{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":13.23,"endTime":16.11,"body":"Welcome to the"},{"speaker":"Aaron Moncur","startTime":13.23,"endTime":16.11,"body":"being an engineer podcast. Our"},{"speaker":"Aaron Moncur","startTime":16.11,"endTime":21.45,"body":"guest today is Russ Aldridge."},{"speaker":"Aaron Moncur","startTime":16.11,"endTime":21.45,"body":"Russ is a mechanical engineer"},{"speaker":"Aaron Moncur","startTime":21.57,"endTime":28.17,"body":"and CEO at sisu. That's s i, s"},{"speaker":"Aaron Moncur","startTime":21.57,"endTime":28.17,"body":"u, where they design and build"},{"speaker":"Aaron Moncur","startTime":28.17,"endTime":32.22,"body":"machines for people who want to"},{"speaker":"Aaron Moncur","startTime":28.17,"endTime":32.22,"body":"change the world. So Ross, thank"},{"speaker":"Aaron Moncur","startTime":32.22,"endTime":34.32,"body":"you for being with us, and"},{"speaker":"Aaron Moncur","startTime":32.22,"endTime":34.32,"body":"welcome to the show."},{"speaker":"Russ Aldridge","startTime":34.77,"endTime":36.33,"body":"Thanks, Aaron,"},{"speaker":"Russ Aldridge","startTime":34.77,"endTime":36.33,"body":"glad to be here."},{"speaker":"Aaron Moncur","startTime":37.17,"endTime":39.9,"body":"All right, let's"},{"speaker":"Aaron Moncur","startTime":37.17,"endTime":39.9,"body":"start off with the name, SISU,"},{"speaker":"Aaron Moncur","startTime":39.93,"endTime":42.21,"body":"of your company. Where did that"},{"speaker":"Aaron Moncur","startTime":39.93,"endTime":42.21,"body":"name come from? What does it"},{"speaker":"Aaron Moncur","startTime":42.21,"endTime":42.69,"body":"mean?"},{"speaker":"Russ Aldridge","startTime":43.29,"endTime":45.78,"body":"Yeah, we get that"},{"speaker":"Russ Aldridge","startTime":43.29,"endTime":45.78,"body":"question a lot. So when we were"},{"speaker":"Russ Aldridge","startTime":45.78,"endTime":47.79,"body":"trying to come up with a"},{"speaker":"Russ Aldridge","startTime":45.78,"endTime":47.79,"body":"business name, anyone who's ever"},{"speaker":"Russ Aldridge","startTime":47.79,"endTime":50.82,"body":"done that knows that that is a"},{"speaker":"Russ Aldridge","startTime":47.79,"endTime":50.82,"body":"horrible, horrible thing to put"},{"speaker":"Russ Aldridge","startTime":50.82,"endTime":53.79,"body":"yourself through. And we were"},{"speaker":"Russ Aldridge","startTime":50.82,"endTime":53.79,"body":"trying to find a name that"},{"speaker":"Russ Aldridge","startTime":53.79,"endTime":56.37,"body":"wasn't already taken, we were"},{"speaker":"Russ Aldridge","startTime":53.79,"endTime":56.37,"body":"actually watching the British"},{"speaker":"Russ Aldridge","startTime":56.37,"endTime":59.79,"body":"car program, Top Gear, and where"},{"speaker":"Russ Aldridge","startTime":56.37,"endTime":59.79,"body":"the guy, if you're familiar with"},{"speaker":"Russ Aldridge","startTime":59.79,"endTime":62.7,"body":"that program, it's a, you know,"},{"speaker":"Russ Aldridge","startTime":59.79,"endTime":62.7,"body":"a car program. The guys go to"},{"speaker":"Russ Aldridge","startTime":62.7,"endTime":65.82,"body":"Finland to find out why the fins"},{"speaker":"Russ Aldridge","startTime":62.7,"endTime":65.82,"body":"are such great racing drivers."},{"speaker":"Russ Aldridge","startTime":66.33,"endTime":69.33,"body":"They have more f1 and rally car"},{"speaker":"Russ Aldridge","startTime":66.33,"endTime":69.33,"body":"champions per capita than"},{"speaker":"Russ Aldridge","startTime":69.33,"endTime":72.09,"body":"anywhere else. And they tell"},{"speaker":"Russ Aldridge","startTime":69.33,"endTime":72.09,"body":"them, they said, well, it's"},{"speaker":"Russ Aldridge","startTime":72.09,"endTime":74.67,"body":"really about sisu. They said,"},{"speaker":"Russ Aldridge","startTime":72.09,"endTime":74.67,"body":"sisu is a Finnish word. There's"},{"speaker":"Russ Aldridge","startTime":74.67,"endTime":77.97,"body":"not a direct translation in"},{"speaker":"Russ Aldridge","startTime":74.67,"endTime":77.97,"body":"English, but it really means"},{"speaker":"Russ Aldridge","startTime":78.18,"endTime":82.23,"body":"kind of having the guts to go"},{"speaker":"Russ Aldridge","startTime":78.18,"endTime":82.23,"body":"for it, you know, to break late,"},{"speaker":"Russ Aldridge","startTime":82.23,"endTime":85.47,"body":"going into a turn and just kind"},{"speaker":"Russ Aldridge","startTime":82.23,"endTime":85.47,"body":"of having that courage and that"},{"speaker":"Russ Aldridge","startTime":85.47,"endTime":88.74,"body":"long term perseverance. So my"},{"speaker":"Russ Aldridge","startTime":85.47,"endTime":88.74,"body":"business partner and I were"},{"speaker":"Russ Aldridge","startTime":88.74,"endTime":91.62,"body":"about to quit our jobs. We've"},{"speaker":"Russ Aldridge","startTime":88.74,"endTime":91.62,"body":"got a mortgage and kids and all"},{"speaker":"Russ Aldridge","startTime":91.62,"endTime":94.83,"body":"that stuff, and we thought, Yes,"},{"speaker":"Russ Aldridge","startTime":91.62,"endTime":94.83,"body":"we're gonna need sisu for sure."},{"speaker":"Russ Aldridge","startTime":94.86,"endTime":95.97,"body":"So that's where it comes from."},{"speaker":"Aaron Moncur","startTime":96.38,"endTime":99.32,"body":"Very cool. So you"},{"speaker":"Aaron Moncur","startTime":96.38,"endTime":99.32,"body":"said, was it? Was it Swedish?"},{"speaker":"Aaron Moncur","startTime":99.98,"endTime":104.68,"body":"Finish, finish, Finish, finish."},{"speaker":"Aaron Moncur","startTime":99.98,"endTime":104.68,"body":"Okay, and let's let's not"},{"speaker":"Aaron Moncur","startTime":104.74,"endTime":109.6,"body":"neglect mark. Here you have a co"},{"speaker":"Aaron Moncur","startTime":104.74,"endTime":109.6,"body":"founder, Mark Christiansen. How"},{"speaker":"Aaron Moncur","startTime":109.6,"endTime":114.34,"body":"did the two of you collectively"},{"speaker":"Aaron Moncur","startTime":109.6,"endTime":114.34,"body":"decide that let's quit our job"},{"speaker":"Aaron Moncur","startTime":114.34,"endTime":116.44,"body":"and start this brand new"},{"speaker":"Aaron Moncur","startTime":114.34,"endTime":116.44,"body":"company?"},{"speaker":"Russ Aldridge","startTime":116.98,"endTime":119.26,"body":"Yeah, so I met"},{"speaker":"Russ Aldridge","startTime":116.98,"endTime":119.26,"body":"Mark Christianson in an"},{"speaker":"Russ Aldridge","startTime":119.26,"endTime":122.34,"body":"interview room at Brigham Young"},{"speaker":"Russ Aldridge","startTime":119.26,"endTime":122.34,"body":"University. I was graduating,"},{"speaker":"Russ Aldridge","startTime":122.4,"endTime":124.5,"body":"and he was there with"},{"speaker":"Russ Aldridge","startTime":122.4,"endTime":124.5,"body":"representing National"},{"speaker":"Russ Aldridge","startTime":124.5,"endTime":128.52,"body":"Instruments, which is a tech"},{"speaker":"Russ Aldridge","startTime":124.5,"endTime":128.52,"body":"company in Austin, Texas, and he"},{"speaker":"Russ Aldridge","startTime":128.52,"endTime":131.88,"body":"interviewed me. First time I met"},{"speaker":"Russ Aldridge","startTime":128.52,"endTime":131.88,"body":"him, he decided, for some"},{"speaker":"Russ Aldridge","startTime":131.88,"endTime":134.58,"body":"reason, to hire me. So I came"},{"speaker":"Russ Aldridge","startTime":131.88,"endTime":134.58,"body":"down to National Instruments,"},{"speaker":"Russ Aldridge","startTime":134.82,"endTime":137.58,"body":"and we became very good friends."},{"speaker":"Russ Aldridge","startTime":134.82,"endTime":137.58,"body":"We hung out all the time. We"},{"speaker":"Russ Aldridge","startTime":137.58,"endTime":140.6,"body":"commuted to work together. We"},{"speaker":"Russ Aldridge","startTime":137.58,"endTime":140.6,"body":"talked about business ideas all"},{"speaker":"Russ Aldridge","startTime":140.6,"endTime":146.0,"body":"the time. Both were"},{"speaker":"Russ Aldridge","startTime":140.6,"endTime":146.0,"body":"entrepreneurial minded, and just"},{"speaker":"Russ Aldridge","startTime":146.06,"endTime":148.82,"body":"over time, we thought, You know"},{"speaker":"Russ Aldridge","startTime":146.06,"endTime":148.82,"body":"what, let's start a let's start"},{"speaker":"Russ Aldridge","startTime":148.82,"endTime":152.12,"body":"a robotics company. Mark was"},{"speaker":"Russ Aldridge","startTime":148.82,"endTime":152.12,"body":"doing a lot of support for some"},{"speaker":"Russ Aldridge","startTime":152.12,"endTime":155.06,"body":"of the automation equipment at"},{"speaker":"Russ Aldridge","startTime":152.12,"endTime":155.06,"body":"National Instruments. And people"},{"speaker":"Russ Aldridge","startTime":155.06,"endTime":158.24,"body":"would say, you know, I love this"},{"speaker":"Russ Aldridge","startTime":155.06,"endTime":158.24,"body":"stuff, but who's the company"},{"speaker":"Russ Aldridge","startTime":158.24,"endTime":160.6,"body":"that can put it all together for"},{"speaker":"Russ Aldridge","startTime":158.24,"endTime":160.6,"body":"me and make it could actually"},{"speaker":"Russ Aldridge","startTime":160.6,"endTime":163.72,"body":"work. And he would say, Well,"},{"speaker":"Russ Aldridge","startTime":160.6,"endTime":163.72,"body":"it's kind of new stuff. There's"},{"speaker":"Russ Aldridge","startTime":163.72,"endTime":167.5,"body":"not really a company that does"},{"speaker":"Russ Aldridge","startTime":163.72,"endTime":167.5,"body":"that. And so that's the that's"},{"speaker":"Russ Aldridge","startTime":167.5,"endTime":170.68,"body":"the gap that we saw, that was"},{"speaker":"Russ Aldridge","startTime":167.5,"endTime":170.68,"body":"the niche that we left to fill."},{"speaker":"Russ Aldridge","startTime":171.04,"endTime":175.42,"body":"And so about almost three years"},{"speaker":"Russ Aldridge","startTime":171.04,"endTime":175.42,"body":"after being at NI, we walked in"},{"speaker":"Russ Aldridge","startTime":175.42,"endTime":179.2,"body":"and quit our jobs and started in"},{"speaker":"Russ Aldridge","startTime":175.42,"endTime":179.2,"body":"the garage. So that's how it"},{"speaker":"Russ Aldridge","startTime":179.2,"endTime":179.8,"body":"started."},{"speaker":"Aaron Moncur","startTime":180.04,"endTime":182.52,"body":"What were some of"},{"speaker":"Aaron Moncur","startTime":180.04,"endTime":182.52,"body":"these things that you were"},{"speaker":"Aaron Moncur","startTime":182.52,"endTime":185.82,"body":"putting together at NI? And"},{"speaker":"Aaron Moncur","startTime":182.52,"endTime":185.82,"body":"there was no, I guess integrator"},{"speaker":"Aaron Moncur","startTime":185.82,"endTime":188.16,"body":"might be a good word for it, to"},{"speaker":"Aaron Moncur","startTime":185.82,"endTime":188.16,"body":"put it all together."},{"speaker":"Russ Aldridge","startTime":188.639,"endTime":191.399,"body":"Yeah, like a"},{"speaker":"Russ Aldridge","startTime":188.639,"endTime":191.399,"body":"systems integrator. So, you"},{"speaker":"Russ Aldridge","startTime":191.399,"endTime":193.919,"body":"know, National Instruments was"},{"speaker":"Russ Aldridge","startTime":191.399,"endTime":193.919,"body":"coming out with these different"},{"speaker":"Russ Aldridge","startTime":193.919,"endTime":197.879,"body":"ways of controlling, kind of"},{"speaker":"Russ Aldridge","startTime":193.919,"endTime":197.879,"body":"high end motors. And so Ni is a"},{"speaker":"Russ Aldridge","startTime":197.879,"endTime":201.919,"body":"test and measurement company, so"},{"speaker":"Russ Aldridge","startTime":197.879,"endTime":201.919,"body":"they do a lot with vision, with"},{"speaker":"Russ Aldridge","startTime":201.919,"endTime":205.519,"body":"high speed analog. And so they"},{"speaker":"Russ Aldridge","startTime":201.919,"endTime":205.519,"body":"thought, you know what people"},{"speaker":"Russ Aldridge","startTime":205.519,"endTime":209.899,"body":"are going to be using high speed"},{"speaker":"Russ Aldridge","startTime":205.519,"endTime":209.899,"body":"analog and vision in robotics."},{"speaker":"Russ Aldridge","startTime":209.899,"endTime":213.439,"body":"And we, we might as well come"},{"speaker":"Russ Aldridge","startTime":209.899,"endTime":213.439,"body":"out with some motors, some servo"},{"speaker":"Russ Aldridge","startTime":213.439,"endTime":216.499,"body":"motors and controllers,"},{"speaker":"Russ Aldridge","startTime":213.439,"endTime":216.499,"body":"automation controllers, so that"},{"speaker":"Russ Aldridge","startTime":216.499,"endTime":219.559,"body":"ni can just sell that whole"},{"speaker":"Russ Aldridge","startTime":216.499,"endTime":219.559,"body":"platform to people. And so"},{"speaker":"Russ Aldridge","startTime":219.559,"endTime":221.979,"body":"people would want to put"},{"speaker":"Russ Aldridge","startTime":219.559,"endTime":221.979,"body":"together a machine to do, you"},{"speaker":"Russ Aldridge","startTime":221.979,"endTime":224.379,"body":"know, all kinds of things. A lot"},{"speaker":"Russ Aldridge","startTime":221.979,"endTime":224.379,"body":"of the national labs where"},{"speaker":"Russ Aldridge","startTime":224.379,"endTime":227.319,"body":"they're they're measuring stuff,"},{"speaker":"Russ Aldridge","startTime":224.379,"endTime":227.319,"body":"but they're also moving things"},{"speaker":"Russ Aldridge","startTime":227.319,"endTime":230.739,"body":"around. They wanted those kind"},{"speaker":"Russ Aldridge","startTime":227.319,"endTime":230.739,"body":"of products. And so they'd say,"},{"speaker":"Russ Aldridge","startTime":230.739,"endTime":233.979,"body":"we can handle the data side of"},{"speaker":"Russ Aldridge","startTime":230.739,"endTime":233.979,"body":"it, but somebody needs to help"},{"speaker":"Russ Aldridge","startTime":233.979,"endTime":237.399,"body":"us put together the motors and"},{"speaker":"Russ Aldridge","startTime":233.979,"endTime":237.399,"body":"automation and the robotics part"},{"speaker":"Russ Aldridge","startTime":237.399,"endTime":237.819,"body":"of it."},{"speaker":"Aaron Moncur","startTime":238.24,"endTime":241.8,"body":"Got it. So you"},{"speaker":"Aaron Moncur","startTime":238.24,"endTime":241.8,"body":"started your career at Ni, what"},{"speaker":"Aaron Moncur","startTime":241.8,"endTime":245.22,"body":"was your role there like? What"},{"speaker":"Aaron Moncur","startTime":241.8,"endTime":245.22,"body":"was the day to day like for you"},{"speaker":"Aaron Moncur","startTime":245.28,"endTime":246.78,"body":"as a new engineer at NI?"},{"speaker":"Russ Aldridge","startTime":248.28,"endTime":253.26,"body":"Great question."},{"speaker":"Russ Aldridge","startTime":248.28,"endTime":253.26,"body":"So I was a hardware engineer and"},{"speaker":"Russ Aldridge","startTime":253.5,"endTime":257.76,"body":"mostly in charge of electronics"},{"speaker":"Russ Aldridge","startTime":253.5,"endTime":257.76,"body":"packaging and thermal analysis."},{"speaker":"Russ Aldridge","startTime":258.48,"endTime":262.4,"body":"Love ni. Ni is a fantastic"},{"speaker":"Russ Aldridge","startTime":258.48,"endTime":262.4,"body":"company. Have nothing but good"},{"speaker":"Russ Aldridge","startTime":262.4,"endTime":266.12,"body":"to say about ni, but I was a"},{"speaker":"Russ Aldridge","startTime":262.4,"endTime":266.12,"body":"little bit bored, to be honest"},{"speaker":"Russ Aldridge","startTime":266.12,"endTime":268.46,"body":"with you. Even though I love my"},{"speaker":"Russ Aldridge","startTime":266.12,"endTime":268.46,"body":"job, love the people I worked"},{"speaker":"Russ Aldridge","startTime":268.46,"endTime":271.7,"body":"with, just wanted to do really"},{"speaker":"Russ Aldridge","startTime":268.46,"endTime":271.7,"body":"excited actually, about using"},{"speaker":"Russ Aldridge","startTime":271.7,"endTime":274.94,"body":"the products that ni makes"},{"speaker":"Russ Aldridge","startTime":271.7,"endTime":274.94,"body":"instead of designing them. So"},{"speaker":"Russ Aldridge","startTime":274.94,"endTime":277.34,"body":"anyway, a lot of thermal"},{"speaker":"Russ Aldridge","startTime":274.94,"endTime":277.34,"body":"analysis, but it really gave me"},{"speaker":"Russ Aldridge","startTime":277.34,"endTime":281.68,"body":"a good handle on some of the"},{"speaker":"Russ Aldridge","startTime":277.34,"endTime":281.68,"body":"basics. Somebody gave me some"},{"speaker":"Russ Aldridge","startTime":281.68,"endTime":284.26,"body":"advice early on to I wanted to"},{"speaker":"Russ Aldridge","startTime":281.68,"endTime":284.26,"body":"start a company right out of"},{"speaker":"Russ Aldridge","startTime":284.26,"endTime":287.32,"body":"college, and they said, Yeah,"},{"speaker":"Russ Aldridge","startTime":284.26,"endTime":287.32,"body":"don't do that. And I'm really"},{"speaker":"Russ Aldridge","startTime":287.32,"endTime":291.16,"body":"glad I didn't, because I was"},{"speaker":"Russ Aldridge","startTime":287.32,"endTime":291.16,"body":"able to learn a lot of CAD a lot"},{"speaker":"Russ Aldridge","startTime":291.16,"endTime":294.58,"body":"of analysis, get relationships"},{"speaker":"Russ Aldridge","startTime":291.16,"endTime":294.58,"body":"with different people,"},{"speaker":"Russ Aldridge","startTime":294.58,"endTime":298.54,"body":"understand more how the business"},{"speaker":"Russ Aldridge","startTime":294.58,"endTime":298.54,"body":"world works. So that's, that's"},{"speaker":"Russ Aldridge","startTime":298.54,"endTime":299.38,"body":"what I did at Nikki."},{"speaker":"Aaron Moncur","startTime":300.38,"endTime":302.03,"body":"You mentioned that"},{"speaker":"Aaron Moncur","startTime":300.38,"endTime":302.03,"body":"you've always been"},{"speaker":"Aaron Moncur","startTime":302.03,"endTime":305.48,"body":"entrepreneurial. Was Was your"},{"speaker":"Aaron Moncur","startTime":302.03,"endTime":305.48,"body":"family entrepreneurial? How did"},{"speaker":"Aaron Moncur","startTime":305.48,"endTime":307.13,"body":"that? How did you get that bug?"},{"speaker":"Russ Aldridge","startTime":310.82,"endTime":313.97,"body":"I remember my dad"},{"speaker":"Russ Aldridge","startTime":310.82,"endTime":313.97,"body":"when I was a kid. I don't"},{"speaker":"Russ Aldridge","startTime":313.97,"endTime":317.09,"body":"remember how old I was, probably"},{"speaker":"Russ Aldridge","startTime":313.97,"endTime":317.09,"body":"10 or 12. He dressed me up in a"},{"speaker":"Russ Aldridge","startTime":317.09,"endTime":319.91,"body":"shirt and tie and took me around"},{"speaker":"Russ Aldridge","startTime":317.09,"endTime":319.91,"body":"with him to his sales visits."},{"speaker":"Russ Aldridge","startTime":319.91,"endTime":322.46,"body":"And I can't looking back, I"},{"speaker":"Russ Aldridge","startTime":319.91,"endTime":322.46,"body":"can't believe you did that now,"},{"speaker":"Russ Aldridge","startTime":322.46,"endTime":327.5,"body":"but, but I remember just, you"},{"speaker":"Russ Aldridge","startTime":322.46,"endTime":327.5,"body":"know, entrepreneurs, one word,"},{"speaker":"Russ Aldridge","startTime":327.5,"endTime":330.26,"body":"but also inventive. Just wanted"},{"speaker":"Russ Aldridge","startTime":327.5,"endTime":330.26,"body":"to come up with with lots of"},{"speaker":"Russ Aldridge","startTime":330.26,"endTime":334.37,"body":"different inventions. And so"},{"speaker":"Russ Aldridge","startTime":330.26,"endTime":334.37,"body":"when it, when it came, when we"},{"speaker":"Russ Aldridge","startTime":334.37,"endTime":338.03,"body":"were thinking about this, and I,"},{"speaker":"Russ Aldridge","startTime":334.37,"endTime":338.03,"body":"you know, I asked my wife, who's"},{"speaker":"Russ Aldridge","startTime":338.03,"endTime":340.52,"body":"from Utah, you know, we moved"},{"speaker":"Russ Aldridge","startTime":338.03,"endTime":340.52,"body":"from Utah, didn't know a single"},{"speaker":"Russ Aldridge","startTime":340.52,"endTime":344.72,"body":"person. And asked her, you know,"},{"speaker":"Russ Aldridge","startTime":340.52,"endTime":344.72,"body":"what do you think? Are you okay"},{"speaker":"Russ Aldridge","startTime":344.72,"endTime":348.53,"body":"with this if we start a company?"},{"speaker":"Russ Aldridge","startTime":344.72,"endTime":348.53,"body":"And she said, Well, what's the"},{"speaker":"Russ Aldridge","startTime":348.53,"endTime":350.96,"body":"worst that could happen? And I"},{"speaker":"Russ Aldridge","startTime":348.53,"endTime":350.96,"body":"said, Well, we could lose"},{"speaker":"Russ Aldridge","startTime":350.96,"endTime":354.05,"body":"everything and have to move back"},{"speaker":"Russ Aldridge","startTime":350.96,"endTime":354.05,"body":"to Utah. And she said, Well, we"},{"speaker":"Russ Aldridge","startTime":354.05,"endTime":356.6,"body":"don't have anything, and I'd"},{"speaker":"Russ Aldridge","startTime":354.05,"endTime":356.6,"body":"love to move back to Utah, so go"},{"speaker":"Russ Aldridge","startTime":356.6,"endTime":361.25,"body":"ahead. And so we did challenge"},{"speaker":"Russ Aldridge","startTime":356.6,"endTime":361.25,"body":"accepted,"},{"speaker":"Aaron Moncur","startTime":361.92,"endTime":362.4,"body":"a challenge"},{"speaker":"Russ Aldridge","startTime":362.4,"endTime":366.12,"body":"accepted. And"},{"speaker":"Russ Aldridge","startTime":362.4,"endTime":366.12,"body":"yeah, 10 years later, to I think"},{"speaker":"Russ Aldridge","startTime":366.12,"endTime":368.46,"body":"she was hoping it would fail so"},{"speaker":"Russ Aldridge","startTime":366.12,"endTime":368.46,"body":"we could move back and see her"},{"speaker":"Russ Aldridge","startTime":368.46,"endTime":372.0,"body":"friends, but to her, should"},{"speaker":"Russ Aldridge","startTime":368.46,"endTime":372.0,"body":"grant it, it hasn't failed yet."},{"speaker":"Russ Aldridge","startTime":372.0,"endTime":375.6,"body":"It's been 10 years on this past"},{"speaker":"Russ Aldridge","startTime":372.0,"endTime":375.6,"body":"Sunday. So"},{"speaker":"Aaron Moncur","startTime":375.66,"endTime":378.54,"body":"that's, that's"},{"speaker":"Aaron Moncur","startTime":375.66,"endTime":378.54,"body":"maybe one of the best companies"},{"speaker":"Aaron Moncur","startTime":378.54,"endTime":381.2,"body":"start stories that I've heard."},{"speaker":"Aaron Moncur","startTime":378.54,"endTime":381.2,"body":"We don't have anything, and I'd"},{"speaker":"Aaron Moncur","startTime":381.2,"endTime":384.92,"body":"love to move back to Utah. So go"},{"speaker":"Aaron Moncur","startTime":381.2,"endTime":384.92,"body":"for it. Go for it. That's"},{"speaker":"Aaron Moncur","startTime":384.92,"endTime":388.88,"body":"terrific. Okay, I need to back"},{"speaker":"Aaron Moncur","startTime":384.92,"endTime":388.88,"body":"up a second here. Your dad"},{"speaker":"Aaron Moncur","startTime":388.88,"endTime":391.58,"body":"dressed you up in a shirt and"},{"speaker":"Aaron Moncur","startTime":388.88,"endTime":391.58,"body":"tie and took you with him to"},{"speaker":"Aaron Moncur","startTime":391.58,"endTime":395.18,"body":"sales meetings. What was that"},{"speaker":"Aaron Moncur","startTime":391.58,"endTime":395.18,"body":"all about? Why did he take you"},{"speaker":"Aaron Moncur","startTime":395.36,"endTime":397.76,"body":"dressed up like junior"},{"speaker":"Aaron Moncur","startTime":395.36,"endTime":397.76,"body":"executive?"},{"speaker":"Russ Aldridge","startTime":398.0,"endTime":400.4,"body":"You know, my dad"},{"speaker":"Russ Aldridge","startTime":398.0,"endTime":400.4,"body":"is a he's a brilliant engineer."},{"speaker":"Russ Aldridge","startTime":400.46,"endTime":404.56,"body":"He's a smart guy. He's not a"},{"speaker":"Russ Aldridge","startTime":400.46,"endTime":404.56,"body":"sales guy. I think, honestly, I"},{"speaker":"Russ Aldridge","startTime":404.56,"endTime":407.26,"body":"think he one of two things,"},{"speaker":"Russ Aldridge","startTime":404.56,"endTime":407.26,"body":"either he didn't feel"},{"speaker":"Russ Aldridge","startTime":407.26,"endTime":410.5,"body":"comfortable just going by"},{"speaker":"Russ Aldridge","startTime":407.26,"endTime":410.5,"body":"himself, or, honestly, he was"},{"speaker":"Russ Aldridge","startTime":410.5,"endTime":412.54,"body":"using me for the kid factor."},{"speaker":"Aaron Moncur","startTime":414.1,"endTime":418.36,"body":"Either way,"},{"speaker":"Aaron Moncur","startTime":414.1,"endTime":418.36,"body":"brilliant. Okay, maybe what?"},{"speaker":"Aaron Moncur","startTime":418.42,"endTime":422.28,"body":"What were you like when you were"},{"speaker":"Aaron Moncur","startTime":418.42,"endTime":422.28,"body":"a kid, were you always into,"},{"speaker":"Aaron Moncur","startTime":422.28,"endTime":425.52,"body":"like, really mechanical things?"},{"speaker":"Aaron Moncur","startTime":422.28,"endTime":425.52,"body":"Were you building Legos and"},{"speaker":"Aaron Moncur","startTime":425.52,"endTime":427.2,"body":"robots and stuff like that?"},{"speaker":"Russ Aldridge","startTime":428.04,"endTime":429.84,"body":"You know, there"},{"speaker":"Russ Aldridge","startTime":428.04,"endTime":429.84,"body":"wasn't a whole lot of, you know,"},{"speaker":"Russ Aldridge","startTime":429.84,"endTime":433.02,"body":"robots back then, sounds like"},{"speaker":"Russ Aldridge","startTime":429.84,"endTime":433.02,"body":"the dark ages, but I don't"},{"speaker":"Russ Aldridge","startTime":433.02,"endTime":437.52,"body":"remember that much robotics, but"},{"speaker":"Russ Aldridge","startTime":433.02,"endTime":437.52,"body":"I was, I love the mechanical"},{"speaker":"Russ Aldridge","startTime":437.52,"endTime":441.26,"body":"part of it. Technic. Legos was"},{"speaker":"Russ Aldridge","startTime":437.52,"endTime":441.26,"body":"the big one for me. I built"},{"speaker":"Russ Aldridge","startTime":441.32,"endTime":444.2,"body":"transmissions out of technical"},{"speaker":"Russ Aldridge","startTime":441.32,"endTime":444.2,"body":"Legos. I remember building a"},{"speaker":"Russ Aldridge","startTime":444.2,"endTime":447.62,"body":"differential and being being"},{"speaker":"Russ Aldridge","startTime":444.2,"endTime":447.62,"body":"really frustrated because I"},{"speaker":"Russ Aldridge","startTime":447.62,"endTime":451.46,"body":"didn't have a gear with the"},{"speaker":"Russ Aldridge","startTime":447.62,"endTime":451.46,"body":"center as a through shaft. It"},{"speaker":"Russ Aldridge","startTime":451.46,"endTime":454.52,"body":"was splined, and I wanted to"},{"speaker":"Russ Aldridge","startTime":451.46,"endTime":454.52,"body":"drill that out. And I remember"},{"speaker":"Russ Aldridge","startTime":454.7,"endTime":459.8,"body":"this internal dilemma of, can I"},{"speaker":"Russ Aldridge","startTime":454.7,"endTime":459.8,"body":"modify my Legos so I can make a"},{"speaker":"Russ Aldridge","startTime":459.8,"endTime":462.88,"body":"differential that actually"},{"speaker":"Russ Aldridge","startTime":459.8,"endTime":462.88,"body":"works. So a lot of that I"},{"speaker":"Russ Aldridge","startTime":462.88,"endTime":465.76,"body":"remember, my favorite thing to"},{"speaker":"Russ Aldridge","startTime":462.88,"endTime":465.76,"body":"read was a car manual, an auto"},{"speaker":"Russ Aldridge","startTime":465.76,"endTime":469.84,"body":"repair manual from 1968 just"},{"speaker":"Russ Aldridge","startTime":465.76,"endTime":469.84,"body":"thumbing through. I was just"},{"speaker":"Russ Aldridge","startTime":469.84,"endTime":473.98,"body":"fascinated by the parts, how"},{"speaker":"Russ Aldridge","startTime":469.84,"endTime":473.98,"body":"things fit together. My dad, he"},{"speaker":"Russ Aldridge","startTime":473.98,"endTime":477.46,"body":"really nourished that in me. My"},{"speaker":"Russ Aldridge","startTime":473.98,"endTime":477.46,"body":"11th birthday, he bought me a"},{"speaker":"Russ Aldridge","startTime":477.46,"endTime":483.0,"body":"1971 ford f1 100 pickup. He"},{"speaker":"Russ Aldridge","startTime":477.46,"endTime":483.0,"body":"found it for $100 actually think"},{"speaker":"Russ Aldridge","startTime":483.36,"endTime":487.14,"body":"it was $150 and I had been"},{"speaker":"Russ Aldridge","startTime":483.36,"endTime":487.14,"body":"saving for a car, so I gave him"},{"speaker":"Russ Aldridge","startTime":487.14,"endTime":491.28,"body":"100 bucks. He gave me 50 for my"},{"speaker":"Russ Aldridge","startTime":487.14,"endTime":491.28,"body":"birthday, and then we worked on"},{"speaker":"Russ Aldridge","startTime":491.28,"endTime":494.7,"body":"that together, all growing up to"},{"speaker":"Russ Aldridge","startTime":491.28,"endTime":494.7,"body":"learn about mechanical things."},{"speaker":"Russ Aldridge","startTime":495.0,"endTime":495.72,"body":"Wow,"},{"speaker":"Aaron Moncur","startTime":495.78,"endTime":498.66,"body":"amazing. You"},{"speaker":"Aaron Moncur","startTime":495.78,"endTime":498.66,"body":"probably didn't learn anything"},{"speaker":"Aaron Moncur","startTime":498.66,"endTime":500.78,"body":"though, working on a car like"},{"speaker":"Aaron Moncur","startTime":498.66,"endTime":500.78,"body":"that for several years."},{"speaker":"Russ Aldridge","startTime":501.14,"endTime":502.88,"body":"Well, the good"},{"speaker":"Russ Aldridge","startTime":501.14,"endTime":502.88,"body":"thing about old cars, and"},{"speaker":"Russ Aldridge","startTime":502.88,"endTime":506.48,"body":"especially Ford, is the amount"},{"speaker":"Russ Aldridge","startTime":502.88,"endTime":506.48,"body":"of times they break provides so"},{"speaker":"Russ Aldridge","startTime":506.48,"endTime":509.84,"body":"much opportunity, at least."},{"speaker":"Russ Aldridge","startTime":506.48,"endTime":509.84,"body":"That's what he would say. He was"},{"speaker":"Russ Aldridge","startTime":509.84,"endTime":512.6,"body":"a Chevy guy. So he would always"},{"speaker":"Russ Aldridge","startTime":509.84,"endTime":512.6,"body":"tell me he bought a Ford because"},{"speaker":"Russ Aldridge","startTime":512.6,"endTime":515.0,"body":"he knew it would break down all"},{"speaker":"Russ Aldridge","startTime":512.6,"endTime":515.0,"body":"the time. We'd get to spend time"},{"speaker":"Russ Aldridge","startTime":515.0,"endTime":515.48,"body":"together."},{"speaker":"Aaron Moncur","startTime":516.559,"endTime":520.239,"body":"Now, that's"},{"speaker":"Aaron Moncur","startTime":516.559,"endTime":520.239,"body":"fantastic. I've talked to a lot"},{"speaker":"Aaron Moncur","startTime":520.239,"endTime":523.599,"body":"of engineers and engineering"},{"speaker":"Aaron Moncur","startTime":520.239,"endTime":523.599,"body":"managers, and almost"},{"speaker":"Aaron Moncur","startTime":523.599,"endTime":527.619,"body":"universally, when I ask them,"},{"speaker":"Aaron Moncur","startTime":523.599,"endTime":527.619,"body":"How do you decide whether to"},{"speaker":"Aaron Moncur","startTime":527.619,"endTime":530.199,"body":"hire someone or not? How do you"},{"speaker":"Aaron Moncur","startTime":527.619,"endTime":530.199,"body":"decide whether an engineer is"},{"speaker":"Aaron Moncur","startTime":530.199,"endTime":535.239,"body":"going to be good? They tell me"},{"speaker":"Aaron Moncur","startTime":530.199,"endTime":535.239,"body":"if they know how to work with"},{"speaker":"Aaron Moncur","startTime":535.239,"endTime":538.059,"body":"their hands, if they've built"},{"speaker":"Aaron Moncur","startTime":535.239,"endTime":538.059,"body":"things. And often, cars come up,"},{"speaker":"Aaron Moncur","startTime":538.299,"endTime":542.039,"body":"if they have a background like"},{"speaker":"Aaron Moncur","startTime":538.299,"endTime":542.039,"body":"building cars and fixing cars,"},{"speaker":"Aaron Moncur","startTime":542.039,"endTime":545.579,"body":"that immediately is a great"},{"speaker":"Aaron Moncur","startTime":542.039,"endTime":545.579,"body":"signal to me that this person is"},{"speaker":"Aaron Moncur","startTime":545.579,"endTime":549.179,"body":"going to be a talented and"},{"speaker":"Aaron Moncur","startTime":545.579,"endTime":549.179,"body":"valuable engineer."},{"speaker":"Russ Aldridge","startTime":549.96,"endTime":552.12,"body":"Yeah, absolutely,"},{"speaker":"Russ Aldridge","startTime":549.96,"endTime":552.12,"body":"that's one of the questions we"},{"speaker":"Russ Aldridge","startTime":552.12,"endTime":554.28,"body":"ask all the time, is, what do"},{"speaker":"Russ Aldridge","startTime":552.12,"endTime":554.28,"body":"you do when you don't have to do"},{"speaker":"Russ Aldridge","startTime":554.28,"endTime":556.8,"body":"anything? Find out what people"},{"speaker":"Russ Aldridge","startTime":554.28,"endTime":556.8,"body":"do in their spare time. And"},{"speaker":"Russ Aldridge","startTime":556.98,"endTime":559.62,"body":"maybe one of the best answers we"},{"speaker":"Russ Aldridge","startTime":556.98,"endTime":559.62,"body":"got to that was someone who"},{"speaker":"Russ Aldridge","startTime":559.62,"endTime":563.06,"body":"said, you know, I built a 3d"},{"speaker":"Russ Aldridge","startTime":559.62,"endTime":563.06,"body":"printer at home. That was before"},{"speaker":"Russ Aldridge","startTime":563.06,"endTime":565.4,"body":"3d printers were as mainstream"},{"speaker":"Russ Aldridge","startTime":563.06,"endTime":565.4,"body":"as they are. Now, said, I build"},{"speaker":"Russ Aldridge","startTime":565.4,"endTime":568.58,"body":"a 3d printer and I make parts at"},{"speaker":"Russ Aldridge","startTime":565.4,"endTime":568.58,"body":"home, and my wife's computer"},{"speaker":"Russ Aldridge","startTime":568.58,"endTime":570.74,"body":"failed, and so I pulled the"},{"speaker":"Russ Aldridge","startTime":568.58,"endTime":570.74,"body":"motherboard out and put it in"},{"speaker":"Russ Aldridge","startTime":570.74,"endTime":574.34,"body":"her oven and reflowed the solder"},{"speaker":"Russ Aldridge","startTime":570.74,"endTime":574.34,"body":"and got it working again. And so"},{"speaker":"Russ Aldridge","startTime":575.0,"endTime":578.78,"body":"he went from one of our very"},{"speaker":"Russ Aldridge","startTime":575.0,"endTime":578.78,"body":"first hires to now he leads our"},{"speaker":"Russ Aldridge","startTime":578.78,"endTime":580.66,"body":"hardware engineering team at"},{"speaker":"Russ Aldridge","startTime":578.78,"endTime":580.66,"body":"sisu,"},{"speaker":"Aaron Moncur","startTime":581.02,"endTime":583.54,"body":"and now he gets to"},{"speaker":"Aaron Moncur","startTime":581.02,"endTime":583.54,"body":"get paid for all those things he"},{"speaker":"Aaron Moncur","startTime":583.54,"endTime":589.78,"body":"loves doing. Anyway, that's"},{"speaker":"Aaron Moncur","startTime":583.54,"endTime":589.78,"body":"right. Great. Okay, so Russ, you"},{"speaker":"Aaron Moncur","startTime":590.44,"endTime":595.48,"body":"the SISU website, which is, what"},{"speaker":"Aaron Moncur","startTime":590.44,"endTime":595.48,"body":"is it just sisu.com, is that"},{"speaker":"Aaron Moncur","startTime":595.48,"endTime":596.62,"body":"right? Sisu.us.us,"},{"speaker":"Russ Aldridge","startTime":598.36,"endTime":600.6,"body":"okay, go to"},{"speaker":"Russ Aldridge","startTime":598.36,"endTime":600.6,"body":"sisu.com and. You're gonna get"},{"speaker":"Russ Aldridge","startTime":600.6,"endTime":603.54,"body":"vitamins, which are good for"},{"speaker":"Russ Aldridge","startTime":600.6,"endTime":603.54,"body":"you, but if you want robots, go"},{"speaker":"Russ Aldridge","startTime":603.54,"endTime":604.02,"body":"to sisu.us"},{"speaker":"Aaron Moncur","startTime":604.92,"endTime":608.64,"body":"sisu.us All right,"},{"speaker":"Aaron Moncur","startTime":604.92,"endTime":608.64,"body":"so it's, it's pretty basic right"},{"speaker":"Aaron Moncur","startTime":608.64,"endTime":611.52,"body":"now, I think it's changed"},{"speaker":"Aaron Moncur","startTime":608.64,"endTime":611.52,"body":"recently. There's kind of just"},{"speaker":"Aaron Moncur","startTime":611.52,"endTime":614.82,"body":"one page, but if you scroll down"},{"speaker":"Aaron Moncur","startTime":611.52,"endTime":614.82,"body":"towards the bottom, there are"},{"speaker":"Aaron Moncur","startTime":614.82,"endTime":620.1,"body":"all these really cool case"},{"speaker":"Aaron Moncur","startTime":614.82,"endTime":620.1,"body":"studies that I found, and"},{"speaker":"Aaron Moncur","startTime":620.94,"endTime":625.52,"body":"honestly, as I was going through"},{"speaker":"Aaron Moncur","startTime":620.94,"endTime":625.52,"body":"the case studies, I got really"},{"speaker":"Aaron Moncur","startTime":625.52,"endTime":628.64,"body":"excited to talk to you, because"},{"speaker":"Aaron Moncur","startTime":625.52,"endTime":628.64,"body":"there's some of the coolest"},{"speaker":"Aaron Moncur","startTime":628.64,"endTime":632.0,"body":"projects that I've seen an"},{"speaker":"Aaron Moncur","startTime":628.64,"endTime":632.0,"body":"engineering company. Do you know"},{"speaker":"Aaron Moncur","startTime":632.78,"endTime":636.98,"body":"they're product companies out"},{"speaker":"Aaron Moncur","startTime":632.78,"endTime":636.98,"body":"there that you're building, I"},{"speaker":"Aaron Moncur","startTime":636.98,"endTime":640.34,"body":"don't know, a wrench or a"},{"speaker":"Aaron Moncur","startTime":636.98,"endTime":640.34,"body":"hammer, or you're building some"},{"speaker":"Aaron Moncur","startTime":640.4,"endTime":644.8,"body":"some part, and they're not all"},{"speaker":"Aaron Moncur","startTime":640.4,"endTime":644.8,"body":"that inspiring or interesting"},{"speaker":"Aaron Moncur","startTime":644.8,"endTime":647.56,"body":"all the time, but you guys have"},{"speaker":"Aaron Moncur","startTime":644.8,"endTime":647.56,"body":"done some legitimately cool"},{"speaker":"Aaron Moncur","startTime":647.56,"endTime":650.56,"body":"stuff. So I want to talk a"},{"speaker":"Aaron Moncur","startTime":647.56,"endTime":650.56,"body":"little bit about some of those"},{"speaker":"Aaron Moncur","startTime":650.56,"endTime":657.4,"body":"projects. Maybe the first one to"},{"speaker":"Aaron Moncur","startTime":650.56,"endTime":657.4,"body":"start with is the Omni sharp"},{"speaker":"Aaron Moncur","startTime":657.46,"endTime":660.66,"body":"machine. Can you tell us a"},{"speaker":"Aaron Moncur","startTime":657.46,"endTime":660.66,"body":"little bit about that? Yeah,"},{"speaker":"Russ Aldridge","startTime":660.66,"endTime":663.24,"body":"for sure. So I"},{"speaker":"Russ Aldridge","startTime":660.66,"endTime":663.24,"body":"mean, all of these start with a"},{"speaker":"Russ Aldridge","startTime":663.24,"endTime":665.88,"body":"problem, right? So the problem"},{"speaker":"Russ Aldridge","startTime":663.24,"endTime":665.88,"body":"is, you've got these meat"},{"speaker":"Russ Aldridge","startTime":665.88,"endTime":669.12,"body":"packing facilities, the ones in"},{"speaker":"Russ Aldridge","startTime":665.88,"endTime":669.12,"body":"North Texas are a good example."},{"speaker":"Russ Aldridge","startTime":669.48,"endTime":672.48,"body":"Most people don't realize the"},{"speaker":"Russ Aldridge","startTime":669.48,"endTime":672.48,"body":"scale of these, but if you think"},{"speaker":"Russ Aldridge","startTime":672.48,"endTime":676.02,"body":"of how many burgers are eaten"},{"speaker":"Russ Aldridge","startTime":672.48,"endTime":676.02,"body":"across America, you start to"},{"speaker":"Russ Aldridge","startTime":676.02,"endTime":680.22,"body":"realize the supply chain that's"},{"speaker":"Russ Aldridge","startTime":676.02,"endTime":680.22,"body":"necessary. So up in North Texas,"},{"speaker":"Russ Aldridge","startTime":680.22,"endTime":683.42,"body":"you'll find a facility that"},{"speaker":"Russ Aldridge","startTime":680.22,"endTime":683.42,"body":"slaughters about 6000 head of"},{"speaker":"Russ Aldridge","startTime":683.42,"endTime":689.12,"body":"cattle per day. And there's, I"},{"speaker":"Russ Aldridge","startTime":683.42,"endTime":689.12,"body":"mean, in the panhandle of Texas,"},{"speaker":"Russ Aldridge","startTime":689.12,"endTime":693.32,"body":"there's probably eight of those"},{"speaker":"Russ Aldridge","startTime":689.12,"endTime":693.32,"body":"or more, and it's just"},{"speaker":"Russ Aldridge","startTime":693.32,"endTime":696.44,"body":"unbelievable. And so they're"},{"speaker":"Russ Aldridge","startTime":693.32,"endTime":696.44,"body":"sharpening in there, the knives"},{"speaker":"Russ Aldridge","startTime":696.44,"endTime":700.18,"body":"that they're sharpening, it's"},{"speaker":"Russ Aldridge","startTime":696.44,"endTime":700.18,"body":"about 3000 of them per day. And"},{"speaker":"Russ Aldridge","startTime":700.18,"endTime":703.54,"body":"it's, you know, they used to"},{"speaker":"Russ Aldridge","startTime":700.18,"endTime":703.54,"body":"sharpen them with a guy peddling"},{"speaker":"Russ Aldridge","startTime":703.54,"endTime":706.42,"body":"a stone and spins the stone"},{"speaker":"Russ Aldridge","startTime":703.54,"endTime":706.42,"body":"around, and they put the knife"},{"speaker":"Russ Aldridge","startTime":706.42,"endTime":709.54,"body":"on it. And in the last, you"},{"speaker":"Russ Aldridge","startTime":706.42,"endTime":709.54,"body":"know, 2000 years, the only thing"},{"speaker":"Russ Aldridge","startTime":709.54,"endTime":711.82,"body":"that's really changed about that"},{"speaker":"Russ Aldridge","startTime":709.54,"endTime":711.82,"body":"is they put a motor on the"},{"speaker":"Russ Aldridge","startTime":711.82,"endTime":716.02,"body":"stone, and it's still just done"},{"speaker":"Russ Aldridge","startTime":711.82,"endTime":716.02,"body":"by hand. So the challenge was,"},{"speaker":"Russ Aldridge","startTime":716.02,"endTime":719.8,"body":"and knives have been sharpened"},{"speaker":"Russ Aldridge","startTime":716.02,"endTime":719.8,"body":"by robots for a long time, but"},{"speaker":"Russ Aldridge","startTime":719.8,"endTime":722.7,"body":"they're new. They're new knives,"},{"speaker":"Russ Aldridge","startTime":719.8,"endTime":722.7,"body":"brand new knives, same shape"},{"speaker":"Russ Aldridge","startTime":722.7,"endTime":725.82,"body":"every time. The challenge was,"},{"speaker":"Russ Aldridge","startTime":722.7,"endTime":725.82,"body":"can you make a machine that I"},{"speaker":"Russ Aldridge","startTime":725.82,"endTime":729.42,"body":"can put any knife in, long,"},{"speaker":"Russ Aldridge","startTime":725.82,"endTime":729.42,"body":"short, curved, straight, old,"},{"speaker":"Russ Aldridge","startTime":729.42,"endTime":733.26,"body":"new, bent, broken, whatever, and"},{"speaker":"Russ Aldridge","startTime":729.42,"endTime":733.26,"body":"it will be able to sharpen it."},{"speaker":"Russ Aldridge","startTime":733.32,"endTime":736.38,"body":"And so we had to develop a"},{"speaker":"Russ Aldridge","startTime":733.32,"endTime":736.38,"body":"system that would basically pick"},{"speaker":"Russ Aldridge","startTime":736.38,"endTime":739.8,"body":"up the knife, create a 3d model"},{"speaker":"Russ Aldridge","startTime":736.38,"endTime":739.8,"body":"of the knife, learn everything"},{"speaker":"Russ Aldridge","startTime":739.8,"endTime":743.42,"body":"about it, create a sharpening"},{"speaker":"Russ Aldridge","startTime":739.8,"endTime":743.42,"body":"profile. And even that wasn't"},{"speaker":"Russ Aldridge","startTime":743.42,"endTime":746.9,"body":"enough, because then you have to"},{"speaker":"Russ Aldridge","startTime":743.42,"endTime":746.9,"body":"have a six axis force torque"},{"speaker":"Russ Aldridge","startTime":746.9,"endTime":750.68,"body":"sensor on the robot so the robot"},{"speaker":"Russ Aldridge","startTime":746.9,"endTime":750.68,"body":"can actually feel its way as it"},{"speaker":"Russ Aldridge","startTime":750.68,"endTime":754.04,"body":"sharpens, and sharpen it exactly"},{"speaker":"Russ Aldridge","startTime":750.68,"endTime":754.04,"body":"the way that a master knife"},{"speaker":"Russ Aldridge","startTime":754.04,"endTime":758.06,"body":"sharpener would sharpen each and"},{"speaker":"Russ Aldridge","startTime":754.04,"endTime":758.06,"body":"every knife. And so that's been"},{"speaker":"Russ Aldridge","startTime":758.06,"endTime":761.02,"body":"a really fun project to work on."},{"speaker":"Russ Aldridge","startTime":758.06,"endTime":761.02,"body":"Over the past few years, we've"},{"speaker":"Russ Aldridge","startTime":761.02,"endTime":763.6,"body":"shipped a couple of them."},{"speaker":"Russ Aldridge","startTime":761.02,"endTime":763.6,"body":"They're having great success,"},{"speaker":"Russ Aldridge","startTime":763.84,"endTime":767.68,"body":"and we're building a bunch more"},{"speaker":"Russ Aldridge","startTime":763.84,"endTime":767.68,"body":"to send out there. It's really"},{"speaker":"Russ Aldridge","startTime":767.68,"endTime":769.84,"body":"going to be an industry game"},{"speaker":"Russ Aldridge","startTime":767.68,"endTime":769.84,"body":"changer. It's"},{"speaker":"Aaron Moncur","startTime":769.84,"endTime":773.5,"body":"not like a"},{"speaker":"Aaron Moncur","startTime":769.84,"endTime":773.5,"body":"standard profile is entered into"},{"speaker":"Aaron Moncur","startTime":773.5,"endTime":777.22,"body":"the machine and the robot just"},{"speaker":"Aaron Moncur","startTime":773.5,"endTime":777.22,"body":"runs through this same"},{"speaker":"Aaron Moncur","startTime":777.22,"endTime":782.1,"body":"trajectory every time the robots"},{"speaker":"Aaron Moncur","startTime":777.22,"endTime":782.1,"body":"actually sensing and detecting"},{"speaker":"Aaron Moncur","startTime":782.1,"endTime":786.84,"body":"differences in the knife"},{"speaker":"Aaron Moncur","startTime":782.1,"endTime":786.84,"body":"designs, the blade shapes and"},{"speaker":"Aaron Moncur","startTime":786.84,"endTime":789.6,"body":"accommodating for that in real"},{"speaker":"Aaron Moncur","startTime":786.84,"endTime":789.6,"body":"time as the knives are being"},{"speaker":"Aaron Moncur","startTime":789.6,"endTime":791.94,"body":"sharpened. Is that right? Yeah,"},{"speaker":"Aaron Moncur","startTime":789.6,"endTime":791.94,"body":"exactly."},{"speaker":"Russ Aldridge","startTime":791.94,"endTime":795.84,"body":"So I'll nerd it"},{"speaker":"Russ Aldridge","startTime":791.94,"endTime":795.84,"body":"up here and go to my sketchbook"},{"speaker":"Russ Aldridge","startTime":795.84,"endTime":801.2,"body":"real quick. So if I draw a knife"},{"speaker":"Russ Aldridge","startTime":795.84,"endTime":801.2,"body":"profile, you know, you can see"},{"speaker":"Russ Aldridge","startTime":801.2,"endTime":804.5,"body":"like this. Here's my blade. So"},{"speaker":"Russ Aldridge","startTime":801.2,"endTime":804.5,"body":"you need to understand, you know"},{"speaker":"Russ Aldridge","startTime":804.5,"endTime":808.46,"body":"what, sorry, what this shape is."},{"speaker":"Russ Aldridge","startTime":804.5,"endTime":808.46,"body":"But if you take the cross"},{"speaker":"Russ Aldridge","startTime":808.46,"endTime":812.54,"body":"section of a knife, you also it"},{"speaker":"Russ Aldridge","startTime":808.46,"endTime":812.54,"body":"kind of looks like, I'll"},{"speaker":"Russ Aldridge","startTime":812.54,"endTime":816.32,"body":"exaggerate it here, but if you"},{"speaker":"Russ Aldridge","startTime":812.54,"endTime":816.32,"body":"look at the cross section of it,"},{"speaker":"Russ Aldridge","startTime":816.86,"endTime":819.56,"body":"there we go. You've actually got"},{"speaker":"Russ Aldridge","startTime":816.86,"endTime":819.56,"body":"this big grind, which is what"},{"speaker":"Russ Aldridge","startTime":819.56,"endTime":822.28,"body":"you see on your kitchen knives"},{"speaker":"Russ Aldridge","startTime":819.56,"endTime":822.28,"body":"at home, that kind of dull part"},{"speaker":"Russ Aldridge","startTime":822.28,"endTime":824.44,"body":"that's, you know, big grind on"},{"speaker":"Russ Aldridge","startTime":822.28,"endTime":824.44,"body":"the knife. That's called the"},{"speaker":"Russ Aldridge","startTime":824.44,"endTime":827.56,"body":"hollow grind. And what it does"},{"speaker":"Russ Aldridge","startTime":824.44,"endTime":827.56,"body":"is it thins out the knife. So at"},{"speaker":"Russ Aldridge","startTime":827.56,"endTime":831.46,"body":"the bottom, you can put this"},{"speaker":"Russ Aldridge","startTime":827.56,"endTime":831.46,"body":"little V on here, and that's"},{"speaker":"Russ Aldridge","startTime":831.46,"endTime":834.46,"body":"what really does your cutting."},{"speaker":"Russ Aldridge","startTime":831.46,"endTime":834.46,"body":"So we not only have to figure"},{"speaker":"Russ Aldridge","startTime":834.46,"endTime":837.34,"body":"out what the profile this way"},{"speaker":"Russ Aldridge","startTime":834.46,"endTime":837.34,"body":"looks like, we also need to"},{"speaker":"Russ Aldridge","startTime":837.34,"endTime":841.08,"body":"build a model of what this looks"},{"speaker":"Russ Aldridge","startTime":837.34,"endTime":841.08,"body":"like and decide, has this knife"},{"speaker":"Russ Aldridge","startTime":841.08,"endTime":844.92,"body":"been worn down too much? Do we"},{"speaker":"Russ Aldridge","startTime":841.08,"endTime":844.92,"body":"need to hollow grind it again"},{"speaker":"Russ Aldridge","startTime":845.28,"endTime":847.92,"body":"before we put another V on it?"},{"speaker":"Russ Aldridge","startTime":845.28,"endTime":847.92,"body":"So it turns into a pretty"},{"speaker":"Russ Aldridge","startTime":847.92,"endTime":849.0,"body":"complex algorithm?"},{"speaker":"Aaron Moncur","startTime":850.26,"endTime":852.24,"body":"I get it."},{"speaker":"Aaron Moncur","startTime":850.26,"endTime":852.24,"body":"Unfortunately, we're not going"},{"speaker":"Aaron Moncur","startTime":852.24,"endTime":854.46,"body":"to have any video on the"},{"speaker":"Aaron Moncur","startTime":852.24,"endTime":854.46,"body":"podcast. So for all you"},{"speaker":"Aaron Moncur","startTime":854.46,"endTime":858.3,"body":"listeners out there, you just"},{"speaker":"Aaron Moncur","startTime":854.46,"endTime":858.3,"body":"missed out on a not just a great"},{"speaker":"Aaron Moncur","startTime":858.54,"endTime":862.82,"body":"engineering explanation, but a"},{"speaker":"Aaron Moncur","startTime":858.54,"endTime":862.82,"body":"truly inspiring artistic session"},{"speaker":"Aaron Moncur","startTime":862.82,"endTime":863.3,"body":"as well."},{"speaker":"Aaron Moncur","startTime":863.3,"endTime":866.72,"body":"Yeah, sorry, sorry, I didn't"},{"speaker":"Aaron Moncur","startTime":863.3,"endTime":866.72,"body":"realize we weren't on video too."},{"speaker":"Aaron Moncur","startTime":867.08,"endTime":869.06,"body":"No worries, no worries. I don't"},{"speaker":"Aaron Moncur","startTime":867.08,"endTime":869.06,"body":"have to"},{"speaker":"Russ Aldridge","startTime":869.06,"endTime":871.16,"body":"look at me. I'll"},{"speaker":"Russ Aldridge","startTime":869.06,"endTime":871.16,"body":"spare your viewers the pain."},{"speaker":"Aaron Moncur","startTime":873.08,"endTime":876.02,"body":"All right, so"},{"speaker":"Aaron Moncur","startTime":873.08,"endTime":876.02,"body":"when, when sisu first was"},{"speaker":"Aaron Moncur","startTime":876.02,"endTime":880.66,"body":"started, were you doing a lot"},{"speaker":"Aaron Moncur","startTime":876.02,"endTime":880.66,"body":"with with robotic arms? Or was"},{"speaker":"Aaron Moncur","startTime":880.66,"endTime":882.82,"body":"that, you know, several years"},{"speaker":"Aaron Moncur","startTime":880.66,"endTime":882.82,"body":"down the road?"},{"speaker":"Russ Aldridge","startTime":884.62,"endTime":886.78,"body":"No, actually,"},{"speaker":"Russ Aldridge","startTime":884.62,"endTime":886.78,"body":"when we first started, it was"},{"speaker":"Russ Aldridge","startTime":886.84,"endTime":891.34,"body":"more with just motors and"},{"speaker":"Russ Aldridge","startTime":886.84,"endTime":891.34,"body":"slides, just actuators, mostly"},{"speaker":"Russ Aldridge","startTime":891.34,"endTime":896.62,"body":"linear actuators, and we kind of"},{"speaker":"Russ Aldridge","startTime":891.34,"endTime":896.62,"body":"came out of it by necessity,"},{"speaker":"Russ Aldridge","startTime":896.62,"endTime":899.92,"body":"where we we were spending so"},{"speaker":"Russ Aldridge","startTime":896.62,"endTime":899.92,"body":"much time just building a."},{"speaker":"Russ Aldridge","startTime":900.0,"endTime":904.74,"body":"Custom, a custom machine with"},{"speaker":"Russ Aldridge","startTime":900.0,"endTime":904.74,"body":"all the, you know, integrating"},{"speaker":"Russ Aldridge","startTime":904.74,"endTime":907.38,"body":"the motors and all this other"},{"speaker":"Russ Aldridge","startTime":904.74,"endTime":907.38,"body":"stuff that, you know, eventually"},{"speaker":"Russ Aldridge","startTime":907.38,"endTime":910.26,"body":"we were kind of like, there's"},{"speaker":"Russ Aldridge","startTime":907.38,"endTime":910.26,"body":"got to be a better way. And I"},{"speaker":"Russ Aldridge","startTime":910.26,"endTime":912.72,"body":"don't know how we went for so"},{"speaker":"Russ Aldridge","startTime":910.26,"endTime":912.72,"body":"long without really getting into"},{"speaker":"Russ Aldridge","startTime":912.72,"endTime":916.44,"body":"the robot arm, but once we found"},{"speaker":"Russ Aldridge","startTime":912.72,"endTime":916.44,"body":"it, we realized we don't have to"},{"speaker":"Russ Aldridge","startTime":916.44,"endTime":920.22,"body":"waste all this time and charge"},{"speaker":"Russ Aldridge","startTime":916.44,"endTime":920.22,"body":"our customers all this money to"},{"speaker":"Russ Aldridge","startTime":920.22,"endTime":922.82,"body":"come up with a mechanical"},{"speaker":"Russ Aldridge","startTime":920.22,"endTime":922.82,"body":"solution that part already"},{"speaker":"Russ Aldridge","startTime":922.82,"endTime":926.96,"body":"exists. We can basically turn"},{"speaker":"Russ Aldridge","startTime":922.82,"endTime":926.96,"body":"these problems into a software"},{"speaker":"Russ Aldridge","startTime":926.96,"endTime":929.6,"body":"problem. And that's kind of what"},{"speaker":"Russ Aldridge","startTime":926.96,"endTime":929.6,"body":"happened with the knife machine."},{"speaker":"Russ Aldridge","startTime":929.6,"endTime":933.86,"body":"We built a custom machine with,"},{"speaker":"Russ Aldridge","startTime":929.6,"endTime":933.86,"body":"you know, six or eight motors,"},{"speaker":"Russ Aldridge","startTime":933.92,"endTime":937.94,"body":"and it just wasn't necessary."},{"speaker":"Russ Aldridge","startTime":933.92,"endTime":937.94,"body":"And so when we revamped that, we"},{"speaker":"Russ Aldridge","startTime":937.94,"endTime":941.38,"body":"said, let's throw a robot arm in"},{"speaker":"Russ Aldridge","startTime":937.94,"endTime":941.38,"body":"there and teach the robot arm"},{"speaker":"Russ Aldridge","startTime":941.38,"endTime":943.12,"body":"how to feel its way through this"},{"speaker":"Russ Aldridge","startTime":941.38,"endTime":943.12,"body":"problem."},{"speaker":"Aaron Moncur","startTime":943.9,"endTime":947.44,"body":"How long did it"},{"speaker":"Aaron Moncur","startTime":943.9,"endTime":947.44,"body":"take your team to climb that"},{"speaker":"Aaron Moncur","startTime":947.44,"endTime":950.62,"body":"learning curve for working with"},{"speaker":"Aaron Moncur","startTime":947.44,"endTime":950.62,"body":"robots? Was it pretty quick, or"},{"speaker":"Aaron Moncur","startTime":950.62,"endTime":952.54,"body":"is it a pretty steep learning"},{"speaker":"Aaron Moncur","startTime":950.62,"endTime":952.54,"body":"curve?"},{"speaker":"Russ Aldridge","startTime":952.9,"endTime":954.88,"body":"We've got quite a"},{"speaker":"Russ Aldridge","startTime":952.9,"endTime":954.88,"body":"few software guys that are"},{"speaker":"Russ Aldridge","startTime":954.88,"endTime":959.56,"body":"pretty sharp. That's not me. I'm"},{"speaker":"Russ Aldridge","startTime":954.88,"endTime":959.56,"body":"not a software guy, but they it"},{"speaker":"Russ Aldridge","startTime":959.56,"endTime":963.9,"body":"wasn't bad. Honestly, we you"},{"speaker":"Russ Aldridge","startTime":959.56,"endTime":963.9,"body":"know that these robots are so"},{"speaker":"Russ Aldridge","startTime":963.9,"endTime":966.24,"body":"powerful because they have to"},{"speaker":"Russ Aldridge","startTime":963.9,"endTime":966.24,"body":"make them so that they can do"},{"speaker":"Russ Aldridge","startTime":966.24,"endTime":969.78,"body":"everything. They can sharpen"},{"speaker":"Russ Aldridge","startTime":966.24,"endTime":969.78,"body":"knives and load a machine, and,"},{"speaker":"Russ Aldridge","startTime":970.56,"endTime":974.64,"body":"you know, just everything you"},{"speaker":"Russ Aldridge","startTime":970.56,"endTime":974.64,"body":"can imagine, paint to car, weld"},{"speaker":"Russ Aldridge","startTime":974.64,"endTime":978.48,"body":"stuff. And so the result is that"},{"speaker":"Russ Aldridge","startTime":974.64,"endTime":978.48,"body":"the user interface, while"},{"speaker":"Russ Aldridge","startTime":978.48,"endTime":983.78,"body":"powerful, is pretty difficult to"},{"speaker":"Russ Aldridge","startTime":978.48,"endTime":983.78,"body":"use. And so our guys figured it"},{"speaker":"Russ Aldridge","startTime":983.78,"endTime":987.8,"body":"out pretty quick. They they"},{"speaker":"Russ Aldridge","startTime":983.78,"endTime":987.8,"body":"pretty quickly master the robot"},{"speaker":"Russ Aldridge","startTime":987.8,"endTime":992.48,"body":"arms, especially from Kuka. That"},{"speaker":"Russ Aldridge","startTime":987.8,"endTime":992.48,"body":"was kind of where we started and"},{"speaker":"Russ Aldridge","startTime":992.54,"endTime":995.18,"body":"but they also kind of got to"},{"speaker":"Russ Aldridge","startTime":992.54,"endTime":995.18,"body":"talk more about this later, but"},{"speaker":"Russ Aldridge","startTime":995.18,"endTime":997.28,"body":"kind of got to the point where"},{"speaker":"Russ Aldridge","startTime":995.18,"endTime":997.28,"body":"they said, man, just for"},{"speaker":"Russ Aldridge","startTime":997.28,"endTime":1001.44,"body":"everyday stuff, it just doesn't"},{"speaker":"Russ Aldridge","startTime":997.28,"endTime":1001.44,"body":"need to be this hard. So for a"},{"speaker":"Russ Aldridge","startTime":1001.44,"endTime":1006.96,"body":"software engineer, it's not bad,"},{"speaker":"Russ Aldridge","startTime":1001.44,"endTime":1006.96,"body":"but for, you know, just a dumb,"},{"speaker":"Russ Aldridge","startTime":1006.96,"endTime":1010.62,"body":"mechanical guy like me to pick"},{"speaker":"Russ Aldridge","startTime":1006.96,"endTime":1010.62,"body":"these up and try to use them,"},{"speaker":"Russ Aldridge","startTime":1010.62,"endTime":1014.1,"body":"the industry is doing better,"},{"speaker":"Russ Aldridge","startTime":1010.62,"endTime":1014.1,"body":"but it's just it's still kind of"},{"speaker":"Russ Aldridge","startTime":1014.1,"endTime":1017.4,"body":"difficult. There is definitely a"},{"speaker":"Russ Aldridge","startTime":1014.1,"endTime":1017.4,"body":"curve there for programming some"},{"speaker":"Russ Aldridge","startTime":1017.4,"endTime":1020.42,"body":"of the robots and some brands"},{"speaker":"Russ Aldridge","startTime":1017.4,"endTime":1020.42,"body":"are better than others. Yeah,"},{"speaker":"Aaron Moncur","startTime":1020.72,"endTime":1024.02,"body":"this is a great"},{"speaker":"Aaron Moncur","startTime":1020.72,"endTime":1024.02,"body":"segue into the next question."},{"speaker":"Aaron Moncur","startTime":1024.02,"endTime":1028.04,"body":"You kind of hinted at it, but"},{"speaker":"Aaron Moncur","startTime":1024.02,"endTime":1028.04,"body":"learning a robot can be a little"},{"speaker":"Aaron Moncur","startTime":1028.04,"endTime":1032.06,"body":"bit challenging. It's getting"},{"speaker":"Aaron Moncur","startTime":1028.04,"endTime":1032.06,"body":"better, but there, there's a"},{"speaker":"Aaron Moncur","startTime":1032.06,"endTime":1036.5,"body":"pretty cool innovation that sisu"},{"speaker":"Aaron Moncur","startTime":1032.06,"endTime":1036.5,"body":"has developed to make that"},{"speaker":"Aaron Moncur","startTime":1036.5,"endTime":1040.54,"body":"process much, much simpler for"},{"speaker":"Aaron Moncur","startTime":1036.5,"endTime":1040.54,"body":"someone that, especially for"},{"speaker":"Aaron Moncur","startTime":1040.54,"endTime":1043.18,"body":"someone that just doesn't know"},{"speaker":"Aaron Moncur","startTime":1040.54,"endTime":1043.18,"body":"how to control a robot. Can you"},{"speaker":"Aaron Moncur","startTime":1043.18,"endTime":1045.16,"body":"talk about that a little bit?"},{"speaker":"Aaron Moncur","startTime":1043.18,"endTime":1045.16,"body":"Yeah,"},{"speaker":"Russ Aldridge","startTime":1045.16,"endTime":1046.9,"body":"for sure. So,"},{"speaker":"Russ Aldridge","startTime":1045.16,"endTime":1046.9,"body":"like I said, when we got our"},{"speaker":"Russ Aldridge","startTime":1046.9,"endTime":1050.5,"body":"first robots, we pulled them out"},{"speaker":"Russ Aldridge","startTime":1046.9,"endTime":1050.5,"body":"of the box, and it was just"},{"speaker":"Russ Aldridge","startTime":1050.5,"endTime":1053.26,"body":"unbelievable to us how long it"},{"speaker":"Russ Aldridge","startTime":1050.5,"endTime":1053.26,"body":"took to even get these up and"},{"speaker":"Russ Aldridge","startTime":1053.26,"endTime":1056.26,"body":"running and moving and then, let"},{"speaker":"Russ Aldridge","startTime":1053.26,"endTime":1056.26,"body":"alone program them to do"},{"speaker":"Russ Aldridge","startTime":1056.26,"endTime":1060.48,"body":"something very simple. And we"},{"speaker":"Russ Aldridge","startTime":1056.26,"endTime":1060.48,"body":"said it, you know, it, this was"},{"speaker":"Russ Aldridge","startTime":1060.48,"endTime":1063.36,"body":"a few years ago. I think it was,"},{"speaker":"Russ Aldridge","startTime":1060.48,"endTime":1063.36,"body":"you know, maybe 2017 we said,"},{"speaker":"Russ Aldridge","startTime":1063.36,"endTime":1066.54,"body":"man, it just shouldn't be this"},{"speaker":"Russ Aldridge","startTime":1063.36,"endTime":1066.54,"body":"hard in 2017 to do this. And so"},{"speaker":"Russ Aldridge","startTime":1066.54,"endTime":1069.54,"body":"we sat down, we said, what would"},{"speaker":"Russ Aldridge","startTime":1066.54,"endTime":1069.54,"body":"be the best way to to move a"},{"speaker":"Russ Aldridge","startTime":1069.54,"endTime":1073.5,"body":"robot and program a robot? And"},{"speaker":"Russ Aldridge","startTime":1069.54,"endTime":1073.5,"body":"we came up with all kinds of"},{"speaker":"Russ Aldridge","startTime":1073.5,"endTime":1077.88,"body":"ideas. We just war roomed it for"},{"speaker":"Russ Aldridge","startTime":1073.5,"endTime":1077.88,"body":"for hours, and and we came up"},{"speaker":"Russ Aldridge","startTime":1077.88,"endTime":1080.24,"body":"with a few ideas. And one of"},{"speaker":"Russ Aldridge","startTime":1077.88,"endTime":1080.24,"body":"them was we actually had a"},{"speaker":"Russ Aldridge","startTime":1080.24,"endTime":1083.18,"body":"little plastic robot model, a"},{"speaker":"Russ Aldridge","startTime":1080.24,"endTime":1083.18,"body":"little plastic model of a robot"},{"speaker":"Russ Aldridge","startTime":1083.18,"endTime":1086.06,"body":"arm. And we said, what if we"},{"speaker":"Russ Aldridge","startTime":1083.18,"endTime":1086.06,"body":"just put encoders on this guy,"},{"speaker":"Russ Aldridge","startTime":1086.12,"endTime":1090.2,"body":"and then you could just sit back"},{"speaker":"Russ Aldridge","startTime":1086.12,"endTime":1090.2,"body":"and move this robot, and the big"},{"speaker":"Russ Aldridge","startTime":1090.2,"endTime":1092.48,"body":"robot will know what you want it"},{"speaker":"Russ Aldridge","startTime":1090.2,"endTime":1092.48,"body":"to do, and it'll just move"},{"speaker":"Russ Aldridge","startTime":1092.48,"endTime":1096.5,"body":"there. You don't have to worry"},{"speaker":"Russ Aldridge","startTime":1092.48,"endTime":1096.5,"body":"about XYZ and ABC and moving"},{"speaker":"Russ Aldridge","startTime":1096.5,"endTime":1100.72,"body":"axis one, and then axis two, and"},{"speaker":"Russ Aldridge","startTime":1096.5,"endTime":1100.72,"body":"and so we called it voodoo,"},{"speaker":"Russ Aldridge","startTime":1100.72,"endTime":1102.94,"body":"because it was like a voodoo"},{"speaker":"Russ Aldridge","startTime":1100.72,"endTime":1102.94,"body":"doll, you know, you move the"},{"speaker":"Russ Aldridge","startTime":1102.94,"endTime":1106.9,"body":"little doll and the big thing"},{"speaker":"Russ Aldridge","startTime":1102.94,"endTime":1106.9,"body":"moves. But we came up with it."},{"speaker":"Russ Aldridge","startTime":1106.9,"endTime":1109.54,"body":"We said, well, you know, that's"},{"speaker":"Russ Aldridge","startTime":1106.9,"endTime":1109.54,"body":"that's fine, but if you're"},{"speaker":"Russ Aldridge","startTime":1109.54,"endTime":1111.94,"body":"trying to do very small, precise"},{"speaker":"Russ Aldridge","startTime":1109.54,"endTime":1111.94,"body":"movements, then that's"},{"speaker":"Russ Aldridge","startTime":1111.94,"endTime":1115.72,"body":"difficult. And so we came up"},{"speaker":"Russ Aldridge","startTime":1111.94,"endTime":1115.72,"body":"with, basically a game"},{"speaker":"Russ Aldridge","startTime":1115.72,"endTime":1118.48,"body":"controller you hold in your"},{"speaker":"Russ Aldridge","startTime":1115.72,"endTime":1118.48,"body":"hand, and when you squeeze the"},{"speaker":"Russ Aldridge","startTime":1118.48,"endTime":1121.08,"body":"trigger, it's like you're"},{"speaker":"Russ Aldridge","startTime":1118.48,"endTime":1121.08,"body":"reaching out and grabbing the"},{"speaker":"Russ Aldridge","startTime":1121.08,"endTime":1124.62,"body":"end of that robot arm, and as"},{"speaker":"Russ Aldridge","startTime":1121.08,"endTime":1124.62,"body":"you move your hand up and down,"},{"speaker":"Russ Aldridge","startTime":1124.68,"endTime":1127.68,"body":"left and right, the end of that"},{"speaker":"Russ Aldridge","startTime":1124.68,"endTime":1127.68,"body":"robot arm follows you. But also,"},{"speaker":"Russ Aldridge","startTime":1127.68,"endTime":1130.92,"body":"as you articulate your hand, you"},{"speaker":"Russ Aldridge","startTime":1127.68,"endTime":1130.92,"body":"know, as you move it around in a"},{"speaker":"Russ Aldridge","startTime":1130.92,"endTime":1135.84,"body":"circle or angle, it left or"},{"speaker":"Russ Aldridge","startTime":1130.92,"endTime":1135.84,"body":"right, the end of that arm also"},{"speaker":"Russ Aldridge","startTime":1135.84,"endTime":1139.56,"body":"follows you. And so it's almost"},{"speaker":"Russ Aldridge","startTime":1135.84,"endTime":1139.56,"body":"it's pretty magical looking,"},{"speaker":"Russ Aldridge","startTime":1139.56,"endTime":1143.24,"body":"honestly, to just sit back, and"},{"speaker":"Russ Aldridge","startTime":1139.56,"endTime":1143.24,"body":"you could have a huge robot"},{"speaker":"Russ Aldridge","startTime":1143.3,"endTime":1146.96,"body":"that, you know, is capable of"},{"speaker":"Russ Aldridge","startTime":1143.3,"endTime":1146.96,"body":"lifting hundreds of pounds, and"},{"speaker":"Russ Aldridge","startTime":1147.02,"endTime":1150.14,"body":"it's got some big payload on the"},{"speaker":"Russ Aldridge","startTime":1147.02,"endTime":1150.14,"body":"end, and you just squeeze that"},{"speaker":"Russ Aldridge","startTime":1150.14,"endTime":1152.6,"body":"trigger and move your hand"},{"speaker":"Russ Aldridge","startTime":1150.14,"endTime":1152.6,"body":"around it. It just kind of"},{"speaker":"Russ Aldridge","startTime":1152.6,"endTime":1156.2,"body":"floats that object exactly as"},{"speaker":"Russ Aldridge","startTime":1152.6,"endTime":1156.2,"body":"you're moving your hand. We"},{"speaker":"Russ Aldridge","startTime":1156.2,"endTime":1159.02,"body":"thought that would be a great"},{"speaker":"Russ Aldridge","startTime":1156.2,"endTime":1159.02,"body":"way to do it. Let's put some"},{"speaker":"Russ Aldridge","startTime":1159.02,"endTime":1163.12,"body":"controls on it to make it so you"},{"speaker":"Russ Aldridge","startTime":1159.02,"endTime":1163.12,"body":"can do very fine motions. And"},{"speaker":"Russ Aldridge","startTime":1163.12,"endTime":1167.86,"body":"then let's, let's apply that to"},{"speaker":"Russ Aldridge","startTime":1163.12,"endTime":1167.86,"body":"some this is kind of"},{"speaker":"Russ Aldridge","startTime":1167.86,"endTime":1171.58,"body":"interesting, maybe down the road"},{"speaker":"Russ Aldridge","startTime":1167.86,"endTime":1171.58,"body":"a little bit. But what we hoped"},{"speaker":"Russ Aldridge","startTime":1172.6,"endTime":1175.72,"body":"this was a lesson that we"},{"speaker":"Russ Aldridge","startTime":1172.6,"endTime":1175.72,"body":"learned the expensive way. We"},{"speaker":"Russ Aldridge","startTime":1175.72,"endTime":1179.74,"body":"hoped that users would look at"},{"speaker":"Russ Aldridge","startTime":1175.72,"endTime":1179.74,"body":"that and say, Wow, I can take"},{"speaker":"Russ Aldridge","startTime":1179.74,"endTime":1183.06,"body":"that and I can program a robot"},{"speaker":"Russ Aldridge","startTime":1179.74,"endTime":1183.06,"body":"to do whatever. I can have it do"},{"speaker":"Russ Aldridge","startTime":1183.06,"endTime":1186.96,"body":"painting and welding and"},{"speaker":"Russ Aldridge","startTime":1183.06,"endTime":1186.96,"body":"whatever, and I'll figure that"},{"speaker":"Russ Aldridge","startTime":1186.96,"endTime":1190.98,"body":"out and make it work. That"},{"speaker":"Russ Aldridge","startTime":1186.96,"endTime":1190.98,"body":"didn't happen. What we learned"},{"speaker":"Russ Aldridge","startTime":1190.98,"endTime":1195.72,"body":"was that we had to say, the user"},{"speaker":"Russ Aldridge","startTime":1190.98,"endTime":1195.72,"body":"does not care necessarily about"},{"speaker":"Russ Aldridge","startTime":1195.72,"endTime":1198.06,"body":"being able to easily move it."},{"speaker":"Russ Aldridge","startTime":1195.72,"endTime":1198.06,"body":"They do, but they don't know"},{"speaker":"Russ Aldridge","startTime":1198.06,"endTime":1201.26,"body":"that they do what they care"},{"speaker":"Russ Aldridge","startTime":1198.06,"endTime":1201.26,"body":"about. Up is getting their part"},{"speaker":"Russ Aldridge","startTime":1201.26,"endTime":1205.7,"body":"welded. And so we need to take"},{"speaker":"Russ Aldridge","startTime":1201.26,"endTime":1205.7,"body":"this robot and put it on a base"},{"speaker":"Russ Aldridge","startTime":1205.76,"endTime":1208.46,"body":"that a welder can move around"},{"speaker":"Russ Aldridge","startTime":1205.76,"endTime":1208.46,"body":"their shop, and put a welder on"},{"speaker":"Russ Aldridge","startTime":1208.46,"endTime":1210.8,"body":"the end of it so when they open"},{"speaker":"Russ Aldridge","startTime":1208.46,"endTime":1210.8,"body":"the box, it's already got it"},{"speaker":"Russ Aldridge","startTime":1210.8,"endTime":1214.28,"body":"hooked up, and so that all they"},{"speaker":"Russ Aldridge","startTime":1210.8,"endTime":1214.28,"body":"have to do is wheel it up to"},{"speaker":"Russ Aldridge","startTime":1214.28,"endTime":1217.58,"body":"their bench, plug it in, and"},{"speaker":"Russ Aldridge","startTime":1214.28,"endTime":1217.58,"body":"then when they squeeze the"},{"speaker":"Russ Aldridge","startTime":1217.58,"endTime":1220.84,"body":"trigger, all this cool motion"},{"speaker":"Russ Aldridge","startTime":1217.58,"endTime":1220.84,"body":"happens which they they just"},{"speaker":"Russ Aldridge","startTime":1220.84,"endTime":1223.42,"body":"think, well, of course, it"},{"speaker":"Russ Aldridge","startTime":1220.84,"endTime":1223.42,"body":"should be that way. And off they"},{"speaker":"Russ Aldridge","startTime":1223.42,"endTime":1226.72,"body":"go and weld. And so the same"},{"speaker":"Russ Aldridge","startTime":1223.42,"endTime":1226.72,"body":"thing with the with a camera"},{"speaker":"Russ Aldridge","startTime":1226.72,"endTime":1229.24,"body":"robot. You know, we hope people"},{"speaker":"Russ Aldridge","startTime":1226.72,"endTime":1229.24,"body":"would figure it out. They"},{"speaker":"Russ Aldridge","startTime":1229.24,"endTime":1233.26,"body":"didn't. But once we put a camera"},{"speaker":"Russ Aldridge","startTime":1229.24,"endTime":1233.26,"body":"on the end and all the all the"},{"speaker":"Russ Aldridge","startTime":1233.26,"endTime":1235.9,"body":"lens controls, and put it on a"},{"speaker":"Russ Aldridge","startTime":1233.26,"endTime":1235.9,"body":"base that they could move"},{"speaker":"Russ Aldridge","startTime":1235.9,"endTime":1239.44,"body":"around, and painted the whole"},{"speaker":"Russ Aldridge","startTime":1235.9,"endTime":1239.44,"body":"thing black, and put controls on"},{"speaker":"Russ Aldridge","startTime":1239.44,"endTime":1244.08,"body":"the on the software to change"},{"speaker":"Russ Aldridge","startTime":1239.44,"endTime":1244.08,"body":"focus as the robot moved. Then"},{"speaker":"Russ Aldridge","startTime":1244.08,"endTime":1248.46,"body":"they go, Okay, now I get it. So"},{"speaker":"Russ Aldridge","startTime":1244.08,"endTime":1248.46,"body":"we really had to not just stop"},{"speaker":"Russ Aldridge","startTime":1248.46,"endTime":1250.92,"body":"it. While this is a cool"},{"speaker":"Russ Aldridge","startTime":1248.46,"endTime":1250.92,"body":"engineering toy, we really had"},{"speaker":"Russ Aldridge","startTime":1250.92,"endTime":1253.44,"body":"to take that all the way to how"},{"speaker":"Russ Aldridge","startTime":1250.92,"endTime":1253.44,"body":"does this solve the customer's"},{"speaker":"Russ Aldridge","startTime":1253.44,"endTime":1254.04,"body":"problem?"},{"speaker":"Aaron Moncur","startTime":1303.249,"endTime":1305.969,"body":"Have you ever"},{"speaker":"Aaron Moncur","startTime":1303.249,"endTime":1305.969,"body":"wasted weeks fixing a design"},{"speaker":"Aaron Moncur","startTime":1305.969,"endTime":1309.089,"body":"issue that could have been"},{"speaker":"Aaron Moncur","startTime":1305.969,"endTime":1309.089,"body":"caught early or struggled to"},{"speaker":"Aaron Moncur","startTime":1309.089,"endTime":1313.469,"body":"find real, practical answers to"},{"speaker":"Aaron Moncur","startTime":1309.089,"endTime":1313.469,"body":"manufacturing or tolerant stack"},{"speaker":"Aaron Moncur","startTime":1313.469,"endTime":1320.249,"body":"up problems? PDX 2025. Is not"},{"speaker":"Aaron Moncur","startTime":1313.469,"endTime":1320.249,"body":"your typical trade show. It's a"},{"speaker":"Aaron Moncur","startTime":1320.249,"endTime":1324.469,"body":"hands on engineering training"},{"speaker":"Aaron Moncur","startTime":1320.249,"endTime":1324.469,"body":"event built for problem solving."},{"speaker":"Aaron Moncur","startTime":1325.249,"endTime":1329.689,"body":"Learn advanced CAD surface"},{"speaker":"Aaron Moncur","startTime":1325.249,"endTime":1329.689,"body":"modeling, Gd and T, DFM,"},{"speaker":"Aaron Moncur","startTime":1329.749,"endTime":1333.529,"body":"adhesives and bonding"},{"speaker":"Aaron Moncur","startTime":1329.749,"endTime":1333.529,"body":"techniques, metrology and much,"},{"speaker":"Aaron Moncur","startTime":1333.529,"endTime":1337.729,"body":"much more directly from subject"},{"speaker":"Aaron Moncur","startTime":1333.529,"endTime":1337.729,"body":"matter experts in the industry."},{"speaker":"Aaron Moncur","startTime":1338.509,"endTime":1342.289,"body":"Bring your toughest engineering"},{"speaker":"Aaron Moncur","startTime":1338.509,"endTime":1342.289,"body":"challenges, get live expert"},{"speaker":"Aaron Moncur","startTime":1342.289,"endTime":1348.069,"body":"advice and see real world"},{"speaker":"Aaron Moncur","startTime":1342.289,"endTime":1348.069,"body":"solutions in action, PDX 2025 is"},{"speaker":"Aaron Moncur","startTime":1348.069,"endTime":1354.009,"body":"happening october 21 and 22nd in"},{"speaker":"Aaron Moncur","startTime":1348.069,"endTime":1354.009,"body":"Phoenix, Arizona, walk away with"},{"speaker":"Aaron Moncur","startTime":1354.009,"endTime":1358.449,"body":"new skills that make you more"},{"speaker":"Aaron Moncur","startTime":1354.009,"endTime":1358.449,"body":"valuable help you grow your"},{"speaker":"Aaron Moncur","startTime":1358.449,"endTime":1363.069,"body":"career faster and even increase"},{"speaker":"Aaron Moncur","startTime":1358.449,"endTime":1363.069,"body":"your earning potential. Spots"},{"speaker":"Aaron Moncur","startTime":1363.069,"endTime":1372.329,"body":"are limited. Sign up now at the"},{"speaker":"Aaron Moncur","startTime":1363.069,"endTime":1372.329,"body":"wave. And I've seen videos of"},{"speaker":"Aaron Moncur","startTime":1372.509,"endTime":1377.729,"body":"this system in in use, and it"},{"speaker":"Aaron Moncur","startTime":1372.509,"endTime":1377.729,"body":"really is magical. I mean, it's"},{"speaker":"Aaron Moncur","startTime":1377.729,"endTime":1381.749,"body":"so intuitive. You're just using"},{"speaker":"Aaron Moncur","startTime":1377.729,"endTime":1381.749,"body":"the natural motion of your own"},{"speaker":"Aaron Moncur","startTime":1381.749,"endTime":1386.929,"body":"arm holding this controller to"},{"speaker":"Aaron Moncur","startTime":1381.749,"endTime":1386.929,"body":"program a robot, and it's like"},{"speaker":"Aaron Moncur","startTime":1386.929,"endTime":1390.289,"body":"nothing I've ever seen before."},{"speaker":"Aaron Moncur","startTime":1386.929,"endTime":1390.289,"body":"And when you mentioned the"},{"speaker":"Aaron Moncur","startTime":1390.289,"endTime":1393.049,"body":"camera, that's that's"},{"speaker":"Aaron Moncur","startTime":1390.289,"endTime":1393.049,"body":"cinematography, right? You're"},{"speaker":"Aaron Moncur","startTime":1393.049,"endTime":1397.1290000000001,"body":"working with. I mean, one"},{"speaker":"Aaron Moncur","startTime":1393.049,"endTime":1397.1290000000001,"body":"segment anyway is you've been"},{"speaker":"Aaron Moncur","startTime":1397.1290000000001,"endTime":1399.469,"body":"selling to cinematographers,"},{"speaker":"Russ Aldridge","startTime":1399.949,"endTime":1402.469,"body":"yeah, yeah,"},{"speaker":"Russ Aldridge","startTime":1399.949,"endTime":1402.469,"body":"exactly. So either for making"},{"speaker":"Russ Aldridge","startTime":1402.469,"endTime":1406.569,"body":"movies, but but more often it's"},{"speaker":"Russ Aldridge","startTime":1402.469,"endTime":1406.569,"body":"for making commercials. So the"},{"speaker":"Russ Aldridge","startTime":1406.569,"endTime":1410.769,"body":"idea is that a couple of things,"},{"speaker":"Russ Aldridge","startTime":1406.569,"endTime":1410.769,"body":"one stuff that they used to do,"},{"speaker":"Russ Aldridge","startTime":1410.769,"endTime":1413.1090000000002,"body":"we had a one of the"},{"speaker":"Russ Aldridge","startTime":1410.769,"endTime":1413.1090000000002,"body":"cinematographers tell us this."},{"speaker":"Russ Aldridge","startTime":1413.1090000000002,"endTime":1415.8690000000001,"body":"He said, there was this job it"},{"speaker":"Russ Aldridge","startTime":1413.1090000000002,"endTime":1415.8690000000001,"body":"used to take us three or four"},{"speaker":"Russ Aldridge","startTime":1415.8690000000001,"endTime":1418.689,"body":"days. He said, I do it with it."},{"speaker":"Russ Aldridge","startTime":1415.8690000000001,"endTime":1418.689,"body":"I can do that job in an"},{"speaker":"Russ Aldridge","startTime":1418.689,"endTime":1423.249,"body":"afternoon. Now, he was doing a"},{"speaker":"Russ Aldridge","startTime":1418.689,"endTime":1423.249,"body":"shot where he flipped Oreos into"},{"speaker":"Russ Aldridge","startTime":1423.249,"endTime":1426.6290000000001,"body":"milk, something you think would"},{"speaker":"Russ Aldridge","startTime":1423.249,"endTime":1426.6290000000001,"body":"be pretty simple, but it's"},{"speaker":"Russ Aldridge","startTime":1426.6290000000001,"endTime":1429.989,"body":"amazingly complex to get that"},{"speaker":"Russ Aldridge","startTime":1426.6290000000001,"endTime":1429.989,"body":"cookie to hit the milk just"},{"speaker":"Russ Aldridge","startTime":1429.989,"endTime":1432.449,"body":"right, and the milk to splash"},{"speaker":"Russ Aldridge","startTime":1429.989,"endTime":1432.449,"body":"just right, and to capture it"},{"speaker":"Russ Aldridge","startTime":1432.449,"endTime":1434.909,"body":"with the camera exactly the"},{"speaker":"Russ Aldridge","startTime":1432.449,"endTime":1434.909,"body":"right way. It's very"},{"speaker":"Russ Aldridge","startTime":1434.909,"endTime":1438.6290000000001,"body":"complicated. He said, I do that"},{"speaker":"Russ Aldridge","startTime":1434.909,"endTime":1438.6290000000001,"body":"before, and after a day or two"},{"speaker":"Russ Aldridge","startTime":1438.6290000000001,"endTime":1441.989,"body":"of filming, I'd have one or two"},{"speaker":"Russ Aldridge","startTime":1438.6290000000001,"endTime":1441.989,"body":"takes that maybe I could use. He"},{"speaker":"Russ Aldridge","startTime":1441.989,"endTime":1444.529,"body":"said, after a day or two of"},{"speaker":"Russ Aldridge","startTime":1441.989,"endTime":1444.529,"body":"filming with the robot, I had 30"},{"speaker":"Russ Aldridge","startTime":1444.529,"endTime":1447.229,"body":"takes that I could use, and I"},{"speaker":"Russ Aldridge","startTime":1444.529,"endTime":1447.229,"body":"just had to pick my favorite"},{"speaker":"Russ Aldridge","startTime":1447.229,"endTime":1450.949,"body":"one. Now that's incredible,"},{"speaker":"Russ Aldridge","startTime":1447.229,"endTime":1450.949,"body":"yeah, so it's just making it a"},{"speaker":"Russ Aldridge","startTime":1450.949,"endTime":1453.469,"body":"lot, you know, things they"},{"speaker":"Russ Aldridge","startTime":1450.949,"endTime":1453.469,"body":"already did they can do a lot"},{"speaker":"Russ Aldridge","startTime":1453.469,"endTime":1456.469,"body":"faster, and stuff they couldn't"},{"speaker":"Russ Aldridge","startTime":1453.469,"endTime":1456.469,"body":"do in the past. Now they can do,"},{"speaker":"Aaron Moncur","startTime":1458.509,"endTime":1461.689,"body":"you design a"},{"speaker":"Aaron Moncur","startTime":1458.509,"endTime":1461.689,"body":"control interface for industrial"},{"speaker":"Aaron Moncur","startTime":1461.689,"endTime":1465.3690000000001,"body":"robot, and the natural"},{"speaker":"Aaron Moncur","startTime":1461.689,"endTime":1465.3690000000001,"body":"expectation is that robots going"},{"speaker":"Aaron Moncur","startTime":1465.3690000000001,"endTime":1467.589,"body":"to be used in industrial"},{"speaker":"Aaron Moncur","startTime":1465.3690000000001,"endTime":1467.589,"body":"applications. You know, it's"},{"speaker":"Aaron Moncur","startTime":1467.589,"endTime":1470.1090000000002,"body":"going to be used to weld cars"},{"speaker":"Aaron Moncur","startTime":1467.589,"endTime":1470.1090000000002,"body":"together. It's going to be used"},{"speaker":"Aaron Moncur","startTime":1470.1090000000002,"endTime":1474.309,"body":"to process some kind of assembly"},{"speaker":"Aaron Moncur","startTime":1470.1090000000002,"endTime":1474.309,"body":"line. How did you think outside"},{"speaker":"Aaron Moncur","startTime":1474.309,"endTime":1479.589,"body":"of the box? And come to this,"},{"speaker":"Aaron Moncur","startTime":1474.309,"endTime":1479.589,"body":"this insight that, hey, we can"},{"speaker":"Aaron Moncur","startTime":1479.589,"endTime":1484.229,"body":"use this to mount a camera at"},{"speaker":"Aaron Moncur","startTime":1479.589,"endTime":1484.229,"body":"the end of the arm and use it"},{"speaker":"Aaron Moncur","startTime":1484.229,"endTime":1488.549,"body":"for, you know, the moving"},{"speaker":"Aaron Moncur","startTime":1484.229,"endTime":1488.549,"body":"commercial industry. Well, I"},{"speaker":"Aaron Moncur","startTime":1488.549,"endTime":1488.789,"body":"wish"},{"speaker":"Russ Aldridge","startTime":1488.789,"endTime":1490.769,"body":"I could take"},{"speaker":"Russ Aldridge","startTime":1488.789,"endTime":1490.769,"body":"credit for this, but this is an"},{"speaker":"Russ Aldridge","startTime":1490.769,"endTime":1493.169,"body":"example of, you know, if you"},{"speaker":"Russ Aldridge","startTime":1490.769,"endTime":1493.169,"body":"just keep your eyes open and"},{"speaker":"Russ Aldridge","startTime":1493.169,"endTime":1497.909,"body":"watch stuff, you might learn"},{"speaker":"Russ Aldridge","startTime":1493.169,"endTime":1497.909,"body":"something. We had a guy, we had"},{"speaker":"Russ Aldridge","startTime":1497.909,"endTime":1500.6090000000002,"body":"a cinematographer, come over to"},{"speaker":"Russ Aldridge","startTime":1497.909,"endTime":1500.6090000000002,"body":"do a video of the robot to try"},{"speaker":"Russ Aldridge","startTime":1500.6090000000002,"endTime":1503.009,"body":"to sell it for industrial"},{"speaker":"Russ Aldridge","startTime":1500.6090000000002,"endTime":1503.009,"body":"purposes. And he said he could,"},{"speaker":"Russ Aldridge","startTime":1503.009,"endTime":1505.489,"body":"you know, what guys you really"},{"speaker":"Russ Aldridge","startTime":1503.009,"endTime":1505.489,"body":"should put a camera on the end"},{"speaker":"Russ Aldridge","startTime":1505.489,"endTime":1508.669,"body":"of that robot arm. And we said,"},{"speaker":"Russ Aldridge","startTime":1505.489,"endTime":1508.669,"body":"No, that's not a thing. And"},{"speaker":"Russ Aldridge","startTime":1508.669,"endTime":1511.6090000000002,"body":"that's what he did. He started"},{"speaker":"Russ Aldridge","startTime":1508.669,"endTime":1511.6090000000002,"body":"laughing. He said, No, that's"},{"speaker":"Russ Aldridge","startTime":1511.6090000000002,"endTime":1516.049,"body":"most definitely a thing. And he"},{"speaker":"Russ Aldridge","startTime":1511.6090000000002,"endTime":1516.049,"body":"said, and we are not we are not"},{"speaker":"Russ Aldridge","startTime":1516.049,"endTime":1520.489,"body":"engineers, we are not robot"},{"speaker":"Russ Aldridge","startTime":1516.049,"endTime":1520.489,"body":"people, we're artists. And he"},{"speaker":"Russ Aldridge","startTime":1520.489,"endTime":1523.549,"body":"says, I can just move this"},{"speaker":"Russ Aldridge","startTime":1520.489,"endTime":1523.549,"body":"camera wherever I want, and I"},{"speaker":"Russ Aldridge","startTime":1523.549,"endTime":1526.6290000000001,"body":"can just do my I can get my"},{"speaker":"Russ Aldridge","startTime":1523.549,"endTime":1526.6290000000001,"body":"creative vision down, and I'm"},{"speaker":"Russ Aldridge","startTime":1526.6290000000001,"endTime":1529.509,"body":"not fighting the robot. You can"},{"speaker":"Russ Aldridge","startTime":1526.6290000000001,"endTime":1529.509,"body":"teach me how to use this thing"},{"speaker":"Russ Aldridge","startTime":1529.509,"endTime":1533.949,"body":"in 20 minutes. And so he kind of"},{"speaker":"Russ Aldridge","startTime":1529.509,"endTime":1533.949,"body":"cute us onto that. And so we, we"},{"speaker":"Russ Aldridge","startTime":1533.949,"endTime":1537.249,"body":"posted it. We just did an"},{"speaker":"Russ Aldridge","startTime":1533.949,"endTime":1537.249,"body":"Instagram post just to see and"},{"speaker":"Russ Aldridge","startTime":1537.249,"endTime":1539.829,"body":"we sold four of them from the"},{"speaker":"Russ Aldridge","startTime":1537.249,"endTime":1539.829,"body":"Instagram post. They thought,"},{"speaker":"Russ Aldridge","startTime":1539.829,"endTime":1543.809,"body":"okay, yeah, this is a thing."},{"speaker":"Russ Aldridge","startTime":1539.829,"endTime":1543.809,"body":"Let's this is a thing. Yes. Go"},{"speaker":"Russ Aldridge","startTime":1543.809,"endTime":1544.829,"body":"after this one,"},{"speaker":"Aaron Moncur","startTime":1545.13,"endTime":1546.99,"body":"yeah, so what"},{"speaker":"Aaron Moncur","startTime":1545.13,"endTime":1546.99,"body":"ended up being that"},{"speaker":"Aaron Moncur","startTime":1547.65,"endTime":1551.0700000000002,"body":"cinematographers consulting fee"},{"speaker":"Aaron Moncur","startTime":1547.65,"endTime":1551.0700000000002,"body":"on that, I think"},{"speaker":"Russ Aldridge","startTime":1552.509,"endTime":1553.8890000000001,"body":"we bought them"},{"speaker":"Russ Aldridge","startTime":1552.509,"endTime":1553.8890000000001,"body":"lunch."},{"speaker":"Aaron Moncur","startTime":1555.45,"endTime":1558.45,"body":"There you go."},{"speaker":"Aaron Moncur","startTime":1555.45,"endTime":1558.45,"body":"There you go. All right, just a"},{"speaker":"Aaron Moncur","startTime":1558.45,"endTime":1563.49,"body":"real quick break here. The being"},{"speaker":"Aaron Moncur","startTime":1558.45,"endTime":1563.49,"body":"an engineer podcast is powered"},{"speaker":"Aaron Moncur","startTime":1563.49,"endTime":1567.23,"body":"by our company, pipeline design"},{"speaker":"Aaron Moncur","startTime":1563.49,"endTime":1567.23,"body":"and engineering, where we work"},{"speaker":"Aaron Moncur","startTime":1567.23,"endTime":1570.71,"body":"with predominantly medical"},{"speaker":"Aaron Moncur","startTime":1567.23,"endTime":1570.71,"body":"device engineering teams who"},{"speaker":"Aaron Moncur","startTime":1570.71,"endTime":1574.79,"body":"need turnkey custom test"},{"speaker":"Aaron Moncur","startTime":1570.71,"endTime":1574.79,"body":"fixtures or automated equipment"},{"speaker":"Aaron Moncur","startTime":1574.79,"endTime":1577.73,"body":"to assemble, inspect,"},{"speaker":"Aaron Moncur","startTime":1574.79,"endTime":1577.73,"body":"characterize or perform"},{"speaker":"Aaron Moncur","startTime":1578.03,"endTime":1581.75,"body":"verification or validation"},{"speaker":"Aaron Moncur","startTime":1578.03,"endTime":1581.75,"body":"testing on their devices. And"},{"speaker":"Aaron Moncur","startTime":1581.75,"endTime":1587.47,"body":"you can find us at test fixture"},{"speaker":"Aaron Moncur","startTime":1581.75,"endTime":1587.47,"body":"design.com you Russ, tell me a"},{"speaker":"Aaron Moncur","startTime":1587.47,"endTime":1590.53,"body":"little bit about the"},{"speaker":"Aaron Moncur","startTime":1587.47,"endTime":1590.53,"body":"organization at sisu, like,"},{"speaker":"Aaron Moncur","startTime":1590.53,"endTime":1594.19,"body":"what's your org chart look like?"},{"speaker":"Aaron Moncur","startTime":1590.53,"endTime":1594.19,"body":"How have you structured the"},{"speaker":"Aaron Moncur","startTime":1594.19,"endTime":1597.13,"body":"company? Anything that you've"},{"speaker":"Aaron Moncur","startTime":1594.19,"endTime":1597.13,"body":"done that you feel like is"},{"speaker":"Aaron Moncur","startTime":1597.13,"endTime":1599.8300000000002,"body":"innovative or interesting and"},{"speaker":"Aaron Moncur","startTime":1597.13,"endTime":1599.8300000000002,"body":"has really helped, you know,"},{"speaker":"Aaron Moncur","startTime":1599.8300000000002,"endTime":1603.3700000000001,"body":"productivity and just a sense of"},{"speaker":"Aaron Moncur","startTime":1599.8300000000002,"endTime":1603.3700000000001,"body":"culture at your company, sure."},{"speaker":"Aaron Moncur","startTime":1603.3700000000001,"endTime":1603.91,"body":"So"},{"speaker":"Russ Aldridge","startTime":1604.0900000000001,"endTime":1606.69,"body":"we wanted to keep"},{"speaker":"Russ Aldridge","startTime":1604.0900000000001,"endTime":1606.69,"body":"the org chart just as flat as"},{"speaker":"Russ Aldridge","startTime":1606.69,"endTime":1610.71,"body":"possible. We like the idea, and"},{"speaker":"Russ Aldridge","startTime":1606.69,"endTime":1610.71,"body":"some of it comes from National"},{"speaker":"Russ Aldridge","startTime":1610.71,"endTime":1614.3700000000001,"body":"Instruments, where even the CEO"},{"speaker":"Russ Aldridge","startTime":1610.71,"endTime":1614.3700000000001,"body":"didn't have an office, no one"},{"speaker":"Russ Aldridge","startTime":1614.3700000000001,"endTime":1618.8700000000001,"body":"had an office. Just visually,"},{"speaker":"Russ Aldridge","startTime":1614.3700000000001,"endTime":1618.8700000000001,"body":"everybody's kind of honest on an"},{"speaker":"Russ Aldridge","startTime":1618.8700000000001,"endTime":1621.27,"body":"equal playing field. And I feel"},{"speaker":"Russ Aldridge","startTime":1618.8700000000001,"endTime":1621.27,"body":"like that really helps"},{"speaker":"Russ Aldridge","startTime":1622.3500000000001,"endTime":1626.75,"body":"collaborative, you know,"},{"speaker":"Russ Aldridge","startTime":1622.3500000000001,"endTime":1626.75,"body":"facilitate collaboration, and it"},{"speaker":"Russ Aldridge","startTime":1626.75,"endTime":1630.65,"body":"also helps with ideas sharing"},{"speaker":"Russ Aldridge","startTime":1626.75,"endTime":1630.65,"body":"that, you know, nobody's trying"},{"speaker":"Russ Aldridge","startTime":1630.65,"endTime":1633.1100000000001,"body":"to win. We don't care where the"},{"speaker":"Russ Aldridge","startTime":1630.65,"endTime":1633.1100000000001,"body":"idea comes from, if you come"},{"speaker":"Russ Aldridge","startTime":1633.1100000000001,"endTime":1636.29,"body":"from anybody, we're just looking"},{"speaker":"Russ Aldridge","startTime":1633.1100000000001,"endTime":1636.29,"body":"for the best idea. And so, like"},{"speaker":"Russ Aldridge","startTime":1636.29,"endTime":1638.69,"body":"I said, we tried to keep it as"},{"speaker":"Russ Aldridge","startTime":1636.29,"endTime":1638.69,"body":"flat as possible. When we hit"},{"speaker":"Russ Aldridge","startTime":1638.69,"endTime":1642.3500000000001,"body":"about, oh, 30 employees, I would"},{"speaker":"Russ Aldridge","startTime":1638.69,"endTime":1642.3500000000001,"body":"say, is when everything started"},{"speaker":"Russ Aldridge","startTime":1642.3500000000001,"endTime":1647.1100000000001,"body":"to really break. And we"},{"speaker":"Russ Aldridge","startTime":1642.3500000000001,"endTime":1647.1100000000001,"body":"realized, you know Russ and mark"},{"speaker":"Russ Aldridge","startTime":1647.1100000000001,"endTime":1651.13,"body":"the two founders, they just"},{"speaker":"Russ Aldridge","startTime":1647.1100000000001,"endTime":1651.13,"body":"cannot run this company by"},{"speaker":"Russ Aldridge","startTime":1651.13,"endTime":1655.21,"body":"themselves. It's it's too big,"},{"speaker":"Russ Aldridge","startTime":1651.13,"endTime":1655.21,"body":"and it's still a small company."},{"speaker":"Russ Aldridge","startTime":1655.39,"endTime":1658.51,"body":"But even that many people is"},{"speaker":"Russ Aldridge","startTime":1655.39,"endTime":1658.51,"body":"just the administration was just"},{"speaker":"Russ Aldridge","startTime":1658.51,"endTime":1665.13,"body":"too much. And so we, we debated"},{"speaker":"Russ Aldridge","startTime":1658.51,"endTime":1665.13,"body":"a lot on how we should fix that,"},{"speaker":"Russ Aldridge","startTime":1665.91,"endTime":1671.31,"body":"and what we decided to do was to"},{"speaker":"Russ Aldridge","startTime":1665.91,"endTime":1671.31,"body":"have a number of directors. And"},{"speaker":"Russ Aldridge","startTime":1671.31,"endTime":1673.89,"body":"so these were folks that we"},{"speaker":"Russ Aldridge","startTime":1671.31,"endTime":1673.89,"body":"didn't hire them from outside."},{"speaker":"Russ Aldridge","startTime":1673.89,"endTime":1677.49,"body":"They came from internal we"},{"speaker":"Russ Aldridge","startTime":1673.89,"endTime":1677.49,"body":"debated on what we called them."},{"speaker":"Russ Aldridge","startTime":1677.97,"endTime":1681.69,"body":"We decided to call them"},{"speaker":"Russ Aldridge","startTime":1677.97,"endTime":1681.69,"body":"directors instead of managers."},{"speaker":"Russ Aldridge","startTime":1682.1100000000001,"endTime":1686.5700000000002,"body":"Just had a better again, this"},{"speaker":"Russ Aldridge","startTime":1682.1100000000001,"endTime":1686.5700000000002,"body":"idea of collaboration to it. We"},{"speaker":"Russ Aldridge","startTime":1686.5700000000002,"endTime":1691.55,"body":"debated on, do we have engineer"},{"speaker":"Russ Aldridge","startTime":1686.5700000000002,"endTime":1691.55,"body":"one, engineer two, entry level,"},{"speaker":"Russ Aldridge","startTime":1691.55,"endTime":1695.63,"body":"staff level, we and actually the"},{"speaker":"Russ Aldridge","startTime":1691.55,"endTime":1695.63,"body":"debate on that still goes on,"},{"speaker":"Russ Aldridge","startTime":1695.63,"endTime":1699.71,"body":"there's there's pluses and"},{"speaker":"Russ Aldridge","startTime":1695.63,"endTime":1699.71,"body":"minuses to it. But what"},{"speaker":"Russ Aldridge","startTime":1700.55,"endTime":1704.29,"body":"everybody kind of came out with"},{"speaker":"Russ Aldridge","startTime":1700.55,"endTime":1704.29,"body":"was the hard part was we wanted"},{"speaker":"Russ Aldridge","startTime":1704.29,"endTime":1706.3300000000002,"body":"people to feel like they were"},{"speaker":"Russ Aldridge","startTime":1704.29,"endTime":1706.3300000000002,"body":"moving forward in an"},{"speaker":"Russ Aldridge","startTime":1706.3300000000002,"endTime":1709.45,"body":"organization and have something"},{"speaker":"Russ Aldridge","startTime":1706.3300000000002,"endTime":1709.45,"body":"they could point to. But we"},{"speaker":"Russ Aldridge","startTime":1709.45,"endTime":1713.65,"body":"didn't want to have it look like"},{"speaker":"Russ Aldridge","startTime":1709.45,"endTime":1713.65,"body":"one person was more important or"},{"speaker":"Russ Aldridge","startTime":1713.65,"endTime":1718.0900000000001,"body":"smarter, or whatever, than"},{"speaker":"Russ Aldridge","startTime":1713.65,"endTime":1718.0900000000001,"body":"another person. And so we"},{"speaker":"Russ Aldridge","startTime":1718.0900000000001,"endTime":1720.49,"body":"actually just did the director"},{"speaker":"Russ Aldridge","startTime":1718.0900000000001,"endTime":1720.49,"body":"level. So we really just have"},{"speaker":"Russ Aldridge","startTime":1720.49,"endTime":1723.3700000000001,"body":"kind of those, those three"},{"speaker":"Russ Aldridge","startTime":1720.49,"endTime":1723.3700000000001,"body":"different levels. There's me and"},{"speaker":"Russ Aldridge","startTime":1723.3700000000001,"endTime":1728.19,"body":"Mark, and then our directors,"},{"speaker":"Russ Aldridge","startTime":1723.3700000000001,"endTime":1728.19,"body":"and then the folks on the teams."},{"speaker":"Russ Aldridge","startTime":1729.69,"endTime":1732.39,"body":"So that's that's kind of how we"},{"speaker":"Russ Aldridge","startTime":1729.69,"endTime":1732.39,"body":"did it again, pluses and"},{"speaker":"Russ Aldridge","startTime":1732.39,"endTime":1734.67,"body":"minuses. As far as helping"},{"speaker":"Russ Aldridge","startTime":1732.39,"endTime":1734.67,"body":"people to feel like they're"},{"speaker":"Russ Aldridge","startTime":1734.67,"endTime":1737.97,"body":"moving forward, we identified a"},{"speaker":"Russ Aldridge","startTime":1734.67,"endTime":1737.97,"body":"number of certifications that"},{"speaker":"Russ Aldridge","startTime":1737.97,"endTime":1740.55,"body":"people can get, agile"},{"speaker":"Russ Aldridge","startTime":1737.97,"endTime":1740.55,"body":"certification for project"},{"speaker":"Russ Aldridge","startTime":1740.55,"endTime":1745.13,"body":"management or for programming"},{"speaker":"Russ Aldridge","startTime":1740.55,"endTime":1745.13,"body":"certifications or mechanical"},{"speaker":"Russ Aldridge","startTime":1745.13,"endTime":1748.73,"body":"engineering, you know,"},{"speaker":"Russ Aldridge","startTime":1745.13,"endTime":1748.73,"body":"SolidWorks certifications. And"},{"speaker":"Russ Aldridge","startTime":1748.73,"endTime":1752.45,"body":"so we really is support and"},{"speaker":"Russ Aldridge","startTime":1748.73,"endTime":1752.45,"body":"encourage people to gain those"},{"speaker":"Russ Aldridge","startTime":1752.45,"endTime":1754.91,"body":"certifications. It's things that"},{"speaker":"Russ Aldridge","startTime":1752.45,"endTime":1754.91,"body":"they can put on their resume."},{"speaker":"Russ Aldridge","startTime":1754.91,"endTime":1757.91,"body":"It's stuff we can talk about"},{"speaker":"Russ Aldridge","startTime":1754.91,"endTime":1757.91,"body":"publicly and recognize people"},{"speaker":"Russ Aldridge","startTime":1757.91,"endTime":1761.81,"body":"for. And then the other part of"},{"speaker":"Russ Aldridge","startTime":1757.91,"endTime":1761.81,"body":"that, I think we we have what we"},{"speaker":"Russ Aldridge","startTime":1761.81,"endTime":1764.77,"body":"call sisu lunch every Thursday,"},{"speaker":"Russ Aldridge","startTime":1761.81,"endTime":1764.77,"body":"we get everybody together and"},{"speaker":"Russ Aldridge","startTime":1764.77,"endTime":1769.27,"body":"provide lunch, and we use that"},{"speaker":"Russ Aldridge","startTime":1764.77,"endTime":1769.27,"body":"as a time to recognize the"},{"speaker":"Russ Aldridge","startTime":1769.27,"endTime":1773.71,"body":"effort that people put forward."},{"speaker":"Russ Aldridge","startTime":1769.27,"endTime":1773.71,"body":"There was a study one time that"},{"speaker":"Russ Aldridge","startTime":1773.71,"endTime":1777.97,"body":"looked at what motivates people,"},{"speaker":"Russ Aldridge","startTime":1773.71,"endTime":1777.97,"body":"and I'll get it all wrong right"},{"speaker":"Russ Aldridge","startTime":1777.97,"endTime":1782.8300000000002,"body":"now, but the the bottom line of"},{"speaker":"Russ Aldridge","startTime":1777.97,"endTime":1782.8300000000002,"body":"the study was that titles and"},{"speaker":"Russ Aldridge","startTime":1782.8300000000002,"endTime":1785.31,"body":"different things, while they're"},{"speaker":"Russ Aldridge","startTime":1782.8300000000002,"endTime":1785.31,"body":"okay, they don't. They don't"},{"speaker":"Russ Aldridge","startTime":1785.31,"endTime":1789.0900000000001,"body":"motivate a lot, but recognition"},{"speaker":"Russ Aldridge","startTime":1785.31,"endTime":1789.0900000000001,"body":"does, and so we decided to"},{"speaker":"Russ Aldridge","startTime":1789.0900000000001,"endTime":1793.71,"body":"frequently recognize achievement"},{"speaker":"Russ Aldridge","startTime":1789.0900000000001,"endTime":1793.71,"body":"and effort on specific projects,"},{"speaker":"Russ Aldridge","startTime":1793.71,"endTime":1796.17,"body":"and that seems to go a long way"},{"speaker":"Russ Aldridge","startTime":1793.71,"endTime":1796.17,"body":"to bring people together."},{"speaker":"Aaron Moncur","startTime":1796.95,"endTime":1799.71,"body":"I love that you"},{"speaker":"Aaron Moncur","startTime":1796.95,"endTime":1799.71,"body":"ever watched the show Whose Line"},{"speaker":"Aaron Moncur","startTime":1799.71,"endTime":1803.67,"body":"is it? Anyway? Yeah, it's been a"},{"speaker":"Aaron Moncur","startTime":1799.71,"endTime":1803.67,"body":"while, but Yep, yeah, the other"},{"speaker":"Aaron Moncur","startTime":1803.73,"endTime":1808.43,"body":"the point system that means"},{"speaker":"Aaron Moncur","startTime":1803.73,"endTime":1808.43,"body":"nothing really well, right? We"},{"speaker":"Aaron Moncur","startTime":1808.43,"endTime":1811.8500000000001,"body":"do the same thing at Pipeline,"},{"speaker":"Aaron Moncur","startTime":1808.43,"endTime":1811.8500000000001,"body":"where we give each other points"},{"speaker":"Aaron Moncur","startTime":1811.8500000000001,"endTime":1815.75,"body":"whenever someone does something"},{"speaker":"Aaron Moncur","startTime":1811.8500000000001,"endTime":1815.75,"body":"noteworthy, and nobody keeps"},{"speaker":"Aaron Moncur","startTime":1815.75,"endTime":1819.17,"body":"track of the points and the it"},{"speaker":"Aaron Moncur","startTime":1815.75,"endTime":1819.17,"body":"might be five points or 5000"},{"speaker":"Aaron Moncur","startTime":1819.5900000000001,"endTime":1822.95,"body":"points, but it's just it's been"},{"speaker":"Aaron Moncur","startTime":1819.5900000000001,"endTime":1822.95,"body":"a fun way to recognize someone"},{"speaker":"Aaron Moncur","startTime":1822.95,"endTime":1826.5700000000002,"body":"for doing something, something"},{"speaker":"Aaron Moncur","startTime":1822.95,"endTime":1826.5700000000002,"body":"good, and occasionally, if"},{"speaker":"Aaron Moncur","startTime":1826.5700000000002,"endTime":1829.27,"body":"someone screws up, we'll give"},{"speaker":"Aaron Moncur","startTime":1826.5700000000002,"endTime":1829.27,"body":"them negative points. It kind of"},{"speaker":"Aaron Moncur","startTime":1829.27,"endTime":1831.67,"body":"a tongue in cheek joking sort of"},{"speaker":"Aaron Moncur","startTime":1829.27,"endTime":1831.67,"body":"way. We're not really trying to"},{"speaker":"Aaron Moncur","startTime":1831.67,"endTime":1834.67,"body":"penalize anyone, but it's been a"},{"speaker":"Aaron Moncur","startTime":1831.67,"endTime":1834.67,"body":"fun a fun system to use"},{"speaker":"Aaron Moncur","startTime":1834.67,"endTime":1835.39,"body":"internally."},{"speaker":"Russ Aldridge","startTime":1835.809,"endTime":1837.489,"body":"I like that."},{"speaker":"Russ Aldridge","startTime":1835.809,"endTime":1837.489,"body":"That's Nate. I'm gonna write"},{"speaker":"Russ Aldridge","startTime":1837.489,"endTime":1838.089,"body":"that one down."},{"speaker":"Aaron Moncur","startTime":1839.229,"endTime":1842.829,"body":"All right. Let's"},{"speaker":"Aaron Moncur","startTime":1839.229,"endTime":1842.829,"body":"talk about the pipe dream"},{"speaker":"Aaron Moncur","startTime":1842.829,"endTime":1845.8490000000002,"body":"project. This was, this happened"},{"speaker":"Aaron Moncur","startTime":1842.829,"endTime":1845.8490000000002,"body":"quite a while ago. It was"},{"speaker":"Aaron Moncur","startTime":1845.8490000000002,"endTime":1852.6290000000001,"body":"probably what 789, years ago, at"},{"speaker":"Aaron Moncur","startTime":1845.8490000000002,"endTime":1852.6290000000001,"body":"least. Tell us, how did the,"},{"speaker":"Aaron Moncur","startTime":1852.689,"endTime":1856.769,"body":"what is the pipe dream project?"},{"speaker":"Aaron Moncur","startTime":1852.689,"endTime":1856.769,"body":"How did it get started? How'd"},{"speaker":"Aaron Moncur","startTime":1856.769,"endTime":1861.269,"body":"you have the idea to take that,"},{"speaker":"Aaron Moncur","startTime":1856.769,"endTime":1861.269,"body":"that ANA music animation, and"},{"speaker":"Aaron Moncur","startTime":1861.329,"endTime":1862.949,"body":"bring it into real life? Yeah."},{"speaker":"Russ Aldridge","startTime":1862.95,"endTime":1866.3300000000002,"body":"So our very first"},{"speaker":"Russ Aldridge","startTime":1862.95,"endTime":1866.3300000000002,"body":"project was the Nerf Dart"},{"speaker":"Russ Aldridge","startTime":1866.3300000000002,"endTime":1870.1100000000001,"body":"project, which we've done a"},{"speaker":"Russ Aldridge","startTime":1866.3300000000002,"endTime":1870.1100000000001,"body":"number of trade show demos or"},{"speaker":"Russ Aldridge","startTime":1870.1100000000001,"endTime":1872.99,"body":"flashy demos like this. And the"},{"speaker":"Russ Aldridge","startTime":1870.1100000000001,"endTime":1872.99,"body":"idea with each of these has"},{"speaker":"Russ Aldridge","startTime":1872.99,"endTime":1876.5900000000001,"body":"been, let's take something"},{"speaker":"Russ Aldridge","startTime":1872.99,"endTime":1876.5900000000001,"body":"that's in pop culture and let's"},{"speaker":"Russ Aldridge","startTime":1876.5900000000001,"endTime":1879.71,"body":"mesh it together with whatever"},{"speaker":"Russ Aldridge","startTime":1876.5900000000001,"endTime":1879.71,"body":"product the customer is trying"},{"speaker":"Russ Aldridge","startTime":1879.71,"endTime":1883.13,"body":"to show off. So the pop culture"},{"speaker":"Russ Aldridge","startTime":1879.71,"endTime":1883.13,"body":"thing, the robotics thing,"},{"speaker":"Russ Aldridge","startTime":1883.13,"endTime":1886.69,"body":"that'll bring people in, and"},{"speaker":"Russ Aldridge","startTime":1883.13,"endTime":1886.69,"body":"then we can really showcase the"},{"speaker":"Russ Aldridge","startTime":1886.69,"endTime":1889.69,"body":"capabilities of their product."},{"speaker":"Russ Aldridge","startTime":1886.69,"endTime":1889.69,"body":"So our very first project was"},{"speaker":"Russ Aldridge","startTime":1889.69,"endTime":1892.21,"body":"for National Instruments. They"},{"speaker":"Russ Aldridge","startTime":1889.69,"endTime":1892.21,"body":"were selling these high end"},{"speaker":"Russ Aldridge","startTime":1892.21,"endTime":1895.51,"body":"servo motors. So it was a way to"},{"speaker":"Russ Aldridge","startTime":1892.21,"endTime":1895.51,"body":"show them intercepting a Nerf"},{"speaker":"Russ Aldridge","startTime":1895.51,"endTime":1898.21,"body":"dart with high speed vision. So"},{"speaker":"Russ Aldridge","startTime":1895.51,"endTime":1898.21,"body":"it kind of used a bunch of their"},{"speaker":"Russ Aldridge","startTime":1898.21,"endTime":1900.8500000000001,"body":"products just to show off and"},{"speaker":"Russ Aldridge","startTime":1898.21,"endTime":1900.8500000000001,"body":"bring people in. Extremely"},{"speaker":"Russ Aldridge","startTime":1900.8500000000001,"endTime":1906.15,"body":"popular demo, well, Intel, some"},{"speaker":"Russ Aldridge","startTime":1900.8500000000001,"endTime":1906.15,"body":"representatives from Intel were"},{"speaker":"Russ Aldridge","startTime":1906.15,"endTime":1909.93,"body":"at that show. They saw that, and"},{"speaker":"Russ Aldridge","startTime":1906.15,"endTime":1909.93,"body":"they started talking to us about"},{"speaker":"Russ Aldridge","startTime":1909.99,"endTime":1913.65,"body":"doing a demo for them to show"},{"speaker":"Russ Aldridge","startTime":1909.99,"endTime":1913.65,"body":"off their Intel Atom processor"},{"speaker":"Russ Aldridge","startTime":1913.77,"endTime":1916.1100000000001,"body":"and all the different ways that"},{"speaker":"Russ Aldridge","startTime":1913.77,"endTime":1916.1100000000001,"body":"you could use it in an"},{"speaker":"Russ Aldridge","startTime":1916.1100000000001,"endTime":1920.49,"body":"industrial setting. And my"},{"speaker":"Russ Aldridge","startTime":1916.1100000000001,"endTime":1920.49,"body":"goodness, we worked so hard on"},{"speaker":"Russ Aldridge","startTime":1920.49,"endTime":1923.31,"body":"that proposal and just gave them"},{"speaker":"Russ Aldridge","startTime":1920.49,"endTime":1923.31,"body":"all kinds of ideas. They loved"},{"speaker":"Russ Aldridge","startTime":1923.31,"endTime":1927.17,"body":"the ideas. And then nothing"},{"speaker":"Russ Aldridge","startTime":1923.31,"endTime":1927.17,"body":"happened. Month after month"},{"speaker":"Russ Aldridge","startTime":1927.17,"endTime":1931.43,"body":"after month, nothing happened."},{"speaker":"Russ Aldridge","startTime":1927.17,"endTime":1931.43,"body":"And since we were so new at"},{"speaker":"Russ Aldridge","startTime":1931.43,"endTime":1934.01,"body":"this, we thought, What in the"},{"speaker":"Russ Aldridge","startTime":1931.43,"endTime":1934.01,"body":"world is going on? We thought"},{"speaker":"Russ Aldridge","startTime":1934.01,"endTime":1936.1100000000001,"body":"they loved this. You thought"},{"speaker":"Russ Aldridge","startTime":1934.01,"endTime":1936.1100000000001,"body":"things were going great, and"},{"speaker":"Russ Aldridge","startTime":1936.1100000000001,"endTime":1939.5900000000001,"body":"then where are they it's just"},{"speaker":"Russ Aldridge","startTime":1936.1100000000001,"endTime":1939.5900000000001,"body":"shut off completely and couldn't"},{"speaker":"Russ Aldridge","startTime":1939.5900000000001,"endTime":1941.93,"body":"believe it. Now we realize that"},{"speaker":"Russ Aldridge","startTime":1939.5900000000001,"endTime":1941.93,"body":"happens with every single"},{"speaker":"Russ Aldridge","startTime":1941.93,"endTime":1947.47,"body":"project, especially if it's a"},{"speaker":"Russ Aldridge","startTime":1941.93,"endTime":1947.47,"body":"big project, and so they kind of"},{"speaker":"Russ Aldridge","startTime":1947.47,"endTime":1950.65,"body":"disappeared. We filled up our"},{"speaker":"Russ Aldridge","startTime":1947.47,"endTime":1950.65,"body":"schedule. We had our schedule"},{"speaker":"Russ Aldridge","startTime":1950.65,"endTime":1954.67,"body":"almost completely full, and then"},{"speaker":"Russ Aldridge","startTime":1950.65,"endTime":1954.67,"body":"nine months later they said they"},{"speaker":"Russ Aldridge","startTime":1954.67,"endTime":1957.13,"body":"called up and they said, Hey,"},{"speaker":"Russ Aldridge","startTime":1954.67,"endTime":1957.13,"body":"this is Intel that project you"},{"speaker":"Russ Aldridge","startTime":1957.13,"endTime":1959.8300000000002,"body":"want. We just got it funded, and"},{"speaker":"Russ Aldridge","startTime":1957.13,"endTime":1959.8300000000002,"body":"we're ready to roll, and we need"},{"speaker":"Russ Aldridge","startTime":1959.8300000000002,"endTime":1968.25,"body":"it in 90 days. So it was no"},{"speaker":"Russ Aldridge","startTime":1959.8300000000002,"endTime":1968.25,"body":"problem, yeah, so it was based"},{"speaker":"Russ Aldridge","startTime":1968.25,"endTime":1971.79,"body":"on, there's a great company"},{"speaker":"Russ Aldridge","startTime":1968.25,"endTime":1971.79,"body":"called Anna music. They do these"},{"speaker":"Russ Aldridge","startTime":1971.79,"endTime":1976.95,"body":"computer generated music videos,"},{"speaker":"Russ Aldridge","startTime":1971.79,"endTime":1976.95,"body":"which usually have a big, you"},{"speaker":"Russ Aldridge","startTime":1976.95,"endTime":1980.43,"body":"know, machine, some kind of a"},{"speaker":"Russ Aldridge","startTime":1976.95,"endTime":1980.43,"body":"machine that makes music. And"},{"speaker":"Russ Aldridge","startTime":1980.43,"endTime":1985.13,"body":"this was one they done. They did"},{"speaker":"Russ Aldridge","startTime":1980.43,"endTime":1985.13,"body":"back in, I think, 2001 and there"},{"speaker":"Russ Aldridge","startTime":1985.13,"endTime":1988.31,"body":"was this kind of this spoof"},{"speaker":"Russ Aldridge","startTime":1985.13,"endTime":1988.31,"body":"going on that said that it was"},{"speaker":"Russ Aldridge","startTime":1988.31,"endTime":1991.43,"body":"done by somebody at the"},{"speaker":"Russ Aldridge","startTime":1988.31,"endTime":1991.43,"body":"University of Iowa with with,"},{"speaker":"Russ Aldridge","startTime":1991.43,"endTime":1995.03,"body":"you know, farm parts and pipes."},{"speaker":"Russ Aldridge","startTime":1991.43,"endTime":1995.03,"body":"And of course, it wasn't true,"},{"speaker":"Russ Aldridge","startTime":1995.03,"endTime":1998.39,"body":"but, but Mark and I had seen"},{"speaker":"Russ Aldridge","startTime":1995.03,"endTime":1998.39,"body":"that years ago, and we thought,"},{"speaker":"Russ Aldridge","startTime":1998.39,"endTime":2002.77,"body":"wow, what if somebody actually"},{"speaker":"Russ Aldridge","startTime":1998.39,"endTime":2002.77,"body":"built this one day? And so when"},{"speaker":"Russ Aldridge","startTime":2002.77,"endTime":2005.49,"body":"Intel came and said, How can you"},{"speaker":"Russ Aldridge","startTime":2002.77,"endTime":2005.49,"body":"show off this processor? We"},{"speaker":"Russ Aldridge","startTime":2005.49,"endTime":2009.45,"body":"said, what if we built this"},{"speaker":"Russ Aldridge","startTime":2005.49,"endTime":2009.45,"body":"thing for real, and we used"},{"speaker":"Russ Aldridge","startTime":2009.45,"endTime":2013.95,"body":"Intel Atom processors to run the"},{"speaker":"Russ Aldridge","startTime":2009.45,"endTime":2013.95,"body":"various machines within it. And"},{"speaker":"Russ Aldridge","startTime":2013.95,"endTime":2020.3700000000001,"body":"they loved the idea. Pitched it"},{"speaker":"Russ Aldridge","startTime":2013.95,"endTime":2020.3700000000001,"body":"again, from concept to delivery."},{"speaker":"Russ Aldridge","startTime":2020.43,"endTime":2024.05,"body":"I mean, the craziest project we"},{"speaker":"Russ Aldridge","startTime":2020.43,"endTime":2024.05,"body":"worked that's when we hired our"},{"speaker":"Russ Aldridge","startTime":2065.92,"endTime":2070.12,"body":"first employee. We did two"},{"speaker":"Russ Aldridge","startTime":2065.92,"endTime":2070.12,"body":"months of 80 hour weeks back to"},{"speaker":"Russ Aldridge","startTime":2070.12,"endTime":2074.92,"body":"back. And when we loaded it in"},{"speaker":"Russ Aldridge","startTime":2070.12,"endTime":2074.92,"body":"the truck to drive it out to San"},{"speaker":"Russ Aldridge","startTime":2074.92,"endTime":2080.26,"body":"Francisco, it still wasn't"},{"speaker":"Russ Aldridge","startTime":2074.92,"endTime":2080.26,"body":"working. And no pressure, no"},{"speaker":"Russ Aldridge","startTime":2080.26,"endTime":2083.8,"body":"pressure. And Mark's wife, I"},{"speaker":"Russ Aldridge","startTime":2080.26,"endTime":2083.8,"body":"think, was actually having a"},{"speaker":"Russ Aldridge","startTime":2083.8,"endTime":2087.18,"body":"baby at the time. So she had her"},{"speaker":"Russ Aldridge","startTime":2083.8,"endTime":2087.18,"body":"baby. Goodness, she had her baby"},{"speaker":"Russ Aldridge","startTime":2087.18,"endTime":2090.06,"body":"while I drove the truck out, and"},{"speaker":"Russ Aldridge","startTime":2087.18,"endTime":2090.06,"body":"then he flew out and met me. And"},{"speaker":"Russ Aldridge","startTime":2090.06,"endTime":2092.46,"body":"it was like, if you watch Top"},{"speaker":"Russ Aldridge","startTime":2090.06,"endTime":2092.46,"body":"Gear, it's like a Top Gear race,"},{"speaker":"Russ Aldridge","startTime":2092.46,"endTime":2095.16,"body":"where they meet at the same"},{"speaker":"Russ Aldridge","startTime":2092.46,"endTime":2095.16,"body":"place. We pulled it out of the"},{"speaker":"Russ Aldridge","startTime":2095.16,"endTime":2100.14,"body":"truck, put it together, did some"},{"speaker":"Russ Aldridge","startTime":2095.16,"endTime":2100.14,"body":"tweaks, and literally, by the"},{"speaker":"Russ Aldridge","startTime":2100.14,"endTime":2106.46,"body":"grace of God, somehow it worked."},{"speaker":"Russ Aldridge","startTime":2100.14,"endTime":2106.46,"body":"Wow. Yeah. So we, we got there,"},{"speaker":"Russ Aldridge","startTime":2106.46,"endTime":2108.8599999999997,"body":"pulled out of the truck, and as"},{"speaker":"Russ Aldridge","startTime":2106.46,"endTime":2108.8599999999997,"body":"I said, By the grace of God, it"},{"speaker":"Russ Aldridge","startTime":2108.8599999999997,"endTime":2114.44,"body":"worked. And it was, it was"},{"speaker":"Russ Aldridge","startTime":2108.8599999999997,"endTime":2114.44,"body":"great. They Intel is very"},{"speaker":"Russ Aldridge","startTime":2114.44,"endTime":2116.8399999999997,"body":"excited. They told us later,"},{"speaker":"Russ Aldridge","startTime":2114.44,"endTime":2116.8399999999997,"body":"they said we didn't think there"},{"speaker":"Russ Aldridge","startTime":2116.8399999999997,"endTime":2119.48,"body":"was any, any way that you could"},{"speaker":"Russ Aldridge","startTime":2116.8399999999997,"endTime":2119.48,"body":"do it. And we said, Yeah, we"},{"speaker":"Russ Aldridge","startTime":2119.48,"endTime":2125.3599999999997,"body":"didn't think so either, but, but"},{"speaker":"Russ Aldridge","startTime":2119.48,"endTime":2125.3599999999997,"body":"it worked. And although, you"},{"speaker":"Russ Aldridge","startTime":2125.3599999999997,"endTime":2127.8399999999997,"body":"know, no other customers are"},{"speaker":"Russ Aldridge","startTime":2125.3599999999997,"endTime":2127.8399999999997,"body":"coming to us saying, Hey, can"},{"speaker":"Russ Aldridge","startTime":2127.8399999999997,"endTime":2132.58,"body":"you make, you know, you know,"},{"speaker":"Russ Aldridge","startTime":2127.8399999999997,"endTime":2132.58,"body":"machine that mimics a music"},{"speaker":"Russ Aldridge","startTime":2132.58,"endTime":2135.58,"body":"video. It's always been"},{"speaker":"Russ Aldridge","startTime":2132.58,"endTime":2135.58,"body":"something we could point back"},{"speaker":"Russ Aldridge","startTime":2135.58,"endTime":2139.24,"body":"to. When customers ask us, can"},{"speaker":"Russ Aldridge","startTime":2135.58,"endTime":2139.24,"body":"you really do our project? We"},{"speaker":"Russ Aldridge","startTime":2139.24,"endTime":2142.18,"body":"can point to that and say, Well,"},{"speaker":"Russ Aldridge","startTime":2139.24,"endTime":2142.18,"body":"we did that. And I go, Oh, yeah,"},{"speaker":"Russ Aldridge","startTime":2142.18,"endTime":2145.24,"body":"you can definitely do my"},{"speaker":"Russ Aldridge","startTime":2142.18,"endTime":2145.24,"body":"project. So, yeah, it's been a"},{"speaker":"Russ Aldridge","startTime":2145.24,"endTime":2150.36,"body":"great, recruiting tool, a great"},{"speaker":"Russ Aldridge","startTime":2145.24,"endTime":2150.36,"body":"way just to show proficiency in"},{"speaker":"Russ Aldridge","startTime":2150.36,"endTime":2151.56,"body":"the industry. So"},{"speaker":"Aaron Moncur","startTime":2152.1,"endTime":2157.08,"body":"and it's really"},{"speaker":"Aaron Moncur","startTime":2152.1,"endTime":2157.08,"body":"not possible to communicate how"},{"speaker":"Aaron Moncur","startTime":2157.5,"endTime":2162.42,"body":"challenging and how detailed and"},{"speaker":"Aaron Moncur","startTime":2157.5,"endTime":2162.42,"body":"complex this machine is. This"},{"speaker":"Aaron Moncur","startTime":2162.42,"endTime":2166.46,"body":"trade show demo is just with"},{"speaker":"Aaron Moncur","startTime":2162.42,"endTime":2166.46,"body":"words. So I encourage all of you"},{"speaker":"Aaron Moncur","startTime":2166.46,"endTime":2171.2,"body":"out there go to YouTube, type in"},{"speaker":"Aaron Moncur","startTime":2166.46,"endTime":2171.2,"body":"what? Pipe Dream? Ana music,"},{"speaker":"Aaron Moncur","startTime":2171.2,"endTime":2175.04,"body":"sisu, that should bring it up"},{"speaker":"Aaron Moncur","startTime":2171.2,"endTime":2175.04,"body":"and watch this video. It's"},{"speaker":"Aaron Moncur","startTime":2175.04,"endTime":2177.2599999999998,"body":"incredible. It is so cool."},{"speaker":"Russ Aldridge","startTime":2177.92,"endTime":2180.2599999999998,"body":"Yeah, Intel did a"},{"speaker":"Russ Aldridge","startTime":2177.92,"endTime":2180.2599999999998,"body":"video. If you do Intel pipe"},{"speaker":"Russ Aldridge","startTime":2180.2599999999998,"endTime":2183.7999999999997,"body":"dream and find the video that"},{"speaker":"Russ Aldridge","startTime":2180.2599999999998,"endTime":2183.7999999999997,"body":"was made by Intel, it probably"},{"speaker":"Russ Aldridge","startTime":2183.7999999999997,"endTime":2186.4,"body":"has the best sound. It's"},{"speaker":"Russ Aldridge","startTime":2183.7999999999997,"endTime":2186.4,"body":"probably the best. Video of it."},{"speaker":"Aaron Moncur","startTime":2186.52,"endTime":2190.0,"body":"Great. Okay,"},{"speaker":"Aaron Moncur","startTime":2186.52,"endTime":2190.0,"body":"great. All right, so let's talk"},{"speaker":"Aaron Moncur","startTime":2190.0,"endTime":2193.7799999999997,"body":"about a project that your team"},{"speaker":"Aaron Moncur","startTime":2190.0,"endTime":2193.7799999999997,"body":"did very recently. So we're"},{"speaker":"Aaron Moncur","startTime":2193.7799999999997,"endTime":2198.7,"body":"still in the whole COVID area"},{"speaker":"Aaron Moncur","startTime":2193.7799999999997,"endTime":2198.7,"body":"right now, and ventilators are"},{"speaker":"Aaron Moncur","startTime":2198.7,"endTime":2204.1,"body":"in short supply and high demand."},{"speaker":"Aaron Moncur","startTime":2198.7,"endTime":2204.1,"body":"What has sisu done recently to"},{"speaker":"Aaron Moncur","startTime":2204.1,"endTime":2205.24,"body":"help on that front?"},{"speaker":"Russ Aldridge","startTime":2205.2999999999997,"endTime":2209.52,"body":"Yeah, so in mid"},{"speaker":"Russ Aldridge","startTime":2205.2999999999997,"endTime":2209.52,"body":"March, it's not, thankfully,"},{"speaker":"Russ Aldridge","startTime":2209.52,"endTime":2213.42,"body":"it's, you know, it's not as big"},{"speaker":"Russ Aldridge","startTime":2209.52,"endTime":2213.42,"body":"a deal right now we've been able"},{"speaker":"Russ Aldridge","startTime":2213.42,"endTime":2216.0,"body":"to, you know, flat, that the"},{"speaker":"Russ Aldridge","startTime":2213.42,"endTime":2216.0,"body":"curve has been flattened to"},{"speaker":"Russ Aldridge","startTime":2216.0,"endTime":2219.18,"body":"where we're not overwhelming the"},{"speaker":"Russ Aldridge","startTime":2216.0,"endTime":2219.18,"body":"system. But in mid March in"},{"speaker":"Russ Aldridge","startTime":2219.18,"endTime":2224.1,"body":"Italy, there were people were"},{"speaker":"Russ Aldridge","startTime":2219.18,"endTime":2224.1,"body":"running out of ventilators. And"},{"speaker":"Russ Aldridge","startTime":2224.1,"endTime":2226.58,"body":"so the option that people had,"},{"speaker":"Russ Aldridge","startTime":2224.1,"endTime":2226.58,"body":"you know, their health care"},{"speaker":"Russ Aldridge","startTime":2226.58,"endTime":2230.6,"body":"system was completely"},{"speaker":"Russ Aldridge","startTime":2226.58,"endTime":2230.6,"body":"overwhelmed. If you had a very"},{"speaker":"Russ Aldridge","startTime":2230.6,"endTime":2234.14,"body":"bad case of COVID 19, your"},{"speaker":"Russ Aldridge","startTime":2230.6,"endTime":2234.14,"body":"choices were a ventilator, if"},{"speaker":"Russ Aldridge","startTime":2234.14,"endTime":2237.02,"body":"you were lucky, and if not, you"},{"speaker":"Russ Aldridge","startTime":2234.14,"endTime":2237.02,"body":"got a morphine drip until you"},{"speaker":"Russ Aldridge","startTime":2237.02,"endTime":2241.64,"body":"passed away. And it was just a,"},{"speaker":"Russ Aldridge","startTime":2237.02,"endTime":2241.64,"body":"you know, a horrible thing. And"},{"speaker":"Russ Aldridge","startTime":2241.64,"endTime":2245.72,"body":"New York, at the time, was"},{"speaker":"Russ Aldridge","startTime":2241.64,"endTime":2245.72,"body":"headed in that same direction."},{"speaker":"Russ Aldridge","startTime":2245.84,"endTime":2248.7999999999997,"body":"And and they said that, you know"},{"speaker":"Russ Aldridge","startTime":2245.84,"endTime":2248.7999999999997,"body":"New York, well, we got a call"},{"speaker":"Russ Aldridge","startTime":2248.7999999999997,"endTime":2251.74,"body":"from a guy that we've done"},{"speaker":"Russ Aldridge","startTime":2248.7999999999997,"endTime":2251.74,"body":"business with before that's"},{"speaker":"Russ Aldridge","startTime":2251.74,"endTime":2255.82,"body":"funded a number of our projects,"},{"speaker":"Russ Aldridge","startTime":2251.74,"endTime":2255.82,"body":"and he said, Hey, look what's"},{"speaker":"Russ Aldridge","startTime":2255.82,"endTime":2258.82,"body":"happening in Italy. New York's"},{"speaker":"Russ Aldridge","startTime":2255.82,"endTime":2258.82,"body":"going to project it to be in the"},{"speaker":"Russ Aldridge","startTime":2258.82,"endTime":2262.42,"body":"same place in two to three"},{"speaker":"Russ Aldridge","startTime":2258.82,"endTime":2262.42,"body":"weeks. And he sent us an article"},{"speaker":"Russ Aldridge","startTime":2262.42,"endTime":2266.16,"body":"from 10 years ago about a"},{"speaker":"Russ Aldridge","startTime":2262.42,"endTime":2266.16,"body":"mechanical ventilator that a"},{"speaker":"Russ Aldridge","startTime":2266.16,"endTime":2270.48,"body":"team from MIT had concepted, and"},{"speaker":"Russ Aldridge","startTime":2266.16,"endTime":2270.48,"body":"said, Could we do something like"},{"speaker":"Russ Aldridge","startTime":2270.48,"endTime":2273.54,"body":"this, where we squeeze one of"},{"speaker":"Russ Aldridge","startTime":2270.48,"endTime":2273.54,"body":"these manual resuscitation bags,"},{"speaker":"Russ Aldridge","startTime":2273.54,"endTime":2277.86,"body":"like the ones you see on the ER"},{"speaker":"Russ Aldridge","startTime":2273.54,"endTime":2277.86,"body":"shows. He said, Could sisu build"},{"speaker":"Russ Aldridge","startTime":2277.86,"endTime":2281.22,"body":"something like that? And I said,"},{"speaker":"Russ Aldridge","startTime":2277.86,"endTime":2281.22,"body":"Absolutely. And said, how long"},{"speaker":"Russ Aldridge","startTime":2281.22,"endTime":2284.52,"body":"would it take? Said, I don't"},{"speaker":"Russ Aldridge","startTime":2281.22,"endTime":2284.52,"body":"know. Let's find out. He said,"},{"speaker":"Russ Aldridge","startTime":2284.52,"endTime":2286.94,"body":"We need it in, you know, two to"},{"speaker":"Russ Aldridge","startTime":2284.52,"endTime":2286.94,"body":"three weeks, because they're"},{"speaker":"Russ Aldridge","startTime":2286.94,"endTime":2291.92,"body":"going to be out. So that was the"},{"speaker":"Russ Aldridge","startTime":2286.94,"endTime":2291.92,"body":"goal. We dropped everything. We"},{"speaker":"Russ Aldridge","startTime":2291.92,"endTime":2295.88,"body":"worked around the clock. I think"},{"speaker":"Russ Aldridge","startTime":2291.92,"endTime":2295.88,"body":"the record was, I think we hit"},{"speaker":"Russ Aldridge","startTime":2295.88,"endTime":2298.58,"body":"the record of number of hours"},{"speaker":"Russ Aldridge","startTime":2295.88,"endTime":2298.58,"body":"for somebody at sisu. I think"},{"speaker":"Russ Aldridge","startTime":2298.58,"endTime":2302.72,"body":"actually me and Mark tied the"},{"speaker":"Russ Aldridge","startTime":2298.58,"endTime":2302.72,"body":"record at 96 hours for the most"},{"speaker":"Russ Aldridge","startTime":2302.72,"endTime":2307.12,"body":"hours worked in a week. And it"},{"speaker":"Russ Aldridge","startTime":2302.72,"endTime":2307.12,"body":"wasn't one week, it was week"},{"speaker":"Russ Aldridge","startTime":2307.12,"endTime":2314.2,"body":"after week. So anyway, we ended"},{"speaker":"Russ Aldridge","startTime":2307.12,"endTime":2314.2,"body":"up after 16 days later, we had"},{"speaker":"Russ Aldridge","startTime":2314.2,"endTime":2318.88,"body":"100 units on the table that were"},{"speaker":"Russ Aldridge","startTime":2314.2,"endTime":2318.88,"body":"ready team days. Wow. That's"},{"speaker":"Russ Aldridge","startTime":2319.0,"endTime":2322.84,"body":"incredible. It was unbelievable."},{"speaker":"Russ Aldridge","startTime":2319.0,"endTime":2322.84,"body":"What did you move"},{"speaker":"Aaron Moncur","startTime":2322.84,"endTime":2325.36,"body":"so fast? So I"},{"speaker":"Russ Aldridge","startTime":2325.36,"endTime":2328.74,"body":"mean, we started"},{"speaker":"Russ Aldridge","startTime":2325.36,"endTime":2328.74,"body":"out by, you know, the news just"},{"speaker":"Russ Aldridge","startTime":2328.74,"endTime":2331.14,"body":"did a story on us, and one of"},{"speaker":"Russ Aldridge","startTime":2328.74,"endTime":2331.14,"body":"the things I said in the news"},{"speaker":"Russ Aldridge","startTime":2331.14,"endTime":2333.06,"body":"was, you know, when the guy"},{"speaker":"Russ Aldridge","startTime":2331.14,"endTime":2333.06,"body":"called said, can you build a"},{"speaker":"Russ Aldridge","startTime":2333.06,"endTime":2335.4,"body":"ventilator? And I said,"},{"speaker":"Russ Aldridge","startTime":2333.06,"endTime":2335.4,"body":"Absolutely. What's a ventilator?"},{"speaker":"Russ Aldridge","startTime":2335.4,"endTime":2338.34,"body":"And we really didn't, we didn't"},{"speaker":"Russ Aldridge","startTime":2335.4,"endTime":2338.34,"body":"know. We'd never, you know,"},{"speaker":"Russ Aldridge","startTime":2338.34,"endTime":2340.62,"body":"we've heard of them, but what"},{"speaker":"Russ Aldridge","startTime":2338.34,"endTime":2340.62,"body":"does it even do? So the first"},{"speaker":"Russ Aldridge","startTime":2340.62,"endTime":2342.7799999999997,"body":"thing was just to learn"},{"speaker":"Russ Aldridge","startTime":2340.62,"endTime":2342.7799999999997,"body":"everything we could about it. So"},{"speaker":"Russ Aldridge","startTime":2342.7799999999997,"endTime":2346.08,"body":"of course, we went to YouTube"},{"speaker":"Russ Aldridge","startTime":2342.7799999999997,"endTime":2346.08,"body":"and we watched, like, we"},{"speaker":"Russ Aldridge","startTime":2346.08,"endTime":2348.5,"body":"literally just watched a lot of"},{"speaker":"Russ Aldridge","startTime":2346.08,"endTime":2348.5,"body":"YouTube videos, and then we"},{"speaker":"Russ Aldridge","startTime":2348.5,"endTime":2354.56,"body":"started calling people, and we"},{"speaker":"Russ Aldridge","startTime":2348.5,"endTime":2354.56,"body":"talked to maybe 20 different"},{"speaker":"Russ Aldridge","startTime":2355.4,"endTime":2357.86,"body":"respiratory therapists,"},{"speaker":"Russ Aldridge","startTime":2355.4,"endTime":2357.86,"body":"pulmonologists,"},{"speaker":"Russ Aldridge","startTime":2357.86,"endTime":2361.22,"body":"anesthesiologists, critical care"},{"speaker":"Russ Aldridge","startTime":2357.86,"endTime":2361.22,"body":"nurses, and just gathered"},{"speaker":"Russ Aldridge","startTime":2361.22,"endTime":2364.7,"body":"information as quickly as we"},{"speaker":"Russ Aldridge","startTime":2361.22,"endTime":2364.7,"body":"could. And then we just started"},{"speaker":"Russ Aldridge","startTime":2364.7,"endTime":2368.2,"body":"buying stuff. We bought"},{"speaker":"Russ Aldridge","startTime":2364.7,"endTime":2368.2,"body":"everything that we could think"},{"speaker":"Russ Aldridge","startTime":2368.2,"endTime":2371.62,"body":"of that might be useful. And"},{"speaker":"Russ Aldridge","startTime":2368.2,"endTime":2371.62,"body":"while design was going on, we"},{"speaker":"Russ Aldridge","startTime":2371.62,"endTime":2376.84,"body":"were calling up shops, you know,"},{"speaker":"Russ Aldridge","startTime":2371.62,"endTime":2376.84,"body":"manufacturers, metal shops and"},{"speaker":"Russ Aldridge","startTime":2376.84,"endTime":2380.38,"body":"everything, and saying, Hey,"},{"speaker":"Russ Aldridge","startTime":2376.84,"endTime":2380.38,"body":"we're going to build this thing."},{"speaker":"Russ Aldridge","startTime":2380.38,"endTime":2382.96,"body":"We need to get it done as"},{"speaker":"Russ Aldridge","startTime":2380.38,"endTime":2382.96,"body":"quickly as possible, because"},{"speaker":"Russ Aldridge","startTime":2382.96,"endTime":2385.12,"body":"they're running out of"},{"speaker":"Russ Aldridge","startTime":2382.96,"endTime":2385.12,"body":"ventilators in New York. Do you"},{"speaker":"Russ Aldridge","startTime":2385.12,"endTime":2388.14,"body":"want to help? And everybody"},{"speaker":"Russ Aldridge","startTime":2385.12,"endTime":2388.14,"body":"said, Absolutely, we'll drop"},{"speaker":"Russ Aldridge","startTime":2388.14,"endTime":2392.64,"body":"everything and make this happen."},{"speaker":"Russ Aldridge","startTime":2388.14,"endTime":2392.64,"body":"And so we would literally get"},{"speaker":"Russ Aldridge","startTime":2392.64,"endTime":2396.9,"body":"parts designed that day, and"},{"speaker":"Russ Aldridge","startTime":2392.64,"endTime":2396.9,"body":"they would build them overnight,"},{"speaker":"Russ Aldridge","startTime":2396.9,"endTime":2399.66,"body":"and we would have them the next"},{"speaker":"Russ Aldridge","startTime":2396.9,"endTime":2399.66,"body":"day, which usually, as you many"},{"speaker":"Russ Aldridge","startTime":2399.66,"endTime":2401.94,"body":"of you know, if you try to get"},{"speaker":"Russ Aldridge","startTime":2399.66,"endTime":2401.94,"body":"custom parts, you know, you're"},{"speaker":"Russ Aldridge","startTime":2401.94,"endTime":2405.72,"body":"anywhere from three to six weeks"},{"speaker":"Russ Aldridge","startTime":2401.94,"endTime":2405.72,"body":"out, yeah, and folks would turn"},{"speaker":"Russ Aldridge","startTime":2405.72,"endTime":2408.62,"body":"them overnight. We would get"},{"speaker":"Russ Aldridge","startTime":2405.72,"endTime":2408.62,"body":"them in, we'd put it all"},{"speaker":"Russ Aldridge","startTime":2408.62,"endTime":2412.46,"body":"together. It was just a beehive"},{"speaker":"Russ Aldridge","startTime":2408.62,"endTime":2412.46,"body":"of activity. We called everybody"},{"speaker":"Russ Aldridge","startTime":2412.46,"endTime":2416.42,"body":"back in. Everybody wore masks,"},{"speaker":"Russ Aldridge","startTime":2412.46,"endTime":2416.42,"body":"but it was just kind of a hey,"},{"speaker":"Russ Aldridge","startTime":2416.42,"endTime":2419.9,"body":"we know this virus is out there,"},{"speaker":"Russ Aldridge","startTime":2416.42,"endTime":2419.9,"body":"but we've got a job to do."},{"speaker":"Russ Aldridge","startTime":2420.86,"endTime":2424.94,"body":"Let's, let's get this done. And"},{"speaker":"Russ Aldridge","startTime":2420.86,"endTime":2424.94,"body":"we just had, you know, we"},{"speaker":"Russ Aldridge","startTime":2424.94,"endTime":2427.84,"body":"usually use a very precise"},{"speaker":"Russ Aldridge","startTime":2424.94,"endTime":2427.84,"body":"project management system we use"},{"speaker":"Russ Aldridge","startTime":2427.84,"endTime":2432.2799999999997,"body":"agile that honestly, all went"},{"speaker":"Russ Aldridge","startTime":2427.84,"endTime":2432.2799999999997,"body":"completely out the window, and"},{"speaker":"Russ Aldridge","startTime":2432.2799999999997,"endTime":2436.66,"body":"it was just the, you know,"},{"speaker":"Russ Aldridge","startTime":2432.2799999999997,"endTime":2436.66,"body":"people working on everything was"},{"speaker":"Russ Aldridge","startTime":2436.66,"endTime":2439.18,"body":"done in parallel. Said, let's"},{"speaker":"Russ Aldridge","startTime":2436.66,"endTime":2439.18,"body":"work on, what are the number?"},{"speaker":"Russ Aldridge","startTime":2439.18,"endTime":2441.34,"body":"What are the designs that we"},{"speaker":"Russ Aldridge","startTime":2439.18,"endTime":2441.34,"body":"could do for this? And said,"},{"speaker":"Russ Aldridge","startTime":2441.34,"endTime":2444.7,"body":"okay, these top three are the"},{"speaker":"Russ Aldridge","startTime":2441.34,"endTime":2444.7,"body":"best. Let's work on those all"},{"speaker":"Russ Aldridge","startTime":2444.7,"endTime":2449.04,"body":"together. So if one fails, we"},{"speaker":"Russ Aldridge","startTime":2444.7,"endTime":2449.04,"body":"can pick up the other one, and"},{"speaker":"Russ Aldridge","startTime":2449.1,"endTime":2451.2599999999998,"body":"things would fail. They wouldn't"},{"speaker":"Russ Aldridge","startTime":2449.1,"endTime":2451.2599999999998,"body":"quite work, right? Parts"},{"speaker":"Russ Aldridge","startTime":2451.2599999999998,"endTime":2456.72,"body":"wouldn't work. We just started"},{"speaker":"Russ Aldridge","startTime":2451.2599999999998,"endTime":2456.72,"body":"buying motors like crazy. We got"},{"speaker":"Russ Aldridge","startTime":2456.72,"endTime":2459.9,"body":"the PCB designed and sent out."},{"speaker":"Russ Aldridge","startTime":2456.72,"endTime":2459.9,"body":"Had a microcontroller on it,"},{"speaker":"Russ Aldridge","startTime":2459.9,"endTime":2465.0,"body":"switches and a bunch of"},{"speaker":"Russ Aldridge","startTime":2459.9,"endTime":2465.0,"body":"software. So we prototyped as"},{"speaker":"Russ Aldridge","startTime":2465.0,"endTime":2467.36,"body":"quick as we could when it came"},{"speaker":"Russ Aldridge","startTime":2465.0,"endTime":2467.36,"body":"time to actually build the"},{"speaker":"Russ Aldridge","startTime":2467.36,"endTime":2469.64,"body":"prototype, you know, usually"},{"speaker":"Russ Aldridge","startTime":2467.36,"endTime":2469.64,"body":"you'll build maybe five of"},{"speaker":"Russ Aldridge","startTime":2469.64,"endTime":2471.7999999999997,"body":"something, you know, if it's"},{"speaker":"Russ Aldridge","startTime":2469.64,"endTime":2471.7999999999997,"body":"going to be a production piece"},{"speaker":"Russ Aldridge","startTime":2471.7999999999997,"endTime":2474.38,"body":"of equipment, maybe you build"},{"speaker":"Russ Aldridge","startTime":2471.7999999999997,"endTime":2474.38,"body":"five at first, because, you"},{"speaker":"Russ Aldridge","startTime":2474.38,"endTime":2478.52,"body":"know, it's not going to work."},{"speaker":"Russ Aldridge","startTime":2474.38,"endTime":2478.52,"body":"And talk to our, you know, the"},{"speaker":"Russ Aldridge","startTime":2478.52,"endTime":2482.6,"body":"guy who's funding all this, and"},{"speaker":"Russ Aldridge","startTime":2478.52,"endTime":2482.6,"body":"said, he said, where are you at?"},{"speaker":"Russ Aldridge","startTime":2482.6,"endTime":2486.64,"body":"And I said, Well, we're about to"},{"speaker":"Russ Aldridge","startTime":2482.6,"endTime":2486.64,"body":"order the first design. You. And"},{"speaker":"Russ Aldridge","startTime":2486.64,"endTime":2493.42,"body":"this was maybe 13 days in, and"},{"speaker":"Russ Aldridge","startTime":2486.64,"endTime":2493.42,"body":"and he said, What do you how"},{"speaker":"Russ Aldridge","startTime":2493.42,"endTime":2496.72,"body":"many gonna order? And I said,"},{"speaker":"Russ Aldridge","startTime":2493.42,"endTime":2496.72,"body":"oh, five to 10. He said, I want"},{"speaker":"Russ Aldridge","startTime":2496.72,"endTime":2501.46,"body":"you to do 100 and so, you know,"},{"speaker":"Russ Aldridge","startTime":2496.72,"endTime":2501.46,"body":"that's, that's just insanity,"},{"speaker":"Russ Aldridge","startTime":2501.46,"endTime":2504.2799999999997,"body":"right? You never build 100 of a"},{"speaker":"Russ Aldridge","startTime":2501.46,"endTime":2504.2799999999997,"body":"prototype, because they're,"},{"speaker":"Russ Aldridge","startTime":2504.2799999999997,"endTime":2508.32,"body":"they're going to be wrong. And"},{"speaker":"Russ Aldridge","startTime":2504.2799999999997,"endTime":2508.32,"body":"so we'd already ordered, I"},{"speaker":"Russ Aldridge","startTime":2508.32,"endTime":2511.38,"body":"think, the circuit board one"},{"speaker":"Russ Aldridge","startTime":2508.32,"endTime":2511.38,"body":"time. Or did we, I can't"},{"speaker":"Russ Aldridge","startTime":2511.38,"endTime":2514.5,"body":"remember, but we did. We ordered"},{"speaker":"Russ Aldridge","startTime":2511.38,"endTime":2514.5,"body":"100 of them, and they all came"},{"speaker":"Russ Aldridge","startTime":2514.5,"endTime":2517.74,"body":"in. And of course, there were"},{"speaker":"Russ Aldridge","startTime":2514.5,"endTime":2517.74,"body":"little issues here and there,"},{"speaker":"Russ Aldridge","startTime":2517.74,"endTime":2522.48,"body":"but they worked. And it's, you"},{"speaker":"Russ Aldridge","startTime":2517.74,"endTime":2522.48,"body":"know, people stayed up all night"},{"speaker":"Russ Aldridge","startTime":2522.48,"endTime":2526.7,"body":"long, doing reworks on PCBs and"},{"speaker":"Russ Aldridge","startTime":2522.48,"endTime":2526.7,"body":"putting it all together. And so"},{"speaker":"Russ Aldridge","startTime":2526.7,"endTime":2530.84,"body":"they were ready, and New York"},{"speaker":"Russ Aldridge","startTime":2526.7,"endTime":2530.84,"body":"came to within a day or two of"},{"speaker":"Russ Aldridge","startTime":2530.84,"endTime":2533.48,"body":"running out of ventilators"},{"speaker":"Russ Aldridge","startTime":2530.84,"endTime":2533.48,"body":"before things started to go back"},{"speaker":"Russ Aldridge","startTime":2533.48,"endTime":2538.58,"body":"down. And it was, it was a nail"},{"speaker":"Russ Aldridge","startTime":2533.48,"endTime":2538.58,"body":"biter. And you know, we're very"},{"speaker":"Russ Aldridge","startTime":2538.58,"endTime":2542.06,"body":"blessed. We didn't have to use"},{"speaker":"Russ Aldridge","startTime":2538.58,"endTime":2542.06,"body":"those, but we continue to work"},{"speaker":"Russ Aldridge","startTime":2542.06,"endTime":2548.02,"body":"on them, and we've made another"},{"speaker":"Russ Aldridge","startTime":2542.06,"endTime":2548.02,"body":"couple of revisions, and now we"},{"speaker":"Russ Aldridge","startTime":2548.02,"endTime":2551.86,"body":"have orders for about 1000 of"},{"speaker":"Russ Aldridge","startTime":2548.02,"endTime":2551.86,"body":"them pending for local"},{"speaker":"Russ Aldridge","startTime":2551.86,"endTime":2555.2799999999997,"body":"hospitals. And then the the army"},{"speaker":"Russ Aldridge","startTime":2551.86,"endTime":2555.2799999999997,"body":"is looking at buying up to"},{"speaker":"Russ Aldridge","startTime":2555.2799999999997,"endTime":2558.2799999999997,"body":"10,000 of them, basically as an"},{"speaker":"Russ Aldridge","startTime":2555.2799999999997,"endTime":2558.2799999999997,"body":"insurance policy in case. We've"},{"speaker":"Russ Aldridge","startTime":2558.2799999999997,"endTime":2562.36,"body":"got a second wave of this thing"},{"speaker":"Russ Aldridge","startTime":2558.2799999999997,"endTime":2562.36,"body":"coming back. So we may sell we"},{"speaker":"Russ Aldridge","startTime":2562.36,"endTime":2566.1,"body":"may sell a few 1000, we may sell"},{"speaker":"Russ Aldridge","startTime":2562.36,"endTime":2566.1,"body":"none. We don't know, but what"},{"speaker":"Aaron Moncur","startTime":2566.1,"endTime":2570.6,"body":"an incredible"},{"speaker":"Aaron Moncur","startTime":2566.1,"endTime":2570.6,"body":"story, though. What? What's the"},{"speaker":"Aaron Moncur","startTime":2570.6,"endTime":2573.7799999999997,"body":"cost of that? I because I know"},{"speaker":"Aaron Moncur","startTime":2570.6,"endTime":2573.7799999999997,"body":"some of the ventilators out"},{"speaker":"Aaron Moncur","startTime":2573.7799999999997,"endTime":2576.96,"body":"there, the ones that have been"},{"speaker":"Aaron Moncur","startTime":2573.7799999999997,"endTime":2576.96,"body":"used in the past there, I think"},{"speaker":"Aaron Moncur","startTime":2576.96,"endTime":2580.56,"body":"they're pretty expensive, you"},{"speaker":"Aaron Moncur","startTime":2576.96,"endTime":2580.56,"body":"know, $20,000 or so. What? What"},{"speaker":"Aaron Moncur","startTime":2580.56,"endTime":2581.7599999999998,"body":"are yours costing? Yeah,"},{"speaker":"Russ Aldridge","startTime":2581.7599999999998,"endTime":2583.32,"body":"so the"},{"speaker":"Russ Aldridge","startTime":2581.7599999999998,"endTime":2583.32,"body":"ventilators now ranged anywhere"},{"speaker":"Russ Aldridge","startTime":2583.32,"endTime":2588.44,"body":"from 20,000 to $60,000"},{"speaker":"Russ Aldridge","startTime":2583.32,"endTime":2588.44,"body":"typically, the cost of materials"},{"speaker":"Russ Aldridge","startTime":2588.44,"endTime":2594.02,"body":"on ours and the labor were just"},{"speaker":"Russ Aldridge","startTime":2588.44,"endTime":2594.02,"body":"over $2,000 now, of course, we"},{"speaker":"Russ Aldridge","startTime":2594.02,"endTime":2596.42,"body":"put a lot of effort into the"},{"speaker":"Russ Aldridge","startTime":2594.02,"endTime":2596.42,"body":"software. There's a number of"},{"speaker":"Russ Aldridge","startTime":2596.42,"endTime":2600.02,"body":"teams that have done similar"},{"speaker":"Russ Aldridge","startTime":2596.42,"endTime":2600.02,"body":"things. MIT came out with one"},{"speaker":"Russ Aldridge","startTime":2600.02,"endTime":2603.02,"body":"University of Minnesota, a lot"},{"speaker":"Russ Aldridge","startTime":2600.02,"endTime":2603.02,"body":"of people trying to solve this"},{"speaker":"Russ Aldridge","startTime":2603.02,"endTime":2607.12,"body":"problem. We took the route a"},{"speaker":"Russ Aldridge","startTime":2603.02,"endTime":2607.12,"body":"little bit different. Instead of"},{"speaker":"Russ Aldridge","startTime":2607.12,"endTime":2609.22,"body":"finding the cheapest way, you"},{"speaker":"Russ Aldridge","startTime":2607.12,"endTime":2609.22,"body":"know, some of them are saying we"},{"speaker":"Russ Aldridge","startTime":2609.22,"endTime":2612.64,"body":"can do it for $500 we said,"},{"speaker":"Russ Aldridge","startTime":2609.22,"endTime":2612.64,"body":"well, this thing's got to last"},{"speaker":"Russ Aldridge","startTime":2612.64,"endTime":2617.68,"body":"for 800,000 cycles a month. So"},{"speaker":"Russ Aldridge","startTime":2612.64,"endTime":2617.68,"body":"you may have a device that needs"},{"speaker":"Russ Aldridge","startTime":2617.68,"endTime":2621.22,"body":"to do millions of cycles. Say,"},{"speaker":"Russ Aldridge","startTime":2617.68,"endTime":2621.22,"body":"Let's, let's make it so it can"},{"speaker":"Russ Aldridge","startTime":2621.22,"endTime":2626.2799999999997,"body":"do millions of cycles. So we use"},{"speaker":"Russ Aldridge","startTime":2621.22,"endTime":2626.2799999999997,"body":"very industrial parts. And then,"},{"speaker":"Russ Aldridge","startTime":2626.2799999999997,"endTime":2629.52,"body":"as far as the software goes,"},{"speaker":"Russ Aldridge","startTime":2626.2799999999997,"endTime":2629.52,"body":"many of these simpler ones are"},{"speaker":"Russ Aldridge","startTime":2629.52,"endTime":2632.52,"body":"just made, so they'll just push"},{"speaker":"Russ Aldridge","startTime":2629.52,"endTime":2632.52,"body":"a specific volume of air, you"},{"speaker":"Russ Aldridge","startTime":2632.52,"endTime":2635.16,"body":"know, regardless of what the"},{"speaker":"Russ Aldridge","startTime":2632.52,"endTime":2635.16,"body":"patient's doing, which is great."},{"speaker":"Russ Aldridge","startTime":2635.22,"endTime":2639.42,"body":"If the patient is completely,"},{"speaker":"Russ Aldridge","startTime":2635.22,"endTime":2639.42,"body":"you know, paralyzed, they but as"},{"speaker":"Russ Aldridge","startTime":2639.42,"endTime":2641.82,"body":"they start to wake up, or if"},{"speaker":"Russ Aldridge","startTime":2639.42,"endTime":2641.82,"body":"they started to breathe on their"},{"speaker":"Russ Aldridge","startTime":2641.82,"endTime":2644.2799999999997,"body":"own, you don't want the"},{"speaker":"Russ Aldridge","startTime":2641.82,"endTime":2644.2799999999997,"body":"ventilator just shoving air in"},{"speaker":"Russ Aldridge","startTime":2644.2799999999997,"endTime":2647.18,"body":"there. So we put a lot of"},{"speaker":"Russ Aldridge","startTime":2644.2799999999997,"endTime":2647.18,"body":"sensors and software into ours"},{"speaker":"Russ Aldridge","startTime":2647.6,"endTime":2650.24,"body":"to make it so that it will"},{"speaker":"Russ Aldridge","startTime":2647.6,"endTime":2650.24,"body":"detect the patient breathing and"},{"speaker":"Russ Aldridge","startTime":2650.24,"endTime":2653.9,"body":"be able to respond to that and"},{"speaker":"Russ Aldridge","startTime":2650.24,"endTime":2653.9,"body":"kind of help them along the way,"},{"speaker":"Russ Aldridge","startTime":2654.7999999999997,"endTime":2657.68,"body":"instead of just pushing that"},{"speaker":"Russ Aldridge","startTime":2654.7999999999997,"endTime":2657.68,"body":"specific amount of volume. So"},{"speaker":"Russ Aldridge","startTime":2658.88,"endTime":2661.22,"body":"there's a reason. I think"},{"speaker":"Russ Aldridge","startTime":2658.88,"endTime":2661.22,"body":"there's a lot of news stories"},{"speaker":"Russ Aldridge","startTime":2661.22,"endTime":2665.6,"body":"that say, you know, these"},{"speaker":"Russ Aldridge","startTime":2661.22,"endTime":2665.6,"body":"usually cost $40,000 this, this"},{"speaker":"Russ Aldridge","startTime":2665.66,"endTime":2669.82,"body":"organization did it for $1,000 I"},{"speaker":"Russ Aldridge","startTime":2665.66,"endTime":2669.82,"body":"mean, this is a machine that"},{"speaker":"Russ Aldridge","startTime":2669.82,"endTime":2673.18,"body":"keeps people alive and has to"},{"speaker":"Russ Aldridge","startTime":2669.82,"endTime":2673.18,"body":"work no matter what, and there's"},{"speaker":"Russ Aldridge","startTime":2673.18,"endTime":2677.08,"body":"a lot of regulations and a lot"},{"speaker":"Russ Aldridge","startTime":2673.18,"endTime":2677.08,"body":"of technology and backups and"},{"speaker":"Russ Aldridge","startTime":2677.08,"endTime":2679.6,"body":"everything. So there's, there's"},{"speaker":"Russ Aldridge","startTime":2677.08,"endTime":2679.6,"body":"a good reason they cost that"},{"speaker":"Russ Aldridge","startTime":2679.6,"endTime":2683.86,"body":"much, but in an emergency, or"},{"speaker":"Russ Aldridge","startTime":2679.6,"endTime":2683.86,"body":"think of ours as the the donut"},{"speaker":"Russ Aldridge","startTime":2683.86,"endTime":2686.64,"body":"tire and the trunk, you really"},{"speaker":"Russ Aldridge","startTime":2683.86,"endTime":2686.64,"body":"don't want to use it, but if you"},{"speaker":"Russ Aldridge","startTime":2686.64,"endTime":2688.32,"body":"have to, it's there. What"},{"speaker":"Aaron Moncur","startTime":2688.32,"endTime":2690.66,"body":"an incredible"},{"speaker":"Aaron Moncur","startTime":2688.32,"endTime":2690.66,"body":"story. Regardless if you, you"},{"speaker":"Aaron Moncur","startTime":2690.66,"endTime":2694.44,"body":"know, sell 100 or 1000 or"},{"speaker":"Aaron Moncur","startTime":2690.66,"endTime":2694.44,"body":"100,000 you always have that"},{"speaker":"Aaron Moncur","startTime":2694.44,"endTime":2697.44,"body":"accomplishment to look back at."},{"speaker":"Aaron Moncur","startTime":2694.44,"endTime":2697.44,"body":"And I'm sure that's got to feel"},{"speaker":"Aaron Moncur","startTime":2697.44,"endTime":2700.2,"body":"very fulfilling, very"},{"speaker":"Aaron Moncur","startTime":2697.44,"endTime":2700.2,"body":"satisfying."},{"speaker":"Russ Aldridge","startTime":2700.98,"endTime":2703.2599999999998,"body":"Well, the team"},{"speaker":"Russ Aldridge","startTime":2700.98,"endTime":2703.2599999999998,"body":"did it. The team did a great job"},{"speaker":"Russ Aldridge","startTime":2703.2599999999998,"endTime":2706.1,"body":"this. It would be completely"},{"speaker":"Russ Aldridge","startTime":2703.2599999999998,"endTime":2706.1,"body":"impossible unless you have"},{"speaker":"Russ Aldridge","startTime":2706.1,"endTime":2710.0,"body":"people that were just driven to"},{"speaker":"Russ Aldridge","startTime":2706.1,"endTime":2710.0,"body":"do the right thing and wanted to"},{"speaker":"Russ Aldridge","startTime":2710.0,"endTime":2712.82,"body":"help out an emergency, you"},{"speaker":"Russ Aldridge","startTime":2710.0,"endTime":2712.82,"body":"can't, you can't pay people to"},{"speaker":"Russ Aldridge","startTime":2712.82,"endTime":2713.6,"body":"work like that."},{"speaker":"Aaron Moncur","startTime":2714.68,"endTime":2717.02,"body":"Well, that's a"},{"speaker":"Aaron Moncur","startTime":2714.68,"endTime":2717.02,"body":"powerful statement. You can't"},{"speaker":"Aaron Moncur","startTime":2717.02,"endTime":2720.38,"body":"pay people to work like that."},{"speaker":"Aaron Moncur","startTime":2717.02,"endTime":2720.38,"body":"There has to be some kind of"},{"speaker":"Aaron Moncur","startTime":2720.38,"endTime":2723.38,"body":"higher level purpose, you know,"},{"speaker":"Aaron Moncur","startTime":2720.38,"endTime":2723.38,"body":"to motivate a person to work"},{"speaker":"Aaron Moncur","startTime":2723.38,"endTime":2730.2999999999997,"body":"like that. Russ, what last"},{"speaker":"Aaron Moncur","startTime":2723.38,"endTime":2730.2999999999997,"body":"question here, What are one or"},{"speaker":"Aaron Moncur","startTime":2730.2999999999997,"endTime":2733.7799999999997,"body":"two of the biggest challenges"},{"speaker":"Aaron Moncur","startTime":2730.2999999999997,"endTime":2733.7799999999997,"body":"that you face at work? You know,"},{"speaker":"Aaron Moncur","startTime":2733.84,"endTime":2736.06,"body":"daily, weekly, monthly. Oh,"},{"speaker":"Russ Aldridge","startTime":2736.06,"endTime":2738.1,"body":"the biggest"},{"speaker":"Russ Aldridge","startTime":2736.06,"endTime":2738.1,"body":"challenges, I think, of course,"},{"speaker":"Russ Aldridge","startTime":2738.4,"endTime":2741.94,"body":"like everybody has, feeding the"},{"speaker":"Russ Aldridge","startTime":2738.4,"endTime":2741.94,"body":"machine, right? How do we? How"},{"speaker":"Russ Aldridge","startTime":2741.94,"endTime":2745.36,"body":"do we market and and sell and"},{"speaker":"Russ Aldridge","startTime":2741.94,"endTime":2745.36,"body":"bring in the business that we"},{"speaker":"Russ Aldridge","startTime":2745.36,"endTime":2748.7999999999997,"body":"need? And are we? You know, I"},{"speaker":"Russ Aldridge","startTime":2745.36,"endTime":2748.7999999999997,"body":"think it's something that every"},{"speaker":"Russ Aldridge","startTime":2748.7999999999997,"endTime":2753.0,"body":"business owner you know"},{"speaker":"Russ Aldridge","startTime":2748.7999999999997,"endTime":2753.0,"body":"constantly worries about. If"},{"speaker":"Russ Aldridge","startTime":2753.0,"endTime":2755.34,"body":"they're not, I need to learn. I"},{"speaker":"Russ Aldridge","startTime":2753.0,"endTime":2755.34,"body":"need to learn their secret."},{"speaker":"Russ Aldridge","startTime":2756.7799999999997,"endTime":2760.38,"body":"Probably the other thing is"},{"speaker":"Russ Aldridge","startTime":2756.7799999999997,"endTime":2760.38,"body":"just, what do we do? What do we"},{"speaker":"Russ Aldridge","startTime":2760.38,"endTime":2764.7,"body":"focus on? What do and maybe"},{"speaker":"Russ Aldridge","startTime":2760.38,"endTime":2764.7,"body":"more, even more difficult, what"},{"speaker":"Russ Aldridge","startTime":2764.7,"endTime":2767.66,"body":"do we not focus on? What do we"},{"speaker":"Russ Aldridge","startTime":2764.7,"endTime":2767.66,"body":"cut out? What's something that"},{"speaker":"Russ Aldridge","startTime":2767.66,"endTime":2770.36,"body":"we love to do that just does not"},{"speaker":"Russ Aldridge","startTime":2767.66,"endTime":2770.36,"body":"bring in business the way it"},{"speaker":"Russ Aldridge","startTime":2770.36,"endTime":2774.2599999999998,"body":"needs to, and do we have the"},{"speaker":"Russ Aldridge","startTime":2770.36,"endTime":2774.2599999999998,"body":"courage to cut it out? And"},{"speaker":"Russ Aldridge","startTime":2774.2599999999998,"endTime":2777.44,"body":"that's honestly, that's a hard"},{"speaker":"Russ Aldridge","startTime":2774.2599999999998,"endTime":2777.44,"body":"one for me. I think a lot of"},{"speaker":"Russ Aldridge","startTime":2777.44,"endTime":2781.52,"body":"business owners and engineers"},{"speaker":"Russ Aldridge","startTime":2777.44,"endTime":2781.52,"body":"love the fact that, can you do"},{"speaker":"Russ Aldridge","startTime":2781.52,"endTime":2783.7999999999997,"body":"that? Yeah, we can do it. How"},{"speaker":"Russ Aldridge","startTime":2781.52,"endTime":2783.7999999999997,"body":"about that? Yeah, we can do that"},{"speaker":"Russ Aldridge","startTime":2783.7999999999997,"endTime":2788.62,"body":"too. Um. And instead of saying"},{"speaker":"Russ Aldridge","startTime":2783.7999999999997,"endTime":2788.62,"body":"that, say, yeah, we can, but"},{"speaker":"Russ Aldridge","startTime":2788.62,"endTime":2790.72,"body":"should we? Maybe we shouldn't do"},{"speaker":"Russ Aldridge","startTime":2788.62,"endTime":2790.72,"body":"that."},{"speaker":"Aaron Moncur","startTime":2791.2599999999998,"endTime":2793.66,"body":"Yeah, that's a"},{"speaker":"Aaron Moncur","startTime":2791.2599999999998,"endTime":2793.66,"body":"great way to look at it. Yeah."},{"speaker":"Aaron Moncur","startTime":2794.38,"endTime":2798.88,"body":"Russ, how can people get a hold"},{"speaker":"Aaron Moncur","startTime":2794.38,"endTime":2798.88,"body":"of you? Or sisu, they've got a"},{"speaker":"Aaron Moncur","startTime":2798.88,"endTime":2802.42,"body":"project. They want to talk about"},{"speaker":"Aaron Moncur","startTime":2798.88,"endTime":2802.42,"body":"it. What's the best way for"},{"speaker":"Aaron Moncur","startTime":2802.42,"endTime":2803.56,"body":"people to get a hold of"},{"speaker":"Russ Aldridge","startTime":2803.98,"endTime":2807.24,"body":"you? Yeah, so"},{"speaker":"Russ Aldridge","startTime":2803.98,"endTime":2807.24,"body":"just go to sisu.us and there's a"},{"speaker":"Russ Aldridge","startTime":2807.24,"endTime":2810.7799999999997,"body":"big button on there to schedule"},{"speaker":"Russ Aldridge","startTime":2807.24,"endTime":2810.7799999999997,"body":"a free consultation, and all of"},{"speaker":"Russ Aldridge","startTime":2810.7799999999997,"endTime":2815.4,"body":"our contact info is on there as"},{"speaker":"Russ Aldridge","startTime":2810.7799999999997,"endTime":2815.4,"body":"well. So you can send an email"},{"speaker":"Russ Aldridge","startTime":2815.4,"endTime":2819.54,"body":"to our email box and our phone"},{"speaker":"Russ Aldridge","startTime":2815.4,"endTime":2819.54,"body":"numbers on there. So yeah, we'd"},{"speaker":"Russ Aldridge","startTime":2819.54,"endTime":2821.46,"body":"love to, love to hear from"},{"speaker":"Russ Aldridge","startTime":2819.54,"endTime":2821.46,"body":"anybody"},{"speaker":"Aaron Moncur","startTime":2821.7599999999998,"endTime":2825.12,"body":"Great. Thank you"},{"speaker":"Aaron Moncur","startTime":2821.7599999999998,"endTime":2825.12,"body":"so much, Russ for spending some"},{"speaker":"Aaron Moncur","startTime":2825.12,"endTime":2829.04,"body":"time and sharing your stories."},{"speaker":"Aaron Moncur","startTime":2825.12,"endTime":2829.04,"body":"Honestly, I've talked to a lot"},{"speaker":"Aaron Moncur","startTime":2829.04,"endTime":2831.68,"body":"of really interesting engineers"},{"speaker":"Aaron Moncur","startTime":2829.04,"endTime":2831.68,"body":"that have shared some great"},{"speaker":"Aaron Moncur","startTime":2831.68,"endTime":2834.32,"body":"insights. I don't think I've"},{"speaker":"Aaron Moncur","startTime":2831.68,"endTime":2834.32,"body":"talked to anyone that has shared"},{"speaker":"Aaron Moncur","startTime":2834.32,"endTime":2838.1,"body":"as many really just compelling"},{"speaker":"Aaron Moncur","startTime":2834.32,"endTime":2838.1,"body":"stories like you have that, you"},{"speaker":"Aaron Moncur","startTime":2838.1,"endTime":2842.24,"body":"know, the COVID ventilator"},{"speaker":"Aaron Moncur","startTime":2838.1,"endTime":2842.24,"body":"getting that done so quickly. I"},{"speaker":"Aaron Moncur","startTime":2842.24,"endTime":2846.08,"body":"feel like, I feel like someone"},{"speaker":"Aaron Moncur","startTime":2842.24,"endTime":2846.08,"body":"should make a movie about sisu,"},{"speaker":"Aaron Moncur","startTime":2846.08,"endTime":2849.82,"body":"and people would watch it, you"},{"speaker":"Aaron Moncur","startTime":2846.08,"endTime":2849.82,"body":"know, if you film it, they will"},{"speaker":"Aaron Moncur","startTime":2849.82,"endTime":2851.7999999999997,"body":"come, for sure. They"},{"speaker":"Russ Aldridge","startTime":2851.56,"endTime":2853.66,"body":"should use our"},{"speaker":"Russ Aldridge","startTime":2851.56,"endTime":2853.66,"body":"cinema camera for it, huh?"},{"speaker":"Aaron Moncur","startTime":2853.75,"endTime":2856.54,"body":"Absolutely. See,"},{"speaker":"Aaron Moncur","startTime":2853.75,"endTime":2856.54,"body":"this is a win, win. Yeah, you"},{"speaker":"Aaron Moncur","startTime":2856.54,"endTime":2859.72,"body":"get some free marketing in the"},{"speaker":"Aaron Moncur","startTime":2856.54,"endTime":2859.72,"body":"process. Great. You're"},{"speaker":"Russ Aldridge","startTime":2859.9,"endTime":2862.42,"body":"very You're very"},{"speaker":"Russ Aldridge","startTime":2859.9,"endTime":2862.42,"body":"kind, and we really appreciate"},{"speaker":"Russ Aldridge","startTime":2862.42,"endTime":2865.12,"body":"it. And just tell everybody we"},{"speaker":"Russ Aldridge","startTime":2862.42,"endTime":2865.12,"body":"have learned an incredible"},{"speaker":"Russ Aldridge","startTime":2865.12,"endTime":2868.92,"body":"amount from from Aaron and and"},{"speaker":"Russ Aldridge","startTime":2865.12,"endTime":2868.92,"body":"you guys have been, you know, a"},{"speaker":"Russ Aldridge","startTime":2868.92,"endTime":2872.2799999999997,"body":"great supplier to us as well,"},{"speaker":"Russ Aldridge","startTime":2868.92,"endTime":2872.2799999999997,"body":"helping us on projects that we"},{"speaker":"Russ Aldridge","startTime":2872.2799999999997,"endTime":2874.74,"body":"didn't have enough resources"},{"speaker":"Russ Aldridge","startTime":2872.2799999999997,"endTime":2874.74,"body":"for. And a number of the"},{"speaker":"Russ Aldridge","startTime":2874.74,"endTime":2878.7599999999998,"body":"projects that are on this, you"},{"speaker":"Russ Aldridge","startTime":2874.74,"endTime":2878.7599999999998,"body":"know, pipeline has been"},{"speaker":"Russ Aldridge","startTime":2878.7599999999998,"endTime":2882.66,"body":"instrumental in helping on,"},{"speaker":"Russ Aldridge","startTime":2878.7599999999998,"endTime":2882.66,"body":"including, I believe, the the"},{"speaker":"Russ Aldridge","startTime":2882.66,"endTime":2883.92,"body":"Intel one, right, that's"},{"speaker":"Aaron Moncur","startTime":2883.56,"endTime":2886.95,"body":"right, we played a"},{"speaker":"Aaron Moncur","startTime":2883.56,"endTime":2886.95,"body":"very small part in that way back"},{"speaker":"Aaron Moncur","startTime":2886.95,"endTime":2890.31,"body":"in the day, Yep, yeah, yeah,"},{"speaker":"Aaron Moncur","startTime":2886.95,"endTime":2890.31,"body":"well, thank you for saying that."},{"speaker":"Aaron Moncur","startTime":2890.31,"endTime":2892.2,"body":"I'll get your kickback after the"},{"speaker":"Aaron Moncur","startTime":2890.31,"endTime":2892.2,"body":"show."},{"speaker":"Russ Aldridge","startTime":2892.23,"endTime":2893.52,"body":"All right, you"},{"speaker":"Russ Aldridge","startTime":2892.23,"endTime":2893.52,"body":"know where to send it."},{"speaker":"Aaron Moncur","startTime":2895.7999999999997,"endTime":2897.24,"body":"Thanks again. This"},{"speaker":"Aaron Moncur","startTime":2895.7999999999997,"endTime":2897.24,"body":"is great."},{"speaker":"Russ Aldridge","startTime":2897.33,"endTime":2898.14,"body":"Thank you."},{"speaker":"Aaron Moncur","startTime":2901.7599999999998,"endTime":2905.12,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2901.7599999999998,"endTime":2905.12,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":2905.12,"endTime":2908.2599999999998,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2905.12,"endTime":2908.2599999999998,"body":"you heard today, please leave us"},{"speaker":"Aaron Moncur","startTime":2908.2599999999998,"endTime":2911.56,"body":"a positive review. It really"},{"speaker":"Aaron Moncur","startTime":2908.2599999999998,"endTime":2911.56,"body":"helps other people find the show"},{"speaker":"Aaron Moncur","startTime":2912.4,"endTime":2915.22,"body":"to learn how your engineering"},{"speaker":"Aaron Moncur","startTime":2912.4,"endTime":2915.22,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2915.22,"endTime":2919.6,"body":"expertise in developing turnkey"},{"speaker":"Aaron Moncur","startTime":2915.22,"endTime":2919.6,"body":"custom test fixtures, automated"},{"speaker":"Aaron Moncur","startTime":2919.6,"endTime":2923.98,"body":"equipment and product design."},{"speaker":"Aaron Moncur","startTime":2919.6,"endTime":2923.98,"body":"Visit us at test fixture"},{"speaker":"Aaron Moncur","startTime":2923.98,"endTime":2927.2999999999997,"body":"design.com thanks for listening."},{"speaker":"Aaron Moncur","startTime":2923.98,"endTime":2927.2999999999997,"body":"You."}]}