{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.51,"endTime":3.6,"body":"Live today we are"},{"speaker":"Aaron Moncur","startTime":0.51,"endTime":3.6,"body":"introducing a new program to the"},{"speaker":"Aaron Moncur","startTime":3.6,"endTime":6.96,"body":"being an engineer podcast to"},{"speaker":"Aaron Moncur","startTime":3.6,"endTime":6.96,"body":"recognize engineers who excel in"},{"speaker":"Aaron Moncur","startTime":6.96,"endTime":12.3,"body":"their field, go to teen"},{"speaker":"Aaron Moncur","startTime":6.96,"endTime":12.3,"body":"pipeline.us/excellence and fill"},{"speaker":"Aaron Moncur","startTime":12.3,"endTime":14.67,"body":"out the form with the name of"},{"speaker":"Aaron Moncur","startTime":12.3,"endTime":14.67,"body":"your nominee and a short"},{"speaker":"Aaron Moncur","startTime":14.67,"endTime":17.97,"body":"description of what makes him or"},{"speaker":"Aaron Moncur","startTime":14.67,"endTime":17.97,"body":"her deserving of the award."},{"speaker":"Aaron Moncur","startTime":18.24,"endTime":20.82,"body":"Winners will be announced and"},{"speaker":"Aaron Moncur","startTime":18.24,"endTime":20.82,"body":"recognized on the show and will"},{"speaker":"Aaron Moncur","startTime":20.82,"endTime":25.29,"body":"receive some complimentary being"},{"speaker":"Aaron Moncur","startTime":20.82,"endTime":25.29,"body":"an engineer podcasts swag. The"},{"speaker":"Aaron Moncur","startTime":25.29,"endTime":31.17,"body":"program is live right now go to"},{"speaker":"Aaron Moncur","startTime":25.29,"endTime":31.17,"body":"Team pipeline.us/excellence and"},{"speaker":"Aaron Moncur","startTime":31.17,"endTime":34.23,"body":"give an engineer the recognition"},{"speaker":"Aaron Moncur","startTime":31.17,"endTime":34.23,"body":"he or she deserves."},{"speaker":"Mark Herschberg","startTime":37.02,"endTime":39.42,"body":"If you wouldn't"},{"speaker":"Mark Herschberg","startTime":37.02,"endTime":39.42,"body":"tackle a one year project"},{"speaker":"Mark Herschberg","startTime":39.42,"endTime":43.14,"body":"without a plan, what makes you"},{"speaker":"Mark Herschberg","startTime":39.42,"endTime":43.14,"body":"think you can tackle a 30 year"},{"speaker":"Mark Herschberg","startTime":43.14,"endTime":46.32,"body":"project known as your career"},{"speaker":"Mark Herschberg","startTime":43.14,"endTime":46.32,"body":"just by winging it?"},{"speaker":"Aaron Moncur","startTime":60.1,"endTime":62.38,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":60.1,"endTime":62.38,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":62.38,"endTime":66.49,"body":"Podcast. Today we are speaking"},{"speaker":"Aaron Moncur","startTime":62.38,"endTime":66.49,"body":"with Mark Herschberg holding a"},{"speaker":"Aaron Moncur","startTime":66.52,"endTime":69.88,"body":"bachelor's and master's degrees"},{"speaker":"Aaron Moncur","startTime":66.52,"endTime":69.88,"body":"in physics, electrical"},{"speaker":"Aaron Moncur","startTime":69.88,"endTime":73.21,"body":"engineering and computer"},{"speaker":"Aaron Moncur","startTime":69.88,"endTime":73.21,"body":"science. Mark has worked in a"},{"speaker":"Aaron Moncur","startTime":73.21,"endTime":76.48,"body":"variety of fields from tracking"},{"speaker":"Aaron Moncur","startTime":73.21,"endTime":76.48,"body":"criminals and terrorists on the"},{"speaker":"Aaron Moncur","startTime":76.48,"endTime":79.06,"body":"dark web, to creating"},{"speaker":"Aaron Moncur","startTime":76.48,"endTime":79.06,"body":"marketplaces and new"},{"speaker":"Aaron Moncur","startTime":79.09,"endTime":82.18,"body":"authentication systems to"},{"speaker":"Aaron Moncur","startTime":79.09,"endTime":82.18,"body":"starting a career success"},{"speaker":"Aaron Moncur","startTime":82.18,"endTime":86.74,"body":"accelerator at MIT, where he"},{"speaker":"Aaron Moncur","startTime":82.18,"endTime":86.74,"body":"teaches annually. He is also the"},{"speaker":"Aaron Moncur","startTime":86.77,"endTime":90.88,"body":"author of the career toolkit,"},{"speaker":"Aaron Moncur","startTime":86.77,"endTime":90.88,"body":"essential skills for success"},{"speaker":"Aaron Moncur","startTime":91.09,"endTime":94.45,"body":"that no one taught you, which"},{"speaker":"Aaron Moncur","startTime":91.09,"endTime":94.45,"body":"will be the primary focus of our"},{"speaker":"Aaron Moncur","startTime":94.63,"endTime":97.78,"body":"conversation today. Mark, thank"},{"speaker":"Aaron Moncur","startTime":94.63,"endTime":97.78,"body":"you so much for joining us."},{"speaker":"Mark Herschberg","startTime":97.0,"endTime":99.67,"body":"Thanks for"},{"speaker":"Mark Herschberg","startTime":97.0,"endTime":99.67,"body":"having me. It's my pleasure to"},{"speaker":"Mark Herschberg","startTime":99.67,"endTime":101.23,"body":"be here. All right."},{"speaker":"Aaron Moncur","startTime":101.23,"endTime":103.9,"body":"So we will spend a"},{"speaker":"Aaron Moncur","startTime":101.23,"endTime":103.9,"body":"lot of our time maybe most of"},{"speaker":"Aaron Moncur","startTime":103.9,"endTime":106.75,"body":"our time talking about this book"},{"speaker":"Aaron Moncur","startTime":103.9,"endTime":106.75,"body":"that you've written and how it"},{"speaker":"Aaron Moncur","startTime":106.75,"endTime":111.28,"body":"can help engineers advance their"},{"speaker":"Aaron Moncur","startTime":106.75,"endTime":111.28,"body":"careers. Before we get into"},{"speaker":"Aaron Moncur","startTime":111.28,"endTime":114.79,"body":"that, can you share just a"},{"speaker":"Aaron Moncur","startTime":111.28,"endTime":114.79,"body":"little bit about your, your"},{"speaker":"Aaron Moncur","startTime":114.79,"endTime":121.06,"body":"career, up until this point, and"},{"speaker":"Aaron Moncur","startTime":114.79,"endTime":121.06,"body":"how it led to you creating this"},{"speaker":"Aaron Moncur","startTime":121.06,"endTime":125.5,"body":"this career toolkit book. And if"},{"speaker":"Aaron Moncur","startTime":121.06,"endTime":125.5,"body":"you want to spend an extra"},{"speaker":"Aaron Moncur","startTime":125.5,"endTime":129.19,"body":"minute or two on the the"},{"speaker":"Aaron Moncur","startTime":125.5,"endTime":129.19,"body":"catching criminals and"},{"speaker":"Aaron Moncur","startTime":129.19,"endTime":132.52,"body":"terrorists on the dark web, I'm"},{"speaker":"Aaron Moncur","startTime":129.19,"endTime":132.52,"body":"sure people would be thrilled to"},{"speaker":"Aaron Moncur","startTime":132.52,"endTime":134.62,"body":"hear the story behind that."},{"speaker":"Mark Herschberg","startTime":135.48,"endTime":139.56,"body":"Sure, I've had"},{"speaker":"Mark Herschberg","startTime":135.48,"endTime":139.56,"body":"a very interesting dual career."},{"speaker":"Mark Herschberg","startTime":140.01,"endTime":143.91,"body":"When I began my career was the"},{"speaker":"Mark Herschberg","startTime":140.01,"endTime":143.91,"body":"1990s. I just graduated from MIT"},{"speaker":"Mark Herschberg","startTime":143.91,"endTime":148.56,"body":"was the.com era. And I started"},{"speaker":"Mark Herschberg","startTime":143.91,"endTime":148.56,"body":"out as a software engineer, I"},{"speaker":"Mark Herschberg","startTime":148.56,"endTime":151.83,"body":"quickly realized I wanted to"},{"speaker":"Mark Herschberg","startTime":148.56,"endTime":151.83,"body":"become a CTO, Chief Technology"},{"speaker":"Mark Herschberg","startTime":151.83,"endTime":156.45,"body":"Officer. And what I saw was that"},{"speaker":"Mark Herschberg","startTime":151.83,"endTime":156.45,"body":"Well, I had peers who just said"},{"speaker":"Mark Herschberg","startTime":156.45,"endTime":159.57,"body":"it's a.com error, I'm gonna"},{"speaker":"Mark Herschberg","startTime":156.45,"endTime":159.57,"body":"pretend I'm a CTO because I can"},{"speaker":"Mark Herschberg","startTime":159.57,"endTime":162.9,"body":"start my company give myself"},{"speaker":"Mark Herschberg","startTime":159.57,"endTime":162.9,"body":"that title. I knew I wanted to"},{"speaker":"Mark Herschberg","startTime":162.9,"endTime":165.63,"body":"be actually qualified for the"},{"speaker":"Mark Herschberg","startTime":162.9,"endTime":165.63,"body":"job and not just have the title."},{"speaker":"Mark Herschberg","startTime":166.26,"endTime":170.7,"body":"And what I realized is that to"},{"speaker":"Mark Herschberg","startTime":166.26,"endTime":170.7,"body":"become a CTO or really any type"},{"speaker":"Mark Herschberg","startTime":170.7,"endTime":174.96,"body":"of senior person, it's not just"},{"speaker":"Mark Herschberg","startTime":170.7,"endTime":174.96,"body":"about being the best engineer,"},{"speaker":"Mark Herschberg","startTime":175.23,"endTime":178.77,"body":"sure, I needed to be good at my"},{"speaker":"Mark Herschberg","startTime":175.23,"endTime":178.77,"body":"job and solve engineering"},{"speaker":"Mark Herschberg","startTime":178.77,"endTime":182.28,"body":"problems. But there were a whole"},{"speaker":"Mark Herschberg","startTime":178.77,"endTime":182.28,"body":"bunch of additional skills, I"},{"speaker":"Mark Herschberg","startTime":182.28,"endTime":186.36,"body":"would need leadership, team"},{"speaker":"Mark Herschberg","startTime":182.28,"endTime":186.36,"body":"building, negotiating"},{"speaker":"Mark Herschberg","startTime":186.42,"endTime":189.81,"body":"communication, all these other"},{"speaker":"Mark Herschberg","startTime":186.42,"endTime":189.81,"body":"skills, they don't normally"},{"speaker":"Mark Herschberg","startTime":189.81,"endTime":195.39,"body":"teach us. So I began to upskill"},{"speaker":"Mark Herschberg","startTime":189.81,"endTime":195.39,"body":"myself. And now as I was doing"},{"speaker":"Mark Herschberg","startTime":195.39,"endTime":198.03,"body":"this, I realized these skills"},{"speaker":"Mark Herschberg","startTime":195.39,"endTime":198.03,"body":"apply not just to the senior"},{"speaker":"Mark Herschberg","startTime":198.03,"endTime":201.3,"body":"people, but everyone in the"},{"speaker":"Mark Herschberg","startTime":198.03,"endTime":201.3,"body":"company. And I began to upskill."},{"speaker":"Mark Herschberg","startTime":201.3,"endTime":205.83,"body":"My team. As I was doing this,"},{"speaker":"Mark Herschberg","startTime":201.3,"endTime":205.83,"body":"MIT had gotten similar feedback"},{"speaker":"Mark Herschberg","startTime":205.83,"endTime":208.62,"body":"to companies who come and hire"},{"speaker":"Mark Herschberg","startTime":205.83,"endTime":208.62,"body":"our students said, we want to"},{"speaker":"Mark Herschberg","startTime":208.62,"endTime":212.67,"body":"see these skills. By the way,"},{"speaker":"Mark Herschberg","startTime":208.62,"endTime":212.67,"body":"not just in recent graduates or"},{"speaker":"Mark Herschberg","startTime":212.67,"endTime":216.33,"body":"engineers, just universally, we"},{"speaker":"Mark Herschberg","startTime":212.67,"endTime":216.33,"body":"want to see these skills, but we"},{"speaker":"Mark Herschberg","startTime":216.33,"endTime":220.44,"body":"can't find them. So MIT created"},{"speaker":"Mark Herschberg","startTime":216.33,"endTime":220.44,"body":"the Career Success accelerator."},{"speaker":"Mark Herschberg","startTime":221.13,"endTime":224.28,"body":"When I heard they were doing"},{"speaker":"Mark Herschberg","startTime":221.13,"endTime":224.28,"body":"that, I reached out and said,"},{"speaker":"Mark Herschberg","startTime":224.31,"endTime":226.92,"body":"Well, I've developed some"},{"speaker":"Mark Herschberg","startTime":224.31,"endTime":226.92,"body":"content for my team, please take"},{"speaker":"Mark Herschberg","startTime":226.92,"endTime":230.73,"body":"it, use it enjoy. And I thought"},{"speaker":"Mark Herschberg","startTime":226.92,"endTime":230.73,"body":"that would be a one and done"},{"speaker":"Mark Herschberg","startTime":230.73,"endTime":234.0,"body":"conversation. But instead, they"},{"speaker":"Mark Herschberg","startTime":230.73,"endTime":234.0,"body":"asked me to create some more"},{"speaker":"Mark Herschberg","startTime":234.0,"endTime":238.77,"body":"content. And then to stay on in"},{"speaker":"Mark Herschberg","startTime":234.0,"endTime":238.77,"body":"Teach alongside with the faculty"},{"speaker":"Mark Herschberg","startTime":238.77,"endTime":242.94,"body":"because myself and others like"},{"speaker":"Mark Herschberg","startTime":238.77,"endTime":242.94,"body":"me, who we brought in, brought a"},{"speaker":"Mark Herschberg","startTime":242.94,"endTime":246.81,"body":"practical perspective from being"},{"speaker":"Mark Herschberg","startTime":242.94,"endTime":246.81,"body":"in the field. So I've spent in"},{"speaker":"Mark Herschberg","startTime":246.81,"endTime":249.6,"body":"parallel to my main career that"},{"speaker":"Mark Herschberg","startTime":246.81,"endTime":249.6,"body":"I'll talk about in a moment to"},{"speaker":"Mark Herschberg","startTime":249.6,"endTime":252.81,"body":"touch on those other points. I"},{"speaker":"Mark Herschberg","startTime":249.6,"endTime":252.81,"body":"spent over 20 years teaching at"},{"speaker":"Mark Herschberg","startTime":252.81,"endTime":257.55,"body":"MIT. Also some other schools and"},{"speaker":"Mark Herschberg","startTime":252.81,"endTime":257.55,"body":"that led to ultimately the book,"},{"speaker":"Mark Herschberg","startTime":257.55,"endTime":261.39,"body":"the app speaking and the other"},{"speaker":"Mark Herschberg","startTime":257.55,"endTime":261.39,"body":"stuff that I do. Now my main"},{"speaker":"Mark Herschberg","startTime":261.39,"endTime":267.03,"body":"career, becoming a CTO at"},{"speaker":"Mark Herschberg","startTime":261.39,"endTime":267.03,"body":"different tech companies. It has"},{"speaker":"Mark Herschberg","startTime":267.03,"endTime":270.15,"body":"spanned multiple verticals."},{"speaker":"Mark Herschberg","startTime":267.03,"endTime":270.15,"body":"Typically, I'm doing a"},{"speaker":"Mark Herschberg","startTime":270.15,"endTime":272.73,"body":"traditional startup, I have"},{"speaker":"Mark Herschberg","startTime":270.15,"endTime":272.73,"body":"helped a couple of fortune 500"},{"speaker":"Mark Herschberg","startTime":272.73,"endTime":276.75,"body":"To play startup. I have been a"},{"speaker":"Mark Herschberg","startTime":272.73,"endTime":276.75,"body":"fractional CTO, I've been a"},{"speaker":"Mark Herschberg","startTime":276.75,"endTime":280.29,"body":"consultant. I've been in"},{"speaker":"Mark Herschberg","startTime":276.75,"endTime":280.29,"body":"multiple fields. My favorite"},{"speaker":"Mark Herschberg","startTime":280.29,"endTime":282.87,"body":"field is my background. My"},{"speaker":"Mark Herschberg","startTime":280.29,"endTime":282.87,"body":"graduate work was in"},{"speaker":"Mark Herschberg","startTime":282.87,"endTime":286.59,"body":"cybersecurity. And I got back"},{"speaker":"Mark Herschberg","startTime":282.87,"endTime":286.59,"body":"into that a few years ago, one"},{"speaker":"Mark Herschberg","startTime":286.59,"endTime":290.55,"body":"of the companies we did"},{"speaker":"Mark Herschberg","startTime":286.59,"endTime":290.55,"body":"intelligence gathering on the"},{"speaker":"Mark Herschberg","startTime":290.58,"endTime":294.81,"body":"dark web, so we would go out and"},{"speaker":"Mark Herschberg","startTime":290.58,"endTime":294.81,"body":"see what's happening on there"},{"speaker":"Mark Herschberg","startTime":294.81,"endTime":297.6,"body":"and get what information we"},{"speaker":"Mark Herschberg","startTime":294.81,"endTime":297.6,"body":"could which we could then"},{"speaker":"Mark Herschberg","startTime":297.6,"endTime":301.11,"body":"process and share with certain"},{"speaker":"Mark Herschberg","startTime":297.6,"endTime":301.11,"body":"club is government and"},{"speaker":"Mark Herschberg","startTime":301.11,"endTime":305.82,"body":"otherwise, it sounds very"},{"speaker":"Mark Herschberg","startTime":301.11,"endTime":305.82,"body":"exciting. But really, it's just"},{"speaker":"Mark Herschberg","startTime":305.82,"endTime":308.94,"body":"like most other software"},{"speaker":"Mark Herschberg","startTime":305.82,"endTime":308.94,"body":"companies and that we are"},{"speaker":"Mark Herschberg","startTime":308.94,"endTime":312.69,"body":"gathering data and processing"},{"speaker":"Mark Herschberg","startTime":308.94,"endTime":312.69,"body":"it, that we were to be fair,"},{"speaker":"Mark Herschberg","startTime":312.69,"endTime":316.11,"body":"maybe a little more paranoid and"},{"speaker":"Mark Herschberg","startTime":312.69,"endTime":316.11,"body":"our security posture was a lot"},{"speaker":"Mark Herschberg","startTime":316.11,"endTime":317.91,"body":"stronger than any other company"},{"speaker":"Mark Herschberg","startTime":316.11,"endTime":317.91,"body":"I've been at."},{"speaker":"Aaron Moncur","startTime":320.52,"endTime":323.16,"body":"This is a total"},{"speaker":"Aaron Moncur","startTime":320.52,"endTime":323.16,"body":"tangent here, but I've never"},{"speaker":"Aaron Moncur","startTime":323.16,"endTime":326.16,"body":"been on the dark web. But you"},{"speaker":"Aaron Moncur","startTime":323.16,"endTime":326.16,"body":"know, you hear things right."},{"speaker":"Aaron Moncur","startTime":326.85,"endTime":331.23,"body":"What is the dark web? What is it"},{"speaker":"Aaron Moncur","startTime":326.85,"endTime":331.23,"body":"exactly? Does it look completely"},{"speaker":"Aaron Moncur","startTime":331.23,"endTime":334.62,"body":"different from you know, going"},{"speaker":"Aaron Moncur","startTime":331.23,"endTime":334.62,"body":"to google.com or Amazon or"},{"speaker":"Aaron Moncur","startTime":334.62,"endTime":335.94,"body":"something? What does it like,"},{"speaker":"Mark Herschberg","startTime":335.97,"endTime":338.16,"body":"you just turn"},{"speaker":"Mark Herschberg","startTime":335.97,"endTime":338.16,"body":"your settings to dark mode, and"},{"speaker":"Mark Herschberg","startTime":338.16,"endTime":343.53,"body":"poof, you're on the dark web."},{"speaker":"Mark Herschberg","startTime":338.16,"endTime":343.53,"body":"That's it. The Dark Web means"},{"speaker":"Mark Herschberg","startTime":343.86,"endTime":350.52,"body":"things that are not accessible"},{"speaker":"Mark Herschberg","startTime":343.86,"endTime":350.52,"body":"through a search engine, or in"},{"speaker":"Mark Herschberg","startTime":350.52,"endTime":354.78,"body":"other public ways. The most"},{"speaker":"Mark Herschberg","startTime":350.52,"endTime":354.78,"body":"common way people access the"},{"speaker":"Mark Herschberg","startTime":354.78,"endTime":358.86,"body":"dark web is through Tor, the"},{"speaker":"Mark Herschberg","startTime":354.78,"endTime":358.86,"body":"onion router, and it uses a"},{"speaker":"Mark Herschberg","startTime":358.86,"endTime":363.54,"body":"different protocol, the HTTP, so"},{"speaker":"Mark Herschberg","startTime":358.86,"endTime":363.54,"body":"it's not indexed by Bing, or"},{"speaker":"Mark Herschberg","startTime":363.54,"endTime":366.66,"body":"Google or other search engines."},{"speaker":"Mark Herschberg","startTime":363.54,"endTime":366.66,"body":"That's really all it is, is just"},{"speaker":"Mark Herschberg","startTime":366.66,"endTime":370.59,"body":"saying, there's not a lot of"},{"speaker":"Mark Herschberg","startTime":366.66,"endTime":370.59,"body":"visibility. The analogy is the"},{"speaker":"Mark Herschberg","startTime":370.59,"endTime":374.58,"body":"dark web, it's like a dark"},{"speaker":"Mark Herschberg","startTime":370.59,"endTime":374.58,"body":"alley. A dark alley isn't"},{"speaker":"Mark Herschberg","startTime":374.61,"endTime":378.48,"body":"necessarily a bad place. But if"},{"speaker":"Mark Herschberg","startTime":374.61,"endTime":378.48,"body":"you're choosing to do something"},{"speaker":"Mark Herschberg","startTime":378.48,"endTime":381.69,"body":"bad, you'll probably do it in"},{"speaker":"Mark Herschberg","startTime":378.48,"endTime":381.69,"body":"the dark alley and not the well"},{"speaker":"Mark Herschberg","startTime":381.69,"endTime":387.21,"body":"lit street. So there's surely of"},{"speaker":"Mark Herschberg","startTime":381.69,"endTime":387.21,"body":"fair, okay, normal, non"},{"speaker":"Mark Herschberg","startTime":387.21,"endTime":391.47,"body":"nefarious things that happen on"},{"speaker":"Mark Herschberg","startTime":387.21,"endTime":391.47,"body":"the dark web. But a lot of the"},{"speaker":"Mark Herschberg","startTime":391.47,"endTime":394.65,"body":"bad things very intentionally"},{"speaker":"Mark Herschberg","startTime":391.47,"endTime":394.65,"body":"take place there as well."},{"speaker":"Aaron Moncur","startTime":395.62,"endTime":398.17,"body":"That's a great"},{"speaker":"Aaron Moncur","startTime":395.62,"endTime":398.17,"body":"analogy. I like that a lot. All"},{"speaker":"Aaron Moncur","startTime":398.17,"endTime":402.61,"body":"right. Thank you for humoring me"},{"speaker":"Aaron Moncur","startTime":398.17,"endTime":402.61,"body":"there. Well, the title of your"},{"speaker":"Aaron Moncur","startTime":402.64,"endTime":406.84,"body":"book is the career toolkit,"},{"speaker":"Aaron Moncur","startTime":402.64,"endTime":406.84,"body":"essential skills for success"},{"speaker":"Aaron Moncur","startTime":406.84,"endTime":410.32,"body":"that no one taught you. And the"},{"speaker":"Aaron Moncur","startTime":406.84,"endTime":410.32,"body":"whole premise of this book, I"},{"speaker":"Aaron Moncur","startTime":410.32,"endTime":413.11,"body":"guess, is that there are these"},{"speaker":"Aaron Moncur","startTime":410.32,"endTime":413.11,"body":"skills that you don't learn in"},{"speaker":"Aaron Moncur","startTime":413.11,"endTime":417.49,"body":"college. But we spent, you know,"},{"speaker":"Aaron Moncur","startTime":413.11,"endTime":417.49,"body":"10s of 1000s, if not hundreds of"},{"speaker":"Aaron Moncur","startTime":417.52,"endTime":421.84,"body":"1000s of dollars, educating"},{"speaker":"Aaron Moncur","startTime":417.52,"endTime":421.84,"body":"ourselves at at a university,"},{"speaker":"Aaron Moncur","startTime":421.87,"endTime":425.86,"body":"are we really missing these"},{"speaker":"Aaron Moncur","startTime":421.87,"endTime":425.86,"body":"critical skills and what are"},{"speaker":"Aaron Moncur","startTime":425.86,"endTime":426.16,"body":"they?"},{"speaker":"Mark Herschberg","startTime":426.64,"endTime":430.03,"body":"we are indeed,"},{"speaker":"Mark Herschberg","startTime":426.64,"endTime":430.03,"body":"let's talk about what the skills"},{"speaker":"Mark Herschberg","startTime":430.03,"endTime":435.22,"body":"are, and then why they are not"},{"speaker":"Mark Herschberg","startTime":430.03,"endTime":435.22,"body":"taught. Now, the skills you can"},{"speaker":"Mark Herschberg","startTime":435.22,"endTime":438.31,"body":"ask different people, and you"},{"speaker":"Mark Herschberg","startTime":435.22,"endTime":438.31,"body":"will get a list anywhere from"},{"speaker":"Mark Herschberg","startTime":438.31,"endTime":442.57,"body":"five to 50 different items on"},{"speaker":"Mark Herschberg","startTime":438.31,"endTime":442.57,"body":"the list. And really, it's the"},{"speaker":"Mark Herschberg","startTime":442.57,"endTime":446.14,"body":"same list, it's just how you"},{"speaker":"Mark Herschberg","startTime":442.57,"endTime":446.14,"body":"choose to bucket it. So for"},{"speaker":"Mark Herschberg","startTime":446.14,"endTime":450.46,"body":"convenience, I put into 10, very"},{"speaker":"Mark Herschberg","startTime":446.14,"endTime":450.46,"body":"clear buckets. And again, these"},{"speaker":"Mark Herschberg","startTime":450.46,"endTime":453.19,"body":"are not things that I just came"},{"speaker":"Mark Herschberg","startTime":450.46,"endTime":453.19,"body":"up with off the top of my head."},{"speaker":"Mark Herschberg","startTime":453.58,"endTime":457.0,"body":"This is what we've seen from"},{"speaker":"Mark Herschberg","startTime":453.58,"endTime":457.0,"body":"surveys of companies from"},{"speaker":"Mark Herschberg","startTime":457.0,"endTime":460.54,"body":"research done by academics,"},{"speaker":"Mark Herschberg","startTime":457.0,"endTime":460.54,"body":"research done by practitioners."},{"speaker":"Mark Herschberg","startTime":460.75,"endTime":464.62,"body":"But over and over again, across"},{"speaker":"Mark Herschberg","startTime":460.75,"endTime":464.62,"body":"decades, we see the same"},{"speaker":"Mark Herschberg","startTime":464.62,"endTime":468.34,"body":"results, the 10 skills, I put"},{"speaker":"Mark Herschberg","startTime":464.62,"endTime":468.34,"body":"them in three different"},{"speaker":"Mark Herschberg","startTime":468.34,"endTime":474.16,"body":"categories the first career. So"},{"speaker":"Mark Herschberg","startTime":468.34,"endTime":474.16,"body":"one, creating and executing a"},{"speaker":"Mark Herschberg","startTime":474.16,"endTime":478.78,"body":"career plan, we need to have"},{"speaker":"Mark Herschberg","startTime":474.16,"endTime":478.78,"body":"that to be successful to this"},{"speaker":"Mark Herschberg","startTime":478.78,"endTime":481.51,"body":"bucket is working effectively."},{"speaker":"Mark Herschberg","startTime":478.78,"endTime":481.51,"body":"And these are skills like"},{"speaker":"Mark Herschberg","startTime":481.51,"endTime":483.91,"body":"managing your manager"},{"speaker":"Mark Herschberg","startTime":481.51,"endTime":483.91,"body":"understanding corporate"},{"speaker":"Mark Herschberg","startTime":483.91,"endTime":488.05,"body":"politics, how you deliver value"},{"speaker":"Mark Herschberg","startTime":483.91,"endTime":488.05,"body":"to your customer and Company."},{"speaker":"Mark Herschberg","startTime":489.19,"endTime":492.88,"body":"Three interviewing now"},{"speaker":"Mark Herschberg","startTime":489.19,"endTime":492.88,"body":"interviewing is one we said,"},{"speaker":"Mark Herschberg","startTime":492.88,"endTime":496.42,"body":"well, we've talked about that I"},{"speaker":"Mark Herschberg","startTime":492.88,"endTime":496.42,"body":"remember my careers office, they"},{"speaker":"Mark Herschberg","startTime":496.42,"endTime":499.81,"body":"used to teach us that, but they"},{"speaker":"Mark Herschberg","startTime":496.42,"endTime":499.81,"body":"teach you how to be a candidate."},{"speaker":"Mark Herschberg","startTime":500.11,"endTime":503.23,"body":"And so many of us have to hire"},{"speaker":"Mark Herschberg","startTime":500.11,"endTime":503.23,"body":"other people, whether our"},{"speaker":"Mark Herschberg","startTime":503.23,"endTime":507.85,"body":"subordinates or peers. And yet,"},{"speaker":"Mark Herschberg","startTime":503.23,"endTime":507.85,"body":"no one's actually taught us how"},{"speaker":"Mark Herschberg","startTime":507.85,"endTime":512.92,"body":"to do that. Then there are"},{"speaker":"Mark Herschberg","startTime":507.85,"endTime":512.92,"body":"leadership skills. There are"},{"speaker":"Mark Herschberg","startTime":512.92,"endTime":516.31,"body":"management skills, and I break"},{"speaker":"Mark Herschberg","startTime":512.92,"endTime":516.31,"body":"into two buckets. Some people"},{"speaker":"Mark Herschberg","startTime":516.31,"endTime":519.55,"body":"combine them, there's the people"},{"speaker":"Mark Herschberg","startTime":516.31,"endTime":519.55,"body":"side of management, but then the"},{"speaker":"Mark Herschberg","startTime":519.55,"endTime":524.35,"body":"process side of management as a"},{"speaker":"Mark Herschberg","startTime":519.55,"endTime":524.35,"body":"separate skill. And then the"},{"speaker":"Mark Herschberg","startTime":524.38,"endTime":529.3,"body":"third gen bucket has four skills"},{"speaker":"Mark Herschberg","startTime":524.38,"endTime":529.3,"body":"in it. Communication,"},{"speaker":"Mark Herschberg","startTime":529.72,"endTime":535.09,"body":"networking, negotiating, and"},{"speaker":"Mark Herschberg","startTime":529.72,"endTime":535.09,"body":"ethics. Now, you've probably"},{"speaker":"Mark Herschberg","startTime":535.09,"endTime":538.09,"body":"heard all of these at one time"},{"speaker":"Mark Herschberg","startTime":535.09,"endTime":538.09,"body":"or another. This isn't a"},{"speaker":"Mark Herschberg","startTime":538.09,"endTime":541.03,"body":"surprise, it's not new. And some"},{"speaker":"Mark Herschberg","startTime":538.09,"endTime":541.03,"body":"of them like leadership and"},{"speaker":"Mark Herschberg","startTime":541.03,"endTime":545.38,"body":"communication, you've probably"},{"speaker":"Mark Herschberg","startTime":541.03,"endTime":545.38,"body":"heard it repeated. And yet, we"},{"speaker":"Mark Herschberg","startTime":545.38,"endTime":549.55,"body":"spend very little time actually"},{"speaker":"Mark Herschberg","startTime":545.38,"endTime":549.55,"body":"teaching, we just kind of assume"},{"speaker":"Mark Herschberg","startTime":549.55,"endTime":553.93,"body":"you'll figure it out as you go."},{"speaker":"Mark Herschberg","startTime":549.55,"endTime":553.93,"body":"And the reason for this, our"},{"speaker":"Mark Herschberg","startTime":553.93,"endTime":558.13,"body":"education system is backwards"},{"speaker":"Mark Herschberg","startTime":553.93,"endTime":558.13,"body":"facing. Let's just look at"},{"speaker":"Mark Herschberg","startTime":558.13,"endTime":560.41,"body":"college. We can talk about high"},{"speaker":"Mark Herschberg","startTime":558.13,"endTime":560.41,"body":"school if you want, but college,"},{"speaker":"Mark Herschberg","startTime":560.44,"endTime":563.95,"body":"it's run by these professors."},{"speaker":"Mark Herschberg","startTime":560.44,"endTime":563.95,"body":"And these professors, they are"},{"speaker":"Mark Herschberg","startTime":563.95,"endTime":567.28,"body":"deep experts in their fields."},{"speaker":"Mark Herschberg","startTime":563.95,"endTime":567.28,"body":"They all had PhDs, which meant"},{"speaker":"Mark Herschberg","startTime":567.28,"endTime":571.03,"body":"they got more and more narrow,"},{"speaker":"Mark Herschberg","startTime":567.28,"endTime":571.03,"body":"as they got to be more of an"},{"speaker":"Mark Herschberg","startTime":571.03,"endTime":574.72,"body":"expert. And so when we go in and"},{"speaker":"Mark Herschberg","startTime":571.03,"endTime":574.72,"body":"say I want to be a chemical"},{"speaker":"Mark Herschberg","startTime":574.72,"endTime":578.29,"body":"engineer, the more senior"},{"speaker":"Mark Herschberg","startTime":574.72,"endTime":578.29,"body":"engineers the professor's say,"},{"speaker":"Mark Herschberg","startTime":578.29,"endTime":581.71,"body":"well, we the experts have"},{"speaker":"Mark Herschberg","startTime":578.29,"endTime":581.71,"body":"decided, here's what you need to"},{"speaker":"Mark Herschberg","startTime":581.71,"endTime":585.07,"body":"learn. You need to take some"},{"speaker":"Mark Herschberg","startTime":581.71,"endTime":585.07,"body":"basic chemistry and physics and"},{"speaker":"Mark Herschberg","startTime":585.07,"endTime":588.34,"body":"then intro to kami and these"},{"speaker":"Mark Herschberg","startTime":585.07,"endTime":588.34,"body":"advanced classes into lab"},{"speaker":"Mark Herschberg","startTime":588.34,"endTime":591.73,"body":"classes. And if you do all this,"},{"speaker":"Mark Herschberg","startTime":588.34,"endTime":591.73,"body":"we're going to give you a piece"},{"speaker":"Mark Herschberg","startTime":591.73,"endTime":594.16,"body":"of paper that says you have"},{"speaker":"Mark Herschberg","startTime":591.73,"endTime":594.16,"body":"developed a certain level of"},{"speaker":"Mark Herschberg","startTime":594.16,"endTime":598.21,"body":"knowledge in chemical"},{"speaker":"Mark Herschberg","startTime":594.16,"endTime":598.21,"body":"engineering. That's all they're"},{"speaker":"Mark Herschberg","startTime":598.21,"endTime":601.24,"body":"saying. They're not saying"},{"speaker":"Mark Herschberg","startTime":598.21,"endTime":601.24,"body":"you're Good chemical engineer,"},{"speaker":"Mark Herschberg","startTime":601.63,"endTime":604.72,"body":"they're not saying you're a good"},{"speaker":"Mark Herschberg","startTime":601.63,"endTime":604.72,"body":"employee, they're just saying"},{"speaker":"Mark Herschberg","startTime":604.72,"endTime":608.95,"body":"you have acquired this level of"},{"speaker":"Mark Herschberg","startTime":604.72,"endTime":608.95,"body":"knowledge. And for academics,"},{"speaker":"Mark Herschberg","startTime":608.98,"endTime":612.07,"body":"that's fine. And then you get a"},{"speaker":"Mark Herschberg","startTime":608.98,"endTime":612.07,"body":"more senior piece of paper"},{"speaker":"Mark Herschberg","startTime":612.07,"endTime":615.19,"body":"called a master's degree and a"},{"speaker":"Mark Herschberg","startTime":612.07,"endTime":615.19,"body":"PhD, each time getting more"},{"speaker":"Mark Herschberg","startTime":615.19,"endTime":619.57,"body":"narrow. But in the real world,"},{"speaker":"Mark Herschberg","startTime":615.19,"endTime":619.57,"body":"it's not just I have this"},{"speaker":"Mark Herschberg","startTime":619.57,"endTime":623.26,"body":"knowledge of the applicability,"},{"speaker":"Mark Herschberg","startTime":619.57,"endTime":623.26,"body":"which is less relevant inside"},{"speaker":"Mark Herschberg","startTime":623.26,"endTime":627.82,"body":"academia. And so unfortunately,"},{"speaker":"Mark Herschberg","startTime":623.26,"endTime":627.82,"body":"it's run by professors who don't"},{"speaker":"Mark Herschberg","startTime":627.82,"endTime":631.87,"body":"think about really the practical"},{"speaker":"Mark Herschberg","startTime":627.82,"endTime":631.87,"body":"application of our knowledge to"},{"speaker":"Mark Herschberg","startTime":631.87,"endTime":632.62,"body":"the workplace."},{"speaker":"Aaron Moncur","startTime":633.31,"endTime":635.71,"body":"We almost need a"},{"speaker":"Aaron Moncur","startTime":633.31,"endTime":635.71,"body":"second college right, which I"},{"speaker":"Aaron Moncur","startTime":635.71,"endTime":639.55,"body":"guess is why MIT came up with"},{"speaker":"Aaron Moncur","startTime":635.71,"endTime":639.55,"body":"its course and you help them?"},{"speaker":"Mark Herschberg","startTime":640.12,"endTime":643.24,"body":"Absolutely, we"},{"speaker":"Mark Herschberg","startTime":640.12,"endTime":643.24,"body":"need to broaden what we teach to"},{"speaker":"Mark Herschberg","startTime":643.24,"endTime":645.61,"body":"include skills for those who"},{"speaker":"Mark Herschberg","startTime":643.24,"endTime":645.61,"body":"aren't just going to be"},{"speaker":"Mark Herschberg","startTime":645.61,"endTime":646.42,"body":"academics."},{"speaker":"Aaron Moncur","startTime":646.84,"endTime":650.05,"body":"So why is it that"},{"speaker":"Aaron Moncur","startTime":646.84,"endTime":650.05,"body":"we need these these additional"},{"speaker":"Aaron Moncur","startTime":650.05,"endTime":652.33,"body":"skills, I mean, listening to"},{"speaker":"Aaron Moncur","startTime":650.05,"endTime":652.33,"body":"talk about it, there are 10"},{"speaker":"Aaron Moncur","startTime":652.33,"endTime":655.63,"body":"buckets. That's a lot. And we've"},{"speaker":"Aaron Moncur","startTime":652.33,"endTime":655.63,"body":"already gone to school to become"},{"speaker":"Aaron Moncur","startTime":655.63,"endTime":658.6,"body":"engineers, we've learned"},{"speaker":"Aaron Moncur","startTime":655.63,"endTime":658.6,"body":"thermodynamics, physics,"},{"speaker":"Aaron Moncur","startTime":658.63,"endTime":662.53,"body":"mathematics, heat transfer,"},{"speaker":"Aaron Moncur","startTime":658.63,"endTime":662.53,"body":"fluid dynamics, statics, all of"},{"speaker":"Aaron Moncur","startTime":662.53,"endTime":665.89,"body":"these different courses. And we"},{"speaker":"Aaron Moncur","startTime":662.53,"endTime":665.89,"body":"have the technical skills. And I"},{"speaker":"Aaron Moncur","startTime":665.89,"endTime":669.07,"body":"mean, what we want to do is be"},{"speaker":"Aaron Moncur","startTime":665.89,"endTime":669.07,"body":"engineers, right? So why do we"},{"speaker":"Aaron Moncur","startTime":669.07,"endTime":670.24,"body":"need all the other skills,"},{"speaker":"Mark Herschberg","startTime":671.14,"endTime":673.69,"body":"The analogy I'm"},{"speaker":"Mark Herschberg","startTime":671.14,"endTime":673.69,"body":"gonna use usually have to set up"},{"speaker":"Mark Herschberg","startTime":673.69,"endTime":676.87,"body":"and caution people, we're going"},{"speaker":"Mark Herschberg","startTime":673.69,"endTime":676.87,"body":"to do some math, but for this"},{"speaker":"Mark Herschberg","startTime":676.87,"endTime":679.69,"body":"audience, you're gonna say this"},{"speaker":"Mark Herschberg","startTime":676.87,"endTime":679.69,"body":"is trivial, because we're going"},{"speaker":"Mark Herschberg","startTime":679.69,"endTime":684.34,"body":"to do math way back in middle"},{"speaker":"Mark Herschberg","startTime":679.69,"endTime":684.34,"body":"school, a magic a will"},{"speaker":"Mark Herschberg","startTime":684.4,"endTime":688.66,"body":"rectangle, that's four by 10."},{"speaker":"Mark Herschberg","startTime":684.4,"endTime":688.66,"body":"And what you want to do is"},{"speaker":"Mark Herschberg","startTime":688.69,"endTime":693.07,"body":"increase one of the sides by two"},{"speaker":"Mark Herschberg","startTime":688.69,"endTime":693.07,"body":"units to maximize the area. Now,"},{"speaker":"Mark Herschberg","startTime":693.07,"endTime":697.0,"body":"I'm sure everyone instantly"},{"speaker":"Mark Herschberg","startTime":693.07,"endTime":697.0,"body":"said, Oh, four to 660 units,"},{"speaker":"Mark Herschberg","startTime":697.03,"endTime":701.32,"body":"great. If you think about what"},{"speaker":"Mark Herschberg","startTime":697.03,"endTime":701.32,"body":"we're doing, when we put those"},{"speaker":"Mark Herschberg","startTime":701.32,"endTime":705.19,"body":"two units on the short side,"},{"speaker":"Mark Herschberg","startTime":701.32,"endTime":705.19,"body":"those two extra units are"},{"speaker":"Mark Herschberg","startTime":705.25,"endTime":709.06,"body":"amplified by that long side."},{"speaker":"Mark Herschberg","startTime":705.25,"endTime":709.06,"body":"Whereas if we put the two units"},{"speaker":"Mark Herschberg","startTime":709.06,"endTime":713.98,"body":"on alongside, they're only"},{"speaker":"Mark Herschberg","startTime":709.06,"endTime":713.98,"body":"amplified by the for all of us"},{"speaker":"Mark Herschberg","startTime":714.34,"endTime":719.95,"body":"have a short side and alongside,"},{"speaker":"Mark Herschberg","startTime":714.34,"endTime":719.95,"body":"in fact, more than two. So"},{"speaker":"Mark Herschberg","startTime":719.98,"endTime":724.0,"body":"imagine someone you probably"},{"speaker":"Mark Herschberg","startTime":719.98,"endTime":724.0,"body":"know this person, they are"},{"speaker":"Mark Herschberg","startTime":724.03,"endTime":728.2,"body":"incredibly smart, within, say,"},{"speaker":"Mark Herschberg","startTime":724.03,"endTime":728.2,"body":"your discipline, they've got"},{"speaker":"Mark Herschberg","startTime":728.2,"endTime":730.99,"body":"this very long side and"},{"speaker":"Mark Herschberg","startTime":728.2,"endTime":730.99,"body":"engineering, they are brilliant"},{"speaker":"Mark Herschberg","startTime":730.99,"endTime":733.75,"body":"and come up with these"},{"speaker":"Mark Herschberg","startTime":730.99,"endTime":733.75,"body":"incredible solutions. But they"},{"speaker":"Mark Herschberg","startTime":733.75,"endTime":738.61,"body":"might be difficult to work with."},{"speaker":"Mark Herschberg","startTime":733.75,"endTime":738.61,"body":"Or they might be hard to follow"},{"speaker":"Mark Herschberg","startTime":738.61,"endTime":742.63,"body":"in terms of communication. Maybe"},{"speaker":"Mark Herschberg","startTime":738.61,"endTime":742.63,"body":"non engineers just say, I don't"},{"speaker":"Mark Herschberg","startTime":742.63,"endTime":746.17,"body":"get because they don't know how"},{"speaker":"Mark Herschberg","startTime":742.63,"endTime":746.17,"body":"to communicate to non engineers,"},{"speaker":"Mark Herschberg","startTime":746.8,"endTime":749.44,"body":"there might be these other"},{"speaker":"Mark Herschberg","startTime":746.8,"endTime":749.44,"body":"things, the short sides, and"},{"speaker":"Mark Herschberg","startTime":749.44,"endTime":752.74,"body":"even though they are brilliant,"},{"speaker":"Mark Herschberg","startTime":749.44,"endTime":752.74,"body":"have this very long side, that"},{"speaker":"Mark Herschberg","startTime":752.77,"endTime":755.74,"body":"short side, this other skill"},{"speaker":"Mark Herschberg","startTime":752.77,"endTime":755.74,"body":"limits their ability to be"},{"speaker":"Mark Herschberg","startTime":755.74,"endTime":760.03,"body":"effective, which is represented"},{"speaker":"Mark Herschberg","startTime":755.74,"endTime":760.03,"body":"by the overall area. And so"},{"speaker":"Mark Herschberg","startTime":760.03,"endTime":764.02,"body":"again, all of us have more than"},{"speaker":"Mark Herschberg","startTime":760.03,"endTime":764.02,"body":"two sides, we focus our long"},{"speaker":"Mark Herschberg","startTime":764.02,"endTime":768.19,"body":"sides. And we do have to"},{"speaker":"Mark Herschberg","startTime":764.02,"endTime":768.19,"body":"maintain that. I know in my"},{"speaker":"Mark Herschberg","startTime":768.19,"endTime":770.83,"body":"world in software engineering,"},{"speaker":"Mark Herschberg","startTime":768.19,"endTime":770.83,"body":"if I'm not paying attention to"},{"speaker":"Mark Herschberg","startTime":770.83,"endTime":774.85,"body":"how to that long side, I'd still"},{"speaker":"Mark Herschberg","startTime":770.83,"endTime":774.85,"body":"be programming in COBOL. And"},{"speaker":"Mark Herschberg","startTime":774.85,"endTime":778.3,"body":"that would be problematic. We do"},{"speaker":"Mark Herschberg","startTime":774.85,"endTime":778.3,"body":"have to keep up with that. But"},{"speaker":"Mark Herschberg","startTime":778.3,"endTime":782.38,"body":"we also if we want to increase"},{"speaker":"Mark Herschberg","startTime":778.3,"endTime":782.38,"body":"our effectiveness, need to work"},{"speaker":"Mark Herschberg","startTime":782.38,"endTime":786.76,"body":"on the short sides. And the good"},{"speaker":"Mark Herschberg","startTime":782.38,"endTime":786.76,"body":"news is, if you effectively take"},{"speaker":"Mark Herschberg","startTime":786.76,"endTime":790.42,"body":"the derivative, you're getting a"},{"speaker":"Mark Herschberg","startTime":786.76,"endTime":790.42,"body":"much larger slope, you're"},{"speaker":"Mark Herschberg","startTime":790.42,"endTime":796.12,"body":"gaining a better ROI per unit"},{"speaker":"Mark Herschberg","startTime":790.42,"endTime":796.12,"body":"invested on that short side. So"},{"speaker":"Mark Herschberg","startTime":796.12,"endTime":798.28,"body":"it's a really good place to"},{"speaker":"Mark Herschberg","startTime":796.12,"endTime":798.28,"body":"invest some time."},{"speaker":"Aaron Moncur","startTime":799.44,"endTime":802.56,"body":"Great, great."},{"speaker":"Aaron Moncur","startTime":799.44,"endTime":802.56,"body":"There's a common saying that we"},{"speaker":"Aaron Moncur","startTime":802.56,"endTime":804.78,"body":"should focus on our strengths"},{"speaker":"Aaron Moncur","startTime":802.56,"endTime":804.78,"body":"not our weaknesses. I think"},{"speaker":"Aaron Moncur","startTime":804.78,"endTime":808.68,"body":"that's kind of what you're"},{"speaker":"Aaron Moncur","startTime":804.78,"endTime":808.68,"body":"saying here? Well, maybe not."},{"speaker":"Aaron Moncur","startTime":808.71,"endTime":809.28,"body":"Not really,"},{"speaker":"Mark Herschberg","startTime":809.52,"endTime":811.32,"body":"We need to"},{"speaker":"Mark Herschberg","startTime":809.52,"endTime":811.32,"body":"focus somewhat on our weaker"},{"speaker":"Mark Herschberg","startTime":811.32,"endTime":815.16,"body":"areas to shore them up. You"},{"speaker":"Mark Herschberg","startTime":811.32,"endTime":815.16,"body":"don't need to be Yeah, for"},{"speaker":"Mark Herschberg","startTime":815.16,"endTime":818.94,"body":"example, let's say you're a bad"},{"speaker":"Mark Herschberg","startTime":815.16,"endTime":818.94,"body":"communicator, you don't need to"},{"speaker":"Mark Herschberg","startTime":818.97,"endTime":822.75,"body":"work out to the point that you"},{"speaker":"Mark Herschberg","startTime":818.97,"endTime":822.75,"body":"can now stand on that 10 stage"},{"speaker":"Mark Herschberg","startTime":823.02,"endTime":827.43,"body":"and deliver that amazing TED"},{"speaker":"Mark Herschberg","startTime":823.02,"endTime":827.43,"body":"presentation. But if you can't"},{"speaker":"Mark Herschberg","startTime":827.43,"endTime":831.12,"body":"explain complex ideas to people"},{"speaker":"Mark Herschberg","startTime":827.43,"endTime":831.12,"body":"in marketing and other non"},{"speaker":"Mark Herschberg","startTime":831.12,"endTime":835.14,"body":"technical fields, maybe that"},{"speaker":"Mark Herschberg","startTime":831.12,"endTime":835.14,"body":"sign to work on or just making"},{"speaker":"Mark Herschberg","startTime":835.14,"endTime":838.59,"body":"your presentations a little"},{"speaker":"Mark Herschberg","startTime":835.14,"endTime":838.59,"body":"sharper, will be better for"},{"speaker":"Mark Herschberg","startTime":838.59,"endTime":841.62,"body":"selling your ideas to the rest"},{"speaker":"Mark Herschberg","startTime":838.59,"endTime":841.62,"body":"of the team. So it's just about"},{"speaker":"Mark Herschberg","startTime":841.62,"endTime":845.28,"body":"getting a little bit better. And"},{"speaker":"Mark Herschberg","startTime":841.62,"endTime":845.28,"body":"actually, let me give you"},{"speaker":"Mark Herschberg","startTime":845.28,"endTime":851.04,"body":"another simple math analogy."},{"speaker":"Mark Herschberg","startTime":845.28,"endTime":851.04,"body":"Let's take negotiations. Imagine"},{"speaker":"Mark Herschberg","startTime":851.07,"endTime":855.06,"body":"you're an engineer, you're 25"},{"speaker":"Mark Herschberg","startTime":851.07,"endTime":855.06,"body":"years old, you have a job for"},{"speaker":"Mark Herschberg","startTime":855.09,"endTime":860.04,"body":"$70,000. But you have a job"},{"speaker":"Mark Herschberg","startTime":855.09,"endTime":860.04,"body":"offer for 70,000. Instead of"},{"speaker":"Mark Herschberg","startTime":860.04,"endTime":863.37,"body":"simply accepting that job."},{"speaker":"Mark Herschberg","startTime":860.04,"endTime":863.37,"body":"Imagine if you said Wait, I've"},{"speaker":"Mark Herschberg","startTime":863.37,"endTime":866.79,"body":"learned to negotiate I'm going"},{"speaker":"Mark Herschberg","startTime":863.37,"endTime":866.79,"body":"to negotiate that offer. And so"},{"speaker":"Mark Herschberg","startTime":866.79,"endTime":872.4,"body":"you negotiate for $1,000 more 70"},{"speaker":"Mark Herschberg","startTime":866.79,"endTime":872.4,"body":"to 71. That certainly seems"},{"speaker":"Mark Herschberg","startTime":872.4,"endTime":876.42,"body":"doable. That's one phone call or"},{"speaker":"Mark Herschberg","startTime":872.4,"endTime":876.42,"body":"maybe a couple minutes of emails"},{"speaker":"Mark Herschberg","startTime":876.42,"endTime":881.49,"body":"back and forth. And now you get"},{"speaker":"Mark Herschberg","startTime":876.42,"endTime":881.49,"body":"this job at 71,000. If you do"},{"speaker":"Mark Herschberg","startTime":881.49,"endTime":885.63,"body":"nothing else in your career, if"},{"speaker":"Mark Herschberg","startTime":881.49,"endTime":885.63,"body":"you stay in that job for the"},{"speaker":"Mark Herschberg","startTime":885.63,"endTime":891.96,"body":"next 40 years, 510 minutes of"},{"speaker":"Mark Herschberg","startTime":885.63,"endTime":891.96,"body":"work, just got you $1,000 for 40"},{"speaker":"Mark Herschberg","startTime":891.99,"endTime":897.03,"body":"years, you literally just earned"},{"speaker":"Mark Herschberg","startTime":891.99,"endTime":897.03,"body":"yourself $40,000 more. But of"},{"speaker":"Mark Herschberg","startTime":897.03,"endTime":899.55,"body":"course you're saying there's no"},{"speaker":"Mark Herschberg","startTime":897.03,"endTime":899.55,"body":"way I'm staying in that job for"},{"speaker":"Mark Herschberg","startTime":899.55,"endTime":903.9,"body":"40 years. yours, you will have"},{"speaker":"Mark Herschberg","startTime":899.55,"endTime":903.9,"body":"promotions and raises, you'll"},{"speaker":"Mark Herschberg","startTime":903.9,"endTime":907.02,"body":"have other opportunities, that's"},{"speaker":"Mark Herschberg","startTime":903.9,"endTime":907.02,"body":"not just going to be for $1,000,"},{"speaker":"Mark Herschberg","startTime":907.02,"endTime":909.69,"body":"it might not even just be for"},{"speaker":"Mark Herschberg","startTime":907.02,"endTime":909.69,"body":"money. But you're going to"},{"speaker":"Mark Herschberg","startTime":909.69,"endTime":914.7,"body":"continually gain that little"},{"speaker":"Mark Herschberg","startTime":909.69,"endTime":914.7,"body":"advantage, each time each step"},{"speaker":"Mark Herschberg","startTime":914.7,"endTime":916.86,"body":"of the way is going to be"},{"speaker":"Mark Herschberg","startTime":914.7,"endTime":916.86,"body":"slightly larger. And you're"},{"speaker":"Mark Herschberg","startTime":916.86,"endTime":920.61,"body":"going to get this compounding"},{"speaker":"Mark Herschberg","startTime":916.86,"endTime":920.61,"body":"effect that can literally add"},{"speaker":"Mark Herschberg","startTime":920.61,"endTime":925.44,"body":"hundreds of 1000s of dollars to"},{"speaker":"Mark Herschberg","startTime":920.61,"endTime":925.44,"body":"your lifetime earnings. It's not"},{"speaker":"Mark Herschberg","startTime":925.44,"endTime":927.63,"body":"about being the world's best"},{"speaker":"Mark Herschberg","startTime":925.44,"endTime":927.63,"body":"negotiator. It's literally"},{"speaker":"Mark Herschberg","startTime":927.63,"endTime":931.68,"body":"taking that tiny step of 70 to"},{"speaker":"Mark Herschberg","startTime":927.63,"endTime":931.68,"body":"71,000. But if you can just take"},{"speaker":"Mark Herschberg","startTime":931.68,"endTime":936.78,"body":"that small step each time, huge"},{"speaker":"Mark Herschberg","startTime":931.68,"endTime":936.78,"body":"compounding effect. And that's"},{"speaker":"Mark Herschberg","startTime":936.78,"endTime":941.22,"body":"why working on not necessarily"},{"speaker":"Mark Herschberg","startTime":936.78,"endTime":941.22,"body":"our longest side can really have"},{"speaker":"Mark Herschberg","startTime":941.22,"endTime":943.56,"body":"a tremendous impact on our"},{"speaker":"Mark Herschberg","startTime":941.22,"endTime":943.56,"body":"careers."},{"speaker":"Aaron Moncur","startTime":944.61,"endTime":948.06,"body":"That's a great way"},{"speaker":"Aaron Moncur","startTime":944.61,"endTime":948.06,"body":"to put it. One of the things you"},{"speaker":"Aaron Moncur","startTime":948.06,"endTime":951.87,"body":"talk about in the career toolkit"},{"speaker":"Aaron Moncur","startTime":948.06,"endTime":951.87,"body":"book, is this idea of having a"},{"speaker":"Aaron Moncur","startTime":951.87,"endTime":955.68,"body":"career plan. What what is a"},{"speaker":"Aaron Moncur","startTime":951.87,"endTime":955.68,"body":"career plan? And how do we come"},{"speaker":"Aaron Moncur","startTime":955.68,"endTime":956.25,"body":"up with one?"},{"speaker":"Mark Herschberg","startTime":957.45,"endTime":960.42,"body":"Imagine your"},{"speaker":"Mark Herschberg","startTime":957.45,"endTime":960.42,"body":"boss says to you, here's a very"},{"speaker":"Mark Herschberg","startTime":960.42,"endTime":964.47,"body":"complex engineering project. And"},{"speaker":"Mark Herschberg","startTime":960.42,"endTime":964.47,"body":"it's January 1, and we need this"},{"speaker":"Mark Herschberg","startTime":964.47,"endTime":967.68,"body":"done by the end of the year."},{"speaker":"Mark Herschberg","startTime":964.47,"endTime":967.68,"body":"What do you do? You say? Okay,"},{"speaker":"Mark Herschberg","startTime":967.68,"endTime":971.94,"body":"well, sounds good. We'll meet"},{"speaker":"Mark Herschberg","startTime":967.68,"endTime":971.94,"body":"December 31, and cross your"},{"speaker":"Mark Herschberg","startTime":971.94,"endTime":976.29,"body":"fingers. Hopefully I'll get done"},{"speaker":"Mark Herschberg","startTime":971.94,"endTime":976.29,"body":"by that. Of course not no way"},{"speaker":"Mark Herschberg","startTime":976.29,"endTime":979.17,"body":"your boss will accept that. He"},{"speaker":"Mark Herschberg","startTime":976.29,"endTime":979.17,"body":"said, Well, okay, big project,"},{"speaker":"Mark Herschberg","startTime":979.2,"endTime":983.64,"body":"let's plan it out. Let's have"},{"speaker":"Mark Herschberg","startTime":979.2,"endTime":983.64,"body":"certain milestones, let's have a"},{"speaker":"Mark Herschberg","startTime":983.64,"endTime":986.82,"body":"project plan, let's do check"},{"speaker":"Mark Herschberg","startTime":983.64,"endTime":986.82,"body":"ins, let's adjust as we go."},{"speaker":"Mark Herschberg","startTime":987.54,"endTime":990.9,"body":"That's how we increase our"},{"speaker":"Mark Herschberg","startTime":987.54,"endTime":990.9,"body":"chances of success on a year"},{"speaker":"Mark Herschberg","startTime":990.9,"endTime":995.07,"body":"long project. If you wouldn't"},{"speaker":"Mark Herschberg","startTime":990.9,"endTime":995.07,"body":"tackle a one year project"},{"speaker":"Mark Herschberg","startTime":995.07,"endTime":998.79,"body":"without a plan, what makes you"},{"speaker":"Mark Herschberg","startTime":995.07,"endTime":998.79,"body":"think you can tackle a 30 year"},{"speaker":"Mark Herschberg","startTime":998.79,"endTime":1003.41,"body":"project known as your career"},{"speaker":"Mark Herschberg","startTime":998.79,"endTime":1003.41,"body":"just by winging it? And what"},{"speaker":"Mark Herschberg","startTime":1003.41,"endTime":1006.02,"body":"trips people up as they say,"},{"speaker":"Mark Herschberg","startTime":1003.41,"endTime":1006.02,"body":"Well, how am I supposed to know"},{"speaker":"Mark Herschberg","startTime":1006.02,"endTime":1009.41,"body":"what I'm doing 10 years from"},{"speaker":"Mark Herschberg","startTime":1006.02,"endTime":1009.41,"body":"now? How are you supposed to"},{"speaker":"Mark Herschberg","startTime":1009.41,"endTime":1012.47,"body":"know what you're doing? October"},{"speaker":"Mark Herschberg","startTime":1009.41,"endTime":1012.47,"body":"17. When you start the project"},{"speaker":"Mark Herschberg","startTime":1012.47,"endTime":1016.73,"body":"January 1, you don't know the"},{"speaker":"Mark Herschberg","startTime":1012.47,"endTime":1016.73,"body":"details. But you can have a"},{"speaker":"Mark Herschberg","startTime":1016.73,"endTime":1020.0,"body":"placeholder, you have some sense"},{"speaker":"Mark Herschberg","startTime":1016.73,"endTime":1020.0,"body":"of where you need to be. You can"},{"speaker":"Mark Herschberg","startTime":1020.0,"endTime":1023.33,"body":"do check ins and adjustments"},{"speaker":"Mark Herschberg","startTime":1020.0,"endTime":1023.33,"body":"along the way. And we're going"},{"speaker":"Mark Herschberg","startTime":1023.33,"endTime":1028.55,"body":"to apply these same ideas to our"},{"speaker":"Mark Herschberg","startTime":1023.33,"endTime":1028.55,"body":"career. It's having a plan, it's"},{"speaker":"Mark Herschberg","startTime":1028.55,"endTime":1031.64,"body":"gonna be fuzzier, further out,"},{"speaker":"Mark Herschberg","startTime":1028.55,"endTime":1031.64,"body":"but having these checkpoints"},{"speaker":"Mark Herschberg","startTime":1031.64,"endTime":1034.79,"body":"because if we just cross our"},{"speaker":"Mark Herschberg","startTime":1031.64,"endTime":1034.79,"body":"fingers and say, Well, I hope"},{"speaker":"Mark Herschberg","startTime":1034.79,"endTime":1039.14,"body":"maybe in 1015 years, I'll be a"},{"speaker":"Mark Herschberg","startTime":1034.79,"endTime":1039.14,"body":"VP, the chances of success are"},{"speaker":"Mark Herschberg","startTime":1039.14,"endTime":1040.01,"body":"pretty slim."},{"speaker":"Aaron Moncur","startTime":1040.76,"endTime":1042.68,"body":"Mark, I can tell"},{"speaker":"Aaron Moncur","startTime":1040.76,"endTime":1042.68,"body":"you've done this a few times,"},{"speaker":"Aaron Moncur","startTime":1042.71,"endTime":1045.83,"body":"you're very clear in"},{"speaker":"Aaron Moncur","startTime":1042.71,"endTime":1045.83,"body":"communicating these answers."},{"speaker":"Aaron Moncur","startTime":1045.83,"endTime":1048.95,"body":"There's one of them right there."},{"speaker":"Aaron Moncur","startTime":1045.83,"endTime":1048.95,"body":"Right communication. Excellent."},{"speaker":"Aaron Moncur","startTime":1050.42,"endTime":1055.25,"body":"I work at a small business,"},{"speaker":"Aaron Moncur","startTime":1050.42,"endTime":1055.25,"body":"pipeline design and engineering."},{"speaker":"Aaron Moncur","startTime":1055.28,"endTime":1062.03,"body":"And luckily, we have pretty much"},{"speaker":"Aaron Moncur","startTime":1055.28,"endTime":1062.03,"body":"zero corporate politics or"},{"speaker":"Aaron Moncur","startTime":1062.06,"endTime":1064.82,"body":"bureaucracy here. In fact, one"},{"speaker":"Aaron Moncur","startTime":1062.06,"endTime":1064.82,"body":"of our core values is governed"},{"speaker":"Aaron Moncur","startTime":1064.82,"endTime":1068.87,"body":"by productivity, not"},{"speaker":"Aaron Moncur","startTime":1064.82,"endTime":1068.87,"body":"bureaucracy. Anyway, I have"},{"speaker":"Aaron Moncur","startTime":1068.87,"endTime":1072.83,"body":"friends and colleagues who do"},{"speaker":"Aaron Moncur","startTime":1068.87,"endTime":1072.83,"body":"work at large companies where"},{"speaker":"Aaron Moncur","startTime":1072.95,"endTime":1076.85,"body":"corporate politics do exist."},{"speaker":"Aaron Moncur","startTime":1072.95,"endTime":1076.85,"body":"That's another thing that you"},{"speaker":"Aaron Moncur","startTime":1076.85,"endTime":1078.95,"body":"talk about in the book is"},{"speaker":"Aaron Moncur","startTime":1076.85,"endTime":1078.95,"body":"navigating these corporate"},{"speaker":"Aaron Moncur","startTime":1078.95,"endTime":1082.58,"body":"politics. What does that even"},{"speaker":"Aaron Moncur","startTime":1078.95,"endTime":1082.58,"body":"mean corporate politics? And"},{"speaker":"Aaron Moncur","startTime":1082.61,"endTime":1085.49,"body":"what are some ways that"},{"speaker":"Aaron Moncur","startTime":1082.61,"endTime":1085.49,"body":"engineers can navigate such a"},{"speaker":"Aaron Moncur","startTime":1085.49,"endTime":1086.0,"body":"system?"},{"speaker":"Mark Herschberg","startTime":1129.25,"endTime":1131.9199999999998,"body":"Let's first"},{"speaker":"Mark Herschberg","startTime":1129.25,"endTime":1131.9199999999998,"body":"define what corporate politics"},{"speaker":"Mark Herschberg","startTime":1131.9499999999998,"endTime":1136.4799999999998,"body":"is. The as most of us think,"},{"speaker":"Mark Herschberg","startTime":1131.9499999999998,"endTime":1136.4799999999998,"body":"well, it's where they pick their"},{"speaker":"Mark Herschberg","startTime":1136.4799999999998,"endTime":1140.2299999999998,"body":"buddies, and it's nepotism. And"},{"speaker":"Mark Herschberg","startTime":1136.4799999999998,"endTime":1140.2299999999998,"body":"it's not looking for the right"},{"speaker":"Mark Herschberg","startTime":1140.2299999999998,"endTime":1143.9799999999998,"body":"answer. It's looking for who's"},{"speaker":"Mark Herschberg","startTime":1140.2299999999998,"endTime":1143.9799999999998,"body":"going to cover my behind, and"},{"speaker":"Mark Herschberg","startTime":1143.9799999999998,"endTime":1147.52,"body":"I'm going to cover their behind."},{"speaker":"Mark Herschberg","startTime":1143.9799999999998,"endTime":1147.52,"body":"And that's certainly one"},{"speaker":"Mark Herschberg","startTime":1147.6699999999998,"endTime":1151.4799999999998,"body":"implementation of it. But"},{"speaker":"Mark Herschberg","startTime":1147.6699999999998,"endTime":1151.4799999999998,"body":"corporate politics, it's kind of"},{"speaker":"Mark Herschberg","startTime":1151.4799999999998,"endTime":1155.7099999999998,"body":"like actual politics and"},{"speaker":"Mark Herschberg","startTime":1151.4799999999998,"endTime":1155.7099999999998,"body":"governance. If we think about"},{"speaker":"Mark Herschberg","startTime":1156.3999999999999,"endTime":1161.29,"body":"democracy, and government, it"},{"speaker":"Mark Herschberg","startTime":1156.3999999999999,"endTime":1161.29,"body":"can be a great thing. We can"},{"speaker":"Mark Herschberg","startTime":1161.29,"endTime":1163.75,"body":"have a great government, and it"},{"speaker":"Mark Herschberg","startTime":1161.29,"endTime":1163.75,"body":"can do great things, and we can"},{"speaker":"Mark Herschberg","startTime":1163.75,"endTime":1168.37,"body":"be happy. Or we can have ones"},{"speaker":"Mark Herschberg","startTime":1163.75,"endTime":1168.37,"body":"that are corrupt, and one where"},{"speaker":"Mark Herschberg","startTime":1168.37,"endTime":1172.2399999999998,"body":"they do give their buddies a"},{"speaker":"Mark Herschberg","startTime":1168.37,"endTime":1172.2399999999998,"body":"jobs, and it's all about giving"},{"speaker":"Mark Herschberg","startTime":1172.2399999999998,"endTime":1176.02,"body":"back people who have been their"},{"speaker":"Mark Herschberg","startTime":1172.2399999999998,"endTime":1176.02,"body":"political patriots. So we know"},{"speaker":"Mark Herschberg","startTime":1176.02,"endTime":1180.7299999999998,"body":"politics is not inherently bad,"},{"speaker":"Mark Herschberg","startTime":1176.02,"endTime":1180.7299999999998,"body":"but we certainly notice it more"},{"speaker":"Mark Herschberg","startTime":1180.7299999999998,"endTime":1184.3899999999999,"body":"often when it's bad. And the"},{"speaker":"Mark Herschberg","startTime":1180.7299999999998,"endTime":1184.3899999999999,"body":"same thing is true. Within the"},{"speaker":"Mark Herschberg","startTime":1184.3899999999999,"endTime":1189.8799999999999,"body":"corporation. Politics, what"},{"speaker":"Mark Herschberg","startTime":1184.3899999999999,"endTime":1189.8799999999999,"body":"really means is taking more of a"},{"speaker":"Mark Herschberg","startTime":1189.8799999999999,"endTime":1193.51,"body":"relationship focus. And this can"},{"speaker":"Mark Herschberg","startTime":1189.8799999999999,"endTime":1193.51,"body":"be challenging, particularly for"},{"speaker":"Mark Herschberg","startTime":1193.51,"endTime":1198.79,"body":"engineers. Remember that we grew"},{"speaker":"Mark Herschberg","startTime":1193.51,"endTime":1198.79,"body":"up we have been trained, where"},{"speaker":"Mark Herschberg","startTime":1198.79,"endTime":1202.9899999999998,"body":"there are objective right"},{"speaker":"Mark Herschberg","startTime":1198.79,"endTime":1202.9899999999998,"body":"answers. You and I and our peers"},{"speaker":"Mark Herschberg","startTime":1202.9899999999998,"endTime":1207.1299999999999,"body":"took the same test had the same"},{"speaker":"Mark Herschberg","startTime":1202.9899999999998,"endTime":1207.1299999999999,"body":"questions, gave the same"},{"speaker":"Mark Herschberg","startTime":1207.25,"endTime":1210.6999999999998,"body":"answers. And those of us who got"},{"speaker":"Mark Herschberg","startTime":1207.25,"endTime":1210.6999999999998,"body":"more of the right answers were"},{"speaker":"Mark Herschberg","startTime":1210.7299999999998,"endTime":1214.57,"body":"better, better grades, better"},{"speaker":"Mark Herschberg","startTime":1210.7299999999998,"endTime":1214.57,"body":"job opportunities. The professor"},{"speaker":"Mark Herschberg","startTime":1214.57,"endTime":1217.81,"body":"wasn't playing favorites, we"},{"speaker":"Mark Herschberg","startTime":1214.57,"endTime":1217.81,"body":"could objectively say, who was"},{"speaker":"Mark Herschberg","startTime":1217.81,"endTime":1222.9399999999998,"body":"better. That's different from"},{"speaker":"Mark Herschberg","startTime":1217.81,"endTime":1222.9399999999998,"body":"our peers, who, let's say took a"},{"speaker":"Mark Herschberg","startTime":1222.9399999999998,"endTime":1226.54,"body":"class on Shakespeare. You can"},{"speaker":"Mark Herschberg","startTime":1222.9399999999998,"endTime":1226.54,"body":"imagine two different people in"},{"speaker":"Mark Herschberg","startTime":1226.54,"endTime":1229.6299999999999,"body":"that class giving two completely"},{"speaker":"Mark Herschberg","startTime":1226.54,"endTime":1229.6299999999999,"body":"different interpretations of a"},{"speaker":"Mark Herschberg","startTime":1229.6299999999999,"endTime":1233.1699999999998,"body":"Shakespeare play. They could"},{"speaker":"Mark Herschberg","startTime":1229.6299999999999,"endTime":1233.1699999999998,"body":"both get A's they could both get"},{"speaker":"Mark Herschberg","startTime":1233.1699999999998,"endTime":1238.78,"body":"Ds, one or the other. It's a lot"},{"speaker":"Mark Herschberg","startTime":1233.1699999999998,"endTime":1238.78,"body":"more open to interpretation. And"},{"speaker":"Mark Herschberg","startTime":1238.78,"endTime":1241.84,"body":"that's how the world is for most"},{"speaker":"Mark Herschberg","startTime":1238.78,"endTime":1241.84,"body":"people. It's not as objective"},{"speaker":"Mark Herschberg","startTime":1241.87,"endTime":1248.1999999999998,"body":"Have as we are used to. When the"},{"speaker":"Mark Herschberg","startTime":1241.87,"endTime":1248.1999999999998,"body":"world gets fuzzy, we have to"},{"speaker":"Mark Herschberg","startTime":1248.1999999999998,"endTime":1250.6899999999998,"body":"remember that some of the"},{"speaker":"Mark Herschberg","startTime":1248.1999999999998,"endTime":1250.6899999999998,"body":"metrics that we use aren't"},{"speaker":"Mark Herschberg","startTime":1250.7199999999998,"endTime":1254.3799999999999,"body":"always objective. So we again,"},{"speaker":"Mark Herschberg","startTime":1250.7199999999998,"endTime":1254.3799999999999,"body":"think about there's a right"},{"speaker":"Mark Herschberg","startTime":1254.3799999999999,"endTime":1257.2299999999998,"body":"answer and a wrong answer. And"},{"speaker":"Mark Herschberg","startTime":1254.3799999999999,"endTime":1257.2299999999998,"body":"we can potentially find an"},{"speaker":"Mark Herschberg","startTime":1257.26,"endTime":1262.27,"body":"optimal answer we can literally"},{"speaker":"Mark Herschberg","startTime":1257.26,"endTime":1262.27,"body":"using calculus, find here is the"},{"speaker":"Mark Herschberg","startTime":1262.3,"endTime":1266.29,"body":"optimal answer for this"},{"speaker":"Mark Herschberg","startTime":1262.3,"endTime":1266.29,"body":"particular problem. But there's"},{"speaker":"Mark Herschberg","startTime":1266.29,"endTime":1270.1299999999999,"body":"not always an optimal answer."},{"speaker":"Mark Herschberg","startTime":1266.29,"endTime":1270.1299999999999,"body":"That might be due to uncertainty"},{"speaker":"Mark Herschberg","startTime":1270.1299999999999,"endTime":1273.07,"body":"that might just be due to"},{"speaker":"Mark Herschberg","startTime":1270.1299999999999,"endTime":1273.07,"body":"there's multiple optimal"},{"speaker":"Mark Herschberg","startTime":1273.07,"endTime":1278.2299999999998,"body":"answers. In the real world,"},{"speaker":"Mark Herschberg","startTime":1273.07,"endTime":1278.2299999999998,"body":"sometimes when people need to"},{"speaker":"Mark Herschberg","startTime":1278.2299999999998,"endTime":1281.83,"body":"make a decision, they can't do"},{"speaker":"Mark Herschberg","startTime":1278.2299999999998,"endTime":1281.83,"body":"the math, or they can't find"},{"speaker":"Mark Herschberg","startTime":1281.83,"endTime":1285.07,"body":"what is the mathematically"},{"speaker":"Mark Herschberg","startTime":1281.83,"endTime":1285.07,"body":"optimal answer. And they rely on"},{"speaker":"Mark Herschberg","startTime":1285.1,"endTime":1290.35,"body":"other shortcuts. So imagine if"},{"speaker":"Mark Herschberg","startTime":1285.1,"endTime":1290.35,"body":"I'm a busy executive, and"},{"speaker":"Mark Herschberg","startTime":1290.35,"endTime":1293.59,"body":"there's a project before us and"},{"speaker":"Mark Herschberg","startTime":1290.35,"endTime":1293.59,"body":"two people come to me, I've got"},{"speaker":"Mark Herschberg","startTime":1293.59,"endTime":1298.51,"body":"Sharon, and I've got Dave, and"},{"speaker":"Mark Herschberg","startTime":1293.59,"endTime":1298.51,"body":"Dave pitches, this really"},{"speaker":"Mark Herschberg","startTime":1298.51,"endTime":1303.1,"body":"creative solution, Dave can"},{"speaker":"Mark Herschberg","startTime":1298.51,"endTime":1303.1,"body":"really pull out some brilliant"},{"speaker":"Mark Herschberg","startTime":1303.1,"endTime":1307.78,"body":"ideas, and I've seen him work"},{"speaker":"Mark Herschberg","startTime":1303.1,"endTime":1307.78,"body":"miracles. I've also seen him"},{"speaker":"Mark Herschberg","startTime":1308.32,"endTime":1312.31,"body":"miss things, miss deadlines, and"},{"speaker":"Mark Herschberg","startTime":1308.32,"endTime":1312.31,"body":"sometimes those miracles don't"},{"speaker":"Mark Herschberg","startTime":1312.31,"endTime":1315.1,"body":"happen when they do. They're"},{"speaker":"Mark Herschberg","startTime":1312.31,"endTime":1315.1,"body":"amazing. But they don't always"},{"speaker":"Mark Herschberg","startTime":1315.1,"endTime":1320.26,"body":"happen. Sharon, on the other"},{"speaker":"Mark Herschberg","startTime":1315.1,"endTime":1320.26,"body":"hand, she is maybe not quite as"},{"speaker":"Mark Herschberg","startTime":1320.29,"endTime":1324.37,"body":"brilliant as Dave, but boy, she"},{"speaker":"Mark Herschberg","startTime":1320.29,"endTime":1324.37,"body":"is reliable. I know she gets it"},{"speaker":"Mark Herschberg","startTime":1324.37,"endTime":1327.7299999999998,"body":"done. When she says this is the"},{"speaker":"Mark Herschberg","startTime":1324.37,"endTime":1327.7299999999998,"body":"deadline, that deadline gets"},{"speaker":"Mark Herschberg","startTime":1327.7299999999998,"endTime":1331.3,"body":"hit. So Sharon and Dave, they're"},{"speaker":"Mark Herschberg","startTime":1327.7299999999998,"endTime":1331.3,"body":"both pitching, why their team"},{"speaker":"Mark Herschberg","startTime":1331.3,"endTime":1335.05,"body":"should solve this problem. I"},{"speaker":"Mark Herschberg","startTime":1331.3,"endTime":1335.05,"body":"don't have time to read these"},{"speaker":"Mark Herschberg","startTime":1335.05,"endTime":1338.7399999999998,"body":"detailed 60 Page reports and go"},{"speaker":"Mark Herschberg","startTime":1335.05,"endTime":1338.7399999999998,"body":"through the analysis, we have to"},{"speaker":"Mark Herschberg","startTime":1338.7399999999998,"endTime":1343.1799999999998,"body":"make a decision. You know what"},{"speaker":"Mark Herschberg","startTime":1338.7399999999998,"endTime":1343.1799999999998,"body":"Sharon is the one I know, gets"},{"speaker":"Mark Herschberg","startTime":1343.1799999999998,"endTime":1346.7199999999998,"body":"it done. I can't risk this"},{"speaker":"Mark Herschberg","startTime":1343.1799999999998,"endTime":1346.7199999999998,"body":"client. I gotta go with Sharon,"},{"speaker":"Mark Herschberg","startTime":1346.7199999999998,"endTime":1349.6899999999998,"body":"I might be missing some upside"},{"speaker":"Mark Herschberg","startTime":1346.7199999999998,"endTime":1349.6899999999998,"body":"that Dave can provide. I'm"},{"speaker":"Mark Herschberg","startTime":1349.6899999999998,"endTime":1352.06,"body":"dealing with Sharon, not because"},{"speaker":"Mark Herschberg","startTime":1349.6899999999998,"endTime":1352.06,"body":"I looked at their detailed"},{"speaker":"Mark Herschberg","startTime":1352.06,"endTime":1355.1799999999998,"body":"analysis and said, let me do the"},{"speaker":"Mark Herschberg","startTime":1352.06,"endTime":1355.1799999999998,"body":"math to make sure it's right."},{"speaker":"Mark Herschberg","startTime":1355.6899999999998,"endTime":1360.58,"body":"I'm going with what I know about"},{"speaker":"Mark Herschberg","startTime":1355.6899999999998,"endTime":1360.58,"body":"them. I'm using that as"},{"speaker":"Mark Herschberg","startTime":1360.58,"endTime":1364.4799999999998,"body":"information to help guide me,"},{"speaker":"Mark Herschberg","startTime":1360.58,"endTime":1364.4799999999998,"body":"it's not objective information,"},{"speaker":"Mark Herschberg","startTime":1364.4799999999998,"endTime":1367.9899999999998,"body":"necessarily. Now, maybe if I was"},{"speaker":"Mark Herschberg","startTime":1364.4799999999998,"endTime":1367.9899999999998,"body":"measuring literally percentage"},{"speaker":"Mark Herschberg","startTime":1367.9899999999998,"endTime":1370.7199999999998,"body":"of jobs completed on time, you"},{"speaker":"Mark Herschberg","startTime":1367.9899999999998,"endTime":1370.7199999999998,"body":"could say a subjective, you"},{"speaker":"Mark Herschberg","startTime":1370.7199999999998,"endTime":1376.4199999999998,"body":"couldn't say it's my opinion of"},{"speaker":"Mark Herschberg","startTime":1370.7199999999998,"endTime":1376.4199999999998,"body":"them. But that is a valid way to"},{"speaker":"Mark Herschberg","startTime":1376.4199999999998,"endTime":1379.9599999999998,"body":"make a judgement about how we're"},{"speaker":"Mark Herschberg","startTime":1376.4199999999998,"endTime":1379.9599999999998,"body":"going to proceed. It's when that"},{"speaker":"Mark Herschberg","startTime":1379.9599999999998,"endTime":1384.4599999999998,"body":"goes from, you know, Sharon is"},{"speaker":"Mark Herschberg","startTime":1379.9599999999998,"endTime":1384.4599999999998,"body":"reliable to Well, I just like"},{"speaker":"Mark Herschberg","startTime":1384.4599999999998,"endTime":1388.1499999999999,"body":"Sharon over Dave, because Dave"},{"speaker":"Mark Herschberg","startTime":1384.4599999999998,"endTime":1388.1499999999999,"body":"Aiono. He's kind of a jerk some"},{"speaker":"Mark Herschberg","startTime":1388.1499999999999,"endTime":1392.83,"body":"time around like his humor."},{"speaker":"Mark Herschberg","startTime":1388.1499999999999,"endTime":1392.83,"body":"Sharon's cooler. So yeah, I have"},{"speaker":"Mark Herschberg","startTime":1392.83,"endTime":1395.5,"body":"beers with Sharon. So we'll go"},{"speaker":"Mark Herschberg","startTime":1392.83,"endTime":1395.5,"body":"with her. That's where it"},{"speaker":"Mark Herschberg","startTime":1395.5,"endTime":1399.4599999999998,"body":"crosses a line from. There's"},{"speaker":"Mark Herschberg","startTime":1395.5,"endTime":1399.4599999999998,"body":"some validity to this, too. It's"},{"speaker":"Mark Herschberg","startTime":1399.4599999999998,"endTime":1401.1699999999998,"body":"just personal and arbitrary."},{"speaker":"Aaron Moncur","startTime":1402.58,"endTime":1406.51,"body":"Okay, so"},{"speaker":"Aaron Moncur","startTime":1402.58,"endTime":1406.51,"body":"developing your reputation or"},{"speaker":"Aaron Moncur","startTime":1406.51,"endTime":1409.7199999999998,"body":"your brand, some might say,"},{"speaker":"Aaron Moncur","startTime":1406.51,"endTime":1409.7199999999998,"body":"within that corporate"},{"speaker":"Aaron Moncur","startTime":1409.7199999999998,"endTime":1413.59,"body":"environment can be really truly"},{"speaker":"Aaron Moncur","startTime":1409.7199999999998,"endTime":1413.59,"body":"important for engineers starting"},{"speaker":"Aaron Moncur","startTime":1413.59,"endTime":1414.52,"body":"out in the workplace."},{"speaker":"Mark Herschberg","startTime":1415.27,"endTime":1418.78,"body":"It is an I had"},{"speaker":"Mark Herschberg","startTime":1415.27,"endTime":1418.78,"body":"a real wake up call early in my"},{"speaker":"Mark Herschberg","startTime":1418.78,"endTime":1422.4699999999998,"body":"career, I was down interviewing"},{"speaker":"Mark Herschberg","startTime":1418.78,"endTime":1422.4699999999998,"body":"for a job as a software"},{"speaker":"Mark Herschberg","startTime":1422.4699999999998,"endTime":1425.59,"body":"architect. So I flew down to"},{"speaker":"Mark Herschberg","startTime":1422.4699999999998,"endTime":1425.59,"body":"this company, I'm wearing a suit"},{"speaker":"Mark Herschberg","startTime":1425.59,"endTime":1428.4099999999999,"body":"because that was appropriate for"},{"speaker":"Mark Herschberg","startTime":1425.59,"endTime":1428.4099999999999,"body":"that type of interview at the"},{"speaker":"Mark Herschberg","startTime":1428.4099999999999,"endTime":1433.0,"body":"time. They had put me in a break"},{"speaker":"Mark Herschberg","startTime":1428.4099999999999,"endTime":1433.0,"body":"room, I was chatting with some"},{"speaker":"Mark Herschberg","startTime":1433.0,"endTime":1435.34,"body":"people before the formal"},{"speaker":"Mark Herschberg","startTime":1433.0,"endTime":1435.34,"body":"interview began, and people had"},{"speaker":"Mark Herschberg","startTime":1435.34,"endTime":1438.4299999999998,"body":"been filling into that break"},{"speaker":"Mark Herschberg","startTime":1435.34,"endTime":1438.4299999999998,"body":"room. We're just chatting, we"},{"speaker":"Mark Herschberg","startTime":1438.4599999999998,"endTime":1442.84,"body":"have a conversation about"},{"speaker":"Mark Herschberg","startTime":1438.4599999999998,"endTime":1442.84,"body":"corporate culture. After about"},{"speaker":"Mark Herschberg","startTime":1442.8999999999999,"endTime":1447.61,"body":"10 or 15 minutes, one of the"},{"speaker":"Mark Herschberg","startTime":1442.8999999999999,"endTime":1447.61,"body":"women in the room asked me said,"},{"speaker":"Mark Herschberg","startTime":1448.03,"endTime":1451.2099999999998,"body":"so are you just a business guy?"},{"speaker":"Mark Herschberg","startTime":1448.03,"endTime":1451.2099999999998,"body":"Or do you have any technical"},{"speaker":"Mark Herschberg","startTime":1451.2099999999998,"endTime":1455.11,"body":"experience? I said, Oh, well,"},{"speaker":"Mark Herschberg","startTime":1451.2099999999998,"endTime":1455.11,"body":"actually, she didn't know I was"},{"speaker":"Mark Herschberg","startTime":1455.1399999999999,"endTime":1457.1499999999999,"body":"applying for it. So it actually"},{"speaker":"Mark Herschberg","startTime":1455.1399999999999,"endTime":1457.1499999999999,"body":"I've got a couple computer"},{"speaker":"Mark Herschberg","startTime":1457.1499999999999,"endTime":1461.62,"body":"science degrees from MIT. She"},{"speaker":"Mark Herschberg","startTime":1457.1499999999999,"endTime":1461.62,"body":"said, Oh, that was it. End of"},{"speaker":"Mark Herschberg","startTime":1461.62,"endTime":1464.32,"body":"story. Like I just shut her up"},{"speaker":"Mark Herschberg","startTime":1461.62,"endTime":1464.32,"body":"with that. And that wasn't my"},{"speaker":"Mark Herschberg","startTime":1464.32,"endTime":1468.1299999999999,"body":"intention. But I realized what"},{"speaker":"Mark Herschberg","startTime":1464.32,"endTime":1468.1299999999999,"body":"happened that moment. As soon as"},{"speaker":"Mark Herschberg","startTime":1468.1299999999999,"endTime":1473.08,"body":"I whipped out MIT. Boom, there"},{"speaker":"Mark Herschberg","startTime":1468.1299999999999,"endTime":1473.08,"body":"was my credibility. And"},{"speaker":"Mark Herschberg","startTime":1473.6499999999999,"endTime":1477.1899999999998,"body":"throughout my career, no one's"},{"speaker":"Mark Herschberg","startTime":1473.6499999999999,"endTime":1477.1899999999998,"body":"ever said, Oh, Mark, you went to"},{"speaker":"Mark Herschberg","startTime":1477.1899999999998,"endTime":1480.85,"body":"MIT? I don't know, is this math"},{"speaker":"Mark Herschberg","startTime":1477.1899999999998,"endTime":1480.85,"body":"going to be too hard for you?"},{"speaker":"Mark Herschberg","startTime":1482.5,"endTime":1486.4599999999998,"body":"You got it. Right. All of us, as"},{"speaker":"Mark Herschberg","startTime":1482.5,"endTime":1486.4599999999998,"body":"engineers, we probably hear, Oh,"},{"speaker":"Mark Herschberg","startTime":1486.4899999999998,"endTime":1489.1,"body":"you're an engineer, you can do"},{"speaker":"Mark Herschberg","startTime":1486.4899999999998,"endTime":1489.1,"body":"the math, this isn't gonna be"},{"speaker":"Mark Herschberg","startTime":1489.1,"endTime":1492.01,"body":"too complex. So this"},{"speaker":"Mark Herschberg","startTime":1489.1,"endTime":1492.01,"body":"spreadsheet, we're using some"},{"speaker":"Mark Herschberg","startTime":1492.01,"endTime":1496.4199999999998,"body":"complex formulas, you know,"},{"speaker":"Mark Herschberg","startTime":1492.01,"endTime":1496.4199999999998,"body":"you've got, we are signaling by"},{"speaker":"Mark Herschberg","startTime":1496.4199999999998,"endTime":1501.34,"body":"the fact that we are engineers,"},{"speaker":"Mark Herschberg","startTime":1496.4199999999998,"endTime":1501.34,"body":"or went to certain schools that"},{"speaker":"Mark Herschberg","startTime":1501.34,"endTime":1505.4799999999998,"body":"we can do that. Where I did not"},{"speaker":"Mark Herschberg","startTime":1501.34,"endTime":1505.4799999999998,"body":"get that signal as people did"},{"speaker":"Mark Herschberg","startTime":1505.4799999999998,"endTime":1509.4699999999998,"body":"not believe I knew anything"},{"speaker":"Mark Herschberg","startTime":1505.4799999999998,"endTime":1509.4699999999998,"body":"about leadership, or team"},{"speaker":"Mark Herschberg","startTime":1509.4699999999998,"endTime":1513.58,"body":"building or corporate strategy"},{"speaker":"Mark Herschberg","startTime":1509.4699999999998,"endTime":1513.58,"body":"or marketing, because you went"},{"speaker":"Mark Herschberg","startTime":1513.58,"endTime":1517.36,"body":"to MIT. That's not what you do"},{"speaker":"Mark Herschberg","startTime":1513.58,"endTime":1517.36,"body":"at MIT. That's not what you do"},{"speaker":"Mark Herschberg","startTime":1517.36,"endTime":1523.9299999999998,"body":"as a CTO. And so my brand was"},{"speaker":"Mark Herschberg","startTime":1517.36,"endTime":1523.9299999999998,"body":"very strong for technical work"},{"speaker":"Mark Herschberg","startTime":1523.9299999999998,"endTime":1527.59,"body":"for math for quantitative stuff."},{"speaker":"Mark Herschberg","startTime":1523.9299999999998,"endTime":1527.59,"body":"But the perception was that I"},{"speaker":"Mark Herschberg","startTime":1527.59,"endTime":1530.86,"body":"didn't have these other skills."},{"speaker":"Mark Herschberg","startTime":1527.59,"endTime":1530.86,"body":"This by the way of why some"},{"speaker":"Mark Herschberg","startTime":1530.86,"endTime":1533.4699999999998,"body":"people go to business school"},{"speaker":"Mark Herschberg","startTime":1530.86,"endTime":1533.4699999999998,"body":"because it's sending the signal."},{"speaker":"Mark Herschberg","startTime":1533.7099999999998,"endTime":1537.9399999999998,"body":"Oh, I have an MBA, therefore, I"},{"speaker":"Mark Herschberg","startTime":1533.7099999999998,"endTime":1537.9399999999998,"body":"do know leadership finance"},{"speaker":"Mark Herschberg","startTime":1537.9399999999998,"endTime":1541.87,"body":"strategy. Not everyone does just"},{"speaker":"Mark Herschberg","startTime":1537.9399999999998,"endTime":1541.87,"body":"as we know some of the end"},{"speaker":"Mark Herschberg","startTime":1541.87,"endTime":1545.02,"body":"Janeiro's we went to school"},{"speaker":"Mark Herschberg","startTime":1541.87,"endTime":1545.02,"body":"with, they don't know everything"},{"speaker":"Mark Herschberg","startTime":1545.02,"endTime":1549.55,"body":"we feel like they should. But it"},{"speaker":"Mark Herschberg","startTime":1545.02,"endTime":1549.55,"body":"sends a signal. Now, this is"},{"speaker":"Mark Herschberg","startTime":1549.55,"endTime":1552.4899999999998,"body":"just an example of things we've"},{"speaker":"Mark Herschberg","startTime":1549.55,"endTime":1552.4899999999998,"body":"done. But all of us are sending"},{"speaker":"Mark Herschberg","startTime":1552.4899999999998,"endTime":1556.51,"body":"out signals about what we are"},{"speaker":"Mark Herschberg","startTime":1552.4899999999998,"endTime":1556.51,"body":"good at, or known for where"},{"speaker":"Mark Herschberg","startTime":1556.51,"endTime":1560.08,"body":"people should turn to us when"},{"speaker":"Mark Herschberg","startTime":1556.51,"endTime":1560.08,"body":"they have challenges. And we"},{"speaker":"Mark Herschberg","startTime":1560.08,"endTime":1562.6299999999999,"body":"have that whether we're"},{"speaker":"Mark Herschberg","startTime":1560.08,"endTime":1562.6299999999999,"body":"consciously working out or not,"},{"speaker":"Mark Herschberg","startTime":1562.8999999999999,"endTime":1567.01,"body":"I didn't intend to say, Look at"},{"speaker":"Mark Herschberg","startTime":1562.8999999999999,"endTime":1567.01,"body":"me, I'm technically strong, but"},{"speaker":"Mark Herschberg","startTime":1567.01,"endTime":1570.58,"body":"it came out of my degree. And so"},{"speaker":"Mark Herschberg","startTime":1567.01,"endTime":1570.58,"body":"we all need to be conscious of"},{"speaker":"Mark Herschberg","startTime":1570.58,"endTime":1575.5,"body":"what is our brand? How are we"},{"speaker":"Mark Herschberg","startTime":1570.58,"endTime":1575.5,"body":"perceived, and then choose to"},{"speaker":"Mark Herschberg","startTime":1575.5,"endTime":1579.4599999999998,"body":"actively manage that, because if"},{"speaker":"Mark Herschberg","startTime":1575.5,"endTime":1579.4599999999998,"body":"there is a role you want, that"},{"speaker":"Mark Herschberg","startTime":1579.4599999999998,"endTime":1583.6,"body":"requires a different perception,"},{"speaker":"Mark Herschberg","startTime":1579.4599999999998,"endTime":1583.6,"body":"if it's a senior role, and they"},{"speaker":"Mark Herschberg","startTime":1583.6,"endTime":1586.1499999999999,"body":"say, Well, yes, you have to be"},{"speaker":"Mark Herschberg","startTime":1583.6,"endTime":1586.1499999999999,"body":"an engineer, but also good,"},{"speaker":"Mark Herschberg","startTime":1586.1499999999999,"endTime":1589.03,"body":"these other skills, and we don't"},{"speaker":"Mark Herschberg","startTime":1586.1499999999999,"endTime":1589.03,"body":"have that perception of you in"},{"speaker":"Mark Herschberg","startTime":1589.03,"endTime":1592.6899999999998,"body":"that way, you have a mismatch,"},{"speaker":"Mark Herschberg","startTime":1589.03,"endTime":1592.6899999999998,"body":"so you want to be very actively"},{"speaker":"Mark Herschberg","startTime":1592.6899999999998,"endTime":1593.6499999999999,"body":"managing your brand."},{"speaker":"Aaron Moncur","startTime":1594.85,"endTime":1598.6599999999999,"body":"I worked with the"},{"speaker":"Aaron Moncur","startTime":1594.85,"endTime":1598.6599999999999,"body":"sales coach a while ago, and"},{"speaker":"Aaron Moncur","startTime":1599.1999999999998,"endTime":1603.31,"body":"right before I actually signed"},{"speaker":"Aaron Moncur","startTime":1599.1999999999998,"endTime":1603.31,"body":"up and handed over the check to"},{"speaker":"Aaron Moncur","startTime":1603.34,"endTime":1607.4199999999998,"body":"pay for this class, he gave me"},{"speaker":"Aaron Moncur","startTime":1603.34,"endTime":1607.4199999999998,"body":"something that was worth the"},{"speaker":"Aaron Moncur","startTime":1607.4499999999998,"endTime":1611.53,"body":"value of the entire class. And"},{"speaker":"Aaron Moncur","startTime":1607.4499999999998,"endTime":1611.53,"body":"he's what he told me was, take"},{"speaker":"Aaron Moncur","startTime":1611.53,"endTime":1614.53,"body":"what's on the inside, put it on"},{"speaker":"Aaron Moncur","startTime":1611.53,"endTime":1614.53,"body":"the outside and talk about it."},{"speaker":"Aaron Moncur","startTime":1614.56,"endTime":1620.1999999999998,"body":"And as I hear you talk about the"},{"speaker":"Aaron Moncur","startTime":1614.56,"endTime":1620.1999999999998,"body":"brand, and how to develop a"},{"speaker":"Aaron Moncur","startTime":1620.1999999999998,"endTime":1625.7199999999998,"body":"perception of yourself that"},{"speaker":"Aaron Moncur","startTime":1620.1999999999998,"endTime":1625.7199999999998,"body":"others see that that that"},{"speaker":"Aaron Moncur","startTime":1625.84,"endTime":1629.9799999999998,"body":"sentence comes to mind. Because"},{"speaker":"Aaron Moncur","startTime":1625.84,"endTime":1629.9799999999998,"body":"if I'm maybe a young engineer,"},{"speaker":"Aaron Moncur","startTime":1630.01,"endTime":1634.6299999999999,"body":"and I'm thinking to myself, I"},{"speaker":"Aaron Moncur","startTime":1630.01,"endTime":1634.6299999999999,"body":"really want to be in, I want to"},{"speaker":"Aaron Moncur","startTime":1634.6299999999999,"endTime":1637.03,"body":"be a project lead, you know,"},{"speaker":"Aaron Moncur","startTime":1634.6299999999999,"endTime":1637.03,"body":"three years from now, I want to"},{"speaker":"Aaron Moncur","startTime":1637.03,"endTime":1639.9399999999998,"body":"be a project lead. And I'm"},{"speaker":"Aaron Moncur","startTime":1637.03,"endTime":1639.9399999999998,"body":"thinking okay, what what is the"},{"speaker":"Aaron Moncur","startTime":1639.9399999999998,"endTime":1643.0,"body":"brand I need to portray or"},{"speaker":"Aaron Moncur","startTime":1639.9399999999998,"endTime":1643.0,"body":"develop in order to be a project"},{"speaker":"Aaron Moncur","startTime":1643.0,"endTime":1646.9899999999998,"body":"lead, I might get kind of stuck"},{"speaker":"Aaron Moncur","startTime":1643.0,"endTime":1646.9899999999998,"body":"or lost. And, and I might not"},{"speaker":"Aaron Moncur","startTime":1646.9899999999998,"endTime":1650.11,"body":"think to myself that, hey, you"},{"speaker":"Aaron Moncur","startTime":1646.9899999999998,"endTime":1650.11,"body":"know what, I can take what's on"},{"speaker":"Aaron Moncur","startTime":1650.11,"endTime":1652.4799999999998,"body":"the inside, put it on the"},{"speaker":"Aaron Moncur","startTime":1650.11,"endTime":1652.4799999999998,"body":"outside and talk about it with"},{"speaker":"Aaron Moncur","startTime":1652.4799999999998,"endTime":1656.2299999999998,"body":"my manager, I can approach my"},{"speaker":"Aaron Moncur","startTime":1652.4799999999998,"endTime":1656.2299999999998,"body":"manager and say, Hey, I would"},{"speaker":"Aaron Moncur","startTime":1656.2299999999998,"endTime":1659.8899999999999,"body":"like to be a project lead in two"},{"speaker":"Aaron Moncur","startTime":1656.2299999999998,"endTime":1659.8899999999999,"body":"or three years. What do I need"},{"speaker":"Aaron Moncur","startTime":1659.8899999999999,"endTime":1664.36,"body":"to show you in order to earn"},{"speaker":"Aaron Moncur","startTime":1659.8899999999999,"endTime":1664.36,"body":"that role? Right? And your"},{"speaker":"Aaron Moncur","startTime":1664.36,"endTime":1667.2099999999998,"body":"manager is probably going to"},{"speaker":"Aaron Moncur","startTime":1664.36,"endTime":1667.2099999999998,"body":"tell you, but I think so often,"},{"speaker":"Aaron Moncur","startTime":1667.54,"endTime":1670.54,"body":"we either don't feel comfortable"},{"speaker":"Aaron Moncur","startTime":1667.54,"endTime":1670.54,"body":"sharing those those feelings,"},{"speaker":"Aaron Moncur","startTime":1670.54,"endTime":1674.02,"body":"those thoughts? Or maybe we"},{"speaker":"Aaron Moncur","startTime":1670.54,"endTime":1674.02,"body":"don't even realize that that's"},{"speaker":"Aaron Moncur","startTime":1674.02,"endTime":1678.9699999999998,"body":"something we can do. But in"},{"speaker":"Aaron Moncur","startTime":1674.02,"endTime":1678.9699999999998,"body":"reality, it's so important to"},{"speaker":"Aaron Moncur","startTime":1678.9699999999998,"endTime":1681.4299999999998,"body":"have that conversation. This is"},{"speaker":"Aaron Moncur","startTime":1678.9699999999998,"endTime":1681.4299999999998,"body":"where I want to be in three"},{"speaker":"Aaron Moncur","startTime":1681.4299999999998,"endTime":1684.52,"body":"years. You're my manager, how do"},{"speaker":"Aaron Moncur","startTime":1681.4299999999998,"endTime":1684.52,"body":"I get there, you know, helped me"},{"speaker":"Aaron Moncur","startTime":1684.55,"endTime":1687.4899999999998,"body":"understand what I need to change"},{"speaker":"Aaron Moncur","startTime":1684.55,"endTime":1687.4899999999998,"body":"about myself or develop, etc."},{"speaker":"Mark Herschberg","startTime":1688.03,"endTime":1690.1899999999998,"body":"That's exactly"},{"speaker":"Mark Herschberg","startTime":1688.03,"endTime":1690.1899999999998,"body":"right. We think of our project"},{"speaker":"Mark Herschberg","startTime":1690.1899999999998,"endTime":1694.2399999999998,"body":"plans. We need this delivered by"},{"speaker":"Mark Herschberg","startTime":1690.1899999999998,"endTime":1694.2399999999998,"body":"the end of October. Where do we"},{"speaker":"Mark Herschberg","startTime":1694.2399999999998,"endTime":1699.25,"body":"need to be by October 1? By"},{"speaker":"Mark Herschberg","startTime":1694.2399999999998,"endTime":1699.25,"body":"August? What do we need to do to"},{"speaker":"Mark Herschberg","startTime":1699.25,"endTime":1702.6399999999999,"body":"get there and if you're not"},{"speaker":"Mark Herschberg","startTime":1699.25,"endTime":1702.6399999999999,"body":"sure, talk to other people to"},{"speaker":"Mark Herschberg","startTime":1702.6399999999999,"endTime":1706.6899999999998,"body":"develop that plan. I'll give you"},{"speaker":"Mark Herschberg","startTime":1702.6399999999999,"endTime":1706.6899999999998,"body":"a really good tip from my friend"},{"speaker":"Mark Herschberg","startTime":1706.6899999999998,"endTime":1711.9399999999998,"body":"Dorie Clark, she is a leadership"},{"speaker":"Mark Herschberg","startTime":1706.6899999999998,"endTime":1711.9399999999998,"body":"thought leader books and does"},{"speaker":"Mark Herschberg","startTime":1711.9399999999998,"endTime":1717.01,"body":"coaching. Dory said go to all"},{"speaker":"Mark Herschberg","startTime":1711.9399999999998,"endTime":1717.01,"body":"the people in your network. Now"},{"speaker":"Mark Herschberg","startTime":1717.01,"endTime":1719.29,"body":"that might mean within the"},{"speaker":"Mark Herschberg","startTime":1717.01,"endTime":1719.29,"body":"company, it might mean"},{"speaker":"Mark Herschberg","startTime":1719.29,"endTime":1722.5,"body":"externally, it depends on the"},{"speaker":"Mark Herschberg","startTime":1719.29,"endTime":1722.5,"body":"scope you're looking at. And ask"},{"speaker":"Mark Herschberg","startTime":1722.5,"endTime":1729.34,"body":"them. Give me three words that"},{"speaker":"Mark Herschberg","startTime":1722.5,"endTime":1729.34,"body":"describe me. When you think of"},{"speaker":"Mark Herschberg","startTime":1729.34,"endTime":1732.85,"body":"me, what are three words you use"},{"speaker":"Mark Herschberg","startTime":1729.34,"endTime":1732.85,"body":"to describe me? I'm not gonna"},{"speaker":"Mark Herschberg","startTime":1732.85,"endTime":1735.9699999999998,"body":"judge you. If you want. You can"},{"speaker":"Mark Herschberg","startTime":1732.85,"endTime":1735.9699999999998,"body":"do this anonymously, though"},{"speaker":"Mark Herschberg","startTime":1735.9699999999998,"endTime":1740.02,"body":"gain, knowing who it is you can"},{"speaker":"Mark Herschberg","startTime":1735.9699999999998,"endTime":1740.02,"body":"talk to them and follow up. And"},{"speaker":"Mark Herschberg","startTime":1740.02,"endTime":1743.59,"body":"you look and look at that list"},{"speaker":"Mark Herschberg","startTime":1740.02,"endTime":1743.59,"body":"of adjectives. See the ones that"},{"speaker":"Mark Herschberg","startTime":1743.59,"endTime":1747.61,"body":"stand out. So a lot of them say"},{"speaker":"Mark Herschberg","startTime":1743.59,"endTime":1747.61,"body":"intellectual, well, okay, that's"},{"speaker":"Mark Herschberg","startTime":1747.61,"endTime":1752.05,"body":"good for this job. They need"},{"speaker":"Mark Herschberg","startTime":1747.61,"endTime":1752.05,"body":"someone smart. Okay. But you"},{"speaker":"Mark Herschberg","startTime":1752.05,"endTime":1756.01,"body":"don't see things saying, good"},{"speaker":"Mark Herschberg","startTime":1752.05,"endTime":1756.01,"body":"teammate. And maybe you know"},{"speaker":"Mark Herschberg","startTime":1756.01,"endTime":1760.1499999999999,"body":"that in this company, teamwork,"},{"speaker":"Mark Herschberg","startTime":1756.01,"endTime":1760.1499999999999,"body":"and being a good teammate is"},{"speaker":"Mark Herschberg","startTime":1760.1499999999999,"endTime":1763.09,"body":"really seen as valuable. So you"},{"speaker":"Mark Herschberg","startTime":1760.1499999999999,"endTime":1763.09,"body":"can look at that list and"},{"speaker":"Mark Herschberg","startTime":1763.09,"endTime":1767.02,"body":"understand, where are you being"},{"speaker":"Mark Herschberg","startTime":1763.09,"endTime":1767.02,"body":"seen as having that attribute?"},{"speaker":"Mark Herschberg","startTime":1767.26,"endTime":1771.1,"body":"Where might you're not quite"},{"speaker":"Mark Herschberg","startTime":1767.26,"endTime":1771.1,"body":"blind spots, but other areas"},{"speaker":"Mark Herschberg","startTime":1771.1,"endTime":1773.53,"body":"where you don't have the brand"},{"speaker":"Mark Herschberg","startTime":1771.1,"endTime":1773.53,"body":"is strong. And that's the area"},{"speaker":"Mark Herschberg","startTime":1773.53,"endTime":1776.1999999999998,"body":"you can focus as a really great"},{"speaker":"Mark Herschberg","startTime":1773.53,"endTime":1776.1999999999998,"body":"tip from Dorie Clark."},{"speaker":"Aaron Moncur","startTime":1777.7199999999998,"endTime":1779.4299999999998,"body":"I'm going to"},{"speaker":"Aaron Moncur","startTime":1777.7199999999998,"endTime":1779.4299999999998,"body":"bounce around just a little bit"},{"speaker":"Aaron Moncur","startTime":1779.4299999999998,"endTime":1781.5,"body":"here. That's that's a really"},{"speaker":"Aaron Moncur","startTime":1779.4299999999998,"endTime":1781.5,"body":"great tool. By the way. Thank"},{"speaker":"Aaron Moncur","startTime":1781.5,"endTime":1785.82,"body":"you for sharing that. A little"},{"speaker":"Aaron Moncur","startTime":1781.5,"endTime":1785.82,"body":"while ago, a few minutes ago,"},{"speaker":"Aaron Moncur","startTime":1785.82,"endTime":1789.9599999999998,"body":"you talked about interviewing"},{"speaker":"Aaron Moncur","startTime":1785.82,"endTime":1789.9599999999998,"body":"and not just being a candidate,"},{"speaker":"Aaron Moncur","startTime":1789.9599999999998,"endTime":1795.4199999999998,"body":"but interviewing candidates who"},{"speaker":"Aaron Moncur","startTime":1789.9599999999998,"endTime":1795.4199999999998,"body":"might someday we'll be working"},{"speaker":"Aaron Moncur","startTime":1795.4499999999998,"endTime":1800.1899999999998,"body":"alongside you as part of your"},{"speaker":"Aaron Moncur","startTime":1795.4499999999998,"endTime":1800.1899999999998,"body":"team. What are some some of the"},{"speaker":"Aaron Moncur","startTime":1800.1899999999998,"endTime":1803.82,"body":"questions that you really like"},{"speaker":"Aaron Moncur","startTime":1800.1899999999998,"endTime":1803.82,"body":"to ask of candidates when you're"},{"speaker":"Aaron Moncur","startTime":1803.82,"endTime":1804.78,"body":"interviewing them?"},{"speaker":"Mark Herschberg","startTime":1806.27,"endTime":1809.6,"body":"It's less about"},{"speaker":"Mark Herschberg","startTime":1806.27,"endTime":1809.6,"body":"a specific question. And more"},{"speaker":"Mark Herschberg","startTime":1809.6,"endTime":1814.58,"body":"about intentionality. Most of us"},{"speaker":"Mark Herschberg","startTime":1809.6,"endTime":1814.58,"body":"when we interview, we do what I"},{"speaker":"Mark Herschberg","startTime":1814.58,"endTime":1818.33,"body":"did in my first few interviews,"},{"speaker":"Mark Herschberg","startTime":1814.58,"endTime":1818.33,"body":"which is my my manager said,"},{"speaker":"Mark Herschberg","startTime":1818.33,"endTime":1821.4799999999998,"body":"here's some candidates go"},{"speaker":"Mark Herschberg","startTime":1818.33,"endTime":1821.4799999999998,"body":"interview them. I sat down and"},{"speaker":"Mark Herschberg","startTime":1821.4799999999998,"endTime":1826.04,"body":"thought, Okay, what do I ask?"},{"speaker":"Mark Herschberg","startTime":1821.4799999999998,"endTime":1826.04,"body":"Well, let me think about"},{"speaker":"Mark Herschberg","startTime":1826.04,"endTime":1829.04,"body":"questions they asked me, and"},{"speaker":"Mark Herschberg","startTime":1826.04,"endTime":1829.04,"body":"I'll just ask these questions"},{"speaker":"Mark Herschberg","startTime":1829.04,"endTime":1833.2399999999998,"body":"and kind of see it get the right"},{"speaker":"Mark Herschberg","startTime":1829.04,"endTime":1833.2399999999998,"body":"answer. Did they seem smart, but"},{"speaker":"Mark Herschberg","startTime":1833.2399999999998,"endTime":1837.1999999999998,"body":"that's just blindly wandering"},{"speaker":"Mark Herschberg","startTime":1833.2399999999998,"endTime":1837.1999999999998,"body":"around. Really you want to be"},{"speaker":"Mark Herschberg","startTime":1837.1999999999998,"endTime":1840.8899999999999,"body":"more intentional. When you think"},{"speaker":"Mark Herschberg","startTime":1837.1999999999998,"endTime":1840.8899999999999,"body":"about the role it goes back to"},{"speaker":"Mark Herschberg","startTime":1840.8899999999999,"endTime":1844.4899999999998,"body":"even before you set for In the"},{"speaker":"Mark Herschberg","startTime":1840.8899999999999,"endTime":1844.4899999999998,"body":"interview room, what are you"},{"speaker":"Mark Herschberg","startTime":1844.4899999999998,"endTime":1847.9399999999998,"body":"looking for in this role? Let's"},{"speaker":"Mark Herschberg","startTime":1844.4899999999998,"endTime":1847.9399999999998,"body":"say, well, we need a mechanical"},{"speaker":"Mark Herschberg","startTime":1847.9399999999998,"endTime":1850.79,"body":"engineer, and they need to be"},{"speaker":"Mark Herschberg","startTime":1847.9399999999998,"endTime":1850.79,"body":"very knowledgeable about"},{"speaker":"Mark Herschberg","startTime":1850.82,"endTime":1855.2299999999998,"body":"thermodynamics and shear forces."},{"speaker":"Mark Herschberg","startTime":1850.82,"endTime":1855.2299999999998,"body":"Okay, good. Make sure that's"},{"speaker":"Mark Herschberg","startTime":1855.2299999999998,"endTime":1859.25,"body":"part of the requirement, and you"},{"speaker":"Mark Herschberg","startTime":1855.2299999999998,"endTime":1859.25,"body":"will assess that. But then there"},{"speaker":"Mark Herschberg","startTime":1859.25,"endTime":1863.12,"body":"are other attributes that we"},{"speaker":"Mark Herschberg","startTime":1859.25,"endTime":1863.12,"body":"usually don't even put in the"},{"speaker":"Mark Herschberg","startTime":1863.12,"endTime":1866.3899999999999,"body":"job description. They're"},{"speaker":"Mark Herschberg","startTime":1863.12,"endTime":1866.3899999999999,"body":"subconsciously there, but we"},{"speaker":"Mark Herschberg","startTime":1866.3899999999999,"endTime":1870.4099999999999,"body":"don't think about them. Perhaps"},{"speaker":"Mark Herschberg","startTime":1866.3899999999999,"endTime":1870.4099999999999,"body":"this particular job is one that"},{"speaker":"Mark Herschberg","startTime":1870.4399999999998,"endTime":1874.2199999999998,"body":"often will have to be at the"},{"speaker":"Mark Herschberg","startTime":1870.4399999999998,"endTime":1874.2199999999998,"body":"client site, and interfacing"},{"speaker":"Mark Herschberg","startTime":1874.2199999999998,"endTime":1876.9499999999998,"body":"directly to the client. So you"},{"speaker":"Mark Herschberg","startTime":1874.2199999999998,"endTime":1876.9499999999998,"body":"might be thinking, we need"},{"speaker":"Mark Herschberg","startTime":1876.9499999999998,"endTime":1880.3999999999999,"body":"someone who is personable, we"},{"speaker":"Mark Herschberg","startTime":1876.9499999999998,"endTime":1880.3999999999999,"body":"have some clients that can be"},{"speaker":"Mark Herschberg","startTime":1880.3999999999999,"endTime":1884.3899999999999,"body":"difficult, we need someone who"},{"speaker":"Mark Herschberg","startTime":1880.3999999999999,"endTime":1884.3899999999999,"body":"can really just handle difficult"},{"speaker":"Mark Herschberg","startTime":1884.3899999999999,"endTime":1888.35,"body":"clients who can disarm them who"},{"speaker":"Mark Herschberg","startTime":1884.3899999999999,"endTime":1888.35,"body":"can be personable, or maybe this"},{"speaker":"Mark Herschberg","startTime":1888.35,"endTime":1892.61,"body":"is a role where they're going to"},{"speaker":"Mark Herschberg","startTime":1888.35,"endTime":1892.61,"body":"often engage with non technical"},{"speaker":"Mark Herschberg","startTime":1892.61,"endTime":1896.75,"body":"people, we need someone who can"},{"speaker":"Mark Herschberg","startTime":1892.61,"endTime":1896.75,"body":"communicate what we're doing,"},{"speaker":"Mark Herschberg","startTime":1896.75,"endTime":1899.6299999999999,"body":"and the risks and the costs and"},{"speaker":"Mark Herschberg","startTime":1896.75,"endTime":1899.6299999999999,"body":"why this is taking as long as it"},{"speaker":"Mark Herschberg","startTime":1899.6299999999999,"endTime":1905.51,"body":"is in a non technical way to our"},{"speaker":"Mark Herschberg","startTime":1899.6299999999999,"endTime":1905.51,"body":"clients. So these other aspects"},{"speaker":"Mark Herschberg","startTime":1905.51,"endTime":1908.57,"body":"of the job that we don't usually"},{"speaker":"Mark Herschberg","startTime":1905.51,"endTime":1908.57,"body":"think about, and put in the"},{"speaker":"Mark Herschberg","startTime":1908.57,"endTime":1912.2299999999998,"body":"role, we want to be explicit."},{"speaker":"Mark Herschberg","startTime":1908.57,"endTime":1912.2299999999998,"body":"When we look for them, I put"},{"speaker":"Mark Herschberg","startTime":1912.2299999999998,"endTime":1916.37,"body":"them explicitly in the role. And"},{"speaker":"Mark Herschberg","startTime":1912.2299999999998,"endTime":1916.37,"body":"then very intentionally, look"},{"speaker":"Mark Herschberg","startTime":1916.37,"endTime":1919.4899999999998,"body":"for that, just as you look for"},{"speaker":"Mark Herschberg","startTime":1916.37,"endTime":1919.4899999999998,"body":"Well, let's see, how are you at"},{"speaker":"Mark Herschberg","startTime":1919.4899999999998,"endTime":1921.53,"body":"throwing an Amex? I'm gonna"},{"speaker":"Mark Herschberg","startTime":1919.4899999999998,"endTime":1921.53,"body":"throw a couple of questions at"},{"speaker":"Mark Herschberg","startTime":1921.53,"endTime":1924.59,"body":"you and see if you can answer"},{"speaker":"Mark Herschberg","startTime":1921.53,"endTime":1924.59,"body":"them. Well, how are you at"},{"speaker":"Mark Herschberg","startTime":1924.59,"endTime":1927.02,"body":"explaining technical things to"},{"speaker":"Mark Herschberg","startTime":1924.59,"endTime":1927.02,"body":"non technical people? For that,"},{"speaker":"Mark Herschberg","startTime":1927.02,"endTime":1931.2199999999998,"body":"I might ask? Suppose you need to"},{"speaker":"Mark Herschberg","startTime":1927.02,"endTime":1931.2199999999998,"body":"explain what you just told me."},{"speaker":"Mark Herschberg","startTime":1931.2199999999998,"endTime":1933.83,"body":"And we spent five minutes"},{"speaker":"Mark Herschberg","startTime":1931.2199999999998,"endTime":1933.83,"body":"getting very technical about now"},{"speaker":"Mark Herschberg","startTime":1933.83,"endTime":1938.6299999999999,"body":"explain that to my mother. Let"},{"speaker":"Mark Herschberg","startTime":1933.83,"endTime":1938.6299999999999,"body":"me see how you do. I want to be"},{"speaker":"Mark Herschberg","startTime":1938.6299999999999,"endTime":1941.33,"body":"very intentional with what I'm"},{"speaker":"Mark Herschberg","startTime":1938.6299999999999,"endTime":1941.33,"body":"looking for. And then just ask"},{"speaker":"Mark Herschberg","startTime":1941.36,"endTime":1942.53,"body":"appropriate questions."},{"speaker":"Aaron Moncur","startTime":1943.1799999999998,"endTime":1945.76,"body":"That's great."},{"speaker":"Aaron Moncur","startTime":1943.1799999999998,"endTime":1945.76,"body":"Start with the end in mind is"},{"speaker":"Aaron Moncur","startTime":1945.76,"endTime":1946.6,"body":"what I'm hearing here."},{"speaker":"Mark Herschberg","startTime":1947.6799999999998,"endTime":1948.58,"body":"Absolutely. All"},{"speaker":"Mark Herschberg","startTime":1947.6799999999998,"endTime":1948.58,"body":"right."},{"speaker":"Aaron Moncur","startTime":1949.299,"endTime":1954.789,"body":"Let's see. How"},{"speaker":"Aaron Moncur","startTime":1949.299,"endTime":1954.789,"body":"about engineers who are"},{"speaker":"Aaron Moncur","startTime":1954.789,"endTime":1958.4489999999998,"body":"currently in an individual"},{"speaker":"Aaron Moncur","startTime":1954.789,"endTime":1958.4489999999998,"body":"contributor role? They're not in"},{"speaker":"Aaron Moncur","startTime":1958.4489999999998,"endTime":1960.7589999999998,"body":"leadership, maybe they would"},{"speaker":"Aaron Moncur","startTime":1958.4489999999998,"endTime":1960.7589999999998,"body":"like to be in leadership at some"},{"speaker":"Aaron Moncur","startTime":1960.7589999999998,"endTime":1964.599,"body":"point. But they're currently"},{"speaker":"Aaron Moncur","startTime":1960.7589999999998,"endTime":1964.599,"body":"not. How do they practice"},{"speaker":"Aaron Moncur","startTime":1964.599,"endTime":1967.4789999999998,"body":"leadership just as a as an"},{"speaker":"Aaron Moncur","startTime":1964.599,"endTime":1967.4789999999998,"body":"individual contributor."},{"speaker":"Mark Herschberg","startTime":1968.6499999999999,"endTime":1971.86,"body":"Everyone is in"},{"speaker":"Mark Herschberg","startTime":1968.6499999999999,"endTime":1971.86,"body":"leadership, you just might not"},{"speaker":"Mark Herschberg","startTime":1971.86,"endTime":1977.2299999999998,"body":"be in authority. This is a very"},{"speaker":"Mark Herschberg","startTime":1971.86,"endTime":1977.2299999999998,"body":"important distinction. We often"},{"speaker":"Mark Herschberg","startTime":1977.2299999999998,"endTime":1981.4899999999998,"body":"think about leaders as people"},{"speaker":"Mark Herschberg","startTime":1977.2299999999998,"endTime":1981.4899999999998,"body":"who have authority. But in fact,"},{"speaker":"Mark Herschberg","startTime":1981.52,"endTime":1985.6899999999998,"body":"that is not real leadership, the"},{"speaker":"Mark Herschberg","startTime":1981.52,"endTime":1985.6899999999998,"body":"military, where the more senior"},{"speaker":"Mark Herschberg","startTime":1985.6899999999998,"endTime":1988.8999999999999,"body":"officer says, Do this, and the"},{"speaker":"Mark Herschberg","startTime":1985.6899999999998,"endTime":1988.8999999999999,"body":"more junior people say, Yes,"},{"speaker":"Mark Herschberg","startTime":1988.8999999999999,"endTime":1993.1899999999998,"body":"sir. That's not leading, that is"},{"speaker":"Mark Herschberg","startTime":1988.8999999999999,"endTime":1993.1899999999998,"body":"commanding, they have to do it,"},{"speaker":"Mark Herschberg","startTime":1993.25,"endTime":1997.33,"body":"no matter what, those are the"},{"speaker":"Mark Herschberg","startTime":1993.25,"endTime":1997.33,"body":"rules. But when we think about"},{"speaker":"Mark Herschberg","startTime":1997.36,"endTime":2000.4799999999998,"body":"some of the best leaders of the"},{"speaker":"Mark Herschberg","startTime":1997.36,"endTime":2000.4799999999998,"body":"20th century, think about"},{"speaker":"Mark Herschberg","startTime":2000.4799999999998,"endTime":2004.7099999999998,"body":"someone like Martin Luther King,"},{"speaker":"Mark Herschberg","startTime":2000.4799999999998,"endTime":2004.7099999999998,"body":"Jr. He had no authority, he"},{"speaker":"Mark Herschberg","startTime":2004.7099999999998,"endTime":2008.01,"body":"couldn't say all of you marched"},{"speaker":"Mark Herschberg","startTime":2004.7099999999998,"endTime":2008.01,"body":"to Washington, because I said,"},{"speaker":"Mark Herschberg","startTime":2008.01,"endTime":2013.62,"body":"so. He said, Here is the vision"},{"speaker":"Mark Herschberg","startTime":2008.01,"endTime":2013.62,"body":"that we're going to work towards"},{"speaker":"Mark Herschberg","startTime":2013.62,"endTime":2019.1399999999999,"body":"together, please join me. And"},{"speaker":"Mark Herschberg","startTime":2013.62,"endTime":2019.1399999999999,"body":"people said, despite the cost,"},{"speaker":"Mark Herschberg","startTime":2019.59,"endTime":2025.32,"body":"the time the effort, the risk,"},{"speaker":"Mark Herschberg","startTime":2019.59,"endTime":2025.32,"body":"literal, physical risk, we are"},{"speaker":"Mark Herschberg","startTime":2025.32,"endTime":2030.03,"body":"going to join you because we"},{"speaker":"Mark Herschberg","startTime":2025.32,"endTime":2030.03,"body":"believe in the future that you"},{"speaker":"Mark Herschberg","startTime":2030.03,"endTime":2035.1899999999998,"body":"are seeking, that is leadership."},{"speaker":"Mark Herschberg","startTime":2030.03,"endTime":2035.1899999999998,"body":"Now in my companies, I have"},{"speaker":"Mark Herschberg","startTime":2035.1899999999998,"endTime":2040.3799999999999,"body":"authority, I can fire someone, I"},{"speaker":"Mark Herschberg","startTime":2035.1899999999998,"endTime":2040.3799999999999,"body":"can promote them. I also know"},{"speaker":"Mark Herschberg","startTime":2040.3799999999999,"endTime":2042.9899999999998,"body":"especially in this job market,"},{"speaker":"Mark Herschberg","startTime":2040.3799999999999,"endTime":2042.9899999999998,"body":"if I just say do it, because I"},{"speaker":"Mark Herschberg","startTime":2042.9899999999998,"endTime":2046.3799999999999,"body":"said so it's not gonna happen,"},{"speaker":"Mark Herschberg","startTime":2042.9899999999998,"endTime":2046.3799999999999,"body":"they're gonna find other"},{"speaker":"Mark Herschberg","startTime":2046.3799999999999,"endTime":2050.13,"body":"companies. So the importance is"},{"speaker":"Mark Herschberg","startTime":2046.3799999999999,"endTime":2050.13,"body":"to separate out the concept of"},{"speaker":"Mark Herschberg","startTime":2050.13,"endTime":2053.49,"body":"leadership from the concept of"},{"speaker":"Mark Herschberg","startTime":2050.13,"endTime":2053.49,"body":"authority. And once you do that,"},{"speaker":"Mark Herschberg","startTime":2053.49,"endTime":2058.35,"body":"you recognize that all of us, no"},{"speaker":"Mark Herschberg","startTime":2053.49,"endTime":2058.35,"body":"matter where we are, no matter a"},{"speaker":"Mark Herschberg","startTime":2058.35,"endTime":2060.87,"body":"role, no matter where we sit"},{"speaker":"Mark Herschberg","startTime":2058.35,"endTime":2060.87,"body":"around the table, have the"},{"speaker":"Mark Herschberg","startTime":2060.87,"endTime":2067.35,"body":"ability to lead by saying here"},{"speaker":"Mark Herschberg","startTime":2060.87,"endTime":2067.35,"body":"is what I see here is a future"},{"speaker":"Mark Herschberg","startTime":2067.35,"endTime":2071.97,"body":"state, and then inspiring others"},{"speaker":"Mark Herschberg","startTime":2067.35,"endTime":2071.97,"body":"to fall into that vision. But"},{"speaker":"Mark Herschberg","startTime":2071.97,"endTime":2074.67,"body":"even if you say, You know what,"},{"speaker":"Mark Herschberg","startTime":2071.97,"endTime":2074.67,"body":"I don't want to do that. I'm not"},{"speaker":"Mark Herschberg","startTime":2074.67,"endTime":2078.69,"body":"comfortable yet doing that. Or I"},{"speaker":"Mark Herschberg","startTime":2074.67,"endTime":2078.69,"body":"don't see a way to do that. I'm"},{"speaker":"Mark Herschberg","startTime":2078.72,"endTime":2084.9,"body":"very new. When you think about"},{"speaker":"Mark Herschberg","startTime":2078.72,"endTime":2084.9,"body":"leadership, it is not a single"},{"speaker":"Mark Herschberg","startTime":2084.9,"endTime":2088.23,"body":"skill. Being a good leader. It's"},{"speaker":"Mark Herschberg","startTime":2084.9,"endTime":2088.23,"body":"like being a good basketball"},{"speaker":"Mark Herschberg","startTime":2088.23,"endTime":2092.46,"body":"player. What's it take to be a"},{"speaker":"Mark Herschberg","startTime":2088.23,"endTime":2092.46,"body":"good basketball player, it's a"},{"speaker":"Mark Herschberg","startTime":2092.46,"endTime":2096.69,"body":"lot of little things. You might"},{"speaker":"Mark Herschberg","startTime":2092.46,"endTime":2096.69,"body":"be really good at shooting,"},{"speaker":"Mark Herschberg","startTime":2096.81,"endTime":2099.63,"body":"maybe you're good at three"},{"speaker":"Mark Herschberg","startTime":2096.81,"endTime":2099.63,"body":"pointers or free throws. Maybe"},{"speaker":"Mark Herschberg","startTime":2099.63,"endTime":2104.7599999999998,"body":"you're good at defense, or just"},{"speaker":"Mark Herschberg","startTime":2099.63,"endTime":2104.7599999999998,"body":"breakaways, intercepting the"},{"speaker":"Mark Herschberg","startTime":2104.7599999999998,"endTime":2108.81,"body":"ball for turnovers. There's all"},{"speaker":"Mark Herschberg","startTime":2104.7599999999998,"endTime":2108.81,"body":"sorts of different ways. You can"},{"speaker":"Mark Herschberg","startTime":2108.81,"endTime":2111.0,"body":"be a good basketball player,"},{"speaker":"Mark Herschberg","startTime":2108.81,"endTime":2111.0,"body":"there's all sorts of different"},{"speaker":"Mark Herschberg","startTime":2111.0,"endTime":2113.91,"body":"ways you can be a good leader."},{"speaker":"Mark Herschberg","startTime":2111.0,"endTime":2113.91,"body":"Now, if you want to get better"},{"speaker":"Mark Herschberg","startTime":2113.91,"endTime":2118.5299999999997,"body":"at basketball, you can work"},{"speaker":"Mark Herschberg","startTime":2113.91,"endTime":2118.5299999999997,"body":"specifically on certain skills."},{"speaker":"Mark Herschberg","startTime":2118.77,"endTime":2123.0299999999997,"body":"And by developing let's say your"},{"speaker":"Mark Herschberg","startTime":2118.77,"endTime":2123.0299999999997,"body":"free throws, you get better"},{"speaker":"Mark Herschberg","startTime":2123.0299999999997,"endTime":2126.2999999999997,"body":"overall as a basketball player."},{"speaker":"Mark Herschberg","startTime":2123.0299999999997,"endTime":2126.2999999999997,"body":"Likewise, with leadership,"},{"speaker":"Mark Herschberg","startTime":2127.1099999999997,"endTime":2131.7,"body":"there's not this holistic, I"},{"speaker":"Mark Herschberg","startTime":2127.1099999999997,"endTime":2131.7,"body":"have to do this all encompassing"},{"speaker":"Mark Herschberg","startTime":2131.7,"endTime":2134.7599999999998,"body":"thing. You can work on"},{"speaker":"Mark Herschberg","startTime":2131.7,"endTime":2134.7599999999998,"body":"individual skills that's may"},{"speaker":"Mark Herschberg","startTime":2134.7599999999998,"endTime":2137.97,"body":"have the skills that we've"},{"speaker":"Mark Herschberg","startTime":2134.7599999999998,"endTime":2137.97,"body":"mentioned before. By building"},{"speaker":"Mark Herschberg","startTime":2137.97,"endTime":2142.5299999999997,"body":"those skills even as a follower,"},{"speaker":"Mark Herschberg","startTime":2137.97,"endTime":2142.5299999999997,"body":"you will be a better leader when"},{"speaker":"Mark Herschberg","startTime":2142.5299999999997,"endTime":2143.85,"body":"you're ready to step up for"},{"speaker":"Mark Herschberg","startTime":2142.5299999999997,"endTime":2143.85,"body":"that."},{"speaker":"Aaron Moncur","startTime":2145.08,"endTime":2148.17,"body":"Yeah. As you were"},{"speaker":"Aaron Moncur","startTime":2145.08,"endTime":2148.17,"body":"talking, I was thinking about"},{"speaker":"Aaron Moncur","startTime":2148.2,"endTime":2152.4,"body":"this segregation that you"},{"speaker":"Aaron Moncur","startTime":2148.2,"endTime":2152.4,"body":"described between leadership and"},{"speaker":"Aaron Moncur","startTime":2152.43,"endTime":2155.43,"body":"authority, which is really"},{"speaker":"Aaron Moncur","startTime":2152.43,"endTime":2155.43,"body":"interesting. I'm not sure I've"},{"speaker":"Aaron Moncur","startTime":2155.43,"endTime":2158.64,"body":"heard it put quite that way"},{"speaker":"Aaron Moncur","startTime":2155.43,"endTime":2158.64,"body":"before. I feel like I'm really"},{"speaker":"Aaron Moncur","startTime":2158.64,"endTime":2165.0,"body":"learning a lot here. And the"},{"speaker":"Aaron Moncur","startTime":2158.64,"endTime":2165.0,"body":"word authority in that context"},{"speaker":"Aaron Moncur","startTime":2165.0299999999997,"endTime":2168.93,"body":"almost seems synonymous with"},{"speaker":"Aaron Moncur","startTime":2165.0299999999997,"endTime":2168.93,"body":"with compulsion, right? If"},{"speaker":"Aaron Moncur","startTime":2168.93,"endTime":2172.71,"body":"you're, if you're using your"},{"speaker":"Aaron Moncur","startTime":2168.93,"endTime":2172.71,"body":"authority to compel people to do"},{"speaker":"Aaron Moncur","startTime":2172.71,"endTime":2177.63,"body":"things, really, that just ends"},{"speaker":"Aaron Moncur","startTime":2172.71,"endTime":2177.63,"body":"in resentment, which, at the end"},{"speaker":"Aaron Moncur","startTime":2177.63,"endTime":2183.42,"body":"of the day is probably not the"},{"speaker":"Aaron Moncur","startTime":2177.63,"endTime":2183.42,"body":"best result for for your team"},{"speaker":"Aaron Moncur","startTime":2183.45,"endTime":2184.2,"body":"holistically."},{"speaker":"Mark Herschberg","startTime":2184.83,"endTime":2189.21,"body":"I think twice"},{"speaker":"Mark Herschberg","startTime":2184.83,"endTime":2189.21,"body":"in my career, I've had to kind"},{"speaker":"Mark Herschberg","startTime":2189.21,"endTime":2193.35,"body":"of say, well, I'm making a"},{"speaker":"Mark Herschberg","startTime":2189.21,"endTime":2193.35,"body":"decision, and I'm in charge,"},{"speaker":"Mark Herschberg","startTime":2193.92,"endTime":2197.67,"body":"whenever I have to the two times"},{"speaker":"Mark Herschberg","startTime":2193.92,"endTime":2197.67,"body":"that in my mind is a failure"},{"speaker":"Mark Herschberg","startTime":2197.67,"endTime":2202.14,"body":"means I couldn't use any other"},{"speaker":"Mark Herschberg","startTime":2197.67,"endTime":2202.14,"body":"persuasive method to do it, and"},{"speaker":"Mark Herschberg","startTime":2202.14,"endTime":2205.5299999999997,"body":"really had to resort to that."},{"speaker":"Mark Herschberg","startTime":2202.14,"endTime":2205.5299999999997,"body":"Those were extreme cases. So I"},{"speaker":"Mark Herschberg","startTime":2205.5299999999997,"endTime":2208.83,"body":"really try not to use authority."},{"speaker":"Mark Herschberg","startTime":2205.5299999999997,"endTime":2208.83,"body":"Yeah, yeah."},{"speaker":"Aaron Moncur","startTime":2210.06,"endTime":2212.49,"body":"Let's see,"},{"speaker":"Aaron Moncur","startTime":2210.06,"endTime":2212.49,"body":"communication is something that"},{"speaker":"Aaron Moncur","startTime":2212.49,"endTime":2215.0699999999997,"body":"we've hit on several times"},{"speaker":"Aaron Moncur","startTime":2212.49,"endTime":2215.0699999999997,"body":"already. And it's something that"},{"speaker":"Aaron Moncur","startTime":2215.0699999999997,"endTime":2218.58,"body":"we talk about a lot in this"},{"speaker":"Aaron Moncur","startTime":2215.0699999999997,"endTime":2218.58,"body":"podcast. A lot of engineers out"},{"speaker":"Aaron Moncur","startTime":2218.58,"endTime":2223.5,"body":"there, I would include myself in"},{"speaker":"Aaron Moncur","startTime":2218.58,"endTime":2223.5,"body":"this category are our self"},{"speaker":"Aaron Moncur","startTime":2223.5,"endTime":2228.54,"body":"proclaimed introverts? How do"},{"speaker":"Aaron Moncur","startTime":2223.5,"endTime":2228.54,"body":"the introvert engineers of the"},{"speaker":"Aaron Moncur","startTime":2228.54,"endTime":2231.99,"body":"world, become better heard in"},{"speaker":"Aaron Moncur","startTime":2228.54,"endTime":2231.99,"body":"their companies?"},{"speaker":"Mark Herschberg","startTime":2234.029,"endTime":2236.0389999999998,"body":"Let's"},{"speaker":"Mark Herschberg","startTime":2234.029,"endTime":2236.0389999999998,"body":"understand what it really means"},{"speaker":"Mark Herschberg","startTime":2236.0389999999998,"endTime":2239.999,"body":"to be an introvert. And I say"},{"speaker":"Mark Herschberg","startTime":2236.0389999999998,"endTime":2239.999,"body":"this, as an introvert myself."},{"speaker":"Mark Herschberg","startTime":2240.8689999999997,"endTime":2244.439,"body":"introversion is really about"},{"speaker":"Mark Herschberg","startTime":2240.8689999999997,"endTime":2244.439,"body":"introversion extroversion, it's"},{"speaker":"Mark Herschberg","startTime":2244.439,"endTime":2248.519,"body":"how you engage with other"},{"speaker":"Mark Herschberg","startTime":2244.439,"endTime":2248.519,"body":"people. And introverts are those"},{"speaker":"Mark Herschberg","startTime":2248.519,"endTime":2252.569,"body":"who went spending time with"},{"speaker":"Mark Herschberg","startTime":2248.519,"endTime":2252.569,"body":"other people get tired, that you"},{"speaker":"Mark Herschberg","startTime":2252.569,"endTime":2255.569,"body":"say, okay, you know, it's been a"},{"speaker":"Mark Herschberg","startTime":2252.569,"endTime":2255.569,"body":"lot of folks around a lot of"},{"speaker":"Mark Herschberg","startTime":2255.569,"endTime":2259.799,"body":"talking love engagement. I want"},{"speaker":"Mark Herschberg","startTime":2255.569,"endTime":2259.799,"body":"to go sit quietly in a corner."},{"speaker":"Mark Herschberg","startTime":2260.219,"endTime":2263.969,"body":"Whereas extroverts say, Oh,"},{"speaker":"Mark Herschberg","startTime":2260.219,"endTime":2263.969,"body":"look, more people. Fantastic."},{"speaker":"Mark Herschberg","startTime":2263.969,"endTime":2266.939,"body":"This is great. And when they're"},{"speaker":"Mark Herschberg","startTime":2263.969,"endTime":2266.939,"body":"alone, they say, Oh, my God,"},{"speaker":"Mark Herschberg","startTime":2266.969,"endTime":2271.589,"body":"where are the people? I'm dying"},{"speaker":"Mark Herschberg","startTime":2266.969,"endTime":2271.589,"body":"here. So introverts, we're not"},{"speaker":"Mark Herschberg","startTime":2271.589,"endTime":2276.989,"body":"necessarily bad at"},{"speaker":"Mark Herschberg","startTime":2271.589,"endTime":2276.989,"body":"communicating. It means the way"},{"speaker":"Mark Herschberg","startTime":2276.989,"endTime":2281.339,"body":"we feel after we've engaged with"},{"speaker":"Mark Herschberg","startTime":2276.989,"endTime":2281.339,"body":"lots of people, I have friends"},{"speaker":"Mark Herschberg","startTime":2281.339,"endTime":2286.3489999999997,"body":"who regularly get on stages in"},{"speaker":"Mark Herschberg","startTime":2281.339,"endTime":2286.3489999999997,"body":"front of 1000s of people, or who"},{"speaker":"Mark Herschberg","startTime":2286.3489999999997,"endTime":2291.929,"body":"are actors, or who do all these"},{"speaker":"Mark Herschberg","startTime":2286.3489999999997,"endTime":2291.929,"body":"very extroverted things, who"},{"speaker":"Mark Herschberg","startTime":2291.959,"endTime":2295.199,"body":"tell me they are introverts, I"},{"speaker":"Mark Herschberg","startTime":2291.959,"endTime":2295.199,"body":"know that they are, they just"},{"speaker":"Mark Herschberg","startTime":2295.199,"endTime":2298.679,"body":"need afterwards that, okay, I'm"},{"speaker":"Mark Herschberg","startTime":2295.199,"endTime":2298.679,"body":"gonna go hide in my little"},{"speaker":"Mark Herschberg","startTime":2298.679,"endTime":2302.549,"body":"corner, and please don't bother"},{"speaker":"Mark Herschberg","startTime":2298.679,"endTime":2302.549,"body":"me. So it's important to think"},{"speaker":"Mark Herschberg","startTime":2302.549,"endTime":2305.3089999999997,"body":"of it this way and recognize"},{"speaker":"Mark Herschberg","startTime":2302.549,"endTime":2305.3089999999997,"body":"this, if you saved this isn't"},{"speaker":"Mark Herschberg","startTime":2305.3089999999997,"endTime":2309.8689999999997,"body":"true for me. Go back, think"},{"speaker":"Mark Herschberg","startTime":2305.3089999999997,"endTime":2309.8689999999997,"body":"about what is true for you. And"},{"speaker":"Mark Herschberg","startTime":2309.8689999999997,"endTime":2313.379,"body":"maybe there are ways to be"},{"speaker":"Mark Herschberg","startTime":2309.8689999999997,"endTime":2313.379,"body":"introverts in other ways. But"},{"speaker":"Mark Herschberg","startTime":2313.379,"endTime":2317.219,"body":"don't just say, I'm an"},{"speaker":"Mark Herschberg","startTime":2313.379,"endTime":2317.219,"body":"introvert, therefore, I cannot"},{"speaker":"Mark Herschberg","startTime":2317.219,"endTime":2323.609,"body":"do X. Being an introvert just"},{"speaker":"Mark Herschberg","startTime":2317.219,"endTime":2323.609,"body":"means when I do X, I need to"},{"speaker":"Mark Herschberg","startTime":2323.6389999999997,"endTime":2328.769,"body":"adjust before, during or after."},{"speaker":"Mark Herschberg","startTime":2323.6389999999997,"endTime":2328.769,"body":"So you can be a fantastic"},{"speaker":"Mark Herschberg","startTime":2328.769,"endTime":2333.449,"body":"communicator, whether it's"},{"speaker":"Mark Herschberg","startTime":2328.769,"endTime":2333.449,"body":"standing on stage, or Let's even"},{"speaker":"Mark Herschberg","startTime":2333.449,"endTime":2336.419,"body":"say you have stage fright and"},{"speaker":"Mark Herschberg","startTime":2333.449,"endTime":2336.419,"body":"can't do that, then you're going"},{"speaker":"Mark Herschberg","startTime":2336.419,"endTime":2339.719,"body":"to communicate with people more"},{"speaker":"Mark Herschberg","startTime":2336.419,"endTime":2339.719,"body":"one on one, you don't have to do"},{"speaker":"Mark Herschberg","startTime":2339.719,"endTime":2342.719,"body":"it in a big meeting, you can do"},{"speaker":"Mark Herschberg","startTime":2339.719,"endTime":2342.719,"body":"in one on one conversations,"},{"speaker":"Mark Herschberg","startTime":2342.719,"endTime":2345.149,"body":"where many introverts do find"},{"speaker":"Mark Herschberg","startTime":2342.719,"endTime":2345.149,"body":"them more comfortable, because"},{"speaker":"Mark Herschberg","startTime":2345.149,"endTime":2349.049,"body":"less people around less energy"},{"speaker":"Mark Herschberg","startTime":2345.149,"endTime":2349.049,"body":"drain, just find the style that"},{"speaker":"Mark Herschberg","startTime":2349.049,"endTime":2353.069,"body":"works for you. But recognize"},{"speaker":"Mark Herschberg","startTime":2349.049,"endTime":2353.069,"body":"introversion is just how you"},{"speaker":"Mark Herschberg","startTime":2353.069,"endTime":2355.529,"body":"feel not about your ability to"},{"speaker":"Mark Herschberg","startTime":2353.069,"endTime":2355.529,"body":"execute."},{"speaker":"Aaron Moncur","startTime":2356.4,"endTime":2359.37,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":2356.4,"endTime":2359.37,"body":"great. I'll add something else"},{"speaker":"Aaron Moncur","startTime":2359.37,"endTime":2364.95,"body":"to that. Being a great"},{"speaker":"Aaron Moncur","startTime":2359.37,"endTime":2364.95,"body":"communicator, beyond introvert"},{"speaker":"Aaron Moncur","startTime":2364.98,"endTime":2368.8199999999997,"body":"extrovert, I think is also not"},{"speaker":"Aaron Moncur","startTime":2364.98,"endTime":2368.8199999999997,"body":"just about being a great orator,"},{"speaker":"Aaron Moncur","startTime":2369.06,"endTime":2372.5699999999997,"body":"right? It's not really about the"},{"speaker":"Aaron Moncur","startTime":2369.06,"endTime":2372.5699999999997,"body":"words that you know, and how"},{"speaker":"Aaron Moncur","startTime":2372.69,"endTime":2375.6,"body":"fluid you are with your sentence"},{"speaker":"Aaron Moncur","startTime":2372.69,"endTime":2375.6,"body":"structures, I find that I"},{"speaker":"Aaron Moncur","startTime":2375.6,"endTime":2378.87,"body":"stumble over my words quite a"},{"speaker":"Aaron Moncur","startTime":2375.6,"endTime":2378.87,"body":"bit, but I think I'm a pretty"},{"speaker":"Aaron Moncur","startTime":2378.87,"endTime":2382.38,"body":"good communicator. And I think"},{"speaker":"Aaron Moncur","startTime":2378.87,"endTime":2382.38,"body":"sometimes people feel like,"},{"speaker":"Aaron Moncur","startTime":2382.5899999999997,"endTime":2385.8599999999997,"body":"well, I don't know all the all"},{"speaker":"Aaron Moncur","startTime":2382.5899999999997,"endTime":2385.8599999999997,"body":"the vocabulary. And so I have"},{"speaker":"Aaron Moncur","startTime":2385.8599999999997,"endTime":2389.25,"body":"trouble communicating when"},{"speaker":"Aaron Moncur","startTime":2385.8599999999997,"endTime":2389.25,"body":"really, the words are only there"},{"speaker":"Aaron Moncur","startTime":2389.25,"endTime":2392.46,"body":"have been, you know, very"},{"speaker":"Aaron Moncur","startTime":2389.25,"endTime":2392.46,"body":"numbers thrown out the words or"},{"speaker":"Aaron Moncur","startTime":2392.46,"endTime":2396.0899999999997,"body":"10% of the total communication"},{"speaker":"Aaron Moncur","startTime":2392.46,"endTime":2396.0899999999997,"body":"or 20%, or, or whatever it is,"},{"speaker":"Aaron Moncur","startTime":2396.0899999999997,"endTime":2398.16,"body":"but there's a lot more to it"},{"speaker":"Aaron Moncur","startTime":2396.0899999999997,"endTime":2398.16,"body":"than just the words."},{"speaker":"Mark Herschberg","startTime":2398.6389999999997,"endTime":2400.769,"body":"I want to"},{"speaker":"Mark Herschberg","startTime":2398.6389999999997,"endTime":2400.769,"body":"follow up on two points. First,"},{"speaker":"Mark Herschberg","startTime":2401.399,"endTime":2407.249,"body":"the statistic you gave is"},{"speaker":"Mark Herschberg","startTime":2401.399,"endTime":2407.249,"body":"actually a very often misquoted"},{"speaker":"Mark Herschberg","startTime":2407.249,"endTime":2410.399,"body":"statistic where they say oh,"},{"speaker":"Mark Herschberg","startTime":2407.249,"endTime":2410.399,"body":"most new, most communication is"},{"speaker":"Mark Herschberg","startTime":2410.399,"endTime":2416.189,"body":"nonverbal. That comes from an"},{"speaker":"Mark Herschberg","startTime":2410.399,"endTime":2416.189,"body":"old study, in which it was a"},{"speaker":"Mark Herschberg","startTime":2416.339,"endTime":2420.149,"body":"very simple study, literally,"},{"speaker":"Mark Herschberg","startTime":2416.339,"endTime":2420.149,"body":"they would show a picture of a"},{"speaker":"Mark Herschberg","startTime":2420.149,"endTime":2423.0589999999997,"body":"person, this is the 1960s."},{"speaker":"Mark Herschberg","startTime":2420.149,"endTime":2423.0589999999997,"body":"They'd show a picture of a"},{"speaker":"Mark Herschberg","startTime":2423.0589999999997,"endTime":2427.1389999999997,"body":"person, and they would have the"},{"speaker":"Mark Herschberg","startTime":2423.0589999999997,"endTime":2427.1389999999997,"body":"person giving the test would say"},{"speaker":"Mark Herschberg","startTime":2427.1389999999997,"endTime":2434.129,"body":"a single word. Like yes. And"},{"speaker":"Mark Herschberg","startTime":2427.1389999999997,"endTime":2434.129,"body":"they might say, Yes, or they"},{"speaker":"Mark Herschberg","startTime":2434.129,"endTime":2440.6389999999997,"body":"might say yes. And based on"},{"speaker":"Mark Herschberg","startTime":2434.129,"endTime":2440.6389999999997,"body":"either the tone or what you saw"},{"speaker":"Mark Herschberg","startTime":2440.6389999999997,"endTime":2444.689,"body":"the face doing they said well l"},{"speaker":"Mark Herschberg","startTime":2440.6389999999997,"endTime":2444.689,"body":"sometimes the face for the tone"},{"speaker":"Mark Herschberg","startTime":2444.689,"endTime":2450.209,"body":"overrode the word and very"},{"speaker":"Mark Herschberg","startTime":2444.689,"endTime":2450.209,"body":"limited setting of a single word"},{"speaker":"Mark Herschberg","startTime":2450.209,"endTime":2454.799,"body":"with no other context. There"},{"speaker":"Mark Herschberg","startTime":2450.209,"endTime":2454.799,"body":"were cases where the nonverbal"},{"speaker":"Mark Herschberg","startTime":2454.799,"endTime":2458.129,"body":"portion was bigger. But that"},{"speaker":"Mark Herschberg","startTime":2454.799,"endTime":2458.129,"body":"does not mean and the author of"},{"speaker":"Mark Herschberg","startTime":2458.129,"endTime":2463.3489999999997,"body":"the study has long since said,"},{"speaker":"Mark Herschberg","startTime":2458.129,"endTime":2463.3489999999997,"body":"this got totally misunderstood."},{"speaker":"Mark Herschberg","startTime":2463.379,"endTime":2466.769,"body":"I don't mean to criticize you,"},{"speaker":"Mark Herschberg","startTime":2463.379,"endTime":2466.769,"body":"it's a common No, this is great,"},{"speaker":"Mark Herschberg","startTime":2466.769,"endTime":2471.659,"body":"please, like goes around. The"},{"speaker":"Mark Herschberg","startTime":2466.769,"endTime":2471.659,"body":"words do matter. It is the"},{"speaker":"Mark Herschberg","startTime":2471.659,"endTime":2474.3889999999997,"body":"biggest part of it now tone and"},{"speaker":"Mark Herschberg","startTime":2471.659,"endTime":2474.3889999999997,"body":"body language and other things"},{"speaker":"Mark Herschberg","startTime":2474.3889999999997,"endTime":2478.049,"body":"matter as well. But they don't"},{"speaker":"Mark Herschberg","startTime":2474.3889999999997,"endTime":2478.049,"body":"overwhelm that your words do"},{"speaker":"Mark Herschberg","startTime":2478.049,"endTime":2482.8489999999997,"body":"matter. Now, you hit upon"},{"speaker":"Mark Herschberg","startTime":2478.049,"endTime":2482.8489999999997,"body":"another really important point,"},{"speaker":"Mark Herschberg","startTime":2483.269,"endTime":2487.3489999999997,"body":"that communication is not one"},{"speaker":"Mark Herschberg","startTime":2483.269,"endTime":2487.3489999999997,"body":"thing. And I'll tell you"},{"speaker":"Mark Herschberg","startTime":2487.3489999999997,"endTime":2490.739,"body":"something I've been guilty of in"},{"speaker":"Mark Herschberg","startTime":2487.3489999999997,"endTime":2490.739,"body":"the past, I used to put on my"},{"speaker":"Mark Herschberg","startTime":2490.739,"endTime":2494.699,"body":"job descriptions, strong"},{"speaker":"Mark Herschberg","startTime":2490.739,"endTime":2494.699,"body":"communication skills. And that"},{"speaker":"Mark Herschberg","startTime":2494.699,"endTime":2498.839,"body":"was it. Oh, we all want strong"},{"speaker":"Mark Herschberg","startTime":2494.699,"endTime":2498.839,"body":"communicators? What the heck"},{"speaker":"Mark Herschberg","startTime":2498.839,"endTime":2503.189,"body":"does that mean? Now you might"},{"speaker":"Mark Herschberg","startTime":2498.839,"endTime":2503.189,"body":"notice, I do not have"},{"speaker":"Mark Herschberg","startTime":2503.189,"endTime":2506.909,"body":"disfluencies. When I talk like"},{"speaker":"Mark Herschberg","startTime":2503.189,"endTime":2506.909,"body":"this, this fluency is our arms."},{"speaker":"Mark Herschberg","startTime":2506.909,"endTime":2511.319,"body":"And as I might intentionally put"},{"speaker":"Mark Herschberg","startTime":2506.909,"endTime":2511.319,"body":"in when making a point, I've"},{"speaker":"Mark Herschberg","startTime":2511.319,"endTime":2515.189,"body":"removed that because I do a lot"},{"speaker":"Mark Herschberg","startTime":2511.319,"endTime":2515.189,"body":"of stage speaking. And for that,"},{"speaker":"Mark Herschberg","startTime":2515.729,"endTime":2520.2889999999998,"body":"that's just something we learned"},{"speaker":"Mark Herschberg","startTime":2515.729,"endTime":2520.2889999999998,"body":"to do. But you don't need to do"},{"speaker":"Mark Herschberg","startTime":2520.2889999999998,"endTime":2525.719,"body":"that to be a good speaker. It"},{"speaker":"Mark Herschberg","startTime":2520.2889999999998,"endTime":2525.719,"body":"goes again to maybe it's just"},{"speaker":"Mark Herschberg","startTime":2525.719,"endTime":2529.409,"body":"about how you explain something"},{"speaker":"Mark Herschberg","startTime":2525.719,"endTime":2529.409,"body":"technical to a non technical"},{"speaker":"Mark Herschberg","startTime":2529.409,"endTime":2533.5789999999997,"body":"person, maybe it's about writing"},{"speaker":"Mark Herschberg","startTime":2529.409,"endTime":2533.5789999999997,"body":"concise emails, we all know"},{"speaker":"Mark Herschberg","startTime":2533.5789999999997,"endTime":2536.279,"body":"people who write these really"},{"speaker":"Mark Herschberg","startTime":2533.5789999999997,"endTime":2536.279,"body":"long emails, and you think you"},{"speaker":"Mark Herschberg","startTime":2536.279,"endTime":2539.429,"body":"could have said that in three"},{"speaker":"Mark Herschberg","startTime":2536.279,"endTime":2539.429,"body":"lines. That's another type of"},{"speaker":"Mark Herschberg","startTime":2539.429,"endTime":2543.359,"body":"communication. One thing I'm not"},{"speaker":"Mark Herschberg","startTime":2539.429,"endTime":2543.359,"body":"as good at, you can put me on"},{"speaker":"Mark Herschberg","startTime":2543.359,"endTime":2547.049,"body":"stage, spontaneously, say mark"},{"speaker":"Mark Herschberg","startTime":2543.359,"endTime":2547.049,"body":"right now walk up on stage and"},{"speaker":"Mark Herschberg","startTime":2547.049,"endTime":2549.989,"body":"give a talk for an hour on this"},{"speaker":"Mark Herschberg","startTime":2547.049,"endTime":2549.989,"body":"topic. And I can probably do it."},{"speaker":"Mark Herschberg","startTime":2550.439,"endTime":2553.799,"body":"But if you asked me to do one of"},{"speaker":"Mark Herschberg","startTime":2550.439,"endTime":2553.799,"body":"those motivational speeches,"},{"speaker":"Mark Herschberg","startTime":2553.799,"endTime":2556.3489999999997,"body":"where at the end, everyone's"},{"speaker":"Mark Herschberg","startTime":2553.799,"endTime":2556.3489999999997,"body":"standing on their feet and"},{"speaker":"Mark Herschberg","startTime":2556.3489999999997,"endTime":2560.279,"body":"saying, Yes, I'm going to go run"},{"speaker":"Mark Herschberg","startTime":2556.3489999999997,"endTime":2560.279,"body":"a marathon. That's not my skill"},{"speaker":"Mark Herschberg","startTime":2560.279,"endTime":2563.939,"body":"set, I am not going to be able"},{"speaker":"Mark Herschberg","startTime":2560.279,"endTime":2563.939,"body":"to do that type of talk. There"},{"speaker":"Mark Herschberg","startTime":2563.939,"endTime":2567.179,"body":"are people who can, that's a"},{"speaker":"Mark Herschberg","startTime":2563.939,"endTime":2567.179,"body":"different type of communication."},{"speaker":"Mark Herschberg","startTime":2567.629,"endTime":2571.679,"body":"So communication can be all"},{"speaker":"Mark Herschberg","startTime":2567.629,"endTime":2571.679,"body":"sorts of different things. It's"},{"speaker":"Mark Herschberg","startTime":2571.679,"endTime":2575.3089999999997,"body":"very broad, and we want to be"},{"speaker":"Mark Herschberg","startTime":2571.679,"endTime":2575.3089999999997,"body":"intentional about what we want"},{"speaker":"Mark Herschberg","startTime":2575.339,"endTime":2578.819,"body":"when we talk about communication"},{"speaker":"Mark Herschberg","startTime":2575.339,"endTime":2578.819,"body":"skills. So don't feel oh, I'm a"},{"speaker":"Mark Herschberg","startTime":2578.819,"endTime":2581.429,"body":"good communicator or a bad"},{"speaker":"Mark Herschberg","startTime":2578.819,"endTime":2581.429,"body":"communicator. That's like"},{"speaker":"Mark Herschberg","startTime":2581.429,"endTime":2586.259,"body":"saying, I'm not good at sports."},{"speaker":"Mark Herschberg","startTime":2581.429,"endTime":2586.259,"body":"There is definitely some sport,"},{"speaker":"Mark Herschberg","startTime":2586.439,"endTime":2589.109,"body":"where you are probably pretty"},{"speaker":"Mark Herschberg","startTime":2586.439,"endTime":2589.109,"body":"good. It might not be the"},{"speaker":"Mark Herschberg","startTime":2589.109,"endTime":2592.109,"body":"classic ones. It might not be"},{"speaker":"Mark Herschberg","startTime":2589.109,"endTime":2592.109,"body":"football. I'm gonna stereotype"},{"speaker":"Mark Herschberg","startTime":2592.109,"endTime":2594.5989999999997,"body":"to some engineers here, because"},{"speaker":"Mark Herschberg","startTime":2592.109,"endTime":2594.5989999999997,"body":"I know what the MIT football"},{"speaker":"Mark Herschberg","startTime":2594.5989999999997,"endTime":2598.799,"body":"team is like. We're not gonna be"},{"speaker":"Mark Herschberg","startTime":2594.5989999999997,"endTime":2598.799,"body":"even though there was one. There"},{"speaker":"Mark Herschberg","startTime":2598.799,"endTime":2603.509,"body":"was one d3. We're not known"},{"speaker":"Mark Herschberg","startTime":2598.799,"endTime":2603.509,"body":"engineers, we're not known for"},{"speaker":"Mark Herschberg","startTime":2603.509,"endTime":2607.1389999999997,"body":"being football players were not"},{"speaker":"Mark Herschberg","startTime":2603.509,"endTime":2607.1389999999997,"body":"known for being major league"},{"speaker":"Mark Herschberg","startTime":2607.1389999999997,"endTime":2611.189,"body":"baseball star athletes. Although"},{"speaker":"Mark Herschberg","startTime":2607.1389999999997,"endTime":2611.189,"body":"it turns out by the way, MIT, we"},{"speaker":"Mark Herschberg","startTime":2611.189,"endTime":2614.249,"body":"had one of the top ballroom"},{"speaker":"Mark Herschberg","startTime":2611.189,"endTime":2614.249,"body":"dance teams in the country, top"},{"speaker":"Mark Herschberg","startTime":2614.249,"endTime":2619.319,"body":"bowling team pistol team. So"},{"speaker":"Mark Herschberg","startTime":2614.249,"endTime":2619.319,"body":"saying, I'm not gonna"},{"speaker":"Mark Herschberg","startTime":2619.319,"endTime":2624.3889999999997,"body":"communications. Well, you might"},{"speaker":"Mark Herschberg","startTime":2619.319,"endTime":2624.3889999999997,"body":"not be good at one aspect, but"},{"speaker":"Mark Herschberg","startTime":2624.3889999999997,"endTime":2627.3889999999997,"body":"I'll bet there are other aspects"},{"speaker":"Mark Herschberg","startTime":2624.3889999999997,"endTime":2627.3889999999997,"body":"where you are. And you can focus"},{"speaker":"Mark Herschberg","startTime":2627.3889999999997,"endTime":2628.6189999999997,"body":"on the aspects you need."},{"speaker":"Aaron Moncur","startTime":2627.87,"endTime":2630.996,"body":"Yeah, great. It's"},{"speaker":"Aaron Moncur","startTime":2627.87,"endTime":2630.996,"body":"a very nuanced subject. Well,"},{"speaker":"Aaron Moncur","startTime":2631.063,"endTime":2634.6549999999997,"body":"let me take a very short break"},{"speaker":"Aaron Moncur","startTime":2631.063,"endTime":2634.6549999999997,"body":"here and share with the"},{"speaker":"Aaron Moncur","startTime":2634.721,"endTime":2638.58,"body":"listeners that Teampipeline.us"},{"speaker":"Aaron Moncur","startTime":2634.721,"endTime":2638.58,"body":"is where you can learn more"},{"speaker":"Aaron Moncur","startTime":2638.6459999999997,"endTime":2642.97,"body":"about how we help medical device"},{"speaker":"Aaron Moncur","startTime":2638.6459999999997,"endTime":2642.97,"body":"and other product engineering or"},{"speaker":"Aaron Moncur","startTime":2643.037,"endTime":2646.629,"body":"manufacturing teams, develop"},{"speaker":"Aaron Moncur","startTime":2643.037,"endTime":2646.629,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":2646.696,"endTime":2650.487,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":2646.696,"endTime":2650.487,"body":"to characterize, inspect,"},{"speaker":"Aaron Moncur","startTime":2650.554,"endTime":2654.346,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":2650.554,"endTime":2654.346,"body":"perform verification testing on"},{"speaker":"Aaron Moncur","startTime":2654.412,"endTime":2658.2039999999997,"body":"your devices. We're speaking"},{"speaker":"Aaron Moncur","startTime":2654.412,"endTime":2658.2039999999997,"body":"with Mark Herschberg, today,"},{"speaker":"Aaron Moncur","startTime":2658.2709999999997,"endTime":2662.129,"body":"Mark, you have a degree in"},{"speaker":"Aaron Moncur","startTime":2658.2709999999997,"endTime":2662.129,"body":"electrical engineering, as well"},{"speaker":"Aaron Moncur","startTime":2662.196,"endTime":2666.121,"body":"as a few others physics and"},{"speaker":"Aaron Moncur","startTime":2662.196,"endTime":2666.121,"body":"computer science. How much have"},{"speaker":"Aaron Moncur","startTime":2666.187,"endTime":2670.4449999999997,"body":"you used it in your career? And"},{"speaker":"Aaron Moncur","startTime":2666.187,"endTime":2670.4449999999997,"body":"how should engineers think about"},{"speaker":"Aaron Moncur","startTime":2670.511,"endTime":2674.3689999999997,"body":"their engineering degree in"},{"speaker":"Aaron Moncur","startTime":2670.511,"endTime":2674.3689999999997,"body":"relation to what they might up"},{"speaker":"Aaron Moncur","startTime":2674.4359999999997,"endTime":2677.43,"body":"actually end up doing later in"},{"speaker":"Aaron Moncur","startTime":2674.4359999999997,"endTime":2677.43,"body":"their careers?"},{"speaker":"Mark Herschberg","startTime":2678.5099999999998,"endTime":2681.8399999999997,"body":"I use it all"},{"speaker":"Mark Herschberg","startTime":2678.5099999999998,"endTime":2681.8399999999997,"body":"the time, and not at all. And it"},{"speaker":"Mark Herschberg","startTime":2681.8399999999997,"endTime":2686.94,"body":"really depends on how you look"},{"speaker":"Mark Herschberg","startTime":2681.8399999999997,"endTime":2686.94,"body":"at my electrical engineering is"},{"speaker":"Mark Herschberg","startTime":2686.97,"endTime":2691.47,"body":"very rarely used. Certainly,"},{"speaker":"Mark Herschberg","startTime":2686.97,"endTime":2691.47,"body":"knowing a little about the guts"},{"speaker":"Mark Herschberg","startTime":2691.47,"endTime":2694.74,"body":"of a computer. There may have"},{"speaker":"Mark Herschberg","startTime":2691.47,"endTime":2694.74,"body":"been a couple of times that was"},{"speaker":"Mark Herschberg","startTime":2694.74,"endTime":2698.19,"body":"helpful. Let's even take physics"},{"speaker":"Mark Herschberg","startTime":2694.74,"endTime":2698.19,"body":"because I certainly have not"},{"speaker":"Mark Herschberg","startTime":2698.19,"endTime":2701.1,"body":"ever had to calculate the speed"},{"speaker":"Mark Herschberg","startTime":2698.19,"endTime":2701.1,"body":"of a block rolling down an"},{"speaker":"Mark Herschberg","startTime":2701.1,"endTime":2706.29,"body":"inclined plane at any point in"},{"speaker":"Mark Herschberg","startTime":2701.1,"endTime":2706.29,"body":"my career. So what do I do with"},{"speaker":"Mark Herschberg","startTime":2706.29,"endTime":2710.25,"body":"all this training and physics"},{"speaker":"Mark Herschberg","startTime":2706.29,"endTime":2710.25,"body":"and electrical engineering? It's"},{"speaker":"Mark Herschberg","startTime":2710.25,"endTime":2713.73,"body":"not that there's certain"},{"speaker":"Mark Herschberg","startTime":2710.25,"endTime":2713.73,"body":"knowledge that I am applying."},{"speaker":"Mark Herschberg","startTime":2714.0899999999997,"endTime":2718.2,"body":"But really what both of them"},{"speaker":"Mark Herschberg","startTime":2714.0899999999997,"endTime":2718.2,"body":"taught me was how to think about"},{"speaker":"Mark Herschberg","startTime":2718.2,"endTime":2725.46,"body":"problems. And in fact, every"},{"speaker":"Mark Herschberg","startTime":2718.2,"endTime":2725.46,"body":"major every field of study has a"},{"speaker":"Mark Herschberg","startTime":2725.46,"endTime":2730.5899999999997,"body":"certain way of thinking. It's"},{"speaker":"Mark Herschberg","startTime":2725.46,"endTime":2730.5899999999997,"body":"different from field to field."},{"speaker":"Mark Herschberg","startTime":2731.0099999999998,"endTime":2733.5299999999997,"body":"It varies a little from one"},{"speaker":"Mark Herschberg","startTime":2731.0099999999998,"endTime":2733.5299999999997,"body":"class to another, but they're"},{"speaker":"Mark Herschberg","startTime":2733.5299999999997,"endTime":2737.91,"body":"really teaching you how to think"},{"speaker":"Mark Herschberg","startTime":2733.5299999999997,"endTime":2737.91,"body":"about problems a certain way."},{"speaker":"Mark Herschberg","startTime":2738.6,"endTime":2743.22,"body":"And that training has been"},{"speaker":"Mark Herschberg","startTime":2738.6,"endTime":2743.22,"body":"useful to me every single day of"},{"speaker":"Mark Herschberg","startTime":2743.22,"endTime":2748.0499999999997,"body":"my life, and so I'm very glad I"},{"speaker":"Mark Herschberg","startTime":2743.22,"endTime":2748.0499999999997,"body":"studied fields where I might not"},{"speaker":"Mark Herschberg","startTime":2748.0499999999997,"endTime":2751.77,"body":"be using the knowledge. But I'm"},{"speaker":"Mark Herschberg","startTime":2748.0499999999997,"endTime":2751.77,"body":"using the training all the time."},{"speaker":"Aaron Moncur","startTime":2752.969,"endTime":2756.989,"body":"Are there other"},{"speaker":"Aaron Moncur","startTime":2752.969,"endTime":2756.989,"body":"academic disciplines that you"},{"speaker":"Aaron Moncur","startTime":2757.019,"endTime":2761.969,"body":"are aware of, or have some"},{"speaker":"Aaron Moncur","startTime":2757.019,"endTime":2761.969,"body":"experience with, where they"},{"speaker":"Aaron Moncur","startTime":2761.969,"endTime":2766.1389999999997,"body":"teach you this process of how to"},{"speaker":"Aaron Moncur","startTime":2761.969,"endTime":2766.1389999999997,"body":"think analytically about"},{"speaker":"Aaron Moncur","startTime":2766.1389999999997,"endTime":2770.699,"body":"problems and problem solving."},{"speaker":"Aaron Moncur","startTime":2766.1389999999997,"endTime":2770.699,"body":"Besides just the discipline of"},{"speaker":"Aaron Moncur","startTime":2770.729,"endTime":2771.419,"body":"engineering,"},{"speaker":"Mark Herschberg","startTime":2772.169,"endTime":2775.949,"body":"it may not be"},{"speaker":"Mark Herschberg","startTime":2772.169,"endTime":2775.949,"body":"quite as analytical. But there"},{"speaker":"Mark Herschberg","startTime":2775.949,"endTime":2779.879,"body":"are patterns. Let's take"},{"speaker":"Mark Herschberg","startTime":2775.949,"endTime":2779.879,"body":"history, for example, history,"},{"speaker":"Mark Herschberg","startTime":2779.909,"endTime":2782.6389999999997,"body":"the way we studied in high"},{"speaker":"Mark Herschberg","startTime":2779.909,"endTime":2782.6389999999997,"body":"school was generally memorize"},{"speaker":"Mark Herschberg","startTime":2782.6389999999997,"endTime":2786.1189999999997,"body":"these dates. What were the"},{"speaker":"Mark Herschberg","startTime":2782.6389999999997,"endTime":2786.1189999999997,"body":"battles in the Revolutionary"},{"speaker":"Mark Herschberg","startTime":2786.1189999999997,"endTime":2789.8089999999997,"body":"War? Who was the general in"},{"speaker":"Mark Herschberg","startTime":2786.1189999999997,"endTime":2789.8089999999997,"body":"which side and then regurgitate"},{"speaker":"Mark Herschberg","startTime":2789.8089999999997,"endTime":2793.379,"body":"those answers? Occasionally, we"},{"speaker":"Mark Herschberg","startTime":2789.8089999999997,"endTime":2793.379,"body":"did term papers where we"},{"speaker":"Mark Herschberg","startTime":2793.379,"endTime":2797.069,"body":"actually had to really go"},{"speaker":"Mark Herschberg","startTime":2793.379,"endTime":2797.069,"body":"through some some causality and"},{"speaker":"Mark Herschberg","startTime":2797.069,"endTime":2800.549,"body":"have a thesis and support it."},{"speaker":"Mark Herschberg","startTime":2797.069,"endTime":2800.549,"body":"And as you actually study"},{"speaker":"Mark Herschberg","startTime":2800.549,"endTime":2804.629,"body":"history, at the collegiate level"},{"speaker":"Mark Herschberg","startTime":2800.549,"endTime":2804.629,"body":"in grad school, you're not"},{"speaker":"Mark Herschberg","startTime":2804.629,"endTime":2807.989,"body":"simply memorizing dates. And"},{"speaker":"Mark Herschberg","startTime":2804.629,"endTime":2807.989,"body":"really what you're doing when"},{"speaker":"Mark Herschberg","startTime":2807.989,"endTime":2812.699,"body":"you're studying history, is"},{"speaker":"Mark Herschberg","startTime":2807.989,"endTime":2812.699,"body":"you're looking for patterns, and"},{"speaker":"Mark Herschberg","startTime":2812.699,"endTime":2818.3689999999997,"body":"cycles, and causality. And"},{"speaker":"Mark Herschberg","startTime":2812.699,"endTime":2818.3689999999997,"body":"you're modeling just as we"},{"speaker":"Mark Herschberg","startTime":2818.3689999999997,"endTime":2822.149,"body":"model, that car rolling down the"},{"speaker":"Mark Herschberg","startTime":2818.3689999999997,"endTime":2822.149,"body":"hill, I'm just gonna call it a"},{"speaker":"Mark Herschberg","startTime":2822.149,"endTime":2826.169,"body":"block. And I'm gonna ignore the"},{"speaker":"Mark Herschberg","startTime":2822.149,"endTime":2826.169,"body":"friction from the wind, because"},{"speaker":"Mark Herschberg","startTime":2826.169,"endTime":2829.649,"body":"that's minor. And it's close"},{"speaker":"Mark Herschberg","startTime":2826.169,"endTime":2829.649,"body":"enough that I can just assume"},{"speaker":"Mark Herschberg","startTime":2829.649,"endTime":2832.109,"body":"there's no real friction,"},{"speaker":"Mark Herschberg","startTime":2829.649,"endTime":2832.109,"body":"depending on the level of"},{"speaker":"Mark Herschberg","startTime":2832.109,"endTime":2835.109,"body":"specificity I need for the"},{"speaker":"Mark Herschberg","startTime":2832.109,"endTime":2835.109,"body":"problem. I can model it that"},{"speaker":"Mark Herschberg","startTime":2835.109,"endTime":2838.739,"body":"way. And likewise, when you look"},{"speaker":"Mark Herschberg","startTime":2835.109,"endTime":2838.739,"body":"at history, you can say, well,"},{"speaker":"Mark Herschberg","startTime":2838.949,"endTime":2843.479,"body":"we can recognize a certain"},{"speaker":"Mark Herschberg","startTime":2838.949,"endTime":2843.479,"body":"subset of the community was"},{"speaker":"Mark Herschberg","startTime":2843.479,"endTime":2846.899,"body":"feeling this particular way"},{"speaker":"Mark Herschberg","startTime":2843.479,"endTime":2846.899,"body":"about this macro economic"},{"speaker":"Mark Herschberg","startTime":2846.899,"endTime":2851.0989999999997,"body":"condition. And because of this"},{"speaker":"Mark Herschberg","startTime":2846.899,"endTime":2851.0989999999997,"body":"type of geopolitical structure,"},{"speaker":"Mark Herschberg","startTime":2851.189,"endTime":2856.319,"body":"it lead to this type of result."},{"speaker":"Mark Herschberg","startTime":2851.189,"endTime":2856.319,"body":"And we can get similar pattern"},{"speaker":"Mark Herschberg","startTime":2856.3489999999997,"endTime":2860.009,"body":"happened 200 years later in this"},{"speaker":"Mark Herschberg","startTime":2856.3489999999997,"endTime":2860.009,"body":"other area. And so really, it's"},{"speaker":"Mark Herschberg","startTime":2860.009,"endTime":2863.459,"body":"just a different type of"},{"speaker":"Mark Herschberg","startTime":2860.009,"endTime":2863.459,"body":"modeling. But you're also"},{"speaker":"Mark Herschberg","startTime":2863.459,"endTime":2867.029,"body":"looking for this type of"},{"speaker":"Mark Herschberg","startTime":2863.459,"endTime":2867.029,"body":"patterns and causality. It's"},{"speaker":"Mark Herschberg","startTime":2867.029,"endTime":2868.499,"body":"just not done through equations."},{"speaker":"Aaron Moncur","startTime":2868.98,"endTime":2871.77,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":2868.98,"endTime":2871.77,"body":"great. I would not have guessed"},{"speaker":"Aaron Moncur","startTime":2871.77,"endTime":2875.46,"body":"that you would have brought up"},{"speaker":"Aaron Moncur","startTime":2871.77,"endTime":2875.46,"body":"history. Are you a student of"},{"speaker":"Aaron Moncur","startTime":2875.46,"endTime":2876.42,"body":"history yourself?"},{"speaker":"Mark Herschberg","startTime":2877.439,"endTime":2880.649,"body":"I love history."},{"speaker":"Mark Herschberg","startTime":2877.439,"endTime":2880.649,"body":"I actually had a couple"},{"speaker":"Mark Herschberg","startTime":2880.649,"endTime":2884.069,"body":"semesters studying the history"},{"speaker":"Mark Herschberg","startTime":2880.649,"endTime":2884.069,"body":"of science and engineering."},{"speaker":"Mark Herschberg","startTime":2884.3689999999997,"endTime":2887.939,"body":"While at MIT, there were some my"},{"speaker":"Mark Herschberg","startTime":2884.3689999999997,"endTime":2887.939,"body":"favorite classes. I loved"},{"speaker":"Mark Herschberg","startTime":2887.939,"endTime":2891.179,"body":"history in high school, where I"},{"speaker":"Mark Herschberg","startTime":2887.939,"endTime":2891.179,"body":"did try to go beyond just"},{"speaker":"Mark Herschberg","startTime":2891.179,"endTime":2895.469,"body":"memorizing dates. And wish I had"},{"speaker":"Mark Herschberg","startTime":2891.179,"endTime":2895.469,"body":"more time to learn more history."},{"speaker":"Mark Herschberg","startTime":2895.979,"endTime":2896.489,"body":"Yeah,"},{"speaker":"Aaron Moncur","startTime":2896.519,"endTime":2900.5989999999997,"body":"okay. Well, you"},{"speaker":"Aaron Moncur","startTime":2896.519,"endTime":2900.5989999999997,"body":"and me both. All right, again,"},{"speaker":"Aaron Moncur","startTime":2900.629,"endTime":2904.5589999999997,"body":"bouncing around a little bit."},{"speaker":"Aaron Moncur","startTime":2900.629,"endTime":2904.5589999999997,"body":"Let's talk about engineers and"},{"speaker":"Aaron Moncur","startTime":2904.589,"endTime":2907.769,"body":"in marketing themselves, I've"},{"speaker":"Aaron Moncur","startTime":2904.589,"endTime":2907.769,"body":"worked. But most of the"},{"speaker":"Aaron Moncur","startTime":2907.769,"endTime":2914.189,"body":"engineers that I work with are,"},{"speaker":"Aaron Moncur","startTime":2907.769,"endTime":2914.189,"body":"are, how can I say this? They're"},{"speaker":"Aaron Moncur","startTime":2914.189,"endTime":2917.7889999999998,"body":"humble people, they don't like"},{"speaker":"Aaron Moncur","startTime":2914.189,"endTime":2917.7889999999998,"body":"to talk about themselves so"},{"speaker":"Aaron Moncur","startTime":2917.7889999999998,"endTime":2922.799,"body":"much. It maybe makes them feel"},{"speaker":"Aaron Moncur","startTime":2917.7889999999998,"endTime":2922.799,"body":"like they're bragging or even"},{"speaker":"Aaron Moncur","startTime":2922.799,"endTime":2928.0789999999997,"body":"being conceded in certain"},{"speaker":"Aaron Moncur","startTime":2922.799,"endTime":2928.0789999999997,"body":"contexts. And so some of us as"},{"speaker":"Aaron Moncur","startTime":2928.0789999999997,"endTime":2932.189,"body":"engineers, maybe we're not super"},{"speaker":"Aaron Moncur","startTime":2928.0789999999997,"endTime":2932.189,"body":"comfortable marketing ourselves"},{"speaker":"Aaron Moncur","startTime":2932.189,"endTime":2936.0589999999997,"body":"and promoting our brand. How"},{"speaker":"Aaron Moncur","startTime":2932.189,"endTime":2936.0589999999997,"body":"should we be thinking about"},{"speaker":"Aaron Moncur","startTime":2936.0589999999997,"endTime":2937.3489999999997,"body":"that, as engineers?"},{"speaker":"Mark Herschberg","startTime":2938.069,"endTime":2939.899,"body":"This goes back"},{"speaker":"Mark Herschberg","startTime":2938.069,"endTime":2939.899,"body":"to what we were talking about"},{"speaker":"Mark Herschberg","startTime":2939.899,"endTime":2946.469,"body":"earlier with politics. If you go"},{"speaker":"Mark Herschberg","startTime":2939.899,"endTime":2946.469,"body":"to our training, we were trained"},{"speaker":"Mark Herschberg","startTime":2946.469,"endTime":2950.759,"body":"again, to get the objective,"},{"speaker":"Mark Herschberg","startTime":2946.469,"endTime":2950.759,"body":"right answer. I think about all"},{"speaker":"Mark Herschberg","startTime":2950.759,"endTime":2954.899,"body":"your training in school,"},{"speaker":"Mark Herschberg","startTime":2950.759,"endTime":2954.899,"body":"literally, your test was, here's"},{"speaker":"Mark Herschberg","startTime":2954.899,"endTime":2957.989,"body":"a bunch of equations that you've"},{"speaker":"Mark Herschberg","startTime":2954.899,"endTime":2957.989,"body":"learned. Now, here's a bunch of"},{"speaker":"Mark Herschberg","startTime":2957.989,"endTime":2961.859,"body":"questions, pick the right"},{"speaker":"Mark Herschberg","startTime":2957.989,"endTime":2961.859,"body":"equation, solve the problem and"},{"speaker":"Mark Herschberg","startTime":2961.859,"endTime":2965.519,"body":"put the number in this box."},{"speaker":"Mark Herschberg","startTime":2961.859,"endTime":2965.519,"body":"Those were our problem sets."},{"speaker":"Mark Herschberg","startTime":2965.549,"endTime":2969.5989999999997,"body":"Those were our tests. Literally,"},{"speaker":"Mark Herschberg","startTime":2965.549,"endTime":2969.5989999999997,"body":"here's the box, put your answer"},{"speaker":"Mark Herschberg","startTime":2969.5989999999997,"endTime":2973.919,"body":"there. And that is terrible"},{"speaker":"Mark Herschberg","startTime":2969.5989999999997,"endTime":2973.919,"body":"training for what we actually"},{"speaker":"Mark Herschberg","startTime":2973.919,"endTime":2978.1189999999997,"body":"do. Now it's become more problem"},{"speaker":"Mark Herschberg","startTime":2973.919,"endTime":2978.1189999999997,"body":"more common to do some lab work"},{"speaker":"Mark Herschberg","startTime":2978.1189999999997,"endTime":2982.1389999999997,"body":"or some teamwork. But if you"},{"speaker":"Mark Herschberg","startTime":2978.1189999999997,"endTime":2982.1389999999997,"body":"think about the way things work"},{"speaker":"Mark Herschberg","startTime":2982.1389999999997,"endTime":2985.1389999999997,"body":"in the real world, your boss"},{"speaker":"Mark Herschberg","startTime":2982.1389999999997,"endTime":2985.1389999999997,"body":"doesn't say, hey, remember those"},{"speaker":"Mark Herschberg","startTime":2985.1389999999997,"endTime":2988.019,"body":"equations I taught you last"},{"speaker":"Mark Herschberg","startTime":2985.1389999999997,"endTime":2988.019,"body":"week? Well, here you go. Here's"},{"speaker":"Mark Herschberg","startTime":2988.019,"endTime":2991.379,"body":"the question, go solve it using"},{"speaker":"Mark Herschberg","startTime":2988.019,"endTime":2991.379,"body":"those equations and stick the"},{"speaker":"Mark Herschberg","startTime":2991.379,"endTime":2994.769,"body":"answer in this box on my desk"},{"speaker":"Mark Herschberg","startTime":2991.379,"endTime":2994.769,"body":"when you're done. It would be"},{"speaker":"Mark Herschberg","startTime":2994.769,"endTime":2998.159,"body":"great if that's how it worked,"},{"speaker":"Mark Herschberg","startTime":2994.769,"endTime":2998.159,"body":"it does not. Instead, the boss"},{"speaker":"Mark Herschberg","startTime":2998.159,"endTime":3002.5989999999997,"body":"says, Hey, here's what the"},{"speaker":"Mark Herschberg","startTime":2998.159,"endTime":3002.5989999999997,"body":"customer needs, figure it out."},{"speaker":"Mark Herschberg","startTime":3003.439,"endTime":3006.979,"body":"That's it. You might not have"},{"speaker":"Mark Herschberg","startTime":3003.439,"endTime":3006.979,"body":"even gotten all the right"},{"speaker":"Mark Herschberg","startTime":3007.429,"endTime":3011.749,"body":"questions. You might need to use"},{"speaker":"Mark Herschberg","startTime":3007.429,"endTime":3011.749,"body":"equations. No one's ever taught"},{"speaker":"Mark Herschberg","startTime":3011.749,"endTime":3014.959,"body":"you. You didn't even know they"},{"speaker":"Mark Herschberg","startTime":3011.749,"endTime":3014.959,"body":"existed. And so the first thing"},{"speaker":"Mark Herschberg","startTime":3014.959,"endTime":3018.0789999999997,"body":"you need to do is figure out is"},{"speaker":"Mark Herschberg","startTime":3014.959,"endTime":3018.0789999999997,"body":"this the right problem? And do I"},{"speaker":"Mark Herschberg","startTime":3018.0789999999997,"endTime":3022.3689999999997,"body":"have the right tools? And if"},{"speaker":"Mark Herschberg","startTime":3018.0789999999997,"endTime":3022.3689999999997,"body":"not, how do I get them? And all"},{"speaker":"Mark Herschberg","startTime":3022.3689999999997,"endTime":3025.759,"body":"that involves talking to other"},{"speaker":"Mark Herschberg","startTime":3022.3689999999997,"endTime":3025.759,"body":"people? It's not let me just"},{"speaker":"Mark Herschberg","startTime":3025.759,"endTime":3029.839,"body":"apply other formulas to get"},{"speaker":"Mark Herschberg","startTime":3025.759,"endTime":3029.839,"body":"this. It is learning and"},{"speaker":"Mark Herschberg","startTime":3029.839,"endTime":3033.979,"body":"questioning and talking and"},{"speaker":"Mark Herschberg","startTime":3029.839,"endTime":3033.979,"body":"understanding and to love these"},{"speaker":"Mark Herschberg","startTime":3034.0989999999997,"endTime":3038.959,"body":"other skills. And then when you"},{"speaker":"Mark Herschberg","startTime":3034.0989999999997,"endTime":3038.959,"body":"get the right answer with our"},{"speaker":"Mark Herschberg","startTime":3038.959,"endTime":3041.299,"body":"professors, we said here's the"},{"speaker":"Mark Herschberg","startTime":3038.959,"endTime":3041.299,"body":"answer. Is that what you're"},{"speaker":"Mark Herschberg","startTime":3041.299,"endTime":3045.499,"body":"looking for? yes or no great got"},{"speaker":"Mark Herschberg","startTime":3041.299,"endTime":3045.499,"body":"100%. In the real world, it's"},{"speaker":"Mark Herschberg","startTime":3045.499,"endTime":3049.879,"body":"not quite that easy. You might"},{"speaker":"Mark Herschberg","startTime":3045.499,"endTime":3049.879,"body":"have the right answer, but turns"},{"speaker":"Mark Herschberg","startTime":3049.879,"endTime":3054.439,"body":"out the community doesn't"},{"speaker":"Mark Herschberg","startTime":3049.879,"endTime":3054.439,"body":"believe it. It let's look at"},{"speaker":"Mark Herschberg","startTime":3054.439,"endTime":3056.5989999999997,"body":"what happened with COVID. I"},{"speaker":"Mark Herschberg","startTime":3054.439,"endTime":3056.5989999999997,"body":"don't want to get too political."},{"speaker":"Mark Herschberg","startTime":3056.5989999999997,"endTime":3061.129,"body":"But scientists said, hey, here"},{"speaker":"Mark Herschberg","startTime":3056.5989999999997,"endTime":3061.129,"body":"is the answer. It's called a"},{"speaker":"Mark Herschberg","startTime":3061.129,"endTime":3064.3689999999997,"body":"vaccine. And we know it works."},{"speaker":"Mark Herschberg","startTime":3061.129,"endTime":3064.3689999999997,"body":"We've done these tests, and then"},{"speaker":"Mark Herschberg","startTime":3064.3689999999997,"endTime":3067.969,"body":"a bunch of people who don't"},{"speaker":"Mark Herschberg","startTime":3064.3689999999997,"endTime":3067.969,"body":"understand science said, No."},{"speaker":"Mark Herschberg","startTime":3069.439,"endTime":3072.439,"body":"What do you mean? No, here's the"},{"speaker":"Mark Herschberg","startTime":3069.439,"endTime":3072.439,"body":"science ago. No, it's going to"},{"speaker":"Mark Herschberg","startTime":3072.439,"endTime":3076.399,"body":"make you not human, or whatever"},{"speaker":"Mark Herschberg","startTime":3072.439,"endTime":3076.399,"body":"other crazy ideas they came up"},{"speaker":"Mark Herschberg","startTime":3076.399,"endTime":3081.649,"body":"with. But it's the right answer."},{"speaker":"Mark Herschberg","startTime":3076.399,"endTime":3081.649,"body":"We did the math, we did the"},{"speaker":"Mark Herschberg","startTime":3081.649,"endTime":3085.3689999999997,"body":"science. But it's not simply"},{"speaker":"Mark Herschberg","startTime":3081.649,"endTime":3085.3689999999997,"body":"about getting that answer. How"},{"speaker":"Mark Herschberg","startTime":3085.3689999999997,"endTime":3090.2889999999998,"body":"do you sell it to the community?"},{"speaker":"Mark Herschberg","startTime":3085.3689999999997,"endTime":3090.2889999999998,"body":"How do you convince them? Or in"},{"speaker":"Mark Herschberg","startTime":3090.2889999999998,"endTime":3092.8089999999997,"body":"other solutions, where we say,"},{"speaker":"Mark Herschberg","startTime":3090.2889999999998,"endTime":3092.8089999999997,"body":"well, the dam is the right"},{"speaker":"Mark Herschberg","startTime":3092.8089999999997,"endTime":3095.719,"body":"solution? And they say, I'm sure"},{"speaker":"Mark Herschberg","startTime":3092.8089999999997,"endTime":3095.719,"body":"it is. But that's going to"},{"speaker":"Mark Herschberg","startTime":3095.719,"endTime":3098.899,"body":"displace half the community. And"},{"speaker":"Mark Herschberg","startTime":3095.719,"endTime":3098.899,"body":"we don't like that come up with"},{"speaker":"Mark Herschberg","startTime":3098.899,"endTime":3103.249,"body":"a better solution. So we have to"},{"speaker":"Mark Herschberg","startTime":3098.899,"endTime":3103.249,"body":"reframe the problem for the one"},{"speaker":"Mark Herschberg","startTime":3103.249,"endTime":3106.549,"body":"we have of how do you control"},{"speaker":"Mark Herschberg","startTime":3103.249,"endTime":3106.549,"body":"the water flow to how do you"},{"speaker":"Mark Herschberg","startTime":3106.549,"endTime":3109.939,"body":"control the water flow, and keep"},{"speaker":"Mark Herschberg","startTime":3106.549,"endTime":3109.939,"body":"these people happy and fuzzy"},{"speaker":"Mark Herschberg","startTime":3109.939,"endTime":3114.8289999999997,"body":"ways? And so there's a whole"},{"speaker":"Mark Herschberg","startTime":3109.939,"endTime":3114.8289999999997,"body":"bunch of these other skills that"},{"speaker":"Mark Herschberg","startTime":3114.8289999999997,"endTime":3118.909,"body":"we need to employ beyond just"},{"speaker":"Mark Herschberg","startTime":3114.8289999999997,"endTime":3118.909,"body":"Could I get the answer better"},{"speaker":"Mark Herschberg","startTime":3118.909,"endTime":3120.529,"body":"and faster than anyone else?"},{"speaker":"Aaron Moncur","startTime":3121.1,"endTime":3124.88,"body":"Yeah, okay. Well,"},{"speaker":"Aaron Moncur","startTime":3121.1,"endTime":3124.88,"body":"let's see you, you created a"},{"speaker":"Aaron Moncur","startTime":3125.39,"endTime":3131.12,"body":"mobile app called Brain bump."},{"speaker":"Aaron Moncur","startTime":3125.39,"endTime":3131.12,"body":"And it's a tool to help people"},{"speaker":"Aaron Moncur","startTime":3131.24,"endTime":3134.5099999999998,"body":"remember more of what they read"},{"speaker":"Aaron Moncur","startTime":3131.24,"endTime":3134.5099999999998,"body":"in books, or listen to on"},{"speaker":"Aaron Moncur","startTime":3134.5099999999998,"endTime":3138.2,"body":"podcasts. What else can you tell"},{"speaker":"Aaron Moncur","startTime":3134.5099999999998,"endTime":3138.2,"body":"us about the app and how it"},{"speaker":"Aaron Moncur","startTime":3138.2,"endTime":3138.74,"body":"works?"},{"speaker":"Mark Herschberg","startTime":3139.759,"endTime":3142.129,"body":"One thing that"},{"speaker":"Mark Herschberg","startTime":3139.759,"endTime":3142.129,"body":"I've seen over and over again,"},{"speaker":"Mark Herschberg","startTime":3142.129,"endTime":3147.199,"body":"with my students, and in my own"},{"speaker":"Mark Herschberg","startTime":3142.129,"endTime":3147.199,"body":"life, is, it's hard to remember"},{"speaker":"Mark Herschberg","startTime":3147.199,"endTime":3150.0789999999997,"body":"things my students, as soon as"},{"speaker":"Mark Herschberg","startTime":3147.199,"endTime":3150.0789999999997,"body":"they leave the class, they start"},{"speaker":"Mark Herschberg","startTime":3150.0789999999997,"endTime":3154.609,"body":"to forget, I know when I read a"},{"speaker":"Mark Herschberg","startTime":3150.0789999999997,"endTime":3154.609,"body":"book, I've read lots of business"},{"speaker":"Mark Herschberg","startTime":3154.609,"endTime":3158.0589999999997,"body":"books, go, wow, this is great"},{"speaker":"Mark Herschberg","startTime":3154.609,"endTime":3158.0589999999997,"body":"advice. And then you forget it a"},{"speaker":"Mark Herschberg","startTime":3158.0589999999997,"endTime":3161.269,"body":"week or two later, you need it a"},{"speaker":"Mark Herschberg","startTime":3158.0589999999997,"endTime":3161.269,"body":"month or two later, but you've"},{"speaker":"Mark Herschberg","startTime":3161.269,"endTime":3165.589,"body":"already forgotten it. So when I"},{"speaker":"Mark Herschberg","startTime":3161.269,"endTime":3165.589,"body":"did my book, I wanted to address"},{"speaker":"Mark Herschberg","startTime":3165.589,"endTime":3168.979,"body":"that I want to help people"},{"speaker":"Mark Herschberg","startTime":3165.589,"endTime":3168.979,"body":"better retain and use what"},{"speaker":"Mark Herschberg","startTime":3168.979,"endTime":3172.189,"body":"they've learned, and comes from"},{"speaker":"Mark Herschberg","startTime":3168.979,"endTime":3172.189,"body":"the fact that where you read"},{"speaker":"Mark Herschberg","startTime":3172.189,"endTime":3176.359,"body":"information isn't where you need"},{"speaker":"Mark Herschberg","startTime":3172.189,"endTime":3176.359,"body":"information. So the app is"},{"speaker":"Mark Herschberg","startTime":3176.359,"endTime":3182.209,"body":"designed to let you store the"},{"speaker":"Mark Herschberg","startTime":3176.359,"endTime":3182.209,"body":"information and tag it by topic,"},{"speaker":"Mark Herschberg","startTime":3182.5389999999998,"endTime":3186.319,"body":"and pull it up when it's most"},{"speaker":"Mark Herschberg","startTime":3182.5389999999998,"endTime":3186.319,"body":"relevant. Right now, when we're"},{"speaker":"Mark Herschberg","startTime":3186.319,"endTime":3191.509,"body":"recording this in early 2023,"},{"speaker":"Mark Herschberg","startTime":3186.319,"endTime":3191.509,"body":"where pulling purely from"},{"speaker":"Mark Herschberg","startTime":3191.509,"endTime":3197.029,"body":"sources of authors, podcasters"},{"speaker":"Mark Herschberg","startTime":3191.509,"endTime":3197.029,"body":"speakers, classes, who put their"},{"speaker":"Mark Herschberg","startTime":3197.029,"endTime":3202.909,"body":"content onto the app, in mid"},{"speaker":"Mark Herschberg","startTime":3197.029,"endTime":3202.909,"body":"2023, sometime late q2, we"},{"speaker":"Mark Herschberg","startTime":3202.909,"endTime":3205.489,"body":"should be rolling out features,"},{"speaker":"Mark Herschberg","startTime":3202.909,"endTime":3205.489,"body":"if you want to add your own,"},{"speaker":"Mark Herschberg","startTime":3205.879,"endTime":3208.8489999999997,"body":"your own tips, advice, or things"},{"speaker":"Mark Herschberg","startTime":3205.879,"endTime":3208.8489999999997,"body":"you picked up that maybe we"},{"speaker":"Mark Herschberg","startTime":3208.8489999999997,"endTime":3212.089,"body":"didn't have initially, you can"},{"speaker":"Mark Herschberg","startTime":3208.8489999999997,"endTime":3212.089,"body":"add that. But really, we're"},{"speaker":"Mark Herschberg","startTime":3212.089,"endTime":3214.729,"body":"trying to put as much as we can"},{"speaker":"Mark Herschberg","startTime":3212.089,"endTime":3214.729,"body":"from the author, so you don't"},{"speaker":"Mark Herschberg","startTime":3214.729,"endTime":3217.399,"body":"even have to enter your own"},{"speaker":"Mark Herschberg","startTime":3214.729,"endTime":3217.399,"body":"information. But let me give you"},{"speaker":"Mark Herschberg","startTime":3217.399,"endTime":3222.109,"body":"two simple examples. If you take"},{"speaker":"Mark Herschberg","startTime":3217.399,"endTime":3222.109,"body":"the content in my book, there's"},{"speaker":"Mark Herschberg","startTime":3222.109,"endTime":3227.0589999999997,"body":"a chapter on networking. Go this"},{"speaker":"Mark Herschberg","startTime":3222.109,"endTime":3227.0589999999997,"body":"is great, but you're probably"},{"speaker":"Mark Herschberg","startTime":3227.0589999999997,"endTime":3230.1189999999997,"body":"reading it sitting at home, and"},{"speaker":"Mark Herschberg","startTime":3227.0589999999997,"endTime":3230.1189999999997,"body":"you need it two months later"},{"speaker":"Mark Herschberg","startTime":3230.1189999999997,"endTime":3233.8089999999997,"body":"when you're at a conference. So"},{"speaker":"Mark Herschberg","startTime":3230.1189999999997,"endTime":3233.8089999999997,"body":"with the brain bump app, which"},{"speaker":"Mark Herschberg","startTime":3233.8089999999997,"endTime":3236.839,"body":"is completely free, you can"},{"speaker":"Mark Herschberg","startTime":3233.8089999999997,"endTime":3236.839,"body":"download the tips from my book,"},{"speaker":"Mark Herschberg","startTime":3236.899,"endTime":3240.679,"body":"also completely free. And right"},{"speaker":"Mark Herschberg","startTime":3236.899,"endTime":3240.679,"body":"before you walk into that"},{"speaker":"Mark Herschberg","startTime":3240.679,"endTime":3244.699,"body":"conference. So I'm gonna open"},{"speaker":"Mark Herschberg","startTime":3240.679,"endTime":3244.699,"body":"the app, go to the networking,"},{"speaker":"Mark Herschberg","startTime":3244.729,"endTime":3248.209,"body":"tagged tips, and boom, there you"},{"speaker":"Mark Herschberg","startTime":3244.729,"endTime":3248.209,"body":"go. There's a whole bunch of"},{"speaker":"Mark Herschberg","startTime":3248.209,"endTime":3250.5789999999997,"body":"networking tips. Oh, right."},{"speaker":"Mark Herschberg","startTime":3248.209,"endTime":3250.5789999999997,"body":"Here's the things that I should"},{"speaker":"Mark Herschberg","startTime":3250.5789999999997,"endTime":3254.179,"body":"be doing right now, as I walk"},{"speaker":"Mark Herschberg","startTime":3250.5789999999997,"endTime":3254.179,"body":"into that room. It's all there"},{"speaker":"Mark Herschberg","startTime":3254.179,"endTime":3257.8689999999997,"body":"at your fingertips, and you'll"},{"speaker":"Mark Herschberg","startTime":3254.179,"endTime":3257.8689999999997,"body":"pull it up just in time. The"},{"speaker":"Mark Herschberg","startTime":3257.899,"endTime":3261.109,"body":"other use mode, you might say,"},{"speaker":"Mark Herschberg","startTime":3257.899,"endTime":3261.109,"body":"Well, I'm a new manager, and"},{"speaker":"Mark Herschberg","startTime":3261.109,"endTime":3263.8089999999997,"body":"Mark had this book, and there's"},{"speaker":"Mark Herschberg","startTime":3261.109,"endTime":3263.8089999999997,"body":"management tips in there and"},{"speaker":"Mark Herschberg","startTime":3263.8089999999997,"endTime":3267.439,"body":"leadership tips. But I don't"},{"speaker":"Mark Herschberg","startTime":3263.8089999999997,"endTime":3267.439,"body":"know what I need when. And it's"},{"speaker":"Mark Herschberg","startTime":3267.439,"endTime":3271.879,"body":"so much I worry, I'm gonna"},{"speaker":"Mark Herschberg","startTime":3267.439,"endTime":3271.879,"body":"forget it. You can set to do a"},{"speaker":"Mark Herschberg","startTime":3271.999,"endTime":3275.839,"body":"passive reminder, think like a"},{"speaker":"Mark Herschberg","startTime":3271.999,"endTime":3275.839,"body":"daily affirmation. It uses"},{"speaker":"Mark Herschberg","startTime":3275.839,"endTime":3279.1389999999997,"body":"spaced repetition. Only at a"},{"speaker":"Mark Herschberg","startTime":3275.839,"endTime":3279.1389999999997,"body":"time you said we don't send you"},{"speaker":"Mark Herschberg","startTime":3279.1389999999997,"endTime":3281.989,"body":"things you didn't ask for. No"},{"speaker":"Mark Herschberg","startTime":3279.1389999999997,"endTime":3281.989,"body":"one likes to get bothered with"},{"speaker":"Mark Herschberg","startTime":3281.989,"endTime":3284.779,"body":"pop ups and notifications"},{"speaker":"Mark Herschberg","startTime":3281.989,"endTime":3284.779,"body":"throughout the day. You might"},{"speaker":"Mark Herschberg","startTime":3284.779,"endTime":3289.519,"body":"say at 9am. When I start my day,"},{"speaker":"Mark Herschberg","startTime":3284.779,"endTime":3289.519,"body":"I want management tip each day,"},{"speaker":"Mark Herschberg","startTime":3289.519,"endTime":3292.8489999999997,"body":"you don't even need to open the"},{"speaker":"Mark Herschberg","startTime":3289.519,"endTime":3292.8489999999997,"body":"app, you'll just get a tip from"},{"speaker":"Mark Herschberg","startTime":3292.8489999999997,"endTime":3296.479,"body":"the book, something that's two"},{"speaker":"Mark Herschberg","startTime":3292.8489999999997,"endTime":3296.479,"body":"or three sentences long. Go Oh,"},{"speaker":"Mark Herschberg","startTime":3296.479,"endTime":3301.129,"body":"right. Good tip, swipe, done."},{"speaker":"Mark Herschberg","startTime":3296.479,"endTime":3301.129,"body":"And if you see it each day,"},{"speaker":"Mark Herschberg","startTime":3301.129,"endTime":3304.7889999999998,"body":"you're going to better retain"},{"speaker":"Mark Herschberg","startTime":3301.129,"endTime":3304.7889999999998,"body":"it. And it will be more ready"},{"speaker":"Mark Herschberg","startTime":3304.7889999999998,"endTime":3307.0389999999998,"body":"for use as you go throughout"},{"speaker":"Mark Herschberg","startTime":3304.7889999999998,"endTime":3307.0389999999998,"body":"your day."},{"speaker":"Aaron Moncur","startTime":3307.73,"endTime":3311.06,"body":"Huh, that's really"},{"speaker":"Aaron Moncur","startTime":3307.73,"endTime":3311.06,"body":"cool. And again, like you said,"},{"speaker":"Aaron Moncur","startTime":3311.06,"endTime":3315.2,"body":"it's a completely free app. No"},{"speaker":"Aaron Moncur","startTime":3311.06,"endTime":3315.2,"body":"cost to download no in app"},{"speaker":"Aaron Moncur","startTime":3315.2,"endTime":3317.0,"body":"purchases, I'm guessing also,"},{"speaker":"Mark Herschberg","startTime":3317.0299999999997,"endTime":3319.97,"body":"no in app"},{"speaker":"Mark Herschberg","startTime":3317.0299999999997,"endTime":3319.97,"body":"purchases, we don't sell your"},{"speaker":"Mark Herschberg","startTime":3319.97,"endTime":3324.47,"body":"data. This is just a tool for"},{"speaker":"Mark Herschberg","startTime":3319.97,"endTime":3324.47,"body":"you to use and enjoy. Everything"},{"speaker":"Mark Herschberg","startTime":3324.47,"endTime":3324.95,"body":"is free."},{"speaker":"Aaron Moncur","startTime":3325.5299999999997,"endTime":3328.35,"body":"Phenomenal. Very"},{"speaker":"Aaron Moncur","startTime":3325.5299999999997,"endTime":3328.35,"body":"cool. All right. Well, just a"},{"speaker":"Aaron Moncur","startTime":3328.35,"endTime":3332.19,"body":"couple more questions and we'll"},{"speaker":"Aaron Moncur","startTime":3328.35,"endTime":3332.19,"body":"wrap things up here. So you've"},{"speaker":"Aaron Moncur","startTime":3332.19,"endTime":3335.52,"body":"worked with quite a few early"},{"speaker":"Aaron Moncur","startTime":3332.19,"endTime":3335.52,"body":"stage companies helping them"},{"speaker":"Aaron Moncur","startTime":3335.5499999999997,"endTime":3339.0899999999997,"body":"launch their products. I'm"},{"speaker":"Aaron Moncur","startTime":3335.5499999999997,"endTime":3339.0899999999997,"body":"curious what what are a few"},{"speaker":"Aaron Moncur","startTime":3339.48,"endTime":3345.15,"body":"common behaviors or habits that"},{"speaker":"Aaron Moncur","startTime":3339.48,"endTime":3345.15,"body":"you've seen, companies that are"},{"speaker":"Aaron Moncur","startTime":3345.15,"endTime":3349.83,"body":"struggling doing. And then"},{"speaker":"Aaron Moncur","startTime":3345.15,"endTime":3349.83,"body":"conversely, some of those common"},{"speaker":"Aaron Moncur","startTime":3349.83,"endTime":3353.3399999999997,"body":"behaviors or habits that the"},{"speaker":"Aaron Moncur","startTime":3349.83,"endTime":3353.3399999999997,"body":"most successful companies are"},{"speaker":"Aaron Moncur","startTime":3353.3399999999997,"endTime":3354.0299999999997,"body":"embodying"},{"speaker":"Mark Herschberg","startTime":3355.29,"endTime":3358.2,"body":"Over and over,"},{"speaker":"Mark Herschberg","startTime":3355.29,"endTime":3358.2,"body":"I see companies struggle,"},{"speaker":"Mark Herschberg","startTime":3358.2,"endTime":3363.0299999999997,"body":"because what has worked till now"},{"speaker":"Mark Herschberg","startTime":3358.2,"endTime":3363.0299999999997,"body":"isn't going to work in the next"},{"speaker":"Mark Herschberg","startTime":3363.0299999999997,"endTime":3367.71,"body":"phase. This might be, the way"},{"speaker":"Mark Herschberg","startTime":3363.0299999999997,"endTime":3367.71,"body":"you manage a team of five"},{"speaker":"Mark Herschberg","startTime":3367.71,"endTime":3370.47,"body":"engineers is very different than"},{"speaker":"Mark Herschberg","startTime":3367.71,"endTime":3370.47,"body":"you manage a team of 20"},{"speaker":"Mark Herschberg","startTime":3370.47,"endTime":3374.58,"body":"engineers, that an answer just"},{"speaker":"Mark Herschberg","startTime":3370.47,"endTime":3374.58,"body":"different. How you get your"},{"speaker":"Mark Herschberg","startTime":3374.58,"endTime":3378.18,"body":"first 10 customers is different"},{"speaker":"Mark Herschberg","startTime":3374.58,"endTime":3378.18,"body":"from how you'll get your next 90"},{"speaker":"Mark Herschberg","startTime":3379.23,"endTime":3382.83,"body":"How you finance a company at"},{"speaker":"Mark Herschberg","startTime":3379.23,"endTime":3382.83,"body":"different stages. So all these"},{"speaker":"Mark Herschberg","startTime":3382.83,"endTime":3386.88,"body":"things as you scale, what had"},{"speaker":"Mark Herschberg","startTime":3382.83,"endTime":3386.88,"body":"been working generally has to"},{"speaker":"Mark Herschberg","startTime":3386.88,"endTime":3390.48,"body":"change for that next stage of"},{"speaker":"Mark Herschberg","startTime":3386.88,"endTime":3390.48,"body":"scaling. But companies,"},{"speaker":"Mark Herschberg","startTime":3390.48,"endTime":3393.99,"body":"especially the startups I work"},{"speaker":"Mark Herschberg","startTime":3390.48,"endTime":3393.99,"body":"with were so heads down, just"},{"speaker":"Mark Herschberg","startTime":3393.99,"endTime":3397.92,"body":"trying to keep the lights on and"},{"speaker":"Mark Herschberg","startTime":3393.99,"endTime":3397.92,"body":"get that next customer and get"},{"speaker":"Mark Herschberg","startTime":3397.92,"endTime":3400.77,"body":"the next thing going, they don't"},{"speaker":"Mark Herschberg","startTime":3397.92,"endTime":3400.77,"body":"step back and say, Wait a"},{"speaker":"Mark Herschberg","startTime":3400.77,"endTime":3404.04,"body":"second, this have been working"},{"speaker":"Mark Herschberg","startTime":3400.77,"endTime":3404.04,"body":"and what happened two months"},{"speaker":"Mark Herschberg","startTime":3404.04,"endTime":3407.6099999999997,"body":"ago, all of a sudden, it's not"},{"speaker":"Mark Herschberg","startTime":3404.04,"endTime":3407.6099999999997,"body":"working as well. And if you take"},{"speaker":"Mark Herschberg","startTime":3407.6099999999997,"endTime":3411.06,"body":"the time and step back and"},{"speaker":"Mark Herschberg","startTime":3407.6099999999997,"endTime":3411.06,"body":"recognize, effectively, we'll"},{"speaker":"Mark Herschberg","startTime":3411.06,"endTime":3416.0699999999997,"body":"put this in engineering terms,"},{"speaker":"Mark Herschberg","startTime":3411.06,"endTime":3416.0699999999997,"body":"your boundary conditions have"},{"speaker":"Mark Herschberg","startTime":3416.0699999999997,"endTime":3420.93,"body":"now changed, or your objectives"},{"speaker":"Mark Herschberg","startTime":3416.0699999999997,"endTime":3420.93,"body":"have changed. And then suddenly,"},{"speaker":"Mark Herschberg","startTime":3420.93,"endTime":3424.65,"body":"you're going to have to apply a"},{"speaker":"Mark Herschberg","startTime":3420.93,"endTime":3424.65,"body":"different solution. But people"},{"speaker":"Mark Herschberg","startTime":3424.65,"endTime":3428.0099999999998,"body":"often don't do that they're just"},{"speaker":"Mark Herschberg","startTime":3424.65,"endTime":3428.0099999999998,"body":"two heads down. In terms of"},{"speaker":"Mark Herschberg","startTime":3428.0099999999998,"endTime":3432.33,"body":"things that have worked, it's"},{"speaker":"Mark Herschberg","startTime":3428.0099999999998,"endTime":3432.33,"body":"companies that have been"},{"speaker":"Mark Herschberg","startTime":3432.33,"endTime":3436.95,"body":"curious. And companies that have"},{"speaker":"Mark Herschberg","startTime":3432.33,"endTime":3436.95,"body":"been very open to feedback from"},{"speaker":"Mark Herschberg","startTime":3436.95,"endTime":3441.06,"body":"all levels, or companies ever"},{"speaker":"Mark Herschberg","startTime":3436.95,"endTime":3441.06,"body":"like to say, Oh, we have an open"},{"speaker":"Mark Herschberg","startTime":3441.06,"endTime":3443.67,"body":"door policy, because half of"},{"speaker":"Mark Herschberg","startTime":3441.06,"endTime":3443.67,"body":"them don't even have doors. And"},{"speaker":"Mark Herschberg","startTime":3443.67,"endTime":3449.19,"body":"yes, you can just walk over to"},{"speaker":"Mark Herschberg","startTime":3443.67,"endTime":3449.19,"body":"CEO. But the average 24 year old"},{"speaker":"Mark Herschberg","startTime":3449.22,"endTime":3453.66,"body":"isn't going to walk over to the"},{"speaker":"Mark Herschberg","startTime":3449.22,"endTime":3453.66,"body":"CEO. And so it's making sure you"},{"speaker":"Mark Herschberg","startTime":3453.66,"endTime":3458.3399999999997,"body":"have a culture and a process"},{"speaker":"Mark Herschberg","startTime":3453.66,"endTime":3458.3399999999997,"body":"where you can get that input and"},{"speaker":"Mark Herschberg","startTime":3458.3399999999997,"endTime":3461.94,"body":"feedback from everyone"},{"speaker":"Mark Herschberg","startTime":3458.3399999999997,"endTime":3461.94,"body":"throughout the organization. So"},{"speaker":"Mark Herschberg","startTime":3461.97,"endTime":3466.1099999999997,"body":"the idea of that 24 year old can"},{"speaker":"Mark Herschberg","startTime":3461.97,"endTime":3466.1099999999997,"body":"reach the CEO efficiently."},{"speaker":"Aaron Moncur","startTime":3467.48,"endTime":3469.67,"body":"Yeah, I love what"},{"speaker":"Aaron Moncur","startTime":3467.48,"endTime":3469.67,"body":"you're saying there, I can"},{"speaker":"Aaron Moncur","startTime":3469.67,"endTime":3472.5499999999997,"body":"certainly relate to that. We're"},{"speaker":"Aaron Moncur","startTime":3469.67,"endTime":3472.5499999999997,"body":"still very small, about 20 of us"},{"speaker":"Aaron Moncur","startTime":3472.5499999999997,"endTime":3477.3199999999997,"body":"here. But when I was just me way"},{"speaker":"Aaron Moncur","startTime":3472.5499999999997,"endTime":3477.3199999999997,"body":"back in the day, I barely even"},{"speaker":"Aaron Moncur","startTime":3477.3199999999997,"endTime":3481.1,"body":"had a task list to remind me of"},{"speaker":"Aaron Moncur","startTime":3477.3199999999997,"endTime":3481.1,"body":"what I needed to do, because it"},{"speaker":"Aaron Moncur","startTime":3481.1,"endTime":3484.0099999999998,"body":"was all all in my head. And I"},{"speaker":"Aaron Moncur","startTime":3481.1,"endTime":3484.0099999999998,"body":"didn't need to communicate it"},{"speaker":"Aaron Moncur","startTime":3484.0099999999998,"endTime":3488.9,"body":"with anyone. So I didn't have a"},{"speaker":"Aaron Moncur","startTime":3484.0099999999998,"endTime":3488.9,"body":"great system for tracking tasks,"},{"speaker":"Aaron Moncur","startTime":3488.93,"endTime":3491.21,"body":"because again, it was all in my"},{"speaker":"Aaron Moncur","startTime":3488.93,"endTime":3491.21,"body":"head. And I could just remember"},{"speaker":"Aaron Moncur","startTime":3491.21,"endTime":3494.48,"body":"everything that I needed to do."},{"speaker":"Aaron Moncur","startTime":3491.21,"endTime":3494.48,"body":"But as soon as a few more team"},{"speaker":"Aaron Moncur","startTime":3494.48,"endTime":3497.0,"body":"members came on that that"},{"speaker":"Aaron Moncur","startTime":3494.48,"endTime":3497.0,"body":"changed very quickly. And all of"},{"speaker":"Aaron Moncur","startTime":3497.0,"endTime":3501.0499999999997,"body":"a sudden, I needed a process to"},{"speaker":"Aaron Moncur","startTime":3497.0,"endTime":3501.0499999999997,"body":"communicate what I was doing"},{"speaker":"Aaron Moncur","startTime":3501.0499999999997,"endTime":3504.02,"body":"what other people were doing. So"},{"speaker":"Aaron Moncur","startTime":3501.0499999999997,"endTime":3504.02,"body":"that's a very interesting"},{"speaker":"Aaron Moncur","startTime":3504.02,"endTime":3507.02,"body":"response that you gave that what"},{"speaker":"Aaron Moncur","startTime":3504.02,"endTime":3507.02,"body":"worked yesterday doesn't"},{"speaker":"Aaron Moncur","startTime":3507.02,"endTime":3509.18,"body":"necessarily work today. And we"},{"speaker":"Aaron Moncur","startTime":3507.02,"endTime":3509.18,"body":"need to constantly be"},{"speaker":"Aaron Moncur","startTime":3509.18,"endTime":3513.44,"body":"reevaluating the context within"},{"speaker":"Aaron Moncur","startTime":3509.18,"endTime":3513.44,"body":"which we're, our organizations"},{"speaker":"Aaron Moncur","startTime":3513.44,"endTime":3517.88,"body":"are working. Well, let's see one"},{"speaker":"Aaron Moncur","startTime":3513.44,"endTime":3517.88,"body":"more question here. What, what"},{"speaker":"Aaron Moncur","startTime":3517.88,"endTime":3521.12,"body":"is one thing in your career that"},{"speaker":"Aaron Moncur","startTime":3517.88,"endTime":3521.12,"body":"frustrates you? And also one"},{"speaker":"Aaron Moncur","startTime":3521.12,"endTime":3522.17,"body":"thing that brings you joy?"},{"speaker":"Mark Herschberg","startTime":3523.969,"endTime":3528.5589999999997,"body":"What frustrates"},{"speaker":"Mark Herschberg","startTime":3523.969,"endTime":3528.5589999999997,"body":"me is we've alluded to it"},{"speaker":"Mark Herschberg","startTime":3528.5589999999997,"endTime":3532.819,"body":"earlier, as engineers, we do"},{"speaker":"Mark Herschberg","startTime":3528.5589999999997,"endTime":3532.819,"body":"like to get the right objective"},{"speaker":"Mark Herschberg","startTime":3532.819,"endTime":3536.719,"body":"answer. And I'm the type of"},{"speaker":"Mark Herschberg","startTime":3532.819,"endTime":3536.719,"body":"person that if there is some"},{"speaker":"Mark Herschberg","startTime":3536.749,"endTime":3540.439,"body":"issue in the office, I will"},{"speaker":"Mark Herschberg","startTime":3536.749,"endTime":3540.439,"body":"spend the time and get to the"},{"speaker":"Mark Herschberg","startTime":3540.439,"endTime":3543.0789999999997,"body":"bottom of it and understand"},{"speaker":"Mark Herschberg","startTime":3540.439,"endTime":3543.0789999999997,"body":"what's the root cause? And why"},{"speaker":"Mark Herschberg","startTime":3543.0789999999997,"endTime":3547.069,"body":"this and why is your approach"},{"speaker":"Mark Herschberg","startTime":3543.0789999999997,"endTime":3547.069,"body":"versus his approach and really"},{"speaker":"Mark Herschberg","startTime":3547.069,"endTime":3550.249,"body":"get to the bottom but most"},{"speaker":"Mark Herschberg","startTime":3547.069,"endTime":3550.249,"body":"people there, they're kind of"},{"speaker":"Mark Herschberg","startTime":3550.249,"endTime":3554.269,"body":"like the parent who just says, I"},{"speaker":"Mark Herschberg","startTime":3550.249,"endTime":3554.269,"body":"don't care who started it. You"},{"speaker":"Mark Herschberg","startTime":3554.269,"endTime":3558.019,"body":"just both bare stop now. And"},{"speaker":"Mark Herschberg","startTime":3554.269,"endTime":3558.019,"body":"they don't want to take the time"},{"speaker":"Mark Herschberg","startTime":3558.019,"endTime":3561.169,"body":"because Oh, it's tiring. And I"},{"speaker":"Mark Herschberg","startTime":3558.019,"endTime":3561.169,"body":"can tell you often it is people"},{"speaker":"Mark Herschberg","startTime":3561.169,"endTime":3564.5589999999997,"body":"issues that are involved, which"},{"speaker":"Mark Herschberg","startTime":3561.169,"endTime":3564.5589999999997,"body":"is especially tiring. But even"},{"speaker":"Mark Herschberg","startTime":3564.5589999999997,"endTime":3567.109,"body":"if there's other problems, why"},{"speaker":"Mark Herschberg","startTime":3564.5589999999997,"endTime":3567.109,"body":"didn't this happen? It's not"},{"speaker":"Mark Herschberg","startTime":3567.109,"endTime":3571.069,"body":"necessary. People, not two kids"},{"speaker":"Mark Herschberg","startTime":3567.109,"endTime":3571.069,"body":"hitting each other and back. But"},{"speaker":"Mark Herschberg","startTime":3571.069,"endTime":3572.779,"body":"it's why there's a"},{"speaker":"Mark Herschberg","startTime":3571.069,"endTime":3572.779,"body":"miscommunication or"},{"speaker":"Mark Herschberg","startTime":3572.779,"endTime":3575.659,"body":"misunderstanding and they don't"},{"speaker":"Mark Herschberg","startTime":3572.779,"endTime":3575.659,"body":"care, they just say just get"},{"speaker":"Mark Herschberg","startTime":3575.659,"endTime":3580.489,"body":"done. But by not drilling down"},{"speaker":"Mark Herschberg","startTime":3575.659,"endTime":3580.489,"body":"into it, you're letting the"},{"speaker":"Mark Herschberg","startTime":3580.489,"endTime":3586.0989999999997,"body":"problem remain the root cause"},{"speaker":"Mark Herschberg","startTime":3580.489,"endTime":3586.0989999999997,"body":"remain. And it's going to pop up"},{"speaker":"Mark Herschberg","startTime":3586.129,"endTime":3589.519,"body":"either in the same way or a"},{"speaker":"Mark Herschberg","startTime":3586.129,"endTime":3589.519,"body":"different way. So I am always"},{"speaker":"Mark Herschberg","startTime":3589.519,"endTime":3592.999,"body":"frustrated by people who don't"},{"speaker":"Mark Herschberg","startTime":3589.519,"endTime":3592.999,"body":"drill down into the root cause"},{"speaker":"Mark Herschberg","startTime":3593.3889999999997,"endTime":3599.359,"body":"to understand and address it."},{"speaker":"Mark Herschberg","startTime":3593.3889999999997,"endTime":3599.359,"body":"What makes me happy and excited"},{"speaker":"Mark Herschberg","startTime":3599.359,"endTime":3605.3889999999997,"body":"is I think the world is finally"},{"speaker":"Mark Herschberg","startTime":3599.359,"endTime":3605.3889999999997,"body":"starting to shift especially in"},{"speaker":"Mark Herschberg","startTime":3605.3889999999997,"endTime":3609.319,"body":"the last couple years that we've"},{"speaker":"Mark Herschberg","startTime":3605.3889999999997,"endTime":3609.319,"body":"gone from, well, it's a job and"},{"speaker":"Mark Herschberg","startTime":3609.6189999999997,"endTime":3612.679,"body":"hey, who loves their job anyway,"},{"speaker":"Mark Herschberg","startTime":3609.6189999999997,"endTime":3612.679,"body":"just make sure you're well"},{"speaker":"Mark Herschberg","startTime":3612.679,"endTime":3617.179,"body":"compensated to finally people"},{"speaker":"Mark Herschberg","startTime":3612.679,"endTime":3617.179,"body":"are saying we need more from our"},{"speaker":"Mark Herschberg","startTime":3617.179,"endTime":3621.8889999999997,"body":"workplace. Now, there's a big"},{"speaker":"Mark Herschberg","startTime":3617.179,"endTime":3621.8889999999997,"body":"debate about should a workplace"},{"speaker":"Mark Herschberg","startTime":3621.8889999999997,"endTime":3626.839,"body":"be providing other things to you"},{"speaker":"Mark Herschberg","startTime":3621.8889999999997,"endTime":3626.839,"body":"and services and happiness and"},{"speaker":"Mark Herschberg","startTime":3627.6189999999997,"endTime":3630.469,"body":"and all these things? Are they"},{"speaker":"Mark Herschberg","startTime":3627.6189999999997,"endTime":3630.469,"body":"responsible for you being happy?"},{"speaker":"Mark Herschberg","startTime":3631.129,"endTime":3634.249,"body":"And there's a fair debate about"},{"speaker":"Mark Herschberg","startTime":3631.129,"endTime":3634.249,"body":"that but people are waking up"},{"speaker":"Mark Herschberg","startTime":3634.249,"endTime":3637.339,"body":"and companies are waking up"},{"speaker":"Mark Herschberg","startTime":3634.249,"endTime":3637.339,"body":"that's not just show up, do your"},{"speaker":"Mark Herschberg","startTime":3637.339,"endTime":3641.179,"body":"job, get a paycheck. What more"},{"speaker":"Mark Herschberg","startTime":3637.339,"endTime":3641.179,"body":"do you want? There is something"},{"speaker":"Mark Herschberg","startTime":3641.179,"endTime":3644.209,"body":"more to what We're expecting in"},{"speaker":"Mark Herschberg","startTime":3641.179,"endTime":3644.209,"body":"our jobs. And I think that's a"},{"speaker":"Mark Herschberg","startTime":3644.209,"endTime":3645.709,"body":"positive change for all of us."},{"speaker":"Aaron Moncur","startTime":3646.37,"endTime":3649.64,"body":"Wonderful. Mark,"},{"speaker":"Aaron Moncur","startTime":3646.37,"endTime":3649.64,"body":"what a treat this has been to"},{"speaker":"Aaron Moncur","startTime":3649.64,"endTime":3652.1,"body":"talk with you today. I sure"},{"speaker":"Aaron Moncur","startTime":3649.64,"endTime":3652.1,"body":"appreciate you taking the time"},{"speaker":"Aaron Moncur","startTime":3652.1,"endTime":3655.22,"body":"out of your day and sharing all"},{"speaker":"Aaron Moncur","startTime":3652.1,"endTime":3655.22,"body":"of the wisdom and insight that"},{"speaker":"Aaron Moncur","startTime":3655.22,"endTime":3660.92,"body":"you have gleaned over your, your"},{"speaker":"Aaron Moncur","startTime":3655.22,"endTime":3660.92,"body":"long career. Is there anything"},{"speaker":"Aaron Moncur","startTime":3660.92,"endTime":3663.38,"body":"else that we should talk about"},{"speaker":"Aaron Moncur","startTime":3660.92,"endTime":3663.38,"body":"that we haven't hit on yet?"},{"speaker":"Mark Herschberg","startTime":3664.04,"endTime":3667.0699999999997,"body":"I think we hit"},{"speaker":"Mark Herschberg","startTime":3664.04,"endTime":3667.0699999999997,"body":"on all the key topics, there's"},{"speaker":"Mark Herschberg","startTime":3667.0699999999997,"endTime":3671.0899999999997,"body":"certainly many more we could."},{"speaker":"Mark Herschberg","startTime":3667.0699999999997,"endTime":3671.0899999999997,"body":"And if you want to get into more"},{"speaker":"Mark Herschberg","startTime":3671.0899999999997,"endTime":3674.3599999999997,"body":"topics, I'll give you a few"},{"speaker":"Mark Herschberg","startTime":3671.0899999999997,"endTime":3674.3599999999997,"body":"places you can go a few"},{"speaker":"Mark Herschberg","startTime":3674.3599999999997,"endTime":3678.56,"body":"resources, you can go to my"},{"speaker":"Mark Herschberg","startTime":3674.3599999999997,"endTime":3678.56,"body":"website, the career Toolkit"},{"speaker":"Mark Herschberg","startTime":3678.95,"endTime":3682.31,"body":"book.com. There, certainly you"},{"speaker":"Mark Herschberg","startTime":3678.95,"endTime":3682.31,"body":"can learn more about the book,"},{"speaker":"Mark Herschberg","startTime":3682.31,"endTime":3684.62,"body":"where to buy it, you can get in"},{"speaker":"Mark Herschberg","startTime":3682.31,"endTime":3684.62,"body":"touch with me or follow me on"},{"speaker":"Mark Herschberg","startTime":3684.62,"endTime":3687.35,"body":"social media. I've got my"},{"speaker":"Mark Herschberg","startTime":3684.62,"endTime":3687.35,"body":"speaking page if you're"},{"speaker":"Mark Herschberg","startTime":3687.35,"endTime":3689.96,"body":"interested in having me come and"},{"speaker":"Mark Herschberg","startTime":3687.35,"endTime":3689.96,"body":"speak at your company or"},{"speaker":"Mark Herschberg","startTime":3689.96,"endTime":3694.25,"body":"conference. But there's also a"},{"speaker":"Mark Herschberg","startTime":3689.96,"endTime":3694.25,"body":"weekly blog where I get more"},{"speaker":"Mark Herschberg","startTime":3694.25,"endTime":3698.0,"body":"detailed on certain topics. And"},{"speaker":"Mark Herschberg","startTime":3694.25,"endTime":3698.0,"body":"you can follow that. We also"},{"speaker":"Mark Herschberg","startTime":3698.0,"endTime":3702.38,"body":"have a free resources page 100%"},{"speaker":"Mark Herschberg","startTime":3698.0,"endTime":3702.38,"body":"free to download, you don't have"},{"speaker":"Mark Herschberg","startTime":3702.38,"endTime":3704.72,"body":"to pay anything, I don't even"},{"speaker":"Mark Herschberg","startTime":3702.38,"endTime":3704.72,"body":"ask for your email. I'm not"},{"speaker":"Mark Herschberg","startTime":3704.72,"endTime":3707.99,"body":"trying to sell you anything. But"},{"speaker":"Mark Herschberg","startTime":3704.72,"endTime":3707.99,"body":"there are additional resources"},{"speaker":"Mark Herschberg","startTime":3707.99,"endTime":3712.2799999999997,"body":"to help you plan your career or"},{"speaker":"Mark Herschberg","startTime":3707.99,"endTime":3712.2799999999997,"body":"hire other people or go deeper."},{"speaker":"Mark Herschberg","startTime":3712.2799999999997,"endTime":3714.74,"body":"And some of the topics we talked"},{"speaker":"Mark Herschberg","startTime":3712.2799999999997,"endTime":3714.74,"body":"about in the book and some of"},{"speaker":"Mark Herschberg","startTime":3714.74,"endTime":3719.06,"body":"what we talked about today. All"},{"speaker":"Mark Herschberg","startTime":3714.74,"endTime":3719.06,"body":"of that is at the Career Toolkit"},{"speaker":"Mark Herschberg","startTime":3719.0899999999997,"endTime":3725.0899999999997,"body":"booking.com. And then a second"},{"speaker":"Mark Herschberg","startTime":3719.0899999999997,"endTime":3725.0899999999997,"body":"website, brain bump app.com."},{"speaker":"Mark Herschberg","startTime":3725.6,"endTime":3728.48,"body":"That's the website for the free"},{"speaker":"Mark Herschberg","startTime":3725.6,"endTime":3728.48,"body":"brain bump app, it's available"},{"speaker":"Mark Herschberg","startTime":3728.48,"endTime":3732.41,"body":"from the Android and iPhone"},{"speaker":"Mark Herschberg","startTime":3728.48,"endTime":3732.41,"body":"store, the iPhone screwed up how"},{"speaker":"Mark Herschberg","startTime":3732.41,"endTime":3735.23,"body":"they listed. So if you search"},{"speaker":"Mark Herschberg","startTime":3732.41,"endTime":3735.23,"body":"for brain bump, you may or may"},{"speaker":"Mark Herschberg","startTime":3735.23,"endTime":3738.2,"body":"not find it. But if you go to"},{"speaker":"Mark Herschberg","startTime":3735.23,"endTime":3738.2,"body":"brain bump app.com from that"},{"speaker":"Mark Herschberg","startTime":3738.2,"endTime":3742.1,"body":"page, you can go right through"},{"speaker":"Mark Herschberg","startTime":3738.2,"endTime":3742.1,"body":"to the store completely free on"},{"speaker":"Mark Herschberg","startTime":3742.1,"endTime":3746.5099999999998,"body":"Android and iPhone. has all the"},{"speaker":"Mark Herschberg","startTime":3742.1,"endTime":3746.5099999999998,"body":"tips from my book, from my blog,"},{"speaker":"Mark Herschberg","startTime":3746.72,"endTime":3750.38,"body":"from lots of other books,"},{"speaker":"Mark Herschberg","startTime":3746.72,"endTime":3750.38,"body":"podcasts, classes, and speakers"},{"speaker":"Mark Herschberg","startTime":3750.38,"endTime":3754.73,"body":"have an ever growing set. And in"},{"speaker":"Mark Herschberg","startTime":3750.38,"endTime":3754.73,"body":"q2 of 2023, you'll eventually be"},{"speaker":"Mark Herschberg","startTime":3754.73,"endTime":3757.0699999999997,"body":"able to add your own if we"},{"speaker":"Mark Herschberg","startTime":3754.73,"endTime":3757.0699999999997,"body":"haven't put in the tips that you"},{"speaker":"Mark Herschberg","startTime":3757.0699999999997,"endTime":3761.48,"body":"want all that completely free"},{"speaker":"Mark Herschberg","startTime":3757.0699999999997,"endTime":3761.48,"body":"and you can get at brainbump"},{"speaker":"Mark Herschberg","startTime":3761.96,"endTime":3762.5299999999997,"body":"app.com"},{"speaker":"Aaron Moncur","startTime":3763.5499999999997,"endTime":3766.7,"body":"Terrific. And if"},{"speaker":"Aaron Moncur","startTime":3763.5499999999997,"endTime":3766.7,"body":"people want to get a hold of"},{"speaker":"Aaron Moncur","startTime":3766.7,"endTime":3769.4,"body":"you, one of those sites is the"},{"speaker":"Aaron Moncur","startTime":3766.7,"endTime":3769.4,"body":"best place to go. Not"},{"speaker":"Aaron Moncur","startTime":3769.4,"endTime":3770.5099999999998,"body":"necessarily LinkedIn,"},{"speaker":"Mark Herschberg","startTime":3771.22,"endTime":3772.96,"body":"Those two"},{"speaker":"Mark Herschberg","startTime":3771.22,"endTime":3772.96,"body":"sites, you can certainly find me"},{"speaker":"Mark Herschberg","startTime":3772.96,"endTime":3777.1,"body":"on LinkedIn, and you can message"},{"speaker":"Mark Herschberg","startTime":3772.96,"endTime":3777.1,"body":"me there. But also if you go"},{"speaker":"Mark Herschberg","startTime":3777.1,"endTime":3780.37,"body":"especially to the"},{"speaker":"Mark Herschberg","startTime":3777.1,"endTime":3780.37,"body":"Careertoolkitbook.com There's a"},{"speaker":"Mark Herschberg","startTime":3780.37,"endTime":3783.37,"body":"whole contact page or you can"},{"speaker":"Mark Herschberg","startTime":3780.37,"endTime":3783.37,"body":"follow me on LinkedIn or any"},{"speaker":"Mark Herschberg","startTime":3783.37,"endTime":3784.33,"body":"other social media."},{"speaker":"Aaron Moncur","startTime":3785.15,"endTime":3787.37,"body":"Terrific, Mark, I"},{"speaker":"Aaron Moncur","startTime":3785.15,"endTime":3787.37,"body":"don't know maybe this is just"},{"speaker":"Aaron Moncur","startTime":3787.37,"endTime":3791.21,"body":"me. But I do get the sense that"},{"speaker":"Aaron Moncur","startTime":3787.37,"endTime":3791.21,"body":"you you put this book together"},{"speaker":"Aaron Moncur","startTime":3791.24,"endTime":3794.7799999999997,"body":"and the brain bump app, mostly"},{"speaker":"Aaron Moncur","startTime":3791.24,"endTime":3794.7799999999997,"body":"because you want to help other"},{"speaker":"Aaron Moncur","startTime":3794.7799999999997,"endTime":3798.62,"body":"people out there. You want to"},{"speaker":"Aaron Moncur","startTime":3794.7799999999997,"endTime":3798.62,"body":"teach people these lessons for"},{"speaker":"Aaron Moncur","startTime":3798.62,"endTime":3802.67,"body":"success that you've learned it"},{"speaker":"Aaron Moncur","startTime":3798.62,"endTime":3802.67,"body":"helping other people seems to be"},{"speaker":"Aaron Moncur","startTime":3802.67,"endTime":3806.69,"body":"your primary motivator here not"},{"speaker":"Aaron Moncur","startTime":3802.67,"endTime":3806.69,"body":"necessarily the the money and"},{"speaker":"Aaron Moncur","startTime":3806.69,"endTime":3810.35,"body":"the fame and glory that come"},{"speaker":"Aaron Moncur","startTime":3806.69,"endTime":3810.35,"body":"along with it. So thank you for"},{"speaker":"Aaron Moncur","startTime":3810.38,"endTime":3813.2,"body":"for everything for being on the"},{"speaker":"Aaron Moncur","startTime":3810.38,"endTime":3813.2,"body":"show. I sure appreciate it."},{"speaker":"Mark Herschberg","startTime":3813.469,"endTime":3814.339,"body":"Thanks for"},{"speaker":"Mark Herschberg","startTime":3813.469,"endTime":3814.339,"body":"having me."},{"speaker":"Aaron Moncur","startTime":3813.87,"endTime":3821.58,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3813.87,"endTime":3821.58,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3821.58,"endTime":3824.58,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3821.58,"endTime":3824.58,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3824.58,"endTime":3828.12,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3824.58,"endTime":3828.12,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3828.12,"endTime":3831.9,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3828.12,"endTime":3831.9,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3831.93,"endTime":3836.19,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3831.93,"endTime":3836.19,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":3836.22,"endTime":3838.98,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3836.22,"endTime":3838.98,"body":"listening"}]}