{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":1.26,"endTime":4.56,"body":"Reade Harpham is an"},{"speaker":"Presenter","startTime":1.26,"endTime":4.56,"body":"industrial designer who learned"},{"speaker":"Presenter","startTime":4.56,"endTime":7.26,"body":"early on in his career how to"},{"speaker":"Presenter","startTime":4.56,"endTime":7.26,"body":"communicate with engineers."},{"speaker":"Presenter","startTime":7.47,"endTime":11.94,"body":"Here's a hint, use numbers. This"},{"speaker":"Presenter","startTime":7.47,"endTime":11.94,"body":"skill allowed him to earn the"},{"speaker":"Presenter","startTime":11.94,"endTime":14.76,"body":"respect of engineering teams"},{"speaker":"Presenter","startTime":11.94,"endTime":14.76,"body":"because he was able to"},{"speaker":"Presenter","startTime":14.76,"endTime":17.88,"body":"communicate in a way that"},{"speaker":"Presenter","startTime":14.76,"endTime":17.88,"body":"allowed engineering teams to"},{"speaker":"Presenter","startTime":17.88,"endTime":21.96,"body":"fully understand and appreciate"},{"speaker":"Presenter","startTime":17.88,"endTime":21.96,"body":"the value that his human factors"},{"speaker":"Presenter","startTime":21.96,"endTime":26.13,"body":"team brings to the table. He's"},{"speaker":"Presenter","startTime":21.96,"endTime":26.13,"body":"also helped develop and foster"},{"speaker":"Presenter","startTime":26.13,"endTime":30.0,"body":"an incredible work environment"},{"speaker":"Presenter","startTime":26.13,"endTime":30.0,"body":"at priority designs, you should"},{"speaker":"Presenter","startTime":30.0,"endTime":33.6,"body":"check out their website. It's an"},{"speaker":"Presenter","startTime":30.0,"endTime":33.6,"body":"impressive firm. What you're"},{"speaker":"Presenter","startTime":33.6,"endTime":37.5,"body":"about to hear is an insightful"},{"speaker":"Presenter","startTime":33.6,"endTime":37.5,"body":"and fascinating discussion with"},{"speaker":"Presenter","startTime":37.5,"endTime":40.47,"body":"someone who empowers his team"},{"speaker":"Presenter","startTime":37.5,"endTime":40.47,"body":"members to get stuff done"},{"speaker":"Presenter","startTime":40.47,"endTime":44.49,"body":"without the bureaucracy of"},{"speaker":"Presenter","startTime":40.47,"endTime":44.49,"body":"traditional organizations. So"},{"speaker":"Presenter","startTime":44.49,"endTime":48.75,"body":"sit back as we revisit Aaron's"},{"speaker":"Presenter","startTime":44.49,"endTime":48.75,"body":"chat with Priority designs,"},{"speaker":"Presenter","startTime":48.87,"endTime":49.95,"body":"Reade Harpham."},{"speaker":"Aaron Moncur","startTime":63.31,"endTime":66.28,"body":"Welcome to the"},{"speaker":"Aaron Moncur","startTime":63.31,"endTime":66.28,"body":"being an engineer podcast. Our"},{"speaker":"Aaron Moncur","startTime":66.28,"endTime":70.75,"body":"guest today is Reade Harpham."},{"speaker":"Aaron Moncur","startTime":66.28,"endTime":70.75,"body":"Reade is a product designer who"},{"speaker":"Aaron Moncur","startTime":70.75,"endTime":73.6,"body":"has spent much of his career"},{"speaker":"Aaron Moncur","startTime":70.75,"endTime":73.6,"body":"working in the healthcare and"},{"speaker":"Aaron Moncur","startTime":73.6,"endTime":77.08,"body":"medical device space, but has"},{"speaker":"Aaron Moncur","startTime":73.6,"endTime":77.08,"body":"also been deeply involved in"},{"speaker":"Aaron Moncur","startTime":77.08,"endTime":82.06,"body":"consumer and industrial markets"},{"speaker":"Aaron Moncur","startTime":77.08,"endTime":82.06,"body":"as well. Prior to his role, his"},{"speaker":"Aaron Moncur","startTime":82.06,"endTime":86.29,"body":"current role he held titles from"},{"speaker":"Aaron Moncur","startTime":82.06,"endTime":86.29,"body":"industrial designer to Director"},{"speaker":"Aaron Moncur","startTime":86.32,"endTime":90.22,"body":"of Human Centered Design, and"},{"speaker":"Aaron Moncur","startTime":86.32,"endTime":90.22,"body":"currently serves as a senior"},{"speaker":"Aaron Moncur","startTime":90.22,"endTime":94.06,"body":"medical device specialist at"},{"speaker":"Aaron Moncur","startTime":90.22,"endTime":94.06,"body":"priority designed. Reade,"},{"speaker":"Aaron Moncur","startTime":94.06,"endTime":95.5,"body":"Welcome to the show."},{"speaker":"Reade Harpham","startTime":95.7,"endTime":97.14,"body":"Thank you very"},{"speaker":"Reade Harpham","startTime":95.7,"endTime":97.14,"body":"much. Thanks for having me."},{"speaker":"Aaron Moncur","startTime":97.44,"endTime":100.26,"body":"You're very"},{"speaker":"Aaron Moncur","startTime":97.44,"endTime":100.26,"body":"welcome. So one of our former"},{"speaker":"Aaron Moncur","startTime":100.5,"endTime":105.48,"body":"podcast guests introduced us and"},{"speaker":"Aaron Moncur","startTime":100.5,"endTime":105.48,"body":"I've been going through your"},{"speaker":"Aaron Moncur","startTime":105.48,"endTime":109.32,"body":"LinkedIn profile and looking at"},{"speaker":"Aaron Moncur","startTime":105.48,"endTime":109.32,"body":"the comp of priority designs,"},{"speaker":"Aaron Moncur","startTime":109.32,"endTime":111.93,"body":"the company in which you work"},{"speaker":"Aaron Moncur","startTime":109.32,"endTime":111.93,"body":"and super excited to talk to"},{"speaker":"Aaron Moncur","startTime":111.93,"endTime":114.51,"body":"you. I've got all kinds of"},{"speaker":"Aaron Moncur","startTime":111.93,"endTime":114.51,"body":"questions that I just want to"},{"speaker":"Aaron Moncur","startTime":114.54,"endTime":118.89,"body":"pick your brain about. To start"},{"speaker":"Aaron Moncur","startTime":114.54,"endTime":118.89,"body":"with, I'm going to ask what what"},{"speaker":"Aaron Moncur","startTime":118.89,"endTime":123.0,"body":"made you decide to get into the"},{"speaker":"Aaron Moncur","startTime":118.89,"endTime":123.0,"body":"product design space? What What"},{"speaker":"Aaron Moncur","startTime":123.0,"endTime":125.58,"body":"made you decide to become a"},{"speaker":"Aaron Moncur","startTime":123.0,"endTime":125.58,"body":"product designer?"},{"speaker":"Reade Harpham","startTime":126.78,"endTime":128.76,"body":"It's actually"},{"speaker":"Reade Harpham","startTime":126.78,"endTime":128.76,"body":"it's kind of a cool story. So"},{"speaker":"Reade Harpham","startTime":128.76,"endTime":134.13,"body":"when I was a kid, I built models"},{"speaker":"Reade Harpham","startTime":128.76,"endTime":134.13,"body":"model cars all the time. And I"},{"speaker":"Reade Harpham","startTime":134.13,"endTime":136.26,"body":"can remember when I was a"},{"speaker":"Reade Harpham","startTime":134.13,"endTime":136.26,"body":"sophomore in high school, there"},{"speaker":"Reade Harpham","startTime":136.26,"endTime":138.99,"body":"was some some assignment that"},{"speaker":"Reade Harpham","startTime":136.26,"endTime":138.99,"body":"was like, what are you gonna do"},{"speaker":"Reade Harpham","startTime":138.99,"endTime":141.84,"body":"when you grow up and, and so I"},{"speaker":"Reade Harpham","startTime":138.99,"endTime":141.84,"body":"looked around for jobs that I"},{"speaker":"Reade Harpham","startTime":141.84,"endTime":145.44,"body":"could do that would let me build"},{"speaker":"Reade Harpham","startTime":141.84,"endTime":145.44,"body":"models, and it was with my age"},{"speaker":"Reade Harpham","startTime":145.44,"endTime":147.99,"body":"myself, but it was right when"},{"speaker":"Reade Harpham","startTime":145.44,"endTime":147.99,"body":"Star Wars came out. And you"},{"speaker":"Reade Harpham","startTime":147.99,"endTime":150.69,"body":"know, the I think it was Empire"},{"speaker":"Reade Harpham","startTime":147.99,"endTime":150.69,"body":"Strikes Back came out. And I was"},{"speaker":"Reade Harpham","startTime":150.69,"endTime":152.85,"body":"so enamored with the models and"},{"speaker":"Reade Harpham","startTime":150.69,"endTime":152.85,"body":"stuff that they use that I"},{"speaker":"Reade Harpham","startTime":152.85,"endTime":157.98,"body":"thought I could build models"},{"speaker":"Reade Harpham","startTime":152.85,"endTime":157.98,"body":"for, for movie sets. My father"},{"speaker":"Reade Harpham","startTime":157.98,"endTime":159.69,"body":"who was an architect said, you"},{"speaker":"Reade Harpham","startTime":157.98,"endTime":159.69,"body":"know, you should, you should"},{"speaker":"Reade Harpham","startTime":159.69,"endTime":162.03,"body":"look into industrial design,"},{"speaker":"Reade Harpham","startTime":159.69,"endTime":162.03,"body":"because it's kind of a little"},{"speaker":"Reade Harpham","startTime":162.03,"endTime":164.97,"body":"bit of both, you can, you can"},{"speaker":"Reade Harpham","startTime":162.03,"endTime":164.97,"body":"use some art, you can use some"},{"speaker":"Reade Harpham","startTime":164.97,"endTime":167.67,"body":"engineering, and you can use"},{"speaker":"Reade Harpham","startTime":164.97,"endTime":167.67,"body":"some you can do model building,"},{"speaker":"Reade Harpham","startTime":168.03,"endTime":170.82,"body":"it's all sort of encompasses"},{"speaker":"Reade Harpham","startTime":168.03,"endTime":170.82,"body":"that. And so I looked into it."},{"speaker":"Reade Harpham","startTime":171.87,"endTime":174.69,"body":"Ohio State at the time happened"},{"speaker":"Reade Harpham","startTime":171.87,"endTime":174.69,"body":"to be, you know, a really great"},{"speaker":"Reade Harpham","startTime":174.69,"endTime":178.38,"body":"school, when I was when I was"},{"speaker":"Reade Harpham","startTime":174.69,"endTime":178.38,"body":"able to go and so yeah, it just"},{"speaker":"Reade Harpham","startTime":178.38,"endTime":181.71,"body":"sort of I mean, I literally"},{"speaker":"Reade Harpham","startTime":178.38,"endTime":181.71,"body":"stumbled into it. But as soon as"},{"speaker":"Reade Harpham","startTime":181.71,"endTime":184.14,"body":"I got into it, since I did some"},{"speaker":"Reade Harpham","startTime":181.71,"endTime":184.14,"body":"research and got into the, into"},{"speaker":"Reade Harpham","startTime":184.14,"endTime":186.69,"body":"the school and some of the"},{"speaker":"Reade Harpham","startTime":184.14,"endTime":186.69,"body":"preliminary classes, I thought"},{"speaker":"Reade Harpham","startTime":186.69,"endTime":190.14,"body":"this is, you know, this is"},{"speaker":"Reade Harpham","startTime":186.69,"endTime":190.14,"body":"amazing. You get to, you get to"},{"speaker":"Reade Harpham","startTime":190.14,"endTime":193.5,"body":"see things, you know, come up"},{"speaker":"Reade Harpham","startTime":190.14,"endTime":193.5,"body":"with ideas, and watch them go,"},{"speaker":"Reade Harpham","startTime":193.5,"endTime":196.71,"body":"you know, come to fruition, it"},{"speaker":"Reade Harpham","startTime":193.5,"endTime":196.71,"body":"was just, you know, it was mind"},{"speaker":"Reade Harpham","startTime":196.71,"endTime":198.15,"body":"blowing, and I've loved it ever"},{"speaker":"Reade Harpham","startTime":196.71,"endTime":198.15,"body":"since."},{"speaker":"Aaron Moncur","startTime":198.78,"endTime":200.85,"body":"Tell me Tell me a"},{"speaker":"Aaron Moncur","startTime":198.78,"endTime":200.85,"body":"little bit more about your"},{"speaker":"Aaron Moncur","startTime":200.85,"endTime":204.06,"body":"experience with Star Wars. I"},{"speaker":"Aaron Moncur","startTime":200.85,"endTime":204.06,"body":"want to hear about this. I was"},{"speaker":"Aaron Moncur","startTime":204.06,"endTime":207.9,"body":"born in 79. And I think it may"},{"speaker":"Aaron Moncur","startTime":204.06,"endTime":207.9,"body":"be that's the years, the first"},{"speaker":"Aaron Moncur","startTime":207.9,"endTime":211.38,"body":"Star Wars came out. So I didn't"},{"speaker":"Aaron Moncur","startTime":207.9,"endTime":211.38,"body":"have the experience of watching"},{"speaker":"Aaron Moncur","startTime":211.38,"endTime":214.62,"body":"this just being blown away,"},{"speaker":"Aaron Moncur","startTime":211.38,"endTime":214.62,"body":"because it was so drastically"},{"speaker":"Aaron Moncur","startTime":214.8,"endTime":218.82,"body":"different and innovative. As far"},{"speaker":"Aaron Moncur","startTime":214.8,"endTime":218.82,"body":"as you know, special effects,"},{"speaker":"Aaron Moncur","startTime":218.82,"endTime":222.03,"body":"visual effects. What was that,"},{"speaker":"Aaron Moncur","startTime":218.82,"endTime":222.03,"body":"like when you watched it?"},{"speaker":"Reade Harpham","startTime":223.56,"endTime":226.74,"body":"It was probably"},{"speaker":"Reade Harpham","startTime":223.56,"endTime":226.74,"body":"too young to pay attention to"},{"speaker":"Reade Harpham","startTime":226.74,"endTime":229.32,"body":"all of the stuff that was going"},{"speaker":"Reade Harpham","startTime":226.74,"endTime":229.32,"body":"on. But it was just everything"},{"speaker":"Reade Harpham","startTime":229.32,"endTime":232.74,"body":"about everything about the"},{"speaker":"Reade Harpham","startTime":229.32,"endTime":232.74,"body":"story. You know, at the time,"},{"speaker":"Reade Harpham","startTime":232.74,"endTime":236.13,"body":"the visuals were you know,"},{"speaker":"Reade Harpham","startTime":232.74,"endTime":236.13,"body":"there's a giant rookie, you"},{"speaker":"Reade Harpham","startTime":236.13,"endTime":236.7,"body":"know, there's"},{"speaker":"Aaron Moncur","startTime":239.04,"endTime":242.58,"body":"Okay, so you said"},{"speaker":"Aaron Moncur","startTime":239.04,"endTime":242.58,"body":"that you're passionate about"},{"speaker":"Aaron Moncur","startTime":242.61,"endTime":246.27,"body":"integrating end user insights"},{"speaker":"Aaron Moncur","startTime":242.61,"endTime":246.27,"body":"into the product development"},{"speaker":"Aaron Moncur","startTime":246.27,"endTime":251.28,"body":"process? Can you share maybe a"},{"speaker":"Aaron Moncur","startTime":246.27,"endTime":251.28,"body":"few examples of when and how"},{"speaker":"Aaron Moncur","startTime":251.28,"endTime":253.41,"body":"you've been able to do this"},{"speaker":"Aaron Moncur","startTime":251.28,"endTime":253.41,"body":"effectively."},{"speaker":"Reade Harpham","startTime":254.31,"endTime":256.26,"body":"Early in my"},{"speaker":"Reade Harpham","startTime":254.31,"endTime":256.26,"body":"career winnings, I worked at a"},{"speaker":"Reade Harpham","startTime":256.26,"endTime":261.21,"body":"large r\u0026d company and and it"},{"speaker":"Reade Harpham","startTime":256.26,"endTime":261.21,"body":"was, it was a lot of technology"},{"speaker":"Reade Harpham","startTime":261.21,"endTime":264.72,"body":"push. So we were developing some"},{"speaker":"Reade Harpham","startTime":261.21,"endTime":264.72,"body":"pretty amazing new to the world"},{"speaker":"Reade Harpham","startTime":264.72,"endTime":268.89,"body":"technologies. And I can remember"},{"speaker":"Reade Harpham","startTime":264.72,"endTime":268.89,"body":"watching those technologies, in"},{"speaker":"Reade Harpham","startTime":268.89,"endTime":272.67,"body":"some cases fall short, because"},{"speaker":"Reade Harpham","startTime":268.89,"endTime":272.67,"body":"the people who are intended to"},{"speaker":"Reade Harpham","startTime":272.67,"endTime":274.71,"body":"be using those technologies,"},{"speaker":"Reade Harpham","startTime":272.67,"endTime":274.71,"body":"they weren't really designed for"},{"speaker":"Reade Harpham","startTime":274.71,"endTime":279.93,"body":"those people. So I can remember"},{"speaker":"Reade Harpham","startTime":274.71,"endTime":279.93,"body":"on a number of occasions, you"},{"speaker":"Reade Harpham","startTime":279.93,"endTime":284.31,"body":"know, from surgical tools to"},{"speaker":"Reade Harpham","startTime":279.93,"endTime":284.31,"body":"things like clinical analyzers."},{"speaker":"Reade Harpham","startTime":285.96,"endTime":290.76,"body":"Being able to be the voice of"},{"speaker":"Reade Harpham","startTime":285.96,"endTime":290.76,"body":"the user and the process. And"},{"speaker":"Reade Harpham","startTime":290.76,"endTime":293.7,"body":"for example, you had a system"},{"speaker":"Reade Harpham","startTime":290.76,"endTime":293.7,"body":"that comes to mind is one that"},{"speaker":"Reade Harpham","startTime":293.88,"endTime":297.0,"body":"the technology allowed"},{"speaker":"Reade Harpham","startTime":293.88,"endTime":297.0,"body":"throughput of slides to be like"},{"speaker":"Reade Harpham","startTime":297.0,"endTime":300.51,"body":"triple the technology itself"},{"speaker":"Reade Harpham","startTime":297.0,"endTime":300.51,"body":"triple what it could do. Today,"},{"speaker":"Reade Harpham","startTime":300.84,"endTime":303.72,"body":"but the way the system was"},{"speaker":"Reade Harpham","startTime":300.84,"endTime":303.72,"body":"designed, the users couldn't"},{"speaker":"Reade Harpham","startTime":303.72,"endTime":305.61,"body":"even put enough slides in what"},{"speaker":"Reade Harpham","startTime":303.72,"endTime":305.61,"body":"kind of"},{"speaker":"Aaron Moncur","startTime":305.61,"endTime":307.2,"body":"slides are you're"},{"speaker":"Aaron Moncur","startTime":305.61,"endTime":307.2,"body":"referring to?"},{"speaker":"Reade Harpham","startTime":308.429,"endTime":311.189,"body":"These were pre"},{"speaker":"Reade Harpham","startTime":308.429,"endTime":311.189,"body":"made microscope slides."},{"speaker":"Aaron Moncur","startTime":311.25,"endTime":313.62,"body":"Okay, so they're"},{"speaker":"Aaron Moncur","startTime":311.25,"endTime":313.62,"body":"putting these slides under under"},{"speaker":"Aaron Moncur","startTime":313.62,"endTime":316.26,"body":"a microscope and analyzing it."},{"speaker":"Aaron Moncur","startTime":313.62,"endTime":316.26,"body":"And then moving on to the next"},{"speaker":"Aaron Moncur","startTime":316.26,"endTime":316.83,"body":"slide."},{"speaker":"Reade Harpham","startTime":316.949,"endTime":318.299,"body":"Well, that's the"},{"speaker":"Reade Harpham","startTime":316.949,"endTime":318.299,"body":"way they used to do it, this"},{"speaker":"Reade Harpham","startTime":318.299,"endTime":321.989,"body":"system, actually, you took the"},{"speaker":"Reade Harpham","startTime":318.299,"endTime":321.989,"body":"what was so groundbreaking about"},{"speaker":"Reade Harpham","startTime":321.989,"endTime":325.739,"body":"the system is it was an imaging"},{"speaker":"Reade Harpham","startTime":321.989,"endTime":325.739,"body":"system, and the user would"},{"speaker":"Reade Harpham","startTime":326.609,"endTime":331.739,"body":"pipette out a sample, put it in"},{"speaker":"Reade Harpham","startTime":326.609,"endTime":331.739,"body":"a little vial, and then put the"},{"speaker":"Reade Harpham","startTime":331.739,"endTime":337.499,"body":"vial in a rack into the system."},{"speaker":"Reade Harpham","startTime":331.739,"endTime":337.499,"body":"So it was expediting, the"},{"speaker":"Reade Harpham","startTime":337.499,"endTime":339.899,"body":"reading of these things in the"},{"speaker":"Reade Harpham","startTime":337.499,"endTime":339.899,"body":"system could do some ridiculous"},{"speaker":"Reade Harpham","startTime":339.899,"endTime":343.919,"body":"amount of, of readings per"},{"speaker":"Reade Harpham","startTime":339.899,"endTime":343.919,"body":"minute or per hour. But while"},{"speaker":"Reade Harpham","startTime":343.919,"endTime":347.819,"body":"the technology was amazing, the"},{"speaker":"Reade Harpham","startTime":343.919,"endTime":347.819,"body":"actual Achilles heel of the"},{"speaker":"Reade Harpham","startTime":347.819,"endTime":350.669,"body":"system was that the user was"},{"speaker":"Reade Harpham","startTime":347.819,"endTime":350.669,"body":"unable to put enough or unable"},{"speaker":"Reade Harpham","startTime":350.669,"endTime":354.119,"body":"to make enough samples, prep"},{"speaker":"Reade Harpham","startTime":350.669,"endTime":354.119,"body":"enough samples in time to fill"},{"speaker":"Reade Harpham","startTime":354.119,"endTime":357.869,"body":"the system. So, you know, to me,"},{"speaker":"Reade Harpham","startTime":354.119,"endTime":357.869,"body":"that was one of the biggest in"},{"speaker":"Reade Harpham","startTime":357.899,"endTime":360.239,"body":"earliest moments where I was"},{"speaker":"Reade Harpham","startTime":357.899,"endTime":360.239,"body":"like, you know, this is,"},{"speaker":"Reade Harpham","startTime":361.319,"endTime":364.709,"body":"technology is great. But if you"},{"speaker":"Reade Harpham","startTime":361.319,"endTime":364.709,"body":"have to have a user involved in"},{"speaker":"Reade Harpham","startTime":364.709,"endTime":367.589,"body":"the process, then you need to"},{"speaker":"Reade Harpham","startTime":364.709,"endTime":367.589,"body":"give equal opportunity to the"},{"speaker":"Reade Harpham","startTime":367.589,"endTime":370.919,"body":"user to have inputs to the"},{"speaker":"Reade Harpham","startTime":367.589,"endTime":370.919,"body":"system. And that's sort of the"},{"speaker":"Reade Harpham","startTime":371.429,"endTime":375.599,"body":"foundation of where I started"},{"speaker":"Reade Harpham","startTime":371.429,"endTime":375.599,"body":"with this, you know, passion"},{"speaker":"Reade Harpham","startTime":375.599,"endTime":377.699,"body":"about making sure users are"},{"speaker":"Reade Harpham","startTime":375.599,"endTime":377.699,"body":"involved, and their voices are"},{"speaker":"Reade Harpham","startTime":377.699,"endTime":381.659,"body":"heard and they're being thought"},{"speaker":"Reade Harpham","startTime":377.699,"endTime":381.659,"body":"about throughout the process."},{"speaker":"Aaron Moncur","startTime":382.14,"endTime":384.54,"body":"And how do you go"},{"speaker":"Aaron Moncur","startTime":382.14,"endTime":384.54,"body":"about doing that? How do you"},{"speaker":"Aaron Moncur","startTime":384.84,"endTime":387.57,"body":"decide at the beginning of a"},{"speaker":"Aaron Moncur","startTime":384.84,"endTime":387.57,"body":"project, okay, we're going to"},{"speaker":"Aaron Moncur","startTime":387.57,"endTime":391.59,"body":"do, you know, X, Y, and Z to"},{"speaker":"Aaron Moncur","startTime":387.57,"endTime":391.59,"body":"make sure that the user's voice"},{"speaker":"Aaron Moncur","startTime":391.59,"endTime":395.67,"body":"is heard, and we don't end up"},{"speaker":"Aaron Moncur","startTime":391.59,"endTime":395.67,"body":"with a fantastic technology that"},{"speaker":"Aaron Moncur","startTime":395.67,"endTime":396.69,"body":"no one can use."},{"speaker":"Reade Harpham","startTime":397.17,"endTime":399.0,"body":"So at the time,"},{"speaker":"Reade Harpham","startTime":397.17,"endTime":399.0,"body":"it was just being loud,"},{"speaker":"Reade Harpham","startTime":399.0,"endTime":403.47,"body":"obnoxious about it, it was back"},{"speaker":"Reade Harpham","startTime":399.0,"endTime":403.47,"body":"before the FDA really came down"},{"speaker":"Reade Harpham","startTime":403.47,"endTime":406.32,"body":"on on human factors and"},{"speaker":"Reade Harpham","startTime":403.47,"endTime":406.32,"body":"incorporated human factors in"},{"speaker":"Reade Harpham","startTime":406.32,"endTime":409.41,"body":"the process, like you do other,"},{"speaker":"Reade Harpham","startTime":406.32,"endTime":409.41,"body":"you know, as a risk assessment,"},{"speaker":"Reade Harpham","startTime":409.5,"endTime":412.89,"body":"risk mitigation. So prior to"},{"speaker":"Reade Harpham","startTime":409.5,"endTime":412.89,"body":"that, it was just like, you"},{"speaker":"Reade Harpham","startTime":412.89,"endTime":417.21,"body":"know, getting invited to the"},{"speaker":"Reade Harpham","startTime":412.89,"endTime":417.21,"body":"table. And, and being a champion"},{"speaker":"Reade Harpham","startTime":417.21,"endTime":421.53,"body":"for the users to, to let the"},{"speaker":"Reade Harpham","startTime":417.21,"endTime":421.53,"body":"teams know that this technology"},{"speaker":"Reade Harpham","startTime":421.53,"endTime":423.6,"body":"is great. But with the users"},{"speaker":"Reade Harpham","startTime":421.53,"endTime":423.6,"body":"can't use it, then it's pretty"},{"speaker":"Reade Harpham","startTime":423.6,"endTime":428.76,"body":"much useless. And so the role is"},{"speaker":"Reade Harpham","startTime":423.6,"endTime":428.76,"body":"to, to allow the users to have"},{"speaker":"Reade Harpham","startTime":428.76,"endTime":432.21,"body":"input, but also let this"},{"speaker":"Reade Harpham","startTime":428.76,"endTime":432.21,"body":"technology live up to its"},{"speaker":"Reade Harpham","startTime":432.21,"endTime":436.14,"body":"expectation. So just from the"},{"speaker":"Reade Harpham","startTime":432.21,"endTime":436.14,"body":"very beginning, letting people"},{"speaker":"Reade Harpham","startTime":436.14,"endTime":438.72,"body":"have a voice and going in and"},{"speaker":"Reade Harpham","startTime":436.14,"endTime":438.72,"body":"making the assumption, I don't"},{"speaker":"Reade Harpham","startTime":438.72,"endTime":441.27,"body":"know what a user needs and going"},{"speaker":"Reade Harpham","startTime":438.72,"endTime":441.27,"body":"out and talking to them,"},{"speaker":"Reade Harpham","startTime":441.9,"endTime":444.24,"body":"interviewing them, watching what"},{"speaker":"Reade Harpham","startTime":441.9,"endTime":444.24,"body":"they do, getting that knowledge"},{"speaker":"Reade Harpham","startTime":444.24,"endTime":446.31,"body":"and then communicating that"},{"speaker":"Reade Harpham","startTime":444.24,"endTime":446.31,"body":"knowledge back to the team or"},{"speaker":"Reade Harpham","startTime":446.31,"endTime":450.03,"body":"having having those insights and"},{"speaker":"Reade Harpham","startTime":446.31,"endTime":450.03,"body":"inputs as part of the early"},{"speaker":"Reade Harpham","startTime":450.03,"endTime":453.21,"body":"development process. Which is"},{"speaker":"Reade Harpham","startTime":450.03,"endTime":453.21,"body":"another, you know, benefit of"},{"speaker":"Reade Harpham","startTime":453.21,"endTime":456.06,"body":"being invited to the table early"},{"speaker":"Reade Harpham","startTime":453.21,"endTime":456.06,"body":"is you get to have impact before"},{"speaker":"Reade Harpham","startTime":456.06,"endTime":459.99,"body":"things are to set in stone."},{"speaker":"Reade Harpham","startTime":456.06,"endTime":459.99,"body":"Before people are already so far"},{"speaker":"Reade Harpham","startTime":459.99,"endTime":462.93,"body":"down the path of development"},{"speaker":"Reade Harpham","startTime":459.99,"endTime":462.93,"body":"that that a, a what seems to be"},{"speaker":"Reade Harpham","startTime":462.93,"endTime":465.33,"body":"a minor change actually is a"},{"speaker":"Reade Harpham","startTime":462.93,"endTime":465.33,"body":"major change. Because you're so"},{"speaker":"Reade Harpham","startTime":465.33,"endTime":466.05,"body":"far down the path."},{"speaker":"Aaron Moncur","startTime":466.36,"endTime":468.49,"body":"I really liked"},{"speaker":"Aaron Moncur","startTime":466.36,"endTime":468.49,"body":"that example be loud and"},{"speaker":"Aaron Moncur","startTime":468.49,"endTime":472.69,"body":"obnoxious. That's a great way to"},{"speaker":"Aaron Moncur","startTime":468.49,"endTime":472.69,"body":"put it and, and that every team"},{"speaker":"Aaron Moncur","startTime":472.69,"endTime":474.97,"body":"needs a champion, right? A"},{"speaker":"Aaron Moncur","startTime":472.69,"endTime":474.97,"body":"champion for this stuff."},{"speaker":"Aaron Moncur","startTime":474.97,"endTime":478.87,"body":"Otherwise, it's just not going"},{"speaker":"Aaron Moncur","startTime":474.97,"endTime":478.87,"body":"to get done. I'm curious when"},{"speaker":"Aaron Moncur","startTime":479.32,"endTime":482.02,"body":"you are, you know, your"},{"speaker":"Aaron Moncur","startTime":479.32,"endTime":482.02,"body":"teammates were the champions for"},{"speaker":"Aaron Moncur","startTime":482.2,"endTime":487.24,"body":"these human factors. Items. Did"},{"speaker":"Aaron Moncur","startTime":482.2,"endTime":487.24,"body":"you ever get pushback from other"},{"speaker":"Aaron Moncur","startTime":487.24,"endTime":489.58,"body":"members on the team members?"},{"speaker":"Aaron Moncur","startTime":487.24,"endTime":489.58,"body":"Maybe they're like the project"},{"speaker":"Aaron Moncur","startTime":489.58,"endTime":493.36,"body":"manager or, you know, some some"},{"speaker":"Aaron Moncur","startTime":489.58,"endTime":493.36,"body":"dance mechanical engineer who"},{"speaker":"Aaron Moncur","startTime":493.36,"endTime":497.83,"body":"needs those guys? Or they were"},{"speaker":"Aaron Moncur","startTime":493.36,"endTime":497.83,"body":"like, Yeah, Reade. That's cool."},{"speaker":"Aaron Moncur","startTime":497.86,"endTime":500.65,"body":"I mean, I get it. But that's"},{"speaker":"Aaron Moncur","startTime":497.86,"endTime":500.65,"body":"kind of, you know, touchy feely"},{"speaker":"Aaron Moncur","startTime":500.65,"endTime":503.26,"body":"stuff, we don't really need to"},{"speaker":"Aaron Moncur","startTime":500.65,"endTime":503.26,"body":"worry too much about that"},{"speaker":"Reade Harpham","startTime":503.55,"endTime":506.46,"body":"all the time. All"},{"speaker":"Reade Harpham","startTime":503.55,"endTime":506.46,"body":"the time, all the time. Really,"},{"speaker":"Reade Harpham","startTime":506.46,"endTime":506.82,"body":"I"},{"speaker":"Aaron Moncur","startTime":506.819,"endTime":508.139,"body":"kind of didn't"},{"speaker":"Aaron Moncur","startTime":506.819,"endTime":508.139,"body":"think that was going to be the"},{"speaker":"Aaron Moncur","startTime":508.139,"endTime":508.529,"body":"answer."},{"speaker":"Reade Harpham","startTime":508.95,"endTime":511.11,"body":"So, you know,"},{"speaker":"Reade Harpham","startTime":508.95,"endTime":511.11,"body":"this, this is this was a while"},{"speaker":"Reade Harpham","startTime":511.11,"endTime":513.78,"body":"ago, you know, when I first"},{"speaker":"Reade Harpham","startTime":511.11,"endTime":513.78,"body":"started in this business, it"},{"speaker":"Reade Harpham","startTime":513.78,"endTime":519.66,"body":"was, you know, it was 95. So, at"},{"speaker":"Reade Harpham","startTime":513.78,"endTime":519.66,"body":"the time, yeah, there was a lot"},{"speaker":"Reade Harpham","startTime":519.66,"endTime":524.25,"body":"of pushback. And, and, you know,"},{"speaker":"Reade Harpham","startTime":519.66,"endTime":524.25,"body":"people, what I realized, while"},{"speaker":"Reade Harpham","startTime":524.25,"endTime":526.35,"body":"working with engineers, and this"},{"speaker":"Reade Harpham","startTime":524.25,"endTime":526.35,"body":"was an this is a really"},{"speaker":"Reade Harpham","startTime":526.35,"endTime":530.28,"body":"important learning for me was to"},{"speaker":"Reade Harpham","startTime":526.35,"endTime":530.28,"body":"know the Know your audience. So"},{"speaker":"Reade Harpham","startTime":530.31,"endTime":535.23,"body":"you know, at the time, you know,"},{"speaker":"Reade Harpham","startTime":530.31,"endTime":535.23,"body":"I was a obnoxious designer, and"},{"speaker":"Reade Harpham","startTime":535.23,"endTime":537.45,"body":"I was on a project. And I was"},{"speaker":"Reade Harpham","startTime":535.23,"endTime":537.45,"body":"like, no, no, you know, this is"},{"speaker":"Reade Harpham","startTime":537.45,"endTime":539.34,"body":"what you guys need to do,"},{"speaker":"Reade Harpham","startTime":537.45,"endTime":539.34,"body":"because the users needed, you"},{"speaker":"Reade Harpham","startTime":539.34,"endTime":542.16,"body":"know, the users want to feel"},{"speaker":"Reade Harpham","startTime":539.34,"endTime":542.16,"body":"empowered to use it. And, and"},{"speaker":"Reade Harpham","startTime":542.16,"endTime":544.71,"body":"they're like, what, you know,"},{"speaker":"Reade Harpham","startTime":542.16,"endTime":544.71,"body":"the information you're giving me"},{"speaker":"Reade Harpham","startTime":544.71,"endTime":548.94,"body":"is useless, you know, set for"},{"speaker":"Reade Harpham","startTime":544.71,"endTime":548.94,"body":"the feeling that I got was they"},{"speaker":"Reade Harpham","startTime":548.94,"endTime":551.61,"body":"didn't appreciate the insights,"},{"speaker":"Reade Harpham","startTime":548.94,"endTime":551.61,"body":"or they didn't think that"},{"speaker":"Reade Harpham","startTime":551.61,"endTime":553.86,"body":"research was, you know, that we"},{"speaker":"Reade Harpham","startTime":551.61,"endTime":553.86,"body":"were doing was important,"},{"speaker":"Reade Harpham","startTime":553.86,"endTime":557.01,"body":"valuable. What I learned after"},{"speaker":"Reade Harpham","startTime":553.86,"endTime":557.01,"body":"working with engineers for a"},{"speaker":"Reade Harpham","startTime":557.01,"endTime":560.28,"body":"while, is that engineers just"},{"speaker":"Reade Harpham","startTime":557.01,"endTime":560.28,"body":"wanted to know what their"},{"speaker":"Reade Harpham","startTime":560.28,"endTime":563.55,"body":"constraints were. So they could"},{"speaker":"Reade Harpham","startTime":560.28,"endTime":563.55,"body":"solve these problems. And so as"},{"speaker":"Reade Harpham","startTime":563.55,"endTime":566.4,"body":"soon as I recognize that, and I"},{"speaker":"Reade Harpham","startTime":563.55,"endTime":566.4,"body":"recognize that the engineering"},{"speaker":"Reade Harpham","startTime":566.4,"endTime":570.24,"body":"team was actually my user set"},{"speaker":"Reade Harpham","startTime":566.4,"endTime":570.24,"body":"and not the patients, once I"},{"speaker":"Reade Harpham","startTime":570.24,"endTime":574.26,"body":"realized the engineers were the"},{"speaker":"Reade Harpham","startTime":570.24,"endTime":574.26,"body":"users of my outputs, the story"},{"speaker":"Reade Harpham","startTime":574.26,"endTime":577.08,"body":"changed. And so rather than say"},{"speaker":"Reade Harpham","startTime":574.26,"endTime":577.08,"body":"to them, you know, hey, this"},{"speaker":"Reade Harpham","startTime":577.08,"endTime":580.14,"body":"product needs to empower the"},{"speaker":"Reade Harpham","startTime":577.08,"endTime":580.14,"body":"user, I was able to say, you"},{"speaker":"Reade Harpham","startTime":580.14,"endTime":583.11,"body":"know, this device needs to have"},{"speaker":"Reade Harpham","startTime":580.14,"endTime":583.11,"body":"a textured handle to allow the"},{"speaker":"Reade Harpham","startTime":583.11,"endTime":586.29,"body":"user to grab it with wet hands"},{"speaker":"Reade Harpham","startTime":583.11,"endTime":586.29,"body":"and not have it slip out that"},{"speaker":"Reade Harpham","startTime":586.29,"endTime":589.53,"body":"gave them a framework and a"},{"speaker":"Reade Harpham","startTime":586.29,"endTime":589.53,"body":"target. And once once I changed"},{"speaker":"Reade Harpham","startTime":589.53,"endTime":593.13,"body":"my frame of mind, and how I"},{"speaker":"Reade Harpham","startTime":589.53,"endTime":593.13,"body":"presented these things and the"},{"speaker":"Reade Harpham","startTime":593.37,"endTime":597.48,"body":"way I presented to the"},{"speaker":"Reade Harpham","startTime":593.37,"endTime":597.48,"body":"development teams the user needs"},{"speaker":"Reade Harpham","startTime":597.75,"endTime":599.97,"body":"it completely changed the game"},{"speaker":"Reade Harpham","startTime":597.75,"endTime":599.97,"body":"with how we approached it."},{"speaker":"Aaron Moncur","startTime":600.269,"endTime":603.539,"body":"That's that's a"},{"speaker":"Aaron Moncur","startTime":600.269,"endTime":603.539,"body":"huge insight right there. So the"},{"speaker":"Aaron Moncur","startTime":603.539,"endTime":606.239,"body":"information, the research that"},{"speaker":"Aaron Moncur","startTime":603.539,"endTime":606.239,"body":"you and your team was doing was"},{"speaker":"Aaron Moncur","startTime":606.239,"endTime":610.319,"body":"super important and valuable."},{"speaker":"Aaron Moncur","startTime":606.239,"endTime":610.319,"body":"But the engineers didn't"},{"speaker":"Aaron Moncur","startTime":610.319,"endTime":613.349,"body":"recognize that because it wasn't"},{"speaker":"Aaron Moncur","startTime":610.319,"endTime":613.349,"body":"being presented in terms that"},{"speaker":"Aaron Moncur","startTime":613.349,"endTime":616.709,"body":"they understood it, it wasn't"},{"speaker":"Aaron Moncur","startTime":613.349,"endTime":616.709,"body":"being presented in, like an"},{"speaker":"Aaron Moncur","startTime":616.709,"endTime":619.109,"body":"engineering requirement form."},{"speaker":"Aaron Moncur","startTime":616.709,"endTime":619.109,"body":"That's what you're saying,"},{"speaker":"Aaron Moncur","startTime":619.109,"endTime":619.499,"body":"right?"},{"speaker":"Reade Harpham","startTime":619.709,"endTime":622.319,"body":"That is correct."},{"speaker":"Reade Harpham","startTime":619.709,"endTime":622.319,"body":"And what was what's so ironic"},{"speaker":"Reade Harpham","startTime":622.319,"endTime":624.389,"body":"about that, and I still see it"},{"speaker":"Reade Harpham","startTime":622.319,"endTime":624.389,"body":"happening sometimes is that you"},{"speaker":"Reade Harpham","startTime":624.389,"endTime":627.839,"body":"get design teams, industrial"},{"speaker":"Reade Harpham","startTime":624.389,"endTime":627.839,"body":"design teams, or research teams"},{"speaker":"Reade Harpham","startTime":627.839,"endTime":630.779,"body":"who are so adamant that they"},{"speaker":"Reade Harpham","startTime":627.839,"endTime":630.779,"body":"understand the users, but they"},{"speaker":"Reade Harpham","startTime":630.779,"endTime":632.729,"body":"don't understand their audience,"},{"speaker":"Reade Harpham","startTime":630.779,"endTime":632.729,"body":"which in essence, are their"},{"speaker":"Reade Harpham","startTime":632.729,"endTime":638.339,"body":"users. So you get these notions"},{"speaker":"Reade Harpham","startTime":632.729,"endTime":638.339,"body":"of unusable requirements. And so"},{"speaker":"Reade Harpham","startTime":638.369,"endTime":640.409,"body":"once you recognize that the"},{"speaker":"Reade Harpham","startTime":638.369,"endTime":640.409,"body":"people who have to use your"},{"speaker":"Reade Harpham","startTime":640.409,"endTime":642.539,"body":"outputs are engineers, and they"},{"speaker":"Reade Harpham","startTime":640.409,"endTime":642.539,"body":"want requirements that you just"},{"speaker":"Reade Harpham","startTime":642.539,"endTime":644.309,"body":"change, you change the way you"},{"speaker":"Reade Harpham","startTime":642.539,"endTime":644.309,"body":"present it."},{"speaker":"Aaron Moncur","startTime":644.88,"endTime":649.14,"body":"And speaking as an"},{"speaker":"Aaron Moncur","startTime":644.88,"endTime":649.14,"body":"engineer, I can see how, like,"},{"speaker":"Aaron Moncur","startTime":649.14,"endTime":654.69,"body":"if, if a designer told me, okay,"},{"speaker":"Aaron Moncur","startTime":649.14,"endTime":654.69,"body":"this device has to feel good to"},{"speaker":"Aaron Moncur","startTime":654.69,"endTime":657.48,"body":"the user to hold, I'd be like,"},{"speaker":"Aaron Moncur","startTime":654.69,"endTime":657.48,"body":"what is good? No, I don't know"},{"speaker":"Aaron Moncur","startTime":657.48,"endTime":660.21,"body":"what that is. And it's going to"},{"speaker":"Aaron Moncur","startTime":657.48,"endTime":660.21,"body":"be more trouble to try and"},{"speaker":"Aaron Moncur","startTime":660.21,"endTime":662.91,"body":"figure out what good means than"},{"speaker":"Aaron Moncur","startTime":660.21,"endTime":662.91,"body":"it is to just kind of sweep it"},{"speaker":"Aaron Moncur","startTime":662.91,"endTime":667.08,"body":"under the rug and do my thing."},{"speaker":"Aaron Moncur","startTime":662.91,"endTime":667.08,"body":"But if I hear, okay, this, the"},{"speaker":"Aaron Moncur","startTime":667.08,"endTime":671.43,"body":"handle has to be a drama between"},{"speaker":"Aaron Moncur","startTime":667.08,"endTime":671.43,"body":"you know, this, and that short"},{"speaker":"Aaron Moncur","startTime":671.43,"endTime":675.18,"body":"a, and then needs to have, you"},{"speaker":"Aaron Moncur","startTime":671.43,"endTime":675.18,"body":"know, bumps of this size space"},{"speaker":"Aaron Moncur","startTime":675.18,"endTime":679.38,"body":"to it this spacing, then I'm"},{"speaker":"Aaron Moncur","startTime":675.18,"endTime":679.38,"body":"like, Oh, I get that. Sure. I"},{"speaker":"Aaron Moncur","startTime":679.38,"endTime":682.68,"body":"can do it. No problem that that"},{"speaker":"Aaron Moncur","startTime":679.38,"endTime":682.68,"body":"makes it really easy for me as,"},{"speaker":"Aaron Moncur","startTime":682.95,"endTime":685.68,"body":"as an engineer to implement"},{"speaker":"Aaron Moncur","startTime":682.95,"endTime":685.68,"body":"that. So that's, that's a huge"},{"speaker":"Aaron Moncur","startTime":685.68,"endTime":688.95,"body":"insight I made it comes down to"},{"speaker":"Aaron Moncur","startTime":685.68,"endTime":688.95,"body":"communication, right? Like, like"},{"speaker":"Aaron Moncur","startTime":688.95,"endTime":689.79,"body":"so many things?"},{"speaker":"Reade Harpham","startTime":689.91,"endTime":692.07,"body":"Absolutely. Oh,"},{"speaker":"Reade Harpham","startTime":689.91,"endTime":692.07,"body":"yeah. I mean, it's just"},{"speaker":"Reade Harpham","startTime":692.1,"endTime":694.59,"body":"recognizing your audience and"},{"speaker":"Reade Harpham","startTime":692.1,"endTime":694.59,"body":"knowing how to communicate. And"},{"speaker":"Reade Harpham","startTime":694.59,"endTime":697.74,"body":"the other thing is not, you"},{"speaker":"Reade Harpham","startTime":694.59,"endTime":697.74,"body":"know, in the early days, when,"},{"speaker":"Reade Harpham","startTime":697.77,"endTime":700.32,"body":"when I would get the feedback of"},{"speaker":"Reade Harpham","startTime":697.77,"endTime":700.32,"body":"okay, thanks. But no, thanks,"},{"speaker":"Reade Harpham","startTime":700.32,"endTime":702.84,"body":"we're great, you know, this,"},{"speaker":"Reade Harpham","startTime":700.32,"endTime":702.84,"body":"this is not very helpful. I"},{"speaker":"Reade Harpham","startTime":702.84,"endTime":704.46,"body":"always thought it was that they"},{"speaker":"Reade Harpham","startTime":702.84,"endTime":704.46,"body":"didn't appreciate what we were"},{"speaker":"Reade Harpham","startTime":704.46,"endTime":707.94,"body":"doing. And when I realized, you"},{"speaker":"Reade Harpham","startTime":704.46,"endTime":707.94,"body":"know, was that they just, we"},{"speaker":"Reade Harpham","startTime":707.94,"endTime":710.55,"body":"weren't communicating on the"},{"speaker":"Reade Harpham","startTime":707.94,"endTime":710.55,"body":"same level in the same in the"},{"speaker":"Reade Harpham","startTime":710.55,"endTime":714.03,"body":"things that they needed to hear."},{"speaker":"Reade Harpham","startTime":710.55,"endTime":714.03,"body":"So once I did that, their, their"},{"speaker":"Reade Harpham","startTime":714.03,"endTime":718.14,"body":"expectation and their desire to"},{"speaker":"Reade Harpham","startTime":714.03,"endTime":718.14,"body":"do these things was right there."},{"speaker":"Reade Harpham","startTime":718.41,"endTime":721.23,"body":"They just needed to target and"},{"speaker":"Reade Harpham","startTime":718.41,"endTime":721.23,"body":"my job was to give it to him."},{"speaker":"Aaron Moncur","startTime":721.83,"endTime":724.32,"body":"Well, that's"},{"speaker":"Aaron Moncur","startTime":721.83,"endTime":724.32,"body":"great. I love that. Okay,"},{"speaker":"Aaron Moncur","startTime":724.32,"endTime":726.9,"body":"something else you've said is"},{"speaker":"Aaron Moncur","startTime":724.32,"endTime":726.9,"body":"that you strive to help"},{"speaker":"Aaron Moncur","startTime":726.93,"endTime":730.92,"body":"healthcare clients find balance"},{"speaker":"Aaron Moncur","startTime":726.93,"endTime":730.92,"body":"between technology, and"},{"speaker":"Aaron Moncur","startTime":730.92,"endTime":734.19,"body":"humanity. And this might come"},{"speaker":"Aaron Moncur","startTime":730.92,"endTime":734.19,"body":"down to kind of the same thing"},{"speaker":"Aaron Moncur","startTime":734.19,"endTime":736.47,"body":"that we're just talking about."},{"speaker":"Aaron Moncur","startTime":734.19,"endTime":736.47,"body":"But I thought that was a really"},{"speaker":"Aaron Moncur","startTime":736.47,"endTime":739.26,"body":"interesting statement. And"},{"speaker":"Aaron Moncur","startTime":736.47,"endTime":739.26,"body":"wondered, can you tell me a"},{"speaker":"Aaron Moncur","startTime":739.26,"endTime":741.21,"body":"little bit more about that?"},{"speaker":"Aaron Moncur","startTime":739.26,"endTime":741.21,"body":"Like, what do you mean,"},{"speaker":"Aaron Moncur","startTime":741.21,"endTime":743.31,"body":"specifically, when you say"},{"speaker":"Aaron Moncur","startTime":741.21,"endTime":743.31,"body":"humanity,"},{"speaker":"Reade Harpham","startTime":744.18,"endTime":746.55,"body":"basically, it's"},{"speaker":"Reade Harpham","startTime":744.18,"endTime":746.55,"body":"people's ability to do what you"},{"speaker":"Reade Harpham","startTime":746.55,"endTime":750.45,"body":"want the technology to do for"},{"speaker":"Reade Harpham","startTime":746.55,"endTime":750.45,"body":"them. You know, there's nothing"},{"speaker":"Reade Harpham","startTime":750.45,"endTime":752.58,"body":"more disappointing than"},{"speaker":"Reade Harpham","startTime":750.45,"endTime":752.58,"body":"anything. And I, we talked about"},{"speaker":"Reade Harpham","startTime":752.58,"endTime":755.22,"body":"this a little earlier, and an"},{"speaker":"Reade Harpham","startTime":752.58,"endTime":755.22,"body":"amazing technology that, that"},{"speaker":"Reade Harpham","startTime":755.22,"endTime":758.76,"body":"falls flat, because the user, or"},{"speaker":"Reade Harpham","startTime":755.22,"endTime":758.76,"body":"the the end, the end user of"},{"speaker":"Reade Harpham","startTime":758.76,"endTime":760.62,"body":"that technology, the end"},{"speaker":"Reade Harpham","startTime":758.76,"endTime":760.62,"body":"recipient, that technology,"},{"speaker":"Reade Harpham","startTime":760.62,"endTime":763.98,"body":"either doesn't need it, or know"},{"speaker":"Reade Harpham","startTime":760.62,"endTime":763.98,"body":"how to use it, or wants to use"},{"speaker":"Reade Harpham","startTime":763.98,"endTime":767.73,"body":"it, but it's too hard to use."},{"speaker":"Reade Harpham","startTime":763.98,"endTime":767.73,"body":"So, you know, in my past, in"},{"speaker":"Reade Harpham","startTime":767.73,"endTime":769.77,"body":"working in environments, where"},{"speaker":"Reade Harpham","startTime":767.73,"endTime":769.77,"body":"you're developing new to the"},{"speaker":"Reade Harpham","startTime":769.77,"endTime":774.96,"body":"world technology, understanding"},{"speaker":"Reade Harpham","startTime":769.77,"endTime":774.96,"body":"the end user and making sure"},{"speaker":"Reade Harpham","startTime":774.96,"endTime":777.96,"body":"that what we were providing to"},{"speaker":"Reade Harpham","startTime":774.96,"endTime":777.96,"body":"them was relevant was it was"},{"speaker":"Reade Harpham","startTime":777.96,"endTime":783.0,"body":"key. And also, you know, going"},{"speaker":"Reade Harpham","startTime":777.96,"endTime":783.0,"body":"the other direction, making sure"},{"speaker":"Reade Harpham","startTime":783.0,"endTime":786.81,"body":"that everything is an equal. So"},{"speaker":"Reade Harpham","startTime":783.0,"endTime":786.81,"body":"the users, you know, I would"},{"speaker":"Reade Harpham","startTime":786.81,"endTime":791.16,"body":"argue that some types of pumps"},{"speaker":"Reade Harpham","startTime":786.81,"endTime":791.16,"body":"should not be easy to use."},{"speaker":"Reade Harpham","startTime":791.61,"endTime":794.37,"body":"Because if it's easy to use that"},{"speaker":"Reade Harpham","startTime":791.61,"endTime":794.37,"body":"a child can use it, they might"},{"speaker":"Reade Harpham","startTime":794.37,"endTime":796.35,"body":"hurt themselves. So the whole"},{"speaker":"Reade Harpham","startTime":794.37,"endTime":796.35,"body":"notion of Oh, and he's got to be"},{"speaker":"Reade Harpham","startTime":796.35,"endTime":798.48,"body":"easy to use. It's actually not"},{"speaker":"Reade Harpham","startTime":796.35,"endTime":798.48,"body":"true, you have to find this"},{"speaker":"Reade Harpham","startTime":798.48,"endTime":802.2,"body":"balance between what who are the"},{"speaker":"Reade Harpham","startTime":798.48,"endTime":802.2,"body":"users? What's the technology"},{"speaker":"Reade Harpham","startTime":802.2,"endTime":805.65,"body":"enable them to do? What do you"},{"speaker":"Reade Harpham","startTime":802.2,"endTime":805.65,"body":"want the technology to do? And"},{"speaker":"Reade Harpham","startTime":805.65,"endTime":809.82,"body":"find that balance between, you"},{"speaker":"Reade Harpham","startTime":805.65,"endTime":809.82,"body":"know, allowing users to, to, to"},{"speaker":"Reade Harpham","startTime":809.85,"endTime":813.42,"body":"use the technology to its full"},{"speaker":"Reade Harpham","startTime":809.85,"endTime":813.42,"body":"potential, but also allowing the"},{"speaker":"Reade Harpham","startTime":813.42,"endTime":816.15,"body":"technology to not sort of bend"},{"speaker":"Reade Harpham","startTime":813.42,"endTime":816.15,"body":"the users to its will?"},{"speaker":"Aaron Moncur","startTime":816.69,"endTime":818.85,"body":"I get it, I get"},{"speaker":"Aaron Moncur","startTime":816.69,"endTime":818.85,"body":"it, that makes a lot of sense."},{"speaker":"Aaron Moncur","startTime":818.88,"endTime":823.38,"body":"Matching the technology to the"},{"speaker":"Aaron Moncur","startTime":818.88,"endTime":823.38,"body":"user, as opposed to just always"},{"speaker":"Aaron Moncur","startTime":823.38,"endTime":826.02,"body":"needs to be easy to use? That's"},{"speaker":"Aaron Moncur","startTime":823.38,"endTime":826.02,"body":"an interesting point. I don't"},{"speaker":"Aaron Moncur","startTime":826.02,"endTime":829.5,"body":"think I've I can't recall"},{"speaker":"Aaron Moncur","startTime":826.02,"endTime":829.5,"body":"hearing it put quite that way."},{"speaker":"Aaron Moncur","startTime":830.1,"endTime":832.56,"body":"But like a pill bottle, right,"},{"speaker":"Aaron Moncur","startTime":830.1,"endTime":832.56,"body":"same thing. You don't want to"},{"speaker":"Aaron Moncur","startTime":832.56,"endTime":835.98,"body":"pill bottle but the super easy"},{"speaker":"Aaron Moncur","startTime":832.56,"endTime":835.98,"body":"to open. Where else little kids"},{"speaker":"Aaron Moncur","startTime":835.98,"endTime":841.41,"body":"can open it and get themselves"},{"speaker":"Aaron Moncur","startTime":835.98,"endTime":841.41,"body":"sick. Great insight. Yeah. Okay,"},{"speaker":"Aaron Moncur","startTime":841.89,"endTime":845.67,"body":"you. So you're working at"},{"speaker":"Aaron Moncur","startTime":841.89,"endTime":845.67,"body":"priority designs right now,"},{"speaker":"Aaron Moncur","startTime":845.67,"endTime":849.03,"body":"which is really cool. Product"},{"speaker":"Aaron Moncur","startTime":845.67,"endTime":849.03,"body":"Design product development"},{"speaker":"Aaron Moncur","startTime":849.03,"endTime":852.54,"body":"company. We're gonna get into"},{"speaker":"Aaron Moncur","startTime":849.03,"endTime":852.54,"body":"that in a little bit. We're"},{"speaker":"Aaron Moncur","startTime":852.54,"endTime":855.42,"body":"going to travel back in time,"},{"speaker":"Aaron Moncur","startTime":852.54,"endTime":855.42,"body":"just a little. And you spent"},{"speaker":"Aaron Moncur","startTime":855.42,"endTime":858.6,"body":"about I think it was about 16"},{"speaker":"Aaron Moncur","startTime":855.42,"endTime":858.6,"body":"years working at a company"},{"speaker":"Aaron Moncur","startTime":858.6,"endTime":862.77,"body":"called the tell which is I"},{"speaker":"Aaron Moncur","startTime":858.6,"endTime":862.77,"body":"hadn't heard of them before. But"},{"speaker":"Aaron Moncur","startTime":862.8,"endTime":865.95,"body":"they seem like a pretty big"},{"speaker":"Aaron Moncur","startTime":862.8,"endTime":865.95,"body":"company. And now I'm kind of"},{"speaker":"Aaron Moncur","startTime":865.95,"endTime":869.52,"body":"embarrassed for not knowing who"},{"speaker":"Aaron Moncur","startTime":865.95,"endTime":869.52,"body":"they were but apparently the"},{"speaker":"Aaron Moncur","startTime":869.52,"endTime":874.35,"body":"world's largest nonprofit"},{"speaker":"Aaron Moncur","startTime":869.52,"endTime":874.35,"body":"independent r\u0026d organization. So"},{"speaker":"Aaron Moncur","startTime":874.35,"endTime":877.95,"body":"I'd love to hear a little bit"},{"speaker":"Aaron Moncur","startTime":874.35,"endTime":877.95,"body":"about Patel and like, Who are"},{"speaker":"Aaron Moncur","startTime":877.95,"endTime":882.81,"body":"their customers and and what is"},{"speaker":"Aaron Moncur","startTime":877.95,"endTime":882.81,"body":"unique about about the"},{"speaker":"Aaron Moncur","startTime":882.81,"endTime":889.08,"body":"experience of working at a"},{"speaker":"Aaron Moncur","startTime":882.81,"endTime":889.08,"body":"company that at a engineering or"},{"speaker":"Aaron Moncur","startTime":889.08,"endTime":893.49,"body":"r\u0026d company that is a nonprofit,"},{"speaker":"Aaron Moncur","startTime":889.08,"endTime":893.49,"body":"like what about that nonprofit?"},{"speaker":"Aaron Moncur","startTime":893.49,"endTime":895.53,"body":"NIST makes it interesting or"},{"speaker":"Aaron Moncur","startTime":893.49,"endTime":895.53,"body":"unique?"},{"speaker":"Reade Harpham","startTime":895.59,"endTime":897.75,"body":"Yeah, well, it's"},{"speaker":"Reade Harpham","startTime":895.59,"endTime":897.75,"body":"Mattel is you know, it's the"},{"speaker":"Reade Harpham","startTime":897.75,"endTime":900.12,"body":"biggest company that nobody"},{"speaker":"Reade Harpham","startTime":897.75,"endTime":900.12,"body":"knows about. It. But"},{"speaker":"Aaron Moncur","startTime":901.319,"endTime":903.509,"body":"thanks for making"},{"speaker":"Aaron Moncur","startTime":901.319,"endTime":903.509,"body":"me feel better. Oh, really, it's"},{"speaker":"Reade Harpham","startTime":904.35,"endTime":906.09,"body":"everybody had"},{"speaker":"Reade Harpham","startTime":904.35,"endTime":906.09,"body":"that same reaction. What's"},{"speaker":"Reade Harpham","startTime":906.09,"endTime":909.33,"body":"unique about Mattel is it's,"},{"speaker":"Reade Harpham","startTime":906.09,"endTime":909.33,"body":"it's a, it's a non charitable"},{"speaker":"Reade Harpham","startTime":909.33,"endTime":914.49,"body":"trust. So it was started in 1920"},{"speaker":"Reade Harpham","startTime":909.33,"endTime":914.49,"body":"something 28, I think, by the"},{"speaker":"Reade Harpham","startTime":914.49,"endTime":918.99,"body":"will of Gordon Patel and his"},{"speaker":"Reade Harpham","startTime":914.49,"endTime":918.99,"body":"mother. And it was founded to"},{"speaker":"Reade Harpham","startTime":919.02,"endTime":922.23,"body":"advance technology and"},{"speaker":"Reade Harpham","startTime":919.02,"endTime":922.23,"body":"civilization through technology"},{"speaker":"Reade Harpham","startTime":922.23,"endTime":925.74,"body":"advancement and technology"},{"speaker":"Reade Harpham","startTime":922.23,"endTime":925.74,"body":"discovery. So its fundamental"},{"speaker":"Reade Harpham","startTime":925.74,"endTime":929.76,"body":"purpose in life is to develop"},{"speaker":"Reade Harpham","startTime":925.74,"endTime":929.76,"body":"technologies and advance them"},{"speaker":"Reade Harpham","startTime":929.76,"endTime":932.34,"body":"for the greater good. And it"},{"speaker":"Reade Harpham","startTime":929.76,"endTime":932.34,"body":"worked in all kinds. I mean, it"},{"speaker":"Reade Harpham","startTime":932.34,"endTime":936.51,"body":"works in every area, you can"},{"speaker":"Reade Harpham","startTime":932.34,"endTime":936.51,"body":"imagine. You know, I was in the"},{"speaker":"Reade Harpham","startTime":936.51,"endTime":938.82,"body":"medical device group and was"},{"speaker":"Reade Harpham","startTime":936.51,"endTime":938.82,"body":"there for my entire career at"},{"speaker":"Reade Harpham","startTime":938.82,"endTime":941.34,"body":"Mattel. But they have they do a"},{"speaker":"Reade Harpham","startTime":938.82,"endTime":941.34,"body":"lot of government work, they do"},{"speaker":"Reade Harpham","startTime":941.34,"endTime":944.61,"body":"a lot of healthcare work. How"},{"speaker":"Reade Harpham","startTime":941.34,"endTime":944.61,"body":"you might have heard of them"},{"speaker":"Reade Harpham","startTime":944.61,"endTime":947.7,"body":"lately is they recently"},{"speaker":"Reade Harpham","startTime":944.61,"endTime":947.7,"body":"developed a container system"},{"speaker":"Reade Harpham","startTime":947.7,"endTime":952.8,"body":"that that cleans at 95 masks,"},{"speaker":"Reade Harpham","startTime":947.7,"endTime":952.8,"body":"and they got approval for it"},{"speaker":"Reade Harpham","startTime":952.8,"endTime":956.13,"body":"from the FDA and like, really,"},{"speaker":"Reade Harpham","startTime":952.8,"endTime":956.13,"body":"you know, record time, I'm not"},{"speaker":"Reade Harpham","startTime":956.13,"endTime":958.89,"body":"sure the current status of it,"},{"speaker":"Reade Harpham","startTime":956.13,"endTime":958.89,"body":"but it was these, these big"},{"speaker":"Reade Harpham","startTime":958.89,"endTime":961.02,"body":"containers that they basically"},{"speaker":"Reade Harpham","startTime":958.89,"endTime":961.02,"body":"dropship to these hospitals, and"},{"speaker":"Reade Harpham","startTime":961.02,"endTime":967.14,"body":"were able to recycle and reuse"},{"speaker":"Reade Harpham","startTime":961.02,"endTime":967.14,"body":"and clean and 95 masks. So, for"},{"speaker":"Reade Harpham","startTime":967.14,"endTime":969.78,"body":"me, what was amazing about that"},{"speaker":"Reade Harpham","startTime":967.14,"endTime":969.78,"body":"company and working for that"},{"speaker":"Reade Harpham","startTime":969.78,"endTime":974.13,"body":"company was a the story. The"},{"speaker":"Reade Harpham","startTime":969.78,"endTime":974.13,"body":"people behind it, you know,"},{"speaker":"Reade Harpham","startTime":974.13,"endTime":976.86,"body":"what, what it meant to the"},{"speaker":"Reade Harpham","startTime":974.13,"endTime":976.86,"body":"community, part of being a"},{"speaker":"Reade Harpham","startTime":976.86,"endTime":978.84,"body":"nonprofit is you take some of"},{"speaker":"Reade Harpham","startTime":976.86,"endTime":978.84,"body":"the profits that you make, and"},{"speaker":"Reade Harpham","startTime":978.84,"endTime":980.94,"body":"you give it to the communities"},{"speaker":"Reade Harpham","startTime":978.84,"endTime":980.94,"body":"that in which you serve, which"},{"speaker":"Reade Harpham","startTime":980.94,"endTime":984.12,"body":"is part of the trust part of the"},{"speaker":"Reade Harpham","startTime":980.94,"endTime":984.12,"body":"will. And so that was sort of"},{"speaker":"Reade Harpham","startTime":984.12,"endTime":988.32,"body":"the driving force. The other"},{"speaker":"Reade Harpham","startTime":984.12,"endTime":988.32,"body":"thing was the people who work"},{"speaker":"Reade Harpham","startTime":988.32,"endTime":993.6,"body":"there, and the technologies that"},{"speaker":"Reade Harpham","startTime":988.32,"endTime":993.6,"body":"we worked on, were, were so far"},{"speaker":"Reade Harpham","startTime":993.6,"endTime":996.81,"body":"ahead of their time. I mean,"},{"speaker":"Reade Harpham","startTime":993.6,"endTime":996.81,"body":"it's hard to remember, it's hard"},{"speaker":"Reade Harpham","startTime":996.81,"endTime":999.72,"body":"to realize when you're there in"},{"speaker":"Reade Harpham","startTime":996.81,"endTime":999.72,"body":"the moment, the things that you"},{"speaker":"Reade Harpham","startTime":999.72,"endTime":1003.23,"body":"are looking at are 510 years"},{"speaker":"Reade Harpham","startTime":999.72,"endTime":1003.23,"body":"away from being in the market"},{"speaker":"Reade Harpham","startTime":1003.23,"endTime":1005.66,"body":"sometimes. And you're just"},{"speaker":"Reade Harpham","startTime":1003.23,"endTime":1005.66,"body":"there, because it's just normal."},{"speaker":"Reade Harpham","startTime":1005.66,"endTime":1007.7,"body":"It's like, oh, this is everybody"},{"speaker":"Reade Harpham","startTime":1005.66,"endTime":1007.7,"body":"gets to deal with this kind of"},{"speaker":"Reade Harpham","startTime":1007.7,"endTime":1010.49,"body":"technology. And then you step"},{"speaker":"Reade Harpham","startTime":1007.7,"endTime":1010.49,"body":"out of that I, you know, I left,"},{"speaker":"Reade Harpham","startTime":1010.52,"endTime":1013.85,"body":"I left the towel, like almost"},{"speaker":"Reade Harpham","startTime":1010.52,"endTime":1013.85,"body":"five years ago, you step out of"},{"speaker":"Reade Harpham","startTime":1013.85,"endTime":1017.06,"body":"it, you look back, and you're"},{"speaker":"Reade Harpham","startTime":1013.85,"endTime":1017.06,"body":"like, oh, man, that stuff was"},{"speaker":"Reade Harpham","startTime":1017.06,"endTime":1022.46,"body":"amazing. It's sort of the big"},{"speaker":"Reade Harpham","startTime":1017.06,"endTime":1022.46,"body":"our research and where we're"},{"speaker":"Reade Harpham","startTime":1022.46,"endTime":1025.52,"body":"net, Mattel manage the national"},{"speaker":"Reade Harpham","startTime":1022.46,"endTime":1025.52,"body":"labs. And so there's a lot of"},{"speaker":"Reade Harpham","startTime":1026.09,"endTime":1029.3,"body":"fundamental technology thinking"},{"speaker":"Reade Harpham","startTime":1026.09,"endTime":1029.3,"body":"going on, and the group that I"},{"speaker":"Reade Harpham","startTime":1029.3,"endTime":1032.27,"body":"was in the product development,"},{"speaker":"Reade Harpham","startTime":1029.3,"endTime":1032.27,"body":"and then then medical device"},{"speaker":"Reade Harpham","startTime":1032.27,"endTime":1037.34,"body":"group, we helped translate the"},{"speaker":"Reade Harpham","startTime":1032.27,"endTime":1037.34,"body":"big arm to the r\u0026d. And we"},{"speaker":"Reade Harpham","startTime":1037.34,"endTime":1040.01,"body":"worked with commercial clients,"},{"speaker":"Reade Harpham","startTime":1037.34,"endTime":1040.01,"body":"mostly to help them develop,"},{"speaker":"Reade Harpham","startTime":1040.37,"endTime":1042.89,"body":"either create technologies for"},{"speaker":"Reade Harpham","startTime":1040.37,"endTime":1042.89,"body":"new medical devices or develop"},{"speaker":"Reade Harpham","startTime":1042.89,"endTime":1047.15,"body":"their own medical devices. But"},{"speaker":"Reade Harpham","startTime":1042.89,"endTime":1047.15,"body":"yeah, for me, it was as a as a"},{"speaker":"Reade Harpham","startTime":1047.48,"endTime":1051.47,"body":"freshly minted graduate in"},{"speaker":"Reade Harpham","startTime":1047.48,"endTime":1051.47,"body":"design, thinking I was the best"},{"speaker":"Reade Harpham","startTime":1051.47,"endTime":1053.09,"body":"thing ever and on top of the"},{"speaker":"Reade Harpham","startTime":1051.47,"endTime":1053.09,"body":"world, and I knew all the"},{"speaker":"Reade Harpham","startTime":1053.09,"endTime":1056.42,"body":"answers could go into such a"},{"speaker":"Reade Harpham","startTime":1053.09,"endTime":1056.42,"body":"storied engineering company, and"},{"speaker":"Reade Harpham","startTime":1056.42,"endTime":1059.72,"body":"get schooled pretty quickly on"},{"speaker":"Reade Harpham","startTime":1056.42,"endTime":1059.72,"body":"the fundamentals of engineering"},{"speaker":"Reade Harpham","startTime":1059.72,"endTime":1063.35,"body":"and physics, and all the things"},{"speaker":"Reade Harpham","startTime":1059.72,"endTime":1063.35,"body":"that you really can't change. It"},{"speaker":"Reade Harpham","startTime":1063.35,"endTime":1066.68,"body":"gave me an incredible"},{"speaker":"Reade Harpham","startTime":1063.35,"endTime":1066.68,"body":"appreciation for that"},{"speaker":"Reade Harpham","startTime":1066.68,"endTime":1069.92,"body":"technology, field r\u0026d, and sort"},{"speaker":"Reade Harpham","startTime":1066.68,"endTime":1069.92,"body":"of the give and take you have to"},{"speaker":"Reade Harpham","startTime":1069.92,"endTime":1074.36,"body":"have, but also gave me a chance"},{"speaker":"Reade Harpham","startTime":1069.92,"endTime":1074.36,"body":"to, to, as we talked earlier,"},{"speaker":"Reade Harpham","startTime":1074.36,"endTime":1078.32,"body":"communicate to people the value"},{"speaker":"Reade Harpham","startTime":1074.36,"endTime":1078.32,"body":"of the human insight the human"},{"speaker":"Reade Harpham","startTime":1078.32,"endTime":1079.61,"body":"input into this system."},{"speaker":"Aaron Moncur","startTime":1124.44,"endTime":1127.98,"body":"Was Was Battelle"},{"speaker":"Aaron Moncur","startTime":1124.44,"endTime":1127.98,"body":"is Patel, kind of like a"},{"speaker":"Aaron Moncur","startTime":1127.98,"endTime":1131.73,"body":"university and that there's a"},{"speaker":"Aaron Moncur","startTime":1127.98,"endTime":1131.73,"body":"lot of r\u0026d going on, but maybe"},{"speaker":"Aaron Moncur","startTime":1131.73,"endTime":1134.73,"body":"not much commercialization, or"},{"speaker":"Aaron Moncur","startTime":1131.73,"endTime":1134.73,"body":"are they doing the"},{"speaker":"Aaron Moncur","startTime":1134.73,"endTime":1136.44,"body":"commercialization as well."},{"speaker":"Reade Harpham","startTime":1137.0700000000002,"endTime":1140.5800000000002,"body":"It's a little bit"},{"speaker":"Reade Harpham","startTime":1137.0700000000002,"endTime":1140.5800000000002,"body":"of both. So it's, it's, it has"},{"speaker":"Reade Harpham","startTime":1140.5800000000002,"endTime":1142.47,"body":"elements of university where"},{"speaker":"Reade Harpham","startTime":1140.5800000000002,"endTime":1142.47,"body":"there's some fundamental"},{"speaker":"Reade Harpham","startTime":1142.47,"endTime":1144.75,"body":"research going on and has"},{"speaker":"Reade Harpham","startTime":1142.47,"endTime":1144.75,"body":"elements of commercialization"},{"speaker":"Reade Harpham","startTime":1144.75,"endTime":1148.3500000000001,"body":"where they're, they're sometimes"},{"speaker":"Reade Harpham","startTime":1144.75,"endTime":1148.3500000000001,"body":"developing their own internal"},{"speaker":"Reade Harpham","startTime":1148.3500000000001,"endTime":1150.75,"body":"technologies, and either"},{"speaker":"Reade Harpham","startTime":1148.3500000000001,"endTime":1150.75,"body":"licensing them or developing"},{"speaker":"Reade Harpham","startTime":1150.75,"endTime":1153.8700000000001,"body":"products that have that embedded"},{"speaker":"Reade Harpham","startTime":1150.75,"endTime":1153.8700000000001,"body":"in it. And then they're doing a"},{"speaker":"Reade Harpham","startTime":1153.8700000000001,"endTime":1157.44,"body":"lot of commercial work. So it"},{"speaker":"Reade Harpham","startTime":1153.8700000000001,"endTime":1157.44,"body":"really, you know, exposed me"},{"speaker":"Reade Harpham","startTime":1157.44,"endTime":1160.8600000000001,"body":"personally to a lot of different"},{"speaker":"Reade Harpham","startTime":1157.44,"endTime":1160.8600000000001,"body":"different areas. For the most"},{"speaker":"Reade Harpham","startTime":1160.8600000000001,"endTime":1164.88,"body":"part, it's probably, they"},{"speaker":"Reade Harpham","startTime":1160.8600000000001,"endTime":1164.88,"body":"probably do some more research"},{"speaker":"Reade Harpham","startTime":1164.88,"endTime":1167.6100000000001,"body":"and development than actual"},{"speaker":"Reade Harpham","startTime":1164.88,"endTime":1167.6100000000001,"body":"commercialization of their own"},{"speaker":"Reade Harpham","startTime":1168.03,"endTime":1170.7,"body":"of their own products. I mean,"},{"speaker":"Reade Harpham","startTime":1168.03,"endTime":1170.7,"body":"when I say development, it's"},{"speaker":"Reade Harpham","startTime":1170.8500000000001,"endTime":1172.98,"body":"product development for outside"},{"speaker":"Reade Harpham","startTime":1170.8500000000001,"endTime":1172.98,"body":"commercial partners."},{"speaker":"Aaron Moncur","startTime":1173.5800000000002,"endTime":1177.1200000000001,"body":"So I've heard of,"},{"speaker":"Aaron Moncur","startTime":1173.5800000000002,"endTime":1177.1200000000001,"body":"of course, nonprofits that are"},{"speaker":"Aaron Moncur","startTime":1177.1200000000001,"endTime":1180.18,"body":"focused on I don't know, for"},{"speaker":"Aaron Moncur","startTime":1177.1200000000001,"endTime":1180.18,"body":"lack of a better word,"},{"speaker":"Aaron Moncur","startTime":1180.27,"endTime":1185.97,"body":"charities, but But r\u0026d, I would"},{"speaker":"Aaron Moncur","startTime":1180.27,"endTime":1185.97,"body":"never put r\u0026d into that bucket"},{"speaker":"Aaron Moncur","startTime":1186.0,"endTime":1189.24,"body":"of, of a charity. I mean, this"},{"speaker":"Aaron Moncur","startTime":1186.0,"endTime":1189.24,"body":"is a this is business, we're"},{"speaker":"Aaron Moncur","startTime":1189.24,"endTime":1192.39,"body":"developing technologies that are"},{"speaker":"Aaron Moncur","startTime":1189.24,"endTime":1192.39,"body":"going to be commercialized and"},{"speaker":"Aaron Moncur","startTime":1192.78,"endTime":1195.93,"body":"pushed out into all these"},{"speaker":"Aaron Moncur","startTime":1192.78,"endTime":1195.93,"body":"different markets. What What was"},{"speaker":"Aaron Moncur","startTime":1195.93,"endTime":1201.18,"body":"the culture like there at"},{"speaker":"Aaron Moncur","startTime":1195.93,"endTime":1201.18,"body":"Battelle, did you get a sense"},{"speaker":"Aaron Moncur","startTime":1201.18,"endTime":1204.69,"body":"that like people weren't? I"},{"speaker":"Aaron Moncur","startTime":1201.18,"endTime":1204.69,"body":"don't know, it sounds bad to say"},{"speaker":"Aaron Moncur","startTime":1204.69,"endTime":1210.24,"body":"this way, but as driven because"},{"speaker":"Aaron Moncur","startTime":1204.69,"endTime":1210.24,"body":"it was a not for profit, or was"},{"speaker":"Aaron Moncur","startTime":1210.24,"endTime":1212.94,"body":"that just not an issue at all?"},{"speaker":"Aaron Moncur","startTime":1210.24,"endTime":1212.94,"body":"And maybe people were more"},{"speaker":"Aaron Moncur","startTime":1212.94,"endTime":1216.18,"body":"driven because they were there"},{"speaker":"Aaron Moncur","startTime":1212.94,"endTime":1216.18,"body":"because more of a sense of"},{"speaker":"Aaron Moncur","startTime":1216.21,"endTime":1220.92,"body":"purpose than than of economic"},{"speaker":"Aaron Moncur","startTime":1216.21,"endTime":1220.92,"body":"value? Well,"},{"speaker":"Reade Harpham","startTime":1221.46,"endTime":1226.05,"body":"it's all the"},{"speaker":"Reade Harpham","startTime":1221.46,"endTime":1226.05,"body":"above. So what we what the"},{"speaker":"Reade Harpham","startTime":1226.0800000000002,"endTime":1228.42,"body":"financial people at the tail"},{"speaker":"Reade Harpham","startTime":1226.0800000000002,"endTime":1228.42,"body":"would tell you is that we are"},{"speaker":"Reade Harpham","startTime":1228.45,"endTime":1234.8400000000001,"body":"you know, we would tell is a not"},{"speaker":"Reade Harpham","startTime":1228.45,"endTime":1234.8400000000001,"body":"for loss. Okay, all doesn't make"},{"speaker":"Reade Harpham","startTime":1234.8400000000001,"endTime":1237.69,"body":"a profit. They can't distribute"},{"speaker":"Reade Harpham","startTime":1234.8400000000001,"endTime":1237.69,"body":"those profits to the community."},{"speaker":"Reade Harpham","startTime":1237.78,"endTime":1241.6200000000001,"body":"Yeah. And there is incentive to,"},{"speaker":"Reade Harpham","startTime":1237.78,"endTime":1241.6200000000001,"body":"not financial incentive, but"},{"speaker":"Reade Harpham","startTime":1241.6200000000001,"endTime":1245.31,"body":"there's no incentive to make by"},{"speaker":"Reade Harpham","startTime":1241.6200000000001,"endTime":1245.31,"body":"profit so you can give back to"},{"speaker":"Reade Harpham","startTime":1245.31,"endTime":1250.41,"body":"the communities that they serve."},{"speaker":"Reade Harpham","startTime":1245.31,"endTime":1250.41,"body":"And that was the motivation for"},{"speaker":"Reade Harpham","startTime":1250.41,"endTime":1254.31,"body":"the people who work there. Not"},{"speaker":"Reade Harpham","startTime":1250.41,"endTime":1254.31,"body":"only was it amazing, super deep"},{"speaker":"Reade Harpham","startTime":1254.31,"endTime":1258.27,"body":"technical work, and challenging"},{"speaker":"Reade Harpham","startTime":1254.31,"endTime":1258.27,"body":"technical work, it was also the"},{"speaker":"Reade Harpham","startTime":1258.27,"endTime":1261.0,"body":"benefits of that work to"},{"speaker":"Reade Harpham","startTime":1258.27,"endTime":1261.0,"body":"humanity and the people who you"},{"speaker":"Reade Harpham","startTime":1261.0,"endTime":1265.47,"body":"know, to the world at large and"},{"speaker":"Reade Harpham","startTime":1261.0,"endTime":1265.47,"body":"that the the outputs that people"},{"speaker":"Reade Harpham","startTime":1265.47,"endTime":1268.38,"body":"worked on, not only from a"},{"speaker":"Reade Harpham","startTime":1265.47,"endTime":1268.38,"body":"technology standpoint, help"},{"speaker":"Reade Harpham","startTime":1268.38,"endTime":1271.92,"body":"people, but the profits that the"},{"speaker":"Reade Harpham","startTime":1268.38,"endTime":1271.92,"body":"town made, would go out to the"},{"speaker":"Reade Harpham","startTime":1271.92,"endTime":1273.96,"body":"communities now there's some"},{"speaker":"Reade Harpham","startTime":1271.92,"endTime":1273.96,"body":"people who are live in Columbus"},{"speaker":"Reade Harpham","startTime":1273.96,"endTime":1277.41,"body":"who will hear this you know,"},{"speaker":"Reade Harpham","startTime":1273.96,"endTime":1277.41,"body":"there's a number of Patel Patel"},{"speaker":"Reade Harpham","startTime":1277.41,"endTime":1279.54,"body":"Park and Patel Hall, you know,"},{"speaker":"Reade Harpham","startTime":1277.41,"endTime":1279.54,"body":"there's a lot of places where"},{"speaker":"Reade Harpham","startTime":1279.54,"endTime":1284.28,"body":"Patel donates their, their their"},{"speaker":"Reade Harpham","startTime":1279.54,"endTime":1284.28,"body":"dollars and their time, you"},{"speaker":"Reade Harpham","startTime":1284.28,"endTime":1286.8600000000001,"body":"know, volunteer time in the"},{"speaker":"Reade Harpham","startTime":1284.28,"endTime":1286.8600000000001,"body":"communities and that yeah, that"},{"speaker":"Reade Harpham","startTime":1286.8600000000001,"endTime":1291.0,"body":"was a motivation for people over"},{"speaker":"Reade Harpham","startTime":1286.8600000000001,"endTime":1291.0,"body":"and above just the amazing"},{"speaker":"Reade Harpham","startTime":1291.0,"endTime":1292.47,"body":"technologies that people get to"},{"speaker":"Reade Harpham","startTime":1291.0,"endTime":1292.47,"body":"work on."},{"speaker":"Aaron Moncur","startTime":1292.68,"endTime":1295.3200000000002,"body":"Wow, how"},{"speaker":"Aaron Moncur","startTime":1292.68,"endTime":1295.3200000000002,"body":"interesting. That's fascinating."},{"speaker":"Aaron Moncur","startTime":1296.5800000000002,"endTime":1300.15,"body":"You've traveled for work"},{"speaker":"Aaron Moncur","startTime":1296.5800000000002,"endTime":1300.15,"body":"apparently doing speaking?"},{"speaker":"Aaron Moncur","startTime":1300.69,"endTime":1303.99,"body":"engagements? Yes. Okay. A"},{"speaker":"Aaron Moncur","startTime":1300.69,"endTime":1303.99,"body":"resounding yes. All over the"},{"speaker":"Aaron Moncur","startTime":1303.99,"endTime":1308.1000000000001,"body":"world. A couple places I read"},{"speaker":"Aaron Moncur","startTime":1303.99,"endTime":1308.1000000000001,"body":"about were the Arctic Circle of"},{"speaker":"Aaron Moncur","startTime":1308.13,"endTime":1312.99,"body":"Finland and the shores of Lake"},{"speaker":"Aaron Moncur","startTime":1308.13,"endTime":1312.99,"body":"Victoria in Uganda. I mean, just"},{"speaker":"Aaron Moncur","startTime":1312.99,"endTime":1316.56,"body":"reading those names, that"},{"speaker":"Aaron Moncur","startTime":1312.99,"endTime":1316.56,"body":"conjures up images of grandeur."},{"speaker":"Aaron Moncur","startTime":1316.77,"endTime":1321.5700000000002,"body":"Well, how has traveling the"},{"speaker":"Aaron Moncur","startTime":1316.77,"endTime":1321.5700000000002,"body":"world and experiencing some of"},{"speaker":"Aaron Moncur","startTime":1321.5700000000002,"endTime":1324.5700000000002,"body":"these different, like societies"},{"speaker":"Aaron Moncur","startTime":1321.5700000000002,"endTime":1324.5700000000002,"body":"and cultures affected the way"},{"speaker":"Aaron Moncur","startTime":1324.5700000000002,"endTime":1329.1000000000001,"body":"that you think about the world"},{"speaker":"Aaron Moncur","startTime":1324.5700000000002,"endTime":1329.1000000000001,"body":"and your role within it as a"},{"speaker":"Aaron Moncur","startTime":1329.1000000000001,"endTime":1329.8200000000002,"body":"designer."},{"speaker":"Reade Harpham","startTime":1330.63,"endTime":1333.63,"body":"So yeah, I have"},{"speaker":"Reade Harpham","startTime":1330.63,"endTime":1333.63,"body":"traveled throughout, I have the"},{"speaker":"Reade Harpham","startTime":1333.8400000000001,"endTime":1337.29,"body":"opportunity to travel a lot. In"},{"speaker":"Reade Harpham","startTime":1333.8400000000001,"endTime":1337.29,"body":"my career, even before I had a"},{"speaker":"Reade Harpham","startTime":1337.29,"endTime":1341.13,"body":"job I went to, I spent some time"},{"speaker":"Reade Harpham","startTime":1337.29,"endTime":1341.13,"body":"in studying in Finland, and"},{"speaker":"Reade Harpham","startTime":1341.13,"endTime":1345.3300000000002,"body":"working at a small design"},{"speaker":"Reade Harpham","startTime":1341.13,"endTime":1345.3300000000002,"body":"consultancy in Germany. And the"},{"speaker":"Reade Harpham","startTime":1345.3300000000002,"endTime":1347.3400000000001,"body":"first thing it taught me I"},{"speaker":"Reade Harpham","startTime":1345.3300000000002,"endTime":1347.3400000000001,"body":"think, as anybody who travels a"},{"speaker":"Reade Harpham","startTime":1347.3400000000001,"endTime":1351.24,"body":"lot knows that the world is"},{"speaker":"Reade Harpham","startTime":1347.3400000000001,"endTime":1351.24,"body":"small, and people are a lot of"},{"speaker":"Reade Harpham","startTime":1351.24,"endTime":1356.49,"body":"like all over the world. So that"},{"speaker":"Reade Harpham","startTime":1351.24,"endTime":1356.49,"body":"was sort of, for the, for"},{"speaker":"Reade Harpham","startTime":1356.49,"endTime":1358.53,"body":"somebody who's never traveled"},{"speaker":"Reade Harpham","startTime":1356.49,"endTime":1358.53,"body":"outside the United States as a,"},{"speaker":"Reade Harpham","startTime":1358.71,"endTime":1360.99,"body":"as a kid, it was really"},{"speaker":"Reade Harpham","startTime":1358.71,"endTime":1360.99,"body":"important for me to learn that"},{"speaker":"Reade Harpham","startTime":1360.99,"endTime":1365.49,"body":"lesson, that we are all similar,"},{"speaker":"Reade Harpham","startTime":1360.99,"endTime":1365.49,"body":"in a lot of ways, just happened"},{"speaker":"Reade Harpham","startTime":1365.49,"endTime":1367.8,"body":"to be living in different parts"},{"speaker":"Reade Harpham","startTime":1365.49,"endTime":1367.8,"body":"of the world. But I remember"},{"speaker":"Reade Harpham","startTime":1367.8,"endTime":1370.02,"body":"specifically a moment when I was"},{"speaker":"Reade Harpham","startTime":1367.8,"endTime":1370.02,"body":"in Finland with one of my"},{"speaker":"Reade Harpham","startTime":1370.02,"endTime":1373.3200000000002,"body":"roommates that, you know,"},{"speaker":"Reade Harpham","startTime":1370.02,"endTime":1373.3200000000002,"body":"somebody made a joke and that we"},{"speaker":"Reade Harpham","startTime":1373.3200000000002,"endTime":1377.49,"body":"laughed at the joke. And it was"},{"speaker":"Reade Harpham","startTime":1373.3200000000002,"endTime":1377.49,"body":"this in what what became so"},{"speaker":"Reade Harpham","startTime":1377.49,"endTime":1380.25,"body":"acutely aware, to me is that"},{"speaker":"Reade Harpham","startTime":1377.49,"endTime":1380.25,"body":"humor, in that scenario, humor"},{"speaker":"Reade Harpham","startTime":1380.25,"endTime":1382.8300000000002,"body":"was universal. You know, we come"},{"speaker":"Reade Harpham","startTime":1380.25,"endTime":1382.8300000000002,"body":"from different cultures have"},{"speaker":"Reade Harpham","startTime":1382.8300000000002,"endTime":1384.45,"body":"different backgrounds, and"},{"speaker":"Reade Harpham","startTime":1382.8300000000002,"endTime":1384.45,"body":"different ways of thinking. But"},{"speaker":"Reade Harpham","startTime":1384.45,"endTime":1387.24,"body":"we all thought the same thing"},{"speaker":"Reade Harpham","startTime":1384.45,"endTime":1387.24,"body":"was funny. So that was an eye"},{"speaker":"Reade Harpham","startTime":1387.24,"endTime":1392.55,"body":"opener for me, and how common in"},{"speaker":"Reade Harpham","startTime":1387.24,"endTime":1392.55,"body":"some cases, we all are, you"},{"speaker":"Reade Harpham","startTime":1392.55,"endTime":1395.46,"body":"know, fast forward from those"},{"speaker":"Reade Harpham","startTime":1392.55,"endTime":1395.46,"body":"experiences. And after living"},{"speaker":"Reade Harpham","startTime":1395.46,"endTime":1399.5700000000002,"body":"there and traveling around fast"},{"speaker":"Reade Harpham","startTime":1395.46,"endTime":1399.5700000000002,"body":"forward in my career, my ability"},{"speaker":"Reade Harpham","startTime":1399.5700000000002,"endTime":1403.47,"body":"to travel overseas and have"},{"speaker":"Reade Harpham","startTime":1399.5700000000002,"endTime":1403.47,"body":"overseas clients and do it with"},{"speaker":"Reade Harpham","startTime":1403.47,"endTime":1406.29,"body":"confidence, because I've been"},{"speaker":"Reade Harpham","startTime":1403.47,"endTime":1406.29,"body":"there and I understand, you"},{"speaker":"Reade Harpham","startTime":1406.29,"endTime":1408.69,"body":"know, just the simple things of"},{"speaker":"Reade Harpham","startTime":1406.29,"endTime":1408.69,"body":"how to get around, but also the"},{"speaker":"Reade Harpham","startTime":1408.69,"endTime":1411.45,"body":"more nuanced things of how to"},{"speaker":"Reade Harpham","startTime":1408.69,"endTime":1411.45,"body":"potentially interact with"},{"speaker":"Reade Harpham","startTime":1411.45,"endTime":1413.64,"body":"different cultures and those"},{"speaker":"Reade Harpham","startTime":1411.45,"endTime":1413.64,"body":"types of things. It's, it was"},{"speaker":"Reade Harpham","startTime":1413.64,"endTime":1417.51,"body":"incredibly important to me as a"},{"speaker":"Reade Harpham","startTime":1413.64,"endTime":1417.51,"body":"person, but also in a career."},{"speaker":"Reade Harpham","startTime":1418.6200000000001,"endTime":1422.76,"body":"And, you know, from a designer,"},{"speaker":"Reade Harpham","startTime":1418.6200000000001,"endTime":1422.76,"body":"sort of all stemming back to"},{"speaker":"Reade Harpham","startTime":1422.79,"endTime":1427.8600000000001,"body":"there's, there's a common theme"},{"speaker":"Reade Harpham","startTime":1422.79,"endTime":1427.8600000000001,"body":"in things that people want and"},{"speaker":"Reade Harpham","startTime":1427.8600000000001,"endTime":1431.7,"body":"need. And there are nuances to"},{"speaker":"Reade Harpham","startTime":1427.8600000000001,"endTime":1431.7,"body":"different cultures, but for the"},{"speaker":"Reade Harpham","startTime":1431.7,"endTime":1434.3400000000001,"body":"most part, you know, you can"},{"speaker":"Reade Harpham","startTime":1431.7,"endTime":1434.3400000000001,"body":"find probably a trace of"},{"speaker":"Reade Harpham","startTime":1434.3400000000001,"endTime":1438.96,"body":"similarities across many things."},{"speaker":"Reade Harpham","startTime":1434.3400000000001,"endTime":1438.96,"body":"You know, the, I had an"},{"speaker":"Reade Harpham","startTime":1438.96,"endTime":1442.3200000000002,"body":"opportunity to do some work with"},{"speaker":"Reade Harpham","startTime":1438.96,"endTime":1442.3200000000002,"body":"the Gates Foundation in my past,"},{"speaker":"Reade Harpham","startTime":1442.3200000000002,"endTime":1446.22,"body":"and that's what took me to"},{"speaker":"Reade Harpham","startTime":1442.3200000000002,"endTime":1446.22,"body":"Uganda. To me, that was just"},{"speaker":"Reade Harpham","startTime":1446.25,"endTime":1450.99,"body":"that was mind blowing, because"},{"speaker":"Reade Harpham","startTime":1446.25,"endTime":1450.99,"body":"the, the not only the"},{"speaker":"Reade Harpham","startTime":1450.99,"endTime":1453.72,"body":"opportunity, and the ability to"},{"speaker":"Reade Harpham","startTime":1450.99,"endTime":1453.72,"body":"affect so many lives that the"},{"speaker":"Reade Harpham","startTime":1453.72,"endTime":1456.99,"body":"project would have, would allow,"},{"speaker":"Reade Harpham","startTime":1453.72,"endTime":1456.99,"body":"but just getting to know"},{"speaker":"Reade Harpham","startTime":1457.02,"endTime":1461.3400000000001,"body":"different cultures and the"},{"speaker":"Reade Harpham","startTime":1457.02,"endTime":1461.3400000000001,"body":"different amounts of need, that"},{"speaker":"Reade Harpham","startTime":1461.3700000000001,"endTime":1466.1100000000001,"body":"Sub Saharan Africa has, you"},{"speaker":"Reade Harpham","startTime":1461.3700000000001,"endTime":1466.1100000000001,"body":"know, when it comes to health"},{"speaker":"Reade Harpham","startTime":1466.1100000000001,"endTime":1470.25,"body":"care, and, you know, prevention"},{"speaker":"Reade Harpham","startTime":1466.1100000000001,"endTime":1470.25,"body":"of disease. To me, it was a"},{"speaker":"Reade Harpham","startTime":1470.25,"endTime":1475.2,"body":"complete shift in how I thought"},{"speaker":"Reade Harpham","startTime":1470.25,"endTime":1475.2,"body":"about my role in my ability to"},{"speaker":"Reade Harpham","startTime":1475.2,"endTime":1478.3500000000001,"body":"give back to the world as a"},{"speaker":"Reade Harpham","startTime":1475.2,"endTime":1478.3500000000001,"body":"designer and a developer. You"},{"speaker":"Reade Harpham","startTime":1478.3500000000001,"endTime":1481.6200000000001,"body":"know, it's what part of the"},{"speaker":"Reade Harpham","startTime":1478.3500000000001,"endTime":1481.6200000000001,"body":"reason why I shifted all into"},{"speaker":"Reade Harpham","startTime":1481.6200000000001,"endTime":1485.67,"body":"medical and away from you know,"},{"speaker":"Reade Harpham","startTime":1481.6200000000001,"endTime":1485.67,"body":"consumer, because medical to me"},{"speaker":"Reade Harpham","startTime":1485.67,"endTime":1488.49,"body":"has a fundamental good about it,"},{"speaker":"Reade Harpham","startTime":1485.67,"endTime":1488.49,"body":"you know, you're you're doing"},{"speaker":"Reade Harpham","startTime":1488.49,"endTime":1491.79,"body":"the work because you want people"},{"speaker":"Reade Harpham","startTime":1488.49,"endTime":1491.79,"body":"to help people get healthier or"},{"speaker":"Reade Harpham","startTime":1491.79,"endTime":1496.71,"body":"better. So that's really that"},{"speaker":"Reade Harpham","startTime":1491.79,"endTime":1496.71,"body":"was part of my all in when it"},{"speaker":"Reade Harpham","startTime":1496.71,"endTime":1498.81,"body":"comes to medical focus on"},{"speaker":"Reade Harpham","startTime":1496.71,"endTime":1498.81,"body":"medical work."},{"speaker":"Aaron Moncur","startTime":1499.71,"endTime":1502.98,"body":"You had mentioned"},{"speaker":"Aaron Moncur","startTime":1499.71,"endTime":1502.98,"body":"earlier or not during this"},{"speaker":"Aaron Moncur","startTime":1502.98,"endTime":1507.15,"body":"podcast, but you had mentioned"},{"speaker":"Aaron Moncur","startTime":1502.98,"endTime":1507.15,"body":"philanthropic design, does does"},{"speaker":"Aaron Moncur","startTime":1507.15,"endTime":1511.23,"body":"that philanthropic design tie in"},{"speaker":"Aaron Moncur","startTime":1507.15,"endTime":1511.23,"body":"to some of the experiences like"},{"speaker":"Aaron Moncur","startTime":1511.23,"endTime":1515.25,"body":"you had at Uganda, but just"},{"speaker":"Aaron Moncur","startTime":1511.23,"endTime":1515.25,"body":"realizing that not everyone has"},{"speaker":"Aaron Moncur","startTime":1515.25,"endTime":1518.97,"body":"the same very high level of"},{"speaker":"Aaron Moncur","startTime":1515.25,"endTime":1518.97,"body":"health care that that we have"},{"speaker":"Aaron Moncur","startTime":1518.97,"endTime":1522.06,"body":"here in the United States and"},{"speaker":"Aaron Moncur","startTime":1518.97,"endTime":1522.06,"body":"many other places in the world."},{"speaker":"Aaron Moncur","startTime":1522.06,"endTime":1525.78,"body":"But how does that philanthropic"},{"speaker":"Aaron Moncur","startTime":1522.06,"endTime":1525.78,"body":"design tie into some of these"},{"speaker":"Aaron Moncur","startTime":1525.78,"endTime":1526.65,"body":"experiences?"},{"speaker":"Reade Harpham","startTime":1527.64,"endTime":1531.27,"body":"It made me think"},{"speaker":"Reade Harpham","startTime":1527.64,"endTime":1531.27,"body":"about, you know, some some"},{"speaker":"Reade Harpham","startTime":1531.27,"endTime":1536.79,"body":"entities give their money, and"},{"speaker":"Reade Harpham","startTime":1531.27,"endTime":1536.79,"body":"some entities give their skills"},{"speaker":"Reade Harpham","startTime":1536.8500000000001,"endTime":1538.95,"body":"and it really made me start"},{"speaker":"Reade Harpham","startTime":1536.8500000000001,"endTime":1538.95,"body":"thinking about the notion of"},{"speaker":"Reade Harpham","startTime":1538.95,"endTime":1542.19,"body":"skills, volunteerism, and that,"},{"speaker":"Reade Harpham","startTime":1538.95,"endTime":1542.19,"body":"you know, if I were to write"},{"speaker":"Reade Harpham","startTime":1542.19,"endTime":1546.21,"body":"somebody a check for $100 it"},{"speaker":"Reade Harpham","startTime":1542.19,"endTime":1546.21,"body":"would go so far. But I could"},{"speaker":"Reade Harpham","startTime":1546.21,"endTime":1548.76,"body":"give some I could potentially"},{"speaker":"Reade Harpham","startTime":1546.21,"endTime":1548.76,"body":"give a lot more value if I could"},{"speaker":"Reade Harpham","startTime":1548.76,"endTime":1552.0,"body":"help somebody who's developing a"},{"speaker":"Reade Harpham","startTime":1548.76,"endTime":1552.0,"body":"product for Sub Saharan Africa"},{"speaker":"Reade Harpham","startTime":1552.03,"endTime":1555.9,"body":"or Africa or, you know, even in"},{"speaker":"Reade Harpham","startTime":1552.03,"endTime":1555.9,"body":"the US, if I could donate my"},{"speaker":"Reade Harpham","startTime":1555.9,"endTime":1560.55,"body":"time and my knowledge, to me,"},{"speaker":"Reade Harpham","startTime":1555.9,"endTime":1560.55,"body":"that was much more valuable than"},{"speaker":"Reade Harpham","startTime":1560.5800000000002,"endTime":1563.3400000000001,"body":"just writing checks or donating"},{"speaker":"Reade Harpham","startTime":1560.5800000000002,"endTime":1563.3400000000001,"body":"money. And so that's when I kind"},{"speaker":"Reade Harpham","startTime":1563.3400000000001,"endTime":1565.89,"body":"of that's sort of philanthropic"},{"speaker":"Reade Harpham","startTime":1563.3400000000001,"endTime":1565.89,"body":"design of the notion of skills,"},{"speaker":"Reade Harpham","startTime":1565.89,"endTime":1570.15,"body":"volunteerism, where, you know,"},{"speaker":"Reade Harpham","startTime":1565.89,"endTime":1570.15,"body":"you're really donating your"},{"speaker":"Reade Harpham","startTime":1570.15,"endTime":1573.18,"body":"unique capabilities and your"},{"speaker":"Reade Harpham","startTime":1570.15,"endTime":1573.18,"body":"unique perspective to people who"},{"speaker":"Reade Harpham","startTime":1573.18,"endTime":1576.9,"body":"can't necessarily afford it or"},{"speaker":"Reade Harpham","startTime":1573.18,"endTime":1576.9,"body":"know they need it. You know,"},{"speaker":"Reade Harpham","startTime":1576.9,"endTime":1580.74,"body":"some companies that we worked"},{"speaker":"Reade Harpham","startTime":1576.9,"endTime":1580.74,"body":"with, in the past, they couldn't"},{"speaker":"Reade Harpham","startTime":1580.74,"endTime":1584.19,"body":"afford to use a large r\u0026d"},{"speaker":"Reade Harpham","startTime":1580.74,"endTime":1584.19,"body":"company, but they still needed"},{"speaker":"Reade Harpham","startTime":1584.3700000000001,"endTime":1586.95,"body":"our help nonetheless. And so"},{"speaker":"Reade Harpham","startTime":1584.3700000000001,"endTime":1586.95,"body":"that's where it's where you"},{"speaker":"Reade Harpham","startTime":1586.95,"endTime":1589.71,"body":"start to think about it, maybe"},{"speaker":"Reade Harpham","startTime":1586.95,"endTime":1589.71,"body":"maybe we should start to donate"},{"speaker":"Reade Harpham","startTime":1589.71,"endTime":1592.74,"body":"our, our our skills and our"},{"speaker":"Reade Harpham","startTime":1589.71,"endTime":1592.74,"body":"capabilities more than just our"},{"speaker":"Reade Harpham","startTime":1592.74,"endTime":1593.3400000000001,"body":"dollars."},{"speaker":"Aaron Moncur","startTime":1594.0900000000001,"endTime":1597.03,"body":"It sounds like"},{"speaker":"Aaron Moncur","startTime":1594.0900000000001,"endTime":1597.03,"body":"you've had the opportunity to do"},{"speaker":"Aaron Moncur","startTime":1597.03,"endTime":1602.49,"body":"that. What was that at Patel? Or"},{"speaker":"Aaron Moncur","startTime":1597.03,"endTime":1602.49,"body":"has this been PD as well? Or"},{"speaker":"Aaron Moncur","startTime":1602.67,"endTime":1605.7,"body":"where have you been able to"},{"speaker":"Aaron Moncur","startTime":1602.67,"endTime":1605.7,"body":"exercise that philanthropic"},{"speaker":"Aaron Moncur","startTime":1605.7,"endTime":1606.21,"body":"design?"},{"speaker":"Reade Harpham","startTime":1607.05,"endTime":1611.67,"body":"So it was, it was"},{"speaker":"Reade Harpham","startTime":1607.05,"endTime":1611.67,"body":"while I was at Battelle, and it"},{"speaker":"Reade Harpham","startTime":1611.67,"endTime":1615.3,"body":"was inspired by Battelle, but at"},{"speaker":"Reade Harpham","startTime":1611.67,"endTime":1615.3,"body":"the time, it was not endorsed by"},{"speaker":"Reade Harpham","startTime":1615.3,"endTime":1617.25,"body":"Mattel. And that's a whole"},{"speaker":"Reade Harpham","startTime":1615.3,"endTime":1617.25,"body":"nother that's a whole nother"},{"speaker":"Reade Harpham","startTime":1617.25,"endTime":1623.79,"body":"podcast. But so so it was"},{"speaker":"Reade Harpham","startTime":1617.25,"endTime":1623.79,"body":"inspired by the notion to do to"},{"speaker":"Reade Harpham","startTime":1623.79,"endTime":1630.81,"body":"do good things. And so the work"},{"speaker":"Reade Harpham","startTime":1623.79,"endTime":1630.81,"body":"that we that we were doing was"},{"speaker":"Reade Harpham","startTime":1630.81,"endTime":1633.69,"body":"engineering. The specific"},{"speaker":"Reade Harpham","startTime":1630.81,"endTime":1633.69,"body":"project that we worked on was"},{"speaker":"Reade Harpham","startTime":1634.3500000000001,"endTime":1638.19,"body":"grain thresher, that helped"},{"speaker":"Reade Harpham","startTime":1634.3500000000001,"endTime":1638.19,"body":"people get higher yields out of"},{"speaker":"Reade Harpham","startTime":1638.19,"endTime":1641.25,"body":"small farms in Mali was the"},{"speaker":"Reade Harpham","startTime":1638.19,"endTime":1641.25,"body":"specific case that we were"},{"speaker":"Reade Harpham","startTime":1641.25,"endTime":1643.6200000000001,"body":"working on. And that just was"},{"speaker":"Reade Harpham","startTime":1641.25,"endTime":1643.6200000000001,"body":"from a you know, that was a"},{"speaker":"Reade Harpham","startTime":1643.6200000000001,"endTime":1646.92,"body":"random meeting chance meeting I"},{"speaker":"Reade Harpham","startTime":1643.6200000000001,"endTime":1646.92,"body":"had with somebody who was a"},{"speaker":"Reade Harpham","startTime":1646.92,"endTime":1649.74,"body":"volunteer group who came out of"},{"speaker":"Reade Harpham","startTime":1646.92,"endTime":1649.74,"body":"General Mills when I was at some"},{"speaker":"Reade Harpham","startTime":1649.74,"endTime":1652.53,"body":"trade show in Minneapolis, and"},{"speaker":"Reade Harpham","startTime":1649.74,"endTime":1652.53,"body":"was one of those ridiculous"},{"speaker":"Reade Harpham","startTime":1653.01,"endTime":1655.3200000000002,"body":"moments in life where all these"},{"speaker":"Reade Harpham","startTime":1653.01,"endTime":1655.3200000000002,"body":"things come together, and"},{"speaker":"Reade Harpham","startTime":1655.3200000000002,"endTime":1659.79,"body":"everything just sort of happens."},{"speaker":"Reade Harpham","startTime":1655.3200000000002,"endTime":1659.79,"body":"So, so we created a little"},{"speaker":"Reade Harpham","startTime":1659.79,"endTime":1661.5900000000001,"body":"small, I mean, it was a"},{"speaker":"Reade Harpham","startTime":1659.79,"endTime":1661.5900000000001,"body":"nonprofit, it was called one"},{"speaker":"Reade Harpham","startTime":1661.5900000000001,"endTime":1664.5900000000001,"body":"lab. And we you know, we the"},{"speaker":"Reade Harpham","startTime":1661.5900000000001,"endTime":1664.5900000000001,"body":"goal was for us to donate our"},{"speaker":"Reade Harpham","startTime":1664.5900000000001,"endTime":1668.22,"body":"skills and capabilities to help"},{"speaker":"Reade Harpham","startTime":1664.5900000000001,"endTime":1668.22,"body":"these major problems across the"},{"speaker":"Reade Harpham","startTime":1668.22,"endTime":1672.0,"body":"world. And so myself and a"},{"speaker":"Reade Harpham","startTime":1668.22,"endTime":1672.0,"body":"couple other guys from Battelle"},{"speaker":"Reade Harpham","startTime":1672.3300000000002,"endTime":1675.69,"body":"got together. And we went to a"},{"speaker":"Reade Harpham","startTime":1672.3300000000002,"endTime":1675.69,"body":"local Fab Lab and you know,"},{"speaker":"Reade Harpham","startTime":1676.14,"endTime":1681.1200000000001,"body":"hammered out a portable grain"},{"speaker":"Reade Harpham","startTime":1676.14,"endTime":1681.1200000000001,"body":"thresher that one of my"},{"speaker":"Reade Harpham","startTime":1681.1200000000001,"endTime":1683.79,"body":"colleagues pack in a suitcase"},{"speaker":"Reade Harpham","startTime":1681.1200000000001,"endTime":1683.79,"body":"and took with him to Mali and"},{"speaker":"Reade Harpham","startTime":1683.94,"endTime":1687.6000000000001,"body":"twice and did some testing. And"},{"speaker":"Reade Harpham","startTime":1683.94,"endTime":1687.6000000000001,"body":"it inspired a couple of other"},{"speaker":"Reade Harpham","startTime":1687.6000000000001,"endTime":1690.48,"body":"nonprofit middle spinouts to do"},{"speaker":"Reade Harpham","startTime":1687.6000000000001,"endTime":1690.48,"body":"their own thing. It was really"},{"speaker":"Reade Harpham","startTime":1690.48,"endTime":1695.76,"body":"fun for me to see that happen."},{"speaker":"Reade Harpham","startTime":1690.48,"endTime":1695.76,"body":"And that's where I kind of got"},{"speaker":"Reade Harpham","startTime":1695.76,"endTime":1699.45,"body":"my first taste of the power of"},{"speaker":"Reade Harpham","startTime":1695.76,"endTime":1699.45,"body":"being able to donate your skills"},{"speaker":"Reade Harpham","startTime":1699.72,"endTime":1702.9,"body":"to these kinds of problems. So"},{"speaker":"Reade Harpham","startTime":1699.72,"endTime":1702.9,"body":"yeah, that's really where I've"},{"speaker":"Reade Harpham","startTime":1702.93,"endTime":1705.15,"body":"sort of got the eyes on that's"},{"speaker":"Reade Harpham","startTime":1702.93,"endTime":1705.15,"body":"fantastic."},{"speaker":"Aaron Moncur","startTime":1705.79,"endTime":1707.56,"body":"Thinking about"},{"speaker":"Aaron Moncur","startTime":1705.79,"endTime":1707.56,"body":"putting a prototype in a"},{"speaker":"Aaron Moncur","startTime":1707.56,"endTime":1710.29,"body":"suitcase and taking it, you"},{"speaker":"Aaron Moncur","startTime":1707.56,"endTime":1710.29,"body":"know, halfway across the world,"},{"speaker":"Aaron Moncur","startTime":1710.29,"endTime":1713.77,"body":"that's not an opportunity that"},{"speaker":"Aaron Moncur","startTime":1710.29,"endTime":1713.77,"body":"most of us get to have. How"},{"speaker":"Aaron Moncur","startTime":1713.77,"endTime":1722.3200000000002,"body":"rewarding? Yes. Alright, so next"},{"speaker":"Aaron Moncur","startTime":1713.77,"endTime":1722.3200000000002,"body":"question. Reade you work now at"},{"speaker":"Aaron Moncur","startTime":1722.3500000000001,"endTime":1728.68,"body":"priority designs, PD. And to be"},{"speaker":"Aaron Moncur","startTime":1722.3500000000001,"endTime":1728.68,"body":"honest, I have a little bit of a"},{"speaker":"Aaron Moncur","startTime":1728.68,"endTime":1734.14,"body":"crush on priority designs. I"},{"speaker":"Aaron Moncur","startTime":1728.68,"endTime":1734.14,"body":"mean, I looked at the website,"},{"speaker":"Aaron Moncur","startTime":1734.14,"endTime":1740.5900000000001,"body":"and PD, you guys are legit. I"},{"speaker":"Aaron Moncur","startTime":1734.14,"endTime":1740.5900000000001,"body":"mean, this what I see on the"},{"speaker":"Aaron Moncur","startTime":1740.5900000000001,"endTime":1744.19,"body":"website anyway, this is what I"},{"speaker":"Aaron Moncur","startTime":1740.5900000000001,"endTime":1744.19,"body":"think of when, like when I was a"},{"speaker":"Aaron Moncur","startTime":1786.06,"endTime":1788.61,"body":"college student, and I thought,"},{"speaker":"Aaron Moncur","startTime":1786.06,"endTime":1788.61,"body":"yeah, I'm going to work for a"},{"speaker":"Aaron Moncur","startTime":1788.61,"endTime":1792.21,"body":"product development company, I'm"},{"speaker":"Aaron Moncur","startTime":1788.61,"endTime":1792.21,"body":"going to design new products,"},{"speaker":"Aaron Moncur","startTime":1792.4199999999998,"endTime":1796.05,"body":"what I see on the PD website,"},{"speaker":"Aaron Moncur","startTime":1792.4199999999998,"endTime":1796.05,"body":"that's what I thought of I mean,"},{"speaker":"Aaron Moncur","startTime":1796.05,"endTime":1799.1399999999999,"body":"you guys are like vertically"},{"speaker":"Aaron Moncur","startTime":1796.05,"endTime":1799.1399999999999,"body":"integrated, you get design and"},{"speaker":"Aaron Moncur","startTime":1799.1399999999999,"endTime":1803.34,"body":"engineering and soft goods and"},{"speaker":"Aaron Moncur","startTime":1799.1399999999999,"endTime":1803.34,"body":"research and software, it looks"},{"speaker":"Aaron Moncur","startTime":1803.34,"endTime":1808.3799999999999,"body":"like you do it all. And I kind"},{"speaker":"Aaron Moncur","startTime":1803.34,"endTime":1808.3799999999999,"body":"of have a crush on PD. So not"},{"speaker":"Aaron Moncur","startTime":1808.3799999999999,"endTime":1813.96,"body":"sure it is fair, thank you. Not"},{"speaker":"Aaron Moncur","startTime":1808.3799999999999,"endTime":1813.96,"body":"many product development firms"},{"speaker":"Aaron Moncur","startTime":1813.99,"endTime":1819.72,"body":"get to kind of the scale and the"},{"speaker":"Aaron Moncur","startTime":1813.99,"endTime":1819.72,"body":"level of capability that PD has."},{"speaker":"Aaron Moncur","startTime":1820.59,"endTime":1823.3799999999999,"body":"Maybe can you share a little bit"},{"speaker":"Aaron Moncur","startTime":1820.59,"endTime":1823.3799999999999,"body":"about why do you think that that"},{"speaker":"Aaron Moncur","startTime":1823.3799999999999,"endTime":1826.86,"body":"priority has enjoyed the success"},{"speaker":"Aaron Moncur","startTime":1823.3799999999999,"endTime":1826.86,"body":"that it has? Like what are you"},{"speaker":"Aaron Moncur","startTime":1826.86,"endTime":1828.09,"body":"guys doing so well?"},{"speaker":"Reade Harpham","startTime":1829.6689999999999,"endTime":1834.319,"body":"So let me first"},{"speaker":"Reade Harpham","startTime":1829.6689999999999,"endTime":1834.319,"body":"start by saying I shared and"},{"speaker":"Reade Harpham","startTime":1834.319,"endTime":1840.499,"body":"share your crush and here's why."},{"speaker":"Reade Harpham","startTime":1834.319,"endTime":1840.499,"body":"So I when I was in college, PD"},{"speaker":"Reade Harpham","startTime":1840.499,"endTime":1844.849,"body":"was actually I was I was"},{"speaker":"Reade Harpham","startTime":1840.499,"endTime":1844.849,"body":"priorities first intern. They"},{"speaker":"Reade Harpham","startTime":1844.849,"endTime":1847.039,"body":"had back when they were a small,"},{"speaker":"Reade Harpham","startTime":1844.849,"endTime":1847.039,"body":"you know, as company of four"},{"speaker":"Reade Harpham","startTime":1847.039,"endTime":1851.779,"body":"people in a garage. And I stayed"},{"speaker":"Reade Harpham","startTime":1847.039,"endTime":1851.779,"body":"there for a bit and I left and"},{"speaker":"Reade Harpham","startTime":1851.779,"endTime":1854.509,"body":"had a career you know, went to"},{"speaker":"Reade Harpham","startTime":1851.779,"endTime":1854.509,"body":"Battelle and had a career there"},{"speaker":"Reade Harpham","startTime":1854.509,"endTime":1861.289,"body":"and and always admired, the way"},{"speaker":"Reade Harpham","startTime":1854.509,"endTime":1861.289,"body":"PD operated and the way they"},{"speaker":"Reade Harpham","startTime":1861.319,"endTime":1866.329,"body":"just their personality and their"},{"speaker":"Reade Harpham","startTime":1861.319,"endTime":1866.329,"body":"presence and just the things"},{"speaker":"Reade Harpham","startTime":1866.329,"endTime":1868.6689999999999,"body":"they did they did cool design"},{"speaker":"Reade Harpham","startTime":1866.329,"endTime":1868.6689999999999,"body":"and you know, they seem like"},{"speaker":"Reade Harpham","startTime":1868.6689999999999,"endTime":1872.779,"body":"they had a good time. So, five"},{"speaker":"Reade Harpham","startTime":1868.6689999999999,"endTime":1872.779,"body":"years ago when I left Mattel to"},{"speaker":"Reade Harpham","startTime":1872.779,"endTime":1877.849,"body":"go to PD you know, to go back to"},{"speaker":"Reade Harpham","startTime":1872.779,"endTime":1877.849,"body":"pt to to help them focus on and"},{"speaker":"Reade Harpham","startTime":1877.849,"endTime":1882.889,"body":"build up their med device"},{"speaker":"Reade Harpham","startTime":1877.849,"endTime":1882.889,"body":"capabilities. You know, from the"},{"speaker":"Reade Harpham","startTime":1882.889,"endTime":1885.529,"body":"outside it looks one way and"},{"speaker":"Reade Harpham","startTime":1882.889,"endTime":1885.529,"body":"then you get inside. It's like"},{"speaker":"Reade Harpham","startTime":1885.559,"endTime":1889.009,"body":"It's exactly as you would have"},{"speaker":"Reade Harpham","startTime":1885.559,"endTime":1889.009,"body":"expected it to be it is it is"},{"speaker":"Reade Harpham","startTime":1889.1589999999999,"endTime":1893.149,"body":"probably the most authentic"},{"speaker":"Reade Harpham","startTime":1889.1589999999999,"endTime":1893.149,"body":"place I've ever worked. Wow. One"},{"speaker":"Reade Harpham","startTime":1893.149,"endTime":1896.539,"body":"of the things that to me, really"},{"speaker":"Reade Harpham","startTime":1893.149,"endTime":1896.539,"body":"allows us and again, coming from"},{"speaker":"Reade Harpham","startTime":1896.539,"endTime":1899.119,"body":"a large organization, where"},{"speaker":"Reade Harpham","startTime":1896.539,"endTime":1899.119,"body":"there was a lot of hierarchy and"},{"speaker":"Reade Harpham","startTime":1899.119,"endTime":1902.4189999999999,"body":"a lot of structure. And there"},{"speaker":"Reade Harpham","startTime":1899.119,"endTime":1902.4189999999999,"body":"was a lot of, you know, layers,"},{"speaker":"Reade Harpham","startTime":1902.4189999999999,"endTime":1905.6889999999999,"body":"you had to go through PD, and I"},{"speaker":"Reade Harpham","startTime":1902.4189999999999,"endTime":1905.6889999999999,"body":"am now convinced there have to"},{"speaker":"Reade Harpham","startTime":1905.6889999999999,"endTime":1909.1689999999999,"body":"be in for there for five years,"},{"speaker":"Reade Harpham","startTime":1905.6889999999999,"endTime":1909.1689999999999,"body":"PDS a flat org, or flat"},{"speaker":"Reade Harpham","startTime":1909.1689999999999,"endTime":1914.9289999999999,"body":"structure, we have four"},{"speaker":"Reade Harpham","startTime":1909.1689999999999,"endTime":1914.9289999999999,"body":"principles. And then there's"},{"speaker":"Reade Harpham","startTime":1914.9289999999999,"endTime":1918.4389999999999,"body":"everybody else and everybody is"},{"speaker":"Reade Harpham","startTime":1914.9289999999999,"endTime":1918.4389999999999,"body":"equal. And to build on that it's"},{"speaker":"Reade Harpham","startTime":1918.4389999999999,"endTime":1921.529,"body":"now last few years, it is an"},{"speaker":"Reade Harpham","startTime":1918.4389999999999,"endTime":1921.529,"body":"ESOP. So it is an employee"},{"speaker":"Reade Harpham","startTime":1921.529,"endTime":1926.089,"body":"owned, flat structure. And what"},{"speaker":"Reade Harpham","startTime":1921.529,"endTime":1926.089,"body":"that does is it gives everybody"},{"speaker":"Reade Harpham","startTime":1926.089,"endTime":1929.539,"body":"the autonomy, to make the right"},{"speaker":"Reade Harpham","startTime":1926.089,"endTime":1929.539,"body":"decisions for the client, and"},{"speaker":"Reade Harpham","startTime":1929.539,"endTime":1935.4189999999999,"body":"make the best decisions for the"},{"speaker":"Reade Harpham","startTime":1929.539,"endTime":1935.4189999999999,"body":"client in mind. It helps us be"},{"speaker":"Reade Harpham","startTime":1935.4189999999999,"endTime":1939.529,"body":"nimble and quick. And how we"},{"speaker":"Reade Harpham","startTime":1935.4189999999999,"endTime":1939.529,"body":"react, it helps us think"},{"speaker":"Reade Harpham","startTime":1939.529,"endTime":1943.879,"body":"differently about way we want to"},{"speaker":"Reade Harpham","startTime":1939.529,"endTime":1943.879,"body":"approach something, it gives"},{"speaker":"Reade Harpham","startTime":1943.879,"endTime":1946.279,"body":"everybody from a junior designer"},{"speaker":"Reade Harpham","startTime":1943.879,"endTime":1946.279,"body":"all the way up to a senior"},{"speaker":"Reade Harpham","startTime":1946.279,"endTime":1948.889,"body":"Pertino, Senior Engineer,"},{"speaker":"Reade Harpham","startTime":1946.279,"endTime":1948.889,"body":"everybody has equal say at the"},{"speaker":"Reade Harpham","startTime":1948.889,"endTime":1951.9489999999998,"body":"table. So you have and I've"},{"speaker":"Reade Harpham","startTime":1948.889,"endTime":1951.9489999999998,"body":"heard this a number of times"},{"speaker":"Reade Harpham","startTime":1951.9489999999998,"endTime":1954.229,"body":"from new staff that come in, and"},{"speaker":"Reade Harpham","startTime":1951.9489999999998,"endTime":1954.229,"body":"they're like junior designers,"},{"speaker":"Reade Harpham","startTime":1954.229,"endTime":1956.989,"body":"and they are on the first phone"},{"speaker":"Reade Harpham","startTime":1954.229,"endTime":1956.989,"body":"call with the client. And when"},{"speaker":"Reade Harpham","startTime":1956.989,"endTime":1958.969,"body":"we asked them the question,"},{"speaker":"Reade Harpham","startTime":1956.989,"endTime":1958.969,"body":"they're chiming in, and they"},{"speaker":"Reade Harpham","startTime":1958.969,"endTime":1961.999,"body":"never would have been able to do"},{"speaker":"Reade Harpham","startTime":1958.969,"endTime":1961.999,"body":"that at another company. Because"},{"speaker":"Reade Harpham","startTime":1961.999,"endTime":1964.579,"body":"you know, you have to go to the,"},{"speaker":"Reade Harpham","startTime":1961.999,"endTime":1964.579,"body":"the account manager or the"},{"speaker":"Reade Harpham","startTime":1964.579,"endTime":1968.2089999999998,"body":"senior designer or the design"},{"speaker":"Reade Harpham","startTime":1964.579,"endTime":1968.2089999999998,"body":"director, and it just doesn't"},{"speaker":"Reade Harpham","startTime":1968.2089999999998,"endTime":1972.619,"body":"allow for this open and organic"},{"speaker":"Reade Harpham","startTime":1968.2089999999998,"endTime":1972.619,"body":"communication. The other thing"},{"speaker":"Reade Harpham","startTime":1972.619,"endTime":1975.859,"body":"that we that we do so well, that"},{"speaker":"Reade Harpham","startTime":1972.619,"endTime":1975.859,"body":"I've seen over the you know, in"},{"speaker":"Reade Harpham","startTime":1975.859,"endTime":1979.039,"body":"my time there, because of that"},{"speaker":"Reade Harpham","startTime":1975.859,"endTime":1979.039,"body":"flat structure, and because of"},{"speaker":"Reade Harpham","startTime":1979.039,"endTime":1983.4489999999998,"body":"that motivation to just do do"},{"speaker":"Reade Harpham","startTime":1979.039,"endTime":1983.4489999999998,"body":"cool work and have a place for"},{"speaker":"Reade Harpham","startTime":1983.4489999999998,"endTime":1986.4489999999998,"body":"people to go that they enjoy,"},{"speaker":"Reade Harpham","startTime":1983.4489999999998,"endTime":1986.4489999999998,"body":"we've been able to grow into new"},{"speaker":"Reade Harpham","startTime":1986.4489999999998,"endTime":1990.799,"body":"places organically, you know,"},{"speaker":"Reade Harpham","startTime":1986.4489999999998,"endTime":1990.799,"body":"there is no, you know, you're"},{"speaker":"Reade Harpham","startTime":1990.799,"endTime":1993.289,"body":"gonna have 50% year over year"},{"speaker":"Reade Harpham","startTime":1990.799,"endTime":1993.289,"body":"growth, and we're gonna get into"},{"speaker":"Reade Harpham","startTime":1993.289,"endTime":1994.9089999999999,"body":"this space, and we're going to"},{"speaker":"Reade Harpham","startTime":1993.289,"endTime":1994.9089999999999,"body":"make this much money in this"},{"speaker":"Reade Harpham","startTime":1994.9089999999999,"endTime":1997.729,"body":"space. It doesn't, we don't work"},{"speaker":"Reade Harpham","startTime":1994.9089999999999,"endTime":1997.729,"body":"like that, you know, we grow"},{"speaker":"Reade Harpham","startTime":1997.729,"endTime":2001.2089999999998,"body":"organically into, you know, it"},{"speaker":"Reade Harpham","startTime":1997.729,"endTime":2001.2089999999998,"body":"started as a design firm, with"},{"speaker":"Reade Harpham","startTime":2001.2089999999998,"endTime":2003.4289999999999,"body":"designers, and then it grew and"},{"speaker":"Reade Harpham","startTime":2001.2089999999998,"endTime":2003.4289999999999,"body":"engineering because our clients"},{"speaker":"Reade Harpham","startTime":2003.4289999999999,"endTime":2005.979,"body":"needed engineering. And then we"},{"speaker":"Reade Harpham","startTime":2003.4289999999999,"endTime":2005.979,"body":"started doing some soft goods"},{"speaker":"Reade Harpham","startTime":2005.979,"endTime":2008.649,"body":"work for sporting goods and in"},{"speaker":"Reade Harpham","startTime":2005.979,"endTime":2008.649,"body":"soft goods work turned into"},{"speaker":"Reade Harpham","startTime":2008.649,"endTime":2011.109,"body":"wearable medical devices and"},{"speaker":"Reade Harpham","startTime":2008.649,"endTime":2011.109,"body":"medical devices, you know,"},{"speaker":"Reade Harpham","startTime":2011.139,"endTime":2014.649,"body":"expanded as you can imagine. And"},{"speaker":"Reade Harpham","startTime":2011.139,"endTime":2014.649,"body":"then when I, you know, when I"},{"speaker":"Reade Harpham","startTime":2014.649,"endTime":2018.1889999999999,"body":"joined, coming from Mattel, and"},{"speaker":"Reade Harpham","startTime":2014.649,"endTime":2018.1889999999999,"body":"working in a place that have"},{"speaker":"Reade Harpham","startTime":2018.1889999999999,"endTime":2022.359,"body":"these multidisciplinary teams,"},{"speaker":"Reade Harpham","startTime":2018.1889999999999,"endTime":2022.359,"body":"but still had the, you know, the"},{"speaker":"Reade Harpham","startTime":2022.359,"endTime":2026.559,"body":"bureaucracy of a large behemoth"},{"speaker":"Reade Harpham","startTime":2022.359,"endTime":2026.559,"body":"organization, and I came to"},{"speaker":"Reade Harpham","startTime":2026.559,"endTime":2029.229,"body":"priority. And it was like,"},{"speaker":"Reade Harpham","startTime":2026.559,"endTime":2029.229,"body":"somebody gave me the keys to a"},{"speaker":"Reade Harpham","startTime":2029.619,"endTime":2032.9189999999999,"body":"to a racecar, I mean, all of"},{"speaker":"Reade Harpham","startTime":2029.619,"endTime":2032.9189999999999,"body":"this capability, all of this"},{"speaker":"Reade Harpham","startTime":2032.9189999999999,"endTime":2038.529,"body":"interest, all of this knowledge"},{"speaker":"Reade Harpham","startTime":2032.9189999999999,"endTime":2038.529,"body":"and, and capabilities in the"},{"speaker":"Reade Harpham","startTime":2038.529,"endTime":2041.289,"body":"building the machines we have."},{"speaker":"Reade Harpham","startTime":2038.529,"endTime":2041.289,"body":"And then we could move, let me"},{"speaker":"Aaron Moncur","startTime":2041.29,"endTime":2044.3799999999999,"body":"ask you a little"},{"speaker":"Aaron Moncur","startTime":2041.29,"endTime":2044.3799999999999,"body":"bit about the flat, the flat"},{"speaker":"Aaron Moncur","startTime":2044.3799999999999,"endTime":2048.79,"body":"hierarchy or structure at a"},{"speaker":"Aaron Moncur","startTime":2044.3799999999999,"endTime":2048.79,"body":"priority because I love that,"},{"speaker":"Aaron Moncur","startTime":2048.82,"endTime":2052.06,"body":"that setup that's like that's my"},{"speaker":"Aaron Moncur","startTime":2048.82,"endTime":2052.06,"body":"preferred way to work. And I've"},{"speaker":"Aaron Moncur","startTime":2052.06,"endTime":2055.0,"body":"talked to other design firms"},{"speaker":"Aaron Moncur","startTime":2052.06,"endTime":2055.0,"body":"that they started out, you know,"},{"speaker":"Aaron Moncur","startTime":2055.0,"endTime":2058.66,"body":"they're kind of small, maybe"},{"speaker":"Aaron Moncur","startTime":2055.0,"endTime":2058.66,"body":"510 15 people and they did the"},{"speaker":"Aaron Moncur","startTime":2058.66,"endTime":2062.11,"body":"flat structure and that worked"},{"speaker":"Aaron Moncur","startTime":2058.66,"endTime":2062.11,"body":"great. But as they grew as they"},{"speaker":"Aaron Moncur","startTime":2062.11,"endTime":2066.91,"body":"got, you know, 2030 4050 people,"},{"speaker":"Aaron Moncur","startTime":2062.11,"endTime":2066.91,"body":"it was really hard to maintain"},{"speaker":"Aaron Moncur","startTime":2067.09,"endTime":2071.2000000000003,"body":"that flat structure. What I"},{"speaker":"Aaron Moncur","startTime":2067.09,"endTime":2071.2000000000003,"body":"think priority you guys are"},{"speaker":"Aaron Moncur","startTime":2071.2000000000003,"endTime":2073.6,"body":"what, 5060 people something like"},{"speaker":"Aaron Moncur","startTime":2071.2000000000003,"endTime":2073.6,"body":"that?"},{"speaker":"Reade Harpham","startTime":2074.4700000000003,"endTime":2080.38,"body":"Yeah, we're 65"},{"speaker":"Reade Harpham","startTime":2074.4700000000003,"endTime":2080.38,"body":"pushing, maybe almost 70. Okay."},{"speaker":"Reade Harpham","startTime":2080.59,"endTime":2081.01,"body":"Okay,"},{"speaker":"Aaron Moncur","startTime":2081.04,"endTime":2083.32,"body":"so how have you"},{"speaker":"Aaron Moncur","startTime":2081.04,"endTime":2083.32,"body":"been able to maintain that,"},{"speaker":"Aaron Moncur","startTime":2083.32,"endTime":2086.17,"body":"that, you know, flat structure"},{"speaker":"Aaron Moncur","startTime":2083.32,"endTime":2086.17,"body":"with so many people?"},{"speaker":"Reade Harpham","startTime":2086.919,"endTime":2088.209,"body":"So it's"},{"speaker":"Reade Harpham","startTime":2086.919,"endTime":2088.209,"body":"interesting that, you know,"},{"speaker":"Reade Harpham","startTime":2088.209,"endTime":2092.6189999999997,"body":"we've just gone through when we"},{"speaker":"Reade Harpham","startTime":2088.209,"endTime":2092.6189999999997,"body":"became an ESOP. You know, in the"},{"speaker":"Reade Harpham","startTime":2092.6189999999997,"endTime":2095.8289999999997,"body":"company, you know, we all became"},{"speaker":"Reade Harpham","startTime":2092.6189999999997,"endTime":2095.8289999999997,"body":"employee owners. One of the"},{"speaker":"Reade Harpham","startTime":2095.8289999999997,"endTime":2098.919,"body":"things that was, you know, one"},{"speaker":"Reade Harpham","startTime":2095.8289999999997,"endTime":2098.919,"body":"of the reasons for that was the"},{"speaker":"Reade Harpham","startTime":2098.919,"endTime":2101.769,"body":"founders of the company, Paul,"},{"speaker":"Reade Harpham","startTime":2098.919,"endTime":2101.769,"body":"most colada, you know, they're"},{"speaker":"Reade Harpham","startTime":2101.769,"endTime":2104.169,"body":"ready to, they're ready to move"},{"speaker":"Reade Harpham","startTime":2101.769,"endTime":2104.169,"body":"on. So the next five years,"},{"speaker":"Reade Harpham","startTime":2104.169,"endTime":2106.779,"body":"they're probably going to, you"},{"speaker":"Reade Harpham","startTime":2104.169,"endTime":2106.779,"body":"know, retire and they wanted to,"},{"speaker":"Reade Harpham","startTime":2108.6989999999996,"endTime":2110.6789999999996,"body":"they wanted to sell the company,"},{"speaker":"Reade Harpham","startTime":2108.6989999999996,"endTime":2110.6789999999996,"body":"but they didn't want to, you"},{"speaker":"Reade Harpham","startTime":2110.6789999999996,"endTime":2113.4089999999997,"body":"know, at the time, a lot of"},{"speaker":"Reade Harpham","startTime":2110.6789999999996,"endTime":2113.4089999999997,"body":"design firms were being snapped"},{"speaker":"Reade Harpham","startTime":2113.4089999999997,"endTime":2116.169,"body":"up by large companies, like, you"},{"speaker":"Reade Harpham","startTime":2113.4089999999997,"endTime":2116.169,"body":"know, I think lunar was"},{"speaker":"Reade Harpham","startTime":2116.1989999999996,"endTime":2118.029,"body":"purchased by McKinsey. And, you"},{"speaker":"Reade Harpham","startTime":2116.1989999999996,"endTime":2118.029,"body":"know, you had these huge"},{"speaker":"Reade Harpham","startTime":2118.029,"endTime":2122.739,"body":"companies who knew design was a"},{"speaker":"Reade Harpham","startTime":2118.029,"endTime":2122.739,"body":"relevant thing. And they, they"},{"speaker":"Reade Harpham","startTime":2122.739,"endTime":2125.259,"body":"knew there was value and they"},{"speaker":"Reade Harpham","startTime":2122.739,"endTime":2125.259,"body":"wanted to buy versus build. So"},{"speaker":"Reade Harpham","startTime":2125.259,"endTime":2127.149,"body":"they went on to step up these"},{"speaker":"Reade Harpham","startTime":2125.259,"endTime":2127.149,"body":"companies. I mean, there was a,"},{"speaker":"Reade Harpham","startTime":2127.1789999999996,"endTime":2130.1189999999997,"body":"there was a period of time when"},{"speaker":"Reade Harpham","startTime":2127.1789999999996,"endTime":2130.1189999999997,"body":"there was like, in the news,"},{"speaker":"Reade Harpham","startTime":2130.1189999999997,"endTime":2132.1589999999997,"body":"every couple of weeks, there was"},{"speaker":"Reade Harpham","startTime":2130.1189999999997,"endTime":2132.1589999999997,"body":"a large design from that was,"},{"speaker":"Reade Harpham","startTime":2132.669,"endTime":2135.189,"body":"was being purchased. You know,"},{"speaker":"Reade Harpham","startTime":2132.669,"endTime":2135.189,"body":"Paul and Lewis recognize that"},{"speaker":"Reade Harpham","startTime":2135.189,"endTime":2138.3089999999997,"body":"that probably wasn't because of"},{"speaker":"Reade Harpham","startTime":2135.189,"endTime":2138.3089999999997,"body":"our culture, that wasn't going"},{"speaker":"Reade Harpham","startTime":2138.3089999999997,"endTime":2140.799,"body":"to be a good fit. They didn't"},{"speaker":"Reade Harpham","startTime":2138.3089999999997,"endTime":2140.799,"body":"think nor did they hear any"},{"speaker":"Reade Harpham","startTime":2140.799,"endTime":2143.619,"body":"feedback from those companies"},{"speaker":"Reade Harpham","startTime":2140.799,"endTime":2143.619,"body":"who had been purchased that it"},{"speaker":"Reade Harpham","startTime":2143.619,"endTime":2146.769,"body":"was good to their culture to be"},{"speaker":"Reade Harpham","startTime":2143.619,"endTime":2146.769,"body":"snapped up by large companies."},{"speaker":"Reade Harpham","startTime":2146.769,"endTime":2150.099,"body":"And you and as UNF never became,"},{"speaker":"Reade Harpham","startTime":2146.769,"endTime":2150.099,"body":"you know, people started"},{"speaker":"Reade Harpham","startTime":2150.099,"endTime":2151.959,"body":"watching you a little more"},{"speaker":"Reade Harpham","startTime":2150.099,"endTime":2151.959,"body":"closely, and there were some"},{"speaker":"Reade Harpham","startTime":2151.959,"endTime":2155.169,"body":"rules you put in and, and the"},{"speaker":"Reade Harpham","startTime":2151.959,"endTime":2155.169,"body":"other option was to shut it"},{"speaker":"Reade Harpham","startTime":2155.169,"endTime":2157.869,"body":"down. And that didn't make any"},{"speaker":"Reade Harpham","startTime":2155.169,"endTime":2157.869,"body":"sense. So as part of the ESOP,"},{"speaker":"Reade Harpham","startTime":2157.869,"endTime":2159.879,"body":"where you sell, you basically"},{"speaker":"Reade Harpham","startTime":2157.869,"endTime":2159.879,"body":"sell the company to the"},{"speaker":"Reade Harpham","startTime":2159.879,"endTime":2163.569,"body":"employees. Part of what's"},{"speaker":"Reade Harpham","startTime":2159.879,"endTime":2163.569,"body":"happening is that we're putting"},{"speaker":"Reade Harpham","startTime":2163.569,"endTime":2167.769,"body":"in a structured and unstructured"},{"speaker":"Reade Harpham","startTime":2163.569,"endTime":2167.769,"body":"structure. Now that sounds"},{"speaker":"Reade Harpham","startTime":2167.769,"endTime":2170.8289999999997,"body":"stupid, but it's, it's it's"},{"speaker":"Reade Harpham","startTime":2167.769,"endTime":2170.8289999999997,"body":"loosely based on the notion of a"},{"speaker":"Reade Harpham","startTime":2170.8289999999997,"endTime":2175.509,"body":"holacracy. Where we have now and"},{"speaker":"Reade Harpham","startTime":2170.8289999999997,"endTime":2175.509,"body":"we've just seen, we just did"},{"speaker":"Reade Harpham","startTime":2175.509,"endTime":2177.729,"body":"this the beginning of year and"},{"speaker":"Reade Harpham","startTime":2175.509,"endTime":2177.729,"body":"the pandemic, you know, hasn't"},{"speaker":"Reade Harpham","startTime":2177.729,"endTime":2180.369,"body":"messed with this at all."},{"speaker":"Reade Harpham","startTime":2177.729,"endTime":2180.369,"body":"Whatever. It's kind of wreak"},{"speaker":"Reade Harpham","startTime":2180.369,"endTime":2185.739,"body":"havoc with it, but we have we"},{"speaker":"Reade Harpham","startTime":2180.369,"endTime":2185.739,"body":"have we, in essence, What are"},{"speaker":"Reade Harpham","startTime":2185.739,"endTime":2188.469,"body":"circles, it's not circles in the"},{"speaker":"Reade Harpham","startTime":2185.739,"endTime":2188.469,"body":"Zappos way, you know, it's not"},{"speaker":"Reade Harpham","startTime":2188.469,"endTime":2193.119,"body":"that defined, but it's like we"},{"speaker":"Reade Harpham","startTime":2188.469,"endTime":2193.119,"body":"have capability areas. So we"},{"speaker":"Reade Harpham","startTime":2193.119,"endTime":2195.729,"body":"have a UX team and a research"},{"speaker":"Reade Harpham","startTime":2193.119,"endTime":2195.729,"body":"team and an engineering team and"},{"speaker":"Reade Harpham","startTime":2195.729,"endTime":2199.899,"body":"a softgoods. Team. And within"},{"speaker":"Reade Harpham","startTime":2195.729,"endTime":2199.899,"body":"that group are people who spend"},{"speaker":"Reade Harpham","startTime":2199.899,"endTime":2202.8089999999997,"body":"60 70% of time in that space, a"},{"speaker":"Reade Harpham","startTime":2199.899,"endTime":2202.8089999999997,"body":"lot of people cross over, we"},{"speaker":"Reade Harpham","startTime":2202.8089999999997,"endTime":2208.0589999999997,"body":"have designers who are in UX,"},{"speaker":"Reade Harpham","startTime":2202.8089999999997,"endTime":2208.0589999999997,"body":"you have HF who do who do UX"},{"speaker":"Reade Harpham","startTime":2208.0589999999997,"endTime":2211.209,"body":"work, and so on, so forth. But"},{"speaker":"Reade Harpham","startTime":2208.0589999999997,"endTime":2211.209,"body":"in these circles, you know, each"},{"speaker":"Reade Harpham","startTime":2211.209,"endTime":2214.269,"body":"circle has what we call category"},{"speaker":"Reade Harpham","startTime":2211.209,"endTime":2214.269,"body":"leads, or category points. And"},{"speaker":"Reade Harpham","startTime":2214.269,"endTime":2219.219,"body":"those are two, three people in"},{"speaker":"Reade Harpham","startTime":2214.269,"endTime":2219.219,"body":"the circle, who have been chosen"},{"speaker":"Reade Harpham","startTime":2219.219,"endTime":2223.089,"body":"by their peers to represent"},{"speaker":"Reade Harpham","startTime":2219.219,"endTime":2223.089,"body":"their capability to the larger"},{"speaker":"Reade Harpham","startTime":2223.089,"endTime":2227.799,"body":"group. And it's not it's not a"},{"speaker":"Reade Harpham","startTime":2223.089,"endTime":2227.799,"body":"managerial position, you don't"},{"speaker":"Reade Harpham","startTime":2227.799,"endTime":2230.709,"body":"have any managerial"},{"speaker":"Reade Harpham","startTime":2227.799,"endTime":2230.709,"body":"responsibilities, like you don't"},{"speaker":"Reade Harpham","startTime":2230.709,"endTime":2232.839,"body":"get to judge somebody, whether"},{"speaker":"Reade Harpham","startTime":2230.709,"endTime":2232.839,"body":"they're doing this or doing"},{"speaker":"Reade Harpham","startTime":2232.839,"endTime":2236.049,"body":"that, you are, in essence,"},{"speaker":"Reade Harpham","startTime":2232.839,"endTime":2236.049,"body":"facilitating that making sure"},{"speaker":"Reade Harpham","startTime":2236.049,"endTime":2238.449,"body":"that that things are going as,"},{"speaker":"Reade Harpham","startTime":2236.049,"endTime":2238.449,"body":"as they should, and that the"},{"speaker":"Reade Harpham","startTime":2238.449,"endTime":2242.0789999999997,"body":"voice of those team members are"},{"speaker":"Reade Harpham","startTime":2238.449,"endTime":2242.0789999999997,"body":"being heard. And that's a"},{"speaker":"Reade Harpham","startTime":2242.0789999999997,"endTime":2245.739,"body":"rotating a rotating role. So so"},{"speaker":"Reade Harpham","startTime":2242.0789999999997,"endTime":2245.739,"body":"there isn't anybody who's going"},{"speaker":"Reade Harpham","startTime":2245.739,"endTime":2249.219,"body":"to be in that role for more than"},{"speaker":"Reade Harpham","startTime":2245.739,"endTime":2249.219,"body":"a year at a time. Okay, okay."},{"speaker":"Reade Harpham","startTime":2249.219,"endTime":2254.319,"body":"And so what that does is it gets"},{"speaker":"Reade Harpham","startTime":2249.219,"endTime":2254.319,"body":"rid of anybody who might be me,"},{"speaker":"Reade Harpham","startTime":2254.319,"endTime":2256.8089999999997,"body":"you know, not everybody is a"},{"speaker":"Reade Harpham","startTime":2254.319,"endTime":2256.8089999999997,"body":"good manager, and everybody's a"},{"speaker":"Reade Harpham","startTime":2256.8089999999997,"endTime":2259.3289999999997,"body":"good communicator, and that's"},{"speaker":"Reade Harpham","startTime":2256.8089999999997,"endTime":2259.3289999999997,"body":"fine. Gotta play to people's"},{"speaker":"Reade Harpham","startTime":2259.3289999999997,"endTime":2261.699,"body":"strengths, some people might not"},{"speaker":"Reade Harpham","startTime":2259.3289999999997,"endTime":2261.699,"body":"be comfortable at all, because"},{"speaker":"Reade Harpham","startTime":2261.849,"endTime":2264.279,"body":"in some cases, you have to have"},{"speaker":"Reade Harpham","startTime":2261.849,"endTime":2264.279,"body":"challenging conversations with"},{"speaker":"Reade Harpham","startTime":2264.279,"endTime":2267.489,"body":"staff and with clients. And"},{"speaker":"Reade Harpham","startTime":2264.279,"endTime":2267.489,"body":"sometimes, you know, you're,"},{"speaker":"Reade Harpham","startTime":2267.519,"endTime":2269.439,"body":"you're responsible for making"},{"speaker":"Reade Harpham","startTime":2267.519,"endTime":2269.439,"body":"the ultimate decision on"},{"speaker":"Reade Harpham","startTime":2269.439,"endTime":2272.229,"body":"something, and some people don't"},{"speaker":"Reade Harpham","startTime":2269.439,"endTime":2272.229,"body":"like that, that accountability."},{"speaker":"Reade Harpham","startTime":2272.409,"endTime":2276.969,"body":"Yeah. So, but what we're, what"},{"speaker":"Reade Harpham","startTime":2272.409,"endTime":2276.969,"body":"we're hoping is that it will"},{"speaker":"Reade Harpham","startTime":2276.969,"endTime":2279.489,"body":"give people a chance to be in"},{"speaker":"Reade Harpham","startTime":2276.969,"endTime":2279.489,"body":"this role, it'll give people a"},{"speaker":"Reade Harpham","startTime":2279.489,"endTime":2281.259,"body":"chance to learn how to"},{"speaker":"Reade Harpham","startTime":2279.489,"endTime":2281.259,"body":"communicate with them, you know,"},{"speaker":"Reade Harpham","startTime":2281.259,"endTime":2284.619,"body":"with others and their team. And"},{"speaker":"Reade Harpham","startTime":2281.259,"endTime":2284.619,"body":"it sort of builds to this notion"},{"speaker":"Reade Harpham","startTime":2284.619,"endTime":2288.489,"body":"that we all are part of the same"},{"speaker":"Reade Harpham","startTime":2284.619,"endTime":2288.489,"body":"entity, and we all have equal"},{"speaker":"Reade Harpham","startTime":2289.449,"endTime":2293.259,"body":"input. You know, and I mean,"},{"speaker":"Reade Harpham","startTime":2289.449,"endTime":2293.259,"body":"there's a managerial team,"},{"speaker":"Reade Harpham","startTime":2293.259,"endTime":2295.989,"body":"there's a serious set of"},{"speaker":"Reade Harpham","startTime":2293.259,"endTime":2295.989,"body":"principles, you know, for four"},{"speaker":"Reade Harpham","startTime":2295.989,"endTime":2299.019,"body":"of us who oversee kind of the"},{"speaker":"Reade Harpham","startTime":2295.989,"endTime":2299.019,"body":"day to day operations, you know,"},{"speaker":"Reade Harpham","startTime":2299.439,"endTime":2302.139,"body":"of the company, but we don't"},{"speaker":"Reade Harpham","startTime":2299.439,"endTime":2302.139,"body":"really have any kind of heavy"},{"speaker":"Reade Harpham","startTime":2302.139,"endTime":2304.8089999999997,"body":"hand in that we just sort of,"},{"speaker":"Reade Harpham","startTime":2302.139,"endTime":2304.8089999999997,"body":"you know, I'm, yes, I'm a"},{"speaker":"Reade Harpham","startTime":2304.8089999999997,"endTime":2306.639,"body":"principal, but I also do a lot"},{"speaker":"Reade Harpham","startTime":2304.8089999999997,"endTime":2306.639,"body":"of research and project"},{"speaker":"Reade Harpham","startTime":2306.639,"endTime":2308.799,"body":"management. So it's not like I'm"},{"speaker":"Reade Harpham","startTime":2306.639,"endTime":2308.799,"body":"sitting there in my office, you"},{"speaker":"Reade Harpham","startTime":2308.799,"endTime":2311.859,"body":"know, running numbers on a"},{"speaker":"Reade Harpham","startTime":2308.799,"endTime":2311.859,"body":"spreadsheet. So everybody's"},{"speaker":"Reade Harpham","startTime":2311.859,"endTime":2314.769,"body":"actively involved in all of the"},{"speaker":"Reade Harpham","startTime":2311.859,"endTime":2314.769,"body":"all of the way the business"},{"speaker":"Reade Harpham","startTime":2314.769,"endTime":2315.159,"body":"runs."},{"speaker":"Aaron Moncur","startTime":2315.61,"endTime":2318.1,"body":"So there's still,"},{"speaker":"Aaron Moncur","startTime":2315.61,"endTime":2318.1,"body":"you know, traditional project"},{"speaker":"Aaron Moncur","startTime":2318.1,"endTime":2322.39,"body":"managers. It's not like, you"},{"speaker":"Aaron Moncur","startTime":2318.1,"endTime":2322.39,"body":"know, teams are managing"},{"speaker":"Aaron Moncur","startTime":2322.39,"endTime":2327.34,"body":"themselves, there is a project"},{"speaker":"Aaron Moncur","startTime":2322.39,"endTime":2327.34,"body":"manager for a project. Is that"},{"speaker":"Aaron Moncur","startTime":2327.34,"endTime":2327.88,"body":"accurate?"},{"speaker":"Reade Harpham","startTime":2328.21,"endTime":2330.67,"body":"In some cases,"},{"speaker":"Reade Harpham","startTime":2328.21,"endTime":2330.67,"body":"yeah. And I'm not in all cases."},{"speaker":"Reade Harpham","startTime":2330.67,"endTime":2337.0,"body":"So, you know, we do programs"},{"speaker":"Reade Harpham","startTime":2330.67,"endTime":2337.0,"body":"that range anywhere from $5,000,"},{"speaker":"Reade Harpham","startTime":2337.0,"endTime":2341.11,"body":"to, you know, a couple million"},{"speaker":"Reade Harpham","startTime":2337.0,"endTime":2341.11,"body":"dollars. And we can be"},{"speaker":"Reade Harpham","startTime":2341.11,"endTime":2343.75,"body":"profitable with a $5 $5,000"},{"speaker":"Reade Harpham","startTime":2341.11,"endTime":2343.75,"body":"project because of our"},{"speaker":"Reade Harpham","startTime":2343.75,"endTime":2346.09,"body":"structure, because we don't have"},{"speaker":"Reade Harpham","startTime":2343.75,"endTime":2346.09,"body":"a lot of overhead. And we don't"},{"speaker":"Reade Harpham","startTime":2346.09,"endTime":2348.79,"body":"have you know, we, we have"},{"speaker":"Reade Harpham","startTime":2346.09,"endTime":2348.79,"body":"people who manage projects, we"},{"speaker":"Reade Harpham","startTime":2348.79,"endTime":2351.34,"body":"don't have PMPs, you know, we"},{"speaker":"Reade Harpham","startTime":2348.79,"endTime":2351.34,"body":"don't have professional project"},{"speaker":"Reade Harpham","startTime":2351.34,"endTime":2353.11,"body":"managers, but we don't"},{"speaker":"Reade Harpham","startTime":2351.34,"endTime":2353.11,"body":"necessarily need them, because"},{"speaker":"Reade Harpham","startTime":2353.11,"endTime":2356.32,"body":"our programs and our clients"},{"speaker":"Reade Harpham","startTime":2353.11,"endTime":2356.32,"body":"don't require them. So some"},{"speaker":"Reade Harpham","startTime":2356.32,"endTime":2359.23,"body":"programs are self managed, if"},{"speaker":"Reade Harpham","startTime":2356.32,"endTime":2359.23,"body":"you're a senior person on a"},{"speaker":"Reade Harpham","startTime":2359.23,"endTime":2360.82,"body":"small program, you can manage"},{"speaker":"Reade Harpham","startTime":2359.23,"endTime":2360.82,"body":"yourself, you don't need"},{"speaker":"Reade Harpham","startTime":2360.82,"endTime":2363.43,"body":"somebody, you know, pushing you"},{"speaker":"Reade Harpham","startTime":2360.82,"endTime":2363.43,"body":"to do something, you know, a"},{"speaker":"Reade Harpham","startTime":2363.43,"endTime":2366.58,"body":"couple of the larger programs"},{"speaker":"Reade Harpham","startTime":2363.43,"endTime":2366.58,"body":"we've had in, you know, we've"},{"speaker":"Reade Harpham","startTime":2366.58,"endTime":2369.5499999999997,"body":"just brought it in the last"},{"speaker":"Reade Harpham","startTime":2366.58,"endTime":2369.5499999999997,"body":"couple of months, honestly, they"},{"speaker":"Reade Harpham","startTime":2369.5499999999997,"endTime":2372.91,"body":"require, by necessity, a full"},{"speaker":"Reade Harpham","startTime":2369.5499999999997,"endTime":2372.91,"body":"time project manager you wanted"},{"speaker":"Reade Harpham","startTime":2372.91,"endTime":2375.4,"body":"to programs I'm on for the next"},{"speaker":"Reade Harpham","startTime":2372.91,"endTime":2375.4,"body":"12 months, and I'm the full time"},{"speaker":"Reade Harpham","startTime":2375.4,"endTime":2378.5499999999997,"body":"pm, but it's because there's"},{"speaker":"Reade Harpham","startTime":2375.4,"endTime":2378.5499999999997,"body":"like, you know, it's a full,"},{"speaker":"Reade Harpham","startTime":2378.58,"endTime":2381.0099999999998,"body":"it's a full scale product"},{"speaker":"Reade Harpham","startTime":2378.58,"endTime":2381.0099999999998,"body":"development, medical device"},{"speaker":"Reade Harpham","startTime":2381.0099999999998,"endTime":2383.41,"body":"development activity, that's 12"},{"speaker":"Reade Harpham","startTime":2381.0099999999998,"endTime":2383.41,"body":"months long, you know, and"},{"speaker":"Reade Harpham","startTime":2383.41,"endTime":2385.84,"body":"there's a lot of things going"},{"speaker":"Reade Harpham","startTime":2383.41,"endTime":2385.84,"body":"on, and you just, you know, I'm"},{"speaker":"Reade Harpham","startTime":2385.84,"endTime":2390.67,"body":"there to provide cover fire, you"},{"speaker":"Reade Harpham","startTime":2385.84,"endTime":2390.67,"body":"know, to allow the teams to do"},{"speaker":"Reade Harpham","startTime":2390.67,"endTime":2393.91,"body":"what they do, without having to"},{"speaker":"Reade Harpham","startTime":2390.67,"endTime":2393.91,"body":"deal with the minutia of making"},{"speaker":"Reade Harpham","startTime":2393.91,"endTime":2396.67,"body":"sure we're on budget and making"},{"speaker":"Reade Harpham","startTime":2393.91,"endTime":2396.67,"body":"sure, you know, we got scheduled"},{"speaker":"Reade Harpham","startTime":2396.67,"endTime":2399.4,"body":"with the other PM, and we were"},{"speaker":"Reade Harpham","startTime":2396.67,"endTime":2399.4,"body":"trying to find times, for me, it"},{"speaker":"Reade Harpham","startTime":2399.4,"endTime":2402.04,"body":"just mechanics of a large"},{"speaker":"Reade Harpham","startTime":2399.4,"endTime":2402.04,"body":"program. So it depends on the"},{"speaker":"Reade Harpham","startTime":2402.04,"endTime":2405.7599999999998,"body":"program. But a lot of the time,"},{"speaker":"Reade Harpham","startTime":2402.04,"endTime":2405.7599999999998,"body":"you know, I think for most"},{"speaker":"Reade Harpham","startTime":2405.7599999999998,"endTime":2408.7,"body":"probably 75% of the projects,"},{"speaker":"Reade Harpham","startTime":2405.7599999999998,"endTime":2408.7,"body":"you have a project manager, but"},{"speaker":"Reade Harpham","startTime":2408.7,"endTime":2412.0,"body":"it's not. It's not a formal sort"},{"speaker":"Reade Harpham","startTime":2408.7,"endTime":2412.0,"body":"of formal role. It's like a"},{"speaker":"Reade Harpham","startTime":2412.0,"endTime":2415.12,"body":"senior designer who's overseeing"},{"speaker":"Reade Harpham","startTime":2412.0,"endTime":2415.12,"body":"the program, running the numbers"},{"speaker":"Reade Harpham","startTime":2415.12,"endTime":2417.25,"body":"and doing the books and you"},{"speaker":"Reade Harpham","startTime":2415.12,"endTime":2417.25,"body":"know, in billing, but also"},{"speaker":"Reade Harpham","startTime":2417.43,"endTime":2420.73,"body":"provide the inputs and guidance"},{"speaker":"Reade Harpham","startTime":2417.43,"endTime":2420.73,"body":"to some of the junior members"},{"speaker":"Reade Harpham","startTime":2420.73,"endTime":2423.22,"body":"who might be on the team. And,"},{"speaker":"Reade Harpham","startTime":2420.73,"endTime":2423.22,"body":"you know, working on the program"},{"speaker":"Reade Harpham","startTime":2423.22,"endTime":2425.83,"body":"themselves, you know, we don't"},{"speaker":"Reade Harpham","startTime":2423.22,"endTime":2425.83,"body":"have we don't have the structure"},{"speaker":"Reade Harpham","startTime":2425.83,"endTime":2428.62,"body":"and we want to keep our overhead"},{"speaker":"Reade Harpham","startTime":2425.83,"endTime":2428.62,"body":"low. So we don't have a bunch of"},{"speaker":"Reade Harpham","startTime":2428.62,"endTime":2430.84,"body":"PMS, who all they do is is"},{"speaker":"Reade Harpham","startTime":2428.62,"endTime":2430.84,"body":"project manage."},{"speaker":"Aaron Moncur","startTime":2431.0499999999997,"endTime":2434.2599999999998,"body":"Okay. Okay. And in"},{"speaker":"Aaron Moncur","startTime":2431.0499999999997,"endTime":2434.2599999999998,"body":"the cases where there's more of"},{"speaker":"Aaron Moncur","startTime":2434.2599999999998,"endTime":2437.62,"body":"this, like senior design lead,"},{"speaker":"Aaron Moncur","startTime":2434.2599999999998,"endTime":2437.62,"body":"is that individual also the one"},{"speaker":"Aaron Moncur","startTime":2437.62,"endTime":2441.34,"body":"who's kind of assigning tasks to"},{"speaker":"Aaron Moncur","startTime":2437.62,"endTime":2441.34,"body":"the team and making sure that"},{"speaker":"Aaron Moncur","startTime":2441.37,"endTime":2444.58,"body":"you know, this task got done."},{"speaker":"Aaron Moncur","startTime":2441.37,"endTime":2444.58,"body":"Okay, what's next? Let's move on"},{"speaker":"Aaron Moncur","startTime":2444.58,"endTime":2445.33,"body":"to this part."},{"speaker":"Reade Harpham","startTime":2445.96,"endTime":2449.23,"body":"Yeah, so So right"},{"speaker":"Reade Harpham","startTime":2445.96,"endTime":2449.23,"body":"now, for example, we have on the"},{"speaker":"Reade Harpham","startTime":2449.23,"endTime":2453.13,"body":"on one of our programs, we have"},{"speaker":"Reade Harpham","startTime":2449.23,"endTime":2453.13,"body":"a human factors tech lead, a"},{"speaker":"Reade Harpham","startTime":2453.13,"endTime":2455.71,"body":"mechanical engineering, tech"},{"speaker":"Reade Harpham","startTime":2453.13,"endTime":2455.71,"body":"lead, and a design tech lead."},{"speaker":"Reade Harpham","startTime":2455.71,"endTime":2457.72,"body":"And pretty soon we're going to"},{"speaker":"Reade Harpham","startTime":2455.71,"endTime":2457.72,"body":"we're going to add the UX UI"},{"speaker":"Reade Harpham","startTime":2457.72,"endTime":2461.32,"body":"technique. And those people are"},{"speaker":"Reade Harpham","startTime":2457.72,"endTime":2461.32,"body":"looking at the RACI chart, those"},{"speaker":"Reade Harpham","startTime":2461.32,"endTime":2465.04,"body":"people are accountable for the"},{"speaker":"Reade Harpham","startTime":2461.32,"endTime":2465.04,"body":"quality of the deliverables that"},{"speaker":"Reade Harpham","startTime":2465.04,"endTime":2468.67,"body":"are on that program. And they"},{"speaker":"Reade Harpham","startTime":2465.04,"endTime":2468.67,"body":"are working with their you know,"},{"speaker":"Reade Harpham","startTime":2468.7,"endTime":2470.89,"body":"the team, it's not their team,"},{"speaker":"Reade Harpham","startTime":2468.7,"endTime":2470.89,"body":"they're not, you know, they"},{"speaker":"Reade Harpham","startTime":2470.89,"endTime":2472.96,"body":"don't have anybody who reports"},{"speaker":"Reade Harpham","startTime":2470.89,"endTime":2472.96,"body":"to them, but they're working"},{"speaker":"Reade Harpham","startTime":2472.96,"endTime":2476.5299999999997,"body":"with their, the design team that"},{"speaker":"Reade Harpham","startTime":2472.96,"endTime":2476.5299999999997,"body":"they have, that they and we all"},{"speaker":"Reade Harpham","startTime":2476.5299999999997,"endTime":2479.02,"body":"have assembled and they're"},{"speaker":"Reade Harpham","startTime":2476.5299999999997,"endTime":2479.02,"body":"making sure that everybody you"},{"speaker":"Reade Harpham","startTime":2479.02,"endTime":2481.0,"body":"know, they're getting the inputs"},{"speaker":"Reade Harpham","startTime":2479.02,"endTime":2481.0,"body":"and saying what do we what if we"},{"speaker":"Reade Harpham","startTime":2481.0,"endTime":2483.19,"body":"did this and they're, you know,"},{"speaker":"Reade Harpham","startTime":2481.0,"endTime":2483.19,"body":"they're assigning in some cases"},{"speaker":"Reade Harpham","startTime":2483.19,"endTime":2486.46,"body":"assigning tasks, but it's not a"},{"speaker":"Reade Harpham","startTime":2483.19,"endTime":2486.46,"body":"It's playing to people's"},{"speaker":"Reade Harpham","startTime":2486.46,"endTime":2488.74,"body":"strengths. It's not you're gonna"},{"speaker":"Reade Harpham","startTime":2486.46,"endTime":2488.74,"body":"do this, and you're gonna do"},{"speaker":"Reade Harpham","startTime":2488.74,"endTime":2492.49,"body":"that it's basically, okay, we"},{"speaker":"Reade Harpham","startTime":2488.74,"endTime":2492.49,"body":"have, we have these three"},{"speaker":"Reade Harpham","startTime":2492.49,"endTime":2495.2799999999997,"body":"prototypes to build, you know, a"},{"speaker":"Reade Harpham","startTime":2492.49,"endTime":2495.2799999999997,"body":"mechanical one here. And this is"},{"speaker":"Reade Harpham","startTime":2495.2799999999997,"endTime":2498.73,"body":"more of a user interface, who"},{"speaker":"Reade Harpham","startTime":2495.2799999999997,"endTime":2498.73,"body":"wants to work on what things and"},{"speaker":"Reade Harpham","startTime":2498.7599999999998,"endTime":2500.89,"body":"helps people play to their"},{"speaker":"Reade Harpham","startTime":2498.7599999999998,"endTime":2500.89,"body":"strengths. So it's a lot more"},{"speaker":"Reade Harpham","startTime":2501.16,"endTime":2505.24,"body":"facilitation than it is"},{"speaker":"Reade Harpham","startTime":2501.16,"endTime":2505.24,"body":"direction. Again, I think that"},{"speaker":"Reade Harpham","startTime":2505.24,"endTime":2508.5099999999998,"body":"goes to our ability to be a flat"},{"speaker":"Reade Harpham","startTime":2505.24,"endTime":2508.5099999999998,"body":"structure and to be a very"},{"speaker":"Reade Harpham","startTime":2508.5099999999998,"endTime":2509.65,"body":"efficient flat structure."},{"speaker":"Aaron Moncur","startTime":2510.52,"endTime":2513.5499999999997,"body":"Do you think that"},{"speaker":"Aaron Moncur","startTime":2510.52,"endTime":2513.5499999999997,"body":"works for most any, you know,"},{"speaker":"Aaron Moncur","startTime":2513.5499999999997,"endTime":2519.73,"body":"engineer, designer, team member"},{"speaker":"Aaron Moncur","startTime":2513.5499999999997,"endTime":2519.73,"body":"or have has PD had to kind of"},{"speaker":"Aaron Moncur","startTime":2519.7599999999998,"endTime":2524.02,"body":"find the right people that are"},{"speaker":"Aaron Moncur","startTime":2519.7599999999998,"endTime":2524.02,"body":"able to work in an environment"},{"speaker":"Aaron Moncur","startTime":2524.02,"endTime":2524.56,"body":"like that,"},{"speaker":"Reade Harpham","startTime":2525.1,"endTime":2527.47,"body":"it's absolutely"},{"speaker":"Reade Harpham","startTime":2525.1,"endTime":2527.47,"body":"had to find the right people. I"},{"speaker":"Reade Harpham","startTime":2527.47,"endTime":2529.24,"body":"can't tell you the number of"},{"speaker":"Reade Harpham","startTime":2527.47,"endTime":2529.24,"body":"people we've interviewed who"},{"speaker":"Reade Harpham","startTime":2529.24,"endTime":2531.31,"body":"have left saying, I don't know"},{"speaker":"Reade Harpham","startTime":2529.24,"endTime":2531.31,"body":"how you guys get anything done."},{"speaker":"Reade Harpham","startTime":2533.35,"endTime":2537.73,"body":"And even honestly, I myself when"},{"speaker":"Reade Harpham","startTime":2533.35,"endTime":2537.73,"body":"I started, you know, it was"},{"speaker":"Reade Harpham","startTime":2537.73,"endTime":2540.61,"body":"like, this is a, this is like a"},{"speaker":"Reade Harpham","startTime":2537.73,"endTime":2540.61,"body":"free range. This is a bunch of"},{"speaker":"Reade Harpham","startTime":2540.61,"endTime":2542.62,"body":"free range designers, how does"},{"speaker":"Reade Harpham","startTime":2540.61,"endTime":2542.62,"body":"anything get accomplished"},{"speaker":"Aaron Moncur","startTime":2542.68,"endTime":2544.54,"body":"the wild west out"},{"speaker":"Aaron Moncur","startTime":2542.68,"endTime":2544.54,"body":"there, right? So"},{"speaker":"Reade Harpham","startTime":2544.84,"endTime":2548.08,"body":"it's the Wild"},{"speaker":"Reade Harpham","startTime":2544.84,"endTime":2548.08,"body":"West, because doing but you just"},{"speaker":"Reade Harpham","startTime":2548.08,"endTime":2550.36,"body":"have to, you have to be"},{"speaker":"Reade Harpham","startTime":2548.08,"endTime":2550.36,"body":"comfortable in that. And it's"},{"speaker":"Reade Harpham","startTime":2550.36,"endTime":2552.67,"body":"not like we're just a bunch of"},{"speaker":"Reade Harpham","startTime":2550.36,"endTime":2552.67,"body":"people bumping into walls, you"},{"speaker":"Reade Harpham","startTime":2552.67,"endTime":2556.48,"body":"know, we, we get stuff done. And"},{"speaker":"Reade Harpham","startTime":2552.67,"endTime":2556.48,"body":"we get it done well, and and"},{"speaker":"Reade Harpham","startTime":2556.48,"endTime":2559.96,"body":"after a while, you just you"},{"speaker":"Reade Harpham","startTime":2556.48,"endTime":2559.96,"body":"understand the heartbeat in the"},{"speaker":"Reade Harpham","startTime":2559.96,"endTime":2563.38,"body":"pulse of the company. Some"},{"speaker":"Reade Harpham","startTime":2559.96,"endTime":2563.38,"body":"people absolutely thrive in it,"},{"speaker":"Reade Harpham","startTime":2563.92,"endTime":2565.66,"body":"they come in and are like, Oh,"},{"speaker":"Reade Harpham","startTime":2563.92,"endTime":2565.66,"body":"my God, this is what I've been"},{"speaker":"Reade Harpham","startTime":2565.66,"endTime":2568.36,"body":"looking for. I find that happens"},{"speaker":"Reade Harpham","startTime":2565.66,"endTime":2568.36,"body":"when people who have been"},{"speaker":"Reade Harpham","startTime":2568.36,"endTime":2571.15,"body":"somewhere else first. And they"},{"speaker":"Reade Harpham","startTime":2568.36,"endTime":2571.15,"body":"come in and they recognize, wow,"},{"speaker":"Reade Harpham","startTime":2571.15,"endTime":2574.87,"body":"this is this place allows you to"},{"speaker":"Reade Harpham","startTime":2571.15,"endTime":2574.87,"body":"do amazing things, and you get"},{"speaker":"Reade Harpham","startTime":2574.87,"endTime":2577.66,"body":"to do them the way you want to"},{"speaker":"Reade Harpham","startTime":2574.87,"endTime":2577.66,"body":"do them with support from this"},{"speaker":"Reade Harpham","startTime":2577.66,"endTime":2581.74,"body":"incredible network of people."},{"speaker":"Reade Harpham","startTime":2577.66,"endTime":2581.74,"body":"And people who are more junior,"},{"speaker":"Reade Harpham","startTime":2582.1,"endTime":2584.11,"body":"they don't know any different."},{"speaker":"Reade Harpham","startTime":2582.1,"endTime":2584.11,"body":"So they're like, this is cool."},{"speaker":"Reade Harpham","startTime":2585.07,"endTime":2588.04,"body":"This place is great. What I"},{"speaker":"Reade Harpham","startTime":2585.07,"endTime":2588.04,"body":"find, and this is, you know,"},{"speaker":"Reade Harpham","startTime":2588.16,"endTime":2593.0499999999997,"body":"just about every time somebody"},{"speaker":"Reade Harpham","startTime":2588.16,"endTime":2593.0499999999997,"body":"who comes in who places value on"},{"speaker":"Reade Harpham","startTime":2594.1,"endTime":2600.34,"body":"climbing a ladder, or a title,"},{"speaker":"Reade Harpham","startTime":2594.1,"endTime":2600.34,"body":"or reaching a certain dollar"},{"speaker":"Reade Harpham","startTime":2600.34,"endTime":2603.61,"body":"value, no dollar amount that"},{"speaker":"Reade Harpham","startTime":2600.34,"endTime":2603.61,"body":"they don't if they even make it"},{"speaker":"Reade Harpham","startTime":2603.61,"endTime":2606.7599999999998,"body":"in, they don't last long,"},{"speaker":"Reade Harpham","startTime":2603.61,"endTime":2606.7599999999998,"body":"because that's a big point."},{"speaker":"Reade Harpham","startTime":2606.79,"endTime":2611.5299999999997,"body":"Yeah, it's a huge point. And PV"},{"speaker":"Reade Harpham","startTime":2606.79,"endTime":2611.5299999999997,"body":"is not a place that you go to"},{"speaker":"Reade Harpham","startTime":2611.5299999999997,"endTime":2615.91,"body":"become director of anything, you"},{"speaker":"Reade Harpham","startTime":2611.5299999999997,"endTime":2615.91,"body":"know, PD is a place to go to do"},{"speaker":"Reade Harpham","startTime":2615.91,"endTime":2618.49,"body":"really cool stuff with great"},{"speaker":"Reade Harpham","startTime":2615.91,"endTime":2618.49,"body":"people in, you know, for a"},{"speaker":"Reade Harpham","startTime":2618.49,"endTime":2622.33,"body":"company that you believe in."},{"speaker":"Reade Harpham","startTime":2618.49,"endTime":2622.33,"body":"And, you know, it's not like a"},{"speaker":"Reade Harpham","startTime":2622.33,"endTime":2624.34,"body":"cheerleader, it's kind of, you"},{"speaker":"Reade Harpham","startTime":2622.33,"endTime":2624.34,"body":"know, we all kind of are but I"},{"speaker":"Reade Harpham","startTime":2624.43,"endTime":2626.68,"body":"coming from an environment that"},{"speaker":"Reade Harpham","startTime":2624.43,"endTime":2626.68,"body":"was different than that, that"},{"speaker":"Reade Harpham","startTime":2626.68,"endTime":2628.84,"body":"was hierarchical. And you know,"},{"speaker":"Reade Harpham","startTime":2626.68,"endTime":2628.84,"body":"there were management levels,"},{"speaker":"Reade Harpham","startTime":2628.84,"endTime":2632.7999999999997,"body":"and I was on the track and blah,"},{"speaker":"Reade Harpham","startTime":2628.84,"endTime":2632.7999999999997,"body":"blah, blah, you see kind of get"},{"speaker":"Reade Harpham","startTime":2632.7999999999997,"endTime":2635.89,"body":"further and further away from"},{"speaker":"Reade Harpham","startTime":2632.7999999999997,"endTime":2635.89,"body":"the work and you start to, you"},{"speaker":"Reade Harpham","startTime":2635.89,"endTime":2639.88,"body":"know, having ladders to climb"},{"speaker":"Reade Harpham","startTime":2635.89,"endTime":2639.88,"body":"and things to do 10s You know,"},{"speaker":"Reade Harpham","startTime":2639.88,"endTime":2642.82,"body":"things like that to do tends to"},{"speaker":"Reade Harpham","startTime":2639.88,"endTime":2642.82,"body":"drive bad behavior. And some"},{"speaker":"Reade Harpham","startTime":2642.82,"endTime":2647.2,"body":"people were motivations could be"},{"speaker":"Reade Harpham","startTime":2642.82,"endTime":2647.2,"body":"less about authenticity in the"},{"speaker":"Reade Harpham","startTime":2647.2,"endTime":2652.9,"body":"work, and more in I need to"},{"speaker":"Reade Harpham","startTime":2647.2,"endTime":2652.9,"body":"achieve a certain goal. So that"},{"speaker":"Reade Harpham","startTime":2652.93,"endTime":2657.1,"body":"in itself, you know, that whole"},{"speaker":"Reade Harpham","startTime":2652.93,"endTime":2657.1,"body":"notion of achievement of a"},{"speaker":"Reade Harpham","startTime":2657.1,"endTime":2660.7599999999998,"body":"structure or label or title"},{"speaker":"Reade Harpham","startTime":2657.1,"endTime":2660.7599999999998,"body":"that's gone. And that really is"},{"speaker":"Reade Harpham","startTime":2660.7599999999998,"endTime":2664.18,"body":"acts as a filter, in some cases"},{"speaker":"Reade Harpham","startTime":2660.7599999999998,"endTime":2664.18,"body":"to people who, who want that who"},{"speaker":"Reade Harpham","startTime":2664.18,"endTime":2667.69,"body":"seek that don't. Don't really"},{"speaker":"Reade Harpham","startTime":2664.18,"endTime":2667.69,"body":"don't ever don't think it's a"},{"speaker":"Reade Harpham","startTime":2667.69,"endTime":2669.43,"body":"good fit. And they're probably"},{"speaker":"Reade Harpham","startTime":2667.69,"endTime":2669.43,"body":"right. It's not."},{"speaker":"Aaron Moncur","startTime":2670.12,"endTime":2674.23,"body":"I love that this"},{"speaker":"Aaron Moncur","startTime":2670.12,"endTime":2674.23,"body":"is a place that you come to do"},{"speaker":"Aaron Moncur","startTime":2674.23,"endTime":2678.25,"body":"cool design. If you're looking"},{"speaker":"Aaron Moncur","startTime":2674.23,"endTime":2678.25,"body":"for climbing the ladder if your"},{"speaker":"Aaron Moncur","startTime":2678.25,"endTime":2680.74,"body":"goal is to be director of"},{"speaker":"Aaron Moncur","startTime":2678.25,"endTime":2680.74,"body":"something this is not this isn't"},{"speaker":"Aaron Moncur","startTime":2680.74,"endTime":2684.64,"body":"the place for you. I love that"},{"speaker":"Aaron Moncur","startTime":2680.74,"endTime":2684.64,"body":"the attitude that resonates with"},{"speaker":"Aaron Moncur","startTime":2684.64,"endTime":2691.7799999999997,"body":"me so much. Tell me how how do"},{"speaker":"Aaron Moncur","startTime":2684.64,"endTime":2691.7799999999997,"body":"you keep people motivated? Or"},{"speaker":"Aaron Moncur","startTime":2691.7799999999997,"endTime":2696.43,"body":"maybe that's not the right way"},{"speaker":"Aaron Moncur","startTime":2691.7799999999997,"endTime":2696.43,"body":"to ask it? What is there for for"},{"speaker":"Aaron Moncur","startTime":2696.46,"endTime":2699.37,"body":"someone at PD to look forward to"},{"speaker":"Aaron Moncur","startTime":2696.46,"endTime":2699.37,"body":"like what's what's the next"},{"speaker":"Aaron Moncur","startTime":2699.37,"endTime":2704.0499999999997,"body":"step? How do they grow into a"},{"speaker":"Aaron Moncur","startTime":2699.37,"endTime":2704.0499999999997,"body":"new role? Or how do people"},{"speaker":"Aaron Moncur","startTime":2704.0499999999997,"endTime":2707.23,"body":"progress there? Or is that not"},{"speaker":"Aaron Moncur","startTime":2704.0499999999997,"endTime":2707.23,"body":"even the right you know,"},{"speaker":"Aaron Moncur","startTime":2707.23,"endTime":2710.0499999999997,"body":"paradigm in which to think about"},{"speaker":"Aaron Moncur","startTime":2707.23,"endTime":2710.0499999999997,"body":"peds culture?"},{"speaker":"Reade Harpham","startTime":2711.07,"endTime":2713.02,"body":"That's a great"},{"speaker":"Reade Harpham","startTime":2711.07,"endTime":2713.02,"body":"question. Because we get that a"},{"speaker":"Reade Harpham","startTime":2713.02,"endTime":2718.06,"body":"lot. People with PD are"},{"speaker":"Reade Harpham","startTime":2713.02,"endTime":2718.06,"body":"obviously motivated to do really"},{"speaker":"Reade Harpham","startTime":2718.06,"endTime":2721.18,"body":"good things. And you know,"},{"speaker":"Reade Harpham","startTime":2718.06,"endTime":2721.18,"body":"people want to achieve things"},{"speaker":"Reade Harpham","startTime":2721.18,"endTime":2724.54,"body":"and they you know, some luck"},{"speaker":"Reade Harpham","startTime":2721.18,"endTime":2724.54,"body":"people find value and worth"},{"speaker":"Reade Harpham","startTime":2724.81,"endTime":2728.5,"body":"through achievement. And so let"},{"speaker":"Reade Harpham","startTime":2724.81,"endTime":2728.5,"body":"me give you a specific example"},{"speaker":"Reade Harpham","startTime":2728.5,"endTime":2731.65,"body":"of a guy who I work with who"},{"speaker":"Reade Harpham","startTime":2728.5,"endTime":2731.65,"body":"he's an industrial designer,"},{"speaker":"Reade Harpham","startTime":2732.67,"endTime":2736.99,"body":"very talented industrial"},{"speaker":"Reade Harpham","startTime":2732.67,"endTime":2736.99,"body":"designer. And, and he's also a"},{"speaker":"Reade Harpham","startTime":2736.99,"endTime":2742.54,"body":"musician. When they were he was"},{"speaker":"Reade Harpham","startTime":2736.99,"endTime":2742.54,"body":"working on a on a medical device"},{"speaker":"Reade Harpham","startTime":2742.54,"endTime":2747.61,"body":"program, and the notion of"},{"speaker":"Reade Harpham","startTime":2742.54,"endTime":2747.61,"body":"alarms came up. And I helped him"},{"speaker":"Reade Harpham","startTime":2747.61,"endTime":2750.82,"body":"understand that there's a pretty"},{"speaker":"Reade Harpham","startTime":2747.61,"endTime":2750.82,"body":"specific guidance on what alarms"},{"speaker":"Reade Harpham","startTime":2750.82,"endTime":2756.43,"body":"needed to sound like. And he was"},{"speaker":"Reade Harpham","startTime":2750.82,"endTime":2756.43,"body":"like, okay, cool, but I don't"},{"speaker":"Reade Harpham","startTime":2756.43,"endTime":2760.0299999999997,"body":"like the sounds, you know, as a"},{"speaker":"Reade Harpham","startTime":2756.43,"endTime":2760.0299999999997,"body":"musician, the sounds don't they"},{"speaker":"Reade Harpham","startTime":2760.0299999999997,"endTime":2762.1,"body":"don't do what I think they're"},{"speaker":"Reade Harpham","startTime":2760.0299999999997,"endTime":2762.1,"body":"supposed to do. And obviously,"},{"speaker":"Reade Harpham","startTime":2762.1,"endTime":2765.34,"body":"we're not non critical alarms."},{"speaker":"Reade Harpham","startTime":2762.1,"endTime":2765.34,"body":"No, we're not gonna change like"},{"speaker":"Reade Harpham","startTime":2765.34,"endTime":2768.91,"body":"that. But you start to get into"},{"speaker":"Reade Harpham","startTime":2765.34,"endTime":2768.91,"body":"the notion of sound design. And"},{"speaker":"Reade Harpham","startTime":2768.91,"endTime":2773.38,"body":"so this guy at again, when is"},{"speaker":"Reade Harpham","startTime":2768.91,"endTime":2773.38,"body":"his name, he just started on his"},{"speaker":"Reade Harpham","startTime":2773.38,"endTime":2776.92,"body":"own time to mess around with"},{"speaker":"Reade Harpham","startTime":2773.38,"endTime":2776.92,"body":"sound design. And, you know,"},{"speaker":"Reade Harpham","startTime":2776.92,"endTime":2781.69,"body":"he's He it is inspired by a"},{"speaker":"Reade Harpham","startTime":2776.92,"endTime":2781.69,"body":"passion he has outside of work,"},{"speaker":"Reade Harpham","startTime":2781.69,"endTime":2784.5099999999998,"body":"which is music, and we let him"},{"speaker":"Reade Harpham","startTime":2781.69,"endTime":2784.5099999999998,"body":"bring that into work and, and"},{"speaker":"Reade Harpham","startTime":2784.54,"endTime":2787.54,"body":"see if there's a connection To"},{"speaker":"Reade Harpham","startTime":2784.54,"endTime":2787.54,"body":"be made with that in the work"},{"speaker":"Reade Harpham","startTime":2787.54,"endTime":2790.87,"body":"that he does, and because of our"},{"speaker":"Reade Harpham","startTime":2787.54,"endTime":2790.87,"body":"notion of organic growth, we let"},{"speaker":"Reade Harpham","startTime":2790.87,"endTime":2793.33,"body":"him run with it, or he let"},{"speaker":"Reade Harpham","startTime":2790.87,"endTime":2793.33,"body":"himself run with it, I guess"},{"speaker":"Reade Harpham","startTime":2793.33,"endTime":2795.1,"body":"that's a fair way to say we did"},{"speaker":"Reade Harpham","startTime":2793.33,"endTime":2795.1,"body":"let him do anything. And he just"},{"speaker":"Reade Harpham","startTime":2795.1,"endTime":2799.24,"body":"did it. And because he was"},{"speaker":"Reade Harpham","startTime":2795.1,"endTime":2799.24,"body":"motivated and passionate about"},{"speaker":"Reade Harpham","startTime":2799.24,"endTime":2804.0099999999998,"body":"it, he came up with a really"},{"speaker":"Reade Harpham","startTime":2799.24,"endTime":2804.0099999999998,"body":"amazing compelling examples of"},{"speaker":"Reade Harpham","startTime":2804.0099999999998,"endTime":2808.0299999999997,"body":"how this worked. I submitted to"},{"speaker":"Reade Harpham","startTime":2804.0099999999998,"endTime":2808.0299999999997,"body":"I think it was MPI. And they"},{"speaker":"Reade Harpham","startTime":2808.0299999999997,"endTime":2811.18,"body":"loved it. And they published it."},{"speaker":"Reade Harpham","startTime":2808.0299999999997,"endTime":2811.18,"body":"And then people started to call"},{"speaker":"Reade Harpham","startTime":2811.21,"endTime":2813.07,"body":"and talk about, oh, what is this"},{"speaker":"Reade Harpham","startTime":2811.21,"endTime":2813.07,"body":"that you're doing, then we"},{"speaker":"Reade Harpham","startTime":2813.07,"endTime":2815.17,"body":"started to be able to talk to"},{"speaker":"Reade Harpham","startTime":2813.07,"endTime":2815.17,"body":"people about our possibility to"},{"speaker":"Reade Harpham","startTime":2815.17,"endTime":2818.38,"body":"do sound design, or, you know,"},{"speaker":"Reade Harpham","startTime":2815.17,"endTime":2818.38,"body":"somebody in one of the Human"},{"speaker":"Reade Harpham","startTime":2818.38,"endTime":2821.0499999999997,"body":"Factors people call it ear cones"},{"speaker":"Reade Harpham","startTime":2818.38,"endTime":2821.0499999999997,"body":"are ways to help people"},{"speaker":"Reade Harpham","startTime":2821.0499999999997,"endTime":2825.19,"body":"understand meaning through the"},{"speaker":"Reade Harpham","startTime":2821.0499999999997,"endTime":2825.19,"body":"sound versus the icon. And"},{"speaker":"Reade Harpham","startTime":2825.43,"endTime":2828.91,"body":"because we are able to sort of"},{"speaker":"Reade Harpham","startTime":2825.43,"endTime":2828.91,"body":"follow these passions, we have"},{"speaker":"Reade Harpham","startTime":2828.94,"endTime":2835.18,"body":"had a number of really amazing"},{"speaker":"Reade Harpham","startTime":2828.94,"endTime":2835.18,"body":"projects that deal with sound"},{"speaker":"Reade Harpham","startTime":2835.18,"endTime":2837.2799999999997,"body":"design, and continue to deal"},{"speaker":"Reade Harpham","startTime":2835.18,"endTime":2837.2799999999997,"body":"with sound design for the"},{"speaker":"Reade Harpham","startTime":2837.2799999999997,"endTime":2841.54,"body":"automotive industry for the"},{"speaker":"Reade Harpham","startTime":2837.2799999999997,"endTime":2841.54,"body":"medical device industry, where"},{"speaker":"Reade Harpham","startTime":2841.54,"endTime":2845.2599999999998,"body":"people are coming to us because"},{"speaker":"Reade Harpham","startTime":2841.54,"endTime":2845.2599999999998,"body":"they are thinking about tones,"},{"speaker":"Reade Harpham","startTime":2845.41,"endTime":2848.7999999999997,"body":"non critical tones and alarms,"},{"speaker":"Reade Harpham","startTime":2845.41,"endTime":2848.7999999999997,"body":"but sounds integrated and sounds"},{"speaker":"Reade Harpham","startTime":2848.7999999999997,"endTime":2852.43,"body":"into a system, when you need"},{"speaker":"Reade Harpham","startTime":2848.7999999999997,"endTime":2852.43,"body":"when somebody doesn't isn't able"},{"speaker":"Reade Harpham","startTime":2852.43,"endTime":2855.37,"body":"to actually look at the product"},{"speaker":"Reade Harpham","startTime":2852.43,"endTime":2855.37,"body":"they're using, they have to look"},{"speaker":"Reade Harpham","startTime":2855.37,"endTime":2858.1,"body":"somewhere else, augmented"},{"speaker":"Reade Harpham","startTime":2855.37,"endTime":2858.1,"body":"reality, potentially, or some"},{"speaker":"Reade Harpham","startTime":2858.1,"endTime":2862.0299999999997,"body":"other looking through a visor or"},{"speaker":"Reade Harpham","startTime":2858.1,"endTime":2862.0299999999997,"body":"some kind of camera. And so they"},{"speaker":"Reade Harpham","startTime":2862.0299999999997,"endTime":2864.37,"body":"can't see the screen or can't"},{"speaker":"Reade Harpham","startTime":2862.0299999999997,"endTime":2864.37,"body":"see the system they own, the"},{"speaker":"Reade Harpham","startTime":2864.37,"endTime":2867.43,"body":"only information they have is"},{"speaker":"Reade Harpham","startTime":2864.37,"endTime":2867.43,"body":"audible. And so how do you make"},{"speaker":"Reade Harpham","startTime":2867.43,"endTime":2870.97,"body":"tones and sounds means something"},{"speaker":"Reade Harpham","startTime":2867.43,"endTime":2870.97,"body":"to them in a way that hasn't"},{"speaker":"Reade Harpham","startTime":2870.97,"endTime":2874.48,"body":"been done before. And Eddie,"},{"speaker":"Reade Harpham","startTime":2870.97,"endTime":2874.48,"body":"just, I mean, Eddie grew this"},{"speaker":"Reade Harpham","startTime":2874.48,"endTime":2878.38,"body":"thing from a guy in a room who"},{"speaker":"Reade Harpham","startTime":2874.48,"endTime":2878.38,"body":"was having some fun to a legit"},{"speaker":"Reade Harpham","startTime":2878.38,"endTime":2881.17,"body":"business line. And it's still"},{"speaker":"Reade Harpham","startTime":2878.38,"endTime":2881.17,"body":"it's still going and we have a"},{"speaker":"Reade Harpham","startTime":2881.17,"endTime":2883.87,"body":"sound lab now, and we are doing"},{"speaker":"Reade Harpham","startTime":2881.17,"endTime":2883.87,"body":"sound design for companies. And"},{"speaker":"Reade Harpham","startTime":2883.87,"endTime":2886.54,"body":"then we're testing, doing Human"},{"speaker":"Reade Harpham","startTime":2883.87,"endTime":2886.54,"body":"Factors testing on the sounds of"},{"speaker":"Reade Harpham","startTime":2886.54,"endTime":2888.73,"body":"the design. And so it's that"},{"speaker":"Reade Harpham","startTime":2886.54,"endTime":2888.73,"body":"that's, you know, there's a"},{"speaker":"Reade Harpham","startTime":2888.73,"endTime":2891.31,"body":"number of stories we softgoods"},{"speaker":"Reade Harpham","startTime":2888.73,"endTime":2891.31,"body":"is the same way digital MIDI and"},{"speaker":"Reade Harpham","startTime":2891.31,"endTime":2894.07,"body":"you know, that's the beauty of"},{"speaker":"Reade Harpham","startTime":2891.31,"endTime":2894.07,"body":"not having this sort of"},{"speaker":"Reade Harpham","startTime":2894.07,"endTime":2896.92,"body":"corporate structure, we have to"},{"speaker":"Reade Harpham","startTime":2894.07,"endTime":2896.92,"body":"ask for permission. You just"},{"speaker":"Reade Harpham","startTime":2896.92,"endTime":2899.92,"body":"you're like, hey, I think this"},{"speaker":"Reade Harpham","startTime":2896.92,"endTime":2899.92,"body":"would be cool. And we you are"},{"speaker":"Reade Harpham","startTime":2899.92,"endTime":2903.79,"body":"allowed to go follow that. You"},{"speaker":"Reade Harpham","startTime":2899.92,"endTime":2903.79,"body":"know, it's reminds me a little"},{"speaker":"Reade Harpham","startTime":2903.79,"endTime":2906.88,"body":"bit of Google's you know, what"},{"speaker":"Reade Harpham","startTime":2903.79,"endTime":2906.88,"body":"the famed 20% time when you got"},{"speaker":"Reade Harpham","startTime":2906.88,"endTime":2910.72,"body":"20% of your something and you"},{"speaker":"Reade Harpham","startTime":2906.88,"endTime":2910.72,"body":"know, it's not that it's not"},{"speaker":"Reade Harpham","startTime":2910.72,"endTime":2914.68,"body":"that formal, some people love to"},{"speaker":"Reade Harpham","startTime":2910.72,"endTime":2914.68,"body":"come in, and they go to their"},{"speaker":"Reade Harpham","startTime":2914.68,"endTime":2917.08,"body":"desk, and they sit and they"},{"speaker":"Reade Harpham","startTime":2914.68,"endTime":2917.08,"body":"crank out amazing work, and they"},{"speaker":"Reade Harpham","startTime":2917.08,"endTime":2920.38,"body":"leave at five o'clock. And"},{"speaker":"Reade Harpham","startTime":2917.08,"endTime":2920.38,"body":"that's, that's fine. Some people"},{"speaker":"Reade Harpham","startTime":2920.38,"endTime":2922.84,"body":"come in, and they just stay"},{"speaker":"Reade Harpham","startTime":2920.38,"endTime":2922.84,"body":"there and work and work and work"},{"speaker":"Reade Harpham","startTime":2922.84,"endTime":2925.48,"body":"because they love it. And"},{"speaker":"Reade Harpham","startTime":2922.84,"endTime":2925.48,"body":"everybody is content. And we"},{"speaker":"Reade Harpham","startTime":2925.48,"endTime":2927.82,"body":"don't you know, we don't have"},{"speaker":"Reade Harpham","startTime":2925.48,"endTime":2927.82,"body":"any specific way you have to be"},{"speaker":"Reade Harpham","startTime":2927.82,"endTime":2931.57,"body":"or have to act to be valued at"},{"speaker":"Reade Harpham","startTime":2927.82,"endTime":2931.57,"body":"PD, it's about your, it's about"},{"speaker":"Reade Harpham","startTime":2931.57,"endTime":2933.5499999999997,"body":"how you contribute to the"},{"speaker":"Reade Harpham","startTime":2931.57,"endTime":2933.5499999999997,"body":"company."},{"speaker":"Aaron Moncur","startTime":2933.97,"endTime":2937.48,"body":"That's fantastic."},{"speaker":"Aaron Moncur","startTime":2933.97,"endTime":2937.48,"body":"I just I love everything that"},{"speaker":"Aaron Moncur","startTime":2937.48,"endTime":2941.86,"body":"you're saying we this is this is"},{"speaker":"Aaron Moncur","startTime":2937.48,"endTime":2941.86,"body":"so great. It almost sounds like"},{"speaker":"Aaron Moncur","startTime":2941.86,"endTime":2945.5499999999997,"body":"it's a company of entrepreneurs"},{"speaker":"Aaron Moncur","startTime":2941.86,"endTime":2945.5499999999997,"body":"might not be quite the right"},{"speaker":"Aaron Moncur","startTime":2945.5499999999997,"endTime":2951.61,"body":"word. But me personally, I love"},{"speaker":"Aaron Moncur","startTime":2945.5499999999997,"endTime":2951.61,"body":"creating something new. And I"},{"speaker":"Aaron Moncur","startTime":2951.61,"endTime":2955.33,"body":"get bored, when I have to do the"},{"speaker":"Aaron Moncur","startTime":2951.61,"endTime":2955.33,"body":"same thing over and over. In"},{"speaker":"Aaron Moncur","startTime":2955.33,"endTime":2960.2799999999997,"body":"fact, oftentimes, maybe not"},{"speaker":"Aaron Moncur","startTime":2955.33,"endTime":2960.2799999999997,"body":"always, to my benefit or to my"},{"speaker":"Aaron Moncur","startTime":2960.43,"endTime":2962.95,"body":"team's benefit. But there's"},{"speaker":"Aaron Moncur","startTime":2960.43,"endTime":2962.95,"body":"something that I really should"},{"speaker":"Aaron Moncur","startTime":2962.95,"endTime":2966.64,"body":"be working on. But I've been"},{"speaker":"Aaron Moncur","startTime":2962.95,"endTime":2966.64,"body":"working on it for a while. And I"},{"speaker":"Aaron Moncur","startTime":2966.67,"endTime":2970.27,"body":"it becomes stale. And I just I"},{"speaker":"Aaron Moncur","startTime":2966.67,"endTime":2970.27,"body":"want to start something new, you"},{"speaker":"Aaron Moncur","startTime":2970.27,"endTime":2974.47,"body":"know, I want to I want to start"},{"speaker":"Aaron Moncur","startTime":2970.27,"endTime":2974.47,"body":"a new process or a new endeavor,"},{"speaker":"Aaron Moncur","startTime":2974.47,"endTime":2978.19,"body":"a new effort, a new something."},{"speaker":"Aaron Moncur","startTime":2974.47,"endTime":2978.19,"body":"And it to me, that's what"},{"speaker":"Aaron Moncur","startTime":2978.22,"endTime":2983.59,"body":"entrepreneur entrepreneurship"},{"speaker":"Aaron Moncur","startTime":2978.22,"endTime":2983.59,"body":"is. And I love that it sounds"},{"speaker":"Aaron Moncur","startTime":2983.59,"endTime":2988.45,"body":"like at PD, there's there's this"},{"speaker":"Aaron Moncur","startTime":2983.59,"endTime":2988.45,"body":"internal, if not focused, at"},{"speaker":"Aaron Moncur","startTime":2988.45,"endTime":2993.52,"body":"least support or culture that"},{"speaker":"Aaron Moncur","startTime":2988.45,"endTime":2993.52,"body":"fosters people being their own"},{"speaker":"Aaron Moncur","startTime":2993.5499999999997,"endTime":2999.58,"body":"entrepreneurs almost, you know,"},{"speaker":"Aaron Moncur","startTime":2993.5499999999997,"endTime":2999.58,"body":"within the society of PD does. I"},{"speaker":"Aaron Moncur","startTime":2999.58,"endTime":3002.94,"body":"mean, does that explain it a"},{"speaker":"Aaron Moncur","startTime":2999.58,"endTime":3002.94,"body":"little bit? Or am I just way off"},{"speaker":"Aaron Moncur","startTime":3002.94,"endTime":3003.27,"body":"here?"},{"speaker":"Reade Harpham","startTime":3003.66,"endTime":3005.22,"body":"No, you're right"},{"speaker":"Reade Harpham","startTime":3003.66,"endTime":3005.22,"body":"on it's I've heard people"},{"speaker":"Reade Harpham","startTime":3005.22,"endTime":3008.13,"body":"describe it, describe it as"},{"speaker":"Reade Harpham","startTime":3005.22,"endTime":3008.13,"body":"intrapreneur Yeah, where you"},{"speaker":"Reade Harpham","startTime":3008.13,"endTime":3010.7999999999997,"body":"are, you know, you're inside an"},{"speaker":"Reade Harpham","startTime":3008.13,"endTime":3010.7999999999997,"body":"organization and you're but"},{"speaker":"Reade Harpham","startTime":3010.7999999999997,"endTime":3013.7999999999997,"body":"you're, you're following kind of"},{"speaker":"Reade Harpham","startTime":3010.7999999999997,"endTime":3013.7999999999997,"body":"your own your own thought and"},{"speaker":"Reade Harpham","startTime":3013.7999999999997,"endTime":3018.9,"body":"your own idea. You know, people,"},{"speaker":"Reade Harpham","startTime":3013.7999999999997,"endTime":3018.9,"body":"people who leave PD, you know,"},{"speaker":"Reade Harpham","startTime":3018.9,"endTime":3021.99,"body":"actually, a lot of them leave to"},{"speaker":"Reade Harpham","startTime":3018.9,"endTime":3021.99,"body":"start there to start their own"},{"speaker":"Reade Harpham","startTime":3021.99,"endTime":3024.36,"body":"companies a lot, a lot of side"},{"speaker":"Reade Harpham","startTime":3021.99,"endTime":3024.36,"body":"hustles going on, you know,"},{"speaker":"Reade Harpham","startTime":3024.36,"endTime":3026.88,"body":"people go home at night, and"},{"speaker":"Reade Harpham","startTime":3024.36,"endTime":3026.88,"body":"they, they make art or they"},{"speaker":"Reade Harpham","startTime":3026.88,"endTime":3030.45,"body":"print this thing or, and, and"},{"speaker":"Reade Harpham","startTime":3026.88,"endTime":3030.45,"body":"we've had, you know, one of our"},{"speaker":"Reade Harpham","startTime":3030.48,"endTime":3032.31,"body":"one of the designers we had a"},{"speaker":"Reade Harpham","startTime":3030.48,"endTime":3032.31,"body":"couple years ago, right when I"},{"speaker":"Reade Harpham","startTime":3032.31,"endTime":3035.31,"body":"started he would make maps, you"},{"speaker":"Reade Harpham","startTime":3032.31,"endTime":3035.31,"body":"know, he was a graphic designer,"},{"speaker":"Reade Harpham","startTime":3035.31,"endTime":3037.89,"body":"industrial designer, very"},{"speaker":"Reade Harpham","startTime":3035.31,"endTime":3037.89,"body":"talented. And he would make maps"},{"speaker":"Reade Harpham","startTime":3037.89,"endTime":3041.13,"body":"at night, come up with cool"},{"speaker":"Reade Harpham","startTime":3037.89,"endTime":3041.13,"body":"designs for maps. And it turned"},{"speaker":"Reade Harpham","startTime":3041.13,"endTime":3043.2599999999998,"body":"out to be you know, it was a"},{"speaker":"Reade Harpham","startTime":3041.13,"endTime":3043.2599999999998,"body":"hobby, and then it kind of grew"},{"speaker":"Reade Harpham","startTime":3043.2599999999998,"endTime":3045.63,"body":"a little bit more. And now, you"},{"speaker":"Reade Harpham","startTime":3043.2599999999998,"endTime":3045.63,"body":"know, he left and started this"},{"speaker":"Reade Harpham","startTime":3045.63,"endTime":3049.14,"body":"company called conquest maps."},{"speaker":"Reade Harpham","startTime":3045.63,"endTime":3049.14,"body":"And it's, it's this nationally"},{"speaker":"Reade Harpham","startTime":3049.14,"endTime":3051.96,"body":"recognized map company where you"},{"speaker":"Reade Harpham","startTime":3049.14,"endTime":3051.96,"body":"know, you buy the map, you put"},{"speaker":"Reade Harpham","startTime":3051.96,"endTime":3054.48,"body":"pins where you've been and where"},{"speaker":"Reade Harpham","startTime":3051.96,"endTime":3054.48,"body":"you want to go. I mean, he's"},{"speaker":"Reade Harpham","startTime":3054.48,"endTime":3059.07,"body":"just, he's killing it. And it"},{"speaker":"Reade Harpham","startTime":3054.48,"endTime":3059.07,"body":"he, he started a PD and he did"},{"speaker":"Reade Harpham","startTime":3059.07,"endTime":3061.41,"body":"it in his own time. And we let"},{"speaker":"Reade Harpham","startTime":3059.07,"endTime":3061.41,"body":"him you know, he I keep saying"},{"speaker":"Reade Harpham","startTime":3061.41,"endTime":3063.33,"body":"we let him fall. It's like we"},{"speaker":"Reade Harpham","startTime":3061.41,"endTime":3063.33,"body":"didn't let them do anything. He"},{"speaker":"Reade Harpham","startTime":3063.33,"endTime":3066.24,"body":"just he just did it. Yeah. And"},{"speaker":"Reade Harpham","startTime":3063.33,"endTime":3066.24,"body":"you know, he got he this"},{"speaker":"Reade Harpham","startTime":3066.24,"endTime":3068.52,"body":"particular designer got to the"},{"speaker":"Reade Harpham","startTime":3066.24,"endTime":3068.52,"body":"point where he's like, I think I"},{"speaker":"Reade Harpham","startTime":3068.52,"endTime":3070.68,"body":"can make a business out of this."},{"speaker":"Reade Harpham","startTime":3068.52,"endTime":3070.68,"body":"And we, you know, start to see"},{"speaker":"Reade Harpham","startTime":3070.68,"endTime":3073.71,"body":"him go, but it was really cool"},{"speaker":"Reade Harpham","startTime":3070.68,"endTime":3073.71,"body":"to see him kind of launch this"},{"speaker":"Reade Harpham","startTime":3073.71,"endTime":3076.56,"body":"and that. It's interesting that"},{"speaker":"Reade Harpham","startTime":3073.71,"endTime":3076.56,"body":"that a number of people who have"},{"speaker":"Reade Harpham","startTime":3076.56,"endTime":3080.07,"body":"moved on from priority have done"},{"speaker":"Reade Harpham","startTime":3076.56,"endTime":3080.07,"body":"so to start a company that they"},{"speaker":"Reade Harpham","startTime":3080.5499999999997,"endTime":3082.89,"body":"say incubated for lack of a"},{"speaker":"Reade Harpham","startTime":3080.5499999999997,"endTime":3082.89,"body":"better term while they were at"},{"speaker":"Reade Harpham","startTime":3082.89,"endTime":3089.19,"body":"PDX. So yeah, And then there are"},{"speaker":"Reade Harpham","startTime":3082.89,"endTime":3089.19,"body":"people who just like Eddie, he"},{"speaker":"Reade Harpham","startTime":3089.19,"endTime":3092.37,"body":"is able to connect his passion"},{"speaker":"Reade Harpham","startTime":3089.19,"endTime":3092.37,"body":"of music with his job, which is"},{"speaker":"Reade Harpham","startTime":3092.4,"endTime":3096.84,"body":"credibly rare in today's world."},{"speaker":"Reade Harpham","startTime":3092.4,"endTime":3096.84,"body":"Yeah. And that way we find, you"},{"speaker":"Reade Harpham","startTime":3096.84,"endTime":3098.94,"body":"know, we want to make sure that"},{"speaker":"Reade Harpham","startTime":3096.84,"endTime":3098.94,"body":"people have that opportunity to"},{"speaker":"Reade Harpham","startTime":3098.94,"endTime":3103.47,"body":"do that. You know, a recent"},{"speaker":"Reade Harpham","startTime":3098.94,"endTime":3103.47,"body":"example we had of, obviously,"},{"speaker":"Reade Harpham","startTime":3103.47,"endTime":3106.11,"body":"well, the COVID stuff going"},{"speaker":"Reade Harpham","startTime":3103.47,"endTime":3106.11,"body":"around, we have a digital"},{"speaker":"Reade Harpham","startTime":3106.14,"endTime":3109.7999999999997,"body":"digital knitting machine in our"},{"speaker":"Reade Harpham","startTime":3106.14,"endTime":3109.7999999999997,"body":"office. And two of the, you"},{"speaker":"Reade Harpham","startTime":3109.7999999999997,"endTime":3112.89,"body":"know, one of the mechanical"},{"speaker":"Reade Harpham","startTime":3109.7999999999997,"endTime":3112.89,"body":"engineering designers and the"},{"speaker":"Reade Harpham","startTime":3112.92,"endTime":3116.94,"body":"digital knit expert got together"},{"speaker":"Reade Harpham","startTime":3112.92,"endTime":3116.94,"body":"and the team cranked out some"},{"speaker":"Reade Harpham","startTime":3116.94,"endTime":3120.75,"body":"maths designs. And we've we've"},{"speaker":"Reade Harpham","startTime":3116.94,"endTime":3120.75,"body":"knitted, we've knit 10,000 masks"},{"speaker":"Reade Harpham","startTime":3120.75,"endTime":3123.72,"body":"and distributed 10,000 masks to"},{"speaker":"Reade Harpham","startTime":3120.75,"endTime":3123.72,"body":"the community. Because it was,"},{"speaker":"Reade Harpham","startTime":3123.75,"endTime":3127.02,"body":"you know, harnesses passion was"},{"speaker":"Reade Harpham","startTime":3123.75,"endTime":3127.02,"body":"philanthropy. And we were able"},{"speaker":"Reade Harpham","startTime":3127.02,"endTime":3129.6,"body":"to make that connection between"},{"speaker":"Reade Harpham","startTime":3127.02,"endTime":3129.6,"body":"this, you know, talking about"},{"speaker":"Reade Harpham","startTime":3129.6,"endTime":3132.21,"body":"skills, volunteering, we have"},{"speaker":"Reade Harpham","startTime":3129.6,"endTime":3132.21,"body":"this machine that not a lot of"},{"speaker":"Reade Harpham","startTime":3132.21,"endTime":3134.34,"body":"companies like us have a"},{"speaker":"Reade Harpham","startTime":3132.21,"endTime":3134.34,"body":"digitally digital knitting"},{"speaker":"Reade Harpham","startTime":3134.34,"endTime":3137.5499999999997,"body":"machine. And we were able to"},{"speaker":"Reade Harpham","startTime":3134.34,"endTime":3137.5499999999997,"body":"make these masks distributed to"},{"speaker":"Reade Harpham","startTime":3137.5499999999997,"endTime":3140.97,"body":"the to the communities around"},{"speaker":"Reade Harpham","startTime":3137.5499999999997,"endTime":3140.97,"body":"around PD, because it was a"},{"speaker":"Reade Harpham","startTime":3140.97,"endTime":3146.34,"body":"passion of artists and Wolfgang"},{"speaker":"Reade Harpham","startTime":3140.97,"endTime":3146.34,"body":"to do this. And we were able to"},{"speaker":"Reade Harpham","startTime":3146.34,"endTime":3149.46,"body":"as a company, allow them and let"},{"speaker":"Reade Harpham","startTime":3146.34,"endTime":3149.46,"body":"them and give them the"},{"speaker":"Reade Harpham","startTime":3149.46,"endTime":3150.42,"body":"environment to do that."},{"speaker":"Aaron Moncur","startTime":3151.08,"endTime":3154.71,"body":"That's phenomenal."},{"speaker":"Aaron Moncur","startTime":3151.08,"endTime":3154.71,"body":"I love it. All right. Well,"},{"speaker":"Aaron Moncur","startTime":3154.74,"endTime":3158.1,"body":"we're, I feel like I could just"},{"speaker":"Aaron Moncur","startTime":3154.74,"endTime":3158.1,"body":"ask you question after question"},{"speaker":"Aaron Moncur","startTime":3158.1,"endTime":3161.7599999999998,"body":"for days on end without break"},{"speaker":"Aaron Moncur","startTime":3158.1,"endTime":3161.7599999999998,"body":"this, this has been such a great"},{"speaker":"Aaron Moncur","startTime":3161.7599999999998,"endTime":3162.7799999999997,"body":"conversation."},{"speaker":"Reade Harpham","startTime":3162.84,"endTime":3164.31,"body":"I had fun. I love"},{"speaker":"Reade Harpham","startTime":3162.84,"endTime":3164.31,"body":"it."},{"speaker":"Aaron Moncur","startTime":3164.489,"endTime":3167.549,"body":"I have just two"},{"speaker":"Aaron Moncur","startTime":3164.489,"endTime":3167.549,"body":"more questions for you."},{"speaker":"Aaron Moncur","startTime":3168.389,"endTime":3173.009,"body":"Hopefully not Not, not too long."},{"speaker":"Aaron Moncur","startTime":3168.389,"endTime":3173.009,"body":"But this is one that I ask"},{"speaker":"Aaron Moncur","startTime":3173.009,"endTime":3175.799,"body":"everyone. And I think it's super"},{"speaker":"Aaron Moncur","startTime":3173.009,"endTime":3175.799,"body":"useful for other engineering"},{"speaker":"Aaron Moncur","startTime":3175.799,"endTime":3179.159,"body":"teams out there. So I asked it"},{"speaker":"Aaron Moncur","startTime":3175.799,"endTime":3179.159,"body":"to everyone, what are a couple"},{"speaker":"Aaron Moncur","startTime":3179.159,"endTime":3182.549,"body":"of your favorite vendors, you"},{"speaker":"Aaron Moncur","startTime":3179.159,"endTime":3182.549,"body":"know, who are the suppliers that"},{"speaker":"Aaron Moncur","startTime":3182.549,"endTime":3185.849,"body":"you really have found to be"},{"speaker":"Aaron Moncur","startTime":3182.549,"endTime":3185.849,"body":"super valuable over the years?"},{"speaker":"Reade Harpham","startTime":3187.83,"endTime":3192.39,"body":"From my"},{"speaker":"Reade Harpham","startTime":3187.83,"endTime":3192.39,"body":"perspective, it's been? Well,"},{"speaker":"Reade Harpham","startTime":3192.54,"endTime":3195.24,"body":"because my background and"},{"speaker":"Reade Harpham","startTime":3192.54,"endTime":3195.24,"body":"recently, you know, the team"},{"speaker":"Reade Harpham","startTime":3195.24,"endTime":3197.82,"body":"does a lot of research. For me,"},{"speaker":"Reade Harpham","startTime":3195.24,"endTime":3197.82,"body":"the vendors we use, specifically"},{"speaker":"Reade Harpham","startTime":3197.82,"endTime":3201.9,"body":"as the research group, or the or"},{"speaker":"Reade Harpham","startTime":3197.82,"endTime":3201.9,"body":"the other recruiters. I mean,"},{"speaker":"Reade Harpham","startTime":3201.9,"endTime":3205.41,"body":"the recruiters are incredibly"},{"speaker":"Reade Harpham","startTime":3201.9,"endTime":3205.41,"body":"important to find the right"},{"speaker":"Reade Harpham","startTime":3205.41,"endTime":3208.5,"body":"people for the right job. For"},{"speaker":"Reade Harpham","startTime":3205.41,"endTime":3208.5,"body":"the right test, you know, we do"},{"speaker":"Reade Harpham","startTime":3208.5,"endTime":3210.84,"body":"a lot of because we do a lot of"},{"speaker":"Reade Harpham","startTime":3208.5,"endTime":3210.84,"body":"medical finding the right nurses"},{"speaker":"Reade Harpham","startTime":3210.84,"endTime":3216.93,"body":"and doctors, has been invaluable"},{"speaker":"Reade Harpham","startTime":3210.84,"endTime":3216.93,"body":"to us. I just find out the kind"},{"speaker":"Reade Harpham","startTime":3216.93,"endTime":3219.09,"body":"of vendor you're you're asking"},{"speaker":"Reade Harpham","startTime":3216.93,"endTime":3219.09,"body":"for. But you know, from my"},{"speaker":"Reade Harpham","startTime":3219.09,"endTime":3220.02,"body":"perspective, that was the first"},{"speaker":"Aaron Moncur","startTime":3220.02,"endTime":3223.62,"body":"one. Yeah, maybe"},{"speaker":"Aaron Moncur","startTime":3220.02,"endTime":3223.62,"body":"it's this is like proprietary"},{"speaker":"Aaron Moncur","startTime":3223.62,"endTime":3227.13,"body":"stuff. And that's, that's fine"},{"speaker":"Aaron Moncur","startTime":3223.62,"endTime":3227.13,"body":"and totally understandable. But"},{"speaker":"Aaron Moncur","startTime":3227.37,"endTime":3230.5499999999997,"body":"I like to hear some names, you"},{"speaker":"Aaron Moncur","startTime":3227.37,"endTime":3230.5499999999997,"body":"know, like, what's a name that"},{"speaker":"Aaron Moncur","startTime":3230.5499999999997,"endTime":3233.34,"body":"we can give the engineering"},{"speaker":"Aaron Moncur","startTime":3230.5499999999997,"endTime":3233.34,"body":"community that they can go out"},{"speaker":"Aaron Moncur","startTime":3233.34,"endTime":3235.7999999999997,"body":"and find on the internet and"},{"speaker":"Aaron Moncur","startTime":3233.34,"endTime":3235.7999999999997,"body":"say, oh, cool, yeah, we could"},{"speaker":"Aaron Moncur","startTime":3235.7999999999997,"endTime":3238.68,"body":"use these guys. Anything like"},{"speaker":"Aaron Moncur","startTime":3235.7999999999997,"endTime":3238.68,"body":"that, that you can share? Sure."},{"speaker":"Reade Harpham","startTime":3238.68,"endTime":3241.7999999999997,"body":"Sure. Sure. So"},{"speaker":"Reade Harpham","startTime":3238.68,"endTime":3241.7999999999997,"body":"sleisenger research, I think"},{"speaker":"Reade Harpham","startTime":3241.7999999999997,"endTime":3245.97,"body":"it's I say it's sleisenger"},{"speaker":"Reade Harpham","startTime":3241.7999999999997,"endTime":3245.97,"body":"research, Eleni research, we've"},{"speaker":"Reade Harpham","startTime":3245.97,"endTime":3249.18,"body":"used em three fieldwork. I mean,"},{"speaker":"Reade Harpham","startTime":3245.97,"endTime":3249.18,"body":"these are all great recruiters"},{"speaker":"Reade Harpham","startTime":3249.18,"endTime":3251.37,"body":"that we have used. And again,"},{"speaker":"Reade Harpham","startTime":3249.18,"endTime":3251.37,"body":"I'm just talking specifically"},{"speaker":"Reade Harpham","startTime":3251.37,"endTime":3253.86,"body":"from the research standpoint,"},{"speaker":"Reade Harpham","startTime":3251.37,"endTime":3253.86,"body":"but tying this back into the"},{"speaker":"Reade Harpham","startTime":3253.86,"endTime":3257.58,"body":"conversation, we have to find"},{"speaker":"Reade Harpham","startTime":3253.86,"endTime":3257.58,"body":"the right people who are going"},{"speaker":"Reade Harpham","startTime":3257.58,"endTime":3261.09,"body":"to be using these devices in the"},{"speaker":"Reade Harpham","startTime":3257.58,"endTime":3261.09,"body":"field. And these recruiting"},{"speaker":"Reade Harpham","startTime":3261.09,"endTime":3265.23,"body":"companies help us find those"},{"speaker":"Reade Harpham","startTime":3261.09,"endTime":3265.23,"body":"people, either in Columbus or"},{"speaker":"Reade Harpham","startTime":3265.23,"endTime":3268.41,"body":"nationally, globally, help us"},{"speaker":"Reade Harpham","startTime":3265.23,"endTime":3268.41,"body":"find the right people help us"},{"speaker":"Reade Harpham","startTime":3268.41,"endTime":3273.06,"body":"orchestrate, you know, it's not"},{"speaker":"Reade Harpham","startTime":3268.41,"endTime":3273.06,"body":"an easy task to get nurses in"},{"speaker":"Reade Harpham","startTime":3273.06,"endTime":3276.69,"body":"Tokyo, to come to a recruiting,"},{"speaker":"Reade Harpham","startTime":3273.06,"endTime":3276.69,"body":"you know, research facility in"},{"speaker":"Reade Harpham","startTime":3276.69,"endTime":3279.57,"body":"their spare time and run through"},{"speaker":"Reade Harpham","startTime":3276.69,"endTime":3279.57,"body":"a series of evaluative studies."},{"speaker":"Reade Harpham","startTime":3280.14,"endTime":3285.48,"body":"But so we rely really heavily on"},{"speaker":"Reade Harpham","startTime":3280.14,"endTime":3285.48,"body":"these recruiting partners. You"},{"speaker":"Reade Harpham","startTime":3285.48,"endTime":3287.94,"body":"know, in its, it might be a"},{"speaker":"Reade Harpham","startTime":3285.48,"endTime":3287.94,"body":"little bit out of scope, or out"},{"speaker":"Reade Harpham","startTime":3287.94,"endTime":3291.24,"body":"not out of scope, but out of Out"},{"speaker":"Reade Harpham","startTime":3287.94,"endTime":3291.24,"body":"of Frame for what a, an"},{"speaker":"Reade Harpham","startTime":3291.24,"endTime":3294.48,"body":"engineering team might be"},{"speaker":"Reade Harpham","startTime":3291.24,"endTime":3294.48,"body":"thinking. But to recognize that,"},{"speaker":"Reade Harpham","startTime":3294.5099999999998,"endTime":3297.09,"body":"yeah, these are going to be used"},{"speaker":"Reade Harpham","startTime":3294.5099999999998,"endTime":3297.09,"body":"by specific people, and you, the"},{"speaker":"Reade Harpham","startTime":3297.09,"endTime":3300.63,"body":"engineer are very likely not the"},{"speaker":"Reade Harpham","startTime":3297.09,"endTime":3300.63,"body":"end user. And so you should"},{"speaker":"Reade Harpham","startTime":3300.63,"endTime":3303.63,"body":"really consider trying to find"},{"speaker":"Reade Harpham","startTime":3300.63,"endTime":3303.63,"body":"people who are your end user, if"},{"speaker":"Reade Harpham","startTime":3303.63,"endTime":3306.36,"body":"you don't have the, you know, if"},{"speaker":"Reade Harpham","startTime":3303.63,"endTime":3306.36,"body":"you don't have the luxury of"},{"speaker":"Reade Harpham","startTime":3306.75,"endTime":3310.7999999999997,"body":"internal experts, or clinical"},{"speaker":"Reade Harpham","startTime":3306.75,"endTime":3310.7999999999997,"body":"staff, or a pool of people"},{"speaker":"Reade Harpham","startTime":3310.7999999999997,"endTime":3313.71,"body":"around that aren't part of your"},{"speaker":"Reade Harpham","startTime":3310.7999999999997,"endTime":3313.71,"body":"company that are will give you"},{"speaker":"Reade Harpham","startTime":3313.71,"endTime":3316.47,"body":"clinical feedback, then you're"},{"speaker":"Reade Harpham","startTime":3313.71,"endTime":3316.47,"body":"going to need to go out and find"},{"speaker":"Reade Harpham","startTime":3316.92,"endTime":3319.92,"body":"actual users and from my"},{"speaker":"Reade Harpham","startTime":3316.92,"endTime":3319.92,"body":"perspective, in the work that I"},{"speaker":"Reade Harpham","startTime":3319.92,"endTime":3324.7799999999997,"body":"do, and my team I work with does"},{"speaker":"Reade Harpham","startTime":3319.92,"endTime":3324.7799999999997,"body":"recruiters as our it's a"},{"speaker":"Reade Harpham","startTime":3324.7799999999997,"endTime":3327.9,"body":"critical vendor for us, because"},{"speaker":"Reade Harpham","startTime":3324.7799999999997,"endTime":3327.9,"body":"we have to find the right"},{"speaker":"Reade Harpham","startTime":3327.9,"endTime":3328.32,"body":"people."},{"speaker":"Aaron Moncur","startTime":3328.65,"endTime":3332.4,"body":"Awesome. I love"},{"speaker":"Aaron Moncur","startTime":3328.65,"endTime":3332.4,"body":"it. Okay, last question. What"},{"speaker":"Aaron Moncur","startTime":3332.4,"endTime":3336.84,"body":"are a few of the biggest"},{"speaker":"Aaron Moncur","startTime":3332.4,"endTime":3336.84,"body":"challenges that you encounter at"},{"speaker":"Aaron Moncur","startTime":3336.84,"endTime":3337.35,"body":"work?"},{"speaker":"Reade Harpham","startTime":3339.96,"endTime":3343.17,"body":"Lately, it's been"},{"speaker":"Reade Harpham","startTime":3339.96,"endTime":3343.17,"body":"actually been in work at work?"},{"speaker":"Aaron Moncur","startTime":3343.92,"endTime":3347.64,"body":"Because so"},{"speaker":"Aaron Moncur","startTime":3343.92,"endTime":3347.64,"body":"isolation? Yeah. Corn"},{"speaker":"Reade Harpham","startTime":3347.67,"endTime":3351.21,"body":"we have?"},{"speaker":"Reade Harpham","startTime":3347.67,"endTime":3351.21,"body":"Actually, you know, we, I"},{"speaker":"Reade Harpham","startTime":3351.21,"endTime":3354.0299999999997,"body":"haven't I've been back in the"},{"speaker":"Reade Harpham","startTime":3351.21,"endTime":3354.0299999999997,"body":"office, I think once since since"},{"speaker":"Reade Harpham","startTime":3354.0299999999997,"endTime":3358.95,"body":"March 11. We very quickly, I"},{"speaker":"Reade Harpham","startTime":3354.0299999999997,"endTime":3358.95,"body":"think quicker than we thought we"},{"speaker":"Reade Harpham","startTime":3358.95,"endTime":3365.04,"body":"could became virtual. And with"},{"speaker":"Reade Harpham","startTime":3358.95,"endTime":3365.04,"body":"by using things like whiteboard"},{"speaker":"Reade Harpham","startTime":3365.25,"endTime":3369.0,"body":"and teams, and in all the"},{"speaker":"Reade Harpham","startTime":3365.25,"endTime":3369.0,"body":"virtual tools we have, we are"},{"speaker":"Reade Harpham","startTime":3369.0299999999997,"endTime":3373.02,"body":"fully operational. The people"},{"speaker":"Reade Harpham","startTime":3369.0299999999997,"endTime":3373.02,"body":"who need to be in the building"},{"speaker":"Reade Harpham","startTime":3373.02,"endTime":3376.5299999999997,"body":"to run the machines are running"},{"speaker":"Reade Harpham","startTime":3373.02,"endTime":3376.5299999999997,"body":"the machines, they're there, and"},{"speaker":"Reade Harpham","startTime":3376.5299999999997,"endTime":3378.99,"body":"people who don't need to be"},{"speaker":"Reade Harpham","startTime":3376.5299999999997,"endTime":3378.99,"body":"there are not there because we"},{"speaker":"Reade Harpham","startTime":3378.99,"endTime":3381.93,"body":"don't want to jeopardize their"},{"speaker":"Reade Harpham","startTime":3378.99,"endTime":3381.93,"body":"health, ultimately, the health"},{"speaker":"Reade Harpham","startTime":3381.93,"endTime":3385.44,"body":"of a company. So it's been"},{"speaker":"Reade Harpham","startTime":3381.93,"endTime":3385.44,"body":"difficult. It's been a little"},{"speaker":"Reade Harpham","startTime":3385.44,"endTime":3387.33,"body":"bit of adjustment, but I think,"},{"speaker":"Reade Harpham","startTime":3385.44,"endTime":3387.33,"body":"you know, it's been actually"},{"speaker":"Reade Harpham","startTime":3387.33,"endTime":3390.57,"body":"kind of cool to see how we are"},{"speaker":"Reade Harpham","startTime":3387.33,"endTime":3390.57,"body":"turning into a virtual company"},{"speaker":"Reade Harpham","startTime":3391.92,"endTime":3394.2599999999998,"body":"that hopefully will change soon,"},{"speaker":"Reade Harpham","startTime":3391.92,"endTime":3394.2599999999998,"body":"and we'll be able to get back as"},{"speaker":"Reade Harpham","startTime":3394.2599999999998,"endTime":3397.0499999999997,"body":"as a team and but you know, it's"},{"speaker":"Reade Harpham","startTime":3394.2599999999998,"endTime":3397.0499999999997,"body":"sort of forever change that"},{"speaker":"Reade Harpham","startTime":3397.0499999999997,"endTime":3400.02,"body":"we're gonna be able to work"},{"speaker":"Reade Harpham","startTime":3397.0499999999997,"endTime":3400.02,"body":"differently. And that's great. A"},{"speaker":"Reade Harpham","startTime":3400.02,"endTime":3403.11,"body":"lot of our, a lot of our clients"},{"speaker":"Reade Harpham","startTime":3400.02,"endTime":3403.11,"body":"are in the same boat. And so"},{"speaker":"Reade Harpham","startTime":3403.14,"endTime":3405.48,"body":"we're not unique in the space."},{"speaker":"Reade Harpham","startTime":3403.14,"endTime":3405.48,"body":"So we're all sharing the same"},{"speaker":"Reade Harpham","startTime":3405.48,"endTime":3408.39,"body":"things going through the same"},{"speaker":"Reade Harpham","startTime":3405.48,"endTime":3408.39,"body":"things at the same time. I think"},{"speaker":"Reade Harpham","startTime":3408.42,"endTime":3411.27,"body":"another thing, just from a"},{"speaker":"Reade Harpham","startTime":3408.42,"endTime":3411.27,"body":"business perspective is, you"},{"speaker":"Reade Harpham","startTime":3411.27,"endTime":3413.91,"body":"know, the ever changing economy"},{"speaker":"Reade Harpham","startTime":3411.27,"endTime":3413.91,"body":"and what's you know, what's"},{"speaker":"Reade Harpham","startTime":3413.91,"endTime":3417.21,"body":"happening? And as the market"},{"speaker":"Reade Harpham","startTime":3413.91,"endTime":3417.21,"body":"goes down, our clients going to,"},{"speaker":"Reade Harpham","startTime":3417.93,"endTime":3422.04,"body":"are they going to jettison their"},{"speaker":"Reade Harpham","startTime":3417.93,"endTime":3422.04,"body":"internal r\u0026d teams and rely more"},{"speaker":"Reade Harpham","startTime":3422.04,"endTime":3425.88,"body":"on consultants are they going to"},{"speaker":"Reade Harpham","startTime":3422.04,"endTime":3425.88,"body":"locked down and say, We want to"},{"speaker":"Reade Harpham","startTime":3425.88,"endTime":3428.73,"body":"keep our own people, let's, you"},{"speaker":"Reade Harpham","startTime":3425.88,"endTime":3428.73,"body":"know, we're gonna not use any"},{"speaker":"Reade Harpham","startTime":3428.73,"endTime":3433.29,"body":"more consultants. Understanding"},{"speaker":"Reade Harpham","startTime":3428.73,"endTime":3433.29,"body":"that and understand and be able"},{"speaker":"Reade Harpham","startTime":3433.29,"endTime":3436.02,"body":"to navigate that landscape is"},{"speaker":"Reade Harpham","startTime":3433.29,"endTime":3436.02,"body":"important, that is a challenge"},{"speaker":"Reade Harpham","startTime":3436.02,"endTime":3441.54,"body":"that we see. And, you know, the"},{"speaker":"Reade Harpham","startTime":3436.02,"endTime":3441.54,"body":"other one that we just talked"},{"speaker":"Reade Harpham","startTime":3441.54,"endTime":3443.94,"body":"about the other day, is the"},{"speaker":"Reade Harpham","startTime":3441.54,"endTime":3443.94,"body":"whole notion of now, now with"},{"speaker":"Reade Harpham","startTime":3443.94,"endTime":3447.42,"body":"this whole post COVID world, or"},{"speaker":"Reade Harpham","startTime":3443.94,"endTime":3447.42,"body":"not post COVID. But post,"},{"speaker":"Reade Harpham","startTime":3447.5099999999998,"endTime":3451.44,"body":"everybody looks down for COVID."},{"speaker":"Reade Harpham","startTime":3447.5099999999998,"endTime":3451.44,"body":"How do we how do we engage with"},{"speaker":"Reade Harpham","startTime":3451.44,"endTime":3455.67,"body":"our clients? How do we? How do"},{"speaker":"Reade Harpham","startTime":3451.44,"endTime":3455.67,"body":"we meet new clients, you know,"},{"speaker":"Reade Harpham","startTime":3455.67,"endTime":3457.7999999999997,"body":"trade shows, and those things"},{"speaker":"Reade Harpham","startTime":3455.67,"endTime":3457.7999999999997,"body":"are pretty much dead for the"},{"speaker":"Reade Harpham","startTime":3457.7999999999997,"endTime":3459.81,"body":"next couple of years. So what"},{"speaker":"Reade Harpham","startTime":3457.7999999999997,"endTime":3459.81,"body":"are we going to do from a"},{"speaker":"Reade Harpham","startTime":3459.81,"endTime":3462.69,"body":"virtual standpoint, to be able"},{"speaker":"Reade Harpham","startTime":3459.81,"endTime":3462.69,"body":"to introduce ourselves and get"},{"speaker":"Reade Harpham","startTime":3462.69,"endTime":3466.02,"body":"people to know who we are, and"},{"speaker":"Reade Harpham","startTime":3462.69,"endTime":3466.02,"body":"why we do things and how we can"},{"speaker":"Reade Harpham","startTime":3466.02,"endTime":3469.65,"body":"help them. So, you know, those"},{"speaker":"Reade Harpham","startTime":3466.02,"endTime":3469.65,"body":"are some of the things that"},{"speaker":"Reade Harpham","startTime":3469.65,"endTime":3471.72,"body":"you're sort of chew on, as"},{"speaker":"Reade Harpham","startTime":3469.65,"endTime":3471.72,"body":"you're as you're kind of going"},{"speaker":"Reade Harpham","startTime":3471.72,"endTime":3476.4,"body":"through your day. The other"},{"speaker":"Reade Harpham","startTime":3471.72,"endTime":3476.4,"body":"thing, you know, another thing"},{"speaker":"Reade Harpham","startTime":3476.4,"endTime":3480.69,"body":"that we that we think about PD"},{"speaker":"Reade Harpham","startTime":3476.4,"endTime":3480.69,"body":"is is, you know, like we talked"},{"speaker":"Reade Harpham","startTime":3480.69,"endTime":3484.65,"body":"about a little earlier, how do"},{"speaker":"Reade Harpham","startTime":3480.69,"endTime":3484.65,"body":"you how do you find talent, keep"},{"speaker":"Reade Harpham","startTime":3484.65,"endTime":3488.25,"body":"them, keep them happy, allow"},{"speaker":"Reade Harpham","startTime":3484.65,"endTime":3488.25,"body":"them to do great things. And"},{"speaker":"Reade Harpham","startTime":3488.25,"endTime":3491.22,"body":"now, you know, you overlay the"},{"speaker":"Reade Harpham","startTime":3488.25,"endTime":3491.22,"body":"notion of, we're not all in the"},{"speaker":"Reade Harpham","startTime":3491.22,"endTime":3494.31,"body":"same building at the same time,"},{"speaker":"Reade Harpham","startTime":3491.22,"endTime":3494.31,"body":"you know, there is a cultural"},{"speaker":"Reade Harpham","startTime":3494.31,"endTime":3496.98,"body":"aspect of that, that's going to"},{"speaker":"Reade Harpham","startTime":3494.31,"endTime":3496.98,"body":"be diminished a little bit, I'm"},{"speaker":"Reade Harpham","startTime":3496.98,"endTime":3499.98,"body":"not gonna say it's going to be"},{"speaker":"Reade Harpham","startTime":3496.98,"endTime":3499.98,"body":"going going away. But, you know,"},{"speaker":"Reade Harpham","startTime":3499.98,"endTime":3503.43,"body":"I do have a little bit of worry"},{"speaker":"Reade Harpham","startTime":3499.98,"endTime":3503.43,"body":"about people, the social people"},{"speaker":"Reade Harpham","startTime":3503.43,"endTime":3506.94,"body":"who need that energy of others"},{"speaker":"Reade Harpham","startTime":3503.43,"endTime":3506.94,"body":"in a time when you can't, is"},{"speaker":"Reade Harpham","startTime":3506.94,"endTime":3509.73,"body":"that going to help, you know,"},{"speaker":"Reade Harpham","startTime":3506.94,"endTime":3509.73,"body":"that can have impacts on him. So"},{"speaker":"Reade Harpham","startTime":3510.9,"endTime":3513.69,"body":"you know, but again, the, the"},{"speaker":"Reade Harpham","startTime":3510.9,"endTime":3513.69,"body":"beauty that I am seeing or have"},{"speaker":"Reade Harpham","startTime":3513.69,"endTime":3516.33,"body":"seen over the past five years of"},{"speaker":"Reade Harpham","startTime":3513.69,"endTime":3516.33,"body":"PD is that we are rather"},{"speaker":"Reade Harpham","startTime":3516.33,"endTime":3519.2999999999997,"body":"organic, and how we operate, so"},{"speaker":"Reade Harpham","startTime":3516.33,"endTime":3519.2999999999997,"body":"we could kind of roll with the"},{"speaker":"Reade Harpham","startTime":3519.2999999999997,"endTime":3523.41,"body":"punches as we go. We also"},{"speaker":"Reade Harpham","startTime":3519.2999999999997,"endTime":3523.41,"body":"maintain consumer industrial and"},{"speaker":"Reade Harpham","startTime":3523.41,"endTime":3525.99,"body":"medical business lines or"},{"speaker":"Reade Harpham","startTime":3523.41,"endTime":3525.99,"body":"business units, if you will, you"},{"speaker":"Reade Harpham","startTime":3525.99,"endTime":3528.99,"body":"know, we focus on those three"},{"speaker":"Reade Harpham","startTime":3525.99,"endTime":3528.99,"body":"areas. So when one's up and the"},{"speaker":"Reade Harpham","startTime":3528.99,"endTime":3532.35,"body":"others down, we're okay, when"},{"speaker":"Reade Harpham","startTime":3528.99,"endTime":3532.35,"body":"one maybe recedes a little bit,"},{"speaker":"Reade Harpham","startTime":3532.38,"endTime":3536.0099999999998,"body":"we can push that energy into"},{"speaker":"Reade Harpham","startTime":3532.38,"endTime":3536.0099999999998,"body":"another one. You know, we, in"},{"speaker":"Reade Harpham","startTime":3536.0099999999998,"endTime":3539.31,"body":"the past, we, for example, have"},{"speaker":"Reade Harpham","startTime":3536.0099999999998,"endTime":3539.31,"body":"a lot of experience in a"},{"speaker":"Reade Harpham","startTime":3539.31,"endTime":3542.52,"body":"consumer product design of hand"},{"speaker":"Reade Harpham","startTime":3539.31,"endTime":3542.52,"body":"tools. Well, you know, if that,"},{"speaker":"Reade Harpham","startTime":3542.58,"endTime":3545.1,"body":"if that diminishes, then we can"},{"speaker":"Reade Harpham","startTime":3542.58,"endTime":3545.1,"body":"probably move into and we'll"},{"speaker":"Reade Harpham","startTime":3545.1,"endTime":3548.7599999999998,"body":"probably move into more"},{"speaker":"Reade Harpham","startTime":3545.1,"endTime":3548.7599999999998,"body":"industrial and medical design of"},{"speaker":"Reade Harpham","startTime":3548.7599999999998,"endTime":3552.15,"body":"hand tools, because people in"},{"speaker":"Reade Harpham","startTime":3548.7599999999998,"endTime":3552.15,"body":"those spaces, need hand tools."},{"speaker":"Reade Harpham","startTime":3552.15,"endTime":3554.5499999999997,"body":"And we have expertise in design,"},{"speaker":"Reade Harpham","startTime":3552.15,"endTime":3554.5499999999997,"body":"development of hand tools. So"},{"speaker":"Reade Harpham","startTime":3554.94,"endTime":3558.84,"body":"just kind of a matter of staying"},{"speaker":"Reade Harpham","startTime":3554.94,"endTime":3558.84,"body":"up on the current environment"},{"speaker":"Reade Harpham","startTime":3558.84,"endTime":3561.7799999999997,"body":"where we think things are going"},{"speaker":"Reade Harpham","startTime":3558.84,"endTime":3561.7799999999997,"body":"and being able to put energy to"},{"speaker":"Reade Harpham","startTime":3561.7799999999997,"endTime":3564.39,"body":"see as this makes sense to put"},{"speaker":"Reade Harpham","startTime":3561.7799999999997,"endTime":3564.39,"body":"some people here and you know,"},{"speaker":"Reade Harpham","startTime":3564.39,"endTime":3568.71,"body":"like Edie, to make sense to, you"},{"speaker":"Reade Harpham","startTime":3564.39,"endTime":3568.71,"body":"know, to follow Eddie's path"},{"speaker":"Reade Harpham","startTime":3568.71,"endTime":3571.41,"body":"when it comes to sound design."},{"speaker":"Reade Harpham","startTime":3568.71,"endTime":3571.41,"body":"And yeah, it does. And"},{"speaker":"Reade Harpham","startTime":3571.41,"endTime":3572.64,"body":"something's working, something's"},{"speaker":"Reade Harpham","startTime":3571.41,"endTime":3572.64,"body":"out."},{"speaker":"Aaron Moncur","startTime":3572.88,"endTime":3576.45,"body":"Yeah. Well, I love"},{"speaker":"Aaron Moncur","startTime":3572.88,"endTime":3576.45,"body":"it. Some some companies, I think"},{"speaker":"Aaron Moncur","startTime":3576.45,"endTime":3579.27,"body":"probably, like you said, right,"},{"speaker":"Aaron Moncur","startTime":3576.45,"endTime":3579.27,"body":"you have to have the right"},{"speaker":"Aaron Moncur","startTime":3579.27,"endTime":3582.21,"body":"people, some companies are not"},{"speaker":"Aaron Moncur","startTime":3579.27,"endTime":3582.21,"body":"going to be able to work in such"},{"speaker":"Aaron Moncur","startTime":3582.21,"endTime":3587.2799999999997,"body":"a kind of free flowing organic"},{"speaker":"Aaron Moncur","startTime":3582.21,"endTime":3587.2799999999997,"body":"matter. But I love that. I mean,"},{"speaker":"Aaron Moncur","startTime":3587.2799999999997,"endTime":3590.25,"body":"that to me that that's the kind"},{"speaker":"Aaron Moncur","startTime":3587.2799999999997,"endTime":3590.25,"body":"of place where that's my happy"},{"speaker":"Aaron Moncur","startTime":3590.25,"endTime":3594.57,"body":"place, right to go. Happy"},{"speaker":"Aaron Moncur","startTime":3590.25,"endTime":3594.57,"body":"Gilmore. Right. All right. Well"},{"speaker":"Aaron Moncur","startTime":3594.57,"endTime":3596.37,"body":"Reade, how can people get a hold"},{"speaker":"Aaron Moncur","startTime":3594.57,"endTime":3596.37,"body":"of you?"},{"speaker":"Reade Harpham","startTime":3597.93,"endTime":3600.39,"body":"So probably the"},{"speaker":"Reade Harpham","startTime":3597.93,"endTime":3600.39,"body":"easiest way you can send an"},{"speaker":"Reade Harpham","startTime":3600.39,"endTime":3603.7799999999997,"body":"email to me directly at"},{"speaker":"Reade Harpham","startTime":3600.39,"endTime":3603.7799999999997,"body":"priority. So my email address is"},{"speaker":"Reade Harpham","startTime":3606.0299999999997,"endTime":3609.06,"body":"RHarpham@prioritydesigns.com."},{"speaker":"Reade Harpham","startTime":3606.0299999999997,"endTime":3609.06,"body":"And or you can just go to"},{"speaker":"Reade Harpham","startTime":3609.06,"endTime":3612.69,"body":"LinkedIn, find me on LinkedIn,"},{"speaker":"Reade Harpham","startTime":3609.06,"endTime":3612.69,"body":"send me a message. I'm sitting"},{"speaker":"Reade Harpham","startTime":3612.69,"endTime":3614.94,"body":"on my computer eight hours a"},{"speaker":"Reade Harpham","startTime":3612.69,"endTime":3614.94,"body":"day. So I'm sure I will see it."},{"speaker":"Reade Harpham","startTime":3615.42,"endTime":3618.2999999999997,"body":"It'll pop up on my screen. But"},{"speaker":"Reade Harpham","startTime":3615.42,"endTime":3618.2999999999997,"body":"yeah, anybody has any questions"},{"speaker":"Reade Harpham","startTime":3618.2999999999997,"endTime":3620.61,"body":"or wants to learn more, I'm"},{"speaker":"Reade Harpham","startTime":3618.2999999999997,"endTime":3620.61,"body":"happy to happy to talk in more"},{"speaker":"Aaron Moncur","startTime":3620.56,"endTime":3623.89,"body":"Fantastic,"},{"speaker":"Aaron Moncur","startTime":3620.56,"endTime":3623.89,"body":"fantastic. Well, I've done"},{"speaker":"Aaron Moncur","startTime":3620.61,"endTime":3621.06,"body":"detail."},{"speaker":"Aaron Moncur","startTime":3623.89,"endTime":3628.57,"body":"about, I don't know, 25 or 30 of"},{"speaker":"Aaron Moncur","startTime":3623.89,"endTime":3628.57,"body":"these podcasts so far. And there"},{"speaker":"Aaron Moncur","startTime":3628.57,"endTime":3631.57,"body":"have been a couple where I felt"},{"speaker":"Aaron Moncur","startTime":3628.57,"endTime":3631.57,"body":"like there was just this really"},{"speaker":"Aaron Moncur","startTime":3631.57,"endTime":3635.08,"body":"good flow of energy back and"},{"speaker":"Aaron Moncur","startTime":3631.57,"endTime":3635.08,"body":"forth. And for me, personally,"},{"speaker":"Aaron Moncur","startTime":3635.29,"endTime":3637.69,"body":"you might feel completely"},{"speaker":"Aaron Moncur","startTime":3635.29,"endTime":3637.69,"body":"differently. But this has been"},{"speaker":"Aaron Moncur","startTime":3637.69,"endTime":3640.66,"body":"one of them for sure. I've"},{"speaker":"Aaron Moncur","startTime":3637.69,"endTime":3640.66,"body":"really, really enjoyed hearing"},{"speaker":"Aaron Moncur","startTime":3640.66,"endTime":3644.59,"body":"about your experiences and about"},{"speaker":"Aaron Moncur","startTime":3640.66,"endTime":3644.59,"body":"how PD works and operates and"},{"speaker":"Aaron Moncur","startTime":3644.59,"endTime":3648.2799999999997,"body":"just the whole thing was just a"},{"speaker":"Aaron Moncur","startTime":3644.59,"endTime":3648.2799999999997,"body":"complete pleasure for me. So"},{"speaker":"Aaron Moncur","startTime":3648.2799999999997,"endTime":3649.72,"body":"thank you so much, Reade."},{"speaker":"Reade Harpham","startTime":3650.17,"endTime":3652.24,"body":"Thank you"},{"speaker":"Reade Harpham","startTime":3650.17,"endTime":3652.24,"body":"appreciate I agree. It's, it's"},{"speaker":"Reade Harpham","startTime":3652.27,"endTime":3655.72,"body":"it's nice to have sort of this"},{"speaker":"Reade Harpham","startTime":3652.27,"endTime":3655.72,"body":"common common theme and have an"},{"speaker":"Reade Harpham","startTime":3655.72,"endTime":3658.27,"body":"open discussion about it. So"},{"speaker":"Reade Harpham","startTime":3655.72,"endTime":3658.27,"body":"yeah, technical issues aside on"},{"speaker":"Reade Harpham","startTime":3658.27,"endTime":3661.75,"body":"my on my end, I appreciate your"},{"speaker":"Reade Harpham","startTime":3658.27,"endTime":3661.75,"body":"patience. I appreciate the"},{"speaker":"Reade Harpham","startTime":3661.7799999999997,"endTime":3662.59,"body":"appreciate the opportunity."},{"speaker":"Aaron Moncur","startTime":3663.2799999999997,"endTime":3666.1,"body":"Absolutely. Well,"},{"speaker":"Aaron Moncur","startTime":3663.2799999999997,"endTime":3666.1,"body":"that's it for this episode of"},{"speaker":"Aaron Moncur","startTime":3666.1,"endTime":3668.0499999999997,"body":"being an engineer tune in next"},{"speaker":"Aaron Moncur","startTime":3666.1,"endTime":3668.0499999999997,"body":"time."},{"speaker":"Aaron Moncur","startTime":3671.59,"endTime":3675.58,"body":"I'm Aaron Moncure, founder of"},{"speaker":"Aaron Moncur","startTime":3671.59,"endTime":3675.58,"body":"pipeline design and engineering."},{"speaker":"Aaron Moncur","startTime":3676.0,"endTime":3678.16,"body":"If you liked what you heard"},{"speaker":"Aaron Moncur","startTime":3676.0,"endTime":3678.16,"body":"today, please leave us a"},{"speaker":"Aaron Moncur","startTime":3678.16,"endTime":3682.39,"body":"positive review. It really helps"},{"speaker":"Aaron Moncur","startTime":3678.16,"endTime":3682.39,"body":"other people find the show. To"},{"speaker":"Aaron Moncur","startTime":3682.39,"endTime":3685.0299999999997,"body":"learn how your engineering team"},{"speaker":"Aaron Moncur","startTime":3682.39,"endTime":3685.0299999999997,"body":"can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3685.0299999999997,"endTime":3689.41,"body":"expertise in developing turnkey"},{"speaker":"Aaron Moncur","startTime":3685.0299999999997,"endTime":3689.41,"body":"custom test fixtures, automated"},{"speaker":"Aaron Moncur","startTime":3689.41,"endTime":3692.5,"body":"equipment and product design,"},{"speaker":"Aaron Moncur","startTime":3689.41,"endTime":3692.5,"body":"visit us at"},{"speaker":"Aaron Moncur","startTime":3692.74,"endTime":3697.06,"body":"testfixturedesign.com. Thanks"},{"speaker":"Aaron Moncur","startTime":3692.74,"endTime":3697.06,"body":"for listening."}]}