Empowering Industry Podcast - A Production of Empowering Pumps & Equipment
Empowering Industry Podcast - A Production of Empowering Pumps & Equipment
Embracing Change
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Charli is joined on the podcast this week by Alex Cairns
Alex is the Founder & CEO of multi-award-winning, integrated B2B agency Move Marketing based in Manchester (UK) and Chicago (USA). Over the course of 25 years, he has developed an eight-step framework (the “8 moves of B2B”) to ensure success in B2B marketing planning and strategy execution. These methodologies have been rigorously developed over the course of more than 200 marketing audit and planning processes for small and medium-sized manufacturers, typically with annual revenues of $10 million - $50 million. Move now uses this world class strategic planning framework to drive thought leadership positions and increase demand and profits for its global client base.
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