{"version":"1.0.0","segments":[{"speaker":"James Cuseo","startTime":0.0,"endTime":3.96,"body":"In my experience, I"},{"speaker":"James Cuseo","startTime":0.0,"endTime":3.96,"body":"found that magic products tend"},{"speaker":"James Cuseo","startTime":3.96,"endTime":8.22,"body":"to be the result of continually"},{"speaker":"James Cuseo","startTime":3.96,"endTime":8.22,"body":"peeling that onion until you"},{"speaker":"James Cuseo","startTime":8.22,"endTime":11.73,"body":"really get to the crux of the"},{"speaker":"James Cuseo","startTime":8.22,"endTime":11.73,"body":"problem. At which point you now"},{"speaker":"James Cuseo","startTime":11.73,"endTime":16.11,"body":"understand it in a way that you"},{"speaker":"James Cuseo","startTime":11.73,"endTime":16.11,"body":"can, you can leverage what"},{"speaker":"James Cuseo","startTime":16.11,"endTime":19.02,"body":"you've learned in ways to create"},{"speaker":"James Cuseo","startTime":16.11,"endTime":19.02,"body":"magical experiences."},{"speaker":"Aaron Moncur","startTime":33.22,"endTime":35.53,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":33.22,"endTime":35.53,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":35.53,"endTime":40.45,"body":"Podcast. Today we are delighted"},{"speaker":"Aaron Moncur","startTime":35.53,"endTime":40.45,"body":"to have Jim Cuseo, a seasoned"},{"speaker":"Aaron Moncur","startTime":40.48,"endTime":43.15,"body":"mechanical engineer whose"},{"speaker":"Aaron Moncur","startTime":40.48,"endTime":43.15,"body":"remarkable career has spanned"},{"speaker":"Aaron Moncur","startTime":43.15,"endTime":46.21,"body":"over two decades, influencing"},{"speaker":"Aaron Moncur","startTime":43.15,"endTime":46.21,"body":"the design of some of the most"},{"speaker":"Aaron Moncur","startTime":46.21,"endTime":50.56,"body":"iconic technology products."},{"speaker":"Aaron Moncur","startTime":46.21,"endTime":50.56,"body":"James's journey began at the"},{"speaker":"Aaron Moncur","startTime":50.56,"endTime":53.95,"body":"prestigious Massachusetts"},{"speaker":"Aaron Moncur","startTime":50.56,"endTime":53.95,"body":"Institute of Technology and lead"},{"speaker":"Aaron Moncur","startTime":53.95,"endTime":58.27,"body":"him through pivotal roles at"},{"speaker":"Aaron Moncur","startTime":53.95,"endTime":58.27,"body":"Ford exponent and mag canica,"},{"speaker":"Aaron Moncur","startTime":58.3,"endTime":61.96,"body":"where he honed his skills in the"},{"speaker":"Aaron Moncur","startTime":58.3,"endTime":61.96,"body":"motorsport and aerospace"},{"speaker":"Aaron Moncur","startTime":61.96,"endTime":65.89,"body":"sectors. Next, Jim spent over a"},{"speaker":"Aaron Moncur","startTime":61.96,"endTime":65.89,"body":"decade at Apple where he grew to"},{"speaker":"Aaron Moncur","startTime":65.89,"endTime":69.43,"body":"Director of Mac product design,"},{"speaker":"Aaron Moncur","startTime":65.89,"endTime":69.43,"body":"overseeing the development of"},{"speaker":"Aaron Moncur","startTime":69.43,"endTime":73.93,"body":"groundbreaking products, such as"},{"speaker":"Aaron Moncur","startTime":69.43,"endTime":73.93,"body":"the MacBook Pro and the iMac"},{"speaker":"Aaron Moncur","startTime":73.93,"endTime":77.56,"body":"with retina displays. Currently,"},{"speaker":"Aaron Moncur","startTime":73.93,"endTime":77.56,"body":"he offers his expertise to"},{"speaker":"Aaron Moncur","startTime":77.56,"endTime":81.4,"body":"various companies through his"},{"speaker":"Aaron Moncur","startTime":77.56,"endTime":81.4,"body":"consultancy James Cuseo LLC,"},{"speaker":"Aaron Moncur","startTime":81.61,"endTime":85.15,"body":"aiding them in scaling"},{"speaker":"Aaron Moncur","startTime":81.61,"endTime":85.15,"body":"operations and enhancing product"},{"speaker":"Aaron Moncur","startTime":85.15,"endTime":87.91,"body":"designs. Jim, thank you so much"},{"speaker":"Aaron Moncur","startTime":85.15,"endTime":87.91,"body":"for joining us today."},{"speaker":"James Cuseo","startTime":88.2,"endTime":89.76,"body":"Thank you very"},{"speaker":"James Cuseo","startTime":88.2,"endTime":89.76,"body":"much. Thank you for that"},{"speaker":"James Cuseo","startTime":89.76,"endTime":90.69,"body":"wonderful intro."},{"speaker":"Aaron Moncur","startTime":90.72,"endTime":93.93,"body":"Absolutely. Well,"},{"speaker":"Aaron Moncur","startTime":90.72,"endTime":93.93,"body":"I've been super excited to talk"},{"speaker":"Aaron Moncur","startTime":93.96,"endTime":100.23,"body":"today. You and I met just a few"},{"speaker":"Aaron Moncur","startTime":93.96,"endTime":100.23,"body":"weeks ago, not very long ago, we"},{"speaker":"Aaron Moncur","startTime":100.23,"endTime":103.02,"body":"connected on LinkedIn. And I"},{"speaker":"Aaron Moncur","startTime":100.23,"endTime":103.02,"body":"looked through your profile, and"},{"speaker":"Aaron Moncur","startTime":103.02,"endTime":108.45,"body":"I was so so impressed with"},{"speaker":"Aaron Moncur","startTime":103.02,"endTime":108.45,"body":"everything that you've done. And"},{"speaker":"Aaron Moncur","startTime":108.48,"endTime":112.71,"body":"I just I know for a fact that"},{"speaker":"Aaron Moncur","startTime":108.48,"endTime":112.71,"body":"the listeners are gonna get so"},{"speaker":"Aaron Moncur","startTime":112.71,"endTime":116.73,"body":"much from this episode, just"},{"speaker":"Aaron Moncur","startTime":112.71,"endTime":116.73,"body":"drinking from your your cup of"},{"speaker":"Aaron Moncur","startTime":116.73,"endTime":121.35,"body":"knowledge. So with that, let's"},{"speaker":"Aaron Moncur","startTime":116.73,"endTime":121.35,"body":"start with the question I begin"},{"speaker":"Aaron Moncur","startTime":121.35,"endTime":124.95,"body":"with at every interview, which"},{"speaker":"Aaron Moncur","startTime":121.35,"endTime":124.95,"body":"is what made you decide to"},{"speaker":"Aaron Moncur","startTime":124.95,"endTime":125.85,"body":"become an engineer."},{"speaker":"James Cuseo","startTime":126.33,"endTime":129.42,"body":"All right, well,"},{"speaker":"James Cuseo","startTime":126.33,"endTime":129.42,"body":"you know, I was the first person"},{"speaker":"James Cuseo","startTime":129.42,"endTime":135.0,"body":"my family and I really excel in"},{"speaker":"James Cuseo","startTime":129.42,"endTime":135.0,"body":"school. My I came from a long"},{"speaker":"James Cuseo","startTime":135.0,"endTime":139.14,"body":"line of mechanics, and, you"},{"speaker":"James Cuseo","startTime":135.0,"endTime":139.14,"body":"know, my dad was a laborer"},{"speaker":"James Cuseo","startTime":139.17,"endTime":143.7,"body":"worked with his hands his whole"},{"speaker":"James Cuseo","startTime":139.17,"endTime":143.7,"body":"life. I was the first to really"},{"speaker":"James Cuseo","startTime":144.06,"endTime":150.21,"body":"take a liking to school. So when"},{"speaker":"James Cuseo","startTime":144.06,"endTime":150.21,"body":"when I was in high school, I was"},{"speaker":"James Cuseo","startTime":150.21,"endTime":155.79,"body":"getting sciences, especially"},{"speaker":"James Cuseo","startTime":150.21,"endTime":155.79,"body":"physics. I was faced with being"},{"speaker":"James Cuseo","startTime":155.79,"endTime":158.79,"body":"the first first my family to go"},{"speaker":"James Cuseo","startTime":155.79,"endTime":158.79,"body":"to college. And I had no idea"},{"speaker":"James Cuseo","startTime":158.79,"endTime":164.58,"body":"what I'd study. So a guidance"},{"speaker":"James Cuseo","startTime":158.79,"endTime":164.58,"body":"counselor suggested engineering."},{"speaker":"James Cuseo","startTime":165.21,"endTime":170.28,"body":"And I thought, Well, my dad's"},{"speaker":"James Cuseo","startTime":165.21,"endTime":170.28,"body":"mechanic had a mechanical"},{"speaker":"James Cuseo","startTime":170.28,"endTime":175.41,"body":"engineering sounds like it'll be"},{"speaker":"James Cuseo","startTime":170.28,"endTime":175.41,"body":"a good fit. So that's what I"},{"speaker":"James Cuseo","startTime":175.41,"endTime":179.04,"body":"did. I chose mechanical"},{"speaker":"James Cuseo","startTime":175.41,"endTime":179.04,"body":"engineering. And I almost didn't"},{"speaker":"James Cuseo","startTime":179.34,"endTime":183.87,"body":"become a mechanical engineer,"},{"speaker":"James Cuseo","startTime":179.34,"endTime":183.87,"body":"because during undergrad, I"},{"speaker":"James Cuseo","startTime":184.23,"endTime":188.73,"body":"found my way into a software"},{"speaker":"James Cuseo","startTime":184.23,"endTime":188.73,"body":"startup. And I did that for five"},{"speaker":"James Cuseo","startTime":188.73,"endTime":193.74,"body":"years concurrently with"},{"speaker":"James Cuseo","startTime":188.73,"endTime":193.74,"body":"undergrad. But I eventually"},{"speaker":"James Cuseo","startTime":193.74,"endTime":196.35,"body":"decided that, you know,"},{"speaker":"James Cuseo","startTime":193.74,"endTime":196.35,"body":"mechanical engineering is my"},{"speaker":"James Cuseo","startTime":196.35,"endTime":200.97,"body":"passion. I had really taken a"},{"speaker":"James Cuseo","startTime":196.35,"endTime":200.97,"body":"liking for it over those first"},{"speaker":"James Cuseo","startTime":200.97,"endTime":204.75,"body":"few years of study, and decided"},{"speaker":"James Cuseo","startTime":200.97,"endTime":204.75,"body":"to go back to grad school, which"},{"speaker":"James Cuseo","startTime":204.75,"endTime":207.51,"body":"is when I went to MIT and"},{"speaker":"James Cuseo","startTime":204.75,"endTime":207.51,"body":"refocus on mechanical"},{"speaker":"James Cuseo","startTime":207.51,"endTime":211.62,"body":"engineering. And as you said, I"},{"speaker":"James Cuseo","startTime":207.51,"endTime":211.62,"body":"started out in automotive and"},{"speaker":"James Cuseo","startTime":211.62,"endTime":215.22,"body":"spent some time in motorsports,"},{"speaker":"James Cuseo","startTime":211.62,"endTime":215.22,"body":"and then ended up in consumer"},{"speaker":"James Cuseo","startTime":215.22,"endTime":218.16,"body":"electronics sort of by accident."},{"speaker":"James Cuseo","startTime":215.22,"endTime":218.16,"body":"I didn't even realize that Apple"},{"speaker":"James Cuseo","startTime":218.16,"endTime":221.43,"body":"hired mechanical engineers, to a"},{"speaker":"James Cuseo","startTime":218.16,"endTime":221.43,"body":"friend went to work there. And"},{"speaker":"James Cuseo","startTime":221.43,"endTime":225.18,"body":"he told me about his time there."},{"speaker":"James Cuseo","startTime":221.43,"endTime":225.18,"body":"And I was lucky enough to get an"},{"speaker":"James Cuseo","startTime":225.18,"endTime":228.93,"body":"interview with his boss and"},{"speaker":"James Cuseo","startTime":225.18,"endTime":228.93,"body":"family set for Apple and the"},{"speaker":"James Cuseo","startTime":228.93,"endTime":229.92,"body":"rest is history."},{"speaker":"Aaron Moncur","startTime":230.73,"endTime":234.3,"body":"Amazing. That's a"},{"speaker":"Aaron Moncur","startTime":230.73,"endTime":234.3,"body":"great, great walk through your"},{"speaker":"Aaron Moncur","startTime":234.3,"endTime":238.92,"body":"journey to becoming an engineer."},{"speaker":"Aaron Moncur","startTime":234.3,"endTime":238.92,"body":"My father also influenced me in"},{"speaker":"Aaron Moncur","startTime":238.92,"endTime":241.32,"body":"becoming an engineer. I won't go"},{"speaker":"Aaron Moncur","startTime":238.92,"endTime":241.32,"body":"through that because this is"},{"speaker":"Aaron Moncur","startTime":241.32,"endTime":245.25,"body":"your interview, not mine. But"},{"speaker":"Aaron Moncur","startTime":241.32,"endTime":245.25,"body":"it's interesting. How much"},{"speaker":"Aaron Moncur","startTime":245.25,"endTime":250.26,"body":"family has influenced people on"},{"speaker":"Aaron Moncur","startTime":245.25,"endTime":250.26,"body":"this show to become an engineer."},{"speaker":"Aaron Moncur","startTime":250.26,"endTime":252.9,"body":"I wouldn't have thought that was"},{"speaker":"Aaron Moncur","startTime":250.26,"endTime":252.9,"body":"one of the deciding factors. But"},{"speaker":"Aaron Moncur","startTime":252.9,"endTime":256.59,"body":"it's been a pretty large factor"},{"speaker":"Aaron Moncur","startTime":252.9,"endTime":256.59,"body":"in many, many engineers journey."},{"speaker":"Aaron Moncur","startTime":257.97,"endTime":262.08,"body":"Speaking of Apple, where you"},{"speaker":"Aaron Moncur","startTime":257.97,"endTime":262.08,"body":"worked, you You led the design"},{"speaker":"Aaron Moncur","startTime":262.11,"endTime":267.69,"body":"of some pretty high profile"},{"speaker":"Aaron Moncur","startTime":262.11,"endTime":267.69,"body":"products, the iMac and MacBook"},{"speaker":"Aaron Moncur","startTime":267.69,"endTime":271.74,"body":"Pro Series. Can you walk us"},{"speaker":"Aaron Moncur","startTime":267.69,"endTime":271.74,"body":"through maybe like one or two of"},{"speaker":"Aaron Moncur","startTime":271.74,"endTime":274.77,"body":"the most challenging either"},{"speaker":"Aaron Moncur","startTime":271.74,"endTime":274.77,"body":"creative and or technical"},{"speaker":"Aaron Moncur","startTime":274.77,"endTime":277.86,"body":"challenges that you faced Well,"},{"speaker":"Aaron Moncur","startTime":274.77,"endTime":277.86,"body":"while managing these products?"},{"speaker":"Aaron Moncur","startTime":278.37,"endTime":279.12,"body":"Sure."},{"speaker":"James Cuseo","startTime":279.9,"endTime":282.18,"body":"Well, every program"},{"speaker":"James Cuseo","startTime":279.9,"endTime":282.18,"body":"at Apple was challenging in its"},{"speaker":"James Cuseo","startTime":282.18,"endTime":285.36,"body":"own way, and Apple generally"},{"speaker":"James Cuseo","startTime":282.18,"endTime":285.36,"body":"doesn't take on anything that's"},{"speaker":"James Cuseo","startTime":285.36,"endTime":290.55,"body":"too easy. My first big big"},{"speaker":"James Cuseo","startTime":285.36,"endTime":290.55,"body":"challenge was the development of"},{"speaker":"James Cuseo","startTime":290.55,"endTime":296.22,"body":"the Force Touch trackpad. So"},{"speaker":"James Cuseo","startTime":290.55,"endTime":296.22,"body":"trackpads up to that point were"},{"speaker":"James Cuseo","startTime":296.25,"endTime":299.7,"body":"relatively simple devices. It"},{"speaker":"James Cuseo","startTime":296.25,"endTime":299.7,"body":"was a PC board under a piece of"},{"speaker":"James Cuseo","startTime":299.7,"endTime":303.81,"body":"glass and all of that sat on top"},{"speaker":"James Cuseo","startTime":299.7,"endTime":303.81,"body":"of a mechanical switch. If you"},{"speaker":"James Cuseo","startTime":303.81,"endTime":307.65,"body":"pushed on the trackpad, it would"},{"speaker":"James Cuseo","startTime":303.81,"endTime":307.65,"body":"cause that switch to buckle. And"},{"speaker":"James Cuseo","startTime":307.65,"endTime":310.89,"body":"that buckling would create both"},{"speaker":"James Cuseo","startTime":307.65,"endTime":310.89,"body":"the feeling of a click, and the"},{"speaker":"James Cuseo","startTime":310.89,"endTime":314.55,"body":"close the electrical switch that"},{"speaker":"James Cuseo","startTime":310.89,"endTime":314.55,"body":"signaled to the computer. Hey,"},{"speaker":"James Cuseo","startTime":314.55,"endTime":320.16,"body":"someone just clicked me. The"},{"speaker":"James Cuseo","startTime":314.55,"endTime":320.16,"body":"Force Touch trackpad was an"},{"speaker":"James Cuseo","startTime":320.16,"endTime":323.91,"body":"attempt to sort of re re"},{"speaker":"James Cuseo","startTime":320.16,"endTime":323.91,"body":"architect how a track bed"},{"speaker":"James Cuseo","startTime":323.91,"endTime":328.38,"body":"worked. It replaced that"},{"speaker":"James Cuseo","startTime":323.91,"endTime":328.38,"body":"mechanical switch with two"},{"speaker":"James Cuseo","startTime":328.38,"endTime":332.01,"body":"things, the first being the set"},{"speaker":"James Cuseo","startTime":328.38,"endTime":332.01,"body":"of string gauges, which not just"},{"speaker":"James Cuseo","startTime":332.01,"endTime":335.43,"body":"measured, did you click me, but"},{"speaker":"James Cuseo","startTime":332.01,"endTime":335.43,"body":"How hard are you pressing on the"},{"speaker":"James Cuseo","startTime":335.43,"endTime":339.03,"body":"trackpad. And with that, you can"},{"speaker":"James Cuseo","startTime":335.43,"endTime":339.03,"body":"do some very interesting things."},{"speaker":"James Cuseo","startTime":340.95,"endTime":346.68,"body":"And then once the trackpad sense"},{"speaker":"James Cuseo","startTime":340.95,"endTime":346.68,"body":"that you pressed hard enough to"},{"speaker":"James Cuseo","startTime":346.68,"endTime":351.45,"body":"create a click, it actually use"},{"speaker":"James Cuseo","startTime":346.68,"endTime":351.45,"body":"what we call the haptic actuator"},{"speaker":"James Cuseo","startTime":351.63,"endTime":355.86,"body":"to send an impulse into the"},{"speaker":"James Cuseo","startTime":351.63,"endTime":355.86,"body":"trackpad, which gave you the"},{"speaker":"James Cuseo","startTime":355.86,"endTime":359.49,"body":"feeling of the click. And the"},{"speaker":"James Cuseo","startTime":355.86,"endTime":359.49,"body":"really interesting thing about"},{"speaker":"James Cuseo","startTime":359.49,"endTime":363.6,"body":"that was, most people think when"},{"speaker":"James Cuseo","startTime":359.49,"endTime":363.6,"body":"you press a trackpad or even a"},{"speaker":"James Cuseo","startTime":363.6,"endTime":366.45,"body":"force, touch trackpad, any"},{"speaker":"James Cuseo","startTime":363.6,"endTime":366.45,"body":"clicks, it's moving up and down."},{"speaker":"James Cuseo","startTime":366.87,"endTime":370.56,"body":"Because your finger pushes down,"},{"speaker":"James Cuseo","startTime":366.87,"endTime":370.56,"body":"your brain feels something and"},{"speaker":"James Cuseo","startTime":370.56,"endTime":374.76,"body":"so your brain interprets that as"},{"speaker":"James Cuseo","startTime":370.56,"endTime":374.76,"body":"it moving down. All actuality,"},{"speaker":"James Cuseo","startTime":374.76,"endTime":378.81,"body":"the force touch trackpads haptic"},{"speaker":"James Cuseo","startTime":374.76,"endTime":378.81,"body":"actuator, tugs the trackpad"},{"speaker":"James Cuseo","startTime":378.81,"endTime":382.5,"body":"laterally. So it's not moving up"},{"speaker":"James Cuseo","startTime":378.81,"endTime":382.5,"body":"and down, but it's moving back"},{"speaker":"James Cuseo","startTime":382.5,"endTime":387.51,"body":"and forth. But your brain feels"},{"speaker":"James Cuseo","startTime":382.5,"endTime":387.51,"body":"motion. And because of the fact"},{"speaker":"James Cuseo","startTime":387.51,"endTime":390.0,"body":"that you are pushing down it"},{"speaker":"James Cuseo","startTime":387.51,"endTime":390.0,"body":"thinks oh, that must have just"},{"speaker":"James Cuseo","startTime":390.0,"endTime":394.08,"body":"clicked down. But in fact, it's"},{"speaker":"James Cuseo","startTime":390.0,"endTime":394.08,"body":"just a trick of, of perception."},{"speaker":"James Cuseo","startTime":395.52,"endTime":400.11,"body":"Anyway, that the trackpad was my"},{"speaker":"James Cuseo","startTime":395.52,"endTime":400.11,"body":"first real big challenge at"},{"speaker":"James Cuseo","startTime":400.11,"endTime":404.01,"body":"Apple and was super interesting"},{"speaker":"James Cuseo","startTime":400.11,"endTime":404.01,"body":"because I get to work with some"},{"speaker":"James Cuseo","startTime":404.01,"endTime":409.74,"body":"really smart subject matter"},{"speaker":"James Cuseo","startTime":404.01,"endTime":409.74,"body":"experts, people who are experts"},{"speaker":"James Cuseo","startTime":409.74,"endTime":412.65,"body":"in the implementation of"},{"speaker":"James Cuseo","startTime":409.74,"endTime":412.65,"body":"sensors, people who are experts"},{"speaker":"James Cuseo","startTime":412.65,"endTime":417.51,"body":"in the implementation of"},{"speaker":"James Cuseo","startTime":412.65,"endTime":417.51,"body":"haptics. And I got my first"},{"speaker":"James Cuseo","startTime":417.51,"endTime":420.57,"body":"taste of being a system"},{"speaker":"James Cuseo","startTime":417.51,"endTime":420.57,"body":"engineer. You know, most people"},{"speaker":"James Cuseo","startTime":420.57,"endTime":423.9,"body":"think the system is something"},{"speaker":"James Cuseo","startTime":420.57,"endTime":423.9,"body":"like the computer, and they"},{"speaker":"James Cuseo","startTime":423.9,"endTime":427.56,"body":"think of the trackpad as a"},{"speaker":"James Cuseo","startTime":423.9,"endTime":427.56,"body":"component. But in fact, the"},{"speaker":"James Cuseo","startTime":427.56,"endTime":432.39,"body":"trackpad is a system into a"},{"speaker":"James Cuseo","startTime":427.56,"endTime":432.39,"body":"number itself. It's comprised of"},{"speaker":"James Cuseo","startTime":432.39,"endTime":435.33,"body":"many different subsystems, some"},{"speaker":"James Cuseo","startTime":432.39,"endTime":435.33,"body":"of which I named, right, the"},{"speaker":"James Cuseo","startTime":435.42,"endTime":439.53,"body":"strain sensors, the haptic"},{"speaker":"James Cuseo","startTime":435.42,"endTime":439.53,"body":"actuator. And all of these have"},{"speaker":"James Cuseo","startTime":439.53,"endTime":443.43,"body":"to be integrated by someone. And"},{"speaker":"James Cuseo","startTime":439.53,"endTime":443.43,"body":"that was my role as the systems"},{"speaker":"James Cuseo","startTime":443.43,"endTime":446.97,"body":"engineer on that program. And it"},{"speaker":"James Cuseo","startTime":443.43,"endTime":446.97,"body":"was super interesting, because"},{"speaker":"James Cuseo","startTime":446.97,"endTime":453.9,"body":"we initially went down one path,"},{"speaker":"James Cuseo","startTime":446.97,"endTime":453.9,"body":"and we had a set of, we had a"},{"speaker":"James Cuseo","startTime":453.9,"endTime":457.95,"body":"small method of sensing strain,"},{"speaker":"James Cuseo","startTime":453.9,"endTime":457.95,"body":"that worked really well in the"},{"speaker":"James Cuseo","startTime":457.95,"endTime":462.42,"body":"lab. But as we begin to scale"},{"speaker":"James Cuseo","startTime":457.95,"endTime":462.42,"body":"it, we found that it doesn't"},{"speaker":"James Cuseo","startTime":462.42,"endTime":467.25,"body":"repeat every time, any"},{"speaker":"James Cuseo","startTime":462.42,"endTime":467.25,"body":"predictable way. And in fact,"},{"speaker":"James Cuseo","startTime":467.64,"endTime":470.85,"body":"the sensor behaves differently"},{"speaker":"James Cuseo","startTime":467.64,"endTime":470.85,"body":"on day one than it did on day"},{"speaker":"James Cuseo","startTime":470.85,"endTime":474.12,"body":"10, and day 100. And that"},{"speaker":"James Cuseo","startTime":470.85,"endTime":474.12,"body":"wouldn't be appropriate for a"},{"speaker":"James Cuseo","startTime":474.12,"endTime":477.48,"body":"consumer electronics device,"},{"speaker":"James Cuseo","startTime":474.12,"endTime":477.48,"body":"which needs to behave similarly,"},{"speaker":"James Cuseo","startTime":477.51,"endTime":481.14,"body":"every day, day in, day out. So"},{"speaker":"James Cuseo","startTime":477.51,"endTime":481.14,"body":"that was the first time in my"},{"speaker":"James Cuseo","startTime":481.14,"endTime":484.44,"body":"career where we ran into a"},{"speaker":"James Cuseo","startTime":481.14,"endTime":484.44,"body":"situation where we had to"},{"speaker":"James Cuseo","startTime":484.44,"endTime":488.25,"body":"actually abandon that"},{"speaker":"James Cuseo","startTime":484.44,"endTime":488.25,"body":"architecture and start over. And"},{"speaker":"James Cuseo","startTime":488.25,"endTime":492.42,"body":"so we took what we learned, and"},{"speaker":"James Cuseo","startTime":488.25,"endTime":492.42,"body":"we apply those lessons into a"},{"speaker":"James Cuseo","startTime":492.42,"endTime":496.8,"body":"new architecture, which is"},{"speaker":"James Cuseo","startTime":492.42,"endTime":496.8,"body":"essentially what we're shipping"},{"speaker":"James Cuseo","startTime":496.8,"endTime":498.33,"body":"to this day. That"},{"speaker":"Aaron Moncur","startTime":498.36,"endTime":501.93,"body":"is fascinating. I"},{"speaker":"Aaron Moncur","startTime":498.36,"endTime":501.93,"body":"guess tangential to that, when"},{"speaker":"Aaron Moncur","startTime":501.93,"endTime":506.79,"body":"you and I first spoke, I"},{"speaker":"Aaron Moncur","startTime":501.93,"endTime":506.79,"body":"remember you talking about how,"},{"speaker":"Aaron Moncur","startTime":508.44,"endTime":513.15,"body":"what's the right phrase here,"},{"speaker":"Aaron Moncur","startTime":508.44,"endTime":513.15,"body":"how detailed Apple really gets"},{"speaker":"Aaron Moncur","startTime":513.18,"endTime":517.35,"body":"in developing some of their"},{"speaker":"Aaron Moncur","startTime":513.18,"endTime":517.35,"body":"products. It's they're not just"},{"speaker":"Aaron Moncur","startTime":518.64,"endTime":522.96,"body":"putting some beautiful"},{"speaker":"Aaron Moncur","startTime":518.64,"endTime":522.96,"body":"industrial design onto crummy"},{"speaker":"Aaron Moncur","startTime":522.96,"endTime":528.63,"body":"technology. The level of thought"},{"speaker":"Aaron Moncur","startTime":522.96,"endTime":528.63,"body":"and consideration that goes into"},{"speaker":"Aaron Moncur","startTime":528.63,"endTime":534.45,"body":"these products, truly is"},{"speaker":"Aaron Moncur","startTime":528.63,"endTime":534.45,"body":"overwhelming. Can you talk, if"},{"speaker":"Aaron Moncur","startTime":534.45,"endTime":537.81,"body":"you have specific examples,"},{"speaker":"Aaron Moncur","startTime":534.45,"endTime":537.81,"body":"great, but even if not just in"},{"speaker":"Aaron Moncur","startTime":537.81,"endTime":541.8,"body":"general about the level of"},{"speaker":"Aaron Moncur","startTime":537.81,"endTime":541.8,"body":"thought and detail that goes"},{"speaker":"Aaron Moncur","startTime":541.8,"endTime":546.78,"body":"into a product at Apple and how"},{"speaker":"Aaron Moncur","startTime":541.8,"endTime":546.78,"body":"maybe that that differs from the"},{"speaker":"Aaron Moncur","startTime":546.78,"endTime":549.63,"body":"level of thought and detail that"},{"speaker":"Aaron Moncur","startTime":546.78,"endTime":549.63,"body":"might go into some other"},{"speaker":"Aaron Moncur","startTime":549.63,"endTime":551.67,"body":"consumer product? Sure."},{"speaker":"James Cuseo","startTime":552.09,"endTime":554.43,"body":"I think I might use"},{"speaker":"James Cuseo","startTime":552.09,"endTime":554.43,"body":"the phrase peeling the onion."},{"speaker":"James Cuseo","startTime":555.51,"endTime":559.92,"body":"Because we like to think of any"},{"speaker":"James Cuseo","startTime":555.51,"endTime":559.92,"body":"problem like an onion, you know,"},{"speaker":"James Cuseo","startTime":559.92,"endTime":563.04,"body":"an onion is has multiple layers,"},{"speaker":"James Cuseo","startTime":559.92,"endTime":563.04,"body":"you peel the first layer of"},{"speaker":"James Cuseo","startTime":563.04,"endTime":566.52,"body":"skin, and there's another layer"},{"speaker":"James Cuseo","startTime":563.04,"endTime":566.52,"body":"of skin beneath that and feel"},{"speaker":"James Cuseo","startTime":566.52,"endTime":569.52,"body":"that layer of skin and there's"},{"speaker":"James Cuseo","startTime":566.52,"endTime":569.52,"body":"maybe another sort of transition"},{"speaker":"James Cuseo","startTime":569.52,"endTime":573.0,"body":"layer between the skin in the"},{"speaker":"James Cuseo","startTime":569.52,"endTime":573.0,"body":"meat menu to the first layer of"},{"speaker":"James Cuseo","startTime":573.0,"endTime":575.52,"body":"the onion and you realize"},{"speaker":"James Cuseo","startTime":573.0,"endTime":575.52,"body":"there's multiple layers below"},{"speaker":"James Cuseo","startTime":575.52,"endTime":579.21,"body":"that. And a technical problem is"},{"speaker":"James Cuseo","startTime":575.52,"endTime":579.21,"body":"a lot like an onion in that"},{"speaker":"James Cuseo","startTime":579.21,"endTime":583.14,"body":"sense. You know, you can ask"},{"speaker":"James Cuseo","startTime":579.21,"endTime":583.14,"body":"yourself a question and pretty"},{"speaker":"James Cuseo","startTime":583.14,"endTime":586.71,"body":"quickly arrive at an answer. But"},{"speaker":"James Cuseo","startTime":583.14,"endTime":586.71,"body":"you begin to realize, well,"},{"speaker":"James Cuseo","startTime":586.71,"endTime":590.34,"body":"that's not the whole story. And"},{"speaker":"James Cuseo","startTime":586.71,"endTime":590.34,"body":"you can go deeper and deeper and"},{"speaker":"James Cuseo","startTime":590.34,"endTime":593.61,"body":"deeper and it's until you peel"},{"speaker":"James Cuseo","startTime":590.34,"endTime":593.61,"body":"that onion a few layers deep."},{"speaker":"James Cuseo","startTime":594.21,"endTime":597.09,"body":"Sometimes you have to get all"},{"speaker":"James Cuseo","startTime":594.21,"endTime":597.09,"body":"the way to the center before you"},{"speaker":"James Cuseo","startTime":597.09,"endTime":602.22,"body":"really understand the problem"},{"speaker":"James Cuseo","startTime":597.09,"endTime":602.22,"body":"well enough to to do really"},{"speaker":"James Cuseo","startTime":602.22,"endTime":605.73,"body":"amazing things with it, you"},{"speaker":"James Cuseo","startTime":602.22,"endTime":605.73,"body":"know, and I think my experience,"},{"speaker":"James Cuseo","startTime":605.73,"endTime":609.54,"body":"I found that magical products"},{"speaker":"James Cuseo","startTime":605.73,"endTime":609.54,"body":"tend to be the result of"},{"speaker":"James Cuseo","startTime":609.54,"endTime":613.56,"body":"continually peeling that onion,"},{"speaker":"James Cuseo","startTime":609.54,"endTime":613.56,"body":"until you really get to the crux"},{"speaker":"James Cuseo","startTime":613.56,"endTime":617.13,"body":"of the problem. At which point"},{"speaker":"James Cuseo","startTime":613.56,"endTime":617.13,"body":"you now understand it in a way"},{"speaker":"James Cuseo","startTime":617.13,"endTime":621.3,"body":"that you can, you can leverage"},{"speaker":"James Cuseo","startTime":617.13,"endTime":621.3,"body":"what you've learned in ways to"},{"speaker":"James Cuseo","startTime":621.3,"endTime":624.3,"body":"create magical experiences."},{"speaker":"James Cuseo","startTime":621.3,"endTime":624.3,"body":"Terrific,"},{"speaker":"Aaron Moncur","startTime":668.02,"endTime":671.77,"body":"thank you. I think"},{"speaker":"Aaron Moncur","startTime":668.02,"endTime":671.77,"body":"I just found the intro to this"},{"speaker":"Aaron Moncur","startTime":671.77,"endTime":676.6300000000001,"body":"episode, right there. Well,"},{"speaker":"Aaron Moncur","startTime":671.77,"endTime":676.6300000000001,"body":"throughout your career, you've"},{"speaker":"Aaron Moncur","startTime":677.0799999999999,"endTime":682.1500000000001,"body":"moved into a variety of"},{"speaker":"Aaron Moncur","startTime":677.0799999999999,"endTime":682.1500000000001,"body":"different leadership roles. Can"},{"speaker":"Aaron Moncur","startTime":682.1500000000001,"endTime":685.3,"body":"you? Can you share any"},{"speaker":"Aaron Moncur","startTime":682.1500000000001,"endTime":685.3,"body":"strategies that you found to be"},{"speaker":"Aaron Moncur","startTime":685.3,"endTime":689.9200000000001,"body":"very effective as you're"},{"speaker":"Aaron Moncur","startTime":685.3,"endTime":689.9200000000001,"body":"leading, leading large teams?"},{"speaker":"Aaron Moncur","startTime":691.21,"endTime":692.74,"body":"Yeah, just what what have you"},{"speaker":"Aaron Moncur","startTime":691.21,"endTime":692.74,"body":"learned there?"},{"speaker":"James Cuseo","startTime":693.1300000000001,"endTime":697.3,"body":"Sure. Well, as I"},{"speaker":"James Cuseo","startTime":693.1300000000001,"endTime":697.3,"body":"reflect on my career, I realized"},{"speaker":"James Cuseo","startTime":697.3,"endTime":701.05,"body":"that my success as a leader"},{"speaker":"James Cuseo","startTime":697.3,"endTime":701.05,"body":"mostly boils down to the people"},{"speaker":"James Cuseo","startTime":701.3800000000001,"endTime":707.05,"body":"that I was able to work with."},{"speaker":"James Cuseo","startTime":701.3800000000001,"endTime":707.05,"body":"You know, you start by hiring"},{"speaker":"James Cuseo","startTime":707.1099999999999,"endTime":711.8199999999999,"body":"really great people. And then"},{"speaker":"James Cuseo","startTime":707.1099999999999,"endTime":711.8199999999999,"body":"you train them to put you out of"},{"speaker":"James Cuseo","startTime":711.8199999999999,"endTime":717.94,"body":"a job someday, right? In my"},{"speaker":"James Cuseo","startTime":711.8199999999999,"endTime":717.94,"body":"experience, when you've trained"},{"speaker":"James Cuseo","startTime":717.94,"endTime":721.1199999999999,"body":"your people up well, and also,"},{"speaker":"James Cuseo","startTime":717.94,"endTime":721.1199999999999,"body":"they're ready to take over your"},{"speaker":"James Cuseo","startTime":721.1199999999999,"endTime":724.81,"body":"job, well, then you probably are"},{"speaker":"James Cuseo","startTime":721.1199999999999,"endTime":724.81,"body":"ready to take the next job too."},{"speaker":"James Cuseo","startTime":724.81,"endTime":730.81,"body":"So you can all kind of step up"},{"speaker":"James Cuseo","startTime":724.81,"endTime":730.81,"body":"together. And, you know, it made"},{"speaker":"James Cuseo","startTime":730.81,"endTime":736.21,"body":"me much more likely to succeed,"},{"speaker":"James Cuseo","startTime":730.81,"endTime":736.21,"body":"as I took these people who were,"},{"speaker":"James Cuseo","startTime":736.21,"endTime":740.3499999999999,"body":"you know, really smart, great"},{"speaker":"James Cuseo","startTime":736.21,"endTime":740.3499999999999,"body":"people. And we all grew together"},{"speaker":"James Cuseo","startTime":740.3499999999999,"endTime":745.75,"body":"level by level. When you have"},{"speaker":"James Cuseo","startTime":740.3499999999999,"endTime":745.75,"body":"people around you that you"},{"speaker":"James Cuseo","startTime":745.75,"endTime":751.81,"body":"trust, it really allows you to"},{"speaker":"James Cuseo","startTime":745.75,"endTime":751.81,"body":"implement a system of what I"},{"speaker":"James Cuseo","startTime":751.81,"endTime":756.0999999999999,"body":"can't trust, but verify. When"},{"speaker":"James Cuseo","startTime":751.81,"endTime":756.0999999999999,"body":"you're running a really big"},{"speaker":"James Cuseo","startTime":756.0999999999999,"endTime":760.24,"body":"organization, 100 people,"},{"speaker":"James Cuseo","startTime":756.0999999999999,"endTime":760.24,"body":"multiple programs going on in"},{"speaker":"James Cuseo","startTime":760.24,"endTime":763.6300000000001,"body":"any given time, you know, I had"},{"speaker":"James Cuseo","startTime":760.24,"endTime":763.6300000000001,"body":"any given time I had upwards of"},{"speaker":"James Cuseo","startTime":763.6300000000001,"endTime":768.19,"body":"15 programs, some of those"},{"speaker":"James Cuseo","startTime":763.6300000000001,"endTime":768.19,"body":"terms, or systems, like the"},{"speaker":"James Cuseo","startTime":768.19,"endTime":771.73,"body":"MacBook computer, some of them"},{"speaker":"James Cuseo","startTime":768.19,"endTime":771.73,"body":"were the trackpad, you know,"},{"speaker":"James Cuseo","startTime":771.73,"endTime":777.0699999999999,"body":"those are separate programs,"},{"speaker":"James Cuseo","startTime":771.73,"endTime":777.0699999999999,"body":"even though the trackpad ends up"},{"speaker":"James Cuseo","startTime":777.0699999999999,"endTime":780.55,"body":"in the computer, you do think of"},{"speaker":"James Cuseo","startTime":777.0699999999999,"endTime":780.55,"body":"them as separate programs at"},{"speaker":"James Cuseo","startTime":780.55,"endTime":783.6099999999999,"body":"various stages. Anyway, when"},{"speaker":"James Cuseo","startTime":780.55,"endTime":783.6099999999999,"body":"you've got that many things at"},{"speaker":"James Cuseo","startTime":783.6099999999999,"endTime":787.5999999999999,"body":"once, you can't be in all of the"},{"speaker":"James Cuseo","startTime":783.6099999999999,"endTime":787.5999999999999,"body":"details. But it is your"},{"speaker":"James Cuseo","startTime":787.5999999999999,"endTime":792.49,"body":"responsibility to make sure that"},{"speaker":"James Cuseo","startTime":787.5999999999999,"endTime":792.49,"body":"everything in your organization"},{"speaker":"James Cuseo","startTime":792.49,"endTime":797.77,"body":"ships on time, high quality,"},{"speaker":"James Cuseo","startTime":792.49,"endTime":797.77,"body":"etc. So you've got to find a way"},{"speaker":"James Cuseo","startTime":797.8900000000001,"endTime":801.73,"body":"to route out all of the issues"},{"speaker":"James Cuseo","startTime":797.8900000000001,"endTime":801.73,"body":"that might exist, that would"},{"speaker":"James Cuseo","startTime":801.8499999999999,"endTime":807.25,"body":"cause you to you know, miss your"},{"speaker":"James Cuseo","startTime":801.8499999999999,"endTime":807.25,"body":"miss your goals. And so my"},{"speaker":"James Cuseo","startTime":807.25,"endTime":811.54,"body":"strategy was, you meet with your"},{"speaker":"James Cuseo","startTime":807.25,"endTime":811.54,"body":"teams on a regular basis, and"},{"speaker":"James Cuseo","startTime":811.54,"endTime":816.3699999999999,"body":"they bring to you, you know, the"},{"speaker":"James Cuseo","startTime":811.54,"endTime":816.3699999999999,"body":"current status of things, and"},{"speaker":"James Cuseo","startTime":816.3699999999999,"endTime":820.3299999999999,"body":"you listen and you process, and"},{"speaker":"James Cuseo","startTime":816.3699999999999,"endTime":820.3299999999999,"body":"then you ask, like, three to"},{"speaker":"James Cuseo","startTime":820.3299999999999,"endTime":825.6700000000001,"body":"five questions. And if you get"},{"speaker":"James Cuseo","startTime":820.3299999999999,"endTime":825.6700000000001,"body":"three to five, really solid"},{"speaker":"James Cuseo","startTime":825.6700000000001,"endTime":830.8900000000001,"body":"answers, you're done, the team"},{"speaker":"James Cuseo","startTime":825.6700000000001,"endTime":830.8900000000001,"body":"knows their stuff. You move on"},{"speaker":"James Cuseo","startTime":830.8900000000001,"endTime":835.48,"body":"to the next your next meeting?"},{"speaker":"James Cuseo","startTime":830.8900000000001,"endTime":835.48,"body":"If you get a couple of those"},{"speaker":"James Cuseo","startTime":835.48,"endTime":839.0799999999999,"body":"answers that, you know, again,"},{"speaker":"James Cuseo","startTime":835.48,"endTime":839.0799999999999,"body":"it's obvious the team really"},{"speaker":"James Cuseo","startTime":839.0799999999999,"endTime":841.5999999999999,"body":"hasn't peeled the onion deep"},{"speaker":"James Cuseo","startTime":839.0799999999999,"endTime":841.5999999999999,"body":"enough, you've asked a question"},{"speaker":"James Cuseo","startTime":841.5999999999999,"endTime":844.75,"body":"that maybe surprised them or"},{"speaker":"James Cuseo","startTime":841.5999999999999,"endTime":844.75,"body":"stumped them. Or maybe you've"},{"speaker":"James Cuseo","startTime":844.75,"endTime":849.79,"body":"got a, you got to dig deeper in"},{"speaker":"James Cuseo","startTime":844.75,"endTime":849.79,"body":"that area. And if if you really"},{"speaker":"James Cuseo","startTime":849.79,"endTime":852.52,"body":"don't get any satisfactory"},{"speaker":"James Cuseo","startTime":849.79,"endTime":852.52,"body":"answers out of the team, then"},{"speaker":"James Cuseo","startTime":852.52,"endTime":854.74,"body":"you realize, well, I got to"},{"speaker":"James Cuseo","startTime":852.52,"endTime":854.74,"body":"spend more time with this team,"},{"speaker":"James Cuseo","startTime":855.28,"endTime":860.6800000000001,"body":"something that I haven't done to"},{"speaker":"James Cuseo","startTime":855.28,"endTime":860.6800000000001,"body":"set them up for success. So you"},{"speaker":"James Cuseo","startTime":860.6800000000001,"endTime":863.6800000000001,"body":"know, this is an area where need"},{"speaker":"James Cuseo","startTime":860.6800000000001,"endTime":863.6800000000001,"body":"to focus. And so maybe you say I"},{"speaker":"James Cuseo","startTime":863.6800000000001,"endTime":867.4000000000001,"body":"can spend less time with that"},{"speaker":"James Cuseo","startTime":863.6800000000001,"endTime":867.4000000000001,"body":"first team who's obviously got"},{"speaker":"James Cuseo","startTime":867.4000000000001,"endTime":870.0699999999999,"body":"things under control, spend a"},{"speaker":"James Cuseo","startTime":867.4000000000001,"endTime":870.0699999999999,"body":"little more time with this other"},{"speaker":"James Cuseo","startTime":870.0699999999999,"endTime":873.6400000000001,"body":"team over here that needs a"},{"speaker":"James Cuseo","startTime":870.0699999999999,"endTime":873.6400000000001,"body":"little more help. And that help"},{"speaker":"James Cuseo","startTime":874.03,"endTime":879.04,"body":"may not be because the team, you"},{"speaker":"James Cuseo","startTime":874.03,"endTime":879.04,"body":"know, isn't as good as that."},{"speaker":"James Cuseo","startTime":879.04,"endTime":882.0699999999999,"body":"First, he may be that they've"},{"speaker":"James Cuseo","startTime":879.04,"endTime":882.0699999999999,"body":"got a much more sticky problem."},{"speaker":"James Cuseo","startTime":882.55,"endTime":887.6800000000001,"body":"You know, the onions way thicker"},{"speaker":"James Cuseo","startTime":882.55,"endTime":887.6800000000001,"body":"skin is way thicker. And it's"},{"speaker":"James Cuseo","startTime":887.6800000000001,"endTime":891.28,"body":"very rare that these questions"},{"speaker":"James Cuseo","startTime":887.6800000000001,"endTime":891.28,"body":"that I ask, it's that I'm"},{"speaker":"James Cuseo","startTime":891.28,"endTime":895.54,"body":"smarter than they are so I can"},{"speaker":"James Cuseo","startTime":891.28,"endTime":895.54,"body":"ask hard questions. It's that"},{"speaker":"James Cuseo","startTime":895.6300000000001,"endTime":898.51,"body":"I'm coming at it from a slightly"},{"speaker":"James Cuseo","startTime":895.6300000000001,"endTime":898.51,"body":"different perspective. You know,"},{"speaker":"James Cuseo","startTime":898.96,"endTime":903.25,"body":"when you're really deep into a"},{"speaker":"James Cuseo","startTime":898.96,"endTime":903.25,"body":"problem, you sometimes forget to"},{"speaker":"James Cuseo","startTime":903.25,"endTime":906.6400000000001,"body":"take a step back and look"},{"speaker":"James Cuseo","startTime":903.25,"endTime":906.6400000000001,"body":"around. So you don't make a"},{"speaker":"James Cuseo","startTime":906.6400000000001,"endTime":911.26,"body":"connection that someone with"},{"speaker":"James Cuseo","startTime":906.6400000000001,"endTime":911.26,"body":"that beginner's mindset. Might"},{"speaker":"James Cuseo","startTime":911.29,"endTime":915.0999999999999,"body":"might ask, if given all this"},{"speaker":"James Cuseo","startTime":911.29,"endTime":915.0999999999999,"body":"information, you know, for the"},{"speaker":"James Cuseo","startTime":915.0999999999999,"endTime":920.6800000000001,"body":"first time in a meeting. So, you"},{"speaker":"James Cuseo","startTime":915.0999999999999,"endTime":920.6800000000001,"body":"know, that's the strategy I use"},{"speaker":"James Cuseo","startTime":920.6800000000001,"endTime":923.56,"body":"pretty successfully at Apple,"},{"speaker":"James Cuseo","startTime":920.6800000000001,"endTime":923.56,"body":"but But again, it starts with"},{"speaker":"James Cuseo","startTime":924.22,"endTime":925.96,"body":"surrounding yourself with great"},{"speaker":"James Cuseo","startTime":924.22,"endTime":925.96,"body":"people."},{"speaker":"Aaron Moncur","startTime":926.44,"endTime":928.48,"body":"That's a very"},{"speaker":"Aaron Moncur","startTime":926.44,"endTime":928.48,"body":"effective strategy. Like you"},{"speaker":"Aaron Moncur","startTime":928.48,"endTime":931.78,"body":"said, as a high level leader."},{"speaker":"Aaron Moncur","startTime":928.48,"endTime":931.78,"body":"You can't get into all of the"},{"speaker":"Aaron Moncur","startTime":931.78,"endTime":935.44,"body":"details. It would take way too"},{"speaker":"Aaron Moncur","startTime":931.78,"endTime":935.44,"body":"much time and you just don't"},{"speaker":"Aaron Moncur","startTime":935.44,"endTime":939.3699999999999,"body":"have that many hours in a day."},{"speaker":"Aaron Moncur","startTime":935.44,"endTime":939.3699999999999,"body":"But it doesn't take that much"},{"speaker":"Aaron Moncur","startTime":939.3699999999999,"endTime":942.8800000000001,"body":"time to ask some pointed"},{"speaker":"Aaron Moncur","startTime":939.3699999999999,"endTime":942.8800000000001,"body":"questions. And like you said,"},{"speaker":"Aaron Moncur","startTime":942.8800000000001,"endTime":945.52,"body":"listen to any Evaluate the"},{"speaker":"Aaron Moncur","startTime":942.8800000000001,"endTime":945.52,"body":"answers you get back. And that's"},{"speaker":"Aaron Moncur","startTime":945.52,"endTime":948.94,"body":"a very effective way of figuring"},{"speaker":"Aaron Moncur","startTime":945.52,"endTime":948.94,"body":"out where, like you said, maybe"},{"speaker":"Aaron Moncur","startTime":948.94,"endTime":951.79,"body":"we need to peel back the onion"},{"speaker":"Aaron Moncur","startTime":948.94,"endTime":951.79,"body":"layers a little bit further, I"},{"speaker":"Aaron Moncur","startTime":951.79,"endTime":955.54,"body":"love that. I've, you mentioned"},{"speaker":"Aaron Moncur","startTime":951.79,"endTime":955.54,"body":"the focus and kind of stepping"},{"speaker":"Aaron Moncur","startTime":955.54,"endTime":960.0699999999999,"body":"back right looking at it at a"},{"speaker":"Aaron Moncur","startTime":955.54,"endTime":960.0699999999999,"body":"50,000 foot level, I've heard"},{"speaker":"Aaron Moncur","startTime":960.0699999999999,"endTime":963.52,"body":"that referred to as rubberband"},{"speaker":"Aaron Moncur","startTime":960.0699999999999,"endTime":963.52,"body":"focus, which I think that's such"},{"speaker":"Aaron Moncur","startTime":963.52,"endTime":967.1500000000001,"body":"a great term to capture that"},{"speaker":"Aaron Moncur","startTime":963.52,"endTime":967.1500000000001,"body":"sentiment, right? You stretch"},{"speaker":"Aaron Moncur","startTime":967.1500000000001,"endTime":970.45,"body":"way, way, way out. And then the"},{"speaker":"Aaron Moncur","startTime":967.1500000000001,"endTime":970.45,"body":"rubber band pulls you way back"},{"speaker":"Aaron Moncur","startTime":970.45,"endTime":973.45,"body":"into the details and then your"},{"speaker":"Aaron Moncur","startTime":970.45,"endTime":973.45,"body":"way back out, but back and"},{"speaker":"Aaron Moncur","startTime":973.45,"endTime":977.95,"body":"forth, kind of as needed. Having"},{"speaker":"Aaron Moncur","startTime":973.45,"endTime":977.95,"body":"a rubber band focus, what what"},{"speaker":"Aaron Moncur","startTime":977.95,"endTime":982.4200000000001,"body":"kind of advice might you give to"},{"speaker":"Aaron Moncur","startTime":977.95,"endTime":982.4200000000001,"body":"engineers who have come up kind"},{"speaker":"Aaron Moncur","startTime":982.4200000000001,"endTime":986.2,"body":"of like you right hands on, but"},{"speaker":"Aaron Moncur","startTime":982.4200000000001,"endTime":986.2,"body":"then they want to grow into some"},{"speaker":"Aaron Moncur","startTime":986.2,"endTime":989.8,"body":"leadership? Opportunities? Yes,"},{"speaker":"James Cuseo","startTime":989.8,"endTime":994.1199999999999,"body":"sure. First of all,"},{"speaker":"James Cuseo","startTime":989.8,"endTime":994.1199999999999,"body":"a bit of a disclaimer here,"},{"speaker":"James Cuseo","startTime":994.1500000000001,"endTime":999.76,"body":"every organization is different,"},{"speaker":"James Cuseo","startTime":994.1500000000001,"endTime":999.76,"body":"right? Apple tends to value"},{"speaker":"James Cuseo","startTime":999.76,"endTime":1002.4300000000001,"body":"certain things and leaders with"},{"speaker":"James Cuseo","startTime":999.76,"endTime":1002.4300000000001,"body":"different company may value"},{"speaker":"James Cuseo","startTime":1002.4300000000001,"endTime":1005.5799999999999,"body":"other things. Like for instance,"},{"speaker":"James Cuseo","startTime":1002.4300000000001,"endTime":1005.5799999999999,"body":"during my time at Apple, I never"},{"speaker":"James Cuseo","startTime":1005.5799999999999,"endTime":1009.6600000000001,"body":"felt like I needed an MBA to be"},{"speaker":"James Cuseo","startTime":1005.5799999999999,"endTime":1009.6600000000001,"body":"successful. In another"},{"speaker":"James Cuseo","startTime":1009.6600000000001,"endTime":1012.3,"body":"organization, that would be very"},{"speaker":"James Cuseo","startTime":1009.6600000000001,"endTime":1012.3,"body":"important for an engineering"},{"speaker":"James Cuseo","startTime":1012.3,"endTime":1015.48,"body":"leader. So every organization is"},{"speaker":"James Cuseo","startTime":1012.3,"endTime":1015.48,"body":"different, no one is right or"},{"speaker":"James Cuseo","startTime":1015.48,"endTime":1019.1700000000001,"body":"wrong. But put them about to say"},{"speaker":"James Cuseo","startTime":1015.48,"endTime":1019.1700000000001,"body":"comes from my experience at"},{"speaker":"James Cuseo","startTime":1019.1700000000001,"endTime":1024.72,"body":"Apple. The first advice I'd give"},{"speaker":"James Cuseo","startTime":1019.1700000000001,"endTime":1024.72,"body":"your ice looking to make the"},{"speaker":"James Cuseo","startTime":1024.72,"endTime":1029.04,"body":"transition is to look for"},{"speaker":"James Cuseo","startTime":1024.72,"endTime":1029.04,"body":"opportunities to understand more"},{"speaker":"James Cuseo","startTime":1029.04,"endTime":1034.92,"body":"and more of your business as"},{"speaker":"James Cuseo","startTime":1029.04,"endTime":1034.92,"body":"early as you can, you may have"},{"speaker":"James Cuseo","startTime":1034.92,"endTime":1042.24,"body":"been given a certain component"},{"speaker":"James Cuseo","startTime":1034.92,"endTime":1042.24,"body":"to own the design of. But that"},{"speaker":"James Cuseo","startTime":1042.24,"endTime":1046.26,"body":"doesn't mean your learning has"},{"speaker":"James Cuseo","startTime":1042.24,"endTime":1046.26,"body":"to stop there. You know, while"},{"speaker":"James Cuseo","startTime":1046.26,"endTime":1051.51,"body":"you are in the midst of a"},{"speaker":"James Cuseo","startTime":1046.26,"endTime":1051.51,"body":"program with everyone else, be"},{"speaker":"James Cuseo","startTime":1051.51,"endTime":1054.45,"body":"curious about what else is going"},{"speaker":"James Cuseo","startTime":1051.51,"endTime":1054.45,"body":"on and learn from, you know,"},{"speaker":"James Cuseo","startTime":1054.45,"endTime":1056.73,"body":"your colleague may have just"},{"speaker":"James Cuseo","startTime":1054.45,"endTime":1056.73,"body":"solved a really challenging"},{"speaker":"James Cuseo","startTime":1056.73,"endTime":1063.06,"body":"technical problem can learn from"},{"speaker":"James Cuseo","startTime":1056.73,"endTime":1063.06,"body":"that. You know, maybe you see"},{"speaker":"James Cuseo","startTime":1063.06,"endTime":1066.54,"body":"that there's a part of the"},{"speaker":"James Cuseo","startTime":1063.06,"endTime":1066.54,"body":"device that needs a little more"},{"speaker":"James Cuseo","startTime":1066.54,"endTime":1070.71,"body":"attention, raise your hand and"},{"speaker":"James Cuseo","startTime":1066.54,"endTime":1070.71,"body":"say I'm willing to take that on."},{"speaker":"James Cuseo","startTime":1072.69,"endTime":1077.6100000000001,"body":"Not necessarily because it helps"},{"speaker":"James Cuseo","startTime":1072.69,"endTime":1077.6100000000001,"body":"you grow as an IC. But it'll do"},{"speaker":"James Cuseo","startTime":1077.6100000000001,"endTime":1081.5700000000002,"body":"that as well. But to be a"},{"speaker":"James Cuseo","startTime":1077.6100000000001,"endTime":1081.5700000000002,"body":"leader, you really do need a"},{"speaker":"James Cuseo","startTime":1081.5700000000002,"endTime":1086.0700000000002,"body":"good sense for the whole"},{"speaker":"James Cuseo","startTime":1081.5700000000002,"endTime":1086.0700000000002,"body":"landscape of whatever project"},{"speaker":"James Cuseo","startTime":1086.0700000000002,"endTime":1090.15,"body":"you're working on. So figuring"},{"speaker":"James Cuseo","startTime":1086.0700000000002,"endTime":1090.15,"body":"out how you can efficiently"},{"speaker":"James Cuseo","startTime":1090.15,"endTime":1094.2,"body":"gather more and more experience"},{"speaker":"James Cuseo","startTime":1090.15,"endTime":1094.2,"body":"as quickly as possible, will"},{"speaker":"James Cuseo","startTime":1094.23,"endTime":1098.8200000000002,"body":"will serve you into a transition"},{"speaker":"James Cuseo","startTime":1094.23,"endTime":1098.8200000000002,"body":"of leadership. With one caveat,"},{"speaker":"James Cuseo","startTime":1098.8200000000002,"endTime":1102.8700000000001,"body":"though, nothing is worse than"},{"speaker":"James Cuseo","startTime":1098.8200000000002,"endTime":1102.8700000000001,"body":"someone who comes to you asks"},{"speaker":"James Cuseo","startTime":1102.8700000000001,"endTime":1106.71,"body":"for more, when they're not doing"},{"speaker":"James Cuseo","startTime":1102.8700000000001,"endTime":1106.71,"body":"a great job, the thing that"},{"speaker":"James Cuseo","startTime":1106.71,"endTime":1110.55,"body":"they're primarily responsible"},{"speaker":"James Cuseo","startTime":1106.71,"endTime":1110.55,"body":"for. So first step, you know,"},{"speaker":"James Cuseo","startTime":1110.55,"endTime":1113.79,"body":"make sure your house is in"},{"speaker":"James Cuseo","startTime":1110.55,"endTime":1113.79,"body":"order, and then look for those"},{"speaker":"James Cuseo","startTime":1113.79,"endTime":1116.8500000000001,"body":"opportunities to add, you know,"},{"speaker":"James Cuseo","startTime":1113.79,"endTime":1116.8500000000001,"body":"a little bit more to your play a"},{"speaker":"James Cuseo","startTime":1116.8500000000001,"endTime":1121.95,"body":"little bit more your visibility."},{"speaker":"James Cuseo","startTime":1116.8500000000001,"endTime":1121.95,"body":"So that you can, you can, you"},{"speaker":"James Cuseo","startTime":1121.95,"endTime":1128.1000000000001,"body":"know, collect that information."},{"speaker":"James Cuseo","startTime":1121.95,"endTime":1128.1000000000001,"body":"You know, secondly, I'll say"},{"speaker":"James Cuseo","startTime":1128.1000000000001,"endTime":1132.96,"body":"that short of specific"},{"speaker":"James Cuseo","startTime":1128.1000000000001,"endTime":1132.96,"body":"management training programs,"},{"speaker":"James Cuseo","startTime":1132.99,"endTime":1136.29,"body":"people that are rarely told,"},{"speaker":"James Cuseo","startTime":1132.99,"endTime":1136.29,"body":"we're going to need a manager"},{"speaker":"James Cuseo","startTime":1136.29,"endTime":1140.94,"body":"six months from now. So go learn"},{"speaker":"James Cuseo","startTime":1136.29,"endTime":1140.94,"body":"X, Y, and Z. So you're ready,"},{"speaker":"James Cuseo","startTime":1141.3600000000001,"endTime":1146.7,"body":"what generally happens is one of"},{"speaker":"James Cuseo","startTime":1141.3600000000001,"endTime":1146.7,"body":"two things. One, a vacancy opens"},{"speaker":"James Cuseo","startTime":1146.7,"endTime":1150.66,"body":"up and you immediately look"},{"speaker":"James Cuseo","startTime":1146.7,"endTime":1150.66,"body":"within your organization for who"},{"speaker":"James Cuseo","startTime":1150.66,"endTime":1155.6100000000001,"body":"might be ready. And generally,"},{"speaker":"James Cuseo","startTime":1150.66,"endTime":1155.6100000000001,"body":"those people that are ready are"},{"speaker":"James Cuseo","startTime":1155.6100000000001,"endTime":1159.42,"body":"those who have collected some"},{"speaker":"James Cuseo","startTime":1155.6100000000001,"endTime":1159.42,"body":"experience, you know, along the"},{"speaker":"James Cuseo","startTime":1159.42,"endTime":1167.0700000000002,"body":"way. The second scenario is, you"},{"speaker":"James Cuseo","startTime":1159.42,"endTime":1167.0700000000002,"body":"see a person, they're super"},{"speaker":"James Cuseo","startTime":1167.0700000000002,"endTime":1171.06,"body":"ready for the next thing, not"},{"speaker":"James Cuseo","startTime":1167.0700000000002,"endTime":1171.06,"body":"because you told them to, but"},{"speaker":"James Cuseo","startTime":1171.06,"endTime":1176.43,"body":"because they went off and"},{"speaker":"James Cuseo","startTime":1171.06,"endTime":1176.43,"body":"figured it out. And you"},{"speaker":"James Cuseo","startTime":1176.43,"endTime":1178.65,"body":"recognize as a leader, you need"},{"speaker":"James Cuseo","startTime":1176.43,"endTime":1178.65,"body":"to find something for this"},{"speaker":"James Cuseo","startTime":1178.65,"endTime":1181.3200000000002,"body":"person. So maybe you find"},{"speaker":"James Cuseo","startTime":1178.65,"endTime":1181.3200000000002,"body":"something within your"},{"speaker":"James Cuseo","startTime":1181.3200000000002,"endTime":1184.17,"body":"organization, or maybe you find"},{"speaker":"James Cuseo","startTime":1181.3200000000002,"endTime":1184.17,"body":"something outside of your"},{"speaker":"James Cuseo","startTime":1184.17,"endTime":1195.9,"body":"organization. But, you know, the"},{"speaker":"James Cuseo","startTime":1184.17,"endTime":1195.9,"body":"it's important to try to put"},{"speaker":"James Cuseo","startTime":1195.9,"endTime":1199.95,"body":"yourself in that position to be"},{"speaker":"James Cuseo","startTime":1195.9,"endTime":1199.95,"body":"recognized when the time arises."},{"speaker":"James Cuseo","startTime":1199.95,"endTime":1202.5900000000001,"body":"Because the thing with"},{"speaker":"James Cuseo","startTime":1199.95,"endTime":1202.5900000000001,"body":"leadership is, timing is"},{"speaker":"James Cuseo","startTime":1202.5900000000001,"endTime":1208.5,"body":"sometimes a factor. You know,"},{"speaker":"James Cuseo","startTime":1202.5900000000001,"endTime":1208.5,"body":"you may, we may need a leader"},{"speaker":"James Cuseo","startTime":1208.5,"endTime":1212.64,"body":"today, but six months from now,"},{"speaker":"James Cuseo","startTime":1208.5,"endTime":1212.64,"body":"we have enough leaders for a"},{"speaker":"James Cuseo","startTime":1212.64,"endTime":1216.75,"body":"while. So you've really need to"},{"speaker":"James Cuseo","startTime":1212.64,"endTime":1216.75,"body":"be in a position to seize the"},{"speaker":"James Cuseo","startTime":1216.75,"endTime":1223.05,"body":"opportunity when it comes"},{"speaker":"James Cuseo","startTime":1216.75,"endTime":1223.05,"body":"available. I'd say you know, I"},{"speaker":"James Cuseo","startTime":1223.05,"endTime":1225.66,"body":"just want to back up for a"},{"speaker":"James Cuseo","startTime":1223.05,"endTime":1225.66,"body":"second makeup making a point"},{"speaker":"James Cuseo","startTime":1226.77,"endTime":1229.95,"body":"earlier due to the fact that you"},{"speaker":"James Cuseo","startTime":1226.77,"endTime":1229.95,"body":"know, meet your needs are sort"},{"speaker":"James Cuseo","startTime":1229.95,"endTime":1233.4,"body":"of naturally arise from within"},{"speaker":"James Cuseo","startTime":1229.95,"endTime":1233.4,"body":"and are often products of their"},{"speaker":"James Cuseo","startTime":1233.4,"endTime":1238.02,"body":"own initiative. I think it's"},{"speaker":"James Cuseo","startTime":1233.4,"endTime":1238.02,"body":"important as leaders we make"},{"speaker":"James Cuseo","startTime":1238.02,"endTime":1245.88,"body":"sure we make sure we don't"},{"speaker":"James Cuseo","startTime":1238.02,"endTime":1245.88,"body":"overlook people who Are wouldn't"},{"speaker":"James Cuseo","startTime":1245.88,"endTime":1249.63,"body":"be really amazing if given the"},{"speaker":"James Cuseo","startTime":1245.88,"endTime":1249.63,"body":"right motivations. So I don't"},{"speaker":"James Cuseo","startTime":1249.63,"endTime":1254.88,"body":"want to sit here and tell people"},{"speaker":"James Cuseo","startTime":1249.63,"endTime":1254.88,"body":"that all on, you know, it's the"},{"speaker":"James Cuseo","startTime":1254.88,"endTime":1259.44,"body":"leaders responsibility to make"},{"speaker":"James Cuseo","startTime":1254.88,"endTime":1259.44,"body":"sure that people who will be"},{"speaker":"James Cuseo","startTime":1259.44,"endTime":1264.81,"body":"good leaders someday know that"},{"speaker":"James Cuseo","startTime":1259.44,"endTime":1264.81,"body":"and are working in the right"},{"speaker":"James Cuseo","startTime":1264.81,"endTime":1268.3500000000001,"body":"direction. But it's a two way"},{"speaker":"James Cuseo","startTime":1264.81,"endTime":1268.3500000000001,"body":"street, you know, I don't think"},{"speaker":"James Cuseo","startTime":1268.3500000000001,"endTime":1271.3200000000002,"body":"you should sit back and just"},{"speaker":"James Cuseo","startTime":1268.3500000000001,"endTime":1271.3200000000002,"body":"wait for someone to say, this"},{"speaker":"James Cuseo","startTime":1271.3200000000002,"endTime":1275.49,"body":"will become available six months"},{"speaker":"James Cuseo","startTime":1271.3200000000002,"endTime":1275.49,"body":"or X, that's usually not how it"},{"speaker":"James Cuseo","startTime":1275.49,"endTime":1279.39,"body":"works. It's usually a much more"},{"speaker":"James Cuseo","startTime":1275.49,"endTime":1279.39,"body":"dynamic thing. And you need to"},{"speaker":"James Cuseo","startTime":1279.42,"endTime":1281.25,"body":"put yourself position and be"},{"speaker":"James Cuseo","startTime":1279.42,"endTime":1281.25,"body":"ready."},{"speaker":"Aaron Moncur","startTime":1281.5800000000002,"endTime":1286.8600000000001,"body":"Yeah. Now"},{"speaker":"Aaron Moncur","startTime":1281.5800000000002,"endTime":1286.8600000000001,"body":"terrific. Right now you are"},{"speaker":"Aaron Moncur","startTime":1286.8600000000001,"endTime":1291.78,"body":"doing some consulting got your"},{"speaker":"Aaron Moncur","startTime":1286.8600000000001,"endTime":1291.78,"body":"own, your own gig going. And"},{"speaker":"Aaron Moncur","startTime":1291.78,"endTime":1294.21,"body":"your focus is helping helping"},{"speaker":"Aaron Moncur","startTime":1291.78,"endTime":1294.21,"body":"companies scale their"},{"speaker":"Aaron Moncur","startTime":1294.21,"endTime":1300.0,"body":"operations? What are a few of"},{"speaker":"Aaron Moncur","startTime":1294.21,"endTime":1300.0,"body":"the pitfalls that you commonly"},{"speaker":"Aaron Moncur","startTime":1300.0,"endTime":1305.01,"body":"see, companies trying to skill"},{"speaker":"Aaron Moncur","startTime":1300.0,"endTime":1305.01,"body":"up falling into, and one or two"},{"speaker":"Aaron Moncur","startTime":1305.01,"endTime":1310.41,"body":"ways for how to either avoid or"},{"speaker":"Aaron Moncur","startTime":1305.01,"endTime":1310.41,"body":"overcome those obstacles?"},{"speaker":"James Cuseo","startTime":1310.71,"endTime":1316.8,"body":"Share? So one of"},{"speaker":"James Cuseo","startTime":1310.71,"endTime":1316.8,"body":"the pitfalls that I see in"},{"speaker":"James Cuseo","startTime":1316.8,"endTime":1323.0700000000002,"body":"smaller organizations is, is"},{"speaker":"James Cuseo","startTime":1316.8,"endTime":1323.0700000000002,"body":"falling into a trap of theme, we"},{"speaker":"James Cuseo","startTime":1323.0700000000002,"endTime":1327.54,"body":"don't have time to do that now."},{"speaker":"James Cuseo","startTime":1323.0700000000002,"endTime":1327.54,"body":"And then, you know, thinking"},{"speaker":"James Cuseo","startTime":1327.54,"endTime":1330.69,"body":"that there is going to be time"},{"speaker":"James Cuseo","startTime":1327.54,"endTime":1330.69,"body":"we get to that later. And the"},{"speaker":"James Cuseo","startTime":1330.69,"endTime":1335.88,"body":"reality is, there is never more"},{"speaker":"James Cuseo","startTime":1330.69,"endTime":1335.88,"body":"time later. Later on, you might"},{"speaker":"James Cuseo","startTime":1335.88,"endTime":1338.8200000000002,"body":"have a few more people, but"},{"speaker":"James Cuseo","startTime":1335.88,"endTime":1338.8200000000002,"body":"genuinely, you know, the work is"},{"speaker":"James Cuseo","startTime":1338.8200000000002,"endTime":1342.1200000000001,"body":"going to scale the consuming"},{"speaker":"James Cuseo","startTime":1338.8200000000002,"endTime":1342.1200000000001,"body":"those people too, right? So"},{"speaker":"James Cuseo","startTime":1342.96,"endTime":1347.3700000000001,"body":"thinking, well, we'll get to"},{"speaker":"James Cuseo","startTime":1342.96,"endTime":1347.3700000000001,"body":"that later, it generally doesn't"},{"speaker":"James Cuseo","startTime":1347.3700000000001,"endTime":1353.6100000000001,"body":"come to pass, you really have to"},{"speaker":"James Cuseo","startTime":1347.3700000000001,"endTime":1353.6100000000001,"body":"do is think real hard about, you"},{"speaker":"James Cuseo","startTime":1353.6100000000001,"endTime":1357.42,"body":"know, what is your Northstar?"},{"speaker":"James Cuseo","startTime":1353.6100000000001,"endTime":1357.42,"body":"And how important is it that we"},{"speaker":"James Cuseo","startTime":1357.42,"endTime":1361.38,"body":"do this thing, if it's important"},{"speaker":"James Cuseo","startTime":1357.42,"endTime":1361.38,"body":"to our company, our brand our"},{"speaker":"James Cuseo","startTime":1361.38,"endTime":1365.3400000000001,"body":"business, then we need to figure"},{"speaker":"James Cuseo","startTime":1361.38,"endTime":1365.3400000000001,"body":"out a way to make this happen."},{"speaker":"James Cuseo","startTime":1365.67,"endTime":1369.15,"body":"If it's not important at all,"},{"speaker":"James Cuseo","startTime":1365.67,"endTime":1369.15,"body":"then maybe we shouldn't be"},{"speaker":"James Cuseo","startTime":1369.15,"endTime":1378.0,"body":"thinking about it at all. Right."},{"speaker":"James Cuseo","startTime":1369.15,"endTime":1378.0,"body":"You know, things like quality"},{"speaker":"James Cuseo","startTime":1378.0,"endTime":1382.6200000000001,"body":"things like process, you know,"},{"speaker":"James Cuseo","startTime":1378.0,"endTime":1382.6200000000001,"body":"when we might talk about this a"},{"speaker":"James Cuseo","startTime":1382.6200000000001,"endTime":1386.04,"body":"little bit, but lots of"},{"speaker":"James Cuseo","startTime":1382.6200000000001,"endTime":1386.04,"body":"companies think we're small, we"},{"speaker":"James Cuseo","startTime":1386.04,"endTime":1390.18,"body":"don't need process. They differ"},{"speaker":"James Cuseo","startTime":1386.04,"endTime":1390.18,"body":"I think that small companies can"},{"speaker":"James Cuseo","startTime":1390.18,"endTime":1398.8200000000002,"body":"take advantage of you know, one"},{"speaker":"James Cuseo","startTime":1390.18,"endTime":1398.8200000000002,"body":"other pitfall that I see small"},{"speaker":"James Cuseo","startTime":1398.8200000000002,"endTime":1404.31,"body":"companies startups falling into,"},{"speaker":"James Cuseo","startTime":1398.8200000000002,"endTime":1404.31,"body":"is trying to emulate another"},{"speaker":"James Cuseo","startTime":1404.49,"endTime":1407.79,"body":"company or organization away,"},{"speaker":"James Cuseo","startTime":1404.49,"endTime":1407.79,"body":"that's just not appropriate for"},{"speaker":"James Cuseo","startTime":1407.79,"endTime":1412.3500000000001,"body":"them. And a great example of"},{"speaker":"James Cuseo","startTime":1407.79,"endTime":1412.3500000000001,"body":"this is people who go and try to"},{"speaker":"James Cuseo","startTime":1412.3500000000001,"endTime":1417.69,"body":"start a company and become the"},{"speaker":"James Cuseo","startTime":1412.3500000000001,"endTime":1417.69,"body":"apple of blank. And thinking,"},{"speaker":"James Cuseo","startTime":1417.69,"endTime":1421.26,"body":"well, especially folks that have"},{"speaker":"James Cuseo","startTime":1417.69,"endTime":1421.26,"body":"been it up, right, oh, I just"},{"speaker":"James Cuseo","startTime":1421.26,"endTime":1423.99,"body":"worked for Apple, I'm gonna go"},{"speaker":"James Cuseo","startTime":1421.26,"endTime":1423.99,"body":"to this other company, or"},{"speaker":"James Cuseo","startTime":1424.02,"endTime":1426.8400000000001,"body":"started another company, I'm"},{"speaker":"James Cuseo","startTime":1424.02,"endTime":1426.8400000000001,"body":"gonna create the apple of plank,"},{"speaker":"James Cuseo","startTime":1427.8,"endTime":1434.13,"body":"well, Apple can do some of the"},{"speaker":"James Cuseo","startTime":1427.8,"endTime":1434.13,"body":"things they do, because of the"},{"speaker":"James Cuseo","startTime":1434.13,"endTime":1439.23,"body":"massive resources they have,"},{"speaker":"James Cuseo","startTime":1434.13,"endTime":1439.23,"body":"right, the massive years of"},{"speaker":"James Cuseo","startTime":1439.23,"endTime":1443.28,"body":"experience under their belt, the"},{"speaker":"James Cuseo","startTime":1439.23,"endTime":1443.28,"body":"massive amounts of people in"},{"speaker":"James Cuseo","startTime":1443.28,"endTime":1449.0700000000002,"body":"region, the operational budgets,"},{"speaker":"James Cuseo","startTime":1443.28,"endTime":1449.0700000000002,"body":"etc. So it doesn't make sense,"},{"speaker":"James Cuseo","startTime":1449.0700000000002,"endTime":1453.8400000000001,"body":"in many cases, for a small"},{"speaker":"James Cuseo","startTime":1449.0700000000002,"endTime":1453.8400000000001,"body":"organization to try to emulate"},{"speaker":"James Cuseo","startTime":1453.8400000000001,"endTime":1456.51,"body":"Apple, especially when it comes"},{"speaker":"James Cuseo","startTime":1453.8400000000001,"endTime":1456.51,"body":"to matters, like industrial"},{"speaker":"James Cuseo","startTime":1456.51,"endTime":1459.8700000000001,"body":"design, right? You see a lot of"},{"speaker":"James Cuseo","startTime":1456.51,"endTime":1459.8700000000001,"body":"people out there trying to"},{"speaker":"James Cuseo","startTime":1459.8700000000001,"endTime":1465.3600000000001,"body":"execute anodized aluminum"},{"speaker":"James Cuseo","startTime":1459.8700000000001,"endTime":1465.3600000000001,"body":"products with zero gaps and"},{"speaker":"James Cuseo","startTime":1465.3600000000001,"endTime":1471.72,"body":"offsets. And the reality is, if"},{"speaker":"James Cuseo","startTime":1465.3600000000001,"endTime":1471.72,"body":"you don't get that perfectly, it"},{"speaker":"James Cuseo","startTime":1471.72,"endTime":1475.74,"body":"doesn't look good. So you're"},{"speaker":"James Cuseo","startTime":1471.72,"endTime":1475.74,"body":"better off not trying, you know,"},{"speaker":"James Cuseo","startTime":1475.89,"endTime":1478.77,"body":"come up with your own design"},{"speaker":"James Cuseo","startTime":1475.89,"endTime":1478.77,"body":"language, one that is"},{"speaker":"James Cuseo","startTime":1478.77,"endTime":1483.51,"body":"appropriate for your company,"},{"speaker":"James Cuseo","startTime":1478.77,"endTime":1483.51,"body":"your operations, you know, the"},{"speaker":"James Cuseo","startTime":1483.51,"endTime":1488.55,"body":"maturity of your operation, and"},{"speaker":"James Cuseo","startTime":1483.51,"endTime":1488.55,"body":"in own that, right to try to"},{"speaker":"James Cuseo","startTime":1488.55,"endTime":1493.89,"body":"emulate somebody else. Yeah,"},{"speaker":"James Cuseo","startTime":1488.55,"endTime":1493.89,"body":"that brings me to like a meta"},{"speaker":"James Cuseo","startTime":1493.89,"endTime":1499.44,"body":"lesson, which is what I left"},{"speaker":"James Cuseo","startTime":1493.89,"endTime":1499.44,"body":"Apple enjoying Mark Forge, which"},{"speaker":"James Cuseo","startTime":1499.44,"endTime":1503.46,"body":"is where I was recently, I"},{"speaker":"James Cuseo","startTime":1499.44,"endTime":1503.46,"body":"realized that I needed to put"},{"speaker":"James Cuseo","startTime":1503.46,"endTime":1507.8400000000001,"body":"all my experience in one of"},{"speaker":"James Cuseo","startTime":1503.46,"endTime":1507.8400000000001,"body":"three buckets. bucket number one"},{"speaker":"James Cuseo","startTime":1507.96,"endTime":1510.75,"body":"are things that I learned that"},{"speaker":"James Cuseo","startTime":1507.96,"endTime":1510.75,"body":"could could be applied anywhere"},{"speaker":"James Cuseo","startTime":1510.78,"endTime":1514.0800000000002,"body":"for Batum. Right, just good"},{"speaker":"James Cuseo","startTime":1510.78,"endTime":1514.0800000000002,"body":"sound engineering principles."},{"speaker":"James Cuseo","startTime":1514.3200000000002,"endTime":1520.1100000000001,"body":"This concept of peeling the"},{"speaker":"James Cuseo","startTime":1514.3200000000002,"endTime":1520.1100000000001,"body":"onion is another good one. The"},{"speaker":"James Cuseo","startTime":1520.1100000000001,"endTime":1524.8500000000001,"body":"second bucket was things that"},{"speaker":"James Cuseo","startTime":1520.1100000000001,"endTime":1524.8500000000001,"body":"needed to be tweaked to be"},{"speaker":"James Cuseo","startTime":1524.8500000000001,"endTime":1529.05,"body":"appropriate for wherever I was"},{"speaker":"James Cuseo","startTime":1524.8500000000001,"endTime":1529.05,"body":"now, like there are things I"},{"speaker":"James Cuseo","startTime":1529.05,"endTime":1533.19,"body":"learned about industrial design"},{"speaker":"James Cuseo","startTime":1529.05,"endTime":1533.19,"body":"at Apple, which with the right"},{"speaker":"James Cuseo","startTime":1533.19,"endTime":1540.54,"body":"tweaking, I can go apply that"},{"speaker":"James Cuseo","startTime":1533.19,"endTime":1540.54,"body":"elsewhere. aspects of how you"},{"speaker":"James Cuseo","startTime":1540.54,"endTime":1543.21,"body":"develop a product, you know the"},{"speaker":"James Cuseo","startTime":1540.54,"endTime":1543.21,"body":"product development process"},{"speaker":"James Cuseo","startTime":1543.21,"endTime":1547.3200000000002,"body":"itself. for something that with"},{"speaker":"James Cuseo","startTime":1543.21,"endTime":1547.3200000000002,"body":"the right tweaks, I can go apply"},{"speaker":"James Cuseo","startTime":1547.3200000000002,"endTime":1553.89,"body":"that any company big or small. A"},{"speaker":"James Cuseo","startTime":1547.3200000000002,"endTime":1553.89,"body":"third bucket is almost the most"},{"speaker":"James Cuseo","startTime":1553.89,"endTime":1558.0,"body":"important. There are things that"},{"speaker":"James Cuseo","startTime":1553.89,"endTime":1558.0,"body":"I knew I had to leave behind,"},{"speaker":"James Cuseo","startTime":1558.66,"endTime":1563.88,"body":"because they'd only work at"},{"speaker":"James Cuseo","startTime":1558.66,"endTime":1563.88,"body":"Apple. And they would only work"},{"speaker":"James Cuseo","startTime":1563.88,"endTime":1566.97,"body":"at the apple that I was at,"},{"speaker":"James Cuseo","startTime":1563.88,"endTime":1566.97,"body":"during the time that I was"},{"speaker":"James Cuseo","startTime":1566.97,"endTime":1572.1000000000001,"body":"there. Meaning that the things"},{"speaker":"James Cuseo","startTime":1566.97,"endTime":1572.1000000000001,"body":"we were doing in 2015, wouldn't"},{"speaker":"James Cuseo","startTime":1572.1000000000001,"endTime":1576.75,"body":"have worked for Apple in 1995."},{"speaker":"James Cuseo","startTime":1572.1000000000001,"endTime":1576.75,"body":"And they may not work for Apple"},{"speaker":"James Cuseo","startTime":1576.75,"endTime":1581.79,"body":"in 2030, I'm not sure. But you"},{"speaker":"James Cuseo","startTime":1576.75,"endTime":1581.79,"body":"know, those methodologies had"},{"speaker":"James Cuseo","startTime":1581.79,"endTime":1585.0900000000001,"body":"their time in place. And those"},{"speaker":"James Cuseo","startTime":1581.79,"endTime":1585.0900000000001,"body":"are ones I just have to leave"},{"speaker":"James Cuseo","startTime":1585.0900000000001,"endTime":1590.8500000000001,"body":"behind. Not forget them, because"},{"speaker":"James Cuseo","startTime":1585.0900000000001,"endTime":1590.8500000000001,"body":"it's important to, to, to"},{"speaker":"James Cuseo","startTime":1590.8500000000001,"endTime":1596.1000000000001,"body":"remember to make sure I don't"},{"speaker":"James Cuseo","startTime":1590.8500000000001,"endTime":1596.1000000000001,"body":"try to emulate those, but just"},{"speaker":"James Cuseo","startTime":1596.13,"endTime":1598.89,"body":"be be comfortable leaving them"},{"speaker":"James Cuseo","startTime":1596.13,"endTime":1598.89,"body":"behind."},{"speaker":"Aaron Moncur","startTime":1599.49,"endTime":1602.1000000000001,"body":"If you can share,"},{"speaker":"Aaron Moncur","startTime":1599.49,"endTime":1602.1000000000001,"body":"what's an example of one of"},{"speaker":"Aaron Moncur","startTime":1602.1000000000001,"endTime":1605.22,"body":"these things that you decided to"},{"speaker":"Aaron Moncur","startTime":1602.1000000000001,"endTime":1605.22,"body":"leave behind at Apple."},{"speaker":"James Cuseo","startTime":1606.21,"endTime":1612.78,"body":"So the whining"},{"speaker":"James Cuseo","startTime":1606.21,"endTime":1612.78,"body":"methodology of moving fast"},{"speaker":"James Cuseo","startTime":1612.8400000000001,"endTime":1617.49,"body":"during the product development"},{"speaker":"James Cuseo","startTime":1612.8400000000001,"endTime":1617.49,"body":"process is the concept of"},{"speaker":"James Cuseo","startTime":1617.49,"endTime":1622.68,"body":"parallel paths, right, let's say"},{"speaker":"James Cuseo","startTime":1617.49,"endTime":1622.68,"body":"you've got a specific widget in"},{"speaker":"James Cuseo","startTime":1622.68,"endTime":1628.92,"body":"it, you might execute that"},{"speaker":"James Cuseo","startTime":1622.68,"endTime":1628.92,"body":"widget in one of three ways. In"},{"speaker":"James Cuseo","startTime":1629.94,"endTime":1634.05,"body":"your traditional way of doing"},{"speaker":"James Cuseo","startTime":1629.94,"endTime":1634.05,"body":"things, you would you like"},{"speaker":"James Cuseo","startTime":1634.05,"endTime":1638.4,"body":"prototype each widget, and you"},{"speaker":"James Cuseo","startTime":1634.05,"endTime":1638.4,"body":"would test each widget, but you"},{"speaker":"James Cuseo","startTime":1638.4,"endTime":1641.91,"body":"would do some extensive analysis"},{"speaker":"James Cuseo","startTime":1638.4,"endTime":1641.91,"body":"and you'd make a decision, we're"},{"speaker":"James Cuseo","startTime":1641.91,"endTime":1644.94,"body":"going to pick widget B, that's"},{"speaker":"James Cuseo","startTime":1641.91,"endTime":1644.94,"body":"the best way to solve this"},{"speaker":"James Cuseo","startTime":1644.94,"endTime":1651.48,"body":"problem today. At a company like"},{"speaker":"James Cuseo","startTime":1644.94,"endTime":1651.48,"body":"Apple, you might decide, well, I"},{"speaker":"James Cuseo","startTime":1651.48,"endTime":1654.96,"body":"don't have the time for that"},{"speaker":"James Cuseo","startTime":1651.48,"endTime":1654.96,"body":"upfront experimentation. So what"},{"speaker":"James Cuseo","startTime":1654.96,"endTime":1658.89,"body":"I'm going to do is I'm going to"},{"speaker":"James Cuseo","startTime":1654.96,"endTime":1658.89,"body":"design and release all three of"},{"speaker":"James Cuseo","startTime":1658.89,"endTime":1665.1000000000001,"body":"these things. And, you know, it"},{"speaker":"James Cuseo","startTime":1658.89,"endTime":1665.1000000000001,"body":"takes 12 weeks to tool up, you"},{"speaker":"James Cuseo","startTime":1665.1000000000001,"endTime":1670.1100000000001,"body":"know, a hard tool and get parts"},{"speaker":"James Cuseo","startTime":1665.1000000000001,"endTime":1670.1100000000001,"body":"off that. So while that's going"},{"speaker":"James Cuseo","startTime":1670.1100000000001,"endTime":1674.28,"body":"on, I'm going to do this"},{"speaker":"James Cuseo","startTime":1670.1100000000001,"endTime":1674.28,"body":"analysis and testing that I"},{"speaker":"James Cuseo","startTime":1674.28,"endTime":1678.39,"body":"talked about, so that when those"},{"speaker":"James Cuseo","startTime":1674.28,"endTime":1678.39,"body":"parts arrive in the factory, I"},{"speaker":"James Cuseo","startTime":1678.39,"endTime":1683.0700000000002,"body":"know I'm going to use option B."},{"speaker":"James Cuseo","startTime":1678.39,"endTime":1683.0700000000002,"body":"But the day I released them, I'm"},{"speaker":"James Cuseo","startTime":1683.0700000000002,"endTime":1687.0,"body":"not sure. And so I'm going to"},{"speaker":"James Cuseo","startTime":1683.0700000000002,"endTime":1687.0,"body":"order full quantities of option"},{"speaker":"James Cuseo","startTime":1687.0,"endTime":1690.48,"body":"A, B and C, and during the"},{"speaker":"James Cuseo","startTime":1687.0,"endTime":1690.48,"body":"prototype round, then we'd be"},{"speaker":"James Cuseo","startTime":1690.48,"endTime":1694.3500000000001,"body":"1000 of each. And I'm gonna I'm"},{"speaker":"James Cuseo","startTime":1690.48,"endTime":1694.3500000000001,"body":"gonna go into this knowing I'm"},{"speaker":"James Cuseo","startTime":1694.3500000000001,"endTime":1699.8400000000001,"body":"gonna throw away all of two of"},{"speaker":"James Cuseo","startTime":1694.3500000000001,"endTime":1699.8400000000001,"body":"those buckets. But what that"},{"speaker":"James Cuseo","startTime":1699.8400000000001,"endTime":1704.55,"body":"does, it buys me some time, or"},{"speaker":"James Cuseo","startTime":1699.8400000000001,"endTime":1704.55,"body":"cost as it comes at financial"},{"speaker":"James Cuseo","startTime":1704.55,"endTime":1708.51,"body":"cost, it costs a lot of money to"},{"speaker":"James Cuseo","startTime":1704.55,"endTime":1708.51,"body":"tool things up. It comes up cost"},{"speaker":"James Cuseo","startTime":1708.51,"endTime":1713.1000000000001,"body":"of distraction, right, it's hard"},{"speaker":"James Cuseo","startTime":1708.51,"endTime":1713.1000000000001,"body":"for a large team to execute"},{"speaker":"James Cuseo","startTime":1713.1000000000001,"endTime":1717.5700000000002,"body":"three different designs. But"},{"speaker":"James Cuseo","startTime":1713.1000000000001,"endTime":1717.5700000000002,"body":"sometimes that's the most"},{"speaker":"James Cuseo","startTime":1717.5700000000002,"endTime":1721.44,"body":"efficient way to put that in"},{"speaker":"James Cuseo","startTime":1717.5700000000002,"endTime":1721.44,"body":"quotes way of getting to an"},{"speaker":"James Cuseo","startTime":1721.44,"endTime":1725.49,"body":"answer. You know, when"},{"speaker":"James Cuseo","startTime":1721.44,"endTime":1725.49,"body":"efficiency is measured in how"},{"speaker":"James Cuseo","startTime":1725.49,"endTime":1729.3,"body":"soon can I ship the product. Now"},{"speaker":"James Cuseo","startTime":1725.49,"endTime":1729.3,"body":"it's the least efficient when"},{"speaker":"James Cuseo","startTime":1729.3,"endTime":1733.38,"body":"measured by other metrics, but"},{"speaker":"James Cuseo","startTime":1729.3,"endTime":1733.38,"body":"there are times when time per"},{"speaker":"James Cuseo","startTime":1733.38,"endTime":1736.3200000000002,"body":"shipment is the most important"},{"speaker":"James Cuseo","startTime":1733.38,"endTime":1736.3200000000002,"body":"thing. And budgets are"},{"speaker":"James Cuseo","startTime":1736.3200000000002,"endTime":1740.01,"body":"relatively flexible. And you've"},{"speaker":"James Cuseo","startTime":1736.3200000000002,"endTime":1740.01,"body":"got some extra headcount to"},{"speaker":"James Cuseo","startTime":1740.01,"endTime":1743.5800000000002,"body":"spend on engineering all three"},{"speaker":"James Cuseo","startTime":1740.01,"endTime":1743.5800000000002,"body":"options. So maybe that's the"},{"speaker":"James Cuseo","startTime":1743.5800000000002,"endTime":1748.65,"body":"choice you use. Like I said,"},{"speaker":"James Cuseo","startTime":1743.5800000000002,"endTime":1748.65,"body":"that works well at Apple, it"},{"speaker":"James Cuseo","startTime":1748.65,"endTime":1751.5900000000001,"body":"wouldn't work well at a smaller"},{"speaker":"James Cuseo","startTime":1748.65,"endTime":1751.5900000000001,"body":"company, where your resources"},{"speaker":"James Cuseo","startTime":1751.6200000000001,"endTime":1753.27,"body":"are more focused. Yeah,"},{"speaker":"Aaron Moncur","startTime":1753.66,"endTime":1756.6000000000001,"body":"I'm guessing what"},{"speaker":"Aaron Moncur","startTime":1753.66,"endTime":1756.6000000000001,"body":"comes into play there is, if you"},{"speaker":"Aaron Moncur","startTime":1756.6000000000001,"endTime":1763.6200000000001,"body":"can ship something in August,"},{"speaker":"Aaron Moncur","startTime":1756.6000000000001,"endTime":1763.6200000000001,"body":"the amount of revenue you'll"},{"speaker":"Aaron Moncur","startTime":1763.6200000000001,"endTime":1771.93,"body":"receive so far exceeds what you"},{"speaker":"Aaron Moncur","startTime":1763.6200000000001,"endTime":1771.93,"body":"would have quote unquote, saved"},{"speaker":"Aaron Moncur","startTime":1771.93,"endTime":1776.67,"body":"by taking an extra two, three"},{"speaker":"Aaron Moncur","startTime":1771.93,"endTime":1776.67,"body":"months into September November"},{"speaker":"Aaron Moncur","startTime":1776.88,"endTime":1784.68,"body":"timeframe to do more of a linear"},{"speaker":"Aaron Moncur","startTime":1776.88,"endTime":1784.68,"body":"path, that it just makes sense"},{"speaker":"Aaron Moncur","startTime":1784.68,"endTime":1788.22,"body":"to spend the extra money up"},{"speaker":"Aaron Moncur","startTime":1784.68,"endTime":1788.22,"body":"front ship on August and start"},{"speaker":"Aaron Moncur","startTime":1788.43,"endTime":1789.69,"body":"start generating the revenue."},{"speaker":"James Cuseo","startTime":1790.2,"endTime":1792.93,"body":"Totally. I mean,"},{"speaker":"James Cuseo","startTime":1790.2,"endTime":1792.93,"body":"these these expenditures I was"},{"speaker":"James Cuseo","startTime":1792.93,"endTime":1796.77,"body":"referring to are sometimes you"},{"speaker":"James Cuseo","startTime":1792.93,"endTime":1796.77,"body":"know, on the order of 100 grin,"},{"speaker":"James Cuseo","startTime":1796.89,"endTime":1801.69,"body":"which is a lot of money to a"},{"speaker":"James Cuseo","startTime":1796.89,"endTime":1801.69,"body":"smaller company. But in the"},{"speaker":"James Cuseo","startTime":1801.69,"endTime":1805.5900000000001,"body":"context of a computer program,"},{"speaker":"James Cuseo","startTime":1801.69,"endTime":1805.5900000000001,"body":"it's a rounding error,"},{"speaker":"James Cuseo","startTime":1805.8300000000002,"endTime":1808.98,"body":"especially when you consider"},{"speaker":"James Cuseo","startTime":1805.8300000000002,"endTime":1808.98,"body":"that if you can ship it on, you"},{"speaker":"James Cuseo","startTime":1808.98,"endTime":1813.78,"body":"know, May May 1, just in time"},{"speaker":"James Cuseo","startTime":1808.98,"endTime":1813.78,"body":"for back to school purchases."},{"speaker":"James Cuseo","startTime":1814.56,"endTime":1817.89,"body":"That's going to learn you quite"},{"speaker":"James Cuseo","startTime":1814.56,"endTime":1817.89,"body":"a bit money is compared to"},{"speaker":"James Cuseo","startTime":1817.89,"endTime":1820.53,"body":"shipping and September 1. Were"},{"speaker":"James Cuseo","startTime":1817.89,"endTime":1820.53,"body":"kids who already bought the"},{"speaker":"James Cuseo","startTime":1820.53,"endTime":1822.3300000000002,"body":"computer that to bring it in"},{"speaker":"James Cuseo","startTime":1820.53,"endTime":1822.3300000000002,"body":"college."},{"speaker":"Aaron Moncur","startTime":1822.3600000000001,"endTime":1827.0700000000002,"body":"Yeah, right. Okay."},{"speaker":"Aaron Moncur","startTime":1822.3600000000001,"endTime":1827.0700000000002,"body":"Well on that on that topic of"},{"speaker":"Aaron Moncur","startTime":1827.0700000000002,"endTime":1832.71,"body":"product development, what"},{"speaker":"Aaron Moncur","startTime":1827.0700000000002,"endTime":1832.71,"body":"emerging technologies do you"},{"speaker":"Aaron Moncur","startTime":1832.71,"endTime":1837.42,"body":"think are going to meaningfully"},{"speaker":"Aaron Moncur","startTime":1832.71,"endTime":1837.42,"body":"impact product design and"},{"speaker":"Aaron Moncur","startTime":1837.42,"endTime":1841.3500000000001,"body":"engineering? I don't know over"},{"speaker":"Aaron Moncur","startTime":1837.42,"endTime":1841.3500000000001,"body":"the next decade or so I look"},{"speaker":"Aaron Moncur","startTime":1841.3500000000001,"endTime":1847.89,"body":"back at the last 1020 years and"},{"speaker":"Aaron Moncur","startTime":1841.3500000000001,"endTime":1847.89,"body":"3d printing, in my view is kind"},{"speaker":"Aaron Moncur","startTime":1847.89,"endTime":1853.1100000000001,"body":"of the big one that has really"},{"speaker":"Aaron Moncur","startTime":1847.89,"endTime":1853.1100000000001,"body":"changed our industry. Ai, of"},{"speaker":"Aaron Moncur","startTime":1853.1100000000001,"endTime":1856.1100000000001,"body":"course, is kind of everywhere"},{"speaker":"Aaron Moncur","startTime":1853.1100000000001,"endTime":1856.1100000000001,"body":"right now, that probably has"},{"speaker":"Aaron Moncur","startTime":1856.1100000000001,"endTime":1859.17,"body":"some influence. And there's"},{"speaker":"Aaron Moncur","startTime":1856.1100000000001,"endTime":1859.17,"body":"there's room to grow still in 3d"},{"speaker":"Aaron Moncur","startTime":1859.17,"endTime":1864.51,"body":"printing for sure. Do you have"},{"speaker":"Aaron Moncur","startTime":1859.17,"endTime":1864.51,"body":"any specific thoughts on any of"},{"speaker":"Aaron Moncur","startTime":1864.51,"endTime":1869.22,"body":"those topics, or just completely"},{"speaker":"Aaron Moncur","startTime":1864.51,"endTime":1869.22,"body":"separate trends or technologies"},{"speaker":"Aaron Moncur","startTime":1869.25,"endTime":1872.31,"body":"or patterns that might really"},{"speaker":"Aaron Moncur","startTime":1869.25,"endTime":1872.31,"body":"move the needle for product"},{"speaker":"Aaron Moncur","startTime":1872.31,"endTime":1873.3600000000001,"body":"development engineers?"},{"speaker":"James Cuseo","startTime":1873.8400000000001,"endTime":1880.6200000000001,"body":"Sure. I'm seeing an"},{"speaker":"James Cuseo","startTime":1873.8400000000001,"endTime":1880.6200000000001,"body":"increase in online collaboration"},{"speaker":"James Cuseo","startTime":1880.6200000000001,"endTime":1885.42,"body":"tools for mechanical design, you"},{"speaker":"James Cuseo","startTime":1880.6200000000001,"endTime":1885.42,"body":"know, GitHub, in the software"},{"speaker":"James Cuseo","startTime":1885.42,"endTime":1893.73,"body":"space was a tremendous boon of"},{"speaker":"James Cuseo","startTime":1885.42,"endTime":1893.73,"body":"productivity. And seeing"},{"speaker":"James Cuseo","startTime":1894.45,"endTime":1897.63,"body":"companies trying to bring that"},{"speaker":"James Cuseo","startTime":1894.45,"endTime":1897.63,"body":"to the mechanical design space,"},{"speaker":"James Cuseo","startTime":1897.63,"endTime":1901.92,"body":"you know, I design apart, and in"},{"speaker":"James Cuseo","startTime":1897.63,"endTime":1901.92,"body":"real time, you can comment on"},{"speaker":"James Cuseo","startTime":1901.92,"endTime":1907.3200000000002,"body":"the features and tell me this"},{"speaker":"James Cuseo","startTime":1901.92,"endTime":1907.3200000000002,"body":"face needs to move 50 microns"},{"speaker":"James Cuseo","startTime":1907.3200000000002,"endTime":1911.91,"body":"that way, because it interferes,"},{"speaker":"James Cuseo","startTime":1907.3200000000002,"endTime":1911.91,"body":"or, you know, you can say this"},{"speaker":"James Cuseo","startTime":1911.91,"endTime":1915.06,"body":"tolerance here is acceptable."},{"speaker":"James Cuseo","startTime":1911.91,"endTime":1915.06,"body":"And then I can go into my CAD"},{"speaker":"James Cuseo","startTime":1915.06,"endTime":1918.6000000000001,"body":"program, in some instances,"},{"speaker":"James Cuseo","startTime":1915.06,"endTime":1918.6000000000001,"body":"through implementing this in the"},{"speaker":"James Cuseo","startTime":1918.6000000000001,"endTime":1924.27,"body":"CAD programs. It's, it's really"},{"speaker":"James Cuseo","startTime":1918.6000000000001,"endTime":1924.27,"body":"going to make design your BS and"},{"speaker":"James Cuseo","startTime":1924.27,"endTime":1928.29,"body":"things of that nature, so much"},{"speaker":"James Cuseo","startTime":1924.27,"endTime":1928.29,"body":"more enjoyable. You know, the"},{"speaker":"James Cuseo","startTime":1928.29,"endTime":1933.42,"body":"days of printing something out"},{"speaker":"James Cuseo","startTime":1928.29,"endTime":1933.42,"body":"in red lining it, you know, are"},{"speaker":"James Cuseo","startTime":1933.42,"endTime":1936.63,"body":"about to change beat me, they"},{"speaker":"James Cuseo","startTime":1933.42,"endTime":1936.63,"body":"have changed for a while, but"},{"speaker":"James Cuseo","startTime":1936.63,"endTime":1941.22,"body":"it's I think it's going to"},{"speaker":"James Cuseo","startTime":1936.63,"endTime":1941.22,"body":"change, adding even faster clip."},{"speaker":"James Cuseo","startTime":1943.17,"endTime":1950.7,"body":"I think that AI, you mentioned"},{"speaker":"James Cuseo","startTime":1943.17,"endTime":1950.7,"body":"it is going to be a big driver"},{"speaker":"James Cuseo","startTime":1950.7,"endTime":1954.54,"body":"of innovation. But I think it's"},{"speaker":"James Cuseo","startTime":1950.7,"endTime":1954.54,"body":"going to be what I call human in"},{"speaker":"James Cuseo","startTime":1954.54,"endTime":1960.27,"body":"the loop AI, meaning I saw this"},{"speaker":"James Cuseo","startTime":1954.54,"endTime":1960.27,"body":"post on LinkedIn a few months"},{"speaker":"James Cuseo","startTime":1960.3,"endTime":1965.0700000000002,"body":"ago, and someone said hardware"},{"speaker":"James Cuseo","startTime":1960.3,"endTime":1965.0700000000002,"body":"design is about to get easy. And"},{"speaker":"James Cuseo","startTime":1965.1000000000001,"endTime":1975.78,"body":"I thought, I don't think so. Two"},{"speaker":"James Cuseo","startTime":1965.1000000000001,"endTime":1975.78,"body":"reasons. One, is when you train"},{"speaker":"James Cuseo","startTime":1975.78,"endTime":1980.3700000000001,"body":"your AI up, you need to train it"},{"speaker":"James Cuseo","startTime":1975.78,"endTime":1980.3700000000001,"body":"based upon a data set, right."},{"speaker":"James Cuseo","startTime":1981.06,"endTime":1985.5,"body":"And if that data set is made up"},{"speaker":"James Cuseo","startTime":1981.06,"endTime":1985.5,"body":"of the sum total of things that"},{"speaker":"James Cuseo","startTime":1985.5,"endTime":1988.95,"body":"we've produced over the last 18"},{"speaker":"James Cuseo","startTime":1985.5,"endTime":1988.95,"body":"years, you're going to get a"},{"speaker":"James Cuseo","startTime":1988.95,"endTime":1993.18,"body":"fair amount of good products, a"},{"speaker":"James Cuseo","startTime":1988.95,"endTime":1993.18,"body":"fair amount of crummy products"},{"speaker":"James Cuseo","startTime":1993.18,"endTime":1997.8300000000002,"body":"and a fair amount of average"},{"speaker":"James Cuseo","startTime":1993.18,"endTime":1997.8300000000002,"body":"products. And if if you're"},{"speaker":"James Cuseo","startTime":1997.8300000000002,"endTime":2001.3400000000001,"body":"training your AI to recognize"},{"speaker":"James Cuseo","startTime":1997.8300000000002,"endTime":2001.3400000000001,"body":"patterns for the most common"},{"speaker":"James Cuseo","startTime":2001.3400000000001,"endTime":2007.01,"body":"patterns, you're going to be an"},{"speaker":"James Cuseo","startTime":2001.3400000000001,"endTime":2007.01,"body":"average things, right? And so is"},{"speaker":"James Cuseo","startTime":2007.01,"endTime":2013.28,"body":"the AI going to generate just a"},{"speaker":"James Cuseo","startTime":2007.01,"endTime":2013.28,"body":"bunch of average products? Do we"},{"speaker":"James Cuseo","startTime":2013.28,"endTime":2016.7,"body":"want average products, you know,"},{"speaker":"James Cuseo","startTime":2013.28,"endTime":2016.7,"body":"I think when you think of an"},{"speaker":"James Cuseo","startTime":2016.7,"endTime":2020.06,"body":"average product, you think about"},{"speaker":"James Cuseo","startTime":2016.7,"endTime":2020.06,"body":"something that is used for a"},{"speaker":"James Cuseo","startTime":2020.06,"endTime":2023.3600000000001,"body":"short amount of time that ends"},{"speaker":"James Cuseo","startTime":2020.06,"endTime":2023.3600000000001,"body":"up in a junk drawer like Excel."},{"speaker":"James Cuseo","startTime":2023.72,"endTime":2026.24,"body":"And that's not the type of"},{"speaker":"James Cuseo","startTime":2023.72,"endTime":2026.24,"body":"product that I'm interested in"},{"speaker":"James Cuseo","startTime":2026.51,"endTime":2030.02,"body":"being part of, I'm interested in"},{"speaker":"James Cuseo","startTime":2026.51,"endTime":2030.02,"body":"being a part of excellent"},{"speaker":"James Cuseo","startTime":2030.02,"endTime":2034.0700000000002,"body":"products that have longevity,"},{"speaker":"James Cuseo","startTime":2030.02,"endTime":2034.0700000000002,"body":"that deserve, you know, their"},{"speaker":"James Cuseo","startTime":2034.0700000000002,"endTime":2042.47,"body":"place in in your, in your, your"},{"speaker":"James Cuseo","startTime":2034.0700000000002,"endTime":2042.47,"body":"toolkit, if you will. So I think"},{"speaker":"James Cuseo","startTime":2042.5,"endTime":2047.15,"body":"you know, the way in which we"},{"speaker":"James Cuseo","startTime":2042.5,"endTime":2047.15,"body":"apply AI to hardware design, I"},{"speaker":"James Cuseo","startTime":2047.15,"endTime":2054.7999999999997,"body":"think needs to be done very,"},{"speaker":"James Cuseo","startTime":2047.15,"endTime":2054.7999999999997,"body":"very thoughtfully. But you know,"},{"speaker":"James Cuseo","startTime":2054.83,"endTime":2057.5299999999997,"body":"no doubt, it's going to improve"},{"speaker":"James Cuseo","startTime":2054.83,"endTime":2057.5299999999997,"body":"productivity, because there are"},{"speaker":"James Cuseo","startTime":2057.5299999999997,"endTime":2060.71,"body":"things that we do as design"},{"speaker":"James Cuseo","startTime":2057.5299999999997,"endTime":2060.71,"body":"engineers that just take time,"},{"speaker":"James Cuseo","startTime":2060.86,"endTime":2066.77,"body":"you're dimensioning a drawing,"},{"speaker":"James Cuseo","startTime":2060.86,"endTime":2066.77,"body":"and AI can do most of the"},{"speaker":"James Cuseo","startTime":2066.77,"endTime":2069.86,"body":"dimensioning. And then you can"},{"speaker":"James Cuseo","startTime":2066.77,"endTime":2069.86,"body":"step in and be like, Hey, I like"},{"speaker":"James Cuseo","startTime":2069.86,"endTime":2072.56,"body":"the way it did it here. I'm"},{"speaker":"James Cuseo","startTime":2069.86,"endTime":2072.56,"body":"going to fix that. And you know"},{"speaker":"James Cuseo","startTime":2072.56,"endTime":2076.58,"body":"what it used to take two hours."},{"speaker":"James Cuseo","startTime":2072.56,"endTime":2076.58,"body":"Now takes 20 minutes. Like I'm"},{"speaker":"James Cuseo","startTime":2076.58,"endTime":2077.63,"body":"ready for that change."},{"speaker":"Aaron Moncur","startTime":2076.69,"endTime":2081.25,"body":"Yeah, yeah, you"},{"speaker":"Aaron Moncur","startTime":2076.69,"endTime":2081.25,"body":"and me both. Well, let me take a"},{"speaker":"Aaron Moncur","startTime":2081.25,"endTime":2084.07,"body":"very short break here and share"},{"speaker":"Aaron Moncur","startTime":2081.25,"endTime":2084.07,"body":"with the listeners that the"},{"speaker":"Aaron Moncur","startTime":2084.07,"endTime":2087.2799999999997,"body":"being an engineer podcast is"},{"speaker":"Aaron Moncur","startTime":2084.07,"endTime":2087.2799999999997,"body":"brought to you by pipeline"},{"speaker":"Aaron Moncur","startTime":2087.2799999999997,"endTime":2091.84,"body":"design and engineering where we"},{"speaker":"Aaron Moncur","startTime":2087.2799999999997,"endTime":2091.84,"body":"don't do pipelines, but do help"},{"speaker":"Aaron Moncur","startTime":2091.84,"endTime":2094.96,"body":"companies who commercialize hard"},{"speaker":"Aaron Moncur","startTime":2091.84,"endTime":2094.96,"body":"goods products that are complex"},{"speaker":"Aaron Moncur","startTime":2136.86,"endTime":2140.34,"body":"or difficult to manufacture. And"},{"speaker":"Aaron Moncur","startTime":2136.86,"endTime":2140.34,"body":"we do this by developing"},{"speaker":"Aaron Moncur","startTime":2140.58,"endTime":2143.7599999999998,"body":"advanced manufacturing"},{"speaker":"Aaron Moncur","startTime":2140.58,"endTime":2143.7599999999998,"body":"processes, automated machines"},{"speaker":"Aaron Moncur","startTime":2143.7599999999998,"endTime":2148.5299999999997,"body":"and custom fixtures complemented"},{"speaker":"Aaron Moncur","startTime":2143.7599999999998,"endTime":2148.5299999999997,"body":"with product design, and r\u0026d"},{"speaker":"Aaron Moncur","startTime":2148.56,"endTime":2155.1,"body":"services. Learn more about us at"},{"speaker":"Aaron Moncur","startTime":2148.56,"endTime":2155.1,"body":"teen pipeline.us and today we"},{"speaker":"Aaron Moncur","startTime":2155.1,"endTime":2159.21,"body":"have the absolute pleasure of"},{"speaker":"Aaron Moncur","startTime":2155.1,"endTime":2159.21,"body":"speaking with Jim Cuseo. Jim,"},{"speaker":"Aaron Moncur","startTime":2160.56,"endTime":2164.07,"body":"you are obviously a high"},{"speaker":"Aaron Moncur","startTime":2160.56,"endTime":2164.07,"body":"performing engineer, and"},{"speaker":"Aaron Moncur","startTime":2164.07,"endTime":2168.5099999999998,"body":"engineering leader, and it takes"},{"speaker":"Aaron Moncur","startTime":2164.07,"endTime":2168.5099999999998,"body":"motivation to stay at the top of"},{"speaker":"Aaron Moncur","startTime":2168.5099999999998,"endTime":2171.54,"body":"your game. Can you share a"},{"speaker":"Aaron Moncur","startTime":2168.5099999999998,"endTime":2171.54,"body":"little bit about what motivates"},{"speaker":"Aaron Moncur","startTime":2171.54,"endTime":2176.43,"body":"you and what what projects or"},{"speaker":"Aaron Moncur","startTime":2171.54,"endTime":2176.43,"body":"goals that you're most excited"},{"speaker":"Aaron Moncur","startTime":2176.43,"endTime":2177.48,"body":"about pursuing next?"},{"speaker":"James Cuseo","startTime":2178.24,"endTime":2183.79,"body":"Well, I'll start by"},{"speaker":"James Cuseo","startTime":2178.24,"endTime":2183.79,"body":"saying what I look for in in any"},{"speaker":"James Cuseo","startTime":2184.12,"endTime":2191.02,"body":"any job or any You any role in"},{"speaker":"James Cuseo","startTime":2184.12,"endTime":2191.02,"body":"life is to check two boxes. Box"},{"speaker":"James Cuseo","startTime":2191.02,"endTime":2194.5299999999997,"body":"number one is am I learning"},{"speaker":"James Cuseo","startTime":2191.02,"endTime":2194.5299999999997,"body":"something? Box? Number two is am"},{"speaker":"James Cuseo","startTime":2194.5299999999997,"endTime":2198.43,"body":"I having fun? You know, and fun?"},{"speaker":"James Cuseo","startTime":2194.5299999999997,"endTime":2198.43,"body":"Does it always look like? A"},{"speaker":"James Cuseo","startTime":2198.43,"endTime":2202.24,"body":"bunch of laughs right? Sometimes"},{"speaker":"James Cuseo","startTime":2198.43,"endTime":2202.24,"body":"it's what we call type two fun,"},{"speaker":"James Cuseo","startTime":2202.69,"endTime":2206.62,"body":"which is, it wasn't fun at the"},{"speaker":"James Cuseo","startTime":2202.69,"endTime":2206.62,"body":"time. But looking back on it,"},{"speaker":"James Cuseo","startTime":2206.86,"endTime":2210.7,"body":"you retro out a lot. And it was"},{"speaker":"James Cuseo","startTime":2206.86,"endTime":2210.7,"body":"a good, good experience. And"},{"speaker":"James Cuseo","startTime":2210.73,"endTime":2214.0,"body":"yeah, that was fun. You know,"},{"speaker":"James Cuseo","startTime":2210.73,"endTime":2214.0,"body":"for a lot of people college was"},{"speaker":"James Cuseo","startTime":2214.48,"endTime":2217.45,"body":"a little bit of type one and a"},{"speaker":"James Cuseo","startTime":2214.48,"endTime":2217.45,"body":"little bit of type two, right?"},{"speaker":"James Cuseo","startTime":2218.38,"endTime":2220.69,"body":"But I asked myself, am I"},{"speaker":"James Cuseo","startTime":2218.38,"endTime":2220.69,"body":"learning and am I having fun,"},{"speaker":"James Cuseo","startTime":2220.69,"endTime":2223.54,"body":"and if those two things are"},{"speaker":"James Cuseo","startTime":2220.69,"endTime":2223.54,"body":"happening in the motivation"},{"speaker":"James Cuseo","startTime":2223.54,"endTime":2228.2799999999997,"body":"comes for free, right, because"},{"speaker":"James Cuseo","startTime":2223.54,"endTime":2228.2799999999997,"body":"you're just jazzed to, you know,"},{"speaker":"James Cuseo","startTime":2228.31,"endTime":2232.15,"body":"get to the get to work the next"},{"speaker":"James Cuseo","startTime":2228.31,"endTime":2232.15,"body":"day and start digging that"},{"speaker":"James Cuseo","startTime":2232.15,"endTime":2235.72,"body":"problem deeper, or, you know,"},{"speaker":"James Cuseo","startTime":2232.15,"endTime":2235.72,"body":"you forget that you didn't eat"},{"speaker":"James Cuseo","startTime":2235.72,"endTime":2238.9,"body":"lunch that day, because you were"},{"speaker":"James Cuseo","startTime":2235.72,"endTime":2238.9,"body":"so focused on solving a really"},{"speaker":"James Cuseo","startTime":2238.9,"endTime":2244.06,"body":"cool problem. So, you know, at a"},{"speaker":"James Cuseo","startTime":2238.9,"endTime":2244.06,"body":"high level, those are the sorts"},{"speaker":"James Cuseo","startTime":2244.06,"endTime":2251.74,"body":"of things that motivate me, in"},{"speaker":"James Cuseo","startTime":2244.06,"endTime":2251.74,"body":"my personal career and life. So"},{"speaker":"James Cuseo","startTime":2251.74,"endTime":2260.2599999999998,"body":"what's motivating me right now"},{"speaker":"James Cuseo","startTime":2251.74,"endTime":2260.2599999999998,"body":"is getting, you know, trying to"},{"speaker":"James Cuseo","startTime":2260.2599999999998,"endTime":2262.72,"body":"take my career in a slightly"},{"speaker":"James Cuseo","startTime":2260.2599999999998,"endTime":2262.72,"body":"different direction, I've spent,"},{"speaker":"James Cuseo","startTime":2262.75,"endTime":2265.93,"body":"I spent a bunch of time to"},{"speaker":"James Cuseo","startTime":2262.75,"endTime":2265.93,"body":"consumer electronics, that was"},{"speaker":"James Cuseo","startTime":2265.93,"endTime":2269.95,"body":"great, I learned a lot. And now"},{"speaker":"James Cuseo","startTime":2265.93,"endTime":2269.95,"body":"I get to spend a couple years"},{"speaker":"James Cuseo","startTime":2269.95,"endTime":2274.96,"body":"doing automation, in the form of"},{"speaker":"James Cuseo","startTime":2269.95,"endTime":2274.96,"body":"additive manufacturing, 3d"},{"speaker":"James Cuseo","startTime":2274.96,"endTime":2279.88,"body":"printing. And that was really"},{"speaker":"James Cuseo","startTime":2274.96,"endTime":2279.88,"body":"cool. And so now I'm trying to"},{"speaker":"James Cuseo","startTime":2279.88,"endTime":2285.7599999999998,"body":"figure out, what's the next"},{"speaker":"James Cuseo","startTime":2279.88,"endTime":2285.7599999999998,"body":"subject area, that's really"},{"speaker":"James Cuseo","startTime":2285.7599999999998,"endTime":2290.86,"body":"going to cause me to, you know,"},{"speaker":"James Cuseo","startTime":2285.7599999999998,"endTime":2290.86,"body":"work through lunch, because I"},{"speaker":"James Cuseo","startTime":2290.86,"endTime":2295.96,"body":"forgot, right? And I've sort of"},{"speaker":"James Cuseo","startTime":2290.86,"endTime":2295.96,"body":"told you earlier that I did some"},{"speaker":"James Cuseo","startTime":2295.96,"endTime":2299.7999999999997,"body":"programming back in the day, and"},{"speaker":"James Cuseo","startTime":2295.96,"endTime":2299.7999999999997,"body":"I'm dusting that off. Because,"},{"speaker":"James Cuseo","startTime":2299.7999999999997,"endTime":2306.13,"body":"you know, as we, as we start to"},{"speaker":"James Cuseo","startTime":2299.7999999999997,"endTime":2306.13,"body":"employ AI more and more, being"},{"speaker":"James Cuseo","startTime":2306.13,"endTime":2309.79,"body":"the person I am wanting to peel"},{"speaker":"James Cuseo","startTime":2306.13,"endTime":2309.79,"body":"that onion, I want to be able to"},{"speaker":"James Cuseo","startTime":2309.79,"endTime":2313.57,"body":"look under the hood, I want to"},{"speaker":"James Cuseo","startTime":2309.79,"endTime":2313.57,"body":"be able to sort of better"},{"speaker":"James Cuseo","startTime":2313.57,"endTime":2319.36,"body":"understand how these tools work."},{"speaker":"James Cuseo","startTime":2313.57,"endTime":2319.36,"body":"So that when I go to use them, I"},{"speaker":"James Cuseo","startTime":2319.36,"endTime":2324.43,"body":"am much more aware of their"},{"speaker":"James Cuseo","startTime":2319.36,"endTime":2324.43,"body":"constraints, their weaknesses."},{"speaker":"James Cuseo","startTime":2326.02,"endTime":2330.13,"body":"So that, you know, better"},{"speaker":"James Cuseo","startTime":2326.02,"endTime":2330.13,"body":"informed user that technology."},{"speaker":"James Cuseo","startTime":2330.46,"endTime":2335.14,"body":"So he I'm taking a take a"},{"speaker":"James Cuseo","startTime":2330.46,"endTime":2335.14,"body":"Harvard computer science course"},{"speaker":"James Cuseo","startTime":2335.17,"endTime":2339.64,"body":"and follow that up with their,"},{"speaker":"James Cuseo","startTime":2335.17,"endTime":2339.64,"body":"their AI course. And I'm super"},{"speaker":"James Cuseo","startTime":2339.64,"endTime":2342.94,"body":"excited about that in our sort"},{"speaker":"James Cuseo","startTime":2339.64,"endTime":2342.94,"body":"of thing where this morning, I"},{"speaker":"James Cuseo","startTime":2342.97,"endTime":2346.2999999999997,"body":"couldn't wait to get out of bed"},{"speaker":"James Cuseo","startTime":2342.97,"endTime":2346.2999999999997,"body":"so I can crack open the laptop"},{"speaker":"James Cuseo","startTime":2346.2999999999997,"endTime":2354.97,"body":"and take the next, you know, all"},{"speaker":"James Cuseo","startTime":2346.2999999999997,"endTime":2354.97,"body":"online class on. Yeah, jazz well"},{"speaker":"James Cuseo","startTime":2354.97,"endTime":2358.75,"body":"learning. She can't tell. I just"},{"speaker":"James Cuseo","startTime":2354.97,"endTime":2358.75,"body":"love to learn."},{"speaker":"Aaron Moncur","startTime":2359.56,"endTime":2361.81,"body":"Now, that's"},{"speaker":"Aaron Moncur","startTime":2359.56,"endTime":2361.81,"body":"awesome. I love it. I feel the"},{"speaker":"Aaron Moncur","startTime":2361.81,"endTime":2366.19,"body":"same way. I'm happiest when I'm"},{"speaker":"Aaron Moncur","startTime":2361.81,"endTime":2366.19,"body":"learning something. And then you"},{"speaker":"Aaron Moncur","startTime":2366.19,"endTime":2368.47,"body":"get into those states of flow,"},{"speaker":"Aaron Moncur","startTime":2366.19,"endTime":2368.47,"body":"right? Where like you said, you"},{"speaker":"Aaron Moncur","startTime":2368.47,"endTime":2372.61,"body":"just forget that you didn't eat"},{"speaker":"Aaron Moncur","startTime":2368.47,"endTime":2372.61,"body":"lunch or or whatever it is. I"},{"speaker":"Aaron Moncur","startTime":2372.61,"endTime":2375.73,"body":"have an idea for you that I"},{"speaker":"Aaron Moncur","startTime":2372.61,"endTime":2375.73,"body":"actually pitch to an investor"},{"speaker":"Aaron Moncur","startTime":2375.73,"endTime":2378.19,"body":"who's summarily dismissed it, I"},{"speaker":"Aaron Moncur","startTime":2375.73,"endTime":2378.19,"body":"still think it's a good idea."},{"speaker":"Aaron Moncur","startTime":2378.19,"endTime":2382.2999999999997,"body":"But you maybe you have the skill"},{"speaker":"Aaron Moncur","startTime":2378.19,"endTime":2382.2999999999997,"body":"set to take this forward. You"},{"speaker":"Aaron Moncur","startTime":2382.2999999999997,"endTime":2385.93,"body":"talked about AI, you talked"},{"speaker":"Aaron Moncur","startTime":2382.2999999999997,"endTime":2385.93,"body":"about programming software"},{"speaker":"Aaron Moncur","startTime":2385.93,"endTime":2389.14,"body":"background, maybe dusting that"},{"speaker":"Aaron Moncur","startTime":2385.93,"endTime":2389.14,"body":"off. And you talked about these"},{"speaker":"Aaron Moncur","startTime":2389.77,"endTime":2394.21,"body":"cloud based collaboration tools,"},{"speaker":"Aaron Moncur","startTime":2389.77,"endTime":2394.21,"body":"I think it would be really"},{"speaker":"Aaron Moncur","startTime":2394.21,"endTime":2398.98,"body":"useful for engineering teams to"},{"speaker":"Aaron Moncur","startTime":2394.21,"endTime":2398.98,"body":"have an AI Design Review Tool,"},{"speaker":"Aaron Moncur","startTime":2399.19,"endTime":2402.91,"body":"where it doesn't even have to be"},{"speaker":"Aaron Moncur","startTime":2399.19,"endTime":2402.91,"body":"the most sophisticated design"},{"speaker":"Aaron Moncur","startTime":2402.91,"endTime":2406.87,"body":"reviews, even checking for"},{"speaker":"Aaron Moncur","startTime":2402.91,"endTime":2406.87,"body":"things like, hey, this hole"},{"speaker":"Aaron Moncur","startTime":2406.87,"endTime":2409.5099999999998,"body":"doesn't match up with the hole"},{"speaker":"Aaron Moncur","startTime":2406.87,"endTime":2409.5099999999998,"body":"below it, it's off by 30"},{"speaker":"Aaron Moncur","startTime":2409.5099999999998,"endTime":2412.33,"body":"thousandths of an inch. Is it"},{"speaker":"Aaron Moncur","startTime":2409.5099999999998,"endTime":2412.33,"body":"supposed to be that way? Or"},{"speaker":"Aaron Moncur","startTime":2412.6,"endTime":2417.25,"body":"you've got an M five screw in"},{"speaker":"Aaron Moncur","startTime":2412.6,"endTime":2417.25,"body":"this hole. But the threaded hole"},{"speaker":"Aaron Moncur","startTime":2417.25,"endTime":2420.58,"body":"beneath it is M four Is that"},{"speaker":"Aaron Moncur","startTime":2417.25,"endTime":2420.58,"body":"intentional? You know, simple"},{"speaker":"Aaron Moncur","startTime":2420.58,"endTime":2424.63,"body":"things like that, that I still"},{"speaker":"Aaron Moncur","startTime":2420.58,"endTime":2424.63,"body":"find us overlooking on occasion."},{"speaker":"Aaron Moncur","startTime":2424.9,"endTime":2428.11,"body":"I think having an AI that could"},{"speaker":"Aaron Moncur","startTime":2424.9,"endTime":2428.11,"body":"look through that and identify"},{"speaker":"Aaron Moncur","startTime":2428.11,"endTime":2431.08,"body":"those types of things would be"},{"speaker":"Aaron Moncur","startTime":2428.11,"endTime":2431.08,"body":"really very useful for"},{"speaker":"Aaron Moncur","startTime":2431.08,"endTime":2432.0099999999998,"body":"engineering teams."},{"speaker":"James Cuseo","startTime":2432.34,"endTime":2434.77,"body":"I totally agree."},{"speaker":"James Cuseo","startTime":2432.34,"endTime":2434.77,"body":"And the good news is do people"},{"speaker":"James Cuseo","startTime":2434.77,"endTime":2438.82,"body":"working on this I have met with"},{"speaker":"James Cuseo","startTime":2434.77,"endTime":2438.82,"body":"a cold a couple weeks ago that's"},{"speaker":"James Cuseo","startTime":2438.82,"endTime":2443.92,"body":"taking a step in that direction."},{"speaker":"James Cuseo","startTime":2438.82,"endTime":2443.92,"body":"And I know of a few people"},{"speaker":"James Cuseo","startTime":2443.92,"endTime":2450.58,"body":"working on generative AI for the"},{"speaker":"James Cuseo","startTime":2443.92,"endTime":2450.58,"body":"3d modeling space and a couple"},{"speaker":"James Cuseo","startTime":2450.58,"endTime":2453.73,"body":"of my my colleagues are really"},{"speaker":"James Cuseo","startTime":2450.58,"endTime":2453.73,"body":"interested in what they call"},{"speaker":"James Cuseo","startTime":2453.73,"endTime":2459.1,"body":"geometry detection. So being"},{"speaker":"James Cuseo","startTime":2453.73,"endTime":2459.1,"body":"able to see something in CAD, a"},{"speaker":"James Cuseo","startTime":2459.1,"endTime":2463.72,"body":"computer seeing somebody in CAD"},{"speaker":"James Cuseo","startTime":2459.1,"endTime":2463.72,"body":"and recognizing what it is and"},{"speaker":"James Cuseo","startTime":2463.72,"endTime":2467.35,"body":"what what purpose it holds."},{"speaker":"James Cuseo","startTime":2463.72,"endTime":2467.35,"body":"Yeah, it's actually a really"},{"speaker":"James Cuseo","startTime":2467.92,"endTime":2471.82,"body":"interesting problem. And so, so"},{"speaker":"James Cuseo","startTime":2467.92,"endTime":2471.82,"body":"there are people like you that"},{"speaker":"James Cuseo","startTime":2471.82,"endTime":2475.21,"body":"are looking looking into that"},{"speaker":"James Cuseo","startTime":2471.82,"endTime":2475.21,"body":"already. And I'm super excited"},{"speaker":"James Cuseo","startTime":2475.21,"endTime":2477.25,"body":"for how I'm there for for sure."},{"speaker":"Aaron Moncur","startTime":2477.34,"endTime":2480.04,"body":"Terrific. I love"},{"speaker":"Aaron Moncur","startTime":2477.34,"endTime":2480.04,"body":"it. Can't wait to see that come"},{"speaker":"Aaron Moncur","startTime":2480.04,"endTime":2485.35,"body":"out. You have quite a lot of"},{"speaker":"Aaron Moncur","startTime":2480.04,"endTime":2485.35,"body":"experience with patents. How"},{"speaker":"Aaron Moncur","startTime":2485.35,"endTime":2491.5299999999997,"body":"have You'd been able to identify"},{"speaker":"Aaron Moncur","startTime":2485.35,"endTime":2491.5299999999997,"body":"which technologies? Which"},{"speaker":"Aaron Moncur","startTime":2491.86,"endTime":2496.27,"body":"designs are worthy of pursuing"},{"speaker":"Aaron Moncur","startTime":2491.86,"endTime":2496.27,"body":"patents. And then how have you"},{"speaker":"Aaron Moncur","startTime":2496.27,"endTime":2501.64,"body":"seen patents influenced the"},{"speaker":"Aaron Moncur","startTime":2496.27,"endTime":2501.64,"body":"landscape of technology sectors?"},{"speaker":"James Cuseo","startTime":2502.42,"endTime":2504.67,"body":"Yeah, that's a"},{"speaker":"James Cuseo","startTime":2502.42,"endTime":2504.67,"body":"great question. Patents are kind"},{"speaker":"James Cuseo","startTime":2504.67,"endTime":2509.23,"body":"of interesting, because at the"},{"speaker":"James Cuseo","startTime":2504.67,"endTime":2509.23,"body":"end of the day, patents are"},{"speaker":"James Cuseo","startTime":2509.23,"endTime":2513.88,"body":"really hard to defend"},{"speaker":"James Cuseo","startTime":2509.23,"endTime":2513.88,"body":"successfully. And don't get me"},{"speaker":"James Cuseo","startTime":2513.88,"endTime":2518.02,"body":"wrong. There's tons of examples"},{"speaker":"James Cuseo","startTime":2513.88,"endTime":2518.02,"body":"of it. But, you know, patents"},{"speaker":"James Cuseo","startTime":2518.02,"endTime":2525.07,"body":"are tricky to write well,"},{"speaker":"James Cuseo","startTime":2518.02,"endTime":2525.07,"body":"they're tricking defend, well,"},{"speaker":"James Cuseo","startTime":2526.39,"endTime":2532.66,"body":"they cost a lot of money either"},{"speaker":"James Cuseo","startTime":2526.39,"endTime":2532.66,"body":"way. So as you said earlier,"},{"speaker":"James Cuseo","startTime":2533.08,"endTime":2537.85,"body":"deciding whether or not"},{"speaker":"James Cuseo","startTime":2533.08,"endTime":2537.85,"body":"something deserves a patent"},{"speaker":"James Cuseo","startTime":2537.94,"endTime":2541.18,"body":"isn't super straightforward. You"},{"speaker":"James Cuseo","startTime":2537.94,"endTime":2541.18,"body":"know, of course, you've got to"},{"speaker":"James Cuseo","startTime":2541.18,"endTime":2546.67,"body":"ask yourself, question, is there"},{"speaker":"James Cuseo","startTime":2541.18,"endTime":2546.67,"body":"novelty there? Like have I, I"},{"speaker":"James Cuseo","startTime":2546.67,"endTime":2550.6,"body":"think it's in the definition of"},{"speaker":"James Cuseo","startTime":2546.67,"endTime":2550.6,"body":"a patent, have I uncovered"},{"speaker":"James Cuseo","startTime":2550.6,"endTime":2555.46,"body":"something that is not obvious to"},{"speaker":"James Cuseo","startTime":2550.6,"endTime":2555.46,"body":"someone skilled in the art, you"},{"speaker":"James Cuseo","startTime":2555.46,"endTime":2558.7599999999998,"body":"know, and you'll see a lot of"},{"speaker":"James Cuseo","startTime":2555.46,"endTime":2558.7599999999998,"body":"patents that seemed kind of"},{"speaker":"James Cuseo","startTime":2558.79,"endTime":2561.88,"body":"obvious. But if you look real"},{"speaker":"James Cuseo","startTime":2558.79,"endTime":2561.88,"body":"deeply at the claims, you"},{"speaker":"James Cuseo","startTime":2561.88,"endTime":2567.46,"body":"realize, like another is a"},{"speaker":"James Cuseo","startTime":2561.88,"endTime":2567.46,"body":"subtle twist tweak to a"},{"speaker":"James Cuseo","startTime":2567.46,"endTime":2572.56,"body":"convention, which, which led to"},{"speaker":"James Cuseo","startTime":2567.46,"endTime":2572.56,"body":"something being patentable. But"},{"speaker":"James Cuseo","startTime":2572.56,"endTime":2576.5499999999997,"body":"it's a tremendous amount of time"},{"speaker":"James Cuseo","startTime":2572.56,"endTime":2576.5499999999997,"body":"and money to create a pen. And"},{"speaker":"James Cuseo","startTime":2576.5499999999997,"endTime":2580.72,"body":"you got to ask yourself, you"},{"speaker":"James Cuseo","startTime":2576.5499999999997,"endTime":2580.72,"body":"know, as an inventor, does it"},{"speaker":"James Cuseo","startTime":2580.72,"endTime":2587.23,"body":"make sense? You know, Apple"},{"speaker":"James Cuseo","startTime":2580.72,"endTime":2587.23,"body":"pens, a lot of things. smaller"},{"speaker":"James Cuseo","startTime":2587.23,"endTime":2589.99,"body":"company, and that's because, you"},{"speaker":"James Cuseo","startTime":2587.23,"endTime":2589.99,"body":"know, Apple has big legal teams"},{"speaker":"James Cuseo","startTime":2589.99,"endTime":2593.62,"body":"that can help with that process."},{"speaker":"James Cuseo","startTime":2589.99,"endTime":2593.62,"body":"But as a smaller team, you know,"},{"speaker":"James Cuseo","startTime":2593.62,"endTime":2597.82,"body":"you really got to think hard, do"},{"speaker":"James Cuseo","startTime":2593.62,"endTime":2597.82,"body":"I want to invest the time and"},{"speaker":"James Cuseo","startTime":2597.82,"endTime":2603.79,"body":"effort into patenting something,"},{"speaker":"James Cuseo","startTime":2597.82,"endTime":2603.79,"body":"when, you know, in many cases,"},{"speaker":"James Cuseo","startTime":2603.79,"endTime":2610.33,"body":"it's patents also sometimes give"},{"speaker":"James Cuseo","startTime":2603.79,"endTime":2610.33,"body":"you the, the hints on how to"},{"speaker":"James Cuseo","startTime":2610.33,"endTime":2613.06,"body":"engineer around them, right,"},{"speaker":"James Cuseo","startTime":2610.33,"endTime":2613.06,"body":"it's right there in the claims."},{"speaker":"James Cuseo","startTime":2613.24,"endTime":2616.39,"body":"You know, a patent is a big long"},{"speaker":"James Cuseo","startTime":2613.24,"endTime":2616.39,"body":"document, but really, what"},{"speaker":"James Cuseo","startTime":2616.39,"endTime":2622.9,"body":"matters is what is claimed. And"},{"speaker":"James Cuseo","startTime":2616.39,"endTime":2622.9,"body":"that's the crux of patent. And,"},{"speaker":"James Cuseo","startTime":2623.7999999999997,"endTime":2627.5499999999997,"body":"you know, sometimes you decide"},{"speaker":"James Cuseo","startTime":2623.7999999999997,"endTime":2627.5499999999997,"body":"as an organization that you"},{"speaker":"James Cuseo","startTime":2627.5499999999997,"endTime":2629.71,"body":"don't want to patent something,"},{"speaker":"James Cuseo","startTime":2627.5499999999997,"endTime":2629.71,"body":"but instead of going to the"},{"speaker":"James Cuseo","startTime":2629.71,"endTime":2633.07,"body":"different route, which is called"},{"speaker":"James Cuseo","startTime":2629.71,"endTime":2633.07,"body":"trade secret, you're going to"},{"speaker":"James Cuseo","startTime":2633.07,"endTime":2639.1,"body":"patent you are publicly"},{"speaker":"James Cuseo","startTime":2633.07,"endTime":2639.1,"body":"disclosing to the world. Here's"},{"speaker":"James Cuseo","startTime":2639.1,"endTime":2641.7999999999997,"body":"what I'm doing and how I'm"},{"speaker":"James Cuseo","startTime":2639.1,"endTime":2641.7999999999997,"body":"doing. And by the way, that"},{"speaker":"James Cuseo","startTime":2641.7999999999997,"endTime":2645.43,"body":"patent is only, you know, valid"},{"speaker":"James Cuseo","startTime":2641.7999999999997,"endTime":2645.43,"body":"in the United States or wherever"},{"speaker":"James Cuseo","startTime":2645.46,"endTime":2649.45,"body":"it is, you happen to apply for"},{"speaker":"James Cuseo","startTime":2645.46,"endTime":2649.45,"body":"one, you can apply in various"},{"speaker":"James Cuseo","startTime":2649.48,"endTime":2655.0,"body":"various geographies. But, you"},{"speaker":"James Cuseo","startTime":2649.48,"endTime":2655.0,"body":"know, it's not necessarily valid"},{"speaker":"James Cuseo","startTime":2655.0,"endTime":2659.41,"body":"everywhere, it's much harder to"},{"speaker":"James Cuseo","startTime":2655.0,"endTime":2659.41,"body":"defend elsewhere as well. So you"},{"speaker":"James Cuseo","startTime":2659.41,"endTime":2661.9,"body":"may decide that rather than"},{"speaker":"James Cuseo","startTime":2659.41,"endTime":2661.9,"body":"patent and and literally tell"},{"speaker":"James Cuseo","startTime":2661.9,"endTime":2665.02,"body":"the world how I'm doing this"},{"speaker":"James Cuseo","startTime":2661.9,"endTime":2665.02,"body":"thing, instead, we're going to"},{"speaker":"James Cuseo","startTime":2665.02,"endTime":2668.41,"body":"keep it trade secret, which of"},{"speaker":"James Cuseo","startTime":2665.02,"endTime":2668.41,"body":"course, you no longer have the"},{"speaker":"James Cuseo","startTime":2668.41,"endTime":2671.17,"body":"protections of the government,"},{"speaker":"James Cuseo","startTime":2668.41,"endTime":2671.17,"body":"should someone else figure out"},{"speaker":"James Cuseo","startTime":2671.17,"endTime":2675.43,"body":"your trade secret. But you also"},{"speaker":"James Cuseo","startTime":2671.17,"endTime":2675.43,"body":"don't have to then disclose that"},{"speaker":"James Cuseo","startTime":2675.43,"endTime":2678.2799999999997,"body":"trade secret, because the other"},{"speaker":"James Cuseo","startTime":2675.43,"endTime":2678.2799999999997,"body":"side of the patent is it's only"},{"speaker":"James Cuseo","startTime":2678.2799999999997,"endTime":2682.72,"body":"good for what 17 years, right?"},{"speaker":"James Cuseo","startTime":2678.2799999999997,"endTime":2682.72,"body":"And after that expires, you've"},{"speaker":"James Cuseo","startTime":2682.72,"endTime":2686.14,"body":"disclosed how you're doing"},{"speaker":"James Cuseo","startTime":2682.72,"endTime":2686.14,"body":"something to the world. So it's,"},{"speaker":"James Cuseo","startTime":2686.14,"endTime":2691.63,"body":"you know, it's not obvious. You"},{"speaker":"James Cuseo","startTime":2686.14,"endTime":2691.63,"body":"know, an apple, I was privileged"},{"speaker":"James Cuseo","startTime":2691.63,"endTime":2695.7999999999997,"body":"to be a part of many really cool"},{"speaker":"James Cuseo","startTime":2691.63,"endTime":2695.7999999999997,"body":"patents. Not as many as some of"},{"speaker":"James Cuseo","startTime":2695.7999999999997,"endTime":2700.5099999999998,"body":"my colleagues. I've had"},{"speaker":"James Cuseo","startTime":2695.7999999999997,"endTime":2700.5099999999998,"body":"colleagues that earn hundreds of"},{"speaker":"James Cuseo","startTime":2700.5099999999998,"endTime":2704.35,"body":"patents are my at a smaller"},{"speaker":"James Cuseo","startTime":2700.5099999999998,"endTime":2704.35,"body":"number. But you know, the ones I"},{"speaker":"James Cuseo","startTime":2704.35,"endTime":2711.52,"body":"do have, I feel really proud"},{"speaker":"James Cuseo","startTime":2704.35,"endTime":2711.52,"body":"about. But ultimately, to me, as"},{"speaker":"James Cuseo","startTime":2711.52,"endTime":2715.63,"body":"an engineer, I don't really care"},{"speaker":"James Cuseo","startTime":2711.52,"endTime":2715.63,"body":"if something is patented, I care"},{"speaker":"James Cuseo","startTime":2715.63,"endTime":2719.71,"body":"if it's out there being used,"},{"speaker":"James Cuseo","startTime":2715.63,"endTime":2719.71,"body":"because what you'll find is a"},{"speaker":"James Cuseo","startTime":2719.71,"endTime":2723.7,"body":"lot of patents are just that,"},{"speaker":"James Cuseo","startTime":2719.71,"endTime":2723.7,"body":"and only that they never"},{"speaker":"James Cuseo","startTime":2723.7,"endTime":2728.71,"body":"actually turned into products."},{"speaker":"James Cuseo","startTime":2723.7,"endTime":2728.71,"body":"So it's a couple of different"},{"speaker":"James Cuseo","startTime":2728.71,"endTime":2731.7999999999997,"body":"ways of looking at him. But"},{"speaker":"James Cuseo","startTime":2728.71,"endTime":2731.7999999999997,"body":"certainly there, you know, there"},{"speaker":"James Cuseo","startTime":2731.7999999999997,"endTime":2736.63,"body":"are super valuable in certain"},{"speaker":"James Cuseo","startTime":2731.7999999999997,"endTime":2736.63,"body":"certain circumstances."},{"speaker":"Aaron Moncur","startTime":2736.9,"endTime":2739.42,"body":"Yeah, you know, as"},{"speaker":"Aaron Moncur","startTime":2736.9,"endTime":2739.42,"body":"you're speaking about this, I"},{"speaker":"Aaron Moncur","startTime":2739.42,"endTime":2742.9,"body":"thought of an analogy that may"},{"speaker":"Aaron Moncur","startTime":2739.42,"endTime":2742.9,"body":"or may not be interesting, but"},{"speaker":"Aaron Moncur","startTime":2742.9,"endTime":2744.97,"body":"I'll share it anyway. Because"},{"speaker":"Aaron Moncur","startTime":2742.9,"endTime":2744.97,"body":"I'm the host, and I can say what"},{"speaker":"Aaron Moncur","startTime":2744.97,"endTime":2748.54,"body":"I want to say. I was thinking"},{"speaker":"Aaron Moncur","startTime":2744.97,"endTime":2748.54,"body":"about jujitsu, I do Brazilian"},{"speaker":"Aaron Moncur","startTime":2748.54,"endTime":2752.68,"body":"jujitsu. And I'm a purple belt"},{"speaker":"Aaron Moncur","startTime":2748.54,"endTime":2752.68,"body":"right now. And sometimes I think"},{"speaker":"Aaron Moncur","startTime":2752.68,"endTime":2756.4,"body":"to myself, I don't really care"},{"speaker":"Aaron Moncur","startTime":2752.68,"endTime":2756.4,"body":"that much about the belt, what I"},{"speaker":"Aaron Moncur","startTime":2756.4,"endTime":2759.31,"body":"really care about is what can I"},{"speaker":"Aaron Moncur","startTime":2756.4,"endTime":2759.31,"body":"do you know, how well can I"},{"speaker":"Aaron Moncur","startTime":2759.31,"endTime":2762.67,"body":"defend myself? How well can I"},{"speaker":"Aaron Moncur","startTime":2759.31,"endTime":2762.67,"body":"progress my self against my"},{"speaker":"Aaron Moncur","startTime":2762.67,"endTime":2765.97,"body":"component? And I think patents"},{"speaker":"Aaron Moncur","startTime":2762.67,"endTime":2765.97,"body":"are, in a way kind of similar,"},{"speaker":"Aaron Moncur","startTime":2765.97,"endTime":2769.2999999999997,"body":"like, they're, they're nice."},{"speaker":"Aaron Moncur","startTime":2765.97,"endTime":2769.2999999999997,"body":"They're a recognition that"},{"speaker":"Aaron Moncur","startTime":2769.2999999999997,"endTime":2771.85,"body":"you've done something important,"},{"speaker":"Aaron Moncur","startTime":2769.2999999999997,"endTime":2771.85,"body":"but at the end of the day,"},{"speaker":"Aaron Moncur","startTime":2772.06,"endTime":2775.42,"body":"really matters is what you can"},{"speaker":"Aaron Moncur","startTime":2772.06,"endTime":2775.42,"body":"do, right? Not not how many"},{"speaker":"Aaron Moncur","startTime":2775.66,"endTime":2782.38,"body":"patents you have against your"},{"speaker":"Aaron Moncur","startTime":2775.66,"endTime":2782.38,"body":"name. Total tangent there. So"},{"speaker":"Aaron Moncur","startTime":2782.41,"endTime":2788.32,"body":"getting back to our interview"},{"speaker":"Aaron Moncur","startTime":2782.41,"endTime":2788.32,"body":"What are a couple of areas that"},{"speaker":"Aaron Moncur","startTime":2788.32,"endTime":2791.95,"body":"you have commonly seen"},{"speaker":"Aaron Moncur","startTime":2788.32,"endTime":2791.95,"body":"engineering teams progress"},{"speaker":"Aaron Moncur","startTime":2791.95,"endTime":2795.67,"body":"slowed by what I'll call"},{"speaker":"Aaron Moncur","startTime":2791.95,"endTime":2795.67,"body":"unforced errors. So these are"},{"speaker":"Aaron Moncur","startTime":2795.67,"endTime":2800.41,"body":"not errors that were quote"},{"speaker":"Aaron Moncur","startTime":2795.67,"endTime":2800.41,"body":"unquote, forced by leadership"},{"speaker":"Aaron Moncur","startTime":2800.44,"endTime":2803.5299999999997,"body":"swooping in and say, Hey, team,"},{"speaker":"Aaron Moncur","startTime":2800.44,"endTime":2803.5299999999997,"body":"instead of this being due in six"},{"speaker":"Aaron Moncur","startTime":2803.5299999999997,"endTime":2806.86,"body":"months, it's now due in two"},{"speaker":"Aaron Moncur","startTime":2803.5299999999997,"endTime":2806.86,"body":"months, and the whole team"},{"speaker":"Aaron Moncur","startTime":2806.86,"endTime":2810.49,"body":"starts working way faster than"},{"speaker":"Aaron Moncur","startTime":2806.86,"endTime":2810.49,"body":"they should. And as a result,"},{"speaker":"Aaron Moncur","startTime":2810.49,"endTime":2813.07,"body":"they start making all these"},{"speaker":"Aaron Moncur","startTime":2810.49,"endTime":2813.07,"body":"mistakes and errors. That's not"},{"speaker":"Aaron Moncur","startTime":2813.4,"endTime":2816.7,"body":"what I'm referring to so"},{"speaker":"Aaron Moncur","startTime":2813.4,"endTime":2816.7,"body":"unforced errors in the course of"},{"speaker":"Aaron Moncur","startTime":2816.7,"endTime":2820.69,"body":"just your normal development"},{"speaker":"Aaron Moncur","startTime":2816.7,"endTime":2820.69,"body":"project, what are some areas"},{"speaker":"Aaron Moncur","startTime":2820.69,"endTime":2824.32,"body":"where you've seen team's"},{"speaker":"Aaron Moncur","startTime":2820.69,"endTime":2824.32,"body":"progress slow? Because they're,"},{"speaker":"Aaron Moncur","startTime":2824.77,"endTime":2826.96,"body":"they're just making mistakes?"},{"speaker":"Aaron Moncur","startTime":2824.77,"endTime":2826.96,"body":"That there's there's no reason"},{"speaker":"Aaron Moncur","startTime":2826.96,"endTime":2829.24,"body":"they should have made that"},{"speaker":"Aaron Moncur","startTime":2826.96,"endTime":2829.24,"body":"mistake? Sure."},{"speaker":"James Cuseo","startTime":2830.29,"endTime":2832.24,"body":"I'll give you two"},{"speaker":"James Cuseo","startTime":2830.29,"endTime":2832.24,"body":"examples. And they're they're"},{"speaker":"James Cuseo","startTime":2832.24,"endTime":2837.61,"body":"related in the first example has"},{"speaker":"James Cuseo","startTime":2832.24,"endTime":2837.61,"body":"to do with going back to that"},{"speaker":"James Cuseo","startTime":2839.65,"endTime":2844.6,"body":"sort of the paradigm that on a"},{"speaker":"James Cuseo","startTime":2839.65,"endTime":2844.6,"body":"program on a product like"},{"speaker":"James Cuseo","startTime":2844.63,"endTime":2848.68,"body":"computer, you have multiple"},{"speaker":"James Cuseo","startTime":2844.63,"endTime":2848.68,"body":"subsystems in the computer,"},{"speaker":"James Cuseo","startTime":2848.83,"endTime":2852.7,"body":"right? So you sit down, and you"},{"speaker":"James Cuseo","startTime":2848.83,"endTime":2852.7,"body":"define the requirements for the"},{"speaker":"James Cuseo","startTime":2852.7,"endTime":2858.37,"body":"computer. And let's say your job"},{"speaker":"James Cuseo","startTime":2852.7,"endTime":2858.37,"body":"is to to design the computer,"},{"speaker":"James Cuseo","startTime":2858.37,"endTime":2864.61,"body":"but it's to design the track,"},{"speaker":"James Cuseo","startTime":2858.37,"endTime":2864.61,"body":"right? Well, the first step of"},{"speaker":"James Cuseo","startTime":2864.61,"endTime":2866.89,"body":"your design process should be"},{"speaker":"James Cuseo","startTime":2864.61,"endTime":2866.89,"body":"well, let's look at the"},{"speaker":"James Cuseo","startTime":2868.39,"endTime":2872.08,"body":"definition of the computer. And"},{"speaker":"James Cuseo","startTime":2868.39,"endTime":2872.08,"body":"let's try to intuit from that,"},{"speaker":"James Cuseo","startTime":2872.08,"endTime":2876.43,"body":"or let's try to look verbatim,"},{"speaker":"James Cuseo","startTime":2872.08,"endTime":2876.43,"body":"what aspects of that definition"},{"speaker":"James Cuseo","startTime":2877.0299999999997,"endTime":2883.36,"body":"affect me as the owner of the"},{"speaker":"James Cuseo","startTime":2877.0299999999997,"endTime":2883.36,"body":"track. But very often, engineers"},{"speaker":"James Cuseo","startTime":2883.36,"endTime":2887.02,"body":"won't even do that. And then"},{"speaker":"James Cuseo","startTime":2883.36,"endTime":2887.02,"body":"they'll get six or eight months"},{"speaker":"James Cuseo","startTime":2887.02,"endTime":2890.08,"body":"down the line. And they'll have"},{"speaker":"James Cuseo","startTime":2887.02,"endTime":2890.08,"body":"the first prototype no good"},{"speaker":"James Cuseo","startTime":2890.08,"endTime":2892.6,"body":"integrated, and they realize"},{"speaker":"James Cuseo","startTime":2890.08,"endTime":2892.6,"body":"that it's not meeting a certain"},{"speaker":"James Cuseo","startTime":2892.6,"endTime":2897.61,"body":"criteria. And they realize, Oh,"},{"speaker":"James Cuseo","startTime":2892.6,"endTime":2897.61,"body":"I missed this requirement, way"},{"speaker":"James Cuseo","startTime":2897.61,"endTime":2901.15,"body":"back here at step one. So that's"},{"speaker":"James Cuseo","startTime":2897.61,"endTime":2901.15,"body":"sort of unforced error. Let's"},{"speaker":"James Cuseo","startTime":2901.15,"endTime":2906.64,"body":"call it one A, one B would be,"},{"speaker":"James Cuseo","startTime":2901.15,"endTime":2906.64,"body":"you can't just look at the"},{"speaker":"James Cuseo","startTime":2906.64,"endTime":2910.2999999999997,"body":"requirements of the computer"},{"speaker":"James Cuseo","startTime":2906.64,"endTime":2910.2999999999997,"body":"verbatim. But you then need to"},{"speaker":"James Cuseo","startTime":2910.2999999999997,"endTime":2915.73,"body":"intuit what do these suggest for"},{"speaker":"James Cuseo","startTime":2910.2999999999997,"endTime":2915.73,"body":"the requirements for my"},{"speaker":"James Cuseo","startTime":2915.7599999999998,"endTime":2920.08,"body":"particular subsystem. So"},{"speaker":"James Cuseo","startTime":2915.7599999999998,"endTime":2920.08,"body":"computers may be a bad example,"},{"speaker":"James Cuseo","startTime":2920.08,"endTime":2922.33,"body":"because there's so many"},{"speaker":"James Cuseo","startTime":2920.08,"endTime":2922.33,"body":"requirements. But if you think"},{"speaker":"James Cuseo","startTime":2922.36,"endTime":2926.68,"body":"of something higher or more"},{"speaker":"James Cuseo","startTime":2922.36,"endTime":2926.68,"body":"simple, maybe the the subject is"},{"speaker":"James Cuseo","startTime":2926.68,"endTime":2931.42,"body":"a little more meaningful, but"},{"speaker":"James Cuseo","startTime":2926.68,"endTime":2931.42,"body":"you know, let's say your high"},{"speaker":"James Cuseo","startTime":2931.42,"endTime":2934.57,"body":"level product has 10"},{"speaker":"James Cuseo","startTime":2931.42,"endTime":2934.57,"body":"requirements, and, and two of"},{"speaker":"James Cuseo","startTime":2934.57,"endTime":2939.25,"body":"those requirements apply"},{"speaker":"James Cuseo","startTime":2934.57,"endTime":2939.25,"body":"directly to your subcomponent."},{"speaker":"James Cuseo","startTime":2939.52,"endTime":2942.85,"body":"Well, that's not the only those"},{"speaker":"James Cuseo","startTime":2939.52,"endTime":2942.85,"body":"aren't the only two important"},{"speaker":"James Cuseo","startTime":2942.85,"endTime":2946.39,"body":"things you need to worry about."},{"speaker":"James Cuseo","startTime":2942.85,"endTime":2946.39,"body":"You need to then create your"},{"speaker":"James Cuseo","startTime":2946.39,"endTime":2950.95,"body":"own, what's called a PRD product"},{"speaker":"James Cuseo","startTime":2946.39,"endTime":2950.95,"body":"requirements document for your"},{"speaker":"James Cuseo","startTime":2950.95,"endTime":2957.25,"body":"subsystem, thoroughly define all"},{"speaker":"James Cuseo","startTime":2950.95,"endTime":2957.25,"body":"of the metrics of success by"},{"speaker":"James Cuseo","startTime":2957.25,"endTime":2963.91,"body":"which you're going to evaluate,"},{"speaker":"James Cuseo","startTime":2957.25,"endTime":2963.91,"body":"have I met my goals, and you"},{"speaker":"James Cuseo","startTime":2963.94,"endTime":2969.25,"body":"won't catch all over them, we"},{"speaker":"James Cuseo","startTime":2963.94,"endTime":2969.25,"body":"all miss sung in, no engineer"},{"speaker":"James Cuseo","startTime":2969.25,"endTime":2971.68,"body":"has ever gone to the end of a"},{"speaker":"James Cuseo","startTime":2969.25,"endTime":2971.68,"body":"program and said, Oh, nope, I"},{"speaker":"James Cuseo","startTime":2971.68,"endTime":2973.69,"body":"thought of everything on day"},{"speaker":"James Cuseo","startTime":2971.68,"endTime":2973.69,"body":"one, that letter will never"},{"speaker":"James Cuseo","startTime":2973.69,"endTime":2979.18,"body":"happen. But it's also equally"},{"speaker":"James Cuseo","startTime":2973.69,"endTime":2979.18,"body":"frequent, that engineers don't"},{"speaker":"James Cuseo","startTime":2979.18,"endTime":2982.6,"body":"sit down in the early stages,"},{"speaker":"James Cuseo","startTime":2979.18,"endTime":2982.6,"body":"and really write down everything"},{"speaker":"James Cuseo","startTime":2982.6,"endTime":2986.98,"body":"that they are trying to achieve."},{"speaker":"James Cuseo","startTime":2982.6,"endTime":2986.98,"body":"Not just what are they trying to"},{"speaker":"James Cuseo","startTime":2987.04,"endTime":2990.37,"body":"achieve? But how are we going to"},{"speaker":"James Cuseo","startTime":2987.04,"endTime":2990.37,"body":"measure it? And what is our"},{"speaker":"James Cuseo","startTime":2990.37,"endTime":2995.17,"body":"metric of success? You know, if"},{"speaker":"James Cuseo","startTime":2990.37,"endTime":2995.17,"body":"we are going to measure, you"},{"speaker":"James Cuseo","startTime":2995.17,"endTime":3001.74,"body":"know, capacity of the battery,"},{"speaker":"James Cuseo","startTime":2995.17,"endTime":3001.74,"body":"what is the lower threshold"},{"speaker":"James Cuseo","startTime":3002.94,"endTime":3007.62,"body":"below which your battery no"},{"speaker":"James Cuseo","startTime":3002.94,"endTime":3007.62,"body":"longer meets this criteria. So"},{"speaker":"James Cuseo","startTime":3007.62,"endTime":3011.73,"body":"that's one B. And then the"},{"speaker":"James Cuseo","startTime":3007.62,"endTime":3011.73,"body":"second thing is key now that you"},{"speaker":"James Cuseo","startTime":3011.73,"endTime":3015.93,"body":"have these criteria, you"},{"speaker":"James Cuseo","startTime":3011.73,"endTime":3015.93,"body":"prototype a couple of devices,"},{"speaker":"James Cuseo","startTime":3016.74,"endTime":3022.56,"body":"1020 100 1000, whatever it is,"},{"speaker":"James Cuseo","startTime":3016.74,"endTime":3022.56,"body":"and you've measured your, your"},{"speaker":"James Cuseo","startTime":3022.56,"endTime":3026.94,"body":"metric of success, whatever that"},{"speaker":"James Cuseo","startTime":3022.56,"endTime":3026.94,"body":"was, and you see Krait, all of"},{"speaker":"James Cuseo","startTime":3026.94,"endTime":3030.09,"body":"my measurements are above the"},{"speaker":"James Cuseo","startTime":3026.94,"endTime":3030.09,"body":"line or below the line, whatever"},{"speaker":"James Cuseo","startTime":3030.09,"endTime":3035.73,"body":"the criteria is max or min,"},{"speaker":"James Cuseo","startTime":3030.09,"endTime":3035.73,"body":"right? And you say, my system"},{"speaker":"James Cuseo","startTime":3035.73,"endTime":3039.69,"body":"passes. And you have looked more"},{"speaker":"James Cuseo","startTime":3035.73,"endTime":3039.69,"body":"carefully at it, you realize,"},{"speaker":"James Cuseo","startTime":3039.69,"endTime":3045.27,"body":"yeah, all of my, my dots are"},{"speaker":"James Cuseo","startTime":3039.69,"endTime":3045.27,"body":"above the line. However, 10 of"},{"speaker":"James Cuseo","startTime":3045.27,"endTime":3050.5499999999997,"body":"them aren't very far above that."},{"speaker":"James Cuseo","startTime":3045.27,"endTime":3050.5499999999997,"body":"Why? Have I really seen all the"},{"speaker":"James Cuseo","startTime":3050.5499999999997,"endTime":3053.94,"body":"variation I might see in mass"},{"speaker":"James Cuseo","startTime":3050.5499999999997,"endTime":3053.94,"body":"production. And if I make more"},{"speaker":"James Cuseo","startTime":3053.94,"endTime":3057.99,"body":"of these, I make 10 times 100"},{"speaker":"James Cuseo","startTime":3053.94,"endTime":3057.99,"body":"times 1000 times more, how"},{"speaker":"James Cuseo","startTime":3057.99,"endTime":3060.93,"body":"likely is it that I start to get"},{"speaker":"James Cuseo","startTime":3057.99,"endTime":3060.93,"body":"some points that are below that"},{"speaker":"James Cuseo","startTime":3060.93,"endTime":3064.17,"body":"line? Just because of the"},{"speaker":"James Cuseo","startTime":3060.93,"endTime":3064.17,"body":"natural distribution of things?"},{"speaker":"James Cuseo","startTime":3064.5,"endTime":3067.56,"body":"Yeah, that's what's called"},{"speaker":"James Cuseo","startTime":3064.5,"endTime":3067.56,"body":"Understanding how much margin"},{"speaker":"James Cuseo","startTime":3067.56,"endTime":3071.2799999999997,"body":"you have to target. So when you"},{"speaker":"James Cuseo","startTime":3067.56,"endTime":3071.2799999999997,"body":"engineer something, yes, you"},{"speaker":"James Cuseo","startTime":3071.2799999999997,"endTime":3074.97,"body":"want to set a target. But during"},{"speaker":"James Cuseo","startTime":3071.2799999999997,"endTime":3074.97,"body":"the design phase, you also want"},{"speaker":"James Cuseo","startTime":3074.97,"endTime":3081.33,"body":"to set sort of the design target"},{"speaker":"James Cuseo","startTime":3074.97,"endTime":3081.33,"body":"which is above the actual target"},{"speaker":"James Cuseo","startTime":3081.36,"endTime":3085.41,"body":"by some amount to account for"},{"speaker":"James Cuseo","startTime":3081.36,"endTime":3085.41,"body":"some amount of margin and this"},{"speaker":"James Cuseo","startTime":3085.41,"endTime":3088.98,"body":"month, origin is the methodology"},{"speaker":"James Cuseo","startTime":3085.41,"endTime":3088.98,"body":"which you use to protect"},{"speaker":"James Cuseo","startTime":3088.98,"endTime":3092.52,"body":"yourself from future variation"},{"speaker":"James Cuseo","startTime":3088.98,"endTime":3092.52,"body":"that you can't possibly predict."},{"speaker":"James Cuseo","startTime":3093.24,"endTime":3096.72,"body":"And I see tons of times you, you"},{"speaker":"James Cuseo","startTime":3093.24,"endTime":3096.72,"body":"get to nearly the final build."},{"speaker":"James Cuseo","startTime":3096.72,"endTime":3100.77,"body":"And now you're just starting to"},{"speaker":"James Cuseo","startTime":3096.72,"endTime":3100.77,"body":"see things that are out of spec."},{"speaker":"James Cuseo","startTime":3101.1,"endTime":3103.71,"body":"And you said, what's going on?"},{"speaker":"James Cuseo","startTime":3101.1,"endTime":3103.71,"body":"What's different? Well, the"},{"speaker":"James Cuseo","startTime":3103.71,"endTime":3107.82,"body":"answer is nothing is different."},{"speaker":"James Cuseo","startTime":3103.71,"endTime":3107.82,"body":"You've just built more, and"},{"speaker":"James Cuseo","startTime":3107.82,"endTime":3112.38,"body":"you've now seen the total"},{"speaker":"James Cuseo","startTime":3107.82,"endTime":3112.38,"body":"variation or more of their"},{"speaker":"James Cuseo","startTime":3112.38,"endTime":3115.95,"body":"creation, that it will exist"},{"speaker":"James Cuseo","startTime":3112.38,"endTime":3115.95,"body":"throughout the lifetime of your"},{"speaker":"James Cuseo","startTime":3115.95,"endTime":3117.27,"body":"product. That's"},{"speaker":"Aaron Moncur","startTime":3117.27,"endTime":3120.66,"body":"really good. Okay,"},{"speaker":"Aaron Moncur","startTime":3117.27,"endTime":3120.66,"body":"one A and one B is really"},{"speaker":"Aaron Moncur","startTime":3120.99,"endTime":3124.08,"body":"defining and understanding your"},{"speaker":"Aaron Moncur","startTime":3120.99,"endTime":3124.08,"body":"requirements and how you're"},{"speaker":"Aaron Moncur","startTime":3124.08,"endTime":3127.47,"body":"going to qualify those"},{"speaker":"Aaron Moncur","startTime":3124.08,"endTime":3127.47,"body":"requirements. And then number"},{"speaker":"Aaron Moncur","startTime":3127.47,"endTime":3129.9,"body":"two, building enough of"},{"speaker":"Aaron Moncur","startTime":3127.47,"endTime":3129.9,"body":"something so you have enough"},{"speaker":"Aaron Moncur","startTime":3129.9,"endTime":3133.5299999999997,"body":"data points to give you a high"},{"speaker":"Aaron Moncur","startTime":3129.9,"endTime":3133.5299999999997,"body":"degree of confidence that you"},{"speaker":"Aaron Moncur","startTime":3133.5299999999997,"endTime":3136.89,"body":"have enough margin meeting,"},{"speaker":"Aaron Moncur","startTime":3133.5299999999997,"endTime":3136.89,"body":"whatever that specification is,"},{"speaker":"Aaron Moncur","startTime":3136.89,"endTime":3140.91,"body":"those are really great. Thank"},{"speaker":"Aaron Moncur","startTime":3136.89,"endTime":3140.91,"body":"you. Okay, last question for"},{"speaker":"Aaron Moncur","startTime":3140.91,"endTime":3144.84,"body":"you. So we talked about unforced"},{"speaker":"Aaron Moncur","startTime":3140.91,"endTime":3144.84,"body":"errors and things that slow down"},{"speaker":"Aaron Moncur","startTime":3144.96,"endTime":3148.2599999999998,"body":"engineering teams about the"},{"speaker":"Aaron Moncur","startTime":3144.96,"endTime":3148.2599999999998,"body":"opposite what, what are some"},{"speaker":"Aaron Moncur","startTime":3148.2599999999998,"endTime":3150.9,"body":"ways that you've seen to"},{"speaker":"Aaron Moncur","startTime":3148.2599999999998,"endTime":3150.9,"body":"accelerate the speed of"},{"speaker":"Aaron Moncur","startTime":3150.93,"endTime":3154.5299999999997,"body":"engineering, and we're not"},{"speaker":"Aaron Moncur","startTime":3150.93,"endTime":3154.5299999999997,"body":"talking about leadership coming"},{"speaker":"Aaron Moncur","startTime":3154.5299999999997,"endTime":3156.7799999999997,"body":"in cracking the whip, telling"},{"speaker":"Aaron Moncur","startTime":3154.5299999999997,"endTime":3156.7799999999997,"body":"people to work nights and"},{"speaker":"Aaron Moncur","startTime":3156.7799999999997,"endTime":3160.2599999999998,"body":"weekends that we're talking"},{"speaker":"Aaron Moncur","startTime":3156.7799999999997,"endTime":3160.2599999999998,"body":"about sustainable, legitimate"},{"speaker":"Aaron Moncur","startTime":3160.2599999999998,"endTime":3165.0,"body":"acceleration, both at kind of an"},{"speaker":"Aaron Moncur","startTime":3160.2599999999998,"endTime":3165.0,"body":"individual contributor level, as"},{"speaker":"Aaron Moncur","startTime":3165.0,"endTime":3168.15,"body":"well as like a leadership level?"},{"speaker":"Aaron Moncur","startTime":3165.0,"endTime":3168.15,"body":"What have you seen that works"},{"speaker":"Aaron Moncur","startTime":3168.15,"endTime":3170.43,"body":"for accelerating engineering"},{"speaker":"Aaron Moncur","startTime":3168.15,"endTime":3170.43,"body":"projects?"},{"speaker":"James Cuseo","startTime":3171.21,"endTime":3176.19,"body":"Well, I think"},{"speaker":"James Cuseo","startTime":3171.21,"endTime":3176.19,"body":"projects where you actually do"},{"speaker":"James Cuseo","startTime":3176.19,"endTime":3181.14,"body":"one A and one B of our previous"},{"speaker":"James Cuseo","startTime":3176.19,"endTime":3181.14,"body":"discussion really well, that"},{"speaker":"James Cuseo","startTime":3181.14,"endTime":3186.18,"body":"accelerates it by virtue of the"},{"speaker":"James Cuseo","startTime":3181.14,"endTime":3186.18,"body":"fact that you now know exactly"},{"speaker":"James Cuseo","startTime":3186.18,"endTime":3189.18,"body":"what you need to engineer. So"},{"speaker":"James Cuseo","startTime":3186.18,"endTime":3189.18,"body":"you don't have to spend a lot of"},{"speaker":"James Cuseo","startTime":3189.18,"endTime":3192.5099999999998,"body":"time debating, is this good"},{"speaker":"James Cuseo","startTime":3189.18,"endTime":3192.5099999999998,"body":"enough or not? I feel like"},{"speaker":"James Cuseo","startTime":3192.5099999999998,"endTime":3197.22,"body":"engineering teams spend a lot of"},{"speaker":"James Cuseo","startTime":3192.5099999999998,"endTime":3197.22,"body":"time debating debating whether"},{"speaker":"James Cuseo","startTime":3197.22,"endTime":3200.91,"body":"or not something's get off."},{"speaker":"James Cuseo","startTime":3197.22,"endTime":3200.91,"body":"Where if you clearly spell that"},{"speaker":"James Cuseo","startTime":3200.91,"endTime":3204.33,"body":"out, you don't have to debate it"},{"speaker":"James Cuseo","startTime":3200.91,"endTime":3204.33,"body":"anymore. Right? There's a"},{"speaker":"James Cuseo","startTime":3204.33,"endTime":3210.87,"body":"number, it's there. Right? And"},{"speaker":"James Cuseo","startTime":3204.33,"endTime":3210.87,"body":"it can be revisited. But not"},{"speaker":"James Cuseo","startTime":3211.2599999999998,"endTime":3216.63,"body":"spending too long, you know,"},{"speaker":"James Cuseo","startTime":3211.2599999999998,"endTime":3216.63,"body":"informally dwelling on it. Okay,"},{"speaker":"James Cuseo","startTime":3216.63,"endTime":3218.73,"body":"do you have the data say we"},{"speaker":"James Cuseo","startTime":3216.63,"endTime":3218.73,"body":"can't read that spec? Well,"},{"speaker":"James Cuseo","startTime":3218.73,"endTime":3222.18,"body":"let's go have a meeting. And"},{"speaker":"James Cuseo","startTime":3218.73,"endTime":3222.18,"body":"let's go discuss that. And let's"},{"speaker":"James Cuseo","startTime":3222.21,"endTime":3224.91,"body":"reevaluate your proposal. You"},{"speaker":"James Cuseo","startTime":3222.21,"endTime":3224.91,"body":"know, can we change the spec or"},{"speaker":"James Cuseo","startTime":3224.91,"endTime":3232.71,"body":"not? That's what that's one of"},{"speaker":"James Cuseo","startTime":3224.91,"endTime":3232.71,"body":"them. You're good design review"},{"speaker":"James Cuseo","startTime":3232.77,"endTime":3241.11,"body":"methodology. Right? That will,"},{"speaker":"James Cuseo","startTime":3232.77,"endTime":3241.11,"body":"in design reviews, where"},{"speaker":"James Cuseo","startTime":3241.14,"endTime":3245.94,"body":"everyone can learn from each"},{"speaker":"James Cuseo","startTime":3241.14,"endTime":3245.94,"body":"other. You know, we're no one"},{"speaker":"James Cuseo","startTime":3245.94,"endTime":3249.48,"body":"is, no one's there to ascribe"},{"speaker":"James Cuseo","startTime":3245.94,"endTime":3249.48,"body":"blame are no one's here to poke"},{"speaker":"James Cuseo","startTime":3249.48,"endTime":3252.6,"body":"holes in your thing to show how"},{"speaker":"James Cuseo","startTime":3249.48,"endTime":3252.6,"body":"smart they are. But everyone is"},{"speaker":"James Cuseo","startTime":3252.6,"endTime":3260.19,"body":"there to do two things, one,"},{"speaker":"James Cuseo","startTime":3252.6,"endTime":3260.19,"body":"contribute to the goodness of"},{"speaker":"James Cuseo","startTime":3260.43,"endTime":3263.58,"body":"the end product, even though"},{"speaker":"James Cuseo","startTime":3260.43,"endTime":3263.58,"body":"it's not your module, you're"},{"speaker":"James Cuseo","startTime":3263.58,"endTime":3266.5499999999997,"body":"going to help your, your your"},{"speaker":"James Cuseo","startTime":3263.58,"endTime":3266.5499999999997,"body":"partner make their module"},{"speaker":"James Cuseo","startTime":3266.5499999999997,"endTime":3272.73,"body":"better. And to learn from"},{"speaker":"James Cuseo","startTime":3266.5499999999997,"endTime":3272.73,"body":"whatever it is they are, right"},{"speaker":"James Cuseo","startTime":3272.7599999999998,"endTime":3275.31,"body":"if they made a mistake. And if"},{"speaker":"James Cuseo","startTime":3272.7599999999998,"endTime":3275.31,"body":"they did the thing you just"},{"speaker":"James Cuseo","startTime":3275.31,"endTime":3279.18,"body":"talked about where they drilled"},{"speaker":"James Cuseo","startTime":3275.31,"endTime":3279.18,"body":"and tapped a hole for a certain"},{"speaker":"James Cuseo","startTime":3279.18,"endTime":3284.7599999999998,"body":"side bolt, but a different bolt"},{"speaker":"James Cuseo","startTime":3279.18,"endTime":3284.7599999999998,"body":"is in in the palm? Well, that"},{"speaker":"James Cuseo","startTime":3284.7599999999998,"endTime":3287.07,"body":"should be your signal to like,"},{"speaker":"James Cuseo","startTime":3284.7599999999998,"endTime":3287.07,"body":"let me go back and double check"},{"speaker":"James Cuseo","startTime":3287.07,"endTime":3291.75,"body":"that humans make mistakes. And"},{"speaker":"James Cuseo","startTime":3287.07,"endTime":3291.75,"body":"then let's take that one step"},{"speaker":"James Cuseo","startTime":3291.75,"endTime":3296.19,"body":"further. Creating checklists,"},{"speaker":"James Cuseo","startTime":3291.75,"endTime":3296.19,"body":"you know, in the absence of the"},{"speaker":"James Cuseo","startTime":3296.19,"endTime":3299.94,"body":"AI that you and I both want to"},{"speaker":"James Cuseo","startTime":3296.19,"endTime":3299.94,"body":"arrive, creating good"},{"speaker":"James Cuseo","startTime":3299.94,"endTime":3305.52,"body":"checklists, which error proof."},{"speaker":"James Cuseo","startTime":3299.94,"endTime":3305.52,"body":"You can get out human"},{"speaker":"James Cuseo","startTime":3305.52,"endTime":3310.65,"body":"tendencies. Humans will make"},{"speaker":"James Cuseo","startTime":3305.52,"endTime":3310.65,"body":"mistakes, how can we ensure that"},{"speaker":"James Cuseo","startTime":3310.65,"endTime":3313.35,"body":"they don't happen? There's a"},{"speaker":"James Cuseo","startTime":3310.65,"endTime":3313.35,"body":"great book, I think it's called"},{"speaker":"James Cuseo","startTime":3313.35,"endTime":3317.88,"body":"The Checklist Manifesto. And"},{"speaker":"James Cuseo","startTime":3313.35,"endTime":3317.88,"body":"it's all about how checklists"},{"speaker":"James Cuseo","startTime":3317.88,"endTime":3321.9,"body":"have taken air out of things"},{"speaker":"James Cuseo","startTime":3317.88,"endTime":3321.9,"body":"like flying to play and feel the"},{"speaker":"James Cuseo","startTime":3321.9,"endTime":3325.77,"body":"medicine etc. In totally plastic"},{"speaker":"James Cuseo","startTime":3321.9,"endTime":3325.77,"body":"engineering."},{"speaker":"Aaron Moncur","startTime":3326.43,"endTime":3329.4,"body":"I love that book."},{"speaker":"Aaron Moncur","startTime":3326.43,"endTime":3329.4,"body":"Yeah. Anyone who hasn't read"},{"speaker":"Aaron Moncur","startTime":3329.4,"endTime":3334.17,"body":"that book, The Checklist"},{"speaker":"Aaron Moncur","startTime":3329.4,"endTime":3334.17,"body":"Manifesto? Do so we have so many"},{"speaker":"Aaron Moncur","startTime":3334.17,"endTime":3337.68,"body":"checklists, not so many we have"},{"speaker":"Aaron Moncur","startTime":3334.17,"endTime":3337.68,"body":"an appropriate number of"},{"speaker":"Aaron Moncur","startTime":3337.68,"endTime":3340.71,"body":"checklists at pipeline. And I"},{"speaker":"Aaron Moncur","startTime":3337.68,"endTime":3340.71,"body":"think it's one of the things"},{"speaker":"Aaron Moncur","startTime":3340.71,"endTime":3343.47,"body":"that really does keep us on"},{"speaker":"Aaron Moncur","startTime":3340.71,"endTime":3343.47,"body":"track is having that checklist"},{"speaker":"Aaron Moncur","startTime":3343.47,"endTime":3348.36,"body":"to go through. Okay, well, Jim,"},{"speaker":"Aaron Moncur","startTime":3343.47,"endTime":3348.36,"body":"what a delight and a pleasure."},{"speaker":"Aaron Moncur","startTime":3348.39,"endTime":3351.63,"body":"This has been thank you so much"},{"speaker":"Aaron Moncur","startTime":3348.39,"endTime":3351.63,"body":"for sharing your valuable time"},{"speaker":"Aaron Moncur","startTime":3351.63,"endTime":3356.7599999999998,"body":"with us and your immense wisdom"},{"speaker":"Aaron Moncur","startTime":3351.63,"endTime":3356.7599999999998,"body":"and experience in product"},{"speaker":"Aaron Moncur","startTime":3356.7599999999998,"endTime":3359.85,"body":"development and engineering. How"},{"speaker":"Aaron Moncur","startTime":3356.7599999999998,"endTime":3359.85,"body":"can people get in touch with"},{"speaker":"Aaron Moncur","startTime":3359.85,"endTime":3360.06,"body":"you?"},{"speaker":"James Cuseo","startTime":3360.45,"endTime":3363.18,"body":"I on, I'm on"},{"speaker":"James Cuseo","startTime":3360.45,"endTime":3363.18,"body":"LinkedIn, you'll find me there,"},{"speaker":"James Cuseo","startTime":3363.18,"endTime":3368.07,"body":"James Cuseo. That's really the"},{"speaker":"James Cuseo","startTime":3363.18,"endTime":3368.07,"body":"best way, you know, keeps"},{"speaker":"James Cuseo","startTime":3368.07,"endTime":3371.52,"body":"everything efficiently. You will"},{"speaker":"James Cuseo","startTime":3368.07,"endTime":3371.52,"body":"get lost in my spam filter"},{"speaker":"James Cuseo","startTime":3371.52,"endTime":3376.29,"body":"there. Or in my emails to, you"},{"speaker":"James Cuseo","startTime":3371.52,"endTime":3376.29,"body":"know, to the soccer team"},{"speaker":"Aaron Moncur","startTime":3378.2999999999997,"endTime":3380.04,"body":"Perfect. All"},{"speaker":"Aaron Moncur","startTime":3378.2999999999997,"endTime":3380.04,"body":"right, Jim. Well, thank you so"},{"speaker":"Aaron Moncur","startTime":3380.04,"endTime":3382.23,"body":"much again for being on the"},{"speaker":"Aaron Moncur","startTime":3380.04,"endTime":3382.23,"body":"show. Cool."},{"speaker":"James Cuseo","startTime":3382.23,"endTime":3383.46,"body":"Thank you for"},{"speaker":"James Cuseo","startTime":3382.23,"endTime":3383.46,"body":"having me. This was a lot of"},{"speaker":"James Cuseo","startTime":3383.46,"endTime":3383.82,"body":"fun."},{"speaker":"Aaron Moncur","startTime":3384.9,"endTime":3388.44,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3384.9,"endTime":3388.44,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3388.44,"endTime":3391.29,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3388.44,"endTime":3391.29,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3391.29,"endTime":3394.68,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3391.29,"endTime":3394.68,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3394.71,"endTime":3398.22,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":3394.71,"endTime":3398.22,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":3398.34,"endTime":3402.0,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":3398.34,"endTime":3402.0,"body":"fixtures complemented with"},{"speaker":"Aaron Moncur","startTime":3402.0,"endTime":3408.42,"body":"product design and r\u0026d services."},{"speaker":"Aaron Moncur","startTime":3402.0,"endTime":3408.42,"body":"Visit us at Team pipeline.us. To"},{"speaker":"Aaron Moncur","startTime":3408.42,"endTime":3412.83,"body":"join a vibrant community of"},{"speaker":"Aaron Moncur","startTime":3408.42,"endTime":3412.83,"body":"engineers online visit the wave"},{"speaker":"Aaron Moncur","startTime":3413.0099999999998,"endTime":3415.29,"body":"dot engineer Thank you for"},{"speaker":"Aaron Moncur","startTime":3413.0099999999998,"endTime":3415.29,"body":"listening"}]}