Brand Tuned - Smart Thinking, Better Branding

Chala Dincoy - The Why and How of A Perfect Pitch for your Business

October 30, 2020 Shireen Smith / Chala Dincoy Season 3 Episode 47
Brand Tuned - Smart Thinking, Better Branding
Chala Dincoy - The Why and How of A Perfect Pitch for your Business
Chapters
Brand Tuned - Smart Thinking, Better Branding
Chala Dincoy - The Why and How of A Perfect Pitch for your Business
Oct 30, 2020 Season 3 Episode 47
Shireen Smith / Chala Dincoy

Chala Dincoy explains how individuals and businesses can differentiate and position themselves on the market and what mistakes they make when they are getting their message out. Also, you will learn how to pitch your ideas or your business.

In the podcast she says:

  • I help people do b2b these service based companies find a differentiator through a process called super niching, 
  • I started to niche down even further into becoming a niching coach
  • Now I build myself as an elevator pitch coach, because three out of four business owners, when they do their elevator pitch, never get asked for a card or a meeting or their information
  • There are three ways really to differentiate yourself
  • One is by Super niching
  • The second way is through a brand character
  • The third way is to simply position yourself as an authority by getting out there and doing a lot of TV interviews and a lot of books
  • We collaborate together to put together a hypothesis of what the possible pain points are for that industry
  • It boggles my mind when small businesses are just throwing spaghetti at the wall to figure out what they should say on their website, what they should say in their elevator pitch
  • Even when people hire teams and teams of sales reps, if they can't sell themselves, no sales rep is going to be able to sell them as well as they sell themselves
  • One of the main mistakes is that people are either refusing to pivot or they don't know what to pivot into



Show Notes

Chala Dincoy explains how individuals and businesses can differentiate and position themselves on the market and what mistakes they make when they are getting their message out. Also, you will learn how to pitch your ideas or your business.

In the podcast she says:

  • I help people do b2b these service based companies find a differentiator through a process called super niching, 
  • I started to niche down even further into becoming a niching coach
  • Now I build myself as an elevator pitch coach, because three out of four business owners, when they do their elevator pitch, never get asked for a card or a meeting or their information
  • There are three ways really to differentiate yourself
  • One is by Super niching
  • The second way is through a brand character
  • The third way is to simply position yourself as an authority by getting out there and doing a lot of TV interviews and a lot of books
  • We collaborate together to put together a hypothesis of what the possible pain points are for that industry
  • It boggles my mind when small businesses are just throwing spaghetti at the wall to figure out what they should say on their website, what they should say in their elevator pitch
  • Even when people hire teams and teams of sales reps, if they can't sell themselves, no sales rep is going to be able to sell them as well as they sell themselves
  • One of the main mistakes is that people are either refusing to pivot or they don't know what to pivot into