{"version":"1.0.0","segments":[{"speaker":"Bryant Foster","startTime":0.78,"endTime":2.52,"body":"We're the ones"},{"speaker":"Bryant Foster","startTime":0.78,"endTime":2.52,"body":"that are saying, hey, let's pull"},{"speaker":"Bryant Foster","startTime":2.52,"endTime":5.76,"body":"this back, where others might be"},{"speaker":"Bryant Foster","startTime":2.52,"endTime":5.76,"body":"saying, let's add to it. And I"},{"speaker":"Bryant Foster","startTime":5.76,"endTime":8.46,"body":"think that's a good push and"},{"speaker":"Bryant Foster","startTime":5.76,"endTime":8.46,"body":"pull right? We can understand"},{"speaker":"Bryant Foster","startTime":8.76,"endTime":12.72,"body":"the need to put more features in"},{"speaker":"Bryant Foster","startTime":8.76,"endTime":12.72,"body":"and add complexity to it. I"},{"speaker":"Bryant Foster","startTime":12.72,"endTime":16.38,"body":"think as long as as we're being"},{"speaker":"Bryant Foster","startTime":12.72,"endTime":16.38,"body":"heard that adding this feature"},{"speaker":"Bryant Foster","startTime":16.38,"endTime":18.12,"body":"comes with a cost."},{"speaker":"Aaron Moncur","startTime":32.13,"endTime":34.71,"body":"Hello and welcome"},{"speaker":"Aaron Moncur","startTime":32.13,"endTime":34.71,"body":"to the being an engineer"},{"speaker":"Aaron Moncur","startTime":34.71,"endTime":39.78,"body":"podcast. Today's guest is Bryant"},{"speaker":"Aaron Moncur","startTime":34.71,"endTime":39.78,"body":"Foster, Vice President of Human"},{"speaker":"Aaron Moncur","startTime":39.78,"endTime":43.23,"body":"Factors and user experience at"},{"speaker":"Aaron Moncur","startTime":39.78,"endTime":43.23,"body":"research collective with a"},{"speaker":"Aaron Moncur","startTime":43.23,"endTime":46.26,"body":"background in cognitive"},{"speaker":"Aaron Moncur","startTime":43.23,"endTime":46.26,"body":"psychology and a passion for"},{"speaker":"Aaron Moncur","startTime":46.26,"endTime":49.62,"body":"simplifying complex systems,"},{"speaker":"Aaron Moncur","startTime":46.26,"endTime":49.62,"body":"Bryant has worked with companies"},{"speaker":"Aaron Moncur","startTime":49.62,"endTime":53.88,"body":"like Google and other behemoths"},{"speaker":"Aaron Moncur","startTime":49.62,"endTime":53.88,"body":"in the healthcare world to"},{"speaker":"Aaron Moncur","startTime":53.88,"endTime":57.54,"body":"design safer, more intuitive"},{"speaker":"Aaron Moncur","startTime":53.88,"endTime":57.54,"body":"products. His work spans"},{"speaker":"Aaron Moncur","startTime":57.57,"endTime":61.29,"body":"everything from surgical systems"},{"speaker":"Aaron Moncur","startTime":57.57,"endTime":61.29,"body":"to smart thermostats, all with"},{"speaker":"Aaron Moncur","startTime":61.29,"endTime":64.56,"body":"the end user in mind, Bryant,"},{"speaker":"Aaron Moncur","startTime":61.29,"endTime":64.56,"body":"thank you so much for joining us"},{"speaker":"Aaron Moncur","startTime":64.56,"endTime":64.95,"body":"today."},{"speaker":"Bryant Foster","startTime":65.4,"endTime":67.8,"body":"Hey, thanks for"},{"speaker":"Bryant Foster","startTime":65.4,"endTime":67.8,"body":"having me. Aaron, nice to chat"},{"speaker":"Bryant Foster","startTime":67.8,"endTime":68.28,"body":"with you again."},{"speaker":"Aaron Moncur","startTime":68.49,"endTime":71.19,"body":"Yeah, yeah. This"},{"speaker":"Aaron Moncur","startTime":68.49,"endTime":71.19,"body":"is round two for Bryant. He was"},{"speaker":"Aaron Moncur","startTime":71.19,"endTime":74.04,"body":"so great the first time we just"},{"speaker":"Aaron Moncur","startTime":71.19,"endTime":74.04,"body":"had to have him back. And his"},{"speaker":"Aaron Moncur","startTime":74.04,"endTime":77.19,"body":"schedule is so busy, it took"},{"speaker":"Aaron Moncur","startTime":74.04,"endTime":77.19,"body":"this long to get him here. Now"},{"speaker":"Aaron Moncur","startTime":77.19,"endTime":82.02,"body":"we're here. Tell us a little bit"},{"speaker":"Aaron Moncur","startTime":77.19,"endTime":82.02,"body":"about what what drew you into"},{"speaker":"Aaron Moncur","startTime":82.02,"endTime":85.68,"body":"human factors, right? That that"},{"speaker":"Aaron Moncur","startTime":82.02,"endTime":85.68,"body":"is your work, human factors,"},{"speaker":"Aaron Moncur","startTime":86.04,"endTime":89.91,"body":"usability, research, what? What"},{"speaker":"Aaron Moncur","startTime":86.04,"endTime":89.91,"body":"was it that brought you to that"},{"speaker":"Aaron Moncur","startTime":89.91,"endTime":91.65,"body":"field? Um,"},{"speaker":"Bryant Foster","startTime":91.86,"endTime":96.27,"body":"you know, I yeah,"},{"speaker":"Bryant Foster","startTime":91.86,"endTime":96.27,"body":"this after I got my bachelor's"},{"speaker":"Bryant Foster","startTime":96.27,"endTime":101.07,"body":"degree, I didn't know exactly"},{"speaker":"Bryant Foster","startTime":96.27,"endTime":101.07,"body":"what I wanted to do, and I just"},{"speaker":"Bryant Foster","startTime":101.07,"endTime":104.94,"body":"spent a lot of time kind of"},{"speaker":"Bryant Foster","startTime":101.07,"endTime":104.94,"body":"looking at different options and"},{"speaker":"Bryant Foster","startTime":105.36,"endTime":110.67,"body":"and when I found user"},{"speaker":"Bryant Foster","startTime":105.36,"endTime":110.67,"body":"experience, I was drawn to it."},{"speaker":"Bryant Foster","startTime":110.67,"endTime":115.02,"body":"It was this idea of, you know,"},{"speaker":"Bryant Foster","startTime":110.67,"endTime":115.02,"body":"improving experiences. And, you"},{"speaker":"Bryant Foster","startTime":115.02,"endTime":118.71,"body":"know, I thought of, I think back"},{"speaker":"Bryant Foster","startTime":115.02,"endTime":118.71,"body":"then, like going to Chipotle,"},{"speaker":"Bryant Foster","startTime":118.71,"endTime":121.98,"body":"and I was kind of liked how you"},{"speaker":"Bryant Foster","startTime":118.71,"endTime":121.98,"body":"go. You kind of know where to go"},{"speaker":"Bryant Foster","startTime":121.98,"endTime":124.65,"body":"when you walk in, and you some"},{"speaker":"Bryant Foster","startTime":121.98,"endTime":124.65,"body":"places you walk into, and you"},{"speaker":"Bryant Foster","startTime":124.65,"endTime":127.8,"body":"kind of, you don't know where to"},{"speaker":"Bryant Foster","startTime":124.65,"endTime":127.8,"body":"go, you know, like, I won't call"},{"speaker":"Bryant Foster","startTime":127.8,"endTime":130.32,"body":"any out by name, but I'm"},{"speaker":"Bryant Foster","startTime":127.8,"endTime":130.32,"body":"thinking of one in Los Angeles I"},{"speaker":"Bryant Foster","startTime":130.32,"endTime":134.31,"body":"went to, and it's kind of hip"},{"speaker":"Bryant Foster","startTime":130.32,"endTime":134.31,"body":"and cool, and I felt like a real"},{"speaker":"Bryant Foster","startTime":134.31,"endTime":137.13,"body":"idiot walking in there, because"},{"speaker":"Bryant Foster","startTime":134.31,"endTime":137.13,"body":"having never been there before,"},{"speaker":"Bryant Foster","startTime":137.13,"endTime":139.95,"body":"I didn't know where to go. And"},{"speaker":"Bryant Foster","startTime":137.13,"endTime":139.95,"body":"the people, it almost kind of"},{"speaker":"Bryant Foster","startTime":139.95,"endTime":144.0,"body":"weeds you out, you know, creates"},{"speaker":"Bryant Foster","startTime":139.95,"endTime":144.0,"body":"this exclusive feeling. But I"},{"speaker":"Bryant Foster","startTime":144.0,"endTime":146.79,"body":"don't think that's what, you"},{"speaker":"Bryant Foster","startTime":144.0,"endTime":146.79,"body":"know. What I was drawn to is"},{"speaker":"Bryant Foster","startTime":146.79,"endTime":151.11,"body":"designing things that are kind"},{"speaker":"Bryant Foster","startTime":146.79,"endTime":151.11,"body":"of usable by all people. And so"},{"speaker":"Bryant Foster","startTime":151.47,"endTime":155.31,"body":"I got interested in it, and it"},{"speaker":"Bryant Foster","startTime":151.47,"endTime":155.31,"body":"gave me an opportunity to be"},{"speaker":"Bryant Foster","startTime":155.31,"endTime":158.85,"body":"involved in design without an"},{"speaker":"Bryant Foster","startTime":155.31,"endTime":158.85,"body":"engineer, you know, really being"},{"speaker":"Bryant Foster","startTime":158.85,"endTime":162.03,"body":"an engineer or design or"},{"speaker":"Bryant Foster","startTime":158.85,"endTime":162.03,"body":"anything, because I don't have"},{"speaker":"Bryant Foster","startTime":162.03,"endTime":167.13,"body":"those types of chops. So getting"},{"speaker":"Bryant Foster","startTime":162.03,"endTime":167.13,"body":"to influence design and and"},{"speaker":"Bryant Foster","startTime":167.4,"endTime":174.81,"body":"really focusing on making design"},{"speaker":"Bryant Foster","startTime":167.4,"endTime":174.81,"body":"useful and usable without, you"},{"speaker":"Bryant Foster","startTime":174.81,"endTime":179.46,"body":"know, being the one to actually"},{"speaker":"Bryant Foster","startTime":174.81,"endTime":179.46,"body":"make it. And so, because I would"},{"speaker":"Bryant Foster","startTime":179.46,"endTime":181.56,"body":"have liked to have made it, but"},{"speaker":"Bryant Foster","startTime":179.46,"endTime":181.56,"body":"I just, you know, that wasn't"},{"speaker":"Bryant Foster","startTime":181.56,"endTime":184.77,"body":"really what I knew how to do. So"},{"speaker":"Bryant Foster","startTime":181.56,"endTime":184.77,"body":"it gives me a chance to be"},{"speaker":"Bryant Foster","startTime":184.77,"endTime":189.57,"body":"involved in in making things and"},{"speaker":"Bryant Foster","startTime":184.77,"endTime":189.57,"body":"which I enjoy, and then"},{"speaker":"Bryant Foster","startTime":189.57,"endTime":193.17,"body":"especially, kind of focusing on"},{"speaker":"Bryant Foster","startTime":189.57,"endTime":193.17,"body":"how people use them. That that"},{"speaker":"Bryant Foster","startTime":193.17,"endTime":193.8,"body":"drew me in."},{"speaker":"Aaron Moncur","startTime":194.58,"endTime":198.18,"body":"The Chipotle"},{"speaker":"Aaron Moncur","startTime":194.58,"endTime":198.18,"body":"example is a great one. I think"},{"speaker":"Aaron Moncur","startTime":198.18,"endTime":201.24,"body":"that probably makes sense for a"},{"speaker":"Aaron Moncur","startTime":198.18,"endTime":201.24,"body":"lot of people out there, I'm"},{"speaker":"Aaron Moncur","startTime":201.24,"endTime":205.89,"body":"curious. Personally, I'm always"},{"speaker":"Aaron Moncur","startTime":201.24,"endTime":205.89,"body":"looking at products, mostly to"},{"speaker":"Aaron Moncur","startTime":205.89,"endTime":208.71,"body":"look at how they were designed"},{"speaker":"Aaron Moncur","startTime":205.89,"endTime":208.71,"body":"and how they were manufactured,"},{"speaker":"Aaron Moncur","startTime":208.71,"endTime":212.16,"body":"and sometimes from the context"},{"speaker":"Aaron Moncur","startTime":208.71,"endTime":212.16,"body":"of, how would I improve this?"},{"speaker":"Aaron Moncur","startTime":212.16,"endTime":215.94,"body":"But as a usability expert, I"},{"speaker":"Aaron Moncur","startTime":212.16,"endTime":215.94,"body":"imagine you've got to be"},{"speaker":"Aaron Moncur","startTime":216.51,"endTime":220.32,"body":"critiquing products left and"},{"speaker":"Aaron Moncur","startTime":216.51,"endTime":220.32,"body":"right that you had no hand in"},{"speaker":"Aaron Moncur","startTime":220.32,"endTime":222.96,"body":"developing but you know that"},{"speaker":"Aaron Moncur","startTime":220.32,"endTime":222.96,"body":"you're using on a day to day"},{"speaker":"Aaron Moncur","startTime":222.96,"endTime":223.59,"body":"basis?"},{"speaker":"Bryant Foster","startTime":224.31,"endTime":226.92,"body":"Yeah, it's, it's"},{"speaker":"Bryant Foster","startTime":224.31,"endTime":226.92,"body":"a bit of a curse of people"},{"speaker":"Bryant Foster","startTime":226.92,"endTime":231.33,"body":"probably, probably same for you"},{"speaker":"Bryant Foster","startTime":226.92,"endTime":231.33,"body":"in a lot of ways. And for us, I"},{"speaker":"Bryant Foster","startTime":231.33,"endTime":235.8,"body":"think, you know, the people we"},{"speaker":"Bryant Foster","startTime":231.33,"endTime":235.8,"body":"work with, we we constantly are"},{"speaker":"Bryant Foster","startTime":235.83,"endTime":239.37,"body":"saying these types of things,"},{"speaker":"Bryant Foster","startTime":235.83,"endTime":239.37,"body":"like, how did they not think"},{"speaker":"Bryant Foster","startTime":239.37,"endTime":243.78,"body":"about this aspect? And I think I"},{"speaker":"Bryant Foster","startTime":239.37,"endTime":243.78,"body":"drive my family crazy, so I've"},{"speaker":"Bryant Foster","startTime":243.78,"endTime":248.82,"body":"tried to balance it out over the"},{"speaker":"Bryant Foster","startTime":243.78,"endTime":248.82,"body":"years and realize like there."},{"speaker":"Bryant Foster","startTime":248.88,"endTime":252.99,"body":"And also, too, I think I'm a bit"},{"speaker":"Bryant Foster","startTime":248.88,"endTime":252.99,"body":"more empathetic to the process"},{"speaker":"Bryant Foster","startTime":252.99,"endTime":255.54,"body":"of designing products, and I"},{"speaker":"Bryant Foster","startTime":252.99,"endTime":255.54,"body":"know how difficult it is. It's"},{"speaker":"Bryant Foster","startTime":255.54,"endTime":261.66,"body":"very easy for me to, you know,"},{"speaker":"Bryant Foster","startTime":255.54,"endTime":261.66,"body":"look at it through my lens, and"},{"speaker":"Bryant Foster","startTime":261.66,"endTime":266.1,"body":"as a consultant to where I don't"},{"speaker":"Bryant Foster","startTime":261.66,"endTime":266.1,"body":"really have the all of the"},{"speaker":"Bryant Foster","startTime":266.1,"endTime":269.49,"body":"complexity of the things that go"},{"speaker":"Bryant Foster","startTime":266.1,"endTime":269.49,"body":"into making a product. It's and"},{"speaker":"Bryant Foster","startTime":269.49,"endTime":273.99,"body":"so, you know, trying to realize,"},{"speaker":"Bryant Foster","startTime":269.49,"endTime":273.99,"body":"Hey, you can't, you have to make"},{"speaker":"Bryant Foster","startTime":273.99,"endTime":276.78,"body":"sacrifices. You can't just have"},{"speaker":"Bryant Foster","startTime":273.99,"endTime":276.78,"body":"every single thing be perfect."},{"speaker":"Bryant Foster","startTime":278.22,"endTime":282.3,"body":"And but, yeah, it is. It is a"},{"speaker":"Bryant Foster","startTime":278.22,"endTime":282.3,"body":"thing we talk about all the time"},{"speaker":"Bryant Foster","startTime":282.3,"endTime":285.54,"body":"about how, you know, how could"},{"speaker":"Bryant Foster","startTime":282.3,"endTime":285.54,"body":"they miss that? How could they"},{"speaker":"Bryant Foster","startTime":285.54,"endTime":288.48,"body":"not? I know there's a specific"},{"speaker":"Bryant Foster","startTime":285.54,"endTime":288.48,"body":"example from something just"},{"speaker":"Bryant Foster","startTime":288.48,"endTime":292.23,"body":"recently, but I can't think of"},{"speaker":"Bryant Foster","startTime":288.48,"endTime":292.23,"body":"it right now. It's pretty"},{"speaker":"Bryant Foster","startTime":292.23,"endTime":292.89,"body":"consistent."},{"speaker":"Aaron Moncur","startTime":293.52,"endTime":295.83,"body":"So when you're"},{"speaker":"Aaron Moncur","startTime":293.52,"endTime":295.83,"body":"looking at a product and you're,"},{"speaker":"Aaron Moncur","startTime":295.86,"endTime":298.35,"body":"you're wondering to yourself,"},{"speaker":"Aaron Moncur","startTime":295.86,"endTime":298.35,"body":"how did they miss this thing?"},{"speaker":"Aaron Moncur","startTime":299.25,"endTime":302.16,"body":"Not? This is an unfair question,"},{"speaker":"Aaron Moncur","startTime":299.25,"endTime":302.16,"body":"because there's no way that you"},{"speaker":"Aaron Moncur","startTime":302.16,"endTime":305.85,"body":"can really know, like, why a"},{"speaker":"Aaron Moncur","startTime":302.16,"endTime":305.85,"body":"team did or didn't do something."},{"speaker":"Aaron Moncur","startTime":305.85,"endTime":309.72,"body":"But do you have any theories,"},{"speaker":"Aaron Moncur","startTime":305.85,"endTime":309.72,"body":"like, General, kind of high"},{"speaker":"Aaron Moncur","startTime":309.72,"endTime":315.69,"body":"level theories about why design"},{"speaker":"Aaron Moncur","startTime":309.72,"endTime":315.69,"body":"teams miss some of these"},{"speaker":"Aaron Moncur","startTime":316.17,"endTime":317.94,"body":"usability features?"},{"speaker":"Bryant Foster","startTime":319.65,"endTime":323.79,"body":"Yeah, I think"},{"speaker":"Bryant Foster","startTime":319.65,"endTime":323.79,"body":"when they're missed, it's it's"},{"speaker":"Bryant Foster","startTime":323.79,"endTime":330.66,"body":"often because the the it wasn't"},{"speaker":"Bryant Foster","startTime":323.79,"endTime":330.66,"body":"put in front of the people who"},{"speaker":"Bryant Foster","startTime":330.66,"endTime":337.05,"body":"would use it early enough. And"},{"speaker":"Bryant Foster","startTime":330.66,"endTime":337.05,"body":"that can be for a number of"},{"speaker":"Bryant Foster","startTime":337.05,"endTime":341.43,"body":"reasons. I mean, it's not easy"},{"speaker":"Bryant Foster","startTime":337.05,"endTime":341.43,"body":"to get a prototype product, you"},{"speaker":"Bryant Foster","startTime":341.43,"endTime":344.58,"body":"know, right, something that's in"},{"speaker":"Bryant Foster","startTime":341.43,"endTime":344.58,"body":"development in front of end"},{"speaker":"Bryant Foster","startTime":344.58,"endTime":348.0,"body":"users. But, you know, one"},{"speaker":"Bryant Foster","startTime":344.58,"endTime":348.0,"body":"example that comes to mind is"},{"speaker":"Bryant Foster","startTime":348.0,"endTime":353.4,"body":"for things that in medical"},{"speaker":"Bryant Foster","startTime":348.0,"endTime":353.4,"body":"space, like AI is huge, and"},{"speaker":"Bryant Foster","startTime":353.43,"endTime":355.71,"body":"especially in diagnostics,"},{"speaker":"Bryant Foster","startTime":353.43,"endTime":355.71,"body":"right, where there's pattern"},{"speaker":"Bryant Foster","startTime":355.71,"endTime":359.61,"body":"recognition involved. And so a"},{"speaker":"Bryant Foster","startTime":355.71,"endTime":359.61,"body":"lot of things are being used in"},{"speaker":"Bryant Foster","startTime":359.64,"endTime":364.95,"body":"imaging. And and you know,"},{"speaker":"Bryant Foster","startTime":359.64,"endTime":364.95,"body":"software is good at identifying"},{"speaker":"Bryant Foster","startTime":364.95,"endTime":368.28,"body":"patterns. And if we can train"},{"speaker":"Bryant Foster","startTime":364.95,"endTime":368.28,"body":"the software to say, Hey, this"},{"speaker":"Bryant Foster","startTime":368.28,"endTime":371.7,"body":"is what cancer looks like. And"},{"speaker":"Bryant Foster","startTime":368.28,"endTime":371.7,"body":"you know, it can be really good,"},{"speaker":"Bryant Foster","startTime":372.21,"endTime":375.75,"body":"but, but there's, there's"},{"speaker":"Bryant Foster","startTime":372.21,"endTime":375.75,"body":"something involved in that where"},{"speaker":"Bryant Foster","startTime":375.78,"endTime":378.96,"body":"the clinicians who might be"},{"speaker":"Bryant Foster","startTime":375.78,"endTime":378.96,"body":"looking at these scans, you"},{"speaker":"Bryant Foster","startTime":378.96,"endTime":381.03,"body":"know, they're accustomed to"},{"speaker":"Bryant Foster","startTime":378.96,"endTime":381.03,"body":"looking at them to identify the"},{"speaker":"Bryant Foster","startTime":381.03,"endTime":386.34,"body":"cancer, or, in this case, you"},{"speaker":"Bryant Foster","startTime":381.03,"endTime":386.34,"body":"know cancer, but, but now we're"},{"speaker":"Bryant Foster","startTime":386.34,"endTime":389.97,"body":"asking them to do is not to"},{"speaker":"Bryant Foster","startTime":386.34,"endTime":389.97,"body":"identify cancer. Was to say, is"},{"speaker":"Bryant Foster","startTime":390.0,"endTime":395.31,"body":"this identification Correct?"},{"speaker":"Bryant Foster","startTime":390.0,"endTime":395.31,"body":"Have we identified it? And"},{"speaker":"Bryant Foster","startTime":395.31,"endTime":398.4,"body":"that's a that's a bit of a"},{"speaker":"Bryant Foster","startTime":395.31,"endTime":398.4,"body":"shift. And so it seems like a"},{"speaker":"Bryant Foster","startTime":398.4,"endTime":400.86,"body":"really easy thing, like, Hey,"},{"speaker":"Bryant Foster","startTime":398.4,"endTime":400.86,"body":"we're making this easier for"},{"speaker":"Bryant Foster","startTime":400.86,"endTime":404.7,"body":"you, you no longer have to go"},{"speaker":"Bryant Foster","startTime":400.86,"endTime":404.7,"body":"and identify every instance you"},{"speaker":"Bryant Foster","startTime":404.7,"endTime":407.76,"body":"know how to set you now, just"},{"speaker":"Bryant Foster","startTime":404.7,"endTime":407.76,"body":"have to tell us if the system"},{"speaker":"Bryant Foster","startTime":407.76,"endTime":410.25,"body":"has done it right, if the"},{"speaker":"Bryant Foster","startTime":407.76,"endTime":410.25,"body":"software has identified it. But"},{"speaker":"Bryant Foster","startTime":410.25,"endTime":414.18,"body":"if that's not communicated"},{"speaker":"Bryant Foster","startTime":410.25,"endTime":414.18,"body":"clearly, it's it's confusing to"},{"speaker":"Bryant Foster","startTime":414.18,"endTime":416.76,"body":"them, and you know what they're"},{"speaker":"Bryant Foster","startTime":414.18,"endTime":416.76,"body":"used to doing over and over and"},{"speaker":"Bryant Foster","startTime":416.76,"endTime":420.63,"body":"over again, this new thing"},{"speaker":"Bryant Foster","startTime":416.76,"endTime":420.63,"body":"that's supposed to be easier now"},{"speaker":"Bryant Foster","startTime":420.63,"endTime":423.81,"body":"became more difficult, and it"},{"speaker":"Bryant Foster","startTime":420.63,"endTime":423.81,"body":"would never would have been"},{"speaker":"Bryant Foster","startTime":424.11,"endTime":427.11,"body":"known, right? We wouldn't seem"},{"speaker":"Bryant Foster","startTime":424.11,"endTime":427.11,"body":"like it could be more difficult"},{"speaker":"Bryant Foster","startTime":427.17,"endTime":430.35,"body":"until you put it in front of"},{"speaker":"Bryant Foster","startTime":427.17,"endTime":430.35,"body":"them, and you watch them, and"},{"speaker":"Bryant Foster","startTime":430.35,"endTime":433.86,"body":"you're going, what? Okay,"},{"speaker":"Bryant Foster","startTime":430.35,"endTime":433.86,"body":"they're very trained. You know,"},{"speaker":"Bryant Foster","startTime":434.07,"endTime":438.24,"body":"it's you've tried to communicate"},{"speaker":"Bryant Foster","startTime":434.07,"endTime":438.24,"body":"it clearly, but it didn't land"},{"speaker":"Bryant Foster","startTime":438.27,"endTime":441.72,"body":"somehow. And so I think we've,"},{"speaker":"Bryant Foster","startTime":438.27,"endTime":441.72,"body":"you know, we're seeing that some"},{"speaker":"Bryant Foster","startTime":441.72,"endTime":447.06,"body":"with with AI, and shifting how"},{"speaker":"Bryant Foster","startTime":441.72,"endTime":447.06,"body":"people are what they're expected"},{"speaker":"Bryant Foster","startTime":447.06,"endTime":450.3,"body":"to do, right? You're changing"},{"speaker":"Bryant Foster","startTime":447.06,"endTime":450.3,"body":"what you want them to do. And"},{"speaker":"Bryant Foster","startTime":450.3,"endTime":453.27,"body":"it's hard for people who have"},{"speaker":"Bryant Foster","startTime":450.3,"endTime":453.27,"body":"years and years of training and"},{"speaker":"Bryant Foster","startTime":453.27,"endTime":456.33,"body":"experience doing it one way to"},{"speaker":"Bryant Foster","startTime":453.27,"endTime":456.33,"body":"now say, think of it"},{"speaker":"Bryant Foster","startTime":456.36,"endTime":458.1,"body":"differently. Yeah,"},{"speaker":"Aaron Moncur","startTime":459.66,"endTime":463.14,"body":"you've worked with"},{"speaker":"Aaron Moncur","startTime":459.66,"endTime":463.14,"body":"very large companies and small"},{"speaker":"Aaron Moncur","startTime":463.14,"endTime":467.76,"body":"companies as well. So the idea"},{"speaker":"Aaron Moncur","startTime":463.14,"endTime":467.76,"body":"of putting a product in front of"},{"speaker":"Aaron Moncur","startTime":467.76,"endTime":471.93,"body":"a user early that makes"},{"speaker":"Aaron Moncur","startTime":467.76,"endTime":471.93,"body":"intuitive sense, right? We're"},{"speaker":"Aaron Moncur","startTime":471.93,"endTime":474.84,"body":"going to want to get user"},{"speaker":"Aaron Moncur","startTime":471.93,"endTime":474.84,"body":"feedback quickly early on our"},{"speaker":"Aaron Moncur","startTime":474.84,"endTime":479.79,"body":"products. Does the approach that"},{"speaker":"Aaron Moncur","startTime":474.84,"endTime":479.79,"body":"you take to human factors"},{"speaker":"Aaron Moncur","startTime":479.79,"endTime":483.75,"body":"usability? Does it change much"},{"speaker":"Aaron Moncur","startTime":479.79,"endTime":483.75,"body":"depending on if you're working"},{"speaker":"Aaron Moncur","startTime":483.75,"endTime":487.77,"body":"with like a giant, you know,"},{"speaker":"Aaron Moncur","startTime":483.75,"endTime":487.77,"body":"fortune 500 company versus a"},{"speaker":"Aaron Moncur","startTime":487.77,"endTime":491.4,"body":"small startup, or is it pretty"},{"speaker":"Aaron Moncur","startTime":487.77,"endTime":491.4,"body":"much the same process across the"},{"speaker":"Aaron Moncur","startTime":491.4,"endTime":491.73,"body":"board?"},{"speaker":"Bryant Foster","startTime":494.4,"endTime":496.53,"body":"I mean, I think"},{"speaker":"Bryant Foster","startTime":494.4,"endTime":496.53,"body":"if it could be this same"},{"speaker":"Bryant Foster","startTime":496.53,"endTime":499.44,"body":"process, as far as we're"},{"speaker":"Bryant Foster","startTime":496.53,"endTime":499.44,"body":"concerned with putting it in"},{"speaker":"Bryant Foster","startTime":499.44,"endTime":504.51,"body":"front of the user early and"},{"speaker":"Bryant Foster","startTime":499.44,"endTime":504.51,"body":"often, it would be the same for"},{"speaker":"Bryant Foster","startTime":504.51,"endTime":512.28,"body":"both. And the the whole idea"},{"speaker":"Bryant Foster","startTime":504.51,"endTime":512.28,"body":"would be some kind of low cost,"},{"speaker":"Bryant Foster","startTime":512.31,"endTime":516.93,"body":"low stakes. And my, what I love"},{"speaker":"Bryant Foster","startTime":512.31,"endTime":516.93,"body":"to do is, if you have a system"},{"speaker":"Bryant Foster","startTime":516.93,"endTime":519.93,"body":"that has various components, you"},{"speaker":"Bryant Foster","startTime":516.93,"endTime":519.93,"body":"know, it might have some"},{"speaker":"Bryant Foster","startTime":519.93,"endTime":524.07,"body":"software, some hardware, and"},{"speaker":"Bryant Foster","startTime":519.93,"endTime":524.07,"body":"maybe those things are not being"},{"speaker":"Bryant Foster","startTime":524.07,"endTime":527.55,"body":"developed all the same time."},{"speaker":"Bryant Foster","startTime":524.07,"endTime":527.55,"body":"Maybe you get it's easier to"},{"speaker":"Bryant Foster","startTime":527.55,"endTime":530.58,"body":"prototype on software first,"},{"speaker":"Bryant Foster","startTime":527.55,"endTime":530.58,"body":"like, Okay, well, let's take"},{"speaker":"Bryant Foster","startTime":530.61,"endTime":534.72,"body":"that that if that's if we can"},{"speaker":"Bryant Foster","startTime":530.61,"endTime":534.72,"body":"prototype that quickly, let's"},{"speaker":"Bryant Foster","startTime":534.78,"endTime":538.05,"body":"get some of those questions"},{"speaker":"Bryant Foster","startTime":534.78,"endTime":538.05,"body":"answered. You know, I did this"},{"speaker":"Bryant Foster","startTime":538.44,"endTime":541.38,"body":"the way we're thinking about how"},{"speaker":"Bryant Foster","startTime":538.44,"endTime":541.38,"body":"the software is designed and"},{"speaker":"Bryant Foster","startTime":541.41,"endTime":546.27,"body":"laid out, you know, while"},{"speaker":"Bryant Foster","startTime":541.41,"endTime":546.27,"body":"hardware is working on other"},{"speaker":"Bryant Foster","startTime":546.27,"endTime":549.06,"body":"things, like, let's, let's"},{"speaker":"Bryant Foster","startTime":546.27,"endTime":549.06,"body":"evaluate that. So we can check"},{"speaker":"Bryant Foster","startTime":549.06,"endTime":552.81,"body":"that off and off to think about"},{"speaker":"Bryant Foster","startTime":549.06,"endTime":552.81,"body":"it again. So you know, whether"},{"speaker":"Bryant Foster","startTime":552.81,"endTime":555.78,"body":"that's a big company or small"},{"speaker":"Bryant Foster","startTime":552.81,"endTime":555.78,"body":"company, either that really"},{"speaker":"Bryant Foster","startTime":555.78,"endTime":560.4,"body":"would be kind of the way that I"},{"speaker":"Bryant Foster","startTime":555.78,"endTime":560.4,"body":"think it could be the most"},{"speaker":"Bryant Foster","startTime":560.4,"endTime":566.55,"body":"efficient, effective use of user"},{"speaker":"Bryant Foster","startTime":560.4,"endTime":566.55,"body":"about you know, like having"},{"speaker":"Bryant Foster","startTime":566.55,"endTime":570.27,"body":"users involved in in the"},{"speaker":"Bryant Foster","startTime":566.55,"endTime":570.27,"body":"evaluation of the product. Let's"},{"speaker":"Bryant Foster","startTime":570.27,"endTime":570.69,"body":"talk about"},{"speaker":"Aaron Moncur","startTime":570.69,"endTime":573.06,"body":"this idea of"},{"speaker":"Aaron Moncur","startTime":570.69,"endTime":573.06,"body":"simplicity. I think intuitively,"},{"speaker":"Aaron Moncur","startTime":573.09,"endTime":576.99,"body":"all of us want to use simple"},{"speaker":"Aaron Moncur","startTime":573.09,"endTime":576.99,"body":"products. But how does research"},{"speaker":"Aaron Moncur","startTime":576.99,"endTime":581.67,"body":"collective define simplicity,"},{"speaker":"Aaron Moncur","startTime":576.99,"endTime":581.67,"body":"and when do you know if a"},{"speaker":"Aaron Moncur","startTime":581.67,"endTime":584.25,"body":"product is simple enough,"},{"speaker":"Unknown","startTime":636.8199999999999,"endTime":640.1800000000001,"body":"from motors and"},{"speaker":"Unknown","startTime":636.8199999999999,"endTime":640.1800000000001,"body":"robotics to controls, automation"},{"speaker":"Unknown","startTime":640.21,"endTime":644.02,"body":"and precision prototyping."},{"speaker":"Unknown","startTime":640.21,"endTime":644.02,"body":"Simutek brings ANSYS. Simulation"},{"speaker":"Unknown","startTime":644.02,"endTime":647.74,"body":"tools and expert insight"},{"speaker":"Unknown","startTime":644.02,"endTime":647.74,"body":"directly to your team. 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There are things that"},{"speaker":"Bryant Foster","startTime":706.45,"endTime":711.1300000000001,"body":"that are complicated and there's"},{"speaker":"Bryant Foster","startTime":706.45,"endTime":711.1300000000001,"body":"just no way around it, you know,"},{"speaker":"Bryant Foster","startTime":711.1300000000001,"endTime":717.22,"body":"I mean complicated, you know,"},{"speaker":"Bryant Foster","startTime":711.1300000000001,"endTime":717.22,"body":"surgical like, surgical robots,"},{"speaker":"Bryant Foster","startTime":717.22,"endTime":721.6300000000001,"body":"like, there's so much involved"},{"speaker":"Bryant Foster","startTime":717.22,"endTime":721.6300000000001,"body":"in now you're not going to take"},{"speaker":"Bryant Foster","startTime":721.6300000000001,"endTime":725.74,"body":"away so much that that's not"},{"speaker":"Bryant Foster","startTime":721.6300000000001,"endTime":725.74,"body":"ever going to be complicated,"},{"speaker":"Bryant Foster","startTime":726.73,"endTime":733.27,"body":"but I guess, yeah, it's, you"},{"speaker":"Bryant Foster","startTime":726.73,"endTime":733.27,"body":"know, the idea of feature creep"},{"speaker":"Bryant Foster","startTime":733.5999999999999,"endTime":736.69,"body":"happens a lot with things and"},{"speaker":"Bryant Foster","startTime":733.5999999999999,"endTime":736.69,"body":"people getting excited, like,"},{"speaker":"Bryant Foster","startTime":736.72,"endTime":740.5899999999999,"body":"Oh, if we can add this"},{"speaker":"Bryant Foster","startTime":736.72,"endTime":740.5899999999999,"body":"additional feature, you know, it"},{"speaker":"Bryant Foster","startTime":740.5899999999999,"endTime":744.7,"body":"will. It could really help. But,"},{"speaker":"Bryant Foster","startTime":740.5899999999999,"endTime":744.7,"body":"you know, from our perspective,"},{"speaker":"Bryant Foster","startTime":744.7,"endTime":747.8199999999999,"body":"it's what can we take away from,"},{"speaker":"Bryant Foster","startTime":744.7,"endTime":747.8199999999999,"body":"from what's there? So there's a"},{"speaker":"Bryant Foster","startTime":747.8199999999999,"endTime":752.53,"body":"balance. And I think if we would"},{"speaker":"Bryant Foster","startTime":747.8199999999999,"endTime":752.53,"body":"say, if, if there's nothing more"},{"speaker":"Bryant Foster","startTime":752.53,"endTime":758.44,"body":"that we would take away, then,"},{"speaker":"Bryant Foster","startTime":752.53,"endTime":758.44,"body":"then that's pretty good. That"},{"speaker":"Bryant Foster","startTime":758.44,"endTime":760.69,"body":"would be kind of an ideal"},{"speaker":"Bryant Foster","startTime":758.44,"endTime":760.69,"body":"situation that would make it"},{"speaker":"Bryant Foster","startTime":760.69,"endTime":768.8199999999999,"body":"simple. And, yeah, I don't know"},{"speaker":"Bryant Foster","startTime":760.69,"endTime":768.8199999999999,"body":"if I answered that quite, quite"},{"speaker":"Bryant Foster","startTime":768.8199999999999,"endTime":772.5699999999999,"body":"right, but no, I think we did."},{"speaker":"Bryant Foster","startTime":768.8199999999999,"endTime":772.5699999999999,"body":"We're kind of we're the ones"},{"speaker":"Bryant Foster","startTime":772.5699999999999,"endTime":775.1800000000001,"body":"that are saying, hey, let's pull"},{"speaker":"Bryant Foster","startTime":772.5699999999999,"endTime":775.1800000000001,"body":"this back where others might be"},{"speaker":"Bryant Foster","startTime":775.1800000000001,"endTime":778.9000000000001,"body":"saying, let's add to it. And I"},{"speaker":"Bryant Foster","startTime":775.1800000000001,"endTime":778.9000000000001,"body":"think that's a good a good push"},{"speaker":"Bryant Foster","startTime":778.9000000000001,"endTime":781.9300000000001,"body":"and pull right? I think that's"},{"speaker":"Bryant Foster","startTime":778.9000000000001,"endTime":781.9300000000001,"body":"necessary, and we can understand"},{"speaker":"Bryant Foster","startTime":782.23,"endTime":788.3499999999999,"body":"the need to put more features in"},{"speaker":"Bryant Foster","startTime":782.23,"endTime":788.3499999999999,"body":"and add complexity to it. And I"},{"speaker":"Bryant Foster","startTime":788.3499999999999,"endTime":793.3900000000001,"body":"think as long as as we're being"},{"speaker":"Bryant Foster","startTime":788.3499999999999,"endTime":793.3900000000001,"body":"heard that hey, this, adding"},{"speaker":"Bryant Foster","startTime":793.3900000000001,"endTime":798.6700000000001,"body":"this feature, comes with a cost,"},{"speaker":"Bryant Foster","startTime":793.3900000000001,"endTime":798.6700000000001,"body":"that can we live with that or"},{"speaker":"Bryant Foster","startTime":798.6700000000001,"endTime":801.6099999999999,"body":"not? I think that's kind of our"},{"speaker":"Bryant Foster","startTime":798.6700000000001,"endTime":801.6099999999999,"body":"role in that process."},{"speaker":"Aaron Moncur","startTime":802.06,"endTime":804.5799999999999,"body":"I think that's a"},{"speaker":"Aaron Moncur","startTime":802.06,"endTime":804.5799999999999,"body":"really important role and a"},{"speaker":"Aaron Moncur","startTime":805.3299999999999,"endTime":809.1099999999999,"body":"smart way to think about the"},{"speaker":"Aaron Moncur","startTime":805.3299999999999,"endTime":809.1099999999999,"body":"user experience is, what can we"},{"speaker":"Aaron Moncur","startTime":809.1099999999999,"endTime":814.03,"body":"take away, in favor of"},{"speaker":"Aaron Moncur","startTime":809.1099999999999,"endTime":814.03,"body":"simplicity and user experience."},{"speaker":"Aaron Moncur","startTime":814.1800000000001,"endTime":818.3199999999999,"body":"Because engineering teams, I"},{"speaker":"Aaron Moncur","startTime":814.1800000000001,"endTime":818.3199999999999,"body":"know, generally speaking, we're"},{"speaker":"Aaron Moncur","startTime":818.3199999999999,"endTime":822.6099999999999,"body":"thinking about, what can we add?"},{"speaker":"Aaron Moncur","startTime":818.3199999999999,"endTime":822.6099999999999,"body":"And I think most teams out there"},{"speaker":"Aaron Moncur","startTime":822.6400000000001,"endTime":826.06,"body":"are similar. So to have a group"},{"speaker":"Aaron Moncur","startTime":822.6400000000001,"endTime":826.06,"body":"like research collective that"},{"speaker":"Aaron Moncur","startTime":826.06,"endTime":828.8499999999999,"body":"comes in and says, This is"},{"speaker":"Aaron Moncur","startTime":826.06,"endTime":828.8499999999999,"body":"great. Everything you guys done,"},{"speaker":"Aaron Moncur","startTime":828.8499999999999,"endTime":832.3299999999999,"body":"looks looks awesome. There are a"},{"speaker":"Aaron Moncur","startTime":828.8499999999999,"endTime":832.3299999999999,"body":"couple of opportunities we see"},{"speaker":"Aaron Moncur","startTime":832.3299999999999,"endTime":835.9300000000001,"body":"here to actually pull some of it"},{"speaker":"Aaron Moncur","startTime":832.3299999999999,"endTime":835.9300000000001,"body":"back and make the experience"},{"speaker":"Aaron Moncur","startTime":835.9300000000001,"endTime":841.0,"body":"even even better for your users,"},{"speaker":"Aaron Moncur","startTime":835.9300000000001,"endTime":841.0,"body":"your customers. So your team"},{"speaker":"Aaron Moncur","startTime":841.0,"endTime":844.78,"body":"uses some pretty interesting"},{"speaker":"Aaron Moncur","startTime":841.0,"endTime":844.78,"body":"tools like like eye tracking and"},{"speaker":"Aaron Moncur","startTime":844.81,"endTime":849.76,"body":"facial emotion analysis. I mean,"},{"speaker":"Aaron Moncur","startTime":844.81,"endTime":849.76,"body":"almost sounds like high tech spy"},{"speaker":"Aaron Moncur","startTime":849.76,"endTime":853.81,"body":"gear, or, you know, something of"},{"speaker":"Aaron Moncur","startTime":849.76,"endTime":853.81,"body":"that nature. What What kind of"},{"speaker":"Aaron Moncur","startTime":853.9000000000001,"endTime":860.6500000000001,"body":"additional insights do you get"},{"speaker":"Aaron Moncur","startTime":853.9000000000001,"endTime":860.6500000000001,"body":"from these the biometric results"},{"speaker":"Aaron Moncur","startTime":860.6500000000001,"endTime":862.24,"body":"of these tools? Sure."},{"speaker":"Bryant Foster","startTime":862.72,"endTime":868.5999999999999,"body":"So you know, in"},{"speaker":"Bryant Foster","startTime":862.72,"endTime":868.5999999999999,"body":"in the type of work we're doing,"},{"speaker":"Bryant Foster","startTime":868.5999999999999,"endTime":872.6500000000001,"body":"we're looking at, okay, what is"},{"speaker":"Bryant Foster","startTime":868.5999999999999,"endTime":872.6500000000001,"body":"the we're trying to make things"},{"speaker":"Bryant Foster","startTime":872.6500000000001,"endTime":877.0899999999999,"body":"simpler, and you can evaluate"},{"speaker":"Bryant Foster","startTime":872.6500000000001,"endTime":877.0899999999999,"body":"whether something's easy to use"},{"speaker":"Bryant Foster","startTime":877.0899999999999,"endTime":880.6300000000001,"body":"by putting it in front of"},{"speaker":"Bryant Foster","startTime":877.0899999999999,"endTime":880.6300000000001,"body":"people, like, what? What I think"},{"speaker":"Bryant Foster","startTime":880.6300000000001,"endTime":882.55,"body":"people used to do might have"},{"speaker":"Bryant Foster","startTime":880.6300000000001,"endTime":882.55,"body":"been, have people use it, then"},{"speaker":"Bryant Foster","startTime":882.55,"endTime":885.6099999999999,"body":"ask them, right? Like, what was"},{"speaker":"Bryant Foster","startTime":882.55,"endTime":885.6099999999999,"body":"that easy to use? You might have"},{"speaker":"Bryant Foster","startTime":885.6099999999999,"endTime":890.47,"body":"a scale, and then they could,"},{"speaker":"Bryant Foster","startTime":885.6099999999999,"endTime":890.47,"body":"you know, give it a ranking on"},{"speaker":"Bryant Foster","startTime":890.47,"endTime":895.5699999999999,"body":"that scale of easy to difficult."},{"speaker":"Bryant Foster","startTime":890.47,"endTime":895.5699999999999,"body":"And anyone who's done this may"},{"speaker":"Bryant Foster","startTime":895.5999999999999,"endTime":900.0999999999999,"body":"have experienced a frustration"},{"speaker":"Bryant Foster","startTime":895.5999999999999,"endTime":900.0999999999999,"body":"when you've seen someone use a"},{"speaker":"Bryant Foster","startTime":900.0999999999999,"endTime":904.75,"body":"product and struggle like crazy"},{"speaker":"Bryant Foster","startTime":900.0999999999999,"endTime":904.75,"body":"with it, and then you give them,"},{"speaker":"Bryant Foster","startTime":904.78,"endTime":907.1800000000001,"body":"you know, that question after,"},{"speaker":"Bryant Foster","startTime":904.78,"endTime":907.1800000000001,"body":"like, how easy or difficult was"},{"speaker":"Bryant Foster","startTime":907.1800000000001,"endTime":911.47,"body":"it to use a name mark, easy,"},{"speaker":"Bryant Foster","startTime":907.1800000000001,"endTime":911.47,"body":"very easy. And you're, and then"},{"speaker":"Bryant Foster","startTime":911.47,"endTime":914.4100000000001,"body":"you're, then you're talking to"},{"speaker":"Bryant Foster","startTime":911.47,"endTime":914.4100000000001,"body":"them, like, Okay, what's going"},{"speaker":"Bryant Foster","startTime":914.4100000000001,"endTime":918.19,"body":"on here? Like, it didn't seem"},{"speaker":"Bryant Foster","startTime":914.4100000000001,"endTime":918.19,"body":"like it. And that can happen for"},{"speaker":"Bryant Foster","startTime":918.19,"endTime":920.44,"body":"any number of reasons, right?"},{"speaker":"Bryant Foster","startTime":918.19,"endTime":920.44,"body":"Like, by the time they're done"},{"speaker":"Bryant Foster","startTime":920.44,"endTime":924.0999999999999,"body":"using it, they they don't"},{"speaker":"Bryant Foster","startTime":920.44,"endTime":924.0999999999999,"body":"necessarily want to say, Oh,"},{"speaker":"Bryant Foster","startTime":924.0999999999999,"endTime":926.8599999999999,"body":"that was difficult to use. They"},{"speaker":"Bryant Foster","startTime":924.0999999999999,"endTime":926.8599999999999,"body":"might say, Well, I just didn't"},{"speaker":"Bryant Foster","startTime":926.8599999999999,"endTime":931.24,"body":"understand it. But like, it's"},{"speaker":"Bryant Foster","startTime":926.8599999999999,"endTime":931.24,"body":"easy to use, which is fair, and"},{"speaker":"Bryant Foster","startTime":931.24,"endTime":933.79,"body":"so everyone has a kind of a"},{"speaker":"Bryant Foster","startTime":931.24,"endTime":933.79,"body":"different way of thinking of how"},{"speaker":"Bryant Foster","startTime":933.79,"endTime":939.25,"body":"to answer that question. So by"},{"speaker":"Bryant Foster","startTime":933.79,"endTime":939.25,"body":"adding biometrics, it gives you"},{"speaker":"Bryant Foster","startTime":939.3399999999999,"endTime":943.6300000000001,"body":"another way of looking at things"},{"speaker":"Bryant Foster","startTime":939.3399999999999,"endTime":943.6300000000001,"body":"like cognitive load. So through."},{"speaker":"Bryant Foster","startTime":943.6600000000001,"endTime":948.28,"body":"Pupil ometry, you can see kind"},{"speaker":"Bryant Foster","startTime":943.6600000000001,"endTime":948.28,"body":"of how much cognitive effort,"},{"speaker":"Bryant Foster","startTime":948.5799999999999,"endTime":950.95,"body":"how much effort people are"},{"speaker":"Bryant Foster","startTime":948.5799999999999,"endTime":950.95,"body":"putting into a process, and you"},{"speaker":"Bryant Foster","startTime":950.95,"endTime":956.26,"body":"can see that in real time and"},{"speaker":"Bryant Foster","startTime":950.95,"endTime":956.26,"body":"and so that might be another"},{"speaker":"Aaron Moncur","startTime":956.71,"endTime":960.6700000000001,"body":"pupil ometry. I've"},{"speaker":"Aaron Moncur","startTime":956.71,"endTime":960.6700000000001,"body":"never heard this word before. So"},{"speaker":"Aaron Moncur","startTime":960.6700000000001,"endTime":966.73,"body":"you can measure the size of the"},{"speaker":"Aaron Moncur","startTime":960.6700000000001,"endTime":966.73,"body":"pupil, and that's a reliable"},{"speaker":"Aaron Moncur","startTime":966.73,"endTime":969.52,"body":"indicator of cognitive load or"},{"speaker":"Bryant Foster","startTime":969.52,"endTime":973.72,"body":"effort, effort?"},{"speaker":"Bryant Foster","startTime":969.52,"endTime":973.72,"body":"Yes, yes. So, yeah. And so the"},{"speaker":"Bryant Foster","startTime":973.72,"endTime":978.5799999999999,"body":"whole idea is, you know, if"},{"speaker":"Bryant Foster","startTime":973.72,"endTime":978.5799999999999,"body":"you're trying, if you're if"},{"speaker":"Bryant Foster","startTime":978.5799999999999,"endTime":981.7,"body":"you're focused on something,"},{"speaker":"Bryant Foster","startTime":978.5799999999999,"endTime":981.7,"body":"your your pupils will dilate,"},{"speaker":"Bryant Foster","startTime":981.7,"endTime":983.6500000000001,"body":"right? Because you're trying to"},{"speaker":"Bryant Foster","startTime":981.7,"endTime":983.6500000000001,"body":"get as much information as you"},{"speaker":"Bryant Foster","startTime":983.6500000000001,"endTime":990.31,"body":"can. And and you know, those are"},{"speaker":"Bryant Foster","startTime":983.6500000000001,"endTime":990.31,"body":"small changes, but the"},{"speaker":"Bryant Foster","startTime":990.8800000000001,"endTime":994.99,"body":"technology is good enough to"},{"speaker":"Bryant Foster","startTime":990.8800000000001,"endTime":994.99,"body":"sense these small changes, and"},{"speaker":"Bryant Foster","startTime":994.99,"endTime":999.49,"body":"it's happening very quickly. And"},{"speaker":"Bryant Foster","startTime":994.99,"endTime":999.49,"body":"another thing might be like"},{"speaker":"Bryant Foster","startTime":999.55,"endTime":1004.1099999999999,"body":"returning in this you're reading"},{"speaker":"Bryant Foster","startTime":999.55,"endTime":1004.1099999999999,"body":"some text, and if you you know,"},{"speaker":"Bryant Foster","startTime":1004.1099999999999,"endTime":1007.05,"body":"we don't read linearly like"},{"speaker":"Bryant Foster","startTime":1004.1099999999999,"endTime":1007.05,"body":"this, right? But if you go back"},{"speaker":"Bryant Foster","startTime":1007.0799999999999,"endTime":1011.01,"body":"many, many times, that might be"},{"speaker":"Bryant Foster","startTime":1007.0799999999999,"endTime":1011.01,"body":"another indicator of, like, lack"},{"speaker":"Bryant Foster","startTime":1011.01,"endTime":1013.3199999999999,"body":"of comprehension, right? You're"},{"speaker":"Bryant Foster","startTime":1011.01,"endTime":1013.3199999999999,"body":"you're trying to understand it,"},{"speaker":"Bryant Foster","startTime":1013.3199999999999,"endTime":1017.46,"body":"and so you're having to look at"},{"speaker":"Bryant Foster","startTime":1013.3199999999999,"endTime":1017.46,"body":"it many times. And so these"},{"speaker":"Bryant Foster","startTime":1017.46,"endTime":1024.81,"body":"things can be added to that. You"},{"speaker":"Bryant Foster","startTime":1017.46,"endTime":1024.81,"body":"know, that analysis of how easy"},{"speaker":"Bryant Foster","startTime":1024.81,"endTime":1028.32,"body":"or difficult something was to"},{"speaker":"Bryant Foster","startTime":1024.81,"endTime":1028.32,"body":"use. And so now, if you've"},{"speaker":"Bryant Foster","startTime":1028.56,"endTime":1032.94,"body":"you've got the objective, you"},{"speaker":"Bryant Foster","startTime":1028.56,"endTime":1032.94,"body":"know, performance of them using"},{"speaker":"Bryant Foster","startTime":1032.94,"endTime":1035.88,"body":"it, plus some subjective things."},{"speaker":"Bryant Foster","startTime":1032.94,"endTime":1035.88,"body":"And now you've got a bit more"},{"speaker":"Bryant Foster","startTime":1035.88,"endTime":1039.24,"body":"objective evidence through"},{"speaker":"Bryant Foster","startTime":1035.88,"endTime":1039.24,"body":"things like the biometric"},{"speaker":"Bryant Foster","startTime":1039.24,"endTime":1040.98,"body":"markers along the way."},{"speaker":"Aaron Moncur","startTime":1041.34,"endTime":1042.75,"body":"You know, as"},{"speaker":"Aaron Moncur","startTime":1041.34,"endTime":1042.75,"body":"you're talking about this, it"},{"speaker":"Aaron Moncur","startTime":1042.78,"endTime":1047.76,"body":"reminds me of that TV show,"},{"speaker":"Aaron Moncur","startTime":1042.78,"endTime":1047.76,"body":"house, actually, I recently"},{"speaker":"Aaron Moncur","startTime":1047.76,"endTime":1050.79,"body":"started re watching it, so it's"},{"speaker":"Aaron Moncur","startTime":1047.76,"endTime":1050.79,"body":"on my mind. Have you seen this"},{"speaker":"Aaron Moncur","startTime":1050.82,"endTime":1051.27,"body":"show?"},{"speaker":"Bryant Foster","startTime":1052.23,"endTime":1054.15,"body":"I've never seen"},{"speaker":"Bryant Foster","startTime":1052.23,"endTime":1054.15,"body":"it. No, I heard good things"},{"speaker":"Bryant Foster","startTime":1054.15,"endTime":1055.2,"body":"about it, though it's"},{"speaker":"Aaron Moncur","startTime":1055.2,"endTime":1057.6,"body":"a great show. Dr"},{"speaker":"Aaron Moncur","startTime":1055.2,"endTime":1057.6,"body":"Gregory House, and he's this"},{"speaker":"Aaron Moncur","startTime":1057.99,"endTime":1062.49,"body":"world renowned pathologist, and"},{"speaker":"Aaron Moncur","startTime":1057.99,"endTime":1062.49,"body":"patients come in with unique"},{"speaker":"Aaron Moncur","startTime":1062.61,"endTime":1066.6,"body":"undiagnosable pathologies, and"},{"speaker":"Aaron Moncur","startTime":1062.61,"endTime":1066.6,"body":"he and his team solve them,"},{"speaker":"Aaron Moncur","startTime":1066.6,"endTime":1069.42,"body":"figure out what's going on. But"},{"speaker":"Aaron Moncur","startTime":1066.6,"endTime":1069.42,"body":"anyway, one of the things that"},{"speaker":"Aaron Moncur","startTime":1069.42,"endTime":1072.81,"body":"he always says about his"},{"speaker":"Aaron Moncur","startTime":1069.42,"endTime":1072.81,"body":"patients is patients always lie."},{"speaker":"Aaron Moncur","startTime":1073.3200000000002,"endTime":1077.19,"body":"And I remember, I was thinking"},{"speaker":"Aaron Moncur","startTime":1073.3200000000002,"endTime":1077.19,"body":"about that as you were talking,"},{"speaker":"Aaron Moncur","startTime":1077.19,"endTime":1080.64,"body":"how big of a problem is that for"},{"speaker":"Aaron Moncur","startTime":1077.19,"endTime":1080.64,"body":"you? I mean, you're not dealing"},{"speaker":"Aaron Moncur","startTime":1080.64,"endTime":1084.0900000000001,"body":"with patients, per se, but"},{"speaker":"Aaron Moncur","startTime":1080.64,"endTime":1084.0900000000001,"body":"users. How big of a problem is"},{"speaker":"Aaron Moncur","startTime":1084.0900000000001,"endTime":1088.68,"body":"that users just don't give you"},{"speaker":"Aaron Moncur","startTime":1084.0900000000001,"endTime":1088.68,"body":"honest feedback. I'm actually"},{"speaker":"Bryant Foster","startTime":1088.68,"endTime":1090.0900000000001,"body":"really glad you"},{"speaker":"Bryant Foster","startTime":1088.68,"endTime":1090.0900000000001,"body":"bring this up, because this is"},{"speaker":"Bryant Foster","startTime":1090.0900000000001,"endTime":1095.76,"body":"kind of one of the things I love"},{"speaker":"Bryant Foster","startTime":1090.0900000000001,"endTime":1095.76,"body":"talking about so and this is, I"},{"speaker":"Bryant Foster","startTime":1095.76,"endTime":1099.15,"body":"guess, pretty much, pretty deep"},{"speaker":"Bryant Foster","startTime":1095.76,"endTime":1099.15,"body":"in the weeds for human factors,"},{"speaker":"Bryant Foster","startTime":1099.15,"endTime":1102.0900000000001,"body":"people. But, you know, I think"},{"speaker":"Bryant Foster","startTime":1099.15,"endTime":1102.0900000000001,"body":"what we're seeing in our"},{"speaker":"Bryant Foster","startTime":1102.0900000000001,"endTime":1106.41,"body":"industry is, is a desire, well,"},{"speaker":"Bryant Foster","startTime":1102.0900000000001,"endTime":1106.41,"body":"in a lot of what, what we deal"},{"speaker":"Bryant Foster","startTime":1106.41,"endTime":1110.1000000000001,"body":"with is products that are"},{"speaker":"Bryant Foster","startTime":1106.41,"endTime":1110.1000000000001,"body":"seeking some sort of regulatory"},{"speaker":"Bryant Foster","startTime":1110.25,"endTime":1114.42,"body":"approval, right? A lot of people"},{"speaker":"Bryant Foster","startTime":1110.25,"endTime":1114.42,"body":"that are doing usability testing"},{"speaker":"Bryant Foster","startTime":1114.42,"endTime":1118.68,"body":"for like, a 510, K submission,"},{"speaker":"Bryant Foster","startTime":1114.42,"endTime":1118.68,"body":"and they're submitting that to"},{"speaker":"Bryant Foster","startTime":1118.68,"endTime":1123.69,"body":"FDA, and then the FDA will, you"},{"speaker":"Bryant Foster","startTime":1118.68,"endTime":1123.69,"body":"know, review their human factors"},{"speaker":"Bryant Foster","startTime":1123.69,"endTime":1127.3200000000002,"body":"or usability testing results and"},{"speaker":"Bryant Foster","startTime":1123.69,"endTime":1127.3200000000002,"body":"determine if the device can use"},{"speaker":"Bryant Foster","startTime":1127.3200000000002,"endTime":1134.52,"body":"safely. And what we're seeing a"},{"speaker":"Bryant Foster","startTime":1127.3200000000002,"endTime":1134.52,"body":"lot is people really relying on"},{"speaker":"Bryant Foster","startTime":1135.1200000000001,"endTime":1138.15,"body":"the self the report, the self"},{"speaker":"Bryant Foster","startTime":1135.1200000000001,"endTime":1138.15,"body":"report that people are giving."},{"speaker":"Bryant Foster","startTime":1138.15,"endTime":1143.67,"body":"So do you know, not necessarily,"},{"speaker":"Bryant Foster","startTime":1138.15,"endTime":1143.67,"body":"was this easy to use, but in the"},{"speaker":"Bryant Foster","startTime":1143.67,"endTime":1148.44,"body":"case where, let's imagine"},{"speaker":"Bryant Foster","startTime":1143.67,"endTime":1148.44,"body":"someone needs to perform a task"},{"speaker":"Bryant Foster","startTime":1148.44,"endTime":1151.14,"body":"that has critical safety"},{"speaker":"Bryant Foster","startTime":1148.44,"endTime":1151.14,"body":"implications. You know, if they"},{"speaker":"Bryant Foster","startTime":1151.14,"endTime":1154.56,"body":"don't do it correctly, you know,"},{"speaker":"Bryant Foster","startTime":1151.14,"endTime":1154.56,"body":"they could hurt themselves or"},{"speaker":"Bryant Foster","startTime":1154.56,"endTime":1159.51,"body":"someone else, and if they don't"},{"speaker":"Bryant Foster","startTime":1154.56,"endTime":1159.51,"body":"do it as as expected or"},{"speaker":"Bryant Foster","startTime":1159.51,"endTime":1164.49,"body":"intended, the process is to ask"},{"speaker":"Bryant Foster","startTime":1159.51,"endTime":1164.49,"body":"them, you know, okay, can you"},{"speaker":"Bryant Foster","startTime":1164.49,"endTime":1168.0,"body":"tell me what happened here and"},{"speaker":"Bryant Foster","startTime":1164.49,"endTime":1168.0,"body":"what we all the only thing we"},{"speaker":"Bryant Foster","startTime":1168.0,"endTime":1171.9,"body":"know is that they didn't do what"},{"speaker":"Bryant Foster","startTime":1168.0,"endTime":1171.9,"body":"we wanted them to do, right,"},{"speaker":"Bryant Foster","startTime":1171.9,"endTime":1174.3,"body":"like what would have been the"},{"speaker":"Bryant Foster","startTime":1171.9,"endTime":1174.3,"body":"the safe way of doing it. We"},{"speaker":"Bryant Foster","startTime":1174.3,"endTime":1178.5900000000001,"body":"know that because we observed"},{"speaker":"Bryant Foster","startTime":1174.3,"endTime":1178.5900000000001,"body":"that. But when we talk to them"},{"speaker":"Bryant Foster","startTime":1178.5900000000001,"endTime":1181.29,"body":"about it, they can say any"},{"speaker":"Bryant Foster","startTime":1178.5900000000001,"endTime":1181.29,"body":"number of things, and I think a"},{"speaker":"Bryant Foster","startTime":1181.29,"endTime":1184.77,"body":"lot of people are relying"},{"speaker":"Bryant Foster","startTime":1181.29,"endTime":1184.77,"body":"heavily on what they say about"},{"speaker":"Bryant Foster","startTime":1185.01,"endTime":1191.43,"body":"why, you know, if someone says,"},{"speaker":"Bryant Foster","startTime":1185.01,"endTime":1191.43,"body":"oh, well, you know, I, I didn't"},{"speaker":"Bryant Foster","startTime":1191.79,"endTime":1194.52,"body":"understand. Well, let's see, let"},{"speaker":"Bryant Foster","startTime":1191.79,"endTime":1194.52,"body":"me, let me think of a good one."},{"speaker":"Bryant Foster","startTime":1194.76,"endTime":1199.77,"body":"You know, I have used this other"},{"speaker":"Bryant Foster","startTime":1194.76,"endTime":1199.77,"body":"product, and, you know, it goes"},{"speaker":"Bryant Foster","startTime":1199.77,"endTime":1202.47,"body":"this way. And so I thought this"},{"speaker":"Bryant Foster","startTime":1199.77,"endTime":1202.47,"body":"one would be the same, but it"},{"speaker":"Bryant Foster","startTime":1202.47,"endTime":1207.18,"body":"wasn't, you know that to me, you"},{"speaker":"Bryant Foster","startTime":1202.47,"endTime":1207.18,"body":"know, I think what people are"},{"speaker":"Bryant Foster","startTime":1207.18,"endTime":1215.52,"body":"looking for is some way of, kind"},{"speaker":"Bryant Foster","startTime":1207.18,"endTime":1215.52,"body":"of not taking the blame of,"},{"speaker":"Bryant Foster","startTime":1215.55,"endTime":1219.39,"body":"like, that error, that, that"},{"speaker":"Bryant Foster","startTime":1215.55,"endTime":1219.39,"body":"misuse, and saying, Oh, well,"},{"speaker":"Bryant Foster","startTime":1219.42,"endTime":1223.8,"body":"you know, they, they had some"},{"speaker":"Bryant Foster","startTime":1219.42,"endTime":1223.8,"body":"other mental model, or they, you"},{"speaker":"Bryant Foster","startTime":1223.8,"endTime":1226.77,"body":"Know, applying knowledge from"},{"speaker":"Bryant Foster","startTime":1223.8,"endTime":1226.77,"body":"one device or one thing to"},{"speaker":"Bryant Foster","startTime":1226.77,"endTime":1229.8600000000001,"body":"another would be like negative"},{"speaker":"Bryant Foster","startTime":1226.77,"endTime":1229.8600000000001,"body":"transfer of training. So they"},{"speaker":"Bryant Foster","startTime":1229.8600000000001,"endTime":1233.25,"body":"have experience from one and"},{"speaker":"Bryant Foster","startTime":1229.8600000000001,"endTime":1233.25,"body":"they, you know, do it the same"},{"speaker":"Bryant Foster","startTime":1233.25,"endTime":1235.05,"body":"way with this other one. But"},{"speaker":"Bryant Foster","startTime":1233.25,"endTime":1235.05,"body":"that's not the correct way of"},{"speaker":"Bryant Foster","startTime":1235.05,"endTime":1241.56,"body":"doing it. And I would argue that"},{"speaker":"Bryant Foster","startTime":1235.05,"endTime":1241.56,"body":"we need to the device that we're"},{"speaker":"Bryant Foster","startTime":1241.5900000000001,"endTime":1244.8300000000002,"body":"that we're evaluating needs to"},{"speaker":"Bryant Foster","startTime":1241.5900000000001,"endTime":1244.8300000000002,"body":"overcome. Them you know, the"},{"speaker":"Bryant Foster","startTime":1244.8300000000002,"endTime":1248.16,"body":"person having a different mental"},{"speaker":"Bryant Foster","startTime":1244.8300000000002,"endTime":1248.16,"body":"model or having some other"},{"speaker":"Bryant Foster","startTime":1248.19,"endTime":1251.31,"body":"experience that you know"},{"speaker":"Bryant Foster","startTime":1248.19,"endTime":1251.31,"body":"influences their use of the"},{"speaker":"Bryant Foster","startTime":1251.31,"endTime":1256.56,"body":"product and and so, yeah, people"},{"speaker":"Bryant Foster","startTime":1251.31,"endTime":1256.56,"body":"you know. And sometimes, if you"},{"speaker":"Bryant Foster","startTime":1256.5900000000001,"endTime":1259.92,"body":"ask them enough like, let's say"},{"speaker":"Bryant Foster","startTime":1256.5900000000001,"endTime":1259.92,"body":"someone doesn't know. Like, I"},{"speaker":"Bryant Foster","startTime":1259.92,"endTime":1264.3600000000001,"body":"don't know why I did that, the"},{"speaker":"Bryant Foster","startTime":1259.92,"endTime":1264.3600000000001,"body":"trend is to sometimes continue"},{"speaker":"Bryant Foster","startTime":1264.3600000000001,"endTime":1266.64,"body":"asking them, like, Give me"},{"speaker":"Bryant Foster","startTime":1264.3600000000001,"endTime":1266.64,"body":"something like, Give me"},{"speaker":"Bryant Foster","startTime":1266.64,"endTime":1271.38,"body":"something to say. You know why"},{"speaker":"Bryant Foster","startTime":1266.64,"endTime":1271.38,"body":"this happened? Like, Why you You"},{"speaker":"Bryant Foster","startTime":1271.38,"endTime":1275.16,"body":"made this mistake. And"},{"speaker":"Bryant Foster","startTime":1271.38,"endTime":1275.16,"body":"eventually people will say"},{"speaker":"Bryant Foster","startTime":1275.16,"endTime":1279.3,"body":"something, you know. And they"},{"speaker":"Bryant Foster","startTime":1275.16,"endTime":1279.3,"body":"might not be lying, but they"},{"speaker":"Bryant Foster","startTime":1279.3,"endTime":1282.27,"body":"might be, and they might be"},{"speaker":"Bryant Foster","startTime":1279.3,"endTime":1282.27,"body":"making something up, or they"},{"speaker":"Bryant Foster","startTime":1282.27,"endTime":1285.21,"body":"might be just saying something"},{"speaker":"Bryant Foster","startTime":1282.27,"endTime":1285.21,"body":"so that you stop asking them."},{"speaker":"Bryant Foster","startTime":1285.24,"endTime":1286.71,"body":"You know why it's"},{"speaker":"Aaron Moncur","startTime":1286.71,"endTime":1288.66,"body":"like torture,"},{"speaker":"Aaron Moncur","startTime":1286.71,"endTime":1288.66,"body":"right? You keep torturing."},{"speaker":"Aaron Moncur","startTime":1289.2,"endTime":1291.3300000000002,"body":"Eventually they're going to tell"},{"speaker":"Aaron Moncur","startTime":1289.2,"endTime":1291.3300000000002,"body":"you something"},{"speaker":"Bryant Foster","startTime":1291.69,"endTime":1295.68,"body":"exactly. And so"},{"speaker":"Bryant Foster","startTime":1291.69,"endTime":1295.68,"body":"you know, how reliable are those"},{"speaker":"Bryant Foster","startTime":1295.68,"endTime":1301.5,"body":"responses and and my, I guess my"},{"speaker":"Bryant Foster","startTime":1295.68,"endTime":1301.5,"body":"argument is, how valuable are"},{"speaker":"Bryant Foster","startTime":1301.5,"endTime":1306.21,"body":"they? Because what we know is"},{"speaker":"Bryant Foster","startTime":1301.5,"endTime":1306.21,"body":"the design allowed this mistake"},{"speaker":"Bryant Foster","startTime":1306.21,"endTime":1312.15,"body":"to happen. First and foremost,"},{"speaker":"Bryant Foster","startTime":1306.21,"endTime":1312.15,"body":"we need to, you know, understand"},{"speaker":"Bryant Foster","startTime":1312.15,"endTime":1318.63,"body":"if we can live with that and and"},{"speaker":"Bryant Foster","startTime":1312.15,"endTime":1318.63,"body":"the why it's it's important,"},{"speaker":"Bryant Foster","startTime":1319.17,"endTime":1323.1000000000001,"body":"more in the, in my opinion, more"},{"speaker":"Bryant Foster","startTime":1319.17,"endTime":1323.1000000000001,"body":"along the lines of, like, Okay,"},{"speaker":"Bryant Foster","startTime":1323.1000000000001,"endTime":1326.79,"body":"how would we design this out. So"},{"speaker":"Bryant Foster","startTime":1323.1000000000001,"endTime":1326.79,"body":"if someone says, oh, well, that"},{"speaker":"Bryant Foster","startTime":1326.8200000000002,"endTime":1330.6000000000001,"body":"button didn't look like a"},{"speaker":"Bryant Foster","startTime":1326.8200000000002,"endTime":1330.6000000000001,"body":"button. I don't know it looked"},{"speaker":"Bryant Foster","startTime":1330.6000000000001,"endTime":1332.8500000000001,"body":"like I was supposed to push it"},{"speaker":"Bryant Foster","startTime":1330.6000000000001,"endTime":1332.8500000000001,"body":"instead of pull it right, like,"},{"speaker":"Bryant Foster","startTime":1333.0,"endTime":1335.7,"body":"okay, maybe we can change the"},{"speaker":"Bryant Foster","startTime":1333.0,"endTime":1335.7,"body":"design. And that's the value of"},{"speaker":"Bryant Foster","startTime":1335.7,"endTime":1338.3400000000001,"body":"talking to people about why they"},{"speaker":"Bryant Foster","startTime":1335.7,"endTime":1338.3400000000001,"body":"did what they did, not"},{"speaker":"Bryant Foster","startTime":1338.3400000000001,"endTime":1342.27,"body":"necessarily to say, hey, you"},{"speaker":"Bryant Foster","startTime":1338.3400000000001,"endTime":1342.27,"body":"know, is the design to blame for"},{"speaker":"Bryant Foster","startTime":1342.27,"endTime":1345.03,"body":"this? We know the designs to"},{"speaker":"Bryant Foster","startTime":1342.27,"endTime":1345.03,"body":"blame because the thing"},{"speaker":"Bryant Foster","startTime":1345.06,"endTime":1349.8,"body":"happened. And so any discussion"},{"speaker":"Bryant Foster","startTime":1345.06,"endTime":1349.8,"body":"we have should be centered"},{"speaker":"Bryant Foster","startTime":1349.8,"endTime":1354.18,"body":"around, you know, how do we make"},{"speaker":"Bryant Foster","startTime":1349.8,"endTime":1354.18,"body":"thing better? If there's a way"},{"speaker":"Bryant Foster","startTime":1354.18,"endTime":1356.1000000000001,"body":"to make it better? Sometimes"},{"speaker":"Bryant Foster","startTime":1354.18,"endTime":1356.1000000000001,"body":"there's not right. Sometimes"},{"speaker":"Bryant Foster","startTime":1356.1000000000001,"endTime":1359.97,"body":"people make a mistake, and, you"},{"speaker":"Bryant Foster","startTime":1356.1000000000001,"endTime":1359.97,"body":"know, they don't know why. And"},{"speaker":"Bryant Foster","startTime":1359.97,"endTime":1362.3700000000001,"body":"you look at the design, you go,"},{"speaker":"Bryant Foster","startTime":1359.97,"endTime":1362.3700000000001,"body":"I don't know what else we could"},{"speaker":"Bryant Foster","startTime":1362.3700000000001,"endTime":1364.95,"body":"do with it. And that that's"},{"speaker":"Bryant Foster","startTime":1362.3700000000001,"endTime":1364.95,"body":"that's okay. You know that that"},{"speaker":"Bryant Foster","startTime":1364.95,"endTime":1370.41,"body":"can happen. But, yeah, there's,"},{"speaker":"Bryant Foster","startTime":1364.95,"endTime":1370.41,"body":"there's anyway. You got me on my"},{"speaker":"Bryant Foster","startTime":1370.41,"endTime":1374.6100000000001,"body":"soapbox about kind of people"},{"speaker":"Bryant Foster","startTime":1370.41,"endTime":1374.6100000000001,"body":"talking about why, why they make"},{"speaker":"Bryant Foster","startTime":1374.6100000000001,"endTime":1378.8700000000001,"body":"mistakes, and we just a lot of"},{"speaker":"Bryant Foster","startTime":1374.6100000000001,"endTime":1378.8700000000001,"body":"times, don't know and and I"},{"speaker":"Bryant Foster","startTime":1378.8700000000001,"endTime":1381.3300000000002,"body":"think that the only thing we"},{"speaker":"Bryant Foster","startTime":1378.8700000000001,"endTime":1381.3300000000002,"body":"know is kind of what we're able"},{"speaker":"Bryant Foster","startTime":1381.3300000000002,"endTime":1381.45,"body":"to"},{"speaker":"Aaron Moncur","startTime":1381.45,"endTime":1384.48,"body":"observe. I love"},{"speaker":"Aaron Moncur","startTime":1381.45,"endTime":1384.48,"body":"it. I can hear the passion in"},{"speaker":"Aaron Moncur","startTime":1384.48,"endTime":1389.13,"body":"your voice. Are there any"},{"speaker":"Aaron Moncur","startTime":1384.48,"endTime":1389.13,"body":"products out there that most of"},{"speaker":"Aaron Moncur","startTime":1389.13,"endTime":1394.89,"body":"us know and you think are"},{"speaker":"Aaron Moncur","startTime":1389.13,"endTime":1394.89,"body":"particularly well designed from"},{"speaker":"Aaron Moncur","startTime":1394.92,"endTime":1397.1100000000001,"body":"a human factors, user experience"},{"speaker":"Bryant Foster","startTime":1397.1100000000001,"endTime":1403.26,"body":"standpoint? I"},{"speaker":"Bryant Foster","startTime":1397.1100000000001,"endTime":1403.26,"body":"mean, I'm I'm happy that now"},{"speaker":"Bryant Foster","startTime":1403.29,"endTime":1409.1100000000001,"body":"that a lot of them are like a"},{"speaker":"Bryant Foster","startTime":1403.29,"endTime":1409.1100000000001,"body":"lot of products. I'm I like to"},{"speaker":"Bryant Foster","startTime":1409.2,"endTime":1416.01,"body":"ride bikes, and, you know, I"},{"speaker":"Bryant Foster","startTime":1409.2,"endTime":1416.01,"body":"like any sort of I got some"},{"speaker":"Bryant Foster","startTime":1416.01,"endTime":1422.91,"body":"lights recently from a company"},{"speaker":"Bryant Foster","startTime":1416.01,"endTime":1422.91,"body":"called nog, K, N, O, G, and"},{"speaker":"Bryant Foster","startTime":1422.91,"endTime":1426.1200000000001,"body":"they're definitely like an"},{"speaker":"Bryant Foster","startTime":1422.91,"endTime":1426.1200000000001,"body":"industrial design driven group"},{"speaker":"Bryant Foster","startTime":1426.15,"endTime":1431.22,"body":"and but everything from their"},{"speaker":"Bryant Foster","startTime":1426.15,"endTime":1431.22,"body":"packaging to, you know how you"},{"speaker":"Bryant Foster","startTime":1431.22,"endTime":1434.1000000000001,"body":"interact, they need to make a"},{"speaker":"Bryant Foster","startTime":1431.22,"endTime":1434.1000000000001,"body":"bell that I put on my mountain"},{"speaker":"Bryant Foster","startTime":1434.1000000000001,"endTime":1438.45,"body":"bike, and it's just, it's, it's"},{"speaker":"Bryant Foster","startTime":1434.1000000000001,"endTime":1438.45,"body":"usable, like any you know how to"},{"speaker":"Bryant Foster","startTime":1438.45,"endTime":1440.73,"body":"use it, but it doesn't look like"},{"speaker":"Bryant Foster","startTime":1438.45,"endTime":1440.73,"body":"any Bell you've ever seen. It"},{"speaker":"Bryant Foster","startTime":1440.73,"endTime":1444.21,"body":"just, it's just like this little"},{"speaker":"Bryant Foster","startTime":1440.73,"endTime":1444.21,"body":"ring, and that could be"},{"speaker":"Bryant Foster","startTime":1444.21,"endTime":1447.48,"body":"confusing, but just the way it"},{"speaker":"Bryant Foster","startTime":1444.21,"endTime":1447.48,"body":"was packaged, the simple"},{"speaker":"Bryant Foster","startTime":1447.48,"endTime":1452.16,"body":"instructions they had made it,"},{"speaker":"Bryant Foster","startTime":1447.48,"endTime":1452.16,"body":"made it really easy. So, yeah, I"},{"speaker":"Bryant Foster","startTime":1452.16,"endTime":1458.8200000000002,"body":"think definitely user experience"},{"speaker":"Bryant Foster","startTime":1452.16,"endTime":1458.8200000000002,"body":"has gotten much better, you"},{"speaker":"Bryant Foster","startTime":1458.8200000000002,"endTime":1465.42,"body":"know, with Yeah, while I think"},{"speaker":"Bryant Foster","startTime":1458.8200000000002,"endTime":1465.42,"body":"Apple, you know, you put, made a"},{"speaker":"Bryant Foster","startTime":1465.42,"endTime":1470.04,"body":"big push on your user experience"},{"speaker":"Bryant Foster","startTime":1465.42,"endTime":1470.04,"body":"and and simplifying things,"},{"speaker":"Bryant Foster","startTime":1470.04,"endTime":1474.93,"body":"taking away from design. But,"},{"speaker":"Bryant Foster","startTime":1470.04,"endTime":1474.93,"body":"yeah, those are some things that"},{"speaker":"Bryant Foster","startTime":1474.93,"endTime":1475.5,"body":"come to mind."},{"speaker":"Aaron Moncur","startTime":1475.68,"endTime":1480.15,"body":"Yeah, I think it"},{"speaker":"Aaron Moncur","startTime":1475.68,"endTime":1480.15,"body":"was Mitt Romney that I heard"},{"speaker":"Aaron Moncur","startTime":1480.15,"endTime":1482.7,"body":"this from. It wasn't directly"},{"speaker":"Aaron Moncur","startTime":1480.15,"endTime":1482.7,"body":"from him. It was, it was from"},{"speaker":"Aaron Moncur","startTime":1482.7,"endTime":1485.7,"body":"someone who had been part of his"},{"speaker":"Aaron Moncur","startTime":1482.7,"endTime":1485.7,"body":"company. What's his company?"},{"speaker":"Aaron Moncur","startTime":1485.7,"endTime":1491.22,"body":"Bain, I think the consulting"},{"speaker":"Aaron Moncur","startTime":1485.7,"endTime":1491.22,"body":"company. And as the story goes,"},{"speaker":"Aaron Moncur","startTime":1491.22,"endTime":1495.06,"body":"I heard third hand Mitt Romney"},{"speaker":"Aaron Moncur","startTime":1491.22,"endTime":1495.06,"body":"was speaking to his company of"},{"speaker":"Aaron Moncur","startTime":1495.06,"endTime":1498.8700000000001,"body":"consultants, and said, Hey, we"},{"speaker":"Aaron Moncur","startTime":1495.06,"endTime":1498.8700000000001,"body":"are not. What was the word he"},{"speaker":"Aaron Moncur","startTime":1498.8700000000001,"endTime":1504.72,"body":"used, not pigeon, Siegel. We are"},{"speaker":"Aaron Moncur","startTime":1498.8700000000001,"endTime":1504.72,"body":"not Siegel consultants, where"},{"speaker":"Aaron Moncur","startTime":1504.8400000000001,"endTime":1508.14,"body":"you fly in crap, all over"},{"speaker":"Aaron Moncur","startTime":1504.8400000000001,"endTime":1508.14,"body":"everything, and then fly away."},{"speaker":"Aaron Moncur","startTime":1508.8,"endTime":1513.39,"body":"That's not how we operate. I"},{"speaker":"Aaron Moncur","startTime":1508.8,"endTime":1513.39,"body":"thought of that because"},{"speaker":"Aaron Moncur","startTime":1513.39,"endTime":1516.3,"body":"tangentially, I'm sure that's"},{"speaker":"Aaron Moncur","startTime":1513.39,"endTime":1516.3,"body":"not what, of course, that's not"},{"speaker":"Aaron Moncur","startTime":1516.3,"endTime":1519.8700000000001,"body":"what what your team does either."},{"speaker":"Aaron Moncur","startTime":1516.3,"endTime":1519.8700000000001,"body":"Nevertheless, you are going to"},{"speaker":"Aaron Moncur","startTime":1519.8700000000001,"endTime":1522.93,"body":"have to provide some critical"},{"speaker":"Aaron Moncur","startTime":1519.8700000000001,"endTime":1522.93,"body":"feedback at times to your"},{"speaker":"Aaron Moncur","startTime":1522.93,"endTime":1528.27,"body":"customers. And you know, these,"},{"speaker":"Aaron Moncur","startTime":1522.93,"endTime":1528.27,"body":"these teams of engineers and"},{"speaker":"Aaron Moncur","startTime":1528.3,"endTime":1532.29,"body":"industrial designers, project"},{"speaker":"Aaron Moncur","startTime":1528.3,"endTime":1532.29,"body":"managers, this is their baby,"},{"speaker":"Aaron Moncur","startTime":1532.3200000000002,"endTime":1535.44,"body":"right? This product that they've"},{"speaker":"Aaron Moncur","startTime":1532.3200000000002,"endTime":1535.44,"body":"designed and developed and"},{"speaker":"Aaron Moncur","startTime":1535.44,"endTime":1539.1000000000001,"body":"birthed, it's their baby. How do"},{"speaker":"Aaron Moncur","startTime":1535.44,"endTime":1539.1000000000001,"body":"you handle situations where,"},{"speaker":"Aaron Moncur","startTime":1539.1000000000001,"endTime":1542.8200000000002,"body":"like you need to provide some"},{"speaker":"Aaron Moncur","startTime":1539.1000000000001,"endTime":1542.8200000000002,"body":"critical feedback that maybe not"},{"speaker":"Aaron Moncur","startTime":1542.8200000000002,"endTime":1545.16,"body":"all of your baby, but. This part"},{"speaker":"Aaron Moncur","startTime":1542.8200000000002,"endTime":1545.16,"body":"of your baby is ugly,"},{"speaker":"Bryant Foster","startTime":1545.94,"endTime":1549.3600000000001,"body":"yeah, yeah."},{"speaker":"Bryant Foster","startTime":1545.94,"endTime":1549.3600000000001,"body":"That's a huge part, I think, of"},{"speaker":"Bryant Foster","startTime":1549.72,"endTime":1556.41,"body":"of what we do. And I like that,"},{"speaker":"Bryant Foster","startTime":1549.72,"endTime":1556.41,"body":"that story, and, yeah, I think"},{"speaker":"Bryant Foster","startTime":1556.41,"endTime":1559.3200000000002,"body":"the, the way we try to think"},{"speaker":"Bryant Foster","startTime":1556.41,"endTime":1559.3200000000002,"body":"about it is we don't want to"},{"speaker":"Bryant Foster","startTime":1559.3200000000002,"endTime":1564.42,"body":"provide a critique without a"},{"speaker":"Bryant Foster","startTime":1559.3200000000002,"endTime":1564.42,"body":"recommendation, right? Like, so"},{"speaker":"Bryant Foster","startTime":1564.72,"endTime":1568.5900000000001,"body":"not just it's, it's easy to"},{"speaker":"Bryant Foster","startTime":1564.72,"endTime":1568.5900000000001,"body":"critique things, right? It's"},{"speaker":"Bryant Foster","startTime":1568.5900000000001,"endTime":1572.8200000000002,"body":"like, especially, I feel like,"},{"speaker":"Bryant Foster","startTime":1568.5900000000001,"endTime":1572.8200000000002,"body":"for people like us who chose to"},{"speaker":"Bryant Foster","startTime":1572.8200000000002,"endTime":1579.0900000000001,"body":"do this for a career, but yeah,"},{"speaker":"Bryant Foster","startTime":1572.8200000000002,"endTime":1579.0900000000001,"body":"we really try to say, Okay,"},{"speaker":"Bryant Foster","startTime":1579.15,"endTime":1582.9,"body":"what? What's good about it? And"},{"speaker":"Bryant Foster","startTime":1579.15,"endTime":1582.9,"body":"that's, that's maybe something"},{"speaker":"Bryant Foster","startTime":1582.9,"endTime":1585.63,"body":"we could even do better. Because"},{"speaker":"Bryant Foster","startTime":1582.9,"endTime":1585.63,"body":"I think a lot of our like a"},{"speaker":"Bryant Foster","startTime":1585.63,"endTime":1592.3200000000002,"body":"usability study of a product is"},{"speaker":"Bryant Foster","startTime":1585.63,"endTime":1592.3200000000002,"body":"designed to determine if the"},{"speaker":"Bryant Foster","startTime":1592.3200000000002,"endTime":1597.03,"body":"device is is usable and and if"},{"speaker":"Bryant Foster","startTime":1592.3200000000002,"endTime":1597.03,"body":"you know it's really designed to"},{"speaker":"Bryant Foster","startTime":1597.03,"endTime":1601.5,"body":"find problems. It's not designed"},{"speaker":"Bryant Foster","startTime":1597.03,"endTime":1601.5,"body":"to tell you everything that's"},{"speaker":"Bryant Foster","startTime":1601.5,"endTime":1607.5900000000001,"body":"great. And so then a lot of"},{"speaker":"Bryant Foster","startTime":1601.5,"endTime":1607.5900000000001,"body":"times our reports just kind of"},{"speaker":"Bryant Foster","startTime":1607.5900000000001,"endTime":1612.8400000000001,"body":"focus on problems. And really,"},{"speaker":"Bryant Foster","startTime":1607.5900000000001,"endTime":1612.8400000000001,"body":"you know, I think we've done"},{"speaker":"Bryant Foster","startTime":1612.8400000000001,"endTime":1616.5,"body":"this better sometimes than"},{"speaker":"Bryant Foster","startTime":1612.8400000000001,"endTime":1616.5,"body":"others, but we there are so many"},{"speaker":"Bryant Foster","startTime":1616.5,"endTime":1619.92,"body":"good things about the design,"},{"speaker":"Bryant Foster","startTime":1616.5,"endTime":1619.92,"body":"right? The majority of it is"},{"speaker":"Bryant Foster","startTime":1619.92,"endTime":1623.1000000000001,"body":"good. And so I think it's"},{"speaker":"Bryant Foster","startTime":1619.92,"endTime":1623.1000000000001,"body":"important to start with that."},{"speaker":"Bryant Foster","startTime":1623.1000000000001,"endTime":1625.68,"body":"And some teams are more"},{"speaker":"Bryant Foster","startTime":1623.1000000000001,"endTime":1625.68,"body":"sensitive than others. You know,"},{"speaker":"Bryant Foster","startTime":1625.68,"endTime":1628.2,"body":"some teams are like, tell us"},{"speaker":"Bryant Foster","startTime":1625.68,"endTime":1628.2,"body":"everything that's that's bad."},{"speaker":"Bryant Foster","startTime":1628.2,"endTime":1630.75,"body":"Like, that's why you're coming"},{"speaker":"Bryant Foster","startTime":1628.2,"endTime":1630.75,"body":"in. Like, you don't need to"},{"speaker":"Bryant Foster","startTime":1630.75,"endTime":1634.89,"body":"sugarcoat it. But others, yeah,"},{"speaker":"Bryant Foster","startTime":1630.75,"endTime":1634.89,"body":"it is their baby. I mean, there"},{"speaker":"Bryant Foster","startTime":1634.89,"endTime":1640.65,"body":"are people who their their jobs"},{"speaker":"Bryant Foster","startTime":1634.89,"endTime":1640.65,"body":"are, are on the line for, you"},{"speaker":"Bryant Foster","startTime":1640.65,"endTime":1643.14,"body":"know, a lot of times with some"},{"speaker":"Bryant Foster","startTime":1640.65,"endTime":1643.14,"body":"of the smaller companies, like,"},{"speaker":"Bryant Foster","startTime":1643.47,"endTime":1646.74,"body":"it's all riding on this thing,"},{"speaker":"Bryant Foster","startTime":1643.47,"endTime":1646.74,"body":"you know, being successful,"},{"speaker":"Bryant Foster","startTime":1646.74,"endTime":1651.96,"body":"making it to the market. So I"},{"speaker":"Bryant Foster","startTime":1646.74,"endTime":1651.96,"body":"think just having remembering"},{"speaker":"Bryant Foster","startTime":1651.99,"endTime":1659.4,"body":"that, and, you know, it can be"},{"speaker":"Bryant Foster","startTime":1651.99,"endTime":1659.4,"body":"easy for us to in our own little"},{"speaker":"Bryant Foster","startTime":1659.4,"endTime":1662.97,"body":"world, just look at problems,"},{"speaker":"Bryant Foster","startTime":1659.4,"endTime":1662.97,"body":"but But remembering there's so"},{"speaker":"Bryant Foster","startTime":1662.97,"endTime":1666.99,"body":"much more to it, and the"},{"speaker":"Bryant Foster","startTime":1662.97,"endTime":1666.99,"body":"majority of of the product is"},{"speaker":"Bryant Foster","startTime":1666.99,"endTime":1673.02,"body":"good if we find issues, you"},{"speaker":"Bryant Foster","startTime":1666.99,"endTime":1673.02,"body":"know, pointing those out as the"},{"speaker":"Bryant Foster","startTime":1673.17,"endTime":1677.31,"body":"minority of things that could be"},{"speaker":"Bryant Foster","startTime":1673.17,"endTime":1677.31,"body":"improved and and not just that"},{"speaker":"Bryant Foster","startTime":1677.31,"endTime":1680.04,"body":"they need to be improved, but"},{"speaker":"Bryant Foster","startTime":1677.31,"endTime":1680.04,"body":"saying, Hey, here's some here's"},{"speaker":"Bryant Foster","startTime":1680.04,"endTime":1683.67,"body":"some ways they can be improved."},{"speaker":"Bryant Foster","startTime":1680.04,"endTime":1683.67,"body":"Because I think that helps us"},{"speaker":"Bryant Foster","startTime":1683.67,"endTime":1687.0,"body":"become part of the solution"},{"speaker":"Bryant Foster","startTime":1683.67,"endTime":1687.0,"body":"rather than just pointing out"},{"speaker":"Bryant Foster","startTime":1687.0,"endTime":1687.63,"body":"the problem."},{"speaker":"Aaron Moncur","startTime":1688.68,"endTime":1692.55,"body":"How can"},{"speaker":"Aaron Moncur","startTime":1688.68,"endTime":1692.55,"body":"engineering teams be most cost"},{"speaker":"Aaron Moncur","startTime":1692.55,"endTime":1696.48,"body":"effective when working with a"},{"speaker":"Aaron Moncur","startTime":1692.55,"endTime":1696.48,"body":"human factors group like"},{"speaker":"Aaron Moncur","startTime":1696.54,"endTime":1699.42,"body":"research collective? Or are"},{"speaker":"Aaron Moncur","startTime":1696.54,"endTime":1699.42,"body":"there some best practices that"},{"speaker":"Aaron Moncur","startTime":1699.42,"endTime":1703.29,"body":"they can follow so they give"},{"speaker":"Aaron Moncur","startTime":1699.42,"endTime":1703.29,"body":"your team an opportunity to"},{"speaker":"Aaron Moncur","startTime":1703.29,"endTime":1707.7,"body":"identify problems early and in a"},{"speaker":"Aaron Moncur","startTime":1703.29,"endTime":1707.7,"body":"way that's less expensive to"},{"speaker":"Aaron Moncur","startTime":1707.7,"endTime":1708.18,"body":"fix."},{"speaker":"Bryant Foster","startTime":1709.29,"endTime":1713.3700000000001,"body":"Sure, yeah,"},{"speaker":"Bryant Foster","startTime":1709.29,"endTime":1713.3700000000001,"body":"there, there's an analysis"},{"speaker":"Bryant Foster","startTime":1713.3700000000001,"endTime":1719.8500000000001,"body":"called a heuristic evaluation"},{"speaker":"Bryant Foster","startTime":1713.3700000000001,"endTime":1719.8500000000001,"body":"that that we do, and it's, it's"},{"speaker":"Bryant Foster","startTime":1719.8500000000001,"endTime":1723.27,"body":"really kind of like an expert"},{"speaker":"Bryant Foster","startTime":1719.8500000000001,"endTime":1723.27,"body":"review, right? We we see a lot"},{"speaker":"Bryant Foster","startTime":1723.27,"endTime":1729.8400000000001,"body":"of different types of products,"},{"speaker":"Bryant Foster","startTime":1723.27,"endTime":1729.8400000000001,"body":"and we, there's, there's certain"},{"speaker":"Bryant Foster","startTime":1729.8400000000001,"endTime":1736.05,"body":"things that you just kind of"},{"speaker":"Bryant Foster","startTime":1729.8400000000001,"endTime":1736.05,"body":"know are good design. And these"},{"speaker":"Bryant Foster","startTime":1736.05,"endTime":1741.3300000000002,"body":"are, these were developed"},{"speaker":"Bryant Foster","startTime":1736.05,"endTime":1741.3300000000002,"body":"originally by jakka Nielsen, the"},{"speaker":"Bryant Foster","startTime":1741.99,"endTime":1746.8200000000002,"body":"10 heuristics and and so we we"},{"speaker":"Bryant Foster","startTime":1741.99,"endTime":1746.8200000000002,"body":"would evaluate a product to"},{"speaker":"Bryant Foster","startTime":1746.8200000000002,"endTime":1755.13,"body":"these principles. And so without"},{"speaker":"Bryant Foster","startTime":1746.8200000000002,"endTime":1755.13,"body":"any sort of user involvement,"},{"speaker":"Bryant Foster","startTime":1755.13,"endTime":1758.3400000000001,"body":"right? No, no evaluation, where"},{"speaker":"Bryant Foster","startTime":1755.13,"endTime":1758.3400000000001,"body":"you bring people in and have"},{"speaker":"Bryant Foster","startTime":1758.3400000000001,"endTime":1761.5800000000002,"body":"them use the product, we can"},{"speaker":"Bryant Foster","startTime":1758.3400000000001,"endTime":1761.5800000000002,"body":"kind of just get some of that"},{"speaker":"Bryant Foster","startTime":1761.5800000000002,"endTime":1764.91,"body":"low hanging fruit that we say."},{"speaker":"Bryant Foster","startTime":1761.5800000000002,"endTime":1764.91,"body":"I'm trying to think of a good"},{"speaker":"Bryant Foster","startTime":1764.91,"endTime":1769.29,"body":"example of this from something"},{"speaker":"Bryant Foster","startTime":1764.91,"endTime":1769.29,"body":"recent even, like some simple"},{"speaker":"Bryant Foster","startTime":1769.29,"endTime":1773.49,"body":"things, like some home use"},{"speaker":"Bryant Foster","startTime":1769.29,"endTime":1773.49,"body":"products that are designed to be"},{"speaker":"Bryant Foster","startTime":1773.49,"endTime":1776.52,"body":"really simple, that sometimes"},{"speaker":"Bryant Foster","startTime":1773.49,"endTime":1776.52,"body":"they're too simple, right? Like,"},{"speaker":"Bryant Foster","startTime":1776.52,"endTime":1780.03,"body":"sometimes the instructions are"},{"speaker":"Bryant Foster","startTime":1776.52,"endTime":1780.03,"body":"too minimal, that you go, I"},{"speaker":"Bryant Foster","startTime":1780.03,"endTime":1782.8200000000002,"body":"don't think people are going to"},{"speaker":"Bryant Foster","startTime":1780.03,"endTime":1782.8200000000002,"body":"get, you know, one important"},{"speaker":"Bryant Foster","startTime":1782.8200000000002,"endTime":1784.95,"body":"thing about instructions is, if"},{"speaker":"Bryant Foster","startTime":1782.8200000000002,"endTime":1784.95,"body":"you're going to give people"},{"speaker":"Bryant Foster","startTime":1784.95,"endTime":1788.49,"body":"instructions, like make sure you"},{"speaker":"Bryant Foster","startTime":1784.95,"endTime":1788.49,"body":"tell them each step, because if"},{"speaker":"Bryant Foster","startTime":1788.49,"endTime":1793.1100000000001,"body":"they are relying on those which"},{"speaker":"Bryant Foster","startTime":1788.49,"endTime":1793.1100000000001,"body":"you know, sometimes the battle"},{"speaker":"Bryant Foster","startTime":1793.1100000000001,"endTime":1795.39,"body":"is just getting them to look at"},{"speaker":"Bryant Foster","startTime":1793.1100000000001,"endTime":1795.39,"body":"the instructions. And if you, if"},{"speaker":"Bryant Foster","startTime":1795.39,"endTime":1798.42,"body":"you, if you win that battle, and"},{"speaker":"Bryant Foster","startTime":1795.39,"endTime":1798.42,"body":"you get them the instructions,"},{"speaker":"Bryant Foster","startTime":1798.45,"endTime":1801.21,"body":"well, you definitely want the"},{"speaker":"Bryant Foster","startTime":1798.45,"endTime":1801.21,"body":"instructions to walk them"},{"speaker":"Bryant Foster","startTime":1801.21,"endTime":1805.8600000000001,"body":"through the process and and"},{"speaker":"Bryant Foster","startTime":1801.21,"endTime":1805.8600000000001,"body":"sometimes instructions get can"},{"speaker":"Bryant Foster","startTime":1805.8600000000001,"endTime":1810.78,"body":"be a little too designy, if you"},{"speaker":"Bryant Foster","startTime":1805.8600000000001,"endTime":1810.78,"body":"will. They might be beautiful,"},{"speaker":"Bryant Foster","startTime":1810.78,"endTime":1817.56,"body":"but they but they are not kind"},{"speaker":"Bryant Foster","startTime":1810.78,"endTime":1817.56,"body":"of task by task. And so it might"},{"speaker":"Bryant Foster","startTime":1817.56,"endTime":1820.6200000000001,"body":"skip a thing, or take for"},{"speaker":"Bryant Foster","startTime":1817.56,"endTime":1820.6200000000001,"body":"granted that it didn't"},{"speaker":"Bryant Foster","startTime":1820.6200000000001,"endTime":1823.95,"body":"communicate this one piece. And"},{"speaker":"Bryant Foster","startTime":1820.6200000000001,"endTime":1823.95,"body":"and people, if they are kind of"},{"speaker":"Bryant Foster","startTime":1823.98,"endTime":1827.94,"body":"reading those literally. Then"},{"speaker":"Bryant Foster","startTime":1823.98,"endTime":1827.94,"body":"they, they go from one thing to"},{"speaker":"Bryant Foster","startTime":1827.94,"endTime":1830.91,"body":"the next, and they, they've"},{"speaker":"Bryant Foster","startTime":1827.94,"endTime":1830.91,"body":"skipped this thing. So those are"},{"speaker":"Bryant Foster","startTime":1830.91,"endTime":1833.6100000000001,"body":"the types of things that we"},{"speaker":"Bryant Foster","startTime":1830.91,"endTime":1833.6100000000001,"body":"might catch in a curious"},{"speaker":"Bryant Foster","startTime":1833.6100000000001,"endTime":1836.4,"body":"evaluation, because we would"},{"speaker":"Bryant Foster","startTime":1833.6100000000001,"endTime":1836.4,"body":"look at and say, Okay, what are"},{"speaker":"Bryant Foster","startTime":1836.4,"endTime":1838.89,"body":"the tasks? And if I'm doing"},{"speaker":"Bryant Foster","startTime":1836.4,"endTime":1838.89,"body":"this, as someone who doesn't"},{"speaker":"Bryant Foster","startTime":1838.89,"endTime":1843.75,"body":"know, you know, if I follow"},{"speaker":"Bryant Foster","startTime":1838.89,"endTime":1843.75,"body":"those instructions, would I get?"},{"speaker":"Bryant Foster","startTime":1843.75,"endTime":1850.05,"body":"It to the the end result. And"},{"speaker":"Bryant Foster","startTime":1843.75,"endTime":1850.05,"body":"anyone can really do that, but"},{"speaker":"Bryant Foster","startTime":1850.1100000000001,"endTime":1853.6200000000001,"body":"it's just often not thought of,"},{"speaker":"Bryant Foster","startTime":1850.1100000000001,"endTime":1853.6200000000001,"body":"right? It's just, it's, it's"},{"speaker":"Bryant Foster","startTime":1853.6200000000001,"endTime":1857.6100000000001,"body":"easy to overlook in all the"},{"speaker":"Bryant Foster","startTime":1853.6200000000001,"endTime":1857.6100000000001,"body":"things that have to be done and"},{"speaker":"Bryant Foster","startTime":1857.6100000000001,"endTime":1862.5900000000001,"body":"created. So that's one way of,"},{"speaker":"Bryant Foster","startTime":1857.6100000000001,"endTime":1862.5900000000001,"body":"kind of saving some some money."},{"speaker":"Bryant Foster","startTime":1862.8,"endTime":1865.14,"body":"Because without bringing in"},{"speaker":"Bryant Foster","startTime":1862.8,"endTime":1865.14,"body":"participants, you're saving, you"},{"speaker":"Bryant Foster","startTime":1865.14,"endTime":1867.93,"body":"know, lots, lots of money not"},{"speaker":"Bryant Foster","startTime":1865.14,"endTime":1867.93,"body":"having to pay them. I'm, you"},{"speaker":"Bryant Foster","startTime":1867.93,"endTime":1872.49,"body":"know, have a space to do it. All"},{"speaker":"Bryant Foster","startTime":1867.93,"endTime":1872.49,"body":"those things would be cost"},{"speaker":"Bryant Foster","startTime":1872.49,"endTime":1874.1100000000001,"body":"savings. Yeah, that's great."},{"speaker":"Aaron Moncur","startTime":1875.31,"endTime":1880.38,"body":"So your company's"},{"speaker":"Aaron Moncur","startTime":1875.31,"endTime":1880.38,"body":"focus is, is healthcare, and"},{"speaker":"Aaron Moncur","startTime":1880.41,"endTime":1884.91,"body":"especially in healthcare, safety"},{"speaker":"Aaron Moncur","startTime":1880.41,"endTime":1884.91,"body":"is a huge, huge issue, right for"},{"speaker":"Aaron Moncur","startTime":1884.91,"endTime":1889.23,"body":"good reason. What are some of"},{"speaker":"Aaron Moncur","startTime":1884.91,"endTime":1889.23,"body":"the most critical factors?"},{"speaker":"Aaron Moncur","startTime":1889.26,"endTime":1892.2,"body":"Because a lot of our audience,"},{"speaker":"Aaron Moncur","startTime":1889.26,"endTime":1892.2,"body":"not all of them, by any means,"},{"speaker":"Aaron Moncur","startTime":1892.2,"endTime":1896.6100000000001,"body":"but a good chunk, are in the"},{"speaker":"Aaron Moncur","startTime":1892.2,"endTime":1896.6100000000001,"body":"medical device space. What are"},{"speaker":"Aaron Moncur","startTime":1896.6100000000001,"endTime":1901.89,"body":"some of the most critical"},{"speaker":"Aaron Moncur","startTime":1896.6100000000001,"endTime":1901.89,"body":"factors in ensuring medical"},{"speaker":"Aaron Moncur","startTime":1901.89,"endTime":1907.89,"body":"devices are both safe and user"},{"speaker":"Aaron Moncur","startTime":1901.89,"endTime":1907.89,"body":"friendly. Let's focus more on"},{"speaker":"Aaron Moncur","startTime":1907.89,"endTime":1910.65,"body":"the safety aspect here. Are"},{"speaker":"Aaron Moncur","startTime":1907.89,"endTime":1910.65,"body":"there kind of general rules of"},{"speaker":"Aaron Moncur","startTime":1910.65,"endTime":1911.01,"body":"thumb?"},{"speaker":"Bryant Foster","startTime":1911.19,"endTime":1915.21,"body":"Yeah, I feel like"},{"speaker":"Bryant Foster","startTime":1911.19,"endTime":1915.21,"body":"something that people are doing"},{"speaker":"Bryant Foster","startTime":1915.24,"endTime":1920.43,"body":"much better these days, or"},{"speaker":"Bryant Foster","startTime":1915.24,"endTime":1920.43,"body":"companies are is establishing."},{"speaker":"Bryant Foster","startTime":1920.5800000000002,"endTime":1924.18,"body":"And part of this is, I think"},{"speaker":"Bryant Foster","startTime":1920.5800000000002,"endTime":1924.18,"body":"FDA, for example, has been"},{"speaker":"Bryant Foster","startTime":1924.18,"endTime":1927.75,"body":"better about communicating the"},{"speaker":"Bryant Foster","startTime":1924.18,"endTime":1927.75,"body":"need for something like a use"},{"speaker":"Bryant Foster","startTime":1927.75,"endTime":1932.25,"body":"related risk analysis and having"},{"speaker":"Bryant Foster","startTime":1927.75,"endTime":1932.25,"body":"that early rather than waiting,"},{"speaker":"Bryant Foster","startTime":1933.1200000000001,"endTime":1936.99,"body":"you know, too late in the"},{"speaker":"Bryant Foster","startTime":1933.1200000000001,"endTime":1936.99,"body":"process. And so essentially, a"},{"speaker":"Bryant Foster","startTime":1936.99,"endTime":1942.0,"body":"use related risk analysis is it"},{"speaker":"Bryant Foster","startTime":1936.99,"endTime":1942.0,"body":"starts with a task analysis. So"},{"speaker":"Bryant Foster","startTime":1942.3600000000001,"endTime":1948.69,"body":"task everything from, you know,"},{"speaker":"Bryant Foster","startTime":1942.3600000000001,"endTime":1948.69,"body":"maybe even purchasing a product,"},{"speaker":"Bryant Foster","startTime":1948.75,"endTime":1954.06,"body":"unpackaging it, setting it up"},{"speaker":"Bryant Foster","startTime":1948.75,"endTime":1954.06,"body":"through use of it, disposal,"},{"speaker":"Bryant Foster","startTime":1954.45,"endTime":1959.04,"body":"every task that any user will"},{"speaker":"Bryant Foster","startTime":1954.45,"endTime":1959.04,"body":"have to perform, you know,"},{"speaker":"Bryant Foster","startTime":1959.22,"endTime":1965.6100000000001,"body":"really being granular in listing"},{"speaker":"Bryant Foster","startTime":1959.22,"endTime":1965.6100000000001,"body":"out what those tasks are and and"},{"speaker":"Bryant Foster","startTime":1965.6100000000001,"endTime":1968.25,"body":"that might change, right? So"},{"speaker":"Bryant Foster","startTime":1965.6100000000001,"endTime":1968.25,"body":"sometimes what's hard for people"},{"speaker":"Bryant Foster","startTime":1968.25,"endTime":1972.06,"body":"is to think about doing that"},{"speaker":"Bryant Foster","startTime":1968.25,"endTime":1972.06,"body":"when the design isn't complete,"},{"speaker":"Bryant Foster","startTime":1972.0900000000001,"endTime":1975.39,"body":"and the you know, the tasks"},{"speaker":"Bryant Foster","startTime":1972.0900000000001,"endTime":1975.39,"body":"might change. And I think that's"},{"speaker":"Bryant Foster","startTime":1975.39,"endTime":1977.97,"body":"okay, right? The The idea would"},{"speaker":"Bryant Foster","startTime":1975.39,"endTime":1977.97,"body":"be for this to be a living"},{"speaker":"Bryant Foster","startTime":1977.97,"endTime":1981.75,"body":"document, and so as early as"},{"speaker":"Bryant Foster","startTime":1977.97,"endTime":1981.75,"body":"possible, create this task"},{"speaker":"Bryant Foster","startTime":1981.75,"endTime":1985.26,"body":"analysis and let it evolve, let"},{"speaker":"Bryant Foster","startTime":1981.75,"endTime":1985.26,"body":"it grow with the product and the"},{"speaker":"Bryant Foster","startTime":1985.26,"endTime":1991.05,"body":"design and and so the the use"},{"speaker":"Bryant Foster","startTime":1985.26,"endTime":1991.05,"body":"related risk analysis takes that"},{"speaker":"Bryant Foster","startTime":1991.05,"endTime":1996.0900000000001,"body":"task analysis and then assigns"},{"speaker":"Bryant Foster","startTime":1991.05,"endTime":1996.0900000000001,"body":"potential harm to any of those"},{"speaker":"Bryant Foster","startTime":1996.0900000000001,"endTime":1999.66,"body":"tasks that are not performed"},{"speaker":"Bryant Foster","startTime":1996.0900000000001,"endTime":1999.66,"body":"correctly or skipped, let's say,"},{"speaker":"Bryant Foster","startTime":2000.26,"endTime":2003.8300000000002,"body":"and. And that would you know, I"},{"speaker":"Bryant Foster","startTime":2000.26,"endTime":2003.8300000000002,"body":"think companies are very"},{"speaker":"Bryant Foster","startTime":2003.8300000000002,"endTime":2007.43,"body":"familiar with risk analysis,"},{"speaker":"Bryant Foster","startTime":2003.8300000000002,"endTime":2007.43,"body":"and, you know, in things like"},{"speaker":"Bryant Foster","startTime":2007.43,"endTime":2015.17,"body":"manufacturing and all different"},{"speaker":"Bryant Foster","startTime":2007.43,"endTime":2015.17,"body":"reasons how risk could get into,"},{"speaker":"Bryant Foster","startTime":2015.2,"endTime":2020.18,"body":"you know, to the patient or the"},{"speaker":"Bryant Foster","startTime":2015.2,"endTime":2020.18,"body":"user, and the use related risk"},{"speaker":"Bryant Foster","startTime":2020.18,"endTime":2023.39,"body":"analysis would take from the big"},{"speaker":"Bryant Foster","startTime":2020.18,"endTime":2023.39,"body":"risk analysis and say, Okay, if"},{"speaker":"Bryant Foster","startTime":2023.39,"endTime":2030.02,"body":"someone doesn't clean the skin"},{"speaker":"Bryant Foster","startTime":2023.39,"endTime":2030.02,"body":"before they, you know, put this"},{"speaker":"Bryant Foster","startTime":2030.02,"endTime":2033.8,"body":"thing on. What is the what could"},{"speaker":"Bryant Foster","startTime":2030.02,"endTime":2033.8,"body":"go wrong, and then what is the"},{"speaker":"Bryant Foster","startTime":2033.8,"endTime":2037.04,"body":"severity of that harm if that"},{"speaker":"Bryant Foster","startTime":2033.8,"endTime":2037.04,"body":"happens, and that could be"},{"speaker":"Bryant Foster","startTime":2037.04,"endTime":2042.65,"body":"anything from negligible to"},{"speaker":"Bryant Foster","startTime":2037.04,"endTime":2042.65,"body":"serious harm, death and that so,"},{"speaker":"Bryant Foster","startTime":2042.65,"endTime":2045.8,"body":"having, having that, that use"},{"speaker":"Bryant Foster","startTime":2042.65,"endTime":2045.8,"body":"related risk analysis and"},{"speaker":"Bryant Foster","startTime":2045.8,"endTime":2051.5,"body":"understanding it very clearly"},{"speaker":"Bryant Foster","startTime":2045.8,"endTime":2051.5,"body":"shows you where the serious harm"},{"speaker":"Bryant Foster","startTime":2051.5,"endTime":2053.24,"body":"is. You know, that's what you"},{"speaker":"Bryant Foster","startTime":2051.5,"endTime":2053.24,"body":"really want to focus on,"},{"speaker":"Bryant Foster","startTime":2053.24,"endTime":2060.14,"body":"because, you know, if something"},{"speaker":"Bryant Foster","startTime":2053.24,"endTime":2060.14,"body":"leads to negligible harm, then"},{"speaker":"Bryant Foster","startTime":2060.14,"endTime":2064.0099999999998,"body":"you know, no harm really, then"},{"speaker":"Bryant Foster","startTime":2060.14,"endTime":2064.0099999999998,"body":"that's that's more of a nice to"},{"speaker":"Bryant Foster","startTime":2064.0099999999998,"endTime":2070.31,"body":"have in terms of safety for your"},{"speaker":"Bryant Foster","startTime":2064.0099999999998,"endTime":2070.31,"body":"FDA submission. But if something"},{"speaker":"Bryant Foster","startTime":2070.31,"endTime":2075.2,"body":"could really hurt someone or"},{"speaker":"Bryant Foster","startTime":2070.31,"endTime":2075.2,"body":"worse, then those are the types"},{"speaker":"Bryant Foster","startTime":2075.2,"endTime":2078.98,"body":"of tasks that that the FDA is"},{"speaker":"Bryant Foster","startTime":2075.2,"endTime":2078.98,"body":"going to be really, you know,"},{"speaker":"Bryant Foster","startTime":2079.0099999999998,"endTime":2082.2799999999997,"body":"keen on making sure that you"},{"speaker":"Bryant Foster","startTime":2079.0099999999998,"endTime":2082.2799999999997,"body":"have evaluated and that your"},{"speaker":"Bryant Foster","startTime":2082.2799999999997,"endTime":2084.92,"body":"design, the design of your"},{"speaker":"Bryant Foster","startTime":2082.2799999999997,"endTime":2084.92,"body":"product, kind of mitigates those"},{"speaker":"Bryant Foster","startTime":2084.92,"endTime":2087.5299999999997,"body":"issues. And, of course, the"},{"speaker":"Bryant Foster","startTime":2084.92,"endTime":2087.5299999999997,"body":"company themselves want to make"},{"speaker":"Bryant Foster","startTime":2087.5299999999997,"endTime":2092.6,"body":"sure that that, you know is is,"},{"speaker":"Bryant Foster","startTime":2087.5299999999997,"endTime":2092.6,"body":"is not those harms are being"},{"speaker":"Bryant Foster","startTime":2092.6,"endTime":2098.06,"body":"realized and and so having that"},{"speaker":"Bryant Foster","startTime":2092.6,"endTime":2098.06,"body":"early, you might be able to"},{"speaker":"Bryant Foster","startTime":2098.06,"endTime":2101.87,"body":"focus earlier in the prototyping"},{"speaker":"Bryant Foster","startTime":2098.06,"endTime":2101.87,"body":"phase on some of those critical"},{"speaker":"Bryant Foster","startTime":2101.87,"endTime":2104.42,"body":"tasks. So you know, if cleaning"},{"speaker":"Bryant Foster","startTime":2101.87,"endTime":2104.42,"body":"the skin isn't a really"},{"speaker":"Bryant Foster","startTime":2104.42,"endTime":2108.86,"body":"important thing. But let's say"},{"speaker":"Bryant Foster","startTime":2104.42,"endTime":2108.86,"body":"that holding an injection at a"},{"speaker":"Bryant Foster","startTime":2108.86,"endTime":2113.69,"body":"correct angle, let's say, is"},{"speaker":"Bryant Foster","startTime":2108.86,"endTime":2113.69,"body":"super important. Then maybe you"},{"speaker":"Bryant Foster","startTime":2113.69,"endTime":2117.02,"body":"would design those instructions"},{"speaker":"Bryant Foster","startTime":2113.69,"endTime":2117.02,"body":"and evaluate those more critical"},{"speaker":"Bryant Foster","startTime":2117.59,"endTime":2121.58,"body":"task instructions earlier in the"},{"speaker":"Bryant Foster","startTime":2117.59,"endTime":2121.58,"body":"process to again, we're trying"},{"speaker":"Bryant Foster","startTime":2121.58,"endTime":2124.79,"body":"to kind of put things to bed,"},{"speaker":"Bryant Foster","startTime":2121.58,"endTime":2124.79,"body":"like get things behind this."},{"speaker":"Bryant Foster","startTime":2124.79,"endTime":2126.9500000000003,"body":"Hey, we know this design is"},{"speaker":"Bryant Foster","startTime":2124.79,"endTime":2126.9500000000003,"body":"good. We don't have to think"},{"speaker":"Bryant Foster","startTime":2126.9500000000003,"endTime":2129.35,"body":"about it again. We can keep"},{"speaker":"Bryant Foster","startTime":2126.9500000000003,"endTime":2129.35,"body":"moving forward that design and"},{"speaker":"Bryant Foster","startTime":2129.35,"endTime":2133.01,"body":"focus on new things. And so if"},{"speaker":"Bryant Foster","startTime":2129.35,"endTime":2133.01,"body":"you have that list of what's"},{"speaker":"Bryant Foster","startTime":2133.43,"endTime":2137.96,"body":"really important, what's safety"},{"speaker":"Bryant Foster","startTime":2133.43,"endTime":2137.96,"body":"critical, kind of focusing on"},{"speaker":"Bryant Foster","startTime":2137.96,"endTime":2142.31,"body":"those tasks, making sure that"},{"speaker":"Bryant Foster","startTime":2137.96,"endTime":2142.31,"body":"you're communicating them"},{"speaker":"Bryant Foster","startTime":2142.67,"endTime":2145.34,"body":"correctly. And. And people are"},{"speaker":"Bryant Foster","startTime":2142.67,"endTime":2145.34,"body":"understanding kind of how to do"},{"speaker":"Bryant Foster","startTime":2145.34,"endTime":2149.2400000000002,"body":"those tasks as early as you can."},{"speaker":"Bryant Foster","startTime":2145.34,"endTime":2149.2400000000002,"body":"The last thing you want to do is"},{"speaker":"Bryant Foster","startTime":2149.2400000000002,"endTime":2151.94,"body":"get to the end and then realize,"},{"speaker":"Bryant Foster","startTime":2149.2400000000002,"endTime":2151.94,"body":"oh, people don't know the angle"},{"speaker":"Bryant Foster","startTime":2151.94,"endTime":2155.15,"body":"this thing's supposed to be"},{"speaker":"Bryant Foster","startTime":2151.94,"endTime":2155.15,"body":"held. We have to change the"},{"speaker":"Bryant Foster","startTime":2155.15,"endTime":2158.6,"body":"instructions, or we have to"},{"speaker":"Bryant Foster","startTime":2155.15,"endTime":2158.6,"body":"change the device, because it"},{"speaker":"Bryant Foster","startTime":2158.6,"endTime":2160.94,"body":"can't be held at that angle, but"},{"speaker":"Bryant Foster","startTime":2158.6,"endTime":2160.94,"body":"based on the way it's shaped,"},{"speaker":"Bryant Foster","startTime":2160.94,"endTime":2164.36,"body":"right like things like that can"},{"speaker":"Bryant Foster","startTime":2160.94,"endTime":2164.36,"body":"happen. So having that use"},{"speaker":"Bryant Foster","startTime":2164.36,"endTime":2167.54,"body":"related risk analysis early and"},{"speaker":"Bryant Foster","startTime":2164.36,"endTime":2167.54,"body":"letting it grow with the"},{"speaker":"Bryant Foster","startTime":2167.54,"endTime":2170.12,"body":"product, I think can really help"},{"speaker":"Aaron Moncur","startTime":2171.2000000000003,"endTime":2172.88,"body":"in engineering."},{"speaker":"Aaron Moncur","startTime":2171.2000000000003,"endTime":2172.88,"body":"There's something called an"},{"speaker":"Aaron Moncur","startTime":2172.91,"endTime":2176.36,"body":"FMEA. You heard of an FMEA?"},{"speaker":"Aaron Moncur","startTime":2172.91,"endTime":2176.36,"body":"Okay? Oh, yeah. It sounds like"},{"speaker":"Aaron Moncur","startTime":2176.36,"endTime":2178.94,"body":"that's your analog to the FMEA."},{"speaker":"Bryant Foster","startTime":2179.36,"endTime":2183.26,"body":"Yeah. And"},{"speaker":"Bryant Foster","startTime":2179.36,"endTime":2183.26,"body":"sometimes it's people will talk"},{"speaker":"Bryant Foster","startTime":2183.26,"endTime":2189.56,"body":"about a use FMEA. And you know,"},{"speaker":"Bryant Foster","startTime":2183.26,"endTime":2189.56,"body":"I think what's cleared up more"},{"speaker":"Bryant Foster","startTime":2189.59,"endTime":2196.16,"body":"in in the recent guidance"},{"speaker":"Bryant Foster","startTime":2189.59,"endTime":2196.16,"body":"documents for FDA, is is, rather"},{"speaker":"Bryant Foster","startTime":2196.16,"endTime":2198.65,"body":"than starting with the the"},{"speaker":"Bryant Foster","startTime":2196.16,"endTime":2198.65,"body":"hazards, starting with the"},{"speaker":"Bryant Foster","startTime":2198.65,"endTime":2202.34,"body":"tasks, and then assigning"},{"speaker":"Bryant Foster","startTime":2198.65,"endTime":2202.34,"body":"hazards to misuse on tasks. And"},{"speaker":"Bryant Foster","startTime":2202.34,"endTime":2204.56,"body":"I think it's just kind of a"},{"speaker":"Bryant Foster","startTime":2202.34,"endTime":2204.56,"body":"slightly different way of"},{"speaker":"Bryant Foster","startTime":2204.56,"endTime":2207.9500000000003,"body":"thinking about it, like from a"},{"speaker":"Bryant Foster","startTime":2204.56,"endTime":2207.9500000000003,"body":"use Related perspective, I like"},{"speaker":"Bryant Foster","startTime":2207.9500000000003,"endTime":2212.2400000000002,"body":"thinking of, here's all our"},{"speaker":"Bryant Foster","startTime":2207.9500000000003,"endTime":2212.2400000000002,"body":"tasks, regardless of any harm."},{"speaker":"Bryant Foster","startTime":2212.33,"endTime":2214.91,"body":"Then we can look at, okay, if"},{"speaker":"Bryant Foster","startTime":2212.33,"endTime":2214.91,"body":"they're not done right? Let's,"},{"speaker":"Bryant Foster","startTime":2215.15,"endTime":2218.15,"body":"let's think about where harm can"},{"speaker":"Bryant Foster","startTime":2215.15,"endTime":2218.15,"body":"happen. And I think they kind of"},{"speaker":"Bryant Foster","startTime":2218.57,"endTime":2221.66,"body":"like sometimes a use related"},{"speaker":"Bryant Foster","startTime":2218.57,"endTime":2221.66,"body":"risk analysis might identify a"},{"speaker":"Bryant Foster","startTime":2221.66,"endTime":2225.62,"body":"potential harm that wasn't in an"},{"speaker":"Bryant Foster","startTime":2221.66,"endTime":2225.62,"body":"FMEA, right, right? Maybe like"},{"speaker":"Bryant Foster","startTime":2225.65,"endTime":2228.05,"body":"this. So all these things kind"},{"speaker":"Bryant Foster","startTime":2225.65,"endTime":2228.05,"body":"of need to work together."},{"speaker":"Bryant Foster","startTime":2228.29,"endTime":2232.58,"body":"Something represented here might"},{"speaker":"Bryant Foster","startTime":2228.29,"endTime":2232.58,"body":"identify a hole in something"},{"speaker":"Bryant Foster","startTime":2232.58,"endTime":2237.23,"body":"else, and then, similarly,"},{"speaker":"Bryant Foster","startTime":2232.58,"endTime":2237.23,"body":"right, like some harm in a FMEA"},{"speaker":"Bryant Foster","startTime":2237.23,"endTime":2239.9900000000002,"body":"might make us go way, way. We"},{"speaker":"Bryant Foster","startTime":2237.23,"endTime":2239.9900000000002,"body":"didn't even know that was"},{"speaker":"Bryant Foster","startTime":2240.35,"endTime":2245.36,"body":"possible. And maybe it's not"},{"speaker":"Bryant Foster","startTime":2240.35,"endTime":2245.36,"body":"from misuse but, but needs to at"},{"speaker":"Bryant Foster","startTime":2245.36,"endTime":2246.38,"body":"least be considered."},{"speaker":"Aaron Moncur","startTime":2246.77,"endTime":2250.7000000000003,"body":"Yeah, I hear"},{"speaker":"Aaron Moncur","startTime":2246.77,"endTime":2250.7000000000003,"body":"people calling FMEAs femas. It's"},{"speaker":"Aaron Moncur","startTime":2250.7000000000003,"endTime":2254.42,"body":"just another way that people"},{"speaker":"Aaron Moncur","startTime":2250.7000000000003,"endTime":2254.42,"body":"refer to the same thing. FEMA"},{"speaker":"Aaron Moncur","startTime":2254.6,"endTime":2258.5,"body":"and it all is a stupid tangent."},{"speaker":"Aaron Moncur","startTime":2254.6,"endTime":2258.5,"body":"Doesn't matter at all, but it's"},{"speaker":"Aaron Moncur","startTime":2258.5,"endTime":2260.78,"body":"always bugged me that people"},{"speaker":"Aaron Moncur","startTime":2258.5,"endTime":2260.78,"body":"call her the female. Like, how"},{"speaker":"Aaron Moncur","startTime":2260.78,"endTime":2264.11,"body":"does FMEA spell female? Right?"},{"speaker":"Aaron Moncur","startTime":2260.78,"endTime":2264.11,"body":"The letters aren't arranged that"},{"speaker":"Aaron Moncur","startTime":2264.11,"endTime":2268.04,"body":"way people, yeah, but anyway, my"},{"speaker":"Aaron Moncur","startTime":2264.11,"endTime":2268.04,"body":"engineering brain just can't let"},{"speaker":"Aaron Moncur","startTime":2268.04,"endTime":2273.7400000000002,"body":"it go. FMEA, so you spent some"},{"speaker":"Aaron Moncur","startTime":2268.04,"endTime":2273.7400000000002,"body":"time working at Google X, which"},{"speaker":"Aaron Moncur","startTime":2273.7400000000002,"endTime":2278.87,"body":"is a prestigious place to be."},{"speaker":"Aaron Moncur","startTime":2273.7400000000002,"endTime":2278.87,"body":"Can you think of something you"},{"speaker":"Aaron Moncur","startTime":2278.87,"endTime":2282.41,"body":"learned there that you have"},{"speaker":"Aaron Moncur","startTime":2278.87,"endTime":2282.41,"body":"taken throughout your career?"},{"speaker":"Bryant Foster","startTime":2286.16,"endTime":2287.6,"body":"Probably, um,"},{"speaker":"Bryant Foster","startTime":2286.16,"endTime":2287.6,"body":"probably the biggest thing that"},{"speaker":"Bryant Foster","startTime":2287.6,"endTime":2292.1,"body":"I learned there. So that was the"},{"speaker":"Bryant Foster","startTime":2287.6,"endTime":2292.1,"body":"first place I worked after grad"},{"speaker":"Bryant Foster","startTime":2292.1,"endTime":2300.26,"body":"school, and I I still had"},{"speaker":"Bryant Foster","startTime":2292.1,"endTime":2300.26,"body":"visions of being a designer at"},{"speaker":"Bryant Foster","startTime":2300.26,"endTime":2305.4500000000003,"body":"that point. I think it never"},{"speaker":"Bryant Foster","startTime":2300.26,"endTime":2305.4500000000003,"body":"really occurred to me that I"},{"speaker":"Bryant Foster","startTime":2305.4500000000003,"endTime":2308.63,"body":"would be a researcher fully,"},{"speaker":"Bryant Foster","startTime":2305.4500000000003,"endTime":2308.63,"body":"even though that's kind of what"},{"speaker":"Bryant Foster","startTime":2308.63,"endTime":2312.44,"body":"I went to school for, I always"},{"speaker":"Bryant Foster","startTime":2308.63,"endTime":2312.44,"body":"picture myself more involved in"},{"speaker":"Bryant Foster","startTime":2313.43,"endTime":2320.2400000000002,"body":"coming up with ideas and for for"},{"speaker":"Bryant Foster","startTime":2313.43,"endTime":2320.2400000000002,"body":"design and Google, Google X had"},{"speaker":"Bryant Foster","startTime":2320.27,"endTime":2325.55,"body":"some incredible designers like"},{"speaker":"Bryant Foster","startTime":2320.27,"endTime":2325.55,"body":"and I just realized really"},{"speaker":"Bryant Foster","startTime":2325.55,"endTime":2330.35,"body":"quickly, okay, my role here is"},{"speaker":"Bryant Foster","startTime":2325.55,"endTime":2330.35,"body":"to be a researcher. And if I can"},{"speaker":"Bryant Foster","startTime":2330.35,"endTime":2335.87,"body":"be a good if I can provide good"},{"speaker":"Bryant Foster","startTime":2330.35,"endTime":2335.87,"body":"insights, those those folks can"},{"speaker":"Bryant Foster","startTime":2335.87,"endTime":2339.83,"body":"make it look really cool, and"},{"speaker":"Bryant Foster","startTime":2335.87,"endTime":2339.83,"body":"can actually make it happen and"},{"speaker":"Bryant Foster","startTime":2339.83,"endTime":2344.18,"body":"so much faster than I can. So"},{"speaker":"Bryant Foster","startTime":2339.83,"endTime":2344.18,"body":"yeah, I think for kind of a"},{"speaker":"Bryant Foster","startTime":2344.18,"endTime":2349.82,"body":"younger, more inexperienced. Me,"},{"speaker":"Bryant Foster","startTime":2344.18,"endTime":2349.82,"body":"it was, it was seeing how good"},{"speaker":"Bryant Foster","startTime":2349.82,"endTime":2354.9500000000003,"body":"people really are at their roles"},{"speaker":"Bryant Foster","startTime":2349.82,"endTime":2354.9500000000003,"body":"there and and then me realizing"},{"speaker":"Bryant Foster","startTime":2354.98,"endTime":2359.15,"body":"I got to be really good at this"},{"speaker":"Bryant Foster","startTime":2354.98,"endTime":2359.15,"body":"role, right? So where I design"},{"speaker":"Bryant Foster","startTime":2359.18,"endTime":2363.98,"body":"is research, like I'm designing"},{"speaker":"Bryant Foster","startTime":2359.18,"endTime":2363.98,"body":"a study because, you know, you"},{"speaker":"Bryant Foster","startTime":2363.98,"endTime":2368.06,"body":"can do a study that doesn't"},{"speaker":"Bryant Foster","startTime":2363.98,"endTime":2368.06,"body":"answer questions that you might"},{"speaker":"Bryant Foster","startTime":2368.06,"endTime":2370.4900000000002,"body":"have had, right? So I think"},{"speaker":"Bryant Foster","startTime":2368.06,"endTime":2370.4900000000002,"body":"starting with good questions"},{"speaker":"Bryant Foster","startTime":2370.67,"endTime":2375.11,"body":"saying, Okay, we need to know,"},{"speaker":"Bryant Foster","startTime":2370.67,"endTime":2375.11,"body":"you know, does this message"},{"speaker":"Bryant Foster","startTime":2375.14,"endTime":2378.23,"body":"clearly communicate this thing?"},{"speaker":"Bryant Foster","startTime":2375.14,"endTime":2378.23,"body":"And so how do we evaluate that"},{"speaker":"Bryant Foster","startTime":2378.35,"endTime":2382.64,"body":"in, you know, that's in a"},{"speaker":"Bryant Foster","startTime":2378.35,"endTime":2382.64,"body":"realistic context? Because it's,"},{"speaker":"Bryant Foster","startTime":2382.82,"endTime":2386.75,"body":"it'd be possible to, you know,"},{"speaker":"Bryant Foster","startTime":2382.82,"endTime":2386.75,"body":"do a study and come out with"},{"speaker":"Bryant Foster","startTime":2386.75,"endTime":2390.5,"body":"results, but because the the"},{"speaker":"Bryant Foster","startTime":2386.75,"endTime":2390.5,"body":"study was, you know, not"},{"speaker":"Bryant Foster","startTime":2390.5,"endTime":2394.37,"body":"realistic enough, those results"},{"speaker":"Bryant Foster","startTime":2390.5,"endTime":2394.37,"body":"might not be reliable. And now,"},{"speaker":"Bryant Foster","startTime":2394.37,"endTime":2397.67,"body":"when you put it into a more"},{"speaker":"Bryant Foster","startTime":2394.37,"endTime":2397.67,"body":"realistic study, or in the real"},{"speaker":"Bryant Foster","startTime":2397.67,"endTime":2402.53,"body":"world, it, it doesn't, you don't"},{"speaker":"Bryant Foster","startTime":2397.67,"endTime":2402.53,"body":"get the same results. So that's"},{"speaker":"Bryant Foster","startTime":2402.53,"endTime":2406.67,"body":"kind of where I've found joy in"},{"speaker":"Bryant Foster","startTime":2402.53,"endTime":2406.67,"body":"being involved in design"},{"speaker":"Bryant Foster","startTime":2406.67,"endTime":2409.88,"body":"processes, designing good"},{"speaker":"Bryant Foster","startTime":2406.67,"endTime":2409.88,"body":"studies that help answer"},{"speaker":"Bryant Foster","startTime":2409.88,"endTime":2412.55,"body":"questions that people can take"},{"speaker":"Bryant Foster","startTime":2409.88,"endTime":2412.55,"body":"and then build cool stuff"},{"speaker":"Aaron Moncur","startTime":2412.55,"endTime":2415.25,"body":"with that story"},{"speaker":"Aaron Moncur","startTime":2412.55,"endTime":2415.25,"body":"really resonates with me,"},{"speaker":"Aaron Moncur","startTime":2416.63,"endTime":2420.32,"body":"finding these designers that"},{"speaker":"Aaron Moncur","startTime":2416.63,"endTime":2420.32,"body":"were so good and made you"},{"speaker":"Aaron Moncur","startTime":2420.32,"endTime":2423.56,"body":"realize that maybe that's not my"},{"speaker":"Aaron Moncur","startTime":2420.32,"endTime":2423.56,"body":"calling. What I'm really good at"},{"speaker":"Aaron Moncur","startTime":2423.56,"endTime":2427.76,"body":"is the research, and that's"},{"speaker":"Aaron Moncur","startTime":2423.56,"endTime":2427.76,"body":"where I should focus. I've felt"},{"speaker":"Aaron Moncur","startTime":2428.4500000000003,"endTime":2431.2400000000002,"body":"kind of my whole career, like"},{"speaker":"Aaron Moncur","startTime":2428.4500000000003,"endTime":2431.2400000000002,"body":"I'm never going to be the"},{"speaker":"Aaron Moncur","startTime":2431.2400000000002,"endTime":2436.01,"body":"superstar engineer. I know"},{"speaker":"Aaron Moncur","startTime":2431.2400000000002,"endTime":2436.01,"body":"superstar engineers, and that's"},{"speaker":"Aaron Moncur","startTime":2436.01,"endTime":2440.0,"body":"not me. I'm I'm good at certain"},{"speaker":"Aaron Moncur","startTime":2436.01,"endTime":2440.0,"body":"areas, for sure, I think I"},{"speaker":"Aaron Moncur","startTime":2440.2400000000002,"endTime":2443.39,"body":"pretty darn good with mechanical"},{"speaker":"Aaron Moncur","startTime":2440.2400000000002,"endTime":2443.39,"body":"design, but there are other"},{"speaker":"Aaron Moncur","startTime":2443.39,"endTime":2448.1,"body":"areas. Is basically anything"},{"speaker":"Aaron Moncur","startTime":2443.39,"endTime":2448.1,"body":"that is associated with"},{"speaker":"Aaron Moncur","startTime":2448.31,"endTime":2453.35,"body":"electrical not me, no, no"},{"speaker":"Aaron Moncur","startTime":2448.31,"endTime":2453.35,"body":"programming, no software. Not me"},{"speaker":"Aaron Moncur","startTime":2495.22,"endTime":2498.73,"body":"at all. I'm not the guy who"},{"speaker":"Aaron Moncur","startTime":2495.22,"endTime":2498.73,"body":"knows all the physics and the"},{"speaker":"Aaron Moncur","startTime":2498.73,"endTime":2506.44,"body":"thermo and the the you know,"},{"speaker":"Aaron Moncur","startTime":2498.73,"endTime":2506.44,"body":"statics and dynamics equations I"},{"speaker":"Aaron Moncur","startTime":2506.44,"endTime":2509.11,"body":"can get around Excel well"},{"speaker":"Aaron Moncur","startTime":2506.44,"endTime":2509.11,"body":"enough, but, but I'm, I'm not a"},{"speaker":"Aaron Moncur","startTime":2509.11,"endTime":2517.87,"body":"master Excel artist and and so"},{"speaker":"Aaron Moncur","startTime":2509.11,"endTime":2517.87,"body":"over my career, I've, I've come"},{"speaker":"Aaron Moncur","startTime":2517.87,"endTime":2521.32,"body":"to accept the fact that I'm, I'm"},{"speaker":"Aaron Moncur","startTime":2517.87,"endTime":2521.32,"body":"never going to be that superstar"},{"speaker":"Aaron Moncur","startTime":2521.32,"endTime":2525.31,"body":"engineer. But you know what, I"},{"speaker":"Aaron Moncur","startTime":2521.32,"endTime":2525.31,"body":"am very good at communication"},{"speaker":"Aaron Moncur","startTime":2525.37,"endTime":2529.69,"body":"and organization and building"},{"speaker":"Aaron Moncur","startTime":2525.37,"endTime":2529.69,"body":"culture and building community."},{"speaker":"Aaron Moncur","startTime":2530.08,"endTime":2534.0099999999998,"body":"I'm, in fact, I didn't realize"},{"speaker":"Aaron Moncur","startTime":2530.08,"endTime":2534.0099999999998,"body":"how good I was at those things"},{"speaker":"Aaron Moncur","startTime":2534.04,"endTime":2537.79,"body":"because they just came natural"},{"speaker":"Aaron Moncur","startTime":2534.04,"endTime":2537.79,"body":"to me, yeah, and at a certain"},{"speaker":"Aaron Moncur","startTime":2537.79,"endTime":2541.69,"body":"point I realized, oh, that's"},{"speaker":"Aaron Moncur","startTime":2537.79,"endTime":2541.69,"body":"actually a skill that not"},{"speaker":"Aaron Moncur","startTime":2541.69,"endTime":2545.02,"body":"everyone else has, and I'm"},{"speaker":"Aaron Moncur","startTime":2541.69,"endTime":2545.02,"body":"pretty good at this. And so"},{"speaker":"Aaron Moncur","startTime":2545.02,"endTime":2548.29,"body":"combining that, of course, I"},{"speaker":"Aaron Moncur","startTime":2545.02,"endTime":2548.29,"body":"have a background, a long"},{"speaker":"Aaron Moncur","startTime":2548.29,"endTime":2551.29,"body":"background, in engineering as"},{"speaker":"Aaron Moncur","startTime":2548.29,"endTime":2551.29,"body":"well, and combining those two"},{"speaker":"Aaron Moncur","startTime":2551.29,"endTime":2554.5,"body":"things has worked out well for"},{"speaker":"Aaron Moncur","startTime":2551.29,"endTime":2554.5,"body":"me. But I think that's, I mean,"},{"speaker":"Aaron Moncur","startTime":2554.5,"endTime":2558.31,"body":"your point is a really good one."},{"speaker":"Aaron Moncur","startTime":2554.5,"endTime":2558.31,"body":"Identifying what you're not best"},{"speaker":"Aaron Moncur","startTime":2558.31,"endTime":2562.45,"body":"at is maybe as important as"},{"speaker":"Aaron Moncur","startTime":2558.31,"endTime":2562.45,"body":"identifying what you are best"},{"speaker":"Aaron Moncur","startTime":2562.45,"endTime":2562.75,"body":"at."},{"speaker":"Bryant Foster","startTime":2562.9,"endTime":2566.77,"body":"Yeah, certainly"},{"speaker":"Bryant Foster","startTime":2562.9,"endTime":2566.77,"body":"for me, yeah. I think, I mean,"},{"speaker":"Bryant Foster","startTime":2566.7999999999997,"endTime":2569.89,"body":"you probably don't give yourself"},{"speaker":"Bryant Foster","startTime":2566.7999999999997,"endTime":2569.89,"body":"enough credit, right? We do that"},{"speaker":"Bryant Foster","startTime":2569.92,"endTime":2574.0299999999997,"body":"a lot. Yeah, enough credit, and"},{"speaker":"Bryant Foster","startTime":2569.92,"endTime":2574.0299999999997,"body":"it is hard to recognize what"},{"speaker":"Bryant Foster","startTime":2574.0299999999997,"endTime":2576.97,"body":"comes easy to us, because you"},{"speaker":"Bryant Foster","startTime":2574.0299999999997,"endTime":2576.97,"body":"didn't think that. You thought"},{"speaker":"Bryant Foster","startTime":2576.97,"endTime":2580.24,"body":"everyone could do that. It would"},{"speaker":"Bryant Foster","startTime":2576.97,"endTime":2580.24,"body":"like the things that you're good"},{"speaker":"Bryant Foster","startTime":2580.24,"endTime":2583.72,"body":"at. So, you know, that's,"},{"speaker":"Bryant Foster","startTime":2580.24,"endTime":2583.72,"body":"that's, that's pretty cool."},{"speaker":"Aaron Moncur","startTime":2583.93,"endTime":2586.39,"body":"Well, tell me,"},{"speaker":"Aaron Moncur","startTime":2583.93,"endTime":2586.39,"body":"tell us a little bit about the"},{"speaker":"Aaron Moncur","startTime":2586.42,"endTime":2590.5,"body":"the process with working with a"},{"speaker":"Aaron Moncur","startTime":2586.42,"endTime":2590.5,"body":"group like research collective,"},{"speaker":"Aaron Moncur","startTime":2591.16,"endTime":2594.19,"body":"probably some listeners are"},{"speaker":"Aaron Moncur","startTime":2591.16,"endTime":2594.19,"body":"listening to this and thinking"},{"speaker":"Aaron Moncur","startTime":2594.19,"endTime":2597.52,"body":"of themselves, man, we could"},{"speaker":"Aaron Moncur","startTime":2594.19,"endTime":2597.52,"body":"really use some help from a team"},{"speaker":"Aaron Moncur","startTime":2597.52,"endTime":2601.27,"body":"like Bryant's what like, what's"},{"speaker":"Aaron Moncur","startTime":2597.52,"endTime":2601.27,"body":"the process for Working with you"},{"speaker":"Aaron Moncur","startTime":2601.27,"endTime":2607.24,"body":"and your team? The"},{"speaker":"Aaron Moncur","startTime":2607.24,"endTime":2611.77,"body":"Product Development expo or PDX,"},{"speaker":"Aaron Moncur","startTime":2607.24,"endTime":2611.77,"body":"is your chance to learn from"},{"speaker":"Aaron Moncur","startTime":2611.77,"endTime":2614.95,"body":"subject matter experts,"},{"speaker":"Aaron Moncur","startTime":2611.77,"endTime":2614.95,"body":"providing practical hands on"},{"speaker":"Aaron Moncur","startTime":2614.95,"endTime":2619.36,"body":"training for dozens of different"},{"speaker":"Aaron Moncur","startTime":2614.95,"endTime":2619.36,"body":"engineering topics, Gd and T"},{"speaker":"Aaron Moncur","startTime":2619.45,"endTime":2622.96,"body":"advanced surface modeling, DFM,"},{"speaker":"Aaron Moncur","startTime":2619.45,"endTime":2622.96,"body":"plating and finishing"},{"speaker":"Aaron Moncur","startTime":2622.96,"endTime":2626.38,"body":"techniques, programming robots,"},{"speaker":"Aaron Moncur","startTime":2622.96,"endTime":2626.38,"body":"adhesive, dispensing,"},{"speaker":"Aaron Moncur","startTime":2626.47,"endTime":2631.0299999999997,"body":"prototyping tips and tricks and"},{"speaker":"Aaron Moncur","startTime":2626.47,"endTime":2631.0299999999997,"body":"lots more. PDX happens October"},{"speaker":"Aaron Moncur","startTime":2631.06,"endTime":2637.42,"body":"21 and 22nd in Phoenix, Arizona."},{"speaker":"Aaron Moncur","startTime":2631.06,"endTime":2637.42,"body":"Learn more at PD Expo. Dot"},{"speaker":"Aaron Moncur","startTime":2637.45,"endTime":2643.36,"body":"engineer, that's p, d, e, x, p,"},{"speaker":"Aaron Moncur","startTime":2637.45,"endTime":2643.36,"body":"O. Dot engineer,"},{"speaker":"Bryant Foster","startTime":2647.44,"endTime":2651.97,"body":"yeah. I mean it,"},{"speaker":"Bryant Foster","startTime":2647.44,"endTime":2651.97,"body":"it can really vary quite a lot,"},{"speaker":"Bryant Foster","startTime":2653.62,"endTime":2658.96,"body":"just kind of an introduction"},{"speaker":"Bryant Foster","startTime":2653.62,"endTime":2658.96,"body":"call to say, to kind of identify"},{"speaker":"Bryant Foster","startTime":2658.96,"endTime":2662.35,"body":"where, where people are at. You"},{"speaker":"Bryant Foster","startTime":2658.96,"endTime":2662.35,"body":"know, sometimes, usually people"},{"speaker":"Bryant Foster","startTime":2662.35,"endTime":2669.13,"body":"are coming to us when they know"},{"speaker":"Bryant Foster","startTime":2662.35,"endTime":2669.13,"body":"they either want to design"},{"speaker":"Bryant Foster","startTime":2669.13,"endTime":2671.65,"body":"something new and they want to"},{"speaker":"Bryant Foster","startTime":2669.13,"endTime":2671.65,"body":"understand, okay, how should"},{"speaker":"Bryant Foster","startTime":2671.65,"endTime":2677.38,"body":"this thing be designed? And we"},{"speaker":"Bryant Foster","startTime":2671.65,"endTime":2677.38,"body":"can help do certain types of"},{"speaker":"Bryant Foster","startTime":2677.38,"endTime":2681.04,"body":"research to kind of look at"},{"speaker":"Bryant Foster","startTime":2677.38,"endTime":2681.04,"body":"maybe what people are doing"},{"speaker":"Bryant Foster","startTime":2681.04,"endTime":2684.19,"body":"currently, and where there's"},{"speaker":"Bryant Foster","startTime":2681.04,"endTime":2684.19,"body":"opportunities to design"},{"speaker":"Bryant Foster","startTime":2684.19,"endTime":2689.62,"body":"something to fill a void. And"},{"speaker":"Bryant Foster","startTime":2684.19,"endTime":2689.62,"body":"then, of course, if they have"},{"speaker":"Bryant Foster","startTime":2689.62,"endTime":2691.87,"body":"some sort of prototype or some"},{"speaker":"Bryant Foster","startTime":2689.62,"endTime":2691.87,"body":"sort of product that they're"},{"speaker":"Bryant Foster","startTime":2691.87,"endTime":2696.91,"body":"developing, and they want to"},{"speaker":"Bryant Foster","startTime":2691.87,"endTime":2696.91,"body":"know, you know, is this, is this"},{"speaker":"Bryant Foster","startTime":2696.97,"endTime":2702.4,"body":"usable? And then, you know, they"},{"speaker":"Bryant Foster","startTime":2696.97,"endTime":2702.4,"body":"they can contact us and talk,"},{"speaker":"Bryant Foster","startTime":2702.43,"endTime":2707.02,"body":"and we can, you know, start with"},{"speaker":"Bryant Foster","startTime":2702.43,"endTime":2707.02,"body":"this heuristic evaluation or put"},{"speaker":"Bryant Foster","startTime":2707.02,"endTime":2712.66,"body":"it in front of some users in a"},{"speaker":"Bryant Foster","startTime":2707.02,"endTime":2712.66,"body":"small study. And, you know,"},{"speaker":"Bryant Foster","startTime":2712.69,"endTime":2716.02,"body":"every once in a while, we get"},{"speaker":"Bryant Foster","startTime":2712.69,"endTime":2716.02,"body":"people contacting us who got"},{"speaker":"Bryant Foster","startTime":2716.0499999999997,"endTime":2721.39,"body":"pushback from FDA, and they the"},{"speaker":"Bryant Foster","startTime":2716.0499999999997,"endTime":2721.39,"body":"FDA setting where we need to see"},{"speaker":"Bryant Foster","startTime":2721.39,"endTime":2725.11,"body":"the results from your usability"},{"speaker":"Bryant Foster","startTime":2721.39,"endTime":2725.11,"body":"testing and and then, you know,"},{"speaker":"Bryant Foster","startTime":2725.11,"endTime":2729.13,"body":"they now they're looking for"},{"speaker":"Bryant Foster","startTime":2725.11,"endTime":2729.13,"body":"someone to help them do that,"},{"speaker":"Bryant Foster","startTime":2729.13,"endTime":2732.94,"body":"and we can certainly help in"},{"speaker":"Bryant Foster","startTime":2729.13,"endTime":2732.94,"body":"those situations as well. How"},{"speaker":"Bryant Foster","startTime":2732.94,"endTime":2733.12,"body":"about"},{"speaker":"Aaron Moncur","startTime":2733.12,"endTime":2736.66,"body":"for teams who, for"},{"speaker":"Aaron Moncur","startTime":2733.12,"endTime":2736.66,"body":"whatever reason, aren't quite"},{"speaker":"Aaron Moncur","startTime":2736.66,"endTime":2739.7799999999997,"body":"ready to engage with a team like"},{"speaker":"Aaron Moncur","startTime":2736.66,"endTime":2739.7799999999997,"body":"yours, but they know that they"},{"speaker":"Aaron Moncur","startTime":2739.7799999999997,"endTime":2745.39,"body":"need some kind of usability,"},{"speaker":"Aaron Moncur","startTime":2739.7799999999997,"endTime":2745.39,"body":"some kind of UX research. Is"},{"speaker":"Aaron Moncur","startTime":2745.39,"endTime":2748.87,"body":"there anything that, you know,"},{"speaker":"Aaron Moncur","startTime":2745.39,"endTime":2748.87,"body":"small things that non experts"},{"speaker":"Aaron Moncur","startTime":2748.9,"endTime":2753.04,"body":"can do to at least get the ball"},{"speaker":"Aaron Moncur","startTime":2748.9,"endTime":2753.04,"body":"rolling in that direction. Yeah,"},{"speaker":"Bryant Foster","startTime":2754.27,"endTime":2758.5299999999997,"body":"you know, working"},{"speaker":"Bryant Foster","startTime":2754.27,"endTime":2758.5299999999997,"body":"with a group right now that that"},{"speaker":"Bryant Foster","startTime":2758.5299999999997,"endTime":2761.7999999999997,"body":"we're just helping them do a"},{"speaker":"Bryant Foster","startTime":2758.5299999999997,"endTime":2761.7999999999997,"body":"task analysis for their product,"},{"speaker":"Bryant Foster","startTime":2762.61,"endTime":2766.6,"body":"and maybe something they they"},{"speaker":"Bryant Foster","startTime":2762.61,"endTime":2766.6,"body":"could do, but it's, I don't"},{"speaker":"Bryant Foster","startTime":2766.6,"endTime":2768.85,"body":"think it's going to cost them. I"},{"speaker":"Bryant Foster","startTime":2766.6,"endTime":2768.85,"body":"know it's not going to cost them"},{"speaker":"Bryant Foster","startTime":2768.88,"endTime":2772.54,"body":"all that much money to have us"},{"speaker":"Bryant Foster","startTime":2768.88,"endTime":2772.54,"body":"do it. And I think by you know,"},{"speaker":"Bryant Foster","startTime":2772.54,"endTime":2774.73,"body":"they're learning along the way,"},{"speaker":"Bryant Foster","startTime":2772.54,"endTime":2774.73,"body":"and maybe it's something that"},{"speaker":"Bryant Foster","startTime":2774.7599999999998,"endTime":2779.77,"body":"they in the future do"},{"speaker":"Bryant Foster","startTime":2774.7599999999998,"endTime":2779.77,"body":"themselves. But you know,"},{"speaker":"Bryant Foster","startTime":2779.7999999999997,"endTime":2784.39,"body":"anything, nothing's too small,"},{"speaker":"Bryant Foster","startTime":2779.7999999999997,"endTime":2784.39,"body":"really. And, and I've talked to"},{"speaker":"Bryant Foster","startTime":2784.39,"endTime":2788.98,"body":"groups before where. They, you"},{"speaker":"Bryant Foster","startTime":2784.39,"endTime":2788.98,"body":"know, they want to get involved,"},{"speaker":"Bryant Foster","startTime":2788.98,"endTime":2792.58,"body":"get us involved in doing stuff."},{"speaker":"Bryant Foster","startTime":2788.98,"endTime":2792.58,"body":"And then I might say, I don't"},{"speaker":"Bryant Foster","startTime":2792.58,"endTime":2795.49,"body":"think now's the right time,"},{"speaker":"Bryant Foster","startTime":2792.58,"endTime":2795.49,"body":"right like, let's get, let's get"},{"speaker":"Bryant Foster","startTime":2795.49,"endTime":2798.16,"body":"you down the road on having some"},{"speaker":"Bryant Foster","startTime":2795.49,"endTime":2798.16,"body":"prototypes, and then at that"},{"speaker":"Bryant Foster","startTime":2798.16,"endTime":2804.07,"body":"point we'll we can evaluate"},{"speaker":"Bryant Foster","startTime":2798.16,"endTime":2804.07,"body":"them. And so, yeah, it's, it"},{"speaker":"Bryant Foster","startTime":2804.07,"endTime":2807.73,"body":"kind of just depends, but it's"},{"speaker":"Bryant Foster","startTime":2804.07,"endTime":2807.73,"body":"probably never too early to at"},{"speaker":"Bryant Foster","startTime":2807.73,"endTime":2813.82,"body":"least have a conversation and"},{"speaker":"Bryant Foster","startTime":2807.73,"endTime":2813.82,"body":"and kind of setting plans for"},{"speaker":"Bryant Foster","startTime":2813.82,"endTime":2815.98,"body":"when might be a good time to"},{"speaker":"Bryant Foster","startTime":2813.82,"endTime":2815.98,"body":"have something formal,"},{"speaker":"Aaron Moncur","startTime":2816.34,"endTime":2819.79,"body":"cool, nice. Okay,"},{"speaker":"Aaron Moncur","startTime":2816.34,"endTime":2819.79,"body":"one more question, and then"},{"speaker":"Aaron Moncur","startTime":2819.82,"endTime":2823.93,"body":"we'll wrap things up here on"},{"speaker":"Aaron Moncur","startTime":2819.82,"endTime":2823.93,"body":"this episode, thinking back over"},{"speaker":"Aaron Moncur","startTime":2823.93,"endTime":2831.1,"body":"your your career. What is the"},{"speaker":"Aaron Moncur","startTime":2823.93,"endTime":2831.1,"body":"project or the accomplishment"},{"speaker":"Aaron Moncur","startTime":2831.1,"endTime":2832.9,"body":"that you're most proud of?"},{"speaker":"Bryant Foster","startTime":2834.52,"endTime":2836.41,"body":"This doesn't"},{"speaker":"Bryant Foster","startTime":2834.52,"endTime":2836.41,"body":"necessarily have to do with any"},{"speaker":"Bryant Foster","startTime":2836.41,"endTime":2843.49,"body":"sort of product project or"},{"speaker":"Bryant Foster","startTime":2836.41,"endTime":2843.49,"body":"anything, but I'm I feel very"},{"speaker":"Bryant Foster","startTime":2843.49,"endTime":2850.87,"body":"fortunate to work with the"},{"speaker":"Bryant Foster","startTime":2843.49,"endTime":2850.87,"body":"people I work and so the"},{"speaker":"Bryant Foster","startTime":2850.87,"endTime":2854.23,"body":"president of research Collective"},{"speaker":"Bryant Foster","startTime":2850.87,"endTime":2854.23,"body":"is Russ branigan, Dr Russ"},{"speaker":"Bryant Foster","startTime":2854.23,"endTime":2859.6,"body":"branigan, and he was my grad"},{"speaker":"Bryant Foster","startTime":2854.23,"endTime":2859.6,"body":"school advisor. And when I, you"},{"speaker":"Bryant Foster","startTime":2859.6,"endTime":2864.97,"body":"know, mentioned finding user"},{"speaker":"Bryant Foster","startTime":2859.6,"endTime":2864.97,"body":"experience with no background in"},{"speaker":"Bryant Foster","startTime":2864.97,"endTime":2871.0299999999997,"body":"it, he was kind enough to take a"},{"speaker":"Bryant Foster","startTime":2864.97,"endTime":2871.0299999999997,"body":"meeting with me and and then,"},{"speaker":"Bryant Foster","startTime":2871.24,"endTime":2874.81,"body":"you know, not tell me in that"},{"speaker":"Bryant Foster","startTime":2871.24,"endTime":2874.81,"body":"moment, like you don't really"},{"speaker":"Bryant Foster","startTime":2874.99,"endTime":2878.02,"body":"have any background in this, he"},{"speaker":"Bryant Foster","startTime":2874.99,"endTime":2878.02,"body":"kind of said, well, here's some"},{"speaker":"Bryant Foster","startTime":2878.02,"endTime":2880.06,"body":"things you can do to get"},{"speaker":"Bryant Foster","startTime":2878.02,"endTime":2880.06,"body":"involved. Here's some classes I"},{"speaker":"Bryant Foster","startTime":2880.06,"endTime":2883.72,"body":"would take. And then, you know,"},{"speaker":"Bryant Foster","startTime":2880.06,"endTime":2883.72,"body":"to work towards applying to the"},{"speaker":"Bryant Foster","startTime":2883.72,"endTime":2890.83,"body":"grad program. And you know that"},{"speaker":"Bryant Foster","startTime":2883.72,"endTime":2890.83,"body":"that got now I'm here, right?"},{"speaker":"Bryant Foster","startTime":2890.83,"endTime":2893.11,"body":"And so, because he was willing"},{"speaker":"Bryant Foster","startTime":2890.83,"endTime":2893.11,"body":"to take that meeting, and then"},{"speaker":"Bryant Foster","startTime":2893.11,"endTime":2897.1,"body":"we worked together through grad"},{"speaker":"Bryant Foster","startTime":2893.11,"endTime":2897.1,"body":"school, and now over 10 years"},{"speaker":"Bryant Foster","startTime":2897.1,"endTime":2901.75,"body":"later, we're still working"},{"speaker":"Bryant Foster","startTime":2897.1,"endTime":2901.75,"body":"together and and so that"},{"speaker":"Bryant Foster","startTime":2902.2,"endTime":2906.4,"body":"probably is the, like, coolest"},{"speaker":"Bryant Foster","startTime":2902.2,"endTime":2906.4,"body":"thing about it all. And then we"},{"speaker":"Bryant Foster","startTime":2906.4,"endTime":2909.97,"body":"have this great team. And you"},{"speaker":"Bryant Foster","startTime":2906.4,"endTime":2909.97,"body":"know, you know, it's it, we"},{"speaker":"Bryant Foster","startTime":2909.97,"endTime":2915.0099999999998,"body":"never knew kind of what this"},{"speaker":"Bryant Foster","startTime":2909.97,"endTime":2915.0099999999998,"body":"would be. And it's, it's grown,"},{"speaker":"Bryant Foster","startTime":2915.7599999999998,"endTime":2920.32,"body":"we say organically, and you"},{"speaker":"Bryant Foster","startTime":2915.7599999999998,"endTime":2920.32,"body":"know, it's it, we've, we've"},{"speaker":"Bryant Foster","startTime":2920.32,"endTime":2924.43,"body":"pushed it, but at the same time,"},{"speaker":"Bryant Foster","startTime":2920.32,"endTime":2924.43,"body":"you know, just kind of added"},{"speaker":"Bryant Foster","startTime":2924.52,"endTime":2930.67,"body":"people as as as we needed, and"},{"speaker":"Bryant Foster","startTime":2924.52,"endTime":2930.67,"body":"tried to always, a lot of times,"},{"speaker":"Bryant Foster","startTime":2930.67,"endTime":2934.2999999999997,"body":"when we had people that'd be"},{"speaker":"Bryant Foster","startTime":2930.67,"endTime":2934.2999999999997,"body":"like, Well, we really can't see"},{"speaker":"Bryant Foster","startTime":2934.2999999999997,"endTime":2937.12,"body":"this person not being with us."},{"speaker":"Bryant Foster","startTime":2934.2999999999997,"endTime":2937.12,"body":"So, you know, I don't know if we"},{"speaker":"Bryant Foster","startTime":2937.12,"endTime":2940.33,"body":"have the work, but let's for"},{"speaker":"Bryant Foster","startTime":2937.12,"endTime":2940.33,"body":"sure have them, and we'll figure"},{"speaker":"Bryant Foster","startTime":2940.33,"endTime":2944.0499999999997,"body":"that out. And that, you know,"},{"speaker":"Bryant Foster","startTime":2940.33,"endTime":2944.0499999999997,"body":"has, has, I think, worked well"},{"speaker":"Bryant Foster","startTime":2944.0499999999997,"endTime":2949.75,"body":"for us. And, yeah, so yeah, just"},{"speaker":"Bryant Foster","startTime":2944.0499999999997,"endTime":2949.75,"body":"working with the group that I"},{"speaker":"Bryant Foster","startTime":2949.75,"endTime":2952.99,"body":"work with is it's nothing I've"},{"speaker":"Bryant Foster","startTime":2949.75,"endTime":2952.99,"body":"done, or it's not an"},{"speaker":"Bryant Foster","startTime":2952.99,"endTime":2955.48,"body":"accomplishment. So maybe it's"},{"speaker":"Bryant Foster","startTime":2952.99,"endTime":2955.48,"body":"not really an answer your"},{"speaker":"Bryant Foster","startTime":2955.48,"endTime":2962.29,"body":"question, but I think it's, uh"},{"speaker":"Bryant Foster","startTime":2955.48,"endTime":2962.29,"body":"kind of the biggest joy of of"},{"speaker":"Bryant Foster","startTime":2962.32,"endTime":2965.02,"body":"what I'm able to do day to day."},{"speaker":"Aaron Moncur","startTime":2965.23,"endTime":2968.74,"body":"Yeah, you're"},{"speaker":"Aaron Moncur","startTime":2965.23,"endTime":2968.74,"body":"evaluating the products from all"},{"speaker":"Aaron Moncur","startTime":2968.74,"endTime":2972.07,"body":"of your customers, and at the"},{"speaker":"Aaron Moncur","startTime":2968.74,"endTime":2972.07,"body":"same time, you've been building"},{"speaker":"Aaron Moncur","startTime":2972.07,"endTime":2974.5299999999997,"body":"your own product, so to speak,"},{"speaker":"Bryant Foster","startTime":2974.65,"endTime":2980.08,"body":"yeah, yeah, no,"},{"speaker":"Bryant Foster","startTime":2974.65,"endTime":2980.08,"body":"it's true. We and you know, I'm"},{"speaker":"Bryant Foster","startTime":2980.08,"endTime":2987.94,"body":"very proud of the reputation we"},{"speaker":"Bryant Foster","startTime":2980.08,"endTime":2987.94,"body":"have in our field. That has just"},{"speaker":"Bryant Foster","startTime":2988.7799999999997,"endTime":2992.5299999999997,"body":"kind of grown, grown with us."},{"speaker":"Bryant Foster","startTime":2988.7799999999997,"endTime":2992.5299999999997,"body":"And I think we get a lot of good"},{"speaker":"Bryant Foster","startTime":2992.5299999999997,"endTime":2998.38,"body":"feedback from people about just"},{"speaker":"Bryant Foster","startTime":2992.5299999999997,"endTime":2998.38,"body":"being flexible and easy to work"},{"speaker":"Bryant Foster","startTime":2998.38,"endTime":3002.61,"body":"with. I think a lot of times it"},{"speaker":"Bryant Foster","startTime":2998.38,"endTime":3002.61,"body":"is easy. It would be easier for"},{"speaker":"Bryant Foster","startTime":3002.61,"endTime":3006.5099999999998,"body":"us to be critics of products,"},{"speaker":"Bryant Foster","startTime":3002.61,"endTime":3006.5099999999998,"body":"right? It'd be very easy for us"},{"speaker":"Bryant Foster","startTime":3006.5099999999998,"endTime":3008.67,"body":"to design studies, find"},{"speaker":"Bryant Foster","startTime":3006.5099999999998,"endTime":3008.67,"body":"problems, tell people what the"},{"speaker":"Bryant Foster","startTime":3008.67,"endTime":3013.62,"body":"problems are, and and just kind"},{"speaker":"Bryant Foster","startTime":3008.67,"endTime":3013.62,"body":"of cut and dry, no emotion. But"},{"speaker":"Bryant Foster","startTime":3013.71,"endTime":3017.46,"body":"I feel like we it's not"},{"speaker":"Bryant Foster","startTime":3013.71,"endTime":3017.46,"body":"something we necessarily would"},{"speaker":"Bryant Foster","startTime":3017.46,"endTime":3020.31,"body":"try to do. We just were more"},{"speaker":"Bryant Foster","startTime":3017.46,"endTime":3020.31,"body":"naturally interested in being"},{"speaker":"Bryant Foster","startTime":3020.4,"endTime":3023.37,"body":"kind of partnering with with"},{"speaker":"Bryant Foster","startTime":3020.4,"endTime":3023.37,"body":"people. And so, you know, that"},{"speaker":"Bryant Foster","startTime":3023.37,"endTime":3026.0099999999998,"body":"requires us to be a little bit"},{"speaker":"Bryant Foster","startTime":3023.37,"endTime":3026.0099999999998,"body":"more flexible. You know,"},{"speaker":"Bryant Foster","startTime":3026.0099999999998,"endTime":3030.81,"body":"timelines change all the time."},{"speaker":"Bryant Foster","startTime":3026.0099999999998,"endTime":3030.81,"body":"Goals change. People ask to"},{"speaker":"Bryant Foster","startTime":3030.87,"endTime":3034.44,"body":"throw things into studies at the"},{"speaker":"Bryant Foster","startTime":3030.87,"endTime":3034.44,"body":"last minute, and it it would be"},{"speaker":"Bryant Foster","startTime":3034.44,"endTime":3037.32,"body":"much easier just to say, No,"},{"speaker":"Bryant Foster","startTime":3034.44,"endTime":3037.32,"body":"we've got this thing designed"},{"speaker":"Bryant Foster","startTime":3037.32,"endTime":3040.62,"body":"this how we're going to do it."},{"speaker":"Bryant Foster","startTime":3037.32,"endTime":3040.62,"body":"But kind of accommodating those"},{"speaker":"Bryant Foster","startTime":3040.62,"endTime":3045.54,"body":"things is has led to getting a"},{"speaker":"Bryant Foster","startTime":3040.62,"endTime":3045.54,"body":"lot of feedback, of being easy"},{"speaker":"Bryant Foster","startTime":3045.54,"endTime":3049.41,"body":"to work with and and being"},{"speaker":"Bryant Foster","startTime":3045.54,"endTime":3049.41,"body":"flexible, and I don't think we"},{"speaker":"Bryant Foster","startTime":3049.44,"endTime":3050.94,"body":"want to have it any other way."},{"speaker":"Aaron Moncur","startTime":3052.47,"endTime":3055.77,"body":"How can people get"},{"speaker":"Aaron Moncur","startTime":3052.47,"endTime":3055.77,"body":"a hold of you, whether it's to"},{"speaker":"Aaron Moncur","startTime":3055.7999999999997,"endTime":3060.21,"body":"talk about engaging"},{"speaker":"Aaron Moncur","startTime":3055.7999999999997,"endTime":3060.21,"body":"professionally on a project or,"},{"speaker":"Aaron Moncur","startTime":3060.24,"endTime":3063.33,"body":"you know, maybe there's someone"},{"speaker":"Aaron Moncur","startTime":3060.24,"endTime":3063.33,"body":"out there listening right now,"},{"speaker":"Aaron Moncur","startTime":3063.5099999999998,"endTime":3069.42,"body":"who is the Brian Foster in in"},{"speaker":"Aaron Moncur","startTime":3063.5099999999998,"endTime":3069.42,"body":"waiting, right? Doesn't"},{"speaker":"Aaron Moncur","startTime":3069.42,"endTime":3072.45,"body":"necessarily have that human"},{"speaker":"Aaron Moncur","startTime":3069.42,"endTime":3072.45,"body":"factors background, but, man,"},{"speaker":"Aaron Moncur","startTime":3072.45,"endTime":3075.33,"body":"that sounds so cool. I'd love to"},{"speaker":"Aaron Moncur","startTime":3072.45,"endTime":3075.33,"body":"get into that, and maybe Brian"},{"speaker":"Aaron Moncur","startTime":3075.33,"endTime":3078.84,"body":"can give me some some advice."},{"speaker":"Aaron Moncur","startTime":3075.33,"endTime":3078.84,"body":"How should people get in touch"},{"speaker":"Aaron Moncur","startTime":3078.84,"endTime":3079.23,"body":"with you?"},{"speaker":"Bryant Foster","startTime":3080.31,"endTime":3085.08,"body":"Um, I mean, so"},{"speaker":"Bryant Foster","startTime":3080.31,"endTime":3085.08,"body":"our website is research, hyphen,"},{"speaker":"Bryant Foster","startTime":3085.08,"endTime":3092.43,"body":"collect. Collective.com and and"},{"speaker":"Bryant Foster","startTime":3085.08,"endTime":3092.43,"body":"my email and LinkedIn are on"},{"speaker":"Bryant Foster","startTime":3092.43,"endTime":3096.5099999999998,"body":"there. My email, Bryant at"},{"speaker":"Bryant Foster","startTime":3092.43,"endTime":3096.5099999999998,"body":"research, hyphen, collective,"},{"speaker":"Bryant Foster","startTime":3096.7799999999997,"endTime":3104.19,"body":"Bryant, B, R, Y, a n t, those"},{"speaker":"Bryant Foster","startTime":3096.7799999999997,"endTime":3104.19,"body":"are probably the best ways. And"},{"speaker":"Bryant Foster","startTime":3104.19,"endTime":3108.72,"body":"yeah, I do. I certainly love"},{"speaker":"Bryant Foster","startTime":3104.19,"endTime":3108.72,"body":"talking to people about various"},{"speaker":"Bryant Foster","startTime":3108.72,"endTime":3111.57,"body":"projects, but but also people"},{"speaker":"Bryant Foster","startTime":3108.72,"endTime":3111.57,"body":"interested in the field. You"},{"speaker":"Bryant Foster","startTime":3111.57,"endTime":3115.41,"body":"know, I think that's I'll be"},{"speaker":"Bryant Foster","startTime":3111.57,"endTime":3115.41,"body":"very open to having those types"},{"speaker":"Bryant Foster","startTime":3115.41,"endTime":3116.25,"body":"of conversations."},{"speaker":"Aaron Moncur","startTime":3116.49,"endTime":3119.0099999999998,"body":"Fantastic. All"},{"speaker":"Aaron Moncur","startTime":3116.49,"endTime":3119.0099999999998,"body":"right. Well, Bryant, thank you"},{"speaker":"Aaron Moncur","startTime":3119.04,"endTime":3125.04,"body":"again for appearing on the being"},{"speaker":"Aaron Moncur","startTime":3119.04,"endTime":3125.04,"body":"an engineer podcast and sharing"},{"speaker":"Aaron Moncur","startTime":3125.07,"endTime":3128.82,"body":"all about human factors and user"},{"speaker":"Aaron Moncur","startTime":3125.07,"endTime":3128.82,"body":"experience and all the fun"},{"speaker":"Aaron Moncur","startTime":3129.09,"endTime":3133.23,"body":"insights and stories that you've"},{"speaker":"Aaron Moncur","startTime":3129.09,"endTime":3133.23,"body":"collected over over your time at"},{"speaker":"Aaron Moncur","startTime":3133.2599999999998,"endTime":3136.89,"body":"research collective and before."},{"speaker":"Aaron Moncur","startTime":3133.2599999999998,"endTime":3136.89,"body":"So really appreciate you having"},{"speaker":"Aaron Moncur","startTime":3136.89,"endTime":3138.36,"body":"you here, and thank you again."},{"speaker":"Bryant Foster","startTime":3138.58,"endTime":3139.72,"body":"Yeah, thanks for"},{"speaker":"Bryant Foster","startTime":3138.58,"endTime":3139.72,"body":"having me here."},{"speaker":"Aaron Moncur","startTime":3141.04,"endTime":3144.52,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3141.04,"endTime":3144.52,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3144.58,"endTime":3147.42,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3144.58,"endTime":3147.42,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3147.48,"endTime":3150.7799999999997,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":3147.48,"endTime":3150.7799999999997,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3150.84,"endTime":3154.32,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":3150.84,"endTime":3154.32,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":3154.5,"endTime":3158.16,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":3154.5,"endTime":3158.16,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":3158.16,"endTime":3162.0,"body":"product design and R and D"},{"speaker":"Aaron Moncur","startTime":3158.16,"endTime":3162.0,"body":"services. Visit us at Team"},{"speaker":"Aaron Moncur","startTime":3162.12,"endTime":3167.42,"body":"pipeline.us. To join a vibrant"},{"speaker":"Aaron Moncur","startTime":3162.12,"endTime":3167.42,"body":"community of engineers online"},{"speaker":"Aaron Moncur","startTime":3167.48,"endTime":3171.56,"body":"visit the wave dot engineer,"},{"speaker":"Aaron Moncur","startTime":3167.48,"endTime":3171.56,"body":"thank you for listening. You."}]}