Brand Tuned - Smart Thinking, Better Branding

James Bridgman - Branding Early Stage Businesses

May 06, 2020 Shireen Smith / James Bridgman Season 1 Episode 4
Brand Tuned - Smart Thinking, Better Branding
James Bridgman - Branding Early Stage Businesses
Chapters
Brand Tuned - Smart Thinking, Better Branding
James Bridgman - Branding Early Stage Businesses
May 06, 2020 Season 1 Episode 4
Shireen Smith / James Bridgman

James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications.
 
- The work that a company needs to do prior to working with James includes:
  * Proof of concept through research
  * Market size
  * Competition analysis
  * Price points
- James’ agency then adds different ways to communicate with their customers, employees, partners and joint venture partners and the company vision.
- Why the world doesn’t need more start-ups, it needs more great businesses
- The three phases James takes his clients through when he is consulting with them:
  * Vision and Mission
  * Visual design
  * Execution
- Why you have to focus on core beliefs as a startup to move forward and stand out
- The importance of being able to clearly articulate your values 

Show Notes

James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications.
 
- The work that a company needs to do prior to working with James includes:
  * Proof of concept through research
  * Market size
  * Competition analysis
  * Price points
- James’ agency then adds different ways to communicate with their customers, employees, partners and joint venture partners and the company vision.
- Why the world doesn’t need more start-ups, it needs more great businesses
- The three phases James takes his clients through when he is consulting with them:
  * Vision and Mission
  * Visual design
  * Execution
- Why you have to focus on core beliefs as a startup to move forward and stand out
- The importance of being able to clearly articulate your values