{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.51,"endTime":3.6,"body":"Live today we are"},{"speaker":"Aaron Moncur","startTime":0.51,"endTime":3.6,"body":"introducing a new program to the"},{"speaker":"Aaron Moncur","startTime":3.6,"endTime":6.96,"body":"being an engineer podcast to"},{"speaker":"Aaron Moncur","startTime":3.6,"endTime":6.96,"body":"recognize engineers who excel in"},{"speaker":"Aaron Moncur","startTime":6.96,"endTime":12.3,"body":"their field, go to teen"},{"speaker":"Aaron Moncur","startTime":6.96,"endTime":12.3,"body":"pipeline.us/excellence and fill"},{"speaker":"Aaron Moncur","startTime":12.3,"endTime":14.67,"body":"out the form with the name of"},{"speaker":"Aaron Moncur","startTime":12.3,"endTime":14.67,"body":"your nominee and a short"},{"speaker":"Aaron Moncur","startTime":14.67,"endTime":17.97,"body":"description of what makes him or"},{"speaker":"Aaron Moncur","startTime":14.67,"endTime":17.97,"body":"her deserving of the award."},{"speaker":"Aaron Moncur","startTime":18.24,"endTime":20.82,"body":"Winners will be announced and"},{"speaker":"Aaron Moncur","startTime":18.24,"endTime":20.82,"body":"recognized on the show and will"},{"speaker":"Aaron Moncur","startTime":20.82,"endTime":25.29,"body":"receive some complimentary being"},{"speaker":"Aaron Moncur","startTime":20.82,"endTime":25.29,"body":"an engineer podcasts swag, the"},{"speaker":"Aaron Moncur","startTime":25.29,"endTime":31.17,"body":"program is live right now go to"},{"speaker":"Aaron Moncur","startTime":25.29,"endTime":31.17,"body":"Team pipeline.us/excellence and"},{"speaker":"Aaron Moncur","startTime":31.17,"endTime":34.23,"body":"give an engineer the recognition"},{"speaker":"Aaron Moncur","startTime":31.17,"endTime":34.23,"body":"he or she deserves."},{"speaker":"Ian Peterman","startTime":36.96,"endTime":40.56,"body":"I did everything I"},{"speaker":"Ian Peterman","startTime":36.96,"endTime":40.56,"body":"was the only designer that they"},{"speaker":"Ian Peterman","startTime":40.56,"endTime":43.89,"body":"had I did all the design all the"},{"speaker":"Ian Peterman","startTime":40.56,"endTime":43.89,"body":"engineering all the supply chain"},{"speaker":"Ian Peterman","startTime":43.89,"endTime":48.3,"body":"all everything. And it made way"},{"speaker":"Ian Peterman","startTime":43.89,"endTime":48.3,"body":"more sense and I feel like"},{"speaker":"Ian Peterman","startTime":48.3,"endTime":51.21,"body":"that's an opportunity most"},{"speaker":"Ian Peterman","startTime":48.3,"endTime":51.21,"body":"people don't have unless you"},{"speaker":"Ian Peterman","startTime":51.57,"endTime":53.28,"body":"work at a really small company"},{"speaker":"Aaron Moncur","startTime":67.28,"endTime":70.4,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":67.28,"endTime":70.4,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":70.4,"endTime":74.84,"body":"Podcast. Today we're speaking"},{"speaker":"Aaron Moncur","startTime":70.4,"endTime":74.84,"body":"with Ian Peterman in grew up"},{"speaker":"Aaron Moncur","startTime":74.84,"endTime":78.41,"body":"surrounded by design,"},{"speaker":"Aaron Moncur","startTime":74.84,"endTime":78.41,"body":"engineering and entrepreneurial"},{"speaker":"Aaron Moncur","startTime":78.41,"endTime":81.95,"body":"people. He started his first"},{"speaker":"Aaron Moncur","startTime":78.41,"endTime":81.95,"body":"business at the age of 12. 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Ian, welcome to the"},{"speaker":"Aaron Moncur","startTime":92.27,"endTime":94.31,"body":"show."},{"speaker":"Ian Peterman","startTime":94.95,"endTime":96.03,"body":"Thanks for having"},{"speaker":"Ian Peterman","startTime":94.95,"endTime":96.03,"body":"me."},{"speaker":"Aaron Moncur","startTime":96.48,"endTime":99.9,"body":"Yeah. All right."},{"speaker":"Aaron Moncur","startTime":96.48,"endTime":99.9,"body":"So what made you decide to begin"},{"speaker":"Aaron Moncur","startTime":99.9,"endTime":101.88,"body":"a career in product design?"},{"speaker":"Ian Peterman","startTime":102.659,"endTime":107.189,"body":"Well, I I was one"},{"speaker":"Ian Peterman","startTime":102.659,"endTime":107.189,"body":"of those kids that knew at a"},{"speaker":"Ian Peterman","startTime":107.189,"endTime":110.879,"body":"young age. So I always was"},{"speaker":"Ian Peterman","startTime":107.189,"endTime":110.879,"body":"drawing sketching. 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I love that"},{"speaker":"Aaron Moncur","startTime":151.05,"endTime":153.24,"body":"you worked for your dad doing"},{"speaker":"Aaron Moncur","startTime":153.51,"endTime":157.47,"body":"some kind of engineering or CAD"},{"speaker":"Aaron Moncur","startTime":153.51,"endTime":157.47,"body":"related work growing up, what"},{"speaker":"Aaron Moncur","startTime":157.47,"endTime":158.34,"body":"did you do for him?"},{"speaker":"Ian Peterman","startTime":158.76,"endTime":162.12,"body":"I did a lot of CAD"},{"speaker":"Ian Peterman","startTime":158.76,"endTime":162.12,"body":"drafting. 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Definitely had to take some"},{"speaker":"Ian Peterman","startTime":198.36,"endTime":202.83,"body":"time to teach me to but I got I"},{"speaker":"Ian Peterman","startTime":202.83,"endTime":203.37,"body":"got better."},{"speaker":"Aaron Moncur","startTime":203.0,"endTime":207.68,"body":"Yeah, of course."},{"speaker":"Aaron Moncur","startTime":203.0,"endTime":207.68,"body":"Yeah. Like all of us. Alright,"},{"speaker":"Aaron Moncur","startTime":207.68,"endTime":210.71,"body":"well, you talk about growing up"},{"speaker":"Aaron Moncur","startTime":207.68,"endTime":210.71,"body":"surrounded by design,"},{"speaker":"Aaron Moncur","startTime":210.74,"endTime":214.43,"body":"engineering, accounting and"},{"speaker":"Aaron Moncur","startTime":210.74,"endTime":214.43,"body":"entrepreneurial people. We heard"},{"speaker":"Aaron Moncur","startTime":214.43,"endTime":217.01,"body":"a little bit about your dad"},{"speaker":"Aaron Moncur","startTime":214.43,"endTime":217.01,"body":"already. Certainly on the design"},{"speaker":"Aaron Moncur","startTime":217.01,"endTime":220.25,"body":"and engineering side. I'd love"},{"speaker":"Aaron Moncur","startTime":217.01,"endTime":220.25,"body":"to hear a little bit more about"},{"speaker":"Aaron Moncur","startTime":220.25,"endTime":223.16,"body":"that environment that you grew"},{"speaker":"Aaron Moncur","startTime":220.25,"endTime":223.16,"body":"up in. What else can you share?"},{"speaker":"Unknown","startTime":223.43,"endTime":227.03,"body":"Yeah, so my my"},{"speaker":"Unknown","startTime":223.43,"endTime":227.03,"body":"grandfather, my dad's dad was"},{"speaker":"Unknown","startTime":227.03,"endTime":234.08,"body":"also a designer engineer. He"},{"speaker":"Unknown","startTime":227.03,"endTime":234.08,"body":"like worked at Boeing 747. 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We'll work on the next"},{"speaker":"Aaron Moncur","startTime":305.19,"endTime":306.69,"body":"one."},{"speaker":"Ian Peterman","startTime":306.9,"endTime":310.44,"body":"It was totally"},{"speaker":"Ian Peterman","startTime":306.9,"endTime":310.44,"body":"normal and and oftentimes it was"},{"speaker":"Ian Peterman","startTime":310.44,"endTime":314.88,"body":"a side business. So they were"},{"speaker":"Ian Peterman","startTime":310.44,"endTime":314.88,"body":"able to, you know, be pretty"},{"speaker":"Ian Peterman","startTime":314.88,"endTime":319.92,"body":"stable but then start the side"},{"speaker":"Ian Peterman","startTime":314.88,"endTime":319.92,"body":"things so I've I've definitely"},{"speaker":"Ian Peterman","startTime":319.95,"endTime":324.75,"body":"that influenced me as I started"},{"speaker":"Ian Peterman","startTime":319.95,"endTime":324.75,"body":"contract work on the side when I"},{"speaker":"Ian Peterman","startTime":324.75,"endTime":329.79,"body":"was 19. 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And so there was"},{"speaker":"Unknown","startTime":499.89,"endTime":503.85,"body":"definitely some of that got to"},{"speaker":"Unknown","startTime":499.89,"endTime":503.85,"body":"put in some effort show quality,"},{"speaker":"Unknown","startTime":503.85,"endTime":506.19,"body":"right and wanted to know the"},{"speaker":"Unknown","startTime":503.85,"endTime":506.19,"body":"quality. They wanted to know all"},{"speaker":"Unknown","startTime":506.19,"endTime":508.47,"body":"these things. And then they were"},{"speaker":"Unknown","startTime":506.19,"endTime":508.47,"body":"the ones that said, Oh, you have"},{"speaker":"Unknown","startTime":508.47,"endTime":511.89,"body":"to go get a rep. Like, we don't"},{"speaker":"Unknown","startTime":508.47,"endTime":511.89,"body":"have any open racks or shelves"},{"speaker":"Unknown","startTime":511.89,"endTime":516.63,"body":"are full. So where do you how do"},{"speaker":"Unknown","startTime":511.89,"endTime":516.63,"body":"you want us to sell it? And then"},{"speaker":"Unknown","startTime":516.87,"endTime":519.33,"body":"my parents helped a little bit"},{"speaker":"Unknown","startTime":516.87,"endTime":519.33,"body":"and like, hey, well they sell"},{"speaker":"Unknown","startTime":519.33,"endTime":523.05,"body":"these racks we can we can take"},{"speaker":"Unknown","startTime":519.33,"endTime":523.05,"body":"you go look and see how much"},{"speaker":"Unknown","startTime":523.05,"endTime":528.45,"body":"those are. And, and it was it"},{"speaker":"Unknown","startTime":523.05,"endTime":528.45,"body":"was a process. But it was, you"},{"speaker":"Unknown","startTime":528.45,"endTime":533.34,"body":"know, I don't remember it being"},{"speaker":"Unknown","startTime":528.45,"endTime":533.34,"body":"super, super hard. But it's been"},{"speaker":"Unknown","startTime":533.34,"endTime":534.27,"body":"a long time. So"},{"speaker":"Aaron Moncur","startTime":535.98,"endTime":539.25,"body":"That's wonderful."},{"speaker":"Aaron Moncur","startTime":535.98,"endTime":539.25,"body":"What What a terrific experience"},{"speaker":"Aaron Moncur","startTime":539.25,"endTime":543.66,"body":"to have grown up. All right."},{"speaker":"Aaron Moncur","startTime":539.25,"endTime":543.66,"body":"Well, many years later, you"},{"speaker":"Aaron Moncur","startTime":543.84,"endTime":548.25,"body":"started a design firm with a few"},{"speaker":"Aaron Moncur","startTime":543.84,"endTime":548.25,"body":"partners. And eventually the"},{"speaker":"Aaron Moncur","startTime":548.25,"endTime":551.1,"body":"partners kind of went in"},{"speaker":"Aaron Moncur","startTime":548.25,"endTime":551.1,"body":"different directions, which is"},{"speaker":"Aaron Moncur","startTime":551.1,"endTime":555.12,"body":"when you then founded the"},{"speaker":"Aaron Moncur","startTime":551.1,"endTime":555.12,"body":"Peterman design firm. What did"},{"speaker":"Aaron Moncur","startTime":555.12,"endTime":557.88,"body":"you hope to achieve with the"},{"speaker":"Aaron Moncur","startTime":555.12,"endTime":557.88,"body":"pyramid design firm that you"},{"speaker":"Aaron Moncur","startTime":557.94,"endTime":561.0,"body":"that didn't exist in the"},{"speaker":"Aaron Moncur","startTime":557.94,"endTime":561.0,"body":"previous company?"},{"speaker":"Ian Peterman","startTime":562.02,"endTime":566.88,"body":"Well, I my main"},{"speaker":"Ian Peterman","startTime":562.02,"endTime":566.88,"body":"focus was to really do more"},{"speaker":"Ian Peterman","startTime":566.88,"endTime":571.44,"body":"products. So the original design"},{"speaker":"Ian Peterman","startTime":566.88,"endTime":571.44,"body":"firm, we did pretty much"},{"speaker":"Ian Peterman","startTime":571.44,"endTime":575.28,"body":"everything. One of the guys was"},{"speaker":"Ian Peterman","startTime":571.44,"endTime":575.28,"body":"a sales one was packaging, great"},{"speaker":"Ian Peterman","startTime":575.31,"endTime":580.2,"body":"branding, one kind of marketing,"},{"speaker":"Ian Peterman","startTime":575.31,"endTime":580.2,"body":"and then I did a lot of product."},{"speaker":"Ian Peterman","startTime":580.59,"endTime":584.07,"body":"And so we did this kind of"},{"speaker":"Ian Peterman","startTime":580.59,"endTime":584.07,"body":"across the board. We ended up"},{"speaker":"Ian Peterman","startTime":584.07,"endTime":587.49,"body":"with lots of website clients,"},{"speaker":"Ian Peterman","startTime":584.07,"endTime":587.49,"body":"and it was a really great"},{"speaker":"Ian Peterman","startTime":587.49,"endTime":591.12,"body":"learning experience and those,"},{"speaker":"Ian Peterman","startTime":587.49,"endTime":591.12,"body":"I've ended up incorporating"},{"speaker":"Ian Peterman","startTime":591.12,"endTime":595.44,"body":"almost all of those things into"},{"speaker":"Ian Peterman","startTime":591.12,"endTime":595.44,"body":"my current firm, but it was it"},{"speaker":"Ian Peterman","startTime":595.44,"endTime":598.38,"body":"was kind of a scattered approach"},{"speaker":"Ian Peterman","startTime":595.44,"endTime":598.38,"body":"because each one of us had our"},{"speaker":"Ian Peterman","startTime":598.38,"endTime":603.09,"body":"own context and our Our own"},{"speaker":"Ian Peterman","startTime":598.38,"endTime":603.09,"body":"specialty. And so what I really"},{"speaker":"Ian Peterman","startTime":603.09,"endTime":606.57,"body":"wanted to pull together with the"},{"speaker":"Ian Peterman","startTime":603.09,"endTime":606.57,"body":"Peterman firm is have this"},{"speaker":"Ian Peterman","startTime":606.57,"endTime":610.23,"body":"product focus. And then"},{"speaker":"Ian Peterman","startTime":606.57,"endTime":610.23,"body":"obviously, we can help you with"},{"speaker":"Ian Peterman","startTime":610.23,"endTime":614.58,"body":"other things, but really focus"},{"speaker":"Ian Peterman","startTime":610.23,"endTime":614.58,"body":"on product companies. I"},{"speaker":"Ian Peterman","startTime":614.58,"endTime":620.13,"body":"originally the first one, we did"},{"speaker":"Ian Peterman","startTime":614.58,"endTime":620.13,"body":"stuff like spas and some medical"},{"speaker":"Ian Peterman","startTime":620.19,"endTime":624.42,"body":"services, things that are just"},{"speaker":"Ian Peterman","startTime":620.19,"endTime":624.42,"body":"there's no products in it. And"},{"speaker":"Ian Peterman","startTime":624.42,"endTime":627.51,"body":"so there's that. And then the"},{"speaker":"Ian Peterman","startTime":624.42,"endTime":627.51,"body":"other thing that was that was"},{"speaker":"Ian Peterman","startTime":627.51,"endTime":632.07,"body":"big is we had offices for the"},{"speaker":"Ian Peterman","startTime":627.51,"endTime":632.07,"body":"first one. And there's, you"},{"speaker":"Ian Peterman","startTime":632.07,"endTime":634.59,"body":"know, there's a certain level of"},{"speaker":"Ian Peterman","startTime":632.07,"endTime":634.59,"body":"like, Oh, we're cool, we have an"},{"speaker":"Ian Peterman","startTime":634.59,"endTime":638.31,"body":"office come visit us. But"},{"speaker":"Ian Peterman","startTime":634.59,"endTime":638.31,"body":"there's also a whole bunch of"},{"speaker":"Ian Peterman","startTime":638.31,"endTime":643.11,"body":"extra money. A lot of work went"},{"speaker":"Ian Peterman","startTime":638.31,"endTime":643.11,"body":"into getting it even set up, you"},{"speaker":"Ian Peterman","startTime":643.11,"endTime":646.44,"body":"know, negotiating the deal to,"},{"speaker":"Ian Peterman","startTime":643.11,"endTime":646.44,"body":"to be able to have the office."},{"speaker":"Ian Peterman","startTime":646.77,"endTime":653.34,"body":"And so I went with no offices, I"},{"speaker":"Ian Peterman","startTime":646.77,"endTime":653.34,"body":"went completely opposite. Never"},{"speaker":"Ian Peterman","startTime":653.34,"endTime":660.33,"body":"had an office, Pio box this"},{"speaker":"Ian Peterman","startTime":653.34,"endTime":660.33,"body":"whole time. And we turned out it"},{"speaker":"Ian Peterman","startTime":660.33,"endTime":664.02,"body":"was a really good decision for"},{"speaker":"Ian Peterman","startTime":660.33,"endTime":664.02,"body":"COVID. We were already there."},{"speaker":"Ian Peterman","startTime":664.41,"endTime":670.41,"body":"Everything was was set up. But"},{"speaker":"Ian Peterman","startTime":664.41,"endTime":670.41,"body":"it really didn't. And we had so"},{"speaker":"Ian Peterman","startTime":670.41,"endTime":675.72,"body":"many clients across the US. So"},{"speaker":"Ian Peterman","startTime":670.41,"endTime":675.72,"body":"having an office wasn't a huge"},{"speaker":"Ian Peterman","startTime":675.72,"endTime":679.2,"body":"plus when we're talking to"},{"speaker":"Ian Peterman","startTime":675.72,"endTime":679.2,"body":"people and yeah, Florida. I've"},{"speaker":"Ian Peterman","startTime":679.2,"endTime":682.77,"body":"worked with people in Canada,"},{"speaker":"Ian Peterman","startTime":679.2,"endTime":682.77,"body":"Europe a couple times,"},{"speaker":"Ian Peterman","startTime":682.92,"endTime":686.19,"body":"Australia, they don't really"},{"speaker":"Ian Peterman","startTime":682.92,"endTime":686.19,"body":"care whether whether I have an"},{"speaker":"Ian Peterman","startTime":686.19,"endTime":690.63,"body":"office or not. So it really"},{"speaker":"Ian Peterman","startTime":686.19,"endTime":690.63,"body":"wasn't the value wasn't there"},{"speaker":"Ian Peterman","startTime":691.05,"endTime":691.8,"body":"that I saw."},{"speaker":"Aaron Moncur","startTime":691.83,"endTime":694.14,"body":"Yeah, I can"},{"speaker":"Aaron Moncur","startTime":691.83,"endTime":694.14,"body":"appreciate that. In the"},{"speaker":"Aaron Moncur","startTime":694.14,"endTime":697.95,"body":"beginning, pipeline did not have"},{"speaker":"Aaron Moncur","startTime":694.14,"endTime":697.95,"body":"offices, either. We were just"},{"speaker":"Aaron Moncur","startTime":697.95,"endTime":701.52,"body":"virtual. Everyone worked from"},{"speaker":"Aaron Moncur","startTime":697.95,"endTime":701.52,"body":"home. We worked from home before"},{"speaker":"Aaron Moncur","startTime":701.55,"endTime":707.07,"body":"working from home was cool. And"},{"speaker":"Aaron Moncur","startTime":701.55,"endTime":707.07,"body":"it's actually right. Right after"},{"speaker":"Aaron Moncur","startTime":707.07,"endTime":711.21,"body":"COVID started that we moved into"},{"speaker":"Aaron Moncur","startTime":707.07,"endTime":711.21,"body":"our first office. And then we've"},{"speaker":"Aaron Moncur","startTime":711.21,"endTime":714.63,"body":"opened up a couple others since"},{"speaker":"Aaron Moncur","startTime":711.21,"endTime":714.63,"body":"then. And I agree with you it is"},{"speaker":"Aaron Moncur","startTime":714.63,"endTime":719.58,"body":"an incredible amount of work to"},{"speaker":"Aaron Moncur","startTime":714.63,"endTime":719.58,"body":"open up an office and I didn't"},{"speaker":"Aaron Moncur","startTime":719.58,"endTime":723.81,"body":"even do a lot of it. But yeah,"},{"speaker":"Aaron Moncur","startTime":719.58,"endTime":723.81,"body":"it's such a huge, huge headache"},{"speaker":"Aaron Moncur","startTime":723.81,"endTime":727.11,"body":"to do all that stuff. Right to"},{"speaker":"Aaron Moncur","startTime":723.81,"endTime":727.11,"body":"the facilities and the"},{"speaker":"Aaron Moncur","startTime":727.41,"endTime":733.53,"body":"agreements and talking with the"},{"speaker":"Aaron Moncur","startTime":727.41,"endTime":733.53,"body":"landlord. Yeah, goodness. This"},{"speaker":"Aaron Moncur","startTime":733.53,"endTime":737.28,"body":"is, is today's only Monday. This"},{"speaker":"Aaron Moncur","startTime":733.53,"endTime":737.28,"body":"is not boding well, for me this"},{"speaker":"Aaron Moncur","startTime":737.28,"endTime":742.86,"body":"week, anyway, you developed a"},{"speaker":"Aaron Moncur","startTime":737.28,"endTime":742.86,"body":"process for product development"},{"speaker":"Aaron Moncur","startTime":742.86,"endTime":746.34,"body":"that you call the Peterman"},{"speaker":"Aaron Moncur","startTime":742.86,"endTime":746.34,"body":"method, can you walk us through"},{"speaker":"Aaron Moncur","startTime":746.34,"endTime":750.12,"body":"that process and help listeners"},{"speaker":"Aaron Moncur","startTime":746.34,"endTime":750.12,"body":"understand how to use it and how"},{"speaker":"Aaron Moncur","startTime":750.12,"endTime":753.06,"body":"to be more effective at"},{"speaker":"Aaron Moncur","startTime":750.12,"endTime":753.06,"body":"developing new products with it?"},{"speaker":"Ian Peterman","startTime":753.69,"endTime":758.1,"body":"So the Peterman"},{"speaker":"Ian Peterman","startTime":753.69,"endTime":758.1,"body":"method is, it is our take on it."},{"speaker":"Ian Peterman","startTime":758.13,"endTime":760.62,"body":"And it's a pretty if you look,"},{"speaker":"Ian Peterman","startTime":758.13,"endTime":760.62,"body":"when you look at it, it's a"},{"speaker":"Ian Peterman","startTime":760.62,"endTime":763.92,"body":"pretty standard process. You"},{"speaker":"Ian Peterman","startTime":760.62,"endTime":763.92,"body":"know, there's design, there's"},{"speaker":"Ian Peterman","startTime":763.92,"endTime":766.98,"body":"engineering, marketing,"},{"speaker":"Ian Peterman","startTime":763.92,"endTime":766.98,"body":"obviously, profit has to be"},{"speaker":"Ian Peterman","startTime":766.98,"endTime":773.13,"body":"there as a step. But where we"},{"speaker":"Ian Peterman","startTime":766.98,"endTime":773.13,"body":"went through and really added to"},{"speaker":"Ian Peterman","startTime":773.13,"endTime":778.02,"body":"it is in the beginning, so"},{"speaker":"Ian Peterman","startTime":773.13,"endTime":778.02,"body":"something that a lot of brands"},{"speaker":"Ian Peterman","startTime":778.02,"endTime":782.88,"body":"don't look at is legacy, that"},{"speaker":"Ian Peterman","startTime":778.02,"endTime":782.88,"body":"long term, what is the impact of"},{"speaker":"Ian Peterman","startTime":782.88,"endTime":786.03,"body":"the business that I'm, I'm"},{"speaker":"Ian Peterman","startTime":782.88,"endTime":786.03,"body":"building with this product, this"},{"speaker":"Ian Peterman","startTime":786.03,"endTime":790.14,"body":"brand, and more and more people"},{"speaker":"Ian Peterman","startTime":786.03,"endTime":790.14,"body":"are thinking about that. But"},{"speaker":"Ian Peterman","startTime":790.35,"endTime":793.14,"body":"it's something that when people"},{"speaker":"Ian Peterman","startTime":790.35,"endTime":793.14,"body":"talk about a product development"},{"speaker":"Ian Peterman","startTime":793.14,"endTime":796.53,"body":"process, they don't really talk"},{"speaker":"Ian Peterman","startTime":793.14,"endTime":796.53,"body":"about that they're really"},{"speaker":"Ian Peterman","startTime":796.53,"endTime":799.89,"body":"focused on Well, I signed it, I"},{"speaker":"Ian Peterman","startTime":796.53,"endTime":799.89,"body":"engineered it, I prototyped it."},{"speaker":"Ian Peterman","startTime":800.61,"endTime":803.88,"body":"And now I'm done. Like it's it's"},{"speaker":"Ian Peterman","startTime":800.61,"endTime":803.88,"body":"in manufacturing, and that it"},{"speaker":"Ian Peterman","startTime":803.88,"endTime":808.68,"body":"kind of just encapsulates that"},{"speaker":"Ian Peterman","startTime":803.88,"endTime":808.68,"body":"piece. And I really believe in"},{"speaker":"Ian Peterman","startTime":808.68,"endTime":813.72,"body":"having cross discipline,"},{"speaker":"Ian Peterman","startTime":808.68,"endTime":813.72,"body":"communication and having people"},{"speaker":"Ian Peterman","startTime":813.72,"endTime":819.06,"body":"involved in more parts of that"},{"speaker":"Ian Peterman","startTime":813.72,"endTime":819.06,"body":"process. Because that isolation"},{"speaker":"Ian Peterman","startTime":819.06,"endTime":823.35,"body":"I worked at, as you mentioned, I"},{"speaker":"Ian Peterman","startTime":819.06,"endTime":823.35,"body":"worked at HP, very siloed I"},{"speaker":"Ian Peterman","startTime":823.35,"endTime":829.89,"body":"worked in test engineering for"},{"speaker":"Ian Peterman","startTime":823.35,"endTime":829.89,"body":"commercial printers only. So we"},{"speaker":"Ian Peterman","startTime":829.89,"endTime":833.46,"body":"didn't do any new initial"},{"speaker":"Ian Peterman","startTime":829.89,"endTime":833.46,"body":"design. It was designed, built"},{"speaker":"Ian Peterman","startTime":833.49,"endTime":837.27,"body":"to completely functional. Then"},{"speaker":"Ian Peterman","startTime":833.49,"endTime":837.27,"body":"they went through some"},{"speaker":"Ian Peterman","startTime":837.27,"endTime":840.15,"body":"destruction tests just to make"},{"speaker":"Ian Peterman","startTime":837.27,"endTime":840.15,"body":"sure that it would survive,"},{"speaker":"Ian Peterman","startTime":840.21,"endTime":843.78,"body":"which was cool. For all those"},{"speaker":"Ian Peterman","startTime":840.21,"endTime":843.78,"body":"things. Giant printers down"},{"speaker":"Ian Peterman","startTime":843.78,"endTime":845.97,"body":"these bumpy things just like"},{"speaker":"Ian Peterman","startTime":843.78,"endTime":845.97,"body":"what you do see those like"},{"speaker":"Ian Peterman","startTime":846.24,"endTime":849.33,"body":"suspension tests for pickup"},{"speaker":"Ian Peterman","startTime":846.24,"endTime":849.33,"body":"trucks where they're like dry"},{"speaker":"Ian Peterman","startTime":849.6,"endTime":851.19,"body":"yeah to printers."},{"speaker":"Aaron Moncur","startTime":851.67,"endTime":853.83,"body":"I'm picturing like"},{"speaker":"Aaron Moncur","startTime":851.67,"endTime":853.83,"body":"an office space scene where"},{"speaker":"Aaron Moncur","startTime":854.13,"endTime":856.47,"body":"baseball bats and you're like"},{"speaker":"Aaron Moncur","startTime":854.13,"endTime":856.47,"body":"crushing things."},{"speaker":"Ian Peterman","startTime":856.53,"endTime":858.51,"body":"Well, it was it"},{"speaker":"Ian Peterman","startTime":856.53,"endTime":858.51,"body":"was in a lab so there was some"},{"speaker":"Ian Peterman","startTime":858.51,"endTime":859.53,"body":"glass wall around it."},{"speaker":"Aaron Moncur","startTime":861.48,"endTime":863.46,"body":"No baseball"},{"speaker":"Aaron Moncur","startTime":861.48,"endTime":863.46,"body":"batsman check got it."},{"speaker":"Ian Peterman","startTime":863.91,"endTime":868.26,"body":"But then all my"},{"speaker":"Ian Peterman","startTime":863.91,"endTime":868.26,"body":"team did was take the broken"},{"speaker":"Ian Peterman","startTime":868.26,"endTime":872.16,"body":"pieces, disassemble it, lay it"},{"speaker":"Ian Peterman","startTime":868.26,"endTime":872.16,"body":"out on tables and figure out"},{"speaker":"Ian Peterman","startTime":872.16,"endTime":876.45,"body":"which pieces broke where and how"},{"speaker":"Ian Peterman","startTime":872.16,"endTime":876.45,"body":"do we reinforce it? That was it"},{"speaker":"Ian Peterman","startTime":876.54,"endTime":879.27,"body":"once we did it went on to the"},{"speaker":"Ian Peterman","startTime":876.54,"endTime":879.27,"body":"next team. We were done."},{"speaker":"Aaron Moncur","startTime":879.9,"endTime":881.91,"body":"That's kind of"},{"speaker":"Aaron Moncur","startTime":879.9,"endTime":881.91,"body":"cool. Actually. I think that'd"},{"speaker":"Aaron Moncur","startTime":881.91,"endTime":883.26,"body":"be kind of fun. Super"},{"speaker":"Ian Peterman","startTime":883.26,"endTime":886.68,"body":"super cool. But"},{"speaker":"Ian Peterman","startTime":883.26,"endTime":886.68,"body":"there's no context as to the"},{"speaker":"Ian Peterman","startTime":886.68,"endTime":890.58,"body":"greater we don't we didn't know"},{"speaker":"Ian Peterman","startTime":886.68,"endTime":890.58,"body":"the end use case very well. We"},{"speaker":"Ian Peterman","startTime":890.58,"endTime":894.33,"body":"just do is going into offices"},{"speaker":"Ian Peterman","startTime":890.58,"endTime":894.33,"body":"but our really our directive was"},{"speaker":"Ian Peterman","startTime":894.33,"endTime":903.66,"body":"just if breaks. Fix. That's it."},{"speaker":"Ian Peterman","startTime":894.33,"endTime":903.66,"body":"That was really working in that"},{"speaker":"Ian Peterman","startTime":903.66,"endTime":908.13,"body":"kind of siloed piece. And then I"},{"speaker":"Ian Peterman","startTime":903.66,"endTime":908.13,"body":"also worked at work with a"},{"speaker":"Ian Peterman","startTime":908.13,"endTime":911.7,"body":"company called barefoot sound"},{"speaker":"Ian Peterman","startTime":908.13,"endTime":911.7,"body":"where I did everything. I was"},{"speaker":"Ian Peterman","startTime":911.73,"endTime":914.91,"body":"the only designer that they had,"},{"speaker":"Ian Peterman","startTime":911.73,"endTime":914.91,"body":"I did all the design, all the"},{"speaker":"Ian Peterman","startTime":914.91,"endTime":918.93,"body":"engineering, all the supply"},{"speaker":"Ian Peterman","startTime":914.91,"endTime":918.93,"body":"chain all everything. And it"},{"speaker":"Ian Peterman","startTime":918.99,"endTime":921.84,"body":"made way more sense. And I feel"},{"speaker":"Ian Peterman","startTime":918.99,"endTime":921.84,"body":"like that's an opportunity most"},{"speaker":"Ian Peterman","startTime":921.84,"endTime":925.8,"body":"people don't have unless you"},{"speaker":"Ian Peterman","startTime":921.84,"endTime":925.8,"body":"work at a really small company."},{"speaker":"Ian Peterman","startTime":926.16,"endTime":930.78,"body":"And so that really just opened I"},{"speaker":"Ian Peterman","startTime":926.16,"endTime":930.78,"body":"need to be aware of so much more"},{"speaker":"Ian Peterman","startTime":931.17,"endTime":933.93,"body":"than just this little piece"},{"speaker":"Ian Peterman","startTime":931.17,"endTime":933.93,"body":"because I wouldn't be able to"},{"speaker":"Ian Peterman","startTime":933.93,"endTime":938.1,"body":"say Oh, well this design change"},{"speaker":"Ian Peterman","startTime":933.93,"endTime":938.1,"body":"is going to impact all of these"},{"speaker":"Ian Peterman","startTime":938.13,"endTime":942.72,"body":"other things down the road. And"},{"speaker":"Ian Peterman","startTime":938.13,"endTime":942.72,"body":"this conversation now with my"},{"speaker":"Ian Peterman","startTime":942.72,"endTime":947.43,"body":"boss is going to determine all"},{"speaker":"Ian Peterman","startTime":942.72,"endTime":947.43,"body":"of these other design changes."},{"speaker":"Ian Peterman","startTime":947.43,"endTime":952.38,"body":"And so that really, for me, it"},{"speaker":"Ian Peterman","startTime":947.43,"endTime":952.38,"body":"clicked of, okay, this isn't"},{"speaker":"Ian Peterman","startTime":952.77,"endTime":956.85,"body":"designing in a silo doesn't"},{"speaker":"Ian Peterman","startTime":952.77,"endTime":956.85,"body":"really work very well, you end"},{"speaker":"Ian Peterman","startTime":956.85,"endTime":961.32,"body":"up missing things and wasting"},{"speaker":"Ian Peterman","startTime":956.85,"endTime":961.32,"body":"time. And so that was kind of"},{"speaker":"Ian Peterman","startTime":961.32,"endTime":967.44,"body":"the the idea behind the Peterman"},{"speaker":"Ian Peterman","startTime":961.32,"endTime":967.44,"body":"for Peterman method was to go,"},{"speaker":"Ian Peterman","startTime":967.44,"endTime":972.54,"body":"Hey, let's let's think about"},{"speaker":"Ian Peterman","startTime":967.44,"endTime":972.54,"body":"these things. Before we go down"},{"speaker":"Ian Peterman","startTime":972.54,"endTime":974.82,"body":"diving justice engineering path."},{"speaker":"Aaron Moncur","startTime":975.48,"endTime":977.76,"body":"Yeah, I noticed on"},{"speaker":"Aaron Moncur","startTime":975.48,"endTime":977.76,"body":"your website, you talk about the"},{"speaker":"Aaron Moncur","startTime":977.82,"endTime":980.58,"body":"what is it called the legacy"},{"speaker":"Aaron Moncur","startTime":977.82,"endTime":980.58,"body":"branding? Is that what you call"},{"speaker":"Aaron Moncur","startTime":980.58,"endTime":984.42,"body":"it? Yeah, that was a term I"},{"speaker":"Aaron Moncur","startTime":980.58,"endTime":984.42,"body":"wasn't familiar with. Can you"},{"speaker":"Aaron Moncur","startTime":984.42,"endTime":987.06,"body":"talk a little bit more legacy"},{"speaker":"Aaron Moncur","startTime":984.42,"endTime":987.06,"body":"branding? I mean, you talked a"},{"speaker":"Aaron Moncur","startTime":987.06,"endTime":988.95,"body":"little bit about what's the"},{"speaker":"Aaron Moncur","startTime":987.06,"endTime":988.95,"body":"impact that it's going to have?"},{"speaker":"Aaron Moncur","startTime":988.95,"endTime":991.8,"body":"But what's your definition of"},{"speaker":"Aaron Moncur","startTime":988.95,"endTime":991.8,"body":"legacy branding?"},{"speaker":"Ian Peterman","startTime":992.339,"endTime":997.739,"body":"Yeah, so for me,"},{"speaker":"Ian Peterman","startTime":992.339,"endTime":997.739,"body":"Legacy branding is something"},{"speaker":"Ian Peterman","startTime":997.739,"endTime":1001.429,"body":"that some people do, but"},{"speaker":"Ian Peterman","startTime":997.739,"endTime":1001.429,"body":"nobody's really given a name to"},{"speaker":"Ian Peterman","startTime":1001.429,"endTime":1007.699,"body":"it. And it's looking at your"},{"speaker":"Ian Peterman","startTime":1001.429,"endTime":1007.699,"body":"brand, long, really long term."},{"speaker":"Ian Peterman","startTime":1008.089,"endTime":1012.979,"body":"And really just determining"},{"speaker":"Ian Peterman","startTime":1008.089,"endTime":1012.979,"body":"actually what the end goal is."},{"speaker":"Ian Peterman","startTime":1013.279,"endTime":1017.419,"body":"Right? There's, do you want this"},{"speaker":"Ian Peterman","startTime":1013.279,"endTime":1017.419,"body":"brand to be one? Or it's like"},{"speaker":"Ian Peterman","startTime":1017.419,"endTime":1021.679,"body":"Macy's, these other 100 plus"},{"speaker":"Ian Peterman","startTime":1017.419,"endTime":1021.679,"body":"year brands? Is that is that the"},{"speaker":"Ian Peterman","startTime":1021.709,"endTime":1025.099,"body":"goal? Is it something that is"},{"speaker":"Ian Peterman","startTime":1021.709,"endTime":1025.099,"body":"going to fit that? Or is it"},{"speaker":"Ian Peterman","startTime":1025.099,"endTime":1028.999,"body":"something more short term where"},{"speaker":"Ian Peterman","startTime":1025.099,"endTime":1028.999,"body":"it's it really doesn't have 100"},{"speaker":"Ian Peterman","startTime":1028.999,"endTime":1033.559,"body":"year lifespan, it has a 10 year,"},{"speaker":"Ian Peterman","startTime":1028.999,"endTime":1033.559,"body":"five year, but it's actually"},{"speaker":"Ian Peterman","startTime":1033.589,"endTime":1039.019,"body":"asking those questions before"},{"speaker":"Ian Peterman","startTime":1033.589,"endTime":1039.019,"body":"you build the brand. And a lot"},{"speaker":"Ian Peterman","startTime":1039.019,"endTime":1042.349,"body":"of brands they go about, well,"},{"speaker":"Ian Peterman","startTime":1039.019,"endTime":1042.349,"body":"here's our goal, we're gonna do"},{"speaker":"Ian Peterman","startTime":1042.349,"endTime":1044.779,"body":"X and blah, blah, we're gonna"},{"speaker":"Ian Peterman","startTime":1042.349,"endTime":1044.779,"body":"just keep going, just keep"},{"speaker":"Ian Peterman","startTime":1044.779,"endTime":1049.339,"body":"going. But nobody really thinks"},{"speaker":"Ian Peterman","startTime":1044.779,"endTime":1049.339,"body":"about the end, or if they want"},{"speaker":"Ian Peterman","startTime":1049.339,"endTime":1053.329,"body":"there to be an end. And when you"},{"speaker":"Ian Peterman","startTime":1049.339,"endTime":1053.329,"body":"don't, then you have to rebrand"},{"speaker":"Ian Peterman","startTime":1053.329,"endTime":1057.589,"body":"and rebrand and rebrand, and you"},{"speaker":"Ian Peterman","startTime":1053.329,"endTime":1057.589,"body":"don't have as much guidance. And"},{"speaker":"Ian Peterman","startTime":1057.589,"endTime":1062.449,"body":"a lot of design is guided by how"},{"speaker":"Ian Peterman","startTime":1057.589,"endTime":1062.449,"body":"you set up your brand like"},{"speaker":"Ian Peterman","startTime":1062.449,"endTime":1066.559,"body":"there. You can't build them"},{"speaker":"Ian Peterman","startTime":1062.449,"endTime":1066.559,"body":"apart. So if you don't put the"},{"speaker":"Ian Peterman","startTime":1066.559,"endTime":1070.789,"body":"thought process into what's the"},{"speaker":"Ian Peterman","startTime":1066.559,"endTime":1070.789,"body":"legacy of your brand, like what"},{"speaker":"Ian Peterman","startTime":1070.789,"endTime":1073.459,"body":"are you going to leave behind"},{"speaker":"Ian Peterman","startTime":1070.789,"endTime":1073.459,"body":"what is the brand going to build"},{"speaker":"Ian Peterman","startTime":1074.899,"endTime":1077.899,"body":"it becomes harder to design your"},{"speaker":"Ian Peterman","startTime":1074.899,"endTime":1077.899,"body":"or you'll have designers go in"},{"speaker":"Ian Peterman","startTime":1077.899,"endTime":1081.199,"body":"directions that don't align with"},{"speaker":"Ian Peterman","startTime":1077.899,"endTime":1081.199,"body":"the actual goal because nobody"},{"speaker":"Ian Peterman","startTime":1081.199,"endTime":1084.979,"body":"sat down and said, Here's the"},{"speaker":"Ian Peterman","startTime":1081.199,"endTime":1084.979,"body":"goal. This is this is what we"},{"speaker":"Ian Peterman","startTime":1084.979,"endTime":1087.979,"body":"want people to remember the"},{"speaker":"Ian Peterman","startTime":1084.979,"endTime":1087.979,"body":"brand before it's going to exist"},{"speaker":"Ian Peterman","startTime":1087.979,"endTime":1091.519,"body":"for 10 years and then whatever"},{"speaker":"Ian Peterman","startTime":1087.979,"endTime":1091.519,"body":"we know the technology is going"},{"speaker":"Ian Peterman","startTime":1091.519,"endTime":1095.389,"body":"to be replaced and we're just"},{"speaker":"Ian Peterman","startTime":1091.519,"endTime":1095.389,"body":"going to do a new thing, or"},{"speaker":"Ian Peterman","startTime":1095.389,"endTime":1099.169,"body":"whatever it is. So that's the"},{"speaker":"Ian Peterman","startTime":1095.389,"endTime":1099.169,"body":"idea behind legacy branding."},{"speaker":"Aaron Moncur","startTime":1143.3400000000001,"endTime":1146.55,"body":"Okay, so it's"},{"speaker":"Aaron Moncur","startTime":1143.3400000000001,"endTime":1146.55,"body":"another layer of intentionality"},{"speaker":"Aaron Moncur","startTime":1146.55,"endTime":1151.41,"body":"about your your product line"},{"speaker":"Aaron Moncur","startTime":1146.55,"endTime":1151.41,"body":"your business got it. Great."},{"speaker":"Aaron Moncur","startTime":1151.92,"endTime":1154.2,"body":"Well, I'm going to take a very"},{"speaker":"Aaron Moncur","startTime":1151.92,"endTime":1154.2,"body":"short break here and share with"},{"speaker":"Aaron Moncur","startTime":1154.2,"endTime":1157.5,"body":"the listeners that Team"},{"speaker":"Aaron Moncur","startTime":1154.2,"endTime":1157.5,"body":"pipeline.us is where you can"},{"speaker":"Aaron Moncur","startTime":1157.5,"endTime":1160.5900000000001,"body":"learn more about how we help"},{"speaker":"Aaron Moncur","startTime":1157.5,"endTime":1160.5900000000001,"body":"medical device and other product"},{"speaker":"Aaron Moncur","startTime":1160.5900000000001,"endTime":1164.88,"body":"engineering or manufacturing"},{"speaker":"Aaron Moncur","startTime":1160.5900000000001,"endTime":1164.88,"body":"teams develop turnkey equipment,"},{"speaker":"Aaron Moncur","startTime":1165.1200000000001,"endTime":1168.27,"body":"custom fixtures and automated"},{"speaker":"Aaron Moncur","startTime":1165.1200000000001,"endTime":1168.27,"body":"machines to characterize"},{"speaker":"Aaron Moncur","startTime":1168.27,"endTime":1172.26,"body":"inspect, assemble, manufacture"},{"speaker":"Aaron Moncur","startTime":1168.27,"endTime":1172.26,"body":"and perform verification testing"},{"speaker":"Aaron Moncur","startTime":1172.26,"endTime":1176.3400000000001,"body":"on your devices and today we are"},{"speaker":"Aaron Moncur","startTime":1172.26,"endTime":1176.3400000000001,"body":"speaking with Ian Peterman. So"},{"speaker":"Aaron Moncur","startTime":1176.3700000000001,"endTime":1180.1200000000001,"body":"in in your LinkedIn bio you"},{"speaker":"Aaron Moncur","startTime":1176.3700000000001,"endTime":1180.1200000000001,"body":"wrote, I designed develop and"},{"speaker":"Aaron Moncur","startTime":1180.1200000000001,"endTime":1183.51,"body":"launch products and brands, who"},{"speaker":"Aaron Moncur","startTime":1180.1200000000001,"endTime":1183.51,"body":"at their core want to improve"},{"speaker":"Aaron Moncur","startTime":1183.51,"endTime":1187.02,"body":"the environment, society, or"},{"speaker":"Aaron Moncur","startTime":1183.51,"endTime":1187.02,"body":"both. I'm constantly looking for"},{"speaker":"Aaron Moncur","startTime":1187.02,"endTime":1190.05,"body":"new materials, processes and"},{"speaker":"Aaron Moncur","startTime":1187.02,"endTime":1190.05,"body":"products that can improve the"},{"speaker":"Aaron Moncur","startTime":1190.05,"endTime":1194.8200000000002,"body":"world. I'm interested"},{"speaker":"Aaron Moncur","startTime":1190.05,"endTime":1194.8200000000002,"body":"particularly in some of the"},{"speaker":"Aaron Moncur","startTime":1194.8200000000002,"endTime":1197.88,"body":"materials that you have found"},{"speaker":"Aaron Moncur","startTime":1194.8200000000002,"endTime":1197.88,"body":"and have worked with I think"},{"speaker":"Aaron Moncur","startTime":1198.06,"endTime":1201.0900000000001,"body":"most engineers are pretty"},{"speaker":"Aaron Moncur","startTime":1198.06,"endTime":1201.0900000000001,"body":"familiar with the common ones,"},{"speaker":"Aaron Moncur","startTime":1201.0900000000001,"endTime":1205.1100000000001,"body":"right? aluminum, stainless"},{"speaker":"Aaron Moncur","startTime":1201.0900000000001,"endTime":1205.1100000000001,"body":"steel, Delrin nylon, that sort"},{"speaker":"Aaron Moncur","startTime":1205.1100000000001,"endTime":1209.13,"body":"of thing. What are some maybe"},{"speaker":"Aaron Moncur","startTime":1205.1100000000001,"endTime":1209.13,"body":"less known materials that you"},{"speaker":"Aaron Moncur","startTime":1209.13,"endTime":1209.88,"body":"have used?"},{"speaker":"Ian Peterman","startTime":1210.18,"endTime":1214.44,"body":"Um, I will I've"},{"speaker":"Ian Peterman","startTime":1210.18,"endTime":1214.44,"body":"used a lot of in packaging"},{"speaker":"Ian Peterman","startTime":1214.44,"endTime":1220.3200000000002,"body":"worlds using paper fiber push,"},{"speaker":"Ian Peterman","startTime":1214.44,"endTime":1220.3200000000002,"body":"basically molded together paper"},{"speaker":"Ian Peterman","startTime":1220.3200000000002,"endTime":1226.02,"body":"fire molded pieces. There's been"},{"speaker":"Ian Peterman","startTime":1220.3200000000002,"endTime":1226.02,"body":"some interesting biodegradable"},{"speaker":"Ian Peterman","startTime":1226.0800000000002,"endTime":1230.04,"body":"options that have come out in"},{"speaker":"Ian Peterman","startTime":1226.0800000000002,"endTime":1230.04,"body":"the last few years or, you know,"},{"speaker":"Ian Peterman","startTime":1230.04,"endTime":1232.3200000000002,"body":"they're initially Okay. And now"},{"speaker":"Ian Peterman","startTime":1230.04,"endTime":1232.3200000000002,"body":"they're getting better. They're"},{"speaker":"Ian Peterman","startTime":1232.3200000000002,"endTime":1239.0700000000002,"body":"getting more more usable for for"},{"speaker":"Ian Peterman","startTime":1232.3200000000002,"endTime":1239.0700000000002,"body":"companies. There's, there's"},{"speaker":"Ian Peterman","startTime":1239.0700000000002,"endTime":1244.05,"body":"materials I haven't used but"},{"speaker":"Ian Peterman","startTime":1239.0700000000002,"endTime":1244.05,"body":"really want to there's Things"},{"speaker":"Ian Peterman","startTime":1244.05,"endTime":1247.3500000000001,"body":"like cactus leather, there's"},{"speaker":"Ian Peterman","startTime":1244.05,"endTime":1247.3500000000001,"body":"coming out where they're using."},{"speaker":"Ian Peterman","startTime":1247.6200000000001,"endTime":1251.19,"body":"And there's other plant they're"},{"speaker":"Ian Peterman","startTime":1247.6200000000001,"endTime":1251.19,"body":"using as well of building"},{"speaker":"Ian Peterman","startTime":1251.19,"endTime":1255.15,"body":"leather like materials, doing"},{"speaker":"Ian Peterman","startTime":1251.19,"endTime":1255.15,"body":"blends between organic, and"},{"speaker":"Ian Peterman","startTime":1255.15,"endTime":1261.63,"body":"plastics to create more"},{"speaker":"Ian Peterman","startTime":1255.15,"endTime":1261.63,"body":"biodegradable options. There's"},{"speaker":"Ian Peterman","startTime":1261.66,"endTime":1266.3700000000001,"body":"some really interesting stuff in"},{"speaker":"Ian Peterman","startTime":1261.66,"endTime":1266.3700000000001,"body":"mushrooms, so using mycelium to"},{"speaker":"Ian Peterman","startTime":1266.3700000000001,"endTime":1270.3600000000001,"body":"grow packaging. I haven't"},{"speaker":"Ian Peterman","startTime":1266.3700000000001,"endTime":1270.3600000000001,"body":"haven't gotten anybody to use it"},{"speaker":"Ian Peterman","startTime":1270.3600000000001,"endTime":1272.25,"body":"yet. But I've"},{"speaker":"Aaron Moncur","startTime":1272.25,"endTime":1274.5,"body":"done a lot more"},{"speaker":"Aaron Moncur","startTime":1272.25,"endTime":1274.5,"body":"about that I don't I don't even"},{"speaker":"Aaron Moncur","startTime":1274.53,"endTime":1278.16,"body":"I can't even contextualize that"},{"speaker":"Aaron Moncur","startTime":1274.53,"endTime":1278.16,"body":"to grow packaging."},{"speaker":"Ian Peterman","startTime":1278.189,"endTime":1282.479,"body":"So your Mycelium"},{"speaker":"Ian Peterman","startTime":1278.189,"endTime":1282.479,"body":"is is right, this network of"},{"speaker":"Ian Peterman","startTime":1282.539,"endTime":1286.229,"body":"roots and it grows very tightly"},{"speaker":"Ian Peterman","startTime":1282.539,"endTime":1286.229,"body":"under the right conditions. And"},{"speaker":"Ian Peterman","startTime":1286.229,"endTime":1292.229,"body":"so you can same as you can grow"},{"speaker":"Ian Peterman","startTime":1286.229,"endTime":1292.229,"body":"a watermelon into a square. So"},{"speaker":"Ian Peterman","startTime":1292.229,"endTime":1295.049,"body":"that's something that I believe"},{"speaker":"Ian Peterman","startTime":1292.229,"endTime":1295.049,"body":"is Japan, does that grow their"},{"speaker":"Ian Peterman","startTime":1295.049,"endTime":1298.739,"body":"water square so you can stack"},{"speaker":"Ian Peterman","startTime":1295.049,"endTime":1298.739,"body":"it. And packaging Oh,"},{"speaker":"Aaron Moncur","startTime":1298.74,"endTime":1300.72,"body":"wait, that's"},{"speaker":"Aaron Moncur","startTime":1298.74,"endTime":1300.72,"body":"that's real, that's a thing"},{"speaker":"Aaron Moncur","startTime":1300.72,"endTime":1303.42,"body":"today is a real thing where"},{"speaker":"Aaron Moncur","startTime":1300.72,"endTime":1303.42,"body":"watermelons"},{"speaker":"Ian Peterman","startTime":1303.45,"endTime":1307.77,"body":"so they boxes as"},{"speaker":"Ian Peterman","startTime":1303.45,"endTime":1307.77,"body":"soon as it starts to grow, they"},{"speaker":"Ian Peterman","startTime":1307.77,"endTime":1312.63,"body":"then put it put a box around it."},{"speaker":"Ian Peterman","startTime":1307.77,"endTime":1312.63,"body":"And so when it grows, it fills"},{"speaker":"Ian Peterman","startTime":1312.63,"endTime":1316.44,"body":"the box, and then they harvest."},{"speaker":"Ian Peterman","startTime":1312.63,"endTime":1316.44,"body":"So"},{"speaker":"Aaron Moncur","startTime":1316.47,"endTime":1319.2,"body":"brilliant, so they"},{"speaker":"Aaron Moncur","startTime":1316.47,"endTime":1319.2,"body":"can stack it. Brilliant."},{"speaker":"Ian Peterman","startTime":1319.26,"endTime":1322.8600000000001,"body":"Exactly. So the"},{"speaker":"Ian Peterman","startTime":1319.26,"endTime":1322.8600000000001,"body":"same thing with Mycelium is they"},{"speaker":"Ian Peterman","startTime":1322.8600000000001,"endTime":1327.15,"body":"can make these molds. And then"},{"speaker":"Ian Peterman","startTime":1322.8600000000001,"endTime":1327.15,"body":"you let the mycelium grow. And"},{"speaker":"Ian Peterman","startTime":1327.15,"endTime":1331.3500000000001,"body":"as it grows, it fills that mold."},{"speaker":"Ian Peterman","startTime":1327.15,"endTime":1331.3500000000001,"body":"And once it's done, you cut off"},{"speaker":"Ian Peterman","startTime":1331.3500000000001,"endTime":1334.41,"body":"the tops and you clean, you"},{"speaker":"Ian Peterman","startTime":1331.3500000000001,"endTime":1334.41,"body":"clean it up. But now you have"},{"speaker":"Ian Peterman","startTime":1334.77,"endTime":1339.81,"body":"this plant material that has"},{"speaker":"Ian Peterman","startTime":1334.77,"endTime":1339.81,"body":"grown into the shape that you"},{"speaker":"Ian Peterman","startTime":1339.81,"endTime":1343.6200000000001,"body":"want it to be. And so you're"},{"speaker":"Ian Peterman","startTime":1339.81,"endTime":1343.6200000000001,"body":"able designating, I haven't"},{"speaker":"Ian Peterman","startTime":1343.6200000000001,"endTime":1346.17,"body":"gotten anybody to do it yet. So"},{"speaker":"Ian Peterman","startTime":1343.6200000000001,"endTime":1346.17,"body":"maybe somebody will listen to"},{"speaker":"Ian Peterman","startTime":1346.17,"endTime":1349.26,"body":"this, they want to do it, I"},{"speaker":"Ian Peterman","startTime":1346.17,"endTime":1349.26,"body":"really want to use this on a"},{"speaker":"Ian Peterman","startTime":1349.26,"endTime":1351.06,"body":"product. But"},{"speaker":"Aaron Moncur","startTime":1351.45,"endTime":1354.96,"body":"Can that be cost"},{"speaker":"Aaron Moncur","startTime":1351.45,"endTime":1354.96,"body":"effective? How long? It has to"},{"speaker":"Aaron Moncur","startTime":1354.96,"endTime":1358.65,"body":"take at least days, if not weeks"},{"speaker":"Aaron Moncur","startTime":1354.96,"endTime":1358.65,"body":"or months?"},{"speaker":"Ian Peterman","startTime":1358.89,"endTime":1361.89,"body":"It can take it can"},{"speaker":"Ian Peterman","startTime":1358.89,"endTime":1361.89,"body":"take a few weeks to grow it. I"},{"speaker":"Ian Peterman","startTime":1361.89,"endTime":1364.38,"body":"mean, it really depends on how"},{"speaker":"Ian Peterman","startTime":1361.89,"endTime":1364.38,"body":"big your packaging is. Right? If"},{"speaker":"Ian Peterman","startTime":1364.38,"endTime":1367.5900000000001,"body":"you're trying to package some"},{"speaker":"Ian Peterman","startTime":1364.38,"endTime":1367.5900000000001,"body":"giant thing is going to take a"},{"speaker":"Ian Peterman","startTime":1367.5900000000001,"endTime":1372.06,"body":"little bit longer. But you can"},{"speaker":"Ian Peterman","startTime":1367.5900000000001,"endTime":1372.06,"body":"also do lots of them at the same"},{"speaker":"Ian Peterman","startTime":1372.06,"endTime":1376.56,"body":"time. You know, there's there's"},{"speaker":"Ian Peterman","startTime":1372.06,"endTime":1376.56,"body":"I think some ways to accelerate"},{"speaker":"Ian Peterman","startTime":1376.56,"endTime":1381.78,"body":"growth as well that they're"},{"speaker":"Ian Peterman","startTime":1376.56,"endTime":1381.78,"body":"they're looked at. So you're"},{"speaker":"Ian Peterman","startTime":1381.78,"endTime":1383.25,"body":"probably not going to mass"},{"speaker":"Ian Peterman","startTime":1381.78,"endTime":1383.25,"body":"produce. You're not going to"},{"speaker":"Ian Peterman","startTime":1383.25,"endTime":1387.66,"body":"make million of these a day. But"},{"speaker":"Ian Peterman","startTime":1383.25,"endTime":1387.66,"body":"there's there could be some"},{"speaker":"Ian Peterman","startTime":1387.66,"endTime":1391.05,"body":"really cool applications for"},{"speaker":"Ian Peterman","startTime":1387.66,"endTime":1391.05,"body":"more custom things or more."},{"speaker":"Ian Peterman","startTime":1391.14,"endTime":1394.77,"body":"Yeah, one of a kind pieces,"},{"speaker":"Ian Peterman","startTime":1391.14,"endTime":1394.77,"body":"those kinds of things where you"},{"speaker":"Ian Peterman","startTime":1394.77,"endTime":1399.72,"body":"can have or even just luxury"},{"speaker":"Ian Peterman","startTime":1394.77,"endTime":1399.72,"body":"level of just this is super cool"},{"speaker":"Ian Peterman","startTime":1399.75,"endTime":1404.94,"body":"like this. Getting a product"},{"speaker":"Ian Peterman","startTime":1399.75,"endTime":1404.94,"body":"that has this its marketing. In"},{"speaker":"Ian Peterman","startTime":1404.94,"endTime":1405.48,"body":"it some kind"},{"speaker":"Aaron Moncur","startTime":1405.48,"endTime":1409.3500000000001,"body":"of bougie couture"},{"speaker":"Aaron Moncur","startTime":1405.48,"endTime":1409.3500000000001,"body":"product I could see. Yeah, maybe"},{"speaker":"Aaron Moncur","startTime":1409.3500000000001,"endTime":1409.65,"body":"that's"},{"speaker":"Ian Peterman","startTime":1409.65,"endTime":1413.16,"body":"some really"},{"speaker":"Ian Peterman","startTime":1409.65,"endTime":1413.16,"body":"expensive. Alcohol, it comes in"},{"speaker":"Ian Peterman","startTime":1413.16,"endTime":1417.39,"body":"one of those crazy bottles that"},{"speaker":"Ian Peterman","startTime":1413.16,"endTime":1417.39,"body":"they only sell. Yeah, perfect."},{"speaker":"Ian Peterman","startTime":1417.45,"endTime":1417.9,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":1417.93,"endTime":1422.55,"body":"to that. Yeah."},{"speaker":"Aaron Moncur","startTime":1417.93,"endTime":1422.55,"body":"Perfect. Yeah. Very cool. All"},{"speaker":"Aaron Moncur","startTime":1422.55,"endTime":1428.19,"body":"right. Let's see, you talk about"},{"speaker":"Aaron Moncur","startTime":1422.55,"endTime":1428.19,"body":"your expertise within the"},{"speaker":"Aaron Moncur","startTime":1428.19,"endTime":1431.79,"body":"product development space is"},{"speaker":"Aaron Moncur","startTime":1428.19,"endTime":1431.79,"body":"being focused on what you call"},{"speaker":"Aaron Moncur","startTime":1431.79,"endTime":1434.91,"body":"conscious design. Can you"},{"speaker":"Aaron Moncur","startTime":1431.79,"endTime":1434.91,"body":"explain a little bit about what"},{"speaker":"Aaron Moncur","startTime":1434.91,"endTime":1438.6000000000001,"body":"conscious design is and how it"},{"speaker":"Aaron Moncur","startTime":1434.91,"endTime":1438.6000000000001,"body":"has impacted your work?"},{"speaker":"Ian Peterman","startTime":1438.63,"endTime":1444.06,"body":"Yeah, so conscious"},{"speaker":"Ian Peterman","startTime":1438.63,"endTime":1444.06,"body":"design is this idea. Basically,"},{"speaker":"Ian Peterman","startTime":1444.15,"endTime":1448.65,"body":"blending together a lot of other"},{"speaker":"Ian Peterman","startTime":1444.15,"endTime":1448.65,"body":"really great ideas and around"},{"speaker":"Ian Peterman","startTime":1448.65,"endTime":1453.15,"body":"sustainability, human centered"},{"speaker":"Ian Peterman","startTime":1448.65,"endTime":1453.15,"body":"design. And there's there's"},{"speaker":"Ian Peterman","startTime":1453.15,"endTime":1458.94,"body":"companies that do most or all of"},{"speaker":"Ian Peterman","startTime":1453.15,"endTime":1458.94,"body":"those, but no one has really put"},{"speaker":"Ian Peterman","startTime":1458.94,"endTime":1461.52,"body":"down and said, Okay, well,"},{"speaker":"Ian Peterman","startTime":1458.94,"endTime":1461.52,"body":"here's all the really great"},{"speaker":"Ian Peterman","startTime":1461.52,"endTime":1464.91,"body":"ideas we've come up with so far."},{"speaker":"Ian Peterman","startTime":1461.52,"endTime":1464.91,"body":"Here's ergonomics and how that"},{"speaker":"Ian Peterman","startTime":1464.91,"endTime":1468.42,"body":"works. Here's diversity"},{"speaker":"Ian Peterman","startTime":1464.91,"endTime":1468.42,"body":"inclusion, here's how we"},{"speaker":"Ian Peterman","startTime":1468.48,"endTime":1472.74,"body":"incorporate sustainability. And"},{"speaker":"Ian Peterman","startTime":1468.48,"endTime":1472.74,"body":"how do we do that on the design"},{"speaker":"Ian Peterman","startTime":1472.74,"endTime":1477.6000000000001,"body":"side? But also, how do we do the"},{"speaker":"Ian Peterman","startTime":1472.74,"endTime":1477.6000000000001,"body":"business side of it as well,"},{"speaker":"Ian Peterman","startTime":1477.63,"endTime":1480.96,"body":"because I'm, as I said earlier,"},{"speaker":"Ian Peterman","startTime":1477.63,"endTime":1480.96,"body":"I'm a huge proponent for"},{"speaker":"Ian Peterman","startTime":1480.99,"endTime":1486.3300000000002,"body":"integration. And I think"},{"speaker":"Ian Peterman","startTime":1480.99,"endTime":1486.3300000000002,"body":"business and design need to be"},{"speaker":"Ian Peterman","startTime":1486.45,"endTime":1489.78,"body":"far more integrated than they"},{"speaker":"Ian Peterman","startTime":1486.45,"endTime":1489.78,"body":"are. And I actually consider"},{"speaker":"Ian Peterman","startTime":1489.78,"endTime":1493.29,"body":"people like business"},{"speaker":"Ian Peterman","startTime":1489.78,"endTime":1493.29,"body":"development, marketing, they're"},{"speaker":"Ian Peterman","startTime":1493.29,"endTime":1497.22,"body":"all designers, because they all"},{"speaker":"Ian Peterman","startTime":1493.29,"endTime":1497.22,"body":"end up senior management is"},{"speaker":"Ian Peterman","startTime":1497.22,"endTime":1501.9,"body":"designers, because they, at the"},{"speaker":"Ian Peterman","startTime":1497.22,"endTime":1501.9,"body":"end of the day, say and approve"},{"speaker":"Ian Peterman","startTime":1501.93,"endTime":1506.31,"body":"which designs go out, they set"},{"speaker":"Ian Peterman","startTime":1501.93,"endTime":1506.31,"body":"the KPIs and the requirements of"},{"speaker":"Ian Peterman","startTime":1506.4,"endTime":1510.06,"body":"what are we going to go design."},{"speaker":"Ian Peterman","startTime":1506.4,"endTime":1510.06,"body":"So, you know, however they want"},{"speaker":"Ian Peterman","startTime":1510.06,"endTime":1514.05,"body":"to title it, they're still"},{"speaker":"Ian Peterman","startTime":1510.06,"endTime":1514.05,"body":"impacting design very heavily."},{"speaker":"Ian Peterman","startTime":1514.41,"endTime":1518.43,"body":"And so the idea with conscious"},{"speaker":"Ian Peterman","startTime":1514.41,"endTime":1518.43,"body":"design is to really take a step"},{"speaker":"Ian Peterman","startTime":1518.43,"endTime":1524.76,"body":"back and look at the overarching"},{"speaker":"Ian Peterman","startTime":1518.43,"endTime":1524.76,"body":"complete path that say a product"},{"speaker":"Ian Peterman","startTime":1524.76,"endTime":1529.38,"body":"goes from raw material all the"},{"speaker":"Ian Peterman","startTime":1524.76,"endTime":1529.38,"body":"way through the design process,"},{"speaker":"Ian Peterman","startTime":1529.41,"endTime":1533.7,"body":"how that interacts with the"},{"speaker":"Ian Peterman","startTime":1529.41,"endTime":1533.7,"body":"employees, the people actually"},{"speaker":"Ian Peterman","startTime":1533.7,"endTime":1538.92,"body":"designing it, how does it react"},{"speaker":"Ian Peterman","startTime":1533.7,"endTime":1538.92,"body":"with the consumer, and then the"},{"speaker":"Ian Peterman","startTime":1538.92,"endTime":1542.4,"body":"lifecycle at the end, which most"},{"speaker":"Ian Peterman","startTime":1538.92,"endTime":1542.4,"body":"people ignore, but how does it"},{"speaker":"Ian Peterman","startTime":1542.4,"endTime":1545.6100000000001,"body":"get recycled? Does it get it"},{"speaker":"Ian Peterman","startTime":1542.4,"endTime":1545.6100000000001,"body":"what's its end of life, and"},{"speaker":"Ian Peterman","startTime":1545.6100000000001,"endTime":1549.8400000000001,"body":"really looking at all of that in"},{"speaker":"Ian Peterman","startTime":1545.6100000000001,"endTime":1549.8400000000001,"body":"one piece, so that you can make"},{"speaker":"Ian Peterman","startTime":1549.8400000000001,"endTime":1552.72,"body":"really smart decisions on the"},{"speaker":"Ian Peterman","startTime":1549.8400000000001,"endTime":1552.72,"body":"business side because it needs"},{"speaker":"Ian Peterman","startTime":1552.72,"endTime":1556.71,"body":"to be profitable. But it can't"},{"speaker":"Ian Peterman","startTime":1552.72,"endTime":1556.71,"body":"be terrible for people and it"},{"speaker":"Ian Peterman","startTime":1556.71,"endTime":1559.71,"body":"can't be terrible for the"},{"speaker":"Ian Peterman","startTime":1556.71,"endTime":1559.71,"body":"planet. So how do you balance"},{"speaker":"Ian Peterman","startTime":1559.74,"endTime":1565.23,"body":"all of those and look at this"},{"speaker":"Ian Peterman","startTime":1559.74,"endTime":1565.23,"body":"larger picture of design, but"},{"speaker":"Ian Peterman","startTime":1565.23,"endTime":1567.6000000000001,"body":"not just not just when you think"},{"speaker":"Ian Peterman","startTime":1565.23,"endTime":1567.6000000000001,"body":"of Oh, an engineer is going to"},{"speaker":"Ian Peterman","startTime":1567.6000000000001,"endTime":1571.29,"body":"go do a CAD drawing and, and"},{"speaker":"Ian Peterman","startTime":1567.6000000000001,"endTime":1571.29,"body":"we'll go get it made. But how do"},{"speaker":"Ian Peterman","startTime":1571.29,"endTime":1575.91,"body":"you design the entire lifespan"},{"speaker":"Ian Peterman","startTime":1571.29,"endTime":1575.91,"body":"of that product? And how does"},{"speaker":"Ian Peterman","startTime":1575.94,"endTime":1579.3,"body":"how do you think about everybody"},{"speaker":"Ian Peterman","startTime":1575.94,"endTime":1579.3,"body":"who interacts with it? along its"},{"speaker":"Ian Peterman","startTime":1579.3,"endTime":1583.14,"body":"path, because it's a lot of"},{"speaker":"Ian Peterman","startTime":1579.3,"endTime":1583.14,"body":"people don't think about how"},{"speaker":"Ian Peterman","startTime":1583.14,"endTime":1587.1000000000001,"body":"much how many people that really"},{"speaker":"Ian Peterman","startTime":1583.14,"endTime":1587.1000000000001,"body":"takes to make a product. And"},{"speaker":"Ian Peterman","startTime":1587.1000000000001,"endTime":1591.96,"body":"even just on the supply chain"},{"speaker":"Ian Peterman","startTime":1587.1000000000001,"endTime":1591.96,"body":"side, I talk to people about the"},{"speaker":"Ian Peterman","startTime":1591.96,"endTime":1595.3500000000001,"body":"one I love is the number two"},{"speaker":"Ian Peterman","startTime":1591.96,"endTime":1595.3500000000001,"body":"pencil, the yellow pencil we all"},{"speaker":"Ian Peterman","startTime":1595.3500000000001,"endTime":1598.56,"body":"have in school, it comes from"},{"speaker":"Ian Peterman","startTime":1595.3500000000001,"endTime":1598.56,"body":"like three or four countries"},{"speaker":"Ian Peterman","startTime":1598.5900000000001,"endTime":1602.67,"body":"gets assembled and another one"},{"speaker":"Ian Peterman","startTime":1598.5900000000001,"endTime":1602.67,"body":"and then get shipped. So you're"},{"speaker":"Ian Peterman","startTime":1602.67,"endTime":1606.03,"body":"talking about this as a global"},{"speaker":"Ian Peterman","startTime":1602.67,"endTime":1606.03,"body":"product is one of the most"},{"speaker":"Ian Peterman","startTime":1606.03,"endTime":1609.72,"body":"simple the nine we never think"},{"speaker":"Ian Peterman","startTime":1606.03,"endTime":1609.72,"body":"about it as a complicated thing."},{"speaker":"Ian Peterman","startTime":1609.72,"endTime":1614.25,"body":"But this is a multi country"},{"speaker":"Ian Peterman","startTime":1609.72,"endTime":1614.25,"body":"international experience to be"},{"speaker":"Ian Peterman","startTime":1614.25,"endTime":1621.93,"body":"able to take a pencil. And"},{"speaker":"Ian Peterman","startTime":1614.25,"endTime":1621.93,"body":"nobody's I will not nobody. Most"},{"speaker":"Ian Peterman","startTime":1621.93,"endTime":1626.73,"body":"people are not thinking about"},{"speaker":"Ian Peterman","startTime":1621.93,"endTime":1626.73,"body":"the entire pathway that their"},{"speaker":"Ian Peterman","startTime":1626.73,"endTime":1631.14,"body":"raw material to finished product"},{"speaker":"Ian Peterman","startTime":1626.73,"endTime":1631.14,"body":"to end of life really"},{"speaker":"Ian Peterman","startTime":1631.8300000000002,"endTime":1635.5800000000002,"body":"incorporates and how does it"},{"speaker":"Ian Peterman","startTime":1631.8300000000002,"endTime":1635.5800000000002,"body":"impact all the people involved?"},{"speaker":"Ian Peterman","startTime":1635.5800000000002,"endTime":1638.97,"body":"And so that's the idea behind"},{"speaker":"Ian Peterman","startTime":1635.5800000000002,"endTime":1638.97,"body":"conscious design is being more"},{"speaker":"Ian Peterman","startTime":1638.97,"endTime":1642.99,"body":"conscious, being more aware of"},{"speaker":"Ian Peterman","startTime":1638.97,"endTime":1642.99,"body":"what all that is and and"},{"speaker":"Ian Peterman","startTime":1642.99,"endTime":1645.8400000000001,"body":"choosing to be conscious instead"},{"speaker":"Ian Peterman","startTime":1642.99,"endTime":1645.8400000000001,"body":"of just going oh, I need this"},{"speaker":"Ian Peterman","startTime":1645.8400000000001,"endTime":1649.53,"body":"material. Okay, cool. Well, how"},{"speaker":"Ian Peterman","startTime":1645.8400000000001,"endTime":1649.53,"body":"do you get the material? Is that"},{"speaker":"Ian Peterman","startTime":1649.53,"endTime":1653.25,"body":"the smartest one? Can we source"},{"speaker":"Ian Peterman","startTime":1649.53,"endTime":1653.25,"body":"it from a different location"},{"speaker":"Ian Peterman","startTime":1653.25,"endTime":1656.6100000000001,"body":"that makes more sense for what"},{"speaker":"Ian Peterman","startTime":1653.25,"endTime":1656.6100000000001,"body":"we're doing? And really just"},{"speaker":"Ian Peterman","startTime":1656.73,"endTime":1661.2,"body":"pulling in more data and"},{"speaker":"Ian Peterman","startTime":1656.73,"endTime":1661.2,"body":"thinking more completely through"},{"speaker":"Ian Peterman","startTime":1661.2,"endTime":1664.53,"body":"that development process? And"},{"speaker":"Ian Peterman","startTime":1661.2,"endTime":1664.53,"body":"what it means down the road as"},{"speaker":"Ian Peterman","startTime":1664.53,"endTime":1664.95,"body":"well?"},{"speaker":"Aaron Moncur","startTime":1665.8500000000001,"endTime":1669.0900000000001,"body":"Is there a project"},{"speaker":"Aaron Moncur","startTime":1665.8500000000001,"endTime":1669.0900000000001,"body":"you've worked on? That is a"},{"speaker":"Aaron Moncur","startTime":1669.0900000000001,"endTime":1673.1100000000001,"body":"really good example of conscious"},{"speaker":"Aaron Moncur","startTime":1669.0900000000001,"endTime":1673.1100000000001,"body":"design where you can share some"},{"speaker":"Aaron Moncur","startTime":1673.1100000000001,"endTime":1677.04,"body":"specific examples of how this"},{"speaker":"Aaron Moncur","startTime":1673.1100000000001,"endTime":1677.04,"body":"this concept was applied?"},{"speaker":"Aaron Moncur","startTime":1677.04,"endTime":1677.76,"body":"Practically?"},{"speaker":"Ian Peterman","startTime":1677.97,"endTime":1684.06,"body":"I'm thinking about"},{"speaker":"Ian Peterman","startTime":1677.97,"endTime":1684.06,"body":"which ones I can share. One, one"},{"speaker":"Ian Peterman","startTime":1684.06,"endTime":1689.73,"body":"was, I worked for this company"},{"speaker":"Ian Peterman","startTime":1684.06,"endTime":1689.73,"body":"doing traps are for crawfish"},{"speaker":"Ian Peterman","startTime":1689.73,"endTime":1692.94,"body":"traps, which pretty easy, like"},{"speaker":"Ian Peterman","startTime":1689.73,"endTime":1692.94,"body":"they were just making it home"},{"speaker":"Ian Peterman","startTime":1693.0,"endTime":1696.48,"body":"building, but they want it to"},{"speaker":"Ian Peterman","startTime":1693.0,"endTime":1696.48,"body":"expand. And so one of the things"},{"speaker":"Ian Peterman","startTime":1696.48,"endTime":1701.91,"body":"that we looked at is like, Well,"},{"speaker":"Ian Peterman","startTime":1696.48,"endTime":1701.91,"body":"how do you produce it as"},{"speaker":"Ian Peterman","startTime":1701.91,"endTime":1704.76,"body":"sustainably as easily as"},{"speaker":"Ian Peterman","startTime":1701.91,"endTime":1704.76,"body":"possible? Least high effort?"},{"speaker":"Ian Peterman","startTime":1705.66,"endTime":1708.45,"body":"Better material? Or what's the"},{"speaker":"Ian Peterman","startTime":1705.66,"endTime":1708.45,"body":"most recycled materials? How do"},{"speaker":"Ian Peterman","startTime":1708.45,"endTime":1712.95,"body":"we make that we also looked at"},{"speaker":"Ian Peterman","startTime":1708.45,"endTime":1712.95,"body":"well, there are so many places"},{"speaker":"Ian Peterman","startTime":1712.95,"endTime":1716.01,"body":"we could get this produced, we"},{"speaker":"Ian Peterman","startTime":1712.95,"endTime":1716.01,"body":"could get a made overseas, we"},{"speaker":"Ian Peterman","startTime":1716.01,"endTime":1719.3700000000001,"body":"could get a made in the US kind"},{"speaker":"Ian Peterman","startTime":1716.01,"endTime":1719.3700000000001,"body":"of what what are all those"},{"speaker":"Ian Peterman","startTime":1719.3700000000001,"endTime":1723.03,"body":"options? And how does that fit"},{"speaker":"Ian Peterman","startTime":1719.3700000000001,"endTime":1723.03,"body":"into the overall story of their"},{"speaker":"Ian Peterman","startTime":1723.03,"endTime":1727.47,"body":"brand? Because it all ties in"},{"speaker":"Ian Peterman","startTime":1723.03,"endTime":1727.47,"body":"over a family oriented,"},{"speaker":"Ian Peterman","startTime":1727.47,"endTime":1731.5800000000002,"body":"sustainable, right, you're"},{"speaker":"Ian Peterman","startTime":1727.47,"endTime":1731.5800000000002,"body":"checking off those boxes, then"},{"speaker":"Ian Peterman","startTime":1731.88,"endTime":1736.47,"body":"shipping giant crates from China"},{"speaker":"Ian Peterman","startTime":1731.88,"endTime":1736.47,"body":"may not be the actual best."},{"speaker":"Aaron Moncur","startTime":1738.8700000000001,"endTime":1740.6100000000001,"body":"Fit. Okay, I see"},{"speaker":"Aaron Moncur","startTime":1738.8700000000001,"endTime":1740.6100000000001,"body":"it. Yeah."},{"speaker":"Ian Peterman","startTime":1740.67,"endTime":1743.46,"body":"And so we we"},{"speaker":"Ian Peterman","startTime":1740.67,"endTime":1743.46,"body":"actually ended up being able to"},{"speaker":"Ian Peterman","startTime":1743.46,"endTime":1747.6000000000001,"body":"find a manufacturer that was"},{"speaker":"Ian Peterman","startTime":1743.46,"endTime":1747.6000000000001,"body":"three hours away from where they"},{"speaker":"Ian Peterman","startTime":1747.6000000000001,"endTime":1752.6100000000001,"body":"were. And so we built so based"},{"speaker":"Ian Peterman","startTime":1747.6000000000001,"endTime":1752.6100000000001,"body":"on their story and what they"},{"speaker":"Ian Peterman","startTime":1752.6100000000001,"endTime":1755.52,"body":"were wanting to do, that was a"},{"speaker":"Ian Peterman","startTime":1752.6100000000001,"endTime":1755.52,"body":"perfect thing for them. And so"},{"speaker":"Ian Peterman","startTime":1755.52,"endTime":1759.15,"body":"another, having produced this a"},{"speaker":"Ian Peterman","startTime":1755.52,"endTime":1759.15,"body":"local variable to keep that"},{"speaker":"Ian Peterman","startTime":1759.15,"endTime":1762.0,"body":"same, and I believe it was a"},{"speaker":"Ian Peterman","startTime":1759.15,"endTime":1762.0,"body":"family owned business. So it's"},{"speaker":"Ian Peterman","startTime":1762.0,"endTime":1766.02,"body":"just family owned using a family"},{"speaker":"Ian Peterman","startTime":1762.0,"endTime":1766.02,"body":"owned, going to another but if"},{"speaker":"Ian Peterman","startTime":1766.02,"endTime":1769.95,"body":"they hadn't had all these things"},{"speaker":"Ian Peterman","startTime":1766.02,"endTime":1769.95,"body":"up front of this is who we are"},{"speaker":"Ian Peterman","startTime":1769.95,"endTime":1774.21,"body":"and what we want, we would have"},{"speaker":"Ian Peterman","startTime":1769.95,"endTime":1774.21,"body":"just gone straight to China. And"},{"speaker":"Ian Peterman","startTime":1774.21,"endTime":1777.0,"body":"that would have been ruin it and"},{"speaker":"Ian Peterman","startTime":1774.21,"endTime":1777.0,"body":"they wouldn't have got"},{"speaker":"Aaron Moncur","startTime":1777.0,"endTime":1778.65,"body":"it in a row"},{"speaker":"Ian Peterman","startTime":1778.98,"endTime":1782.04,"body":"with who they are."},{"speaker":"Ian Peterman","startTime":1778.98,"endTime":1782.04,"body":"And you know, what they were"},{"speaker":"Ian Peterman","startTime":1782.04,"endTime":1785.46,"body":"telling people they were about."},{"speaker":"Ian Peterman","startTime":1782.04,"endTime":1785.46,"body":"So making sure that alignment is"},{"speaker":"Ian Peterman","startTime":1785.46,"endTime":1785.7,"body":"there."},{"speaker":"Aaron Moncur","startTime":1785.73,"endTime":1789.5700000000002,"body":"This is how the"},{"speaker":"Aaron Moncur","startTime":1785.73,"endTime":1789.5700000000002,"body":"brand legacy focus on in the"},{"speaker":"Aaron Moncur","startTime":1789.5700000000002,"endTime":1794.04,"body":"beginning plays out towards the"},{"speaker":"Aaron Moncur","startTime":1789.5700000000002,"endTime":1794.04,"body":"rest of the project. I see."},{"speaker":"Aaron Moncur","startTime":1794.31,"endTime":1798.51,"body":"Exactly. Okay. Very cool. You've"},{"speaker":"Aaron Moncur","startTime":1794.31,"endTime":1798.51,"body":"actually written a book called"},{"speaker":"Aaron Moncur","startTime":1798.51,"endTime":1802.53,"body":"conscious design. You've talked"},{"speaker":"Aaron Moncur","startTime":1798.51,"endTime":1802.53,"body":"about, you know, the concept"},{"speaker":"Aaron Moncur","startTime":1802.53,"endTime":1806.31,"body":"already, but what what are folks"},{"speaker":"Aaron Moncur","startTime":1802.53,"endTime":1806.31,"body":"going to read? Or what are first"},{"speaker":"Aaron Moncur","startTime":1806.3400000000001,"endTime":1808.89,"body":"folks going to learn when they"},{"speaker":"Aaron Moncur","startTime":1806.3400000000001,"endTime":1808.89,"body":"read your book?"},{"speaker":"Ian Peterman","startTime":1809.16,"endTime":1813.3300000000002,"body":"Yes. So the book"},{"speaker":"Ian Peterman","startTime":1809.16,"endTime":1813.3300000000002,"body":"goes over conscious design and"},{"speaker":"Ian Peterman","startTime":1813.3300000000002,"endTime":1817.3200000000002,"body":"how, how you can use it"},{"speaker":"Ian Peterman","startTime":1813.3300000000002,"endTime":1817.3200000000002,"body":"different areas that you can"},{"speaker":"Ian Peterman","startTime":1817.3200000000002,"endTime":1822.42,"body":"look at, for it. And I break"},{"speaker":"Ian Peterman","startTime":1817.3200000000002,"endTime":1822.42,"body":"down, there's just kind of few"},{"speaker":"Ian Peterman","startTime":1822.42,"endTime":1826.6200000000001,"body":"parts to it. One, I go through"},{"speaker":"Ian Peterman","startTime":1822.42,"endTime":1826.6200000000001,"body":"the entire product development"},{"speaker":"Ian Peterman","startTime":1826.6200000000001,"endTime":1830.31,"body":"process, in this very high"},{"speaker":"Ian Peterman","startTime":1826.6200000000001,"endTime":1830.31,"body":"level, but I go through the"},{"speaker":"Ian Peterman","startTime":1830.46,"endTime":1833.91,"body":"pyramid method approach of how"},{"speaker":"Ian Peterman","startTime":1830.46,"endTime":1833.91,"body":"do you break down and I give"},{"speaker":"Ian Peterman","startTime":1833.94,"endTime":1838.17,"body":"just ideas of okay, well on this"},{"speaker":"Ian Peterman","startTime":1833.94,"endTime":1838.17,"body":"step, here's some questions to"},{"speaker":"Ian Peterman","startTime":1838.17,"endTime":1842.3700000000001,"body":"ask in order to have a more"},{"speaker":"Ian Peterman","startTime":1838.17,"endTime":1842.3700000000001,"body":"conscious design approach. What"},{"speaker":"Ian Peterman","startTime":1842.3700000000001,"endTime":1844.8,"body":"do you ask? We're thinking"},{"speaker":"Ian Peterman","startTime":1842.3700000000001,"endTime":1844.8,"body":"Thinking about so I put I think"},{"speaker":"Ian Peterman","startTime":1844.8,"endTime":1848.67,"body":"it's three, three questions for"},{"speaker":"Ian Peterman","startTime":1844.8,"endTime":1848.67,"body":"each little, little area that"},{"speaker":"Ian Peterman","startTime":1848.67,"endTime":1852.72,"body":"you can ask and be thinking"},{"speaker":"Ian Peterman","startTime":1848.67,"endTime":1852.72,"body":"about. So the goal is, if you're"},{"speaker":"Ian Peterman","startTime":1852.72,"endTime":1855.8400000000001,"body":"a product developer, designer"},{"speaker":"Ian Peterman","startTime":1852.72,"endTime":1855.8400000000001,"body":"and engineer, even on the"},{"speaker":"Ian Peterman","startTime":1855.8400000000001,"endTime":1858.9,"body":"business side, I encourage"},{"speaker":"Ian Peterman","startTime":1855.8400000000001,"endTime":1858.9,"body":"business people to read it too,"},{"speaker":"Ian Peterman","startTime":1859.23,"endTime":1863.31,"body":"is to go through an end is to"},{"speaker":"Ian Peterman","startTime":1859.23,"endTime":1863.31,"body":"start those, those conversations"},{"speaker":"Ian Peterman","startTime":1863.31,"endTime":1866.3700000000001,"body":"and start thinking about okay,"},{"speaker":"Ian Peterman","startTime":1863.31,"endTime":1866.3700000000001,"body":"well, if we ask this question,"},{"speaker":"Ian Peterman","startTime":1866.94,"endTime":1872.49,"body":"how does that inform our design."},{"speaker":"Ian Peterman","startTime":1866.94,"endTime":1872.49,"body":"And then we also throughout the"},{"speaker":"Ian Peterman","startTime":1872.49,"endTime":1877.38,"body":"book, I was very intent on"},{"speaker":"Ian Peterman","startTime":1872.49,"endTime":1877.38,"body":"wanting it to be kind of a"},{"speaker":"Ian Peterman","startTime":1877.38,"endTime":1881.3400000000001,"body":"research driven, so there is"},{"speaker":"Ian Peterman","startTime":1877.38,"endTime":1881.3400000000001,"body":"footnotes, through the whole"},{"speaker":"Ian Peterman","startTime":1881.3400000000001,"endTime":1884.3400000000001,"body":"thing, I reference, so many"},{"speaker":"Ian Peterman","startTime":1881.3400000000001,"endTime":1884.3400000000001,"body":"different companies that are,"},{"speaker":"Ian Peterman","startTime":1884.67,"endTime":1887.76,"body":"you know, not necessarily doing"},{"speaker":"Ian Peterman","startTime":1884.67,"endTime":1887.76,"body":"everything, right. But if"},{"speaker":"Ian Peterman","startTime":1887.76,"endTime":1891.03,"body":"they're doing something really"},{"speaker":"Ian Peterman","startTime":1887.76,"endTime":1891.03,"body":"great if they're doing"},{"speaker":"Ian Peterman","startTime":1891.03,"endTime":1894.66,"body":"sustainable materials, if"},{"speaker":"Ian Peterman","startTime":1891.03,"endTime":1894.66,"body":"they're having diversity"},{"speaker":"Ian Peterman","startTime":1936.53,"endTime":1940.1,"body":"inclusion, if they're really"},{"speaker":"Ian Peterman","startTime":1936.53,"endTime":1940.1,"body":"focused on the customer"},{"speaker":"Ian Peterman","startTime":1940.1,"endTime":1944.69,"body":"experience, things like that. So"},{"speaker":"Ian Peterman","startTime":1940.1,"endTime":1944.69,"body":"there's real world experiences"},{"speaker":"Ian Peterman","startTime":1944.69,"endTime":1947.6299999999999,"body":"where somebody can, you know,"},{"speaker":"Ian Peterman","startTime":1944.69,"endTime":1947.6299999999999,"body":"look at, look at the company,"},{"speaker":"Ian Peterman","startTime":1948.11,"endTime":1951.3799999999999,"body":"read up on their stories, see"},{"speaker":"Ian Peterman","startTime":1948.11,"endTime":1951.3799999999999,"body":"what they're up to, and have a"},{"speaker":"Ian Peterman","startTime":1951.3799999999999,"endTime":1956.87,"body":"real world version that they can"},{"speaker":"Ian Peterman","startTime":1951.3799999999999,"endTime":1956.87,"body":"look at and go, I like that, I"},{"speaker":"Ian Peterman","startTime":1956.87,"endTime":1961.28,"body":"can copy that, how do I pull in"},{"speaker":"Ian Peterman","startTime":1956.87,"endTime":1961.28,"body":"that. So the goal is to guide"},{"speaker":"Ian Peterman","startTime":1961.28,"endTime":1965.0,"body":"you through how kinds of ideas"},{"speaker":"Ian Peterman","startTime":1961.28,"endTime":1965.0,"body":"on how to do it, and then show"},{"speaker":"Ian Peterman","startTime":1965.0,"endTime":1967.94,"body":"you Hey, these are, these are"},{"speaker":"Ian Peterman","startTime":1965.0,"endTime":1967.94,"body":"some great companies, this is"},{"speaker":"Ian Peterman","startTime":1967.94,"endTime":1971.09,"body":"what they're doing. Take a look"},{"speaker":"Ian Peterman","startTime":1967.94,"endTime":1971.09,"body":"at what they what they've"},{"speaker":"Ian Peterman","startTime":1971.09,"endTime":1974.48,"body":"accomplished, and kind of my"},{"speaker":"Ian Peterman","startTime":1971.09,"endTime":1974.48,"body":"notes on this, this is why like"},{"speaker":"Ian Peterman","startTime":1974.48,"endTime":1977.45,"body":"they're doing this really,"},{"speaker":"Ian Peterman","startTime":1974.48,"endTime":1977.45,"body":"really well look at this part of"},{"speaker":"Ian Peterman","startTime":1977.45,"endTime":1978.32,"body":"their business."},{"speaker":"Aaron Moncur","startTime":1979.37,"endTime":1983.0,"body":"Very cool. Well,"},{"speaker":"Aaron Moncur","startTime":1979.37,"endTime":1983.0,"body":"we will for sure, include a link"},{"speaker":"Aaron Moncur","startTime":1983.03,"endTime":1987.29,"body":"to the book in the show notes,"},{"speaker":"Aaron Moncur","startTime":1983.03,"endTime":1987.29,"body":"so users can check it out for"},{"speaker":"Aaron Moncur","startTime":1987.29,"endTime":1994.34,"body":"themselves. As I was researching"},{"speaker":"Aaron Moncur","startTime":1987.29,"endTime":1994.34,"body":"for this interview, a word that"},{"speaker":"Aaron Moncur","startTime":1994.34,"endTime":1998.51,"body":"came to mind that seems to"},{"speaker":"Aaron Moncur","startTime":1994.34,"endTime":1998.51,"body":"describe you, well is prolific."},{"speaker":"Aaron Moncur","startTime":1998.81,"endTime":2003.01,"body":"And you've got, you've got a"},{"speaker":"Aaron Moncur","startTime":1998.81,"endTime":2003.01,"body":"podcast of your own. You started"},{"speaker":"Aaron Moncur","startTime":2003.01,"endTime":2007.87,"body":"multiple companies, you're an"},{"speaker":"Aaron Moncur","startTime":2003.01,"endTime":2007.87,"body":"author, you do interviews and"},{"speaker":"Aaron Moncur","startTime":2007.87,"endTime":2013.1799999999998,"body":"speaking, what what are some"},{"speaker":"Aaron Moncur","startTime":2007.87,"endTime":2013.1799999999998,"body":"strategies that you use to"},{"speaker":"Aaron Moncur","startTime":2013.21,"endTime":2016.9299999999998,"body":"manage your time effectively,"},{"speaker":"Aaron Moncur","startTime":2013.21,"endTime":2016.9299999999998,"body":"that allow you to do all of"},{"speaker":"Aaron Moncur","startTime":2016.9299999999998,"endTime":2019.3,"body":"these things, delegation"},{"speaker":"Ian Peterman","startTime":2019.45,"endTime":2025.6599999999999,"body":"as that is the key"},{"speaker":"Ian Peterman","startTime":2019.45,"endTime":2025.6599999999999,"body":"to success. I am, I am not one"},{"speaker":"Ian Peterman","startTime":2025.6599999999999,"endTime":2030.25,"body":"of those people that believes I"},{"speaker":"Ian Peterman","startTime":2025.6599999999999,"endTime":2030.25,"body":"have to do everything to the"},{"speaker":"Ian Peterman","startTime":2030.28,"endTime":2035.62,"body":"minut detail all on my own. I'm,"},{"speaker":"Ian Peterman","startTime":2030.28,"endTime":2035.62,"body":"I'm a big proponent of teams"},{"speaker":"Ian Peterman","startTime":2035.62,"endTime":2040.48,"body":"collaboration, and pulling in"},{"speaker":"Ian Peterman","startTime":2035.62,"endTime":2040.48,"body":"resources to make something"},{"speaker":"Ian Peterman","startTime":2040.48,"endTime":2047.71,"body":"happen. So I've had virtual"},{"speaker":"Ian Peterman","startTime":2040.48,"endTime":2047.71,"body":"assistant for for four years."},{"speaker":"Ian Peterman","startTime":2048.25,"endTime":2051.01,"body":"And that team has expanded, I"},{"speaker":"Ian Peterman","startTime":2048.25,"endTime":2051.01,"body":"have, I have a couple of"},{"speaker":"Ian Peterman","startTime":2051.01,"endTime":2055.15,"body":"different ones, depending on"},{"speaker":"Ian Peterman","startTime":2051.01,"endTime":2055.15,"body":"what I need done. And that's"},{"speaker":"Ian Peterman","startTime":2055.18,"endTime":2059.02,"body":"allowed me to multiply my team,"},{"speaker":"Ian Peterman","startTime":2055.18,"endTime":2059.02,"body":"my time. And with the design"},{"speaker":"Ian Peterman","startTime":2059.02,"endTime":2064.9900000000002,"body":"firm, I actually just beginning"},{"speaker":"Ian Peterman","startTime":2059.02,"endTime":2064.9900000000002,"body":"of 2023 stepped out of doing day"},{"speaker":"Ian Peterman","startTime":2064.9900000000002,"endTime":2068.62,"body":"to day, I don't do so much"},{"speaker":"Ian Peterman","startTime":2064.9900000000002,"endTime":2068.62,"body":"design anymore. I do more of"},{"speaker":"Ian Peterman","startTime":2068.62,"endTime":2071.9500000000003,"body":"this kind of thing. Having"},{"speaker":"Ian Peterman","startTime":2068.62,"endTime":2071.9500000000003,"body":"conversations talking to people,"},{"speaker":"Ian Peterman","startTime":2071.9500000000003,"endTime":2077.89,"body":"I talk to clients customers. But"},{"speaker":"Ian Peterman","startTime":2071.9500000000003,"endTime":2077.89,"body":"really, really also recognizing"},{"speaker":"Ian Peterman","startTime":2077.89,"endTime":2080.5,"body":"where I'm not an expert. Like"},{"speaker":"Ian Peterman","startTime":2077.89,"endTime":2080.5,"body":"that's, that's the other thing."},{"speaker":"Ian Peterman","startTime":2080.5,"endTime":2084.79,"body":"And I think that pairs with"},{"speaker":"Ian Peterman","startTime":2080.5,"endTime":2084.79,"body":"delegation is it's impossible to"},{"speaker":"Ian Peterman","startTime":2084.79,"endTime":2088.18,"body":"be an expert at everything. So"},{"speaker":"Ian Peterman","startTime":2084.79,"endTime":2088.18,"body":"there's the things I know I'm"},{"speaker":"Ian Peterman","startTime":2088.18,"endTime":2091.93,"body":"really good at with your use of"},{"speaker":"Ian Peterman","startTime":2088.18,"endTime":2091.93,"body":"things like finding people"},{"speaker":"Ian Peterman","startTime":2091.96,"endTime":2095.74,"body":"building a team, identifying,"},{"speaker":"Ian Peterman","startTime":2091.96,"endTime":2095.74,"body":"you know, what, what our goals"},{"speaker":"Ian Peterman","startTime":2095.74,"endTime":2100.33,"body":"are, and not all of that I can't"},{"speaker":"Ian Peterman","startTime":2095.74,"endTime":2100.33,"body":"execute everything. It's not,"},{"speaker":"Ian Peterman","startTime":2100.6,"endTime":2106.0,"body":"it's not possible to do that."},{"speaker":"Ian Peterman","startTime":2100.6,"endTime":2106.0,"body":"And so that's really, I'm able"},{"speaker":"Ian Peterman","startTime":2106.0,"endTime":2109.33,"body":"to do all of this because I have"},{"speaker":"Ian Peterman","startTime":2106.0,"endTime":2109.33,"body":"a good team of support that I've"},{"speaker":"Ian Peterman","startTime":2109.33,"endTime":2113.62,"body":"built around me to be able to"},{"speaker":"Ian Peterman","startTime":2109.33,"endTime":2113.62,"body":"let me go do fun things like be"},{"speaker":"Ian Peterman","startTime":2113.62,"endTime":2117.52,"body":"on a podcast, instead of being"},{"speaker":"Ian Peterman","startTime":2113.62,"endTime":2117.52,"body":"on a cash machine."},{"speaker":"Aaron Moncur","startTime":2118.6,"endTime":2123.43,"body":"I'm thinking about"},{"speaker":"Aaron Moncur","startTime":2118.6,"endTime":2123.43,"body":"folks who work at a big company"},{"speaker":"Aaron Moncur","startTime":2123.46,"endTime":2126.8799999999997,"body":"somewhere, there may be"},{"speaker":"Aaron Moncur","startTime":2123.46,"endTime":2126.8799999999997,"body":"individual contributors. And"},{"speaker":"Aaron Moncur","startTime":2126.8799999999997,"endTime":2130.8399999999997,"body":"they've never maybe never even"},{"speaker":"Aaron Moncur","startTime":2126.8799999999997,"endTime":2130.8399999999997,"body":"entertain the thought that they"},{"speaker":"Aaron Moncur","startTime":2130.8399999999997,"endTime":2134.71,"body":"could have a virtual assistant."},{"speaker":"Aaron Moncur","startTime":2130.8399999999997,"endTime":2134.71,"body":"And maybe you can shed some"},{"speaker":"Aaron Moncur","startTime":2134.71,"endTime":2138.5499999999997,"body":"light on this. I don't know"},{"speaker":"Aaron Moncur","startTime":2134.71,"endTime":2138.5499999999997,"body":"where your virtual assistant or"},{"speaker":"Aaron Moncur","startTime":2138.5499999999997,"endTime":2142.84,"body":"assistants are. But I know that"},{"speaker":"Aaron Moncur","startTime":2138.5499999999997,"endTime":2142.84,"body":"there are some overseas"},{"speaker":"Aaron Moncur","startTime":2142.84,"endTime":2146.5299999999997,"body":"solutions. For example, The"},{"speaker":"Aaron Moncur","startTime":2142.84,"endTime":2146.5299999999997,"body":"Philippines is a popular place"},{"speaker":"Aaron Moncur","startTime":2146.5299999999997,"endTime":2151.57,"body":"to go, and they're very"},{"speaker":"Aaron Moncur","startTime":2146.5299999999997,"endTime":2151.57,"body":"affordable. But what are some of"},{"speaker":"Aaron Moncur","startTime":2151.57,"endTime":2154.93,"body":"the things that you have your"},{"speaker":"Aaron Moncur","startTime":2151.57,"endTime":2154.93,"body":"virtual assistants do so that"},{"speaker":"Aaron Moncur","startTime":2154.96,"endTime":2158.7999999999997,"body":"you don't have to spend your"},{"speaker":"Aaron Moncur","startTime":2154.96,"endTime":2158.7999999999997,"body":"time and those ostensibly, you"},{"speaker":"Aaron Moncur","startTime":2158.7999999999997,"endTime":2162.22,"body":"know, kind of trivial is maybe"},{"speaker":"Aaron Moncur","startTime":2158.7999999999997,"endTime":2162.22,"body":"too strong of a word, but"},{"speaker":"Aaron Moncur","startTime":2162.49,"endTime":2166.24,"body":"they're they're not areas that"},{"speaker":"Aaron Moncur","startTime":2162.49,"endTime":2166.24,"body":"you should be spending time so"},{"speaker":"Aaron Moncur","startTime":2166.24,"endTime":2168.73,"body":"that you can spend time on the"},{"speaker":"Aaron Moncur","startTime":2166.24,"endTime":2168.73,"body":"things you do the best where you"},{"speaker":"Aaron Moncur","startTime":2168.73,"endTime":2169.57,"body":"had the most value?"},{"speaker":"Ian Peterman","startTime":2170.2,"endTime":2174.88,"body":"Yeah, so things"},{"speaker":"Ian Peterman","startTime":2170.2,"endTime":2174.88,"body":"that like I I don't do I don't"},{"speaker":"Ian Peterman","startTime":2174.88,"endTime":2178.27,"body":"do any for the podcast. For"},{"speaker":"Ian Peterman","startTime":2174.88,"endTime":2178.27,"body":"example. I don't do any of the"},{"speaker":"Ian Peterman","startTime":2178.27,"endTime":2183.7599999999998,"body":"editing. I don't do any of the"},{"speaker":"Ian Peterman","startTime":2178.27,"endTime":2183.7599999999998,"body":"social posting. I just record I"},{"speaker":"Ian Peterman","startTime":2183.79,"endTime":2188.89,"body":"click record. I sit in I talk"},{"speaker":"Ian Peterman","startTime":2183.79,"endTime":2188.89,"body":"and I put my notes together. And"},{"speaker":"Ian Peterman","startTime":2188.89,"endTime":2193.6,"body":"then I have my team edit posts,"},{"speaker":"Ian Peterman","startTime":2188.89,"endTime":2193.6,"body":"share, create little clips,"},{"speaker":"Ian Peterman","startTime":2194.41,"endTime":2198.2799999999997,"body":"things like that I have to my"},{"speaker":"Ian Peterman","startTime":2194.41,"endTime":2198.2799999999997,"body":"assistant helps me with my"},{"speaker":"Ian Peterman","startTime":2198.2799999999997,"endTime":2202.84,"body":"calendar. So she like she sends"},{"speaker":"Ian Peterman","startTime":2198.2799999999997,"endTime":2202.84,"body":"me every morning, she sends me"},{"speaker":"Ian Peterman","startTime":2202.84,"endTime":2205.84,"body":"my to do list make sure I have"},{"speaker":"Ian Peterman","startTime":2202.84,"endTime":2205.84,"body":"it all in one place. Anything"},{"speaker":"Ian Peterman","startTime":2205.84,"endTime":2211.84,"body":"that popped up overnight, is"},{"speaker":"Ian Peterman","startTime":2205.84,"endTime":2211.84,"body":"there any I have data entry"},{"speaker":"Ian Peterman","startTime":2211.84,"endTime":2215.65,"body":"things where it's just I got I"},{"speaker":"Ian Peterman","startTime":2211.84,"endTime":2215.65,"body":"met, like I went to a networking"},{"speaker":"Ian Peterman","startTime":2215.65,"endTime":2218.71,"body":"event a couple of weeks ago, and"},{"speaker":"Ian Peterman","startTime":2215.65,"endTime":2218.71,"body":"I was I have a stack of business"},{"speaker":"Ian Peterman","startTime":2218.71,"endTime":2222.7,"body":"cards. And so I'll just snap a"},{"speaker":"Ian Peterman","startTime":2218.71,"endTime":2222.7,"body":"bunch of photos, send it to her,"},{"speaker":"Ian Peterman","startTime":2222.7,"endTime":2227.38,"body":"Hey, bud this in game for this"},{"speaker":"Ian Peterman","startTime":2222.7,"endTime":2227.38,"body":"in our CRM, have this saved up,"},{"speaker":"Ian Peterman","startTime":2227.47,"endTime":2231.79,"body":"make any special notes that I"},{"speaker":"Ian Peterman","startTime":2227.47,"endTime":2231.79,"body":"need? And then that's taken care"},{"speaker":"Ian Peterman","startTime":2231.79,"endTime":2235.12,"body":"of. And I can I can search it"},{"speaker":"Ian Peterman","startTime":2231.79,"endTime":2235.12,"body":"all up later. I can. I can find"},{"speaker":"Ian Peterman","startTime":2235.12,"endTime":2238.57,"body":"all the info, but things like"},{"speaker":"Ian Peterman","startTime":2235.12,"endTime":2238.57,"body":"that that are, they're really"},{"speaker":"Ian Peterman","startTime":2238.57,"endTime":2241.7799999999997,"body":"important. I need all that info"},{"speaker":"Ian Peterman","startTime":2238.57,"endTime":2241.7799999999997,"body":"I need. I need the podcasts to"},{"speaker":"Ian Peterman","startTime":2241.7799999999997,"endTime":2245.77,"body":"be edited and put together. But"},{"speaker":"Ian Peterman","startTime":2241.7799999999997,"endTime":2245.77,"body":"it's that's not my core skill."},{"speaker":"Ian Peterman","startTime":2245.7999999999997,"endTime":2249.25,"body":"And so that's anything that"},{"speaker":"Ian Peterman","startTime":2245.7999999999997,"endTime":2249.25,"body":"isn't my core skill. I try to"},{"speaker":"Ian Peterman","startTime":2249.82,"endTime":2253.48,"body":"try to have somebody I can give"},{"speaker":"Ian Peterman","startTime":2249.82,"endTime":2253.48,"body":"it to that can Yeah, they can"},{"speaker":"Ian Peterman","startTime":2253.48,"endTime":2256.42,"body":"probably they can do it faster,"},{"speaker":"Ian Peterman","startTime":2253.48,"endTime":2256.42,"body":"they can do it easier. They make"},{"speaker":"Ian Peterman","startTime":2256.42,"endTime":2260.08,"body":"it look better. There's no"},{"speaker":"Ian Peterman","startTime":2256.42,"endTime":2260.08,"body":"There's no reason I don't I"},{"speaker":"Ian Peterman","startTime":2260.08,"endTime":2264.52,"body":"don't have a burning need to do"},{"speaker":"Ian Peterman","startTime":2260.08,"endTime":2264.52,"body":"it all myself. I don't want to"},{"speaker":"Ian Peterman","startTime":2264.52,"endTime":2268.6,"body":"master every skill. It's not a"},{"speaker":"Ian Peterman","startTime":2264.52,"endTime":2268.6,"body":"good idea."},{"speaker":"Aaron Moncur","startTime":2268.689,"endTime":2271.509,"body":"Yeah, yeah. Right."},{"speaker":"Aaron Moncur","startTime":2268.689,"endTime":2271.509,"body":"Well, that's a good answer."},{"speaker":"Aaron Moncur","startTime":2272.139,"endTime":2276.069,"body":"Delegation. I like that. Let's"},{"speaker":"Aaron Moncur","startTime":2272.139,"endTime":2276.069,"body":"see. Let's just do one more"},{"speaker":"Aaron Moncur","startTime":2276.069,"endTime":2278.049,"body":"question. And then we'll we'll"},{"speaker":"Aaron Moncur","startTime":2276.069,"endTime":2278.049,"body":"wrap things up here."},{"speaker":"Aaron Moncur","startTime":2278.529,"endTime":2283.899,"body":"Specifically with the context of"},{"speaker":"Aaron Moncur","startTime":2278.529,"endTime":2283.899,"body":"your role as a designer, what is"},{"speaker":"Aaron Moncur","startTime":2283.899,"endTime":2287.499,"body":"one thing that frustrates you?"},{"speaker":"Aaron Moncur","startTime":2283.899,"endTime":2287.499,"body":"And one thing that brings you"},{"speaker":"Aaron Moncur","startTime":2287.499,"endTime":2288.009,"body":"joy?"},{"speaker":"Ian Peterman","startTime":2289.42,"endTime":2294.16,"body":"I mean, I'm always"},{"speaker":"Ian Peterman","startTime":2289.42,"endTime":2294.16,"body":"excited when I get to design"},{"speaker":"Ian Peterman","startTime":2294.16,"endTime":2297.82,"body":"something, and then hold it."},{"speaker":"Ian Peterman","startTime":2294.16,"endTime":2297.82,"body":"That was probably one of my"},{"speaker":"Ian Peterman","startTime":2297.82,"endTime":2300.73,"body":"favorite parts has always been"},{"speaker":"Ian Peterman","startTime":2297.82,"endTime":2300.73,"body":"able to get a first even if it's"},{"speaker":"Ian Peterman","startTime":2300.73,"endTime":2305.2,"body":"just the first rough prototype,"},{"speaker":"Ian Peterman","startTime":2300.73,"endTime":2305.2,"body":"being able to have it go from"},{"speaker":"Ian Peterman","startTime":2305.47,"endTime":2310.06,"body":"this conversation. We did some"},{"speaker":"Ian Peterman","startTime":2305.47,"endTime":2310.06,"body":"CAD or some sketches. And and"},{"speaker":"Ian Peterman","startTime":2310.06,"endTime":2313.54,"body":"now we're holding it now we have"},{"speaker":"Ian Peterman","startTime":2310.06,"endTime":2313.54,"body":"something it's become real"},{"speaker":"Ian Peterman","startTime":2313.57,"endTime":2318.1,"body":"really real. For everyone, you"},{"speaker":"Ian Peterman","startTime":2313.57,"endTime":2318.1,"body":"can show other people and see"},{"speaker":"Ian Peterman","startTime":2318.1,"endTime":2321.73,"body":"it, that's always been huge. I"},{"speaker":"Ian Peterman","startTime":2318.1,"endTime":2321.73,"body":"love that. That's, that's"},{"speaker":"Ian Peterman","startTime":2321.73,"endTime":2328.96,"body":"exciting for me. Frustration is"},{"speaker":"Ian Peterman","startTime":2321.73,"endTime":2328.96,"body":"I mean, there's, there's quite a"},{"speaker":"Ian Peterman","startTime":2328.96,"endTime":2336.04,"body":"few good lists. But I think,"},{"speaker":"Ian Peterman","startTime":2328.96,"endTime":2336.04,"body":"tip, you know, for me, it's"},{"speaker":"Ian Peterman","startTime":2338.44,"endTime":2342.58,"body":"dealing with all all of the"},{"speaker":"Ian Peterman","startTime":2338.44,"endTime":2342.58,"body":"inputs that sometimes come in is"},{"speaker":"Ian Peterman","startTime":2342.58,"endTime":2345.85,"body":"there's there can be a lot of"},{"speaker":"Ian Peterman","startTime":2342.58,"endTime":2345.85,"body":"input, there can be a lot of"},{"speaker":"Ian Peterman","startTime":2345.85,"endTime":2348.64,"body":"especially in the corporate"},{"speaker":"Ian Peterman","startTime":2345.85,"endTime":2348.64,"body":"world input from people who"},{"speaker":"Ian Peterman","startTime":2348.64,"endTime":2352.93,"body":"don't know what's going on. But"},{"speaker":"Ian Peterman","startTime":2348.64,"endTime":2352.93,"body":"they have power over over what"},{"speaker":"Ian Peterman","startTime":2352.93,"endTime":2358.93,"body":"you get to do. And trying to"},{"speaker":"Ian Peterman","startTime":2352.93,"endTime":2358.93,"body":"navigate kind of the two level"},{"speaker":"Ian Peterman","startTime":2358.93,"endTime":2362.74,"body":"bureaucracy that happens when"},{"speaker":"Ian Peterman","startTime":2358.93,"endTime":2362.74,"body":"you're trying to get something"},{"speaker":"Ian Peterman","startTime":2363.1,"endTime":2367.54,"body":"together. And so I I shy away"},{"speaker":"Ian Peterman","startTime":2363.1,"endTime":2367.54,"body":"from that as much as I can. I"},{"speaker":"Ian Peterman","startTime":2367.54,"endTime":2371.92,"body":"like to run and running my firm,"},{"speaker":"Ian Peterman","startTime":2367.54,"endTime":2371.92,"body":"I do a one contact rule. You can"},{"speaker":"Ian Peterman","startTime":2371.92,"endTime":2374.59,"body":"have one person from your"},{"speaker":"Ian Peterman","startTime":2371.92,"endTime":2374.59,"body":"company, talk to me, if you have"},{"speaker":"Ian Peterman","startTime":2374.59,"endTime":2379.0,"body":"10 in the room, I won't, won't"},{"speaker":"Ian Peterman","startTime":2374.59,"endTime":2379.0,"body":"do it. Because it's really how's"},{"speaker":"Ian Peterman","startTime":2379.0,"endTime":2382.84,"body":"it that's fascinating causes too"},{"speaker":"Ian Peterman","startTime":2379.0,"endTime":2382.84,"body":"much trouble. Because if you"},{"speaker":"Ian Peterman","startTime":2382.84,"endTime":2385.63,"body":"have 10 people who don't haven't"},{"speaker":"Ian Peterman","startTime":2382.84,"endTime":2385.63,"body":"talked before, and this is the"},{"speaker":"Ian Peterman","startTime":2385.63,"endTime":2391.2999999999997,"body":"first meeting, I basically"},{"speaker":"Ian Peterman","startTime":2385.63,"endTime":2391.2999999999997,"body":"turned into what as a mediator."},{"speaker":"Ian Peterman","startTime":2391.7799999999997,"endTime":2396.7,"body":"And that's, that's not what I"},{"speaker":"Ian Peterman","startTime":2391.7799999999997,"endTime":2396.7,"body":"want to be went to college or"},{"speaker":"Ian Peterman","startTime":2396.7,"endTime":2400.96,"body":"built my career round. So that's"},{"speaker":"Ian Peterman","startTime":2396.7,"endTime":2400.96,"body":"I would say as my biggest"},{"speaker":"Ian Peterman","startTime":2400.96,"endTime":2404.59,"body":"frustration is that too many"},{"speaker":"Ian Peterman","startTime":2400.96,"endTime":2404.59,"body":"voices who have haven't figured"},{"speaker":"Ian Peterman","startTime":2404.59,"endTime":2409.69,"body":"it out yet all trying to decide"},{"speaker":"Ian Peterman","startTime":2404.59,"endTime":2409.69,"body":"right now suddenly. And if"},{"speaker":"Ian Peterman","startTime":2409.69,"endTime":2411.79,"body":"you're laying there in the"},{"speaker":"Ian Peterman","startTime":2409.69,"endTime":2411.79,"body":"middle, you're just like, Well,"},{"speaker":"Ian Peterman","startTime":2411.85,"endTime":2415.09,"body":"now, what am I? What do I do"},{"speaker":"Ian Peterman","startTime":2411.85,"endTime":2415.09,"body":"with all this? Because these are"},{"speaker":"Ian Peterman","startTime":2415.09,"endTime":2419.74,"body":"conflicting? I can't make it"},{"speaker":"Ian Peterman","startTime":2415.09,"endTime":2419.74,"body":"small and big, like we want me"},{"speaker":"Ian Peterman","startTime":2419.74,"endTime":2420.2799999999997,"body":"to be."},{"speaker":"Aaron Moncur","startTime":2422.23,"endTime":2425.35,"body":"That is super"},{"speaker":"Aaron Moncur","startTime":2422.23,"endTime":2425.35,"body":"interesting. A one contact rule?"},{"speaker":"Aaron Moncur","startTime":2425.38,"endTime":2427.96,"body":"How does that go over with most"},{"speaker":"Aaron Moncur","startTime":2425.38,"endTime":2427.96,"body":"companies? Are they fine with"},{"speaker":"Aaron Moncur","startTime":2427.96,"endTime":2429.37,"body":"it? Or do you ever get pushback?"},{"speaker":"Ian Peterman","startTime":2429.5789999999997,"endTime":2432.819,"body":"I definitely I've"},{"speaker":"Ian Peterman","startTime":2429.5789999999997,"endTime":2432.819,"body":"gotten some pushback. And I'll"},{"speaker":"Ian Peterman","startTime":2432.879,"endTime":2436.629,"body":"sometimes I'll I'll have to if"},{"speaker":"Ian Peterman","startTime":2432.879,"endTime":2436.629,"body":"it's completely separate"},{"speaker":"Ian Peterman","startTime":2436.629,"endTime":2439.179,"body":"departments, so they want"},{"speaker":"Ian Peterman","startTime":2436.629,"endTime":2439.179,"body":"marketing, and they want"},{"speaker":"Ian Peterman","startTime":2439.179,"endTime":2444.3089999999997,"body":"engineering that obviously can't"},{"speaker":"Ian Peterman","startTime":2439.179,"endTime":2444.3089999999997,"body":"be one person. But for the most"},{"speaker":"Ian Peterman","startTime":2444.3089999999997,"endTime":2449.889,"body":"part, people understand. And the"},{"speaker":"Ian Peterman","startTime":2444.3089999999997,"endTime":2449.889,"body":"way I present is well, how will"},{"speaker":"Ian Peterman","startTime":2449.889,"endTime":2454.179,"body":"you not waste my time in years?"},{"speaker":"Ian Peterman","startTime":2449.889,"endTime":2454.179,"body":"Figuring out what you want,"},{"speaker":"Ian Peterman","startTime":2454.629,"endTime":2457.749,"body":"figure out what you want, come"},{"speaker":"Ian Peterman","startTime":2454.629,"endTime":2457.749,"body":"to me, and then we can and then"},{"speaker":"Ian Peterman","startTime":2457.749,"endTime":2460.389,"body":"I can then I can work with"},{"speaker":"Ian Peterman","startTime":2457.749,"endTime":2460.389,"body":"something then I can have this"},{"speaker":"Ian Peterman","startTime":2460.719,"endTime":2464.769,"body":"singular goal of this is what we"},{"speaker":"Ian Peterman","startTime":2460.719,"endTime":2464.769,"body":"want. We want to have happen."},{"speaker":"Ian Peterman","startTime":2464.799,"endTime":2467.709,"body":"Yeah. And we move forward and"},{"speaker":"Ian Peterman","startTime":2464.799,"endTime":2467.709,"body":"it's still you know, it still"},{"speaker":"Ian Peterman","startTime":2467.709,"endTime":2471.999,"body":"takes time to to go back and"},{"speaker":"Ian Peterman","startTime":2467.709,"endTime":2471.999,"body":"forth of well you want this but"},{"speaker":"Ian Peterman","startTime":2471.999,"endTime":2476.499,"body":"you also want to cheap. Still"},{"speaker":"Ian Peterman","startTime":2471.999,"endTime":2476.499,"body":"gotta do something around this."},{"speaker":"Ian Peterman","startTime":2477.219,"endTime":2481.479,"body":"But it allows that to flow a lot"},{"speaker":"Ian Peterman","startTime":2477.219,"endTime":2481.479,"body":"easier. And so my pitch is"},{"speaker":"Ian Peterman","startTime":2481.479,"endTime":2484.209,"body":"basically will save time because"},{"speaker":"Ian Peterman","startTime":2481.479,"endTime":2484.209,"body":"you won't have to pay me my"},{"speaker":"Ian Peterman","startTime":2484.209,"endTime":2488.589,"body":"consulting rate for all All"},{"speaker":"Ian Peterman","startTime":2484.209,"endTime":2488.589,"body":"those hours and we'll be able to"},{"speaker":"Ian Peterman","startTime":2488.589,"endTime":2489.339,"body":"do this quicker."},{"speaker":"Aaron Moncur","startTime":2490.81,"endTime":2494.92,"body":"Great, very cool"},{"speaker":"Aaron Moncur","startTime":2490.81,"endTime":2494.92,"body":"idea. All right, well Ian, thank"},{"speaker":"Aaron Moncur","startTime":2494.92,"endTime":2498.67,"body":"you so much for joining me"},{"speaker":"Aaron Moncur","startTime":2494.92,"endTime":2498.67,"body":"today. How can people get in"},{"speaker":"Ian Peterman","startTime":2498.56,"endTime":2503.63,"body":"So you find me"},{"speaker":"Ian Peterman","startTime":2498.56,"endTime":2503.63,"body":"pretty easily on almost any"},{"speaker":"Ian Peterman","startTime":2498.67,"endTime":2499.24,"body":"touch with you?"},{"speaker":"Ian Peterman","startTime":2503.63,"endTime":2508.73,"body":"social media just Ian Peterman I"},{"speaker":"Ian Peterman","startTime":2503.63,"endTime":2508.73,"body":"find my LinkedIn also at"},{"speaker":"Ian Peterman","startTime":2508.73,"endTime":2514.25,"body":"Peterman firm on all and growing"},{"speaker":"Ian Peterman","startTime":2508.73,"endTime":2514.25,"body":"everything at this point. So"},{"speaker":"Ian Peterman","startTime":2514.2799999999997,"endTime":2518.42,"body":"look for you can find us and"},{"speaker":"Ian Peterman","startTime":2514.2799999999997,"endTime":2518.42,"body":"then our website"},{"speaker":"Ian Peterman","startTime":2518.45,"endTime":2524.33,"body":"Petermanfirm.com. And you can"},{"speaker":"Ian Peterman","startTime":2518.45,"endTime":2524.33,"body":"also consciousdesignbook.com as"},{"speaker":"Ian Peterman","startTime":2524.33,"endTime":2527.33,"body":"well if you want to look at just"},{"speaker":"Ian Peterman","startTime":2524.33,"endTime":2527.33,"body":"the book, which also is on"},{"speaker":"Ian Peterman","startTime":2527.33,"endTime":2529.64,"body":"Amazon, you can find, find me"},{"speaker":"Ian Peterman","startTime":2527.33,"endTime":2529.64,"body":"there."},{"speaker":"Aaron Moncur","startTime":2530.48,"endTime":2533.0299999999997,"body":"Okay, excellent."},{"speaker":"Aaron Moncur","startTime":2530.48,"endTime":2533.0299999999997,"body":"Well, thank you again so much"},{"speaker":"Aaron Moncur","startTime":2533.0299999999997,"endTime":2536.18,"body":"for being on the show. What,"},{"speaker":"Aaron Moncur","startTime":2533.0299999999997,"endTime":2536.18,"body":"what a pleasure, it's been to"},{"speaker":"Aaron Moncur","startTime":2536.18,"endTime":2538.5499999999997,"body":"talk with you and learn a little"},{"speaker":"Aaron Moncur","startTime":2536.18,"endTime":2538.5499999999997,"body":"bit about your background and"},{"speaker":"Aaron Moncur","startTime":2538.5499999999997,"endTime":2541.25,"body":"experience. So thank you for"},{"speaker":"Aaron Moncur","startTime":2538.5499999999997,"endTime":2541.25,"body":"sharing all that with the"},{"speaker":"Aaron Moncur","startTime":2541.25,"endTime":2541.79,"body":"listeners."},{"speaker":"Ian Peterman","startTime":2542.09,"endTime":2544.0099999999998,"body":"I appreciate it."},{"speaker":"Ian Peterman","startTime":2542.09,"endTime":2544.0099999999998,"body":"Thanks so much for having me."},{"speaker":"Aaron Moncur","startTime":2547.7,"endTime":2551.18,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2547.7,"endTime":2551.18,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":2551.18,"endTime":2554.18,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2551.18,"endTime":2554.18,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":2554.18,"endTime":2557.72,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":2554.18,"endTime":2557.72,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2557.75,"endTime":2561.5,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":2557.75,"endTime":2561.5,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":2561.5299999999997,"endTime":2565.52,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":2561.5299999999997,"endTime":2565.52,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":2565.5499999999997,"endTime":2568.58,"body":"Teampipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":2565.5499999999997,"endTime":2568.58,"body":"listening"}]}