{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"Hi, everyone, we've"},{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"set up this being an engineer"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"podcast as an industry knowledge"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"repository, if you will, we hope"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"it'll be a tool where engineers"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"can learn about and connect with"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"other companies, technologies,"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"people, resources and"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"opportunities. So make some"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"connections and enjoy the show."},{"speaker":"Michael Kubba","startTime":18.81,"endTime":21.78,"body":"I pick up the"},{"speaker":"Michael Kubba","startTime":18.81,"endTime":21.78,"body":"phone and you know, Hello, yeah,"},{"speaker":"Michael Kubba","startTime":21.81,"endTime":26.07,"body":"this is Elon Musk. And I'm like,"},{"speaker":"Michael Kubba","startTime":21.81,"endTime":26.07,"body":"Hi. And it's so like, I"},{"speaker":"Michael Kubba","startTime":26.07,"endTime":28.89,"body":"literally have to start"},{"speaker":"Michael Kubba","startTime":26.07,"endTime":28.89,"body":"interviewing while my wife and"},{"speaker":"Michael Kubba","startTime":28.89,"endTime":30.99,"body":"my friend are in the car and I'm"},{"speaker":"Michael Kubba","startTime":28.89,"endTime":30.99,"body":"trying I'm driving I'm trying to"},{"speaker":"Michael Kubba","startTime":30.99,"endTime":32.79,"body":"navigate through the through the"},{"speaker":"Michael Kubba","startTime":30.99,"endTime":32.79,"body":"rain."},{"speaker":"Aaron Moncur","startTime":46.19,"endTime":48.38,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":46.19,"endTime":48.38,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":48.38,"endTime":52.4,"body":"Podcast. Today we're speaking"},{"speaker":"Aaron Moncur","startTime":48.38,"endTime":52.4,"body":"with Michael Kubba, who is an"},{"speaker":"Aaron Moncur","startTime":52.4,"endTime":56.66,"body":"experienced and hands on product"},{"speaker":"Aaron Moncur","startTime":52.4,"endTime":56.66,"body":"development leader, and his lead"},{"speaker":"Aaron Moncur","startTime":56.66,"endTime":60.92,"body":"hardware systems, manufacturing"},{"speaker":"Aaron Moncur","startTime":56.66,"endTime":60.92,"body":"and operations teams across"},{"speaker":"Aaron Moncur","startTime":60.95,"endTime":64.31,"body":"multiple industries, including"},{"speaker":"Aaron Moncur","startTime":60.95,"endTime":64.31,"body":"wearables, robotics and consumer"},{"speaker":"Aaron Moncur","startTime":64.31,"endTime":67.7,"body":"electronics. Michael has a"},{"speaker":"Aaron Moncur","startTime":64.31,"endTime":67.7,"body":"passion for user centered"},{"speaker":"Aaron Moncur","startTime":67.7,"endTime":71.33,"body":"design, and a focus on taking"},{"speaker":"Aaron Moncur","startTime":67.7,"endTime":71.33,"body":"products from concept to"},{"speaker":"Aaron Moncur","startTime":71.33,"endTime":74.78,"body":"production. A few companies for"},{"speaker":"Aaron Moncur","startTime":71.33,"endTime":74.78,"body":"which Michael has worked include"},{"speaker":"Aaron Moncur","startTime":74.81,"endTime":78.2,"body":"Apple, Google, and Tesla,"},{"speaker":"Aaron Moncur","startTime":74.81,"endTime":78.2,"body":"obviously, some of the heavy"},{"speaker":"Aaron Moncur","startTime":78.2,"endTime":80.6,"body":"hitters out there in the"},{"speaker":"Aaron Moncur","startTime":78.2,"endTime":80.6,"body":"industry. Michael, thanks so"},{"speaker":"Aaron Moncur","startTime":80.6,"endTime":82.07,"body":"much for being with us today."},{"speaker":"Michael Kubba","startTime":82.499,"endTime":84.269,"body":"Yeah, thank you"},{"speaker":"Michael Kubba","startTime":82.499,"endTime":84.269,"body":"for having me. Excited to be"},{"speaker":"Michael Kubba","startTime":84.269,"endTime":84.659,"body":"here."},{"speaker":"Aaron Moncur","startTime":84.96,"endTime":88.29,"body":"All right. So what"},{"speaker":"Aaron Moncur","startTime":84.96,"endTime":88.29,"body":"made you decide to become an"},{"speaker":"Aaron Moncur","startTime":88.29,"endTime":88.89,"body":"engineer?"},{"speaker":"Michael Kubba","startTime":89.79,"endTime":91.44,"body":"Yeah, good"},{"speaker":"Michael Kubba","startTime":89.79,"endTime":91.44,"body":"question. I have the kind of"},{"speaker":"Michael Kubba","startTime":91.44,"endTime":93.87,"body":"typical story, you know, which"},{"speaker":"Michael Kubba","startTime":91.44,"endTime":93.87,"body":"is like, you know, growing up"},{"speaker":"Michael Kubba","startTime":93.87,"endTime":96.99,"body":"being a tinkerer, wanting to"},{"speaker":"Michael Kubba","startTime":93.87,"endTime":96.99,"body":"break things, see how things"},{"speaker":"Michael Kubba","startTime":96.99,"endTime":100.41,"body":"were built. So I kind of had a"},{"speaker":"Michael Kubba","startTime":96.99,"endTime":100.41,"body":"natural curiosity for these"},{"speaker":"Michael Kubba","startTime":100.41,"endTime":105.36,"body":"things. And so you know, but"},{"speaker":"Michael Kubba","startTime":100.41,"endTime":105.36,"body":"funny story, I actually thought"},{"speaker":"Michael Kubba","startTime":105.36,"endTime":110.46,"body":"that, even though I loved kind"},{"speaker":"Michael Kubba","startTime":105.36,"endTime":110.46,"body":"of doing all of those, you know,"},{"speaker":"Michael Kubba","startTime":110.46,"endTime":112.68,"body":"all of those things, I thought"},{"speaker":"Michael Kubba","startTime":110.46,"endTime":112.68,"body":"that maybe I'd get into"},{"speaker":"Michael Kubba","startTime":112.68,"endTime":115.2,"body":"psychology going into college."},{"speaker":"Aaron Moncur","startTime":117.99,"endTime":119.13,"body":"Yeah, what made"},{"speaker":"Aaron Moncur","startTime":117.99,"endTime":119.13,"body":"you think that?"},{"speaker":"Michael Kubba","startTime":119.43,"endTime":121.62,"body":"Yeah, you know, I"},{"speaker":"Michael Kubba","startTime":119.43,"endTime":121.62,"body":"don't know, I just kind of, you"},{"speaker":"Michael Kubba","startTime":121.62,"endTime":124.47,"body":"know, for whatever reason, had"},{"speaker":"Michael Kubba","startTime":121.62,"endTime":124.47,"body":"this affinity for kind of how"},{"speaker":"Michael Kubba","startTime":124.47,"endTime":128.55,"body":"the mind works. And, you know,"},{"speaker":"Michael Kubba","startTime":124.47,"endTime":128.55,"body":"was was kind of very interested"},{"speaker":"Michael Kubba","startTime":128.55,"endTime":130.74,"body":"in that. And I started kind of,"},{"speaker":"Michael Kubba","startTime":128.55,"endTime":130.74,"body":"like, you know, exploring that a"},{"speaker":"Michael Kubba","startTime":130.74,"endTime":134.73,"body":"little bit more and, and then I"},{"speaker":"Michael Kubba","startTime":130.74,"endTime":134.73,"body":"realized, you know, probably,"},{"speaker":"Michael Kubba","startTime":135.36,"endTime":138.21,"body":"you know, in fact, my parents"},{"speaker":"Michael Kubba","startTime":135.36,"endTime":138.21,"body":"highly, highly discouraged me"},{"speaker":"Michael Kubba","startTime":138.21,"endTime":142.62,"body":"from even pursuing that."},{"speaker":"Michael Kubba","startTime":138.21,"endTime":142.62,"body":"Finally, my parents convinced me"},{"speaker":"Michael Kubba","startTime":142.62,"endTime":145.5,"body":"to stick with kind of my other"},{"speaker":"Michael Kubba","startTime":142.62,"endTime":145.5,"body":"passion, which was engineering,"},{"speaker":"Michael Kubba","startTime":145.5,"endTime":148.29,"body":"but I think it's actually helped"},{"speaker":"Michael Kubba","startTime":145.5,"endTime":148.29,"body":"me, that kind of natural"},{"speaker":"Michael Kubba","startTime":148.29,"endTime":152.46,"body":"curiosity for how the mind"},{"speaker":"Michael Kubba","startTime":148.29,"endTime":152.46,"body":"works, has kind of helped me in"},{"speaker":"Michael Kubba","startTime":152.46,"endTime":155.31,"body":"my my career, especially as a"},{"speaker":"Michael Kubba","startTime":152.46,"endTime":155.31,"body":"manager and leader."},{"speaker":"Aaron Moncur","startTime":155.58,"endTime":158.58,"body":"Yeah, absolutely."},{"speaker":"Aaron Moncur","startTime":155.58,"endTime":158.58,"body":"I was gonna ask the same thing."},{"speaker":"Aaron Moncur","startTime":159.09,"endTime":161.94,"body":"How do you think it has helped"},{"speaker":"Aaron Moncur","startTime":159.09,"endTime":161.94,"body":"you, especially in your"},{"speaker":"Aaron Moncur","startTime":161.94,"endTime":162.96,"body":"leadership roles?"},{"speaker":"Michael Kubba","startTime":163.86,"endTime":166.68,"body":"Yeah, I mean, I"},{"speaker":"Michael Kubba","startTime":163.86,"endTime":166.68,"body":"think, I think a lot of it, at"},{"speaker":"Michael Kubba","startTime":166.68,"endTime":169.5,"body":"least for me, some of the same"},{"speaker":"Michael Kubba","startTime":166.68,"endTime":169.5,"body":"kind of engineering principles"},{"speaker":"Michael Kubba","startTime":169.5,"endTime":175.53,"body":"apply for kind of how how the"},{"speaker":"Michael Kubba","startTime":169.5,"endTime":175.53,"body":"mind works, and how, how we all"},{"speaker":"Michael Kubba","startTime":175.53,"endTime":178.68,"body":"feel different things, and why"},{"speaker":"Michael Kubba","startTime":175.53,"endTime":178.68,"body":"we feel different things. And so"},{"speaker":"Michael Kubba","startTime":178.92,"endTime":182.01,"body":"it's helped me kind of just, you"},{"speaker":"Michael Kubba","startTime":178.92,"endTime":182.01,"body":"know, break down methodically,"},{"speaker":"Michael Kubba","startTime":182.43,"endTime":184.68,"body":"you know, what is what is this"},{"speaker":"Michael Kubba","startTime":182.43,"endTime":184.68,"body":"person dealing with? What are"},{"speaker":"Michael Kubba","startTime":184.68,"endTime":189.36,"body":"the challenges? If I were this"},{"speaker":"Michael Kubba","startTime":184.68,"endTime":189.36,"body":"person? How would I be acting?"},{"speaker":"Michael Kubba","startTime":189.36,"endTime":192.9,"body":"Or how would I approach this and"},{"speaker":"Michael Kubba","startTime":189.36,"endTime":192.9,"body":"trying to kind of get inside"},{"speaker":"Michael Kubba","startTime":192.9,"endTime":197.4,"body":"their mind have some empathy? It"},{"speaker":"Michael Kubba","startTime":192.9,"endTime":197.4,"body":"helped me kind of dive in and"},{"speaker":"Michael Kubba","startTime":197.4,"endTime":201.72,"body":"figure out how to best guide"},{"speaker":"Michael Kubba","startTime":197.4,"endTime":201.72,"body":"somebody or how to how to work"},{"speaker":"Michael Kubba","startTime":201.72,"endTime":204.57,"body":"with them to get to, you know,"},{"speaker":"Michael Kubba","startTime":201.72,"endTime":204.57,"body":"whatever the goal is."},{"speaker":"Aaron Moncur","startTime":205.59,"endTime":208.38,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":205.59,"endTime":208.38,"body":"great. Well, you've worked for"},{"speaker":"Aaron Moncur","startTime":208.41,"endTime":212.79,"body":"some of the largest and really"},{"speaker":"Aaron Moncur","startTime":208.41,"endTime":212.79,"body":"most prestigious and influential"},{"speaker":"Aaron Moncur","startTime":212.79,"endTime":216.09,"body":"companies out there in the"},{"speaker":"Aaron Moncur","startTime":212.79,"endTime":216.09,"body":"world. How did you get hired at"},{"speaker":"Aaron Moncur","startTime":216.09,"endTime":219.36,"body":"those companies? Was this like a"},{"speaker":"Aaron Moncur","startTime":216.09,"endTime":219.36,"body":"very methodical, intentional"},{"speaker":"Aaron Moncur","startTime":219.36,"endTime":222.84,"body":"approach that you took? Or? Or"},{"speaker":"Aaron Moncur","startTime":219.36,"endTime":222.84,"body":"did you just kind of landed one"},{"speaker":"Aaron Moncur","startTime":222.84,"endTime":225.48,"body":"and then that led to the next"},{"speaker":"Aaron Moncur","startTime":222.84,"endTime":225.48,"body":"which led to the next?"},{"speaker":"Michael Kubba","startTime":225.0,"endTime":229.95,"body":"Yeah, it's kind"},{"speaker":"Michael Kubba","startTime":225.0,"endTime":229.95,"body":"of changed a lot, from company"},{"speaker":"Michael Kubba","startTime":229.95,"endTime":232.71,"body":"to company. But, you know, I"},{"speaker":"Michael Kubba","startTime":229.95,"endTime":232.71,"body":"started my career in aerospace"},{"speaker":"Michael Kubba","startTime":232.71,"endTime":237.87,"body":"industry. So I was working on"},{"speaker":"Michael Kubba","startTime":232.71,"endTime":237.87,"body":"heads up displays for military"},{"speaker":"Michael Kubba","startTime":237.87,"endTime":243.78,"body":"planes, fa teens and F 22s. And,"},{"speaker":"Michael Kubba","startTime":237.87,"endTime":243.78,"body":"you know, I think I spent two"},{"speaker":"Michael Kubba","startTime":243.78,"endTime":247.32,"body":"years working on a project. And"},{"speaker":"Michael Kubba","startTime":243.78,"endTime":247.32,"body":"I think after I left, eight"},{"speaker":"Michael Kubba","startTime":247.32,"endTime":250.56,"body":"years later, it still hadn't"},{"speaker":"Michael Kubba","startTime":247.32,"endTime":250.56,"body":"been released. And so, you know,"},{"speaker":"Michael Kubba","startTime":250.56,"endTime":254.16,"body":"it was a very slow process, I"},{"speaker":"Michael Kubba","startTime":250.56,"endTime":254.16,"body":"learned a lot it was, it was"},{"speaker":"Michael Kubba","startTime":254.19,"endTime":257.16,"body":"really, really exciting. In that"},{"speaker":"Michael Kubba","startTime":254.19,"endTime":257.16,"body":"sense, I mean, just absorbing so"},{"speaker":"Michael Kubba","startTime":257.16,"endTime":261.48,"body":"many aspects of kind of the"},{"speaker":"Michael Kubba","startTime":257.16,"endTime":261.48,"body":"trade offs of designing"},{"speaker":"Michael Kubba","startTime":261.48,"endTime":264.18,"body":"something like that, and that"},{"speaker":"Michael Kubba","startTime":261.48,"endTime":264.18,"body":"kind of environment, from, you"},{"speaker":"Michael Kubba","startTime":264.18,"endTime":268.95,"body":"know, structural to thermal to"},{"speaker":"Michael Kubba","startTime":264.18,"endTime":268.95,"body":"kind of, you know, whatever it"},{"speaker":"Michael Kubba","startTime":268.95,"endTime":271.41,"body":"might be vibration"},{"speaker":"Michael Kubba","startTime":268.95,"endTime":271.41,"body":"considerations, things like"},{"speaker":"Michael Kubba","startTime":271.41,"endTime":276.69,"body":"that. And optics was a big one."},{"speaker":"Michael Kubba","startTime":271.41,"endTime":276.69,"body":"So, but it was just too slow for"},{"speaker":"Michael Kubba","startTime":276.69,"endTime":281.16,"body":"me, and I felt like, you know, I"},{"speaker":"Michael Kubba","startTime":276.69,"endTime":281.16,"body":"wanted to, I wanted to number"},{"speaker":"Michael Kubba","startTime":281.16,"endTime":284.1,"body":"one be in a faster paced"},{"speaker":"Michael Kubba","startTime":281.16,"endTime":284.1,"body":"environment, but also I wanted"},{"speaker":"Michael Kubba","startTime":284.1,"endTime":287.28,"body":"to be working on something that"},{"speaker":"Michael Kubba","startTime":284.1,"endTime":287.28,"body":"was closer to the user, you"},{"speaker":"Michael Kubba","startTime":287.28,"endTime":291.66,"body":"know, I can't really can't"},{"speaker":"Michael Kubba","startTime":287.28,"endTime":291.66,"body":"really put myself in the shoes"},{"speaker":"Michael Kubba","startTime":291.66,"endTime":294.72,"body":"of a fighter pilot necessarily."},{"speaker":"Michael Kubba","startTime":291.66,"endTime":294.72,"body":"So even though it was really"},{"speaker":"Michael Kubba","startTime":294.78,"endTime":298.77,"body":"Yeah, even though it was really"},{"speaker":"Michael Kubba","startTime":294.78,"endTime":298.77,"body":"cool stuff to work on. I so I"},{"speaker":"Michael Kubba","startTime":298.77,"endTime":301.08,"body":"really was intentional about"},{"speaker":"Michael Kubba","startTime":298.77,"endTime":301.08,"body":"wanting to make the switch to"},{"speaker":"Michael Kubba","startTime":301.08,"endTime":306.48,"body":"Apple. At that time, you know,"},{"speaker":"Michael Kubba","startTime":301.08,"endTime":306.48,"body":"the iPhone was not yet released,"},{"speaker":"Michael Kubba","startTime":306.48,"endTime":308.61,"body":"I think was just getting"},{"speaker":"Michael Kubba","startTime":306.48,"endTime":308.61,"body":"released. So it was still kind"},{"speaker":"Michael Kubba","startTime":308.61,"endTime":313.71,"body":"of earlier earlier on. And, but"},{"speaker":"Michael Kubba","startTime":308.61,"endTime":313.71,"body":"I loved the products, I was"},{"speaker":"Michael Kubba","startTime":313.71,"endTime":317.28,"body":"always a consumer. And I was"},{"speaker":"Michael Kubba","startTime":313.71,"endTime":317.28,"body":"like, you know, my dream was to"},{"speaker":"Michael Kubba","startTime":317.61,"endTime":320.67,"body":"find a way to work there. And so"},{"speaker":"Michael Kubba","startTime":317.61,"endTime":320.67,"body":"I reached out to basically"},{"speaker":"Michael Kubba","startTime":320.7,"endTime":325.95,"body":"everybody I knew friends of"},{"speaker":"Michael Kubba","startTime":320.7,"endTime":325.95,"body":"friends and, and I tried, you"},{"speaker":"Michael Kubba","startTime":325.95,"endTime":328.17,"body":"know, my best to get my foot in"},{"speaker":"Michael Kubba","startTime":325.95,"endTime":328.17,"body":"the door there. And I was able"},{"speaker":"Michael Kubba","startTime":328.17,"endTime":330.18,"body":"to get my foot in the door, at"},{"speaker":"Michael Kubba","startTime":328.17,"endTime":330.18,"body":"least to kind of talk with the"},{"speaker":"Michael Kubba","startTime":330.18,"endTime":333.21,"body":"hiring manager. And from there,"},{"speaker":"Michael Kubba","startTime":330.18,"endTime":333.21,"body":"it was a series of, you know,"},{"speaker":"Michael Kubba","startTime":333.21,"endTime":337.26,"body":"15,18 plus interviews, because I"},{"speaker":"Michael Kubba","startTime":333.21,"endTime":337.26,"body":"was interviewing with like,"},{"speaker":"Michael Kubba","startTime":337.5,"endTime":339.84,"body":"yeah, I was interviewing with"},{"speaker":"Michael Kubba","startTime":337.5,"endTime":339.84,"body":"like three different teams I was"},{"speaker":"Michael Kubba","startTime":339.84,"endTime":345.21,"body":"interviewing with like the iPod"},{"speaker":"Michael Kubba","startTime":339.84,"endTime":345.21,"body":"team, the desktop team. And the"},{"speaker":"Michael Kubba","startTime":345.21,"endTime":350.22,"body":"portables team. And there's this"},{"speaker":"Michael Kubba","startTime":345.21,"endTime":350.22,"body":"famous Apple design challenge"},{"speaker":"Michael Kubba","startTime":350.22,"endTime":353.49,"body":"that you have to go through as"},{"speaker":"Michael Kubba","startTime":350.22,"endTime":353.49,"body":"well. So I had to do that kind"},{"speaker":"Michael Kubba","startTime":353.49,"endTime":357.3,"body":"of on in my spare time and"},{"speaker":"Michael Kubba","startTime":353.49,"endTime":357.3,"body":"present that. And so it was a"},{"speaker":"Michael Kubba","startTime":357.3,"endTime":361.86,"body":"lot of just kind of trying my"},{"speaker":"Michael Kubba","startTime":357.3,"endTime":361.86,"body":"best to, you know, network and"},{"speaker":"Michael Kubba","startTime":361.86,"endTime":366.24,"body":"see who worked there just to get"},{"speaker":"Michael Kubba","startTime":361.86,"endTime":366.24,"body":"a phone call. And then after the"},{"speaker":"Michael Kubba","startTime":366.24,"endTime":369.33,"body":"phone call, it was like, Okay,"},{"speaker":"Michael Kubba","startTime":366.24,"endTime":369.33,"body":"now this is on me to really"},{"speaker":"Michael Kubba","startTime":369.33,"endTime":373.11,"body":"figure out how to, you know,"},{"speaker":"Michael Kubba","startTime":369.33,"endTime":373.11,"body":"best present myself. And I think"},{"speaker":"Michael Kubba","startTime":373.5,"endTime":377.88,"body":"one of the things that I tried"},{"speaker":"Michael Kubba","startTime":373.5,"endTime":377.88,"body":"to focus on is, you know, going"},{"speaker":"Michael Kubba","startTime":377.88,"endTime":380.85,"body":"from the aerospace industry into"},{"speaker":"Michael Kubba","startTime":377.88,"endTime":380.85,"body":"like a Apple product design"},{"speaker":"Michael Kubba","startTime":380.85,"endTime":384.39,"body":"role, it's a little bit of a,"},{"speaker":"Michael Kubba","startTime":380.85,"endTime":384.39,"body":"you know, it's a big, it's a big"},{"speaker":"Michael Kubba","startTime":384.39,"endTime":389.28,"body":"jump in some ways. And so I"},{"speaker":"Michael Kubba","startTime":384.39,"endTime":389.28,"body":"tried to find the role there"},{"speaker":"Michael Kubba","startTime":389.28,"endTime":392.31,"body":"that was kind of most similar to"},{"speaker":"Michael Kubba","startTime":389.28,"endTime":392.31,"body":"what I was doing, which was a"},{"speaker":"Michael Kubba","startTime":392.31,"endTime":396.27,"body":"thermal thermal, lead thermal"},{"speaker":"Michael Kubba","startTime":392.31,"endTime":396.27,"body":"engineering lead for a product"},{"speaker":"Michael Kubba","startTime":396.27,"endTime":399.96,"body":"and kind of got in that way, and"},{"speaker":"Michael Kubba","startTime":396.27,"endTime":399.96,"body":"then kind of moved, you know, to"},{"speaker":"Michael Kubba","startTime":399.96,"endTime":404.46,"body":"product design lead and things"},{"speaker":"Michael Kubba","startTime":399.96,"endTime":404.46,"body":"like that. So, but from from"},{"speaker":"Michael Kubba","startTime":404.46,"endTime":408.72,"body":"there on out, it was very much"},{"speaker":"Michael Kubba","startTime":404.46,"endTime":408.72,"body":"like, you know, people that I"},{"speaker":"Michael Kubba","startTime":408.72,"endTime":412.71,"body":"had worked with before, that had"},{"speaker":"Michael Kubba","startTime":408.72,"endTime":412.71,"body":"moved on to another company who"},{"speaker":"Michael Kubba","startTime":412.71,"endTime":415.77,"body":"I had worked with very closely."},{"speaker":"Michael Kubba","startTime":412.71,"endTime":415.77,"body":"And that was like, kind of, you"},{"speaker":"Michael Kubba","startTime":415.77,"endTime":418.8,"body":"know, I really firmly believe,"},{"speaker":"Michael Kubba","startTime":415.77,"endTime":418.8,"body":"you know, if you're, if you're"},{"speaker":"Michael Kubba","startTime":418.83,"endTime":422.13,"body":"really good at what you do, and"},{"speaker":"Michael Kubba","startTime":418.83,"endTime":422.13,"body":"you know, you're a good person,"},{"speaker":"Michael Kubba","startTime":422.16,"endTime":425.43,"body":"and you're good to work with"},{"speaker":"Michael Kubba","startTime":422.16,"endTime":425.43,"body":"and, you know, people people"},{"speaker":"Michael Kubba","startTime":425.43,"endTime":428.34,"body":"will gravitate towards, you"},{"speaker":"Michael Kubba","startTime":425.43,"endTime":428.34,"body":"know, they'll call you up when"},{"speaker":"Michael Kubba","startTime":428.37,"endTime":431.43,"body":"when there is a challenge that"},{"speaker":"Michael Kubba","startTime":428.37,"endTime":431.43,"body":"they're running into, or when"},{"speaker":"Michael Kubba","startTime":431.43,"endTime":434.73,"body":"they see something good"},{"speaker":"Michael Kubba","startTime":431.43,"endTime":434.73,"body":"opportunities coming. And it was"},{"speaker":"Michael Kubba","startTime":434.73,"endTime":438.33,"body":"never my goal to kind of like"},{"speaker":"Michael Kubba","startTime":434.73,"endTime":438.33,"body":"network and, you know, try to"},{"speaker":"Michael Kubba","startTime":438.33,"endTime":442.59,"body":"see what I can, you know, what I"},{"speaker":"Michael Kubba","startTime":438.33,"endTime":442.59,"body":"can get or anything like that it"},{"speaker":"Michael Kubba","startTime":442.59,"endTime":444.69,"body":"was more just, you know, keep my"},{"speaker":"Michael Kubba","startTime":442.59,"endTime":444.69,"body":"head down work as hard as I"},{"speaker":"Michael Kubba","startTime":444.69,"endTime":448.5,"body":"possibly can. And, and it ended"},{"speaker":"Michael Kubba","startTime":444.69,"endTime":448.5,"body":"up being you know, that these"},{"speaker":"Michael Kubba","startTime":448.5,"endTime":450.66,"body":"opportunities opened up at"},{"speaker":"Michael Kubba","startTime":448.5,"endTime":450.66,"body":"Tesla, there was somebody that I"},{"speaker":"Michael Kubba","startTime":450.66,"endTime":455.22,"body":"worked with closely at Apple"},{"speaker":"Michael Kubba","startTime":450.66,"endTime":455.22,"body":"that that went there. And I was"},{"speaker":"Michael Kubba","startTime":455.22,"endTime":457.17,"body":"quite interested in that"},{"speaker":"Michael Kubba","startTime":455.22,"endTime":457.17,"body":"company. And same thing at"},{"speaker":"Michael Kubba","startTime":457.17,"endTime":462.33,"body":"Google and shaper. And"},{"speaker":"Michael Kubba","startTime":457.17,"endTime":462.33,"body":"interestingly enough, fellow, I"},{"speaker":"Michael Kubba","startTime":462.33,"endTime":465.12,"body":"didn't know anyone that worked"},{"speaker":"Michael Kubba","startTime":462.33,"endTime":465.12,"body":"there. So it was just, that was,"},{"speaker":"Michael Kubba","startTime":465.36,"endTime":467.16,"body":"that was kind of broke the mold"},{"speaker":"Michael Kubba","startTime":465.36,"endTime":467.16,"body":"there. But"},{"speaker":"Aaron Moncur","startTime":469.17,"endTime":471.72,"body":"once you earn that"},{"speaker":"Aaron Moncur","startTime":469.17,"endTime":471.72,"body":"trust, right, it becomes a lot"},{"speaker":"Aaron Moncur","startTime":471.72,"endTime":475.92,"body":"easier to bring you on to some"},{"speaker":"Aaron Moncur","startTime":471.72,"endTime":475.92,"body":"new project because Person A or"},{"speaker":"Aaron Moncur","startTime":475.92,"endTime":477.87,"body":"Person B, they're not putting"},{"speaker":"Aaron Moncur","startTime":475.92,"endTime":477.87,"body":"their necks out on the line,"},{"speaker":"Aaron Moncur","startTime":477.87,"endTime":479.73,"body":"they know that you're gonna get"},{"speaker":"Aaron Moncur","startTime":477.87,"endTime":479.73,"body":"the job done."},{"speaker":"Michael Kubba","startTime":524.05,"endTime":526.5699999999999,"body":"Totally, totally."},{"speaker":"Michael Kubba","startTime":524.05,"endTime":526.5699999999999,"body":"And I think, you know, I never"},{"speaker":"Michael Kubba","startTime":526.5699999999999,"endTime":529.45,"body":"sought out to, you know, for"},{"speaker":"Michael Kubba","startTime":526.5699999999999,"endTime":529.45,"body":"that, but I think it was kind of"},{"speaker":"Michael Kubba","startTime":529.45,"endTime":533.77,"body":"an outcome of just, you know,"},{"speaker":"Michael Kubba","startTime":529.45,"endTime":533.77,"body":"you know, making sure that I was"},{"speaker":"Michael Kubba","startTime":534.13,"endTime":536.23,"body":"doing the best job I possibly"},{"speaker":"Michael Kubba","startTime":534.13,"endTime":536.23,"body":"could and that, you know,"},{"speaker":"Michael Kubba","startTime":536.23,"endTime":539.74,"body":"people, people hopefully like"},{"speaker":"Michael Kubba","startTime":536.23,"endTime":539.74,"body":"to, to work with me, you know,"},{"speaker":"Michael Kubba","startTime":540.7,"endTime":543.8199999999999,"body":"so, and then, you know, that"},{"speaker":"Michael Kubba","startTime":540.7,"endTime":543.8199999999999,"body":"only gets you so far, you know,"},{"speaker":"Michael Kubba","startTime":543.85,"endTime":547.78,"body":"then you then you have to really"},{"speaker":"Michael Kubba","startTime":543.85,"endTime":547.78,"body":"show up in an interview. And"},{"speaker":"Michael Kubba","startTime":547.81,"endTime":551.65,"body":"yeah, in the Tesla days, Elon"},{"speaker":"Michael Kubba","startTime":547.81,"endTime":551.65,"body":"was interviewing everybody. So I"},{"speaker":"Michael Kubba","startTime":551.65,"endTime":555.01,"body":"had to also interview with Elon"},{"speaker":"Michael Kubba","startTime":551.65,"endTime":555.01,"body":"would really, which was a very"},{"speaker":"Michael Kubba","startTime":555.01,"endTime":559.99,"body":"interesting process. So, you"},{"speaker":"Michael Kubba","startTime":555.01,"endTime":559.99,"body":"know, it was early on early on"},{"speaker":"Michael Kubba","startTime":559.99,"endTime":564.0999999999999,"body":"enough. I think I was, you know,"},{"speaker":"Michael Kubba","startTime":559.99,"endTime":564.0999999999999,"body":"employee 500 something. So he"},{"speaker":"Michael Kubba","startTime":564.0999999999999,"endTime":566.1700000000001,"body":"was still interviewing everybody"},{"speaker":"Michael Kubba","startTime":564.0999999999999,"endTime":566.1700000000001,"body":"at that time. Wow,"},{"speaker":"Aaron Moncur","startTime":566.2,"endTime":568.0899999999999,"body":"what do you"},{"speaker":"Aaron Moncur","startTime":566.2,"endTime":568.0899999999999,"body":"remember what kind of questions"},{"speaker":"Aaron Moncur","startTime":568.0899999999999,"endTime":568.75,"body":"he asked you?"},{"speaker":"Michael Kubba","startTime":569.1089999999999,"endTime":571.0889999999999,"body":"Yeah, it was"},{"speaker":"Michael Kubba","startTime":569.1089999999999,"endTime":571.0889999999999,"body":"really, it was pretty, it was"},{"speaker":"Michael Kubba","startTime":571.0889999999999,"endTime":575.259,"body":"pretty high level. And actually"},{"speaker":"Michael Kubba","startTime":571.0889999999999,"endTime":575.259,"body":"funny story about that I was"},{"speaker":"Michael Kubba","startTime":575.259,"endTime":578.9190000000001,"body":"supposed to interview him. It's"},{"speaker":"Michael Kubba","startTime":575.259,"endTime":578.9190000000001,"body":"more of a final sign off, I"},{"speaker":"Michael Kubba","startTime":578.9190000000001,"endTime":582.6089999999999,"body":"would say from him. Even though"},{"speaker":"Michael Kubba","startTime":578.9190000000001,"endTime":582.6089999999999,"body":"he's a really brilliant guy, it"},{"speaker":"Michael Kubba","startTime":582.6089999999999,"endTime":585.069,"body":"wasn't technical, or, you know,"},{"speaker":"Michael Kubba","startTime":582.6089999999999,"endTime":585.069,"body":"I already had those kinds of"},{"speaker":"Michael Kubba","startTime":585.069,"endTime":587.8589999999999,"body":"interviews. And so this was kind"},{"speaker":"Michael Kubba","startTime":585.069,"endTime":587.8589999999999,"body":"of final sign off. And there it"},{"speaker":"Michael Kubba","startTime":587.8589999999999,"endTime":591.4290000000001,"body":"was a Friday evening, supposed"},{"speaker":"Michael Kubba","startTime":587.8589999999999,"endTime":591.4290000000001,"body":"to interview him at like 530."},{"speaker":"Michael Kubba","startTime":591.8789999999999,"endTime":596.829,"body":"And, you know, 530 came around,"},{"speaker":"Michael Kubba","startTime":591.8789999999999,"endTime":596.829,"body":"I didn't get a phone call 637 30"},{"speaker":"Michael Kubba","startTime":596.829,"endTime":599.529,"body":"and I had my wife and my friend"},{"speaker":"Michael Kubba","startTime":596.829,"endTime":599.529,"body":"were over and we were supposed"},{"speaker":"Michael Kubba","startTime":599.529,"endTime":602.559,"body":"to go see a movie, you know? And"},{"speaker":"Michael Kubba","startTime":599.529,"endTime":602.559,"body":"so like, 830 rolls around, and"},{"speaker":"Michael Kubba","startTime":602.559,"endTime":604.569,"body":"I'm like, Okay, well, I've"},{"speaker":"Michael Kubba","startTime":602.559,"endTime":604.569,"body":"waited three hours. I just don't"},{"speaker":"Michael Kubba","startTime":604.569,"endTime":608.1389999999999,"body":"think this is happening. And you"},{"speaker":"Michael Kubba","startTime":604.569,"endTime":608.1389999999999,"body":"know, I tried to put myself back"},{"speaker":"Michael Kubba","startTime":608.1389999999999,"endTime":611.829,"body":"in that mindset, like, I"},{"speaker":"Michael Kubba","startTime":608.1389999999999,"endTime":611.829,"body":"probably should have just"},{"speaker":"Michael Kubba","startTime":612.009,"endTime":614.469,"body":"canceled everything and just"},{"speaker":"Michael Kubba","startTime":612.009,"endTime":614.469,"body":"like, hang out there till"},{"speaker":"Michael Kubba","startTime":614.469,"endTime":618.3389999999999,"body":"midnight and just wait for the"},{"speaker":"Michael Kubba","startTime":614.469,"endTime":618.3389999999999,"body":"phone call, you know, but for"},{"speaker":"Michael Kubba","startTime":618.3389999999999,"endTime":620.3489999999999,"body":"whatever reason, I was like,"},{"speaker":"Michael Kubba","startTime":618.3389999999999,"endTime":620.3489999999999,"body":"Okay, well, this isn't"},{"speaker":"Michael Kubba","startTime":620.3489999999999,"endTime":623.1389999999999,"body":"happening. And so we hopped in"},{"speaker":"Michael Kubba","startTime":620.3489999999999,"endTime":623.1389999999999,"body":"the car, and we started driving,"},{"speaker":"Michael Kubba","startTime":623.8589999999999,"endTime":627.069,"body":"and it was raining that night."},{"speaker":"Michael Kubba","startTime":623.8589999999999,"endTime":627.069,"body":"It was like really, really bad"},{"speaker":"Michael Kubba","startTime":627.069,"endTime":631.1790000000001,"body":"storm. So I'm driving, driving"},{"speaker":"Michael Kubba","startTime":627.069,"endTime":631.1790000000001,"body":"down and and all of a sudden I"},{"speaker":"Michael Kubba","startTime":631.1790000000001,"endTime":636.039,"body":"get a phone call from from La La"},{"speaker":"Michael Kubba","startTime":631.1790000000001,"endTime":636.039,"body":"number. And I'm like, Oh my"},{"speaker":"Michael Kubba","startTime":636.039,"endTime":640.329,"body":"goodness. So I I pick up the"},{"speaker":"Michael Kubba","startTime":636.039,"endTime":640.329,"body":"phone and you know, Hello, yeah,"},{"speaker":"Michael Kubba","startTime":640.3589999999999,"endTime":645.1890000000001,"body":"this is Elon Musk. And I'm like,"},{"speaker":"Michael Kubba","startTime":640.3589999999999,"endTime":645.1890000000001,"body":"Ha And so like, I literally have"},{"speaker":"Michael Kubba","startTime":645.1890000000001,"endTime":648.039,"body":"to start interviewing while my"},{"speaker":"Michael Kubba","startTime":645.1890000000001,"endTime":648.039,"body":"wife and my friend are in the"},{"speaker":"Michael Kubba","startTime":648.039,"endTime":650.019,"body":"car, and I'm trying to I'm"},{"speaker":"Michael Kubba","startTime":648.039,"endTime":650.019,"body":"driving, I'm trying to navigate"},{"speaker":"Michael Kubba","startTime":650.019,"endTime":653.229,"body":"through the, through the rain, I"},{"speaker":"Michael Kubba","startTime":650.019,"endTime":653.229,"body":"get off at the first on ramp or"},{"speaker":"Michael Kubba","startTime":653.229,"endTime":657.1590000000001,"body":"off ramp. And I find like a"},{"speaker":"Michael Kubba","startTime":653.229,"endTime":657.1590000000001,"body":"building with cover, and I get"},{"speaker":"Michael Kubba","startTime":657.1590000000001,"endTime":661.0889999999999,"body":"out of the car, and I just, you"},{"speaker":"Michael Kubba","startTime":657.1590000000001,"endTime":661.0889999999999,"body":"know, finish out the interview."},{"speaker":"Michael Kubba","startTime":661.0889999999999,"endTime":663.9390000000001,"body":"And he was just asking me, you"},{"speaker":"Michael Kubba","startTime":661.0889999999999,"endTime":663.9390000000001,"body":"know, what, why do you want to"},{"speaker":"Michael Kubba","startTime":664.2090000000001,"endTime":669.069,"body":"join Tesla and what questions I"},{"speaker":"Michael Kubba","startTime":664.2090000000001,"endTime":669.069,"body":"have for him and what excites me"},{"speaker":"Michael Kubba","startTime":669.069,"endTime":672.6389999999999,"body":"and stuff like that. So yeah, it"},{"speaker":"Michael Kubba","startTime":669.069,"endTime":672.6389999999999,"body":"was, it wasn't too bad. But"},{"speaker":"Michael Kubba","startTime":673.1189999999999,"endTime":675.3389999999999,"body":"great story. It's pretty, it was"},{"speaker":"Michael Kubba","startTime":673.1189999999999,"endTime":675.3389999999999,"body":"pretty funny."},{"speaker":"Aaron Moncur","startTime":676.3,"endTime":679.0899999999999,"body":"I want to go back"},{"speaker":"Aaron Moncur","startTime":676.3,"endTime":679.0899999999999,"body":"to the first phone call you had"},{"speaker":"Aaron Moncur","startTime":679.0899999999999,"endTime":682.03,"body":"with the hiring manager at"},{"speaker":"Aaron Moncur","startTime":679.0899999999999,"endTime":682.03,"body":"Apple, because I think it's not"},{"speaker":"Aaron Moncur","startTime":682.03,"endTime":684.7,"body":"instructive specifically for"},{"speaker":"Aaron Moncur","startTime":682.03,"endTime":684.7,"body":"Apple. But people listening to"},{"speaker":"Aaron Moncur","startTime":684.7,"endTime":687.1600000000001,"body":"this, I'm sure there are those"},{"speaker":"Aaron Moncur","startTime":684.7,"endTime":687.1600000000001,"body":"listeners out there who are"},{"speaker":"Aaron Moncur","startTime":687.1600000000001,"endTime":689.9200000000001,"body":"trying to get a job right now"},{"speaker":"Aaron Moncur","startTime":687.1600000000001,"endTime":689.9200000000001,"body":"who are trying to get into this"},{"speaker":"Aaron Moncur","startTime":689.9200000000001,"endTime":692.4100000000001,"body":"company or that company, and I"},{"speaker":"Aaron Moncur","startTime":689.9200000000001,"endTime":692.4100000000001,"body":"think it might be useful for"},{"speaker":"Aaron Moncur","startTime":692.4100000000001,"endTime":696.55,"body":"them to hear. Do you remember?"},{"speaker":"Aaron Moncur","startTime":692.4100000000001,"endTime":696.55,"body":"How did you get that? That first"},{"speaker":"Aaron Moncur","startTime":696.55,"endTime":699.3399999999999,"body":"call? I know, you said that you"},{"speaker":"Aaron Moncur","startTime":696.55,"endTime":699.3399999999999,"body":"kind of reached out to everyone."},{"speaker":"Aaron Moncur","startTime":699.3399999999999,"endTime":703.27,"body":"But you remember any more"},{"speaker":"Aaron Moncur","startTime":699.3399999999999,"endTime":703.27,"body":"granular details about about"},{"speaker":"Aaron Moncur","startTime":703.27,"endTime":705.1600000000001,"body":"that first call getting the"},{"speaker":"Aaron Moncur","startTime":703.27,"endTime":705.1600000000001,"body":"first call?"},{"speaker":"Michael Kubba","startTime":705.7,"endTime":708.1300000000001,"body":"Yeah, it was"},{"speaker":"Michael Kubba","startTime":705.7,"endTime":708.1300000000001,"body":"actually a call. It was a an"},{"speaker":"Michael Kubba","startTime":708.1300000000001,"endTime":712.0,"body":"email from a recruiter first."},{"speaker":"Michael Kubba","startTime":708.1300000000001,"endTime":712.0,"body":"And there were some questions"},{"speaker":"Michael Kubba","startTime":712.0,"endTime":715.81,"body":"about kind of my experience and"},{"speaker":"Michael Kubba","startTime":712.0,"endTime":715.81,"body":"what kind of positions I was"},{"speaker":"Michael Kubba","startTime":715.81,"endTime":717.9100000000001,"body":"looking for. So that was kind of"},{"speaker":"Michael Kubba","startTime":715.81,"endTime":717.9100000000001,"body":"like the first touch point"},{"speaker":"Michael Kubba","startTime":717.9100000000001,"endTime":721.54,"body":"where, you know, I had to be"},{"speaker":"Michael Kubba","startTime":717.9100000000001,"endTime":721.54,"body":"very definitive. I tried to be"},{"speaker":"Michael Kubba","startTime":721.54,"endTime":723.7,"body":"very definitive, you know, these"},{"speaker":"Michael Kubba","startTime":721.54,"endTime":723.7,"body":"are the three types. These are"},{"speaker":"Michael Kubba","startTime":723.7,"endTime":728.9200000000001,"body":"the three roles that I'm"},{"speaker":"Michael Kubba","startTime":723.7,"endTime":728.9200000000001,"body":"interested in. And this is why."},{"speaker":"Michael Kubba","startTime":729.6700000000001,"endTime":731.6500000000001,"body":"So I think that that was"},{"speaker":"Michael Kubba","startTime":729.6700000000001,"endTime":731.6500000000001,"body":"helpful, because, you know, a"},{"speaker":"Michael Kubba","startTime":731.6500000000001,"endTime":735.6099999999999,"body":"lot of times the recruiters, you"},{"speaker":"Michael Kubba","startTime":731.6500000000001,"endTime":735.6099999999999,"body":"know, they, they're trying their"},{"speaker":"Michael Kubba","startTime":735.6099999999999,"endTime":740.5899999999999,"body":"best to, you know, figure out is"},{"speaker":"Michael Kubba","startTime":735.6099999999999,"endTime":740.5899999999999,"body":"this candidate a fit for the"},{"speaker":"Michael Kubba","startTime":740.5899999999999,"endTime":743.6199999999999,"body":"role that I've been assigned to,"},{"speaker":"Michael Kubba","startTime":740.5899999999999,"endTime":743.6199999999999,"body":"and they're not, they're not"},{"speaker":"Michael Kubba","startTime":743.6199999999999,"endTime":747.8499999999999,"body":"necessarily an engineer, but"},{"speaker":"Michael Kubba","startTime":743.6199999999999,"endTime":747.8499999999999,"body":"they see some experience and"},{"speaker":"Michael Kubba","startTime":747.8499999999999,"endTime":751.1800000000001,"body":"maybe some key words and things"},{"speaker":"Michael Kubba","startTime":747.8499999999999,"endTime":751.1800000000001,"body":"like that. And so yeah, I think"},{"speaker":"Michael Kubba","startTime":751.24,"endTime":753.79,"body":"sometimes it can be helpful to"},{"speaker":"Michael Kubba","startTime":751.24,"endTime":753.79,"body":"guide that conversation, you"},{"speaker":"Michael Kubba","startTime":753.79,"endTime":756.3399999999999,"body":"know, and get in the head of the"},{"speaker":"Michael Kubba","startTime":753.79,"endTime":756.3399999999999,"body":"hiring manager, why would the"},{"speaker":"Michael Kubba","startTime":756.3399999999999,"endTime":760.5699999999999,"body":"hiring manager want want you?"},{"speaker":"Michael Kubba","startTime":756.3399999999999,"endTime":760.5699999999999,"body":"And so I think that was part of"},{"speaker":"Michael Kubba","startTime":760.5699999999999,"endTime":763.1500000000001,"body":"it just be a little bit"},{"speaker":"Michael Kubba","startTime":760.5699999999999,"endTime":763.1500000000001,"body":"definitive. And, hey, I saw this"},{"speaker":"Michael Kubba","startTime":763.1500000000001,"endTime":767.3800000000001,"body":"role. This is what I, this is"},{"speaker":"Michael Kubba","startTime":763.1500000000001,"endTime":767.3800000000001,"body":"why I think I'm the fit for it."},{"speaker":"Michael Kubba","startTime":768.4000000000001,"endTime":771.1600000000001,"body":"And I'd love the opportunity to"},{"speaker":"Michael Kubba","startTime":768.4000000000001,"endTime":771.1600000000001,"body":"talk with the hiring manager"},{"speaker":"Michael Kubba","startTime":771.1600000000001,"endTime":773.8599999999999,"body":"more about my experience, and"},{"speaker":"Michael Kubba","startTime":771.1600000000001,"endTime":773.8599999999999,"body":"when so that was kind of the"},{"speaker":"Michael Kubba","startTime":773.8599999999999,"endTime":776.05,"body":"first, the first thing, okay,"},{"speaker":"Aaron Moncur","startTime":776.26,"endTime":778.69,"body":"it wasn't like"},{"speaker":"Aaron Moncur","startTime":776.26,"endTime":778.69,"body":"someone you had gone to school"},{"speaker":"Aaron Moncur","startTime":778.69,"endTime":781.27,"body":"with was working there, and you"},{"speaker":"Aaron Moncur","startTime":778.69,"endTime":781.27,"body":"reached out to them, and they"},{"speaker":"Aaron Moncur","startTime":781.27,"endTime":784.21,"body":"put you in contact with the"},{"speaker":"Aaron Moncur","startTime":781.27,"endTime":784.21,"body":"hiring manager was a recruiter."},{"speaker":"Michael Kubba","startTime":784.99,"endTime":787.24,"body":"It was a"},{"speaker":"Michael Kubba","startTime":784.99,"endTime":787.24,"body":"recruiter that, yeah, got in"},{"speaker":"Michael Kubba","startTime":787.24,"endTime":795.0699999999999,"body":"contact with and, and, you know,"},{"speaker":"Michael Kubba","startTime":787.24,"endTime":795.0699999999999,"body":"it was, that was the first, you"},{"speaker":"Michael Kubba","startTime":795.0699999999999,"endTime":798.7,"body":"know, the first check. And then"},{"speaker":"Michael Kubba","startTime":795.0699999999999,"endTime":798.7,"body":"I had a hiring Hiring Manager"},{"speaker":"Michael Kubba","startTime":798.7,"endTime":803.29,"body":"screen after that. But no, it"},{"speaker":"Michael Kubba","startTime":798.7,"endTime":803.29,"body":"definitely had at Apple, it was"},{"speaker":"Michael Kubba","startTime":803.29,"endTime":805.8699999999999,"body":"a little more removed, right?"},{"speaker":"Michael Kubba","startTime":803.29,"endTime":805.8699999999999,"body":"Like, I didn't have a bunch of"},{"speaker":"Michael Kubba","startTime":805.8699999999999,"endTime":809.5899999999999,"body":"friends that I was, you know,"},{"speaker":"Michael Kubba","startTime":805.8699999999999,"endTime":809.5899999999999,"body":"working with at the aerospace"},{"speaker":"Michael Kubba","startTime":809.5899999999999,"endTime":812.29,"body":"industry that that were there."},{"speaker":"Michael Kubba","startTime":809.5899999999999,"endTime":812.29,"body":"So it was like, literally"},{"speaker":"Michael Kubba","startTime":812.29,"endTime":814.78,"body":"anybody I could, I could talk to"},{"speaker":"Michael Kubba","startTime":812.29,"endTime":814.78,"body":"there, and it just happened to"},{"speaker":"Michael Kubba","startTime":814.78,"endTime":817.4200000000001,"body":"be a recruiter. So that was the"},{"speaker":"Michael Kubba","startTime":814.78,"endTime":817.4200000000001,"body":"first step. And then with the"},{"speaker":"Michael Kubba","startTime":817.4200000000001,"endTime":819.52,"body":"hiring manager, you know, a lot"},{"speaker":"Michael Kubba","startTime":817.4200000000001,"endTime":819.52,"body":"of it was just kind of"},{"speaker":"Michael Kubba","startTime":819.52,"endTime":825.19,"body":"listening, you know, to what"},{"speaker":"Michael Kubba","startTime":819.52,"endTime":825.19,"body":"they're looking for, and why"},{"speaker":"Michael Kubba","startTime":825.19,"endTime":827.29,"body":"they're trying to hire this"},{"speaker":"Michael Kubba","startTime":825.19,"endTime":827.29,"body":"position. And then just trying"},{"speaker":"Michael Kubba","startTime":827.29,"endTime":830.8,"body":"to play to the, to the strengths"},{"speaker":"Michael Kubba","startTime":827.29,"endTime":830.8,"body":"at least, to get to the next"},{"speaker":"Michael Kubba","startTime":830.8,"endTime":834.7,"body":"stage where I can actually, you"},{"speaker":"Michael Kubba","startTime":830.8,"endTime":834.7,"body":"know, show some of my technical,"},{"speaker":"Michael Kubba","startTime":834.79,"endTime":837.22,"body":"you know, aptitude. So,"},{"speaker":"Aaron Moncur","startTime":838.45,"endTime":841.0,"body":"apparently, there"},{"speaker":"Aaron Moncur","startTime":838.45,"endTime":841.0,"body":"were like, 15 of those next"},{"speaker":"Aaron Moncur","startTime":841.0,"endTime":841.6300000000001,"body":"stages."},{"speaker":"Michael Kubba","startTime":842.2,"endTime":844.51,"body":"You know, that"},{"speaker":"Michael Kubba","startTime":842.2,"endTime":844.51,"body":"was, it was really, it was"},{"speaker":"Michael Kubba","startTime":844.51,"endTime":848.2,"body":"actually a pretty intense"},{"speaker":"Michael Kubba","startTime":844.51,"endTime":848.2,"body":"process, because specifically,"},{"speaker":"Michael Kubba","startTime":848.2,"endTime":851.8900000000001,"body":"it ended up being three"},{"speaker":"Michael Kubba","startTime":848.2,"endTime":851.8900000000001,"body":"different teams that I started"},{"speaker":"Michael Kubba","startTime":851.8900000000001,"endTime":854.74,"body":"interviewing with, and it all"},{"speaker":"Michael Kubba","startTime":851.8900000000001,"endTime":854.74,"body":"kind of so many Yeah, kind of"},{"speaker":"Michael Kubba","startTime":854.74,"endTime":858.22,"body":"all unfolded. So, you know, I"},{"speaker":"Michael Kubba","startTime":854.74,"endTime":858.22,"body":"started interviewing with the"},{"speaker":"Michael Kubba","startTime":858.22,"endTime":862.75,"body":"iPod team, and at that time, you"},{"speaker":"Michael Kubba","startTime":858.22,"endTime":862.75,"body":"know, then it turned into ipod"},{"speaker":"Michael Kubba","startTime":862.75,"endTime":870.6099999999999,"body":"iphone team. And I came in at"},{"speaker":"Michael Kubba","startTime":862.75,"endTime":870.6099999999999,"body":"first for just kind of like a I"},{"speaker":"Michael Kubba","startTime":870.6099999999999,"endTime":874.3599999999999,"body":"don't know, maybe it was like a"},{"speaker":"Michael Kubba","startTime":870.6099999999999,"endTime":874.3599999999999,"body":"culture fit check. I went and"},{"speaker":"Michael Kubba","startTime":874.3599999999999,"endTime":878.71,"body":"just for lunch with the with a"},{"speaker":"Michael Kubba","startTime":874.3599999999999,"endTime":878.71,"body":"bunch of people, you know,"},{"speaker":"Michael Kubba","startTime":878.71,"endTime":881.4100000000001,"body":"including Steve's a deskey, and"},{"speaker":"Michael Kubba","startTime":878.71,"endTime":881.4100000000001,"body":"a few other people that were,"},{"speaker":"Michael Kubba","startTime":881.44,"endTime":884.71,"body":"you know, pretty high up there."},{"speaker":"Michael Kubba","startTime":881.44,"endTime":884.71,"body":"At that time. They were, you"},{"speaker":"Michael Kubba","startTime":884.71,"endTime":890.3800000000001,"body":"know, a little bit more junior"},{"speaker":"Michael Kubba","startTime":884.71,"endTime":890.3800000000001,"body":"but and it started with a lunch"},{"speaker":"Michael Kubba","startTime":890.3800000000001,"endTime":894.97,"body":"and then after that it was a"},{"speaker":"Michael Kubba","startTime":890.3800000000001,"endTime":894.97,"body":"design challenge, which is"},{"speaker":"Michael Kubba","startTime":894.97,"endTime":897.8199999999999,"body":"pretty pretty famous for Apple"},{"speaker":"Michael Kubba","startTime":894.97,"endTime":897.8199999999999,"body":"now. I mean, they I think most"},{"speaker":"Michael Kubba","startTime":898.24,"endTime":903.6700000000001,"body":"product design roles do this"},{"speaker":"Michael Kubba","startTime":898.24,"endTime":903.6700000000001,"body":"challenge. It's a battery door"},{"speaker":"Michael Kubba","startTime":903.8800000000001,"endTime":906.6400000000001,"body":"design and you have to do it on"},{"speaker":"Michael Kubba","startTime":903.8800000000001,"endTime":906.6400000000001,"body":"your own and then you have to"},{"speaker":"Michael Kubba","startTime":906.6400000000001,"endTime":911.6800000000001,"body":"come in and present it to"},{"speaker":"Michael Kubba","startTime":906.6400000000001,"endTime":911.6800000000001,"body":"everybody and I as a as an"},{"speaker":"Michael Kubba","startTime":911.6800000000001,"endTime":915.04,"body":"engineer at Apple i i Then"},{"speaker":"Michael Kubba","startTime":911.6800000000001,"endTime":915.04,"body":"screened many people with the"},{"speaker":"Michael Kubba","startTime":915.04,"endTime":920.5899999999999,"body":"same design challenge. So I got"},{"speaker":"Michael Kubba","startTime":915.04,"endTime":920.5899999999999,"body":"I got pretty good at it. But But"},{"speaker":"Michael Kubba","startTime":920.5899999999999,"endTime":923.56,"body":"then, you know, meeting with so"},{"speaker":"Michael Kubba","startTime":920.5899999999999,"endTime":923.56,"body":"many other folks across these"},{"speaker":"Michael Kubba","startTime":923.56,"endTime":926.23,"body":"three different teams, it was"},{"speaker":"Michael Kubba","startTime":923.56,"endTime":926.23,"body":"yeah, it ended up being like 15"},{"speaker":"Michael Kubba","startTime":926.23,"endTime":931.3900000000001,"body":"people, you know, five or six"},{"speaker":"Michael Kubba","startTime":926.23,"endTime":931.3900000000001,"body":"people per per kind of role. And"},{"speaker":"Michael Kubba","startTime":931.3900000000001,"endTime":931.9300000000001,"body":"then were you"},{"speaker":"Aaron Moncur","startTime":932.74,"endTime":937.51,"body":"were you working"},{"speaker":"Aaron Moncur","startTime":932.74,"endTime":937.51,"body":"full time during your full time,"},{"speaker":"Aaron Moncur","startTime":937.81,"endTime":941.3499999999999,"body":"squeeze lunch meetings or just"},{"speaker":"Aaron Moncur","startTime":937.81,"endTime":941.3499999999999,"body":"take time off here and there"},{"speaker":"Aaron Moncur","startTime":941.3499999999999,"endTime":943.75,"body":"personal time to think and"},{"speaker":"Aaron Moncur","startTime":941.3499999999999,"endTime":943.75,"body":"interview."},{"speaker":"Michael Kubba","startTime":943.96,"endTime":945.76,"body":"Yeah, exactly."},{"speaker":"Michael Kubba","startTime":943.96,"endTime":945.76,"body":"And then, you know, not to"},{"speaker":"Michael Kubba","startTime":945.76,"endTime":948.0699999999999,"body":"mention the design challenge."},{"speaker":"Michael Kubba","startTime":945.76,"endTime":948.0699999999999,"body":"And I was doing that basically"},{"speaker":"Michael Kubba","startTime":948.0699999999999,"endTime":952.4200000000001,"body":"nights and weekends. You know,"},{"speaker":"Michael Kubba","startTime":948.0699999999999,"endTime":952.4200000000001,"body":"to try to get that done. And,"},{"speaker":"Michael Kubba","startTime":952.45,"endTime":956.9200000000001,"body":"and but, you know, at the time,"},{"speaker":"Michael Kubba","startTime":952.45,"endTime":956.9200000000001,"body":"I was like, I was so jazzed on"},{"speaker":"Michael Kubba","startTime":956.9200000000001,"endTime":960.3399999999999,"body":"it. You know, I was like, I was"},{"speaker":"Michael Kubba","startTime":956.9200000000001,"endTime":960.3399999999999,"body":"energized by it. So I wanted to"},{"speaker":"Michael Kubba","startTime":960.3399999999999,"endTime":964.3299999999999,"body":"do it, you know, it's awesome."},{"speaker":"Michael Kubba","startTime":960.3399999999999,"endTime":964.3299999999999,"body":"And I remember showing my, my"},{"speaker":"Michael Kubba","startTime":964.3299999999999,"endTime":967.81,"body":"friends, some of the some of the"},{"speaker":"Michael Kubba","startTime":964.3299999999999,"endTime":967.81,"body":"designs, they're like, Yeah, but"},{"speaker":"Michael Kubba","startTime":967.81,"endTime":970.1800000000001,"body":"that's not really what Apple"},{"speaker":"Michael Kubba","startTime":967.81,"endTime":970.1800000000001,"body":"would do. You gotta go back to"},{"speaker":"Michael Kubba","startTime":970.1800000000001,"endTime":976.3599999999999,"body":"the drawing board. You know? So,"},{"speaker":"Michael Kubba","startTime":970.1800000000001,"endTime":976.3599999999999,"body":"you know, had to had to start"},{"speaker":"Michael Kubba","startTime":976.3599999999999,"endTime":979.6300000000001,"body":"over a couple times. But yeah,"},{"speaker":"Michael Kubba","startTime":976.3599999999999,"endTime":979.6300000000001,"body":"it was it was it was really fun."},{"speaker":"Aaron Moncur","startTime":980.1400000000001,"endTime":982.54,"body":"That's cool. Very"},{"speaker":"Aaron Moncur","startTime":980.1400000000001,"endTime":982.54,"body":"cool. Well, I'm going to nerd"},{"speaker":"Aaron Moncur","startTime":982.5699999999999,"endTime":985.21,"body":"out a little bit on one of the"},{"speaker":"Aaron Moncur","startTime":982.5699999999999,"endTime":985.21,"body":"products that you helped design,"},{"speaker":"Aaron Moncur","startTime":985.21,"endTime":989.4100000000001,"body":"which was the Apple TV remote."},{"speaker":"Aaron Moncur","startTime":985.21,"endTime":989.4100000000001,"body":"And I was, I was kind of excited"},{"speaker":"Aaron Moncur","startTime":989.4100000000001,"endTime":992.26,"body":"to see that you had helped"},{"speaker":"Aaron Moncur","startTime":989.4100000000001,"endTime":992.26,"body":"design that because in all"},{"speaker":"Aaron Moncur","startTime":992.26,"endTime":995.8299999999999,"body":"honesty, I've looked at this"},{"speaker":"Aaron Moncur","startTime":992.26,"endTime":995.8299999999999,"body":"thing several times and picked"},{"speaker":"Aaron Moncur","startTime":995.8299999999999,"endTime":999.7,"body":"it up and studied it and been"},{"speaker":"Aaron Moncur","startTime":995.8299999999999,"endTime":999.7,"body":"really impressed with how, like,"},{"speaker":"Aaron Moncur","startTime":999.73,"endTime":1003.69,"body":"I guess integrated the whole"},{"speaker":"Aaron Moncur","startTime":999.73,"endTime":1003.69,"body":"thing is, I mean, I can't tell."},{"speaker":"Aaron Moncur","startTime":1004.0799999999999,"endTime":1007.8900000000001,"body":"I think it was machined, but I'm"},{"speaker":"Aaron Moncur","startTime":1004.0799999999999,"endTime":1007.8900000000001,"body":"not 100% Sure, maybe it was"},{"speaker":"Aaron Moncur","startTime":1007.8900000000001,"endTime":1011.25,"body":"extruded, and then post machined"},{"speaker":"Aaron Moncur","startTime":1007.8900000000001,"endTime":1011.25,"body":"with different features. I'm not"},{"speaker":"Aaron Moncur","startTime":1011.25,"endTime":1013.6199999999999,"body":"sure but the whole thing is so"},{"speaker":"Aaron Moncur","startTime":1011.25,"endTime":1013.6199999999999,"body":"smooth, and just well put"},{"speaker":"Aaron Moncur","startTime":1013.6199999999999,"endTime":1016.8299999999999,"body":"together, that I couldn't figure"},{"speaker":"Aaron Moncur","startTime":1013.6199999999999,"endTime":1016.8299999999999,"body":"out exactly what the"},{"speaker":"Aaron Moncur","startTime":1016.8299999999999,"endTime":1020.28,"body":"manufacturing process was, which"},{"speaker":"Aaron Moncur","startTime":1016.8299999999999,"endTime":1020.28,"body":"I think is really a pretty,"},{"speaker":"Aaron Moncur","startTime":1020.49,"endTime":1026.34,"body":"pretty good hallmark of a good"},{"speaker":"Aaron Moncur","startTime":1020.49,"endTime":1026.34,"body":"design. The manufacturing"},{"speaker":"Aaron Moncur","startTime":1026.34,"endTime":1028.83,"body":"process just kind of fades away"},{"speaker":"Aaron Moncur","startTime":1026.34,"endTime":1028.83,"body":"in the background, and you're"},{"speaker":"Aaron Moncur","startTime":1028.83,"endTime":1033.51,"body":"just left with the experience as"},{"speaker":"Aaron Moncur","startTime":1028.83,"endTime":1033.51,"body":"a user. My wife is always making"},{"speaker":"Aaron Moncur","startTime":1033.51,"endTime":1036.15,"body":"fun of me, because I'll pick"},{"speaker":"Aaron Moncur","startTime":1033.51,"endTime":1036.15,"body":"plastic parts up. And it's"},{"speaker":"Aaron Moncur","startTime":1036.15,"endTime":1038.46,"body":"pretty easy to see parting"},{"speaker":"Aaron Moncur","startTime":1036.15,"endTime":1038.46,"body":"lines, you know, and eject Ray"},{"speaker":"Aaron Moncur","startTime":1038.46,"endTime":1040.65,"body":"marks and things like that."},{"speaker":"Aaron Moncur","startTime":1038.46,"endTime":1040.65,"body":"Okay, yeah, this was injected"},{"speaker":"Aaron Moncur","startTime":1040.65,"endTime":1044.22,"body":"molded. But the Apple TV remote,"},{"speaker":"Aaron Moncur","startTime":1040.65,"endTime":1044.22,"body":"I always thought was a really"},{"speaker":"Aaron Moncur","startTime":1044.22,"endTime":1047.94,"body":"cool piece of hardware. So maybe"},{"speaker":"Aaron Moncur","startTime":1044.22,"endTime":1047.94,"body":"you can talk a little bit about"},{"speaker":"Aaron Moncur","startTime":1048.21,"endTime":1051.93,"body":"what definitively for me, what"},{"speaker":"Aaron Moncur","startTime":1048.21,"endTime":1051.93,"body":"was the manufacturing process"},{"speaker":"Aaron Moncur","startTime":1051.93,"endTime":1055.83,"body":"for the housing at least? And"},{"speaker":"Aaron Moncur","startTime":1051.93,"endTime":1055.83,"body":"then I'm even more interested to"},{"speaker":"Aaron Moncur","startTime":1055.83,"endTime":1058.65,"body":"hear about what was the process"},{"speaker":"Aaron Moncur","startTime":1055.83,"endTime":1058.65,"body":"for developing that"},{"speaker":"Aaron Moncur","startTime":1058.65,"endTime":1062.4,"body":"manufacturing process? Because"},{"speaker":"Aaron Moncur","startTime":1058.65,"endTime":1062.4,"body":"it seems like a challenging part"},{"speaker":"Aaron Moncur","startTime":1062.43,"endTime":1065.01,"body":"to make looking at all the"},{"speaker":"Aaron Moncur","startTime":1062.43,"endTime":1065.01,"body":"little intricate features that"},{"speaker":"Aaron Moncur","startTime":1065.01,"endTime":1065.52,"body":"are in there."},{"speaker":"Michael Kubba","startTime":1065.94,"endTime":1069.3,"body":"Yeah, yeah,"},{"speaker":"Michael Kubba","startTime":1065.94,"endTime":1069.3,"body":"totally. So you're right, it is"},{"speaker":"Michael Kubba","startTime":1069.3300000000002,"endTime":1073.56,"body":"it is machined, it's actually"},{"speaker":"Michael Kubba","startTime":1069.3300000000002,"endTime":1073.56,"body":"extruded. The net shape is"},{"speaker":"Michael Kubba","startTime":1073.56,"endTime":1076.89,"body":"extruded. The profile is"},{"speaker":"Michael Kubba","startTime":1073.56,"endTime":1076.89,"body":"extruded. Okay. Okay, extruded,"},{"speaker":"Michael Kubba","startTime":1076.95,"endTime":1082.47,"body":"and then it's post machined"},{"speaker":"Michael Kubba","startTime":1076.95,"endTime":1082.47,"body":"after that. And so, kind of the"},{"speaker":"Michael Kubba","startTime":1082.47,"endTime":1084.96,"body":"way I didn't really realize it"},{"speaker":"Michael Kubba","startTime":1082.47,"endTime":1084.96,"body":"at the time, but I've looked"},{"speaker":"Michael Kubba","startTime":1084.96,"endTime":1087.78,"body":"back on that project, I'm like,"},{"speaker":"Michael Kubba","startTime":1084.96,"endTime":1087.78,"body":"wow, that project was probably"},{"speaker":"Michael Kubba","startTime":1087.78,"endTime":1092.6100000000001,"body":"the most definitive, most"},{"speaker":"Michael Kubba","startTime":1087.78,"endTime":1092.6100000000001,"body":"defining moment for me, as a"},{"speaker":"Michael Kubba","startTime":1092.6100000000001,"endTime":1094.8600000000001,"body":"product designer, you know, it"},{"speaker":"Michael Kubba","startTime":1092.6100000000001,"endTime":1094.8600000000001,"body":"was the first time I was leading"},{"speaker":"Michael Kubba","startTime":1094.8600000000001,"endTime":1097.77,"body":"a project, but like, I look back"},{"speaker":"Michael Kubba","startTime":1094.8600000000001,"endTime":1097.77,"body":"on that product, and a lot of"},{"speaker":"Michael Kubba","startTime":1097.77,"endTime":1100.38,"body":"people, you know, mentioned the"},{"speaker":"Michael Kubba","startTime":1097.77,"endTime":1100.38,"body":"same thing, like, wow, that"},{"speaker":"Michael Kubba","startTime":1100.38,"endTime":1104.73,"body":"thing was amazing. And like, you"},{"speaker":"Michael Kubba","startTime":1100.38,"endTime":1104.73,"body":"know, it was just so seamless."},{"speaker":"Michael Kubba","startTime":1104.73,"endTime":1108.3300000000002,"body":"And like, it's like, a ship in a"},{"speaker":"Michael Kubba","startTime":1104.73,"endTime":1108.3300000000002,"body":"bottle. And yeah, exactly."},{"speaker":"Michael Kubba","startTime":1108.42,"endTime":1111.66,"body":"That's no way to describe it."},{"speaker":"Michael Kubba","startTime":1108.42,"endTime":1111.66,"body":"Yeah. And it's, you know, we"},{"speaker":"Michael Kubba","startTime":1111.66,"endTime":1114.45,"body":"sold it for, like, 19 bucks, you"},{"speaker":"Michael Kubba","startTime":1111.66,"endTime":1114.45,"body":"know, so it was it was crazy."},{"speaker":"Michael Kubba","startTime":1116.01,"endTime":1120.75,"body":"But, yeah, so there were a"},{"speaker":"Michael Kubba","startTime":1116.01,"endTime":1120.75,"body":"couple other incarnations of"},{"speaker":"Michael Kubba","startTime":1120.75,"endTime":1124.02,"body":"that, you know, the firt, the"},{"speaker":"Michael Kubba","startTime":1120.75,"endTime":1124.02,"body":"first remote was the kind of the"},{"speaker":"Michael Kubba","startTime":1124.05,"endTime":1127.89,"body":"white plastic one. So this kind"},{"speaker":"Michael Kubba","startTime":1124.05,"endTime":1127.89,"body":"of came after that. And we were,"},{"speaker":"Michael Kubba","startTime":1128.52,"endTime":1133.29,"body":"you know, developing it for, you"},{"speaker":"Michael Kubba","startTime":1128.52,"endTime":1133.29,"body":"know, to be standalone, but also"},{"speaker":"Michael Kubba","startTime":1133.3200000000002,"endTime":1137.91,"body":"potentially, in box with kind of"},{"speaker":"Michael Kubba","startTime":1133.3200000000002,"endTime":1137.91,"body":"the first unibody MacBooks that"},{"speaker":"Michael Kubba","startTime":1137.94,"endTime":1141.39,"body":"were, were kind of being"},{"speaker":"Michael Kubba","startTime":1137.94,"endTime":1141.39,"body":"released. And so there's a lot"},{"speaker":"Michael Kubba","startTime":1141.39,"endTime":1144.78,"body":"of attention, a lot of interest"},{"speaker":"Michael Kubba","startTime":1141.39,"endTime":1144.78,"body":"in like, you know, hogging out"},{"speaker":"Michael Kubba","startTime":1144.78,"endTime":1148.3200000000002,"body":"of billet material and under"},{"speaker":"Michael Kubba","startTime":1144.78,"endTime":1148.3200000000002,"body":"cuts and that kind of stuff."},{"speaker":"Michael Kubba","startTime":1149.19,"endTime":1153.39,"body":"Similarly, right after I think"},{"speaker":"Michael Kubba","startTime":1149.19,"endTime":1153.39,"body":"remote got released, the Mac"},{"speaker":"Michael Kubba","startTime":1153.39,"endTime":1156.8700000000001,"body":"Mini, the newer, you know, the"},{"speaker":"Michael Kubba","startTime":1153.39,"endTime":1156.8700000000001,"body":"updated version of Mac Mini,"},{"speaker":"Michael Kubba","startTime":1156.9,"endTime":1160.3200000000002,"body":"where they hogged out pretty"},{"speaker":"Michael Kubba","startTime":1156.9,"endTime":1160.3200000000002,"body":"much the whole thing out of out"},{"speaker":"Michael Kubba","startTime":1160.3200000000002,"endTime":1163.44,"body":"of a billet aluminum. So"},{"speaker":"Michael Kubba","startTime":1160.3200000000002,"endTime":1163.44,"body":"there's, there's a lot, it was"},{"speaker":"Michael Kubba","startTime":1163.44,"endTime":1166.5900000000001,"body":"very interested in this kind of,"},{"speaker":"Michael Kubba","startTime":1163.44,"endTime":1166.5900000000001,"body":"like, you know, no parting"},{"speaker":"Michael Kubba","startTime":1166.5900000000001,"endTime":1169.5900000000001,"body":"lines, and all of that kind of"},{"speaker":"Michael Kubba","startTime":1166.5900000000001,"endTime":1169.5900000000001,"body":"stuff. And there were a couple"},{"speaker":"Michael Kubba","startTime":1169.5900000000001,"endTime":1172.44,"body":"incarnations of the remote that"},{"speaker":"Michael Kubba","startTime":1169.5900000000001,"endTime":1172.44,"body":"never made it out into the wild"},{"speaker":"Michael Kubba","startTime":1172.44,"endTime":1177.3300000000002,"body":"and different explorations that"},{"speaker":"Michael Kubba","startTime":1172.44,"endTime":1177.3300000000002,"body":"kind of led to this. But, you"},{"speaker":"Michael Kubba","startTime":1177.3300000000002,"endTime":1180.5700000000002,"body":"know, when I started getting"},{"speaker":"Michael Kubba","startTime":1177.3300000000002,"endTime":1180.5700000000002,"body":"involved in the project, there"},{"speaker":"Michael Kubba","startTime":1180.5700000000002,"endTime":1186.24,"body":"was also another product that we"},{"speaker":"Michael Kubba","startTime":1180.5700000000002,"endTime":1186.24,"body":"were where the team was working"},{"speaker":"Michael Kubba","startTime":1186.24,"endTime":1189.42,"body":"on the iPod Nano at the time,"},{"speaker":"Michael Kubba","startTime":1186.24,"endTime":1189.42,"body":"which was a hollow extrusion,"},{"speaker":"Michael Kubba","startTime":1189.75,"endTime":1193.65,"body":"everything was assembled from"},{"speaker":"Michael Kubba","startTime":1189.75,"endTime":1193.65,"body":"either end, the button kind of"},{"speaker":"Michael Kubba","startTime":1193.65,"endTime":1196.71,"body":"came in from the outside. And"},{"speaker":"Michael Kubba","startTime":1193.65,"endTime":1196.71,"body":"then there were two plastic caps"},{"speaker":"Michael Kubba","startTime":1196.71,"endTime":1199.5900000000001,"body":"on the top and the bottom. And"},{"speaker":"Michael Kubba","startTime":1196.71,"endTime":1199.5900000000001,"body":"so there's some inspiration"},{"speaker":"Michael Kubba","startTime":1199.5900000000001,"endTime":1202.41,"body":"there. But it's like, well, this"},{"speaker":"Michael Kubba","startTime":1199.5900000000001,"endTime":1202.41,"body":"is a remote like, it doesn't"},{"speaker":"Michael Kubba","startTime":1202.41,"endTime":1205.65,"body":"need, you know, it doesn't need"},{"speaker":"Michael Kubba","startTime":1202.41,"endTime":1205.65,"body":"to be as complicated, like how"},{"speaker":"Michael Kubba","startTime":1205.65,"endTime":1207.63,"body":"do we make it as simple as"},{"speaker":"Michael Kubba","startTime":1205.65,"endTime":1207.63,"body":"possible, and you don't really"},{"speaker":"Michael Kubba","startTime":1207.63,"endTime":1210.93,"body":"need a big board. So like, can"},{"speaker":"Michael Kubba","startTime":1207.63,"endTime":1210.93,"body":"we literally hog out, you know,"},{"speaker":"Michael Kubba","startTime":1210.93,"endTime":1214.14,"body":"a circle, put a PCB in there,"},{"speaker":"Michael Kubba","startTime":1210.93,"endTime":1214.14,"body":"and then the buttons come in"},{"speaker":"Michael Kubba","startTime":1214.14,"endTime":1216.3,"body":"from the outside, it's like,"},{"speaker":"Michael Kubba","startTime":1214.14,"endTime":1216.3,"body":"okay, well, but then, you know,"},{"speaker":"Michael Kubba","startTime":1216.3,"endTime":1220.3500000000001,"body":"how do we work with coin cell"},{"speaker":"Michael Kubba","startTime":1216.3,"endTime":1220.3500000000001,"body":"battery and an IR receiver, you"},{"speaker":"Michael Kubba","startTime":1220.3500000000001,"endTime":1224.5800000000002,"body":"know, or transmitter and"},{"speaker":"Michael Kubba","startTime":1220.3500000000001,"endTime":1224.5800000000002,"body":"receiver. And, and so, you know,"},{"speaker":"Michael Kubba","startTime":1224.5800000000002,"endTime":1227.31,"body":"we started exploring a bunch of"},{"speaker":"Michael Kubba","startTime":1224.5800000000002,"endTime":1227.31,"body":"ways to kind of create these"},{"speaker":"Michael Kubba","startTime":1227.31,"endTime":1230.19,"body":"cavities and you know, okay, we"},{"speaker":"Michael Kubba","startTime":1227.31,"endTime":1230.19,"body":"know where generally these"},{"speaker":"Michael Kubba","startTime":1230.19,"endTime":1232.8300000000002,"body":"buttons want to be like, how do"},{"speaker":"Michael Kubba","startTime":1230.19,"endTime":1232.8300000000002,"body":"we connect them? And so we"},{"speaker":"Michael Kubba","startTime":1232.8300000000002,"endTime":1235.53,"body":"started exploring a lot of the,"},{"speaker":"Michael Kubba","startTime":1232.8300000000002,"endTime":1235.53,"body":"you know, undercuts and T"},{"speaker":"Michael Kubba","startTime":1235.53,"endTime":1239.94,"body":"cutters, T cutters that are used"},{"speaker":"Michael Kubba","startTime":1235.53,"endTime":1239.94,"body":"on the market to to be able to"},{"speaker":"Michael Kubba","startTime":1239.94,"endTime":1245.4,"body":"connect those cavities and so I"},{"speaker":"Michael Kubba","startTime":1239.94,"endTime":1245.4,"body":"became way more You know,"},{"speaker":"Michael Kubba","startTime":1245.4,"endTime":1248.94,"body":"experience with T cutters and"},{"speaker":"Michael Kubba","startTime":1245.4,"endTime":1248.94,"body":"shank to cutter ratios and all"},{"speaker":"Michael Kubba","startTime":1248.94,"endTime":1253.3200000000002,"body":"of that kind of stuff. And I"},{"speaker":"Michael Kubba","startTime":1248.94,"endTime":1253.3200000000002,"body":"remember even in CAD, you know,"},{"speaker":"Michael Kubba","startTime":1253.6200000000001,"endTime":1257.3400000000001,"body":"you know, me, you know, cutting"},{"speaker":"Michael Kubba","startTime":1253.6200000000001,"endTime":1257.3400000000001,"body":"up these T cutters and the"},{"speaker":"Michael Kubba","startTime":1257.3400000000001,"endTime":1259.8300000000002,"body":"profiles of the cuts and"},{"speaker":"Michael Kubba","startTime":1257.3400000000001,"endTime":1259.8300000000002,"body":"everything like that just to get"},{"speaker":"Michael Kubba","startTime":1260.0700000000002,"endTime":1264.3300000000002,"body":"every last fraction of a"},{"speaker":"Michael Kubba","startTime":1260.0700000000002,"endTime":1264.3300000000002,"body":"millimeter. So that's kind of"},{"speaker":"Michael Kubba","startTime":1264.3300000000002,"endTime":1267.0900000000001,"body":"generally how it started, there"},{"speaker":"Michael Kubba","startTime":1264.3300000000002,"endTime":1267.0900000000001,"body":"was a lot of, you know, ongoing"},{"speaker":"Michael Kubba","startTime":1267.0900000000001,"endTime":1272.19,"body":"process development, you know,"},{"speaker":"Michael Kubba","startTime":1267.0900000000001,"endTime":1272.19,"body":"but basically the, we were able"},{"speaker":"Michael Kubba","startTime":1272.19,"endTime":1275.7,"body":"to kind of put a flex in the"},{"speaker":"Michael Kubba","startTime":1272.19,"endTime":1275.7,"body":"front of the board for the IR"},{"speaker":"Michael Kubba","startTime":1276.15,"endTime":1281.3400000000001,"body":"transmitter, and a really long"},{"speaker":"Michael Kubba","startTime":1276.15,"endTime":1281.3400000000001,"body":"sheet metal contact for the"},{"speaker":"Michael Kubba","startTime":1281.3400000000001,"endTime":1285.15,"body":"battery. And we were able,"},{"speaker":"Michael Kubba","startTime":1281.3400000000001,"endTime":1285.15,"body":"basically able to, you know,"},{"speaker":"Michael Kubba","startTime":1285.51,"endTime":1289.29,"body":"assemble this board and from the"},{"speaker":"Michael Kubba","startTime":1285.51,"endTime":1289.29,"body":"main opening for the, for the"},{"speaker":"Michael Kubba","startTime":1289.29,"endTime":1293.52,"body":"buttons, basically snake it in"},{"speaker":"Michael Kubba","startTime":1289.29,"endTime":1293.52,"body":"their seat it down properly, and"},{"speaker":"Michael Kubba","startTime":1293.52,"endTime":1298.6200000000001,"body":"then snap the buttons out from,"},{"speaker":"Michael Kubba","startTime":1293.52,"endTime":1298.6200000000001,"body":"you know, from the outside. And"},{"speaker":"Michael Kubba","startTime":1298.8,"endTime":1301.65,"body":"that was a really challenging"},{"speaker":"Michael Kubba","startTime":1298.8,"endTime":1301.65,"body":"one of the most challenging"},{"speaker":"Michael Kubba","startTime":1301.65,"endTime":1304.53,"body":"products I've ever worked on. I"},{"speaker":"Michael Kubba","startTime":1301.65,"endTime":1304.53,"body":"mean, it seems really simple."},{"speaker":"Michael Kubba","startTime":1304.53,"endTime":1307.89,"body":"But getting, getting that"},{"speaker":"Michael Kubba","startTime":1304.53,"endTime":1307.89,"body":"assembly process dialed, we had"},{"speaker":"Michael Kubba","startTime":1307.89,"endTime":1311.79,"body":"a lot of issues with the buttons"},{"speaker":"Michael Kubba","startTime":1307.89,"endTime":1311.79,"body":"popping out during drop test,"},{"speaker":"Michael Kubba","startTime":1312.15,"endTime":1316.3500000000001,"body":"you know, during the EBT and DVT"},{"speaker":"Michael Kubba","startTime":1312.15,"endTime":1316.3500000000001,"body":"phases. So I remember sitting in"},{"speaker":"Michael Kubba","startTime":1316.3500000000001,"endTime":1321.15,"body":"China, for months, really"},{"speaker":"Michael Kubba","startTime":1316.3500000000001,"endTime":1321.15,"body":"watching this drop tester over"},{"speaker":"Michael Kubba","startTime":1321.15,"endTime":1323.91,"body":"and over doing all of these"},{"speaker":"Michael Kubba","startTime":1321.15,"endTime":1323.91,"body":"experiments to see how we how we"},{"speaker":"Michael Kubba","startTime":1323.91,"endTime":1326.49,"body":"fix it, you know, a lot of good"},{"speaker":"Michael Kubba","startTime":1323.91,"endTime":1326.49,"body":"lessons learned there, we"},{"speaker":"Michael Kubba","startTime":1326.49,"endTime":1330.72,"body":"ultimately fixed it, kind of in"},{"speaker":"Michael Kubba","startTime":1326.49,"endTime":1330.72,"body":"the nick of time. But yeah, it"},{"speaker":"Michael Kubba","startTime":1330.72,"endTime":1332.25,"body":"was a pretty crazy project."},{"speaker":"Aaron Moncur","startTime":1332.28,"endTime":1335.6100000000001,"body":"Well, nailbiter."},{"speaker":"Aaron Moncur","startTime":1332.28,"endTime":1335.6100000000001,"body":"That's really cool. Thanks for"},{"speaker":"Aaron Moncur","startTime":1335.6100000000001,"endTime":1340.23,"body":"sharing all that. Yeah. Another"},{"speaker":"Aaron Moncur","startTime":1335.6100000000001,"endTime":1340.23,"body":"question that I have for you is,"},{"speaker":"Aaron Moncur","startTime":1340.56,"endTime":1344.97,"body":"when I think of design teams at"},{"speaker":"Aaron Moncur","startTime":1340.56,"endTime":1344.97,"body":"Apple, I think of these big"},{"speaker":"Aaron Moncur","startTime":1344.97,"endTime":1349.3500000000001,"body":"rooms just filled with engineers"},{"speaker":"Aaron Moncur","startTime":1344.97,"endTime":1349.3500000000001,"body":"and designers, and I've heard at"},{"speaker":"Aaron Moncur","startTime":1349.3500000000001,"endTime":1351.69,"body":"least for some of the projects,"},{"speaker":"Aaron Moncur","startTime":1349.3500000000001,"endTime":1351.69,"body":"that's not necessarily always"},{"speaker":"Aaron Moncur","startTime":1351.69,"endTime":1354.66,"body":"the case, it's smaller teams,"},{"speaker":"Aaron Moncur","startTime":1351.69,"endTime":1354.66,"body":"what was that your experience?"},{"speaker":"Aaron Moncur","startTime":1354.66,"endTime":1358.44,"body":"Or was there just this, like"},{"speaker":"Aaron Moncur","startTime":1354.66,"endTime":1358.44,"body":"gigantic design team assembled?"},{"speaker":"Michael Kubba","startTime":1359.25,"endTime":1361.5900000000001,"body":"Um, you know, it"},{"speaker":"Michael Kubba","startTime":1359.25,"endTime":1361.5900000000001,"body":"really depended on on the"},{"speaker":"Michael Kubba","startTime":1361.5900000000001,"endTime":1366.39,"body":"product. You know, I was working"},{"speaker":"Michael Kubba","startTime":1361.5900000000001,"endTime":1366.39,"body":"on desktop and accessories a"},{"speaker":"Michael Kubba","startTime":1366.39,"endTime":1370.29,"body":"lot. And so the teams there were"},{"speaker":"Michael Kubba","startTime":1366.39,"endTime":1370.29,"body":"typically pretty small. I mean,"},{"speaker":"Michael Kubba","startTime":1370.29,"endTime":1372.78,"body":"like, when I was working on"},{"speaker":"Michael Kubba","startTime":1370.29,"endTime":1372.78,"body":"remote, I was the only product"},{"speaker":"Michael Kubba","startTime":1372.78,"endTime":1375.24,"body":"design, I was the product design"},{"speaker":"Michael Kubba","startTime":1372.78,"endTime":1375.24,"body":"lead, but I was like leading"},{"speaker":"Michael Kubba","startTime":1375.24,"endTime":1379.41,"body":"myself. Oh, really? Just you?"},{"speaker":"Michael Kubba","startTime":1375.24,"endTime":1379.41,"body":"Yeah, yeah. I mean, there were"},{"speaker":"Michael Kubba","startTime":1379.41,"endTime":1382.1100000000001,"body":"other product designers that had"},{"speaker":"Michael Kubba","startTime":1379.41,"endTime":1382.1100000000001,"body":"worked on some earlier concepts"},{"speaker":"Michael Kubba","startTime":1382.1100000000001,"endTime":1383.91,"body":"and stuff like that. But in"},{"speaker":"Michael Kubba","startTime":1382.1100000000001,"endTime":1383.91,"body":"terms of kind of, you know,"},{"speaker":"Michael Kubba","startTime":1383.94,"endTime":1387.51,"body":"taking it from where it was into"},{"speaker":"Michael Kubba","startTime":1383.94,"endTime":1387.51,"body":"mass production and executing on"},{"speaker":"Michael Kubba","startTime":1387.51,"endTime":1391.38,"body":"it was me. And then after, after"},{"speaker":"Michael Kubba","startTime":1387.51,"endTime":1391.38,"body":"I left, they did another version"},{"speaker":"Michael Kubba","startTime":1391.38,"endTime":1396.06,"body":"of of, of that same remote, but"},{"speaker":"Michael Kubba","startTime":1391.38,"endTime":1396.06,"body":"the buttons were slightly proud,"},{"speaker":"Michael Kubba","startTime":1396.06,"endTime":1400.65,"body":"they had like a bump to them a"},{"speaker":"Michael Kubba","startTime":1396.06,"endTime":1400.65,"body":"puff to them. And so there was"},{"speaker":"Michael Kubba","startTime":1400.68,"endTime":1406.53,"body":"kind of a second, or, you know,"},{"speaker":"Michael Kubba","startTime":1400.68,"endTime":1406.53,"body":"version 1.5 That, you know, that"},{"speaker":"Michael Kubba","startTime":1406.53,"endTime":1409.3200000000002,"body":"was released at some other some"},{"speaker":"Michael Kubba","startTime":1406.53,"endTime":1409.3200000000002,"body":"other folks worked on. So I"},{"speaker":"Michael Kubba","startTime":1409.3200000000002,"endTime":1411.3600000000001,"body":"can't take credit for"},{"speaker":"Michael Kubba","startTime":1409.3200000000002,"endTime":1411.3600000000001,"body":"everything. But yeah, at least"},{"speaker":"Michael Kubba","startTime":1411.3600000000001,"endTime":1417.18,"body":"that executing on that on that"},{"speaker":"Michael Kubba","startTime":1411.3600000000001,"endTime":1417.18,"body":"one, you know, as myself. And"},{"speaker":"Michael Kubba","startTime":1417.18,"endTime":1420.3,"body":"it's where I learned that the"},{"speaker":"Michael Kubba","startTime":1417.18,"endTime":1420.3,"body":"most I mean, I didn't, you know,"},{"speaker":"Michael Kubba","startTime":1420.75,"endTime":1424.5,"body":"we had the industrial design"},{"speaker":"Michael Kubba","startTime":1420.75,"endTime":1424.5,"body":"team that was very much trying"},{"speaker":"Michael Kubba","startTime":1424.5,"endTime":1427.02,"body":"to treat this thing like an"},{"speaker":"Michael Kubba","startTime":1424.5,"endTime":1427.02,"body":"iPod, but we didn't have the"},{"speaker":"Michael Kubba","startTime":1427.02,"endTime":1433.2,"body":"team. You know, have the iPod."},{"speaker":"Michael Kubba","startTime":1427.02,"endTime":1433.2,"body":"Yeah. So, you know, they had the"},{"speaker":"Michael Kubba","startTime":1433.2,"endTime":1436.0800000000002,"body":"same level of expectations. I"},{"speaker":"Michael Kubba","startTime":1433.2,"endTime":1436.0800000000002,"body":"was like, Okay, how do we get"},{"speaker":"Michael Kubba","startTime":1436.0800000000002,"endTime":1439.41,"body":"this done? You know, and that's"},{"speaker":"Michael Kubba","startTime":1436.0800000000002,"endTime":1439.41,"body":"why, Michael Yeah, that's why I"},{"speaker":"Michael Kubba","startTime":1439.41,"endTime":1443.22,"body":"spent so much time and other"},{"speaker":"Michael Kubba","startTime":1439.41,"endTime":1443.22,"body":"manufacturers in China and learn"},{"speaker":"Michael Kubba","startTime":1443.22,"endTime":1446.73,"body":"how to, you know, create quality"},{"speaker":"Michael Kubba","startTime":1443.22,"endTime":1446.73,"body":"jigs and project manage, and,"},{"speaker":"Michael Kubba","startTime":1448.0800000000002,"endTime":1451.23,"body":"you know, got into the CNC"},{"speaker":"Michael Kubba","startTime":1448.0800000000002,"endTime":1451.23,"body":"process, and all of that kind of"},{"speaker":"Michael Kubba","startTime":1451.23,"endTime":1454.3500000000001,"body":"stuff. But, you know, at the"},{"speaker":"Michael Kubba","startTime":1451.23,"endTime":1454.3500000000001,"body":"time, the iPod teams were"},{"speaker":"Michael Kubba","startTime":1454.3500000000001,"endTime":1460.23,"body":"actually quite large. And some"},{"speaker":"Michael Kubba","startTime":1454.3500000000001,"endTime":1460.23,"body":"of the, you know, Mac teams were"},{"speaker":"Michael Kubba","startTime":1460.23,"endTime":1463.38,"body":"pretty large. And now, you know,"},{"speaker":"Michael Kubba","startTime":1460.23,"endTime":1463.38,"body":"if you look at iPhone, for"},{"speaker":"Michael Kubba","startTime":1463.38,"endTime":1467.8500000000001,"body":"example, I mean, the teams have"},{"speaker":"Michael Kubba","startTime":1463.38,"endTime":1467.8500000000001,"body":"to be large, because, you know,"},{"speaker":"Michael Kubba","startTime":1467.88,"endTime":1471.06,"body":"they're going so deep in each"},{"speaker":"Michael Kubba","startTime":1467.88,"endTime":1471.06,"body":"kind of module. So you'll have"},{"speaker":"Michael Kubba","startTime":1471.3300000000002,"endTime":1474.0900000000001,"body":"product design teams that are"},{"speaker":"Michael Kubba","startTime":1471.3300000000002,"endTime":1474.0900000000001,"body":"dedicated to each module, you'll"},{"speaker":"Michael Kubba","startTime":1474.0900000000001,"endTime":1478.56,"body":"have a battery product design"},{"speaker":"Michael Kubba","startTime":1474.0900000000001,"endTime":1478.56,"body":"team, or PCBA design team. I"},{"speaker":"Michael Kubba","startTime":1478.56,"endTime":1480.54,"body":"don't know exactly what they"},{"speaker":"Michael Kubba","startTime":1478.56,"endTime":1480.54,"body":"call them. But you know, they're"},{"speaker":"Michael Kubba","startTime":1480.54,"endTime":1483.5700000000002,"body":"really specific to the, to the"},{"speaker":"Michael Kubba","startTime":1480.54,"endTime":1483.5700000000002,"body":"modules themselves, and they go"},{"speaker":"Michael Kubba","startTime":1483.6000000000001,"endTime":1488.22,"body":"really, really deep, trying to"},{"speaker":"Michael Kubba","startTime":1483.6000000000001,"endTime":1488.22,"body":"drive every fraction of"},{"speaker":"Michael Kubba","startTime":1488.22,"endTime":1492.24,"body":"efficiency out of out of that."},{"speaker":"Michael Kubba","startTime":1488.22,"endTime":1492.24,"body":"And then you have the system,"},{"speaker":"Michael Kubba","startTime":1492.3,"endTime":1495.69,"body":"product design teams, which kind"},{"speaker":"Michael Kubba","startTime":1492.3,"endTime":1495.69,"body":"of take all of those modules and"},{"speaker":"Michael Kubba","startTime":1495.69,"endTime":1499.41,"body":"integrate them. And so those"},{"speaker":"Michael Kubba","startTime":1495.69,"endTime":1499.41,"body":"teams are quite large. And I"},{"speaker":"Michael Kubba","startTime":1499.41,"endTime":1502.47,"body":"think, you know, reflective of"},{"speaker":"Michael Kubba","startTime":1499.41,"endTime":1502.47,"body":"the of the scale of the product."},{"speaker":"Michael Kubba","startTime":1502.53,"endTime":1506.28,"body":"Yeah. So I think it really"},{"speaker":"Michael Kubba","startTime":1502.53,"endTime":1506.28,"body":"depends on which team when I was"},{"speaker":"Michael Kubba","startTime":1506.28,"endTime":1509.76,"body":"at Apple, you know, the iPad"},{"speaker":"Michael Kubba","startTime":1506.28,"endTime":1509.76,"body":"team. It was before the iPad got"},{"speaker":"Michael Kubba","startTime":1509.76,"endTime":1513.75,"body":"released. But that team was"},{"speaker":"Michael Kubba","startTime":1509.76,"endTime":1513.75,"body":"growing pretty dramatically,"},{"speaker":"Michael Kubba","startTime":1513.75,"endTime":1516.66,"body":"just because I think they were"},{"speaker":"Michael Kubba","startTime":1513.75,"endTime":1516.66,"body":"seeing kind of how detailed how"},{"speaker":"Michael Kubba","startTime":1516.66,"endTime":1519.78,"body":"deep you have to go and you"},{"speaker":"Michael Kubba","startTime":1516.66,"endTime":1519.78,"body":"know, what the market is going"},{"speaker":"Michael Kubba","startTime":1519.78,"endTime":1523.8300000000002,"body":"to be like, and so, yeah, I"},{"speaker":"Michael Kubba","startTime":1519.78,"endTime":1523.8300000000002,"body":"think it really depends. I was"},{"speaker":"Michael Kubba","startTime":1523.8300000000002,"endTime":1527.52,"body":"lucky to the first project I"},{"speaker":"Michael Kubba","startTime":1523.8300000000002,"endTime":1527.52,"body":"worked on which, which was Mac"},{"speaker":"Michael Kubba","startTime":1527.52,"endTime":1531.18,"body":"Pro, was a team of maybe three"},{"speaker":"Michael Kubba","startTime":1527.52,"endTime":1531.18,"body":"or four product design"},{"speaker":"Michael Kubba","startTime":1531.18,"endTime":1534.21,"body":"engineers, but a fairly large"},{"speaker":"Michael Kubba","startTime":1531.18,"endTime":1534.21,"body":"cross functional team, you know,"},{"speaker":"Michael Kubba","startTime":1534.21,"endTime":1537.99,"body":"probably 20 or 30 people across,"},{"speaker":"Michael Kubba","startTime":1534.21,"endTime":1537.99,"body":"you know, different functions"},{"speaker":"Michael Kubba","startTime":1537.99,"endTime":1542.19,"body":"and electrical and, you know,"},{"speaker":"Michael Kubba","startTime":1537.99,"endTime":1542.19,"body":"thermal and all that kind of"},{"speaker":"Michael Kubba","startTime":1542.19,"endTime":1546.24,"body":"stuff. But you know, the How to"},{"speaker":"Michael Kubba","startTime":1542.19,"endTime":1546.24,"body":"design teams that I, that I, you"},{"speaker":"Michael Kubba","startTime":1546.24,"endTime":1549.8700000000001,"body":"know, worked on with remote and"},{"speaker":"Michael Kubba","startTime":1546.24,"endTime":1549.8700000000001,"body":"Apple TV really, really small"},{"speaker":"Michael Kubba","startTime":1549.8700000000001,"endTime":1553.74,"body":"Apple TV, it was like two"},{"speaker":"Michael Kubba","startTime":1549.8700000000001,"endTime":1553.74,"body":"people. So, you know, it really,"},{"speaker":"Michael Kubba","startTime":1553.74,"endTime":1556.44,"body":"really varies. And I thought the"},{"speaker":"Michael Kubba","startTime":1553.74,"endTime":1556.44,"body":"same thing when I was there, I"},{"speaker":"Michael Kubba","startTime":1556.44,"endTime":1559.38,"body":"was like, you know, you think"},{"speaker":"Michael Kubba","startTime":1556.44,"endTime":1559.38,"body":"there's like an army behind"},{"speaker":"Michael Kubba","startTime":1559.38,"endTime":1559.71,"body":"this?"},{"speaker":"Aaron Moncur","startTime":1560.73,"endTime":1563.31,"body":"Well, there was,"},{"speaker":"Aaron Moncur","startTime":1560.73,"endTime":1563.31,"body":"it's named Michael. Yeah."},{"speaker":"Michael Kubba","startTime":1563.909,"endTime":1567.089,"body":"Yeah. Well now"},{"speaker":"Michael Kubba","startTime":1563.909,"endTime":1567.089,"body":"and now you have now you have"},{"speaker":"Michael Kubba","startTime":1567.089,"endTime":1570.1490000000001,"body":"operation army, you know,"},{"speaker":"Michael Kubba","startTime":1567.089,"endTime":1570.1490000000001,"body":"operations armies that are that,"},{"speaker":"Michael Kubba","startTime":1570.179,"endTime":1575.159,"body":"you know, I think, I think the"},{"speaker":"Michael Kubba","startTime":1570.179,"endTime":1575.159,"body":"product design, they've really"},{"speaker":"Michael Kubba","startTime":1575.159,"endTime":1579.719,"body":"been pushing the manufacturing"},{"speaker":"Michael Kubba","startTime":1575.159,"endTime":1579.719,"body":"process so much that the"},{"speaker":"Michael Kubba","startTime":1579.719,"endTime":1584.309,"body":"manufacturing processes don't"},{"speaker":"Michael Kubba","startTime":1579.719,"endTime":1584.309,"body":"product now. And so you have"},{"speaker":"Michael Kubba","startTime":1584.309,"endTime":1589.1090000000002,"body":"huge teams really dedicated to,"},{"speaker":"Michael Kubba","startTime":1584.309,"endTime":1589.1090000000002,"body":"you know, to the, to the"},{"speaker":"Michael Kubba","startTime":1589.1090000000002,"endTime":1592.3790000000001,"body":"manufacturing design, and they"},{"speaker":"Michael Kubba","startTime":1589.1090000000002,"endTime":1592.3790000000001,"body":"even call it that the"},{"speaker":"Michael Kubba","startTime":1592.3790000000001,"endTime":1595.3490000000002,"body":"manufacturing design team. So,"},{"speaker":"Michael Kubba","startTime":1592.3790000000001,"endTime":1595.3490000000002,"body":"automation fixtures and"},{"speaker":"Michael Kubba","startTime":1595.3490000000002,"endTime":1598.469,"body":"inspection fixtures and how to"},{"speaker":"Michael Kubba","startTime":1595.3490000000002,"endTime":1598.469,"body":"actually assemble this at scale"},{"speaker":"Michael Kubba","startTime":1599.219,"endTime":1603.269,"body":"with, you know, these crazy"},{"speaker":"Michael Kubba","startTime":1599.219,"endTime":1603.269,"body":"tolerances and gap and, you"},{"speaker":"Michael Kubba","startTime":1603.269,"endTime":1606.959,"body":"know, offset requirements and"},{"speaker":"Michael Kubba","startTime":1603.269,"endTime":1606.959,"body":"things like that. So yeah, yeah,"},{"speaker":"Michael Kubba","startTime":1606.959,"endTime":1608.459,"body":"it's, it's, it's pretty crazy."},{"speaker":"Aaron Moncur","startTime":1608.49,"endTime":1610.2,"body":"That sounds very"},{"speaker":"Aaron Moncur","startTime":1608.49,"endTime":1610.2,"body":"cool. I would love to take a"},{"speaker":"Aaron Moncur","startTime":1610.2,"endTime":1613.02,"body":"look at some of the apple"},{"speaker":"Aaron Moncur","startTime":1610.2,"endTime":1613.02,"body":"fixtures. Yeah, can teach us."},{"speaker":"Aaron Moncur","startTime":1613.1100000000001,"endTime":1616.26,"body":"Yeah, I'm guessing that back in"},{"speaker":"Aaron Moncur","startTime":1613.1100000000001,"endTime":1616.26,"body":"that day, when you were working"},{"speaker":"Aaron Moncur","startTime":1616.26,"endTime":1622.3500000000001,"body":"on the remote, you are not"},{"speaker":"Aaron Moncur","startTime":1616.26,"endTime":1622.3500000000001,"body":"working 40 hours a week, this is"},{"speaker":"Aaron Moncur","startTime":1622.3500000000001,"endTime":1627.15,"body":"probably a larger responsibility"},{"speaker":"Aaron Moncur","startTime":1622.3500000000001,"endTime":1627.15,"body":"than that. Do you remember what"},{"speaker":"Aaron Moncur","startTime":1627.15,"endTime":1629.52,"body":"kind of hours you're working?"},{"speaker":"Aaron Moncur","startTime":1627.15,"endTime":1629.52,"body":"Just out of curiosity?"},{"speaker":"Michael Kubba","startTime":1630.93,"endTime":1633.3600000000001,"body":"It's a good"},{"speaker":"Michael Kubba","startTime":1630.93,"endTime":1633.3600000000001,"body":"question. It's, it's hard to"},{"speaker":"Michael Kubba","startTime":1633.3600000000001,"endTime":1636.06,"body":"remember. I mean, I was I was"},{"speaker":"Michael Kubba","startTime":1633.3600000000001,"endTime":1636.06,"body":"burning the midnight oil. I"},{"speaker":"Michael Kubba","startTime":1636.06,"endTime":1640.29,"body":"mean, I, I was, I was up to the"},{"speaker":"Michael Kubba","startTime":1636.06,"endTime":1640.29,"body":"wee hours of the morning pretty"},{"speaker":"Michael Kubba","startTime":1640.29,"endTime":1644.3700000000001,"body":"consistently. I will say this"},{"speaker":"Michael Kubba","startTime":1640.29,"endTime":1644.3700000000001,"body":"though, I think a lot of that"},{"speaker":"Michael Kubba","startTime":1644.3700000000001,"endTime":1648.54,"body":"had to do with my inexperience,"},{"speaker":"Michael Kubba","startTime":1644.3700000000001,"endTime":1648.54,"body":"it was the first time that I was"},{"speaker":"Michael Kubba","startTime":1648.6000000000001,"endTime":1652.14,"body":"a product design lead, first"},{"speaker":"Michael Kubba","startTime":1648.6000000000001,"endTime":1652.14,"body":"time I was a lead for anything."},{"speaker":"Michael Kubba","startTime":1653.16,"endTime":1657.54,"body":"I didn't have deep experience in"},{"speaker":"Michael Kubba","startTime":1653.16,"endTime":1657.54,"body":"injection molding and CNC"},{"speaker":"Michael Kubba","startTime":1657.54,"endTime":1661.2,"body":"machining. And I was actually"},{"speaker":"Michael Kubba","startTime":1657.54,"endTime":1661.2,"body":"just, like, worried I was gonna"},{"speaker":"Michael Kubba","startTime":1661.2,"endTime":1668.52,"body":"mess it up. And, and so a lot"},{"speaker":"Michael Kubba","startTime":1661.2,"endTime":1668.52,"body":"of, I think a lot of the, a lot"},{"speaker":"Michael Kubba","startTime":1668.52,"endTime":1671.01,"body":"of that just came from"},{"speaker":"Michael Kubba","startTime":1668.52,"endTime":1671.01,"body":"inexperience, I was I was"},{"speaker":"Michael Kubba","startTime":1671.22,"endTime":1677.22,"body":"questioning my designs, I was"},{"speaker":"Michael Kubba","startTime":1671.22,"endTime":1677.22,"body":"maybe over prototyping. You"},{"speaker":"Michael Kubba","startTime":1677.22,"endTime":1681.18,"body":"know, and, and so I think I was"},{"speaker":"Michael Kubba","startTime":1677.22,"endTime":1681.18,"body":"pretty inefficient in that way."},{"speaker":"Michael Kubba","startTime":1681.21,"endTime":1685.0800000000002,"body":"I think the, on the on the flip"},{"speaker":"Michael Kubba","startTime":1681.21,"endTime":1685.0800000000002,"body":"side, I spent a lot of time in"},{"speaker":"Michael Kubba","startTime":1685.0800000000002,"endTime":1690.3,"body":"Asia, you know, with the"},{"speaker":"Michael Kubba","startTime":1685.0800000000002,"endTime":1690.3,"body":"manufacturer, and spent tons of"},{"speaker":"Michael Kubba","startTime":1690.3,"endTime":1692.52,"body":"hours there. And that was really"},{"speaker":"Michael Kubba","startTime":1690.3,"endTime":1692.52,"body":"warranted because we didn't"},{"speaker":"Michael Kubba","startTime":1692.52,"endTime":1694.5900000000001,"body":"really have a big cross"},{"speaker":"Michael Kubba","startTime":1692.52,"endTime":1694.5900000000001,"body":"functional team, I think it's"},{"speaker":"Michael Kubba","startTime":1694.5900000000001,"endTime":1698.73,"body":"quite different now, there, but"},{"speaker":"Michael Kubba","startTime":1694.5900000000001,"endTime":1698.73,"body":"you know, I was, I was really"},{"speaker":"Michael Kubba","startTime":1698.73,"endTime":1700.8300000000002,"body":"burning the midnight oil,"},{"speaker":"Michael Kubba","startTime":1698.73,"endTime":1700.8300000000002,"body":"they're just really trying to,"},{"speaker":"Michael Kubba","startTime":1700.8600000000001,"endTime":1703.0800000000002,"body":"you know, we were on a"},{"speaker":"Michael Kubba","startTime":1700.8600000000001,"endTime":1703.0800000000002,"body":"compressed schedule. And, and,"},{"speaker":"Michael Kubba","startTime":1703.0800000000002,"endTime":1707.76,"body":"you know, I have this kind of"},{"speaker":"Michael Kubba","startTime":1703.0800000000002,"endTime":1707.76,"body":"anxiety that, okay, this is"},{"speaker":"Michael Kubba","startTime":1707.76,"endTime":1710.13,"body":"gonna ramp into high volume, and"},{"speaker":"Michael Kubba","startTime":1707.76,"endTime":1710.13,"body":"I don't want it to be like the"},{"speaker":"Michael Kubba","startTime":1710.13,"endTime":1713.79,"body":"one product at Apple that, you"},{"speaker":"Michael Kubba","startTime":1710.13,"endTime":1713.79,"body":"know, they had to pull back or"},{"speaker":"Michael Kubba","startTime":1713.79,"endTime":1717.39,"body":"whatever, you know, so I put a"},{"speaker":"Michael Kubba","startTime":1713.79,"endTime":1717.39,"body":"lot of pressure on myself, but I"},{"speaker":"Michael Kubba","startTime":1717.39,"endTime":1720.54,"body":"think it was a combination of,"},{"speaker":"Michael Kubba","startTime":1717.39,"endTime":1720.54,"body":"you know, a small team being"},{"speaker":"Michael Kubba","startTime":1720.54,"endTime":1723.8700000000001,"body":"fairly, you know, and then also"},{"speaker":"Michael Kubba","startTime":1720.54,"endTime":1723.8700000000001,"body":"really fast paced and demanding,"},{"speaker":"Michael Kubba","startTime":1723.8700000000001,"endTime":1725.73,"body":"but but also my inexperience"},{"speaker":"Aaron Moncur","startTime":1726.03,"endTime":1728.4,"body":"Yeah, well, it"},{"speaker":"Aaron Moncur","startTime":1726.03,"endTime":1728.4,"body":"shows what can be accomplished,"},{"speaker":"Aaron Moncur","startTime":1728.4,"endTime":1731.16,"body":"when you're willing to spend the"},{"speaker":"Aaron Moncur","startTime":1728.4,"endTime":1731.16,"body":"time to figure something out."},{"speaker":"Aaron Moncur","startTime":1731.6100000000001,"endTime":1735.99,"body":"Even a young, inexperienced"},{"speaker":"Aaron Moncur","startTime":1731.6100000000001,"endTime":1735.99,"body":"engineer, there's a quote I have"},{"speaker":"Aaron Moncur","startTime":1735.99,"endTime":1738.96,"body":"on the wall up here at the"},{"speaker":"Aaron Moncur","startTime":1735.99,"endTime":1738.96,"body":"office, I can't remember exactly"},{"speaker":"Aaron Moncur","startTime":1739.05,"endTime":1744.0,"body":"how it goes. But something to"},{"speaker":"Aaron Moncur","startTime":1739.05,"endTime":1744.0,"body":"the effect of the person who's"},{"speaker":"Aaron Moncur","startTime":1744.0,"endTime":1748.05,"body":"willing to spend 20 minutes on a"},{"speaker":"Aaron Moncur","startTime":1744.0,"endTime":1748.05,"body":"problem is going to figure out a"},{"speaker":"Aaron Moncur","startTime":1748.05,"endTime":1750.9,"body":"lot more than the person who's"},{"speaker":"Aaron Moncur","startTime":1748.05,"endTime":1750.9,"body":"willing to spend like the"},{"speaker":"Aaron Moncur","startTime":1750.9,"endTime":1752.88,"body":"typical person who's willing to"},{"speaker":"Aaron Moncur","startTime":1750.9,"endTime":1752.88,"body":"spend two minutes on the"},{"speaker":"Aaron Moncur","startTime":1752.88,"endTime":1757.65,"body":"problem, right? It's not"},{"speaker":"Aaron Moncur","startTime":1752.88,"endTime":1757.65,"body":"necessarily the intelligence or"},{"speaker":"Aaron Moncur","startTime":1757.65,"endTime":1761.52,"body":"the like, innate tactical"},{"speaker":"Aaron Moncur","startTime":1757.65,"endTime":1761.52,"body":"capabilities of a person that"},{"speaker":"Aaron Moncur","startTime":1761.52,"endTime":1765.0900000000001,"body":"leads to his or her success."},{"speaker":"Aaron Moncur","startTime":1761.52,"endTime":1765.0900000000001,"body":"It's, it's that willingness to,"},{"speaker":"Aaron Moncur","startTime":1765.42,"endTime":1768.24,"body":"to put the time in to figure out"},{"speaker":"Aaron Moncur","startTime":1765.42,"endTime":1768.24,"body":"a hard problem to keep banging"},{"speaker":"Aaron Moncur","startTime":1768.24,"endTime":1771.3600000000001,"body":"your head against that problem"},{"speaker":"Aaron Moncur","startTime":1768.24,"endTime":1771.3600000000001,"body":"until you figure it out. I think"},{"speaker":"Aaron Moncur","startTime":1771.3600000000001,"endTime":1774.78,"body":"that's where a lot of really"},{"speaker":"Aaron Moncur","startTime":1771.3600000000001,"endTime":1774.78,"body":"true greatness lies."},{"speaker":"Michael Kubba","startTime":1775.29,"endTime":1777.81,"body":"Yeah, absolutely."},{"speaker":"Michael Kubba","startTime":1775.29,"endTime":1777.81,"body":"And I think being smart about"},{"speaker":"Michael Kubba","startTime":1777.81,"endTime":1781.02,"body":"kind of the information you can"},{"speaker":"Michael Kubba","startTime":1777.81,"endTime":1781.02,"body":"leverage around you. I mean, at"},{"speaker":"Michael Kubba","startTime":1781.02,"endTime":1784.3200000000002,"body":"Apple, I didn't have a big cross"},{"speaker":"Michael Kubba","startTime":1781.02,"endTime":1784.3200000000002,"body":"functional team. But, you know,"},{"speaker":"Michael Kubba","startTime":1784.3200000000002,"endTime":1786.75,"body":"we were lucky to have a lot of"},{"speaker":"Michael Kubba","startTime":1784.3200000000002,"endTime":1786.75,"body":"other resources. I had really"},{"speaker":"Michael Kubba","startTime":1786.75,"endTime":1789.93,"body":"good bosses who had done this"},{"speaker":"Michael Kubba","startTime":1786.75,"endTime":1789.93,"body":"many times I had, you know, I"},{"speaker":"Michael Kubba","startTime":1789.93,"endTime":1793.92,"body":"could go you know, I one thing I"},{"speaker":"Michael Kubba","startTime":1789.93,"endTime":1793.92,"body":"learned there was just, you"},{"speaker":"Michael Kubba","startTime":1793.92,"endTime":1798.72,"body":"know, how to I almost had to"},{"speaker":"Michael Kubba","startTime":1793.92,"endTime":1798.72,"body":"kind of beg people for"},{"speaker":"Michael Kubba","startTime":1798.72,"endTime":1801.48,"body":"information and I was like, I"},{"speaker":"Michael Kubba","startTime":1798.72,"endTime":1801.48,"body":"will return the favor to you"},{"speaker":"Michael Kubba","startTime":1801.48,"endTime":1804.03,"body":"know, like, Hey, can you can you"},{"speaker":"Michael Kubba","startTime":1801.48,"endTime":1804.03,"body":"teach me about this nickel"},{"speaker":"Michael Kubba","startTime":1804.03,"endTime":1808.3500000000001,"body":"plating process? You know, I"},{"speaker":"Michael Kubba","startTime":1804.03,"endTime":1808.3500000000001,"body":"heard you're working on it for"},{"speaker":"Michael Kubba","startTime":1808.89,"endTime":1811.8600000000001,"body":"for for iPod, can you can you"},{"speaker":"Michael Kubba","startTime":1808.89,"endTime":1811.8600000000001,"body":"tell me about it? And then, you"},{"speaker":"Michael Kubba","startTime":1811.8600000000001,"endTime":1813.8700000000001,"body":"know, they tell me about and I"},{"speaker":"Michael Kubba","startTime":1811.8600000000001,"endTime":1813.8700000000001,"body":"would try to absorb as much"},{"speaker":"Michael Kubba","startTime":1813.8700000000001,"endTime":1816.48,"body":"information as possible. And"},{"speaker":"Michael Kubba","startTime":1813.8700000000001,"endTime":1816.48,"body":"then, you know, when we released"},{"speaker":"Michael Kubba","startTime":1816.48,"endTime":1818.46,"body":"remote, I was like, Hey, here's,"},{"speaker":"Michael Kubba","startTime":1816.48,"endTime":1818.46,"body":"here's a couple of remotes."},{"speaker":"Michael Kubba","startTime":1818.46,"endTime":1822.15,"body":"Thank you so much for your, for"},{"speaker":"Michael Kubba","startTime":1818.46,"endTime":1822.15,"body":"your help. So I had to kind of"},{"speaker":"Michael Kubba","startTime":1864.02,"endTime":1867.11,"body":"barter a little bit but but I"},{"speaker":"Michael Kubba","startTime":1864.02,"endTime":1867.11,"body":"think in terms of work ethic,"},{"speaker":"Michael Kubba","startTime":1867.11,"endTime":1871.3999999999999,"body":"absolutely. I I certainly felt"},{"speaker":"Michael Kubba","startTime":1867.11,"endTime":1871.3999999999999,"body":"like you know, I'm not the"},{"speaker":"Michael Kubba","startTime":1871.3999999999999,"endTime":1873.74,"body":"smartest person in the world."},{"speaker":"Michael Kubba","startTime":1871.3999999999999,"endTime":1873.74,"body":"And I don't have as much"},{"speaker":"Michael Kubba","startTime":1873.74,"endTime":1876.6799999999998,"body":"experience as a lot of these"},{"speaker":"Michael Kubba","startTime":1873.74,"endTime":1876.6799999999998,"body":"other people. But I for sure"},{"speaker":"Michael Kubba","startTime":1876.6799999999998,"endTime":1879.62,"body":"will. You know I want to be the"},{"speaker":"Michael Kubba","startTime":1876.6799999999998,"endTime":1879.62,"body":"person that's kind of you know,"},{"speaker":"Michael Kubba","startTime":1879.6499999999999,"endTime":1882.56,"body":"in there the first and out of"},{"speaker":"Michael Kubba","startTime":1879.6499999999999,"endTime":1882.56,"body":"there the last year and working"},{"speaker":"Michael Kubba","startTime":1882.56,"endTime":1884.4199999999998,"body":"the hood in the work and working"},{"speaker":"Michael Kubba","startTime":1882.56,"endTime":1884.4199999999998,"body":"the hardest to kind of"},{"speaker":"Michael Kubba","startTime":1884.4199999999998,"endTime":1888.5,"body":"compensate and I think it, yeah,"},{"speaker":"Michael Kubba","startTime":1884.4199999999998,"endTime":1888.5,"body":"developed some good muscles for"},{"speaker":"Michael Kubba","startTime":1888.5,"endTime":1892.07,"body":"me to be able to kind of take"},{"speaker":"Michael Kubba","startTime":1888.5,"endTime":1892.07,"body":"with me to other, you know,"},{"speaker":"Michael Kubba","startTime":1892.61,"endTime":1894.1399999999999,"body":"other other places?"},{"speaker":"Aaron Moncur","startTime":1894.32,"endTime":1898.1299999999999,"body":"For sure. What,"},{"speaker":"Aaron Moncur","startTime":1894.32,"endTime":1898.1299999999999,"body":"what are one or two tools or"},{"speaker":"Aaron Moncur","startTime":1898.1599999999999,"endTime":1901.61,"body":"processes that Apple uses for"},{"speaker":"Aaron Moncur","startTime":1898.1599999999999,"endTime":1901.61,"body":"new product development that you"},{"speaker":"Aaron Moncur","startTime":1901.61,"endTime":1905.03,"body":"think we can learn and maybe"},{"speaker":"Aaron Moncur","startTime":1901.61,"endTime":1905.03,"body":"even implemented to our own"},{"speaker":"Aaron Moncur","startTime":1905.03,"endTime":1905.72,"body":"companies?"},{"speaker":"Michael Kubba","startTime":1907.01,"endTime":1910.04,"body":"Yeah, I think"},{"speaker":"Michael Kubba","startTime":1907.01,"endTime":1910.04,"body":"it's a good question. I mean, I"},{"speaker":"Michael Kubba","startTime":1910.04,"endTime":1913.52,"body":"feel like apples University in"},{"speaker":"Michael Kubba","startTime":1910.04,"endTime":1913.52,"body":"some ways, they're, they're like"},{"speaker":"Michael Kubba","startTime":1913.52,"endTime":1916.31,"body":"the product development"},{"speaker":"Michael Kubba","startTime":1913.52,"endTime":1916.31,"body":"University, I think a lot of the"},{"speaker":"Michael Kubba","startTime":1916.31,"endTime":1919.79,"body":"consumer electronics product"},{"speaker":"Michael Kubba","startTime":1916.31,"endTime":1919.79,"body":"development that you see now and"},{"speaker":"Michael Kubba","startTime":1919.85,"endTime":1923.75,"body":"in, you know, a bunch of"},{"speaker":"Michael Kubba","startTime":1919.85,"endTime":1923.75,"body":"startups and even a lot of other"},{"speaker":"Michael Kubba","startTime":1923.78,"endTime":1927.2,"body":"you know, larger companies like"},{"speaker":"Michael Kubba","startTime":1923.78,"endTime":1927.2,"body":"Google and Facebook, you know, a"},{"speaker":"Michael Kubba","startTime":1927.2,"endTime":1930.86,"body":"lot of those folks that have"},{"speaker":"Michael Kubba","startTime":1927.2,"endTime":1930.86,"body":"been developing hardware, there"},{"speaker":"Michael Kubba","startTime":1930.95,"endTime":1936.95,"body":"are x apple. And so it really is"},{"speaker":"Michael Kubba","startTime":1930.95,"endTime":1936.95,"body":"kind of this. So I think the"},{"speaker":"Michael Kubba","startTime":1936.95,"endTime":1939.26,"body":"number one thing is the product"},{"speaker":"Michael Kubba","startTime":1936.95,"endTime":1939.26,"body":"development process. They're"},{"speaker":"Michael Kubba","startTime":1939.29,"endTime":1943.07,"body":"like, they're the masters of it."},{"speaker":"Michael Kubba","startTime":1939.29,"endTime":1943.07,"body":"And so, you know, in the"},{"speaker":"Michael Kubba","startTime":1943.07,"endTime":1946.04,"body":"consumer electronics world, we"},{"speaker":"Michael Kubba","startTime":1943.07,"endTime":1946.04,"body":"follow kind of the concept to"},{"speaker":"Michael Kubba","startTime":1946.04,"endTime":1950.81,"body":"proto, to EBT, engineering,"},{"speaker":"Michael Kubba","startTime":1946.04,"endTime":1950.81,"body":"validation, testing, DVT,"},{"speaker":"Michael Kubba","startTime":1950.99,"endTime":1954.59,"body":"design, validation, testing, and"},{"speaker":"Michael Kubba","startTime":1950.99,"endTime":1954.59,"body":"PVT production, validation"},{"speaker":"Michael Kubba","startTime":1954.59,"endTime":1958.82,"body":"testing, and each one of those"},{"speaker":"Michael Kubba","startTime":1954.59,"endTime":1958.82,"body":"phases has particular criteria."},{"speaker":"Michael Kubba","startTime":1960.05,"endTime":1963.62,"body":"It sounds like, you know, maybe"},{"speaker":"Michael Kubba","startTime":1960.05,"endTime":1963.62,"body":"too much process, but just even"},{"speaker":"Michael Kubba","startTime":1963.62,"endTime":1967.1299999999999,"body":"getting the basics, right, for"},{"speaker":"Michael Kubba","startTime":1963.62,"endTime":1967.1299999999999,"body":"each one of these phases, kind"},{"speaker":"Michael Kubba","startTime":1967.1299999999999,"endTime":1969.83,"body":"of, you know, the whole thing"},{"speaker":"Michael Kubba","startTime":1967.1299999999999,"endTime":1969.83,"body":"exists to be able to find issues"},{"speaker":"Michael Kubba","startTime":1969.83,"endTime":1972.74,"body":"early, and dial things before"},{"speaker":"Michael Kubba","startTime":1969.83,"endTime":1972.74,"body":"they get into mass production."},{"speaker":"Michael Kubba","startTime":1972.74,"endTime":1976.22,"body":"And so, I think, for me, every"},{"speaker":"Michael Kubba","startTime":1972.74,"endTime":1976.22,"body":"company I've worked at, since"},{"speaker":"Michael Kubba","startTime":1976.22,"endTime":1980.12,"body":"I've kind of taken that learning"},{"speaker":"Michael Kubba","startTime":1976.22,"endTime":1980.12,"body":"from, okay, what is Evie T? And"},{"speaker":"Michael Kubba","startTime":1980.12,"endTime":1983.8999999999999,"body":"what is it for, and what is the"},{"speaker":"Michael Kubba","startTime":1980.12,"endTime":1983.8999999999999,"body":"successful, you know, basically,"},{"speaker":"Michael Kubba","startTime":1983.8999999999999,"endTime":1987.6499999999999,"body":"these are all design, build test"},{"speaker":"Michael Kubba","startTime":1983.8999999999999,"endTime":1987.6499999999999,"body":"cycles, you know, in the very"},{"speaker":"Michael Kubba","startTime":1987.6499999999999,"endTime":1990.35,"body":"beginning of the concept, it's,"},{"speaker":"Michael Kubba","startTime":1987.6499999999999,"endTime":1990.35,"body":"it's, you know, really, maybe"},{"speaker":"Michael Kubba","startTime":1990.35,"endTime":1993.5,"body":"nebulous, and, at the prototype"},{"speaker":"Michael Kubba","startTime":1990.35,"endTime":1993.5,"body":"stage, it's maybe you know, a"},{"speaker":"Michael Kubba","startTime":1993.5,"endTime":1996.6799999999998,"body":"prototype every couple of weeks,"},{"speaker":"Michael Kubba","startTime":1993.5,"endTime":1996.6799999999998,"body":"or something like that, or, you"},{"speaker":"Michael Kubba","startTime":1996.6799999999998,"endTime":1999.98,"body":"know, a two month cycle, and"},{"speaker":"Michael Kubba","startTime":1996.6799999999998,"endTime":1999.98,"body":"then maybe EBT, and DVT, they"},{"speaker":"Michael Kubba","startTime":1999.98,"endTime":2002.23,"body":"get longer three or four months"},{"speaker":"Michael Kubba","startTime":1999.98,"endTime":2002.23,"body":"cycles, where you're building"},{"speaker":"Michael Kubba","startTime":2002.23,"endTime":2006.82,"body":"more units, but they're all"},{"speaker":"Michael Kubba","startTime":2002.23,"endTime":2006.82,"body":"design, build and test cycles."},{"speaker":"Michael Kubba","startTime":2006.82,"endTime":2012.07,"body":"And I kind of, I really have"},{"speaker":"Michael Kubba","startTime":2006.82,"endTime":2012.07,"body":"taken that to every, you know,"},{"speaker":"Michael Kubba","startTime":2012.07,"endTime":2016.09,"body":"every kind of company I've gone"},{"speaker":"Michael Kubba","startTime":2012.07,"endTime":2016.09,"body":"to, and tried to instill a"},{"speaker":"Michael Kubba","startTime":2016.09,"endTime":2019.69,"body":"similar process to, to that,"},{"speaker":"Michael Kubba","startTime":2016.09,"endTime":2019.69,"body":"and, you know, it changes from"},{"speaker":"Michael Kubba","startTime":2019.69,"endTime":2022.54,"body":"company to company, because"},{"speaker":"Michael Kubba","startTime":2019.69,"endTime":2022.54,"body":"resources change, and, you know,"},{"speaker":"Michael Kubba","startTime":2022.54,"endTime":2025.9299999999998,"body":"maybe the scale of what I'm"},{"speaker":"Michael Kubba","startTime":2022.54,"endTime":2025.9299999999998,"body":"working on changes, but, you"},{"speaker":"Michael Kubba","startTime":2025.9299999999998,"endTime":2028.72,"body":"know, that's certainly the"},{"speaker":"Michael Kubba","startTime":2025.9299999999998,"endTime":2028.72,"body":"biggest tool that I've, I've"},{"speaker":"Michael Kubba","startTime":2028.72,"endTime":2032.5,"body":"taken with me, it's, you know,"},{"speaker":"Michael Kubba","startTime":2028.72,"endTime":2032.5,"body":"be very, very clear about the"},{"speaker":"Michael Kubba","startTime":2032.5,"endTime":2037.06,"body":"particular cycle that you're in"},{"speaker":"Michael Kubba","startTime":2032.5,"endTime":2037.06,"body":"how, you know, each in each"},{"speaker":"Michael Kubba","startTime":2037.06,"endTime":2039.6699999999998,"body":"phase has a reason, you know, in"},{"speaker":"Michael Kubba","startTime":2037.06,"endTime":2039.6699999999998,"body":"the early stages, it's figuring"},{"speaker":"Michael Kubba","startTime":2039.6699999999998,"endTime":2042.82,"body":"out why and what you're"},{"speaker":"Michael Kubba","startTime":2039.6699999999998,"endTime":2042.82,"body":"building. And you know, and"},{"speaker":"Michael Kubba","startTime":2042.82,"endTime":2045.9099999999999,"body":"later on, it's how are you"},{"speaker":"Michael Kubba","startTime":2042.82,"endTime":2045.9099999999999,"body":"building? And how is it going to"},{"speaker":"Michael Kubba","startTime":2045.9099999999999,"endTime":2048.28,"body":"fail? And how is it going to"},{"speaker":"Michael Kubba","startTime":2045.9099999999999,"endTime":2048.28,"body":"scale and all of those kinds of"},{"speaker":"Michael Kubba","startTime":2048.28,"endTime":2051.73,"body":"things? And so, yeah, that's"},{"speaker":"Michael Kubba","startTime":2048.28,"endTime":2051.73,"body":"been extremely helpful helpful"},{"speaker":"Michael Kubba","startTime":2051.73,"endTime":2058.39,"body":"for me. I think another thing is"},{"speaker":"Michael Kubba","startTime":2051.73,"endTime":2058.39,"body":"probably, I was really spoiled"},{"speaker":"Michael Kubba","startTime":2058.39,"endTime":2062.14,"body":"at Apple, because we had like a"},{"speaker":"Michael Kubba","startTime":2058.39,"endTime":2062.14,"body":"world class machine shop, you"},{"speaker":"Michael Kubba","startTime":2062.14,"endTime":2066.16,"body":"know, any prototype you want,"},{"speaker":"Michael Kubba","startTime":2062.14,"endTime":2066.16,"body":"you basically fill out a ticket,"},{"speaker":"Michael Kubba","startTime":2066.19,"endTime":2070.3,"body":"you walk over, you bring some"},{"speaker":"Michael Kubba","startTime":2066.19,"endTime":2070.3,"body":"cookies, and you're like, Hey,"},{"speaker":"Michael Kubba","startTime":2070.3,"endTime":2073.27,"body":"guys, can you can you machine"},{"speaker":"Michael Kubba","startTime":2070.3,"endTime":2073.27,"body":"this for me? Or can you 3d print"},{"speaker":"Michael Kubba","startTime":2073.27,"endTime":2077.35,"body":"this for me? And it was such an"},{"speaker":"Michael Kubba","startTime":2073.27,"endTime":2077.35,"body":"amazing resource. And it allowed"},{"speaker":"Michael Kubba","startTime":2077.35,"endTime":2082.69,"body":"me to, you know, prototype"},{"speaker":"Michael Kubba","startTime":2077.35,"endTime":2082.69,"body":"things extremely quickly. Okay,"},{"speaker":"Michael Kubba","startTime":2082.69,"endTime":2084.73,"body":"there's a review tomorrow, we"},{"speaker":"Michael Kubba","startTime":2082.69,"endTime":2084.73,"body":"want to check out the snap"},{"speaker":"Michael Kubba","startTime":2084.73,"endTime":2086.9500000000003,"body":"design, okay, like, Let me"},{"speaker":"Michael Kubba","startTime":2084.73,"endTime":2086.9500000000003,"body":"release three different versions"},{"speaker":"Michael Kubba","startTime":2086.9500000000003,"endTime":2089.65,"body":"of the snap, and then we can"},{"speaker":"Michael Kubba","startTime":2086.9500000000003,"endTime":2089.65,"body":"review it in person, you know,"},{"speaker":"Michael Kubba","startTime":2089.65,"endTime":2095.35,"body":"like, moving at that speed. And,"},{"speaker":"Michael Kubba","startTime":2089.65,"endTime":2095.35,"body":"and I think now, okay, not"},{"speaker":"Michael Kubba","startTime":2095.35,"endTime":2098.7999999999997,"body":"everyone has access to a world"},{"speaker":"Michael Kubba","startTime":2095.35,"endTime":2098.7999999999997,"body":"class machine shop, but it has"},{"speaker":"Michael Kubba","startTime":2098.7999999999997,"endTime":2101.35,"body":"become democratized a little"},{"speaker":"Michael Kubba","startTime":2098.7999999999997,"endTime":2101.35,"body":"bit. I mean, there are like, you"},{"speaker":"Michael Kubba","startTime":2101.35,"endTime":2104.02,"body":"know, there's proto labs,"},{"speaker":"Michael Kubba","startTime":2101.35,"endTime":2104.02,"body":"there's, yeah, there's companies"},{"speaker":"Michael Kubba","startTime":2104.02,"endTime":2107.98,"body":"like this, that you can"},{"speaker":"Michael Kubba","startTime":2104.02,"endTime":2107.98,"body":"leverage, you know, even buying"},{"speaker":"Michael Kubba","startTime":2108.22,"endTime":2113.71,"body":"3d printers at home, you know,"},{"speaker":"Michael Kubba","startTime":2108.22,"endTime":2113.71,"body":"and so, you know, there are"},{"speaker":"Michael Kubba","startTime":2113.74,"endTime":2116.35,"body":"these types of resources that"},{"speaker":"Michael Kubba","startTime":2113.74,"endTime":2116.35,"body":"can be leveraged. And I learned"},{"speaker":"Michael Kubba","startTime":2116.35,"endTime":2123.3399999999997,"body":"a lot about, you know, quick,"},{"speaker":"Michael Kubba","startTime":2116.35,"endTime":2123.3399999999997,"body":"rapid iterations. And in"},{"speaker":"Michael Kubba","startTime":2123.37,"endTime":2128.35,"body":"leveraging those tools to kind"},{"speaker":"Michael Kubba","startTime":2123.37,"endTime":2128.35,"body":"of make your design decisions,"},{"speaker":"Michael Kubba","startTime":2128.44,"endTime":2131.56,"body":"kind of robust early on. At a"},{"speaker":"Michael Kubba","startTime":2128.44,"endTime":2131.56,"body":"certain point, you might just"},{"speaker":"Michael Kubba","startTime":2131.56,"endTime":2135.82,"body":"have to make, you know, a kind"},{"speaker":"Michael Kubba","startTime":2131.56,"endTime":2135.82,"body":"of executive decision on on a"},{"speaker":"Michael Kubba","startTime":2135.82,"endTime":2138.52,"body":"design direction, but at least"},{"speaker":"Michael Kubba","startTime":2135.82,"endTime":2138.52,"body":"you can be prototyping, moving"},{"speaker":"Michael Kubba","startTime":2138.52,"endTime":2139.87,"body":"very, very quickly in the"},{"speaker":"Michael Kubba","startTime":2138.52,"endTime":2139.87,"body":"beginning."},{"speaker":"Aaron Moncur","startTime":2140.23,"endTime":2142.24,"body":"Yeah, that's, I"},{"speaker":"Aaron Moncur","startTime":2140.23,"endTime":2142.24,"body":"think that's such a huge point"},{"speaker":"Aaron Moncur","startTime":2142.24,"endTime":2148.0299999999997,"body":"to the ability to prototype very"},{"speaker":"Aaron Moncur","startTime":2142.24,"endTime":2148.0299999999997,"body":"quickly, just does so much, adds"},{"speaker":"Aaron Moncur","startTime":2148.0299999999997,"endTime":2152.44,"body":"so much value to the project as"},{"speaker":"Aaron Moncur","startTime":2148.0299999999997,"endTime":2152.44,"body":"a whole. I know a lot of the"},{"speaker":"Aaron Moncur","startTime":2152.44,"endTime":2155.89,"body":"shops we use that they're"},{"speaker":"Aaron Moncur","startTime":2152.44,"endTime":2155.89,"body":"outside machine shops, typically"},{"speaker":"Aaron Moncur","startTime":2155.89,"endTime":2159.43,"body":"and so they're getting bogged"},{"speaker":"Aaron Moncur","startTime":2155.89,"endTime":2159.43,"body":"down with other jobs are doing"},{"speaker":"Aaron Moncur","startTime":2159.43,"endTime":2162.07,"body":"and we might end up waiting two"},{"speaker":"Aaron Moncur","startTime":2159.43,"endTime":2162.07,"body":"or three weeks to get a part"},{"speaker":"Aaron Moncur","startTime":2162.07,"endTime":2165.64,"body":"back. Sometimes we'll go to a"},{"speaker":"Aaron Moncur","startTime":2162.07,"endTime":2165.64,"body":"company like proto labs, and"},{"speaker":"Aaron Moncur","startTime":2165.64,"endTime":2169.84,"body":"they're a lot quicker typically."},{"speaker":"Aaron Moncur","startTime":2165.64,"endTime":2169.84,"body":"But even internal shops, places"},{"speaker":"Aaron Moncur","startTime":2169.84,"endTime":2172.36,"body":"I've worked in the past where"},{"speaker":"Aaron Moncur","startTime":2169.84,"endTime":2172.36,"body":"they had an internal machine"},{"speaker":"Aaron Moncur","startTime":2172.36,"endTime":2175.63,"body":"shop, they would get bogged down"},{"speaker":"Aaron Moncur","startTime":2172.36,"endTime":2175.63,"body":"with internal requests. And so"},{"speaker":"Aaron Moncur","startTime":2175.93,"endTime":2178.33,"body":"even though they were internal,"},{"speaker":"Aaron Moncur","startTime":2175.93,"endTime":2178.33,"body":"it still took, you know, a week"},{"speaker":"Aaron Moncur","startTime":2178.33,"endTime":2181.99,"body":"or two weeks to get a part back."},{"speaker":"Aaron Moncur","startTime":2178.33,"endTime":2181.99,"body":"I wonder did did Apple almost"},{"speaker":"Aaron Moncur","startTime":2182.02,"endTime":2185.14,"body":"overstaffed their machine shops"},{"speaker":"Aaron Moncur","startTime":2182.02,"endTime":2185.14,"body":"so that they were really"},{"speaker":"Aaron Moncur","startTime":2185.14,"endTime":2187.2999999999997,"body":"cranking hearts out quickly and"},{"speaker":"Aaron Moncur","startTime":2185.14,"endTime":2187.2999999999997,"body":"you weren't having to wait a"},{"speaker":"Aaron Moncur","startTime":2187.2999999999997,"endTime":2188.71,"body":"week or whatever it was."},{"speaker":"Michael Kubba","startTime":2189.0099999999998,"endTime":2190.48,"body":"Yeah, I mean,"},{"speaker":"Michael Kubba","startTime":2189.0099999999998,"endTime":2190.48,"body":"that's, that's why I mentioned"},{"speaker":"Michael Kubba","startTime":2190.48,"endTime":2194.11,"body":"bringing the cookies, you know,"},{"speaker":"Michael Kubba","startTime":2190.48,"endTime":2194.11,"body":"it like, a lot of fun on the"},{"speaker":"Michael Kubba","startTime":2194.11,"endTime":2197.7999999999997,"body":"line. Yeah, a lot of it. I mean,"},{"speaker":"Michael Kubba","startTime":2194.11,"endTime":2197.7999999999997,"body":"we had, there was a very, you"},{"speaker":"Michael Kubba","startTime":2197.7999999999997,"endTime":2201.1,"body":"know, there was a queue and all"},{"speaker":"Michael Kubba","startTime":2197.7999999999997,"endTime":2201.1,"body":"of that kind of stuff, you know,"},{"speaker":"Michael Kubba","startTime":2201.1,"endTime":2203.77,"body":"but sometimes there were just"},{"speaker":"Michael Kubba","startTime":2201.1,"endTime":2203.77,"body":"really, really hot things that"},{"speaker":"Michael Kubba","startTime":2203.77,"endTime":2206.29,"body":"you needed to get going like,"},{"speaker":"Michael Kubba","startTime":2203.77,"endTime":2206.29,"body":"there. Okay, there's a review"},{"speaker":"Michael Kubba","startTime":2206.29,"endTime":2210.64,"body":"with ID and a review with"},{"speaker":"Michael Kubba","startTime":2206.29,"endTime":2210.64,"body":"Johnny, you know, and so that"},{"speaker":"Michael Kubba","startTime":2210.64,"endTime":2214.45,"body":"automatically gets you to the"},{"speaker":"Michael Kubba","startTime":2210.64,"endTime":2214.45,"body":"top, you know, but they had to"},{"speaker":"Michael Kubba","startTime":2214.45,"endTime":2216.79,"body":"outsource a bunch of stuff as"},{"speaker":"Michael Kubba","startTime":2214.45,"endTime":2216.79,"body":"well, you know, it's, I think,"},{"speaker":"Michael Kubba","startTime":2216.82,"endTime":2220.66,"body":"for them, you know, a lot of the"},{"speaker":"Michael Kubba","startTime":2216.82,"endTime":2220.66,"body":"stuff that they're working on is"},{"speaker":"Michael Kubba","startTime":2220.66,"endTime":2223.24,"body":"so secretive, they go to great"},{"speaker":"Michael Kubba","startTime":2220.66,"endTime":2223.24,"body":"lengths to not let anyone know"},{"speaker":"Michael Kubba","startTime":2223.24,"endTime":2226.2999999999997,"body":"what they're working on. And so"},{"speaker":"Michael Kubba","startTime":2223.24,"endTime":2226.2999999999997,"body":"it makes sense to have it, you"},{"speaker":"Michael Kubba","startTime":2226.2999999999997,"endTime":2230.98,"body":"know, in house. Yeah. And, and,"},{"speaker":"Michael Kubba","startTime":2226.2999999999997,"endTime":2230.98,"body":"you know, most a lot of other"},{"speaker":"Michael Kubba","startTime":2230.98,"endTime":2234.46,"body":"companies aren't that way. I"},{"speaker":"Michael Kubba","startTime":2230.98,"endTime":2234.46,"body":"mean, Tesla, Tesla had a pretty,"},{"speaker":"Michael Kubba","startTime":2234.5499999999997,"endTime":2237.61,"body":"we were building out, you know,"},{"speaker":"Michael Kubba","startTime":2234.5499999999997,"endTime":2237.61,"body":"a pretty large machine shop,"},{"speaker":"Michael Kubba","startTime":2237.61,"endTime":2241.27,"body":"but, but also, I mean, for"},{"speaker":"Michael Kubba","startTime":2237.61,"endTime":2241.27,"body":"really complicated stuff, you"},{"speaker":"Michael Kubba","startTime":2241.27,"endTime":2243.67,"body":"know, it was just like, Okay,"},{"speaker":"Michael Kubba","startTime":2241.27,"endTime":2243.67,"body":"well, you know, we're really"},{"speaker":"Michael Kubba","startTime":2243.67,"endTime":2246.37,"body":"large stuff, it's like, okay,"},{"speaker":"Michael Kubba","startTime":2243.67,"endTime":2246.37,"body":"well is it makes sense for us to"},{"speaker":"Michael Kubba","startTime":2246.37,"endTime":2249.73,"body":"go to an outside partner to get"},{"speaker":"Michael Kubba","startTime":2246.37,"endTime":2249.73,"body":"to get this done, you know, and"},{"speaker":"Michael Kubba","startTime":2249.7599999999998,"endTime":2252.31,"body":"so we did that anyways, but, you"},{"speaker":"Michael Kubba","startTime":2249.7599999999998,"endTime":2252.31,"body":"know, at that time, it was like,"},{"speaker":"Michael Kubba","startTime":2252.31,"endTime":2256.24,"body":"you know, driving, driving down"},{"speaker":"Michael Kubba","startTime":2252.31,"endTime":2256.24,"body":"to a machine shop and evaluating"},{"speaker":"Michael Kubba","startTime":2256.24,"endTime":2258.79,"body":"them, you know, now with like"},{"speaker":"Michael Kubba","startTime":2256.24,"endTime":2258.79,"body":"fictive or proto labs, it's"},{"speaker":"Michael Kubba","startTime":2258.79,"endTime":2262.06,"body":"literally like, uploading a file"},{"speaker":"Michael Kubba","startTime":2258.79,"endTime":2262.06,"body":"showing where you want your"},{"speaker":"Michael Kubba","startTime":2262.06,"endTime":2265.12,"body":"threads and, you know, pressing"},{"speaker":"Michael Kubba","startTime":2262.06,"endTime":2265.12,"body":"a button, and then, you know,"},{"speaker":"Michael Kubba","startTime":2265.21,"endTime":2268.12,"body":"eight days later, it comes back"},{"speaker":"Michael Kubba","startTime":2265.21,"endTime":2268.12,"body":"from China or wherever, it's,"},{"speaker":"Michael Kubba","startTime":2268.12,"endTime":2272.5,"body":"it's pretty crazy. So yeah. And"},{"speaker":"Michael Kubba","startTime":2268.12,"endTime":2272.5,"body":"I guess, to the, to the point"},{"speaker":"Michael Kubba","startTime":2272.5,"endTime":2277.27,"body":"about the, the different phases,"},{"speaker":"Michael Kubba","startTime":2272.5,"endTime":2277.27,"body":"you know, like, I'm just really"},{"speaker":"Michael Kubba","startTime":2277.27,"endTime":2280.24,"body":"big on, you know, why are you"},{"speaker":"Michael Kubba","startTime":2277.27,"endTime":2280.24,"body":"building this prototype? Like,"},{"speaker":"Michael Kubba","startTime":2280.27,"endTime":2283.21,"body":"you know, what are you trying to"},{"speaker":"Michael Kubba","startTime":2280.27,"endTime":2283.21,"body":"answer out of it? And I think in"},{"speaker":"Michael Kubba","startTime":2283.21,"endTime":2286.5099999999998,"body":"the earlier stages, a lot of"},{"speaker":"Michael Kubba","startTime":2283.21,"endTime":2286.5099999999998,"body":"it's prototyping to figure out"},{"speaker":"Michael Kubba","startTime":2286.5099999999998,"endTime":2290.08,"body":"your feature set, you know, the,"},{"speaker":"Michael Kubba","startTime":2286.5099999999998,"endTime":2290.08,"body":"what are you building? And does"},{"speaker":"Michael Kubba","startTime":2290.08,"endTime":2295.2999999999997,"body":"this make sense, and less about"},{"speaker":"Michael Kubba","startTime":2290.08,"endTime":2295.2999999999997,"body":"kind of the exact architecture?"},{"speaker":"Michael Kubba","startTime":2295.6,"endTime":2298.18,"body":"And that's kind of in the"},{"speaker":"Michael Kubba","startTime":2295.6,"endTime":2298.18,"body":"product definition phase, you"},{"speaker":"Michael Kubba","startTime":2298.18,"endTime":2302.65,"body":"know, but as you move further"},{"speaker":"Michael Kubba","startTime":2298.18,"endTime":2302.65,"body":"along, you know, it's, it's"},{"speaker":"Michael Kubba","startTime":2302.65,"endTime":2305.77,"body":"figuring out kind of what"},{"speaker":"Michael Kubba","startTime":2302.65,"endTime":2305.77,"body":"exactly is this product? And"},{"speaker":"Michael Kubba","startTime":2305.77,"endTime":2309.67,"body":"what's the, you know, what's the"},{"speaker":"Michael Kubba","startTime":2305.77,"endTime":2309.67,"body":"architecture for it? And how do"},{"speaker":"Michael Kubba","startTime":2309.67,"endTime":2312.73,"body":"we, how do we evaluate the"},{"speaker":"Michael Kubba","startTime":2309.67,"endTime":2312.73,"body":"architecture? How do we de risk"},{"speaker":"Michael Kubba","startTime":2312.73,"endTime":2315.43,"body":"it? Maybe there's certain new"},{"speaker":"Michael Kubba","startTime":2312.73,"endTime":2315.43,"body":"technologies that go in there,"},{"speaker":"Michael Kubba","startTime":2315.43,"endTime":2318.43,"body":"and how do we integrate those"},{"speaker":"Michael Kubba","startTime":2315.43,"endTime":2318.43,"body":"together, and over time, it gets"},{"speaker":"Michael Kubba","startTime":2318.5499999999997,"endTime":2322.15,"body":"kind of more and more dialed,"},{"speaker":"Michael Kubba","startTime":2318.5499999999997,"endTime":2322.15,"body":"you know, as it gets closer to"},{"speaker":"Michael Kubba","startTime":2322.15,"endTime":2326.5299999999997,"body":"mass production, but you know, I"},{"speaker":"Michael Kubba","startTime":2322.15,"endTime":2326.5299999999997,"body":"think something that was unique"},{"speaker":"Michael Kubba","startTime":2326.5299999999997,"endTime":2330.19,"body":"about Apple is, I think there's"},{"speaker":"Michael Kubba","startTime":2326.5299999999997,"endTime":2330.19,"body":"a lot of people that work at"},{"speaker":"Michael Kubba","startTime":2330.19,"endTime":2334.45,"body":"Apple that never really see that"},{"speaker":"Michael Kubba","startTime":2330.19,"endTime":2334.45,"body":"very, very early stage concept"},{"speaker":"Michael Kubba","startTime":2334.45,"endTime":2337.9,"body":"work, because it's really"},{"speaker":"Michael Kubba","startTime":2334.45,"endTime":2337.9,"body":"amazing how the ID and product"},{"speaker":"Michael Kubba","startTime":2337.9,"endTime":2342.52,"body":"marketing and Johnny and Steve,"},{"speaker":"Michael Kubba","startTime":2337.9,"endTime":2342.52,"body":"how they, how they developed"},{"speaker":"Michael Kubba","startTime":2342.52,"endTime":2346.5099999999998,"body":"things, you know, before it got"},{"speaker":"Michael Kubba","startTime":2342.52,"endTime":2346.5099999999998,"body":"to the masses, of the, you know,"},{"speaker":"Michael Kubba","startTime":2346.5099999999998,"endTime":2350.2,"body":"internally, a lot of the a lot"},{"speaker":"Michael Kubba","startTime":2346.5099999999998,"endTime":2350.2,"body":"of the product definition was"},{"speaker":"Michael Kubba","startTime":2350.2,"endTime":2353.14,"body":"kind of already there. It's"},{"speaker":"Michael Kubba","startTime":2350.2,"endTime":2353.14,"body":"pretty amazing how that worked"},{"speaker":"Michael Kubba","startTime":2353.14,"endTime":2357.04,"body":"out. You know, on Apple TV, when"},{"speaker":"Michael Kubba","startTime":2353.14,"endTime":2357.04,"body":"I got involved in, I was pretty"},{"speaker":"Michael Kubba","startTime":2357.04,"endTime":2359.62,"body":"much the first person to get"},{"speaker":"Michael Kubba","startTime":2357.04,"endTime":2359.62,"body":"involved in that. It was really"},{"speaker":"Michael Kubba","startTime":2359.62,"endTime":2365.68,"body":"already flushed out to be kind"},{"speaker":"Michael Kubba","startTime":2359.62,"endTime":2365.68,"body":"of the small, black set top box."},{"speaker":"Michael Kubba","startTime":2365.71,"endTime":2369.07,"body":"And not not to say that no one"},{"speaker":"Michael Kubba","startTime":2365.71,"endTime":2369.07,"body":"worked on it before. I mean,"},{"speaker":"Michael Kubba","startTime":2369.07,"endTime":2372.37,"body":"there were other iterations like"},{"speaker":"Michael Kubba","startTime":2369.07,"endTime":2372.37,"body":"remote that, you know, never"},{"speaker":"Michael Kubba","startTime":2372.37,"endTime":2376.24,"body":"shipped, um, that kind of led to"},{"speaker":"Michael Kubba","startTime":2372.37,"endTime":2376.24,"body":"this. But there's so many quick"},{"speaker":"Michael Kubba","startTime":2376.24,"endTime":2380.95,"body":"prototypes that the IDT ID team"},{"speaker":"Michael Kubba","startTime":2376.24,"endTime":2380.95,"body":"did early on to like flesh out,"},{"speaker":"Michael Kubba","startTime":2380.98,"endTime":2384.88,"body":"what is this thing even and why"},{"speaker":"Michael Kubba","startTime":2380.98,"endTime":2384.88,"body":"should it exist? And yeah, it"},{"speaker":"Michael Kubba","startTime":2384.88,"endTime":2387.73,"body":"was really pretty cool to see I"},{"speaker":"Michael Kubba","startTime":2384.88,"endTime":2387.73,"body":"think I've gotten more exposure"},{"speaker":"Michael Kubba","startTime":2387.73,"endTime":2391.0299999999997,"body":"to that early stage concept work"},{"speaker":"Michael Kubba","startTime":2387.73,"endTime":2391.0299999999997,"body":"at other companies, but, but at"},{"speaker":"Michael Kubba","startTime":2391.0299999999997,"endTime":2392.83,"body":"Apple, they have some special"},{"speaker":"Michael Kubba","startTime":2391.0299999999997,"endTime":2392.83,"body":"sauce there."},{"speaker":"Aaron Moncur","startTime":2395.95,"endTime":2398.41,"body":"I hope we continue"},{"speaker":"Aaron Moncur","startTime":2395.95,"endTime":2398.41,"body":"to have that that special sauce."},{"speaker":"Aaron Moncur","startTime":2399.2799999999997,"endTime":2403.45,"body":"Yeah. I'll take that real short"},{"speaker":"Aaron Moncur","startTime":2399.2799999999997,"endTime":2403.45,"body":"break here and share with the"},{"speaker":"Aaron Moncur","startTime":2403.45,"endTime":2407.38,"body":"listeners that Team pipeline.us"},{"speaker":"Aaron Moncur","startTime":2403.45,"endTime":2407.38,"body":"is where you can learn more"},{"speaker":"Aaron Moncur","startTime":2407.38,"endTime":2411.19,"body":"about how we help medical device"},{"speaker":"Aaron Moncur","startTime":2407.38,"endTime":2411.19,"body":"and other product engineering or"},{"speaker":"Aaron Moncur","startTime":2411.19,"endTime":2415.12,"body":"manufacturing teams develop"},{"speaker":"Aaron Moncur","startTime":2411.19,"endTime":2415.12,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":2415.12,"endTime":2418.7799999999997,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":2415.12,"endTime":2418.7799999999997,"body":"to characterize inspect,"},{"speaker":"Aaron Moncur","startTime":2418.7799999999997,"endTime":2422.86,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":2418.7799999999997,"endTime":2422.86,"body":"perform verification testing on"},{"speaker":"Aaron Moncur","startTime":2422.86,"endTime":2426.58,"body":"your devices. We're speaking"},{"speaker":"Aaron Moncur","startTime":2422.86,"endTime":2426.58,"body":"with Michael Kuba today. And you"},{"speaker":"Aaron Moncur","startTime":2426.58,"endTime":2431.7999999999997,"body":"also worked at Tesla and Google"},{"speaker":"Aaron Moncur","startTime":2426.58,"endTime":2431.7999999999997,"body":"on May we'll spend a few minutes"},{"speaker":"Aaron Moncur","startTime":2431.7999999999997,"endTime":2435.52,"body":"talking about those places at"},{"speaker":"Aaron Moncur","startTime":2431.7999999999997,"endTime":2435.52,"body":"well, starting off, I guess,"},{"speaker":"Aaron Moncur","startTime":2435.52,"endTime":2438.97,"body":"with with Tesla, what were what"},{"speaker":"Aaron Moncur","startTime":2435.52,"endTime":2438.97,"body":"were a few of the best and worst"},{"speaker":"Aaron Moncur","startTime":2438.97,"endTime":2441.91,"body":"things about working there."},{"speaker":"Aaron Moncur","startTime":2438.97,"endTime":2441.91,"body":"Yeah,"},{"speaker":"Michael Kubba","startTime":2441.94,"endTime":2444.2799999999997,"body":"you know, I"},{"speaker":"Michael Kubba","startTime":2441.94,"endTime":2444.2799999999997,"body":"worked at Tesla during a really"},{"speaker":"Michael Kubba","startTime":2444.43,"endTime":2447.7,"body":"unique two years, I was only"},{"speaker":"Michael Kubba","startTime":2444.43,"endTime":2447.7,"body":"there for two years. But like,"},{"speaker":"Michael Kubba","startTime":2447.7,"endTime":2454.57,"body":"during that time, we went"},{"speaker":"Michael Kubba","startTime":2447.7,"endTime":2454.57,"body":"public. We kicked off the Model"},{"speaker":"Michael Kubba","startTime":2454.57,"endTime":2458.17,"body":"S and you know, when I left, we"},{"speaker":"Michael Kubba","startTime":2454.57,"endTime":2458.17,"body":"were like six months or four"},{"speaker":"Michael Kubba","startTime":2458.17,"endTime":2460.9,"body":"months away from production"},{"speaker":"Michael Kubba","startTime":2458.17,"endTime":2460.9,"body":"start. So all the architecture"},{"speaker":"Michael Kubba","startTime":2460.9,"endTime":2464.02,"body":"was done and all of that kind of"},{"speaker":"Michael Kubba","startTime":2460.9,"endTime":2464.02,"body":"stuff and, and a lot of the"},{"speaker":"Michael Kubba","startTime":2464.02,"endTime":2467.41,"body":"validation was done. So it was a"},{"speaker":"Michael Kubba","startTime":2464.02,"endTime":2467.41,"body":"pretty cool time. We moved into"},{"speaker":"Michael Kubba","startTime":2467.41,"endTime":2471.49,"body":"a new headquarters there in Deer"},{"speaker":"Michael Kubba","startTime":2467.41,"endTime":2471.49,"body":"Creek in Palo Alto. At first we"},{"speaker":"Michael Kubba","startTime":2471.49,"endTime":2478.0,"body":"were in San Carlos. And so it"},{"speaker":"Michael Kubba","startTime":2471.49,"endTime":2478.0,"body":"was a it was a unique two years"},{"speaker":"Michael Kubba","startTime":2478.0,"endTime":2480.34,"body":"I feel like it was more like"},{"speaker":"Michael Kubba","startTime":2478.0,"endTime":2480.34,"body":"equivalent of like, you know,"},{"speaker":"Michael Kubba","startTime":2480.34,"endTime":2485.14,"body":"four or five years. But for me,"},{"speaker":"Michael Kubba","startTime":2480.34,"endTime":2485.14,"body":"it was one of the best jobs I've"},{"speaker":"Michael Kubba","startTime":2485.14,"endTime":2491.08,"body":"ever had. Uh, I, I really loved"},{"speaker":"Michael Kubba","startTime":2485.14,"endTime":2491.08,"body":"the vision. And I really"},{"speaker":"Michael Kubba","startTime":2491.08,"endTime":2499.0,"body":"appreciated Elon laser focus."},{"speaker":"Michael Kubba","startTime":2491.08,"endTime":2499.0,"body":"And, yeah, that really resonated"},{"speaker":"Michael Kubba","startTime":2499.0,"endTime":2500.92,"body":"with me, I think one of the"},{"speaker":"Michael Kubba","startTime":2499.0,"endTime":2500.92,"body":"things that I liked the most"},{"speaker":"Michael Kubba","startTime":2500.92,"endTime":2505.06,"body":"about it is how vertically"},{"speaker":"Michael Kubba","startTime":2500.92,"endTime":2505.06,"body":"integrated everything was. So,"},{"speaker":"Michael Kubba","startTime":2505.06,"endTime":2511.6,"body":"you know, you know, we, the"},{"speaker":"Michael Kubba","startTime":2505.06,"endTime":2511.6,"body":"design team sat upstairs, on the"},{"speaker":"Michael Kubba","startTime":2511.6,"endTime":2515.86,"body":"second floor was our production"},{"speaker":"Michael Kubba","startTime":2511.6,"endTime":2515.86,"body":"lines. And then or sorry, on the"},{"speaker":"Michael Kubba","startTime":2516.79,"endTime":2519.04,"body":"floor below was the production"},{"speaker":"Michael Kubba","startTime":2516.79,"endTime":2519.04,"body":"lines, and then the floor below"},{"speaker":"Michael Kubba","startTime":2519.04,"endTime":2523.09,"body":"that was our test labs. And, you"},{"speaker":"Michael Kubba","startTime":2519.04,"endTime":2523.09,"body":"know, so it was like, every day,"},{"speaker":"Michael Kubba","startTime":2523.09,"endTime":2526.96,"body":"I'd be, you know, upstairs"},{"speaker":"Michael Kubba","startTime":2523.09,"endTime":2526.96,"body":"designing stuff, and whether"},{"speaker":"Michael Kubba","startTime":2526.96,"endTime":2529.9,"body":"it's, you know, mechanical"},{"speaker":"Michael Kubba","startTime":2526.96,"endTime":2529.9,"body":"design, or I'm doing some, you"},{"speaker":"Michael Kubba","startTime":2529.9,"endTime":2537.19,"body":"know, you know, CFD, you know,"},{"speaker":"Michael Kubba","startTime":2529.9,"endTime":2537.19,"body":"fluids, evaluation, and then I"},{"speaker":"Michael Kubba","startTime":2537.19,"endTime":2540.85,"body":"would, you know, go down and"},{"speaker":"Michael Kubba","startTime":2537.19,"endTime":2540.85,"body":"test it out in the lab and maybe"},{"speaker":"Michael Kubba","startTime":2540.85,"endTime":2543.58,"body":"put thermocouples on this, you"},{"speaker":"Michael Kubba","startTime":2540.85,"endTime":2543.58,"body":"know, power electronics module,"},{"speaker":"Michael Kubba","startTime":2543.61,"endTime":2546.82,"body":"or take it to the dyno and test"},{"speaker":"Michael Kubba","startTime":2543.61,"endTime":2546.82,"body":"it out there. And then you go"},{"speaker":"Michael Kubba","startTime":2546.82,"endTime":2550.93,"body":"upstairs, and you're, you're"},{"speaker":"Michael Kubba","startTime":2546.82,"endTime":2550.93,"body":"managing a pilot production run,"},{"speaker":"Michael Kubba","startTime":2550.96,"endTime":2554.2599999999998,"body":"you know, it's just so cool to"},{"speaker":"Michael Kubba","startTime":2550.96,"endTime":2554.2599999999998,"body":"me, and oh, then this part"},{"speaker":"Michael Kubba","startTime":2554.2599999999998,"endTime":2556.57,"body":"doesn't fit, okay, like, let me"},{"speaker":"Michael Kubba","startTime":2554.2599999999998,"endTime":2556.57,"body":"run over to the machine shop."},{"speaker":"Michael Kubba","startTime":2556.87,"endTime":2559.99,"body":"And it was like, very, you know,"},{"speaker":"Michael Kubba","startTime":2556.87,"endTime":2559.99,"body":"and I think they did that for a"},{"speaker":"Michael Kubba","startTime":2559.99,"endTime":2562.2999999999997,"body":"reason, you know, it's like,"},{"speaker":"Michael Kubba","startTime":2559.99,"endTime":2562.2999999999997,"body":"let's bring, you know, Elon is"},{"speaker":"Michael Kubba","startTime":2562.7799999999997,"endTime":2565.72,"body":"really a proponent of vertical"},{"speaker":"Michael Kubba","startTime":2562.7799999999997,"endTime":2565.72,"body":"integration. And it started with"},{"speaker":"Michael Kubba","startTime":2565.72,"endTime":2569.44,"body":"kind of having all these"},{"speaker":"Michael Kubba","startTime":2565.72,"endTime":2569.44,"body":"capabilities under one roof. And"},{"speaker":"Michael Kubba","startTime":2569.44,"endTime":2572.59,"body":"that was kind of a highlight for"},{"speaker":"Michael Kubba","startTime":2569.44,"endTime":2572.59,"body":"me, I learned so much in that"},{"speaker":"Michael Kubba","startTime":2572.59,"endTime":2575.83,"body":"process. And I love being"},{"speaker":"Michael Kubba","startTime":2572.59,"endTime":2575.83,"body":"involved in all of those"},{"speaker":"Michael Kubba","startTime":2575.83,"endTime":2578.38,"body":"aspects, you know, testing,"},{"speaker":"Michael Kubba","startTime":2575.83,"endTime":2578.38,"body":"project, managing the"},{"speaker":"Michael Kubba","startTime":2578.38,"endTime":2581.56,"body":"manufacturing, build, and design"},{"speaker":"Michael Kubba","startTime":2578.38,"endTime":2581.56,"body":"engineering, and it was just so"},{"speaker":"Michael Kubba","startTime":2581.56,"endTime":2585.13,"body":"versatile. It was early on"},{"speaker":"Michael Kubba","startTime":2581.56,"endTime":2585.13,"body":"enough, where, you know, you"},{"speaker":"Michael Kubba","startTime":2585.13,"endTime":2588.46,"body":"could jump into all of these"},{"speaker":"Michael Kubba","startTime":2585.13,"endTime":2588.46,"body":"different roles and, you know,"},{"speaker":"Michael Kubba","startTime":2588.49,"endTime":2591.22,"body":"full ownership across, you know,"},{"speaker":"Michael Kubba","startTime":2588.49,"endTime":2591.22,"body":"the whole thing, I really"},{"speaker":"Michael Kubba","startTime":2591.22,"endTime":2597.07,"body":"appreciated that. You know, low"},{"speaker":"Michael Kubba","startTime":2591.22,"endTime":2597.07,"body":"lights, I really don't know that"},{"speaker":"Michael Kubba","startTime":2597.07,"endTime":2599.35,"body":"there were too many low lights"},{"speaker":"Michael Kubba","startTime":2597.07,"endTime":2599.35,"body":"for me. I mean, it was, it was a"},{"speaker":"Michael Kubba","startTime":2599.35,"endTime":2603.04,"body":"very difficult two years, you"},{"speaker":"Michael Kubba","startTime":2599.35,"endTime":2603.04,"body":"know, it was a lot, it was a lot"},{"speaker":"Michael Kubba","startTime":2603.04,"endTime":2610.27,"body":"of stress. And, but, you know, I"},{"speaker":"Michael Kubba","startTime":2603.04,"endTime":2610.27,"body":"can only say good things about"},{"speaker":"Michael Kubba","startTime":2610.27,"endTime":2613.06,"body":"my, my time there. I don't know,"},{"speaker":"Michael Kubba","startTime":2610.27,"endTime":2613.06,"body":"you know, I've had friends that"},{"speaker":"Michael Kubba","startTime":2613.06,"endTime":2617.98,"body":"have stayed there for 12 or 15"},{"speaker":"Michael Kubba","startTime":2613.06,"endTime":2617.98,"body":"years. And, but that, I don't"},{"speaker":"Michael Kubba","startTime":2617.98,"endTime":2623.2,"body":"know that I could do that. I"},{"speaker":"Michael Kubba","startTime":2617.98,"endTime":2623.2,"body":"think it's it's, you know, kudos"},{"speaker":"Michael Kubba","startTime":2623.2,"endTime":2625.57,"body":"to them. And I think they've"},{"speaker":"Michael Kubba","startTime":2623.2,"endTime":2625.57,"body":"really figured figured it out."},{"speaker":"Michael Kubba","startTime":2625.57,"endTime":2627.58,"body":"And it's the company has"},{"speaker":"Michael Kubba","startTime":2625.57,"endTime":2627.58,"body":"changed, but, you know, it's"},{"speaker":"Michael Kubba","startTime":2627.58,"endTime":2631.09,"body":"it's fairly intense environment."},{"speaker":"Michael Kubba","startTime":2627.58,"endTime":2631.09,"body":"And, yeah, that's not why I"},{"speaker":"Michael Kubba","startTime":2631.09,"endTime":2637.9,"body":"left. But, but, you know, it is,"},{"speaker":"Michael Kubba","startTime":2631.09,"endTime":2637.9,"body":"you know, it's very mission"},{"speaker":"Michael Kubba","startTime":2637.9,"endTime":2641.44,"body":"focused, which means, like,"},{"speaker":"Michael Kubba","startTime":2637.9,"endTime":2641.44,"body":"everybody's all in all the time."},{"speaker":"Michael Kubba","startTime":2641.77,"endTime":2646.45,"body":"And, and, and I think they've"},{"speaker":"Michael Kubba","startTime":2641.77,"endTime":2646.45,"body":"kind of had these like, you"},{"speaker":"Michael Kubba","startTime":2646.45,"endTime":2649.7799999999997,"body":"know, existential crises over"},{"speaker":"Michael Kubba","startTime":2646.45,"endTime":2649.7799999999997,"body":"and over again, they're finally"},{"speaker":"Michael Kubba","startTime":2649.7799999999997,"endTime":2652.42,"body":"getting to this point where,"},{"speaker":"Michael Kubba","startTime":2649.7799999999997,"endTime":2652.42,"body":"kind of they're, they're sitting"},{"speaker":"Michael Kubba","startTime":2652.42,"endTime":2655.06,"body":"on top of the world, but it's"},{"speaker":"Michael Kubba","startTime":2652.42,"endTime":2655.06,"body":"still a lot of work. So"},{"speaker":"Aaron Moncur","startTime":2655.45,"endTime":2657.25,"body":"how do you get to"},{"speaker":"Aaron Moncur","startTime":2655.45,"endTime":2657.25,"body":"a point? Do you think where"},{"speaker":"Aaron Moncur","startTime":2657.25,"endTime":2660.91,"body":"everyone is all in all the time?"},{"speaker":"Aaron Moncur","startTime":2657.25,"endTime":2660.91,"body":"I mean, that's a really"},{"speaker":"Aaron Moncur","startTime":2661.2999999999997,"endTime":2666.88,"body":"difficult, ideal to to set. And"},{"speaker":"Aaron Moncur","startTime":2661.2999999999997,"endTime":2666.88,"body":"well, maybe it's not so"},{"speaker":"Aaron Moncur","startTime":2666.88,"endTime":2671.68,"body":"difficult to set ideal,"},{"speaker":"Aaron Moncur","startTime":2666.88,"endTime":2671.68,"body":"difficult to facilitate? Maybe?"},{"speaker":"Aaron Moncur","startTime":2671.92,"endTime":2673.24,"body":"Yeah. How do you think they did"},{"speaker":"Aaron Moncur","startTime":2671.92,"endTime":2673.24,"body":"that?"},{"speaker":"Michael Kubba","startTime":2673.72,"endTime":2676.2999999999997,"body":"Yeah, you know,"},{"speaker":"Michael Kubba","startTime":2673.72,"endTime":2676.2999999999997,"body":"I've tried to replicate this at"},{"speaker":"Michael Kubba","startTime":2676.2999999999997,"endTime":2679.48,"body":"like, every other company I've"},{"speaker":"Michael Kubba","startTime":2676.2999999999997,"endTime":2679.48,"body":"gone to, and it's hard. I don't"},{"speaker":"Michael Kubba","startTime":2679.48,"endTime":2682.75,"body":"know that there's an exact"},{"speaker":"Michael Kubba","startTime":2679.48,"endTime":2682.75,"body":"formula, but But I do think one"},{"speaker":"Michael Kubba","startTime":2682.75,"endTime":2688.42,"body":"aspect of it is like, being"},{"speaker":"Michael Kubba","startTime":2682.75,"endTime":2688.42,"body":"super clear with the mission, or"},{"speaker":"Michael Kubba","startTime":2688.42,"endTime":2692.56,"body":"the vision of what you're doing."},{"speaker":"Michael Kubba","startTime":2688.42,"endTime":2692.56,"body":"And it's like, sometimes it's so"},{"speaker":"Michael Kubba","startTime":2692.56,"endTime":2695.77,"body":"simple. But like Elon kept"},{"speaker":"Michael Kubba","startTime":2692.56,"endTime":2695.77,"body":"saying, we're not trying to"},{"speaker":"Michael Kubba","startTime":2695.77,"endTime":2698.2,"body":"build the best electric car in"},{"speaker":"Michael Kubba","startTime":2695.77,"endTime":2698.2,"body":"the world, we're trying to build"},{"speaker":"Michael Kubba","startTime":2698.23,"endTime":2702.16,"body":"the best car in the world. Like,"},{"speaker":"Michael Kubba","startTime":2698.23,"endTime":2702.16,"body":"even in my exit interview, he"},{"speaker":"Michael Kubba","startTime":2702.16,"endTime":2705.37,"body":"told me that, you know, so like,"},{"speaker":"Michael Kubba","startTime":2702.16,"endTime":2705.37,"body":"he just said it over and over"},{"speaker":"Michael Kubba","startTime":2705.37,"endTime":2707.44,"body":"and over again, you know, and"},{"speaker":"Michael Kubba","startTime":2705.37,"endTime":2707.44,"body":"like, you know, to the point"},{"speaker":"Michael Kubba","startTime":2707.44,"endTime":2710.35,"body":"where it became like, truth."},{"speaker":"Michael Kubba","startTime":2707.44,"endTime":2710.35,"body":"Like, that's, that is what we're"},{"speaker":"Michael Kubba","startTime":2710.35,"endTime":2714.61,"body":"doing. So like, let's it's super"},{"speaker":"Michael Kubba","startTime":2710.35,"endTime":2714.61,"body":"simple. But like, let's remind"},{"speaker":"Michael Kubba","startTime":2714.61,"endTime":2718.57,"body":"ourselves, like, what, what is"},{"speaker":"Michael Kubba","startTime":2714.61,"endTime":2718.57,"body":"the mission here? And it could"},{"speaker":"Michael Kubba","startTime":2718.57,"endTime":2722.14,"body":"be, you know, in that case, it"},{"speaker":"Michael Kubba","startTime":2718.57,"endTime":2722.14,"body":"was pretty audacious. But you"},{"speaker":"Michael Kubba","startTime":2722.14,"endTime":2724.36,"body":"know, once you started building"},{"speaker":"Michael Kubba","startTime":2722.14,"endTime":2724.36,"body":"some momentum, people are like,"},{"speaker":"Michael Kubba","startTime":2724.39,"endTime":2726.73,"body":"oh, yeah, I think we can I think"},{"speaker":"Michael Kubba","startTime":2724.39,"endTime":2726.73,"body":"we can do this."},{"speaker":"Aaron Moncur","startTime":2727.99,"endTime":2731.56,"body":"Yeah. How else?"},{"speaker":"Aaron Moncur","startTime":2727.99,"endTime":2731.56,"body":"Did he make that mission? So"},{"speaker":"Aaron Moncur","startTime":2731.56,"endTime":2735.1,"body":"clear? I mean, he said it, but"},{"speaker":"Aaron Moncur","startTime":2731.56,"endTime":2735.1,"body":"he's not talking with every"},{"speaker":"Aaron Moncur","startTime":2735.1,"endTime":2738.37,"body":"employee every day, where"},{"speaker":"Aaron Moncur","startTime":2735.1,"endTime":2738.37,"body":"they're like, I don't know,"},{"speaker":"Aaron Moncur","startTime":2738.37,"endTime":2741.5499999999997,"body":"banners up whether emails"},{"speaker":"Aaron Moncur","startTime":2738.37,"endTime":2741.5499999999997,"body":"getting sent out whether like"},{"speaker":"Aaron Moncur","startTime":2741.5499999999997,"endTime":2744.5499999999997,"body":"memos being passed around, how"},{"speaker":"Aaron Moncur","startTime":2741.5499999999997,"endTime":2744.5499999999997,"body":"did that message get"},{"speaker":"Aaron Moncur","startTime":2744.5499999999997,"endTime":2748.0,"body":"communicated frequently enough"},{"speaker":"Aaron Moncur","startTime":2744.5499999999997,"endTime":2748.0,"body":"and clearly enough, so that"},{"speaker":"Aaron Moncur","startTime":2748.0299999999997,"endTime":2748.93,"body":"everyone bought in?"},{"speaker":"Michael Kubba","startTime":2749.379,"endTime":2751.179,"body":"Yeah, I think it"},{"speaker":"Michael Kubba","startTime":2749.379,"endTime":2751.179,"body":"was a lot of repetition. I mean,"},{"speaker":"Michael Kubba","startTime":2751.179,"endTime":2754.719,"body":"he was quite involved. I mean,"},{"speaker":"Michael Kubba","startTime":2751.179,"endTime":2754.719,"body":"we had many reviews with him."},{"speaker":"Michael Kubba","startTime":2755.0789999999997,"endTime":2758.649,"body":"Very detailed technical reviews,"},{"speaker":"Michael Kubba","startTime":2755.0789999999997,"endTime":2758.649,"body":"he was very, he was very hands"},{"speaker":"Michael Kubba","startTime":2758.649,"endTime":2763.239,"body":"on very involved in so like, it"},{"speaker":"Michael Kubba","startTime":2758.649,"endTime":2763.239,"body":"was repetition. It was emails"},{"speaker":"Michael Kubba","startTime":2763.269,"endTime":2766.629,"body":"about like, Hey, this is what"},{"speaker":"Michael Kubba","startTime":2763.269,"endTime":2766.629,"body":"the priority is for the company."},{"speaker":"Michael Kubba","startTime":2767.799,"endTime":2770.949,"body":"Everybody needs to be, you know,"},{"speaker":"Michael Kubba","startTime":2767.799,"endTime":2770.949,"body":"all in on this thing. And this"},{"speaker":"Michael Kubba","startTime":2770.949,"endTime":2776.769,"body":"is why, you know, and he was"},{"speaker":"Michael Kubba","startTime":2770.949,"endTime":2776.769,"body":"kind of honest about the threats"},{"speaker":"Michael Kubba","startTime":2776.769,"endTime":2780.609,"body":"that existed and why we should"},{"speaker":"Michael Kubba","startTime":2776.769,"endTime":2780.609,"body":"do something so he's, you know,"},{"speaker":"Michael Kubba","startTime":2780.609,"endTime":2782.709,"body":"very clear about that. So I"},{"speaker":"Michael Kubba","startTime":2780.609,"endTime":2782.709,"body":"think it was repetition of the"},{"speaker":"Michael Kubba","startTime":2782.709,"endTime":2787.3289999999997,"body":"mission. Very, very strong."},{"speaker":"Michael Kubba","startTime":2782.709,"endTime":2787.3289999999997,"body":"prioritization communicated"},{"speaker":"Michael Kubba","startTime":2787.359,"endTime":2792.339,"body":"through all of the management"},{"speaker":"Michael Kubba","startTime":2787.359,"endTime":2792.339,"body":"layers. And, you know, through"},{"speaker":"Michael Kubba","startTime":2792.339,"endTime":2797.199,"body":"email, direct email through"},{"speaker":"Michael Kubba","startTime":2792.339,"endTime":2797.199,"body":"conversations. And so it kind of"},{"speaker":"Michael Kubba","startTime":2797.199,"endTime":2800.0789999999997,"body":"built this culture that, you"},{"speaker":"Michael Kubba","startTime":2797.199,"endTime":2800.0789999999997,"body":"know, even says stuff like, if"},{"speaker":"Michael Kubba","startTime":2800.0789999999997,"endTime":2802.3289999999997,"body":"you're not up, if you're not"},{"speaker":"Michael Kubba","startTime":2800.0789999999997,"endTime":2802.3289999999997,"body":"needed in a meeting, just walk"},{"speaker":"Michael Kubba","startTime":2802.3289999999997,"endTime":2805.269,"body":"out of the meeting. And that's"},{"speaker":"Michael Kubba","startTime":2802.3289999999997,"endTime":2805.269,"body":"all that's all in the spirit of"},{"speaker":"Michael Kubba","startTime":2805.269,"endTime":2808.029,"body":"being really efficient and"},{"speaker":"Michael Kubba","startTime":2805.269,"endTime":2808.029,"body":"prioritize, you know, and not"},{"speaker":"Michael Kubba","startTime":2808.029,"endTime":2811.509,"body":"getting, you know, bloated as an"},{"speaker":"Michael Kubba","startTime":2808.029,"endTime":2811.509,"body":"organization. So yeah, I think"},{"speaker":"Michael Kubba","startTime":2811.509,"endTime":2814.299,"body":"those, those things really"},{"speaker":"Michael Kubba","startTime":2811.509,"endTime":2814.299,"body":"helped, at least for me, I tried"},{"speaker":"Michael Kubba","startTime":2814.299,"endTime":2818.379,"body":"to emulate that, you know, being"},{"speaker":"Michael Kubba","startTime":2814.299,"endTime":2818.379,"body":"clear about what the mission is,"},{"speaker":"Michael Kubba","startTime":2818.379,"endTime":2822.669,"body":"and being very vocal, and not"},{"speaker":"Michael Kubba","startTime":2818.379,"endTime":2822.669,"body":"being scared, if it sounds too"},{"speaker":"Michael Kubba","startTime":2822.699,"endTime":2824.319,"body":"simple, you know?"},{"speaker":"Aaron Moncur","startTime":2824.98,"endTime":2830.08,"body":"Yeah. Well, let's"},{"speaker":"Aaron Moncur","startTime":2824.98,"endTime":2830.08,"body":"move on to Google. And what what"},{"speaker":"Aaron Moncur","startTime":2830.14,"endTime":2834.13,"body":"projects can you share? From"},{"speaker":"Aaron Moncur","startTime":2830.14,"endTime":2834.13,"body":"your time working at Google?"},{"speaker":"Aaron Moncur","startTime":2834.13,"endTime":2837.46,"body":"What maybe what was one of the"},{"speaker":"Aaron Moncur","startTime":2834.13,"endTime":2837.46,"body":"hardest projects you did there?"},{"speaker":"Aaron Moncur","startTime":2837.46,"endTime":2841.5099999999998,"body":"Or most interesting, and any"},{"speaker":"Aaron Moncur","startTime":2837.46,"endTime":2841.5099999999998,"body":"stories in particular that that"},{"speaker":"Aaron Moncur","startTime":2841.5099999999998,"endTime":2844.36,"body":"come to mind? Maybe lessons"},{"speaker":"Aaron Moncur","startTime":2841.5099999999998,"endTime":2844.36,"body":"learned, from your time there at"},{"speaker":"Aaron Moncur","startTime":2844.36,"endTime":2844.84,"body":"Google?"},{"speaker":"Michael Kubba","startTime":2845.529,"endTime":2848.919,"body":"Yeah, I was there"},{"speaker":"Michael Kubba","startTime":2845.529,"endTime":2848.919,"body":"for about five years I started"},{"speaker":"Michael Kubba","startTime":2849.009,"endTime":2855.489,"body":"at at the time, they had just"},{"speaker":"Michael Kubba","startTime":2849.009,"endTime":2855.489,"body":"started Google X, which is now"},{"speaker":"Michael Kubba","startTime":2855.519,"endTime":2861.669,"body":"x. But it was kind of this kind"},{"speaker":"Michael Kubba","startTime":2855.519,"endTime":2861.669,"body":"of, you know, skunkworks. Work"},{"speaker":"Michael Kubba","startTime":2861.669,"endTime":2866.349,"body":"with Sergei, you know, kind of"},{"speaker":"Michael Kubba","startTime":2861.669,"endTime":2866.349,"body":"learned me away from from Tesla"},{"speaker":"Michael Kubba","startTime":2866.349,"endTime":2869.349,"body":"at the time, and it was about 80"},{"speaker":"Michael Kubba","startTime":2866.349,"endTime":2869.349,"body":"people at the time, I think it's"},{"speaker":"Michael Kubba","startTime":2869.349,"endTime":2873.279,"body":"probably a few 1000. Now, I"},{"speaker":"Michael Kubba","startTime":2869.349,"endTime":2873.279,"body":"don't know, but. And at that"},{"speaker":"Michael Kubba","startTime":2873.279,"endTime":2876.429,"body":"time, there were a bunch of"},{"speaker":"Michael Kubba","startTime":2873.279,"endTime":2876.429,"body":"different projects going on"},{"speaker":"Michael Kubba","startTime":2876.459,"endTime":2879.099,"body":"that, but the one that I was"},{"speaker":"Michael Kubba","startTime":2876.459,"endTime":2879.099,"body":"mainly working on was Google"},{"speaker":"Michael Kubba","startTime":2879.099,"endTime":2883.389,"body":"Glass. So I didn't know what I"},{"speaker":"Michael Kubba","startTime":2879.099,"endTime":2883.389,"body":"was working going to be working"},{"speaker":"Michael Kubba","startTime":2883.389,"endTime":2885.369,"body":"on until I joined but it was"},{"speaker":"Michael Kubba","startTime":2883.389,"endTime":2885.369,"body":"like this, oh, you're going to"},{"speaker":"Michael Kubba","startTime":2885.369,"endTime":2888.549,"body":"work with Sergey, it's going to"},{"speaker":"Michael Kubba","startTime":2885.369,"endTime":2888.549,"body":"be a new kind of like, you know,"},{"speaker":"Michael Kubba","startTime":2888.699,"endTime":2891.489,"body":"consumer device that no one's"},{"speaker":"Michael Kubba","startTime":2888.699,"endTime":2891.489,"body":"you know, worked, you know, seen"},{"speaker":"Michael Kubba","startTime":2891.489,"endTime":2894.969,"body":"before. And so about half of the"},{"speaker":"Michael Kubba","startTime":2891.489,"endTime":2894.969,"body":"Google X team was working on"},{"speaker":"Michael Kubba","startTime":2894.969,"endTime":2898.689,"body":"class. And then there was a"},{"speaker":"Michael Kubba","startTime":2894.969,"endTime":2898.689,"body":"bunch of other projects going"},{"speaker":"Michael Kubba","startTime":2898.689,"endTime":2902.799,"body":"on, like Loon, which is another"},{"speaker":"Michael Kubba","startTime":2898.689,"endTime":2902.799,"body":"project that was going on. And I"},{"speaker":"Michael Kubba","startTime":2902.799,"endTime":2907.269,"body":"was also supporting kind of on"},{"speaker":"Michael Kubba","startTime":2902.799,"endTime":2907.269,"body":"the side. This project that was"},{"speaker":"Michael Kubba","startTime":2907.3289999999997,"endTime":2912.0389999999998,"body":"that was disclosed, a few years"},{"speaker":"Michael Kubba","startTime":2907.3289999999997,"endTime":2912.0389999999998,"body":"back, for glucose monitoring and"},{"speaker":"Michael Kubba","startTime":2912.069,"endTime":2915.489,"body":"contact lens. So I was kind of"},{"speaker":"Michael Kubba","startTime":2912.069,"endTime":2915.489,"body":"just doing a little bit on the"},{"speaker":"Michael Kubba","startTime":2915.489,"endTime":2918.639,"body":"side for that, which was kind of"},{"speaker":"Michael Kubba","startTime":2915.489,"endTime":2918.639,"body":"interesting. But I was mainly"},{"speaker":"Michael Kubba","startTime":2918.639,"endTime":2922.659,"body":"working on Google Glass, I"},{"speaker":"Michael Kubba","startTime":2918.639,"endTime":2922.659,"body":"worked on kind of the first"},{"speaker":"Michael Kubba","startTime":2922.659,"endTime":2925.779,"body":"version of Google Glass, which"},{"speaker":"Michael Kubba","startTime":2922.659,"endTime":2925.779,"body":"was kind of kind of off the wall"},{"speaker":"Michael Kubba","startTime":2925.779,"endTime":2931.089,"body":"and crazy. We then started"},{"speaker":"Michael Kubba","startTime":2925.779,"endTime":2931.089,"body":"working on a second version. And"},{"speaker":"Michael Kubba","startTime":2931.089,"endTime":2936.429,"body":"then Tony Fidel ended up, you"},{"speaker":"Michael Kubba","startTime":2931.089,"endTime":2936.429,"body":"know, through the nest"},{"speaker":"Michael Kubba","startTime":2936.429,"endTime":2939.639,"body":"acquisition, taking over our"},{"speaker":"Michael Kubba","startTime":2936.429,"endTime":2939.639,"body":"team or kind of being the"},{"speaker":"Michael Kubba","startTime":2939.639,"endTime":2942.969,"body":"executive sponsor for our team."},{"speaker":"Michael Kubba","startTime":2939.639,"endTime":2942.969,"body":"And through that, we started"},{"speaker":"Michael Kubba","startTime":2942.969,"endTime":2945.519,"body":"working on a bunch of different"},{"speaker":"Michael Kubba","startTime":2942.969,"endTime":2945.519,"body":"wearable products and things"},{"speaker":"Michael Kubba","startTime":2945.519,"endTime":2950.019,"body":"like that. Many of them didn't,"},{"speaker":"Michael Kubba","startTime":2945.519,"endTime":2950.019,"body":"didn't ship, but but we started"},{"speaker":"Michael Kubba","startTime":2950.019,"endTime":2953.5589999999997,"body":"kind of pivoting after that. And"},{"speaker":"Michael Kubba","startTime":2950.019,"endTime":2953.5589999999997,"body":"in focusing glass on kind of"},{"speaker":"Michael Kubba","startTime":2953.5589999999997,"endTime":2957.489,"body":"b2b, as opposed to, as opposed"},{"speaker":"Michael Kubba","startTime":2953.5589999999997,"endTime":2957.489,"body":"to a direct a direct to consumer"},{"speaker":"Michael Kubba","startTime":2957.489,"endTime":2961.509,"body":"device, which kind of, you know,"},{"speaker":"Michael Kubba","startTime":2957.489,"endTime":2961.509,"body":"there's a lot to say about, you"},{"speaker":"Michael Kubba","startTime":2961.509,"endTime":2964.689,"body":"know, the failings of Google"},{"speaker":"Michael Kubba","startTime":2961.509,"endTime":2964.689,"body":"Glass, but there are some cool"},{"speaker":"Michael Kubba","startTime":2964.689,"endTime":2969.939,"body":"technology in there for sure."},{"speaker":"Michael Kubba","startTime":2964.689,"endTime":2969.939,"body":"Yeah, I mean, at Google, it was"},{"speaker":"Michael Kubba","startTime":2969.939,"endTime":2973.779,"body":"quintessential, like technology,"},{"speaker":"Michael Kubba","startTime":2969.939,"endTime":2973.779,"body":"being at the forefront and"},{"speaker":"Michael Kubba","startTime":2973.779,"endTime":2977.199,"body":"trying to lead the product"},{"speaker":"Michael Kubba","startTime":2973.779,"endTime":2977.199,"body":"development, you know, there was"},{"speaker":"Michael Kubba","startTime":2977.199,"endTime":2982.239,"body":"no clear use case defined, you"},{"speaker":"Michael Kubba","startTime":2977.199,"endTime":2982.239,"body":"know, there was no problem"},{"speaker":"Michael Kubba","startTime":2982.359,"endTime":2985.719,"body":"necessarily, that we were trying"},{"speaker":"Michael Kubba","startTime":2982.359,"endTime":2985.719,"body":"to solve others than, you know,"},{"speaker":"Michael Kubba","startTime":2985.719,"endTime":2991.209,"body":"other than, yeah, a meta level"},{"speaker":"Michael Kubba","startTime":2985.719,"endTime":2991.209,"body":"problem, which everyone's trying"},{"speaker":"Michael Kubba","startTime":2991.209,"endTime":2994.209,"body":"to solve now, which is, you"},{"speaker":"Michael Kubba","startTime":2991.209,"endTime":2994.209,"body":"know, technology is in your way"},{"speaker":"Michael Kubba","startTime":2994.209,"endTime":2996.609,"body":"a screen is in your way all the"},{"speaker":"Michael Kubba","startTime":2994.209,"endTime":2996.609,"body":"time, right. So how do we get"},{"speaker":"Michael Kubba","startTime":2996.609,"endTime":3000.149,"body":"technology out of your way, and"},{"speaker":"Michael Kubba","startTime":2996.609,"endTime":3000.149,"body":"make it transparent, and get"},{"speaker":"Michael Kubba","startTime":3000.149,"endTime":3003.239,"body":"people like looking in the eyes,"},{"speaker":"Michael Kubba","startTime":3000.149,"endTime":3003.239,"body":"you know, looking in each"},{"speaker":"Michael Kubba","startTime":3003.239,"endTime":3007.919,"body":"other's eyes again. But, so I"},{"speaker":"Michael Kubba","startTime":3003.239,"endTime":3007.919,"body":"can buy into that. And I think"},{"speaker":"Michael Kubba","startTime":3007.919,"endTime":3011.879,"body":"every company is working on AR"},{"speaker":"Michael Kubba","startTime":3007.919,"endTime":3011.879,"body":"glasses. Now. You can see Google"},{"speaker":"Michael Kubba","startTime":3011.879,"endTime":3015.269,"body":"just released a prototype of"},{"speaker":"Michael Kubba","startTime":3011.879,"endTime":3015.269,"body":"their concept video of an"},{"speaker":"Michael Kubba","startTime":3015.269,"endTime":3020.099,"body":"updated version. And, you know,"},{"speaker":"Michael Kubba","startTime":3015.269,"endTime":3020.099,"body":"the meta and ray-ban released"},{"speaker":"Michael Kubba","startTime":3020.099,"endTime":3022.919,"body":"their version, I'm sure there's"},{"speaker":"Michael Kubba","startTime":3020.099,"endTime":3022.919,"body":"other companies working on it as"},{"speaker":"Michael Kubba","startTime":3022.919,"endTime":3028.799,"body":"well. So yeah, for me, the"},{"speaker":"Michael Kubba","startTime":3022.919,"endTime":3028.799,"body":"process was totally different"},{"speaker":"Michael Kubba","startTime":3028.799,"endTime":3031.529,"body":"there in terms of product"},{"speaker":"Michael Kubba","startTime":3028.799,"endTime":3031.529,"body":"development, it was run more"},{"speaker":"Michael Kubba","startTime":3031.529,"endTime":3034.109,"body":"like a software company. And so"},{"speaker":"Michael Kubba","startTime":3031.529,"endTime":3034.109,"body":"this was like, you know, I"},{"speaker":"Michael Kubba","startTime":3034.109,"endTime":3036.8089999999997,"body":"remember sitting there and kind"},{"speaker":"Michael Kubba","startTime":3034.109,"endTime":3036.8089999999997,"body":"of trying to educate the team on"},{"speaker":"Michael Kubba","startTime":3038.7889999999998,"endTime":3040.979,"body":"you know, my boss at the time"},{"speaker":"Michael Kubba","startTime":3038.7889999999998,"endTime":3040.979,"body":"asked me, you know, put, can you"},{"speaker":"Michael Kubba","startTime":3040.979,"endTime":3043.439,"body":"put together this like, slide"},{"speaker":"Michael Kubba","startTime":3040.979,"endTime":3043.439,"body":"deck of like, what, what is the"},{"speaker":"Michael Kubba","startTime":3043.469,"endTime":3046.589,"body":"proper product development look"},{"speaker":"Michael Kubba","startTime":3043.469,"endTime":3046.589,"body":"like? Yeah, that's cool. So it"},{"speaker":"Michael Kubba","startTime":3046.589,"endTime":3053.969,"body":"was pretty, it was pretty fun."},{"speaker":"Michael Kubba","startTime":3046.589,"endTime":3053.969,"body":"But it was, it was certainly a"},{"speaker":"Michael Kubba","startTime":3053.969,"endTime":3060.119,"body":"struggle in terms of trying to"},{"speaker":"Michael Kubba","startTime":3053.969,"endTime":3060.119,"body":"figure out the why, and the what"},{"speaker":"Michael Kubba","startTime":3060.899,"endTime":3064.199,"body":"of the product and it seems, you"},{"speaker":"Michael Kubba","startTime":3060.899,"endTime":3064.199,"body":"know, it's really, you know,"},{"speaker":"Michael Kubba","startTime":3064.199,"endTime":3068.849,"body":"starting with the technology,"},{"speaker":"Michael Kubba","startTime":3064.199,"endTime":3068.849,"body":"and trying to trying to maybe go"},{"speaker":"Michael Kubba","startTime":3068.849,"endTime":3072.149,"body":"a little bit too far in terms of"},{"speaker":"Michael Kubba","startTime":3068.849,"endTime":3072.149,"body":"form factor, where people"},{"speaker":"Michael Kubba","startTime":3072.149,"endTime":3076.229,"body":"weren't ready. There are a lot"},{"speaker":"Michael Kubba","startTime":3072.149,"endTime":3076.229,"body":"of very, very difficult, you"},{"speaker":"Michael Kubba","startTime":3076.229,"endTime":3080.549,"body":"know, technology challenges. I"},{"speaker":"Michael Kubba","startTime":3076.229,"endTime":3080.549,"body":"mean, any anybody working in"},{"speaker":"Michael Kubba","startTime":3080.549,"endTime":3083.399,"body":"wearables will will say that, I"},{"speaker":"Michael Kubba","startTime":3080.549,"endTime":3083.399,"body":"mean, you know, so many"},{"speaker":"Michael Kubba","startTime":3083.399,"endTime":3086.459,"body":"challenges in terms of"},{"speaker":"Michael Kubba","startTime":3083.399,"endTime":3086.459,"body":"ergonomics and thermal So, you"},{"speaker":"Michael Kubba","startTime":3086.459,"endTime":3091.2889999999998,"body":"know, RF and, you know,"},{"speaker":"Michael Kubba","startTime":3086.459,"endTime":3091.2889999999998,"body":"balancing all those trade offs."},{"speaker":"Michael Kubba","startTime":3091.2889999999998,"endTime":3094.349,"body":"We had a very small optics"},{"speaker":"Michael Kubba","startTime":3091.2889999999998,"endTime":3094.349,"body":"projection engine in there. And,"},{"speaker":"Michael Kubba","startTime":3095.459,"endTime":3100.259,"body":"you know, it was it was pretty,"},{"speaker":"Michael Kubba","startTime":3095.459,"endTime":3100.259,"body":"pretty awesome. But you know,"},{"speaker":"Michael Kubba","startTime":3100.259,"endTime":3103.049,"body":"why does someone want this? And"},{"speaker":"Michael Kubba","startTime":3100.259,"endTime":3103.049,"body":"how do we say it to them in one"},{"speaker":"Michael Kubba","startTime":3103.049,"endTime":3105.8089999999997,"body":"sentence, why they should have"},{"speaker":"Michael Kubba","startTime":3103.049,"endTime":3105.8089999999997,"body":"this, you know, we really"},{"speaker":"Michael Kubba","startTime":3105.8089999999997,"endTime":3110.159,"body":"struggled with that. And I"},{"speaker":"Michael Kubba","startTime":3105.8089999999997,"endTime":3110.159,"body":"learned a lot through that, that"},{"speaker":"Michael Kubba","startTime":3111.3289999999997,"endTime":3114.869,"body":"you can convince yourself in"},{"speaker":"Michael Kubba","startTime":3111.3289999999997,"endTime":3114.869,"body":"like a slide deck, or in a video"},{"speaker":"Michael Kubba","startTime":3114.869,"endTime":3118.019,"body":"or something like that, that,"},{"speaker":"Michael Kubba","startTime":3114.869,"endTime":3118.019,"body":"you know, something should"},{"speaker":"Michael Kubba","startTime":3118.019,"endTime":3121.919,"body":"exist, but unless you can really"},{"speaker":"Michael Kubba","startTime":3118.019,"endTime":3121.919,"body":"simplify it, and tell somebody"},{"speaker":"Michael Kubba","startTime":3121.919,"endTime":3127.769,"body":"in like a sentence. You know,"},{"speaker":"Michael Kubba","startTime":3121.919,"endTime":3127.769,"body":"you're probably not, you know,"},{"speaker":"Michael Kubba","startTime":3127.799,"endTime":3131.909,"body":"on the right track. And that's"},{"speaker":"Michael Kubba","startTime":3127.799,"endTime":3131.909,"body":"what, you know, I learned a lot"},{"speaker":"Michael Kubba","startTime":3131.909,"endTime":3135.689,"body":"about kind of the what not to do"},{"speaker":"Michael Kubba","startTime":3131.909,"endTime":3135.689,"body":"in terms of product definition"},{"speaker":"Michael Kubba","startTime":3135.689,"endTime":3136.0789999999997,"body":"there."},{"speaker":"Aaron Moncur","startTime":3136.47,"endTime":3140.5499999999997,"body":"That's the big"},{"speaker":"Aaron Moncur","startTime":3136.47,"endTime":3140.5499999999997,"body":"insight. What, what are some of"},{"speaker":"Aaron Moncur","startTime":3140.5499999999997,"endTime":3143.91,"body":"your, the biggest problems that"},{"speaker":"Aaron Moncur","startTime":3140.5499999999997,"endTime":3143.91,"body":"you face at work now?"},{"speaker":"Michael Kubba","startTime":3145.44,"endTime":3148.2599999999998,"body":"So, yeah, I mean,"},{"speaker":"Michael Kubba","startTime":3145.44,"endTime":3148.2599999999998,"body":"so right now, I'm at a company"},{"speaker":"Michael Kubba","startTime":3148.2599999999998,"endTime":3153.12,"body":"called fellow and we built, you"},{"speaker":"Michael Kubba","startTime":3148.2599999999998,"endTime":3153.12,"body":"know, high end coffee gear. We"},{"speaker":"Michael Kubba","startTime":3153.12,"endTime":3158.5499999999997,"body":"are, you know, in a bunch of"},{"speaker":"Michael Kubba","startTime":3153.12,"endTime":3158.5499999999997,"body":"retailers across the US, we have"},{"speaker":"Michael Kubba","startTime":3158.5499999999997,"endTime":3161.49,"body":"a direct to consumer business."},{"speaker":"Michael Kubba","startTime":3158.5499999999997,"endTime":3161.49,"body":"We build kettles, we build"},{"speaker":"Michael Kubba","startTime":3162.66,"endTime":3165.2999999999997,"body":"grinders, and we have a huge"},{"speaker":"Michael Kubba","startTime":3162.66,"endTime":3165.2999999999997,"body":"drinkware business, we're also"},{"speaker":"Michael Kubba","startTime":3165.2999999999997,"endTime":3170.22,"body":"getting into a coffee business"},{"speaker":"Michael Kubba","startTime":3165.2999999999997,"endTime":3170.22,"body":"as well. And so, but at the end"},{"speaker":"Michael Kubba","startTime":3170.22,"endTime":3173.61,"body":"of the day, it is hardware, it's"},{"speaker":"Michael Kubba","startTime":3170.22,"endTime":3173.61,"body":"beautifully designed hardware."},{"speaker":"Michael Kubba","startTime":3174.69,"endTime":3178.29,"body":"And building hardware right now"},{"speaker":"Michael Kubba","startTime":3174.69,"endTime":3178.29,"body":"is very challenging. And I think"},{"speaker":"Michael Kubba","startTime":3178.29,"endTime":3182.1,"body":"anyone in the hardware world"},{"speaker":"Michael Kubba","startTime":3178.29,"endTime":3182.1,"body":"kind of feels that I think, you"},{"speaker":"Michael Kubba","startTime":3182.1,"endTime":3184.65,"body":"know, not being able to travel"},{"speaker":"Michael Kubba","startTime":3182.1,"endTime":3184.65,"body":"to our contract manufacturers"},{"speaker":"Michael Kubba","startTime":3184.68,"endTime":3187.92,"body":"and troubleshoot problems real"},{"speaker":"Michael Kubba","startTime":3184.68,"endTime":3187.92,"body":"time, you know, I really miss"},{"speaker":"Michael Kubba","startTime":3187.92,"endTime":3192.21,"body":"that. And I think our whole team"},{"speaker":"Michael Kubba","startTime":3187.92,"endTime":3192.21,"body":"misses that, you know, we have a"},{"speaker":"Michael Kubba","startTime":3192.21,"endTime":3196.71,"body":"team, a large team in China,"},{"speaker":"Michael Kubba","startTime":3192.21,"endTime":3196.71,"body":"we're so lucky to have that"},{"speaker":"Michael Kubba","startTime":3196.71,"endTime":3200.58,"body":"team. And we've built that team"},{"speaker":"Michael Kubba","startTime":3196.71,"endTime":3200.58,"body":"out over the past two years, but"},{"speaker":"Michael Kubba","startTime":3201.69,"endTime":3203.88,"body":"you know, in that they work with"},{"speaker":"Michael Kubba","startTime":3201.69,"endTime":3203.88,"body":"our manufacturers directly, they"},{"speaker":"Michael Kubba","startTime":3203.88,"endTime":3208.71,"body":"work with us, and it's a huge"},{"speaker":"Michael Kubba","startTime":3203.88,"endTime":3208.71,"body":"resource. But even still, you"},{"speaker":"Michael Kubba","startTime":3208.71,"endTime":3213.5099999999998,"body":"know, nothing, nothing is like"},{"speaker":"Michael Kubba","startTime":3208.71,"endTime":3213.5099999999998,"body":"going on site and trying to work"},{"speaker":"Michael Kubba","startTime":3213.5099999999998,"endTime":3216.57,"body":"through, you know, whether it be"},{"speaker":"Michael Kubba","startTime":3213.5099999999998,"endTime":3216.57,"body":"manufacturing issues or design"},{"speaker":"Michael Kubba","startTime":3216.57,"endTime":3222.6,"body":"issues, whatever it is, I think"},{"speaker":"Michael Kubba","startTime":3216.57,"endTime":3222.6,"body":"it's a huge challenge. You know,"},{"speaker":"Michael Kubba","startTime":3222.6,"endTime":3226.02,"body":"obviously, the kind of supply"},{"speaker":"Michael Kubba","startTime":3222.6,"endTime":3226.02,"body":"chain world is a big challenge"},{"speaker":"Michael Kubba","startTime":3226.02,"endTime":3230.7,"body":"now, as well, and having to"},{"speaker":"Michael Kubba","startTime":3226.02,"endTime":3230.7,"body":"really think through, you know,"},{"speaker":"Michael Kubba","startTime":3230.73,"endTime":3233.85,"body":"even from a design perspective,"},{"speaker":"Michael Kubba","startTime":3230.73,"endTime":3233.85,"body":"you know, what types of"},{"speaker":"Michael Kubba","startTime":3233.85,"endTime":3236.46,"body":"components are you choosing, and"},{"speaker":"Michael Kubba","startTime":3233.85,"endTime":3236.46,"body":"why are there going to be"},{"speaker":"Michael Kubba","startTime":3236.46,"endTime":3239.49,"body":"potential shortages? How do we"},{"speaker":"Michael Kubba","startTime":3236.46,"endTime":3239.49,"body":"deal with it if we can't get"},{"speaker":"Michael Kubba","startTime":3239.49,"endTime":3243.84,"body":"this component? And so it's,"},{"speaker":"Michael Kubba","startTime":3239.49,"endTime":3243.84,"body":"it's really, like, you know,"},{"speaker":"Michael Kubba","startTime":3243.84,"endTime":3246.48,"body":"that's come to the, to the top"},{"speaker":"Michael Kubba","startTime":3243.84,"endTime":3246.48,"body":"of the list is, you know,"},{"speaker":"Michael Kubba","startTime":3246.48,"endTime":3250.77,"body":"assurance of assurance of"},{"speaker":"Michael Kubba","startTime":3246.48,"endTime":3250.77,"body":"supply? And how do we, how do we"},{"speaker":"Michael Kubba","startTime":3250.7999999999997,"endTime":3255.0,"body":"remain nimble enough to be able"},{"speaker":"Michael Kubba","startTime":3250.7999999999997,"endTime":3255.0,"body":"to deal with, with issues as"},{"speaker":"Michael Kubba","startTime":3255.0,"endTime":3259.0499999999997,"body":"they arise, you know, it's a"},{"speaker":"Michael Kubba","startTime":3255.0,"endTime":3259.0499999999997,"body":"challenging time to be, you"},{"speaker":"Michael Kubba","startTime":3259.0499999999997,"endTime":3262.14,"body":"know, kind of developing"},{"speaker":"Michael Kubba","startTime":3259.0499999999997,"endTime":3262.14,"body":"hardware and ramping, but, you"},{"speaker":"Michael Kubba","startTime":3262.14,"endTime":3264.54,"body":"know, a lot of companies are"},{"speaker":"Michael Kubba","startTime":3262.14,"endTime":3264.54,"body":"doing it, we're still doing it,"},{"speaker":"Michael Kubba","startTime":3264.54,"endTime":3268.2,"body":"and doing it well, are still"},{"speaker":"Michael Kubba","startTime":3264.54,"endTime":3268.2,"body":"thriving. So, you know, that's"},{"speaker":"Michael Kubba","startTime":3268.2,"endTime":3273.18,"body":"really good, but it is, it is a"},{"speaker":"Michael Kubba","startTime":3268.2,"endTime":3273.18,"body":"challenge. And then I think, you"},{"speaker":"Michael Kubba","startTime":3273.18,"endTime":3276.69,"body":"know, it's, it's a, it's a"},{"speaker":"Michael Kubba","startTime":3273.18,"endTime":3276.69,"body":"competitive world out there"},{"speaker":"Michael Kubba","startTime":3276.69,"endTime":3282.33,"body":"right now, you know, and so, you"},{"speaker":"Michael Kubba","startTime":3276.69,"endTime":3282.33,"body":"know, building, building a team,"},{"speaker":"Michael Kubba","startTime":3282.39,"endTime":3286.44,"body":"and hiring at the pace that we"},{"speaker":"Michael Kubba","startTime":3282.39,"endTime":3286.44,"body":"need to hire, you know, not just"},{"speaker":"Michael Kubba","startTime":3286.5,"endTime":3289.47,"body":"at this company, but at my"},{"speaker":"Michael Kubba","startTime":3286.5,"endTime":3289.47,"body":"previous company, and, you know,"},{"speaker":"Michael Kubba","startTime":3290.13,"endTime":3293.2799999999997,"body":"even even Apple is struggling"},{"speaker":"Michael Kubba","startTime":3290.13,"endTime":3293.2799999999997,"body":"with this, you know, and there"},{"speaker":"Michael Kubba","startTime":3293.2799999999997,"endTime":3297.27,"body":"are there's a lot of audacious"},{"speaker":"Michael Kubba","startTime":3293.2799999999997,"endTime":3297.27,"body":"goals out there, there's a lot"},{"speaker":"Michael Kubba","startTime":3297.27,"endTime":3300.7799999999997,"body":"of things to get done. But, you"},{"speaker":"Michael Kubba","startTime":3297.27,"endTime":3300.7799999999997,"body":"know, it's, it's a, it's a"},{"speaker":"Michael Kubba","startTime":3300.7799999999997,"endTime":3304.71,"body":"challenging time, people,"},{"speaker":"Michael Kubba","startTime":3300.7799999999997,"endTime":3304.71,"body":"people, it's a challenging time"},{"speaker":"Michael Kubba","startTime":3304.71,"endTime":3309.2999999999997,"body":"to hire. And, and, and I think"},{"speaker":"Michael Kubba","startTime":3304.71,"endTime":3309.2999999999997,"body":"people are looking for, and I've"},{"speaker":"Michael Kubba","startTime":3309.2999999999997,"endTime":3312.18,"body":"talked to so many of my friends"},{"speaker":"Michael Kubba","startTime":3309.2999999999997,"endTime":3312.18,"body":"that are at Google, and I really"},{"speaker":"Michael Kubba","startTime":3312.18,"endTime":3314.31,"body":"don't want to bad mouth, Google,"},{"speaker":"Michael Kubba","startTime":3312.18,"endTime":3314.31,"body":"it's a great place, there's a"},{"speaker":"Michael Kubba","startTime":3314.31,"endTime":3316.98,"body":"lot of cool things that I"},{"speaker":"Michael Kubba","startTime":3314.31,"endTime":3316.98,"body":"learned there. But, you know,"},{"speaker":"Michael Kubba","startTime":3317.22,"endTime":3319.74,"body":"within the hardware world, it"},{"speaker":"Michael Kubba","startTime":3317.22,"endTime":3319.74,"body":"can be challenging, because"},{"speaker":"Michael Kubba","startTime":3320.79,"endTime":3326.46,"body":"there maybe isn't as much of a"},{"speaker":"Michael Kubba","startTime":3320.79,"endTime":3326.46,"body":"cohesive strategy. You know, as"},{"speaker":"Michael Kubba","startTime":3326.49,"endTime":3328.77,"body":"like, say, apple or something"},{"speaker":"Michael Kubba","startTime":3326.49,"endTime":3328.77,"body":"like that. And so, you know, a"},{"speaker":"Michael Kubba","startTime":3328.95,"endTime":3330.72,"body":"lot of people that I know,"},{"speaker":"Michael Kubba","startTime":3328.95,"endTime":3330.72,"body":"they're, they're really"},{"speaker":"Michael Kubba","startTime":3330.72,"endTime":3336.81,"body":"frustrated. And, and so it's"},{"speaker":"Michael Kubba","startTime":3330.72,"endTime":3336.81,"body":"really, I think it's a good time"},{"speaker":"Michael Kubba","startTime":3338.04,"endTime":3340.77,"body":"for people to work on the stuff"},{"speaker":"Michael Kubba","startTime":3338.04,"endTime":3340.77,"body":"that they really want to work"},{"speaker":"Michael Kubba","startTime":3340.77,"endTime":3344.31,"body":"on, that they really have a"},{"speaker":"Michael Kubba","startTime":3340.77,"endTime":3344.31,"body":"connection to. And I think"},{"speaker":"Michael Kubba","startTime":3344.31,"endTime":3347.94,"body":"that's what I'm most excited"},{"speaker":"Michael Kubba","startTime":3344.31,"endTime":3347.94,"body":"about, you know, that fellow"},{"speaker":"Michael Kubba","startTime":3347.94,"endTime":3353.88,"body":"because I mean, you know, we"},{"speaker":"Michael Kubba","startTime":3347.94,"endTime":3353.88,"body":"there is, there is no shortage"},{"speaker":"Michael Kubba","startTime":3353.88,"endTime":3358.86,"body":"in coffee in coffee lovers and,"},{"speaker":"Michael Kubba","startTime":3353.88,"endTime":3358.86,"body":"and I think that being able to"},{"speaker":"Michael Kubba","startTime":3358.89,"endTime":3363.0,"body":"kind of meld form and function"},{"speaker":"Michael Kubba","startTime":3358.89,"endTime":3363.0,"body":"together and really have a lot"},{"speaker":"Michael Kubba","startTime":3363.0,"endTime":3366.39,"body":"of ownership in what you're"},{"speaker":"Michael Kubba","startTime":3363.0,"endTime":3366.39,"body":"doing. You know, it bodes well"},{"speaker":"Michael Kubba","startTime":3366.39,"endTime":3369.0,"body":"for us, and we have a good, good"},{"speaker":"Michael Kubba","startTime":3366.39,"endTime":3369.0,"body":"story there."},{"speaker":"Aaron Moncur","startTime":3369.21,"endTime":3371.34,"body":"Great. Well, I've"},{"speaker":"Aaron Moncur","startTime":3369.21,"endTime":3371.34,"body":"just got one more question for"},{"speaker":"Aaron Moncur","startTime":3371.34,"endTime":3374.31,"body":"you. We're just we're about"},{"speaker":"Aaron Moncur","startTime":3371.34,"endTime":3374.31,"body":"running up on time here. So last"},{"speaker":"Aaron Moncur","startTime":3374.31,"endTime":3379.77,"body":"question. If you could say if"},{"speaker":"Aaron Moncur","startTime":3374.31,"endTime":3379.77,"body":"you could share one message on a"},{"speaker":"Aaron Moncur","startTime":3379.77,"endTime":3383.49,"body":"billboard, let's say and, you"},{"speaker":"Aaron Moncur","startTime":3379.77,"endTime":3383.49,"body":"know, millions of people"},{"speaker":"Aaron Moncur","startTime":3383.49,"endTime":3386.58,"body":"millions of engineers this I"},{"speaker":"Aaron Moncur","startTime":3383.49,"endTime":3386.58,"body":"still from Tim Ferriss, you've"},{"speaker":"Aaron Moncur","startTime":3386.58,"endTime":3388.89,"body":"ever listened to his show, you"},{"speaker":"Aaron Moncur","startTime":3386.58,"endTime":3388.89,"body":"may have heard him say the same"},{"speaker":"Aaron Moncur","startTime":3388.89,"endTime":3391.71,"body":"thing. But we're talking"},{"speaker":"Aaron Moncur","startTime":3388.89,"endTime":3391.71,"body":"specifically about engineers"},{"speaker":"Aaron Moncur","startTime":3391.71,"endTime":3393.87,"body":"within the context of"},{"speaker":"Aaron Moncur","startTime":3391.71,"endTime":3393.87,"body":"engineering. If you could put"},{"speaker":"Aaron Moncur","startTime":3393.87,"endTime":3397.0499999999997,"body":"any message on a billboard that"},{"speaker":"Aaron Moncur","startTime":3393.87,"endTime":3397.0499999999997,"body":"millions of engineers were going"},{"speaker":"Aaron Moncur","startTime":3397.0499999999997,"endTime":3399.54,"body":"to see, what do you think that"},{"speaker":"Aaron Moncur","startTime":3397.0499999999997,"endTime":3399.54,"body":"message would be?"},{"speaker":"Michael Kubba","startTime":3398.56,"endTime":3404.89,"body":"That's a really"},{"speaker":"Michael Kubba","startTime":3398.56,"endTime":3404.89,"body":"good question. I think I'd"},{"speaker":"Michael Kubba","startTime":3404.89,"endTime":3411.25,"body":"probably be become an expert and"},{"speaker":"Michael Kubba","startTime":3404.89,"endTime":3411.25,"body":"move on. And I'll explain that"},{"speaker":"Michael Kubba","startTime":3411.2799999999997,"endTime":3415.15,"body":"I'll explain that a little bit."},{"speaker":"Michael Kubba","startTime":3411.2799999999997,"endTime":3415.15,"body":"So I think, for people to be"},{"speaker":"Michael Kubba","startTime":3415.15,"endTime":3420.4,"body":"really successful. I think when"},{"speaker":"Michael Kubba","startTime":3415.15,"endTime":3420.4,"body":"I look at the people that have"},{"speaker":"Michael Kubba","startTime":3420.4,"endTime":3423.7,"body":"been most successful, most"},{"speaker":"Michael Kubba","startTime":3420.4,"endTime":3423.7,"body":"impactful for me, as in my"},{"speaker":"Michael Kubba","startTime":3423.7,"endTime":3430.0299999999997,"body":"career, as engineers, it's all"},{"speaker":"Michael Kubba","startTime":3423.7,"endTime":3430.0299999999997,"body":"engineering is cross functional."},{"speaker":"Michael Kubba","startTime":3430.69,"endTime":3433.54,"body":"And especially in product"},{"speaker":"Michael Kubba","startTime":3430.69,"endTime":3433.54,"body":"design, it's cross functional."},{"speaker":"Michael Kubba","startTime":3433.57,"endTime":3437.47,"body":"And so I think the people that"},{"speaker":"Michael Kubba","startTime":3433.57,"endTime":3437.47,"body":"are most successful are the"},{"speaker":"Michael Kubba","startTime":3437.47,"endTime":3441.52,"body":"people that can absorb complex"},{"speaker":"Michael Kubba","startTime":3437.47,"endTime":3441.52,"body":"information across multiple"},{"speaker":"Michael Kubba","startTime":3441.52,"endTime":3444.88,"body":"functions. So you know, it's"},{"speaker":"Michael Kubba","startTime":3441.52,"endTime":3444.88,"body":"really about like, Okay, how do"},{"speaker":"Michael Kubba","startTime":3444.88,"endTime":3447.97,"body":"I learn the most I can about"},{"speaker":"Michael Kubba","startTime":3444.88,"endTime":3447.97,"body":"this thing and become an expert."},{"speaker":"Michael Kubba","startTime":3449.2599999999998,"endTime":3453.67,"body":"I'm not going to become the"},{"speaker":"Michael Kubba","startTime":3449.2599999999998,"endTime":3453.67,"body":"world's expert, or a subject"},{"speaker":"Michael Kubba","startTime":3453.73,"endTime":3456.88,"body":"matter expert in this thing"},{"speaker":"Michael Kubba","startTime":3453.73,"endTime":3456.88,"body":"forever. But I'm going to become"},{"speaker":"Michael Kubba","startTime":3456.88,"endTime":3461.38,"body":"an expert in this one thing for"},{"speaker":"Michael Kubba","startTime":3456.88,"endTime":3461.38,"body":"right now, to help me do my job."},{"speaker":"Michael Kubba","startTime":3461.47,"endTime":3463.57,"body":"And then I'm gonna move on to"},{"speaker":"Michael Kubba","startTime":3461.47,"endTime":3463.57,"body":"the next thing, because there's"},{"speaker":"Michael Kubba","startTime":3463.6,"endTime":3466.09,"body":"a million other things that I"},{"speaker":"Michael Kubba","startTime":3463.6,"endTime":3466.09,"body":"need to balance in terms of"},{"speaker":"Michael Kubba","startTime":3466.09,"endTime":3469.9,"body":"trade offs. And I think that's"},{"speaker":"Michael Kubba","startTime":3466.09,"endTime":3469.9,"body":"been really, really impactful"},{"speaker":"Michael Kubba","startTime":3469.9,"endTime":3477.52,"body":"for for me, as I've kind of"},{"speaker":"Michael Kubba","startTime":3469.9,"endTime":3477.52,"body":"tried to absorb, you know,"},{"speaker":"Michael Kubba","startTime":3478.2999999999997,"endTime":3480.82,"body":"information to make the right"},{"speaker":"Michael Kubba","startTime":3478.2999999999997,"endTime":3480.82,"body":"level of trade offs as an"},{"speaker":"Michael Kubba","startTime":3480.82,"endTime":3485.44,"body":"engineer, you know, I'm not an"},{"speaker":"Michael Kubba","startTime":3480.82,"endTime":3485.44,"body":"RF expert. But you know, for the"},{"speaker":"Michael Kubba","startTime":3485.44,"endTime":3487.93,"body":"time that I'm working on this"},{"speaker":"Michael Kubba","startTime":3485.44,"endTime":3487.93,"body":"project, I'm going to sit with"},{"speaker":"Michael Kubba","startTime":3487.93,"endTime":3492.04,"body":"the RF expert and learn as much"},{"speaker":"Michael Kubba","startTime":3487.93,"endTime":3492.04,"body":"as I possibly can. And so I can"},{"speaker":"Michael Kubba","startTime":3492.04,"endTime":3496.96,"body":"talk with him in in, in a kind"},{"speaker":"Michael Kubba","startTime":3492.04,"endTime":3496.96,"body":"of an educated way. And so I"},{"speaker":"Michael Kubba","startTime":3496.96,"endTime":3499.24,"body":"think that's, especially for"},{"speaker":"Michael Kubba","startTime":3496.96,"endTime":3499.24,"body":"younger engineers, I think"},{"speaker":"Michael Kubba","startTime":3499.24,"endTime":3502.6,"body":"that's really, really important."},{"speaker":"Michael Kubba","startTime":3499.24,"endTime":3502.6,"body":"Become an expert, and then move"},{"speaker":"Michael Kubba","startTime":3502.6,"endTime":3504.04,"body":"on, and then do it again, you"},{"speaker":"Michael Kubba","startTime":3502.6,"endTime":3504.04,"body":"know."},{"speaker":"Aaron Moncur","startTime":3504.64,"endTime":3506.68,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":3504.64,"endTime":3506.68,"body":"wonderful. That's great. Well,"},{"speaker":"Aaron Moncur","startTime":3506.68,"endTime":3509.0499999999997,"body":"Michael, thank you so much. I"},{"speaker":"Aaron Moncur","startTime":3506.68,"endTime":3509.0499999999997,"body":"sure appreciate you spending"},{"speaker":"Aaron Moncur","startTime":3509.0499999999997,"endTime":3512.14,"body":"your time and sharing all of"},{"speaker":"Aaron Moncur","startTime":3509.0499999999997,"endTime":3512.14,"body":"this insight and wisdom that you"},{"speaker":"Aaron Moncur","startTime":3512.14,"endTime":3516.52,"body":"have worked, one and earned"},{"speaker":"Aaron Moncur","startTime":3512.14,"endTime":3516.52,"body":"through hard work over all of"},{"speaker":"Aaron Moncur","startTime":3516.52,"endTime":3519.19,"body":"your years, your years in the"},{"speaker":"Aaron Moncur","startTime":3516.52,"endTime":3519.19,"body":"industry. So thank you again, so"},{"speaker":"Aaron Moncur","startTime":3519.19,"endTime":3521.11,"body":"much for joining me today on the"},{"speaker":"Aaron Moncur","startTime":3519.19,"endTime":3521.11,"body":"podcast."},{"speaker":"Michael Kubba","startTime":3521.17,"endTime":3522.64,"body":"Yeah, thank you"},{"speaker":"Michael Kubba","startTime":3521.17,"endTime":3522.64,"body":"for having me. It's been a"},{"speaker":"Michael Kubba","startTime":3522.64,"endTime":3523.24,"body":"blast."},{"speaker":"Aaron Moncur","startTime":3526.94,"endTime":3530.39,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3526.94,"endTime":3530.39,"body":"founder of pipeline design, and"},{"speaker":"Aaron Moncur","startTime":3530.39,"endTime":3533.42,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3530.39,"endTime":3533.42,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3533.42,"endTime":3536.96,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3533.42,"endTime":3536.96,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3536.96,"endTime":3540.74,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3536.96,"endTime":3540.74,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3540.77,"endTime":3545.0299999999997,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3540.77,"endTime":3545.0299999999997,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":3545.0299999999997,"endTime":3547.79,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3545.0299999999997,"endTime":3547.79,"body":"listening."}]}