{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.0,"endTime":3.54,"body":"If you're the most"},{"speaker":"Aaron Moncur","startTime":0.0,"endTime":3.54,"body":"skilled engineer in the room"},{"speaker":"Aaron Moncur","startTime":3.54,"endTime":6.9,"body":"when it comes to technical"},{"speaker":"Aaron Moncur","startTime":3.54,"endTime":6.9,"body":"skills, there's but your"},{"speaker":"Aaron Moncur","startTime":6.9,"endTime":10.08,"body":"communication, your soft skills"},{"speaker":"Aaron Moncur","startTime":6.9,"endTime":10.08,"body":"are not that great. There is a"},{"speaker":"Aaron Moncur","startTime":10.08,"endTime":14.94,"body":"bar beyond which you really"},{"speaker":"Aaron Moncur","startTime":10.08,"endTime":14.94,"body":"can't progress as an engineer in"},{"speaker":"Aaron Moncur","startTime":14.94,"endTime":18.96,"body":"any organization. But if your"},{"speaker":"Aaron Moncur","startTime":14.94,"endTime":18.96,"body":"technical skills are good"},{"speaker":"Aaron Moncur","startTime":18.96,"endTime":21.84,"body":"enough, you know maybe they're"},{"speaker":"Aaron Moncur","startTime":18.96,"endTime":21.84,"body":"not as good as that smartest guy"},{"speaker":"Aaron Moncur","startTime":21.84,"endTime":25.065,"body":"in the room, but they're 80"},{"speaker":"Aaron Moncur","startTime":21.84,"endTime":25.065,"body":"percentile or something like"},{"speaker":"Aaron Moncur","startTime":25.065,"endTime":28.245,"body":"that. They're good enough, and"},{"speaker":"Aaron Moncur","startTime":25.065,"endTime":28.245,"body":"your soft skills are really"},{"speaker":"Aaron Moncur","startTime":28.245,"endTime":31.185,"body":"excellent. I mean, you're in the"},{"speaker":"Aaron Moncur","startTime":28.245,"endTime":31.185,"body":"top 5% when it comes to"},{"speaker":"Aaron Moncur","startTime":31.185,"endTime":34.665,"body":"communication and soft skills."},{"speaker":"Aaron Moncur","startTime":31.185,"endTime":34.665,"body":"There's almost no limit to how"},{"speaker":"Aaron Moncur","startTime":34.665,"endTime":36.765,"body":"far you can go in your career."},{"speaker":"Aaron Moncur","startTime":50.43,"endTime":54.09,"body":"Hello and welcome to another"},{"speaker":"Aaron Moncur","startTime":50.43,"endTime":54.09,"body":"exciting episode of The being an"},{"speaker":"Aaron Moncur","startTime":54.09,"endTime":57.39,"body":"engineer podcast today, I've got"},{"speaker":"Aaron Moncur","startTime":54.09,"endTime":57.39,"body":"my partner in crime, Brad"},{"speaker":"Aaron Moncur","startTime":57.39,"endTime":61.29,"body":"Hirayama, with me, and we are"},{"speaker":"Aaron Moncur","startTime":57.39,"endTime":61.29,"body":"going to be discussing some"},{"speaker":"Aaron Moncur","startTime":61.29,"endTime":66.09,"body":"lessons learned over the past"},{"speaker":"Aaron Moncur","startTime":61.29,"endTime":66.09,"body":"300 plus episodes on the being"},{"speaker":"Aaron Moncur","startTime":66.09,"endTime":70.41,"body":"an engineer podcast. Brad,"},{"speaker":"Aaron Moncur","startTime":66.09,"endTime":70.41,"body":"welcome again to the show."},{"speaker":"Brad Hirayama","startTime":71.28,"endTime":74.22,"body":"Thank you, Aaron,"},{"speaker":"Brad Hirayama","startTime":71.28,"endTime":74.22,"body":"and a good morning. Well, good"},{"speaker":"Brad Hirayama","startTime":74.22,"endTime":79.32,"body":"morning for me to everybody"},{"speaker":"Brad Hirayama","startTime":74.22,"endTime":79.32,"body":"here. You know, Aaron, I've been"},{"speaker":"Brad Hirayama","startTime":79.32,"endTime":82.58,"body":"really excited to do this"},{"speaker":"Brad Hirayama","startTime":79.32,"endTime":82.58,"body":"episode with you. You've spent"},{"speaker":"Brad Hirayama","startTime":82.58,"endTime":86.9,"body":"the last what going on, six"},{"speaker":"Brad Hirayama","startTime":82.58,"endTime":86.9,"body":"years now, talking to some"},{"speaker":"Brad Hirayama","startTime":86.96,"endTime":91.1,"body":"absolutely amazing guests,"},{"speaker":"Brad Hirayama","startTime":86.96,"endTime":91.1,"body":"having people share their"},{"speaker":"Brad Hirayama","startTime":91.1,"endTime":95.3,"body":"experiences, their wins, some of"},{"speaker":"Brad Hirayama","startTime":91.1,"endTime":95.3,"body":"their failures, what they've"},{"speaker":"Brad Hirayama","startTime":95.3,"endTime":99.62,"body":"learned with us and over the"},{"speaker":"Brad Hirayama","startTime":95.3,"endTime":99.62,"body":"last 300 or so episodes, you've"},{"speaker":"Brad Hirayama","startTime":99.62,"endTime":104.86,"body":"gathered so much insight from"},{"speaker":"Brad Hirayama","startTime":99.62,"endTime":104.86,"body":"the 300 plus engineers that"},{"speaker":"Brad Hirayama","startTime":104.86,"endTime":109.54,"body":"you've spoken through. So today"},{"speaker":"Brad Hirayama","startTime":104.86,"endTime":109.54,"body":"I really wanted to flip the mic"},{"speaker":"Brad Hirayama","startTime":109.54,"endTime":114.04,"body":"around. You've been the"},{"speaker":"Brad Hirayama","startTime":109.54,"endTime":114.04,"body":"interviewer for most of these"},{"speaker":"Brad Hirayama","startTime":114.04,"endTime":120.6,"body":"episodes, and so I wanted you to"},{"speaker":"Brad Hirayama","startTime":114.04,"endTime":120.6,"body":"share with us what are some of"},{"speaker":"Brad Hirayama","startTime":121.86,"endTime":125.22,"body":"your greatest insights that"},{"speaker":"Brad Hirayama","startTime":121.86,"endTime":125.22,"body":"you've picked up from these 300"},{"speaker":"Brad Hirayama","startTime":125.7,"endTime":129.84,"body":"episodes. And I'm not talking"},{"speaker":"Brad Hirayama","startTime":125.7,"endTime":129.84,"body":"necessarily just about like, you"},{"speaker":"Brad Hirayama","startTime":129.84,"endTime":133.5,"body":"know this one quote that stood"},{"speaker":"Brad Hirayama","startTime":129.84,"endTime":133.5,"body":"out to you from this one guest,"},{"speaker":"Brad Hirayama","startTime":133.5,"endTime":136.8,"body":"but let's look big picture."},{"speaker":"Brad Hirayama","startTime":133.5,"endTime":136.8,"body":"Let's zoom out a little bit."},{"speaker":"Brad Hirayama","startTime":136.8,"endTime":140.3,"body":"What are the patterns that you,"},{"speaker":"Brad Hirayama","startTime":136.8,"endTime":140.3,"body":"that you have seen that keep"},{"speaker":"Brad Hirayama","startTime":140.3,"endTime":146.72,"body":"showing up. What are some of the"},{"speaker":"Brad Hirayama","startTime":140.3,"endTime":146.72,"body":"lessons that you've really been"},{"speaker":"Brad Hirayama","startTime":146.78,"endTime":152.48,"body":"able to distill from the last"},{"speaker":"Brad Hirayama","startTime":146.78,"endTime":152.48,"body":"300 plus episodes that we should"},{"speaker":"Brad Hirayama","startTime":152.48,"endTime":157.46,"body":"carry forward as engineers, as"},{"speaker":"Brad Hirayama","startTime":152.48,"endTime":157.46,"body":"we grow in our career? I'm"},{"speaker":"Brad Hirayama","startTime":157.46,"endTime":160.84,"body":"really excited to see and to"},{"speaker":"Brad Hirayama","startTime":157.46,"endTime":160.84,"body":"hear what you have to say,"},{"speaker":"Brad Hirayama","startTime":161.62,"endTime":165.34,"body":"because I think from the minimal"},{"speaker":"Brad Hirayama","startTime":161.62,"endTime":165.34,"body":"amount of episodes that I've"},{"speaker":"Brad Hirayama","startTime":165.34,"endTime":169.12,"body":"listened to, I've already"},{"speaker":"Brad Hirayama","startTime":165.34,"endTime":169.12,"body":"learned a lot, so I'm sure that"},{"speaker":"Brad Hirayama","startTime":169.12,"endTime":171.94,"body":"you have some great wisdom to"},{"speaker":"Brad Hirayama","startTime":169.12,"endTime":171.94,"body":"distill with us today."},{"speaker":"Aaron Moncur","startTime":172.78,"endTime":176.02,"body":"Yeah, thank you,"},{"speaker":"Aaron Moncur","startTime":172.78,"endTime":176.02,"body":"and really, all the credit goes"},{"speaker":"Aaron Moncur","startTime":176.02,"endTime":178.9,"body":"to all these amazing guests that"},{"speaker":"Aaron Moncur","startTime":176.02,"endTime":178.9,"body":"we've had on the show who have"},{"speaker":"Aaron Moncur","startTime":178.9,"endTime":183.9,"body":"shared their hard earned"},{"speaker":"Aaron Moncur","startTime":178.9,"endTime":183.9,"body":"insights and wisdom with me and"},{"speaker":"Aaron Moncur","startTime":183.9,"endTime":189.48,"body":"with our audience. So I've"},{"speaker":"Aaron Moncur","startTime":183.9,"endTime":189.48,"body":"thought through, you know, the"},{"speaker":"Aaron Moncur","startTime":190.56,"endTime":193.92,"body":"going on six years of episodes,"},{"speaker":"Aaron Moncur","startTime":190.56,"endTime":193.92,"body":"I think we're up close to 350"},{"speaker":"Aaron Moncur","startTime":194.82,"endTime":199.44,"body":"episodes at this point, and"},{"speaker":"Aaron Moncur","startTime":194.82,"endTime":199.44,"body":"tried to extract the five most"},{"speaker":"Aaron Moncur","startTime":199.44,"endTime":203.84,"body":"important lessons that I think"},{"speaker":"Aaron Moncur","startTime":199.44,"endTime":203.84,"body":"engineers can take from all of"},{"speaker":"Aaron Moncur","startTime":203.84,"endTime":208.04,"body":"the wonderful experiences and"},{"speaker":"Aaron Moncur","startTime":203.84,"endTime":208.04,"body":"content that has been shared by"},{"speaker":"Aaron Moncur","startTime":208.1,"endTime":213.02,"body":"our guests, and to provide a"},{"speaker":"Aaron Moncur","startTime":208.1,"endTime":213.02,"body":"little bit of context here this,"},{"speaker":"Aaron Moncur","startTime":213.38,"endTime":217.16,"body":"these key takeaways for me."},{"speaker":"Aaron Moncur","startTime":213.38,"endTime":217.16,"body":"These are the things that"},{"speaker":"Aaron Moncur","startTime":217.16,"endTime":221.56,"body":"engineers who really want to"},{"speaker":"Aaron Moncur","startTime":217.16,"endTime":221.56,"body":"grow in their in their role who"},{"speaker":"Aaron Moncur","startTime":221.56,"endTime":227.74,"body":"want to grow as as engineers, as"},{"speaker":"Aaron Moncur","startTime":221.56,"endTime":227.74,"body":"professionals should understand"},{"speaker":"Aaron Moncur","startTime":227.74,"endTime":233.56,"body":"and internalize and use to"},{"speaker":"Aaron Moncur","startTime":227.74,"endTime":233.56,"body":"facilitate that growth. So the"},{"speaker":"Aaron Moncur","startTime":233.56,"endTime":242.88,"body":"first one, the first one is, of"},{"speaker":"Aaron Moncur","startTime":233.56,"endTime":242.88,"body":"course, technical proficiency is"},{"speaker":"Aaron Moncur","startTime":242.88,"endTime":245.34,"body":"always going to be important,"},{"speaker":"Aaron Moncur","startTime":242.88,"endTime":245.34,"body":"right? You can't be an engineer"},{"speaker":"Aaron Moncur","startTime":245.34,"endTime":249.9,"body":"if you don't have the technical"},{"speaker":"Aaron Moncur","startTime":245.34,"endTime":249.9,"body":"chops. That's just a given. But"},{"speaker":"Aaron Moncur","startTime":249.9,"endTime":255.12,"body":"that's kind of the like minimum"},{"speaker":"Aaron Moncur","startTime":249.9,"endTime":255.12,"body":"bar to to enter right the field"},{"speaker":"Aaron Moncur","startTime":255.18,"endTime":259.56,"body":"of engineering. And if you"},{"speaker":"Aaron Moncur","startTime":255.18,"endTime":259.56,"body":"really want to be not just an"},{"speaker":"Aaron Moncur","startTime":259.56,"endTime":264.8,"body":"effective technical team player,"},{"speaker":"Aaron Moncur","startTime":259.56,"endTime":264.8,"body":"but an effective team member or"},{"speaker":"Aaron Moncur","startTime":264.8,"endTime":268.94,"body":"part of your organization, it is"},{"speaker":"Aaron Moncur","startTime":264.8,"endTime":268.94,"body":"so important to understand the"},{"speaker":"Aaron Moncur","startTime":268.94,"endTime":274.1,"body":"business, not just the"},{"speaker":"Aaron Moncur","startTime":268.94,"endTime":274.1,"body":"engineering. And I think we're"},{"speaker":"Aaron Moncur","startTime":274.1,"endTime":278.3,"body":"never taught anything about"},{"speaker":"Aaron Moncur","startTime":274.1,"endTime":278.3,"body":"business going to school to be"},{"speaker":"Aaron Moncur","startTime":278.36,"endTime":280.72,"body":"an engineer, which is"},{"speaker":"Aaron Moncur","startTime":278.36,"endTime":280.72,"body":"reasonable, right? We're going"},{"speaker":"Aaron Moncur","startTime":280.72,"endTime":284.56,"body":"to school to become engineers,"},{"speaker":"Aaron Moncur","startTime":280.72,"endTime":284.56,"body":"not not business leaders, but"},{"speaker":"Aaron Moncur","startTime":285.4,"endTime":289.96,"body":"growth never stops as a"},{"speaker":"Aaron Moncur","startTime":285.4,"endTime":289.96,"body":"professional, and this is one of"},{"speaker":"Aaron Moncur","startTime":289.96,"endTime":295.3,"body":"those key elements that will"},{"speaker":"Aaron Moncur","startTime":289.96,"endTime":295.3,"body":"catapult your your growth as an"},{"speaker":"Aaron Moncur","startTime":295.3,"endTime":298.06,"body":"engineer, your advancement"},{"speaker":"Aaron Moncur","startTime":295.3,"endTime":298.06,"body":"within your organization, if you"},{"speaker":"Aaron Moncur","startTime":298.06,"endTime":304.98,"body":"can beyond just pro. Provide"},{"speaker":"Aaron Moncur","startTime":298.06,"endTime":304.98,"body":"technical support and skill sets"},{"speaker":"Aaron Moncur","startTime":304.98,"endTime":308.52,"body":"to your team if you can"},{"speaker":"Aaron Moncur","startTime":304.98,"endTime":308.52,"body":"understand the business that is"},{"speaker":"Aaron Moncur","startTime":308.82,"endTime":312.66,"body":"huge. And Brad, I think you're"},{"speaker":"Aaron Moncur","startTime":308.82,"endTime":312.66,"body":"going through some of this right"},{"speaker":"Aaron Moncur","startTime":312.66,"endTime":314.16,"body":"now in your current role."},{"speaker":"Brad Hirayama","startTime":314.219,"endTime":316.079,"body":"Yeah, you know."},{"speaker":"Brad Hirayama","startTime":314.219,"endTime":316.079,"body":"And this is really interesting,"},{"speaker":"Brad Hirayama","startTime":316.079,"endTime":319.319,"body":"and something that, yeah, I"},{"speaker":"Brad Hirayama","startTime":316.079,"endTime":319.319,"body":"don't think you're ever going to"},{"speaker":"Brad Hirayama","startTime":319.319,"endTime":322.639,"body":"learn in college. 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I've gotten an"},{"speaker":"Brad Hirayama","startTime":328.579,"endTime":333.679,"body":"opportunity because of that, to"},{"speaker":"Brad Hirayama","startTime":328.579,"endTime":333.679,"body":"hone the fundamental technical"},{"speaker":"Brad Hirayama","startTime":333.679,"endTime":337.879,"body":"skills that you're that you're"},{"speaker":"Brad Hirayama","startTime":333.679,"endTime":337.879,"body":"talking about, but also to have"},{"speaker":"Brad Hirayama","startTime":338.119,"endTime":342.519,"body":"one eye on what does the"},{"speaker":"Brad Hirayama","startTime":338.119,"endTime":342.519,"body":"business really need, and being"},{"speaker":"Brad Hirayama","startTime":342.519,"endTime":346.659,"body":"allowed to ask questions about"},{"speaker":"Brad Hirayama","startTime":342.519,"endTime":346.659,"body":"why certain decisions were being"},{"speaker":"Brad Hirayama","startTime":346.659,"endTime":354.219,"body":"made. 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Those are all"},{"speaker":"Brad Hirayama","startTime":363.959,"endTime":369.359,"body":"different business contexts that"},{"speaker":"Brad Hirayama","startTime":363.959,"endTime":369.359,"body":"as engineers, you need to"},{"speaker":"Brad Hirayama","startTime":369.359,"endTime":375.599,"body":"understand, because sometimes"},{"speaker":"Brad Hirayama","startTime":369.359,"endTime":375.599,"body":"what you think is quote, unquote"},{"speaker":"Brad Hirayama","startTime":375.599,"endTime":380.239,"body":"best maybe doesn't fit that"},{"speaker":"Brad Hirayama","startTime":375.599,"endTime":380.239,"body":"current business landscape and"},{"speaker":"Brad Hirayama","startTime":380.419,"endTime":383.059,"body":"and I think I'm, I'm going"},{"speaker":"Brad Hirayama","startTime":380.419,"endTime":383.059,"body":"through that right right now,"},{"speaker":"Brad Hirayama","startTime":383.119,"endTime":387.319,"body":"working at a startup. You know,"},{"speaker":"Brad Hirayama","startTime":383.119,"endTime":387.319,"body":"there's so many levers that"},{"speaker":"Brad Hirayama","startTime":387.319,"endTime":392.179,"body":"could be pulled to make our"},{"speaker":"Brad Hirayama","startTime":387.319,"endTime":392.179,"body":"design better, if you will, but"},{"speaker":"Brad Hirayama","startTime":392.239,"endTime":396.019,"body":"where the business currently"},{"speaker":"Brad Hirayama","startTime":392.239,"endTime":396.019,"body":"sits, it just doesn't make sense"},{"speaker":"Brad Hirayama","startTime":396.019,"endTime":400.359,"body":"to spend all of that time,"},{"speaker":"Brad Hirayama","startTime":396.019,"endTime":400.359,"body":"money, resources in order to do"},{"speaker":"Brad Hirayama","startTime":401.619,"endTime":409.479,"body":"the best thing we've had to make"},{"speaker":"Brad Hirayama","startTime":401.619,"endTime":409.479,"body":"decisions about, how do we make"},{"speaker":"Brad Hirayama","startTime":409.479,"endTime":413.559,"body":"this the best for our current"},{"speaker":"Brad Hirayama","startTime":409.479,"endTime":413.559,"body":"business? And, you know, I read"},{"speaker":"Brad Hirayama","startTime":413.559,"endTime":420.599,"body":"a book a couple of years ago. It"},{"speaker":"Brad Hirayama","startTime":413.559,"endTime":420.599,"body":"was by Ben Horowitz. The hard"},{"speaker":"Brad Hirayama","startTime":420.599,"endTime":423.899,"body":"thing about hard things, he's"},{"speaker":"Brad Hirayama","startTime":420.599,"endTime":423.899,"body":"one of the premier Venture"},{"speaker":"Brad Hirayama","startTime":423.899,"endTime":429.059,"body":"Partners over in the in the Bay"},{"speaker":"Brad Hirayama","startTime":423.899,"endTime":429.059,"body":"Area, but his thing is, he"},{"speaker":"Brad Hirayama","startTime":429.119,"endTime":434.939,"body":"always preaches that the best"},{"speaker":"Brad Hirayama","startTime":429.119,"endTime":434.939,"body":"product doesn't always win, but"},{"speaker":"Brad Hirayama","startTime":434.939,"endTime":439.379,"body":"the best business does. And I"},{"speaker":"Brad Hirayama","startTime":434.939,"endTime":439.379,"body":"think what he's trying to say,"},{"speaker":"Brad Hirayama","startTime":439.379,"endTime":444.199,"body":"and what I really took up. Took"},{"speaker":"Brad Hirayama","startTime":439.379,"endTime":444.199,"body":"away from that is that you can"},{"speaker":"Brad Hirayama","startTime":444.199,"endTime":448.459,"body":"have the best, most innovative,"},{"speaker":"Brad Hirayama","startTime":444.199,"endTime":448.459,"body":"cool idea, but if it really"},{"speaker":"Brad Hirayama","startTime":448.459,"endTime":454.639,"body":"doesn't fit the context of where"},{"speaker":"Brad Hirayama","startTime":448.459,"endTime":454.639,"body":"your business is, it doesn't"},{"speaker":"Brad Hirayama","startTime":454.639,"endTime":459.799,"body":"matter. 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And"},{"speaker":"Brad Hirayama","startTime":473.199,"endTime":476.859,"body":"for the business, the"},{"speaker":"Brad Hirayama","startTime":476.859,"endTime":479.679,"body":"engineering leaders out there,"},{"speaker":"Brad Hirayama","startTime":476.859,"endTime":479.679,"body":"people that are leading"},{"speaker":"Brad Hirayama","startTime":479.679,"endTime":482.999,"body":"engineering teams or engineering"},{"speaker":"Brad Hirayama","startTime":479.679,"endTime":482.999,"body":"divisions. I think it's really"},{"speaker":"Brad Hirayama","startTime":482.999,"endTime":487.199,"body":"important for you to teach that,"},{"speaker":"Brad Hirayama","startTime":482.999,"endTime":487.199,"body":"for you to give your people the"},{"speaker":"Brad Hirayama","startTime":487.199,"endTime":492.779,"body":"full picture to the extent that"},{"speaker":"Brad Hirayama","startTime":487.199,"endTime":492.779,"body":"you can, and to allow them to"},{"speaker":"Brad Hirayama","startTime":492.779,"endTime":498.239,"body":"understand how their impact is"},{"speaker":"Brad Hirayama","startTime":492.779,"endTime":498.239,"body":"impacting not just you know,"},{"speaker":"Brad Hirayama","startTime":498.239,"endTime":501.859,"body":"their set project or whatever"},{"speaker":"Brad Hirayama","startTime":498.239,"endTime":501.859,"body":"they're doing. But how does it"},{"speaker":"Brad Hirayama","startTime":501.859,"endTime":503.419,"body":"impact the business as a whole?"},{"speaker":"Aaron Moncur","startTime":505.1,"endTime":508.94,"body":"Yeah, as much as"},{"speaker":"Aaron Moncur","startTime":505.1,"endTime":508.94,"body":"we would love to believe that"},{"speaker":"Aaron Moncur","startTime":509.12,"endTime":514.22,"body":"engineering is the heart and the"},{"speaker":"Aaron Moncur","startTime":509.12,"endTime":514.22,"body":"foundation of a business,"},{"speaker":"Aaron Moncur","startTime":514.22,"endTime":517.28,"body":"because we are engineers,"},{"speaker":"Aaron Moncur","startTime":514.22,"endTime":517.28,"body":"engineering is just one"},{"speaker":"Aaron Moncur","startTime":517.28,"endTime":521.62,"body":"component of the business, and"},{"speaker":"Aaron Moncur","startTime":517.28,"endTime":521.62,"body":"ultimately, businesses are in"},{"speaker":"Aaron Moncur","startTime":521.62,"endTime":525.82,"body":"business to make money. I hate"},{"speaker":"Aaron Moncur","startTime":521.62,"endTime":525.82,"body":"to sound so clinical or sterile"},{"speaker":"Aaron Moncur","startTime":525.82,"endTime":530.08,"body":"about it, but if a business"},{"speaker":"Aaron Moncur","startTime":525.82,"endTime":530.08,"body":"isn't profitable, that business"},{"speaker":"Aaron Moncur","startTime":530.08,"endTime":535.3,"body":"cannot employ you as an"},{"speaker":"Aaron Moncur","startTime":530.08,"endTime":535.3,"body":"engineer, and so as an engineer,"},{"speaker":"Aaron Moncur","startTime":535.3,"endTime":539.02,"body":"you should always have that one"},{"speaker":"Aaron Moncur","startTime":535.3,"endTime":539.02,"body":"eye on all right, why am I doing"},{"speaker":"Aaron Moncur","startTime":539.02,"endTime":542.1,"body":"this? I've been asked to design,"},{"speaker":"Aaron Moncur","startTime":539.02,"endTime":542.1,"body":"you know, something, whatever it"},{"speaker":"Aaron Moncur","startTime":542.1,"endTime":546.48,"body":"is, why have I been asked to"},{"speaker":"Aaron Moncur","startTime":542.1,"endTime":546.48,"body":"design it this way? How does"},{"speaker":"Aaron Moncur","startTime":546.48,"endTime":549.96,"body":"that fit in with the ultimate"},{"speaker":"Aaron Moncur","startTime":546.48,"endTime":549.96,"body":"business goals? How is how are"},{"speaker":"Aaron Moncur","startTime":549.96,"endTime":553.2,"body":"my actions going to help this"},{"speaker":"Aaron Moncur","startTime":549.96,"endTime":553.2,"body":"business generate profitable"},{"speaker":"Aaron Moncur","startTime":553.32,"endTime":558.12,"body":"revenue? And to the extent that"},{"speaker":"Aaron Moncur","startTime":553.32,"endTime":558.12,"body":"you can help your business"},{"speaker":"Aaron Moncur","startTime":558.72,"endTime":563.42,"body":"generate profitable revenue, you"},{"speaker":"Aaron Moncur","startTime":558.72,"endTime":563.42,"body":"will always have a job, and you"},{"speaker":"Aaron Moncur","startTime":563.42,"endTime":565.76,"body":"will always be in demand in the"},{"speaker":"Aaron Moncur","startTime":563.42,"endTime":565.76,"body":"market."},{"speaker":"Brad Hirayama","startTime":567.2,"endTime":568.82,"body":"Yeah, that's"},{"speaker":"Brad Hirayama","startTime":567.2,"endTime":568.82,"body":"right, you know. And I think"},{"speaker":"Brad Hirayama","startTime":568.82,"endTime":573.8,"body":"that it's, it's, it's a shifted"},{"speaker":"Brad Hirayama","startTime":568.82,"endTime":573.8,"body":"mindset. And I think there's a"},{"speaker":"Brad Hirayama","startTime":573.8,"endTime":579.5,"body":"little bit of a a stigma around"},{"speaker":"Brad Hirayama","startTime":573.8,"endTime":579.5,"body":"the business school, you know,"},{"speaker":"Brad Hirayama","startTime":579.5,"endTime":582.46,"body":"when I went to the engineering"},{"speaker":"Brad Hirayama","startTime":579.5,"endTime":582.46,"body":"school and you went to the"},{"speaker":"Brad Hirayama","startTime":582.46,"endTime":587.56,"body":"business school. But everything"},{"speaker":"Brad Hirayama","startTime":582.46,"endTime":587.56,"body":"is so interconnected that it's"},{"speaker":"Brad Hirayama","startTime":587.56,"endTime":592.24,"body":"really important that from the"},{"speaker":"Brad Hirayama","startTime":587.56,"endTime":592.24,"body":"start of your career you build"},{"speaker":"Brad Hirayama","startTime":592.24,"endTime":595.0,"body":"those technical chops. You need"},{"speaker":"Brad Hirayama","startTime":592.24,"endTime":595.0,"body":"to have the technical"},{"speaker":"Brad Hirayama","startTime":595.0,"endTime":599.62,"body":"foundation, but you always keep"},{"speaker":"Brad Hirayama","startTime":595.0,"endTime":599.62,"body":"your eye out on the big picture."},{"speaker":"Brad Hirayama","startTime":599.62,"endTime":603.18,"body":"Yeah. Because that's where, like"},{"speaker":"Brad Hirayama","startTime":599.62,"endTime":603.18,"body":"Aaron said, you are going to be"},{"speaker":"Brad Hirayama","startTime":603.18,"endTime":609.96,"body":"able to bring the biggest value"},{"speaker":"Brad Hirayama","startTime":603.18,"endTime":609.96,"body":"to your team purely by, how do I"},{"speaker":"Brad Hirayama","startTime":609.96,"endTime":612.48,"body":"make sure that I what I'm"},{"speaker":"Brad Hirayama","startTime":609.96,"endTime":612.48,"body":"working on, is going to be"},{"speaker":"Brad Hirayama","startTime":612.48,"endTime":615.06,"body":"profitable for the for the"},{"speaker":"Brad Hirayama","startTime":612.48,"endTime":615.06,"body":"business? It's sad to say,"},{"speaker":"Brad Hirayama","startTime":615.72,"endTime":620.24,"body":"unless you're in an academic"},{"speaker":"Brad Hirayama","startTime":615.72,"endTime":620.24,"body":"setting where ideation and, you"},{"speaker":"Brad Hirayama","startTime":620.24,"endTime":623.84,"body":"know, forward thinking, like,"},{"speaker":"Brad Hirayama","startTime":620.24,"endTime":623.84,"body":"that's like the key to what"},{"speaker":"Brad Hirayama","startTime":623.84,"endTime":627.62,"body":"you're doing. If that's you,"},{"speaker":"Brad Hirayama","startTime":623.84,"endTime":627.62,"body":"great. We need people like that."},{"speaker":"Brad Hirayama","startTime":628.46,"endTime":633.74,"body":"But you know, for all of us that"},{"speaker":"Brad Hirayama","startTime":628.46,"endTime":633.74,"body":"are in industry that are making"},{"speaker":"Brad Hirayama","startTime":633.74,"endTime":638.6,"body":"things to be sold, it's, it's"},{"speaker":"Brad Hirayama","startTime":633.74,"endTime":638.6,"body":"kind of the nature of the game,"},{"speaker":"Aaron Moncur","startTime":639.98,"endTime":642.58,"body":"yeah, knowing when"},{"speaker":"Aaron Moncur","startTime":639.98,"endTime":642.58,"body":"good enough is good enough is is"},{"speaker":"Aaron Moncur","startTime":642.76,"endTime":646.0,"body":"really critical. Because, like"},{"speaker":"Aaron Moncur","startTime":642.76,"endTime":646.0,"body":"Brad said, you can always make a"},{"speaker":"Aaron Moncur","startTime":646.0,"endTime":650.08,"body":"product better, and as"},{"speaker":"Aaron Moncur","startTime":646.0,"endTime":650.08,"body":"engineers, we always want to"},{"speaker":"Aaron Moncur","startTime":650.08,"endTime":653.08,"body":"make it better. We want to"},{"speaker":"Aaron Moncur","startTime":650.08,"endTime":653.08,"body":"strive for perfection. I think"},{"speaker":"Aaron Moncur","startTime":653.08,"endTime":656.08,"body":"it's in our nature. We always"},{"speaker":"Aaron Moncur","startTime":653.08,"endTime":656.08,"body":"see those little tweaks that can"},{"speaker":"Aaron Moncur","startTime":656.08,"endTime":659.56,"body":"be made to improve a product,"},{"speaker":"Aaron Moncur","startTime":656.08,"endTime":659.56,"body":"but those tweaks take time, and"},{"speaker":"Aaron Moncur","startTime":659.56,"endTime":663.84,"body":"that time costs money, and so"},{"speaker":"Aaron Moncur","startTime":659.56,"endTime":663.84,"body":"knowing when good enough is good"},{"speaker":"Aaron Moncur","startTime":663.84,"endTime":668.58,"body":"enough is really a critical"},{"speaker":"Aaron Moncur","startTime":663.84,"endTime":668.58,"body":"business skill. I remember when"},{"speaker":"Aaron Moncur","startTime":668.58,"endTime":672.24,"body":"I first started the podcast,"},{"speaker":"Aaron Moncur","startTime":668.58,"endTime":672.24,"body":"actually, one of my team members"},{"speaker":"Aaron Moncur","startTime":672.24,"endTime":675.84,"body":"kind of rolled his eyes at me,"},{"speaker":"Aaron Moncur","startTime":672.24,"endTime":675.84,"body":"and he was pretty open with me"},{"speaker":"Aaron Moncur","startTime":675.84,"endTime":678.72,"body":"about it. He was like, why are"},{"speaker":"Aaron Moncur","startTime":675.84,"endTime":678.72,"body":"we starting a podcast? We're"},{"speaker":"Aaron Moncur","startTime":678.78,"endTime":681.98,"body":"engineers, like this doesn't"},{"speaker":"Aaron Moncur","startTime":678.78,"endTime":681.98,"body":"make sense for us. And I"},{"speaker":"Aaron Moncur","startTime":681.98,"endTime":684.98,"body":"remember thinking, Oh, okay, he"},{"speaker":"Aaron Moncur","startTime":681.98,"endTime":684.98,"body":"doesn't. He doesn't understand,"},{"speaker":"Aaron Moncur","startTime":684.98,"endTime":687.86,"body":"like, the vision for the"},{"speaker":"Aaron Moncur","startTime":684.98,"endTime":687.86,"body":"business. And I mean, frankly,"},{"speaker":"Aaron Moncur","startTime":687.86,"endTime":691.82,"body":"we've, we've made good money off"},{"speaker":"Aaron Moncur","startTime":687.86,"endTime":691.82,"body":"of the podcast. It's been a good"},{"speaker":"Aaron Moncur","startTime":691.82,"endTime":694.46,"body":"marketing tool for us. It's"},{"speaker":"Aaron Moncur","startTime":691.82,"endTime":694.46,"body":"generated visibility for the"},{"speaker":"Aaron Moncur","startTime":694.46,"endTime":698.96,"body":"company. And organizations have"},{"speaker":"Aaron Moncur","startTime":694.46,"endTime":698.96,"body":"approached us because they"},{"speaker":"Aaron Moncur","startTime":699.02,"endTime":704.38,"body":"learned about our existence on"},{"speaker":"Aaron Moncur","startTime":699.02,"endTime":704.38,"body":"the podcast. So having that kind"},{"speaker":"Aaron Moncur","startTime":704.38,"endTime":711.94,"body":"of long term, not short sighted"},{"speaker":"Aaron Moncur","startTime":704.38,"endTime":711.94,"body":"view of how different things can"},{"speaker":"Aaron Moncur","startTime":711.94,"endTime":714.16,"body":"help the business is just super"},{"speaker":"Aaron Moncur","startTime":711.94,"endTime":714.16,"body":"important."},{"speaker":"Brad Hirayama","startTime":714.459,"endTime":716.859,"body":"Yeah, that's an"},{"speaker":"Brad Hirayama","startTime":714.459,"endTime":716.859,"body":"interesting segue Erin into, I"},{"speaker":"Brad Hirayama","startTime":716.859,"endTime":721.799,"body":"think point two, you ready to"},{"speaker":"Brad Hirayama","startTime":716.859,"endTime":721.799,"body":"move on? Yeah, yeah. So I think,"},{"speaker":"Brad Hirayama","startTime":722.519,"endTime":725.339,"body":"you know, understanding the"},{"speaker":"Brad Hirayama","startTime":722.519,"endTime":725.339,"body":"business is one side, but"},{"speaker":"Brad Hirayama","startTime":725.519,"endTime":729.119,"body":"there's a whole nother dimension"},{"speaker":"Brad Hirayama","startTime":725.519,"endTime":729.119,"body":"that, you know, we've kind of"},{"speaker":"Brad Hirayama","startTime":729.119,"endTime":733.499,"body":"touched on, and kind of sort of"},{"speaker":"Brad Hirayama","startTime":729.119,"endTime":733.499,"body":"got to but I really want to talk"},{"speaker":"Brad Hirayama","startTime":733.499,"endTime":737.639,"body":"about here. I think the second"},{"speaker":"Brad Hirayama","startTime":733.499,"endTime":737.639,"body":"point that has really been"},{"speaker":"Brad Hirayama","startTime":737.639,"endTime":741.739,"body":"distilled over the last 300"},{"speaker":"Brad Hirayama","startTime":737.639,"endTime":741.739,"body":"episodes has really talked about"},{"speaker":"Brad Hirayama","startTime":741.739,"endTime":747.259,"body":"how soft skills and"},{"speaker":"Brad Hirayama","startTime":741.739,"endTime":747.259,"body":"communication are non negotiable"},{"speaker":"Brad Hirayama","startTime":747.259,"endTime":751.579,"body":"tools that you need to have in"},{"speaker":"Brad Hirayama","startTime":747.259,"endTime":751.579,"body":"your toolbox. And it seems that"},{"speaker":"Brad Hirayama","startTime":752.359,"endTime":754.819,"body":"you know, like your like your"},{"speaker":"Brad Hirayama","startTime":752.359,"endTime":754.819,"body":"example, it's just the"},{"speaker":"Brad Hirayama","startTime":754.819,"endTime":760.359,"body":"communication that was, you"},{"speaker":"Brad Hirayama","startTime":754.819,"endTime":760.359,"body":"know, distilled down to your to"},{"speaker":"Brad Hirayama","startTime":760.359,"endTime":763.179,"body":"your team members didn't"},{"speaker":"Brad Hirayama","startTime":760.359,"endTime":763.179,"body":"necessarily give him the full"},{"speaker":"Brad Hirayama","startTime":763.179,"endTime":765.759,"body":"picture, and so he was"},{"speaker":"Brad Hirayama","startTime":763.179,"endTime":765.759,"body":"questioning it, right? You"},{"speaker":"Brad Hirayama","startTime":765.759,"endTime":768.639,"body":"fostered an environment where he"},{"speaker":"Brad Hirayama","startTime":765.759,"endTime":768.639,"body":"can question it, right? And"},{"speaker":"Brad Hirayama","startTime":768.639,"endTime":774.339,"body":"that's a very good environment"},{"speaker":"Brad Hirayama","startTime":768.639,"endTime":774.339,"body":"to be in. But how is it that you"},{"speaker":"Brad Hirayama","startTime":774.339,"endTime":780.959,"body":"found soft skills are really"},{"speaker":"Brad Hirayama","startTime":774.339,"endTime":780.959,"body":"important to play alongside the"},{"speaker":"Brad Hirayama","startTime":780.959,"endTime":782.819,"body":"technical skills for engineers,"},{"speaker":"Aaron Moncur","startTime":785.16,"endTime":787.86,"body":"we have a"},{"speaker":"Aaron Moncur","startTime":785.16,"endTime":787.86,"body":"volunteer organization called"},{"speaker":"Aaron Moncur","startTime":787.86,"endTime":791.76,"body":"CAD club, and we teach middle"},{"speaker":"Aaron Moncur","startTime":787.86,"endTime":791.76,"body":"school and high school age"},{"speaker":"Aaron Moncur","startTime":791.76,"endTime":794.88,"body":"students how to use CAD and we"},{"speaker":"Aaron Moncur","startTime":791.76,"endTime":794.88,"body":"teach them some some basic"},{"speaker":"Aaron Moncur","startTime":794.88,"endTime":799.08,"body":"engineering principles. And at"},{"speaker":"Aaron Moncur","startTime":794.88,"endTime":799.08,"body":"the beginning of each term, I"},{"speaker":"Aaron Moncur","startTime":799.38,"endTime":803.54,"body":"show them a slide, and it talks"},{"speaker":"Aaron Moncur","startTime":799.38,"endTime":803.54,"body":"about communication skills and"},{"speaker":"Aaron Moncur","startTime":804.32,"endTime":810.14,"body":"technical skills. And I try to"},{"speaker":"Aaron Moncur","startTime":804.32,"endTime":810.14,"body":"impress upon them that if you're"},{"speaker":"Aaron Moncur","startTime":810.68,"endTime":813.92,"body":"the most skilled engineer in the"},{"speaker":"Aaron Moncur","startTime":810.68,"endTime":813.92,"body":"room when it comes to technical"},{"speaker":"Aaron Moncur","startTime":813.92,"endTime":817.7,"body":"skills, there's but your"},{"speaker":"Aaron Moncur","startTime":813.92,"endTime":817.7,"body":"communication, your soft skills,"},{"speaker":"Aaron Moncur","startTime":817.7,"endTime":822.04,"body":"are not that great. There is a"},{"speaker":"Aaron Moncur","startTime":817.7,"endTime":822.04,"body":"bar beyond which you really"},{"speaker":"Aaron Moncur","startTime":822.04,"endTime":826.84,"body":"can't progress as an engineer in"},{"speaker":"Aaron Moncur","startTime":822.04,"endTime":826.84,"body":"any organization. But if your"},{"speaker":"Aaron Moncur","startTime":826.84,"endTime":829.42,"body":"technical skills are good"},{"speaker":"Aaron Moncur","startTime":826.84,"endTime":829.42,"body":"enough, you know, maybe they're"},{"speaker":"Aaron Moncur","startTime":829.42,"endTime":832.96,"body":"not as good as that smartest guy"},{"speaker":"Aaron Moncur","startTime":829.42,"endTime":832.96,"body":"in the room, but they're 80"},{"speaker":"Aaron Moncur","startTime":832.96,"endTime":836.02,"body":"percentile or something like"},{"speaker":"Aaron Moncur","startTime":832.96,"endTime":836.02,"body":"that. They're good enough, and"},{"speaker":"Aaron Moncur","startTime":836.02,"endTime":838.96,"body":"your soft skills are really"},{"speaker":"Aaron Moncur","startTime":836.02,"endTime":838.96,"body":"excellent. I mean, you're in the"},{"speaker":"Aaron Moncur","startTime":838.96,"endTime":841.98,"body":"top 5% when it comes to"},{"speaker":"Aaron Moncur","startTime":838.96,"endTime":841.98,"body":"communication and soft skills,"},{"speaker":"Aaron Moncur","startTime":842.22,"endTime":846.06,"body":"there's almost no limit to how"},{"speaker":"Aaron Moncur","startTime":842.22,"endTime":846.06,"body":"far you can go in your career."},{"speaker":"Aaron Moncur","startTime":846.48,"endTime":849.3,"body":"So again, the technical skills"},{"speaker":"Aaron Moncur","startTime":846.48,"endTime":849.3,"body":"are a prerequisite. You have to"},{"speaker":"Aaron Moncur","startTime":849.3,"endTime":854.64,"body":"have them, but alone without the"},{"speaker":"Aaron Moncur","startTime":849.3,"endTime":854.64,"body":"soft skills, you will be limited"},{"speaker":"Aaron Moncur","startTime":854.7,"endTime":859.08,"body":"in your advancement as as an"},{"speaker":"Aaron Moncur","startTime":854.7,"endTime":859.08,"body":"engineer, engineer and as an"},{"speaker":"Aaron Moncur","startTime":859.08,"endTime":863.66,"body":"employee, but developing those"},{"speaker":"Aaron Moncur","startTime":859.08,"endTime":863.66,"body":"soft skills just unlocks so many"},{"speaker":"Aaron Moncur","startTime":863.66,"endTime":868.64,"body":"doors. So an example of this I"},{"speaker":"Aaron Moncur","startTime":863.66,"endTime":868.64,"body":"remember, this is many years ago"},{"speaker":"Aaron Moncur","startTime":868.64,"endTime":872.84,"body":"at Pipeline, one of our new"},{"speaker":"Aaron Moncur","startTime":868.64,"endTime":872.84,"body":"project leads who was really"},{"speaker":"Aaron Moncur","startTime":872.96,"endTime":877.16,"body":"ambitious and excited about this"},{"speaker":"Aaron Moncur","startTime":872.96,"endTime":877.16,"body":"new opportunity that he had as"},{"speaker":"Aaron Moncur","startTime":877.16,"endTime":880.9,"body":"he had moved into this project"},{"speaker":"Aaron Moncur","startTime":877.16,"endTime":880.9,"body":"lead role, was talking with"},{"speaker":"Aaron Moncur","startTime":880.9,"endTime":883.66,"body":"another team member, and they"},{"speaker":"Aaron Moncur","startTime":880.9,"endTime":883.66,"body":"had come up with an idea for how"},{"speaker":"Aaron Moncur","startTime":883.66,"endTime":888.4,"body":"to change one of our processes,"},{"speaker":"Aaron Moncur","startTime":883.66,"endTime":888.4,"body":"how to improve it. And at"},{"speaker":"Aaron Moncur","startTime":888.4,"endTime":893.56,"body":"Pipeline, we've, we've generally"},{"speaker":"Aaron Moncur","startTime":888.4,"endTime":893.56,"body":"been, what's the word I'm"},{"speaker":"Aaron Moncur","startTime":893.56,"endTime":901.62,"body":"looking for here, not mired in"},{"speaker":"Aaron Moncur","startTime":893.56,"endTime":901.62,"body":"in deep procedure, a. A we're a"},{"speaker":"Aaron Moncur","startTime":901.62,"endTime":904.62,"body":"relatively small team, and we"},{"speaker":"Aaron Moncur","startTime":901.62,"endTime":904.62,"body":"can move quickly, and we make"},{"speaker":"Aaron Moncur","startTime":904.62,"endTime":907.44,"body":"decisions quickly, and that's"},{"speaker":"Aaron Moncur","startTime":904.62,"endTime":907.44,"body":"kind of been the culture at"},{"speaker":"Aaron Moncur","startTime":907.44,"endTime":910.38,"body":"Pipeline, which has worked"},{"speaker":"Aaron Moncur","startTime":907.44,"endTime":910.38,"body":"really well for us. So at this"},{"speaker":"Aaron Moncur","startTime":910.38,"endTime":914.82,"body":"time, this engineer, this new"},{"speaker":"Aaron Moncur","startTime":910.38,"endTime":914.82,"body":"project lead, had this idea for"},{"speaker":"Aaron Moncur","startTime":914.82,"endTime":917.94,"body":"improving a process, and he"},{"speaker":"Aaron Moncur","startTime":914.82,"endTime":917.94,"body":"approached our Director of"},{"speaker":"Aaron Moncur","startTime":917.94,"endTime":920.48,"body":"Engineering and said, Hey, I"},{"speaker":"Aaron Moncur","startTime":917.94,"endTime":920.48,"body":"want to make this change. I"},{"speaker":"Aaron Moncur","startTime":920.48,"endTime":923.18,"body":"think it's really going to help."},{"speaker":"Aaron Moncur","startTime":920.48,"endTime":923.18,"body":"And the director of engineering"},{"speaker":"Aaron Moncur","startTime":923.18,"endTime":927.8,"body":"this is all through, you know,"},{"speaker":"Aaron Moncur","startTime":923.18,"endTime":927.8,"body":"teams message or emails, not in"},{"speaker":"Aaron Moncur","startTime":927.8,"endTime":931.52,"body":"person. And the director of"},{"speaker":"Aaron Moncur","startTime":927.8,"endTime":931.52,"body":"engineer sent a message back and"},{"speaker":"Aaron Moncur","startTime":931.52,"endTime":934.58,"body":"said, Okay, well, write me a"},{"speaker":"Aaron Moncur","startTime":931.52,"endTime":934.58,"body":"proposal for this, and then we"},{"speaker":"Aaron Moncur","startTime":934.58,"endTime":939.02,"body":"can talk about it. And that's"},{"speaker":"Aaron Moncur","startTime":934.58,"endTime":939.02,"body":"not really like the pipeline"},{"speaker":"Aaron Moncur","startTime":939.02,"endTime":942.16,"body":"way, write me a proposal and"},{"speaker":"Aaron Moncur","startTime":939.02,"endTime":942.16,"body":"we'll talk about this. It's so"},{"speaker":"Aaron Moncur","startTime":942.16,"endTime":946.06,"body":"stiff and formal. And I remember"},{"speaker":"Aaron Moncur","startTime":942.16,"endTime":946.06,"body":"being in the room with this"},{"speaker":"Aaron Moncur","startTime":946.06,"endTime":950.62,"body":"project lead and watching him"},{"speaker":"Aaron Moncur","startTime":946.06,"endTime":950.62,"body":"receive that feedback from our"},{"speaker":"Aaron Moncur","startTime":950.62,"endTime":953.98,"body":"director, who was new at the"},{"speaker":"Aaron Moncur","startTime":950.62,"endTime":953.98,"body":"time, and arguably still kind of"},{"speaker":"Aaron Moncur","startTime":953.98,"endTime":956.68,"body":"coming up to speed on some of"},{"speaker":"Aaron Moncur","startTime":953.98,"endTime":956.68,"body":"the cultural aspects at"},{"speaker":"Aaron Moncur","startTime":956.68,"endTime":960.22,"body":"pipeline. And I remember seeing"},{"speaker":"Aaron Moncur","startTime":956.68,"endTime":960.22,"body":"this project lead's shoulders"},{"speaker":"Aaron Moncur","startTime":960.22,"endTime":964.5,"body":"just slump, you know, like he"},{"speaker":"Aaron Moncur","startTime":960.22,"endTime":964.5,"body":"was so excited about this idea"},{"speaker":"Aaron Moncur","startTime":964.5,"endTime":967.62,"body":"he'd had. He'd been part of the"},{"speaker":"Aaron Moncur","startTime":964.5,"endTime":967.62,"body":"team for quite a while, and so"},{"speaker":"Aaron Moncur","startTime":967.62,"endTime":971.64,"body":"he was familiar with our culture"},{"speaker":"Aaron Moncur","startTime":967.62,"endTime":971.64,"body":"and used to our way of doing"},{"speaker":"Aaron Moncur","startTime":971.64,"endTime":977.34,"body":"things pretty quick, without a"},{"speaker":"Aaron Moncur","startTime":971.64,"endTime":977.34,"body":"whole lot of procedure or, you"},{"speaker":"Aaron Moncur","startTime":977.34,"endTime":981.02,"body":"know, bureaucracy involved. And"},{"speaker":"Aaron Moncur","startTime":977.34,"endTime":981.02,"body":"his shoulders just just slumped,"},{"speaker":"Aaron Moncur","startTime":981.02,"endTime":984.08,"body":"you know? It's like, oh, man, I"},{"speaker":"Aaron Moncur","startTime":981.02,"endTime":984.08,"body":"had this great idea, and now,"},{"speaker":"Aaron Moncur","startTime":984.08,"endTime":987.74,"body":"like, we're getting mired down"},{"speaker":"Aaron Moncur","startTime":984.08,"endTime":987.74,"body":"in the politics of this. I have"},{"speaker":"Aaron Moncur","startTime":987.74,"endTime":991.4,"body":"to put together this big"},{"speaker":"Aaron Moncur","startTime":987.74,"endTime":991.4,"body":"proposal for it. And I remember"},{"speaker":"Aaron Moncur","startTime":991.4,"endTime":995.42,"body":"seeing that and and this is"},{"speaker":"Aaron Moncur","startTime":991.4,"endTime":995.42,"body":"where the soft skills come in. I"},{"speaker":"Aaron Moncur","startTime":995.42,"endTime":998.06,"body":"could have just left it alone"},{"speaker":"Aaron Moncur","startTime":995.42,"endTime":998.06,"body":"and be like, ah, they'll figure"},{"speaker":"Aaron Moncur","startTime":998.06,"endTime":1000.6,"body":"it out, you know? But I"},{"speaker":"Aaron Moncur","startTime":998.06,"endTime":1000.6,"body":"approached this project lead,"},{"speaker":"Aaron Moncur","startTime":1000.6,"endTime":1004.92,"body":"and said, Hey, I noticed that"},{"speaker":"Aaron Moncur","startTime":1000.6,"endTime":1004.92,"body":"you looked a little disappointed"},{"speaker":"Aaron Moncur","startTime":1004.92,"endTime":1008.28,"body":"by the response that you got."},{"speaker":"Aaron Moncur","startTime":1004.92,"endTime":1008.28,"body":"Let's talk about that. How are"},{"speaker":"Aaron Moncur","startTime":1008.28,"endTime":1010.92,"body":"things going? How are you"},{"speaker":"Aaron Moncur","startTime":1008.28,"endTime":1010.92,"body":"feeling right now? What should"},{"speaker":"Aaron Moncur","startTime":1010.92,"endTime":1013.44,"body":"we do about this? How would you"},{"speaker":"Aaron Moncur","startTime":1010.92,"endTime":1013.44,"body":"like to proceed? What's the"},{"speaker":"Aaron Moncur","startTime":1013.44,"endTime":1017.4,"body":"best, best possible outcome that"},{"speaker":"Aaron Moncur","startTime":1013.44,"endTime":1017.4,"body":"we could achieve here? And he"},{"speaker":"Aaron Moncur","startTime":1017.4,"endTime":1020.78,"body":"shared some things with me, and"},{"speaker":"Aaron Moncur","startTime":1017.4,"endTime":1020.78,"body":"I ended up having a short"},{"speaker":"Aaron Moncur","startTime":1020.78,"endTime":1023.9,"body":"conversation with our new"},{"speaker":"Aaron Moncur","startTime":1020.78,"endTime":1023.9,"body":"director as well. And in the"},{"speaker":"Aaron Moncur","startTime":1023.9,"endTime":1027.86,"body":"end, we did not do a big formal"},{"speaker":"Aaron Moncur","startTime":1023.9,"endTime":1027.86,"body":"proposal. We just had a short"},{"speaker":"Aaron Moncur","startTime":1027.86,"endTime":1030.08,"body":"conversation about this."},{"speaker":"Aaron Moncur","startTime":1027.86,"endTime":1030.08,"body":"Decided, yeah, that's a good"},{"speaker":"Aaron Moncur","startTime":1030.08,"endTime":1033.08,"body":"idea. Let's do it and move"},{"speaker":"Aaron Moncur","startTime":1030.08,"endTime":1033.08,"body":"forward. And everything was"},{"speaker":"Aaron Moncur","startTime":1033.08,"endTime":1038.84,"body":"great. But had I not been there"},{"speaker":"Aaron Moncur","startTime":1033.08,"endTime":1038.84,"body":"present first of all, to"},{"speaker":"Aaron Moncur","startTime":1038.9,"endTime":1042.58,"body":"actually see the reaction on"},{"speaker":"Aaron Moncur","startTime":1038.9,"endTime":1042.58,"body":"this project leads face and then"},{"speaker":"Aaron Moncur","startTime":1042.64,"endTime":1045.88,"body":"had the foresight to say, No, I"},{"speaker":"Aaron Moncur","startTime":1042.64,"endTime":1045.88,"body":"should step in and have a quick"},{"speaker":"Aaron Moncur","startTime":1045.88,"endTime":1050.26,"body":"conversation about this. That"},{"speaker":"Aaron Moncur","startTime":1045.88,"endTime":1050.26,"body":"could have really soured this"},{"speaker":"Aaron Moncur","startTime":1050.26,"endTime":1054.52,"body":"project lead and demotivated him"},{"speaker":"Aaron Moncur","startTime":1050.26,"endTime":1054.52,"body":"in this brand new role that he"},{"speaker":"Aaron Moncur","startTime":1054.52,"endTime":1058.24,"body":"was so excited about. So that's"},{"speaker":"Aaron Moncur","startTime":1054.52,"endTime":1058.24,"body":"just one of many, many examples"},{"speaker":"Aaron Moncur","startTime":1058.24,"endTime":1062.1,"body":"about how soft skills can play"},{"speaker":"Aaron Moncur","startTime":1058.24,"endTime":1062.1,"body":"such a critical role in"},{"speaker":"Aaron Moncur","startTime":1062.88,"endTime":1067.5,"body":"advanced, advancing projects and"},{"speaker":"Aaron Moncur","startTime":1062.88,"endTime":1067.5,"body":"keeping morale high and just"},{"speaker":"Aaron Moncur","startTime":1067.5,"endTime":1070.62,"body":"being productive in general, in"},{"speaker":"Aaron Moncur","startTime":1067.5,"endTime":1070.62,"body":"an engineering environment,"},{"speaker":"Brad Hirayama","startTime":1071.52,"endTime":1074.46,"body":"that's a that's a"},{"speaker":"Brad Hirayama","startTime":1071.52,"endTime":1074.46,"body":"great story. Earn it brought up"},{"speaker":"Brad Hirayama","startTime":1074.46,"endTime":1078.6,"body":"a question for me that I'm I'm"},{"speaker":"Brad Hirayama","startTime":1074.46,"endTime":1078.6,"body":"really curious. From your"},{"speaker":"Brad Hirayama","startTime":1078.6,"endTime":1083.3,"body":"perspective, you know you've"},{"speaker":"Brad Hirayama","startTime":1078.6,"endTime":1083.3,"body":"been an engineer. You are an"},{"speaker":"Brad Hirayama","startTime":1083.3,"endTime":1088.04,"body":"engineer, but you've also been a"},{"speaker":"Brad Hirayama","startTime":1083.3,"endTime":1088.04,"body":"leader for a long time now, and"},{"speaker":"Brad Hirayama","startTime":1088.04,"endTime":1091.76,"body":"you've led a company, you've led"},{"speaker":"Brad Hirayama","startTime":1088.04,"endTime":1091.76,"body":"multiple or you've led one team"},{"speaker":"Brad Hirayama","startTime":1091.76,"endTime":1097.94,"body":"with a bunch of people on it."},{"speaker":"Brad Hirayama","startTime":1091.76,"endTime":1097.94,"body":"How much of leadership do you"},{"speaker":"Brad Hirayama","startTime":1097.94,"endTime":1105.4,"body":"feel is just translation, just"},{"speaker":"Brad Hirayama","startTime":1097.94,"endTime":1105.4,"body":"being able to distill your"},{"speaker":"Brad Hirayama","startTime":1105.4,"endTime":1110.44,"body":"thoughts clearly to other people"},{"speaker":"Brad Hirayama","startTime":1105.4,"endTime":1110.44,"body":"in a way that they can"},{"speaker":"Brad Hirayama","startTime":1110.44,"endTime":1111.22,"body":"understand it."},{"speaker":"Aaron Moncur","startTime":1160.73,"endTime":1163.0700000000002,"body":"Have you ever"},{"speaker":"Aaron Moncur","startTime":1160.73,"endTime":1163.0700000000002,"body":"built a test fixture that didn't"},{"speaker":"Aaron Moncur","startTime":1163.0700000000002,"endTime":1166.99,"body":"work well? Most engineers have"},{"speaker":"Aaron Moncur","startTime":1163.0700000000002,"endTime":1166.99,"body":"usually because of hidden"},{"speaker":"Aaron Moncur","startTime":1166.99,"endTime":1169.99,"body":"pitfalls you wouldn't know to"},{"speaker":"Aaron Moncur","startTime":1166.99,"endTime":1169.99,"body":"look for if you don't design"},{"speaker":"Aaron Moncur","startTime":1169.99,"endTime":1173.8300000000002,"body":"fixtures all day. After watching"},{"speaker":"Aaron Moncur","startTime":1169.99,"endTime":1173.8300000000002,"body":"this happen for years, we built"},{"speaker":"Aaron Moncur","startTime":1173.8300000000002,"endTime":1177.43,"body":"a simple five step framework"},{"speaker":"Aaron Moncur","startTime":1173.8300000000002,"endTime":1177.43,"body":"that gets fixtures right the"},{"speaker":"Aaron Moncur","startTime":1177.43,"endTime":1181.27,"body":"first time, and we packaged it"},{"speaker":"Aaron Moncur","startTime":1177.43,"endTime":1181.27,"body":"in a free guide called The"},{"speaker":"Aaron Moncur","startTime":1181.27,"endTime":1185.6100000000001,"body":"Essential Guide to designing"},{"speaker":"Aaron Moncur","startTime":1181.27,"endTime":1185.6100000000001,"body":"test fixtures if you want more"},{"speaker":"Aaron Moncur","startTime":1185.6100000000001,"endTime":1189.69,"body":"accurate, repeatable data and"},{"speaker":"Aaron Moncur","startTime":1185.6100000000001,"endTime":1189.69,"body":"fewer redesigns, click the link"},{"speaker":"Aaron Moncur","startTime":1189.69,"endTime":1192.75,"body":"in the show notes to grab the"},{"speaker":"Aaron Moncur","startTime":1189.69,"endTime":1192.75,"body":"guide, get it, steal the"},{"speaker":"Aaron Moncur","startTime":1192.75,"endTime":1201.3300000000002,"body":"framework and level up your"},{"speaker":"Aaron Moncur","startTime":1192.75,"endTime":1201.3300000000002,"body":"fixture game. I have a I have"},{"speaker":"Aaron Moncur","startTime":1201.3300000000002,"endTime":1204.95,"body":"some thoughts about leadership,"},{"speaker":"Aaron Moncur","startTime":1201.3300000000002,"endTime":1204.95,"body":"and Brad you and I have talked"},{"speaker":"Aaron Moncur","startTime":1204.95,"endTime":1208.67,"body":"about this a little bit"},{"speaker":"Aaron Moncur","startTime":1204.95,"endTime":1208.67,"body":"recently. The communication"},{"speaker":"Aaron Moncur","startTime":1208.67,"endTime":1213.77,"body":"aspect is, for sure, one of the"},{"speaker":"Aaron Moncur","startTime":1208.67,"endTime":1213.77,"body":"more important aspects of being"},{"speaker":"Aaron Moncur","startTime":1213.8300000000002,"endTime":1218.51,"body":"a leader. I remember hearing"},{"speaker":"Aaron Moncur","startTime":1213.8300000000002,"endTime":1218.51,"body":"someone talk at some point. I"},{"speaker":"Aaron Moncur","startTime":1218.51,"endTime":1221.39,"body":"can't remember who it was or"},{"speaker":"Aaron Moncur","startTime":1218.51,"endTime":1221.39,"body":"what they said, but they"},{"speaker":"Aaron Moncur","startTime":1221.39,"endTime":1225.25,"body":"suggested that the higher you"},{"speaker":"Aaron Moncur","startTime":1221.39,"endTime":1225.25,"body":"get in any organization, the"},{"speaker":"Aaron Moncur","startTime":1225.25,"endTime":1229.45,"body":"easier the people are to deal"},{"speaker":"Aaron Moncur","startTime":1225.25,"endTime":1229.45,"body":"with. And I wouldn't say that's"},{"speaker":"Aaron Moncur","startTime":1229.51,"endTime":1233.89,"body":"100% universally true, but"},{"speaker":"Aaron Moncur","startTime":1229.51,"endTime":1233.89,"body":"generally speaking, it is true,"},{"speaker":"Aaron Moncur","startTime":1234.13,"endTime":1237.19,"body":"and that's because the higher"},{"speaker":"Aaron Moncur","startTime":1234.13,"endTime":1237.19,"body":"you go in an organization, the"},{"speaker":"Aaron Moncur","startTime":1237.19,"endTime":1240.73,"body":"better communicators those"},{"speaker":"Aaron Moncur","startTime":1237.19,"endTime":1240.73,"body":"people are. They know how to"},{"speaker":"Aaron Moncur","startTime":1240.73,"endTime":1245.97,"body":"translate those thoughts and"},{"speaker":"Aaron Moncur","startTime":1240.73,"endTime":1245.97,"body":"ideas a. I can remember many"},{"speaker":"Aaron Moncur","startTime":1245.97,"endTime":1250.47,"body":"instances when I've been on a"},{"speaker":"Aaron Moncur","startTime":1245.97,"endTime":1250.47,"body":"design review call with my"},{"speaker":"Aaron Moncur","startTime":1250.47,"endTime":1254.73,"body":"engineers and one of our"},{"speaker":"Aaron Moncur","startTime":1250.47,"endTime":1254.73,"body":"customers. And most of our"},{"speaker":"Aaron Moncur","startTime":1254.73,"endTime":1258.45,"body":"customers are relatively"},{"speaker":"Aaron Moncur","startTime":1254.73,"endTime":1258.45,"body":"technical, but maybe not to the"},{"speaker":"Aaron Moncur","startTime":1258.45,"endTime":1261.27,"body":"same extent as the engineer"},{"speaker":"Aaron Moncur","startTime":1258.45,"endTime":1261.27,"body":"who's working on this particular"},{"speaker":"Aaron Moncur","startTime":1261.27,"endTime":1264.3500000000001,"body":"project, which is often why they"},{"speaker":"Aaron Moncur","startTime":1261.27,"endTime":1264.3500000000001,"body":"hire us to do these projects,"},{"speaker":"Aaron Moncur","startTime":1264.65,"endTime":1268.13,"body":"and an engineer would just be,"},{"speaker":"Aaron Moncur","startTime":1264.65,"endTime":1268.13,"body":"you know, getting down in the"},{"speaker":"Aaron Moncur","startTime":1268.13,"endTime":1273.1100000000001,"body":"weeds and the super technical"},{"speaker":"Aaron Moncur","startTime":1268.13,"endTime":1273.1100000000001,"body":"information. And and I could, I"},{"speaker":"Aaron Moncur","startTime":1273.1100000000001,"endTime":1276.5900000000001,"body":"could see on the customer's face"},{"speaker":"Aaron Moncur","startTime":1273.1100000000001,"endTime":1276.5900000000001,"body":"that it was just, it was over"},{"speaker":"Aaron Moncur","startTime":1276.5900000000001,"endTime":1279.29,"body":"their heads, you know, and not"},{"speaker":"Aaron Moncur","startTime":1276.5900000000001,"endTime":1279.29,"body":"just that, it was over their"},{"speaker":"Aaron Moncur","startTime":1279.29,"endTime":1282.1100000000001,"body":"heads, but they didn't need to"},{"speaker":"Aaron Moncur","startTime":1279.29,"endTime":1282.1100000000001,"body":"know all of that technical"},{"speaker":"Aaron Moncur","startTime":1282.1100000000001,"endTime":1284.23,"body":"information. And so there have"},{"speaker":"Aaron Moncur","startTime":1282.1100000000001,"endTime":1284.23,"body":"been some times that I've"},{"speaker":"Aaron Moncur","startTime":1284.23,"endTime":1286.99,"body":"stepped in and and kind of"},{"speaker":"Aaron Moncur","startTime":1284.23,"endTime":1286.99,"body":"guided the conversation back to"},{"speaker":"Aaron Moncur","startTime":1286.99,"endTime":1290.89,"body":"a little bit higher level. I"},{"speaker":"Aaron Moncur","startTime":1286.99,"endTime":1290.89,"body":"remember one conversation in"},{"speaker":"Aaron Moncur","startTime":1290.89,"endTime":1295.27,"body":"particular when our engineers,"},{"speaker":"Aaron Moncur","startTime":1290.89,"endTime":1295.27,"body":"the customer, asked a question,"},{"speaker":"Aaron Moncur","startTime":1295.45,"endTime":1298.5700000000002,"body":"our engineers went down this"},{"speaker":"Aaron Moncur","startTime":1295.45,"endTime":1298.5700000000002,"body":"rabbit hole of deep technical"},{"speaker":"Aaron Moncur","startTime":1298.5700000000002,"endTime":1303.8700000000001,"body":"discussion, and they I wanted to"},{"speaker":"Aaron Moncur","startTime":1298.5700000000002,"endTime":1303.8700000000001,"body":"give them a chance to bring it"},{"speaker":"Aaron Moncur","startTime":1303.8700000000001,"endTime":1306.93,"body":"back and just answer the"},{"speaker":"Aaron Moncur","startTime":1303.8700000000001,"endTime":1306.93,"body":"question concisely for this"},{"speaker":"Aaron Moncur","startTime":1306.93,"endTime":1309.93,"body":"customer. And so I just let it"},{"speaker":"Aaron Moncur","startTime":1306.93,"endTime":1309.93,"body":"go for a little while, but after"},{"speaker":"Aaron Moncur","startTime":1309.93,"endTime":1313.17,"body":"a couple minutes, it was clear"},{"speaker":"Aaron Moncur","startTime":1309.93,"endTime":1313.17,"body":"that, like, they weren't really"},{"speaker":"Aaron Moncur","startTime":1313.17,"endTime":1318.0900000000001,"body":"getting to the answer that the"},{"speaker":"Aaron Moncur","startTime":1313.17,"endTime":1318.0900000000001,"body":"customer had asked. And so I"},{"speaker":"Aaron Moncur","startTime":1318.0900000000001,"endTime":1322.77,"body":"gently interrupted and gave"},{"speaker":"Aaron Moncur","startTime":1318.0900000000001,"endTime":1322.77,"body":"literally, like a eight second"},{"speaker":"Aaron Moncur","startTime":1322.77,"endTime":1325.97,"body":"response. And the customer was"},{"speaker":"Aaron Moncur","startTime":1322.77,"endTime":1325.97,"body":"like, oh, okay, thank you. You"},{"speaker":"Aaron Moncur","startTime":1325.97,"endTime":1331.25,"body":"know, if so, we have this"},{"speaker":"Aaron Moncur","startTime":1325.97,"endTime":1331.25,"body":"tendency as engineers to just"},{"speaker":"Aaron Moncur","startTime":1331.25,"endTime":1334.73,"body":"get mired down in that detail,"},{"speaker":"Aaron Moncur","startTime":1331.25,"endTime":1334.73,"body":"because we love detail. We're"},{"speaker":"Aaron Moncur","startTime":1334.73,"endTime":1337.25,"body":"engineers, and when we're"},{"speaker":"Aaron Moncur","startTime":1334.73,"endTime":1337.25,"body":"talking with the engineers, it's"},{"speaker":"Aaron Moncur","startTime":1337.25,"endTime":1340.6100000000001,"body":"appropriate to share that"},{"speaker":"Aaron Moncur","startTime":1337.25,"endTime":1340.6100000000001,"body":"detail, but, you know, read the"},{"speaker":"Aaron Moncur","startTime":1340.6100000000001,"endTime":1345.67,"body":"room, understand what needs to"},{"speaker":"Aaron Moncur","startTime":1340.6100000000001,"endTime":1345.67,"body":"be translated based on the the"},{"speaker":"Aaron Moncur","startTime":1345.73,"endTime":1349.15,"body":"other parties, and then make"},{"speaker":"Aaron Moncur","startTime":1345.73,"endTime":1349.15,"body":"that translation happen."},{"speaker":"Brad Hirayama","startTime":1349.569,"endTime":1352.089,"body":"Yeah, you know,"},{"speaker":"Brad Hirayama","startTime":1349.569,"endTime":1352.089,"body":"and it's a skill, and that's why"},{"speaker":"Brad Hirayama","startTime":1352.089,"endTime":1355.1490000000001,"body":"you know that in the beginning"},{"speaker":"Brad Hirayama","startTime":1352.089,"endTime":1355.1490000000001,"body":"of this, I use the word tool in"},{"speaker":"Brad Hirayama","startTime":1355.1490000000001,"endTime":1360.429,"body":"your toolbox. It's, it really is"},{"speaker":"Brad Hirayama","startTime":1355.1490000000001,"endTime":1360.429,"body":"something that you need to"},{"speaker":"Brad Hirayama","startTime":1360.969,"endTime":1364.8890000000001,"body":"continuously work on, and you"},{"speaker":"Brad Hirayama","startTime":1360.969,"endTime":1364.8890000000001,"body":"need people around you that can"},{"speaker":"Brad Hirayama","startTime":1364.8890000000001,"endTime":1370.589,"body":"give you feedback and that will"},{"speaker":"Brad Hirayama","startTime":1364.8890000000001,"endTime":1370.589,"body":"help you understand if you're"},{"speaker":"Brad Hirayama","startTime":1370.589,"endTime":1374.189,"body":"doing a good job. Because this"},{"speaker":"Brad Hirayama","startTime":1370.589,"endTime":1374.189,"body":"is something that you know, if"},{"speaker":"Brad Hirayama","startTime":1374.189,"endTime":1378.6290000000001,"body":"you run with it and you just"},{"speaker":"Brad Hirayama","startTime":1374.189,"endTime":1378.6290000000001,"body":"think, yeah, I'm doing fine, you"},{"speaker":"Brad Hirayama","startTime":1378.6290000000001,"endTime":1381.089,"body":"know, it's never, you know,"},{"speaker":"Brad Hirayama","startTime":1378.6290000000001,"endTime":1381.089,"body":"you're never going to sharpen"},{"speaker":"Brad Hirayama","startTime":1381.089,"endTime":1385.069,"body":"your tool, right? So this is"},{"speaker":"Brad Hirayama","startTime":1381.089,"endTime":1385.069,"body":"something that just needs to be"},{"speaker":"Brad Hirayama","startTime":1385.069,"endTime":1390.289,"body":"focused on throughout your"},{"speaker":"Brad Hirayama","startTime":1385.069,"endTime":1390.289,"body":"entire career, that you need to"},{"speaker":"Brad Hirayama","startTime":1390.289,"endTime":1393.3490000000002,"body":"just keep sharpening, and the"},{"speaker":"Brad Hirayama","startTime":1390.289,"endTime":1393.3490000000002,"body":"conversations change as you"},{"speaker":"Brad Hirayama","startTime":1393.3490000000002,"endTime":1396.709,"body":"climb the ladder, whether"},{"speaker":"Brad Hirayama","startTime":1393.3490000000002,"endTime":1396.709,"body":"technical or into leadership or"},{"speaker":"Brad Hirayama","startTime":1396.709,"endTime":1401.269,"body":"management, and it's just"},{"speaker":"Brad Hirayama","startTime":1396.709,"endTime":1401.269,"body":"something that needs to be at"},{"speaker":"Brad Hirayama","startTime":1401.269,"endTime":1403.669,"body":"the forefront of your mind at"},{"speaker":"Brad Hirayama","startTime":1401.269,"endTime":1403.669,"body":"all times."},{"speaker":"Aaron Moncur","startTime":1404.03,"endTime":1408.25,"body":"Yeah, that's a"},{"speaker":"Aaron Moncur","startTime":1404.03,"endTime":1408.25,"body":"great segue into what's actually"},{"speaker":"Aaron Moncur","startTime":1408.25,"endTime":1411.8500000000001,"body":"number four on our list, but"},{"speaker":"Aaron Moncur","startTime":1408.25,"endTime":1411.8500000000001,"body":"let's just skip to number four,"},{"speaker":"Aaron Moncur","startTime":1411.8500000000001,"endTime":1414.25,"body":"and then we'll go back to number"},{"speaker":"Aaron Moncur","startTime":1411.8500000000001,"endTime":1414.25,"body":"three, because that's such a"},{"speaker":"Aaron Moncur","startTime":1414.25,"endTime":1419.89,"body":"great segue having mentors and"},{"speaker":"Aaron Moncur","startTime":1414.25,"endTime":1419.89,"body":"I'll lump in the title of coach"},{"speaker":"Aaron Moncur","startTime":1419.95,"endTime":1423.01,"body":"with this. I think there are"},{"speaker":"Aaron Moncur","startTime":1419.95,"endTime":1423.01,"body":"some nuanced differences between"},{"speaker":"Aaron Moncur","startTime":1423.01,"endTime":1426.21,"body":"a coach and a mentor, but for"},{"speaker":"Aaron Moncur","startTime":1423.01,"endTime":1426.21,"body":"purposes of this conversation,"},{"speaker":"Aaron Moncur","startTime":1426.21,"endTime":1429.51,"body":"we'll just lump them into the"},{"speaker":"Aaron Moncur","startTime":1426.21,"endTime":1429.51,"body":"same category, having mentors"},{"speaker":"Aaron Moncur","startTime":1429.51,"endTime":1434.25,"body":"and building relationships. This"},{"speaker":"Aaron Moncur","startTime":1429.51,"endTime":1434.25,"body":"is point number three that we're"},{"speaker":"Aaron Moncur","startTime":1434.25,"endTime":1436.89,"body":"talking about. So quick recap,"},{"speaker":"Aaron Moncur","startTime":1434.25,"endTime":1436.89,"body":"we've got. Number one,"},{"speaker":"Aaron Moncur","startTime":1436.89,"endTime":1440.67,"body":"understand the business, not"},{"speaker":"Aaron Moncur","startTime":1436.89,"endTime":1440.67,"body":"just the engineering. Number two"},{"speaker":"Aaron Moncur","startTime":1440.73,"endTime":1444.3500000000001,"body":"is to develop those soft skills"},{"speaker":"Aaron Moncur","startTime":1440.73,"endTime":1444.3500000000001,"body":"and communication skills. And"},{"speaker":"Aaron Moncur","startTime":1444.3500000000001,"endTime":1447.3500000000001,"body":"the number three we're talking"},{"speaker":"Aaron Moncur","startTime":1444.3500000000001,"endTime":1447.3500000000001,"body":"about now is finding mentors"},{"speaker":"Aaron Moncur","startTime":1447.3500000000001,"endTime":1451.13,"body":"coaches and building"},{"speaker":"Aaron Moncur","startTime":1447.3500000000001,"endTime":1451.13,"body":"relationships with people. I've"},{"speaker":"Aaron Moncur","startTime":1451.13,"endTime":1458.27,"body":"had mentors and coaches for the"},{"speaker":"Aaron Moncur","startTime":1451.13,"endTime":1458.27,"body":"past probably 10 years of"},{"speaker":"Aaron Moncur","startTime":1459.3500000000001,"endTime":1464.95,"body":"formally, anywhere of my career,"},{"speaker":"Aaron Moncur","startTime":1459.3500000000001,"endTime":1464.95,"body":"and before that more informally,"},{"speaker":"Aaron Moncur","startTime":1464.95,"endTime":1467.77,"body":"just, you know, people who knew"},{"speaker":"Aaron Moncur","startTime":1464.95,"endTime":1467.77,"body":"more than I did, who would"},{"speaker":"Aaron Moncur","startTime":1467.77,"endTime":1472.27,"body":"informally mentor me, and it's"},{"speaker":"Aaron Moncur","startTime":1467.77,"endTime":1472.27,"body":"been transformational for for my"},{"speaker":"Aaron Moncur","startTime":1472.27,"endTime":1475.03,"body":"own career. I'm sure, Brad, you"},{"speaker":"Aaron Moncur","startTime":1472.27,"endTime":1475.03,"body":"have experiences with this as"},{"speaker":"Aaron Moncur","startTime":1475.03,"endTime":1475.21,"body":"well."},{"speaker":"Brad Hirayama","startTime":1475.21,"endTime":1476.8300000000002,"body":"Yeah, so I"},{"speaker":"Brad Hirayama","startTime":1475.21,"endTime":1476.8300000000002,"body":"actually want to step back a"},{"speaker":"Brad Hirayama","startTime":1476.8300000000002,"endTime":1479.29,"body":"second, you know, I know that"},{"speaker":"Brad Hirayama","startTime":1476.8300000000002,"endTime":1479.29,"body":"we're not going to talk about"},{"speaker":"Brad Hirayama","startTime":1479.29,"endTime":1483.19,"body":"it, but help me define, in your"},{"speaker":"Brad Hirayama","startTime":1479.29,"endTime":1483.19,"body":"mind, the difference between a"},{"speaker":"Brad Hirayama","startTime":1483.19,"endTime":1485.8500000000001,"body":"mentor, a coach, and somebody"},{"speaker":"Brad Hirayama","startTime":1483.19,"endTime":1485.8500000000001,"body":"that you just build a"},{"speaker":"Brad Hirayama","startTime":1485.8500000000001,"endTime":1488.55,"body":"relationship with, because I"},{"speaker":"Brad Hirayama","startTime":1485.8500000000001,"endTime":1488.55,"body":"think that there is very"},{"speaker":"Brad Hirayama","startTime":1488.55,"endTime":1492.63,"body":"distinct differences, and they"},{"speaker":"Brad Hirayama","startTime":1488.55,"endTime":1492.63,"body":"play very distinct roles in what"},{"speaker":"Brad Hirayama","startTime":1492.63,"endTime":1493.53,"body":"we're talking about."},{"speaker":"Aaron Moncur","startTime":1494.6100000000001,"endTime":1497.19,"body":"To me, and this is"},{"speaker":"Aaron Moncur","startTime":1494.6100000000001,"endTime":1497.19,"body":"just my definition, I'm not"},{"speaker":"Aaron Moncur","startTime":1497.19,"endTime":1499.8300000000002,"body":"claiming this is gospel for"},{"speaker":"Aaron Moncur","startTime":1497.19,"endTime":1499.8300000000002,"body":"everyone, but to me, the"},{"speaker":"Aaron Moncur","startTime":1499.89,"endTime":1503.43,"body":"difference between just kind of"},{"speaker":"Aaron Moncur","startTime":1499.89,"endTime":1503.43,"body":"an informal relationship, a"},{"speaker":"Aaron Moncur","startTime":1503.43,"endTime":1508.79,"body":"mentor and then a coach is in"},{"speaker":"Aaron Moncur","startTime":1503.43,"endTime":1508.79,"body":"the degree of agreement or"},{"speaker":"Aaron Moncur","startTime":1508.8500000000001,"endTime":1512.69,"body":"formality that you have with"},{"speaker":"Aaron Moncur","startTime":1508.8500000000001,"endTime":1512.69,"body":"these individuals, so just an"},{"speaker":"Aaron Moncur","startTime":1512.69,"endTime":1516.8300000000002,"body":"informal person who can teach"},{"speaker":"Aaron Moncur","startTime":1512.69,"endTime":1516.8300000000002,"body":"you. There's no formal like"},{"speaker":"Aaron Moncur","startTime":1516.8300000000002,"endTime":1520.6100000000001,"body":"structure or agreement in place."},{"speaker":"Aaron Moncur","startTime":1516.8300000000002,"endTime":1520.6100000000001,"body":"This might be a water cooler"},{"speaker":"Aaron Moncur","startTime":1520.6100000000001,"endTime":1523.49,"body":"conversation that you have with"},{"speaker":"Aaron Moncur","startTime":1520.6100000000001,"endTime":1523.49,"body":"someone who shares some"},{"speaker":"Aaron Moncur","startTime":1523.49,"endTime":1527.8300000000002,"body":"instruction or insight with you,"},{"speaker":"Aaron Moncur","startTime":1523.49,"endTime":1527.8300000000002,"body":"and then you have mentors, which"},{"speaker":"Aaron Moncur","startTime":1527.8300000000002,"endTime":1532.99,"body":"generally, there is some"},{"speaker":"Aaron Moncur","startTime":1527.8300000000002,"endTime":1532.99,"body":"agreement in place that you are"},{"speaker":"Aaron Moncur","startTime":1532.99,"endTime":1536.5900000000001,"body":"my mentor and I am your mentee,"},{"speaker":"Aaron Moncur","startTime":1532.99,"endTime":1536.5900000000001,"body":"and there's a conversation that"},{"speaker":"Aaron Moncur","startTime":1536.5900000000001,"endTime":1540.49,"body":"happens about that no money is"},{"speaker":"Aaron Moncur","startTime":1536.5900000000001,"endTime":1540.49,"body":"taking place here. It's not a"},{"speaker":"Aaron Moncur","startTime":1540.67,"endTime":1543.6100000000001,"body":"financial or commercial"},{"speaker":"Aaron Moncur","startTime":1540.67,"endTime":1543.6100000000001,"body":"transaction, it's just someone."},{"speaker":"Aaron Moncur","startTime":1543.69,"endTime":1546.63,"body":"Who has more experience, who is"},{"speaker":"Aaron Moncur","startTime":1543.69,"endTime":1546.63,"body":"willing to share with you that"},{"speaker":"Aaron Moncur","startTime":1546.63,"endTime":1549.51,"body":"you have identified, approached"},{"speaker":"Aaron Moncur","startTime":1546.63,"endTime":1549.51,"body":"and said, Hey, will you please"},{"speaker":"Aaron Moncur","startTime":1549.5700000000002,"endTime":1553.05,"body":"act as a mentor for me? And this"},{"speaker":"Aaron Moncur","startTime":1549.5700000000002,"endTime":1553.05,"body":"individual has graciously"},{"speaker":"Aaron Moncur","startTime":1553.23,"endTime":1558.03,"body":"accepted. And then you have a"},{"speaker":"Aaron Moncur","startTime":1553.23,"endTime":1558.03,"body":"coach, which, typically, there"},{"speaker":"Aaron Moncur","startTime":1558.03,"endTime":1561.81,"body":"is a financial, you know,"},{"speaker":"Aaron Moncur","startTime":1558.03,"endTime":1561.81,"body":"structure in place where you're"},{"speaker":"Aaron Moncur","startTime":1561.81,"endTime":1566.99,"body":"paying this coach money to share"},{"speaker":"Aaron Moncur","startTime":1561.81,"endTime":1566.99,"body":"his or her wisdom, knowledge"},{"speaker":"Aaron Moncur","startTime":1567.1100000000001,"endTime":1571.3700000000001,"body":"insight with you. And so that's"},{"speaker":"Aaron Moncur","startTime":1567.1100000000001,"endTime":1571.3700000000001,"body":"the way that I think about those"},{"speaker":"Aaron Moncur","startTime":1571.3700000000001,"endTime":1571.73,"body":"three."},{"speaker":"Brad Hirayama","startTime":1572.63,"endTime":1574.31,"body":"Yeah, I know"},{"speaker":"Brad Hirayama","startTime":1572.63,"endTime":1574.31,"body":"that, and that's that's a great"},{"speaker":"Brad Hirayama","startTime":1574.31,"endTime":1579.89,"body":"way to look at it. I I've only"},{"speaker":"Brad Hirayama","startTime":1574.31,"endTime":1579.89,"body":"just recently found the"},{"speaker":"Brad Hirayama","startTime":1579.89,"endTime":1583.99,"body":"difference between mentors and"},{"speaker":"Brad Hirayama","startTime":1579.89,"endTime":1583.99,"body":"coaches. I got my first coach"},{"speaker":"Brad Hirayama","startTime":1583.99,"endTime":1589.03,"body":"last year. It's something that I"},{"speaker":"Brad Hirayama","startTime":1583.99,"endTime":1589.03,"body":"really I've really cherished,"},{"speaker":"Brad Hirayama","startTime":1589.03,"endTime":1595.03,"body":"the time that I've had with him,"},{"speaker":"Brad Hirayama","startTime":1589.03,"endTime":1595.03,"body":"allowing me to go through this"},{"speaker":"Brad Hirayama","startTime":1595.03,"endTime":1600.3700000000001,"body":"process of reframing who I am as"},{"speaker":"Brad Hirayama","startTime":1595.03,"endTime":1600.3700000000001,"body":"a professional and, you know,"},{"speaker":"Brad Hirayama","startTime":1600.43,"endTime":1604.8700000000001,"body":"entering parenthood and all of"},{"speaker":"Brad Hirayama","startTime":1600.43,"endTime":1604.8700000000001,"body":"that kind of stuff, and the"},{"speaker":"Brad Hirayama","startTime":1604.93,"endTime":1611.79,"body":"lessons that I was able to learn"},{"speaker":"Brad Hirayama","startTime":1604.93,"endTime":1611.79,"body":"from him was more about me"},{"speaker":"Brad Hirayama","startTime":1611.97,"endTime":1615.15,"body":"driving a conversation and"},{"speaker":"Brad Hirayama","startTime":1611.97,"endTime":1615.15,"body":"asking questions and then him"},{"speaker":"Brad Hirayama","startTime":1615.15,"endTime":1619.77,"body":"kind of guiding me through the"},{"speaker":"Brad Hirayama","startTime":1615.15,"endTime":1619.77,"body":"thought process, whereas for me,"},{"speaker":"Brad Hirayama","startTime":1619.95,"endTime":1623.67,"body":"you know, some of the the best"},{"speaker":"Brad Hirayama","startTime":1619.95,"endTime":1623.67,"body":"mentors that I have have always"},{"speaker":"Brad Hirayama","startTime":1623.67,"endTime":1629.63,"body":"just been people that have been"},{"speaker":"Brad Hirayama","startTime":1623.67,"endTime":1629.63,"body":"able to that I've been able to"},{"speaker":"Brad Hirayama","startTime":1629.63,"endTime":1636.95,"body":"build deeper relationships with,"},{"speaker":"Brad Hirayama","startTime":1629.63,"endTime":1636.95,"body":"than just co workers that are"},{"speaker":"Brad Hirayama","startTime":1637.13,"endTime":1644.77,"body":"then able to give me hard"},{"speaker":"Brad Hirayama","startTime":1637.13,"endTime":1644.77,"body":"feedback, and for Me, that's"},{"speaker":"Brad Hirayama","startTime":1644.77,"endTime":1647.53,"body":"different than people that are I"},{"speaker":"Brad Hirayama","startTime":1644.77,"endTime":1647.53,"body":"just have a relationship with,"},{"speaker":"Brad Hirayama","startTime":1647.53,"endTime":1651.97,"body":"like a working relationship"},{"speaker":"Brad Hirayama","startTime":1647.53,"endTime":1651.97,"body":"with, the mentors truly are able"},{"speaker":"Brad Hirayama","startTime":1651.97,"endTime":1654.31,"body":"to give me hard feedback. And"},{"speaker":"Brad Hirayama","startTime":1651.97,"endTime":1654.31,"body":"I'll give you an example of"},{"speaker":"Brad Hirayama","startTime":1654.31,"endTime":1660.31,"body":"this. I had a manager who I keep"},{"speaker":"Brad Hirayama","startTime":1654.31,"endTime":1660.31,"body":"in touch with, who I consider to"},{"speaker":"Brad Hirayama","startTime":1660.31,"endTime":1663.43,"body":"be one of my greatest mentors."},{"speaker":"Brad Hirayama","startTime":1660.31,"endTime":1663.43,"body":"He's somebody that I that I look"},{"speaker":"Brad Hirayama","startTime":1663.43,"endTime":1667.17,"body":"up to, and I speak to him"},{"speaker":"Brad Hirayama","startTime":1663.43,"endTime":1667.17,"body":"probably once a month, just for"},{"speaker":"Brad Hirayama","startTime":1667.17,"endTime":1673.65,"body":"us to catch up. And a couple of"},{"speaker":"Brad Hirayama","startTime":1667.17,"endTime":1673.65,"body":"months ago, right before I took"},{"speaker":"Brad Hirayama","startTime":1673.65,"endTime":1677.49,"body":"this new job, I was kind of in a"},{"speaker":"Brad Hirayama","startTime":1673.65,"endTime":1677.49,"body":"funk, and trying to understand"},{"speaker":"Brad Hirayama","startTime":1677.49,"endTime":1680.01,"body":"where I wanted to go, what I"},{"speaker":"Brad Hirayama","startTime":1677.49,"endTime":1680.01,"body":"wanted to do, I had some"},{"speaker":"Brad Hirayama","startTime":1680.01,"endTime":1686.21,"body":"options. And, you know, he was"},{"speaker":"Brad Hirayama","startTime":1680.01,"endTime":1686.21,"body":"listening, you know, listen to"},{"speaker":"Brad Hirayama","startTime":1686.21,"endTime":1689.8700000000001,"body":"my entire spiel. I talked for"},{"speaker":"Brad Hirayama","startTime":1686.21,"endTime":1689.8700000000001,"body":"quite a while, and then at the"},{"speaker":"Brad Hirayama","startTime":1689.8700000000001,"endTime":1693.1100000000001,"body":"very end, he said, I didn't"},{"speaker":"Brad Hirayama","startTime":1689.8700000000001,"endTime":1693.1100000000001,"body":"understand a word that you just"},{"speaker":"Brad Hirayama","startTime":1693.1100000000001,"endTime":1699.8300000000002,"body":"said, like you're so all over"},{"speaker":"Brad Hirayama","startTime":1693.1100000000001,"endTime":1699.8300000000002,"body":"the place that, do you"},{"speaker":"Brad Hirayama","startTime":1699.8300000000002,"endTime":1702.29,"body":"understand anything that she"},{"speaker":"Brad Hirayama","startTime":1699.8300000000002,"endTime":1702.29,"body":"said? Because I did it, you"},{"speaker":"Brad Hirayama","startTime":1702.71,"endTime":1707.77,"body":"know. And that was a huge wake"},{"speaker":"Brad Hirayama","startTime":1702.71,"endTime":1707.77,"body":"up call for me, of like, wow."},{"speaker":"Brad Hirayama","startTime":1707.77,"endTime":1711.91,"body":"Like, I don't even understand my"},{"speaker":"Brad Hirayama","startTime":1707.77,"endTime":1711.91,"body":"own my own direction. So this"},{"speaker":"Brad Hirayama","startTime":1711.91,"endTime":1715.0900000000001,"body":"was a great opportunity, you"},{"speaker":"Brad Hirayama","startTime":1711.91,"endTime":1715.0900000000001,"body":"know, it was something that I"},{"speaker":"Brad Hirayama","startTime":1715.0900000000001,"endTime":1719.23,"body":"don't think just, you know, a co"},{"speaker":"Brad Hirayama","startTime":1715.0900000000001,"endTime":1719.23,"body":"worker that I'm having lunch"},{"speaker":"Brad Hirayama","startTime":1719.23,"endTime":1723.49,"body":"with or something like that,"},{"speaker":"Brad Hirayama","startTime":1719.23,"endTime":1723.49,"body":"would have said to me, and that"},{"speaker":"Brad Hirayama","startTime":1723.49,"endTime":1729.15,"body":"really refocused me. That really"},{"speaker":"Brad Hirayama","startTime":1723.49,"endTime":1729.15,"body":"got me to where I am today, you"},{"speaker":"Brad Hirayama","startTime":1729.15,"endTime":1733.95,"body":"know? And so he's somebody that"},{"speaker":"Brad Hirayama","startTime":1729.15,"endTime":1733.95,"body":"I consider a mentor, and I think"},{"speaker":"Brad Hirayama","startTime":1733.95,"endTime":1738.27,"body":"it's really important as you go"},{"speaker":"Brad Hirayama","startTime":1733.95,"endTime":1738.27,"body":"through your engineering career,"},{"speaker":"Brad Hirayama","startTime":1739.47,"endTime":1742.71,"body":"because there's so many aspects"},{"speaker":"Brad Hirayama","startTime":1739.47,"endTime":1742.71,"body":"to being an engineer, right?"},{"speaker":"Brad Hirayama","startTime":1742.71,"endTime":1745.67,"body":"There's the technical side,"},{"speaker":"Brad Hirayama","startTime":1742.71,"endTime":1745.67,"body":"there's the soft skill side. We"},{"speaker":"Brad Hirayama","startTime":1745.67,"endTime":1748.43,"body":"just talked about the business"},{"speaker":"Brad Hirayama","startTime":1745.67,"endTime":1748.43,"body":"side. That's a whole new thing"},{"speaker":"Brad Hirayama","startTime":1748.43,"endTime":1752.39,"body":"to a lot of engineers. It's"},{"speaker":"Brad Hirayama","startTime":1748.43,"endTime":1752.39,"body":"really important to find people"},{"speaker":"Brad Hirayama","startTime":1752.75,"endTime":1756.47,"body":"that number one are more"},{"speaker":"Brad Hirayama","startTime":1752.75,"endTime":1756.47,"body":"experienced than you, so who are"},{"speaker":"Brad Hirayama","startTime":1756.65,"endTime":1761.51,"body":"far along in their careers, then"},{"speaker":"Brad Hirayama","startTime":1756.65,"endTime":1761.51,"body":"then then you are. But that"},{"speaker":"Brad Hirayama","startTime":1761.51,"endTime":1766.93,"body":"person also needs to be willing"},{"speaker":"Brad Hirayama","startTime":1761.51,"endTime":1766.93,"body":"to have a critical eye and a"},{"speaker":"Brad Hirayama","startTime":1766.93,"endTime":1773.47,"body":"critical ear for you, because"},{"speaker":"Brad Hirayama","startTime":1766.93,"endTime":1773.47,"body":"without that, the mentorship"},{"speaker":"Brad Hirayama","startTime":1774.0700000000002,"endTime":1779.17,"body":"doesn't, it doesn't really"},{"speaker":"Brad Hirayama","startTime":1774.0700000000002,"endTime":1779.17,"body":"provide any value to either"},{"speaker":"Brad Hirayama","startTime":1779.17,"endTime":1783.67,"body":"side. And so what I what I mean,"},{"speaker":"Brad Hirayama","startTime":1779.17,"endTime":1783.67,"body":"is that, you know, this, this,"},{"speaker":"Brad Hirayama","startTime":1783.73,"endTime":1786.15,"body":"this guy that I'm talking about,"},{"speaker":"Brad Hirayama","startTime":1783.73,"endTime":1786.15,"body":"he's worked his way up the"},{"speaker":"Brad Hirayama","startTime":1786.15,"endTime":1792.0900000000001,"body":"ladder. He's achieving so much"},{"speaker":"Brad Hirayama","startTime":1786.15,"endTime":1792.0900000000001,"body":"in his own work world and"},{"speaker":"Brad Hirayama","startTime":1792.0900000000001,"endTime":1795.27,"body":"building his own relationships,"},{"speaker":"Brad Hirayama","startTime":1792.0900000000001,"endTime":1795.27,"body":"and doing so many different"},{"speaker":"Brad Hirayama","startTime":1795.27,"endTime":1800.13,"body":"things within engineering and"},{"speaker":"Brad Hirayama","startTime":1795.27,"endTime":1800.13,"body":"business and etc, but he still"},{"speaker":"Brad Hirayama","startTime":1800.13,"endTime":1805.31,"body":"takes that time where we have an"},{"speaker":"Brad Hirayama","startTime":1800.13,"endTime":1805.31,"body":"hour that we can talk to each"},{"speaker":"Brad Hirayama","startTime":1805.31,"endTime":1809.51,"body":"other, and he will listen for"},{"speaker":"Brad Hirayama","startTime":1805.31,"endTime":1809.51,"body":"that hour. He's not distracted,"},{"speaker":"Brad Hirayama","startTime":1809.51,"endTime":1813.05,"body":"he's not trying to answer"},{"speaker":"Brad Hirayama","startTime":1809.51,"endTime":1813.05,"body":"emails, but he will listen, and"},{"speaker":"Brad Hirayama","startTime":1813.05,"endTime":1818.45,"body":"He will answer questions, and he"},{"speaker":"Brad Hirayama","startTime":1813.05,"endTime":1818.45,"body":"will give me honest feedback."},{"speaker":"Brad Hirayama","startTime":1818.51,"endTime":1824.23,"body":"And that really is, I think the"},{"speaker":"Brad Hirayama","startTime":1818.51,"endTime":1824.23,"body":"key is, when you're looking for"},{"speaker":"Brad Hirayama","startTime":1824.23,"endTime":1828.97,"body":"a mentor, or if you are a"},{"speaker":"Brad Hirayama","startTime":1824.23,"endTime":1828.97,"body":"mentor, you need to give the"},{"speaker":"Brad Hirayama","startTime":1828.97,"endTime":1833.5900000000001,"body":"people the time, and if you can"},{"speaker":"Brad Hirayama","startTime":1828.97,"endTime":1833.5900000000001,"body":"find somebody that's willing to"},{"speaker":"Brad Hirayama","startTime":1833.5900000000001,"endTime":1835.81,"body":"give you the time, that's"},{"speaker":"Brad Hirayama","startTime":1833.5900000000001,"endTime":1835.81,"body":"willing to give you that hard"},{"speaker":"Brad Hirayama","startTime":1835.81,"endTime":1839.23,"body":"advice, that's somebody that you"},{"speaker":"Brad Hirayama","startTime":1835.81,"endTime":1839.23,"body":"really want to build that strong"},{"speaker":"Brad Hirayama","startTime":1839.23,"endTime":1840.13,"body":"relationship with."},{"speaker":"Aaron Moncur","startTime":1841.8700000000001,"endTime":1846.3300000000002,"body":"Yeah, and one"},{"speaker":"Aaron Moncur","startTime":1841.8700000000001,"endTime":1846.3300000000002,"body":"common. Concrete step that any"},{"speaker":"Aaron Moncur","startTime":1846.3300000000002,"endTime":1849.39,"body":"of you listening right now can"},{"speaker":"Aaron Moncur","startTime":1846.3300000000002,"endTime":1849.39,"body":"take towards building"},{"speaker":"Aaron Moncur","startTime":1849.39,"endTime":1854.19,"body":"relationships, whether it's with"},{"speaker":"Aaron Moncur","startTime":1849.39,"endTime":1854.19,"body":"a mentor or, more informally,"},{"speaker":"Aaron Moncur","startTime":1854.19,"endTime":1858.8700000000001,"body":"just people at at work within"},{"speaker":"Aaron Moncur","startTime":1854.19,"endTime":1858.8700000000001,"body":"your industry, because at the"},{"speaker":"Aaron Moncur","startTime":1858.8700000000001,"endTime":1862.71,"body":"end of the day, this stuff all"},{"speaker":"Aaron Moncur","startTime":1858.8700000000001,"endTime":1862.71,"body":"comes down to relationships. The"},{"speaker":"Aaron Moncur","startTime":1904.7,"endTime":1907.78,"body":"old adage is true. It's not what"},{"speaker":"Aaron Moncur","startTime":1904.7,"endTime":1907.78,"body":"you know, it's who you know."},{"speaker":"Aaron Moncur","startTime":1907.96,"endTime":1911.08,"body":"It's also what you know, but"},{"speaker":"Aaron Moncur","startTime":1907.96,"endTime":1911.08,"body":"it's definitely also who you"},{"speaker":"Aaron Moncur","startTime":1911.08,"endTime":1915.52,"body":"know. And a great way to build"},{"speaker":"Aaron Moncur","startTime":1911.08,"endTime":1915.52,"body":"those relationships is just to"},{"speaker":"Aaron Moncur","startTime":1915.52,"endTime":1920.86,"body":"take someone out to lunch. It's"},{"speaker":"Aaron Moncur","startTime":1915.52,"endTime":1920.86,"body":"it's so easy and, you know, low"},{"speaker":"Aaron Moncur","startTime":1920.86,"endTime":1925.24,"body":"pressure, we all need to eat. So"},{"speaker":"Aaron Moncur","startTime":1920.86,"endTime":1925.24,"body":"find someone you think knows"},{"speaker":"Aaron Moncur","startTime":1925.24,"endTime":1928.32,"body":"more than you that you'd like to"},{"speaker":"Aaron Moncur","startTime":1925.24,"endTime":1928.32,"body":"get to know better, and invite"},{"speaker":"Aaron Moncur","startTime":1928.32,"endTime":1931.26,"body":"them out to lunch and get to"},{"speaker":"Aaron Moncur","startTime":1928.32,"endTime":1931.26,"body":"know them. And that's been a"},{"speaker":"Aaron Moncur","startTime":1931.26,"endTime":1934.9199999999998,"body":"great way for me to build"},{"speaker":"Aaron Moncur","startTime":1931.26,"endTime":1934.9199999999998,"body":"relationships over the years,"},{"speaker":"Brad Hirayama","startTime":1935.7,"endTime":1939.36,"body":"you know. And so"},{"speaker":"Brad Hirayama","startTime":1935.7,"endTime":1939.36,"body":"same, over the last year, I've"},{"speaker":"Brad Hirayama","startTime":1939.36,"endTime":1945.54,"body":"had more than a dozen coffee"},{"speaker":"Brad Hirayama","startTime":1939.36,"endTime":1945.54,"body":"chats, lunch lunch chats, Happy"},{"speaker":"Brad Hirayama","startTime":1945.54,"endTime":1952.1,"body":"Hour chats. And the thing is, is"},{"speaker":"Brad Hirayama","startTime":1945.54,"endTime":1952.1,"body":"that even through cold outreach,"},{"speaker":"Brad Hirayama","startTime":1952.8799999999999,"endTime":1955.76,"body":"LinkedIn, cold outreach, Hey,"},{"speaker":"Brad Hirayama","startTime":1952.8799999999999,"endTime":1955.76,"body":"I've seen this thing you're"},{"speaker":"Brad Hirayama","startTime":1955.76,"endTime":1960.1399999999999,"body":"working on. Would really love to"},{"speaker":"Brad Hirayama","startTime":1955.76,"endTime":1960.1399999999999,"body":"pick your brain. Love to buy a"},{"speaker":"Brad Hirayama","startTime":1960.1399999999999,"endTime":1963.44,"body":"cup of cup of coffee, you'll"},{"speaker":"Brad Hirayama","startTime":1960.1399999999999,"endTime":1963.44,"body":"find that the people that"},{"speaker":"Brad Hirayama","startTime":1963.44,"endTime":1967.3,"body":"respond to you, the people that"},{"speaker":"Brad Hirayama","startTime":1963.44,"endTime":1967.3,"body":"actually agree to do this with"},{"speaker":"Brad Hirayama","startTime":1967.3,"endTime":1972.8799999999999,"body":"you are the people that you want"},{"speaker":"Brad Hirayama","startTime":1967.3,"endTime":1972.8799999999999,"body":"to get to know. And so take the"},{"speaker":"Brad Hirayama","startTime":1973.36,"endTime":1978.28,"body":"take the chance, because I found"},{"speaker":"Brad Hirayama","startTime":1973.36,"endTime":1978.28,"body":"it super valuable, and I want to"},{"speaker":"Brad Hirayama","startTime":1978.28,"endTime":1981.34,"body":"lean into it this year as well"},{"speaker":"Brad Hirayama","startTime":1978.28,"endTime":1981.34,"body":"and continue doing so, and"},{"speaker":"Brad Hirayama","startTime":1981.34,"endTime":1986.34,"body":"continue building my my network."},{"speaker":"Brad Hirayama","startTime":1981.34,"endTime":1986.34,"body":"And I think it's a great way to"},{"speaker":"Brad Hirayama","startTime":1986.58,"endTime":1989.04,"body":"build that relationship. Get"},{"speaker":"Brad Hirayama","startTime":1986.58,"endTime":1989.04,"body":"face to face."},{"speaker":"Aaron Moncur","startTime":1994.74,"endTime":1997.5,"body":"Pipeline now"},{"speaker":"Aaron Moncur","startTime":1994.74,"endTime":1997.5,"body":"offers procurement of custom"},{"speaker":"Aaron Moncur","startTime":1997.5,"endTime":2001.6399999999999,"body":"machined parts at significantly"},{"speaker":"Aaron Moncur","startTime":1997.5,"endTime":2001.6399999999999,"body":"lower costs without sacrificing"},{"speaker":"Aaron Moncur","startTime":2001.6399999999999,"endTime":2006.46,"body":"speed or quality. We design and"},{"speaker":"Aaron Moncur","startTime":2001.6399999999999,"endTime":2006.46,"body":"build custom machines ourselves,"},{"speaker":"Aaron Moncur","startTime":2006.52,"endTime":2010.96,"body":"so we consume a lot of precision"},{"speaker":"Aaron Moncur","startTime":2006.52,"endTime":2010.96,"body":"machined components. Over the"},{"speaker":"Aaron Moncur","startTime":2010.96,"endTime":2015.22,"body":"past several years, we developed"},{"speaker":"Aaron Moncur","startTime":2010.96,"endTime":2015.22,"body":"a proven overseas supply chain"},{"speaker":"Aaron Moncur","startTime":2015.22,"endTime":2019.8999999999999,"body":"to support that work, and in"},{"speaker":"Aaron Moncur","startTime":2015.22,"endTime":2019.8999999999999,"body":"2025 we successfully piloted"},{"speaker":"Aaron Moncur","startTime":2019.96,"endTime":2024.28,"body":"that capability with select"},{"speaker":"Aaron Moncur","startTime":2019.96,"endTime":2024.28,"body":"customers. Now we're opening it"},{"speaker":"Aaron Moncur","startTime":2024.28,"endTime":2028.62,"body":"up more broadly, if you'd like"},{"speaker":"Aaron Moncur","startTime":2024.28,"endTime":2028.62,"body":"to see how our prices and lead"},{"speaker":"Aaron Moncur","startTime":2028.62,"endTime":2032.52,"body":"times compare, send us a drawing"},{"speaker":"Aaron Moncur","startTime":2028.62,"endTime":2032.52,"body":"or two for quote, visit team"},{"speaker":"Aaron Moncur","startTime":2032.52,"endTime":2041.04,"body":"pipeline.us, or message me"},{"speaker":"Aaron Moncur","startTime":2032.52,"endTime":2041.04,"body":"directly on LinkedIn. Yeah."},{"speaker":"Aaron Moncur","startTime":2041.04,"endTime":2046.34,"body":"Okay, let's move on to the next"},{"speaker":"Aaron Moncur","startTime":2041.04,"endTime":2046.34,"body":"one. So number four, do more"},{"speaker":"Aaron Moncur","startTime":2046.34,"endTime":2054.5,"body":"than you're paid for. I There's"},{"speaker":"Aaron Moncur","startTime":2046.34,"endTime":2054.5,"body":"a great analogy that I heard"},{"speaker":"Aaron Moncur","startTime":2054.5,"endTime":2061.2200000000003,"body":"once about putting in fuel"},{"speaker":"Aaron Moncur","startTime":2054.5,"endTime":2061.2200000000003,"body":"before you have the fire. So"},{"speaker":"Aaron Moncur","startTime":2061.34,"endTime":2063.7400000000002,"body":"let's pretend that you're out in"},{"speaker":"Aaron Moncur","startTime":2061.34,"endTime":2063.7400000000002,"body":"the woods and you've got one of"},{"speaker":"Aaron Moncur","startTime":2063.7400000000002,"endTime":2067.42,"body":"those old wood fired stoves that"},{"speaker":"Aaron Moncur","startTime":2063.7400000000002,"endTime":2067.42,"body":"warms the house, right? And"},{"speaker":"Aaron Moncur","startTime":2067.42,"endTime":2070.2400000000002,"body":"you're freezing. It's winter out"},{"speaker":"Aaron Moncur","startTime":2067.42,"endTime":2070.2400000000002,"body":"there, and you're thinking to"},{"speaker":"Aaron Moncur","startTime":2070.2400000000002,"endTime":2072.88,"body":"yourself, Man, I just need some"},{"speaker":"Aaron Moncur","startTime":2070.2400000000002,"endTime":2072.88,"body":"heat. I need some fire in here"},{"speaker":"Aaron Moncur","startTime":2072.88,"endTime":2077.32,"body":"to keep me warm. That fire is"},{"speaker":"Aaron Moncur","startTime":2072.88,"endTime":2077.32,"body":"never going to come unless you"},{"speaker":"Aaron Moncur","startTime":2077.32,"endTime":2080.38,"body":"put the fuel in, you put the"},{"speaker":"Aaron Moncur","startTime":2077.32,"endTime":2080.38,"body":"kindling in, you put the wood"},{"speaker":"Aaron Moncur","startTime":2080.38,"endTime":2084.4,"body":"in, you light a match, and you"},{"speaker":"Aaron Moncur","startTime":2080.38,"endTime":2084.4,"body":"create that fire. And putting"},{"speaker":"Aaron Moncur","startTime":2084.4,"endTime":2089.1,"body":"the fuel in is like doing more"},{"speaker":"Aaron Moncur","startTime":2084.4,"endTime":2089.1,"body":"than you're paid for, you're"},{"speaker":"Aaron Moncur","startTime":2089.1,"endTime":2092.16,"body":"never going to get the"},{"speaker":"Aaron Moncur","startTime":2089.1,"endTime":2092.16,"body":"recognition or the opportunities"},{"speaker":"Aaron Moncur","startTime":2092.16,"endTime":2095.8799999999997,"body":"or the advancement until you put"},{"speaker":"Aaron Moncur","startTime":2092.16,"endTime":2095.8799999999997,"body":"that work in. If you're just"},{"speaker":"Aaron Moncur","startTime":2095.8799999999997,"endTime":2099.66,"body":"doing the minimum and getting by"},{"speaker":"Aaron Moncur","startTime":2095.8799999999997,"endTime":2099.66,"body":"and hoping, oh, people, you"},{"speaker":"Aaron Moncur","startTime":2099.66,"endTime":2105.2999999999997,"body":"know, see, I show up to work"},{"speaker":"Aaron Moncur","startTime":2099.66,"endTime":2105.2999999999997,"body":"every day, you'll probably get"},{"speaker":"Aaron Moncur","startTime":2105.2999999999997,"endTime":2109.22,"body":"the minimum in return, and and"},{"speaker":"Aaron Moncur","startTime":2105.2999999999997,"endTime":2109.22,"body":"I'm not saying that everyone"},{"speaker":"Aaron Moncur","startTime":2109.22,"endTime":2113.06,"body":"needs to be like this, super"},{"speaker":"Aaron Moncur","startTime":2109.22,"endTime":2113.06,"body":"hustler go getter, right? There"},{"speaker":"Aaron Moncur","startTime":2113.06,"endTime":2117.5,"body":"are seasons to life. I mean,"},{"speaker":"Aaron Moncur","startTime":2113.06,"endTime":2117.5,"body":"maybe your life is personal."},{"speaker":"Aaron Moncur","startTime":2117.5,"endTime":2120.8599999999997,"body":"Life is just crazy right now."},{"speaker":"Aaron Moncur","startTime":2117.5,"endTime":2120.8599999999997,"body":"You got things going on that's"},{"speaker":"Aaron Moncur","startTime":2120.8599999999997,"endTime":2125.74,"body":"fine. You don't need to be the"},{"speaker":"Aaron Moncur","startTime":2120.8599999999997,"endTime":2125.74,"body":"top performer every day of your"},{"speaker":"Aaron Moncur","startTime":2125.74,"endTime":2129.94,"body":"life, but just recognize that"},{"speaker":"Aaron Moncur","startTime":2125.74,"endTime":2129.94,"body":"there are seasons to life, and"},{"speaker":"Aaron Moncur","startTime":2129.94,"endTime":2133.7799999999997,"body":"when you're in a season that you"},{"speaker":"Aaron Moncur","startTime":2129.94,"endTime":2133.7799999999997,"body":"want to grow, you want to"},{"speaker":"Aaron Moncur","startTime":2133.7799999999997,"endTime":2137.2599999999998,"body":"advance your career, if you do"},{"speaker":"Aaron Moncur","startTime":2133.7799999999997,"endTime":2137.2599999999998,"body":"the minimum, you will get the"},{"speaker":"Aaron Moncur","startTime":2137.2599999999998,"endTime":2141.34,"body":"minimum if you do more than what"},{"speaker":"Aaron Moncur","startTime":2137.2599999999998,"endTime":2141.34,"body":"you're paid for, more than just"},{"speaker":"Aaron Moncur","startTime":2141.34,"endTime":2145.74,"body":"that minimum, in my experience,"},{"speaker":"Aaron Moncur","startTime":2141.34,"endTime":2145.74,"body":"the returns have been out of"},{"speaker":"Aaron Moncur","startTime":2145.74,"endTime":2150.9,"body":"proportion to to the inputs,"},{"speaker":"Aaron Moncur","startTime":2145.74,"endTime":2150.9,"body":"right?"},{"speaker":"Brad Hirayama","startTime":2150.9,"endTime":2155.64,"body":"You know? And"},{"speaker":"Brad Hirayama","startTime":2150.9,"endTime":2155.64,"body":"this is a an interesting topic,"},{"speaker":"Brad Hirayama","startTime":2156.48,"endTime":2163.68,"body":"because a lot of times I feel"},{"speaker":"Brad Hirayama","startTime":2156.48,"endTime":2163.68,"body":"like now the narrative is, you"},{"speaker":"Brad Hirayama","startTime":2163.68,"endTime":2166.88,"body":"want to be the first in the"},{"speaker":"Brad Hirayama","startTime":2163.68,"endTime":2166.88,"body":"office and the last to leave,"},{"speaker":"Brad Hirayama","startTime":2166.94,"endTime":2172.2799999999997,"body":"right? That's how you get"},{"speaker":"Brad Hirayama","startTime":2166.94,"endTime":2172.2799999999997,"body":"promoted. That type of advice, I"},{"speaker":"Brad Hirayama","startTime":2172.2799999999997,"endTime":2177.98,"body":"think, is it's short sighted."},{"speaker":"Brad Hirayama","startTime":2172.2799999999997,"endTime":2177.98,"body":"The what Aaron is talking about,"},{"speaker":"Brad Hirayama","startTime":2179.24,"endTime":2184.7,"body":"is really important to keep in"},{"speaker":"Brad Hirayama","startTime":2179.24,"endTime":2184.7,"body":"to keep in mind what you you."},{"speaker":"Brad Hirayama","startTime":2187.0,"endTime":2191.56,"body":"What you do needs to make an"},{"speaker":"Brad Hirayama","startTime":2187.0,"endTime":2191.56,"body":"impact. It's not about how much"},{"speaker":"Brad Hirayama","startTime":2191.56,"endTime":2194.98,"body":"time you put into something,"},{"speaker":"Brad Hirayama","startTime":2191.56,"endTime":2194.98,"body":"it's how much impact you are"},{"speaker":"Brad Hirayama","startTime":2194.98,"endTime":2199.2999999999997,"body":"making on your team, on the"},{"speaker":"Brad Hirayama","startTime":2194.98,"endTime":2199.2999999999997,"body":"business, on the bottom line,"},{"speaker":"Brad Hirayama","startTime":2199.42,"endTime":2202.6,"body":"you know, whatever the focus is"},{"speaker":"Brad Hirayama","startTime":2199.42,"endTime":2202.6,"body":"for you at that at that moment,"},{"speaker":"Brad Hirayama","startTime":2203.5,"endTime":2207.84,"body":"I think it's really important,"},{"speaker":"Brad Hirayama","startTime":2203.5,"endTime":2207.84,"body":"and something that I've been"},{"speaker":"Brad Hirayama","startTime":2207.84,"endTime":2215.04,"body":"questioning for a long time is"},{"speaker":"Brad Hirayama","startTime":2207.84,"endTime":2215.04,"body":"for myself. I started off my my"},{"speaker":"Brad Hirayama","startTime":2215.04,"endTime":2219.0,"body":"career with that mentality. I"},{"speaker":"Brad Hirayama","startTime":2215.04,"endTime":2219.0,"body":"used to be the first in the"},{"speaker":"Brad Hirayama","startTime":2219.0,"endTime":2223.2599999999998,"body":"office. I used to be the last to"},{"speaker":"Brad Hirayama","startTime":2219.0,"endTime":2223.2599999999998,"body":"leave. I used to work. I used to"},{"speaker":"Brad Hirayama","startTime":2223.2599999999998,"endTime":2225.68,"body":"take work home with me. And I'd"},{"speaker":"Brad Hirayama","startTime":2223.2599999999998,"endTime":2225.68,"body":"work pretty much until I went to"},{"speaker":"Brad Hirayama","startTime":2225.68,"endTime":2231.56,"body":"sleep. You know, I always felt"},{"speaker":"Brad Hirayama","startTime":2225.68,"endTime":2231.56,"body":"like I was checking boxes. And"},{"speaker":"Brad Hirayama","startTime":2231.56,"endTime":2234.92,"body":"so, because I was checking so"},{"speaker":"Brad Hirayama","startTime":2231.56,"endTime":2234.92,"body":"many boxes, I was going to get"},{"speaker":"Brad Hirayama","startTime":2234.92,"endTime":2237.7999999999997,"body":"recognized, because I was"},{"speaker":"Brad Hirayama","startTime":2234.92,"endTime":2237.7999999999997,"body":"checking all these boxes, and so"},{"speaker":"Brad Hirayama","startTime":2237.7999999999997,"endTime":2241.04,"body":"many things were getting done,"},{"speaker":"Brad Hirayama","startTime":2237.7999999999997,"endTime":2241.04,"body":"and it was just going to be"},{"speaker":"Brad Hirayama","startTime":2241.04,"endTime":2246.4,"body":"attributed to myself. And I"},{"speaker":"Brad Hirayama","startTime":2241.04,"endTime":2246.4,"body":"think that what I struggled with"},{"speaker":"Brad Hirayama","startTime":2246.46,"endTime":2251.44,"body":"was, I think my biggest struggle"},{"speaker":"Brad Hirayama","startTime":2246.46,"endTime":2251.44,"body":"at that period in my career was,"},{"speaker":"Brad Hirayama","startTime":2252.46,"endTime":2259.6,"body":"how do I balance being visible"},{"speaker":"Brad Hirayama","startTime":2252.46,"endTime":2259.6,"body":"and advocating for myself and"},{"speaker":"Brad Hirayama","startTime":2259.6,"endTime":2264.46,"body":"not trying to be like boastful,"},{"speaker":"Brad Hirayama","startTime":2259.6,"endTime":2264.46,"body":"you know, or coming across as"},{"speaker":"Brad Hirayama","startTime":2264.46,"endTime":2268.7999999999997,"body":"being like that young, cocky"},{"speaker":"Brad Hirayama","startTime":2264.46,"endTime":2268.7999999999997,"body":"engineer who's gonna, you know,"},{"speaker":"Brad Hirayama","startTime":2268.7999999999997,"endTime":2271.5,"body":"make sure that everybody knows"},{"speaker":"Brad Hirayama","startTime":2268.7999999999997,"endTime":2271.5,"body":"that he worked till 1030 last"},{"speaker":"Brad Hirayama","startTime":2271.5,"endTime":2275.34,"body":"night, you know, or something"},{"speaker":"Brad Hirayama","startTime":2271.5,"endTime":2275.34,"body":"like that. And I think that one"},{"speaker":"Brad Hirayama","startTime":2275.34,"endTime":2282.66,"body":"of the key points that I've that"},{"speaker":"Brad Hirayama","startTime":2275.34,"endTime":2282.66,"body":"I've realized, is it really"},{"speaker":"Brad Hirayama","startTime":2282.66,"endTime":2288.32,"body":"doesn't matter how much you"},{"speaker":"Brad Hirayama","startTime":2282.66,"endTime":2288.32,"body":"work. Yes, working hard takes a"},{"speaker":"Brad Hirayama","startTime":2288.32,"endTime":2292.1,"body":"long you know, doing hard things"},{"speaker":"Brad Hirayama","startTime":2288.32,"endTime":2292.1,"body":"takes a long time. Yes, I agree"},{"speaker":"Brad Hirayama","startTime":2292.1,"endTime":2298.34,"body":"with that. But really what"},{"speaker":"Brad Hirayama","startTime":2292.1,"endTime":2298.34,"body":"matters is the outcomes. And"},{"speaker":"Brad Hirayama","startTime":2298.34,"endTime":2304.04,"body":"what metrics are you measuring"},{"speaker":"Brad Hirayama","startTime":2298.34,"endTime":2304.04,"body":"those outcomes against? Right?"},{"speaker":"Brad Hirayama","startTime":2304.04,"endTime":2310.7799999999997,"body":"So if I can do one high impact"},{"speaker":"Brad Hirayama","startTime":2304.04,"endTime":2310.7799999999997,"body":"item that really moves my"},{"speaker":"Brad Hirayama","startTime":2310.7799999999997,"endTime":2319.84,"body":"needle, and that item takes me"},{"speaker":"Brad Hirayama","startTime":2310.7799999999997,"endTime":2319.84,"body":"five hours versus doing five"},{"speaker":"Brad Hirayama","startTime":2319.84,"endTime":2323.5,"body":"small things that barely moves"},{"speaker":"Brad Hirayama","startTime":2319.84,"endTime":2323.5,"body":"the needle, but that took me 10"},{"speaker":"Brad Hirayama","startTime":2325.24,"endTime":2329.7,"body":"my time is better spent on that"},{"speaker":"Brad Hirayama","startTime":2325.24,"endTime":2329.7,"body":"five hour task, and I think"},{"speaker":"Brad Hirayama","startTime":2329.7,"endTime":2335.64,"body":"that's where my mindset and how"},{"speaker":"Brad Hirayama","startTime":2329.7,"endTime":2335.64,"body":"do I market myself, and how do I"},{"speaker":"Brad Hirayama","startTime":2335.64,"endTime":2340.68,"body":"make myself visible that had to"},{"speaker":"Brad Hirayama","startTime":2335.64,"endTime":2340.68,"body":"shift in my in my mind and"},{"speaker":"Brad Hirayama","startTime":2340.68,"endTime":2348.0,"body":"really get away from that"},{"speaker":"Brad Hirayama","startTime":2340.68,"endTime":2348.0,"body":"constant need for do they see"},{"speaker":"Brad Hirayama","startTime":2348.0,"endTime":2350.7799999999997,"body":"what I'm doing? I'm doing? You"},{"speaker":"Brad Hirayama","startTime":2348.0,"endTime":2350.7799999999997,"body":"know, do they know that I'm"},{"speaker":"Brad Hirayama","startTime":2350.7799999999997,"endTime":2355.22,"body":"working hard? It kind of comes"},{"speaker":"Brad Hirayama","startTime":2350.7799999999997,"endTime":2355.22,"body":"naturally when you're doing"},{"speaker":"Brad Hirayama","startTime":2355.22,"endTime":2356.66,"body":"those high impact things."},{"speaker":"Aaron Moncur","startTime":2357.98,"endTime":2361.7,"body":"Yeah, and"},{"speaker":"Aaron Moncur","startTime":2357.98,"endTime":2361.7,"body":"marketing, within engineering, I"},{"speaker":"Aaron Moncur","startTime":2361.7,"endTime":2365.36,"body":"think, is looked at as kind of a"},{"speaker":"Aaron Moncur","startTime":2361.7,"endTime":2365.36,"body":"dirty word, sometimes, like,"},{"speaker":"Aaron Moncur","startTime":2365.36,"endTime":2368.14,"body":"we're not marketers, we're"},{"speaker":"Aaron Moncur","startTime":2365.36,"endTime":2368.14,"body":"engineers. We do the hard"},{"speaker":"Aaron Moncur","startTime":2368.14,"endTime":2371.98,"body":"technical work. And I would"},{"speaker":"Aaron Moncur","startTime":2368.14,"endTime":2371.98,"body":"venture to say that that most of"},{"speaker":"Aaron Moncur","startTime":2371.98,"endTime":2375.16,"body":"us, when we're considering how"},{"speaker":"Aaron Moncur","startTime":2371.98,"endTime":2375.16,"body":"much to quote, unquote, market"},{"speaker":"Aaron Moncur","startTime":2375.16,"endTime":2382.84,"body":"ourselves, to our bosses, to"},{"speaker":"Aaron Moncur","startTime":2375.16,"endTime":2382.84,"body":"those above us who might have"},{"speaker":"Aaron Moncur","startTime":2382.84,"endTime":2386.88,"body":"control over our advancement,"},{"speaker":"Aaron Moncur","startTime":2382.84,"endTime":2386.88,"body":"we're we probably do too little."},{"speaker":"Aaron Moncur","startTime":2386.94,"endTime":2390.6,"body":"Most of us err on the side of"},{"speaker":"Aaron Moncur","startTime":2386.94,"endTime":2390.6,"body":"not doing enough. And you can"},{"speaker":"Aaron Moncur","startTime":2390.6,"endTime":2394.56,"body":"have a very candid conversation"},{"speaker":"Aaron Moncur","startTime":2390.6,"endTime":2394.56,"body":"about this. I think you should"},{"speaker":"Aaron Moncur","startTime":2395.22,"endTime":2400.38,"body":"whoever your decision maker is"},{"speaker":"Aaron Moncur","startTime":2395.22,"endTime":2400.38,"body":"above you, who is going to"},{"speaker":"Aaron Moncur","startTime":2400.38,"endTime":2405.0,"body":"decide whether you're you"},{"speaker":"Aaron Moncur","startTime":2400.38,"endTime":2405.0,"body":"advance to whatever the next"},{"speaker":"Aaron Moncur","startTime":2405.0,"endTime":2409.2799999999997,"body":"position you want is you should"},{"speaker":"Aaron Moncur","startTime":2405.0,"endTime":2409.2799999999997,"body":"have a candid conversation with"},{"speaker":"Aaron Moncur","startTime":2409.2799999999997,"endTime":2412.94,"body":"that person and just let them"},{"speaker":"Aaron Moncur","startTime":2409.2799999999997,"endTime":2412.94,"body":"know, Hey, this is what I would"},{"speaker":"Aaron Moncur","startTime":2412.94,"endTime":2415.64,"body":"like to do, and, of course, get"},{"speaker":"Aaron Moncur","startTime":2412.94,"endTime":2415.64,"body":"their feedback. What do you"},{"speaker":"Aaron Moncur","startTime":2415.64,"endTime":2419.6,"body":"think my career path should be?"},{"speaker":"Aaron Moncur","startTime":2415.64,"endTime":2419.6,"body":"I'd like to get your feedback as"},{"speaker":"Aaron Moncur","startTime":2419.6,"endTime":2423.44,"body":"well. But this is the path that"},{"speaker":"Aaron Moncur","startTime":2419.6,"endTime":2423.44,"body":"I would like to realize for"},{"speaker":"Aaron Moncur","startTime":2423.44,"endTime":2427.42,"body":"myself and and I want to make"},{"speaker":"Aaron Moncur","startTime":2423.44,"endTime":2427.42,"body":"sure that I'm letting you know"},{"speaker":"Aaron Moncur","startTime":2427.42,"endTime":2430.96,"body":"that I'm actually having an"},{"speaker":"Aaron Moncur","startTime":2427.42,"endTime":2430.96,"body":"impact on our team and on our"},{"speaker":"Aaron Moncur","startTime":2430.96,"endTime":2435.1,"body":"business. So from time to time,"},{"speaker":"Aaron Moncur","startTime":2430.96,"endTime":2435.1,"body":"I'll let you know what, what"},{"speaker":"Aaron Moncur","startTime":2435.1,"endTime":2438.1,"body":"I've accomplished that I think"},{"speaker":"Aaron Moncur","startTime":2435.1,"endTime":2438.1,"body":"is, is noteworthy, is that,"},{"speaker":"Aaron Moncur","startTime":2438.1,"endTime":2442.36,"body":"okay, you know, just have that"},{"speaker":"Aaron Moncur","startTime":2438.1,"endTime":2442.36,"body":"candid conversation so that it"},{"speaker":"Aaron Moncur","startTime":2442.36,"endTime":2446.16,"body":"doesn't feel, I don't, know,"},{"speaker":"Aaron Moncur","startTime":2442.36,"endTime":2446.16,"body":"disingenuine when you do market"},{"speaker":"Aaron Moncur","startTime":2446.16,"endTime":2449.94,"body":"yourself. There's already a plan"},{"speaker":"Aaron Moncur","startTime":2446.16,"endTime":2449.94,"body":"in place, and your your"},{"speaker":"Aaron Moncur","startTime":2449.94,"endTime":2453.96,"body":"superiors are expecting to hear"},{"speaker":"Aaron Moncur","startTime":2449.94,"endTime":2453.96,"body":"from you."},{"speaker":"Brad Hirayama","startTime":2454.92,"endTime":2457.5,"body":"Yeah, nothing"},{"speaker":"Brad Hirayama","startTime":2454.92,"endTime":2457.5,"body":"happens by accident, right? You"},{"speaker":"Brad Hirayama","startTime":2457.5,"endTime":2459.72,"body":"have to make it happen. And I"},{"speaker":"Brad Hirayama","startTime":2457.5,"endTime":2459.72,"body":"think you know this could be a"},{"speaker":"Brad Hirayama","startTime":2459.72,"endTime":2463.98,"body":"whole episode on itself, but you"},{"speaker":"Brad Hirayama","startTime":2459.72,"endTime":2463.98,"body":"know how to effectively have"},{"speaker":"Brad Hirayama","startTime":2463.98,"endTime":2468.2,"body":"these conversations with your"},{"speaker":"Brad Hirayama","startTime":2463.98,"endTime":2468.2,"body":"managers, how to effectively"},{"speaker":"Brad Hirayama","startTime":2468.2,"endTime":2474.5,"body":"have one on ones, have those"},{"speaker":"Brad Hirayama","startTime":2468.2,"endTime":2474.5,"body":"career discussions, how to have"},{"speaker":"Brad Hirayama","startTime":2475.82,"endTime":2481.1,"body":"the better, better career"},{"speaker":"Brad Hirayama","startTime":2475.82,"endTime":2481.1,"body":"planning as an engineer, I think"},{"speaker":"Brad Hirayama","startTime":2481.1,"endTime":2485.24,"body":"that's what's really important."},{"speaker":"Brad Hirayama","startTime":2481.1,"endTime":2485.24,"body":"A lot of people, myself included"},{"speaker":"Brad Hirayama","startTime":2485.24,"endTime":2490.42,"body":"early. My engineering days, kind"},{"speaker":"Brad Hirayama","startTime":2485.24,"endTime":2490.42,"body":"of had a very broad view of"},{"speaker":"Brad Hirayama","startTime":2490.42,"endTime":2494.38,"body":"where I wanted to go, and I had"},{"speaker":"Brad Hirayama","startTime":2490.42,"endTime":2494.38,"body":"no idea what the stepping stones"},{"speaker":"Brad Hirayama","startTime":2494.38,"endTime":2498.22,"body":"to get there was, but I also"},{"speaker":"Brad Hirayama","startTime":2494.38,"endTime":2498.22,"body":"didn't ask the right questions"},{"speaker":"Brad Hirayama","startTime":2498.2799999999997,"endTime":2503.32,"body":"to help figure that out. So I"},{"speaker":"Brad Hirayama","startTime":2498.2799999999997,"endTime":2503.32,"body":"think there's a lot of there's a"},{"speaker":"Brad Hirayama","startTime":2503.32,"endTime":2505.6,"body":"lot that can be said here, and I"},{"speaker":"Brad Hirayama","startTime":2503.32,"endTime":2505.6,"body":"think we'll save that for"},{"speaker":"Brad Hirayama","startTime":2505.6,"endTime":2510.54,"body":"another day. But definitely, you"},{"speaker":"Brad Hirayama","startTime":2505.6,"endTime":2510.54,"body":"know you have to market for"},{"speaker":"Brad Hirayama","startTime":2510.54,"endTime":2514.2599999999998,"body":"yourself. You have to advocate"},{"speaker":"Brad Hirayama","startTime":2510.54,"endTime":2514.2599999999998,"body":"for yourself, but find the"},{"speaker":"Brad Hirayama","startTime":2514.2599999999998,"endTime":2521.88,"body":"balance between overly cocky or"},{"speaker":"Brad Hirayama","startTime":2514.2599999999998,"endTime":2521.88,"body":"overly confident and just"},{"speaker":"Brad Hirayama","startTime":2521.88,"endTime":2523.7999999999997,"body":"waiting for something good to"},{"speaker":"Brad Hirayama","startTime":2521.88,"endTime":2523.7999999999997,"body":"happen to you."},{"speaker":"Aaron Moncur","startTime":2525.42,"endTime":2528.14,"body":"All right. Item"},{"speaker":"Aaron Moncur","startTime":2525.42,"endTime":2528.14,"body":"number five, last one here,"},{"speaker":"Aaron Moncur","startTime":2528.44,"endTime":2533.66,"body":"establish processes. And for a"},{"speaker":"Aaron Moncur","startTime":2528.44,"endTime":2533.66,"body":"lot of mature organizations,"},{"speaker":"Aaron Moncur","startTime":2533.66,"endTime":2537.92,"body":"there are already processes. But"},{"speaker":"Aaron Moncur","startTime":2533.66,"endTime":2537.92,"body":"that doesn't mean that there"},{"speaker":"Aaron Moncur","startTime":2537.92,"endTime":2541.7,"body":"isn't room for improvement. This"},{"speaker":"Aaron Moncur","startTime":2537.92,"endTime":2541.7,"body":"kind of goes back to the last"},{"speaker":"Aaron Moncur","startTime":2541.7,"endTime":2547.36,"body":"bullet, which is, do more than"},{"speaker":"Aaron Moncur","startTime":2541.7,"endTime":2547.36,"body":"you're paid for. Look for"},{"speaker":"Aaron Moncur","startTime":2547.36,"endTime":2550.42,"body":"opportunities to improve the"},{"speaker":"Aaron Moncur","startTime":2547.36,"endTime":2550.42,"body":"business. Right? Don't just sit"},{"speaker":"Aaron Moncur","startTime":2550.42,"endTime":2553.48,"body":"back and do what's handed to"},{"speaker":"Aaron Moncur","startTime":2550.42,"endTime":2553.48,"body":"you. Be proactive and look for"},{"speaker":"Aaron Moncur","startTime":2553.48,"endTime":2556.66,"body":"opportunities to improve things."},{"speaker":"Aaron Moncur","startTime":2553.48,"endTime":2556.66,"body":"And I think process is"},{"speaker":"Aaron Moncur","startTime":2556.66,"endTime":2561.58,"body":"definitely an area where that"},{"speaker":"Aaron Moncur","startTime":2556.66,"endTime":2561.58,"body":"that can be done. I love using"},{"speaker":"Aaron Moncur","startTime":2561.58,"endTime":2567.0,"body":"checklists. I think checklists"},{"speaker":"Aaron Moncur","startTime":2561.58,"endTime":2567.0,"body":"are a great way to establish and"},{"speaker":"Aaron Moncur","startTime":2567.0,"endTime":2571.2,"body":"execute process, and we have so"},{"speaker":"Aaron Moncur","startTime":2567.0,"endTime":2571.2,"body":"many checklists at pipeline that"},{"speaker":"Aaron Moncur","startTime":2571.2,"endTime":2574.7999999999997,"body":"help us keep on track everything"},{"speaker":"Aaron Moncur","startTime":2571.2,"endTime":2574.7999999999997,"body":"from starting a project and"},{"speaker":"Aaron Moncur","startTime":2574.7999999999997,"endTime":2578.82,"body":"starting a project, it's not a"},{"speaker":"Aaron Moncur","startTime":2574.7999999999997,"endTime":2578.82,"body":"trivial matter. There are"},{"speaker":"Aaron Moncur","startTime":2578.82,"endTime":2583.62,"body":"probably a dozen different"},{"speaker":"Aaron Moncur","startTime":2578.82,"endTime":2583.62,"body":"things that need to be done just"},{"speaker":"Aaron Moncur","startTime":2583.62,"endTime":2589.64,"body":"to create the environment the"},{"speaker":"Aaron Moncur","startTime":2583.62,"endTime":2589.64,"body":"back end in which to to execute"},{"speaker":"Aaron Moncur","startTime":2589.64,"endTime":2593.42,"body":"this project and to make sure"},{"speaker":"Aaron Moncur","startTime":2589.64,"endTime":2593.42,"body":"all of those things get done the"},{"speaker":"Aaron Moncur","startTime":2593.42,"endTime":2597.5,"body":"same time, the same way every"},{"speaker":"Aaron Moncur","startTime":2593.42,"endTime":2597.5,"body":"time we have a checklist, a"},{"speaker":"Aaron Moncur","startTime":2597.5,"endTime":2601.52,"body":"project star checklist, and then"},{"speaker":"Aaron Moncur","startTime":2597.5,"endTime":2601.52,"body":"just Brad, I'm sure this is the"},{"speaker":"Aaron Moncur","startTime":2601.52,"endTime":2605.36,"body":"same with you and your"},{"speaker":"Aaron Moncur","startTime":2601.52,"endTime":2605.36,"body":"experiences and many other"},{"speaker":"Aaron Moncur","startTime":2605.36,"endTime":2608.02,"body":"engineering teams out there,"},{"speaker":"Aaron Moncur","startTime":2605.36,"endTime":2608.02,"body":"when you're going through the"},{"speaker":"Aaron Moncur","startTime":2608.02,"endTime":2611.68,"body":"product development process,"},{"speaker":"Aaron Moncur","startTime":2608.02,"endTime":2611.68,"body":"there are checklists as well."},{"speaker":"Aaron Moncur","startTime":2611.68,"endTime":2619.06,"body":"You know, don't, don't build a"},{"speaker":"Aaron Moncur","startTime":2611.68,"endTime":2619.06,"body":"production product injection"},{"speaker":"Aaron Moncur","startTime":2619.06,"endTime":2621.82,"body":"molded parts with tooling when"},{"speaker":"Aaron Moncur","startTime":2619.06,"endTime":2621.82,"body":"you're still in the prototyping"},{"speaker":"Aaron Moncur","startTime":2621.82,"endTime":2627.0,"body":"phase, right? So anyway,"},{"speaker":"Aaron Moncur","startTime":2621.82,"endTime":2627.0,"body":"establish processes and follow"},{"speaker":"Aaron Moncur","startTime":2627.0,"endTime":2631.56,"body":"those processes is one of the"},{"speaker":"Aaron Moncur","startTime":2627.0,"endTime":2631.56,"body":"key themes that has been"},{"speaker":"Aaron Moncur","startTime":2631.56,"endTime":2635.82,"body":"discussed over the past many 100"},{"speaker":"Aaron Moncur","startTime":2631.56,"endTime":2635.82,"body":"episodes of The being an"},{"speaker":"Aaron Moncur","startTime":2635.82,"endTime":2636.9,"body":"engineer podcast."},{"speaker":"Brad Hirayama","startTime":2638.2799999999997,"endTime":2641.58,"body":"So this one"},{"speaker":"Brad Hirayama","startTime":2638.2799999999997,"endTime":2641.58,"body":"surprised me a little bit. I'm"},{"speaker":"Brad Hirayama","startTime":2641.58,"endTime":2645.96,"body":"very process oriented. I love"},{"speaker":"Brad Hirayama","startTime":2641.58,"endTime":2645.96,"body":"checklists as well. I love"},{"speaker":"Brad Hirayama","startTime":2646.56,"endTime":2650.2999999999997,"body":"looking at how things are"},{"speaker":"Brad Hirayama","startTime":2646.56,"endTime":2650.2999999999997,"body":"documented. I think one of the"},{"speaker":"Brad Hirayama","startTime":2650.2999999999997,"endTime":2656.9,"body":"things that I always harp on is,"},{"speaker":"Brad Hirayama","startTime":2650.2999999999997,"endTime":2656.9,"body":"for me, the speed to information"},{"speaker":"Brad Hirayama","startTime":2658.04,"endTime":2664.94,"body":"is the best key that you can"},{"speaker":"Brad Hirayama","startTime":2658.04,"endTime":2664.94,"body":"turn in any engineering team. So"},{"speaker":"Brad Hirayama","startTime":2664.94,"endTime":2668.92,"body":"having like, a single dashboard"},{"speaker":"Brad Hirayama","startTime":2664.94,"endTime":2668.92,"body":"where everybody can find the key"},{"speaker":"Brad Hirayama","startTime":2668.92,"endTime":2675.58,"body":"documents and the timeline and,"},{"speaker":"Brad Hirayama","startTime":2668.92,"endTime":2675.58,"body":"you know, what have you. I love"},{"speaker":"Brad Hirayama","startTime":2675.58,"endTime":2679.36,"body":"that kind of stuff. And I always"},{"speaker":"Brad Hirayama","startTime":2675.58,"endTime":2679.36,"body":"thought that I was kind of"},{"speaker":"Brad Hirayama","startTime":2679.36,"endTime":2684.34,"body":"alone. You know, this is not"},{"speaker":"Brad Hirayama","startTime":2679.36,"endTime":2684.34,"body":"something that would be talked"},{"speaker":"Brad Hirayama","startTime":2684.34,"endTime":2689.2799999999997,"body":"about as much as it was on the"},{"speaker":"Brad Hirayama","startTime":2684.34,"endTime":2689.2799999999997,"body":"various guests that you've had."},{"speaker":"Brad Hirayama","startTime":2691.02,"endTime":2696.84,"body":"I, you know, I always go back. I"},{"speaker":"Brad Hirayama","startTime":2691.02,"endTime":2696.84,"body":"think I really, I really got"},{"speaker":"Brad Hirayama","startTime":2696.84,"endTime":2700.92,"body":"into reading when I was in"},{"speaker":"Brad Hirayama","startTime":2696.84,"endTime":2700.92,"body":"college. I was, I was introduced"},{"speaker":"Brad Hirayama","startTime":2701.7599999999998,"endTime":2706.2799999999997,"body":"by one of my professors. Of you"},{"speaker":"Brad Hirayama","startTime":2701.7599999999998,"endTime":2706.2799999999997,"body":"know, he was, he very candidly"},{"speaker":"Brad Hirayama","startTime":2706.2799999999997,"endTime":2711.74,"body":"told me, you know, like that. He"},{"speaker":"Brad Hirayama","startTime":2706.2799999999997,"endTime":2711.74,"body":"pointed out that I really think"},{"speaker":"Brad Hirayama","startTime":2711.74,"endTime":2715.34,"body":"in frameworks, and that's kind"},{"speaker":"Brad Hirayama","startTime":2711.74,"endTime":2715.34,"body":"of how I've always operated, is"},{"speaker":"Brad Hirayama","startTime":2715.34,"endTime":2718.4,"body":"I, is that I like to think in"},{"speaker":"Brad Hirayama","startTime":2715.34,"endTime":2718.4,"body":"frameworks. I like to have a"},{"speaker":"Brad Hirayama","startTime":2718.4,"endTime":2721.4,"body":"framework for what I'm doing or"},{"speaker":"Brad Hirayama","startTime":2718.4,"endTime":2721.4,"body":"what I'm thinking about, and"},{"speaker":"Brad Hirayama","startTime":2721.4,"endTime":2726.94,"body":"then apply that to whatever I'm"},{"speaker":"Brad Hirayama","startTime":2721.4,"endTime":2726.94,"body":"working on. And one of the first"},{"speaker":"Brad Hirayama","startTime":2726.94,"endTime":2730.42,"body":"books, which I'm sure everybody"},{"speaker":"Brad Hirayama","startTime":2726.94,"endTime":2730.42,"body":"has read, or at least heard"},{"speaker":"Brad Hirayama","startTime":2730.42,"endTime":2735.64,"body":"about, is atomic habits, by"},{"speaker":"Brad Hirayama","startTime":2730.42,"endTime":2735.64,"body":"James clear. That was one of the"},{"speaker":"Brad Hirayama","startTime":2735.64,"endTime":2738.1,"body":"first books that I read when I"},{"speaker":"Brad Hirayama","startTime":2735.64,"endTime":2738.1,"body":"really got, got back into"},{"speaker":"Brad Hirayama","startTime":2738.1,"endTime":2741.2799999999997,"body":"reading, and I read this book,"},{"speaker":"Brad Hirayama","startTime":2738.1,"endTime":2741.2799999999997,"body":"you know, at least once a year,"},{"speaker":"Brad Hirayama","startTime":2741.64,"endTime":2746.2,"body":"just to kind of remind myself,"},{"speaker":"Brad Hirayama","startTime":2741.64,"endTime":2746.2,"body":"and, you know, really reinforce"},{"speaker":"Brad Hirayama","startTime":2746.2599999999998,"endTime":2752.82,"body":"the lessons that that he learns,"},{"speaker":"Brad Hirayama","startTime":2746.2599999999998,"endTime":2752.82,"body":"but he always harps on that it's"},{"speaker":"Brad Hirayama","startTime":2752.82,"endTime":2758.4,"body":"not about your goals, but it's"},{"speaker":"Brad Hirayama","startTime":2752.82,"endTime":2758.4,"body":"about the systems that you have"},{"speaker":"Brad Hirayama","startTime":2758.7599999999998,"endTime":2762.6,"body":"that create these habits for"},{"speaker":"Brad Hirayama","startTime":2758.7599999999998,"endTime":2762.6,"body":"you. And that's that's been a"},{"speaker":"Brad Hirayama","startTime":2762.6,"endTime":2768.74,"body":"really big in my personal life"},{"speaker":"Brad Hirayama","startTime":2762.6,"endTime":2768.74,"body":"driver for how I'm building"},{"speaker":"Brad Hirayama","startTime":2769.46,"endTime":2772.52,"body":"myself as a professional, myself"},{"speaker":"Brad Hirayama","startTime":2769.46,"endTime":2772.52,"body":"as a husband, myself as a"},{"speaker":"Brad Hirayama","startTime":2772.52,"endTime":2777.62,"body":"father, but it's really carried"},{"speaker":"Brad Hirayama","startTime":2772.52,"endTime":2777.62,"body":"over into how I lead teams,"},{"speaker":"Brad Hirayama","startTime":2778.4,"endTime":2782.7799999999997,"body":"having systems in place, not"},{"speaker":"Brad Hirayama","startTime":2778.4,"endTime":2782.7799999999997,"body":"necessarily like a bunch of"},{"speaker":"Brad Hirayama","startTime":2782.7799999999997,"endTime":2786.04,"body":"status updates. I don't you know"},{"speaker":"Brad Hirayama","startTime":2782.7799999999997,"endTime":2786.04,"body":"that I hate status. Update"},{"speaker":"Brad Hirayama","startTime":2786.04,"endTime":2793.96,"body":"meetings, but going into and"},{"speaker":"Brad Hirayama","startTime":2786.04,"endTime":2793.96,"body":"building a system around we're"},{"speaker":"Brad Hirayama","startTime":2793.96,"endTime":2796.9,"body":"looking big picture. Everybody"},{"speaker":"Brad Hirayama","startTime":2793.96,"endTime":2796.9,"body":"around us is looking big, big"},{"speaker":"Brad Hirayama","startTime":2796.9,"endTime":2800.92,"body":"picture. You understand your"},{"speaker":"Brad Hirayama","startTime":2796.9,"endTime":2800.92,"body":"role in this big picture, and so"},{"speaker":"Brad Hirayama","startTime":2800.92,"endTime":2804.16,"body":"we're gonna just show you where"},{"speaker":"Brad Hirayama","startTime":2800.92,"endTime":2804.16,"body":"we are on the timeline. And it's"},{"speaker":"Brad Hirayama","startTime":2804.16,"endTime":2807.96,"body":"your job to raise a red flag,"},{"speaker":"Brad Hirayama","startTime":2804.16,"endTime":2807.96,"body":"like that's a system, and when"},{"speaker":"Brad Hirayama","startTime":2807.96,"endTime":2813.06,"body":"you can build that system around"},{"speaker":"Brad Hirayama","startTime":2807.96,"endTime":2813.06,"body":"you that you're comfortable in,"},{"speaker":"Brad Hirayama","startTime":2813.06,"endTime":2816.12,"body":"that everybody else is"},{"speaker":"Brad Hirayama","startTime":2813.06,"endTime":2816.12,"body":"comfortable in, I feel like that"},{"speaker":"Brad Hirayama","startTime":2816.2999999999997,"endTime":2818.94,"body":"is where a high performing team"},{"speaker":"Brad Hirayama","startTime":2816.2999999999997,"endTime":2818.94,"body":"comes from."},{"speaker":"Aaron Moncur","startTime":2820.2,"endTime":2822.84,"body":"Yeah, I think"},{"speaker":"Aaron Moncur","startTime":2820.2,"endTime":2822.84,"body":"successful businesses and"},{"speaker":"Aaron Moncur","startTime":2822.84,"endTime":2828.56,"body":"engineering teams are built"},{"speaker":"Aaron Moncur","startTime":2822.84,"endTime":2828.56,"body":"around good processes. Process"},{"speaker":"Aaron Moncur","startTime":2828.62,"endTime":2835.34,"body":"is a way of transferring the"},{"speaker":"Aaron Moncur","startTime":2828.62,"endTime":2835.34,"body":"knowledge that maybe one person"},{"speaker":"Aaron Moncur","startTime":2835.34,"endTime":2838.1,"body":"or one group has and"},{"speaker":"Aaron Moncur","startTime":2835.34,"endTime":2838.1,"body":"disseminating that to everyone"},{"speaker":"Aaron Moncur","startTime":2838.1,"endTime":2842.0,"body":"else who needs to understand how"},{"speaker":"Aaron Moncur","startTime":2838.1,"endTime":2842.0,"body":"to do that thing. We have a"},{"speaker":"Aaron Moncur","startTime":2842.24,"endTime":2845.36,"body":"process at pipeline that I've"},{"speaker":"Aaron Moncur","startTime":2842.24,"endTime":2845.36,"body":"been in charge of for a long"},{"speaker":"Aaron Moncur","startTime":2845.36,"endTime":2849.64,"body":"time, and it probably takes me,"},{"speaker":"Aaron Moncur","startTime":2845.36,"endTime":2849.64,"body":"I don't know, two or three hours"},{"speaker":"Aaron Moncur","startTime":2849.64,"endTime":2855.7599999999998,"body":"to complete this process. And I"},{"speaker":"Aaron Moncur","startTime":2849.64,"endTime":2855.7599999999998,"body":"finally said to myself, Why am I"},{"speaker":"Aaron Moncur","startTime":2855.7599999999998,"endTime":2858.82,"body":"doing this? I shouldn't be the"},{"speaker":"Aaron Moncur","startTime":2855.7599999999998,"endTime":2858.82,"body":"one who's doing this. Anyone can"},{"speaker":"Aaron Moncur","startTime":2858.82,"endTime":2861.64,"body":"do this process, but there are"},{"speaker":"Aaron Moncur","startTime":2858.82,"endTime":2861.64,"body":"other things that only I can do"},{"speaker":"Aaron Moncur","startTime":2861.64,"endTime":2865.86,"body":"that I'm not getting to because"},{"speaker":"Aaron Moncur","startTime":2861.64,"endTime":2865.86,"body":"I'm taking up my time doing this"},{"speaker":"Aaron Moncur","startTime":2865.86,"endTime":2870.48,"body":"process. So I finally documented"},{"speaker":"Aaron Moncur","startTime":2865.86,"endTime":2870.48,"body":"this process, created a couple"},{"speaker":"Aaron Moncur","startTime":2870.48,"endTime":2874.68,"body":"of training videos, a Word"},{"speaker":"Aaron Moncur","startTime":2870.48,"endTime":2874.68,"body":"document with some check boxes"},{"speaker":"Aaron Moncur","startTime":2874.68,"endTime":2878.4,"body":"in their checklist, and I handed"},{"speaker":"Aaron Moncur","startTime":2874.68,"endTime":2878.4,"body":"it off to a couple other people"},{"speaker":"Aaron Moncur","startTime":2878.4,"endTime":2881.2799999999997,"body":"on the team. I said, here's how"},{"speaker":"Aaron Moncur","startTime":2878.4,"endTime":2881.2799999999997,"body":"to do this process. Now you can"},{"speaker":"Aaron Moncur","startTime":2881.2799999999997,"endTime":2883.92,"body":"do it. And guess what? They're"},{"speaker":"Aaron Moncur","startTime":2881.2799999999997,"endTime":2883.92,"body":"doing a great job of this"},{"speaker":"Aaron Moncur","startTime":2883.92,"endTime":2887.2999999999997,"body":"process. I don't have to do it"},{"speaker":"Aaron Moncur","startTime":2883.92,"endTime":2887.2999999999997,"body":"anymore. I can focus my time on"},{"speaker":"Aaron Moncur","startTime":2887.2999999999997,"endTime":2891.2599999999998,"body":"the things that only I can do,"},{"speaker":"Aaron Moncur","startTime":2887.2999999999997,"endTime":2891.2599999999998,"body":"and it just advances the entire"},{"speaker":"Aaron Moncur","startTime":2891.32,"endTime":2895.34,"body":"organization. It makes all of us"},{"speaker":"Aaron Moncur","startTime":2891.32,"endTime":2895.34,"body":"more productive as a team,"},{"speaker":"Aaron Moncur","startTime":2895.34,"endTime":2899.0,"body":"because we have that process"},{"speaker":"Aaron Moncur","startTime":2895.34,"endTime":2899.0,"body":"that can be followed and passed"},{"speaker":"Aaron Moncur","startTime":2899.0,"endTime":2899.7799999999997,"body":"on to others."},{"speaker":"Brad Hirayama","startTime":2901.64,"endTime":2906.22,"body":"Yeah, Aaron, this"},{"speaker":"Brad Hirayama","startTime":2901.64,"endTime":2906.22,"body":"has been such a great"},{"speaker":"Brad Hirayama","startTime":2906.64,"endTime":2911.14,"body":"opportunity to hear some of your"},{"speaker":"Brad Hirayama","startTime":2906.64,"endTime":2911.14,"body":"thoughts, and really to distill"},{"speaker":"Brad Hirayama","startTime":2911.14,"endTime":2916.9,"body":"some of the big ideas from the"},{"speaker":"Brad Hirayama","startTime":2911.14,"endTime":2916.9,"body":"last 300 episodes. 300 almost 50"},{"speaker":"Brad Hirayama","startTime":2916.9,"endTime":2921.7599999999998,"body":"episodes. Now, one thing that"},{"speaker":"Brad Hirayama","startTime":2916.9,"endTime":2921.7599999999998,"body":"I'm really pulling out of this"},{"speaker":"Brad Hirayama","startTime":2921.7599999999998,"endTime":2933.36,"body":"is we didn't talk at all about"},{"speaker":"Brad Hirayama","startTime":2921.7599999999998,"endTime":2933.36,"body":"technical knowledge that nobody"},{"speaker":"Brad Hirayama","startTime":2933.42,"endTime":2936.72,"body":"not one of our points was like,"},{"speaker":"Brad Hirayama","startTime":2933.42,"endTime":2936.72,"body":"You need to be the best CAD"},{"speaker":"Brad Hirayama","startTime":2936.72,"endTime":2941.4,"body":"designer and understand all of"},{"speaker":"Brad Hirayama","startTime":2936.72,"endTime":2941.4,"body":"Gd and T perfectly in order to"},{"speaker":"Brad Hirayama","startTime":2941.4,"endTime":2946.64,"body":"be a really good engineer. And"},{"speaker":"Brad Hirayama","startTime":2941.4,"endTime":2946.64,"body":"so something that I've really"},{"speaker":"Brad Hirayama","startTime":2946.64,"endTime":2952.64,"body":"taken away from this is that"},{"speaker":"Brad Hirayama","startTime":2946.64,"endTime":2952.64,"body":"technical knowledge is just one"},{"speaker":"Brad Hirayama","startTime":2952.64,"endTime":2956.12,"body":"side of it, and I think it's"},{"speaker":"Brad Hirayama","startTime":2952.64,"endTime":2956.12,"body":"really important to know and to"},{"speaker":"Brad Hirayama","startTime":2956.12,"endTime":2961.34,"body":"understand that being highly"},{"speaker":"Brad Hirayama","startTime":2956.12,"endTime":2961.34,"body":"technical is just one part of"},{"speaker":"Brad Hirayama","startTime":2961.34,"endTime":2966.64,"body":"being an engineer, and that"},{"speaker":"Brad Hirayama","startTime":2961.34,"endTime":2966.64,"body":"there is so much more to what"},{"speaker":"Brad Hirayama","startTime":2966.64,"endTime":2971.74,"body":"makes a good engineer, a good"},{"speaker":"Brad Hirayama","startTime":2966.64,"endTime":2971.74,"body":"engineering team and a good"},{"speaker":"Brad Hirayama","startTime":2971.74,"endTime":2976.24,"body":"engineering organization tick."},{"speaker":"Brad Hirayama","startTime":2971.74,"endTime":2976.24,"body":"And I think that's really what"},{"speaker":"Brad Hirayama","startTime":2976.24,"endTime":2977.68,"body":"we've touched on today."},{"speaker":"Aaron Moncur","startTime":2978.58,"endTime":2983.56,"body":"Fantastic summary,"},{"speaker":"Aaron Moncur","startTime":2978.58,"endTime":2983.56,"body":"yeah, so let's, let's go through"},{"speaker":"Aaron Moncur","startTime":2983.62,"endTime":2987.06,"body":"all of these very quickly. Once"},{"speaker":"Aaron Moncur","startTime":2983.62,"endTime":2987.06,"body":"more, just to recap, we've got,"},{"speaker":"Aaron Moncur","startTime":2987.06,"endTime":2990.06,"body":"number one, understand the"},{"speaker":"Aaron Moncur","startTime":2987.06,"endTime":2990.06,"body":"business, not just the"},{"speaker":"Aaron Moncur","startTime":2990.06,"endTime":2995.34,"body":"engineering. Number two, develop"},{"speaker":"Aaron Moncur","startTime":2990.06,"endTime":2995.34,"body":"those soft skills and"},{"speaker":"Aaron Moncur","startTime":2995.34,"endTime":3001.1,"body":"communication skills. Number"},{"speaker":"Aaron Moncur","startTime":2995.34,"endTime":3001.1,"body":"three, have mentors, coaches and"},{"speaker":"Aaron Moncur","startTime":3001.1,"endTime":3006.1,"body":"generally build relationships"},{"speaker":"Aaron Moncur","startTime":3001.1,"endTime":3006.1,"body":"with people. Number four, do"},{"speaker":"Aaron Moncur","startTime":3006.1,"endTime":3010.2999999999997,"body":"more than the minimum, do more"},{"speaker":"Aaron Moncur","startTime":3006.1,"endTime":3010.2999999999997,"body":"than what you're paid for, and"},{"speaker":"Aaron Moncur","startTime":3010.2999999999997,"endTime":3014.74,"body":"then, last but not least,"},{"speaker":"Aaron Moncur","startTime":3010.2999999999997,"endTime":3014.74,"body":"establish and follow processes."},{"speaker":"Aaron Moncur","startTime":3015.46,"endTime":3020.32,"body":"So there's some bonus content"},{"speaker":"Aaron Moncur","startTime":3015.46,"endTime":3020.32,"body":"that that we want to share"},{"speaker":"Aaron Moncur","startTime":3020.32,"endTime":3026.7,"body":"quickly before we sign off here"},{"speaker":"Aaron Moncur","startTime":3020.32,"endTime":3026.7,"body":"today. And this is a segue into"},{"speaker":"Aaron Moncur","startTime":3027.06,"endTime":3031.14,"body":"a mini series that Brad and I"},{"speaker":"Aaron Moncur","startTime":3027.06,"endTime":3031.14,"body":"are going to do. One of the"},{"speaker":"Aaron Moncur","startTime":3031.14,"endTime":3036.6,"body":"questions that I have asked our"},{"speaker":"Aaron Moncur","startTime":3031.14,"endTime":3036.6,"body":"guests for the past probably 100"},{"speaker":"Aaron Moncur","startTime":3036.6,"endTime":3041.4,"body":"episodes, it's been a recurring"},{"speaker":"Aaron Moncur","startTime":3036.6,"endTime":3041.4,"body":"question, is, what have you done"},{"speaker":"Aaron Moncur","startTime":3041.4,"endTime":3045.92,"body":"to advance or to accelerate the"},{"speaker":"Aaron Moncur","startTime":3041.4,"endTime":3045.92,"body":"speed of engineering? And this"},{"speaker":"Aaron Moncur","startTime":3045.92,"endTime":3048.7999999999997,"body":"is a question that I'm very"},{"speaker":"Aaron Moncur","startTime":3045.92,"endTime":3048.7999999999997,"body":"interested in, not just for my"},{"speaker":"Aaron Moncur","startTime":3048.86,"endTime":3052.7599999999998,"body":"own team here at Pipeline, but"},{"speaker":"Aaron Moncur","startTime":3048.86,"endTime":3052.7599999999998,"body":"because productivity drives me"},{"speaker":"Aaron Moncur","startTime":3053.0,"endTime":3057.92,"body":"I'm I feel at my best when I"},{"speaker":"Aaron Moncur","startTime":3053.0,"endTime":3057.92,"body":"feel that I'm being productive."},{"speaker":"Aaron Moncur","startTime":3058.16,"endTime":3061.52,"body":"So how do we do things faster?"},{"speaker":"Aaron Moncur","startTime":3058.16,"endTime":3061.52,"body":"How do we do things more"},{"speaker":"Aaron Moncur","startTime":3061.52,"endTime":3065.18,"body":"efficient? And I've gotten a lot"},{"speaker":"Aaron Moncur","startTime":3061.52,"endTime":3065.18,"body":"of really great insight and"},{"speaker":"Aaron Moncur","startTime":3065.18,"endTime":3069.46,"body":"feedback from all the wonderful"},{"speaker":"Aaron Moncur","startTime":3065.18,"endTime":3069.46,"body":"guests that have shared their"},{"speaker":"Aaron Moncur","startTime":3069.46,"endTime":3073.96,"body":"insights here on the being an"},{"speaker":"Aaron Moncur","startTime":3069.46,"endTime":3073.96,"body":"engineer podcast, and I have a"},{"speaker":"Aaron Moncur","startTime":3073.96,"endTime":3079.2999999999997,"body":"list of 20 very actionable"},{"speaker":"Aaron Moncur","startTime":3073.96,"endTime":3079.2999999999997,"body":"things or methods for"},{"speaker":"Aaron Moncur","startTime":3079.48,"endTime":3082.48,"body":"accelerating the speed of"},{"speaker":"Aaron Moncur","startTime":3079.48,"endTime":3082.48,"body":"engineering. And in this this,"},{"speaker":"Aaron Moncur","startTime":3082.48,"endTime":3085.0,"body":"it's going to be a three part"},{"speaker":"Aaron Moncur","startTime":3082.48,"endTime":3085.0,"body":"mini series. Brad and I are"},{"speaker":"Aaron Moncur","startTime":3085.0,"endTime":3089.34,"body":"going to go. Through all 20 of"},{"speaker":"Aaron Moncur","startTime":3085.0,"endTime":3089.34,"body":"these methods for accelerating"},{"speaker":"Aaron Moncur","startTime":3089.52,"endTime":3093.0,"body":"the speed of engineering. So as"},{"speaker":"Aaron Moncur","startTime":3089.52,"endTime":3093.0,"body":"a quick bonus and a teaser,"},{"speaker":"Aaron Moncur","startTime":3093.18,"endTime":3096.48,"body":"we'll go through two of them"},{"speaker":"Aaron Moncur","startTime":3093.18,"endTime":3096.48,"body":"right now, and this will be a"},{"speaker":"Aaron Moncur","startTime":3096.48,"endTime":3100.2599999999998,"body":"lead in into this subsequent"},{"speaker":"Aaron Moncur","startTime":3096.48,"endTime":3100.2599999999998,"body":"mini series. So the first one"},{"speaker":"Aaron Moncur","startTime":3100.44,"endTime":3104.52,"body":"how to accelerate the speed of"},{"speaker":"Aaron Moncur","startTime":3100.44,"endTime":3104.52,"body":"engineering is when you are this"},{"speaker":"Aaron Moncur","startTime":3104.52,"endTime":3108.02,"body":"is in the context of early stage"},{"speaker":"Aaron Moncur","startTime":3104.52,"endTime":3108.02,"body":"R and D prototyping, you're"},{"speaker":"Aaron Moncur","startTime":3108.44,"endTime":3111.74,"body":"trying to build something"},{"speaker":"Aaron Moncur","startTime":3108.44,"endTime":3111.74,"body":"quickly to see if just the core"},{"speaker":"Aaron Moncur","startTime":3111.74,"endTime":3116.7799999999997,"body":"concept works, if the idea"},{"speaker":"Aaron Moncur","startTime":3111.74,"endTime":3116.7799999999997,"body":"works, buy existing products,"},{"speaker":"Aaron Moncur","startTime":3116.84,"endTime":3121.64,"body":"tear them apart and reuse the"},{"speaker":"Aaron Moncur","startTime":3116.84,"endTime":3121.64,"body":"components to hack a prototype"},{"speaker":"Aaron Moncur","startTime":3121.64,"endTime":3125.06,"body":"together quickly, as opposed to"},{"speaker":"Aaron Moncur","startTime":3121.64,"endTime":3125.06,"body":"spending time to design"},{"speaker":"Aaron Moncur","startTime":3125.06,"endTime":3128.38,"body":"everything custom in CAD you"},{"speaker":"Aaron Moncur","startTime":3125.06,"endTime":3128.38,"body":"might need to do some of that"},{"speaker":"Aaron Moncur","startTime":3128.38,"endTime":3131.32,"body":"also, but look for"},{"speaker":"Aaron Moncur","startTime":3128.38,"endTime":3131.32,"body":"opportunities. If there's some"},{"speaker":"Aaron Moncur","startTime":3131.32,"endTime":3136.2999999999997,"body":"mechanism that you need and"},{"speaker":"Aaron Moncur","startTime":3131.32,"endTime":3136.2999999999997,"body":"maybe exactly what you need, you"},{"speaker":"Aaron Moncur","startTime":3136.2999999999997,"endTime":3139.06,"body":"can't buy off the shelf, but you"},{"speaker":"Aaron Moncur","startTime":3136.2999999999997,"endTime":3139.06,"body":"can buy something close enough."},{"speaker":"Aaron Moncur","startTime":3139.48,"endTime":3144.04,"body":"Here's an example. There was a"},{"speaker":"Aaron Moncur","startTime":3139.48,"endTime":3144.04,"body":"machine that we were building a"},{"speaker":"Aaron Moncur","startTime":3144.04,"endTime":3148.32,"body":"little while ago, and we needed"},{"speaker":"Aaron Moncur","startTime":3144.04,"endTime":3148.32,"body":"a a constant force spring"},{"speaker":"Aaron Moncur","startTime":3148.32,"endTime":3152.58,"body":"mechanism to just pull with a"},{"speaker":"Aaron Moncur","startTime":3148.32,"endTime":3152.58,"body":"constant force on a lever arm on"},{"speaker":"Aaron Moncur","startTime":3152.58,"endTime":3156.9,"body":"this machine. And we could have,"},{"speaker":"Aaron Moncur","startTime":3152.58,"endTime":3156.9,"body":"you know, gone, gone to McMaster"},{"speaker":"Aaron Moncur","startTime":3156.9,"endTime":3159.48,"body":"and found a constant force"},{"speaker":"Aaron Moncur","startTime":3156.9,"endTime":3159.48,"body":"spring and designed a little"},{"speaker":"Aaron Moncur","startTime":3159.48,"endTime":3163.56,"body":"housing to hold it in place. And"},{"speaker":"Aaron Moncur","startTime":3159.48,"endTime":3163.56,"body":"that wouldn't have taken that"},{"speaker":"Aaron Moncur","startTime":3163.56,"endTime":3166.52,"body":"long, you know, maybe a few"},{"speaker":"Aaron Moncur","startTime":3163.56,"endTime":3166.52,"body":"hours, half a day or something"},{"speaker":"Aaron Moncur","startTime":3166.52,"endTime":3169.7599999999998,"body":"to design a little holder for"},{"speaker":"Aaron Moncur","startTime":3166.52,"endTime":3169.7599999999998,"body":"this constant force spring spec"},{"speaker":"Aaron Moncur","startTime":3169.7599999999998,"endTime":3173.9,"body":"out the right one on McMaster."},{"speaker":"Aaron Moncur","startTime":3169.7599999999998,"endTime":3173.9,"body":"What we ended up doing instead"},{"speaker":"Aaron Moncur","startTime":3174.2,"endTime":3178.2799999999997,"body":"is just using a tape measure. We"},{"speaker":"Aaron Moncur","startTime":3174.2,"endTime":3178.2799999999997,"body":"took a tape measure out of a"},{"speaker":"Aaron Moncur","startTime":3178.2799999999997,"endTime":3182.0,"body":"drawer which has a constant"},{"speaker":"Aaron Moncur","startTime":3178.2799999999997,"endTime":3182.0,"body":"force spring in it, and we just"},{"speaker":"Aaron Moncur","startTime":3182.0,"endTime":3186.64,"body":"used a tape measure to test this"},{"speaker":"Aaron Moncur","startTime":3182.0,"endTime":3186.64,"body":"idea that we had, and that took"},{"speaker":"Aaron Moncur","startTime":3186.64,"endTime":3190.36,"body":"zero extra time. We literally"},{"speaker":"Aaron Moncur","startTime":3186.64,"endTime":3190.36,"body":"grabbed it out of a drawer and"},{"speaker":"Aaron Moncur","startTime":3190.36,"endTime":3193.12,"body":"used it. So look for"},{"speaker":"Aaron Moncur","startTime":3190.36,"endTime":3193.12,"body":"opportunities like that, to just"},{"speaker":"Aaron Moncur","startTime":3193.12,"endTime":3197.14,"body":"use existing products, tear them"},{"speaker":"Aaron Moncur","startTime":3193.12,"endTime":3197.14,"body":"apart if you need to, and reuse"},{"speaker":"Aaron Moncur","startTime":3197.14,"endTime":3200.2,"body":"the components instead of trying"},{"speaker":"Aaron Moncur","startTime":3197.14,"endTime":3200.2,"body":"to design everything custom,"},{"speaker":"Aaron Moncur","startTime":3200.44,"endTime":3204.7,"body":"especially in that early stage R"},{"speaker":"Aaron Moncur","startTime":3200.44,"endTime":3204.7,"body":"and D prototyping phase. So"},{"speaker":"Aaron Moncur","startTime":3204.7,"endTime":3208.2,"body":"that's one, and then the second"},{"speaker":"Aaron Moncur","startTime":3204.7,"endTime":3208.2,"body":"one goes along with some of the"},{"speaker":"Aaron Moncur","startTime":3208.2,"endTime":3210.66,"body":"things that we've already talked"},{"speaker":"Aaron Moncur","startTime":3208.2,"endTime":3210.66,"body":"about today, and that's building"},{"speaker":"Aaron Moncur","startTime":3210.66,"endTime":3216.0,"body":"trust and psychological safety"},{"speaker":"Aaron Moncur","startTime":3210.66,"endTime":3216.0,"body":"so that people ask for help and"},{"speaker":"Aaron Moncur","startTime":3216.0,"endTime":3219.7799999999997,"body":"surface problems early. Now I"},{"speaker":"Aaron Moncur","startTime":3216.0,"endTime":3219.7799999999997,"body":"have some thoughts about this"},{"speaker":"Aaron Moncur","startTime":3219.7799999999997,"endTime":3222.48,"body":"that I can share, but Brad, I"},{"speaker":"Aaron Moncur","startTime":3219.7799999999997,"endTime":3222.48,"body":"want to give you an opportunity."},{"speaker":"Aaron Moncur","startTime":3222.48,"endTime":3226.88,"body":"Do you any stories or thoughts"},{"speaker":"Aaron Moncur","startTime":3222.48,"endTime":3226.88,"body":"that come to mind along the"},{"speaker":"Aaron Moncur","startTime":3226.88,"endTime":3231.7999999999997,"body":"lines of making team members"},{"speaker":"Aaron Moncur","startTime":3226.88,"endTime":3231.7999999999997,"body":"feel safe, so that they ask for"},{"speaker":"Aaron Moncur","startTime":3231.7999999999997,"endTime":3234.14,"body":"help or surface problems early."},{"speaker":"Brad Hirayama","startTime":3234.38,"endTime":3239.7799999999997,"body":"I think this is"},{"speaker":"Brad Hirayama","startTime":3234.38,"endTime":3239.7799999999997,"body":"the most important key for"},{"speaker":"Brad Hirayama","startTime":3239.7799999999997,"endTime":3243.98,"body":"engineering teams that want to"},{"speaker":"Brad Hirayama","startTime":3239.7799999999997,"endTime":3243.98,"body":"move fast. Engineering is such a"},{"speaker":"Brad Hirayama","startTime":3243.98,"endTime":3249.7,"body":"collaborative discipline. You"},{"speaker":"Brad Hirayama","startTime":3243.98,"endTime":3249.7,"body":"know there's, there's very few"},{"speaker":"Brad Hirayama","startTime":3249.7,"endTime":3254.14,"body":"times where one person can do"},{"speaker":"Brad Hirayama","startTime":3249.7,"endTime":3254.14,"body":"everything, and can and can can"},{"speaker":"Brad Hirayama","startTime":3254.14,"endTime":3259.12,"body":"do it all. But as we talked"},{"speaker":"Brad Hirayama","startTime":3254.14,"endTime":3259.12,"body":"about today, business matters,"},{"speaker":"Brad Hirayama","startTime":3259.24,"endTime":3262.66,"body":"and so timelines matter. And the"},{"speaker":"Brad Hirayama","startTime":3259.24,"endTime":3262.66,"body":"thing is, is that when you're"},{"speaker":"Brad Hirayama","startTime":3262.66,"endTime":3267.66,"body":"building a timeline, you can't"},{"speaker":"Brad Hirayama","startTime":3262.66,"endTime":3267.66,"body":"always just build buffer into"},{"speaker":"Brad Hirayama","startTime":3267.72,"endTime":3271.2,"body":"every single task that's on that"},{"speaker":"Brad Hirayama","startTime":3267.72,"endTime":3271.2,"body":"timeline. And so what's really"},{"speaker":"Brad Hirayama","startTime":3271.2,"endTime":3277.5,"body":"important is people that are"},{"speaker":"Brad Hirayama","startTime":3271.2,"endTime":3277.5,"body":"proactive, people that are able"},{"speaker":"Brad Hirayama","startTime":3277.5,"endTime":3283.02,"body":"to spot where you're going to"},{"speaker":"Brad Hirayama","startTime":3277.5,"endTime":3283.02,"body":"have some type of issue early in"},{"speaker":"Brad Hirayama","startTime":3283.02,"endTime":3287.2999999999997,"body":"the process, is invaluable to"},{"speaker":"Brad Hirayama","startTime":3283.02,"endTime":3287.2999999999997,"body":"making sure that your timeline"},{"speaker":"Brad Hirayama","startTime":3287.2999999999997,"endTime":3290.54,"body":"is de risked and that you're"},{"speaker":"Brad Hirayama","startTime":3287.2999999999997,"endTime":3290.54,"body":"going to be able to meet your"},{"speaker":"Brad Hirayama","startTime":3290.54,"endTime":3294.38,"body":"your key milestones. And the"},{"speaker":"Brad Hirayama","startTime":3290.54,"endTime":3294.38,"body":"only way that you can do that is"},{"speaker":"Brad Hirayama","startTime":3294.38,"endTime":3300.68,"body":"to have a team where you trust"},{"speaker":"Brad Hirayama","startTime":3294.38,"endTime":3300.68,"body":"from the top, top down and"},{"speaker":"Brad Hirayama","startTime":3300.68,"endTime":3305.42,"body":"bottom up. Everybody trusts"},{"speaker":"Brad Hirayama","startTime":3300.68,"endTime":3305.42,"body":"everybody. But you also have to"},{"speaker":"Brad Hirayama","startTime":3305.42,"endTime":3311.38,"body":"have an environment where from"},{"speaker":"Brad Hirayama","startTime":3305.42,"endTime":3311.38,"body":"your builders all the way up to"},{"speaker":"Brad Hirayama","startTime":3311.38,"endTime":3315.94,"body":"your executive level, everybody"},{"speaker":"Brad Hirayama","startTime":3311.38,"endTime":3315.94,"body":"has the safety to say that"},{"speaker":"Brad Hirayama","startTime":3315.94,"endTime":3319.36,"body":"doesn't sound right. And the"},{"speaker":"Brad Hirayama","startTime":3315.94,"endTime":3319.36,"body":"thing is, is that that sounds so"},{"speaker":"Brad Hirayama","startTime":3319.36,"endTime":3324.82,"body":"easy to do, but in practice, and"},{"speaker":"Brad Hirayama","startTime":3319.36,"endTime":3324.82,"body":"when you really dive in and look"},{"speaker":"Brad Hirayama","startTime":3324.82,"endTime":3328.44,"body":"at a lot of organizations,"},{"speaker":"Brad Hirayama","startTime":3324.82,"endTime":3328.44,"body":"that's not the case. Most"},{"speaker":"Brad Hirayama","startTime":3328.44,"endTime":3332.16,"body":"organizations are built around"},{"speaker":"Brad Hirayama","startTime":3328.44,"endTime":3332.16,"body":"whatever the senior executive"},{"speaker":"Brad Hirayama","startTime":3332.16,"endTime":3336.42,"body":"has to say. That's what we do."},{"speaker":"Brad Hirayama","startTime":3332.16,"endTime":3336.42,"body":"That's what we follow. It's more"},{"speaker":"Brad Hirayama","startTime":3336.42,"endTime":3340.86,"body":"rare to find where you have a"},{"speaker":"Brad Hirayama","startTime":3336.42,"endTime":3340.86,"body":"junior engineer who is there,"},{"speaker":"Brad Hirayama","startTime":3341.04,"endTime":3344.16,"body":"who's working on a product or"},{"speaker":"Brad Hirayama","startTime":3341.04,"endTime":3344.16,"body":"process, who is able to say,"},{"speaker":"Brad Hirayama","startTime":3344.16,"endTime":3348.02,"body":"this is not right, and everybody"},{"speaker":"Brad Hirayama","startTime":3344.16,"endTime":3348.02,"body":"takes him seriously, and"},{"speaker":"Brad Hirayama","startTime":3348.02,"endTime":3351.74,"body":"everybody then looks at and"},{"speaker":"Brad Hirayama","startTime":3348.02,"endTime":3351.74,"body":"distills this information to the"},{"speaker":"Brad Hirayama","startTime":3351.74,"endTime":3356.36,"body":"point where a critical eye is is"},{"speaker":"Brad Hirayama","startTime":3351.74,"endTime":3356.36,"body":"given. So, yeah, I'm super"},{"speaker":"Brad Hirayama","startTime":3356.36,"endTime":3359.7799999999997,"body":"excited about this. You know,"},{"speaker":"Brad Hirayama","startTime":3356.36,"endTime":3359.7799999999997,"body":"the first time I was on this"},{"speaker":"Brad Hirayama","startTime":3359.7799999999997,"endTime":3364.22,"body":"podcast, was on the accelerate"},{"speaker":"Brad Hirayama","startTime":3359.7799999999997,"endTime":3364.22,"body":"to engineering, or acceleration"},{"speaker":"Brad Hirayama","startTime":3364.22,"endTime":3369.94,"body":"of engineering series. And so"},{"speaker":"Brad Hirayama","startTime":3364.22,"endTime":3369.94,"body":"this topic also is, is always"},{"speaker":"Brad Hirayama","startTime":3369.94,"endTime":3373.96,"body":"going to be top of mind for me,"},{"speaker":"Brad Hirayama","startTime":3369.94,"endTime":3373.96,"body":"working in startups, timelines"},{"speaker":"Brad Hirayama","startTime":3373.96,"endTime":3376.6,"body":"are always going to be the"},{"speaker":"Brad Hirayama","startTime":3373.96,"endTime":3376.6,"body":"pressure point for us, and the"},{"speaker":"Brad Hirayama","startTime":3376.6,"endTime":3380.5,"body":"pressure cooker. So I love this"},{"speaker":"Brad Hirayama","startTime":3376.6,"endTime":3380.5,"body":"topic. I can't wait to go"},{"speaker":"Brad Hirayama","startTime":3380.5,"endTime":3385.86,"body":"through this, and I think it's"},{"speaker":"Brad Hirayama","startTime":3380.5,"endTime":3385.86,"body":"it's going to be a fun, a fun. A"},{"speaker":"Brad Hirayama","startTime":3385.86,"endTime":3388.44,"body":"fun three episode mini series"},{"speaker":"Brad Hirayama","startTime":3385.86,"endTime":3388.44,"body":"for us."},{"speaker":"Aaron Moncur","startTime":3388.86,"endTime":3392.4,"body":"Yeah, yep. So"},{"speaker":"Aaron Moncur","startTime":3388.86,"endTime":3392.4,"body":"they're your two bonus tips. Buy"},{"speaker":"Aaron Moncur","startTime":3392.4,"endTime":3395.34,"body":"existing products for"},{"speaker":"Aaron Moncur","startTime":3392.4,"endTime":3395.34,"body":"prototyping and build trust in"},{"speaker":"Aaron Moncur","startTime":3395.34,"endTime":3399.66,"body":"psychological safety. We've got"},{"speaker":"Aaron Moncur","startTime":3395.34,"endTime":3399.66,"body":"18 more of these methods for"},{"speaker":"Aaron Moncur","startTime":3399.66,"endTime":3404.16,"body":"accelerating the speed of"},{"speaker":"Aaron Moncur","startTime":3399.66,"endTime":3404.16,"body":"engineering, so tune in. They'll"},{"speaker":"Aaron Moncur","startTime":3404.16,"endTime":3408.02,"body":"be coming up in the near future."},{"speaker":"Aaron Moncur","startTime":3404.16,"endTime":3408.02,"body":"So whenever you're listening to"},{"speaker":"Aaron Moncur","startTime":3408.02,"endTime":3411.02,"body":"this, probably a few weeks after"},{"speaker":"Aaron Moncur","startTime":3408.02,"endTime":3411.02,"body":"this, is when we'll have the"},{"speaker":"Aaron Moncur","startTime":3411.02,"endTime":3414.38,"body":"first in that three part mini"},{"speaker":"Aaron Moncur","startTime":3411.02,"endTime":3414.38,"body":"series. And I think that, I"},{"speaker":"Aaron Moncur","startTime":3414.38,"endTime":3417.02,"body":"think that's all we have, yeah,"},{"speaker":"Aaron Moncur","startTime":3414.38,"endTime":3417.02,"body":"today, Brad and Aaron, just want"},{"speaker":"Aaron Moncur","startTime":3417.02,"endTime":3417.56,"body":"to go over,"},{"speaker":"Brad Hirayama","startTime":3417.62,"endTime":3419.7799999999997,"body":"yeah, just just,"},{"speaker":"Brad Hirayama","startTime":3417.62,"endTime":3419.7799999999997,"body":"just one more thing. So I so I"},{"speaker":"Brad Hirayama","startTime":3419.7799999999997,"endTime":3426.7599999999998,"body":"really want to start to plug if"},{"speaker":"Brad Hirayama","startTime":3419.7799999999997,"endTime":3426.7599999999998,"body":"you guys have not, please head"},{"speaker":"Brad Hirayama","startTime":3426.7599999999998,"endTime":3431.2,"body":"over to pipeline, media"},{"speaker":"Brad Hirayama","startTime":3426.7599999999998,"endTime":3431.2,"body":"lab.beehive.com, subscribe to"},{"speaker":"Brad Hirayama","startTime":3431.2,"endTime":3436.18,"body":"our newsletter. In that"},{"speaker":"Brad Hirayama","startTime":3431.2,"endTime":3436.18,"body":"newsletter, I go through and try"},{"speaker":"Brad Hirayama","startTime":3436.18,"endTime":3441.2799999999997,"body":"to distill down some of the most"},{"speaker":"Brad Hirayama","startTime":3436.18,"endTime":3441.2799999999997,"body":"important topics from the last"},{"speaker":"Brad Hirayama","startTime":3441.2799999999997,"endTime":3445.18,"body":"300 episodes. I pick one."},{"speaker":"Brad Hirayama","startTime":3441.2799999999997,"endTime":3445.18,"body":"Sometimes it's recent, sometimes"},{"speaker":"Brad Hirayama","startTime":3445.18,"endTime":3448.68,"body":"it's in the archive. And so it's"},{"speaker":"Brad Hirayama","startTime":3445.18,"endTime":3448.68,"body":"a really good, good way to kind"},{"speaker":"Brad Hirayama","startTime":3448.68,"endTime":3454.68,"body":"of get a good holistic view of"},{"speaker":"Brad Hirayama","startTime":3448.68,"endTime":3454.68,"body":"the episodes. But I also want to"},{"speaker":"Brad Hirayama","startTime":3454.68,"endTime":3459.2999999999997,"body":"elicit some, some some feedback."},{"speaker":"Brad Hirayama","startTime":3454.68,"endTime":3459.2999999999997,"body":"Aaron's done this podcast really"},{"speaker":"Brad Hirayama","startTime":3459.2999999999997,"endTime":3463.92,"body":"interview style for the last"},{"speaker":"Brad Hirayama","startTime":3459.2999999999997,"endTime":3463.92,"body":"almost six years now, and we're"},{"speaker":"Brad Hirayama","startTime":3463.92,"endTime":3470.0,"body":"introducing this kind of new,"},{"speaker":"Brad Hirayama","startTime":3463.92,"endTime":3470.0,"body":"new new style between the two of"},{"speaker":"Brad Hirayama","startTime":3470.0,"endTime":3473.18,"body":"us. And I want to know what you"},{"speaker":"Brad Hirayama","startTime":3470.0,"endTime":3473.18,"body":"guys think. Is this something"},{"speaker":"Brad Hirayama","startTime":3473.18,"endTime":3476.24,"body":"that you want to hear more of?"},{"speaker":"Brad Hirayama","startTime":3473.18,"endTime":3476.24,"body":"Is it these conference Do you"},{"speaker":"Brad Hirayama","startTime":3476.24,"endTime":3478.82,"body":"like these conversations? Is"},{"speaker":"Brad Hirayama","startTime":3476.24,"endTime":3478.82,"body":"this that the topics that you"},{"speaker":"Brad Hirayama","startTime":3478.82,"endTime":3482.7799999999997,"body":"want to hear or is there"},{"speaker":"Brad Hirayama","startTime":3478.82,"endTime":3482.7799999999997,"body":"something else you know we"},{"speaker":"Brad Hirayama","startTime":3482.7799999999997,"endTime":3487.24,"body":"really want to build, PML and"},{"speaker":"Brad Hirayama","startTime":3482.7799999999997,"endTime":3487.24,"body":"everything that we're doing"},{"speaker":"Brad Hirayama","startTime":3487.24,"endTime":3490.24,"body":"here, and the podcast, the"},{"speaker":"Brad Hirayama","startTime":3487.24,"endTime":3490.24,"body":"newsletter, everything"},{"speaker":"Brad Hirayama","startTime":3491.32,"endTime":3494.44,"body":"collaboratively with our"},{"speaker":"Brad Hirayama","startTime":3491.32,"endTime":3494.44,"body":"audience. And so please leave a"},{"speaker":"Brad Hirayama","startTime":3494.5,"endTime":3499.12,"body":"comment if you want to email us,"},{"speaker":"Brad Hirayama","startTime":3494.5,"endTime":3499.12,"body":"our emails are going to be in"},{"speaker":"Brad Hirayama","startTime":3499.12,"endTime":3502.66,"body":"the show notes or on on"},{"speaker":"Brad Hirayama","startTime":3499.12,"endTime":3502.66,"body":"LinkedIn. We're both on"},{"speaker":"Brad Hirayama","startTime":3502.66,"endTime":3509.1,"body":"LinkedIn, both open to DMS, but,"},{"speaker":"Brad Hirayama","startTime":3502.66,"endTime":3509.1,"body":"yeah, any feedback you guys can"},{"speaker":"Brad Hirayama","startTime":3509.1,"endTime":3512.7599999999998,"body":"have, I think we can just we're"},{"speaker":"Brad Hirayama","startTime":3509.1,"endTime":3512.7599999999998,"body":"trying to make this as best as"},{"speaker":"Brad Hirayama","startTime":3512.7599999999998,"endTime":3516.42,"body":"possible, and so whatever we can"},{"speaker":"Brad Hirayama","startTime":3512.7599999999998,"endTime":3516.42,"body":"do to make this better, we're"},{"speaker":"Brad Hirayama","startTime":3516.42,"endTime":3516.96,"body":"open to it."},{"speaker":"Aaron Moncur","startTime":3517.7599999999998,"endTime":3521.12,"body":"Great. All right,"},{"speaker":"Aaron Moncur","startTime":3517.7599999999998,"endTime":3521.12,"body":"thanks, Brad. Until next time."},{"speaker":"Brad Hirayama","startTime":3521.18,"endTime":3523.04,"body":"Until next time,"},{"speaker":"Brad Hirayama","startTime":3521.18,"endTime":3523.04,"body":"have a good one."},{"speaker":"Aaron Moncur","startTime":3525.2999999999997,"endTime":3528.7999999999997,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3525.2999999999997,"endTime":3528.7999999999997,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3528.86,"endTime":3531.68,"body":"engineering. If you like what"},{"speaker":"Aaron Moncur","startTime":3528.86,"endTime":3531.68,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3531.74,"endTime":3535.04,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":3531.74,"endTime":3535.04,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3535.1,"endTime":3538.58,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":3535.1,"endTime":3538.58,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":3538.7599999999998,"endTime":3542.42,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":3538.7599999999998,"endTime":3542.42,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":3542.42,"endTime":3548.7999999999997,"body":"product design and R D services."},{"speaker":"Aaron Moncur","startTime":3542.42,"endTime":3548.7999999999997,"body":"Visit us at Team pipeline.us. To"},{"speaker":"Aaron Moncur","startTime":3548.7999999999997,"endTime":3552.4,"body":"join a vibrant community of"},{"speaker":"Aaron Moncur","startTime":3548.7999999999997,"endTime":3552.4,"body":"engineers online. Visit the"},{"speaker":"Aaron Moncur","startTime":3552.4,"endTime":3555.7,"body":"wave. Dot, engineer, thank you"},{"speaker":"Aaron Moncur","startTime":3552.4,"endTime":3555.7,"body":"for listening."},{"speaker":"Aaron Moncur","startTime":3561.94,"endTime":3567.0,"body":"Being an engineer has more than"},{"speaker":"Aaron Moncur","startTime":3561.94,"endTime":3567.0,"body":"300 episodes, and you don't have"},{"speaker":"Aaron Moncur","startTime":3567.0,"endTime":3570.6,"body":"to listen to them in order. If"},{"speaker":"Aaron Moncur","startTime":3567.0,"endTime":3570.6,"body":"you're dealing with a specific"},{"speaker":"Aaron Moncur","startTime":3570.6,"endTime":3573.54,"body":"challenge right now, there's a"},{"speaker":"Aaron Moncur","startTime":3570.6,"endTime":3573.54,"body":"good chance we've already"},{"speaker":"Aaron Moncur","startTime":3573.54,"endTime":3576.7799999999997,"body":"interviewed an engineer who's"},{"speaker":"Aaron Moncur","startTime":3573.54,"endTime":3576.7799999999997,"body":"been through it. You can jump"},{"speaker":"Aaron Moncur","startTime":3576.7799999999997,"endTime":3580.38,"body":"around, search by topic and"},{"speaker":"Aaron Moncur","startTime":3576.7799999999997,"endTime":3580.38,"body":"listen to what's most relevant"},{"speaker":"Aaron Moncur","startTime":3580.38,"endTime":3582.7799999999997,"body":"to you see you on the next"},{"speaker":"Aaron Moncur","startTime":3580.38,"endTime":3582.7799999999997,"body":"episode, you."}]}