Brand Tuned - Sharp Branding

Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It

October 26, 2020 Shireen Smith Season 3 Episode 46
Brand Tuned - Sharp Branding
Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It
Chapters
Brand Tuned - Sharp Branding
Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It
Oct 26, 2020 Season 3 Episode 46
Shireen Smith

In this episode, I discuss intellectual property rights, which cover intangibles. IP is a huge body of law, consisting of individual series of rights known as patents, trademarks, copyright, designs, and confidentiality and each of these is a vast area of law.

I discuss that every time you create something new or set up a new project it's important to consider confidentiality, trademarks and copyright. I also share my insights on why IP is the nuts and bolts of your business.

In brief the episode covers:

  • Raising awareness of IP
  • The problem with IP at the moment 
  • IP is the nuts and bolts of your business
  • Patents protect the way things work and how they function
  • The protection involved when you're creating a name
  • What you need to do wherever you are located in the world will be the same in order to protect your position
  • Three rights that come into their own — confidentiality, trademarks, and copyright
  • Trademarks protect your names, your logo and your distinctive branding
  • Your website, music, images, content, any software you have are protected by copyright
  • The idea behind trademarks is that terms that other traders need to use should be kept free
  • Naming is very important to suspend your beliefs about what makes for a good name

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

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Show Notes

In this episode, I discuss intellectual property rights, which cover intangibles. IP is a huge body of law, consisting of individual series of rights known as patents, trademarks, copyright, designs, and confidentiality and each of these is a vast area of law.

I discuss that every time you create something new or set up a new project it's important to consider confidentiality, trademarks and copyright. I also share my insights on why IP is the nuts and bolts of your business.

In brief the episode covers:

  • Raising awareness of IP
  • The problem with IP at the moment 
  • IP is the nuts and bolts of your business
  • Patents protect the way things work and how they function
  • The protection involved when you're creating a name
  • What you need to do wherever you are located in the world will be the same in order to protect your position
  • Three rights that come into their own — confidentiality, trademarks, and copyright
  • Trademarks protect your names, your logo and your distinctive branding
  • Your website, music, images, content, any software you have are protected by copyright
  • The idea behind trademarks is that terms that other traders need to use should be kept free
  • Naming is very important to suspend your beliefs about what makes for a good name

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter