Brand Tuned – Successful Brand, Successful Business

Product Design to Branding by Former Creative Director of John Lewis, Habitat, and more

June 24, 2020 Shireen Smith / Theo Williams Season 2 Episode 15
Brand Tuned – Successful Brand, Successful Business
Product Design to Branding by Former Creative Director of John Lewis, Habitat, and more
Chapters
Brand Tuned – Successful Brand, Successful Business
Product Design to Branding by Former Creative Director of John Lewis, Habitat, and more
Jun 24, 2020 Season 2 Episode 15
Shireen Smith / Theo Williams

Theo Williams is a creative whose superpower is to provoke new ways of thinking so retailers and brands can better realise their goals. He has held many influential design and creative roles for the likes of Habitat, John Lewis Home and other.

 

●      After studying industrial design at Manchester University, he went to Milan in 1991 and stayed for 15 years

●      Has designed packaging for Armani. products for Alessi, cardio fitness equipment for Technogym all the way up to designing brands for John Lewis

●      He uses the five principles that are built into a product, when designing the brand of the company selling the product

●      Currently, his typical project for a client is large and encompasses product design, packaging design and brand design including logo, name and messaging

●      He particularly admires Whole Foods and Apple for their consistent coordination and sticking to their fundamental principles.

●      Theo can be contacted through theowilliams.com

Show Notes

Theo Williams is a creative whose superpower is to provoke new ways of thinking so retailers and brands can better realise their goals. He has held many influential design and creative roles for the likes of Habitat, John Lewis Home and other.

 

●      After studying industrial design at Manchester University, he went to Milan in 1991 and stayed for 15 years

●      Has designed packaging for Armani. products for Alessi, cardio fitness equipment for Technogym all the way up to designing brands for John Lewis

●      He uses the five principles that are built into a product, when designing the brand of the company selling the product

●      Currently, his typical project for a client is large and encompasses product design, packaging design and brand design including logo, name and messaging

●      He particularly admires Whole Foods and Apple for their consistent coordination and sticking to their fundamental principles.

●      Theo can be contacted through theowilliams.com