{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"Hi everyone, we've"},{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"set up this being an engineer"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"podcast as an industry knowledge"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"repository, if you will, we hope"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"it'll be a tool where engineers"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"can learn about and connect with"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"other companies, technologies,"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"people, resources and"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"opportunities. So make some"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"connections and enjoy the show."},{"speaker":"Mark Hanchett","startTime":18.66,"endTime":21.06,"body":"The traditional"},{"speaker":"Mark Hanchett","startTime":18.66,"endTime":21.06,"body":"way to do this is build it, test"},{"speaker":"Mark Hanchett","startTime":21.06,"endTime":24.57,"body":"it and see what happens. That's"},{"speaker":"Mark Hanchett","startTime":21.06,"endTime":24.57,"body":"not a good engineer, a good"},{"speaker":"Mark Hanchett","startTime":24.57,"endTime":27.15,"body":"engineer sets a target and a"},{"speaker":"Mark Hanchett","startTime":24.57,"endTime":27.15,"body":"requirement and then they hit"},{"speaker":"Mark Hanchett","startTime":27.15,"endTime":28.02,"body":"the requirement."},{"speaker":"Aaron Moncur","startTime":42.04,"endTime":44.65,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":42.04,"endTime":44.65,"body":"to another exciting episode of"},{"speaker":"Aaron Moncur","startTime":44.65,"endTime":48.64,"body":"The being an engineer Podcast."},{"speaker":"Aaron Moncur","startTime":44.65,"endTime":48.64,"body":"Today we're talking with Mark"},{"speaker":"Aaron Moncur","startTime":48.64,"endTime":56.5,"body":"Hanchett, who is CEO and founder"},{"speaker":"Aaron Moncur","startTime":48.64,"endTime":56.5,"body":"at Atlas motor vehicles, Mark as"},{"speaker":"Aaron Moncur","startTime":56.5,"endTime":62.29,"body":"a mechanical engineer, and"},{"speaker":"Aaron Moncur","startTime":56.5,"endTime":62.29,"body":"formerly director at axon"},{"speaker":"Aaron Moncur","startTime":62.32,"endTime":66.64,"body":"formerly taser, I like to read"},{"speaker":"Aaron Moncur","startTime":62.32,"endTime":66.64,"body":"marks LinkedIn description,"},{"speaker":"Aaron Moncur","startTime":66.67,"endTime":68.92,"body":"because I think it'll set the"},{"speaker":"Aaron Moncur","startTime":66.67,"endTime":68.92,"body":"tone for the rest of the"},{"speaker":"Aaron Moncur","startTime":68.92,"endTime":73.12,"body":"conversation. It says, I believe"},{"speaker":"Aaron Moncur","startTime":68.92,"endTime":73.12,"body":"that to change the world, we"},{"speaker":"Aaron Moncur","startTime":73.12,"endTime":76.09,"body":"need to build it ourselves. We"},{"speaker":"Aaron Moncur","startTime":73.12,"endTime":76.09,"body":"cannot wait for the government"},{"speaker":"Aaron Moncur","startTime":76.09,"endTime":78.88,"body":"to force it. And we cannot wait"},{"speaker":"Aaron Moncur","startTime":76.09,"endTime":78.88,"body":"for big corporations to"},{"speaker":"Aaron Moncur","startTime":78.88,"endTime":82.78,"body":"innovate. To make this world"},{"speaker":"Aaron Moncur","startTime":78.88,"endTime":82.78,"body":"better. We need to develop the"},{"speaker":"Aaron Moncur","startTime":82.78,"endTime":86.86,"body":"products, technologies, and"},{"speaker":"Aaron Moncur","startTime":82.78,"endTime":86.86,"body":"solutions that make the current"},{"speaker":"Aaron Moncur","startTime":86.86,"endTime":90.61,"body":"standard obsolete. I believe"},{"speaker":"Aaron Moncur","startTime":86.86,"endTime":90.61,"body":"dedication to this is what makes"},{"speaker":"Aaron Moncur","startTime":90.61,"endTime":95.8,"body":"great products and great people."},{"speaker":"Aaron Moncur","startTime":90.61,"endTime":95.8,"body":"This this is a theme that I"},{"speaker":"Aaron Moncur","startTime":95.83,"endTime":99.49,"body":"heard many times as I was"},{"speaker":"Aaron Moncur","startTime":95.83,"endTime":99.49,"body":"researching for this episode and"},{"speaker":"Aaron Moncur","startTime":99.82,"endTime":104.11,"body":"listening, reading, learning"},{"speaker":"Aaron Moncur","startTime":99.82,"endTime":104.11,"body":"about the development of AMVs,"},{"speaker":"Aaron Moncur","startTime":104.14,"endTime":107.26,"body":"Atlas motor vehicles, products."},{"speaker":"Aaron Moncur","startTime":104.14,"endTime":107.26,"body":"And we'll certainly get into"},{"speaker":"Aaron Moncur","startTime":107.26,"endTime":111.85,"body":"that shortly. Before we do that,"},{"speaker":"Aaron Moncur","startTime":107.26,"endTime":111.85,"body":"Mark, can you just maybe take a"},{"speaker":"Aaron Moncur","startTime":111.85,"endTime":115.39,"body":"minute and introduce yourself,"},{"speaker":"Aaron Moncur","startTime":111.85,"endTime":115.39,"body":"who you are, where you've been,"},{"speaker":"Aaron Moncur","startTime":115.39,"endTime":117.25,"body":"what you've done and where you"},{"speaker":"Aaron Moncur","startTime":115.39,"endTime":117.25,"body":"are now."},{"speaker":"Mark Hanchett","startTime":117.82,"endTime":120.46,"body":"Yeah. So thanks"},{"speaker":"Mark Hanchett","startTime":117.82,"endTime":120.46,"body":"for having me on the show here."},{"speaker":"Mark Hanchett","startTime":121.9,"endTime":126.7,"body":"I'm Mark Hanchett, as you"},{"speaker":"Mark Hanchett","startTime":121.9,"endTime":126.7,"body":"alluded to i, and how do I"},{"speaker":"Mark Hanchett","startTime":126.7,"endTime":131.89,"body":"describe myself, I like doing"},{"speaker":"Mark Hanchett","startTime":126.7,"endTime":131.89,"body":"innovative, cool stuff. And"},{"speaker":"Mark Hanchett","startTime":131.92,"endTime":136.45,"body":"I've, I've spent my entire"},{"speaker":"Mark Hanchett","startTime":131.92,"endTime":136.45,"body":"professional career, building"},{"speaker":"Mark Hanchett","startTime":136.45,"endTime":140.44,"body":"products from concept to"},{"speaker":"Mark Hanchett","startTime":136.45,"endTime":140.44,"body":"complete end of life and the"},{"speaker":"Mark Hanchett","startTime":140.44,"endTime":143.38,"body":"next generation of building"},{"speaker":"Mark Hanchett","startTime":140.44,"endTime":143.38,"body":"businesses within those products"},{"speaker":"Mark Hanchett","startTime":143.59,"endTime":145.87,"body":"that have completely changed the"},{"speaker":"Mark Hanchett","startTime":143.59,"endTime":145.87,"body":"world. And that's what I love to"},{"speaker":"Mark Hanchett","startTime":145.87,"endTime":148.63,"body":"do. I don't like to just sort of"},{"speaker":"Mark Hanchett","startTime":145.87,"endTime":148.63,"body":"play in a field. That's"},{"speaker":"Mark Hanchett","startTime":148.63,"endTime":153.1,"body":"exciting. I like to do things"},{"speaker":"Mark Hanchett","startTime":148.63,"endTime":153.1,"body":"that change lives. And I spent"},{"speaker":"Mark Hanchett","startTime":153.1,"endTime":156.46,"body":"10 years doing that at axon and"},{"speaker":"Mark Hanchett","startTime":153.1,"endTime":156.46,"body":"you know, incorporating Atlas in"},{"speaker":"Mark Hanchett","startTime":156.46,"endTime":161.95,"body":"2016 been doing that. Since"},{"speaker":"Mark Hanchett","startTime":156.46,"endTime":161.95,"body":"then. mechanical engineer by"},{"speaker":"Mark Hanchett","startTime":162.07,"endTime":167.95,"body":"education, I've done software,"},{"speaker":"Mark Hanchett","startTime":162.07,"endTime":167.95,"body":"hardware, cloud services, mobile"},{"speaker":"Mark Hanchett","startTime":167.98,"endTime":171.7,"body":"battery powered systems,"},{"speaker":"Mark Hanchett","startTime":167.98,"endTime":171.7,"body":"embedded systems, weapon"},{"speaker":"Mark Hanchett","startTime":171.7,"endTime":175.45,"body":"systems, like all these sorts of"},{"speaker":"Mark Hanchett","startTime":171.7,"endTime":175.45,"body":"crazy kind of things, when you"},{"speaker":"Mark Hanchett","startTime":175.45,"endTime":178.63,"body":"think about it, and throughout"},{"speaker":"Mark Hanchett","startTime":175.45,"endTime":178.63,"body":"my entire career. And every"},{"speaker":"Mark Hanchett","startTime":178.63,"endTime":182.11,"body":"single one has been focused on"},{"speaker":"Mark Hanchett","startTime":178.63,"endTime":182.11,"body":"that one thing, which is, how do"},{"speaker":"Mark Hanchett","startTime":182.11,"endTime":185.53,"body":"we make like people's lives"},{"speaker":"Mark Hanchett","startTime":182.11,"endTime":185.53,"body":"better? How do we save lives in"},{"speaker":"Mark Hanchett","startTime":185.53,"endTime":188.8,"body":"the last company? How do we"},{"speaker":"Mark Hanchett","startTime":185.53,"endTime":188.8,"body":"create transparency? Here at"},{"speaker":"Mark Hanchett","startTime":188.8,"endTime":194.14,"body":"Atlas, we're very much so"},{"speaker":"Mark Hanchett","startTime":188.8,"endTime":194.14,"body":"focused on making lives better"},{"speaker":"Mark Hanchett","startTime":194.14,"endTime":197.95,"body":"by leveraging the technology"},{"speaker":"Mark Hanchett","startTime":194.14,"endTime":197.95,"body":"that we're building for like"},{"speaker":"Mark Hanchett","startTime":197.98,"endTime":200.8,"body":"electric vehicles and things"},{"speaker":"Mark Hanchett","startTime":197.98,"endTime":200.8,"body":"like that. But how do we make it"},{"speaker":"Mark Hanchett","startTime":200.8,"endTime":205.39,"body":"better for those that are going"},{"speaker":"Mark Hanchett","startTime":200.8,"endTime":205.39,"body":"to what we say build, dig, grow"},{"speaker":"Mark Hanchett","startTime":205.39,"endTime":209.44,"body":"and maintain? Because that is a"},{"speaker":"Mark Hanchett","startTime":205.39,"endTime":209.44,"body":"forever industry, we will always"},{"speaker":"Mark Hanchett","startTime":209.44,"endTime":213.22,"body":"need those things. So how do we"},{"speaker":"Mark Hanchett","startTime":209.44,"endTime":213.22,"body":"leverage technology and build"},{"speaker":"Mark Hanchett","startTime":213.25,"endTime":216.49,"body":"ecosystems and product solutions"},{"speaker":"Mark Hanchett","startTime":213.25,"endTime":216.49,"body":"that make those lives and those"},{"speaker":"Mark Hanchett","startTime":216.49,"endTime":217.36,"body":"jobs easier?"},{"speaker":"Aaron Moncur","startTime":218.02,"endTime":221.11,"body":"i We're definitely"},{"speaker":"Aaron Moncur","startTime":218.02,"endTime":221.11,"body":"going to dig into Atlas a lot"},{"speaker":"Aaron Moncur","startTime":221.14,"endTime":224.14,"body":"during this episode. Before I"},{"speaker":"Aaron Moncur","startTime":221.14,"endTime":224.14,"body":"get there. I'm hoping I can ask"},{"speaker":"Aaron Moncur","startTime":224.14,"endTime":229.51,"body":"you a couple of questions about"},{"speaker":"Aaron Moncur","startTime":224.14,"endTime":229.51,"body":"axon. Formerly taser, I you"},{"speaker":"Aaron Moncur","startTime":229.51,"endTime":232.6,"body":"know, every engineer here in"},{"speaker":"Aaron Moncur","startTime":229.51,"endTime":232.6,"body":"Arizona knows what Taser is what"},{"speaker":"Aaron Moncur","startTime":232.6,"endTime":235.84,"body":"axon is because they're in our"},{"speaker":"Aaron Moncur","startTime":232.6,"endTime":235.84,"body":"backyard in Scottsdale, I"},{"speaker":"Aaron Moncur","startTime":235.84,"endTime":239.29,"body":"actually did a short stint there"},{"speaker":"Aaron Moncur","startTime":235.84,"endTime":239.29,"body":"myself on loan from another"},{"speaker":"Aaron Moncur","startTime":239.29,"endTime":242.26,"body":"engineering company for about a"},{"speaker":"Aaron Moncur","startTime":239.29,"endTime":242.26,"body":"month or so. So I have even a"},{"speaker":"Aaron Moncur","startTime":242.26,"endTime":245.23,"body":"little bit of hands on"},{"speaker":"Aaron Moncur","startTime":242.26,"endTime":245.23,"body":"experience there. But for those"},{"speaker":"Aaron Moncur","startTime":245.23,"endTime":248.32,"body":"who don't know what axon is, can"},{"speaker":"Aaron Moncur","startTime":245.23,"endTime":248.32,"body":"you share a little bit about"},{"speaker":"Aaron Moncur","startTime":248.32,"endTime":250.24,"body":"that company and what your role"},{"speaker":"Aaron Moncur","startTime":248.32,"endTime":250.24,"body":"was?"},{"speaker":"Mark Hanchett","startTime":250.3,"endTime":255.13,"body":"Yeah. So axon is"},{"speaker":"Mark Hanchett","startTime":250.3,"endTime":255.13,"body":"a company dedicated to one"},{"speaker":"Mark Hanchett","startTime":255.13,"endTime":262.99,"body":"making the bullet obsolete? How"},{"speaker":"Mark Hanchett","startTime":255.13,"endTime":262.99,"body":"do we create a solution that one"},{"speaker":"Mark Hanchett","startTime":262.99,"endTime":267.94,"body":"saves lives but is better than a"},{"speaker":"Mark Hanchett","startTime":262.99,"endTime":267.94,"body":"bullet, I guess would be the"},{"speaker":"Mark Hanchett","startTime":267.94,"endTime":271.18,"body":"best way to say that. And then"},{"speaker":"Mark Hanchett","startTime":267.94,"endTime":271.18,"body":"of course, the other side of"},{"speaker":"Mark Hanchett","startTime":271.18,"endTime":277.03,"body":"axon is this idea of leveraging"},{"speaker":"Mark Hanchett","startTime":271.18,"endTime":277.03,"body":"digital digital technology and"},{"speaker":"Mark Hanchett","startTime":277.24,"endTime":280.33,"body":"for evidence management, digital"},{"speaker":"Mark Hanchett","startTime":277.24,"endTime":280.33,"body":"evidence management records"},{"speaker":"Mark Hanchett","startTime":280.36,"endTime":282.85,"body":"management, how do we make the"},{"speaker":"Mark Hanchett","startTime":280.36,"endTime":282.85,"body":"world of law enforcement more"},{"speaker":"Mark Hanchett","startTime":282.85,"endTime":288.52,"body":"transparent? But how do we save"},{"speaker":"Mark Hanchett","startTime":282.85,"endTime":288.52,"body":"lives through this sort of"},{"speaker":"Mark Hanchett","startTime":288.55,"endTime":291.55,"body":"digital evidence, transparent"},{"speaker":"Mark Hanchett","startTime":288.55,"endTime":291.55,"body":"evidence collection sort of"},{"speaker":"Mark Hanchett","startTime":291.55,"endTime":294.4,"body":"methodology? And how do we tie"},{"speaker":"Mark Hanchett","startTime":291.55,"endTime":294.4,"body":"that all together in one big"},{"speaker":"Mark Hanchett","startTime":294.4,"endTime":299.38,"body":"ecosystem so everybody knows"},{"speaker":"Mark Hanchett","startTime":294.4,"endTime":299.38,"body":"them originally as Taser which"},{"speaker":"Mark Hanchett","startTime":299.38,"endTime":303.76,"body":"was focused on Building the"},{"speaker":"Mark Hanchett","startTime":299.38,"endTime":303.76,"body":"weapon systems. When I got"},{"speaker":"Mark Hanchett","startTime":303.76,"endTime":306.49,"body":"involved, I was building the"},{"speaker":"Mark Hanchett","startTime":303.76,"endTime":306.49,"body":"world's first 12 gauge shotgun"},{"speaker":"Mark Hanchett","startTime":306.49,"endTime":309.79,"body":"shell Taser projectiles, I think"},{"speaker":"Mark Hanchett","startTime":306.49,"endTime":309.79,"body":"what officers carry and a hip,"},{"speaker":"Mark Hanchett","startTime":310.0,"endTime":314.95,"body":"we put that in a 12 gauge"},{"speaker":"Mark Hanchett","startTime":310.0,"endTime":314.95,"body":"shotgun shell. And I ended my"},{"speaker":"Mark Hanchett","startTime":314.95,"endTime":319.36,"body":"career on the video side of the"},{"speaker":"Mark Hanchett","startTime":314.95,"endTime":319.36,"body":"business. And that was an"},{"speaker":"Mark Hanchett","startTime":319.36,"endTime":323.23,"body":"interesting one. Because this"},{"speaker":"Mark Hanchett","startTime":319.36,"endTime":323.23,"body":"idea of transparency and law"},{"speaker":"Mark Hanchett","startTime":323.23,"endTime":325.6,"body":"enforcement, Video Collection,"},{"speaker":"Mark Hanchett","startTime":323.23,"endTime":325.6,"body":"digital evidence management,"},{"speaker":"Mark Hanchett","startTime":325.63,"endTime":328.3,"body":"they've gotten into a whole"},{"speaker":"Mark Hanchett","startTime":325.63,"endTime":328.3,"body":"bunch of other stuff since then,"},{"speaker":"Mark Hanchett","startTime":328.66,"endTime":331.36,"body":"is this idea that you can"},{"speaker":"Mark Hanchett","startTime":328.66,"endTime":331.36,"body":"actually save more lives."},{"speaker":"Mark Hanchett","startTime":332.47,"endTime":336.34,"body":"Leveraging something as simple"},{"speaker":"Mark Hanchett","startTime":332.47,"endTime":336.34,"body":"as that, potentially, than"},{"speaker":"Mark Hanchett","startTime":336.34,"endTime":338.56,"body":"anything else. Because the"},{"speaker":"Mark Hanchett","startTime":336.34,"endTime":338.56,"body":"moment people know that they're"},{"speaker":"Mark Hanchett","startTime":338.56,"endTime":344.62,"body":"being recorded, the attitude"},{"speaker":"Mark Hanchett","startTime":338.56,"endTime":344.62,"body":"changes, everything changes. But"},{"speaker":"Mark Hanchett","startTime":344.65,"endTime":349.15,"body":"we operated under a mindset that"},{"speaker":"Mark Hanchett","startTime":344.65,"endTime":349.15,"body":"it wasn't just about the"},{"speaker":"Mark Hanchett","startTime":349.15,"endTime":352.84,"body":"products it was it was about the"},{"speaker":"Mark Hanchett","startTime":349.15,"endTime":352.84,"body":"vision of where we were going."},{"speaker":"Mark Hanchett","startTime":353.26,"endTime":355.96,"body":"And everything we did had to"},{"speaker":"Mark Hanchett","startTime":353.26,"endTime":355.96,"body":"make law enforcement lives"},{"speaker":"Mark Hanchett","startTime":355.96,"endTime":364.09,"body":"better, easier and sort of go"},{"speaker":"Mark Hanchett","startTime":355.96,"endTime":364.09,"body":"from there. And I developed"},{"speaker":"Mark Hanchett","startTime":364.09,"endTime":366.97,"body":"everything for battery systems,"},{"speaker":"Mark Hanchett","startTime":364.09,"endTime":366.97,"body":"to hardware systems to high"},{"speaker":"Mark Hanchett","startTime":366.97,"endTime":372.4,"body":"powered high voltage systems to"},{"speaker":"Mark Hanchett","startTime":366.97,"endTime":372.4,"body":"I get into some bio stuff I got"},{"speaker":"Mark Hanchett","startTime":372.4,"endTime":375.22,"body":"into like material science, I"},{"speaker":"Mark Hanchett","startTime":372.4,"endTime":375.22,"body":"gathered all these things. And"},{"speaker":"Mark Hanchett","startTime":375.22,"endTime":378.19,"body":"axon is really dedicated towards"},{"speaker":"Mark Hanchett","startTime":375.22,"endTime":378.19,"body":"that particular mission. Now,"},{"speaker":"Mark Hanchett","startTime":378.19,"endTime":381.73,"body":"what I'm doing today is taking"},{"speaker":"Mark Hanchett","startTime":378.19,"endTime":381.73,"body":"that mindset that we had at axon"},{"speaker":"Mark Hanchett","startTime":381.73,"endTime":387.88,"body":"and applying it to this sort of"},{"speaker":"Mark Hanchett","startTime":381.73,"endTime":387.88,"body":"new energy automotive ecosystem."},{"speaker":"Mark Hanchett","startTime":388.81,"endTime":390.97,"body":"Because over there, that's what"},{"speaker":"Mark Hanchett","startTime":388.81,"endTime":390.97,"body":"we did. We didn't just build"},{"speaker":"Mark Hanchett","startTime":390.97,"endTime":393.07,"body":"hardware products, we built"},{"speaker":"Mark Hanchett","startTime":390.97,"endTime":393.07,"body":"solutions."},{"speaker":"Aaron Moncur","startTime":394.3,"endTime":396.58,"body":"Now, I've heard"},{"speaker":"Aaron Moncur","startTime":394.3,"endTime":396.58,"body":"this could be apocryphal, So"},{"speaker":"Aaron Moncur","startTime":396.58,"endTime":399.04,"body":"correct me if this is not"},{"speaker":"Aaron Moncur","startTime":396.58,"endTime":399.04,"body":"correct, but I've heard that the"},{"speaker":"Aaron Moncur","startTime":399.04,"endTime":401.98,"body":"engineers that work, at least on"},{"speaker":"Aaron Moncur","startTime":399.04,"endTime":401.98,"body":"the weapon systems that you"},{"speaker":"Aaron Moncur","startTime":401.98,"endTime":405.7,"body":"know, the Taser side of things,"},{"speaker":"Aaron Moncur","startTime":401.98,"endTime":405.7,"body":"they have to be tased, before"},{"speaker":"Aaron Moncur","startTime":406.33,"endTime":408.22,"body":"they come out of the company, is"},{"speaker":"Aaron Moncur","startTime":406.33,"endTime":408.22,"body":"that true?"},{"speaker":"Mark Hanchett","startTime":408.49,"endTime":411.97,"body":"It's not a"},{"speaker":"Mark Hanchett","startTime":408.49,"endTime":411.97,"body":"requirement. But at least during"},{"speaker":"Mark Hanchett","startTime":411.97,"endTime":413.53,"body":"my time, there, we all"},{"speaker":"Mark Hanchett","startTime":411.97,"endTime":413.53,"body":"volunteered."},{"speaker":"Aaron Moncur","startTime":414.1,"endTime":416.62,"body":"Okay, and what was"},{"speaker":"Aaron Moncur","startTime":414.1,"endTime":416.62,"body":"what does that feel like?"},{"speaker":"Mark Hanchett","startTime":417.82,"endTime":424.21,"body":"It's, it's just"},{"speaker":"Mark Hanchett","startTime":417.82,"endTime":424.21,"body":"scary. And then when you're"},{"speaker":"Mark Hanchett","startTime":424.21,"endTime":428.02,"body":"done, you're done. So for like"},{"speaker":"Mark Hanchett","startTime":424.21,"endTime":428.02,"body":"that five seconds, it's just"},{"speaker":"Mark Hanchett","startTime":428.02,"endTime":430.81,"body":"scary, right? Because you can't"},{"speaker":"Mark Hanchett","startTime":428.02,"endTime":430.81,"body":"move. But then when you're done,"},{"speaker":"Mark Hanchett","startTime":430.81,"endTime":431.62,"body":"you're, you're done."},{"speaker":"Aaron Moncur","startTime":432.58,"endTime":435.07,"body":"No residual, you"},{"speaker":"Aaron Moncur","startTime":432.58,"endTime":435.07,"body":"know, side effects after that."},{"speaker":"Aaron Moncur","startTime":435.28,"endTime":436.96,"body":"No. And during that five"},{"speaker":"Aaron Moncur","startTime":435.28,"endTime":436.96,"body":"seconds, you're just"},{"speaker":"Aaron Moncur","startTime":437.02,"endTime":437.95,"body":"immobilized."},{"speaker":"Mark Hanchett","startTime":438.34,"endTime":440.17,"body":"Yeah. And that's"},{"speaker":"Mark Hanchett","startTime":438.34,"endTime":440.17,"body":"the scary part, right? Like"},{"speaker":"Mark Hanchett","startTime":440.17,"endTime":441.91,"body":"you're trying to do something"},{"speaker":"Mark Hanchett","startTime":440.17,"endTime":441.91,"body":"you just can't."},{"speaker":"Aaron Moncur","startTime":442.54,"endTime":444.43,"body":"And I imagine"},{"speaker":"Aaron Moncur","startTime":442.54,"endTime":444.43,"body":"there's some pain that goes"},{"speaker":"Aaron Moncur","startTime":444.43,"endTime":446.29,"body":"along with that immobilization."},{"speaker":"Mark Hanchett","startTime":446.62,"endTime":449.98,"body":"No, that's that's"},{"speaker":"Mark Hanchett","startTime":446.62,"endTime":449.98,"body":"the interesting thing. Yeah."},{"speaker":"Aaron Moncur","startTime":450.04,"endTime":453.07,"body":"Oh, wow. That's"},{"speaker":"Aaron Moncur","startTime":450.04,"endTime":453.07,"body":"surprising. Okay. Very"},{"speaker":"Aaron Moncur","startTime":453.07,"endTime":456.82,"body":"interesting. Well, what Mark"},{"speaker":"Aaron Moncur","startTime":453.07,"endTime":456.82,"body":"winding back the clock even a"},{"speaker":"Aaron Moncur","startTime":456.82,"endTime":459.73,"body":"little bit further, what was it"},{"speaker":"Aaron Moncur","startTime":456.82,"endTime":459.73,"body":"that made you decide to become"},{"speaker":"Aaron Moncur","startTime":459.73,"endTime":460.99,"body":"an engineer in the first place?"},{"speaker":"Mark Hanchett","startTime":462.34,"endTime":466.57,"body":"Yeah, so that's"},{"speaker":"Mark Hanchett","startTime":462.34,"endTime":466.57,"body":"interesting. I'm one of those"},{"speaker":"Mark Hanchett","startTime":466.57,"endTime":469.99,"body":"guys that, you know, I've always"},{"speaker":"Mark Hanchett","startTime":466.57,"endTime":469.99,"body":"been into technology, I started"},{"speaker":"Mark Hanchett","startTime":469.99,"endTime":474.13,"body":"my first business when I was 11."},{"speaker":"Mark Hanchett","startTime":469.99,"endTime":474.13,"body":"I've done a number of things"},{"speaker":"Mark Hanchett","startTime":474.13,"endTime":476.41,"body":"throughout my life, but kind of"},{"speaker":"Mark Hanchett","startTime":474.13,"endTime":476.41,"body":"trying to figure out like, where"},{"speaker":"Mark Hanchett","startTime":476.41,"endTime":478.66,"body":"you want to go, engineering was"},{"speaker":"Mark Hanchett","startTime":476.41,"endTime":478.66,"body":"one of those things where I"},{"speaker":"Mark Hanchett","startTime":478.66,"endTime":481.54,"body":"could do anything, I could work"},{"speaker":"Mark Hanchett","startTime":478.66,"endTime":481.54,"body":"on anything, I could go"},{"speaker":"Mark Hanchett","startTime":481.54,"endTime":484.33,"body":"anywhere, and I could invent"},{"speaker":"Mark Hanchett","startTime":481.54,"endTime":484.33,"body":"really cool things. And"},{"speaker":"Mark Hanchett","startTime":484.33,"endTime":487.81,"body":"actually, I had a professor at a"},{"speaker":"Mark Hanchett","startTime":484.33,"endTime":487.81,"body":"community college that I started"},{"speaker":"Mark Hanchett","startTime":487.99,"endTime":491.56,"body":"at, and he talked me into it."},{"speaker":"Mark Hanchett","startTime":487.99,"endTime":491.56,"body":"He's sort of like, gave me this"},{"speaker":"Mark Hanchett","startTime":491.56,"endTime":494.26,"body":"little speech. And I remember it"},{"speaker":"Mark Hanchett","startTime":491.56,"endTime":494.26,"body":"because he was talking about"},{"speaker":"Mark Hanchett","startTime":494.26,"endTime":497.71,"body":"like, do you want to be a person"},{"speaker":"Mark Hanchett","startTime":494.26,"endTime":497.71,"body":"who just uses it? Or do you want"},{"speaker":"Mark Hanchett","startTime":497.71,"endTime":502.48,"body":"to be a person that kind of"},{"speaker":"Mark Hanchett","startTime":497.71,"endTime":502.48,"body":"creates it. And the way he had"},{"speaker":"Mark Hanchett","startTime":502.48,"endTime":505.3,"body":"put it at that time was very"},{"speaker":"Mark Hanchett","startTime":502.48,"endTime":505.3,"body":"compelling. And an idea that,"},{"speaker":"Mark Hanchett","startTime":505.51,"endTime":509.05,"body":"okay, if I go through this thing"},{"speaker":"Mark Hanchett","startTime":505.51,"endTime":509.05,"body":"I could do, I could work in"},{"speaker":"Mark Hanchett","startTime":509.05,"endTime":511.84,"body":"aerospace, I could work in this"},{"speaker":"Mark Hanchett","startTime":509.05,"endTime":511.84,"body":"case, we're doing the Eevee"},{"speaker":"Mark Hanchett","startTime":511.84,"endTime":515.02,"body":"things. But I can literally like"},{"speaker":"Mark Hanchett","startTime":511.84,"endTime":515.02,"body":"all those things that I think"},{"speaker":"Mark Hanchett","startTime":515.02,"endTime":518.71,"body":"about and talk about doing that"},{"speaker":"Mark Hanchett","startTime":515.02,"endTime":518.71,"body":"are like these big, profound"},{"speaker":"Mark Hanchett","startTime":518.74,"endTime":523.33,"body":"things that I want to do."},{"speaker":"Mark Hanchett","startTime":518.74,"endTime":523.33,"body":"Engineering is a path to doing"},{"speaker":"Mark Hanchett","startTime":523.33,"endTime":526.63,"body":"those things. Sometimes we think"},{"speaker":"Mark Hanchett","startTime":523.33,"endTime":526.63,"body":"about like the business guys"},{"speaker":"Mark Hanchett","startTime":526.63,"endTime":530.14,"body":"that are running the show. But"},{"speaker":"Mark Hanchett","startTime":526.63,"endTime":530.14,"body":"in reality, especially in the"},{"speaker":"Mark Hanchett","startTime":530.14,"endTime":533.53,"body":"technology, space, and in"},{"speaker":"Mark Hanchett","startTime":530.14,"endTime":533.53,"body":"product development space, the"},{"speaker":"Mark Hanchett","startTime":533.53,"endTime":537.37,"body":"engineers are really the ones"},{"speaker":"Mark Hanchett","startTime":533.53,"endTime":537.37,"body":"that that realize that vision."},{"speaker":"Mark Hanchett","startTime":538.69,"endTime":541.09,"body":"And that's why I chose this"},{"speaker":"Mark Hanchett","startTime":538.69,"endTime":541.09,"body":"particular path."},{"speaker":"Aaron Moncur","startTime":541.66,"endTime":545.68,"body":"Yeah, it really is"},{"speaker":"Aaron Moncur","startTime":541.66,"endTime":545.68,"body":"amazing how much you can do with"},{"speaker":"Aaron Moncur","startTime":545.71,"endTime":548.65,"body":"a background in engineering. I"},{"speaker":"Aaron Moncur","startTime":545.71,"endTime":548.65,"body":"mean, it's not just designing"},{"speaker":"Aaron Moncur","startTime":548.65,"endTime":552.52,"body":"products there. I think"},{"speaker":"Aaron Moncur","startTime":548.65,"endTime":552.52,"body":"engineering teaches you how to"},{"speaker":"Aaron Moncur","startTime":552.52,"endTime":555.79,"body":"learn and once you know how CERN"},{"speaker":"Aaron Moncur","startTime":552.52,"endTime":555.79,"body":"you know, sky's the limit."},{"speaker":"Mark Hanchett","startTime":556.54,"endTime":561.79,"body":"Yeah, I would say"},{"speaker":"Mark Hanchett","startTime":556.54,"endTime":561.79,"body":"being an engineer or working as"},{"speaker":"Mark Hanchett","startTime":561.79,"endTime":564.13,"body":"an engineer, now it's not it's"},{"speaker":"Mark Hanchett","startTime":561.79,"endTime":564.13,"body":"possible for you to  go from"},{"speaker":"Mark Hanchett","startTime":564.13,"endTime":567.64,"body":"nothing to an engineer without"},{"speaker":"Mark Hanchett","startTime":564.13,"endTime":567.64,"body":"the education piece. I I will"},{"speaker":"Mark Hanchett","startTime":567.64,"endTime":569.8,"body":"say that that is entirely"},{"speaker":"Mark Hanchett","startTime":567.64,"endTime":569.8,"body":"possible. I have a team member"},{"speaker":"Mark Hanchett","startTime":569.8,"endTime":572.83,"body":"here. I will praise all day"},{"speaker":"Mark Hanchett","startTime":569.8,"endTime":572.83,"body":"because he is living proof of"},{"speaker":"Mark Hanchett","startTime":572.83,"endTime":580.39,"body":"that. But it's interesting in"},{"speaker":"Mark Hanchett","startTime":572.83,"endTime":580.39,"body":"that an engineer allows you as"},{"speaker":"Mark Hanchett","startTime":580.39,"endTime":582.91,"body":"you said, to learn to do"},{"speaker":"Mark Hanchett","startTime":580.39,"endTime":582.91,"body":"anything, you could do business,"},{"speaker":"Mark Hanchett","startTime":582.91,"endTime":586.0,"body":"you could do marketing, you"},{"speaker":"Mark Hanchett","startTime":582.91,"endTime":586.0,"body":"could do sales if you want it"},{"speaker":"Mark Hanchett","startTime":586.0,"endTime":589.9,"body":"to, but it teaches you how to"},{"speaker":"Mark Hanchett","startTime":586.0,"endTime":589.9,"body":"fundamentally build an"},{"speaker":"Mark Hanchett","startTime":589.9,"endTime":593.41,"body":"understanding of something and"},{"speaker":"Mark Hanchett","startTime":589.9,"endTime":593.41,"body":"apply it to something and that's"},{"speaker":"Mark Hanchett","startTime":593.41,"endTime":594.37,"body":"very powerful."},{"speaker":"Aaron Moncur","startTime":594.64,"endTime":597.52,"body":"Absolutely. All"},{"speaker":"Aaron Moncur","startTime":594.64,"endTime":597.52,"body":"right. Well, let's let's dive"},{"speaker":"Aaron Moncur","startTime":597.52,"endTime":603.97,"body":"into Atlas how and when Did"},{"speaker":"Aaron Moncur","startTime":597.52,"endTime":603.97,"body":"Atlas get started and what what"},{"speaker":"Aaron Moncur","startTime":603.97,"endTime":606.82,"body":"needs is Atlas trying to"},{"speaker":"Aaron Moncur","startTime":603.97,"endTime":606.82,"body":"accomplish that that other"},{"speaker":"Aaron Moncur","startTime":606.82,"endTime":608.95,"body":"automotive companies are not"},{"speaker":"Aaron Moncur","startTime":606.82,"endTime":608.95,"body":"fulfilling."},{"speaker":"Mark Hanchett","startTime":609.52,"endTime":613.84,"body":"So the way I"},{"speaker":"Mark Hanchett","startTime":609.52,"endTime":613.84,"body":"would describe Atlas is the"},{"speaker":"Mark Hanchett","startTime":613.84,"endTime":616.75,"body":"automotive industry hasn't"},{"speaker":"Mark Hanchett","startTime":613.84,"endTime":616.75,"body":"changed for 100 years, 100 plus"},{"speaker":"Mark Hanchett","startTime":616.75,"endTime":621.43,"body":"years. And all of the new"},{"speaker":"Mark Hanchett","startTime":616.75,"endTime":621.43,"body":"companies that are coming out"},{"speaker":"Mark Hanchett","startTime":621.43,"endTime":624.22,"body":"today, they're really not"},{"speaker":"Mark Hanchett","startTime":621.43,"endTime":624.22,"body":"changing anything in the"},{"speaker":"Mark Hanchett","startTime":624.22,"endTime":626.47,"body":"industry. They're building a new"},{"speaker":"Mark Hanchett","startTime":624.22,"endTime":626.47,"body":"kind of propulsion."},{"speaker":"Mark Hanchett","startTime":627.07,"endTime":630.34,"body":"Electrification is a new type of"},{"speaker":"Mark Hanchett","startTime":627.07,"endTime":630.34,"body":"propulsion. It's a new type of"},{"speaker":"Mark Hanchett","startTime":630.34,"endTime":633.43,"body":"energy storage and a new way of"},{"speaker":"Mark Hanchett","startTime":630.34,"endTime":633.43,"body":"propelling a vehicle. But you're"},{"speaker":"Mark Hanchett","startTime":633.43,"endTime":636.88,"body":"not necessarily like changing"},{"speaker":"Mark Hanchett","startTime":633.43,"endTime":636.88,"body":"the fundamental industry of the"},{"speaker":"Mark Hanchett","startTime":636.88,"endTime":639.01,"body":"automotive space, you're still"},{"speaker":"Mark Hanchett","startTime":636.88,"endTime":639.01,"body":"building a vehicle and selling"},{"speaker":"Mark Hanchett","startTime":639.01,"endTime":644.17,"body":"it. And Atlas is foundationally,"},{"speaker":"Mark Hanchett","startTime":639.01,"endTime":644.17,"body":"built on this concept that we"},{"speaker":"Mark Hanchett","startTime":644.17,"endTime":648.07,"body":"can completely changed this"},{"speaker":"Mark Hanchett","startTime":644.17,"endTime":648.07,"body":"industry in terms of how we"},{"speaker":"Mark Hanchett","startTime":648.07,"endTime":651.76,"body":"think about the vehicles, how"},{"speaker":"Mark Hanchett","startTime":648.07,"endTime":651.76,"body":"we, how we sell those to"},{"speaker":"Mark Hanchett","startTime":651.76,"endTime":654.37,"body":"customers, how we interact with"},{"speaker":"Mark Hanchett","startTime":651.76,"endTime":654.37,"body":"customers, and how those"},{"speaker":"Mark Hanchett","startTime":654.64,"endTime":658.45,"body":"particular products interact"},{"speaker":"Mark Hanchett","startTime":654.64,"endTime":658.45,"body":"with the rest of the ecosystem,"},{"speaker":"Mark Hanchett","startTime":658.45,"endTime":661.57,"body":"that is that that falls in the"},{"speaker":"Mark Hanchett","startTime":658.45,"endTime":661.57,"body":"space. It's not vehicles"},{"speaker":"Mark Hanchett","startTime":661.57,"endTime":665.11,"body":"anymore, its energy production"},{"speaker":"Mark Hanchett","startTime":661.57,"endTime":665.11,"body":"storage distribution"},{"speaker":"Mark Hanchett","startTime":665.41,"endTime":669.22,"body":"application. And the reason why"},{"speaker":"Mark Hanchett","startTime":665.41,"endTime":669.22,"body":"I put it like that is because"},{"speaker":"Mark Hanchett","startTime":669.79,"endTime":673.72,"body":"there's this idea that all of"},{"speaker":"Mark Hanchett","startTime":669.79,"endTime":673.72,"body":"that is interconnected"},{"speaker":"Mark Hanchett","startTime":673.72,"endTime":677.5,"body":"throughout your entire sort of"},{"speaker":"Mark Hanchett","startTime":673.72,"endTime":677.5,"body":"life in your daily life. And"},{"speaker":"Mark Hanchett","startTime":677.5,"endTime":680.8,"body":"bringing all of that together"},{"speaker":"Mark Hanchett","startTime":677.5,"endTime":680.8,"body":"means you're bringing a solution"},{"speaker":"Mark Hanchett","startTime":680.8,"endTime":684.76,"body":"to market versus a singular"},{"speaker":"Mark Hanchett","startTime":680.8,"endTime":684.76,"body":"product that operates in and of"},{"speaker":"Mark Hanchett","startTime":684.76,"endTime":688.51,"body":"itself. And the success of that"},{"speaker":"Mark Hanchett","startTime":684.76,"endTime":688.51,"body":"is, is dependent on others. And"},{"speaker":"Mark Hanchett","startTime":688.51,"endTime":693.82,"body":"the experience your customer has"},{"speaker":"Mark Hanchett","startTime":688.51,"endTime":693.82,"body":"is dependent on others. So in"},{"speaker":"Mark Hanchett","startTime":693.82,"endTime":695.98,"body":"the fundamental technology"},{"speaker":"Mark Hanchett","startTime":693.82,"endTime":695.98,"body":"around that as battery"},{"speaker":"Mark Hanchett","startTime":695.98,"endTime":699.52,"body":"technology, and that's why we're"},{"speaker":"Mark Hanchett","startTime":695.98,"endTime":699.52,"body":"starting there, versus going"},{"speaker":"Mark Hanchett","startTime":699.52,"endTime":702.13,"body":"right for the vehicle and then"},{"speaker":"Mark Hanchett","startTime":699.52,"endTime":702.13,"body":"figuring out how I like build"},{"speaker":"Mark Hanchett","startTime":702.13,"endTime":705.61,"body":"the rest of it. Because the"},{"speaker":"Mark Hanchett","startTime":702.13,"endTime":705.61,"body":"vehicle is just a piece of the"},{"speaker":"Mark Hanchett","startTime":705.61,"endTime":711.67,"body":"puzzle. So Atlas is really about"},{"speaker":"Mark Hanchett","startTime":705.61,"endTime":711.67,"body":"fundamentally changing this"},{"speaker":"Mark Hanchett","startTime":711.67,"endTime":715.42,"body":"particular space, when we think"},{"speaker":"Mark Hanchett","startTime":711.67,"endTime":715.42,"body":"of energy infrastructure, and"},{"speaker":"Mark Hanchett","startTime":715.42,"endTime":718.78,"body":"applications, the reason why"},{"speaker":"Mark Hanchett","startTime":715.42,"endTime":718.78,"body":"it's applications because it"},{"speaker":"Mark Hanchett","startTime":718.78,"endTime":723.01,"body":"could be equipment, vehicles,"},{"speaker":"Mark Hanchett","startTime":718.78,"endTime":723.01,"body":"other things that are battery"},{"speaker":"Mark Hanchett","startTime":723.01,"endTime":725.65,"body":"powered, whatever that is that"},{"speaker":"Mark Hanchett","startTime":723.01,"endTime":725.65,"body":"operate within that sort of"},{"speaker":"Mark Hanchett","startTime":725.65,"endTime":728.86,"body":"ecosystem. And we're very"},{"speaker":"Mark Hanchett","startTime":725.65,"endTime":728.86,"body":"focused on the work market,"},{"speaker":"Mark Hanchett","startTime":728.86,"endTime":732.34,"body":"because work is everything. Its"},{"speaker":"Mark Hanchett","startTime":728.86,"endTime":732.34,"body":"agriculture, its construction,"},{"speaker":"Mark Hanchett","startTime":732.34,"endTime":735.73,"body":"its maintenance, its services,"},{"speaker":"Mark Hanchett","startTime":732.34,"endTime":735.73,"body":"its utility companies, it is"},{"speaker":"Mark Hanchett","startTime":735.73,"endTime":742.06,"body":"everything that will forever be"},{"speaker":"Mark Hanchett","startTime":735.73,"endTime":742.06,"body":"needed. And the consumer market"},{"speaker":"Mark Hanchett","startTime":742.06,"endTime":744.91,"body":"might change. But no matter"},{"speaker":"Mark Hanchett","startTime":742.06,"endTime":744.91,"body":"what, we're always going to need"},{"speaker":"Mark Hanchett","startTime":744.91,"endTime":745.78,"body":"those things."},{"speaker":"Aaron Moncur","startTime":748.06,"endTime":750.01,"body":"I want to"},{"speaker":"Aaron Moncur","startTime":748.06,"endTime":750.01,"body":"interject something there. You"},{"speaker":"Aaron Moncur","startTime":750.01,"endTime":753.7,"body":"mentioned that you're focused on"},{"speaker":"Aaron Moncur","startTime":750.01,"endTime":753.7,"body":"the work market. When I was"},{"speaker":"Aaron Moncur","startTime":753.73,"endTime":757.06,"body":"researching for this interview,"},{"speaker":"Aaron Moncur","startTime":753.73,"endTime":757.06,"body":"I watched some videos and one of"},{"speaker":"Aaron Moncur","startTime":757.06,"endTime":761.56,"body":"the products you have this the X"},{"speaker":"Aaron Moncur","startTime":757.06,"endTime":761.56,"body":"t pickup truck. Yes. And it it"},{"speaker":"Aaron Moncur","startTime":761.56,"endTime":766.78,"body":"looks enormous. You're not a"},{"speaker":"Aaron Moncur","startTime":761.56,"endTime":766.78,"body":"small dude, yourself. And you"},{"speaker":"Aaron Moncur","startTime":766.78,"endTime":770.59,"body":"were standing next to me. I'm"},{"speaker":"Aaron Moncur","startTime":766.78,"endTime":770.59,"body":"not distinct. Yeah, yeah. Yeah."},{"speaker":"Aaron Moncur","startTime":770.59,"endTime":777.13,"body":"I didn't mean that. Like you're"},{"speaker":"Aaron Moncur","startTime":770.59,"endTime":777.13,"body":"fat way. Too late, I'm sure. But"},{"speaker":"Aaron Moncur","startTime":777.13,"endTime":784.48,"body":"yeah. But is it? Is it really"},{"speaker":"Aaron Moncur","startTime":777.13,"endTime":784.48,"body":"that big of a truck? Or is it"},{"speaker":"Aaron Moncur","startTime":784.48,"endTime":787.12,"body":"just the lens in which this"},{"speaker":"Aaron Moncur","startTime":784.48,"endTime":787.12,"body":"thing was filmed or something?"},{"speaker":"Aaron Moncur","startTime":787.27,"endTime":788.35,"body":"It looks huge?"},{"speaker":"Mark Hanchett","startTime":788.44,"endTime":790.81,"body":"Yeah, it's"},{"speaker":"Mark Hanchett","startTime":788.44,"endTime":790.81,"body":"really, we're really focused on"},{"speaker":"Mark Hanchett","startTime":790.81,"endTime":794.47,"body":"what we call class two and"},{"speaker":"Mark Hanchett","startTime":790.81,"endTime":794.47,"body":"above. So think, what most"},{"speaker":"Mark Hanchett","startTime":794.47,"endTime":797.71,"body":"people call heavy duty, but"},{"speaker":"Mark Hanchett","startTime":794.47,"endTime":797.71,"body":"think like f 250. And above"},{"speaker":"Mark Hanchett","startTime":797.74,"endTime":801.76,"body":"market segments. Or if you're"},{"speaker":"Mark Hanchett","startTime":797.74,"endTime":801.76,"body":"looking to like an F 150. But"},{"speaker":"Mark Hanchett","startTime":801.76,"endTime":804.19,"body":"like on the high end of an F"},{"speaker":"Mark Hanchett","startTime":801.76,"endTime":804.19,"body":"150. In terms of like"},{"speaker":"Mark Hanchett","startTime":804.19,"endTime":808.18,"body":"capability, size, engine,"},{"speaker":"Mark Hanchett","startTime":804.19,"endTime":808.18,"body":"performance, that's where we"},{"speaker":"Mark Hanchett","startTime":808.18,"endTime":811.99,"body":"find the most exciting because"},{"speaker":"Mark Hanchett","startTime":808.18,"endTime":811.99,"body":"that's really like, when I think"},{"speaker":"Mark Hanchett","startTime":811.99,"endTime":814.81,"body":"of all those markets that I"},{"speaker":"Mark Hanchett","startTime":811.99,"endTime":814.81,"body":"talked about, that's what they"},{"speaker":"Mark Hanchett","startTime":814.81,"endTime":818.53,"body":"need. They outfit their vehicles"},{"speaker":"Mark Hanchett","startTime":814.81,"endTime":818.53,"body":"are towing, they're hauling,"},{"speaker":"Mark Hanchett","startTime":818.53,"endTime":821.5,"body":"they're like doing stuff with"},{"speaker":"Mark Hanchett","startTime":818.53,"endTime":821.5,"body":"it. And these little baby"},{"speaker":"Mark Hanchett","startTime":821.5,"endTime":824.05,"body":"vehicles work in certain"},{"speaker":"Mark Hanchett","startTime":821.5,"endTime":824.05,"body":"applications, but they don't"},{"speaker":"Mark Hanchett","startTime":824.05,"endTime":826.84,"body":"work everywhere. The consumer"},{"speaker":"Mark Hanchett","startTime":824.05,"endTime":826.84,"body":"market doesn't need it. But it's"},{"speaker":"Mark Hanchett","startTime":826.84,"endTime":829.6,"body":"actually what's interesting."},{"speaker":"Mark Hanchett","startTime":826.84,"endTime":829.6,"body":"It's one of the fastest growing"},{"speaker":"Mark Hanchett","startTime":829.6,"endTime":832.87,"body":"segments in the consumer market"},{"speaker":"Mark Hanchett","startTime":829.6,"endTime":832.87,"body":"as well, which is super"},{"speaker":"Mark Hanchett","startTime":833.14,"endTime":838.33,"body":"vehicles, the sort of like f"},{"speaker":"Mark Hanchett","startTime":833.14,"endTime":838.33,"body":"250, sort of market segments. So"},{"speaker":"Mark Hanchett","startTime":838.33,"endTime":840.82,"body":"it's very interesting, where"},{"speaker":"Mark Hanchett","startTime":838.33,"endTime":840.82,"body":"things are just kind of shifting"},{"speaker":"Mark Hanchett","startTime":840.82,"endTime":845.8,"body":"that way. So while we are work"},{"speaker":"Mark Hanchett","startTime":840.82,"endTime":845.8,"body":"focused, we do have a tremendous"},{"speaker":"Mark Hanchett","startTime":845.8,"endTime":848.77,"body":"number of into what we call"},{"speaker":"Mark Hanchett","startTime":845.8,"endTime":848.77,"body":"individual buyers, that are"},{"speaker":"Mark Hanchett","startTime":848.77,"endTime":851.92,"body":"interested in what we're doing"},{"speaker":"Mark Hanchett","startTime":848.77,"endTime":851.92,"body":"because they use their trucks"},{"speaker":"Mark Hanchett","startTime":851.92,"endTime":854.8,"body":"for maybe they're like weekend"},{"speaker":"Mark Hanchett","startTime":851.92,"endTime":854.8,"body":"warriors, right. They sort of do"},{"speaker":"Mark Hanchett","startTime":854.8,"endTime":857.8,"body":"projects on the weekends, maybe"},{"speaker":"Mark Hanchett","startTime":854.8,"endTime":857.8,"body":"they're campers, they're, you"},{"speaker":"Mark Hanchett","startTime":857.8,"endTime":860.29,"body":"know, they tow things up in the"},{"speaker":"Mark Hanchett","startTime":857.8,"endTime":860.29,"body":"mountains, they take their toys"},{"speaker":"Mark Hanchett","startTime":860.29,"endTime":864.34,"body":"out for it. We're in Arizona,"},{"speaker":"Mark Hanchett","startTime":860.29,"endTime":864.34,"body":"right? You take your UTV out to"},{"speaker":"Mark Hanchett","startTime":864.34,"endTime":866.47,"body":"the desert, you're going to tow"},{"speaker":"Mark Hanchett","startTime":864.34,"endTime":866.47,"body":"the trailer in the YouTube use"},{"speaker":"Mark Hanchett","startTime":866.47,"endTime":868.33,"body":"the four wheelers and the dirt"},{"speaker":"Mark Hanchett","startTime":866.47,"endTime":868.33,"body":"bikes and everything else,"},{"speaker":"Mark Hanchett","startTime":868.33,"endTime":870.13,"body":"right, and you want to go out"},{"speaker":"Mark Hanchett","startTime":868.33,"endTime":870.13,"body":"there and play for a weekend."},{"speaker":"Mark Hanchett","startTime":871.33,"endTime":873.85,"body":"That's the market segment that"},{"speaker":"Mark Hanchett","startTime":871.33,"endTime":873.85,"body":"we were really focused on."},{"speaker":"Aaron Moncur","startTime":874.81,"endTime":876.82,"body":"How did you come"},{"speaker":"Aaron Moncur","startTime":874.81,"endTime":876.82,"body":"up with the idea for this"},{"speaker":"Aaron Moncur","startTime":876.82,"endTime":879.22,"body":"company? I mean, is it something"},{"speaker":"Aaron Moncur","startTime":876.82,"endTime":879.22,"body":"that you've been thinking about"},{"speaker":"Aaron Moncur","startTime":879.22,"endTime":882.13,"body":"for just years and years and"},{"speaker":"Aaron Moncur","startTime":879.22,"endTime":882.13,"body":"years? Or was it like a"},{"speaker":"Aaron Moncur","startTime":882.13,"endTime":883.09,"body":"lightbulb moment?"},{"speaker":"Mark Hanchett","startTime":884.26,"endTime":888.07,"body":"No, it's I don't"},{"speaker":"Mark Hanchett","startTime":884.26,"endTime":888.07,"body":"think anything's like a light"},{"speaker":"Mark Hanchett","startTime":888.07,"endTime":891.04,"body":"bulb moment. Everything is"},{"speaker":"Mark Hanchett","startTime":888.07,"endTime":891.04,"body":"progressive, right? If you're,"},{"speaker":"Mark Hanchett","startTime":891.31,"endTime":894.64,"body":"as an engineer, you're trying to"},{"speaker":"Mark Hanchett","startTime":891.31,"endTime":894.64,"body":"solve a problem. And you've"},{"speaker":"Mark Hanchett","startTime":894.64,"endTime":898.06,"body":"identify a solution and as you"},{"speaker":"Mark Hanchett","startTime":894.64,"endTime":898.06,"body":"identify solution, you realize,"},{"speaker":"Mark Hanchett","startTime":898.09,"endTime":901.03,"body":"okay, well there's this and this"},{"speaker":"Mark Hanchett","startTime":898.09,"endTime":901.03,"body":"and that So and that's in this"},{"speaker":"Mark Hanchett","startTime":901.06,"endTime":904.12,"body":"problem set. And then as you"},{"speaker":"Mark Hanchett","startTime":901.06,"endTime":904.12,"body":"sort of think through that"},{"speaker":"Mark Hanchett","startTime":904.12,"endTime":907.6,"body":"particular problem set, you"},{"speaker":"Mark Hanchett","startTime":904.12,"endTime":907.6,"body":"identified, kind of like, okay,"},{"speaker":"Mark Hanchett","startTime":907.6,"endTime":911.41,"body":"well, here's the larger sort of"},{"speaker":"Mark Hanchett","startTime":907.6,"endTime":911.41,"body":"problem that exists here. And"},{"speaker":"Mark Hanchett","startTime":911.41,"endTime":914.29,"body":"therefore the opportunity. So I"},{"speaker":"Mark Hanchett","startTime":911.41,"endTime":914.29,"body":"thought about this for a very"},{"speaker":"Mark Hanchett","startTime":914.29,"endTime":919.72,"body":"long time. 2013 was like, kind"},{"speaker":"Mark Hanchett","startTime":914.29,"endTime":919.72,"body":"of this Eureka year for me where"},{"speaker":"Mark Hanchett","startTime":919.72,"endTime":922.15,"body":"I was like, You know what, like,"},{"speaker":"Mark Hanchett","startTime":919.72,"endTime":922.15,"body":"I'm gonna do this thing. And"},{"speaker":"Mark Hanchett","startTime":922.15,"endTime":925.63,"body":"that's when I really started"},{"speaker":"Mark Hanchett","startTime":922.15,"endTime":925.63,"body":"working on it. 2016 is when we"},{"speaker":"Mark Hanchett","startTime":925.63,"endTime":928.87,"body":"incorporated but from 2016 on,"},{"speaker":"Mark Hanchett","startTime":925.63,"endTime":928.87,"body":"it has always been, we've never"},{"speaker":"Mark Hanchett","startTime":928.87,"endTime":931.54,"body":"changed our business model. It"},{"speaker":"Mark Hanchett","startTime":928.87,"endTime":931.54,"body":"has always been focused on the"},{"speaker":"Mark Hanchett","startTime":931.54,"endTime":935.89,"body":"energy side, battery side energy"},{"speaker":"Mark Hanchett","startTime":931.54,"endTime":935.89,"body":"storage, production, platform"},{"speaker":"Mark Hanchett","startTime":935.89,"endTime":938.38,"body":"technology solutions for"},{"speaker":"Mark Hanchett","startTime":935.89,"endTime":938.38,"body":"upfitters, and those that want"},{"speaker":"Mark Hanchett","startTime":938.38,"endTime":942.01,"body":"to electrify their particular"},{"speaker":"Mark Hanchett","startTime":938.38,"endTime":942.01,"body":"niche solution to work within"},{"speaker":"Mark Hanchett","startTime":942.01,"endTime":946.87,"body":"that ecosystem. And then the"},{"speaker":"Mark Hanchett","startTime":942.01,"endTime":946.87,"body":"truck, the truck is the flagship"},{"speaker":"Mark Hanchett","startTime":946.87,"endTime":950.95,"body":"product, it's a staple product."},{"speaker":"Mark Hanchett","startTime":946.87,"endTime":950.95,"body":"It's a common product in all of"},{"speaker":"Mark Hanchett","startTime":950.95,"endTime":956.59,"body":"those industries. So it's"},{"speaker":"Mark Hanchett","startTime":950.95,"endTime":956.59,"body":"foundational. But the business"},{"speaker":"Mark Hanchett","startTime":956.59,"endTime":958.75,"body":"is really built around. Those"},{"speaker":"Mark Hanchett","startTime":956.59,"endTime":958.75,"body":"are the products that we talked"},{"speaker":"Mark Hanchett","startTime":958.75,"endTime":961.84,"body":"about, but it's built around how"},{"speaker":"Mark Hanchett","startTime":958.75,"endTime":961.84,"body":"all those things interact. So we"},{"speaker":"Mark Hanchett","startTime":961.84,"endTime":964.36,"body":"don't we want to be a solutions"},{"speaker":"Mark Hanchett","startTime":961.84,"endTime":964.36,"body":"provider, we go into a"},{"speaker":"Mark Hanchett","startTime":964.66,"endTime":968.35,"body":"construction company, I don't"},{"speaker":"Mark Hanchett","startTime":964.66,"endTime":968.35,"body":"want to just give you a truck. I"},{"speaker":"Mark Hanchett","startTime":968.35,"endTime":971.26,"body":"want to give you every piece of"},{"speaker":"Mark Hanchett","startTime":968.35,"endTime":971.26,"body":"the truck, the infrastructure"},{"speaker":"Mark Hanchett","startTime":971.26,"endTime":973.93,"body":"and everything to make that"},{"speaker":"Mark Hanchett","startTime":971.26,"endTime":973.93,"body":"business operate. And then we've"},{"speaker":"Mark Hanchett","startTime":973.93,"endTime":975.58,"body":"got long term visions beyond"},{"speaker":"Mark Hanchett","startTime":973.93,"endTime":975.58,"body":"that."},{"speaker":"Aaron Moncur","startTime":976.12,"endTime":980.32,"body":"Yeah. Okay, that"},{"speaker":"Aaron Moncur","startTime":976.12,"endTime":980.32,"body":"makes sense. I'm curious about"},{"speaker":"Aaron Moncur","startTime":980.83,"endTime":984.46,"body":"how an automotive company like"},{"speaker":"Aaron Moncur","startTime":980.83,"endTime":984.46,"body":"this gets funded. I mean, it's"},{"speaker":"Aaron Moncur","startTime":984.46,"endTime":989.41,"body":"got to be hundreds of millions,"},{"speaker":"Aaron Moncur","startTime":984.46,"endTime":989.41,"body":"if not billions to start a new"},{"speaker":"Aaron Moncur","startTime":989.44,"endTime":992.41,"body":"automotive company, even though"},{"speaker":"Aaron Moncur","startTime":989.44,"endTime":992.41,"body":"I get that you're not strictly"},{"speaker":"Aaron Moncur","startTime":992.41,"endTime":994.9,"body":"automotive, right? You have"},{"speaker":"Aaron Moncur","startTime":992.41,"endTime":994.9,"body":"these other kind of core"},{"speaker":"Aaron Moncur","startTime":994.9,"endTime":998.8,"body":"platforms and automotive is"},{"speaker":"Aaron Moncur","startTime":994.9,"endTime":998.8,"body":"layered on, how does that"},{"speaker":"Aaron Moncur","startTime":998.8,"endTime":1000.51,"body":"happen? What's the process like?"},{"speaker":"Mark Hanchett","startTime":1002.28,"endTime":1007.74,"body":"So I would say"},{"speaker":"Mark Hanchett","startTime":1002.28,"endTime":1007.74,"body":"99.9% of the time, there's maybe"},{"speaker":"Mark Hanchett","startTime":1007.74,"endTime":1011.76,"body":"two or three of us that are not"},{"speaker":"Mark Hanchett","startTime":1007.74,"endTime":1011.76,"body":"funded this way. It comes from"},{"speaker":"Mark Hanchett","startTime":1011.79,"endTime":1017.64,"body":"individual wealth, or family"},{"speaker":"Mark Hanchett","startTime":1011.79,"endTime":1017.64,"body":"wealth, is what starts most of"},{"speaker":"Mark Hanchett","startTime":1017.64,"endTime":1022.05,"body":"these companies, in fact. So"},{"speaker":"Mark Hanchett","startTime":1017.64,"endTime":1022.05,"body":"it's an individual that had"},{"speaker":"Mark Hanchett","startTime":1022.05,"endTime":1024.45,"body":"prior company, right, and"},{"speaker":"Mark Hanchett","startTime":1022.05,"endTime":1024.45,"body":"therefore they sold that and"},{"speaker":"Mark Hanchett","startTime":1024.45,"endTime":1026.19,"body":"they're, they're wealthy"},{"speaker":"Mark Hanchett","startTime":1024.45,"endTime":1026.19,"body":"individual, and they want to"},{"speaker":"Mark Hanchett","startTime":1026.19,"endTime":1031.56,"body":"start an automotive company."},{"speaker":"Mark Hanchett","startTime":1026.19,"endTime":1031.56,"body":"It's one where mom and dad, I"},{"speaker":"Mark Hanchett","startTime":1031.56,"endTime":1034.89,"body":"think, like mom's a senator,"},{"speaker":"Mark Hanchett","startTime":1031.56,"endTime":1034.89,"body":"right. Dad's got a engineering"},{"speaker":"Mark Hanchett","startTime":1034.89,"endTime":1037.92,"body":"business, they put all their"},{"speaker":"Mark Hanchett","startTime":1034.89,"endTime":1037.92,"body":"sort of funds into it and fund"},{"speaker":"Mark Hanchett","startTime":1037.92,"endTime":1042.0,"body":"that. It's typically how it's"},{"speaker":"Mark Hanchett","startTime":1037.92,"endTime":1042.0,"body":"funded. There's those two ways,"},{"speaker":"Mark Hanchett","startTime":1042.45,"endTime":1044.55,"body":"but it's not necessarily the way"},{"speaker":"Mark Hanchett","startTime":1042.45,"endTime":1044.55,"body":"you have to do it. Because the"},{"speaker":"Mark Hanchett","startTime":1044.55,"endTime":1048.36,"body":"challenge is the in the vehicle"},{"speaker":"Mark Hanchett","startTime":1044.55,"endTime":1048.36,"body":"side or the the battery side,"},{"speaker":"Mark Hanchett","startTime":1048.36,"endTime":1054.06,"body":"it's about $2 billion to your"},{"speaker":"Mark Hanchett","startTime":1048.36,"endTime":1054.06,"body":"first dollar of revenue. Wow. So"},{"speaker":"Aaron Moncur","startTime":1054.09,"endTime":1057.06,"body":"yeah, this is not"},{"speaker":"Aaron Moncur","startTime":1054.09,"endTime":1057.06,"body":"like an app startup, right?"},{"speaker":"Aaron Moncur","startTime":1057.06,"endTime":1060.21,"body":"Where you raise a couple million"},{"speaker":"Aaron Moncur","startTime":1057.06,"endTime":1060.21,"body":"dollars in you're"},{"speaker":"Mark Hanchett","startTime":1060.51,"endTime":1063.93,"body":"not a weekend."},{"speaker":"Mark Hanchett","startTime":1060.51,"endTime":1063.93,"body":"Yeah, where you can raise like a"},{"speaker":"Mark Hanchett","startTime":1063.93,"endTime":1066.21,"body":"million bucks. Right? And that"},{"speaker":"Mark Hanchett","startTime":1063.93,"endTime":1066.21,"body":"gets you to your next milestone"},{"speaker":"Mark Hanchett","startTime":1066.21,"endTime":1068.88,"body":"and keep going from there."},{"speaker":"Mark Hanchett","startTime":1066.21,"endTime":1068.88,"body":"Although I guess I can call"},{"speaker":"Mark Hanchett","startTime":1068.88,"endTime":1072.57,"body":"bullshit on that. Sorry to"},{"speaker":"Mark Hanchett","startTime":1068.88,"endTime":1072.57,"body":"swear, but because that's what I"},{"speaker":"Mark Hanchett","startTime":1072.57,"endTime":1075.93,"body":"did. So I'm a much more humble"},{"speaker":"Mark Hanchett","startTime":1072.57,"endTime":1075.93,"body":"background, humble beginnings"},{"speaker":"Mark Hanchett","startTime":1075.93,"endTime":1078.24,"body":"here. But I think that's"},{"speaker":"Mark Hanchett","startTime":1075.93,"endTime":1078.24,"body":"actually powerful. Because what"},{"speaker":"Mark Hanchett","startTime":1078.24,"endTime":1083.46,"body":"we did was, I leveraged the"},{"speaker":"Mark Hanchett","startTime":1078.24,"endTime":1083.46,"body":"customer base and the consumer"},{"speaker":"Mark Hanchett","startTime":1083.46,"endTime":1086.58,"body":"or the buyer, and went out there"},{"speaker":"Mark Hanchett","startTime":1083.46,"endTime":1086.58,"body":"and said, Listen, if I'm doing"},{"speaker":"Mark Hanchett","startTime":1086.58,"endTime":1091.65,"body":"the things, if this is right,"},{"speaker":"Mark Hanchett","startTime":1086.58,"endTime":1091.65,"body":"then would they get behind this?"},{"speaker":"Mark Hanchett","startTime":1092.28,"endTime":1096.69,"body":"So we actually raised I think"},{"speaker":"Mark Hanchett","startTime":1092.28,"endTime":1096.69,"body":"we're up to about $35 million so"},{"speaker":"Mark Hanchett","startTime":1096.69,"endTime":1101.07,"body":"far. And we raised $35 million,"},{"speaker":"Mark Hanchett","startTime":1096.69,"endTime":1101.07,"body":"from roughly about 20,000."},{"speaker":"Mark Hanchett","startTime":1101.07,"endTime":1104.43,"body":"Investors, their investors,"},{"speaker":"Mark Hanchett","startTime":1101.07,"endTime":1104.43,"body":"they're not, this isn't"},{"speaker":"Mark Hanchett","startTime":1104.43,"endTime":1107.88,"body":"Kickstarter pre orders, they own"},{"speaker":"Mark Hanchett","startTime":1104.43,"endTime":1107.88,"body":"common stock about let's motor"},{"speaker":"Mark Hanchett","startTime":1107.88,"endTime":1113.07,"body":"vehicles. We did a million that"},{"speaker":"Mark Hanchett","startTime":1107.88,"endTime":1113.07,"body":"a million, then 14, then five,"},{"speaker":"Mark Hanchett","startTime":1113.07,"endTime":1118.62,"body":"then I think we're up to like"},{"speaker":"Mark Hanchett","startTime":1113.07,"endTime":1118.62,"body":"15. Now. So it's been this like,"},{"speaker":"Mark Hanchett","startTime":1118.65,"endTime":1123.27,"body":"crazy journey, as we go through"},{"speaker":"Mark Hanchett","startTime":1118.65,"endTime":1123.27,"body":"this thing. Now, we're moving on"},{"speaker":"Mark Hanchett","startTime":1123.27,"endTime":1126.75,"body":"to the next phase. But what's"},{"speaker":"Mark Hanchett","startTime":1123.27,"endTime":1126.75,"body":"interesting is we've raised $35"},{"speaker":"Mark Hanchett","startTime":1126.75,"endTime":1131.28,"body":"million. And we've done more"},{"speaker":"Mark Hanchett","startTime":1126.75,"endTime":1131.28,"body":"with 35 million than most do"},{"speaker":"Mark Hanchett","startTime":1131.28,"endTime":1132.15,"body":"with 300."},{"speaker":"Aaron Moncur","startTime":1177.04,"endTime":1179.3200000000002,"body":"Interesting. So"},{"speaker":"Aaron Moncur","startTime":1177.04,"endTime":1179.3200000000002,"body":"talk a little bit about that."},{"speaker":"Aaron Moncur","startTime":1179.3200000000002,"endTime":1182.74,"body":"How is your team able to be so"},{"speaker":"Aaron Moncur","startTime":1179.3200000000002,"endTime":1182.74,"body":"efficient with the funds that"},{"speaker":"Aaron Moncur","startTime":1182.74,"endTime":1186.79,"body":"you have? What are you doing"},{"speaker":"Aaron Moncur","startTime":1182.74,"endTime":1186.79,"body":"that other companies are not? Or"},{"speaker":"Aaron Moncur","startTime":1186.79,"endTime":1188.8300000000002,"body":"vice versa? What are you not"},{"speaker":"Aaron Moncur","startTime":1186.79,"endTime":1188.8300000000002,"body":"doing that other companies"},{"speaker":"Aaron Moncur","startTime":1188.8300000000002,"endTime":1189.64,"body":"aren't? Shouldn't be?"},{"speaker":"Mark Hanchett","startTime":1190.21,"endTime":1194.53,"body":"Well, I won't say"},{"speaker":"Mark Hanchett","startTime":1190.21,"endTime":1194.53,"body":"that we don't get distracted,"},{"speaker":"Mark Hanchett","startTime":1194.53,"endTime":1199.18,"body":"everybody does. But I think"},{"speaker":"Mark Hanchett","startTime":1194.53,"endTime":1199.18,"body":"we're very, very good at"},{"speaker":"Mark Hanchett","startTime":1199.18,"endTime":1202.5700000000002,"body":"focusing on the things that"},{"speaker":"Mark Hanchett","startTime":1199.18,"endTime":1202.5700000000002,"body":"matter and not focusing on the"},{"speaker":"Mark Hanchett","startTime":1202.5700000000002,"endTime":1207.49,"body":"things that don't matter right"},{"speaker":"Mark Hanchett","startTime":1202.5700000000002,"endTime":1207.49,"body":"now. What I was gonna say is"},{"speaker":"Mark Hanchett","startTime":1207.49,"endTime":1211.3300000000002,"body":"like you, you spend money, time"},{"speaker":"Mark Hanchett","startTime":1207.49,"endTime":1211.3300000000002,"body":"and energy on the things that"},{"speaker":"Mark Hanchett","startTime":1211.3300000000002,"endTime":1214.3,"body":"truly matter at that point, and"},{"speaker":"Mark Hanchett","startTime":1211.3300000000002,"endTime":1214.3,"body":"you don't know if tomorrow is"},{"speaker":"Mark Hanchett","startTime":1214.3,"endTime":1217.78,"body":"going to come. So you bet on"},{"speaker":"Mark Hanchett","startTime":1214.3,"endTime":1217.78,"body":"tomorrow and you build as though"},{"speaker":"Mark Hanchett","startTime":1217.78,"endTime":1220.1200000000001,"body":"tomorrow is going to come but"},{"speaker":"Mark Hanchett","startTime":1217.78,"endTime":1220.1200000000001,"body":"you understand that the"},{"speaker":"Mark Hanchett","startTime":1220.1200000000001,"endTime":1225.28,"body":"decisions you make today, you'll"},{"speaker":"Mark Hanchett","startTime":1220.1200000000001,"endTime":1225.28,"body":"look back on and say why? But it"},{"speaker":"Mark Hanchett","startTime":1225.31,"endTime":1228.0700000000002,"body":"you know, it makes sense at that"},{"speaker":"Mark Hanchett","startTime":1225.31,"endTime":1228.0700000000002,"body":"moment in time. So focus on that"},{"speaker":"Mark Hanchett","startTime":1228.0700000000002,"endTime":1231.25,"body":"moment, and focus on how that"},{"speaker":"Mark Hanchett","startTime":1228.0700000000002,"endTime":1231.25,"body":"moment gets you to the next day."},{"speaker":"Mark Hanchett","startTime":1231.79,"endTime":1234.55,"body":"And I think that's what makes us"},{"speaker":"Mark Hanchett","startTime":1231.79,"endTime":1234.55,"body":"different. Others they get a"},{"speaker":"Mark Hanchett","startTime":1234.55,"endTime":1238.5700000000002,"body":"huge check. And then they spend"},{"speaker":"Mark Hanchett","startTime":1234.55,"endTime":1238.5700000000002,"body":"all this money, but they're not"},{"speaker":"Mark Hanchett","startTime":1238.5700000000002,"endTime":1241.27,"body":"really focused on today and how"},{"speaker":"Mark Hanchett","startTime":1238.5700000000002,"endTime":1241.27,"body":"that gets to tomorrow. They're"},{"speaker":"Mark Hanchett","startTime":1241.27,"endTime":1244.8400000000001,"body":"more focused on like, how do I"},{"speaker":"Mark Hanchett","startTime":1241.27,"endTime":1244.8400000000001,"body":"make this business look cool, or"},{"speaker":"Mark Hanchett","startTime":1244.9,"endTime":1247.54,"body":"you know, whatever it is,"},{"speaker":"Mark Hanchett","startTime":1244.9,"endTime":1247.54,"body":"there's things that don't matter"},{"speaker":"Mark Hanchett","startTime":1247.8700000000001,"endTime":1250.96,"body":"at the moment that are not going"},{"speaker":"Mark Hanchett","startTime":1247.8700000000001,"endTime":1250.96,"body":"to get you to tomorrow."},{"speaker":"Aaron Moncur","startTime":1251.53,"endTime":1254.47,"body":"Yeah. Do you have"},{"speaker":"Aaron Moncur","startTime":1251.53,"endTime":1254.47,"body":"any tricks? Because in the"},{"speaker":"Aaron Moncur","startTime":1254.47,"endTime":1258.43,"body":"moment, it might be tough to"},{"speaker":"Aaron Moncur","startTime":1254.47,"endTime":1258.43,"body":"realize this does or does not"},{"speaker":"Aaron Moncur","startTime":1258.43,"endTime":1262.18,"body":"matter long term, do you have"},{"speaker":"Aaron Moncur","startTime":1258.43,"endTime":1262.18,"body":"any tricks to any rules of thumb"},{"speaker":"Aaron Moncur","startTime":1262.18,"endTime":1265.3,"body":"to help you determine which"},{"speaker":"Aaron Moncur","startTime":1262.18,"endTime":1265.3,"body":"things really do or don't"},{"speaker":"Aaron Moncur","startTime":1265.3,"endTime":1265.78,"body":"matter."},{"speaker":"Mark Hanchett","startTime":1266.14,"endTime":1269.56,"body":"So always focus"},{"speaker":"Mark Hanchett","startTime":1266.14,"endTime":1269.56,"body":"on the things that are core to"},{"speaker":"Mark Hanchett","startTime":1269.56,"endTime":1271.99,"body":"what you're trying to deliver."},{"speaker":"Mark Hanchett","startTime":1269.56,"endTime":1271.99,"body":"So if you're in engineering,"},{"speaker":"Mark Hanchett","startTime":1271.99,"endTime":1275.5900000000001,"body":"you're developing a product."},{"speaker":"Mark Hanchett","startTime":1271.99,"endTime":1275.5900000000001,"body":"There's always 100 things that"},{"speaker":"Mark Hanchett","startTime":1275.5900000000001,"endTime":1277.93,"body":"you can test, there's 100,"},{"speaker":"Mark Hanchett","startTime":1275.5900000000001,"endTime":1277.93,"body":"things that you could think of"},{"speaker":"Mark Hanchett","startTime":1277.93,"endTime":1281.3200000000002,"body":"to make your product better."},{"speaker":"Mark Hanchett","startTime":1277.93,"endTime":1281.3200000000002,"body":"Those things might come in the"},{"speaker":"Mark Hanchett","startTime":1281.3200000000002,"endTime":1284.23,"body":"next generation, the next"},{"speaker":"Mark Hanchett","startTime":1281.3200000000002,"endTime":1284.23,"body":"iteration, but focus on the core"},{"speaker":"Mark Hanchett","startTime":1284.23,"endTime":1287.68,"body":"things that are functional for"},{"speaker":"Mark Hanchett","startTime":1284.23,"endTime":1287.68,"body":"that application. Those are the"},{"speaker":"Mark Hanchett","startTime":1287.68,"endTime":1291.31,"body":"things that matter. And work on"},{"speaker":"Mark Hanchett","startTime":1287.68,"endTime":1291.31,"body":"those,"},{"speaker":"Aaron Moncur","startTime":1291.64,"endTime":1294.49,"body":"what I'm hearing"},{"speaker":"Aaron Moncur","startTime":1291.64,"endTime":1294.49,"body":"you say if I were to rephrase"},{"speaker":"Aaron Moncur","startTime":1294.49,"endTime":1300.43,"body":"it, is that have a clear, strong"},{"speaker":"Aaron Moncur","startTime":1294.49,"endTime":1300.43,"body":"vision or purpose? And when you"},{"speaker":"Aaron Moncur","startTime":1300.43,"endTime":1303.19,"body":"need to make decisions,"},{"speaker":"Aaron Moncur","startTime":1300.43,"endTime":1303.19,"body":"especially big ones, look back"},{"speaker":"Aaron Moncur","startTime":1303.19,"endTime":1307.3300000000002,"body":"to the vision and purpose and"},{"speaker":"Aaron Moncur","startTime":1303.19,"endTime":1307.3300000000002,"body":"ask yourself, Does this decision"},{"speaker":"Aaron Moncur","startTime":1307.3600000000001,"endTime":1312.49,"body":"or how does this decision,"},{"speaker":"Aaron Moncur","startTime":1307.3600000000001,"endTime":1312.49,"body":"support the vision or the"},{"speaker":"Aaron Moncur","startTime":1312.49,"endTime":1314.71,"body":"purpose that we have as a"},{"speaker":"Aaron Moncur","startTime":1312.49,"endTime":1314.71,"body":"company? And if it does, great,"},{"speaker":"Aaron Moncur","startTime":1314.71,"endTime":1316.9,"body":"that's what you do. If it"},{"speaker":"Aaron Moncur","startTime":1314.71,"endTime":1316.9,"body":"doesn't discard it, move on to"},{"speaker":"Aaron Moncur","startTime":1316.9,"endTime":1319.3,"body":"the next thing? Is that more or"},{"speaker":"Aaron Moncur","startTime":1316.9,"endTime":1319.3,"body":"less what you're saying?"},{"speaker":"Mark Hanchett","startTime":1319.78,"endTime":1322.78,"body":"Yeah, and I would"},{"speaker":"Mark Hanchett","startTime":1319.78,"endTime":1322.78,"body":"say, you're gonna make 10"},{"speaker":"Mark Hanchett","startTime":1322.81,"endTime":1328.27,"body":"million mistakes along the way."},{"speaker":"Mark Hanchett","startTime":1322.81,"endTime":1328.27,"body":"Don't dwell on a mistake, just"},{"speaker":"Mark Hanchett","startTime":1328.39,"endTime":1332.3500000000001,"body":"like okay, mistake was made."},{"speaker":"Mark Hanchett","startTime":1328.39,"endTime":1332.3500000000001,"body":"This is what we learned next."},{"speaker":"Aaron Moncur","startTime":1332.8600000000001,"endTime":1335.38,"body":"Yeah. All right."},{"speaker":"Aaron Moncur","startTime":1332.8600000000001,"endTime":1335.38,"body":"Well, I'm gonna take a short"},{"speaker":"Aaron Moncur","startTime":1335.38,"endTime":1339.4,"body":"pause and share with the"},{"speaker":"Aaron Moncur","startTime":1335.38,"endTime":1339.4,"body":"listeners that Team pipeline.us"},{"speaker":"Aaron Moncur","startTime":1339.64,"endTime":1342.52,"body":"is where you can learn more"},{"speaker":"Aaron Moncur","startTime":1339.64,"endTime":1342.52,"body":"about how we help medical device"},{"speaker":"Aaron Moncur","startTime":1342.52,"endTime":1346.51,"body":"and other product engineering or"},{"speaker":"Aaron Moncur","startTime":1342.52,"endTime":1346.51,"body":"manufacturing teams, develop"},{"speaker":"Aaron Moncur","startTime":1346.51,"endTime":1350.6200000000001,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":1346.51,"endTime":1350.6200000000001,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":1350.8,"endTime":1353.71,"body":"to characterize, inspect,"},{"speaker":"Aaron Moncur","startTime":1350.8,"endTime":1353.71,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":1353.71,"endTime":1357.8500000000001,"body":"perform verification, test"},{"speaker":"Aaron Moncur","startTime":1353.71,"endTime":1357.8500000000001,"body":"testing on your devices. And"},{"speaker":"Aaron Moncur","startTime":1357.8500000000001,"endTime":1360.94,"body":"today, we're speaking with Mark"},{"speaker":"Aaron Moncur","startTime":1357.8500000000001,"endTime":1360.94,"body":"Hanchett, from Atlas motor"},{"speaker":"Aaron Moncur","startTime":1360.94,"endTime":1364.63,"body":"vehicles. So let's see Mark,"},{"speaker":"Aaron Moncur","startTime":1360.94,"endTime":1364.63,"body":"what we talked a little bit"},{"speaker":"Aaron Moncur","startTime":1364.63,"endTime":1368.98,"body":"about the X t pickup, what what"},{"speaker":"Aaron Moncur","startTime":1364.63,"endTime":1368.98,"body":"are some of the the features or"},{"speaker":"Aaron Moncur","startTime":1369.16,"endTime":1373.8700000000001,"body":"technologies that differentiate"},{"speaker":"Aaron Moncur","startTime":1369.16,"endTime":1373.8700000000001,"body":"that vehicle from other vehicles"},{"speaker":"Aaron Moncur","startTime":1373.8700000000001,"endTime":1377.3200000000002,"body":"out there, especially as as more"},{"speaker":"Aaron Moncur","startTime":1373.8700000000001,"endTime":1377.3200000000002,"body":"and more electric trucks are"},{"speaker":"Aaron Moncur","startTime":1377.3200000000002,"endTime":1378.55,"body":"being introduced to the market?"},{"speaker":"Mark Hanchett","startTime":1379.72,"endTime":1383.23,"body":"So we always"},{"speaker":"Mark Hanchett","startTime":1379.72,"endTime":1383.23,"body":"start with the core thing. If"},{"speaker":"Mark Hanchett","startTime":1383.23,"endTime":1386.68,"body":"you're gonna make a big leap"},{"speaker":"Mark Hanchett","startTime":1383.23,"endTime":1386.68,"body":"forward, the battery is"},{"speaker":"Mark Hanchett","startTime":1386.68,"endTime":1391.8700000000001,"body":"foundational. That is the thing"},{"speaker":"Mark Hanchett","startTime":1386.68,"endTime":1391.8700000000001,"body":"that is going to require"},{"speaker":"Mark Hanchett","startTime":1391.8700000000001,"endTime":1396.31,"body":"compromise. And that is what's"},{"speaker":"Mark Hanchett","startTime":1391.8700000000001,"endTime":1396.31,"body":"different with us. So we're an"},{"speaker":"Mark Hanchett","startTime":1396.31,"endTime":1399.73,"body":"energy company, we build our own"},{"speaker":"Mark Hanchett","startTime":1396.31,"endTime":1399.73,"body":"battery cells and packs, and"},{"speaker":"Mark Hanchett","startTime":1399.73,"endTime":1401.0800000000002,"body":"that's going into the tea"},{"speaker":"Aaron Moncur","startTime":1402.0700000000002,"endTime":1405.31,"body":"buying found that"},{"speaker":"Aaron Moncur","startTime":1402.0700000000002,"endTime":1405.31,"body":"Panasonic or something? No, no."},{"speaker":"Mark Hanchett","startTime":1405.3400000000001,"endTime":1407.8300000000002,"body":"And we've"},{"speaker":"Mark Hanchett","startTime":1405.3400000000001,"endTime":1407.8300000000002,"body":"developed our own technology,"},{"speaker":"Mark Hanchett","startTime":1407.8300000000002,"endTime":1410.5900000000001,"body":"it's patented or patent pending,"},{"speaker":"Mark Hanchett","startTime":1407.8300000000002,"endTime":1410.5900000000001,"body":"depending on which piece of it"},{"speaker":"Mark Hanchett","startTime":1410.74,"endTime":1413.74,"body":"you're talking about. That"},{"speaker":"Mark Hanchett","startTime":1410.74,"endTime":1413.74,"body":"allows you to charge a vehicle"},{"speaker":"Mark Hanchett","startTime":1413.74,"endTime":1418.3600000000001,"body":"in 15 minutes, but also because"},{"speaker":"Mark Hanchett","startTime":1413.74,"endTime":1418.3600000000001,"body":"of that, it allows you to get"},{"speaker":"Mark Hanchett","startTime":1418.3600000000001,"endTime":1422.71,"body":"consistent output from 100% to"},{"speaker":"Mark Hanchett","startTime":1418.3600000000001,"endTime":1422.71,"body":"0% of the battery. And that's"},{"speaker":"Mark Hanchett","startTime":1422.71,"endTime":1426.1000000000001,"body":"important, because when you're"},{"speaker":"Mark Hanchett","startTime":1422.71,"endTime":1426.1000000000001,"body":"towing hauling, and it's heavy"},{"speaker":"Mark Hanchett","startTime":1426.1000000000001,"endTime":1430.42,"body":"loads, you want consistency"},{"speaker":"Mark Hanchett","startTime":1426.1000000000001,"endTime":1430.42,"body":"throughout that range."},{"speaker":"Aaron Moncur","startTime":1430.63,"endTime":1433.63,"body":"That is amazing."},{"speaker":"Aaron Moncur","startTime":1430.63,"endTime":1433.63,"body":"15 minutes. Now, let me clarify"},{"speaker":"Aaron Moncur","startTime":1433.66,"endTime":1437.29,"body":"is, is this a technology that"},{"speaker":"Aaron Moncur","startTime":1433.66,"endTime":1437.29,"body":"already exists? Or is that"},{"speaker":"Aaron Moncur","startTime":1437.29,"endTime":1439.78,"body":"that's kind of the goal, you"},{"speaker":"Aaron Moncur","startTime":1437.29,"endTime":1439.78,"body":"want to get to a point where you"},{"speaker":"Aaron Moncur","startTime":1439.78,"endTime":1441.94,"body":"can charge it in 15 minutes."},{"speaker":"Mark Hanchett","startTime":1442.21,"endTime":1444.6100000000001,"body":"So we've already"},{"speaker":"Mark Hanchett","startTime":1442.21,"endTime":1444.6100000000001,"body":"demonstrated the technology it"},{"speaker":"Mark Hanchett","startTime":1444.6100000000001,"endTime":1450.01,"body":"exists. We've, the when I"},{"speaker":"Mark Hanchett","startTime":1444.6100000000001,"endTime":1450.01,"body":"started the company 2018, I"},{"speaker":"Mark Hanchett","startTime":1450.01,"endTime":1454.3600000000001,"body":"think roughly 2018, August,"},{"speaker":"Mark Hanchett","startTime":1450.01,"endTime":1454.3600000000001,"body":"something like that September,"},{"speaker":"Mark Hanchett","startTime":1454.75,"endTime":1460.48,"body":"we we charged the battery pack"},{"speaker":"Mark Hanchett","startTime":1454.75,"endTime":1460.48,"body":"in 12 minutes, 47 seconds. And"},{"speaker":"Mark Hanchett","startTime":1460.48,"endTime":1463.27,"body":"we've been continuing to develop"},{"speaker":"Mark Hanchett","startTime":1460.48,"endTime":1463.27,"body":"that technology since then we're"},{"speaker":"Mark Hanchett","startTime":1463.27,"endTime":1465.73,"body":"down to eight minutes. 50"},{"speaker":"Mark Hanchett","startTime":1463.27,"endTime":1465.73,"body":"seconds consistent."},{"speaker":"Aaron Moncur","startTime":1466.54,"endTime":1470.3500000000001,"body":"That's amazing."},{"speaker":"Aaron Moncur","startTime":1466.54,"endTime":1470.3500000000001,"body":"Yeah, I've been following the"},{"speaker":"Aaron Moncur","startTime":1470.5900000000001,"endTime":1474.49,"body":"electric pickup truck revolution"},{"speaker":"Aaron Moncur","startTime":1470.5900000000001,"endTime":1474.49,"body":"that's going on right, the"},{"speaker":"Aaron Moncur","startTime":1474.67,"endTime":1479.29,"body":"rivian and Hummer and the Ford"},{"speaker":"Aaron Moncur","startTime":1474.67,"endTime":1479.29,"body":"lightning that f150 lightning,"},{"speaker":"Aaron Moncur","startTime":1479.53,"endTime":1482.05,"body":"and that's one of the big"},{"speaker":"Aaron Moncur","startTime":1479.53,"endTime":1482.05,"body":"complaints still, I mean, all"},{"speaker":"Aaron Moncur","startTime":1482.05,"endTime":1484.48,"body":"electric vehicles, not just"},{"speaker":"Aaron Moncur","startTime":1482.05,"endTime":1484.48,"body":"trucks, but yeah, takes you"},{"speaker":"Aaron Moncur","startTime":1484.48,"endTime":1487.48,"body":"know, an hour to charge up even"},{"speaker":"Aaron Moncur","startTime":1484.48,"endTime":1487.48,"body":"at one of the fast charging"},{"speaker":"Aaron Moncur","startTime":1487.48,"endTime":1490.0,"body":"stations, let alone if you plug"},{"speaker":"Aaron Moncur","startTime":1487.48,"endTime":1490.0,"body":"in at home, and then it's like,"},{"speaker":"Aaron Moncur","startTime":1490.03,"endTime":1491.3200000000002,"body":"you know, 10 hours or something."},{"speaker":"Mark Hanchett","startTime":1491.8,"endTime":1494.5900000000001,"body":"Right. So this"},{"speaker":"Mark Hanchett","startTime":1491.8,"endTime":1494.5900000000001,"body":"goes back to what I was talking"},{"speaker":"Mark Hanchett","startTime":1494.5900000000001,"endTime":1496.9,"body":"about earlier, if you're going"},{"speaker":"Mark Hanchett","startTime":1494.5900000000001,"endTime":1496.9,"body":"to change the world, you you're"},{"speaker":"Mark Hanchett","startTime":1496.9,"endTime":1499.72,"body":"not going to convince people to"},{"speaker":"Mark Hanchett","startTime":1496.9,"endTime":1499.72,"body":"compromise, you'll get early"},{"speaker":"Mark Hanchett","startTime":1499.72,"endTime":1502.39,"body":"adopters that will accept it and"},{"speaker":"Mark Hanchett","startTime":1499.72,"endTime":1502.39,"body":"you'll get some that are like"},{"speaker":"Mark Hanchett","startTime":1502.39,"endTime":1505.15,"body":"okay, I don't really need this."},{"speaker":"Mark Hanchett","startTime":1502.39,"endTime":1505.15,"body":"But if you're really truly going"},{"speaker":"Mark Hanchett","startTime":1505.15,"endTime":1507.13,"body":"to change the world, you have to"},{"speaker":"Mark Hanchett","startTime":1505.15,"endTime":1507.13,"body":"do something that doesn't"},{"speaker":"Mark Hanchett","startTime":1507.13,"endTime":1510.46,"body":"require compromise. This is one"},{"speaker":"Mark Hanchett","startTime":1507.13,"endTime":1510.46,"body":"of those things. And in the"},{"speaker":"Mark Hanchett","startTime":1510.46,"endTime":1514.69,"body":"truck market. You're talking"},{"speaker":"Mark Hanchett","startTime":1510.46,"endTime":1514.69,"body":"about people that one like they"},{"speaker":"Mark Hanchett","startTime":1514.69,"endTime":1517.51,"body":"have needs and whether or not"},{"speaker":"Mark Hanchett","startTime":1514.69,"endTime":1517.51,"body":"you agree with their needs, it"},{"speaker":"Mark Hanchett","startTime":1517.51,"endTime":1521.8600000000001,"body":"doesn't matter. They have needs"},{"speaker":"Mark Hanchett","startTime":1517.51,"endTime":1521.8600000000001,"body":"and you have to be able to meet"},{"speaker":"Mark Hanchett","startTime":1521.8600000000001,"endTime":1523.99,"body":"those needs. And if you want to"},{"speaker":"Mark Hanchett","startTime":1521.8600000000001,"endTime":1523.99,"body":"convince them to make that"},{"speaker":"Mark Hanchett","startTime":1523.99,"endTime":1528.4,"body":"transition, you have to develop"},{"speaker":"Mark Hanchett","startTime":1523.99,"endTime":1528.4,"body":"the technology to do that. So"},{"speaker":"Mark Hanchett","startTime":1528.43,"endTime":1530.5,"body":"they want to tow they want to"},{"speaker":"Mark Hanchett","startTime":1528.43,"endTime":1530.5,"body":"haul and they don't want to"},{"speaker":"Mark Hanchett","startTime":1530.5,"endTime":1531.73,"body":"waste time sitting still."},{"speaker":"Aaron Moncur","startTime":1532.03,"endTime":1533.89,"body":"Yeah, amazing."},{"speaker":"Aaron Moncur","startTime":1532.03,"endTime":1533.89,"body":"Well, it's what a huge"},{"speaker":"Aaron Moncur","startTime":1533.89,"endTime":1541.3600000000001,"body":"milestone. All right. Who who is"},{"speaker":"Aaron Moncur","startTime":1533.89,"endTime":1541.3600000000001,"body":"the XD pickup for and when will"},{"speaker":"Aaron Moncur","startTime":1541.3600000000001,"endTime":1545.44,"body":"it be available to you? No. I"},{"speaker":"Aaron Moncur","startTime":1541.3600000000001,"endTime":1545.44,"body":"know you said it's mostly for"},{"speaker":"Aaron Moncur","startTime":1545.44,"endTime":1548.26,"body":"probably fleets, you know, the"},{"speaker":"Aaron Moncur","startTime":1545.44,"endTime":1548.26,"body":"workforce. But for even for"},{"speaker":"Aaron Moncur","startTime":1548.26,"endTime":1550.8400000000001,"body":"individuals who might want to"},{"speaker":"Aaron Moncur","startTime":1548.26,"endTime":1550.8400000000001,"body":"purchase one, when is when are"},{"speaker":"Aaron Moncur","startTime":1550.8400000000001,"endTime":1552.19,"body":"they going to be available? Do"},{"speaker":"Aaron Moncur","startTime":1550.8400000000001,"endTime":1552.19,"body":"you think?"},{"speaker":"Mark Hanchett","startTime":1552.91,"endTime":1555.6100000000001,"body":"So I don't give"},{"speaker":"Mark Hanchett","startTime":1552.91,"endTime":1555.6100000000001,"body":"forecast anymore, because it's"},{"speaker":"Mark Hanchett","startTime":1555.6100000000001,"endTime":1558.4,"body":"all dependent on funding and"},{"speaker":"Mark Hanchett","startTime":1555.6100000000001,"endTime":1558.4,"body":"everything else, what I will say"},{"speaker":"Mark Hanchett","startTime":1558.4,"endTime":1562.21,"body":"is, you can continue to watch"},{"speaker":"Mark Hanchett","startTime":1558.4,"endTime":1562.21,"body":"the progress on the truck on our"},{"speaker":"Mark Hanchett","startTime":1562.24,"endTime":1564.43,"body":"social media channels, YouTube"},{"speaker":"Mark Hanchett","startTime":1562.24,"endTime":1564.43,"body":"channels, and everything that's"},{"speaker":"Mark Hanchett","startTime":1564.43,"endTime":1567.19,"body":"there, we'll continue to develop"},{"speaker":"Mark Hanchett","startTime":1564.43,"endTime":1567.19,"body":"that. And you're gonna see that"},{"speaker":"Mark Hanchett","startTime":1567.19,"endTime":1570.04,"body":"over the next several years, as"},{"speaker":"Mark Hanchett","startTime":1567.19,"endTime":1570.04,"body":"we continue to move forward, I'm"},{"speaker":"Mark Hanchett","startTime":1570.04,"endTime":1573.67,"body":"not gonna give timeframes on"},{"speaker":"Mark Hanchett","startTime":1570.04,"endTime":1573.67,"body":"that, I'm sorry. Because I'll"},{"speaker":"Mark Hanchett","startTime":1573.67,"endTime":1576.3700000000001,"body":"get beat up for that later."},{"speaker":"Mark Hanchett","startTime":1573.67,"endTime":1576.3700000000001,"body":"Right. And you know, it's one of"},{"speaker":"Mark Hanchett","startTime":1576.3700000000001,"endTime":1580.96,"body":"those things. But as we get"},{"speaker":"Mark Hanchett","startTime":1576.3700000000001,"endTime":1580.96,"body":"closer to a release date, you'll"},{"speaker":"Mark Hanchett","startTime":1580.96,"endTime":1586.24,"body":"definitely start to be updated"},{"speaker":"Mark Hanchett","startTime":1580.96,"endTime":1586.24,"body":"on that, we have almost 50 plus"},{"speaker":"Mark Hanchett","startTime":1586.24,"endTime":1590.41,"body":"1000 reservations for the truck"},{"speaker":"Mark Hanchett","startTime":1586.24,"endTime":1590.41,"body":"today, plus another 20,000."},{"speaker":"Mark Hanchett","startTime":1590.8300000000002,"endTime":1595.0900000000001,"body":"Committed purchase orders for"},{"speaker":"Mark Hanchett","startTime":1590.8300000000002,"endTime":1595.0900000000001,"body":"it. So or committed contracts"},{"speaker":"Mark Hanchett","startTime":1595.0900000000001,"endTime":1597.25,"body":"for it, I'm sorry, I shouldn't"},{"speaker":"Mark Hanchett","startTime":1595.0900000000001,"endTime":1597.25,"body":"use the term purchase orders."},{"speaker":"Mark Hanchett","startTime":1597.8200000000002,"endTime":1600.91,"body":"These are contractual"},{"speaker":"Mark Hanchett","startTime":1597.8200000000002,"endTime":1600.91,"body":"commitments to buy 20,000 Plus"},{"speaker":"Mark Hanchett","startTime":1600.91,"endTime":1606.0700000000002,"body":"vehicles. So we've got a"},{"speaker":"Mark Hanchett","startTime":1600.91,"endTime":1606.0700000000002,"body":"tremendous amount of demand for"},{"speaker":"Mark Hanchett","startTime":1606.0700000000002,"endTime":1608.56,"body":"the vehicles. And we know"},{"speaker":"Mark Hanchett","startTime":1606.0700000000002,"endTime":1608.56,"body":"there's never truly been a"},{"speaker":"Mark Hanchett","startTime":1608.56,"endTime":1612.1000000000001,"body":"successful start, even from the"},{"speaker":"Mark Hanchett","startTime":1608.56,"endTime":1612.1000000000001,"body":"OEMs, where they just suddenly"},{"speaker":"Mark Hanchett","startTime":1612.1000000000001,"endTime":1616.27,"body":"ramp up to 10s of 1000s of"},{"speaker":"Mark Hanchett","startTime":1612.1000000000001,"endTime":1616.27,"body":"vehicles in the first year. So"},{"speaker":"Mark Hanchett","startTime":1616.3300000000002,"endTime":1619.06,"body":"it'll have to be some patients"},{"speaker":"Mark Hanchett","startTime":1616.3300000000002,"endTime":1619.06,"body":"with that, I will tell you that"},{"speaker":"Mark Hanchett","startTime":1619.06,"endTime":1622.96,"body":"our roadmap is we've got the 30"},{"speaker":"Mark Hanchett","startTime":1619.06,"endTime":1622.96,"body":"pack, which is a 30 kilowatt"},{"speaker":"Mark Hanchett","startTime":1622.96,"endTime":1626.68,"body":"hour pack going to customers"},{"speaker":"Mark Hanchett","startTime":1622.96,"endTime":1626.68,"body":"that we're focused on currently,"},{"speaker":"Mark Hanchett","startTime":1626.89,"endTime":1629.8600000000001,"body":"then its platform, then its"},{"speaker":"Mark Hanchett","startTime":1626.89,"endTime":1629.8600000000001,"body":"vehicles. In between there,"},{"speaker":"Mark Hanchett","startTime":1629.8600000000001,"endTime":1632.53,"body":"you're gonna get energy storage"},{"speaker":"Mark Hanchett","startTime":1629.8600000000001,"endTime":1632.53,"body":"and charging infrastructure"},{"speaker":"Mark Hanchett","startTime":1632.53,"endTime":1635.26,"body":"deployed as well. Now, that's"},{"speaker":"Mark Hanchett","startTime":1632.53,"endTime":1635.26,"body":"what makes us different."},{"speaker":"Mark Hanchett","startTime":1635.95,"endTime":1640.0900000000001,"body":"Remember, I said it's $2 billion"},{"speaker":"Mark Hanchett","startTime":1635.95,"endTime":1640.0900000000001,"body":"to revenue. We are booking"},{"speaker":"Mark Hanchett","startTime":1640.0900000000001,"endTime":1645.13,"body":"revenue and recognizing revenue"},{"speaker":"Mark Hanchett","startTime":1640.0900000000001,"endTime":1645.13,"body":"this year. And we've already"},{"speaker":"Mark Hanchett","startTime":1645.13,"endTime":1648.13,"body":"taken deposits for these things."},{"speaker":"Mark Hanchett","startTime":1645.13,"endTime":1648.13,"body":"So we're building those products"},{"speaker":"Mark Hanchett","startTime":1648.13,"endTime":1650.29,"body":"right now. Getting ready to"},{"speaker":"Mark Hanchett","startTime":1648.13,"endTime":1650.29,"body":"start shipping those to"},{"speaker":"Mark Hanchett","startTime":1650.29,"endTime":1651.01,"body":"customers."},{"speaker":"Aaron Moncur","startTime":1651.46,"endTime":1653.23,"body":"Wow,"},{"speaker":"Aaron Moncur","startTime":1651.46,"endTime":1653.23,"body":"congratulations. That's a big"},{"speaker":"Aaron Moncur","startTime":1653.23,"endTime":1658.5700000000002,"body":"step. Yeah. One of the things"},{"speaker":"Aaron Moncur","startTime":1653.23,"endTime":1658.5700000000002,"body":"that, that I saw mentioned in"},{"speaker":"Aaron Moncur","startTime":1658.99,"endTime":1663.13,"body":"the videos that I watched and"},{"speaker":"Aaron Moncur","startTime":1658.99,"endTime":1663.13,"body":"things I read was that the the x"},{"speaker":"Aaron Moncur","startTime":1663.13,"endTime":1668.41,"body":"t, and let's see, how do I say"},{"speaker":"Aaron Moncur","startTime":1663.13,"endTime":1668.41,"body":"this? The the team was very"},{"speaker":"Aaron Moncur","startTime":1668.41,"endTime":1674.47,"body":"intentional in pursuing function"},{"speaker":"Aaron Moncur","startTime":1668.41,"endTime":1674.47,"body":"over form. And I wonder does"},{"speaker":"Aaron Moncur","startTime":1674.5,"endTime":1677.95,"body":"does that infer that like, you"},{"speaker":"Aaron Moncur","startTime":1674.5,"endTime":1677.95,"body":"know, kind of no attention was"},{"speaker":"Aaron Moncur","startTime":1677.95,"endTime":1682.72,"body":"given to form? And how does the"},{"speaker":"Aaron Moncur","startTime":1677.95,"endTime":1682.72,"body":"team make that decision?"},{"speaker":"Mark Hanchett","startTime":1683.14,"endTime":1685.9,"body":"I think that's a"},{"speaker":"Mark Hanchett","startTime":1683.14,"endTime":1685.9,"body":"fair. That's probably a fair"},{"speaker":"Mark Hanchett","startTime":1685.9,"endTime":1691.75,"body":"question. So the truck is while"},{"speaker":"Mark Hanchett","startTime":1685.9,"endTime":1691.75,"body":"we do focus on work, customers,"},{"speaker":"Mark Hanchett","startTime":1691.75,"endTime":1694.03,"body":"it is for individual buyers,"},{"speaker":"Mark Hanchett","startTime":1691.75,"endTime":1694.03,"body":"we've got a tremendous number of"},{"speaker":"Mark Hanchett","startTime":1694.03,"endTime":1698.95,"body":"consumers that want it. And"},{"speaker":"Mark Hanchett","startTime":1694.03,"endTime":1698.95,"body":"between those two markets, fleet"},{"speaker":"Mark Hanchett","startTime":1698.95,"endTime":1702.8200000000002,"body":"buyers, sometimes they actually"},{"speaker":"Mark Hanchett","startTime":1698.95,"endTime":1702.8200000000002,"body":"care how much what it looks"},{"speaker":"Mark Hanchett","startTime":1702.8200000000002,"endTime":1706.3,"body":"like, but they they place like"},{"speaker":"Mark Hanchett","startTime":1702.8200000000002,"endTime":1706.3,"body":"sort of ROI over looks. But your"},{"speaker":"Mark Hanchett","startTime":1706.3,"endTime":1708.6100000000001,"body":"consumer buyers and your"},{"speaker":"Mark Hanchett","startTime":1706.3,"endTime":1708.6100000000001,"body":"individual buyers, they care"},{"speaker":"Mark Hanchett","startTime":1708.6100000000001,"endTime":1712.1200000000001,"body":"about what it looks like. What"},{"speaker":"Mark Hanchett","startTime":1708.6100000000001,"endTime":1712.1200000000001,"body":"we mean is it has to look good,"},{"speaker":"Mark Hanchett","startTime":1712.1200000000001,"endTime":1715.24,"body":"it has to be sexy, but we want"},{"speaker":"Mark Hanchett","startTime":1712.1200000000001,"endTime":1715.24,"body":"to place an emphasis on"},{"speaker":"Mark Hanchett","startTime":1715.24,"endTime":1719.1100000000001,"body":"functionalities over form. And"},{"speaker":"Mark Hanchett","startTime":1715.24,"endTime":1719.1100000000001,"body":"what that means is we don't put"},{"speaker":"Mark Hanchett","startTime":1719.1100000000001,"endTime":1724.0,"body":"wood trim inside the truck. I"},{"speaker":"Mark Hanchett","startTime":1719.1100000000001,"endTime":1724.0,"body":"think that's a cost and expense"},{"speaker":"Mark Hanchett","startTime":1724.21,"endTime":1728.14,"body":"that some customers love. And I"},{"speaker":"Mark Hanchett","startTime":1724.21,"endTime":1728.14,"body":"don't you know, want to knock"},{"speaker":"Mark Hanchett","startTime":1728.14,"endTime":1731.2,"body":"them for that. But from our"},{"speaker":"Mark Hanchett","startTime":1728.14,"endTime":1731.2,"body":"particular standpoint, we think"},{"speaker":"Mark Hanchett","startTime":1731.2,"endTime":1732.73,"body":"there's elegance and simplicity."},{"speaker":"Aaron Moncur","startTime":1733.54,"endTime":1735.16,"body":"Yeah, one of the"},{"speaker":"Aaron Moncur","startTime":1733.54,"endTime":1735.16,"body":"things that I thought was really"},{"speaker":"Aaron Moncur","startTime":1735.16,"endTime":1740.41,"body":"cool was how your team talked"},{"speaker":"Aaron Moncur","startTime":1735.16,"endTime":1740.41,"body":"about reusing elements over and"},{"speaker":"Aaron Moncur","startTime":1740.41,"endTime":1744.46,"body":"over in the design, not just"},{"speaker":"Aaron Moncur","startTime":1740.41,"endTime":1744.46,"body":"designing things once. But"},{"speaker":"Aaron Moncur","startTime":1744.8500000000001,"endTime":1747.28,"body":"designing things once and using"},{"speaker":"Aaron Moncur","startTime":1744.8500000000001,"endTime":1747.28,"body":"it over and over, which is"},{"speaker":"Aaron Moncur","startTime":1747.28,"endTime":1750.91,"body":"something that I can very much"},{"speaker":"Aaron Moncur","startTime":1747.28,"endTime":1750.91,"body":"appreciate. Because it pipeline,"},{"speaker":"Aaron Moncur","startTime":1750.94,"endTime":1754.1200000000001,"body":"pretty much everything we design"},{"speaker":"Aaron Moncur","startTime":1750.94,"endTime":1754.1200000000001,"body":"is one off, it's all custom."},{"speaker":"Aaron Moncur","startTime":1754.72,"endTime":1759.25,"body":"It's hard to do that really hard"},{"speaker":"Aaron Moncur","startTime":1754.72,"endTime":1759.25,"body":"to you know, continually be"},{"speaker":"Aaron Moncur","startTime":1759.25,"endTime":1761.6200000000001,"body":"reinventing the wheel. So I"},{"speaker":"Aaron Moncur","startTime":1759.25,"endTime":1761.6200000000001,"body":"thought it was really neat that"},{"speaker":"Aaron Moncur","startTime":1761.6200000000001,"endTime":1765.04,"body":"you were able to design things"},{"speaker":"Aaron Moncur","startTime":1761.6200000000001,"endTime":1765.04,"body":"once and then you use that"},{"speaker":"Aaron Moncur","startTime":1765.04,"endTime":1767.17,"body":"design multiple times throughout"},{"speaker":"Aaron Moncur","startTime":1765.04,"endTime":1767.17,"body":"the vehicle."},{"speaker":"Mark Hanchett","startTime":1767.41,"endTime":1772.0900000000001,"body":"Yeah, so this"},{"speaker":"Mark Hanchett","startTime":1767.41,"endTime":1772.0900000000001,"body":"goes back to this concept of,"},{"speaker":"Mark Hanchett","startTime":1772.51,"endTime":1775.96,"body":"you're never going to be better"},{"speaker":"Mark Hanchett","startTime":1772.51,"endTime":1775.96,"body":"than an OEM at manufacturing a"},{"speaker":"Mark Hanchett","startTime":1775.96,"endTime":1781.72,"body":"vehicle if you build it like an"},{"speaker":"Mark Hanchett","startTime":1775.96,"endTime":1781.72,"body":"OEM. So if we are going to"},{"speaker":"Mark Hanchett","startTime":1781.72,"endTime":1784.3300000000002,"body":"disrupt this industry, from a"},{"speaker":"Mark Hanchett","startTime":1781.72,"endTime":1784.3300000000002,"body":"manufacturing technology"},{"speaker":"Mark Hanchett","startTime":1784.3300000000002,"endTime":1787.24,"body":"perspective, we have to take a"},{"speaker":"Mark Hanchett","startTime":1784.3300000000002,"endTime":1787.24,"body":"look at the underlying"},{"speaker":"Mark Hanchett","startTime":1787.27,"endTime":1790.8700000000001,"body":"technology that goes into the"},{"speaker":"Mark Hanchett","startTime":1787.27,"endTime":1790.8700000000001,"body":"vehicle. And how do we do this"},{"speaker":"Mark Hanchett","startTime":1790.8700000000001,"endTime":1795.7,"body":"in a much simpler way? So if"},{"speaker":"Mark Hanchett","startTime":1790.8700000000001,"endTime":1795.7,"body":"you've got 80 Plus circuit"},{"speaker":"Mark Hanchett","startTime":1795.7,"endTime":1798.43,"body":"boards or control modules in the"},{"speaker":"Mark Hanchett","startTime":1795.7,"endTime":1798.43,"body":"vehicle, how do we bring that"},{"speaker":"Mark Hanchett","startTime":1798.43,"endTime":1802.18,"body":"down to 36? And then of those"},{"speaker":"Mark Hanchett","startTime":1798.43,"endTime":1802.18,"body":"36? How do we get that down to"},{"speaker":"Mark Hanchett","startTime":1802.18,"endTime":1805.81,"body":"maybe like four common modules"},{"speaker":"Mark Hanchett","startTime":1802.18,"endTime":1805.81,"body":"that are inside there? We do the"},{"speaker":"Mark Hanchett","startTime":1805.81,"endTime":1808.3,"body":"same thing in the drive train"},{"speaker":"Mark Hanchett","startTime":1805.81,"endTime":1808.3,"body":"the suspension components, the"},{"speaker":"Mark Hanchett","startTime":1808.3,"endTime":1811.9,"body":"interior components. And that's"},{"speaker":"Mark Hanchett","startTime":1808.3,"endTime":1811.9,"body":"not to say that it looks plain"},{"speaker":"Mark Hanchett","startTime":1811.9,"endTime":1815.38,"body":"and simple. It's purely just"},{"speaker":"Mark Hanchett","startTime":1811.9,"endTime":1815.38,"body":"that we look at it and say, How"},{"speaker":"Mark Hanchett","startTime":1815.38,"endTime":1818.8,"body":"can I engineer something once"},{"speaker":"Mark Hanchett","startTime":1815.38,"endTime":1818.8,"body":"and use it multiple times to"},{"speaker":"Mark Hanchett","startTime":1818.8,"endTime":1822.19,"body":"reduce my costs, reduce my time"},{"speaker":"Mark Hanchett","startTime":1818.8,"endTime":1822.19,"body":"to market increase reliability,"},{"speaker":"Mark Hanchett","startTime":1822.19,"endTime":1825.43,"body":"because the less you have to"},{"speaker":"Mark Hanchett","startTime":1822.19,"endTime":1825.43,"body":"engineer, the less faults you"},{"speaker":"Mark Hanchett","startTime":1825.43,"endTime":1827.95,"body":"have to deal with the greater"},{"speaker":"Mark Hanchett","startTime":1825.43,"endTime":1827.95,"body":"the reliability of that"},{"speaker":"Mark Hanchett","startTime":1827.95,"endTime":1831.76,"body":"particular system, right? It's"},{"speaker":"Mark Hanchett","startTime":1827.95,"endTime":1831.76,"body":"an n factorial number, right? So"},{"speaker":"Mark Hanchett","startTime":1831.91,"endTime":1835.15,"body":"you have to think about it from"},{"speaker":"Mark Hanchett","startTime":1831.91,"endTime":1835.15,"body":"that perspective. How do we do"},{"speaker":"Mark Hanchett","startTime":1835.15,"endTime":1839.89,"body":"that that'll drive our cost down"},{"speaker":"Mark Hanchett","startTime":1835.15,"endTime":1839.89,"body":"that drives our value up and it"},{"speaker":"Mark Hanchett","startTime":1839.89,"endTime":1842.41,"body":"drives our time down and"},{"speaker":"Mark Hanchett","startTime":1839.89,"endTime":1842.41,"body":"everything else down like it's"},{"speaker":"Mark Hanchett","startTime":1842.5900000000001,"endTime":1846.01,"body":"it's beautiful, but it has has"},{"speaker":"Mark Hanchett","startTime":1842.5900000000001,"endTime":1846.01,"body":"to work. And so far we've been"},{"speaker":"Mark Hanchett","startTime":1846.01,"endTime":1849.31,"body":"very successful and making all"},{"speaker":"Mark Hanchett","startTime":1846.01,"endTime":1849.31,"body":"that stuff work. So we use"},{"speaker":"Mark Hanchett","startTime":1849.31,"endTime":1852.55,"body":"common modules, common motors,"},{"speaker":"Mark Hanchett","startTime":1849.31,"endTime":1852.55,"body":"common traction systems, brake"},{"speaker":"Mark Hanchett","startTime":1852.55,"endTime":1853.8400000000001,"body":"systems, everything."},{"speaker":"Aaron Moncur","startTime":1853.99,"endTime":1856.1200000000001,"body":"Yeah, that seems"},{"speaker":"Aaron Moncur","startTime":1853.99,"endTime":1856.1200000000001,"body":"like a very smart way about to"},{"speaker":"Aaron Moncur","startTime":1856.1200000000001,"endTime":1861.25,"body":"go about it. What do you think"},{"speaker":"Aaron Moncur","startTime":1856.1200000000001,"endTime":1861.25,"body":"that electric automotive"},{"speaker":"Aaron Moncur","startTime":1861.25,"endTime":1864.8500000000001,"body":"technologies is thriving now,"},{"speaker":"Aaron Moncur","startTime":1861.25,"endTime":1864.8500000000001,"body":"while other technologies like"},{"speaker":"Aaron Moncur","startTime":1864.8500000000001,"endTime":1867.43,"body":"hydrogen have kind of gone by"},{"speaker":"Aaron Moncur","startTime":1864.8500000000001,"endTime":1867.43,"body":"the wayside?"},{"speaker":"Mark Hanchett","startTime":1868.0,"endTime":1870.91,"body":"So a lot of"},{"speaker":"Mark Hanchett","startTime":1868.0,"endTime":1870.91,"body":"people focus on cost. And I"},{"speaker":"Mark Hanchett","startTime":1870.91,"endTime":1875.8600000000001,"body":"will, I will argue that that is"},{"speaker":"Mark Hanchett","startTime":1870.91,"endTime":1875.8600000000001,"body":"100% true. The cost for hydrogen"},{"speaker":"Mark Hanchett","startTime":1875.8600000000001,"endTime":1878.74,"body":"fueling infrastructure, the"},{"speaker":"Mark Hanchett","startTime":1875.8600000000001,"endTime":1878.74,"body":"efficiency of it and things like"},{"speaker":"Mark Hanchett","startTime":1878.77,"endTime":1882.7,"body":"it doesn't make any sense. It"},{"speaker":"Mark Hanchett","startTime":1878.77,"endTime":1882.7,"body":"doesn't. The other side of it"},{"speaker":"Mark Hanchett","startTime":1882.7,"endTime":1886.3,"body":"is, when you think about"},{"speaker":"Mark Hanchett","startTime":1882.7,"endTime":1886.3,"body":"electrification, technically,"},{"speaker":"Mark Hanchett","startTime":1886.3,"endTime":1889.96,"body":"the energy storage solution"},{"speaker":"Mark Hanchett","startTime":1886.3,"endTime":1889.96,"body":"that's inside there may and will"},{"speaker":"Mark Hanchett","startTime":1889.96,"endTime":1892.8400000000001,"body":"change. But the propulsion"},{"speaker":"Mark Hanchett","startTime":1889.96,"endTime":1892.8400000000001,"body":"mechanism doesn't necessarily"},{"speaker":"Mark Hanchett","startTime":1892.8400000000001,"endTime":1899.41,"body":"have to fundamentally change,"},{"speaker":"Mark Hanchett","startTime":1892.8400000000001,"endTime":1899.41,"body":"right? It's magnetism. So that"},{"speaker":"Mark Hanchett","startTime":1899.41,"endTime":1903.4,"body":"investing in battery technology"},{"speaker":"Mark Hanchett","startTime":1899.41,"endTime":1903.4,"body":"allows us to and we've, you"},{"speaker":"Mark Hanchett","startTime":1903.4,"endTime":1906.13,"body":"know, demonstrated this already,"},{"speaker":"Mark Hanchett","startTime":1903.4,"endTime":1906.13,"body":"this is what's coming to market"},{"speaker":"Mark Hanchett","startTime":1906.13,"endTime":1910.54,"body":"from us. If you look at why"},{"speaker":"Mark Hanchett","startTime":1906.13,"endTime":1910.54,"body":"hydrogen, well, battery"},{"speaker":"Mark Hanchett","startTime":1910.54,"endTime":1914.89,"body":"technology is already starting"},{"speaker":"Mark Hanchett","startTime":1910.54,"endTime":1914.89,"body":"to leapfrog the why hydrogen"},{"speaker":"Mark Hanchett","startTime":1914.89,"endTime":1918.79,"body":"argument, because they care"},{"speaker":"Mark Hanchett","startTime":1914.89,"endTime":1918.79,"body":"about Phillip times and range."},{"speaker":"Mark Hanchett","startTime":1919.8400000000001,"endTime":1922.27,"body":"And we're already starting to"},{"speaker":"Mark Hanchett","startTime":1919.8400000000001,"endTime":1922.27,"body":"overcome that. So once you"},{"speaker":"Mark Hanchett","startTime":1922.27,"endTime":1925.15,"body":"overcome that, it becomes a cost"},{"speaker":"Mark Hanchett","startTime":1922.27,"endTime":1925.15,"body":"argument. And battery tech"},{"speaker":"Mark Hanchett","startTime":1925.15,"endTime":1929.5,"body":"always wins the electric"},{"speaker":"Mark Hanchett","startTime":1925.15,"endTime":1929.5,"body":"infrastructure today, what it"},{"speaker":"Mark Hanchett","startTime":1929.5,"endTime":1931.5700000000002,"body":"looks like is not going to be"},{"speaker":"Mark Hanchett","startTime":1929.5,"endTime":1931.5700000000002,"body":"able to look like tomorrow, but"},{"speaker":"Mark Hanchett","startTime":1973.44,"endTime":1976.29,"body":"there's innovations from"},{"speaker":"Mark Hanchett","startTime":1973.44,"endTime":1976.29,"body":"companies like Atlas, in the"},{"speaker":"Mark Hanchett","startTime":1976.29,"endTime":1978.78,"body":"energy infrastructure side of"},{"speaker":"Mark Hanchett","startTime":1976.29,"endTime":1978.78,"body":"things, how do we create micro"},{"speaker":"Mark Hanchett","startTime":1978.78,"endTime":1981.81,"body":"grids virtual grid solutions?"},{"speaker":"Mark Hanchett","startTime":1978.78,"endTime":1981.81,"body":"How do we completely change that"},{"speaker":"Mark Hanchett","startTime":1981.81,"endTime":1984.36,"body":"infrastructure? And that's a"},{"speaker":"Mark Hanchett","startTime":1981.81,"endTime":1984.36,"body":"much easier conversation to"},{"speaker":"Mark Hanchett","startTime":1984.36,"endTime":1988.11,"body":"have, because it's far reaching"},{"speaker":"Mark Hanchett","startTime":1984.36,"endTime":1988.11,"body":"and and very deep in terms of"},{"speaker":"Mark Hanchett","startTime":1988.11,"endTime":1992.1,"body":"the impact versus hydrogen"},{"speaker":"Mark Hanchett","startTime":1988.11,"endTime":1992.1,"body":"that's very isolated, in terms"},{"speaker":"Mark Hanchett","startTime":1992.1,"endTime":1995.25,"body":"of the impact that that creates"},{"speaker":"Mark Hanchett","startTime":1992.1,"endTime":1995.25,"body":"fragmentation. So when I think"},{"speaker":"Mark Hanchett","startTime":1995.25,"endTime":1999.0,"body":"about it, it comes down to cost"},{"speaker":"Mark Hanchett","startTime":1995.25,"endTime":1999.0,"body":"time simplicity. And how do we"},{"speaker":"Mark Hanchett","startTime":1999.0,"endTime":2002.75,"body":"make deep impacts with common"},{"speaker":"Mark Hanchett","startTime":1999.0,"endTime":2002.75,"body":"technology, battery technology"},{"speaker":"Mark Hanchett","startTime":2002.78,"endTime":2006.11,"body":"in the vehicle is being applied"},{"speaker":"Mark Hanchett","startTime":2002.78,"endTime":2006.11,"body":"everywhere else? And that's what"},{"speaker":"Mark Hanchett","startTime":2006.11,"endTime":2009.2,"body":"we're doing at Atlas is how do"},{"speaker":"Mark Hanchett","startTime":2006.11,"endTime":2009.2,"body":"we sort of go deep right and go"},{"speaker":"Mark Hanchett","startTime":2009.2,"endTime":2011.57,"body":"broad with that build that"},{"speaker":"Mark Hanchett","startTime":2009.2,"endTime":2011.57,"body":"infrastructure out with that"},{"speaker":"Mark Hanchett","startTime":2011.57,"endTime":2014.57,"body":"technology applied across the"},{"speaker":"Mark Hanchett","startTime":2011.57,"endTime":2014.57,"body":"board? And it just simplifies"},{"speaker":"Mark Hanchett","startTime":2014.57,"endTime":2015.1699999999998,"body":"the argument?"},{"speaker":"Aaron Moncur","startTime":2016.1299999999999,"endTime":2018.6799999999998,"body":"Is the energy"},{"speaker":"Aaron Moncur","startTime":2016.1299999999999,"endTime":2018.6799999999998,"body":"density of your batteries"},{"speaker":"Aaron Moncur","startTime":2018.6799999999998,"endTime":2023.24,"body":"different than, you know, the"},{"speaker":"Aaron Moncur","startTime":2018.6799999999998,"endTime":2023.24,"body":"common Evie battery out there?"},{"speaker":"Aaron Moncur","startTime":2023.24,"endTime":2027.47,"body":"Kid? Can you go further? I"},{"speaker":"Aaron Moncur","startTime":2023.24,"endTime":2027.47,"body":"guess, what is the the range of"},{"speaker":"Aaron Moncur","startTime":2027.47,"endTime":2028.3999999999999,"body":"the XD pickup?"},{"speaker":"Mark Hanchett","startTime":2028.85,"endTime":2031.4299999999998,"body":"So so this is an"},{"speaker":"Mark Hanchett","startTime":2028.85,"endTime":2031.4299999999998,"body":"interesting conversation, it's"},{"speaker":"Mark Hanchett","startTime":2031.4299999999998,"endTime":2037.79,"body":"500 miles, maximum range should"},{"speaker":"Mark Hanchett","startTime":2031.4299999999998,"endTime":2037.79,"body":"be 500 miles. And really good."},{"speaker":"Mark Hanchett","startTime":2038.0,"endTime":2041.57,"body":"It is really good. So when we"},{"speaker":"Mark Hanchett","startTime":2038.0,"endTime":2041.57,"body":"talk about this, the traditional"},{"speaker":"Mark Hanchett","startTime":2041.57,"endTime":2045.11,"body":"way to do this is build it, test"},{"speaker":"Mark Hanchett","startTime":2041.57,"endTime":2045.11,"body":"it and see what happens. It's"},{"speaker":"Mark Hanchett","startTime":2045.11,"endTime":2048.02,"body":"not a good engineer, a good"},{"speaker":"Mark Hanchett","startTime":2045.11,"endTime":2048.02,"body":"engineer sets a target and"},{"speaker":"Mark Hanchett","startTime":2048.02,"endTime":2051.86,"body":"requirements, and then they hit"},{"speaker":"Mark Hanchett","startTime":2048.02,"endTime":2051.86,"body":"the requirements. And they test"},{"speaker":"Mark Hanchett","startTime":2051.86,"endTime":2053.84,"body":"to validate they hit the"},{"speaker":"Mark Hanchett","startTime":2051.86,"endTime":2053.84,"body":"requirements, right? It's not"},{"speaker":"Mark Hanchett","startTime":2053.84,"endTime":2056.9,"body":"sort of like, hit it, you know,"},{"speaker":"Mark Hanchett","startTime":2053.84,"endTime":2056.9,"body":"aim for a target, whatever"},{"speaker":"Mark Hanchett","startTime":2056.9,"endTime":2061.43,"body":"happens happens. Great. That"},{"speaker":"Mark Hanchett","startTime":2056.9,"endTime":2061.43,"body":"that's, that's why you don't"},{"speaker":"Mark Hanchett","startTime":2061.43,"endTime":2066.89,"body":"land on the moon doing that. So"},{"speaker":"Mark Hanchett","startTime":2061.43,"endTime":2066.89,"body":"or I guess Mars would be the"},{"speaker":"Mark Hanchett","startTime":2066.89,"endTime":2072.98,"body":"next one. So I look at it in"},{"speaker":"Mark Hanchett","startTime":2066.89,"endTime":2072.98,"body":"terms of that's the requirement,"},{"speaker":"Mark Hanchett","startTime":2073.01,"endTime":2078.83,"body":"the energy density of the pack"},{"speaker":"Mark Hanchett","startTime":2073.01,"endTime":2078.83,"body":"is what matters. The cell is"},{"speaker":"Mark Hanchett","startTime":2078.83,"endTime":2081.62,"body":"competitive, that I'm not going"},{"speaker":"Mark Hanchett","startTime":2078.83,"endTime":2081.62,"body":"to argue about that one, right?"},{"speaker":"Mark Hanchett","startTime":2081.62,"endTime":2084.92,"body":"We can go higher and lower."},{"speaker":"Mark Hanchett","startTime":2081.62,"endTime":2084.92,"body":"We're chemistry agnostic. But"},{"speaker":"Mark Hanchett","startTime":2084.92,"endTime":2088.67,"body":"it's how we it's the pack energy"},{"speaker":"Mark Hanchett","startTime":2084.92,"endTime":2088.67,"body":"density that actually matters."},{"speaker":"Mark Hanchett","startTime":2089.27,"endTime":2091.85,"body":"If you get a little lower cell"},{"speaker":"Mark Hanchett","startTime":2089.27,"endTime":2091.85,"body":"energy density, but a much"},{"speaker":"Mark Hanchett","startTime":2091.85,"endTime":2097.8199999999997,"body":"higher pack energy density, you"},{"speaker":"Mark Hanchett","startTime":2091.85,"endTime":2097.8199999999997,"body":"win them. So. So we really focus"},{"speaker":"Mark Hanchett","startTime":2097.8199999999997,"endTime":2101.48,"body":"on what we actually do is we"},{"speaker":"Mark Hanchett","startTime":2097.8199999999997,"endTime":2101.48,"body":"design a cell for the pack, we"},{"speaker":"Mark Hanchett","startTime":2101.48,"endTime":2104.0,"body":"don't design a cell then design"},{"speaker":"Mark Hanchett","startTime":2101.48,"endTime":2104.0,"body":"a pack around the cell."},{"speaker":"Aaron Moncur","startTime":2104.69,"endTime":2107.18,"body":"Okay. Yeah. So"},{"speaker":"Aaron Moncur","startTime":2104.69,"endTime":2107.18,"body":"you've really taken this"},{"speaker":"Aaron Moncur","startTime":2107.18,"endTime":2110.0899999999997,"body":"technology from the ground up,"},{"speaker":"Aaron Moncur","startTime":2107.18,"endTime":2110.0899999999997,"body":"write your own? Yeah,"},{"speaker":"Mark Hanchett","startTime":2110.12,"endTime":2111.83,"body":"yep. Absolutely."},{"speaker":"Aaron Moncur","startTime":2112.8199999999997,"endTime":2116.0899999999997,"body":"Well, Mark, what"},{"speaker":"Aaron Moncur","startTime":2112.8199999999997,"endTime":2116.0899999999997,"body":"what would mark have today, say"},{"speaker":"Aaron Moncur","startTime":2116.12,"endTime":2121.22,"body":"to mark of 2025 years ago, about"},{"speaker":"Aaron Moncur","startTime":2116.12,"endTime":2121.22,"body":"being an engineer that you wish"},{"speaker":"Aaron Moncur","startTime":2121.22,"endTime":2122.48,"body":"you had known back then?"},{"speaker":"Mark Hanchett","startTime":2123.62,"endTime":2126.2,"body":"Well, I mean,"},{"speaker":"Mark Hanchett","startTime":2123.62,"endTime":2126.2,"body":"fundamentally, I would say it's"},{"speaker":"Mark Hanchett","startTime":2126.2,"endTime":2134.09,"body":"worth it. But I would say, how"},{"speaker":"Mark Hanchett","startTime":2126.2,"endTime":2134.09,"body":"about if I do it this way? What"},{"speaker":"Mark Hanchett","startTime":2134.09,"endTime":2140.75,"body":"would I tell Mark? When did I"},{"speaker":"Mark Hanchett","startTime":2134.09,"endTime":2140.75,"body":"graduate? 16 years ago, roughly?"},{"speaker":"Mark Hanchett","startTime":2140.99,"endTime":2147.11,"body":"What would I tell Mark 16 years"},{"speaker":"Mark Hanchett","startTime":2140.99,"endTime":2147.11,"body":"ago, that I now know today? And"},{"speaker":"Mark Hanchett","startTime":2147.14,"endTime":2151.13,"body":"I would say 16 years ago? What I"},{"speaker":"Mark Hanchett","startTime":2147.14,"endTime":2151.13,"body":"would say is you know absolutely"},{"speaker":"Mark Hanchett","startTime":2151.13,"endTime":2154.5499999999997,"body":"nothing. And learn as much as"},{"speaker":"Mark Hanchett","startTime":2151.13,"endTime":2154.5499999999997,"body":"you can."},{"speaker":"Aaron Moncur","startTime":2156.11,"endTime":2158.06,"body":"That's great. We"},{"speaker":"Aaron Moncur","startTime":2156.11,"endTime":2158.06,"body":"were just having a conversation"},{"speaker":"Aaron Moncur","startTime":2158.09,"endTime":2162.77,"body":"earlier actually about a project"},{"speaker":"Aaron Moncur","startTime":2158.09,"endTime":2162.77,"body":"that we're doing where engineers"},{"speaker":"Aaron Moncur","startTime":2162.77,"endTime":2165.62,"body":"right out of school, some of"},{"speaker":"Aaron Moncur","startTime":2162.77,"endTime":2165.62,"body":"them not all, of course, but"},{"speaker":"Aaron Moncur","startTime":2165.62,"endTime":2168.92,"body":"they think that they know"},{"speaker":"Aaron Moncur","startTime":2165.62,"endTime":2168.92,"body":"everything, and nothing could be"},{"speaker":"Aaron Moncur","startTime":2168.92,"endTime":2170.12,"body":"further from the truth."},{"speaker":"Mark Hanchett","startTime":2170.42,"endTime":2173.42,"body":"Yeah, yeah. It's"},{"speaker":"Mark Hanchett","startTime":2170.42,"endTime":2173.42,"body":"like you leave college and"},{"speaker":"Mark Hanchett","startTime":2173.42,"endTime":2176.57,"body":"you're like, Man, I'm a genius."},{"speaker":"Mark Hanchett","startTime":2173.42,"endTime":2176.57,"body":"You get to work and you realize,"},{"speaker":"Mark Hanchett","startTime":2176.63,"endTime":2180.68,"body":"huh, maybe not, but I'm still I"},{"speaker":"Mark Hanchett","startTime":2176.63,"endTime":2180.68,"body":"still got some confidence in me."},{"speaker":"Mark Hanchett","startTime":2180.92,"endTime":2183.77,"body":"You go five years in and you"},{"speaker":"Mark Hanchett","startTime":2180.92,"endTime":2183.77,"body":"realize that I knew nothing."},{"speaker":"Aaron Moncur","startTime":2184.1,"endTime":2188.21,"body":"Yeah, I took Uh,"},{"speaker":"Aaron Moncur","startTime":2184.1,"endTime":2188.21,"body":"three years of Japanese in high"},{"speaker":"Aaron Moncur","startTime":2188.21,"endTime":2192.0499999999997,"body":"school, and then I ended up"},{"speaker":"Aaron Moncur","startTime":2188.21,"endTime":2192.0499999999997,"body":"living in Japan for a little"},{"speaker":"Aaron Moncur","startTime":2192.0499999999997,"endTime":2195.7999999999997,"body":"while and, and I had a little"},{"speaker":"Aaron Moncur","startTime":2192.0499999999997,"endTime":2195.7999999999997,"body":"bit of training before it went"},{"speaker":"Aaron Moncur","startTime":2195.83,"endTime":2199.0099999999998,"body":"beyond those three years in high"},{"speaker":"Aaron Moncur","startTime":2195.83,"endTime":2199.0099999999998,"body":"school. But I thought to myself,"},{"speaker":"Aaron Moncur","startTime":2199.0099999999998,"endTime":2202.04,"body":"yeah, I think I'm pretty good. I"},{"speaker":"Aaron Moncur","startTime":2199.0099999999998,"endTime":2202.04,"body":"got this, you know, and then I"},{"speaker":"Aaron Moncur","startTime":2202.04,"endTime":2205.31,"body":"landed in Japan, and oh, boy, I"},{"speaker":"Aaron Moncur","startTime":2202.04,"endTime":2205.31,"body":"did not have that. I don't know"},{"speaker":"Aaron Moncur","startTime":2205.31,"endTime":2208.31,"body":"the language at all, I think."},{"speaker":"Aaron Moncur","startTime":2205.31,"endTime":2208.31,"body":"Yeah, it's pretty similar for"},{"speaker":"Aaron Moncur","startTime":2208.34,"endTime":2209.54,"body":"engineers graduating?"},{"speaker":"Mark Hanchett","startTime":2210.2,"endTime":2212.39,"body":"Yeah, I would."},{"speaker":"Mark Hanchett","startTime":2210.2,"endTime":2212.39,"body":"And I would say that's, that's"},{"speaker":"Mark Hanchett","startTime":2212.5099999999998,"endTime":2215.87,"body":"like a strength of mine being"},{"speaker":"Mark Hanchett","startTime":2212.5099999999998,"endTime":2215.87,"body":"you know, CEO starting a company"},{"speaker":"Mark Hanchett","startTime":2215.87,"endTime":2218.69,"body":"like this. I've got 10 years of"},{"speaker":"Mark Hanchett","startTime":2215.87,"endTime":2218.69,"body":"experience. And I've worked on"},{"speaker":"Mark Hanchett","startTime":2218.69,"endTime":2222.98,"body":"really hard problems, and really"},{"speaker":"Mark Hanchett","startTime":2218.69,"endTime":2222.98,"body":"difficult situations. And that's"},{"speaker":"Mark Hanchett","startTime":2222.98,"endTime":2226.49,"body":"something I pride myself on,"},{"speaker":"Mark Hanchett","startTime":2222.98,"endTime":2226.49,"body":"because I'm not sort of walking"},{"speaker":"Mark Hanchett","startTime":2226.49,"endTime":2229.67,"body":"into this completely blind. Now,"},{"speaker":"Mark Hanchett","startTime":2226.49,"endTime":2229.67,"body":"I will tell you, I knew nothing"},{"speaker":"Mark Hanchett","startTime":2229.7,"endTime":2234.95,"body":"when I started this, and I've"},{"speaker":"Mark Hanchett","startTime":2229.7,"endTime":2234.95,"body":"had to learn a lot. But having"},{"speaker":"Mark Hanchett","startTime":2234.95,"endTime":2237.38,"body":"that experience in that"},{"speaker":"Mark Hanchett","startTime":2234.95,"endTime":2237.38,"body":"background, it matters, right?"},{"speaker":"Mark Hanchett","startTime":2237.38,"endTime":2240.02,"body":"Like you. Yeah, you know, even"},{"speaker":"Mark Hanchett","startTime":2237.38,"endTime":2240.02,"body":"if you can or can't apply it,"},{"speaker":"Mark Hanchett","startTime":2240.02,"endTime":2242.36,"body":"but the first thing is,"},{"speaker":"Mark Hanchett","startTime":2240.02,"endTime":2242.36,"body":"everyone's gonna walk into"},{"speaker":"Mark Hanchett","startTime":2242.36,"endTime":2246.23,"body":"something you don't know. And my"},{"speaker":"Mark Hanchett","startTime":2242.36,"endTime":2246.23,"body":"only advice to that is don't"},{"speaker":"Mark Hanchett","startTime":2246.23,"endTime":2250.31,"body":"quit. Even if you if you walk"},{"speaker":"Mark Hanchett","startTime":2246.23,"endTime":2250.31,"body":"into something, you're like,"},{"speaker":"Mark Hanchett","startTime":2250.31,"endTime":2254.33,"body":"Man, I don't know if I want to"},{"speaker":"Mark Hanchett","startTime":2250.31,"endTime":2254.33,"body":"do this, just do it. Because at"},{"speaker":"Mark Hanchett","startTime":2254.33,"endTime":2257.9,"body":"the end of whatever that thing"},{"speaker":"Mark Hanchett","startTime":2254.33,"endTime":2257.9,"body":"is, you might realize, I learned"},{"speaker":"Mark Hanchett","startTime":2257.9,"endTime":2260.6,"body":"something, or what I'm doing is"},{"speaker":"Mark Hanchett","startTime":2257.9,"endTime":2260.6,"body":"really, really great. I can tell"},{"speaker":"Mark Hanchett","startTime":2260.6,"endTime":2263.57,"body":"you, I've been thrown into"},{"speaker":"Mark Hanchett","startTime":2260.6,"endTime":2263.57,"body":"programs in my career, where I"},{"speaker":"Mark Hanchett","startTime":2263.57,"endTime":2267.35,"body":"walk in and I say, Why am I"},{"speaker":"Mark Hanchett","startTime":2263.57,"endTime":2267.35,"body":"doing this? Because what I did"},{"speaker":"Mark Hanchett","startTime":2267.35,"endTime":2271.25,"body":"before is not applicable to what"},{"speaker":"Mark Hanchett","startTime":2267.35,"endTime":2271.25,"body":"I'm doing now. And this isn't"},{"speaker":"Mark Hanchett","startTime":2271.25,"endTime":2275.33,"body":"who I am. But I learned things."},{"speaker":"Mark Hanchett","startTime":2271.25,"endTime":2275.33,"body":"And I came out of it and said,"},{"speaker":"Mark Hanchett","startTime":2275.36,"endTime":2278.42,"body":"Wow, like what I'm doing right"},{"speaker":"Mark Hanchett","startTime":2275.36,"endTime":2278.42,"body":"now, I was not interested in"},{"speaker":"Mark Hanchett","startTime":2278.48,"endTime":2283.85,"body":"angry about it. I love it. So"},{"speaker":"Mark Hanchett","startTime":2278.48,"endTime":2283.85,"body":"always, you know, just whatever"},{"speaker":"Mark Hanchett","startTime":2283.85,"endTime":2286.46,"body":"it is just do it. Give it a"},{"speaker":"Mark Hanchett","startTime":2283.85,"endTime":2286.46,"body":"chance, work through the"},{"speaker":"Mark Hanchett","startTime":2286.46,"endTime":2289.16,"body":"problem, learn something and"},{"speaker":"Mark Hanchett","startTime":2286.46,"endTime":2289.16,"body":"apply it to the next thing you"},{"speaker":"Mark Hanchett","startTime":2289.16,"endTime":2289.43,"body":"do."},{"speaker":"Aaron Moncur","startTime":2290.0,"endTime":2292.22,"body":"Great advice."},{"speaker":"Aaron Moncur","startTime":2290.0,"endTime":2292.22,"body":"Really great advice. Speaking of"},{"speaker":"Aaron Moncur","startTime":2292.22,"endTime":2296.15,"body":"advice, I think that engineers"},{"speaker":"Aaron Moncur","startTime":2292.22,"endTime":2296.15,"body":"really do make great business"},{"speaker":"Aaron Moncur","startTime":2296.15,"endTime":2299.06,"body":"owners, we know how to think"},{"speaker":"Aaron Moncur","startTime":2296.15,"endTime":2299.06,"body":"logically, we're good with"},{"speaker":"Aaron Moncur","startTime":2299.06,"endTime":2302.72,"body":"numbers. Do you have any advice"},{"speaker":"Aaron Moncur","startTime":2299.06,"endTime":2302.72,"body":"that you could give to engineers"},{"speaker":"Aaron Moncur","startTime":2302.72,"endTime":2305.72,"body":"who might be listening to this"},{"speaker":"Aaron Moncur","startTime":2302.72,"endTime":2305.72,"body":"that are considering starting"},{"speaker":"Aaron Moncur","startTime":2305.7799999999997,"endTime":2306.77,"body":"their own business?"},{"speaker":"Mark Hanchett","startTime":2307.46,"endTime":2314.7799999999997,"body":"Ah, man, I would"},{"speaker":"Mark Hanchett","startTime":2307.46,"endTime":2314.7799999999997,"body":"say okay. Here's the advice, I'd"},{"speaker":"Mark Hanchett","startTime":2314.7799999999997,"endTime":2320.06,"body":"give everyone. The ones you've"},{"speaker":"Mark Hanchett","startTime":2314.7799999999997,"endTime":2320.06,"body":"already heard, just do it. Like"},{"speaker":"Mark Hanchett","startTime":2320.06,"endTime":2323.9,"body":"Don't overanalyze it, don't wait"},{"speaker":"Mark Hanchett","startTime":2320.06,"endTime":2323.9,"body":"for the right moment, don't,"},{"speaker":"Mark Hanchett","startTime":2324.29,"endTime":2326.63,"body":"because timing is everything,"},{"speaker":"Mark Hanchett","startTime":2324.29,"endTime":2326.63,"body":"but you're never going to know"},{"speaker":"Mark Hanchett","startTime":2326.63,"endTime":2329.2999999999997,"body":"what the right timing is to"},{"speaker":"Mark Hanchett","startTime":2326.63,"endTime":2329.2999999999997,"body":"start something. So just do it."},{"speaker":"Mark Hanchett","startTime":2331.25,"endTime":2335.9,"body":"And be prepared to fail. Now,"},{"speaker":"Mark Hanchett","startTime":2331.25,"endTime":2335.9,"body":"the other piece of advice I'm"},{"speaker":"Mark Hanchett","startTime":2335.9,"endTime":2338.9,"body":"gonna give anyone that wants to"},{"speaker":"Mark Hanchett","startTime":2335.9,"endTime":2338.9,"body":"do this, but an engineer in"},{"speaker":"Mark Hanchett","startTime":2338.9,"endTime":2341.45,"body":"particular, as an engineer"},{"speaker":"Mark Hanchett","startTime":2338.9,"endTime":2341.45,"body":"sometimes looks at something and"},{"speaker":"Mark Hanchett","startTime":2341.45,"endTime":2346.34,"body":"says, well, like tomorrow, it"},{"speaker":"Mark Hanchett","startTime":2341.45,"endTime":2346.34,"body":"looks like I'm gonna run out of"},{"speaker":"Mark Hanchett","startTime":2346.34,"endTime":2349.31,"body":"money. And all the data and the"},{"speaker":"Mark Hanchett","startTime":2346.34,"endTime":2349.31,"body":"numbers, I'm gonna run out of"},{"speaker":"Mark Hanchett","startTime":2349.31,"endTime":2352.4,"body":"money. So I should probably hang"},{"speaker":"Mark Hanchett","startTime":2349.31,"endTime":2352.4,"body":"up my home, my, you know, my"},{"speaker":"Mark Hanchett","startTime":2352.4,"endTime":2354.74,"body":"hat, right? And say, like, you"},{"speaker":"Mark Hanchett","startTime":2352.4,"endTime":2354.74,"body":"know, put the coat on or"},{"speaker":"Mark Hanchett","startTime":2354.74,"endTime":2356.75,"body":"whatever, put that on, walk out"},{"speaker":"Mark Hanchett","startTime":2354.74,"endTime":2356.75,"body":"the door, whatever you want"},{"speaker":"Mark Hanchett","startTime":2356.75,"endTime":2363.59,"body":"phrase you want us. You have to"},{"speaker":"Mark Hanchett","startTime":2356.75,"endTime":2363.59,"body":"have the resilience to go, even"},{"speaker":"Mark Hanchett","startTime":2363.59,"endTime":2365.33,"body":"when the data says you"},{"speaker":"Mark Hanchett","startTime":2363.59,"endTime":2365.33,"body":"shouldn't."},{"speaker":"Aaron Moncur","startTime":2365.94,"endTime":2368.31,"body":"Hmm, that's very"},{"speaker":"Aaron Moncur","startTime":2365.94,"endTime":2368.31,"body":"counterintuitive for an"},{"speaker":"Aaron Moncur","startTime":2368.31,"endTime":2368.94,"body":"engineer."},{"speaker":"Mark Hanchett","startTime":2369.24,"endTime":2374.13,"body":"It is. This is"},{"speaker":"Mark Hanchett","startTime":2369.24,"endTime":2374.13,"body":"not a like starting a business"},{"speaker":"Mark Hanchett","startTime":2374.22,"endTime":2380.16,"body":"is something where resilience"},{"speaker":"Mark Hanchett","startTime":2374.22,"endTime":2380.16,"body":"and persistence wins, sometimes"},{"speaker":"Mark Hanchett","startTime":2380.19,"endTime":2384.57,"body":"over fear and the data, when"},{"speaker":"Mark Hanchett","startTime":2380.19,"endTime":2384.57,"body":"it's telling you, you shouldn't"},{"speaker":"Mark Hanchett","startTime":2384.57,"endTime":2388.2,"body":"do something, you will be like,"},{"speaker":"Mark Hanchett","startTime":2384.57,"endTime":2388.2,"body":"if you based on data, you're"},{"speaker":"Mark Hanchett","startTime":2388.2,"endTime":2390.96,"body":"going to talk to 100 people, and"},{"speaker":"Mark Hanchett","startTime":2388.2,"endTime":2390.96,"body":"they're all going to tell you,"},{"speaker":"Mark Hanchett","startTime":2390.99,"endTime":2393.66,"body":"you're an idiot, and you"},{"speaker":"Mark Hanchett","startTime":2390.99,"endTime":2393.66,"body":"shouldn't do it. Because"},{"speaker":"Mark Hanchett","startTime":2393.66,"endTime":2396.09,"body":"somebody else will think of it"},{"speaker":"Mark Hanchett","startTime":2393.66,"endTime":2396.09,"body":"and they're better off doing it"},{"speaker":"Mark Hanchett","startTime":2396.09,"endTime":2399.75,"body":"than you you know, whatever it"},{"speaker":"Mark Hanchett","startTime":2396.09,"endTime":2399.75,"body":"is. You have to be able to go"},{"speaker":"Mark Hanchett","startTime":2399.75,"endTime":2402.39,"body":"forward even when nobody else"},{"speaker":"Mark Hanchett","startTime":2399.75,"endTime":2402.39,"body":"can."},{"speaker":"Aaron Moncur","startTime":2403.59,"endTime":2407.4,"body":"I'll add something"},{"speaker":"Aaron Moncur","startTime":2403.59,"endTime":2407.4,"body":"to that statement. I think that"},{"speaker":"Aaron Moncur","startTime":2407.5499999999997,"endTime":2413.19,"body":"persistence and tenacity also"},{"speaker":"Aaron Moncur","startTime":2407.5499999999997,"endTime":2413.19,"body":"went out over smarts. You have"},{"speaker":"Aaron Moncur","startTime":2413.19,"endTime":2417.7799999999997,"body":"to be intelligent enough, but"},{"speaker":"Aaron Moncur","startTime":2413.19,"endTime":2417.7799999999997,"body":"you don't need to be the"},{"speaker":"Aaron Moncur","startTime":2417.7799999999997,"endTime":2421.5,"body":"smartest guy in the room, you"},{"speaker":"Aaron Moncur","startTime":2417.7799999999997,"endTime":2421.5,"body":"know, top 1% People that are"},{"speaker":"Aaron Moncur","startTime":2421.68,"endTime":2426.12,"body":"diligent. Yeah, yeah. Yeah,"},{"speaker":"Aaron Moncur","startTime":2421.68,"endTime":2426.12,"body":"absolutely. But but if you're,"},{"speaker":"Aaron Moncur","startTime":2426.15,"endTime":2430.62,"body":"you know, intelligent enough,"},{"speaker":"Aaron Moncur","startTime":2426.15,"endTime":2430.62,"body":"which, honestly, it doesn't even"},{"speaker":"Aaron Moncur","startTime":2430.62,"endTime":2433.65,"body":"need to be that high. But if"},{"speaker":"Aaron Moncur","startTime":2430.62,"endTime":2433.65,"body":"you're intelligent enough, and"},{"speaker":"Aaron Moncur","startTime":2433.65,"endTime":2438.63,"body":"you have tenacity, you can just"},{"speaker":"Aaron Moncur","startTime":2433.65,"endTime":2438.63,"body":"persevere and keep going. That I"},{"speaker":"Aaron Moncur","startTime":2438.63,"endTime":2444.0299999999997,"body":"think is far more important than"},{"speaker":"Aaron Moncur","startTime":2438.63,"endTime":2444.0299999999997,"body":"being super smart. And knowing"},{"speaker":"Aaron Moncur","startTime":2444.0299999999997,"endTime":2444.7799999999997,"body":"all the answers."},{"speaker":"Mark Hanchett","startTime":2445.7999999999997,"endTime":2447.96,"body":"Yeah, it's"},{"speaker":"Mark Hanchett","startTime":2445.7999999999997,"endTime":2447.96,"body":"probably the ones of those of us"},{"speaker":"Mark Hanchett","startTime":2447.96,"endTime":2450.9,"body":"that are the least intelligent"},{"speaker":"Mark Hanchett","startTime":2447.96,"endTime":2450.9,"body":"are the ones that keep going. So"},{"speaker":"Mark Hanchett","startTime":2450.93,"endTime":2456.87,"body":"I mean, there's that. But But"},{"speaker":"Mark Hanchett","startTime":2450.93,"endTime":2456.87,"body":"yeah, I mean, always. So always"},{"speaker":"Mark Hanchett","startTime":2456.87,"endTime":2459.69,"body":"focus on bringing people on"},{"speaker":"Mark Hanchett","startTime":2456.87,"endTime":2459.69,"body":"board that are so much better"},{"speaker":"Mark Hanchett","startTime":2459.69,"endTime":2463.11,"body":"than you at the things that you"},{"speaker":"Mark Hanchett","startTime":2459.69,"endTime":2463.11,"body":"are definitely not good at. And"},{"speaker":"Mark Hanchett","startTime":2463.11,"endTime":2465.39,"body":"even the things you think you're"},{"speaker":"Mark Hanchett","startTime":2463.11,"endTime":2465.39,"body":"good at go find someone better"},{"speaker":"Mark Hanchett","startTime":2465.39,"endTime":2466.59,"body":"than you that can do it better."},{"speaker":"Aaron Moncur","startTime":2467.1,"endTime":2469.11,"body":"Yeah, I was"},{"speaker":"Aaron Moncur","startTime":2467.1,"endTime":2469.11,"body":"thinking to myself, what would I"},{"speaker":"Aaron Moncur","startTime":2469.11,"endTime":2471.75,"body":"answer to that question? What"},{"speaker":"Aaron Moncur","startTime":2469.11,"endTime":2471.75,"body":"What advice do you give to"},{"speaker":"Aaron Moncur","startTime":2471.7799999999997,"endTime":2473.73,"body":"someone who wants to start a"},{"speaker":"Aaron Moncur","startTime":2471.7799999999997,"endTime":2473.73,"body":"business? I think one of the"},{"speaker":"Aaron Moncur","startTime":2473.73,"endTime":2477.9,"body":"things is be willing to pay good"},{"speaker":"Aaron Moncur","startTime":2473.73,"endTime":2477.9,"body":"money, a lot of money for really"},{"speaker":"Aaron Moncur","startTime":2477.93,"endTime":2480.84,"body":"good people. That's not for me."},{"speaker":"Mark Hanchett","startTime":2481.02,"endTime":2485.64,"body":"Yeah, it's it's"},{"speaker":"Mark Hanchett","startTime":2481.02,"endTime":2485.64,"body":"it's fantastic advice. There He"},{"speaker":"Mark Hanchett","startTime":2485.64,"endTime":2489.24,"body":"was another one. As I was"},{"speaker":"Mark Hanchett","startTime":2485.64,"endTime":2489.24,"body":"thinking through that in terms"},{"speaker":"Mark Hanchett","startTime":2489.24,"endTime":2492.12,"body":"of, you know, you're gonna make"},{"speaker":"Mark Hanchett","startTime":2489.24,"endTime":2492.12,"body":"a lot of mistakes, right? And I"},{"speaker":"Mark Hanchett","startTime":2492.12,"endTime":2494.88,"body":"mentioned this earlier, like,"},{"speaker":"Mark Hanchett","startTime":2492.12,"endTime":2494.88,"body":"just kind of keep going forward."},{"speaker":"Mark Hanchett","startTime":2495.84,"endTime":2501.36,"body":"But there's, it's this idea that"},{"speaker":"Mark Hanchett","startTime":2495.84,"endTime":2501.36,"body":"if you're going to start a"},{"speaker":"Mark Hanchett","startTime":2501.36,"endTime":2503.85,"body":"business, you're not going to"},{"speaker":"Mark Hanchett","startTime":2501.36,"endTime":2503.85,"body":"know all the answers. And you're"},{"speaker":"Mark Hanchett","startTime":2503.85,"endTime":2506.82,"body":"going to have to think about"},{"speaker":"Mark Hanchett","startTime":2503.85,"endTime":2506.82,"body":"that as you go. But as you"},{"speaker":"Mark Hanchett","startTime":2506.82,"endTime":2509.16,"body":"continue to grow, you're going"},{"speaker":"Mark Hanchett","startTime":2506.82,"endTime":2509.16,"body":"to find people that know the"},{"speaker":"Mark Hanchett","startTime":2509.16,"endTime":2512.31,"body":"answers better than you and"},{"speaker":"Mark Hanchett","startTime":2509.16,"endTime":2512.31,"body":"they'll make them faster, and"},{"speaker":"Mark Hanchett","startTime":2512.34,"endTime":2515.34,"body":"realize that the people from day"},{"speaker":"Mark Hanchett","startTime":2512.34,"endTime":2515.34,"body":"one are not the people that day."},{"speaker":"Mark Hanchett","startTime":2515.34,"endTime":2519.69,"body":"100. But every time every other"},{"speaker":"Mark Hanchett","startTime":2515.34,"endTime":2519.69,"body":"day after day one, you get"},{"speaker":"Mark Hanchett","startTime":2519.69,"endTime":2521.37,"body":"better. Yeah,"},{"speaker":"Aaron Moncur","startTime":2521.64,"endTime":2524.73,"body":"yeah. All right."},{"speaker":"Aaron Moncur","startTime":2521.64,"endTime":2524.73,"body":"Well said, Mark. Well, this has"},{"speaker":"Aaron Moncur","startTime":2524.73,"endTime":2529.2,"body":"been just a wonderful"},{"speaker":"Aaron Moncur","startTime":2524.73,"endTime":2529.2,"body":"discussion. I really appreciate"},{"speaker":"Aaron Moncur","startTime":2529.2,"endTime":2532.02,"body":"you taking time out of your busy"},{"speaker":"Aaron Moncur","startTime":2529.2,"endTime":2532.02,"body":"day to share with me and all the"},{"speaker":"Aaron Moncur","startTime":2532.02,"endTime":2535.86,"body":"listeners. Mark, how can people"},{"speaker":"Aaron Moncur","startTime":2532.02,"endTime":2535.86,"body":"get in touch with you?"},{"speaker":"Mark Hanchett","startTime":2536.52,"endTime":2539.37,"body":"So the best way"},{"speaker":"Mark Hanchett","startTime":2536.52,"endTime":2539.37,"body":"would be to send an email to"},{"speaker":"Mark Hanchett","startTime":2539.4,"endTime":2543.33,"body":"info at Atlas motor"},{"speaker":"Mark Hanchett","startTime":2539.4,"endTime":2543.33,"body":"vehicles.com. One of our people"},{"speaker":"Mark Hanchett","startTime":2543.33,"endTime":2546.09,"body":"there will answer it, if it's"},{"speaker":"Mark Hanchett","startTime":2543.33,"endTime":2546.09,"body":"directed very specifically"},{"speaker":"Mark Hanchett","startTime":2546.09,"endTime":2548.7,"body":"towards me, they'll actually"},{"speaker":"Mark Hanchett","startTime":2546.09,"endTime":2548.7,"body":"forward it to me and I will most"},{"speaker":"Mark Hanchett","startTime":2548.7,"endTime":2550.14,"body":"likely answer that question."},{"speaker":"Aaron Moncur","startTime":2550.7999999999997,"endTime":2553.56,"body":"Excellent. And art"},{"speaker":"Aaron Moncur","startTime":2550.7999999999997,"endTime":2553.56,"body":"for engineers who might be"},{"speaker":"Aaron Moncur","startTime":2553.56,"endTime":2555.81,"body":"listening to this thinking to"},{"speaker":"Aaron Moncur","startTime":2553.56,"endTime":2555.81,"body":"themselves? Wow, that sounds"},{"speaker":"Aaron Moncur","startTime":2555.81,"endTime":2558.36,"body":"like a really cool place to"},{"speaker":"Aaron Moncur","startTime":2555.81,"endTime":2558.36,"body":"work. Is that list hiring?"},{"speaker":"Mark Hanchett","startTime":2558.72,"endTime":2561.06,"body":"Oh, yes, we've"},{"speaker":"Mark Hanchett","startTime":2558.72,"endTime":2561.06,"body":"got openings for hardware"},{"speaker":"Mark Hanchett","startTime":2561.06,"endTime":2565.77,"body":"software, mechanical engineers,"},{"speaker":"Mark Hanchett","startTime":2561.06,"endTime":2565.77,"body":"manufacturing operations, you"},{"speaker":"Mark Hanchett","startTime":2565.77,"endTime":2570.06,"body":"name it, we've got openings for"},{"speaker":"Mark Hanchett","startTime":2565.77,"endTime":2570.06,"body":"all that stuff. You know, check"},{"speaker":"Mark Hanchett","startTime":2570.06,"endTime":2573.06,"body":"out some of the the job openings"},{"speaker":"Mark Hanchett","startTime":2570.06,"endTime":2573.06,"body":"on our careers page. If you want"},{"speaker":"Mark Hanchett","startTime":2573.06,"endTime":2576.57,"body":"to join that list. That's fun."},{"speaker":"Mark Hanchett","startTime":2573.06,"endTime":2576.57,"body":"The one thing I will say is, we"},{"speaker":"Mark Hanchett","startTime":2576.57,"endTime":2580.2599999999998,"body":"look for people that are mission"},{"speaker":"Mark Hanchett","startTime":2576.57,"endTime":2580.2599999999998,"body":"driven, not job driven. So if"},{"speaker":"Mark Hanchett","startTime":2580.2599999999998,"endTime":2582.69,"body":"you come to Atlas, we're looking"},{"speaker":"Mark Hanchett","startTime":2580.2599999999998,"endTime":2582.69,"body":"for people that buy often the"},{"speaker":"Mark Hanchett","startTime":2582.69,"endTime":2585.27,"body":"mission, because what's in the"},{"speaker":"Mark Hanchett","startTime":2582.69,"endTime":2585.27,"body":"job description may not be what"},{"speaker":"Mark Hanchett","startTime":2585.27,"endTime":2587.49,"body":"you need to do tomorrow. It's"},{"speaker":"Mark Hanchett","startTime":2585.27,"endTime":2587.49,"body":"all about what we need to"},{"speaker":"Mark Hanchett","startTime":2587.49,"endTime":2589.62,"body":"accomplish to move ourselves"},{"speaker":"Mark Hanchett","startTime":2587.49,"endTime":2589.62,"body":"forward."},{"speaker":"Aaron Moncur","startTime":2590.25,"endTime":2592.59,"body":"Terrific."},{"speaker":"Aaron Moncur","startTime":2590.25,"endTime":2592.59,"body":"Terrific. All right. Well, Mark,"},{"speaker":"Aaron Moncur","startTime":2592.59,"endTime":2595.38,"body":"thank you so much again, I"},{"speaker":"Aaron Moncur","startTime":2592.59,"endTime":2595.38,"body":"really appreciate you being on"},{"speaker":"Aaron Moncur","startTime":2595.38,"endTime":2595.77,"body":"the show."},{"speaker":"Mark Hanchett","startTime":2596.19,"endTime":2597.12,"body":"All right, thank"},{"speaker":"Mark Hanchett","startTime":2596.19,"endTime":2597.12,"body":"you."},{"speaker":"Aaron Moncur","startTime":2601.0499999999997,"endTime":2604.5,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2601.0499999999997,"endTime":2604.5,"body":"founder of pipeline design, and"},{"speaker":"Aaron Moncur","startTime":2604.5,"endTime":2607.5299999999997,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2604.5,"endTime":2607.5299999999997,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":2607.5299999999997,"endTime":2611.07,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":2607.5299999999997,"endTime":2611.07,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2611.07,"endTime":2614.82,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":2611.07,"endTime":2614.82,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":2614.85,"endTime":2619.14,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":2614.85,"endTime":2619.14,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":2619.14,"endTime":2621.9,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":2619.14,"endTime":2621.9,"body":"listening"}]}