{"version":"1.0.0","segments":[{"speaker":"Nikolaj Kloch","startTime":0.0,"endTime":3.12,"body":"It gets way"},{"speaker":"Nikolaj Kloch","startTime":0.0,"endTime":3.12,"body":"easier the more you do it. It'll"},{"speaker":"Nikolaj Kloch","startTime":3.12,"endTime":5.58,"body":"never be as hard as that first"},{"speaker":"Nikolaj Kloch","startTime":3.12,"endTime":5.58,"body":"time you get up and stand in"},{"speaker":"Nikolaj Kloch","startTime":5.58,"endTime":8.58,"body":"front of other people. But if"},{"speaker":"Nikolaj Kloch","startTime":5.58,"endTime":8.58,"body":"you can speak as an engineer,"},{"speaker":"Nikolaj Kloch","startTime":8.64,"endTime":10.2,"body":"you will go places."},{"speaker":"Aaron Moncur","startTime":10.0,"endTime":26.17,"body":"You Hello and"},{"speaker":"Aaron Moncur","startTime":10.0,"endTime":26.17,"body":"welcome to another exciting"},{"speaker":"Aaron Moncur","startTime":26.2,"endTime":29.95,"body":"episode of The being an engineer"},{"speaker":"Aaron Moncur","startTime":26.2,"endTime":29.95,"body":"podcast today, we have kind of a"},{"speaker":"Aaron Moncur","startTime":30.01,"endTime":32.98,"body":"an interesting, unique episode."},{"speaker":"Aaron Moncur","startTime":30.01,"endTime":32.98,"body":"We are going to talk about"},{"speaker":"Aaron Moncur","startTime":32.98,"endTime":35.02,"body":"engineering a little bit, but"},{"speaker":"Aaron Moncur","startTime":32.98,"endTime":35.02,"body":"more than that, we're going to"},{"speaker":"Aaron Moncur","startTime":35.02,"endTime":40.09,"body":"focus on our guests journey into"},{"speaker":"Aaron Moncur","startTime":35.02,"endTime":40.09,"body":"a different career, while still"},{"speaker":"Aaron Moncur","startTime":41.53,"endTime":45.37,"body":"still continuing to hold on to"},{"speaker":"Aaron Moncur","startTime":41.53,"endTime":45.37,"body":"to some extent, the old career"},{"speaker":"Aaron Moncur","startTime":45.52,"endTime":49.33,"body":"of engineering. Nikolaj Kloch is"},{"speaker":"Aaron Moncur","startTime":45.52,"endTime":49.33,"body":"an aerospace engineer turned"},{"speaker":"Aaron Moncur","startTime":49.36,"endTime":53.95,"body":"leading videographer and content"},{"speaker":"Aaron Moncur","startTime":49.36,"endTime":53.95,"body":"creator for public speakers."},{"speaker":"Aaron Moncur","startTime":54.22,"endTime":57.31,"body":"Nikolaj  has collaborated with"},{"speaker":"Aaron Moncur","startTime":54.22,"endTime":57.31,"body":"clients who have spoken at"},{"speaker":"Aaron Moncur","startTime":57.31,"endTime":62.41,"body":"renowned organizations such as"},{"speaker":"Aaron Moncur","startTime":57.31,"endTime":62.41,"body":"AWS Jaguar, or Jaguar, as the"},{"speaker":"Aaron Moncur","startTime":62.41,"endTime":66.88,"body":"Brits said, rolls Roy, Rolls"},{"speaker":"Aaron Moncur","startTime":62.41,"endTime":66.88,"body":"Royce and Airbus, his unique"},{"speaker":"Aaron Moncur","startTime":66.91,"endTime":69.25,"body":"approach leverages his"},{"speaker":"Aaron Moncur","startTime":66.91,"endTime":69.25,"body":"engineering background to help"},{"speaker":"Aaron Moncur","startTime":69.25,"endTime":72.16,"body":"public speakers enhance their"},{"speaker":"Aaron Moncur","startTime":69.25,"endTime":72.16,"body":"engagements, grow their"},{"speaker":"Aaron Moncur","startTime":72.16,"endTime":75.85,"body":"following and increase their"},{"speaker":"Aaron Moncur","startTime":72.16,"endTime":75.85,"body":"bookings. Nikolaj, I thank you"},{"speaker":"Aaron Moncur","startTime":75.85,"endTime":78.91,"body":"so much for joining us today."},{"speaker":"Aaron Moncur","startTime":75.85,"endTime":78.91,"body":"Thank you so much for having me."},{"speaker":"Aaron Moncur","startTime":78.91,"endTime":82.99,"body":"Aaron, so I can't remember"},{"speaker":"Aaron Moncur","startTime":78.91,"endTime":82.99,"body":"exactly how I came across you,"},{"speaker":"Aaron Moncur","startTime":82.99,"endTime":86.23,"body":"or maybe you came across me. I"},{"speaker":"Aaron Moncur","startTime":82.99,"endTime":86.23,"body":"don't remember now on LinkedIn,"},{"speaker":"Aaron Moncur","startTime":86.23,"endTime":90.34,"body":"but I thought your story was"},{"speaker":"Aaron Moncur","startTime":86.23,"endTime":90.34,"body":"super interesting. And I've been"},{"speaker":"Aaron Moncur","startTime":90.34,"endTime":95.08,"body":"looking for not every episode,"},{"speaker":"Aaron Moncur","startTime":90.34,"endTime":95.08,"body":"for sure, but every now and"},{"speaker":"Aaron Moncur","startTime":95.08,"endTime":99.19,"body":"then, I think it would be fun to"},{"speaker":"Aaron Moncur","startTime":95.08,"endTime":99.19,"body":"do some non engineering, but"},{"speaker":"Aaron Moncur","startTime":99.19,"endTime":102.85,"body":"still interesting to engineers"},{"speaker":"Aaron Moncur","startTime":99.19,"endTime":102.85,"body":"type of episodes, and I thought"},{"speaker":"Aaron Moncur","startTime":102.85,"endTime":106.36,"body":"this would be a perfect"},{"speaker":"Aaron Moncur","startTime":102.85,"endTime":106.36,"body":"opportunity to do so. So you you"},{"speaker":"Aaron Moncur","startTime":106.36,"endTime":110.5,"body":"started out as an aerospace"},{"speaker":"Aaron Moncur","startTime":106.36,"endTime":110.5,"body":"engineer and then eventually"},{"speaker":"Aaron Moncur","startTime":110.5,"endTime":114.73,"body":"made a shift in your career,"},{"speaker":"Aaron Moncur","startTime":110.5,"endTime":114.73,"body":"although I think I remember you"},{"speaker":"Aaron Moncur","startTime":114.73,"endTime":118.21,"body":"telling me that you still are"},{"speaker":"Aaron Moncur","startTime":114.73,"endTime":118.21,"body":"involved in engineering as well."},{"speaker":"Aaron Moncur","startTime":118.21,"endTime":123.37,"body":"Is that accurate? That is"},{"speaker":"Aaron Moncur","startTime":118.21,"endTime":123.37,"body":"accurate. So how did you let's"},{"speaker":"Aaron Moncur","startTime":123.37,"endTime":125.62,"body":"start with the first question"},{"speaker":"Aaron Moncur","startTime":123.37,"endTime":125.62,"body":"that we all start with, what"},{"speaker":"Aaron Moncur","startTime":125.62,"endTime":128.35,"body":"made you decide to become an"},{"speaker":"Aaron Moncur","startTime":125.62,"endTime":128.35,"body":"engineer? And then if you could"},{"speaker":"Aaron Moncur","startTime":128.35,"endTime":131.17,"body":"tell us a little bit about your"},{"speaker":"Aaron Moncur","startTime":128.35,"endTime":131.17,"body":"journey into becoming a"},{"speaker":"Aaron Moncur","startTime":131.17,"endTime":134.2,"body":"videographer and working with"},{"speaker":"Aaron Moncur","startTime":131.17,"endTime":134.2,"body":"public speakers. Yeah,"},{"speaker":"Aaron Moncur","startTime":134.2,"endTime":134.86,"body":"absolutely."},{"speaker":"Nikolaj Kloch","startTime":134.86,"endTime":138.25,"body":"So I kind of"},{"speaker":"Nikolaj Kloch","startTime":134.86,"endTime":138.25,"body":"stumbled into engineering. I"},{"speaker":"Nikolaj Kloch","startTime":138.25,"endTime":141.91,"body":"think a lot of us like to build"},{"speaker":"Nikolaj Kloch","startTime":138.25,"endTime":141.91,"body":"things and see them. I stay away"},{"speaker":"Nikolaj Kloch","startTime":141.91,"endTime":144.46,"body":"from software engineering"},{"speaker":"Nikolaj Kloch","startTime":141.91,"endTime":144.46,"body":"strictly because I like seeing"},{"speaker":"Nikolaj Kloch","startTime":144.46,"endTime":147.52,"body":"it in the real world. I like"},{"speaker":"Nikolaj Kloch","startTime":144.46,"endTime":147.52,"body":"getting my hands on it, you"},{"speaker":"Nikolaj Kloch","startTime":147.52,"endTime":151.69,"body":"know. So I'm half Danish, hence"},{"speaker":"Nikolaj Kloch","startTime":147.52,"endTime":151.69,"body":"the name Nikolaj. I started"},{"speaker":"Nikolaj Kloch","startTime":151.69,"endTime":154.27,"body":"playing with Legos as a kid."},{"speaker":"Nikolaj Kloch","startTime":151.69,"endTime":154.27,"body":"They're Danish as well, so it"},{"speaker":"Nikolaj Kloch","startTime":154.27,"endTime":157.93,"body":"fits. And I kind of just started"},{"speaker":"Nikolaj Kloch","startTime":154.27,"endTime":157.93,"body":"building things and fixing"},{"speaker":"Nikolaj Kloch","startTime":157.93,"endTime":161.92,"body":"things and seeing kind of where"},{"speaker":"Nikolaj Kloch","startTime":157.93,"endTime":161.92,"body":"it took me. That took me to"},{"speaker":"Nikolaj Kloch","startTime":161.92,"endTime":164.65,"body":"Georgia College, and then I"},{"speaker":"Nikolaj Kloch","startTime":161.92,"endTime":164.65,"body":"basically went physics. And I"},{"speaker":"Nikolaj Kloch","startTime":164.65,"endTime":166.6,"body":"was like, What can I do with"},{"speaker":"Nikolaj Kloch","startTime":164.65,"endTime":166.6,"body":"this? And then I was like, oh,"},{"speaker":"Nikolaj Kloch","startTime":166.6,"endTime":169.99,"body":"there's a dual degree program"},{"speaker":"Nikolaj Kloch","startTime":166.6,"endTime":169.99,"body":"with Georgia Tech, you know, and"},{"speaker":"Nikolaj Kloch","startTime":169.99,"endTime":172.99,"body":"it just kind of kept going into"},{"speaker":"Nikolaj Kloch","startTime":169.99,"endTime":172.99,"body":"it. How do I apply physics? How"},{"speaker":"Nikolaj Kloch","startTime":172.99,"endTime":176.38,"body":"do I go into building with"},{"speaker":"Nikolaj Kloch","startTime":172.99,"endTime":176.38,"body":"physics, mechanical engineering?"},{"speaker":"Nikolaj Kloch","startTime":176.41,"endTime":178.9,"body":"And then I kind of stepped into"},{"speaker":"Nikolaj Kloch","startTime":176.41,"endTime":178.9,"body":"my master's program, and I"},{"speaker":"Nikolaj Kloch","startTime":178.9,"endTime":183.1,"body":"wanted to travel, so I went to"},{"speaker":"Nikolaj Kloch","startTime":178.9,"endTime":183.1,"body":"Denmark and went to grad school"},{"speaker":"Nikolaj Kloch","startTime":183.1,"endTime":187.63,"body":"over there, traveled a little"},{"speaker":"Nikolaj Kloch","startTime":183.1,"endTime":187.63,"body":"bit, and then took it from there"},{"speaker":"Nikolaj Kloch","startTime":187.66,"endTime":191.41,"body":"into aerospace, because the"},{"speaker":"Nikolaj Kloch","startTime":187.66,"endTime":191.41,"body":"background of physics and"},{"speaker":"Nikolaj Kloch","startTime":191.41,"endTime":193.81,"body":"mechanical engineering. I mean,"},{"speaker":"Nikolaj Kloch","startTime":191.41,"endTime":193.81,"body":"you can find a mechanical"},{"speaker":"Nikolaj Kloch","startTime":193.81,"endTime":197.11,"body":"engineer in almost any field. I"},{"speaker":"Nikolaj Kloch","startTime":193.81,"endTime":197.11,"body":"think we all know that it's the"},{"speaker":"Nikolaj Kloch","startTime":197.11,"endTime":202.66,"body":"jack of all trades, master of"},{"speaker":"Nikolaj Kloch","startTime":197.11,"endTime":202.66,"body":"none. So I went from, I guess,"},{"speaker":"Nikolaj Kloch","startTime":202.66,"endTime":205.57,"body":"Denmark, and started applying"},{"speaker":"Nikolaj Kloch","startTime":202.66,"endTime":205.57,"body":"around. Then I was like, What's"},{"speaker":"Nikolaj Kloch","startTime":205.57,"endTime":208.72,"body":"the coolest job that I could"},{"speaker":"Nikolaj Kloch","startTime":205.57,"endTime":208.72,"body":"apply this to? Again, just"},{"speaker":"Nikolaj Kloch","startTime":208.72,"endTime":212.11,"body":"thinking, how can I take this to"},{"speaker":"Nikolaj Kloch","startTime":208.72,"endTime":212.11,"body":"the next level? Went into"},{"speaker":"Nikolaj Kloch","startTime":212.11,"endTime":215.44,"body":"aerospace. I was a propulsion"},{"speaker":"Nikolaj Kloch","startTime":212.11,"endTime":215.44,"body":"structures design engineer."},{"speaker":"Nikolaj Kloch","startTime":216.04,"endTime":220.15,"body":"Worked on some commercial and"},{"speaker":"Nikolaj Kloch","startTime":216.04,"endTime":220.15,"body":"military aircraft, some really"},{"speaker":"Nikolaj Kloch","startTime":220.15,"endTime":223.81,"body":"common, huge platforms, and I"},{"speaker":"Nikolaj Kloch","startTime":220.15,"endTime":223.81,"body":"basically got to go in and do"},{"speaker":"Nikolaj Kloch","startTime":223.81,"endTime":227.08,"body":"clean sheet design on the"},{"speaker":"Nikolaj Kloch","startTime":223.81,"endTime":227.08,"body":"government side, which was"},{"speaker":"Nikolaj Kloch","startTime":227.11,"endTime":231.49,"body":"fantastic. I absolutely love"},{"speaker":"Nikolaj Kloch","startTime":227.11,"endTime":231.49,"body":"doing the clean sheet design."},{"speaker":"Nikolaj Kloch","startTime":231.49,"endTime":235.21,"body":"It's a very niche thing in terms"},{"speaker":"Nikolaj Kloch","startTime":231.49,"endTime":235.21,"body":"of aerospace, because a lot of"},{"speaker":"Nikolaj Kloch","startTime":235.21,"endTime":238.99,"body":"these planes have a problem with"},{"speaker":"Nikolaj Kloch","startTime":235.21,"endTime":238.99,"body":"them. And you come in and you've"},{"speaker":"Nikolaj Kloch","startTime":238.99,"endTime":242.68,"body":"got a bounding box, and you have"},{"speaker":"Nikolaj Kloch","startTime":238.99,"endTime":242.68,"body":"a list of requirements that you"},{"speaker":"Nikolaj Kloch","startTime":242.68,"endTime":245.62,"body":"have to meet. And let's say it's"},{"speaker":"Nikolaj Kloch","startTime":242.68,"endTime":245.62,"body":"four by four by four, right? You"},{"speaker":"Nikolaj Kloch","startTime":245.62,"endTime":248.62,"body":"have to fit your design in this"},{"speaker":"Nikolaj Kloch","startTime":245.62,"endTime":248.62,"body":"tiny box with the clean sheet"},{"speaker":"Nikolaj Kloch","startTime":248.62,"endTime":252.1,"body":"design. We were designing the"},{"speaker":"Nikolaj Kloch","startTime":248.62,"endTime":252.1,"body":"entire missile launcher on"},{"speaker":"Nikolaj Kloch","startTime":252.1,"endTime":256.03,"body":"structures, frames, everything."},{"speaker":"Nikolaj Kloch","startTime":252.1,"endTime":256.03,"body":"Kim Milley manufacturing, we"},{"speaker":"Nikolaj Kloch","startTime":256.03,"endTime":259.42,"body":"actually saw the parts that we"},{"speaker":"Nikolaj Kloch","startTime":256.03,"endTime":259.42,"body":"designed, and they produced them"},{"speaker":"Nikolaj Kloch","startTime":259.42,"endTime":264.04,"body":"and put them up on a engine test"},{"speaker":"Nikolaj Kloch","startTime":259.42,"endTime":264.04,"body":"stand, and it was really, really"},{"speaker":"Nikolaj Kloch","startTime":264.22,"endTime":267.79,"body":"fun. And I started figuring out"},{"speaker":"Nikolaj Kloch","startTime":264.22,"endTime":267.79,"body":"what the systems were in"},{"speaker":"Nikolaj Kloch","startTime":267.79,"endTime":270.67,"body":"corporate, and I started"},{"speaker":"Nikolaj Kloch","startTime":267.79,"endTime":270.67,"body":"figuring out how to basically"},{"speaker":"Nikolaj Kloch","startTime":270.67,"endTime":274.63,"body":"take what people were telling me"},{"speaker":"Nikolaj Kloch","startTime":270.67,"endTime":274.63,"body":"to do and then run with that. So"},{"speaker":"Nikolaj Kloch","startTime":274.63,"endTime":277.48,"body":"I started going into a"},{"speaker":"Nikolaj Kloch","startTime":274.63,"endTime":277.48,"body":"leadership course, and I started"},{"speaker":"Nikolaj Kloch","startTime":277.48,"endTime":282.4,"body":"leading, like 100 gifted"},{"speaker":"Nikolaj Kloch","startTime":277.48,"endTime":282.4,"body":"engineers at Boeing, so I was on"},{"speaker":"Nikolaj Kloch","startTime":282.4,"endTime":285.94,"body":"this path, and then I was"},{"speaker":"Nikolaj Kloch","startTime":282.4,"endTime":285.94,"body":"thinking, Okay, this is fun, but"},{"speaker":"Nikolaj Kloch","startTime":286.36,"endTime":288.67,"body":"there's a part of me that"},{"speaker":"Nikolaj Kloch","startTime":286.36,"endTime":288.67,"body":"believes that true intelligence"},{"speaker":"Nikolaj Kloch","startTime":288.7,"endTime":292.03,"body":"is when you build something"},{"speaker":"Nikolaj Kloch","startTime":288.7,"endTime":292.03,"body":"without having your handheld and"},{"speaker":"Nikolaj Kloch","startTime":292.03,"endTime":296.29,"body":"corporate has a lot of kind of"},{"speaker":"Nikolaj Kloch","startTime":292.03,"endTime":296.29,"body":"red tape structured everywhere,"},{"speaker":"Nikolaj Kloch","startTime":296.29,"endTime":298.6,"body":"right? You're kind of guided"},{"speaker":"Nikolaj Kloch","startTime":296.29,"endTime":298.6,"body":"down this path, this path,"},{"speaker":"Nikolaj Kloch","startTime":298.6,"endTime":301.0,"body":"you're told kind of what you."},{"speaker":"Nikolaj Kloch","startTime":298.6,"endTime":301.0,"body":"And do when I'm like, I have"},{"speaker":"Nikolaj Kloch","startTime":301.0,"endTime":304.48,"body":"this great idea. This would be"},{"speaker":"Nikolaj Kloch","startTime":301.0,"endTime":304.48,"body":"incredible if we implemented"},{"speaker":"Nikolaj Kloch","startTime":304.48,"endTime":308.17,"body":"this. And they're like, is it on"},{"speaker":"Nikolaj Kloch","startTime":304.48,"endTime":308.17,"body":"any other airplane? No. Is it"},{"speaker":"Nikolaj Kloch","startTime":308.2,"endTime":311.11,"body":"working anywhere else? No. And"},{"speaker":"Nikolaj Kloch","startTime":308.2,"endTime":311.11,"body":"I'm like, but it would work."},{"speaker":"Nikolaj Kloch","startTime":311.62,"endTime":315.7,"body":"Let's try it. But you know, a"},{"speaker":"Nikolaj Kloch","startTime":311.62,"endTime":315.7,"body":"lot of these companies want to"},{"speaker":"Nikolaj Kloch","startTime":315.7,"endTime":318.88,"body":"do, what works, what's quick,"},{"speaker":"Nikolaj Kloch","startTime":315.7,"endTime":318.88,"body":"what's the best solution,"},{"speaker":"Aaron Moncur","startTime":320.64,"endTime":322.58,"body":"minimize risk."},{"speaker":"Aaron Moncur","startTime":320.64,"endTime":322.58,"body":"Exactly."},{"speaker":"Nikolaj Kloch","startTime":322.58,"endTime":325.34,"body":"That's how it"},{"speaker":"Nikolaj Kloch","startTime":322.58,"endTime":325.34,"body":"always is. So I went from that"},{"speaker":"Nikolaj Kloch","startTime":325.34,"endTime":329.0,"body":"and I started kind of peeking"},{"speaker":"Nikolaj Kloch","startTime":325.34,"endTime":329.0,"body":"out and starting businesses."},{"speaker":"Nikolaj Kloch","startTime":329.18,"endTime":332.6,"body":"I've done a marketing agency."},{"speaker":"Nikolaj Kloch","startTime":329.18,"endTime":332.6,"body":"The other business that I'm"},{"speaker":"Nikolaj Kloch","startTime":332.6,"endTime":334.76,"body":"still involved with on"},{"speaker":"Nikolaj Kloch","startTime":332.6,"endTime":334.76,"body":"engineering is medical"},{"speaker":"Nikolaj Kloch","startTime":334.76,"endTime":338.6,"body":"wearables. So I actually have a"},{"speaker":"Nikolaj Kloch","startTime":334.76,"endTime":338.6,"body":"license deal. We just signed for"},{"speaker":"Nikolaj Kloch","startTime":338.6,"endTime":344.56,"body":"royalties in a medical wearable"},{"speaker":"Nikolaj Kloch","startTime":338.6,"endTime":344.56,"body":"industry. I can't talk too much"},{"speaker":"Nikolaj Kloch","startTime":344.56,"endTime":347.44,"body":"until everything's signed, but"},{"speaker":"Nikolaj Kloch","startTime":344.56,"endTime":347.44,"body":"I'm excited for that one, and"},{"speaker":"Nikolaj Kloch","startTime":347.44,"endTime":351.46,"body":"then I'll have a bigger company"},{"speaker":"Nikolaj Kloch","startTime":347.44,"endTime":351.46,"body":"that's doing like, 8r and D"},{"speaker":"Nikolaj Kloch","startTime":351.46,"endTime":354.4,"body":"engineers, and they have"},{"speaker":"Nikolaj Kloch","startTime":351.46,"endTime":354.4,"body":"manufacturing engineers. So we"},{"speaker":"Nikolaj Kloch","startTime":354.4,"endTime":357.28,"body":"built it, we did clinical"},{"speaker":"Nikolaj Kloch","startTime":354.4,"endTime":357.28,"body":"trials. I have a surgeon and a"},{"speaker":"Nikolaj Kloch","startTime":357.34,"endTime":361.14,"body":"physical therapist. That's my co"},{"speaker":"Nikolaj Kloch","startTime":357.34,"endTime":361.14,"body":"founders. And you see the whole"},{"speaker":"Nikolaj Kloch","startTime":361.14,"endTime":363.72,"body":"business aspect. You deal with"},{"speaker":"Nikolaj Kloch","startTime":361.14,"endTime":363.72,"body":"lawyers, which aren't always"},{"speaker":"Nikolaj Kloch","startTime":363.72,"endTime":367.44,"body":"fun. There's some great ones,"},{"speaker":"Nikolaj Kloch","startTime":363.72,"endTime":367.44,"body":"though, too. You take the"},{"speaker":"Nikolaj Kloch","startTime":367.44,"endTime":370.8,"body":"prototyping, you 3d print, you"},{"speaker":"Nikolaj Kloch","startTime":367.44,"endTime":370.8,"body":"basically build something up and"},{"speaker":"Nikolaj Kloch","startTime":371.52,"endTime":375.78,"body":"out of nothing from a real world"},{"speaker":"Nikolaj Kloch","startTime":371.52,"endTime":375.78,"body":"problem. And I was only engineer"},{"speaker":"Nikolaj Kloch","startTime":375.78,"endTime":378.9,"body":"on the team there's only three"},{"speaker":"Nikolaj Kloch","startTime":375.78,"endTime":378.9,"body":"of us, so I had to be right. And"},{"speaker":"Nikolaj Kloch","startTime":378.9,"endTime":381.98,"body":"then you figure out sales and"},{"speaker":"Nikolaj Kloch","startTime":378.9,"endTime":381.98,"body":"outreach and marketing and how"},{"speaker":"Nikolaj Kloch","startTime":381.98,"endTime":385.04,"body":"to make these contracts, and"},{"speaker":"Nikolaj Kloch","startTime":381.98,"endTime":385.04,"body":"then you start building that up."},{"speaker":"Nikolaj Kloch","startTime":386.12,"endTime":389.06,"body":"And from this, I had to start"},{"speaker":"Nikolaj Kloch","startTime":386.12,"endTime":389.06,"body":"picking up the camera and"},{"speaker":"Nikolaj Kloch","startTime":389.06,"endTime":393.02,"body":"starting to do more content. And"},{"speaker":"Nikolaj Kloch","startTime":389.06,"endTime":393.02,"body":"it's almost the natural"},{"speaker":"Nikolaj Kloch","startTime":393.02,"endTime":396.44,"body":"progression you learn the"},{"speaker":"Nikolaj Kloch","startTime":393.02,"endTime":396.44,"body":"business skills, you build a"},{"speaker":"Nikolaj Kloch","startTime":396.44,"endTime":399.08,"body":"skill stack, and that's kind of"},{"speaker":"Nikolaj Kloch","startTime":396.44,"endTime":399.08,"body":"how you become more well"},{"speaker":"Nikolaj Kloch","startTime":399.08,"endTime":404.08,"body":"rounded. So I've always loved"},{"speaker":"Nikolaj Kloch","startTime":399.08,"endTime":404.08,"body":"public speaking I was in fifth"},{"speaker":"Nikolaj Kloch","startTime":404.08,"endTime":408.52,"body":"grade and I was in a"},{"speaker":"Nikolaj Kloch","startTime":404.08,"endTime":408.52,"body":"Toastmasters class and I thought"},{"speaker":"Nikolaj Kloch","startTime":408.52,"endTime":412.36,"body":"how can I bridge a business with"},{"speaker":"Nikolaj Kloch","startTime":408.52,"endTime":412.36,"body":"something I love getting around"},{"speaker":"Nikolaj Kloch","startTime":412.36,"endTime":415.96,"body":"people that are really high"},{"speaker":"Nikolaj Kloch","startTime":412.36,"endTime":415.96,"body":"value I mean these people invest"},{"speaker":"Nikolaj Kloch","startTime":415.96,"endTime":419.92,"body":"in their own trainings courses"},{"speaker":"Nikolaj Kloch","startTime":415.96,"endTime":419.92,"body":"they're always paying for more"},{"speaker":"Nikolaj Kloch","startTime":419.92,"endTime":424.62,"body":"information, not shortcuts but"},{"speaker":"Nikolaj Kloch","startTime":419.92,"endTime":424.62,"body":"how can I get better. So I was"},{"speaker":"Nikolaj Kloch","startTime":424.62,"endTime":426.72,"body":"thinking, how could I bridge all"},{"speaker":"Nikolaj Kloch","startTime":424.62,"endTime":426.72,"body":"these gaps, and that was a"},{"speaker":"Nikolaj Kloch","startTime":426.72,"endTime":431.52,"body":"natural progression and then my"},{"speaker":"Nikolaj Kloch","startTime":426.72,"endTime":431.52,"body":"wife and I traveled for 10"},{"speaker":"Nikolaj Kloch","startTime":431.52,"endTime":434.64,"body":"months we just got back three"},{"speaker":"Nikolaj Kloch","startTime":431.52,"endTime":434.64,"body":"weeks ago, six months in Europe,"},{"speaker":"Nikolaj Kloch","startTime":434.64,"endTime":437.52,"body":"because we both have family"},{"speaker":"Nikolaj Kloch","startTime":434.64,"endTime":437.52,"body":"there so we stayed free food,"},{"speaker":"Nikolaj Kloch","startTime":438.54,"endTime":441.68,"body":"free laundry free housing, and"},{"speaker":"Nikolaj Kloch","startTime":438.54,"endTime":441.68,"body":"then we went to Asia for four"},{"speaker":"Nikolaj Kloch","startTime":441.68,"endTime":445.04,"body":"months. And during this time, I"},{"speaker":"Nikolaj Kloch","startTime":441.68,"endTime":445.04,"body":"was building out the video"},{"speaker":"Nikolaj Kloch","startTime":445.04,"endTime":447.74,"body":"editing side. So I was editing"},{"speaker":"Nikolaj Kloch","startTime":445.04,"endTime":447.74,"body":"videos, doing the outreach,"},{"speaker":"Nikolaj Kloch","startTime":447.74,"endTime":451.16,"body":"getting clients that were public"},{"speaker":"Nikolaj Kloch","startTime":447.74,"endTime":451.16,"body":"speakers, and I was strictly on"},{"speaker":"Nikolaj Kloch","startTime":451.16,"endTime":454.52,"body":"the editing side. I had to fly"},{"speaker":"Nikolaj Kloch","startTime":451.16,"endTime":454.52,"body":"back to New Orleans for a"},{"speaker":"Nikolaj Kloch","startTime":454.52,"endTime":458.12,"body":"conference and a few other"},{"speaker":"Nikolaj Kloch","startTime":454.52,"endTime":458.12,"body":"places to actually film and get"},{"speaker":"Nikolaj Kloch","startTime":458.12,"endTime":461.32,"body":"the content on the front end. So"},{"speaker":"Nikolaj Kloch","startTime":458.12,"endTime":461.32,"body":"now I'm pushing on that side"},{"speaker":"Nikolaj Kloch","startTime":461.32,"endTime":466.12,"body":"heavier to become the well"},{"speaker":"Nikolaj Kloch","startTime":461.32,"endTime":466.12,"body":"rounded business. I think the"},{"speaker":"Nikolaj Kloch","startTime":466.12,"endTime":470.44,"body":"beauty of engineers is that I"},{"speaker":"Nikolaj Kloch","startTime":466.12,"endTime":470.44,"body":"truly believe that any engineer"},{"speaker":"Nikolaj Kloch","startTime":470.44,"endTime":474.28,"body":"is very smart, and that they"},{"speaker":"Nikolaj Kloch","startTime":470.44,"endTime":474.28,"body":"could just kind of take off the"},{"speaker":"Nikolaj Kloch","startTime":474.28,"endTime":477.28,"body":"ropes on their brain, that they"},{"speaker":"Nikolaj Kloch","startTime":474.28,"endTime":477.28,"body":"could figure out that business"},{"speaker":"Nikolaj Kloch","startTime":477.28,"endTime":480.72,"body":"is just systems. It's finding"},{"speaker":"Nikolaj Kloch","startTime":477.28,"endTime":480.72,"body":"out what works taking that and"},{"speaker":"Nikolaj Kloch","startTime":480.72,"endTime":485.28,"body":"actually, like deriving from"},{"speaker":"Nikolaj Kloch","startTime":480.72,"endTime":485.28,"body":"that to see what the basics are,"},{"speaker":"Nikolaj Kloch","startTime":485.28,"endTime":489.36,"body":"and then pulling from those to"},{"speaker":"Nikolaj Kloch","startTime":485.28,"endTime":489.36,"body":"iterate on, you know, go in"},{"speaker":"Nikolaj Kloch","startTime":489.36,"endTime":492.96,"body":"cycles to actually produce"},{"speaker":"Nikolaj Kloch","startTime":489.36,"endTime":492.96,"body":"something of value that you"},{"speaker":"Nikolaj Kloch","startTime":492.96,"endTime":496.98,"body":"could do yourself. You know,"},{"speaker":"Nikolaj Kloch","startTime":492.96,"endTime":496.98,"body":"that's a robotics, a drone like,"},{"speaker":"Nikolaj Kloch","startTime":496.98,"endTime":500.42,"body":"whatever that might be in"},{"speaker":"Nikolaj Kloch","startTime":496.98,"endTime":500.42,"body":"whatever niche it's all systems."},{"speaker":"Nikolaj Kloch","startTime":500.42,"endTime":503.96,"body":"The business side is all"},{"speaker":"Nikolaj Kloch","startTime":500.42,"endTime":503.96,"body":"systems. And I think that's the"},{"speaker":"Nikolaj Kloch","startTime":503.96,"endTime":507.92,"body":"beauty that we study so hard in"},{"speaker":"Nikolaj Kloch","startTime":503.96,"endTime":507.92,"body":"school, at our jobs and"},{"speaker":"Nikolaj Kloch","startTime":507.92,"endTime":512.12,"body":"everything like that, that this"},{"speaker":"Nikolaj Kloch","startTime":507.92,"endTime":512.12,"body":"is easy, if you can just kind of"},{"speaker":"Nikolaj Kloch","startTime":512.12,"endTime":516.38,"body":"separate the guard rails from"},{"speaker":"Nikolaj Kloch","startTime":512.12,"endTime":516.38,"body":"success. You know, if there's a"},{"speaker":"Nikolaj Kloch","startTime":516.38,"endTime":519.68,"body":"straight shoot, it's a lot"},{"speaker":"Nikolaj Kloch","startTime":516.38,"endTime":519.68,"body":"easier to crush it and go all"},{"speaker":"Nikolaj Kloch","startTime":519.68,"endTime":523.42,"body":"the way through. But if there's"},{"speaker":"Nikolaj Kloch","startTime":519.68,"endTime":523.42,"body":"no rails it's still just as easy"},{"speaker":"Nikolaj Kloch","startTime":523.42,"endTime":526.36,"body":"to get through but you kind of"},{"speaker":"Nikolaj Kloch","startTime":523.42,"endTime":526.36,"body":"have to guide yourself along and"},{"speaker":"Nikolaj Kloch","startTime":526.36,"endTime":529.06,"body":"that's going to be a gutter ball"},{"speaker":"Nikolaj Kloch","startTime":526.36,"endTime":529.06,"body":"here and there Right? Bowling"},{"speaker":"Nikolaj Kloch","startTime":529.06,"endTime":533.02,"body":"analogy you're going to make"},{"speaker":"Nikolaj Kloch","startTime":529.06,"endTime":533.02,"body":"misses. You're going to have"},{"speaker":"Nikolaj Kloch","startTime":533.02,"endTime":535.78,"body":"flops. But if you could fail,"},{"speaker":"Nikolaj Kloch","startTime":533.02,"endTime":535.78,"body":"quick and I think engineers are"},{"speaker":"Nikolaj Kloch","startTime":535.78,"endTime":539.5,"body":"afraid of failing, I know I am"},{"speaker":"Nikolaj Kloch","startTime":535.78,"endTime":539.5,"body":"so if you can just kind of push"},{"speaker":"Nikolaj Kloch","startTime":539.5,"endTime":541.92,"body":"through that failure process. I"},{"speaker":"Nikolaj Kloch","startTime":539.5,"endTime":541.92,"body":"mean, you've been doing this"},{"speaker":"Nikolaj Kloch","startTime":541.92,"endTime":544.38,"body":"podcast for how long did you"},{"speaker":"Nikolaj Kloch","startTime":541.92,"endTime":544.38,"body":"save? Four years? Aaron,"},{"speaker":"Aaron Moncur","startTime":544.62,"endTime":547.56,"body":"no longer six."},{"speaker":"Aaron Moncur","startTime":544.62,"endTime":547.56,"body":"Five years. Now, five years."},{"speaker":"Nikolaj Kloch","startTime":547.62,"endTime":549.6,"body":"You've had some"},{"speaker":"Nikolaj Kloch","startTime":547.62,"endTime":549.6,"body":"some podcasts that were great,"},{"speaker":"Nikolaj Kloch","startTime":549.6,"endTime":551.76,"body":"and you've had some that were"},{"speaker":"Nikolaj Kloch","startTime":549.6,"endTime":551.76,"body":"not so. Great you pushed through"},{"speaker":"Nikolaj Kloch","startTime":551.76,"endTime":555.0,"body":"and look at how refined"},{"speaker":"Nikolaj Kloch","startTime":551.76,"endTime":555.0,"body":"everything is. Now you've got"},{"speaker":"Nikolaj Kloch","startTime":555.0,"endTime":555.66,"body":"the audio"},{"speaker":"Aaron Moncur","startTime":555.66,"endTime":558.24,"body":"they were, they"},{"speaker":"Aaron Moncur","startTime":555.66,"endTime":558.24,"body":"were all 10 out of 10. Thank you"},{"speaker":"Aaron Moncur","startTime":558.24,"endTime":564.08,"body":"very much. Nikki, one, no flaws,"},{"speaker":"Aaron Moncur","startTime":558.24,"endTime":564.08,"body":"not like you and I just went"},{"speaker":"Aaron Moncur","startTime":564.08,"endTime":567.26,"body":"through 10 minutes of technical"},{"speaker":"Aaron Moncur","startTime":564.08,"endTime":567.26,"body":"troubleshooting before we"},{"speaker":"Aaron Moncur","startTime":567.26,"endTime":569.84,"body":"started this very episode not"},{"speaker":"Aaron Moncur","startTime":567.26,"endTime":569.84,"body":"like that happened."},{"speaker":"Nikolaj Kloch","startTime":570.26,"endTime":572.36,"body":"Oh, don't tell"},{"speaker":"Nikolaj Kloch","startTime":570.26,"endTime":572.36,"body":"them that Aaron I wasn't gonna"},{"speaker":"Nikolaj Kloch","startTime":572.36,"endTime":572.84,"body":"rat you out"},{"speaker":"Aaron Moncur","startTime":575.18,"endTime":579.08,"body":"so let's talk"},{"speaker":"Aaron Moncur","startTime":575.18,"endTime":579.08,"body":"about videography for a second"},{"speaker":"Aaron Moncur","startTime":579.08,"endTime":583.06,"body":"here How did you know that you"},{"speaker":"Aaron Moncur","startTime":579.08,"endTime":583.06,"body":"could make money doing this?"},{"speaker":"Aaron Moncur","startTime":583.12,"endTime":586.12,"body":"Because that's that is the"},{"speaker":"Aaron Moncur","startTime":583.12,"endTime":586.12,"body":"pinnacle question of every new"},{"speaker":"Aaron Moncur","startTime":586.12,"endTime":588.52,"body":"business, can you make money"},{"speaker":"Aaron Moncur","startTime":586.12,"endTime":588.52,"body":"doing it?"},{"speaker":"Nikolaj Kloch","startTime":589.18,"endTime":591.58,"body":"I think the"},{"speaker":"Nikolaj Kloch","startTime":589.18,"endTime":591.58,"body":"simplest way to explain that is,"},{"speaker":"Nikolaj Kloch","startTime":591.58,"endTime":597.28,"body":"if you can hit 1% of your goal,"},{"speaker":"Nikolaj Kloch","startTime":591.58,"endTime":597.28,"body":"you can hit 20, 3050, so if you"},{"speaker":"Nikolaj Kloch","startTime":597.28,"endTime":600.48,"body":"can just find one paying client"},{"speaker":"Nikolaj Kloch","startTime":597.28,"endTime":600.48,"body":"for that specific. Specific"},{"speaker":"Nikolaj Kloch","startTime":600.48,"endTime":604.26,"body":"problem and asked to be a"},{"speaker":"Nikolaj Kloch","startTime":600.48,"endTime":604.26,"body":"problem behind it, then you can"},{"speaker":"Nikolaj Kloch","startTime":604.26,"endTime":607.62,"body":"make money off of that. So just"},{"speaker":"Nikolaj Kloch","startTime":604.26,"endTime":607.62,"body":"test it, try and hit that as"},{"speaker":"Nikolaj Kloch","startTime":607.62,"endTime":612.54,"body":"quickly as possible. And the way"},{"speaker":"Nikolaj Kloch","startTime":607.62,"endTime":612.54,"body":"I did that was just outreach. I"},{"speaker":"Nikolaj Kloch","startTime":612.6,"endTime":615.96,"body":"edited videos before I reached"},{"speaker":"Nikolaj Kloch","startTime":612.6,"endTime":615.96,"body":"out to them, and I would"},{"speaker":"Nikolaj Kloch","startTime":615.96,"endTime":619.8,"body":"actually give them value up"},{"speaker":"Nikolaj Kloch","startTime":615.96,"endTime":619.8,"body":"front. I've always led with"},{"speaker":"Nikolaj Kloch","startTime":619.8,"endTime":623.66,"body":"value. I think it's the easiest"},{"speaker":"Nikolaj Kloch","startTime":619.8,"endTime":623.66,"body":"way to grow anything if you want"},{"speaker":"Nikolaj Kloch","startTime":623.66,"endTime":627.92,"body":"good grades in school. The"},{"speaker":"Nikolaj Kloch","startTime":623.66,"endTime":627.92,"body":"easiest way is to do the course"},{"speaker":"Nikolaj Kloch","startTime":627.92,"endTime":630.32,"body":"assignment ahead of time and"},{"speaker":"Nikolaj Kloch","startTime":627.92,"endTime":630.32,"body":"show up to your professor, you"},{"speaker":"Nikolaj Kloch","startTime":630.32,"endTime":632.78,"body":"know, and talk with them,"},{"speaker":"Nikolaj Kloch","startTime":630.32,"endTime":632.78,"body":"showing that I put in the work."},{"speaker":"Nikolaj Kloch","startTime":632.78,"endTime":636.32,"body":"Can you help me with this? And"},{"speaker":"Nikolaj Kloch","startTime":632.78,"endTime":636.32,"body":"then it's the same relationship"},{"speaker":"Nikolaj Kloch","startTime":636.38,"endTime":639.14,"body":"with everyone in the entire"},{"speaker":"Nikolaj Kloch","startTime":636.38,"endTime":639.14,"body":"world. If you can show up with"},{"speaker":"Nikolaj Kloch","startTime":639.14,"endTime":644.2,"body":"some value and be genuinely"},{"speaker":"Nikolaj Kloch","startTime":639.14,"endTime":644.2,"body":"interested. The sales takes care"},{"speaker":"Nikolaj Kloch","startTime":644.2,"endTime":647.8,"body":"of itself. The sales process is"},{"speaker":"Nikolaj Kloch","startTime":644.2,"endTime":647.8,"body":"where they die and they're"},{"speaker":"Nikolaj Kloch","startTime":647.8,"endTime":652.18,"body":"trying to how do I persuade"},{"speaker":"Nikolaj Kloch","startTime":647.8,"endTime":652.18,"body":"them? How do I force their"},{"speaker":"Nikolaj Kloch","startTime":652.18,"endTime":653.5,"body":"words? How do I close them?"},{"speaker":"Aaron Moncur","startTime":702.1700000000001,"endTime":705.73,"body":"The Product"},{"speaker":"Aaron Moncur","startTime":702.1700000000001,"endTime":705.73,"body":"Development expo or PDX is your"},{"speaker":"Aaron Moncur","startTime":705.73,"endTime":708.6700000000001,"body":"chance to learn from subject"},{"speaker":"Aaron Moncur","startTime":705.73,"endTime":708.6700000000001,"body":"matter experts, providing"},{"speaker":"Aaron Moncur","startTime":708.6700000000001,"endTime":712.45,"body":"practical, hands on training for"},{"speaker":"Aaron Moncur","startTime":708.6700000000001,"endTime":712.45,"body":"dozens of different engineering"},{"speaker":"Aaron Moncur","startTime":712.45,"endTime":717.6700000000001,"body":"topics, gdnt, advanced surface"},{"speaker":"Aaron Moncur","startTime":712.45,"endTime":717.6700000000001,"body":"modeling, DFM, plating and"},{"speaker":"Aaron Moncur","startTime":717.6700000000001,"endTime":720.79,"body":"finishing techniques,"},{"speaker":"Aaron Moncur","startTime":717.6700000000001,"endTime":720.79,"body":"programming robots, adhesive,"},{"speaker":"Aaron Moncur","startTime":720.79,"endTime":725.25,"body":"dispensing, prototyping, Tips"},{"speaker":"Aaron Moncur","startTime":720.79,"endTime":725.25,"body":"and Tricks and lots more. PDX"},{"speaker":"Aaron Moncur","startTime":725.25,"endTime":730.95,"body":"happens october 21 and 22nd in"},{"speaker":"Aaron Moncur","startTime":725.25,"endTime":730.95,"body":"Phoenix, Arizona. Learn more at"},{"speaker":"Aaron Moncur","startTime":730.95,"endTime":742.6500000000001,"body":"PD Expo. Dot engineer. That's P,"},{"speaker":"Aaron Moncur","startTime":730.95,"endTime":742.6500000000001,"body":"D, E, x, p, O, dot engineer. So"},{"speaker":"Aaron Moncur","startTime":742.95,"endTime":746.99,"body":"I think there's an analogy here."},{"speaker":"Aaron Moncur","startTime":742.95,"endTime":746.99,"body":"You talked about companies for"},{"speaker":"Aaron Moncur","startTime":747.05,"endTime":750.8299999999999,"body":"who you worked previously, and"},{"speaker":"Aaron Moncur","startTime":747.05,"endTime":750.8299999999999,"body":"they didn't want to let you try"},{"speaker":"Aaron Moncur","startTime":750.8299999999999,"endTime":753.8900000000001,"body":"new ideas, because it"},{"speaker":"Aaron Moncur","startTime":750.8299999999999,"endTime":753.8900000000001,"body":"represented risk, right? You're"},{"speaker":"Aaron Moncur","startTime":753.8900000000001,"endTime":757.9100000000001,"body":"you're introducing risk into the"},{"speaker":"Aaron Moncur","startTime":753.8900000000001,"endTime":757.9100000000001,"body":"equation. So if you can de risk"},{"speaker":"Aaron Moncur","startTime":757.97,"endTime":762.4100000000001,"body":"a opportunity, a proposition for"},{"speaker":"Aaron Moncur","startTime":757.97,"endTime":762.4100000000001,"body":"a prospective customer, becomes"},{"speaker":"Aaron Moncur","startTime":762.53,"endTime":765.79,"body":"much, much easier to convert"},{"speaker":"Aaron Moncur","startTime":762.53,"endTime":765.79,"body":"that, that prospect into a"},{"speaker":"Aaron Moncur","startTime":765.79,"endTime":769.51,"body":"customer. I have a very short"},{"speaker":"Aaron Moncur","startTime":765.79,"endTime":769.51,"body":"example that it did not turn out"},{"speaker":"Aaron Moncur","startTime":769.51,"endTime":772.3299999999999,"body":"perfectly, but I got part of the"},{"speaker":"Aaron Moncur","startTime":769.51,"endTime":772.3299999999999,"body":"way there, and I think I would"},{"speaker":"Aaron Moncur","startTime":772.3299999999999,"endTime":775.8699999999999,"body":"not have gotten any of the way"},{"speaker":"Aaron Moncur","startTime":772.3299999999999,"endTime":775.8699999999999,"body":"there if I hadn't started with"},{"speaker":"Aaron Moncur","startTime":775.8699999999999,"endTime":780.4300000000001,"body":"value. I train in Brazilian Jiu"},{"speaker":"Aaron Moncur","startTime":775.8699999999999,"endTime":780.4300000000001,"body":"Jitsu, and I've done so for many"},{"speaker":"Aaron Moncur","startTime":780.4300000000001,"endTime":784.23,"body":"years, and unfortunately, three,"},{"speaker":"Aaron Moncur","startTime":780.4300000000001,"endTime":784.23,"body":"three months ago, I tore my ACL."},{"speaker":"Aaron Moncur","startTime":784.47,"endTime":788.6099999999999,"body":"I actually am having surgery"},{"speaker":"Aaron Moncur","startTime":784.47,"endTime":788.6099999999999,"body":"tomorrow, so that'll be fun. But"},{"speaker":"Aaron Moncur","startTime":789.5699999999999,"endTime":794.3699999999999,"body":"anyway, I thought to myself, how"},{"speaker":"Aaron Moncur","startTime":789.5699999999999,"endTime":794.3699999999999,"body":"could I make lemonade out of"},{"speaker":"Aaron Moncur","startTime":794.3699999999999,"endTime":798.69,"body":"lemons here? Right? It's, it's"},{"speaker":"Aaron Moncur","startTime":794.3699999999999,"endTime":798.69,"body":"not cheap to get an ACL repair."},{"speaker":"Aaron Moncur","startTime":798.69,"endTime":801.75,"body":"Let me tell you that. It's many"},{"speaker":"Aaron Moncur","startTime":798.69,"endTime":801.75,"body":"1000s of dollars. And so I was"},{"speaker":"Aaron Moncur","startTime":801.75,"endTime":805.8499999999999,"body":"talking with the surgeon about"},{"speaker":"Aaron Moncur","startTime":801.75,"endTime":805.8499999999999,"body":"this. And I had this thought,"},{"speaker":"Aaron Moncur","startTime":805.8499999999999,"endTime":808.31,"body":"you know, this surgeon, he"},{"speaker":"Aaron Moncur","startTime":805.8499999999999,"endTime":808.31,"body":"probably needs to market"},{"speaker":"Aaron Moncur","startTime":808.31,"endTime":811.55,"body":"himself, right? He has to find"},{"speaker":"Aaron Moncur","startTime":808.31,"endTime":811.55,"body":"new patients. And so I had this"},{"speaker":"Aaron Moncur","startTime":811.55,"endTime":815.3299999999999,"body":"idea, what if I, like, created a"},{"speaker":"Aaron Moncur","startTime":811.55,"endTime":815.3299999999999,"body":"documentary from, like, a"},{"speaker":"Aaron Moncur","startTime":815.3299999999999,"endTime":819.71,"body":"genuine story from the patient's"},{"speaker":"Aaron Moncur","startTime":815.3299999999999,"endTime":819.71,"body":"eyes, of what it's like to tear"},{"speaker":"Aaron Moncur","startTime":819.71,"endTime":821.8699999999999,"body":"your ACL and then get it"},{"speaker":"Aaron Moncur","startTime":819.71,"endTime":821.8699999999999,"body":"repaired, go through the"},{"speaker":"Aaron Moncur","startTime":821.8699999999999,"endTime":826.03,"body":"surgery, the PT, you know, all"},{"speaker":"Aaron Moncur","startTime":821.8699999999999,"endTime":826.03,"body":"of these things. Surely there"},{"speaker":"Aaron Moncur","startTime":826.03,"endTime":828.97,"body":"are other out people out there"},{"speaker":"Aaron Moncur","startTime":826.03,"endTime":828.97,"body":"who would find that useful. And"},{"speaker":"Aaron Moncur","startTime":828.97,"endTime":832.75,"body":"maybe I can bring some business"},{"speaker":"Aaron Moncur","startTime":828.97,"endTime":832.75,"body":"to this surgeon. So I got in"},{"speaker":"Aaron Moncur","startTime":832.75,"endTime":835.69,"body":"touch with, I found the"},{"speaker":"Aaron Moncur","startTime":832.75,"endTime":835.69,"body":"marketing director for this,"},{"speaker":"Aaron Moncur","startTime":835.75,"endTime":840.0699999999999,"body":"this hospital and on LinkedIn."},{"speaker":"Aaron Moncur","startTime":835.75,"endTime":840.0699999999999,"body":"And instead of just reaching out"},{"speaker":"Aaron Moncur","startTime":840.0699999999999,"endTime":843.99,"body":"and say, Hey, I have this idea,"},{"speaker":"Aaron Moncur","startTime":840.0699999999999,"endTime":843.99,"body":"I actually filmed, like a"},{"speaker":"Aaron Moncur","startTime":844.05,"endTime":847.1700000000001,"body":"little, you know, short segment,"},{"speaker":"Aaron Moncur","startTime":844.05,"endTime":847.1700000000001,"body":"couple minute pilot, right?"},{"speaker":"Aaron Moncur","startTime":847.47,"endTime":850.8299999999999,"body":"Beautiful lighting in the"},{"speaker":"Aaron Moncur","startTime":847.47,"endTime":850.8299999999999,"body":"background. And I told a little"},{"speaker":"Aaron Moncur","startTime":850.8299999999999,"endTime":854.49,"body":"bit of the story, and I sent it"},{"speaker":"Aaron Moncur","startTime":850.8299999999999,"endTime":854.49,"body":"to him, and said, Hey, this is"},{"speaker":"Aaron Moncur","startTime":854.49,"endTime":856.8299999999999,"body":"what I think it could look like."},{"speaker":"Aaron Moncur","startTime":854.49,"endTime":856.8299999999999,"body":"Are you interested in talking?"},{"speaker":"Aaron Moncur","startTime":856.8299999999999,"endTime":859.47,"body":"He's like, Yeah, I am interested"},{"speaker":"Aaron Moncur","startTime":856.8299999999999,"endTime":859.47,"body":"in talking. And we got on the"},{"speaker":"Aaron Moncur","startTime":859.47,"endTime":862.1700000000001,"body":"phone. He was like, hey, this."},{"speaker":"Aaron Moncur","startTime":859.47,"endTime":862.1700000000001,"body":"It was awesome that you created"},{"speaker":"Aaron Moncur","startTime":862.1700000000001,"endTime":864.3499999999999,"body":"this, you know, two minute"},{"speaker":"Aaron Moncur","startTime":862.1700000000001,"endTime":864.3499999999999,"body":"segment for me, so I could see"},{"speaker":"Aaron Moncur","startTime":864.3499999999999,"endTime":867.1099999999999,"body":"exactly what it would look like."},{"speaker":"Aaron Moncur","startTime":864.3499999999999,"endTime":867.1099999999999,"body":"The lighting was great, the"},{"speaker":"Aaron Moncur","startTime":867.23,"endTime":870.71,"body":"audio quality was great. This is"},{"speaker":"Aaron Moncur","startTime":867.23,"endTime":870.71,"body":"really cool. Anyway, long story"},{"speaker":"Aaron Moncur","startTime":870.71,"endTime":874.55,"body":"short, it the trade I was"},{"speaker":"Aaron Moncur","startTime":870.71,"endTime":874.55,"body":"proposing didn't work out, but I"},{"speaker":"Aaron Moncur","startTime":874.55,"endTime":877.6099999999999,"body":"got the meeting, and, you know,"},{"speaker":"Aaron Moncur","startTime":874.55,"endTime":877.6099999999999,"body":"it's a new contact there. Who"},{"speaker":"Aaron Moncur","startTime":877.6099999999999,"endTime":880.25,"body":"knows what could come of that?"},{"speaker":"Aaron Moncur","startTime":877.6099999999999,"endTime":880.25,"body":"Because I started with value."},{"speaker":"Nikolaj Kloch","startTime":880.6700000000001,"endTime":884.5899999999999,"body":"Oh, beautifully,"},{"speaker":"Nikolaj Kloch","startTime":880.6700000000001,"endTime":884.5899999999999,"body":"beautifully done. Aaron, you led"},{"speaker":"Nikolaj Kloch","startTime":884.5899999999999,"endTime":887.53,"body":"with value. Came in strong. You"},{"speaker":"Nikolaj Kloch","startTime":884.5899999999999,"endTime":887.53,"body":"know, you showed what you could"},{"speaker":"Nikolaj Kloch","startTime":887.53,"endTime":890.23,"body":"do. That is exactly how to do"},{"speaker":"Nikolaj Kloch","startTime":887.53,"endTime":890.23,"body":"it. And I just want to say I"},{"speaker":"Nikolaj Kloch","startTime":890.23,"endTime":894.6099999999999,"body":"think the industry average is 6%"},{"speaker":"Nikolaj Kloch","startTime":890.23,"endTime":894.6099999999999,"body":"for conversion on sales. So that"},{"speaker":"Nikolaj Kloch","startTime":894.6099999999999,"endTime":898.03,"body":"is, I mean, it's going to take a"},{"speaker":"Nikolaj Kloch","startTime":894.6099999999999,"endTime":898.03,"body":"lot, right? Yeah, but you're"},{"speaker":"Nikolaj Kloch","startTime":898.03,"endTime":900.9100000000001,"body":"showing up like that. You just"},{"speaker":"Nikolaj Kloch","startTime":898.03,"endTime":900.9100000000001,"body":"got a portfolio builder as well"},{"speaker":"Nikolaj Kloch","startTime":901.5699999999999,"endTime":903.25,"body":"in the portfolio,"},{"speaker":"Aaron Moncur","startTime":903.8499999999999,"endTime":908.1300000000001,"body":"absolutely, yeah."},{"speaker":"Aaron Moncur","startTime":903.8499999999999,"endTime":908.1300000000001,"body":"So you mentioned that in order"},{"speaker":"Aaron Moncur","startTime":908.1300000000001,"endTime":911.19,"body":"to make money at a business,"},{"speaker":"Aaron Moncur","startTime":908.1300000000001,"endTime":911.19,"body":"there has to be a problem that"},{"speaker":"Aaron Moncur","startTime":911.19,"endTime":914.6700000000001,"body":"you're solving. What is the"},{"speaker":"Aaron Moncur","startTime":911.19,"endTime":914.6700000000001,"body":"problem that you're solving with"},{"speaker":"Aaron Moncur","startTime":914.6700000000001,"endTime":915.81,"body":"these public speakers?"},{"speaker":"Nikolaj Kloch","startTime":916.29,"endTime":919.29,"body":"So the big the"},{"speaker":"Nikolaj Kloch","startTime":916.29,"endTime":919.29,"body":"best way to frame it is, if you"},{"speaker":"Nikolaj Kloch","startTime":919.29,"endTime":922.29,"body":"want to get paid more, you have"},{"speaker":"Nikolaj Kloch","startTime":919.29,"endTime":922.29,"body":"to look like you're charging"},{"speaker":"Nikolaj Kloch","startTime":922.29,"endTime":926.0899999999999,"body":"more. I know that simplifies"},{"speaker":"Nikolaj Kloch","startTime":922.29,"endTime":926.0899999999999,"body":"everything down, but the best"},{"speaker":"Nikolaj Kloch","startTime":926.0899999999999,"endTime":929.8699999999999,"body":"way to look like you're speaking"},{"speaker":"Nikolaj Kloch","startTime":926.0899999999999,"endTime":929.8699999999999,"body":"at these huge events is to get"},{"speaker":"Nikolaj Kloch","startTime":929.8699999999999,"endTime":933.29,"body":"somebody professionally filming"},{"speaker":"Nikolaj Kloch","startTime":929.8699999999999,"endTime":933.29,"body":"you and editing you and then"},{"speaker":"Nikolaj Kloch","startTime":933.4100000000001,"endTime":937.55,"body":"also talking with them. So"},{"speaker":"Nikolaj Kloch","startTime":933.4100000000001,"endTime":937.55,"body":"there's ways of guiding"},{"speaker":"Nikolaj Kloch","startTime":937.55,"endTime":940.73,"body":"videography, as you know,"},{"speaker":"Nikolaj Kloch","startTime":937.55,"endTime":940.73,"body":"prompting people with questions,"},{"speaker":"Nikolaj Kloch","startTime":940.73,"endTime":945.0699999999999,"body":"prompting people saying, Hey,"},{"speaker":"Nikolaj Kloch","startTime":940.73,"endTime":945.0699999999999,"body":"you. For example, there's a"},{"speaker":"Nikolaj Kloch","startTime":945.0699999999999,"endTime":948.8499999999999,"body":"content unit. Alex hormozi talks"},{"speaker":"Nikolaj Kloch","startTime":945.0699999999999,"endTime":948.8499999999999,"body":"about this, and it's basically a"},{"speaker":"Nikolaj Kloch","startTime":948.8499999999999,"endTime":952.51,"body":"problem, agitate, solve. So"},{"speaker":"Nikolaj Kloch","startTime":948.8499999999999,"endTime":952.51,"body":"you're the classic storytelling"},{"speaker":"Nikolaj Kloch","startTime":952.51,"endTime":955.51,"body":"arc. If you could build that"},{"speaker":"Nikolaj Kloch","startTime":952.51,"endTime":955.51,"body":"into the public speaking"},{"speaker":"Nikolaj Kloch","startTime":955.51,"endTime":958.45,"body":"presentation, which they should"},{"speaker":"Nikolaj Kloch","startTime":955.51,"endTime":958.45,"body":"be speaking like this, because"},{"speaker":"Nikolaj Kloch","startTime":958.45,"endTime":962.53,"body":"it's very satisfying to the"},{"speaker":"Nikolaj Kloch","startTime":958.45,"endTime":962.53,"body":"mind. If you're given a problem,"},{"speaker":"Nikolaj Kloch","startTime":962.53,"endTime":965.31,"body":"you're agitating that problem,"},{"speaker":"Nikolaj Kloch","startTime":962.53,"endTime":965.31,"body":"giving pain points, if it's"},{"speaker":"Nikolaj Kloch","startTime":965.31,"endTime":968.25,"body":"performance, you're tired,"},{"speaker":"Nikolaj Kloch","startTime":965.31,"endTime":968.25,"body":"you're dragging, you can't"},{"speaker":"Nikolaj Kloch","startTime":968.25,"endTime":971.9100000000001,"body":"focus. And then you solve that"},{"speaker":"Nikolaj Kloch","startTime":968.25,"endTime":971.9100000000001,"body":"by saying you need sleep, water."},{"speaker":"Nikolaj Kloch","startTime":971.9100000000001,"endTime":975.27,"body":"You know, all of these"},{"speaker":"Nikolaj Kloch","startTime":971.9100000000001,"endTime":975.27,"body":"solutions. So just packaging it"},{"speaker":"Nikolaj Kloch","startTime":975.99,"endTime":979.4100000000001,"body":"from this vantage point, and you"},{"speaker":"Nikolaj Kloch","startTime":975.99,"endTime":979.4100000000001,"body":"come in and of course, you'd say"},{"speaker":"Nikolaj Kloch","startTime":979.6500000000001,"endTime":982.23,"body":"you guide them along this"},{"speaker":"Nikolaj Kloch","startTime":979.6500000000001,"endTime":982.23,"body":"process, because it's the"},{"speaker":"Nikolaj Kloch","startTime":982.29,"endTime":986.69,"body":"overall process, from sales all"},{"speaker":"Nikolaj Kloch","startTime":982.29,"endTime":986.69,"body":"the way through the end product,"},{"speaker":"Nikolaj Kloch","startTime":986.69,"endTime":989.45,"body":"which is that content, the top"},{"speaker":"Nikolaj Kloch","startTime":986.69,"endTime":989.45,"body":"of funnel that's actually"},{"speaker":"Nikolaj Kloch","startTime":989.45,"endTime":993.1700000000001,"body":"feeding people in so they can"},{"speaker":"Nikolaj Kloch","startTime":989.45,"endTime":993.1700000000001,"body":"book more speaking engagements."},{"speaker":"Nikolaj Kloch","startTime":994.25,"endTime":997.6700000000001,"body":"And really quick, I just kind of"},{"speaker":"Nikolaj Kloch","startTime":994.25,"endTime":997.6700000000001,"body":"want to note that a CRM, a"},{"speaker":"Nikolaj Kloch","startTime":997.6700000000001,"endTime":1002.1700000000001,"body":"customer relationship manager,"},{"speaker":"Nikolaj Kloch","startTime":997.6700000000001,"endTime":1002.1700000000001,"body":"management system, is built for"},{"speaker":"Nikolaj Kloch","startTime":1002.1700000000001,"endTime":1006.03,"body":"engineers. It is the easiest"},{"speaker":"Nikolaj Kloch","startTime":1002.1700000000001,"endTime":1006.03,"body":"thing to do in the world, if you"},{"speaker":"Nikolaj Kloch","startTime":1006.03,"endTime":1010.8299999999999,"body":"just look at the very top, you"},{"speaker":"Nikolaj Kloch","startTime":1006.03,"endTime":1010.8299999999999,"body":"have outreach conversation,"},{"speaker":"Nikolaj Kloch","startTime":1010.8299999999999,"endTime":1014.31,"body":"started sales, and you go"},{"speaker":"Nikolaj Kloch","startTime":1010.8299999999999,"endTime":1014.31,"body":"through this entire step by step"},{"speaker":"Nikolaj Kloch","startTime":1014.31,"endTime":1017.6099999999999,"body":"process, and you just make an"},{"speaker":"Nikolaj Kloch","startTime":1014.31,"endTime":1017.6099999999999,"body":"Excel spreadsheet, and you drag"},{"speaker":"Nikolaj Kloch","startTime":1017.6099999999999,"endTime":1021.03,"body":"people along. You could"},{"speaker":"Nikolaj Kloch","startTime":1017.6099999999999,"endTime":1021.03,"body":"literally see who's converting."},{"speaker":"Nikolaj Kloch","startTime":1021.27,"endTime":1024.71,"body":"So if 80% of your funnel is"},{"speaker":"Nikolaj Kloch","startTime":1021.27,"endTime":1024.71,"body":"dropping out at the very top,"},{"speaker":"Nikolaj Kloch","startTime":1024.71,"endTime":1028.07,"body":"you can see, okay, I need to fix"},{"speaker":"Nikolaj Kloch","startTime":1024.71,"endTime":1028.07,"body":"this. Then you fix that for 14"},{"speaker":"Nikolaj Kloch","startTime":1028.07,"endTime":1031.25,"body":"days, if it works. Move on to"},{"speaker":"Nikolaj Kloch","startTime":1028.07,"endTime":1031.25,"body":"the next problem in that sales"},{"speaker":"Nikolaj Kloch","startTime":1031.25,"endTime":1034.73,"body":"funnel. It's the simplest thing"},{"speaker":"Nikolaj Kloch","startTime":1031.25,"endTime":1034.73,"body":"in the world, if it's not"},{"speaker":"Nikolaj Kloch","startTime":1034.91,"endTime":1039.65,"body":"convoluted with all of these"},{"speaker":"Nikolaj Kloch","startTime":1034.91,"endTime":1039.65,"body":"business terms. You know, it is"},{"speaker":"Nikolaj Kloch","startTime":1039.65,"endTime":1044.17,"body":"built for engineers to actually"},{"speaker":"Nikolaj Kloch","startTime":1039.65,"endTime":1044.17,"body":"build a business and actually"},{"speaker":"Nikolaj Kloch","startTime":1044.17,"endTime":1047.23,"body":"run from there. They're the best"},{"speaker":"Nikolaj Kloch","startTime":1044.17,"endTime":1047.23,"body":"people to do this with, because"},{"speaker":"Nikolaj Kloch","startTime":1047.23,"endTime":1050.59,"body":"they love numbers, and numbers"},{"speaker":"Nikolaj Kloch","startTime":1047.23,"endTime":1050.59,"body":"don't lie, and numbers are easy"},{"speaker":"Nikolaj Kloch","startTime":1050.59,"endTime":1053.53,"body":"to fix. You don't know numbers."},{"speaker":"Nikolaj Kloch","startTime":1050.59,"endTime":1053.53,"body":"You don't know what's happening."},{"speaker":"Nikolaj Kloch","startTime":1053.53,"endTime":1056.77,"body":"You don't know where water's"},{"speaker":"Nikolaj Kloch","startTime":1053.53,"endTime":1056.77,"body":"falling out of the bucket, what"},{"speaker":"Nikolaj Kloch","startTime":1056.77,"endTime":1060.85,"body":"holes to plug right? And if you"},{"speaker":"Nikolaj Kloch","startTime":1056.77,"endTime":1060.85,"body":"could just take that system and"},{"speaker":"Nikolaj Kloch","startTime":1060.85,"endTime":1064.53,"body":"work on it for six months, think"},{"speaker":"Nikolaj Kloch","startTime":1060.85,"endTime":1064.53,"body":"about how much better that sales"},{"speaker":"Nikolaj Kloch","startTime":1064.53,"endTime":1067.77,"body":"pipeline could be, it would be"},{"speaker":"Nikolaj Kloch","startTime":1064.53,"endTime":1067.77,"body":"tremendous. Your life would be"},{"speaker":"Nikolaj Kloch","startTime":1067.77,"endTime":1071.31,"body":"changed. But it a lot of people"},{"speaker":"Nikolaj Kloch","startTime":1067.77,"endTime":1071.31,"body":"don't like numbers, and I think"},{"speaker":"Nikolaj Kloch","startTime":1071.31,"endTime":1074.25,"body":"that's where engineers stand out"},{"speaker":"Nikolaj Kloch","startTime":1071.31,"endTime":1074.25,"body":"systems you know, going through,"},{"speaker":"Nikolaj Kloch","startTime":1074.49,"endTime":1078.03,"body":"seeing the basics, and then re"},{"speaker":"Nikolaj Kloch","startTime":1074.49,"endTime":1078.03,"body":"engineering it, from what you"},{"speaker":"Nikolaj Kloch","startTime":1078.03,"endTime":1080.55,"body":"want back to where you are."},{"speaker":"Aaron Moncur","startTime":1080.73,"endTime":1082.89,"body":"Just out of"},{"speaker":"Aaron Moncur","startTime":1080.73,"endTime":1082.89,"body":"curiosity, what CRM are you"},{"speaker":"Aaron Moncur","startTime":1082.89,"endTime":1084.41,"body":"using? So"},{"speaker":"Nikolaj Kloch","startTime":1084.41,"endTime":1086.93,"body":"I tell anyone"},{"speaker":"Nikolaj Kloch","startTime":1084.41,"endTime":1086.93,"body":"starting Excel spreadsheet, put"},{"speaker":"Nikolaj Kloch","startTime":1086.93,"endTime":1090.89,"body":"their names in and a column with"},{"speaker":"Nikolaj Kloch","startTime":1086.93,"endTime":1090.89,"body":"all the column you know, types"},{"speaker":"Nikolaj Kloch","startTime":1090.89,"endTime":1095.99,"body":"like outreach, connections,"},{"speaker":"Nikolaj Kloch","startTime":1090.89,"endTime":1095.99,"body":"conversation starter, blah,"},{"speaker":"Nikolaj Kloch","startTime":1095.99,"endTime":1099.77,"body":"blah, blah. But I use go high"},{"speaker":"Nikolaj Kloch","startTime":1095.99,"endTime":1099.77,"body":"level. It's pretty premier one."},{"speaker":"Nikolaj Kloch","startTime":1099.77,"endTime":1104.23,"body":"You can do a bunch of"},{"speaker":"Nikolaj Kloch","startTime":1099.77,"endTime":1104.23,"body":"automations, texting, follow up"},{"speaker":"Nikolaj Kloch","startTime":1104.23,"endTime":1107.95,"body":"emails. Those are big ones. Of"},{"speaker":"Nikolaj Kloch","startTime":1104.23,"endTime":1107.95,"body":"course, if it's a client you"},{"speaker":"Nikolaj Kloch","startTime":1107.95,"endTime":1111.01,"body":"really want, never use the"},{"speaker":"Nikolaj Kloch","startTime":1107.95,"endTime":1111.01,"body":"automation on them. You should"},{"speaker":"Nikolaj Kloch","startTime":1111.01,"endTime":1114.0700000000002,"body":"always do a custom email,"},{"speaker":"Nikolaj Kloch","startTime":1111.01,"endTime":1114.0700000000002,"body":"especially if you have the time"},{"speaker":"Nikolaj Kloch","startTime":1114.19,"endTime":1117.01,"body":"never, ever automate something"},{"speaker":"Nikolaj Kloch","startTime":1114.19,"endTime":1117.01,"body":"if you really want that"},{"speaker":"Nikolaj Kloch","startTime":1117.01,"endTime":1120.73,"body":"customer, if it's not a customer"},{"speaker":"Nikolaj Kloch","startTime":1117.01,"endTime":1120.73,"body":"that you really want, then I"},{"speaker":"Nikolaj Kloch","startTime":1120.73,"endTime":1124.05,"body":"would leverage AI, right? That's"},{"speaker":"Nikolaj Kloch","startTime":1120.73,"endTime":1124.05,"body":"where you can really take that"},{"speaker":"Nikolaj Kloch","startTime":1124.05,"endTime":1125.43,"body":"and run with it. And"},{"speaker":"Aaron Moncur","startTime":1125.43,"endTime":1127.5900000000001,"body":"Why would, why"},{"speaker":"Aaron Moncur","startTime":1125.43,"endTime":1127.5900000000001,"body":"would you spend time on a"},{"speaker":"Aaron Moncur","startTime":1127.5900000000001,"endTime":1130.47,"body":"customer that you don't really"},{"speaker":"Aaron Moncur","startTime":1127.5900000000001,"endTime":1130.47,"body":"want playing devil's advocate"},{"speaker":"Aaron Moncur","startTime":1130.47,"endTime":1130.8300000000002,"body":"here?"},{"speaker":"Nikolaj Kloch","startTime":1131.31,"endTime":1133.71,"body":"So it's a double"},{"speaker":"Nikolaj Kloch","startTime":1131.31,"endTime":1133.71,"body":"edged sword, right? Because when"},{"speaker":"Nikolaj Kloch","startTime":1133.71,"endTime":1136.17,"body":"you're starting out, you need"},{"speaker":"Nikolaj Kloch","startTime":1133.71,"endTime":1136.17,"body":"all the clients you can get."},{"speaker":"Nikolaj Kloch","startTime":1136.53,"endTime":1139.29,"body":"When you get better, that's when"},{"speaker":"Nikolaj Kloch","startTime":1136.53,"endTime":1139.29,"body":"you start being able to get"},{"speaker":"Nikolaj Kloch","startTime":1181.1599999999999,"endTime":1185.3,"body":"choosy and picky with who you"},{"speaker":"Nikolaj Kloch","startTime":1181.1599999999999,"endTime":1185.3,"body":"work with. So it's a balance,"},{"speaker":"Nikolaj Kloch","startTime":1185.36,"endTime":1188.44,"body":"and there will be a time in"},{"speaker":"Nikolaj Kloch","startTime":1185.36,"endTime":1188.44,"body":"everyone's career where they get"},{"speaker":"Nikolaj Kloch","startTime":1188.44,"endTime":1192.28,"body":"to say no, and it's going to"},{"speaker":"Nikolaj Kloch","startTime":1188.44,"endTime":1192.28,"body":"feel like I have to say no or"},{"speaker":"Nikolaj Kloch","startTime":1192.28,"endTime":1195.76,"body":"something. It's going to be"},{"speaker":"Nikolaj Kloch","startTime":1192.28,"endTime":1195.76,"body":"really heavily weighing on you,"},{"speaker":"Nikolaj Kloch","startTime":1195.76,"endTime":1198.46,"body":"but that is the best thing in"},{"speaker":"Nikolaj Kloch","startTime":1195.76,"endTime":1198.46,"body":"the world to do for you long"},{"speaker":"Nikolaj Kloch","startTime":1198.46,"endTime":1201.52,"body":"term, is when you can actually"},{"speaker":"Nikolaj Kloch","startTime":1198.46,"endTime":1201.52,"body":"sit down and go, Hey, we're not"},{"speaker":"Nikolaj Kloch","startTime":1201.52,"endTime":1205.86,"body":"the best fit. I don't think I"},{"speaker":"Nikolaj Kloch","startTime":1201.52,"endTime":1205.86,"body":"can give you what you're"},{"speaker":"Nikolaj Kloch","startTime":1205.86,"endTime":1210.06,"body":"wanting, you know, or setting"},{"speaker":"Nikolaj Kloch","startTime":1205.86,"endTime":1210.06,"body":"expectations in that call very"},{"speaker":"Nikolaj Kloch","startTime":1210.06,"endTime":1212.82,"body":"firmly is something that you"},{"speaker":"Nikolaj Kloch","startTime":1210.06,"endTime":1212.82,"body":"also have to look at and do,"},{"speaker":"Nikolaj Kloch","startTime":1212.82,"endTime":1218.6399999999999,"body":"because if you over promise and"},{"speaker":"Nikolaj Kloch","startTime":1212.82,"endTime":1218.6399999999999,"body":"under deliver, that's how you"},{"speaker":"Nikolaj Kloch","startTime":1218.7,"endTime":1222.36,"body":"mismatch expectations. If you"},{"speaker":"Nikolaj Kloch","startTime":1218.7,"endTime":1222.36,"body":"under promise and over deliver,"},{"speaker":"Nikolaj Kloch","startTime":1222.36,"endTime":1225.0,"body":"that's how you really get that"},{"speaker":"Nikolaj Kloch","startTime":1222.36,"endTime":1225.0,"body":"that middle ground of a great"},{"speaker":"Nikolaj Kloch","startTime":1225.0,"endTime":1227.78,"body":"referral, referrals are the"},{"speaker":"Nikolaj Kloch","startTime":1225.0,"endTime":1227.78,"body":"easiest way. It's a warm lead"},{"speaker":"Nikolaj Kloch","startTime":1227.78,"endTime":1232.3999999999999,"body":"coming in to get more business,"},{"speaker":"Nikolaj Kloch","startTime":1227.78,"endTime":1232.3999999999999,"body":"right? So really talking through"},{"speaker":"Nikolaj Kloch","startTime":1232.3999999999999,"endTime":1237.44,"body":"that and then doing follow up"},{"speaker":"Nikolaj Kloch","startTime":1232.3999999999999,"endTime":1237.44,"body":"emails. The best businesses in"},{"speaker":"Nikolaj Kloch","startTime":1237.44,"endTime":1241.34,"body":"the world do outreach to their"},{"speaker":"Nikolaj Kloch","startTime":1237.44,"endTime":1241.34,"body":"clients, their current clients."},{"speaker":"Nikolaj Kloch","startTime":1241.34,"endTime":1244.04,"body":"They ask them how they're doing,"},{"speaker":"Nikolaj Kloch","startTime":1241.34,"endTime":1244.04,"body":"what's their problems? You know,"},{"speaker":"Nikolaj Kloch","startTime":1244.04,"endTime":1248.44,"body":"you speak with them. If you're"},{"speaker":"Nikolaj Kloch","startTime":1244.04,"endTime":1248.44,"body":"just responsive on email, you'll"},{"speaker":"Nikolaj Kloch","startTime":1248.44,"endTime":1250.96,"body":"beat everybody else in the"},{"speaker":"Nikolaj Kloch","startTime":1248.44,"endTime":1250.96,"body":"field, because nobody's"},{"speaker":"Nikolaj Kloch","startTime":1250.96,"endTime":1253.6599999999999,"body":"responsive. They don't follow"},{"speaker":"Nikolaj Kloch","startTime":1250.96,"endTime":1253.6599999999999,"body":"up, they don't hit deadlines."},{"speaker":"Nikolaj Kloch","startTime":1253.72,"endTime":1257.74,"body":"And again, that's what we're"},{"speaker":"Nikolaj Kloch","startTime":1253.72,"endTime":1257.74,"body":"built for as engineers, is ETAC"},{"speaker":"Nikolaj Kloch","startTime":1257.74,"endTime":1260.2,"body":"dates, right? Engineering"},{"speaker":"Nikolaj Kloch","startTime":1257.74,"endTime":1260.2,"body":"tracking and control dates,"},{"speaker":"Nikolaj Kloch","startTime":1260.5,"endTime":1263.44,"body":"things like that, that can"},{"speaker":"Nikolaj Kloch","startTime":1260.5,"endTime":1263.44,"body":"really if you can hit those"},{"speaker":"Nikolaj Kloch","startTime":1263.44,"endTime":1265.86,"body":"deadlines and be responsive,"},{"speaker":"Nikolaj Kloch","startTime":1263.44,"endTime":1265.86,"body":"you're ahead of the curve."},{"speaker":"Nikolaj Kloch","startTime":1265.86,"endTime":1267.36,"body":"You're way ahead of the curve."},{"speaker":"Unknown","startTime":1274.26,"endTime":1277.2,"body":"Can your project"},{"speaker":"Unknown","startTime":1274.26,"endTime":1277.2,"body":"benefit from simulation? Get in"},{"speaker":"Unknown","startTime":1277.2,"endTime":1280.2,"body":"touch with the team at simitech"},{"speaker":"Unknown","startTime":1277.2,"endTime":1280.2,"body":"Group, a trusted partner in"},{"speaker":"Unknown","startTime":1280.2,"endTime":1283.74,"body":"Engineering Simulation and"},{"speaker":"Unknown","startTime":1280.2,"endTime":1283.74,"body":"consulting, simitech group"},{"speaker":"Unknown","startTime":1283.74,"endTime":1287.4199999999998,"body":"empowers engineers with cutting"},{"speaker":"Unknown","startTime":1283.74,"endTime":1287.4199999999998,"body":"edge. ANSYS simulation software"},{"speaker":"Unknown","startTime":1287.6599999999999,"endTime":1291.2,"body":"expert consulting and"},{"speaker":"Unknown","startTime":1287.6599999999999,"endTime":1291.2,"body":"comprehensive training, whether"},{"speaker":"Unknown","startTime":1291.2,"endTime":1294.32,"body":"you're tackling structural"},{"speaker":"Unknown","startTime":1291.2,"endTime":1294.32,"body":"analysis, fluid dynamics or"},{"speaker":"Unknown","startTime":1294.32,"endTime":1297.5,"body":"electromagnetics, their team of"},{"speaker":"Unknown","startTime":1294.32,"endTime":1297.5,"body":"certified engineers helps you"},{"speaker":"Unknown","startTime":1297.5,"endTime":1300.9199999999998,"body":"innovate and optimize. Join the"},{"speaker":"Unknown","startTime":1297.5,"endTime":1300.9199999999998,"body":"ranks of top performing"},{"speaker":"Unknown","startTime":1300.9199999999998,"endTime":1303.9199999999998,"body":"engineers who trust simitech"},{"speaker":"Unknown","startTime":1300.9199999999998,"endTime":1303.9199999999998,"body":"group to bring their ideas to"},{"speaker":"Unknown","startTime":1303.9199999999998,"endTime":1307.84,"body":"life. Visit simitech group.com"},{"speaker":"Unknown","startTime":1303.9199999999998,"endTime":1307.84,"body":"to learn more and discover how"},{"speaker":"Unknown","startTime":1307.84,"endTime":1309.52,"body":"they can support your success."},{"speaker":"Aaron Moncur","startTime":1313.24,"endTime":1316.0,"body":"You know, what"},{"speaker":"Aaron Moncur","startTime":1313.24,"endTime":1316.0,"body":"amazes me is that there are so"},{"speaker":"Aaron Moncur","startTime":1316.0,"endTime":1318.58,"body":"many vendors we've reached out"},{"speaker":"Aaron Moncur","startTime":1316.0,"endTime":1318.58,"body":"to over the years because they"},{"speaker":"Aaron Moncur","startTime":1318.58,"endTime":1321.94,"body":"had a product or a service that"},{"speaker":"Aaron Moncur","startTime":1318.58,"endTime":1321.94,"body":"we felt would be useful for our"},{"speaker":"Aaron Moncur","startTime":1321.94,"endTime":1325.3,"body":"projects, and they don't"},{"speaker":"Aaron Moncur","startTime":1321.94,"endTime":1325.3,"body":"respond. You know, you call, no"},{"speaker":"Aaron Moncur","startTime":1325.3,"endTime":1328.32,"body":"one answers. You leave a"},{"speaker":"Aaron Moncur","startTime":1325.3,"endTime":1328.32,"body":"voicemail and it's days or weeks"},{"speaker":"Aaron Moncur","startTime":1328.32,"endTime":1332.1599999999999,"body":"or maybe never, so nobody"},{"speaker":"Aaron Moncur","startTime":1328.32,"endTime":1332.1599999999999,"body":"responds, or you send an email"},{"speaker":"Aaron Moncur","startTime":1332.1599999999999,"endTime":1336.3,"body":"to some black void inbox and no"},{"speaker":"Aaron Moncur","startTime":1332.1599999999999,"endTime":1336.3,"body":"one gets back to you. We're"},{"speaker":"Aaron Moncur","startTime":1336.3,"endTime":1340.32,"body":"literally trying to give these"},{"speaker":"Aaron Moncur","startTime":1336.3,"endTime":1340.32,"body":"people money, and they fall on"},{"speaker":"Aaron Moncur","startTime":1340.32,"endTime":1343.08,"body":"their faces and don't take it"},{"speaker":"Aaron Moncur","startTime":1340.32,"endTime":1343.08,"body":"because they don't. I don't know"},{"speaker":"Aaron Moncur","startTime":1343.08,"endTime":1346.7,"body":"why. I still don't understand it"},{"speaker":"Aaron Moncur","startTime":1343.08,"endTime":1346.7,"body":"to this point, but when someone"},{"speaker":"Aaron Moncur","startTime":1346.7,"endTime":1350.0,"body":"reaches out to us, we get back"},{"speaker":"Aaron Moncur","startTime":1346.7,"endTime":1350.0,"body":"to them, like, within an hour."},{"speaker":"Aaron Moncur","startTime":1350.0,"endTime":1352.94,"body":"You know, it's quick, and it"},{"speaker":"Aaron Moncur","startTime":1350.0,"endTime":1352.94,"body":"just blows my mind that there's"},{"speaker":"Aaron Moncur","startTime":1352.94,"endTime":1356.12,"body":"so many companies out there that"},{"speaker":"Aaron Moncur","startTime":1352.94,"endTime":1356.12,"body":"don't respond. They just don't"},{"speaker":"Aaron Moncur","startTime":1356.12,"endTime":1357.6799999999998,"body":"respond. It's"},{"speaker":"Nikolaj Kloch","startTime":1357.6799999999998,"endTime":1361.28,"body":"a industry"},{"speaker":"Nikolaj Kloch","startTime":1357.6799999999998,"endTime":1361.28,"body":"worldwide problem. Every every"},{"speaker":"Nikolaj Kloch","startTime":1361.28,"endTime":1364.28,"body":"industry has it. Every company"},{"speaker":"Nikolaj Kloch","startTime":1361.28,"endTime":1364.28,"body":"has it. If you can just stand"},{"speaker":"Nikolaj Kloch","startTime":1364.28,"endTime":1366.8799999999999,"body":"out on that part, which you're"},{"speaker":"Nikolaj Kloch","startTime":1364.28,"endTime":1366.8799999999999,"body":"already doing. I mean, you're"},{"speaker":"Nikolaj Kloch","startTime":1366.8799999999999,"endTime":1369.94,"body":"halfway there, just being"},{"speaker":"Nikolaj Kloch","startTime":1366.8799999999999,"endTime":1369.94,"body":"responsive, talking to people"},{"speaker":"Nikolaj Kloch","startTime":1369.94,"endTime":1374.8,"body":"like their people are you doing,"},{"speaker":"Nikolaj Kloch","startTime":1369.94,"endTime":1374.8,"body":"like, engineering, relevant"},{"speaker":"Nikolaj Kloch","startTime":1374.8,"endTime":1376.78,"body":"products and things like that."},{"speaker":"Nikolaj Kloch","startTime":1374.8,"endTime":1376.78,"body":"We mostly"},{"speaker":"Aaron Moncur","startTime":1376.78,"endTime":1379.1799999999998,"body":"do engineering"},{"speaker":"Aaron Moncur","startTime":1376.78,"endTime":1379.1799999999998,"body":"services. So we develop a lot of"},{"speaker":"Aaron Moncur","startTime":1379.1799999999998,"endTime":1382.6599999999999,"body":"automation and custom fixturing"},{"speaker":"Aaron Moncur","startTime":1379.1799999999998,"endTime":1382.6599999999999,"body":"for manufacturing, testing,"},{"speaker":"Aaron Moncur","startTime":1382.6599999999999,"endTime":1386.22,"body":"inspection, assembly, that sort"},{"speaker":"Aaron Moncur","startTime":1382.6599999999999,"endTime":1386.22,"body":"of thing. So it's all custom"},{"speaker":"Aaron Moncur","startTime":1386.22,"endTime":1390.3,"body":"equipment services based we do"},{"speaker":"Aaron Moncur","startTime":1386.22,"endTime":1390.3,"body":"have a product right now called"},{"speaker":"Aaron Moncur","startTime":1390.36,"endTime":1394.26,"body":"Easy Motion. It's a pretty cool"},{"speaker":"Aaron Moncur","startTime":1390.36,"endTime":1394.26,"body":"controller using a drag and drop"},{"speaker":"Aaron Moncur","startTime":1394.5,"endTime":1399.06,"body":"visual block based programming"},{"speaker":"Aaron Moncur","startTime":1394.5,"endTime":1399.06,"body":"interface that anyone can use."},{"speaker":"Aaron Moncur","startTime":1399.06,"endTime":1401.76,"body":"But outside of that, it's all"},{"speaker":"Aaron Moncur","startTime":1399.06,"endTime":1401.76,"body":"engineering services."},{"speaker":"Nikolaj Kloch","startTime":1402.06,"endTime":1405.48,"body":"They're missing"},{"speaker":"Nikolaj Kloch","startTime":1402.06,"endTime":1405.48,"body":"out on money. That's all right."},{"speaker":"Aaron Moncur","startTime":1407.8799999999999,"endTime":1411.62,"body":"Do you remember"},{"speaker":"Aaron Moncur","startTime":1407.8799999999999,"endTime":1411.62,"body":"your very first public speaking"},{"speaker":"Aaron Moncur","startTime":1411.6799999999998,"endTime":1414.86,"body":"customer, and what that process"},{"speaker":"Aaron Moncur","startTime":1411.6799999999998,"endTime":1414.86,"body":"was, how you found the"},{"speaker":"Aaron Moncur","startTime":1414.86,"endTime":1418.6399999999999,"body":"individual, what conversations"},{"speaker":"Aaron Moncur","startTime":1414.86,"endTime":1418.6399999999999,"body":"led to that individual saying,"},{"speaker":"Aaron Moncur","startTime":1418.76,"endTime":1421.94,"body":"Yeah, okay, did they? Did they"},{"speaker":"Aaron Moncur","startTime":1418.76,"endTime":1421.94,"body":"know that you'd never done one"},{"speaker":"Aaron Moncur","startTime":1421.94,"endTime":1424.82,"body":"of these before? How did you"},{"speaker":"Aaron Moncur","startTime":1421.94,"endTime":1424.82,"body":"sell yourself, having never"},{"speaker":"Aaron Moncur","startTime":1425.0,"endTime":1427.48,"body":"completed one of these project"},{"speaker":"Aaron Moncur","startTime":1425.0,"endTime":1427.48,"body":"professionally."},{"speaker":"Nikolaj Kloch","startTime":1428.02,"endTime":1431.32,"body":"So actually, it"},{"speaker":"Nikolaj Kloch","startTime":1428.02,"endTime":1431.32,"body":"comes down to network again to"},{"speaker":"Nikolaj Kloch","startTime":1431.32,"endTime":1436.12,"body":"get your foot in the door. At"},{"speaker":"Nikolaj Kloch","startTime":1431.32,"endTime":1436.12,"body":"the airspace engineering job"},{"speaker":"Nikolaj Kloch","startTime":1436.12,"endTime":1440.44,"body":"that I worked, I was in that"},{"speaker":"Nikolaj Kloch","startTime":1436.12,"endTime":1440.44,"body":"kind of accelerated program for"},{"speaker":"Nikolaj Kloch","startTime":1440.44,"endTime":1445.36,"body":"leadership, and they paid for"},{"speaker":"Nikolaj Kloch","startTime":1440.44,"endTime":1445.36,"body":"mentoring time. So then I could"},{"speaker":"Nikolaj Kloch","startTime":1445.36,"endTime":1447.96,"body":"actually go and meet other"},{"speaker":"Nikolaj Kloch","startTime":1445.36,"endTime":1447.96,"body":"people. And you should"},{"speaker":"Nikolaj Kloch","startTime":1447.96,"endTime":1450.96,"body":"absolutely join this if you're"},{"speaker":"Nikolaj Kloch","startTime":1447.96,"endTime":1450.96,"body":"in any company that offers"},{"speaker":"Nikolaj Kloch","startTime":1450.96,"endTime":1453.36,"body":"something like this, these are"},{"speaker":"Nikolaj Kloch","startTime":1450.96,"endTime":1453.36,"body":"the highest performing people"},{"speaker":"Nikolaj Kloch","startTime":1453.36,"endTime":1457.32,"body":"that are offering mentorship"},{"speaker":"Nikolaj Kloch","startTime":1453.36,"endTime":1457.32,"body":"because they love doing it. So I"},{"speaker":"Nikolaj Kloch","startTime":1457.32,"endTime":1461.1,"body":"met this guy named Ryan Cass,"},{"speaker":"Nikolaj Kloch","startTime":1457.32,"endTime":1461.1,"body":"super talented ultra marathon"},{"speaker":"Nikolaj Kloch","startTime":1461.1,"endTime":1465.54,"body":"runner, all of these things, and"},{"speaker":"Nikolaj Kloch","startTime":1461.1,"endTime":1465.54,"body":"outside of work, basically, we"},{"speaker":"Nikolaj Kloch","startTime":1465.54,"endTime":1469.3999999999999,"body":"sat down, he invited me to a"},{"speaker":"Nikolaj Kloch","startTime":1465.54,"endTime":1469.3999999999999,"body":"mastermind and then it was a"},{"speaker":"Nikolaj Kloch","startTime":1469.3999999999999,"endTime":1472.52,"body":"bunch of real estate executive"},{"speaker":"Nikolaj Kloch","startTime":1469.3999999999999,"endTime":1472.52,"body":"coaches, things like that. And"},{"speaker":"Nikolaj Kloch","startTime":1472.82,"endTime":1476.4199999999998,"body":"there was this one guy I met"},{"speaker":"Nikolaj Kloch","startTime":1472.82,"endTime":1476.4199999999998,"body":"named Dante de Batista, and I"},{"speaker":"Nikolaj Kloch","startTime":1476.4199999999998,"endTime":1479.1799999999998,"body":"talked with them a little bit. I"},{"speaker":"Nikolaj Kloch","startTime":1476.4199999999998,"endTime":1479.1799999999998,"body":"was like, Man, this guy's sharp."},{"speaker":"Nikolaj Kloch","startTime":1479.4199999999998,"endTime":1482.48,"body":"He's really knows what he's"},{"speaker":"Nikolaj Kloch","startTime":1479.4199999999998,"endTime":1482.48,"body":"doing. He's paying for coaching."},{"speaker":"Nikolaj Kloch","startTime":1482.48,"endTime":1486.76,"body":"He's on top of it. So I kind of"},{"speaker":"Nikolaj Kloch","startTime":1482.48,"endTime":1486.76,"body":"talked with them a little bit."},{"speaker":"Nikolaj Kloch","startTime":1486.76,"endTime":1490.4199999999998,"body":"Got his number, and then I"},{"speaker":"Nikolaj Kloch","startTime":1486.76,"endTime":1490.4199999999998,"body":"reached out every month or so."},{"speaker":"Nikolaj Kloch","startTime":1490.4199999999998,"endTime":1495.34,"body":"And then six months later, I was"},{"speaker":"Nikolaj Kloch","startTime":1490.4199999999998,"endTime":1495.34,"body":"like, Okay, I'm gonna travel."},{"speaker":"Nikolaj Kloch","startTime":1495.34,"endTime":1499.6,"body":"I'm going to pivot. Let's try"},{"speaker":"Nikolaj Kloch","startTime":1495.34,"endTime":1499.6,"body":"and do this thing full time. Let"},{"speaker":"Nikolaj Kloch","startTime":1499.6,"endTime":1502.54,"body":"me find the customers all of"},{"speaker":"Nikolaj Kloch","startTime":1499.6,"endTime":1502.54,"body":"these sorts of things. And then"},{"speaker":"Nikolaj Kloch","startTime":1502.78,"endTime":1506.28,"body":"I reached out to him and said,"},{"speaker":"Nikolaj Kloch","startTime":1502.78,"endTime":1506.28,"body":"Hey, I will do it for you at"},{"speaker":"Nikolaj Kloch","startTime":1506.28,"endTime":1510.96,"body":"this rate on a contract"},{"speaker":"Nikolaj Kloch","startTime":1506.28,"endTime":1510.96,"body":"retainer, and 100% refund is one"},{"speaker":"Nikolaj Kloch","startTime":1510.96,"endTime":1515.58,"body":"of the best ways to get clients"},{"speaker":"Nikolaj Kloch","startTime":1510.96,"endTime":1515.58,"body":"as well. 100% refund, there's no"},{"speaker":"Nikolaj Kloch","startTime":1515.58,"endTime":1520.62,"body":"risk at all. And a big one, if"},{"speaker":"Nikolaj Kloch","startTime":1515.58,"endTime":1520.62,"body":"you can do this, is basically"},{"speaker":"Nikolaj Kloch","startTime":1520.62,"endTime":1524.22,"body":"saying, I've never had someone"},{"speaker":"Nikolaj Kloch","startTime":1520.62,"endTime":1524.22,"body":"ask for a refund. So really,"},{"speaker":"Nikolaj Kloch","startTime":1524.34,"endTime":1529.1,"body":"really set those expectations on"},{"speaker":"Nikolaj Kloch","startTime":1524.34,"endTime":1529.1,"body":"the sales call, if you can. But"},{"speaker":"Nikolaj Kloch","startTime":1529.1,"endTime":1532.28,"body":"I basically reached out to him,"},{"speaker":"Nikolaj Kloch","startTime":1529.1,"endTime":1532.28,"body":"offered him that service, and"},{"speaker":"Nikolaj Kloch","startTime":1532.28,"endTime":1534.6799999999998,"body":"we've been working we're"},{"speaker":"Nikolaj Kloch","startTime":1532.28,"endTime":1534.6799999999998,"body":"actually working on some big"},{"speaker":"Nikolaj Kloch","startTime":1534.6799999999998,"endTime":1539.06,"body":"courses now. He's doing freshman"},{"speaker":"Nikolaj Kloch","startTime":1534.6799999999998,"endTime":1539.06,"body":"seminar leadership courses right"},{"speaker":"Nikolaj Kloch","startTime":1539.06,"endTime":1542.48,"body":"now, so it's a lot of fun. I"},{"speaker":"Nikolaj Kloch","startTime":1539.06,"endTime":1542.48,"body":"flew with him to New Orleans"},{"speaker":"Nikolaj Kloch","startTime":1542.72,"endTime":1547.54,"body":"from Bali, and then I had to fly"},{"speaker":"Nikolaj Kloch","startTime":1542.72,"endTime":1547.54,"body":"back because my family was"},{"speaker":"Nikolaj Kloch","startTime":1547.54,"endTime":1549.94,"body":"meeting us, and we had already"},{"speaker":"Nikolaj Kloch","startTime":1547.54,"endTime":1549.94,"body":"arranged this. But then I had to"},{"speaker":"Nikolaj Kloch","startTime":1549.94,"endTime":1552.7,"body":"go film him at the conference."},{"speaker":"Nikolaj Kloch","startTime":1549.94,"endTime":1552.7,"body":"So it was just an absolute mess."},{"speaker":"Nikolaj Kloch","startTime":1552.7,"endTime":1556.8999999999999,"body":"But never give up. Your phone is"},{"speaker":"Nikolaj Kloch","startTime":1552.7,"endTime":1556.8999999999999,"body":"full of contacts that you could"},{"speaker":"Nikolaj Kloch","startTime":1556.8999999999999,"endTime":1559.78,"body":"reach out for your service, your"},{"speaker":"Nikolaj Kloch","startTime":1556.8999999999999,"endTime":1559.78,"body":"product, whatever that might be."},{"speaker":"Nikolaj Kloch","startTime":1559.96,"endTime":1562.72,"body":"And if you can sell one person,"},{"speaker":"Nikolaj Kloch","startTime":1559.96,"endTime":1562.72,"body":"you can sell 100 it just it"},{"speaker":"Nikolaj Kloch","startTime":1562.72,"endTime":1565.78,"body":"translates across the board. You"},{"speaker":"Nikolaj Kloch","startTime":1562.72,"endTime":1565.78,"body":"get better and it gets easier."},{"speaker":"Nikolaj Kloch","startTime":1566.08,"endTime":1569.46,"body":"The start is always the hardest."},{"speaker":"Nikolaj Kloch","startTime":1566.08,"endTime":1569.46,"body":"It will never get harder than"},{"speaker":"Nikolaj Kloch","startTime":1569.46,"endTime":1572.58,"body":"where you're at right now. It"},{"speaker":"Nikolaj Kloch","startTime":1569.46,"endTime":1572.58,"body":"will only get easier. You have"},{"speaker":"Nikolaj Kloch","startTime":1572.58,"endTime":1575.28,"body":"bigger challenges and problems"},{"speaker":"Nikolaj Kloch","startTime":1572.58,"endTime":1575.28,"body":"that come up, but I'm sure with"},{"speaker":"Nikolaj Kloch","startTime":1575.28,"endTime":1578.6399999999999,"body":"the podcast, you've had 1000"},{"speaker":"Nikolaj Kloch","startTime":1575.28,"endTime":1578.6399999999999,"body":"problems come up day one, it"},{"speaker":"Nikolaj Kloch","startTime":1578.6399999999999,"endTime":1581.28,"body":"felt like into the world, and"},{"speaker":"Nikolaj Kloch","startTime":1578.6399999999999,"endTime":1581.28,"body":"now you're you're rocking and"},{"speaker":"Nikolaj Kloch","startTime":1581.28,"endTime":1582.1799999999998,"body":"rolling, right?"},{"speaker":"Aaron Moncur","startTime":1582.8999999999999,"endTime":1584.94,"body":"Yeah, you get"},{"speaker":"Aaron Moncur","startTime":1582.8999999999999,"endTime":1584.94,"body":"those systems in place, and then"},{"speaker":"Aaron Moncur","startTime":1585.06,"endTime":1590.48,"body":"everything. Just chugs along"},{"speaker":"Aaron Moncur","startTime":1585.06,"endTime":1590.48,"body":"systems, see? Systems. That's"},{"speaker":"Aaron Moncur","startTime":1590.48,"endTime":1594.08,"body":"right, yeah, this is why"},{"speaker":"Aaron Moncur","startTime":1590.48,"endTime":1594.08,"body":"engineering is so great. One of"},{"speaker":"Aaron Moncur","startTime":1594.08,"endTime":1597.5,"body":"the things that I really"},{"speaker":"Aaron Moncur","startTime":1594.08,"endTime":1597.5,"body":"appreciated about my education"},{"speaker":"Aaron Moncur","startTime":1597.5,"endTime":1600.32,"body":"as an engineer is that they"},{"speaker":"Aaron Moncur","startTime":1597.5,"endTime":1600.32,"body":"teach you how to think, right?"},{"speaker":"Aaron Moncur","startTime":1600.3799999999999,"endTime":1604.76,"body":"It's, it's not just regurgitate"},{"speaker":"Aaron Moncur","startTime":1600.3799999999999,"endTime":1604.76,"body":"problems from a book, although"},{"speaker":"Aaron Moncur","startTime":1604.76,"endTime":1608.2,"body":"there is a lot of that as well,"},{"speaker":"Aaron Moncur","startTime":1604.76,"endTime":1608.2,"body":"but I feel like I learned how to"},{"speaker":"Aaron Moncur","startTime":1608.2,"endTime":1611.62,"body":"think, and that was the most"},{"speaker":"Aaron Moncur","startTime":1608.2,"endTime":1611.62,"body":"valuable thing about my"},{"speaker":"Aaron Moncur","startTime":1611.62,"endTime":1615.3999999999999,"body":"education in engineering, was"},{"speaker":"Aaron Moncur","startTime":1611.62,"endTime":1615.3999999999999,"body":"was that, and just like you"},{"speaker":"Aaron Moncur","startTime":1615.3999999999999,"endTime":1617.9199999999998,"body":"said, I think that engineers can"},{"speaker":"Aaron Moncur","startTime":1615.3999999999999,"endTime":1617.9199999999998,"body":"do just about anything they"},{"speaker":"Aaron Moncur","startTime":1617.9199999999998,"endTime":1621.6399999999999,"body":"want. And I bet there are a lot"},{"speaker":"Aaron Moncur","startTime":1617.9199999999998,"endTime":1621.6399999999999,"body":"of engineers, probably some even"},{"speaker":"Aaron Moncur","startTime":1621.6399999999999,"endTime":1624.22,"body":"listening right now, who might"},{"speaker":"Aaron Moncur","startTime":1621.6399999999999,"endTime":1624.22,"body":"be thinking to themselves,"},{"speaker":"Aaron Moncur","startTime":1624.46,"endTime":1627.54,"body":"engineering is cool. I'm glad"},{"speaker":"Aaron Moncur","startTime":1624.46,"endTime":1627.54,"body":"that I have that tool on my"},{"speaker":"Aaron Moncur","startTime":1627.54,"endTime":1631.8,"body":"belt, but I'm kind of ready to"},{"speaker":"Aaron Moncur","startTime":1627.54,"endTime":1631.8,"body":"try something different. And you"},{"speaker":"Aaron Moncur","startTime":1631.8,"endTime":1634.74,"body":"can, you can try something"},{"speaker":"Aaron Moncur","startTime":1631.8,"endTime":1634.74,"body":"different. There's nothing that"},{"speaker":"Aaron Moncur","startTime":1634.74,"endTime":1638.1,"body":"says you spent four or six years"},{"speaker":"Aaron Moncur","startTime":1634.74,"endTime":1638.1,"body":"in college getting a degree in"},{"speaker":"Aaron Moncur","startTime":1638.1,"endTime":1640.26,"body":"engineering, and now that's the"},{"speaker":"Aaron Moncur","startTime":1638.1,"endTime":1640.26,"body":"only thing that you can"},{"speaker":"Nikolaj Kloch","startTime":1640.86,"endTime":1642.96,"body":"do exactly. And"},{"speaker":"Nikolaj Kloch","startTime":1640.86,"endTime":1642.96,"body":"there's a lot of creativity in"},{"speaker":"Nikolaj Kloch","startTime":1642.96,"endTime":1646.94,"body":"engineering. I think people"},{"speaker":"Nikolaj Kloch","startTime":1642.96,"endTime":1646.94,"body":"really separate the two. But you"},{"speaker":"Nikolaj Kloch","startTime":1646.94,"endTime":1649.94,"body":"have to be creative to come up"},{"speaker":"Nikolaj Kloch","startTime":1646.94,"endTime":1649.94,"body":"with a design, you know, to"},{"speaker":"Nikolaj Kloch","startTime":1649.94,"endTime":1653.48,"body":"figure out what the coding issue"},{"speaker":"Nikolaj Kloch","startTime":1649.94,"endTime":1653.48,"body":"is, you really have to think,"},{"speaker":"Nikolaj Kloch","startTime":1653.48,"endTime":1656.84,"body":"sit down, process it, and then"},{"speaker":"Nikolaj Kloch","startTime":1653.48,"endTime":1656.84,"body":"build a solution. So I don't"},{"speaker":"Nikolaj Kloch","startTime":1656.84,"endTime":1659.54,"body":"know why everyone says that"},{"speaker":"Nikolaj Kloch","startTime":1656.84,"endTime":1659.54,"body":"there's no creativity in"},{"speaker":"Nikolaj Kloch","startTime":1659.54,"endTime":1662.06,"body":"engineering. There is still a"},{"speaker":"Nikolaj Kloch","startTime":1659.54,"endTime":1662.06,"body":"lot. Look at all these designs."},{"speaker":"Nikolaj Kloch","startTime":1662.06,"endTime":1665.6,"body":"Look at the Tesla cyber truck. I"},{"speaker":"Nikolaj Kloch","startTime":1662.06,"endTime":1665.6,"body":"know there's a It's a"},{"speaker":"Nikolaj Kloch","startTime":1665.6599999999999,"endTime":1668.9199999999998,"body":"beautifully designed car. If you"},{"speaker":"Nikolaj Kloch","startTime":1665.6599999999999,"endTime":1668.9199999999998,"body":"think of it from a manufacturing"},{"speaker":"Nikolaj Kloch","startTime":1668.9199999999998,"endTime":1673.8999999999999,"body":"process, it's just all stamped"},{"speaker":"Nikolaj Kloch","startTime":1668.9199999999998,"endTime":1673.8999999999999,"body":"aluminum sheets. It's crazy, but"},{"speaker":"Nikolaj Kloch","startTime":1673.8999999999999,"endTime":1676.4199999999998,"body":"it's completely unique. There"},{"speaker":"Nikolaj Kloch","startTime":1673.8999999999999,"endTime":1676.4199999999998,"body":"was a lot of design thought that"},{"speaker":"Nikolaj Kloch","startTime":1676.4199999999998,"endTime":1680.98,"body":"went back into that. There was a"},{"speaker":"Nikolaj Kloch","startTime":1676.4199999999998,"endTime":1680.98,"body":"lot of creativity. We won't go"},{"speaker":"Nikolaj Kloch","startTime":1680.98,"endTime":1682.4199999999998,"body":"into Tesla's on this, but"},{"speaker":"Aaron Moncur","startTime":1685.24,"endTime":1687.8999999999999,"body":"Well, talk to me a"},{"speaker":"Aaron Moncur","startTime":1685.24,"endTime":1687.8999999999999,"body":"little bit about the upward"},{"speaker":"Aaron Moncur","startTime":1687.8999999999999,"endTime":1691.2,"body":"cycle that you emphasize with"},{"speaker":"Aaron Moncur","startTime":1687.8999999999999,"endTime":1691.2,"body":"your speakers, right leading to"},{"speaker":"Aaron Moncur","startTime":1691.44,"endTime":1694.2,"body":"more engagements, higher pay."},{"speaker":"Aaron Moncur","startTime":1691.44,"endTime":1694.2,"body":"What are some of those key"},{"speaker":"Aaron Moncur","startTime":1694.2,"endTime":1694.98,"body":"factors?"},{"speaker":"Nikolaj Kloch","startTime":1695.7,"endTime":1699.24,"body":"So it takes seven"},{"speaker":"Nikolaj Kloch","startTime":1695.7,"endTime":1699.24,"body":"touch points to create a sale. A"},{"speaker":"Nikolaj Kloch","startTime":1699.3,"endTime":1702.6,"body":"lot of these public speakers"},{"speaker":"Nikolaj Kloch","startTime":1699.3,"endTime":1702.6,"body":"come in and they'll publish a 60"},{"speaker":"Nikolaj Kloch","startTime":1702.6,"endTime":1706.1,"body":"minute video, and then they just"},{"speaker":"Nikolaj Kloch","startTime":1702.6,"endTime":1706.1,"body":"think people are gonna sit down"},{"speaker":"Nikolaj Kloch","startTime":1706.1,"endTime":1708.56,"body":"and watch that as they're"},{"speaker":"Nikolaj Kloch","startTime":1706.1,"endTime":1708.56,"body":"scrolling their LinkedIn feed,"},{"speaker":"Nikolaj Kloch","startTime":1708.56,"endTime":1713.36,"body":"or whatever that might be. It's"},{"speaker":"Nikolaj Kloch","startTime":1708.56,"endTime":1713.36,"body":"just the craziest thing to think"},{"speaker":"Nikolaj Kloch","startTime":1713.36,"endTime":1718.34,"body":"that you have 30 to 60 different"},{"speaker":"Nikolaj Kloch","startTime":1713.36,"endTime":1718.34,"body":"sound bites out of that that you"},{"speaker":"Nikolaj Kloch","startTime":1718.34,"endTime":1722.84,"body":"can pull out and have it in"},{"speaker":"Nikolaj Kloch","startTime":1718.34,"endTime":1722.84,"body":"slow, digestible clips. So if we"},{"speaker":"Nikolaj Kloch","startTime":1722.84,"endTime":1726.82,"body":"can break that up from the 300"},{"speaker":"Nikolaj Kloch","startTime":1722.84,"endTime":1726.82,"body":"speaking engagements that they"},{"speaker":"Nikolaj Kloch","startTime":1726.82,"endTime":1730.78,"body":"already have, break that up into"},{"speaker":"Nikolaj Kloch","startTime":1726.82,"endTime":1730.78,"body":"digestible clips. Make something"},{"speaker":"Nikolaj Kloch","startTime":1730.78,"endTime":1734.44,"body":"relevant that adds value to"},{"speaker":"Nikolaj Kloch","startTime":1730.78,"endTime":1734.44,"body":"people. There has to be value in"},{"speaker":"Nikolaj Kloch","startTime":1734.44,"endTime":1737.56,"body":"that, some sort of tip,"},{"speaker":"Nikolaj Kloch","startTime":1734.44,"endTime":1737.56,"body":"something they learned, it needs"},{"speaker":"Nikolaj Kloch","startTime":1737.56,"endTime":1740.86,"body":"to be something quickly"},{"speaker":"Nikolaj Kloch","startTime":1737.56,"endTime":1740.86,"body":"digestible. If it's under 90"},{"speaker":"Nikolaj Kloch","startTime":1740.86,"endTime":1745.3,"body":"seconds on social media, you'll"},{"speaker":"Nikolaj Kloch","startTime":1740.86,"endTime":1745.3,"body":"get twice the engagement. So if"},{"speaker":"Nikolaj Kloch","startTime":1745.3,"endTime":1749.1,"body":"you're doing a 10 minute video,"},{"speaker":"Nikolaj Kloch","startTime":1745.3,"endTime":1749.1,"body":"it's a lot harder to break that"},{"speaker":"Nikolaj Kloch","startTime":1749.1,"endTime":1752.6399999999999,"body":"down and hit that same"},{"speaker":"Nikolaj Kloch","startTime":1749.1,"endTime":1752.6399999999999,"body":"engagement. And then basically"},{"speaker":"Nikolaj Kloch","startTime":1752.6399999999999,"endTime":1756.4199999999998,"body":"pulling all this together on the"},{"speaker":"Nikolaj Kloch","startTime":1752.6399999999999,"endTime":1756.4199999999998,"body":"content side, you would then go"},{"speaker":"Nikolaj Kloch","startTime":1756.4199999999998,"endTime":1760.74,"body":"and pull out images out of the"},{"speaker":"Nikolaj Kloch","startTime":1756.4199999999998,"endTime":1760.74,"body":"videos, them on stage, them"},{"speaker":"Nikolaj Kloch","startTime":1760.74,"endTime":1764.46,"body":"speaking. And then you could"},{"speaker":"Nikolaj Kloch","startTime":1760.74,"endTime":1764.46,"body":"actually go and put a topic that"},{"speaker":"Nikolaj Kloch","startTime":1764.46,"endTime":1767.36,"body":"they want to be speaking on."},{"speaker":"Nikolaj Kloch","startTime":1764.46,"endTime":1767.36,"body":"Then they get the value in the"},{"speaker":"Nikolaj Kloch","startTime":1767.36,"endTime":1771.02,"body":"written post, so then they can"},{"speaker":"Nikolaj Kloch","startTime":1767.36,"endTime":1771.02,"body":"bridge out into other topics,"},{"speaker":"Nikolaj Kloch","startTime":1771.3799999999999,"endTime":1775.94,"body":"all of this together in a nicely"},{"speaker":"Nikolaj Kloch","startTime":1771.3799999999999,"endTime":1775.94,"body":"packaged, you know, content"},{"speaker":"Nikolaj Kloch","startTime":1775.94,"endTime":1780.02,"body":"solution is how they really get"},{"speaker":"Nikolaj Kloch","startTime":1775.94,"endTime":1780.02,"body":"the leverage to look like a"},{"speaker":"Nikolaj Kloch","startTime":1780.02,"endTime":1782.96,"body":"higher paid public speaker. Then"},{"speaker":"Nikolaj Kloch","startTime":1780.02,"endTime":1782.96,"body":"people are starting to reach out"},{"speaker":"Nikolaj Kloch","startTime":1782.96,"endTime":1786.52,"body":"on the sales touch points that I"},{"speaker":"Nikolaj Kloch","startTime":1782.96,"endTime":1786.52,"body":"just talked about. Then they get"},{"speaker":"Nikolaj Kloch","startTime":1786.52,"endTime":1789.28,"body":"more speaking engagements, and"},{"speaker":"Nikolaj Kloch","startTime":1786.52,"endTime":1789.28,"body":"it's an upward cycle because the"},{"speaker":"Nikolaj Kloch","startTime":1789.28,"endTime":1793.0,"body":"content looks better. They're"},{"speaker":"Nikolaj Kloch","startTime":1789.28,"endTime":1793.0,"body":"investing more. The camera gear"},{"speaker":"Nikolaj Kloch","startTime":1793.0,"endTime":1795.7,"body":"is better because they're"},{"speaker":"Nikolaj Kloch","startTime":1793.0,"endTime":1795.7,"body":"investing in it again. And it's"},{"speaker":"Nikolaj Kloch","startTime":1795.7,"endTime":1799.6,"body":"just that it gets easier and"},{"speaker":"Nikolaj Kloch","startTime":1795.7,"endTime":1799.6,"body":"easier to grow off of that front"},{"speaker":"Nikolaj Kloch","startTime":1799.96,"endTime":1803.02,"body":"if you invest at the front end,"},{"speaker":"Nikolaj Kloch","startTime":1799.96,"endTime":1803.02,"body":"which it's not fun to invest in"},{"speaker":"Nikolaj Kloch","startTime":1803.02,"endTime":1806.04,"body":"the front end if you're not"},{"speaker":"Nikolaj Kloch","startTime":1803.02,"endTime":1806.04,"body":"where you want to be, but it's a"},{"speaker":"Nikolaj Kloch","startTime":1806.04,"endTime":1810.0,"body":"lot easier to smash that if you"},{"speaker":"Nikolaj Kloch","startTime":1806.04,"endTime":1810.0,"body":"think on a longer cycle. So if"},{"speaker":"Nikolaj Kloch","startTime":1810.0,"endTime":1813.0,"body":"you think in a year, what that"},{"speaker":"Nikolaj Kloch","startTime":1810.0,"endTime":1813.0,"body":"could be, how many sales touch"},{"speaker":"Nikolaj Kloch","startTime":1813.0,"endTime":1815.1,"body":"points would that be? If you're"},{"speaker":"Nikolaj Kloch","startTime":1813.0,"endTime":1815.1,"body":"connecting with the right"},{"speaker":"Nikolaj Kloch","startTime":1815.1,"endTime":1820.6799999999998,"body":"people? Again, you can't be just"},{"speaker":"Nikolaj Kloch","startTime":1815.1,"endTime":1820.6799999999998,"body":"connecting with everybody or"},{"speaker":"Nikolaj Kloch","startTime":1820.6799999999998,"endTime":1823.9199999999998,"body":"following everybody. It needs to"},{"speaker":"Nikolaj Kloch","startTime":1820.6799999999998,"endTime":1823.9199999999998,"body":"be relevant to your message. It"},{"speaker":"Nikolaj Kloch","startTime":1823.9199999999998,"endTime":1827.36,"body":"needs to be the conference"},{"speaker":"Nikolaj Kloch","startTime":1823.9199999999998,"endTime":1827.36,"body":"leaders. It needs to be the"},{"speaker":"Nikolaj Kloch","startTime":1827.72,"endTime":1831.2,"body":"speaking coaches, everybody in"},{"speaker":"Nikolaj Kloch","startTime":1827.72,"endTime":1831.2,"body":"the industry, because if you can"},{"speaker":"Nikolaj Kloch","startTime":1831.2,"endTime":1834.9199999999998,"body":"hit those seven touch points,"},{"speaker":"Nikolaj Kloch","startTime":1831.2,"endTime":1834.9199999999998,"body":"those sales touch points, then"},{"speaker":"Nikolaj Kloch","startTime":1834.9199999999998,"endTime":1838.6399999999999,"body":"you can close another sale from"},{"speaker":"Nikolaj Kloch","startTime":1834.9199999999998,"endTime":1838.6399999999999,"body":"warm, inbound or outbound"},{"speaker":"Nikolaj Kloch","startTime":1839.4199999999998,"endTime":1843.62,"body":"messaging. So all of this is an"},{"speaker":"Nikolaj Kloch","startTime":1839.4199999999998,"endTime":1843.62,"body":"upward cycle, because you look"},{"speaker":"Nikolaj Kloch","startTime":1843.62,"endTime":1847.4199999999998,"body":"like you get paid more, then you"},{"speaker":"Nikolaj Kloch","startTime":1843.62,"endTime":1847.4199999999998,"body":"get paid more. And I kind of"},{"speaker":"Nikolaj Kloch","startTime":1847.4199999999998,"endTime":1850.0,"body":"always fall back on that,"},{"speaker":"Nikolaj Kloch","startTime":1847.4199999999998,"endTime":1850.0,"body":"because it's the easiest way to"},{"speaker":"Nikolaj Kloch","startTime":1850.0,"endTime":1853.3,"body":"describe it all. Of course,"},{"speaker":"Nikolaj Kloch","startTime":1850.0,"endTime":1853.3,"body":"there's hundreds, hundreds of"},{"speaker":"Nikolaj Kloch","startTime":1853.3,"endTime":1857.26,"body":"hours of work that goes into"},{"speaker":"Nikolaj Kloch","startTime":1853.3,"endTime":1857.26,"body":"that, but it's, it's simple, not"},{"speaker":"Nikolaj Kloch","startTime":1857.26,"endTime":1859.54,"body":"easy, if that makes sense, yeah."},{"speaker":"Aaron Moncur","startTime":1859.72,"endTime":1862.6599999999999,"body":"So you're, you're"},{"speaker":"Aaron Moncur","startTime":1859.72,"endTime":1862.6599999999999,"body":"leveraging consecutive wins,"},{"speaker":"Aaron Moncur","startTime":1862.6599999999999,"endTime":1865.36,"body":"like you leverage a success to"},{"speaker":"Aaron Moncur","startTime":1862.6599999999999,"endTime":1865.36,"body":"get into a bigger success, and"},{"speaker":"Aaron Moncur","startTime":1865.36,"endTime":1868.08,"body":"then you leverage that success"},{"speaker":"Aaron Moncur","startTime":1865.36,"endTime":1868.08,"body":"to get into a bigger success and"},{"speaker":"Aaron Moncur","startTime":1868.44,"endTime":1872.76,"body":"onwards and upwards. I imagine"},{"speaker":"Aaron Moncur","startTime":1868.44,"endTime":1872.76,"body":"there are maybe some engineers"},{"speaker":"Aaron Moncur","startTime":1872.76,"endTime":1875.82,"body":"right now listening to this,"},{"speaker":"Aaron Moncur","startTime":1872.76,"endTime":1875.82,"body":"thinking, why do I need to know"},{"speaker":"Aaron Moncur","startTime":1875.82,"endTime":1879.4199999999998,"body":"any of this? I have no interest"},{"speaker":"Aaron Moncur","startTime":1875.82,"endTime":1879.4199999999998,"body":"in being a videographer or"},{"speaker":"Aaron Moncur","startTime":1879.4199999999998,"endTime":1882.8999999999999,"body":"working with public speakers."},{"speaker":"Aaron Moncur","startTime":1879.4199999999998,"endTime":1882.8999999999999,"body":"But here's here's why this is"},{"speaker":"Aaron Moncur","startTime":1882.8999999999999,"endTime":1888.2,"body":"useful. I am an engineer. And"},{"speaker":"Aaron Moncur","startTime":1882.8999999999999,"endTime":1888.2,"body":"have been for 20 years now, and"},{"speaker":"Aaron Moncur","startTime":1888.2,"endTime":1892.94,"body":"intend to continue being an"},{"speaker":"Aaron Moncur","startTime":1888.2,"endTime":1892.94,"body":"engineer. And I actually spend a"},{"speaker":"Aaron Moncur","startTime":1892.94,"endTime":1899.1799999999998,"body":"not in what's the word, I'm"},{"speaker":"Aaron Moncur","startTime":1892.94,"endTime":1899.1799999999998,"body":"looking for a non trivial amount"},{"speaker":"Aaron Moncur","startTime":1899.1799999999998,"endTime":1904.82,"body":"of time doing photography and"},{"speaker":"Aaron Moncur","startTime":1899.1799999999998,"endTime":1904.82,"body":"videography as a tool to promote"},{"speaker":"Aaron Moncur","startTime":1904.82,"endTime":1908.3799999999999,"body":"my business. And I actually"},{"speaker":"Aaron Moncur","startTime":1904.82,"endTime":1908.3799999999999,"body":"started a photography company"},{"speaker":"Aaron Moncur","startTime":1908.3799999999999,"endTime":1911.62,"body":"with a buddy of mine many years"},{"speaker":"Aaron Moncur","startTime":1908.3799999999999,"endTime":1911.62,"body":"ago. We ran it just a side"},{"speaker":"Aaron Moncur","startTime":1911.62,"endTime":1915.3999999999999,"body":"hustle, like 15 years ago. And"},{"speaker":"Aaron Moncur","startTime":1911.62,"endTime":1915.3999999999999,"body":"those skills have served me so"},{"speaker":"Aaron Moncur","startTime":1915.3999999999999,"endTime":1919.24,"body":"well, because I've been able to"},{"speaker":"Aaron Moncur","startTime":1915.3999999999999,"endTime":1919.24,"body":"get really lovely, beautiful"},{"speaker":"Aaron Moncur","startTime":1919.24,"endTime":1922.84,"body":"pictures of equipment and"},{"speaker":"Aaron Moncur","startTime":1919.24,"endTime":1922.84,"body":"products that we've developed."},{"speaker":"Aaron Moncur","startTime":1922.96,"endTime":1925.6599999999999,"body":"And it's just like you said,"},{"speaker":"Aaron Moncur","startTime":1922.96,"endTime":1925.6599999999999,"body":"Nikki, right? You leverage these"},{"speaker":"Aaron Moncur","startTime":1925.6599999999999,"endTime":1928.5,"body":"wins, right? We deliver a"},{"speaker":"Aaron Moncur","startTime":1925.6599999999999,"endTime":1928.5,"body":"product to a customer, we get"},{"speaker":"Aaron Moncur","startTime":1928.5,"endTime":1932.6399999999999,"body":"some really, you know, cool"},{"speaker":"Aaron Moncur","startTime":1928.5,"endTime":1932.6399999999999,"body":"looking photos or video of this"},{"speaker":"Aaron Moncur","startTime":1932.6399999999999,"endTime":1935.1599999999999,"body":"product, and then we put it on"},{"speaker":"Aaron Moncur","startTime":1932.6399999999999,"endTime":1935.1599999999999,"body":"our website and say, hey, look"},{"speaker":"Aaron Moncur","startTime":1935.1599999999999,"endTime":1937.8,"body":"what we did. And it looks very"},{"speaker":"Aaron Moncur","startTime":1935.1599999999999,"endTime":1937.8,"body":"professional, right? It looks"},{"speaker":"Aaron Moncur","startTime":1937.8,"endTime":1940.74,"body":"like we're higher end than we"},{"speaker":"Aaron Moncur","startTime":1937.8,"endTime":1940.74,"body":"actually are, because we have"},{"speaker":"Aaron Moncur","startTime":1940.86,"endTime":1944.1,"body":"really nice looking pictures and"},{"speaker":"Aaron Moncur","startTime":1940.86,"endTime":1944.1,"body":"video of these things. And you"},{"speaker":"Aaron Moncur","startTime":1944.1,"endTime":1946.58,"body":"throw some lights in there, and"},{"speaker":"Aaron Moncur","startTime":1944.1,"endTime":1946.58,"body":"you get a nice lens and some"},{"speaker":"Aaron Moncur","startTime":1946.58,"endTime":1949.52,"body":"blur in the background, and all"},{"speaker":"Aaron Moncur","startTime":1946.58,"endTime":1949.52,"body":"of a sudden, you know you look"},{"speaker":"Aaron Moncur","startTime":1949.6399999999999,"endTime":1952.28,"body":"legit. You look like you know"},{"speaker":"Aaron Moncur","startTime":1949.6399999999999,"endTime":1952.28,"body":"what you're doing. And maybe"},{"speaker":"Aaron Moncur","startTime":1952.28,"endTime":1955.7,"body":"photography or videography,"},{"speaker":"Aaron Moncur","startTime":1952.28,"endTime":1955.7,"body":"videography is not the tool for"},{"speaker":"Aaron Moncur","startTime":1955.76,"endTime":1959.3,"body":"for you, dear listener, right"},{"speaker":"Aaron Moncur","startTime":1955.76,"endTime":1959.3,"body":"now, but perhaps there's another"},{"speaker":"Aaron Moncur","startTime":1960.1399999999999,"endTime":1963.3799999999999,"body":"supplementary skill that you"},{"speaker":"Aaron Moncur","startTime":1960.1399999999999,"endTime":1963.3799999999999,"body":"could learn that would just"},{"speaker":"Aaron Moncur","startTime":1963.3799999999999,"endTime":1966.28,"body":"enhance your career, your"},{"speaker":"Aaron Moncur","startTime":1963.3799999999999,"endTime":1966.28,"body":"growth, your engineering"},{"speaker":"Aaron Moncur","startTime":1966.28,"endTime":1969.28,"body":"trajectory that much more. I"},{"speaker":"Aaron Moncur","startTime":1966.28,"endTime":1969.28,"body":"don't know what that is, but you"},{"speaker":"Aaron Moncur","startTime":1969.28,"endTime":1972.52,"body":"know, hopefully you can"},{"speaker":"Aaron Moncur","startTime":1969.28,"endTime":1972.52,"body":"understand the concept and apply"},{"speaker":"Aaron Moncur","startTime":1972.52,"endTime":1974.5,"body":"it to whatever that might be for"},{"speaker":"Aaron Moncur","startTime":1972.52,"endTime":1974.5,"body":"you"},{"speaker":"Nikolaj Kloch","startTime":1974.8,"endTime":1976.8999999999999,"body":"exactly. And I do"},{"speaker":"Nikolaj Kloch","startTime":1974.8,"endTime":1976.8999999999999,"body":"want to bridge the other side"},{"speaker":"Nikolaj Kloch","startTime":1976.8999999999999,"endTime":1979.36,"body":"too, which public speaking is"},{"speaker":"Nikolaj Kloch","startTime":1976.8999999999999,"endTime":1979.36,"body":"one of the highest leverage"},{"speaker":"Nikolaj Kloch","startTime":1979.36,"endTime":1982.06,"body":"skills you can learn for your"},{"speaker":"Nikolaj Kloch","startTime":1979.36,"endTime":1982.06,"body":"engineering career, because you"},{"speaker":"Nikolaj Kloch","startTime":1982.06,"endTime":1985.0,"body":"have a lot of presentations. If"},{"speaker":"Nikolaj Kloch","startTime":1982.06,"endTime":1985.0,"body":"you can do that confidently, you"},{"speaker":"Nikolaj Kloch","startTime":1985.0,"endTime":1988.02,"body":"will stand out from the pack,"},{"speaker":"Nikolaj Kloch","startTime":1985.0,"endTime":1988.02,"body":"you will absolutely grow on that"},{"speaker":"Nikolaj Kloch","startTime":1988.02,"endTime":1990.8999999999999,"body":"front, even if it's just"},{"speaker":"Nikolaj Kloch","startTime":1988.02,"endTime":1990.8999999999999,"body":"internally to your business,"},{"speaker":"Nikolaj Kloch","startTime":1990.8999999999999,"endTime":1991.9199999999998,"body":"right? Yeah,"},{"speaker":"Aaron Moncur","startTime":1992.28,"endTime":1994.08,"body":"that's a great"},{"speaker":"Aaron Moncur","startTime":1992.28,"endTime":1994.08,"body":"point. What are some pro tips"},{"speaker":"Aaron Moncur","startTime":1994.08,"endTime":1997.26,"body":"that you can share about public"},{"speaker":"Aaron Moncur","startTime":1994.08,"endTime":1997.26,"body":"speaking that engineers could"},{"speaker":"Aaron Moncur","startTime":1997.26,"endTime":1999.8999999999999,"body":"use in their presentations to"},{"speaker":"Aaron Moncur","startTime":1997.26,"endTime":1999.8999999999999,"body":"their management, their"},{"speaker":"Aaron Moncur","startTime":1999.8999999999999,"endTime":2002.4199999999998,"body":"leadership, their stakeholders?"},{"speaker":"Aaron Moncur","startTime":1999.8999999999999,"endTime":2002.4199999999998,"body":"So"},{"speaker":"Nikolaj Kloch","startTime":2002.48,"endTime":2005.0,"body":"absolutely don't"},{"speaker":"Nikolaj Kloch","startTime":2002.48,"endTime":2005.0,"body":"try and just memorize the"},{"speaker":"Nikolaj Kloch","startTime":2005.0,"endTime":2007.72,"body":"slides, but don't try and read"},{"speaker":"Nikolaj Kloch","startTime":2005.0,"endTime":2007.72,"body":"everything off. If you can run"},{"speaker":"Nikolaj Kloch","startTime":2007.72,"endTime":2010.12,"body":"through that slide five times,"},{"speaker":"Nikolaj Kloch","startTime":2007.72,"endTime":2010.12,"body":"you will be better than"},{"speaker":"Nikolaj Kloch","startTime":2010.3,"endTime":2012.94,"body":"everybody in the room, I promise"},{"speaker":"Nikolaj Kloch","startTime":2010.3,"endTime":2012.94,"body":"you, if you can just run through"},{"speaker":"Nikolaj Kloch","startTime":2012.94,"endTime":2017.08,"body":"it five times, and then the"},{"speaker":"Nikolaj Kloch","startTime":2012.94,"endTime":2017.08,"body":"easiest way to get out of the"},{"speaker":"Nikolaj Kloch","startTime":2017.2,"endTime":2021.7,"body":"nervousness feeling is really to"},{"speaker":"Nikolaj Kloch","startTime":2017.2,"endTime":2021.7,"body":"join a Toastmasters or something"},{"speaker":"Nikolaj Kloch","startTime":2021.7,"endTime":2025.1799999999998,"body":"like that. Locally, it's free"},{"speaker":"Nikolaj Kloch","startTime":2021.7,"endTime":2025.1799999999998,"body":"until you sign up on a program,"},{"speaker":"Nikolaj Kloch","startTime":2025.72,"endTime":2028.8,"body":"something like that, or just"},{"speaker":"Nikolaj Kloch","startTime":2025.72,"endTime":2028.8,"body":"get, you know, a friend, in the"},{"speaker":"Nikolaj Kloch","startTime":2028.8,"endTime":2031.6799999999998,"body":"room, and then just try and give"},{"speaker":"Nikolaj Kloch","startTime":2028.8,"endTime":2031.6799999999998,"body":"it to them and see what they"},{"speaker":"Nikolaj Kloch","startTime":2031.6799999999998,"endTime":2034.9199999999998,"body":"think. This gets easier. It's"},{"speaker":"Nikolaj Kloch","startTime":2031.6799999999998,"endTime":2034.9199999999998,"body":"the exact same thing as"},{"speaker":"Nikolaj Kloch","startTime":2034.9199999999998,"endTime":2038.6399999999999,"body":"engineering. You were so"},{"speaker":"Nikolaj Kloch","startTime":2034.9199999999998,"endTime":2038.6399999999999,"body":"terrified with your first exam,"},{"speaker":"Nikolaj Kloch","startTime":2039.1799999999998,"endTime":2042.78,"body":"and you saw that big fat 60 or"},{"speaker":"Nikolaj Kloch","startTime":2039.1799999999998,"endTime":2042.78,"body":"whatever you got. I know every"},{"speaker":"Nikolaj Kloch","startTime":2042.78,"endTime":2045.86,"body":"engineer at every school has"},{"speaker":"Nikolaj Kloch","startTime":2042.78,"endTime":2045.86,"body":"that, that bell curve that is"},{"speaker":"Nikolaj Kloch","startTime":2045.86,"endTime":2050.78,"body":"absolutely skewed to the left."},{"speaker":"Nikolaj Kloch","startTime":2045.86,"endTime":2050.78,"body":"But it gets easier. You get more"},{"speaker":"Nikolaj Kloch","startTime":2050.78,"endTime":2055.1,"body":"confident. You grow from that. I"},{"speaker":"Nikolaj Kloch","startTime":2050.78,"endTime":2055.1,"body":"would suggest also maybe not"},{"speaker":"Nikolaj Kloch","startTime":2055.1,"endTime":2058.88,"body":"starting public speaking in a"},{"speaker":"Nikolaj Kloch","startTime":2055.1,"endTime":2058.88,"body":"high stakes meeting. It's a lot"},{"speaker":"Nikolaj Kloch","startTime":2058.88,"endTime":2062.3,"body":"easier to go and teach on a"},{"speaker":"Nikolaj Kloch","startTime":2058.88,"endTime":2062.3,"body":"breakout topic that your company"},{"speaker":"Nikolaj Kloch","startTime":2062.3,"endTime":2065.48,"body":"is actually starting to"},{"speaker":"Nikolaj Kloch","startTime":2062.3,"endTime":2065.48,"body":"investigate. If that's AI in"},{"speaker":"Nikolaj Kloch","startTime":2065.48,"endTime":2067.9,"body":"your business, if that's"},{"speaker":"Nikolaj Kloch","startTime":2065.48,"endTime":2067.9,"body":"whatever you know, and there's"},{"speaker":"Nikolaj Kloch","startTime":2067.9,"endTime":2070.96,"body":"going to be a room full of five"},{"speaker":"Nikolaj Kloch","startTime":2067.9,"endTime":2070.96,"body":"people, it might be 10 people."},{"speaker":"Nikolaj Kloch","startTime":2070.96,"endTime":2074.38,"body":"It's not going to be 100 people."},{"speaker":"Nikolaj Kloch","startTime":2070.96,"endTime":2074.38,"body":"Those Breakout Rooms usually"},{"speaker":"Nikolaj Kloch","startTime":2074.38,"endTime":2078.28,"body":"don't have that many attendees,"},{"speaker":"Nikolaj Kloch","startTime":2074.38,"endTime":2078.28,"body":"right? It's low stakes, it's"},{"speaker":"Nikolaj Kloch","startTime":2078.28,"endTime":2082.3,"body":"easy, it's fun. You can actually"},{"speaker":"Nikolaj Kloch","startTime":2078.28,"endTime":2082.3,"body":"get interactive. Another great"},{"speaker":"Nikolaj Kloch","startTime":2082.3,"endTime":2085.8,"body":"tip is to get the audience"},{"speaker":"Nikolaj Kloch","startTime":2082.3,"endTime":2085.8,"body":"moving, whether that be things"},{"speaker":"Nikolaj Kloch","startTime":2085.8,"endTime":2088.2000000000003,"body":"along the wall, you know,"},{"speaker":"Nikolaj Kloch","startTime":2085.8,"endTime":2088.2000000000003,"body":"posters, and getting them to do"},{"speaker":"Nikolaj Kloch","startTime":2088.2000000000003,"endTime":2091.74,"body":"some sort of activity if they're"},{"speaker":"Nikolaj Kloch","startTime":2088.2000000000003,"endTime":2091.74,"body":"moving, the focus is off of you"},{"speaker":"Nikolaj Kloch","startTime":2091.74,"endTime":2096.18,"body":"and your own brain. The focus"},{"speaker":"Nikolaj Kloch","startTime":2091.74,"endTime":2096.18,"body":"really isn't on you. If they're"},{"speaker":"Nikolaj Kloch","startTime":2096.18,"endTime":2098.7,"body":"staring at you during the"},{"speaker":"Nikolaj Kloch","startTime":2096.18,"endTime":2098.7,"body":"presentation, their mind is a"},{"speaker":"Nikolaj Kloch","startTime":2098.7,"endTime":2101.94,"body":"billion other places, but it's"},{"speaker":"Nikolaj Kloch","startTime":2098.7,"endTime":2101.94,"body":"really hard to connect that.in"},{"speaker":"Nikolaj Kloch","startTime":2102.24,"endTime":2105.12,"body":"their heads, but getting them up"},{"speaker":"Nikolaj Kloch","startTime":2102.24,"endTime":2105.12,"body":"and moving and doing something"},{"speaker":"Nikolaj Kloch","startTime":2105.12,"endTime":2108.3199999999997,"body":"in the room is the easiest way"},{"speaker":"Nikolaj Kloch","startTime":2105.12,"endTime":2108.3199999999997,"body":"to make our brains turn off and"},{"speaker":"Nikolaj Kloch","startTime":2108.3199999999997,"endTime":2111.68,"body":"go, Okay, they're focused on"},{"speaker":"Nikolaj Kloch","startTime":2108.3199999999997,"endTime":2111.68,"body":"other things, you know? And"},{"speaker":"Nikolaj Kloch","startTime":2111.74,"endTime":2115.94,"body":"that's it's it gets way easier"},{"speaker":"Nikolaj Kloch","startTime":2111.74,"endTime":2115.94,"body":"the more you do it. It'll never"},{"speaker":"Nikolaj Kloch","startTime":2115.94,"endTime":2118.58,"body":"be as hard as that first time"},{"speaker":"Nikolaj Kloch","startTime":2115.94,"endTime":2118.58,"body":"you get up and stand in front of"},{"speaker":"Nikolaj Kloch","startTime":2118.58,"endTime":2121.7,"body":"other people. But if you can"},{"speaker":"Nikolaj Kloch","startTime":2118.58,"endTime":2121.7,"body":"speak as an engineer, you will"},{"speaker":"Nikolaj Kloch","startTime":2121.7,"endTime":2127.48,"body":"go places in any any business."},{"speaker":"Nikolaj Kloch","startTime":2121.7,"endTime":2127.48,"body":"So to start practicing trial by"},{"speaker":"Nikolaj Kloch","startTime":2127.48,"endTime":2129.22,"body":"fire. I'm"},{"speaker":"Aaron Moncur","startTime":2129.22,"endTime":2132.7,"body":"curious about what"},{"speaker":"Aaron Moncur","startTime":2129.22,"endTime":2132.7,"body":"kind of gear that you use, what"},{"speaker":"Aaron Moncur","startTime":2132.7,"endTime":2138.4,"body":"editing software, and what"},{"speaker":"Aaron Moncur","startTime":2132.7,"endTime":2138.4,"body":"cinematic camera or video camera"},{"speaker":"Aaron Moncur","startTime":2138.4,"endTime":2140.32,"body":"that you're using, what kind of"},{"speaker":"Aaron Moncur","startTime":2138.4,"endTime":2140.32,"body":"lenses?"},{"speaker":"Nikolaj Kloch","startTime":2140.98,"endTime":2143.92,"body":"Yeah, absolutely."},{"speaker":"Nikolaj Kloch","startTime":2140.98,"endTime":2143.92,"body":"So I have the Sony FX three."},{"speaker":"Nikolaj Kloch","startTime":2144.52,"endTime":2148.98,"body":"It's a Netflix approved camera"},{"speaker":"Nikolaj Kloch","startTime":2144.52,"endTime":2148.98,"body":"that's a big one for public"},{"speaker":"Nikolaj Kloch","startTime":2148.98,"endTime":2152.7599999999998,"body":"speakers. Nobody cares about the"},{"speaker":"Nikolaj Kloch","startTime":2148.98,"endTime":2152.7599999999998,"body":"camera type specifically, but"},{"speaker":"Nikolaj Kloch","startTime":2152.7599999999998,"endTime":2155.88,"body":"you make a lot of people less"},{"speaker":"Nikolaj Kloch","startTime":2152.7599999999998,"endTime":2155.88,"body":"nervous if you say Netflix"},{"speaker":"Nikolaj Kloch","startTime":2155.88,"endTime":2156.48,"body":"approved."},{"speaker":"Aaron Moncur","startTime":2158.219,"endTime":2160.319,"body":"Netflix approved."},{"speaker":"Aaron Moncur","startTime":2158.219,"endTime":2160.319,"body":"They shot"},{"speaker":"Nikolaj Kloch","startTime":2160.32,"endTime":2163.08,"body":"full films on it."},{"speaker":"Nikolaj Kloch","startTime":2160.32,"endTime":2163.08,"body":"So there's a few films you can"},{"speaker":"Nikolaj Kloch","startTime":2163.08,"endTime":2165.42,"body":"Google it. I can't remember"},{"speaker":"Nikolaj Kloch","startTime":2163.08,"endTime":2165.42,"body":"exactly. I think one's the"},{"speaker":"Nikolaj Kloch","startTime":2165.42,"endTime":2170.72,"body":"Creator, but it just means that"},{"speaker":"Nikolaj Kloch","startTime":2165.42,"endTime":2170.72,"body":"it is approved for you to film a"},{"speaker":"Nikolaj Kloch","startTime":2170.7799999999997,"endTime":2174.2,"body":"movie on this camera, and they"},{"speaker":"Nikolaj Kloch","startTime":2170.7799999999997,"endTime":2174.2,"body":"will post it. They will upload"},{"speaker":"Nikolaj Kloch","startTime":2174.2,"endTime":2178.4,"body":"it to their network, wireless"},{"speaker":"Nikolaj Kloch","startTime":2174.2,"endTime":2178.4,"body":"mics. I have a bunch of lights,"},{"speaker":"Nikolaj Kloch","startTime":2178.7599999999998,"endTime":2185.36,"body":"24 to 70 GM. Two is the best"},{"speaker":"Nikolaj Kloch","startTime":2178.7599999999998,"endTime":2185.36,"body":"lens all around for these. You"},{"speaker":"Nikolaj Kloch","startTime":2185.36,"endTime":2189.7,"body":"know. Know, close tied up shots"},{"speaker":"Nikolaj Kloch","startTime":2185.36,"endTime":2189.7,"body":"and then the far away shots, it"},{"speaker":"Nikolaj Kloch","startTime":2189.7,"endTime":2196.18,"body":"gives a good blur behind the the"},{"speaker":"Nikolaj Kloch","startTime":2189.7,"endTime":2196.18,"body":"clients as well. So again,"},{"speaker":"Nikolaj Kloch","startTime":2196.18,"endTime":2199.36,"body":"lighting would be not again, but"},{"speaker":"Nikolaj Kloch","startTime":2196.18,"endTime":2199.36,"body":"lighting would be the most"},{"speaker":"Nikolaj Kloch","startTime":2199.36,"endTime":2202.48,"body":"important thing you can do for"},{"speaker":"Nikolaj Kloch","startTime":2199.36,"endTime":2202.48,"body":"your shot. It's absolutely comes"},{"speaker":"Nikolaj Kloch","startTime":2202.48,"endTime":2205.48,"body":"down to lighting. If you can get"},{"speaker":"Nikolaj Kloch","startTime":2202.48,"endTime":2205.48,"body":"a nice warm light at a 45 degree"},{"speaker":"Nikolaj Kloch","startTime":2205.48,"endTime":2208.14,"body":"angle off the camera, it will"},{"speaker":"Nikolaj Kloch","startTime":2205.48,"endTime":2208.14,"body":"make your camera look $3,000"},{"speaker":"Nikolaj Kloch","startTime":2208.86,"endTime":2212.58,"body":"more expensive. Or you could"},{"speaker":"Nikolaj Kloch","startTime":2208.86,"endTime":2212.58,"body":"take a $10,000 camera into harsh"},{"speaker":"Nikolaj Kloch","startTime":2212.58,"endTime":2216.0,"body":"light without like an ND filter"},{"speaker":"Nikolaj Kloch","startTime":2212.58,"endTime":2216.0,"body":"or something, it'll blow out"},{"speaker":"Nikolaj Kloch","startTime":2216.0,"endTime":2220.2,"body":"your shot. So it comes down to"},{"speaker":"Nikolaj Kloch","startTime":2216.0,"endTime":2220.2,"body":"tools, and you don't have to"},{"speaker":"Nikolaj Kloch","startTime":2220.2,"endTime":2222.96,"body":"have the most expensive to stand"},{"speaker":"Nikolaj Kloch","startTime":2220.2,"endTime":2222.96,"body":"out. If your editing is"},{"speaker":"Nikolaj Kloch","startTime":2222.96,"endTime":2225.86,"body":"incredible and the video isn't,"},{"speaker":"Nikolaj Kloch","startTime":2222.96,"endTime":2225.86,"body":"then you know you can make up"},{"speaker":"Nikolaj Kloch","startTime":2225.86,"endTime":2227.0,"body":"for it other places."},{"speaker":"Aaron Moncur","startTime":2227.24,"endTime":2230.42,"body":"It's funny that"},{"speaker":"Aaron Moncur","startTime":2227.24,"endTime":2230.42,"body":"you say that I would always back"},{"speaker":"Aaron Moncur","startTime":2230.42,"endTime":2233.6,"body":"in my photography days, people"},{"speaker":"Aaron Moncur","startTime":2230.42,"endTime":2233.6,"body":"would ask me what kind of camera"},{"speaker":"Aaron Moncur","startTime":2233.6,"endTime":2235.58,"body":"I use, and I would always say"},{"speaker":"Aaron Moncur","startTime":2233.6,"endTime":2235.58,"body":"the camera is the least"},{"speaker":"Aaron Moncur","startTime":2235.58,"endTime":2239.54,"body":"important part of the equation."},{"speaker":"Aaron Moncur","startTime":2235.58,"endTime":2239.54,"body":"Lighting is the most important."},{"speaker":"Aaron Moncur","startTime":2239.72,"endTime":2243.38,"body":"And then I think your glass, the"},{"speaker":"Aaron Moncur","startTime":2239.72,"endTime":2243.38,"body":"lenses that you're using and"},{"speaker":"Aaron Moncur","startTime":2243.38,"endTime":2247.24,"body":"maybe editing, are maybe tied in"},{"speaker":"Aaron Moncur","startTime":2243.38,"endTime":2247.24,"body":"second place, and then the"},{"speaker":"Aaron Moncur","startTime":2247.24,"endTime":2250.24,"body":"camera body that you're using is"},{"speaker":"Aaron Moncur","startTime":2247.24,"endTime":2250.24,"body":"kind of in last place, as long"},{"speaker":"Aaron Moncur","startTime":2250.24,"endTime":2252.34,"body":"as it's like 30% and"},{"speaker":"Nikolaj Kloch","startTime":2252.58,"endTime":2255.88,"body":"then it kind of"},{"speaker":"Nikolaj Kloch","startTime":2252.58,"endTime":2255.88,"body":"stacks on each other. And for"},{"speaker":"Nikolaj Kloch","startTime":2255.88,"endTime":2259.9,"body":"the editing software I'm using"},{"speaker":"Nikolaj Kloch","startTime":2255.88,"endTime":2259.9,"body":"the Adobe suite and the Adobe"},{"speaker":"Nikolaj Kloch","startTime":2259.9,"endTime":2264.88,"body":"Premiere and After Effects, if I"},{"speaker":"Nikolaj Kloch","startTime":2259.9,"endTime":2264.88,"body":"think the powerful thing about"},{"speaker":"Nikolaj Kloch","startTime":2264.88,"endTime":2268.2,"body":"being engineer as well is the"},{"speaker":"Nikolaj Kloch","startTime":2264.88,"endTime":2268.2,"body":"fact that you can take 3d"},{"speaker":"Nikolaj Kloch","startTime":2268.32,"endTime":2272.52,"body":"modeling and put those into"},{"speaker":"Nikolaj Kloch","startTime":2268.32,"endTime":2272.52,"body":"scenes. You can actually go into"},{"speaker":"Nikolaj Kloch","startTime":2272.52,"endTime":2275.46,"body":"After Effects and start doing"},{"speaker":"Nikolaj Kloch","startTime":2272.52,"endTime":2275.46,"body":"renderings, you know, looking at"},{"speaker":"Nikolaj Kloch","startTime":2275.46,"endTime":2277.92,"body":"the lighting, the angles, the"},{"speaker":"Nikolaj Kloch","startTime":2275.46,"endTime":2277.92,"body":"drop shadows, all of these"},{"speaker":"Nikolaj Kloch","startTime":2277.92,"endTime":2281.16,"body":"things, with a model that you"},{"speaker":"Nikolaj Kloch","startTime":2277.92,"endTime":2281.16,"body":"made in 10 minutes that looks"},{"speaker":"Nikolaj Kloch","startTime":2281.16,"endTime":2285.36,"body":"like you've put hours, 1000s of"},{"speaker":"Nikolaj Kloch","startTime":2281.16,"endTime":2285.36,"body":"hours into it. I mean, I've done"},{"speaker":"Nikolaj Kloch","startTime":2285.36,"endTime":2290.66,"body":"Catia SolidWorks fusion, 360 and"},{"speaker":"Nikolaj Kloch","startTime":2285.36,"endTime":2290.66,"body":"that is a super powerful skill"},{"speaker":"Nikolaj Kloch","startTime":2290.66,"endTime":2293.2999999999997,"body":"set to have in today's age, even"},{"speaker":"Nikolaj Kloch","startTime":2290.66,"endTime":2293.2999999999997,"body":"if"},{"speaker":"Aaron Moncur","startTime":2293.2999999999997,"endTime":2295.2799999999997,"body":"you don't want to"},{"speaker":"Aaron Moncur","startTime":2293.2999999999997,"endTime":2295.2799999999997,"body":"have no idea you could do that."},{"speaker":"Aaron Moncur","startTime":2295.34,"endTime":2297.7999999999997,"body":"You can import, like a"},{"speaker":"Aaron Moncur","startTime":2295.34,"endTime":2297.7999999999997,"body":"SolidWorks model, I don't know,"},{"speaker":"Aaron Moncur","startTime":2297.7999999999997,"endTime":2301.34,"body":"a separate digest or something,"},{"speaker":"Aaron Moncur","startTime":2297.7999999999997,"endTime":2301.34,"body":"into After Effects, and then"},{"speaker":"Aaron Moncur","startTime":2301.52,"endTime":2305.9,"body":"render that in esteemed"},{"speaker":"Aaron Moncur","startTime":2301.52,"endTime":2305.9,"body":"interesting it's super"},{"speaker":"Nikolaj Kloch","startTime":2305.9,"endTime":2309.2799999999997,"body":"low weight, so"},{"speaker":"Nikolaj Kloch","startTime":2305.9,"endTime":2309.2799999999997,"body":"it's not like a high detail, but"},{"speaker":"Nikolaj Kloch","startTime":2309.2799999999997,"endTime":2312.94,"body":"it renders in high detail. You"},{"speaker":"Nikolaj Kloch","startTime":2309.2799999999997,"endTime":2312.94,"body":"can actually bring them in. You"},{"speaker":"Nikolaj Kloch","startTime":2312.94,"endTime":2317.32,"body":"don't need these other software"},{"speaker":"Nikolaj Kloch","startTime":2312.94,"endTime":2317.32,"body":"suites to do it anymore. It's"},{"speaker":"Nikolaj Kloch","startTime":2317.32,"endTime":2320.7999999999997,"body":"getting a lot easier, a lot"},{"speaker":"Nikolaj Kloch","startTime":2317.32,"endTime":2320.7999999999997,"body":"quicker. There's plugins with AI"},{"speaker":"Nikolaj Kloch","startTime":2320.7999999999997,"endTime":2323.2,"body":"where you can just write a"},{"speaker":"Nikolaj Kloch","startTime":2320.7999999999997,"endTime":2323.2,"body":"prompt and it'll produce the"},{"speaker":"Nikolaj Kloch","startTime":2323.2,"endTime":2326.16,"body":"model. Don't do that if you're"},{"speaker":"Nikolaj Kloch","startTime":2323.2,"endTime":2326.16,"body":"an engineer, you have that. You"},{"speaker":"Nikolaj Kloch","startTime":2326.16,"endTime":2331.14,"body":"have such a good skill set that"},{"speaker":"Nikolaj Kloch","startTime":2326.16,"endTime":2331.14,"body":"took years to learn, that makes"},{"speaker":"Nikolaj Kloch","startTime":2331.14,"endTime":2332.22,"body":"you stand out, right?"},{"speaker":"Aaron Moncur","startTime":2332.34,"endTime":2334.08,"body":"That's really"},{"speaker":"Aaron Moncur","startTime":2332.34,"endTime":2334.08,"body":"cool. What's an example of"},{"speaker":"Aaron Moncur","startTime":2334.08,"endTime":2336.66,"body":"something you would model and"},{"speaker":"Aaron Moncur","startTime":2334.08,"endTime":2336.66,"body":"then use that in a scene, like,"},{"speaker":"Aaron Moncur","startTime":2336.7799999999997,"endTime":2339.36,"body":"I don't know, a microphone or"},{"speaker":"Aaron Moncur","startTime":2336.7799999999997,"endTime":2339.36,"body":"something. So"},{"speaker":"Nikolaj Kloch","startTime":2339.36,"endTime":2342.24,"body":"a really easy one"},{"speaker":"Nikolaj Kloch","startTime":2339.36,"endTime":2342.24,"body":"would be to hang a microphone"},{"speaker":"Nikolaj Kloch","startTime":2342.24,"endTime":2350.42,"body":"off of a string. You film it in"},{"speaker":"Nikolaj Kloch","startTime":2342.24,"endTime":2350.42,"body":"'em. D model, making that from"},{"speaker":"Nikolaj Kloch","startTime":2350.42,"endTime":2355.82,"body":"the person to your your video,"},{"speaker":"Nikolaj Kloch","startTime":2350.42,"endTime":2355.82,"body":"there's for products. That's a"},{"speaker":"Nikolaj Kloch","startTime":2355.82,"endTime":2359.42,"body":"really easy one. For a can, a"},{"speaker":"Nikolaj Kloch","startTime":2355.82,"endTime":2359.42,"body":"bag of chips, a medical"},{"speaker":"Nikolaj Kloch","startTime":2359.42,"endTime":2364.34,"body":"prototype, you could absolutely"},{"speaker":"Nikolaj Kloch","startTime":2359.42,"endTime":2364.34,"body":"take that, put it on the the"},{"speaker":"Nikolaj Kloch","startTime":2364.34,"endTime":2367.12,"body":"rotating, I can't remember what"},{"speaker":"Nikolaj Kloch","startTime":2364.34,"endTime":2367.12,"body":"the table is called, the"},{"speaker":"Nikolaj Kloch","startTime":2367.12,"endTime":2372.22,"body":"turntable. Yeah, nice lighting."},{"speaker":"Nikolaj Kloch","startTime":2367.12,"endTime":2372.22,"body":"It looks like a real product"},{"speaker":"Nikolaj Kloch","startTime":2372.22,"endTime":2375.52,"body":"that you spent $10,000 on a"},{"speaker":"Nikolaj Kloch","startTime":2372.22,"endTime":2375.52,"body":"video shoot that took you two"},{"speaker":"Nikolaj Kloch","startTime":2375.52,"endTime":2379.06,"body":"hours to make. I mean, it's"},{"speaker":"Nikolaj Kloch","startTime":2375.52,"endTime":2379.06,"body":"really incredible. Very cool."},{"speaker":"Nikolaj Kloch","startTime":2379.66,"endTime":2380.08,"body":"What?"},{"speaker":"Aaron Moncur","startTime":2380.08,"endTime":2383.08,"body":"What advice would"},{"speaker":"Aaron Moncur","startTime":2380.08,"endTime":2383.08,"body":"you give engineers who are"},{"speaker":"Aaron Moncur","startTime":2383.08,"endTime":2386.52,"body":"considering some kind of"},{"speaker":"Aaron Moncur","startTime":2383.08,"endTime":2386.52,"body":"significant career change."},{"speaker":"Nikolaj Kloch","startTime":2387.66,"endTime":2392.22,"body":"This came from a"},{"speaker":"Nikolaj Kloch","startTime":2387.66,"endTime":2392.22,"body":"friend and a public speaker"},{"speaker":"Nikolaj Kloch","startTime":2392.22,"endTime":2395.94,"body":"who's doing really well, and he"},{"speaker":"Nikolaj Kloch","startTime":2392.22,"endTime":2395.94,"body":"was saying, Don't flinch. I"},{"speaker":"Nikolaj Kloch","startTime":2395.94,"endTime":2398.1,"body":"talked to him about this a"},{"speaker":"Nikolaj Kloch","startTime":2395.94,"endTime":2398.1,"body":"little while ago, and he said,"},{"speaker":"Nikolaj Kloch","startTime":2398.1,"endTime":2401.4,"body":"Don't flinch when you're doing"},{"speaker":"Nikolaj Kloch","startTime":2398.1,"endTime":2401.4,"body":"this. You need to go all in. You"},{"speaker":"Nikolaj Kloch","startTime":2401.4,"endTime":2404.16,"body":"know, don't doubt yourself. If"},{"speaker":"Nikolaj Kloch","startTime":2401.4,"endTime":2404.16,"body":"people are telling you not to do"},{"speaker":"Nikolaj Kloch","startTime":2404.16,"endTime":2406.52,"body":"it, it means you're on the right"},{"speaker":"Nikolaj Kloch","startTime":2404.16,"endTime":2406.52,"body":"path, unless you want their"},{"speaker":"Nikolaj Kloch","startTime":2406.52,"endTime":2409.4,"body":"life, if you want their life,"},{"speaker":"Nikolaj Kloch","startTime":2406.52,"endTime":2409.4,"body":"listen to what they're saying,"},{"speaker":"Nikolaj Kloch","startTime":2409.4,"endTime":2412.46,"body":"right? But if you don't, if you"},{"speaker":"Nikolaj Kloch","startTime":2409.4,"endTime":2412.46,"body":"want something different, if you"},{"speaker":"Nikolaj Kloch","startTime":2412.46,"endTime":2415.7599999999998,"body":"want something new, you need to"},{"speaker":"Nikolaj Kloch","startTime":2412.46,"endTime":2415.7599999999998,"body":"not flinch. You need to go head"},{"speaker":"Nikolaj Kloch","startTime":2415.7599999999998,"endTime":2419.48,"body":"in and then fail. Of course,"},{"speaker":"Nikolaj Kloch","startTime":2415.7599999999998,"endTime":2419.48,"body":"failing doesn't sound fun, but"},{"speaker":"Nikolaj Kloch","startTime":2419.48,"endTime":2423.08,"body":"it's the best way to learn. And"},{"speaker":"Nikolaj Kloch","startTime":2419.48,"endTime":2423.08,"body":"if you could stack that failure"},{"speaker":"Nikolaj Kloch","startTime":2423.08,"endTime":2427.12,"body":"with another try right behind"},{"speaker":"Nikolaj Kloch","startTime":2423.08,"endTime":2427.12,"body":"it, it's the best way to"},{"speaker":"Nikolaj Kloch","startTime":2427.12,"endTime":2430.0,"body":"reinforce that it's okay. But if"},{"speaker":"Nikolaj Kloch","startTime":2427.12,"endTime":2430.0,"body":"you fail, and then you don't do"},{"speaker":"Nikolaj Kloch","startTime":2430.0,"endTime":2432.82,"body":"it for six months, that's the"},{"speaker":"Nikolaj Kloch","startTime":2430.0,"endTime":2432.82,"body":"worst thing you can do for your"},{"speaker":"Nikolaj Kloch","startTime":2432.82,"endTime":2436.72,"body":"brain. You really get stuck in"},{"speaker":"Nikolaj Kloch","startTime":2432.82,"endTime":2436.72,"body":"these cycles of thinking that"},{"speaker":"Nikolaj Kloch","startTime":2436.72,"endTime":2439.7799999999997,"body":"the failure is the end of the"},{"speaker":"Nikolaj Kloch","startTime":2436.72,"endTime":2439.7799999999997,"body":"world. I've been up plenty of"},{"speaker":"Nikolaj Kloch","startTime":2439.7799999999997,"endTime":2443.56,"body":"time speaking for companies,"},{"speaker":"Nikolaj Kloch","startTime":2439.7799999999997,"endTime":2443.56,"body":"right when you're presenting all"},{"speaker":"Nikolaj Kloch","startTime":2443.56,"endTime":2446.1,"body":"of your work, where I've had"},{"speaker":"Nikolaj Kloch","startTime":2443.56,"endTime":2446.1,"body":"eight of the smartest engineers"},{"speaker":"Nikolaj Kloch","startTime":2446.1,"endTime":2450.0,"body":"I've ever met just grilling me,"},{"speaker":"Nikolaj Kloch","startTime":2446.1,"endTime":2450.0,"body":"absolutely grilling me. And then"},{"speaker":"Nikolaj Kloch","startTime":2450.0,"endTime":2453.66,"body":"I get out, I'm just head down,"},{"speaker":"Nikolaj Kloch","startTime":2450.0,"endTime":2453.66,"body":"feel like a failure. They were"},{"speaker":"Nikolaj Kloch","startTime":2453.66,"endTime":2457.08,"body":"like 1000s of questions I didn't"},{"speaker":"Nikolaj Kloch","startTime":2453.66,"endTime":2457.08,"body":"know. And then, you know,"},{"speaker":"Nikolaj Kloch","startTime":2457.08,"endTime":2459.66,"body":"leadership walks up and they go,"},{"speaker":"Nikolaj Kloch","startTime":2457.08,"endTime":2459.66,"body":"that was incredible. You did a"},{"speaker":"Nikolaj Kloch","startTime":2459.66,"endTime":2462.9,"body":"really good job. I've never seen"},{"speaker":"Nikolaj Kloch","startTime":2459.66,"endTime":2462.9,"body":"anyone you know stand up and"},{"speaker":"Nikolaj Kloch","startTime":2462.9,"endTime":2466.04,"body":"defend their designs like that."},{"speaker":"Nikolaj Kloch","startTime":2462.9,"endTime":2466.04,"body":"To these engineers, the best"},{"speaker":"Nikolaj Kloch","startTime":2466.04,"endTime":2469.46,"body":"thing is that we can't or the"},{"speaker":"Nikolaj Kloch","startTime":2466.04,"endTime":2469.46,"body":"worst thing is that you can't"},{"speaker":"Nikolaj Kloch","startTime":2469.46,"endTime":2472.22,"body":"see it from the outside frame"},{"speaker":"Nikolaj Kloch","startTime":2469.46,"endTime":2472.22,"body":"until somebody tells you. So"},{"speaker":"Nikolaj Kloch","startTime":2472.22,"endTime":2475.7,"body":"don't judge it off of the way"},{"speaker":"Nikolaj Kloch","startTime":2472.22,"endTime":2475.7,"body":"you interpret things. Right? Try"},{"speaker":"Nikolaj Kloch","startTime":2475.7,"endTime":2478.34,"body":"and take yourself out of that."},{"speaker":"Nikolaj Kloch","startTime":2475.7,"endTime":2478.34,"body":"Get another try at what you're"},{"speaker":"Nikolaj Kloch","startTime":2478.34,"endTime":2480.7999999999997,"body":"doing, if that's sales, if"},{"speaker":"Nikolaj Kloch","startTime":2478.34,"endTime":2480.7999999999997,"body":"that's product design, whatever"},{"speaker":"Nikolaj Kloch","startTime":2480.7999999999997,"endTime":2483.98,"body":"that might be, if it's freelance"},{"speaker":"Nikolaj Kloch","startTime":2480.7999999999997,"endTime":2483.98,"body":"work, a lot of engineers go into"},{"speaker":"Nikolaj Kloch","startTime":2483.98,"endTime":2487.2999999999997,"body":"freelance work, you just need."},{"speaker":"Nikolaj Kloch","startTime":2483.98,"endTime":2487.2999999999997,"body":"To keep trying. If you get the"},{"speaker":"Nikolaj Kloch","startTime":2487.2999999999997,"endTime":2491.2599999999998,"body":"first sale right and then they"},{"speaker":"Nikolaj Kloch","startTime":2487.2999999999997,"endTime":2491.2599999999998,"body":"cancel and want to refund, try"},{"speaker":"Nikolaj Kloch","startTime":2491.2599999999998,"endTime":2494.68,"body":"the next one. You've got a great"},{"speaker":"Nikolaj Kloch","startTime":2491.2599999999998,"endTime":2494.68,"body":"still skill set that can be"},{"speaker":"Nikolaj Kloch","startTime":2494.68,"endTime":2499.0,"body":"iterated on, and it's the same"},{"speaker":"Nikolaj Kloch","startTime":2494.68,"endTime":2499.0,"body":"as iterative prototyping, right?"},{"speaker":"Nikolaj Kloch","startTime":2499.7799999999997,"endTime":2503.32,"body":"If you build one, it's going to"},{"speaker":"Nikolaj Kloch","startTime":2499.7799999999997,"endTime":2503.32,"body":"stink. It's the exact same thing"},{"speaker":"Nikolaj Kloch","startTime":2503.32,"endTime":2506.52,"body":"you need to iterate figure out"},{"speaker":"Nikolaj Kloch","startTime":2503.32,"endTime":2506.52,"body":"what works, what doesn't, fix"},{"speaker":"Nikolaj Kloch","startTime":2506.52,"endTime":2508.92,"body":"it. Move on to the next one."},{"speaker":"Nikolaj Kloch","startTime":2506.52,"endTime":2508.92,"body":"That one stinks too. All right,"},{"speaker":"Nikolaj Kloch","startTime":2508.92,"endTime":2512.1,"body":"we'll do 50 of them. That 50th"},{"speaker":"Nikolaj Kloch","startTime":2508.92,"endTime":2512.1,"body":"is going to be incredible."},{"speaker":"Aaron Moncur","startTime":2513.36,"endTime":2515.58,"body":"I love what you"},{"speaker":"Aaron Moncur","startTime":2513.36,"endTime":2515.58,"body":"said about if people tell you"},{"speaker":"Aaron Moncur","startTime":2515.58,"endTime":2518.4,"body":"you're you can't do it, then"},{"speaker":"Aaron Moncur","startTime":2515.58,"endTime":2518.4,"body":"you're on the right track. Or,"},{"speaker":"Aaron Moncur","startTime":2518.58,"endTime":2521.22,"body":"I'm paraphrasing, it was"},{"speaker":"Aaron Moncur","startTime":2518.58,"endTime":2521.22,"body":"something to that effect, we are"},{"speaker":"Aaron Moncur","startTime":2521.22,"endTime":2524.04,"body":"putting on an event later this"},{"speaker":"Aaron Moncur","startTime":2521.22,"endTime":2524.04,"body":"year called PDX, the product"},{"speaker":"Aaron Moncur","startTime":2524.1,"endTime":2527.66,"body":"development Expo. We're not"},{"speaker":"Aaron Moncur","startTime":2524.1,"endTime":2527.66,"body":"event planners here at Pipeline."},{"speaker":"Aaron Moncur","startTime":2527.66,"endTime":2530.9,"body":"We're engineers. Right? Last"},{"speaker":"Aaron Moncur","startTime":2527.66,"endTime":2530.9,"body":"year we did a little pilot of"},{"speaker":"Aaron Moncur","startTime":2530.9,"endTime":2535.2799999999997,"body":"this. We got our foot wet, but"},{"speaker":"Aaron Moncur","startTime":2530.9,"endTime":2535.2799999999997,"body":"this year I am I'm 10x ing it."},{"speaker":"Aaron Moncur","startTime":2535.2799999999997,"endTime":2537.62,"body":"We're going big. We've rented"},{"speaker":"Aaron Moncur","startTime":2535.2799999999997,"endTime":2537.62,"body":"out a convention center for"},{"speaker":"Aaron Moncur","startTime":2537.62,"endTime":2541.1,"body":"this. And when I told my team"},{"speaker":"Aaron Moncur","startTime":2537.62,"endTime":2541.1,"body":"that we're going to do this,"},{"speaker":"Aaron Moncur","startTime":2542.36,"endTime":2547.06,"body":"some feedback was like, Are you"},{"speaker":"Aaron Moncur","startTime":2542.36,"endTime":2547.06,"body":"sure we don't know how to do"},{"speaker":"Aaron Moncur","startTime":2547.06,"endTime":2550.66,"body":"this, like you're planning you"},{"speaker":"Aaron Moncur","startTime":2547.06,"endTime":2550.66,"body":"want to plan a major event,"},{"speaker":"Aaron Moncur","startTime":2550.66,"endTime":2554.62,"body":"basically a trade show. And"},{"speaker":"Aaron Moncur","startTime":2550.66,"endTime":2554.62,"body":"we've never we don't know how to"},{"speaker":"Aaron Moncur","startTime":2554.62,"endTime":2559.06,"body":"do this, right? That's not what"},{"speaker":"Aaron Moncur","startTime":2554.62,"endTime":2559.06,"body":"we do. And to me, it was like,"},{"speaker":"Aaron Moncur","startTime":2559.18,"endTime":2562.0,"body":"Yeah, but we can figure this"},{"speaker":"Aaron Moncur","startTime":2559.18,"endTime":2562.0,"body":"out. This is not rocket science,"},{"speaker":"Aaron Moncur","startTime":2562.0,"endTime":2564.64,"body":"right? This is like,"},{"speaker":"Aaron Moncur","startTime":2562.0,"endTime":2564.64,"body":"organization, communication,"},{"speaker":"Aaron Moncur","startTime":2564.64,"endTime":2570.0,"body":"promotion. We can 100% figure"},{"speaker":"Aaron Moncur","startTime":2564.64,"endTime":2570.0,"body":"this out. And one of our team"},{"speaker":"Aaron Moncur","startTime":2570.0,"endTime":2577.74,"body":"members actually found a event"},{"speaker":"Aaron Moncur","startTime":2570.0,"endTime":2577.74,"body":"planner and and called her and"},{"speaker":"Aaron Moncur","startTime":2577.74,"endTime":2580.14,"body":"said, Hey, we're doing this"},{"speaker":"Aaron Moncur","startTime":2577.74,"endTime":2580.14,"body":"event. You know, we don't really"},{"speaker":"Aaron Moncur","startTime":2580.14,"endTime":2583.02,"body":"know what we don't know. Can"},{"speaker":"Aaron Moncur","startTime":2580.14,"endTime":2583.02,"body":"you, can you consult for us? And"},{"speaker":"Aaron Moncur","startTime":2583.02,"endTime":2585.36,"body":"I thought, that's that's not a"},{"speaker":"Aaron Moncur","startTime":2583.02,"endTime":2585.36,"body":"bad idea, right? Get someone who"},{"speaker":"Aaron Moncur","startTime":2585.36,"endTime":2588.56,"body":"has been through this many times"},{"speaker":"Aaron Moncur","startTime":2585.36,"endTime":2588.56,"body":"before, and this event planner"},{"speaker":"Aaron Moncur","startTime":2588.56,"endTime":2592.4,"body":"came in and basically fear"},{"speaker":"Aaron Moncur","startTime":2588.56,"endTime":2592.4,"body":"mongered us. She was like,"},{"speaker":"Aaron Moncur","startTime":2592.58,"endTime":2595.7,"body":"There's no way you can do this."},{"speaker":"Aaron Moncur","startTime":2592.58,"endTime":2595.7,"body":"You're setting your team up for"},{"speaker":"Aaron Moncur","startTime":2595.7,"endTime":2600.32,"body":"failure. If you don't have a"},{"speaker":"Aaron Moncur","startTime":2595.7,"endTime":2600.32,"body":"venue found already, then you're"},{"speaker":"Aaron Moncur","startTime":2600.32,"endTime":2602.96,"body":"not going to find one. You need"},{"speaker":"Aaron Moncur","startTime":2600.32,"endTime":2602.96,"body":"more time than this. You need"},{"speaker":"Aaron Moncur","startTime":2602.96,"endTime":2606.7,"body":"more people than this. And it"},{"speaker":"Aaron Moncur","startTime":2602.96,"endTime":2606.7,"body":"was so shocking to me, like"},{"speaker":"Aaron Moncur","startTime":2607.0,"endTime":2609.52,"body":"there were other people as well."},{"speaker":"Aaron Moncur","startTime":2607.0,"endTime":2609.52,"body":"It wasn't just this event"},{"speaker":"Aaron Moncur","startTime":2609.52,"endTime":2611.7999999999997,"body":"coordinator, but there were,"},{"speaker":"Aaron Moncur","startTime":2609.52,"endTime":2611.7999999999997,"body":"there were multiple people who"},{"speaker":"Aaron Moncur","startTime":2611.7999999999997,"endTime":2614.02,"body":"were like, you, you're not going"},{"speaker":"Aaron Moncur","startTime":2611.7999999999997,"endTime":2614.02,"body":"to be able to do this, right?"},{"speaker":"Aaron Moncur","startTime":2614.02,"endTime":2616.72,"body":"You know that, right? This isn't"},{"speaker":"Aaron Moncur","startTime":2614.02,"endTime":2616.72,"body":"actually something that you can"},{"speaker":"Aaron Moncur","startTime":2616.72,"endTime":2620.38,"body":"do. And man, here we are, three"},{"speaker":"Aaron Moncur","startTime":2616.72,"endTime":2620.38,"body":"months later. We've got the"},{"speaker":"Aaron Moncur","startTime":2620.38,"endTime":2623.68,"body":"venue book. We've got, like, our"},{"speaker":"Aaron Moncur","startTime":2620.38,"endTime":2623.68,"body":"vendors signed up. We've got"},{"speaker":"Aaron Moncur","startTime":2623.86,"endTime":2626.2799999999997,"body":"everything is all the bones are"},{"speaker":"Aaron Moncur","startTime":2623.86,"endTime":2626.2799999999997,"body":"there. It's ready. We've We've"},{"speaker":"Aaron Moncur","startTime":2626.2799999999997,"endTime":2629.04,"body":"got attendees who are signed up,"},{"speaker":"Aaron Moncur","startTime":2626.2799999999997,"endTime":2629.04,"body":"registered, and we still have"},{"speaker":"Aaron Moncur","startTime":2629.04,"endTime":2632.2799999999997,"body":"six months to go before the"},{"speaker":"Aaron Moncur","startTime":2629.04,"endTime":2632.2799999999997,"body":"event starts like we we've, I"},{"speaker":"Aaron Moncur","startTime":2632.2799999999997,"endTime":2635.7,"body":"feel like we've killed the the"},{"speaker":"Aaron Moncur","startTime":2632.2799999999997,"endTime":2635.7,"body":"preparation, the organization,"},{"speaker":"Aaron Moncur","startTime":2635.7,"endTime":2638.7599999999998,"body":"the communication. And it was"},{"speaker":"Aaron Moncur","startTime":2635.7,"endTime":2638.7599999999998,"body":"just mind blowing to me, how"},{"speaker":"Aaron Moncur","startTime":2638.7599999999998,"endTime":2641.64,"body":"many people were telling me you"},{"speaker":"Aaron Moncur","startTime":2638.7599999999998,"endTime":2641.64,"body":"can't do this. You know, you"},{"speaker":"Aaron Moncur","startTime":2641.64,"endTime":2645.2999999999997,"body":"can't do this, right? This is"},{"speaker":"Aaron Moncur","startTime":2641.64,"endTime":2645.2999999999997,"body":"not going to work anyway. It's,"},{"speaker":"Aaron Moncur","startTime":2645.84,"endTime":2648.08,"body":"I love it best is accepted."},{"speaker":"Nikolaj Kloch","startTime":2648.32,"endTime":2650.54,"body":"Oh, I love it."},{"speaker":"Nikolaj Kloch","startTime":2648.32,"endTime":2650.54,"body":"You're making everybody stretch."},{"speaker":"Nikolaj Kloch","startTime":2650.54,"endTime":2653.9,"body":"That's what you should be doing."},{"speaker":"Nikolaj Kloch","startTime":2650.54,"endTime":2653.9,"body":"That's amazing. The best tip,"},{"speaker":"Nikolaj Kloch","startTime":2653.9,"endTime":2657.32,"body":"take whatever go to a"},{"speaker":"Nikolaj Kloch","startTime":2653.9,"endTime":2657.32,"body":"conference, take everything that"},{"speaker":"Nikolaj Kloch","startTime":2657.32,"endTime":2660.2599999999998,"body":"you like from that and try and"},{"speaker":"Nikolaj Kloch","startTime":2657.32,"endTime":2660.2599999999998,"body":"implement it. It makes the"},{"speaker":"Nikolaj Kloch","startTime":2660.2599999999998,"endTime":2663.08,"body":"biggest difference in the world."},{"speaker":"Nikolaj Kloch","startTime":2660.2599999999998,"endTime":2663.08,"body":"If you like their recap video,"},{"speaker":"Nikolaj Kloch","startTime":2663.2,"endTime":2666.88,"body":"you know, watch 10. Take some"},{"speaker":"Nikolaj Kloch","startTime":2663.2,"endTime":2666.88,"body":"bits from each one. Storyboard,"},{"speaker":"Nikolaj Kloch","startTime":2667.12,"endTime":2670.12,"body":"if you like the way they set up."},{"speaker":"Nikolaj Kloch","startTime":2667.12,"endTime":2670.12,"body":"Take tips out of that right?"},{"speaker":"Nikolaj Kloch","startTime":2670.36,"endTime":2673.42,"body":"Just you're doing exactly what"},{"speaker":"Nikolaj Kloch","startTime":2670.36,"endTime":2673.42,"body":"it is. You're taking it step by"},{"speaker":"Nikolaj Kloch","startTime":2673.42,"endTime":2676.0,"body":"step. You're reaching out to"},{"speaker":"Nikolaj Kloch","startTime":2673.42,"endTime":2676.0,"body":"people. You're talking and if"},{"speaker":"Nikolaj Kloch","startTime":2676.0,"endTime":2678.22,"body":"you get people saying, No,"},{"speaker":"Nikolaj Kloch","startTime":2676.0,"endTime":2678.22,"body":"you're on the right track."},{"speaker":"Aaron Moncur","startTime":2679.0,"endTime":2682.54,"body":"Yeah, I love it. I"},{"speaker":"Aaron Moncur","startTime":2679.0,"endTime":2682.54,"body":"love it. Can you think of a"},{"speaker":"Aaron Moncur","startTime":2682.54,"endTime":2685.86,"body":"particularly memorable"},{"speaker":"Aaron Moncur","startTime":2682.54,"endTime":2685.86,"body":"experience you had with one of"},{"speaker":"Aaron Moncur","startTime":2685.86,"endTime":2688.7999999999997,"body":"your clients, and can you share"},{"speaker":"Aaron Moncur","startTime":2685.86,"endTime":2688.7999999999997,"body":"that story?"},{"speaker":"Nikolaj Kloch","startTime":2689.58,"endTime":2694.14,"body":"Yeah, absolutely."},{"speaker":"Nikolaj Kloch","startTime":2689.58,"endTime":2694.14,"body":"So my second client is the first"},{"speaker":"Nikolaj Kloch","startTime":2694.14,"endTime":2698.64,"body":"female helicopter pilot in the"},{"speaker":"Nikolaj Kloch","startTime":2694.14,"endTime":2698.64,"body":"Royal British Air Force. Her"},{"speaker":"Nikolaj Kloch","startTime":2698.64,"endTime":2703.2599999999998,"body":"name's Sarah Furness. She is an"},{"speaker":"Nikolaj Kloch","startTime":2698.64,"endTime":2703.2599999999998,"body":"absolute badass. Sorry about the"},{"speaker":"Nikolaj Kloch","startTime":2703.38,"endTime":2709.04,"body":"pro vanity, but she is amazing,"},{"speaker":"Nikolaj Kloch","startTime":2703.38,"endTime":2709.04,"body":"great public speaker, and we"},{"speaker":"Nikolaj Kloch","startTime":2709.04,"endTime":2713.54,"body":"connected. And now she's been,"},{"speaker":"Nikolaj Kloch","startTime":2709.04,"endTime":2713.54,"body":"well, I guess we connected, and"},{"speaker":"Nikolaj Kloch","startTime":2713.54,"endTime":2716.24,"body":"then I went through the exact"},{"speaker":"Nikolaj Kloch","startTime":2713.54,"endTime":2716.24,"body":"same steps that we talked about."},{"speaker":"Nikolaj Kloch","startTime":2716.2999999999997,"endTime":2719.12,"body":"You know, we're getting more"},{"speaker":"Nikolaj Kloch","startTime":2716.2999999999997,"endTime":2719.12,"body":"engagement. Everything looks"},{"speaker":"Nikolaj Kloch","startTime":2719.12,"endTime":2722.2999999999997,"body":"clean, polished, cut. We're"},{"speaker":"Nikolaj Kloch","startTime":2719.12,"endTime":2722.2999999999997,"body":"doing content bits. We're"},{"speaker":"Nikolaj Kloch","startTime":2722.2999999999997,"endTime":2727.54,"body":"actually breaking those speeches"},{"speaker":"Nikolaj Kloch","startTime":2722.2999999999997,"endTime":2727.54,"body":"down into better clips. She's"},{"speaker":"Nikolaj Kloch","startTime":2727.6,"endTime":2730.54,"body":"writing the speeches in a better"},{"speaker":"Nikolaj Kloch","startTime":2727.6,"endTime":2730.54,"body":"way as well, to where I can pull"},{"speaker":"Nikolaj Kloch","startTime":2730.54,"endTime":2734.5,"body":"those from that, all of this to"},{"speaker":"Nikolaj Kloch","startTime":2730.54,"endTime":2734.5,"body":"say she's been seeing a lot more"},{"speaker":"Nikolaj Kloch","startTime":2734.5,"endTime":2738.82,"body":"growth. And then from this, I'm"},{"speaker":"Nikolaj Kloch","startTime":2734.5,"endTime":2738.82,"body":"only doing the video editing for"},{"speaker":"Nikolaj Kloch","startTime":2738.82,"endTime":2742.48,"body":"her, specifically the rest I do"},{"speaker":"Nikolaj Kloch","startTime":2738.82,"endTime":2742.48,"body":"The Videography side as well."},{"speaker":"Nikolaj Kloch","startTime":2742.9,"endTime":2745.62,"body":"But from this, I'm actually"},{"speaker":"Nikolaj Kloch","startTime":2742.9,"endTime":2745.62,"body":"getting better clips that are"},{"speaker":"Nikolaj Kloch","startTime":2745.62,"endTime":2750.96,"body":"making it much easier to help"},{"speaker":"Nikolaj Kloch","startTime":2745.62,"endTime":2750.96,"body":"her grow. So she's going on"},{"speaker":"Nikolaj Kloch","startTime":2750.96,"endTime":2753.54,"body":"better podcasts, you know, she's"},{"speaker":"Nikolaj Kloch","startTime":2750.96,"endTime":2753.54,"body":"going to bigger events, she's"},{"speaker":"Nikolaj Kloch","startTime":2753.54,"endTime":2758.22,"body":"going to all of this upward"},{"speaker":"Nikolaj Kloch","startTime":2753.54,"endTime":2758.22,"body":"spiral type of deal. And I get"},{"speaker":"Nikolaj Kloch","startTime":2758.22,"endTime":2763.02,"body":"content back and it's 3,000%"},{"speaker":"Nikolaj Kloch","startTime":2758.22,"endTime":2763.02,"body":"better. It's way easier to edit"},{"speaker":"Nikolaj Kloch","startTime":2763.02,"endTime":2767.2999999999997,"body":"and make it look so polished"},{"speaker":"Nikolaj Kloch","startTime":2763.02,"endTime":2767.2999999999997,"body":"that it's just a cycle. And that"},{"speaker":"Nikolaj Kloch","startTime":2767.2999999999997,"endTime":2770.36,"body":"was actually the first time"},{"speaker":"Nikolaj Kloch","startTime":2767.2999999999997,"endTime":2770.36,"body":"where I realized that it is a"},{"speaker":"Nikolaj Kloch","startTime":2770.36,"endTime":2773.9,"body":"cycle. The exact same way you"},{"speaker":"Nikolaj Kloch","startTime":2770.36,"endTime":2773.9,"body":"speak about your photography and"},{"speaker":"Nikolaj Kloch","startTime":2773.9,"endTime":2778.04,"body":"videography for your podcast,"},{"speaker":"Nikolaj Kloch","startTime":2773.9,"endTime":2778.04,"body":"right? This is something that,"},{"speaker":"Nikolaj Kloch","startTime":2778.04,"endTime":2781.88,"body":"if you reiterate on people look"},{"speaker":"Nikolaj Kloch","startTime":2778.04,"endTime":2781.88,"body":"at it and they go, Oh my God,"},{"speaker":"Nikolaj Kloch","startTime":2781.88,"endTime":2785.48,"body":"this looks serious. This looks"},{"speaker":"Nikolaj Kloch","startTime":2781.88,"endTime":2785.48,"body":"in depth, a lot of work action."},{"speaker":"Nikolaj Kloch","startTime":2785.56,"endTime":2789.7599999999998,"body":"Of effort has gone into this."},{"speaker":"Nikolaj Kloch","startTime":2785.56,"endTime":2789.7599999999998,"body":"And that was a really big one,"},{"speaker":"Nikolaj Kloch","startTime":2789.7599999999998,"endTime":2793.36,"body":"where I go, okay, I can work"},{"speaker":"Nikolaj Kloch","startTime":2789.7599999999998,"endTime":2793.36,"body":"with these people. I can do"},{"speaker":"Nikolaj Kloch","startTime":2793.36,"endTime":2797.08,"body":"this. You know, if you fit 5% of"},{"speaker":"Nikolaj Kloch","startTime":2793.36,"endTime":2797.08,"body":"your target, the 5% is the"},{"speaker":"Nikolaj Kloch","startTime":2797.08,"endTime":2799.84,"body":"hardest to do. The very"},{"speaker":"Nikolaj Kloch","startTime":2797.08,"endTime":2799.84,"body":"beginning is where you're going"},{"speaker":"Nikolaj Kloch","startTime":2799.84,"endTime":2802.06,"body":"to fail. And that's why I always"},{"speaker":"Nikolaj Kloch","startTime":2799.84,"endTime":2802.06,"body":"say, if you can sell the one,"},{"speaker":"Nikolaj Kloch","startTime":2802.06,"endTime":2806.04,"body":"you can sell to 1000 if you can"},{"speaker":"Nikolaj Kloch","startTime":2802.06,"endTime":2806.04,"body":"make it past that 5% and you're"},{"speaker":"Nikolaj Kloch","startTime":2806.04,"endTime":2810.72,"body":"on year five, you know, I think"},{"speaker":"Nikolaj Kloch","startTime":2806.04,"endTime":2810.72,"body":"it's 90% of podcasts only make"},{"speaker":"Nikolaj Kloch","startTime":2810.72,"endTime":2814.56,"body":"it to 10 episodes, and you've"},{"speaker":"Nikolaj Kloch","startTime":2810.72,"endTime":2814.56,"body":"blown past that. Aaron, so"},{"speaker":"Nikolaj Kloch","startTime":2814.92,"endTime":2817.62,"body":"there's a lot of things that"},{"speaker":"Nikolaj Kloch","startTime":2814.92,"endTime":2817.62,"body":"people could learn from you in"},{"speaker":"Nikolaj Kloch","startTime":2817.62,"endTime":2823.68,"body":"that type of focus effort, you"},{"speaker":"Nikolaj Kloch","startTime":2817.62,"endTime":2823.68,"body":"know, sticking to something that"},{"speaker":"Nikolaj Kloch","startTime":2823.68,"endTime":2826.82,"body":"I think you could absolutely"},{"speaker":"Nikolaj Kloch","startTime":2823.68,"endTime":2826.82,"body":"talk about for days and years"},{"speaker":"Nikolaj Kloch","startTime":2826.82,"endTime":2830.54,"body":"and months, you know. So I think"},{"speaker":"Nikolaj Kloch","startTime":2826.82,"endTime":2830.54,"body":"that was a really eye opening"},{"speaker":"Nikolaj Kloch","startTime":2830.54,"endTime":2833.0,"body":"moment for me, and I'm sure"},{"speaker":"Nikolaj Kloch","startTime":2830.54,"endTime":2833.0,"body":"you've had plenty as well."},{"speaker":"Aaron Moncur","startTime":2834.5,"endTime":2837.56,"body":"A little while"},{"speaker":"Aaron Moncur","startTime":2834.5,"endTime":2837.56,"body":"ago, you talked about a tip for"},{"speaker":"Aaron Moncur","startTime":2837.56,"endTime":2841.34,"body":"social media and sharing videos"},{"speaker":"Aaron Moncur","startTime":2837.56,"endTime":2841.34,"body":"that are less than 90 seconds,"},{"speaker":"Aaron Moncur","startTime":2841.34,"endTime":2844.22,"body":"as opposed to, you know, 10"},{"speaker":"Aaron Moncur","startTime":2841.34,"endTime":2844.22,"body":"minutes or an hour long. What"},{"speaker":"Aaron Moncur","startTime":2844.22,"endTime":2850.18,"body":"other pro tips could you share"},{"speaker":"Aaron Moncur","startTime":2844.22,"endTime":2850.18,"body":"that will help people get that"},{"speaker":"Aaron Moncur","startTime":2850.18,"endTime":2855.22,"body":"will help people promote their"},{"speaker":"Aaron Moncur","startTime":2850.18,"endTime":2855.22,"body":"their whether it's themselves or"},{"speaker":"Aaron Moncur","startTime":2855.22,"endTime":2858.16,"body":"maybe it's a product that"},{"speaker":"Aaron Moncur","startTime":2855.22,"endTime":2858.16,"body":"they've developed. But what are"},{"speaker":"Aaron Moncur","startTime":2858.16,"endTime":2862.42,"body":"some other pro tips for"},{"speaker":"Aaron Moncur","startTime":2858.16,"endTime":2862.42,"body":"leveraging promotions on social"},{"speaker":"Aaron Moncur","startTime":2862.42,"endTime":2864.46,"body":"media these days? So"},{"speaker":"Nikolaj Kloch","startTime":2864.46,"endTime":2868.38,"body":"the big one is"},{"speaker":"Nikolaj Kloch","startTime":2864.46,"endTime":2868.38,"body":"recognizing patterns, you can't"},{"speaker":"Nikolaj Kloch","startTime":2868.38,"endTime":2871.86,"body":"learn anything and it not be"},{"speaker":"Nikolaj Kloch","startTime":2868.38,"endTime":2871.86,"body":"outdated in three three months."},{"speaker":"Nikolaj Kloch","startTime":2872.1,"endTime":2874.38,"body":"So if you could see the patterns"},{"speaker":"Nikolaj Kloch","startTime":2872.1,"endTime":2874.38,"body":"and the content that's"},{"speaker":"Nikolaj Kloch","startTime":2874.38,"endTime":2877.08,"body":"performing well, you could"},{"speaker":"Nikolaj Kloch","startTime":2874.38,"endTime":2877.08,"body":"actually structure your own"},{"speaker":"Nikolaj Kloch","startTime":2877.08,"endTime":2880.08,"body":"videos off of that and get the"},{"speaker":"Nikolaj Kloch","startTime":2877.08,"endTime":2880.08,"body":"same performance. If not, I"},{"speaker":"Nikolaj Kloch","startTime":2880.08,"endTime":2883.02,"body":"guarantee that you will have"},{"speaker":"Nikolaj Kloch","startTime":2880.08,"endTime":2883.02,"body":"better performance than what"},{"speaker":"Nikolaj Kloch","startTime":2883.02,"endTime":2886.22,"body":"you're doing if you could just"},{"speaker":"Nikolaj Kloch","startTime":2883.02,"endTime":2886.22,"body":"emulate off of what is working."},{"speaker":"Nikolaj Kloch","startTime":2886.2799999999997,"endTime":2890.42,"body":"Another one is that LinkedIn is"},{"speaker":"Nikolaj Kloch","startTime":2886.2799999999997,"endTime":2890.42,"body":"the it has the highest buying"},{"speaker":"Nikolaj Kloch","startTime":2890.42,"endTime":2894.2599999999998,"body":"power per audience member. So"},{"speaker":"Nikolaj Kloch","startTime":2890.42,"endTime":2894.2599999999998,"body":"the people on there are there"},{"speaker":"Nikolaj Kloch","startTime":2894.2599999999998,"endTime":2896.9,"body":"for business. So if you're"},{"speaker":"Nikolaj Kloch","startTime":2894.2599999999998,"endTime":2896.9,"body":"trying to sell something,"},{"speaker":"Nikolaj Kloch","startTime":2897.14,"endTime":2899.96,"body":"LinkedIn is the best. I mean,"},{"speaker":"Nikolaj Kloch","startTime":2897.14,"endTime":2899.96,"body":"the people are on there, they're"},{"speaker":"Nikolaj Kloch","startTime":2899.96,"endTime":2902.6,"body":"professional, they're they've"},{"speaker":"Nikolaj Kloch","startTime":2899.96,"endTime":2902.6,"body":"got a goal. They're on there for"},{"speaker":"Nikolaj Kloch","startTime":2902.6,"endTime":2904.52,"body":"work. You know, they're"},{"speaker":"Nikolaj Kloch","startTime":2902.6,"endTime":2904.52,"body":"connecting to progressive"},{"speaker":"Nikolaj Kloch","startTime":2904.52,"endTime":2906.64,"body":"career. If you could help them"},{"speaker":"Nikolaj Kloch","startTime":2904.52,"endTime":2906.64,"body":"with that, with a product,"},{"speaker":"Nikolaj Kloch","startTime":2906.88,"endTime":2909.82,"body":"software, whatever that might"},{"speaker":"Nikolaj Kloch","startTime":2906.88,"endTime":2909.82,"body":"be, service, then you could"},{"speaker":"Nikolaj Kloch","startTime":2909.82,"endTime":2913.06,"body":"really leverage LinkedIn. If"},{"speaker":"Nikolaj Kloch","startTime":2909.82,"endTime":2913.06,"body":"you're consistently posting, you"},{"speaker":"Nikolaj Kloch","startTime":2913.06,"endTime":2916.72,"body":"know, there's seven touch points"},{"speaker":"Nikolaj Kloch","startTime":2913.06,"endTime":2916.72,"body":"really matter when the feed goes"},{"speaker":"Nikolaj Kloch","startTime":2916.72,"endTime":2920.2599999999998,"body":"away and they see, okay, you"},{"speaker":"Nikolaj Kloch","startTime":2916.72,"endTime":2920.2599999999998,"body":"posted four months ago. Do you"},{"speaker":"Nikolaj Kloch","startTime":2920.2599999999998,"endTime":2923.32,"body":"know anything about this? But if"},{"speaker":"Nikolaj Kloch","startTime":2920.2599999999998,"endTime":2923.32,"body":"you post consistently, that's a"},{"speaker":"Nikolaj Kloch","startTime":2923.32,"endTime":2927.9,"body":"really, really high leverage"},{"speaker":"Nikolaj Kloch","startTime":2923.32,"endTime":2927.9,"body":"tip. Once you master one"},{"speaker":"Nikolaj Kloch","startTime":2927.9,"endTime":2932.4,"body":"platform, the best way to spread"},{"speaker":"Nikolaj Kloch","startTime":2927.9,"endTime":2932.4,"body":"out of that platform is to"},{"speaker":"Nikolaj Kloch","startTime":2932.4,"endTime":2935.64,"body":"basically automate it off of"},{"speaker":"Nikolaj Kloch","startTime":2932.4,"endTime":2935.64,"body":"that platform and learn the"},{"speaker":"Nikolaj Kloch","startTime":2935.64,"endTime":2939.42,"body":"packaging of each platform. So"},{"speaker":"Nikolaj Kloch","startTime":2935.64,"endTime":2939.42,"body":"Tiktok is going to be flashier,"},{"speaker":"Nikolaj Kloch","startTime":2939.42,"endTime":2943.44,"body":"quicker, you know, fast cuts,"},{"speaker":"Nikolaj Kloch","startTime":2939.42,"endTime":2943.44,"body":"these types of things where"},{"speaker":"Nikolaj Kloch","startTime":2943.44,"endTime":2949.04,"body":"YouTube you could do a much"},{"speaker":"Nikolaj Kloch","startTime":2943.44,"endTime":2949.04,"body":"longer keynote topic or or video"},{"speaker":"Nikolaj Kloch","startTime":2949.04,"endTime":2952.7599999999998,"body":"podcast, right? That's where you"},{"speaker":"Nikolaj Kloch","startTime":2949.04,"endTime":2952.7599999999998,"body":"actually take from the short"},{"speaker":"Nikolaj Kloch","startTime":2952.7599999999998,"endTime":2955.7,"body":"form off Tiktok, you put in your"},{"speaker":"Nikolaj Kloch","startTime":2952.7599999999998,"endTime":2955.7,"body":"profile to YouTube, and it"},{"speaker":"Nikolaj Kloch","startTime":2955.7,"endTime":2959.06,"body":"funnels in viewers, and you"},{"speaker":"Nikolaj Kloch","startTime":2955.7,"endTime":2959.06,"body":"actually build the biggest"},{"speaker":"Nikolaj Kloch","startTime":2959.06,"endTime":2962.6,"body":"relationship on the long form."},{"speaker":"Nikolaj Kloch","startTime":2959.06,"endTime":2962.6,"body":"The long form has the biggest"},{"speaker":"Nikolaj Kloch","startTime":2962.6,"endTime":2966.16,"body":"leverage that you could possibly"},{"speaker":"Nikolaj Kloch","startTime":2962.6,"endTime":2966.16,"body":"get, but you have to produce the"},{"speaker":"Nikolaj Kloch","startTime":2966.16,"endTime":2970.54,"body":"short form, to get people into"},{"speaker":"Nikolaj Kloch","startTime":2966.16,"endTime":2970.54,"body":"that, that niche, that criteria,"},{"speaker":"Nikolaj Kloch","startTime":2970.54,"endTime":2975.04,"body":"another one on LinkedIn, you can"},{"speaker":"Nikolaj Kloch","startTime":2970.54,"endTime":2975.04,"body":"grow. You get 200 connection"},{"speaker":"Nikolaj Kloch","startTime":2975.04,"endTime":2979.42,"body":"requests per week, and it resets"},{"speaker":"Nikolaj Kloch","startTime":2975.04,"endTime":2979.42,"body":"Sunday night, your local time,"},{"speaker":"Nikolaj Kloch","startTime":2979.42,"endTime":2982.42,"body":"at midnight. If you can use all"},{"speaker":"Nikolaj Kloch","startTime":2979.42,"endTime":2982.42,"body":"of those requests make your"},{"speaker":"Nikolaj Kloch","startTime":2982.42,"endTime":2985.62,"body":"LinkedIn look, you know,"},{"speaker":"Nikolaj Kloch","startTime":2982.42,"endTime":2985.62,"body":"presentable, then you'll get a"},{"speaker":"Nikolaj Kloch","startTime":2985.62,"endTime":2988.62,"body":"higher connection request."},{"speaker":"Nikolaj Kloch","startTime":2985.62,"endTime":2988.62,"body":"Eventually, at 500 followers,"},{"speaker":"Nikolaj Kloch","startTime":2988.62,"endTime":2991.68,"body":"you can turn that or 500"},{"speaker":"Nikolaj Kloch","startTime":2988.62,"endTime":2991.68,"body":"connections, you can turn those"},{"speaker":"Nikolaj Kloch","startTime":2991.68,"endTime":2995.88,"body":"over to followers, and this,"},{"speaker":"Nikolaj Kloch","startTime":2991.68,"endTime":2995.88,"body":"keep doing this in at a 60%"},{"speaker":"Nikolaj Kloch","startTime":2997.14,"endTime":2999.84,"body":"acceptance rate. In, you know,"},{"speaker":"Nikolaj Kloch","startTime":2997.14,"endTime":2999.84,"body":"two months, you'll have 1000"},{"speaker":"Nikolaj Kloch","startTime":3000.2,"endTime":3003.56,"body":"followers on LinkedIn. I mean,"},{"speaker":"Nikolaj Kloch","startTime":3000.2,"endTime":3003.56,"body":"it's low hanging fruit if you're"},{"speaker":"Nikolaj Kloch","startTime":3003.56,"endTime":3006.22,"body":"trying to build a business, you"},{"speaker":"Nikolaj Kloch","startTime":3003.56,"endTime":3006.22,"body":"know. And then you can post on"},{"speaker":"Nikolaj Kloch","startTime":3006.22,"endTime":3009.58,"body":"that to the people. The caveat"},{"speaker":"Nikolaj Kloch","startTime":3006.22,"endTime":3009.58,"body":"here is you have to be"},{"speaker":"Nikolaj Kloch","startTime":3009.58,"endTime":3013.18,"body":"connecting with the right people"},{"speaker":"Nikolaj Kloch","startTime":3009.58,"endTime":3013.18,"body":"that are in your network. You"},{"speaker":"Nikolaj Kloch","startTime":3013.18,"endTime":3016.54,"body":"know, the buying power. If"},{"speaker":"Nikolaj Kloch","startTime":3013.18,"endTime":3016.54,"body":"they're off a, you know,"},{"speaker":"Nikolaj Kloch","startTime":3016.54,"endTime":3019.9,"body":"horizontal, that's okay, but you"},{"speaker":"Nikolaj Kloch","startTime":3016.54,"endTime":3019.9,"body":"really want to think vertically"},{"speaker":"Nikolaj Kloch","startTime":3019.9,"endTime":3023.14,"body":"here in terms of your ideal"},{"speaker":"Nikolaj Kloch","startTime":3019.9,"endTime":3023.14,"body":"customer, because that will"},{"speaker":"Nikolaj Kloch","startTime":3023.2,"endTime":3026.58,"body":"allow you to directly push the"},{"speaker":"Nikolaj Kloch","startTime":3023.2,"endTime":3026.58,"body":"content most relevant to your"},{"speaker":"Nikolaj Kloch","startTime":3026.58,"endTime":3029.46,"body":"customer, to them, they engage"},{"speaker":"Nikolaj Kloch","startTime":3026.58,"endTime":3029.46,"body":"with it. And then you can"},{"speaker":"Nikolaj Kloch","startTime":3029.46,"endTime":3033.2999999999997,"body":"actually just keep going off of"},{"speaker":"Nikolaj Kloch","startTime":3029.46,"endTime":3033.2999999999997,"body":"that loop and finding more of"},{"speaker":"Nikolaj Kloch","startTime":3033.2999999999997,"endTime":3037.32,"body":"that ideal person. Every social"},{"speaker":"Nikolaj Kloch","startTime":3033.2999999999997,"endTime":3037.32,"body":"platform is trying to figure you"},{"speaker":"Nikolaj Kloch","startTime":3037.32,"endTime":3041.1,"body":"out. If you make it easy on the"},{"speaker":"Nikolaj Kloch","startTime":3037.32,"endTime":3041.1,"body":"platform, they make it easy on"},{"speaker":"Nikolaj Kloch","startTime":3041.1,"endTime":3044.58,"body":"you. So if you go in, you're"},{"speaker":"Nikolaj Kloch","startTime":3041.1,"endTime":3044.58,"body":"posting on, you know, 30"},{"speaker":"Nikolaj Kloch","startTime":3044.58,"endTime":3049.04,"body":"different topics that's really"},{"speaker":"Nikolaj Kloch","startTime":3044.58,"endTime":3049.04,"body":"hard to have the network really"},{"speaker":"Nikolaj Kloch","startTime":3049.04,"endTime":3054.44,"body":"kind of decipher that. Those are"},{"speaker":"Nikolaj Kloch","startTime":3049.04,"endTime":3054.44,"body":"some of my most impactful tips."},{"speaker":"Nikolaj Kloch","startTime":3054.44,"endTime":3057.2,"body":"I would definitely say leverage"},{"speaker":"Nikolaj Kloch","startTime":3054.44,"endTime":3057.2,"body":"those. At least choose one."},{"speaker":"Aaron Moncur","startTime":3057.2,"endTime":3060.32,"body":"Those are great."},{"speaker":"Aaron Moncur","startTime":3057.2,"endTime":3060.32,"body":"Yeah, let's say that you've"},{"speaker":"Aaron Moncur","startTime":3060.32,"endTime":3064.64,"body":"identified the next client that"},{"speaker":"Aaron Moncur","startTime":3060.32,"endTime":3064.64,"body":"you would like to land. What"},{"speaker":"Aaron Moncur","startTime":3064.64,"endTime":3069.34,"body":"does your outreach look like? Is"},{"speaker":"Aaron Moncur","startTime":3064.64,"endTime":3069.34,"body":"it just LinkedIn, messages, just"},{"speaker":"Aaron Moncur","startTime":3069.4,"endTime":3073.2999999999997,"body":"emails? Is it phone calls? Is it"},{"speaker":"Aaron Moncur","startTime":3069.4,"endTime":3073.2999999999997,"body":"all of the above? How do you get"},{"speaker":"Aaron Moncur","startTime":3073.2999999999997,"endTime":3074.2599999999998,"body":"someone's attention?"},{"speaker":"Nikolaj Kloch","startTime":3075.2799999999997,"endTime":3077.86,"body":"So I put these"},{"speaker":"Nikolaj Kloch","startTime":3075.2799999999997,"endTime":3077.86,"body":"into two pockets, the clients"},{"speaker":"Nikolaj Kloch","startTime":3077.86,"endTime":3080.74,"body":"that I really want to die for,"},{"speaker":"Nikolaj Kloch","startTime":3077.86,"endTime":3080.74,"body":"like I have to have these"},{"speaker":"Nikolaj Kloch","startTime":3080.74,"endTime":3083.62,"body":"people, and then, you know,"},{"speaker":"Nikolaj Kloch","startTime":3080.74,"endTime":3083.62,"body":"people that I want to work with,"},{"speaker":"Nikolaj Kloch","startTime":3083.62,"endTime":3087.42,"body":"but it's okay to get a note here"},{"speaker":"Nikolaj Kloch","startTime":3083.62,"endTime":3087.42,"body":"and there. So the people that"},{"speaker":"Nikolaj Kloch","startTime":3087.42,"endTime":3091.32,"body":"I'll die for, I will go and edit"},{"speaker":"Nikolaj Kloch","startTime":3087.42,"endTime":3091.32,"body":"a video. I will say, I can"},{"speaker":"Nikolaj Kloch","startTime":3091.32,"endTime":3094.62,"body":"record this for you, and I'll"},{"speaker":"Nikolaj Kloch","startTime":3091.32,"endTime":3094.62,"body":"break it out into this amount"},{"speaker":"Nikolaj Kloch","startTime":3094.62,"endTime":3097.7999999999997,"body":"of, you know, speaking"},{"speaker":"Nikolaj Kloch","startTime":3094.62,"endTime":3097.7999999999997,"body":"engagement clips, but I'll"},{"speaker":"Nikolaj Kloch","startTime":3097.7999999999997,"endTime":3100.86,"body":"format that in the way of"},{"speaker":"Nikolaj Kloch","startTime":3097.7999999999997,"endTime":3100.86,"body":"saying, Hey, this is a real"},{"speaker":"Nikolaj Kloch","startTime":3100.86,"endTime":3103.14,"body":"thing I learned from you. This"},{"speaker":"Nikolaj Kloch","startTime":3100.86,"endTime":3103.14,"body":"is something I really enjoy"},{"speaker":"Nikolaj Kloch","startTime":3103.14,"endTime":3107.36,"body":"talking to you about or learning"},{"speaker":"Nikolaj Kloch","startTime":3103.14,"endTime":3107.36,"body":"off your profile. And here's"},{"speaker":"Nikolaj Kloch","startTime":3107.36,"endTime":3111.2,"body":"value. Here is a video that I"},{"speaker":"Nikolaj Kloch","startTime":3107.36,"endTime":3111.2,"body":"edited for you with a caption"},{"speaker":"Nikolaj Kloch","startTime":3111.2,"endTime":3114.08,"body":"that will lead to higher"},{"speaker":"Nikolaj Kloch","startTime":3111.2,"endTime":3114.08,"body":"engagement than what you're"},{"speaker":"Nikolaj Kloch","startTime":3114.08,"endTime":3115.22,"body":"currently getting. So I'll"},{"speaker":"Aaron Moncur","startTime":3115.64,"endTime":3118.04,"body":"just give them"},{"speaker":"Aaron Moncur","startTime":3115.64,"endTime":3118.04,"body":"something, I'll solve the"},{"speaker":"Aaron Moncur","startTime":3118.04,"endTime":3118.52,"body":"problem,"},{"speaker":"Nikolaj Kloch","startTime":3118.52,"endTime":3122.6,"body":"and then in the"},{"speaker":"Nikolaj Kloch","startTime":3118.52,"endTime":3122.6,"body":"other 80% I will usually go and"},{"speaker":"Nikolaj Kloch","startTime":3122.6,"endTime":3126.46,"body":"connect with them, or follow"},{"speaker":"Nikolaj Kloch","startTime":3122.6,"endTime":3126.46,"body":"them, however, on whatever"},{"speaker":"Nikolaj Kloch","startTime":3126.46,"endTime":3129.58,"body":"platform, but LinkedIn is the"},{"speaker":"Nikolaj Kloch","startTime":3126.46,"endTime":3129.58,"body":"bread and butter. Because of the"},{"speaker":"Nikolaj Kloch","startTime":3129.58,"endTime":3133.24,"body":"highest buying power, you kind"},{"speaker":"Nikolaj Kloch","startTime":3129.58,"endTime":3133.24,"body":"of get rid of all the people"},{"speaker":"Nikolaj Kloch","startTime":3133.24,"endTime":3137.68,"body":"that are on social media just to"},{"speaker":"Nikolaj Kloch","startTime":3133.24,"endTime":3137.68,"body":"scroll educational content"},{"speaker":"Nikolaj Kloch","startTime":3137.68,"endTime":3141.4,"body":"performs the best for buying"},{"speaker":"Nikolaj Kloch","startTime":3137.68,"endTime":3141.4,"body":"power. So if you're producing"},{"speaker":"Nikolaj Kloch","startTime":3141.4,"endTime":3144.64,"body":"entertainment strictly, you will"},{"speaker":"Nikolaj Kloch","startTime":3141.4,"endTime":3144.64,"body":"have more followers, more"},{"speaker":"Nikolaj Kloch","startTime":3144.64,"endTime":3148.02,"body":"engagement, but you'll actually"},{"speaker":"Nikolaj Kloch","startTime":3144.64,"endTime":3148.02,"body":"get less conversions on that"},{"speaker":"Nikolaj Kloch","startTime":3148.02,"endTime":3154.5,"body":"sales funnel. But on the lower"},{"speaker":"Nikolaj Kloch","startTime":3148.02,"endTime":3154.5,"body":"side, I will ask a question on a"},{"speaker":"Nikolaj Kloch","startTime":3154.5,"endTime":3158.16,"body":"piece of content that they have"},{"speaker":"Nikolaj Kloch","startTime":3154.5,"endTime":3158.16,"body":"that I'm genuinely interested in"},{"speaker":"Nikolaj Kloch","startTime":3158.16,"endTime":3162.54,"body":"to open up a conversation. And"},{"speaker":"Nikolaj Kloch","startTime":3158.16,"endTime":3162.54,"body":"this will be tied to something I"},{"speaker":"Nikolaj Kloch","startTime":3162.54,"endTime":3166.52,"body":"do. How are you producing so"},{"speaker":"Nikolaj Kloch","startTime":3162.54,"endTime":3166.52,"body":"much content each week? Or why"},{"speaker":"Nikolaj Kloch","startTime":3166.52,"endTime":3169.46,"body":"are you posting more? Whatever"},{"speaker":"Nikolaj Kloch","startTime":3166.52,"endTime":3169.46,"body":"that might be, and you actually"},{"speaker":"Nikolaj Kloch","startTime":3169.46,"endTime":3173.6,"body":"start to agitate the problem in"},{"speaker":"Nikolaj Kloch","startTime":3169.46,"endTime":3173.6,"body":"the questions while having a"},{"speaker":"Nikolaj Kloch","startTime":3173.6,"endTime":3177.08,"body":"real conversation. A pro tip"},{"speaker":"Nikolaj Kloch","startTime":3173.6,"endTime":3177.08,"body":"here is actually when you're"},{"speaker":"Nikolaj Kloch","startTime":3177.08,"endTime":3179.96,"body":"reaching out to these people, if"},{"speaker":"Nikolaj Kloch","startTime":3177.08,"endTime":3179.96,"body":"they live in Atlanta, and you're"},{"speaker":"Nikolaj Kloch","startTime":3179.96,"endTime":3183.56,"body":"from Atlanta and you know a"},{"speaker":"Nikolaj Kloch","startTime":3179.96,"endTime":3183.56,"body":"restaurant there, say, this"},{"speaker":"Nikolaj Kloch","startTime":3183.56,"endTime":3187.18,"body":"restaurant, this item, 10 out of"},{"speaker":"Nikolaj Kloch","startTime":3183.56,"endTime":3187.18,"body":"10 would definitely recommend."},{"speaker":"Nikolaj Kloch","startTime":3187.18,"endTime":3190.06,"body":"Anyways, I hope you're having a"},{"speaker":"Nikolaj Kloch","startTime":3187.18,"endTime":3190.06,"body":"great week. You know that that"},{"speaker":"Nikolaj Kloch","startTime":3190.12,"endTime":3193.42,"body":"everyone loves being tribal. So"},{"speaker":"Nikolaj Kloch","startTime":3190.12,"endTime":3193.42,"body":"if you could be tribal with your"},{"speaker":"Nikolaj Kloch","startTime":3193.42,"endTime":3197.2599999999998,"body":"ideal customer, or say, oh my"},{"speaker":"Nikolaj Kloch","startTime":3193.42,"endTime":3197.2599999999998,"body":"goodness, you know, I hate"},{"speaker":"Nikolaj Kloch","startTime":3197.2599999999998,"endTime":3199.9,"body":"foreigners, and my name's Nikki"},{"speaker":"Nikolaj Kloch","startTime":3197.2599999999998,"endTime":3199.9,"body":"line, the other person's name"},{"speaker":"Nikolaj Kloch","startTime":3199.9,"endTime":3204.7599999999998,"body":"is, you know, Nikki laughs,"},{"speaker":"Nikolaj Kloch","startTime":3199.9,"endTime":3204.7599999999998,"body":"something like that, right? And"},{"speaker":"Nikolaj Kloch","startTime":3204.7599999999998,"endTime":3207.06,"body":"if I could bridge that gap to"},{"speaker":"Nikolaj Kloch","startTime":3204.7599999999998,"endTime":3207.06,"body":"where we're both in this bucket"},{"speaker":"Nikolaj Kloch","startTime":3207.06,"endTime":3209.94,"body":"together. Hey, how are you"},{"speaker":"Nikolaj Kloch","startTime":3207.06,"endTime":3209.94,"body":"doing? It opens up the"},{"speaker":"Nikolaj Kloch","startTime":3209.94,"endTime":3213.42,"body":"conversation on a different"},{"speaker":"Nikolaj Kloch","startTime":3209.94,"endTime":3213.42,"body":"level than if you just kind of"},{"speaker":"Nikolaj Kloch","startTime":3213.48,"endTime":3216.48,"body":"reached out and said, Hey, I'm"},{"speaker":"Nikolaj Kloch","startTime":3213.48,"endTime":3216.48,"body":"trying to sell you something. I"},{"speaker":"Nikolaj Kloch","startTime":3216.48,"endTime":3219.6,"body":"think the easy way not to land"},{"speaker":"Nikolaj Kloch","startTime":3216.48,"endTime":3219.6,"body":"anybody is by reaching out and"},{"speaker":"Nikolaj Kloch","startTime":3219.6,"endTime":3223.7999999999997,"body":"pitching. Instantly. Build a"},{"speaker":"Nikolaj Kloch","startTime":3219.6,"endTime":3223.7999999999997,"body":"conversation, genuinely talk to"},{"speaker":"Nikolaj Kloch","startTime":3223.7999999999997,"endTime":3226.58,"body":"them. Don't pitch on the sales"},{"speaker":"Nikolaj Kloch","startTime":3223.7999999999997,"endTime":3226.58,"body":"call. Ask questions, you know,"},{"speaker":"Nikolaj Kloch","startTime":3226.7,"endTime":3230.2999999999997,"body":"and then eventually they'll ask"},{"speaker":"Nikolaj Kloch","startTime":3226.7,"endTime":3230.2999999999997,"body":"you what you do. And that is the"},{"speaker":"Nikolaj Kloch","startTime":3230.2999999999997,"endTime":3234.56,"body":"door to actually say what you"},{"speaker":"Nikolaj Kloch","startTime":3230.2999999999997,"endTime":3234.56,"body":"do. And that is the easiest way"},{"speaker":"Nikolaj Kloch","startTime":3234.56,"endTime":3239.72,"body":"to do sales. If you over"},{"speaker":"Nikolaj Kloch","startTime":3234.56,"endTime":3239.72,"body":"complicate it. The books are"},{"speaker":"Nikolaj Kloch","startTime":3239.72,"endTime":3243.32,"body":"great. If you just mimic the"},{"speaker":"Nikolaj Kloch","startTime":3239.72,"endTime":3243.32,"body":"books. These are people doing"},{"speaker":"Nikolaj Kloch","startTime":3243.38,"endTime":3246.7599999999998,"body":"volume, 100 sales calls a day,"},{"speaker":"Nikolaj Kloch","startTime":3243.38,"endTime":3246.7599999999998,"body":"you know. They don't care about"},{"speaker":"Nikolaj Kloch","startTime":3246.7599999999998,"endTime":3249.94,"body":"anybody. They are just burning"},{"speaker":"Nikolaj Kloch","startTime":3246.7599999999998,"endTime":3249.94,"body":"through the books. If you care,"},{"speaker":"Nikolaj Kloch","startTime":3249.94,"endTime":3253.36,"body":"it's the easiest way to not"},{"speaker":"Nikolaj Kloch","startTime":3249.94,"endTime":3253.36,"body":"waste your time. Meet people,"},{"speaker":"Nikolaj Kloch","startTime":3253.36,"endTime":3256.24,"body":"and then a lot of the time these"},{"speaker":"Nikolaj Kloch","startTime":3253.36,"endTime":3256.24,"body":"customers, these people, will"},{"speaker":"Nikolaj Kloch","startTime":3256.24,"endTime":3259.24,"body":"come back, six months later, a"},{"speaker":"Nikolaj Kloch","startTime":3256.24,"endTime":3259.24,"body":"year later, where they're going,"},{"speaker":"Nikolaj Kloch","startTime":3259.24,"endTime":3263.08,"body":"Hey, I actually have this"},{"speaker":"Nikolaj Kloch","startTime":3259.24,"endTime":3263.08,"body":"problem now, could you help me?"},{"speaker":"Nikolaj Kloch","startTime":3263.08,"endTime":3266.7599999999998,"body":"And you go, I would love to. How"},{"speaker":"Nikolaj Kloch","startTime":3263.08,"endTime":3266.7599999999998,"body":"is your daughter doing? By the"},{"speaker":"Nikolaj Kloch","startTime":3266.7599999999998,"endTime":3270.0,"body":"way, you know, those just so"},{"speaker":"Nikolaj Kloch","startTime":3266.7599999999998,"endTime":3270.0,"body":"much easier than taking the Wolf"},{"speaker":"Nikolaj Kloch","startTime":3270.0,"endTime":3273.24,"body":"of Wall Street book and just"},{"speaker":"Nikolaj Kloch","startTime":3270.0,"endTime":3273.24,"body":"digging in and going, Hey, how's"},{"speaker":"Nikolaj Kloch","startTime":3273.24,"endTime":3276.84,"body":"it going? I've got the best"},{"speaker":"Nikolaj Kloch","startTime":3273.24,"endTime":3276.84,"body":"stocks in the world for you. So"},{"speaker":"Nikolaj Kloch","startTime":3277.08,"endTime":3279.84,"body":"I would absolutely leverage"},{"speaker":"Nikolaj Kloch","startTime":3277.08,"endTime":3279.84,"body":"that. You mentioned,"},{"speaker":"Aaron Moncur","startTime":3279.84,"endTime":3282.18,"body":"everyone likes to"},{"speaker":"Aaron Moncur","startTime":3279.84,"endTime":3282.18,"body":"be tribal, and that's a really"},{"speaker":"Aaron Moncur","startTime":3282.18,"endTime":3285.42,"body":"powerful principle. Robert"},{"speaker":"Aaron Moncur","startTime":3282.18,"endTime":3285.42,"body":"Cialdini calls it the Unity"},{"speaker":"Aaron Moncur","startTime":3285.48,"endTime":3288.44,"body":"principle. This is the author of"},{"speaker":"Aaron Moncur","startTime":3285.48,"endTime":3288.44,"body":"influence, the power of"},{"speaker":"Aaron Moncur","startTime":3288.44,"endTime":3293.9,"body":"persuasion, a really wonderful"},{"speaker":"Aaron Moncur","startTime":3288.44,"endTime":3293.9,"body":"book for anyone who's who needs"},{"speaker":"Aaron Moncur","startTime":3293.9,"endTime":3300.08,"body":"to persuade people right to"},{"speaker":"Aaron Moncur","startTime":3293.9,"endTime":3300.08,"body":"their opinion. I read his book"},{"speaker":"Aaron Moncur","startTime":3300.08,"endTime":3303.86,"body":"years ago, and I thought it was"},{"speaker":"Aaron Moncur","startTime":3300.08,"endTime":3303.86,"body":"one of the best books I had ever"},{"speaker":"Aaron Moncur","startTime":3304.16,"endTime":3309.34,"body":"read, especially from a business"},{"speaker":"Aaron Moncur","startTime":3304.16,"endTime":3309.34,"body":"standpoint, and I learned that"},{"speaker":"Aaron Moncur","startTime":3309.34,"endTime":3313.6,"body":"he used to be a professor at"},{"speaker":"Aaron Moncur","startTime":3309.34,"endTime":3313.6,"body":"ASU, and I'm here at in Arizona,"},{"speaker":"Aaron Moncur","startTime":3314.02,"endTime":3317.92,"body":"and I looked him up, and he's no"},{"speaker":"Aaron Moncur","startTime":3314.02,"endTime":3317.92,"body":"longer a professor, you know,"},{"speaker":"Aaron Moncur","startTime":3317.92,"endTime":3321.22,"body":"he's got on to he's pretty"},{"speaker":"Aaron Moncur","startTime":3317.92,"endTime":3321.22,"body":"famous at this point, and multi,"},{"speaker":"Aaron Moncur","startTime":3321.22,"endTime":3328.32,"body":"multi millionaire, I'm Sure, and"},{"speaker":"Aaron Moncur","startTime":3321.22,"endTime":3328.32,"body":"a best selling author, but I"},{"speaker":"Aaron Moncur","startTime":3328.32,"endTime":3330.18,"body":"thought I would love to take"},{"speaker":"Aaron Moncur","startTime":3328.32,"endTime":3330.18,"body":"this guy out to lunch. That"},{"speaker":"Aaron Moncur","startTime":3330.18,"endTime":3334.14,"body":"would be such a neat experience."},{"speaker":"Aaron Moncur","startTime":3330.18,"endTime":3334.14,"body":"But I thought, you know, who am"},{"speaker":"Aaron Moncur","startTime":3334.14,"endTime":3336.72,"body":"I? Right? He's not going to go"},{"speaker":"Aaron Moncur","startTime":3334.14,"endTime":3336.72,"body":"out to lunch with me. How am I"},{"speaker":"Aaron Moncur","startTime":3336.72,"endTime":3340.56,"body":"even going to get a hold of this"},{"speaker":"Aaron Moncur","startTime":3336.72,"endTime":3340.56,"body":"guy? Anyway, I found his profile"},{"speaker":"Aaron Moncur","startTime":3340.62,"endTime":3344.82,"body":"on on LinkedIn, and I used this"},{"speaker":"Aaron Moncur","startTime":3340.62,"endTime":3344.82,"body":"is one of the principles he"},{"speaker":"Aaron Moncur","startTime":3344.82,"endTime":3347.54,"body":"talks about in his book, The"},{"speaker":"Aaron Moncur","startTime":3344.82,"endTime":3347.54,"body":"Unity principle and the unit"},{"speaker":"Aaron Moncur","startTime":3347.6,"endTime":3349.94,"body":"unity principle, just like you"},{"speaker":"Aaron Moncur","startTime":3347.6,"endTime":3349.94,"body":"were saying, if you know a"},{"speaker":"Aaron Moncur","startTime":3349.94,"endTime":3353.7799999999997,"body":"restaurant for the place that"},{"speaker":"Aaron Moncur","startTime":3349.94,"endTime":3353.7799999999997,"body":"someone lives, talk about a menu"},{"speaker":"Aaron Moncur","startTime":3353.7799999999997,"endTime":3356.24,"body":"item there, right? Something"},{"speaker":"Aaron Moncur","startTime":3353.7799999999997,"endTime":3356.24,"body":"that connects you, whether it's"},{"speaker":"Aaron Moncur","startTime":3356.24,"endTime":3360.02,"body":"geographically, ethnically,"},{"speaker":"Aaron Moncur","startTime":3356.24,"endTime":3360.02,"body":"whatever, but something that"},{"speaker":"Aaron Moncur","startTime":3360.02,"endTime":3363.92,"body":"connects you. Familial"},{"speaker":"Aaron Moncur","startTime":3360.02,"endTime":3363.92,"body":"relationships are the biggest of"},{"speaker":"Aaron Moncur","startTime":3363.92,"endTime":3367.18,"body":"course. But I reached out to"},{"speaker":"Aaron Moncur","startTime":3363.92,"endTime":3367.18,"body":"him, and I said, Hey, I'm here"},{"speaker":"Aaron Moncur","startTime":3367.18,"endTime":3370.24,"body":"in Tempe, which is a town here"},{"speaker":"Aaron Moncur","startTime":3367.18,"endTime":3370.24,"body":"in Arizona, right around the"},{"speaker":"Aaron Moncur","startTime":3370.24,"endTime":3373.96,"body":"university, and I'd love to take"},{"speaker":"Aaron Moncur","startTime":3370.24,"endTime":3373.96,"body":"you out to lunch. And to my"},{"speaker":"Aaron Moncur","startTime":3374.5,"endTime":3377.2,"body":"amazement, he responded and"},{"speaker":"Aaron Moncur","startTime":3374.5,"endTime":3377.2,"body":"said, Yeah, sounds great. Let's"},{"speaker":"Aaron Moncur","startTime":3377.2,"endTime":3379.96,"body":"do it. So we went out to lunch."},{"speaker":"Aaron Moncur","startTime":3377.2,"endTime":3379.96,"body":"And I said, Hey, why did you"},{"speaker":"Aaron Moncur","startTime":3379.96,"endTime":3383.2599999999998,"body":"agree to go out to lunch with"},{"speaker":"Aaron Moncur","startTime":3379.96,"endTime":3383.2599999999998,"body":"me? Like you're this superstar"},{"speaker":"Aaron Moncur","startTime":3383.32,"endTime":3387.2999999999997,"body":"author and I'm just, you know."},{"speaker":"Aaron Moncur","startTime":3383.32,"endTime":3387.2999999999997,"body":"Kind of nobody. Why did you"},{"speaker":"Aaron Moncur","startTime":3387.2999999999997,"endTime":3389.52,"body":"agree to go out to lunch with"},{"speaker":"Aaron Moncur","startTime":3387.2999999999997,"endTime":3389.52,"body":"me? And he said, Well, you're"},{"speaker":"Aaron Moncur","startTime":3389.52,"endTime":3393.0,"body":"from Tempe, and I'm here in"},{"speaker":"Aaron Moncur","startTime":3389.52,"endTime":3393.0,"body":"Tempe. So I said, Yes, and it"},{"speaker":"Aaron Moncur","startTime":3393.0,"endTime":3395.88,"body":"was, it was the Unity principle."},{"speaker":"Aaron Moncur","startTime":3393.0,"endTime":3395.88,"body":"So that's, I think that's such a"},{"speaker":"Aaron Moncur","startTime":3395.88,"endTime":3399.7799999999997,"body":"powerful one. Anytime you can"},{"speaker":"Aaron Moncur","startTime":3395.88,"endTime":3399.7799999999997,"body":"leverage that it actually works."},{"speaker":"Aaron Moncur","startTime":3400.08,"endTime":3400.44,"body":"What"},{"speaker":"Nikolaj Kloch","startTime":3400.44,"endTime":3404.46,"body":"a cool example. I"},{"speaker":"Nikolaj Kloch","startTime":3400.44,"endTime":3404.46,"body":"mean, he's huge. And for anyone"},{"speaker":"Nikolaj Kloch","startTime":3404.46,"endTime":3407.66,"body":"listening, persuasion is one of"},{"speaker":"Nikolaj Kloch","startTime":3404.46,"endTime":3407.66,"body":"the best things. If you use it"},{"speaker":"Nikolaj Kloch","startTime":3407.66,"endTime":3411.14,"body":"for good, if you help people"},{"speaker":"Nikolaj Kloch","startTime":3407.66,"endTime":3411.14,"body":"with persuasion, it is good. It"},{"speaker":"Nikolaj Kloch","startTime":3411.14,"endTime":3413.54,"body":"is a good thing to learn,"},{"speaker":"Nikolaj Kloch","startTime":3411.14,"endTime":3413.54,"body":"because you're helping them. You"},{"speaker":"Nikolaj Kloch","startTime":3413.54,"endTime":3415.82,"body":"don't want to come in and sell"},{"speaker":"Nikolaj Kloch","startTime":3413.54,"endTime":3415.82,"body":"them something you don't like,"},{"speaker":"Nikolaj Kloch","startTime":3415.82,"endTime":3418.64,"body":"because you'll be horrible at"},{"speaker":"Nikolaj Kloch","startTime":3415.82,"endTime":3418.64,"body":"sales. So you can't use"},{"speaker":"Nikolaj Kloch","startTime":3418.64,"endTime":3421.1,"body":"persuasion for bad, right? I"},{"speaker":"Nikolaj Kloch","startTime":3418.64,"endTime":3421.1,"body":"mean, you can,"},{"speaker":"Aaron Moncur","startTime":3421.64,"endTime":3424.16,"body":"don't go short"},{"speaker":"Aaron Moncur","startTime":3421.64,"endTime":3424.16,"body":"term, you can, but you won't go"},{"speaker":"Aaron Moncur","startTime":3424.16,"endTime":3428.7999999999997,"body":"very far, exactly. Yeah. All"},{"speaker":"Aaron Moncur","startTime":3424.16,"endTime":3428.7999999999997,"body":"right. Well, Nikki, this has"},{"speaker":"Aaron Moncur","startTime":3428.7999999999997,"endTime":3431.86,"body":"been super fun. Thank you for"},{"speaker":"Aaron Moncur","startTime":3428.7999999999997,"endTime":3431.86,"body":"sharing some of your experiences"},{"speaker":"Aaron Moncur","startTime":3431.86,"endTime":3434.62,"body":"and insights with us, anything"},{"speaker":"Aaron Moncur","startTime":3431.86,"endTime":3434.62,"body":"that we haven't talked about"},{"speaker":"Aaron Moncur","startTime":3434.62,"endTime":3437.7999999999997,"body":"yet, that you'd like to hit on"},{"speaker":"Aaron Moncur","startTime":3434.62,"endTime":3437.7999999999997,"body":"before we end this episode. I"},{"speaker":"Aaron Moncur","startTime":3437.98,"endTime":3438.22,"body":"just"},{"speaker":"Nikolaj Kloch","startTime":3438.22,"endTime":3440.2,"body":"want to say thank"},{"speaker":"Nikolaj Kloch","startTime":3438.22,"endTime":3440.2,"body":"you so much for having me"},{"speaker":"Nikolaj Kloch","startTime":3440.56,"endTime":3444.7,"body":"absolute blast. I'm really"},{"speaker":"Nikolaj Kloch","startTime":3440.56,"endTime":3444.7,"body":"excited for it. So thank you so"},{"speaker":"Nikolaj Kloch","startTime":3444.7,"endTime":3445.6,"body":"much. Cool."},{"speaker":"Aaron Moncur","startTime":3445.9,"endTime":3449.16,"body":"Excellent. How can"},{"speaker":"Aaron Moncur","startTime":3445.9,"endTime":3449.16,"body":"people get in touch with you? Go"},{"speaker":"Aaron Moncur","startTime":3449.16,"endTime":3449.2799999999997,"body":"to"},{"speaker":"Nikolaj Kloch","startTime":3449.34,"endTime":3453.6,"body":"thriver, T, H, R,"},{"speaker":"Nikolaj Kloch","startTime":3449.34,"endTime":3453.6,"body":"i, v, r, design.com just go to"},{"speaker":"Nikolaj Kloch","startTime":3453.6,"endTime":3456.48,"body":"the contact page and email me."},{"speaker":"Nikolaj Kloch","startTime":3453.6,"endTime":3456.48,"body":"Awesome. Thank you so much"},{"speaker":"Nikolaj Kloch","startTime":3456.48,"endTime":3458.82,"body":"again. Thank you so much, Aaron."},{"speaker":"Nikolaj Kloch","startTime":3456.48,"endTime":3458.82,"body":"I'll talk to you soon."},{"speaker":"Aaron Moncur","startTime":3460.66,"endTime":3464.17,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3460.66,"endTime":3464.17,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3464.2,"endTime":3467.02,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3464.2,"endTime":3467.02,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3467.02,"endTime":3470.41,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":3467.02,"endTime":3470.41,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3470.44,"endTime":3473.95,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":3470.44,"endTime":3473.95,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":3474.07,"endTime":3477.73,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":3474.07,"endTime":3477.73,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":3477.73,"endTime":3484.15,"body":"product design and R D services."},{"speaker":"Aaron Moncur","startTime":3477.73,"endTime":3484.15,"body":"Visit us at Team pipeline.us. To"},{"speaker":"Aaron Moncur","startTime":3484.15,"endTime":3488.56,"body":"join a vibrant community of"},{"speaker":"Aaron Moncur","startTime":3484.15,"endTime":3488.56,"body":"engineers online. Visit the wave"},{"speaker":"Aaron Moncur","startTime":3488.74,"endTime":3493.48,"body":"dot engineer, thank you for"},{"speaker":"Aaron Moncur","startTime":3488.74,"endTime":3493.48,"body":"listening. You."}]}