Brand Tuned - Smart Marketing, Better Branding

Guide for Startups to Get Investors

December 11, 2020 Shireen Smith / Julie Barber Season 3 Episode 59
Brand Tuned - Smart Marketing, Better Branding
Guide for Startups to Get Investors
Chapters
Brand Tuned - Smart Marketing, Better Branding
Guide for Startups to Get Investors
Dec 11, 2020 Season 3 Episode 59
Shireen Smith / Julie Barber

Julie Barber the author of Investor Ready: The guide for startups on getting investors to say Yes. She has a background in corporate Global Innovation Programmes including building cutting edge chatbots and using Artificial Intelligence and Machine Learning.

  • We work with startups and scale ups who need to prepare for raising investment so that they are confident and credible in front of investors.
  • I spent most of those 20 years focused on strategic planning, and global transformation and innovation as well through the innovation work
  • What I found was that increasingly, and or very often, they weren't ready, they weren't able to put themselves forward in a good light, because they didn't understand what those investors expected from them
  • I've managed to persuade about 20 million out of our various boards for big global projects
  • I had to really work hard to build my network in the startup ecosystem
  • You have to create brands within the organization to allow people to identify with things to identify with particular areas of the business
  • Brand means resonance to me. So brand is a way of connecting with people in a way that resonates with them that they identify with you and say
  • Our branding is all focused around, being the grown up being the safe pair of hands, the steady, the steady guide, and that that can take them through what can seem like opaque and difficult processes,
  • We work with either pre seed or series A businesses, so pre seed might be that they've got no product or revenue yet, but they've got an idea that they're trying to turn into a business and then seed is, is they've got a product and maybe a little bit of traction, but not much yet
  • We work with them for six weeks through a series of workshops, we do one workshop a week, and over that period. And then for preseed company, at the end of the six weeks, we give them our proprietary templates for their pitch deck and their business plan, and for their data room
  • And so we work across nearly every sector apart from direct retail, because we've got no experience in that area. But we work across healthcare, across digital health, construction, finance, and so multiple sectors that we work across. So generally there's a very heavy tech bias
  • Sometimes we get clients who, who have the makings of a good idea, or the or the start of a good business, but we can see that there are issues with it. But we know those are things that we can fix with them through the process
  • Brand is one of the things that we assess. And certainly with the later stage companies, so their series A companies, we definitely do talk to them about personal brands of the of the founders, as well as the the company's brand itself



The 7 Costly Mistakes People Make When Branding or Rebranding - https://bit.ly/2VuUmsV 

Show Notes

Julie Barber the author of Investor Ready: The guide for startups on getting investors to say Yes. She has a background in corporate Global Innovation Programmes including building cutting edge chatbots and using Artificial Intelligence and Machine Learning.

  • We work with startups and scale ups who need to prepare for raising investment so that they are confident and credible in front of investors.
  • I spent most of those 20 years focused on strategic planning, and global transformation and innovation as well through the innovation work
  • What I found was that increasingly, and or very often, they weren't ready, they weren't able to put themselves forward in a good light, because they didn't understand what those investors expected from them
  • I've managed to persuade about 20 million out of our various boards for big global projects
  • I had to really work hard to build my network in the startup ecosystem
  • You have to create brands within the organization to allow people to identify with things to identify with particular areas of the business
  • Brand means resonance to me. So brand is a way of connecting with people in a way that resonates with them that they identify with you and say
  • Our branding is all focused around, being the grown up being the safe pair of hands, the steady, the steady guide, and that that can take them through what can seem like opaque and difficult processes,
  • We work with either pre seed or series A businesses, so pre seed might be that they've got no product or revenue yet, but they've got an idea that they're trying to turn into a business and then seed is, is they've got a product and maybe a little bit of traction, but not much yet
  • We work with them for six weeks through a series of workshops, we do one workshop a week, and over that period. And then for preseed company, at the end of the six weeks, we give them our proprietary templates for their pitch deck and their business plan, and for their data room
  • And so we work across nearly every sector apart from direct retail, because we've got no experience in that area. But we work across healthcare, across digital health, construction, finance, and so multiple sectors that we work across. So generally there's a very heavy tech bias
  • Sometimes we get clients who, who have the makings of a good idea, or the or the start of a good business, but we can see that there are issues with it. But we know those are things that we can fix with them through the process
  • Brand is one of the things that we assess. And certainly with the later stage companies, so their series A companies, we definitely do talk to them about personal brands of the of the founders, as well as the the company's brand itself



The 7 Costly Mistakes People Make When Branding or Rebranding - https://bit.ly/2VuUmsV