{"version":"1.0.0","segments":[{"speaker":"Mihir Shah","startTime":0.66,"endTime":3.18,"body":"The hardest part is"},{"speaker":"Mihir Shah","startTime":0.66,"endTime":3.18,"body":"starting. Most people you talk"},{"speaker":"Mihir Shah","startTime":3.18,"endTime":5.64,"body":"to, they talk about doing a"},{"speaker":"Mihir Shah","startTime":3.18,"endTime":5.64,"body":"business, they overthink it,"},{"speaker":"Mihir Shah","startTime":5.64,"endTime":9.3,"body":"this and that. But man, if you"},{"speaker":"Mihir Shah","startTime":5.64,"endTime":9.3,"body":"just get started, it is so much"},{"speaker":"Mihir Shah","startTime":9.36,"endTime":12.3,"body":"easier the second, third, fourth"},{"speaker":"Mihir Shah","startTime":9.36,"endTime":12.3,"body":"time around and you candidly, I"},{"speaker":"Mihir Shah","startTime":12.3,"endTime":14.76,"body":"think you need to have the first"},{"speaker":"Mihir Shah","startTime":12.3,"endTime":14.76,"body":"two, three experiences you"},{"speaker":"Aaron Moncur","startTime":28.34,"endTime":30.44,"body":"Hello and welcome"},{"speaker":"Aaron Moncur","startTime":28.34,"endTime":30.44,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":30.44,"endTime":35.0,"body":"podcast. Today's guest is Mihir"},{"speaker":"Aaron Moncur","startTime":30.44,"endTime":35.0,"body":"Shah, a seasoned engineer and"},{"speaker":"Aaron Moncur","startTime":35.0,"endTime":38.24,"body":"entrepreneur currently serving"},{"speaker":"Aaron Moncur","startTime":35.0,"endTime":38.24,"body":"as president of tomai"},{"speaker":"Aaron Moncur","startTime":38.24,"endTime":42.7,"body":"engineering, an as 9100"},{"speaker":"Aaron Moncur","startTime":38.24,"endTime":42.7,"body":"certified CNC machining company"},{"speaker":"Aaron Moncur","startTime":42.7,"endTime":45.88,"body":"supporting aerospace, defense"},{"speaker":"Aaron Moncur","startTime":42.7,"endTime":45.88,"body":"and medical industries with a"},{"speaker":"Aaron Moncur","startTime":45.88,"endTime":49.12,"body":"background that includes"},{"speaker":"Aaron Moncur","startTime":45.88,"endTime":49.12,"body":"engineering roles at Tesla and"},{"speaker":"Aaron Moncur","startTime":49.12,"endTime":55.0,"body":"axon co founding inspect AR"},{"speaker":"Aaron Moncur","startTime":49.12,"endTime":55.0,"body":"acquired by cadence and leading"},{"speaker":"Aaron Moncur","startTime":55.0,"endTime":58.66,"body":"ventures through Shaw capital"},{"speaker":"Aaron Moncur","startTime":55.0,"endTime":58.66,"body":"ventures and the hardware FYI"},{"speaker":"Aaron Moncur","startTime":58.66,"endTime":61.68,"body":"newsletter. Mihir brings a"},{"speaker":"Aaron Moncur","startTime":58.66,"endTime":61.68,"body":"unique blend of technical depth"},{"speaker":"Aaron Moncur","startTime":61.98,"endTime":64.98,"body":"and business acumen to the"},{"speaker":"Aaron Moncur","startTime":61.98,"endTime":64.98,"body":"conversation. Mihir, thank you"},{"speaker":"Aaron Moncur","startTime":64.98,"endTime":68.4,"body":"so much for being with us today."},{"speaker":"Aaron Moncur","startTime":64.98,"endTime":68.4,"body":"Thanks, Aaron, happy to be here."},{"speaker":"Aaron Moncur","startTime":68.76,"endTime":72.78,"body":"Awesome. Been excited to talk to"},{"speaker":"Aaron Moncur","startTime":68.76,"endTime":72.78,"body":"you, because you have such a"},{"speaker":"Aaron Moncur","startTime":72.78,"endTime":76.14,"body":"rich background, right, not only"},{"speaker":"Aaron Moncur","startTime":72.78,"endTime":76.14,"body":"with engineering, but also"},{"speaker":"Aaron Moncur","startTime":76.44,"endTime":80.24,"body":"entrepreneurship and business"},{"speaker":"Aaron Moncur","startTime":76.44,"endTime":80.24,"body":"and so we'll dig into all of"},{"speaker":"Aaron Moncur","startTime":80.24,"endTime":82.76,"body":"those topics. But let me start"},{"speaker":"Aaron Moncur","startTime":80.24,"endTime":82.76,"body":"with the the standard first"},{"speaker":"Aaron Moncur","startTime":82.76,"endTime":85.94,"body":"question I ask everyone, which"},{"speaker":"Aaron Moncur","startTime":82.76,"endTime":85.94,"body":"is, what made you decide to"},{"speaker":"Aaron Moncur","startTime":85.94,"endTime":87.26,"body":"become an engineer?"},{"speaker":"Mihir Shah","startTime":88.22,"endTime":92.78,"body":"Well, it's funny. I"},{"speaker":"Mihir Shah","startTime":88.22,"endTime":92.78,"body":"started college kind of with the"},{"speaker":"Mihir Shah","startTime":92.78,"endTime":95.42,"body":"idea of, oh, maybe I'll go be a"},{"speaker":"Mihir Shah","startTime":92.78,"endTime":95.42,"body":"doctor. And I remember I got"},{"speaker":"Mihir Shah","startTime":95.42,"endTime":99.5,"body":"back my first some bio, whatever"},{"speaker":"Mihir Shah","startTime":95.42,"endTime":99.5,"body":"course exam I had a D on it, I"},{"speaker":"Mihir Shah","startTime":99.5,"endTime":102.2,"body":"was like a heart attack. But,"},{"speaker":"Mihir Shah","startTime":99.5,"endTime":102.2,"body":"man, I can't figure this out. I"},{"speaker":"Mihir Shah","startTime":102.2,"endTime":106.12,"body":"don't know if I was if I was"},{"speaker":"Mihir Shah","startTime":102.2,"endTime":106.12,"body":"very math in high school, and I"},{"speaker":"Mihir Shah","startTime":106.12,"endTime":110.2,"body":"don't really know what I do. And"},{"speaker":"Mihir Shah","startTime":106.12,"endTime":110.2,"body":"I had some people in the hall"},{"speaker":"Mihir Shah","startTime":110.68,"endTime":113.8,"body":"and the dorm I was staying in,"},{"speaker":"Mihir Shah","startTime":110.68,"endTime":113.8,"body":"and they were mechanical"},{"speaker":"Mihir Shah","startTime":113.8,"endTime":117.64,"body":"engineers. And I was like, Okay,"},{"speaker":"Mihir Shah","startTime":113.8,"endTime":117.64,"body":"maybe it was a bio engineering I"},{"speaker":"Mihir Shah","startTime":117.64,"endTime":120.1,"body":"wasn't ready to leave the bio. I"},{"speaker":"Mihir Shah","startTime":117.64,"endTime":120.1,"body":"didn't really know the world"},{"speaker":"Mihir Shah","startTime":120.1,"endTime":123.54,"body":"outside that. And took this"},{"speaker":"Mihir Shah","startTime":120.1,"endTime":123.54,"body":"digital logic course. I think"},{"speaker":"Mihir Shah","startTime":123.54,"endTime":126.3,"body":"that was one of the first"},{"speaker":"Mihir Shah","startTime":123.54,"endTime":126.3,"body":"engineering courses that I took,"},{"speaker":"Mihir Shah","startTime":126.3,"endTime":129.06,"body":"and I just found it really"},{"speaker":"Mihir Shah","startTime":126.3,"endTime":129.06,"body":"interesting. And then I think it"},{"speaker":"Mihir Shah","startTime":129.06,"endTime":133.98,"body":"kind of dawned on me more like,"},{"speaker":"Mihir Shah","startTime":129.06,"endTime":133.98,"body":"wow, I'm actually enjoying this"},{"speaker":"Mihir Shah","startTime":133.98,"endTime":136.5,"body":"and kind of driving why I want"},{"speaker":"Mihir Shah","startTime":133.98,"endTime":136.5,"body":"to do this stuff, from like a"},{"speaker":"Mihir Shah","startTime":136.5,"endTime":139.98,"body":"first principle standpoint,"},{"speaker":"Mihir Shah","startTime":136.5,"endTime":139.98,"body":"outside of what seemed to me on"},{"speaker":"Mihir Shah","startTime":140.1,"endTime":144.32,"body":"the other side of just taking"},{"speaker":"Mihir Shah","startTime":140.1,"endTime":144.32,"body":"classes purely for the purpose"},{"speaker":"Mihir Shah","startTime":144.32,"endTime":148.4,"body":"of preparing for an exam for"},{"speaker":"Mihir Shah","startTime":144.32,"endTime":148.4,"body":"some accreditation to go be this"},{"speaker":"Mihir Shah","startTime":148.94,"endTime":152.06,"body":"doctor. I wasn't even sure, you"},{"speaker":"Mihir Shah","startTime":148.94,"endTime":152.06,"body":"know that whole world, I just"},{"speaker":"Mihir Shah","startTime":152.06,"endTime":156.8,"body":"have no anyways, I like the"},{"speaker":"Mihir Shah","startTime":152.06,"endTime":156.8,"body":"course. I kept taking more of"},{"speaker":"Mihir Shah","startTime":156.8,"endTime":159.32,"body":"them, and I said, this is what I"},{"speaker":"Mihir Shah","startTime":156.8,"endTime":159.32,"body":"like to do, and I'll kind of"},{"speaker":"Mihir Shah","startTime":159.32,"endTime":160.7,"body":"figure it out from there."},{"speaker":"Aaron Moncur","startTime":160.7,"endTime":163.72,"body":"Fantastic. And"},{"speaker":"Aaron Moncur","startTime":160.7,"endTime":163.72,"body":"that that led to a job"},{"speaker":"Aaron Moncur","startTime":163.72,"endTime":168.76,"body":"eventually with with Tesla. And"},{"speaker":"Aaron Moncur","startTime":163.72,"endTime":168.76,"body":"then from there, you now are the"},{"speaker":"Aaron Moncur","startTime":168.76,"endTime":175.24,"body":"president of tomai engineering,"},{"speaker":"Aaron Moncur","startTime":168.76,"endTime":175.24,"body":"CNC machining shop. How have"},{"speaker":"Aaron Moncur","startTime":175.24,"endTime":180.3,"body":"some of these experiences so"},{"speaker":"Aaron Moncur","startTime":175.24,"endTime":180.3,"body":"working as an engineer at Tesla,"},{"speaker":"Aaron Moncur","startTime":180.66,"endTime":183.9,"body":"you started inspect AR, and I"},{"speaker":"Aaron Moncur","startTime":180.66,"endTime":183.9,"body":"don't know if you started, I"},{"speaker":"Aaron Moncur","startTime":183.9,"endTime":186.54,"body":"shouldn't have said that. I know"},{"speaker":"Aaron Moncur","startTime":183.9,"endTime":186.54,"body":"that you were an integral I was"},{"speaker":"Aaron Moncur","startTime":186.78,"endTime":187.38,"body":"a co founder"},{"speaker":"Mihir Shah","startTime":187.44,"endTime":189.6,"body":"of the Okay, co"},{"speaker":"Mihir Shah","startTime":187.44,"endTime":189.6,"body":"founder, the my other co"},{"speaker":"Mihir Shah","startTime":189.6,"endTime":192.66,"body":"founders actually technically"},{"speaker":"Mihir Shah","startTime":189.6,"endTime":192.66,"body":"started it, and I was lucky"},{"speaker":"Mihir Shah","startTime":192.66,"endTime":195.72,"body":"enough to meet them a little bit"},{"speaker":"Mihir Shah","startTime":192.66,"endTime":195.72,"body":"later on the journey and kind of"},{"speaker":"Mihir Shah","startTime":195.72,"endTime":198.12,"body":"join them and find a way to grow"},{"speaker":"Mihir Shah","startTime":195.72,"endTime":198.12,"body":"the business together, yeah,"},{"speaker":"Aaron Moncur","startTime":198.54,"endTime":200.6,"body":"and then be"},{"speaker":"Aaron Moncur","startTime":198.54,"endTime":200.6,"body":"acquired, right? Selling it,"},{"speaker":"Aaron Moncur","startTime":200.72,"endTime":201.14,"body":"correct?"},{"speaker":"Mihir Shah","startTime":201.86,"endTime":203.96,"body":"Yeah, one of the"},{"speaker":"Mihir Shah","startTime":201.86,"endTime":203.96,"body":"largest kind of EDA companies"},{"speaker":"Mihir Shah","startTime":203.96,"endTime":207.32,"body":"cross semiconductor all the way"},{"speaker":"Mihir Shah","startTime":203.96,"endTime":207.32,"body":"up to the PCB level beyond,"},{"speaker":"Mihir Shah","startTime":207.56,"endTime":208.76,"body":"yeah. And"},{"speaker":"Aaron Moncur","startTime":208.76,"endTime":211.04,"body":"so now, through"},{"speaker":"Aaron Moncur","startTime":208.76,"endTime":211.04,"body":"Shaw ventures, I think you've"},{"speaker":"Aaron Moncur","startTime":211.1,"endTime":214.4,"body":"acquired to my engineering and"},{"speaker":"Aaron Moncur","startTime":211.1,"endTime":214.4,"body":"your president there is that"},{"speaker":"Aaron Moncur","startTime":214.4,"endTime":214.88,"body":"accurate?"},{"speaker":"Mihir Shah","startTime":217.34,"endTime":219.44,"body":"I'm sorry, I just"},{"speaker":"Mihir Shah","startTime":217.34,"endTime":219.44,"body":"said Somebody's at the door."},{"speaker":"Mihir Shah","startTime":219.44,"endTime":221.86,"body":"I've actually got the machine"},{"speaker":"Mihir Shah","startTime":219.44,"endTime":221.86,"body":"shop right now? So there are"},{"speaker":"Aaron Moncur","startTime":223.72,"endTime":227.08,"body":"lots of hats,"},{"speaker":"Aaron Moncur","startTime":223.72,"endTime":227.08,"body":"sure. So my question is, all"},{"speaker":"Aaron Moncur","startTime":227.08,"endTime":230.74,"body":"these diverse experiences you've"},{"speaker":"Aaron Moncur","startTime":227.08,"endTime":230.74,"body":"had as an engineer, as a"},{"speaker":"Aaron Moncur","startTime":230.74,"endTime":235.0,"body":"startup, co founder, as"},{"speaker":"Aaron Moncur","startTime":230.74,"endTime":235.0,"body":"president of a company, how have"},{"speaker":"Aaron Moncur","startTime":235.0,"endTime":238.96,"body":"all these experiences shaped"},{"speaker":"Aaron Moncur","startTime":235.0,"endTime":238.96,"body":"your approach to leadership in"},{"speaker":"Aaron Moncur","startTime":239.14,"endTime":241.68,"body":"the engineering environment? I"},{"speaker":"Mihir Shah","startTime":241.74,"endTime":244.02,"body":"It's, God, it sounds"},{"speaker":"Mihir Shah","startTime":241.74,"endTime":244.02,"body":"so corny, but I, I really think"},{"speaker":"Mihir Shah","startTime":244.02,"endTime":248.64,"body":"it just comes down to first"},{"speaker":"Mihir Shah","startTime":244.02,"endTime":248.64,"body":"principles, thinking and kind of"},{"speaker":"Mihir Shah","startTime":248.64,"endTime":251.58,"body":"understanding the root of why"},{"speaker":"Mihir Shah","startTime":248.64,"endTime":251.58,"body":"I'm doing something, or if"},{"speaker":"Mihir Shah","startTime":251.58,"endTime":255.0,"body":"there's a problem, instead of"},{"speaker":"Mihir Shah","startTime":251.58,"endTime":255.0,"body":"panicking, being like, Okay,"},{"speaker":"Mihir Shah","startTime":255.0,"endTime":258.12,"body":"well, what are the symptoms?"},{"speaker":"Mihir Shah","startTime":255.0,"endTime":258.12,"body":"What's kind of one order away"},{"speaker":"Mihir Shah","startTime":258.12,"endTime":260.96,"body":"from that? And you could think"},{"speaker":"Mihir Shah","startTime":258.12,"endTime":260.96,"body":"of, you know, I always kind of"},{"speaker":"Mihir Shah","startTime":260.96,"endTime":266.18,"body":"use the example of, like, Okay,"},{"speaker":"Mihir Shah","startTime":260.96,"endTime":266.18,"body":"if you plug in a PCB and"},{"speaker":"Mihir Shah","startTime":266.18,"endTime":269.42,"body":"suddenly something sparks, there"},{"speaker":"Mihir Shah","startTime":266.18,"endTime":269.42,"body":"could be a number of things that"},{"speaker":"Mihir Shah","startTime":269.42,"endTime":272.78,"body":"went wrong, and you kind of"},{"speaker":"Mihir Shah","startTime":269.42,"endTime":272.78,"body":"started the spark. You kind of"},{"speaker":"Mihir Shah","startTime":272.78,"endTime":275.42,"body":"go back and you have the"},{"speaker":"Mihir Shah","startTime":272.78,"endTime":275.42,"body":"multimeter out, or whatever it"},{"speaker":"Mihir Shah","startTime":275.42,"endTime":278.24,"body":"is, you start to disconnect"},{"speaker":"Mihir Shah","startTime":275.42,"endTime":278.24,"body":"things from it and test one at a"},{"speaker":"Mihir Shah","startTime":278.24,"endTime":282.58,"body":"time, and you just really get"},{"speaker":"Mihir Shah","startTime":278.24,"endTime":282.58,"body":"that first order understanding"},{"speaker":"Mihir Shah","startTime":282.58,"endTime":286.18,"body":"of why things went wrong, and"},{"speaker":"Mihir Shah","startTime":282.58,"endTime":286.18,"body":"you're able to kind of piece and"},{"speaker":"Mihir Shah","startTime":286.18,"endTime":289.3,"body":"segment things apart. And again,"},{"speaker":"Mihir Shah","startTime":286.18,"endTime":289.3,"body":"that sounds kind of generics,"},{"speaker":"Mihir Shah","startTime":289.3,"endTime":293.62,"body":"not broad, but that is a"},{"speaker":"Mihir Shah","startTime":289.3,"endTime":293.62,"body":"reasonably good way to kind of"},{"speaker":"Mihir Shah","startTime":293.62,"endTime":297.58,"body":"approach most problems, I think,"},{"speaker":"Mihir Shah","startTime":293.62,"endTime":297.58,"body":"in life, and that's generally"},{"speaker":"Mihir Shah","startTime":297.58,"endTime":300.48,"body":"worked for me so far, even when"},{"speaker":"Mihir Shah","startTime":297.58,"endTime":300.48,"body":"we're buying. Looking for"},{"speaker":"Mihir Shah","startTime":300.48,"endTime":303.24,"body":"companies to buy when we come in"},{"speaker":"Mihir Shah","startTime":300.48,"endTime":303.24,"body":"here, and we're looking for ways"},{"speaker":"Mihir Shah","startTime":303.24,"endTime":306.72,"body":"to grow companies on the sales"},{"speaker":"Mihir Shah","startTime":303.24,"endTime":306.72,"body":"side and buy new equipment on"},{"speaker":"Mihir Shah","startTime":306.72,"endTime":310.68,"body":"the CNC side or at the PCB"},{"speaker":"Mihir Shah","startTime":306.72,"endTime":310.68,"body":"shops, whatever it is. So long"},{"speaker":"Mihir Shah","startTime":310.68,"endTime":313.74,"body":"answer, but first principles"},{"speaker":"Mihir Shah","startTime":310.68,"endTime":313.74,"body":"thinking from the beginning, and"},{"speaker":"Mihir Shah","startTime":313.74,"endTime":319.14,"body":"yes, obviously part of the I"},{"speaker":"Mihir Shah","startTime":313.74,"endTime":319.14,"body":"subscribe to the Tesla dogma of"},{"speaker":"Mihir Shah","startTime":319.14,"endTime":322.94,"body":"that first principles thinking,"},{"speaker":"Mihir Shah","startTime":319.14,"endTime":322.94,"body":"but it generally works, and we"},{"speaker":"Mihir Shah","startTime":322.94,"endTime":324.38,"body":"just try to stay true to that."},{"speaker":"Aaron Moncur","startTime":325.039,"endTime":330.619,"body":"I love that I read"},{"speaker":"Aaron Moncur","startTime":325.039,"endTime":330.619,"body":"Elon Musk's biography a year or"},{"speaker":"Aaron Moncur","startTime":330.619,"endTime":332.899,"body":"so ago. I thought it was"},{"speaker":"Aaron Moncur","startTime":330.619,"endTime":332.899,"body":"fascinating, but one of the"},{"speaker":"Aaron Moncur","startTime":332.899,"endTime":336.139,"body":"parts I really enjoyed was his"},{"speaker":"Aaron Moncur","startTime":332.899,"endTime":336.139,"body":"first principles thinking,"},{"speaker":"Aaron Moncur","startTime":336.139,"endTime":339.379,"body":"right? And a concrete example of"},{"speaker":"Aaron Moncur","startTime":336.139,"endTime":339.379,"body":"that that I thought was so neat,"},{"speaker":"Aaron Moncur","startTime":339.379,"endTime":342.579,"body":"and I had never thought about it"},{"speaker":"Aaron Moncur","startTime":339.379,"endTime":342.579,"body":"this way until reading it in his"},{"speaker":"Aaron Moncur","startTime":342.579,"endTime":347.439,"body":"book, was the cost of a product"},{"speaker":"Aaron Moncur","startTime":342.579,"endTime":347.439,"body":"that you're producing, if you"},{"speaker":"Aaron Moncur","startTime":347.679,"endTime":351.699,"body":"just look at the raw materials."},{"speaker":"Aaron Moncur","startTime":347.679,"endTime":351.699,"body":"So how much did the steel cost"},{"speaker":"Aaron Moncur","startTime":351.699,"endTime":354.699,"body":"to produce this product?"},{"speaker":"Aaron Moncur","startTime":351.699,"endTime":354.699,"body":"Whatever the product is, it's"},{"speaker":"Aaron Moncur","startTime":354.699,"endTime":357.459,"body":"going to be, you know, X amount"},{"speaker":"Aaron Moncur","startTime":354.699,"endTime":357.459,"body":"of dollars. And then if you look"},{"speaker":"Aaron Moncur","startTime":357.459,"endTime":360.479,"body":"at the final product, it's going"},{"speaker":"Aaron Moncur","startTime":357.459,"endTime":360.479,"body":"to be X amount of dollars for"},{"speaker":"Aaron Moncur","startTime":360.479,"endTime":363.539,"body":"the raw material, plus whatever"},{"speaker":"Aaron Moncur","startTime":360.479,"endTime":363.539,"body":"labor and processing was"},{"speaker":"Aaron Moncur","startTime":363.539,"endTime":366.479,"body":"required to get it into its"},{"speaker":"Aaron Moncur","startTime":363.539,"endTime":366.479,"body":"final form. And if that final"},{"speaker":"Aaron Moncur","startTime":366.479,"endTime":369.959,"body":"number is is significantly"},{"speaker":"Aaron Moncur","startTime":366.479,"endTime":369.959,"body":"greater than the raw cost of the"},{"speaker":"Aaron Moncur","startTime":369.959,"endTime":372.899,"body":"material, there might be a"},{"speaker":"Aaron Moncur","startTime":369.959,"endTime":372.899,"body":"problem or an opportunity for"},{"speaker":"Aaron Moncur","startTime":372.899,"endTime":376.259,"body":"improvement in your processing."},{"speaker":"Aaron Moncur","startTime":372.899,"endTime":376.259,"body":"And I thought, Man, that's it's"},{"speaker":"Aaron Moncur","startTime":376.259,"endTime":379.499,"body":"such like a simple, basic way to"},{"speaker":"Aaron Moncur","startTime":376.259,"endTime":379.499,"body":"think about it, but I had never"},{"speaker":"Aaron Moncur","startTime":379.619,"endTime":382.459,"body":"thought about it that way. And I"},{"speaker":"Aaron Moncur","startTime":379.619,"endTime":382.459,"body":"always thought that was a great"},{"speaker":"Aaron Moncur","startTime":382.579,"endTime":384.559,"body":"example of first principles"},{"speaker":"Aaron Moncur","startTime":382.579,"endTime":384.559,"body":"thinking"},{"speaker":"Mihir Shah","startTime":385.1,"endTime":387.5,"body":"Correct. I mean, you"},{"speaker":"Mihir Shah","startTime":385.1,"endTime":387.5,"body":"it's, you're basically deriving"},{"speaker":"Mihir Shah","startTime":387.5,"endTime":390.08,"body":"what a profit and loss statement"},{"speaker":"Mihir Shah","startTime":387.5,"endTime":390.08,"body":"is that way, right? It's like"},{"speaker":"Mihir Shah","startTime":390.08,"endTime":393.14,"body":"you have your revenue and cost"},{"speaker":"Mihir Shah","startTime":390.08,"endTime":393.14,"body":"of goods, and you really got to"},{"speaker":"Mihir Shah","startTime":393.14,"endTime":396.86,"body":"hold that gross margin as a true"},{"speaker":"Mihir Shah","startTime":393.14,"endTime":396.86,"body":"number and constantly benchmark"},{"speaker":"Mihir Shah","startTime":396.86,"endTime":400.42,"body":"it and kind of keep dialing it"},{"speaker":"Mihir Shah","startTime":396.86,"endTime":400.42,"body":"in. And we do that at all of our"},{"speaker":"Mihir Shah","startTime":400.42,"endTime":404.32,"body":"businesses, we do a monthly"},{"speaker":"Mihir Shah","startTime":400.42,"endTime":404.32,"body":"flux. We're checking on a kind"},{"speaker":"Mihir Shah","startTime":404.32,"endTime":408.76,"body":"of bi weekly basis where we have"},{"speaker":"Mihir Shah","startTime":404.32,"endTime":408.76,"body":"versus our forecast. And it's"},{"speaker":"Mihir Shah","startTime":408.76,"endTime":412.72,"body":"not just for some spreadsheet"},{"speaker":"Mihir Shah","startTime":408.76,"endTime":412.72,"body":"reporting guy in an office kind"},{"speaker":"Mihir Shah","startTime":412.72,"endTime":416.74,"body":"of level. It's just, Hey, why"},{"speaker":"Mihir Shah","startTime":412.72,"endTime":416.74,"body":"did this go up? Maybe it doesn't"},{"speaker":"Mihir Shah","startTime":416.74,"endTime":420.66,"body":"matter, but I sure want to know."},{"speaker":"Mihir Shah","startTime":416.74,"endTime":420.66,"body":"I just want it on the floor"},{"speaker":"Mihir Shah","startTime":420.66,"endTime":424.02,"body":"level, understand everything"},{"speaker":"Mihir Shah","startTime":420.66,"endTime":424.02,"body":"that's happening, from the cost"},{"speaker":"Mihir Shah","startTime":424.02,"endTime":429.0,"body":"of coolant to, hey, why is the"},{"speaker":"Mihir Shah","startTime":424.02,"endTime":429.0,"body":"coffee up by 20% it doesn't"},{"speaker":"Mihir Shah","startTime":429.0,"endTime":431.64,"body":"matter. I'm not thinking about"},{"speaker":"Mihir Shah","startTime":429.0,"endTime":431.64,"body":"cutting costs. All is about just"},{"speaker":"Mihir Shah","startTime":431.64,"endTime":433.98,"body":"it's easier to go get more sales"},{"speaker":"Mihir Shah","startTime":431.64,"endTime":433.98,"body":"and try to optimize the"},{"speaker":"Mihir Shah","startTime":433.98,"endTime":435.9,"body":"business, but you still kind of"},{"speaker":"Mihir Shah","startTime":433.98,"endTime":435.9,"body":"know what's going"},{"speaker":"Aaron Moncur","startTime":436.92,"endTime":438.78,"body":"on. I've always"},{"speaker":"Aaron Moncur","startTime":436.92,"endTime":438.78,"body":"thought that engineers make"},{"speaker":"Aaron Moncur","startTime":438.78,"endTime":442.34,"body":"great business owners because"},{"speaker":"Aaron Moncur","startTime":438.78,"endTime":442.34,"body":"they're trained to look at the"},{"speaker":"Aaron Moncur","startTime":442.34,"endTime":446.72,"body":"numbers, that they understand"},{"speaker":"Aaron Moncur","startTime":442.34,"endTime":446.72,"body":"numbers, and they can follow"},{"speaker":"Aaron Moncur","startTime":446.78,"endTime":451.04,"body":"trends based on numbers. Did you"},{"speaker":"Aaron Moncur","startTime":446.78,"endTime":451.04,"body":"always know that you wanted to"},{"speaker":"Aaron Moncur","startTime":451.04,"endTime":454.04,"body":"get into the business of"},{"speaker":"Aaron Moncur","startTime":451.04,"endTime":454.04,"body":"engineering, or was that more of"},{"speaker":"Aaron Moncur","startTime":454.04,"endTime":456.98,"body":"a recent realization in your"},{"speaker":"Aaron Moncur","startTime":454.04,"endTime":456.98,"body":"career, one"},{"speaker":"Mihir Shah","startTime":457.4,"endTime":459.74,"body":"of our recent but"},{"speaker":"Mihir Shah","startTime":457.4,"endTime":459.74,"body":"no, I don't think I really had a"},{"speaker":"Mihir Shah","startTime":459.74,"endTime":462.28,"body":"plan starting out, and I just"},{"speaker":"Mihir Shah","startTime":459.74,"endTime":462.28,"body":"took these classes. I really"},{"speaker":"Mihir Shah","startTime":462.28,"endTime":465.4,"body":"liked it, and I was lucky enough"},{"speaker":"Mihir Shah","startTime":462.28,"endTime":465.4,"body":"to get an internship at Tesla,"},{"speaker":"Mihir Shah","startTime":465.4,"endTime":469.0,"body":"which is really what it was. And"},{"speaker":"Mihir Shah","startTime":465.4,"endTime":469.0,"body":"then it led into more full time,"},{"speaker":"Mihir Shah","startTime":469.0,"endTime":473.38,"body":"but it really was an internship,"},{"speaker":"Mihir Shah","startTime":469.0,"endTime":473.38,"body":"so I got in there, and I don't"},{"speaker":"Mihir Shah","startTime":473.38,"endTime":476.5,"body":"know, I just I started being"},{"speaker":"Mihir Shah","startTime":473.38,"endTime":476.5,"body":"able to surround myself by"},{"speaker":"Mihir Shah","startTime":476.56,"endTime":479.02,"body":"smarter and smarter people. I"},{"speaker":"Mihir Shah","startTime":476.56,"endTime":479.02,"body":"think that's I also realized,"},{"speaker":"Mihir Shah","startTime":479.02,"endTime":482.34,"body":"man, I'm not probably going to"},{"speaker":"Mihir Shah","startTime":479.02,"endTime":482.34,"body":"make it as some Principal"},{"speaker":"Mihir Shah","startTime":482.34,"endTime":485.16,"body":"Engineer at Tesla. I just don't"},{"speaker":"Mihir Shah","startTime":482.34,"endTime":485.16,"body":"think I have it, and maybe I"},{"speaker":"Mihir Shah","startTime":485.16,"endTime":488.1,"body":"don't enjoy it, but candidly, I"},{"speaker":"Mihir Shah","startTime":485.16,"endTime":488.1,"body":"just didn't think I have the"},{"speaker":"Mihir Shah","startTime":488.22,"endTime":491.16,"body":"technical acumen to really excel"},{"speaker":"Mihir Shah","startTime":488.22,"endTime":491.16,"body":"and be that valuable at that"},{"speaker":"Mihir Shah","startTime":491.16,"endTime":494.16,"body":"level to a company like Tesla."},{"speaker":"Mihir Shah","startTime":491.16,"endTime":494.16,"body":"And so, you know, I tried math"},{"speaker":"Mihir Shah","startTime":494.28,"endTime":497.7,"body":"elsewhere, and this and that,"},{"speaker":"Mihir Shah","startTime":494.28,"endTime":497.7,"body":"and I just found that I enjoyed"},{"speaker":"Mihir Shah","startTime":498.9,"endTime":503.3,"body":"selling things or products or"},{"speaker":"Mihir Shah","startTime":498.9,"endTime":503.3,"body":"services, and found that man,"},{"speaker":"Mihir Shah","startTime":503.3,"endTime":506.9,"body":"like I enjoy this whole side of"},{"speaker":"Mihir Shah","startTime":503.3,"endTime":506.9,"body":"things, and I'm I've seen what"},{"speaker":"Mihir Shah","startTime":506.9,"endTime":510.62,"body":"excellence looks like. I'm able"},{"speaker":"Mihir Shah","startTime":506.9,"endTime":510.62,"body":"to recruit smart people to kind"},{"speaker":"Mihir Shah","startTime":510.62,"endTime":514.7,"body":"of join me in different parts of"},{"speaker":"Mihir Shah","startTime":510.62,"endTime":514.7,"body":"the business, and that basic"},{"speaker":"Mihir Shah","startTime":514.7,"endTime":518.78,"body":"philosophy, and I guess, ability"},{"speaker":"Mihir Shah","startTime":514.7,"endTime":518.78,"body":"to really figure out the"},{"speaker":"Mihir Shah","startTime":518.78,"endTime":522.16,"body":"customer profile, find a way to"},{"speaker":"Mihir Shah","startTime":518.78,"endTime":522.16,"body":"get them interested in whatever"},{"speaker":"Mihir Shah","startTime":522.16,"endTime":525.34,"body":"it is, and then, on the back"},{"speaker":"Mihir Shah","startTime":522.16,"endTime":525.34,"body":"end, be able to build a team of"},{"speaker":"Mihir Shah","startTime":525.34,"endTime":528.94,"body":"excellent people around me that"},{"speaker":"Mihir Shah","startTime":525.34,"endTime":528.94,"body":"has basically been the high"},{"speaker":"Mihir Shah","startTime":528.94,"endTime":531.4,"body":"level, simple playbook every"},{"speaker":"Mihir Shah","startTime":528.94,"endTime":531.4,"body":"business that we've been"},{"speaker":"Mihir Shah","startTime":531.4,"endTime":534.4,"body":"involved with, good and bad, but"},{"speaker":"Mihir Shah","startTime":531.4,"endTime":534.4,"body":"it's all endured in some"},{"speaker":"Mihir Shah","startTime":534.4,"endTime":535.06,"body":"capacity."},{"speaker":"Aaron Moncur","startTime":536.2,"endTime":538.9,"body":"I'm hearing a lot"},{"speaker":"Aaron Moncur","startTime":536.2,"endTime":538.9,"body":"of parallels with my own"},{"speaker":"Aaron Moncur","startTime":538.9,"endTime":542.94,"body":"journey. I I've always felt like"},{"speaker":"Aaron Moncur","startTime":538.9,"endTime":542.94,"body":"I'm never going to be that"},{"speaker":"Aaron Moncur","startTime":542.94,"endTime":546.84,"body":"superstar engineer. I was good"},{"speaker":"Aaron Moncur","startTime":542.94,"endTime":546.84,"body":"enough at what I did, and I"},{"speaker":"Aaron Moncur","startTime":546.84,"endTime":550.38,"body":"earned a living as an engineer,"},{"speaker":"Aaron Moncur","startTime":546.84,"endTime":550.38,"body":"but really, I'm a lot better"},{"speaker":"Aaron Moncur","startTime":550.38,"endTime":554.64,"body":"with people in organization and"},{"speaker":"Aaron Moncur","startTime":550.38,"endTime":554.64,"body":"communication. I enjoy the"},{"speaker":"Aaron Moncur","startTime":554.64,"endTime":558.96,"body":"business side of things, I'd say"},{"speaker":"Aaron Moncur","startTime":554.64,"endTime":558.96,"body":"more than I like the engineering"},{"speaker":"Aaron Moncur","startTime":559.14,"endTime":562.58,"body":"at this point. So it's always"},{"speaker":"Aaron Moncur","startTime":559.14,"endTime":562.58,"body":"fun to talk with people who have"},{"speaker":"Aaron Moncur","startTime":562.58,"endTime":567.02,"body":"had, like, similar backgrounds"},{"speaker":"Aaron Moncur","startTime":562.58,"endTime":567.02,"body":"and mindsets. So right now, at"},{"speaker":"Aaron Moncur","startTime":567.02,"endTime":571.1,"body":"tomai engineering, you guys,"},{"speaker":"Aaron Moncur","startTime":567.02,"endTime":571.1,"body":"calling you a machine shop"},{"speaker":"Aaron Moncur","startTime":571.1,"endTime":573.86,"body":"probably doesn't do you justice"},{"speaker":"Aaron Moncur","startTime":571.1,"endTime":573.86,"body":"with all the different you know,"},{"speaker":"Aaron Moncur","startTime":573.86,"endTime":578.6,"body":"processes that you do there, but"},{"speaker":"Aaron Moncur","startTime":573.86,"endTime":578.6,"body":"one of the questions I wanted to"},{"speaker":"Aaron Moncur","startTime":578.6,"endTime":583.54,"body":"ask you is, running a machine"},{"speaker":"Aaron Moncur","startTime":578.6,"endTime":583.54,"body":"shop. How do you refer to to my"},{"speaker":"Aaron Moncur","startTime":583.54,"endTime":585.58,"body":"engineering? Do you call it a"},{"speaker":"Aaron Moncur","startTime":583.54,"endTime":585.58,"body":"machine shop? Or do you"},{"speaker":"Mihir Shah","startTime":585.58,"endTime":588.1,"body":"call it something"},{"speaker":"Mihir Shah","startTime":585.58,"endTime":588.1,"body":"else? Sometimes I find that the"},{"speaker":"Mihir Shah","startTime":588.1,"endTime":590.68,"body":"terms machine shop and job shop"},{"speaker":"Mihir Shah","startTime":588.1,"endTime":590.68,"body":"are kind of used"},{"speaker":"Mihir Shah","startTime":590.68,"endTime":594.04,"body":"interchangeably. And of course,"},{"speaker":"Mihir Shah","startTime":590.68,"endTime":594.04,"body":"there's nothing wrong with job"},{"speaker":"Mihir Shah","startTime":594.04,"endTime":596.74,"body":"shops. Many, many people build"},{"speaker":"Mihir Shah","startTime":594.04,"endTime":596.74,"body":"incredible careers to make more"},{"speaker":"Mihir Shah","startTime":596.74,"endTime":599.74,"body":"money than us, a lot more"},{"speaker":"Mihir Shah","startTime":596.74,"endTime":599.74,"body":"building running job shops. This"},{"speaker":"Mihir Shah","startTime":599.74,"endTime":603.84,"body":"is. More of a programmatic"},{"speaker":"Mihir Shah","startTime":599.74,"endTime":603.84,"body":"aerospace and defense, you know,"},{"speaker":"Mihir Shah","startTime":603.84,"endTime":607.14,"body":"complex machining and assembly"},{"speaker":"Mihir Shah","startTime":603.84,"endTime":607.14,"body":"business, but, yeah, we're a"},{"speaker":"Mihir Shah","startTime":607.14,"endTime":607.8,"body":"machine shop"},{"speaker":"Aaron Moncur","startTime":608.7,"endTime":611.58,"body":"for machine shop,"},{"speaker":"Aaron Moncur","startTime":608.7,"endTime":611.58,"body":"all right. I mean,"},{"speaker":"Mihir Shah","startTime":611.76,"endTime":613.5,"body":"I'm sure, I know"},{"speaker":"Mihir Shah","startTime":611.76,"endTime":613.5,"body":"people can't see the screen, but"},{"speaker":"Mihir Shah","startTime":613.5,"endTime":617.52,"body":"here's a part we make for our"},{"speaker":"Mihir Shah","startTime":613.5,"endTime":617.52,"body":"platform. Here's a part we make"},{"speaker":"Mihir Shah","startTime":617.52,"endTime":620.48,"body":"for, you know, a different"},{"speaker":"Mihir Shah","startTime":617.52,"endTime":620.48,"body":"missile system. And there's all"},{"speaker":"Mihir Shah","startTime":621.68,"endTime":624.38,"body":"sorts of different interesting"},{"speaker":"Mihir Shah","startTime":621.68,"endTime":624.38,"body":"components that we make for the"},{"speaker":"Mihir Shah","startTime":624.38,"endTime":627.62,"body":"mission, mission critical"},{"speaker":"Mihir Shah","startTime":624.38,"endTime":627.62,"body":"platforms, generally, at some"},{"speaker":"Mihir Shah","startTime":627.62,"endTime":630.8,"body":"volume, and we've been able to"},{"speaker":"Mihir Shah","startTime":627.62,"endTime":630.8,"body":"do it repeatedly and"},{"speaker":"Mihir Shah","startTime":630.8,"endTime":633.02,"body":"successfully. And I say we"},{"speaker":"Mihir Shah","startTime":630.8,"endTime":633.02,"body":"really, it's the founders of the"},{"speaker":"Mihir Shah","startTime":633.02,"endTime":636.56,"body":"company and the team that's been"},{"speaker":"Mihir Shah","startTime":633.02,"endTime":636.56,"body":"here for 20, 3040, years. We"},{"speaker":"Mihir Shah","startTime":636.56,"endTime":639.98,"body":"were lucky enough to join the"},{"speaker":"Mihir Shah","startTime":636.56,"endTime":639.98,"body":"business via acquisition in"},{"speaker":"Mihir Shah","startTime":640.58,"endTime":643.78,"body":"November of last year, and now"},{"speaker":"Mihir Shah","startTime":640.58,"endTime":643.78,"body":"it's been, you know, almost six"},{"speaker":"Mihir Shah","startTime":643.78,"endTime":648.16,"body":"months, and it's, it's going"},{"speaker":"Mihir Shah","startTime":643.78,"endTime":648.16,"body":"well, but that's, uh, yeah,"},{"speaker":"Mihir Shah","startTime":648.16,"endTime":651.94,"body":"that's how I refer to it. It's"},{"speaker":"Mihir Shah","startTime":648.16,"endTime":651.94,"body":"today we are, in many ways, and"},{"speaker":"Mihir Shah","startTime":651.94,"endTime":654.82,"body":"will continue to be a machine"},{"speaker":"Mihir Shah","startTime":651.94,"endTime":654.82,"body":"shop, a great one, an amazing"},{"speaker":"Mihir Shah","startTime":654.88,"endTime":659.2,"body":"one, a niche, focused one, but a"},{"speaker":"Mihir Shah","startTime":654.88,"endTime":659.2,"body":"machine job, correct? I have no"},{"speaker":"Mihir Shah","startTime":659.2,"endTime":660.54,"body":"doubt, an amazing"},{"speaker":"Aaron Moncur","startTime":660.66,"endTime":664.02,"body":"one this. This"},{"speaker":"Aaron Moncur","startTime":660.66,"endTime":664.02,"body":"might be too in the weeds for"},{"speaker":"Aaron Moncur","startTime":664.02,"endTime":667.68,"body":"you in the president role, but"},{"speaker":"Aaron Moncur","startTime":664.02,"endTime":667.68,"body":"let me ask it anyway and see if"},{"speaker":"Aaron Moncur","startTime":667.68,"endTime":671.4,"body":"you have any comments on here."},{"speaker":"Aaron Moncur","startTime":667.68,"endTime":671.4,"body":"What are a couple of the design"},{"speaker":"Aaron Moncur","startTime":671.4,"endTime":675.72,"body":"choices that engineers make that"},{"speaker":"Aaron Moncur","startTime":671.4,"endTime":675.72,"body":"lead to parts that are just"},{"speaker":"Aaron Moncur","startTime":675.9,"endTime":679.74,"body":"expensive, unnecessarily"},{"speaker":"Aaron Moncur","startTime":675.9,"endTime":679.74,"body":"expensive, to manufacture, maybe"},{"speaker":"Mihir Shah","startTime":679.74,"endTime":681.86,"body":"not going down to,"},{"speaker":"Mihir Shah","startTime":679.74,"endTime":681.86,"body":"like, the specific design"},{"speaker":"Mihir Shah","startTime":681.86,"endTime":683.96,"body":"choices, but these are kind of"},{"speaker":"Mihir Shah","startTime":681.86,"endTime":683.96,"body":"some of the immediate"},{"speaker":"Mihir Shah","startTime":683.96,"endTime":687.92,"body":"ramifications that we see on our"},{"speaker":"Mihir Shah","startTime":683.96,"endTime":687.92,"body":"side. A lot of times, there are"},{"speaker":"Mihir Shah","startTime":687.92,"endTime":691.16,"body":"some choices made that require"},{"speaker":"Mihir Shah","startTime":687.92,"endTime":691.16,"body":"custom tools. So it's more"},{"speaker":"Mihir Shah","startTime":691.16,"endTime":694.4,"body":"saying, like, hey, think about,"},{"speaker":"Mihir Shah","startTime":691.16,"endTime":694.4,"body":"are you making that cut, or how"},{"speaker":"Mihir Shah","startTime":694.4,"endTime":698.54,"body":"we're going to get into it. Some"},{"speaker":"Mihir Shah","startTime":694.4,"endTime":698.54,"body":"times, like, the tolerances that"},{"speaker":"Mihir Shah","startTime":698.54,"endTime":702.94,"body":"people put kind of as a broad"},{"speaker":"Mihir Shah","startTime":698.54,"endTime":702.94,"body":"stroke over the print may or may"},{"speaker":"Mihir Shah","startTime":702.94,"endTime":705.64,"body":"not actually be required, but"},{"speaker":"Mihir Shah","startTime":702.94,"endTime":705.64,"body":"that does have a downstream"},{"speaker":"Mihir Shah","startTime":705.64,"endTime":708.1,"body":"effect, and not just how we"},{"speaker":"Mihir Shah","startTime":705.64,"endTime":708.1,"body":"machine it, but also how we"},{"speaker":"Mihir Shah","startTime":708.1,"endTime":711.4,"body":"inspect it, and the time going"},{"speaker":"Mihir Shah","startTime":708.1,"endTime":711.4,"body":"back and forth to get it to that"},{"speaker":"Mihir Shah","startTime":711.4,"endTime":714.76,"body":"level. So there's always"},{"speaker":"Mihir Shah","startTime":711.4,"endTime":714.76,"body":"opportunity to change it. And"},{"speaker":"Mihir Shah","startTime":714.76,"endTime":717.04,"body":"what we found is, on our side,"},{"speaker":"Mihir Shah","startTime":714.76,"endTime":717.04,"body":"we always try to be a DFM"},{"speaker":"Mihir Shah","startTime":717.04,"endTime":720.6,"body":"partner, and so we almost"},{"speaker":"Mihir Shah","startTime":717.04,"endTime":720.6,"body":"always, at the quote stage,"},{"speaker":"Mihir Shah","startTime":721.5,"endTime":725.28,"body":"we'll send even a simple kind of"},{"speaker":"Mihir Shah","startTime":721.5,"endTime":725.28,"body":"PDF or Word doc. There's a"},{"speaker":"Mihir Shah","startTime":725.28,"endTime":729.3,"body":"platform we'll use it. Hey,"},{"speaker":"Mihir Shah","startTime":725.28,"endTime":729.3,"body":"here's a couple things. If you"},{"speaker":"Mihir Shah","startTime":729.3,"endTime":732.18,"body":"change this, change fill radius"},{"speaker":"Mihir Shah","startTime":729.3,"endTime":732.18,"body":"here. Change this, if you guys"},{"speaker":"Mihir Shah","startTime":732.18,"endTime":734.58,"body":"wouldn't mind going to this, or"},{"speaker":"Mihir Shah","startTime":732.18,"endTime":734.58,"body":"if there's a strong reason,"},{"speaker":"Mihir Shah","startTime":734.58,"endTime":738.06,"body":"maybe help us understand it."},{"speaker":"Mihir Shah","startTime":734.58,"endTime":738.06,"body":"Almost every time we've done"},{"speaker":"Mihir Shah","startTime":738.06,"endTime":742.1,"body":"that over the last four months,"},{"speaker":"Mihir Shah","startTime":738.06,"endTime":742.1,"body":"90 plus percent. We've gotten"},{"speaker":"Mihir Shah","startTime":742.1,"endTime":745.34,"body":"the changes we asked for"},{"speaker":"Mihir Shah","startTime":742.1,"endTime":745.34,"body":"quickly, and that's why some of"},{"speaker":"Mihir Shah","startTime":745.34,"endTime":748.1,"body":"these customers we have are just"},{"speaker":"Mihir Shah","startTime":745.34,"endTime":748.1,"body":"fantastic, and made the part a"},{"speaker":"Mihir Shah","startTime":748.1,"endTime":750.92,"body":"lot more manufacturable. We were"},{"speaker":"Mihir Shah","startTime":748.1,"endTime":750.92,"body":"able to produce the lead time"},{"speaker":"Mihir Shah","startTime":750.92,"endTime":753.62,"body":"and the cost absolutely went"},{"speaker":"Mihir Shah","startTime":750.92,"endTime":753.62,"body":"down. We didn't have to go get"},{"speaker":"Mihir Shah","startTime":753.62,"endTime":757.58,"body":"custom tools, you know, created"},{"speaker":"Mihir Shah","startTime":753.62,"endTime":757.58,"body":"or ground down. We didn't have"},{"speaker":"Mihir Shah","startTime":757.58,"endTime":762.58,"body":"to go get a wide number of"},{"speaker":"Mihir Shah","startTime":757.58,"endTime":762.58,"body":"tools. We didn't have to go plan"},{"speaker":"Mihir Shah","startTime":762.58,"endTime":766.6,"body":"for a lower yield, or whatever"},{"speaker":"Mihir Shah","startTime":762.58,"endTime":766.6,"body":"it is. So that's huge. Yeah,"},{"speaker":"Mihir Shah","startTime":766.72,"endTime":769.24,"body":"that's huge. Thinking about"},{"speaker":"Mihir Shah","startTime":766.72,"endTime":769.24,"body":"that, I would say is it's not so"},{"speaker":"Mihir Shah","startTime":769.24,"endTime":771.58,"body":"much about every part's"},{"speaker":"Mihir Shah","startTime":769.24,"endTime":771.58,"body":"different, but just always think"},{"speaker":"Mihir Shah","startTime":771.58,"endTime":773.8,"body":"as you're designing, like, how"},{"speaker":"Mihir Shah","startTime":771.58,"endTime":773.8,"body":"am I going to machine this thing"},{"speaker":"Mihir Shah","startTime":773.8,"endTime":776.02,"body":"is, or how am I going to make"},{"speaker":"Mihir Shah","startTime":773.8,"endTime":776.02,"body":"it? And by the way, same thing"},{"speaker":"Mihir Shah","startTime":776.02,"endTime":779.92,"body":"applies on the PCB side. Do I"},{"speaker":"Mihir Shah","startTime":776.02,"endTime":779.92,"body":"need traces to be so thin? Do I"},{"speaker":"Mihir Shah","startTime":779.92,"endTime":783.0,"body":"really need this tight, tight"},{"speaker":"Mihir Shah","startTime":779.92,"endTime":783.0,"body":"lack of clearance, really,"},{"speaker":"Mihir Shah","startTime":783.0,"endTime":787.02,"body":"between the traces. Do I really"},{"speaker":"Mihir Shah","startTime":783.0,"endTime":787.02,"body":"need that extra two layers? Do I"},{"speaker":"Mihir Shah","startTime":787.02,"endTime":790.74,"body":"need this specific thickness?"},{"speaker":"Mihir Shah","startTime":787.02,"endTime":790.74,"body":"Blah, blah, blah, and etc, etc."},{"speaker":"Mihir Shah","startTime":790.74,"endTime":792.84,"body":"Just, why are you choosing"},{"speaker":"Mihir Shah","startTime":790.74,"endTime":792.84,"body":"things you're doing? If you can"},{"speaker":"Mihir Shah","startTime":792.84,"endTime":795.36,"body":"bring it down, if you can, just,"},{"speaker":"Mihir Shah","startTime":792.84,"endTime":795.36,"body":"how is this going to be"},{"speaker":"Mihir Shah","startTime":795.36,"endTime":798.12,"body":"manufactured? I think there's a"},{"speaker":"Mihir Shah","startTime":795.36,"endTime":798.12,"body":"question if you're always asking"},{"speaker":"Mihir Shah","startTime":798.12,"endTime":801.26,"body":"yourself, and by the way, it's"},{"speaker":"Mihir Shah","startTime":798.12,"endTime":801.26,"body":"not like we expect everybody to"},{"speaker":"Mihir Shah","startTime":801.26,"endTime":804.44,"body":"know. When I was an electrical"},{"speaker":"Mihir Shah","startTime":801.26,"endTime":804.44,"body":"engineer, I really didn't know"},{"speaker":"Mihir Shah","startTime":804.44,"endTime":807.26,"body":"until I worked on the PCB"},{"speaker":"Mihir Shah","startTime":804.44,"endTime":807.26,"body":"manufacturing side before to my"},{"speaker":"Mihir Shah","startTime":808.16,"endTime":811.58,"body":"will just reach out to the shop"},{"speaker":"Mihir Shah","startTime":808.16,"endTime":811.58,"body":"that you may or may not you know"},{"speaker":"Mihir Shah","startTime":811.58,"endTime":815.36,"body":"you may work with, and we'll do"},{"speaker":"Mihir Shah","startTime":811.58,"endTime":815.36,"body":"a DFM call and we'll walk"},{"speaker":"Mihir Shah","startTime":815.36,"endTime":818.36,"body":"through your print and the stem"},{"speaker":"Mihir Shah","startTime":815.36,"endTime":818.36,"body":"file in real time. We do that"},{"speaker":"Mihir Shah","startTime":818.42,"endTime":819.08,"body":"all the time. You"},{"speaker":"Aaron Moncur","startTime":866.01,"endTime":869.49,"body":"the product"},{"speaker":"Aaron Moncur","startTime":866.01,"endTime":869.49,"body":"development expo or PDX is your"},{"speaker":"Aaron Moncur","startTime":869.49,"endTime":872.49,"body":"chance to learn from subject"},{"speaker":"Aaron Moncur","startTime":869.49,"endTime":872.49,"body":"matter experts, providing"},{"speaker":"Aaron Moncur","startTime":872.49,"endTime":876.27,"body":"practical hands on training for"},{"speaker":"Aaron Moncur","startTime":872.49,"endTime":876.27,"body":"dozens of different engineering"},{"speaker":"Aaron Moncur","startTime":876.27,"endTime":881.25,"body":"topics, Gd and T advanced"},{"speaker":"Aaron Moncur","startTime":876.27,"endTime":881.25,"body":"surface modeling, DFM, plating"},{"speaker":"Aaron Moncur","startTime":881.25,"endTime":884.63,"body":"and finishing techniques,"},{"speaker":"Aaron Moncur","startTime":881.25,"endTime":884.63,"body":"programming, robots, adhesive,"},{"speaker":"Aaron Moncur","startTime":884.63,"endTime":888.83,"body":"dispensing, prototyping, tips"},{"speaker":"Aaron Moncur","startTime":884.63,"endTime":888.83,"body":"and tricks and lots more. PDX"},{"speaker":"Aaron Moncur","startTime":889.01,"endTime":894.77,"body":"happens October, 21 and 22nd in"},{"speaker":"Aaron Moncur","startTime":889.01,"endTime":894.77,"body":"Phoenix, Arizona. Learn more at"},{"speaker":"Aaron Moncur","startTime":894.77,"endTime":902.27,"body":"PD Expo. Dot engineer, that's p,"},{"speaker":"Aaron Moncur","startTime":894.77,"endTime":902.27,"body":"d, e, x, p, O. Dot engineer, you"},{"speaker":"Aaron Moncur","startTime":902.27,"endTime":910.99,"body":"here, speaking of PCBs. So"},{"speaker":"Aaron Moncur","startTime":902.27,"endTime":910.99,"body":"inspect AR was a company that"},{"speaker":"Aaron Moncur","startTime":910.99,"endTime":915.67,"body":"you helped grow and and was"},{"speaker":"Aaron Moncur","startTime":910.99,"endTime":915.67,"body":"acquired, yeah, and it was"},{"speaker":"Aaron Moncur","startTime":915.67,"endTime":920.47,"body":"focused on AR tools for PCB"},{"speaker":"Aaron Moncur","startTime":915.67,"endTime":920.47,"body":"debugging. Can you tell us a"},{"speaker":"Aaron Moncur","startTime":920.47,"endTime":924.57,"body":"little bit about how that worked"},{"speaker":"Aaron Moncur","startTime":920.47,"endTime":924.57,"body":"and maybe one of the challenges"},{"speaker":"Aaron Moncur","startTime":924.63,"endTime":928.53,"body":"that you all encountered growing"},{"speaker":"Aaron Moncur","startTime":924.63,"endTime":928.53,"body":"the business on the technical"},{"speaker":"Aaron Moncur","startTime":928.53,"endTime":931.83,"body":"side, and how you overcame that"},{"speaker":"Aaron Moncur","startTime":928.53,"endTime":931.83,"body":"challenge? Oh,"},{"speaker":"Mihir Shah","startTime":931.95,"endTime":935.07,"body":"oh, yeah. I mean,"},{"speaker":"Mihir Shah","startTime":931.95,"endTime":935.07,"body":"that was, I guess the problem"},{"speaker":"Mihir Shah","startTime":935.07,"endTime":938.61,"body":"could be distilled down to the"},{"speaker":"Mihir Shah","startTime":935.07,"endTime":938.61,"body":"constant context switching if"},{"speaker":"Mihir Shah","startTime":938.61,"endTime":941.3100000000001,"body":"you're an electrical engineer,"},{"speaker":"Mihir Shah","startTime":938.61,"endTime":941.3100000000001,"body":"especially in the lab, and also"},{"speaker":"Mihir Shah","startTime":941.3100000000001,"endTime":944.99,"body":"just a lot. Lack of information"},{"speaker":"Mihir Shah","startTime":941.3100000000001,"endTime":944.99,"body":"readily available when you have"},{"speaker":"Mihir Shah","startTime":945.05,"endTime":947.27,"body":"especially at the final stage,"},{"speaker":"Mihir Shah","startTime":945.05,"endTime":947.27,"body":"you've designed the board,"},{"speaker":"Mihir Shah","startTime":947.27,"endTime":950.51,"body":"you've gotten it back, maybe"},{"speaker":"Mihir Shah","startTime":947.27,"endTime":950.51,"body":"it's assembled inspector was"},{"speaker":"Mihir Shah","startTime":950.51,"endTime":953.09,"body":"also thought of this being"},{"speaker":"Mihir Shah","startTime":950.51,"endTime":953.09,"body":"useful in the assembly stage."},{"speaker":"Mihir Shah","startTime":953.09,"endTime":956.51,"body":"But afterwards, you got on your"},{"speaker":"Mihir Shah","startTime":953.09,"endTime":956.51,"body":"bench, and you're doing"},{"speaker":"Mihir Shah","startTime":956.51,"endTime":959.03,"body":"debugging, right? You're turning"},{"speaker":"Mihir Shah","startTime":956.51,"endTime":959.03,"body":"it on. You're going through"},{"speaker":"Mihir Shah","startTime":959.03,"endTime":962.11,"body":"stages. You're probing different"},{"speaker":"Mihir Shah","startTime":959.03,"endTime":962.11,"body":"points. Wait, I forgot to add a"},{"speaker":"Mihir Shah","startTime":962.11,"endTime":966.85,"body":"test point, or I did add a test"},{"speaker":"Mihir Shah","startTime":962.11,"endTime":966.85,"body":"point. What's this? In six out"},{"speaker":"Mihir Shah","startTime":966.85,"endTime":972.79,"body":"of whatever 60 plus do? Is this?"},{"speaker":"Mihir Shah","startTime":966.85,"endTime":972.79,"body":"The input? Is this? The ITC"},{"speaker":"Mihir Shah","startTime":972.79,"endTime":975.85,"body":"line? I forget the silk screen"},{"speaker":"Mihir Shah","startTime":972.79,"endTime":975.85,"body":"isn't Oh, I got to cut a trace."},{"speaker":"Mihir Shah","startTime":975.85,"endTime":978.67,"body":"Where should I cut it? But all"},{"speaker":"Mihir Shah","startTime":975.85,"endTime":978.67,"body":"the things that I've been"},{"speaker":"Mihir Shah","startTime":978.67,"endTime":981.19,"body":"through on a free board, maybe I"},{"speaker":"Mihir Shah","startTime":978.67,"endTime":981.19,"body":"just haven't designed the best"},{"speaker":"Mihir Shah","startTime":981.19,"endTime":983.61,"body":"boards, but I've been through"},{"speaker":"Mihir Shah","startTime":981.19,"endTime":983.61,"body":"it. A lot of my coworkers have"},{"speaker":"Mihir Shah","startTime":983.61,"endTime":987.39,"body":"been through it. This basically"},{"speaker":"Mihir Shah","startTime":983.61,"endTime":987.39,"body":"brought it all together, your"},{"speaker":"Mihir Shah","startTime":987.39,"endTime":991.83,"body":"schematic, your actual layout"},{"speaker":"Mihir Shah","startTime":987.39,"endTime":991.83,"body":"file, even parts of the drawing"},{"speaker":"Mihir Shah","startTime":991.83,"endTime":994.89,"body":"and the notes, and overlays it"},{"speaker":"Mihir Shah","startTime":991.83,"endTime":994.89,"body":"onto a physical view of the"},{"speaker":"Mihir Shah","startTime":994.89,"endTime":999.09,"body":"board. So on your feed, as"},{"speaker":"Mihir Shah","startTime":994.89,"endTime":999.09,"body":"you're with the board underneath"},{"speaker":"Mihir Shah","startTime":999.09,"endTime":1002.11,"body":"it and you're debugging it, you"},{"speaker":"Mihir Shah","startTime":999.09,"endTime":1002.11,"body":"can see, oh, all the things"},{"speaker":"Mihir Shah","startTime":1002.11,"endTime":1006.13,"body":"extracted and basically an AR"},{"speaker":"Mihir Shah","startTime":1002.11,"endTime":1006.13,"body":"point to click on a part, and"},{"speaker":"Mihir Shah","startTime":1006.13,"endTime":1009.13,"body":"it'll tell you everything about"},{"speaker":"Mihir Shah","startTime":1006.13,"endTime":1009.13,"body":"it pulls up the data sheet, etc,"},{"speaker":"Mihir Shah","startTime":1009.13,"endTime":1012.25,"body":"etc. So just all the things that"},{"speaker":"Mihir Shah","startTime":1009.13,"endTime":1012.25,"body":"I would normally have, a"},{"speaker":"Mihir Shah","startTime":1012.25,"endTime":1015.07,"body":"printout of my schematic. I"},{"speaker":"Mihir Shah","startTime":1012.25,"endTime":1015.07,"body":"would have my layout on my"},{"speaker":"Mihir Shah","startTime":1015.07,"endTime":1018.79,"body":"computer. I might have another"},{"speaker":"Mihir Shah","startTime":1015.07,"endTime":1018.79,"body":"screen or monitor something"},{"speaker":"Mihir Shah","startTime":1018.79,"endTime":1022.95,"body":"there tied to just the web. So I"},{"speaker":"Mihir Shah","startTime":1018.79,"endTime":1022.95,"body":"can go on Digi key or go look up"},{"speaker":"Mihir Shah","startTime":1022.95,"endTime":1025.83,"body":"a particular part, see the data"},{"speaker":"Mihir Shah","startTime":1022.95,"endTime":1025.83,"body":"sheet. Everything's now in one"},{"speaker":"Mihir Shah","startTime":1025.83,"endTime":1029.19,"body":"place, point, click. That was"},{"speaker":"Mihir Shah","startTime":1025.83,"endTime":1029.19,"body":"kind of the idea. A lot of"},{"speaker":"Mihir Shah","startTime":1029.19,"endTime":1031.95,"body":"challenges, building the tool"},{"speaker":"Mihir Shah","startTime":1029.19,"endTime":1031.95,"body":"and definitely growing the"},{"speaker":"Mihir Shah","startTime":1031.95,"endTime":1037.47,"body":"company. I mean, we're using a"},{"speaker":"Mihir Shah","startTime":1031.95,"endTime":1037.47,"body":"reasonably novel technology,"},{"speaker":"Mihir Shah","startTime":1037.47,"endTime":1043.01,"body":"certainly at the time, in an"},{"speaker":"Mihir Shah","startTime":1037.47,"endTime":1043.01,"body":"area that I would say is super"},{"speaker":"Mihir Shah","startTime":1043.01,"endTime":1046.1299999999999,"body":"advanced, but in a lot of ways,"},{"speaker":"Mihir Shah","startTime":1043.01,"endTime":1046.1299999999999,"body":"somewhat slower to change for I"},{"speaker":"Mihir Shah","startTime":1046.1299999999999,"endTime":1049.25,"body":"think a lot of the right"},{"speaker":"Mihir Shah","startTime":1046.1299999999999,"endTime":1049.25,"body":"reasons. But, yeah, I mean, it"},{"speaker":"Mihir Shah","startTime":1049.25,"endTime":1052.79,"body":"just, we're building it from"},{"speaker":"Mihir Shah","startTime":1049.25,"endTime":1052.79,"body":"scratch, and a lot of the kind"},{"speaker":"Mihir Shah","startTime":1052.79,"endTime":1056.51,"body":"of framework we've been using"},{"speaker":"Mihir Shah","startTime":1052.79,"endTime":1056.51,"body":"is, was largely for gaming, kind"},{"speaker":"Mihir Shah","startTime":1056.51,"endTime":1059.69,"body":"of the Unity engine and things"},{"speaker":"Mihir Shah","startTime":1056.51,"endTime":1059.69,"body":"like that. And so we had to find"},{"speaker":"Mihir Shah","startTime":1059.69,"endTime":1062.53,"body":"different frameworks to get to"},{"speaker":"Mihir Shah","startTime":1059.69,"endTime":1062.53,"body":"you, what if your hands in the"},{"speaker":"Mihir Shah","startTime":1062.53,"endTime":1065.9499999999998,"body":"way, and the board is at an"},{"speaker":"Mihir Shah","startTime":1062.53,"endTime":1065.9499999999998,"body":"angle. Things start to break on"},{"speaker":"Mihir Shah","startTime":1065.9499999999998,"endTime":1070.1499999999999,"body":"those edge cases. And so we"},{"speaker":"Mihir Shah","startTime":1065.9499999999998,"endTime":1070.1499999999999,"body":"found some other AR framework,"},{"speaker":"Mihir Shah","startTime":1070.1499999999999,"endTime":1072.79,"body":"or you want to call it from"},{"speaker":"Mihir Shah","startTime":1070.1499999999999,"endTime":1072.79,"body":"South Korea, and I remember me"},{"speaker":"Mihir Shah","startTime":1072.79,"endTime":1076.03,"body":"and our CTO were on a call."},{"speaker":"Mihir Shah","startTime":1072.79,"endTime":1076.03,"body":"We're negotiating this package,"},{"speaker":"Mihir Shah","startTime":1076.03,"endTime":1079.87,"body":"and we get it, it totally"},{"speaker":"Mihir Shah","startTime":1076.03,"endTime":1079.87,"body":"improved the software to a point"},{"speaker":"Mihir Shah","startTime":1079.87,"endTime":1084.27,"body":"we're able to get a big contract"},{"speaker":"Mihir Shah","startTime":1079.87,"endTime":1084.27,"body":"because we can handle, you know,"},{"speaker":"Mihir Shah","startTime":1084.27,"endTime":1087.51,"body":"the tool working in that"},{"speaker":"Mihir Shah","startTime":1084.27,"endTime":1087.51,"body":"customer's environment, and that"},{"speaker":"Mihir Shah","startTime":1087.51,"endTime":1091.1699999999998,"body":"then helped us kind of get to"},{"speaker":"Mihir Shah","startTime":1087.51,"endTime":1091.1699999999998,"body":"the next level and be a more"},{"speaker":"Mihir Shah","startTime":1091.2299999999998,"endTime":1095.07,"body":"attractive acquisition target"},{"speaker":"Mihir Shah","startTime":1091.2299999999998,"endTime":1095.07,"body":"for a company like cadence,"},{"speaker":"Mihir Shah","startTime":1095.61,"endTime":1097.8899999999999,"body":"which was the right thing for"},{"speaker":"Mihir Shah","startTime":1095.61,"endTime":1097.8899999999999,"body":"the business at the time,"},{"speaker":"Mihir Shah","startTime":1097.8899999999999,"endTime":1101.79,"body":"because it was still a pretty"},{"speaker":"Mihir Shah","startTime":1097.8899999999999,"endTime":1101.79,"body":"novel and somewhat infant"},{"speaker":"Mihir Shah","startTime":1102.2099999999998,"endTime":1107.09,"body":"technology that just needed more"},{"speaker":"Mihir Shah","startTime":1102.2099999999998,"endTime":1107.09,"body":"resources. And, you know, not"},{"speaker":"Mihir Shah","startTime":1107.09,"endTime":1111.4699999999998,"body":"sure how venture backable or"},{"speaker":"Mihir Shah","startTime":1107.09,"endTime":1111.4699999999998,"body":"scalable the business this was."},{"speaker":"Mihir Shah","startTime":1111.4699999999998,"endTime":1114.77,"body":"So this was really the right,"},{"speaker":"Mihir Shah","startTime":1111.4699999999998,"endTime":1114.77,"body":"the right outcome for the"},{"speaker":"Mihir Shah","startTime":1114.77,"endTime":1117.35,"body":"business. And you know,"},{"speaker":"Mihir Shah","startTime":1114.77,"endTime":1117.35,"body":"everybody did quite well on the"},{"speaker":"Mihir Shah","startTime":1117.35,"endTime":1117.83,"body":"exit."},{"speaker":"Aaron Moncur","startTime":1118.37,"endTime":1121.1299999999999,"body":"Terrific,"},{"speaker":"Aaron Moncur","startTime":1118.37,"endTime":1121.1299999999999,"body":"terrific. Well, congratulations"},{"speaker":"Aaron Moncur","startTime":1121.1299999999999,"endTime":1127.09,"body":"on that. Let's, let's talk about"},{"speaker":"Aaron Moncur","startTime":1121.1299999999999,"endTime":1127.09,"body":"the the acquisition side for a"},{"speaker":"Aaron Moncur","startTime":1127.09,"endTime":1129.55,"body":"moment. So you're not only an"},{"speaker":"Aaron Moncur","startTime":1127.09,"endTime":1129.55,"body":"engineer, you're not only a"},{"speaker":"Aaron Moncur","startTime":1129.55,"endTime":1133.6899999999998,"body":"business owner, but you're also"},{"speaker":"Aaron Moncur","startTime":1129.55,"endTime":1133.6899999999998,"body":"an investor through Shaw venture"},{"speaker":"Aaron Moncur","startTime":1133.6899999999998,"endTime":1142.2299999999998,"body":"capital. How? What are some of"},{"speaker":"Aaron Moncur","startTime":1133.6899999999998,"endTime":1142.2299999999998,"body":"the criteria that that you use"},{"speaker":"Aaron Moncur","startTime":1142.83,"endTime":1145.77,"body":"when you're trying to identify"},{"speaker":"Aaron Moncur","startTime":1142.83,"endTime":1145.77,"body":"whether you know investing in a"},{"speaker":"Aaron Moncur","startTime":1145.77,"endTime":1149.01,"body":"particular company is is going"},{"speaker":"Aaron Moncur","startTime":1145.77,"endTime":1149.01,"body":"to pan out or not?"},{"speaker":"Mihir Shah","startTime":1149.1299999999999,"endTime":1152.31,"body":"Yeah. I mean, first"},{"speaker":"Mihir Shah","startTime":1149.1299999999999,"endTime":1152.31,"body":"of all, this investor is, I"},{"speaker":"Mihir Shah","startTime":1152.31,"endTime":1154.83,"body":"think giving me too much credit."},{"speaker":"Mihir Shah","startTime":1152.31,"endTime":1154.83,"body":"You know, a lot of people go on"},{"speaker":"Mihir Shah","startTime":1154.83,"endTime":1157.29,"body":"these podcasts and they're like,"},{"speaker":"Mihir Shah","startTime":1154.83,"endTime":1157.29,"body":"Oh, I'm an investor. I'm this,"},{"speaker":"Mihir Shah","startTime":1157.29,"endTime":1160.8899999999999,"body":"and I don't know, we've done a"},{"speaker":"Mihir Shah","startTime":1157.29,"endTime":1160.8899999999999,"body":"few good deals. In fact, I guess"},{"speaker":"Mihir Shah","startTime":1160.8899999999999,"endTime":1163.59,"body":"every deal we've done we're"},{"speaker":"Mihir Shah","startTime":1160.8899999999999,"endTime":1163.59,"body":"happy with. We have a long road"},{"speaker":"Mihir Shah","startTime":1163.59,"endTime":1167.1499999999999,"body":"ahead of us, but we're pretty"},{"speaker":"Mihir Shah","startTime":1163.59,"endTime":1167.1499999999999,"body":"early in our journey, and deals"},{"speaker":"Mihir Shah","startTime":1167.1499999999999,"endTime":1172.6699999999998,"body":"is another broad term. Generally"},{"speaker":"Mihir Shah","startTime":1167.1499999999999,"endTime":1172.6699999999998,"body":"speaking, we only get involved"},{"speaker":"Mihir Shah","startTime":1172.6699999999998,"endTime":1176.2099999999998,"body":"in businesses. We can have an"},{"speaker":"Mihir Shah","startTime":1172.6699999999998,"endTime":1176.2099999999998,"body":"outsized influence in and so of"},{"speaker":"Mihir Shah","startTime":1176.2099999999998,"endTime":1179.3899999999999,"body":"course, we think, therefore we"},{"speaker":"Mihir Shah","startTime":1176.2099999999998,"endTime":1179.3899999999999,"body":"can have an outsized return"},{"speaker":"Mihir Shah","startTime":1179.3899999999999,"endTime":1182.35,"body":"because we're in control. And"},{"speaker":"Mihir Shah","startTime":1179.3899999999999,"endTime":1182.35,"body":"what we mean by that is we're"},{"speaker":"Mihir Shah","startTime":1182.35,"endTime":1186.6699999999998,"body":"generally looking for companies"},{"speaker":"Mihir Shah","startTime":1182.35,"endTime":1186.6699999999998,"body":"to more majority or fully"},{"speaker":"Mihir Shah","startTime":1186.85,"endTime":1190.9299999999998,"body":"acquire, whether they they would"},{"speaker":"Mihir Shah","startTime":1186.85,"endTime":1190.9299999999998,"body":"like, you know, generally"},{"speaker":"Mihir Shah","startTime":1190.9299999999998,"endTime":1195.01,"body":"speaking with for the businesses"},{"speaker":"Mihir Shah","startTime":1190.9299999999998,"endTime":1195.01,"body":"on the the more mature kind of"},{"speaker":"Mihir Shah","startTime":1195.01,"endTime":1198.6699999999998,"body":"like machine job or PCB"},{"speaker":"Mihir Shah","startTime":1195.01,"endTime":1198.6699999999998,"body":"business, these are generally"},{"speaker":"Mihir Shah","startTime":1199.09,"endTime":1203.31,"body":"owners that are kind of looking"},{"speaker":"Mihir Shah","startTime":1199.09,"endTime":1203.31,"body":"at 10 years out, where are They"},{"speaker":"Mihir Shah","startTime":1203.31,"endTime":1205.2299999999998,"body":"going to be? Where's the"},{"speaker":"Mihir Shah","startTime":1203.31,"endTime":1205.2299999999998,"body":"business going to be? Maybe it"},{"speaker":"Mihir Shah","startTime":1205.2299999999998,"endTime":1209.79,"body":"makes sense to find a good"},{"speaker":"Mihir Shah","startTime":1205.2299999999998,"endTime":1209.79,"body":"technical partner that wants to"},{"speaker":"Mihir Shah","startTime":1209.79,"endTime":1212.07,"body":"continue investing the business"},{"speaker":"Mihir Shah","startTime":1209.79,"endTime":1212.07,"body":"and taking care of the"},{"speaker":"Mihir Shah","startTime":1212.07,"endTime":1215.4899999999998,"body":"employees. That's where we're a"},{"speaker":"Mihir Shah","startTime":1212.07,"endTime":1215.4899999999998,"body":"really good fit. And then on the"},{"speaker":"Mihir Shah","startTime":1215.4899999999998,"endTime":1220.29,"body":"startup side, unless we're"},{"speaker":"Mihir Shah","startTime":1215.4899999999998,"endTime":1220.29,"body":"running it, and I guess this"},{"speaker":"Mihir Shah","startTime":1220.29,"endTime":1222.53,"body":"applies to all of our"},{"speaker":"Mihir Shah","startTime":1220.29,"endTime":1222.53,"body":"businesses, unless me, my"},{"speaker":"Mihir Shah","startTime":1222.53,"endTime":1227.6299999999999,"body":"brother, my cousin, one of us"},{"speaker":"Mihir Shah","startTime":1222.53,"endTime":1227.6299999999999,"body":"is, like, incredibly involved in"},{"speaker":"Mihir Shah","startTime":1227.6299999999999,"endTime":1231.53,"body":"the business, basically running"},{"speaker":"Mihir Shah","startTime":1227.6299999999999,"endTime":1231.53,"body":"it, or very close to in whatever"},{"speaker":"Mihir Shah","startTime":1231.53,"endTime":1234.35,"body":"circumstance that makes sense,"},{"speaker":"Mihir Shah","startTime":1231.53,"endTime":1234.35,"body":"we're probably not going to"},{"speaker":"Mihir Shah","startTime":1234.35,"endTime":1237.1699999999998,"body":"invest. We're certainly not"},{"speaker":"Mihir Shah","startTime":1234.35,"endTime":1237.1699999999998,"body":"being speculative investments."},{"speaker":"Mihir Shah","startTime":1237.1699999999998,"endTime":1240.35,"body":"We're not randomly angel"},{"speaker":"Mihir Shah","startTime":1237.1699999999998,"endTime":1240.35,"body":"investing, if we really think we"},{"speaker":"Mihir Shah","startTime":1240.35,"endTime":1243.4299999999998,"body":"can have an outsized influence."},{"speaker":"Mihir Shah","startTime":1240.35,"endTime":1243.4299999999998,"body":"And therefore return, and we"},{"speaker":"Mihir Shah","startTime":1243.4299999999998,"endTime":1247.1499999999999,"body":"have some unfair advantage,"},{"speaker":"Mihir Shah","startTime":1243.4299999999998,"endTime":1247.1499999999999,"body":"which is a very small number of"},{"speaker":"Mihir Shah","startTime":1247.1499999999999,"endTime":1249.6699999999998,"body":"businesses. We we think we're"},{"speaker":"Mihir Shah","startTime":1247.1499999999999,"endTime":1249.6699999999998,"body":"smart, we think we're great. I"},{"speaker":"Mihir Shah","startTime":1249.9099999999999,"endTime":1252.4899999999998,"body":"don't think we can have that"},{"speaker":"Mihir Shah","startTime":1249.9099999999999,"endTime":1252.4899999999998,"body":"much positive influence on a"},{"speaker":"Mihir Shah","startTime":1252.55,"endTime":1255.6699999999998,"body":"wide variety of businesses. It's"},{"speaker":"Mihir Shah","startTime":1252.55,"endTime":1255.6699999999998,"body":"pretty niche, but we stick to"},{"speaker":"Mihir Shah","startTime":1255.6699999999998,"endTime":1260.35,"body":"our lane, then we do that. So"},{"speaker":"Mihir Shah","startTime":1255.6699999999998,"endTime":1260.35,"body":"the latest, and I don't mean to"},{"speaker":"Mihir Shah","startTime":1260.35,"endTime":1266.4899999999998,"body":"ramble, but the latest. Software"},{"speaker":"Mihir Shah","startTime":1260.35,"endTime":1266.4899999999998,"body":"company that we got involved"},{"speaker":"Mihir Shah","startTime":1266.4899999999998,"endTime":1270.03,"body":"with this is a startup we"},{"speaker":"Mihir Shah","startTime":1266.4899999999998,"endTime":1270.03,"body":"actually got Nick and Matt, two"},{"speaker":"Mihir Shah","startTime":1270.03,"endTime":1273.87,"body":"of my former co founders from"},{"speaker":"Mihir Shah","startTime":1270.03,"endTime":1273.87,"body":"inspect AR, and we put them"},{"speaker":"Mihir Shah","startTime":1273.87,"endTime":1278.07,"body":"together with my brother Mahul,"},{"speaker":"Mihir Shah","startTime":1273.87,"endTime":1278.07,"body":"and we started this company with"},{"speaker":"Mihir Shah","startTime":1278.07,"endTime":1281.37,"body":"them. We all added together"},{"speaker":"Mihir Shah","startTime":1278.07,"endTime":1281.37,"body":"called Ground Control. Ground"},{"speaker":"Mihir Shah","startTime":1281.37,"endTime":1284.4499999999998,"body":"Control automates this one"},{"speaker":"Mihir Shah","startTime":1281.37,"endTime":1284.4499999999998,"body":"standardized report, is what"},{"speaker":"Mihir Shah","startTime":1284.4499999999998,"endTime":1287.51,"body":"they do today. But well, okay,"},{"speaker":"Mihir Shah","startTime":1284.4499999999998,"endTime":1287.51,"body":"the tagline really is mission"},{"speaker":"Mihir Shah","startTime":1287.6899999999998,"endTime":1291.77,"body":"critical software for highly"},{"speaker":"Mihir Shah","startTime":1287.6899999999998,"endTime":1291.77,"body":"regulated industries. But what"},{"speaker":"Mihir Shah","startTime":1291.77,"endTime":1295.07,"body":"the heck does that mean? Well,"},{"speaker":"Mihir Shah","startTime":1291.77,"endTime":1295.07,"body":"today, what that means is we"},{"speaker":"Mihir Shah","startTime":1295.07,"endTime":1299.75,"body":"automate this one hyper specific"},{"speaker":"Mihir Shah","startTime":1295.07,"endTime":1299.75,"body":"but absolute necessity, required"},{"speaker":"Mihir Shah","startTime":1299.75,"endTime":1304.09,"body":"report and any shop or any"},{"speaker":"Mihir Shah","startTime":1299.75,"endTime":1304.09,"body":"business selling or shipping"},{"speaker":"Mihir Shah","startTime":1304.09,"endTime":1308.05,"body":"parts to aerospace, but they"},{"speaker":"Mihir Shah","startTime":1304.09,"endTime":1308.05,"body":"have this as 9100 certification."},{"speaker":"Mihir Shah","startTime":1308.05,"endTime":1311.4099999999999,"body":"Well, that means you need to do"},{"speaker":"Mihir Shah","startTime":1308.05,"endTime":1311.4099999999999,"body":"a as 9102 first article"},{"speaker":"Mihir Shah","startTime":1311.4099999999999,"endTime":1316.33,"body":"inspection report. This is a"},{"speaker":"Mihir Shah","startTime":1311.4099999999999,"endTime":1316.33,"body":"standardized but laborious form"},{"speaker":"Mihir Shah","startTime":1316.6299999999999,"endTime":1319.9299999999998,"body":"that just takes time to fill"},{"speaker":"Mihir Shah","startTime":1316.6299999999999,"endTime":1319.9299999999998,"body":"out. People have. Most"},{"speaker":"Mihir Shah","startTime":1319.9299999999998,"endTime":1323.25,"body":"businesses have a person, maybe"},{"speaker":"Mihir Shah","startTime":1319.9299999999998,"endTime":1323.25,"body":"two, sometimes more in some of"},{"speaker":"Mihir Shah","startTime":1323.25,"endTime":1326.25,"body":"our businesses, we have more"},{"speaker":"Mihir Shah","startTime":1323.25,"endTime":1326.25,"body":"full time basically filling this"},{"speaker":"Mihir Shah","startTime":1326.25,"endTime":1329.85,"body":"report out to ship parts out to"},{"speaker":"Mihir Shah","startTime":1326.25,"endTime":1329.85,"body":"these prime contractors and"},{"speaker":"Mihir Shah","startTime":1329.85,"endTime":1334.4099999999999,"body":"larger aerospace OEMs. Well, we"},{"speaker":"Mihir Shah","startTime":1329.85,"endTime":1334.4099999999999,"body":"basically built software to"},{"speaker":"Mihir Shah","startTime":1334.4099999999999,"endTime":1338.85,"body":"automate the majority, if not"},{"speaker":"Mihir Shah","startTime":1334.4099999999999,"endTime":1338.85,"body":"all, of it, and assist and"},{"speaker":"Mihir Shah","startTime":1338.85,"endTime":1341.61,"body":"enable these teams to basically"},{"speaker":"Mihir Shah","startTime":1338.85,"endTime":1341.61,"body":"do more within their businesses."},{"speaker":"Mihir Shah","startTime":1341.61,"endTime":1345.05,"body":"And then, you know, we have a"},{"speaker":"Mihir Shah","startTime":1341.61,"endTime":1345.05,"body":"whole roadmap beyond just this"},{"speaker":"Mihir Shah","startTime":1345.05,"endTime":1347.75,"body":"report. There's other reports,"},{"speaker":"Mihir Shah","startTime":1345.05,"endTime":1347.75,"body":"there's other places that you"},{"speaker":"Mihir Shah","startTime":1347.75,"endTime":1350.9299999999998,"body":"can make a big impact within"},{"speaker":"Mihir Shah","startTime":1347.75,"endTime":1350.9299999999998,"body":"these kind of aerospace and"},{"speaker":"Mihir Shah","startTime":1350.9299999999998,"endTime":1354.1699999999998,"body":"highly regulated environments,"},{"speaker":"Mihir Shah","startTime":1350.9299999999998,"endTime":1354.1699999999998,"body":"medical, etc, but that's"},{"speaker":"Mihir Shah","startTime":1354.1699999999998,"endTime":1356.75,"body":"something where we put the team"},{"speaker":"Mihir Shah","startTime":1354.1699999999998,"endTime":1356.75,"body":"together. We live the"},{"speaker":"Mihir Shah","startTime":1356.75,"endTime":1360.7099999999998,"body":"experience. We knew this was a"},{"speaker":"Mihir Shah","startTime":1356.75,"endTime":1360.7099999999998,"body":"problem, and we live it. And we,"},{"speaker":"Mihir Shah","startTime":1361.01,"endTime":1363.29,"body":"you know, we put our money where"},{"speaker":"Mihir Shah","startTime":1361.01,"endTime":1363.29,"body":"our mouth is. We put the team"},{"speaker":"Mihir Shah","startTime":1363.29,"endTime":1365.8899999999999,"body":"together. We invest in the"},{"speaker":"Mihir Shah","startTime":1363.29,"endTime":1365.8899999999999,"body":"business, but more importantly,"},{"speaker":"Mihir Shah","startTime":1365.8899999999999,"endTime":1368.05,"body":"we use this tool every day at"},{"speaker":"Mihir Shah","startTime":1365.8899999999999,"endTime":1368.05,"body":"tomai and all of our other"},{"speaker":"Mihir Shah","startTime":1368.05,"endTime":1371.29,"body":"businesses, and it makes a huge"},{"speaker":"Mihir Shah","startTime":1368.05,"endTime":1371.29,"body":"difference. It's actually"},{"speaker":"Mihir Shah","startTime":1371.29,"endTime":1373.6899999999998,"body":"impactful piece of software,"},{"speaker":"Mihir Shah","startTime":1371.29,"endTime":1373.6899999999998,"body":"which is kind of rare in"},{"speaker":"Mihir Shah","startTime":1373.81,"endTime":1377.11,"body":"manufacturing, where oftentimes"},{"speaker":"Mihir Shah","startTime":1373.81,"endTime":1377.11,"body":"it's the output is data that we"},{"speaker":"Mihir Shah","startTime":1377.11,"endTime":1379.75,"body":"can then do something with."},{"speaker":"Mihir Shah","startTime":1377.11,"endTime":1379.75,"body":"Maybe that's not as interesting"},{"speaker":"Mihir Shah","startTime":1379.75,"endTime":1383.6699999999998,"body":"as just I got this problem. My"},{"speaker":"Mihir Shah","startTime":1379.75,"endTime":1383.6699999999998,"body":"job is to make and ship parts."},{"speaker":"Mihir Shah","startTime":1383.6699999999998,"endTime":1386.31,"body":"The shipping parts, if you can"},{"speaker":"Mihir Shah","startTime":1383.6699999999998,"endTime":1386.31,"body":"make that part faster, great."},{"speaker":"Mihir Shah","startTime":1386.7299999999998,"endTime":1389.85,"body":"That's kind of where we think"},{"speaker":"Mihir Shah","startTime":1386.7299999999998,"endTime":1389.85,"body":"about things. And so that's an"},{"speaker":"Mihir Shah","startTime":1389.85,"endTime":1392.37,"body":"example of a startup that we got"},{"speaker":"Mihir Shah","startTime":1389.85,"endTime":1392.37,"body":"involved with. They, you know,"},{"speaker":"Mihir Shah","startTime":1392.37,"endTime":1395.7299999999998,"body":"they're part of the latest Y"},{"speaker":"Mihir Shah","startTime":1392.37,"endTime":1395.7299999999998,"body":"Combinator batch. I had my own"},{"speaker":"Mihir Shah","startTime":1395.7299999999998,"endTime":1399.2099999999998,"body":"thoughts on that, but they're"},{"speaker":"Mihir Shah","startTime":1395.7299999999998,"endTime":1399.2099999999998,"body":"gonna kick ass regardless. I"},{"speaker":"Mihir Shah","startTime":1399.2099999999998,"endTime":1402.4099999999999,"body":"think it's only a good thing"},{"speaker":"Mihir Shah","startTime":1399.2099999999998,"endTime":1402.4099999999999,"body":"that even other people on all"},{"speaker":"Mihir Shah","startTime":1402.4099999999999,"endTime":1407.4499999999998,"body":"sides of the aisle. See value in"},{"speaker":"Mihir Shah","startTime":1402.4099999999999,"endTime":1407.4499999999998,"body":"it. So that's kind of how we do"},{"speaker":"Mihir Shah","startTime":1407.4499999999998,"endTime":1410.57,"body":"it. Even co factor is another"},{"speaker":"Mihir Shah","startTime":1407.4499999999998,"endTime":1410.57,"body":"company that we invested in"},{"speaker":"Mihir Shah","startTime":1410.57,"endTime":1414.2299999999998,"body":"early stage. We did not take"},{"speaker":"Mihir Shah","startTime":1410.57,"endTime":1414.2299999999998,"body":"anything like a large stake in"},{"speaker":"Mihir Shah","startTime":1414.2299999999998,"endTime":1417.6499999999999,"body":"the company. This is more like"},{"speaker":"Mihir Shah","startTime":1414.2299999999998,"endTime":1417.6499999999999,"body":"an angel type investment, but"},{"speaker":"Mihir Shah","startTime":1418.37,"endTime":1421.1899999999998,"body":"influence in the sense of we"},{"speaker":"Mihir Shah","startTime":1418.37,"endTime":1421.1899999999998,"body":"really found value in the tool,"},{"speaker":"Mihir Shah","startTime":1421.1899999999998,"endTime":1424.03,"body":"and we became major customer of"},{"speaker":"Mihir Shah","startTime":1421.1899999999998,"endTime":1424.03,"body":"theirs. Early on, they've since"},{"speaker":"Mihir Shah","startTime":1424.03,"endTime":1427.9299999999998,"body":"grown far past us being, you"},{"speaker":"Mihir Shah","startTime":1424.03,"endTime":1427.9299999999998,"body":"know, some, some large kind of"},{"speaker":"Mihir Shah","startTime":1427.9299999999998,"endTime":1430.6299999999999,"body":"part of their business, but"},{"speaker":"Mihir Shah","startTime":1427.9299999999998,"endTime":1430.6299999999999,"body":"we're able to give them a lot of"},{"speaker":"Mihir Shah","startTime":1430.6299999999999,"endTime":1433.3899999999999,"body":"feedback. We use the tool. We"},{"speaker":"Mihir Shah","startTime":1430.6299999999999,"endTime":1433.3899999999999,"body":"got a lot of value, and I think"},{"speaker":"Mihir Shah","startTime":1433.3899999999999,"endTime":1435.9699999999998,"body":"that traction helped them"},{"speaker":"Mihir Shah","startTime":1433.3899999999999,"endTime":1435.9699999999998,"body":"continue to grow. They've grown"},{"speaker":"Mihir Shah","startTime":1435.9699999999998,"endTime":1439.03,"body":"to they have probably 10 times"},{"speaker":"Mihir Shah","startTime":1435.9699999999998,"endTime":1439.03,"body":"more employees now than when"},{"speaker":"Mihir Shah","startTime":1439.03,"endTime":1441.9099999999999,"body":"they did when we originally"},{"speaker":"Mihir Shah","startTime":1439.03,"endTime":1441.9099999999999,"body":"started working with them. So"},{"speaker":"Mihir Shah","startTime":1442.6899999999998,"endTime":1445.2299999999998,"body":"Law Firm, we like to get"},{"speaker":"Mihir Shah","startTime":1442.6899999999998,"endTime":1445.2299999999998,"body":"involved in businesses that we"},{"speaker":"Mihir Shah","startTime":1445.2299999999998,"endTime":1449.01,"body":"really want to use the product,"},{"speaker":"Mihir Shah","startTime":1445.2299999999998,"endTime":1449.01,"body":"or we see some way that we can"},{"speaker":"Mihir Shah","startTime":1449.01,"endTime":1451.83,"body":"help we have some unfair"},{"speaker":"Mihir Shah","startTime":1449.01,"endTime":1451.83,"body":"advantage in our ecosystem, or a"},{"speaker":"Mihir Shah","startTime":1451.83,"endTime":1454.83,"body":"thinking that we know is going"},{"speaker":"Mihir Shah","startTime":1451.83,"endTime":1454.83,"body":"to get this thing to grow, and"},{"speaker":"Mihir Shah","startTime":1454.83,"endTime":1457.4099999999999,"body":"there's not that many businesses"},{"speaker":"Mihir Shah","startTime":1454.83,"endTime":1457.4099999999999,"body":"that fit that model. So we're"},{"speaker":"Mihir Shah","startTime":1457.4099999999999,"endTime":1460.59,"body":"pretty selective, and that's"},{"speaker":"Mihir Shah","startTime":1457.4099999999999,"endTime":1460.59,"body":"kind of how we do it sounds"},{"speaker":"Aaron Moncur","startTime":1460.59,"endTime":1463.85,"body":"like that leads to"},{"speaker":"Aaron Moncur","startTime":1460.59,"endTime":1463.85,"body":"compounding enhancements or"},{"speaker":"Aaron Moncur","startTime":1463.85,"endTime":1466.6699999999998,"body":"improvements. If you're already"},{"speaker":"Aaron Moncur","startTime":1463.85,"endTime":1466.6699999999998,"body":"in a business that requires that"},{"speaker":"Aaron Moncur","startTime":1466.6699999999998,"endTime":1470.09,"body":"tool, that software, now you"},{"speaker":"Aaron Moncur","startTime":1466.6699999999998,"endTime":1470.09,"body":"start using that and and then it"},{"speaker":"Aaron Moncur","startTime":1470.09,"endTime":1474.1699999999998,"body":"just grows to other places,"},{"speaker":"Aaron Moncur","startTime":1470.09,"endTime":1474.1699999999998,"body":"other areas of the business."},{"speaker":"Aaron Moncur","startTime":1474.29,"endTime":1478.4899999999998,"body":"It's amazing to me that a"},{"speaker":"Aaron Moncur","startTime":1474.29,"endTime":1478.4899999999998,"body":"business can be built around a"},{"speaker":"Aaron Moncur","startTime":1478.4899999999998,"endTime":1482.4499999999998,"body":"single form, automating the"},{"speaker":"Aaron Moncur","startTime":1478.4899999999998,"endTime":1482.4499999999998,"body":"completion of this single form."},{"speaker":"Aaron Moncur","startTime":1482.4499999999998,"endTime":1482.6899999999998,"body":"I mean,"},{"speaker":"Mihir Shah","startTime":1483.109,"endTime":1485.109,"body":"I'll get in trouble"},{"speaker":"Mihir Shah","startTime":1483.109,"endTime":1485.109,"body":"if I talk too much about how"},{"speaker":"Mihir Shah","startTime":1485.109,"endTime":1487.9889999999998,"body":"many customers and snap. But"},{"speaker":"Mihir Shah","startTime":1485.109,"endTime":1487.9889999999998,"body":"it's, it's, it's kind of crazy."},{"speaker":"Mihir Shah","startTime":1487.9889999999998,"endTime":1492.369,"body":"I mean, there's, it's factories,"},{"speaker":"Mihir Shah","startTime":1487.9889999999998,"endTime":1492.369,"body":"and the better part of the"},{"speaker":"Mihir Shah","startTime":1492.4289999999999,"endTime":1495.9689999999998,"body":"comfort states in this country"},{"speaker":"Mihir Shah","startTime":1492.4289999999999,"endTime":1495.9689999999998,"body":"using this tool across"},{"speaker":"Mihir Shah","startTime":1495.9689999999998,"endTime":1499.149,"body":"verticals, within manufacturing,"},{"speaker":"Mihir Shah","startTime":1495.9689999999998,"endTime":1499.149,"body":"okay, it's discipline six."},{"speaker":"Mihir Shah","startTime":1499.149,"endTime":1503.129,"body":"There's a wire harness, there's"},{"speaker":"Mihir Shah","startTime":1499.149,"endTime":1503.129,"body":"print circuit board assemblers,"},{"speaker":"Mihir Shah","startTime":1503.6689999999999,"endTime":1507.629,"body":"machine shops, distributors,"},{"speaker":"Mihir Shah","startTime":1503.6689999999999,"endTime":1507.629,"body":"fastener companies, this and the"},{"speaker":"Mihir Shah","startTime":1507.629,"endTime":1511.049,"body":"other. So there's a lot of folks"},{"speaker":"Mihir Shah","startTime":1507.629,"endTime":1511.049,"body":"using ground control today, and"},{"speaker":"Mihir Shah","startTime":1511.049,"endTime":1514.289,"body":"this is a company that's been"},{"speaker":"Mihir Shah","startTime":1511.049,"endTime":1514.289,"body":"around for less than a year."},{"speaker":"Mihir Shah","startTime":1515.4289999999999,"endTime":1518.309,"body":"It's just amazing. So we're"},{"speaker":"Mihir Shah","startTime":1515.4289999999999,"endTime":1518.309,"body":"going to continue to find ways"},{"speaker":"Mihir Shah","startTime":1518.309,"endTime":1522.1689999999999,"body":"to be involved in the business,"},{"speaker":"Mihir Shah","startTime":1518.309,"endTime":1522.1689999999999,"body":"support the founders, keep using"},{"speaker":"Mihir Shah","startTime":1522.1689999999999,"endTime":1524.6889999999999,"body":"the tool and be a design partner"},{"speaker":"Mihir Shah","startTime":1522.1689999999999,"endTime":1524.6889999999999,"body":"them, and, of course, continue"},{"speaker":"Mihir Shah","startTime":1524.6889999999999,"endTime":1527.2089999999998,"body":"investing in the business,"},{"speaker":"Mihir Shah","startTime":1524.6889999999999,"endTime":1527.2089999999998,"body":"because when we find something"},{"speaker":"Mihir Shah","startTime":1527.2089999999998,"endTime":1530.029,"body":"that we know is working and we"},{"speaker":"Mihir Shah","startTime":1527.2089999999998,"endTime":1530.029,"body":"we like being a part of we're"},{"speaker":"Mihir Shah","startTime":1530.029,"endTime":1531.049,"body":"going to double down."},{"speaker":"Aaron Moncur","startTime":1532.4889999999998,"endTime":1535.4289999999999,"body":"I think a lot of"},{"speaker":"Aaron Moncur","startTime":1532.4889999999998,"endTime":1535.4289999999999,"body":"engineers become engineers"},{"speaker":"Aaron Moncur","startTime":1535.4289999999999,"endTime":1539.029,"body":"because they truly enjoy solving"},{"speaker":"Aaron Moncur","startTime":1535.4289999999999,"endTime":1539.029,"body":"problems, and as engineers,"},{"speaker":"Aaron Moncur","startTime":1539.029,"endTime":1541.4289999999999,"body":"that's what we do. We're"},{"speaker":"Aaron Moncur","startTime":1539.029,"endTime":1541.4289999999999,"body":"professional technical problem"},{"speaker":"Aaron Moncur","startTime":1541.4289999999999,"endTime":1545.589,"body":"solvers. Issues, would you say"},{"speaker":"Aaron Moncur","startTime":1541.4289999999999,"endTime":1545.589,"body":"that you find the same enjoyment"},{"speaker":"Aaron Moncur","startTime":1545.589,"endTime":1549.069,"body":"on the business side of things,"},{"speaker":"Aaron Moncur","startTime":1545.589,"endTime":1549.069,"body":"where you're just you're solving"},{"speaker":"Aaron Moncur","startTime":1549.069,"endTime":1551.649,"body":"problems. They're different"},{"speaker":"Aaron Moncur","startTime":1549.069,"endTime":1551.649,"body":"problems than engineering"},{"speaker":"Aaron Moncur","startTime":1551.649,"endTime":1554.529,"body":"problems, but they're problems"},{"speaker":"Aaron Moncur","startTime":1551.649,"endTime":1554.529,"body":"nonetheless. And that's what"},{"speaker":"Aaron Moncur","startTime":1554.7689999999998,"endTime":1558.609,"body":"attracts you to the business"},{"speaker":"Aaron Moncur","startTime":1554.7689999999998,"endTime":1558.609,"body":"side of engineering, or is it"},{"speaker":"Aaron Moncur","startTime":1558.609,"endTime":1560.9489999999998,"body":"something else that really"},{"speaker":"Aaron Moncur","startTime":1558.609,"endTime":1560.9489999999998,"body":"motivates you to be there? Yeah,"},{"speaker":"Aaron Moncur","startTime":1561.869,"endTime":1561.9889999999998,"body":"you"},{"speaker":"Unknown","startTime":1567.9289999999999,"endTime":1570.869,"body":"can your project"},{"speaker":"Unknown","startTime":1567.9289999999999,"endTime":1570.869,"body":"benefit from simulation, get in"},{"speaker":"Unknown","startTime":1570.869,"endTime":1573.869,"body":"touch with the team at simitech"},{"speaker":"Unknown","startTime":1570.869,"endTime":1573.869,"body":"Group, a trusted partner in"},{"speaker":"Unknown","startTime":1573.869,"endTime":1577.4089999999999,"body":"Engineering Simulation and"},{"speaker":"Unknown","startTime":1573.869,"endTime":1577.4089999999999,"body":"consulting. Simitech Group"},{"speaker":"Unknown","startTime":1577.4089999999999,"endTime":1581.069,"body":"empowers engineers with cutting"},{"speaker":"Unknown","startTime":1577.4089999999999,"endTime":1581.069,"body":"edge ANSYS simulation software"},{"speaker":"Unknown","startTime":1581.309,"endTime":1584.809,"body":"expert consulting and"},{"speaker":"Unknown","startTime":1581.309,"endTime":1584.809,"body":"comprehensive training, whether"},{"speaker":"Unknown","startTime":1584.809,"endTime":1587.9289999999999,"body":"you're tackling structural"},{"speaker":"Unknown","startTime":1584.809,"endTime":1587.9289999999999,"body":"analysis, fluid dynamics or"},{"speaker":"Unknown","startTime":1587.9289999999999,"endTime":1591.1689999999999,"body":"electromagnetics, their team of"},{"speaker":"Unknown","startTime":1587.9289999999999,"endTime":1591.1689999999999,"body":"certified engineers helps you"},{"speaker":"Unknown","startTime":1591.1689999999999,"endTime":1594.529,"body":"innovate and optimize. Join the"},{"speaker":"Unknown","startTime":1591.1689999999999,"endTime":1594.529,"body":"ranks of top performing"},{"speaker":"Unknown","startTime":1594.529,"endTime":1597.589,"body":"engineers who trust simutech"},{"speaker":"Unknown","startTime":1594.529,"endTime":1597.589,"body":"group to bring their ideas to"},{"speaker":"Unknown","startTime":1597.589,"endTime":1601.609,"body":"life, visit simutetgroup.com to"},{"speaker":"Unknown","startTime":1597.589,"endTime":1601.609,"body":"learn more and discover how they"},{"speaker":"Unknown","startTime":1601.609,"endTime":1603.1889999999999,"body":"can support your success."},{"speaker":"Mihir Shah","startTime":1606.85,"endTime":1611.8899999999999,"body":"I think you summed"},{"speaker":"Mihir Shah","startTime":1606.85,"endTime":1611.8899999999999,"body":"it up well, the best engineering"},{"speaker":"Mihir Shah","startTime":1611.8899999999999,"endTime":1614.4099999999999,"body":"the toughest engineering"},{"speaker":"Mihir Shah","startTime":1611.8899999999999,"endTime":1614.4099999999999,"body":"problems I solved were the ones"},{"speaker":"Mihir Shah","startTime":1614.4099999999999,"endTime":1617.05,"body":"where I didn't necessarily feel"},{"speaker":"Mihir Shah","startTime":1614.4099999999999,"endTime":1617.05,"body":"like a Mechanical Turk, and they"},{"speaker":"Mihir Shah","startTime":1617.05,"endTime":1622.2299999999998,"body":"said, Oh, go, here's exactly"},{"speaker":"Mihir Shah","startTime":1617.05,"endTime":1622.2299999999998,"body":"this defined perfect spec, and"},{"speaker":"Mihir Shah","startTime":1622.2299999999998,"endTime":1624.9899999999998,"body":"there's a block that fits it."},{"speaker":"Mihir Shah","startTime":1622.2299999999998,"endTime":1624.9899999999998,"body":"Just go Google it and bring it"},{"speaker":"Mihir Shah","startTime":1624.9899999999998,"endTime":1628.1699999999998,"body":"and put it in there. It was"},{"speaker":"Mihir Shah","startTime":1624.9899999999998,"endTime":1628.1699999999998,"body":"always loose. It was always, I"},{"speaker":"Mihir Shah","startTime":1628.1699999999998,"endTime":1630.6899999999998,"body":"don't know, how do we make this"},{"speaker":"Mihir Shah","startTime":1628.1699999999998,"endTime":1630.6899999999998,"body":"thing more efficient or just"},{"speaker":"Mihir Shah","startTime":1630.6899999999998,"endTime":1636.6299999999999,"body":"work? And just, that's your job"},{"speaker":"Mihir Shah","startTime":1630.6899999999998,"endTime":1636.6299999999999,"body":"is to figure out a way to do"},{"speaker":"Mihir Shah","startTime":1636.9299999999998,"endTime":1640.35,"body":"whatever the high level goal is,"},{"speaker":"Mihir Shah","startTime":1636.9299999999998,"endTime":1640.35,"body":"and just, you know, not"},{"speaker":"Mihir Shah","startTime":1640.35,"endTime":1643.1299999999999,"body":"perfectly hit it, because as"},{"speaker":"Mihir Shah","startTime":1640.35,"endTime":1643.1299999999999,"body":"close as you possibly can. And"},{"speaker":"Mihir Shah","startTime":1643.1299999999999,"endTime":1645.59,"body":"there's a lot of different"},{"speaker":"Mihir Shah","startTime":1643.1299999999999,"endTime":1645.59,"body":"options. And I guess maybe the"},{"speaker":"Mihir Shah","startTime":1645.59,"endTime":1648.29,"body":"short way of saying that is"},{"speaker":"Mihir Shah","startTime":1645.59,"endTime":1648.29,"body":"always thinking in terms of"},{"speaker":"Mihir Shah","startTime":1648.29,"endTime":1652.31,"body":"trade offs, not necessarily"},{"speaker":"Mihir Shah","startTime":1648.29,"endTime":1652.31,"body":"absolutes, and always trying to"},{"speaker":"Mihir Shah","startTime":1652.31,"endTime":1654.7099999999998,"body":"continuous improvement things"},{"speaker":"Mihir Shah","startTime":1652.31,"endTime":1654.7099999999998,"body":"like that. So, you know, I can"},{"speaker":"Mihir Shah","startTime":1654.7099999999998,"endTime":1657.4699999999998,"body":"use this power supply versus the"},{"speaker":"Mihir Shah","startTime":1654.7099999999998,"endTime":1657.4699999999998,"body":"other one, or whatever, this"},{"speaker":"Mihir Shah","startTime":1657.4699999999998,"endTime":1661.4899999999998,"body":"DCDC converter, and this one"},{"speaker":"Mihir Shah","startTime":1657.4699999999998,"endTime":1661.4899999999998,"body":"costs more than the other, but"},{"speaker":"Mihir Shah","startTime":1661.4899999999998,"endTime":1663.7299999999998,"body":"this one has a smaller"},{"speaker":"Mihir Shah","startTime":1661.4899999999998,"endTime":1663.7299999999998,"body":"footprint, and this one has less"},{"speaker":"Mihir Shah","startTime":1663.7299999999998,"endTime":1667.9299999999998,"body":"IO, and it's easier to program."},{"speaker":"Mihir Shah","startTime":1663.7299999999998,"endTime":1667.9299999999998,"body":"And there's whatever the case"},{"speaker":"Mihir Shah","startTime":1667.9299999999998,"endTime":1670.9899999999998,"body":"may be, it has a wider range of"},{"speaker":"Mihir Shah","startTime":1667.9299999999998,"endTime":1670.9899999999998,"body":"inputs I can handle, and there's"},{"speaker":"Mihir Shah","startTime":1670.9899999999998,"endTime":1674.83,"body":"less ancillary components that"},{"speaker":"Mihir Shah","startTime":1670.9899999999998,"endTime":1674.83,"body":"are needed to really integrate"},{"speaker":"Mihir Shah","startTime":1674.83,"endTime":1679.75,"body":"this module. Thinking like that."},{"speaker":"Mihir Shah","startTime":1674.83,"endTime":1679.75,"body":"It's not like there's an obvious"},{"speaker":"Mihir Shah","startTime":1679.81,"endTime":1682.4099999999999,"body":"choice. You really got to think"},{"speaker":"Mihir Shah","startTime":1679.81,"endTime":1682.4099999999999,"body":"about trade offs, and the same"},{"speaker":"Mihir Shah","startTime":1682.4099999999999,"endTime":1686.31,"body":"thing goes with business and"},{"speaker":"Mihir Shah","startTime":1682.4099999999999,"endTime":1686.31,"body":"with hiring, or with acquiring a"},{"speaker":"Mihir Shah","startTime":1686.31,"endTime":1688.7099999999998,"body":"company or investing in a"},{"speaker":"Mihir Shah","startTime":1686.31,"endTime":1688.7099999999998,"body":"business, or deciding what"},{"speaker":"Mihir Shah","startTime":1688.7099999999998,"endTime":1691.29,"body":"machine to buy. That's largely"},{"speaker":"Mihir Shah","startTime":1688.7099999999998,"endTime":1691.29,"body":"an engineering problem, but"},{"speaker":"Mihir Shah","startTime":1691.29,"endTime":1693.4499999999998,"body":"there's a whole business"},{"speaker":"Mihir Shah","startTime":1691.29,"endTime":1693.4499999999998,"body":"element, especially when it's"},{"speaker":"Mihir Shah","startTime":1693.4499999999998,"endTime":1696.2099999999998,"body":"your company and you're really"},{"speaker":"Mihir Shah","startTime":1693.4499999999998,"endTime":1696.2099999999998,"body":"the only one that has the lead"},{"speaker":"Mihir Shah","startTime":1696.2099999999998,"endTime":1699.03,"body":"on what machine you're going to"},{"speaker":"Mihir Shah","startTime":1696.2099999999998,"endTime":1699.03,"body":"buy. I don't know. We just have"},{"speaker":"Mihir Shah","startTime":1699.03,"endTime":1701.9099999999999,"body":"to deal with that. Let's go see"},{"speaker":"Mihir Shah","startTime":1699.03,"endTime":1701.9099999999999,"body":"all the different machines. Let"},{"speaker":"Mihir Shah","startTime":1701.9099999999999,"endTime":1707.6899999999998,"body":"me understand what is one to"},{"speaker":"Mihir Shah","startTime":1701.9099999999999,"endTime":1707.6899999999998,"body":"one, they all label similar spec"},{"speaker":"Mihir Shah","startTime":1707.6899999999998,"endTime":1710.9899999999998,"body":"in a different way. We'll have"},{"speaker":"Mihir Shah","startTime":1707.6899999999998,"endTime":1710.9899999999998,"body":"to normalize it somehow and find"},{"speaker":"Mihir Shah","startTime":1710.9899999999998,"endTime":1714.05,"body":"a way to compare it. And then"},{"speaker":"Mihir Shah","startTime":1710.9899999999998,"endTime":1714.05,"body":"the business side and the"},{"speaker":"Mihir Shah","startTime":1714.05,"endTime":1716.1499999999999,"body":"engineering side, at a certain"},{"speaker":"Mihir Shah","startTime":1714.05,"endTime":1716.1499999999999,"body":"point, you have to make a"},{"speaker":"Mihir Shah","startTime":1716.33,"endTime":1719.87,"body":"decision go for it. So, yeah,"},{"speaker":"Mihir Shah","startTime":1716.33,"endTime":1719.87,"body":"that's kind of an intake. I"},{"speaker":"Aaron Moncur","startTime":1719.87,"endTime":1722.59,"body":"can't remember who"},{"speaker":"Aaron Moncur","startTime":1719.87,"endTime":1722.59,"body":"said it, but there are no"},{"speaker":"Aaron Moncur","startTime":1722.59,"endTime":1726.07,"body":"solutions, only trade offs. I"},{"speaker":"Aaron Moncur","startTime":1722.59,"endTime":1726.07,"body":"don't know if that's 100% true,"},{"speaker":"Aaron Moncur","startTime":1726.07,"endTime":1729.79,"body":"but it's a clever saying that I"},{"speaker":"Aaron Moncur","startTime":1726.07,"endTime":1729.79,"body":"like makes sense. Well, let's"},{"speaker":"Aaron Moncur","startTime":1729.79,"endTime":1734.6499999999999,"body":"talk about hardware FYI first."},{"speaker":"Aaron Moncur","startTime":1729.79,"endTime":1734.6499999999999,"body":"This is a newsletter that you"},{"speaker":"Aaron Moncur","startTime":1734.8899999999999,"endTime":1739.87,"body":"and a co founder started and are"},{"speaker":"Aaron Moncur","startTime":1734.8899999999999,"endTime":1739.87,"body":"growing. It's about a year old"},{"speaker":"Aaron Moncur","startTime":1740.1699999999998,"endTime":1744.6299999999999,"body":"and already has over 12,000"},{"speaker":"Aaron Moncur","startTime":1740.1699999999998,"endTime":1744.6299999999999,"body":"subscribers, which I found to be"},{"speaker":"Aaron Moncur","startTime":1744.6899999999998,"endTime":1750.1499999999999,"body":"so impressive, just a year in"},{"speaker":"Aaron Moncur","startTime":1744.6899999999998,"endTime":1750.1499999999999,"body":"12,000 subscribers already. What"},{"speaker":"Aaron Moncur","startTime":1750.2099999999998,"endTime":1754.7099999999998,"body":"was the gap that you were trying"},{"speaker":"Aaron Moncur","startTime":1750.2099999999998,"endTime":1754.7099999999998,"body":"to fill with hardware, FYI and"},{"speaker":"Aaron Moncur","startTime":1754.83,"endTime":1758.6699999999998,"body":"and how did you grow so quickly"},{"speaker":"Aaron Moncur","startTime":1754.83,"endTime":1758.6699999999998,"body":"to 12,000 subscribers in a year?"},{"speaker":"Mihir Shah","startTime":1759.089,"endTime":1762.829,"body":"Well, okay, so this"},{"speaker":"Mihir Shah","startTime":1759.089,"endTime":1762.829,"body":"was something actually I started"},{"speaker":"Mihir Shah","startTime":1763.069,"endTime":1767.4489999999998,"body":"three, maybe four years ago, or"},{"speaker":"Mihir Shah","startTime":1763.069,"endTime":1767.4489999999998,"body":"something like that. And I, you"},{"speaker":"Mihir Shah","startTime":1767.4489999999998,"endTime":1769.849,"body":"know, this was around the time"},{"speaker":"Mihir Shah","startTime":1767.4489999999998,"endTime":1769.849,"body":"of i We had just sold inspector,"},{"speaker":"Mihir Shah","startTime":1769.849,"endTime":1772.7289999999998,"body":"I'm thinking of another company."},{"speaker":"Mihir Shah","startTime":1769.849,"endTime":1772.7289999999998,"body":"I don't have any great ideas,"},{"speaker":"Mihir Shah","startTime":1772.7289999999998,"endTime":1776.5089999999998,"body":"but, man, morning brew just sold"},{"speaker":"Mihir Shah","startTime":1772.7289999999998,"endTime":1776.5089999999998,"body":"for an incredible amount of"},{"speaker":"Mihir Shah","startTime":1776.5089999999998,"endTime":1780.109,"body":"money to Business Insider and"},{"speaker":"Mihir Shah","startTime":1776.5089999999998,"endTime":1780.109,"body":"pen gaming and bar store, all"},{"speaker":"Mihir Shah","startTime":1780.109,"endTime":1783.4889999999998,"body":"these kind of the concept of"},{"speaker":"Mihir Shah","startTime":1780.109,"endTime":1783.4889999999998,"body":"inbound marketing, proprietary"},{"speaker":"Mihir Shah","startTime":1783.4889999999998,"endTime":1786.0089999999998,"body":"media was pretty interesting to"},{"speaker":"Mihir Shah","startTime":1783.4889999999998,"endTime":1786.0089999999998,"body":"me. And I said, Okay, well, I've"},{"speaker":"Mihir Shah","startTime":1786.069,"endTime":1788.7089999999998,"body":"technical background, and I find"},{"speaker":"Mihir Shah","startTime":1786.069,"endTime":1788.7089999999998,"body":"these things interesting. I read"},{"speaker":"Mihir Shah","startTime":1788.7089999999998,"endTime":1790.9889999999998,"body":"a lot about what's going on, and"},{"speaker":"Mihir Shah","startTime":1788.7089999999998,"endTime":1790.9889999999998,"body":"I have friends in all these"},{"speaker":"Mihir Shah","startTime":1790.9889999999998,"endTime":1793.389,"body":"interesting companies, they're"},{"speaker":"Mihir Shah","startTime":1790.9889999999998,"endTime":1793.389,"body":"always feeding me interesting"},{"speaker":"Mihir Shah","startTime":1793.389,"endTime":1795.849,"body":"information. Maybe there's a way"},{"speaker":"Mihir Shah","startTime":1793.389,"endTime":1795.849,"body":"I can compile some of this in a"},{"speaker":"Mihir Shah","startTime":1795.849,"endTime":1799.629,"body":"way that is interesting to other"},{"speaker":"Mihir Shah","startTime":1795.849,"endTime":1799.629,"body":"people. It started as that way,"},{"speaker":"Mihir Shah","startTime":1799.629,"endTime":1804.029,"body":"and then the thought very"},{"speaker":"Mihir Shah","startTime":1799.629,"endTime":1804.029,"body":"quickly went to well before we"},{"speaker":"Mihir Shah","startTime":1804.029,"endTime":1806.4889999999998,"body":"had acquired another one of"},{"speaker":"Mihir Shah","startTime":1804.029,"endTime":1806.4889999999998,"body":"these circuit board businesses,"},{"speaker":"Mihir Shah","startTime":1806.7289999999998,"endTime":1810.9289999999999,"body":"we had the two other ones, Royal"},{"speaker":"Mihir Shah","startTime":1806.7289999999998,"endTime":1810.9289999999999,"body":"circuits and advanced assembly."},{"speaker":"Mihir Shah","startTime":1811.589,"endTime":1815.2489999999998,"body":"And how do you reach engineers?"},{"speaker":"Mihir Shah","startTime":1811.589,"endTime":1815.2489999999998,"body":"How do you reach electrical"},{"speaker":"Mihir Shah","startTime":1815.2489999999998,"endTime":1819.5089999999998,"body":"engineers in particular? Well,"},{"speaker":"Mihir Shah","startTime":1815.2489999999998,"endTime":1819.5089999999998,"body":"the option, generally speaking,"},{"speaker":"Mihir Shah","startTime":1819.5089999999998,"endTime":1822.7089999999998,"body":"of where to maybe put marketing"},{"speaker":"Mihir Shah","startTime":1819.5089999999998,"endTime":1822.7089999999998,"body":"dollars or effort into is trade"},{"speaker":"Mihir Shah","startTime":1822.7089999999998,"endTime":1827.6889999999999,"body":"shows LinkedIn, which are all"},{"speaker":"Mihir Shah","startTime":1822.7089999999998,"endTime":1827.6889999999999,"body":"totally fine, and we still do"},{"speaker":"Mihir Shah","startTime":1827.6889999999999,"endTime":1831.1689999999999,"body":"all those things, but there's"},{"speaker":"Mihir Shah","startTime":1827.6889999999999,"endTime":1831.1689999999999,"body":"different kind of ROI every"},{"speaker":"Mihir Shah","startTime":1831.1689999999999,"endTime":1833.809,"body":"year, LinkedIn, every month,"},{"speaker":"Mihir Shah","startTime":1831.1689999999999,"endTime":1833.809,"body":"whatever the price goes up, but"},{"speaker":"Mihir Shah","startTime":1833.809,"endTime":1836.4489999999998,"body":"you're, you know, you don't get"},{"speaker":"Mihir Shah","startTime":1833.809,"endTime":1836.4489999999998,"body":"necessarily that many more leads"},{"speaker":"Mihir Shah","startTime":1836.4489999999998,"endTime":1838.9689999999998,"body":"or clicks that are actually that"},{"speaker":"Mihir Shah","startTime":1836.4489999999998,"endTime":1838.9689999999998,"body":"relevant. Trade Shows are fine"},{"speaker":"Mihir Shah","startTime":1838.9689999999998,"endTime":1841.309,"body":"and good, and I think there are"},{"speaker":"Mihir Shah","startTime":1838.9689999999998,"endTime":1841.309,"body":"plenty that are absolutely"},{"speaker":"Mihir Shah","startTime":1841.309,"endTime":1844.7489999999998,"body":"excellent. Yeah, but there's"},{"speaker":"Mihir Shah","startTime":1841.309,"endTime":1844.7489999999998,"body":"only so many of them here. Is"},{"speaker":"Mihir Shah","startTime":1844.7489999999998,"endTime":1847.389,"body":"there somewhat of an inbound"},{"speaker":"Mihir Shah","startTime":1844.7489999999998,"endTime":1847.389,"body":"marketing channel out there"},{"speaker":"Mihir Shah","startTime":1847.389,"endTime":1849.6689999999999,"body":"first, let's just see if there's"},{"speaker":"Mihir Shah","startTime":1847.389,"endTime":1849.6689999999999,"body":"something out there. We looked"},{"speaker":"Mihir Shah","startTime":1849.6689999999999,"endTime":1852.369,"body":"and there's all these kind of"},{"speaker":"Mihir Shah","startTime":1849.6689999999999,"endTime":1852.369,"body":"more industry publications, but"},{"speaker":"Mihir Shah","startTime":1852.369,"endTime":1856.4489999999998,"body":"they're really to like, if"},{"speaker":"Mihir Shah","startTime":1852.369,"endTime":1856.4489999999998,"body":"you're a service provider or a"},{"speaker":"Mihir Shah","startTime":1856.4489999999998,"endTime":1859.7489999999998,"body":"machine shop or a printed"},{"speaker":"Mihir Shah","startTime":1856.4489999999998,"endTime":1859.7489999999998,"body":"circuit board assembler or fab"},{"speaker":"Mihir Shah","startTime":1859.7489999999998,"endTime":1864.329,"body":"shop, you you're getting sold"},{"speaker":"Mihir Shah","startTime":1859.7489999999998,"endTime":1864.329,"body":"to. You're the customer. In that"},{"speaker":"Mihir Shah","startTime":1864.329,"endTime":1867.5089999999998,"body":"instance, for me to reach my"},{"speaker":"Mihir Shah","startTime":1864.329,"endTime":1867.5089999999998,"body":"customer, an electrical engineer"},{"speaker":"Mihir Shah","startTime":1867.809,"endTime":1871.649,"body":"at a rocket company or something"},{"speaker":"Mihir Shah","startTime":1867.809,"endTime":1871.649,"body":"like that, that's a bit more"},{"speaker":"Mihir Shah","startTime":1871.649,"endTime":1875.369,"body":"difficult. And so there really"},{"speaker":"Mihir Shah","startTime":1871.649,"endTime":1875.369,"body":"was nothing out there. Where do"},{"speaker":"Mihir Shah","startTime":1875.369,"endTime":1880.1689999999999,"body":"these Is there a common place"},{"speaker":"Mihir Shah","startTime":1875.369,"endTime":1880.1689999999999,"body":"where engineers like myself read"},{"speaker":"Mihir Shah","startTime":1880.1689999999999,"endTime":1884.329,"body":"or go online? Maybe there's some"},{"speaker":"Mihir Shah","startTime":1880.1689999999999,"endTime":1884.329,"body":"forums? Okay, it sounds like a"},{"speaker":"Mihir Shah","startTime":1884.329,"endTime":1886.609,"body":"gap. We can just go build it. So"},{"speaker":"Mihir Shah","startTime":1884.329,"endTime":1886.609,"body":"I started writing this"},{"speaker":"Mihir Shah","startTime":1886.609,"endTime":1889.4289999999999,"body":"newsletter. Got a small"},{"speaker":"Mihir Shah","startTime":1886.609,"endTime":1889.4289999999999,"body":"following. I was able to get up"},{"speaker":"Mihir Shah","startTime":1889.4289999999999,"endTime":1893.9289999999999,"body":"to like, 1500 1200 readers,"},{"speaker":"Mihir Shah","startTime":1889.4289999999999,"endTime":1893.9289999999999,"body":"which, when you're just writing"},{"speaker":"Mihir Shah","startTime":1893.9289999999999,"endTime":1896.7489999999998,"body":"something actually is kind of a"},{"speaker":"Mihir Shah","startTime":1893.9289999999999,"endTime":1896.7489999999998,"body":"big that's amazing to me. And"},{"speaker":"Mihir Shah","startTime":1897.829,"endTime":1901.129,"body":"how do you monetize it? Well,"},{"speaker":"Mihir Shah","startTime":1897.829,"endTime":1901.129,"body":"this is more inbound for our"},{"speaker":"Mihir Shah","startTime":1901.129,"endTime":1903.4289999999999,"body":"core business in the back. If I"},{"speaker":"Mihir Shah","startTime":1901.129,"endTime":1903.4289999999999,"body":"can get eyeballs, I can get"},{"speaker":"Mihir Shah","startTime":1903.4289999999999,"endTime":1906.309,"body":"people in a room, maybe then I"},{"speaker":"Mihir Shah","startTime":1903.4289999999999,"endTime":1906.309,"body":"can offer them these services in"},{"speaker":"Mihir Shah","startTime":1906.309,"endTime":1909.6689999999999,"body":"a non salesy way as third party."},{"speaker":"Mihir Shah","startTime":1906.309,"endTime":1909.6689999999999,"body":"And so we started doing that."},{"speaker":"Mihir Shah","startTime":1909.6689999999999,"endTime":1912.849,"body":"And then, long story short,"},{"speaker":"Mihir Shah","startTime":1909.6689999999999,"endTime":1912.849,"body":"Benji, who had started to more"},{"speaker":"Mihir Shah","startTime":1912.849,"endTime":1917.9489999999998,"body":"of interview, Pep cheat sheet,"},{"speaker":"Mihir Shah","startTime":1912.849,"endTime":1917.9489999999998,"body":"not so much a newsletter. Had"},{"speaker":"Mihir Shah","startTime":1917.9489999999998,"endTime":1920.589,"body":"this thing called hardware FII."},{"speaker":"Mihir Shah","startTime":1917.9489999999998,"endTime":1920.589,"body":"I like the name. He reached out."},{"speaker":"Mihir Shah","startTime":1921.6689999999999,"endTime":1924.869,"body":"And I had heard of it, but I'd"},{"speaker":"Mihir Shah","startTime":1921.6689999999999,"endTime":1924.869,"body":"never reached out to him. He"},{"speaker":"Mihir Shah","startTime":1924.869,"endTime":1928.4089999999999,"body":"reached out first, and I, I was,"},{"speaker":"Mihir Shah","startTime":1924.869,"endTime":1928.4089999999999,"body":"happened to be in San Francisco"},{"speaker":"Mihir Shah","startTime":1928.4089999999999,"endTime":1931.529,"body":"the next week, I met up with him"},{"speaker":"Mihir Shah","startTime":1928.4089999999999,"endTime":1931.529,"body":"for for lunch, and then I"},{"speaker":"Mihir Shah","startTime":1931.529,"endTime":1933.809,"body":"remember at the end, I was like,"},{"speaker":"Mihir Shah","startTime":1931.529,"endTime":1933.809,"body":"You know what? This makes a ton"},{"speaker":"Mihir Shah","startTime":1933.809,"endTime":1937.889,"body":"of sense. Why don't we write you"},{"speaker":"Mihir Shah","startTime":1933.809,"endTime":1937.889,"body":"a check to quit your job and do"},{"speaker":"Mihir Shah","startTime":1937.889,"endTime":1940.829,"body":"this full time? This is not"},{"speaker":"Mihir Shah","startTime":1937.889,"endTime":1940.829,"body":"something that I think is going"},{"speaker":"Mihir Shah","startTime":1940.829,"endTime":1943.4889999999998,"body":"to be this venture scale"},{"speaker":"Mihir Shah","startTime":1940.829,"endTime":1943.4889999999998,"body":"opportunity, but I actually"},{"speaker":"Mihir Shah","startTime":1943.4889999999998,"endTime":1945.7689999999998,"body":"think we could do quite well in"},{"speaker":"Mihir Shah","startTime":1943.4889999999998,"endTime":1945.7689999999998,"body":"it, because we're generating"},{"speaker":"Mihir Shah","startTime":1945.7689999999998,"endTime":1948.7089999999998,"body":"real revenue. People are paying"},{"speaker":"Mihir Shah","startTime":1945.7689999999998,"endTime":1948.7089999999998,"body":"us 10s of 1000s of dollars, and"},{"speaker":"Mihir Shah","startTime":1948.7089999999998,"endTime":1952.0089999999998,"body":"they actually see the ROI"},{"speaker":"Mihir Shah","startTime":1948.7089999999998,"endTime":1952.0089999999998,"body":"because it's there. This is the"},{"speaker":"Mihir Shah","startTime":1952.0089999999998,"endTime":1954.7689999999998,"body":"business. Why don't we go"},{"speaker":"Mihir Shah","startTime":1952.0089999999998,"endTime":1954.7689999999998,"body":"formalize it, build a bit of a"},{"speaker":"Mihir Shah","startTime":1954.7689999999998,"endTime":1957.889,"body":"team now, with Benji on there,"},{"speaker":"Mihir Shah","startTime":1954.7689999999998,"endTime":1957.889,"body":"incentivize them and empower"},{"speaker":"Mihir Shah","startTime":1957.889,"endTime":1960.349,"body":"them to go full time and"},{"speaker":"Mihir Shah","startTime":1957.889,"endTime":1960.349,"body":"basically keep this high"},{"speaker":"Mihir Shah","startTime":1960.349,"endTime":1964.2689999999998,"body":"technical integrity in the"},{"speaker":"Mihir Shah","startTime":1960.349,"endTime":1964.2689999999998,"body":"writing, and let's go build this"},{"speaker":"Mihir Shah","startTime":1964.2689999999998,"endTime":1968.649,"body":"thing. And man, in the last"},{"speaker":"Mihir Shah","startTime":1964.2689999999998,"endTime":1968.649,"body":"year, Benji, I will candidly"},{"speaker":"Mihir Shah","startTime":1968.649,"endTime":1971.4689999999998,"body":"have been a little less involved"},{"speaker":"Mihir Shah","startTime":1968.649,"endTime":1971.4689999999998,"body":"in the last couple months, just"},{"speaker":"Mihir Shah","startTime":1971.4689999999998,"endTime":1973.9289999999999,"body":"being involved with tomline,"},{"speaker":"Mihir Shah","startTime":1971.4689999999998,"endTime":1973.9289999999999,"body":"everything else we're doing. But"},{"speaker":"Mihir Shah","startTime":1974.109,"endTime":1976.9889999999998,"body":"I still go to the events. I'm"},{"speaker":"Mihir Shah","startTime":1974.109,"endTime":1976.9889999999998,"body":"still editing the newsletter to"},{"speaker":"Mihir Shah","startTime":1976.9889999999998,"endTime":1979.329,"body":"the best of my ability, but"},{"speaker":"Mihir Shah","startTime":1976.9889999999998,"endTime":1979.329,"body":"Benji, we're able to bring on"},{"speaker":"Mihir Shah","startTime":1979.5089999999998,"endTime":1982.4089999999999,"body":"one of my other former"},{"speaker":"Mihir Shah","startTime":1979.5089999999998,"endTime":1982.4089999999999,"body":"inspector, co founders, Liam, to"},{"speaker":"Mihir Shah","startTime":1982.4089999999999,"endTime":1986.609,"body":"help us as well. So we got a"},{"speaker":"Mihir Shah","startTime":1982.4089999999999,"endTime":1986.609,"body":"small team of us, but we're"},{"speaker":"Mihir Shah","startTime":1986.609,"endTime":1989.9089999999999,"body":"writing this thing now twice a"},{"speaker":"Mihir Shah","startTime":1986.609,"endTime":1989.9089999999999,"body":"week. We have events, generally"},{"speaker":"Mihir Shah","startTime":1989.9089999999999,"endTime":1993.329,"body":"every month, mostly on the West"},{"speaker":"Mihir Shah","startTime":1989.9089999999999,"endTime":1993.329,"body":"Coast, done other ones. And we"},{"speaker":"Mihir Shah","startTime":1993.329,"endTime":1995.789,"body":"built what I would call a"},{"speaker":"Mihir Shah","startTime":1993.329,"endTime":1995.789,"body":"community. And there are people"},{"speaker":"Mihir Shah","startTime":1995.789,"endTime":1998.6689999999999,"body":"that, I mean Tomah, in some"},{"speaker":"Mihir Shah","startTime":1995.789,"endTime":1998.6689999999999,"body":"ways, has benefited, because"},{"speaker":"Mihir Shah","startTime":1998.7289999999998,"endTime":2001.1889999999999,"body":"there are people that know about"},{"speaker":"Mihir Shah","startTime":1998.7289999999998,"endTime":2001.1889999999999,"body":"the company, and I've met"},{"speaker":"Mihir Shah","startTime":2001.1889999999999,"endTime":2003.109,"body":"because they read the"},{"speaker":"Mihir Shah","startTime":2001.1889999999999,"endTime":2003.109,"body":"newsletter. I just kind of call"},{"speaker":"Mihir Shah","startTime":2003.109,"endTime":2005.4089999999999,"body":"actually, before this from the"},{"speaker":"Mihir Shah","startTime":2003.109,"endTime":2005.4089999999999,"body":"founder of i this from the"},{"speaker":"Mihir Shah","startTime":2005.4089999999999,"endTime":2008.7089999999998,"body":"founder of a really interesting"},{"speaker":"Mihir Shah","startTime":2005.4089999999999,"endTime":2008.7089999999998,"body":"company automating control panel"},{"speaker":"Mihir Shah","startTime":2008.7089999999998,"endTime":2011.9489999999998,"body":"design and development"},{"speaker":"Mihir Shah","startTime":2008.7089999999998,"endTime":2011.9489999999998,"body":"manufacturing, that was a reader"},{"speaker":"Mihir Shah","startTime":2011.9489999999998,"endTime":2015.789,"body":"the newsletter. And it's really,"},{"speaker":"Mihir Shah","startTime":2011.9489999999998,"endTime":2015.789,"body":"really cool to see that"},{"speaker":"Mihir Shah","startTime":2015.789,"endTime":2018.789,"body":"community been built. It's cool"},{"speaker":"Mihir Shah","startTime":2015.789,"endTime":2018.789,"body":"to see that nobody feels that"},{"speaker":"Mihir Shah","startTime":2018.789,"endTime":2023.069,"body":"they're being pushed or shoved a"},{"speaker":"Mihir Shah","startTime":2018.789,"endTime":2023.069,"body":"sales agenda. It's just highly"},{"speaker":"Mihir Shah","startTime":2023.1889999999999,"endTime":2026.4289999999999,"body":"technical. Technically"},{"speaker":"Mihir Shah","startTime":2023.1889999999999,"endTime":2026.4289999999999,"body":"integrity, integral. Oh my god."},{"speaker":"Mihir Shah","startTime":2026.4289999999999,"endTime":2029.789,"body":"What was trying to say? High"},{"speaker":"Mihir Shah","startTime":2026.4289999999999,"endTime":2029.789,"body":"technical integrity, content,"},{"speaker":"Mihir Shah","startTime":2029.9689999999998,"endTime":2033.6889999999999,"body":"proprietary content. And it's"},{"speaker":"Mihir Shah","startTime":2029.9689999999998,"endTime":2033.6889999999999,"body":"fresh, it's consistent. We don't"},{"speaker":"Mihir Shah","startTime":2033.6889999999999,"endTime":2037.7689999999998,"body":"really miss an issue every week"},{"speaker":"Mihir Shah","startTime":2033.6889999999999,"endTime":2037.7689999999998,"body":"ever, and that's what it is. We"},{"speaker":"Mihir Shah","startTime":2037.7689999999998,"endTime":2040.829,"body":"want to be the most interesting"},{"speaker":"Mihir Shah","startTime":2037.7689999999998,"endTime":2040.829,"body":"and consistent place that you"},{"speaker":"Mihir Shah","startTime":2040.829,"endTime":2044.569,"body":"can go to to just keep your"},{"speaker":"Mihir Shah","startTime":2040.829,"endTime":2044.569,"body":"engineering curiosity. Learn"},{"speaker":"Mihir Shah","startTime":2044.569,"endTime":2047.569,"body":"about news happening, especially"},{"speaker":"Mihir Shah","startTime":2044.569,"endTime":2047.569,"body":"in the startup side, there are"},{"speaker":"Mihir Shah","startTime":2047.569,"endTime":2051.889,"body":"people developing Where are jobs"},{"speaker":"Mihir Shah","startTime":2047.569,"endTime":2051.889,"body":"available? And it's more of an"},{"speaker":"Mihir Shah","startTime":2051.889,"endTime":2054.469,"body":"all encompassing resource. And"},{"speaker":"Mihir Shah","startTime":2051.889,"endTime":2054.469,"body":"there's, you know, some"},{"speaker":"Mihir Shah","startTime":2054.469,"endTime":2057.649,"body":"offshoots from that, and we're"},{"speaker":"Mihir Shah","startTime":2054.469,"endTime":2057.649,"body":"continuing to develop that. So"},{"speaker":"Mihir Shah","startTime":2057.649,"endTime":2059.629,"body":"it's, it's growing. We're"},{"speaker":"Mihir Shah","startTime":2057.649,"endTime":2059.629,"body":"looking, actually looking, to"},{"speaker":"Mihir Shah","startTime":2059.629,"endTime":2062.889,"body":"partner with other publications."},{"speaker":"Mihir Shah","startTime":2059.629,"endTime":2062.889,"body":"So if you have any"},{"speaker":"Mihir Shah","startTime":2062.889,"endTime":2065.289,"body":"recommendations and that, we'd"},{"speaker":"Mihir Shah","startTime":2062.889,"endTime":2065.289,"body":"love to find a way to bring"},{"speaker":"Mihir Shah","startTime":2065.289,"endTime":2068.169,"body":"people into the hardware FYI"},{"speaker":"Mihir Shah","startTime":2065.289,"endTime":2068.169,"body":"ecosystem as we grow the"},{"speaker":"Mihir Shah","startTime":2068.169,"endTime":2068.769,"body":"company."},{"speaker":"Aaron Moncur","startTime":2069.43,"endTime":2071.29,"body":"And where can"},{"speaker":"Aaron Moncur","startTime":2069.43,"endTime":2071.29,"body":"people go if they want to sign"},{"speaker":"Aaron Moncur","startTime":2071.29,"endTime":2072.97,"body":"up for hardware FYI? You can"},{"speaker":"Aaron Moncur","startTime":2071.29,"endTime":2072.97,"body":"just go"},{"speaker":"Mihir Shah","startTime":2072.97,"endTime":2077.05,"body":"to hardware fyi.com"},{"speaker":"Mihir Shah","startTime":2072.97,"endTime":2077.05,"body":"you can Google the hardware sub"},{"speaker":"Mihir Shah","startTime":2077.05,"endTime":2079.69,"body":"stack. That's where we publish"},{"speaker":"Mihir Shah","startTime":2077.05,"endTime":2079.69,"body":"the newsletter on the substack"},{"speaker":"Mihir Shah","startTime":2079.69,"endTime":2082.65,"body":"platform. But all roads"},{"speaker":"Mihir Shah","startTime":2079.69,"endTime":2082.65,"body":"basically lead to the newsletter"},{"speaker":"Mihir Shah","startTime":2082.65,"endTime":2085.95,"body":"and putting your email in, and"},{"speaker":"Mihir Shah","startTime":2082.65,"endTime":2085.95,"body":"we'll get you signed up. We post"},{"speaker":"Mihir Shah","startTime":2086.37,"endTime":2089.73,"body":"recently, often on LinkedIn and"},{"speaker":"Mihir Shah","startTime":2086.37,"endTime":2089.73,"body":"things like that, but online is"},{"speaker":"Mihir Shah","startTime":2089.73,"endTime":2092.6099999999997,"body":"probably the best place, and"},{"speaker":"Mihir Shah","startTime":2089.73,"endTime":2092.6099999999997,"body":"probably the links in the"},{"speaker":"Mihir Shah","startTime":2092.6099999999997,"endTime":2095.43,"body":"description of this podcast,"},{"speaker":"Mihir Shah","startTime":2092.6099999999997,"endTime":2095.43,"body":"terrific."},{"speaker":"Aaron Moncur","startTime":2095.49,"endTime":2097.5899999999997,"body":"Yeah. We'll"},{"speaker":"Aaron Moncur","startTime":2095.49,"endTime":2097.5899999999997,"body":"definitely add a link there in"},{"speaker":"Aaron Moncur","startTime":2097.5899999999997,"endTime":2102.77,"body":"the podcast. Well, let's see. I"},{"speaker":"Aaron Moncur","startTime":2097.5899999999997,"endTime":2102.77,"body":"think we can wrap things up."},{"speaker":"Aaron Moncur","startTime":2102.83,"endTime":2106.13,"body":"Nihir, anything else that we"},{"speaker":"Aaron Moncur","startTime":2102.83,"endTime":2106.13,"body":"didn't hit on that you think"},{"speaker":"Aaron Moncur","startTime":2106.13,"endTime":2108.47,"body":"would be interesting or useful"},{"speaker":"Aaron Moncur","startTime":2106.13,"endTime":2108.47,"body":"for folks to hear?"},{"speaker":"Mihir Shah","startTime":2109.13,"endTime":2112.91,"body":"No, I think, look, I"},{"speaker":"Mihir Shah","startTime":2109.13,"endTime":2112.91,"body":"appreciate you interviewing me."},{"speaker":"Mihir Shah","startTime":2112.91,"endTime":2115.67,"body":"I'm glad this is also going to"},{"speaker":"Mihir Shah","startTime":2112.91,"endTime":2115.67,"body":"be really helpful, most relevant"},{"speaker":"Mihir Shah","startTime":2115.67,"endTime":2119.15,"body":"to heart of FYI. And just if we"},{"speaker":"Mihir Shah","startTime":2115.67,"endTime":2119.15,"body":"can, if I can be a resource to"},{"speaker":"Mihir Shah","startTime":2119.15,"endTime":2123.5499999999997,"body":"anybody great, I have"},{"speaker":"Mihir Shah","startTime":2119.15,"endTime":2123.5499999999997,"body":"accomplished a few things in my"},{"speaker":"Mihir Shah","startTime":2123.5499999999997,"endTime":2129.0099999999998,"body":"own right. I don't think I'm"},{"speaker":"Mihir Shah","startTime":2123.5499999999997,"endTime":2129.0099999999998,"body":"this sage business wizard, and I"},{"speaker":"Mihir Shah","startTime":2129.0099999999998,"endTime":2132.73,"body":"got a long way to go, because I"},{"speaker":"Mihir Shah","startTime":2129.0099999999998,"endTime":2132.73,"body":"just I got long ago. So it's"},{"speaker":"Mihir Shah","startTime":2132.73,"endTime":2135.0699999999997,"body":"cool for people to hear this,"},{"speaker":"Mihir Shah","startTime":2132.73,"endTime":2135.0699999999997,"body":"because I think I've also done"},{"speaker":"Mihir Shah","startTime":2135.0699999999997,"endTime":2137.83,"body":"random podcasts years before,"},{"speaker":"Mihir Shah","startTime":2135.0699999999997,"endTime":2137.83,"body":"and this is a whole jump from"},{"speaker":"Mihir Shah","startTime":2137.83,"endTime":2141.37,"body":"them. And I hope the next"},{"speaker":"Mihir Shah","startTime":2137.83,"endTime":2141.37,"body":"podcast I do is at a whole"},{"speaker":"Mihir Shah","startTime":2141.37,"endTime":2144.33,"body":"different. Stage as we continue"},{"speaker":"Mihir Shah","startTime":2141.37,"endTime":2144.33,"body":"to grow all of our businesses."},{"speaker":"Mihir Shah","startTime":2144.33,"endTime":2149.0699999999997,"body":"So I appreciate if anybody even"},{"speaker":"Mihir Shah","startTime":2144.33,"endTime":2149.0699999999997,"body":"listened this far. You can reach"},{"speaker":"Mihir Shah","startTime":2149.0699999999997,"endTime":2153.0299999999997,"body":"out to me personally on"},{"speaker":"Mihir Shah","startTime":2149.0699999999997,"endTime":2153.0299999999997,"body":"LinkedIn, just you'll find me"},{"speaker":"Mihir Shah","startTime":2153.0299999999997,"endTime":2158.0099999999998,"body":"and just add meal. DM me. I'm"},{"speaker":"Mihir Shah","startTime":2153.0299999999997,"endTime":2158.0099999999998,"body":"easy, pretty, pretty, pretty"},{"speaker":"Mihir Shah","startTime":2158.0699999999997,"endTime":2159.5699999999997,"body":"responsive, wonderful."},{"speaker":"Aaron Moncur","startTime":2159.5699999999997,"endTime":2161.91,"body":"We'll have a link"},{"speaker":"Aaron Moncur","startTime":2159.5699999999997,"endTime":2161.91,"body":"to your LinkedIn profile as well"},{"speaker":"Aaron Moncur","startTime":2161.91,"endTime":2165.29,"body":"in the show notes, thank you."},{"speaker":"Aaron Moncur","startTime":2161.91,"endTime":2165.29,"body":"All right. Well, Mihir, thanks"},{"speaker":"Aaron Moncur","startTime":2165.29,"endTime":2168.47,"body":"again. So much for being on the"},{"speaker":"Aaron Moncur","startTime":2165.29,"endTime":2168.47,"body":"show. Congratulations on the"},{"speaker":"Aaron Moncur","startTime":2168.47,"endTime":2172.6099999999997,"body":"variety of different successes"},{"speaker":"Aaron Moncur","startTime":2168.47,"endTime":2172.6099999999997,"body":"you have had, and I'm sure you"},{"speaker":"Aaron Moncur","startTime":2172.6099999999997,"endTime":2175.67,"body":"will continue to have in your"},{"speaker":"Aaron Moncur","startTime":2172.6099999999997,"endTime":2175.67,"body":"career. And thank you for"},{"speaker":"Aaron Moncur","startTime":2175.67,"endTime":2179.69,"body":"contributing to the podcast"},{"speaker":"Aaron Moncur","startTime":2175.67,"endTime":2179.69,"body":"content. I appreciate it. Thanks"},{"speaker":"Mihir Shah","startTime":2179.87,"endTime":2182.0499999999997,"body":"for having me,"},{"speaker":"Mihir Shah","startTime":2179.87,"endTime":2182.0499999999997,"body":"Aaron, and yeah, nobody ever"},{"speaker":"Mihir Shah","startTime":2182.0499999999997,"endTime":2184.5099999999998,"body":"talks about the failures."},{"speaker":"Mihir Shah","startTime":2182.0499999999997,"endTime":2184.5099999999998,"body":"There's probably 15 between each"},{"speaker":"Mihir Shah","startTime":2184.63,"endTime":2187.45,"body":"one. The failed newsletter at"},{"speaker":"Mihir Shah","startTime":2184.63,"endTime":2187.45,"body":"two other field companies that"},{"speaker":"Mihir Shah","startTime":2187.45,"endTime":2190.0899999999997,"body":"even the companies that we sold,"},{"speaker":"Mihir Shah","startTime":2187.45,"endTime":2190.0899999999997,"body":"in a lot of ways, it didn't meet"},{"speaker":"Mihir Shah","startTime":2190.0899999999997,"endTime":2192.79,"body":"the full expectation. I almost"},{"speaker":"Mihir Shah","startTime":2190.0899999999997,"endTime":2192.79,"body":"have to like end with that to be"},{"speaker":"Mihir Shah","startTime":2192.79,"endTime":2196.27,"body":"like, Man, if anyone wants to"},{"speaker":"Mihir Shah","startTime":2192.79,"endTime":2196.27,"body":"talk about that, that could be a"},{"speaker":"Mihir Shah","startTime":2196.27,"endTime":2199.69,"body":"10 times longer podcast, and it"},{"speaker":"Mihir Shah","startTime":2196.27,"endTime":2199.69,"body":"will probably be 50 times longer"},{"speaker":"Mihir Shah","startTime":2199.69,"endTime":2202.0499999999997,"body":"in 10 years, after all the"},{"speaker":"Mihir Shah","startTime":2199.69,"endTime":2202.0499999999997,"body":"things we're going to try that"},{"speaker":"Mihir Shah","startTime":2202.0499999999997,"endTime":2204.63,"body":"won't work out, but that's, you"},{"speaker":"Mihir Shah","startTime":2202.0499999999997,"endTime":2204.63,"body":"know, we just keep moving."},{"speaker":"Aaron Moncur","startTime":2205.47,"endTime":2207.45,"body":"Well, we might"},{"speaker":"Aaron Moncur","startTime":2205.47,"endTime":2207.45,"body":"need to do a second podcast"},{"speaker":"Aaron Moncur","startTime":2207.45,"endTime":2210.0899999999997,"body":"where we talk about that, and"},{"speaker":"Aaron Moncur","startTime":2207.45,"endTime":2210.0899999999997,"body":"maybe just with like, the, you"},{"speaker":"Aaron Moncur","startTime":2210.0899999999997,"endTime":2213.5699999999997,"body":"know, 30 seconds a minute we"},{"speaker":"Aaron Moncur","startTime":2210.0899999999997,"endTime":2213.5699999999997,"body":"have left here. What, what is"},{"speaker":"Aaron Moncur","startTime":2213.5699999999997,"endTime":2216.63,"body":"one of the, the greatest lessons"},{"speaker":"Aaron Moncur","startTime":2213.5699999999997,"endTime":2216.63,"body":"that you have learned from one"},{"speaker":"Aaron Moncur","startTime":2216.63,"endTime":2218.0699999999997,"body":"of your failures? Uh,"},{"speaker":"Mihir Shah","startTime":2218.0699999999997,"endTime":2222.0899999999997,"body":"probably, man, when"},{"speaker":"Mihir Shah","startTime":2218.0699999999997,"endTime":2222.0899999999997,"body":"I was a, when I was at axon on"},{"speaker":"Mihir Shah","startTime":2222.33,"endTime":2224.81,"body":"the side to try to try to start"},{"speaker":"Mihir Shah","startTime":2222.33,"endTime":2224.81,"body":"a cleaning business. I don't"},{"speaker":"Mihir Shah","startTime":2224.81,"endTime":2227.0899999999997,"body":"know. I just didn't have any"},{"speaker":"Mihir Shah","startTime":2224.81,"endTime":2227.0899999999997,"body":"other ideas. Let me just try"},{"speaker":"Mihir Shah","startTime":2227.0899999999997,"endTime":2229.19,"body":"something. How can I make a"},{"speaker":"Mihir Shah","startTime":2227.0899999999997,"endTime":2229.19,"body":"buck? I was just trying to"},{"speaker":"Mihir Shah","startTime":2229.19,"endTime":2231.5899999999997,"body":"think, can I make $1 for the"},{"speaker":"Mihir Shah","startTime":2229.19,"endTime":2231.5899999999997,"body":"internet? Can I make $1 a"},{"speaker":"Mihir Shah","startTime":2231.5899999999997,"endTime":2234.71,"body":"person? And it was, at the time,"},{"speaker":"Mihir Shah","startTime":2231.5899999999997,"endTime":2234.71,"body":"almost insurmountable to make a"},{"speaker":"Mihir Shah","startTime":2234.71,"endTime":2236.93,"body":"website. I have to find a"},{"speaker":"Mihir Shah","startTime":2234.71,"endTime":2236.93,"body":"cleaner. How do we get a"},{"speaker":"Mihir Shah","startTime":2236.93,"endTime":2239.87,"body":"customer? And we're going to"},{"speaker":"Mihir Shah","startTime":2236.93,"endTime":2239.87,"body":"sleeping like, I don't know if I"},{"speaker":"Mihir Shah","startTime":2239.87,"endTime":2242.15,"body":"can do this. How am I going to"},{"speaker":"Mihir Shah","startTime":2239.87,"endTime":2242.15,"body":"think of this? And I'm like, a"},{"speaker":"Mihir Shah","startTime":2242.15,"endTime":2245.17,"body":"cleaning company. This is not"},{"speaker":"Mihir Shah","startTime":2242.15,"endTime":2245.17,"body":"difficult now, but it's the"},{"speaker":"Mihir Shah","startTime":2245.17,"endTime":2248.1099999999997,"body":"biggest lesson I got. And that"},{"speaker":"Mihir Shah","startTime":2245.17,"endTime":2248.1099999999997,"body":"did not end up doing well. I"},{"speaker":"Mihir Shah","startTime":2248.1099999999997,"endTime":2250.69,"body":"didn't grow it into some"},{"speaker":"Mihir Shah","startTime":2248.1099999999997,"endTime":2250.69,"body":"successful business at all. But"},{"speaker":"Mihir Shah","startTime":2250.69,"endTime":2253.63,"body":"man, I started, I got a couple"},{"speaker":"Mihir Shah","startTime":2250.69,"endTime":2253.63,"body":"customers, repeat clients, and I"},{"speaker":"Mihir Shah","startTime":2253.63,"endTime":2257.0499999999997,"body":"was like doing this on the"},{"speaker":"Mihir Shah","startTime":2253.63,"endTime":2257.0499999999997,"body":"weekends and after work. It the"},{"speaker":"Mihir Shah","startTime":2257.0499999999997,"endTime":2259.75,"body":"hardest part is starting. And"},{"speaker":"Mihir Shah","startTime":2257.0499999999997,"endTime":2259.75,"body":"most people you talk to, they"},{"speaker":"Mihir Shah","startTime":2259.75,"endTime":2262.47,"body":"talk about doing a business."},{"speaker":"Mihir Shah","startTime":2259.75,"endTime":2262.47,"body":"They overthink it, this and"},{"speaker":"Mihir Shah","startTime":2262.47,"endTime":2266.13,"body":"that. But, man, if you just get"},{"speaker":"Mihir Shah","startTime":2262.47,"endTime":2266.13,"body":"started, it is so much easier"},{"speaker":"Mihir Shah","startTime":2266.13,"endTime":2269.0099999999998,"body":"the second, third, fourth time"},{"speaker":"Mihir Shah","startTime":2266.13,"endTime":2269.0099999999998,"body":"around. And you can, I think you"},{"speaker":"Mihir Shah","startTime":2269.0099999999998,"endTime":2272.0099999999998,"body":"need to have the first two,"},{"speaker":"Mihir Shah","startTime":2269.0099999999998,"endTime":2272.0099999999998,"body":"three experiences. So just jump"},{"speaker":"Mihir Shah","startTime":2272.0099999999998,"endTime":2275.67,"body":"in with whatever stupid idea you"},{"speaker":"Mihir Shah","startTime":2272.0099999999998,"endTime":2275.67,"body":"have, whatever. Let it run its"},{"speaker":"Mihir Shah","startTime":2275.67,"endTime":2278.25,"body":"course. Go to the next one. Go"},{"speaker":"Mihir Shah","startTime":2275.67,"endTime":2278.25,"body":"to the next one. You will hit"},{"speaker":"Mihir Shah","startTime":2278.6099999999997,"endTime":2281.91,"body":"one that's a little bit bigger"},{"speaker":"Mihir Shah","startTime":2278.6099999999997,"endTime":2281.91,"body":"than you. From what I think is"},{"speaker":"Mihir Shah","startTime":2281.91,"endTime":2283.91,"body":"the case, you'll be able to keep"},{"speaker":"Mihir Shah","startTime":2281.91,"endTime":2283.91,"body":"going bigger."},{"speaker":"Aaron Moncur","startTime":2285.1099999999997,"endTime":2289.5499999999997,"body":"I love that you"},{"speaker":"Aaron Moncur","startTime":2285.1099999999997,"endTime":2289.5499999999997,"body":"say that the part about after"},{"speaker":"Aaron Moncur","startTime":2289.5499999999997,"endTime":2292.43,"body":"you start your first couple of"},{"speaker":"Aaron Moncur","startTime":2289.5499999999997,"endTime":2292.43,"body":"businesses, it gets a lot easier"},{"speaker":"Aaron Moncur","startTime":2292.73,"endTime":2295.67,"body":"technically. Pipeline is my"},{"speaker":"Aaron Moncur","startTime":2292.73,"endTime":2295.67,"body":"second business that I've done."},{"speaker":"Aaron Moncur","startTime":2295.67,"endTime":2298.73,"body":"The first business was a really"},{"speaker":"Aaron Moncur","startTime":2295.67,"endTime":2298.73,"body":"small photography company that I"},{"speaker":"Aaron Moncur","startTime":2298.73,"endTime":2301.31,"body":"ran part time with a friend for"},{"speaker":"Aaron Moncur","startTime":2298.73,"endTime":2301.31,"body":"like, three or four years, and"},{"speaker":"Aaron Moncur","startTime":2301.49,"endTime":2305.83,"body":"it was great. And then I started"},{"speaker":"Aaron Moncur","startTime":2301.49,"endTime":2305.83,"body":"pipeline, and this has been 15"},{"speaker":"Aaron Moncur","startTime":2305.83,"endTime":2310.45,"body":"years, you know, and going. So"},{"speaker":"Aaron Moncur","startTime":2305.83,"endTime":2310.45,"body":"this has been wonderful. And I"},{"speaker":"Aaron Moncur","startTime":2310.5099999999998,"endTime":2314.5899999999997,"body":"agree with you now that looking"},{"speaker":"Aaron Moncur","startTime":2310.5099999999998,"endTime":2314.5899999999997,"body":"back like starting another"},{"speaker":"Aaron Moncur","startTime":2314.5899999999997,"endTime":2318.43,"body":"business does not seem daunting"},{"speaker":"Aaron Moncur","startTime":2314.5899999999997,"endTime":2318.43,"body":"at this point. It's like, Yeah,"},{"speaker":"Aaron Moncur","startTime":2318.5499999999997,"endTime":2321.25,"body":"I know the things that I need to"},{"speaker":"Aaron Moncur","startTime":2318.5499999999997,"endTime":2321.25,"body":"do, and, you know, just go out"},{"speaker":"Aaron Moncur","startTime":2321.25,"endTime":2324.87,"body":"and do them. So, it's just"},{"speaker":"Aaron Moncur","startTime":2321.25,"endTime":2324.87,"body":"interesting how perspective"},{"speaker":"Aaron Moncur","startTime":2324.87,"endTime":2328.23,"body":"changes over time and experience"},{"speaker":"Aaron Moncur","startTime":2324.87,"endTime":2328.23,"body":"totally well. Thanks, Aaron,"},{"speaker":"Aaron Moncur","startTime":2328.29,"endTime":2333.33,"body":"yeah, thank you so much. Mihir."},{"speaker":"Aaron Moncur","startTime":2328.29,"endTime":2333.33,"body":"I'm Aaron Moncur, founder of"},{"speaker":"Aaron Moncur","startTime":2333.33,"endTime":2336.39,"body":"pipeline design and engineering."},{"speaker":"Aaron Moncur","startTime":2333.33,"endTime":2336.39,"body":"If you liked what you heard"},{"speaker":"Aaron Moncur","startTime":2336.39,"endTime":2339.75,"body":"today, please share the episode"},{"speaker":"Aaron Moncur","startTime":2336.39,"endTime":2339.75,"body":"to learn how your team can"},{"speaker":"Aaron Moncur","startTime":2339.75,"endTime":2342.83,"body":"leverage our team's expertise"},{"speaker":"Aaron Moncur","startTime":2339.75,"endTime":2342.83,"body":"developing advanced"},{"speaker":"Aaron Moncur","startTime":2342.83,"endTime":2346.6099999999997,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":2342.83,"endTime":2346.6099999999997,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":2346.6099999999997,"endTime":2350.39,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":2346.6099999999997,"endTime":2350.39,"body":"product design and R D services."},{"speaker":"Aaron Moncur","startTime":2350.5099999999998,"endTime":2356.39,"body":"Visit us at Team pipeline.us. To"},{"speaker":"Aaron Moncur","startTime":2350.5099999999998,"endTime":2356.39,"body":"join a vibrant community of"},{"speaker":"Aaron Moncur","startTime":2356.45,"endTime":2360.95,"body":"engineers online. Visit the"},{"speaker":"Aaron Moncur","startTime":2356.45,"endTime":2360.95,"body":"wave. Dot, engineer, thank you"},{"speaker":"Aaron Moncur","startTime":2360.95,"endTime":2364.85,"body":"for listening. You"}]}