{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":5.34,"endTime":8.37,"body":"This is your"},{"speaker":"Aaron Moncur","startTime":5.34,"endTime":8.37,"body":"invitation to leap ahead in your"},{"speaker":"Aaron Moncur","startTime":8.37,"endTime":11.94,"body":"engineering career. 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Imagine"},{"speaker":"Aaron Moncur","startTime":33.57,"endTime":36.66,"body":"learning design for"},{"speaker":"Aaron Moncur","startTime":33.57,"endTime":36.66,"body":"manufacturability from those"},{"speaker":"Aaron Moncur","startTime":36.66,"endTime":40.44,"body":"who've redefined it, diving deep"},{"speaker":"Aaron Moncur","startTime":36.66,"endTime":40.44,"body":"into tolerance analysis with"},{"speaker":"Aaron Moncur","startTime":40.44,"endTime":43.86,"body":"pioneers exploring novel"},{"speaker":"Aaron Moncur","startTime":40.44,"endTime":43.86,"body":"engineering applications for"},{"speaker":"Aaron Moncur","startTime":43.86,"endTime":48.24,"body":"Excel and unlocking unique 3d"},{"speaker":"Aaron Moncur","startTime":43.86,"endTime":48.24,"body":"printing strategies all in one"},{"speaker":"Aaron Moncur","startTime":48.24,"endTime":51.66,"body":"place. These high caliber"},{"speaker":"Aaron Moncur","startTime":48.24,"endTime":51.66,"body":"engineers will open their"},{"speaker":"Aaron Moncur","startTime":51.66,"endTime":56.19,"body":"playbooks offering practical"},{"speaker":"Aaron Moncur","startTime":51.66,"endTime":56.19,"body":"hands on lessons forged over"},{"speaker":"Aaron Moncur","startTime":56.19,"endTime":60.03,"body":"decades in the trenches of"},{"speaker":"Aaron Moncur","startTime":56.19,"endTime":60.03,"body":"innovation. Don't miss out on"},{"speaker":"Aaron Moncur","startTime":60.03,"endTime":63.63,"body":"this unparalleled opportunity to"},{"speaker":"Aaron Moncur","startTime":60.03,"endTime":63.63,"body":"absorb the wisdom of those"},{"speaker":"Aaron Moncur","startTime":63.63,"endTime":67.32,"body":"who've led the charge in"},{"speaker":"Aaron Moncur","startTime":63.63,"endTime":67.32,"body":"engineering breakthroughs. PDX"},{"speaker":"Aaron Moncur","startTime":67.35,"endTime":70.74,"body":"is your chance to not just meet"},{"speaker":"Aaron Moncur","startTime":67.35,"endTime":70.74,"body":"but learn directly from these"},{"speaker":"Aaron Moncur","startTime":70.74,"endTime":77.4,"body":"legends of engineering. Mark the"},{"speaker":"Aaron Moncur","startTime":70.74,"endTime":77.4,"body":"date May 14th 2024. In Phoenix,"},{"speaker":"Aaron Moncur","startTime":77.67,"endTime":82.2,"body":"elevate your skills, ignite your"},{"speaker":"Aaron Moncur","startTime":77.67,"endTime":82.2,"body":"creativity, and join a community"},{"speaker":"Aaron Moncur","startTime":82.2,"endTime":86.79,"body":"of growth minded engineering"},{"speaker":"Aaron Moncur","startTime":82.2,"endTime":86.79,"body":"professionals at PDX. Learn more"},{"speaker":"Aaron Moncur","startTime":86.79,"endTime":92.7,"body":"at Team pipeline.us forward"},{"speaker":"Aaron Moncur","startTime":86.79,"endTime":92.7,"body":"slash PDX. And enjoy today's"},{"speaker":"Aaron Moncur","startTime":92.7,"endTime":97.92,"body":"episode featuring Joe Moak, one"},{"speaker":"Aaron Moncur","startTime":92.7,"endTime":97.92,"body":"of our esteemed PDX presenters."},{"speaker":"Joe Moak","startTime":99.42,"endTime":103.35,"body":"So the trick that I"},{"speaker":"Joe Moak","startTime":99.42,"endTime":103.35,"body":"have found is, again, through"},{"speaker":"Joe Moak","startTime":103.35,"endTime":106.17,"body":"that prioritization, figure out"},{"speaker":"Joe Moak","startTime":103.35,"endTime":106.17,"body":"what it is about this product"},{"speaker":"Joe Moak","startTime":106.17,"endTime":109.59,"body":"that really matters most to"},{"speaker":"Joe Moak","startTime":106.17,"endTime":109.59,"body":"customers, and then figure out"},{"speaker":"Joe Moak","startTime":109.62,"endTime":113.28,"body":"who you need to bring it or what"},{"speaker":"Joe Moak","startTime":109.62,"endTime":113.28,"body":"expertise you need on the team."},{"speaker":"Joe Moak","startTime":113.46,"endTime":117.54,"body":"Do you have it on the team? If"},{"speaker":"Joe Moak","startTime":113.46,"endTime":117.54,"body":"you do great if not, go find it."},{"speaker":"Aaron Moncur","startTime":131.58,"endTime":134.25,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":131.58,"endTime":134.25,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":134.25,"endTime":138.9,"body":"podcast. Our guest today is Joe"},{"speaker":"Aaron Moncur","startTime":134.25,"endTime":138.9,"body":"Moak, who holds a degree in"},{"speaker":"Aaron Moncur","startTime":138.9,"endTime":143.46,"body":"mechanical engineering from Cal"},{"speaker":"Aaron Moncur","startTime":138.9,"endTime":143.46,"body":"Poly. Joe also worked at a"},{"speaker":"Aaron Moncur","startTime":143.46,"endTime":147.69,"body":"plethora of high high profile"},{"speaker":"Aaron Moncur","startTime":143.46,"endTime":147.69,"body":"OEM and product development"},{"speaker":"Aaron Moncur","startTime":147.69,"endTime":152.04,"body":"companies such as St. Jude,"},{"speaker":"Aaron Moncur","startTime":147.69,"endTime":152.04,"body":"medical Sonos, and Apple and is"},{"speaker":"Aaron Moncur","startTime":152.04,"endTime":156.12,"body":"currently the founder and chief"},{"speaker":"Aaron Moncur","startTime":152.04,"endTime":156.12,"body":"engineer at Maestro PD, a"},{"speaker":"Aaron Moncur","startTime":156.12,"endTime":159.3,"body":"product design and engineering"},{"speaker":"Aaron Moncur","startTime":156.12,"endTime":159.3,"body":"firm that helps deliver premium"},{"speaker":"Aaron Moncur","startTime":159.3,"endTime":162.81,"body":"quality hardware products to"},{"speaker":"Aaron Moncur","startTime":159.3,"endTime":162.81,"body":"market. Joe, thank you so much"},{"speaker":"Aaron Moncur","startTime":162.81,"endTime":163.95,"body":"for being with us today."},{"speaker":"Joe Moak","startTime":164.52,"endTime":165.45,"body":"Thanks for having me."},{"speaker":"Aaron Moncur","startTime":165.93,"endTime":168.87,"body":"Okay, first"},{"speaker":"Aaron Moncur","startTime":165.93,"endTime":168.87,"body":"question, what made you decide"},{"speaker":"Aaron Moncur","startTime":168.93,"endTime":170.16,"body":"to become an engineer?"},{"speaker":"Joe Moak","startTime":171.27,"endTime":179.13,"body":"Great question. It was"},{"speaker":"Joe Moak","startTime":171.27,"endTime":179.13,"body":"the Sony sports handycam. Oh,"},{"speaker":"Aaron Moncur","startTime":179.22,"endTime":180.33,"body":"that's so"},{"speaker":"Aaron Moncur","startTime":179.22,"endTime":180.33,"body":"specific."},{"speaker":"Joe Moak","startTime":180.36,"endTime":184.68,"body":"I love it very"},{"speaker":"Joe Moak","startTime":180.36,"endTime":184.68,"body":"specific in about 1986. I"},{"speaker":"Joe Moak","startTime":184.68,"endTime":190.14,"body":"remember, our family saved a"},{"speaker":"Joe Moak","startTime":184.68,"endTime":190.14,"body":"bunch of money. My brothers and"},{"speaker":"Joe Moak","startTime":190.14,"endTime":196.11,"body":"I loved riding motorcycles. And"},{"speaker":"Joe Moak","startTime":190.14,"endTime":196.11,"body":"we had our eye on the video"},{"speaker":"Joe Moak","startTime":196.11,"endTime":199.56,"body":"cameras for a long time. And"},{"speaker":"Joe Moak","startTime":196.11,"endTime":199.56,"body":"that Sony sports handycam just,"},{"speaker":"Joe Moak","startTime":199.59,"endTime":204.03,"body":"you know checked all the boxes,"},{"speaker":"Joe Moak","startTime":199.59,"endTime":204.03,"body":"durable, sturdy, waterproof, we"},{"speaker":"Joe Moak","startTime":204.03,"endTime":206.1,"body":"could take it out in the woods"},{"speaker":"Joe Moak","startTime":204.03,"endTime":206.1,"body":"with us out to the motocross"},{"speaker":"Joe Moak","startTime":206.1,"endTime":210.03,"body":"track. And I remember the first"},{"speaker":"Joe Moak","startTime":206.1,"endTime":210.03,"body":"time I got my hands on that"},{"speaker":"Joe Moak","startTime":210.03,"endTime":215.37,"body":"thing and saw all of the latches"},{"speaker":"Joe Moak","startTime":210.03,"endTime":215.37,"body":"and the seals. And you know, the"},{"speaker":"Joe Moak","startTime":215.37,"endTime":221.82,"body":"shiny finishes on the plastic,"},{"speaker":"Joe Moak","startTime":215.37,"endTime":221.82,"body":"and the matte finishes on all"},{"speaker":"Joe Moak","startTime":221.82,"endTime":225.93,"body":"the interface elements. There"},{"speaker":"Joe Moak","startTime":221.82,"endTime":225.93,"body":"was a motor that rejected the"},{"speaker":"Joe Moak","startTime":225.96,"endTime":230.49,"body":"tape. It was just an incredible,"},{"speaker":"Joe Moak","startTime":225.96,"endTime":230.49,"body":"incredible piece of kit. And I"},{"speaker":"Joe Moak","startTime":230.49,"endTime":235.11,"body":"was I think 12 at the time. And"},{"speaker":"Joe Moak","startTime":230.49,"endTime":235.11,"body":"I remember thinking, Man, there"},{"speaker":"Joe Moak","startTime":235.11,"endTime":238.41,"body":"was a time when this thing"},{"speaker":"Joe Moak","startTime":235.11,"endTime":238.41,"body":"didn't exist, but it exists now."},{"speaker":"Joe Moak","startTime":238.41,"endTime":241.98,"body":"And humans had to have been"},{"speaker":"Joe Moak","startTime":238.41,"endTime":241.98,"body":"involved in the, in the creation"},{"speaker":"Joe Moak","startTime":241.98,"endTime":244.11,"body":"of this thing. And when I grow"},{"speaker":"Joe Moak","startTime":241.98,"endTime":244.11,"body":"up, I want to make stuff that's"},{"speaker":"Joe Moak","startTime":244.11,"endTime":245.22,"body":"as cool as this."},{"speaker":"Aaron Moncur","startTime":245.34,"endTime":248.28,"body":"That's such a"},{"speaker":"Aaron Moncur","startTime":245.34,"endTime":248.28,"body":"great story. I'm so impressed"},{"speaker":"Aaron Moncur","startTime":248.28,"endTime":252.15,"body":"that I'm 12 years old, you had"},{"speaker":"Aaron Moncur","startTime":248.28,"endTime":252.15,"body":"the depth of thought to realize"},{"speaker":"Aaron Moncur","startTime":252.15,"endTime":255.78,"body":"that were you a very"},{"speaker":"Aaron Moncur","startTime":252.15,"endTime":255.78,"body":"contemplative youth growing up."},{"speaker":"Joe Moak","startTime":255.9,"endTime":260.28,"body":"I don't know that I go"},{"speaker":"Joe Moak","startTime":255.9,"endTime":260.28,"body":"that far. But I did spend a lot"},{"speaker":"Joe Moak","startTime":260.28,"endTime":263.94,"body":"of I mean, we grew up in rural"},{"speaker":"Joe Moak","startTime":260.28,"endTime":263.94,"body":"Oregon, I lived a mile up a dirt"},{"speaker":"Joe Moak","startTime":263.94,"endTime":267.6,"body":"road. My dad was a log truck"},{"speaker":"Joe Moak","startTime":263.94,"endTime":267.6,"body":"driver, there was always a lot"},{"speaker":"Joe Moak","startTime":267.6,"endTime":272.61,"body":"of broken heavy machinery around"},{"speaker":"Joe Moak","startTime":267.6,"endTime":272.61,"body":"lots of tools. I learned to weld"},{"speaker":"Joe Moak","startTime":272.61,"endTime":275.79,"body":"about the same time we got that"},{"speaker":"Joe Moak","startTime":272.61,"endTime":275.79,"body":"handycam at about the age of 12."},{"speaker":"Joe Moak","startTime":276.6,"endTime":282.39,"body":"So yeah, I've always spent a lot"},{"speaker":"Joe Moak","startTime":276.6,"endTime":282.39,"body":"of time tinkering with with the"},{"speaker":"Joe Moak","startTime":282.39,"endTime":284.1,"body":"matter that's in front of me"},{"speaker":"Aaron Moncur","startTime":284.25,"endTime":287.52,"body":"knows that sounds"},{"speaker":"Aaron Moncur","startTime":284.25,"endTime":287.52,"body":"a lot to me. I know it wasn't a"},{"speaker":"Aaron Moncur","startTime":287.52,"endTime":290.22,"body":"farm or I guess I don't know"},{"speaker":"Aaron Moncur","startTime":287.52,"endTime":290.22,"body":"that maybe it was but it sounds"},{"speaker":"Aaron Moncur","startTime":290.22,"endTime":294.3,"body":"a lot like the description of a"},{"speaker":"Aaron Moncur","startTime":290.22,"endTime":294.3,"body":"forum with meal machinery all"},{"speaker":"Aaron Moncur","startTime":294.3,"endTime":298.05,"body":"around and welding and I hear so"},{"speaker":"Aaron Moncur","startTime":294.3,"endTime":298.05,"body":"many stories from people who"},{"speaker":"Aaron Moncur","startTime":298.05,"endTime":301.32,"body":"grew up on farms about it was"},{"speaker":"Aaron Moncur","startTime":298.05,"endTime":301.32,"body":"the Have the best preparation"},{"speaker":"Aaron Moncur","startTime":301.32,"endTime":304.47,"body":"for becoming an engineer because"},{"speaker":"Aaron Moncur","startTime":301.32,"endTime":304.47,"body":"constantly there were problems"},{"speaker":"Aaron Moncur","startTime":304.47,"endTime":307.02,"body":"to solve and tools to solve"},{"speaker":"Aaron Moncur","startTime":304.47,"endTime":307.02,"body":"those problems."},{"speaker":"Joe Moak","startTime":307.109,"endTime":311.189,"body":"Absolutely. Yeah."},{"speaker":"Joe Moak","startTime":307.109,"endTime":311.189,"body":"Yeah. If there's a if there's a"},{"speaker":"Joe Moak","startTime":311.189,"endTime":314.279,"body":"second influence, it's MacGyver."},{"speaker":"Joe Moak","startTime":311.189,"endTime":314.279,"body":"Oh."},{"speaker":"Aaron Moncur","startTime":316.8,"endTime":320.07,"body":"I love MacGyver."},{"speaker":"Aaron Moncur","startTime":316.8,"endTime":320.07,"body":"Well, what a fantastic show. I"},{"speaker":"Aaron Moncur","startTime":320.07,"endTime":323.07,"body":"remember the first one I ever"},{"speaker":"Aaron Moncur","startTime":320.07,"endTime":323.07,"body":"watched even what a great show."},{"speaker":"Aaron Moncur","startTime":323.31,"endTime":326.73,"body":"I'm so thankful that you brought"},{"speaker":"Aaron Moncur","startTime":323.31,"endTime":326.73,"body":"that up. It's bringing back all"},{"speaker":"Aaron Moncur","startTime":326.73,"endTime":330.27,"body":"these memories now. Well, I have"},{"speaker":"Aaron Moncur","startTime":326.73,"endTime":330.27,"body":"a question for you about Cal"},{"speaker":"Aaron Moncur","startTime":330.27,"endTime":334.35,"body":"Poly. Their motto, at least now"},{"speaker":"Aaron Moncur","startTime":330.27,"endTime":334.35,"body":"is learn by doing which I"},{"speaker":"Aaron Moncur","startTime":334.35,"endTime":337.8,"body":"absolutely love. Was that their"},{"speaker":"Aaron Moncur","startTime":334.35,"endTime":337.8,"body":"motto? Back when when you"},{"speaker":"Aaron Moncur","startTime":337.83,"endTime":339.18,"body":"attended the university?"},{"speaker":"Joe Moak","startTime":339.75,"endTime":343.32,"body":"Yeah, yeah, Cal Poly?"},{"speaker":"Joe Moak","startTime":339.75,"endTime":343.32,"body":"Was it there was no backup? No."},{"speaker":"Aaron Moncur","startTime":343.319,"endTime":345.899,"body":"vacco. Okay, tell"},{"speaker":"Aaron Moncur","startTime":343.319,"endTime":345.899,"body":"tell me a little bit about that."},{"speaker":"Aaron Moncur","startTime":346.079,"endTime":349.079,"body":"What made you decide to go to"},{"speaker":"Aaron Moncur","startTime":346.079,"endTime":349.079,"body":"Cal Poly? And also I'd love to"},{"speaker":"Aaron Moncur","startTime":349.079,"endTime":353.489,"body":"hear about how they incorporated"},{"speaker":"Aaron Moncur","startTime":349.079,"endTime":353.489,"body":"that model into the curriculum."},{"speaker":"Aaron Moncur","startTime":353.969,"endTime":354.569,"body":"Sure."},{"speaker":"Joe Moak","startTime":355.41,"endTime":357.48,"body":"Oh, man, great"},{"speaker":"Joe Moak","startTime":355.41,"endTime":357.48,"body":"question. It's been a long time."},{"speaker":"Joe Moak","startTime":357.48,"endTime":360.39,"body":"For those of you who were not"},{"speaker":"Joe Moak","startTime":357.48,"endTime":360.39,"body":"watching the video, there's"},{"speaker":"Joe Moak","startTime":360.39,"endTime":364.2,"body":"enough gray in my beard, talking"},{"speaker":"Joe Moak","startTime":360.39,"endTime":364.2,"body":"about the gray in my beard,"},{"speaker":"Joe Moak","startTime":364.2,"endTime":366.87,"body":"because I'm stalling running the"},{"speaker":"Joe Moak","startTime":364.2,"endTime":366.87,"body":"query on the database,"},{"speaker":"Aaron Moncur","startTime":367.32,"endTime":368.04,"body":"the wisdom."},{"speaker":"Joe Moak","startTime":371.639,"endTime":379.979,"body":"You know, the, the"},{"speaker":"Joe Moak","startTime":371.639,"endTime":379.979,"body":"curriculum was in that now that"},{"speaker":"Joe Moak","startTime":379.979,"endTime":382.289,"body":"I've been around a while and"},{"speaker":"Joe Moak","startTime":379.979,"endTime":382.289,"body":"I've worked with a lot of people"},{"speaker":"Joe Moak","startTime":382.289,"endTime":384.929,"body":"from a lot of different schools,"},{"speaker":"Joe Moak","startTime":382.289,"endTime":384.929,"body":"I think that the fundamental"},{"speaker":"Joe Moak","startTime":384.929,"endTime":388.049,"body":"engineering curriculum is very"},{"speaker":"Joe Moak","startTime":384.929,"endTime":388.049,"body":"similar. The way that they"},{"speaker":"Joe Moak","startTime":388.049,"endTime":392.429,"body":"brought in sort of the by doing"},{"speaker":"Joe Moak","startTime":388.049,"endTime":392.429,"body":"part is there was still a lot of"},{"speaker":"Joe Moak","startTime":392.429,"endTime":397.169,"body":"time in the lab. So there was a"},{"speaker":"Joe Moak","startTime":392.429,"endTime":397.169,"body":"lot of you know, here are the"},{"speaker":"Joe Moak","startTime":397.169,"endTime":403.319,"body":"formulas. Now we're going into"},{"speaker":"Joe Moak","startTime":397.169,"endTime":403.319,"body":"the, into the thermal lab. And"},{"speaker":"Joe Moak","startTime":403.349,"endTime":405.719,"body":"here are the things that"},{"speaker":"Joe Moak","startTime":403.349,"endTime":405.719,"body":"actually get hot here, the"},{"speaker":"Joe Moak","startTime":405.719,"endTime":408.689,"body":"thermometers here, the chambers,"},{"speaker":"Joe Moak","startTime":405.719,"endTime":408.689,"body":"and you're going to actually"},{"speaker":"Joe Moak","startTime":408.689,"endTime":412.739,"body":"take measurements, and there was"},{"speaker":"Joe Moak","startTime":408.689,"endTime":412.739,"body":"a lot of sort of correlating the"},{"speaker":"Joe Moak","startTime":412.739,"endTime":418.139,"body":"empirical evidence with the"},{"speaker":"Joe Moak","startTime":412.739,"endTime":418.139,"body":"theoretical calculations. And"},{"speaker":"Joe Moak","startTime":418.139,"endTime":422.009,"body":"there was a lot of building"},{"speaker":"Joe Moak","startTime":418.139,"endTime":422.009,"body":"grades, I built a bicycle I"},{"speaker":"Joe Moak","startTime":422.009,"endTime":426.299,"body":"built a robot among, you know,"},{"speaker":"Joe Moak","startTime":422.009,"endTime":426.299,"body":"many other things. But yeah,"},{"speaker":"Joe Moak","startTime":426.299,"endTime":429.299,"body":"tastic Yeah, the labs were good."},{"speaker":"Joe Moak","startTime":426.299,"endTime":429.299,"body":"The shop was cool."},{"speaker":"Aaron Moncur","startTime":429.899,"endTime":433.259,"body":"Hearing you talk"},{"speaker":"Aaron Moncur","startTime":429.899,"endTime":433.259,"body":"about labs, maybe it reminded me"},{"speaker":"Aaron Moncur","startTime":433.289,"endTime":436.169,"body":"of an experience I had when I"},{"speaker":"Aaron Moncur","startTime":433.289,"endTime":436.169,"body":"was in college and I was in a"},{"speaker":"Aaron Moncur","startTime":436.169,"endTime":439.049,"body":"lab, I think it was a heat trend"},{"speaker":"Aaron Moncur","startTime":436.169,"endTime":439.049,"body":"class and we had a lab for it."},{"speaker":"Aaron Moncur","startTime":439.289,"endTime":445.409,"body":"And the the instructions for"},{"speaker":"Aaron Moncur","startTime":439.289,"endTime":445.409,"body":"doing this lab exercise kept"},{"speaker":"Aaron Moncur","startTime":445.409,"endTime":448.109,"body":"talking about this thermo meter,"},{"speaker":"Aaron Moncur","startTime":445.409,"endTime":448.109,"body":"it was like thermo meter, what"},{"speaker":"Aaron Moncur","startTime":448.109,"endTime":454.679,"body":"is a thermo meter, my grips like"},{"speaker":"Aaron Moncur","startTime":448.109,"endTime":454.679,"body":"a thermometer. Anyway, neither"},{"speaker":"Aaron Moncur","startTime":454.679,"endTime":460.259,"body":"here nor there. Okay, Maestro"},{"speaker":"Aaron Moncur","startTime":454.679,"endTime":460.259,"body":"helps clients deliver premium"},{"speaker":"Aaron Moncur","startTime":460.289,"endTime":463.379,"body":"quality hardware products, not"},{"speaker":"Aaron Moncur","startTime":460.289,"endTime":463.379,"body":"just hardware products, but"},{"speaker":"Aaron Moncur","startTime":463.379,"endTime":467.459,"body":"premium quality hardware"},{"speaker":"Aaron Moncur","startTime":463.379,"endTime":467.459,"body":"products. What is a premium"},{"speaker":"Aaron Moncur","startTime":467.669,"endTime":469.799,"body":"hardware product? And"},{"speaker":"Aaron Moncur","startTime":467.669,"endTime":469.799,"body":"conversely, what what's an"},{"speaker":"Aaron Moncur","startTime":469.799,"endTime":472.769,"body":"example of a hardware product"},{"speaker":"Aaron Moncur","startTime":469.799,"endTime":472.769,"body":"that you wouldn't consider to be"},{"speaker":"Aaron Moncur","startTime":472.769,"endTime":473.309,"body":"premium?"},{"speaker":"Joe Moak","startTime":474.06,"endTime":480.45,"body":"Oh, yeah, that's great"},{"speaker":"Joe Moak","startTime":474.06,"endTime":480.45,"body":"question on, you know, it may be"},{"speaker":"Joe Moak","startTime":480.45,"endTime":482.94,"body":"a bit of a made up word. But"},{"speaker":"Joe Moak","startTime":480.45,"endTime":482.94,"body":"when I think of premium, and the"},{"speaker":"Joe Moak","startTime":482.94,"endTime":486.15,"body":"idea, the reason I use that"},{"speaker":"Joe Moak","startTime":482.94,"endTime":486.15,"body":"word, and the idea is the idea"},{"speaker":"Joe Moak","startTime":486.15,"endTime":490.23,"body":"I'm trying to get across is, you"},{"speaker":"Joe Moak","startTime":486.15,"endTime":490.23,"body":"know, we, we pay a lot of"},{"speaker":"Joe Moak","startTime":490.23,"endTime":495.27,"body":"attention to the experiences"},{"speaker":"Joe Moak","startTime":490.23,"endTime":495.27,"body":"that the products deliver to"},{"speaker":"Joe Moak","startTime":495.27,"endTime":502.86,"body":"customers. And there's, there's"},{"speaker":"Joe Moak","startTime":495.27,"endTime":502.86,"body":"an experience. And when you say"},{"speaker":"Joe Moak","startTime":502.86,"endTime":508.68,"body":"the word premium, you're setting"},{"speaker":"Joe Moak","startTime":502.86,"endTime":508.68,"body":"expectations, that the object of"},{"speaker":"Joe Moak","startTime":508.68,"endTime":511.35,"body":"that advice, the product that"},{"speaker":"Joe Moak","startTime":508.68,"endTime":511.35,"body":"you're going to interact with,"},{"speaker":"Joe Moak","startTime":512.46,"endTime":518.13,"body":"has some niceties that maybe"},{"speaker":"Joe Moak","startTime":512.46,"endTime":518.13,"body":"unexpected, maybe it's a level"},{"speaker":"Joe Moak","startTime":518.13,"endTime":523.02,"body":"of performance, maybe it's a"},{"speaker":"Joe Moak","startTime":518.13,"endTime":523.02,"body":"level of fit and finish. The the"},{"speaker":"Joe Moak","startTime":523.05,"endTime":527.61,"body":"big idea behind that word"},{"speaker":"Joe Moak","startTime":523.05,"endTime":527.61,"body":"premium is that we, we care a"},{"speaker":"Joe Moak","startTime":527.61,"endTime":531.84,"body":"lot about the customer and how"},{"speaker":"Joe Moak","startTime":527.61,"endTime":531.84,"body":"they interact with the product."},{"speaker":"Joe Moak","startTime":532.2,"endTime":536.1,"body":"And there are things that"},{"speaker":"Joe Moak","startTime":532.2,"endTime":536.1,"body":"designers and engineers can do"},{"speaker":"Joe Moak","startTime":536.1,"endTime":538.8,"body":"and the design and development"},{"speaker":"Joe Moak","startTime":536.1,"endTime":538.8,"body":"of a product to really elevate"},{"speaker":"Joe Moak","startTime":538.92,"endTime":541.26,"body":"that experience. And then there"},{"speaker":"Joe Moak","startTime":538.92,"endTime":541.26,"body":"are things that designers and"},{"speaker":"Joe Moak","startTime":541.26,"endTime":547.56,"body":"engineers can do to detract from"},{"speaker":"Joe Moak","startTime":541.26,"endTime":547.56,"body":"that experience. And, you know,"},{"speaker":"Joe Moak","startTime":547.56,"endTime":555.42,"body":"we continually strive to apply"},{"speaker":"Joe Moak","startTime":547.56,"endTime":555.42,"body":"engineering rigor to those touch"},{"speaker":"Joe Moak","startTime":555.42,"endTime":559.23,"body":"points that we know are going to"},{"speaker":"Joe Moak","startTime":555.42,"endTime":559.23,"body":"be important and resonate with"},{"speaker":"Joe Moak","startTime":559.23,"endTime":562.29,"body":"customers. When working with"},{"speaker":"Joe Moak","startTime":559.23,"endTime":562.29,"body":"startups, it's really important"},{"speaker":"Joe Moak","startTime":562.29,"endTime":567.39,"body":"to not over index on features"},{"speaker":"Joe Moak","startTime":562.29,"endTime":567.39,"body":"that, you know, maybe some"},{"speaker":"Joe Moak","startTime":567.39,"endTime":574.38,"body":"people or some beliefs push you"},{"speaker":"Joe Moak","startTime":567.39,"endTime":574.38,"body":"to apply engineering rigor to"},{"speaker":"Joe Moak","startTime":574.38,"endTime":578.4,"body":"that might not matter. Right? So"},{"speaker":"Joe Moak","startTime":574.38,"endTime":578.4,"body":"anyway, that's the big idea"},{"speaker":"Joe Moak","startTime":578.4,"endTime":581.49,"body":"behind premium. It's the things"},{"speaker":"Joe Moak","startTime":578.4,"endTime":581.49,"body":"that customers care about. And"},{"speaker":"Joe Moak","startTime":581.49,"endTime":585.09,"body":"then it doesn't necessarily"},{"speaker":"Joe Moak","startTime":581.49,"endTime":585.09,"body":"always mean the high cost. It"},{"speaker":"Joe Moak","startTime":585.09,"endTime":587.7,"body":"just means that we're paying"},{"speaker":"Joe Moak","startTime":585.09,"endTime":587.7,"body":"attention to those important"},{"speaker":"Joe Moak","startTime":587.7,"endTime":589.2,"body":"details. Have"},{"speaker":"Aaron Moncur","startTime":589.2,"endTime":590.88,"body":"you found it"},{"speaker":"Aaron Moncur","startTime":589.2,"endTime":590.88,"body":"challenging at all to"},{"speaker":"Aaron Moncur","startTime":590.88,"endTime":595.92,"body":"differentiate yourself as a you"},{"speaker":"Aaron Moncur","startTime":590.88,"endTime":595.92,"body":"know, a premium service firm"},{"speaker":"Aaron Moncur","startTime":595.92,"endTime":599.28,"body":"because it feels like everyone"},{"speaker":"Aaron Moncur","startTime":595.92,"endTime":599.28,"body":"these days is claiming that"},{"speaker":"Aaron Moncur","startTime":599.31,"endTime":603.27,"body":"Yeah, our Where's our widget or"},{"speaker":"Aaron Moncur","startTime":599.31,"endTime":603.27,"body":"service where premium? You know,"},{"speaker":"Aaron Moncur","startTime":603.33,"endTime":606.96,"body":"this is the platinum level here."},{"speaker":"Aaron Moncur","startTime":603.33,"endTime":606.96,"body":"And the word has almost lots of"},{"speaker":"Aaron Moncur","startTime":606.99,"endTime":609.78,"body":"lost its meaning because"},{"speaker":"Aaron Moncur","startTime":606.99,"endTime":609.78,"body":"everyone is claiming to be"},{"speaker":"Aaron Moncur","startTime":609.81,"endTime":614.01,"body":"premium or platinum. What do you"},{"speaker":"Aaron Moncur","startTime":609.81,"endTime":614.01,"body":"what have you been able to do to"},{"speaker":"Aaron Moncur","startTime":614.01,"endTime":617.94,"body":"really differentiate your firm"},{"speaker":"Aaron Moncur","startTime":614.01,"endTime":617.94,"body":"is truly like we pay attention"},{"speaker":"Aaron Moncur","startTime":617.94,"endTime":621.93,"body":"to this stuff, we spend a lot of"},{"speaker":"Aaron Moncur","startTime":617.94,"endTime":621.93,"body":"time looking at these items."},{"speaker":"Joe Moak","startTime":622.469,"endTime":625.589,"body":"Yeah, we talked about"},{"speaker":"Joe Moak","startTime":622.469,"endTime":625.589,"body":"the specifics of those customer"},{"speaker":"Joe Moak","startTime":625.589,"endTime":628.349,"body":"touch points. And then, you"},{"speaker":"Joe Moak","startTime":625.589,"endTime":628.349,"body":"know, honestly, there's nothing"},{"speaker":"Joe Moak","startTime":628.349,"endTime":632.069,"body":"like a portfolio piece sitting"},{"speaker":"Joe Moak","startTime":628.349,"endTime":632.069,"body":"in front of you, where you can"},{"speaker":"Joe Moak","startTime":632.099,"endTime":635.489,"body":"you can bring out the parts, you"},{"speaker":"Joe Moak","startTime":632.099,"endTime":635.489,"body":"can bring out the products and"},{"speaker":"Joe Moak","startTime":635.489,"endTime":640.049,"body":"say, Yeah, you know, many other"},{"speaker":"Joe Moak","startTime":635.489,"endTime":640.049,"body":"organizations would choose to"},{"speaker":"Joe Moak","startTime":640.679,"endTime":646.259,"body":"ignore some of these details,"},{"speaker":"Joe Moak","startTime":640.679,"endTime":646.259,"body":"when you choose to embrace these"},{"speaker":"Joe Moak","startTime":646.259,"endTime":649.199,"body":"details and understand that your"},{"speaker":"Joe Moak","startTime":646.259,"endTime":649.199,"body":"customers might actually"},{"speaker":"Joe Moak","startTime":649.829,"endTime":653.969,"body":"interact with this product and"},{"speaker":"Joe Moak","startTime":649.829,"endTime":653.969,"body":"experience these details here is"},{"speaker":"Joe Moak","startTime":653.969,"endTime":656.849,"body":"how they might resolve and how"},{"speaker":"Joe Moak","startTime":653.969,"endTime":656.849,"body":"they resolve differently when"},{"speaker":"Joe Moak","startTime":656.849,"endTime":663.149,"body":"you pay this level of attention"},{"speaker":"Joe Moak","startTime":656.849,"endTime":663.149,"body":"and care and execution. And you"},{"speaker":"Joe Moak","startTime":663.149,"endTime":665.999,"body":"just compare that to a product"},{"speaker":"Joe Moak","startTime":663.149,"endTime":665.999,"body":"where you know, that type of"},{"speaker":"Joe Moak","startTime":666.029,"endTime":669.029,"body":"attention hasn't been applied?"},{"speaker":"Aaron Moncur","startTime":669.87,"endTime":673.11,"body":"Can Can you think"},{"speaker":"Aaron Moncur","startTime":669.87,"endTime":673.11,"body":"of a product or a project where"},{"speaker":"Aaron Moncur","startTime":673.38,"endTime":676.89,"body":"maybe you had the opportunity to"},{"speaker":"Aaron Moncur","startTime":673.38,"endTime":676.89,"body":"kind of gloss over one of these"},{"speaker":"Aaron Moncur","startTime":676.89,"endTime":679.92,"body":"premium touchpoints? But you"},{"speaker":"Aaron Moncur","startTime":676.89,"endTime":679.92,"body":"didn't, you decided, okay, this,"},{"speaker":"Aaron Moncur","startTime":679.95,"endTime":683.43,"body":"this is one of those features,"},{"speaker":"Aaron Moncur","startTime":679.95,"endTime":683.43,"body":"that's going to make the product"},{"speaker":"Aaron Moncur","startTime":683.43,"endTime":686.49,"body":"premium. So let's spend the time"},{"speaker":"Aaron Moncur","startTime":683.43,"endTime":686.49,"body":"and let's really work this out"},{"speaker":"Aaron Moncur","startTime":686.49,"endTime":689.85,"body":"and figure out that feature. Can"},{"speaker":"Aaron Moncur","startTime":686.49,"endTime":689.85,"body":"you think of any examples of"},{"speaker":"Aaron Moncur","startTime":689.85,"endTime":690.27,"body":"that."},{"speaker":"Joe Moak","startTime":736.07,"endTime":743.87,"body":"On the first Apple TV,"},{"speaker":"Joe Moak","startTime":736.07,"endTime":743.87,"body":"there's where the bottom cover"},{"speaker":"Joe Moak","startTime":743.9,"endTime":748.07,"body":"intersects, the aluminum rang on"},{"speaker":"Joe Moak","startTime":743.9,"endTime":748.07,"body":"the outside, if you look"},{"speaker":"Joe Moak","startTime":748.07,"endTime":752.24,"body":"underneath, there's a form on"},{"speaker":"Joe Moak","startTime":748.07,"endTime":752.24,"body":"the sheet metal that tucks"},{"speaker":"Joe Moak","startTime":752.24,"endTime":757.94,"body":"underneath the lip on the inside"},{"speaker":"Joe Moak","startTime":752.24,"endTime":757.94,"body":"underside of the Apple TV. And"},{"speaker":"Joe Moak","startTime":757.94,"endTime":763.82,"body":"we used a form cutter that was"},{"speaker":"Joe Moak","startTime":757.94,"endTime":763.82,"body":"the same shape as the band on"},{"speaker":"Joe Moak","startTime":763.82,"endTime":768.2,"body":"the sheet metal right at the"},{"speaker":"Joe Moak","startTime":763.82,"endTime":768.2,"body":"point that it intersected the"},{"speaker":"Joe Moak","startTime":768.23,"endTime":773.69,"body":"ring, so that when you tuck the"},{"speaker":"Joe Moak","startTime":768.23,"endTime":773.69,"body":"sheet metal into the slot, as"},{"speaker":"Joe Moak","startTime":773.69,"endTime":778.28,"body":"the cutter pulled away at left"},{"speaker":"Joe Moak","startTime":773.69,"endTime":778.28,"body":"behind a surface that matched"},{"speaker":"Joe Moak","startTime":779.27,"endTime":781.1,"body":"the sheet metal that touches"},{"speaker":"Aaron Moncur","startTime":781.7,"endTime":784.13,"body":"That's so great. I"},{"speaker":"Aaron Moncur","startTime":781.7,"endTime":784.13,"body":"just got chills listening to"},{"speaker":"Aaron Moncur","startTime":784.13,"endTime":788.12,"body":"that. I love it. Okay, this is"},{"speaker":"Aaron Moncur","startTime":784.13,"endTime":788.12,"body":"cool for a few reasons. First of"},{"speaker":"Aaron Moncur","startTime":788.12,"endTime":791.96,"body":"all, I have a first gen Apple"},{"speaker":"Aaron Moncur","startTime":788.12,"endTime":791.96,"body":"TV, and I'm gonna go take a look"},{"speaker":"Aaron Moncur","startTime":791.96,"endTime":796.43,"body":"at that now. And second of all,"},{"speaker":"Aaron Moncur","startTime":791.96,"endTime":796.43,"body":"I don't know if they call myself"},{"speaker":"Aaron Moncur","startTime":796.43,"endTime":801.83,"body":"a fanboy for Apple, but I really"},{"speaker":"Aaron Moncur","startTime":796.43,"endTime":801.83,"body":"do like their products. I have a"},{"speaker":"Aaron Moncur","startTime":801.83,"endTime":805.55,"body":"bunch of Apple gear. I actually"},{"speaker":"Aaron Moncur","startTime":801.83,"endTime":805.55,"body":"don't have any of the IMAX. I"},{"speaker":"Aaron Moncur","startTime":805.55,"endTime":808.43,"body":"know that was something that you"},{"speaker":"Aaron Moncur","startTime":805.55,"endTime":808.43,"body":"worked on no offense. I like my"},{"speaker":"Aaron Moncur","startTime":808.43,"endTime":813.95,"body":"PCs as well. But you know, the"},{"speaker":"Aaron Moncur","startTime":808.43,"endTime":813.95,"body":"iPad, the iPhone, the air pods,"},{"speaker":"Aaron Moncur","startTime":813.98,"endTime":817.94,"body":"I can't wait to get some of the"},{"speaker":"Aaron Moncur","startTime":813.98,"endTime":817.94,"body":"one of the air trackers that"},{"speaker":"Aaron Moncur","startTime":817.94,"endTime":821.69,"body":"they just came out with air"},{"speaker":"Aaron Moncur","startTime":817.94,"endTime":821.69,"body":"tags. That's what tracks Yeah,"},{"speaker":"Aaron Moncur","startTime":821.72,"endTime":825.14,"body":"very cool. So if you don't mind,"},{"speaker":"Aaron Moncur","startTime":821.72,"endTime":825.14,"body":"I'd love to spend a few minutes"},{"speaker":"Aaron Moncur","startTime":825.14,"endTime":827.33,"body":"just talking a little bit about"},{"speaker":"Aaron Moncur","startTime":825.14,"endTime":827.33,"body":"your experience working at"},{"speaker":"Aaron Moncur","startTime":827.33,"endTime":831.23,"body":"Apple. Sure. Okay, so you were"},{"speaker":"Aaron Moncur","startTime":827.33,"endTime":831.23,"body":"there for I guess, close to"},{"speaker":"Aaron Moncur","startTime":831.23,"endTime":835.46,"body":"seven years contributing on all"},{"speaker":"Aaron Moncur","startTime":831.23,"endTime":835.46,"body":"sorts of products from the the"},{"speaker":"Aaron Moncur","startTime":835.46,"endTime":841.82,"body":"iMac, the Mac, mini iPad, Apple"},{"speaker":"Aaron Moncur","startTime":835.46,"endTime":841.82,"body":"TV? What, what, if anything, do"},{"speaker":"Aaron Moncur","startTime":841.82,"endTime":843.38,"body":"you miss about working at Apple?"},{"speaker":"Joe Moak","startTime":844.73,"endTime":848.63,"body":"There are a few"},{"speaker":"Joe Moak","startTime":844.73,"endTime":848.63,"body":"things. The easiest thing like"},{"speaker":"Joe Moak","startTime":848.63,"endTime":853.49,"body":"the first thing that comes to"},{"speaker":"Joe Moak","startTime":848.63,"endTime":853.49,"body":"mind is the people. Very few"},{"speaker":"Joe Moak","startTime":853.49,"endTime":858.59,"body":"organizations have that sort of"},{"speaker":"Joe Moak","startTime":853.49,"endTime":858.59,"body":"concentration of really"},{"speaker":"Joe Moak","startTime":858.59,"endTime":863.6,"body":"passionate, really talented,"},{"speaker":"Joe Moak","startTime":858.59,"endTime":863.6,"body":"really intelligent people"},{"speaker":"Joe Moak","startTime":863.9,"endTime":867.95,"body":"working, just working their"},{"speaker":"Joe Moak","startTime":863.9,"endTime":867.95,"body":"tails off"},{"speaker":"Aaron Moncur","startTime":868.67,"endTime":871.01,"body":"premium quality"},{"speaker":"Aaron Moncur","startTime":868.67,"endTime":871.01,"body":"people working on premium"},{"speaker":"Aaron Moncur","startTime":871.01,"endTime":872.15,"body":"quality products."},{"speaker":"Joe Moak","startTime":872.21,"endTime":876.77,"body":"As cliche as it"},{"speaker":"Joe Moak","startTime":872.21,"endTime":876.77,"body":"sounds, man, there are not a lot"},{"speaker":"Joe Moak","startTime":876.77,"endTime":880.7,"body":"of Joker's around there. And you"},{"speaker":"Joe Moak","startTime":876.77,"endTime":880.7,"body":"got to bring your A game every"},{"speaker":"Joe Moak","startTime":880.7,"endTime":882.14,"body":"day. Yeah, that's"},{"speaker":"Aaron Moncur","startTime":882.17,"endTime":885.2,"body":"awesome. How does"},{"speaker":"Aaron Moncur","startTime":882.17,"endTime":885.2,"body":"how does Apple cultivate such a"},{"speaker":"Aaron Moncur","startTime":885.2,"endTime":886.64,"body":"high quality team?"},{"speaker":"Joe Moak","startTime":888.11,"endTime":892.88,"body":"When I was there, it"},{"speaker":"Joe Moak","startTime":888.11,"endTime":892.88,"body":"was it was sort of from the top,"},{"speaker":"Joe Moak","startTime":892.91,"endTime":898.46,"body":"you know, Steve and Johnny,"},{"speaker":"Joe Moak","startTime":892.91,"endTime":898.46,"body":"we're running the show. Man, the"},{"speaker":"Joe Moak","startTime":898.49,"endTime":902.18,"body":"those two guys are just"},{"speaker":"Joe Moak","startTime":898.49,"endTime":902.18,"body":"incredibly talented, incredibly"},{"speaker":"Joe Moak","startTime":902.18,"endTime":908.21,"body":"capable. And they had a really"},{"speaker":"Joe Moak","startTime":902.18,"endTime":908.21,"body":"good sense for what was possible"},{"speaker":"Joe Moak","startTime":910.1,"endTime":913.64,"body":"with regards to technology and"},{"speaker":"Joe Moak","startTime":910.1,"endTime":913.64,"body":"manufacturing and marketing,"},{"speaker":"Joe Moak","startTime":913.97,"endTime":920.27,"body":"messaging. And I feel like"},{"speaker":"Joe Moak","startTime":913.97,"endTime":920.27,"body":"there's sort of a personality"},{"speaker":"Joe Moak","startTime":920.27,"endTime":925.97,"body":"type that kind of gravitates"},{"speaker":"Joe Moak","startTime":920.27,"endTime":925.97,"body":"toward that kind of a challenge."},{"speaker":"Joe Moak","startTime":926.45,"endTime":930.98,"body":"And, you know, the bar was just"},{"speaker":"Joe Moak","startTime":926.45,"endTime":930.98,"body":"set really high. You know, I"},{"speaker":"Joe Moak","startTime":930.98,"endTime":934.61,"body":"felt like I had to work my tail"},{"speaker":"Joe Moak","startTime":930.98,"endTime":934.61,"body":"off to keep up with a lot of the"},{"speaker":"Joe Moak","startTime":934.61,"endTime":934.88,"body":"folks."},{"speaker":"Aaron Moncur","startTime":936.2,"endTime":938.96,"body":"How did they"},{"speaker":"Aaron Moncur","startTime":936.2,"endTime":938.96,"body":"communicate expectations to the"},{"speaker":"Aaron Moncur","startTime":938.96,"endTime":941.87,"body":"team? Like how does how did you"},{"speaker":"Aaron Moncur","startTime":938.96,"endTime":941.87,"body":"I mean, now you kind of know"},{"speaker":"Aaron Moncur","startTime":941.87,"endTime":945.92,"body":"Because apples is a huge thing,"},{"speaker":"Aaron Moncur","startTime":941.87,"endTime":945.92,"body":"but it was kind of in the"},{"speaker":"Aaron Moncur","startTime":945.92,"endTime":949.52,"body":"earlier days of Apple back then"},{"speaker":"Aaron Moncur","startTime":945.92,"endTime":949.52,"body":"and how did how do people know"},{"speaker":"Aaron Moncur","startTime":949.52,"endTime":953.27,"body":"coming in that this the really"},{"speaker":"Aaron Moncur","startTime":949.52,"endTime":953.27,"body":"hard high bar is what is"},{"speaker":"Aaron Moncur","startTime":953.27,"endTime":954.11,"body":"expected of me?"},{"speaker":"Joe Moak","startTime":956.45,"endTime":960.47,"body":"Do you know my first"},{"speaker":"Joe Moak","startTime":956.45,"endTime":960.47,"body":"experience with that happened in"},{"speaker":"Joe Moak","startTime":960.47,"endTime":964.43,"body":"the interview process? Okay,"},{"speaker":"Joe Moak","startTime":960.47,"endTime":964.43,"body":"without giving anything away?"},{"speaker":"Joe Moak","startTime":964.88,"endTime":971.0600000000001,"body":"The the questions that they"},{"speaker":"Joe Moak","startTime":964.88,"endTime":971.0600000000001,"body":"asked me were, were pretty,"},{"speaker":"Joe Moak","startTime":971.57,"endTime":974.99,"body":"pretty in depth, pretty"},{"speaker":"Joe Moak","startTime":971.57,"endTime":974.99,"body":"challenging. technical"},{"speaker":"Joe Moak","startTime":974.99,"endTime":978.05,"body":"standpoint. Yeah. Yeah, from"},{"speaker":"Joe Moak","startTime":974.99,"endTime":978.05,"body":"absolutely technical standpoint,"},{"speaker":"Joe Moak","startTime":978.05,"endTime":981.47,"body":"for sure. You know, I remember"},{"speaker":"Joe Moak","startTime":978.05,"endTime":981.47,"body":"distinctly my interview with"},{"speaker":"Joe Moak","startTime":981.47,"endTime":985.37,"body":"John Turnus, who was a manager"},{"speaker":"Joe Moak","startTime":981.47,"endTime":985.37,"body":"at the time, he's now VP of"},{"speaker":"Joe Moak","startTime":985.37,"endTime":992.87,"body":"hardware. Man, he drew a problem"},{"speaker":"Joe Moak","startTime":985.37,"endTime":992.87,"body":"up on the wall. And, you know,"},{"speaker":"Joe Moak","startTime":993.02,"endTime":995.48,"body":"gave me the challenge. And I"},{"speaker":"Joe Moak","startTime":993.02,"endTime":995.48,"body":"said, Okay, well, you know, here"},{"speaker":"Joe Moak","startTime":995.48,"endTime":997.91,"body":"are the ways that you could"},{"speaker":"Joe Moak","startTime":995.48,"endTime":997.91,"body":"solve it. And I was coming from"},{"speaker":"Joe Moak","startTime":997.91,"endTime":1000.73,"body":"a place where my boss was always"},{"speaker":"Joe Moak","startTime":997.91,"endTime":1000.73,"body":"telling me, okay, that's good"},{"speaker":"Joe Moak","startTime":1000.73,"endTime":1004.39,"body":"enough, like pencils down, just,"},{"speaker":"Joe Moak","startTime":1000.73,"endTime":1004.39,"body":"you know, ship it. And so I got"},{"speaker":"Joe Moak","startTime":1004.39,"endTime":1007.27,"body":"to a point in this process,"},{"speaker":"Joe Moak","startTime":1004.39,"endTime":1007.27,"body":"where I'm like, Okay, well, the"},{"speaker":"Joe Moak","startTime":1007.27,"endTime":1012.76,"body":"answer is about like this. And"},{"speaker":"Joe Moak","startTime":1007.27,"endTime":1012.76,"body":"he's like, Okay, what next? And"},{"speaker":"Joe Moak","startTime":1012.76,"endTime":1015.61,"body":"I'm like, Oh, you mean, I get to"},{"speaker":"Joe Moak","startTime":1012.76,"endTime":1015.61,"body":"I get to keep going, like you"},{"speaker":"Joe Moak","startTime":1015.61,"endTime":1019.27,"body":"want me to, like, do the"},{"speaker":"Joe Moak","startTime":1015.61,"endTime":1019.27,"body":"calculation. And he's like,"},{"speaker":"Joe Moak","startTime":1019.63,"endTime":1024.61,"body":"Yeah, wow. Okay. Great. So I"},{"speaker":"Joe Moak","startTime":1019.63,"endTime":1024.61,"body":"started doing the calculus."},{"speaker":"Joe Moak","startTime":1024.6399999999999,"endTime":1028.99,"body":"Yeah. And, and I'm like, holy"},{"speaker":"Joe Moak","startTime":1024.6399999999999,"endTime":1028.99,"body":"smokes, man, if we get to apply"},{"speaker":"Joe Moak","startTime":1028.99,"endTime":1035.98,"body":"this level of rigor to these,"},{"speaker":"Joe Moak","startTime":1028.99,"endTime":1035.98,"body":"you know, seemingly nebulous and"},{"speaker":"Joe Moak","startTime":1035.98,"endTime":1040.99,"body":"fluffy interaction points like"},{"speaker":"Joe Moak","startTime":1035.98,"endTime":1040.99,"body":"this, this is going to be a fun"},{"speaker":"Joe Moak","startTime":1040.99,"endTime":1047.23,"body":"job. Yeah. So that was my first"},{"speaker":"Joe Moak","startTime":1040.99,"endTime":1047.23,"body":"exposure. And then, you know, on"},{"speaker":"Joe Moak","startTime":1047.23,"endTime":1053.3799999999999,"body":"the inside, it's almost, you"},{"speaker":"Joe Moak","startTime":1047.23,"endTime":1053.3799999999999,"body":"know, it's been a while, my"},{"speaker":"Joe Moak","startTime":1053.3799999999999,"endTime":1056.2,"body":"memories that are coming back"},{"speaker":"Joe Moak","startTime":1053.3799999999999,"endTime":1056.2,"body":"there, it's more sort of, like,"},{"speaker":"Joe Moak","startTime":1056.26,"endTime":1061.6599999999999,"body":"tribal, kind of like a teamwork"},{"speaker":"Joe Moak","startTime":1056.26,"endTime":1061.6599999999999,"body":"type of mentality kind of"},{"speaker":"Joe Moak","startTime":1061.6599999999999,"endTime":1066.04,"body":"driving everyone to achieve, as"},{"speaker":"Joe Moak","startTime":1061.6599999999999,"endTime":1066.04,"body":"opposed to, you know, some, you"},{"speaker":"Joe Moak","startTime":1066.04,"endTime":1069.79,"body":"know, traditional carrot or"},{"speaker":"Joe Moak","startTime":1066.04,"endTime":1069.79,"body":"stick. It's more like, oh, yeah,"},{"speaker":"Joe Moak","startTime":1069.79,"endTime":1072.07,"body":"like, we're all gonna make this"},{"speaker":"Joe Moak","startTime":1069.79,"endTime":1072.07,"body":"thing that's like, going to be"},{"speaker":"Joe Moak","startTime":1072.07,"endTime":1075.34,"body":"the best of this thing that's"},{"speaker":"Joe Moak","startTime":1072.07,"endTime":1075.34,"body":"ever been made. No one's seen a"},{"speaker":"Joe Moak","startTime":1075.34,"endTime":1077.6799999999998,"body":"tablet before. That's this"},{"speaker":"Joe Moak","startTime":1075.34,"endTime":1077.6799999999998,"body":"organism, like,"},{"speaker":"Aaron Moncur","startTime":1079.12,"endTime":1081.31,"body":"a really great"},{"speaker":"Aaron Moncur","startTime":1079.12,"endTime":1081.31,"body":"product, as opposed to I'll"},{"speaker":"Aaron Moncur","startTime":1081.31,"endTime":1083.8899999999999,"body":"hopefully get my quarterly"},{"speaker":"Aaron Moncur","startTime":1081.31,"endTime":1083.8899999999999,"body":"bonus, or, you know, that sort"},{"speaker":"Aaron Moncur","startTime":1083.8899999999999,"endTime":1084.7299999999998,"body":"of thing. I"},{"speaker":"Joe Moak","startTime":1084.7299999999998,"endTime":1088.27,"body":"didn't see much, or if"},{"speaker":"Joe Moak","startTime":1084.7299999999998,"endTime":1088.27,"body":"any of that at all, it was, you"},{"speaker":"Joe Moak","startTime":1088.27,"endTime":1092.9799999999998,"body":"know, how awesome were you able"},{"speaker":"Joe Moak","startTime":1088.27,"endTime":1092.9799999999998,"body":"to design that thing? How, how"},{"speaker":"Joe Moak","startTime":1093.01,"endTime":1096.9699999999998,"body":"great did the parts come out?"},{"speaker":"Joe Moak","startTime":1093.01,"endTime":1096.9699999999998,"body":"What tricks did you do with the"},{"speaker":"Joe Moak","startTime":1096.9699999999998,"endTime":1101.08,"body":"injection molding to achieve?"},{"speaker":"Joe Moak","startTime":1096.9699999999998,"endTime":1101.08,"body":"These, you know, really"},{"speaker":"Joe Moak","startTime":1101.08,"endTime":1102.3999999999999,"body":"aggressive goals?"},{"speaker":"Aaron Moncur","startTime":1103.7199999999998,"endTime":1106.4799999999998,"body":"Very cool. This is"},{"speaker":"Aaron Moncur","startTime":1103.7199999999998,"endTime":1106.4799999999998,"body":"a total starstruck struck"},{"speaker":"Aaron Moncur","startTime":1106.51,"endTime":1110.77,"body":"question here. But did you have"},{"speaker":"Aaron Moncur","startTime":1106.51,"endTime":1110.77,"body":"any experiences with Steve Jobs?"},{"speaker":"Aaron Moncur","startTime":1110.77,"endTime":1113.11,"body":"Or Johnny Ive? Yeah,"},{"speaker":"Joe Moak","startTime":1113.1399999999999,"endTime":1117.1299999999999,"body":"yeah. Just a little"},{"speaker":"Joe Moak","startTime":1113.1399999999999,"endTime":1117.1299999999999,"body":"bit with Steve. But yeah,"},{"speaker":"Joe Moak","startTime":1117.1299999999999,"endTime":1121.6,"body":"pretty, pretty close with"},{"speaker":"Joe Moak","startTime":1117.1299999999999,"endTime":1121.6,"body":"Johnny, in that, you know, he"},{"speaker":"Joe Moak","startTime":1121.6,"endTime":1125.83,"body":"was the idea of Zack, and we"},{"speaker":"Joe Moak","startTime":1121.6,"endTime":1125.83,"body":"were doing, you know, weekly, or"},{"speaker":"Joe Moak","startTime":1125.83,"endTime":1131.1699999999998,"body":"bi weekly reviews, you know, we"},{"speaker":"Joe Moak","startTime":1125.83,"endTime":1131.1699999999998,"body":"work through all of the details"},{"speaker":"Joe Moak","startTime":1131.1699999999998,"endTime":1136.06,"body":"that were that were under"},{"speaker":"Joe Moak","startTime":1131.1699999999998,"endTime":1136.06,"body":"investigation. And we present"},{"speaker":"Joe Moak","startTime":1136.06,"endTime":1138.9699999999998,"body":"them to Johnny and say, Alright,"},{"speaker":"Joe Moak","startTime":1136.06,"endTime":1138.9699999999998,"body":"here's, here's what you asked"},{"speaker":"Joe Moak","startTime":1138.9699999999998,"endTime":1141.8799999999999,"body":"for, here's how we can achieve"},{"speaker":"Joe Moak","startTime":1138.9699999999998,"endTime":1141.8799999999999,"body":"that, or here's how we can't"},{"speaker":"Joe Moak","startTime":1141.8799999999999,"endTime":1144.82,"body":"achieve it. Here are the things"},{"speaker":"Joe Moak","startTime":1141.8799999999999,"endTime":1144.82,"body":"that we're doing to try to"},{"speaker":"Joe Moak","startTime":1144.82,"endTime":1147.4899999999998,"body":"achieve those goals. Were there"},{"speaker":"Aaron Moncur","startTime":1147.4899999999998,"endTime":1149.83,"body":"things that they"},{"speaker":"Aaron Moncur","startTime":1147.4899999999998,"endTime":1149.83,"body":"did as leaders, or maybe things"},{"speaker":"Aaron Moncur","startTime":1149.83,"endTime":1152.77,"body":"that they didn't do that that"},{"speaker":"Aaron Moncur","startTime":1149.83,"endTime":1152.77,"body":"really helped the teams Excel"},{"speaker":"Aaron Moncur","startTime":1152.77,"endTime":1153.6699999999998,"body":"and be their best?"},{"speaker":"Joe Moak","startTime":1155.56,"endTime":1158.6799999999998,"body":"You know, I, I would"},{"speaker":"Joe Moak","startTime":1155.56,"endTime":1158.6799999999998,"body":"guess that each engineer would"},{"speaker":"Joe Moak","startTime":1158.6799999999998,"endTime":1162.01,"body":"probably answer that question a"},{"speaker":"Joe Moak","startTime":1158.6799999999998,"endTime":1162.01,"body":"little bit differently. What's"},{"speaker":"Joe Moak","startTime":1162.01,"endTime":1164.7099999999998,"body":"coming to mind for me was,"},{"speaker":"Joe Moak","startTime":1162.01,"endTime":1164.7099999999998,"body":"again, it's like the team and"},{"speaker":"Joe Moak","startTime":1164.7099999999998,"endTime":1170.59,"body":"sort of the, you know, we're all"},{"speaker":"Joe Moak","startTime":1164.7099999999998,"endTime":1170.59,"body":"in this together mentality. You"},{"speaker":"Joe Moak","startTime":1170.59,"endTime":1174.1299999999999,"body":"know, when I showed up, man, I"},{"speaker":"Joe Moak","startTime":1170.59,"endTime":1174.1299999999999,"body":"thought that I knew engineering"},{"speaker":"Joe Moak","startTime":1174.1299999999999,"endTime":1177.34,"body":"pretty well. And I understood"},{"speaker":"Joe Moak","startTime":1174.1299999999999,"endTime":1177.34,"body":"design a little bit, and I"},{"speaker":"Joe Moak","startTime":1177.34,"endTime":1180.6999999999998,"body":"understood and then now I"},{"speaker":"Joe Moak","startTime":1177.34,"endTime":1180.6999999999998,"body":"realize I knew just a little bit"},{"speaker":"Joe Moak","startTime":1180.6999999999998,"endTime":1184.6299999999999,"body":"about engineering. I didn't"},{"speaker":"Joe Moak","startTime":1180.6999999999998,"endTime":1184.6299999999999,"body":"understand design at all. And,"},{"speaker":"Joe Moak","startTime":1184.6299999999999,"endTime":1189.55,"body":"you know, I've been in the room"},{"speaker":"Joe Moak","startTime":1184.6299999999999,"endTime":1189.55,"body":"where, where designers have"},{"speaker":"Joe Moak","startTime":1189.6699999999998,"endTime":1193.6899999999998,"body":"looked at apart and the"},{"speaker":"Joe Moak","startTime":1189.6699999999998,"endTime":1193.6899999999998,"body":"designers have come up with the"},{"speaker":"Joe Moak","startTime":1193.6899999999998,"endTime":1197.4399999999998,"body":"tooling solution. And, and all"},{"speaker":"Joe Moak","startTime":1193.6899999999998,"endTime":1197.4399999999998,"body":"the engineers in the room just"},{"speaker":"Joe Moak","startTime":1197.4399999999998,"endTime":1199.6899999999998,"body":"kind of shake their heads, and"},{"speaker":"Joe Moak","startTime":1197.4399999999998,"endTime":1199.6899999999998,"body":"they're like, oh, man,"},{"speaker":"Aaron Moncur","startTime":1200.2299999999998,"endTime":1203.02,"body":"that that'll"},{"speaker":"Aaron Moncur","startTime":1200.2299999999998,"endTime":1203.02,"body":"actually, yeah, we just lost to"},{"speaker":"Aaron Moncur","startTime":1203.02,"endTime":1204.1,"body":"the designers that"},{"speaker":"Joe Moak","startTime":1204.1,"endTime":1207.7299999999998,"body":"that that'll work. Not"},{"speaker":"Joe Moak","startTime":1204.1,"endTime":1207.7299999999998,"body":"me at that point. I'm, I'm glad"},{"speaker":"Joe Moak","startTime":1207.7299999999998,"endTime":1213.52,"body":"that they're in the room, you"},{"speaker":"Joe Moak","startTime":1207.7299999999998,"endTime":1213.52,"body":"know, yeah. Yeah, your question,"},{"speaker":"Joe Moak","startTime":1213.52,"endTime":1215.62,"body":"but that's, that's what's coming"},{"speaker":"Joe Moak","startTime":1213.52,"endTime":1215.62,"body":"to mind. For me."},{"speaker":"Aaron Moncur","startTime":1215.8899999999999,"endTime":1218.29,"body":"That brings up the"},{"speaker":"Aaron Moncur","startTime":1215.8899999999999,"endTime":1218.29,"body":"next question I wanted to ask"},{"speaker":"Aaron Moncur","startTime":1218.29,"endTime":1221.56,"body":"you, which is what did you learn"},{"speaker":"Aaron Moncur","startTime":1218.29,"endTime":1221.56,"body":"at Apple that's been useful in"},{"speaker":"Aaron Moncur","startTime":1221.56,"endTime":1223.6,"body":"your subsequent engineering"},{"speaker":"Aaron Moncur","startTime":1221.56,"endTime":1223.6,"body":"roles?"},{"speaker":"Joe Moak","startTime":1225.1,"endTime":1230.1399999999999,"body":"Really good question."},{"speaker":"Joe Moak","startTime":1225.1,"endTime":1230.1399999999999,"body":"And I think the biggest the"},{"speaker":"Joe Moak","startTime":1230.1399999999999,"endTime":1234.9399999999998,"body":"biggest thing that I took away"},{"speaker":"Joe Moak","startTime":1230.1399999999999,"endTime":1234.9399999999998,"body":"from it is that as a design"},{"speaker":"Joe Moak","startTime":1234.9399999999998,"endTime":1240.58,"body":"engineer, we spend a lot of time"},{"speaker":"Joe Moak","startTime":1234.9399999999998,"endTime":1240.58,"body":"looking at CAD on the screen,"},{"speaker":"Joe Moak","startTime":1240.8799999999999,"endTime":1244.4199999999998,"body":"spend a lot of time I'm looking"},{"speaker":"Joe Moak","startTime":1240.8799999999999,"endTime":1244.4199999999998,"body":"at prototype parts and sort of"},{"speaker":"Joe Moak","startTime":1244.4199999999998,"endTime":1247.27,"body":"vetting our design through"},{"speaker":"Joe Moak","startTime":1244.4199999999998,"endTime":1247.27,"body":"prototype, it's pretty standard"},{"speaker":"Joe Moak","startTime":1247.27,"endTime":1254.1399999999999,"body":"process. In high volume"},{"speaker":"Joe Moak","startTime":1247.27,"endTime":1254.1399999999999,"body":"production, I started to think"},{"speaker":"Joe Moak","startTime":1254.1399999999999,"endTime":1259.2399999999998,"body":"of my parts as, like really"},{"speaker":"Joe Moak","startTime":1254.1399999999999,"endTime":1259.2399999999998,"body":"terrible pieces of clay. That's"},{"speaker":"Joe Moak","startTime":1259.2399999999998,"endTime":1262.4799999999998,"body":"just kind of how I conceptualize"},{"speaker":"Joe Moak","startTime":1259.2399999999998,"endTime":1262.4799999999998,"body":"it. Nothing's flat, nothing"},{"speaker":"Joe Moak","startTime":1262.4799999999998,"endTime":1268.33,"body":"straight. Nothing is it none of"},{"speaker":"Joe Moak","startTime":1262.4799999999998,"endTime":1268.33,"body":"the geometry is as resolved as"},{"speaker":"Joe Moak","startTime":1268.33,"endTime":1272.1399999999999,"body":"I'd like it to be. And I've"},{"speaker":"Joe Moak","startTime":1268.33,"endTime":1272.1399999999999,"body":"started to imagine these these"},{"speaker":"Joe Moak","startTime":1272.1399999999999,"endTime":1278.4099999999999,"body":"sort of tolerance clouds around"},{"speaker":"Joe Moak","startTime":1272.1399999999999,"endTime":1278.4099999999999,"body":"all of my surfaces. And I've,"},{"speaker":"Joe Moak","startTime":1278.4699999999998,"endTime":1281.3799999999999,"body":"I've implemented some cad"},{"speaker":"Joe Moak","startTime":1278.4699999999998,"endTime":1281.3799999999999,"body":"practices that kind of helped me"},{"speaker":"Joe Moak","startTime":1281.3799999999999,"endTime":1285.9399999999998,"body":"in early architecture stages,"},{"speaker":"Joe Moak","startTime":1281.3799999999999,"endTime":1285.9399999999998,"body":"prioritize feature sets"},{"speaker":"Joe Moak","startTime":1285.9699999999998,"endTime":1292.87,"body":"prioritize assembly, so I can"},{"speaker":"Joe Moak","startTime":1285.9699999999998,"endTime":1292.87,"body":"start to I can predict"},{"speaker":"Joe Moak","startTime":1292.87,"endTime":1297.85,"body":"manufacturing yield, when I'm"},{"speaker":"Joe Moak","startTime":1292.87,"endTime":1297.85,"body":"developing architectures, try to"},{"speaker":"Joe Moak","startTime":1297.85,"endTime":1301.54,"body":"get it, you know, down to that"},{"speaker":"Joe Moak","startTime":1297.85,"endTime":1301.54,"body":"fundamental level of refinement"},{"speaker":"Joe Moak","startTime":1301.54,"endTime":1305.26,"body":"at the architecture level."},{"speaker":"Joe Moak","startTime":1301.54,"endTime":1305.26,"body":"tolerance analysis is an"},{"speaker":"Joe Moak","startTime":1305.35,"endTime":1308.9499999999998,"body":"incredibly helpful tool, as is"},{"speaker":"Joe Moak","startTime":1305.35,"endTime":1308.9499999999998,"body":"finite element analysis, if"},{"speaker":"Joe Moak","startTime":1308.9499999999998,"endTime":1312.6999999999998,"body":"you've got, you know, certainly"},{"speaker":"Joe Moak","startTime":1308.9499999999998,"endTime":1312.6999999999998,"body":"structural concerns, you know,"},{"speaker":"Joe Moak","startTime":1312.6999999999998,"endTime":1315.9699999999998,"body":"your parts, in addition to never"},{"speaker":"Joe Moak","startTime":1312.6999999999998,"endTime":1315.9699999999998,"body":"be plumb level or square,"},{"speaker":"Joe Moak","startTime":1315.9699999999998,"endTime":1319.2099999999998,"body":"they're also never infinitely"},{"speaker":"Joe Moak","startTime":1315.9699999999998,"endTime":1319.2099999999998,"body":"stiff, they're all flexible to"},{"speaker":"Joe Moak","startTime":1319.2099999999998,"endTime":1322.7199999999998,"body":"some extent. And I've been"},{"speaker":"Joe Moak","startTime":1319.2099999999998,"endTime":1322.7199999999998,"body":"really surprised about the metal"},{"speaker":"Joe Moak","startTime":1322.7199999999998,"endTime":1326.3799999999999,"body":"parts that have moved in a"},{"speaker":"Joe Moak","startTime":1322.7199999999998,"endTime":1326.3799999999999,"body":"sample and I think, oh,"},{"speaker":"Joe Moak","startTime":1326.3799999999999,"endTime":1328.78,"body":"everything, yeah, this thing is"},{"speaker":"Joe Moak","startTime":1326.3799999999999,"endTime":1328.78,"body":"going to be super stiff. Well,"},{"speaker":"Joe Moak","startTime":1328.78,"endTime":1331.9899999999998,"body":"it turns out, if you stack up,"},{"speaker":"Joe Moak","startTime":1328.78,"endTime":1331.9899999999998,"body":"you know, three other layers and"},{"speaker":"Joe Moak","startTime":1331.9899999999998,"endTime":1334.87,"body":"then put them all together, like"},{"speaker":"Joe Moak","startTime":1331.9899999999998,"endTime":1334.87,"body":"the metal might actually move,"},{"speaker":"Joe Moak","startTime":1335.1699999999998,"endTime":1341.56,"body":"and might it might actually"},{"speaker":"Joe Moak","startTime":1335.1699999999998,"endTime":1341.56,"body":"detune an antenna or get might,"},{"speaker":"Joe Moak","startTime":1341.77,"endTime":1346.57,"body":"it might create a discontinuity"},{"speaker":"Joe Moak","startTime":1341.77,"endTime":1346.57,"body":"and a surface that reflects"},{"speaker":"Joe Moak","startTime":1346.57,"endTime":1350.4699999999998,"body":"light in an unfavorable way. And"},{"speaker":"Joe Moak","startTime":1346.57,"endTime":1350.4699999999998,"body":"now it looks on flat when it"},{"speaker":"Joe Moak","startTime":1350.4699999999998,"endTime":1353.6799999999998,"body":"shouldn't be flattered. All"},{"speaker":"Joe Moak","startTime":1350.4699999999998,"endTime":1353.6799999999998,"body":"kinds of little things that can"},{"speaker":"Joe Moak","startTime":1353.6799999999998,"endTime":1358.4199999999998,"body":"happen. So anyway, that idea of"},{"speaker":"Joe Moak","startTime":1353.6799999999998,"endTime":1358.4199999999998,"body":"you know, even though it looks"},{"speaker":"Joe Moak","startTime":1358.54,"endTime":1361.81,"body":"clean on the screen, and this"},{"speaker":"Joe Moak","startTime":1358.54,"endTime":1361.81,"body":"machine prototype works really"},{"speaker":"Joe Moak","startTime":1361.81,"endTime":1366.1899999999998,"body":"well. We start making millions"},{"speaker":"Joe Moak","startTime":1361.81,"endTime":1366.1899999999998,"body":"of these things, they're all"},{"speaker":"Joe Moak","startTime":1366.1899999999998,"endTime":1367.6599999999999,"body":"going to be just a little bit"},{"speaker":"Joe Moak","startTime":1366.1899999999998,"endTime":1367.6599999999999,"body":"different."},{"speaker":"Aaron Moncur","startTime":1369.25,"endTime":1372.2199999999998,"body":"You talked a"},{"speaker":"Aaron Moncur","startTime":1369.25,"endTime":1372.2199999999998,"body":"little bit about some strategies"},{"speaker":"Aaron Moncur","startTime":1372.2199999999998,"endTime":1376.54,"body":"that you use architecting at the"},{"speaker":"Aaron Moncur","startTime":1372.2199999999998,"endTime":1376.54,"body":"beginning of of your project,"},{"speaker":"Aaron Moncur","startTime":1377.86,"endTime":1381.9399999999998,"body":"even within CAD, what CAD are"},{"speaker":"Aaron Moncur","startTime":1377.86,"endTime":1381.9399999999998,"body":"you using annex?"},{"speaker":"Aaron Moncur","startTime":1382.27,"endTime":1386.05,"body":"Annex? Okay, what can you touch"},{"speaker":"Aaron Moncur","startTime":1382.27,"endTime":1386.05,"body":"on some of those strategies that"},{"speaker":"Aaron Moncur","startTime":1386.05,"endTime":1389.2299999999998,"body":"you use to help keep things"},{"speaker":"Aaron Moncur","startTime":1386.05,"endTime":1389.2299999999998,"body":"organized? And I don't know,"},{"speaker":"Aaron Moncur","startTime":1389.2299999999998,"endTime":1393.28,"body":"ensure your tolerances are where"},{"speaker":"Aaron Moncur","startTime":1389.2299999999998,"endTime":1393.28,"body":"they should be? Yeah,"},{"speaker":"Joe Moak","startTime":1393.28,"endTime":1398.5,"body":"it's, for me, it comes"},{"speaker":"Joe Moak","startTime":1393.28,"endTime":1398.5,"body":"down to priorities. I"},{"speaker":"Joe Moak","startTime":1398.86,"endTime":1405.1299999999999,"body":"fundamentally on most projects,"},{"speaker":"Joe Moak","startTime":1398.86,"endTime":1405.1299999999999,"body":"I engineer the product, two ways"},{"speaker":"Joe Moak","startTime":1405.1599999999999,"endTime":1409.9899999999998,"body":"to start off sort of outside in,"},{"speaker":"Joe Moak","startTime":1405.1599999999999,"endTime":1409.9899999999998,"body":"if we have an ID proposition,"},{"speaker":"Joe Moak","startTime":1410.59,"endTime":1417.07,"body":"I'll start by prioritizing all"},{"speaker":"Joe Moak","startTime":1410.59,"endTime":1417.07,"body":"of the visible interfaces. And,"},{"speaker":"Joe Moak","startTime":1417.79,"endTime":1421.4199999999998,"body":"and I'll try to fit everything"},{"speaker":"Joe Moak","startTime":1417.79,"endTime":1421.4199999999998,"body":"inside. And I'll try to engineer"},{"speaker":"Joe Moak","startTime":1421.4499999999998,"endTime":1426.6399999999999,"body":"all of my datum interfaces, so"},{"speaker":"Joe Moak","startTime":1421.4499999999998,"endTime":1426.6399999999999,"body":"that I'm minimizing the visible"},{"speaker":"Joe Moak","startTime":1426.6399999999999,"endTime":1430.9599999999998,"body":"variation in gaps and offsets,"},{"speaker":"Joe Moak","startTime":1426.6399999999999,"endTime":1430.9599999999998,"body":"and any other alignments that"},{"speaker":"Joe Moak","startTime":1430.9599999999998,"endTime":1438.1,"body":"are important. By icons to LEDs,"},{"speaker":"Joe Moak","startTime":1430.9599999999998,"endTime":1438.1,"body":"connectors to connect or"},{"speaker":"Joe Moak","startTime":1438.1,"endTime":1443.1999999999998,"body":"openings, whatever those touch"},{"speaker":"Joe Moak","startTime":1438.1,"endTime":1443.1999999999998,"body":"points are, I try to make those"},{"speaker":"Joe Moak","startTime":1443.1999999999998,"endTime":1446.1999999999998,"body":"the first priority. And I asked"},{"speaker":"Joe Moak","startTime":1443.1999999999998,"endTime":1446.1999999999998,"body":"myself, Okay, well, if I care"},{"speaker":"Joe Moak","startTime":1446.1999999999998,"endTime":1449.77,"body":"about this reveal between these"},{"speaker":"Joe Moak","startTime":1446.1999999999998,"endTime":1449.77,"body":"two parts that customers are"},{"speaker":"Joe Moak","startTime":1449.77,"endTime":1454.36,"body":"going to see what are the"},{"speaker":"Joe Moak","startTime":1449.77,"endTime":1454.36,"body":"mechanical features that I can"},{"speaker":"Joe Moak","startTime":1454.4199999999998,"endTime":1458.11,"body":"engineer into these two parts so"},{"speaker":"Joe Moak","startTime":1454.4199999999998,"endTime":1458.11,"body":"that when I put them together,"},{"speaker":"Joe Moak","startTime":1458.62,"endTime":1462.34,"body":"the variation in gap and the"},{"speaker":"Joe Moak","startTime":1458.62,"endTime":1462.34,"body":"variation in offset is as small"},{"speaker":"Joe Moak","startTime":1462.34,"endTime":1468.52,"body":"as it could possibly be? So"},{"speaker":"Joe Moak","startTime":1462.34,"endTime":1468.52,"body":"that's thing one. And then thing"},{"speaker":"Joe Moak","startTime":1468.52,"endTime":1473.9799999999998,"body":"two, or or design process two is"},{"speaker":"Joe Moak","startTime":1468.52,"endTime":1473.9799999999998,"body":"outside in, when we actually"},{"speaker":"Joe Moak","startTime":1473.9799999999998,"endTime":1477.37,"body":"stack up the real technologies"},{"speaker":"Joe Moak","startTime":1473.9799999999998,"endTime":1477.37,"body":"that are required to deliver"},{"speaker":"Joe Moak","startTime":1477.37,"endTime":1480.6399999999999,"body":"these features to the customer."},{"speaker":"Joe Moak","startTime":1477.37,"endTime":1480.6399999999999,"body":"How much room do they take up?"},{"speaker":"Joe Moak","startTime":1480.85,"endTime":1486.1,"body":"Yeah, and where and where do the"},{"speaker":"Joe Moak","startTime":1480.85,"endTime":1486.1,"body":"big pieces have to live? And how"},{"speaker":"Joe Moak","startTime":1486.1,"endTime":1490.2099999999998,"body":"can we reconcile this"},{"speaker":"Joe Moak","startTime":1486.1,"endTime":1490.2099999999998,"body":"technological requirement with"},{"speaker":"Joe Moak","startTime":1490.2099999999998,"endTime":1491.9199999999998,"body":"these ID goals?"},{"speaker":"Aaron Moncur","startTime":1493.07,"endTime":1494.87,"body":"All right, I'm"},{"speaker":"Aaron Moncur","startTime":1493.07,"endTime":1494.87,"body":"going to take a very short break"},{"speaker":"Aaron Moncur","startTime":1494.87,"endTime":1498.6499999999999,"body":"here and share with the"},{"speaker":"Aaron Moncur","startTime":1494.87,"endTime":1498.6499999999999,"body":"listeners that Team pipeline.us"},{"speaker":"Aaron Moncur","startTime":1498.6499999999999,"endTime":1501.83,"body":"is where you can learn more"},{"speaker":"Aaron Moncur","startTime":1498.6499999999999,"endTime":1501.83,"body":"about how we help medical device"},{"speaker":"Aaron Moncur","startTime":1501.83,"endTime":1506.1499999999999,"body":"and other product engineering or"},{"speaker":"Aaron Moncur","startTime":1501.83,"endTime":1506.1499999999999,"body":"manufacturing teams develop"},{"speaker":"Aaron Moncur","startTime":1506.1499999999999,"endTime":1509.7199999999998,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":1506.1499999999999,"endTime":1509.7199999999998,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":1509.7199999999998,"endTime":1513.32,"body":"to characterize inspect,"},{"speaker":"Aaron Moncur","startTime":1509.7199999999998,"endTime":1513.32,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":1513.32,"endTime":1516.77,"body":"perform verification testing on"},{"speaker":"Aaron Moncur","startTime":1513.32,"endTime":1516.77,"body":"your devices. And speaking of"},{"speaker":"Aaron Moncur","startTime":1516.77,"endTime":1521.87,"body":"pipeline, we started out what is"},{"speaker":"Aaron Moncur","startTime":1516.77,"endTime":1521.87,"body":"about 12 years ago, something"},{"speaker":"Aaron Moncur","startTime":1521.87,"endTime":1526.4599999999998,"body":"like that, as a general product"},{"speaker":"Aaron Moncur","startTime":1521.87,"endTime":1526.4599999999998,"body":"design company. And one thing I"},{"speaker":"Aaron Moncur","startTime":1526.4599999999998,"endTime":1529.85,"body":"always found challenging about"},{"speaker":"Aaron Moncur","startTime":1526.4599999999998,"endTime":1529.85,"body":"such a business model is it"},{"speaker":"Aaron Moncur","startTime":1529.85,"endTime":1532.82,"body":"takes a long time to get really"},{"speaker":"Aaron Moncur","startTime":1529.85,"endTime":1532.82,"body":"good at all the different"},{"speaker":"Aaron Moncur","startTime":1532.82,"endTime":1536.33,"body":"disciplines required to run an"},{"speaker":"Aaron Moncur","startTime":1532.82,"endTime":1536.33,"body":"effective PD company right"},{"speaker":"Aaron Moncur","startTime":1536.36,"endTime":1539.27,"body":"industrial design and"},{"speaker":"Aaron Moncur","startTime":1536.36,"endTime":1539.27,"body":"electronics and engineering and"},{"speaker":"Aaron Moncur","startTime":1539.4499999999998,"endTime":1542.6299999999999,"body":"understanding supply chain"},{"speaker":"Aaron Moncur","startTime":1539.4499999999998,"endTime":1542.6299999999999,"body":"designing for plastic injection"},{"speaker":"Aaron Moncur","startTime":1542.6299999999999,"endTime":1545.57,"body":"molding and metal machining and"},{"speaker":"Aaron Moncur","startTime":1542.6299999999999,"endTime":1545.57,"body":"sheet metal, there's just so"},{"speaker":"Aaron Moncur","startTime":1545.57,"endTime":1549.1999999999998,"body":"many different disciplines that"},{"speaker":"Aaron Moncur","startTime":1545.57,"endTime":1549.1999999999998,"body":"you really have to know to be"},{"speaker":"Aaron Moncur","startTime":1549.1999999999998,"endTime":1554.03,"body":"successful in that model, versus"},{"speaker":"Aaron Moncur","startTime":1549.1999999999998,"endTime":1554.03,"body":"just specializing in one thing"},{"speaker":"Aaron Moncur","startTime":1554.03,"endTime":1557.3,"body":"that you can do over and over"},{"speaker":"Aaron Moncur","startTime":1554.03,"endTime":1557.3,"body":"and over and get really good at"},{"speaker":"Aaron Moncur","startTime":1557.3,"endTime":1562.37,"body":"much more quickly. Do you ever"},{"speaker":"Aaron Moncur","startTime":1557.3,"endTime":1562.37,"body":"find this to be the case? And"},{"speaker":"Aaron Moncur","startTime":1562.3999999999999,"endTime":1565.9099999999999,"body":"have you found it to be more"},{"speaker":"Aaron Moncur","startTime":1562.3999999999999,"endTime":1565.9099999999999,"body":"effective to have several kind"},{"speaker":"Aaron Moncur","startTime":1565.9099999999999,"endTime":1570.7399999999998,"body":"of like Jack's of all trades on"},{"speaker":"Aaron Moncur","startTime":1565.9099999999999,"endTime":1570.7399999999998,"body":"your team, or a few specialists"},{"speaker":"Aaron Moncur","startTime":1570.7399999999998,"endTime":1573.5,"body":"on your team in you know, the"},{"speaker":"Aaron Moncur","startTime":1570.7399999999998,"endTime":1573.5,"body":"different areas of product"},{"speaker":"Aaron Moncur","startTime":1573.5,"endTime":1574.04,"body":"development?"},{"speaker":"Joe Moak","startTime":1574.7299999999998,"endTime":1579.56,"body":"Yes, yes. And yes,"},{"speaker":"Joe Moak","startTime":1574.7299999999998,"endTime":1579.56,"body":"super, it's super hard. I often"},{"speaker":"Joe Moak","startTime":1579.56,"endTime":1587.9599999999998,"body":"feel like I ended up being a"},{"speaker":"Joe Moak","startTime":1579.56,"endTime":1587.9599999999998,"body":"part 3d real estate agent, and"},{"speaker":"Joe Moak","startTime":1587.9599999999998,"endTime":1589.4299999999998,"body":"part therapist."},{"speaker":"Aaron Moncur","startTime":1591.34,"endTime":1592.9299999999998,"body":"Tell me more about"},{"speaker":"Aaron Moncur","startTime":1591.34,"endTime":1592.9299999999998,"body":"both of those."},{"speaker":"Joe Moak","startTime":1594.58,"endTime":1598.9299999999998,"body":"When we're engineering"},{"speaker":"Joe Moak","startTime":1594.58,"endTime":1598.9299999999998,"body":"designing products, all of the"},{"speaker":"Joe Moak","startTime":1598.9299999999998,"endTime":1602.62,"body":"cross functional team members"},{"speaker":"Joe Moak","startTime":1598.9299999999998,"endTime":1602.62,"body":"needs some amount of volume."},{"speaker":"Joe Moak","startTime":1602.8,"endTime":1605.9499999999998,"body":"Inside the product. Electrical"},{"speaker":"Joe Moak","startTime":1602.8,"endTime":1605.9499999999998,"body":"engineers need board space and"},{"speaker":"Joe Moak","startTime":1605.9499999999998,"endTime":1614.5,"body":"component AI. Antenna RF"},{"speaker":"Joe Moak","startTime":1605.9499999999998,"endTime":1614.5,"body":"engineers need place for their"},{"speaker":"Joe Moak","startTime":1614.5,"endTime":1618.6999999999998,"body":"antennas, acoustic engineers"},{"speaker":"Joe Moak","startTime":1614.5,"endTime":1618.6999999999998,"body":"need back volume and open area."},{"speaker":"Joe Moak","startTime":1619.09,"endTime":1621.6699999999998,"body":"Thermal engineers, if you're"},{"speaker":"Joe Moak","startTime":1619.09,"endTime":1621.6699999999998,"body":"lucky enough to have one,"},{"speaker":"Joe Moak","startTime":1621.6699999999998,"endTime":1626.08,"body":"they're going to want metal or"},{"speaker":"Joe Moak","startTime":1621.6699999999998,"endTime":1626.08,"body":"graphite for spreading heat,"},{"speaker":"Joe Moak","startTime":1626.08,"endTime":1628.0,"body":"they're going to want fins,"},{"speaker":"Joe Moak","startTime":1626.08,"endTime":1628.0,"body":"they're going to want to blow or"},{"speaker":"Joe Moak","startTime":1628.0,"endTime":1632.62,"body":"they're going to want open area"},{"speaker":"Joe Moak","startTime":1628.0,"endTime":1632.62,"body":"and minimum gap. Like they're"},{"speaker":"Joe Moak","startTime":1632.62,"endTime":1637.51,"body":"just all of these different"},{"speaker":"Joe Moak","startTime":1632.62,"endTime":1637.51,"body":"groups that have a stake in the"},{"speaker":"Joe Moak","startTime":1637.51,"endTime":1643.2099999999998,"body":"product. And through most of my"},{"speaker":"Joe Moak","startTime":1637.51,"endTime":1643.2099999999998,"body":"career, it's been me and my team"},{"speaker":"Joe Moak","startTime":1643.2099999999998,"endTime":1647.4099999999999,"body":"who own the master CAD files."},{"speaker":"Joe Moak","startTime":1643.2099999999998,"endTime":1647.4099999999999,"body":"And you know, on paper, our"},{"speaker":"Joe Moak","startTime":1647.4099999999999,"endTime":1653.9799999999998,"body":"deliverable is 3d CAD and two"},{"speaker":"Joe Moak","startTime":1647.4099999999999,"endTime":1653.9799999999998,"body":"drawings. In order to develop"},{"speaker":"Joe Moak","startTime":1653.9799999999998,"endTime":1660.82,"body":"that 3d CAD and 2d drawing"},{"speaker":"Joe Moak","startTime":1653.9799999999998,"endTime":1660.82,"body":"package, to a point that when"},{"speaker":"Joe Moak","startTime":1660.82,"endTime":1662.2299999999998,"body":"all of the parts are"},{"speaker":"Joe Moak","startTime":1660.82,"endTime":1662.2299999999998,"body":"manufactured to the"},{"speaker":"Joe Moak","startTime":1662.2299999999998,"endTime":1665.77,"body":"specifications and put together,"},{"speaker":"Joe Moak","startTime":1662.2299999999998,"endTime":1665.77,"body":"you have premium product coming"},{"speaker":"Joe Moak","startTime":1665.77,"endTime":1671.8899999999999,"body":"off of the line, it's just an"},{"speaker":"Joe Moak","startTime":1665.77,"endTime":1671.8899999999999,"body":"incredibly intense, iterative"},{"speaker":"Joe Moak","startTime":1672.79,"endTime":1679.4499999999998,"body":"process with every single one of"},{"speaker":"Joe Moak","startTime":1672.79,"endTime":1679.4499999999998,"body":"those cross functional teams. is"},{"speaker":"Joe Moak","startTime":1679.4499999999998,"endTime":1685.57,"body":"so so yes, anytime we can bring"},{"speaker":"Joe Moak","startTime":1679.4499999999998,"endTime":1685.57,"body":"in subject matter experts on the"},{"speaker":"Joe Moak","startTime":1685.57,"endTime":1689.4699999999998,"body":"key touch points on the product,"},{"speaker":"Joe Moak","startTime":1685.57,"endTime":1689.4699999999998,"body":"super important. One of the"},{"speaker":"Joe Moak","startTime":1689.4699999999998,"endTime":1692.8,"body":"interesting things about working"},{"speaker":"Joe Moak","startTime":1689.4699999999998,"endTime":1692.8,"body":"at Apple is we have subject"},{"speaker":"Joe Moak","startTime":1692.8,"endTime":1698.8,"body":"matter experts for anything, if"},{"speaker":"Joe Moak","startTime":1692.8,"endTime":1698.8,"body":"you if you name a thing, like we"},{"speaker":"Joe Moak","startTime":1698.8,"endTime":1705.28,"body":"could either find the best or"},{"speaker":"Joe Moak","startTime":1698.8,"endTime":1705.28,"body":"engineer the best instantiation"},{"speaker":"Joe Moak","startTime":1705.28,"endTime":1709.3,"body":"of that thing at that point in"},{"speaker":"Joe Moak","startTime":1705.28,"endTime":1709.3,"body":"time, which was which was really"},{"speaker":"Joe Moak","startTime":1709.3,"endTime":1714.55,"body":"cool. Now as a consultancy, you"},{"speaker":"Joe Moak","startTime":1709.3,"endTime":1714.55,"body":"know, we don't have those"},{"speaker":"Joe Moak","startTime":1714.55,"endTime":1718.12,"body":"resources, not all of the"},{"speaker":"Joe Moak","startTime":1714.55,"endTime":1718.12,"body":"resources available. So the"},{"speaker":"Joe Moak","startTime":1718.12,"endTime":1721.78,"body":"trick that I have found is,"},{"speaker":"Joe Moak","startTime":1718.12,"endTime":1721.78,"body":"again, through that"},{"speaker":"Joe Moak","startTime":1721.78,"endTime":1724.6,"body":"prioritization, figure out what"},{"speaker":"Joe Moak","startTime":1721.78,"endTime":1724.6,"body":"it is about this product that"},{"speaker":"Joe Moak","startTime":1724.6,"endTime":1727.8999999999999,"body":"really matters most to"},{"speaker":"Joe Moak","startTime":1724.6,"endTime":1727.8999999999999,"body":"customers, and then figure out"},{"speaker":"Joe Moak","startTime":1727.9299999999998,"endTime":1731.59,"body":"who you need to bring it or what"},{"speaker":"Joe Moak","startTime":1727.9299999999998,"endTime":1731.59,"body":"expertise you need on the team."},{"speaker":"Joe Moak","startTime":1731.7399999999998,"endTime":1735.85,"body":"Do you have it on the team? If"},{"speaker":"Joe Moak","startTime":1731.7399999999998,"endTime":1735.85,"body":"you do great if not, go find it."},{"speaker":"Aaron Moncur","startTime":1736.33,"endTime":1740.7099999999998,"body":"Great advice. What"},{"speaker":"Aaron Moncur","startTime":1736.33,"endTime":1740.7099999999998,"body":"has been your favorite place to"},{"speaker":"Aaron Moncur","startTime":1740.7099999999998,"endTime":1742.57,"body":"work and why?"},{"speaker":"Joe Moak","startTime":1744.01,"endTime":1753.58,"body":"Oh, oh, I'm just gonna"},{"speaker":"Joe Moak","startTime":1744.01,"endTime":1753.58,"body":"say Maestro. Because yeah, I"},{"speaker":"Joe Moak","startTime":1753.58,"endTime":1757.2399999999998,"body":"built it so that it would be the"},{"speaker":"Joe Moak","startTime":1753.58,"endTime":1757.2399999999998,"body":"My favorite place"},{"speaker":"Aaron Moncur","startTime":1757.51,"endTime":1760.9599999999998,"body":"and what what"},{"speaker":"Aaron Moncur","startTime":1757.51,"endTime":1760.9599999999998,"body":"elements of designing maestro,"},{"speaker":"Aaron Moncur","startTime":1761.4099999999999,"endTime":1765.79,"body":"were intentionally incorporated"},{"speaker":"Aaron Moncur","startTime":1761.4099999999999,"endTime":1765.79,"body":"to fulfill that that desire that"},{"speaker":"Aaron Moncur","startTime":1765.79,"endTime":1767.86,"body":"being the best place that you"},{"speaker":"Aaron Moncur","startTime":1765.79,"endTime":1767.86,"body":"could work?"},{"speaker":"Joe Moak","startTime":1769.57,"endTime":1774.58,"body":"Oh, man. There, there"},{"speaker":"Joe Moak","startTime":1769.57,"endTime":1774.58,"body":"are a lot of things number one"},{"speaker":"Joe Moak","startTime":1774.58,"endTime":1778.9899999999998,"body":"was recruiting on we were able"},{"speaker":"Joe Moak","startTime":1774.58,"endTime":1778.9899999999998,"body":"to bring in a lot of really"},{"speaker":"Joe Moak","startTime":1778.9899999999998,"endTime":1783.1599999999999,"body":"great talent. Not just"},{"speaker":"Joe Moak","startTime":1778.9899999999998,"endTime":1783.1599999999999,"body":"engineering talent, design"},{"speaker":"Joe Moak","startTime":1783.1599999999999,"endTime":1793.81,"body":"talent, and project management"},{"speaker":"Joe Moak","startTime":1783.1599999999999,"endTime":1793.81,"body":"talent. Our space we have a 3200"},{"speaker":"Joe Moak","startTime":1793.81,"endTime":1798.79,"body":"square foot warehouse. 500 foot"},{"speaker":"Joe Moak","startTime":1793.81,"endTime":1798.79,"body":"square feet of dedicated shop."},{"speaker":"Joe Moak","startTime":1801.1,"endTime":1804.8799999999999,"body":"Yeah, so the layout of the place"},{"speaker":"Joe Moak","startTime":1801.1,"endTime":1804.8799999999999,"body":"is is a bit interesting. All of"},{"speaker":"Joe Moak","startTime":1804.8799999999999,"endTime":1811.4199999999998,"body":"our desks are like early. Early"},{"speaker":"Joe Moak","startTime":1804.8799999999999,"endTime":1811.4199999999998,"body":"night, sorry, early 20th century"},{"speaker":"Joe Moak","startTime":1812.53,"endTime":1816.1899999999998,"body":"kind of sheetmetal engineering"},{"speaker":"Joe Moak","startTime":1812.53,"endTime":1816.1899999999998,"body":"desks kind of Still. Still case"},{"speaker":"Joe Moak","startTime":1816.1899999999998,"endTime":1825.1599999999999,"body":"Tinker style. Yeah. Yeah, yeah,"},{"speaker":"Joe Moak","startTime":1816.1899999999998,"endTime":1825.1599999999999,"body":"the interior is all OSB. It's"},{"speaker":"Joe Moak","startTime":1825.1599999999999,"endTime":1829.2399999999998,"body":"just sanded OSB, which works"},{"speaker":"Joe Moak","startTime":1825.1599999999999,"endTime":1829.2399999999998,"body":"really nice. It's inexpensive."},{"speaker":"Joe Moak","startTime":1829.2399999999998,"endTime":1832.4199999999998,"body":"Number one. So when your"},{"speaker":"Joe Moak","startTime":1829.2399999999998,"endTime":1832.4199999999998,"body":"bootstrap consultancy, that"},{"speaker":"Joe Moak","startTime":1832.4199999999998,"endTime":1834.79,"body":"works nice. And it just kind of"},{"speaker":"Joe Moak","startTime":1832.4199999999998,"endTime":1834.79,"body":"looks cool."},{"speaker":"Aaron Moncur","startTime":1835.75,"endTime":1837.9699999999998,"body":"This this really"},{"speaker":"Aaron Moncur","startTime":1835.75,"endTime":1837.9699999999998,"body":"gets into the minutiae here we"},{"speaker":"Aaron Moncur","startTime":1837.9699999999998,"endTime":1843.61,"body":"are. More than likely going to"},{"speaker":"Aaron Moncur","startTime":1837.9699999999998,"endTime":1843.61,"body":"be Moving into a bigger space"},{"speaker":"Aaron Moncur","startTime":1843.6399999999999,"endTime":1847.1799999999998,"body":"and then in our future, and I"},{"speaker":"Aaron Moncur","startTime":1843.6399999999999,"endTime":1847.1799999999998,"body":"wonder how people organize their"},{"speaker":"Aaron Moncur","startTime":1847.1799999999998,"endTime":1851.2299999999998,"body":"spaces. Tell me how are your"},{"speaker":"Aaron Moncur","startTime":1847.1799999999998,"endTime":1851.2299999999998,"body":"desks placed? Like, do you have?"},{"speaker":"Aaron Moncur","startTime":1851.4399999999998,"endTime":1855.52,"body":"I don't know, two desks up"},{"speaker":"Aaron Moncur","startTime":1851.4399999999998,"endTime":1855.52,"body":"against each other with people"},{"speaker":"Aaron Moncur","startTime":1855.52,"endTime":1857.8899999999999,"body":"on either side. So they're kind"},{"speaker":"Aaron Moncur","startTime":1855.52,"endTime":1857.8899999999999,"body":"of facing each other or are the"},{"speaker":"Aaron Moncur","startTime":1857.8899999999999,"endTime":1862.2099999999998,"body":"desks spread out like facing the"},{"speaker":"Aaron Moncur","startTime":1857.8899999999999,"endTime":1862.2099999999998,"body":"walls are around the the bullpen"},{"speaker":"Aaron Moncur","startTime":1862.2099999999998,"endTime":1864.37,"body":"area? How do you arrange that?"},{"speaker":"Joe Moak","startTime":1864.6999999999998,"endTime":1870.1,"body":"Great question. Our"},{"speaker":"Joe Moak","startTime":1864.6999999999998,"endTime":1870.1,"body":"desks were in a grid, and the"},{"speaker":"Joe Moak","startTime":1870.1,"endTime":1873.6999999999998,"body":"middle of a large room with"},{"speaker":"Joe Moak","startTime":1870.1,"endTime":1873.6999999999998,"body":"actually quite a bit of space"},{"speaker":"Joe Moak","startTime":1873.7299999999998,"endTime":1878.32,"body":"around each desk, and the wall"},{"speaker":"Joe Moak","startTime":1873.7299999999998,"endTime":1878.32,"body":"was behind us. And that open"},{"speaker":"Joe Moak","startTime":1878.32,"endTime":1882.31,"body":"design space is out in front of"},{"speaker":"Joe Moak","startTime":1878.32,"endTime":1882.31,"body":"us. Okay, so everyone's sitting"},{"speaker":"Joe Moak","startTime":1882.31,"endTime":1885.4299999999998,"body":"at their desk is sort of a, you"},{"speaker":"Joe Moak","startTime":1882.31,"endTime":1885.4299999999998,"body":"know, looking up and seeing,"},{"speaker":"Joe Moak","startTime":1885.6399999999999,"endTime":1888.55,"body":"seeing the room seeing the open"},{"speaker":"Joe Moak","startTime":1885.6399999999999,"endTime":1888.55,"body":"space? And"},{"speaker":"Aaron Moncur","startTime":1888.55,"endTime":1890.26,"body":"is it like a"},{"speaker":"Aaron Moncur","startTime":1888.55,"endTime":1890.26,"body":"classroom where everyone is"},{"speaker":"Aaron Moncur","startTime":1890.26,"endTime":1894.01,"body":"pointed in facing the same"},{"speaker":"Aaron Moncur","startTime":1890.26,"endTime":1894.01,"body":"direction or different people"},{"speaker":"Aaron Moncur","startTime":1894.04,"endTime":1895.4799999999998,"body":"facing different directions?"},{"speaker":"Joe Moak","startTime":1895.87,"endTime":1898.4199999999998,"body":"Yeah, everybody's"},{"speaker":"Joe Moak","startTime":1895.87,"endTime":1898.4199999999998,"body":"everybody's desks are facing in"},{"speaker":"Joe Moak","startTime":1898.4199999999998,"endTime":1901.9299999999998,"body":"the same direction, though. At"},{"speaker":"Joe Moak","startTime":1898.4199999999998,"endTime":1901.9299999999998,"body":"any point during the day, it's"},{"speaker":"Joe Moak","startTime":1903.04,"endTime":1907.1799999999998,"body":"yes, pre COVID times, it was"},{"speaker":"Joe Moak","startTime":1903.04,"endTime":1907.1799999999998,"body":"rare to have everybody actually"},{"speaker":"Joe Moak","startTime":1907.1799999999998,"endTime":1910.27,"body":"in their seat at the same time"},{"speaker":"Joe Moak","startTime":1907.1799999999998,"endTime":1910.27,"body":"doing work. There was always"},{"speaker":"Joe Moak","startTime":1910.27,"endTime":1912.6399999999999,"body":"something happening in the shop,"},{"speaker":"Joe Moak","startTime":1910.27,"endTime":1912.6399999999999,"body":"always, you know, meeting"},{"speaker":"Joe Moak","startTime":1912.6399999999999,"endTime":1915.6699999999998,"body":"happening in one of the"},{"speaker":"Joe Moak","startTime":1912.6399999999999,"endTime":1915.6699999999998,"body":"conference rooms, my brother"},{"speaker":"Joe Moak","startTime":1915.6699999999998,"endTime":1920.6499999999999,"body":"built a super sweet live edge"},{"speaker":"Joe Moak","startTime":1915.6699999999998,"endTime":1920.6499999999999,"body":"table with blue epoxy down the"},{"speaker":"Joe Moak","startTime":1920.6499999999999,"endTime":1926.6499999999999,"body":"middle. Siberian moment, that's"},{"speaker":"Joe Moak","startTime":1920.6499999999999,"endTime":1926.6499999999999,"body":"right in the middle of the of"},{"speaker":"Joe Moak","startTime":1926.6499999999999,"endTime":1929.9199999999998,"body":"the room, up near the"},{"speaker":"Joe Moak","startTime":1926.6499999999999,"endTime":1929.9199999999998,"body":"whiteboard, we call it the"},{"speaker":"Joe Moak","startTime":1929.9199999999998,"endTime":1934.6299999999999,"body":"design review table, I find that"},{"speaker":"Joe Moak","startTime":1929.9199999999998,"endTime":1934.6299999999999,"body":"incred incredibly helpful. Just"},{"speaker":"Joe Moak","startTime":1934.6299999999999,"endTime":1937.84,"body":"having an open space with a with"},{"speaker":"Joe Moak","startTime":1934.6299999999999,"endTime":1937.84,"body":"a clean table with a whiteboard"},{"speaker":"Joe Moak","startTime":1937.84,"endTime":1944.11,"body":"next to it. incredibly useful."},{"speaker":"Joe Moak","startTime":1937.84,"endTime":1944.11,"body":"We also have a TV on an on an A"},{"speaker":"Joe Moak","startTime":1944.11,"endTime":1947.4099999999999,"body":"frame roller that we roll"},{"speaker":"Joe Moak","startTime":1944.11,"endTime":1947.4099999999999,"body":"around, because shuffle goes"},{"speaker":"Joe Moak","startTime":1947.4099999999999,"endTime":1951.6999999999998,"body":"into the design view room."},{"speaker":"Joe Moak","startTime":1947.4099999999999,"endTime":1951.6999999999998,"body":"conference room. Yeah. And"},{"speaker":"Aaron Moncur","startTime":1951.7299999999998,"endTime":1955.51,"body":"you can just like"},{"speaker":"Aaron Moncur","startTime":1951.7299999999998,"endTime":1955.51,"body":"cast onto that TV. Oh, that's a"},{"speaker":"Aaron Moncur","startTime":1955.51,"endTime":1959.1399999999999,"body":"great idea. That's right. Very"},{"speaker":"Aaron Moncur","startTime":1955.51,"endTime":1959.1399999999999,"body":"great. Okay, what else? What"},{"speaker":"Aaron Moncur","startTime":1959.1399999999999,"endTime":1962.35,"body":"else do you have in your, in"},{"speaker":"Aaron Moncur","startTime":1959.1399999999999,"endTime":1962.35,"body":"your shop and your office that"},{"speaker":"Aaron Moncur","startTime":1962.35,"endTime":1963.6399999999999,"body":"has been really useful?"},{"speaker":"Joe Moak","startTime":1967.12,"endTime":1971.8899999999999,"body":"Let's see, what do we"},{"speaker":"Joe Moak","startTime":1967.12,"endTime":1971.8899999999999,"body":"use? Often just, you know, the"},{"speaker":"Joe Moak","startTime":1971.9199999999998,"endTime":1975.9399999999998,"body":"the model shop, we ended up"},{"speaker":"Joe Moak","startTime":1971.9199999999998,"endTime":1975.9399999999998,"body":"using a lot of the hand tools"},{"speaker":"Joe Moak","startTime":1976.2399999999998,"endTime":1979.8999999999999,"body":"really often, you know, I have"},{"speaker":"Joe Moak","startTime":1976.2399999999998,"endTime":1979.8999999999999,"body":"a, I have a Bridgeport, and I"},{"speaker":"Joe Moak","startTime":1979.8999999999999,"endTime":1983.4099999999999,"body":"have a micromill that have"},{"speaker":"Joe Moak","startTime":1979.8999999999999,"endTime":1983.4099999999999,"body":"gotten me out of many a pinch."},{"speaker":"Joe Moak","startTime":1984.3999999999999,"endTime":1987.31,"body":"You know, the manufacturing"},{"speaker":"Joe Moak","startTime":1984.3999999999999,"endTime":1987.31,"body":"folks listening to this will"},{"speaker":"Joe Moak","startTime":1987.3999999999999,"endTime":1990.4899999999998,"body":"will laugh at their really low"},{"speaker":"Joe Moak","startTime":1987.3999999999999,"endTime":1990.4899999999998,"body":"utilization that those machines"},{"speaker":"Joe Moak","startTime":1990.4899999999998,"endTime":1994.3899999999999,"body":"see. But man, when you need it,"},{"speaker":"Joe Moak","startTime":1990.4899999999998,"endTime":1994.3899999999999,"body":"and you have it, and you don't"},{"speaker":"Joe Moak","startTime":1994.3899999999999,"endTime":1997.1799999999998,"body":"have to send a part out and wait"},{"speaker":"Joe Moak","startTime":1994.3899999999999,"endTime":1997.1799999999998,"body":"a week or two to get a"},{"speaker":"Joe Moak","startTime":1997.1799999999998,"endTime":2001.4699999999998,"body":"modification made. It pays for"},{"speaker":"Joe Moak","startTime":1997.1799999999998,"endTime":2001.4699999999998,"body":"itself. Absolutely."},{"speaker":"Aaron Moncur","startTime":2001.5,"endTime":2004.62,"body":"I can think of"},{"speaker":"Aaron Moncur","startTime":2001.5,"endTime":2004.62,"body":"more than one occasion where I"},{"speaker":"Aaron Moncur","startTime":2004.62,"endTime":2008.1299999999999,"body":"have jumped on our mill, which"},{"speaker":"Aaron Moncur","startTime":2004.62,"endTime":2008.1299999999999,"body":"is not a great mill. But you"},{"speaker":"Aaron Moncur","startTime":2008.1299999999999,"endTime":2011.85,"body":"know, it works for punching some"},{"speaker":"Aaron Moncur","startTime":2008.1299999999999,"endTime":2011.85,"body":"high precision holes or slots in"},{"speaker":"Aaron Moncur","startTime":2011.9399999999998,"endTime":2015.1499999999999,"body":"aluminum. And you know, to in"},{"speaker":"Aaron Moncur","startTime":2011.9399999999998,"endTime":2015.1499999999999,"body":"the morning, I'm out there,"},{"speaker":"Aaron Moncur","startTime":2015.4199999999998,"endTime":2018.6,"body":"putting some new holes in very"},{"speaker":"Aaron Moncur","startTime":2015.4199999999998,"endTime":2018.6,"body":"precise locations. And hey, save"},{"speaker":"Aaron Moncur","startTime":2018.6,"endTime":2020.1899999999998,"body":"the day delivery time."},{"speaker":"Joe Moak","startTime":2020.7299999999998,"endTime":2024.1799999999998,"body":"Yeah, yeah, I think"},{"speaker":"Joe Moak","startTime":2020.7299999999998,"endTime":2024.1799999999998,"body":"those Yeah, those capabilities."},{"speaker":"Joe Moak","startTime":2024.9899999999998,"endTime":2029.2199999999998,"body":"They don't look sexy in your"},{"speaker":"Joe Moak","startTime":2024.9899999999998,"endTime":2029.2199999999998,"body":"brochure, or on your website."},{"speaker":"Joe Moak","startTime":2029.2199999999998,"endTime":2031.53,"body":"But man when you're shaving"},{"speaker":"Joe Moak","startTime":2029.2199999999998,"endTime":2031.53,"body":"weeks off of the schedule,"},{"speaker":"Joe Moak","startTime":2031.56,"endTime":2035.6699999999998,"body":"because you can walk into a shop"},{"speaker":"Joe Moak","startTime":2031.56,"endTime":2035.6699999999998,"body":"and do that. Yeah, incredibly"},{"speaker":"Joe Moak","startTime":2035.6699999999998,"endTime":2036.2099999999998,"body":"valuable."},{"speaker":"Aaron Moncur","startTime":2038.1299999999999,"endTime":2040.56,"body":"Your tagline on"},{"speaker":"Aaron Moncur","startTime":2038.1299999999999,"endTime":2040.56,"body":"LinkedIn is I build and lead"},{"speaker":"Aaron Moncur","startTime":2040.56,"endTime":2043.8,"body":"teams that design and engineer"},{"speaker":"Aaron Moncur","startTime":2040.56,"endTime":2043.8,"body":"premium hardware products for"},{"speaker":"Aaron Moncur","startTime":2043.8,"endTime":2047.4899999999998,"body":"high volume manufacturing. Can"},{"speaker":"Aaron Moncur","startTime":2043.8,"endTime":2047.4899999999998,"body":"you tell me a little bit more"},{"speaker":"Aaron Moncur","startTime":2047.4899999999998,"endTime":2051.0,"body":"about building and leading your"},{"speaker":"Aaron Moncur","startTime":2047.4899999999998,"endTime":2051.0,"body":"teams? For example? What What"},{"speaker":"Aaron Moncur","startTime":2051.0,"endTime":2055.56,"body":"are? I don't know, like? This"},{"speaker":"Aaron Moncur","startTime":2051.0,"endTime":2055.56,"body":"sounds kind of cheesy to say it"},{"speaker":"Aaron Moncur","startTime":2055.56,"endTime":2058.17,"body":"this way. But what are some of"},{"speaker":"Aaron Moncur","startTime":2055.56,"endTime":2058.17,"body":"the top two or three things that"},{"speaker":"Aaron Moncur","startTime":2058.17,"endTime":2061.59,"body":"you've learned about building"},{"speaker":"Aaron Moncur","startTime":2058.17,"endTime":2061.59,"body":"and leading successful design"},{"speaker":"Aaron Moncur","startTime":2061.59,"endTime":2062.97,"body":"and engineering teams?"},{"speaker":"Joe Moak","startTime":2063.87,"endTime":2067.47,"body":"Yeah, I think the"},{"speaker":"Joe Moak","startTime":2063.87,"endTime":2067.47,"body":"first thing that comes to mind"},{"speaker":"Joe Moak","startTime":2067.47,"endTime":2073.17,"body":"here is I'm always learning."},{"speaker":"Joe Moak","startTime":2067.47,"endTime":2073.17,"body":"When I'm thinking about building"},{"speaker":"Joe Moak","startTime":2073.17,"endTime":2079.02,"body":"a team, I'm thinking about a"},{"speaker":"Joe Moak","startTime":2073.17,"endTime":2079.02,"body":"recruiting process. Had a great"},{"speaker":"Joe Moak","startTime":2079.02,"endTime":2084.96,"body":"opportunity at Apple, to learn"},{"speaker":"Joe Moak","startTime":2079.02,"endTime":2084.96,"body":"to interview folks and conduct"},{"speaker":"Joe Moak","startTime":2084.96,"endTime":2088.23,"body":"technical interviews. When I was"},{"speaker":"Joe Moak","startTime":2084.96,"endTime":2088.23,"body":"at Sonos helped them build the"},{"speaker":"Joe Moak","startTime":2088.23,"endTime":2094.7999999999997,"body":"team there. I got to practice"},{"speaker":"Joe Moak","startTime":2088.23,"endTime":2094.7999999999997,"body":"more the interviews around"},{"speaker":"Joe Moak","startTime":2094.7999999999997,"endTime":2103.62,"body":"behavioral aspects and"},{"speaker":"Joe Moak","startTime":2094.7999999999997,"endTime":2103.62,"body":"personalities and understanding"},{"speaker":"Joe Moak","startTime":2103.62,"endTime":2108.96,"body":"not just technical abilities,"},{"speaker":"Joe Moak","startTime":2103.62,"endTime":2108.96,"body":"but also a lot of companies use"},{"speaker":"Joe Moak","startTime":2108.96,"endTime":2113.7599999999998,"body":"culture fit, but it's, it's kind"},{"speaker":"Joe Moak","startTime":2108.96,"endTime":2113.7599999999998,"body":"of beyond culture fit. And I"},{"speaker":"Joe Moak","startTime":2113.7599999999998,"endTime":2116.16,"body":"don't know how to articulate it"},{"speaker":"Joe Moak","startTime":2113.7599999999998,"endTime":2116.16,"body":"because I'm just I'm not good at"},{"speaker":"Joe Moak","startTime":2116.16,"endTime":2121.17,"body":"it yet. So enter interviewing"},{"speaker":"Joe Moak","startTime":2116.16,"endTime":2121.17,"body":"and recruiting is one thing and"},{"speaker":"Joe Moak","startTime":2122.25,"endTime":2123.9,"body":"yeah, go ahead. Going"},{"speaker":"Aaron Moncur","startTime":2123.9,"endTime":2125.7,"body":"back to"},{"speaker":"Aaron Moncur","startTime":2123.9,"endTime":2125.7,"body":"interviewing and recruiting Have"},{"speaker":"Aaron Moncur","startTime":2125.7,"endTime":2130.29,"body":"there been any I don't know go"},{"speaker":"Aaron Moncur","startTime":2125.7,"endTime":2130.29,"body":"to questions or, or like pro"},{"speaker":"Aaron Moncur","startTime":2130.29,"endTime":2133.17,"body":"tips that you've used to"},{"speaker":"Aaron Moncur","startTime":2130.29,"endTime":2133.17,"body":"interview people and pretty"},{"speaker":"Aaron Moncur","startTime":2133.17,"endTime":2136.62,"body":"quickly assess whether whether"},{"speaker":"Aaron Moncur","startTime":2133.17,"endTime":2136.62,"body":"there'll be a good fit for the"},{"speaker":"Aaron Moncur","startTime":2136.62,"endTime":2138.24,"body":"team? For sure."},{"speaker":"Joe Moak","startTime":2138.45,"endTime":2143.88,"body":"I I like to conduct In"},{"speaker":"Joe Moak","startTime":2138.45,"endTime":2143.88,"body":"my interviews for maestro, you"},{"speaker":"Joe Moak","startTime":2143.88,"endTime":2145.62,"body":"know, we're we're less"},{"speaker":"Joe Moak","startTime":2143.88,"endTime":2145.62,"body":"structured than like a Sonos or"},{"speaker":"Joe Moak","startTime":2145.62,"endTime":2148.1099999999997,"body":"an apple where, you know, we've"},{"speaker":"Joe Moak","startTime":2145.62,"endTime":2148.1099999999997,"body":"got a panel and each person's"},{"speaker":"Joe Moak","startTime":2148.1099999999997,"endTime":2152.2799999999997,"body":"asking their, you know,"},{"speaker":"Joe Moak","startTime":2148.1099999999997,"endTime":2152.2799999999997,"body":"particular questions, I like to"},{"speaker":"Joe Moak","startTime":2152.31,"endTime":2156.63,"body":"frame up a series of technical"},{"speaker":"Joe Moak","startTime":2152.31,"endTime":2156.63,"body":"questions that are that are hard"},{"speaker":"Joe Moak","startTime":2156.63,"endTime":2160.2,"body":"enough and open ended enough"},{"speaker":"Joe Moak","startTime":2156.63,"endTime":2160.2,"body":"that we can have a kind of a"},{"speaker":"Joe Moak","startTime":2160.23,"endTime":2164.52,"body":"brainstorm conceptual design"},{"speaker":"Joe Moak","startTime":2160.23,"endTime":2164.52,"body":"discussion, and, and dip into"},{"speaker":"Joe Moak","startTime":2164.52,"endTime":2168.21,"body":"some technical details. And"},{"speaker":"Joe Moak","startTime":2164.52,"endTime":2168.21,"body":"really, I'm looking for two"},{"speaker":"Joe Moak","startTime":2168.21,"endTime":2171.6,"body":"major things, I'm looking for a"},{"speaker":"Joe Moak","startTime":2168.21,"endTime":2171.6,"body":"collaborative spirit of you"},{"speaker":"Joe Moak","startTime":2171.6,"endTime":2175.44,"body":"know, is this candidate going to"},{"speaker":"Joe Moak","startTime":2171.6,"endTime":2175.44,"body":"be okay, in a world where they"},{"speaker":"Joe Moak","startTime":2175.47,"endTime":2178.35,"body":"don't have all of the boundary"},{"speaker":"Joe Moak","startTime":2175.47,"endTime":2178.35,"body":"conditions? And they have to"},{"speaker":"Joe Moak","startTime":2178.35,"endTime":2181.08,"body":"make some assumptions? And they"},{"speaker":"Joe Moak","startTime":2178.35,"endTime":2181.08,"body":"have to kind of deal with some"},{"speaker":"Joe Moak","startTime":2181.08,"endTime":2184.65,"body":"ambiguity? And can they work"},{"speaker":"Joe Moak","startTime":2181.08,"endTime":2184.65,"body":"their way to finding an answer?"},{"speaker":"Joe Moak","startTime":2184.8599999999997,"endTime":2188.97,"body":"And then number two is, you"},{"speaker":"Joe Moak","startTime":2184.8599999999997,"endTime":2188.97,"body":"know, the technical ability,"},{"speaker":"Joe Moak","startTime":2189.15,"endTime":2192.8399999999997,"body":"like, is this candidate able to"},{"speaker":"Joe Moak","startTime":2189.15,"endTime":2192.8399999999997,"body":"apply engineering fundamentals"},{"speaker":"Joe Moak","startTime":2192.8399999999997,"endTime":2195.69,"body":"to solve real engineering"},{"speaker":"Joe Moak","startTime":2192.8399999999997,"endTime":2195.69,"body":"problems?"},{"speaker":"Aaron Moncur","startTime":2197.0699999999997,"endTime":2199.47,"body":"Along those lines,"},{"speaker":"Aaron Moncur","startTime":2197.0699999999997,"endTime":2199.47,"body":"what are some of the common"},{"speaker":"Aaron Moncur","startTime":2199.47,"endTime":2204.0899999999997,"body":"roadblocks that you see"},{"speaker":"Aaron Moncur","startTime":2199.47,"endTime":2204.0899999999997,"body":"engineering teams falling victim"},{"speaker":"Aaron Moncur","startTime":2204.0899999999997,"endTime":2204.39,"body":"to"},{"speaker":"Joe Moak","startTime":2205.5,"endTime":2207.99,"body":"in terms of recruiting"},{"speaker":"Joe Moak","startTime":2205.5,"endTime":2207.99,"body":"or just in general?"},{"speaker":"Aaron Moncur","startTime":2208.1099999999997,"endTime":2209.37,"body":"No, just in"},{"speaker":"Aaron Moncur","startTime":2208.1099999999997,"endTime":2209.37,"body":"general."},{"speaker":"Joe Moak","startTime":2213.27,"endTime":2220.14,"body":"Mistaking activity for"},{"speaker":"Joe Moak","startTime":2213.27,"endTime":2220.14,"body":"progress. We've got a bunch of"},{"speaker":"Joe Moak","startTime":2220.14,"endTime":2223.08,"body":"prototypes, you did a bunch of"},{"speaker":"Joe Moak","startTime":2220.14,"endTime":2223.08,"body":"calculations, we ran a bunch of"},{"speaker":"Joe Moak","startTime":2223.08,"endTime":2229.29,"body":"analyses. I was busy all day was"},{"speaker":"Joe Moak","startTime":2223.08,"endTime":2229.29,"body":"busy all day. That's it? That's"},{"speaker":"Joe Moak","startTime":2229.29,"endTime":2233.0699999999997,"body":"probably one of the most one of"},{"speaker":"Joe Moak","startTime":2229.29,"endTime":2233.0699999999997,"body":"the more common mistakes I see"},{"speaker":"Joe Moak","startTime":2233.0699999999997,"endTime":2234.99,"body":"teams making. How"},{"speaker":"Aaron Moncur","startTime":2234.99,"endTime":2237.0899999999997,"body":"have you helped?"},{"speaker":"Aaron Moncur","startTime":2234.99,"endTime":2237.0899999999997,"body":"Or how have your team's helped"},{"speaker":"Aaron Moncur","startTime":2237.0899999999997,"endTime":2242.3399999999997,"body":"each other? Identify when you're"},{"speaker":"Aaron Moncur","startTime":2237.0899999999997,"endTime":2242.3399999999997,"body":"just being busy, as opposed to"},{"speaker":"Aaron Moncur","startTime":2242.3399999999997,"endTime":2243.06,"body":"productive?"},{"speaker":"Joe Moak","startTime":2243.93,"endTime":2246.45,"body":"Oh, it's really easy."},{"speaker":"Joe Moak","startTime":2243.93,"endTime":2246.45,"body":"What what problem are you"},{"speaker":"Joe Moak","startTime":2246.45,"endTime":2250.29,"body":"solving? And why does the"},{"speaker":"Joe Moak","startTime":2246.45,"endTime":2250.29,"body":"customer care?"},{"speaker":"Aaron Moncur","startTime":2250.68,"endTime":2253.5,"body":"Got it? And if the"},{"speaker":"Aaron Moncur","startTime":2250.68,"endTime":2253.5,"body":"answers to those questions is"},{"speaker":"Aaron Moncur","startTime":2253.5,"endTime":2255.72,"body":"not, you know, aligned with what"},{"speaker":"Aaron Moncur","startTime":2253.5,"endTime":2255.72,"body":"it should be, then you know,"},{"speaker":"Aaron Moncur","startTime":2255.72,"endTime":2257.2799999999997,"body":"you're just getting busy. Yeah."},{"speaker":"Joe Moak","startTime":2257.58,"endTime":2259.5,"body":"Yeah. And every day,"},{"speaker":"Joe Moak","startTime":2257.58,"endTime":2259.5,"body":"I'll ask the team, why are we"},{"speaker":"Joe Moak","startTime":2259.5,"endTime":2261.06,"body":"not shipping this product right"},{"speaker":"Joe Moak","startTime":2259.5,"endTime":2261.06,"body":"now?"},{"speaker":"Aaron Moncur","startTime":2261.9,"endTime":2264.45,"body":"Nice. That's a"},{"speaker":"Aaron Moncur","startTime":2261.9,"endTime":2264.45,"body":"great question to ask. Yeah."},{"speaker":"Joe Moak","startTime":2264.63,"endTime":2266.31,"body":"And then there's"},{"speaker":"Joe Moak","startTime":2264.63,"endTime":2266.31,"body":"lovely. Is there like Joe? I"},{"speaker":"Joe Moak","startTime":2266.31,"endTime":2269.49,"body":"mean, haven't you seen the MIAA?"},{"speaker":"Joe Moak","startTime":2266.31,"endTime":2269.49,"body":"Well, of course, I've seen the"},{"speaker":"Joe Moak","startTime":2269.49,"endTime":2273.45,"body":"Mi L. IV. Let's talk about the"},{"speaker":"Joe Moak","startTime":2269.49,"endTime":2273.45,"body":"priorities on the Mi L. Are they"},{"speaker":"Joe Moak","startTime":2273.45,"endTime":2275.0099999999998,"body":"the same today as they were"},{"speaker":"Joe Moak","startTime":2273.45,"endTime":2275.0099999999998,"body":"yesterday?"},{"speaker":"Aaron Moncur","startTime":2276.21,"endTime":2278.19,"body":"Can you define mi"},{"speaker":"Aaron Moncur","startTime":2276.21,"endTime":2278.19,"body":"L for those who may not know"},{"speaker":"Aaron Moncur","startTime":2278.19,"endTime":2279.24,"body":"what it is? Master"},{"speaker":"Joe Moak","startTime":2279.24,"endTime":2281.46,"body":"issues list? Great."},{"speaker":"Aaron Moncur","startTime":2281.67,"endTime":2285.96,"body":"Okay. You've"},{"speaker":"Aaron Moncur","startTime":2281.67,"endTime":2285.96,"body":"worked at a few PD service"},{"speaker":"Aaron Moncur","startTime":2285.96,"endTime":2290.5499999999997,"body":"firms. And I'm curious what your"},{"speaker":"Aaron Moncur","startTime":2285.96,"endTime":2290.5499999999997,"body":"take is on how to charge for"},{"speaker":"Aaron Moncur","startTime":2290.5499999999997,"endTime":2293.4,"body":"this service time and material"},{"speaker":"Aaron Moncur","startTime":2290.5499999999997,"endTime":2293.4,"body":"or fixed price?"},{"speaker":"Joe Moak","startTime":2294.15,"endTime":2301.0499999999997,"body":"Oh, it's, it's all the"},{"speaker":"Joe Moak","startTime":2294.15,"endTime":2301.0499999999997,"body":"same to me. I tell I tell my"},{"speaker":"Joe Moak","startTime":2301.0499999999997,"endTime":2305.64,"body":"clients, it's all the same if"},{"speaker":"Joe Moak","startTime":2301.0499999999997,"endTime":2305.64,"body":"you if you have a really clear"},{"speaker":"Joe Moak","startTime":2306.12,"endTime":2309.66,"body":"statement of work, and you can"},{"speaker":"Joe Moak","startTime":2306.12,"endTime":2309.66,"body":"clearly define the the"},{"speaker":"Joe Moak","startTime":2309.66,"endTime":2312.63,"body":"deliverables and everyone can"},{"speaker":"Joe Moak","startTime":2309.66,"endTime":2312.63,"body":"understand the end state really"},{"speaker":"Joe Moak","startTime":2312.63,"endTime":2315.5099999999998,"body":"well and you have confidence"},{"speaker":"Joe Moak","startTime":2312.63,"endTime":2315.5099999999998,"body":"that you and your client are"},{"speaker":"Joe Moak","startTime":2315.5099999999998,"endTime":2322.5299999999997,"body":"speaking the same language, then"},{"speaker":"Joe Moak","startTime":2315.5099999999998,"endTime":2322.5299999999997,"body":"fix a bit. Sure that that's"},{"speaker":"Joe Moak","startTime":2322.56,"endTime":2327.27,"body":"typically works out fine in"},{"speaker":"Joe Moak","startTime":2322.56,"endTime":2327.27,"body":"those situations. It can sort of"},{"speaker":"Joe Moak","startTime":2328.44,"endTime":2332.7599999999998,"body":"simplify the billing, and the"},{"speaker":"Joe Moak","startTime":2328.44,"endTime":2332.7599999999998,"body":"end the administration so that"},{"speaker":"Joe Moak","startTime":2332.7599999999998,"endTime":2336.06,"body":"you care about those kinds of"},{"speaker":"Joe Moak","startTime":2332.7599999999998,"endTime":2336.06,"body":"things in your life, then a"},{"speaker":"Joe Moak","startTime":2336.06,"endTime":2343.68,"body":"fixed bid can help alleviate"},{"speaker":"Joe Moak","startTime":2336.06,"endTime":2343.68,"body":"some of that back end work. When"},{"speaker":"Joe Moak","startTime":2344.3399999999997,"endTime":2348.69,"body":"when the client has trouble"},{"speaker":"Joe Moak","startTime":2344.3399999999997,"endTime":2348.69,"body":"articulating an end state, or"},{"speaker":"Joe Moak","startTime":2348.69,"endTime":2353.25,"body":"when you get the sense that you"},{"speaker":"Joe Moak","startTime":2348.69,"endTime":2353.25,"body":"have a long road ahead, and"},{"speaker":"Joe Moak","startTime":2353.25,"endTime":2359.6099999999997,"body":"there's some learning to be"},{"speaker":"Joe Moak","startTime":2353.25,"endTime":2359.6099999999997,"body":"done. Then time and material"},{"speaker":"Joe Moak","startTime":2359.6099999999997,"endTime":2362.79,"body":"starts to make sense. And I've"},{"speaker":"Joe Moak","startTime":2359.6099999999997,"endTime":2362.79,"body":"started a few engagements that"},{"speaker":"Joe Moak","startTime":2362.79,"endTime":2367.0499999999997,"body":"way, you know, where clients"},{"speaker":"Joe Moak","startTime":2362.79,"endTime":2367.0499999999997,"body":"show up. And I've had startups"},{"speaker":"Joe Moak","startTime":2367.08,"endTime":2370.3199999999997,"body":"behave this way and have had"},{"speaker":"Joe Moak","startTime":2367.08,"endTime":2370.3199999999997,"body":"giant mega corpse, behave this"},{"speaker":"Joe Moak","startTime":2370.3199999999997,"endTime":2373.1099999999997,"body":"way. No joke. And we know"},{"speaker":"Joe Moak","startTime":2370.3199999999997,"endTime":2373.1099999999997,"body":"exactly what we want. This is"},{"speaker":"Joe Moak","startTime":2373.1099999999997,"endTime":2378.87,"body":"this is the project. You know,"},{"speaker":"Joe Moak","startTime":2373.1099999999997,"endTime":2378.87,"body":"you're your colleague, Billy"},{"speaker":"Joe Moak","startTime":2378.87,"endTime":2381.0,"body":"told me to call you or whoever"},{"speaker":"Joe Moak","startTime":2378.87,"endTime":2381.0,"body":"it is, and how the connection is"},{"speaker":"Joe Moak","startTime":2381.0,"endTime":2386.1,"body":"made, right? And I say, Great."},{"speaker":"Joe Moak","startTime":2381.0,"endTime":2386.1,"body":"Where's your where's your PRD?"},{"speaker":"Joe Moak","startTime":2386.85,"endTime":2389.5499999999997,"body":"You said that you've already"},{"speaker":"Joe Moak","startTime":2386.85,"endTime":2389.5499999999997,"body":"built something like this."},{"speaker":"Joe Moak","startTime":2389.58,"endTime":2392.79,"body":"Where's the thing that you've"},{"speaker":"Joe Moak","startTime":2389.58,"endTime":2392.79,"body":"built already? What is it about"},{"speaker":"Joe Moak","startTime":2392.79,"endTime":2395.94,"body":"that thing that works? Well,"},{"speaker":"Joe Moak","startTime":2392.79,"endTime":2395.94,"body":"what doesn't work well. And"},{"speaker":"Joe Moak","startTime":2396.0299999999997,"endTime":2400.0499999999997,"body":"through that discussion, I've"},{"speaker":"Joe Moak","startTime":2396.0299999999997,"endTime":2400.0499999999997,"body":"arrived at a point where I will"},{"speaker":"Joe Moak","startTime":2400.0499999999997,"endTime":2404.49,"body":"say things like, it sounds like"},{"speaker":"Joe Moak","startTime":2400.0499999999997,"endTime":2404.49,"body":"I might be able to help you put"},{"speaker":"Joe Moak","startTime":2404.49,"endTime":2407.52,"body":"some of that information into"},{"speaker":"Joe Moak","startTime":2404.49,"endTime":2407.52,"body":"place. It's going to take enough"},{"speaker":"Joe Moak","startTime":2407.52,"endTime":2412.41,"body":"effort and enough time that I'm"},{"speaker":"Joe Moak","startTime":2407.52,"endTime":2412.41,"body":"not going to be able to do it"},{"speaker":"Joe Moak","startTime":2412.56,"endTime":2417.06,"body":"all for free. I'm not going to I"},{"speaker":"Joe Moak","startTime":2412.56,"endTime":2417.06,"body":"got to justify my time"},{"speaker":"Joe Moak","startTime":2417.0899999999997,"endTime":2421.92,"body":"expenditure to the CFO. CFO is"},{"speaker":"Joe Moak","startTime":2417.0899999999997,"endTime":2421.92,"body":"not going to let me put in this"},{"speaker":"Joe Moak","startTime":2421.92,"endTime":2424.5299999999997,"body":"level of effort. It's not going"},{"speaker":"Joe Moak","startTime":2421.92,"endTime":2424.5299999999997,"body":"to cost you much. But let's"},{"speaker":"Joe Moak","startTime":2424.5299999999997,"endTime":2426.5699999999997,"body":"start there. Yeah,"},{"speaker":"Aaron Moncur","startTime":2426.6,"endTime":2427.89,"body":"yeah, that's a"},{"speaker":"Aaron Moncur","startTime":2426.6,"endTime":2427.89,"body":"good way to put it."},{"speaker":"Joe Moak","startTime":2429.81,"endTime":2433.98,"body":"That will will a scope"},{"speaker":"Joe Moak","startTime":2429.81,"endTime":2433.98,"body":"of work will emerge. Yeah."},{"speaker":"Aaron Moncur","startTime":2434.5499999999997,"endTime":2439.17,"body":"Nice. What are if"},{"speaker":"Aaron Moncur","startTime":2434.5499999999997,"endTime":2439.17,"body":"you can think of any one or two"},{"speaker":"Aaron Moncur","startTime":2439.17,"endTime":2444.27,"body":"of the like boring, mundane Aine"},{"speaker":"Aaron Moncur","startTime":2439.17,"endTime":2444.27,"body":"seems too simple to make a"},{"speaker":"Aaron Moncur","startTime":2444.27,"endTime":2448.1099999999997,"body":"difference habits or routines"},{"speaker":"Aaron Moncur","startTime":2444.27,"endTime":2448.1099999999997,"body":"that that actually end up making"},{"speaker":"Aaron Moncur","startTime":2448.1099999999997,"endTime":2452.97,"body":"a huge difference in the end."},{"speaker":"Aaron Moncur","startTime":2448.1099999999997,"endTime":2452.97,"body":"And our practice by the best"},{"speaker":"Aaron Moncur","startTime":2453.21,"endTime":2455.49,"body":"engineering groups that you"},{"speaker":"Aaron Moncur","startTime":2453.21,"endTime":2455.49,"body":"know, from the outside might"},{"speaker":"Aaron Moncur","startTime":2455.52,"endTime":2458.13,"body":"might seem like, wow, that's"},{"speaker":"Aaron Moncur","startTime":2455.52,"endTime":2458.13,"body":"such a small, insignificant"},{"speaker":"Aaron Moncur","startTime":2458.13,"endTime":2460.56,"body":"thing. Surely it can't make all"},{"speaker":"Aaron Moncur","startTime":2458.13,"endTime":2460.56,"body":"that much difference."},{"speaker":"Joe Moak","startTime":2461.97,"endTime":2464.67,"body":"Let's see the small"},{"speaker":"Joe Moak","startTime":2461.97,"endTime":2464.67,"body":"insignificant thing that I see"},{"speaker":"Joe Moak","startTime":2464.7,"endTime":2468.99,"body":"design engineers, certainly in"},{"speaker":"Joe Moak","startTime":2464.7,"endTime":2468.99,"body":"the product design world, sort"},{"speaker":"Joe Moak","startTime":2468.99,"endTime":2473.04,"body":"of glossing over or deferring"},{"speaker":"Joe Moak","startTime":2468.99,"endTime":2473.04,"body":"all the time tolerance analysis."},{"speaker":"Joe Moak","startTime":2473.97,"endTime":2477.87,"body":"Okay. Yeah, anytime a candidate"},{"speaker":"Joe Moak","startTime":2473.97,"endTime":2477.87,"body":"tells me Oh, I don't do"},{"speaker":"Joe Moak","startTime":2477.87,"endTime":2481.3199999999997,"body":"tolerance analyses till I have a"},{"speaker":"Joe Moak","startTime":2477.87,"endTime":2481.3199999999997,"body":"drawing, or I don't know what"},{"speaker":"Joe Moak","startTime":2481.3199999999997,"endTime":2484.77,"body":"the nominal is, I can't do a"},{"speaker":"Joe Moak","startTime":2481.3199999999997,"endTime":2484.77,"body":"tolerance analysis, like that's"},{"speaker":"Joe Moak","startTime":2484.77,"endTime":2488.97,"body":"a giant red flag. Or, you know,"},{"speaker":"Joe Moak","startTime":2484.77,"endTime":2488.97,"body":"we just need to do some"},{"speaker":"Joe Moak","startTime":2488.97,"endTime":2493.44,"body":"learning. So that's the simple"},{"speaker":"Joe Moak","startTime":2488.97,"endTime":2493.44,"body":"thing. The big thing that's"},{"speaker":"Joe Moak","startTime":2493.47,"endTime":2498.66,"body":"really valuable and easy to"},{"speaker":"Joe Moak","startTime":2493.47,"endTime":2498.66,"body":"gloss over is a design review of"},{"speaker":"Joe Moak","startTime":2498.66,"endTime":2504.81,"body":"any kind. I'll, I'll relay a"},{"speaker":"Joe Moak","startTime":2498.66,"endTime":2504.81,"body":"conversation that I had recently"},{"speaker":"Joe Moak","startTime":2504.81,"endTime":2510.0299999999997,"body":"with a colleague of mine who's"},{"speaker":"Joe Moak","startTime":2504.81,"endTime":2510.0299999999997,"body":"kind of a one man show on a kind"},{"speaker":"Joe Moak","startTime":2510.0299999999997,"endTime":2515.13,"body":"of a complex system. And he was"},{"speaker":"Joe Moak","startTime":2510.0299999999997,"endTime":2515.13,"body":"telling me a story where his,"},{"speaker":"Joe Moak","startTime":2515.16,"endTime":2518.2799999999997,"body":"his client was looking over his"},{"speaker":"Joe Moak","startTime":2515.16,"endTime":2518.2799999999997,"body":"shoulder, and he was putting the"},{"speaker":"Joe Moak","startTime":2518.2799999999997,"endTime":2522.87,"body":"parts together and they didn't"},{"speaker":"Joe Moak","startTime":2518.2799999999997,"endTime":2522.87,"body":"fit. And the clients like, I"},{"speaker":"Joe Moak","startTime":2522.87,"endTime":2528.87,"body":"thought you knew how to do this."},{"speaker":"Joe Moak","startTime":2522.87,"endTime":2528.87,"body":"I thought that's why these parts"},{"speaker":"Joe Moak","startTime":2528.9,"endTime":2532.2,"body":"not fit. And it's, you know, one"},{"speaker":"Joe Moak","startTime":2528.9,"endTime":2532.2,"body":"of God in that building probably"},{"speaker":"Joe Moak","startTime":2532.2,"endTime":2538.08,"body":"had, it was on the order of 100."},{"speaker":"Joe Moak","startTime":2532.2,"endTime":2538.08,"body":"custom parts were big, sheet"},{"speaker":"Joe Moak","startTime":2538.08,"endTime":2541.1099999999997,"body":"metal, plastic, some 3d printed"},{"speaker":"Joe Moak","startTime":2538.08,"endTime":2541.1099999999997,"body":"parts, like it was a fairly"},{"speaker":"Joe Moak","startTime":2541.1099999999997,"endTime":2544.74,"body":"complex system, many moving"},{"speaker":"Joe Moak","startTime":2541.1099999999997,"endTime":2544.74,"body":"parts, that was like a fairly"},{"speaker":"Joe Moak","startTime":2544.74,"endTime":2549.87,"body":"large mechanism holding a really"},{"speaker":"Joe Moak","startTime":2544.74,"endTime":2549.87,"body":"expensive element at this"},{"speaker":"Joe Moak","startTime":2549.87,"endTime":2556.2599999999998,"body":"particular prices really, really"},{"speaker":"Joe Moak","startTime":2549.87,"endTime":2556.2599999999998,"body":"high and stuff. And he was, you"},{"speaker":"Joe Moak","startTime":2556.2599999999998,"endTime":2558.06,"body":"know, we were talking about this"},{"speaker":"Joe Moak","startTime":2556.2599999999998,"endTime":2558.06,"body":"over a beer, and he was just"},{"speaker":"Joe Moak","startTime":2558.06,"endTime":2561.54,"body":"shaking his head, like, I can't"},{"speaker":"Joe Moak","startTime":2558.06,"endTime":2561.54,"body":"believe I did a messed up and"},{"speaker":"Joe Moak","startTime":2561.99,"endTime":2567.8399999999997,"body":"that bowl didn't line up with"},{"speaker":"Joe Moak","startTime":2561.99,"endTime":2567.8399999999997,"body":"the hole in the enclosure. And I"},{"speaker":"Joe Moak","startTime":2567.8399999999997,"endTime":2571.5299999999997,"body":"said, Well, how much time did"},{"speaker":"Joe Moak","startTime":2567.8399999999997,"endTime":2571.5299999999997,"body":"you give yourself to review that"},{"speaker":"Joe Moak","startTime":2571.56,"endTime":2577.02,"body":"before you're kicked off your"},{"speaker":"Joe Moak","startTime":2571.56,"endTime":2577.02,"body":"parts? And he's like, Well, and"},{"speaker":"Joe Moak","startTime":2577.0499999999997,"endTime":2580.83,"body":"did you have anyone else review"},{"speaker":"Joe Moak","startTime":2577.0499999999997,"endTime":2580.83,"body":"it for you? He's like, Well, no,"},{"speaker":"Joe Moak","startTime":2580.8599999999997,"endTime":2585.63,"body":"I actually, I didn't. I said,"},{"speaker":"Joe Moak","startTime":2580.8599999999997,"endTime":2585.63,"body":"you have a lot of parts in that"},{"speaker":"Joe Moak","startTime":2585.63,"endTime":2589.23,"body":"assembly. And that is a really"},{"speaker":"Joe Moak","startTime":2585.63,"endTime":2589.23,"body":"high expectation of yourself, to"},{"speaker":"Joe Moak","startTime":2589.23,"endTime":2593.8199999999997,"body":"add everything all complete and"},{"speaker":"Joe Moak","startTime":2589.23,"endTime":2593.8199999999997,"body":"tidy. And forever, all of those"},{"speaker":"Joe Moak","startTime":2593.8199999999997,"endTime":2597.0899999999997,"body":"parts to actually fit together"},{"speaker":"Joe Moak","startTime":2593.8199999999997,"endTime":2597.0899999999997,"body":"when they're manufactured. Oh,"},{"speaker":"Aaron Moncur","startTime":2597.12,"endTime":2599.49,"body":"absolutely. Um,"},{"speaker":"Aaron Moncur","startTime":2597.12,"endTime":2599.49,"body":"surprisingly, one part didn't"},{"speaker":"Aaron Moncur","startTime":2599.49,"endTime":2602.0099999999998,"body":"line up. That's exactly what I"},{"speaker":"Aaron Moncur","startTime":2599.49,"endTime":2602.0099999999998,"body":"told him."},{"speaker":"Joe Moak","startTime":2603.24,"endTime":2608.85,"body":"And so anymore, you"},{"speaker":"Joe Moak","startTime":2603.24,"endTime":2608.85,"body":"know, if it's, if it's me, often"},{"speaker":"Joe Moak","startTime":2608.85,"endTime":2611.2799999999997,"body":"it is working on something, you"},{"speaker":"Joe Moak","startTime":2608.85,"endTime":2611.2799999999997,"body":"know, really fast, really"},{"speaker":"Joe Moak","startTime":2611.2799999999997,"endTime":2615.6,"body":"tactical? Yeah, I'll give myself"},{"speaker":"Joe Moak","startTime":2611.2799999999997,"endTime":2615.6,"body":"an extra day to do nothing but"},{"speaker":"Joe Moak","startTime":2615.63,"endTime":2619.83,"body":"cut cross sections, and run"},{"speaker":"Joe Moak","startTime":2615.63,"endTime":2619.83,"body":"interference checks, and then go"},{"speaker":"Joe Moak","startTime":2619.83,"endTime":2624.21,"body":"through and nudge surfaces. And,"},{"speaker":"Joe Moak","startTime":2619.83,"endTime":2624.21,"body":"you know, check all my gasket"},{"speaker":"Joe Moak","startTime":2624.21,"endTime":2628.65,"body":"compressions, and go through all"},{"speaker":"Joe Moak","startTime":2624.21,"endTime":2628.65,"body":"of my tolerance analyses and"},{"speaker":"Joe Moak","startTime":2628.65,"endTime":2631.56,"body":"make sure yeah, like in the heat"},{"speaker":"Joe Moak","startTime":2628.65,"endTime":2631.56,"body":"of battle, when I was in the"},{"speaker":"Joe Moak","startTime":2631.56,"endTime":2635.43,"body":"CAD, I didn't actually change"},{"speaker":"Joe Moak","startTime":2631.56,"endTime":2635.43,"body":"the dadums around and everything"},{"speaker":"Joe Moak","startTime":2635.43,"endTime":2642.63,"body":"still lines up. Okay, good. And"},{"speaker":"Joe Moak","startTime":2635.43,"endTime":2642.63,"body":"then at the team level, it you"},{"speaker":"Joe Moak","startTime":2642.63,"endTime":2646.1099999999997,"body":"know, design reviews are one of"},{"speaker":"Joe Moak","startTime":2642.63,"endTime":2646.1099999999997,"body":"those things are, you know, they"},{"speaker":"Joe Moak","startTime":2646.1099999999997,"endTime":2650.4,"body":"get to be a pain in the neck"},{"speaker":"Joe Moak","startTime":2646.1099999999997,"endTime":2650.4,"body":"takes time to track you, you're"},{"speaker":"Joe Moak","startTime":2650.4,"endTime":2654.5699999999997,"body":"not getting work done. There are"},{"speaker":"Joe Moak","startTime":2650.4,"endTime":2654.5699999999997,"body":"all kinds of reasons to not do"},{"speaker":"Joe Moak","startTime":2654.5699999999997,"endTime":2661.3199999999997,"body":"them. I encourage everyone to"},{"speaker":"Joe Moak","startTime":2654.5699999999997,"endTime":2661.3199999999997,"body":"scrub their design thoroughly"},{"speaker":"Joe Moak","startTime":2661.3199999999997,"endTime":2663.72,"body":"with their cross functional"},{"speaker":"Joe Moak","startTime":2661.3199999999997,"endTime":2663.72,"body":"team, certainly before kicking"},{"speaker":"Joe Moak","startTime":2663.72,"endTime":2664.23,"body":"off tooling."},{"speaker":"Aaron Moncur","startTime":2664.8599999999997,"endTime":2669.9,"body":"Yeah, absolutely."},{"speaker":"Aaron Moncur","startTime":2664.8599999999997,"endTime":2669.9,"body":"What, what is your design"},{"speaker":"Aaron Moncur","startTime":2669.9,"endTime":2673.77,"body":"process? Like when you're"},{"speaker":"Aaron Moncur","startTime":2669.9,"endTime":2673.77,"body":"starting a new design? Do you"},{"speaker":"Aaron Moncur","startTime":2673.77,"endTime":2676.8599999999997,"body":"start with some sketching first"},{"speaker":"Aaron Moncur","startTime":2673.77,"endTime":2676.8599999999997,"body":"and then maybe move into CAD? Do"},{"speaker":"Aaron Moncur","startTime":2676.8599999999997,"endTime":2681.81,"body":"you start in the shop doing like"},{"speaker":"Aaron Moncur","startTime":2676.8599999999997,"endTime":2681.81,"body":"some cardboard benchtop?"},{"speaker":"Aaron Moncur","startTime":2681.81,"endTime":2684.9,"body":"Prototyping? How do you go about"},{"speaker":"Aaron Moncur","startTime":2681.81,"endTime":2684.9,"body":"that process?"},{"speaker":"Joe Moak","startTime":2685.23,"endTime":2687.27,"body":"We've done all of the"},{"speaker":"Joe Moak","startTime":2685.23,"endTime":2687.27,"body":"above? It depends on the"},{"speaker":"Joe Moak","startTime":2687.27,"endTime":2691.1099999999997,"body":"particular thing that we're"},{"speaker":"Joe Moak","startTime":2687.27,"endTime":2691.1099999999997,"body":"designing. And it depends on the"},{"speaker":"Joe Moak","startTime":2691.1099999999997,"endTime":2694.95,"body":"start point, right? So the"},{"speaker":"Joe Moak","startTime":2691.1099999999997,"endTime":2694.95,"body":"client comes to us and they have"},{"speaker":"Joe Moak","startTime":2694.95,"endTime":2698.46,"body":"a functional prototype, and they"},{"speaker":"Joe Moak","startTime":2694.95,"endTime":2698.46,"body":"have a CAD file, well, then"},{"speaker":"Joe Moak","startTime":2698.46,"endTime":2702.18,"body":"that's the start point. We've"},{"speaker":"Joe Moak","startTime":2698.46,"endTime":2702.18,"body":"done projects where the client"},{"speaker":"Joe Moak","startTime":2702.18,"endTime":2707.7,"body":"will, the client has shown us"},{"speaker":"Joe Moak","startTime":2702.18,"endTime":2707.7,"body":"their current product and told"},{"speaker":"Joe Moak","startTime":2707.7,"endTime":2711.06,"body":"us about all of the problems and"},{"speaker":"Joe Moak","startTime":2707.7,"endTime":2711.06,"body":"told us explicitly, we don't"},{"speaker":"Joe Moak","startTime":2711.06,"endTime":2714.7799999999997,"body":"want any CAD, we just want"},{"speaker":"Joe Moak","startTime":2711.06,"endTime":2714.7799999999997,"body":"concept sketches. So we've done"},{"speaker":"Joe Moak","startTime":2714.7799999999997,"endTime":2717.18,"body":"entire projects where it's"},{"speaker":"Joe Moak","startTime":2714.7799999999997,"endTime":2717.18,"body":"literally just concept"},{"speaker":"Joe Moak","startTime":2717.18,"endTime":2719.94,"body":"sketching. Here are the parts."},{"speaker":"Joe Moak","startTime":2717.18,"endTime":2719.94,"body":"Here's how they could fit"},{"speaker":"Joe Moak","startTime":2719.94,"endTime":2722.64,"body":"together here, the data"},{"speaker":"Joe Moak","startTime":2719.94,"endTime":2722.64,"body":"structures here how the"},{"speaker":"Joe Moak","startTime":2722.67,"endTime":2728.67,"body":"different parts assemble, in"},{"speaker":"Joe Moak","startTime":2722.67,"endTime":2728.67,"body":"which order and yeah, so it's"},{"speaker":"Joe Moak","startTime":2728.67,"endTime":2733.17,"body":"really, it's really project"},{"speaker":"Joe Moak","startTime":2728.67,"endTime":2733.17,"body":"specific if I, I'm not trying to"},{"speaker":"Joe Moak","startTime":2733.17,"endTime":2739.56,"body":"evade your question, but I would"},{"speaker":"Joe Moak","startTime":2733.17,"endTime":2739.56,"body":"say so most often, there's some"},{"speaker":"Joe Moak","startTime":2739.56,"endTime":2744.99,"body":"whiteboarding upfront and we'll"},{"speaker":"Joe Moak","startTime":2739.56,"endTime":2744.99,"body":"relatively quickly jump into CAD"},{"speaker":"Joe Moak","startTime":2744.99,"endTime":2748.7999999999997,"body":"just to kind of check our work"},{"speaker":"Joe Moak","startTime":2744.99,"endTime":2748.7999999999997,"body":"kind of check our sketches. And"},{"speaker":"Joe Moak","startTime":2750.15,"endTime":2753.8399999999997,"body":"and then we often start building"},{"speaker":"Joe Moak","startTime":2750.15,"endTime":2753.8399999999997,"body":"I mean, you asked about the"},{"speaker":"Joe Moak","startTime":2753.8399999999997,"endTime":2757.89,"body":"process, it's kind of, it's kind"},{"speaker":"Joe Moak","startTime":2753.8399999999997,"endTime":2757.89,"body":"of a look at the project, look"},{"speaker":"Joe Moak","startTime":2757.89,"endTime":2761.3399999999997,"body":"at the project holistically, and"},{"speaker":"Joe Moak","startTime":2757.89,"endTime":2761.3399999999997,"body":"then break it apart into its,"},{"speaker":"Joe Moak","startTime":2761.37,"endTime":2763.98,"body":"you know, sensible sub"},{"speaker":"Joe Moak","startTime":2761.37,"endTime":2763.98,"body":"assemblies or, or sensible"},{"speaker":"Joe Moak","startTime":2763.98,"endTime":2767.94,"body":"challenges, and then either"},{"speaker":"Joe Moak","startTime":2763.98,"endTime":2767.94,"body":"assign engineers to the"},{"speaker":"Joe Moak","startTime":2767.94,"endTime":2771.45,"body":"subsystems, assign engineers to"},{"speaker":"Joe Moak","startTime":2767.94,"endTime":2771.45,"body":"the challenging elements, and"},{"speaker":"Joe Moak","startTime":2771.5099999999998,"endTime":2775.77,"body":"get, you know, many brains"},{"speaker":"Joe Moak","startTime":2771.5099999999998,"endTime":2775.77,"body":"working in parallel. And"},{"speaker":"Joe Moak","startTime":2775.7999999999997,"endTime":2778.68,"body":"depending on the particular"},{"speaker":"Joe Moak","startTime":2775.7999999999997,"endTime":2778.68,"body":"problem, you know, maybe it's"},{"speaker":"Joe Moak","startTime":2778.74,"endTime":2782.31,"body":"simulation and CAD studies,"},{"speaker":"Joe Moak","startTime":2778.74,"endTime":2782.31,"body":"maybe it's building things in a"},{"speaker":"Joe Moak","startTime":2782.31,"endTime":2787.14,"body":"shop. Maybe it's, you know, a"},{"speaker":"Joe Moak","startTime":2782.31,"endTime":2787.14,"body":"tight interaction with ID, where"},{"speaker":"Joe Moak","startTime":2787.14,"endTime":2790.98,"body":"we're sending files back and"},{"speaker":"Joe Moak","startTime":2787.14,"endTime":2790.98,"body":"forth, have some tricks to"},{"speaker":"Joe Moak","startTime":2791.2799999999997,"endTime":2793.68,"body":"helping ID converge quickly."},{"speaker":"Aaron Moncur","startTime":2795.27,"endTime":2797.85,"body":"Do you have any"},{"speaker":"Aaron Moncur","startTime":2795.27,"endTime":2797.85,"body":"best practices as it relates to"},{"speaker":"Aaron Moncur","startTime":2797.85,"endTime":2802.2599999999998,"body":"team sizes? Like, do you find"},{"speaker":"Aaron Moncur","startTime":2797.85,"endTime":2802.2599999999998,"body":"that, you know, a teams of up to"},{"speaker":"Aaron Moncur","startTime":2802.29,"endTime":2805.2599999999998,"body":"four people or eight people or"},{"speaker":"Aaron Moncur","startTime":2802.29,"endTime":2805.2599999999998,"body":"whatever it is tend to work"},{"speaker":"Aaron Moncur","startTime":2805.2599999999998,"endTime":2807.96,"body":"pretty well. But beyond that"},{"speaker":"Aaron Moncur","startTime":2805.2599999999998,"endTime":2807.96,"body":"point, too many people are"},{"speaker":"Aaron Moncur","startTime":2807.96,"endTime":2810.18,"body":"involved, a process gets bumped"},{"speaker":"Aaron Moncur","startTime":2807.96,"endTime":2810.18,"body":"down?"},{"speaker":"Joe Moak","startTime":2811.62,"endTime":2814.98,"body":"Yeah, that's a really"},{"speaker":"Joe Moak","startTime":2811.62,"endTime":2814.98,"body":"good question. I've, I've worked"},{"speaker":"Joe Moak","startTime":2814.98,"endTime":2817.7999999999997,"body":"on small teams that are really"},{"speaker":"Joe Moak","startTime":2814.98,"endTime":2817.7999999999997,"body":"effective in small teams that"},{"speaker":"Joe Moak","startTime":2817.7999999999997,"endTime":2820.74,"body":"are ineffective. And I've worked"},{"speaker":"Joe Moak","startTime":2817.7999999999997,"endTime":2820.74,"body":"on large teams that are affected"},{"speaker":"Joe Moak","startTime":2820.74,"endTime":2823.02,"body":"with large teams that are"},{"speaker":"Joe Moak","startTime":2820.74,"endTime":2823.02,"body":"ineffective. So I think the"},{"speaker":"Joe Moak","startTime":2823.02,"endTime":2830.7,"body":"common thread is that is that"},{"speaker":"Joe Moak","startTime":2823.02,"endTime":2830.7,"body":"each person on the team has kind"},{"speaker":"Joe Moak","startTime":2830.7,"endTime":2834.48,"body":"of clear direction on what it is"},{"speaker":"Joe Moak","startTime":2830.7,"endTime":2834.48,"body":"they need to be doing. And they"},{"speaker":"Joe Moak","startTime":2834.48,"endTime":2837.81,"body":"understand sort of the higher"},{"speaker":"Joe Moak","startTime":2834.48,"endTime":2837.81,"body":"level product goal, they kind of"},{"speaker":"Joe Moak","startTime":2837.81,"endTime":2840.24,"body":"have a north, they're all"},{"speaker":"Joe Moak","startTime":2837.81,"endTime":2840.24,"body":"shooting toward the same"},{"speaker":"Joe Moak","startTime":2840.24,"endTime":2850.5299999999997,"body":"Northstar. The, the problem that"},{"speaker":"Joe Moak","startTime":2840.24,"endTime":2850.5299999999997,"body":"I've seen is when, when too many"},{"speaker":"Joe Moak","startTime":2850.5299999999997,"endTime":2854.79,"body":"people start joining the team."},{"speaker":"Joe Moak","startTime":2850.5299999999997,"endTime":2854.79,"body":"Without great context, without"},{"speaker":"Joe Moak","startTime":2854.79,"endTime":2858.0,"body":"great onboarding, you know,"},{"speaker":"Joe Moak","startTime":2854.79,"endTime":2858.0,"body":"maybe they're brought on to look"},{"speaker":"Joe Moak","startTime":2858.0,"endTime":2863.91,"body":"at a particular element of the"},{"speaker":"Joe Moak","startTime":2858.0,"endTime":2863.91,"body":"of the product. Without the"},{"speaker":"Joe Moak","startTime":2863.91,"endTime":2871.29,"body":"context, without, without that"},{"speaker":"Joe Moak","startTime":2863.91,"endTime":2871.29,"body":"tribal knowledge. Yeah. Which is"},{"speaker":"Joe Moak","startTime":2871.29,"endTime":2875.43,"body":"another hard problem. You know,"},{"speaker":"Joe Moak","startTime":2871.29,"endTime":2875.43,"body":"as much as I try to encourage"},{"speaker":"Joe Moak","startTime":2875.43,"endTime":2878.2799999999997,"body":"engineers to document their work"},{"speaker":"Joe Moak","startTime":2875.43,"endTime":2878.2799999999997,"body":"and you know, kind of create"},{"speaker":"Joe Moak","startTime":2878.2799999999997,"endTime":2882.54,"body":"that really lightweight design"},{"speaker":"Joe Moak","startTime":2878.2799999999997,"endTime":2882.54,"body":"history of how they made the"},{"speaker":"Joe Moak","startTime":2882.54,"endTime":2885.2999999999997,"body":"decisions they've made, it's"},{"speaker":"Joe Moak","startTime":2882.54,"endTime":2885.2999999999997,"body":"really hard to do. And even then"},{"speaker":"Joe Moak","startTime":2885.2999999999997,"endTime":2888.5699999999997,"body":"it's, it's even harder to pick"},{"speaker":"Joe Moak","startTime":2885.2999999999997,"endTime":2888.5699999999997,"body":"up. So we end up in the heat of"},{"speaker":"Joe Moak","startTime":2888.5699999999997,"endTime":2896.52,"body":"battle, building that tribal"},{"speaker":"Joe Moak","startTime":2888.5699999999997,"endTime":2896.52,"body":"knowledge. Thinking back to some"},{"speaker":"Joe Moak","startTime":2896.52,"endTime":2899.2799999999997,"body":"of those teams that were super"},{"speaker":"Joe Moak","startTime":2896.52,"endTime":2899.2799999999997,"body":"effective, you know, on the"},{"speaker":"Joe Moak","startTime":2899.2799999999997,"endTime":2902.4,"body":"technology products on the on"},{"speaker":"Joe Moak","startTime":2899.2799999999997,"endTime":2902.4,"body":"the consumer products, you know,"},{"speaker":"Joe Moak","startTime":2902.43,"endTime":2906.5699999999997,"body":"if you've got circuit boards,"},{"speaker":"Joe Moak","startTime":2902.43,"endTime":2906.5699999999997,"body":"connectors, screen antennas, you"},{"speaker":"Joe Moak","startTime":2906.5699999999997,"endTime":2910.38,"body":"know, that kind of a feature"},{"speaker":"Joe Moak","startTime":2906.5699999999997,"endTime":2910.38,"body":"set, I've had a lot of success"},{"speaker":"Joe Moak","startTime":2910.38,"endTime":2914.22,"body":"when we have a product design"},{"speaker":"Joe Moak","startTime":2910.38,"endTime":2914.22,"body":"lead, a technical lead, and an"},{"speaker":"Joe Moak","startTime":2914.2799999999997,"endTime":2918.54,"body":"engineering project manager. And"},{"speaker":"Joe Moak","startTime":2914.2799999999997,"endTime":2918.54,"body":"then same story tech lead and"},{"speaker":"Joe Moak","startTime":2918.54,"endTime":2921.33,"body":"project manager on the"},{"speaker":"Joe Moak","startTime":2918.54,"endTime":2921.33,"body":"electrical side, and tech lead"},{"speaker":"Joe Moak","startTime":2921.33,"endTime":2924.5699999999997,"body":"and project manager on the"},{"speaker":"Joe Moak","startTime":2921.33,"endTime":2924.5699999999997,"body":"software side. If you can keep"},{"speaker":"Joe Moak","startTime":2924.5699999999997,"endTime":2932.43,"body":"those folks, you know, really,"},{"speaker":"Joe Moak","startTime":2924.5699999999997,"endTime":2932.43,"body":"really tight knit, and really"},{"speaker":"Joe Moak","startTime":2932.46,"endTime":2937.5,"body":"working well together, then they"},{"speaker":"Joe Moak","startTime":2932.46,"endTime":2937.5,"body":"can sort of drive their, you"},{"speaker":"Joe Moak","startTime":2937.5,"endTime":2940.77,"body":"know, sort of their closer cross"},{"speaker":"Joe Moak","startTime":2937.5,"endTime":2940.77,"body":"functional partners toward that"},{"speaker":"Joe Moak","startTime":2940.77,"endTime":2941.49,"body":"Northstar."},{"speaker":"Aaron Moncur","startTime":2942.0,"endTime":2944.37,"body":"I would love to"},{"speaker":"Aaron Moncur","startTime":2942.0,"endTime":2944.37,"body":"hear your take on project"},{"speaker":"Aaron Moncur","startTime":2944.37,"endTime":2949.35,"body":"management. What do you see as"},{"speaker":"Aaron Moncur","startTime":2944.37,"endTime":2949.35,"body":"the role of a project manager?"},{"speaker":"Aaron Moncur","startTime":2949.35,"endTime":2951.2999999999997,"body":"How do they add value to the"},{"speaker":"Aaron Moncur","startTime":2949.35,"endTime":2951.2999999999997,"body":"team?"},{"speaker":"Joe Moak","startTime":2952.3199999999997,"endTime":2956.52,"body":"It's a great question."},{"speaker":"Joe Moak","startTime":2952.3199999999997,"endTime":2956.52,"body":"You know, the best project"},{"speaker":"Joe Moak","startTime":2956.52,"endTime":2961.74,"body":"managers helped me do my job"},{"speaker":"Joe Moak","startTime":2956.52,"endTime":2961.74,"body":"better. And and the way they do"},{"speaker":"Joe Moak","startTime":2961.74,"endTime":2969.45,"body":"that is through prioritizing the"},{"speaker":"Joe Moak","startTime":2961.74,"endTime":2969.45,"body":"prioritizing the work. They"},{"speaker":"Joe Moak","startTime":2969.45,"endTime":2973.98,"body":"helped me delegate the work and"},{"speaker":"Joe Moak","startTime":2969.45,"endTime":2973.98,"body":"they helped deconflict. So"},{"speaker":"Joe Moak","startTime":2974.04,"endTime":2977.94,"body":"anytime there's conflict, on the"},{"speaker":"Joe Moak","startTime":2974.04,"endTime":2977.94,"body":"end, I'm not talking"},{"speaker":"Joe Moak","startTime":2978.0,"endTime":2980.43,"body":"interpersonal conflict. That's"},{"speaker":"Joe Moak","startTime":2978.0,"endTime":2980.43,"body":"one thing. There's also, you"},{"speaker":"Joe Moak","startTime":2980.43,"endTime":2983.16,"body":"know, the electrical engineer"},{"speaker":"Joe Moak","startTime":2980.43,"endTime":2983.16,"body":"doesn't have enough board area."},{"speaker":"Joe Moak","startTime":2983.88,"endTime":2986.49,"body":"That's a conflict that has to"},{"speaker":"Joe Moak","startTime":2983.88,"endTime":2986.49,"body":"get resolved and being able to"},{"speaker":"Joe Moak","startTime":2986.49,"endTime":2992.7599999999998,"body":"identify those those conflicts."},{"speaker":"Joe Moak","startTime":2986.49,"endTime":2992.7599999999998,"body":"And then the best project"},{"speaker":"Joe Moak","startTime":2992.7599999999998,"endTime":2996.3599999999997,"body":"engineer project managers that"},{"speaker":"Joe Moak","startTime":2992.7599999999998,"endTime":2996.3599999999997,"body":"I've worked with are actually"},{"speaker":"Joe Moak","startTime":2996.3599999999997,"endTime":2999.24,"body":"way out in front of me, and"},{"speaker":"Joe Moak","startTime":2996.3599999999997,"endTime":2999.24,"body":"they're building bridges. I had"},{"speaker":"Joe Moak","startTime":2999.24,"endTime":3004.6099999999997,"body":"a project manager that I worked"},{"speaker":"Joe Moak","startTime":2999.24,"endTime":3004.6099999999997,"body":"with, at Apple, and it was it"},{"speaker":"Joe Moak","startTime":3004.6099999999997,"endTime":3007.67,"body":"was incredible. I'll just"},{"speaker":"Joe Moak","startTime":3004.6099999999997,"endTime":3007.67,"body":"describe it like one scene for"},{"speaker":"Joe Moak","startTime":3007.67,"endTime":3012.95,"body":"you. To give you some idea. I"},{"speaker":"Joe Moak","startTime":3007.67,"endTime":3012.95,"body":"get off the plane, drive into"},{"speaker":"Joe Moak","startTime":3012.95,"endTime":3016.94,"body":"the factory, and I show up and I"},{"speaker":"Joe Moak","startTime":3012.95,"endTime":3016.94,"body":"sit down my bag and he comes"},{"speaker":"Joe Moak","startTime":3016.97,"endTime":3022.2799999999997,"body":"Jamak Jumoke the parts are on"},{"speaker":"Joe Moak","startTime":3016.97,"endTime":3022.2799999999997,"body":"the table. Fai forms are there."},{"speaker":"Joe Moak","startTime":3022.64,"endTime":3025.19,"body":"I need you to review all the"},{"speaker":"Joe Moak","startTime":3022.64,"endTime":3025.19,"body":"parts. I'm gonna go talk to the"},{"speaker":"Joe Moak","startTime":3025.19,"endTime":3028.13,"body":"electrical engineers there s\u0026t"},{"speaker":"Joe Moak","startTime":3025.19,"endTime":3028.13,"body":"scheduled screwed up and getting"},{"speaker":"Joe Moak","startTime":3028.13,"endTime":3031.7599999999998,"body":"us out of here a day early. And"},{"speaker":"Joe Moak","startTime":3028.13,"endTime":3031.7599999999998,"body":"that and that was it. He left"},{"speaker":"Joe Moak","startTime":3031.7599999999998,"endTime":3037.5499999999997,"body":"the room. Great like the parts"},{"speaker":"Joe Moak","startTime":3031.7599999999998,"endTime":3037.5499999999997,"body":"he prevented. All of the"},{"speaker":"Joe Moak","startTime":3037.5499999999997,"endTime":3041.0,"body":"inspection reports. Whoa, the"},{"speaker":"Joe Moak","startTime":3037.5499999999997,"endTime":3041.0,"body":"parts were there all the"},{"speaker":"Joe Moak","startTime":3041.0,"endTime":3044.54,"body":"inspection form Those were"},{"speaker":"Joe Moak","startTime":3041.0,"endTime":3044.54,"body":"filled out correctly. I don't"},{"speaker":"Joe Moak","startTime":3044.54,"endTime":3047.54,"body":"know how many he sent back"},{"speaker":"Joe Moak","startTime":3044.54,"endTime":3047.54,"body":"because they were filled out"},{"speaker":"Joe Moak","startTime":3047.54,"endTime":3051.23,"body":"incorrectly. But I know he did."},{"speaker":"Joe Moak","startTime":3047.54,"endTime":3051.23,"body":"And he came back whatever it was"},{"speaker":"Joe Moak","startTime":3051.23,"endTime":3054.5899999999997,"body":"two, three hours later, and he"},{"speaker":"Joe Moak","startTime":3051.23,"endTime":3054.5899999999997,"body":"says, are you done yet? We got"},{"speaker":"Joe Moak","startTime":3054.5899999999997,"endTime":3058.7,"body":"to build? Yeah. See, here's here"},{"speaker":"Joe Moak","startTime":3054.5899999999997,"endTime":3058.7,"body":"are the ones that are approved"},{"speaker":"Joe Moak","startTime":3058.7,"endTime":3060.41,"body":"here, the ones that are waived,"},{"speaker":"Joe Moak","startTime":3058.7,"endTime":3060.41,"body":"and here are the ones that we"},{"speaker":"Joe Moak","startTime":3060.41,"endTime":3063.62,"body":"got to fix. I say great, like,"},{"speaker":"Joe Moak","startTime":3060.41,"endTime":3063.62,"body":"are we getting out of here"},{"speaker":"Joe Moak","startTime":3063.62,"endTime":3069.62,"body":"earlier? Why are we getting out"},{"speaker":"Joe Moak","startTime":3063.62,"endTime":3069.62,"body":"here early? That's a great"},{"speaker":"Joe Moak","startTime":3069.62,"endTime":3071.3599999999997,"body":"project manager. That's"},{"speaker":"Aaron Moncur","startTime":3071.3599999999997,"endTime":3073.7,"body":"awesome. So he"},{"speaker":"Aaron Moncur","startTime":3071.3599999999997,"endTime":3073.7,"body":"kind of lays the groundwork for"},{"speaker":"Aaron Moncur","startTime":3073.7,"endTime":3075.89,"body":"you. So when you come in, you"},{"speaker":"Aaron Moncur","startTime":3073.7,"endTime":3075.89,"body":"can just do your thing. You"},{"speaker":"Aaron Moncur","startTime":3075.89,"endTime":3077.75,"body":"don't have to worry about"},{"speaker":"Aaron Moncur","startTime":3075.89,"endTime":3077.75,"body":"where's the thing? Where's that"},{"speaker":"Aaron Moncur","startTime":3077.75,"endTime":3079.49,"body":"thing? Do we have real people"},{"speaker":"Aaron Moncur","startTime":3077.75,"endTime":3079.49,"body":"here? That"},{"speaker":"Joe Moak","startTime":3079.49,"endTime":3081.62,"body":"was factory and that"},{"speaker":"Joe Moak","startTime":3079.49,"endTime":3081.62,"body":"and he was he was like that with"},{"speaker":"Joe Moak","startTime":3081.62,"endTime":3086.48,"body":"every cross functional team? He"},{"speaker":"Joe Moak","startTime":3081.62,"endTime":3086.48,"body":"was, you know, he had our back"},{"speaker":"Joe Moak","startTime":3087.1099999999997,"endTime":3092.96,"body":"and supported? Well, you know,"},{"speaker":"Joe Moak","startTime":3087.1099999999997,"endTime":3092.96,"body":"in this particular case, it was"},{"speaker":"Joe Moak","startTime":3092.96,"endTime":3095.87,"body":"apple, and we're just all trying"},{"speaker":"Joe Moak","startTime":3092.96,"endTime":3095.87,"body":"to ship a great product. You"},{"speaker":"Joe Moak","startTime":3095.87,"endTime":3099.95,"body":"know, we're trying to make our"},{"speaker":"Joe Moak","startTime":3095.87,"endTime":3099.95,"body":"customers happy. And yeah, he"},{"speaker":"Joe Moak","startTime":3099.95,"endTime":3103.0699999999997,"body":"was just really good at helping"},{"speaker":"Joe Moak","startTime":3099.95,"endTime":3103.0699999999997,"body":"us all keep our eye on that"},{"speaker":"Joe Moak","startTime":3103.0699999999997,"endTime":3104.48,"body":"ball. I"},{"speaker":"Aaron Moncur","startTime":3104.48,"endTime":3107.7799999999997,"body":"like to define, I"},{"speaker":"Aaron Moncur","startTime":3104.48,"endTime":3107.7799999999997,"body":"think what you said is very much"},{"speaker":"Aaron Moncur","startTime":3107.7799999999997,"endTime":3110.3599999999997,"body":"in alignment with the definition"},{"speaker":"Aaron Moncur","startTime":3107.7799999999997,"endTime":3110.3599999999997,"body":"that I like to use for a good"},{"speaker":"Aaron Moncur","startTime":3110.3599999999997,"endTime":3113.81,"body":"project manager, which is"},{"speaker":"Aaron Moncur","startTime":3110.3599999999997,"endTime":3113.81,"body":"someone who aggressively and"},{"speaker":"Aaron Moncur","startTime":3113.81,"endTime":3119.39,"body":"proactively identifies and"},{"speaker":"Aaron Moncur","startTime":3113.81,"endTime":3119.39,"body":"mitigates risk. Right? All those"},{"speaker":"Aaron Moncur","startTime":3119.39,"endTime":3123.2599999999998,"body":"things. Brilliant. Brilliant."},{"speaker":"Aaron Moncur","startTime":3119.39,"endTime":3123.2599999999998,"body":"No, I'll take that as a huge"},{"speaker":"Aaron Moncur","startTime":3123.2599999999998,"endTime":3128.99,"body":"compliment from you, Joe. Thank"},{"speaker":"Aaron Moncur","startTime":3123.2599999999998,"endTime":3128.99,"body":"you. All right. Well, last"},{"speaker":"Aaron Moncur","startTime":3128.99,"endTime":3132.83,"body":"question for you. What are one"},{"speaker":"Aaron Moncur","startTime":3128.99,"endTime":3132.83,"body":"or two of the biggest challenges"},{"speaker":"Aaron Moncur","startTime":3132.83,"endTime":3133.8199999999997,"body":"that you have at work?"},{"speaker":"Joe Moak","startTime":3137.3599999999997,"endTime":3144.14,"body":"Oh, that's a good one."},{"speaker":"Joe Moak","startTime":3137.3599999999997,"endTime":3144.14,"body":"That's a good one. With with all"},{"speaker":"Joe Moak","startTime":3144.14,"endTime":3148.3399999999997,"body":"of the things that are going on,"},{"speaker":"Joe Moak","startTime":3144.14,"endTime":3148.3399999999997,"body":"all of the projects that that I"},{"speaker":"Joe Moak","startTime":3148.3399999999997,"endTime":3152.81,"body":"have on deck, that the bigger"},{"speaker":"Joe Moak","startTime":3148.3399999999997,"endTime":3152.81,"body":"challenge is figuring out where"},{"speaker":"Joe Moak","startTime":3152.81,"endTime":3157.3399999999997,"body":"I need to apply my time and my"},{"speaker":"Joe Moak","startTime":3152.81,"endTime":3157.3399999999997,"body":"effort versus where I need to"},{"speaker":"Joe Moak","startTime":3157.3399999999997,"endTime":3163.94,"body":"delegate. And, and then with"},{"speaker":"Joe Moak","startTime":3157.3399999999997,"endTime":3163.94,"body":"that delegation comes sort of"},{"speaker":"Joe Moak","startTime":3163.94,"endTime":3167.48,"body":"the engineering management and"},{"speaker":"Joe Moak","startTime":3163.94,"endTime":3167.48,"body":"the people management, which,"},{"speaker":"Joe Moak","startTime":3167.5699999999997,"endTime":3172.2799999999997,"body":"you know, frankly, I've, it's"},{"speaker":"Joe Moak","startTime":3167.5699999999997,"endTime":3172.2799999999997,"body":"not my thing, like, yeah, I"},{"speaker":"Joe Moak","startTime":3172.2799999999997,"endTime":3176.63,"body":"ended up like building and"},{"speaker":"Joe Moak","startTime":3172.2799999999997,"endTime":3176.63,"body":"leading teams, just because I"},{"speaker":"Joe Moak","startTime":3176.63,"endTime":3180.5299999999997,"body":"don't know what one of my"},{"speaker":"Joe Moak","startTime":3176.63,"endTime":3180.5299999999997,"body":"colleagues said, Joe, sometimes"},{"speaker":"Joe Moak","startTime":3180.5299999999997,"endTime":3186.3199999999997,"body":"if you're the person holding the"},{"speaker":"Joe Moak","startTime":3180.5299999999997,"endTime":3186.3199999999997,"body":"candle in the dark room, people"},{"speaker":"Joe Moak","startTime":3186.3199999999997,"endTime":3191.45,"body":"are going to be around you."},{"speaker":"Joe Moak","startTime":3186.3199999999997,"endTime":3191.45,"body":"Right, and luck to you. And I"},{"speaker":"Joe Moak","startTime":3191.45,"endTime":3194.0899999999997,"body":"feel like I've found myself in"},{"speaker":"Joe Moak","startTime":3191.45,"endTime":3194.0899999999997,"body":"that position through through"},{"speaker":"Joe Moak","startTime":3194.0899999999997,"endTime":3195.95,"body":"most of my career. Yeah."},{"speaker":"Aaron Moncur","startTime":3197.21,"endTime":3199.64,"body":"Well, how can"},{"speaker":"Aaron Moncur","startTime":3197.21,"endTime":3199.64,"body":"people get a hold of you, Joe?"},{"speaker":"Aaron Moncur","startTime":3200.5099999999998,"endTime":3201.68,"body":"Oh, ah,"},{"speaker":"Joe Moak","startTime":3202.04,"endTime":3204.71,"body":"let's see. I check"},{"speaker":"Joe Moak","startTime":3202.04,"endTime":3204.71,"body":"Twitter once in a while. I'm"},{"speaker":"Joe Moak","startTime":3204.71,"endTime":3208.8199999999997,"body":"just adding Joe Moak. That's"},{"speaker":"Joe Moak","startTime":3204.71,"endTime":3208.8199999999997,"body":"probably the easiest way. My"},{"speaker":"Joe Moak","startTime":3208.8199999999997,"endTime":3214.3399999999997,"body":"email address is Joe at Maestro"},{"speaker":"Joe Moak","startTime":3208.8199999999997,"endTime":3214.3399999999997,"body":"Dot Design. And I have a"},{"speaker":"Joe Moak","startTime":3214.3399999999997,"endTime":3218.66,"body":"Facebook account that I check. I"},{"speaker":"Joe Moak","startTime":3214.3399999999997,"endTime":3218.66,"body":"don't know, intermittently, I'm"},{"speaker":"Joe Moak","startTime":3218.66,"endTime":3221.5699999999997,"body":"really terrible with the social"},{"speaker":"Joe Moak","startTime":3218.66,"endTime":3221.5699999999997,"body":"media stuff. But the easiest way"},{"speaker":"Joe Moak","startTime":3221.5699999999997,"endTime":3224.21,"body":"is probably email or Twitter."},{"speaker":"Aaron Moncur","startTime":3224.9,"endTime":3228.02,"body":"All right. Well,"},{"speaker":"Aaron Moncur","startTime":3224.9,"endTime":3228.02,"body":"Joe, this has been such a treat"},{"speaker":"Aaron Moncur","startTime":3228.02,"endTime":3230.99,"body":"to talk to you. Thank you so"},{"speaker":"Aaron Moncur","startTime":3228.02,"endTime":3230.99,"body":"much for for sharing some of"},{"speaker":"Aaron Moncur","startTime":3230.99,"endTime":3233.93,"body":"your time and your wisdom today."},{"speaker":"Aaron Moncur","startTime":3230.99,"endTime":3233.93,"body":"I really appreciate it."},{"speaker":"Joe Moak","startTime":3234.08,"endTime":3235.79,"body":"Likewise. Thanks for"},{"speaker":"Joe Moak","startTime":3234.08,"endTime":3235.79,"body":"having me Aaron. And it's been"},{"speaker":"Joe Moak","startTime":3235.79,"endTime":3236.15,"body":"fun."},{"speaker":"Aaron Moncur","startTime":3239.5699999999997,"endTime":3243.0499999999997,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3239.5699999999997,"endTime":3243.0499999999997,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3243.0499999999997,"endTime":3246.0499999999997,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3243.0499999999997,"endTime":3246.0499999999997,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3246.0499999999997,"endTime":3249.5899999999997,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3246.0499999999997,"endTime":3249.5899999999997,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3249.5899999999997,"endTime":3253.37,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3249.5899999999997,"endTime":3253.37,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3253.4,"endTime":3257.66,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3253.4,"endTime":3257.66,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":3257.69,"endTime":3260.45,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3257.69,"endTime":3260.45,"body":"listening."}]}