Brand Tuned – Successful Brand, Successful Business

Chris Radford - How To Understand Your Customers Better than your Competitors

June 03, 2020 Shireen Smith / Chris Radford Season 2 Episode 12
Brand Tuned – Successful Brand, Successful Business
Chris Radford - How To Understand Your Customers Better than your Competitors
Chapters
Brand Tuned – Successful Brand, Successful Business
Chris Radford - How To Understand Your Customers Better than your Competitors
Jun 03, 2020 Season 2 Episode 12
Shireen Smith / Chris Radford

Chris Radford author of the book Attractive Marketing, is a former marketing director of Pepsi and managing director at Head Sports. His business, Differentiate, [http://www.differentiate.co/] supports business leaders to create better marketing and sales strategies.

 

●      His methodology, called The Attractive Thinking Approach is based around these five steps:

  ○      Pinpoint - Understanding customer problems

  ○      Position - Solving them better than your competitors

  ○      Perfect - Creating Products customers love

  ○      Promote - Making sure customers can buy them

  ○      Pitch - Making it happen

●      He believes that people only buy emotionally from people they like but that they also want a product that leaves them feeling in control of a situation

●      Two simple tools he recommends to understand your customers better than your competitors is a customer interview and to survey the market using a research company who provide customer panels of representative groups.

●      Chris particularly admires Riverford the organic veg box company and their way of communicating with their customers.

●      The best way to contact Chris is at https://chrisradford.net or by email chris@chrisradford.net 

●      His book Attractive Thinking is available here: https://www.amazon.co.uk/Attractive-Thinking-questions-successful-strategy/dp/1788601033/

Show Notes

Chris Radford author of the book Attractive Marketing, is a former marketing director of Pepsi and managing director at Head Sports. His business, Differentiate, [http://www.differentiate.co/] supports business leaders to create better marketing and sales strategies.

 

●      His methodology, called The Attractive Thinking Approach is based around these five steps:

  ○      Pinpoint - Understanding customer problems

  ○      Position - Solving them better than your competitors

  ○      Perfect - Creating Products customers love

  ○      Promote - Making sure customers can buy them

  ○      Pitch - Making it happen

●      He believes that people only buy emotionally from people they like but that they also want a product that leaves them feeling in control of a situation

●      Two simple tools he recommends to understand your customers better than your competitors is a customer interview and to survey the market using a research company who provide customer panels of representative groups.

●      Chris particularly admires Riverford the organic veg box company and their way of communicating with their customers.

●      The best way to contact Chris is at https://chrisradford.net or by email chris@chrisradford.net 

●      His book Attractive Thinking is available here: https://www.amazon.co.uk/Attractive-Thinking-questions-successful-strategy/dp/1788601033/