{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.0,"endTime":4.98,"body":"For all you CAD"},{"speaker":"Aaron Moncur","startTime":0.0,"endTime":4.98,"body":"designers out there, we've got"},{"speaker":"Aaron Moncur","startTime":4.98,"endTime":9.24,"body":"something for you. It's a short"},{"speaker":"Aaron Moncur","startTime":4.98,"endTime":9.24,"body":"one hour course called resilient"},{"speaker":"Aaron Moncur","startTime":9.27,"endTime":14.4,"body":"CAD modeling, or RCM and teaches"},{"speaker":"Aaron Moncur","startTime":9.27,"endTime":14.4,"body":"you a defined set of rules and"},{"speaker":"Aaron Moncur","startTime":14.4,"endTime":18.27,"body":"best practices for creating"},{"speaker":"Aaron Moncur","startTime":14.4,"endTime":18.27,"body":"robust CAD models that don't"},{"speaker":"Aaron Moncur","startTime":18.3,"endTime":22.83,"body":"break. Spend more time designing"},{"speaker":"Aaron Moncur","startTime":18.3,"endTime":22.83,"body":"your product instead of fixing a"},{"speaker":"Aaron Moncur","startTime":22.83,"endTime":27.6,"body":"broken feature tree. Learn more"},{"speaker":"Aaron Moncur","startTime":22.83,"endTime":27.6,"body":"by going to learn rcm.com."},{"speaker":"Aaron Moncur","startTime":27.9,"endTime":31.56,"body":"That's learn RC m.com."},{"speaker":"Presenter","startTime":37.98,"endTime":40.41,"body":"Hi, everyone, we've"},{"speaker":"Presenter","startTime":37.98,"endTime":40.41,"body":"set up this being an engineer"},{"speaker":"Presenter","startTime":40.41,"endTime":44.97,"body":"podcast as an industry knowledge"},{"speaker":"Presenter","startTime":40.41,"endTime":44.97,"body":"repository, if you will, we hope"},{"speaker":"Presenter","startTime":44.97,"endTime":47.73,"body":"it'll be a tool where engineers"},{"speaker":"Presenter","startTime":44.97,"endTime":47.73,"body":"can learn about and connect with"},{"speaker":"Presenter","startTime":47.73,"endTime":50.76,"body":"other companies technologies,"},{"speaker":"Presenter","startTime":47.73,"endTime":50.76,"body":"people resources and"},{"speaker":"Presenter","startTime":50.76,"endTime":54.72,"body":"opportunities. So make some"},{"speaker":"Presenter","startTime":50.76,"endTime":54.72,"body":"connections and enjoy the show."},{"speaker":"Lisa Lloyd","startTime":55.95,"endTime":58.08,"body":"What I'll give"},{"speaker":"Lisa Lloyd","startTime":55.95,"endTime":58.08,"body":"myself credit for is the reason"},{"speaker":"Lisa Lloyd","startTime":58.08,"endTime":59.97,"body":"they believed in me is because"},{"speaker":"Lisa Lloyd","startTime":58.08,"endTime":59.97,"body":"they showed up with a solid"},{"speaker":"Lisa Lloyd","startTime":59.97,"endTime":63.3,"body":"plan, a good working knowledge"},{"speaker":"Lisa Lloyd","startTime":59.97,"endTime":63.3,"body":"of what my goals were and how I"},{"speaker":"Lisa Lloyd","startTime":63.3,"endTime":66.33,"body":"was going to get there. So when"},{"speaker":"Lisa Lloyd","startTime":63.3,"endTime":66.33,"body":"you put all that together that"},{"speaker":"Lisa Lloyd","startTime":66.33,"endTime":69.15,"body":"was for me, what got me over the"},{"speaker":"Lisa Lloyd","startTime":66.33,"endTime":69.15,"body":"hump."},{"speaker":"Aaron Moncur","startTime":83.28,"endTime":85.8,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":83.28,"endTime":85.8,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":85.8,"endTime":91.05,"body":"podcast. Our guest today is Lisa"},{"speaker":"Aaron Moncur","startTime":85.8,"endTime":91.05,"body":"Lloyd who is a veteran, inventor"},{"speaker":"Aaron Moncur","startTime":91.05,"endTime":95.28,"body":"and entrepreneur, voracious"},{"speaker":"Aaron Moncur","startTime":91.05,"endTime":95.28,"body":"learner and wicked good problem"},{"speaker":"Aaron Moncur","startTime":95.28,"endTime":99.09,"body":"solver. Lisa's licensed her"},{"speaker":"Aaron Moncur","startTime":95.28,"endTime":99.09,"body":"first product, the French"},{"speaker":"Aaron Moncur","startTime":99.09,"endTime":103.2,"body":"Twister when she was only 23 and"},{"speaker":"Aaron Moncur","startTime":99.09,"endTime":103.2,"body":"went on to license six more two"},{"speaker":"Aaron Moncur","startTime":103.2,"endTime":106.71,"body":"major household names. She also"},{"speaker":"Aaron Moncur","startTime":103.2,"endTime":106.71,"body":"won the coveted investment of"},{"speaker":"Aaron Moncur","startTime":106.71,"endTime":110.94,"body":"Daymond John on Shark Tank, and"},{"speaker":"Aaron Moncur","startTime":106.71,"endTime":110.94,"body":"has appeared on numerous talk"},{"speaker":"Aaron Moncur","startTime":110.94,"endTime":114.39,"body":"shows like Dr. Phil, Good"},{"speaker":"Aaron Moncur","startTime":110.94,"endTime":114.39,"body":"Morning America and Fox News"},{"speaker":"Aaron Moncur","startTime":114.42,"endTime":117.78,"body":"featuring her success. Now she"},{"speaker":"Aaron Moncur","startTime":114.42,"endTime":117.78,"body":"helps inventors around the world"},{"speaker":"Aaron Moncur","startTime":117.78,"endTime":122.49,"body":"go from what if to wow, Lisa,"},{"speaker":"Aaron Moncur","startTime":117.78,"endTime":122.49,"body":"thank you so much for joining me"},{"speaker":"Aaron Moncur","startTime":122.49,"endTime":123.12,"body":"on the show."},{"speaker":"Lisa Lloyd","startTime":123.63,"endTime":125.52,"body":"My pleasure. I love"},{"speaker":"Lisa Lloyd","startTime":123.63,"endTime":125.52,"body":"hearing other people say it."},{"speaker":"Lisa Lloyd","startTime":125.7,"endTime":125.94,"body":"What?"},{"speaker":"Aaron Moncur","startTime":127.98,"endTime":130.35,"body":"How do you say it"},{"speaker":"Aaron Moncur","startTime":127.98,"endTime":130.35,"body":"is that? Did I say it correctly?"},{"speaker":"Aaron Moncur","startTime":130.38,"endTime":131.52,"body":"I hope I didn't get that wrong?"},{"speaker":"Lisa Lloyd","startTime":131.97,"endTime":136.35,"body":"Or Wow. Either way"},{"speaker":"Lisa Lloyd","startTime":131.97,"endTime":136.35,"body":"we want that. Wow. Surprise,"},{"speaker":"Lisa Lloyd","startTime":136.35,"endTime":138.75,"body":"delight feeling right. Yeah,"},{"speaker":"Aaron Moncur","startTime":138.0,"endTime":142.62,"body":"exactly. Exactly."},{"speaker":"Aaron Moncur","startTime":138.0,"endTime":142.62,"body":"Well, Lisa, let's get started by"},{"speaker":"Aaron Moncur","startTime":142.98,"endTime":146.46,"body":"sharing with the listeners a"},{"speaker":"Aaron Moncur","startTime":142.98,"endTime":146.46,"body":"little bit about who you are and"},{"speaker":"Aaron Moncur","startTime":146.61,"endTime":150.18,"body":"and kind of where you are now"},{"speaker":"Aaron Moncur","startTime":146.61,"endTime":150.18,"body":"and where you started and what"},{"speaker":"Aaron Moncur","startTime":150.18,"endTime":151.5,"body":"your journey has been like."},{"speaker":"Lisa Lloyd","startTime":151.92,"endTime":156.57,"body":"Sure. I'm not sure"},{"speaker":"Lisa Lloyd","startTime":151.92,"endTime":156.57,"body":"how much this will resonate with"},{"speaker":"Lisa Lloyd","startTime":156.6,"endTime":159.96,"body":"your audience. Because my story"},{"speaker":"Lisa Lloyd","startTime":156.6,"endTime":159.96,"body":"is a little bit unique in that I"},{"speaker":"Lisa Lloyd","startTime":159.96,"endTime":162.66,"body":"didn't come up as an engineer, I"},{"speaker":"Lisa Lloyd","startTime":159.96,"endTime":162.66,"body":"didn't even get formally"},{"speaker":"Lisa Lloyd","startTime":162.66,"endTime":165.18,"body":"educated. I did go to college"},{"speaker":"Lisa Lloyd","startTime":162.66,"endTime":165.18,"body":"for a little bit while I was in"},{"speaker":"Lisa Lloyd","startTime":165.18,"endTime":169.65,"body":"the Navy. But I dropped out like"},{"speaker":"Lisa Lloyd","startTime":165.18,"endTime":169.65,"body":"most classic entrepreneurs who"},{"speaker":"Lisa Lloyd","startTime":169.65,"endTime":172.14,"body":"can't sit still long enough when"},{"speaker":"Lisa Lloyd","startTime":169.65,"endTime":172.14,"body":"they have big dreams, big"},{"speaker":"Lisa Lloyd","startTime":172.14,"endTime":176.94,"body":"visions. So when I was 23, I"},{"speaker":"Lisa Lloyd","startTime":172.14,"endTime":176.94,"body":"invented my first product called"},{"speaker":"Lisa Lloyd","startTime":176.94,"endTime":180.72,"body":"the French Twister you mentioned"},{"speaker":"Lisa Lloyd","startTime":176.94,"endTime":180.72,"body":"earlier and I licensed that to"},{"speaker":"Lisa Lloyd","startTime":180.72,"endTime":186.36,"body":"scan see. And it's done about 20"},{"speaker":"Lisa Lloyd","startTime":180.72,"endTime":186.36,"body":"million in sales. And then I"},{"speaker":"Lisa Lloyd","startTime":186.36,"endTime":188.94,"body":"went on to do it. As you"},{"speaker":"Lisa Lloyd","startTime":186.36,"endTime":188.94,"body":"mentioned six more times all"},{"speaker":"Lisa Lloyd","startTime":188.94,"endTime":191.79,"body":"together, the sum total of"},{"speaker":"Lisa Lloyd","startTime":188.94,"endTime":191.79,"body":"revenue from all of those"},{"speaker":"Lisa Lloyd","startTime":191.82,"endTime":193.77,"body":"products is a little over 30"},{"speaker":"Lisa Lloyd","startTime":191.82,"endTime":193.77,"body":"million."},{"speaker":"Aaron Moncur","startTime":194.19,"endTime":197.13,"body":"Well, that's Wow."},{"speaker":"Aaron Moncur","startTime":194.19,"endTime":197.13,"body":"That's there's your Wow,"},{"speaker":"Lisa Lloyd","startTime":197.0,"endTime":199.13,"body":"there's no Wow,"},{"speaker":"Lisa Lloyd","startTime":197.0,"endTime":199.13,"body":"that's what I was looking for."},{"speaker":"Lisa Lloyd","startTime":200.3,"endTime":204.5,"body":"Thanks, Aaron. And then as a"},{"speaker":"Lisa Lloyd","startTime":200.3,"endTime":204.5,"body":"result of that success and the"},{"speaker":"Lisa Lloyd","startTime":204.53,"endTime":209.33,"body":"media attention that came around"},{"speaker":"Lisa Lloyd","startTime":204.53,"endTime":209.33,"body":"it there, there was an immediate"},{"speaker":"Lisa Lloyd","startTime":209.33,"endTime":211.97,"body":"influx of phone calls from"},{"speaker":"Lisa Lloyd","startTime":209.33,"endTime":211.97,"body":"people saying, Hey, what did you"},{"speaker":"Lisa Lloyd","startTime":211.97,"endTime":214.49,"body":"do? How did you do it? Tell me"},{"speaker":"Lisa Lloyd","startTime":211.97,"endTime":214.49,"body":"what you did even after the very"},{"speaker":"Lisa Lloyd","startTime":214.49,"endTime":218.03,"body":"first product. And I remember"},{"speaker":"Lisa Lloyd","startTime":214.49,"endTime":218.03,"body":"being 23 and thinking, Well, I'm"},{"speaker":"Lisa Lloyd","startTime":218.12,"endTime":221.0,"body":"a girl, I like to give advice."},{"speaker":"Lisa Lloyd","startTime":218.12,"endTime":221.0,"body":"So I'd give it for free. But the"},{"speaker":"Lisa Lloyd","startTime":221.0,"endTime":223.67,"body":"fact that you're willing to pay"},{"speaker":"Lisa Lloyd","startTime":221.0,"endTime":223.67,"body":"me for it, that sounds really"},{"speaker":"Lisa Lloyd","startTime":223.67,"endTime":227.06,"body":"good. Even better, was I didn't"},{"speaker":"Lisa Lloyd","startTime":223.67,"endTime":227.06,"body":"know what I did. That made me"},{"speaker":"Lisa Lloyd","startTime":227.06,"endTime":231.32,"body":"successful. I just did what was"},{"speaker":"Lisa Lloyd","startTime":227.06,"endTime":231.32,"body":"inside of me I have really good"},{"speaker":"Lisa Lloyd","startTime":231.32,"endTime":234.74,"body":"instincts. And I've been in"},{"speaker":"Lisa Lloyd","startTime":231.32,"endTime":234.74,"body":"sales my whole life. So"},{"speaker":"Lisa Lloyd","startTime":235.16,"endTime":237.32,"body":"inventing the product was"},{"speaker":"Lisa Lloyd","startTime":235.16,"endTime":237.32,"body":"actually the hardest part of the"},{"speaker":"Lisa Lloyd","startTime":237.32,"endTime":243.02,"body":"process for me not not getting"},{"speaker":"Lisa Lloyd","startTime":237.32,"endTime":243.02,"body":"licensing deals done. And that"},{"speaker":"Lisa Lloyd","startTime":243.02,"endTime":246.77,"body":"resulted in me creating this"},{"speaker":"Lisa Lloyd","startTime":243.02,"endTime":246.77,"body":"company that coached people and"},{"speaker":"Lisa Lloyd","startTime":246.77,"endTime":250.1,"body":"over the years. It really wasn't"},{"speaker":"Lisa Lloyd","startTime":246.77,"endTime":250.1,"body":"until the product that I was on"},{"speaker":"Lisa Lloyd","startTime":250.1,"endTime":255.65,"body":"Shark Tank with TC pets. We were"},{"speaker":"Lisa Lloyd","startTime":250.1,"endTime":255.65,"body":"by worldly standards successful."},{"speaker":"Lisa Lloyd","startTime":255.65,"endTime":258.53,"body":"I mean, I was in I sold through"},{"speaker":"Lisa Lloyd","startTime":255.65,"endTime":258.53,"body":"seven container loads from"},{"speaker":"Lisa Lloyd","startTime":258.53,"endTime":264.14,"body":"China. I was in over 400 stores."},{"speaker":"Lisa Lloyd","startTime":258.53,"endTime":264.14,"body":"But it was during the 2008 Bust"},{"speaker":"Lisa Lloyd","startTime":264.17,"endTime":267.74,"body":"at 2000. By 2010. When we"},{"speaker":"Lisa Lloyd","startTime":264.17,"endTime":267.74,"body":"actually launched the company,"},{"speaker":"Lisa Lloyd","startTime":267.74,"endTime":270.89,"body":"we really started feeling it by"},{"speaker":"Lisa Lloyd","startTime":267.74,"endTime":270.89,"body":"2012. There was just no margin"},{"speaker":"Lisa Lloyd","startTime":270.89,"endTime":273.59,"body":"in the business. We had shut it"},{"speaker":"Lisa Lloyd","startTime":270.89,"endTime":273.59,"body":"down and it it essentially"},{"speaker":"Lisa Lloyd","startTime":273.59,"endTime":277.58,"body":"bankrupt me. I had to"},{"speaker":"Lisa Lloyd","startTime":273.59,"endTime":277.58,"body":"financially start all over. I"},{"speaker":"Lisa Lloyd","startTime":277.58,"endTime":280.79,"body":"didn't file bankruptcy, although"},{"speaker":"Lisa Lloyd","startTime":277.58,"endTime":280.79,"body":"I probably should have. So in"},{"speaker":"Lisa Lloyd","startTime":280.79,"endTime":285.83,"body":"fact, I've only recently dug"},{"speaker":"Lisa Lloyd","startTime":280.79,"endTime":285.83,"body":"myself out of that hole. But I"},{"speaker":"Lisa Lloyd","startTime":285.83,"endTime":289.31,"body":"learned more from that failure"},{"speaker":"Lisa Lloyd","startTime":285.83,"endTime":289.31,"body":"than I did from any of the"},{"speaker":"Lisa Lloyd","startTime":289.31,"endTime":292.4,"body":"success before and so about a"},{"speaker":"Lisa Lloyd","startTime":289.31,"endTime":292.4,"body":"year and a half ago I launched"},{"speaker":"Lisa Lloyd","startTime":292.4,"endTime":296.45,"body":"the invention accelerator to"},{"speaker":"Lisa Lloyd","startTime":292.4,"endTime":296.45,"body":"help inventors really lay the"},{"speaker":"Lisa Lloyd","startTime":296.45,"endTime":302.09,"body":"right foundation for building"},{"speaker":"Lisa Lloyd","startTime":296.45,"endTime":302.09,"body":"solutions. that will sell, not"},{"speaker":"Lisa Lloyd","startTime":302.09,"endTime":305.33,"body":"just inventing, but actually"},{"speaker":"Lisa Lloyd","startTime":302.09,"endTime":305.33,"body":"knowing how to invent the right"},{"speaker":"Lisa Lloyd","startTime":305.33,"endTime":308.03,"body":"products at the right time for"},{"speaker":"Lisa Lloyd","startTime":305.33,"endTime":308.03,"body":"the right audience the right way"},{"speaker":"Lisa Lloyd","startTime":308.03,"endTime":310.97,"body":"that delivers the right benefits"},{"speaker":"Lisa Lloyd","startTime":308.03,"endTime":310.97,"body":"that ultimately is successful"},{"speaker":"Lisa Lloyd","startTime":310.97,"endTime":314.6,"body":"commercially. Right? So all of"},{"speaker":"Lisa Lloyd","startTime":310.97,"endTime":314.6,"body":"that came from the learnings"},{"speaker":"Lisa Lloyd","startTime":314.6,"endTime":317.24,"body":"that I had leading up to it. And"},{"speaker":"Lisa Lloyd","startTime":314.6,"endTime":317.24,"body":"we're having a lot of fun. In"},{"speaker":"Lisa Lloyd","startTime":317.24,"endTime":322.64,"body":"fact, we have one student that"},{"speaker":"Lisa Lloyd","startTime":317.24,"endTime":322.64,"body":"joined just a few months ago, I"},{"speaker":"Lisa Lloyd","startTime":322.64,"endTime":324.8,"body":"was going to a trade show, and"},{"speaker":"Lisa Lloyd","startTime":322.64,"endTime":324.8,"body":"he showed me something that he"},{"speaker":"Lisa Lloyd","startTime":324.8,"endTime":327.86,"body":"had worked on and actually made"},{"speaker":"Lisa Lloyd","startTime":324.8,"endTime":327.86,"body":"and sold, but failed and"},{"speaker":"Lisa Lloyd","startTime":327.89,"endTime":330.71,"body":"liquidated the inventory. So"},{"speaker":"Lisa Lloyd","startTime":327.89,"endTime":330.71,"body":"what are you doing with this?"},{"speaker":"Lisa Lloyd","startTime":330.71,"endTime":333.53,"body":"And he said, Nothing is that's"},{"speaker":"Lisa Lloyd","startTime":330.71,"endTime":333.53,"body":"crazy. There's something here,"},{"speaker":"Lisa Lloyd","startTime":333.56,"endTime":336.95,"body":"let's make these little"},{"speaker":"Lisa Lloyd","startTime":333.56,"endTime":336.95,"body":"modifications to it. And a"},{"speaker":"Lisa Lloyd","startTime":336.95,"endTime":339.32,"body":"couple days later, I went to a"},{"speaker":"Lisa Lloyd","startTime":336.95,"endTime":339.32,"body":"trade show and less than two"},{"speaker":"Lisa Lloyd","startTime":339.32,"endTime":342.47,"body":"weeks later, he had a signed"},{"speaker":"Lisa Lloyd","startTime":339.32,"endTime":342.47,"body":"licensing contract. Wow."},{"speaker":"Lisa Lloyd","startTime":342.95,"endTime":347.81,"body":"Amazing. So I know my process"},{"speaker":"Lisa Lloyd","startTime":342.95,"endTime":347.81,"body":"works. But having it's an up"},{"speaker":"Lisa Lloyd","startTime":347.84,"endTime":351.98,"body":"hill battle, helping inventors"},{"speaker":"Lisa Lloyd","startTime":347.84,"endTime":351.98,"body":"understand that they don't need"},{"speaker":"Lisa Lloyd","startTime":351.98,"endTime":354.23,"body":"to learn how to license they"},{"speaker":"Lisa Lloyd","startTime":351.98,"endTime":354.23,"body":"need to learn how to invent"},{"speaker":"Lisa Lloyd","startTime":354.23,"endTime":355.13,"body":"better products,"},{"speaker":"Aaron Moncur","startTime":355.5,"endTime":358.86,"body":"huh? Okay, there's"},{"speaker":"Aaron Moncur","startTime":355.5,"endTime":358.86,"body":"like, I've got a billion things"},{"speaker":"Aaron Moncur","startTime":358.86,"endTime":364.86,"body":"that just questions just now we"},{"speaker":"Aaron Moncur","startTime":358.86,"endTime":364.86,"body":"can move on. Alright, so what"},{"speaker":"Aaron Moncur","startTime":364.86,"endTime":368.61,"body":"the pet product? I didn't"},{"speaker":"Aaron Moncur","startTime":364.86,"endTime":368.61,"body":"realize that that that ended in"},{"speaker":"Aaron Moncur","startTime":368.64,"endTime":371.07,"body":"a quote unquote, failure, even"},{"speaker":"Aaron Moncur","startTime":368.64,"endTime":371.07,"body":"though you learned so much from"},{"speaker":"Aaron Moncur","startTime":371.07,"endTime":375.27,"body":"it. And ultimately, probably its"},{"speaker":"Aaron Moncur","startTime":371.07,"endTime":375.27,"body":"success in that aspect. But is"},{"speaker":"Aaron Moncur","startTime":375.27,"endTime":378.72,"body":"there anything, any actionable"},{"speaker":"Aaron Moncur","startTime":375.27,"endTime":378.72,"body":"items that you can pick out of"},{"speaker":"Aaron Moncur","startTime":378.72,"endTime":383.73,"body":"that and and say, If I release a"},{"speaker":"Aaron Moncur","startTime":378.72,"endTime":383.73,"body":"back at that time, this is maybe"},{"speaker":"Aaron Moncur","startTime":383.73,"endTime":384.96,"body":"what I would have done"},{"speaker":"Aaron Moncur","startTime":383.73,"endTime":384.96,"body":"different?"},{"speaker":"Lisa Lloyd","startTime":386.01,"endTime":389.58,"body":"Oh, my God, there's"},{"speaker":"Lisa Lloyd","startTime":386.01,"endTime":389.58,"body":"a long list. The, I would say"},{"speaker":"Lisa Lloyd","startTime":389.58,"endTime":396.3,"body":"the most the dumbest mistake,"},{"speaker":"Lisa Lloyd","startTime":389.58,"endTime":396.3,"body":"because even I knew better and"},{"speaker":"Lisa Lloyd","startTime":396.3,"endTime":400.41,"body":"still didn't do this, right. So"},{"speaker":"Lisa Lloyd","startTime":396.3,"endTime":400.41,"body":"the dumbest mistake that I made"},{"speaker":"Lisa Lloyd","startTime":400.44,"endTime":405.51,"body":"was, I was working with China on"},{"speaker":"Lisa Lloyd","startTime":400.44,"endTime":405.51,"body":"the prototypes. And they sent me"},{"speaker":"Lisa Lloyd","startTime":405.51,"endTime":407.94,"body":"I kept trying to get them down"},{"speaker":"Lisa Lloyd","startTime":405.51,"endTime":407.94,"body":"and costs, get them down in"},{"speaker":"Lisa Lloyd","startTime":407.94,"endTime":411.09,"body":"cost. And they sent me along"},{"speaker":"Lisa Lloyd","startTime":407.94,"endTime":411.09,"body":"with my prototypes that I had"},{"speaker":"Lisa Lloyd","startTime":411.54,"endTime":415.32,"body":"specified, and scoped out the"},{"speaker":"Lisa Lloyd","startTime":411.54,"endTime":415.32,"body":"work for they had stuck in there"},{"speaker":"Lisa Lloyd","startTime":415.32,"endTime":418.29,"body":"another one where it was just a"},{"speaker":"Lisa Lloyd","startTime":415.32,"endTime":418.29,"body":"stuffed animal with with"},{"speaker":"Lisa Lloyd","startTime":418.29,"endTime":423.9,"body":"pockets. And mine were foam"},{"speaker":"Lisa Lloyd","startTime":418.29,"endTime":423.9,"body":"molded with the plush on the"},{"speaker":"Lisa Lloyd","startTime":423.9,"endTime":426.57,"body":"outside, so that it looked like"},{"speaker":"Lisa Lloyd","startTime":423.9,"endTime":426.57,"body":"a stuffed animal that it was"},{"speaker":"Lisa Lloyd","startTime":426.57,"endTime":433.08,"body":"really more utilitarian and"},{"speaker":"Lisa Lloyd","startTime":426.57,"endTime":433.08,"body":"functional. And they said, Look,"},{"speaker":"Lisa Lloyd","startTime":433.08,"endTime":435.3,"body":"this is the cheapest it's ever"},{"speaker":"Lisa Lloyd","startTime":433.08,"endTime":435.3,"body":"gonna get. And it was it was"},{"speaker":"Lisa Lloyd","startTime":435.3,"endTime":440.22,"body":"probably a third of the cost."},{"speaker":"Lisa Lloyd","startTime":435.3,"endTime":440.22,"body":"Its problem was it wasn't"},{"speaker":"Lisa Lloyd","startTime":440.25,"endTime":443.7,"body":"patentable. It was public"},{"speaker":"Lisa Lloyd","startTime":440.25,"endTime":443.7,"body":"domain. There was nothing I"},{"speaker":"Lisa Lloyd","startTime":443.7,"endTime":446.4,"body":"could do with that. And because"},{"speaker":"Lisa Lloyd","startTime":443.7,"endTime":446.4,"body":"I had come up in this world of"},{"speaker":"Lisa Lloyd","startTime":446.4,"endTime":452.64,"body":"invention, licensing, I had put"},{"speaker":"Lisa Lloyd","startTime":446.4,"endTime":452.64,"body":"so much emphasis on the power"},{"speaker":"Lisa Lloyd","startTime":452.64,"endTime":457.11,"body":"and necessity for having that"},{"speaker":"Lisa Lloyd","startTime":452.64,"endTime":457.11,"body":"intellectual property that I"},{"speaker":"Lisa Lloyd","startTime":457.14,"endTime":460.41,"body":"dismissed their idea altogether,"},{"speaker":"Lisa Lloyd","startTime":457.14,"endTime":460.41,"body":"and said, No, that doesn't work."},{"speaker":"Lisa Lloyd","startTime":460.41,"endTime":462.36,"body":"I can't get a patent on it. And"},{"speaker":"Lisa Lloyd","startTime":460.41,"endTime":462.36,"body":"it doesn't fit the patent I"},{"speaker":"Lisa Lloyd","startTime":462.36,"endTime":465.99,"body":"already have. So no, I need you"},{"speaker":"Lisa Lloyd","startTime":462.36,"endTime":465.99,"body":"to get cost down. What I've made"},{"speaker":"Lisa Lloyd","startTime":465.99,"endTime":467.49,"body":"up my mind, I have to sell"},{"speaker":"Aaron Moncur","startTime":467.55,"endTime":469.89,"body":"interesting, I"},{"speaker":"Aaron Moncur","startTime":467.55,"endTime":469.89,"body":"thought you were gonna go the"},{"speaker":"Aaron Moncur","startTime":469.89,"endTime":472.53,"body":"other way with that and say,"},{"speaker":"Aaron Moncur","startTime":469.89,"endTime":472.53,"body":"Yeah, I accepted their cheap"},{"speaker":"Aaron Moncur","startTime":472.53,"endTime":473.88,"body":"version, and nobody liked it."},{"speaker":"Aaron Moncur","startTime":472.53,"endTime":473.88,"body":"And"},{"speaker":"Lisa Lloyd","startTime":473.909,"endTime":477.629,"body":"right now, okay, I"},{"speaker":"Lisa Lloyd","startTime":473.909,"endTime":477.629,"body":"stood my ground because I was so"},{"speaker":"Lisa Lloyd","startTime":477.629,"endTime":482.129,"body":"sure that I had the best"},{"speaker":"Lisa Lloyd","startTime":477.629,"endTime":482.129,"body":"solution, but not following my"},{"speaker":"Lisa Lloyd","startTime":482.129,"endTime":486.539,"body":"own advice. Listen, if someone"},{"speaker":"Lisa Lloyd","startTime":482.129,"endTime":486.539,"body":"can get something in the does"},{"speaker":"Lisa Lloyd","startTime":486.539,"endTime":491.069,"body":"the same job for less. We know"},{"speaker":"Lisa Lloyd","startTime":486.539,"endTime":491.069,"body":"studies all the research shows"},{"speaker":"Lisa Lloyd","startTime":491.069,"endTime":494.279,"body":"us that consumers it's five"},{"speaker":"Lisa Lloyd","startTime":491.069,"endTime":494.279,"body":"times more expensive to earn a"},{"speaker":"Lisa Lloyd","startTime":494.279,"endTime":496.589,"body":"new customer. In other words,"},{"speaker":"Lisa Lloyd","startTime":494.279,"endTime":496.589,"body":"someone who's never even bought"},{"speaker":"Lisa Lloyd","startTime":496.589,"endTime":502.319,"body":"in that category. versus getting"},{"speaker":"Lisa Lloyd","startTime":496.589,"endTime":502.319,"body":"a customer to, sorry, it's five"},{"speaker":"Lisa Lloyd","startTime":502.319,"endTime":505.739,"body":"times more expensive to to get a"},{"speaker":"Lisa Lloyd","startTime":502.319,"endTime":505.739,"body":"customer to make the switch from"},{"speaker":"Lisa Lloyd","startTime":505.739,"endTime":509.039,"body":"an existing brand and an"},{"speaker":"Lisa Lloyd","startTime":505.739,"endTime":509.039,"body":"existing product to selling just"},{"speaker":"Lisa Lloyd","startTime":509.039,"endTime":510.719,"body":"a brand new customer that's"},{"speaker":"Lisa Lloyd","startTime":509.039,"endTime":510.719,"body":"never bought that type of"},{"speaker":"Lisa Lloyd","startTime":510.719,"endTime":514.739,"body":"product. So if their product is"},{"speaker":"Lisa Lloyd","startTime":510.719,"endTime":514.739,"body":"a third of the cost, and sure"},{"speaker":"Lisa Lloyd","startTime":514.739,"endTime":518.639,"body":"enough, someone came out with"},{"speaker":"Lisa Lloyd","startTime":514.739,"endTime":518.639,"body":"that exact product, after I did"},{"speaker":"Lisa Lloyd","startTime":518.639,"endTime":522.059,"body":"after Shark Tank, after I had"},{"speaker":"Lisa Lloyd","startTime":518.639,"endTime":522.059,"body":"built, I had basically blown"},{"speaker":"Lisa Lloyd","startTime":522.059,"endTime":525.749,"body":"open that door of opportunity"},{"speaker":"Lisa Lloyd","startTime":522.059,"endTime":525.749,"body":"for functional plush. And now"},{"speaker":"Lisa Lloyd","startTime":525.749,"endTime":528.989,"body":"you see backpacks, you see and"},{"speaker":"Lisa Lloyd","startTime":525.749,"endTime":528.989,"body":"those were all in my inventory."},{"speaker":"Lisa Lloyd","startTime":529.019,"endTime":535.199,"body":"Those were all ideas that I had."},{"speaker":"Lisa Lloyd","startTime":529.019,"endTime":535.199,"body":"What else, you know, pillows,"},{"speaker":"Lisa Lloyd","startTime":535.289,"endTime":538.829,"body":"all these different things came"},{"speaker":"Lisa Lloyd","startTime":535.289,"endTime":538.829,"body":"up after that were functional,"},{"speaker":"Lisa Lloyd","startTime":539.099,"endTime":542.339,"body":"all because I just couldn't get"},{"speaker":"Lisa Lloyd","startTime":539.099,"endTime":542.339,"body":"a patent. And that was primarily"},{"speaker":"Lisa Lloyd","startTime":542.339,"endTime":545.579,"body":"because I also didn't have deep"},{"speaker":"Lisa Lloyd","startTime":542.339,"endTime":545.579,"body":"enough pockets to go to market."},{"speaker":"Lisa Lloyd","startTime":545.579,"endTime":547.499,"body":"You know, speed to market is"},{"speaker":"Lisa Lloyd","startTime":545.579,"endTime":547.499,"body":"another way to win. You don't"},{"speaker":"Lisa Lloyd","startTime":547.499,"endTime":551.009,"body":"have to have a patent. But in"},{"speaker":"Lisa Lloyd","startTime":547.499,"endTime":551.009,"body":"this case, since I wasn't"},{"speaker":"Lisa Lloyd","startTime":551.009,"endTime":554.909,"body":"licensing, I really didn't need"},{"speaker":"Lisa Lloyd","startTime":551.009,"endTime":554.909,"body":"a patent. But I also didn't have"},{"speaker":"Lisa Lloyd","startTime":554.909,"endTime":557.279,"body":"deep pockets to get to market"},{"speaker":"Lisa Lloyd","startTime":554.909,"endTime":557.279,"body":"fast enough. And that's exactly"},{"speaker":"Lisa Lloyd","startTime":557.279,"endTime":560.039,"body":"what I was afraid of any big"},{"speaker":"Lisa Lloyd","startTime":557.279,"endTime":560.039,"body":"company with deep enough pockets"},{"speaker":"Lisa Lloyd","startTime":560.039,"endTime":562.829,"body":"that already made plush could"},{"speaker":"Lisa Lloyd","startTime":560.039,"endTime":562.829,"body":"take my concepts and make their"},{"speaker":"Lisa Lloyd","startTime":562.829,"endTime":565.979,"body":"own functional plush. So yeah, a"},{"speaker":"Lisa Lloyd","startTime":562.829,"endTime":565.979,"body":"huge learning curve. I mean,"},{"speaker":"Lisa Lloyd","startTime":565.979,"endTime":568.019,"body":"there's a lot of moving parts"},{"speaker":"Lisa Lloyd","startTime":565.979,"endTime":568.019,"body":"there."},{"speaker":"Aaron Moncur","startTime":568.35,"endTime":571.17,"body":"So is one of the"},{"speaker":"Aaron Moncur","startTime":568.35,"endTime":571.17,"body":"takeaways there. If you can get"},{"speaker":"Aaron Moncur","startTime":571.17,"endTime":575.52,"body":"the same Pro, it's not quite the"},{"speaker":"Aaron Moncur","startTime":571.17,"endTime":575.52,"body":"same product. It's not maybe it"},{"speaker":"Aaron Moncur","startTime":575.52,"endTime":579.57,"body":"wasn't quite as functional as"},{"speaker":"Aaron Moncur","startTime":575.52,"endTime":579.57,"body":"your product, but it was close"},{"speaker":"Aaron Moncur","startTime":579.57,"endTime":585.75,"body":"enough. And the cost was so much"},{"speaker":"Aaron Moncur","startTime":579.57,"endTime":585.75,"body":"less that it just made sense. Is"},{"speaker":"Aaron Moncur","startTime":585.75,"endTime":586.62,"body":"that accurate?"},{"speaker":"Lisa Lloyd","startTime":587.069,"endTime":591.869,"body":"I think going into"},{"speaker":"Lisa Lloyd","startTime":587.069,"endTime":591.869,"body":"it had I known had it paid"},{"speaker":"Lisa Lloyd","startTime":591.899,"endTime":596.399,"body":"better attention to that. I"},{"speaker":"Lisa Lloyd","startTime":591.899,"endTime":596.399,"body":"could have done some research"},{"speaker":"Lisa Lloyd","startTime":596.429,"endTime":601.109,"body":"like customer persona interviews"},{"speaker":"Lisa Lloyd","startTime":596.429,"endTime":601.109,"body":"for example. and learn more"},{"speaker":"Lisa Lloyd","startTime":601.109,"endTime":603.119,"body":"about what they like and don't"},{"speaker":"Lisa Lloyd","startTime":601.109,"endTime":603.119,"body":"like and that sort of thing and"},{"speaker":"Lisa Lloyd","startTime":603.119,"endTime":605.759,"body":"how important price is because"},{"speaker":"Lisa Lloyd","startTime":603.119,"endTime":605.759,"body":"my absolutely was always going"},{"speaker":"Lisa Lloyd","startTime":605.759,"endTime":608.879,"body":"to be more expensive. And was"},{"speaker":"Lisa Lloyd","startTime":605.759,"endTime":608.879,"body":"the differentiation that I was"},{"speaker":"Lisa Lloyd","startTime":608.879,"endTime":612.239,"body":"offering the unique benefits"},{"speaker":"Lisa Lloyd","startTime":608.879,"endTime":612.239,"body":"that came with my product, overt"},{"speaker":"Lisa Lloyd","startTime":612.239,"endTime":616.559,"body":"enough to make someone want to"},{"speaker":"Lisa Lloyd","startTime":612.239,"endTime":616.559,"body":"buy it and spend more versus the"},{"speaker":"Lisa Lloyd","startTime":616.559,"endTime":620.189,"body":"competitor, which was public"},{"speaker":"Lisa Lloyd","startTime":616.559,"endTime":620.189,"body":"domain and easy. I think I would"},{"speaker":"Lisa Lloyd","startTime":620.189,"endTime":622.259,"body":"have learned that no, people"},{"speaker":"Lisa Lloyd","startTime":620.189,"endTime":622.259,"body":"wouldn't spend more, and I would"},{"speaker":"Lisa Lloyd","startTime":622.259,"endTime":625.319,"body":"have just quit sooner, and it"},{"speaker":"Lisa Lloyd","startTime":622.259,"endTime":625.319,"body":"would have saved me my home my"},{"speaker":"Lisa Lloyd","startTime":625.319,"endTime":628.049,"body":"car. I ended up getting a"},{"speaker":"Lisa Lloyd","startTime":625.319,"endTime":628.049,"body":"divorce. I mean, it"},{"speaker":"Aaron Moncur","startTime":628.05,"endTime":630.63,"body":"was ugly. Oh, my"},{"speaker":"Aaron Moncur","startTime":628.05,"endTime":630.63,"body":"goodness, I'm so sorry. Wow,"},{"speaker":"Aaron Moncur","startTime":630.63,"endTime":631.65,"body":"what a deal to go."},{"speaker":"Lisa Lloyd","startTime":631.74,"endTime":633.81,"body":"Great friends,"},{"speaker":"Lisa Lloyd","startTime":631.74,"endTime":633.81,"body":"families, great. We're strong."},{"speaker":"Lisa Lloyd","startTime":633.84,"endTime":636.48,"body":"We're solid. But But yeah, I"},{"speaker":"Lisa Lloyd","startTime":633.84,"endTime":636.48,"body":"mean, it changed the entire"},{"speaker":"Lisa Lloyd","startTime":636.48,"endTime":639.93,"body":"trajectory of my life, not to"},{"speaker":"Lisa Lloyd","startTime":636.48,"endTime":639.93,"body":"mention, I mean, I was basically"},{"speaker":"Lisa Lloyd","startTime":639.96,"endTime":643.98,"body":"in the fetal position crying"},{"speaker":"Lisa Lloyd","startTime":639.96,"endTime":643.98,"body":"because I were throwing up, I"},{"speaker":"Lisa Lloyd","startTime":643.98,"endTime":647.73,"body":"was so sick. And that went on"},{"speaker":"Lisa Lloyd","startTime":643.98,"endTime":647.73,"body":"for almost a year. And then I"},{"speaker":"Lisa Lloyd","startTime":647.73,"endTime":649.95,"body":"spent the next five years just"},{"speaker":"Lisa Lloyd","startTime":647.73,"endTime":649.95,"body":"hanging out in New Orleans and"},{"speaker":"Lisa Lloyd","startTime":649.95,"endTime":654.03,"body":"running away from the world at"},{"speaker":"Lisa Lloyd","startTime":649.95,"endTime":654.03,"body":"large, because it just destroyed"},{"speaker":"Lisa Lloyd","startTime":654.03,"endTime":654.33,"body":"me."},{"speaker":"Aaron Moncur","startTime":654.36,"endTime":657.42,"body":"So sure, yeah. Oh,"},{"speaker":"Aaron Moncur","startTime":654.36,"endTime":657.42,"body":"my goodness. Wow. Well, thank"},{"speaker":"Aaron Moncur","startTime":657.42,"endTime":664.17,"body":"you for sharing such a personal"},{"speaker":"Aaron Moncur","startTime":657.42,"endTime":664.17,"body":"story. Well, that's awesome."},{"speaker":"Aaron Moncur","startTime":665.31,"endTime":669.0,"body":"Another question that came to"},{"speaker":"Aaron Moncur","startTime":665.31,"endTime":669.0,"body":"mind, as you were sharing kind"},{"speaker":"Aaron Moncur","startTime":669.0,"endTime":672.93,"body":"of your summary was how people"},{"speaker":"Aaron Moncur","startTime":669.0,"endTime":672.93,"body":"were calling you asking for"},{"speaker":"Aaron Moncur","startTime":672.93,"endTime":676.05,"body":"advice. And you didn't know what"},{"speaker":"Aaron Moncur","startTime":672.93,"endTime":676.05,"body":"to tell them? Because you"},{"speaker":"Aaron Moncur","startTime":676.05,"endTime":678.78,"body":"weren't sure how you had done"},{"speaker":"Aaron Moncur","startTime":676.05,"endTime":678.78,"body":"it. And you had to somehow"},{"speaker":"Aaron Moncur","startTime":678.78,"endTime":682.41,"body":"extract that information out of"},{"speaker":"Aaron Moncur","startTime":678.78,"endTime":682.41,"body":"yourself? What was the process?"},{"speaker":"Aaron Moncur","startTime":682.41,"endTime":685.71,"body":"Like not not necessarily the"},{"speaker":"Aaron Moncur","startTime":682.41,"endTime":685.71,"body":"result? The things that"},{"speaker":"Aaron Moncur","startTime":685.71,"endTime":688.5,"body":"ultimately you were able to tell"},{"speaker":"Aaron Moncur","startTime":685.71,"endTime":688.5,"body":"people, This is how you do it,"},{"speaker":"Aaron Moncur","startTime":688.5,"endTime":691.8,"body":"you do A and then B and then C,"},{"speaker":"Aaron Moncur","startTime":688.5,"endTime":691.8,"body":"but what was the process like of"},{"speaker":"Aaron Moncur","startTime":692.13,"endTime":696.6,"body":"extracting that information in,"},{"speaker":"Aaron Moncur","startTime":692.13,"endTime":696.6,"body":"you know, from within you and"},{"speaker":"Aaron Moncur","startTime":696.6,"endTime":699.33,"body":"identifying, oh, this, this is"},{"speaker":"Aaron Moncur","startTime":696.6,"endTime":699.33,"body":"how I did it?"},{"speaker":"Lisa Lloyd","startTime":700.89,"endTime":707.58,"body":"I I had the self"},{"speaker":"Lisa Lloyd","startTime":700.89,"endTime":707.58,"body":"awareness to know even at a very"},{"speaker":"Lisa Lloyd","startTime":707.58,"endTime":712.71,"body":"young age that I didn't have the"},{"speaker":"Lisa Lloyd","startTime":707.58,"endTime":712.71,"body":"answers to their questions. So I"},{"speaker":"Lisa Lloyd","startTime":712.71,"endTime":716.61,"body":"told everybody, I don't know"},{"speaker":"Lisa Lloyd","startTime":712.71,"endTime":716.61,"body":"what you should do. But I am"},{"speaker":"Lisa Lloyd","startTime":716.61,"endTime":721.53,"body":"happy to tell you what I did and"},{"speaker":"Lisa Lloyd","startTime":716.61,"endTime":721.53,"body":"why I think it worked. And so I"},{"speaker":"Lisa Lloyd","startTime":721.53,"endTime":727.44,"body":"shared everything from my"},{"speaker":"Lisa Lloyd","startTime":721.53,"endTime":727.44,"body":"personal experience. Which was"},{"speaker":"Lisa Lloyd","startTime":727.44,"endTime":730.68,"body":"quite a bit at that time,"},{"speaker":"Lisa Lloyd","startTime":727.44,"endTime":730.68,"body":"because I didn't know anybody"},{"speaker":"Lisa Lloyd","startTime":730.68,"endTime":734.43,"body":"else that had, you know,"},{"speaker":"Lisa Lloyd","startTime":730.68,"endTime":734.43,"body":"especially at that age, licensed"},{"speaker":"Lisa Lloyd","startTime":734.43,"endTime":737.43,"body":"a product that was getting"},{"speaker":"Lisa Lloyd","startTime":734.43,"endTime":737.43,"body":"passive income 60. My job I only"},{"speaker":"Lisa Lloyd","startTime":737.43,"endTime":741.78,"body":"made 13,000 a year, and my"},{"speaker":"Lisa Lloyd","startTime":737.43,"endTime":741.78,"body":"royalties were $60,000 a year."},{"speaker":"Lisa Lloyd","startTime":743.22,"endTime":747.57,"body":"Okay, easy choice. Yeah. And"},{"speaker":"Lisa Lloyd","startTime":743.22,"endTime":747.57,"body":"they were major companies. So"},{"speaker":"Lisa Lloyd","startTime":748.02,"endTime":751.26,"body":"there were best practices that I"},{"speaker":"Lisa Lloyd","startTime":748.02,"endTime":751.26,"body":"learned from that, that I was"},{"speaker":"Lisa Lloyd","startTime":751.26,"endTime":754.71,"body":"able to share with other people"},{"speaker":"Lisa Lloyd","startTime":751.26,"endTime":754.71,"body":"in terms of setting their"},{"speaker":"Lisa Lloyd","startTime":754.71,"endTime":759.21,"body":"expectations based on my"},{"speaker":"Lisa Lloyd","startTime":754.71,"endTime":759.21,"body":"experience. And then I reminded"},{"speaker":"Lisa Lloyd","startTime":759.21,"endTime":762.3,"body":"them as often and I still do,"},{"speaker":"Lisa Lloyd","startTime":759.21,"endTime":762.3,"body":"there's always going to be"},{"speaker":"Lisa Lloyd","startTime":762.3,"endTime":765.9,"body":"unknown unknowns, like, I can"},{"speaker":"Lisa Lloyd","startTime":762.3,"endTime":765.9,"body":"tell you what I know. And I can"},{"speaker":"Lisa Lloyd","startTime":765.9,"endTime":770.04,"body":"tell you what we collectively"},{"speaker":"Lisa Lloyd","startTime":765.9,"endTime":770.04,"body":"don't know. But we here's how"},{"speaker":"Lisa Lloyd","startTime":770.04,"endTime":772.17,"body":"you can go get the answers to"},{"speaker":"Lisa Lloyd","startTime":770.04,"endTime":772.17,"body":"these questions. These are the"},{"speaker":"Lisa Lloyd","startTime":772.17,"endTime":774.42,"body":"questions we have to get answers"},{"speaker":"Lisa Lloyd","startTime":772.17,"endTime":774.42,"body":"to how big is the market? How"},{"speaker":"Lisa Lloyd","startTime":774.42,"endTime":777.39,"body":"big is the opportunity? How big"},{"speaker":"Lisa Lloyd","startTime":774.42,"endTime":777.39,"body":"is the pain? So is there enough"},{"speaker":"Lisa Lloyd","startTime":777.39,"endTime":780.63,"body":"people with that pain that it's"},{"speaker":"Lisa Lloyd","startTime":777.39,"endTime":780.63,"body":"worth going into business? All"},{"speaker":"Lisa Lloyd","startTime":780.63,"endTime":783.36,"body":"of the questions that have to be"},{"speaker":"Lisa Lloyd","startTime":780.63,"endTime":783.36,"body":"answered to make a decision to"},{"speaker":"Lisa Lloyd","startTime":783.36,"endTime":788.1,"body":"move forward with an idea. We"},{"speaker":"Lisa Lloyd","startTime":783.36,"endTime":788.1,"body":"know those those questions to"},{"speaker":"Lisa Lloyd","startTime":788.1,"endTime":790.32,"body":"ask and how to go get those"},{"speaker":"Lisa Lloyd","startTime":788.1,"endTime":790.32,"body":"answers. But then there's always"},{"speaker":"Lisa Lloyd","startTime":790.32,"endTime":793.77,"body":"those unknown unknowns. And so"},{"speaker":"Lisa Lloyd","startTime":790.32,"endTime":793.77,"body":"that's where just being"},{"speaker":"Lisa Lloyd","startTime":793.77,"endTime":796.41,"body":"available to people over the"},{"speaker":"Lisa Lloyd","startTime":793.77,"endTime":796.41,"body":"years for when they do finally"},{"speaker":"Lisa Lloyd","startTime":796.41,"endTime":798.6,"body":"get on the phone, when they do"},{"speaker":"Lisa Lloyd","startTime":796.41,"endTime":798.6,"body":"finally negotiate when they do"},{"speaker":"Lisa Lloyd","startTime":798.6,"endTime":801.66,"body":"finally have a contract in front"},{"speaker":"Lisa Lloyd","startTime":798.6,"endTime":801.66,"body":"of them. We took all of those on"},{"speaker":"Lisa Lloyd","startTime":801.66,"endTime":803.73,"body":"a case by case basis. And I"},{"speaker":"Lisa Lloyd","startTime":801.66,"endTime":803.73,"body":"still do."},{"speaker":"Aaron Moncur","startTime":804.39,"endTime":806.61,"body":"Well, that's one"},{"speaker":"Aaron Moncur","startTime":804.39,"endTime":806.61,"body":"of the reasons I've been so"},{"speaker":"Aaron Moncur","startTime":806.61,"endTime":811.41,"body":"excited to talk with you is"},{"speaker":"Aaron Moncur","startTime":806.61,"endTime":811.41,"body":"because as engineers, we have a"},{"speaker":"Aaron Moncur","startTime":811.41,"endTime":816.72,"body":"pretty well defined path that we"},{"speaker":"Aaron Moncur","startTime":811.41,"endTime":816.72,"body":"follow to take a an idea from"},{"speaker":"Aaron Moncur","startTime":816.75,"endTime":822.48,"body":"you know, just that an idea into"},{"speaker":"Aaron Moncur","startTime":816.75,"endTime":822.48,"body":"a tangible product. And we've"},{"speaker":"Aaron Moncur","startTime":822.63,"endTime":826.14,"body":"pretty well follow that same"},{"speaker":"Aaron Moncur","startTime":822.63,"endTime":826.14,"body":"process every time. And I'm"},{"speaker":"Aaron Moncur","startTime":826.14,"endTime":831.9,"body":"wondering if your your process"},{"speaker":"Aaron Moncur","startTime":826.14,"endTime":831.9,"body":"your path was different than the"},{"speaker":"Aaron Moncur","startTime":831.9,"endTime":834.69,"body":"engineers path. And I would love"},{"speaker":"Aaron Moncur","startTime":831.9,"endTime":834.69,"body":"to dig into some"},{"speaker":"Lisa Lloyd","startTime":834.0,"endTime":836.04,"body":"Tel me yours and"},{"speaker":"Lisa Lloyd","startTime":834.0,"endTime":836.04,"body":"I'll tell you mine."},{"speaker":"Aaron Moncur","startTime":837.24,"endTime":839.4,"body":"All right. We're"},{"speaker":"Aaron Moncur","startTime":837.24,"endTime":839.4,"body":"gonna start with yours, because"},{"speaker":"Aaron Moncur","startTime":839.4,"endTime":847.74,"body":"you're the guest. I get to ask"},{"speaker":"Aaron Moncur","startTime":839.4,"endTime":847.74,"body":"the questions. To what extent if"},{"speaker":"Aaron Moncur","startTime":847.74,"endTime":852.33,"body":"at all? Let me ask you, have you"},{"speaker":"Aaron Moncur","startTime":847.74,"endTime":852.33,"body":"worked with engineers during"},{"speaker":"Aaron Moncur","startTime":852.48,"endTime":856.02,"body":"your process? Or was it mostly"},{"speaker":"Aaron Moncur","startTime":852.48,"endTime":856.02,"body":"you join some sketches and"},{"speaker":"Aaron Moncur","startTime":856.02,"endTime":857.16,"body":"sending it off to a factory?"},{"speaker":"Lisa Lloyd","startTime":857.49,"endTime":859.56,"body":"Oh, no, absolutely."},{"speaker":"Lisa Lloyd","startTime":857.49,"endTime":859.56,"body":"I'm working with engineers right"},{"speaker":"Lisa Lloyd","startTime":859.56,"endTime":864.9,"body":"now, in fact. So there are"},{"speaker":"Lisa Lloyd","startTime":859.56,"endTime":864.9,"body":"different times and different"},{"speaker":"Lisa Lloyd","startTime":864.9,"endTime":869.79,"body":"case, different cases where it"},{"speaker":"Lisa Lloyd","startTime":864.9,"endTime":869.79,"body":"would become necessary or maybe"},{"speaker":"Lisa Lloyd","startTime":869.79,"endTime":874.02,"body":"isn't necessary. And so the"},{"speaker":"Lisa Lloyd","startTime":869.79,"endTime":874.02,"body":"first thing is to qualify, if my"},{"speaker":"Lisa Lloyd","startTime":874.02,"endTime":879.81,"body":"goal is to license, I know what"},{"speaker":"Lisa Lloyd","startTime":874.02,"endTime":879.81,"body":"a company needs, what questions"},{"speaker":"Lisa Lloyd","startTime":879.81,"endTime":881.79,"body":"a company needs to answer for"},{"speaker":"Lisa Lloyd","startTime":879.81,"endTime":881.79,"body":"themselves to make that"},{"speaker":"Lisa Lloyd","startTime":881.79,"endTime":888.45,"body":"decision. And one of those"},{"speaker":"Lisa Lloyd","startTime":881.79,"endTime":888.45,"body":"questions is can it be made cost"},{"speaker":"Lisa Lloyd","startTime":888.45,"endTime":892.47,"body":"effectively? And will it work at"},{"speaker":"Lisa Lloyd","startTime":888.45,"endTime":892.47,"body":"delivering on the benefit"},{"speaker":"Lisa Lloyd","startTime":892.47,"endTime":898.29,"body":"promise for our customers? So in"},{"speaker":"Lisa Lloyd","startTime":892.47,"endTime":898.29,"body":"order to answer that question, I"},{"speaker":"Lisa Lloyd","startTime":898.29,"endTime":902.94,"body":"may be able to say we're talking"},{"speaker":"Lisa Lloyd","startTime":898.29,"endTime":902.94,"body":"about Have a new toothbrush that"},{"speaker":"Lisa Lloyd","startTime":902.97,"endTime":909.24,"body":"is designed in a way that looks"},{"speaker":"Lisa Lloyd","startTime":902.97,"endTime":909.24,"body":"more comfortable? Well, until"},{"speaker":"Lisa Lloyd","startTime":909.24,"endTime":911.82,"body":"you put that in someone's hands"},{"speaker":"Lisa Lloyd","startTime":909.24,"endTime":911.82,"body":"there, they can look at it, and"},{"speaker":"Lisa Lloyd","startTime":911.82,"endTime":915.09,"body":"they maybe can feel it. But it's"},{"speaker":"Lisa Lloyd","startTime":911.82,"endTime":915.09,"body":"not quite the same thing. So"},{"speaker":"Lisa Lloyd","startTime":915.15,"endTime":919.08,"body":"perhaps a working model with"},{"speaker":"Lisa Lloyd","startTime":915.15,"endTime":919.08,"body":"some Frankenstein stuff glue"},{"speaker":"Lisa Lloyd","startTime":919.08,"endTime":922.47,"body":"together will be enough to"},{"speaker":"Lisa Lloyd","startTime":919.08,"endTime":922.47,"body":"illustrate that it will get the"},{"speaker":"Lisa Lloyd","startTime":922.47,"endTime":926.97,"body":"job done. It today, what I'm"},{"speaker":"Lisa Lloyd","startTime":922.47,"endTime":926.97,"body":"working on a moth, one of the"},{"speaker":"Lisa Lloyd","startTime":926.97,"endTime":931.74,"body":"things is a moth. And it's it's"},{"speaker":"Lisa Lloyd","startTime":926.97,"endTime":931.74,"body":"very complicated. And it's one"},{"speaker":"Lisa Lloyd","startTime":931.74,"endTime":934.44,"body":"of those, you know, sometimes"},{"speaker":"Lisa Lloyd","startTime":931.74,"endTime":934.44,"body":"the simplest things are the"},{"speaker":"Lisa Lloyd","startTime":934.44,"endTime":935.85,"body":"hardest things to engineer."},{"speaker":"Aaron Moncur","startTime":936.54,"endTime":939.3,"body":"I do. English"},{"speaker":"Aaron Moncur","startTime":936.54,"endTime":939.3,"body":"teacher who used to say that"},{"speaker":"Aaron Moncur","startTime":939.3,"endTime":941.49,"body":"which is easy to read was"},{"speaker":"Aaron Moncur","startTime":939.3,"endTime":941.49,"body":"difficult to write."},{"speaker":"Lisa Lloyd","startTime":941.55,"endTime":943.74,"body":"Right, exactly,"},{"speaker":"Lisa Lloyd","startTime":941.55,"endTime":943.74,"body":"that's exactly what I'm dealing"},{"speaker":"Lisa Lloyd","startTime":943.74,"endTime":948.03,"body":"with on the mob. So it's really"},{"speaker":"Lisa Lloyd","startTime":943.74,"endTime":948.03,"body":"simple. But getting it to work"},{"speaker":"Lisa Lloyd","startTime":948.06,"endTime":954.3,"body":"simply is where the real genius"},{"speaker":"Lisa Lloyd","startTime":948.06,"endTime":954.3,"body":"is. Now I did my own is a very"},{"speaker":"Lisa Lloyd","startTime":954.3,"endTime":958.32,"body":"small scaled working model to"},{"speaker":"Lisa Lloyd","startTime":954.3,"endTime":958.32,"body":"get a proof of concept just to"},{"speaker":"Lisa Lloyd","startTime":958.32,"endTime":962.46,"body":"flesh out the idea. And then I"},{"speaker":"Lisa Lloyd","startTime":958.32,"endTime":962.46,"body":"played around with a lot of"},{"speaker":"Lisa Lloyd","startTime":962.46,"endTime":966.84,"body":"different scenarios of using"},{"speaker":"Lisa Lloyd","startTime":962.46,"endTime":966.84,"body":"different components to put it"},{"speaker":"Lisa Lloyd","startTime":966.84,"endTime":970.38,"body":"together to ultimately achieve"},{"speaker":"Lisa Lloyd","startTime":966.84,"endTime":970.38,"body":"the job that we wanted it to do."},{"speaker":"Lisa Lloyd","startTime":971.1,"endTime":975.6,"body":"And then we patented all of"},{"speaker":"Lisa Lloyd","startTime":971.1,"endTime":975.6,"body":"those, and it's very broad, it's"},{"speaker":"Lisa Lloyd","startTime":975.6,"endTime":981.09,"body":"very, very wide. And then I"},{"speaker":"Lisa Lloyd","startTime":975.6,"endTime":981.09,"body":"hired engineers to take my proof"},{"speaker":"Lisa Lloyd","startTime":981.09,"endTime":985.05,"body":"of concept and what I kind of"},{"speaker":"Lisa Lloyd","startTime":981.09,"endTime":985.05,"body":"envisioned the final product to"},{"speaker":"Lisa Lloyd","startTime":985.05,"endTime":988.71,"body":"look like and fill in the gaps"},{"speaker":"Lisa Lloyd","startTime":985.05,"endTime":988.71,"body":"to get it from where I was to"},{"speaker":"Lisa Lloyd","startTime":988.71,"endTime":989.37,"body":"finish it."},{"speaker":"Aaron Moncur","startTime":991.65,"endTime":995.73,"body":"Yes, that does"},{"speaker":"Aaron Moncur","startTime":991.65,"endTime":995.73,"body":"make sense. What from from an"},{"speaker":"Aaron Moncur","startTime":995.73,"endTime":1000.59,"body":"adventure standpoint, what has"},{"speaker":"Aaron Moncur","startTime":995.73,"endTime":1000.59,"body":"been one of the most frustrating"},{"speaker":"Aaron Moncur","startTime":1000.59,"endTime":1004.22,"body":"aspects of working with"},{"speaker":"Aaron Moncur","startTime":1000.59,"endTime":1004.22,"body":"engineers, and conversely, one"},{"speaker":"Aaron Moncur","startTime":1004.22,"endTime":1007.43,"body":"of the most rewarding or"},{"speaker":"Aaron Moncur","startTime":1004.22,"endTime":1007.43,"body":"beneficial aspects of working"},{"speaker":"Aaron Moncur","startTime":1007.43,"endTime":1008.27,"body":"with engineers."},{"speaker":"Lisa Lloyd","startTime":1052.92,"endTime":1055.29,"body":"So I guess the most"},{"speaker":"Lisa Lloyd","startTime":1052.92,"endTime":1055.29,"body":"challenging is setting"},{"speaker":"Lisa Lloyd","startTime":1055.29,"endTime":1058.41,"body":"expectations. And I have the"},{"speaker":"Lisa Lloyd","startTime":1055.29,"endTime":1058.41,"body":"same problem because I deal with"},{"speaker":"Lisa Lloyd","startTime":1058.41,"endTime":1062.85,"body":"inventors all day also. And when"},{"speaker":"Lisa Lloyd","startTime":1058.41,"endTime":1062.85,"body":"someone comes really early, and"},{"speaker":"Lisa Lloyd","startTime":1062.85,"endTime":1066.84,"body":"they don't have any experience"},{"speaker":"Lisa Lloyd","startTime":1062.85,"endTime":1066.84,"body":"any wisdom from which to draw,"},{"speaker":"Lisa Lloyd","startTime":1067.14,"endTime":1069.0900000000001,"body":"they don't ask the right"},{"speaker":"Lisa Lloyd","startTime":1067.14,"endTime":1069.0900000000001,"body":"questions, and they don't"},{"speaker":"Lisa Lloyd","startTime":1069.0900000000001,"endTime":1073.17,"body":"articulate what they want very"},{"speaker":"Lisa Lloyd","startTime":1069.0900000000001,"endTime":1073.17,"body":"well. And the result is that"},{"speaker":"Lisa Lloyd","startTime":1073.17,"endTime":1076.8,"body":"engineers who think very"},{"speaker":"Lisa Lloyd","startTime":1073.17,"endTime":1076.8,"body":"logically and analytically about"},{"speaker":"Lisa Lloyd","startTime":1076.8,"endTime":1083.3700000000001,"body":"a process, aren't reading"},{"speaker":"Lisa Lloyd","startTime":1076.8,"endTime":1083.3700000000001,"body":"between the lines of the fuzzy"},{"speaker":"Lisa Lloyd","startTime":1083.3700000000001,"endTime":1086.8500000000001,"body":"matter that's going on in that"},{"speaker":"Lisa Lloyd","startTime":1083.3700000000001,"endTime":1086.8500000000001,"body":"person's head. And trying to"},{"speaker":"Lisa Lloyd","startTime":1086.8500000000001,"endTime":1090.48,"body":"extrapolate that. And so as a"},{"speaker":"Lisa Lloyd","startTime":1086.8500000000001,"endTime":1090.48,"body":"result, unmet expectations,"},{"speaker":"Lisa Lloyd","startTime":1091.17,"endTime":1094.74,"body":"result in demands from pain in"},{"speaker":"Lisa Lloyd","startTime":1091.17,"endTime":1094.74,"body":"the butt clients, you know,"},{"speaker":"Lisa Lloyd","startTime":1094.77,"endTime":1098.13,"body":"inventors in particular, or,"},{"speaker":"Lisa Lloyd","startTime":1094.77,"endTime":1098.13,"body":"conversely, they're very"},{"speaker":"Lisa Lloyd","startTime":1098.13,"endTime":1100.6200000000001,"body":"disappointed, because they"},{"speaker":"Lisa Lloyd","startTime":1098.13,"endTime":1100.6200000000001,"body":"thought they were really clear"},{"speaker":"Lisa Lloyd","startTime":1100.6200000000001,"endTime":1103.8,"body":"and didn't get what they wanted."},{"speaker":"Lisa Lloyd","startTime":1100.6200000000001,"endTime":1103.8,"body":"And it costs time and money. And"},{"speaker":"Lisa Lloyd","startTime":1103.8,"endTime":1106.47,"body":"that's terrifying for somebody"},{"speaker":"Lisa Lloyd","startTime":1103.8,"endTime":1106.47,"body":"who's already making a risky"},{"speaker":"Lisa Lloyd","startTime":1106.47,"endTime":1110.52,"body":"proposition by venturing on"},{"speaker":"Lisa Lloyd","startTime":1106.47,"endTime":1110.52,"body":"their idea. Right? Right. So I"},{"speaker":"Lisa Lloyd","startTime":1110.52,"endTime":1113.76,"body":"would say that's the biggest"},{"speaker":"Lisa Lloyd","startTime":1110.52,"endTime":1113.76,"body":"challenge. The greatest reward"},{"speaker":"Lisa Lloyd","startTime":1113.76,"endTime":1116.97,"body":"of working with with good"},{"speaker":"Lisa Lloyd","startTime":1113.76,"endTime":1116.97,"body":"engineers, is their"},{"speaker":"Lisa Lloyd","startTime":1117.0,"endTime":1121.95,"body":"collaborative input their their"},{"speaker":"Lisa Lloyd","startTime":1117.0,"endTime":1121.95,"body":"domain expertise, and helping"},{"speaker":"Lisa Lloyd","startTime":1121.95,"endTime":1126.3,"body":"really drill down and define on"},{"speaker":"Lisa Lloyd","startTime":1121.95,"endTime":1126.3,"body":"the feature set in a way that"},{"speaker":"Lisa Lloyd","startTime":1126.3,"endTime":1129.66,"body":"delivers a superior experience,"},{"speaker":"Lisa Lloyd","startTime":1126.3,"endTime":1129.66,"body":"for example, for the the end"},{"speaker":"Lisa Lloyd","startTime":1129.66,"endTime":1134.28,"body":"user, whether that's getting"},{"speaker":"Lisa Lloyd","startTime":1129.66,"endTime":1134.28,"body":"costs down because they can"},{"speaker":"Lisa Lloyd","startTime":1134.28,"endTime":1139.1100000000001,"body":"think of better materials or off"},{"speaker":"Lisa Lloyd","startTime":1134.28,"endTime":1139.1100000000001,"body":"the shelf parts or whatever some"},{"speaker":"Lisa Lloyd","startTime":1139.1100000000001,"endTime":1143.91,"body":"unique combination of of parts"},{"speaker":"Lisa Lloyd","startTime":1139.1100000000001,"endTime":1143.91,"body":"that come together in a new way"},{"speaker":"Lisa Lloyd","startTime":1143.91,"endTime":1146.6100000000001,"body":"that make even a superior"},{"speaker":"Lisa Lloyd","startTime":1143.91,"endTime":1146.6100000000001,"body":"experience from what you were"},{"speaker":"Lisa Lloyd","startTime":1146.6100000000001,"endTime":1150.03,"body":"thinking about. I love that"},{"speaker":"Lisa Lloyd","startTime":1146.6100000000001,"endTime":1150.03,"body":"part. I love collaborating love"},{"speaker":"Lisa Lloyd","startTime":1150.03,"endTime":1150.69,"body":"collaborating"},{"speaker":"Aaron Moncur","startTime":1151.44,"endTime":1153.0,"body":"with the right"},{"speaker":"Aaron Moncur","startTime":1151.44,"endTime":1153.0,"body":"person with the right"},{"speaker":"Lisa Lloyd","startTime":1153.03,"endTime":1155.4,"body":"eye with the right"},{"speaker":"Lisa Lloyd","startTime":1153.03,"endTime":1155.4,"body":"person people."},{"speaker":"Aaron Moncur","startTime":1156.96,"endTime":1160.17,"body":"What what are some"},{"speaker":"Aaron Moncur","startTime":1156.96,"endTime":1160.17,"body":"beliefs that product development"},{"speaker":"Aaron Moncur","startTime":1160.17,"endTime":1163.23,"body":"engineers specifically, but feel"},{"speaker":"Aaron Moncur","startTime":1160.17,"endTime":1163.23,"body":"free to open it up to the"},{"speaker":"Aaron Moncur","startTime":1163.23,"endTime":1166.2,"body":"general public to since you've"},{"speaker":"Aaron Moncur","startTime":1163.23,"endTime":1166.2,"body":"worked with so many inventors,"},{"speaker":"Aaron Moncur","startTime":1166.6200000000001,"endTime":1168.9,"body":"what are some of the lease that"},{"speaker":"Aaron Moncur","startTime":1166.6200000000001,"endTime":1168.9,"body":"that we have about product"},{"speaker":"Aaron Moncur","startTime":1168.9,"endTime":1172.56,"body":"development that you have found"},{"speaker":"Aaron Moncur","startTime":1168.9,"endTime":1172.56,"body":"to simply not be true?"},{"speaker":"Lisa Lloyd","startTime":1173.8200000000002,"endTime":1176.0700000000002,"body":"Some beliefs that"},{"speaker":"Lisa Lloyd","startTime":1173.8200000000002,"endTime":1176.0700000000002,"body":"with regard to product"},{"speaker":"Lisa Lloyd","startTime":1176.0700000000002,"endTime":1176.73,"body":"development that are not"},{"speaker":"Aaron Moncur","startTime":1176.73,"endTime":1179.3400000000001,"body":"true? Yeah, some"},{"speaker":"Aaron Moncur","startTime":1176.73,"endTime":1179.3400000000001,"body":"assumptions that we make, you"},{"speaker":"Aaron Moncur","startTime":1179.3400000000001,"endTime":1180.72,"body":"know, that"},{"speaker":"Lisa Lloyd","startTime":1180.72,"endTime":1184.5,"body":"what is in your head"},{"speaker":"Lisa Lloyd","startTime":1180.72,"endTime":1184.5,"body":"can be made? Followed by that it"},{"speaker":"Lisa Lloyd","startTime":1184.5,"endTime":1186.42,"body":"can be made at cost effectively?"},{"speaker":"Aaron Moncur","startTime":1187.23,"endTime":1190.41,"body":"That's a good one."},{"speaker":"Aaron Moncur","startTime":1187.23,"endTime":1190.41,"body":"Yeah, yeah. It's the how much I"},{"speaker":"Lisa Lloyd","startTime":1190.41,"endTime":1193.17,"body":"see an interest"},{"speaker":"Lisa Lloyd","startTime":1190.41,"endTime":1193.17,"body":"make, just because, again, they"},{"speaker":"Lisa Lloyd","startTime":1193.17,"endTime":1196.53,"body":"have no expertise whatsoever."},{"speaker":"Lisa Lloyd","startTime":1193.17,"endTime":1196.53,"body":"And just because you can draw us"},{"speaker":"Lisa Lloyd","startTime":1196.53,"endTime":1199.41,"body":"out, you can even hire. In fact,"},{"speaker":"Lisa Lloyd","startTime":1196.53,"endTime":1199.41,"body":"in our business, inventors often"},{"speaker":"Lisa Lloyd","startTime":1199.41,"endTime":1202.14,"body":"will license using a cell sheet"},{"speaker":"Lisa Lloyd","startTime":1199.41,"endTime":1202.14,"body":"and so they to save money,"},{"speaker":"Lisa Lloyd","startTime":1202.14,"endTime":1205.0800000000002,"body":"rather than hiring an engineer,"},{"speaker":"Lisa Lloyd","startTime":1202.14,"endTime":1205.0800000000002,"body":"they might do a 3d photo or"},{"speaker":"Lisa Lloyd","startTime":1205.0800000000002,"endTime":1208.26,"body":"animation. Just because I can"},{"speaker":"Lisa Lloyd","startTime":1205.0800000000002,"endTime":1208.26,"body":"draw it doesn't mean it will"},{"speaker":"Lisa Lloyd","startTime":1208.26,"endTime":1211.1100000000001,"body":"ever work in the real world."},{"speaker":"Lisa Lloyd","startTime":1208.26,"endTime":1211.1100000000001,"body":"Right? And they don't understand"},{"speaker":"Lisa Lloyd","startTime":1211.1100000000001,"endTime":1211.98,"body":"that sometimes."},{"speaker":"Aaron Moncur","startTime":1212.5800000000002,"endTime":1214.92,"body":"Have you had to"},{"speaker":"Aaron Moncur","startTime":1212.5800000000002,"endTime":1214.92,"body":"learn much about the different"},{"speaker":"Aaron Moncur","startTime":1214.92,"endTime":1218.49,"body":"manufacturing processes and what"},{"speaker":"Aaron Moncur","startTime":1214.92,"endTime":1218.49,"body":"is possible and what is not, for"},{"speaker":"Aaron Moncur","startTime":1218.49,"endTime":1222.0900000000001,"body":"example, injection molding"},{"speaker":"Aaron Moncur","startTime":1218.49,"endTime":1222.0900000000001,"body":"versus CNC machining, things"},{"speaker":"Aaron Moncur","startTime":1222.0900000000001,"endTime":1222.72,"body":"like that."},{"speaker":"Lisa Lloyd","startTime":1223.23,"endTime":1225.54,"body":"When it was relevant"},{"speaker":"Lisa Lloyd","startTime":1223.23,"endTime":1225.54,"body":"and necessary, it was always"},{"speaker":"Lisa Lloyd","startTime":1225.54,"endTime":1228.27,"body":"helpful for me to understand the"},{"speaker":"Lisa Lloyd","startTime":1225.54,"endTime":1228.27,"body":"process and because I've done"},{"speaker":"Lisa Lloyd","startTime":1228.27,"endTime":1231.3300000000002,"body":"this so many times and worked"},{"speaker":"Lisa Lloyd","startTime":1228.27,"endTime":1231.3300000000002,"body":"with so many inventors that I've"},{"speaker":"Lisa Lloyd","startTime":1231.3300000000002,"endTime":1235.71,"body":"had the privilege of learning"},{"speaker":"Lisa Lloyd","startTime":1231.3300000000002,"endTime":1235.71,"body":"from, yeah, I do have enough"},{"speaker":"Lisa Lloyd","startTime":1235.71,"endTime":1238.65,"body":"that it makes it easier for me"},{"speaker":"Lisa Lloyd","startTime":1235.71,"endTime":1238.65,"body":"to very quickly qualify good"},{"speaker":"Lisa Lloyd","startTime":1238.65,"endTime":1241.1100000000001,"body":"ideas and bad ideas, right,"},{"speaker":"Lisa Lloyd","startTime":1238.65,"endTime":1241.1100000000001,"body":"because I can think through what"},{"speaker":"Lisa Lloyd","startTime":1241.1100000000001,"endTime":1245.46,"body":"that's going to take. Yeah, but"},{"speaker":"Lisa Lloyd","startTime":1241.1100000000001,"endTime":1245.46,"body":"In the beginning, it was a trial"},{"speaker":"Lisa Lloyd","startTime":1245.46,"endTime":1249.24,"body":"by fire learning, you know, and"},{"speaker":"Lisa Lloyd","startTime":1245.46,"endTime":1249.24,"body":"so I have learned each step of"},{"speaker":"Lisa Lloyd","startTime":1249.24,"endTime":1251.55,"body":"the way from each product, the"},{"speaker":"Lisa Lloyd","startTime":1249.24,"endTime":1251.55,"body":"very first one was injection"},{"speaker":"Lisa Lloyd","startTime":1251.55,"endTime":1255.5700000000002,"body":"molded only because what I had"},{"speaker":"Lisa Lloyd","startTime":1251.55,"endTime":1255.5700000000002,"body":"in my head was and so the French"},{"speaker":"Lisa Lloyd","startTime":1255.5700000000002,"endTime":1258.6000000000001,"body":"twist or for your audience who"},{"speaker":"Lisa Lloyd","startTime":1255.5700000000002,"endTime":1258.6000000000001,"body":"might not know what that is,"},{"speaker":"Lisa Lloyd","startTime":1258.6000000000001,"endTime":1262.14,"body":"since it's a hair accessory,"},{"speaker":"Lisa Lloyd","startTime":1258.6000000000001,"endTime":1262.14,"body":"it's a clip that was kind of"},{"speaker":"Lisa Lloyd","startTime":1262.14,"endTime":1264.81,"body":"like a banana clip it closed up"},{"speaker":"Lisa Lloyd","startTime":1262.14,"endTime":1264.81,"body":"on your hair vertically with"},{"speaker":"Lisa Lloyd","startTime":1264.8400000000001,"endTime":1268.89,"body":"with teeth on teeth to help grab"},{"speaker":"Lisa Lloyd","startTime":1264.8400000000001,"endTime":1268.89,"body":"it as long slim thing. And when"},{"speaker":"Lisa Lloyd","startTime":1268.89,"endTime":1271.2,"body":"it closed up, you rolled it up,"},{"speaker":"Lisa Lloyd","startTime":1268.89,"endTime":1271.2,"body":"and you put two pins in and you"},{"speaker":"Lisa Lloyd","startTime":1271.2,"endTime":1275.76,"body":"had a fresh twist in your hair."},{"speaker":"Lisa Lloyd","startTime":1271.2,"endTime":1275.76,"body":"My idea originally was I used a"},{"speaker":"Lisa Lloyd","startTime":1275.76,"endTime":1279.3300000000002,"body":"hanger to make a wire you and"},{"speaker":"Lisa Lloyd","startTime":1275.76,"endTime":1279.3300000000002,"body":"then put the foam from the top"},{"speaker":"Lisa Lloyd","startTime":1279.3300000000002,"endTime":1281.94,"body":"of the hanger that comes back"},{"speaker":"Lisa Lloyd","startTime":1279.3300000000002,"endTime":1281.94,"body":"from the dry cleaner. I put that"},{"speaker":"Lisa Lloyd","startTime":1281.94,"endTime":1285.5700000000002,"body":"around the wire so that that"},{"speaker":"Lisa Lloyd","startTime":1281.94,"endTime":1285.5700000000002,"body":"foam would grip the stray hairs."},{"speaker":"Lisa Lloyd","startTime":1285.5700000000002,"endTime":1288.21,"body":"So you put drop your hair in"},{"speaker":"Lisa Lloyd","startTime":1285.5700000000002,"endTime":1288.21,"body":"that you unroll it up and you"},{"speaker":"Lisa Lloyd","startTime":1288.21,"endTime":1291.24,"body":"had the French Twist and find a"},{"speaker":"Lisa Lloyd","startTime":1288.21,"endTime":1291.24,"body":"manufacturer didn't know what"},{"speaker":"Lisa Lloyd","startTime":1291.24,"endTime":1294.69,"body":"that was called This was before"},{"speaker":"Lisa Lloyd","startTime":1291.24,"endTime":1294.69,"body":"Google. And so I couldn't"},{"speaker":"Lisa Lloyd","startTime":1294.69,"endTime":1297.78,"body":"exactly even do the research. i"},{"speaker":"Lisa Lloyd","startTime":1294.69,"endTime":1297.78,"body":"The only thing I found in the"},{"speaker":"Lisa Lloyd","startTime":1297.78,"endTime":1301.2,"body":"yellow pages were injection"},{"speaker":"Lisa Lloyd","startTime":1297.78,"endTime":1301.2,"body":"molders. So we ended up changing"},{"speaker":"Lisa Lloyd","startTime":1301.2,"endTime":1304.44,"body":"the way we made the product to"},{"speaker":"Lisa Lloyd","startTime":1301.2,"endTime":1304.44,"body":"accommodate manufacturing"},{"speaker":"Lisa Lloyd","startTime":1304.44,"endTime":1309.39,"body":"processes. And nowadays, had I"},{"speaker":"Lisa Lloyd","startTime":1304.44,"endTime":1309.39,"body":"been able to do it another way"},{"speaker":"Lisa Lloyd","startTime":1309.39,"endTime":1311.52,"body":"it would have probably looked"},{"speaker":"Lisa Lloyd","startTime":1309.39,"endTime":1311.52,"body":"very different because I know"},{"speaker":"Lisa Lloyd","startTime":1311.6100000000001,"endTime":1312.78,"body":"more than I did, then."},{"speaker":"Aaron Moncur","startTime":1313.14,"endTime":1317.25,"body":"Yeah, yeah. I love"},{"speaker":"Aaron Moncur","startTime":1313.14,"endTime":1317.25,"body":"how inexpensively you were able"},{"speaker":"Aaron Moncur","startTime":1317.25,"endTime":1321.18,"body":"to prototype that first product."},{"speaker":"Aaron Moncur","startTime":1317.25,"endTime":1321.18,"body":"I was speaking just now about"},{"speaker":"Aaron Moncur","startTime":1321.18,"endTime":1324.72,"body":"how I know what the engineers"},{"speaker":"Aaron Moncur","startTime":1321.18,"endTime":1324.72,"body":"process is. And maybe it's it"},{"speaker":"Aaron Moncur","startTime":1324.72,"endTime":1327.3600000000001,"body":"differs a little bit from the"},{"speaker":"Aaron Moncur","startTime":1324.72,"endTime":1327.3600000000001,"body":"inventors process. And that's a"},{"speaker":"Aaron Moncur","startTime":1327.3600000000001,"endTime":1330.9,"body":"perfect illustration. I can tell"},{"speaker":"Aaron Moncur","startTime":1327.3600000000001,"endTime":1330.9,"body":"you right now that my team of"},{"speaker":"Aaron Moncur","startTime":1330.9,"endTime":1334.29,"body":"engineers, if we gave them that"},{"speaker":"Aaron Moncur","startTime":1330.9,"endTime":1334.29,"body":"idea, the first thing would be"},{"speaker":"Aaron Moncur","startTime":1334.3200000000002,"endTime":1337.1100000000001,"body":"let's let's put it together in"},{"speaker":"Aaron Moncur","startTime":1334.3200000000002,"endTime":1337.1100000000001,"body":"CAD and 3d prints and"},{"speaker":"Aaron Moncur","startTime":1337.1100000000001,"endTime":1340.53,"body":"prototypes, which is a great,"},{"speaker":"Aaron Moncur","startTime":1337.1100000000001,"endTime":1340.53,"body":"great way. But here you took a"},{"speaker":"Aaron Moncur","startTime":1340.53,"endTime":1344.1000000000001,"body":"coat hanger and some foam and"},{"speaker":"Aaron Moncur","startTime":1340.53,"endTime":1344.1000000000001,"body":"validated the idea. You know"},{"speaker":"Aaron Moncur","startTime":1344.1000000000001,"endTime":1346.74,"body":"what we would have spent five"},{"speaker":"Aaron Moncur","startTime":1344.1000000000001,"endTime":1346.74,"body":"grand and you did it like an"},{"speaker":"Aaron Moncur","startTime":1346.74,"endTime":1349.41,"body":"afternoon with you know, $2"},{"speaker":"Aaron Moncur","startTime":1346.74,"endTime":1349.41,"body":"worth of material."},{"speaker":"Lisa Lloyd","startTime":1349.53,"endTime":1352.71,"body":"I did Aaron It's"},{"speaker":"Lisa Lloyd","startTime":1349.53,"endTime":1352.71,"body":"fine. I have others I did one"},{"speaker":"Lisa Lloyd","startTime":1352.71,"endTime":1356.16,"body":"the very first proof of concept"},{"speaker":"Lisa Lloyd","startTime":1352.71,"endTime":1356.16,"body":"was a toilet paper roll. And it"},{"speaker":"Lisa Lloyd","startTime":1356.16,"endTime":1360.18,"body":"was a hair accessory. I have"},{"speaker":"Lisa Lloyd","startTime":1356.16,"endTime":1360.18,"body":"another one that two of them"},{"speaker":"Lisa Lloyd","startTime":1360.18,"endTime":1363.72,"body":"actually that I cut up soda"},{"speaker":"Lisa Lloyd","startTime":1360.18,"endTime":1363.72,"body":"bottles. And because that I"},{"speaker":"Lisa Lloyd","startTime":1363.72,"endTime":1366.8400000000001,"body":"didn't know what it was I now"},{"speaker":"Lisa Lloyd","startTime":1363.72,"endTime":1366.8400000000001,"body":"know it's PE TG but at the time"},{"speaker":"Lisa Lloyd","startTime":1366.8400000000001,"endTime":1370.23,"body":"when I was still figuring this"},{"speaker":"Lisa Lloyd","startTime":1366.8400000000001,"endTime":1370.23,"body":"stuff out, dropped it in hot"},{"speaker":"Lisa Lloyd","startTime":1370.23,"endTime":1374.43,"body":"water and use salad tongs to"},{"speaker":"Lisa Lloyd","startTime":1370.23,"endTime":1374.43,"body":"shape it. And I had a burette"},{"speaker":"Lisa Lloyd","startTime":1374.46,"endTime":1377.73,"body":"that did exactly what I needed."},{"speaker":"Lisa Lloyd","startTime":1374.46,"endTime":1377.73,"body":"It was ugly as shit if I can say"},{"speaker":"Lisa Lloyd","startTime":1377.73,"endTime":1380.88,"body":"that. But it was you know, it"},{"speaker":"Lisa Lloyd","startTime":1377.73,"endTime":1380.88,"body":"got the job done. And it's"},{"speaker":"Lisa Lloyd","startTime":1380.88,"endTime":1383.88,"body":"actually today it is the number"},{"speaker":"Lisa Lloyd","startTime":1380.88,"endTime":1383.88,"body":"one best selling hair accessory"},{"speaker":"Lisa Lloyd","startTime":1383.88,"endTime":1387.42,"body":"of all time for Helen of Troy"},{"speaker":"Lisa Lloyd","startTime":1383.88,"endTime":1387.42,"body":"which has it under the Vidal"},{"speaker":"Lisa Lloyd","startTime":1387.42,"endTime":1389.46,"body":"Sassoon and Revlon brands. And I"},{"speaker":"Lisa Lloyd","startTime":1387.42,"endTime":1389.46,"body":"did that"},{"speaker":"Aaron Moncur","startTime":1390.5700000000002,"endTime":1394.23,"body":"incredible. That"},{"speaker":"Aaron Moncur","startTime":1390.5700000000002,"endTime":1394.23,"body":"makes me want to create some"},{"speaker":"Aaron Moncur","startTime":1394.23,"endTime":1396.8700000000001,"body":"kind of challenge for my team"},{"speaker":"Aaron Moncur","startTime":1394.23,"endTime":1396.8700000000001,"body":"give them nothing but like"},{"speaker":"Aaron Moncur","startTime":1396.9,"endTime":1400.3200000000002,"body":"garbage, basically. And so can"},{"speaker":"Aaron Moncur","startTime":1396.9,"endTime":1400.3200000000002,"body":"you come up with you know how"},{"speaker":"Aaron Moncur","startTime":1400.3200000000002,"endTime":1401.13,"body":"exactly"},{"speaker":"Lisa Lloyd","startTime":1401.19,"endTime":1402.6000000000001,"body":"team experiment?"},{"speaker":"Lisa Lloyd","startTime":1401.19,"endTime":1402.6000000000001,"body":"Yeah,"},{"speaker":"Aaron Moncur","startTime":1402.63,"endTime":1404.88,"body":"that's exactly"},{"speaker":"Aaron Moncur","startTime":1402.63,"endTime":1404.88,"body":"right. Exactly right."},{"speaker":"Lisa Lloyd","startTime":1405.27,"endTime":1407.55,"body":"box on the table and"},{"speaker":"Lisa Lloyd","startTime":1405.27,"endTime":1407.55,"body":"say you have to make something"},{"speaker":"Lisa Lloyd","startTime":1407.55,"endTime":1408.5700000000002,"body":"from this."},{"speaker":"Aaron Moncur","startTime":1408.6000000000001,"endTime":1411.66,"body":"Exactly. Yeah. I"},{"speaker":"Aaron Moncur","startTime":1408.6000000000001,"endTime":1411.66,"body":"love that idea. I'm gonna do"},{"speaker":"Aaron Moncur","startTime":1411.66,"endTime":1416.52,"body":"that. Okay. Let's see. Let me"},{"speaker":"Aaron Moncur","startTime":1411.66,"endTime":1416.52,"body":"take just a very short break"},{"speaker":"Aaron Moncur","startTime":1416.52,"endTime":1420.69,"body":"here and share with the"},{"speaker":"Aaron Moncur","startTime":1416.52,"endTime":1420.69,"body":"listeners that Team pipeline.us"},{"speaker":"Aaron Moncur","startTime":1420.72,"endTime":1424.65,"body":"is where you can learn more"},{"speaker":"Aaron Moncur","startTime":1420.72,"endTime":1424.65,"body":"about how we help medical device"},{"speaker":"Aaron Moncur","startTime":1424.65,"endTime":1428.46,"body":"and other product engineering or"},{"speaker":"Aaron Moncur","startTime":1424.65,"endTime":1428.46,"body":"manufacturing teams develop"},{"speaker":"Aaron Moncur","startTime":1428.46,"endTime":1432.0,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":1428.46,"endTime":1432.0,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":1432.03,"endTime":1435.24,"body":"to characterize, inspect,"},{"speaker":"Aaron Moncur","startTime":1432.03,"endTime":1435.24,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":1435.24,"endTime":1438.81,"body":"perform verification testing on"},{"speaker":"Aaron Moncur","startTime":1435.24,"endTime":1438.81,"body":"your devices. We're speaking"},{"speaker":"Aaron Moncur","startTime":1438.81,"endTime":1443.79,"body":"with Lisa Lloyd today, inventor"},{"speaker":"Aaron Moncur","startTime":1438.81,"endTime":1443.79,"body":"extraordinaire. Now, Lisa, you"},{"speaker":"Aaron Moncur","startTime":1443.8200000000002,"endTime":1448.26,"body":"you. You bootstrapped your your"},{"speaker":"Aaron Moncur","startTime":1443.8200000000002,"endTime":1448.26,"body":"your first product, right, we"},{"speaker":"Aaron Moncur","startTime":1448.3200000000002,"endTime":1452.4,"body":"talked about that. And I"},{"speaker":"Aaron Moncur","startTime":1448.3200000000002,"endTime":1452.4,"body":"listened to an interview that"},{"speaker":"Aaron Moncur","startTime":1452.4,"endTime":1458.6100000000001,"body":"you had done some some time ago."},{"speaker":"Aaron Moncur","startTime":1452.4,"endTime":1458.6100000000001,"body":"And the interviewer asked about"},{"speaker":"Aaron Moncur","startTime":1458.6100000000001,"endTime":1462.93,"body":"the I can't remember the context"},{"speaker":"Aaron Moncur","startTime":1458.6100000000001,"endTime":1462.93,"body":"Exactly. But he asked about how"},{"speaker":"Aaron Moncur","startTime":1462.93,"endTime":1465.48,"body":"much you spent on future"},{"speaker":"Aaron Moncur","startTime":1462.93,"endTime":1465.48,"body":"products. And you said something"},{"speaker":"Aaron Moncur","startTime":1465.48,"endTime":1468.63,"body":"to the effect of well, I"},{"speaker":"Aaron Moncur","startTime":1465.48,"endTime":1468.63,"body":"realized that if I didn't have"},{"speaker":"Aaron Moncur","startTime":1468.63,"endTime":1472.3500000000001,"body":"to spend much money on this"},{"speaker":"Aaron Moncur","startTime":1468.63,"endTime":1472.3500000000001,"body":"first product. And even though I"},{"speaker":"Aaron Moncur","startTime":1472.3500000000001,"endTime":1475.68,"body":"was successful with it, and I"},{"speaker":"Aaron Moncur","startTime":1472.3500000000001,"endTime":1475.68,"body":"had cash for future projects,"},{"speaker":"Aaron Moncur","startTime":1475.8600000000001,"endTime":1479.28,"body":"why why would I spend a bunch of"},{"speaker":"Aaron Moncur","startTime":1475.8600000000001,"endTime":1479.28,"body":"money other future projects if I"},{"speaker":"Aaron Moncur","startTime":1479.28,"endTime":1482.22,"body":"was able to do the first one so"},{"speaker":"Aaron Moncur","startTime":1479.28,"endTime":1482.22,"body":"so inexpensively? Can you tell"},{"speaker":"Aaron Moncur","startTime":1482.22,"endTime":1485.4,"body":"me a little bit more about that"},{"speaker":"Aaron Moncur","startTime":1482.22,"endTime":1485.4,"body":"mindset and how that went for"},{"speaker":"Lisa Lloyd","startTime":1485.4,"endTime":1488.0700000000002,"body":"you? Yeah, sure. I"},{"speaker":"Lisa Lloyd","startTime":1485.4,"endTime":1488.0700000000002,"body":"think that was on the big idea"},{"speaker":"Lisa Lloyd","startTime":1488.0700000000002,"endTime":1489.0,"body":"with Donny Deutsch."},{"speaker":"Aaron Moncur","startTime":1489.3,"endTime":1490.65,"body":"Okay, that sounds"},{"speaker":"Aaron Moncur","startTime":1489.3,"endTime":1490.65,"body":"right. Yeah,"},{"speaker":"Lisa Lloyd","startTime":1490.8590000000002,"endTime":1498.059,"body":"um, business is all"},{"speaker":"Lisa Lloyd","startTime":1490.8590000000002,"endTime":1498.059,"body":"about ROI. I mean, it's just as"},{"speaker":"Lisa Lloyd","startTime":1498.059,"endTime":1502.319,"body":"simple as that. And if you don't"},{"speaker":"Lisa Lloyd","startTime":1498.059,"endTime":1502.319,"body":"have a high enough return on"},{"speaker":"Lisa Lloyd","startTime":1502.319,"endTime":1506.999,"body":"your investment, then you're in"},{"speaker":"Lisa Lloyd","startTime":1502.319,"endTime":1506.999,"body":"the wrong business. And for me,"},{"speaker":"Lisa Lloyd","startTime":1510.539,"endTime":1515.669,"body":"I have even even before TC pads"},{"speaker":"Lisa Lloyd","startTime":1510.539,"endTime":1515.669,"body":"before the mass epic failure, I"},{"speaker":"Lisa Lloyd","startTime":1515.669,"endTime":1520.8590000000002,"body":"had 100% success. And even with"},{"speaker":"Lisa Lloyd","startTime":1515.669,"endTime":1520.8590000000002,"body":"that success, I knew that there"},{"speaker":"Lisa Lloyd","startTime":1520.8590000000002,"endTime":1523.169,"body":"were going to be unknown"},{"speaker":"Lisa Lloyd","startTime":1520.8590000000002,"endTime":1523.169,"body":"unknowns because I had learned"},{"speaker":"Lisa Lloyd","startTime":1523.169,"endTime":1525.479,"body":"from each one of them that"},{"speaker":"Lisa Lloyd","startTime":1523.169,"endTime":1525.479,"body":"something always comes up that"},{"speaker":"Lisa Lloyd","startTime":1525.479,"endTime":1528.509,"body":"you didn't know plan or"},{"speaker":"Lisa Lloyd","startTime":1525.479,"endTime":1528.509,"body":"anticipate. And if you have"},{"speaker":"Lisa Lloyd","startTime":1528.509,"endTime":1530.909,"body":"spent your money just because"},{"speaker":"Lisa Lloyd","startTime":1528.509,"endTime":1530.909,"body":"you had it, you spent it on"},{"speaker":"Lisa Lloyd","startTime":1531.3590000000002,"endTime":1535.439,"body":"engineering, for example, big"},{"speaker":"Lisa Lloyd","startTime":1531.3590000000002,"endTime":1535.439,"body":"timing, you know, like you spent"},{"speaker":"Lisa Lloyd","startTime":1535.6490000000001,"endTime":1539.1290000000001,"body":"$100,000 Getting a prototype on"},{"speaker":"Lisa Lloyd","startTime":1535.6490000000001,"endTime":1539.1290000000001,"body":"something that doesn't fly"},{"speaker":"Lisa Lloyd","startTime":1539.1290000000001,"endTime":1541.529,"body":"sensor that has to change three"},{"speaker":"Lisa Lloyd","startTime":1539.1290000000001,"endTime":1541.529,"body":"more times and you run out of"},{"speaker":"Lisa Lloyd","startTime":1541.529,"endTime":1545.429,"body":"money before you can even do the"},{"speaker":"Lisa Lloyd","startTime":1541.529,"endTime":1545.429,"body":"iterations. You're out of"},{"speaker":"Lisa Lloyd","startTime":1545.429,"endTime":1549.269,"body":"business before you're in it. So"},{"speaker":"Lisa Lloyd","startTime":1545.429,"endTime":1549.269,"body":"you need money for those rainy"},{"speaker":"Lisa Lloyd","startTime":1549.269,"endTime":1552.689,"body":"days, those when those unknown"},{"speaker":"Lisa Lloyd","startTime":1549.269,"endTime":1552.689,"body":"unknowns come up. So anything"},{"speaker":"Lisa Lloyd","startTime":1552.689,"endTime":1557.8790000000001,"body":"you can do yourself, you should"},{"speaker":"Lisa Lloyd","startTime":1552.689,"endTime":1557.8790000000001,"body":"just make sense. And unless you"},{"speaker":"Lisa Lloyd","startTime":1557.8790000000001,"endTime":1562.799,"body":"have some sort of guarantee that"},{"speaker":"Lisa Lloyd","startTime":1557.8790000000001,"endTime":1562.799,"body":"this is what you're going to get"},{"speaker":"Lisa Lloyd","startTime":1562.799,"endTime":1565.979,"body":"at this date, this much money,"},{"speaker":"Lisa Lloyd","startTime":1562.799,"endTime":1565.979,"body":"now you have a budget, and you"},{"speaker":"Lisa Lloyd","startTime":1565.979,"endTime":1568.6190000000001,"body":"can plan accordingly. That would"},{"speaker":"Lisa Lloyd","startTime":1565.979,"endTime":1568.6190000000001,"body":"be smart business. And you're"},{"speaker":"Lisa Lloyd","startTime":1568.6190000000001,"endTime":1570.3890000000001,"body":"going to get the return on your"},{"speaker":"Lisa Lloyd","startTime":1568.6190000000001,"endTime":1570.3890000000001,"body":"investment because you have the"},{"speaker":"Lisa Lloyd","startTime":1570.3890000000001,"endTime":1573.059,"body":"budget based on what you know,"},{"speaker":"Lisa Lloyd","startTime":1570.3890000000001,"endTime":1573.059,"body":"you're going to get later. But"},{"speaker":"Lisa Lloyd","startTime":1573.059,"endTime":1575.339,"body":"if there's no guarantee that"},{"speaker":"Lisa Lloyd","startTime":1573.059,"endTime":1575.339,"body":"you're going to make money on"},{"speaker":"Lisa Lloyd","startTime":1575.339,"endTime":1577.919,"body":"your invention, whether you"},{"speaker":"Lisa Lloyd","startTime":1575.339,"endTime":1577.919,"body":"decide to make it and venture"},{"speaker":"Lisa Lloyd","startTime":1577.919,"endTime":1582.029,"body":"off to like to sell it yourself"},{"speaker":"Lisa Lloyd","startTime":1577.919,"endTime":1582.029,"body":"or license it, then you should"},{"speaker":"Lisa Lloyd","startTime":1582.029,"endTime":1585.029,"body":"probably do everything you can"},{"speaker":"Lisa Lloyd","startTime":1582.029,"endTime":1585.029,"body":"to save as much because it's a"},{"speaker":"Lisa Lloyd","startTime":1585.029,"endTime":1588.3890000000001,"body":"risky enough business to begin"},{"speaker":"Lisa Lloyd","startTime":1585.029,"endTime":1588.3890000000001,"body":"with. And you don't want to run"},{"speaker":"Lisa Lloyd","startTime":1588.3890000000001,"endTime":1591.509,"body":"out of money. Should you need it"},{"speaker":"Lisa Lloyd","startTime":1588.3890000000001,"endTime":1591.509,"body":"somewhere in the process."},{"speaker":"Aaron Moncur","startTime":1592.079,"endTime":1594.569,"body":"Yeah, I love that."},{"speaker":"Aaron Moncur","startTime":1592.079,"endTime":1594.569,"body":"I just finished reading Jim"},{"speaker":"Aaron Moncur","startTime":1594.569,"endTime":1598.529,"body":"Collins book Good to Great for"},{"speaker":"Aaron Moncur","startTime":1594.569,"endTime":1598.529,"body":"the great, second or third time."},{"speaker":"Aaron Moncur","startTime":1598.529,"endTime":1601.589,"body":"Yeah, it's, you know, I've read"},{"speaker":"Aaron Moncur","startTime":1598.529,"endTime":1601.589,"body":"it before. And I read it again"},{"speaker":"Aaron Moncur","startTime":1601.589,"endTime":1604.709,"body":"recently. And it was it was like"},{"speaker":"Aaron Moncur","startTime":1601.589,"endTime":1604.709,"body":"blowing my mind. I don't know"},{"speaker":"Aaron Moncur","startTime":1604.709,"endTime":1607.049,"body":"how I missed all this stuff the"},{"speaker":"Aaron Moncur","startTime":1604.709,"endTime":1607.049,"body":"first time around. But one of"},{"speaker":"Aaron Moncur","startTime":1607.049,"endTime":1610.709,"body":"the things he talked about was"},{"speaker":"Aaron Moncur","startTime":1607.049,"endTime":1610.709,"body":"how these success companies in"},{"speaker":"Aaron Moncur","startTime":1610.739,"endTime":1614.579,"body":"in contrast against the"},{"speaker":"Aaron Moncur","startTime":1610.739,"endTime":1614.579,"body":"comparison companies that didn't"},{"speaker":"Aaron Moncur","startTime":1614.6090000000002,"endTime":1616.8890000000001,"body":"turn out to be such great"},{"speaker":"Aaron Moncur","startTime":1614.6090000000002,"endTime":1616.8890000000001,"body":"successes. One of the"},{"speaker":"Aaron Moncur","startTime":1616.8890000000001,"endTime":1619.829,"body":"differentiators in"},{"speaker":"Aaron Moncur","startTime":1616.8890000000001,"endTime":1619.829,"body":"differentiating factors was that"},{"speaker":"Aaron Moncur","startTime":1620.009,"endTime":1625.019,"body":"they kept so much more cash on"},{"speaker":"Aaron Moncur","startTime":1620.009,"endTime":1625.019,"body":"hand than the comparison"},{"speaker":"Aaron Moncur","startTime":1625.019,"endTime":1627.779,"body":"companies. And it was for"},{"speaker":"Aaron Moncur","startTime":1625.019,"endTime":1627.779,"body":"exactly the reason that you've"},{"speaker":"Aaron Moncur","startTime":1627.779,"endTime":1630.689,"body":"mentioned a couple times now the"},{"speaker":"Aaron Moncur","startTime":1627.779,"endTime":1630.689,"body":"unknown unknowns, right? You"},{"speaker":"Aaron Moncur","startTime":1630.689,"endTime":1633.959,"body":"just don't know what's going to"},{"speaker":"Aaron Moncur","startTime":1630.689,"endTime":1633.959,"body":"come up. And these success"},{"speaker":"Aaron Moncur","startTime":1633.959,"endTime":1637.799,"body":"companies, they were much better"},{"speaker":"Aaron Moncur","startTime":1633.959,"endTime":1637.799,"body":"prepared with cash on hand."},{"speaker":"Lisa Lloyd","startTime":1638.489,"endTime":1641.159,"body":"Even even though"},{"speaker":"Lisa Lloyd","startTime":1638.489,"endTime":1641.159,"body":"they were as smart as they were,"},{"speaker":"Lisa Lloyd","startTime":1641.339,"endTime":1644.669,"body":"they still knew that there were"},{"speaker":"Lisa Lloyd","startTime":1641.339,"endTime":1644.669,"body":"unknown unknowns. And they it's"},{"speaker":"Lisa Lloyd","startTime":1644.669,"endTime":1646.319,"body":"really a it's your rainy day"},{"speaker":"Lisa Lloyd","startTime":1644.669,"endTime":1646.319,"body":"fund. You"},{"speaker":"Aaron Moncur","startTime":1646.319,"endTime":1649.3790000000001,"body":"need it. Yeah,"},{"speaker":"Aaron Moncur","startTime":1646.319,"endTime":1649.3790000000001,"body":"right, exactly. Well,"},{"speaker":"Lisa Lloyd","startTime":1649.739,"endTime":1652.049,"body":"if it turns out, you"},{"speaker":"Lisa Lloyd","startTime":1649.739,"endTime":1652.049,"body":"don't need it, that just means"},{"speaker":"Lisa Lloyd","startTime":1652.049,"endTime":1654.749,"body":"more a higher return on your"},{"speaker":"Lisa Lloyd","startTime":1652.049,"endTime":1654.749,"body":"investment. That's right. Either"},{"speaker":"Lisa Lloyd","startTime":1654.749,"endTime":1658.1090000000002,"body":"way, don't spend. You spend"},{"speaker":"Lisa Lloyd","startTime":1654.749,"endTime":1658.1090000000002,"body":"smartly. I'm not suggesting you"},{"speaker":"Lisa Lloyd","startTime":1658.1090000000002,"endTime":1661.529,"body":"don't spend money. But make sure"},{"speaker":"Lisa Lloyd","startTime":1658.1090000000002,"endTime":1661.529,"body":"there's a time to do it in a"},{"speaker":"Lisa Lloyd","startTime":1661.529,"endTime":1663.689,"body":"time not to and you need to"},{"speaker":"Lisa Lloyd","startTime":1661.529,"endTime":1663.689,"body":"understand when that is."},{"speaker":"Aaron Moncur","startTime":1663.8990000000001,"endTime":1665.579,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":1663.8990000000001,"endTime":1665.579,"body":"that's the challenge"},{"speaker":"Aaron Moncur","startTime":1665.6090000000002,"endTime":1671.519,"body":"understanding when Yeah. This"},{"speaker":"Aaron Moncur","startTime":1665.6090000000002,"endTime":1671.519,"body":"next question is, I don't know"},{"speaker":"Aaron Moncur","startTime":1671.519,"endTime":1675.989,"body":"where this is gonna go. But I, I"},{"speaker":"Aaron Moncur","startTime":1671.519,"endTime":1675.989,"body":"was thinking about my company"},{"speaker":"Aaron Moncur","startTime":1676.079,"endTime":1682.229,"body":"pipeline. And I can I can trace"},{"speaker":"Aaron Moncur","startTime":1676.079,"endTime":1682.229,"body":"this, the majority of the"},{"speaker":"Aaron Moncur","startTime":1682.229,"endTime":1685.589,"body":"success that we have had as a"},{"speaker":"Aaron Moncur","startTime":1682.229,"endTime":1685.589,"body":"company back to a single phone"},{"speaker":"Aaron Moncur","startTime":1685.589,"endTime":1690.329,"body":"call. And I wondered, Can you"},{"speaker":"Aaron Moncur","startTime":1685.589,"endTime":1690.329,"body":"trace your success back to it?"},{"speaker":"Aaron Moncur","startTime":1690.329,"endTime":1694.739,"body":"Was there like a single event"},{"speaker":"Aaron Moncur","startTime":1690.329,"endTime":1694.739,"body":"that occurred or a single idea"},{"speaker":"Aaron Moncur","startTime":1694.739,"endTime":1697.3790000000001,"body":"or a day, anything like that?"},{"speaker":"Aaron Moncur","startTime":1694.739,"endTime":1697.3790000000001,"body":"I'm just curious."},{"speaker":"Lisa Lloyd","startTime":1697.8300000000002,"endTime":1704.13,"body":"No, it's definitely"},{"speaker":"Lisa Lloyd","startTime":1697.8300000000002,"endTime":1704.13,"body":"a series of beautiful things, or"},{"speaker":"Lisa Lloyd","startTime":1704.64,"endTime":1710.1000000000001,"body":"the perfect storm depending on"},{"speaker":"Lisa Lloyd","startTime":1704.64,"endTime":1710.1000000000001,"body":"which way it ends, right. In the"},{"speaker":"Lisa Lloyd","startTime":1710.1000000000001,"endTime":1713.31,"body":"beginning, it was being"},{"speaker":"Lisa Lloyd","startTime":1710.1000000000001,"endTime":1713.31,"body":"encouraged and supported by the"},{"speaker":"Lisa Lloyd","startTime":1713.31,"endTime":1716.7,"body":"people I love and who, you know,"},{"speaker":"Lisa Lloyd","startTime":1713.31,"endTime":1716.7,"body":"loved me and believed in me and"},{"speaker":"Lisa Lloyd","startTime":1717.03,"endTime":1723.18,"body":"stood by me when when it got"},{"speaker":"Lisa Lloyd","startTime":1717.03,"endTime":1723.18,"body":"tough or scary. It was the"},{"speaker":"Lisa Lloyd","startTime":1723.18,"endTime":1726.5700000000002,"body":"people who volunteered to help"},{"speaker":"Lisa Lloyd","startTime":1723.18,"endTime":1726.5700000000002,"body":"me like give me free advice, the"},{"speaker":"Lisa Lloyd","startTime":1726.5700000000002,"endTime":1728.94,"body":"attorney that I met with the"},{"speaker":"Lisa Lloyd","startTime":1726.5700000000002,"endTime":1728.94,"body":"first time and explained to me"},{"speaker":"Lisa Lloyd","startTime":1728.94,"endTime":1732.0,"body":"what patents were. There weren't"},{"speaker":"Lisa Lloyd","startTime":1728.94,"endTime":1732.0,"body":"there wasn't a lot available"},{"speaker":"Lisa Lloyd","startTime":1732.0,"endTime":1734.97,"body":"back then. For people like me,"},{"speaker":"Lisa Lloyd","startTime":1732.0,"endTime":1734.97,"body":"but even even the factory that I"},{"speaker":"Lisa Lloyd","startTime":1734.97,"endTime":1738.0,"body":"ended up partnering with to make"},{"speaker":"Lisa Lloyd","startTime":1734.97,"endTime":1738.0,"body":"them the French Twister the"},{"speaker":"Lisa Lloyd","startTime":1738.0,"endTime":1742.53,"body":"first time around. They"},{"speaker":"Lisa Lloyd","startTime":1738.0,"endTime":1742.53,"body":"partnered and took a risk on me."},{"speaker":"Lisa Lloyd","startTime":1742.56,"endTime":1743.67,"body":"And what year"},{"speaker":"Aaron Moncur","startTime":1743.67,"endTime":1745.92,"body":"was that? The"},{"speaker":"Aaron Moncur","startTime":1743.67,"endTime":1745.92,"body":"fridge Twister? I'm sorry. It"},{"speaker":"Aaron Moncur","startTime":1745.92,"endTime":1748.05,"body":"was the question. What year was"},{"speaker":"Aaron Moncur","startTime":1745.92,"endTime":1748.05,"body":"that?"},{"speaker":"Lisa Lloyd","startTime":1748.3790000000001,"endTime":1750.839,"body":"I was that would be"},{"speaker":"Lisa Lloyd","startTime":1748.3790000000001,"endTime":1750.839,"body":"30 years ago."},{"speaker":"Aaron Moncur","startTime":1751.319,"endTime":1753.569,"body":"Yeah, there was"},{"speaker":"Aaron Moncur","startTime":1751.319,"endTime":1753.569,"body":"not a whole lot of information"},{"speaker":"Aaron Moncur","startTime":1753.569,"endTime":1755.8790000000001,"body":"around back then. Yeah, okay."},{"speaker":"Lisa Lloyd","startTime":1756.39,"endTime":1760.77,"body":"So i i Then also"},{"speaker":"Lisa Lloyd","startTime":1756.39,"endTime":1760.77,"body":"partnered with a production"},{"speaker":"Lisa Lloyd","startTime":1760.77,"endTime":1763.3500000000001,"body":"company that did the local"},{"speaker":"Lisa Lloyd","startTime":1760.77,"endTime":1763.3500000000001,"body":"commercial for me so that I"},{"speaker":"Lisa Lloyd","startTime":1763.3500000000001,"endTime":1766.2,"body":"could put it on cable and"},{"speaker":"Lisa Lloyd","startTime":1763.3500000000001,"endTime":1766.2,"body":"advertise a direct response"},{"speaker":"Lisa Lloyd","startTime":1766.2,"endTime":1769.26,"body":"campaign. So it had the one 800"},{"speaker":"Lisa Lloyd","startTime":1766.2,"endTime":1769.26,"body":"Number. I remember the jingle"},{"speaker":"Lisa Lloyd","startTime":1769.26,"endTime":1772.38,"body":"the French Twister, elegance"},{"speaker":"Lisa Lloyd","startTime":1769.26,"endTime":1772.38,"body":"meet easy."},{"speaker":"Aaron Moncur","startTime":1774.75,"endTime":1776.5800000000002,"body":"But a great"},{"speaker":"Aaron Moncur","startTime":1774.75,"endTime":1776.5800000000002,"body":"memory. But they"},{"speaker":"Lisa Lloyd","startTime":1777.3600000000001,"endTime":1779.6100000000001,"body":"they were super"},{"speaker":"Lisa Lloyd","startTime":1777.3600000000001,"endTime":1779.6100000000001,"body":"helpful. Like it's just people"},{"speaker":"Lisa Lloyd","startTime":1779.6100000000001,"endTime":1781.71,"body":"believing in me and supporting"},{"speaker":"Lisa Lloyd","startTime":1779.6100000000001,"endTime":1781.71,"body":"me I could not have done it"},{"speaker":"Lisa Lloyd","startTime":1781.71,"endTime":1784.92,"body":"alone would not have happened if"},{"speaker":"Lisa Lloyd","startTime":1781.71,"endTime":1784.92,"body":"people didn't stand by me now."},{"speaker":"Lisa Lloyd","startTime":1785.52,"endTime":1788.13,"body":"What I'll give myself credit for"},{"speaker":"Lisa Lloyd","startTime":1785.52,"endTime":1788.13,"body":"is the reason they believed in"},{"speaker":"Lisa Lloyd","startTime":1788.13,"endTime":1791.13,"body":"me is because I showed up with a"},{"speaker":"Lisa Lloyd","startTime":1788.13,"endTime":1791.13,"body":"solid plan, a good working"},{"speaker":"Lisa Lloyd","startTime":1791.13,"endTime":1793.44,"body":"knowledge of what my goals were"},{"speaker":"Lisa Lloyd","startTime":1791.13,"endTime":1793.44,"body":"and how I was going to get"},{"speaker":"Lisa Lloyd","startTime":1793.44,"endTime":1796.92,"body":"there. And they could see my"},{"speaker":"Lisa Lloyd","startTime":1793.44,"endTime":1796.92,"body":"drive and determination and"},{"speaker":"Lisa Lloyd","startTime":1796.92,"endTime":1799.3200000000002,"body":"passion and all of that which"},{"speaker":"Lisa Lloyd","startTime":1796.92,"endTime":1799.3200000000002,"body":"obviously you have to believe in"},{"speaker":"Lisa Lloyd","startTime":1799.3200000000002,"endTime":1801.8700000000001,"body":"the entrepreneur not just the"},{"speaker":"Lisa Lloyd","startTime":1799.3200000000002,"endTime":1801.8700000000001,"body":"business plan. So when you put"},{"speaker":"Lisa Lloyd","startTime":1801.8700000000001,"endTime":1805.68,"body":"all that together that was for"},{"speaker":"Lisa Lloyd","startTime":1801.8700000000001,"endTime":1805.68,"body":"me, what got me over the hump."},{"speaker":"Aaron Moncur","startTime":1806.52,"endTime":1808.8300000000002,"body":"How do you think"},{"speaker":"Aaron Moncur","startTime":1806.52,"endTime":1808.8300000000002,"body":"you found all of these right"},{"speaker":"Aaron Moncur","startTime":1808.8300000000002,"endTime":1811.29,"body":"people? You know, you had all"},{"speaker":"Aaron Moncur","startTime":1808.8300000000002,"endTime":1811.29,"body":"these people who blessed your"},{"speaker":"Aaron Moncur","startTime":1811.29,"endTime":1815.04,"body":"life and believed in you and"},{"speaker":"Aaron Moncur","startTime":1811.29,"endTime":1815.04,"body":"helped you succeed? Did you just"},{"speaker":"Aaron Moncur","startTime":1815.0700000000002,"endTime":1817.14,"body":"get lucky and stumble across the"},{"speaker":"Aaron Moncur","startTime":1815.0700000000002,"endTime":1817.14,"body":"right people?"},{"speaker":"Lisa Lloyd","startTime":1818.069,"endTime":1826.049,"body":"No, I was rabid"},{"speaker":"Lisa Lloyd","startTime":1818.069,"endTime":1826.049,"body":"about finding them. No, nothing"},{"speaker":"Lisa Lloyd","startTime":1826.049,"endTime":1828.959,"body":"fell into my lap. There's"},{"speaker":"Lisa Lloyd","startTime":1826.049,"endTime":1828.959,"body":"nothing that I have that came"},{"speaker":"Lisa Lloyd","startTime":1828.989,"endTime":1833.3990000000001,"body":"easy or without any effort on my"},{"speaker":"Lisa Lloyd","startTime":1828.989,"endTime":1833.3990000000001,"body":"part. And seriously, the biggest"},{"speaker":"Lisa Lloyd","startTime":1833.3990000000001,"endTime":1835.979,"body":"things came with the most"},{"speaker":"Lisa Lloyd","startTime":1833.3990000000001,"endTime":1835.979,"body":"serious effort. In fact, the"},{"speaker":"Lisa Lloyd","startTime":1835.979,"endTime":1839.279,"body":"first product actually hired an"},{"speaker":"Lisa Lloyd","startTime":1835.979,"endTime":1839.279,"body":"engineer for was a co2 powered"},{"speaker":"Lisa Lloyd","startTime":1839.279,"endTime":1843.419,"body":"airbrush. And I know there's no"},{"speaker":"Lisa Lloyd","startTime":1839.279,"endTime":1843.419,"body":"video for this. I'd show it to"},{"speaker":"Lisa Lloyd","startTime":1843.419,"endTime":1848.489,"body":"you but In the airbrush took a"},{"speaker":"Lisa Lloyd","startTime":1843.419,"endTime":1848.489,"body":"small co2 cartridge and its"},{"speaker":"Lisa Lloyd","startTime":1848.489,"endTime":1851.8790000000001,"body":"which regulated it down from, I"},{"speaker":"Lisa Lloyd","startTime":1848.489,"endTime":1851.8790000000001,"body":"think about 3600 psi to about"},{"speaker":"Lisa Lloyd","startTime":1851.8790000000001,"endTime":1856.739,"body":"12. And that regulator was what"},{"speaker":"Lisa Lloyd","startTime":1851.8790000000001,"endTime":1856.739,"body":"I had to have professional help"},{"speaker":"Lisa Lloyd","startTime":1856.739,"endTime":1860.669,"body":"with. And so at first I used a"},{"speaker":"Lisa Lloyd","startTime":1856.739,"endTime":1860.669,"body":"garage mechanic guy, you know,"},{"speaker":"Lisa Lloyd","startTime":1860.669,"endTime":1864.299,"body":"garage engineer, sort of"},{"speaker":"Lisa Lloyd","startTime":1860.669,"endTime":1864.299,"body":"situation, he wasn't educated in"},{"speaker":"Lisa Lloyd","startTime":1864.299,"endTime":1868.199,"body":"it, but he was really good at"},{"speaker":"Lisa Lloyd","startTime":1864.299,"endTime":1868.199,"body":"solving problems. And then once"},{"speaker":"Lisa Lloyd","startTime":1868.199,"endTime":1872.759,"body":"we got a functional, semi"},{"speaker":"Lisa Lloyd","startTime":1868.199,"endTime":1872.759,"body":"functional working model, I was"},{"speaker":"Lisa Lloyd","startTime":1872.759,"endTime":1877.049,"body":"able to license it that to a"},{"speaker":"Lisa Lloyd","startTime":1872.759,"endTime":1877.049,"body":"company that already owned and"},{"speaker":"Lisa Lloyd","startTime":1877.049,"endTime":1879.569,"body":"patented a regulator but had"},{"speaker":"Lisa Lloyd","startTime":1877.049,"endTime":1879.569,"body":"never done anything with it,"},{"speaker":"Lisa Lloyd","startTime":1879.569,"endTime":1882.059,"body":"because they were in the"},{"speaker":"Lisa Lloyd","startTime":1879.569,"endTime":1882.059,"body":"business of blowing up air"},{"speaker":"Lisa Lloyd","startTime":1882.059,"endTime":1884.579,"body":"tires, not spray painting. So"},{"speaker":"Lisa Lloyd","startTime":1882.059,"endTime":1884.579,"body":"they didn't know they didn't"},{"speaker":"Lisa Lloyd","startTime":1884.579,"endTime":1887.519,"body":"need a regulator, they needed"},{"speaker":"Lisa Lloyd","startTime":1884.579,"endTime":1887.519,"body":"just the one shot, that was all"},{"speaker":"Lisa Lloyd","startTime":1887.519,"endTime":1889.799,"body":"their tech, but they had this"},{"speaker":"Lisa Lloyd","startTime":1887.519,"endTime":1889.799,"body":"thing just sitting there. So we"},{"speaker":"Lisa Lloyd","startTime":1889.799,"endTime":1895.169,"body":"ended up putting that together."},{"speaker":"Lisa Lloyd","startTime":1889.799,"endTime":1895.169,"body":"And then, in fact, they didn't"},{"speaker":"Lisa Lloyd","startTime":1895.169,"endTime":1898.199,"body":"have the sales and distribution."},{"speaker":"Lisa Lloyd","startTime":1895.169,"endTime":1898.199,"body":"So now I've got a company that's"},{"speaker":"Lisa Lloyd","startTime":1898.199,"endTime":1900.6290000000001,"body":"going to finish the engineering"},{"speaker":"Lisa Lloyd","startTime":1898.199,"endTime":1900.6290000000001,"body":"for free because I've licensed"},{"speaker":"Lisa Lloyd","startTime":1900.6290000000001,"endTime":1903.479,"body":"it to them. But they have no"},{"speaker":"Lisa Lloyd","startTime":1900.6290000000001,"endTime":1903.479,"body":"sales and distribution and in"},{"speaker":"Lisa Lloyd","startTime":1903.479,"endTime":1907.319,"body":"the channel that I need, which"},{"speaker":"Lisa Lloyd","startTime":1903.479,"endTime":1907.319,"body":"is beauty, and cosmetics. So I"},{"speaker":"Lisa Lloyd","startTime":1907.319,"endTime":1909.809,"body":"went to a trade show with my"},{"speaker":"Lisa Lloyd","startTime":1907.319,"endTime":1909.809,"body":"working model. And they had done"},{"speaker":"Lisa Lloyd","startTime":1909.809,"endTime":1912.239,"body":"some beautiful illustrations of"},{"speaker":"Lisa Lloyd","startTime":1909.809,"endTime":1912.239,"body":"what it could look like"},{"speaker":"Lisa Lloyd","startTime":1912.239,"endTime":1917.0990000000002,"body":"finished. And I pitched a trade"},{"speaker":"Lisa Lloyd","startTime":1912.239,"endTime":1917.0990000000002,"body":"show to the VP of Sales for"},{"speaker":"Lisa Lloyd","startTime":1917.0990000000002,"endTime":1921.059,"body":"Helen of Troy. And they their"},{"speaker":"Lisa Lloyd","startTime":1917.0990000000002,"endTime":1921.059,"body":"first purchase order was $1.2"},{"speaker":"Lisa Lloyd","startTime":1921.059,"endTime":1926.039,"body":"million, based on just my proof"},{"speaker":"Lisa Lloyd","startTime":1921.059,"endTime":1926.039,"body":"of concept, all of the drawings,"},{"speaker":"Lisa Lloyd","startTime":1926.0990000000002,"endTime":1928.739,"body":"but knowing that the company who"},{"speaker":"Lisa Lloyd","startTime":1926.0990000000002,"endTime":1928.739,"body":"developed the engineer that was"},{"speaker":"Lisa Lloyd","startTime":1928.739,"endTime":1932.549,"body":"going to make this actually do a"},{"speaker":"Lisa Lloyd","startTime":1928.739,"endTime":1932.549,"body":"good job. They had the"},{"speaker":"Lisa Lloyd","startTime":1932.549,"endTime":1934.679,"body":"credibility in the domain"},{"speaker":"Lisa Lloyd","startTime":1932.549,"endTime":1934.679,"body":"expertise, because they'd been"},{"speaker":"Lisa Lloyd","startTime":1934.679,"endTime":1939.929,"body":"selling co2 products for 20"},{"speaker":"Lisa Lloyd","startTime":1934.679,"endTime":1939.929,"body":"years. So I mean, it took"},{"speaker":"Lisa Lloyd","startTime":1940.019,"endTime":1941.8790000000001,"body":"creative thinking on my part."},{"speaker":"Aaron Moncur","startTime":1942.3300000000002,"endTime":1944.52,"body":"How useful were"},{"speaker":"Aaron Moncur","startTime":1942.3300000000002,"endTime":1944.52,"body":"trade shows for you."},{"speaker":"Lisa Lloyd","startTime":1945.45,"endTime":1948.81,"body":"Oh, I love trade"},{"speaker":"Lisa Lloyd","startTime":1945.45,"endTime":1948.81,"body":"shows. I absolutely love them. I"},{"speaker":"Lisa Lloyd","startTime":1948.81,"endTime":1952.38,"body":"mean, it's, it's like, instead"},{"speaker":"Lisa Lloyd","startTime":1948.81,"endTime":1952.38,"body":"of getting on a plane and flying"},{"speaker":"Lisa Lloyd","startTime":1952.41,"endTime":1955.26,"body":"out and hoping for a meeting"},{"speaker":"Lisa Lloyd","startTime":1952.41,"endTime":1955.26,"body":"with every single company, I can"},{"speaker":"Lisa Lloyd","startTime":1955.26,"endTime":1959.43,"body":"literally just walk up and down"},{"speaker":"Lisa Lloyd","startTime":1955.26,"endTime":1959.43,"body":"the floors and talk to decision"},{"speaker":"Lisa Lloyd","startTime":1959.43,"endTime":1962.73,"body":"makers at trade shows all under"},{"speaker":"Lisa Lloyd","startTime":1959.43,"endTime":1962.73,"body":"one roof with one trip."},{"speaker":"Aaron Moncur","startTime":1963.39,"endTime":1966.21,"body":"And would you"},{"speaker":"Aaron Moncur","startTime":1963.39,"endTime":1966.21,"body":"typically have your own booth"},{"speaker":"Aaron Moncur","startTime":1966.21,"endTime":1969.3,"body":"there where you an exhibitor or"},{"speaker":"Aaron Moncur","startTime":1966.21,"endTime":1969.3,"body":"attendee, and you would just"},{"speaker":"Aaron Moncur","startTime":1969.3,"endTime":1969.6000000000001,"body":"walk,"},{"speaker":"Lisa Lloyd","startTime":1969.63,"endTime":1974.19,"body":"walk the licensing I"},{"speaker":"Lisa Lloyd","startTime":1969.63,"endTime":1974.19,"body":"just attend. If I, when I was"},{"speaker":"Lisa Lloyd","startTime":1974.19,"endTime":1977.0700000000002,"body":"selling TC pets, for example,"},{"speaker":"Lisa Lloyd","startTime":1974.19,"endTime":1977.0700000000002,"body":"the product on Shark Tank, I"},{"speaker":"Lisa Lloyd","startTime":1977.0700000000002,"endTime":1980.6100000000001,"body":"always had a booth because we"},{"speaker":"Lisa Lloyd","startTime":1977.0700000000002,"endTime":1980.6100000000001,"body":"were selling to retailers. But"},{"speaker":"Lisa Lloyd","startTime":1980.64,"endTime":1982.92,"body":"and those were the people I"},{"speaker":"Lisa Lloyd","startTime":1980.64,"endTime":1982.92,"body":"wanted to talk to. But if I want"},{"speaker":"Lisa Lloyd","startTime":1982.92,"endTime":1986.1000000000001,"body":"to talk to the companies having"},{"speaker":"Lisa Lloyd","startTime":1982.92,"endTime":1986.1000000000001,"body":"a booth is making it, it makes"},{"speaker":"Lisa Lloyd","startTime":1986.1000000000001,"endTime":1988.89,"body":"it harder, because I have to"},{"speaker":"Lisa Lloyd","startTime":1986.1000000000001,"endTime":1988.89,"body":"depend on them coming to me, I'd"},{"speaker":"Lisa Lloyd","startTime":1988.89,"endTime":1991.23,"body":"rather just walk up and down the"},{"speaker":"Lisa Lloyd","startTime":1988.89,"endTime":1991.23,"body":"aisles, walk right up to the"},{"speaker":"Lisa Lloyd","startTime":1991.23,"endTime":1994.8,"body":"booth and introduce myself and"},{"speaker":"Lisa Lloyd","startTime":1991.23,"endTime":1994.8,"body":"ask them if they have ever or"},{"speaker":"Lisa Lloyd","startTime":1994.8,"endTime":1998.3400000000001,"body":"would they ever consider"},{"speaker":"Lisa Lloyd","startTime":1994.8,"endTime":1998.3400000000001,"body":"licensing and outside from an"},{"speaker":"Lisa Lloyd","startTime":1998.3400000000001,"endTime":2002.18,"body":"outside product developer? And"},{"speaker":"Lisa Lloyd","startTime":1998.3400000000001,"endTime":2002.18,"body":"if they say, sure we haven't,"},{"speaker":"Lisa Lloyd","startTime":2002.18,"endTime":2005.24,"body":"but we'd be open to it or yes,"},{"speaker":"Lisa Lloyd","startTime":2002.18,"endTime":2005.24,"body":"they do. Then I say great. You"},{"speaker":"Lisa Lloyd","startTime":2005.24,"endTime":2007.04,"body":"know, I've got a few products"},{"speaker":"Lisa Lloyd","startTime":2005.24,"endTime":2007.04,"body":"here. Do you have five minutes"},{"speaker":"Lisa Lloyd","startTime":2007.28,"endTime":2009.3200000000002,"body":"for them? Take a quick look. And"},{"speaker":"Lisa Lloyd","startTime":2007.28,"endTime":2009.3200000000002,"body":"then we can follow up after the"},{"speaker":"Lisa Lloyd","startTime":2009.3200000000002,"endTime":2012.77,"body":"show if if it makes sense. Yeah."},{"speaker":"Lisa Lloyd","startTime":2009.3200000000002,"endTime":2012.77,"body":"And then they say yeah. Oh,"},{"speaker":"Aaron Moncur","startTime":2012.89,"endTime":2019.6100000000001,"body":"that's great. Oh,"},{"speaker":"Aaron Moncur","startTime":2012.89,"endTime":2019.6100000000001,"body":"great. Okay. What is one of the"},{"speaker":"Aaron Moncur","startTime":2019.6100000000001,"endTime":2024.8300000000002,"body":"worst and best pieces of advice"},{"speaker":"Aaron Moncur","startTime":2019.6100000000001,"endTime":2024.8300000000002,"body":"relating to product development"},{"speaker":"Aaron Moncur","startTime":2024.8300000000002,"endTime":2031.97,"body":"that you've ever received? I"},{"speaker":"Aaron Moncur","startTime":2024.8300000000002,"endTime":2031.97,"body":"don't get a lot of advice. You"},{"speaker":"Aaron Moncur","startTime":2031.97,"endTime":2033.1100000000001,"body":"give more than you get."},{"speaker":"Lisa Lloyd","startTime":2033.38,"endTime":2035.45,"body":"You know, like I"},{"speaker":"Lisa Lloyd","startTime":2033.38,"endTime":2035.45,"body":"said, I didn't have anybody. I"},{"speaker":"Lisa Lloyd","startTime":2035.45,"endTime":2041.96,"body":"had to figure it all out on my"},{"speaker":"Lisa Lloyd","startTime":2035.45,"endTime":2041.96,"body":"own trial by fire. You know, I"},{"speaker":"Lisa Lloyd","startTime":2041.96,"endTime":2045.2,"body":"get business advice now, because"},{"speaker":"Lisa Lloyd","startTime":2041.96,"endTime":2045.2,"body":"I am the quintessential"},{"speaker":"Lisa Lloyd","startTime":2045.23,"endTime":2048.17,"body":"solopreneur, who needs a lot of"},{"speaker":"Lisa Lloyd","startTime":2045.23,"endTime":2048.17,"body":"business advice, but not"},{"speaker":"Lisa Lloyd","startTime":2048.17,"endTime":2049.37,"body":"invention advice."},{"speaker":"Aaron Moncur","startTime":2049.879,"endTime":2052.519,"body":"Well, let's let's"},{"speaker":"Aaron Moncur","startTime":2049.879,"endTime":2052.519,"body":"go there, then what's one piece"},{"speaker":"Aaron Moncur","startTime":2052.519,"endTime":2054.229,"body":"of the best and worst business"},{"speaker":"Aaron Moncur","startTime":2052.519,"endTime":2054.229,"body":"advice?"},{"speaker":"Lisa Lloyd","startTime":2054.35,"endTime":2056.81,"body":"Well, in actually in"},{"speaker":"Lisa Lloyd","startTime":2054.35,"endTime":2056.81,"body":"thinking about that, what it did"},{"speaker":"Lisa Lloyd","startTime":2056.81,"endTime":2060.32,"body":"remind me of one piece of"},{"speaker":"Lisa Lloyd","startTime":2056.81,"endTime":2060.32,"body":"advice. So my mentor Now Richard"},{"speaker":"Lisa Lloyd","startTime":2060.32,"endTime":2063.5,"body":"has now who owns innovate to"},{"speaker":"Lisa Lloyd","startTime":2060.32,"endTime":2063.5,"body":"grow experts. They're a boutique"},{"speaker":"Lisa Lloyd","startTime":2063.5,"endTime":2069.56,"body":"firm. I'm one of several people"},{"speaker":"Lisa Lloyd","startTime":2063.5,"endTime":2069.56,"body":"on the team that helps front end"},{"speaker":"Lisa Lloyd","startTime":2069.56,"endTime":2074.84,"body":"innovation teams at large"},{"speaker":"Lisa Lloyd","startTime":2069.56,"endTime":2074.84,"body":"organizations ideate. And"},{"speaker":"Lisa Lloyd","startTime":2076.13,"endTime":2079.25,"body":"Richard has, Richard has been"},{"speaker":"Lisa Lloyd","startTime":2076.13,"endTime":2079.25,"body":"very helpful for me and in"},{"speaker":"Lisa Lloyd","startTime":2079.25,"endTime":2082.97,"body":"helping to articulate better"},{"speaker":"Lisa Lloyd","startTime":2079.25,"endTime":2082.97,"body":"what it was that made me"},{"speaker":"Lisa Lloyd","startTime":2082.97,"endTime":2086.36,"body":"successful. Like I said earlier,"},{"speaker":"Lisa Lloyd","startTime":2082.97,"endTime":2086.36,"body":"that was always hard for me. And"},{"speaker":"Lisa Lloyd","startTime":2086.36,"endTime":2088.61,"body":"after working with these"},{"speaker":"Lisa Lloyd","startTime":2086.36,"endTime":2088.61,"body":"companies and learning more"},{"speaker":"Lisa Lloyd","startTime":2088.61,"endTime":2091.52,"body":"about the more traditional best"},{"speaker":"Lisa Lloyd","startTime":2088.61,"endTime":2091.52,"body":"practices that happen inside"},{"speaker":"Lisa Lloyd","startTime":2091.52,"endTime":2096.23,"body":"large organization, innovation"},{"speaker":"Lisa Lloyd","startTime":2091.52,"endTime":2096.23,"body":"teams, I was able to translate"},{"speaker":"Lisa Lloyd","startTime":2096.26,"endTime":2099.29,"body":"it because I could see what they"},{"speaker":"Lisa Lloyd","startTime":2096.26,"endTime":2099.29,"body":"were doing was going to be"},{"speaker":"Lisa Lloyd","startTime":2099.29,"endTime":2102.92,"body":"successful and why it worked."},{"speaker":"Lisa Lloyd","startTime":2099.29,"endTime":2102.92,"body":"And I could see how I did those"},{"speaker":"Lisa Lloyd","startTime":2102.92,"endTime":2106.52,"body":"things I just didn't know that's"},{"speaker":"Lisa Lloyd","startTime":2102.92,"endTime":2106.52,"body":"what it was called. Yeah. So"},{"speaker":"Lisa Lloyd","startTime":2106.67,"endTime":2112.67,"body":"whether it's talking about using"},{"speaker":"Lisa Lloyd","startTime":2106.67,"endTime":2112.67,"body":"the value pyramid to use, design"},{"speaker":"Lisa Lloyd","startTime":2112.67,"endTime":2119.15,"body":"thinking and empathetic"},{"speaker":"Lisa Lloyd","startTime":2112.67,"endTime":2119.15,"body":"innovation, to create solutions"},{"speaker":"Lisa Lloyd","startTime":2119.15,"endTime":2122.15,"body":"that are dramatically better"},{"speaker":"Lisa Lloyd","startTime":2119.15,"endTime":2122.15,"body":"than the competition. That would"},{"speaker":"Lisa Lloyd","startTime":2122.15,"endTime":2125.93,"body":"be advice that I learned from"},{"speaker":"Lisa Lloyd","startTime":2122.15,"endTime":2125.93,"body":"him just to observe and all the"},{"speaker":"Lisa Lloyd","startTime":2125.93,"endTime":2128.33,"body":"different types of best"},{"speaker":"Lisa Lloyd","startTime":2125.93,"endTime":2128.33,"body":"practices that were out there"},{"speaker":"Lisa Lloyd","startTime":2128.33,"endTime":2132.8,"body":"already and hundreds of books"},{"speaker":"Lisa Lloyd","startTime":2128.33,"endTime":2132.8,"body":"that I've never found until him"},{"speaker":"Lisa Lloyd","startTime":2133.61,"endTime":2137.48,"body":"to help me formulate my"},{"speaker":"Lisa Lloyd","startTime":2133.61,"endTime":2137.48,"body":"processes in a way that isn't"},{"speaker":"Lisa Lloyd","startTime":2137.48,"endTime":2141.53,"body":"just based on my own experience."},{"speaker":"Lisa Lloyd","startTime":2137.48,"endTime":2141.53,"body":"But what large organizations do"},{"speaker":"Lisa Lloyd","startTime":2141.53,"endTime":2142.73,"body":"to be successful as well."},{"speaker":"Aaron Moncur","startTime":2143.39,"endTime":2145.37,"body":"What do What are a"},{"speaker":"Aaron Moncur","startTime":2143.39,"endTime":2145.37,"body":"couple of the best books that"},{"speaker":"Aaron Moncur","startTime":2145.37,"endTime":2146.57,"body":"you've read on the subject?"},{"speaker":"Lisa Lloyd","startTime":2146.93,"endTime":2151.79,"body":"Clayton Christensen"},{"speaker":"Lisa Lloyd","startTime":2146.93,"endTime":2151.79,"body":"is one of my favorites. His last"},{"speaker":"Lisa Lloyd","startTime":2151.79,"endTime":2155.9900000000002,"body":"book before he passed away last"},{"speaker":"Lisa Lloyd","startTime":2151.79,"endTime":2155.9900000000002,"body":"year was competing against luck."},{"speaker":"Lisa Lloyd","startTime":2156.02,"endTime":2158.96,"body":"That's one of my all time"},{"speaker":"Lisa Lloyd","startTime":2156.02,"endTime":2158.96,"body":"favorites. But he was the author"},{"speaker":"Lisa Lloyd","startTime":2158.96,"endTime":2161.6,"body":"of disruptive innovation. He's"},{"speaker":"Lisa Lloyd","startTime":2158.96,"endTime":2161.6,"body":"the one who coined the phrase."},{"speaker":"Lisa Lloyd","startTime":2162.14,"endTime":2168.41,"body":"So any of his books are, I would"},{"speaker":"Lisa Lloyd","startTime":2162.14,"endTime":2168.41,"body":"highly recommend Doug Hall who"},{"speaker":"Lisa Lloyd","startTime":2168.77,"endTime":2176.57,"body":"started, Eureka ranch now has a"},{"speaker":"Lisa Lloyd","startTime":2168.77,"endTime":2176.57,"body":"program, if you go to Eureka"},{"speaker":"Lisa Lloyd","startTime":2176.57,"endTime":2183.35,"body":"Ranch, his website that is"},{"speaker":"Lisa Lloyd","startTime":2176.57,"endTime":2183.35,"body":"engineering. What does he call"},{"speaker":"Lisa Lloyd","startTime":2183.35,"endTime":2186.08,"body":"it? Engineering Innovation, I"},{"speaker":"Lisa Lloyd","startTime":2183.35,"endTime":2186.08,"body":"think is what it's actually"},{"speaker":"Lisa Lloyd","startTime":2186.08,"endTime":2189.86,"body":"called. And he sells the"},{"speaker":"Lisa Lloyd","startTime":2186.08,"endTime":2189.86,"body":"curricula to Ivy League schools."},{"speaker":"Lisa Lloyd","startTime":2189.86,"endTime":2194.48,"body":"And he's working his way out to"},{"speaker":"Lisa Lloyd","startTime":2189.86,"endTime":2194.48,"body":"some of the other academia"},{"speaker":"Lisa Lloyd","startTime":2194.51,"endTime":2196.58,"body":"opportunities that are out there"},{"speaker":"Lisa Lloyd","startTime":2194.51,"endTime":2196.58,"body":"different schools and"},{"speaker":"Lisa Lloyd","startTime":2196.82,"endTime":2201.56,"body":"universities. Are you familiar"},{"speaker":"Lisa Lloyd","startTime":2196.82,"endTime":2201.56,"body":"with Doug? Ah, no, no, he has a"},{"speaker":"Lisa Lloyd","startTime":2201.56,"endTime":2204.59,"body":"book called Jump, start, here's"},{"speaker":"Lisa Lloyd","startTime":2201.56,"endTime":2204.59,"body":"one called jumpstart your"},{"speaker":"Lisa Lloyd","startTime":2204.59,"endTime":2208.64,"body":"business brain. Great book, I"},{"speaker":"Lisa Lloyd","startTime":2204.59,"endTime":2208.64,"body":"would recommend it highly."},{"speaker":"Aaron Moncur","startTime":2209.75,"endTime":2211.94,"body":"Great. I'm gonna"},{"speaker":"Aaron Moncur","startTime":2209.75,"endTime":2211.94,"body":"add these to the show notes."},{"speaker":"Lisa Lloyd","startTime":2211.9700000000003,"endTime":2214.2200000000003,"body":"And interestingly"},{"speaker":"Lisa Lloyd","startTime":2211.9700000000003,"endTime":2214.2200000000003,"body":"enough, Doug Hall and Richard"},{"speaker":"Lisa Lloyd","startTime":2214.2200000000003,"endTime":2218.63,"body":"hasn't my mentor. Both of them"},{"speaker":"Lisa Lloyd","startTime":2214.2200000000003,"endTime":2218.63,"body":"worked at Procter and Gamble,"},{"speaker":"Lisa Lloyd","startTime":2218.63,"endTime":2222.32,"body":"they were both VPS at Procter"},{"speaker":"Lisa Lloyd","startTime":2218.63,"endTime":2222.32,"body":"and Gamble at the same time and"},{"speaker":"Lisa Lloyd","startTime":2222.32,"endTime":2224.51,"body":"know each other. And that's how"},{"speaker":"Lisa Lloyd","startTime":2222.32,"endTime":2224.51,"body":"I'm familiar with that is"},{"speaker":"Lisa Lloyd","startTime":2224.51,"endTime":2225.56,"body":"through Richard."},{"speaker":"Aaron Moncur","startTime":2225.949,"endTime":2230.419,"body":"Okay. That you you"},{"speaker":"Aaron Moncur","startTime":2225.949,"endTime":2230.419,"body":"mentioned, helping large"},{"speaker":"Aaron Moncur","startTime":2230.419,"endTime":2234.2290000000003,"body":"organizations ideate. Can you"},{"speaker":"Aaron Moncur","startTime":2230.419,"endTime":2234.2290000000003,"body":"speak a little bit more about"},{"speaker":"Aaron Moncur","startTime":2234.2290000000003,"endTime":2237.739,"body":"that? What are some of the tools"},{"speaker":"Aaron Moncur","startTime":2234.2290000000003,"endTime":2237.739,"body":"that you share with these these"},{"speaker":"Aaron Moncur","startTime":2237.739,"endTime":2239.7490000000003,"body":"organizations to help them"},{"speaker":"Aaron Moncur","startTime":2237.739,"endTime":2239.7490000000003,"body":"ideate?"},{"speaker":"Lisa Lloyd","startTime":2239.93,"endTime":2244.64,"body":"Right, so it begins"},{"speaker":"Lisa Lloyd","startTime":2239.93,"endTime":2244.64,"body":"by helping for begins by getting"},{"speaker":"Lisa Lloyd","startTime":2244.64,"endTime":2247.16,"body":"the right butts in the seats."},{"speaker":"Lisa Lloyd","startTime":2244.64,"endTime":2247.16,"body":"Since you're talking about Good"},{"speaker":"Lisa Lloyd","startTime":2247.16,"endTime":2250.9700000000003,"body":"to Great, yep. Sounds familiar."},{"speaker":"Lisa Lloyd","startTime":2247.16,"endTime":2250.9700000000003,"body":"It's a collaboration. I"},{"speaker":"Lisa Lloyd","startTime":2250.9700000000003,"endTime":2253.2200000000003,"body":"mentioned earlier, how much I"},{"speaker":"Lisa Lloyd","startTime":2250.9700000000003,"endTime":2253.2200000000003,"body":"love to collaborate, clap, the"},{"speaker":"Lisa Lloyd","startTime":2253.2200000000003,"endTime":2256.28,"body":"best collaboration happens when"},{"speaker":"Lisa Lloyd","startTime":2253.2200000000003,"endTime":2256.28,"body":"you have diversity in the room."},{"speaker":"Lisa Lloyd","startTime":2256.64,"endTime":2260.18,"body":"And one of the biggest mistakes"},{"speaker":"Lisa Lloyd","startTime":2256.64,"endTime":2260.18,"body":"that large organizations make is"},{"speaker":"Lisa Lloyd","startTime":2260.18,"endTime":2263.0,"body":"with their just their"},{"speaker":"Lisa Lloyd","startTime":2260.18,"endTime":2263.0,"body":"infrastructure, the way it's set"},{"speaker":"Lisa Lloyd","startTime":2263.0,"endTime":2265.73,"body":"up, everyone's siloed. And they"},{"speaker":"Lisa Lloyd","startTime":2263.0,"endTime":2265.73,"body":"all have their unique jobs, and"},{"speaker":"Lisa Lloyd","startTime":2265.73,"endTime":2269.96,"body":"I get why a business needs that"},{"speaker":"Lisa Lloyd","startTime":2265.73,"endTime":2269.96,"body":"to function. But it has that"},{"speaker":"Lisa Lloyd","startTime":2269.9900000000002,"endTime":2276.92,"body":"part of it has to be disruptive,"},{"speaker":"Lisa Lloyd","startTime":2269.9900000000002,"endTime":2276.92,"body":"disrupted, to truly impact the"},{"speaker":"Lisa Lloyd","startTime":2276.92,"endTime":2279.65,"body":"innovation that's going to come"},{"speaker":"Lisa Lloyd","startTime":2276.92,"endTime":2279.65,"body":"out of that company, you can get"},{"speaker":"Lisa Lloyd","startTime":2279.65,"endTime":2283.2200000000003,"body":"incremental growth with the"},{"speaker":"Lisa Lloyd","startTime":2279.65,"endTime":2283.2200000000003,"body":"current systems in place, but"},{"speaker":"Lisa Lloyd","startTime":2283.2200000000003,"endTime":2286.91,"body":"you won't see truly dramatic"},{"speaker":"Lisa Lloyd","startTime":2283.2200000000003,"endTime":2286.91,"body":"growth with that type of"},{"speaker":"Lisa Lloyd","startTime":2287.0,"endTime":2290.36,"body":"structure, because you won't, if"},{"speaker":"Lisa Lloyd","startTime":2287.0,"endTime":2290.36,"body":"you leave it to engineering to"},{"speaker":"Lisa Lloyd","startTime":2290.36,"endTime":2295.07,"body":"come up with the ideas, then"},{"speaker":"Lisa Lloyd","startTime":2290.36,"endTime":2295.07,"body":"it's really hard to push through"},{"speaker":"Lisa Lloyd","startTime":2295.07,"endTime":2299.96,"body":"marketing and sales and etc. If"},{"speaker":"Lisa Lloyd","startTime":2295.07,"endTime":2299.96,"body":"marketing comes to engineering,"},{"speaker":"Lisa Lloyd","startTime":2299.96,"endTime":2304.61,"body":"they feel threatened by that."},{"speaker":"Lisa Lloyd","startTime":2299.96,"endTime":2304.61,"body":"And then you have times where"},{"speaker":"Lisa Lloyd","startTime":2304.61,"endTime":2309.89,"body":"there's certain projects where"},{"speaker":"Lisa Lloyd","startTime":2304.61,"endTime":2309.89,"body":"you need outside expertise,"},{"speaker":"Lisa Lloyd","startTime":2309.89,"endTime":2314.93,"body":"domain expertise. So one example"},{"speaker":"Lisa Lloyd","startTime":2309.89,"endTime":2314.93,"body":"that we use with at ITG E is,"},{"speaker":"Lisa Lloyd","startTime":2314.96,"endTime":2317.84,"body":"you know, an athlete is a case"},{"speaker":"Lisa Lloyd","startTime":2314.96,"endTime":2317.84,"body":"study that we have where we're"},{"speaker":"Lisa Lloyd","startTime":2317.84,"endTime":2322.25,"body":"Nestle, I think it was, yeah, it"},{"speaker":"Lisa Lloyd","startTime":2317.84,"endTime":2322.25,"body":"was Nestle invited us in and the"},{"speaker":"Lisa Lloyd","startTime":2322.25,"endTime":2326.63,"body":"challenge was around a frozen"},{"speaker":"Lisa Lloyd","startTime":2322.25,"endTime":2326.63,"body":"food product that needed to be"},{"speaker":"Lisa Lloyd","startTime":2327.2000000000003,"endTime":2331.16,"body":"improved cut the time you did"},{"speaker":"Lisa Lloyd","startTime":2327.2000000000003,"endTime":2331.16,"body":"cut in half and still deliver a"},{"speaker":"Lisa Lloyd","startTime":2331.16,"endTime":2335.9900000000002,"body":"good taste, right. And so we"},{"speaker":"Lisa Lloyd","startTime":2331.16,"endTime":2335.9900000000002,"body":"brought in someone who had"},{"speaker":"Lisa Lloyd","startTime":2335.9900000000002,"endTime":2340.31,"body":"recently written a paper that"},{"speaker":"Lisa Lloyd","startTime":2335.9900000000002,"endTime":2340.31,"body":"wasn't even published yet that"},{"speaker":"Lisa Lloyd","startTime":2340.34,"endTime":2346.52,"body":"had microwave technology, domain"},{"speaker":"Lisa Lloyd","startTime":2340.34,"endTime":2346.52,"body":"expertise, and contributed in a"},{"speaker":"Lisa Lloyd","startTime":2346.52,"endTime":2349.64,"body":"way that it was solved in the"},{"speaker":"Lisa Lloyd","startTime":2346.52,"endTime":2349.64,"body":"first half of the first day"},{"speaker":"Lisa Lloyd","startTime":2350.4500000000003,"endTime":2353.78,"body":"where they brought into other"},{"speaker":"Lisa Lloyd","startTime":2350.4500000000003,"endTime":2353.78,"body":"majors like McKinsey. I don't"},{"speaker":"Lisa Lloyd","startTime":2353.78,"endTime":2355.76,"body":"know who I won't, I won't say"},{"speaker":"Lisa Lloyd","startTime":2353.78,"endTime":2355.76,"body":"who it is, but I'm pretty sure"},{"speaker":"Lisa Lloyd","startTime":2355.76,"endTime":2357.56,"body":"it wasn't McKenzie. But you know"},{"speaker":"Lisa Lloyd","startTime":2355.76,"endTime":2357.56,"body":"what I mean, those types of"},{"speaker":"Lisa Lloyd","startTime":2357.56,"endTime":2363.41,"body":"firms had both failed. And we"},{"speaker":"Lisa Lloyd","startTime":2357.56,"endTime":2363.41,"body":"had a three day contract, and it"},{"speaker":"Lisa Lloyd","startTime":2363.41,"endTime":2366.26,"body":"was done by noon on the first"},{"speaker":"Lisa Lloyd","startTime":2363.41,"endTime":2366.26,"body":"day. Wow."},{"speaker":"Aaron Moncur","startTime":2365.69,"endTime":2365.9900000000002,"body":"That's amazing."},{"speaker":"Lisa Lloyd","startTime":2365.9900000000002,"endTime":2367.46,"body":"It's about getting"},{"speaker":"Lisa Lloyd","startTime":2365.9900000000002,"endTime":2367.46,"body":"the right people in there, for"},{"speaker":"Lisa Lloyd","startTime":2367.46,"endTime":2368.57,"body":"starters. And then there's, you"},{"speaker":"Lisa Lloyd","startTime":2367.46,"endTime":2368.57,"body":"know, the stimulus, you"},{"speaker":"Lisa Lloyd","startTime":2368.57,"endTime":2369.8,"body":"understand the different people"},{"speaker":"Lisa Lloyd","startTime":2368.57,"endTime":2369.8,"body":"that are in the room, you've got"},{"speaker":"Lisa Lloyd","startTime":2369.8,"endTime":2371.96,"body":"your left brains, and you've got"},{"speaker":"Lisa Lloyd","startTime":2369.8,"endTime":2371.96,"body":"your right brains and how to"},{"speaker":"Lisa Lloyd","startTime":2371.96,"endTime":2375.68,"body":"stimulate that discussion in a"},{"speaker":"Lisa Lloyd","startTime":2371.96,"endTime":2375.68,"body":"way that is effective at driving"},{"speaker":"Lisa Lloyd","startTime":2375.7400000000002,"endTime":2385.61,"body":"the best possible conversation"},{"speaker":"Lisa Lloyd","startTime":2375.7400000000002,"endTime":2385.61,"body":"and a safe environment."},{"speaker":"Lisa Lloyd","startTime":2386.48,"endTime":2389.09,"body":"Sometimes, in fact, one story"},{"speaker":"Lisa Lloyd","startTime":2386.48,"endTime":2389.09,"body":"Richard told me was when"},{"speaker":"Lisa Lloyd","startTime":2389.09,"endTime":2392.6,"body":"American Express wanted to"},{"speaker":"Lisa Lloyd","startTime":2389.09,"endTime":2392.6,"body":"create a new card, what"},{"speaker":"Lisa Lloyd","startTime":2392.6,"endTime":2396.26,"body":"ultimately came out of it was"},{"speaker":"Lisa Lloyd","startTime":2392.6,"endTime":2396.26,"body":"the black card. But they started"},{"speaker":"Lisa Lloyd","startTime":2396.26,"endTime":2399.11,"body":"right off by saying we were"},{"speaker":"Lisa Lloyd","startTime":2396.26,"endTime":2399.11,"body":"going to charge $20,000 a year"},{"speaker":"Lisa Lloyd","startTime":2399.11,"endTime":2403.01,"body":"for this card. And everybody in"},{"speaker":"Lisa Lloyd","startTime":2399.11,"endTime":2403.01,"body":"the room. No, no, no, no. And"},{"speaker":"Lisa Lloyd","startTime":2403.01,"endTime":2405.23,"body":"when they talked through it with"},{"speaker":"Lisa Lloyd","startTime":2403.01,"endTime":2405.23,"body":"the right people, and again,"},{"speaker":"Lisa Lloyd","startTime":2405.23,"endTime":2407.12,"body":"they had lawyers in the room,"},{"speaker":"Lisa Lloyd","startTime":2405.23,"endTime":2407.12,"body":"which normally how many times"},{"speaker":"Lisa Lloyd","startTime":2407.12,"endTime":2409.46,"body":"have you ever heard of bringing"},{"speaker":"Lisa Lloyd","startTime":2407.12,"endTime":2409.46,"body":"a lawyer into a room and"},{"speaker":"Lisa Lloyd","startTime":2409.46,"endTime":2410.63,"body":"innovation discussion?"},{"speaker":"Aaron Moncur","startTime":2410.87,"endTime":2411.8,"body":"Yeah, right."},{"speaker":"Lisa Lloyd","startTime":2412.19,"endTime":2416.3,"body":"But everybody who"},{"speaker":"Lisa Lloyd","startTime":2412.19,"endTime":2416.3,"body":"who's impacted by the decision"},{"speaker":"Lisa Lloyd","startTime":2416.3,"endTime":2420.05,"body":"on that innovation should be"},{"speaker":"Lisa Lloyd","startTime":2416.3,"endTime":2420.05,"body":"there to contribute in how it is"},{"speaker":"Lisa Lloyd","startTime":2420.05,"endTime":2420.7400000000002,"body":"developed."},{"speaker":"Aaron Moncur","startTime":2422.57,"endTime":2426.2000000000003,"body":"When you say"},{"speaker":"Aaron Moncur","startTime":2422.57,"endTime":2426.2000000000003,"body":"diversity, can you explain what"},{"speaker":"Aaron Moncur","startTime":2426.2000000000003,"endTime":2430.28,"body":"do you mean exactly? Are you"},{"speaker":"Aaron Moncur","startTime":2426.2000000000003,"endTime":2430.28,"body":"saying men and women people from"},{"speaker":"Aaron Moncur","startTime":2430.31,"endTime":2435.35,"body":"India, people from us or are you"},{"speaker":"Aaron Moncur","startTime":2430.31,"endTime":2435.35,"body":"talking more engineering, legal"},{"speaker":"Aaron Moncur","startTime":2435.35,"endTime":2438.35,"body":"finance, marketing? What do you"},{"speaker":"Aaron Moncur","startTime":2435.35,"endTime":2438.35,"body":"mean by diversity?"},{"speaker":"Lisa Lloyd","startTime":2438.77,"endTime":2441.77,"body":"Both and neither?"},{"speaker":"Lisa Lloyd","startTime":2438.77,"endTime":2441.77,"body":"What I'm talking about is the"},{"speaker":"Lisa Lloyd","startTime":2441.77,"endTime":2445.61,"body":"people that are most relevant to"},{"speaker":"Lisa Lloyd","startTime":2441.77,"endTime":2445.61,"body":"answering the question or"},{"speaker":"Lisa Lloyd","startTime":2445.61,"endTime":2449.15,"body":"solving the problem, the"},{"speaker":"Lisa Lloyd","startTime":2445.61,"endTime":2449.15,"body":"challenge that's on the table."},{"speaker":"Lisa Lloyd","startTime":2449.84,"endTime":2453.29,"body":"So who needs to be there to"},{"speaker":"Lisa Lloyd","startTime":2449.84,"endTime":2453.29,"body":"solve the challenge, if we as a"},{"speaker":"Lisa Lloyd","startTime":2453.29,"endTime":2456.53,"body":"large organization are making a"},{"speaker":"Lisa Lloyd","startTime":2453.29,"endTime":2456.53,"body":"decision that we, we've been"},{"speaker":"Lisa Lloyd","startTime":2456.53,"endTime":2462.26,"body":"given the task of 20% increase"},{"speaker":"Lisa Lloyd","startTime":2456.53,"endTime":2462.26,"body":"in our revenue directly derived"},{"speaker":"Lisa Lloyd","startTime":2462.26,"endTime":2465.65,"body":"from new product development,"},{"speaker":"Lisa Lloyd","startTime":2462.26,"endTime":2465.65,"body":"okay, that's come down from the"},{"speaker":"Lisa Lloyd","startTime":2465.65,"endTime":2469.9700000000003,"body":"top or from our constituent, you"},{"speaker":"Lisa Lloyd","startTime":2465.65,"endTime":2469.9700000000003,"body":"know, stakeholders, whatever. If"},{"speaker":"Lisa Lloyd","startTime":2469.9700000000003,"endTime":2474.11,"body":"it's that open, then we're going"},{"speaker":"Lisa Lloyd","startTime":2469.9700000000003,"endTime":2474.11,"body":"to probably talk to our"},{"speaker":"Lisa Lloyd","startTime":2474.11,"endTime":2477.65,"body":"customers first. And we're going"},{"speaker":"Lisa Lloyd","startTime":2474.11,"endTime":2477.65,"body":"to define where there are gaps"},{"speaker":"Lisa Lloyd","startTime":2477.65,"endTime":2481.13,"body":"in the market, and understanding"},{"speaker":"Lisa Lloyd","startTime":2477.65,"endTime":2481.13,"body":"what the problems are that are"},{"speaker":"Lisa Lloyd","startTime":2481.13,"endTime":2482.78,"body":"out there. And then we're gonna"},{"speaker":"Lisa Lloyd","startTime":2481.13,"endTime":2482.78,"body":"bring the problems back and"},{"speaker":"Lisa Lloyd","startTime":2482.78,"endTime":2484.9700000000003,"body":"decide who needs to be in the"},{"speaker":"Lisa Lloyd","startTime":2482.78,"endTime":2484.9700000000003,"body":"room to solve them. But it"},{"speaker":"Lisa Lloyd","startTime":2484.9700000000003,"endTime":2488.15,"body":"always starts with the challenge"},{"speaker":"Lisa Lloyd","startTime":2484.9700000000003,"endTime":2488.15,"body":"on the table, and who are the"},{"speaker":"Lisa Lloyd","startTime":2488.15,"endTime":2492.02,"body":"right people to help answer that"},{"speaker":"Lisa Lloyd","startTime":2488.15,"endTime":2492.02,"body":"challenge. And it's gonna be it"},{"speaker":"Lisa Lloyd","startTime":2492.02,"endTime":2494.87,"body":"might be all men, it might be"},{"speaker":"Lisa Lloyd","startTime":2492.02,"endTime":2494.87,"body":"all women, it depends on the"},{"speaker":"Lisa Lloyd","startTime":2494.87,"endTime":2496.88,"body":"product of the problem that"},{"speaker":"Lisa Lloyd","startTime":2494.87,"endTime":2496.88,"body":"you're trying to solve and who"},{"speaker":"Lisa Lloyd","startTime":2496.88,"endTime":2498.29,"body":"the best people are to help"},{"speaker":"Lisa Lloyd","startTime":2496.88,"endTime":2498.29,"body":"solve that."},{"speaker":"Aaron Moncur","startTime":2498.62,"endTime":2500.9,"body":"Yeah, okay. So"},{"speaker":"Aaron Moncur","startTime":2498.62,"endTime":2500.9,"body":"diversity doesn't always mean"},{"speaker":"Aaron Moncur","startTime":2500.9,"endTime":2503.63,"body":"the same thing. It's, it's"},{"speaker":"Aaron Moncur","startTime":2500.9,"endTime":2503.63,"body":"specific to the situation"},{"speaker":"Lisa Lloyd","startTime":2503.68,"endTime":2506.11,"body":"Always. And if you"},{"speaker":"Lisa Lloyd","startTime":2503.68,"endTime":2506.11,"body":"just have the engineers in there"},{"speaker":"Lisa Lloyd","startTime":2506.11,"endTime":2510.4900000000002,"body":"who are captive working for that"},{"speaker":"Lisa Lloyd","startTime":2506.11,"endTime":2510.4900000000002,"body":"company, and maybe don't even"},{"speaker":"Lisa Lloyd","startTime":2552.36,"endTime":2555.39,"body":"buy the products that they sell"},{"speaker":"Lisa Lloyd","startTime":2552.36,"endTime":2555.39,"body":"at that company, that's probably"},{"speaker":"Lisa Lloyd","startTime":2555.39,"endTime":2559.92,"body":"not going to be the best source"},{"speaker":"Lisa Lloyd","startTime":2555.39,"endTime":2559.92,"body":"of this information. Now, I"},{"speaker":"Lisa Lloyd","startTime":2559.92,"endTime":2564.15,"body":"would still want those people"},{"speaker":"Lisa Lloyd","startTime":2559.92,"endTime":2564.15,"body":"need to be clear those people,"},{"speaker":"Lisa Lloyd","startTime":2564.63,"endTime":2568.44,"body":"but I need them to collaborate"},{"speaker":"Lisa Lloyd","startTime":2564.63,"endTime":2568.44,"body":"with other people who also bring"},{"speaker":"Lisa Lloyd","startTime":2568.44,"endTime":2571.41,"body":"in the multi dimensional"},{"speaker":"Lisa Lloyd","startTime":2568.44,"endTime":2571.41,"body":"approach that 10x is your"},{"speaker":"Lisa Lloyd","startTime":2571.41,"endTime":2572.61,"body":"success in the long run?"},{"speaker":"Aaron Moncur","startTime":2573.1,"endTime":2576.52,"body":"I like that"},{"speaker":"Aaron Moncur","startTime":2573.1,"endTime":2576.52,"body":"answer. Okay, this this next"},{"speaker":"Aaron Moncur","startTime":2576.52,"endTime":2578.98,"body":"question is a little bit a"},{"speaker":"Aaron Moncur","startTime":2576.52,"endTime":2578.98,"body":"little bit different as well."},{"speaker":"Aaron Moncur","startTime":2578.98,"endTime":2581.38,"body":"But I found it to be a really"},{"speaker":"Aaron Moncur","startTime":2578.98,"endTime":2581.38,"body":"interesting one and getting to"},{"speaker":"Aaron Moncur","startTime":2581.38,"endTime":2585.61,"body":"know a person, what is the most"},{"speaker":"Aaron Moncur","startTime":2581.38,"endTime":2585.61,"body":"scared you've ever been? And"},{"speaker":"Aaron Moncur","startTime":2585.61,"endTime":2588.67,"body":"feel free to take that either"},{"speaker":"Aaron Moncur","startTime":2585.61,"endTime":2588.67,"body":"personally or professionally"},{"speaker":"Aaron Moncur","startTime":2588.67,"endTime":2592.42,"body":"your choice? So what is the most"},{"speaker":"Aaron Moncur","startTime":2588.67,"endTime":2592.42,"body":"scared you've ever been? And"},{"speaker":"Aaron Moncur","startTime":2592.42,"endTime":2595.09,"body":"what did you learn from that"},{"speaker":"Aaron Moncur","startTime":2592.42,"endTime":2595.09,"body":"situation?"},{"speaker":"Lisa Lloyd","startTime":2594.56,"endTime":2602.7799999999997,"body":"Wow, he got me in"},{"speaker":"Lisa Lloyd","startTime":2594.56,"endTime":2602.7799999999997,"body":"the heartstring there takes me"},{"speaker":"Lisa Lloyd","startTime":2602.7799999999997,"endTime":2607.91,"body":"back to TC Pat's, when I was"},{"speaker":"Lisa Lloyd","startTime":2602.7799999999997,"endTime":2607.91,"body":"gonna let my family and my"},{"speaker":"Lisa Lloyd","startTime":2607.91,"endTime":2613.2799999999997,"body":"investors down and was and my"},{"speaker":"Lisa Lloyd","startTime":2607.91,"endTime":2613.2799999999997,"body":"reputation would be different."},{"speaker":"Lisa Lloyd","startTime":2613.4,"endTime":2616.46,"body":"In my head, my reputation would"},{"speaker":"Lisa Lloyd","startTime":2613.4,"endTime":2616.46,"body":"be destroyed. It turns out it"},{"speaker":"Lisa Lloyd","startTime":2616.46,"endTime":2619.91,"body":"wasn't. But I had this whole"},{"speaker":"Lisa Lloyd","startTime":2616.46,"endTime":2619.91,"body":"story painted in my head that it"},{"speaker":"Lisa Lloyd","startTime":2619.91,"endTime":2624.5,"body":"was the end of the world. I had"},{"speaker":"Lisa Lloyd","startTime":2619.91,"endTime":2624.5,"body":"always succeeded, I'd never"},{"speaker":"Lisa Lloyd","startTime":2624.5,"endTime":2628.2799999999997,"body":"failed. So I had a very thin"},{"speaker":"Lisa Lloyd","startTime":2624.5,"endTime":2628.2799999999997,"body":"skin for to begin with. But I"},{"speaker":"Lisa Lloyd","startTime":2628.2799999999997,"endTime":2630.65,"body":"thought that the only reason"},{"speaker":"Lisa Lloyd","startTime":2628.2799999999997,"endTime":2630.65,"body":"people liked me and accepted me"},{"speaker":"Lisa Lloyd","startTime":2630.65,"endTime":2633.47,"body":"my identity had been so wrapped"},{"speaker":"Lisa Lloyd","startTime":2630.65,"endTime":2633.47,"body":"up in my success that I was"},{"speaker":"Lisa Lloyd","startTime":2633.47,"endTime":2637.16,"body":"afraid now that I was going to"},{"speaker":"Lisa Lloyd","startTime":2633.47,"endTime":2637.16,"body":"technically fail at this thing."},{"speaker":"Lisa Lloyd","startTime":2637.79,"endTime":2641.96,"body":"I was going to lose my"},{"speaker":"Lisa Lloyd","startTime":2637.79,"endTime":2641.96,"body":"reputation, my family, my"},{"speaker":"Lisa Lloyd","startTime":2641.96,"endTime":2647.42,"body":"friends, my clients, everything"},{"speaker":"Lisa Lloyd","startTime":2641.96,"endTime":2647.42,"body":"my income, my ability to live."},{"speaker":"Lisa Lloyd","startTime":2647.66,"endTime":2652.19,"body":"Yeah. Terrifying para paralyzing"},{"speaker":"Lisa Lloyd","startTime":2647.66,"endTime":2652.19,"body":"fear. Wow."},{"speaker":"Aaron Moncur","startTime":2652.46,"endTime":2657.11,"body":"And so kind of"},{"speaker":"Aaron Moncur","startTime":2652.46,"endTime":2657.11,"body":"finding your true identity is is"},{"speaker":"Aaron Moncur","startTime":2657.11,"endTime":2660.47,"body":"what came out of this. If I'm"},{"speaker":"Aaron Moncur","startTime":2657.11,"endTime":2660.47,"body":"understanding that correctly,"},{"speaker":"Lisa Lloyd","startTime":2660.71,"endTime":2662.9,"body":"You're absolutely"},{"speaker":"Lisa Lloyd","startTime":2660.71,"endTime":2662.9,"body":"understanding that correctly."},{"speaker":"Lisa Lloyd","startTime":2662.96,"endTime":2663.5299999999997,"body":"Amazing."},{"speaker":"Aaron Moncur","startTime":2663.67,"endTime":2664.6,"body":"Amazing Well, what"},{"speaker":"Lisa Lloyd","startTime":2664.6,"endTime":2668.11,"body":"now I have you know,"},{"speaker":"Lisa Lloyd","startTime":2664.6,"endTime":2668.11,"body":"I have a TrueNorth focused on"},{"speaker":"Lisa Lloyd","startTime":2668.83,"endTime":2670.9,"body":"and there's different true"},{"speaker":"Lisa Lloyd","startTime":2668.83,"endTime":2670.9,"body":"North's depending like I have"},{"speaker":"Lisa Lloyd","startTime":2670.9,"endTime":2673.15,"body":"one for work, and I have one for"},{"speaker":"Lisa Lloyd","startTime":2670.9,"endTime":2673.15,"body":"my personal life, and they have"},{"speaker":"Lisa Lloyd","startTime":2673.15,"endTime":2677.77,"body":"to align. And I'm very, very"},{"speaker":"Lisa Lloyd","startTime":2673.15,"endTime":2677.77,"body":"selective and intentional about"},{"speaker":"Lisa Lloyd","startTime":2677.7999999999997,"endTime":2681.04,"body":"what jobs I take on and what"},{"speaker":"Lisa Lloyd","startTime":2677.7999999999997,"endTime":2681.04,"body":"people I work with. In fact, my"},{"speaker":"Lisa Lloyd","startTime":2681.04,"endTime":2683.47,"body":"program, the mission"},{"speaker":"Lisa Lloyd","startTime":2681.04,"endTime":2683.47,"body":"accelerator, is by invitation"},{"speaker":"Lisa Lloyd","startTime":2683.47,"endTime":2688.5099999999998,"body":"only thing online for someone"},{"speaker":"Lisa Lloyd","startTime":2683.47,"endTime":2688.5099999999998,"body":"that they can just fill it out"},{"speaker":"Lisa Lloyd","startTime":2688.5099999999998,"endTime":2690.94,"body":"and hit a Join button doesn't"},{"speaker":"Lisa Lloyd","startTime":2688.5099999999998,"endTime":2690.94,"body":"exist."},{"speaker":"Aaron Moncur","startTime":2692.84,"endTime":2695.24,"body":"There's a"},{"speaker":"Aaron Moncur","startTime":2692.84,"endTime":2695.24,"body":"gentleman named Earl Nightingale"},{"speaker":"Aaron Moncur","startTime":2695.24,"endTime":2698.39,"body":"who has since passed on, but are"},{"speaker":"Aaron Moncur","startTime":2695.24,"endTime":2698.39,"body":"you familiar with Earl?"},{"speaker":"Lisa Lloyd","startTime":2698.5099999999998,"endTime":2701.45,"body":"Oh, yeah. And I took"},{"speaker":"Lisa Lloyd","startTime":2698.5099999999998,"endTime":2701.45,"body":"night and Gil courses,"},{"speaker":"Aaron Moncur","startTime":2701.45,"endTime":2703.7599999999998,"body":"Did you? lead the"},{"speaker":"Aaron Moncur","startTime":2701.45,"endTime":2703.7599999999998,"body":"field, one of my all time"},{"speaker":"Aaron Moncur","startTime":2703.7599999999998,"endTime":2706.73,"body":"favorites. I just love it."},{"speaker":"Aaron Moncur","startTime":2703.7599999999998,"endTime":2706.73,"body":"Anyway, you might remember this,"},{"speaker":"Aaron Moncur","startTime":2706.73,"endTime":2710.0,"body":"but you talked about TrueNorth."},{"speaker":"Aaron Moncur","startTime":2706.73,"endTime":2710.0,"body":"And I remembered on his lead the"},{"speaker":"Aaron Moncur","startTime":2710.0,"endTime":2714.71,"body":"field program he talks about, if"},{"speaker":"Aaron Moncur","startTime":2710.0,"endTime":2714.71,"body":"you ask the captain of a ship,"},{"speaker":"Aaron Moncur","startTime":2714.74,"endTime":2717.32,"body":"what his destination is, he'll"},{"speaker":"Aaron Moncur","startTime":2714.74,"endTime":2717.32,"body":"tell you in a single sentence."},{"speaker":"Aaron Moncur","startTime":2717.65,"endTime":2720.77,"body":"And but if you ask, you know a"},{"speaker":"Aaron Moncur","startTime":2717.65,"endTime":2720.77,"body":"person, what is your"},{"speaker":"Aaron Moncur","startTime":2720.77,"endTime":2724.0099999999998,"body":"destination? What's What's your"},{"speaker":"Aaron Moncur","startTime":2720.77,"endTime":2724.0099999999998,"body":"TrueNorth, so to speak, right? A"},{"speaker":"Aaron Moncur","startTime":2724.0099999999998,"endTime":2726.71,"body":"lot of us don't really know what"},{"speaker":"Aaron Moncur","startTime":2724.0099999999998,"endTime":2726.71,"body":"that is. And so it's I think"},{"speaker":"Aaron Moncur","startTime":2726.71,"endTime":2729.92,"body":"it's pretty incredible that you"},{"speaker":"Aaron Moncur","startTime":2726.71,"endTime":2729.92,"body":"have TrueNorth for personal and"},{"speaker":"Aaron Moncur","startTime":2729.92,"endTime":2730.64,"body":"TrueNorth for"},{"speaker":"Lisa Lloyd","startTime":2731.17,"endTime":2734.89,"body":"right, and they have"},{"speaker":"Lisa Lloyd","startTime":2731.17,"endTime":2734.89,"body":"to align. To answer I have to"},{"speaker":"Lisa Lloyd","startTime":2734.89,"endTime":2737.41,"body":"answer the question, Why am I"},{"speaker":"Lisa Lloyd","startTime":2734.89,"endTime":2737.41,"body":"doing this and don't get me"},{"speaker":"Lisa Lloyd","startTime":2737.41,"endTime":2740.83,"body":"wrong. I have not got this"},{"speaker":"Lisa Lloyd","startTime":2737.41,"endTime":2740.83,"body":"completely nailed down. I get"},{"speaker":"Lisa Lloyd","startTime":2740.83,"endTime":2745.93,"body":"distracted and busy just like"},{"speaker":"Lisa Lloyd","startTime":2740.83,"endTime":2745.93,"body":"anybody else. But every morning"},{"speaker":"Lisa Lloyd","startTime":2745.93,"endTime":2750.61,"body":"I recalibrate I have my quiet"},{"speaker":"Lisa Lloyd","startTime":2745.93,"endTime":2750.61,"body":"time and I get my shit in order."},{"speaker":"Lisa Lloyd","startTime":2750.61,"endTime":2753.16,"body":"You know, blinders go on. I know"},{"speaker":"Lisa Lloyd","startTime":2750.61,"endTime":2753.16,"body":"where I'm going and what I'm"},{"speaker":"Lisa Lloyd","startTime":2753.16,"endTime":2756.64,"body":"doing and reboot every single"},{"speaker":"Lisa Lloyd","startTime":2753.16,"endTime":2756.64,"body":"day."},{"speaker":"Aaron Moncur","startTime":2756.88,"endTime":2761.7999999999997,"body":"Yeah, yeah. That's"},{"speaker":"Aaron Moncur","startTime":2756.88,"endTime":2761.7999999999997,"body":"great. It's it's painful in the"},{"speaker":"Aaron Moncur","startTime":2761.7999999999997,"endTime":2767.56,"body":"moment but but so interesting"},{"speaker":"Aaron Moncur","startTime":2761.7999999999997,"endTime":2767.56,"body":"how these times in our lives"},{"speaker":"Aaron Moncur","startTime":2767.62,"endTime":2772.48,"body":"that were the scariest right cut"},{"speaker":"Aaron Moncur","startTime":2767.62,"endTime":2772.48,"body":"can at least turn out to be like"},{"speaker":"Aaron Moncur","startTime":2772.48,"endTime":2776.59,"body":"the biggest blessings in our in"},{"speaker":"Aaron Moncur","startTime":2772.48,"endTime":2776.59,"body":"our line of sight. I I have"},{"speaker":"Aaron Moncur","startTime":2776.59,"endTime":2778.93,"body":"answered that question"},{"speaker":"Aaron Moncur","startTime":2776.59,"endTime":2778.93,"body":"differently in the past, but"},{"speaker":"Aaron Moncur","startTime":2778.93,"endTime":2781.27,"body":"just when you were speaking I"},{"speaker":"Aaron Moncur","startTime":2778.93,"endTime":2781.27,"body":"thought to myself, You know"},{"speaker":"Aaron Moncur","startTime":2781.27,"endTime":2785.5299999999997,"body":"what? I think I have a similar"},{"speaker":"Aaron Moncur","startTime":2781.27,"endTime":2785.5299999999997,"body":"answer to Lisa. I got laid off"},{"speaker":"Aaron Moncur","startTime":2785.56,"endTime":2788.23,"body":"For my job, and I was, you know,"},{"speaker":"Aaron Moncur","startTime":2785.56,"endTime":2788.23,"body":"I was terrified. And I thought,"},{"speaker":"Aaron Moncur","startTime":2788.71,"endTime":2792.58,"body":"well, I if I'm not an engineer,"},{"speaker":"Aaron Moncur","startTime":2788.71,"endTime":2792.58,"body":"what am I and write a young"},{"speaker":"Aaron Moncur","startTime":2792.58,"endTime":2795.46,"body":"family? And how am I going to"},{"speaker":"Aaron Moncur","startTime":2792.58,"endTime":2795.46,"body":"support my wife and this baby?"},{"speaker":"Aaron Moncur","startTime":2795.46,"endTime":2799.45,"body":"And anyway? It's terrifying."},{"speaker":"Aaron Moncur","startTime":2795.46,"endTime":2799.45,"body":"Terrifying. Absolutely, yeah."},{"speaker":"Aaron Moncur","startTime":2799.45,"endTime":2801.82,"body":"But it turned out to be one of"},{"speaker":"Aaron Moncur","startTime":2799.45,"endTime":2801.82,"body":"the biggest blessings of my"},{"speaker":"Aaron Moncur","startTime":2801.82,"endTime":2802.27,"body":"life."},{"speaker":"Lisa Lloyd","startTime":2802.36,"endTime":2804.58,"body":"Yep. If you let it"},{"speaker":"Lisa Lloyd","startTime":2802.36,"endTime":2804.58,"body":"if you let failure, be your"},{"speaker":"Lisa Lloyd","startTime":2804.58,"endTime":2808.69,"body":"friend and your teacher. It's"},{"speaker":"Lisa Lloyd","startTime":2804.58,"endTime":2808.69,"body":"amazing what it will show you"},{"speaker":"Lisa Lloyd","startTime":2808.69,"endTime":2813.13,"body":"what it will reveal about you to"},{"speaker":"Lisa Lloyd","startTime":2808.69,"endTime":2813.13,"body":"you and you and for the world."},{"speaker":"Lisa Lloyd","startTime":2813.13,"endTime":2813.73,"body":"So"},{"speaker":"Aaron Moncur","startTime":2814.0299999999997,"endTime":2817.81,"body":"Yep. 100%. That's"},{"speaker":"Aaron Moncur","startTime":2814.0299999999997,"endTime":2817.81,"body":"great. All right. Well, just"},{"speaker":"Aaron Moncur","startTime":2817.84,"endTime":2820.54,"body":"just a couple more questions."},{"speaker":"Aaron Moncur","startTime":2817.84,"endTime":2820.54,"body":"And then and then we'll wrap it"},{"speaker":"Aaron Moncur","startTime":2820.54,"endTime":2824.65,"body":"up here. To bring it back to"},{"speaker":"Aaron Moncur","startTime":2820.54,"endTime":2824.65,"body":"product development. Can you"},{"speaker":"Aaron Moncur","startTime":2824.65,"endTime":2827.68,"body":"think of a tool out there that"},{"speaker":"Aaron Moncur","startTime":2824.65,"endTime":2827.68,"body":"that would be just the most"},{"speaker":"Aaron Moncur","startTime":2827.71,"endTime":2831.52,"body":"powerful magical tool to"},{"speaker":"Aaron Moncur","startTime":2827.71,"endTime":2831.52,"body":"facilitate product development?"},{"speaker":"Aaron Moncur","startTime":2832.0,"endTime":2833.2599999999998,"body":"That doesn't exist yet?"},{"speaker":"Lisa Lloyd","startTime":2834.91,"endTime":2835.9,"body":"The crystal ball,"},{"speaker":"Aaron Moncur","startTime":2836.2,"endTime":2838.45,"body":"the crystal ball,"},{"speaker":"Aaron Moncur","startTime":2836.2,"endTime":2838.45,"body":"okay. So knowing what people"},{"speaker":"Aaron Moncur","startTime":2838.45,"endTime":2838.87,"body":"want,"},{"speaker":"Lisa Lloyd","startTime":2839.379,"endTime":2841.569,"body":"knowing what people"},{"speaker":"Lisa Lloyd","startTime":2839.379,"endTime":2841.569,"body":"want, what will sell? Yeah,"},{"speaker":"Lisa Lloyd","startTime":2841.839,"endTime":2842.349,"body":"yeah."},{"speaker":"Aaron Moncur","startTime":2842.5,"endTime":2846.22,"body":"Yeah, that's a"},{"speaker":"Aaron Moncur","startTime":2842.5,"endTime":2846.22,"body":"good one. Okay. Well, is there?"},{"speaker":"Aaron Moncur","startTime":2846.52,"endTime":2848.74,"body":"Is there anything else that I"},{"speaker":"Aaron Moncur","startTime":2846.52,"endTime":2848.74,"body":"should have asked you that I"},{"speaker":"Aaron Moncur","startTime":2848.74,"endTime":2849.31,"body":"haven't?"},{"speaker":"Lisa Lloyd","startTime":2851.14,"endTime":2852.79,"body":"Oh, my gosh,"},{"speaker":"Lisa Lloyd","startTime":2851.14,"endTime":2852.79,"body":"honestly, I could sit here and"},{"speaker":"Lisa Lloyd","startTime":2852.79,"endTime":2855.61,"body":"talk for hours. And I don't know"},{"speaker":"Lisa Lloyd","startTime":2852.79,"endTime":2855.61,"body":"your audience, I think well"},{"speaker":"Lisa Lloyd","startTime":2855.61,"endTime":2858.88,"body":"enough to know what they want to"},{"speaker":"Lisa Lloyd","startTime":2855.61,"endTime":2858.88,"body":"learn most. But if anybody's"},{"speaker":"Lisa Lloyd","startTime":2858.88,"endTime":2864.88,"body":"considering inventing the"},{"speaker":"Lisa Lloyd","startTime":2858.88,"endTime":2864.88,"body":"biggest mistake that I think"},{"speaker":"Lisa Lloyd","startTime":2864.88,"endTime":2868.36,"body":"inventors make is, and this is"},{"speaker":"Lisa Lloyd","startTime":2864.88,"endTime":2868.36,"body":"true, I have engineers on my"},{"speaker":"Lisa Lloyd","startTime":2868.36,"endTime":2872.0499999999997,"body":"program. In fact, I probably"},{"speaker":"Lisa Lloyd","startTime":2868.36,"endTime":2872.0499999999997,"body":"shouldn't say this publicly. But"},{"speaker":"Lisa Lloyd","startTime":2872.2,"endTime":2877.6,"body":"they're my favorites. Because we"},{"speaker":"Lisa Lloyd","startTime":2872.2,"endTime":2877.6,"body":"Jive like we can talk the same"},{"speaker":"Lisa Lloyd","startTime":2877.6,"endTime":2880.66,"body":"language. And they're logical."},{"speaker":"Lisa Lloyd","startTime":2877.6,"endTime":2880.66,"body":"So when I say this is the way"},{"speaker":"Lisa Lloyd","startTime":2880.66,"endTime":2883.21,"body":"you do it, and here's why they"},{"speaker":"Lisa Lloyd","startTime":2880.66,"endTime":2883.21,"body":"say oh, okay, and then they go"},{"speaker":"Lisa Lloyd","startTime":2883.21,"endTime":2886.75,"body":"do it that way. It's a lot"},{"speaker":"Lisa Lloyd","startTime":2883.21,"endTime":2886.75,"body":"harder with some other people,"},{"speaker":"Lisa Lloyd","startTime":2886.75,"endTime":2894.91,"body":"but understanding how big of a"},{"speaker":"Lisa Lloyd","startTime":2886.75,"endTime":2894.91,"body":"problem it is, and for how many"},{"speaker":"Lisa Lloyd","startTime":2894.91,"endTime":2900.19,"body":"people who have it, and then"},{"speaker":"Lisa Lloyd","startTime":2894.91,"endTime":2900.19,"body":"designing a solution for with"},{"speaker":"Lisa Lloyd","startTime":2900.22,"endTime":2904.5099999999998,"body":"with those people in mind, so"},{"speaker":"Lisa Lloyd","startTime":2900.22,"endTime":2904.5099999999998,"body":"that it's empathetic, and"},{"speaker":"Lisa Lloyd","startTime":2904.5099999999998,"endTime":2909.34,"body":"doesn't just solve your pain"},{"speaker":"Lisa Lloyd","startTime":2904.5099999999998,"endTime":2909.34,"body":"experience, but for their pain"},{"speaker":"Lisa Lloyd","startTime":2909.34,"endTime":2911.29,"body":"experiences, which are"},{"speaker":"Lisa Lloyd","startTime":2909.34,"endTime":2911.29,"body":"different, which goes back to"},{"speaker":"Lisa Lloyd","startTime":2911.29,"endTime":2914.23,"body":"diversity and the assumption"},{"speaker":"Lisa Lloyd","startTime":2911.29,"endTime":2914.23,"body":"that we always be just like"},{"speaker":"Lisa Lloyd","startTime":2914.23,"endTime":2916.27,"body":"kids, they always think they're"},{"speaker":"Lisa Lloyd","startTime":2914.23,"endTime":2916.27,"body":"the only ones that have that"},{"speaker":"Lisa Lloyd","startTime":2916.27,"endTime":2920.62,"body":"problem. No, you don't"},{"speaker":"Lisa Lloyd","startTime":2916.27,"endTime":2920.62,"body":"understand mom, you know, like,"},{"speaker":"Lisa Lloyd","startTime":2920.62,"endTime":2923.35,"body":"you're the only kid that's ever"},{"speaker":"Lisa Lloyd","startTime":2920.62,"endTime":2923.35,"body":"out. Come on, I do understand"},{"speaker":"Lisa Lloyd","startTime":2923.35,"endTime":2927.64,"body":"what you're going through. It's"},{"speaker":"Lisa Lloyd","startTime":2923.35,"endTime":2927.64,"body":"not just you, it's other people"},{"speaker":"Lisa Lloyd","startTime":2927.64,"endTime":2932.11,"body":"and what they go through and"},{"speaker":"Lisa Lloyd","startTime":2927.64,"endTime":2932.11,"body":"then it gives you as an engineer"},{"speaker":"Lisa Lloyd","startTime":2932.11,"endTime":2935.56,"body":"anyway, and I wish I was one. I"},{"speaker":"Lisa Lloyd","startTime":2932.11,"endTime":2935.56,"body":"wish I had new CAD. I'm trying"},{"speaker":"Lisa Lloyd","startTime":2935.56,"endTime":2937.39,"body":"I'm learning I have a 3d"},{"speaker":"Lisa Lloyd","startTime":2935.56,"endTime":2937.39,"body":"printer. I showed it to you,"},{"speaker":"Lisa Lloyd","startTime":2937.39,"endTime":2938.35,"body":"Erin earlier."},{"speaker":"Aaron Moncur","startTime":2938.56,"endTime":2939.7,"body":"Nice. Nice."},{"speaker":"Lisa Lloyd","startTime":2940.0,"endTime":2943.81,"body":"Yeah, we'd be no"},{"speaker":"Lisa Lloyd","startTime":2940.0,"endTime":2943.81,"body":"stopping me. Because I have that"},{"speaker":"Lisa Lloyd","startTime":2943.81,"endTime":2947.2599999999998,"body":"part nailed, but don't have the"},{"speaker":"Lisa Lloyd","startTime":2943.81,"endTime":2947.2599999999998,"body":"engineering. In fact, if I had"},{"speaker":"Lisa Lloyd","startTime":2947.2599999999998,"endTime":2949.18,"body":"an engineering partner, I can't"},{"speaker":"Lisa Lloyd","startTime":2947.2599999999998,"endTime":2949.18,"body":"even imagine we changed the"},{"speaker":"Lisa Lloyd","startTime":2949.18,"endTime":2949.5099999999998,"body":"world."},{"speaker":"Aaron Moncur","startTime":2949.81,"endTime":2953.14,"body":"Oh, my goodness."},{"speaker":"Aaron Moncur","startTime":2949.81,"endTime":2953.14,"body":"Right. All the people listening"},{"speaker":"Aaron Moncur","startTime":2953.14,"endTime":2953.7999999999997,"body":"to this? Yeah,"},{"speaker":"Lisa Lloyd","startTime":2953.7999999999997,"endTime":2955.84,"body":"okay. Yeah, you you"},{"speaker":"Lisa Lloyd","startTime":2953.7999999999997,"endTime":2955.84,"body":"let if there's someone out there"},{"speaker":"Lisa Lloyd","startTime":2955.84,"endTime":2957.7,"body":"that wants to be my partner,"},{"speaker":"Lisa Lloyd","startTime":2955.84,"endTime":2957.7,"body":"well, we'll talk about it, I'm"},{"speaker":"Lisa Lloyd","startTime":2957.7,"endTime":2963.16,"body":"definitely getting the products,"},{"speaker":"Lisa Lloyd","startTime":2957.7,"endTime":2963.16,"body":"getting them made as the most"},{"speaker":"Lisa Lloyd","startTime":2963.16,"endTime":2967.18,"body":"expensive and, and slowest part"},{"speaker":"Lisa Lloyd","startTime":2963.16,"endTime":2967.18,"body":"of the process for me, but"},{"speaker":"Lisa Lloyd","startTime":2967.21,"endTime":2970.45,"body":"having the ideas and flushing"},{"speaker":"Lisa Lloyd","startTime":2967.21,"endTime":2970.45,"body":"out what those ideas are and"},{"speaker":"Lisa Lloyd","startTime":2970.9,"endTime":2973.69,"body":"making a business case for them."},{"speaker":"Lisa Lloyd","startTime":2970.9,"endTime":2973.69,"body":"And then later presenting that"},{"speaker":"Lisa Lloyd","startTime":2973.69,"endTime":2977.86,"body":"business case for licensing, I"},{"speaker":"Lisa Lloyd","startTime":2973.69,"endTime":2977.86,"body":"got that part down. So for the"},{"speaker":"Lisa Lloyd","startTime":2977.86,"endTime":2980.11,"body":"engineers, I think it would be"},{"speaker":"Lisa Lloyd","startTime":2977.86,"endTime":2980.11,"body":"if I could learn how to engineer"},{"speaker":"Lisa Lloyd","startTime":2980.11,"endTime":2982.27,"body":"it that would help me if"},{"speaker":"Lisa Lloyd","startTime":2980.11,"endTime":2982.27,"body":"engineers can learn how to do"},{"speaker":"Lisa Lloyd","startTime":2982.27,"endTime":2985.15,"body":"what I do better, which is a"},{"speaker":"Lisa Lloyd","startTime":2982.27,"endTime":2985.15,"body":"best personally, I don't know if"},{"speaker":"Lisa Lloyd","startTime":2985.15,"endTime":2988.0,"body":"I do it better than someone"},{"speaker":"Lisa Lloyd","startTime":2985.15,"endTime":2988.0,"body":"else. Listening obviously, would"},{"speaker":"Lisa Lloyd","startTime":2988.0,"endTime":2991.24,"body":"be to really, truly understand"},{"speaker":"Lisa Lloyd","startTime":2988.0,"endTime":2991.24,"body":"the opportunities that are out"},{"speaker":"Lisa Lloyd","startTime":2991.24,"endTime":2995.59,"body":"there in a better way, then"},{"speaker":"Lisa Lloyd","startTime":2991.24,"endTime":2995.59,"body":"there would be no salary gap, oh"},{"speaker":"Lisa Lloyd","startTime":2995.59,"endTime":2997.93,"body":"my god, the income potential for"},{"speaker":"Lisa Lloyd","startTime":2995.59,"endTime":2997.93,"body":"any of you listening would be"},{"speaker":"Lisa Lloyd","startTime":2997.93,"endTime":2998.44,"body":"incredible."},{"speaker":"Aaron Moncur","startTime":2999.85,"endTime":3002.64,"body":"I can tell that"},{"speaker":"Aaron Moncur","startTime":2999.85,"endTime":3002.64,"body":"these words come from deep"},{"speaker":"Aaron Moncur","startTime":3002.64,"endTime":3003.45,"body":"experience."},{"speaker":"Lisa Lloyd","startTime":3003.5099999999998,"endTime":3007.47,"body":"And as they come out"},{"speaker":"Lisa Lloyd","startTime":3003.5099999999998,"endTime":3007.47,"body":"of my mouth, well,"},{"speaker":"Aaron Moncur","startTime":3007.49,"endTime":3010.1,"body":"These are well"},{"speaker":"Aaron Moncur","startTime":3007.49,"endTime":3010.1,"body":"earned insights over the years."},{"speaker":"Aaron Moncur","startTime":3010.1,"endTime":3015.5,"body":"So Well, Lisa, thank you so much"},{"speaker":"Aaron Moncur","startTime":3010.1,"endTime":3015.5,"body":"for sharing all of this. How can"},{"speaker":"Aaron Moncur","startTime":3015.5,"endTime":3017.84,"body":"people get a hold of you? You"},{"speaker":"Aaron Moncur","startTime":3015.5,"endTime":3017.84,"body":"know, for the engineers out"},{"speaker":"Aaron Moncur","startTime":3017.84,"endTime":3020.0,"body":"there who want to partner with"},{"speaker":"Aaron Moncur","startTime":3017.84,"endTime":3020.0,"body":"you or anyone else that just"},{"speaker":"Aaron Moncur","startTime":3020.0,"endTime":3022.67,"body":"wants to chat and get to know"},{"speaker":"Aaron Moncur","startTime":3020.0,"endTime":3022.67,"body":"Lisa? How can they get a hold of"},{"speaker":"Aaron Moncur","startTime":3022.67,"endTime":3022.7599999999998,"body":"you?"},{"speaker":"Lisa Lloyd","startTime":3022.92,"endTime":3025.92,"body":"Thanks for sking if"},{"speaker":"Lisa Lloyd","startTime":3022.92,"endTime":3025.92,"body":"you are interested in learning"},{"speaker":"Lisa Lloyd","startTime":3025.92,"endTime":3029.52,"body":"how to invent patent license"},{"speaker":"Lisa Lloyd","startTime":3025.92,"endTime":3029.52,"body":"your product so you can go to"},{"speaker":"Lisa Lloyd","startTime":3029.52,"endTime":3036.2999999999997,"body":"the invention accelerator.com"},{"speaker":"Lisa Lloyd","startTime":3029.52,"endTime":3036.2999999999997,"body":"and accelerator ACC not e x so"},{"speaker":"Lisa Lloyd","startTime":3036.36,"endTime":3041.91,"body":"that invention accelerator.com"},{"speaker":"Lisa Lloyd","startTime":3036.36,"endTime":3041.91,"body":"To learn more, or book a call"},{"speaker":"Lisa Lloyd","startTime":3041.91,"endTime":3046.23,"body":"with me and for that matter if"},{"speaker":"Lisa Lloyd","startTime":3041.91,"endTime":3046.23,"body":"you would like to just talk to"},{"speaker":"Lisa Lloyd","startTime":3046.23,"endTime":3049.5299999999997,"body":"me about possibly possibly"},{"speaker":"Lisa Lloyd","startTime":3046.23,"endTime":3049.5299999999997,"body":"working with me on some project"},{"speaker":"Lisa Lloyd","startTime":3049.5299999999997,"endTime":3052.5299999999997,"body":"or something like that. You can"},{"speaker":"Lisa Lloyd","startTime":3049.5299999999997,"endTime":3052.5299999999997,"body":"use that same calendar at the"},{"speaker":"Lisa Lloyd","startTime":3052.5299999999997,"endTime":3055.77,"body":"invention accelerator.com To"},{"speaker":"Lisa Lloyd","startTime":3052.5299999999997,"endTime":3055.77,"body":"book a call with me and we'll"},{"speaker":"Lisa Lloyd","startTime":3055.77,"endTime":3057.9,"body":"just put in the notes for me"},{"speaker":"Lisa Lloyd","startTime":3055.77,"endTime":3057.9,"body":"that that's what we're chatting"},{"speaker":"Lisa Lloyd","startTime":3057.9,"endTime":3061.11,"body":"about. So I know I had a time."},{"speaker":"Lisa Lloyd","startTime":3057.9,"endTime":3061.11,"body":"Otherwise you can check me out"},{"speaker":"Lisa Lloyd","startTime":3061.11,"endTime":3065.67,"body":"on LinkedIn. It's Lisa my it's"},{"speaker":"Lisa Lloyd","startTime":3061.11,"endTime":3065.67,"body":"my full name Lisa V as in Victor"},{"speaker":"Lisa Lloyd","startTime":3065.67,"endTime":3069.6,"body":"Lloyd is how you look me up so"},{"speaker":"Lisa Lloyd","startTime":3065.67,"endTime":3069.6,"body":"linkedin.com/lisa V Lloyd I"},{"speaker":"Lisa Lloyd","startTime":3069.6,"endTime":3074.58,"body":"think or slash i n Lisa V."},{"speaker":"Lisa Lloyd","startTime":3069.6,"endTime":3074.58,"body":"Lloyd. And I'd love to connect"},{"speaker":"Lisa Lloyd","startTime":3074.58,"endTime":3076.5299999999997,"body":"with you on LinkedIn as well."},{"speaker":"Lisa Lloyd","startTime":3074.58,"endTime":3076.5299999999997,"body":"Those are the best ways to find"},{"speaker":"Lisa Lloyd","startTime":3076.5299999999997,"endTime":3076.74,"body":"me."},{"speaker":"Aaron Moncur","startTime":3077.16,"endTime":3079.2,"body":"Awesome. Well,"},{"speaker":"Aaron Moncur","startTime":3077.16,"endTime":3079.2,"body":"Lisa, this has been a delight."},{"speaker":"Aaron Moncur","startTime":3079.2,"endTime":3081.45,"body":"Thank you again, so much for"},{"speaker":"Aaron Moncur","startTime":3079.2,"endTime":3081.45,"body":"sharing all the insights and"},{"speaker":"Aaron Moncur","startTime":3081.45,"endTime":3082.62,"body":"wisdom with the listeners."},{"speaker":"Lisa Lloyd","startTime":3082.56,"endTime":3084.786,"body":"Oh, my pleasure."},{"speaker":"Lisa Lloyd","startTime":3082.56,"endTime":3084.786,"body":"Thank you so much for having me,"},{"speaker":"Lisa Lloyd","startTime":3084.832,"endTime":3085.65,"body":"Aaron. It was fun."},{"speaker":"Aaron Moncur","startTime":3089.64,"endTime":3093.09,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3089.64,"endTime":3093.09,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3093.09,"endTime":3096.12,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3093.09,"endTime":3096.12,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3096.12,"endTime":3099.66,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3096.12,"endTime":3099.66,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3099.66,"endTime":3103.41,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3099.66,"endTime":3103.41,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3103.44,"endTime":3107.73,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3103.44,"endTime":3107.73,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":3107.73,"endTime":3110.49,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3107.73,"endTime":3110.49,"body":"listening."}]}