Brand Tuned - Smart Marketing, Better Branding

Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

November 23, 2020 Shireen Smith Season 3 Episode 54
Brand Tuned - Smart Marketing, Better Branding
Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
Chapters
Brand Tuned - Smart Marketing, Better Branding
Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
Nov 23, 2020 Season 3 Episode 54
Shireen Smith

As intellectual property comprises copyright, trademark, design, patent, and confidentiality it means that the actions necessary to turn an idea into reality will differ depending on the type of IP that idea would generate once it’s implemented



Everything begins with an idea. Every idea invariably results in an intangible manifestation of it once it’s brought into the real world.
Intellectual property assets don’t always just exist often some action will be required to turn an idea, such as the proposed name of our gin product, into IP – namely a trade mark in this case
Intellectual property law is the legal area that governs intangibles, so it has a significant role in today’s digital world. 
Leveraging IP is how the value embedded in it is realised
For an established business, the best way to begin to address intellectual property, is to do an intellectual property audit and take corrective action
The name of the game with intellectual property is to be proactive in the early stages of any project when turning an idea into something concrete in the real world
As an IP lawyer, I handle many intellectual property matters, from trademark filings to infringement litigation
As we all have more and more ideas, and new projects to develop, we’re likely to need to choose more than one brand name in our lifetime
The overall objective is to build a brand, product or business that will succeed. We’re all striving for success.
It will be far easier to build management of IP into the day to day running of the venture if you approach IP in this way


Show Notes

As intellectual property comprises copyright, trademark, design, patent, and confidentiality it means that the actions necessary to turn an idea into reality will differ depending on the type of IP that idea would generate once it’s implemented



Everything begins with an idea. Every idea invariably results in an intangible manifestation of it once it’s brought into the real world.
Intellectual property assets don’t always just exist often some action will be required to turn an idea, such as the proposed name of our gin product, into IP – namely a trade mark in this case
Intellectual property law is the legal area that governs intangibles, so it has a significant role in today’s digital world. 
Leveraging IP is how the value embedded in it is realised
For an established business, the best way to begin to address intellectual property, is to do an intellectual property audit and take corrective action
The name of the game with intellectual property is to be proactive in the early stages of any project when turning an idea into something concrete in the real world
As an IP lawyer, I handle many intellectual property matters, from trademark filings to infringement litigation
As we all have more and more ideas, and new projects to develop, we’re likely to need to choose more than one brand name in our lifetime
The overall objective is to build a brand, product or business that will succeed. We’re all striving for success.
It will be far easier to build management of IP into the day to day running of the venture if you approach IP in this way