{"version":"1.0.0","segments":[{"speaker":"Chad Walters","startTime":0.064,"endTime":2.344,"body":"If I just roll in"},{"speaker":"Chad Walters","startTime":0.064,"endTime":2.344,"body":"and say, here's what I think we"},{"speaker":"Chad Walters","startTime":2.344,"endTime":5.824,"body":"should do. We should do this."},{"speaker":"Chad Walters","startTime":2.344,"endTime":5.824,"body":"Trust me like that's not a"},{"speaker":"Chad Walters","startTime":5.824,"endTime":9.124,"body":"story. That's you trusting me."},{"speaker":"Chad Walters","startTime":5.824,"endTime":9.124,"body":"Now maybe we've worked together"},{"speaker":"Chad Walters","startTime":9.124,"endTime":12.844,"body":"forever and you just trust"},{"speaker":"Chad Walters","startTime":9.124,"endTime":12.844,"body":"anything I say, and that's fine,"},{"speaker":"Chad Walters","startTime":12.844,"endTime":15.544,"body":"but that's generally not the"},{"speaker":"Chad Walters","startTime":12.844,"endTime":15.544,"body":"case. You need to lead them to"},{"speaker":"Chad Walters","startTime":15.724,"endTime":18.784,"body":"the solution. So you need to"},{"speaker":"Chad Walters","startTime":15.724,"endTime":18.784,"body":"tell them the story of what you"},{"speaker":"Chad Walters","startTime":18.784,"endTime":19.264,"body":"did."},{"speaker":"Aaron Moncur","startTime":33.88,"endTime":37.36,"body":"Hello and welcome"},{"speaker":"Aaron Moncur","startTime":33.88,"endTime":37.36,"body":"to the being an engineer podcast"},{"speaker":"Aaron Moncur","startTime":37.54,"endTime":41.98,"body":"today, we're joined by Chad"},{"speaker":"Aaron Moncur","startTime":37.54,"endTime":41.98,"body":"Walters, a seasoned industrial"},{"speaker":"Aaron Moncur","startTime":42.025,"endTime":46.405,"body":"designer with over two decades"},{"speaker":"Aaron Moncur","startTime":42.025,"endTime":46.405,"body":"creating impactful designs that"},{"speaker":"Aaron Moncur","startTime":46.405,"endTime":49.885,"body":"foster empathy for users. His"},{"speaker":"Aaron Moncur","startTime":46.405,"endTime":49.885,"body":"career has been built on close"},{"speaker":"Aaron Moncur","startTime":49.885,"endTime":53.845,"body":"collaboration with engineering"},{"speaker":"Aaron Moncur","startTime":49.885,"endTime":53.845,"body":"teams and clients worldwide,"},{"speaker":"Aaron Moncur","startTime":54.145,"endTime":57.745,"body":"delivering innovative solutions"},{"speaker":"Aaron Moncur","startTime":54.145,"endTime":57.745,"body":"that meet the complex needs of"},{"speaker":"Aaron Moncur","startTime":57.745,"endTime":62.005,"body":"both the users and the business."},{"speaker":"Aaron Moncur","startTime":57.745,"endTime":62.005,"body":"For the last 19 years, he's been"},{"speaker":"Aaron Moncur","startTime":62.005,"endTime":66.01,"body":"primarily focused on med devices"},{"speaker":"Aaron Moncur","startTime":62.005,"endTime":66.01,"body":"as a global consultant in the"},{"speaker":"Aaron Moncur","startTime":66.01,"endTime":69.73,"body":"EMS industry. Chad, thanks a lot"},{"speaker":"Aaron Moncur","startTime":66.01,"endTime":69.73,"body":"for being with us today."},{"speaker":"Chad Walters","startTime":69.73,"endTime":72.13,"body":"Thanks, Aaron. I'm"},{"speaker":"Chad Walters","startTime":69.73,"endTime":72.13,"body":"looking forward to conversation."},{"speaker":"Aaron Moncur","startTime":72.49,"endTime":76.87,"body":"So most of our"},{"speaker":"Aaron Moncur","startTime":72.49,"endTime":76.87,"body":"guests are engineers. You are a"},{"speaker":"Aaron Moncur","startTime":76.87,"endTime":80.17,"body":"industrial designer, product"},{"speaker":"Aaron Moncur","startTime":76.87,"endTime":80.17,"body":"designer, product developer. And"},{"speaker":"Aaron Moncur","startTime":80.17,"endTime":83.65,"body":"work with a lot of engineers,"},{"speaker":"Aaron Moncur","startTime":80.17,"endTime":83.65,"body":"and we haven't had too many"},{"speaker":"Aaron Moncur","startTime":83.83,"endTime":87.61,"body":"industrial designers on on the"},{"speaker":"Aaron Moncur","startTime":83.83,"endTime":87.61,"body":"show, so I'm excited to dig into"},{"speaker":"Aaron Moncur","startTime":87.61,"endTime":90.835,"body":"this with you and hear your"},{"speaker":"Aaron Moncur","startTime":87.61,"endTime":90.835,"body":"perspectives and how you work"},{"speaker":"Aaron Moncur","startTime":90.835,"endTime":93.835,"body":"with engineers, and how you wish"},{"speaker":"Aaron Moncur","startTime":90.835,"endTime":93.835,"body":"engineers would work better with"},{"speaker":"Aaron Moncur","startTime":93.835,"endTime":98.275,"body":"you. So before we do that, we're"},{"speaker":"Aaron Moncur","startTime":93.835,"endTime":98.275,"body":"going to do some rapid fire"},{"speaker":"Aaron Moncur","startTime":98.275,"endTime":101.335,"body":"questions and help all of the"},{"speaker":"Aaron Moncur","startTime":98.275,"endTime":101.335,"body":"audience get to know you"},{"speaker":"Aaron Moncur","startTime":101.335,"endTime":104.695,"body":"quickly. So I'm going to give"},{"speaker":"Aaron Moncur","startTime":101.335,"endTime":104.695,"body":"you a question. We'll do four of"},{"speaker":"Aaron Moncur","startTime":104.695,"endTime":107.995,"body":"these, and just give me the"},{"speaker":"Aaron Moncur","startTime":104.695,"endTime":107.995,"body":"first response that comes to"},{"speaker":"Aaron Moncur","startTime":107.995,"endTime":111.055,"body":"mind. No need to think very"},{"speaker":"Aaron Moncur","startTime":107.995,"endTime":111.055,"body":"deeply about these. Here we go."},{"speaker":"Aaron Moncur","startTime":111.1,"endTime":114.76,"body":"First one. If you could have"},{"speaker":"Aaron Moncur","startTime":111.1,"endTime":114.76,"body":"dinner with any engineer or"},{"speaker":"Aaron Moncur","startTime":114.76,"endTime":116.98,"body":"designer in history, who would"},{"speaker":"Aaron Moncur","startTime":114.76,"endTime":116.98,"body":"it be?"},{"speaker":"Chad Walters","startTime":118.54,"endTime":120.76,"body":"Terrible with"},{"speaker":"Chad Walters","startTime":118.54,"endTime":120.76,"body":"specific names? I'm going to go"},{"speaker":"Chad Walters","startTime":120.76,"endTime":126.04,"body":"with a discipline. I feel like I"},{"speaker":"Chad Walters","startTime":120.76,"endTime":126.04,"body":"have so much fun talking to"},{"speaker":"Chad Walters","startTime":126.04,"endTime":128.98,"body":"mechanical engineers, so I think"},{"speaker":"Chad Walters","startTime":126.04,"endTime":128.98,"body":"I'd want to spend dinner, a"},{"speaker":"Chad Walters","startTime":128.98,"endTime":131.92,"body":"nice, long dinner, and maybe a"},{"speaker":"Chad Walters","startTime":128.98,"endTime":131.92,"body":"couple of drinks with mechanical"},{"speaker":"Chad Walters","startTime":131.92,"endTime":134.02,"body":"engineer. I think we'd have a"},{"speaker":"Chad Walters","startTime":131.92,"endTime":134.02,"body":"lot to talk about,"},{"speaker":"Aaron Moncur","startTime":134.02,"endTime":138.745,"body":"Nice, okay, Linux,"},{"speaker":"Aaron Moncur","startTime":134.02,"endTime":138.745,"body":"Mac, OS or Windows."},{"speaker":"Chad Walters","startTime":139.02,"endTime":141.92,"body":"That's a tough"},{"speaker":"Chad Walters","startTime":139.02,"endTime":141.92,"body":"one. You might expect as a"},{"speaker":"Chad Walters","startTime":141.92,"endTime":146.24,"body":"designer, it would be Mac, but"},{"speaker":"Chad Walters","startTime":141.92,"endTime":146.24,"body":"work my entire career has been"},{"speaker":"Chad Walters","startTime":146.24,"endTime":150.86,"body":"working with engineers, and kind"},{"speaker":"Chad Walters","startTime":146.24,"endTime":150.86,"body":"of makes it tough. So my"},{"speaker":"Chad Walters","startTime":150.86,"endTime":153.26,"body":"preference, my language that I"},{"speaker":"Chad Walters","startTime":150.86,"endTime":153.26,"body":"speak, is Windows."},{"speaker":"Aaron Moncur","startTime":153.619,"endTime":155.779,"body":"Okay, that does"},{"speaker":"Aaron Moncur","startTime":153.619,"endTime":155.779,"body":"surprise me. I thought it would"},{"speaker":"Aaron Moncur","startTime":155.779,"endTime":156.859,"body":"be Mac. I will"},{"speaker":"Chad Walters","startTime":156.86,"endTime":161.2,"body":"say that I've"},{"speaker":"Chad Walters","startTime":156.86,"endTime":161.2,"body":"moved over to iPhone, sort of"},{"speaker":"Chad Walters","startTime":161.2,"endTime":164.14,"body":"kicking and screaming. So we're"},{"speaker":"Chad Walters","startTime":161.2,"endTime":164.14,"body":"still trying to figure out our"},{"speaker":"Chad Walters","startTime":164.14,"endTime":166.72,"body":"relationship. After being"},{"speaker":"Chad Walters","startTime":164.14,"endTime":166.72,"body":"Android for so long,"},{"speaker":"Aaron Moncur","startTime":167.14,"endTime":171.04,"body":"you know, long"},{"speaker":"Aaron Moncur","startTime":167.14,"endTime":171.04,"body":"ago, I tried to get into Mac. I"},{"speaker":"Aaron Moncur","startTime":171.04,"endTime":173.74,"body":"was doing photography and web"},{"speaker":"Aaron Moncur","startTime":171.04,"endTime":173.74,"body":"design, and I thought, well,"},{"speaker":"Aaron Moncur","startTime":173.74,"endTime":176.92,"body":"clearly I'm supposed to be on"},{"speaker":"Aaron Moncur","startTime":173.74,"endTime":176.92,"body":"Mac OS for those things. And I"},{"speaker":"Aaron Moncur","startTime":176.92,"endTime":181.08,"body":"tried it, and I just, I couldn't"},{"speaker":"Aaron Moncur","startTime":176.92,"endTime":181.08,"body":"get used to it. But I've used an"},{"speaker":"Aaron Moncur","startTime":181.08,"endTime":184.08,"body":"iPhone for, I don't know, 15"},{"speaker":"Aaron Moncur","startTime":181.08,"endTime":184.08,"body":"years now. That's been no"},{"speaker":"Aaron Moncur","startTime":184.08,"endTime":187.14,"body":"problem, but the Mac OS, I just"},{"speaker":"Aaron Moncur","startTime":184.08,"endTime":187.14,"body":"it didn't resonate with me."},{"speaker":"Aaron Moncur","startTime":187.56,"endTime":191.82,"body":"Okay, let's see, would you"},{"speaker":"Aaron Moncur","startTime":187.56,"endTime":191.82,"body":"rather solve one hard problem or"},{"speaker":"Aaron Moncur","startTime":191.82,"endTime":193.14,"body":"10 easy ones?"},{"speaker":"Chad Walters","startTime":193.0,"endTime":194.582,"body":"I think I'd want"},{"speaker":"Chad Walters","startTime":193.0,"endTime":194.582,"body":"to, if there were no time"},{"speaker":"Chad Walters","startTime":194.582,"endTime":198.94,"body":"constraints, I think I'd want to"},{"speaker":"Chad Walters","startTime":194.582,"endTime":198.94,"body":"solve one hard problem."},{"speaker":"Aaron Moncur","startTime":198.94,"endTime":203.08,"body":"Okay, and last"},{"speaker":"Aaron Moncur","startTime":198.94,"endTime":203.08,"body":"one, if product design had a"},{"speaker":"Aaron Moncur","startTime":203.08,"endTime":204.94,"body":"superpower, what would it be?"},{"speaker":"Chad Walters","startTime":207.74,"endTime":209.54,"body":"Meeting a need? I"},{"speaker":"Chad Walters","startTime":207.74,"endTime":209.54,"body":"would say"},{"speaker":"Aaron Moncur","startTime":211.28,"endTime":213.56,"body":"that's deceptively"},{"speaker":"Aaron Moncur","startTime":211.28,"endTime":213.56,"body":"difficult to do, isn't it?"},{"speaker":"Chad Walters","startTime":213.56,"endTime":215.48,"body":"Yeah, that's the"},{"speaker":"Chad Walters","startTime":213.56,"endTime":215.48,"body":"hard problem to solve,"},{"speaker":"Aaron Moncur","startTime":215.72,"endTime":219.2,"body":"Yeah, all right,"},{"speaker":"Aaron Moncur","startTime":215.72,"endTime":219.2,"body":"that gets us through our rapid"},{"speaker":"Aaron Moncur","startTime":219.2,"endTime":222.32,"body":"fire questions. Thank you for"},{"speaker":"Aaron Moncur","startTime":219.2,"endTime":222.32,"body":"participating there. So let's"},{"speaker":"Aaron Moncur","startTime":222.32,"endTime":225.08,"body":"jump into the standard"},{"speaker":"Aaron Moncur","startTime":222.32,"endTime":225.08,"body":"interview. And I always like to"},{"speaker":"Aaron Moncur","startTime":225.08,"endTime":228.2,"body":"ask guests the the first"},{"speaker":"Aaron Moncur","startTime":225.08,"endTime":228.2,"body":"question, what? What made you"},{"speaker":"Aaron Moncur","startTime":228.2,"endTime":231.26,"body":"decide to get into what you're"},{"speaker":"Aaron Moncur","startTime":228.2,"endTime":231.26,"body":"doing, industrial design,"},{"speaker":"Aaron Moncur","startTime":231.26,"endTime":232.1,"body":"product design?"},{"speaker":"Chad Walters","startTime":232.48,"endTime":236.8,"body":"Yeah, I would say"},{"speaker":"Chad Walters","startTime":232.48,"endTime":236.8,"body":"I'm probably a pretty typical or"},{"speaker":"Chad Walters","startTime":236.8,"endTime":240.3,"body":"a poster child type story for"},{"speaker":"Chad Walters","startTime":236.8,"endTime":240.3,"body":"industrial designers. They"},{"speaker":"Chad Walters","startTime":240.3,"endTime":244.32,"body":"generally do not take a straight"},{"speaker":"Chad Walters","startTime":240.3,"endTime":244.32,"body":"path to industrial design. Most"},{"speaker":"Chad Walters","startTime":244.32,"endTime":247.56,"body":"industrial designers that I've"},{"speaker":"Chad Walters","startTime":244.32,"endTime":247.56,"body":"spoken with and talked about"},{"speaker":"Chad Walters","startTime":247.62,"endTime":250.62,"body":"their story about how they"},{"speaker":"Chad Walters","startTime":247.62,"endTime":250.62,"body":"become and became an industrial"},{"speaker":"Chad Walters","startTime":250.62,"endTime":253.26,"body":"designer, it wasn't a straight"},{"speaker":"Chad Walters","startTime":250.62,"endTime":253.26,"body":"path. Hey, I'm in high school,"},{"speaker":"Chad Walters","startTime":253.26,"endTime":256.86,"body":"my art teacher, my math teacher,"},{"speaker":"Chad Walters","startTime":253.26,"endTime":256.86,"body":"they told me about industrial"},{"speaker":"Chad Walters","startTime":256.86,"endTime":260.22,"body":"design, and they suggested I go"},{"speaker":"Chad Walters","startTime":256.86,"endTime":260.22,"body":"do that. It's typically not that"},{"speaker":"Chad Walters","startTime":260.22,"endTime":263.72,"body":"they don't know what industrial"},{"speaker":"Chad Walters","startTime":260.22,"endTime":263.72,"body":"design is. I took every art and"},{"speaker":"Chad Walters","startTime":263.72,"endTime":266.96,"body":"every shop class I could ever"},{"speaker":"Chad Walters","startTime":263.72,"endTime":266.96,"body":"take, and that started to paint"},{"speaker":"Chad Walters","startTime":266.96,"endTime":270.44,"body":"a bit of, a bit of a picture."},{"speaker":"Chad Walters","startTime":266.96,"endTime":270.44,"body":"But, um, I didn't, I didn't have"},{"speaker":"Chad Walters","startTime":270.44,"endTime":273.02,"body":"a lot of guidance coming out of"},{"speaker":"Chad Walters","startTime":270.44,"endTime":273.02,"body":"high school as to where to go,"},{"speaker":"Chad Walters","startTime":273.02,"endTime":277.34,"body":"what to do. I had taken an"},{"speaker":"Chad Walters","startTime":273.02,"endTime":277.34,"body":"electrical wiring class in high"},{"speaker":"Chad Walters","startTime":277.34,"endTime":280.16,"body":"school. We literally built"},{"speaker":"Chad Walters","startTime":277.34,"endTime":280.16,"body":"walls, drilled holes, and ran"},{"speaker":"Chad Walters","startTime":280.16,"endTime":283.0,"body":"wire like residential wiring,"},{"speaker":"Chad Walters","startTime":280.16,"endTime":283.0,"body":"and we thought it was fun. I"},{"speaker":"Chad Walters","startTime":283.0,"endTime":285.94,"body":"learned a lot about electricity,"},{"speaker":"Chad Walters","startTime":283.0,"endTime":285.94,"body":"and that's kind of all I knew."},{"speaker":"Chad Walters","startTime":286.24,"endTime":289.06,"body":"And I looked around and all my"},{"speaker":"Chad Walters","startTime":286.24,"endTime":289.06,"body":"friends are going to college, I"},{"speaker":"Chad Walters","startTime":289.06,"endTime":292.78,"body":"thought, I guess I should go to"},{"speaker":"Chad Walters","startTime":289.06,"endTime":292.78,"body":"college. I enjoy this thing."},{"speaker":"Chad Walters","startTime":292.78,"endTime":296.62,"body":"Let's go do that. So there was a"},{"speaker":"Chad Walters","startTime":292.78,"endTime":296.62,"body":"local community college that had"},{"speaker":"Chad Walters","startTime":296.62,"endTime":299.5,"body":"like, a two, two and a half year"},{"speaker":"Chad Walters","startTime":296.62,"endTime":299.5,"body":"associate's degree in Electrical"},{"speaker":"Chad Walters","startTime":299.62,"endTime":302.46,"body":"Tech. Technology. And so I"},{"speaker":"Chad Walters","startTime":299.62,"endTime":302.46,"body":"started working as an"},{"speaker":"Chad Walters","startTime":302.46,"endTime":305.46,"body":"electrician while I was going to"},{"speaker":"Chad Walters","startTime":302.46,"endTime":305.46,"body":"school learning about, you know,"},{"speaker":"Chad Walters","startTime":306.42,"endTime":310.86,"body":"hydraulics, pneumatics PLC, and"},{"speaker":"Chad Walters","startTime":306.42,"endTime":310.86,"body":"then, you know, the wiring part"},{"speaker":"Chad Walters","startTime":310.86,"endTime":314.64,"body":"of it, load calculations for"},{"speaker":"Chad Walters","startTime":310.86,"endTime":314.64,"body":"like and it was fun, and it was"},{"speaker":"Chad Walters","startTime":315.18,"endTime":319.2,"body":"It wasn't challenging in the"},{"speaker":"Chad Walters","startTime":315.18,"endTime":319.2,"body":"creative way. But I was like,"},{"speaker":"Chad Walters","startTime":319.2,"endTime":322.64,"body":"good. I was already making money"},{"speaker":"Chad Walters","startTime":319.2,"endTime":322.64,"body":"in it. And so I took a trip to"},{"speaker":"Chad Walters","startTime":322.64,"endTime":327.32,"body":"visit some of my friends at"},{"speaker":"Chad Walters","startTime":322.64,"endTime":327.32,"body":"Auburn University. And one"},{"speaker":"Chad Walters","startTime":327.32,"endTime":330.5,"body":"friend, Amy, who really knew me"},{"speaker":"Chad Walters","startTime":327.32,"endTime":330.5,"body":"well, she said she was in"},{"speaker":"Chad Walters","startTime":330.5,"endTime":332.66,"body":"graphic design. She says, You"},{"speaker":"Chad Walters","startTime":330.5,"endTime":332.66,"body":"need to come over here to the"},{"speaker":"Chad Walters","startTime":332.66,"endTime":336.2,"body":"industrial design department"},{"speaker":"Chad Walters","startTime":332.66,"endTime":336.2,"body":"Smith Hall. And she says,"},{"speaker":"Chad Walters","startTime":336.2,"endTime":338.36,"body":"there's some stuff you just need"},{"speaker":"Chad Walters","startTime":336.2,"endTime":338.36,"body":"to see. I think you would, you"},{"speaker":"Chad Walters","startTime":338.36,"endTime":341.68,"body":"would find it interesting. And I"},{"speaker":"Chad Walters","startTime":338.36,"endTime":341.68,"body":"remember walking down the hall,"},{"speaker":"Chad Walters","startTime":341.98,"endTime":345.52,"body":"and it was end of the back. Then"},{"speaker":"Chad Walters","startTime":341.98,"endTime":345.52,"body":"Auburn was on quarters. It was"},{"speaker":"Chad Walters","startTime":345.58,"endTime":347.8,"body":"the end of the quarter, and they"},{"speaker":"Chad Walters","startTime":345.58,"endTime":347.8,"body":"were displaying all of their"},{"speaker":"Chad Walters","startTime":347.8,"endTime":352.72,"body":"projects and and I remember"},{"speaker":"Chad Walters","startTime":347.8,"endTime":352.72,"body":"thinking, Wait, there is a"},{"speaker":"Chad Walters","startTime":352.78,"endTime":357.58,"body":"career where people get to do"},{"speaker":"Chad Walters","startTime":352.78,"endTime":357.58,"body":"this. This is This is nuts. I"},{"speaker":"Chad Walters","startTime":357.58,"endTime":361.26,"body":"can see what this is. And that"},{"speaker":"Chad Walters","startTime":357.58,"endTime":361.26,"body":"particular project that they"},{"speaker":"Chad Walters","startTime":361.26,"endTime":363.9,"body":"were displaying was a recycle"},{"speaker":"Chad Walters","startTime":361.26,"endTime":363.9,"body":"reuse project, where you would"},{"speaker":"Chad Walters","startTime":363.9,"endTime":367.14,"body":"take something old, end of life"},{"speaker":"Chad Walters","startTime":363.9,"endTime":367.14,"body":"trash, and give it a new life."},{"speaker":"Chad Walters","startTime":367.14,"endTime":371.82,"body":"And so there was things like old"},{"speaker":"Chad Walters","startTime":367.14,"endTime":371.82,"body":"tire treads that were made into"},{"speaker":"Chad Walters","startTime":371.82,"endTime":374.76,"body":"flip flops or sandals. There was"},{"speaker":"Chad Walters","startTime":371.82,"endTime":374.76,"body":"one of my favorites was a three"},{"speaker":"Chad Walters","startTime":374.76,"endTime":378.24,"body":"liter bottle of like mountain"},{"speaker":"Chad Walters","startTime":374.76,"endTime":378.24,"body":"dew that was flipped upside"},{"speaker":"Chad Walters","startTime":378.24,"endTime":381.26,"body":"down, and a little clip was put"},{"speaker":"Chad Walters","startTime":378.24,"endTime":381.26,"body":"on it, and you could put it over"},{"speaker":"Chad Walters","startTime":381.26,"endTime":383.96,"body":"a golf ball and retrieve golf"},{"speaker":"Chad Walters","startTime":381.26,"endTime":383.96,"body":"balls, and it would just hold to"},{"speaker":"Chad Walters","startTime":383.96,"endTime":388.88,"body":"the golf balls. Mine was blown"},{"speaker":"Chad Walters","startTime":383.96,"endTime":388.88,"body":"and I knew instantly, like, you"},{"speaker":"Chad Walters","startTime":388.88,"endTime":392.06,"body":"just know, like, No, this is"},{"speaker":"Chad Walters","startTime":388.88,"endTime":392.06,"body":"what I'm supposed to be doing."},{"speaker":"Chad Walters","startTime":392.06,"endTime":397.52,"body":"Okay, how do I get here? So I"},{"speaker":"Chad Walters","startTime":392.06,"endTime":397.52,"body":"went back. I graduated. I took a"},{"speaker":"Chad Walters","startTime":397.52,"endTime":401.08,"body":"couple of night classes just to"},{"speaker":"Chad Walters","startTime":397.52,"endTime":401.08,"body":"transfer in. So finished my"},{"speaker":"Chad Walters","startTime":401.08,"endTime":404.8,"body":"degree there, and then went to"},{"speaker":"Chad Walters","startTime":401.08,"endTime":404.8,"body":"Auburn, and the rest is history."},{"speaker":"Chad Walters","startTime":404.8,"endTime":407.44,"body":"I got a degree in Industrial"},{"speaker":"Chad Walters","startTime":404.8,"endTime":407.44,"body":"Design, and have been working as"},{"speaker":"Chad Walters","startTime":407.44,"endTime":410.56,"body":"an industrial designer ever"},{"speaker":"Chad Walters","startTime":407.44,"endTime":410.56,"body":"since. And generally, the"},{"speaker":"Chad Walters","startTime":410.56,"endTime":413.02,"body":"industrial designers you talk"},{"speaker":"Chad Walters","startTime":410.56,"endTime":413.02,"body":"to, most of them, are going to"},{"speaker":"Chad Walters","startTime":413.02,"endTime":416.74,"body":"have some sort of crooked path"},{"speaker":"Chad Walters","startTime":413.02,"endTime":416.74,"body":"to finding it, and that was"},{"speaker":"Chad Walters","startTime":416.74,"endTime":417.1,"body":"mine."},{"speaker":"Aaron Moncur","startTime":417.94,"endTime":420.54,"body":"Yeah, it's"},{"speaker":"Aaron Moncur","startTime":417.94,"endTime":420.54,"body":"interesting. Industrial Design"},{"speaker":"Aaron Moncur","startTime":420.54,"endTime":423.9,"body":"isn't one of those jobs that you"},{"speaker":"Aaron Moncur","startTime":420.54,"endTime":423.9,"body":"hear about growing up, right? I"},{"speaker":"Aaron Moncur","startTime":423.9,"endTime":428.22,"body":"mean common jobs you hear about"},{"speaker":"Aaron Moncur","startTime":423.9,"endTime":428.22,"body":"engineer, doctor, lawyer,"},{"speaker":"Aaron Moncur","startTime":428.22,"endTime":433.02,"body":"teacher, I don't know,"},{"speaker":"Aaron Moncur","startTime":428.22,"endTime":433.02,"body":"counselor, right? But industrial"},{"speaker":"Aaron Moncur","startTime":433.02,"endTime":436.74,"body":"design, that's not one that I"},{"speaker":"Aaron Moncur","startTime":433.02,"endTime":436.74,"body":"was ever familiar with until it"},{"speaker":"Aaron Moncur","startTime":436.74,"endTime":440.36,"body":"may have been after college,"},{"speaker":"Aaron Moncur","startTime":436.74,"endTime":440.36,"body":"before I really heard the term"},{"speaker":"Aaron Moncur","startTime":440.36,"endTime":442.82,"body":"industrial designer. I don't"},{"speaker":"Aaron Moncur","startTime":440.36,"endTime":442.82,"body":"know why that is."},{"speaker":"Chad Walters","startTime":443.0,"endTime":444.98,"body":"Yeah, I would say"},{"speaker":"Chad Walters","startTime":443.0,"endTime":444.98,"body":"in some of the bigger markets,"},{"speaker":"Chad Walters","startTime":444.98,"endTime":449.18,"body":"like Chicago and out in LA and"},{"speaker":"Chad Walters","startTime":444.98,"endTime":449.18,"body":"New York, where there a lot of"},{"speaker":"Chad Walters","startTime":449.18,"endTime":451.88,"body":"the design jobs are, then"},{"speaker":"Chad Walters","startTime":449.18,"endTime":451.88,"body":"perhaps you know your art"},{"speaker":"Chad Walters","startTime":451.88,"endTime":455.36,"body":"teachers, your shop teachers in"},{"speaker":"Chad Walters","startTime":451.88,"endTime":455.36,"body":"high school, would know about it"},{"speaker":"Chad Walters","startTime":455.72,"endTime":460.84,"body":"and and know somebody who did"},{"speaker":"Chad Walters","startTime":455.72,"endTime":460.84,"body":"that. But yeah, and in a rural"},{"speaker":"Chad Walters","startTime":460.84,"endTime":464.32,"body":"Alabama, there wasn't a lot of"},{"speaker":"Chad Walters","startTime":460.84,"endTime":464.32,"body":"people who do make sense."},{"speaker":"Aaron Moncur","startTime":464.8,"endTime":467.14,"body":"So that makes"},{"speaker":"Aaron Moncur","startTime":464.8,"endTime":467.14,"body":"sense, that has something to do"},{"speaker":"Aaron Moncur","startTime":467.14,"endTime":473.32,"body":"with it. Well, since it it might"},{"speaker":"Aaron Moncur","startTime":467.14,"endTime":473.32,"body":"not be a familiar term for at"},{"speaker":"Aaron Moncur","startTime":473.32,"endTime":476.74,"body":"least newer engineers. Can you"},{"speaker":"Aaron Moncur","startTime":473.32,"endTime":476.74,"body":"talk a little bit about what is"},{"speaker":"Aaron Moncur","startTime":476.74,"endTime":479.26,"body":"an industrial designer? It's"},{"speaker":"Aaron Moncur","startTime":476.74,"endTime":479.26,"body":"interesting."},{"speaker":"Chad Walters","startTime":479.26,"endTime":481.32,"body":"You bring that,"},{"speaker":"Chad Walters","startTime":479.26,"endTime":481.32,"body":"that particular question of"},{"speaker":"Chad Walters","startTime":481.32,"endTime":484.08,"body":"because it's something as an"},{"speaker":"Chad Walters","startTime":481.32,"endTime":484.08,"body":"industrial designer, you have to"},{"speaker":"Chad Walters","startTime":484.08,"endTime":487.74,"body":"get good at doing, especially"},{"speaker":"Chad Walters","startTime":484.08,"endTime":487.74,"body":"when you when you go and get"},{"speaker":"Chad Walters","startTime":487.74,"endTime":490.2,"body":"your first big boy job and"},{"speaker":"Chad Walters","startTime":487.74,"endTime":490.2,"body":"you're working with other people"},{"speaker":"Chad Walters","startTime":490.2,"endTime":493.38,"body":"developing products, lo and"},{"speaker":"Chad Walters","startTime":490.2,"endTime":493.38,"body":"behold, you're not going to be"},{"speaker":"Chad Walters","startTime":493.38,"endTime":496.08,"body":"surrounded by just industrial"},{"speaker":"Chad Walters","startTime":493.38,"endTime":496.08,"body":"designers. You're not going to"},{"speaker":"Chad Walters","startTime":496.08,"endTime":500.16,"body":"be surrounded by just engineers."},{"speaker":"Chad Walters","startTime":496.08,"endTime":500.16,"body":"And so you have to get good at"},{"speaker":"Chad Walters","startTime":500.7,"endTime":503.72,"body":"that that elevator pitch, what"},{"speaker":"Chad Walters","startTime":500.7,"endTime":503.72,"body":"is the value you bring? Where do"},{"speaker":"Chad Walters","startTime":503.72,"endTime":509.06,"body":"you fit in the process, that"},{"speaker":"Chad Walters","startTime":503.72,"endTime":509.06,"body":"sort of thing. So to sort of"},{"speaker":"Chad Walters","startTime":509.06,"endTime":512.3,"body":"keep it high level in the"},{"speaker":"Chad Walters","startTime":509.06,"endTime":512.3,"body":"beginning of a program or"},{"speaker":"Chad Walters","startTime":512.36,"endTime":515.54,"body":"beginning of a product"},{"speaker":"Chad Walters","startTime":512.36,"endTime":515.54,"body":"development, there are three"},{"speaker":"Chad Walters","startTime":515.54,"endTime":517.64,"body":"main things you need to think"},{"speaker":"Chad Walters","startTime":515.54,"endTime":517.64,"body":"about. There's the business"},{"speaker":"Chad Walters","startTime":517.64,"endTime":521.08,"body":"need. Why does this product even"},{"speaker":"Chad Walters","startTime":517.64,"endTime":521.08,"body":"exist? There's the user need."},{"speaker":"Chad Walters","startTime":521.8,"endTime":524.5,"body":"You're developing a product."},{"speaker":"Chad Walters","startTime":521.8,"endTime":524.5,"body":"It's probably going to be used"},{"speaker":"Chad Walters","startTime":524.5,"endTime":528.16,"body":"by a human, and that human has"},{"speaker":"Chad Walters","startTime":524.5,"endTime":528.16,"body":"needs. It's solving a problem"},{"speaker":"Chad Walters","startTime":528.16,"endTime":531.82,"body":"for them. But then you have to"},{"speaker":"Chad Walters","startTime":528.16,"endTime":531.82,"body":"use some technology to create"},{"speaker":"Chad Walters","startTime":531.82,"endTime":534.46,"body":"that thing, and that technology"},{"speaker":"Chad Walters","startTime":531.82,"endTime":534.46,"body":"needs to be implemented in a"},{"speaker":"Chad Walters","startTime":534.46,"endTime":537.28,"body":"meaningful way that meets both"},{"speaker":"Chad Walters","startTime":534.46,"endTime":537.28,"body":"the user and the business need."},{"speaker":"Chad Walters","startTime":537.64,"endTime":541.38,"body":"So you have all of that to"},{"speaker":"Chad Walters","startTime":537.64,"endTime":541.38,"body":"figure out in the beginning, and"},{"speaker":"Chad Walters","startTime":541.38,"endTime":545.04,"body":"so you take in the inputs, and"},{"speaker":"Chad Walters","startTime":541.38,"endTime":545.04,"body":"then you have to begin to create"},{"speaker":"Chad Walters","startTime":545.1,"endTime":549.6,"body":"something, some solution, and"},{"speaker":"Chad Walters","startTime":545.1,"endTime":549.6,"body":"then you evaluate that solution."},{"speaker":"Chad Walters","startTime":549.72,"endTime":552.3,"body":"Industrial designers are right"},{"speaker":"Chad Walters","startTime":549.72,"endTime":552.3,"body":"in the very beginning. And the"},{"speaker":"Chad Walters","startTime":552.3,"endTime":554.52,"body":"main things that we focus on"},{"speaker":"Chad Walters","startTime":552.3,"endTime":554.52,"body":"early is some of the first"},{"speaker":"Chad Walters","startTime":554.52,"endTime":557.16,"body":"questions that we're going to"},{"speaker":"Chad Walters","startTime":554.52,"endTime":557.16,"body":"ask is, okay, who's the user?"},{"speaker":"Chad Walters","startTime":557.7,"endTime":561.2,"body":"What are they using it for?"},{"speaker":"Chad Walters","startTime":557.7,"endTime":561.2,"body":"Where are they using it? They"},{"speaker":"Chad Walters","startTime":561.2,"endTime":565.94,"body":"have gloves on. Is it daylight?"},{"speaker":"Chad Walters","startTime":561.2,"endTime":565.94,"body":"Is it outside? Like, just tell"},{"speaker":"Chad Walters","startTime":565.94,"endTime":570.2,"body":"me the story. And so we start"},{"speaker":"Chad Walters","startTime":565.94,"endTime":570.2,"body":"off early on with user research,"},{"speaker":"Chad Walters","startTime":570.2,"endTime":574.22,"body":"just trying to understand the"},{"speaker":"Chad Walters","startTime":570.2,"endTime":574.22,"body":"context of use and and just"},{"speaker":"Chad Walters","startTime":574.28,"endTime":576.92,"body":"we're soaking it in. We're"},{"speaker":"Chad Walters","startTime":574.28,"endTime":576.92,"body":"gathering it in. And it's a"},{"speaker":"Chad Walters","startTime":576.92,"endTime":580.54,"body":"really, really messy time in the"},{"speaker":"Chad Walters","startTime":576.92,"endTime":580.54,"body":"process, because you're living"},{"speaker":"Chad Walters","startTime":580.54,"endTime":584.38,"body":"in this ambiguous time, which"},{"speaker":"Chad Walters","startTime":580.54,"endTime":584.38,"body":"makes everybody nervous. You"},{"speaker":"Chad Walters","startTime":584.38,"endTime":588.04,"body":"know, you just want to know that"},{"speaker":"Chad Walters","startTime":584.38,"endTime":588.04,"body":"two plus two equals four most of"},{"speaker":"Chad Walters","startTime":588.04,"endTime":591.16,"body":"the time, and you're"},{"speaker":"Chad Walters","startTime":588.04,"endTime":591.16,"body":"comfortable. But in that moment,"},{"speaker":"Chad Walters","startTime":591.16,"endTime":594.52,"body":"in this very ambiguous beginning"},{"speaker":"Chad Walters","startTime":591.16,"endTime":594.52,"body":"of the process, you don't know."},{"speaker":"Chad Walters","startTime":594.52,"endTime":597.1,"body":"You don't know what the solution"},{"speaker":"Chad Walters","startTime":594.52,"endTime":597.1,"body":"is. You don't know where you're"},{"speaker":"Chad Walters","startTime":597.1,"endTime":600.3,"body":"going, but you're, you're"},{"speaker":"Chad Walters","startTime":597.1,"endTime":600.3,"body":"collecting a lot of data. And so"},{"speaker":"Chad Walters","startTime":600.3,"endTime":603.06,"body":"you have to get good with"},{"speaker":"Chad Walters","startTime":600.3,"endTime":603.06,"body":"parsing out that data,"},{"speaker":"Chad Walters","startTime":603.06,"endTime":605.94,"body":"synthesizing that data into"},{"speaker":"Chad Walters","startTime":603.06,"endTime":605.94,"body":"meaningful direction, and we do"},{"speaker":"Chad Walters","startTime":605.94,"endTime":608.58,"body":"a lot of that through user"},{"speaker":"Chad Walters","startTime":605.94,"endTime":608.58,"body":"research, especially in med,"},{"speaker":"Chad Walters","startTime":608.58,"endTime":611.34,"body":"device world. We work a lot with"},{"speaker":"Chad Walters","startTime":608.58,"endTime":611.34,"body":"human factors engineers. They're"},{"speaker":"Chad Walters","startTime":611.4,"endTime":615.78,"body":"specialists in doing research"},{"speaker":"Chad Walters","startTime":611.4,"endTime":615.78,"body":"and helping you find those"},{"speaker":"Chad Walters","startTime":615.78,"endTime":619.44,"body":"insights. But user research is"},{"speaker":"Chad Walters","startTime":615.78,"endTime":619.44,"body":"key, and then once we start"},{"speaker":"Chad Walters","startTime":619.44,"endTime":623.3,"body":"seeing patterns, oh, there seems"},{"speaker":"Chad Walters","startTime":619.44,"endTime":623.3,"body":"to be a lot of interest in it"},{"speaker":"Chad Walters","startTime":623.3,"endTime":627.32,"body":"being organized, or indicators"},{"speaker":"Chad Walters","startTime":623.3,"endTime":627.32,"body":"being a special thing. Okay,"},{"speaker":"Chad Walters","startTime":627.32,"endTime":630.14,"body":"cool. We know that indicators"},{"speaker":"Chad Walters","startTime":627.32,"endTime":630.14,"body":"are special. We need to spend"},{"speaker":"Chad Walters","startTime":630.14,"endTime":633.86,"body":"some more time understanding"},{"speaker":"Chad Walters","startTime":630.14,"endTime":633.86,"body":"what good indicators are in this"},{"speaker":"Chad Walters","startTime":633.86,"endTime":637.22,"body":"specific circumstance. And so"},{"speaker":"Chad Walters","startTime":633.86,"endTime":637.22,"body":"you just slowly start sneaking"},{"speaker":"Chad Walters","startTime":637.22,"endTime":641.32,"body":"up on it. And then once you have"},{"speaker":"Chad Walters","startTime":637.22,"endTime":641.32,"body":"these, these constraints, which,"},{"speaker":"Chad Walters","startTime":641.74,"endTime":645.7,"body":"early on in my career,"},{"speaker":"Chad Walters","startTime":641.74,"endTime":645.7,"body":"constraints were just like a"},{"speaker":"Chad Walters","startTime":645.7,"endTime":647.44,"body":"curse word. You're like, you"},{"speaker":"Chad Walters","startTime":645.7,"endTime":647.44,"body":"just know, I don't want"},{"speaker":"Chad Walters","startTime":647.44,"endTime":651.04,"body":"constraint. Just give me room to"},{"speaker":"Chad Walters","startTime":647.44,"endTime":651.04,"body":"grow and blue sky and do it all"},{"speaker":"Chad Walters","startTime":651.58,"endTime":656.92,"body":"you get. When you get mature,"},{"speaker":"Chad Walters","startTime":651.58,"endTime":656.92,"body":"you've spent some more time in"},{"speaker":"Chad Walters","startTime":656.92,"endTime":659.56,"body":"your career, you start to"},{"speaker":"Chad Walters","startTime":656.92,"endTime":659.56,"body":"understand embracing constraints"},{"speaker":"Chad Walters","startTime":659.56,"endTime":662.82,"body":"is actually really helpful for"},{"speaker":"Chad Walters","startTime":659.56,"endTime":662.82,"body":"focus, but we're trying to"},{"speaker":"Chad Walters","startTime":662.82,"endTime":666.48,"body":"create those constraints. Once"},{"speaker":"Chad Walters","startTime":662.82,"endTime":666.48,"body":"we have a meaningful list of"},{"speaker":"Chad Walters","startTime":666.48,"endTime":669.78,"body":"constraints that it's going back"},{"speaker":"Chad Walters","startTime":666.48,"endTime":669.78,"body":"to the business need, we're"},{"speaker":"Chad Walters","startTime":669.78,"endTime":673.02,"body":"starting poor technology that'll"},{"speaker":"Chad Walters","startTime":669.78,"endTime":673.02,"body":"help us solve some of these"},{"speaker":"Chad Walters","startTime":673.44,"endTime":679.38,"body":"problems, then we can start"},{"speaker":"Chad Walters","startTime":673.44,"endTime":679.38,"body":"creating solutions that help"},{"speaker":"Chad Walters","startTime":679.38,"endTime":683.12,"body":"solve the problems. And once we"},{"speaker":"Chad Walters","startTime":679.38,"endTime":683.12,"body":"decide on the basic architecture"},{"speaker":"Chad Walters","startTime":683.12,"endTime":687.74,"body":"of the products, like, say, the"},{"speaker":"Chad Walters","startTime":683.12,"endTime":687.74,"body":"product needs battery, it needs"},{"speaker":"Chad Walters","startTime":687.8,"endTime":691.28,"body":"a screen, it needs a handle, or"},{"speaker":"Chad Walters","startTime":687.8,"endTime":691.28,"body":"these basic things, and we've"},{"speaker":"Chad Walters","startTime":691.28,"endTime":695.6,"body":"configured it in a way that"},{"speaker":"Chad Walters","startTime":691.28,"endTime":695.6,"body":"begins to be meaningful to start"},{"speaker":"Chad Walters","startTime":695.6,"endTime":698.78,"body":"to solve that problem, then we"},{"speaker":"Chad Walters","startTime":695.6,"endTime":698.78,"body":"can start developing concepts"},{"speaker":"Chad Walters","startTime":698.78,"endTime":702.58,"body":"around that, that collection of"},{"speaker":"Chad Walters","startTime":698.78,"endTime":702.58,"body":"parts configured in a certain"},{"speaker":"Chad Walters","startTime":702.58,"endTime":705.52,"body":"way. That's when it starts"},{"speaker":"Chad Walters","startTime":702.58,"endTime":705.52,"body":"getting fun, because now we have"},{"speaker":"Chad Walters","startTime":705.52,"endTime":708.64,"body":"direction. We can start ramping"},{"speaker":"Chad Walters","startTime":705.52,"endTime":708.64,"body":"up an engineering team like we"},{"speaker":"Chad Walters","startTime":708.64,"endTime":711.52,"body":"can ramp up our design team, and"},{"speaker":"Chad Walters","startTime":708.64,"endTime":711.52,"body":"we go off and do the fun part"},{"speaker":"Chad Walters","startTime":711.88,"endTime":714.82,"body":"we've done all the hard part"},{"speaker":"Chad Walters","startTime":711.88,"endTime":714.82,"body":"about finding direction, that's"},{"speaker":"Chad Walters","startTime":715.96,"endTime":719.5,"body":"finding meaning and direction"},{"speaker":"Chad Walters","startTime":715.96,"endTime":719.5,"body":"out of this ambiguity. And now"},{"speaker":"Chad Walters","startTime":719.5,"endTime":722.52,"body":"we get to go do what we all want"},{"speaker":"Chad Walters","startTime":719.5,"endTime":722.52,"body":"to do we come to work is just go"},{"speaker":"Chad Walters","startTime":722.52,"endTime":725.28,"body":"design stuff and go solve"},{"speaker":"Chad Walters","startTime":722.52,"endTime":725.28,"body":"problems and Engineer Engineer"},{"speaker":"Chad Walters","startTime":725.28,"endTime":728.58,"body":"things. But we industrial"},{"speaker":"Chad Walters","startTime":725.28,"endTime":728.58,"body":"designers, from the very"},{"speaker":"Chad Walters","startTime":728.58,"endTime":732.3,"body":"beginning are just like, trying"},{"speaker":"Chad Walters","startTime":728.58,"endTime":732.3,"body":"to create that direction. And"},{"speaker":"Chad Walters","startTime":732.3,"endTime":735.0,"body":"then we all get excited and go"},{"speaker":"Chad Walters","startTime":732.3,"endTime":735.0,"body":"off and design things. And we,"},{"speaker":"Chad Walters","startTime":735.0,"endTime":738.3,"body":"we iterate with engineering. We"},{"speaker":"Chad Walters","startTime":735.0,"endTime":738.3,"body":"we understand like, hey, we need"},{"speaker":"Chad Walters","startTime":738.3,"endTime":741.5,"body":"this to happen. And engineers"},{"speaker":"Chad Walters","startTime":738.3,"endTime":741.5,"body":"are like, a mechanical engineer"},{"speaker":"Chad Walters","startTime":741.5,"endTime":742.82,"body":"is going to say, hey,"},{"speaker":"Chad Walters","startTime":744.08,"endTime":746.78,"body":"you know, I can do that shape,"},{"speaker":"Chad Walters","startTime":744.08,"endTime":746.78,"body":"but I'm going to have to have a"},{"speaker":"Chad Walters","startTime":746.78,"endTime":751.1,"body":"lot of draft with that part"},{"speaker":"Chad Walters","startTime":746.78,"endTime":751.1,"body":"because of the texture you want"},{"speaker":"Chad Walters","startTime":751.1,"endTime":754.28,"body":"on it. And then we have that"},{"speaker":"Chad Walters","startTime":751.1,"endTime":754.28,"body":"little debate, okay, cool. If"},{"speaker":"Chad Walters","startTime":754.28,"endTime":756.98,"body":"you understand what I'm actually"},{"speaker":"Chad Walters","startTime":754.28,"endTime":756.98,"body":"trying to achieve with the"},{"speaker":"Chad Walters","startTime":756.98,"endTime":760.96,"body":"texture, then maybe we can talk"},{"speaker":"Chad Walters","startTime":756.98,"endTime":760.96,"body":"about a different way to achieve"},{"speaker":"Chad Walters","startTime":760.96,"endTime":763.24,"body":"the same thing, that we can"},{"speaker":"Chad Walters","startTime":760.96,"endTime":763.24,"body":"still make it moldable. And"},{"speaker":"Chad Walters","startTime":763.24,"endTime":765.76,"body":"that's that little back and"},{"speaker":"Chad Walters","startTime":763.24,"endTime":765.76,"body":"forth. And so we'll go back and"},{"speaker":"Chad Walters","startTime":765.76,"endTime":768.16,"body":"forth with engineering for"},{"speaker":"Chad Walters","startTime":765.76,"endTime":768.16,"body":"months and months and months."},{"speaker":"Chad Walters","startTime":768.22,"endTime":771.1,"body":"And then finally, once the"},{"speaker":"Chad Walters","startTime":768.22,"endTime":771.1,"body":"design is finalized and tested"},{"speaker":"Chad Walters","startTime":771.1,"endTime":773.68,"body":"and the user's happy and"},{"speaker":"Chad Walters","startTime":771.1,"endTime":773.68,"body":"business is happy, and our"},{"speaker":"Chad Walters","startTime":773.8,"endTime":777.7,"body":"technology fits in it, and then"},{"speaker":"Chad Walters","startTime":773.8,"endTime":777.7,"body":"we start to sort of fade out."},{"speaker":"Chad Walters","startTime":777.7,"endTime":780.34,"body":"And then engineering is going to"},{"speaker":"Chad Walters","startTime":777.7,"endTime":780.34,"body":"ramp up and transition to"},{"speaker":"Chad Walters","startTime":780.34,"endTime":783.48,"body":"manufacturing, and we'll pop"},{"speaker":"Chad Walters","startTime":780.34,"endTime":783.48,"body":"back in when we start getting"},{"speaker":"Chad Walters","startTime":783.48,"endTime":786.18,"body":"first parts off the tool, just"},{"speaker":"Chad Walters","startTime":783.48,"endTime":786.18,"body":"to make sure that something"},{"speaker":"Chad Walters","startTime":786.18,"endTime":790.44,"body":"didn't go sideways after we"},{"speaker":"Chad Walters","startTime":786.18,"endTime":790.44,"body":"left. And then if everything's"},{"speaker":"Chad Walters","startTime":790.8,"endTime":797.04,"body":"in the manufacturing process is"},{"speaker":"Chad Walters","startTime":790.8,"endTime":797.04,"body":"actually still fulfilling that"},{"speaker":"Chad Walters","startTime":797.04,"endTime":801.08,"body":"being the solution that our user"},{"speaker":"Chad Walters","startTime":797.04,"endTime":801.08,"body":"needed. Then Then we're off to"},{"speaker":"Chad Walters","startTime":801.08,"endTime":805.16,"body":"the races. So we're heavy in the"},{"speaker":"Chad Walters","startTime":801.08,"endTime":805.16,"body":"beginning, lot of overlap with"},{"speaker":"Chad Walters","startTime":805.16,"endTime":808.1,"body":"engineering, and then we taper"},{"speaker":"Chad Walters","startTime":805.16,"endTime":808.1,"body":"off to let manufacturing so"},{"speaker":"Chad Walters","startTime":808.52,"endTime":812.06,"body":"generally speaking, I would say"},{"speaker":"Chad Walters","startTime":808.52,"endTime":812.06,"body":"the most common misconception"},{"speaker":"Chad Walters","startTime":812.06,"endTime":815.24,"body":"about what industrial designers"},{"speaker":"Chad Walters","startTime":812.06,"endTime":815.24,"body":"do is they make it look nice."},{"speaker":"Aaron Moncur","startTime":815.96,"endTime":818.6,"body":"Wait, wait, so"},{"speaker":"Aaron Moncur","startTime":815.96,"endTime":818.6,"body":"you're telling me industrial"},{"speaker":"Aaron Moncur","startTime":818.6,"endTime":821.56,"body":"design is more than just"},{"speaker":"Aaron Moncur","startTime":818.6,"endTime":821.56,"body":"rounding corners and chamfering"},{"speaker":"Aaron Moncur","startTime":821.56,"endTime":823.18,"body":"edges, just a little"},{"speaker":"Chad Walters","startTime":824.56,"endTime":828.94,"body":"bit, just a little"},{"speaker":"Chad Walters","startTime":824.56,"endTime":828.94,"body":"bit making it look nice is, yes,"},{"speaker":"Chad Walters","startTime":829.12,"endTime":833.68,"body":"absolutely a part of our job,"},{"speaker":"Chad Walters","startTime":829.12,"endTime":833.68,"body":"but it's a remarkably smaller"},{"speaker":"Chad Walters","startTime":833.68,"endTime":835.0,"body":"part of the job than you might"},{"speaker":"Chad Walters","startTime":833.68,"endTime":835.0,"body":"think."},{"speaker":"Aaron Moncur","startTime":836.02,"endTime":841.98,"body":"Is it fair to say"},{"speaker":"Aaron Moncur","startTime":836.02,"endTime":841.98,"body":"that industrial design is, is"},{"speaker":"Aaron Moncur","startTime":841.98,"endTime":846.84,"body":"like, it's like the architect of"},{"speaker":"Aaron Moncur","startTime":841.98,"endTime":846.84,"body":"hardware development"},{"speaker":"Chad Walters","startTime":847.56,"endTime":849.96,"body":"could be, yeah,"},{"speaker":"Chad Walters","startTime":847.56,"endTime":849.96,"body":"and software as well, because a"},{"speaker":"Chad Walters","startTime":849.96,"endTime":852.78,"body":"lot of times now the digital"},{"speaker":"Chad Walters","startTime":849.96,"endTime":852.78,"body":"controls the physical, you know,"},{"speaker":"Chad Walters","startTime":852.78,"endTime":856.44,"body":"and vice versa. So more so now,"},{"speaker":"Chad Walters","startTime":852.78,"endTime":856.44,"body":"and especially in the last five"},{"speaker":"Chad Walters","startTime":856.44,"endTime":860.16,"body":"to 10 years, with everything"},{"speaker":"Chad Walters","startTime":856.44,"endTime":860.16,"body":"having a display on it, or even"},{"speaker":"Chad Walters","startTime":860.16,"endTime":863.42,"body":"our control is getting more"},{"speaker":"Chad Walters","startTime":860.16,"endTime":863.42,"body":"digital. Yeah, we spend a lot of"},{"speaker":"Chad Walters","startTime":863.42,"endTime":864.86,"body":"time in the digital space as"},{"speaker":"Chad Walters","startTime":863.42,"endTime":864.86,"body":"well."},{"speaker":"Aaron Moncur","startTime":866.0,"endTime":869.18,"body":"I think of an"},{"speaker":"Aaron Moncur","startTime":866.0,"endTime":869.18,"body":"architect and like, they're not"},{"speaker":"Aaron Moncur","startTime":869.18,"endTime":871.94,"body":"the engineer, right? Typically,"},{"speaker":"Aaron Moncur","startTime":869.18,"endTime":871.94,"body":"an engineer signs off on an"},{"speaker":"Aaron Moncur","startTime":871.94,"endTime":874.82,"body":"architect's drawings, but"},{"speaker":"Aaron Moncur","startTime":871.94,"endTime":874.82,"body":"they're the ones who are kind of"},{"speaker":"Aaron Moncur","startTime":874.82,"endTime":877.94,"body":"creating the space and"},{"speaker":"Aaron Moncur","startTime":874.82,"endTime":877.94,"body":"understanding the needs of the"},{"speaker":"Aaron Moncur","startTime":877.94,"endTime":880.72,"body":"users of that space, whether"},{"speaker":"Aaron Moncur","startTime":877.94,"endTime":880.72,"body":"it's a home or a commercial"},{"speaker":"Aaron Moncur","startTime":880.72,"endTime":884.8,"body":"building or whatever, and then"},{"speaker":"Aaron Moncur","startTime":880.72,"endTime":884.8,"body":"they design it, and they don't"},{"speaker":"Aaron Moncur","startTime":884.8,"endTime":888.46,"body":"have everything specified down"},{"speaker":"Aaron Moncur","startTime":884.8,"endTime":888.46,"body":"to like the nail. And I don't"},{"speaker":"Aaron Moncur","startTime":888.46,"endTime":891.4,"body":"know maybe they do, but my"},{"speaker":"Aaron Moncur","startTime":888.46,"endTime":891.4,"body":"understanding is there, they"},{"speaker":"Aaron Moncur","startTime":891.4,"endTime":894.58,"body":"largely do the design, and then"},{"speaker":"Aaron Moncur","startTime":891.4,"endTime":894.58,"body":"an engineer might come in and"},{"speaker":"Aaron Moncur","startTime":894.58,"endTime":896.92,"body":"sign off on some of the drawings"},{"speaker":"Aaron Moncur","startTime":894.58,"endTime":896.92,"body":"afterwards."},{"speaker":"Chad Walters","startTime":897.1,"endTime":899.44,"body":"I think a good"},{"speaker":"Chad Walters","startTime":897.1,"endTime":899.44,"body":"architect leans heavily on their"},{"speaker":"Chad Walters","startTime":899.44,"endTime":902.94,"body":"Engineer. Sure they if they're"},{"speaker":"Chad Walters","startTime":899.44,"endTime":902.94,"body":"seasoned and they've been been"},{"speaker":"Chad Walters","startTime":902.94,"endTime":905.82,"body":"around, they kind of know what"},{"speaker":"Chad Walters","startTime":902.94,"endTime":905.82,"body":"to expect, but they're not going"},{"speaker":"Chad Walters","startTime":905.82,"endTime":908.88,"body":"to do that load calculation that"},{"speaker":"Chad Walters","startTime":905.82,"endTime":908.88,"body":"says I need a beam here to hold"},{"speaker":"Chad Walters","startTime":908.88,"endTime":911.22,"body":"up the ceiling. But they're"},{"speaker":"Chad Walters","startTime":908.88,"endTime":911.22,"body":"going to go, it's a pretty big"},{"speaker":"Chad Walters","startTime":911.22,"endTime":913.8,"body":"span, and probably need to"},{"speaker":"Chad Walters","startTime":911.22,"endTime":913.8,"body":"anticipate there's going to be a"},{"speaker":"Chad Walters","startTime":913.8,"endTime":917.16,"body":"beam here. I'm going to go ahead"},{"speaker":"Chad Walters","startTime":913.8,"endTime":917.16,"body":"and put some beam in there, just"},{"speaker":"Chad Walters","startTime":917.16,"endTime":919.74,"body":"so that we're thinking about it"},{"speaker":"Chad Walters","startTime":917.16,"endTime":919.74,"body":"properly. But I'm going to go"},{"speaker":"Chad Walters","startTime":919.74,"endTime":922.1,"body":"talk to my engineer and and"},{"speaker":"Chad Walters","startTime":919.74,"endTime":922.1,"body":"they're gonna go, yeah, yeah,"},{"speaker":"Chad Walters","startTime":922.1,"endTime":924.86,"body":"but your bean probably needs to"},{"speaker":"Chad Walters","startTime":922.1,"endTime":924.86,"body":"be a little bit bigger and maybe"},{"speaker":"Chad Walters","startTime":924.86,"endTime":928.7,"body":"shift it over. So yes, I would"},{"speaker":"Chad Walters","startTime":924.86,"endTime":928.7,"body":"say, the the more seasons you"},{"speaker":"Chad Walters","startTime":928.7,"endTime":932.0,"body":"get, the more appreciation you"},{"speaker":"Chad Walters","startTime":928.7,"endTime":932.0,"body":"have, and you can kind of start"},{"speaker":"Chad Walters","startTime":932.12,"endTime":935.48,"body":"anticipating and maybe speaking"},{"speaker":"Chad Walters","startTime":932.12,"endTime":935.48,"body":"on their behalf sometimes. But"},{"speaker":"Chad Walters","startTime":935.6,"endTime":938.54,"body":"in the end, it all needs to be"},{"speaker":"Chad Walters","startTime":935.6,"endTime":938.54,"body":"verified. You know, by"},{"speaker":"Chad Walters","startTime":938.54,"endTime":943.72,"body":"engineering for sure. It it, if"},{"speaker":"Chad Walters","startTime":938.54,"endTime":943.72,"body":"there's a there's a time in"},{"speaker":"Chad Walters","startTime":943.72,"endTime":946.12,"body":"which you want to involve"},{"speaker":"Chad Walters","startTime":943.72,"endTime":946.12,"body":"engineering, especially if"},{"speaker":"Chad Walters","startTime":946.12,"endTime":948.46,"body":"you're thinking about something"},{"speaker":"Chad Walters","startTime":946.12,"endTime":948.46,"body":"that's that's going to have to"},{"speaker":"Chad Walters","startTime":948.46,"endTime":952.18,"body":"have some calculation done, some"},{"speaker":"Chad Walters","startTime":948.46,"endTime":952.18,"body":"testing done, just to make sure"},{"speaker":"Chad Walters","startTime":952.18,"endTime":955.9,"body":"that there's, you know, it's"},{"speaker":"Chad Walters","startTime":952.18,"endTime":955.9,"body":"heavily laden with reality, like"},{"speaker":"Chad Walters","startTime":955.9,"endTime":958.0,"body":"it's going to be successful."},{"speaker":"Chad Walters","startTime":955.9,"endTime":958.0,"body":"There's, there's a point at"},{"speaker":"Chad Walters","startTime":958.0,"endTime":960.9,"body":"which you need to bring that in"},{"speaker":"Chad Walters","startTime":958.0,"endTime":960.9,"body":"and think, a good industrial"},{"speaker":"Chad Walters","startTime":960.9,"endTime":963.66,"body":"designer, a good architect, will"},{"speaker":"Chad Walters","startTime":960.9,"endTime":963.66,"body":"recognize when that moment is."},{"speaker":"Aaron Moncur","startTime":1012.45,"endTime":1015.45,"body":"If your company"},{"speaker":"Aaron Moncur","startTime":1012.45,"endTime":1015.45,"body":"helps engineers design, build or"},{"speaker":"Aaron Moncur","startTime":1015.45,"endTime":1020.49,"body":"manufacture better products, we"},{"speaker":"Aaron Moncur","startTime":1015.45,"endTime":1020.49,"body":"should talk at PDX, the product"},{"speaker":"Aaron Moncur","startTime":1020.49,"endTime":1023.99,"body":"development Expo. Companies"},{"speaker":"Aaron Moncur","startTime":1020.49,"endTime":1023.99,"body":"don't just exhibit. They teach"},{"speaker":"Aaron Moncur","startTime":1023.99,"endTime":1027.89,"body":"practical training right at"},{"speaker":"Aaron Moncur","startTime":1023.99,"endTime":1027.89,"body":"their booth. Engineers walk away"},{"speaker":"Aaron Moncur","startTime":1027.89,"endTime":1031.73,"body":"with new skills and companies"},{"speaker":"Aaron Moncur","startTime":1027.89,"endTime":1031.73,"body":"build real relationships with"},{"speaker":"Aaron Moncur","startTime":1031.73,"endTime":1035.81,"body":"the people who use their tools"},{"speaker":"Aaron Moncur","startTime":1031.73,"endTime":1035.81,"body":"and services. The result is high"},{"speaker":"Aaron Moncur","startTime":1035.81,"endTime":1039.05,"body":"quality connections built"},{"speaker":"Aaron Moncur","startTime":1035.81,"endTime":1039.05,"body":"through real technical value."},{"speaker":"Aaron Moncur","startTime":1039.53,"endTime":1045.25,"body":"Pdx 2026 is October, 20 and 21st"},{"speaker":"Aaron Moncur","startTime":1039.53,"endTime":1045.25,"body":"in Phoenix and booth selection"},{"speaker":"Aaron Moncur","startTime":1045.49,"endTime":1049.87,"body":"is first come first served. Many"},{"speaker":"Aaron Moncur","startTime":1045.49,"endTime":1049.87,"body":"are already reserved to learn"},{"speaker":"Aaron Moncur","startTime":1049.87,"endTime":1054.61,"body":"more about exhibiting. Email us"},{"speaker":"Aaron Moncur","startTime":1049.87,"endTime":1054.61,"body":"at PDX, at Team pipeline.us,"},{"speaker":"Aaron Moncur","startTime":1060.01,"endTime":1064.17,"body":"I love making products both"},{"speaker":"Aaron Moncur","startTime":1060.01,"endTime":1064.17,"body":"functional and beautiful, but I"},{"speaker":"Aaron Moncur","startTime":1064.17,"endTime":1067.23,"body":"also know engineers who don't"},{"speaker":"Aaron Moncur","startTime":1064.17,"endTime":1067.23,"body":"care that much about the"},{"speaker":"Aaron Moncur","startTime":1067.23,"endTime":1070.3500000000001,"body":"esthetic, they just want it to"},{"speaker":"Aaron Moncur","startTime":1067.23,"endTime":1070.3500000000001,"body":"work, which is fine, there's a"},{"speaker":"Aaron Moncur","startTime":1070.3500000000001,"endTime":1075.45,"body":"place for that. To what degree"},{"speaker":"Aaron Moncur","startTime":1070.3500000000001,"endTime":1075.45,"body":"have you encountered pushback or"},{"speaker":"Aaron Moncur","startTime":1075.45,"endTime":1078.5700000000002,"body":"resistance from engineering"},{"speaker":"Aaron Moncur","startTime":1075.45,"endTime":1078.5700000000002,"body":"teams who who look at what"},{"speaker":"Aaron Moncur","startTime":1078.5700000000002,"endTime":1081.99,"body":"you're doing and say, Ah, that's"},{"speaker":"Aaron Moncur","startTime":1078.5700000000002,"endTime":1081.99,"body":"just it's just fluff. We don't"},{"speaker":"Aaron Moncur","startTime":1081.99,"endTime":1084.23,"body":"need that. We just need to make"},{"speaker":"Aaron Moncur","startTime":1081.99,"endTime":1084.23,"body":"it functional."},{"speaker":"Chad Walters","startTime":1084.41,"endTime":1091.31,"body":"Yeah, all the"},{"speaker":"Chad Walters","startTime":1084.41,"endTime":1091.31,"body":"time. Very frustrating. It is."},{"speaker":"Chad Walters","startTime":1091.55,"endTime":1094.43,"body":"But going back to that point"},{"speaker":"Chad Walters","startTime":1091.55,"endTime":1094.43,"body":"where every industrial designer"},{"speaker":"Chad Walters","startTime":1094.43,"endTime":1097.19,"body":"really learns, needs to learn"},{"speaker":"Chad Walters","startTime":1094.43,"endTime":1097.19,"body":"how to talk about the value that"},{"speaker":"Chad Walters","startTime":1097.19,"endTime":1100.8500000000001,"body":"they bring, understand their"},{"speaker":"Chad Walters","startTime":1097.19,"endTime":1100.8500000000001,"body":"sales pitch you, I thought there"},{"speaker":"Chad Walters","startTime":1100.8500000000001,"endTime":1103.3700000000001,"body":"was a point in which that was"},{"speaker":"Chad Walters","startTime":1100.8500000000001,"endTime":1103.3700000000001,"body":"going to go away in my career,"},{"speaker":"Chad Walters","startTime":1103.3700000000001,"endTime":1106.5700000000002,"body":"but it doesn't. You just have to"},{"speaker":"Chad Walters","startTime":1103.3700000000001,"endTime":1106.5700000000002,"body":"get good at it, and you have to"},{"speaker":"Chad Walters","startTime":1106.5700000000002,"endTime":1109.3300000000002,"body":"be you have to show grace to"},{"speaker":"Chad Walters","startTime":1106.5700000000002,"endTime":1109.3300000000002,"body":"people who don't understand what"},{"speaker":"Chad Walters","startTime":1109.3300000000002,"endTime":1112.15,"body":"you do. And you have to get good"},{"speaker":"Chad Walters","startTime":1109.3300000000002,"endTime":1112.15,"body":"at not just being like upset"},{"speaker":"Chad Walters","startTime":1112.15,"endTime":1114.79,"body":"with people who challenge you"},{"speaker":"Chad Walters","startTime":1112.15,"endTime":1114.79,"body":"all the time, but look for good"},{"speaker":"Chad Walters","startTime":1114.79,"endTime":1118.63,"body":"ways to help them understand why"},{"speaker":"Chad Walters","startTime":1114.79,"endTime":1118.63,"body":"there's value in this thing that"},{"speaker":"Chad Walters","startTime":1118.63,"endTime":1122.47,"body":"I'm proposing, this form, the"},{"speaker":"Chad Walters","startTime":1118.63,"endTime":1122.47,"body":"shape, this texture, this finish"},{"speaker":"Chad Walters","startTime":1124.15,"endTime":1129.5700000000002,"body":"in in product development, what"},{"speaker":"Chad Walters","startTime":1124.15,"endTime":1129.5700000000002,"body":"we as industrial designers lean"},{"speaker":"Chad Walters","startTime":1129.5700000000002,"endTime":1134.31,"body":"on for the esthetic side of"},{"speaker":"Chad Walters","startTime":1129.5700000000002,"endTime":1134.31,"body":"things is visual brand language."},{"speaker":"Chad Walters","startTime":1134.79,"endTime":1140.19,"body":"And basically what that is is"},{"speaker":"Chad Walters","startTime":1134.79,"endTime":1140.19,"body":"there's a company, they have a"},{"speaker":"Chad Walters","startTime":1140.25,"endTime":1143.55,"body":"brand, and they've got a"},{"speaker":"Chad Walters","startTime":1140.25,"endTime":1143.55,"body":"marketing and branding team that"},{"speaker":"Chad Walters","startTime":1143.55,"endTime":1146.69,"body":"have defined that brand, and"},{"speaker":"Chad Walters","startTime":1143.55,"endTime":1146.69,"body":"they've described as a brand,"},{"speaker":"Chad Walters","startTime":1147.05,"endTime":1150.5900000000001,"body":"then they've described the way"},{"speaker":"Chad Walters","startTime":1147.05,"endTime":1150.5900000000001,"body":"they want their customers to"},{"speaker":"Chad Walters","startTime":1150.5900000000001,"endTime":1152.8700000000001,"body":"think about their brand when"},{"speaker":"Chad Walters","startTime":1150.5900000000001,"endTime":1152.8700000000001,"body":"they interact with their"},{"speaker":"Chad Walters","startTime":1152.8700000000001,"endTime":1155.03,"body":"products, or go to their"},{"speaker":"Chad Walters","startTime":1152.8700000000001,"endTime":1155.03,"body":"website, that sort of thing. So"},{"speaker":"Chad Walters","startTime":1155.03,"endTime":1157.49,"body":"if you think about cars, are"},{"speaker":"Chad Walters","startTime":1155.03,"endTime":1157.49,"body":"really easy to sort of have this"},{"speaker":"Chad Walters","startTime":1157.49,"endTime":1161.75,"body":"conversation. If I just say"},{"speaker":"Chad Walters","startTime":1157.49,"endTime":1161.75,"body":"Ferrari, you know, a lot of"},{"speaker":"Chad Walters","startTime":1161.75,"endTime":1165.43,"body":"things come to mind. You know,"},{"speaker":"Chad Walters","startTime":1161.75,"endTime":1165.43,"body":"sport, fast, red, you know,"},{"speaker":"Chad Walters","startTime":1165.43,"endTime":1169.75,"body":"mechanical, just amazing"},{"speaker":"Chad Walters","startTime":1165.43,"endTime":1169.75,"body":"mechanical thing, right? Racing."},{"speaker":"Chad Walters","startTime":1169.93,"endTime":1172.45,"body":"But then you say Volkswagen,"},{"speaker":"Chad Walters","startTime":1169.93,"endTime":1172.45,"body":"right? You get they're both"},{"speaker":"Chad Walters","startTime":1172.45,"endTime":1174.79,"body":"cars. They both have a steering"},{"speaker":"Chad Walters","startTime":1172.45,"endTime":1174.79,"body":"wheel and four wheels and an"},{"speaker":"Chad Walters","startTime":1174.79,"endTime":1178.45,"body":"engine. But distinctly different"},{"speaker":"Chad Walters","startTime":1174.79,"endTime":1178.45,"body":"things come to mind. It's a"},{"speaker":"Chad Walters","startTime":1178.45,"endTime":1181.63,"body":"different target market. They"},{"speaker":"Chad Walters","startTime":1178.45,"endTime":1181.63,"body":"talk about it differently, and"},{"speaker":"Chad Walters","startTime":1182.53,"endTime":1185.43,"body":"that's essentially the crux of"},{"speaker":"Chad Walters","startTime":1182.53,"endTime":1185.43,"body":"it. So we as industrial"},{"speaker":"Chad Walters","startTime":1185.49,"endTime":1189.51,"body":"designers, if our clients don't"},{"speaker":"Chad Walters","startTime":1185.49,"endTime":1189.51,"body":"have a very well defined visual"},{"speaker":"Chad Walters","startTime":1189.51,"endTime":1193.29,"body":"brand language, which uses words"},{"speaker":"Chad Walters","startTime":1189.51,"endTime":1193.29,"body":"to describe forms, to provide"},{"speaker":"Chad Walters","startTime":1193.29,"endTime":1195.99,"body":"direction for when we do, make"},{"speaker":"Chad Walters","startTime":1193.29,"endTime":1195.99,"body":"it look like a certain thing,"},{"speaker":"Chad Walters","startTime":1196.29,"endTime":1199.41,"body":"then we help them through that."},{"speaker":"Chad Walters","startTime":1196.29,"endTime":1199.41,"body":"And it's it's a tough exercise,"},{"speaker":"Chad Walters","startTime":1199.41,"endTime":1201.8700000000001,"body":"you know, I'm not the best at"},{"speaker":"Chad Walters","startTime":1199.41,"endTime":1201.8700000000001,"body":"that. I've got, I work with"},{"speaker":"Chad Walters","startTime":1201.8700000000001,"endTime":1204.8300000000002,"body":"people who, you know, they've"},{"speaker":"Chad Walters","startTime":1201.8700000000001,"endTime":1204.8300000000002,"body":"got a knack for really"},{"speaker":"Chad Walters","startTime":1204.8300000000002,"endTime":1207.95,"body":"extracting what you want your"},{"speaker":"Chad Walters","startTime":1204.8300000000002,"endTime":1207.95,"body":"customer to feel when they when"},{"speaker":"Chad Walters","startTime":1207.95,"endTime":1210.77,"body":"they hold on to that Yeti water"},{"speaker":"Chad Walters","startTime":1207.95,"endTime":1210.77,"body":"bottle. You know that I love the"},{"speaker":"Chad Walters","startTime":1210.77,"endTime":1213.89,"body":"shape of that and and this color"},{"speaker":"Chad Walters","startTime":1210.77,"endTime":1213.89,"body":"and the fact that that stainless"},{"speaker":"Chad Walters","startTime":1213.89,"endTime":1217.3700000000001,"body":"finish is there, like they're"},{"speaker":"Chad Walters","startTime":1213.89,"endTime":1217.3700000000001,"body":"good at, like, extracting that"},{"speaker":"Chad Walters","startTime":1217.3700000000001,"endTime":1222.53,"body":"out and then translating that"},{"speaker":"Chad Walters","startTime":1217.3700000000001,"endTime":1222.53,"body":"into words and example forms"},{"speaker":"Chad Walters","startTime":1222.53,"endTime":1227.29,"body":"that we can use that when we get"},{"speaker":"Chad Walters","startTime":1222.53,"endTime":1227.29,"body":"to the point to say, Okay, now"},{"speaker":"Chad Walters","startTime":1227.29,"endTime":1229.51,"body":"we know the battery needs to be"},{"speaker":"Chad Walters","startTime":1227.29,"endTime":1229.51,"body":"here, the handle needs to be"},{"speaker":"Chad Walters","startTime":1229.51,"endTime":1232.63,"body":"here, and it needs a seven inch"},{"speaker":"Chad Walters","startTime":1229.51,"endTime":1232.63,"body":"touchscreen, and the light needs"},{"speaker":"Chad Walters","startTime":1232.63,"endTime":1234.97,"body":"to be viewed from this angle and"},{"speaker":"Chad Walters","startTime":1232.63,"endTime":1234.97,"body":"this far away. We've got all"},{"speaker":"Chad Walters","startTime":1234.97,"endTime":1238.5700000000002,"body":"that down. Okay, that stuff just"},{"speaker":"Chad Walters","startTime":1234.97,"endTime":1238.5700000000002,"body":"be in this box. Now let's style"},{"speaker":"Chad Walters","startTime":1238.5700000000002,"endTime":1242.77,"body":"it in a way that reinforces the"},{"speaker":"Chad Walters","startTime":1238.5700000000002,"endTime":1242.77,"body":"brand, language, that reinforces"},{"speaker":"Chad Walters","startTime":1242.77,"endTime":1247.1100000000001,"body":"the brand, that. We want in a"},{"speaker":"Chad Walters","startTime":1242.77,"endTime":1247.1100000000001,"body":"physical shape. It's hard, it's"},{"speaker":"Chad Walters","startTime":1247.1100000000001,"endTime":1249.63,"body":"nebulous, it's hard to talk"},{"speaker":"Chad Walters","startTime":1247.1100000000001,"endTime":1249.63,"body":"about, sometimes it's hard to"},{"speaker":"Chad Walters","startTime":1249.63,"endTime":1253.47,"body":"describe in words, especially to"},{"speaker":"Chad Walters","startTime":1249.63,"endTime":1253.47,"body":"engineers, sometimes that really"},{"speaker":"Chad Walters","startTime":1253.47,"endTime":1256.05,"body":"don't want to spend a lot of"},{"speaker":"Chad Walters","startTime":1253.47,"endTime":1256.05,"body":"brain power to try and"},{"speaker":"Chad Walters","startTime":1256.05,"endTime":1260.79,"body":"understand. But there is. It's"},{"speaker":"Chad Walters","startTime":1256.05,"endTime":1260.79,"body":"not my opinion. If it's purple"},{"speaker":"Chad Walters","startTime":1260.79,"endTime":1263.55,"body":"and swoopy, it's not because"},{"speaker":"Chad Walters","startTime":1260.79,"endTime":1263.55,"body":"Chad likes purple and swoopy."},{"speaker":"Chad Walters","startTime":1263.55,"endTime":1267.71,"body":"It's because that purple and"},{"speaker":"Chad Walters","startTime":1263.55,"endTime":1267.71,"body":"swoop reinforces that brand, and"},{"speaker":"Chad Walters","startTime":1267.71,"endTime":1271.6100000000001,"body":"it's meaningful to that brand."},{"speaker":"Chad Walters","startTime":1267.71,"endTime":1271.6100000000001,"body":"It's a business decision, not"},{"speaker":"Chad Walters","startTime":1272.27,"endTime":1274.67,"body":"just because of, like, purple."},{"speaker":"Chad Walters","startTime":1272.27,"endTime":1274.67,"body":"I've done things before that."},{"speaker":"Chad Walters","startTime":1274.67,"endTime":1278.27,"body":"I'm like, oh, man, this is not,"},{"speaker":"Chad Walters","startTime":1274.67,"endTime":1278.27,"body":"this is not what I want to do,"},{"speaker":"Chad Walters","startTime":1278.27,"endTime":1278.81,"body":"for sure."},{"speaker":"Aaron Moncur","startTime":1278.81,"endTime":1280.55,"body":"I don't like this"},{"speaker":"Aaron Moncur","startTime":1278.81,"endTime":1280.55,"body":"color name on this,"},{"speaker":"Chad Walters","startTime":1280.55,"endTime":1283.6100000000001,"body":"yeah, but no, it"},{"speaker":"Chad Walters","startTime":1280.55,"endTime":1283.6100000000001,"body":"was the right thing for the"},{"speaker":"Chad Walters","startTime":1283.6100000000001,"endTime":1286.0900000000001,"body":"customer, and they loved it"},{"speaker":"Chad Walters","startTime":1283.6100000000001,"endTime":1286.0900000000001,"body":"because it did the right thing"},{"speaker":"Chad Walters","startTime":1286.27,"endTime":1289.51,"body":"for their brand, and that was"},{"speaker":"Chad Walters","startTime":1286.27,"endTime":1289.51,"body":"the right choice, you know. But"},{"speaker":"Chad Walters","startTime":1289.51,"endTime":1293.5900000000001,"body":"nice spending some time to talk"},{"speaker":"Chad Walters","startTime":1289.51,"endTime":1293.5900000000001,"body":"through people and talk through"},{"speaker":"Chad Walters","startTime":1293.5900000000001,"endTime":1295.93,"body":"it with people, I think is"},{"speaker":"Chad Walters","startTime":1293.5900000000001,"endTime":1295.93,"body":"challenging. You have to get"},{"speaker":"Chad Walters","startTime":1295.93,"endTime":1300.91,"body":"good at it and but if anybody"},{"speaker":"Chad Walters","startTime":1295.93,"endTime":1300.91,"body":"ever dismisses the way something"},{"speaker":"Chad Walters","startTime":1300.91,"endTime":1304.1100000000001,"body":"looks, it's probably because"},{"speaker":"Chad Walters","startTime":1300.91,"endTime":1304.1100000000001,"body":"they just haven't stopped and"},{"speaker":"Chad Walters","startTime":1304.1100000000001,"endTime":1308.49,"body":"said, you know, why do I like"},{"speaker":"Chad Walters","startTime":1304.1100000000001,"endTime":1308.49,"body":"that? You know, what? What is,"},{"speaker":"Chad Walters","startTime":1309.3300000000002,"endTime":1312.93,"body":"what does that color make me"},{"speaker":"Chad Walters","startTime":1309.3300000000002,"endTime":1312.93,"body":"feel in that moment? It's red,"},{"speaker":"Chad Walters","startTime":1312.93,"endTime":1315.99,"body":"it's, it's getting my attention,"},{"speaker":"Chad Walters","startTime":1312.93,"endTime":1315.99,"body":"or it's, it's a soothing, you"},{"speaker":"Chad Walters","startTime":1315.99,"endTime":1319.29,"body":"know, color because of what I'm"},{"speaker":"Chad Walters","startTime":1315.99,"endTime":1319.29,"body":"doing. Like, yeah, it fits. Or"},{"speaker":"Chad Walters","startTime":1319.53,"endTime":1322.41,"body":"that interaction with that knob,"},{"speaker":"Chad Walters","startTime":1319.53,"endTime":1322.41,"body":"it just clicks and gives me the"},{"speaker":"Chad Walters","startTime":1322.41,"endTime":1325.49,"body":"feedback I need to and it just,"},{"speaker":"Chad Walters","startTime":1322.41,"endTime":1325.49,"body":"it's a little cold to the touch,"},{"speaker":"Chad Walters","startTime":1325.49,"endTime":1328.79,"body":"and the knurling is really nice."},{"speaker":"Chad Walters","startTime":1325.49,"endTime":1328.79,"body":"Like, just stop and think about"},{"speaker":"Chad Walters","startTime":1328.79,"endTime":1330.89,"body":"it. You're like, okay, that's,"},{"speaker":"Chad Walters","startTime":1328.79,"endTime":1330.89,"body":"that's why that's nice. That's"},{"speaker":"Chad Walters","startTime":1330.89,"endTime":1334.0700000000002,"body":"why I feel that that is nice."},{"speaker":"Chad Walters","startTime":1330.89,"endTime":1334.0700000000002,"body":"It's the details."},{"speaker":"Aaron Moncur","startTime":1336.17,"endTime":1338.81,"body":"What are some of"},{"speaker":"Aaron Moncur","startTime":1336.17,"endTime":1338.81,"body":"the tools that you use as an"},{"speaker":"Aaron Moncur","startTime":1338.81,"endTime":1341.45,"body":"industrial designer, for"},{"speaker":"Aaron Moncur","startTime":1338.81,"endTime":1341.45,"body":"example, an engineer,"},{"speaker":"Aaron Moncur","startTime":1341.45,"endTime":1346.21,"body":"SolidWorks. Solid works all day,"},{"speaker":"Aaron Moncur","startTime":1341.45,"endTime":1346.21,"body":"if they're designing something"},{"speaker":"Aaron Moncur","startTime":1346.51,"endTime":1350.95,"body":"or Excel, or maybe a force"},{"speaker":"Aaron Moncur","startTime":1346.51,"endTime":1350.95,"body":"sensor or an oscilloscope, these"},{"speaker":"Aaron Moncur","startTime":1350.95,"endTime":1354.0700000000002,"body":"are some of the tools that"},{"speaker":"Aaron Moncur","startTime":1350.95,"endTime":1354.0700000000002,"body":"engineers commonly use. What are"},{"speaker":"Aaron Moncur","startTime":1354.0700000000002,"endTime":1356.3500000000001,"body":"the analogs for industrial"},{"speaker":"Aaron Moncur","startTime":1354.0700000000002,"endTime":1356.3500000000001,"body":"design?"},{"speaker":"Chad Walters","startTime":1356.71,"endTime":1358.51,"body":"There's a lot of"},{"speaker":"Chad Walters","startTime":1356.71,"endTime":1358.51,"body":"overlap, I would say, with"},{"speaker":"Chad Walters","startTime":1358.51,"endTime":1363.67,"body":"mechanical and some software as"},{"speaker":"Chad Walters","startTime":1358.51,"endTime":1363.67,"body":"it relates to graphical user"},{"speaker":"Chad Walters","startTime":1363.67,"endTime":1368.49,"body":"interface development. But I"},{"speaker":"Chad Walters","startTime":1363.67,"endTime":1368.49,"body":"would say our suite of tools is"},{"speaker":"Chad Walters","startTime":1368.49,"endTime":1371.79,"body":"generally Adobe, Illustrator,"},{"speaker":"Chad Walters","startTime":1368.49,"endTime":1371.79,"body":"maybe not so much Photoshop,"},{"speaker":"Chad Walters","startTime":1371.79,"endTime":1374.0700000000002,"body":"unless you get into some"},{"speaker":"Chad Walters","startTime":1371.79,"endTime":1374.0700000000002,"body":"presentation type tools, you"},{"speaker":"Chad Walters","startTime":1374.0700000000002,"endTime":1376.89,"body":"really need to Doctor the final"},{"speaker":"Chad Walters","startTime":1374.0700000000002,"endTime":1376.89,"body":"image. But I would say"},{"speaker":"Chad Walters","startTime":1376.95,"endTime":1379.41,"body":"Illustrator is a big one for us,"},{"speaker":"Chad Walters","startTime":1376.95,"endTime":1379.41,"body":"because we're creating"},{"speaker":"Chad Walters","startTime":1379.41,"endTime":1382.95,"body":"illustrator illustrations to"},{"speaker":"Chad Walters","startTime":1379.41,"endTime":1382.95,"body":"communicate an idea often time,"},{"speaker":"Chad Walters","startTime":1382.95,"endTime":1386.03,"body":"and it's a very clean way to do"},{"speaker":"Chad Walters","startTime":1382.95,"endTime":1386.03,"body":"it, to produce a nice there's"},{"speaker":"Chad Walters","startTime":1386.03,"endTime":1389.21,"body":"Sketchbook Pro, which allows you"},{"speaker":"Chad Walters","startTime":1386.03,"endTime":1389.21,"body":"to digitally sketch on a display"},{"speaker":"Chad Walters","startTime":1389.21,"endTime":1393.29,"body":"on an iPad, those sorts of"},{"speaker":"Chad Walters","startTime":1389.21,"endTime":1393.29,"body":"things. And those are getting"},{"speaker":"Chad Walters","startTime":1393.29,"endTime":1396.53,"body":"really good, like right now, you"},{"speaker":"Chad Walters","startTime":1393.29,"endTime":1396.53,"body":"can just draw a circle, and you"},{"speaker":"Chad Walters","startTime":1396.53,"endTime":1398.81,"body":"can say, I want that to be a"},{"speaker":"Chad Walters","startTime":1396.53,"endTime":1398.81,"body":"circle, and it goes and it's a"},{"speaker":"Chad Walters","startTime":1398.81,"endTime":1403.43,"body":"circle. It's a perfect circle."},{"speaker":"Chad Walters","startTime":1398.81,"endTime":1403.43,"body":"So and in the beginning of"},{"speaker":"Chad Walters","startTime":1403.43,"endTime":1406.21,"body":"thinking about tools evolving to"},{"speaker":"Chad Walters","startTime":1403.43,"endTime":1406.21,"body":"the fact where you don't have to"},{"speaker":"Chad Walters","startTime":1406.21,"endTime":1408.55,"body":"draw a perfect circle. Now you"},{"speaker":"Chad Walters","startTime":1406.21,"endTime":1408.55,"body":"think, oh, no, I'm losing a"},{"speaker":"Chad Walters","startTime":1408.55,"endTime":1411.19,"body":"skill. But honestly, it's just"},{"speaker":"Chad Walters","startTime":1408.55,"endTime":1411.19,"body":"allowing you to create that"},{"speaker":"Chad Walters","startTime":1411.19,"endTime":1414.01,"body":"story, communicate that idea so"},{"speaker":"Chad Walters","startTime":1411.19,"endTime":1414.01,"body":"much faster, in a clean way."},{"speaker":"Chad Walters","startTime":1414.01,"endTime":1416.95,"body":"It's actually really good. You"},{"speaker":"Chad Walters","startTime":1414.01,"endTime":1416.95,"body":"still have to start with the"},{"speaker":"Chad Walters","startTime":1416.95,"endTime":1420.01,"body":"circle, but Sketchbook Pro is"},{"speaker":"Chad Walters","startTime":1416.95,"endTime":1420.01,"body":"another one, but the Adobe"},{"speaker":"Chad Walters","startTime":1420.01,"endTime":1423.8700000000001,"body":"Suite. But yeah, we'll use we'll"},{"speaker":"Chad Walters","startTime":1420.01,"endTime":1423.8700000000001,"body":"use SolidWorks a lot. We will"},{"speaker":"Chad Walters","startTime":1423.8700000000001,"endTime":1427.89,"body":"jump into SolidWorks or a CAD"},{"speaker":"Chad Walters","startTime":1423.8700000000001,"endTime":1427.89,"body":"program, probably sooner than"},{"speaker":"Chad Walters","startTime":1427.89,"endTime":1429.99,"body":"you would think, because"},{"speaker":"Chad Walters","startTime":1427.89,"endTime":1429.99,"body":"oftentimes you have to figure"},{"speaker":"Chad Walters","startTime":1429.99,"endTime":1433.3500000000001,"body":"out proportions, because we'll"},{"speaker":"Chad Walters","startTime":1429.99,"endTime":1433.3500000000001,"body":"sketch something, and that's"},{"speaker":"Chad Walters","startTime":1433.3500000000001,"endTime":1435.51,"body":"sort of the first line of"},{"speaker":"Chad Walters","startTime":1433.3500000000001,"endTime":1435.51,"body":"defense of like, getting some"},{"speaker":"Chad Walters","startTime":1435.51,"endTime":1438.93,"body":"idea out of my head onto paper"},{"speaker":"Chad Walters","startTime":1435.51,"endTime":1438.93,"body":"so I can show it to you and say"},{"speaker":"Chad Walters","startTime":1438.99,"endTime":1441.93,"body":"I'm thinking this generally"},{"speaker":"Chad Walters","startTime":1438.99,"endTime":1441.93,"body":"going to be a pen and a pad of"},{"speaker":"Chad Walters","startTime":1441.93,"endTime":1445.8500000000001,"body":"paper, but we're probably not"},{"speaker":"Chad Walters","startTime":1441.93,"endTime":1445.8500000000001,"body":"going to get proportions down"},{"speaker":"Chad Walters","startTime":1445.8500000000001,"endTime":1450.23,"body":"quite right, and we can't rotate"},{"speaker":"Chad Walters","startTime":1445.8500000000001,"endTime":1450.23,"body":"that to see if it was what"},{"speaker":"Chad Walters","startTime":1450.23,"endTime":1453.41,"body":"you'll draw a couple different"},{"speaker":"Chad Walters","startTime":1450.23,"endTime":1453.41,"body":"views, maybe some profiles, but"},{"speaker":"Chad Walters","startTime":1495.28,"endTime":1498.46,"body":"we'll jump into CAD pretty"},{"speaker":"Chad Walters","startTime":1495.28,"endTime":1498.46,"body":"quickly to sort of flush out"},{"speaker":"Chad Walters","startTime":1498.58,"endTime":1502.1799999999998,"body":"that idea. And we should really"},{"speaker":"Chad Walters","startTime":1498.58,"endTime":1502.1799999999998,"body":"print, and I'm in the shop all"},{"speaker":"Chad Walters","startTime":1502.1799999999998,"endTime":1504.22,"body":"the time making a huge mess."},{"speaker":"Chad Walters","startTime":1502.1799999999998,"endTime":1504.22,"body":"It's it's big fun."},{"speaker":"Aaron Moncur","startTime":1506.02,"endTime":1508.98,"body":"Do you have a CAD"},{"speaker":"Aaron Moncur","startTime":1506.02,"endTime":1508.98,"body":"program of choice when it comes"},{"speaker":"Aaron Moncur","startTime":1508.98,"endTime":1511.08,"body":"to the the core industrial"},{"speaker":"Aaron Moncur","startTime":1508.98,"endTime":1511.08,"body":"design activities?"},{"speaker":"Chad Walters","startTime":1512.399,"endTime":1519.119,"body":"Um, I cut my teeth"},{"speaker":"Chad Walters","startTime":1512.399,"endTime":1519.119,"body":"on back in the day pro E, and"},{"speaker":"Chad Walters","startTime":1519.119,"endTime":1522.4189999999999,"body":"then transitioned, I don't know,"},{"speaker":"Chad Walters","startTime":1519.119,"endTime":1522.4189999999999,"body":"about 1015, years ago, to"},{"speaker":"Chad Walters","startTime":1522.4189999999999,"endTime":1524.999,"body":"SolidWorks. And was like, Man,"},{"speaker":"Chad Walters","startTime":1522.4189999999999,"endTime":1524.999,"body":"why did I wait so long? That's"},{"speaker":"Chad Walters","startTime":1526.139,"endTime":1530.6589999999999,"body":"because, because, when I"},{"speaker":"Chad Walters","startTime":1526.139,"endTime":1530.6589999999999,"body":"learned, learned pro EA, the PTC"},{"speaker":"Chad Walters","startTime":1530.6589999999999,"endTime":1533.539,"body":"product, when it's changed so"},{"speaker":"Chad Walters","startTime":1530.6589999999999,"endTime":1533.539,"body":"many names over the years, but"},{"speaker":"Chad Walters","startTime":1533.539,"endTime":1537.859,"body":"I'm a lot of keystrokes, you"},{"speaker":"Chad Walters","startTime":1533.539,"endTime":1537.859,"body":"know, feature create a lot of"},{"speaker":"Chad Walters","startTime":1537.859,"endTime":1543.139,"body":"drop down menus. And then when"},{"speaker":"Chad Walters","startTime":1537.859,"endTime":1543.139,"body":"SolidWorks came along, it was,"},{"speaker":"Chad Walters","startTime":1543.1989999999998,"endTime":1545.9589999999998,"body":"it was much better. And like the"},{"speaker":"Chad Walters","startTime":1543.1989999999998,"endTime":1545.9589999999998,"body":"icons made change, it was"},{"speaker":"Chad Walters","startTime":1545.9589999999998,"endTime":1548.619,"body":"intuitive. I asked an engineer,"},{"speaker":"Chad Walters","startTime":1545.9589999999998,"endTime":1548.619,"body":"hey, can you spend, spend a"},{"speaker":"Chad Walters","startTime":1548.619,"endTime":1551.859,"body":"lunch, lunch time, lunch time"},{"speaker":"Chad Walters","startTime":1548.619,"endTime":1551.859,"body":"with me, and just teach me a few"},{"speaker":"Chad Walters","startTime":1551.859,"endTime":1555.039,"body":"things, and 30 minutes in I'm"},{"speaker":"Chad Walters","startTime":1551.859,"endTime":1555.039,"body":"sick. Thanks, man, I got it."},{"speaker":"Chad Walters","startTime":1555.039,"endTime":1558.819,"body":"It's pretty old, yeah, now we"},{"speaker":"Chad Walters","startTime":1555.039,"endTime":1558.819,"body":"spent a lot of time surfacing in"},{"speaker":"Chad Walters","startTime":1558.819,"endTime":1564.4589999999998,"body":"that tool, whereas I generally"},{"speaker":"Chad Walters","startTime":1558.819,"endTime":1564.4589999999998,"body":"our engineers are not forced to"},{"speaker":"Chad Walters","startTime":1564.4589999999998,"endTime":1567.359,"body":"surface a lot, and that's a"},{"speaker":"Chad Walters","startTime":1564.4589999999998,"endTime":1567.359,"body":"portion of the tool that we use"},{"speaker":"Chad Walters","startTime":1567.359,"endTime":1571.139,"body":"a lot, because we'll create more"},{"speaker":"Chad Walters","startTime":1567.359,"endTime":1571.139,"body":"organic shapes sometimes, or we"},{"speaker":"Chad Walters","startTime":1571.139,"endTime":1574.1989999999998,"body":"want a specific surface"},{"speaker":"Chad Walters","startTime":1571.139,"endTime":1574.1989999999998,"body":"transition that we can't really"},{"speaker":"Chad Walters","startTime":1574.1989999999998,"endTime":1577.739,"body":"do with solids, and so we spent"},{"speaker":"Chad Walters","startTime":1574.1989999999998,"endTime":1577.739,"body":"a lot of time in surfacing. But"},{"speaker":"Chad Walters","startTime":1577.739,"endTime":1580.799,"body":"I would say what's really good"},{"speaker":"Chad Walters","startTime":1577.739,"endTime":1580.799,"body":"about getting good in SolidWorks"},{"speaker":"Chad Walters","startTime":1580.799,"endTime":1583.4389999999999,"body":"as an industrial designer is"},{"speaker":"Chad Walters","startTime":1580.799,"endTime":1583.4389999999999,"body":"it's the tool your engineers are"},{"speaker":"Chad Walters","startTime":1583.4389999999999,"endTime":1586.4589999999998,"body":"going to be familiar with. It's"},{"speaker":"Chad Walters","startTime":1583.4389999999999,"endTime":1586.4589999999998,"body":"the language. They speak and you"},{"speaker":"Chad Walters","startTime":1586.4589999999998,"endTime":1588.079,"body":"can just share files and make it"},{"speaker":"Chad Walters","startTime":1586.4589999999998,"endTime":1588.079,"body":"zero."},{"speaker":"Aaron Moncur","startTime":1593.24,"endTime":1595.94,"body":"Pipeline now"},{"speaker":"Aaron Moncur","startTime":1593.24,"endTime":1595.94,"body":"offers procurement of custom"},{"speaker":"Aaron Moncur","startTime":1595.94,"endTime":1600.08,"body":"machined parts at significantly"},{"speaker":"Aaron Moncur","startTime":1595.94,"endTime":1600.08,"body":"lower costs without sacrificing"},{"speaker":"Aaron Moncur","startTime":1600.08,"endTime":1604.94,"body":"speed or quality. We design and"},{"speaker":"Aaron Moncur","startTime":1600.08,"endTime":1604.94,"body":"build custom machines ourselves,"},{"speaker":"Aaron Moncur","startTime":1605.0,"endTime":1609.3999999999999,"body":"so we consume a lot of precision"},{"speaker":"Aaron Moncur","startTime":1605.0,"endTime":1609.3999999999999,"body":"machined components. Over the"},{"speaker":"Aaron Moncur","startTime":1609.3999999999999,"endTime":1613.6599999999999,"body":"past several years, we developed"},{"speaker":"Aaron Moncur","startTime":1609.3999999999999,"endTime":1613.6599999999999,"body":"a proven overseas supply chain"},{"speaker":"Aaron Moncur","startTime":1613.6599999999999,"endTime":1618.3999999999999,"body":"to support that work, and in"},{"speaker":"Aaron Moncur","startTime":1613.6599999999999,"endTime":1618.3999999999999,"body":"2025 we successfully piloted"},{"speaker":"Aaron Moncur","startTime":1618.3999999999999,"endTime":1622.78,"body":"that capability with select"},{"speaker":"Aaron Moncur","startTime":1618.3999999999999,"endTime":1622.78,"body":"customers. Now we're opening it"},{"speaker":"Aaron Moncur","startTime":1622.78,"endTime":1627.06,"body":"up more broadly. If you'd like"},{"speaker":"Aaron Moncur","startTime":1622.78,"endTime":1627.06,"body":"to see how our prices and lead"},{"speaker":"Aaron Moncur","startTime":1627.06,"endTime":1631.02,"body":"times compare. Send us a drawing"},{"speaker":"Aaron Moncur","startTime":1627.06,"endTime":1631.02,"body":"or two for quote, visit team"},{"speaker":"Aaron Moncur","startTime":1631.02,"endTime":1639.0,"body":"pipeline.us. Or message me"},{"speaker":"Aaron Moncur","startTime":1631.02,"endTime":1639.0,"body":"directly on LinkedIn. Yeah, I"},{"speaker":"Aaron Moncur","startTime":1639.0,"endTime":1641.82,"body":"remember having a similar"},{"speaker":"Aaron Moncur","startTime":1639.0,"endTime":1641.82,"body":"experience with pro e back in"},{"speaker":"Aaron Moncur","startTime":1641.82,"endTime":1648.08,"body":"the day. It was what, 9798 when"},{"speaker":"Aaron Moncur","startTime":1641.82,"endTime":1648.08,"body":"I the first time I opened the"},{"speaker":"Aaron Moncur","startTime":1648.08,"endTime":1650.84,"body":"CAD program, and it was pro"},{"speaker":"Aaron Moncur","startTime":1648.08,"endTime":1650.84,"body":"engineer, and there were all"},{"speaker":"Aaron Moncur","startTime":1650.84,"endTime":1653.8999999999999,"body":"those drop down menus, like you"},{"speaker":"Aaron Moncur","startTime":1650.84,"endTime":1653.8999999999999,"body":"had to go, like, you know, half"},{"speaker":"Aaron Moncur","startTime":1653.8999999999999,"endTime":1656.72,"body":"a dozen menus deep before you"},{"speaker":"Aaron Moncur","startTime":1653.8999999999999,"endTime":1656.72,"body":"got to the thing that you"},{"speaker":"Aaron Moncur","startTime":1656.72,"endTime":1660.98,"body":"actually wanted to use. And then"},{"speaker":"Aaron Moncur","startTime":1656.72,"endTime":1660.98,"body":"years later, trying solid works."},{"speaker":"Aaron Moncur","startTime":1660.98,"endTime":1665.24,"body":"And it just seemed so simple."},{"speaker":"Aaron Moncur","startTime":1660.98,"endTime":1665.24,"body":"There were these cool animations"},{"speaker":"Aaron Moncur","startTime":1665.24,"endTime":1669.28,"body":"that would rotate to orthogonal"},{"speaker":"Aaron Moncur","startTime":1665.24,"endTime":1669.28,"body":"views in an atom and animated"},{"speaker":"Aaron Moncur","startTime":1669.28,"endTime":1673.48,"body":"fashion. It's like, Oh, wow."},{"speaker":"Aaron Moncur","startTime":1669.28,"endTime":1673.48,"body":"This is pretty neat. Yeah. So"},{"speaker":"Aaron Moncur","startTime":1675.22,"endTime":1678.58,"body":"for all the engineers out there"},{"speaker":"Aaron Moncur","startTime":1675.22,"endTime":1678.58,"body":"listening to this, who maybe"},{"speaker":"Aaron Moncur","startTime":1678.58,"endTime":1681.94,"body":"they have, maybe they haven't"},{"speaker":"Aaron Moncur","startTime":1678.58,"endTime":1681.94,"body":"worked with an ID, an industrial"},{"speaker":"Aaron Moncur","startTime":1681.94,"endTime":1687.6,"body":"designer, like, what are some"},{"speaker":"Aaron Moncur","startTime":1681.94,"endTime":1687.6,"body":"challenges that you've"},{"speaker":"Aaron Moncur","startTime":1687.6,"endTime":1690.84,"body":"encountered working with"},{"speaker":"Aaron Moncur","startTime":1687.6,"endTime":1690.84,"body":"engineers and like, what can"},{"speaker":"Aaron Moncur","startTime":1690.84,"endTime":1698.6399999999999,"body":"engineers do to facilitate a"},{"speaker":"Aaron Moncur","startTime":1690.84,"endTime":1698.6399999999999,"body":"more successful, I guess,"},{"speaker":"Aaron Moncur","startTime":1699.06,"endTime":1701.82,"body":"relationship with their"},{"speaker":"Aaron Moncur","startTime":1699.06,"endTime":1701.82,"body":"industrial designer?"},{"speaker":"Chad Walters","startTime":1702.72,"endTime":1706.58,"body":"Yeah, I think I"},{"speaker":"Chad Walters","startTime":1702.72,"endTime":1706.58,"body":"would start with, if you step"},{"speaker":"Chad Walters","startTime":1706.58,"endTime":1709.52,"body":"back and look at the process,"},{"speaker":"Chad Walters","startTime":1706.58,"endTime":1709.52,"body":"from soup to nuts, beginning to"},{"speaker":"Chad Walters","startTime":1709.52,"endTime":1715.3999999999999,"body":"end, the idea to the finished"},{"speaker":"Chad Walters","startTime":1709.52,"endTime":1715.3999999999999,"body":"design part disciplines."},{"speaker":"Chad Walters","startTime":1715.3999999999999,"endTime":1717.9199999999998,"body":"Disciplines are going to sort of"},{"speaker":"Chad Walters","startTime":1715.3999999999999,"endTime":1717.9199999999998,"body":"come and go. They're going to be"},{"speaker":"Chad Walters","startTime":1717.9199999999998,"endTime":1721.52,"body":"a part of certain parts of the"},{"speaker":"Chad Walters","startTime":1717.9199999999998,"endTime":1721.52,"body":"process. And just understanding"},{"speaker":"Chad Walters","startTime":1721.52,"endTime":1724.1,"body":"where everybody fits, talked a"},{"speaker":"Chad Walters","startTime":1721.52,"endTime":1724.1,"body":"little bit earlier about like,"},{"speaker":"Chad Walters","startTime":1724.1,"endTime":1726.94,"body":"how we're early on, and then we"},{"speaker":"Chad Walters","startTime":1724.1,"endTime":1726.94,"body":"have a lot of overlap with"},{"speaker":"Chad Walters","startTime":1726.94,"endTime":1729.3999999999999,"body":"engineering. And then, you know,"},{"speaker":"Chad Walters","startTime":1726.94,"endTime":1729.3999999999999,"body":"we'll transition out as they"},{"speaker":"Chad Walters","startTime":1729.3999999999999,"endTime":1731.86,"body":"finish, and then they'll"},{"speaker":"Chad Walters","startTime":1729.3999999999999,"endTime":1731.86,"body":"transition to manufacturing, and"},{"speaker":"Chad Walters","startTime":1731.86,"endTime":1735.76,"body":"they'll ramp down. I think I"},{"speaker":"Chad Walters","startTime":1731.86,"endTime":1735.76,"body":"would start there, making sure"},{"speaker":"Chad Walters","startTime":1735.76,"endTime":1738.58,"body":"you're talking about the same"},{"speaker":"Chad Walters","startTime":1735.76,"endTime":1738.58,"body":"process. Early on in my career,"},{"speaker":"Chad Walters","startTime":1738.58,"endTime":1741.1599999999999,"body":"it was kind of like constraints."},{"speaker":"Chad Walters","startTime":1738.58,"endTime":1741.1599999999999,"body":"I'm like process. Who needs"},{"speaker":"Chad Walters","startTime":1741.1599999999999,"endTime":1746.82,"body":"process? Like, I just need to be"},{"speaker":"Chad Walters","startTime":1741.1599999999999,"endTime":1746.82,"body":"free and and then I, then I,"},{"speaker":"Chad Walters","startTime":1747.06,"endTime":1750.48,"body":"finally realized the value of"},{"speaker":"Chad Walters","startTime":1747.06,"endTime":1750.48,"body":"process when I saw a good"},{"speaker":"Chad Walters","startTime":1750.48,"endTime":1753.84,"body":"process and it was mapped out in"},{"speaker":"Chad Walters","startTime":1750.48,"endTime":1753.84,"body":"a way that was easy to see. And"},{"speaker":"Chad Walters","startTime":1753.84,"endTime":1757.86,"body":"I don't think that that is"},{"speaker":"Chad Walters","startTime":1753.84,"endTime":1757.86,"body":"necessarily taught to us in"},{"speaker":"Chad Walters","startTime":1757.98,"endTime":1760.86,"body":"school on either side of that"},{"speaker":"Chad Walters","startTime":1757.98,"endTime":1760.86,"body":"process."},{"speaker":"Aaron Moncur","startTime":1760.859,"endTime":1761.999,"body":"I'm curious."},{"speaker":"Chad Walters","startTime":1762.6589999999999,"endTime":1765.799,"body":"So it's kind of"},{"speaker":"Chad Walters","startTime":1762.6589999999999,"endTime":1765.799,"body":"like what we talked about"},{"speaker":"Chad Walters","startTime":1765.799,"endTime":1768.9189999999999,"body":"earlier, like you don't have"},{"speaker":"Chad Walters","startTime":1765.799,"endTime":1768.9189999999999,"body":"requirements right out of the"},{"speaker":"Chad Walters","startTime":1768.9189999999999,"endTime":1771.9189999999999,"body":"gate. You have to go figure out"},{"speaker":"Chad Walters","startTime":1768.9189999999999,"endTime":1771.9189999999999,"body":"what the requirements should be"},{"speaker":"Chad Walters","startTime":1772.9389999999999,"endTime":1776.539,"body":"that creates a product that"},{"speaker":"Chad Walters","startTime":1772.9389999999999,"endTime":1776.539,"body":"meets the need, you know, both"},{"speaker":"Chad Walters","startTime":1776.539,"endTime":1780.019,"body":"the business and the user, and"},{"speaker":"Chad Walters","startTime":1776.539,"endTime":1780.019,"body":"then you go off and make sure"},{"speaker":"Chad Walters","startTime":1780.019,"endTime":1783.859,"body":"you choose the right technology"},{"speaker":"Chad Walters","startTime":1780.019,"endTime":1783.859,"body":"to do that. So it's, it's sort"},{"speaker":"Chad Walters","startTime":1783.859,"endTime":1790.059,"body":"of exploring a lot of ideas in a"},{"speaker":"Chad Walters","startTime":1783.859,"endTime":1790.059,"body":"very structured way, going to"},{"speaker":"Chad Walters","startTime":1790.059,"endTime":1792.579,"body":"the right users, getting"},{"speaker":"Chad Walters","startTime":1790.059,"endTime":1792.579,"body":"feedback from the right sources"},{"speaker":"Chad Walters","startTime":1792.579,"endTime":1796.779,"body":"that inform the design in their"},{"speaker":"Chad Walters","startTime":1792.579,"endTime":1796.779,"body":"right way, and then being okay"},{"speaker":"Chad Walters","startTime":1796.779,"endTime":1800.799,"body":"with letting ideas go and"},{"speaker":"Chad Walters","startTime":1796.779,"endTime":1800.799,"body":"narrowing down. So you start out"},{"speaker":"Chad Walters","startTime":1800.799,"endTime":1803.259,"body":"wide, and you narrow down, and"},{"speaker":"Chad Walters","startTime":1800.799,"endTime":1803.259,"body":"then you go off. Then you're"},{"speaker":"Chad Walters","startTime":1803.259,"endTime":1806.639,"body":"just you accelerate and go"},{"speaker":"Chad Walters","startTime":1803.259,"endTime":1806.639,"body":"design. But it's iteration. I"},{"speaker":"Chad Walters","startTime":1806.639,"endTime":1809.519,"body":"think the most valuable thing in"},{"speaker":"Chad Walters","startTime":1806.639,"endTime":1809.519,"body":"product development is"},{"speaker":"Chad Walters","startTime":1809.579,"endTime":1813.899,"body":"iteration, your ability to test"},{"speaker":"Chad Walters","startTime":1809.579,"endTime":1813.899,"body":"something, learn from it and"},{"speaker":"Chad Walters","startTime":1813.899,"endTime":1817.9189999999999,"body":"move on, take that little nugget"},{"speaker":"Chad Walters","startTime":1813.899,"endTime":1817.9189999999999,"body":"of learning and move on. So it's"},{"speaker":"Chad Walters","startTime":1818.279,"endTime":1821.6989999999998,"body":"lots of inputs, iteration,"},{"speaker":"Chad Walters","startTime":1818.279,"endTime":1821.6989999999998,"body":"narrowing down iteration"},{"speaker":"Chad Walters","startTime":1821.759,"endTime":1825.859,"body":"definition, then go off and"},{"speaker":"Chad Walters","startTime":1821.759,"endTime":1825.859,"body":"design something that's that's"},{"speaker":"Chad Walters","startTime":1825.859,"endTime":1831.319,"body":"key. I would say just the"},{"speaker":"Chad Walters","startTime":1825.859,"endTime":1831.319,"body":"statement of iteration being the"},{"speaker":"Chad Walters","startTime":1831.319,"endTime":1834.379,"body":"most valuable thing in product"},{"speaker":"Chad Walters","startTime":1831.319,"endTime":1834.379,"body":"development is because that's"},{"speaker":"Chad Walters","startTime":1834.379,"endTime":1840.499,"body":"where you learn. I think we talk"},{"speaker":"Chad Walters","startTime":1834.379,"endTime":1840.499,"body":"about design principles, or a"},{"speaker":"Chad Walters","startTime":1840.499,"endTime":1843.259,"body":"principle for developing a"},{"speaker":"Chad Walters","startTime":1840.499,"endTime":1843.259,"body":"product. One of my favorite ones"},{"speaker":"Chad Walters","startTime":1843.259,"endTime":1845.6589999999999,"body":"is not only embracing"},{"speaker":"Chad Walters","startTime":1843.259,"endTime":1845.6589999999999,"body":"constraints, but embracing"},{"speaker":"Chad Walters","startTime":1845.6589999999999,"endTime":1851.859,"body":"failure as a mechanism to learn,"},{"speaker":"Chad Walters","startTime":1845.6589999999999,"endTime":1851.859,"body":"and we're taught that failure is"},{"speaker":"Chad Walters","startTime":1851.859,"endTime":1857.379,"body":"a bad word, and in society, it"},{"speaker":"Chad Walters","startTime":1851.859,"endTime":1857.379,"body":"gets a bad rap, in my opinion,"},{"speaker":"Chad Walters","startTime":1857.4389999999999,"endTime":1860.619,"body":"the moment that you can be"},{"speaker":"Chad Walters","startTime":1857.4389999999999,"endTime":1860.619,"body":"excited to fail, and you learn"},{"speaker":"Chad Walters","startTime":1860.619,"endTime":1866.399,"body":"how to fail really, really fast"},{"speaker":"Chad Walters","startTime":1860.619,"endTime":1866.399,"body":"and high quality failure, and"},{"speaker":"Chad Walters","startTime":1866.399,"endTime":1869.4589999999998,"body":"you get excited, because, you"},{"speaker":"Chad Walters","startTime":1866.399,"endTime":1869.4589999999998,"body":"know, if the sooner I can get to"},{"speaker":"Chad Walters","startTime":1869.4589999999998,"endTime":1872.759,"body":"the failure, the sooner I'm"},{"speaker":"Chad Walters","startTime":1869.4589999999998,"endTime":1872.759,"body":"going to learn to pass forward."},{"speaker":"Chad Walters","startTime":1873.239,"endTime":1878.399,"body":"Man, that's that's like"},{"speaker":"Chad Walters","startTime":1873.239,"endTime":1878.399,"body":"empowering. And so I really want"},{"speaker":"Chad Walters","startTime":1878.399,"endTime":1881.879,"body":"people to not be worried about"},{"speaker":"Chad Walters","startTime":1878.399,"endTime":1881.879,"body":"failure. I want them to figure"},{"speaker":"Chad Walters","startTime":1881.879,"endTime":1885.9189999999999,"body":"out how to prototype, test,"},{"speaker":"Chad Walters","startTime":1881.879,"endTime":1885.9189999999999,"body":"learn and move on. Like. That is"},{"speaker":"Chad Walters","startTime":1886.099,"endTime":1886.9389999999999,"body":"so valuable."},{"speaker":"Aaron Moncur","startTime":1887.48,"endTime":1889.82,"body":"What? What does a"},{"speaker":"Aaron Moncur","startTime":1887.48,"endTime":1889.82,"body":"good failure look like versus a"},{"speaker":"Aaron Moncur","startTime":1889.82,"endTime":1891.62,"body":"bad failure in product design?"},{"speaker":"Chad Walters","startTime":1892.639,"endTime":1896.479,"body":"I think a bad"},{"speaker":"Chad Walters","startTime":1892.639,"endTime":1896.479,"body":"failure would be prototyping"},{"speaker":"Chad Walters","startTime":1896.719,"endTime":1899.719,"body":"more than you need to to learn"},{"speaker":"Chad Walters","startTime":1896.719,"endTime":1899.719,"body":"what you're the question, you"},{"speaker":"Chad Walters","startTime":1899.719,"endTime":1902.4189999999999,"body":"know, you have a question. I"},{"speaker":"Chad Walters","startTime":1899.719,"endTime":1902.4189999999999,"body":"need to learn, is it yes or no"},{"speaker":"Chad Walters","startTime":1902.4189999999999,"endTime":1906.099,"body":"or what is it? And then you"},{"speaker":"Chad Walters","startTime":1902.4189999999999,"endTime":1906.099,"body":"develop some crazy, expensive"},{"speaker":"Chad Walters","startTime":1906.099,"endTime":1910.119,"body":"prototype that took you way too"},{"speaker":"Chad Walters","startTime":1906.099,"endTime":1910.119,"body":"long to make, just to learn a"},{"speaker":"Chad Walters","startTime":1910.119,"endTime":1913.9589999999998,"body":"question, learn an answer that"},{"speaker":"Chad Walters","startTime":1910.119,"endTime":1913.9589999999998,"body":"you you could have taken duct"},{"speaker":"Chad Walters","startTime":1913.9589999999998,"endTime":1918.219,"body":"tape and a sheetrock screwed in"},{"speaker":"Chad Walters","startTime":1913.9589999999998,"endTime":1918.219,"body":"two by four and learned what you"},{"speaker":"Chad Walters","startTime":1918.219,"endTime":1921.4589999999998,"body":"needed to learn. So that's what"},{"speaker":"Chad Walters","startTime":1918.219,"endTime":1921.4589999999998,"body":"I mean about getting good at"},{"speaker":"Chad Walters","startTime":1921.639,"endTime":1925.9589999999998,"body":"failing has a lot to do with"},{"speaker":"Chad Walters","startTime":1921.639,"endTime":1925.9589999999998,"body":"getting good at prototyping, and"},{"speaker":"Chad Walters","startTime":1926.079,"endTime":1929.879,"body":"only to the point that you need,"},{"speaker":"Chad Walters","startTime":1926.079,"endTime":1929.879,"body":"maybe we don't need to spend 10"},{"speaker":"Chad Walters","startTime":1929.879,"endTime":1932.819,"body":"hours in CAD and print something"},{"speaker":"Chad Walters","startTime":1929.879,"endTime":1932.819,"body":"where I can go in and I can"},{"speaker":"Chad Walters","startTime":1932.819,"endTime":1935.519,"body":"literally cut something out of a"},{"speaker":"Chad Walters","startTime":1932.819,"endTime":1935.519,"body":"two by four and stick a screw in"},{"speaker":"Chad Walters","startTime":1935.519,"endTime":1937.859,"body":"and go, Oh, that's right. It's"},{"speaker":"Chad Walters","startTime":1935.519,"endTime":1937.859,"body":"going to bind up when I do that,"},{"speaker":"Chad Walters","startTime":1937.859,"endTime":1940.259,"body":"or it's going to interfere with"},{"speaker":"Chad Walters","startTime":1937.859,"endTime":1940.259,"body":"this thing, or when I sit it"},{"speaker":"Chad Walters","startTime":1940.259,"endTime":1942.4189999999999,"body":"over here and try and do this"},{"speaker":"Chad Walters","startTime":1940.259,"endTime":1942.4189999999999,"body":"other thing with it that I"},{"speaker":"Chad Walters","startTime":1942.4189999999999,"endTime":1945.6789999999999,"body":"hadn't really thought about, it"},{"speaker":"Chad Walters","startTime":1942.4189999999999,"endTime":1945.6789999999999,"body":"doesn't work. I've got, I've"},{"speaker":"Chad Walters","startTime":1945.6789999999999,"endTime":1949.819,"body":"got, what, 30 minutes of my"},{"speaker":"Chad Walters","startTime":1945.6789999999999,"endTime":1949.819,"body":"time. I've got $3 in parts, and"},{"speaker":"Chad Walters","startTime":1949.819,"endTime":1952.579,"body":"I've got that same nugget,"},{"speaker":"Chad Walters","startTime":1949.819,"endTime":1952.579,"body":"right? There's no sense in me"},{"speaker":"Chad Walters","startTime":1952.579,"endTime":1956.839,"body":"spending a day in cat, right?"},{"speaker":"Chad Walters","startTime":1952.579,"endTime":1956.839,"body":"Yeah, yep, a good, a good one,"},{"speaker":"Chad Walters","startTime":1956.839,"endTime":1959.4189999999999,"body":"though, on Contra, on the"},{"speaker":"Chad Walters","startTime":1956.839,"endTime":1959.4189999999999,"body":"contrary, a good prototype would"},{"speaker":"Chad Walters","startTime":1959.4189999999999,"endTime":1962.299,"body":"be getting to that, learning,"},{"speaker":"Chad Walters","startTime":1959.4189999999999,"endTime":1962.299,"body":"like, super, super fast, and"},{"speaker":"Chad Walters","startTime":1962.299,"endTime":1964.639,"body":"being okay with throwing that"},{"speaker":"Chad Walters","startTime":1962.299,"endTime":1964.639,"body":"prototype in the trash and"},{"speaker":"Chad Walters","startTime":1964.639,"endTime":1967.119,"body":"moving on, because you, you got"},{"speaker":"Chad Walters","startTime":1964.639,"endTime":1967.119,"body":"that nugget and you ran off with"},{"speaker":"Chad Walters","startTime":1967.1789999999999,"endTime":1967.599,"body":"it, right?"},{"speaker":"Aaron Moncur","startTime":1967.84,"endTime":1971.02,"body":"Yeah, maximize"},{"speaker":"Aaron Moncur","startTime":1967.84,"endTime":1971.02,"body":"number of shots on goal. Yeah."},{"speaker":"Aaron Moncur","startTime":1971.02,"endTime":1977.2,"body":"There you go. You talk about"},{"speaker":"Aaron Moncur","startTime":1971.02,"endTime":1977.2,"body":"storytelling sometimes, and"},{"speaker":"Aaron Moncur","startTime":1977.3799999999999,"endTime":1980.2,"body":"let's talk a little bit about"},{"speaker":"Aaron Moncur","startTime":1977.3799999999999,"endTime":1980.2,"body":"that. What does storytelling"},{"speaker":"Aaron Moncur","startTime":1980.2,"endTime":1983.56,"body":"look like in the context of"},{"speaker":"Aaron Moncur","startTime":1980.2,"endTime":1983.56,"body":"product design, and why is it?"},{"speaker":"Aaron Moncur","startTime":1983.56,"endTime":1986.34,"body":"Why is it important? I don't"},{"speaker":"Aaron Moncur","startTime":1983.56,"endTime":1986.34,"body":"know many engineers who are"},{"speaker":"Aaron Moncur","startTime":1986.3999999999999,"endTime":1987.84,"body":"great storytellers."},{"speaker":"Chad Walters","startTime":1989.34,"endTime":1992.82,"body":"So I use"},{"speaker":"Chad Walters","startTime":1989.34,"endTime":1992.82,"body":"storytelling as a way of"},{"speaker":"Chad Walters","startTime":1994.02,"endTime":2000.8,"body":"conveying an idea, telling the"},{"speaker":"Chad Walters","startTime":1994.02,"endTime":2000.8,"body":"steps that I went through to"},{"speaker":"Chad Walters","startTime":2000.8,"endTime":2003.62,"body":"come to a conclusion. And"},{"speaker":"Chad Walters","startTime":2000.8,"endTime":2003.62,"body":"therefore my recommendation for,"},{"speaker":"Chad Walters","startTime":2004.3999999999999,"endTime":2007.0,"body":"you know, implementing a"},{"speaker":"Chad Walters","startTime":2004.3999999999999,"endTime":2007.0,"body":"particular design or a feature"},{"speaker":"Chad Walters","startTime":2007.0,"endTime":2011.62,"body":"in a design. If you've ever"},{"speaker":"Chad Walters","startTime":2007.0,"endTime":2011.62,"body":"heard anybody talk about the"},{"speaker":"Chad Walters","startTime":2011.62,"endTime":2014.98,"body":"basic architecture of a movie or"},{"speaker":"Chad Walters","startTime":2011.62,"endTime":2014.98,"body":"a sitcom, there's this story"},{"speaker":"Chad Walters","startTime":2014.98,"endTime":2018.04,"body":"arc. Like you present the"},{"speaker":"Chad Walters","startTime":2014.98,"endTime":2018.04,"body":"problem, you have this whole"},{"speaker":"Chad Walters","startTime":2018.04,"endTime":2020.86,"body":"challenge, and then you know,"},{"speaker":"Chad Walters","startTime":2018.04,"endTime":2020.86,"body":"you solve the problem, and the"},{"speaker":"Chad Walters","startTime":2020.86,"endTime":2024.1,"body":"guy runs off of the girl, right?"},{"speaker":"Chad Walters","startTime":2020.86,"endTime":2024.1,"body":"There's this arc and and the"},{"speaker":"Chad Walters","startTime":2024.28,"endTime":2028.9199999999998,"body":"moment you you hear about this,"},{"speaker":"Chad Walters","startTime":2024.28,"endTime":2028.9199999999998,"body":"this architecture, it ruins"},{"speaker":"Chad Walters","startTime":2028.9199999999998,"endTime":2031.3799999999999,"body":"every movie, right? You have to"},{"speaker":"Chad Walters","startTime":2028.9199999999998,"endTime":2031.3799999999999,"body":"sort of just not think about"},{"speaker":"Chad Walters","startTime":2031.3799999999999,"endTime":2033.96,"body":"that and just try and enjoy the"},{"speaker":"Chad Walters","startTime":2031.3799999999999,"endTime":2033.96,"body":"movie from that point on. But"},{"speaker":"Chad Walters","startTime":2033.96,"endTime":2036.72,"body":"you can pick it out in every"},{"speaker":"Chad Walters","startTime":2033.96,"endTime":2036.72,"body":"movie. And it's just this basic"},{"speaker":"Chad Walters","startTime":2036.72,"endTime":2041.34,"body":"human communication tool where,"},{"speaker":"Chad Walters","startTime":2036.72,"endTime":2041.34,"body":"if I go in and I'm going to"},{"speaker":"Chad Walters","startTime":2041.34,"endTime":2044.94,"body":"present work that I've been"},{"speaker":"Chad Walters","startTime":2041.34,"endTime":2044.94,"body":"doing to you the client, but you"},{"speaker":"Chad Walters","startTime":2044.94,"endTime":2048.2000000000003,"body":"haven't been there with me along"},{"speaker":"Chad Walters","startTime":2044.94,"endTime":2048.2000000000003,"body":"the way. If I just roll in and"},{"speaker":"Chad Walters","startTime":2048.2000000000003,"endTime":2050.84,"body":"say, here's what I think we"},{"speaker":"Chad Walters","startTime":2048.2000000000003,"endTime":2050.84,"body":"should do. We should do this."},{"speaker":"Chad Walters","startTime":2051.38,"endTime":2055.1,"body":"Trust me like that's not a story"},{"speaker":"Chad Walters","startTime":2051.38,"endTime":2055.1,"body":"that's you trusting me. Now,"},{"speaker":"Chad Walters","startTime":2055.1,"endTime":2057.32,"body":"maybe we've worked together"},{"speaker":"Chad Walters","startTime":2055.1,"endTime":2057.32,"body":"forever and you just trust"},{"speaker":"Chad Walters","startTime":2057.32,"endTime":2061.04,"body":"anything I say, and that's fine,"},{"speaker":"Chad Walters","startTime":2057.32,"endTime":2061.04,"body":"but that's generally not the"},{"speaker":"Chad Walters","startTime":2061.04,"endTime":2064.1,"body":"case. You need to lead them to"},{"speaker":"Chad Walters","startTime":2061.04,"endTime":2064.1,"body":"the solution. So you need to"},{"speaker":"Chad Walters","startTime":2064.1,"endTime":2067.54,"body":"tell them the story of what you"},{"speaker":"Chad Walters","startTime":2064.1,"endTime":2067.54,"body":"did, I had this problem to"},{"speaker":"Chad Walters","startTime":2067.54,"endTime":2070.0,"body":"solve. We didn't know if this"},{"speaker":"Chad Walters","startTime":2067.54,"endTime":2070.0,"body":"was going to work or not, so I"},{"speaker":"Chad Walters","startTime":2070.0,"endTime":2072.76,"body":"created these three concepts and"},{"speaker":"Chad Walters","startTime":2070.0,"endTime":2072.76,"body":"made a prototype. And here's"},{"speaker":"Chad Walters","startTime":2072.76,"endTime":2075.52,"body":"some testing. This is where we"},{"speaker":"Chad Walters","startTime":2072.76,"endTime":2075.52,"body":"broke something. And I've got a"},{"speaker":"Chad Walters","startTime":2075.52,"endTime":2078.58,"body":"picture of the broken thing,"},{"speaker":"Chad Walters","startTime":2075.52,"endTime":2078.58,"body":"whatever it is, and that, oh,"},{"speaker":"Chad Walters","startTime":2078.58,"endTime":2082.36,"body":"why did it break this? And"},{"speaker":"Chad Walters","startTime":2078.58,"endTime":2082.36,"body":"that's how that informed this"},{"speaker":"Chad Walters","startTime":2082.36,"endTime":2085.2400000000002,"body":"next prototype. And this is how"},{"speaker":"Chad Walters","startTime":2082.36,"endTime":2085.2400000000002,"body":"we fix the problem. And here's"},{"speaker":"Chad Walters","startTime":2085.3,"endTime":2087.7200000000003,"body":"some images of it, maybe some"},{"speaker":"Chad Walters","startTime":2085.3,"endTime":2087.7200000000003,"body":"illustrations of how it"},{"speaker":"Chad Walters","startTime":2087.7200000000003,"endTime":2090.24,"body":"functions, but you're bringing"},{"speaker":"Chad Walters","startTime":2087.7200000000003,"endTime":2090.24,"body":"them along. Like, here's the"},{"speaker":"Chad Walters","startTime":2090.24,"endTime":2093.0,"body":"problem, here's the story,"},{"speaker":"Chad Walters","startTime":2090.24,"endTime":2093.0,"body":"here's how we came up with the"},{"speaker":"Chad Walters","startTime":2093.0,"endTime":2095.94,"body":"solution. And this is why I'm"},{"speaker":"Chad Walters","startTime":2093.0,"endTime":2095.94,"body":"going to recommend that we do"},{"speaker":"Chad Walters","startTime":2095.94,"endTime":2102.3599999999997,"body":"this. If you, if you do a good"},{"speaker":"Chad Walters","startTime":2095.94,"endTime":2102.3599999999997,"body":"job at telling the story about"},{"speaker":"Chad Walters","startTime":2102.3599999999997,"endTime":2106.04,"body":"anything to a client, like, if"},{"speaker":"Chad Walters","startTime":2102.3599999999997,"endTime":2106.04,"body":"you just spend some time, create"},{"speaker":"Chad Walters","startTime":2106.04,"endTime":2108.7999999999997,"body":"a presentation that tells a"},{"speaker":"Chad Walters","startTime":2106.04,"endTime":2108.7999999999997,"body":"story that makes sure that they"},{"speaker":"Chad Walters","startTime":2108.7999999999997,"endTime":2111.7999999999997,"body":"understand how you got from"},{"speaker":"Chad Walters","startTime":2108.7999999999997,"endTime":2111.7999999999997,"body":"point A to point B. Man, that is"},{"speaker":"Chad Walters","startTime":2111.7999999999997,"endTime":2114.3799999999997,"body":"a way better conversation."},{"speaker":"Chad Walters","startTime":2111.7999999999997,"endTime":2114.3799999999997,"body":"You're building trust with your"},{"speaker":"Chad Walters","startTime":2114.3799999999997,"endTime":2117.3199999999997,"body":"client. They're going to they're"},{"speaker":"Chad Walters","startTime":2114.3799999999997,"endTime":2117.3199999999997,"body":"going to begin to come into a"},{"speaker":"Chad Walters","startTime":2117.3199999999997,"endTime":2119.24,"body":"meeting and say, what do you"},{"speaker":"Chad Walters","startTime":2117.3199999999997,"endTime":2119.24,"body":"what should we do? Chad, and"},{"speaker":"Chad Walters","startTime":2119.24,"endTime":2121.52,"body":"okay, cool, I trust you, right?"},{"speaker":"Chad Walters","startTime":2119.24,"endTime":2121.52,"body":"They're going to trust that"},{"speaker":"Chad Walters","startTime":2121.52,"endTime":2126.3999999999996,"body":"you've gone through the right"},{"speaker":"Chad Walters","startTime":2121.52,"endTime":2126.3999999999996,"body":"process. But so often we we've"},{"speaker":"Chad Walters","startTime":2126.3999999999996,"endTime":2128.44,"body":"done all the work. We're"},{"speaker":"Chad Walters","startTime":2126.3999999999996,"endTime":2128.44,"body":"exhausted. We just want to move"},{"speaker":"Chad Walters","startTime":2128.44,"endTime":2131.8599999999997,"body":"on. Like just, can we just go do"},{"speaker":"Chad Walters","startTime":2128.44,"endTime":2131.8599999999997,"body":"this thing like this? We know"},{"speaker":"Chad Walters","startTime":2131.8599999999997,"endTime":2134.5,"body":"this is the thing we need to do."},{"speaker":"Chad Walters","startTime":2131.8599999999997,"endTime":2134.5,"body":"But if you just spend some time"},{"speaker":"Chad Walters","startTime":2134.86,"endTime":2137.98,"body":"tell a quick story, and if, once"},{"speaker":"Chad Walters","startTime":2134.86,"endTime":2137.98,"body":"you learn the value of telling a"},{"speaker":"Chad Walters","startTime":2137.98,"endTime":2142.48,"body":"story to to bring people along,"},{"speaker":"Chad Walters","startTime":2137.98,"endTime":2142.48,"body":"you'll start thinking about it"},{"speaker":"Chad Walters","startTime":2142.48,"endTime":2145.2999999999997,"body":"as you're doing work. You're"},{"speaker":"Chad Walters","startTime":2142.48,"endTime":2145.2999999999997,"body":"machining something. You break"},{"speaker":"Chad Walters","startTime":2145.2999999999997,"endTime":2148.14,"body":"that in Mill. Oh, better take a"},{"speaker":"Chad Walters","startTime":2145.2999999999997,"endTime":2148.14,"body":"picture of that. And the thing"},{"speaker":"Chad Walters","startTime":2148.14,"endTime":2152.22,"body":"that it why it broke? Maybe it's"},{"speaker":"Chad Walters","startTime":2148.14,"endTime":2152.22,"body":"the code, the G code. Maybe it's"},{"speaker":"Chad Walters","startTime":2152.22,"endTime":2155.46,"body":"the fact that my feed rate was"},{"speaker":"Chad Walters","startTime":2152.22,"endTime":2155.46,"body":"there, I didn't fix your"},{"speaker":"Chad Walters","startTime":2155.46,"endTime":2158.88,"body":"properly, or something, right?"},{"speaker":"Chad Walters","startTime":2155.46,"endTime":2158.88,"body":"There's a story in everything"},{"speaker":"Chad Walters","startTime":2158.88,"endTime":2161.7,"body":"when you when you break"},{"speaker":"Chad Walters","startTime":2158.88,"endTime":2161.7,"body":"something like there's a"},{"speaker":"Chad Walters","startTime":2161.7,"endTime":2165.12,"body":"solution for that. Snap a quick"},{"speaker":"Chad Walters","startTime":2161.7,"endTime":2165.12,"body":"picture of it. Take a quick"},{"speaker":"Chad Walters","startTime":2165.12,"endTime":2167.42,"body":"note, like thinking about the"},{"speaker":"Chad Walters","startTime":2165.12,"endTime":2167.42,"body":"presentation you're going to"},{"speaker":"Chad Walters","startTime":2167.42,"endTime":2169.7,"body":"make, and it makes that"},{"speaker":"Chad Walters","startTime":2167.42,"endTime":2169.7,"body":"presentation building so much"},{"speaker":"Chad Walters","startTime":2169.7,"endTime":2172.64,"body":"easier. You just, you type a few"},{"speaker":"Chad Walters","startTime":2169.7,"endTime":2172.64,"body":"words, you bring in a picture"},{"speaker":"Chad Walters","startTime":2172.64,"endTime":2175.7599999999998,"body":"and say, put an arrow towards"},{"speaker":"Chad Walters","startTime":2172.64,"endTime":2175.7599999999998,"body":"it, and you tell a little story"},{"speaker":"Chad Walters","startTime":2175.7599999999998,"endTime":2178.64,"body":"about why you broke that in"},{"speaker":"Chad Walters","startTime":2175.7599999999998,"endTime":2178.64,"body":"Mill. It's not done."},{"speaker":"Aaron Moncur","startTime":2179.18,"endTime":2182.66,"body":"Yeah, it's crazy"},{"speaker":"Aaron Moncur","startTime":2179.18,"endTime":2182.66,"body":"that telling a story, it's"},{"speaker":"Aaron Moncur","startTime":2182.66,"endTime":2187.06,"body":"almost like this, I don't know,"},{"speaker":"Aaron Moncur","startTime":2182.66,"endTime":2187.06,"body":"proof. In a way, you tell"},{"speaker":"Aaron Moncur","startTime":2187.06,"endTime":2190.72,"body":"someone a story about why"},{"speaker":"Aaron Moncur","startTime":2187.06,"endTime":2190.72,"body":"something makes sense, or how"},{"speaker":"Aaron Moncur","startTime":2190.72,"endTime":2194.7999999999997,"body":"something happened before, and"},{"speaker":"Aaron Moncur","startTime":2190.72,"endTime":2194.7999999999997,"body":"oftentimes they'll just accept"},{"speaker":"Aaron Moncur","startTime":2194.7999999999997,"endTime":2198.34,"body":"it, as opposed to you just say,"},{"speaker":"Aaron Moncur","startTime":2194.7999999999997,"endTime":2198.34,"body":"this is how it should be done."},{"speaker":"Aaron Moncur","startTime":2198.34,"endTime":2200.68,"body":"Then they're going to be like,"},{"speaker":"Aaron Moncur","startTime":2198.34,"endTime":2200.68,"body":"Well, why? Why should it be done"},{"speaker":"Aaron Moncur","startTime":2200.68,"endTime":2204.04,"body":"that way? But a story is almost"},{"speaker":"Aaron Moncur","startTime":2200.68,"endTime":2204.04,"body":"like this, this like irrefutable"},{"speaker":"Aaron Moncur","startTime":2204.04,"endTime":2206.52,"body":"proof, almost, yeah, that's,"},{"speaker":"Aaron Moncur","startTime":2204.04,"endTime":2206.52,"body":"that's"},{"speaker":"Chad Walters","startTime":2206.52,"endTime":2208.86,"body":"why you should do"},{"speaker":"Chad Walters","startTime":2206.52,"endTime":2208.86,"body":"it that way. Even in the process"},{"speaker":"Chad Walters","startTime":2208.86,"endTime":2213.24,"body":"of building the a little three"},{"speaker":"Chad Walters","startTime":2208.86,"endTime":2213.24,"body":"slide story, I will realize, you"},{"speaker":"Chad Walters","startTime":2213.24,"endTime":2215.94,"body":"know what, I didn't think about"},{"speaker":"Chad Walters","startTime":2213.24,"endTime":2215.94,"body":"this, you can almost anticipate"},{"speaker":"Chad Walters","startTime":2215.94,"endTime":2218.46,"body":"the questions that are going to"},{"speaker":"Chad Walters","startTime":2215.94,"endTime":2218.46,"body":"come, and you can prep for that"},{"speaker":"Chad Walters","startTime":2218.46,"endTime":2220.44,"body":"you're like, you know, in the"},{"speaker":"Chad Walters","startTime":2218.46,"endTime":2220.44,"body":"process of even putting this"},{"speaker":"Chad Walters","startTime":2220.44,"endTime":2223.32,"body":"together, I realized I should"},{"speaker":"Chad Walters","startTime":2220.44,"endTime":2223.32,"body":"have done this. So rather than"},{"speaker":"Chad Walters","startTime":2223.32,"endTime":2227.36,"body":"me suggesting we do this, I want"},{"speaker":"Chad Walters","startTime":2223.32,"endTime":2227.36,"body":"to go off and spend, you know,"},{"speaker":"Chad Walters","startTime":2227.36,"endTime":2230.96,"body":"half a day and do this other"},{"speaker":"Chad Walters","startTime":2227.36,"endTime":2230.96,"body":"thing that, and just being open"},{"speaker":"Chad Walters","startTime":2230.96,"endTime":2235.82,"body":"about the process like you build"},{"speaker":"Chad Walters","startTime":2230.96,"endTime":2235.82,"body":"this trust and in in the space"},{"speaker":"Chad Walters","startTime":2235.82,"endTime":2238.7599999999998,"body":"that I work in, where I've got"},{"speaker":"Chad Walters","startTime":2235.82,"endTime":2238.7599999999998,"body":"multiple clients, I have not"},{"speaker":"Chad Walters","startTime":2238.7599999999998,"endTime":2241.16,"body":"worked with a lot of them. I've"},{"speaker":"Chad Walters","startTime":2238.7599999999998,"endTime":2241.16,"body":"worked with a lot of them, but"},{"speaker":"Chad Walters","startTime":2241.4,"endTime":2245.98,"body":"just getting them to trust me to"},{"speaker":"Chad Walters","startTime":2241.4,"endTime":2245.98,"body":"spend $11 million to develop"},{"speaker":"Chad Walters","startTime":2245.98,"endTime":2248.86,"body":"their product, right? It's big"},{"speaker":"Chad Walters","startTime":2245.98,"endTime":2248.86,"body":"deal. It's really important,"},{"speaker":"Chad Walters","startTime":2248.86,"endTime":2251.62,"body":"from a business perspective,"},{"speaker":"Chad Walters","startTime":2248.86,"endTime":2251.62,"body":"that you not only story tell,"},{"speaker":"Chad Walters","startTime":2251.62,"endTime":2254.92,"body":"but so that they trust you as a"},{"speaker":"Chad Walters","startTime":2251.62,"endTime":2254.92,"body":"consultant to and your"},{"speaker":"Chad Walters","startTime":2254.92,"endTime":2257.68,"body":"recommendation. They build"},{"speaker":"Chad Walters","startTime":2254.92,"endTime":2257.68,"body":"trust. It's good."},{"speaker":"Aaron Moncur","startTime":2258.88,"endTime":2261.34,"body":"Speaking of"},{"speaker":"Aaron Moncur","startTime":2258.88,"endTime":2261.34,"body":"stories, can you think of a"},{"speaker":"Aaron Moncur","startTime":2261.34,"endTime":2265.92,"body":"story or experience where you"},{"speaker":"Aaron Moncur","startTime":2261.34,"endTime":2265.92,"body":"were trying to uncover a user"},{"speaker":"Aaron Moncur","startTime":2265.92,"endTime":2269.94,"body":"need or a technical requirement."},{"speaker":"Aaron Moncur","startTime":2265.92,"endTime":2269.94,"body":"You're in that early stage,"},{"speaker":"Aaron Moncur","startTime":2270.12,"endTime":2275.34,"body":"messy phase of product design,"},{"speaker":"Aaron Moncur","startTime":2270.12,"endTime":2275.34,"body":"and I don't know you did"},{"speaker":"Aaron Moncur","startTime":2275.34,"endTime":2279.48,"body":"something, you came up with some"},{"speaker":"Aaron Moncur","startTime":2275.34,"endTime":2279.48,"body":"way of uncovering a user need or"},{"speaker":"Aaron Moncur","startTime":2279.96,"endTime":2283.7999999999997,"body":"technical requirement. And does"},{"speaker":"Aaron Moncur","startTime":2279.96,"endTime":2283.7999999999997,"body":"anything like that come to mind"},{"speaker":"Aaron Moncur","startTime":2283.7999999999997,"endTime":2287.24,"body":"a success story where you were"},{"speaker":"Aaron Moncur","startTime":2283.7999999999997,"endTime":2287.24,"body":"able to uncover a user need."},{"speaker":"Chad Walters","startTime":2288.019,"endTime":2291.019,"body":"Oh, man, let's"},{"speaker":"Chad Walters","startTime":2288.019,"endTime":2291.019,"body":"see. Oh, you know, it's"},{"speaker":"Chad Walters","startTime":2291.019,"endTime":2294.619,"body":"interesting. There was a god,"},{"speaker":"Chad Walters","startTime":2291.019,"endTime":2294.619,"body":"this is probably 15 years ago."},{"speaker":"Chad Walters","startTime":2294.619,"endTime":2297.139,"body":"I'm surprised it popped up"},{"speaker":"Chad Walters","startTime":2294.619,"endTime":2297.139,"body":"anyway. That's exciting, that I"},{"speaker":"Chad Walters","startTime":2297.139,"endTime":2300.919,"body":"can pull memories like that from"},{"speaker":"Chad Walters","startTime":2297.139,"endTime":2300.919,"body":"15 years ago. Yeah. So there was"},{"speaker":"Chad Walters","startTime":2300.919,"endTime":2307.359,"body":"a device that would look at your"},{"speaker":"Chad Walters","startTime":2300.919,"endTime":2307.359,"body":"eye like a, like a camera that"},{"speaker":"Chad Walters","startTime":2307.359,"endTime":2310.239,"body":"would just go right on top of"},{"speaker":"Chad Walters","startTime":2307.359,"endTime":2310.239,"body":"your eye, and then it would"},{"speaker":"Chad Walters","startTime":2310.239,"endTime":2312.939,"body":"produce a display that the"},{"speaker":"Chad Walters","startTime":2310.239,"endTime":2312.939,"body":"ophthalmologist could look at"},{"speaker":"Chad Walters","startTime":2312.939,"endTime":2315.519,"body":"and do some things, and they"},{"speaker":"Chad Walters","startTime":2312.939,"endTime":2315.519,"body":"could see a high resolution"},{"speaker":"Chad Walters","startTime":2315.519,"endTime":2318.939,"body":"version of your eye. And they"},{"speaker":"Chad Walters","startTime":2315.519,"endTime":2318.939,"body":"said, we really need this device"},{"speaker":"Chad Walters","startTime":2318.939,"endTime":2321.639,"body":"to be able to do this thing, and"},{"speaker":"Chad Walters","startTime":2318.939,"endTime":2321.639,"body":"it needs a battery that lasts"},{"speaker":"Chad Walters","startTime":2321.639,"endTime":2324.279,"body":"eight hours. Because, you know,"},{"speaker":"Chad Walters","startTime":2321.639,"endTime":2324.279,"body":"generally, people work eight"},{"speaker":"Chad Walters","startTime":2324.279,"endTime":2327.839,"body":"hours a day, okay, eight hours."},{"speaker":"Chad Walters","startTime":2324.279,"endTime":2327.839,"body":"And then we started thinking"},{"speaker":"Chad Walters","startTime":2327.839,"endTime":2331.019,"body":"about the display. We started"},{"speaker":"Chad Walters","startTime":2327.839,"endTime":2331.019,"body":"thinking about the optics inside"},{"speaker":"Chad Walters","startTime":2331.019,"endTime":2333.719,"body":"of it, and all it needed to do."},{"speaker":"Chad Walters","startTime":2331.019,"endTime":2333.719,"body":"We kind of came up with a power"},{"speaker":"Chad Walters","startTime":2333.719,"endTime":2336.5389999999998,"body":"budget and said, huh, eight"},{"speaker":"Chad Walters","startTime":2333.719,"endTime":2336.5389999999998,"body":"hours a day, that's going to be"},{"speaker":"Chad Walters","startTime":2336.5389999999998,"endTime":2340.139,"body":"a big battery. And there was"},{"speaker":"Chad Walters","startTime":2336.5389999999998,"endTime":2340.139,"body":"another requirement. They were"},{"speaker":"Chad Walters","startTime":2340.139,"endTime":2342.419,"body":"like, hey, you know, I'm going"},{"speaker":"Chad Walters","startTime":2340.139,"endTime":2342.419,"body":"to use it and I'm going to put"},{"speaker":"Chad Walters","startTime":2342.419,"endTime":2344.639,"body":"it down. I'm going to use it"},{"speaker":"Chad Walters","startTime":2342.419,"endTime":2344.639,"body":"again. So we talked about the"},{"speaker":"Chad Walters","startTime":2344.639,"endTime":2347.599,"body":"usability, like the context of"},{"speaker":"Chad Walters","startTime":2344.639,"endTime":2347.599,"body":"use, where they were going to be"},{"speaker":"Chad Walters","startTime":2347.599,"endTime":2350.419,"body":"using and where they were going"},{"speaker":"Chad Walters","startTime":2347.599,"endTime":2350.419,"body":"to be sending things down. And"},{"speaker":"Chad Walters","startTime":2350.419,"endTime":2352.999,"body":"the device needed a bit of a"},{"speaker":"Chad Walters","startTime":2350.419,"endTime":2352.999,"body":"cradle so it didn't just flop"},{"speaker":"Chad Walters","startTime":2352.999,"endTime":2358.819,"body":"over. And once we realized the"},{"speaker":"Chad Walters","startTime":2352.999,"endTime":2358.819,"body":"battery was so big, tell me a"},{"speaker":"Chad Walters","startTime":2358.819,"endTime":2363.319,"body":"little bit about this cradle"},{"speaker":"Chad Walters","startTime":2358.819,"endTime":2363.319,"body":"that you want to hold it, and"},{"speaker":"Chad Walters","startTime":2363.319,"endTime":2366.679,"body":"how long do you think it's going"},{"speaker":"Chad Walters","startTime":2363.319,"endTime":2366.679,"body":"to sit in this cradle? And"},{"speaker":"Chad Walters","startTime":2366.679,"endTime":2369.519,"body":"really, when it came down to it,"},{"speaker":"Chad Walters","startTime":2366.679,"endTime":2369.519,"body":"it was spend more time in the"},{"speaker":"Chad Walters","startTime":2369.519,"endTime":2372.339,"body":"cradle than in their hand. They"},{"speaker":"Chad Walters","startTime":2369.519,"endTime":2372.339,"body":"just needed to pick it up, maybe"},{"speaker":"Chad Walters","startTime":2372.339,"endTime":2375.159,"body":"spend two or three minutes and"},{"speaker":"Chad Walters","startTime":2372.339,"endTime":2375.159,"body":"set it down. It's like, if that"},{"speaker":"Chad Walters","startTime":2375.159,"endTime":2378.519,"body":"cradle becomes a charging base,"},{"speaker":"Chad Walters","startTime":2375.159,"endTime":2378.519,"body":"your battery can be a fraction"},{"speaker":"Chad Walters","startTime":2378.519,"endTime":2381.0389999999998,"body":"of the size, and it actually fit"},{"speaker":"Chad Walters","startTime":2378.519,"endTime":2381.0389999999998,"body":"in the handle, and you might not"},{"speaker":"Chad Walters","startTime":2381.0389999999998,"endTime":2383.859,"body":"even know it has a battery in"},{"speaker":"Chad Walters","startTime":2381.0389999999998,"endTime":2383.859,"body":"it. And they're like, Oh, that's"},{"speaker":"Chad Walters","startTime":2383.859,"endTime":2388.019,"body":"great idea. So we just did the"},{"speaker":"Chad Walters","startTime":2383.859,"endTime":2388.019,"body":"math. We walked it out and and"},{"speaker":"Chad Walters","startTime":2388.019,"endTime":2392.0389999999998,"body":"just from just a few questions"},{"speaker":"Chad Walters","startTime":2388.019,"endTime":2392.0389999999998,"body":"and a few prototypes, we came up"},{"speaker":"Chad Walters","startTime":2392.0389999999998,"endTime":2395.099,"body":"with, you know, something that"},{"speaker":"Chad Walters","startTime":2392.0389999999998,"endTime":2395.099,"body":"no one knew even had a battery"},{"speaker":"Chad Walters","startTime":2395.099,"endTime":2398.099,"body":"in it. You could pull it right"},{"speaker":"Chad Walters","startTime":2395.099,"endTime":2398.099,"body":"out of the handle. But just"},{"speaker":"Chad Walters","startTime":2398.099,"endTime":2401.699,"body":"being inquisitive, challenging"},{"speaker":"Chad Walters","startTime":2398.099,"endTime":2401.699,"body":"people, getting them to because"},{"speaker":"Chad Walters","startTime":2401.699,"endTime":2405.659,"body":"they came to us, hey, it needs a"},{"speaker":"Chad Walters","startTime":2401.699,"endTime":2405.659,"body":"battery life, eight hours, just"},{"speaker":"Chad Walters","startTime":2405.839,"endTime":2408.799,"body":"based on the wrong information."},{"speaker":"Chad Walters","startTime":2405.839,"endTime":2408.799,"body":"So that was a perfect story."},{"speaker":"Aaron Moncur","startTime":2408.86,"endTime":2413.54,"body":"Great story. Yeah,"},{"speaker":"Aaron Moncur","startTime":2408.86,"endTime":2413.54,"body":"perfect illustration. We we"},{"speaker":"Aaron Moncur","startTime":2413.54,"endTime":2417.44,"body":"often have the same situation"},{"speaker":"Aaron Moncur","startTime":2413.54,"endTime":2417.44,"body":"where a customer will come to us"},{"speaker":"Aaron Moncur","startTime":2417.44,"endTime":2420.44,"body":"and tell us what they think the"},{"speaker":"Aaron Moncur","startTime":2417.44,"endTime":2420.44,"body":"requirements are, and after a"},{"speaker":"Aaron Moncur","startTime":2420.44,"endTime":2423.86,"body":"little digging, we realize"},{"speaker":"Aaron Moncur","startTime":2420.44,"endTime":2423.86,"body":"actually that might not be a"},{"speaker":"Aaron Moncur","startTime":2423.86,"endTime":2428.2,"body":"hard requirement. Transitioning"},{"speaker":"Aaron Moncur","startTime":2423.86,"endTime":2428.2,"body":"here to another question that I"},{"speaker":"Aaron Moncur","startTime":2428.2,"endTime":2433.36,"body":"want to ask you about in our"},{"speaker":"Aaron Moncur","startTime":2428.2,"endTime":2433.36,"body":"world, which is primarily"},{"speaker":"Aaron Moncur","startTime":2433.36,"endTime":2439.6,"body":"machine design, whenever we're"},{"speaker":"Aaron Moncur","startTime":2433.36,"endTime":2439.6,"body":"quoting a project, it always"},{"speaker":"Aaron Moncur","startTime":2439.6,"endTime":2444.64,"body":"comes down to ROI. And usually,"},{"speaker":"Aaron Moncur","startTime":2439.6,"endTime":2444.64,"body":"not always, but usually the"},{"speaker":"Aaron Moncur","startTime":2444.64,"endTime":2449.04,"body":"customer has some sense of what"},{"speaker":"Aaron Moncur","startTime":2444.64,"endTime":2449.04,"body":"the ROI is, right? If I have"},{"speaker":"Aaron Moncur","startTime":2449.04,"endTime":2452.2799999999997,"body":"this new machine, this piece of"},{"speaker":"Aaron Moncur","startTime":2449.04,"endTime":2452.2799999999997,"body":"automation, I can make my widget"},{"speaker":"Aaron Moncur","startTime":2452.64,"endTime":2455.94,"body":"eight times faster, and that's"},{"speaker":"Aaron Moncur","startTime":2452.64,"endTime":2455.94,"body":"going to result in X amount of"},{"speaker":"Aaron Moncur","startTime":2455.94,"endTime":2460.02,"body":"new revenue and Y amount of"},{"speaker":"Aaron Moncur","startTime":2455.94,"endTime":2460.02,"body":"labor savings that we can put"},{"speaker":"Aaron Moncur","startTime":2460.02,"endTime":2464.16,"body":"towards other processes. So they"},{"speaker":"Aaron Moncur","startTime":2460.02,"endTime":2464.16,"body":"usually have some understanding"},{"speaker":"Aaron Moncur","startTime":2464.22,"endTime":2469.22,"body":"of what their ROI is. How do you"},{"speaker":"Aaron Moncur","startTime":2464.22,"endTime":2469.22,"body":"evaluate, or how do you help"},{"speaker":"Aaron Moncur","startTime":2469.22,"endTime":2475.34,"body":"your customers evaluate the ROI"},{"speaker":"Aaron Moncur","startTime":2469.22,"endTime":2475.34,"body":"of user centric design of the,"},{"speaker":"Aaron Moncur","startTime":2475.34,"endTime":2476.84,"body":"you know, the ID element?"},{"speaker":"Chad Walters","startTime":2477.44,"endTime":2483.44,"body":"Yeah, I think the"},{"speaker":"Chad Walters","startTime":2477.44,"endTime":2483.44,"body":"most valuable way to describe"},{"speaker":"Chad Walters","startTime":2483.44,"endTime":2487.6,"body":"the value that that we would"},{"speaker":"Chad Walters","startTime":2483.44,"endTime":2487.6,"body":"bring. Is helping them make the"},{"speaker":"Chad Walters","startTime":2487.6,"endTime":2492.64,"body":"decision early on about the"},{"speaker":"Chad Walters","startTime":2487.6,"endTime":2492.64,"body":"right product. Because if we if"},{"speaker":"Chad Walters","startTime":2492.64,"endTime":2495.2799999999997,"body":"we do our work ahead of time,"},{"speaker":"Chad Walters","startTime":2492.64,"endTime":2495.2799999999997,"body":"and we define what the right"},{"speaker":"Chad Walters","startTime":2495.2799999999997,"endTime":2497.68,"body":"product is, again, that meets"},{"speaker":"Chad Walters","startTime":2495.2799999999997,"endTime":2497.68,"body":"the business and the user needs"},{"speaker":"Chad Walters","startTime":2498.2799999999997,"endTime":2503.32,"body":"and uses technology in a"},{"speaker":"Chad Walters","startTime":2498.2799999999997,"endTime":2503.32,"body":"meaningful way, then we reduce"},{"speaker":"Chad Walters","startTime":2503.38,"endTime":2507.84,"body":"the risk going forward that"},{"speaker":"Chad Walters","startTime":2503.38,"endTime":2507.84,"body":"we're going to have to come back"},{"speaker":"Chad Walters","startTime":2507.84,"endTime":2510.24,"body":"and revisit the story. Is this"},{"speaker":"Chad Walters","startTime":2507.84,"endTime":2510.24,"body":"the right product? We'll have"},{"speaker":"Chad Walters","startTime":2510.42,"endTime":2515.04,"body":"clients that come to us and say,"},{"speaker":"Chad Walters","startTime":2510.42,"endTime":2515.04,"body":"Hey, this is what we want."},{"speaker":"Chad Walters","startTime":2515.2799999999997,"endTime":2517.62,"body":"Here's all the requirements."},{"speaker":"Chad Walters","startTime":2515.2799999999997,"endTime":2517.62,"body":"What's it going to cost? How"},{"speaker":"Chad Walters","startTime":2517.62,"endTime":2520.74,"body":"long is it going to take? Okay,"},{"speaker":"Chad Walters","startTime":2517.62,"endTime":2520.74,"body":"well, well, that thing is going"},{"speaker":"Chad Walters","startTime":2520.74,"endTime":2525.42,"body":"to take, you know, $7 million in"},{"speaker":"Chad Walters","startTime":2520.74,"endTime":2525.42,"body":"18 months. And we'll get you to"},{"speaker":"Chad Walters","startTime":2525.42,"endTime":2529.58,"body":"this, this, this design, and"},{"speaker":"Chad Walters","startTime":2525.42,"endTime":2529.58,"body":"then we ask a few questions,"},{"speaker":"Chad Walters","startTime":2529.58,"endTime":2532.16,"body":"just for context, why would you"},{"speaker":"Chad Walters","startTime":2529.58,"endTime":2532.16,"body":"do this? Why would you do this?"},{"speaker":"Chad Walters","startTime":2532.16,"endTime":2535.22,"body":"Help Us Just understand that so"},{"speaker":"Chad Walters","startTime":2532.16,"endTime":2535.22,"body":"we can make the right component"},{"speaker":"Chad Walters","startTime":2535.22,"endTime":2539.12,"body":"choice or whatever, you start to"},{"speaker":"Chad Walters","startTime":2535.22,"endTime":2539.12,"body":"slowly unpack the fact that they"},{"speaker":"Chad Walters","startTime":2539.12,"endTime":2545.0,"body":"didn't really have good, good"},{"speaker":"Chad Walters","startTime":2539.12,"endTime":2545.0,"body":"reasons for choosing that"},{"speaker":"Chad Walters","startTime":2545.0,"endTime":2549.16,"body":"feature or whatever. So we want"},{"speaker":"Chad Walters","startTime":2545.0,"endTime":2549.16,"body":"to back up and do the right"},{"speaker":"Chad Walters","startTime":2549.16,"endTime":2551.92,"body":"thing, because in the moment"},{"speaker":"Chad Walters","startTime":2549.16,"endTime":2551.92,"body":"that we've decided, oh, you"},{"speaker":"Chad Walters","startTime":2551.92,"endTime":2555.4,"body":"know, maybe this isn't the right"},{"speaker":"Chad Walters","startTime":2551.92,"endTime":2555.4,"body":"product, we've saved them"},{"speaker":"Chad Walters","startTime":2555.46,"endTime":2560.98,"body":"millions and months for sure. So"},{"speaker":"Chad Walters","startTime":2555.46,"endTime":2560.98,"body":"the value we bring is starting"},{"speaker":"Chad Walters","startTime":2560.98,"endTime":2564.64,"body":"early on asking the right"},{"speaker":"Chad Walters","startTime":2560.98,"endTime":2564.64,"body":"questions and increasing"},{"speaker":"Chad Walters","startTime":2564.64,"endTime":2568.62,"body":"confidence that we're doing the"},{"speaker":"Chad Walters","startTime":2564.64,"endTime":2568.62,"body":"right product and therefore"},{"speaker":"Chad Walters","startTime":2568.62,"endTime":2573.2999999999997,"body":"reducing risk. Because I like to"},{"speaker":"Chad Walters","startTime":2568.62,"endTime":2573.2999999999997,"body":"think that like one assumption,"},{"speaker":"Chad Walters","startTime":2573.2999999999997,"endTime":2577.2599999999998,"body":"one unit of assumption equals"},{"speaker":"Chad Walters","startTime":2573.2999999999997,"endTime":2577.2599999999998,"body":"one unit of risk, and we don't"},{"speaker":"Chad Walters","startTime":2577.2599999999998,"endTime":2579.7799999999997,"body":"want to do, you know, risky"},{"speaker":"Chad Walters","startTime":2577.2599999999998,"endTime":2579.7799999999997,"body":"things with our clients money or"},{"speaker":"Chad Walters","startTime":2579.7799999999997,"endTime":2584.7,"body":"their time. So if we can get"},{"speaker":"Chad Walters","startTime":2579.7799999999997,"endTime":2584.7,"body":"good data behind every decision"},{"speaker":"Chad Walters","startTime":2584.7,"endTime":2588.36,"body":"that ultimately reduces risk and"},{"speaker":"Chad Walters","startTime":2584.7,"endTime":2588.36,"body":"increases our confidence that"},{"speaker":"Chad Walters","startTime":2588.36,"endTime":2591.14,"body":"we're confidence that we're"},{"speaker":"Chad Walters","startTime":2588.36,"endTime":2591.14,"body":"doing the right thing. And and I"},{"speaker":"Chad Walters","startTime":2591.14,"endTime":2594.02,"body":"try, I try, and when I have this"},{"speaker":"Chad Walters","startTime":2591.14,"endTime":2594.02,"body":"conversation with people,"},{"speaker":"Chad Walters","startTime":2594.02,"endTime":2596.66,"body":"sometimes I'm like, Okay, let's,"},{"speaker":"Chad Walters","startTime":2594.02,"endTime":2596.66,"body":"let's think about the smallest"},{"speaker":"Chad Walters","startTime":2596.66,"endTime":2600.56,"body":"component in this device, this"},{"speaker":"Chad Walters","startTime":2596.66,"endTime":2600.56,"body":"resistor on this on this circuit"},{"speaker":"Chad Walters","startTime":2600.56,"endTime":2605.06,"body":"board. If we don't have a why we"},{"speaker":"Chad Walters","startTime":2600.56,"endTime":2605.06,"body":"chose that resistor on this"},{"speaker":"Chad Walters","startTime":2605.36,"endTime":2609.22,"body":"circuit board that you can map"},{"speaker":"Chad Walters","startTime":2605.36,"endTime":2609.22,"body":"back to a usability need or a"},{"speaker":"Chad Walters","startTime":2609.22,"endTime":2613.24,"body":"business need, then we're making"},{"speaker":"Chad Walters","startTime":2609.22,"endTime":2613.24,"body":"an assumption. Can everybody"},{"speaker":"Chad Walters","startTime":2613.24,"endTime":2616.36,"body":"agree with that? Absolutely yes."},{"speaker":"Chad Walters","startTime":2613.24,"endTime":2616.36,"body":"Well, why would that resistor?"},{"speaker":"Chad Walters","startTime":2616.36,"endTime":2619.9,"body":"Well, that resistor was chosen"},{"speaker":"Chad Walters","startTime":2616.36,"endTime":2619.9,"body":"specifically for how it drives"},{"speaker":"Chad Walters","startTime":2619.9,"endTime":2623.86,"body":"this display. We chose this"},{"speaker":"Chad Walters","startTime":2619.9,"endTime":2623.86,"body":"display because how how much"},{"speaker":"Chad Walters","startTime":2623.86,"endTime":2627.06,"body":"data, how much content is going"},{"speaker":"Chad Walters","startTime":2623.86,"endTime":2627.06,"body":"to be on the display, how far"},{"speaker":"Chad Walters","startTime":2627.06,"endTime":2630.18,"body":"away from the user, the user is"},{"speaker":"Chad Walters","startTime":2627.06,"endTime":2630.18,"body":"going to be looking at the"},{"speaker":"Chad Walters","startTime":2630.18,"endTime":2633.96,"body":"display, the viewing angle, the"},{"speaker":"Chad Walters","startTime":2630.18,"endTime":2633.96,"body":"knit level, the brightness."},{"speaker":"Chad Walters","startTime":2633.96,"endTime":2637.14,"body":"We've chosen this display to"},{"speaker":"Chad Walters","startTime":2633.96,"endTime":2637.14,"body":"meet a very specific usability"},{"speaker":"Chad Walters","startTime":2637.14,"endTime":2640.08,"body":"need. We've chosen this display"},{"speaker":"Chad Walters","startTime":2637.14,"endTime":2640.08,"body":"from this manufacturer because"},{"speaker":"Chad Walters","startTime":2640.08,"endTime":2643.5,"body":"it meets your business need from"},{"speaker":"Chad Walters","startTime":2640.08,"endTime":2643.5,"body":"your manufacturing cost. And"},{"speaker":"Chad Walters","startTime":2643.5,"endTime":2646.82,"body":"therefore we'd need this PCB,"},{"speaker":"Chad Walters","startTime":2643.5,"endTime":2646.82,"body":"this component, this resistor to"},{"speaker":"Chad Walters","startTime":2646.82,"endTime":2650.54,"body":"drive that display. There's the"},{"speaker":"Chad Walters","startTime":2646.82,"endTime":2650.54,"body":"why behind that stupid little"},{"speaker":"Chad Walters","startTime":2650.54,"endTime":2653.48,"body":"resistor should have a why"},{"speaker":"Chad Walters","startTime":2650.54,"endTime":2653.48,"body":"behind it, and that's where you"},{"speaker":"Chad Walters","startTime":2653.48,"endTime":2657.02,"body":"get all this confidence, is that"},{"speaker":"Chad Walters","startTime":2653.48,"endTime":2657.02,"body":"you've everything is driven from"},{"speaker":"Chad Walters","startTime":2657.98,"endTime":2660.44,"body":"some data. You've done some"},{"speaker":"Chad Walters","startTime":2657.98,"endTime":2660.44,"body":"research that says, yep, that's"},{"speaker":"Chad Walters","startTime":2660.44,"endTime":2663.7999999999997,"body":"bright enough in the condition."},{"speaker":"Chad Walters","startTime":2660.44,"endTime":2663.7999999999997,"body":"I can see it at 60 degree off"},{"speaker":"Chad Walters","startTime":2663.7999999999997,"endTime":2667.48,"body":"angle. I can see the fact that"},{"speaker":"Chad Walters","startTime":2663.7999999999997,"endTime":2667.48,"body":"the digit is big enough because"},{"speaker":"Chad Walters","startTime":2667.48,"endTime":2670.36,"body":"I'm standing 15 feet away and"},{"speaker":"Chad Walters","startTime":2667.48,"endTime":2670.36,"body":"users happy."},{"speaker":"Aaron Moncur","startTime":2670.36,"endTime":2674.68,"body":"You've been doing"},{"speaker":"Aaron Moncur","startTime":2670.36,"endTime":2674.68,"body":"this a long time now, 20 years."},{"speaker":"Aaron Moncur","startTime":2676.06,"endTime":2678.82,"body":"What still excites you about"},{"speaker":"Aaron Moncur","startTime":2676.06,"endTime":2678.82,"body":"product design?"},{"speaker":"Chad Walters","startTime":2680.62,"endTime":2684.94,"body":"I think when you"},{"speaker":"Chad Walters","startTime":2680.62,"endTime":2684.94,"body":"you've been doing something this"},{"speaker":"Chad Walters","startTime":2684.94,"endTime":2688.2599999999998,"body":"long, you you have your own"},{"speaker":"Chad Walters","startTime":2684.94,"endTime":2688.2599999999998,"body":"little story arc about your"},{"speaker":"Chad Walters","startTime":2688.2599999999998,"endTime":2693.48,"body":"career. And then I think today"},{"speaker":"Chad Walters","startTime":2688.2599999999998,"endTime":2693.48,"body":"is in get that gets me most"},{"speaker":"Chad Walters","startTime":2693.48,"endTime":2698.7599999999998,"body":"excited or makes me feel most"},{"speaker":"Chad Walters","startTime":2693.48,"endTime":2698.7599999999998,"body":"fulfilled. Is not necessarily"},{"speaker":"Chad Walters","startTime":2698.7599999999998,"endTime":2700.98,"body":"the sketching, the CAD, the"},{"speaker":"Chad Walters","startTime":2698.7599999999998,"endTime":2700.98,"body":"creating, the doing the like"},{"speaker":"Chad Walters","startTime":2700.98,"endTime":2705.06,"body":"creating of the thing, but it's"},{"speaker":"Chad Walters","startTime":2700.98,"endTime":2705.06,"body":"mentoring and leading the people"},{"speaker":"Chad Walters","startTime":2705.06,"endTime":2709.1,"body":"who are doing it today,"},{"speaker":"Chad Walters","startTime":2705.06,"endTime":2709.1,"body":"realizing that I have"},{"speaker":"Chad Walters","startTime":2709.16,"endTime":2713.96,"body":"experience. I've cut myself,"},{"speaker":"Chad Walters","startTime":2709.16,"endTime":2713.96,"body":"I've had that wound, I have that"},{"speaker":"Chad Walters","startTime":2713.96,"endTime":2720.38,"body":"scar now, and just the sheer"},{"speaker":"Chad Walters","startTime":2713.96,"endTime":2720.38,"body":"fact that I can almost, in some"},{"speaker":"Chad Walters","startTime":2720.38,"endTime":2724.2799999999997,"body":"circumstances, tell you exactly"},{"speaker":"Chad Walters","startTime":2720.38,"endTime":2724.2799999999997,"body":"what's going to happen next if"},{"speaker":"Chad Walters","startTime":2724.2799999999997,"endTime":2727.48,"body":"you do this thing. And so to be"},{"speaker":"Chad Walters","startTime":2724.2799999999997,"endTime":2727.48,"body":"able to come into somebody who"},{"speaker":"Chad Walters","startTime":2727.48,"endTime":2731.5,"body":"can out, sketch me any day out,"},{"speaker":"Chad Walters","startTime":2727.48,"endTime":2731.5,"body":"you know, CAD me any day, has"},{"speaker":"Chad Walters","startTime":2731.98,"endTime":2738.34,"body":"beautiful sense of style, just"},{"speaker":"Chad Walters","startTime":2731.98,"endTime":2738.34,"body":"bringing along my experience to"},{"speaker":"Chad Walters","startTime":2738.34,"endTime":2742.24,"body":"help them. Man, you can talk"},{"speaker":"Chad Walters","startTime":2738.34,"endTime":2742.24,"body":"about acceleration, that's,"},{"speaker":"Chad Walters","startTime":2742.66,"endTime":2745.48,"body":"that's, that's pretty beautiful"},{"speaker":"Chad Walters","startTime":2742.66,"endTime":2745.48,"body":"thing. So I get more excited"},{"speaker":"Chad Walters","startTime":2745.48,"endTime":2749.34,"body":"about coming along somebody and"},{"speaker":"Chad Walters","startTime":2745.48,"endTime":2749.34,"body":"just sitting on a bunch of"},{"speaker":"Chad Walters","startTime":2749.34,"endTime":2754.02,"body":"projects and providing some"},{"speaker":"Chad Walters","startTime":2749.34,"endTime":2754.02,"body":"experience and then watching"},{"speaker":"Chad Walters","startTime":2754.02,"endTime":2758.4,"body":"them go and just crush it. I"},{"speaker":"Chad Walters","startTime":2754.02,"endTime":2758.4,"body":"would do that all day long."},{"speaker":"Aaron Moncur","startTime":2760.56,"endTime":2763.68,"body":"That's terrific."},{"speaker":"Aaron Moncur","startTime":2760.56,"endTime":2763.68,"body":"What advice would you give to"},{"speaker":"Aaron Moncur","startTime":2764.4,"endTime":2768.62,"body":"whether they're young designers,"},{"speaker":"Aaron Moncur","startTime":2764.4,"endTime":2768.62,"body":"or maybe engineers who are"},{"speaker":"Aaron Moncur","startTime":2768.62,"endTime":2771.32,"body":"listening to this, thinking,"},{"speaker":"Aaron Moncur","startTime":2768.62,"endTime":2771.32,"body":"geez, this sounds pretty cool. I"},{"speaker":"Aaron Moncur","startTime":2771.32,"endTime":2772.4,"body":"might like to do this,"},{"speaker":"Chad Walters","startTime":2774.14,"endTime":2777.32,"body":"choosing the path"},{"speaker":"Chad Walters","startTime":2774.14,"endTime":2777.32,"body":"of industrial design, right?"},{"speaker":"Aaron Moncur","startTime":2777.38,"endTime":2777.98,"body":"Yes,"},{"speaker":"Chad Walters","startTime":2778.7599999999998,"endTime":2782.42,"body":"yeah, I would say"},{"speaker":"Chad Walters","startTime":2778.7599999999998,"endTime":2782.42,"body":"maybe think about so there's"},{"speaker":"Chad Walters","startTime":2782.42,"endTime":2786.46,"body":"this continuum, if we created a"},{"speaker":"Chad Walters","startTime":2782.42,"endTime":2786.46,"body":"continuum in. Industrial Design"},{"speaker":"Chad Walters","startTime":2786.46,"endTime":2789.4,"body":"continuum between artist and"},{"speaker":"Chad Walters","startTime":2786.46,"endTime":2789.4,"body":"engineer. Everybody who wants to"},{"speaker":"Chad Walters","startTime":2789.4,"endTime":2791.98,"body":"be an industrial designer is"},{"speaker":"Chad Walters","startTime":2789.4,"endTime":2791.98,"body":"probably going to be somewhere"},{"speaker":"Chad Walters","startTime":2791.98,"endTime":2794.32,"body":"on there. I'm probably somewhere"},{"speaker":"Chad Walters","startTime":2791.98,"endTime":2794.32,"body":"in the middle, leans a little"},{"speaker":"Chad Walters","startTime":2794.32,"endTime":2798.2799999999997,"body":"towards engineering. I've never"},{"speaker":"Chad Walters","startTime":2794.32,"endTime":2798.2799999999997,"body":"been the guy with a great sense"},{"speaker":"Chad Walters","startTime":2798.2799999999997,"endTime":2802.36,"body":"of style and could design"},{"speaker":"Chad Walters","startTime":2798.2799999999997,"endTime":2802.36,"body":"beautiful things, but we have"},{"speaker":"Chad Walters","startTime":2802.36,"endTime":2804.58,"body":"those, and I think there's a"},{"speaker":"Chad Walters","startTime":2802.36,"endTime":2804.58,"body":"really great complementary"},{"speaker":"Chad Walters","startTime":2805.0,"endTime":2808.44,"body":"aspect of having industrial"},{"speaker":"Chad Walters","startTime":2805.0,"endTime":2808.44,"body":"designers that have strengths in"},{"speaker":"Chad Walters","startTime":2808.56,"endTime":2812.58,"body":"certain areas, but maybe think"},{"speaker":"Chad Walters","startTime":2808.56,"endTime":2812.58,"body":"about it that way, because"},{"speaker":"Chad Walters","startTime":2812.58,"endTime":2816.54,"body":"there's a lot of room for you to"},{"speaker":"Chad Walters","startTime":2812.58,"endTime":2816.54,"body":"play on that continuum. You can"},{"speaker":"Chad Walters","startTime":2816.54,"endTime":2820.68,"body":"go design furniture, you can go"},{"speaker":"Chad Walters","startTime":2816.54,"endTime":2820.68,"body":"design automobiles, you can"},{"speaker":"Chad Walters","startTime":2820.74,"endTime":2823.56,"body":"design all sorts of stuff. I've"},{"speaker":"Chad Walters","startTime":2820.74,"endTime":2823.56,"body":"know people who've been in the"},{"speaker":"Chad Walters","startTime":2823.56,"endTime":2826.4,"body":"lighting industry. I know people"},{"speaker":"Chad Walters","startTime":2823.56,"endTime":2826.4,"body":"have been in like, developing"},{"speaker":"Chad Walters","startTime":2826.4,"endTime":2829.1,"body":"toys. You know, those are super"},{"speaker":"Chad Walters","startTime":2826.4,"endTime":2829.1,"body":"fun. I started out in the"},{"speaker":"Chad Walters","startTime":2829.1,"endTime":2832.2799999999997,"body":"aviation industry, went to the"},{"speaker":"Chad Walters","startTime":2829.1,"endTime":2832.2799999999997,"body":"automotive, automotive"},{"speaker":"Chad Walters","startTime":2832.2799999999997,"endTime":2834.86,"body":"aftermarket, and now we're, you"},{"speaker":"Chad Walters","startTime":2832.2799999999997,"endTime":2834.86,"body":"know, doing med device. So"},{"speaker":"Chad Walters","startTime":2834.86,"endTime":2836.96,"body":"there's, you can get really,"},{"speaker":"Chad Walters","startTime":2834.86,"endTime":2836.96,"body":"really technical in the"},{"speaker":"Chad Walters","startTime":2836.96,"endTime":2839.84,"body":"discipline as well. But I think"},{"speaker":"Chad Walters","startTime":2836.96,"endTime":2839.84,"body":"just understanding that there's"},{"speaker":"Chad Walters","startTime":2839.84,"endTime":2843.98,"body":"a there's a lot of place to"},{"speaker":"Chad Walters","startTime":2839.84,"endTime":2843.98,"body":"play. And if you are curious"},{"speaker":"Chad Walters","startTime":2843.98,"endTime":2849.4,"body":"about how things go together and"},{"speaker":"Chad Walters","startTime":2843.98,"endTime":2849.4,"body":"how humans interact with those"},{"speaker":"Chad Walters","startTime":2849.4,"endTime":2852.7599999999998,"body":"things, and how you can make"},{"speaker":"Chad Walters","startTime":2849.4,"endTime":2852.7599999999998,"body":"them even better for human"},{"speaker":"Chad Walters","startTime":2852.7599999999998,"endTime":2855.82,"body":"interaction, then there's"},{"speaker":"Chad Walters","startTime":2852.7599999999998,"endTime":2855.82,"body":"probably a place for you as an"},{"speaker":"Chad Walters","startTime":2855.82,"endTime":2861.58,"body":"industrial designer, I would say"},{"speaker":"Chad Walters","startTime":2855.82,"endTime":2861.58,"body":"professionally, though, since"},{"speaker":"Chad Walters","startTime":2861.58,"endTime":2865.54,"body":"there's not a lot of us and not"},{"speaker":"Chad Walters","startTime":2861.58,"endTime":2865.54,"body":"a lot of there's not industrial"},{"speaker":"Chad Walters","startTime":2865.54,"endTime":2868.2,"body":"designers In every town, like,"},{"speaker":"Chad Walters","startTime":2865.54,"endTime":2868.2,"body":"there is a dentist you're"},{"speaker":"Chad Walters","startTime":2868.2,"endTime":2872.1,"body":"probably going to have to go to,"},{"speaker":"Chad Walters","startTime":2868.2,"endTime":2872.1,"body":"you know, the job you're going"},{"speaker":"Chad Walters","startTime":2872.1,"endTime":2875.22,"body":"to be have to be okay with that,"},{"speaker":"Chad Walters","startTime":2872.1,"endTime":2875.22,"body":"unless you want to, you know,"},{"speaker":"Chad Walters","startTime":2875.22,"endTime":2879.9,"body":"have your own consultancy, which"},{"speaker":"Chad Walters","startTime":2875.22,"endTime":2879.9,"body":"is a whole other ball of wax"},{"speaker":"Chad Walters","startTime":2879.9,"endTime":2882.72,"body":"that's that brings its own"},{"speaker":"Chad Walters","startTime":2879.9,"endTime":2882.72,"body":"challenges. But, yeah, there's"},{"speaker":"Chad Walters","startTime":2882.72,"endTime":2884.94,"body":"a, there's a, there's a lot of"},{"speaker":"Chad Walters","startTime":2882.72,"endTime":2884.94,"body":"place to play within the"},{"speaker":"Chad Walters","startTime":2884.94,"endTime":2886.88,"body":"continuum between artist and"},{"speaker":"Chad Walters","startTime":2884.94,"endTime":2886.88,"body":"engineer."},{"speaker":"Aaron Moncur","startTime":2887.72,"endTime":2890.84,"body":"Great. All right,"},{"speaker":"Aaron Moncur","startTime":2887.72,"endTime":2890.84,"body":"Chad, I've got just one more"},{"speaker":"Aaron Moncur","startTime":2890.84,"endTime":2894.08,"body":"question for you, and then we'll"},{"speaker":"Aaron Moncur","startTime":2890.84,"endTime":2894.08,"body":"wrap this up here. So you've"},{"speaker":"Aaron Moncur","startTime":2894.08,"endTime":2898.2799999999997,"body":"been super generous sharing your"},{"speaker":"Aaron Moncur","startTime":2894.08,"endTime":2898.2799999999997,"body":"time and and background,"},{"speaker":"Aaron Moncur","startTime":2898.2799999999997,"endTime":2903.38,"body":"experience expertise with us."},{"speaker":"Aaron Moncur","startTime":2898.2799999999997,"endTime":2903.38,"body":"Thank you. One of my goals with"},{"speaker":"Aaron Moncur","startTime":2903.38,"endTime":2907.0,"body":"the podcast is to facilitate"},{"speaker":"Aaron Moncur","startTime":2903.38,"endTime":2907.0,"body":"connections between the"},{"speaker":"Aaron Moncur","startTime":2907.0,"endTime":2912.7,"body":"industry, and is there something"},{"speaker":"Aaron Moncur","startTime":2907.0,"endTime":2912.7,"body":"that you're working on right now"},{"speaker":"Aaron Moncur","startTime":2912.7599999999998,"endTime":2917.2599999999998,"body":"that perhaps a listener, someone"},{"speaker":"Aaron Moncur","startTime":2912.7599999999998,"endTime":2917.2599999999998,"body":"in our audience right now, could"},{"speaker":"Aaron Moncur","startTime":2917.2599999999998,"endTime":2920.98,"body":"help you with a person that"},{"speaker":"Aaron Moncur","startTime":2917.2599999999998,"endTime":2920.98,"body":"you're trying to meet"},{"speaker":"Aaron Moncur","startTime":2921.2799999999997,"endTime":2923.98,"body":"technology, you're trying to"},{"speaker":"Aaron Moncur","startTime":2921.2799999999997,"endTime":2923.98,"body":"understand a vendor, you're"},{"speaker":"Aaron Moncur","startTime":2923.98,"endTime":2925.72,"body":"trying to Find anything like"},{"speaker":"Aaron Moncur","startTime":2923.98,"endTime":2925.72,"body":"that?"},{"speaker":"Chad Walters","startTime":2926.5,"endTime":2929.88,"body":"Well, I do find"},{"speaker":"Chad Walters","startTime":2926.5,"endTime":2929.88,"body":"myself hanging out with a lot of"},{"speaker":"Chad Walters","startTime":2929.94,"endTime":2934.44,"body":"entrepreneurs lately. There's a"},{"speaker":"Chad Walters","startTime":2929.94,"endTime":2934.44,"body":"I'm in, I'm in the Raleigh area."},{"speaker":"Chad Walters","startTime":2934.44,"endTime":2937.98,"body":"There's a great ecosystem for"},{"speaker":"Chad Walters","startTime":2934.44,"endTime":2937.98,"body":"startups and entrepreneurialism,"},{"speaker":"Chad Walters","startTime":2937.98,"endTime":2941.1,"body":"and so, you know, I go out to a"},{"speaker":"Chad Walters","startTime":2937.98,"endTime":2941.1,"body":"lot of just social events and"},{"speaker":"Chad Walters","startTime":2941.1,"endTime":2943.86,"body":"meet people who and it's just"},{"speaker":"Chad Walters","startTime":2941.1,"endTime":2943.86,"body":"fun to sort of hang out in the"},{"speaker":"Chad Walters","startTime":2943.86,"endTime":2946.22,"body":"back of the room and hear people"},{"speaker":"Chad Walters","startTime":2943.86,"endTime":2946.22,"body":"talk about their problems and"},{"speaker":"Chad Walters","startTime":2946.22,"endTime":2949.34,"body":"just, you know, grab a drink and"},{"speaker":"Chad Walters","startTime":2946.22,"endTime":2949.34,"body":"have a conversation with people."},{"speaker":"Chad Walters","startTime":2949.58,"endTime":2956.06,"body":"I love to do that. I'm getting"},{"speaker":"Chad Walters","startTime":2949.58,"endTime":2956.06,"body":"more interested in the venture"},{"speaker":"Chad Walters","startTime":2956.06,"endTime":2959.0,"body":"capital space, because there's"},{"speaker":"Chad Walters","startTime":2956.06,"endTime":2959.0,"body":"an interesting intersection"},{"speaker":"Chad Walters","startTime":2959.0,"endTime":2963.38,"body":"where entrepreneurs who have a"},{"speaker":"Chad Walters","startTime":2959.0,"endTime":2963.38,"body":"really great idea but zero"},{"speaker":"Chad Walters","startTime":2963.38,"endTime":2966.04,"body":"experience in how to develop a"},{"speaker":"Chad Walters","startTime":2963.38,"endTime":2966.04,"body":"product, are looking for"},{"speaker":"Chad Walters","startTime":2966.04,"endTime":2968.98,"body":"funding, and then you've got,"},{"speaker":"Chad Walters","startTime":2966.04,"endTime":2968.98,"body":"you've got venture capital,"},{"speaker":"Chad Walters","startTime":2968.98,"endTime":2973.72,"body":"private equity for looking for"},{"speaker":"Chad Walters","startTime":2968.98,"endTime":2973.72,"body":"these, these founders and and,"},{"speaker":"Chad Walters","startTime":2973.7799999999997,"endTime":2976.72,"body":"but need some help understanding"},{"speaker":"Chad Walters","startTime":2973.7799999999997,"endTime":2976.72,"body":"what, what is the opportunity"},{"speaker":"Chad Walters","startTime":2976.72,"endTime":2981.46,"body":"they have. And so I'm really"},{"speaker":"Chad Walters","startTime":2976.72,"endTime":2981.46,"body":"curious about meeting more"},{"speaker":"Chad Walters","startTime":2981.46,"endTime":2985.42,"body":"people in the venture capital"},{"speaker":"Chad Walters","startTime":2981.46,"endTime":2985.42,"body":"space, probably med device, but"},{"speaker":"Chad Walters","startTime":2985.48,"endTime":2988.92,"body":"it, doesn't really matter to me"},{"speaker":"Chad Walters","startTime":2985.48,"endTime":2988.92,"body":"that, and I love making"},{"speaker":"Chad Walters","startTime":2988.92,"endTime":2992.34,"body":"connections in this"},{"speaker":"Chad Walters","startTime":2988.92,"endTime":2992.34,"body":"entrepreneurial space. So if"},{"speaker":"Chad Walters","startTime":2992.34,"endTime":2994.74,"body":"anybody has anybody, they think"},{"speaker":"Chad Walters","startTime":2992.34,"endTime":2994.74,"body":"I'd like, I'd love to talk to"},{"speaker":"Chad Walters","startTime":2994.74,"endTime":2996.96,"body":"you. I'd love to meet them and"},{"speaker":"Chad Walters","startTime":2994.74,"endTime":2996.96,"body":"spend some time chatting with"},{"speaker":"Chad Walters","startTime":2996.96,"endTime":2999.2999999999997,"body":"them, and they can, you can find"},{"speaker":"Chad Walters","startTime":2996.96,"endTime":2999.2999999999997,"body":"me on LinkedIn. Probably,"},{"speaker":"Chad Walters","startTime":2999.2999999999997,"endTime":3001.7599999999998,"body":"probably the easiest, terrific."},{"speaker":"Aaron Moncur","startTime":3001.7599999999998,"endTime":3004.58,"body":"So is that"},{"speaker":"Aaron Moncur","startTime":3001.7599999999998,"endTime":3004.58,"body":"entrepreneurs aren't"},{"speaker":"Aaron Moncur","startTime":3004.64,"endTime":3009.22,"body":"entrepreneurs generally an"},{"speaker":"Aaron Moncur","startTime":3004.64,"endTime":3009.22,"body":"introduction to or specifically,"},{"speaker":"Aaron Moncur","startTime":3009.7,"endTime":3014.02,"body":"venture capital, private equity"},{"speaker":"Aaron Moncur","startTime":3009.7,"endTime":3014.02,"body":"groups, or all of the above, I"},{"speaker":"Aaron Moncur","startTime":3014.02,"endTime":3014.5,"body":"would say all"},{"speaker":"Chad Walters","startTime":3014.5,"endTime":3016.54,"body":"of the above. I"},{"speaker":"Chad Walters","startTime":3014.5,"endTime":3016.54,"body":"still have a lot to learn about"},{"speaker":"Chad Walters","startTime":3016.54,"endTime":3019.9,"body":"venture capital, so I think"},{"speaker":"Chad Walters","startTime":3016.54,"endTime":3019.9,"body":"that'd be a that'd probably be"},{"speaker":"Chad Walters","startTime":3019.9,"endTime":3023.86,"body":"more of interest right now I get"},{"speaker":"Chad Walters","startTime":3019.9,"endTime":3023.86,"body":"to scratch that itch. I've been"},{"speaker":"Chad Walters","startTime":3023.86,"endTime":3030.06,"body":"mentoring students at UNC and NC"},{"speaker":"Chad Walters","startTime":3023.86,"endTime":3030.06,"body":"State here for 1516, years now."},{"speaker":"Chad Walters","startTime":3030.18,"endTime":3033.84,"body":"And it's really fun to help"},{"speaker":"Chad Walters","startTime":3030.18,"endTime":3033.84,"body":"people understand the new"},{"speaker":"Chad Walters","startTime":3033.84,"endTime":3036.96,"body":"process and and so doing that"},{"speaker":"Chad Walters","startTime":3033.84,"endTime":3036.96,"body":"with with older people who have"},{"speaker":"Chad Walters","startTime":3036.96,"endTime":3039.96,"body":"more experience still the same,"},{"speaker":"Chad Walters","startTime":3036.96,"endTime":3039.96,"body":"same itch get scratched, to be"},{"speaker":"Chad Walters","startTime":3039.96,"endTime":3043.08,"body":"able to just help people make"},{"speaker":"Chad Walters","startTime":3039.96,"endTime":3043.08,"body":"the right decision. And I feel"},{"speaker":"Chad Walters","startTime":3043.08,"endTime":3045.74,"body":"like I'm, I'm, I'm getting that"},{"speaker":"Chad Walters","startTime":3043.08,"endTime":3045.74,"body":"locally in Raleigh, which is"},{"speaker":"Chad Walters","startTime":3045.74,"endTime":3049.64,"body":"super cool socially, but I still"},{"speaker":"Chad Walters","startTime":3045.74,"endTime":3049.64,"body":"haven't talked enough VC yet. I"},{"speaker":"Chad Walters","startTime":3049.64,"endTime":3051.5,"body":"think I'd love to talk to more"},{"speaker":"Chad Walters","startTime":3049.64,"endTime":3051.5,"body":"people like that."},{"speaker":"Aaron Moncur","startTime":3052.16,"endTime":3054.92,"body":"Okay, great. So"},{"speaker":"Aaron Moncur","startTime":3052.16,"endTime":3054.92,"body":"all of you, dear listeners out"},{"speaker":"Aaron Moncur","startTime":3054.92,"endTime":3057.74,"body":"there, if you have connections"},{"speaker":"Aaron Moncur","startTime":3054.92,"endTime":3057.74,"body":"with VCs, please reach out to"},{"speaker":"Aaron Moncur","startTime":3057.74,"endTime":3063.68,"body":"Chad and make an introduction,"},{"speaker":"Aaron Moncur","startTime":3057.74,"endTime":3063.68,"body":"and let's use this platform to"},{"speaker":"Aaron Moncur","startTime":3063.68,"endTime":3066.22,"body":"make those connections and help"},{"speaker":"Aaron Moncur","startTime":3063.68,"endTime":3066.22,"body":"each other. I'd appreciate that."},{"speaker":"Aaron Moncur","startTime":3066.82,"endTime":3069.82,"body":"Okay, Chad, anything else that"},{"speaker":"Aaron Moncur","startTime":3066.82,"endTime":3069.82,"body":"we haven't talked about that you"},{"speaker":"Aaron Moncur","startTime":3069.82,"endTime":3072.88,"body":"think we should hit on before"},{"speaker":"Aaron Moncur","startTime":3069.82,"endTime":3072.88,"body":"winding up this episode?"},{"speaker":"Chad Walters","startTime":3073.48,"endTime":3074.7999999999997,"body":"Oh, man, I"},{"speaker":"Chad Walters","startTime":3073.48,"endTime":3074.7999999999997,"body":"appreciate you doing this."},{"speaker":"Chad Walters","startTime":3074.7999999999997,"endTime":3077.44,"body":"Though I'm creating a platform"},{"speaker":"Chad Walters","startTime":3074.7999999999997,"endTime":3077.44,"body":"that we can have these"},{"speaker":"Chad Walters","startTime":3077.44,"endTime":3080.2,"body":"conversations and enjoy talking"},{"speaker":"Chad Walters","startTime":3077.44,"endTime":3080.2,"body":"about what we do. I'd love to"},{"speaker":"Chad Walters","startTime":3080.2,"endTime":3082.6,"body":"spend some more time chatting"},{"speaker":"Chad Walters","startTime":3080.2,"endTime":3082.6,"body":"with you about your business in"},{"speaker":"Chad Walters","startTime":3082.6,"endTime":3085.36,"body":"one day and talking about what"},{"speaker":"Chad Walters","startTime":3082.6,"endTime":3085.36,"body":"you do too. But no, I think."},{"speaker":"Chad Walters","startTime":3085.56,"endTime":3087.36,"body":"We've covered a lot in a short"},{"speaker":"Chad Walters","startTime":3085.56,"endTime":3087.36,"body":"amount of time."},{"speaker":"Aaron Moncur","startTime":3087.84,"endTime":3090.0,"body":"Okay, terrific,"},{"speaker":"Aaron Moncur","startTime":3087.84,"endTime":3090.0,"body":"Chad, thank you so much for"},{"speaker":"Aaron Moncur","startTime":3090.0,"endTime":3095.04,"body":"being with us today. You're"},{"speaker":"Aaron Moncur","startTime":3090.0,"endTime":3095.04,"body":"welcome. I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3095.2799999999997,"endTime":3098.7,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":3095.2799999999997,"endTime":3098.7,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3098.7,"endTime":3101.94,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3098.7,"endTime":3101.94,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":3101.94,"endTime":3105.42,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3101.94,"endTime":3105.42,"body":"expertise developing advanced"},{"speaker":"Aaron Moncur","startTime":3105.42,"endTime":3109.2799999999997,"body":"manufacturing processes,"},{"speaker":"Aaron Moncur","startTime":3105.42,"endTime":3109.2799999999997,"body":"automated machines and custom"},{"speaker":"Aaron Moncur","startTime":3109.2799999999997,"endTime":3112.4,"body":"fixtures, complemented with"},{"speaker":"Aaron Moncur","startTime":3109.2799999999997,"endTime":3112.4,"body":"product design and R and D"},{"speaker":"Aaron Moncur","startTime":3112.4,"endTime":3118.16,"body":"services. Visit us at Team"},{"speaker":"Aaron Moncur","startTime":3112.4,"endTime":3118.16,"body":"pipeline.us. To join a vibrant"},{"speaker":"Aaron Moncur","startTime":3118.16,"endTime":3123.02,"body":"community of engineers online."},{"speaker":"Aaron Moncur","startTime":3118.16,"endTime":3123.02,"body":"Visit the wave. Dot engineer,"},{"speaker":"Aaron Moncur","startTime":3123.08,"endTime":3124.2799999999997,"body":"thank you for listening. You"},{"speaker":"Aaron Moncur","startTime":3130.36,"endTime":3135.22,"body":"I, being an engineer, has more"},{"speaker":"Aaron Moncur","startTime":3130.36,"endTime":3135.22,"body":"than 300 episodes, and you don't"},{"speaker":"Aaron Moncur","startTime":3135.22,"endTime":3138.46,"body":"have to listen to them in order."},{"speaker":"Aaron Moncur","startTime":3135.22,"endTime":3138.46,"body":"If you're dealing with a"},{"speaker":"Aaron Moncur","startTime":3138.46,"endTime":3141.52,"body":"specific challenge right now,"},{"speaker":"Aaron Moncur","startTime":3138.46,"endTime":3141.52,"body":"there's a good chance we've"},{"speaker":"Aaron Moncur","startTime":3141.52,"endTime":3144.94,"body":"already interviewed an engineer"},{"speaker":"Aaron Moncur","startTime":3141.52,"endTime":3144.94,"body":"who's been through it. You can"},{"speaker":"Aaron Moncur","startTime":3144.94,"endTime":3148.86,"body":"jump around, search by topic and"},{"speaker":"Aaron Moncur","startTime":3144.94,"endTime":3148.86,"body":"listen to what's most relevant"},{"speaker":"Aaron Moncur","startTime":3148.86,"endTime":3151.2599999999998,"body":"to you. See you on the next"},{"speaker":"Aaron Moncur","startTime":3148.86,"endTime":3151.2599999999998,"body":"episode, you."}]}