Brand Tuned - Smart Thinking, Better Branding

Simon Banks - Using Video to Scale Your Business

November 13, 2020 Shireen Smith / Simon Banks Season 3 Episode 51
Brand Tuned - Smart Thinking, Better Branding
Simon Banks - Using Video to Scale Your Business
Chapters
Brand Tuned - Smart Thinking, Better Branding
Simon Banks - Using Video to Scale Your Business
Nov 13, 2020 Season 3 Episode 51
Shireen Smith / Simon Banks

Simon Banks explains how he helps business owners to Get Video Right, and create effective video content to increase sales so they grow their business

  • I've been in video all my career back in the mid-80s but in from the early 2000s when technology has changed
  • I started my own business, I guess the way the industry works, you often go what we call freelance
  • The challenges always are finding clients, like any business is finding clients, especially when you're doing a new business
  • Second is finding people to join you and to help you grow the business
  • When you become a business owner and grow your team, you find I spent most of my time managing people or having to do the sales and marketing
  •  I do have online courses, I have my book, and I'm also doing one to one coaching through the technology of zoom
  • People associate brand with the visual identity and I think that's not right anymore
  • It's important that we all have a brand, even if we may not be aware of it
  •  I consider myself a creative person, but I'm not a graphic designer, most of my brand, I think it comes from basically when I want a website and quite often I relied on my web person to help me with brand
  • Very few companies actually talk about video. What is your video brand guidelines? And it's very important to think about this large or small business to think about when you're doing video content
  • You have eight seconds to basically say what your video is about, then you might have what we call a short string, video, which might have the title of the video and it can have your logo on there
  • They won't normally the video they want for the front page of the website because they've been to web design and I said oh each video this day and age you need to have videos I call it plural these days
  • And I think that's what Apple want you to have, they want you to have this really great customer experience when it comes
Show Notes

Simon Banks explains how he helps business owners to Get Video Right, and create effective video content to increase sales so they grow their business

  • I've been in video all my career back in the mid-80s but in from the early 2000s when technology has changed
  • I started my own business, I guess the way the industry works, you often go what we call freelance
  • The challenges always are finding clients, like any business is finding clients, especially when you're doing a new business
  • Second is finding people to join you and to help you grow the business
  • When you become a business owner and grow your team, you find I spent most of my time managing people or having to do the sales and marketing
  •  I do have online courses, I have my book, and I'm also doing one to one coaching through the technology of zoom
  • People associate brand with the visual identity and I think that's not right anymore
  • It's important that we all have a brand, even if we may not be aware of it
  •  I consider myself a creative person, but I'm not a graphic designer, most of my brand, I think it comes from basically when I want a website and quite often I relied on my web person to help me with brand
  • Very few companies actually talk about video. What is your video brand guidelines? And it's very important to think about this large or small business to think about when you're doing video content
  • You have eight seconds to basically say what your video is about, then you might have what we call a short string, video, which might have the title of the video and it can have your logo on there
  • They won't normally the video they want for the front page of the website because they've been to web design and I said oh each video this day and age you need to have videos I call it plural these days
  • And I think that's what Apple want you to have, they want you to have this really great customer experience when it comes