Brand Tuned - Smart Thinking, Better Branding

Daniel Priestley - Building the Dent Brand

May 06, 2020 Shireen Smith / Daniel Priestley Season 1 Episode 2
Brand Tuned - Smart Thinking, Better Branding
Daniel Priestley - Building the Dent Brand
Chapters
Brand Tuned - Smart Thinking, Better Branding
Daniel Priestley - Building the Dent Brand
May 06, 2020 Season 1 Episode 2
Shireen Smith / Daniel Priestley

Daniel Priestley runs business accelerators for entrepreneurs. In this episode he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed

- How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
- Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
- What happens when you nail your vision and it’s simple, clear message becomes a turning point for your business
- How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
- Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them 
- What presidential elections can teach you about the evolution of marketing
- Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
- The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
- How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
- Here's the link to Daniels book: https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857088254/ref=sr_1_1?dchild=1&keywords=oversubscribed&link_code=qs&qid=1588706429&sourceid=Mozilla-search&sr=8-1 and his website is here https://www.dent.global/

Show Notes

Daniel Priestley runs business accelerators for entrepreneurs. In this episode he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed

- How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
- Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
- What happens when you nail your vision and it’s simple, clear message becomes a turning point for your business
- How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
- Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them 
- What presidential elections can teach you about the evolution of marketing
- Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
- The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
- How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
- Here's the link to Daniels book: https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857088254/ref=sr_1_1?dchild=1&keywords=oversubscribed&link_code=qs&qid=1588706429&sourceid=Mozilla-search&sr=8-1 and his website is here https://www.dent.global/