Sandrine Deveaux has always been at the vanguard of the digital retail revolution, having spotted the potential for luxury fashion to embrace technology to bridge the gap between the physical and the digital realms many years before it became a mainstream pursuit.
Her career in luxury fashion began with Matchesfashion, helping to launch what was then an independent retailer into a global online force. After that she moved to luxury department store Harvey Nichols before meeting founder of Farfetch, the great visionary Jose Neves.
She joined Neves in his groundbreaking business which gives the world’s best fashion boutiques access to a global market through its platform. Farfetch also works with leading luxury players, such as Chanel and its own boutique Browns, helping them to enhance the luxury shopping experience through the application of digital technology.
As Executive Vice President of Future Retail at Farfetch, it is Sandrine’s job to head up this side of the business.
Sandrine speaks to Lauretta Roberts, Editor in chief of TheIndustry.fashion about why luxury boomed during the pandemic, how consumer behaviour has changed for good, and why, despite being a digital retail trailblazer, she still believes in a bright future for physical retailers.