Brand Tuned - Smart Thinking, Better Branding

Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy

November 09, 2020 Shireen Smith Season 3 Episode 50
Brand Tuned - Smart Thinking, Better Branding
Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy
Chapters
Brand Tuned - Smart Thinking, Better Branding
Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy
Nov 09, 2020 Season 3 Episode 50
Shireen Smith

It’s fundamental to understand if you are serious about your business. IP is Business, it’s not just laws you can leave to the lawyers. That’s such a misconception.


  • Google is an example of a company that has built itself into one of the largest brands on earth thanks in many ways to its intellectual property
  • Confidentiality and other intellectual property rights play a vital part in Google’s business, as they do in every one of our businesses
  • Once you let the world know your ideas; such as by publishing them, then the law will protect the way you have expressed your idea
  • This is so important to understand as a limitation of IP rights, because it will help you to protect your business
  • Uber quickly spawned dozens of copycat apps and services, as did Airbnb. It’s impossible for anyone to keep a profitable niche to themselves
  • Venture capitalists invest in start-ups which take an established business model and adapt it to an emerging market
  • By becoming so closely associated with a widely popular product or service, a trade mark – which can only be registered at all if it’s distinctive enough – can lose that very distinctiveness, and hence cease to be registrable
  • If you hold a wide portfolio of IP, your business model will be better protected against copying
  • It is generally better to avoid the need to sue or the risk of being sued, although sometimes it’s just not possible if you’re up against litigious, unreasonable people




Show Notes

It’s fundamental to understand if you are serious about your business. IP is Business, it’s not just laws you can leave to the lawyers. That’s such a misconception.


  • Google is an example of a company that has built itself into one of the largest brands on earth thanks in many ways to its intellectual property
  • Confidentiality and other intellectual property rights play a vital part in Google’s business, as they do in every one of our businesses
  • Once you let the world know your ideas; such as by publishing them, then the law will protect the way you have expressed your idea
  • This is so important to understand as a limitation of IP rights, because it will help you to protect your business
  • Uber quickly spawned dozens of copycat apps and services, as did Airbnb. It’s impossible for anyone to keep a profitable niche to themselves
  • Venture capitalists invest in start-ups which take an established business model and adapt it to an emerging market
  • By becoming so closely associated with a widely popular product or service, a trade mark – which can only be registered at all if it’s distinctive enough – can lose that very distinctiveness, and hence cease to be registrable
  • If you hold a wide portfolio of IP, your business model will be better protected against copying
  • It is generally better to avoid the need to sue or the risk of being sued, although sometimes it’s just not possible if you’re up against litigious, unreasonable people