Jeff first dipped his toe into entrepreneurship at the age of 15 while still at school, selling handmade fishing flies to fishing tackle shops to boost his pocket money. After leaving school at 16 he set up his first business, a mail order fishing tackle enterprise. At 27 he joined the Royal Navy and began a career as a Military Photographer, after nearly 10 years service he decided to leave the armed forces to set up his own photography company. Eighteen months later Jeff had built a successful six-figure turnover wedding photography partnership and a commercial photography company. Later going on to open a separate school photography business with sixty nursery schools on their books and a Boudoir Makeover company
turning over 1,000 boudoir shoots per year.

Jeff has shot over 750 weddings himself, but in 2015 turned his attention to developing an online photography business mentoring program, making it his mission to motivate and inspire photographers worldwide. He now mentors photographers in over 20 countries worldwide, helping them develop their brands to become the “Go-To Photographer” in their niche and achieve the success they deserve.