{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"Hi everyone, we've"},{"speaker":"Presenter","startTime":0.96,"endTime":3.48,"body":"set up this being an engineer"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"podcast as an industry knowledge"},{"speaker":"Presenter","startTime":3.48,"endTime":8.04,"body":"repository, if you will, we hope"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"it'll be a tool where engineers"},{"speaker":"Presenter","startTime":8.04,"endTime":10.8,"body":"can learn about and connect with"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"other companies, technologies,"},{"speaker":"Presenter","startTime":10.8,"endTime":13.83,"body":"people, resources and"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"opportunities. So make some"},{"speaker":"Presenter","startTime":13.83,"endTime":17.76,"body":"connections and enjoy the show."},{"speaker":"Arne Lang-Ree","startTime":18.21,"endTime":19.98,"body":"You know, I think"},{"speaker":"Arne Lang-Ree","startTime":18.21,"endTime":19.98,"body":"the first thing that struck me"},{"speaker":"Arne Lang-Ree","startTime":19.98,"endTime":24.87,"body":"was a sense of craft, that a lot"},{"speaker":"Arne Lang-Ree","startTime":19.98,"endTime":24.87,"body":"of these, you know, the"},{"speaker":"Arne Lang-Ree","startTime":24.9,"endTime":28.56,"body":"professionals on the line"},{"speaker":"Arne Lang-Ree","startTime":24.9,"endTime":28.56,"body":"electricians, sheetmetal"},{"speaker":"Arne Lang-Ree","startTime":28.56,"endTime":32.22,"body":"workers, welders. You know,"},{"speaker":"Arne Lang-Ree","startTime":28.56,"endTime":32.22,"body":"there's a lot of pride in their"},{"speaker":"Arne Lang-Ree","startTime":32.22,"endTime":35.76,"body":"craft, just to kind of see that"},{"speaker":"Arne Lang-Ree","startTime":32.22,"endTime":35.76,"body":"at work, how they went about"},{"speaker":"Arne Lang-Ree","startTime":35.76,"endTime":36.42,"body":"their business."},{"speaker":"Aaron Moncur","startTime":50.25,"endTime":53.52,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":50.25,"endTime":53.52,"body":"to another exciting episode of"},{"speaker":"Aaron Moncur","startTime":53.52,"endTime":56.85,"body":"The being an engineering"},{"speaker":"Aaron Moncur","startTime":53.52,"endTime":56.85,"body":"podcast. We're talking with Arne"},{"speaker":"Aaron Moncur","startTime":56.88,"endTime":59.94,"body":"Lang-Ree today who holds a"},{"speaker":"Aaron Moncur","startTime":56.88,"endTime":59.94,"body":"bachelor's degree in mechanical"},{"speaker":"Aaron Moncur","startTime":59.94,"endTime":63.3,"body":"engineering, and a master's"},{"speaker":"Aaron Moncur","startTime":59.94,"endTime":63.3,"body":"degree in product design from"},{"speaker":"Aaron Moncur","startTime":63.3,"endTime":66.9,"body":"Stanford University. Arna has"},{"speaker":"Aaron Moncur","startTime":63.3,"endTime":66.9,"body":"worked within a variety of"},{"speaker":"Aaron Moncur","startTime":66.9,"endTime":70.77,"body":"design areas, from toys to"},{"speaker":"Aaron Moncur","startTime":66.9,"endTime":70.77,"body":"sports to premium products, and"},{"speaker":"Aaron Moncur","startTime":70.77,"endTime":74.88,"body":"is the founder and CEO of"},{"speaker":"Aaron Moncur","startTime":70.77,"endTime":74.88,"body":"Spanner product development,"},{"speaker":"Aaron Moncur","startTime":74.91,"endTime":78.24,"body":"where he and his team develop"},{"speaker":"Aaron Moncur","startTime":74.91,"endTime":78.24,"body":"exquisitely crafted consumer"},{"speaker":"Aaron Moncur","startTime":78.24,"endTime":82.71,"body":"products in the heart of Silicon"},{"speaker":"Aaron Moncur","startTime":78.24,"endTime":82.71,"body":"Valley. Also, this is a special"},{"speaker":"Aaron Moncur","startTime":82.71,"endTime":86.16,"body":"treat for me, because Ana was"},{"speaker":"Aaron Moncur","startTime":82.71,"endTime":86.16,"body":"one of the first people to hire"},{"speaker":"Aaron Moncur","startTime":86.16,"endTime":90.09,"body":"me, way back in the day after I"},{"speaker":"Aaron Moncur","startTime":86.16,"endTime":90.09,"body":"had just started pipeline. And"},{"speaker":"Aaron Moncur","startTime":90.09,"endTime":93.39,"body":"that Job was one of my first"},{"speaker":"Aaron Moncur","startTime":90.09,"endTime":93.39,"body":"what I thought of at the time is"},{"speaker":"Aaron Moncur","startTime":93.42,"endTime":96.9,"body":"big contract. So it's it's very"},{"speaker":"Aaron Moncur","startTime":93.42,"endTime":96.9,"body":"cool that I get the chance now"},{"speaker":"Aaron Moncur","startTime":96.9,"endTime":100.56,"body":"to interview Orna Welcome to the"},{"speaker":"Aaron Moncur","startTime":96.9,"endTime":100.56,"body":"show. Thanks for being with me."},{"speaker":"Arne Lang-Ree","startTime":101.37,"endTime":103.2,"body":"Well, thanks,"},{"speaker":"Arne Lang-Ree","startTime":101.37,"endTime":103.2,"body":"Aaron. Absolute pleasure to be"},{"speaker":"Arne Lang-Ree","startTime":103.2,"endTime":103.44,"body":"here."},{"speaker":"Aaron Moncur","startTime":104.04,"endTime":106.62,"body":"Okay, what made"},{"speaker":"Aaron Moncur","startTime":104.04,"endTime":106.62,"body":"you decide to become an"},{"speaker":"Aaron Moncur","startTime":106.62,"endTime":107.16,"body":"engineer?"},{"speaker":"Arne Lang-Ree","startTime":108.54,"endTime":111.09,"body":"Yeah, I don't"},{"speaker":"Arne Lang-Ree","startTime":108.54,"endTime":111.09,"body":"know, if it was ever really a"},{"speaker":"Arne Lang-Ree","startTime":111.09,"endTime":115.29,"body":"decision. It just was kind of"},{"speaker":"Arne Lang-Ree","startTime":111.09,"endTime":115.29,"body":"the flow. My dad was a"},{"speaker":"Arne Lang-Ree","startTime":115.35,"endTime":119.34,"body":"mechanical engineer. So I had a"},{"speaker":"Arne Lang-Ree","startTime":115.35,"endTime":119.34,"body":"pretty good idea. I think early"},{"speaker":"Arne Lang-Ree","startTime":119.34,"endTime":124.53,"body":"on, that engineers got to sort"},{"speaker":"Arne Lang-Ree","startTime":119.34,"endTime":124.53,"body":"of dream stuff up and then make"},{"speaker":"Arne Lang-Ree","startTime":124.53,"endTime":129.69,"body":"them you know, as a kid, like a"},{"speaker":"Arne Lang-Ree","startTime":124.53,"endTime":129.69,"body":"lot of people that end up in"},{"speaker":"Arne Lang-Ree","startTime":129.69,"endTime":133.47,"body":"this field. Anything in the"},{"speaker":"Arne Lang-Ree","startTime":129.69,"endTime":133.47,"body":"house that broke was mine to"},{"speaker":"Arne Lang-Ree","startTime":133.47,"endTime":136.92,"body":"tear down. You know, I just"},{"speaker":"Arne Lang-Ree","startTime":133.47,"endTime":136.92,"body":"fascinated by how everything"},{"speaker":"Arne Lang-Ree","startTime":136.92,"endTime":140.13,"body":"went together. Like, what all"},{"speaker":"Arne Lang-Ree","startTime":136.92,"endTime":140.13,"body":"the parts and pieces were, how"},{"speaker":"Arne Lang-Ree","startTime":140.13,"endTime":144.78,"body":"did they work? You know, from"},{"speaker":"Arne Lang-Ree","startTime":140.13,"endTime":144.78,"body":"washing machines to transistor"},{"speaker":"Arne Lang-Ree","startTime":144.78,"endTime":149.34,"body":"radios. When I was a teenager, I"},{"speaker":"Arne Lang-Ree","startTime":144.78,"endTime":149.34,"body":"worked in my dad's fabrication"},{"speaker":"Arne Lang-Ree","startTime":149.34,"endTime":154.35,"body":"shop, just go for on the"},{"speaker":"Arne Lang-Ree","startTime":149.34,"endTime":154.35,"body":"assembly line. So you know,"},{"speaker":"Arne Lang-Ree","startTime":154.35,"endTime":157.92,"body":"again, just getting a hands on"},{"speaker":"Arne Lang-Ree","startTime":154.35,"endTime":157.92,"body":"sense of of how things were, how"},{"speaker":"Arne Lang-Ree","startTime":157.92,"endTime":159.99,"body":"things were made, assembled, and"},{"speaker":"Arne Lang-Ree","startTime":157.92,"endTime":159.99,"body":"all that. So it just kind of"},{"speaker":"Arne Lang-Ree","startTime":159.99,"endTime":165.09,"body":"felt like the natural flow of"},{"speaker":"Arne Lang-Ree","startTime":159.99,"endTime":165.09,"body":"things to just go on into"},{"speaker":"Arne Lang-Ree","startTime":165.09,"endTime":165.9,"body":"engineering school."},{"speaker":"Aaron Moncur","startTime":166.68,"endTime":169.56,"body":"I'm curious about"},{"speaker":"Aaron Moncur","startTime":166.68,"endTime":169.56,"body":"your time working in your dad's"},{"speaker":"Aaron Moncur","startTime":169.59,"endTime":172.62,"body":"fab shop. What were you"},{"speaker":"Aaron Moncur","startTime":169.59,"endTime":172.62,"body":"mentioned? Gopher, what? What"},{"speaker":"Aaron Moncur","startTime":172.62,"endTime":177.09,"body":"were some of the things that you"},{"speaker":"Aaron Moncur","startTime":172.62,"endTime":177.09,"body":"did there? And how do you think"},{"speaker":"Aaron Moncur","startTime":177.09,"endTime":181.17,"body":"they built a foundation for you?"},{"speaker":"Aaron Moncur","startTime":177.09,"endTime":181.17,"body":"Or maybe what were some of the"},{"speaker":"Aaron Moncur","startTime":181.17,"endTime":184.5,"body":"most useful things you did to"},{"speaker":"Aaron Moncur","startTime":181.17,"endTime":184.5,"body":"build that foundation?"},{"speaker":"Arne Lang-Ree","startTime":185.16,"endTime":189.24,"body":"Yeah, so just"},{"speaker":"Arne Lang-Ree","startTime":185.16,"endTime":189.24,"body":"quick context, they made food"},{"speaker":"Arne Lang-Ree","startTime":189.24,"endTime":192.75,"body":"processing machinery SO, SO big"},{"speaker":"Arne Lang-Ree","startTime":189.24,"endTime":192.75,"body":"machines, lots of stainless"},{"speaker":"Arne Lang-Ree","startTime":192.75,"endTime":196.23,"body":"steel, you know, the electrical"},{"speaker":"Arne Lang-Ree","startTime":192.75,"endTime":196.23,"body":"controls, the motors, all that"},{"speaker":"Arne Lang-Ree","startTime":196.23,"endTime":200.01,"body":"kind of stuff. And you've"},{"speaker":"Arne Lang-Ree","startTime":196.23,"endTime":200.01,"body":"probably seen one of their"},{"speaker":"Arne Lang-Ree","startTime":200.01,"endTime":204.06,"body":"machines, they're in every"},{"speaker":"Arne Lang-Ree","startTime":200.01,"endTime":204.06,"body":"single Burger King in on the"},{"speaker":"Arne Lang-Ree","startTime":204.06,"endTime":207.63,"body":"planet, the machine that flame"},{"speaker":"Arne Lang-Ree","startTime":204.06,"endTime":207.63,"body":"broils your burger back there."},{"speaker":"Arne Lang-Ree","startTime":209.52,"endTime":212.85,"body":"You know, I think the first"},{"speaker":"Arne Lang-Ree","startTime":209.52,"endTime":212.85,"body":"thing that struck me was a sense"},{"speaker":"Arne Lang-Ree","startTime":212.85,"endTime":218.16,"body":"of craft, that a lot of these,"},{"speaker":"Arne Lang-Ree","startTime":212.85,"endTime":218.16,"body":"you know, the professionals on"},{"speaker":"Arne Lang-Ree","startTime":218.16,"endTime":222.33,"body":"the line, electricians,"},{"speaker":"Arne Lang-Ree","startTime":218.16,"endTime":222.33,"body":"sheetmetal workers, welders, you"},{"speaker":"Arne Lang-Ree","startTime":222.33,"endTime":226.11,"body":"know, there's a lot of pride in"},{"speaker":"Arne Lang-Ree","startTime":222.33,"endTime":226.11,"body":"their craft. And it is probably"},{"speaker":"Arne Lang-Ree","startTime":226.11,"endTime":229.89,"body":"something my dad recognized when"},{"speaker":"Arne Lang-Ree","startTime":226.11,"endTime":229.89,"body":"he hired them, but just to kind"},{"speaker":"Arne Lang-Ree","startTime":229.89,"endTime":233.91,"body":"of see that at work, how they"},{"speaker":"Arne Lang-Ree","startTime":229.89,"endTime":233.91,"body":"went about their business. You"},{"speaker":"Arne Lang-Ree","startTime":233.91,"endTime":239.4,"body":"know, my job was deburring sheet"},{"speaker":"Arne Lang-Ree","startTime":233.91,"endTime":239.4,"body":"metal or putting, stripping and"},{"speaker":"Arne Lang-Ree","startTime":239.4,"endTime":242.28,"body":"putting terminals on the ends of"},{"speaker":"Arne Lang-Ree","startTime":239.4,"endTime":242.28,"body":"bits of wire, you know,"},{"speaker":"Arne Lang-Ree","startTime":242.28,"endTime":246.06,"body":"degreasing stuff that was going"},{"speaker":"Arne Lang-Ree","startTime":242.28,"endTime":246.06,"body":"to go in the machine, just all"},{"speaker":"Arne Lang-Ree","startTime":246.06,"endTime":252.18,"body":"the stuff nobody else wanted to"},{"speaker":"Arne Lang-Ree","startTime":246.06,"endTime":252.18,"body":"do. But I think it gave me a"},{"speaker":"Arne Lang-Ree","startTime":252.18,"endTime":256.38,"body":"very visceral experience with"},{"speaker":"Arne Lang-Ree","startTime":252.18,"endTime":256.38,"body":"with material, you know, to"},{"speaker":"Arne Lang-Ree","startTime":256.38,"endTime":261.15,"body":"understand how stainless steel,"},{"speaker":"Arne Lang-Ree","startTime":256.38,"endTime":261.15,"body":"you know, in sheet metal form"},{"speaker":"Arne Lang-Ree","startTime":261.15,"endTime":268.56,"body":"behaves, say and what goes into"},{"speaker":"Arne Lang-Ree","startTime":261.15,"endTime":268.56,"body":"all of that, you know, why it's"},{"speaker":"Arne Lang-Ree","startTime":268.56,"endTime":275.79,"body":"important to be tidy about"},{"speaker":"Arne Lang-Ree","startTime":268.56,"endTime":275.79,"body":"things that that users may never"},{"speaker":"Arne Lang-Ree","startTime":275.79,"endTime":280.56,"body":"see. You know, the electrician"},{"speaker":"Arne Lang-Ree","startTime":275.79,"endTime":280.56,"body":"jumps out. You know, he was very"},{"speaker":"Arne Lang-Ree","startTime":280.56,"endTime":284.1,"body":"fastidious about routing wires"},{"speaker":"Arne Lang-Ree","startTime":280.56,"endTime":284.1,"body":"in the control boxes, making"},{"speaker":"Arne Lang-Ree","startTime":284.1,"endTime":287.79,"body":"sure all the terminals were"},{"speaker":"Arne Lang-Ree","startTime":284.1,"endTime":287.79,"body":"labeled properly. Wires are cut"},{"speaker":"Arne Lang-Ree","startTime":287.79,"endTime":293.28,"body":"to the correct length. You know,"},{"speaker":"Arne Lang-Ree","startTime":287.79,"endTime":293.28,"body":"it's a work of art. But there's"},{"speaker":"Arne Lang-Ree","startTime":293.31,"endTime":295.44,"body":"there were reasons for doing"},{"speaker":"Arne Lang-Ree","startTime":293.31,"endTime":295.44,"body":"that. You know, it was sort of"},{"speaker":"Arne Lang-Ree","startTime":295.44,"endTime":296.22,"body":"eye opening that way."},{"speaker":"Aaron Moncur","startTime":297.36,"endTime":301.29,"body":"So you're you're"},{"speaker":"Aaron Moncur","startTime":297.36,"endTime":301.29,"body":"it In my opinion, anyway, a very"},{"speaker":"Aaron Moncur","startTime":301.29,"endTime":305.94,"body":"successful leader of engineering"},{"speaker":"Aaron Moncur","startTime":301.29,"endTime":305.94,"body":"teams at this point, you've had"},{"speaker":"Aaron Moncur","startTime":305.94,"endTime":309.78,"body":"a successful career, you're"},{"speaker":"Aaron Moncur","startTime":305.94,"endTime":309.78,"body":"welcome. And I would love to try"},{"speaker":"Aaron Moncur","startTime":309.78,"endTime":312.84,"body":"and kind of reverse engineer how"},{"speaker":"Aaron Moncur","startTime":309.78,"endTime":312.84,"body":"you got there a little bit so"},{"speaker":"Aaron Moncur","startTime":312.84,"endTime":315.69,"body":"that people listening to this"},{"speaker":"Aaron Moncur","startTime":312.84,"endTime":315.69,"body":"can try and adopt the same"},{"speaker":"Aaron Moncur","startTime":315.69,"endTime":319.68,"body":"mindsets, the same behaviors and"},{"speaker":"Aaron Moncur","startTime":315.69,"endTime":319.68,"body":"practices. Do you recall when"},{"speaker":"Aaron Moncur","startTime":319.68,"endTime":323.25,"body":"you were working? Back in that"},{"speaker":"Aaron Moncur","startTime":319.68,"endTime":323.25,"body":"fab shop, you know, doing the"},{"speaker":"Aaron Moncur","startTime":324.15,"endTime":327.15,"body":"the grunt work, for lack of a"},{"speaker":"Aaron Moncur","startTime":324.15,"endTime":327.15,"body":"better term? What was your"},{"speaker":"Aaron Moncur","startTime":327.15,"endTime":331.86,"body":"mindset? Then? What was it one"},{"speaker":"Aaron Moncur","startTime":327.15,"endTime":331.86,"body":"of feeling put out that you had"},{"speaker":"Aaron Moncur","startTime":331.86,"endTime":336.33,"body":"to do this? This grunt work? Or"},{"speaker":"Aaron Moncur","startTime":331.86,"endTime":336.33,"body":"was it one of the this is great,"},{"speaker":"Aaron Moncur","startTime":336.36,"endTime":339.39,"body":"I'm really happy and grateful"},{"speaker":"Aaron Moncur","startTime":336.36,"endTime":339.39,"body":"that I get the opportunity to"},{"speaker":"Aaron Moncur","startTime":339.39,"endTime":340.32,"body":"learn these things."},{"speaker":"Arne Lang-Ree","startTime":341.07,"endTime":344.52,"body":"Yeah, I think"},{"speaker":"Arne Lang-Ree","startTime":341.07,"endTime":344.52,"body":"much more of the latter. I found"},{"speaker":"Arne Lang-Ree","startTime":344.52,"endTime":347.61,"body":"everything in there fascinating."},{"speaker":"Arne Lang-Ree","startTime":344.52,"endTime":347.61,"body":"Because, you know, my dad would"},{"speaker":"Arne Lang-Ree","startTime":347.61,"endTime":351.03,"body":"take my brother and I to the"},{"speaker":"Arne Lang-Ree","startTime":347.61,"endTime":351.03,"body":"shop, you know, when, when we"},{"speaker":"Arne Lang-Ree","startTime":351.03,"endTime":353.97,"body":"are growing up, so we're no"},{"speaker":"Arne Lang-Ree","startTime":351.03,"endTime":353.97,"body":"stranger to it. And to get to"},{"speaker":"Arne Lang-Ree","startTime":353.97,"endTime":357.39,"body":"finally worked there, in the one"},{"speaker":"Arne Lang-Ree","startTime":353.97,"endTime":357.39,"body":"hand felt sort of a privilege."},{"speaker":"Arne Lang-Ree","startTime":357.72,"endTime":362.76,"body":"There was also a sense of"},{"speaker":"Arne Lang-Ree","startTime":357.72,"endTime":362.76,"body":"wanting to prove myself that I'm"},{"speaker":"Arne Lang-Ree","startTime":362.76,"endTime":365.43,"body":"not just there, because I'm the"},{"speaker":"Arne Lang-Ree","startTime":362.76,"endTime":365.43,"body":"boss's kid, and I'm going to be"},{"speaker":"Arne Lang-Ree","startTime":365.43,"endTime":372.09,"body":"a slacker. You know, I wanted to"},{"speaker":"Arne Lang-Ree","startTime":365.43,"endTime":372.09,"body":"prove to the guys on the floor"},{"speaker":"Arne Lang-Ree","startTime":372.12,"endTime":375.9,"body":"that, you know, I was happy"},{"speaker":"Arne Lang-Ree","startTime":372.12,"endTime":375.9,"body":"doing that work. I could do a"},{"speaker":"Arne Lang-Ree","startTime":375.9,"endTime":379.59,"body":"good job. You know, and all of"},{"speaker":"Arne Lang-Ree","startTime":375.9,"endTime":379.59,"body":"that."},{"speaker":"Aaron Moncur","startTime":381.33,"endTime":385.05,"body":"Earning your"},{"speaker":"Aaron Moncur","startTime":381.33,"endTime":385.05,"body":"place. Yeah, that's great. Okay."},{"speaker":"Aaron Moncur","startTime":385.44,"endTime":390.0,"body":"Well, eventually, you graduated"},{"speaker":"Aaron Moncur","startTime":385.44,"endTime":390.0,"body":"from from the shop. And earlier"},{"speaker":"Aaron Moncur","startTime":390.0,"endTime":393.66,"body":"in your career, you went on to"},{"speaker":"Aaron Moncur","startTime":390.0,"endTime":393.66,"body":"design toys. I wondered, are"},{"speaker":"Aaron Moncur","startTime":393.66,"endTime":397.2,"body":"there any memorable toys that"},{"speaker":"Aaron Moncur","startTime":393.66,"endTime":397.2,"body":"listeners might remember? And"},{"speaker":"Aaron Moncur","startTime":397.47,"endTime":399.99,"body":"what was your favorite one that"},{"speaker":"Aaron Moncur","startTime":397.47,"endTime":399.99,"body":"that you designed?"},{"speaker":"Arne Lang-Ree","startTime":400.38,"endTime":404.46,"body":"Yeah. I think"},{"speaker":"Arne Lang-Ree","startTime":400.38,"endTime":404.46,"body":"probably the most memorable that"},{"speaker":"Arne Lang-Ree","startTime":405.72,"endTime":407.7,"body":"most people go oh, yeah, I had"},{"speaker":"Arne Lang-Ree","startTime":405.72,"endTime":407.7,"body":"one of those"},{"speaker":"Arne Lang-Ree","startTime":409.02,"endTime":413.7,"body":"was the vortex football. So at"},{"speaker":"Arne Lang-Ree","startTime":409.02,"endTime":413.7,"body":"odds on which is the company"},{"speaker":"Arne Lang-Ree","startTime":413.7,"endTime":419.19,"body":"that that they started by with a"},{"speaker":"Arne Lang-Ree","startTime":413.7,"endTime":419.19,"body":"koosh ball. And it was launched"},{"speaker":"Arne Lang-Ree","startTime":419.19,"endTime":425.46,"body":"by another mechanical engineer,"},{"speaker":"Arne Lang-Ree","startTime":419.19,"endTime":425.46,"body":"by the way. So the vortex ball,"},{"speaker":"Arne Lang-Ree","startTime":425.46,"endTime":428.01,"body":"you know, with the tail on it,"},{"speaker":"Arne Lang-Ree","startTime":425.46,"endTime":428.01,"body":"and you could throw it farther,"},{"speaker":"Arne Lang-Ree","startTime":428.13,"endTime":432.33,"body":"just because they had a tail, it"},{"speaker":"Arne Lang-Ree","startTime":428.13,"endTime":432.33,"body":"was more aerodynamic. You know,"},{"speaker":"Arne Lang-Ree","startTime":432.33,"endTime":436.41,"body":"everybody remembers that toy. So"},{"speaker":"Arne Lang-Ree","startTime":432.33,"endTime":436.41,"body":"it was super fun to work on that"},{"speaker":"Arne Lang-Ree","startTime":436.41,"endTime":439.92,"body":"product line. Because we're"},{"speaker":"Arne Lang-Ree","startTime":436.41,"endTime":439.92,"body":"always trying to expand is the"},{"speaker":"Arne Lang-Ree","startTime":439.92,"endTime":442.92,"body":"next one going to be you go even"},{"speaker":"Arne Lang-Ree","startTime":439.92,"endTime":442.92,"body":"farther. So it has to be more"},{"speaker":"Arne Lang-Ree","startTime":442.92,"endTime":445.83,"body":"aerodynamic. And how do we do"},{"speaker":"Arne Lang-Ree","startTime":442.92,"endTime":445.83,"body":"that in a toy. And, you know,"},{"speaker":"Arne Lang-Ree","startTime":445.83,"endTime":448.47,"body":"the hours of going back and"},{"speaker":"Arne Lang-Ree","startTime":445.83,"endTime":448.47,"body":"forth between the model shop"},{"speaker":"Arne Lang-Ree","startTime":448.47,"endTime":451.35,"body":"into the parking lot and"},{"speaker":"Arne Lang-Ree","startTime":448.47,"endTime":451.35,"body":"throwing my shoulder out. And"},{"speaker":"Arne Lang-Ree","startTime":452.64,"endTime":456.9,"body":"you know, was super fun. I got"},{"speaker":"Arne Lang-Ree","startTime":452.64,"endTime":456.9,"body":"to go on one of the shoots for"},{"speaker":"Arne Lang-Ree","startTime":456.9,"endTime":460.44,"body":"the Saturday morning commercial."},{"speaker":"Arne Lang-Ree","startTime":456.9,"endTime":460.44,"body":"When John Elway was their"},{"speaker":"Arne Lang-Ree","startTime":460.44,"endTime":465.48,"body":"spokesperson. Oh, so I'm like"},{"speaker":"Arne Lang-Ree","startTime":460.44,"endTime":465.48,"body":"right off camera with a box of"},{"speaker":"Arne Lang-Ree","startTime":465.48,"endTime":468.6,"body":"vortex balls, like feeding them"},{"speaker":"Arne Lang-Ree","startTime":465.48,"endTime":468.6,"body":"to LA. So you can come down the"},{"speaker":"Arne Lang-Ree","startTime":468.6,"endTime":474.6,"body":"field. You know, lots of lots of"},{"speaker":"Arne Lang-Ree","startTime":468.6,"endTime":474.6,"body":"really fun stuff like that. My"},{"speaker":"Arne Lang-Ree","startTime":474.6,"endTime":479.61,"body":"favorite, I think just as a"},{"speaker":"Arne Lang-Ree","startTime":474.6,"endTime":479.61,"body":"designer, probably not too many"},{"speaker":"Arne Lang-Ree","startTime":479.61,"endTime":484.74,"body":"people know. But you might know"},{"speaker":"Arne Lang-Ree","startTime":479.61,"endTime":484.74,"body":"the company klutz. They have,"},{"speaker":"Arne Lang-Ree","startTime":485.79,"endTime":488.43,"body":"they're more like, like craft"},{"speaker":"Arne Lang-Ree","startTime":485.79,"endTime":488.43,"body":"books, they're more like a"},{"speaker":"Arne Lang-Ree","startTime":488.43,"endTime":491.55,"body":"publisher of activity books and"},{"speaker":"Arne Lang-Ree","startTime":488.43,"endTime":491.55,"body":"things. But all of their books"},{"speaker":"Arne Lang-Ree","startTime":491.55,"endTime":495.66,"body":"typically would come with some"},{"speaker":"Arne Lang-Ree","startTime":491.55,"endTime":495.66,"body":"material that you would then"},{"speaker":"Arne Lang-Ree","startTime":495.66,"endTime":499.71,"body":"use, you know, to accomplish the"},{"speaker":"Arne Lang-Ree","startTime":495.66,"endTime":499.71,"body":"craft or whatever it is in that"},{"speaker":"Arne Lang-Ree","startTime":499.71,"endTime":504.03,"body":"book. And I did a bunch of stuff"},{"speaker":"Arne Lang-Ree","startTime":499.71,"endTime":504.03,"body":"for them. But my favorite was,"},{"speaker":"Arne Lang-Ree","startTime":504.54,"endTime":510.36,"body":"had nothing to do with a book,"},{"speaker":"Arne Lang-Ree","startTime":504.54,"endTime":510.36,"body":"it was a parachute toy. So the"},{"speaker":"Arne Lang-Ree","startTime":510.36,"endTime":512.88,"body":"founder there had this notion"},{"speaker":"Arne Lang-Ree","startTime":510.36,"endTime":512.88,"body":"and he actually built this first"},{"speaker":"Arne Lang-Ree","startTime":512.88,"endTime":516.69,"body":"prototype of a ball about the"},{"speaker":"Arne Lang-Ree","startTime":512.88,"endTime":516.69,"body":"size of a softball or grapefruit"},{"speaker":"Arne Lang-Ree","startTime":517.29,"endTime":521.25,"body":"with a big parachutes stuffed in"},{"speaker":"Arne Lang-Ree","startTime":517.29,"endTime":521.25,"body":"it and a piece of webbing that"},{"speaker":"Arne Lang-Ree","startTime":521.25,"endTime":524.85,"body":"you could then you know, sling"},{"speaker":"Arne Lang-Ree","startTime":521.25,"endTime":524.85,"body":"it up into the air. But he"},{"speaker":"Arne Lang-Ree","startTime":524.85,"endTime":527.67,"body":"wanted the parachute to open"},{"speaker":"Arne Lang-Ree","startTime":524.85,"endTime":527.67,"body":"elegantly right at the top of"},{"speaker":"Arne Lang-Ree","startTime":527.67,"endTime":531.06,"body":"the ark, you know, and just"},{"speaker":"Arne Lang-Ree","startTime":527.67,"endTime":531.06,"body":"poof, magically, at the top"},{"speaker":"Arne Lang-Ree","startTime":531.06,"endTime":535.17,"body":"every time. But of course, you"},{"speaker":"Arne Lang-Ree","startTime":531.06,"endTime":535.17,"body":"know, like any other parachute"},{"speaker":"Arne Lang-Ree","startTime":535.17,"endTime":536.7,"body":"toy, when you're a little kid,"},{"speaker":"Arne Lang-Ree","startTime":535.17,"endTime":536.7,"body":"you're trying to throw it in the"},{"speaker":"Arne Lang-Ree","startTime":536.7,"endTime":540.15,"body":"air, the parachute opens on the"},{"speaker":"Arne Lang-Ree","startTime":536.7,"endTime":540.15,"body":"way up. And it's, you know,"},{"speaker":"Arne Lang-Ree","startTime":540.36,"endTime":544.65,"body":"frustrating as can be. So he"},{"speaker":"Arne Lang-Ree","startTime":540.36,"endTime":544.65,"body":"challenged me to come up with a"},{"speaker":"Arne Lang-Ree","startTime":544.65,"endTime":548.67,"body":"way to do that, you know, no"},{"speaker":"Arne Lang-Ree","startTime":544.65,"endTime":548.67,"body":"batteries, no mechanism, just"},{"speaker":"Arne Lang-Ree","startTime":549.21,"endTime":551.82,"body":"naturally, the way the parts"},{"speaker":"Arne Lang-Ree","startTime":549.21,"endTime":551.82,"body":"came together that that would"},{"speaker":"Arne Lang-Ree","startTime":551.82,"endTime":558.18,"body":"happen. So it was one of those"},{"speaker":"Arne Lang-Ree","startTime":551.82,"endTime":558.18,"body":"sketchbook aha moments. You"},{"speaker":"Arne Lang-Ree","startTime":558.18,"endTime":562.68,"body":"know, just realizing that if the"},{"speaker":"Arne Lang-Ree","startTime":558.18,"endTime":562.68,"body":"ball opens this way, then you"},{"speaker":"Arne Lang-Ree","startTime":562.68,"endTime":564.69,"body":"know, as the air flows around"},{"speaker":"Arne Lang-Ree","startTime":562.68,"endTime":564.69,"body":"the ball, that there's low"},{"speaker":"Arne Lang-Ree","startTime":564.69,"endTime":567.3,"body":"pressure on the sides, and"},{"speaker":"Arne Lang-Ree","startTime":564.69,"endTime":567.3,"body":"that's going to pull the ball"},{"speaker":"Arne Lang-Ree","startTime":567.3,"endTime":572.07,"body":"apart. So if we could make the"},{"speaker":"Arne Lang-Ree","startTime":567.3,"endTime":572.07,"body":"ball fly this way. So I ended up"},{"speaker":"Arne Lang-Ree","startTime":572.28,"endTime":574.95,"body":"putting an extra piece of leash"},{"speaker":"Arne Lang-Ree","startTime":572.28,"endTime":574.95,"body":"on there that came around and"},{"speaker":"Arne Lang-Ree","startTime":574.95,"endTime":580.02,"body":"hooked to the far side, and then"},{"speaker":"Arne Lang-Ree","startTime":574.95,"endTime":580.02,"body":"the drag on the leash, kept the"},{"speaker":"Arne Lang-Ree","startTime":580.02,"endTime":582.78,"body":"ball together, but as soon as it"},{"speaker":"Arne Lang-Ree","startTime":580.02,"endTime":582.78,"body":"stalled out and the leash would"},{"speaker":"Arne Lang-Ree","startTime":582.78,"endTime":585.75,"body":"kind of catch up, it would"},{"speaker":"Arne Lang-Ree","startTime":582.78,"endTime":585.75,"body":"unhook and the bucket open."},{"speaker":"Arne Lang-Ree","startTime":585.81,"endTime":589.14,"body":"Okay, brilliant. So it was kind"},{"speaker":"Arne Lang-Ree","startTime":585.81,"endTime":589.14,"body":"of all of those elements coming"},{"speaker":"Arne Lang-Ree","startTime":589.14,"endTime":592.65,"body":"together. As I'm sketching away,"},{"speaker":"Arne Lang-Ree","startTime":589.14,"endTime":592.65,"body":"just sort of stopped and went"},{"speaker":"Arne Lang-Ree","startTime":592.65,"endTime":598.23,"body":"Wait a minute, and ran to the"},{"speaker":"Arne Lang-Ree","startTime":592.65,"endTime":598.23,"body":"garage and prototyped it and it"},{"speaker":"Arne Lang-Ree","startTime":598.23,"endTime":598.77,"body":"all worked."},{"speaker":"Aaron Moncur","startTime":599.52,"endTime":604.86,"body":"How Big of the a"},{"speaker":"Aaron Moncur","startTime":599.52,"endTime":604.86,"body":"part in your design process does"},{"speaker":"Aaron Moncur","startTime":605.07,"endTime":609.66,"body":"sketching something out play,"},{"speaker":"Aaron Moncur","startTime":605.07,"endTime":609.66,"body":"just just the act of note CAD,"},{"speaker":"Aaron Moncur","startTime":609.66,"endTime":612.18,"body":"just a pen and a paper or pencil"},{"speaker":"Aaron Moncur","startTime":609.66,"endTime":612.18,"body":"on the paper."},{"speaker":"Arne Lang-Ree","startTime":612.63,"endTime":618.06,"body":"I think it's"},{"speaker":"Arne Lang-Ree","startTime":612.63,"endTime":618.06,"body":"huge. CAD is an amazing tool."},{"speaker":"Arne Lang-Ree","startTime":619.47,"endTime":624.21,"body":"And like any tool, I think it"},{"speaker":"Arne Lang-Ree","startTime":619.47,"endTime":624.21,"body":"has its place, I think early on"},{"speaker":"Arne Lang-Ree","startTime":624.24,"endTime":631.62,"body":"in that conceptual part of a"},{"speaker":"Arne Lang-Ree","startTime":624.24,"endTime":631.62,"body":"process is is not the place I"},{"speaker":"Arne Lang-Ree","startTime":631.62,"endTime":636.78,"body":"think it, it tends to have us"},{"speaker":"Arne Lang-Ree","startTime":631.62,"endTime":636.78,"body":"commit to something prematurely,"},{"speaker":"Arne Lang-Ree","startTime":637.32,"endTime":640.86,"body":"where sketching, whether it's in"},{"speaker":"Arne Lang-Ree","startTime":637.32,"endTime":640.86,"body":"your logbook, or or on a"},{"speaker":"Arne Lang-Ree","startTime":640.89,"endTime":646.44,"body":"whiteboard, it's much more sort"},{"speaker":"Arne Lang-Ree","startTime":640.89,"endTime":646.44,"body":"of throw away, you just want to"},{"speaker":"Arne Lang-Ree","startTime":646.44,"endTime":650.01,"body":"get stuff out of your brain. So"},{"speaker":"Arne Lang-Ree","startTime":646.44,"endTime":650.01,"body":"you can sort through it on paper"},{"speaker":"Arne Lang-Ree","startTime":650.01,"endTime":655.62,"body":"or on the whiteboard or"},{"speaker":"Arne Lang-Ree","startTime":650.01,"endTime":655.62,"body":"whatever. It's not, you're not"},{"speaker":"Arne Lang-Ree","startTime":655.62,"endTime":658.26,"body":"as committed to what you're"},{"speaker":"Arne Lang-Ree","startTime":655.62,"endTime":658.26,"body":"putting down. So you can just"},{"speaker":"Arne Lang-Ree","startTime":658.26,"endTime":662.07,"body":"kind of, you know, move on, you"},{"speaker":"Arne Lang-Ree","startTime":658.26,"endTime":662.07,"body":"know, scribble it out, or just"},{"speaker":"Arne Lang-Ree","startTime":662.07,"endTime":666.39,"body":"start over or just keep going."},{"speaker":"Arne Lang-Ree","startTime":662.07,"endTime":666.39,"body":"You know, in CAD, you have to"},{"speaker":"Arne Lang-Ree","startTime":666.39,"endTime":669.9,"body":"think about a little bit, you"},{"speaker":"Arne Lang-Ree","startTime":666.39,"endTime":669.9,"body":"have to kind of build some"},{"speaker":"Arne Lang-Ree","startTime":670.2,"endTime":676.5,"body":"underlying layout or skeleton to"},{"speaker":"Arne Lang-Ree","startTime":670.2,"endTime":676.5,"body":"kind of keep going and that, you"},{"speaker":"Arne Lang-Ree","startTime":676.5,"endTime":678.87,"body":"know, we don't it's not as throw"},{"speaker":"Arne Lang-Ree","startTime":676.5,"endTime":678.87,"body":"away, you don't want to go back"},{"speaker":"Arne Lang-Ree","startTime":678.87,"endTime":684.3,"body":"and just toss that. So I think"},{"speaker":"Arne Lang-Ree","startTime":678.87,"endTime":684.3,"body":"getting fluid with, with"},{"speaker":"Arne Lang-Ree","startTime":684.3,"endTime":689.31,"body":"sketching, you know, sort of"},{"speaker":"Arne Lang-Ree","startTime":684.3,"endTime":689.31,"body":"thinking on paper, is super"},{"speaker":"Arne Lang-Ree","startTime":689.31,"endTime":690.15,"body":"powerful skill."},{"speaker":"Aaron Moncur","startTime":691.14,"endTime":693.9,"body":"How gifted? Do you"},{"speaker":"Aaron Moncur","startTime":691.14,"endTime":693.9,"body":"think an engineer needs to be"},{"speaker":"Aaron Moncur","startTime":693.9,"endTime":696.93,"body":"with their hand sketching"},{"speaker":"Aaron Moncur","startTime":693.9,"endTime":696.93,"body":"abilities for it to be a really"},{"speaker":"Aaron Moncur","startTime":696.96,"endTime":701.97,"body":"useful activity? I mean, do we"},{"speaker":"Aaron Moncur","startTime":696.96,"endTime":701.97,"body":"need to be 3d artists on paper?"},{"speaker":"Aaron Moncur","startTime":702.0,"endTime":704.97,"body":"Or can we get away with, you"},{"speaker":"Aaron Moncur","startTime":702.0,"endTime":704.97,"body":"know, just kind of blocky things"},{"speaker":"Aaron Moncur","startTime":704.97,"endTime":705.81,"body":"to the shapes?"},{"speaker":"Arne Lang-Ree","startTime":706.14,"endTime":708.33,"body":"Yeah, I think if"},{"speaker":"Arne Lang-Ree","startTime":706.14,"endTime":708.33,"body":"you're sketching in your own"},{"speaker":"Arne Lang-Ree","startTime":708.36,"endTime":712.44,"body":"idealogue, you never have to"},{"speaker":"Arne Lang-Ree","startTime":708.36,"endTime":712.44,"body":"actually show that to anybody."},{"speaker":"Arne Lang-Ree","startTime":713.79,"endTime":717.27,"body":"So, you can just kind of leave"},{"speaker":"Arne Lang-Ree","startTime":713.79,"endTime":717.27,"body":"yourself consciousness, you"},{"speaker":"Arne Lang-Ree","startTime":717.27,"endTime":722.52,"body":"know, at the door, if you will,"},{"speaker":"Arne Lang-Ree","startTime":717.27,"endTime":722.52,"body":"and, and just go as long as you"},{"speaker":"Arne Lang-Ree","startTime":723.63,"endTime":726.96,"body":"get a sense for what you're"},{"speaker":"Arne Lang-Ree","startTime":723.63,"endTime":726.96,"body":"putting down. That's what's most"},{"speaker":"Arne Lang-Ree","startTime":726.96,"endTime":731.85,"body":"important. I do think it helps"},{"speaker":"Arne Lang-Ree","startTime":726.96,"endTime":731.85,"body":"with the fluidity if you're"},{"speaker":"Arne Lang-Ree","startTime":731.85,"endTime":735.27,"body":"confident in some sketching"},{"speaker":"Arne Lang-Ree","startTime":731.85,"endTime":735.27,"body":"skills, but super basic, you"},{"speaker":"Arne Lang-Ree","startTime":735.27,"endTime":739.8,"body":"know, often we're sketching"},{"speaker":"Arne Lang-Ree","startTime":735.27,"endTime":739.8,"body":"mechanical concepts in in"},{"speaker":"Arne Lang-Ree","startTime":739.83,"endTime":745.29,"body":"section and 2d elevations"},{"speaker":"Arne Lang-Ree","startTime":739.83,"endTime":745.29,"body":"anyway, you don't have to get"},{"speaker":"Arne Lang-Ree","startTime":745.29,"endTime":750.69,"body":"super fluent with with 3d, but"},{"speaker":"Arne Lang-Ree","startTime":745.29,"endTime":750.69,"body":"it does help to be able to kind"},{"speaker":"Arne Lang-Ree","startTime":750.69,"endTime":755.79,"body":"of do a quick sketch in"},{"speaker":"Arne Lang-Ree","startTime":750.69,"endTime":755.79,"body":"perspective, you know, so buy a"},{"speaker":"Arne Lang-Ree","startTime":755.79,"endTime":757.77,"body":"sketchbook that, you know,"},{"speaker":"Arne Lang-Ree","startTime":755.79,"endTime":757.77,"body":"there's plenty out there in the"},{"speaker":"Arne Lang-Ree","startTime":757.77,"endTime":761.34,"body":"market, you know, like, spend"},{"speaker":"Arne Lang-Ree","startTime":757.77,"endTime":761.34,"body":"time practicing drawing cubes"},{"speaker":"Arne Lang-Ree","startTime":761.34,"endTime":766.32,"body":"and cylinders and whatnot. With"},{"speaker":"Arne Lang-Ree","startTime":761.34,"endTime":766.32,"body":"a little bit of perspective, it"},{"speaker":"Arne Lang-Ree","startTime":766.32,"endTime":769.17,"body":"can help a lot, because you do"},{"speaker":"Arne Lang-Ree","startTime":766.32,"endTime":769.17,"body":"sometimes need to get to that"},{"speaker":"Arne Lang-Ree","startTime":769.2,"endTime":772.08,"body":"point where you're communicating"},{"speaker":"Arne Lang-Ree","startTime":769.2,"endTime":772.08,"body":"your ideas to others, and you're"},{"speaker":"Arne Lang-Ree","startTime":772.08,"endTime":777.27,"body":"trying to generate, you know, a"},{"speaker":"Arne Lang-Ree","startTime":772.08,"endTime":777.27,"body":"kind of collaboration. So it"},{"speaker":"Arne Lang-Ree","startTime":777.27,"endTime":780.96,"body":"helps to be able to communicate"},{"speaker":"Arne Lang-Ree","startTime":777.27,"endTime":780.96,"body":"clearly in sketch mode as well."},{"speaker":"Arne Lang-Ree","startTime":782.16,"endTime":783.33,"body":"But I think that comes second."},{"speaker":"Aaron Moncur","startTime":783.899,"endTime":786.389,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":783.899,"endTime":786.389,"body":"probably an underappreciated"},{"speaker":"Aaron Moncur","startTime":786.389,"endTime":791.849,"body":"skill that a lot of us should"},{"speaker":"Aaron Moncur","startTime":786.389,"endTime":791.849,"body":"spend some time developing. I"},{"speaker":"Aaron Moncur","startTime":791.849,"endTime":794.579,"body":"don't think I ever had a class"},{"speaker":"Aaron Moncur","startTime":791.849,"endTime":794.579,"body":"like that in college. But that"},{"speaker":"Aaron Moncur","startTime":794.579,"endTime":798.449,"body":"would have been a really useful"},{"speaker":"Aaron Moncur","startTime":794.579,"endTime":798.449,"body":"one, just basic principles of"},{"speaker":"Aaron Moncur","startTime":798.449,"endTime":804.419,"body":"perspective and 3d sketching."},{"speaker":"Aaron Moncur","startTime":798.449,"endTime":804.419,"body":"I've got a question for you that"},{"speaker":"Aaron Moncur","startTime":804.839,"endTime":809.639,"body":"this is for me. Me as a business"},{"speaker":"Aaron Moncur","startTime":804.839,"endTime":809.639,"body":"owner, I'm curious what your"},{"speaker":"Aaron Moncur","startTime":809.669,"endTime":812.519,"body":"your thought is on this kind of"},{"speaker":"Aaron Moncur","startTime":809.669,"endTime":812.519,"body":"a completely different subject"},{"speaker":"Aaron Moncur","startTime":812.519,"endTime":818.429,"body":"you're working with, with junior"},{"speaker":"Aaron Moncur","startTime":812.519,"endTime":818.429,"body":"engineers who are relatively"},{"speaker":"Aaron Moncur","startTime":818.519,"endTime":822.809,"body":"inexpensive to employ, but but"},{"speaker":"Aaron Moncur","startTime":818.519,"endTime":822.809,"body":"they lack experience, and senior"},{"speaker":"Aaron Moncur","startTime":822.809,"endTime":825.389,"body":"engineers who are super"},{"speaker":"Aaron Moncur","startTime":822.809,"endTime":825.389,"body":"productive, but also very"},{"speaker":"Aaron Moncur","startTime":825.389,"endTime":829.979,"body":"expensive to employ? Do you have"},{"speaker":"Aaron Moncur","startTime":825.389,"endTime":829.979,"body":"kind of like, a rule of thumb or"},{"speaker":"Aaron Moncur","startTime":829.979,"endTime":834.449,"body":"best practice for how many of"},{"speaker":"Aaron Moncur","startTime":829.979,"endTime":834.449,"body":"each group should be part of a"},{"speaker":"Aaron Moncur","startTime":834.449,"endTime":835.379,"body":"given team?"},{"speaker":"Arne Lang-Ree","startTime":838.44,"endTime":841.05,"body":"Yeah, I think as"},{"speaker":"Arne Lang-Ree","startTime":838.44,"endTime":841.05,"body":"an engineer, my answer is it"},{"speaker":"Arne Lang-Ree","startTime":841.05,"endTime":846.54,"body":"depends. Of course, I mean,"},{"speaker":"Arne Lang-Ree","startTime":841.05,"endTime":846.54,"body":"that's a kind of a common"},{"speaker":"Arne Lang-Ree","startTime":846.54,"endTime":849.24,"body":"conundrum. I don't use any right"},{"speaker":"Arne Lang-Ree","startTime":846.54,"endTime":849.24,"body":"answer. I think there's a right"},{"speaker":"Arne Lang-Ree","startTime":849.24,"endTime":852.63,"body":"fit for any particular"},{"speaker":"Arne Lang-Ree","startTime":849.24,"endTime":852.63,"body":"organization. For instance, that"},{"speaker":"Arne Lang-Ree","startTime":852.63,"endTime":856.05,"body":"Spanner you know, we're a"},{"speaker":"Arne Lang-Ree","startTime":852.63,"endTime":856.05,"body":"consulting firm, we're in"},{"speaker":"Arne Lang-Ree","startTime":856.05,"endTime":860.52,"body":"Silicon Valley, our rates are"},{"speaker":"Arne Lang-Ree","startTime":856.05,"endTime":860.52,"body":"pretty high. We know that. So"},{"speaker":"Arne Lang-Ree","startTime":860.52,"endTime":864.39,"body":"our team is intentionally built"},{"speaker":"Arne Lang-Ree","startTime":860.52,"endTime":864.39,"body":"around a much more senior staff."},{"speaker":"Arne Lang-Ree","startTime":865.41,"endTime":869.4,"body":"We have a couple of dozen"},{"speaker":"Arne Lang-Ree","startTime":865.41,"endTime":869.4,"body":"engineers, designers, and they"},{"speaker":"Arne Lang-Ree","startTime":869.4,"endTime":874.98,"body":"average 20 plus years of"},{"speaker":"Arne Lang-Ree","startTime":869.4,"endTime":874.98,"body":"experience. You know, at that"},{"speaker":"Arne Lang-Ree","startTime":874.98,"endTime":882.18,"body":"size, it's tough to make"},{"speaker":"Arne Lang-Ree","startTime":874.98,"endTime":882.18,"body":"economic sense out of, you know,"},{"speaker":"Arne Lang-Ree","startTime":882.18,"endTime":886.38,"body":"having somebody on staff who's"},{"speaker":"Arne Lang-Ree","startTime":882.18,"endTime":886.38,"body":"not as efficient with their"},{"speaker":"Arne Lang-Ree","startTime":886.38,"endTime":892.29,"body":"hours and also take some time"},{"speaker":"Arne Lang-Ree","startTime":886.38,"endTime":892.29,"body":"away from senior staff who are"},{"speaker":"Arne Lang-Ree","startTime":892.32,"endTime":894.69,"body":"you know, in the mentorship role"},{"speaker":"Arne Lang-Ree","startTime":892.32,"endTime":894.69,"body":"and kind of showing them the"},{"speaker":"Arne Lang-Ree","startTime":894.69,"endTime":898.14,"body":"ropes and all that kind of"},{"speaker":"Arne Lang-Ree","startTime":894.69,"endTime":898.14,"body":"stuff. You know, you can make up"},{"speaker":"Arne Lang-Ree","startTime":898.14,"endTime":900.45,"body":"for some of that in the"},{"speaker":"Arne Lang-Ree","startTime":898.14,"endTime":900.45,"body":"economics of that. dates that we"},{"speaker":"Arne Lang-Ree","startTime":900.45,"endTime":903.21,"body":"charge. But a deadline is a"},{"speaker":"Arne Lang-Ree","startTime":900.45,"endTime":903.21,"body":"deadline, and it's the works got"},{"speaker":"Arne Lang-Ree","startTime":903.21,"endTime":907.56,"body":"to get done. And, you know, so"},{"speaker":"Arne Lang-Ree","startTime":903.21,"endTime":907.56,"body":"it tends to create more overhead"},{"speaker":"Arne Lang-Ree","startTime":907.56,"endTime":912.21,"body":"than it's worth. But in larger"},{"speaker":"Arne Lang-Ree","startTime":907.56,"endTime":912.21,"body":"organizations say a spanner is"},{"speaker":"Arne Lang-Ree","startTime":912.21,"endTime":917.46,"body":"now, you know, we're growing, I"},{"speaker":"Arne Lang-Ree","startTime":912.21,"endTime":917.46,"body":"think having more headroom gives"},{"speaker":"Arne Lang-Ree","startTime":917.46,"endTime":921.57,"body":"us a space to bring in younger"},{"speaker":"Arne Lang-Ree","startTime":917.46,"endTime":921.57,"body":"engineers, because there's"},{"speaker":"Arne Lang-Ree","startTime":921.57,"endTime":925.65,"body":"advantage that as well, not just"},{"speaker":"Arne Lang-Ree","startTime":921.57,"endTime":925.65,"body":"the economic advantage of lower"},{"speaker":"Arne Lang-Ree","startTime":925.65,"endTime":930.24,"body":"rate and whatnot, you know,"},{"speaker":"Arne Lang-Ree","startTime":925.65,"endTime":930.24,"body":"designers, engineers, that are"},{"speaker":"Arne Lang-Ree","startTime":930.24,"endTime":933.0,"body":"more of say, more fresh out of"},{"speaker":"Arne Lang-Ree","startTime":930.24,"endTime":933.0,"body":"school out of a certain, you"},{"speaker":"Arne Lang-Ree","startTime":933.0,"endTime":935.88,"body":"know, curriculum, they're gonna"},{"speaker":"Arne Lang-Ree","startTime":933.0,"endTime":935.88,"body":"bring fresh ideas, fresh"},{"speaker":"Arne Lang-Ree","startTime":935.88,"endTime":941.97,"body":"perspectives, tools that they've"},{"speaker":"Arne Lang-Ree","startTime":935.88,"endTime":941.97,"body":"learned along the way. You know,"},{"speaker":"Arne Lang-Ree","startTime":941.97,"endTime":945.93,"body":"and that's its competitive"},{"speaker":"Arne Lang-Ree","startTime":941.97,"endTime":945.93,"body":"advantage, or at least it's,"},{"speaker":"Arne Lang-Ree","startTime":946.17,"endTime":950.07,"body":"it's kind of keeping up with"},{"speaker":"Arne Lang-Ree","startTime":946.17,"endTime":950.07,"body":"what's happening in the world,"},{"speaker":"Arne Lang-Ree","startTime":950.58,"endTime":956.85,"body":"in that sense. And then there's"},{"speaker":"Arne Lang-Ree","startTime":950.58,"endTime":956.85,"body":"just the larger you know, kind"},{"speaker":"Arne Lang-Ree","startTime":956.85,"endTime":962.64,"body":"of paying it forward, you know,"},{"speaker":"Arne Lang-Ree","startTime":956.85,"endTime":962.64,"body":"because we all had mentors, we"},{"speaker":"Arne Lang-Ree","startTime":962.64,"endTime":966.18,"body":"all had people who spent time"},{"speaker":"Arne Lang-Ree","startTime":962.64,"endTime":966.18,"body":"helping correct our mistakes."},{"speaker":"Arne Lang-Ree","startTime":966.18,"endTime":972.33,"body":"And sure, you know, showing us"},{"speaker":"Arne Lang-Ree","startTime":966.18,"endTime":972.33,"body":"the way. So, you know, we love"},{"speaker":"Arne Lang-Ree","startTime":972.33,"endTime":977.43,"body":"to be in that role as well. So"},{"speaker":"Arne Lang-Ree","startTime":972.33,"endTime":977.43,"body":"we currently have three folks"},{"speaker":"Arne Lang-Ree","startTime":977.43,"endTime":981.66,"body":"kind of at that level, you know,"},{"speaker":"Arne Lang-Ree","startTime":977.43,"endTime":981.66,"body":"hopefully more as we grow."},{"speaker":"Aaron Moncur","startTime":981.96,"endTime":985.14,"body":"Yeah, yeah. Okay,"},{"speaker":"Aaron Moncur","startTime":981.96,"endTime":985.14,"body":"fair enough. Well, you brought"},{"speaker":"Aaron Moncur","startTime":985.17,"endTime":988.08,"body":"your been involved anyway, with"},{"speaker":"Aaron Moncur","startTime":985.17,"endTime":988.08,"body":"bringing quite a few products to"},{"speaker":"Aaron Moncur","startTime":988.08,"endTime":991.65,"body":"market. And one of the things"},{"speaker":"Aaron Moncur","startTime":988.08,"endTime":991.65,"body":"you're very good at is doing so"},{"speaker":"Aaron Moncur","startTime":991.68,"endTime":997.59,"body":"quickly. Do you have any kind of"},{"speaker":"Aaron Moncur","startTime":991.68,"endTime":997.59,"body":"like prized strategies were or"},{"speaker":"Aaron Moncur","startTime":997.59,"endTime":1001.34,"body":"favorite processes or tricks?"},{"speaker":"Aaron Moncur","startTime":997.59,"endTime":1001.34,"body":"Maybe tricks isn't the right"},{"speaker":"Aaron Moncur","startTime":1001.34,"endTime":1007.22,"body":"word for it, but tools that you"},{"speaker":"Aaron Moncur","startTime":1001.34,"endTime":1007.22,"body":"use to go to market quickly,"},{"speaker":"Aaron Moncur","startTime":1007.25,"endTime":1008.69,"body":"really accelerate that"},{"speaker":"Aaron Moncur","startTime":1007.25,"endTime":1008.69,"body":"timeframe?"},{"speaker":"Arne Lang-Ree","startTime":1010.669,"endTime":1015.799,"body":"Yeah, you know,"},{"speaker":"Arne Lang-Ree","startTime":1010.669,"endTime":1015.799,"body":"and you make me think of once in"},{"speaker":"Arne Lang-Ree","startTime":1015.799,"endTime":1018.799,"body":"a while a client will come in,"},{"speaker":"Arne Lang-Ree","startTime":1015.799,"endTime":1018.799,"body":"and, you know, I want to hire"},{"speaker":"Arne Lang-Ree","startTime":1018.799,"endTime":1022.579,"body":"you, your senior guys. And you"},{"speaker":"Arne Lang-Ree","startTime":1018.799,"endTime":1022.579,"body":"should be able to get this done"},{"speaker":"Arne Lang-Ree","startTime":1022.579,"endTime":1026.809,"body":"quickly. And we tend to redirect"},{"speaker":"Arne Lang-Ree","startTime":1022.579,"endTime":1026.809,"body":"that conversation that, you"},{"speaker":"Arne Lang-Ree","startTime":1026.809,"endTime":1031.849,"body":"know, if we're good, it's good,"},{"speaker":"Arne Lang-Ree","startTime":1026.809,"endTime":1031.849,"body":"because we do things well, or we"},{"speaker":"Arne Lang-Ree","startTime":1031.849,"endTime":1035.329,"body":"do things right, or"},{"speaker":"Arne Lang-Ree","startTime":1031.849,"endTime":1035.329,"body":"appropriately not because we do"},{"speaker":"Arne Lang-Ree","startTime":1035.329,"endTime":1043.159,"body":"things any more quickly. You"},{"speaker":"Arne Lang-Ree","startTime":1035.329,"endTime":1043.159,"body":"know, it there's, there's a"},{"speaker":"Arne Lang-Ree","startTime":1047.359,"endTime":1049.489,"body":"what's the word? I'm looking"},{"speaker":"Arne Lang-Ree","startTime":1047.359,"endTime":1049.489,"body":"for? Induction? So in electrical"},{"speaker":"Arne Lang-Ree","startTime":1049.489,"endTime":1051.799,"body":"engineering, you know, there's,"},{"speaker":"Arne Lang-Ree","startTime":1049.489,"endTime":1051.799,"body":"the harder you push, the harder"},{"speaker":"Arne Lang-Ree","startTime":1051.799,"endTime":1055.129,"body":"the more resistance there is,"},{"speaker":"Arne Lang-Ree","startTime":1051.799,"endTime":1055.129,"body":"right? There's, there's, I think"},{"speaker":"Arne Lang-Ree","startTime":1055.129,"endTime":1059.029,"body":"design is sort of a natural law"},{"speaker":"Arne Lang-Ree","startTime":1055.129,"endTime":1059.029,"body":"of the same ilk, right? That the"},{"speaker":"Arne Lang-Ree","startTime":1059.029,"endTime":1061.699,"body":"more people you put on it, the"},{"speaker":"Arne Lang-Ree","startTime":1059.029,"endTime":1061.699,"body":"harder you try and push, the"},{"speaker":"Arne Lang-Ree","startTime":1061.699,"endTime":1065.479,"body":"more resistance you're going to"},{"speaker":"Arne Lang-Ree","startTime":1061.699,"endTime":1065.479,"body":"get that just you increase the"},{"speaker":"Arne Lang-Ree","startTime":1065.479,"endTime":1069.529,"body":"odds of things going wrong,"},{"speaker":"Arne Lang-Ree","startTime":1065.479,"endTime":1069.529,"body":"rather than decreasing them. So"},{"speaker":"Arne Lang-Ree","startTime":1070.399,"endTime":1072.529,"body":"you know, one of the things"},{"speaker":"Arne Lang-Ree","startTime":1070.399,"endTime":1072.529,"body":"we're fond of saying, too, it's,"},{"speaker":"Arne Lang-Ree","startTime":1072.589,"endTime":1077.719,"body":"it's, you know, an adage, but"},{"speaker":"Arne Lang-Ree","startTime":1072.589,"endTime":1077.719,"body":"the, make the right thing, and"},{"speaker":"Arne Lang-Ree","startTime":1077.719,"endTime":1081.919,"body":"then make the thing, right. I"},{"speaker":"Arne Lang-Ree","startTime":1077.719,"endTime":1081.919,"body":"think that comes from the Agile"},{"speaker":"Arne Lang-Ree","startTime":1082.459,"endTime":1088.579,"body":"school. And I'm still not"},{"speaker":"Arne Lang-Ree","startTime":1082.459,"endTime":1088.579,"body":"convinced that agile works in"},{"speaker":"Arne Lang-Ree","startTime":1088.579,"endTime":1092.239,"body":"hardware development. But I"},{"speaker":"Arne Lang-Ree","startTime":1088.579,"endTime":1092.239,"body":"think the adage is appropriate"},{"speaker":"Arne Lang-Ree","startTime":1092.299,"endTime":1096.979,"body":"that so in order to save time,"},{"speaker":"Arne Lang-Ree","startTime":1092.299,"endTime":1096.979,"body":"we actually dedicate an"},{"speaker":"Arne Lang-Ree","startTime":1096.979,"endTime":1100.819,"body":"appropriate amount of time"},{"speaker":"Arne Lang-Ree","startTime":1096.979,"endTime":1100.819,"body":"upfront to make sure that we're"},{"speaker":"Arne Lang-Ree","startTime":1100.819,"endTime":1105.199,"body":"super clear on the product"},{"speaker":"Arne Lang-Ree","startTime":1100.819,"endTime":1105.199,"body":"definition. That before we get"},{"speaker":"Arne Lang-Ree","startTime":1105.199,"endTime":1108.769,"body":"into CAD design concepts, and"},{"speaker":"Arne Lang-Ree","startTime":1105.199,"endTime":1108.769,"body":"whatever, we're taking the right"},{"speaker":"Arne Lang-Ree","startTime":1108.769,"endTime":1112.729,"body":"amount of time to get really"},{"speaker":"Arne Lang-Ree","startTime":1108.769,"endTime":1112.729,"body":"detailed in the product."},{"speaker":"Arne Lang-Ree","startTime":1112.729,"endTime":1116.839,"body":"requirements.to have all those"},{"speaker":"Arne Lang-Ree","startTime":1112.729,"endTime":1116.839,"body":"debates or arguments about"},{"speaker":"Arne Lang-Ree","startTime":1117.049,"endTime":1122.089,"body":"different features, you know,"},{"speaker":"Arne Lang-Ree","startTime":1117.049,"endTime":1122.089,"body":"holding that up to the mental"},{"speaker":"Arne Lang-Ree","startTime":1122.089,"endTime":1126.109,"body":"construct, right, of a, of an"},{"speaker":"Arne Lang-Ree","startTime":1122.089,"endTime":1126.109,"body":"MVP, minimally viable product,"},{"speaker":"Arne Lang-Ree","startTime":1126.109,"endTime":1130.759,"body":"and making sure everything is"},{"speaker":"Arne Lang-Ree","startTime":1126.109,"endTime":1130.759,"body":"pointed at the appropriate user"},{"speaker":"Arne Lang-Ree","startTime":1130.759,"endTime":1134.599,"body":"experience and really hammering"},{"speaker":"Arne Lang-Ree","startTime":1130.759,"endTime":1134.599,"body":"that out. And that may involve"},{"speaker":"Arne Lang-Ree","startTime":1134.599,"endTime":1136.969,"body":"some engineering investigations,"},{"speaker":"Arne Lang-Ree","startTime":1134.599,"endTime":1136.969,"body":"you know, kind of first order"},{"speaker":"Arne Lang-Ree","startTime":1136.969,"endTime":1139.819,"body":"reality checks, kind of thing."},{"speaker":"Aaron Moncur","startTime":1140.659,"endTime":1145.459,"body":"Yeah. How do you"},{"speaker":"Aaron Moncur","startTime":1140.659,"endTime":1145.459,"body":"know that you're really clear on"},{"speaker":"Aaron Moncur","startTime":1145.459,"endTime":1148.309,"body":"the problem, and that you have"},{"speaker":"Aaron Moncur","startTime":1145.459,"endTime":1148.309,"body":"all the right requirements? What"},{"speaker":"Aaron Moncur","startTime":1148.309,"endTime":1151.069,"body":"are some tools that you use to"},{"speaker":"Aaron Moncur","startTime":1148.309,"endTime":1151.069,"body":"develop that?"},{"speaker":"Arne Lang-Ree","startTime":1151.46,"endTime":1154.22,"body":"Yeah, I mean, a"},{"speaker":"Arne Lang-Ree","startTime":1151.46,"endTime":1154.22,"body":"lot of it is simply kind of the"},{"speaker":"Arne Lang-Ree","startTime":1154.22,"endTime":1157.31,"body":"collective wisdom are on the"},{"speaker":"Arne Lang-Ree","startTime":1154.22,"endTime":1157.31,"body":"table and you know, enough scar"},{"speaker":"Arne Lang-Ree","startTime":1157.31,"endTime":1163.16,"body":"tissue from things having gone"},{"speaker":"Arne Lang-Ree","startTime":1157.31,"endTime":1163.16,"body":"wrong in the past. But, you"},{"speaker":"Arne Lang-Ree","startTime":1163.16,"endTime":1166.55,"body":"know, if we need to do some"},{"speaker":"Arne Lang-Ree","startTime":1163.16,"endTime":1166.55,"body":"reality checks, and reach out to"},{"speaker":"Arne Lang-Ree","startTime":1166.61,"endTime":1173.15,"body":"other domain experts, or do"},{"speaker":"Arne Lang-Ree","startTime":1166.61,"endTime":1173.15,"body":"some, you know, back of envelope"},{"speaker":"Arne Lang-Ree","startTime":1173.15,"endTime":1178.76,"body":"calculations, or, or kind of do"},{"speaker":"Arne Lang-Ree","startTime":1173.15,"endTime":1178.76,"body":"some quick layouts or XYZ stacks"},{"speaker":"Arne Lang-Ree","startTime":1178.76,"endTime":1181.52,"body":"and to make sure volumes are"},{"speaker":"Arne Lang-Ree","startTime":1178.76,"endTime":1181.52,"body":"working or, you know, whatever"},{"speaker":"Arne Lang-Ree","startTime":1181.52,"endTime":1187.13,"body":"it is, that phase will include"},{"speaker":"Arne Lang-Ree","startTime":1181.52,"endTime":1187.13,"body":"those kinds of activities to"},{"speaker":"Arne Lang-Ree","startTime":1187.13,"endTime":1191.63,"body":"make to validate, but then, you"},{"speaker":"Arne Lang-Ree","startTime":1187.13,"endTime":1191.63,"body":"know, it's a, there's a"},{"speaker":"Arne Lang-Ree","startTime":1191.63,"endTime":1195.95,"body":"threshold of competence, where"},{"speaker":"Arne Lang-Ree","startTime":1191.63,"endTime":1195.95,"body":"you're never going to get to"},{"speaker":"Arne Lang-Ree","startTime":1195.95,"endTime":1199.22,"body":"that 100% But at least you"},{"speaker":"Arne Lang-Ree","startTime":1195.95,"endTime":1199.22,"body":"understand if there are things"},{"speaker":"Arne Lang-Ree","startTime":1199.22,"endTime":1201.68,"body":"that are unanswered it least you"},{"speaker":"Arne Lang-Ree","startTime":1199.22,"endTime":1201.68,"body":"understand the questions better?"},{"speaker":"Arne Lang-Ree","startTime":1202.16,"endTime":1205.91,"body":"And how to prioritize going into"},{"speaker":"Arne Lang-Ree","startTime":1202.16,"endTime":1205.91,"body":"the design phase?"},{"speaker":"Aaron Moncur","startTime":1206.24,"endTime":1209.78,"body":"Yeah. What are a"},{"speaker":"Aaron Moncur","startTime":1206.24,"endTime":1209.78,"body":"few of the biggest mistakes that"},{"speaker":"Aaron Moncur","startTime":1209.78,"endTime":1213.35,"body":"you see engineering teams making"},{"speaker":"Aaron Moncur","startTime":1209.78,"endTime":1213.35,"body":"on new product development"},{"speaker":"Aaron Moncur","startTime":1213.35,"endTime":1213.98,"body":"projects?"},{"speaker":"Arne Lang-Ree","startTime":1258.48,"endTime":1262.3200000000002,"body":"Yeah. Well, aside"},{"speaker":"Arne Lang-Ree","startTime":1258.48,"endTime":1262.3200000000002,"body":"from not spending enough time"},{"speaker":"Arne Lang-Ree","startTime":1262.3200000000002,"endTime":1268.29,"body":"and definition, I think the"},{"speaker":"Arne Lang-Ree","startTime":1262.3200000000002,"endTime":1268.29,"body":"aforementioned sketching, so"},{"speaker":"Arne Lang-Ree","startTime":1268.3200000000002,"endTime":1274.3500000000001,"body":"getting into CAD too quickly,"},{"speaker":"Arne Lang-Ree","startTime":1268.3200000000002,"endTime":1274.3500000000001,"body":"and committing before spending"},{"speaker":"Arne Lang-Ree","startTime":1274.3500000000001,"endTime":1278.01,"body":"enough time kind of getting"},{"speaker":"Arne Lang-Ree","startTime":1274.3500000000001,"endTime":1278.01,"body":"broad with with concept"},{"speaker":"Arne Lang-Ree","startTime":1278.01,"endTime":1286.23,"body":"development. And then, on the"},{"speaker":"Arne Lang-Ree","startTime":1278.01,"endTime":1286.23,"body":"flip side, getting too far in"},{"speaker":"Arne Lang-Ree","startTime":1286.23,"endTime":1293.25,"body":"CAD, before doing any kind of"},{"speaker":"Arne Lang-Ree","startTime":1286.23,"endTime":1293.25,"body":"prototyping, you know, so if"},{"speaker":"Arne Lang-Ree","startTime":1293.25,"endTime":1297.96,"body":"you're kind of getting into the"},{"speaker":"Arne Lang-Ree","startTime":1293.25,"endTime":1297.96,"body":"nitty gritty of the, the model"},{"speaker":"Arne Lang-Ree","startTime":1297.96,"endTime":1301.6200000000001,"body":"in CAD, and you haven't made"},{"speaker":"Arne Lang-Ree","startTime":1297.96,"endTime":1301.6200000000001,"body":"anything, yet, you're probably"},{"speaker":"Arne Lang-Ree","startTime":1301.6200000000001,"endTime":1305.8500000000001,"body":"kidding yourself about"},{"speaker":"Arne Lang-Ree","startTime":1301.6200000000001,"endTime":1305.8500000000001,"body":"something. You know, so it's the"},{"speaker":"Arne Lang-Ree","startTime":1305.88,"endTime":1309.27,"body":"prototype early and often."},{"speaker":"Arne Lang-Ree","startTime":1305.88,"endTime":1309.27,"body":"thing. So that's kind of another"},{"speaker":"Arne Lang-Ree","startTime":1309.27,"endTime":1316.53,"body":"mistake is you can never make"},{"speaker":"Arne Lang-Ree","startTime":1309.27,"endTime":1316.53,"body":"too many protos. You know, start"},{"speaker":"Arne Lang-Ree","startTime":1316.71,"endTime":1322.8600000000001,"body":"super course. There's nothing"},{"speaker":"Arne Lang-Ree","startTime":1316.71,"endTime":1322.8600000000001,"body":"wrong with popsicle stick and,"},{"speaker":"Arne Lang-Ree","startTime":1322.89,"endTime":1328.1100000000001,"body":"and paperclip. Prototypes, you"},{"speaker":"Arne Lang-Ree","startTime":1322.89,"endTime":1328.1100000000001,"body":"know, as long as it helps you"},{"speaker":"Arne Lang-Ree","startTime":1328.1100000000001,"endTime":1333.51,"body":"visualize what's going on, you"},{"speaker":"Arne Lang-Ree","startTime":1328.1100000000001,"endTime":1333.51,"body":"know, is entirely the point and"},{"speaker":"Arne Lang-Ree","startTime":1333.51,"endTime":1336.21,"body":"then and then gradually build"},{"speaker":"Arne Lang-Ree","startTime":1333.51,"endTime":1336.21,"body":"the integration sophistication"},{"speaker":"Arne Lang-Ree","startTime":1336.21,"endTime":1339.27,"body":"of your proto along with the"},{"speaker":"Arne Lang-Ree","startTime":1336.21,"endTime":1339.27,"body":"with the concept. The CAD is the"},{"speaker":"Arne Lang-Ree","startTime":1339.27,"endTime":1342.8700000000001,"body":"is the tool that enables all of"},{"speaker":"Arne Lang-Ree","startTime":1339.27,"endTime":1342.8700000000001,"body":"that. And obviously, you can do"},{"speaker":"Arne Lang-Ree","startTime":1342.96,"endTime":1346.3200000000002,"body":"a lot of analytics and things."},{"speaker":"Arne Lang-Ree","startTime":1342.96,"endTime":1346.3200000000002,"body":"But make sure you're living in"},{"speaker":"Arne Lang-Ree","startTime":1346.3200000000002,"endTime":1348.9,"body":"the physical world. Yeah,"},{"speaker":"Arne Lang-Ree","startTime":1346.3200000000002,"endTime":1348.9,"body":"alongside"},{"speaker":"Aaron Moncur","startTime":1350.3700000000001,"endTime":1353.19,"body":"a friend of mine,"},{"speaker":"Aaron Moncur","startTime":1350.3700000000001,"endTime":1353.19,"body":"who was also on this show, Joel"},{"speaker":"Aaron Moncur","startTime":1353.22,"endTime":1357.75,"body":"Williams, has a phrase, he calls"},{"speaker":"Aaron Moncur","startTime":1353.22,"endTime":1357.75,"body":"out real good versus feel good."},{"speaker":"Aaron Moncur","startTime":1358.05,"endTime":1361.68,"body":"And I think as engineers,"},{"speaker":"Aaron Moncur","startTime":1358.05,"endTime":1361.68,"body":"sometimes CAD can be feel good,"},{"speaker":"Aaron Moncur","startTime":1361.68,"endTime":1365.04,"body":"but not real good, right? We all"},{"speaker":"Aaron Moncur","startTime":1361.68,"endTime":1365.04,"body":"love getting into CAD, but like"},{"speaker":"Aaron Moncur","startTime":1365.04,"endTime":1368.31,"body":"you say, sometimes it's not the"},{"speaker":"Aaron Moncur","startTime":1365.04,"endTime":1368.31,"body":"right, the right tool, or at"},{"speaker":"Aaron Moncur","startTime":1368.31,"endTime":1372.72,"body":"least not the right time in the"},{"speaker":"Aaron Moncur","startTime":1368.31,"endTime":1372.72,"body":"project to use that tool. You've"},{"speaker":"Aaron Moncur","startTime":1372.75,"endTime":1375.99,"body":"you've worked managing engineers"},{"speaker":"Aaron Moncur","startTime":1372.75,"endTime":1375.99,"body":"and design teams for a long"},{"speaker":"Aaron Moncur","startTime":1375.99,"endTime":1380.6100000000001,"body":"time, have you found any"},{"speaker":"Aaron Moncur","startTime":1375.99,"endTime":1380.6100000000001,"body":"effective methods of allowing"},{"speaker":"Aaron Moncur","startTime":1380.64,"endTime":1384.06,"body":"engineers and designers the"},{"speaker":"Aaron Moncur","startTime":1380.64,"endTime":1384.06,"body":"freedom that they need to feel"},{"speaker":"Aaron Moncur","startTime":1384.0900000000001,"endTime":1387.6000000000001,"body":"creative and happy with their"},{"speaker":"Aaron Moncur","startTime":1384.0900000000001,"endTime":1387.6000000000001,"body":"autonomy, but, but also giving"},{"speaker":"Aaron Moncur","startTime":1387.6000000000001,"endTime":1390.6000000000001,"body":"them enough guidance, so that"},{"speaker":"Aaron Moncur","startTime":1387.6000000000001,"endTime":1390.6000000000001,"body":"they don't spend too much time"},{"speaker":"Aaron Moncur","startTime":1390.6000000000001,"endTime":1393.51,"body":"going down? rabbit holes that,"},{"speaker":"Aaron Moncur","startTime":1390.6000000000001,"endTime":1393.51,"body":"you know, just aren't going to"},{"speaker":"Aaron Moncur","startTime":1393.51,"endTime":1394.2,"body":"be fruitful?"},{"speaker":"Arne Lang-Ree","startTime":1395.7,"endTime":1400.02,"body":"Yeah, you know, I"},{"speaker":"Arne Lang-Ree","startTime":1395.7,"endTime":1400.02,"body":"think as a, as a manager,"},{"speaker":"Arne Lang-Ree","startTime":1401.22,"endTime":1404.8200000000002,"body":"managers, we need to just sort"},{"speaker":"Arne Lang-Ree","startTime":1401.22,"endTime":1404.8200000000002,"body":"of start with a healthy dose of"},{"speaker":"Arne Lang-Ree","startTime":1404.8200000000002,"endTime":1410.5800000000002,"body":"humility, and understand that"},{"speaker":"Arne Lang-Ree","startTime":1404.8200000000002,"endTime":1410.5800000000002,"body":"whatever we have going on in our"},{"speaker":"Arne Lang-Ree","startTime":1410.5800000000002,"endTime":1417.15,"body":"heads is, you know, probably the"},{"speaker":"Arne Lang-Ree","startTime":1410.5800000000002,"endTime":1417.15,"body":"not the most effective answers"},{"speaker":"Arne Lang-Ree","startTime":1417.15,"endTime":1420.66,"body":"just one answer and to give our,"},{"speaker":"Arne Lang-Ree","startTime":1417.15,"endTime":1420.66,"body":"our teams the space to do that,"},{"speaker":"Arne Lang-Ree","startTime":1420.66,"endTime":1424.53,"body":"you know, hire great people and"},{"speaker":"Arne Lang-Ree","startTime":1420.66,"endTime":1424.53,"body":"let them do their thing. So I"},{"speaker":"Arne Lang-Ree","startTime":1424.53,"endTime":1428.19,"body":"think first, making sure that"},{"speaker":"Arne Lang-Ree","startTime":1424.53,"endTime":1428.19,"body":"team has the tools, you know,"},{"speaker":"Arne Lang-Ree","startTime":1428.19,"endTime":1434.01,"body":"and the practices support"},{"speaker":"Arne Lang-Ree","startTime":1428.19,"endTime":1434.01,"body":"structure to operate within. And"},{"speaker":"Arne Lang-Ree","startTime":1434.01,"endTime":1438.45,"body":"they feel safe about making"},{"speaker":"Arne Lang-Ree","startTime":1434.01,"endTime":1438.45,"body":"prototypes that are disastrous,"},{"speaker":"Arne Lang-Ree","startTime":1438.96,"endTime":1444.8700000000001,"body":"because you just learn more that"},{"speaker":"Arne Lang-Ree","startTime":1438.96,"endTime":1444.8700000000001,"body":"way. And then, if there is, you"},{"speaker":"Arne Lang-Ree","startTime":1444.8700000000001,"endTime":1451.02,"body":"know, providing oversight, but"},{"speaker":"Arne Lang-Ree","startTime":1444.8700000000001,"endTime":1451.02,"body":"in the, in the context of of"},{"speaker":"Arne Lang-Ree","startTime":1451.02,"endTime":1453.75,"body":"making sure everyone stays"},{"speaker":"Arne Lang-Ree","startTime":1451.02,"endTime":1453.75,"body":"staying on point staying on the"},{"speaker":"Arne Lang-Ree","startTime":1453.75,"endTime":1457.0800000000002,"body":"objectives. So the things that"},{"speaker":"Arne Lang-Ree","startTime":1453.75,"endTime":1457.0800000000002,"body":"come out of the definition"},{"speaker":"Arne Lang-Ree","startTime":1457.0800000000002,"endTime":1462.72,"body":"phase, say, to use that as the"},{"speaker":"Arne Lang-Ree","startTime":1457.0800000000002,"endTime":1462.72,"body":"touchstone and redirect to"},{"speaker":"Arne Lang-Ree","startTime":1462.72,"endTime":1466.41,"body":"objectives, if that's what needs"},{"speaker":"Arne Lang-Ree","startTime":1462.72,"endTime":1466.41,"body":"redirection not necessarily"},{"speaker":"Arne Lang-Ree","startTime":1467.04,"endTime":1472.71,"body":"micromanaging the execution of"},{"speaker":"Arne Lang-Ree","startTime":1467.04,"endTime":1472.71,"body":"the design, you know, so what if"},{"speaker":"Arne Lang-Ree","startTime":1472.71,"endTime":1477.1200000000001,"body":"you would have put the rib in a"},{"speaker":"Arne Lang-Ree","startTime":1472.71,"endTime":1477.1200000000001,"body":"different place? It's, you know,"},{"speaker":"Arne Lang-Ree","startTime":1477.72,"endTime":1480.9,"body":"managers need to kind of get"},{"speaker":"Arne Lang-Ree","startTime":1477.72,"endTime":1480.9,"body":"over themselves in terms of"},{"speaker":"Arne Lang-Ree","startTime":1480.9,"endTime":1487.05,"body":"that. And then at the same time,"},{"speaker":"Arne Lang-Ree","startTime":1480.9,"endTime":1487.05,"body":"you know, insist on on regular"},{"speaker":"Arne Lang-Ree","startTime":1487.05,"endTime":1490.56,"body":"design reviews. You know,"},{"speaker":"Arne Lang-Ree","startTime":1487.05,"endTime":1490.56,"body":"everybody needs that critical"},{"speaker":"Arne Lang-Ree","startTime":1490.56,"endTime":1495.8400000000001,"body":"feedback. Make sure you leave"},{"speaker":"Arne Lang-Ree","startTime":1490.56,"endTime":1495.8400000000001,"body":"space between reviews to let"},{"speaker":"Arne Lang-Ree","startTime":1495.8400000000001,"endTime":1499.74,"body":"engineers do their thing, flex"},{"speaker":"Arne Lang-Ree","startTime":1495.8400000000001,"endTime":1499.74,"body":"their muscles, but have those"},{"speaker":"Arne Lang-Ree","startTime":1499.77,"endTime":1503.13,"body":"moments where you can come back"},{"speaker":"Arne Lang-Ree","startTime":1499.77,"endTime":1503.13,"body":"and make sure that we're still"},{"speaker":"Arne Lang-Ree","startTime":1503.13,"endTime":1506.31,"body":"on point with, with whatever the"},{"speaker":"Arne Lang-Ree","startTime":1503.13,"endTime":1506.31,"body":"objective is."},{"speaker":"Aaron Moncur","startTime":1506.76,"endTime":1509.49,"body":"Yeah, that those"},{"speaker":"Aaron Moncur","startTime":1506.76,"endTime":1509.49,"body":"are great answers. And I really"},{"speaker":"Aaron Moncur","startTime":1509.49,"endTime":1512.97,"body":"liked that you mentioned,"},{"speaker":"Aaron Moncur","startTime":1509.49,"endTime":1512.97,"body":"helping engineers feel safe."},{"speaker":"Aaron Moncur","startTime":1513.1200000000001,"endTime":1515.46,"body":"That's something we talk about"},{"speaker":"Aaron Moncur","startTime":1513.1200000000001,"endTime":1515.46,"body":"quite a bit here a pipeline is"},{"speaker":"Aaron Moncur","startTime":1516.24,"endTime":1519.0,"body":"making each other feel safe and"},{"speaker":"Aaron Moncur","startTime":1516.24,"endTime":1519.0,"body":"we're not talking about physical"},{"speaker":"Aaron Moncur","startTime":1519.0,"endTime":1521.3400000000001,"body":"safety. We're not worried that"},{"speaker":"Aaron Moncur","startTime":1519.0,"endTime":1521.3400000000001,"body":"someone's going to sucker"},{"speaker":"Aaron Moncur","startTime":1521.3400000000001,"endTime":1523.68,"body":"punches in the parking lot or"},{"speaker":"Aaron Moncur","startTime":1521.3400000000001,"endTime":1523.68,"body":"anything like that. But"},{"speaker":"Aaron Moncur","startTime":1523.68,"endTime":1526.8300000000002,"body":"psychological safety right? If"},{"speaker":"Aaron Moncur","startTime":1523.68,"endTime":1526.8300000000002,"body":"if someone makes a mistake on"},{"speaker":"Aaron Moncur","startTime":1526.8300000000002,"endTime":1529.98,"body":"the team, are we worried that"},{"speaker":"Aaron Moncur","startTime":1526.8300000000002,"endTime":1529.98,"body":"other team members are going to"},{"speaker":"Aaron Moncur","startTime":1529.98,"endTime":1534.54,"body":"pounce on us and you know, the"},{"speaker":"Aaron Moncur","startTime":1529.98,"endTime":1534.54,"body":"say something mean or nasty or"},{"speaker":"Aaron Moncur","startTime":1534.54,"endTime":1537.03,"body":"do we have the faith and"},{"speaker":"Aaron Moncur","startTime":1534.54,"endTime":1537.03,"body":"confidence in our team members"},{"speaker":"Aaron Moncur","startTime":1537.03,"endTime":1540.15,"body":"to know that if we make a"},{"speaker":"Aaron Moncur","startTime":1537.03,"endTime":1540.15,"body":"mistake, others are going to"},{"speaker":"Aaron Moncur","startTime":1540.39,"endTime":1542.76,"body":"gather around and support us and"},{"speaker":"Aaron Moncur","startTime":1540.39,"endTime":1542.76,"body":"say, Hey, don't worry about it,"},{"speaker":"Aaron Moncur","startTime":1542.76,"endTime":1547.14,"body":"man. We got your back. And I"},{"speaker":"Aaron Moncur","startTime":1542.76,"endTime":1547.14,"body":"think making people in general,"},{"speaker":"Aaron Moncur","startTime":1547.14,"endTime":1550.47,"body":"but in this context engineers"},{"speaker":"Aaron Moncur","startTime":1547.14,"endTime":1550.47,"body":"feel safe is one of the great"},{"speaker":"Aaron Moncur","startTime":1550.47,"endTime":1553.8600000000001,"body":"tools that we have as managers"},{"speaker":"Aaron Moncur","startTime":1550.47,"endTime":1553.8600000000001,"body":"to facilitate that, that"},{"speaker":"Aaron Moncur","startTime":1553.8600000000001,"endTime":1555.3600000000001,"body":"creativity and productivity."},{"speaker":"Arne Lang-Ree","startTime":1556.829,"endTime":1557.969,"body":"Yeah, 100%."},{"speaker":"Aaron Moncur","startTime":1559.1100000000001,"endTime":1562.26,"body":"Well, I'm gonna"},{"speaker":"Aaron Moncur","startTime":1559.1100000000001,"endTime":1562.26,"body":"take a very quick break here and"},{"speaker":"Aaron Moncur","startTime":1562.26,"endTime":1565.89,"body":"share with the listeners that"},{"speaker":"Aaron Moncur","startTime":1562.26,"endTime":1565.89,"body":"Team pipeline.us is where you"},{"speaker":"Aaron Moncur","startTime":1565.89,"endTime":1569.52,"body":"can learn more about how we help"},{"speaker":"Aaron Moncur","startTime":1565.89,"endTime":1569.52,"body":"medical device and other product"},{"speaker":"Aaron Moncur","startTime":1569.52,"endTime":1572.76,"body":"engineering or manufacturing"},{"speaker":"Aaron Moncur","startTime":1569.52,"endTime":1572.76,"body":"teams, develop turnkey"},{"speaker":"Aaron Moncur","startTime":1572.76,"endTime":1575.97,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":1572.76,"endTime":1575.97,"body":"automated machines to"},{"speaker":"Aaron Moncur","startTime":1575.97,"endTime":1579.24,"body":"characterize, inspect, assemble,"},{"speaker":"Aaron Moncur","startTime":1575.97,"endTime":1579.24,"body":"manufacture, and perform"},{"speaker":"Aaron Moncur","startTime":1579.24,"endTime":1583.0800000000002,"body":"verification testing on your"},{"speaker":"Aaron Moncur","startTime":1579.24,"endTime":1583.0800000000002,"body":"devices, or speaking with our"},{"speaker":"Aaron Moncur","startTime":1583.0800000000002,"endTime":1588.3600000000001,"body":"langree today. Now I know what"},{"speaker":"Aaron Moncur","startTime":1583.0800000000002,"endTime":1588.3600000000001,"body":"are a few of your favorite tools"},{"speaker":"Aaron Moncur","startTime":1588.39,"endTime":1592.29,"body":"for managing product development"},{"speaker":"Aaron Moncur","startTime":1588.39,"endTime":1592.29,"body":"projects could be, you know,"},{"speaker":"Aaron Moncur","startTime":1592.3200000000002,"endTime":1595.17,"body":"something general, like having"},{"speaker":"Aaron Moncur","startTime":1592.3200000000002,"endTime":1595.17,"body":"one on ones with people? Or"},{"speaker":"Aaron Moncur","startTime":1595.38,"endTime":1599.43,"body":"could be a specific app you use?"},{"speaker":"Aaron Moncur","startTime":1595.38,"endTime":1599.43,"body":"Or maybe there's some kind of"},{"speaker":"Aaron Moncur","startTime":1599.6100000000001,"endTime":1603.48,"body":"machine that you love for"},{"speaker":"Aaron Moncur","startTime":1599.6100000000001,"endTime":1603.48,"body":"prototyping? Just anything like"},{"speaker":"Aaron Moncur","startTime":1603.48,"endTime":1604.8300000000002,"body":"that? What what comes to mind?"},{"speaker":"Arne Lang-Ree","startTime":1605.97,"endTime":1608.0700000000002,"body":"Yeah, I think we"},{"speaker":"Arne Lang-Ree","startTime":1605.97,"endTime":1608.0700000000002,"body":"were just talking about one I"},{"speaker":"Arne Lang-Ree","startTime":1608.0700000000002,"endTime":1613.5900000000001,"body":"mean, in terms of the one on"},{"speaker":"Arne Lang-Ree","startTime":1608.0700000000002,"endTime":1613.5900000000001,"body":"ones staying in touch with the"},{"speaker":"Arne Lang-Ree","startTime":1613.5900000000001,"endTime":1617.94,"body":"team checking in with people,"},{"speaker":"Arne Lang-Ree","startTime":1613.5900000000001,"endTime":1617.94,"body":"you know, what are the concerns"},{"speaker":"Arne Lang-Ree","startTime":1617.94,"endTime":1623.25,"body":"what, you know, what kind of,"},{"speaker":"Arne Lang-Ree","startTime":1617.94,"endTime":1623.25,"body":"you know, emotional state sounds"},{"speaker":"Arne Lang-Ree","startTime":1623.25,"endTime":1627.63,"body":"a little woowoo. But, you know,"},{"speaker":"Arne Lang-Ree","startTime":1623.25,"endTime":1627.63,"body":"where's everybody at at that"},{"speaker":"Arne Lang-Ree","startTime":1627.63,"endTime":1631.17,"body":"moment, I mean, we all have"},{"speaker":"Arne Lang-Ree","startTime":1627.63,"endTime":1631.17,"body":"lives, right. And just keep that"},{"speaker":"Arne Lang-Ree","startTime":1631.17,"endTime":1638.3400000000001,"body":"in mind. And creating that space"},{"speaker":"Arne Lang-Ree","startTime":1631.17,"endTime":1638.3400000000001,"body":"for people to to excel. And then"},{"speaker":"Arne Lang-Ree","startTime":1639.45,"endTime":1643.77,"body":"having a space, or the"},{"speaker":"Arne Lang-Ree","startTime":1639.45,"endTime":1643.77,"body":"materials, you know, if we're,"},{"speaker":"Arne Lang-Ree","startTime":1643.8,"endTime":1648.8700000000001,"body":"if we're encouraging people to"},{"speaker":"Arne Lang-Ree","startTime":1643.8,"endTime":1648.8700000000001,"body":"make quickie sketch prototypes,"},{"speaker":"Arne Lang-Ree","startTime":1648.8700000000001,"endTime":1651.81,"body":"well then have some materials"},{"speaker":"Arne Lang-Ree","startTime":1648.8700000000001,"endTime":1651.81,"body":"and some tools to do that kind"},{"speaker":"Arne Lang-Ree","startTime":1651.81,"endTime":1656.01,"body":"of stuff. You know, even if it's"},{"speaker":"Arne Lang-Ree","startTime":1651.81,"endTime":1656.01,"body":"the hot melt, glue gun, and the"},{"speaker":"Arne Lang-Ree","startTime":1656.01,"endTime":1660.63,"body":"aforementioned popsicle sticks"},{"speaker":"Arne Lang-Ree","startTime":1656.01,"endTime":1660.63,"body":"and foam core, or a box of Lego"},{"speaker":"Arne Lang-Ree","startTime":1660.63,"endTime":1668.52,"body":"Technic, fantastic tool for"},{"speaker":"Arne Lang-Ree","startTime":1660.63,"endTime":1668.52,"body":"quick mock ups of linkages and"},{"speaker":"Arne Lang-Ree","startTime":1668.52,"endTime":1670.92,"body":"mechanisms and everything, and"},{"speaker":"Arne Lang-Ree","startTime":1668.52,"endTime":1670.92,"body":"you can go nuts, you know,"},{"speaker":"Arne Lang-Ree","startTime":1670.92,"endTime":1675.99,"body":"probably as we all did, when we"},{"speaker":"Arne Lang-Ree","startTime":1670.92,"endTime":1675.99,"body":"were kids. I think digitally,"},{"speaker":"Arne Lang-Ree","startTime":1676.95,"endTime":1680.49,"body":"we've we've not we've looked a"},{"speaker":"Arne Lang-Ree","startTime":1676.95,"endTime":1680.49,"body":"lot, and we've not found sort of"},{"speaker":"Arne Lang-Ree","startTime":1680.49,"endTime":1686.43,"body":"a single digital platform that"},{"speaker":"Arne Lang-Ree","startTime":1680.49,"endTime":1686.43,"body":"works, you know, from from A to"},{"speaker":"Arne Lang-Ree","startTime":1686.43,"endTime":1691.92,"body":"Z, and other you know, design"},{"speaker":"Arne Lang-Ree","startTime":1686.43,"endTime":1691.92,"body":"firms that we've talked to, they"},{"speaker":"Arne Lang-Ree","startTime":1691.92,"endTime":1694.71,"body":"find the same thing, everybody"},{"speaker":"Arne Lang-Ree","startTime":1691.92,"endTime":1694.71,"body":"kind of ends up using a few"},{"speaker":"Arne Lang-Ree","startTime":1694.71,"endTime":1698.46,"body":"favorite apps or platforms, and"},{"speaker":"Arne Lang-Ree","startTime":1694.71,"endTime":1698.46,"body":"then patching it all together"},{"speaker":"Arne Lang-Ree","startTime":1698.46,"endTime":1703.41,"body":"with smart sheets, and you know,"},{"speaker":"Arne Lang-Ree","startTime":1698.46,"endTime":1703.41,"body":"other things to make it work for"},{"speaker":"Arne Lang-Ree","startTime":1703.41,"endTime":1708.06,"body":"them. And that's what we do, as"},{"speaker":"Arne Lang-Ree","startTime":1703.41,"endTime":1708.06,"body":"well, we've got some pretty"},{"speaker":"Arne Lang-Ree","startTime":1708.06,"endTime":1712.8,"body":"monstrous Google Sheets and"},{"speaker":"Arne Lang-Ree","startTime":1708.06,"endTime":1712.8,"body":"sprint and smart sheets that we"},{"speaker":"Arne Lang-Ree","startTime":1712.8300000000002,"endTime":1719.3700000000001,"body":"we've put together, they still"},{"speaker":"Arne Lang-Ree","startTime":1712.8300000000002,"endTime":1719.3700000000001,"body":"break. But you know, we've we've"},{"speaker":"Arne Lang-Ree","startTime":1719.3700000000001,"endTime":1722.31,"body":"put it back together and they"},{"speaker":"Arne Lang-Ree","startTime":1719.3700000000001,"endTime":1722.31,"body":"work fine. And beyond that other"},{"speaker":"Arne Lang-Ree","startTime":1722.31,"endTime":1727.0800000000002,"body":"apps. You know, as a design"},{"speaker":"Arne Lang-Ree","startTime":1722.31,"endTime":1727.0800000000002,"body":"firm, we use harvest for for,"},{"speaker":"Arne Lang-Ree","startTime":1728.55,"endTime":1731.01,"body":"you know, timesheet and expense"},{"speaker":"Arne Lang-Ree","startTime":1728.55,"endTime":1731.01,"body":"tracking and invoicing and those"},{"speaker":"Arne Lang-Ree","startTime":1731.01,"endTime":1740.5800000000002,"body":"nuts and bolts stuff. We use"},{"speaker":"Arne Lang-Ree","startTime":1731.01,"endTime":1740.5800000000002,"body":"notion for it works sort of like"},{"speaker":"Arne Lang-Ree","startTime":1740.5800000000002,"endTime":1744.0,"body":"for us like a title page. So"},{"speaker":"Arne Lang-Ree","startTime":1740.5800000000002,"endTime":1744.0,"body":"that, you know, for any"},{"speaker":"Arne Lang-Ree","startTime":1744.0,"endTime":1747.3,"body":"particular initiative or"},{"speaker":"Arne Lang-Ree","startTime":1744.0,"endTime":1747.3,"body":"project, we've kind of gathered"},{"speaker":"Arne Lang-Ree","startTime":1747.3,"endTime":1751.23,"body":"everything in one place. Even"},{"speaker":"Arne Lang-Ree","startTime":1747.3,"endTime":1751.23,"body":"though it links out to other"},{"speaker":"Arne Lang-Ree","startTime":1751.23,"endTime":1754.5900000000001,"body":"tools, and then stuff like Miro"},{"speaker":"Arne Lang-Ree","startTime":1751.23,"endTime":1754.5900000000001,"body":"for, you know, shared"},{"speaker":"Arne Lang-Ree","startTime":1754.5900000000001,"endTime":1759.66,"body":"whiteboards. You know, it's a"},{"speaker":"Arne Lang-Ree","startTime":1754.5900000000001,"endTime":1759.66,"body":"collaboration space can be"},{"speaker":"Arne Lang-Ree","startTime":1759.66,"endTime":1760.3500000000001,"body":"pretty effective."},{"speaker":"Aaron Moncur","startTime":1760.44,"endTime":1762.63,"body":"That's great. I"},{"speaker":"Aaron Moncur","startTime":1760.44,"endTime":1762.63,"body":"had not heard of any of those."},{"speaker":"Aaron Moncur","startTime":1762.8400000000001,"endTime":1767.19,"body":"I'm gonna check them out for"},{"speaker":"Aaron Moncur","startTime":1762.8400000000001,"endTime":1767.19,"body":"myself now. All right, well,"},{"speaker":"Aaron Moncur","startTime":1767.19,"endTime":1770.55,"body":"shoot, this might lead maybe"},{"speaker":"Aaron Moncur","startTime":1767.19,"endTime":1770.55,"body":"it's a good segue into the next"},{"speaker":"Aaron Moncur","startTime":1770.55,"endTime":1774.15,"body":"question, what, what's one tool"},{"speaker":"Aaron Moncur","startTime":1770.55,"endTime":1774.15,"body":"and I'm using that word, you"},{"speaker":"Aaron Moncur","startTime":1774.15,"endTime":1777.75,"body":"know, kind of loosely, that that"},{"speaker":"Aaron Moncur","startTime":1774.15,"endTime":1777.75,"body":"doesn't exist, but if it did,"},{"speaker":"Aaron Moncur","startTime":1777.75,"endTime":1781.3500000000001,"body":"would dramatically increase the"},{"speaker":"Aaron Moncur","startTime":1777.75,"endTime":1781.3500000000001,"body":"speed with which engineers are"},{"speaker":"Aaron Moncur","startTime":1781.3500000000001,"endTime":1785.94,"body":"able to develop new products. It"},{"speaker":"Aaron Moncur","startTime":1781.3500000000001,"endTime":1785.94,"body":"can be even mythical, if you"},{"speaker":"Aaron Moncur","startTime":1785.94,"endTime":1788.22,"body":"want doesn't need to obey the"},{"speaker":"Aaron Moncur","startTime":1785.94,"endTime":1788.22,"body":"laws of physics, so feel free to"},{"speaker":"Aaron Moncur","startTime":1788.22,"endTime":1791.22,"body":"be, you know, pretty out there"},{"speaker":"Aaron Moncur","startTime":1788.22,"endTime":1791.22,"body":"with your answer if you want."},{"speaker":"Aaron Moncur","startTime":1791.76,"endTime":1792.3300000000002,"body":"Yeah."},{"speaker":"Arne Lang-Ree","startTime":1793.98,"endTime":1798.15,"body":"I think it would"},{"speaker":"Arne Lang-Ree","startTime":1793.98,"endTime":1798.15,"body":"be that mythical platform where"},{"speaker":"Arne Lang-Ree","startTime":1798.15,"endTime":1800.8200000000002,"body":"it's some mash up of things like"},{"speaker":"Arne Lang-Ree","startTime":1798.15,"endTime":1800.8200000000002,"body":"mirror. So there's some"},{"speaker":"Arne Lang-Ree","startTime":1800.8200000000002,"endTime":1804.69,"body":"collaborative space where you"},{"speaker":"Arne Lang-Ree","startTime":1800.8200000000002,"endTime":1804.69,"body":"can be really loose, where"},{"speaker":"Arne Lang-Ree","startTime":1804.69,"endTime":1807.42,"body":"you're just dropping a bunch of"},{"speaker":"Arne Lang-Ree","startTime":1804.69,"endTime":1807.42,"body":"screen captures from things you"},{"speaker":"Arne Lang-Ree","startTime":1807.42,"endTime":1812.43,"body":"find on, you know, on Google"},{"speaker":"Arne Lang-Ree","startTime":1807.42,"endTime":1812.43,"body":"images, or it's, you know, Mind"},{"speaker":"Arne Lang-Ree","startTime":1812.43,"endTime":1817.98,"body":"Mapping, very loose, nonlinear"},{"speaker":"Arne Lang-Ree","startTime":1812.43,"endTime":1817.98,"body":"kind of things. But, you know,"},{"speaker":"Arne Lang-Ree","startTime":1817.98,"endTime":1823.2,"body":"at the front end, gives you a"},{"speaker":"Arne Lang-Ree","startTime":1817.98,"endTime":1823.2,"body":"place to plan you know, to"},{"speaker":"Arne Lang-Ree","startTime":1823.2,"endTime":1826.17,"body":"capture those objectives in a"},{"speaker":"Arne Lang-Ree","startTime":1823.2,"endTime":1826.17,"body":"way that you can continue to"},{"speaker":"Arne Lang-Ree","startTime":1826.17,"endTime":1829.89,"body":"check in with them and, and have"},{"speaker":"Arne Lang-Ree","startTime":1826.17,"endTime":1829.89,"body":"a living document in there that"},{"speaker":"Arne Lang-Ree","startTime":1829.89,"endTime":1836.73,"body":"constitutes the plan. And then"},{"speaker":"Arne Lang-Ree","startTime":1829.89,"endTime":1836.73,"body":"sort of follow so take like"},{"speaker":"Arne Lang-Ree","startTime":1836.73,"endTime":1839.67,"body":"Microsoft Project, and I want to"},{"speaker":"Arne Lang-Ree","startTime":1836.73,"endTime":1839.67,"body":"I don't want to rain on them,"},{"speaker":"Arne Lang-Ree","startTime":1839.67,"endTime":1845.3400000000001,"body":"but it's just it's an easy"},{"speaker":"Arne Lang-Ree","startTime":1839.67,"endTime":1845.3400000000001,"body":"example. That kind of Gantt"},{"speaker":"Arne Lang-Ree","startTime":1845.3400000000001,"endTime":1850.3500000000001,"body":"Chart thinking is great for"},{"speaker":"Arne Lang-Ree","startTime":1845.3400000000001,"endTime":1850.3500000000001,"body":"planning, right? But in my"},{"speaker":"Arne Lang-Ree","startTime":1850.3500000000001,"endTime":1855.69,"body":"experience, especially the"},{"speaker":"Arne Lang-Ree","startTime":1850.3500000000001,"endTime":1855.69,"body":"bigger the project grows, you"},{"speaker":"Arne Lang-Ree","startTime":1855.69,"endTime":1862.5900000000001,"body":"need a staff to manage Microsoft"},{"speaker":"Arne Lang-Ree","startTime":1855.69,"endTime":1862.5900000000001,"body":"Project to track your, your"},{"speaker":"Arne Lang-Ree","startTime":1862.5900000000001,"endTime":1867.66,"body":"actual program. And sometimes"},{"speaker":"Arne Lang-Ree","startTime":1862.5900000000001,"endTime":1867.66,"body":"the roles reverse, like, you"},{"speaker":"Arne Lang-Ree","startTime":1867.66,"endTime":1873.5700000000002,"body":"feel constrained about pivoting"},{"speaker":"Arne Lang-Ree","startTime":1867.66,"endTime":1873.5700000000002,"body":"to, you know, to get the best"},{"speaker":"Arne Lang-Ree","startTime":1873.5700000000002,"endTime":1877.02,"body":"design, but you're constrained"},{"speaker":"Arne Lang-Ree","startTime":1873.5700000000002,"endTime":1877.02,"body":"by the Gantt chart, you know,"},{"speaker":"Arne Lang-Ree","startTime":1877.05,"endTime":1882.3300000000002,"body":"oh, my gosh, we can't we can't"},{"speaker":"Arne Lang-Ree","startTime":1877.05,"endTime":1882.3300000000002,"body":"break project. It's tells us"},{"speaker":"Arne Lang-Ree","startTime":1882.3300000000002,"endTime":1887.3700000000001,"body":"that we need to do these things."},{"speaker":"Arne Lang-Ree","startTime":1882.3300000000002,"endTime":1887.3700000000001,"body":"So something like that that was"},{"speaker":"Arne Lang-Ree","startTime":1887.3700000000001,"endTime":1890.94,"body":"way more fluid and flexible and"},{"speaker":"Arne Lang-Ree","startTime":1887.3700000000001,"endTime":1890.94,"body":"move through the process like we"},{"speaker":"Arne Lang-Ree","startTime":1890.94,"endTime":1898.29,"body":"do. So I don't know Aaron's"},{"speaker":"Arne Lang-Ree","startTime":1890.94,"endTime":1898.29,"body":"view, and I should retire and"},{"speaker":"Arne Lang-Ree","startTime":1898.29,"endTime":1899.0700000000002,"body":"build that."},{"speaker":"Aaron Moncur","startTime":1899.8500000000001,"endTime":1904.05,"body":"That sounds like a"},{"speaker":"Aaron Moncur","startTime":1899.8500000000001,"endTime":1904.05,"body":"lot of fun. Well, that's a great"},{"speaker":"Aaron Moncur","startTime":1904.05,"endTime":1909.96,"body":"answer. Let's see, can you share"},{"speaker":"Aaron Moncur","startTime":1904.05,"endTime":1909.96,"body":"one of the processes, we talked"},{"speaker":"Aaron Moncur","startTime":1909.96,"endTime":1913.8600000000001,"body":"about some tools? And this is a"},{"speaker":"Aaron Moncur","startTime":1909.96,"endTime":1913.8600000000001,"body":"similar question, but one of the"},{"speaker":"Aaron Moncur","startTime":1913.8600000000001,"endTime":1917.67,"body":"processes that your team uses"},{"speaker":"Aaron Moncur","startTime":1913.8600000000001,"endTime":1917.67,"body":"that has proven to be pretty"},{"speaker":"Aaron Moncur","startTime":1917.67,"endTime":1920.73,"body":"beneficial to your customers and"},{"speaker":"Aaron Moncur","startTime":1917.67,"endTime":1920.73,"body":"in the projects that your team"},{"speaker":"Aaron Moncur","startTime":1920.73,"endTime":1921.3,"body":"works on?"},{"speaker":"Arne Lang-Ree","startTime":1922.6200000000001,"endTime":1926.91,"body":"Yeah, I think"},{"speaker":"Arne Lang-Ree","startTime":1922.6200000000001,"endTime":1926.91,"body":"it's, it's creating some working"},{"speaker":"Arne Lang-Ree","startTime":1926.91,"endTime":1932.55,"body":"documents, very simple stuff, to"},{"speaker":"Arne Lang-Ree","startTime":1926.91,"endTime":1932.55,"body":"have handy for conversations"},{"speaker":"Arne Lang-Ree","startTime":1932.55,"endTime":1939.0,"body":"with clients. So for instance,"},{"speaker":"Arne Lang-Ree","startTime":1932.55,"endTime":1939.0,"body":"you know, a storyboard in where"},{"speaker":"Arne Lang-Ree","startTime":1939.66,"endTime":1942.6000000000001,"body":"we're engineers, that's supposed"},{"speaker":"Arne Lang-Ree","startTime":1939.66,"endTime":1942.6000000000001,"body":"to be the domain of, say,"},{"speaker":"Arne Lang-Ree","startTime":1942.6000000000001,"endTime":1946.0800000000002,"body":"industrial designers, because"},{"speaker":"Arne Lang-Ree","startTime":1942.6000000000001,"endTime":1946.0800000000002,"body":"they know how to sketch people."},{"speaker":"Arne Lang-Ree","startTime":1947.0700000000002,"endTime":1952.26,"body":"But really, a storyboard is a"},{"speaker":"Arne Lang-Ree","startTime":1947.0700000000002,"endTime":1952.26,"body":"super efficient and effective"},{"speaker":"Arne Lang-Ree","startTime":1952.26,"endTime":1956.49,"body":"way to capture what we're"},{"speaker":"Arne Lang-Ree","startTime":1952.26,"endTime":1956.49,"body":"designing for. It's ultimately"},{"speaker":"Arne Lang-Ree","startTime":1956.49,"endTime":1959.88,"body":"the context. And it doesn't for"},{"speaker":"Arne Lang-Ree","startTime":1956.49,"endTime":1959.88,"body":"consumer product and stuff, it's"},{"speaker":"Arne Lang-Ree","startTime":1959.88,"endTime":1963.6000000000001,"body":"about what's the user"},{"speaker":"Arne Lang-Ree","startTime":1959.88,"endTime":1963.6000000000001,"body":"experience? What's the problem"},{"speaker":"Arne Lang-Ree","startTime":1963.6000000000001,"endTime":1965.31,"body":"for this person that you're"},{"speaker":"Arne Lang-Ree","startTime":1963.6000000000001,"endTime":1965.31,"body":"trying to solve? How does the"},{"speaker":"Arne Lang-Ree","startTime":1965.31,"endTime":1968.22,"body":"product work in their life? And"},{"speaker":"Arne Lang-Ree","startTime":1965.31,"endTime":1968.22,"body":"it can just be a super simple"},{"speaker":"Arne Lang-Ree","startTime":1968.22,"endTime":1978.6000000000001,"body":"stick figure, kind of thing. And"},{"speaker":"Arne Lang-Ree","startTime":1968.22,"endTime":1978.6000000000001,"body":"then the other is sort of the"},{"speaker":"Arne Lang-Ree","startTime":1978.63,"endTime":1985.89,"body":"the gen two list, if you will,"},{"speaker":"Arne Lang-Ree","startTime":1978.63,"endTime":1985.89,"body":"that as Feature Ideas come up or"},{"speaker":"Arne Lang-Ree","startTime":1985.92,"endTime":1988.8300000000002,"body":"Feature Ideas that already exist"},{"speaker":"Arne Lang-Ree","startTime":1985.92,"endTime":1988.8300000000002,"body":"for the product, but you need"},{"speaker":"Arne Lang-Ree","startTime":1988.8300000000002,"endTime":1994.8,"body":"to, you need to peel them away,"},{"speaker":"Arne Lang-Ree","startTime":1988.8300000000002,"endTime":1994.8,"body":"as you're distilling what is the"},{"speaker":"Arne Lang-Ree","startTime":1994.8,"endTime":1997.71,"body":"first product, say, of this"},{"speaker":"Arne Lang-Ree","startTime":1994.8,"endTime":1997.71,"body":"company, out the door, have a"},{"speaker":"Arne Lang-Ree","startTime":1997.74,"endTime":2002.0900000000001,"body":"keep a list somewhere of all"},{"speaker":"Arne Lang-Ree","startTime":1997.74,"endTime":2002.0900000000001,"body":"these things, as a repository"},{"speaker":"Arne Lang-Ree","startTime":2002.0900000000001,"endTime":2006.02,"body":"for stuff that you can use for"},{"speaker":"Arne Lang-Ree","startTime":2002.0900000000001,"endTime":2006.02,"body":"for the next gen product. And"},{"speaker":"Arne Lang-Ree","startTime":2006.47,"endTime":2010.49,"body":"it, it gives clients a place to"},{"speaker":"Arne Lang-Ree","startTime":2006.47,"endTime":2010.49,"body":"put it mentally? Like, we're not"},{"speaker":"Arne Lang-Ree","startTime":2052.36,"endTime":2056.02,"body":"just saying, No, we can't use"},{"speaker":"Arne Lang-Ree","startTime":2052.36,"endTime":2056.02,"body":"that idea. We're saying, Oh,"},{"speaker":"Arne Lang-Ree","startTime":2056.05,"endTime":2060.1,"body":"great idea. Let's put on the gen"},{"speaker":"Arne Lang-Ree","startTime":2056.05,"endTime":2060.1,"body":"two lists, so we can stick to"},{"speaker":"Arne Lang-Ree","startTime":2060.34,"endTime":2063.01,"body":"your go to market strategy, you"},{"speaker":"Arne Lang-Ree","startTime":2060.34,"endTime":2063.01,"body":"know, we won't delay this"},{"speaker":"Arne Lang-Ree","startTime":2063.01,"endTime":2065.4700000000003,"body":"program, because that's going to"},{"speaker":"Arne Lang-Ree","startTime":2063.01,"endTime":2065.4700000000003,"body":"take some time to develop or"},{"speaker":"Arne Lang-Ree","startTime":2065.4700000000003,"endTime":2069.64,"body":"whatever. And it really helps"},{"speaker":"Arne Lang-Ree","startTime":2065.4700000000003,"endTime":2069.64,"body":"keep the conversation fluid and,"},{"speaker":"Arne Lang-Ree","startTime":2069.76,"endTime":2073.51,"body":"and keep the relationship really"},{"speaker":"Arne Lang-Ree","startTime":2069.76,"endTime":2073.51,"body":"collaborative. Sounds simple,"},{"speaker":"Arne Lang-Ree","startTime":2073.51,"endTime":2075.61,"body":"but it makes a big difference."},{"speaker":"Aaron Moncur","startTime":2076.2400000000002,"endTime":2078.82,"body":"So this storyboard"},{"speaker":"Aaron Moncur","startTime":2076.2400000000002,"endTime":2078.82,"body":"that you're talking about, is"},{"speaker":"Aaron Moncur","startTime":2078.82,"endTime":2081.43,"body":"this like, kind of like what you"},{"speaker":"Aaron Moncur","startTime":2078.82,"endTime":2081.43,"body":"would see, I don't know, if"},{"speaker":"Aaron Moncur","startTime":2081.43,"endTime":2083.89,"body":"there was a documentary about"},{"speaker":"Aaron Moncur","startTime":2081.43,"endTime":2083.89,"body":"how a movie was made, you've got"},{"speaker":"Aaron Moncur","startTime":2083.92,"endTime":2087.16,"body":"like little cells in which there"},{"speaker":"Aaron Moncur","startTime":2083.92,"endTime":2087.16,"body":"are pictures depicting, you"},{"speaker":"Aaron Moncur","startTime":2087.16,"endTime":2089.56,"body":"know, one scene of events, and"},{"speaker":"Aaron Moncur","startTime":2087.16,"endTime":2089.56,"body":"then the next and then the next,"},{"speaker":"Aaron Moncur","startTime":2089.68,"endTime":2093.19,"body":"how does that apply to a product"},{"speaker":"Aaron Moncur","startTime":2089.68,"endTime":2093.19,"body":"being developed?"},{"speaker":"Arne Lang-Ree","startTime":2094.33,"endTime":2097.06,"body":"Yeah, no, it"},{"speaker":"Arne Lang-Ree","startTime":2094.33,"endTime":2097.06,"body":"just, it's, it's exactly like"},{"speaker":"Arne Lang-Ree","startTime":2097.06,"endTime":2104.14,"body":"that. You know, the, the"},{"speaker":"Arne Lang-Ree","startTime":2097.06,"endTime":2104.14,"body":"objective for everything that we"},{"speaker":"Arne Lang-Ree","startTime":2104.14,"endTime":2108.52,"body":"do, whether it's a consumer"},{"speaker":"Arne Lang-Ree","startTime":2104.14,"endTime":2108.52,"body":"product, or, you know, a bridge,"},{"speaker":"Arne Lang-Ree","startTime":2108.5499999999997,"endTime":2113.2599999999998,"body":"or a new engine technology for a"},{"speaker":"Arne Lang-Ree","startTime":2108.5499999999997,"endTime":2113.2599999999998,"body":"boat, I mean, who knows?"},{"speaker":"Arne Lang-Ree","startTime":2113.71,"endTime":2117.19,"body":"Engineers do a lot of different"},{"speaker":"Arne Lang-Ree","startTime":2113.71,"endTime":2117.19,"body":"things. But what we're doing"},{"speaker":"Arne Lang-Ree","startTime":2117.19,"endTime":2122.29,"body":"fits into some larger story."},{"speaker":"Arne Lang-Ree","startTime":2117.19,"endTime":2122.29,"body":"And, and keeping that really"},{"speaker":"Arne Lang-Ree","startTime":2122.29,"endTime":2128.0499999999997,"body":"front of mind. What it is that"},{"speaker":"Arne Lang-Ree","startTime":2122.29,"endTime":2128.0499999999997,"body":"we're trying to solve for, what"},{"speaker":"Arne Lang-Ree","startTime":2128.0499999999997,"endTime":2131.41,"body":"is that ultimate objective?"},{"speaker":"Arne Lang-Ree","startTime":2128.0499999999997,"endTime":2131.41,"body":"What's the problem that somebody"},{"speaker":"Arne Lang-Ree","startTime":2131.41,"endTime":2134.83,"body":"in their life out in the world"},{"speaker":"Arne Lang-Ree","startTime":2131.41,"endTime":2134.83,"body":"or lots of people have, that"},{"speaker":"Arne Lang-Ree","startTime":2134.83,"endTime":2139.15,"body":"will be made better by what"},{"speaker":"Arne Lang-Ree","startTime":2134.83,"endTime":2139.15,"body":"we're doing. And that's the"},{"speaker":"Arne Lang-Ree","startTime":2139.15,"endTime":2143.2,"body":"story that we're working inside"},{"speaker":"Arne Lang-Ree","startTime":2139.15,"endTime":2143.2,"body":"of. So the simplest way to think"},{"speaker":"Arne Lang-Ree","startTime":2143.2,"endTime":2146.11,"body":"about it is to is to kind of"},{"speaker":"Arne Lang-Ree","startTime":2143.2,"endTime":2146.11,"body":"reel back to high school"},{"speaker":"Arne Lang-Ree","startTime":2146.11,"endTime":2151.0299999999997,"body":"English. And if you remember"},{"speaker":"Arne Lang-Ree","startTime":2146.11,"endTime":2151.0299999999997,"body":"that curve, there's the flat"},{"speaker":"Arne Lang-Ree","startTime":2151.0299999999997,"endTime":2154.63,"body":"part in the front, that's"},{"speaker":"Arne Lang-Ree","startTime":2151.0299999999997,"endTime":2154.63,"body":"exposition. And then there's a"},{"speaker":"Arne Lang-Ree","startTime":2154.63,"endTime":2158.2599999999998,"body":"bend in the curve, that's the"},{"speaker":"Arne Lang-Ree","startTime":2154.63,"endTime":2158.2599999999998,"body":"conflict. And then the rising"},{"speaker":"Arne Lang-Ree","startTime":2158.2599999999998,"endTime":2162.34,"body":"action, the resolution. Those"},{"speaker":"Arne Lang-Ree","startTime":2158.2599999999998,"endTime":2162.34,"body":"four elements, you can save the"},{"speaker":"Arne Lang-Ree","startTime":2162.34,"endTime":2167.38,"body":"denouement stuff. It's not as"},{"speaker":"Arne Lang-Ree","startTime":2162.34,"endTime":2167.38,"body":"critical, but the exposition"},{"speaker":"Arne Lang-Ree","startTime":2167.38,"endTime":2172.42,"body":"like who is this client, who is"},{"speaker":"Arne Lang-Ree","startTime":2167.38,"endTime":2172.42,"body":"this user? What's their world"},{"speaker":"Arne Lang-Ree","startTime":2172.42,"endTime":2175.06,"body":"like? Are their competitors that"},{"speaker":"Arne Lang-Ree","startTime":2172.42,"endTime":2175.06,"body":"we have to think about? Are"},{"speaker":"Arne Lang-Ree","startTime":2175.06,"endTime":2177.52,"body":"there cost constraints, you"},{"speaker":"Arne Lang-Ree","startTime":2175.06,"endTime":2177.52,"body":"know, what are all what's all"},{"speaker":"Arne Lang-Ree","startTime":2177.52,"endTime":2181.81,"body":"that context that informs the"},{"speaker":"Arne Lang-Ree","startTime":2177.52,"endTime":2181.81,"body":"design and then the conflict is,"},{"speaker":"Arne Lang-Ree","startTime":2182.2,"endTime":2188.02,"body":"you know, my boat users too much"},{"speaker":"Arne Lang-Ree","startTime":2182.2,"endTime":2188.02,"body":"fuel or whatever it is, you"},{"speaker":"Arne Lang-Ree","startTime":2188.02,"endTime":2193.87,"body":"know, we need better technology."},{"speaker":"Arne Lang-Ree","startTime":2188.02,"endTime":2193.87,"body":"it pollutes the ocean, then the"},{"speaker":"Arne Lang-Ree","startTime":2193.87,"endTime":2196.93,"body":"action part, well, that's you"},{"speaker":"Arne Lang-Ree","startTime":2193.87,"endTime":2196.93,"body":"doing the design. So all the"},{"speaker":"Arne Lang-Ree","startTime":2196.93,"endTime":2200.83,"body":"little problems that you got to"},{"speaker":"Arne Lang-Ree","startTime":2196.93,"endTime":2200.83,"body":"solve along the way, all pointed"},{"speaker":"Arne Lang-Ree","startTime":2200.83,"endTime":2203.47,"body":"at the resolution. And then so"},{"speaker":"Arne Lang-Ree","startTime":2200.83,"endTime":2203.47,"body":"imagine what that is like,"},{"speaker":"Arne Lang-Ree","startTime":2203.47,"endTime":2208.09,"body":"what's the story look like when"},{"speaker":"Arne Lang-Ree","startTime":2203.47,"endTime":2208.09,"body":"you're done? You know, and"},{"speaker":"Arne Lang-Ree","startTime":2208.09,"endTime":2210.85,"body":"keeping that front of mind and"},{"speaker":"Arne Lang-Ree","startTime":2208.09,"endTime":2210.85,"body":"that we're all working inside"},{"speaker":"Arne Lang-Ree","startTime":2210.85,"endTime":2216.88,"body":"this, this, this larger"},{"speaker":"Arne Lang-Ree","startTime":2210.85,"endTime":2216.88,"body":"narrative really keeps everybody"},{"speaker":"Arne Lang-Ree","startTime":2216.88,"endTime":2217.87,"body":"on the same page."},{"speaker":"Aaron Moncur","startTime":2218.5299999999997,"endTime":2222.07,"body":"I love that. I"},{"speaker":"Aaron Moncur","startTime":2218.5299999999997,"endTime":2222.07,"body":"don't think I've heard it"},{"speaker":"Aaron Moncur","startTime":2222.07,"endTime":2225.97,"body":"described in that way before,"},{"speaker":"Aaron Moncur","startTime":2222.07,"endTime":2225.97,"body":"you know, of course, we use"},{"speaker":"Aaron Moncur","startTime":2227.11,"endTime":2232.24,"body":"project quirements documents and"},{"speaker":"Aaron Moncur","startTime":2227.11,"endTime":2232.24,"body":"you know, femurs, and things"},{"speaker":"Aaron Moncur","startTime":2232.24,"endTime":2239.5,"body":"like that to kind of define the"},{"speaker":"Aaron Moncur","startTime":2232.24,"endTime":2239.5,"body":"necessities of the project and"},{"speaker":"Aaron Moncur","startTime":2239.5299999999997,"endTime":2241.75,"body":"assess risk and things like"},{"speaker":"Aaron Moncur","startTime":2239.5299999999997,"endTime":2241.75,"body":"that, but I've never heard about"},{"speaker":"Aaron Moncur","startTime":2241.75,"endTime":2245.5299999999997,"body":"it talked, talked about like"},{"speaker":"Aaron Moncur","startTime":2241.75,"endTime":2245.5299999999997,"body":"that in story form, putting the"},{"speaker":"Aaron Moncur","startTime":2245.5299999999997,"endTime":2248.44,"body":"whole thing into it, like a"},{"speaker":"Aaron Moncur","startTime":2245.5299999999997,"endTime":2248.44,"body":"narrative, as you put it. That"},{"speaker":"Aaron Moncur","startTime":2248.44,"endTime":2251.62,"body":"sounds really interesting. Now,"},{"speaker":"Aaron Moncur","startTime":2248.44,"endTime":2251.62,"body":"do you? Do you literally like"},{"speaker":"Aaron Moncur","startTime":2251.65,"endTime":2254.92,"body":"pictorially? visualize these"},{"speaker":"Aaron Moncur","startTime":2251.65,"endTime":2254.92,"body":"things? Or is it just, you know,"},{"speaker":"Aaron Moncur","startTime":2254.92,"endTime":2258.7,"body":"lists of different different"},{"speaker":"Aaron Moncur","startTime":2254.92,"endTime":2258.7,"body":"bulleted lists or a mix of all"},{"speaker":"Aaron Moncur","startTime":2258.7,"endTime":2259.39,"body":"of these things?"},{"speaker":"Arne Lang-Ree","startTime":2260.32,"endTime":2265.09,"body":"Yeah, I mean, it,"},{"speaker":"Arne Lang-Ree","startTime":2260.32,"endTime":2265.09,"body":"it doesn't necessarily have to"},{"speaker":"Arne Lang-Ree","startTime":2265.09,"endTime":2268.63,"body":"be stick figures, you know,"},{"speaker":"Arne Lang-Ree","startTime":2265.09,"endTime":2268.63,"body":"because sometimes that's just"},{"speaker":"Arne Lang-Ree","startTime":2268.63,"endTime":2270.64,"body":"not appropriate. You know, like"},{"speaker":"Arne Lang-Ree","startTime":2268.63,"endTime":2270.64,"body":"I said, engineering is a very"},{"speaker":"Arne Lang-Ree","startTime":2270.64,"endTime":2276.88,"body":"broad field. But you could put"},{"speaker":"Arne Lang-Ree","startTime":2270.64,"endTime":2276.88,"body":"together a flowchart that's in"},{"speaker":"Arne Lang-Ree","startTime":2276.91,"endTime":2281.2,"body":"more or less story form, like"},{"speaker":"Arne Lang-Ree","startTime":2276.91,"endTime":2281.2,"body":"here are all the inputs, here's"},{"speaker":"Arne Lang-Ree","startTime":2281.2,"endTime":2284.98,"body":"everything that needs to get"},{"speaker":"Arne Lang-Ree","startTime":2281.2,"endTime":2284.98,"body":"considered. And here's where the"},{"speaker":"Arne Lang-Ree","startTime":2284.98,"endTime":2287.95,"body":"whole thing falls apart where"},{"speaker":"Arne Lang-Ree","startTime":2284.98,"endTime":2287.95,"body":"it's broken. And how do we how"},{"speaker":"Arne Lang-Ree","startTime":2287.95,"endTime":2294.91,"body":"do we rebuild, remap that"},{"speaker":"Arne Lang-Ree","startTime":2287.95,"endTime":2294.91,"body":"flowchart to get us to the to"},{"speaker":"Arne Lang-Ree","startTime":2294.91,"endTime":2296.2,"body":"the endpoint that we're looking"},{"speaker":"Arne Lang-Ree","startTime":2294.91,"endTime":2296.2,"body":"for?"},{"speaker":"Aaron Moncur","startTime":2296.5299999999997,"endTime":2300.43,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":2296.5299999999997,"endTime":2300.43,"body":"great. All right, just a few"},{"speaker":"Aaron Moncur","startTime":2300.43,"endTime":2303.5499999999997,"body":"more questions. And then I think"},{"speaker":"Aaron Moncur","startTime":2300.43,"endTime":2303.5499999999997,"body":"we'll wrap things up. If you"},{"speaker":"Aaron Moncur","startTime":2303.5499999999997,"endTime":2306.67,"body":"could put a short phrase on a"},{"speaker":"Aaron Moncur","startTime":2303.5499999999997,"endTime":2306.67,"body":"billboard that would be seen by"},{"speaker":"Aaron Moncur","startTime":2306.7,"endTime":2310.39,"body":"every engineer on the planet,"},{"speaker":"Aaron Moncur","startTime":2306.7,"endTime":2310.39,"body":"what would it say?"},{"speaker":"Arne Lang-Ree","startTime":2312.0099999999998,"endTime":2314.02,"body":"Well, now you got"},{"speaker":"Arne Lang-Ree","startTime":2312.0099999999998,"endTime":2314.02,"body":"me all into narrative. So I'd"},{"speaker":"Arne Lang-Ree","startTime":2314.02,"endTime":2318.34,"body":"say know the story. Now the"},{"speaker":"Arne Lang-Ree","startTime":2314.02,"endTime":2318.34,"body":"story Simple as that, you know,"},{"speaker":"Arne Lang-Ree","startTime":2318.94,"endTime":2323.0499999999997,"body":"whether it's the user, your"},{"speaker":"Arne Lang-Ree","startTime":2318.94,"endTime":2323.0499999999997,"body":"client, all the various"},{"speaker":"Arne Lang-Ree","startTime":2323.0499999999997,"endTime":2326.89,"body":"stakeholders that are going to"},{"speaker":"Arne Lang-Ree","startTime":2323.0499999999997,"endTime":2326.89,"body":"somehow interact with your, with"},{"speaker":"Arne Lang-Ree","startTime":2326.89,"endTime":2330.31,"body":"your, with your project, you"},{"speaker":"Arne Lang-Ree","startTime":2326.89,"endTime":2330.31,"body":"know, and lock onto those"},{"speaker":"Arne Lang-Ree","startTime":2330.31,"endTime":2332.32,"body":"objectives. So yeah, no, that's,"},{"speaker":"Aaron Moncur","startTime":2333.04,"endTime":2337.12,"body":"that's great. All"},{"speaker":"Aaron Moncur","startTime":2333.04,"endTime":2337.12,"body":"right. This next question is, I"},{"speaker":"Aaron Moncur","startTime":2337.12,"endTime":2340.72,"body":"think it's kind of an unusual"},{"speaker":"Aaron Moncur","startTime":2337.12,"endTime":2340.72,"body":"question to have for a podcast"},{"speaker":"Aaron Moncur","startTime":2340.72,"endTime":2344.65,"body":"about being an engineer, but I"},{"speaker":"Aaron Moncur","startTime":2340.72,"endTime":2344.65,"body":"really love it, because it just"},{"speaker":"Aaron Moncur","startTime":2344.65,"endTime":2348.04,"body":"helps us get to know the guest,"},{"speaker":"Aaron Moncur","startTime":2344.65,"endTime":2348.04,"body":"I think on maybe a more personal"},{"speaker":"Aaron Moncur","startTime":2348.04,"endTime":2351.94,"body":"level. So the question is,"},{"speaker":"Aaron Moncur","startTime":2348.04,"endTime":2351.94,"body":"what's the most scared you've"},{"speaker":"Aaron Moncur","startTime":2351.94,"endTime":2355.09,"body":"ever been? And you can take that"},{"speaker":"Aaron Moncur","startTime":2351.94,"endTime":2355.09,"body":"from, you know, personal"},{"speaker":"Aaron Moncur","startTime":2355.09,"endTime":2357.7599999999998,"body":"standpoint, professional"},{"speaker":"Aaron Moncur","startTime":2355.09,"endTime":2357.7599999999998,"body":"standpoint, however you wanted?"},{"speaker":"Aaron Moncur","startTime":2358.06,"endTime":2359.98,"body":"What's the most scared you've"},{"speaker":"Aaron Moncur","startTime":2358.06,"endTime":2359.98,"body":"ever been? And what did you"},{"speaker":"Aaron Moncur","startTime":2359.98,"endTime":2360.64,"body":"learn from it?"},{"speaker":"Arne Lang-Ree","startTime":2361.7799999999997,"endTime":2366.49,"body":"Yeah. What did I"},{"speaker":"Arne Lang-Ree","startTime":2361.7799999999997,"endTime":2366.49,"body":"learn from it, but first is just"},{"speaker":"Arne Lang-Ree","startTime":2366.49,"endTime":2370.36,"body":"being quite a bit more fearless."},{"speaker":"Arne Lang-Ree","startTime":2366.49,"endTime":2370.36,"body":"You know, there's that there's a"},{"speaker":"Arne Lang-Ree","startTime":2370.36,"endTime":2372.73,"body":"popular bumper sticker, you"},{"speaker":"Arne Lang-Ree","startTime":2370.36,"endTime":2372.73,"body":"know, no fear, I think is a"},{"speaker":"Arne Lang-Ree","startTime":2372.73,"endTime":2380.0499999999997,"body":"brand. And has everything to do"},{"speaker":"Arne Lang-Ree","startTime":2372.73,"endTime":2380.0499999999997,"body":"with launching spanner and how"},{"speaker":"Arne Lang-Ree","startTime":2380.0499999999997,"endTime":2386.2,"body":"we how my business partner and I"},{"speaker":"Arne Lang-Ree","startTime":2380.0499999999997,"endTime":2386.2,"body":"moved with, with Spanner, it's,"},{"speaker":"Arne Lang-Ree","startTime":2386.41,"endTime":2389.47,"body":"we're constantly checking each"},{"speaker":"Arne Lang-Ree","startTime":2386.41,"endTime":2389.47,"body":"other on what something is fear"},{"speaker":"Arne Lang-Ree","startTime":2389.47,"endTime":2393.1,"body":"based, or not, you know, like,"},{"speaker":"Arne Lang-Ree","startTime":2389.47,"endTime":2393.1,"body":"don't live in the fear. There's,"},{"speaker":"Arne Lang-Ree","startTime":2393.13,"endTime":2396.22,"body":"there's nothing to be afraid of."},{"speaker":"Arne Lang-Ree","startTime":2393.13,"endTime":2396.22,"body":"It's just you know, that's a,"},{"speaker":"Arne Lang-Ree","startTime":2396.58,"endTime":2402.13,"body":"that's a brainstem reaction. But"},{"speaker":"Arne Lang-Ree","startTime":2396.58,"endTime":2402.13,"body":"the biggest, most fearful thing"},{"speaker":"Arne Lang-Ree","startTime":2402.13,"endTime":2406.06,"body":"that sort of reset all of that,"},{"speaker":"Arne Lang-Ree","startTime":2402.13,"endTime":2406.06,"body":"for me in a big way, was back"},{"speaker":"Arne Lang-Ree","startTime":2406.09,"endTime":2412.48,"body":"in. In 99, our oldest child who"},{"speaker":"Arne Lang-Ree","startTime":2406.09,"endTime":2412.48,"body":"was just shy of four years old,"},{"speaker":"Arne Lang-Ree","startTime":2412.48,"endTime":2417.07,"body":"was diagnosed with cancer. Oh,"},{"speaker":"Arne Lang-Ree","startTime":2412.48,"endTime":2417.07,"body":"my gosh, to like, hear that from"},{"speaker":"Arne Lang-Ree","startTime":2417.07,"endTime":2422.74,"body":"the pediatrician. I mean, that,"},{"speaker":"Arne Lang-Ree","startTime":2417.07,"endTime":2422.74,"body":"that sense of just everything"},{"speaker":"Arne Lang-Ree","startTime":2423.37,"endTime":2426.49,"body":"caving in, you know, the whole"},{"speaker":"Arne Lang-Ree","startTime":2423.37,"endTime":2426.49,"body":"world just kind of collapses."},{"speaker":"Arne Lang-Ree","startTime":2427.7799999999997,"endTime":2431.59,"body":"You know, it's just absolutely"},{"speaker":"Arne Lang-Ree","startTime":2427.7799999999997,"endTime":2431.59,"body":"terrifying. And I think, I don't"},{"speaker":"Arne Lang-Ree","startTime":2431.59,"endTime":2436.6,"body":"know, I'm just speculating, but"},{"speaker":"Arne Lang-Ree","startTime":2431.59,"endTime":2436.6,"body":"maybe more so as a parent than"},{"speaker":"Arne Lang-Ree","startTime":2437.11,"endTime":2443.17,"body":"if it were my own diagnosis."},{"speaker":"Arne Lang-Ree","startTime":2437.11,"endTime":2443.17,"body":"Yeah. There's just so much more"},{"speaker":"Arne Lang-Ree","startTime":2443.17,"endTime":2448.66,"body":"wrapped up in it. In cut to the"},{"speaker":"Arne Lang-Ree","startTime":2443.17,"endTime":2448.66,"body":"chase, she's absolutely great."},{"speaker":"Arne Lang-Ree","startTime":2448.69,"endTime":2453.88,"body":"She she did fabulously. It was"},{"speaker":"Arne Lang-Ree","startTime":2448.69,"endTime":2453.88,"body":"a, it was a grueling and"},{"speaker":"Arne Lang-Ree","startTime":2453.88,"endTime":2459.85,"body":"hellacious experience. But she's"},{"speaker":"Arne Lang-Ree","startTime":2453.88,"endTime":2459.85,"body":"gone on to do great things."},{"speaker":"Aaron Moncur","startTime":2460.21,"endTime":2461.98,"body":"Thank goodness."},{"speaker":"Aaron Moncur","startTime":2460.21,"endTime":2461.98,"body":"Well, yeah."},{"speaker":"Arne Lang-Ree","startTime":2462.19,"endTime":2465.49,"body":"But you know,"},{"speaker":"Arne Lang-Ree","startTime":2462.19,"endTime":2465.49,"body":"it's, it is a learning"},{"speaker":"Arne Lang-Ree","startTime":2465.49,"endTime":2468.22,"body":"experience. You know, it's, I've"},{"speaker":"Arne Lang-Ree","startTime":2465.49,"endTime":2468.22,"body":"heard other people say this,"},{"speaker":"Arne Lang-Ree","startTime":2468.22,"endTime":2472.27,"body":"about experiences like that,"},{"speaker":"Arne Lang-Ree","startTime":2468.22,"endTime":2472.27,"body":"like, if you could go back,"},{"speaker":"Arne Lang-Ree","startTime":2472.27,"endTime":2476.0499999999997,"body":"would you trade it? And"},{"speaker":"Arne Lang-Ree","startTime":2472.27,"endTime":2476.0499999999997,"body":"obviously, knowing that the"},{"speaker":"Arne Lang-Ree","startTime":2476.0499999999997,"endTime":2481.0299999999997,"body":"outcome was positive, it's easy"},{"speaker":"Arne Lang-Ree","startTime":2476.0499999999997,"endTime":2481.0299999999997,"body":"for me to say, No, I wouldn't"},{"speaker":"Arne Lang-Ree","startTime":2481.0299999999997,"endTime":2484.87,"body":"trade that I learned a lot. I"},{"speaker":"Arne Lang-Ree","startTime":2481.0299999999997,"endTime":2484.87,"body":"know plenty of other families"},{"speaker":"Arne Lang-Ree","startTime":2484.87,"endTime":2487.36,"body":"who would disagree You know what"},{"speaker":"Arne Lang-Ree","startTime":2484.87,"endTime":2487.36,"body":"the outcome is different. But"},{"speaker":"Arne Lang-Ree","startTime":2487.87,"endTime":2495.1,"body":"for me? Yeah, it reset a lot of"},{"speaker":"Arne Lang-Ree","startTime":2487.87,"endTime":2495.1,"body":"things. Change changes"},{"speaker":"Arne Lang-Ree","startTime":2495.1,"endTime":2495.85,"body":"perspectives."},{"speaker":"Aaron Moncur","startTime":2497.11,"endTime":2499.6,"body":"Thank you for"},{"speaker":"Aaron Moncur","startTime":2497.11,"endTime":2499.6,"body":"sharing such a personal story"},{"speaker":"Aaron Moncur","startTime":2499.6,"endTime":2503.44,"body":"first off that that's amazing."},{"speaker":"Aaron Moncur","startTime":2499.6,"endTime":2503.44,"body":"And so happy to hear everything"},{"speaker":"Aaron Moncur","startTime":2503.44,"endTime":2507.79,"body":"turned out well. It made me"},{"speaker":"Aaron Moncur","startTime":2503.44,"endTime":2507.79,"body":"think of my answer for this,"},{"speaker":"Aaron Moncur","startTime":2507.79,"endTime":2512.17,"body":"which is in the same ballpark,"},{"speaker":"Aaron Moncur","startTime":2507.79,"endTime":2512.17,"body":"maybe not so severe as yours."},{"speaker":"Aaron Moncur","startTime":2512.17,"endTime":2517.21,"body":"But our son had a seizure one"},{"speaker":"Aaron Moncur","startTime":2512.17,"endTime":2517.21,"body":"night when we were out at a"},{"speaker":"Aaron Moncur","startTime":2517.21,"endTime":2520.0,"body":"restaurant and never happened"},{"speaker":"Aaron Moncur","startTime":2517.21,"endTime":2520.0,"body":"before. So this was out of the"},{"speaker":"Aaron Moncur","startTime":2520.0,"endTime":2523.42,"body":"blue for us and terrifying."},{"speaker":"Aaron Moncur","startTime":2520.0,"endTime":2523.42,"body":"Yeah, the seizure itself was bad"},{"speaker":"Aaron Moncur","startTime":2523.42,"endTime":2526.72,"body":"enough, but it occurred. One, he"},{"speaker":"Aaron Moncur","startTime":2523.42,"endTime":2526.72,"body":"was eating something, and he was"},{"speaker":"Aaron Moncur","startTime":2526.72,"endTime":2529.72,"body":"just a year old. So he didn't,"},{"speaker":"Aaron Moncur","startTime":2526.72,"endTime":2529.72,"body":"you couldn't tell us what was"},{"speaker":"Aaron Moncur","startTime":2529.72,"endTime":2532.7799999999997,"body":"happening. And all of a sudden,"},{"speaker":"Aaron Moncur","startTime":2529.72,"endTime":2532.7799999999997,"body":"he started turning blue. And"},{"speaker":"Aaron Moncur","startTime":2532.7799999999997,"endTime":2538.33,"body":"then he was out. And the"},{"speaker":"Aaron Moncur","startTime":2532.7799999999997,"endTime":2538.33,"body":"paramedics came and got him to"},{"speaker":"Aaron Moncur","startTime":2538.33,"endTime":2541.2999999999997,"body":"the hospital. Luckily, in our"},{"speaker":"Aaron Moncur","startTime":2538.33,"endTime":2541.2999999999997,"body":"case, as well, everything turned"},{"speaker":"Aaron Moncur","startTime":2541.2999999999997,"endTime":2546.37,"body":"out fine. He's, he's great now."},{"speaker":"Aaron Moncur","startTime":2541.2999999999997,"endTime":2546.37,"body":"But I think, you know, when"},{"speaker":"Aaron Moncur","startTime":2546.37,"endTime":2548.5,"body":"you're talking about what's the"},{"speaker":"Aaron Moncur","startTime":2546.37,"endTime":2548.5,"body":"most scared you've ever been"},{"speaker":"Aaron Moncur","startTime":2548.5,"endTime":2553.18,"body":"there, anything that happens to"},{"speaker":"Aaron Moncur","startTime":2548.5,"endTime":2553.18,"body":"your kids? That's a prime"},{"speaker":"Aaron Moncur","startTime":2553.18,"endTime":2554.89,"body":"candidate, right? Yeah, sure."},{"speaker":"Arne Lang-Ree","startTime":2555.1,"endTime":2557.5,"body":"Absolutely. Yeah,"},{"speaker":"Arne Lang-Ree","startTime":2555.1,"endTime":2557.5,"body":"absolutely."},{"speaker":"Aaron Moncur","startTime":2558.88,"endTime":2562.93,"body":"Well, we'll we'll"},{"speaker":"Aaron Moncur","startTime":2558.88,"endTime":2562.93,"body":"end with maybe a less serious"},{"speaker":"Aaron Moncur","startTime":2562.96,"endTime":2566.29,"body":"question here, and maybe a"},{"speaker":"Aaron Moncur","startTime":2562.96,"endTime":2566.29,"body":"little lighter note, what has"},{"speaker":"Aaron Moncur","startTime":2566.29,"endTime":2569.62,"body":"been one of the most interesting"},{"speaker":"Aaron Moncur","startTime":2566.29,"endTime":2569.62,"body":"or fulfilling product design"},{"speaker":"Aaron Moncur","startTime":2569.62,"endTime":2571.27,"body":"projects that you've worked on?"},{"speaker":"Arne Lang-Ree","startTime":2571.75,"endTime":2574.5099999999998,"body":"Yeah, I've been"},{"speaker":"Arne Lang-Ree","startTime":2571.75,"endTime":2574.5099999999998,"body":"asked that before. And it's,"},{"speaker":"Arne Lang-Ree","startTime":2575.32,"endTime":2578.95,"body":"it's tough, because, you know,"},{"speaker":"Arne Lang-Ree","startTime":2575.32,"endTime":2578.95,"body":"there's so many that are like"},{"speaker":"Arne Lang-Ree","startTime":2578.95,"endTime":2581.65,"body":"our babies that and for"},{"speaker":"Arne Lang-Ree","startTime":2578.95,"endTime":2581.65,"body":"different reasons that were"},{"speaker":"Arne Lang-Ree","startTime":2581.65,"endTime":2587.35,"body":"interesting. So if I expand, but"},{"speaker":"Arne Lang-Ree","startTime":2581.65,"endTime":2587.35,"body":"keep it short, on on a couple of"},{"speaker":"Arne Lang-Ree","startTime":2587.35,"endTime":2591.52,"body":"three, there's one and I think"},{"speaker":"Arne Lang-Ree","startTime":2587.35,"endTime":2591.52,"body":"they're, they're all on our on"},{"speaker":"Arne Lang-Ree","startTime":2591.52,"endTime":2594.04,"body":"our website, portfolio section"},{"speaker":"Arne Lang-Ree","startTime":2591.52,"endTime":2594.04,"body":"that you can go look them up."},{"speaker":"Arne Lang-Ree","startTime":2594.04,"endTime":2598.15,"body":"But there's a startup called"},{"speaker":"Arne Lang-Ree","startTime":2594.04,"endTime":2598.15,"body":"Susana, with an amazing"},{"speaker":"Arne Lang-Ree","startTime":2598.15,"endTime":2602.11,"body":"backstory, the founder, just"},{"speaker":"Arne Lang-Ree","startTime":2598.15,"endTime":2602.11,"body":"added his own experience and,"},{"speaker":"Arne Lang-Ree","startTime":2602.29,"endTime":2608.56,"body":"and literally near death"},{"speaker":"Arne Lang-Ree","startTime":2602.29,"endTime":2608.56,"body":"experience. To deal with chronic"},{"speaker":"Arne Lang-Ree","startTime":2608.56,"endTime":2614.08,"body":"pain, through helping just"},{"speaker":"Arne Lang-Ree","startTime":2608.56,"endTime":2614.08,"body":"simply helping people sleep, and"},{"speaker":"Arne Lang-Ree","startTime":2614.08,"endTime":2619.45,"body":"discovered that you can, you can"},{"speaker":"Arne Lang-Ree","startTime":2614.08,"endTime":2619.45,"body":"kind of trick your brain in to"},{"speaker":"Arne Lang-Ree","startTime":2619.45,"endTime":2622.93,"body":"going to sleep by distracting"},{"speaker":"Arne Lang-Ree","startTime":2619.45,"endTime":2622.93,"body":"the front half, you know, the,"},{"speaker":"Arne Lang-Ree","startTime":2622.99,"endTime":2628.39,"body":"the overthinker part of your"},{"speaker":"Arne Lang-Ree","startTime":2622.99,"endTime":2628.39,"body":"brain with just simple light and"},{"speaker":"Arne Lang-Ree","startTime":2628.5099999999998,"endTime":2632.62,"body":"tones, and your ears and your"},{"speaker":"Arne Lang-Ree","startTime":2628.5099999999998,"endTime":2632.62,"body":"eyes. So just this mask, it"},{"speaker":"Arne Lang-Ree","startTime":2632.62,"endTime":2642.19,"body":"looks like an Oculus, kinda not"},{"speaker":"Arne Lang-Ree","startTime":2632.62,"endTime":2642.19,"body":"as bulky, but very simple. Light"},{"speaker":"Arne Lang-Ree","startTime":2642.19,"endTime":2646.99,"body":"and Sound, no pharmaceuticals"},{"speaker":"Arne Lang-Ree","startTime":2642.19,"endTime":2646.99,"body":"required. And he puts, you can"},{"speaker":"Arne Lang-Ree","startTime":2646.99,"endTime":2652.27,"body":"put you to sleep in 15 minutes."},{"speaker":"Arne Lang-Ree","startTime":2646.99,"endTime":2652.27,"body":"There's another product from"},{"speaker":"Arne Lang-Ree","startTime":2652.27,"endTime":2655.2999999999997,"body":"another startup. And it was just"},{"speaker":"Arne Lang-Ree","startTime":2652.27,"endTime":2655.2999999999997,"body":"singled out, oh, actually was a"},{"speaker":"Arne Lang-Ree","startTime":2655.2999999999997,"endTime":2664.66,"body":"partnership, these two two women"},{"speaker":"Arne Lang-Ree","startTime":2655.2999999999997,"endTime":2664.66,"body":"called em, em me that changing a"},{"speaker":"Arne Lang-Ree","startTime":2664.66,"endTime":2669.5499999999997,"body":"user's relationship to birth"},{"speaker":"Arne Lang-Ree","startTime":2664.66,"endTime":2669.5499999999997,"body":"control pills. So it's a smart"},{"speaker":"Arne Lang-Ree","startTime":2670.42,"endTime":2674.23,"body":"pill dispenser, but that not"},{"speaker":"Arne Lang-Ree","startTime":2670.42,"endTime":2674.23,"body":"dispenser really just a just a"},{"speaker":"Arne Lang-Ree","startTime":2674.23,"endTime":2679.18,"body":"case. And then, coupled with a"},{"speaker":"Arne Lang-Ree","startTime":2674.23,"endTime":2679.18,"body":"really well executed and"},{"speaker":"Arne Lang-Ree","startTime":2679.18,"endTime":2683.68,"body":"brilliant sort of back end in"},{"speaker":"Arne Lang-Ree","startTime":2679.18,"endTime":2683.68,"body":"the app, but communicating with"},{"speaker":"Arne Lang-Ree","startTime":2683.68,"endTime":2689.32,"body":"user via text. So it stays super"},{"speaker":"Arne Lang-Ree","startTime":2683.68,"endTime":2689.32,"body":"discreet. It just looks like"},{"speaker":"Arne Lang-Ree","startTime":2689.32,"endTime":2692.08,"body":"you're texting your best friend,"},{"speaker":"Arne Lang-Ree","startTime":2689.32,"endTime":2692.08,"body":"but Oh, interesting. He might be"},{"speaker":"Arne Lang-Ree","startTime":2692.08,"endTime":2698.32,"body":"texting for some advice. And so"},{"speaker":"Arne Lang-Ree","startTime":2692.08,"endTime":2698.32,"body":"you know, it was just building"},{"speaker":"Arne Lang-Ree","startTime":2698.32,"endTime":2701.47,"body":"some smarts into the case to"},{"speaker":"Arne Lang-Ree","startTime":2698.32,"endTime":2701.47,"body":"recognize a few a few things"},{"speaker":"Arne Lang-Ree","startTime":2701.47,"endTime":2705.67,"body":"during that, you know, just"},{"speaker":"Arne Lang-Ree","startTime":2701.47,"endTime":2705.67,"body":"during the use patterns. And the"},{"speaker":"Arne Lang-Ree","startTime":2705.67,"endTime":2712.93,"body":"last one, again, a startup to"},{"speaker":"Arne Lang-Ree","startTime":2705.67,"endTime":2712.93,"body":"Bravo oven. That's if you'd like"},{"speaker":"Arne Lang-Ree","startTime":2712.93,"endTime":2715.57,"body":"to cook it's you got to check it"},{"speaker":"Arne Lang-Ree","startTime":2712.93,"endTime":2715.57,"body":"out. It's just it's a super cool"},{"speaker":"Arne Lang-Ree","startTime":2715.57,"endTime":2718.96,"body":"product just looks like a you"},{"speaker":"Arne Lang-Ree","startTime":2715.57,"endTime":2718.96,"body":"know about the same scale as a"},{"speaker":"Arne Lang-Ree","startTime":2718.96,"endTime":2723.37,"body":"largeish microwave but it cooks"},{"speaker":"Arne Lang-Ree","startTime":2718.96,"endTime":2723.37,"body":"with high intensity light, the"},{"speaker":"Arne Lang-Ree","startTime":2723.37,"endTime":2726.61,"body":"same like light elements that"},{"speaker":"Arne Lang-Ree","startTime":2723.37,"endTime":2726.61,"body":"they use in the in the wafer"},{"speaker":"Arne Lang-Ree","startTime":2726.61,"endTime":2731.83,"body":"fabrication industry. Like, you"},{"speaker":"Arne Lang-Ree","startTime":2726.61,"endTime":2731.83,"body":"know, there has to be triple"},{"speaker":"Arne Lang-Ree","startTime":2731.83,"endTime":2734.41,"body":"redundancy safeties to turn the"},{"speaker":"Arne Lang-Ree","startTime":2731.83,"endTime":2734.41,"body":"lights off, it's trying to open"},{"speaker":"Arne Lang-Ree","startTime":2734.41,"endTime":2736.9,"body":"the door, because, you know, you"},{"speaker":"Arne Lang-Ree","startTime":2734.41,"endTime":2736.9,"body":"could burn your retina kind of"},{"speaker":"Arne Lang-Ree","startTime":2736.9,"endTime":2740.92,"body":"thing, but the smarts that are"},{"speaker":"Arne Lang-Ree","startTime":2736.9,"endTime":2740.92,"body":"built into it, and the AI that"},{"speaker":"Arne Lang-Ree","startTime":2740.92,"endTime":2747.61,"body":"they developed is is really"},{"speaker":"Arne Lang-Ree","startTime":2740.92,"endTime":2747.61,"body":"amazing. You can like, you can"},{"speaker":"Arne Lang-Ree","startTime":2747.61,"endTime":2753.16,"body":"have your asparagus, your salmon"},{"speaker":"Arne Lang-Ree","startTime":2747.61,"endTime":2753.16,"body":"fillet and your potatoes all in"},{"speaker":"Arne Lang-Ree","startTime":2753.16,"endTime":2758.71,"body":"the same tray. And it'll cook"},{"speaker":"Arne Lang-Ree","startTime":2753.16,"endTime":2758.71,"body":"all three, like perfectly in the"},{"speaker":"Arne Lang-Ree","startTime":2758.71,"endTime":2760.63,"body":"same amount of time at the same"},{"speaker":"Arne Lang-Ree","startTime":2758.71,"endTime":2760.63,"body":"time."},{"speaker":"Aaron Moncur","startTime":2761.049,"endTime":2765.0389999999998,"body":"Wow. Is that"},{"speaker":"Aaron Moncur","startTime":2761.049,"endTime":2765.0389999999998,"body":"because the light is directed in"},{"speaker":"Aaron Moncur","startTime":2765.0389999999998,"endTime":2766.359,"body":"different ways?"},{"speaker":"Arne Lang-Ree","startTime":2766.779,"endTime":2770.019,"body":"Well, it has"},{"speaker":"Arne Lang-Ree","startTime":2766.779,"endTime":2770.019,"body":"this, it has three. Yes, three"},{"speaker":"Arne Lang-Ree","startTime":2770.019,"endTime":2774.0389999999998,"body":"zones and they are fairly"},{"speaker":"Arne Lang-Ree","startTime":2770.019,"endTime":2774.0389999999998,"body":"directional. But there's a"},{"speaker":"Arne Lang-Ree","startTime":2774.0389999999998,"endTime":2778.959,"body":"camera and they've trained the"},{"speaker":"Arne Lang-Ree","startTime":2774.0389999999998,"endTime":2778.959,"body":"AI to recognize. I see you know,"},{"speaker":"Arne Lang-Ree","startTime":2779.679,"endTime":2784.629,"body":"how to how do you tell whether"},{"speaker":"Arne Lang-Ree","startTime":2779.679,"endTime":2784.629,"body":"food is approaching the right"},{"speaker":"Arne Lang-Ree","startTime":2784.659,"endTime":2787.989,"body":"state and when to And he'd go"},{"speaker":"Arne Lang-Ree","startTime":2784.659,"endTime":2787.989,"body":"hotter or cooler or whatever."},{"speaker":"Aaron Moncur","startTime":2788.32,"endTime":2791.5,"body":"Very cool. When"},{"speaker":"Aaron Moncur","startTime":2788.32,"endTime":2791.5,"body":"you were talking about the, the"},{"speaker":"Aaron Moncur","startTime":2791.5299999999997,"endTime":2796.48,"body":"the sleep mask, I was thinking"},{"speaker":"Aaron Moncur","startTime":2791.5299999999997,"endTime":2796.48,"body":"to myself that over the years, I"},{"speaker":"Aaron Moncur","startTime":2796.48,"endTime":2799.99,"body":"have noticed that when I'm"},{"speaker":"Aaron Moncur","startTime":2796.48,"endTime":2799.99,"body":"trying to fall asleep, there's a"},{"speaker":"Aaron Moncur","startTime":2799.99,"endTime":2803.71,"body":"little trick that I'll do. And"},{"speaker":"Aaron Moncur","startTime":2799.99,"endTime":2803.71,"body":"it's it's to count backwards"},{"speaker":"Aaron Moncur","startTime":2803.71,"endTime":2808.24,"body":"from 999. But it's not just"},{"speaker":"Aaron Moncur","startTime":2803.71,"endTime":2808.24,"body":"counting, I visualize the"},{"speaker":"Aaron Moncur","startTime":2808.24,"endTime":2812.44,"body":"numbers. And something about"},{"speaker":"Aaron Moncur","startTime":2808.24,"endTime":2812.44,"body":"visualizing the numbers"},{"speaker":"Aaron Moncur","startTime":2812.44,"endTime":2818.14,"body":"specifically tricks my brain to"},{"speaker":"Aaron Moncur","startTime":2812.44,"endTime":2818.14,"body":"stop fretting about whatever's"},{"speaker":"Aaron Moncur","startTime":2818.14,"endTime":2821.02,"body":"going on. Right, whatever"},{"speaker":"Aaron Moncur","startTime":2818.14,"endTime":2821.02,"body":"happened that day, what I have"},{"speaker":"Aaron Moncur","startTime":2821.02,"endTime":2826.69,"body":"to do tomorrow, and it focuses"},{"speaker":"Aaron Moncur","startTime":2821.02,"endTime":2826.69,"body":"on on the numbers. And and for"},{"speaker":"Aaron Moncur","startTime":2826.69,"endTime":2829.84,"body":"me that that's worked really"},{"speaker":"Aaron Moncur","startTime":2826.69,"endTime":2829.84,"body":"well. And it's, it's not just"},{"speaker":"Aaron Moncur","startTime":2829.84,"endTime":2832.69,"body":"counting, I have to visualize"},{"speaker":"Aaron Moncur","startTime":2829.84,"endTime":2832.69,"body":"the numbers where doesn't work."},{"speaker":"Aaron Moncur","startTime":2832.99,"endTime":2836.7999999999997,"body":"I wonder if there's, if it's a"},{"speaker":"Aaron Moncur","startTime":2832.99,"endTime":2836.7999999999997,"body":"similar principle, is this sleep"},{"speaker":"Aaron Moncur","startTime":2836.7999999999997,"endTime":2838.2999999999997,"body":"mask that your team developed?"},{"speaker":"Arne Lang-Ree","startTime":2838.75,"endTime":2842.11,"body":"Yeah, certainly"},{"speaker":"Arne Lang-Ree","startTime":2838.75,"endTime":2842.11,"body":"sounds like it could be. Because"},{"speaker":"Arne Lang-Ree","startTime":2842.11,"endTime":2845.68,"body":"you know, your, your, your"},{"speaker":"Arne Lang-Ree","startTime":2842.11,"endTime":2845.68,"body":"frontal cortex is trying to make"},{"speaker":"Arne Lang-Ree","startTime":2845.68,"endTime":2849.94,"body":"sense of everything. That's all"},{"speaker":"Arne Lang-Ree","startTime":2845.68,"endTime":2849.94,"body":"of all the input. So like, with"},{"speaker":"Arne Lang-Ree","startTime":2849.94,"endTime":2854.23,"body":"the with the lights and the"},{"speaker":"Arne Lang-Ree","startTime":2849.94,"endTime":2854.23,"body":"sound, there's no pattern to it"},{"speaker":"Arne Lang-Ree","startTime":2854.2599999999998,"endTime":2858.0099999999998,"body":"that is recognizable. And so"},{"speaker":"Arne Lang-Ree","startTime":2854.2599999999998,"endTime":2858.0099999999998,"body":"it's desperately trying to"},{"speaker":"Arne Lang-Ree","startTime":2858.04,"endTime":2862.39,"body":"create one where there isn't an"},{"speaker":"Arne Lang-Ree","startTime":2858.04,"endTime":2862.39,"body":"so it gets distracted. And like"},{"speaker":"Arne Lang-Ree","startTime":2862.39,"endTime":2865.81,"body":"you're saying it's, if it's if"},{"speaker":"Arne Lang-Ree","startTime":2862.39,"endTime":2865.81,"body":"it's working to visualize these"},{"speaker":"Arne Lang-Ree","startTime":2865.81,"endTime":2869.56,"body":"numbers, it has no it has a"},{"speaker":"Arne Lang-Ree","startTime":2865.81,"endTime":2869.56,"body":"task, then then the rest of your"},{"speaker":"Arne Lang-Ree","startTime":2869.56,"endTime":2875.62,"body":"brain can kind of sneak up on"},{"speaker":"Arne Lang-Ree","startTime":2869.56,"endTime":2875.62,"body":"it, you know? Yeah, you usurped"},{"speaker":"Arne Lang-Ree","startTime":2875.62,"endTime":2876.34,"body":"control."},{"speaker":"Aaron Moncur","startTime":2878.44,"endTime":2881.47,"body":"Exactly. Okay."},{"speaker":"Aaron Moncur","startTime":2878.44,"endTime":2881.47,"body":"Well, very cool. Arno, what a"},{"speaker":"Aaron Moncur","startTime":2881.47,"endTime":2884.2599999999998,"body":"delight. This has been speaking"},{"speaker":"Aaron Moncur","startTime":2881.47,"endTime":2884.2599999999998,"body":"with you. You're just a a"},{"speaker":"Aaron Moncur","startTime":2884.2599999999998,"endTime":2888.0099999999998,"body":"fountain of wisdom and knowledge"},{"speaker":"Aaron Moncur","startTime":2884.2599999999998,"endTime":2888.0099999999998,"body":"in the engineering space. Thank"},{"speaker":"Aaron Moncur","startTime":2888.0099999999998,"endTime":2891.22,"body":"you for sharing your time. Is"},{"speaker":"Aaron Moncur","startTime":2888.0099999999998,"endTime":2891.22,"body":"there anything else that you"},{"speaker":"Aaron Moncur","startTime":2891.22,"endTime":2893.59,"body":"think we should talk about that"},{"speaker":"Aaron Moncur","startTime":2891.22,"endTime":2893.59,"body":"we haven't hit on yet?"},{"speaker":"Arne Lang-Ree","startTime":2895.299,"endTime":2900.3089999999997,"body":"No, I don't think"},{"speaker":"Arne Lang-Ree","startTime":2895.299,"endTime":2900.3089999999997,"body":"so. I mean, you would like it to"},{"speaker":"Arne Lang-Ree","startTime":2900.3089999999997,"endTime":2903.669,"body":"go on talking about design all"},{"speaker":"Arne Lang-Ree","startTime":2900.3089999999997,"endTime":2903.669,"body":"afternoon. So I think I think we"},{"speaker":"Arne Lang-Ree","startTime":2903.669,"endTime":2904.5389999999998,"body":"could leave it at that."},{"speaker":"Aaron Moncur","startTime":2904.7,"endTime":2906.89,"body":"All right. Sounds"},{"speaker":"Aaron Moncur","startTime":2904.7,"endTime":2906.89,"body":"good. Well, Arne, thank you"},{"speaker":"Aaron Moncur","startTime":2906.89,"endTime":2908.96,"body":"again. I really appreciate you"},{"speaker":"Aaron Moncur","startTime":2906.89,"endTime":2908.96,"body":"being with me today."},{"speaker":"Arne Lang-Ree","startTime":2909.71,"endTime":2911.36,"body":"Yeah, likewise."},{"speaker":"Arne Lang-Ree","startTime":2909.71,"endTime":2911.36,"body":"Thanks, Aaron."},{"speaker":"Aaron Moncur","startTime":2915.2999999999997,"endTime":2918.7799999999997,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2915.2999999999997,"endTime":2918.7799999999997,"body":"founder of pipeline design, and"},{"speaker":"Aaron Moncur","startTime":2918.7799999999997,"endTime":2921.7799999999997,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2918.7799999999997,"endTime":2921.7799999999997,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":2921.7799999999997,"endTime":2925.32,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":2921.7799999999997,"endTime":2925.32,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2925.32,"endTime":2929.1,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":2925.32,"endTime":2929.1,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":2929.13,"endTime":2933.39,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":2929.13,"endTime":2933.39,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":2933.42,"endTime":2936.18,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":2933.42,"endTime":2936.18,"body":"listening."}]}