{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":13.62,"endTime":16.62,"body":"Welcome to the"},{"speaker":"Aaron Moncur","startTime":13.62,"endTime":16.62,"body":"being an engineer Podcast."},{"speaker":"Aaron Moncur","startTime":16.83,"endTime":22.71,"body":"Today, our guest is Brian"},{"speaker":"Aaron Moncur","startTime":16.83,"endTime":22.71,"body":"Foster, who is VP of human"},{"speaker":"Aaron Moncur","startTime":22.71,"endTime":27.33,"body":"factors at research collective."},{"speaker":"Aaron Moncur","startTime":22.71,"endTime":27.33,"body":"Brian, thank you so much for"},{"speaker":"Aaron Moncur","startTime":27.33,"endTime":28.38,"body":"being on the show today."},{"speaker":"Bryant Foster","startTime":28.77,"endTime":30.72,"body":"Yeah, thanks for"},{"speaker":"Bryant Foster","startTime":28.77,"endTime":30.72,"body":"having me. Glad to be here."},{"speaker":"Aaron Moncur","startTime":31.83,"endTime":37.02,"body":"Cool. So, Bryant,"},{"speaker":"Aaron Moncur","startTime":31.83,"endTime":37.02,"body":"let's see, I just mentioned VP"},{"speaker":"Aaron Moncur","startTime":37.02,"endTime":40.38,"body":"of human factors, he works at a"},{"speaker":"Aaron Moncur","startTime":37.02,"endTime":40.38,"body":"company called research"},{"speaker":"Aaron Moncur","startTime":40.38,"endTime":45.81,"body":"collective. And he's held"},{"speaker":"Aaron Moncur","startTime":40.38,"endTime":45.81,"body":"several positions in the past,"},{"speaker":"Aaron Moncur","startTime":47.19,"endTime":53.16,"body":"from from Google to faculty"},{"speaker":"Aaron Moncur","startTime":47.19,"endTime":53.16,"body":"member at ASU. And now to his"},{"speaker":"Aaron Moncur","startTime":53.16,"endTime":57.21,"body":"current position here at"},{"speaker":"Aaron Moncur","startTime":53.16,"endTime":57.21,"body":"research collective. Bryant, so"},{"speaker":"Aaron Moncur","startTime":58.14,"endTime":63.36,"body":"I'm an engineer. And I've worked"},{"speaker":"Aaron Moncur","startTime":58.14,"endTime":63.36,"body":"with a lot of engineers over the"},{"speaker":"Aaron Moncur","startTime":63.36,"endTime":68.1,"body":"past 1520 years. And I have"},{"speaker":"Aaron Moncur","startTime":63.36,"endTime":68.1,"body":"actually never worked with a"},{"speaker":"Aaron Moncur","startTime":68.13,"endTime":72.33,"body":"human factors designer or"},{"speaker":"Aaron Moncur","startTime":68.13,"endTime":72.33,"body":"scientist. And I think that"},{"speaker":"Aaron Moncur","startTime":72.33,"endTime":76.14,"body":"that's probably the case for a"},{"speaker":"Aaron Moncur","startTime":72.33,"endTime":76.14,"body":"lot of engineers out there. Can"},{"speaker":"Aaron Moncur","startTime":76.14,"endTime":79.56,"body":"you just maybe spend a couple of"},{"speaker":"Aaron Moncur","startTime":76.14,"endTime":79.56,"body":"minutes going over? What is the"},{"speaker":"Aaron Moncur","startTime":79.56,"endTime":84.57,"body":"field of human factors? What did"},{"speaker":"Aaron Moncur","startTime":79.56,"endTime":84.57,"body":"you guys do? And we'll just"},{"speaker":"Aaron Moncur","startTime":84.57,"endTime":85.41,"body":"start start there."},{"speaker":"Bryant Foster","startTime":86.129,"endTime":91.019,"body":"All right. So"},{"speaker":"Bryant Foster","startTime":86.129,"endTime":91.019,"body":"see, I mean, human factors, a"},{"speaker":"Bryant Foster","startTime":91.019,"endTime":95.579,"body":"lot of times there is positions,"},{"speaker":"Bryant Foster","startTime":91.019,"endTime":95.579,"body":"called Human Factors, engineers,"},{"speaker":"Bryant Foster","startTime":95.579,"endTime":99.269,"body":"or usability engineers. It's a"},{"speaker":"Bryant Foster","startTime":95.579,"endTime":99.269,"body":"little bit of a misnomer, I"},{"speaker":"Bryant Foster","startTime":99.269,"endTime":103.439,"body":"think, though, you know, because"},{"speaker":"Bryant Foster","startTime":99.269,"endTime":103.439,"body":"it's, we definitely don't follow"},{"speaker":"Bryant Foster","startTime":103.649,"endTime":107.429,"body":"a lot of times the typical"},{"speaker":"Bryant Foster","startTime":103.649,"endTime":107.429,"body":"engineering, schooling and"},{"speaker":"Bryant Foster","startTime":107.429,"endTime":114.119,"body":"background. So most people that"},{"speaker":"Bryant Foster","startTime":107.429,"endTime":114.119,"body":"get into human factors. Well,"},{"speaker":"Bryant Foster","startTime":114.119,"endTime":116.249,"body":"there's, you can come in kind"},{"speaker":"Bryant Foster","startTime":114.119,"endTime":116.249,"body":"of, from a lot of ways, but"},{"speaker":"Bryant Foster","startTime":116.249,"endTime":120.539,"body":"there's a few that are kind of"},{"speaker":"Bryant Foster","startTime":116.249,"endTime":120.539,"body":"the main paths into human"},{"speaker":"Bryant Foster","startTime":120.539,"endTime":126.989,"body":"factors. One is psychology. So"},{"speaker":"Bryant Foster","startTime":120.539,"endTime":126.989,"body":"people studying psychology, they"},{"speaker":"Bryant Foster","startTime":126.989,"endTime":132.029,"body":"like learning about people and"},{"speaker":"Bryant Foster","startTime":126.989,"endTime":132.029,"body":"how we learn and how we make"},{"speaker":"Bryant Foster","startTime":132.029,"endTime":136.319,"body":"decisions, and you know, our"},{"speaker":"Bryant Foster","startTime":132.029,"endTime":136.319,"body":"abilities and limitations, they"},{"speaker":"Bryant Foster","startTime":136.319,"endTime":139.409,"body":"like learning about that stuff."},{"speaker":"Bryant Foster","startTime":136.319,"endTime":139.409,"body":"And then they when it comes time"},{"speaker":"Bryant Foster","startTime":139.409,"endTime":141.509,"body":"to kind of figuring out what"},{"speaker":"Bryant Foster","startTime":139.409,"endTime":141.509,"body":"kind of career there could be in"},{"speaker":"Bryant Foster","startTime":141.509,"endTime":144.899,"body":"this, you know, counseling is"},{"speaker":"Bryant Foster","startTime":141.509,"endTime":144.899,"body":"always the one that comes to"},{"speaker":"Bryant Foster","startTime":144.899,"endTime":148.739,"body":"mind first. And so if you're,"},{"speaker":"Bryant Foster","startTime":144.899,"endTime":148.739,"body":"you don't want to do that, you"},{"speaker":"Bryant Foster","startTime":148.739,"endTime":151.169,"body":"find out, there's a lot of"},{"speaker":"Bryant Foster","startTime":148.739,"endTime":151.169,"body":"different things you can do with"},{"speaker":"Bryant Foster","startTime":151.169,"endTime":154.139,"body":"psychology, and one of them is"},{"speaker":"Bryant Foster","startTime":151.169,"endTime":154.139,"body":"applying these things we know"},{"speaker":"Bryant Foster","startTime":154.139,"endTime":160.109,"body":"about people to the design of"},{"speaker":"Bryant Foster","startTime":154.139,"endTime":160.109,"body":"products. And so that's, you"},{"speaker":"Bryant Foster","startTime":160.109,"endTime":165.059,"body":"know, that's kind of how I did"},{"speaker":"Bryant Foster","startTime":160.109,"endTime":165.059,"body":"this. I did a bachelor's degree"},{"speaker":"Bryant Foster","startTime":165.059,"endTime":169.259,"body":"in Spanish, didn't really want"},{"speaker":"Bryant Foster","startTime":165.059,"endTime":169.259,"body":"to teach Spanish or didn't know"},{"speaker":"Bryant Foster","startTime":169.259,"endTime":172.949,"body":"what I was gonna do with that,"},{"speaker":"Bryant Foster","startTime":169.259,"endTime":172.949,"body":"but ended up finding about"},{"speaker":"Bryant Foster","startTime":172.979,"endTime":175.919,"body":"finding out about human factors"},{"speaker":"Bryant Foster","startTime":172.979,"endTime":175.919,"body":"went through a psychology"},{"speaker":"Bryant Foster","startTime":175.919,"endTime":180.599,"body":"program at Arizona State that"},{"speaker":"Bryant Foster","startTime":175.919,"endTime":180.599,"body":"specialized in this. And that's"},{"speaker":"Bryant Foster","startTime":180.599,"endTime":184.349,"body":"kind of how I got into it. Other"},{"speaker":"Bryant Foster","startTime":180.599,"endTime":184.349,"body":"people will come in through"},{"speaker":"Bryant Foster","startTime":184.349,"endTime":187.859,"body":"design, so if they're interested"},{"speaker":"Bryant Foster","startTime":184.349,"endTime":187.859,"body":"in design, maybe they're real"},{"speaker":"Bryant Foster","startTime":187.919,"endTime":192.329,"body":"talented in that. And then they"},{"speaker":"Bryant Foster","startTime":187.919,"endTime":192.329,"body":"kind of get real excited about,"},{"speaker":"Bryant Foster","startTime":192.329,"endTime":196.109,"body":"okay, how do I make my designs"},{"speaker":"Bryant Foster","startTime":192.329,"endTime":196.109,"body":"really user friendly or usable."},{"speaker":"Bryant Foster","startTime":196.739,"endTime":200.729,"body":"So they kind of will focus then"},{"speaker":"Bryant Foster","startTime":196.739,"endTime":200.729,"body":"on human factors or usability."},{"speaker":"Bryant Foster","startTime":201.209,"endTime":204.059,"body":"And then the other is"},{"speaker":"Bryant Foster","startTime":201.209,"endTime":204.059,"body":"engineering, a lot of times,"},{"speaker":"Bryant Foster","startTime":204.089,"endTime":208.499,"body":"especially in medical devices,"},{"speaker":"Bryant Foster","startTime":204.089,"endTime":208.499,"body":"biomedical engineers, will, you"},{"speaker":"Bryant Foster","startTime":208.499,"endTime":211.589,"body":"know, kind of pick up on this,"},{"speaker":"Bryant Foster","startTime":208.499,"endTime":211.589,"body":"and sometimes even once they're"},{"speaker":"Bryant Foster","startTime":211.589,"endTime":214.559,"body":"in their career, kind of switch"},{"speaker":"Bryant Foster","startTime":211.589,"endTime":214.559,"body":"over and start focusing on human"},{"speaker":"Bryant Foster","startTime":214.559,"endTime":219.119,"body":"factors or sometimes while"},{"speaker":"Bryant Foster","startTime":214.559,"endTime":219.119,"body":"they're in school. But those,"},{"speaker":"Bryant Foster","startTime":219.149,"endTime":222.029,"body":"you know, and it's nice, because"},{"speaker":"Bryant Foster","startTime":219.149,"endTime":222.029,"body":"in the field, we now have"},{"speaker":"Bryant Foster","startTime":222.329,"endTime":226.169,"body":"backgrounds for people with"},{"speaker":"Bryant Foster","startTime":222.329,"endTime":226.169,"body":"different skill sets. And so you"},{"speaker":"Bryant Foster","startTime":226.169,"endTime":229.139,"body":"know, you've got some"},{"speaker":"Bryant Foster","startTime":226.169,"endTime":229.139,"body":"engineering knowledge, some real"},{"speaker":"Bryant Foster","startTime":229.139,"endTime":233.579,"body":"heavy, you know, psychology"},{"speaker":"Bryant Foster","startTime":229.139,"endTime":233.579,"body":"design, and all of us, at the"},{"speaker":"Bryant Foster","startTime":233.579,"endTime":237.209,"body":"end of the day, our main, the"},{"speaker":"Bryant Foster","startTime":233.579,"endTime":237.209,"body":"thing that gets us most excited"},{"speaker":"Bryant Foster","startTime":237.209,"endTime":241.559,"body":"is applying what we know from"},{"speaker":"Bryant Foster","startTime":237.209,"endTime":241.559,"body":"one of these fields to people,"},{"speaker":"Bryant Foster","startTime":241.649,"endTime":245.069,"body":"and how, how people are going to"},{"speaker":"Bryant Foster","startTime":241.649,"endTime":245.069,"body":"end up interacting with the"},{"speaker":"Bryant Foster","startTime":245.069,"endTime":246.419,"body":"things that are being made."},{"speaker":"Aaron Moncur","startTime":247.77,"endTime":252.87,"body":"Cool. So when I"},{"speaker":"Aaron Moncur","startTime":247.77,"endTime":252.87,"body":"used to think of human factors,"},{"speaker":"Aaron Moncur","startTime":252.87,"endTime":258.42,"body":"I naively probably just thought,"},{"speaker":"Aaron Moncur","startTime":252.87,"endTime":258.42,"body":"ergonomics, you know, fit well"},{"speaker":"Aaron Moncur","startTime":258.42,"endTime":262.53,"body":"in someone's hand. Basically,"},{"speaker":"Aaron Moncur","startTime":258.42,"endTime":262.53,"body":"what you're saying is that human"},{"speaker":"Aaron Moncur","startTime":262.53,"endTime":266.43,"body":"factors is a lot more than just"},{"speaker":"Aaron Moncur","startTime":262.53,"endTime":266.43,"body":"ergonomics, there's this human"},{"speaker":"Aaron Moncur","startTime":266.43,"endTime":270.99,"body":"psychology and involved Is that"},{"speaker":"Aaron Moncur","startTime":266.43,"endTime":270.99,"body":"Is that accurate?"},{"speaker":"Bryant Foster","startTime":272.22,"endTime":275.55,"body":"It is. Yeah, so"},{"speaker":"Bryant Foster","startTime":272.22,"endTime":275.55,"body":"ergonomics is another kind of"},{"speaker":"Bryant Foster","startTime":275.55,"endTime":278.61,"body":"area and it depends a lot of"},{"speaker":"Bryant Foster","startTime":275.55,"endTime":278.61,"body":"times where you are in the"},{"speaker":"Bryant Foster","startTime":278.61,"endTime":283.71,"body":"world. Sometimes they're, you"},{"speaker":"Bryant Foster","startTime":278.61,"endTime":283.71,"body":"know, in the Europe, they might"},{"speaker":"Bryant Foster","startTime":283.71,"endTime":288.3,"body":"use ergonomics, more than the"},{"speaker":"Bryant Foster","startTime":283.71,"endTime":288.3,"body":"US. Ergonomics tends to be kind"},{"speaker":"Bryant Foster","startTime":288.3,"endTime":291.84,"body":"of associated now more with"},{"speaker":"Bryant Foster","startTime":288.3,"endTime":291.84,"body":"physical design, and a lot of"},{"speaker":"Bryant Foster","startTime":291.84,"endTime":297.36,"body":"times like office design, chairs"},{"speaker":"Bryant Foster","startTime":291.84,"endTime":297.36,"body":"and equipment. But it's another"},{"speaker":"Bryant Foster","startTime":297.36,"endTime":301.68,"body":"area that's just interested in"},{"speaker":"Bryant Foster","startTime":297.36,"endTime":301.68,"body":"Designing for the fit, proper"},{"speaker":"Bryant Foster","startTime":301.68,"endTime":305.01,"body":"fit with the people that are"},{"speaker":"Bryant Foster","startTime":301.68,"endTime":305.01,"body":"going to be using the products."},{"speaker":"Aaron Moncur","startTime":305.94,"endTime":309.81,"body":"Okay, cool. I read"},{"speaker":"Aaron Moncur","startTime":305.94,"endTime":309.81,"body":"on this on your LinkedIn page,"},{"speaker":"Aaron Moncur","startTime":309.81,"endTime":312.51,"body":"something that that I wanted to"},{"speaker":"Aaron Moncur","startTime":309.81,"endTime":312.51,"body":"read here and maybe get some"},{"speaker":"Aaron Moncur","startTime":312.51,"endTime":315.21,"body":"feedback from you because it"},{"speaker":"Aaron Moncur","startTime":312.51,"endTime":315.21,"body":"sounded like a really cool"},{"speaker":"Aaron Moncur","startTime":315.21,"endTime":320.94,"body":"project. So what it says is,"},{"speaker":"Aaron Moncur","startTime":315.21,"endTime":320.94,"body":"this is one of the roles that"},{"speaker":"Aaron Moncur","startTime":320.94,"endTime":324.45,"body":"you had in the past, collected"},{"speaker":"Aaron Moncur","startTime":320.94,"endTime":324.45,"body":"emplacement recognition of"},{"speaker":"Aaron Moncur","startTime":324.48,"endTime":330.24,"body":"improvised explosive device"},{"speaker":"Aaron Moncur","startTime":324.48,"endTime":330.24,"body":"knowledge from US Army unmanned"},{"speaker":"Aaron Moncur","startTime":330.27,"endTime":334.41,"body":"aerial vehicle sensor operators"},{"speaker":"Aaron Moncur","startTime":330.27,"endTime":334.41,"body":"to design a realistic scenario"},{"speaker":"Aaron Moncur","startTime":334.41,"endTime":340.23,"body":"based training simulation. There"},{"speaker":"Aaron Moncur","startTime":334.41,"endTime":340.23,"body":"are so many really cool words in"},{"speaker":"Aaron Moncur","startTime":340.23,"endTime":344.01,"body":"there. Can you tell us a little"},{"speaker":"Aaron Moncur","startTime":340.23,"endTime":344.01,"body":"bit about about that experience"},{"speaker":"Aaron Moncur","startTime":344.01,"endTime":345.69,"body":"and what you did there?"},{"speaker":"Bryant Foster","startTime":346.23,"endTime":349.2,"body":"Yeah, that's"},{"speaker":"Bryant Foster","startTime":346.23,"endTime":349.2,"body":"interesting, I hadn't read that"},{"speaker":"Bryant Foster","startTime":349.2,"endTime":354.12,"body":"in a long time. Probably trying"},{"speaker":"Bryant Foster","startTime":349.2,"endTime":354.12,"body":"to sound cooler than I then"},{"speaker":"Bryant Foster","startTime":354.12,"endTime":360.21,"body":"actually was more or so the, it"},{"speaker":"Bryant Foster","startTime":354.12,"endTime":360.21,"body":"was actually a really cool"},{"speaker":"Bryant Foster","startTime":360.21,"endTime":364.26,"body":"project. Right? When I started"},{"speaker":"Bryant Foster","startTime":360.21,"endTime":364.26,"body":"grad school, I, I was able to"},{"speaker":"Bryant Foster","startTime":364.26,"endTime":369.9,"body":"join up with a team that was"},{"speaker":"Bryant Foster","startTime":364.26,"endTime":369.9,"body":"working with the army, based in"},{"speaker":"Bryant Foster","startTime":369.9,"endTime":375.78,"body":"Fort Huachuca, Arizona, doing"},{"speaker":"Bryant Foster","startTime":369.9,"endTime":375.78,"body":"working with a team that flew"},{"speaker":"Bryant Foster","startTime":376.35,"endTime":382.29,"body":"drones, the unmanned aircraft."},{"speaker":"Bryant Foster","startTime":376.35,"endTime":382.29,"body":"And so our focus was, you know,"},{"speaker":"Bryant Foster","startTime":382.29,"endTime":385.02,"body":"a lot of times it's on the"},{"speaker":"Bryant Foster","startTime":382.29,"endTime":385.02,"body":"technology, and how to make the"},{"speaker":"Bryant Foster","startTime":385.02,"endTime":389.19,"body":"drones, you know, faster,"},{"speaker":"Bryant Foster","startTime":385.02,"endTime":389.19,"body":"quieter, all these sorts of"},{"speaker":"Bryant Foster","startTime":389.19,"endTime":392.97,"body":"things. And there's a lot of"},{"speaker":"Bryant Foster","startTime":389.19,"endTime":392.97,"body":"work that goes into the pilots"},{"speaker":"Bryant Foster","startTime":392.97,"endTime":396.45,"body":"that are actually flying these."},{"speaker":"Bryant Foster","startTime":392.97,"endTime":396.45,"body":"And we were looking at, you"},{"speaker":"Bryant Foster","startTime":396.45,"endTime":399.93,"body":"know, what are the cues that the"},{"speaker":"Bryant Foster","startTime":396.45,"endTime":399.93,"body":"pilots are looking for when"},{"speaker":"Bryant Foster","startTime":399.93,"endTime":406.38,"body":"they're scanning, you know, an"},{"speaker":"Bryant Foster","startTime":399.93,"endTime":406.38,"body":"area. So we interviewed a lot of"},{"speaker":"Bryant Foster","startTime":406.38,"endTime":410.94,"body":"these pilots down at Fort"},{"speaker":"Bryant Foster","startTime":406.38,"endTime":410.94,"body":"Huachuca, and found some really"},{"speaker":"Bryant Foster","startTime":410.94,"endTime":415.44,"body":"interesting things about kind of"},{"speaker":"Bryant Foster","startTime":410.94,"endTime":415.44,"body":"the these little cues, they"},{"speaker":"Bryant Foster","startTime":415.44,"endTime":419.76,"body":"would pick up on that, you know,"},{"speaker":"Bryant Foster","startTime":415.44,"endTime":419.76,"body":"you or I an untrained eye would"},{"speaker":"Bryant Foster","startTime":419.76,"endTime":423.54,"body":"not even notice, but things"},{"speaker":"Bryant Foster","startTime":419.76,"endTime":423.54,"body":"with, you know, a car being"},{"speaker":"Bryant Foster","startTime":424.02,"endTime":426.78,"body":"positioned a little bit"},{"speaker":"Bryant Foster","startTime":424.02,"endTime":426.78,"body":"differently one day to the next,"},{"speaker":"Bryant Foster","startTime":427.44,"endTime":431.88,"body":"or, you know, a door that's"},{"speaker":"Bryant Foster","startTime":427.44,"endTime":431.88,"body":"open, that usually isn't, or"},{"speaker":"Bryant Foster","startTime":431.88,"endTime":434.94,"body":"some just crazy little things,"},{"speaker":"Bryant Foster","startTime":431.88,"endTime":434.94,"body":"and they would pick up on these"},{"speaker":"Bryant Foster","startTime":434.94,"endTime":438.6,"body":"things and be able to tell if"},{"speaker":"Bryant Foster","startTime":434.94,"endTime":438.6,"body":"these were threats. So what we"},{"speaker":"Bryant Foster","startTime":438.6,"endTime":444.78,"body":"did was made a simulation, that"},{"speaker":"Bryant Foster","startTime":438.6,"endTime":444.78,"body":"they could kind of fly over"},{"speaker":"Bryant Foster","startTime":444.96,"endTime":449.4,"body":"simulated. And we track we used"},{"speaker":"Bryant Foster","startTime":444.96,"endTime":449.4,"body":"eye tracking to look at where"},{"speaker":"Bryant Foster","startTime":449.4,"endTime":454.5,"body":"they looked in that in their"},{"speaker":"Bryant Foster","startTime":449.4,"endTime":454.5,"body":"field, to help us kind of"},{"speaker":"Bryant Foster","startTime":454.53,"endTime":457.74,"body":"augment what we learned from"},{"speaker":"Bryant Foster","startTime":454.53,"endTime":457.74,"body":"them in our interviews, to see,"},{"speaker":"Bryant Foster","startTime":457.74,"endTime":462.03,"body":"okay, are their gaze patterns,"},{"speaker":"Bryant Foster","startTime":457.74,"endTime":462.03,"body":"you know, when they're tracking"},{"speaker":"Bryant Foster","startTime":462.03,"endTime":464.37,"body":"and looking at these areas, kind"},{"speaker":"Bryant Foster","startTime":462.03,"endTime":464.37,"body":"of matching up with what they're"},{"speaker":"Bryant Foster","startTime":464.37,"endTime":468.09,"body":"saying the things they're"},{"speaker":"Bryant Foster","startTime":464.37,"endTime":468.09,"body":"attending to. And so we were"},{"speaker":"Bryant Foster","startTime":468.09,"endTime":472.92,"body":"able to create heat maps with"},{"speaker":"Bryant Foster","startTime":468.09,"endTime":472.92,"body":"these eye tracking charts, and"},{"speaker":"Bryant Foster","startTime":472.92,"endTime":475.23,"body":"see really some interesting"},{"speaker":"Bryant Foster","startTime":472.92,"endTime":475.23,"body":"things when you look at, you"},{"speaker":"Bryant Foster","startTime":475.23,"endTime":478.98,"body":"know, what a trained pilot looks"},{"speaker":"Bryant Foster","startTime":475.23,"endTime":478.98,"body":"at compared to one of the"},{"speaker":"Bryant Foster","startTime":478.98,"endTime":482.28,"body":"students that we had run through"},{"speaker":"Bryant Foster","startTime":478.98,"endTime":482.28,"body":"it, very different patterns."},{"speaker":"Bryant Foster","startTime":482.58,"endTime":486.75,"body":"And, and kind of the other"},{"speaker":"Bryant Foster","startTime":482.58,"endTime":486.75,"body":"things that we're attending to."},{"speaker":"Aaron Moncur","startTime":487.11,"endTime":489.9,"body":"That is very cool."},{"speaker":"Aaron Moncur","startTime":487.11,"endTime":489.9,"body":"And it brings up another"},{"speaker":"Aaron Moncur","startTime":489.9,"endTime":494.64,"body":"question. You mentioned, like"},{"speaker":"Aaron Moncur","startTime":489.9,"endTime":494.64,"body":"data, you know, eye tracking"},{"speaker":"Aaron Moncur","startTime":494.64,"endTime":499.29,"body":"software and gathering that kind"},{"speaker":"Aaron Moncur","startTime":494.64,"endTime":499.29,"body":"of data. How much of a role does"},{"speaker":"Aaron Moncur","startTime":499.32,"endTime":506.13,"body":"data play in humans factors, as"},{"speaker":"Aaron Moncur","startTime":499.32,"endTime":506.13,"body":"opposed to? I'm not even sure"},{"speaker":"Aaron Moncur","startTime":506.13,"endTime":509.43,"body":"what what to call it just kind"},{"speaker":"Aaron Moncur","startTime":506.13,"endTime":509.43,"body":"of subject is subjective"},{"speaker":"Aaron Moncur","startTime":509.43,"endTime":510.36,"body":"observation."},{"speaker":"Bryant Foster","startTime":511.74,"endTime":514.89,"body":"Yeah, so great"},{"speaker":"Bryant Foster","startTime":511.74,"endTime":514.89,"body":"question. And we try to use it"},{"speaker":"Bryant Foster","startTime":514.89,"endTime":519.36,"body":"more and more, especially as"},{"speaker":"Bryant Foster","startTime":514.89,"endTime":519.36,"body":"technology improves. But, you"},{"speaker":"Bryant Foster","startTime":519.36,"endTime":522.63,"body":"know, if you if you look at the"},{"speaker":"Bryant Foster","startTime":519.36,"endTime":522.63,"body":"way you can learn about how"},{"speaker":"Bryant Foster","startTime":522.63,"endTime":525.0,"body":"someone interacts with"},{"speaker":"Bryant Foster","startTime":522.63,"endTime":525.0,"body":"something, or their experience"},{"speaker":"Bryant Foster","startTime":525.0,"endTime":529.41,"body":"with it, you can interview them."},{"speaker":"Bryant Foster","startTime":525.0,"endTime":529.41,"body":"And that's pretty popular, and,"},{"speaker":"Bryant Foster","startTime":529.8,"endTime":533.82,"body":"you know, like market research"},{"speaker":"Bryant Foster","startTime":529.8,"endTime":533.82,"body":"and things, focus groups, you"},{"speaker":"Bryant Foster","startTime":533.82,"endTime":537.21,"body":"know, one on one discussions,"},{"speaker":"Bryant Foster","startTime":533.82,"endTime":537.21,"body":"interviews, and, you know, they"},{"speaker":"Bryant Foster","startTime":537.21,"endTime":540.24,"body":"can tell you a lot about what"},{"speaker":"Bryant Foster","startTime":537.21,"endTime":540.24,"body":"they like, what they don't, you"},{"speaker":"Bryant Foster","startTime":540.24,"endTime":544.26,"body":"know, what's good and what's"},{"speaker":"Bryant Foster","startTime":540.24,"endTime":544.26,"body":"bad. But if you rely only on"},{"speaker":"Bryant Foster","startTime":544.26,"endTime":547.8,"body":"that, you miss out on some of"},{"speaker":"Bryant Foster","startTime":544.26,"endTime":547.8,"body":"the things that you can get by"},{"speaker":"Bryant Foster","startTime":547.83,"endTime":553.08,"body":"watching them use product,"},{"speaker":"Bryant Foster","startTime":547.83,"endTime":553.08,"body":"because it might be that they've"},{"speaker":"Bryant Foster","startTime":553.08,"endTime":555.45,"body":"developed, you know, they're"},{"speaker":"Bryant Foster","startTime":553.08,"endTime":555.45,"body":"experienced, and now they've"},{"speaker":"Bryant Foster","startTime":555.45,"endTime":560.31,"body":"developed some work around that"},{"speaker":"Bryant Foster","startTime":555.45,"endTime":560.31,"body":"to them now is very easy. But"},{"speaker":"Bryant Foster","startTime":560.31,"endTime":563.1,"body":"you would, you would not want to"},{"speaker":"Bryant Foster","startTime":560.31,"endTime":563.1,"body":"necessarily put that in the"},{"speaker":"Bryant Foster","startTime":563.1,"endTime":565.44,"body":"hands of someone who isn't"},{"speaker":"Bryant Foster","startTime":563.1,"endTime":565.44,"body":"experienced. And so maybe"},{"speaker":"Bryant Foster","startTime":565.44,"endTime":568.17,"body":"there's some things you can"},{"speaker":"Bryant Foster","startTime":565.44,"endTime":568.17,"body":"learn about how to improve that"},{"speaker":"Bryant Foster","startTime":568.17,"endTime":572.1,"body":"for the naive user. So then we"},{"speaker":"Bryant Foster","startTime":568.17,"endTime":572.1,"body":"would add in, you know,"},{"speaker":"Bryant Foster","startTime":572.58,"endTime":578.25,"body":"observation and performance to"},{"speaker":"Bryant Foster","startTime":572.58,"endTime":578.25,"body":"that. Another area would be the"},{"speaker":"Bryant Foster","startTime":578.25,"endTime":582.33,"body":"eye tracking, so or any type of"},{"speaker":"Bryant Foster","startTime":578.25,"endTime":582.33,"body":"biometric things like heart rate"},{"speaker":"Bryant Foster","startTime":582.36,"endTime":588.81,"body":"variability, the galvanic skin"},{"speaker":"Bryant Foster","startTime":582.36,"endTime":588.81,"body":"response, so, you know, it's the"},{"speaker":"Bryant Foster","startTime":588.84,"endTime":591.6,"body":"technology used in lie"},{"speaker":"Bryant Foster","startTime":588.84,"endTime":591.6,"body":"detectors, we sweat a little bit"},{"speaker":"Bryant Foster","startTime":591.6,"endTime":594.6,"body":"in our fingertips and our toes"},{"speaker":"Bryant Foster","startTime":591.6,"endTime":594.6,"body":"and kind of everywhere, when"},{"speaker":"Bryant Foster","startTime":594.78,"endTime":599.04,"body":"when we're stressed or our you"},{"speaker":"Bryant Foster","startTime":594.78,"endTime":599.04,"body":"know, our workload is going up"},{"speaker":"Bryant Foster","startTime":599.04,"endTime":601.95,"body":"or we're using you know,"},{"speaker":"Bryant Foster","startTime":599.04,"endTime":601.95,"body":"brainpower. So if you use those"},{"speaker":"Bryant Foster","startTime":601.95,"endTime":605.52,"body":"things, along with your"},{"speaker":"Bryant Foster","startTime":601.95,"endTime":605.52,"body":"observations and your"},{"speaker":"Bryant Foster","startTime":605.94,"endTime":610.68,"body":"interviews, you can see, okay,"},{"speaker":"Bryant Foster","startTime":605.94,"endTime":610.68,"body":"you know, are their, their"},{"speaker":"Bryant Foster","startTime":610.71,"endTime":614.61,"body":"biometric data matching up with"},{"speaker":"Bryant Foster","startTime":610.71,"endTime":614.61,"body":"kind of what we're hearing, and"},{"speaker":"Bryant Foster","startTime":614.61,"endTime":618.03,"body":"sometimes they don't. And when"},{"speaker":"Bryant Foster","startTime":614.61,"endTime":618.03,"body":"those times happen, it kind of"},{"speaker":"Bryant Foster","startTime":618.03,"endTime":621.09,"body":"requires further analysis a"},{"speaker":"Bryant Foster","startTime":618.03,"endTime":621.09,"body":"little bit deeper dive into"},{"speaker":"Bryant Foster","startTime":621.39,"endTime":624.33,"body":"what's really at play here,"},{"speaker":"Bryant Foster","startTime":621.39,"endTime":624.33,"body":"maybe it's nothing important,"},{"speaker":"Bryant Foster","startTime":624.33,"endTime":627.93,"body":"but at least you know, what"},{"speaker":"Bryant Foster","startTime":624.33,"endTime":627.93,"body":"they're saying isn't always"},{"speaker":"Bryant Foster","startTime":627.93,"endTime":630.06,"body":"matching up with what's going on"},{"speaker":"Bryant Foster","startTime":627.93,"endTime":630.06,"body":"physiologically."},{"speaker":"Aaron Moncur","startTime":630.9,"endTime":632.97,"body":"And what kind of"},{"speaker":"Aaron Moncur","startTime":630.9,"endTime":632.97,"body":"tools to use to measure those"},{"speaker":"Aaron Moncur","startTime":632.97,"endTime":635.55,"body":"things. I mean, we talked about"},{"speaker":"Aaron Moncur","startTime":632.97,"endTime":635.55,"body":"eye tracking software, you"},{"speaker":"Aaron Moncur","startTime":635.55,"endTime":638.19,"body":"mentioned that, you know, a"},{"speaker":"Aaron Moncur","startTime":635.55,"endTime":638.19,"body":"small amount of perspiration on"},{"speaker":"Aaron Moncur","startTime":638.19,"endTime":641.04,"body":"fingertips, things like that,"},{"speaker":"Aaron Moncur","startTime":638.19,"endTime":641.04,"body":"what other kinds of tools are,"},{"speaker":"Aaron Moncur","startTime":641.22,"endTime":643.14,"body":"are used to measure that data?"},{"speaker":"Bryant Foster","startTime":644.4,"endTime":649.8,"body":"So, for eye"},{"speaker":"Bryant Foster","startTime":644.4,"endTime":649.8,"body":"tracking, there's two main"},{"speaker":"Bryant Foster","startTime":649.83,"endTime":654.6,"body":"methods. One would be what's"},{"speaker":"Bryant Foster","startTime":649.83,"endTime":654.6,"body":"called a remote eye tracker. And"},{"speaker":"Bryant Foster","startTime":654.6,"endTime":659.34,"body":"this would sit at the base of a,"},{"speaker":"Bryant Foster","startTime":654.6,"endTime":659.34,"body":"maybe a graphic interface,"},{"speaker":"Bryant Foster","startTime":659.37,"endTime":664.77,"body":"computer screen, something like"},{"speaker":"Bryant Foster","startTime":659.37,"endTime":664.77,"body":"that. It has cameras that point"},{"speaker":"Bryant Foster","startTime":664.77,"endTime":670.5,"body":"back at the eyes, and it's"},{"speaker":"Bryant Foster","startTime":664.77,"endTime":670.5,"body":"measuring or picking up on, you"},{"speaker":"Bryant Foster","startTime":670.5,"endTime":673.89,"body":"know, where the eyes are looking"},{"speaker":"Bryant Foster","startTime":670.5,"endTime":673.89,"body":"on that display, it requires"},{"speaker":"Bryant Foster","startTime":673.89,"endTime":677.64,"body":"calibration, to kind of tell it"},{"speaker":"Bryant Foster","startTime":673.89,"endTime":677.64,"body":"okay, how big of a display is"},{"speaker":"Bryant Foster","startTime":677.64,"endTime":684.18,"body":"it? Is it tracking? So that's"},{"speaker":"Bryant Foster","startTime":677.64,"endTime":684.18,"body":"one. Now most often, we will use"},{"speaker":"Bryant Foster","startTime":684.18,"endTime":687.69,"body":"glasses that do the same thing,"},{"speaker":"Bryant Foster","startTime":684.18,"endTime":687.69,"body":"they have cameras that point"},{"speaker":"Bryant Foster","startTime":687.69,"endTime":693.42,"body":"back at the eyes, and also out"},{"speaker":"Bryant Foster","startTime":687.69,"endTime":693.42,"body":"to the, to the field of view. So"},{"speaker":"Bryant Foster","startTime":693.42,"endTime":698.37,"body":"we've done we've used glasses on"},{"speaker":"Bryant Foster","startTime":693.42,"endTime":698.37,"body":"for studies related to like"},{"speaker":"Bryant Foster","startTime":698.37,"endTime":701.94,"body":"motorcycle riding, and seeing,"},{"speaker":"Bryant Foster","startTime":698.37,"endTime":701.94,"body":"you know, where do people look"},{"speaker":"Bryant Foster","startTime":701.94,"endTime":705.6,"body":"as they ride a motorcycle. And"},{"speaker":"Bryant Foster","startTime":701.94,"endTime":705.6,"body":"that's another one of those"},{"speaker":"Bryant Foster","startTime":705.6,"endTime":707.7,"body":"things where you see, you know,"},{"speaker":"Bryant Foster","startTime":705.6,"endTime":707.7,"body":"expert riders looking at"},{"speaker":"Bryant Foster","startTime":707.7,"endTime":710.25,"body":"different things, and having"},{"speaker":"Bryant Foster","startTime":707.7,"endTime":710.25,"body":"different Cape gaze patterns"},{"speaker":"Bryant Foster","startTime":710.25,"endTime":715.05,"body":"than novice riders. Others would"},{"speaker":"Bryant Foster","startTime":710.25,"endTime":715.05,"body":"be, you know, there's always"},{"speaker":"Bryant Foster","startTime":715.08,"endTime":720.9,"body":"EEG, which you know, is the head"},{"speaker":"Bryant Foster","startTime":715.08,"endTime":720.9,"body":"goes on the head and requires,"},{"speaker":"Bryant Foster","startTime":721.32,"endTime":726.42,"body":"you know, really short hair to"},{"speaker":"Bryant Foster","startTime":721.32,"endTime":726.42,"body":"be very effective. And so we"},{"speaker":"Bryant Foster","startTime":726.42,"endTime":729.75,"body":"don't use that very often. But"},{"speaker":"Bryant Foster","startTime":726.42,"endTime":729.75,"body":"that's another good way to see"},{"speaker":"Bryant Foster","startTime":730.29,"endTime":736.29,"body":"kind of workload. Heart Rate"},{"speaker":"Bryant Foster","startTime":730.29,"endTime":736.29,"body":"Variability might be, we have a"},{"speaker":"Bryant Foster","startTime":736.29,"endTime":740.25,"body":"watch that we use that tracks"},{"speaker":"Bryant Foster","startTime":736.29,"endTime":740.25,"body":"heart rate. And so it looks for,"},{"speaker":"Bryant Foster","startTime":740.55,"endTime":744.21,"body":"you know, your, your dips and"},{"speaker":"Bryant Foster","startTime":740.55,"endTime":744.21,"body":"peaks and valleys in your heart"},{"speaker":"Bryant Foster","startTime":744.21,"endTime":749.25,"body":"rate, at certain times when"},{"speaker":"Bryant Foster","startTime":744.21,"endTime":749.25,"body":"we're presenting stimuli, as"},{"speaker":"Bryant Foster","startTime":749.25,"endTime":753.21,"body":"well as the galvanic skin"},{"speaker":"Bryant Foster","startTime":749.25,"endTime":753.21,"body":"response, which a lot of times"},{"speaker":"Bryant Foster","startTime":753.24,"endTime":757.41,"body":"is something you wear on your"},{"speaker":"Bryant Foster","startTime":753.24,"endTime":757.41,"body":"finger. And it will track the"},{"speaker":"Bryant Foster","startTime":758.4,"endTime":762.36,"body":"the response that the body's"},{"speaker":"Bryant Foster","startTime":758.4,"endTime":762.36,"body":"response to workload or stress"},{"speaker":"Bryant Foster","startTime":762.66,"endTime":766.41,"body":"that way wasn't the main tools"},{"speaker":"Bryant Foster","startTime":762.66,"endTime":766.41,"body":"that we've used."},{"speaker":"Aaron Moncur","startTime":767.16,"endTime":770.25,"body":"That's, that's"},{"speaker":"Aaron Moncur","startTime":767.16,"endTime":770.25,"body":"fascinating. I had no idea that"},{"speaker":"Aaron Moncur","startTime":770.25,"endTime":773.61,"body":"there were so many tools you"},{"speaker":"Aaron Moncur","startTime":770.25,"endTime":773.61,"body":"could use for this kind of human"},{"speaker":"Aaron Moncur","startTime":773.61,"endTime":777.3,"body":"factors, data acquisition, it"},{"speaker":"Aaron Moncur","startTime":773.61,"endTime":777.3,"body":"sounds I mean, it, you could"},{"speaker":"Aaron Moncur","startTime":777.3,"endTime":780.36,"body":"almost use this stuff for some"},{"speaker":"Aaron Moncur","startTime":777.3,"endTime":780.36,"body":"kind of a interrogation. In"},{"speaker":"Aaron Moncur","startTime":780.36,"endTime":784.71,"body":"fact, I bet that, you know, law"},{"speaker":"Aaron Moncur","startTime":780.36,"endTime":784.71,"body":"enforcement professionals use"},{"speaker":"Aaron Moncur","startTime":784.71,"endTime":785.97,"body":"some of this stuff as well."},{"speaker":"Bryant Foster","startTime":786.15,"endTime":788.61,"body":"Yeah. And that's"},{"speaker":"Bryant Foster","startTime":786.15,"endTime":788.61,"body":"really what the lie detector"},{"speaker":"Bryant Foster","startTime":788.61,"endTime":793.98,"body":"test is. It's tell it's showing,"},{"speaker":"Bryant Foster","startTime":788.61,"endTime":793.98,"body":"you know, are you having some"},{"speaker":"Bryant Foster","startTime":793.98,"endTime":797.49,"body":"sort of physiological reaction,"},{"speaker":"Bryant Foster","startTime":793.98,"endTime":797.49,"body":"that that's different than your"},{"speaker":"Bryant Foster","startTime":797.49,"endTime":801.99,"body":"baseline, and that what they're"},{"speaker":"Bryant Foster","startTime":797.49,"endTime":801.99,"body":"detecting is a lie. In those"},{"speaker":"Bryant Foster","startTime":801.99,"endTime":802.53,"body":"cases,"},{"speaker":"Aaron Moncur","startTime":803.01,"endTime":805.29,"body":"and the glasses,"},{"speaker":"Aaron Moncur","startTime":803.01,"endTime":805.29,"body":"those sound really cool, they"},{"speaker":"Aaron Moncur","startTime":805.29,"endTime":809.37,"body":"look back at your eyes and track"},{"speaker":"Aaron Moncur","startTime":805.29,"endTime":809.37,"body":"your eye movements? Are they"},{"speaker":"Aaron Moncur","startTime":809.4,"endTime":812.85,"body":"very big? Or do they just look"},{"speaker":"Aaron Moncur","startTime":809.4,"endTime":812.85,"body":"kind of like normal glasses,"},{"speaker":"Bryant Foster","startTime":813.3,"endTime":816.81,"body":"they, there's a"},{"speaker":"Bryant Foster","startTime":813.3,"endTime":816.81,"body":"few different types. The one we"},{"speaker":"Bryant Foster","startTime":816.81,"endTime":823.02,"body":"use is made by a company called"},{"speaker":"Bryant Foster","startTime":816.81,"endTime":823.02,"body":"Toby to be AI. And they are,"},{"speaker":"Bryant Foster","startTime":823.05,"endTime":826.26,"body":"they're probably one of the"},{"speaker":"Bryant Foster","startTime":823.05,"endTime":826.26,"body":"biggest players out there in an"},{"speaker":"Bryant Foster","startTime":826.26,"endTime":831.57,"body":"eye tracking especially. But"},{"speaker":"Bryant Foster","startTime":826.26,"endTime":831.57,"body":"yeah, they're, they kind of have"},{"speaker":"Bryant Foster","startTime":831.57,"endTime":837.06,"body":"a thicker rim and the glatt the,"},{"speaker":"Bryant Foster","startTime":831.57,"endTime":837.06,"body":"the lenses, or sorry, the"},{"speaker":"Bryant Foster","startTime":837.06,"endTime":840.69,"body":"cameras are usually like on the"},{"speaker":"Bryant Foster","startTime":837.06,"endTime":840.69,"body":"bottom and pointing back at the"},{"speaker":"Bryant Foster","startTime":840.69,"endTime":843.48,"body":"eye. And there's one up in the"},{"speaker":"Bryant Foster","startTime":840.69,"endTime":843.48,"body":"center, but cameras are so"},{"speaker":"Bryant Foster","startTime":843.48,"endTime":847.62,"body":"small. Now, the these used to be"},{"speaker":"Bryant Foster","startTime":843.48,"endTime":847.62,"body":"really obtrusive. But now"},{"speaker":"Bryant Foster","startTime":847.62,"endTime":850.32,"body":"they're, they're pretty awesome."},{"speaker":"Bryant Foster","startTime":847.62,"endTime":850.32,"body":"And people wearing them, they"},{"speaker":"Bryant Foster","startTime":850.32,"endTime":852.93,"body":"don't really seem too bothered"},{"speaker":"Bryant Foster","startTime":850.32,"endTime":852.93,"body":"by them. You can put a lens in"},{"speaker":"Bryant Foster","startTime":852.93,"endTime":857.25,"body":"them or they can even be lens"},{"speaker":"Bryant Foster","startTime":852.93,"endTime":857.25,"body":"without a lens. If you're if"},{"speaker":"Bryant Foster","startTime":857.25,"endTime":859.5,"body":"you're just you know in a lab or"},{"speaker":"Bryant Foster","startTime":857.25,"endTime":859.5,"body":"something like that,"},{"speaker":"Aaron Moncur","startTime":860.19,"endTime":864.57,"body":"how cool. I was"},{"speaker":"Aaron Moncur","startTime":860.19,"endTime":864.57,"body":"looking on your website and I"},{"speaker":"Aaron Moncur","startTime":864.57,"endTime":872.01,"body":"saw the terms human factors,"},{"speaker":"Aaron Moncur","startTime":864.57,"endTime":872.01,"body":"scientists and user experience"},{"speaker":"Aaron Moncur","startTime":872.01,"endTime":874.86,"body":"designers, can you talk a little"},{"speaker":"Aaron Moncur","startTime":872.01,"endTime":874.86,"body":"bit about what what's the"},{"speaker":"Aaron Moncur","startTime":874.86,"endTime":877.23,"body":"difference between those two"},{"speaker":"Aaron Moncur","startTime":874.86,"endTime":877.23,"body":"roles? I"},{"speaker":"Bryant Foster","startTime":877.68,"endTime":883.53,"body":"love this"},{"speaker":"Bryant Foster","startTime":877.68,"endTime":883.53,"body":"question. So, in theory, there"},{"speaker":"Bryant Foster","startTime":883.53,"endTime":888.6,"body":"should be very little difference"},{"speaker":"Bryant Foster","startTime":883.53,"endTime":888.6,"body":"between them. There, there seems"},{"speaker":"Bryant Foster","startTime":888.6,"endTime":894.66,"body":"to be more of a gap as time goes"},{"speaker":"Bryant Foster","startTime":888.6,"endTime":894.66,"body":"on, as some people focus more on"},{"speaker":"Bryant Foster","startTime":894.69,"endTime":899.73,"body":"kind of the touchy feely parts"},{"speaker":"Bryant Foster","startTime":894.69,"endTime":899.73,"body":"of design and a lot of times"},{"speaker":"Bryant Foster","startTime":900.54,"endTime":906.93,"body":"There enrolls at more technology"},{"speaker":"Bryant Foster","startTime":900.54,"endTime":906.93,"body":"companies, design companies as a"},{"speaker":"Bryant Foster","startTime":906.93,"endTime":911.82,"body":"user experience engineer. And a"},{"speaker":"Bryant Foster","startTime":906.93,"endTime":911.82,"body":"lot of times, I'll refer to them"},{"speaker":"Bryant Foster","startTime":911.82,"endTime":915.39,"body":"doing things, you know, on"},{"speaker":"Bryant Foster","startTime":911.82,"endTime":915.39,"body":"graphic user interfaces, more so"},{"speaker":"Bryant Foster","startTime":915.39,"endTime":920.58,"body":"than hardware products. And then"},{"speaker":"Bryant Foster","startTime":915.39,"endTime":920.58,"body":"human factors is really common"},{"speaker":"Bryant Foster","startTime":920.61,"endTime":927.21,"body":"in aviation, medical devices,"},{"speaker":"Bryant Foster","startTime":920.61,"endTime":927.21,"body":"and other areas where people"},{"speaker":"Bryant Foster","startTime":927.21,"endTime":932.13,"body":"would be working a lot on"},{"speaker":"Bryant Foster","startTime":927.21,"endTime":932.13,"body":"hardware, or systems. And, and"},{"speaker":"Bryant Foster","startTime":932.13,"endTime":935.1,"body":"those would be more human"},{"speaker":"Bryant Foster","startTime":932.13,"endTime":935.1,"body":"factors, engineers, a lot of"},{"speaker":"Bryant Foster","startTime":935.1,"endTime":937.68,"body":"times they have the same"},{"speaker":"Bryant Foster","startTime":935.1,"endTime":937.68,"body":"training, it might just be where"},{"speaker":"Bryant Foster","startTime":937.68,"endTime":941.04,"body":"they ended up kind of the path"},{"speaker":"Bryant Foster","startTime":937.68,"endTime":941.04,"body":"they took in their career. And"},{"speaker":"Bryant Foster","startTime":941.04,"endTime":945.81,"body":"the the way their particular"},{"speaker":"Bryant Foster","startTime":941.04,"endTime":945.81,"body":"field classifies their work."},{"speaker":"Aaron Moncur","startTime":946.289,"endTime":950.429,"body":"Okay, thanks for"},{"speaker":"Aaron Moncur","startTime":946.289,"endTime":950.429,"body":"sharing that. How does the"},{"speaker":"Aaron Moncur","startTime":950.429,"endTime":956.009,"body":"company know that that they need"},{"speaker":"Aaron Moncur","startTime":950.429,"endTime":956.009,"body":"human factors research? Is"},{"speaker":"Aaron Moncur","startTime":956.009,"endTime":959.129,"body":"there? Are there some triggers?"},{"speaker":"Aaron Moncur","startTime":956.009,"endTime":959.129,"body":"Like if I'm an engineer, and I'm"},{"speaker":"Aaron Moncur","startTime":959.129,"endTime":961.889,"body":"working on the design of new"},{"speaker":"Aaron Moncur","startTime":959.129,"endTime":961.889,"body":"product? Is there some kind of"},{"speaker":"Aaron Moncur","startTime":962.129,"endTime":966.479,"body":"trigger that I can be aware of"},{"speaker":"Aaron Moncur","startTime":962.129,"endTime":966.479,"body":"to think to myself, Oh, hey,"},{"speaker":"Aaron Moncur","startTime":966.629,"endTime":970.289,"body":"this is probably a point at"},{"speaker":"Aaron Moncur","startTime":966.629,"endTime":970.289,"body":"which I should pull in Human"},{"speaker":"Aaron Moncur","startTime":970.289,"endTime":974.099,"body":"Factors scientist or user"},{"speaker":"Aaron Moncur","startTime":970.289,"endTime":974.099,"body":"experience designer? It's,"},{"speaker":"Bryant Foster","startTime":974.37,"endTime":980.16,"body":"yeah. Is it? That"},{"speaker":"Bryant Foster","startTime":974.37,"endTime":980.16,"body":"is there a point at which, you"},{"speaker":"Bryant Foster","startTime":980.16,"endTime":985.38,"body":"know, I would say, the tough"},{"speaker":"Bryant Foster","startTime":980.16,"endTime":985.38,"body":"part about it is what what"},{"speaker":"Bryant Foster","startTime":985.38,"endTime":989.76,"body":"happens a lot of times, in the"},{"speaker":"Bryant Foster","startTime":985.38,"endTime":989.76,"body":"work that we do it, it seems"},{"speaker":"Bryant Foster","startTime":989.76,"endTime":993.0,"body":"like common sense. And a lot of"},{"speaker":"Bryant Foster","startTime":989.76,"endTime":993.0,"body":"times it is I mean, it's it's"},{"speaker":"Bryant Foster","startTime":993.0,"endTime":996.87,"body":"like, okay, if you're designing"},{"speaker":"Bryant Foster","startTime":993.0,"endTime":996.87,"body":"something for, you know, an"},{"speaker":"Bryant Foster","startTime":996.87,"endTime":1001.4,"body":"elderly user, we'll make sure"},{"speaker":"Bryant Foster","startTime":996.87,"endTime":1001.4,"body":"that you're using, you know,"},{"speaker":"Bryant Foster","startTime":1001.4,"endTime":1005.21,"body":"good contrast on your display."},{"speaker":"Bryant Foster","startTime":1001.4,"endTime":1005.21,"body":"And your font, your your"},{"speaker":"Bryant Foster","startTime":1005.24,"endTime":1010.25,"body":"typeface is large enough to be"},{"speaker":"Bryant Foster","startTime":1005.24,"endTime":1010.25,"body":"seen. And, you know, okay, super"},{"speaker":"Bryant Foster","startTime":1010.25,"endTime":1013.82,"body":"easy, common sense. But what"},{"speaker":"Bryant Foster","startTime":1010.25,"endTime":1013.82,"body":"happens a lot of times is people"},{"speaker":"Bryant Foster","startTime":1013.82,"endTime":1017.24,"body":"forget to even ask that first"},{"speaker":"Bryant Foster","startTime":1013.82,"endTime":1017.24,"body":"question of, okay, who are we"},{"speaker":"Bryant Foster","startTime":1017.24,"endTime":1022.19,"body":"designing for here? And"},{"speaker":"Bryant Foster","startTime":1017.24,"endTime":1022.19,"body":"sometimes that, you know, just"},{"speaker":"Bryant Foster","startTime":1022.19,"endTime":1025.4,"body":"going through that process of,"},{"speaker":"Bryant Foster","startTime":1022.19,"endTime":1025.4,"body":"so our typical, you know,"},{"speaker":"Bryant Foster","startTime":1025.4,"endTime":1028.16,"body":"engagement would be coming in"},{"speaker":"Bryant Foster","startTime":1025.4,"endTime":1028.16,"body":"saying, Okay, who are your"},{"speaker":"Bryant Foster","startTime":1028.16,"endTime":1031.97,"body":"users? Where are they using the"},{"speaker":"Bryant Foster","startTime":1028.16,"endTime":1031.97,"body":"product? What other kind of"},{"speaker":"Bryant Foster","startTime":1031.97,"endTime":1036.14,"body":"circumstances that they're using"},{"speaker":"Bryant Foster","startTime":1031.97,"endTime":1036.14,"body":"the product in? And just asking"},{"speaker":"Bryant Foster","startTime":1036.14,"endTime":1040.55,"body":"those questions we find so often"},{"speaker":"Bryant Foster","startTime":1036.14,"endTime":1040.55,"body":"people, you know, within an"},{"speaker":"Bryant Foster","startTime":1040.55,"endTime":1043.13,"body":"organization, maybe there's a"},{"speaker":"Bryant Foster","startTime":1040.55,"endTime":1043.13,"body":"couple people that are involved"},{"speaker":"Bryant Foster","startTime":1043.13,"endTime":1045.32,"body":"in this, and they're looking at"},{"speaker":"Bryant Foster","startTime":1043.13,"endTime":1045.32,"body":"each other, and they're like,"},{"speaker":"Bryant Foster","startTime":1045.32,"endTime":1048.05,"body":"well, it's these people, and"},{"speaker":"Bryant Foster","startTime":1045.32,"endTime":1048.05,"body":"then they're like, oh, but"},{"speaker":"Bryant Foster","startTime":1048.05,"endTime":1050.99,"body":"there's those people or, you"},{"speaker":"Bryant Foster","startTime":1048.05,"endTime":1050.99,"body":"know, oh, but not those people."},{"speaker":"Bryant Foster","startTime":1051.17,"endTime":1054.59,"body":"And so it just, it just kind of"},{"speaker":"Bryant Foster","startTime":1051.17,"endTime":1054.59,"body":"helps everyone understand or"},{"speaker":"Bryant Foster","startTime":1054.62,"endTime":1057.71,"body":"start to think about, okay, who"},{"speaker":"Bryant Foster","startTime":1054.62,"endTime":1057.71,"body":"is using this? Where are they"},{"speaker":"Bryant Foster","startTime":1057.71,"endTime":1064.49,"body":"using it? So, you know, I think"},{"speaker":"Bryant Foster","startTime":1057.71,"endTime":1064.49,"body":"it's nice early on? Of course, I"},{"speaker":"Bryant Foster","startTime":1064.49,"endTime":1067.91,"body":"know people are, the budgets are"},{"speaker":"Bryant Foster","startTime":1064.49,"endTime":1067.91,"body":"always a question. And so you"},{"speaker":"Bryant Foster","startTime":1067.91,"endTime":1072.08,"body":"don't want to, you know, bring"},{"speaker":"Bryant Foster","startTime":1067.91,"endTime":1072.08,"body":"in someone if you if you don't"},{"speaker":"Bryant Foster","startTime":1072.08,"endTime":1075.98,"body":"have to, but I think it is"},{"speaker":"Bryant Foster","startTime":1072.08,"endTime":1075.98,"body":"helpful, just just like you"},{"speaker":"Bryant Foster","startTime":1075.98,"endTime":1078.05,"body":"would you know, if you're"},{"speaker":"Bryant Foster","startTime":1075.98,"endTime":1078.05,"body":"designing something that needed"},{"speaker":"Bryant Foster","startTime":1078.05,"endTime":1082.07,"body":"electrical engineering, you"},{"speaker":"Bryant Foster","startTime":1078.05,"endTime":1082.07,"body":"know, a mechanical engineer"},{"speaker":"Bryant Foster","startTime":1082.07,"endTime":1086.15,"body":"could probably figure it out."},{"speaker":"Bryant Foster","startTime":1082.07,"endTime":1086.15,"body":"But if you just were like, I"},{"speaker":"Bryant Foster","startTime":1086.15,"endTime":1088.43,"body":"just know, an electric,"},{"speaker":"Bryant Foster","startTime":1086.15,"endTime":1088.43,"body":"electrical engineer does this"},{"speaker":"Bryant Foster","startTime":1088.43,"endTime":1092.39,"body":"and in their sleep, let's just,"},{"speaker":"Bryant Foster","startTime":1088.43,"endTime":1092.39,"body":"you know, let that person come"},{"speaker":"Bryant Foster","startTime":1092.39,"endTime":1094.85,"body":"in and handle this, or at least"},{"speaker":"Bryant Foster","startTime":1092.39,"endTime":1094.85,"body":"consult with us and tell us do"},{"speaker":"Bryant Foster","startTime":1094.85,"endTime":1098.0,"body":"we need to? Is it worth having"},{"speaker":"Bryant Foster","startTime":1094.85,"endTime":1098.0,"body":"an electrical engineer here? Or"},{"speaker":"Bryant Foster","startTime":1098.03,"endTime":1101.87,"body":"should we just do this part? And"},{"speaker":"Bryant Foster","startTime":1098.03,"endTime":1101.87,"body":"then bring them in later at a"},{"speaker":"Bryant Foster","startTime":1101.87,"endTime":1102.5,"body":"different point?"},{"speaker":"Aaron Moncur","startTime":1102.77,"endTime":1106.16,"body":"Yeah, because"},{"speaker":"Aaron Moncur","startTime":1102.77,"endTime":1106.16,"body":"another important factor is Time"},{"speaker":"Aaron Moncur","startTime":1106.16,"endTime":1109.73,"body":"is money, right? Sure. Maybe"},{"speaker":"Aaron Moncur","startTime":1106.16,"endTime":1109.73,"body":"maybe a mechanical engineer"},{"speaker":"Aaron Moncur","startTime":1109.73,"endTime":1112.31,"body":"could fumble around and figure"},{"speaker":"Aaron Moncur","startTime":1109.73,"endTime":1112.31,"body":"out the Human Factors things,"},{"speaker":"Aaron Moncur","startTime":1112.31,"endTime":1114.98,"body":"but how long? Is it going to"},{"speaker":"Aaron Moncur","startTime":1112.31,"endTime":1114.98,"body":"take him or her? Maybe it takes"},{"speaker":"Aaron Moncur","startTime":1114.98,"endTime":1119.12,"body":"them two months to figure out"},{"speaker":"Aaron Moncur","startTime":1114.98,"endTime":1119.12,"body":"what what your team could figure"},{"speaker":"Aaron Moncur","startTime":1119.12,"endTime":1121.49,"body":"out in a matter of days or a"},{"speaker":"Aaron Moncur","startTime":1119.12,"endTime":1121.49,"body":"week or something?"},{"speaker":"Bryant Foster","startTime":1121.999,"endTime":1125.869,"body":"I think so. Yeah."},{"speaker":"Bryant Foster","startTime":1121.999,"endTime":1125.869,"body":"And we see that night. The other"},{"speaker":"Bryant Foster","startTime":1125.869,"endTime":1130.369,"body":"area, I just have to say is the"},{"speaker":"Bryant Foster","startTime":1125.869,"endTime":1130.369,"body":"if for medical devices, and"},{"speaker":"Bryant Foster","startTime":1130.399,"endTime":1134.299,"body":"you're involved in medical"},{"speaker":"Bryant Foster","startTime":1130.399,"endTime":1134.299,"body":"devices. You know, the FDA has"},{"speaker":"Bryant Foster","startTime":1134.299,"endTime":1140.119,"body":"really started to push this more"},{"speaker":"Bryant Foster","startTime":1134.299,"endTime":1140.119,"body":"and more. And so, you know,"},{"speaker":"Bryant Foster","startTime":1140.119,"endTime":1144.049,"body":"there's, we don't want people to"},{"speaker":"Bryant Foster","startTime":1140.119,"endTime":1144.049,"body":"be surprised when they go to the"},{"speaker":"Bryant Foster","startTime":1144.049,"endTime":1148.099,"body":"FDA with a new product. And now"},{"speaker":"Bryant Foster","startTime":1144.049,"endTime":1148.099,"body":"the the FDA saying, Okay, do you"},{"speaker":"Bryant Foster","startTime":1148.099,"endTime":1151.069,"body":"have human factors testing or"},{"speaker":"Bryant Foster","startTime":1148.099,"endTime":1151.069,"body":"usability testing as part of"},{"speaker":"Bryant Foster","startTime":1151.069,"endTime":1156.769,"body":"your submission? And, and so"},{"speaker":"Bryant Foster","startTime":1151.069,"endTime":1156.769,"body":"that that ends up being a fairly"},{"speaker":"Bryant Foster","startTime":1156.769,"endTime":1158.539,"body":"decent marketing arm for us as"},{"speaker":"Bryant Foster","startTime":1156.769,"endTime":1158.539,"body":"well?"},{"speaker":"Aaron Moncur","startTime":1158.96,"endTime":1162.08,"body":"Are you seeing"},{"speaker":"Aaron Moncur","startTime":1158.96,"endTime":1162.08,"body":"that as more and more common"},{"speaker":"Aaron Moncur","startTime":1162.11,"endTime":1165.62,"body":"part of the 510 K submission for"},{"speaker":"Aaron Moncur","startTime":1162.11,"endTime":1165.62,"body":"FDA approval?"},{"speaker":"Bryant Foster","startTime":1166.01,"endTime":1170.63,"body":"Absolutely. Yeah,"},{"speaker":"Bryant Foster","startTime":1166.01,"endTime":1170.63,"body":"it's, um, it's more more a part"},{"speaker":"Bryant Foster","startTime":1170.63,"endTime":1176.9,"body":"of it. And the agency, you know,"},{"speaker":"Bryant Foster","startTime":1170.63,"endTime":1176.9,"body":"is definitely not consistent for"},{"speaker":"Bryant Foster","startTime":1177.86,"endTime":1183.26,"body":"it. And, but like, a lot of"},{"speaker":"Bryant Foster","startTime":1177.86,"endTime":1183.26,"body":"times, it's all related to risk."},{"speaker":"Bryant Foster","startTime":1183.26,"endTime":1187.28,"body":"And so if you have risks, you"},{"speaker":"Bryant Foster","startTime":1183.26,"endTime":1187.28,"body":"know, potentially harmful things"},{"speaker":"Bryant Foster","startTime":1187.28,"endTime":1190.76,"body":"that could happen if people"},{"speaker":"Bryant Foster","startTime":1187.28,"endTime":1190.76,"body":"misuse your product, then"},{"speaker":"Bryant Foster","startTime":1190.79,"endTime":1193.22,"body":"they're going to want to see"},{"speaker":"Bryant Foster","startTime":1190.79,"endTime":1193.22,"body":"that you've conducted some sort"},{"speaker":"Bryant Foster","startTime":1193.22,"endTime":1198.47,"body":"of usability testing, to"},{"speaker":"Bryant Foster","startTime":1193.22,"endTime":1198.47,"body":"demonstrate that people can use"},{"speaker":"Bryant Foster","startTime":1198.47,"endTime":1201.74,"body":"your product without insurance."},{"speaker":"Bryant Foster","startTime":1198.47,"endTime":1201.74,"body":"During these harmful users,"},{"speaker":"Aaron Moncur","startTime":1202.85,"endTime":1205.16,"body":"there's so many"},{"speaker":"Aaron Moncur","startTime":1202.85,"endTime":1205.16,"body":"more questions. I think that"},{"speaker":"Aaron Moncur","startTime":1205.19,"endTime":1209.21,"body":"that people might have about"},{"speaker":"Aaron Moncur","startTime":1205.19,"endTime":1209.21,"body":"this. We obviously don't have an"},{"speaker":"Aaron Moncur","startTime":1209.21,"endTime":1213.05,"body":"unlimited amount of time here"},{"speaker":"Aaron Moncur","startTime":1209.21,"endTime":1213.05,"body":"today. So if people want to get"},{"speaker":"Aaron Moncur","startTime":1213.05,"endTime":1215.99,"body":"in touch with you and learn a"},{"speaker":"Aaron Moncur","startTime":1213.05,"endTime":1215.99,"body":"little bit more about how you"},{"speaker":"Aaron Moncur","startTime":1215.99,"endTime":1219.02,"body":"might help them with their"},{"speaker":"Aaron Moncur","startTime":1215.99,"endTime":1219.02,"body":"design and human factors, what's"},{"speaker":"Aaron Moncur","startTime":1219.05,"endTime":1222.32,"body":"what's the best way for people"},{"speaker":"Aaron Moncur","startTime":1219.05,"endTime":1222.32,"body":"to get in touch with you and"},{"speaker":"Aaron Moncur","startTime":1222.53,"endTime":1223.52,"body":"research collective?"},{"speaker":"Bryant Foster","startTime":1224.69,"endTime":1229.91,"body":"So yeah, our"},{"speaker":"Bryant Foster","startTime":1224.69,"endTime":1229.91,"body":"website is research, hyphen,"},{"speaker":"Bryant Foster","startTime":1229.91,"endTime":1236.06,"body":"collective.com. Research dash"},{"speaker":"Bryant Foster","startTime":1229.91,"endTime":1236.06,"body":"collective. If you go there,"},{"speaker":"Bryant Foster","startTime":1236.78,"endTime":1241.67,"body":"you'll see a little bit about"},{"speaker":"Bryant Foster","startTime":1236.78,"endTime":1241.67,"body":"us. My email address is Bryant"},{"speaker":"Bryant Foster","startTime":1241.7,"endTime":1247.82,"body":"br y. AMT at research dash"},{"speaker":"Bryant Foster","startTime":1241.7,"endTime":1247.82,"body":"collective.com."},{"speaker":"Aaron Moncur","startTime":1248.15,"endTime":1251.21,"body":"Perfect. Great."},{"speaker":"Aaron Moncur","startTime":1248.15,"endTime":1251.21,"body":"Well, Brian, thank you so much"},{"speaker":"Aaron Moncur","startTime":1251.21,"endTime":1254.27,"body":"for being on the show and"},{"speaker":"Aaron Moncur","startTime":1251.21,"endTime":1254.27,"body":"sharing some human factors"},{"speaker":"Aaron Moncur","startTime":1254.27,"endTime":1258.59,"body":"wisdom with us. Super"},{"speaker":"Aaron Moncur","startTime":1254.27,"endTime":1258.59,"body":"interesting stuff. And I guess"},{"speaker":"Aaron Moncur","startTime":1258.59,"endTime":1261.14,"body":"that's it for me. Unless there's"},{"speaker":"Aaron Moncur","startTime":1258.59,"endTime":1261.14,"body":"anything else that you want to"},{"speaker":"Aaron Moncur","startTime":1261.14,"endTime":1262.88,"body":"say before we end the call."},{"speaker":"Bryant Foster","startTime":1263.39,"endTime":1266.12,"body":"No, nothing else"},{"speaker":"Bryant Foster","startTime":1263.39,"endTime":1266.12,"body":"for me. Appreciate you having me"},{"speaker":"Bryant Foster","startTime":1266.12,"endTime":1271.67,"body":"on. Best of luck in this and"},{"speaker":"Bryant Foster","startTime":1266.12,"endTime":1271.67,"body":"glad to glad to be a"},{"speaker":"Bryant Foster","startTime":1271.67,"endTime":1272.18,"body":"participant."},{"speaker":"Aaron Moncur","startTime":1272.72,"endTime":1274.49,"body":"Cool. All right."},{"speaker":"Aaron Moncur","startTime":1272.72,"endTime":1274.49,"body":"Well, thanks so much, Brian."},{"speaker":"Aaron Moncur","startTime":1275.24,"endTime":1282.2,"body":"Thanks there. I'm Aaron Moncure,"},{"speaker":"Aaron Moncur","startTime":1275.24,"endTime":1282.2,"body":"founder of pipeline design and"},{"speaker":"Aaron Moncur","startTime":1282.2,"endTime":1285.35,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":1282.2,"endTime":1285.35,"body":"you heard today, please leave us"},{"speaker":"Aaron Moncur","startTime":1285.35,"endTime":1288.35,"body":"a positive review. It really"},{"speaker":"Aaron Moncur","startTime":1285.35,"endTime":1288.35,"body":"helps other people find the"},{"speaker":"Aaron Moncur","startTime":1288.35,"endTime":1291.68,"body":"show. To learn how your"},{"speaker":"Aaron Moncur","startTime":1288.35,"endTime":1291.68,"body":"engineering team can leverage"},{"speaker":"Aaron Moncur","startTime":1291.71,"endTime":1295.25,"body":"our team's expertise in"},{"speaker":"Aaron Moncur","startTime":1291.71,"endTime":1295.25,"body":"developing turnkey custom test"},{"speaker":"Aaron Moncur","startTime":1295.25,"endTime":1299.78,"body":"fixtures, automated equipment"},{"speaker":"Aaron Moncur","startTime":1295.25,"endTime":1299.78,"body":"and product design, visit us at"},{"speaker":"Aaron Moncur","startTime":1299.99,"endTime":1304.34,"body":"test fixture design.com Thanks"},{"speaker":"Aaron Moncur","startTime":1299.99,"endTime":1304.34,"body":"for listening"}]}