Chris Radford author of the book Attractive Marketing, is a former marketing director of Pepsi and managing director at Head Sports. His business, Differentiate, [http://www.differentiate.co/] supports business leaders to create better marketing and sales strategies.
● His methodology, called The Attractive Thinking Approach is based around these five steps:
○ Pinpoint - Understanding customer problems
○ Position - Solving them better than your competitors
○ Perfect - Creating Products customers love
○ Promote - Making sure customers can buy them
○ Pitch - Making it happen
● He believes that people only buy emotionally from people they like but that they also want a product that leaves them feeling in control of a situation
● Two simple tools he recommends to understand your customers better than your competitors is a customer interview and to survey the market using a research company who provide customer panels of representative groups.
● Chris particularly admires Riverford the organic veg box company and their way of communicating with their customers.
● The best way to contact Chris is at https://chrisradford.net or by email chris@chrisradford.net
● His book Attractive Thinking is available here: https://www.amazon.co.uk/Attractive-Thinking-questions-successful-strategy/dp/1788601033/
Chris Radford author of the book Attractive Marketing, is a former marketing director of Pepsi and managing director at Head Sports. His business, Differentiate, [http://www.differentiate.co/] supports business leaders to create better marketing and sales strategies.
● His methodology, called The Attractive Thinking Approach is based around these five steps:
○ Pinpoint - Understanding customer problems
○ Position - Solving them better than your competitors
○ Perfect - Creating Products customers love
○ Promote - Making sure customers can buy them
○ Pitch - Making it happen
● He believes that people only buy emotionally from people they like but that they also want a product that leaves them feeling in control of a situation
● Two simple tools he recommends to understand your customers better than your competitors is a customer interview and to survey the market using a research company who provide customer panels of representative groups.
● Chris particularly admires Riverford the organic veg box company and their way of communicating with their customers.
● The best way to contact Chris is at https://chrisradford.net or by email chris@chrisradford.net
● His book Attractive Thinking is available here: https://www.amazon.co.uk/Attractive-Thinking-questions-successful-strategy/dp/1788601033/