Brand Tuned - Smart Thinking, Better Branding

Chrissie Lighfoot - Why a Brand Triage - Personal, Product and Company Brand - Increases Reach

July 01, 2020 Shireen Smith / Chrissie Lighfoot Season 2 Episode 16
Brand Tuned - Smart Thinking, Better Branding
Chrissie Lighfoot - Why a Brand Triage - Personal, Product and Company Brand - Increases Reach
Chapters
Brand Tuned - Smart Thinking, Better Branding
Chrissie Lighfoot - Why a Brand Triage - Personal, Product and Company Brand - Increases Reach
Jul 01, 2020 Season 2 Episode 16
Shireen Smith / Chrissie Lighfoot

Chrissie Lightfoot is a prominent international legal figure, entrepreneur, author and CEO of Robot Lawyer LISA. She has written two  books including - The Naked Lawyer and Tomorrow’s Naked Lawyer.

 

●      Started in business before training as a lawyer in her mid-30s and used her own personal brand to bring in clients for the solicitor’s practice where she did her training.

●      After the launch of her first book, The Naked Lawyer in late 2010, she was asked to speak at a number of legal events around the world.

●      Has worked with many solicitors and barristers at different stages of their careers to help them with their personal branding

●      Has worked remotely with lawyers worldwide, mentoring them to niche themselves and dovetail their personal brand with their company's strategy.

●      Uses the brand triage - strong personal brand, strong product brand and strong company brand to increase reach and depth of reach

●      Developed Robot Lawyer LISA in 2017 to help automate legal agreements online

●      Chrissie admires Oprah Winfrey for the way she uses her brand to bring about positive change as well as David Beckham for his use of his personal brand.

●      Get the naked lawyer at http://entrepreneurlawyer.co.uk/products-services/ and tomorrow’s naked lawyer at https://www.amazon.co.uk/Tomorrows-Naked-Lawyer-Chrissie-Lightfoot-ebook/dp/B00T0W4OA6/ref=sr_1_1?dchild=1&keywords=chrissie+lightfoot&qid=1593083693&sr=8-1

Show Notes

Chrissie Lightfoot is a prominent international legal figure, entrepreneur, author and CEO of Robot Lawyer LISA. She has written two  books including - The Naked Lawyer and Tomorrow’s Naked Lawyer.

 

●      Started in business before training as a lawyer in her mid-30s and used her own personal brand to bring in clients for the solicitor’s practice where she did her training.

●      After the launch of her first book, The Naked Lawyer in late 2010, she was asked to speak at a number of legal events around the world.

●      Has worked with many solicitors and barristers at different stages of their careers to help them with their personal branding

●      Has worked remotely with lawyers worldwide, mentoring them to niche themselves and dovetail their personal brand with their company's strategy.

●      Uses the brand triage - strong personal brand, strong product brand and strong company brand to increase reach and depth of reach

●      Developed Robot Lawyer LISA in 2017 to help automate legal agreements online

●      Chrissie admires Oprah Winfrey for the way she uses her brand to bring about positive change as well as David Beckham for his use of his personal brand.

●      Get the naked lawyer at http://entrepreneurlawyer.co.uk/products-services/ and tomorrow’s naked lawyer at https://www.amazon.co.uk/Tomorrows-Naked-Lawyer-Chrissie-Lightfoot-ebook/dp/B00T0W4OA6/ref=sr_1_1?dchild=1&keywords=chrissie+lightfoot&qid=1593083693&sr=8-1