{"version":"1.0.0","segments":[{"speaker":"Scott Putnam","startTime":0.78,"endTime":2.94,"body":"What you're doing"},{"speaker":"Scott Putnam","startTime":0.78,"endTime":2.94,"body":"is becoming an expert in the"},{"speaker":"Scott Putnam","startTime":2.94,"endTime":6.54,"body":"category. You want to know all"},{"speaker":"Scott Putnam","startTime":2.94,"endTime":6.54,"body":"of the other products, all the"},{"speaker":"Scott Putnam","startTime":6.54,"endTime":8.76,"body":"other types of carrot peelers."},{"speaker":"Scott Putnam","startTime":6.54,"endTime":8.76,"body":"What are their price points?"},{"speaker":"Scott Putnam","startTime":8.76,"endTime":12.96,"body":"What brands are they? So that"},{"speaker":"Scott Putnam","startTime":8.76,"endTime":12.96,"body":"you can speak to how is your"},{"speaker":"Scott Putnam","startTime":12.96,"endTime":15.84,"body":"product different? What is your"},{"speaker":"Scott Putnam","startTime":12.96,"endTime":15.84,"body":"point of difference? What makes"},{"speaker":"Scott Putnam","startTime":15.84,"endTime":20.36,"body":"yours better than what's out"},{"speaker":"Scott Putnam","startTime":15.84,"endTime":20.36,"body":"there? You music."},{"speaker":"Aaron Moncur","startTime":31.88,"endTime":34.52,"body":"Hello and welcome"},{"speaker":"Aaron Moncur","startTime":31.88,"endTime":34.52,"body":"to another exciting episode of"},{"speaker":"Aaron Moncur","startTime":34.52,"endTime":38.03,"body":"The being an engineer Podcast."},{"speaker":"Aaron Moncur","startTime":34.52,"endTime":38.03,"body":"Today, we are speaking with"},{"speaker":"Aaron Moncur","startTime":38.03,"endTime":43.07,"body":"Scott Putnam, a seasoned product"},{"speaker":"Aaron Moncur","startTime":38.03,"endTime":43.07,"body":"licensing and venturing coach,"},{"speaker":"Aaron Moncur","startTime":43.34,"endTime":47.36,"body":"creator of the innovative SWAT"},{"speaker":"Aaron Moncur","startTime":43.34,"endTime":47.36,"body":"and scoop and founder of"},{"speaker":"Aaron Moncur","startTime":47.39,"endTime":51.14,"body":"inventors edge, a platform"},{"speaker":"Aaron Moncur","startTime":47.39,"endTime":51.14,"body":"dedicated to guiding inventors"},{"speaker":"Aaron Moncur","startTime":51.14,"endTime":55.1,"body":"from concept to market with over"},{"speaker":"Aaron Moncur","startTime":51.14,"endTime":55.1,"body":"a decade of experience, Scott"},{"speaker":"Aaron Moncur","startTime":55.1,"endTime":58.85,"body":"has personally coached more than"},{"speaker":"Aaron Moncur","startTime":55.1,"endTime":58.85,"body":"500 inventors, helping them"},{"speaker":"Aaron Moncur","startTime":58.88,"endTime":61.97,"body":"navigate the complexities of"},{"speaker":"Aaron Moncur","startTime":58.88,"endTime":61.97,"body":"product development and"},{"speaker":"Aaron Moncur","startTime":61.97,"endTime":66.44,"body":"licensing. As a contributor to"},{"speaker":"Aaron Moncur","startTime":61.97,"endTime":66.44,"body":"entrepreneur.com and host of the"},{"speaker":"Aaron Moncur","startTime":66.44,"endTime":69.89,"body":"inventors edge podcast, he"},{"speaker":"Aaron Moncur","startTime":66.44,"endTime":69.89,"body":"shares valuable insights and"},{"speaker":"Aaron Moncur","startTime":69.89,"endTime":74.54,"body":"success stories to inspire and"},{"speaker":"Aaron Moncur","startTime":69.89,"endTime":74.54,"body":"educate aspiring innovators."},{"speaker":"Aaron Moncur","startTime":74.57,"endTime":76.4,"body":"Scott, welcome to the show."},{"speaker":"Unknown","startTime":76.57,"endTime":78.61,"body":"Hey. Thanks so much."},{"speaker":"Unknown","startTime":76.57,"endTime":78.61,"body":"Aaron, glad to be here."},{"speaker":"Aaron Moncur","startTime":79.09,"endTime":81.55,"body":"Yeah, I've been"},{"speaker":"Aaron Moncur","startTime":79.09,"endTime":81.55,"body":"looking forward to this, because"},{"speaker":"Aaron Moncur","startTime":81.55,"endTime":84.79,"body":"we talk, obviously about"},{"speaker":"Aaron Moncur","startTime":81.55,"endTime":84.79,"body":"engineering and what it's like"},{"speaker":"Aaron Moncur","startTime":84.79,"endTime":89.65,"body":"to be an engineer a lot, and I"},{"speaker":"Aaron Moncur","startTime":84.79,"endTime":89.65,"body":"know for sure. I mean, I know a"},{"speaker":"Aaron Moncur","startTime":89.65,"endTime":93.31,"body":"lot of engineers out there who"},{"speaker":"Aaron Moncur","startTime":89.65,"endTime":93.31,"body":"are inventors themselves, right?"},{"speaker":"Aaron Moncur","startTime":93.52,"endTime":96.76,"body":"They have a side hustle where"},{"speaker":"Aaron Moncur","startTime":93.52,"endTime":96.76,"body":"they're taking their their"},{"speaker":"Aaron Moncur","startTime":96.76,"endTime":99.43,"body":"skills, their engineering"},{"speaker":"Aaron Moncur","startTime":96.76,"endTime":99.43,"body":"skills, and developing their own"},{"speaker":"Aaron Moncur","startTime":99.43,"endTime":102.28,"body":"products and trying to sell"},{"speaker":"Aaron Moncur","startTime":99.43,"endTime":102.28,"body":"those products. So I think a lot"},{"speaker":"Aaron Moncur","startTime":102.28,"endTime":105.34,"body":"of listeners are going to be"},{"speaker":"Aaron Moncur","startTime":102.28,"endTime":105.34,"body":"really interested in the the"},{"speaker":"Aaron Moncur","startTime":105.34,"endTime":108.79,"body":"advice and the insight that you"},{"speaker":"Aaron Moncur","startTime":105.34,"endTime":108.79,"body":"can give from from your side of"},{"speaker":"Aaron Moncur","startTime":109.24,"endTime":115.33,"body":"the from your side, you know,"},{"speaker":"Aaron Moncur","startTime":109.24,"endTime":115.33,"body":"coaching inventors on licensing"},{"speaker":"Aaron Moncur","startTime":115.33,"endTime":118.48,"body":"and selling their products. So"},{"speaker":"Aaron Moncur","startTime":115.33,"endTime":118.48,"body":"anyway, well, we'll get into"},{"speaker":"Aaron Moncur","startTime":118.48,"endTime":123.04,"body":"that. Maybe you can. You can"},{"speaker":"Aaron Moncur","startTime":118.48,"endTime":123.04,"body":"give us a brief background you"},{"speaker":"Aaron Moncur","startTime":123.04,"endTime":127.87,"body":"know, kind of your history and"},{"speaker":"Aaron Moncur","startTime":123.04,"endTime":127.87,"body":"what led you to to start"},{"speaker":"Aaron Moncur","startTime":128.71,"endTime":132.7,"body":"inventors edge and and kind of"},{"speaker":"Aaron Moncur","startTime":128.71,"endTime":132.7,"body":"what the platform is and how"},{"speaker":"Aaron Moncur","startTime":132.7,"endTime":134.38,"body":"it's evolved over the years."},{"speaker":"Aaron Moncur","startTime":132.7,"endTime":134.38,"body":"Yeah,"},{"speaker":"Scott Putnam","startTime":134.64,"endTime":138.06,"body":"absolutely I"},{"speaker":"Scott Putnam","startTime":134.64,"endTime":138.06,"body":"appreciate that I've been in the"},{"speaker":"Scott Putnam","startTime":138.06,"endTime":141.74,"body":"kind of the inventing and"},{"speaker":"Scott Putnam","startTime":138.06,"endTime":141.74,"body":"product development space for"},{"speaker":"Scott Putnam","startTime":142.58,"endTime":148.76,"body":"over 15 years, and I've been"},{"speaker":"Scott Putnam","startTime":142.58,"endTime":148.76,"body":"actively coaching inventors and"},{"speaker":"Scott Putnam","startTime":149.0,"endTime":154.58,"body":"entrepreneurs full time for the"},{"speaker":"Scott Putnam","startTime":149.0,"endTime":154.58,"body":"past eight years, and a lot of"},{"speaker":"Scott Putnam","startTime":154.58,"endTime":157.88,"body":"the with a different company"},{"speaker":"Scott Putnam","startTime":154.58,"endTime":157.88,"body":"before I started inventors edge,"},{"speaker":"Scott Putnam","startTime":158.3,"endTime":161.44,"body":"and I've worked with so many"},{"speaker":"Scott Putnam","startTime":158.3,"endTime":161.44,"body":"engineers, and There are some of"},{"speaker":"Scott Putnam","startTime":161.44,"endTime":164.56,"body":"my favorite people to work with,"},{"speaker":"Scott Putnam","startTime":161.44,"endTime":164.56,"body":"because they're so methodical"},{"speaker":"Scott Putnam","startTime":164.56,"endTime":168.04,"body":"about things, and they think"},{"speaker":"Scott Putnam","startTime":164.56,"endTime":168.04,"body":"through things so well. And then"},{"speaker":"Scott Putnam","startTime":168.04,"endTime":170.62,"body":"I have to kind of stretch them"},{"speaker":"Scott Putnam","startTime":168.04,"endTime":170.62,"body":"when we start talking about,"},{"speaker":"Scott Putnam","startTime":170.62,"endTime":173.74,"body":"like, the marketing side of"},{"speaker":"Scott Putnam","startTime":170.62,"endTime":173.74,"body":"things, and it's almost like oil"},{"speaker":"Scott Putnam","startTime":173.74,"endTime":178.6,"body":"and water. And I have a lot of"},{"speaker":"Scott Putnam","startTime":173.74,"endTime":178.6,"body":"ways I can help them, you know,"},{"speaker":"Scott Putnam","startTime":178.6,"endTime":183.66,"body":"ease them into that pool a"},{"speaker":"Scott Putnam","startTime":178.6,"endTime":183.66,"body":"little bit what I was seeing,"},{"speaker":"Scott Putnam","startTime":183.66,"endTime":186.9,"body":"you know, over the years of"},{"speaker":"Scott Putnam","startTime":183.66,"endTime":186.9,"body":"coaching, it was strictly a"},{"speaker":"Scott Putnam","startTime":186.9,"endTime":191.16,"body":"licensing model, where you"},{"speaker":"Scott Putnam","startTime":186.9,"endTime":191.16,"body":"create a concept, maybe have"},{"speaker":"Scott Putnam","startTime":191.16,"endTime":193.68,"body":"some prototypes, and you you"},{"speaker":"Scott Putnam","startTime":191.16,"endTime":193.68,"body":"know, you create some marketing"},{"speaker":"Scott Putnam","startTime":193.68,"endTime":195.96,"body":"materials and get it out in"},{"speaker":"Scott Putnam","startTime":193.68,"endTime":195.96,"body":"front of companies for"},{"speaker":"Scott Putnam","startTime":195.96,"endTime":201.56,"body":"licensing. And there were a lot"},{"speaker":"Scott Putnam","startTime":195.96,"endTime":201.56,"body":"of people who really wanted to"},{"speaker":"Scott Putnam","startTime":201.56,"endTime":203.72,"body":"go a little further. They're"},{"speaker":"Scott Putnam","startTime":201.56,"endTime":203.72,"body":"like, well, what if? What about"},{"speaker":"Scott Putnam","startTime":203.72,"endTime":206.36,"body":"venturing? What if I wanted to"},{"speaker":"Scott Putnam","startTime":203.72,"endTime":206.36,"body":"bring this to market myself and"},{"speaker":"Scott Putnam","startTime":206.36,"endTime":209.3,"body":"just get it on Amazon or get it"},{"speaker":"Scott Putnam","startTime":206.36,"endTime":209.3,"body":"into retail? And it wasn't"},{"speaker":"Scott Putnam","startTime":209.3,"endTime":214.52,"body":"something that we did, but it's"},{"speaker":"Scott Putnam","startTime":209.3,"endTime":214.52,"body":"something that I've done. And so"},{"speaker":"Scott Putnam","startTime":214.64,"endTime":218.9,"body":"the timing was good for me."},{"speaker":"Scott Putnam","startTime":214.64,"endTime":218.9,"body":"After eight years and working"},{"speaker":"Scott Putnam","startTime":218.9,"endTime":222.34,"body":"with over 500 people from around"},{"speaker":"Scott Putnam","startTime":218.9,"endTime":222.34,"body":"the world, it was time for me to"},{"speaker":"Scott Putnam","startTime":222.34,"endTime":228.22,"body":"spread my wings a bit, and part"},{"speaker":"Scott Putnam","startTime":222.34,"endTime":228.22,"body":"of what led to that was I was"},{"speaker":"Scott Putnam","startTime":228.22,"endTime":230.92,"body":"coaching people on really"},{"speaker":"Scott Putnam","startTime":228.22,"endTime":230.92,"body":"getting out of their comfort"},{"speaker":"Scott Putnam","startTime":230.92,"endTime":234.4,"body":"zone and facing fears and"},{"speaker":"Scott Putnam","startTime":230.92,"endTime":234.4,"body":"stretching themselves."},{"speaker":"Scott Putnam","startTime":234.76,"endTime":237.46,"body":"Meanwhile, I was getting to a"},{"speaker":"Scott Putnam","startTime":234.76,"endTime":237.46,"body":"point where I was all kind of"},{"speaker":"Scott Putnam","startTime":237.46,"endTime":241.26,"body":"warm and snuggy in my own"},{"speaker":"Scott Putnam","startTime":237.46,"endTime":241.26,"body":"comfort zone, so I really needed"},{"speaker":"Scott Putnam","startTime":241.26,"endTime":246.48,"body":"to put myself out there, and so"},{"speaker":"Scott Putnam","startTime":241.26,"endTime":246.48,"body":"we decided to go all in and, you"},{"speaker":"Scott Putnam","startTime":246.48,"endTime":250.38,"body":"know, create inventors edge,"},{"speaker":"Scott Putnam","startTime":246.48,"endTime":250.38,"body":"where we have podcasts, we also"},{"speaker":"Scott Putnam","startTime":250.38,"endTime":254.46,"body":"have online courses, and we do"},{"speaker":"Scott Putnam","startTime":250.38,"endTime":254.46,"body":"one on one coaching and"},{"speaker":"Scott Putnam","startTime":254.94,"endTime":259.14,"body":"membership program. And so we're"},{"speaker":"Scott Putnam","startTime":254.94,"endTime":259.14,"body":"we jumped into the deep end, but"},{"speaker":"Scott Putnam","startTime":259.14,"endTime":261.68,"body":"it's been great, fantastic."},{"speaker":"Aaron Moncur","startTime":261.74,"endTime":264.2,"body":"Now, talk to me a"},{"speaker":"Aaron Moncur","startTime":261.74,"endTime":264.2,"body":"little bit about you mentioned"},{"speaker":"Aaron Moncur","startTime":265.58,"endTime":269.06,"body":"engineers are very methodical"},{"speaker":"Aaron Moncur","startTime":265.58,"endTime":269.06,"body":"during the development process,"},{"speaker":"Aaron Moncur","startTime":269.06,"endTime":272.9,"body":"but once it gets to, like the"},{"speaker":"Aaron Moncur","startTime":269.06,"endTime":272.9,"body":"sales and the marketing, you"},{"speaker":"Aaron Moncur","startTime":272.9,"endTime":276.56,"body":"mentioned oil and water right to"},{"speaker":"Aaron Moncur","startTime":272.9,"endTime":276.56,"body":"just polar opposites, they do"},{"speaker":"Aaron Moncur","startTime":276.56,"endTime":280.54,"body":"not attract. Talk a little bit"},{"speaker":"Aaron Moncur","startTime":276.56,"endTime":280.54,"body":"about that, maybe, if you have"},{"speaker":"Aaron Moncur","startTime":280.72,"endTime":285.82,"body":"an example of it, and then what?"},{"speaker":"Aaron Moncur","startTime":280.72,"endTime":285.82,"body":"What are some, what are some"},{"speaker":"Aaron Moncur","startTime":285.82,"endTime":289.66,"body":"mindsets that engineers should"},{"speaker":"Aaron Moncur","startTime":285.82,"endTime":289.66,"body":"have when it comes to sales and"},{"speaker":"Aaron Moncur","startTime":289.66,"endTime":293.08,"body":"marketing that maybe just don't"},{"speaker":"Aaron Moncur","startTime":289.66,"endTime":293.08,"body":"come naturally to us? Yeah,"},{"speaker":"Scott Putnam","startTime":293.14,"endTime":296.08,"body":"it's such a great"},{"speaker":"Scott Putnam","startTime":293.14,"endTime":296.08,"body":"topic. We could talk for hours"},{"speaker":"Scott Putnam","startTime":296.08,"endTime":299.74,"body":"on this. One of the biggest"},{"speaker":"Scott Putnam","startTime":296.08,"endTime":299.74,"body":"things that engineers, I think,"},{"speaker":"Scott Putnam","startTime":299.74,"endTime":304.5,"body":"hate. To hear is good enough."},{"speaker":"Scott Putnam","startTime":299.74,"endTime":304.5,"body":"It's just like, whoa. There's no"},{"speaker":"Scott Putnam","startTime":304.5,"endTime":308.34,"body":"good enough. I have to make sure"},{"speaker":"Scott Putnam","startTime":304.5,"endTime":308.34,"body":"it's perfect or nothing. Yeah,"},{"speaker":"Scott Putnam","startTime":308.34,"endTime":314.7,"body":"it's 100% spot on or zero. And"},{"speaker":"Scott Putnam","startTime":308.34,"endTime":314.7,"body":"when it comes to marketing, it's"},{"speaker":"Scott Putnam","startTime":314.7,"endTime":320.24,"body":"a little bit of a different"},{"speaker":"Scott Putnam","startTime":314.7,"endTime":320.24,"body":"game. Good enough is good enough"},{"speaker":"Scott Putnam","startTime":320.24,"endTime":323.24,"body":"when you when you're talking"},{"speaker":"Scott Putnam","startTime":320.24,"endTime":323.24,"body":"about marketing, and one of the"},{"speaker":"Scott Putnam","startTime":323.24,"endTime":326.66,"body":"things that I see a lot of"},{"speaker":"Scott Putnam","startTime":323.24,"endTime":326.66,"body":"inventors who are engineers"},{"speaker":"Scott Putnam","startTime":326.66,"endTime":330.74,"body":"especially, get trapped in to"},{"speaker":"Scott Putnam","startTime":326.66,"endTime":330.74,"body":"this mindset that it has to be"},{"speaker":"Scott Putnam","startTime":330.74,"endTime":334.76,"body":"perfect, and I have to perfect"},{"speaker":"Scott Putnam","startTime":330.74,"endTime":334.76,"body":"my prototype. I have to test it"},{"speaker":"Scott Putnam","startTime":334.76,"endTime":337.7,"body":"and iterate it and test it and"},{"speaker":"Scott Putnam","startTime":334.76,"endTime":337.7,"body":"iterate it and make sure it's"},{"speaker":"Scott Putnam","startTime":337.7,"endTime":342.28,"body":"absolutely 100% perfect and"},{"speaker":"Scott Putnam","startTime":337.7,"endTime":342.28,"body":"works every time. Before I could"},{"speaker":"Scott Putnam","startTime":342.28,"endTime":346.96,"body":"even think about letting it out"},{"speaker":"Scott Putnam","startTime":342.28,"endTime":346.96,"body":"of the box and through coaching,"},{"speaker":"Scott Putnam","startTime":346.96,"endTime":350.68,"body":"it's like, Well, how long is"},{"speaker":"Scott Putnam","startTime":346.96,"endTime":350.68,"body":"that? You know, people spend"},{"speaker":"Scott Putnam","startTime":350.68,"endTime":354.82,"body":"years doing this. Meanwhile, if"},{"speaker":"Scott Putnam","startTime":350.68,"endTime":354.82,"body":"the product looks good or we"},{"speaker":"Scott Putnam","startTime":354.82,"endTime":358.12,"body":"could get a rendering, you know,"},{"speaker":"Scott Putnam","startTime":354.82,"endTime":358.12,"body":"make a make it look good on"},{"speaker":"Scott Putnam","startTime":358.12,"endTime":362.22,"body":"paper, maybe your prototype"},{"speaker":"Scott Putnam","startTime":358.12,"endTime":362.22,"body":"would look fine in, you know, in"},{"speaker":"Scott Putnam","startTime":362.22,"endTime":366.3,"body":"a video showing it proof of"},{"speaker":"Scott Putnam","startTime":362.22,"endTime":366.3,"body":"concept, showing it working."},{"speaker":"Scott Putnam","startTime":366.78,"endTime":369.66,"body":"Maybe you still need to iterate"},{"speaker":"Scott Putnam","startTime":366.78,"endTime":369.66,"body":"a little bit or put some final"},{"speaker":"Scott Putnam","startTime":369.66,"endTime":372.96,"body":"touches on it, but you can still"},{"speaker":"Scott Putnam","startTime":369.66,"endTime":372.96,"body":"get it out in front of companies"},{"speaker":"Scott Putnam","startTime":372.96,"endTime":376.32,"body":"to see if there's even any"},{"speaker":"Scott Putnam","startTime":372.96,"endTime":376.32,"body":"interest, instead of waiting two"},{"speaker":"Scott Putnam","startTime":376.32,"endTime":378.96,"body":"or three years to perfect and"},{"speaker":"Scott Putnam","startTime":376.32,"endTime":378.96,"body":"only to find out nobody wants"},{"speaker":"Scott Putnam","startTime":378.96,"endTime":384.44,"body":"it. So, yeah, it does take some"},{"speaker":"Scott Putnam","startTime":378.96,"endTime":384.44,"body":"coaching. And it's, it's really"},{"speaker":"Scott Putnam","startTime":384.5,"endTime":388.16,"body":"fun for me. I've worked with so"},{"speaker":"Scott Putnam","startTime":384.5,"endTime":388.16,"body":"many engineers. It's, it's fun"},{"speaker":"Scott Putnam","startTime":388.16,"endTime":392.24,"body":"for me to teach them the idea"},{"speaker":"Scott Putnam","startTime":388.16,"endTime":392.24,"body":"that it's okay, that is good"},{"speaker":"Scott Putnam","startTime":392.24,"endTime":394.88,"body":"enough. Let's move to the next"},{"speaker":"Scott Putnam","startTime":392.24,"endTime":394.88,"body":"step. We can always come back"},{"speaker":"Scott Putnam","startTime":394.88,"endTime":397.64,"body":"and perfect it. You know, once"},{"speaker":"Scott Putnam","startTime":394.88,"endTime":397.64,"body":"we know we have some solid"},{"speaker":"Scott Putnam","startTime":397.64,"endTime":399.5,"body":"interest, nice."},{"speaker":"Aaron Moncur","startTime":400.46,"endTime":403.84,"body":"How about are"},{"speaker":"Aaron Moncur","startTime":400.46,"endTime":403.84,"body":"there different platforms or"},{"speaker":"Aaron Moncur","startTime":403.84,"endTime":408.1,"body":"specific tools that you have"},{"speaker":"Aaron Moncur","startTime":403.84,"endTime":408.1,"body":"found useful for marketing a"},{"speaker":"Aaron Moncur","startTime":408.1,"endTime":412.36,"body":"product? Let's actually, let's"},{"speaker":"Aaron Moncur","startTime":408.1,"endTime":412.36,"body":"back up just a minute here. So"},{"speaker":"Aaron Moncur","startTime":412.54,"endTime":417.34,"body":"I'm sure the the path forward"},{"speaker":"Aaron Moncur","startTime":412.54,"endTime":417.34,"body":"for licensing is very different"},{"speaker":"Aaron Moncur","startTime":417.34,"endTime":421.2,"body":"than the path forward for"},{"speaker":"Aaron Moncur","startTime":417.34,"endTime":421.2,"body":"selling it yourself on Amazon or"},{"speaker":"Aaron Moncur","startTime":421.2,"endTime":425.28,"body":"wherever you're selling it, at"},{"speaker":"Aaron Moncur","startTime":421.2,"endTime":425.28,"body":"least, I would guess, is that"},{"speaker":"Aaron Moncur","startTime":425.28,"endTime":429.66,"body":"true, and then maybe talk a"},{"speaker":"Aaron Moncur","startTime":425.28,"endTime":429.66,"body":"little bit about what those"},{"speaker":"Aaron Moncur","startTime":429.66,"endTime":431.46,"body":"paths look like for each option."},{"speaker":"Scott Putnam","startTime":431.88,"endTime":434.16,"body":"Yeah, yeah."},{"speaker":"Scott Putnam","startTime":431.88,"endTime":434.16,"body":"Absolutely, they are very"},{"speaker":"Scott Putnam","startTime":434.16,"endTime":440.12,"body":"different. With the licensing"},{"speaker":"Scott Putnam","startTime":434.16,"endTime":440.12,"body":"model, you create a product, you"},{"speaker":"Scott Putnam","startTime":440.12,"endTime":443.54,"body":"do a lot of research up front"},{"speaker":"Scott Putnam","startTime":440.12,"endTime":443.54,"body":"and make sure the product isn't"},{"speaker":"Scott Putnam","startTime":443.54,"endTime":447.2,"body":"already there, and do some"},{"speaker":"Scott Putnam","startTime":443.54,"endTime":447.2,"body":"patent researching, and really"},{"speaker":"Scott Putnam","startTime":447.2,"endTime":449.6,"body":"look at the marketplace and"},{"speaker":"Scott Putnam","startTime":447.2,"endTime":449.6,"body":"become an expert in the"},{"speaker":"Scott Putnam","startTime":449.6,"endTime":454.76,"body":"category. And then we talk about"},{"speaker":"Scott Putnam","startTime":449.6,"endTime":454.76,"body":"prototypes and marketing"},{"speaker":"Scott Putnam","startTime":454.76,"endTime":458.0,"body":"materials, and you really are"},{"speaker":"Scott Putnam","startTime":454.76,"endTime":458.0,"body":"with that model, you're able to"},{"speaker":"Scott Putnam","startTime":458.0,"endTime":461.32,"body":"get a lot of products in front"},{"speaker":"Scott Putnam","startTime":458.0,"endTime":461.32,"body":"of companies very quickly,"},{"speaker":"Scott Putnam","startTime":461.62,"endTime":466.12,"body":"without investing a lot of"},{"speaker":"Scott Putnam","startTime":461.62,"endTime":466.12,"body":"money, where, with licensing,"},{"speaker":"Scott Putnam","startTime":467.02,"endTime":469.84,"body":"you're kind of going all in on"},{"speaker":"Scott Putnam","startTime":467.02,"endTime":469.84,"body":"one product, not that you can't"},{"speaker":"Scott Putnam","startTime":469.84,"endTime":473.14,"body":"do multiple products or create a"},{"speaker":"Scott Putnam","startTime":469.84,"endTime":473.14,"body":"line of products, but there's"},{"speaker":"Scott Putnam","startTime":473.44,"endTime":478.12,"body":"more at risk and there's more"},{"speaker":"Scott Putnam","startTime":473.44,"endTime":478.12,"body":"time invested, the payoff can"},{"speaker":"Scott Putnam","startTime":478.12,"endTime":481.14,"body":"potentially be higher. So"},{"speaker":"Scott Putnam","startTime":478.12,"endTime":481.14,"body":"there's definitely pros and cons"},{"speaker":"Scott Putnam","startTime":481.14,"endTime":485.82,"body":"to it. It's it's there. They are"},{"speaker":"Scott Putnam","startTime":481.14,"endTime":485.82,"body":"very different animals. In the"},{"speaker":"Scott Putnam","startTime":485.82,"endTime":490.5,"body":"beginning, though, the steps in"},{"speaker":"Scott Putnam","startTime":485.82,"endTime":490.5,"body":"the process are the same. You're"},{"speaker":"Scott Putnam","startTime":490.5,"endTime":493.62,"body":"still doing a lot of research,"},{"speaker":"Scott Putnam","startTime":490.5,"endTime":493.62,"body":"figuring out what the product"},{"speaker":"Scott Putnam","startTime":493.62,"endTime":496.86,"body":"is. You're iterating it. You're"},{"speaker":"Scott Putnam","startTime":493.62,"endTime":496.86,"body":"getting your your list of"},{"speaker":"Scott Putnam","startTime":496.86,"endTime":499.44,"body":"companies that you're going to"},{"speaker":"Scott Putnam","startTime":496.86,"endTime":499.44,"body":"contact together. You're putting"},{"speaker":"Scott Putnam","startTime":499.74,"endTime":503.84,"body":"all the pieces together, a demo,"},{"speaker":"Scott Putnam","startTime":499.74,"endTime":503.84,"body":"video, things like that. So a"},{"speaker":"Scott Putnam","startTime":503.84,"endTime":507.44,"body":"lot of the initial steps are the"},{"speaker":"Scott Putnam","startTime":503.84,"endTime":507.44,"body":"same, but there's a point where"},{"speaker":"Scott Putnam","startTime":507.44,"endTime":511.34,"body":"you kind of split off, but, but"},{"speaker":"Scott Putnam","startTime":507.44,"endTime":511.34,"body":"it's interesting too, because"},{"speaker":"Scott Putnam","startTime":511.7,"endTime":517.16,"body":"even if, if somebody decides to"},{"speaker":"Scott Putnam","startTime":511.7,"endTime":517.16,"body":"license, I call that now, like"},{"speaker":"Scott Putnam","startTime":517.16,"endTime":519.92,"body":"my that's a good plan a"},{"speaker":"Scott Putnam","startTime":517.16,"endTime":519.92,"body":"especially if you're somebody"},{"speaker":"Scott Putnam","startTime":519.92,"endTime":522.7,"body":"that has a lot of ideas, and"},{"speaker":"Scott Putnam","startTime":519.92,"endTime":522.7,"body":"they just keep coming to you."},{"speaker":"Scott Putnam","startTime":522.94,"endTime":526.66,"body":"Let's get them out in front of"},{"speaker":"Scott Putnam","startTime":522.94,"endTime":526.66,"body":"companies with the idea that at"},{"speaker":"Scott Putnam","startTime":526.66,"endTime":529.18,"body":"any point you can go ahead and"},{"speaker":"Scott Putnam","startTime":526.66,"endTime":529.18,"body":"venture it, have it"},{"speaker":"Scott Putnam","startTime":529.18,"endTime":533.14,"body":"manufactured, get the packaging"},{"speaker":"Scott Putnam","startTime":529.18,"endTime":533.14,"body":"UPC, let's get some pricing"},{"speaker":"Scott Putnam","startTime":533.14,"endTime":537.76,"body":"programs together for retail, or"},{"speaker":"Scott Putnam","startTime":533.14,"endTime":537.76,"body":"let's get it on Amazon, with the"},{"speaker":"Scott Putnam","startTime":537.76,"endTime":540.78,"body":"idea that once you have some"},{"speaker":"Scott Putnam","startTime":537.76,"endTime":540.78,"body":"sales established and some"},{"speaker":"Scott Putnam","startTime":540.78,"endTime":544.44,"body":"reviews that could lead to a"},{"speaker":"Scott Putnam","startTime":540.78,"endTime":544.44,"body":"licensing deal down the road as"},{"speaker":"Scott Putnam","startTime":544.44,"endTime":549.48,"body":"well. And I've done that myself,"},{"speaker":"Scott Putnam","startTime":544.44,"endTime":549.48,"body":"so I know that model very well."},{"speaker":"Aaron Moncur","startTime":550.56,"endTime":553.32,"body":"What are some ways"},{"speaker":"Aaron Moncur","startTime":550.56,"endTime":553.32,"body":"you've found effective to market"},{"speaker":"Aaron Moncur","startTime":553.32,"endTime":557.34,"body":"a product once it's manufactured"},{"speaker":"Aaron Moncur","startTime":553.32,"endTime":557.34,"body":"and ready for sale? I mean, is"},{"speaker":"Aaron Moncur","startTime":557.34,"endTime":564.38,"body":"it things like Facebook ads and"},{"speaker":"Aaron Moncur","startTime":557.34,"endTime":564.38,"body":"SEO to a landing page, that sort"},{"speaker":"Aaron Moncur","startTime":564.38,"endTime":566.3,"body":"of thing. Yeah,"},{"speaker":"Scott Putnam","startTime":566.42,"endTime":568.82,"body":"it's a great"},{"speaker":"Scott Putnam","startTime":566.42,"endTime":568.82,"body":"question. It really depends a"},{"speaker":"Scott Putnam","startTime":568.82,"endTime":574.28,"body":"lot on, are you doing retail or"},{"speaker":"Scott Putnam","startTime":568.82,"endTime":574.28,"body":"Amazon, or both, you know,"},{"speaker":"Scott Putnam","startTime":574.28,"endTime":577.64,"body":"things. There's a lot of"},{"speaker":"Scott Putnam","startTime":574.28,"endTime":577.64,"body":"platforms that are helpful. As"},{"speaker":"Scott Putnam","startTime":577.64,"endTime":580.9,"body":"far as, like, you know, getting"},{"speaker":"Scott Putnam","startTime":577.64,"endTime":580.9,"body":"you can do, you can do Facebook"},{"speaker":"Scott Putnam","startTime":580.9,"endTime":585.88,"body":"ads, Amazon ads all day long,"},{"speaker":"Scott Putnam","startTime":580.9,"endTime":585.88,"body":"which are really an important"},{"speaker":"Scott Putnam","startTime":585.88,"endTime":589.06,"body":"part of the process. You know,"},{"speaker":"Scott Putnam","startTime":585.88,"endTime":589.06,"body":"if your products on Amazon, you"},{"speaker":"Scott Putnam","startTime":589.06,"endTime":595.06,"body":"do want to do the ads. Ideally,"},{"speaker":"Scott Putnam","startTime":589.06,"endTime":595.06,"body":"you're doing FBA so that people"},{"speaker":"Scott Putnam","startTime":595.3,"endTime":597.94,"body":"are seeing your product. Because"},{"speaker":"Scott Putnam","startTime":595.3,"endTime":597.94,"body":"a lot of people, when they shop"},{"speaker":"Scott Putnam","startTime":597.94,"endTime":600.72,"body":"on Amazon, they click the prime"},{"speaker":"Scott Putnam","startTime":597.94,"endTime":600.72,"body":"button because. They want it in,"},{"speaker":"Scott Putnam","startTime":600.72,"endTime":605.28,"body":"like an hour. People wait to"},{"speaker":"Scott Putnam","startTime":600.72,"endTime":605.28,"body":"wait. So if you do FBA, that's a"},{"speaker":"Scott Putnam","startTime":605.28,"endTime":610.08,"body":"good way to do that. As far as"},{"speaker":"Scott Putnam","startTime":605.28,"endTime":610.08,"body":"other things, you know, any"},{"speaker":"Scott Putnam","startTime":610.08,"endTime":613.14,"body":"anything is going to help. In"},{"speaker":"Scott Putnam","startTime":610.08,"endTime":613.14,"body":"terms of Tiktok videos, you"},{"speaker":"Scott Putnam","startTime":613.14,"endTime":616.38,"body":"could create YouTube channels"},{"speaker":"Scott Putnam","startTime":613.14,"endTime":616.38,"body":"for your product. You can do"},{"speaker":"Scott Putnam","startTime":616.38,"endTime":620.18,"body":"blatant. Blatant is probably"},{"speaker":"Scott Putnam","startTime":616.38,"endTime":620.18,"body":"another word, but you can do ads"},{"speaker":"Scott Putnam","startTime":620.18,"endTime":624.08,"body":"for your product that can get"},{"speaker":"Scott Putnam","startTime":620.18,"endTime":624.08,"body":"expensive. It's really all about"},{"speaker":"Scott Putnam","startTime":624.08,"endTime":628.94,"body":"exposure. And I was lucky with"},{"speaker":"Scott Putnam","startTime":624.08,"endTime":628.94,"body":"our SWAT and scoop product,"},{"speaker":"Scott Putnam","startTime":628.94,"endTime":632.54,"body":"because my daughter and I were"},{"speaker":"Scott Putnam","startTime":628.94,"endTime":632.54,"body":"on a show on Amazon well, and"},{"speaker":"Scott Putnam","startTime":632.72,"endTime":636.14,"body":"we'll probably get to that in a"},{"speaker":"Scott Putnam","startTime":632.72,"endTime":636.14,"body":"minute, but Amazon Prime video"},{"speaker":"Scott Putnam","startTime":636.14,"endTime":640.54,"body":"called buy it now. So we did a"},{"speaker":"Scott Putnam","startTime":636.14,"endTime":640.54,"body":"92nd pitch, and so that went out"},{"speaker":"Scott Putnam","startTime":640.54,"endTime":643.42,"body":"to millions of people. So that"},{"speaker":"Scott Putnam","startTime":640.54,"endTime":643.42,"body":"was, there were opportunities"},{"speaker":"Scott Putnam","startTime":643.42,"endTime":647.14,"body":"like that as well that can come"},{"speaker":"Scott Putnam","startTime":643.42,"endTime":647.14,"body":"up if you do, you know, go a"},{"speaker":"Scott Putnam","startTime":647.14,"endTime":650.74,"body":"little further in terms of"},{"speaker":"Scott Putnam","startTime":647.14,"endTime":650.74,"body":"venturing versus licensing."},{"speaker":"Aaron Moncur","startTime":699.47,"endTime":703.01,"body":"The Product"},{"speaker":"Aaron Moncur","startTime":699.47,"endTime":703.01,"body":"Development expo or PDX is your"},{"speaker":"Aaron Moncur","startTime":703.01,"endTime":705.97,"body":"chance to learn from subject"},{"speaker":"Aaron Moncur","startTime":703.01,"endTime":705.97,"body":"matter experts, providing"},{"speaker":"Aaron Moncur","startTime":705.97,"endTime":709.75,"body":"practical hands on training for"},{"speaker":"Aaron Moncur","startTime":705.97,"endTime":709.75,"body":"dozens of different engineering"},{"speaker":"Aaron Moncur","startTime":709.75,"endTime":714.79,"body":"topics, Gd and T advanced"},{"speaker":"Aaron Moncur","startTime":709.75,"endTime":714.79,"body":"surface modeling, DFM, plating"},{"speaker":"Aaron Moncur","startTime":714.79,"endTime":718.1500000000001,"body":"and finishing techniques,"},{"speaker":"Aaron Moncur","startTime":714.79,"endTime":718.1500000000001,"body":"programming robots, adhesive,"},{"speaker":"Aaron Moncur","startTime":718.1500000000001,"endTime":722.53,"body":"dispensing, prototyping, tips"},{"speaker":"Aaron Moncur","startTime":718.1500000000001,"endTime":722.53,"body":"and tricks and lots More. PDX"},{"speaker":"Aaron Moncur","startTime":722.53,"endTime":728.25,"body":"happens October, 21 and 22nd in"},{"speaker":"Aaron Moncur","startTime":722.53,"endTime":728.25,"body":"Phoenix, Arizona. Learn more at"},{"speaker":"Aaron Moncur","startTime":728.25,"endTime":735.81,"body":"PD Expo. Dot engineer, that's p,"},{"speaker":"Aaron Moncur","startTime":728.25,"endTime":735.81,"body":"d, e, x, p, O. Dot engineer,"},{"speaker":"Aaron Moncur","startTime":739.53,"endTime":743.01,"body":"well, that's a great segue into"},{"speaker":"Aaron Moncur","startTime":739.53,"endTime":743.01,"body":"your SWAT and scoop product. Why"},{"speaker":"Aaron Moncur","startTime":743.01,"endTime":746.21,"body":"don't you tell us a little bit"},{"speaker":"Aaron Moncur","startTime":743.01,"endTime":746.21,"body":"about that and the journey it"},{"speaker":"Aaron Moncur","startTime":746.21,"endTime":749.5699999999999,"body":"took you on and where you ended,"},{"speaker":"Aaron Moncur","startTime":746.21,"endTime":749.5699999999999,"body":"yeah, for sure."},{"speaker":"Scott Putnam","startTime":749.69,"endTime":751.79,"body":"So as an inventor"},{"speaker":"Scott Putnam","startTime":749.69,"endTime":751.79,"body":"and a product developer, you"},{"speaker":"Scott Putnam","startTime":751.79,"endTime":754.9100000000001,"body":"know, we're all about solving"},{"speaker":"Scott Putnam","startTime":751.79,"endTime":754.9100000000001,"body":"problems, I think probably a lot"},{"speaker":"Scott Putnam","startTime":754.9100000000001,"endTime":758.03,"body":"of in kind of that engineering"},{"speaker":"Scott Putnam","startTime":754.9100000000001,"endTime":758.03,"body":"brain, like you see something,"},{"speaker":"Scott Putnam","startTime":758.03,"endTime":761.1500000000001,"body":"you're like, why can't I fix"},{"speaker":"Scott Putnam","startTime":758.03,"endTime":761.1500000000001,"body":"this? Why doesn't it? This could"},{"speaker":"Scott Putnam","startTime":761.1500000000001,"endTime":767.05,"body":"be so much better. And so two"},{"speaker":"Scott Putnam","startTime":761.1500000000001,"endTime":767.05,"body":"daughters who are now ones in"},{"speaker":"Scott Putnam","startTime":767.05,"endTime":769.3299999999999,"body":"high school, ones in college,"},{"speaker":"Scott Putnam","startTime":767.05,"endTime":769.3299999999999,"body":"but when they were younger,"},{"speaker":"Scott Putnam","startTime":769.69,"endTime":774.31,"body":"there was a scream that was at a"},{"speaker":"Scott Putnam","startTime":769.69,"endTime":774.31,"body":"certain decibel that, like dads"},{"speaker":"Scott Putnam","startTime":774.31,"endTime":779.6500000000001,"body":"and dogs could hear, and as the"},{"speaker":"Scott Putnam","startTime":774.31,"endTime":779.6500000000001,"body":"bug scream, and so I would run"},{"speaker":"Scott Putnam","startTime":779.6500000000001,"endTime":783.1300000000001,"body":"into their room, as you know,"},{"speaker":"Scott Putnam","startTime":779.6500000000001,"endTime":783.1300000000001,"body":"like a superhero, and the chore"},{"speaker":"Scott Putnam","startTime":783.1300000000001,"endTime":786.45,"body":"was to try to figure out how to"},{"speaker":"Scott Putnam","startTime":783.1300000000001,"endTime":786.45,"body":"get that spider off the wall"},{"speaker":"Scott Putnam","startTime":786.45,"endTime":789.51,"body":"back outside alive, and it was"},{"speaker":"Scott Putnam","startTime":786.45,"endTime":789.51,"body":"always a matter of looking for"},{"speaker":"Scott Putnam","startTime":789.51,"endTime":793.1700000000001,"body":"something and envelopes a male a"},{"speaker":"Scott Putnam","startTime":789.51,"endTime":793.1700000000001,"body":"cup and paper like something."},{"speaker":"Scott Putnam","startTime":793.5899999999999,"endTime":797.3699999999999,"body":"Why isn't there a product that's"},{"speaker":"Scott Putnam","startTime":793.5899999999999,"endTime":797.3699999999999,"body":"just designed for this? So"},{"speaker":"Scott Putnam","startTime":797.4300000000001,"endTime":801.9300000000001,"body":"through a lot of iterations,"},{"speaker":"Scott Putnam","startTime":797.4300000000001,"endTime":801.9300000000001,"body":"created SWAT and scoop, because"},{"speaker":"Scott Putnam","startTime":801.9300000000001,"endTime":804.5899999999999,"body":"although we were trying to catch"},{"speaker":"Scott Putnam","startTime":801.9300000000001,"endTime":804.5899999999999,"body":"and release, some people want"},{"speaker":"Scott Putnam","startTime":804.5899999999999,"endTime":807.1099999999999,"body":"them dead, but they don't want"},{"speaker":"Scott Putnam","startTime":804.5899999999999,"endTime":807.1099999999999,"body":"to necessarily have to go get a"},{"speaker":"Scott Putnam","startTime":807.1099999999999,"endTime":811.1300000000001,"body":"tissue and get really close to"},{"speaker":"Scott Putnam","startTime":807.1099999999999,"endTime":811.1300000000001,"body":"them. Essentially two sided fly"},{"speaker":"Scott Putnam","startTime":811.1300000000001,"endTime":814.3699999999999,"body":"swatter with a scoop in the"},{"speaker":"Scott Putnam","startTime":811.1300000000001,"endTime":814.3699999999999,"body":"middle and a beveled edge, kind"},{"speaker":"Scott Putnam","startTime":814.3699999999999,"endTime":818.45,"body":"of like a dustpan, so you could"},{"speaker":"Scott Putnam","startTime":814.3699999999999,"endTime":818.45,"body":"swat a wasp or whatever creepy"},{"speaker":"Scott Putnam","startTime":818.45,"endTime":821.03,"body":"crawler you wanted, and be able"},{"speaker":"Scott Putnam","startTime":818.45,"endTime":821.03,"body":"to scoop it up and toss it out"},{"speaker":"Scott Putnam","startTime":821.03,"endTime":825.9100000000001,"body":"without getting close to it. So"},{"speaker":"Scott Putnam","startTime":821.03,"endTime":825.9100000000001,"body":"through some iterations. My goal"},{"speaker":"Scott Putnam","startTime":825.9100000000001,"endTime":830.3499999999999,"body":"with that originally was to"},{"speaker":"Scott Putnam","startTime":825.9100000000001,"endTime":830.3499999999999,"body":"license it, and so I went"},{"speaker":"Scott Putnam","startTime":830.3499999999999,"endTime":833.23,"body":"through that model and got a lot"},{"speaker":"Scott Putnam","startTime":830.3499999999999,"endTime":833.23,"body":"of really good feedback, but"},{"speaker":"Scott Putnam","startTime":833.23,"endTime":837.79,"body":"originally I designed it bigger"},{"speaker":"Scott Putnam","startTime":833.23,"endTime":837.79,"body":"with a trap door. And it wasn't"},{"speaker":"Scott Putnam","startTime":837.79,"endTime":841.21,"body":"actually originally a swatter."},{"speaker":"Scott Putnam","startTime":837.79,"endTime":841.21,"body":"It was more of just a scoop. And"},{"speaker":"Scott Putnam","startTime":841.21,"endTime":844.8299999999999,"body":"I called it the spider scooper,"},{"speaker":"Scott Putnam","startTime":841.21,"endTime":844.8299999999999,"body":"to scoop them up, trap them in"},{"speaker":"Scott Putnam","startTime":844.8299999999999,"endTime":848.19,"body":"there, and then just release"},{"speaker":"Scott Putnam","startTime":844.8299999999999,"endTime":848.19,"body":"them back out to the wild. And"},{"speaker":"Scott Putnam","startTime":848.19,"endTime":853.95,"body":"then, through feedback from"},{"speaker":"Scott Putnam","startTime":848.19,"endTime":853.95,"body":"companies, they were like, Hey,"},{"speaker":"Scott Putnam","startTime":853.95,"endTime":856.23,"body":"this is too big. There's too"},{"speaker":"Scott Putnam","startTime":853.95,"endTime":856.23,"body":"much going on. This whole"},{"speaker":"Scott Putnam","startTime":856.23,"endTime":860.31,"body":"sliding mechanism would be crazy"},{"speaker":"Scott Putnam","startTime":856.23,"endTime":860.31,"body":"expensive to make. Thanks. Send"},{"speaker":"Scott Putnam","startTime":860.31,"endTime":864.03,"body":"us your next idea. Like, okay, I"},{"speaker":"Scott Putnam","startTime":860.31,"endTime":864.03,"body":"can go back to the drawing"},{"speaker":"Scott Putnam","startTime":864.03,"endTime":867.3499999999999,"body":"board. And I was sitting there"},{"speaker":"Scott Putnam","startTime":864.03,"endTime":867.3499999999999,"body":"one day looking at a fly swatter"},{"speaker":"Scott Putnam","startTime":868.19,"endTime":872.5699999999999,"body":"next to my scoop, and I'm like,"},{"speaker":"Scott Putnam","startTime":868.19,"endTime":872.5699999999999,"body":"Whoa, what if? What if I could"},{"speaker":"Scott Putnam","startTime":872.5699999999999,"endTime":875.75,"body":"somehow make the scoop also"},{"speaker":"Scott Putnam","startTime":872.5699999999999,"endTime":875.75,"body":"Swat. And then it was like, huh,"},{"speaker":"Scott Putnam","startTime":875.81,"endTime":881.1500000000001,"body":"Swat and scoop, kind of fun"},{"speaker":"Scott Putnam","startTime":875.81,"endTime":881.1500000000001,"body":"name. So created that, started"},{"speaker":"Scott Putnam","startTime":881.1500000000001,"endTime":885.25,"body":"pitching that again as the new"},{"speaker":"Scott Putnam","startTime":881.1500000000001,"endTime":885.25,"body":"iterated product, and got a lot"},{"speaker":"Scott Putnam","startTime":885.25,"endTime":887.77,"body":"of good feedback. Hey, this is"},{"speaker":"Scott Putnam","startTime":885.25,"endTime":887.77,"body":"great. This is great. We love"},{"speaker":"Scott Putnam","startTime":887.77,"endTime":892.27,"body":"it. Our CEO loves it. But what"},{"speaker":"Scott Putnam","startTime":887.77,"endTime":892.27,"body":"they wanted was a real sample"},{"speaker":"Scott Putnam","startTime":892.3299999999999,"endTime":896.05,"body":"they could actually try out. And"},{"speaker":"Scott Putnam","startTime":892.3299999999999,"endTime":896.05,"body":"I had some 3d printed samples,"},{"speaker":"Scott Putnam","startTime":896.05,"endTime":898.75,"body":"which were okay, but you"},{"speaker":"Scott Putnam","startTime":896.05,"endTime":898.75,"body":"couldn't really SWAT anything"},{"speaker":"Scott Putnam","startTime":898.75,"endTime":904.6500000000001,"body":"without breaking it, so decided"},{"speaker":"Scott Putnam","startTime":898.75,"endTime":904.6500000000001,"body":"to go all in and just venture"},{"speaker":"Scott Putnam","startTime":904.6500000000001,"endTime":909.21,"body":"the product. I had some really"},{"speaker":"Scott Putnam","startTime":904.6500000000001,"endTime":909.21,"body":"good mentoring from a good"},{"speaker":"Scott Putnam","startTime":909.21,"endTime":912.6300000000001,"body":"friend locally. His brother's"},{"speaker":"Scott Putnam","startTime":909.21,"endTime":912.6300000000001,"body":"been importing products for a"},{"speaker":"Scott Putnam","startTime":912.6300000000001,"endTime":915.75,"body":"long time, and said, Hey, and he"},{"speaker":"Scott Putnam","startTime":912.6300000000001,"endTime":915.75,"body":"was trying to he's basically"},{"speaker":"Scott Putnam","startTime":915.75,"endTime":917.97,"body":"retiring. So he's like, Hey, if"},{"speaker":"Scott Putnam","startTime":915.75,"endTime":917.97,"body":"you want the keys to the"},{"speaker":"Scott Putnam","startTime":917.97,"endTime":921.0899999999999,"body":"kingdom, I can walk you through"},{"speaker":"Scott Putnam","startTime":917.97,"endTime":921.0899999999999,"body":"this and give you my rolodex."},{"speaker":"Scott Putnam","startTime":921.0899999999999,"endTime":924.21,"body":"I'm like, All right, this is the"},{"speaker":"Scott Putnam","startTime":921.0899999999999,"endTime":924.21,"body":"universe saying, do it. Yeah."},{"speaker":"Scott Putnam","startTime":924.51,"endTime":929.0899999999999,"body":"Wow. So yeah, went for it, got"},{"speaker":"Scott Putnam","startTime":924.51,"endTime":929.0899999999999,"body":"it in, originally into retail"},{"speaker":"Scott Putnam","startTime":929.0899999999999,"endTime":933.1099999999999,"body":"stores. I was a little freaked"},{"speaker":"Scott Putnam","startTime":929.0899999999999,"endTime":933.1099999999999,"body":"out about Amazon, thinking, the"},{"speaker":"Scott Putnam","startTime":933.1099999999999,"endTime":936.3499999999999,"body":"minute it's on Amazon, you see"},{"speaker":"Scott Putnam","startTime":933.1099999999999,"endTime":936.3499999999999,"body":"it, you can't hide anything."},{"speaker":"Scott Putnam","startTime":936.53,"endTime":940.31,"body":"There's gonna be 1000 knockoffs"},{"speaker":"Scott Putnam","startTime":936.53,"endTime":940.31,"body":"within an hour. But it wasn't"},{"speaker":"Scott Putnam","startTime":940.31,"endTime":944.77,"body":"the case. I did retail first."},{"speaker":"Scott Putnam","startTime":940.31,"endTime":944.77,"body":"But. I'm really glad we went on"},{"speaker":"Scott Putnam","startTime":944.77,"endTime":949.03,"body":"Amazon, because it did lead to"},{"speaker":"Scott Putnam","startTime":944.77,"endTime":949.03,"body":"the being on the show, and it's"},{"speaker":"Scott Putnam","startTime":949.03,"endTime":950.4100000000001,"body":"doing well on Amazon. So"},{"speaker":"Aaron Moncur","startTime":951.6099999999999,"endTime":954.0699999999999,"body":"let's talk a"},{"speaker":"Aaron Moncur","startTime":951.6099999999999,"endTime":954.0699999999999,"body":"little bit about that, the the"},{"speaker":"Aaron Moncur","startTime":954.0699999999999,"endTime":958.3299999999999,"body":"risk of Amazon with a product"},{"speaker":"Aaron Moncur","startTime":954.0699999999999,"endTime":958.3299999999999,"body":"being knocked off. I have a good"},{"speaker":"Aaron Moncur","startTime":958.3299999999999,"endTime":963.25,"body":"friend who he's an industrial"},{"speaker":"Aaron Moncur","startTime":958.3299999999999,"endTime":963.25,"body":"designer and a very talented"},{"speaker":"Aaron Moncur","startTime":963.97,"endTime":969.45,"body":"mechanical designer. And what he"},{"speaker":"Aaron Moncur","startTime":963.97,"endTime":969.45,"body":"does for a living is is help"},{"speaker":"Aaron Moncur","startTime":969.45,"endTime":972.99,"body":"people design their products"},{"speaker":"Aaron Moncur","startTime":969.45,"endTime":972.99,"body":"right. And on the side, he's"},{"speaker":"Aaron Moncur","startTime":972.99,"endTime":977.0699999999999,"body":"designed a few of his own"},{"speaker":"Aaron Moncur","startTime":972.99,"endTime":977.0699999999999,"body":"products. And he told me, maybe"},{"speaker":"Aaron Moncur","startTime":977.0699999999999,"endTime":979.8299999999999,"body":"a year ago, one of the products"},{"speaker":"Aaron Moncur","startTime":977.0699999999999,"endTime":979.8299999999999,"body":"that he developed, he took it"},{"speaker":"Aaron Moncur","startTime":979.8299999999999,"endTime":982.1700000000001,"body":"all the way through"},{"speaker":"Aaron Moncur","startTime":979.8299999999999,"endTime":982.1700000000001,"body":"manufacturing, and he had, you"},{"speaker":"Aaron Moncur","startTime":982.1700000000001,"endTime":985.6099999999999,"body":"know, I don't know, hundreds or"},{"speaker":"Aaron Moncur","startTime":982.1700000000001,"endTime":985.6099999999999,"body":"1000s of these made, and he put"},{"speaker":"Aaron Moncur","startTime":985.6099999999999,"endTime":990.4100000000001,"body":"them on Amazon. And within a"},{"speaker":"Aaron Moncur","startTime":985.6099999999999,"endTime":990.4100000000001,"body":"couple of weeks, or maybe it was"},{"speaker":"Aaron Moncur","startTime":990.4100000000001,"endTime":993.05,"body":"a couple of months, sure enough,"},{"speaker":"Aaron Moncur","startTime":990.4100000000001,"endTime":993.05,"body":"there were some knockoffs,"},{"speaker":"Aaron Moncur","startTime":993.05,"endTime":996.8900000000001,"body":"right? Chinese knockoffs that"},{"speaker":"Aaron Moncur","startTime":993.05,"endTime":996.8900000000001,"body":"were priced way less than his,"},{"speaker":"Aaron Moncur","startTime":997.25,"endTime":1001.69,"body":"and they were clearly infringing"},{"speaker":"Aaron Moncur","startTime":997.25,"endTime":1001.69,"body":"on his patent. And so he let"},{"speaker":"Aaron Moncur","startTime":1001.69,"endTime":1006.03,"body":"Amazon know, hey, I've got, you"},{"speaker":"Aaron Moncur","startTime":1001.69,"endTime":1006.03,"body":"know, these Chinese knockoffs"},{"speaker":"Aaron Moncur","startTime":1006.03,"endTime":1011.4300000000001,"body":"that are infringing on my patent"},{"speaker":"Aaron Moncur","startTime":1006.03,"endTime":1011.4300000000001,"body":"and and yes, Amazon would shut"},{"speaker":"Aaron Moncur","startTime":1011.4300000000001,"endTime":1014.97,"body":"those accounts down, but it"},{"speaker":"Aaron Moncur","startTime":1011.4300000000001,"endTime":1014.97,"body":"would take a couple of weeks,"},{"speaker":"Aaron Moncur","startTime":1015.27,"endTime":1019.1099999999999,"body":"and then just, you know, a week"},{"speaker":"Aaron Moncur","startTime":1015.27,"endTime":1019.1099999999999,"body":"later, another one would would"},{"speaker":"Aaron Moncur","startTime":1019.1099999999999,"endTime":1022.1099999999999,"body":"pop up. And so what he said to"},{"speaker":"Aaron Moncur","startTime":1019.1099999999999,"endTime":1022.1099999999999,"body":"me was he just, he could never"},{"speaker":"Aaron Moncur","startTime":1022.1099999999999,"endTime":1026.87,"body":"figure out how to be profitable"},{"speaker":"Aaron Moncur","startTime":1022.1099999999999,"endTime":1026.87,"body":"on Amazon because he spent so"},{"speaker":"Aaron Moncur","startTime":1026.87,"endTime":1030.17,"body":"much time chasing down the"},{"speaker":"Aaron Moncur","startTime":1026.87,"endTime":1030.17,"body":"copycats and trying to get them"},{"speaker":"Aaron Moncur","startTime":1030.17,"endTime":1033.95,"body":"shut down, he just he couldn't"},{"speaker":"Aaron Moncur","startTime":1030.17,"endTime":1033.95,"body":"spend enough time actually"},{"speaker":"Aaron Moncur","startTime":1034.37,"endTime":1038.15,"body":"marketing his product and"},{"speaker":"Aaron Moncur","startTime":1034.37,"endTime":1038.15,"body":"driving sales for himself. Is"},{"speaker":"Aaron Moncur","startTime":1038.15,"endTime":1042.11,"body":"that? Is that a common problem?"},{"speaker":"Aaron Moncur","startTime":1038.15,"endTime":1042.11,"body":"And if so, what's what's the"},{"speaker":"Aaron Moncur","startTime":1042.11,"endTime":1043.13,"body":"solution to that?"},{"speaker":"Scott Putnam","startTime":1043.43,"endTime":1046.63,"body":"Yeah, it's a great"},{"speaker":"Scott Putnam","startTime":1043.43,"endTime":1046.63,"body":"question. First of all, I would"},{"speaker":"Scott Putnam","startTime":1046.63,"endTime":1049.15,"body":"say, hey, congratulations. You"},{"speaker":"Scott Putnam","startTime":1046.63,"endTime":1049.15,"body":"have a great product, because"},{"speaker":"Scott Putnam","startTime":1049.15,"endTime":1052.09,"body":"they generally wait till you get"},{"speaker":"Scott Putnam","startTime":1049.15,"endTime":1052.09,"body":"to a certain point like it's"},{"speaker":"Scott Putnam","startTime":1052.09,"endTime":1054.67,"body":"doing well, they you know,"},{"speaker":"Scott Putnam","startTime":1052.09,"endTime":1054.67,"body":"you're selling a lot of them,"},{"speaker":"Scott Putnam","startTime":1054.67,"endTime":1057.49,"body":"then they start to show up. But"},{"speaker":"Scott Putnam","startTime":1054.67,"endTime":1057.49,"body":"there are some things that"},{"speaker":"Scott Putnam","startTime":1057.55,"endTime":1062.59,"body":"Amazon's done more recently. If"},{"speaker":"Scott Putnam","startTime":1057.55,"endTime":1062.59,"body":"you have brand registry, so"},{"speaker":"Scott Putnam","startTime":1062.59,"endTime":1065.55,"body":"you'd have a trademark that you"},{"speaker":"Scott Putnam","startTime":1062.59,"endTime":1065.55,"body":"filed, you can get what's called"},{"speaker":"Scott Putnam","startTime":1065.55,"endTime":1069.81,"body":"Brand registry within Amazon"},{"speaker":"Scott Putnam","startTime":1065.55,"endTime":1069.81,"body":"that allows Amazon to get them"},{"speaker":"Scott Putnam","startTime":1069.81,"endTime":1074.55,"body":"off quicker. It can be a little"},{"speaker":"Scott Putnam","startTime":1069.81,"endTime":1074.55,"body":"bit of a whack a mole game."},{"speaker":"Scott Putnam","startTime":1075.93,"endTime":1080.13,"body":"There is another company as"},{"speaker":"Scott Putnam","startTime":1075.93,"endTime":1080.13,"body":"well, called their acronym is"},{"speaker":"Scott Putnam","startTime":1080.13,"endTime":1085.8500000000001,"body":"iacc.org that helps you get"},{"speaker":"Scott Putnam","startTime":1080.13,"endTime":1085.8500000000001,"body":"knockoffs, not just Amazon, but"},{"speaker":"Scott Putnam","startTime":1085.8500000000001,"endTime":1089.81,"body":"overseas, like if it's on"},{"speaker":"Scott Putnam","startTime":1085.8500000000001,"endTime":1089.81,"body":"Alibaba or AliExpress, they can"},{"speaker":"Scott Putnam","startTime":1089.81,"endTime":1096.41,"body":"quickly. We got some knockoffs"},{"speaker":"Scott Putnam","startTime":1089.81,"endTime":1096.41,"body":"taken care of within 24 hours."},{"speaker":"Scott Putnam","startTime":1096.8300000000002,"endTime":1101.51,"body":"Oh, wow, yeah. So land the"},{"speaker":"Scott Putnam","startTime":1096.8300000000002,"endTime":1101.51,"body":"landscape of Amazon is"},{"speaker":"Scott Putnam","startTime":1101.51,"endTime":1105.13,"body":"perpetually changing, and I know"},{"speaker":"Scott Putnam","startTime":1101.51,"endTime":1105.13,"body":"they do want it to be more of a"},{"speaker":"Scott Putnam","startTime":1105.13,"endTime":1108.55,"body":"premium place to shop. And"},{"speaker":"Scott Putnam","startTime":1105.13,"endTime":1108.55,"body":"they're they're making efforts"},{"speaker":"Scott Putnam","startTime":1108.97,"endTime":1113.41,"body":"to get rid of the knockoffs."},{"speaker":"Scott Putnam","startTime":1108.97,"endTime":1113.41,"body":"It's frustrating, though, as"},{"speaker":"Scott Putnam","startTime":1113.41,"endTime":1116.53,"body":"someone that has put so much"},{"speaker":"Scott Putnam","startTime":1113.41,"endTime":1116.53,"body":"blood, sweat and tears into a"},{"speaker":"Scott Putnam","startTime":1116.53,"endTime":1118.8700000000001,"body":"product, you get it on there,"},{"speaker":"Scott Putnam","startTime":1116.53,"endTime":1118.8700000000001,"body":"somebody knocks it off. It's"},{"speaker":"Scott Putnam","startTime":1118.8700000000001,"endTime":1121.81,"body":"cheaper. It doesn't work as"},{"speaker":"Scott Putnam","startTime":1118.8700000000001,"endTime":1121.81,"body":"well, and all of a sudden, all"},{"speaker":"Scott Putnam","startTime":1121.81,"endTime":1125.31,"body":"these horrible ratings are"},{"speaker":"Scott Putnam","startTime":1121.81,"endTime":1125.31,"body":"showing up that affect you too."},{"speaker":"Scott Putnam","startTime":1125.97,"endTime":1131.3700000000001,"body":"So, yeah, I hope Amazon keeps"},{"speaker":"Scott Putnam","startTime":1125.97,"endTime":1131.3700000000001,"body":"moving in that direction for"},{"speaker":"Scott Putnam","startTime":1131.3700000000001,"endTime":1134.91,"body":"really taking care of the people"},{"speaker":"Scott Putnam","startTime":1131.3700000000001,"endTime":1134.91,"body":"that have you know, brought the"},{"speaker":"Scott Putnam","startTime":1134.91,"endTime":1137.55,"body":"real product to market,"},{"speaker":"Scott Putnam","startTime":1134.91,"endTime":1137.55,"body":"definitely."},{"speaker":"Aaron Moncur","startTime":1137.55,"endTime":1140.73,"body":"Yeah. Well, let's"},{"speaker":"Aaron Moncur","startTime":1137.55,"endTime":1140.73,"body":"talk about bringing a product to"},{"speaker":"Aaron Moncur","startTime":1140.73,"endTime":1144.29,"body":"market. So engineers are"},{"speaker":"Aaron Moncur","startTime":1140.73,"endTime":1144.29,"body":"primarily our audience, and they"},{"speaker":"Aaron Moncur","startTime":1144.29,"endTime":1147.05,"body":"know a lot about bringing a"},{"speaker":"Aaron Moncur","startTime":1144.29,"endTime":1147.05,"body":"product to market, because"},{"speaker":"Aaron Moncur","startTime":1147.05,"endTime":1150.3500000000001,"body":"that's what they do. Let's talk"},{"speaker":"Aaron Moncur","startTime":1147.05,"endTime":1150.3500000000001,"body":"a little bit about your"},{"speaker":"Aaron Moncur","startTime":1150.3500000000001,"endTime":1153.47,"body":"experience working with"},{"speaker":"Aaron Moncur","startTime":1150.3500000000001,"endTime":1153.47,"body":"inventors. You know, engineers,"},{"speaker":"Aaron Moncur","startTime":1153.71,"endTime":1156.77,"body":"I think, conceptually,"},{"speaker":"Aaron Moncur","startTime":1153.71,"endTime":1156.77,"body":"understand the challenges with"},{"speaker":"Aaron Moncur","startTime":1156.77,"endTime":1159.05,"body":"bringing a product to market"},{"speaker":"Aaron Moncur","startTime":1156.77,"endTime":1159.05,"body":"because they're the ones"},{"speaker":"Aaron Moncur","startTime":1159.05,"endTime":1163.43,"body":"developing it, but probably"},{"speaker":"Aaron Moncur","startTime":1159.05,"endTime":1163.43,"body":"don't have the same appreciation"},{"speaker":"Aaron Moncur","startTime":1163.43,"endTime":1166.93,"body":"for that challenge from, like a"},{"speaker":"Aaron Moncur","startTime":1163.43,"endTime":1166.93,"body":"sales or a marketing standpoint,"},{"speaker":"Aaron Moncur","startTime":1166.93,"endTime":1170.77,"body":"because that's just not where"},{"speaker":"Aaron Moncur","startTime":1166.93,"endTime":1170.77,"body":"they spend their time. And as an"},{"speaker":"Aaron Moncur","startTime":1170.77,"endTime":1174.67,"body":"inventor, you really need to"},{"speaker":"Aaron Moncur","startTime":1170.77,"endTime":1174.67,"body":"understand the sales and the"},{"speaker":"Aaron Moncur","startTime":1174.67,"endTime":1177.91,"body":"marketing aspect and how to"},{"speaker":"Aaron Moncur","startTime":1174.67,"endTime":1177.91,"body":"bring a product to market in"},{"speaker":"Aaron Moncur","startTime":1177.91,"endTime":1181.93,"body":"that context, what are some of"},{"speaker":"Aaron Moncur","startTime":1177.91,"endTime":1181.93,"body":"the problems that you have most"},{"speaker":"Aaron Moncur","startTime":1181.93,"endTime":1186.63,"body":"commonly witnessed and and"},{"speaker":"Aaron Moncur","startTime":1181.93,"endTime":1186.63,"body":"solutions for how to get around"},{"speaker":"Aaron Moncur","startTime":1186.63,"endTime":1188.3700000000001,"body":"those problems? Yeah,"},{"speaker":"Scott Putnam","startTime":1188.97,"endTime":1192.15,"body":"it's a fantastic"},{"speaker":"Scott Putnam","startTime":1188.97,"endTime":1192.15,"body":"question. I think some of the"},{"speaker":"Scott Putnam","startTime":1192.45,"endTime":1197.8500000000001,"body":"there's several I'll touch on. A"},{"speaker":"Scott Putnam","startTime":1192.45,"endTime":1197.8500000000001,"body":"few specifically for engineers,"},{"speaker":"Scott Putnam","startTime":1198.27,"endTime":1202.71,"body":"is the biggest problem is, once"},{"speaker":"Scott Putnam","startTime":1198.27,"endTime":1202.71,"body":"that's developed and they've"},{"speaker":"Scott Putnam","startTime":1202.71,"endTime":1206.3300000000002,"body":"perfected it, it's like, All"},{"speaker":"Scott Putnam","startTime":1202.71,"endTime":1206.3300000000002,"body":"right, now what? And then the"},{"speaker":"Scott Putnam","startTime":1206.3300000000002,"endTime":1209.63,"body":"initial thought is, run out and"},{"speaker":"Scott Putnam","startTime":1206.3300000000002,"endTime":1209.63,"body":"get a patent so it's protected,"},{"speaker":"Scott Putnam","startTime":1209.63,"endTime":1213.1100000000001,"body":"then I can let it out of the box"},{"speaker":"Scott Putnam","startTime":1209.63,"endTime":1213.1100000000001,"body":"and show the world. But there's,"},{"speaker":"Scott Putnam","startTime":1213.1100000000001,"endTime":1217.49,"body":"there's some other ways of doing"},{"speaker":"Scott Putnam","startTime":1213.1100000000001,"endTime":1217.49,"body":"it, such as filing a provisional"},{"speaker":"Scott Putnam","startTime":1217.49,"endTime":1220.73,"body":"patent application, that you can"},{"speaker":"Scott Putnam","startTime":1217.49,"endTime":1220.73,"body":"do relatively in a very"},{"speaker":"Scott Putnam","startTime":1220.73,"endTime":1224.3500000000001,"body":"inexpensively, and then you have"},{"speaker":"Scott Putnam","startTime":1220.73,"endTime":1224.3500000000001,"body":"12 months to shop it through."},{"speaker":"Scott Putnam","startTime":1225.97,"endTime":1231.8500000000001,"body":"Aside from that, you know, I"},{"speaker":"Scott Putnam","startTime":1225.97,"endTime":1231.8500000000001,"body":"think a lot of the stretching"},{"speaker":"Scott Putnam","startTime":1231.8500000000001,"endTime":1235.81,"body":"with my engineering students"},{"speaker":"Scott Putnam","startTime":1231.8500000000001,"endTime":1235.81,"body":"when I'm coaching is around the"},{"speaker":"Scott Putnam","startTime":1235.81,"endTime":1238.99,"body":"marketing and the sales and, you"},{"speaker":"Scott Putnam","startTime":1235.81,"endTime":1238.99,"body":"know, what do I say? Who do I"},{"speaker":"Scott Putnam","startTime":1238.99,"endTime":1242.8300000000002,"body":"call? Who am I? Who do I ask"},{"speaker":"Scott Putnam","startTime":1238.99,"endTime":1242.8300000000002,"body":"for? What do I not say? What are"},{"speaker":"Scott Putnam","startTime":1242.8300000000002,"endTime":1245.91,"body":"some mistakes that. People make"},{"speaker":"Scott Putnam","startTime":1242.8300000000002,"endTime":1245.91,"body":"and and so there's, there's a"},{"speaker":"Scott Putnam","startTime":1245.91,"endTime":1249.81,"body":"lot of coaching that happens"},{"speaker":"Scott Putnam","startTime":1245.91,"endTime":1249.81,"body":"around that, because it's, it"},{"speaker":"Scott Putnam","startTime":1249.81,"endTime":1253.89,"body":"isn't just here, here's the"},{"speaker":"Scott Putnam","startTime":1249.81,"endTime":1253.89,"body":"facts. You know. It is more"},{"speaker":"Scott Putnam","startTime":1253.89,"endTime":1256.77,"body":"about relationships with the"},{"speaker":"Scott Putnam","startTime":1253.89,"endTime":1256.77,"body":"people you're talking to in"},{"speaker":"Scott Putnam","startTime":1256.77,"endTime":1259.5900000000001,"body":"those companies, and developing"},{"speaker":"Scott Putnam","startTime":1256.77,"endTime":1259.5900000000001,"body":"those relationships and knowing"},{"speaker":"Scott Putnam","startTime":1259.5900000000001,"endTime":1262.65,"body":"how to do that, as well as"},{"speaker":"Scott Putnam","startTime":1259.5900000000001,"endTime":1262.65,"body":"presenting the product in the"},{"speaker":"Scott Putnam","startTime":1262.65,"endTime":1265.49,"body":"right light, asking the right"},{"speaker":"Scott Putnam","startTime":1262.65,"endTime":1265.49,"body":"questions, getting the right"},{"speaker":"Scott Putnam","startTime":1265.49,"endTime":1269.99,"body":"information. So all of that, I"},{"speaker":"Scott Putnam","startTime":1265.49,"endTime":1269.99,"body":"love coaching people on because"},{"speaker":"Scott Putnam","startTime":1269.99,"endTime":1275.81,"body":"it's such a fun part of the"},{"speaker":"Scott Putnam","startTime":1269.99,"endTime":1275.81,"body":"process for me. Mistake wise, a"},{"speaker":"Scott Putnam","startTime":1275.81,"endTime":1279.05,"body":"lot of inventors, really, they"},{"speaker":"Scott Putnam","startTime":1275.81,"endTime":1279.05,"body":"get very emotionally attached to"},{"speaker":"Scott Putnam","startTime":1279.05,"endTime":1282.5900000000001,"body":"their idea, and they kind of"},{"speaker":"Scott Putnam","startTime":1279.05,"endTime":1282.5900000000001,"body":"skip this critical market"},{"speaker":"Scott Putnam","startTime":1282.5900000000001,"endTime":1287.3500000000001,"body":"validation piece. And I always"},{"speaker":"Scott Putnam","startTime":1282.5900000000001,"endTime":1287.3500000000001,"body":"advise them, like I mentioned"},{"speaker":"Scott Putnam","startTime":1287.3500000000001,"endTime":1290.5900000000001,"body":"before, to research first, make"},{"speaker":"Scott Putnam","startTime":1287.3500000000001,"endTime":1290.5900000000001,"body":"sure there's some real demand,"},{"speaker":"Scott Putnam","startTime":1290.5900000000001,"endTime":1294.97,"body":"make sure trends are going in"},{"speaker":"Scott Putnam","startTime":1290.5900000000001,"endTime":1294.97,"body":"the right direction, and then"},{"speaker":"Scott Putnam","startTime":1294.97,"endTime":1299.65,"body":"having really some realistic"},{"speaker":"Scott Putnam","startTime":1294.97,"endTime":1299.65,"body":"expectations. I think a lot of"},{"speaker":"Scott Putnam","startTime":1299.65,"endTime":1302.8300000000002,"body":"inventors, you know, kind of"},{"speaker":"Scott Putnam","startTime":1299.65,"endTime":1302.8300000000002,"body":"wide eyed, and you they think"},{"speaker":"Scott Putnam","startTime":1302.8300000000002,"endTime":1307.8300000000002,"body":"the idea, the idea is the hard"},{"speaker":"Scott Putnam","startTime":1302.8300000000002,"endTime":1307.8300000000002,"body":"part. It's not the hard part."},{"speaker":"Scott Putnam","startTime":1308.0700000000002,"endTime":1310.41,"body":"They think their idea is going"},{"speaker":"Scott Putnam","startTime":1308.0700000000002,"endTime":1310.41,"body":"to make them a bazillion"},{"speaker":"Scott Putnam","startTime":1310.41,"endTime":1312.93,"body":"dollars. And everybody, you"},{"speaker":"Scott Putnam","startTime":1310.41,"endTime":1312.93,"body":"know, if companies don't want"},{"speaker":"Scott Putnam","startTime":1312.93,"endTime":1316.41,"body":"it, they're they're idiots and"},{"speaker":"Scott Putnam","startTime":1312.93,"endTime":1316.41,"body":"all of that. It isn't a lottery"},{"speaker":"Scott Putnam","startTime":1316.41,"endTime":1320.01,"body":"ticket. I mean, it's people have"},{"speaker":"Scott Putnam","startTime":1316.41,"endTime":1320.01,"body":"to think of it more as"},{"speaker":"Scott Putnam","startTime":1320.43,"endTime":1323.13,"body":"approaching it like a business"},{"speaker":"Scott Putnam","startTime":1320.43,"endTime":1323.13,"body":"strategy. It requires some"},{"speaker":"Scott Putnam","startTime":1323.13,"endTime":1327.05,"body":"persistence and follow up and"},{"speaker":"Scott Putnam","startTime":1323.13,"endTime":1327.05,"body":"sales skills and negotiation"},{"speaker":"Scott Putnam","startTime":1327.05,"endTime":1333.1100000000001,"body":"skills. So going from from A to"},{"speaker":"Scott Putnam","startTime":1327.05,"endTime":1333.1100000000001,"body":"Z, you really do wear a lot of"},{"speaker":"Scott Putnam","startTime":1333.1100000000001,"endTime":1336.29,"body":"different hats, and I think for"},{"speaker":"Scott Putnam","startTime":1333.1100000000001,"endTime":1336.29,"body":"some people, that can be"},{"speaker":"Scott Putnam","startTime":1336.29,"endTime":1339.5900000000001,"body":"difficult, and everybody's"},{"speaker":"Scott Putnam","startTime":1336.29,"endTime":1339.5900000000001,"body":"comfort zones sort of stretch in"},{"speaker":"Scott Putnam","startTime":1339.5900000000001,"endTime":1340.67,"body":"different areas."},{"speaker":"Aaron Moncur","startTime":1342.1100000000001,"endTime":1345.0700000000002,"body":"We have"},{"speaker":"Aaron Moncur","startTime":1342.1100000000001,"endTime":1345.0700000000002,"body":"historically been, and still are"},{"speaker":"Aaron Moncur","startTime":1345.0700000000002,"endTime":1350.05,"body":"a services business. My my"},{"speaker":"Aaron Moncur","startTime":1345.0700000000002,"endTime":1350.05,"body":"company pipeline, and we're"},{"speaker":"Aaron Moncur","startTime":1350.05,"endTime":1354.8500000000001,"body":"trying to get more into"},{"speaker":"Aaron Moncur","startTime":1350.05,"endTime":1354.8500000000001,"body":"products. It's new for us, and"},{"speaker":"Aaron Moncur","startTime":1354.8500000000001,"endTime":1358.27,"body":"we're, for sure, stumbling and"},{"speaker":"Aaron Moncur","startTime":1354.8500000000001,"endTime":1358.27,"body":"making mistakes. And we have a"},{"speaker":"Aaron Moncur","startTime":1358.27,"endTime":1361.81,"body":"few products now, one in"},{"speaker":"Aaron Moncur","startTime":1358.27,"endTime":1361.81,"body":"particular that that has some"},{"speaker":"Aaron Moncur","startTime":1361.81,"endTime":1369.21,"body":"legs. We have seen some sales"},{"speaker":"Aaron Moncur","startTime":1361.81,"endTime":1369.21,"body":"and interest. But it's like you"},{"speaker":"Aaron Moncur","startTime":1369.21,"endTime":1373.1100000000001,"body":"said, developing this product"},{"speaker":"Aaron Moncur","startTime":1369.21,"endTime":1373.1100000000001,"body":"that was the easy part, right?"},{"speaker":"Aaron Moncur","startTime":1373.1100000000001,"endTime":1375.8700000000001,"body":"This has been kind of a surprise"},{"speaker":"Aaron Moncur","startTime":1373.1100000000001,"endTime":1375.8700000000001,"body":"for me as well. We all thought,"},{"speaker":"Aaron Moncur","startTime":1375.8700000000001,"endTime":1378.27,"body":"Oh, this is such a great"},{"speaker":"Aaron Moncur","startTime":1375.8700000000001,"endTime":1378.27,"body":"product. Everyone's going to"},{"speaker":"Aaron Moncur","startTime":1378.27,"endTime":1383.49,"body":"want it. And it just turns out"},{"speaker":"Aaron Moncur","startTime":1378.27,"endTime":1383.49,"body":"that designing it and developing"},{"speaker":"Aaron Moncur","startTime":1383.49,"endTime":1386.69,"body":"it that was the easy part. Now"},{"speaker":"Aaron Moncur","startTime":1383.49,"endTime":1386.69,"body":"figuring out how to sell it."},{"speaker":"Aaron Moncur","startTime":1386.69,"endTime":1390.95,"body":"It's a I mean, this is why"},{"speaker":"Aaron Moncur","startTime":1386.69,"endTime":1390.95,"body":"salespeople exist, right? It's a"},{"speaker":"Aaron Moncur","startTime":1390.95,"endTime":1394.79,"body":"full time job to figure out how"},{"speaker":"Aaron Moncur","startTime":1390.95,"endTime":1394.79,"body":"to sell something like that."},{"speaker":"Aaron Moncur","startTime":1395.21,"endTime":1400.25,"body":"Where, where do you suggest"},{"speaker":"Aaron Moncur","startTime":1395.21,"endTime":1400.25,"body":"inventors start? Like, what does"},{"speaker":"Aaron Moncur","startTime":1400.25,"endTime":1403.6100000000001,"body":"that process look like when"},{"speaker":"Aaron Moncur","startTime":1400.25,"endTime":1403.6100000000001,"body":"you're coaching a new inventor?"},{"speaker":"Aaron Moncur","startTime":1404.03,"endTime":1405.13,"body":"Mm, hmm, yeah."},{"speaker":"Scott Putnam","startTime":1405.13,"endTime":1407.17,"body":"It's a great"},{"speaker":"Scott Putnam","startTime":1405.13,"endTime":1407.17,"body":"question. So a lot of it,"},{"speaker":"Scott Putnam","startTime":1407.17,"endTime":1413.3500000000001,"body":"really, I talked to them about"},{"speaker":"Scott Putnam","startTime":1407.17,"endTime":1413.3500000000001,"body":"you don't have to try not to"},{"speaker":"Scott Putnam","startTime":1413.3500000000001,"endTime":1417.0700000000002,"body":"feel like a telemarketer when"},{"speaker":"Scott Putnam","startTime":1413.3500000000001,"endTime":1417.0700000000002,"body":"you're calling companies, and"},{"speaker":"Scott Putnam","startTime":1417.0700000000002,"endTime":1422.05,"body":"really putting a lot of the the"},{"speaker":"Scott Putnam","startTime":1417.0700000000002,"endTime":1422.05,"body":"weight of the sales process into"},{"speaker":"Scott Putnam","startTime":1422.05,"endTime":1425.19,"body":"your marketing materials, which"},{"speaker":"Scott Putnam","startTime":1422.05,"endTime":1425.19,"body":"what works really well is to"},{"speaker":"Scott Putnam","startTime":1425.19,"endTime":1429.51,"body":"have a one or two page sell"},{"speaker":"Scott Putnam","startTime":1425.19,"endTime":1429.51,"body":"sheet that has some wow factor,"},{"speaker":"Scott Putnam","startTime":1429.51,"endTime":1432.99,"body":"shows the product and has a link"},{"speaker":"Scott Putnam","startTime":1429.51,"endTime":1432.99,"body":"to a video they can watch that's"},{"speaker":"Scott Putnam","startTime":1432.99,"endTime":1438.0900000000001,"body":"about a minute or so long. So a"},{"speaker":"Scott Putnam","startTime":1432.99,"endTime":1438.0900000000001,"body":"lot of the selling, the heavy"},{"speaker":"Scott Putnam","startTime":1438.0900000000001,"endTime":1441.75,"body":"lifting of that goes to those"},{"speaker":"Scott Putnam","startTime":1438.0900000000001,"endTime":1441.75,"body":"marketing materials. So that's"},{"speaker":"Scott Putnam","startTime":1441.75,"endTime":1445.97,"body":"first and foremost. I think a"},{"speaker":"Scott Putnam","startTime":1441.75,"endTime":1445.97,"body":"lot of people have this idea"},{"speaker":"Scott Putnam","startTime":1445.97,"endTime":1448.97,"body":"that, you know, it's going to be"},{"speaker":"Scott Putnam","startTime":1445.97,"endTime":1448.97,"body":"like the movie the boiler room,"},{"speaker":"Scott Putnam","startTime":1448.97,"endTime":1451.97,"body":"and you're in there and you got"},{"speaker":"Scott Putnam","startTime":1448.97,"endTime":1451.97,"body":"to do this amazing presentation."},{"speaker":"Scott Putnam","startTime":1452.51,"endTime":1456.89,"body":"It's really not that. It's more"},{"speaker":"Scott Putnam","startTime":1452.51,"endTime":1456.89,"body":"about finding the right people"},{"speaker":"Scott Putnam","startTime":1456.89,"endTime":1460.43,"body":"within the company, making"},{"speaker":"Scott Putnam","startTime":1456.89,"endTime":1460.43,"body":"contact. And LinkedIn is a great"},{"speaker":"Scott Putnam","startTime":1460.43,"endTime":1463.97,"body":"tool to do that. The telephone"},{"speaker":"Scott Putnam","startTime":1460.43,"endTime":1463.97,"body":"still works, even though it"},{"speaker":"Scott Putnam","startTime":1463.97,"endTime":1467.77,"body":"might sound old fashioned, and"},{"speaker":"Scott Putnam","startTime":1463.97,"endTime":1467.77,"body":"then just getting permission to"},{"speaker":"Scott Putnam","startTime":1467.77,"endTime":1471.13,"body":"send over your your materials,"},{"speaker":"Scott Putnam","startTime":1467.77,"endTime":1471.13,"body":"and then you send them. Then"},{"speaker":"Scott Putnam","startTime":1471.13,"endTime":1475.8700000000001,"body":"it's a follow up game. So a lot"},{"speaker":"Scott Putnam","startTime":1471.13,"endTime":1475.8700000000001,"body":"of times, too, when I'm"},{"speaker":"Scott Putnam","startTime":1475.8700000000001,"endTime":1479.29,"body":"coaching, we'll, we'll do some"},{"speaker":"Scott Putnam","startTime":1475.8700000000001,"endTime":1479.29,"body":"practice calls. I'll pretend"},{"speaker":"Scott Putnam","startTime":1479.29,"endTime":1482.29,"body":"like I'm somebody at the"},{"speaker":"Scott Putnam","startTime":1479.29,"endTime":1482.29,"body":"company, and they, you know,"},{"speaker":"Scott Putnam","startTime":1482.29,"endTime":1485.8500000000001,"body":"they ring me, and then we just"},{"speaker":"Scott Putnam","startTime":1482.29,"endTime":1485.8500000000001,"body":"kind of go through the a typical"},{"speaker":"Scott Putnam","startTime":1485.8500000000001,"endTime":1490.05,"body":"first call and then maybe a"},{"speaker":"Scott Putnam","startTime":1485.8500000000001,"endTime":1490.05,"body":"second or third call that gets a"},{"speaker":"Scott Putnam","startTime":1490.05,"endTime":1494.13,"body":"little more into the weeds with"},{"speaker":"Scott Putnam","startTime":1490.05,"endTime":1494.13,"body":"the product. And, you know, what"},{"speaker":"Scott Putnam","startTime":1494.13,"endTime":1496.3500000000001,"body":"are you looking for as the"},{"speaker":"Scott Putnam","startTime":1494.13,"endTime":1496.3500000000001,"body":"inventor, what are they looking"},{"speaker":"Scott Putnam","startTime":1496.3500000000001,"endTime":1500.0700000000002,"body":"for? Those kinds of things,"},{"speaker":"Scott Putnam","startTime":1496.3500000000001,"endTime":1500.0700000000002,"body":"yeah, and that, that's a lot of"},{"speaker":"Scott Putnam","startTime":1500.0700000000002,"endTime":1506.75,"body":"fun. And so really, a lot of it"},{"speaker":"Scott Putnam","startTime":1500.0700000000002,"endTime":1506.75,"body":"really comes down to knowing the"},{"speaker":"Scott Putnam","startTime":1506.8700000000001,"endTime":1511.13,"body":"what, what are the expectations,"},{"speaker":"Scott Putnam","startTime":1506.8700000000001,"endTime":1511.13,"body":"what does this ecosystem even"},{"speaker":"Scott Putnam","startTime":1511.13,"endTime":1514.79,"body":"look like? And I have a lot of"},{"speaker":"Scott Putnam","startTime":1511.13,"endTime":1514.79,"body":"cheat sheets and scripts and"},{"speaker":"Scott Putnam","startTime":1514.79,"endTime":1519.41,"body":"things for emails and phone"},{"speaker":"Scott Putnam","startTime":1514.79,"endTime":1519.41,"body":"calls and LinkedIn and so I have"},{"speaker":"Scott Putnam","startTime":1519.41,"endTime":1522.41,"body":"a lot of tools that can really"},{"speaker":"Scott Putnam","startTime":1519.41,"endTime":1522.41,"body":"help people so they're not you"},{"speaker":"Scott Putnam","startTime":1522.41,"endTime":1525.0700000000002,"body":"don't feel like you're so far"},{"speaker":"Scott Putnam","startTime":1522.41,"endTime":1525.0700000000002,"body":"out on the leading edge of all"},{"speaker":"Scott Putnam","startTime":1525.0700000000002,"endTime":1526.51,"body":"of this. Yeah,"},{"speaker":"Aaron Moncur","startTime":1526.69,"endTime":1529.0900000000001,"body":"terrific. Well,"},{"speaker":"Aaron Moncur","startTime":1526.69,"endTime":1529.0900000000001,"body":"let me take a very short break"},{"speaker":"Aaron Moncur","startTime":1529.0900000000001,"endTime":1531.79,"body":"here and share with everyone"},{"speaker":"Aaron Moncur","startTime":1529.0900000000001,"endTime":1531.79,"body":"that the being an engineer"},{"speaker":"Aaron Moncur","startTime":1531.79,"endTime":1535.51,"body":"podcast is brought to you by"},{"speaker":"Aaron Moncur","startTime":1531.79,"endTime":1535.51,"body":"pipeline design and engineering,"},{"speaker":"Aaron Moncur","startTime":1535.51,"endTime":1539.1100000000001,"body":"where we don't design pipelines,"},{"speaker":"Aaron Moncur","startTime":1535.51,"endTime":1539.1100000000001,"body":"but we do help companies develop"},{"speaker":"Aaron Moncur","startTime":1539.1100000000001,"endTime":1542.95,"body":"advanced manufacturing"},{"speaker":"Aaron Moncur","startTime":1539.1100000000001,"endTime":1542.95,"body":"processes, automated machines"},{"speaker":"Aaron Moncur","startTime":1542.95,"endTime":1546.0900000000001,"body":"and customs. Mixtures,"},{"speaker":"Aaron Moncur","startTime":1542.95,"endTime":1546.0900000000001,"body":"complemented with product design"},{"speaker":"Aaron Moncur","startTime":1546.0900000000001,"endTime":1551.79,"body":"and R D services, Learn more at"},{"speaker":"Aaron Moncur","startTime":1546.0900000000001,"endTime":1551.79,"body":"Team pipeline.us. The podcast is"},{"speaker":"Aaron Moncur","startTime":1551.79,"endTime":1556.47,"body":"also sponsored by the wave, an"},{"speaker":"Aaron Moncur","startTime":1551.79,"endTime":1556.47,"body":"online platform of free tools,"},{"speaker":"Aaron Moncur","startTime":1556.47,"endTime":1559.95,"body":"education and community for"},{"speaker":"Aaron Moncur","startTime":1556.47,"endTime":1559.95,"body":"engineers. Learn more at the"},{"speaker":"Aaron Moncur","startTime":1559.95,"endTime":1563.49,"body":"wave. Dot, engineer, and today,"},{"speaker":"Aaron Moncur","startTime":1559.95,"endTime":1563.49,"body":"we are thrilled to be speaking"},{"speaker":"Aaron Moncur","startTime":1563.49,"endTime":1568.43,"body":"with Scott. Putnam, Scott, you"},{"speaker":"Aaron Moncur","startTime":1563.49,"endTime":1568.43,"body":"mentioned the importance of"},{"speaker":"Aaron Moncur","startTime":1568.43,"endTime":1571.13,"body":"doing market research right,"},{"speaker":"Aaron Moncur","startTime":1568.43,"endTime":1571.13,"body":"making sure that there's"},{"speaker":"Aaron Moncur","startTime":1571.13,"endTime":1574.49,"body":"actually a need, a want, a"},{"speaker":"Aaron Moncur","startTime":1571.13,"endTime":1574.49,"body":"desire for the product that"},{"speaker":"Aaron Moncur","startTime":1574.49,"endTime":1577.3700000000001,"body":"you're developing. What are some"},{"speaker":"Aaron Moncur","startTime":1574.49,"endTime":1577.3700000000001,"body":"tools that you have found"},{"speaker":"Aaron Moncur","startTime":1577.3700000000001,"endTime":1580.97,"body":"effective to do that market"},{"speaker":"Aaron Moncur","startTime":1577.3700000000001,"endTime":1580.97,"body":"research? Yeah, so"},{"speaker":"Scott Putnam","startTime":1581.03,"endTime":1584.41,"body":"some really quick,"},{"speaker":"Scott Putnam","startTime":1581.03,"endTime":1584.41,"body":"easy stuff. Just to get started,"},{"speaker":"Scott Putnam","startTime":1584.41,"endTime":1587.77,"body":"I like to tell people, you know,"},{"speaker":"Scott Putnam","startTime":1584.41,"endTime":1587.77,"body":"start with Google Images and"},{"speaker":"Scott Putnam","startTime":1587.77,"endTime":1591.67,"body":"just type, try different terms"},{"speaker":"Scott Putnam","startTime":1587.77,"endTime":1591.67,"body":"that you would describe your"},{"speaker":"Scott Putnam","startTime":1591.67,"endTime":1595.99,"body":"products. See what comes up."},{"speaker":"Scott Putnam","startTime":1591.67,"endTime":1595.99,"body":"Google Shopping is a great one,"},{"speaker":"Scott Putnam","startTime":1595.99,"endTime":1600.97,"body":"Amazon, of course, if we're"},{"speaker":"Scott Putnam","startTime":1595.99,"endTime":1600.97,"body":"talking consumer products, but"},{"speaker":"Scott Putnam","startTime":1600.97,"endTime":1605.43,"body":"some other other, other areas to"},{"speaker":"Scott Putnam","startTime":1600.97,"endTime":1605.43,"body":"research, and this is part of it"},{"speaker":"Scott Putnam","startTime":1605.43,"endTime":1611.0700000000002,"body":"as well. Is Google patents. You"},{"speaker":"Scott Putnam","startTime":1605.43,"endTime":1611.0700000000002,"body":"can go to the uspto.gov, but a"},{"speaker":"Scott Putnam","startTime":1611.0700000000002,"endTime":1613.65,"body":"lot of people find Google"},{"speaker":"Scott Putnam","startTime":1611.0700000000002,"endTime":1613.65,"body":"patents is just a little bit"},{"speaker":"Scott Putnam","startTime":1613.65,"endTime":1618.3300000000002,"body":"easier, more user friendly for"},{"speaker":"Scott Putnam","startTime":1613.65,"endTime":1618.3300000000002,"body":"researching products, and you"},{"speaker":"Scott Putnam","startTime":1618.3300000000002,"endTime":1621.69,"body":"have to try different terms,"},{"speaker":"Scott Putnam","startTime":1618.3300000000002,"endTime":1621.69,"body":"because the way you might"},{"speaker":"Scott Putnam","startTime":1621.69,"endTime":1624.95,"body":"describe it in your mind,"},{"speaker":"Scott Putnam","startTime":1621.69,"endTime":1624.95,"body":"somebody else may describe it"},{"speaker":"Scott Putnam","startTime":1624.95,"endTime":1628.8500000000001,"body":"differently. So really, really"},{"speaker":"Scott Putnam","startTime":1624.95,"endTime":1628.8500000000001,"body":"digging into that, looking at"},{"speaker":"Scott Putnam","startTime":1628.8500000000001,"endTime":1633.41,"body":"Google Trends, are people still"},{"speaker":"Scott Putnam","startTime":1628.8500000000001,"endTime":1633.41,"body":"looking for alarm clocks, or is"},{"speaker":"Scott Putnam","startTime":1633.41,"endTime":1635.69,"body":"that gone things like that?"},{"speaker":"Aaron Moncur","startTime":1636.17,"endTime":1639.1100000000001,"body":"Knowing is Google"},{"speaker":"Aaron Moncur","startTime":1636.17,"endTime":1639.1100000000001,"body":"Trends? Is that like a product"},{"speaker":"Aaron Moncur","startTime":1639.1100000000001,"endTime":1641.81,"body":"that Google offers? You can type"},{"speaker":"Aaron Moncur","startTime":1639.1100000000001,"endTime":1641.81,"body":"in Google Trends and it'll show"},{"speaker":"Aaron Moncur","startTime":1641.81,"endTime":1644.3500000000001,"body":"you trend lines for different"},{"speaker":"Aaron Moncur","startTime":1641.81,"endTime":1644.3500000000001,"body":"products, yeah,"},{"speaker":"Scott Putnam","startTime":1644.77,"endTime":1647.8300000000002,"body":"yeah, okay, yeah."},{"speaker":"Scott Putnam","startTime":1644.77,"endTime":1647.8300000000002,"body":"If you just Google, Google"},{"speaker":"Scott Putnam","startTime":1647.8300000000002,"endTime":1651.31,"body":"Trends, yeah, it will come up."},{"speaker":"Scott Putnam","startTime":1647.8300000000002,"endTime":1651.31,"body":"It's a great place. And there's,"},{"speaker":"Scott Putnam","startTime":1651.8500000000001,"endTime":1656.41,"body":"you know, AI is another great"},{"speaker":"Scott Putnam","startTime":1651.8500000000001,"endTime":1656.41,"body":"resource, you know, because it"},{"speaker":"Scott Putnam","startTime":1656.41,"endTime":1660.43,"body":"can search the internet and"},{"speaker":"Scott Putnam","startTime":1656.41,"endTime":1660.43,"body":"beyond and give you an idea of"},{"speaker":"Scott Putnam","startTime":1660.67,"endTime":1665.67,"body":"what what direction products are"},{"speaker":"Scott Putnam","startTime":1660.67,"endTime":1665.67,"body":"going. I like perplexity,"},{"speaker":"Scott Putnam","startTime":1665.67,"endTime":1668.8500000000001,"body":"because it'll give you the the"},{"speaker":"Scott Putnam","startTime":1665.67,"endTime":1668.8500000000001,"body":"sources, so you can go to some"},{"speaker":"Scott Putnam","startTime":1668.8500000000001,"endTime":1672.93,"body":"of those websites to verify"},{"speaker":"Scott Putnam","startTime":1668.8500000000001,"endTime":1672.93,"body":"things. It's really the"},{"speaker":"Scott Putnam","startTime":1672.93,"endTime":1676.29,"body":"research. Really what you're"},{"speaker":"Scott Putnam","startTime":1672.93,"endTime":1676.29,"body":"looking at, too, is not just is"},{"speaker":"Scott Putnam","startTime":1676.29,"endTime":1679.65,"body":"my product idea out there? You"},{"speaker":"Scott Putnam","startTime":1676.29,"endTime":1679.65,"body":"want to know what else is even"},{"speaker":"Scott Putnam","startTime":1679.65,"endTime":1683.3700000000001,"body":"remotely similar to it, what"},{"speaker":"Scott Putnam","startTime":1679.65,"endTime":1683.3700000000001,"body":"else is even remotely close to"},{"speaker":"Scott Putnam","startTime":1683.3700000000001,"endTime":1686.69,"body":"it, as well as, what are the"},{"speaker":"Scott Putnam","startTime":1683.3700000000001,"endTime":1686.69,"body":"price points of other products"},{"speaker":"Scott Putnam","startTime":1686.69,"endTime":1690.5900000000001,"body":"in this category? What does the"},{"speaker":"Scott Putnam","startTime":1686.69,"endTime":1690.5900000000001,"body":"packaging look like? So a lot of"},{"speaker":"Scott Putnam","startTime":1690.5900000000001,"endTime":1694.6100000000001,"body":"the research to just go into"},{"speaker":"Scott Putnam","startTime":1690.5900000000001,"endTime":1694.6100000000001,"body":"stores and look around, you"},{"speaker":"Scott Putnam","startTime":1694.6100000000001,"endTime":1697.0700000000002,"body":"know, see, where would your"},{"speaker":"Scott Putnam","startTime":1694.6100000000001,"endTime":1697.0700000000002,"body":"product be in the store? How"},{"speaker":"Scott Putnam","startTime":1697.0700000000002,"endTime":1700.49,"body":"would it be packaged? What are"},{"speaker":"Scott Putnam","startTime":1697.0700000000002,"endTime":1700.49,"body":"the other products that you're"},{"speaker":"Scott Putnam","startTime":1700.49,"endTime":1705.25,"body":"seeing in that area? So if you,"},{"speaker":"Scott Putnam","startTime":1700.49,"endTime":1705.25,"body":"if you have a, let's say, a"},{"speaker":"Scott Putnam","startTime":1705.25,"endTime":1708.31,"body":"carrot peeler innovation. I"},{"speaker":"Scott Putnam","startTime":1705.25,"endTime":1708.31,"body":"mean, I would go into a lot of"},{"speaker":"Scott Putnam","startTime":1708.31,"endTime":1711.55,"body":"stores that sell carrot peelers,"},{"speaker":"Scott Putnam","startTime":1708.31,"endTime":1711.55,"body":"and just what you're doing is"},{"speaker":"Scott Putnam","startTime":1711.55,"endTime":1715.27,"body":"becoming an expert in the"},{"speaker":"Scott Putnam","startTime":1711.55,"endTime":1715.27,"body":"category. You want to know all"},{"speaker":"Scott Putnam","startTime":1715.27,"endTime":1717.97,"body":"of the other products, all the"},{"speaker":"Scott Putnam","startTime":1715.27,"endTime":1717.97,"body":"other types of carrot peelers."},{"speaker":"Scott Putnam","startTime":1717.97,"endTime":1721.27,"body":"What are their price points?"},{"speaker":"Scott Putnam","startTime":1717.97,"endTime":1721.27,"body":"What brands are they? So that"},{"speaker":"Scott Putnam","startTime":1721.27,"endTime":1726.3300000000002,"body":"you can, you can really speak to"},{"speaker":"Scott Putnam","startTime":1721.27,"endTime":1726.3300000000002,"body":"how is your product different?"},{"speaker":"Scott Putnam","startTime":1726.3300000000002,"endTime":1728.6100000000001,"body":"What is your point of"},{"speaker":"Scott Putnam","startTime":1726.3300000000002,"endTime":1728.6100000000001,"body":"difference? What makes yours"},{"speaker":"Scott Putnam","startTime":1728.73,"endTime":1730.17,"body":"better than what's out there?"},{"speaker":"Aaron Moncur","startTime":1731.91,"endTime":1735.75,"body":"How about the"},{"speaker":"Aaron Moncur","startTime":1731.91,"endTime":1735.75,"body":"whole Coke versus Pepsi thing,"},{"speaker":"Aaron Moncur","startTime":1735.75,"endTime":1740.43,"body":"right? Like they're basically"},{"speaker":"Aaron Moncur","startTime":1735.75,"endTime":1740.43,"body":"the same thing. Do you how do"},{"speaker":"Aaron Moncur","startTime":1740.43,"endTime":1743.49,"body":"you coach inventors when they"},{"speaker":"Aaron Moncur","startTime":1740.43,"endTime":1743.49,"body":"have a product that maybe is"},{"speaker":"Aaron Moncur","startTime":1743.49,"endTime":1746.81,"body":"pretty similar to something else"},{"speaker":"Aaron Moncur","startTime":1743.49,"endTime":1746.81,"body":"out there is that, can that ever"},{"speaker":"Aaron Moncur","startTime":1746.8700000000001,"endTime":1751.49,"body":"be a viable business? Or if you"},{"speaker":"Aaron Moncur","startTime":1746.8700000000001,"endTime":1751.49,"body":"look at something and say, well,"},{"speaker":"Aaron Moncur","startTime":1751.49,"endTime":1755.3300000000002,"body":"it already exists, you know,"},{"speaker":"Aaron Moncur","startTime":1751.49,"endTime":1755.3300000000002,"body":"pretty much 95% the same out"},{"speaker":"Aaron Moncur","startTime":1755.3300000000002,"endTime":1758.03,"body":"here and and that's just the end"},{"speaker":"Aaron Moncur","startTime":1755.3300000000002,"endTime":1758.03,"body":"of the conversation."},{"speaker":"Scott Putnam","startTime":1759.23,"endTime":1761.75,"body":"Yeah, it's a great"},{"speaker":"Scott Putnam","startTime":1759.23,"endTime":1761.75,"body":"it's a great point. So how"},{"speaker":"Scott Putnam","startTime":1761.75,"endTime":1764.65,"body":"different does mine have to be?"},{"speaker":"Scott Putnam","startTime":1761.75,"endTime":1764.65,"body":"How much of an improvement does"},{"speaker":"Scott Putnam","startTime":1764.65,"endTime":1768.31,"body":"mine have to be? I've seen a lot"},{"speaker":"Scott Putnam","startTime":1764.65,"endTime":1768.31,"body":"of licensing deals over the"},{"speaker":"Scott Putnam","startTime":1768.31,"endTime":1771.8500000000001,"body":"years that were really just"},{"speaker":"Scott Putnam","startTime":1768.31,"endTime":1771.8500000000001,"body":"small tweaks on existing"},{"speaker":"Scott Putnam","startTime":1771.8500000000001,"endTime":1777.01,"body":"products. And how big of a tweak"},{"speaker":"Scott Putnam","startTime":1771.8500000000001,"endTime":1777.01,"body":"does that need to be? Is a"},{"speaker":"Scott Putnam","startTime":1777.01,"endTime":1781.15,"body":"little bit of an X factor, and"},{"speaker":"Scott Putnam","startTime":1777.01,"endTime":1781.15,"body":"it comes down to talking through"},{"speaker":"Scott Putnam","startTime":1781.15,"endTime":1783.73,"body":"when I'm coaching, you know"},{"speaker":"Scott Putnam","startTime":1781.15,"endTime":1783.73,"body":"what? What is your point of"},{"speaker":"Scott Putnam","startTime":1783.73,"endTime":1787.1100000000001,"body":"difference? What makes yours"},{"speaker":"Scott Putnam","startTime":1783.73,"endTime":1787.1100000000001,"body":"better? And sometimes it's just"},{"speaker":"Scott Putnam","startTime":1787.1100000000001,"endTime":1790.8300000000002,"body":"the improvement is that it does"},{"speaker":"Scott Putnam","startTime":1787.1100000000001,"endTime":1790.8300000000002,"body":"the same job, it's just less"},{"speaker":"Scott Putnam","startTime":1790.8300000000002,"endTime":1795.99,"body":"expensive, or, you know, it can"},{"speaker":"Scott Putnam","startTime":1790.8300000000002,"endTime":1795.99,"body":"get the job done in twice the"},{"speaker":"Scott Putnam","startTime":1795.99,"endTime":1799.1100000000001,"body":"time with half the mess, you"},{"speaker":"Scott Putnam","startTime":1795.99,"endTime":1799.1100000000001,"body":"know, things like that, even"},{"speaker":"Scott Putnam","startTime":1799.1100000000001,"endTime":1803.67,"body":"though, operationally, it may"},{"speaker":"Scott Putnam","startTime":1799.1100000000001,"endTime":1803.67,"body":"not be that different. But what"},{"speaker":"Scott Putnam","startTime":1803.67,"endTime":1807.29,"body":"it also does is it opens the"},{"speaker":"Scott Putnam","startTime":1803.67,"endTime":1807.29,"body":"question about, well, what about"},{"speaker":"Scott Putnam","startTime":1807.29,"endTime":1810.89,"body":"the IEP? What does that look"},{"speaker":"Scott Putnam","startTime":1807.29,"endTime":1810.89,"body":"like? So that's something that"},{"speaker":"Scott Putnam","startTime":1810.89,"endTime":1813.89,"body":"you need to go down that road"},{"speaker":"Scott Putnam","startTime":1810.89,"endTime":1813.89,"body":"too, because the companies"},{"speaker":"Scott Putnam","startTime":1813.89,"endTime":1817.79,"body":"you're pitching it to for"},{"speaker":"Scott Putnam","startTime":1813.89,"endTime":1817.79,"body":"licensing, or if you're bringing"},{"speaker":"Scott Putnam","startTime":1817.79,"endTime":1820.25,"body":"it to market yourself, you need"},{"speaker":"Scott Putnam","startTime":1817.79,"endTime":1820.25,"body":"to make sure that runway is"},{"speaker":"Scott Putnam","startTime":1820.25,"endTime":1821.99,"body":"clear. Yeah."},{"speaker":"Aaron Moncur","startTime":1822.05,"endTime":1826.99,"body":"Great. Can you"},{"speaker":"Aaron Moncur","startTime":1822.05,"endTime":1826.99,"body":"share a success story, maybe one"},{"speaker":"Aaron Moncur","startTime":1826.99,"endTime":1829.51,"body":"of your clients, of course,"},{"speaker":"Aaron Moncur","startTime":1826.99,"endTime":1829.51,"body":"without divulging anything"},{"speaker":"Aaron Moncur","startTime":1829.51,"endTime":1834.0700000000002,"body":"confidential, but kind of"},{"speaker":"Aaron Moncur","startTime":1829.51,"endTime":1834.0700000000002,"body":"exemplifying the process or the"},{"speaker":"Aaron Moncur","startTime":1834.0700000000002,"endTime":1839.89,"body":"journey that you take inventors"},{"speaker":"Aaron Moncur","startTime":1834.0700000000002,"endTime":1839.89,"body":"through and and how one of your"},{"speaker":"Aaron Moncur","startTime":1839.89,"endTime":1840.31,"body":"clients"},{"speaker":"Scott Putnam","startTime":1840.3700000000001,"endTime":1843.81,"body":"succeeded? Yeah,"},{"speaker":"Scott Putnam","startTime":1840.3700000000001,"endTime":1843.81,"body":"yeah, absolutely. In fact. The"},{"speaker":"Scott Putnam","startTime":1843.81,"endTime":1846.75,"body":"client I'm thinking of. I just"},{"speaker":"Scott Putnam","startTime":1843.81,"endTime":1846.75,"body":"had her on my podcast. We just"},{"speaker":"Scott Putnam","startTime":1846.75,"endTime":1852.27,"body":"recorded it. It'll be coming out"},{"speaker":"Scott Putnam","startTime":1846.75,"endTime":1852.27,"body":"in a few weeks. Yeah, I had a"},{"speaker":"Scott Putnam","startTime":1852.3300000000002,"endTime":1856.53,"body":"fantastic client who had a"},{"speaker":"Scott Putnam","startTime":1852.3300000000002,"endTime":1856.53,"body":"really, a clever kind of a, I'll"},{"speaker":"Scott Putnam","startTime":1856.53,"endTime":1861.99,"body":"call it, a kitchen gadget that"},{"speaker":"Scott Putnam","startTime":1856.53,"endTime":1861.99,"body":"solved a problem that she was"},{"speaker":"Scott Putnam","startTime":1861.99,"endTime":1866.63,"body":"having and other people were"},{"speaker":"Scott Putnam","startTime":1861.99,"endTime":1866.63,"body":"having, and she was very, kind"},{"speaker":"Scott Putnam","startTime":1866.63,"endTime":1870.47,"body":"of apprehensive about"},{"speaker":"Scott Putnam","startTime":1866.63,"endTime":1870.47,"body":"everything, like every step of"},{"speaker":"Scott Putnam","startTime":1870.47,"endTime":1874.3700000000001,"body":"the process was because it was"},{"speaker":"Scott Putnam","startTime":1870.47,"endTime":1874.3700000000001,"body":"all new to her. She had never"},{"speaker":"Scott Putnam","startTime":1874.3700000000001,"endTime":1878.99,"body":"done anything like this, and but"},{"speaker":"Scott Putnam","startTime":1874.3700000000001,"endTime":1878.99,"body":"she had a great concept. And we"},{"speaker":"Scott Putnam","startTime":1878.99,"endTime":1882.71,"body":"talked a lot about, you know,"},{"speaker":"Scott Putnam","startTime":1878.99,"endTime":1882.71,"body":"going through the steps and"},{"speaker":"Scott Putnam","startTime":1882.71,"endTime":1885.6100000000001,"body":"creating a cell sheet. And, you"},{"speaker":"Scott Putnam","startTime":1882.71,"endTime":1885.6100000000001,"body":"know, how do we do that? Or are"},{"speaker":"Scott Putnam","startTime":1885.6100000000001,"endTime":1889.75,"body":"we going to do a rendering? Or,"},{"speaker":"Scott Putnam","startTime":1885.6100000000001,"endTime":1889.75,"body":"you know, what is your actual"},{"speaker":"Scott Putnam","startTime":1889.75,"endTime":1893.29,"body":"physical prototype look like?"},{"speaker":"Scott Putnam","startTime":1889.75,"endTime":1893.29,"body":"Because sometimes, if it looks"},{"speaker":"Scott Putnam","startTime":1893.53,"endTime":1895.99,"body":"good enough, you can take a"},{"speaker":"Scott Putnam","startTime":1893.53,"endTime":1895.99,"body":"picture and put that on a cell"},{"speaker":"Scott Putnam","startTime":1895.99,"endTime":1902.23,"body":"sheet. And luckily, her son had"},{"speaker":"Scott Putnam","startTime":1895.99,"endTime":1902.23,"body":"helped with some 3d printing,"},{"speaker":"Scott Putnam","startTime":1902.23,"endTime":1905.97,"body":"and so she had a very nice"},{"speaker":"Scott Putnam","startTime":1902.23,"endTime":1905.97,"body":"looking prototype, so we use"},{"speaker":"Scott Putnam","startTime":1905.97,"endTime":1911.73,"body":"that on her cell sheet, and she"},{"speaker":"Scott Putnam","startTime":1905.97,"endTime":1911.73,"body":"she worked hard in terms of"},{"speaker":"Scott Putnam","startTime":1911.73,"endTime":1915.39,"body":"doing the research. Really knew"},{"speaker":"Scott Putnam","startTime":1911.73,"endTime":1915.39,"body":"the space, because she had been"},{"speaker":"Scott Putnam","startTime":1915.39,"endTime":1919.5900000000001,"body":"looking for her exact product"},{"speaker":"Scott Putnam","startTime":1915.39,"endTime":1919.5900000000001,"body":"for a long time. So she knew,"},{"speaker":"Scott Putnam","startTime":1919.65,"endTime":1922.95,"body":"already knew all of the products"},{"speaker":"Scott Putnam","startTime":1919.65,"endTime":1922.95,"body":"that were out there and the"},{"speaker":"Scott Putnam","startTime":1922.95,"endTime":1928.3700000000001,"body":"price points and all of that"},{"speaker":"Scott Putnam","startTime":1922.95,"endTime":1928.3700000000001,"body":"stuff. So once we had what what"},{"speaker":"Scott Putnam","startTime":1928.3700000000001,"endTime":1931.55,"body":"looked like the close to the"},{"speaker":"Scott Putnam","startTime":1928.3700000000001,"endTime":1931.55,"body":"finished product, I think we did"},{"speaker":"Scott Putnam","startTime":1931.55,"endTime":1934.3700000000001,"body":"a few little touch ups with some"},{"speaker":"Scott Putnam","startTime":1931.55,"endTime":1934.3700000000001,"body":"photoshop work to kind of clean"},{"speaker":"Scott Putnam","startTime":1934.3700000000001,"endTime":1938.45,"body":"it up a little bit, but got it"},{"speaker":"Scott Putnam","startTime":1934.3700000000001,"endTime":1938.45,"body":"on a sell sheet. We had her"},{"speaker":"Scott Putnam","startTime":1938.45,"endTime":1941.27,"body":"create a one minute video that"},{"speaker":"Scott Putnam","startTime":1938.45,"endTime":1941.27,"body":"we can embed into the sell"},{"speaker":"Scott Putnam","startTime":1941.27,"endTime":1945.43,"body":"sheet, and got a list of"},{"speaker":"Scott Putnam","startTime":1941.27,"endTime":1945.43,"body":"companies together, she filed a"},{"speaker":"Scott Putnam","startTime":1945.43,"endTime":1949.51,"body":"provisional patent application,"},{"speaker":"Scott Putnam","startTime":1945.43,"endTime":1949.51,"body":"and we stretched our comfort"},{"speaker":"Scott Putnam","startTime":1991.3799999999999,"endTime":1994.98,"body":"zone a lot when it come came to"},{"speaker":"Scott Putnam","startTime":1991.3799999999999,"endTime":1994.98,"body":"reaching out to companies, but,"},{"speaker":"Scott Putnam","startTime":1995.46,"endTime":1998.7,"body":"yeah, I'm so proud of her. She"},{"speaker":"Scott Putnam","startTime":1995.46,"endTime":1998.7,"body":"she did it, and she had, I"},{"speaker":"Scott Putnam","startTime":1998.7,"endTime":2002.6,"body":"think, three companies that were"},{"speaker":"Scott Putnam","startTime":1998.7,"endTime":2002.6,"body":"interested. And I remember one"},{"speaker":"Scott Putnam","startTime":2002.6,"endTime":2006.28,"body":"of the coaching calls early on,"},{"speaker":"Scott Putnam","startTime":2002.6,"endTime":2006.28,"body":"I said the best problem you can"},{"speaker":"Scott Putnam","startTime":2006.28,"endTime":2009.34,"body":"have is to have multiple"},{"speaker":"Scott Putnam","startTime":2006.28,"endTime":2009.34,"body":"companies interested in this. So"},{"speaker":"Scott Putnam","startTime":2009.34,"endTime":2012.76,"body":"I'm going to wish this upon you."},{"speaker":"Scott Putnam","startTime":2009.34,"endTime":2012.76,"body":"I must have waved a magic wand"},{"speaker":"Scott Putnam","startTime":2012.76,"endTime":2016.3,"body":"or something. She ended up"},{"speaker":"Scott Putnam","startTime":2012.76,"endTime":2016.3,"body":"having three companies"},{"speaker":"Scott Putnam","startTime":2016.3,"endTime":2022.12,"body":"interested, and ultimately made"},{"speaker":"Scott Putnam","startTime":2016.3,"endTime":2022.12,"body":"a good decision to go with one"},{"speaker":"Scott Putnam","startTime":2022.12,"endTime":2027.54,"body":"of them that ended up being the"},{"speaker":"Scott Putnam","startTime":2022.12,"endTime":2027.54,"body":"biggest company, and went"},{"speaker":"Scott Putnam","startTime":2027.54,"endTime":2030.8999999999999,"body":"through that process, you know,"},{"speaker":"Scott Putnam","startTime":2027.54,"endTime":2030.8999999999999,"body":"negotiated a licensing deal, got"},{"speaker":"Scott Putnam","startTime":2030.8999999999999,"endTime":2034.8,"body":"our product licensed. I was at"},{"speaker":"Scott Putnam","startTime":2030.8999999999999,"endTime":2034.8,"body":"the housewares trade show"},{"speaker":"Scott Putnam","startTime":2034.86,"endTime":2037.8,"body":"earlier this month, and saw her"},{"speaker":"Scott Putnam","startTime":2034.86,"endTime":2037.8,"body":"product at the trade show. So"},{"speaker":"Scott Putnam","startTime":2037.8,"endTime":2040.98,"body":"that was wow, like a proud"},{"speaker":"Scott Putnam","startTime":2037.8,"endTime":2040.98,"body":"teacher moment for me. Yeah,"},{"speaker":"Aaron Moncur","startTime":2042.3,"endTime":2045.86,"body":"phenomenal. Very"},{"speaker":"Aaron Moncur","startTime":2042.3,"endTime":2045.86,"body":"cool, great story. All right,"},{"speaker":"Aaron Moncur","startTime":2045.9199999999998,"endTime":2050.78,"body":"how about when it comes to"},{"speaker":"Aaron Moncur","startTime":2045.9199999999998,"endTime":2050.78,"body":"intellectual property, you"},{"speaker":"Aaron Moncur","startTime":2050.78,"endTime":2055.4,"body":"mentioned making sure the runway"},{"speaker":"Aaron Moncur","startTime":2050.78,"endTime":2055.4,"body":"is clear. Now, I think the"},{"speaker":"Aaron Moncur","startTime":2055.4,"endTime":2059.0,"body":"short, easy answer is work with"},{"speaker":"Aaron Moncur","startTime":2055.4,"endTime":2059.0,"body":"an IP attorney and make sure"},{"speaker":"Aaron Moncur","startTime":2059.0,"endTime":2061.58,"body":"that all your ducks are in the"},{"speaker":"Aaron Moncur","startTime":2059.0,"endTime":2061.58,"body":"row there. But what are some"},{"speaker":"Aaron Moncur","startTime":2061.88,"endTime":2068.7400000000002,"body":"high level insights that you"},{"speaker":"Aaron Moncur","startTime":2061.88,"endTime":2068.7400000000002,"body":"might have that New Inventors"},{"speaker":"Aaron Moncur","startTime":2068.7400000000002,"endTime":2072.16,"body":"might not be aware of. What"},{"speaker":"Aaron Moncur","startTime":2068.7400000000002,"endTime":2072.16,"body":"should people be keeping in mind"},{"speaker":"Aaron Moncur","startTime":2072.16,"endTime":2076.96,"body":"as they begin searching the"},{"speaker":"Aaron Moncur","startTime":2072.16,"endTime":2076.96,"body":"intellectual property landscape?"},{"speaker":"Unknown","startTime":2083.8,"endTime":2086.76,"body":"Can your project"},{"speaker":"Unknown","startTime":2083.8,"endTime":2086.76,"body":"benefit from simulation? Get in"},{"speaker":"Unknown","startTime":2086.76,"endTime":2089.76,"body":"touch with the team at simitech"},{"speaker":"Unknown","startTime":2086.76,"endTime":2089.76,"body":"Group, a trusted partner in"},{"speaker":"Unknown","startTime":2089.76,"endTime":2093.2999999999997,"body":"Engineering Simulation and"},{"speaker":"Unknown","startTime":2089.76,"endTime":2093.2999999999997,"body":"consulting. Simitech Group"},{"speaker":"Unknown","startTime":2093.2999999999997,"endTime":2096.96,"body":"empowers engineers with cutting"},{"speaker":"Unknown","startTime":2093.2999999999997,"endTime":2096.96,"body":"edge ANSYS simulation, software"},{"speaker":"Unknown","startTime":2097.2599999999998,"endTime":2100.74,"body":"expert consulting and"},{"speaker":"Unknown","startTime":2097.2599999999998,"endTime":2100.74,"body":"comprehensive training, whether"},{"speaker":"Unknown","startTime":2100.74,"endTime":2103.8599999999997,"body":"you're tackling structural"},{"speaker":"Unknown","startTime":2100.74,"endTime":2103.8599999999997,"body":"analysis, fluid dynamics or"},{"speaker":"Unknown","startTime":2103.8599999999997,"endTime":2107.06,"body":"electromagnetics, their team of"},{"speaker":"Unknown","startTime":2103.8599999999997,"endTime":2107.06,"body":"certified engineers helps you"},{"speaker":"Unknown","startTime":2107.06,"endTime":2110.48,"body":"innovate and optimize. Join the"},{"speaker":"Unknown","startTime":2107.06,"endTime":2110.48,"body":"ranks of top performing"},{"speaker":"Unknown","startTime":2110.48,"endTime":2113.48,"body":"engineers who trust simitech"},{"speaker":"Unknown","startTime":2110.48,"endTime":2113.48,"body":"group to bring their ideas to"},{"speaker":"Unknown","startTime":2113.48,"endTime":2117.3799999999997,"body":"life, visit simitech group.com"},{"speaker":"Unknown","startTime":2113.48,"endTime":2117.3799999999997,"body":"to learn more and discover how"},{"speaker":"Unknown","startTime":2117.3799999999997,"endTime":2119.12,"body":"they can support your success."},{"speaker":"Scott Putnam","startTime":2123.02,"endTime":2126.94,"body":"Yeah, I think one"},{"speaker":"Scott Putnam","startTime":2123.02,"endTime":2126.94,"body":"thing to remember is that a"},{"speaker":"Scott Putnam","startTime":2126.94,"endTime":2133.48,"body":"patent alone doesn't always stop"},{"speaker":"Scott Putnam","startTime":2126.94,"endTime":2133.48,"body":"the knockoffs, so which that may"},{"speaker":"Scott Putnam","startTime":2133.48,"endTime":2138.1,"body":"burst a few balloons here, but"},{"speaker":"Scott Putnam","startTime":2133.48,"endTime":2138.1,"body":"it just gives you the ammunition"},{"speaker":"Scott Putnam","startTime":2138.1,"endTime":2142.06,"body":"to fight them. But you really"},{"speaker":"Scott Putnam","startTime":2138.1,"endTime":2142.06,"body":"need a strategy to enforce it,"},{"speaker":"Scott Putnam","startTime":2142.06,"endTime":2145.6,"body":"and sometimes, you know, strong"},{"speaker":"Scott Putnam","startTime":2142.06,"endTime":2145.6,"body":"market presence is just as"},{"speaker":"Scott Putnam","startTime":2145.6,"endTime":2148.98,"body":"valuable as a patent. So there"},{"speaker":"Scott Putnam","startTime":2145.6,"endTime":2148.98,"body":"is some strategy behind"},{"speaker":"Scott Putnam","startTime":2149.34,"endTime":2154.56,"body":"dominating the marketplace. So a"},{"speaker":"Scott Putnam","startTime":2149.34,"endTime":2154.56,"body":"lot of companies that you pitch"},{"speaker":"Scott Putnam","startTime":2154.56,"endTime":2158.94,"body":"products to the patent, question"},{"speaker":"Scott Putnam","startTime":2154.56,"endTime":2158.94,"body":"always comes up, and they I'd"},{"speaker":"Scott Putnam","startTime":2158.94,"endTime":2163.44,"body":"say the vast majority really"},{"speaker":"Scott Putnam","startTime":2158.94,"endTime":2163.44,"body":"want an issued utility patent."},{"speaker":"Scott Putnam","startTime":2164.04,"endTime":2167.48,"body":"But our model isn't to wait till"},{"speaker":"Scott Putnam","startTime":2164.04,"endTime":2167.48,"body":"that happens, because it can be"},{"speaker":"Scott Putnam","startTime":2167.48,"endTime":2171.02,"body":"18 months before it's even"},{"speaker":"Scott Putnam","startTime":2167.48,"endTime":2171.02,"body":"reviewed, and up to, like, three"},{"speaker":"Scott Putnam","startTime":2171.14,"endTime":2174.38,"body":"years or longer before it's"},{"speaker":"Scott Putnam","startTime":2171.14,"endTime":2174.38,"body":"issued. So you can get in the"},{"speaker":"Scott Putnam","startTime":2174.38,"endTime":2178.64,"body":"game much quicker than that. And"},{"speaker":"Scott Putnam","startTime":2174.38,"endTime":2178.64,"body":"companies understand the value"},{"speaker":"Scott Putnam","startTime":2178.64,"endTime":2182.48,"body":"of dominating the marketplace"},{"speaker":"Scott Putnam","startTime":2178.64,"endTime":2182.48,"body":"and really being the first to"},{"speaker":"Scott Putnam","startTime":2182.48,"endTime":2186.7,"body":"market. There's a lot of power"},{"speaker":"Scott Putnam","startTime":2182.48,"endTime":2186.7,"body":"in that. And. Yeah, a lot of in"},{"speaker":"Scott Putnam","startTime":2186.7,"endTime":2190.18,"body":"a lot of cases, a really well"},{"speaker":"Scott Putnam","startTime":2186.7,"endTime":2190.18,"body":"prepared provisional patent"},{"speaker":"Scott Putnam","startTime":2190.18,"endTime":2195.04,"body":"application is enough to start"},{"speaker":"Scott Putnam","startTime":2190.18,"endTime":2195.04,"body":"discussions with companies. And"},{"speaker":"Scott Putnam","startTime":2195.04,"endTime":2199.84,"body":"it's a really nice tool, because"},{"speaker":"Scott Putnam","startTime":2195.04,"endTime":2199.84,"body":"it offers you the priority date."},{"speaker":"Scott Putnam","startTime":2199.96,"endTime":2203.92,"body":"And if you file a non"},{"speaker":"Scott Putnam","startTime":2199.96,"endTime":2203.92,"body":"provisional within 12 months,"},{"speaker":"Scott Putnam","startTime":2204.46,"endTime":2207.96,"body":"your non provisional sort of"},{"speaker":"Scott Putnam","startTime":2204.46,"endTime":2207.96,"body":"claims that earlier priority"},{"speaker":"Scott Putnam","startTime":2207.96,"endTime":2213.2999999999997,"body":"date. So it almost sort of gets"},{"speaker":"Scott Putnam","startTime":2207.96,"endTime":2213.2999999999997,"body":"to go back in time. And I would"},{"speaker":"Scott Putnam","startTime":2213.2999999999997,"endTime":2217.32,"body":"say, high level, high level"},{"speaker":"Scott Putnam","startTime":2213.2999999999997,"endTime":2217.32,"body":"stuff, really doing your own"},{"speaker":"Scott Putnam","startTime":2217.32,"endTime":2220.02,"body":"research. And remember, even if"},{"speaker":"Scott Putnam","startTime":2217.32,"endTime":2220.02,"body":"you're working with a patent"},{"speaker":"Scott Putnam","startTime":2220.02,"endTime":2223.86,"body":"attorney, don't just hand them"},{"speaker":"Scott Putnam","startTime":2220.02,"endTime":2223.86,"body":"the idea and tell them to, you"},{"speaker":"Scott Putnam","startTime":2223.86,"endTime":2226.58,"body":"know, let you know when it's"},{"speaker":"Scott Putnam","startTime":2223.86,"endTime":2226.58,"body":"done. Be involved in the"},{"speaker":"Scott Putnam","startTime":2226.58,"endTime":2231.38,"body":"process, and remember, you are"},{"speaker":"Scott Putnam","startTime":2226.58,"endTime":2231.38,"body":"the expert in this category. You"},{"speaker":"Scott Putnam","startTime":2231.38,"endTime":2235.34,"body":"know more about your product"},{"speaker":"Scott Putnam","startTime":2231.38,"endTime":2235.34,"body":"than anybody does, so don't be"},{"speaker":"Scott Putnam","startTime":2235.34,"endTime":2238.7,"body":"afraid to really share"},{"speaker":"Scott Putnam","startTime":2235.34,"endTime":2238.7,"body":"everything you can and"},{"speaker":"Scott Putnam","startTime":2238.7,"endTime":2241.4,"body":"everything you know with a"},{"speaker":"Scott Putnam","startTime":2238.7,"endTime":2241.4,"body":"patent attorney if you if you go"},{"speaker":"Scott Putnam","startTime":2241.4,"endTime":2245.12,"body":"down that road and read"},{"speaker":"Scott Putnam","startTime":2241.4,"endTime":2245.12,"body":"everything they do, and if"},{"speaker":"Scott Putnam","startTime":2245.12,"endTime":2247.48,"body":"they're missing the mark"},{"speaker":"Scott Putnam","startTime":2245.12,"endTime":2247.48,"body":"somewhere. Make sure to bring it"},{"speaker":"Scott Putnam","startTime":2247.48,"endTime":2251.44,"body":"to their attention, because"},{"speaker":"Scott Putnam","startTime":2247.48,"endTime":2251.44,"body":"they're they're not perfect. And"},{"speaker":"Scott Putnam","startTime":2251.44,"endTime":2257.44,"body":"the other thing too is patent"},{"speaker":"Scott Putnam","startTime":2251.44,"endTime":2257.44,"body":"attorneys, there's they come in"},{"speaker":"Scott Putnam","startTime":2257.44,"endTime":2262.18,"body":"all shapes and sizes, so and"},{"speaker":"Scott Putnam","startTime":2257.44,"endTime":2262.18,"body":"what I mean by that is their job"},{"speaker":"Scott Putnam","startTime":2262.18,"endTime":2266.82,"body":"is to get you a patent. Their"},{"speaker":"Scott Putnam","startTime":2262.18,"endTime":2266.82,"body":"job isn't necessarily to get you"},{"speaker":"Scott Putnam","startTime":2266.88,"endTime":2271.5,"body":"a super strong patent. So a lot"},{"speaker":"Scott Putnam","startTime":2266.88,"endTime":2271.5,"body":"of times you have to help them"},{"speaker":"Scott Putnam","startTime":2271.56,"endTime":2276.84,"body":"fight for a stronger patent."},{"speaker":"Scott Putnam","startTime":2271.56,"endTime":2276.84,"body":"Case in point, with with my SWAT"},{"speaker":"Scott Putnam","startTime":2276.84,"endTime":2283.56,"body":"and scoop I had, we I being new"},{"speaker":"Scott Putnam","startTime":2276.84,"endTime":2283.56,"body":"at it at the time and not really"},{"speaker":"Scott Putnam","startTime":2283.56,"endTime":2286.82,"body":"fully understanding patents, and"},{"speaker":"Scott Putnam","startTime":2283.56,"endTime":2286.82,"body":"I'm still learning. You know,"},{"speaker":"Scott Putnam","startTime":2286.82,"endTime":2290.42,"body":"I'm not a patent attorney, but"},{"speaker":"Scott Putnam","startTime":2286.82,"endTime":2290.42,"body":"the first claim in a patent is"},{"speaker":"Scott Putnam","startTime":2290.42,"endTime":2293.84,"body":"the independent claim, and it's"},{"speaker":"Scott Putnam","startTime":2290.42,"endTime":2293.84,"body":"the most important claim. So if"},{"speaker":"Scott Putnam","startTime":2293.84,"endTime":2297.2,"body":"you're not infringing on that"},{"speaker":"Scott Putnam","startTime":2293.84,"endTime":2297.2,"body":"first independent claim, you're"},{"speaker":"Scott Putnam","startTime":2297.2,"endTime":2300.08,"body":"not infringing on the patent. It"},{"speaker":"Scott Putnam","startTime":2297.2,"endTime":2300.08,"body":"doesn't mean you would"},{"speaker":"Scott Putnam","startTime":2300.08,"endTime":2303.02,"body":"necessarily get one if yours is"},{"speaker":"Scott Putnam","startTime":2300.08,"endTime":2303.02,"body":"too similar to something else,"},{"speaker":"Scott Putnam","startTime":2303.02,"endTime":2306.82,"body":"but it's, it's an important"},{"speaker":"Scott Putnam","startTime":2303.02,"endTime":2306.82,"body":"piece to know. So when I wrote"},{"speaker":"Scott Putnam","startTime":2307.2999999999997,"endTime":2310.0,"body":"my provisional, I just put"},{"speaker":"Scott Putnam","startTime":2307.2999999999997,"endTime":2310.0,"body":"everything in the kitchen sink"},{"speaker":"Scott Putnam","startTime":2310.0,"endTime":2314.02,"body":"into it, which is okay, but my"},{"speaker":"Scott Putnam","startTime":2310.0,"endTime":2314.02,"body":"patent attorney, when he drafted"},{"speaker":"Scott Putnam","startTime":2314.02,"endTime":2316.7799999999997,"body":"it, there was some things in"},{"speaker":"Scott Putnam","startTime":2314.02,"endTime":2316.7799999999997,"body":"there, in the independent claim"},{"speaker":"Scott Putnam","startTime":2316.84,"endTime":2320.56,"body":"about the handle, just because"},{"speaker":"Scott Putnam","startTime":2316.84,"endTime":2320.56,"body":"it was just things that I"},{"speaker":"Scott Putnam","startTime":2320.56,"endTime":2324.22,"body":"thought of to reduce materials"},{"speaker":"Scott Putnam","startTime":2320.56,"endTime":2324.22,"body":"and things like that. But once"},{"speaker":"Scott Putnam","startTime":2324.22,"endTime":2327.66,"body":"it was in the independent claim,"},{"speaker":"Scott Putnam","startTime":2324.22,"endTime":2327.66,"body":"somebody could have come out"},{"speaker":"Scott Putnam","startTime":2327.66,"endTime":2331.98,"body":"with the exact same product and"},{"speaker":"Scott Putnam","startTime":2327.66,"endTime":2331.98,"body":"not had the specifics that I had"},{"speaker":"Scott Putnam","startTime":2332.22,"endTime":2335.7,"body":"about the handle, and they would"},{"speaker":"Scott Putnam","startTime":2332.22,"endTime":2335.7,"body":"not be infringing on my patent."},{"speaker":"Scott Putnam","startTime":2336.84,"endTime":2342.24,"body":"So understanding kind of how the"},{"speaker":"Scott Putnam","startTime":2336.84,"endTime":2342.24,"body":"independent claim works and how"},{"speaker":"Scott Putnam","startTime":2342.24,"endTime":2344.64,"body":"it fits into the equation is so"},{"speaker":"Scott Putnam","startTime":2342.24,"endTime":2344.64,"body":"huge,"},{"speaker":"Aaron Moncur","startTime":2345.359,"endTime":2347.5389999999998,"body":"that's a huge"},{"speaker":"Aaron Moncur","startTime":2345.359,"endTime":2347.5389999999998,"body":"insight. Thank you for sharing"},{"speaker":"Aaron Moncur","startTime":2347.5389999999998,"endTime":2351.739,"body":"that you have, if I'm not"},{"speaker":"Aaron Moncur","startTime":2347.5389999999998,"endTime":2351.739,"body":"mistaken, a background in, like,"},{"speaker":"Aaron Moncur","startTime":2351.739,"endTime":2354.799,"body":"health and wellness and life"},{"speaker":"Aaron Moncur","startTime":2351.739,"endTime":2354.799,"body":"coaching. Is that right?"},{"speaker":"Scott Putnam","startTime":2355.519,"endTime":2357.859,"body":"Yeah, yeah. I'm a"},{"speaker":"Scott Putnam","startTime":2355.519,"endTime":2357.859,"body":"certified life coach. And"},{"speaker":"Scott Putnam","startTime":2357.859,"endTime":2361.099,"body":"sometimes, when I'm coaching"},{"speaker":"Scott Putnam","startTime":2357.859,"endTime":2361.099,"body":"inventors, you know, I wear that"},{"speaker":"Scott Putnam","startTime":2361.099,"endTime":2364.5789999999997,"body":"hat. I wear a lot of different"},{"speaker":"Scott Putnam","startTime":2361.099,"endTime":2364.5789999999997,"body":"hats. Sometimes I'm the, you"},{"speaker":"Scott Putnam","startTime":2364.5789999999997,"endTime":2368.259,"body":"know, the therapist, like, lay"},{"speaker":"Scott Putnam","startTime":2364.5789999999997,"endTime":2368.259,"body":"down couch and tell me about"},{"speaker":"Scott Putnam","startTime":2368.259,"endTime":2372.339,"body":"your mother, and I'm the"},{"speaker":"Scott Putnam","startTime":2368.259,"endTime":2372.339,"body":"cheerleader, and sometimes I'm"},{"speaker":"Scott Putnam","startTime":2372.339,"endTime":2375.159,"body":"the, you know, the football"},{"speaker":"Scott Putnam","startTime":2372.339,"endTime":2375.159,"body":"coach blowing the whistle. So"},{"speaker":"Scott Putnam","startTime":2375.459,"endTime":2379.419,"body":"the background in that is my, my"},{"speaker":"Scott Putnam","startTime":2375.459,"endTime":2379.419,"body":"wife and I brought our two"},{"speaker":"Scott Putnam","startTime":2379.419,"endTime":2382.5389999999998,"body":"little girls to China, and we"},{"speaker":"Scott Putnam","startTime":2379.419,"endTime":2382.5389999999998,"body":"lived in China for a couple"},{"speaker":"Scott Putnam","startTime":2382.5389999999998,"endTime":2387.0589999999997,"body":"years, and when we we came back"},{"speaker":"Scott Putnam","startTime":2382.5389999999998,"endTime":2387.0589999999997,"body":"due to some family health"},{"speaker":"Scott Putnam","startTime":2387.0589999999997,"endTime":2392.0389999999998,"body":"issues, and that was about the"},{"speaker":"Scott Putnam","startTime":2387.0589999999997,"endTime":2392.0389999999998,"body":"time we learned about plant"},{"speaker":"Scott Putnam","startTime":2392.0389999999998,"endTime":2396.0589999999997,"body":"based eating and the power of"},{"speaker":"Scott Putnam","startTime":2392.0389999999998,"endTime":2396.0589999999997,"body":"that. We watched Forks Over"},{"speaker":"Scott Putnam","startTime":2396.0589999999997,"endTime":2400.319,"body":"Knives documentary, and read The"},{"speaker":"Scott Putnam","startTime":2396.0589999999997,"endTime":2400.319,"body":"China Study, and really explored"},{"speaker":"Scott Putnam","startTime":2400.319,"endTime":2404.279,"body":"that as an option, mostly for"},{"speaker":"Scott Putnam","startTime":2400.319,"endTime":2404.279,"body":"just prevention. But it was"},{"speaker":"Scott Putnam","startTime":2404.279,"endTime":2407.959,"body":"about the time that I had a"},{"speaker":"Scott Putnam","startTime":2404.279,"endTime":2407.959,"body":"physical, and I was 44 at the"},{"speaker":"Scott Putnam","startTime":2407.959,"endTime":2412.099,"body":"time, and was the first time"},{"speaker":"Scott Putnam","startTime":2407.959,"endTime":2412.099,"body":"anybody's ever used the word"},{"speaker":"Scott Putnam","startTime":2412.159,"endTime":2417.259,"body":"obese to me, because I was never"},{"speaker":"Scott Putnam","startTime":2412.159,"endTime":2417.259,"body":"like a an overweight kid or a"},{"speaker":"Scott Putnam","startTime":2417.259,"endTime":2422.659,"body":"chunky kid. So it was like this,"},{"speaker":"Scott Putnam","startTime":2417.259,"endTime":2422.659,"body":"this moment where, who are you"},{"speaker":"Scott Putnam","startTime":2422.719,"endTime":2427.659,"body":"talking to? What me and I was"},{"speaker":"Scott Putnam","startTime":2422.719,"endTime":2427.659,"body":"looking at the doctor who had a"},{"speaker":"Scott Putnam","startTime":2427.659,"endTime":2434.199,"body":"very roten belly himself. So"},{"speaker":"Scott Putnam","startTime":2427.659,"endTime":2434.199,"body":"good company here. But, and it"},{"speaker":"Scott Putnam","startTime":2434.199,"endTime":2437.979,"body":"was really a wake up call for me"},{"speaker":"Scott Putnam","startTime":2434.199,"endTime":2437.979,"body":"that okay, you know, I'm well"},{"speaker":"Scott Putnam","startTime":2437.979,"endTime":2444.159,"body":"into the, you know, body mass"},{"speaker":"Scott Putnam","startTime":2437.979,"endTime":2444.159,"body":"index being very much obese, but"},{"speaker":"Scott Putnam","startTime":2444.159,"endTime":2447.359,"body":"I didn't necessarily feel like"},{"speaker":"Scott Putnam","startTime":2444.159,"endTime":2447.359,"body":"it, but also high cholesterol"},{"speaker":"Scott Putnam","startTime":2447.359,"endTime":2450.779,"body":"and some other, you know, health"},{"speaker":"Scott Putnam","startTime":2447.359,"endTime":2450.779,"body":"indicators that it was time to"},{"speaker":"Scott Putnam","startTime":2450.779,"endTime":2452.999,"body":"make a change. And that was"},{"speaker":"Scott Putnam","startTime":2450.779,"endTime":2452.999,"body":"about the time we learned about"},{"speaker":"Scott Putnam","startTime":2452.999,"endTime":2456.959,"body":"plant based eating. So went all"},{"speaker":"Scott Putnam","startTime":2452.999,"endTime":2456.959,"body":"in with that. Cholesterol"},{"speaker":"Scott Putnam","startTime":2456.959,"endTime":2461.279,"body":"dropped, weight dropped. I lost"},{"speaker":"Scott Putnam","startTime":2456.959,"endTime":2461.279,"body":"about 65 pounds. Started, wow,"},{"speaker":"Scott Putnam","startTime":2461.279,"endTime":2465.419,"body":"doing a couch to 5k and just"},{"speaker":"Scott Putnam","startTime":2461.279,"endTime":2465.419,"body":"kept with the running for a"},{"speaker":"Scott Putnam","startTime":2465.419,"endTime":2468.5589999999997,"body":"while, which is hilarious to me,"},{"speaker":"Scott Putnam","startTime":2465.419,"endTime":2468.5589999999997,"body":"because I've always hated"},{"speaker":"Scott Putnam","startTime":2468.5589999999997,"endTime":2469.639,"body":"running my whole life."},{"speaker":"Aaron Moncur","startTime":2471.32,"endTime":2473.12,"body":"Well,"},{"speaker":"Aaron Moncur","startTime":2471.32,"endTime":2473.12,"body":"congratulations that that's a"},{"speaker":"Aaron Moncur","startTime":2473.12,"endTime":2475.64,"body":"huge accomplishment. Thanks."},{"speaker":"Aaron Moncur","startTime":2473.12,"endTime":2475.64,"body":"Yeah, our whole"},{"speaker":"Scott Putnam","startTime":2475.639,"endTime":2480.319,"body":"family is is plant"},{"speaker":"Scott Putnam","startTime":2475.639,"endTime":2480.319,"body":"based since 2013 and it's just"},{"speaker":"Scott Putnam","startTime":2480.319,"endTime":2484.819,"body":"it's been, it's been an amazing"},{"speaker":"Scott Putnam","startTime":2480.319,"endTime":2484.819,"body":"journey as a family, and we live"},{"speaker":"Scott Putnam","startTime":2484.819,"endTime":2489.099,"body":"in the Midwest. Where it's all"},{"speaker":"Scott Putnam","startTime":2484.819,"endTime":2489.099,"body":"meat and dairy and lots of"},{"speaker":"Scott Putnam","startTime":2489.099,"endTime":2491.859,"body":"processed unhealthy foods, which"},{"speaker":"Scott Putnam","startTime":2489.099,"endTime":2491.859,"body":"I guess that's probably the"},{"speaker":"Scott Putnam","startTime":2491.859,"endTime":2496.419,"body":"story for all of America. So,"},{"speaker":"Scott Putnam","startTime":2491.859,"endTime":2496.419,"body":"yeah, I do believe in taking"},{"speaker":"Scott Putnam","startTime":2496.419,"endTime":2500.199,"body":"care of the body and the mind"},{"speaker":"Scott Putnam","startTime":2496.419,"endTime":2500.199,"body":"and good health really leads to"},{"speaker":"Scott Putnam","startTime":2500.199,"endTime":2504.159,"body":"better decision making, and"},{"speaker":"Scott Putnam","startTime":2500.199,"endTime":2504.159,"body":"that's critical in business. And"},{"speaker":"Scott Putnam","startTime":2504.699,"endTime":2508.859,"body":"you know, I like to tell people,"},{"speaker":"Scott Putnam","startTime":2504.699,"endTime":2508.859,"body":"you know, it will help you avoid"},{"speaker":"Scott Putnam","startTime":2508.859,"endTime":2510.899,"body":"burnout. You're going to have"},{"speaker":"Scott Putnam","startTime":2508.859,"endTime":2510.899,"body":"more energy. You're going to"},{"speaker":"Scott Putnam","startTime":2510.899,"endTime":2513.959,"body":"sleep better if you just get"},{"speaker":"Scott Putnam","startTime":2510.899,"endTime":2513.959,"body":"healthy, because it is a long"},{"speaker":"Scott Putnam","startTime":2513.959,"endTime":2519.239,"body":"game. And I encourage inventors"},{"speaker":"Scott Putnam","startTime":2513.959,"endTime":2519.239,"body":"to work in more focused sprints,"},{"speaker":"Scott Putnam","startTime":2519.239,"endTime":2522.959,"body":"you know, and take breaks rather"},{"speaker":"Scott Putnam","startTime":2519.239,"endTime":2522.959,"body":"than kind of endlessly being on"},{"speaker":"Scott Putnam","startTime":2522.959,"endTime":2526.019,"body":"this grinding treadmill."},{"speaker":"Aaron Moncur","startTime":2527.279,"endTime":2530.419,"body":"I'm curious to"},{"speaker":"Aaron Moncur","startTime":2527.279,"endTime":2530.419,"body":"hear what you your take on"},{"speaker":"Aaron Moncur","startTime":2530.479,"endTime":2534.319,"body":"protein, because protein is all"},{"speaker":"Aaron Moncur","startTime":2530.479,"endTime":2534.319,"body":"the rage right now. Feels like"},{"speaker":"Aaron Moncur","startTime":2534.439,"endTime":2537.499,"body":"best. I don't know, five years"},{"speaker":"Aaron Moncur","startTime":2534.439,"endTime":2537.499,"body":"or so, everything is protein,"},{"speaker":"Aaron Moncur","startTime":2537.499,"endTime":2541.939,"body":"protein, you know, it's, uh,"},{"speaker":"Aaron Moncur","startTime":2537.499,"endTime":2541.939,"body":"protein pasta and protein bread"},{"speaker":"Aaron Moncur","startTime":2541.939,"endTime":2547.119,"body":"and protein whatever, right?"},{"speaker":"Aaron Moncur","startTime":2541.939,"endTime":2547.119,"body":"Protein candies. It's, insane."},{"speaker":"Aaron Moncur","startTime":2547.119,"endTime":2552.399,"body":"It's it's everywhere, and"},{"speaker":"Aaron Moncur","startTime":2547.119,"endTime":2552.399,"body":"typically one thinks of like"},{"speaker":"Aaron Moncur","startTime":2552.399,"endTime":2557.379,"body":"meat and maybe dairy, as well as"},{"speaker":"Aaron Moncur","startTime":2552.399,"endTime":2557.379,"body":"being high sources of protein"},{"speaker":"Aaron Moncur","startTime":2558.0389999999998,"endTime":2562.0589999999997,"body":"plants. Of course, there you can"},{"speaker":"Aaron Moncur","startTime":2558.0389999999998,"endTime":2562.0589999999997,"body":"find higher protein based"},{"speaker":"Aaron Moncur","startTime":2562.0589999999997,"endTime":2567.419,"body":"plants, but, but it's maybe more"},{"speaker":"Aaron Moncur","startTime":2562.0589999999997,"endTime":2567.419,"body":"challenging to get enough or a"},{"speaker":"Aaron Moncur","startTime":2567.419,"endTime":2571.5589999999997,"body":"lot of protein out of plants."},{"speaker":"Aaron Moncur","startTime":2567.419,"endTime":2571.5589999999997,"body":"Talk a little bit about that, if"},{"speaker":"Aaron Moncur","startTime":2571.5589999999997,"endTime":2575.879,"body":"you would do you think the the"},{"speaker":"Aaron Moncur","startTime":2571.5589999999997,"endTime":2575.879,"body":"craze for protein is warranted."},{"speaker":"Aaron Moncur","startTime":2575.879,"endTime":2579.659,"body":"Do we really need that much"},{"speaker":"Aaron Moncur","startTime":2575.879,"endTime":2579.659,"body":"protein in our diets? And then"},{"speaker":"Aaron Moncur","startTime":2580.0789999999997,"endTime":2585.359,"body":"follow that up with, if you are"},{"speaker":"Aaron Moncur","startTime":2580.0789999999997,"endTime":2585.359,"body":"trying to get we'll just say a"},{"speaker":"Aaron Moncur","startTime":2585.359,"endTime":2588.859,"body":"reasonable amount of protein in"},{"speaker":"Aaron Moncur","startTime":2585.359,"endTime":2588.859,"body":"your diet, whatever that is. How"},{"speaker":"Aaron Moncur","startTime":2588.859,"endTime":2591.139,"body":"do you do that on a plant based"},{"speaker":"Aaron Moncur","startTime":2588.859,"endTime":2591.139,"body":"diet?"},{"speaker":"Scott Putnam","startTime":2591.499,"endTime":2595.819,"body":"Yeah, it's, again,"},{"speaker":"Scott Putnam","startTime":2591.499,"endTime":2595.819,"body":"it's such a great question in"},{"speaker":"Scott Putnam","startTime":2595.819,"endTime":2600.619,"body":"this country, especially, sort"},{"speaker":"Scott Putnam","startTime":2595.819,"endTime":2600.619,"body":"of meat is synonymous with"},{"speaker":"Scott Putnam","startTime":2600.619,"endTime":2603.799,"body":"protein. And when people, even"},{"speaker":"Scott Putnam","startTime":2600.619,"endTime":2603.799,"body":"if you go to a restaurant, you"},{"speaker":"Scott Putnam","startTime":2603.799,"endTime":2606.819,"body":"order a salad or whatever, or"},{"speaker":"Scott Putnam","startTime":2603.799,"endTime":2606.819,"body":"just some pasta, like, Oh, do"},{"speaker":"Scott Putnam","startTime":2606.819,"endTime":2609.399,"body":"you want to add some protein to"},{"speaker":"Scott Putnam","startTime":2606.819,"endTime":2609.399,"body":"that? Meaning, do you want to"},{"speaker":"Scott Putnam","startTime":2609.399,"endTime":2613.659,"body":"add some meat to that? And I"},{"speaker":"Scott Putnam","startTime":2609.399,"endTime":2613.659,"body":"didn't know that was a question"},{"speaker":"Scott Putnam","startTime":2613.659,"endTime":2616.5389999999998,"body":"I had, and I get that question"},{"speaker":"Scott Putnam","startTime":2613.659,"endTime":2616.5389999999998,"body":"all the time. Well, I didn't"},{"speaker":"Scott Putnam","startTime":2616.5389999999998,"endTime":2620.5589999999997,"body":"know plants had protein, but"},{"speaker":"Scott Putnam","startTime":2616.5389999999998,"endTime":2620.5589999999997,"body":"they have a ton of protein. Even"},{"speaker":"Scott Putnam","startTime":2620.5589999999997,"endTime":2624.639,"body":"broccoli has more protein per"},{"speaker":"Scott Putnam","startTime":2620.5589999999997,"endTime":2624.639,"body":"calorie. I know it's less"},{"speaker":"Scott Putnam","startTime":2624.639,"endTime":2631.019,"body":"calories, but than red meat, and"},{"speaker":"Scott Putnam","startTime":2624.639,"endTime":2631.019,"body":"it's Have you ever heard of"},{"speaker":"Scott Putnam","startTime":2631.019,"endTime":2635.699,"body":"anybody being hospitalized due"},{"speaker":"Scott Putnam","startTime":2631.019,"endTime":2635.699,"body":"to low protein or lack of"},{"speaker":"Scott Putnam","startTime":2635.699,"endTime":2640.259,"body":"protein? No, I haven't. It just"},{"speaker":"Scott Putnam","startTime":2635.699,"endTime":2640.259,"body":"doesn't happen. And it's really"},{"speaker":"Scott Putnam","startTime":2640.259,"endTime":2644.399,"body":"interesting. In the book that"},{"speaker":"Scott Putnam","startTime":2640.259,"endTime":2644.399,"body":"China Studies, Dr T Colin"},{"speaker":"Scott Putnam","startTime":2644.399,"endTime":2647.899,"body":"Campbell went to China thinking"},{"speaker":"Scott Putnam","startTime":2644.399,"endTime":2647.899,"body":"some of their health issues are"},{"speaker":"Scott Putnam","startTime":2648.0789999999997,"endTime":2652.099,"body":"protein deficiencies. When he"},{"speaker":"Scott Putnam","startTime":2648.0789999999997,"endTime":2652.099,"body":"got there, what he found was"},{"speaker":"Scott Putnam","startTime":2652.099,"endTime":2656.599,"body":"most of the the healthiest"},{"speaker":"Scott Putnam","startTime":2652.099,"endTime":2656.599,"body":"people in the country were the"},{"speaker":"Scott Putnam","startTime":2656.599,"endTime":2660.859,"body":"ones that ate the least amount"},{"speaker":"Scott Putnam","startTime":2656.599,"endTime":2660.859,"body":"of animal products, and the ones"},{"speaker":"Scott Putnam","startTime":2660.859,"endTime":2663.739,"body":"that lived maybe in more urban"},{"speaker":"Scott Putnam","startTime":2660.859,"endTime":2663.739,"body":"areas, that had more access to"},{"speaker":"Scott Putnam","startTime":2663.739,"endTime":2668.739,"body":"meat and dairy wasn't such a big"},{"speaker":"Scott Putnam","startTime":2663.739,"endTime":2668.739,"body":"thing, but had more access to"},{"speaker":"Scott Putnam","startTime":2669.0389999999998,"endTime":2673.599,"body":"meat and just ate more animal"},{"speaker":"Scott Putnam","startTime":2669.0389999999998,"endTime":2673.599,"body":"based diets, had higher levels"},{"speaker":"Scott Putnam","startTime":2673.899,"endTime":2677.5589999999997,"body":"of all kinds of diseases. And it"},{"speaker":"Scott Putnam","startTime":2673.899,"endTime":2677.5589999999997,"body":"was like, wait a minute, what's"},{"speaker":"Scott Putnam","startTime":2677.5589999999997,"endTime":2682.719,"body":"going on here? And so really"},{"speaker":"Scott Putnam","startTime":2677.5589999999997,"endTime":2682.719,"body":"looked into it and and found out"},{"speaker":"Scott Putnam","startTime":2683.679,"endTime":2688.739,"body":"that a lot of oh, we're"},{"speaker":"Scott Putnam","startTime":2683.679,"endTime":2688.739,"body":"especially in the US. It's like,"},{"speaker":"Scott Putnam","startTime":2689.519,"endTime":2692.159,"body":"listen to your grandma and"},{"speaker":"Scott Putnam","startTime":2689.519,"endTime":2692.159,"body":"grandparents, right? Eat more"},{"speaker":"Scott Putnam","startTime":2692.159,"endTime":2697.379,"body":"veggies. But it's something that"},{"speaker":"Scott Putnam","startTime":2692.159,"endTime":2697.379,"body":"in this country anyway, we"},{"speaker":"Scott Putnam","startTime":2697.379,"endTime":2699.839,"body":"think, you know, the big"},{"speaker":"Scott Putnam","startTime":2697.379,"endTime":2699.839,"body":"bodybuilders, weight lifters,"},{"speaker":"Scott Putnam","startTime":2699.839,"endTime":2703.259,"body":"like to be healthy, you need to"},{"speaker":"Scott Putnam","startTime":2699.839,"endTime":2703.259,"body":"eat lots of animal protein or"},{"speaker":"Scott Putnam","startTime":2703.259,"endTime":2707.119,"body":"lots of meat. And it's really,"},{"speaker":"Scott Putnam","startTime":2703.259,"endTime":2707.119,"body":"when you look at the data. It's,"},{"speaker":"Scott Putnam","startTime":2707.179,"endTime":2710.359,"body":"it's quite the opposite. And"},{"speaker":"Scott Putnam","startTime":2707.179,"endTime":2710.359,"body":"there's some really specific,"},{"speaker":"Scott Putnam","startTime":2711.439,"endTime":2714.859,"body":"great plant based foods that"},{"speaker":"Scott Putnam","startTime":2711.439,"endTime":2714.859,"body":"have tons of protein. I mean,"},{"speaker":"Scott Putnam","startTime":2714.859,"endTime":2719.359,"body":"black beans and lentils and"},{"speaker":"Scott Putnam","startTime":2714.859,"endTime":2719.359,"body":"quinoa are absolutely packed"},{"speaker":"Scott Putnam","startTime":2719.359,"endTime":2725.599,"body":"with protein. So, yeah, if"},{"speaker":"Scott Putnam","startTime":2719.359,"endTime":2725.599,"body":"you're, if you're not literally"},{"speaker":"Scott Putnam","startTime":2725.599,"endTime":2727.899,"body":"starving to death, you're"},{"speaker":"Scott Putnam","startTime":2725.599,"endTime":2727.899,"body":"probably getting plenty of"},{"speaker":"Scott Putnam","startTime":2727.899,"endTime":2732.0389999999998,"body":"protein, even on a plant based"},{"speaker":"Scott Putnam","startTime":2727.899,"endTime":2732.0389999999998,"body":"or a vegan diet, it's it's all"},{"speaker":"Scott Putnam","startTime":2732.0389999999998,"endTime":2736.599,"body":"in there, and it's enough. It's"},{"speaker":"Scott Putnam","startTime":2732.0389999999998,"endTime":2736.599,"body":"just trying to get over the idea"},{"speaker":"Scott Putnam","startTime":2736.599,"endTime":2741.879,"body":"that, Oh, I need more. I need"},{"speaker":"Scott Putnam","startTime":2736.599,"endTime":2741.879,"body":"more. I need more. So yeah,"},{"speaker":"Scott Putnam","startTime":2741.879,"endTime":2744.879,"body":"there's another documentary I'll"},{"speaker":"Scott Putnam","startTime":2741.879,"endTime":2744.879,"body":"mention real quick, called the"},{"speaker":"Scott Putnam","startTime":2744.879,"endTime":2748.319,"body":"game changers, and it's about"},{"speaker":"Scott Putnam","startTime":2744.879,"endTime":2748.319,"body":"these professional athletes,"},{"speaker":"Scott Putnam","startTime":2748.319,"endTime":2750.839,"body":"especially football players,"},{"speaker":"Scott Putnam","startTime":2748.319,"endTime":2750.839,"body":"that switch to a plant based"},{"speaker":"Scott Putnam","startTime":2750.839,"endTime":2754.139,"body":"diet, and how their performance"},{"speaker":"Scott Putnam","startTime":2750.839,"endTime":2754.139,"body":"improves and the recovery time"},{"speaker":"Scott Putnam","startTime":2754.139,"endTime":2756.419,"body":"improves. It's, it's really"},{"speaker":"Scott Putnam","startTime":2754.139,"endTime":2756.419,"body":"fascinating,"},{"speaker":"Aaron Moncur","startTime":2757.02,"endTime":2759.24,"body":"interesting. The"},{"speaker":"Aaron Moncur","startTime":2757.02,"endTime":2759.24,"body":"game changers. He said, huh,"},{"speaker":"Aaron Moncur","startTime":2759.24,"endTime":2762.42,"body":"yeah, I'm gonna have to watch"},{"speaker":"Aaron Moncur","startTime":2759.24,"endTime":2762.42,"body":"that one. All right, it's good"},{"speaker":"Aaron Moncur","startTime":2762.42,"endTime":2766.2799999999997,"body":"movie, fascinating. All right,"},{"speaker":"Aaron Moncur","startTime":2762.42,"endTime":2766.2799999999997,"body":"well, Scott, let's see. I think"},{"speaker":"Aaron Moncur","startTime":2766.2799999999997,"endTime":2773.12,"body":"we'll start wrapping things up"},{"speaker":"Aaron Moncur","startTime":2766.2799999999997,"endTime":2773.12,"body":"here. I'm going to steal a trick"},{"speaker":"Aaron Moncur","startTime":2773.12,"endTime":2779.66,"body":"from Tim Ferriss and ask you if"},{"speaker":"Aaron Moncur","startTime":2773.12,"endTime":2779.66,"body":"you were to have the ability to"},{"speaker":"Aaron Moncur","startTime":2779.66,"endTime":2782.48,"body":"put anything on a giant"},{"speaker":"Aaron Moncur","startTime":2779.66,"endTime":2782.48,"body":"billboard that millions of"},{"speaker":"Aaron Moncur","startTime":2782.48,"endTime":2784.88,"body":"people would see as they're"},{"speaker":"Aaron Moncur","startTime":2782.48,"endTime":2784.88,"body":"driving past. And say, millions"},{"speaker":"Aaron Moncur","startTime":2784.88,"endTime":2787.6,"body":"of inventors. Would see as"},{"speaker":"Aaron Moncur","startTime":2784.88,"endTime":2787.6,"body":"they're driving past, what would"},{"speaker":"Aaron Moncur","startTime":2787.6,"endTime":2788.38,"body":"that thing be?"},{"speaker":"Scott Putnam","startTime":2788.86,"endTime":2792.52,"body":"Wow, that is a"},{"speaker":"Scott Putnam","startTime":2788.86,"endTime":2792.52,"body":"great question. Thanks. Tim"},{"speaker":"Scott Putnam","startTime":2792.52,"endTime":2793.0,"body":"Ferriss,"},{"speaker":"Aaron Moncur","startTime":2793.36,"endTime":2793.84,"body":"thank you."},{"speaker":"Scott Putnam","startTime":2793.839,"endTime":2797.5589999999997,"body":"Tim Ferriss, yeah."},{"speaker":"Scott Putnam","startTime":2793.839,"endTime":2797.5589999999997,"body":"I think one of the quotes that I"},{"speaker":"Scott Putnam","startTime":2797.5589999999997,"endTime":2802.479,"body":"love is people don't care how"},{"speaker":"Scott Putnam","startTime":2797.5589999999997,"endTime":2802.479,"body":"much you know until they know"},{"speaker":"Scott Putnam","startTime":2802.479,"endTime":2808.859,"body":"how much you care. And I think"},{"speaker":"Scott Putnam","startTime":2802.479,"endTime":2808.859,"body":"that would be at the top maybe."},{"speaker":"Scott Putnam","startTime":2808.859,"endTime":2813.299,"body":"And then below that of the"},{"speaker":"Scott Putnam","startTime":2808.859,"endTime":2813.299,"body":"Billboard would be that your"},{"speaker":"Scott Putnam","startTime":2813.299,"endTime":2817.019,"body":"ideas matter. You know, we're"},{"speaker":"Scott Putnam","startTime":2813.299,"endTime":2817.019,"body":"all put on this planet to"},{"speaker":"Scott Putnam","startTime":2817.0789999999997,"endTime":2821.759,"body":"express ourselves and our"},{"speaker":"Scott Putnam","startTime":2817.0789999999997,"endTime":2821.759,"body":"creativity. And I think for a"},{"speaker":"Scott Putnam","startTime":2821.759,"endTime":2825.899,"body":"lot of people, if you have a"},{"speaker":"Scott Putnam","startTime":2821.759,"endTime":2825.899,"body":"venue for that, if you have a"},{"speaker":"Scott Putnam","startTime":2825.899,"endTime":2830.0589999999997,"body":"plan for that, and some some"},{"speaker":"Scott Putnam","startTime":2825.899,"endTime":2830.0589999999997,"body":"guidance. You know, you don't"},{"speaker":"Scott Putnam","startTime":2830.0589999999997,"endTime":2832.459,"body":"have to be a lone wolf. Maybe"},{"speaker":"Scott Putnam","startTime":2830.0589999999997,"endTime":2832.459,"body":"that would be right below it."},{"speaker":"Scott Putnam","startTime":2832.699,"endTime":2835.939,"body":"You don't have to be a lone"},{"speaker":"Scott Putnam","startTime":2832.699,"endTime":2835.939,"body":"wolf. And as inventors, and I"},{"speaker":"Scott Putnam","startTime":2835.939,"endTime":2838.699,"body":"know a lot of engineers, you're"},{"speaker":"Scott Putnam","startTime":2835.939,"endTime":2838.699,"body":"sort of on this, you know, on"},{"speaker":"Scott Putnam","startTime":2838.699,"endTime":2841.699,"body":"this, this path, and you're"},{"speaker":"Scott Putnam","startTime":2838.699,"endTime":2841.699,"body":"going through the woods and"},{"speaker":"Scott Putnam","startTime":2841.699,"endTime":2846.5789999999997,"body":"you're alone. And so what I'm"},{"speaker":"Scott Putnam","startTime":2841.699,"endTime":2846.5789999999997,"body":"trying to do is, and what I'm"},{"speaker":"Scott Putnam","startTime":2846.5789999999997,"endTime":2848.979,"body":"doing with inventors edge is"},{"speaker":"Scott Putnam","startTime":2846.5789999999997,"endTime":2848.979,"body":"really bringing people together"},{"speaker":"Scott Putnam","startTime":2848.979,"endTime":2851.499,"body":"with our membership and saying,"},{"speaker":"Scott Putnam","startTime":2848.979,"endTime":2851.499,"body":"Hey, you don't have to do this"},{"speaker":"Scott Putnam","startTime":2851.499,"endTime":2855.759,"body":"alone. There's a lot of support"},{"speaker":"Scott Putnam","startTime":2851.499,"endTime":2855.759,"body":"out there and guidance and can"},{"speaker":"Scott Putnam","startTime":2855.759,"endTime":2860.139,"body":"help you stay motivated, and,"},{"speaker":"Scott Putnam","startTime":2855.759,"endTime":2860.139,"body":"you know, create a nice, clear"},{"speaker":"Scott Putnam","startTime":2860.139,"endTime":2864.939,"body":"path so you know the direction,"},{"speaker":"Scott Putnam","startTime":2860.139,"endTime":2864.939,"body":"or get help with the direction"},{"speaker":"Scott Putnam","startTime":2864.939,"endTime":2868.259,"body":"that you want to go. And we're"},{"speaker":"Scott Putnam","startTime":2864.939,"endTime":2868.259,"body":"all in this together."},{"speaker":"Aaron Moncur","startTime":2869.279,"endTime":2871.979,"body":"Terrific,"},{"speaker":"Aaron Moncur","startTime":2869.279,"endTime":2871.979,"body":"wonderful. Well, Scott, how can"},{"speaker":"Aaron Moncur","startTime":2871.979,"endTime":2873.359,"body":"people get a hold of you?"},{"speaker":"Scott Putnam","startTime":2873.7799999999997,"endTime":2875.64,"body":"I think that the"},{"speaker":"Scott Putnam","startTime":2873.7799999999997,"endTime":2875.64,"body":"best way is just through our"},{"speaker":"Scott Putnam","startTime":2875.7,"endTime":2882.48,"body":"website. It's inventors dash. We"},{"speaker":"Scott Putnam","startTime":2875.7,"endTime":2882.48,"body":"do have a dash edge.com and"},{"speaker":"Scott Putnam","startTime":2882.54,"endTime":2886.04,"body":"there you can sign up for a"},{"speaker":"Scott Putnam","startTime":2882.54,"endTime":2886.04,"body":"weekly email blog if you want"},{"speaker":"Scott Putnam","startTime":2886.4,"endTime":2890.96,"body":"some great information, we have"},{"speaker":"Scott Putnam","startTime":2886.4,"endTime":2890.96,"body":"some FAQs. There's a Contact Us"},{"speaker":"Scott Putnam","startTime":2890.96,"endTime":2893.42,"body":"link there. I'm also on"},{"speaker":"Scott Putnam","startTime":2890.96,"endTime":2893.42,"body":"LinkedIn. I would love to"},{"speaker":"Scott Putnam","startTime":2893.42,"endTime":2897.92,"body":"connect with anybody. You can DM"},{"speaker":"Scott Putnam","startTime":2893.42,"endTime":2897.92,"body":"me if you, if you, you know,"},{"speaker":"Scott Putnam","startTime":2897.92,"endTime":2902.0,"body":"just have questions, or you just"},{"speaker":"Scott Putnam","startTime":2897.92,"endTime":2902.0,"body":"want to set up a a time to talk."},{"speaker":"Scott Putnam","startTime":2902.0,"endTime":2905.2999999999997,"body":"I'm happy to do that, and I can"},{"speaker":"Scott Putnam","startTime":2902.0,"endTime":2905.2999999999997,"body":"share more about what I do and"},{"speaker":"Scott Putnam","startTime":2905.2999999999997,"endTime":2910.42,"body":"how I help people and maybe even"},{"speaker":"Scott Putnam","startTime":2905.2999999999997,"endTime":2910.42,"body":"offer guidance about what what"},{"speaker":"Scott Putnam","startTime":2910.42,"endTime":2915.46,"body":"you're looking for. And I love"},{"speaker":"Scott Putnam","startTime":2910.42,"endTime":2915.46,"body":"engineers. You're some of my"},{"speaker":"Scott Putnam","startTime":2915.46,"endTime":2919.36,"body":"favorite group to work with,"},{"speaker":"Scott Putnam","startTime":2915.46,"endTime":2919.36,"body":"because you're very organized"},{"speaker":"Scott Putnam","startTime":2919.36,"endTime":2923.14,"body":"and methodical and, you know,"},{"speaker":"Scott Putnam","startTime":2919.36,"endTime":2923.14,"body":"like, like, step by step"},{"speaker":"Scott Putnam","startTime":2923.44,"endTime":2926.94,"body":"processes, and that's something"},{"speaker":"Scott Putnam","startTime":2923.44,"endTime":2926.94,"body":"I've been helping people with"},{"speaker":"Scott Putnam","startTime":2926.94,"endTime":2930.2999999999997,"body":"for a long time. So yeah, please"},{"speaker":"Scott Putnam","startTime":2926.94,"endTime":2930.2999999999997,"body":"reach out. I'm available."},{"speaker":"Scott Putnam","startTime":2930.42,"endTime":2931.14,"body":"Wonderful."},{"speaker":"Aaron Moncur","startTime":2931.5,"endTime":2933.48,"body":"All right, Scott,"},{"speaker":"Aaron Moncur","startTime":2931.5,"endTime":2933.48,"body":"well, thank you so much. I sure"},{"speaker":"Aaron Moncur","startTime":2933.48,"endTime":2936.36,"body":"appreciate you being on the show"},{"speaker":"Aaron Moncur","startTime":2933.48,"endTime":2936.36,"body":"and sharing all these wonderful"},{"speaker":"Aaron Moncur","startTime":2936.36,"endTime":2938.1,"body":"insights with our audience."},{"speaker":"Scott Putnam","startTime":2938.459,"endTime":2939.5389999999998,"body":"Thanks My"},{"speaker":"Scott Putnam","startTime":2938.459,"endTime":2939.5389999999998,"body":"pleasure."},{"speaker":"Aaron Moncur","startTime":2938.56,"endTime":2945.1,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2938.56,"endTime":2945.1,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":2945.13,"endTime":2947.98,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2945.13,"endTime":2947.98,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":2947.98,"endTime":2951.31,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":2947.98,"endTime":2951.31,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2951.37,"endTime":2954.88,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":2951.37,"endTime":2954.88,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":2955.0,"endTime":2958.69,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":2955.0,"endTime":2958.69,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":2958.69,"endTime":2965.08,"body":"product design and R D services."},{"speaker":"Aaron Moncur","startTime":2958.69,"endTime":2965.08,"body":"Visit us at Team pipeline.us. To"},{"speaker":"Aaron Moncur","startTime":2965.08,"endTime":2969.52,"body":"join a vibrant community of"},{"speaker":"Aaron Moncur","startTime":2965.08,"endTime":2969.52,"body":"engineers online visit the wave"},{"speaker":"Aaron Moncur","startTime":2969.67,"endTime":2977.14,"body":"dot engineer, thank you for"},{"speaker":"Aaron Moncur","startTime":2969.67,"endTime":2977.14,"body":"listening. You."}]}