{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":13.74,"endTime":16.35,"body":"Welcome to the"},{"speaker":"Aaron Moncur","startTime":13.74,"endTime":16.35,"body":"being an engineer podcast. Our"},{"speaker":"Aaron Moncur","startTime":16.35,"endTime":20.46,"body":"guest today is Robert Worley"},{"speaker":"Aaron Moncur","startTime":16.35,"endTime":20.46,"body":"Robert has a bachelor's degree,"},{"speaker":"Aaron Moncur","startTime":20.46,"endTime":24.63,"body":"a master's degree and a PhD in"},{"speaker":"Aaron Moncur","startTime":20.46,"endTime":24.63,"body":"mechanical engineering. He has"},{"speaker":"Aaron Moncur","startTime":24.63,"endTime":27.78,"body":"over 20 years of experience"},{"speaker":"Aaron Moncur","startTime":24.63,"endTime":27.78,"body":"building teams and leading"},{"speaker":"Aaron Moncur","startTime":27.78,"endTime":30.6,"body":"development within the"},{"speaker":"Aaron Moncur","startTime":27.78,"endTime":30.6,"body":"cardiovascular medical device"},{"speaker":"Aaron Moncur","startTime":30.6,"endTime":35.4,"body":"space and is currently the CEO"},{"speaker":"Aaron Moncur","startTime":30.6,"endTime":35.4,"body":"of our Tarika where he and his"},{"speaker":"Aaron Moncur","startTime":35.4,"endTime":38.76,"body":"team are developing a novel"},{"speaker":"Aaron Moncur","startTime":35.4,"endTime":38.76,"body":"approach to the percutaneous"},{"speaker":"Aaron Moncur","startTime":38.76,"endTime":44.04,"body":"closure of large bore vascular"},{"speaker":"Aaron Moncur","startTime":38.76,"endTime":44.04,"body":"access. Robert, welcome to being"},{"speaker":"Aaron Moncur","startTime":44.04,"endTime":44.79,"body":"an engineer."},{"speaker":"Robert Whirley","startTime":45.23,"endTime":46.94,"body":"Thank you,  It's"},{"speaker":"Robert Whirley","startTime":45.23,"endTime":46.94,"body":"pleasure to be here."},{"speaker":"Aaron Moncur","startTime":47.64,"endTime":50.07,"body":"I would like to"},{"speaker":"Aaron Moncur","startTime":47.64,"endTime":50.07,"body":"start off talking about our"},{"speaker":"Aaron Moncur","startTime":50.07,"endTime":54.81,"body":"Tarika just briefly, in lay"},{"speaker":"Aaron Moncur","startTime":50.07,"endTime":54.81,"body":"terms, you know, kind of dumb it"},{"speaker":"Aaron Moncur","startTime":54.81,"endTime":57.99,"body":"down for us. Can you help us"},{"speaker":"Aaron Moncur","startTime":54.81,"endTime":57.99,"body":"understand what what does it"},{"speaker":"Aaron Moncur","startTime":57.99,"endTime":62.97,"body":"mean percutaneous closure of"},{"speaker":"Aaron Moncur","startTime":57.99,"endTime":62.97,"body":"large bore vascular access?"},{"speaker":"Robert Whirley","startTime":63.75,"endTime":67.59,"body":"Sure, that's,"},{"speaker":"Robert Whirley","startTime":63.75,"endTime":67.59,"body":"that's a long story for a pretty"},{"speaker":"Robert Whirley","startTime":67.59,"endTime":72.18,"body":"simple problem. In this day and"},{"speaker":"Robert Whirley","startTime":67.59,"endTime":72.18,"body":"age, a lot of vascular surgical"},{"speaker":"Robert Whirley","startTime":72.18,"endTime":76.47,"body":"procedures, and interventional"},{"speaker":"Robert Whirley","startTime":72.18,"endTime":76.47,"body":"cardiology procedures are done"},{"speaker":"Robert Whirley","startTime":76.68,"endTime":80.04,"body":"minimally invasively through"},{"speaker":"Robert Whirley","startTime":76.68,"endTime":80.04,"body":"catheters that are inserted in"},{"speaker":"Robert Whirley","startTime":80.04,"endTime":85.14,"body":"the groin, and run up in to the"},{"speaker":"Robert Whirley","startTime":80.04,"endTime":85.14,"body":"harder turn to the aorta to"},{"speaker":"Robert Whirley","startTime":85.44,"endTime":89.79,"body":"treat various pathologies. And"},{"speaker":"Robert Whirley","startTime":85.44,"endTime":89.79,"body":"some of those catheters are"},{"speaker":"Robert Whirley","startTime":89.79,"endTime":93.57,"body":"about the size of a standard"},{"speaker":"Robert Whirley","startTime":89.79,"endTime":93.57,"body":"writing peg. And so it leaves a"},{"speaker":"Robert Whirley","startTime":93.57,"endTime":96.69,"body":"pretty good sized hole in the"},{"speaker":"Robert Whirley","startTime":93.57,"endTime":96.69,"body":"artery when the procedure is"},{"speaker":"Robert Whirley","startTime":96.69,"endTime":100.59,"body":"finished. And today, there are"},{"speaker":"Robert Whirley","startTime":96.69,"endTime":100.59,"body":"challenges enclosing that hole"},{"speaker":"Robert Whirley","startTime":100.59,"endTime":104.16,"body":"that often end up requiring"},{"speaker":"Robert Whirley","startTime":100.59,"endTime":104.16,"body":"surgery. And we've developed a"},{"speaker":"Robert Whirley","startTime":104.16,"endTime":107.67,"body":"minimally invasive way to close"},{"speaker":"Robert Whirley","startTime":104.16,"endTime":107.67,"body":"the hole, so that at the end of"},{"speaker":"Robert Whirley","startTime":107.67,"endTime":111.36,"body":"the procedure, our device goes"},{"speaker":"Robert Whirley","startTime":107.67,"endTime":111.36,"body":"in and closes the hole. And then"},{"speaker":"Robert Whirley","startTime":111.36,"endTime":115.98,"body":"the patient is for teachers"},{"speaker":"Robert Whirley","startTime":111.36,"endTime":115.98,"body":"completed and the patient can go"},{"speaker":"Robert Whirley","startTime":115.98,"endTime":118.41,"body":"off to recovery without having a"},{"speaker":"Robert Whirley","startTime":115.98,"endTime":118.41,"body":"big groan."},{"speaker":"Aaron Moncur","startTime":118.89,"endTime":121.59,"body":"How interesting."},{"speaker":"Aaron Moncur","startTime":118.89,"endTime":121.59,"body":"Okay, thank you for for"},{"speaker":"Aaron Moncur","startTime":121.59,"endTime":125.91,"body":"clarifying that. I'm going to"},{"speaker":"Aaron Moncur","startTime":121.59,"endTime":125.91,"body":"kind of jump back towards the"},{"speaker":"Aaron Moncur","startTime":125.94,"endTime":130.62,"body":"opposite end of the spectrum."},{"speaker":"Aaron Moncur","startTime":125.94,"endTime":130.62,"body":"Now, back to before you even"},{"speaker":"Aaron Moncur","startTime":130.65,"endTime":134.25,"body":"started your career as an"},{"speaker":"Aaron Moncur","startTime":130.65,"endTime":134.25,"body":"engineer, how did you decide"},{"speaker":"Aaron Moncur","startTime":134.25,"endTime":136.44,"body":"that you wanted to become an"},{"speaker":"Aaron Moncur","startTime":134.25,"endTime":136.44,"body":"engineer?"},{"speaker":"Robert Whirley","startTime":137.88,"endTime":141.54,"body":"That's a really"},{"speaker":"Robert Whirley","startTime":137.88,"endTime":141.54,"body":"good question. I think all"},{"speaker":"Robert Whirley","startTime":141.54,"endTime":145.83,"body":"through high school I had a bent"},{"speaker":"Robert Whirley","startTime":141.54,"endTime":145.83,"body":"through for technical things and"},{"speaker":"Robert Whirley","startTime":146.1,"endTime":150.24,"body":"enjoyed building things and"},{"speaker":"Robert Whirley","startTime":146.1,"endTime":150.24,"body":"solving problems. And I had the"},{"speaker":"Robert Whirley","startTime":150.24,"endTime":155.19,"body":"opportunity at the end of my"},{"speaker":"Robert Whirley","startTime":150.24,"endTime":155.19,"body":"high school career to take an"},{"speaker":"Robert Whirley","startTime":155.19,"endTime":160.17,"body":"engineering position at the"},{"speaker":"Robert Whirley","startTime":155.19,"endTime":160.17,"body":"local Napl out of I grew up on"},{"speaker":"Robert Whirley","startTime":160.17,"endTime":164.34,"body":"the coast of Florida there. And"},{"speaker":"Robert Whirley","startTime":160.17,"endTime":164.34,"body":"the Navy had a facility got a"},{"speaker":"Robert Whirley","startTime":164.34,"endTime":167.13,"body":"summer internship there and the"},{"speaker":"Robert Whirley","startTime":164.34,"endTime":167.13,"body":"mechanical engineering"},{"speaker":"Robert Whirley","startTime":167.13,"endTime":171.66,"body":"department loved it. And as they"},{"speaker":"Robert Whirley","startTime":167.13,"endTime":171.66,"body":"say, never looked back. I went"},{"speaker":"Robert Whirley","startTime":171.66,"endTime":174.75,"body":"to engineering school in"},{"speaker":"Robert Whirley","startTime":171.66,"endTime":174.75,"body":"mechanical engineering from"},{"speaker":"Robert Whirley","startTime":174.75,"endTime":179.37,"body":"there and just love to fix"},{"speaker":"Robert Whirley","startTime":174.75,"endTime":179.37,"body":"things, love to find innovative"},{"speaker":"Robert Whirley","startTime":179.37,"endTime":183.27,"body":"solutions to problems. So it's,"},{"speaker":"Robert Whirley","startTime":179.37,"endTime":183.27,"body":"it's been a really fun trip."},{"speaker":"Aaron Moncur","startTime":184.02,"endTime":186.75,"body":"As a kid, where"},{"speaker":"Aaron Moncur","startTime":184.02,"endTime":186.75,"body":"did you find yourself fixing"},{"speaker":"Aaron Moncur","startTime":186.75,"endTime":191.76,"body":"things often? Maybe a bicycle or"},{"speaker":"Aaron Moncur","startTime":186.75,"endTime":191.76,"body":"as you got older? A car? What?"},{"speaker":"Aaron Moncur","startTime":191.91,"endTime":195.48,"body":"What did you do as a kid that"},{"speaker":"Aaron Moncur","startTime":191.91,"endTime":195.48,"body":"maybe maybe gave your parents if"},{"speaker":"Aaron Moncur","startTime":195.48,"endTime":199.29,"body":"not you an inkling that"},{"speaker":"Aaron Moncur","startTime":195.48,"endTime":199.29,"body":"engineering might be in your"},{"speaker":"Aaron Moncur","startTime":199.29,"endTime":199.83,"body":"future?"},{"speaker":"Robert Whirley","startTime":201.6,"endTime":203.88,"body":"Aaron, I wonder"},{"speaker":"Robert Whirley","startTime":201.6,"endTime":203.88,"body":"if you got a sneak at the"},{"speaker":"Robert Whirley","startTime":203.88,"endTime":207.48,"body":"playbook somewhere. I did not"},{"speaker":"Robert Whirley","startTime":203.88,"endTime":207.48,"body":"tee you up on that. But when I"},{"speaker":"Robert Whirley","startTime":207.48,"endTime":212.43,"body":"was about 10, or 11 years old, I"},{"speaker":"Robert Whirley","startTime":207.48,"endTime":212.43,"body":"thought it would be really"},{"speaker":"Robert Whirley","startTime":212.43,"endTime":217.23,"body":"interesting to understand how"},{"speaker":"Robert Whirley","startTime":212.43,"endTime":217.23,"body":"long more work. So the entire"},{"speaker":"Robert Whirley","startTime":217.23,"endTime":218.13,"body":"lot more. Oh,"},{"speaker":"Aaron Moncur","startTime":218.19,"endTime":225.84,"body":"I love it. I have"},{"speaker":"Aaron Moncur","startTime":218.19,"endTime":225.84,"body":"to ask Did Did your parents know"},{"speaker":"Aaron Moncur","startTime":225.84,"endTime":227.64,"body":"about this as it was going on?"},{"speaker":"Robert Whirley","startTime":227.729,"endTime":231.539,"body":"They did not?"},{"speaker":"Robert Whirley","startTime":227.729,"endTime":231.539,"body":"Once the patient was on the"},{"speaker":"Robert Whirley","startTime":231.539,"endTime":238.049,"body":"operating 14 Fortunately, they"},{"speaker":"Robert Whirley","startTime":231.539,"endTime":238.049,"body":"had a good sense of humor and"},{"speaker":"Robert Whirley","startTime":238.049,"endTime":240.989,"body":"putting it back together took"},{"speaker":"Robert Whirley","startTime":238.049,"endTime":240.989,"body":"about five times as long but it"},{"speaker":"Robert Whirley","startTime":240.989,"endTime":244.949,"body":"will sure experience and I bet"},{"speaker":"Robert Whirley","startTime":240.989,"endTime":244.949,"body":"from there on I was hooked."},{"speaker":"Aaron Moncur","startTime":245.52,"endTime":248.22,"body":"That's phenomenal."},{"speaker":"Aaron Moncur","startTime":245.52,"endTime":248.22,"body":"I love that. That's I think"},{"speaker":"Aaron Moncur","startTime":248.22,"endTime":251.49,"body":"that's like the quintessential"},{"speaker":"Aaron Moncur","startTime":248.22,"endTime":251.49,"body":"story for so many budding"},{"speaker":"Aaron Moncur","startTime":251.49,"endTime":252.54,"body":"engineers. Yeah."},{"speaker":"Robert Whirley","startTime":253.05,"endTime":255.33,"body":"You're welcome"},{"speaker":"Robert Whirley","startTime":253.05,"endTime":255.33,"body":"to learn more about the things"},{"speaker":"Robert Whirley","startTime":255.33,"endTime":257.7,"body":"that didn't work and you do the"},{"speaker":"Robert Whirley","startTime":255.33,"endTime":257.7,"body":"things that did?"},{"speaker":"Aaron Moncur","startTime":258.089,"endTime":261.749,"body":"Absolutely."},{"speaker":"Aaron Moncur","startTime":258.089,"endTime":261.749,"body":"Sometimes people asked me, you"},{"speaker":"Aaron Moncur","startTime":261.749,"endTime":264.509,"body":"know, young engineers were"},{"speaker":"Aaron Moncur","startTime":261.749,"endTime":264.509,"body":"students, what's the best way to"},{"speaker":"Aaron Moncur","startTime":264.509,"endTime":268.619,"body":"learn mechanical engineering?"},{"speaker":"Aaron Moncur","startTime":264.509,"endTime":268.619,"body":"And I always say, go take"},{"speaker":"Aaron Moncur","startTime":268.619,"endTime":271.739,"body":"something apart, you know,"},{"speaker":"Aaron Moncur","startTime":268.619,"endTime":271.739,"body":"hopefully get your parents"},{"speaker":"Aaron Moncur","startTime":271.739,"endTime":275.099,"body":"permission or whatever, but find"},{"speaker":"Aaron Moncur","startTime":271.739,"endTime":275.099,"body":"something and just take it apart"},{"speaker":"Aaron Moncur","startTime":275.099,"endTime":278.519,"body":"and see how it works inside."},{"speaker":"Aaron Moncur","startTime":275.099,"endTime":278.519,"body":"There's so much value in such a"},{"speaker":"Aaron Moncur","startTime":278.519,"endTime":280.379,"body":"simple exercise."},{"speaker":"Robert Whirley","startTime":281.22,"endTime":284.4,"body":"Absolutely. And"},{"speaker":"Robert Whirley","startTime":281.22,"endTime":284.4,"body":"there's nothing that will give"},{"speaker":"Robert Whirley","startTime":284.4,"endTime":288.39,"body":"you insights as to opportunities"},{"speaker":"Robert Whirley","startTime":284.4,"endTime":288.39,"body":"for improvement so much as"},{"speaker":"Robert Whirley","startTime":288.6,"endTime":292.23,"body":"taking something apart and"},{"speaker":"Robert Whirley","startTime":288.6,"endTime":292.23,"body":"understanding how it was"},{"speaker":"Robert Whirley","startTime":292.23,"endTime":295.53,"body":"originally put together. And"},{"speaker":"Robert Whirley","startTime":292.23,"endTime":295.53,"body":"invariably you'll get insights"},{"speaker":"Robert Whirley","startTime":295.53,"endTime":298.14,"body":"as to how to improve it. And"},{"speaker":"Robert Whirley","startTime":295.53,"endTime":298.14,"body":"hopefully"},{"speaker":"Aaron Moncur","startTime":298.14,"endTime":300.0,"body":"at the end of that"},{"speaker":"Aaron Moncur","startTime":298.14,"endTime":300.0,"body":"process, you don't have any"},{"speaker":"Aaron Moncur","startTime":300.0,"endTime":306.93,"body":"leftover nuts or screws? Yes,"},{"speaker":"Aaron Moncur","startTime":300.0,"endTime":306.93,"body":"hopefully not, hopefully. But if"},{"speaker":"Aaron Moncur","startTime":306.93,"endTime":312.0,"body":"you do, that's all part of the"},{"speaker":"Aaron Moncur","startTime":306.93,"endTime":312.0,"body":"journey. Okay, you spent as far"},{"speaker":"Aaron Moncur","startTime":312.0,"endTime":316.38,"body":"as I can tell a solid eight"},{"speaker":"Aaron Moncur","startTime":312.0,"endTime":316.38,"body":"years going to school to acquire"},{"speaker":"Aaron Moncur","startTime":316.38,"endTime":322.02,"body":"first a bachelor's degree and"},{"speaker":"Aaron Moncur","startTime":316.38,"endTime":322.02,"body":"then a master's degree. And then"},{"speaker":"Aaron Moncur","startTime":322.05,"endTime":327.9,"body":"a PhD. Most engineers will stop"},{"speaker":"Aaron Moncur","startTime":322.05,"endTime":327.9,"body":"at a bachelor's and you know,"},{"speaker":"Aaron Moncur","startTime":327.9,"endTime":332.34,"body":"some go to the masters level,"},{"speaker":"Aaron Moncur","startTime":327.9,"endTime":332.34,"body":"very few go to the PhD level,"},{"speaker":"Aaron Moncur","startTime":332.34,"endTime":336.81,"body":"what what was your motivation"},{"speaker":"Aaron Moncur","startTime":332.34,"endTime":336.81,"body":"behind getting a PhD? And how"},{"speaker":"Aaron Moncur","startTime":336.81,"endTime":338.43,"body":"has it helped you in your"},{"speaker":"Aaron Moncur","startTime":336.81,"endTime":338.43,"body":"career?"},{"speaker":"Robert Whirley","startTime":339.149,"endTime":341.789,"body":"You know, from"},{"speaker":"Robert Whirley","startTime":339.149,"endTime":341.789,"body":"the very beginning, I was always"},{"speaker":"Robert Whirley","startTime":341.849,"endTime":346.829,"body":"interested in the hardest"},{"speaker":"Robert Whirley","startTime":341.849,"endTime":346.829,"body":"problems. When in college, the"},{"speaker":"Robert Whirley","startTime":346.829,"endTime":353.309,"body":"professors would say, well, we"},{"speaker":"Robert Whirley","startTime":346.829,"endTime":353.309,"body":"assumed for this analysis for"},{"speaker":"Robert Whirley","startTime":353.309,"endTime":357.119,"body":"this formula, they were driving,"},{"speaker":"Robert Whirley","startTime":353.309,"endTime":357.119,"body":"we assumed this, my thought"},{"speaker":"Robert Whirley","startTime":357.149,"endTime":362.579,"body":"immediately was what if that"},{"speaker":"Robert Whirley","startTime":357.149,"endTime":362.579,"body":"isn't true? And I had no"},{"speaker":"Robert Whirley","startTime":362.579,"endTime":364.859,"body":"interest in some of the"},{"speaker":"Robert Whirley","startTime":362.579,"endTime":364.859,"body":"assumptions, I wanted to"},{"speaker":"Robert Whirley","startTime":364.859,"endTime":369.509,"body":"challenge every assumption. And"},{"speaker":"Robert Whirley","startTime":364.859,"endTime":369.509,"body":"so I gravitated early in my"},{"speaker":"Robert Whirley","startTime":369.509,"endTime":373.229,"body":"career to want to work on the"},{"speaker":"Robert Whirley","startTime":369.509,"endTime":373.229,"body":"hardest problems, the problems"},{"speaker":"Robert Whirley","startTime":373.229,"endTime":376.889,"body":"that didn't satisfy all the"},{"speaker":"Robert Whirley","startTime":373.229,"endTime":376.889,"body":"usual assumptions and my"},{"speaker":"Robert Whirley","startTime":376.889,"endTime":381.449,"body":"career's kind of gone that way."},{"speaker":"Robert Whirley","startTime":376.889,"endTime":381.449,"body":"And I've always enjoyed, enjoy"},{"speaker":"Robert Whirley","startTime":381.449,"endTime":386.129,"body":"working on hard things. And"},{"speaker":"Robert Whirley","startTime":381.449,"endTime":386.129,"body":"someone once asked me, what,"},{"speaker":"Robert Whirley","startTime":386.309,"endTime":389.939,"body":"what did you find most"},{"speaker":"Robert Whirley","startTime":386.309,"endTime":389.939,"body":"interesting about being an"},{"speaker":"Robert Whirley","startTime":389.939,"endTime":393.329,"body":"engineer and being a product"},{"speaker":"Robert Whirley","startTime":389.939,"endTime":393.329,"body":"development? And I said, it's"},{"speaker":"Robert Whirley","startTime":393.329,"endTime":396.719,"body":"really cool. I get to work on"},{"speaker":"Robert Whirley","startTime":393.329,"endTime":396.719,"body":"things I don't know how to do."},{"speaker":"Robert Whirley","startTime":397.769,"endTime":402.929,"body":"Who does I know how to do it, we"},{"speaker":"Robert Whirley","startTime":397.769,"endTime":402.929,"body":"give it to someone else? To do,"},{"speaker":"Aaron Moncur","startTime":403.29,"endTime":406.65,"body":"right, a lot of"},{"speaker":"Aaron Moncur","startTime":403.29,"endTime":406.65,"body":"fun. It's like, it's like"},{"speaker":"Aaron Moncur","startTime":406.86,"endTime":409.65,"body":"walking towards the horizon,"},{"speaker":"Aaron Moncur","startTime":406.86,"endTime":409.65,"body":"you're never going to get there"},{"speaker":"Aaron Moncur","startTime":409.65,"endTime":411.15,"body":"right, the joys and the journey?"},{"speaker":"Robert Whirley","startTime":411.45,"endTime":414.09,"body":"Absolutely."},{"speaker":"Robert Whirley","startTime":411.45,"endTime":414.09,"body":"It's, it's an incredible"},{"speaker":"Robert Whirley","startTime":414.09,"endTime":417.66,"body":"journey. 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But I really like"},{"speaker":"Robert Whirley","startTime":429.78,"endTime":433.77,"body":"to build hardware and build a"},{"speaker":"Robert Whirley","startTime":433.77,"endTime":438.93,"body":"product and see in in seeing the"},{"speaker":"Robert Whirley","startTime":433.77,"endTime":438.93,"body":"user benefit from that product,"},{"speaker":"Robert Whirley","startTime":438.93,"endTime":442.56,"body":"and particularly in the"},{"speaker":"Robert Whirley","startTime":438.93,"endTime":442.56,"body":"healthcare space. 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And then"},{"speaker":"Aaron Moncur","startTime":468.3,"endTime":472.8,"body":"you end up with this tangible"},{"speaker":"Aaron Moncur","startTime":472.8,"endTime":477.18,"body":"physical thing that you can hold"},{"speaker":"Aaron Moncur","startTime":472.8,"endTime":477.18,"body":"in your hands, and use to do"},{"speaker":"Aaron Moncur","startTime":477.18,"endTime":480.48,"body":"some kind of productive work"},{"speaker":"Aaron Moncur","startTime":477.18,"endTime":480.48,"body":"that that whole process is just"},{"speaker":"Aaron Moncur","startTime":480.51,"endTime":483.54,"body":"I love it so much. It's It's"},{"speaker":"Aaron Moncur","startTime":480.51,"endTime":483.54,"body":"magical. I don't have a better"},{"speaker":"Aaron Moncur","startTime":483.54,"endTime":484.53,"body":"word for it than that."},{"speaker":"Robert Whirley","startTime":485.16,"endTime":488.52,"body":"It absolutely is"},{"speaker":"Robert Whirley","startTime":485.16,"endTime":488.52,"body":"magical. And then when you see"},{"speaker":"Robert Whirley","startTime":488.52,"endTime":492.99,"body":"the person go on to use the"},{"speaker":"Robert Whirley","startTime":488.52,"endTime":492.99,"body":"thing you created to treat a"},{"speaker":"Robert Whirley","startTime":492.99,"endTime":498.81,"body":"disease or solve a problem or"},{"speaker":"Robert Whirley","startTime":492.99,"endTime":498.81,"body":"create some unique value in the"},{"speaker":"Robert Whirley","startTime":498.81,"endTime":502.32,"body":"economy that hasn't been created"},{"speaker":"Robert Whirley","startTime":498.81,"endTime":502.32,"body":"over a disease that hasn't been"},{"speaker":"Robert Whirley","startTime":502.32,"endTime":506.31,"body":"treated before. It's it's"},{"speaker":"Robert Whirley","startTime":502.32,"endTime":506.31,"body":"incredibly rewarding. And we're"},{"speaker":"Robert Whirley","startTime":506.34,"endTime":509.58,"body":"fortunate to be a part of that"},{"speaker":"Robert Whirley","startTime":506.34,"endTime":509.58,"body":"ecosystem. Yeah, who, who"},{"speaker":"Aaron Moncur","startTime":509.58,"endTime":512.13,"body":"needs LSD or"},{"speaker":"Aaron Moncur","startTime":509.58,"endTime":512.13,"body":"hallucinogens, we've got"},{"speaker":"Aaron Moncur","startTime":512.16,"endTime":518.52,"body":"engineering in our minds. Yeah."},{"speaker":"Aaron Moncur","startTime":512.16,"endTime":518.52,"body":"For for some of maybe the"},{"speaker":"Aaron Moncur","startTime":518.52,"endTime":522.03,"body":"students out there, it's not"},{"speaker":"Aaron Moncur","startTime":518.52,"endTime":522.03,"body":"often that, that I get a chance"},{"speaker":"Aaron Moncur","startTime":522.03,"endTime":526.23,"body":"to speak with someone who's been"},{"speaker":"Aaron Moncur","startTime":522.03,"endTime":526.23,"body":"through a Ph. D. program. Why?"},{"speaker":"Aaron Moncur","startTime":526.26,"endTime":532.23,"body":"Why might a student decide to"},{"speaker":"Aaron Moncur","startTime":526.26,"endTime":532.23,"body":"pursue or not pursue a PhD? What"},{"speaker":"Aaron Moncur","startTime":532.23,"endTime":534.96,"body":"What are kind of some of the"},{"speaker":"Aaron Moncur","startTime":532.23,"endTime":534.96,"body":"pros and cons surrounding that?"},{"speaker":"Robert Whirley","startTime":535.65,"endTime":539.52,"body":"Yeah, for me, it"},{"speaker":"Robert Whirley","startTime":535.65,"endTime":539.52,"body":"was I really wanted the ability"},{"speaker":"Robert Whirley","startTime":539.52,"endTime":544.56,"body":"to confidently take on really"},{"speaker":"Robert Whirley","startTime":539.52,"endTime":544.56,"body":"hard problems, and feel that I"},{"speaker":"Robert Whirley","startTime":544.56,"endTime":550.05,"body":"had the resources to apply to"},{"speaker":"Robert Whirley","startTime":544.56,"endTime":550.05,"body":"those. I also enjoyed the"},{"speaker":"Robert Whirley","startTime":550.47,"endTime":556.08,"body":"outside confidence that comes"},{"speaker":"Robert Whirley","startTime":550.47,"endTime":556.08,"body":"and learn in a Ph. D. program. I"},{"speaker":"Robert Whirley","startTime":556.08,"endTime":559.38,"body":"think the most important thing"},{"speaker":"Robert Whirley","startTime":556.08,"endTime":559.38,"body":"you learn in a Ph. D. program is"},{"speaker":"Robert Whirley","startTime":559.38,"endTime":564.09,"body":"not the detailed subject of your"},{"speaker":"Robert Whirley","startTime":559.38,"endTime":564.09,"body":"thesis. Certainly not for most"},{"speaker":"Robert Whirley","startTime":564.09,"endTime":568.53,"body":"engineers, some scientists may"},{"speaker":"Robert Whirley","startTime":564.09,"endTime":568.53,"body":"disagree. But for most"},{"speaker":"Robert Whirley","startTime":568.53,"endTime":571.89,"body":"engineers, what you really do is"},{"speaker":"Robert Whirley","startTime":568.53,"endTime":571.89,"body":"you learn how to learn, and you"},{"speaker":"Robert Whirley","startTime":571.89,"endTime":575.85,"body":"learn how to learn quickly, in"},{"speaker":"Robert Whirley","startTime":571.89,"endTime":575.85,"body":"order to come up with the"},{"speaker":"Robert Whirley","startTime":575.85,"endTime":579.93,"body":"relevant new insights and"},{"speaker":"Robert Whirley","startTime":575.85,"endTime":579.93,"body":"inventions that you're going to"},{"speaker":"Robert Whirley","startTime":579.93,"endTime":582.87,"body":"need to solve the problem that"},{"speaker":"Robert Whirley","startTime":579.93,"endTime":582.87,"body":"you're doing for your PhD"},{"speaker":"Robert Whirley","startTime":582.87,"endTime":588.75,"body":"thesis. And so for me, that was"},{"speaker":"Robert Whirley","startTime":582.87,"endTime":588.75,"body":"the attraction. I always have"},{"speaker":"Robert Whirley","startTime":588.75,"endTime":593.4,"body":"enjoyed challenges and it was"},{"speaker":"Robert Whirley","startTime":588.75,"endTime":593.4,"body":"the the next challenge, and it"},{"speaker":"Robert Whirley","startTime":593.4,"endTime":597.06,"body":"gave me a great background and"},{"speaker":"Robert Whirley","startTime":593.4,"endTime":597.06,"body":"all the engineering fundamentals"},{"speaker":"Robert Whirley","startTime":597.06,"endTime":602.43,"body":"so I could quickly look at a"},{"speaker":"Robert Whirley","startTime":597.06,"endTime":602.43,"body":"problem and make assessments"},{"speaker":"Robert Whirley","startTime":602.43,"endTime":606.33,"body":"that certain approaches may work"},{"speaker":"Robert Whirley","startTime":602.43,"endTime":606.33,"body":"certain approaches clearly"},{"speaker":"Robert Whirley","startTime":606.33,"endTime":611.28,"body":"wouldn't work, just with a rough"},{"speaker":"Robert Whirley","startTime":606.33,"endTime":611.28,"body":"order of magnitude analysis. And"},{"speaker":"Robert Whirley","startTime":611.28,"endTime":617.01,"body":"I, at least speaking personally,"},{"speaker":"Robert Whirley","startTime":611.28,"endTime":617.01,"body":"when I will set, the bachelor's"},{"speaker":"Robert Whirley","startTime":617.04,"endTime":619.95,"body":"or even a master's level, I"},{"speaker":"Robert Whirley","startTime":617.04,"endTime":619.95,"body":"didn't have the command of the"},{"speaker":"Robert Whirley","startTime":619.95,"endTime":622.5,"body":"subject to be able to"},{"speaker":"Robert Whirley","startTime":619.95,"endTime":622.5,"body":"confidently go into those kinds"},{"speaker":"Robert Whirley","startTime":622.5,"endTime":626.37,"body":"of things. That said, I would"},{"speaker":"Robert Whirley","startTime":622.5,"endTime":626.37,"body":"certainly not say a PhD is for"},{"speaker":"Robert Whirley","startTime":626.37,"endTime":631.86,"body":"everyone. If you enjoy more the"},{"speaker":"Robert Whirley","startTime":626.37,"endTime":631.86,"body":"design side and less the"},{"speaker":"Robert Whirley","startTime":631.89,"endTime":636.48,"body":"technology side or less the"},{"speaker":"Robert Whirley","startTime":631.89,"endTime":636.48,"body":"analysis side, it not be the"},{"speaker":"Robert Whirley","startTime":636.48,"endTime":641.07,"body":"right thing for you. But it"},{"speaker":"Robert Whirley","startTime":636.48,"endTime":641.07,"body":"certainly was aligned well with"},{"speaker":"Robert Whirley","startTime":641.07,"endTime":645.84,"body":"my gifts and my interests. And"},{"speaker":"Robert Whirley","startTime":641.07,"endTime":645.84,"body":"it played out along the way, as"},{"speaker":"Robert Whirley","startTime":645.84,"endTime":651.12,"body":"I later got into being more of a"},{"speaker":"Robert Whirley","startTime":645.84,"endTime":651.12,"body":"full time entrepreneur, that it"},{"speaker":"Robert Whirley","startTime":651.12,"endTime":654.96,"body":"brings a credibility that when"},{"speaker":"Robert Whirley","startTime":651.12,"endTime":654.96,"body":"you're building teams and"},{"speaker":"Robert Whirley","startTime":655.23,"endTime":659.58,"body":"building businesses, it brings a"},{"speaker":"Robert Whirley","startTime":655.23,"endTime":659.58,"body":"credibility that also can open"},{"speaker":"Robert Whirley","startTime":659.58,"endTime":660.18,"body":"doors for"},{"speaker":"Aaron Moncur","startTime":661.139,"endTime":663.089,"body":"I think that's a"},{"speaker":"Aaron Moncur","startTime":661.139,"endTime":663.089,"body":"really helpful way to think"},{"speaker":"Aaron Moncur","startTime":663.089,"endTime":667.079,"body":"about it, the distinction you"},{"speaker":"Aaron Moncur","startTime":663.089,"endTime":667.079,"body":"made between design and that"},{"speaker":"Aaron Moncur","startTime":667.139,"endTime":672.989,"body":"kind of analytical side of"},{"speaker":"Aaron Moncur","startTime":667.139,"endTime":672.989,"body":"things. Okay. You, you've held a"},{"speaker":"Aaron Moncur","startTime":672.989,"endTime":679.829,"body":"lot of different research r\u0026d"},{"speaker":"Aaron Moncur","startTime":672.989,"endTime":679.829,"body":"roles in your career, what tools"},{"speaker":"Aaron Moncur","startTime":679.829,"endTime":683.279,"body":"have you seen being used over"},{"speaker":"Aaron Moncur","startTime":679.829,"endTime":683.279,"body":"the years that have enhanced an"},{"speaker":"Aaron Moncur","startTime":683.279,"endTime":687.029,"body":"engineering team's ability to"},{"speaker":"Aaron Moncur","startTime":683.279,"endTime":687.029,"body":"perform research effectively?"},{"speaker":"Aaron Moncur","startTime":687.029,"endTime":689.699,"body":"And what tools do you think"},{"speaker":"Aaron Moncur","startTime":687.029,"endTime":689.699,"body":"maybe are still needed?"},{"speaker":"Robert Whirley","startTime":690.78,"endTime":694.41,"body":"That's a very"},{"speaker":"Robert Whirley","startTime":690.78,"endTime":694.41,"body":"good question, Aaron. Well, let"},{"speaker":"Robert Whirley","startTime":694.41,"endTime":698.46,"body":"me go back to when I first got"},{"speaker":"Robert Whirley","startTime":694.41,"endTime":698.46,"body":"involved in medical devices,"},{"speaker":"Robert Whirley","startTime":699.27,"endTime":705.93,"body":"back in 1997, having spent time"},{"speaker":"Robert Whirley","startTime":699.27,"endTime":705.93,"body":"in automotive and aerospace and"},{"speaker":"Robert Whirley","startTime":705.93,"endTime":709.95,"body":"some other industries, and was"},{"speaker":"Robert Whirley","startTime":705.93,"endTime":709.95,"body":"fairly new to the medical device"},{"speaker":"Robert Whirley","startTime":709.95,"endTime":714.78,"body":"space, and I was looking for an"},{"speaker":"Robert Whirley","startTime":709.95,"endTime":714.78,"body":"opportunity and looking at a"},{"speaker":"Robert Whirley","startTime":714.78,"endTime":718.65,"body":"problem that I was interested in"},{"speaker":"Robert Whirley","startTime":714.78,"endTime":718.65,"body":"solving, and was interested in,"},{"speaker":"Robert Whirley","startTime":718.65,"endTime":722.4,"body":"as I learned about the medical"},{"speaker":"Robert Whirley","startTime":718.65,"endTime":722.4,"body":"device space, that some tools"},{"speaker":"Robert Whirley","startTime":722.4,"endTime":726.51,"body":"that were routine, in my tool"},{"speaker":"Robert Whirley","startTime":722.4,"endTime":726.51,"body":"belt just weren't used in that"},{"speaker":"Robert Whirley","startTime":726.51,"endTime":731.94,"body":"space. And I think the cross"},{"speaker":"Robert Whirley","startTime":726.51,"endTime":731.94,"body":"pollenization of you bringing"},{"speaker":"Robert Whirley","startTime":731.94,"endTime":736.23,"body":"tools from different industries,"},{"speaker":"Robert Whirley","startTime":731.94,"endTime":736.23,"body":"to a new problem area is really"},{"speaker":"Robert Whirley","startTime":736.23,"endTime":741.33,"body":"powerful, specifically, in my"},{"speaker":"Robert Whirley","startTime":736.23,"endTime":741.33,"body":"case, in the aerospace and"},{"speaker":"Robert Whirley","startTime":741.33,"endTime":745.53,"body":"defense sectors, extensive use"},{"speaker":"Robert Whirley","startTime":741.33,"endTime":745.53,"body":"of sophisticated computer"},{"speaker":"Robert Whirley","startTime":745.53,"endTime":749.94,"body":"simulation and nonlinear finite"},{"speaker":"Robert Whirley","startTime":745.53,"endTime":749.94,"body":"elements, and so on to as part"},{"speaker":"Robert Whirley","startTime":749.94,"endTime":754.05,"body":"of a design process, rather than"},{"speaker":"Robert Whirley","startTime":749.94,"endTime":754.05,"body":"something that you did at the"},{"speaker":"Robert Whirley","startTime":754.05,"endTime":757.77,"body":"end of the footnote, that was"},{"speaker":"Robert Whirley","startTime":754.05,"endTime":757.77,"body":"routinely because you can't go"},{"speaker":"Robert Whirley","startTime":757.8,"endTime":762.03,"body":"build a $200 million satellite"},{"speaker":"Robert Whirley","startTime":757.8,"endTime":762.03,"body":"and go try it and break it and"},{"speaker":"Robert Whirley","startTime":762.03,"endTime":764.85,"body":"see where it fails, and then"},{"speaker":"Robert Whirley","startTime":762.03,"endTime":764.85,"body":"build a new prototype next week,"},{"speaker":"Robert Whirley","startTime":765.0,"endTime":767.94,"body":"you had to get it right, the"},{"speaker":"Robert Whirley","startTime":765.0,"endTime":767.94,"body":"cost of the test was very"},{"speaker":"Robert Whirley","startTime":767.94,"endTime":772.5,"body":"expensive. And so when I got"},{"speaker":"Robert Whirley","startTime":767.94,"endTime":772.5,"body":"into medical devices, I was"},{"speaker":"Robert Whirley","startTime":772.5,"endTime":775.83,"body":"quite surprised to find that"},{"speaker":"Robert Whirley","startTime":772.5,"endTime":775.83,"body":"very little predictive"},{"speaker":"Robert Whirley","startTime":775.83,"endTime":778.92,"body":"engineering was done. And there"},{"speaker":"Robert Whirley","startTime":775.83,"endTime":778.92,"body":"was a lot of emphasis on"},{"speaker":"Robert Whirley","startTime":778.92,"endTime":783.27,"body":"hardware prototypes, and with"},{"speaker":"Robert Whirley","startTime":778.92,"endTime":783.27,"body":"the idea that it's not that"},{"speaker":"Robert Whirley","startTime":783.27,"endTime":786.72,"body":"expensive to build these"},{"speaker":"Robert Whirley","startTime":783.27,"endTime":786.72,"body":"prototypes. And I said, Yeah,"},{"speaker":"Robert Whirley","startTime":786.72,"endTime":790.17,"body":"it's not that expensive. But"},{"speaker":"Robert Whirley","startTime":786.72,"endTime":790.17,"body":"doing a clinical trial to"},{"speaker":"Robert Whirley","startTime":790.17,"endTime":794.34,"body":"evaluate them is really"},{"speaker":"Robert Whirley","startTime":790.17,"endTime":794.34,"body":"expensive. Right? So why in the"},{"speaker":"Robert Whirley","startTime":794.34,"endTime":799.2,"body":"world, are we not doing more"},{"speaker":"Robert Whirley","startTime":794.34,"endTime":799.2,"body":"work upfront to understand the"},{"speaker":"Robert Whirley","startTime":799.47,"endTime":803.58,"body":"performance potential and design"},{"speaker":"Robert Whirley","startTime":799.47,"endTime":803.58,"body":"optimization of these using some"},{"speaker":"Robert Whirley","startTime":803.58,"endTime":808.14,"body":"of these tools. And so I brought"},{"speaker":"Robert Whirley","startTime":803.58,"endTime":808.14,"body":"some of the tools that I've used"},{"speaker":"Robert Whirley","startTime":808.14,"endTime":813.18,"body":"in other industries into medical"},{"speaker":"Robert Whirley","startTime":808.14,"endTime":813.18,"body":"advice. And now these things are"},{"speaker":"Robert Whirley","startTime":813.18,"endTime":817.32,"body":"routine, but this was in"},{"speaker":"Robert Whirley","startTime":813.18,"endTime":817.32,"body":"1997 1998, when it wasn't"},{"speaker":"Robert Whirley","startTime":817.32,"endTime":821.49,"body":"routine at all. And I think that"},{"speaker":"Robert Whirley","startTime":817.32,"endTime":821.49,"body":"allowed a lot of value creation."},{"speaker":"Robert Whirley","startTime":821.79,"endTime":827.61,"body":"It enabled us in specifically,"},{"speaker":"Robert Whirley","startTime":821.79,"endTime":827.61,"body":"in in one company, to have"},{"speaker":"Robert Whirley","startTime":827.61,"endTime":831.18,"body":"confidence in the design, to"},{"speaker":"Robert Whirley","startTime":827.61,"endTime":831.18,"body":"invest millions of dollars to"},{"speaker":"Robert Whirley","startTime":831.18,"endTime":834.75,"body":"develop a new manufacturing"},{"speaker":"Robert Whirley","startTime":831.18,"endTime":834.75,"body":"process to make the very first"},{"speaker":"Robert Whirley","startTime":834.75,"endTime":838.23,"body":"prototype. And we never had the"},{"speaker":"Robert Whirley","startTime":834.75,"endTime":838.23,"body":"confidence to invest that kind"},{"speaker":"Robert Whirley","startTime":838.23,"endTime":842.04,"body":"of money without having some new"},{"speaker":"Robert Whirley","startTime":838.23,"endTime":842.04,"body":"tools to be confident we were"},{"speaker":"Robert Whirley","startTime":842.04,"endTime":846.12,"body":"going to like what we got out"},{"speaker":"Robert Whirley","startTime":842.04,"endTime":846.12,"body":"the other side. So that I think"},{"speaker":"Robert Whirley","startTime":846.12,"endTime":849.12,"body":"they're the intersection of"},{"speaker":"Robert Whirley","startTime":846.12,"endTime":849.12,"body":"technologies and bringing the"},{"speaker":"Robert Whirley","startTime":849.12,"endTime":852.87,"body":"cross pollenization and bringing"},{"speaker":"Robert Whirley","startTime":849.12,"endTime":852.87,"body":"new technologies to an industry"},{"speaker":"Robert Whirley","startTime":853.11,"endTime":857.37,"body":"offers some really interesting"},{"speaker":"Robert Whirley","startTime":853.11,"endTime":857.37,"body":"opportunities for by creation."},{"speaker":"Aaron Moncur","startTime":858.3,"endTime":863.13,"body":"Yeah, absolutely."},{"speaker":"Aaron Moncur","startTime":858.3,"endTime":863.13,"body":"So FDA and computer simulation,"},{"speaker":"Aaron Moncur","startTime":863.13,"endTime":866.64,"body":"they're pretty common these"},{"speaker":"Aaron Moncur","startTime":863.13,"endTime":866.64,"body":"days. Do you have any thoughts"},{"speaker":"Aaron Moncur","startTime":866.64,"endTime":871.86,"body":"about what what what are some"},{"speaker":"Aaron Moncur","startTime":866.64,"endTime":871.86,"body":"tools that we still need as"},{"speaker":"Aaron Moncur","startTime":871.86,"endTime":874.02,"body":"engineers that we maybe don't"},{"speaker":"Aaron Moncur","startTime":871.86,"endTime":874.02,"body":"quite have yet?"},{"speaker":"Robert Whirley","startTime":874.71,"endTime":878.46,"body":"Invest in the"},{"speaker":"Robert Whirley","startTime":874.71,"endTime":878.46,"body":"medtech space, we struggle for"},{"speaker":"Robert Whirley","startTime":878.67,"endTime":883.41,"body":"good anatomic representation so"},{"speaker":"Robert Whirley","startTime":878.67,"endTime":883.41,"body":"that we can use in the bench in"},{"speaker":"Robert Whirley","startTime":883.41,"endTime":887.52,"body":"the cardiovascular space? Sure."},{"speaker":"Robert Whirley","startTime":883.41,"endTime":887.52,"body":"We have pumps now that represent"},{"speaker":"Robert Whirley","startTime":887.76,"endTime":893.25,"body":"cardiac flow, that representing"},{"speaker":"Robert Whirley","startTime":887.76,"endTime":893.25,"body":"good models represent portrayal"},{"speaker":"Robert Whirley","startTime":893.25,"endTime":898.32,"body":"tissue, for example, or models"},{"speaker":"Robert Whirley","startTime":893.25,"endTime":898.32,"body":"to represent the various"},{"speaker":"Robert Whirley","startTime":898.32,"endTime":901.86,"body":"structures support structures."},{"speaker":"Robert Whirley","startTime":898.32,"endTime":901.86,"body":"The whole arteries in place."},{"speaker":"Robert Whirley","startTime":902.52,"endTime":906.45,"body":"mechanical models for these are"},{"speaker":"Robert Whirley","startTime":902.52,"endTime":906.45,"body":"things that we have to develop"},{"speaker":"Robert Whirley","startTime":906.45,"endTime":910.26,"body":"almost on a case by case basis"},{"speaker":"Robert Whirley","startTime":906.45,"endTime":910.26,"body":"and our understanding of the"},{"speaker":"Robert Whirley","startTime":910.26,"endTime":914.1,"body":"mechanical properties, there is"},{"speaker":"Robert Whirley","startTime":910.26,"endTime":914.1,"body":"still very rudimentary. And"},{"speaker":"Robert Whirley","startTime":914.1,"endTime":919.11,"body":"there's huge opportunities. And"},{"speaker":"Robert Whirley","startTime":914.1,"endTime":919.11,"body":"I know you in in your career has"},{"speaker":"Robert Whirley","startTime":919.59,"endTime":923.94,"body":"gone a long way towards"},{"speaker":"Robert Whirley","startTime":919.59,"endTime":923.94,"body":"inventing new and developing"},{"speaker":"Robert Whirley","startTime":923.94,"endTime":928.11,"body":"insights and new ways to test"},{"speaker":"Robert Whirley","startTime":923.94,"endTime":928.11,"body":"devices. And that's another area"},{"speaker":"Robert Whirley","startTime":928.11,"endTime":933.87,"body":"of work. Combined, bringing new"},{"speaker":"Robert Whirley","startTime":928.11,"endTime":933.87,"body":"test insights into the field so"},{"speaker":"Robert Whirley","startTime":933.87,"endTime":937.02,"body":"that we can more rapidly"},{"speaker":"Robert Whirley","startTime":933.87,"endTime":937.02,"body":"evaluate designs, these are huge"},{"speaker":"Robert Whirley","startTime":937.02,"endTime":937.86,"body":"unmet needs. And"},{"speaker":"Aaron Moncur","startTime":939.09,"endTime":941.1,"body":"that's so"},{"speaker":"Aaron Moncur","startTime":939.09,"endTime":941.1,"body":"interesting to hear you say that"},{"speaker":"Aaron Moncur","startTime":941.1,"endTime":944.94,"body":"you are not the first person"},{"speaker":"Aaron Moncur","startTime":941.1,"endTime":944.94,"body":"that has mentioned that to me"},{"speaker":"Aaron Moncur","startTime":944.94,"endTime":951.12,"body":"this need for better anatomical"},{"speaker":"Aaron Moncur","startTime":944.94,"endTime":951.12,"body":"models. Very interesting there."},{"speaker":"Aaron Moncur","startTime":951.33,"endTime":953.91,"body":"Like you said, great"},{"speaker":"Aaron Moncur","startTime":951.33,"endTime":953.91,"body":"opportunities in that space."},{"speaker":"Aaron Moncur","startTime":955.62,"endTime":961.95,"body":"Okay. You worked at at least one"},{"speaker":"Aaron Moncur","startTime":955.62,"endTime":961.95,"body":"automotive company maybe to be"},{"speaker":"Aaron Moncur","startTime":962.01,"endTime":965.94,"body":"earlier in your career, there's"},{"speaker":"Aaron Moncur","startTime":962.01,"endTime":965.94,"body":"us electric car and, and trans"},{"speaker":"Aaron Moncur","startTime":965.94,"endTime":970.53,"body":"motive technologies, which I'm"},{"speaker":"Aaron Moncur","startTime":965.94,"endTime":970.53,"body":"not positive was an automotive"},{"speaker":"Aaron Moncur","startTime":971.58,"endTime":975.51,"body":"company or not, but at least one"},{"speaker":"Aaron Moncur","startTime":971.58,"endTime":975.51,"body":"of them us electric car based on"},{"speaker":"Aaron Moncur","startTime":975.51,"endTime":980.58,"body":"the name was an electric car"},{"speaker":"Aaron Moncur","startTime":975.51,"endTime":980.58,"body":"company. And, of course, they're"},{"speaker":"Aaron Moncur","startTime":980.61,"endTime":984.81,"body":"all the craze these days. But"},{"speaker":"Aaron Moncur","startTime":980.61,"endTime":984.81,"body":"what was what was the industry"},{"speaker":"Aaron Moncur","startTime":984.84,"endTime":989.34,"body":"like back then? And did people"},{"speaker":"Aaron Moncur","startTime":984.84,"endTime":989.34,"body":"envision the kind of consumer"},{"speaker":"Aaron Moncur","startTime":989.34,"endTime":993.6,"body":"vehicles like Tesla that we have"},{"speaker":"Aaron Moncur","startTime":989.34,"endTime":993.6,"body":"now? Or was the vision for the"},{"speaker":"Aaron Moncur","startTime":993.6,"endTime":995.64,"body":"space much different back then?"},{"speaker":"Robert Whirley","startTime":996.69,"endTime":998.76,"body":"Yeah, that was"},{"speaker":"Robert Whirley","startTime":996.69,"endTime":998.76,"body":"the one character that was in"},{"speaker":"Robert Whirley","startTime":998.76,"endTime":1004.61,"body":"1993. And well, some"},{"speaker":"Robert Whirley","startTime":998.76,"endTime":1004.61,"body":"enthusiasts, I think, envisioned"},{"speaker":"Robert Whirley","startTime":1004.64,"endTime":1009.08,"body":"that personally owned electric"},{"speaker":"Robert Whirley","startTime":1004.64,"endTime":1009.08,"body":"vehicle, the real focus at that"},{"speaker":"Robert Whirley","startTime":1009.08,"endTime":1012.71,"body":"time, was the deployment of"},{"speaker":"Robert Whirley","startTime":1009.08,"endTime":1012.71,"body":"electric vehicles for fleets,"},{"speaker":"Robert Whirley","startTime":1012.86,"endTime":1016.28,"body":"because the average fund"},{"speaker":"Robert Whirley","startTime":1012.86,"endTime":1016.28,"body":"operator, even in those days,"},{"speaker":"Robert Whirley","startTime":1016.49,"endTime":1022.73,"body":"drove less than 25 miles a day"},{"speaker":"Robert Whirley","startTime":1016.49,"endTime":1022.73,"body":"on a vehicle. So even with 1993,"},{"speaker":"Robert Whirley","startTime":1022.73,"endTime":1027.47,"body":"battery technology that was well"},{"speaker":"Robert Whirley","startTime":1022.73,"endTime":1027.47,"body":"within the capability. And so"},{"speaker":"Robert Whirley","startTime":1028.01,"endTime":1031.13,"body":"what that company was looking to"},{"speaker":"Robert Whirley","startTime":1028.01,"endTime":1031.13,"body":"do, and I'm joined, it was my"},{"speaker":"Robert Whirley","startTime":1031.13,"endTime":1036.11,"body":"first real entrepreneurial"},{"speaker":"Robert Whirley","startTime":1031.13,"endTime":1036.11,"body":"venture, at that time, in the"},{"speaker":"Robert Whirley","startTime":1036.11,"endTime":1039.98,"body":"automotive space. And what they"},{"speaker":"Robert Whirley","startTime":1036.11,"endTime":1039.98,"body":"were looking to do was to create"},{"speaker":"Robert Whirley","startTime":1040.01,"endTime":1045.32,"body":"fleet vehicles using relatively"},{"speaker":"Robert Whirley","startTime":1040.01,"endTime":1045.32,"body":"low cost technology that can be"},{"speaker":"Robert Whirley","startTime":1045.32,"endTime":1050.3,"body":"deployed across things like the"},{"speaker":"Robert Whirley","startTime":1045.32,"endTime":1050.3,"body":"power company vehicles that"},{"speaker":"Robert Whirley","startTime":1050.3,"endTime":1054.59,"body":"drive around for meter readers,"},{"speaker":"Robert Whirley","startTime":1050.3,"endTime":1054.59,"body":"or the US Postal Service, for"},{"speaker":"Robert Whirley","startTime":1054.59,"endTime":1058.46,"body":"example, those little postal"},{"speaker":"Robert Whirley","startTime":1054.59,"endTime":1058.46,"body":"vehicles that we all see, in"},{"speaker":"Robert Whirley","startTime":1058.46,"endTime":1062.33,"body":"those days average less than 20"},{"speaker":"Robert Whirley","startTime":1058.46,"endTime":1062.33,"body":"miles a day. So they're a great"},{"speaker":"Robert Whirley","startTime":1062.33,"endTime":1067.76,"body":"candidate. electrification, we"},{"speaker":"Robert Whirley","startTime":1062.33,"endTime":1067.76,"body":"have an electric bus program,"},{"speaker":"Robert Whirley","startTime":1068.09,"endTime":1072.32,"body":"and had some interesting"},{"speaker":"Robert Whirley","startTime":1068.09,"endTime":1072.32,"body":"technologies developed the first"},{"speaker":"Robert Whirley","startTime":1072.35,"endTime":1077.3,"body":"safety certified electric"},{"speaker":"Robert Whirley","startTime":1072.35,"endTime":1077.3,"body":"vehicle in the US. But in 1994,"},{"speaker":"Robert Whirley","startTime":1077.3,"endTime":1082.4,"body":"the administration changed and a"},{"speaker":"Robert Whirley","startTime":1077.3,"endTime":1082.4,"body":"lot of them federal mandates for"},{"speaker":"Robert Whirley","startTime":1082.43,"endTime":1085.94,"body":"the use of electric vehicles and"},{"speaker":"Robert Whirley","startTime":1082.43,"endTime":1085.94,"body":"fleets disappeared. And they"},{"speaker":"Robert Whirley","startTime":1085.94,"endTime":1089.39,"body":"were still more expensive than"},{"speaker":"Robert Whirley","startTime":1085.94,"endTime":1089.39,"body":"the gas powered alternatives. So"},{"speaker":"Robert Whirley","startTime":1089.6,"endTime":1092.87,"body":"our market really dried up out"},{"speaker":"Robert Whirley","startTime":1089.6,"endTime":1092.87,"body":"from under us. And that was a"},{"speaker":"Robert Whirley","startTime":1092.87,"endTime":1097.22,"body":"case we had a good technological"},{"speaker":"Robert Whirley","startTime":1092.87,"endTime":1097.22,"body":"solution. But factors beyond the"},{"speaker":"Robert Whirley","startTime":1097.22,"endTime":1101.3,"body":"control of the startup changed"},{"speaker":"Robert Whirley","startTime":1097.22,"endTime":1101.3,"body":"the market. And that was the end"},{"speaker":"Robert Whirley","startTime":1101.3,"endTime":1101.9,"body":"of that coming."},{"speaker":"Aaron Moncur","startTime":1102.92,"endTime":1107.12,"body":"I think solar"},{"speaker":"Aaron Moncur","startTime":1102.92,"endTime":1107.12,"body":"dishes have suffered similar"},{"speaker":"Aaron Moncur","startTime":1107.12,"endTime":1110.6,"body":"fates, when the price of oil"},{"speaker":"Aaron Moncur","startTime":1107.12,"endTime":1110.6,"body":"dropped, and suddenly, you know,"},{"speaker":"Aaron Moncur","startTime":1110.6,"endTime":1114.11,"body":"solar dishes were not. So we're"},{"speaker":"Aaron Moncur","startTime":1110.6,"endTime":1114.11,"body":"not so heavily sought after."},{"speaker":"Robert Whirley","startTime":1154.1799999999998,"endTime":1156.28,"body":"Yeah, third,"},{"speaker":"Robert Whirley","startTime":1154.1799999999998,"endTime":1156.28,"body":"external effects that I think"},{"speaker":"Robert Whirley","startTime":1156.28,"endTime":1160.57,"body":"can can always play upon anyone"},{"speaker":"Robert Whirley","startTime":1156.28,"endTime":1160.57,"body":"in the startup or in the"},{"speaker":"Robert Whirley","startTime":1160.57,"endTime":1164.6499999999999,"body":"development stage venture. And"},{"speaker":"Robert Whirley","startTime":1160.57,"endTime":1164.6499999999999,"body":"that's why I always encourage"},{"speaker":"Robert Whirley","startTime":1164.6499999999999,"endTime":1170.2,"body":"people to don't let your the"},{"speaker":"Robert Whirley","startTime":1164.6499999999999,"endTime":1170.2,"body":"success of your product become a"},{"speaker":"Robert Whirley","startTime":1170.23,"endTime":1174.82,"body":"reflection of your success on"},{"speaker":"Robert Whirley","startTime":1170.23,"endTime":1174.82,"body":"the project, that those may be"},{"speaker":"Robert Whirley","startTime":1175.03,"endTime":1179.32,"body":"independent, you can have very"},{"speaker":"Robert Whirley","startTime":1175.03,"endTime":1179.32,"body":"good projects that don't go on"},{"speaker":"Robert Whirley","startTime":1179.32,"endTime":1182.83,"body":"to become commercial successes."},{"speaker":"Robert Whirley","startTime":1179.32,"endTime":1182.83,"body":"And conversely, I've seen"},{"speaker":"Robert Whirley","startTime":1182.83,"endTime":1187.09,"body":"examples of very mediocre"},{"speaker":"Robert Whirley","startTime":1182.83,"endTime":1187.09,"body":"projects that became huge"},{"speaker":"Robert Whirley","startTime":1187.09,"endTime":1190.09,"body":"commercial successes, because"},{"speaker":"Robert Whirley","startTime":1187.09,"endTime":1190.09,"body":"they were in the right place at"},{"speaker":"Robert Whirley","startTime":1190.09,"endTime":1190.69,"body":"the right time."},{"speaker":"Aaron Moncur","startTime":1192.3999999999999,"endTime":1198.1299999999999,"body":"Very good. Very"},{"speaker":"Aaron Moncur","startTime":1192.3999999999999,"endTime":1198.1299999999999,"body":"good. In 1998, you co founded"},{"speaker":"Aaron Moncur","startTime":1198.31,"endTime":1203.32,"body":"try vascular and and looks like"},{"speaker":"Aaron Moncur","startTime":1198.31,"endTime":1203.32,"body":"you raised about $20 million to"},{"speaker":"Aaron Moncur","startTime":1203.32,"endTime":1206.8,"body":"do so. And you you later went on"},{"speaker":"Aaron Moncur","startTime":1203.32,"endTime":1206.8,"body":"to raise even more in series and"},{"speaker":"Aaron Moncur","startTime":1206.8,"endTime":1212.98,"body":"series B funding. How did you do"},{"speaker":"Aaron Moncur","startTime":1206.8,"endTime":1212.98,"body":"that? I mean, maybe maybe you"},{"speaker":"Aaron Moncur","startTime":1212.98,"endTime":1216.9099999999999,"body":"did have some VC experience back"},{"speaker":"Aaron Moncur","startTime":1212.98,"endTime":1216.9099999999999,"body":"then. But how did you know like,"},{"speaker":"Aaron Moncur","startTime":1217.06,"endTime":1222.6699999999998,"body":"how to approach a VC firm and"},{"speaker":"Aaron Moncur","startTime":1217.06,"endTime":1222.6699999999998,"body":"what to say and and just how to"},{"speaker":"Aaron Moncur","startTime":1222.6699999999998,"endTime":1224.23,"body":"get through that whole process."},{"speaker":"Robert Whirley","startTime":1225.79,"endTime":1227.98,"body":"We did not have"},{"speaker":"Robert Whirley","startTime":1225.79,"endTime":1227.98,"body":"experience I have two co"},{"speaker":"Robert Whirley","startTime":1227.98,"endTime":1233.35,"body":"founders that I work with at the"},{"speaker":"Robert Whirley","startTime":1227.98,"endTime":1233.35,"body":"time and Joe Humphrey and Mike"},{"speaker":"Robert Whirley","startTime":1233.35,"endTime":1237.49,"body":"Chota and we've all known each"},{"speaker":"Robert Whirley","startTime":1233.35,"endTime":1237.49,"body":"other. We're all grad students"},{"speaker":"Robert Whirley","startTime":1237.49,"endTime":1241.3,"body":"at Cal Tech together. And we've"},{"speaker":"Robert Whirley","startTime":1237.49,"endTime":1241.3,"body":"never raised any VC money. And"},{"speaker":"Robert Whirley","startTime":1241.8999999999999,"endTime":1245.74,"body":"we made all the mistakes. The"},{"speaker":"Robert Whirley","startTime":1241.8999999999999,"endTime":1245.74,"body":"how we figured out how to do it"},{"speaker":"Robert Whirley","startTime":1245.77,"endTime":1251.71,"body":"was we made all the mistakes and"},{"speaker":"Robert Whirley","startTime":1245.77,"endTime":1251.71,"body":"check them off. We came in with"},{"speaker":"Robert Whirley","startTime":1251.74,"endTime":1256.81,"body":"the with poor, being unprepared,"},{"speaker":"Robert Whirley","startTime":1251.74,"endTime":1256.81,"body":"our presentations were too long,"},{"speaker":"Robert Whirley","startTime":1256.81,"endTime":1260.62,"body":"they were unfocused. And then we"},{"speaker":"Robert Whirley","startTime":1256.81,"endTime":1260.62,"body":"had a lot of trouble, we"},{"speaker":"Robert Whirley","startTime":1260.62,"endTime":1264.9099999999999,"body":"probably had 30 projections. And"},{"speaker":"Robert Whirley","startTime":1260.62,"endTime":1264.9099999999999,"body":"we knew we had a good product"},{"speaker":"Robert Whirley","startTime":1264.9099999999999,"endTime":1270.76,"body":"idea that the Senate was sound."},{"speaker":"Robert Whirley","startTime":1264.9099999999999,"endTime":1270.76,"body":"And we were showing images of"},{"speaker":"Robert Whirley","startTime":1270.79,"endTime":1274.3899999999999,"body":"the design concept and showing a"},{"speaker":"Robert Whirley","startTime":1270.79,"endTime":1274.3899999999999,"body":"lot of computer simulations that"},{"speaker":"Robert Whirley","startTime":1274.3899999999999,"endTime":1278.6499999999999,"body":"would explain how it worked, and"},{"speaker":"Robert Whirley","startTime":1274.3899999999999,"endTime":1278.6499999999999,"body":"showed the feasibility of this"},{"speaker":"Robert Whirley","startTime":1278.6499999999999,"endTime":1283.12,"body":"design. And we've got a lot of"},{"speaker":"Robert Whirley","startTime":1278.6499999999999,"endTime":1283.12,"body":"bobbing heads that said yet that"},{"speaker":"Robert Whirley","startTime":1283.12,"endTime":1287.26,"body":"looks very interesting. And then"},{"speaker":"Robert Whirley","startTime":1283.12,"endTime":1287.26,"body":"at the end, with the follow up"},{"speaker":"Robert Whirley","startTime":1287.26,"endTime":1291.76,"body":"would be, but it's not right."},{"speaker":"Robert Whirley","startTime":1287.26,"endTime":1291.76,"body":"For us. It's too early, all the"},{"speaker":"Robert Whirley","startTime":1291.76,"endTime":1296.4099999999999,"body":"usual explanations. And funnily"},{"speaker":"Robert Whirley","startTime":1291.76,"endTime":1296.4099999999999,"body":"though, one of the best things"},{"speaker":"Robert Whirley","startTime":1296.4099999999999,"endTime":1300.76,"body":"we did was we started gathering"},{"speaker":"Robert Whirley","startTime":1296.4099999999999,"endTime":1300.76,"body":"it in our advisory group around"},{"speaker":"Robert Whirley","startTime":1300.76,"endTime":1306.6699999999998,"body":"us, people that had done this"},{"speaker":"Robert Whirley","startTime":1300.76,"endTime":1306.6699999999998,"body":"before. And we got an advisor, a"},{"speaker":"Robert Whirley","startTime":1306.6699999999998,"endTime":1309.82,"body":"gentleman by the name of Steve"},{"speaker":"Robert Whirley","startTime":1306.6699999999998,"endTime":1309.82,"body":"Weiss, who was an ex venture"},{"speaker":"Robert Whirley","startTime":1309.82,"endTime":1313.36,"body":"capitalist. And he said, In all"},{"speaker":"Robert Whirley","startTime":1309.82,"endTime":1313.36,"body":"three of us had come from"},{"speaker":"Robert Whirley","startTime":1313.36,"endTime":1317.1699999999998,"body":"aerospace, none of us had any"},{"speaker":"Robert Whirley","startTime":1313.36,"endTime":1317.1699999999998,"body":"medical device background. And"},{"speaker":"Robert Whirley","startTime":1317.2,"endTime":1321.19,"body":"he said, the medical device"},{"speaker":"Robert Whirley","startTime":1317.2,"endTime":1321.19,"body":"venture guys you're talking to"},{"speaker":"Robert Whirley","startTime":1321.28,"endTime":1324.4299999999998,"body":"aren't used to seeing all this"},{"speaker":"Robert Whirley","startTime":1321.28,"endTime":1324.4299999999998,"body":"technology stuff, they're used"},{"speaker":"Robert Whirley","startTime":1324.4299999999998,"endTime":1327.94,"body":"to seeing some hardware. So if"},{"speaker":"Robert Whirley","startTime":1324.4299999999998,"endTime":1327.94,"body":"you've got a branded shoe box"},{"speaker":"Robert Whirley","startTime":1327.97,"endTime":1333.01,"body":"with some hardware prototypes,"},{"speaker":"Robert Whirley","startTime":1327.97,"endTime":1333.01,"body":"really, if we have a clear"},{"speaker":"Robert Whirley","startTime":1333.01,"endTime":1335.8,"body":"definition of the problem, and"},{"speaker":"Robert Whirley","startTime":1333.01,"endTime":1335.8,"body":"we have this technology with"},{"speaker":"Robert Whirley","startTime":1335.8,"endTime":1338.47,"body":"these good simulations,"},{"speaker":"Robert Whirley","startTime":1335.8,"endTime":1338.47,"body":"building, the prototype isn't"},{"speaker":"Robert Whirley","startTime":1338.47,"endTime":1343.6299999999999,"body":"hard. And he said, Build, take"},{"speaker":"Robert Whirley","startTime":1338.47,"endTime":1343.6299999999999,"body":"Schubach building prototypes. So"},{"speaker":"Robert Whirley","startTime":1343.6599999999999,"endTime":1347.35,"body":"we took his advice. And the next"},{"speaker":"Robert Whirley","startTime":1343.6599999999999,"endTime":1347.35,"body":"meeting, we went to within about"},{"speaker":"Robert Whirley","startTime":1347.35,"endTime":1352.84,"body":"two weeks, we prototypes in the"},{"speaker":"Robert Whirley","startTime":1347.35,"endTime":1352.84,"body":"shoe box, probably limited, but"},{"speaker":"Robert Whirley","startTime":1352.84,"endTime":1356.26,"body":"we took them in and after we"},{"speaker":"Robert Whirley","startTime":1352.84,"endTime":1356.26,"body":"showed all the fancy graphics"},{"speaker":"Robert Whirley","startTime":1356.26,"endTime":1360.1299999999999,"body":"and what how we understood the"},{"speaker":"Robert Whirley","startTime":1356.26,"endTime":1360.1299999999999,"body":"problem and our general approach"},{"speaker":"Robert Whirley","startTime":1360.1299999999999,"endTime":1364.09,"body":"and the simulation results, we"},{"speaker":"Robert Whirley","startTime":1360.1299999999999,"endTime":1364.09,"body":"pulled out some prototypes and"},{"speaker":"Robert Whirley","startTime":1364.09,"endTime":1368.29,"body":"show them and things changed"},{"speaker":"Robert Whirley","startTime":1364.09,"endTime":1368.29,"body":"from there dramatically in a"},{"speaker":"Robert Whirley","startTime":1368.29,"endTime":1372.4299999999998,"body":"much more receptivity. So I"},{"speaker":"Robert Whirley","startTime":1368.29,"endTime":1372.4299999999998,"body":"really would put that at its"},{"speaker":"Robert Whirley","startTime":1372.4299999999998,"endTime":1376.69,"body":"root to we surrounded ourselves"},{"speaker":"Robert Whirley","startTime":1372.4299999999998,"endTime":1376.69,"body":"by people who had done what we"},{"speaker":"Robert Whirley","startTime":1376.69,"endTime":1380.44,"body":"were trying to do, and ask them"},{"speaker":"Robert Whirley","startTime":1376.69,"endTime":1380.44,"body":"questions and tried to take"},{"speaker":"Robert Whirley","startTime":1380.44,"endTime":1381.22,"body":"their advice."},{"speaker":"Aaron Moncur","startTime":1381.7,"endTime":1385.48,"body":"That's such a"},{"speaker":"Aaron Moncur","startTime":1381.7,"endTime":1385.48,"body":"perfect example of how important"},{"speaker":"Aaron Moncur","startTime":1385.48,"endTime":1391.03,"body":"it is to know what your customer"},{"speaker":"Aaron Moncur","startTime":1385.48,"endTime":1391.03,"body":"wants. I mean, you guys had all"},{"speaker":"Aaron Moncur","startTime":1391.03,"endTime":1396.58,"body":"this data and technology, and"},{"speaker":"Aaron Moncur","startTime":1391.03,"endTime":1396.58,"body":"she could show exactly how this"},{"speaker":"Aaron Moncur","startTime":1396.58,"endTime":1400.87,"body":"was going to solve a need. Which"},{"speaker":"Aaron Moncur","startTime":1396.58,"endTime":1400.87,"body":"for you know, a lot of people"},{"speaker":"Aaron Moncur","startTime":1400.87,"endTime":1403.36,"body":"probably would have been"},{"speaker":"Aaron Moncur","startTime":1400.87,"endTime":1403.36,"body":"perfect, but these guys were"},{"speaker":"Aaron Moncur","startTime":1403.36,"endTime":1406.6599999999999,"body":"looking for a prototype. That's"},{"speaker":"Aaron Moncur","startTime":1403.36,"endTime":1406.6599999999999,"body":"what they wanted to see. And as"},{"speaker":"Aaron Moncur","startTime":1406.6599999999999,"endTime":1409.24,"body":"soon as you met that need, as"},{"speaker":"Aaron Moncur","startTime":1406.6599999999999,"endTime":1409.24,"body":"soon as you identified that,"},{"speaker":"Aaron Moncur","startTime":1409.24,"endTime":1412.45,"body":"quote, unquote, customer"},{"speaker":"Aaron Moncur","startTime":1409.24,"endTime":1412.45,"body":"requirement, boom, things"},{"speaker":"Aaron Moncur","startTime":1412.45,"endTime":1415.78,"body":"changed. And that that actually"},{"speaker":"Aaron Moncur","startTime":1412.45,"endTime":1415.78,"body":"is a perfect segue into another"},{"speaker":"Aaron Moncur","startTime":1415.78,"endTime":1421.1799999999998,"body":"question I wanted to ask you at"},{"speaker":"Aaron Moncur","startTime":1415.78,"endTime":1421.1799999999998,"body":"Troy, vascular, one of your"},{"speaker":"Aaron Moncur","startTime":1421.1799999999998,"endTime":1425.44,"body":"roles was to ensure that the"},{"speaker":"Aaron Moncur","startTime":1421.1799999999998,"endTime":1425.44,"body":"product met clinical needs. Now"},{"speaker":"Aaron Moncur","startTime":1425.47,"endTime":1429.55,"body":"being engineers, at least in my"},{"speaker":"Aaron Moncur","startTime":1425.47,"endTime":1429.55,"body":"experience, it's so easy for us"},{"speaker":"Aaron Moncur","startTime":1429.55,"endTime":1433.6,"body":"to just want to jump into the"},{"speaker":"Aaron Moncur","startTime":1429.55,"endTime":1433.6,"body":"design, you know, and start, you"},{"speaker":"Aaron Moncur","startTime":1433.6,"endTime":1437.8,"body":"know, getting into CAD and doing"},{"speaker":"Aaron Moncur","startTime":1433.6,"endTime":1437.8,"body":"some benchtop testing before we"},{"speaker":"Aaron Moncur","startTime":1437.8,"endTime":1441.58,"body":"fully understand the customer's"},{"speaker":"Aaron Moncur","startTime":1437.8,"endTime":1441.58,"body":"needs. How did you keep your"},{"speaker":"Aaron Moncur","startTime":1441.58,"endTime":1445.81,"body":"team disciplined to avoid that"},{"speaker":"Aaron Moncur","startTime":1441.58,"endTime":1445.81,"body":"pitfall? And what did your team"},{"speaker":"Aaron Moncur","startTime":1445.81,"endTime":1449.4099999999999,"body":"do to ensure that the product"},{"speaker":"Aaron Moncur","startTime":1445.81,"endTime":1449.4099999999999,"body":"they developed accurately met"},{"speaker":"Aaron Moncur","startTime":1449.4099999999999,"endTime":1450.37,"body":"the market needs?"},{"speaker":"Robert Whirley","startTime":1451.06,"endTime":1454.1499999999999,"body":"Oh, that's a"},{"speaker":"Robert Whirley","startTime":1451.06,"endTime":1454.1499999999999,"body":"great point. Great question. It"},{"speaker":"Robert Whirley","startTime":1454.1499999999999,"endTime":1457.81,"body":"has been one of my pet peeves"},{"speaker":"Robert Whirley","startTime":1454.1499999999999,"endTime":1457.81,"body":"from the very beginning. And one"},{"speaker":"Robert Whirley","startTime":1457.81,"endTime":1462.49,"body":"of my founding principles in"},{"speaker":"Robert Whirley","startTime":1457.81,"endTime":1462.49,"body":"engineering has been to focus on"},{"speaker":"Robert Whirley","startTime":1462.52,"endTime":1467.05,"body":"the problem, don't start with"},{"speaker":"Robert Whirley","startTime":1462.52,"endTime":1467.05,"body":"the solution. And specifically"},{"speaker":"Robert Whirley","startTime":1467.08,"endTime":1471.25,"body":"try vascular, we were working on"},{"speaker":"Robert Whirley","startTime":1467.08,"endTime":1471.25,"body":"a problem in aortic disease,"},{"speaker":"Robert Whirley","startTime":1471.25,"endTime":1474.73,"body":"specifically, the organ"},{"speaker":"Robert Whirley","startTime":1471.25,"endTime":1474.73,"body":"aneurysms. And the long and"},{"speaker":"Robert Whirley","startTime":1474.73,"endTime":1477.22,"body":"short of that without getting in"},{"speaker":"Robert Whirley","startTime":1474.73,"endTime":1477.22,"body":"the details of that involves"},{"speaker":"Robert Whirley","startTime":1477.4299999999998,"endTime":1482.47,"body":"making the seal inside the blood"},{"speaker":"Robert Whirley","startTime":1477.4299999999998,"endTime":1482.47,"body":"vessel above and below a"},{"speaker":"Robert Whirley","startTime":1482.47,"endTime":1486.6399999999999,"body":"weakened area. So you take the"},{"speaker":"Robert Whirley","startTime":1482.47,"endTime":1486.6399999999999,"body":"pressure. And we looked at the"},{"speaker":"Robert Whirley","startTime":1486.6399999999999,"endTime":1490.69,"body":"technologies that were used in a"},{"speaker":"Robert Whirley","startTime":1486.6399999999999,"endTime":1490.69,"body":"couple of other early devices."},{"speaker":"Robert Whirley","startTime":1491.02,"endTime":1495.9099999999999,"body":"And they were stents, vascular"},{"speaker":"Robert Whirley","startTime":1491.02,"endTime":1495.9099999999999,"body":"stents and grafts, things that"},{"speaker":"Robert Whirley","startTime":1495.9099999999999,"endTime":1499.36,"body":"were already in use in other"},{"speaker":"Robert Whirley","startTime":1495.9099999999999,"endTime":1499.36,"body":"medical devices. And it looked"},{"speaker":"Robert Whirley","startTime":1499.36,"endTime":1502.3,"body":"like people that just got some"},{"speaker":"Robert Whirley","startTime":1499.36,"endTime":1502.3,"body":"of those components and put them"},{"speaker":"Robert Whirley","startTime":1502.3,"endTime":1505.84,"body":"in the middle of the table and"},{"speaker":"Robert Whirley","startTime":1502.3,"endTime":1505.84,"body":"said, Let's build a new device."},{"speaker":"Robert Whirley","startTime":1505.9299999999998,"endTime":1509.44,"body":"And we're going to call it a"},{"speaker":"Robert Whirley","startTime":1505.9299999999998,"endTime":1509.44,"body":"stent graft. And he really was"},{"speaker":"Robert Whirley","startTime":1509.47,"endTime":1513.25,"body":"poorly suited for the"},{"speaker":"Robert Whirley","startTime":1509.47,"endTime":1513.25,"body":"application. engineers don't"},{"speaker":"Robert Whirley","startTime":1513.25,"endTime":1517.03,"body":"seal fluids using stands, which"},{"speaker":"Robert Whirley","startTime":1513.25,"endTime":1517.03,"body":"are nothing more than radio"},{"speaker":"Robert Whirley","startTime":1517.03,"endTime":1522.01,"body":"springs. But using radio springs"},{"speaker":"Robert Whirley","startTime":1517.03,"endTime":1522.01,"body":"and fabric engineer seal fluids"},{"speaker":"Robert Whirley","startTime":1522.01,"endTime":1525.31,"body":"with gaskets and O rings. And"},{"speaker":"Robert Whirley","startTime":1522.01,"endTime":1525.31,"body":"they've been doing that for 100"},{"speaker":"Robert Whirley","startTime":1525.31,"endTime":1529.33,"body":"years. We didn't pioneer that."},{"speaker":"Robert Whirley","startTime":1525.31,"endTime":1529.33,"body":"And so what we really brought to"},{"speaker":"Robert Whirley","startTime":1529.33,"endTime":1534.1299999999999,"body":"the problem was at its simplest"},{"speaker":"Robert Whirley","startTime":1529.33,"endTime":1534.1299999999999,"body":"terms, this is not so much a"},{"speaker":"Robert Whirley","startTime":1534.1299999999999,"endTime":1538.81,"body":"medical device. This is a fluids"},{"speaker":"Robert Whirley","startTime":1534.1299999999999,"endTime":1538.81,"body":"problem, where we need to cure"},{"speaker":"Robert Whirley","startTime":1538.81,"endTime":1543.9099999999999,"body":"have fluid at two ends of a two."},{"speaker":"Robert Whirley","startTime":1538.81,"endTime":1543.9099999999999,"body":"And so if we need to do that, we"},{"speaker":"Robert Whirley","startTime":1543.9099999999999,"endTime":1547.6599999999999,"body":"need to figure out how to use"},{"speaker":"Robert Whirley","startTime":1543.9099999999999,"endTime":1547.6599999999999,"body":"gaskets and openings. And that"},{"speaker":"Robert Whirley","startTime":1547.6599999999999,"endTime":1551.6499999999999,"body":"was really the focus on the"},{"speaker":"Robert Whirley","startTime":1547.6599999999999,"endTime":1551.6499999999999,"body":"problem. And we brought that"},{"speaker":"Robert Whirley","startTime":1551.9199999999998,"endTime":1555.7,"body":"into the team. From the very"},{"speaker":"Robert Whirley","startTime":1551.9199999999998,"endTime":1555.7,"body":"beginning, we talked about using"},{"speaker":"Robert Whirley","startTime":1555.73,"endTime":1559.1499999999999,"body":"proven engineering principles"},{"speaker":"Robert Whirley","startTime":1555.73,"endTime":1559.1499999999999,"body":"and stay focused on the problem"},{"speaker":"Robert Whirley","startTime":1559.3,"endTime":1562.69,"body":"and pay no attention to how"},{"speaker":"Robert Whirley","startTime":1559.3,"endTime":1562.69,"body":"other people solve it. And"},{"speaker":"Robert Whirley","startTime":1562.69,"endTime":1567.01,"body":"actually, our company, in sharp"},{"speaker":"Robert Whirley","startTime":1562.69,"endTime":1567.01,"body":"contrast committee and other"},{"speaker":"Robert Whirley","startTime":1567.01,"endTime":1571.33,"body":"small companies of the day, we"},{"speaker":"Robert Whirley","startTime":1567.01,"endTime":1571.33,"body":"were probably seven years old."},{"speaker":"Robert Whirley","startTime":1571.48,"endTime":1575.35,"body":"And we didn't have a single"},{"speaker":"Robert Whirley","startTime":1571.48,"endTime":1575.35,"body":"competitive device that solve"},{"speaker":"Robert Whirley","startTime":1575.35,"endTime":1578.2,"body":"the same problem anywhere in the"},{"speaker":"Robert Whirley","startTime":1575.35,"endTime":1578.2,"body":"building. Because we really"},{"speaker":"Robert Whirley","startTime":1578.2,"endTime":1581.26,"body":"didn't care how other people did"},{"speaker":"Robert Whirley","startTime":1578.2,"endTime":1581.26,"body":"it, we were focused on making"},{"speaker":"Robert Whirley","startTime":1581.26,"endTime":1586.12,"body":"sure we had solved the problem."},{"speaker":"Robert Whirley","startTime":1581.26,"endTime":1586.12,"body":"Thirdly, to this day, many"},{"speaker":"Robert Whirley","startTime":1586.12,"endTime":1588.25,"body":"projects toyed around a firm"},{"speaker":"Robert Whirley","startTime":1586.12,"endTime":1588.25,"body":"believer in that"},{"speaker":"Aaron Moncur","startTime":1589.3899999999999,"endTime":1591.55,"body":"I love how you"},{"speaker":"Aaron Moncur","startTime":1589.3899999999999,"endTime":1591.55,"body":"broke that down. So simply"},{"speaker":"Aaron Moncur","startTime":1591.55,"endTime":1594.34,"body":"gaskets and O rings, right? It"},{"speaker":"Aaron Moncur","startTime":1591.55,"endTime":1594.34,"body":"doesn't get much more simple"},{"speaker":"Aaron Moncur","startTime":1594.34,"endTime":1597.49,"body":"than that I'm sure that the"},{"speaker":"Aaron Moncur","startTime":1594.34,"endTime":1597.49,"body":"solution eventually was was"},{"speaker":"Aaron Moncur","startTime":1597.49,"endTime":1600.73,"body":"complex, but to be able to see"},{"speaker":"Aaron Moncur","startTime":1597.49,"endTime":1600.73,"body":"it through the lens of these"},{"speaker":"Aaron Moncur","startTime":1600.73,"endTime":1605.02,"body":"fundamental, you know, the"},{"speaker":"Aaron Moncur","startTime":1600.73,"endTime":1605.02,"body":"basics. That's powerful."},{"speaker":"Robert Whirley","startTime":1606.46,"endTime":1609.8799999999999,"body":"That was exactly"},{"speaker":"Robert Whirley","startTime":1606.46,"endTime":1609.8799999999999,"body":"what our approach and I think"},{"speaker":"Robert Whirley","startTime":1610.57,"endTime":1614.44,"body":"that that clarity helps so"},{"speaker":"Robert Whirley","startTime":1610.57,"endTime":1614.44,"body":"often, because I think as"},{"speaker":"Robert Whirley","startTime":1614.44,"endTime":1617.53,"body":"engineers, we come into"},{"speaker":"Robert Whirley","startTime":1614.44,"endTime":1617.53,"body":"problems, and they're, they're"},{"speaker":"Robert Whirley","startTime":1617.53,"endTime":1622.1499999999999,"body":"complex, there's a lot of"},{"speaker":"Robert Whirley","startTime":1617.53,"endTime":1622.1499999999999,"body":"confusing bits of data and"},{"speaker":"Robert Whirley","startTime":1622.1499999999999,"endTime":1626.8,"body":"pieces, and so on, and really"},{"speaker":"Robert Whirley","startTime":1622.1499999999999,"endTime":1626.8,"body":"peeling all the details away and"},{"speaker":"Robert Whirley","startTime":1626.8,"endTime":1630.04,"body":"looking at, fundamentally,"},{"speaker":"Robert Whirley","startTime":1626.8,"endTime":1630.04,"body":"what's the physics that"},{"speaker":"Robert Whirley","startTime":1630.04,"endTime":1633.52,"body":"underlies the problem? And"},{"speaker":"Robert Whirley","startTime":1630.04,"endTime":1633.52,"body":"what's the right physics to use"},{"speaker":"Robert Whirley","startTime":1633.52,"endTime":1636.49,"body":"to solve that problem? I've"},{"speaker":"Robert Whirley","startTime":1633.52,"endTime":1636.49,"body":"always found is a great"},{"speaker":"Robert Whirley","startTime":1636.49,"endTime":1640.4199999999998,"body":"weathervane for which way to go"},{"speaker":"Robert Whirley","startTime":1636.49,"endTime":1640.4199999999998,"body":"which approach to follow to to"},{"speaker":"Robert Whirley","startTime":1640.4199999999998,"endTime":1641.56,"body":"solve this problem."},{"speaker":"Aaron Moncur","startTime":1642.3999999999999,"endTime":1645.79,"body":"Yeah, absolutely."},{"speaker":"Aaron Moncur","startTime":1642.3999999999999,"endTime":1645.79,"body":"Well, let's take just a few"},{"speaker":"Aaron Moncur","startTime":1645.79,"endTime":1650.23,"body":"seconds. Quick break here and"},{"speaker":"Aaron Moncur","startTime":1645.79,"endTime":1650.23,"body":"remind the listeners that the"},{"speaker":"Aaron Moncur","startTime":1650.23,"endTime":1654.37,"body":"the being an engineer podcast is"},{"speaker":"Aaron Moncur","startTime":1650.23,"endTime":1654.37,"body":"powered by pipeline design and"},{"speaker":"Aaron Moncur","startTime":1654.37,"endTime":1658.27,"body":"engineering, where we work with"},{"speaker":"Aaron Moncur","startTime":1654.37,"endTime":1658.27,"body":"predominantly medical device"},{"speaker":"Aaron Moncur","startTime":1658.36,"endTime":1662.2,"body":"engineering teams, who need"},{"speaker":"Aaron Moncur","startTime":1658.36,"endTime":1662.2,"body":"turnkey custom test fixtures or"},{"speaker":"Aaron Moncur","startTime":1662.23,"endTime":1665.8899999999999,"body":"automated equipment, to"},{"speaker":"Aaron Moncur","startTime":1662.23,"endTime":1665.8899999999999,"body":"assemble, inspect, characterize"},{"speaker":"Aaron Moncur","startTime":1665.8899999999999,"endTime":1669.25,"body":"or perform verification or"},{"speaker":"Aaron Moncur","startTime":1665.8899999999999,"endTime":1669.25,"body":"validation testing on their"},{"speaker":"Aaron Moncur","startTime":1669.25,"endTime":1676.84,"body":"devices. And you can find us at"},{"speaker":"Aaron Moncur","startTime":1669.25,"endTime":1676.84,"body":"test fixture design.com. Robert,"},{"speaker":"Aaron Moncur","startTime":1676.84,"endTime":1681.76,"body":"I'd like to jump back into try"},{"speaker":"Aaron Moncur","startTime":1676.84,"endTime":1681.76,"body":"vascular, and there's just so"},{"speaker":"Aaron Moncur","startTime":1681.76,"endTime":1684.52,"body":"much there to talk about. But"},{"speaker":"Aaron Moncur","startTime":1681.76,"endTime":1684.52,"body":"one of the things I see that you"},{"speaker":"Aaron Moncur","startTime":1684.52,"endTime":1688.03,"body":"did, and this, you've already"},{"speaker":"Aaron Moncur","startTime":1684.52,"endTime":1688.03,"body":"brought this up, actually, I"},{"speaker":"Aaron Moncur","startTime":1688.03,"endTime":1691.12,"body":"just want to dig into a little"},{"speaker":"Aaron Moncur","startTime":1688.03,"endTime":1691.12,"body":"bit more. One of the things you"},{"speaker":"Aaron Moncur","startTime":1691.12,"endTime":1695.11,"body":"did there was to develop this"},{"speaker":"Aaron Moncur","startTime":1691.12,"endTime":1695.11,"body":"FPGA simulation, right for the"},{"speaker":"Aaron Moncur","startTime":1695.1399999999999,"endTime":1699.04,"body":"for the stent design. And like"},{"speaker":"Aaron Moncur","startTime":1695.1399999999999,"endTime":1699.04,"body":"you mentioned, that was back in"},{"speaker":"Aaron Moncur","startTime":1699.07,"endTime":1703.99,"body":"9798, when the simulation tools"},{"speaker":"Aaron Moncur","startTime":1699.07,"endTime":1703.99,"body":"we have now are probably much"},{"speaker":"Aaron Moncur","startTime":1703.99,"endTime":1710.11,"body":"less intuitive to use. So how"},{"speaker":"Aaron Moncur","startTime":1703.99,"endTime":1710.11,"body":"did you use the process as a"},{"speaker":"Aaron Moncur","startTime":1710.11,"endTime":1713.74,"body":"strategic tool for your"},{"speaker":"Aaron Moncur","startTime":1710.11,"endTime":1713.74,"body":"business? And what efforts went"},{"speaker":"Aaron Moncur","startTime":1713.74,"endTime":1718.03,"body":"into validating that that"},{"speaker":"Aaron Moncur","startTime":1713.74,"endTime":1718.03,"body":"simulation process to make sure"},{"speaker":"Aaron Moncur","startTime":1718.03,"endTime":1721.03,"body":"that the FDA results actually"},{"speaker":"Aaron Moncur","startTime":1718.03,"endTime":1721.03,"body":"agreed with reality?"},{"speaker":"Robert Whirley","startTime":1721.81,"endTime":1725.3799999999999,"body":"Well, that's a"},{"speaker":"Robert Whirley","startTime":1721.81,"endTime":1725.3799999999999,"body":"key aspect of it. We brought the"},{"speaker":"Robert Whirley","startTime":1725.3799999999999,"endTime":1729.9099999999999,"body":"technology and as I mentioned"},{"speaker":"Robert Whirley","startTime":1725.3799999999999,"endTime":1729.9099999999999,"body":"from aerospace experience, and"},{"speaker":"Robert Whirley","startTime":1729.9099999999999,"endTime":1733.99,"body":"then having done that, in the"},{"speaker":"Robert Whirley","startTime":1729.9099999999999,"endTime":1733.99,"body":"early days, I was doing that"},{"speaker":"Robert Whirley","startTime":1734.02,"endTime":1738.85,"body":"during the day, I was doing the"},{"speaker":"Robert Whirley","startTime":1734.02,"endTime":1738.85,"body":"usual r\u0026d leadership activities."},{"speaker":"Robert Whirley","startTime":1738.85,"endTime":1742.1499999999999,"body":"And then by night, I was in"},{"speaker":"Robert Whirley","startTime":1738.85,"endTime":1742.1499999999999,"body":"pounding the keys building"},{"speaker":"Robert Whirley","startTime":1742.1499999999999,"endTime":1747.4299999999998,"body":"models, running simulations, to"},{"speaker":"Robert Whirley","startTime":1742.1499999999999,"endTime":1747.4299999999998,"body":"see ultimately what can we learn"},{"speaker":"Robert Whirley","startTime":1747.4299999999998,"endTime":1752.32,"body":"from them. Because I'm also a"},{"speaker":"Robert Whirley","startTime":1747.4299999999998,"endTime":1752.32,"body":"big believer that technology"},{"speaker":"Robert Whirley","startTime":1752.32,"endTime":1754.87,"body":"doesn't really do any good"},{"speaker":"Robert Whirley","startTime":1752.32,"endTime":1754.87,"body":"unless it helps you make"},{"speaker":"Robert Whirley","startTime":1754.87,"endTime":1758.6499999999999,"body":"decisions in the product"},{"speaker":"Robert Whirley","startTime":1754.87,"endTime":1758.6499999999999,"body":"development process. So at the"},{"speaker":"Robert Whirley","startTime":1758.6499999999999,"endTime":1761.95,"body":"end of the day, having all the"},{"speaker":"Robert Whirley","startTime":1758.6499999999999,"endTime":1761.95,"body":"technology and all the plots and"},{"speaker":"Robert Whirley","startTime":1761.95,"endTime":1766.1799999999998,"body":"pre color pictures, it all comes"},{"speaker":"Robert Whirley","startTime":1761.95,"endTime":1766.1799999999998,"body":"down to what shape should it be?"},{"speaker":"Robert Whirley","startTime":1766.1799999999998,"endTime":1769.12,"body":"How thick should it be? What"},{"speaker":"Robert Whirley","startTime":1766.1799999999998,"endTime":1769.12,"body":"material should we make it out"},{"speaker":"Robert Whirley","startTime":1769.12,"endTime":1772.75,"body":"of? And if it can't help answer"},{"speaker":"Robert Whirley","startTime":1769.12,"endTime":1772.75,"body":"those questions, it's not adding"},{"speaker":"Robert Whirley","startTime":1772.75,"endTime":1776.8,"body":"value. Conversely, if it can"},{"speaker":"Robert Whirley","startTime":1772.75,"endTime":1776.8,"body":"help us answer those questions,"},{"speaker":"Robert Whirley","startTime":1777.07,"endTime":1781.36,"body":"it's adding a lot of value. And"},{"speaker":"Robert Whirley","startTime":1777.07,"endTime":1781.36,"body":"so that's that was what I"},{"speaker":"Robert Whirley","startTime":1781.36,"endTime":1785.8,"body":"focused on, bringing into the"},{"speaker":"Robert Whirley","startTime":1781.36,"endTime":1785.8,"body":"team. And then very quickly, we"},{"speaker":"Robert Whirley","startTime":1785.8,"endTime":1789.82,"body":"hired another gentleman I had"},{"speaker":"Robert Whirley","startTime":1785.8,"endTime":1789.82,"body":"known from previous work, who"},{"speaker":"Robert Whirley","startTime":1789.82,"endTime":1793.1499999999999,"body":"previously came out of Boeing"},{"speaker":"Robert Whirley","startTime":1789.82,"endTime":1793.1499999999999,"body":"aircraft, and had been using"},{"speaker":"Robert Whirley","startTime":1793.1499999999999,"endTime":1797.05,"body":"nonlinear simulation tools. at"},{"speaker":"Robert Whirley","startTime":1793.1499999999999,"endTime":1797.05,"body":"Boeing court, of course, that"},{"speaker":"Robert Whirley","startTime":1797.05,"endTime":1800.56,"body":"was a worker they practice and"},{"speaker":"Robert Whirley","startTime":1797.05,"endTime":1800.56,"body":"brought him into the medical"},{"speaker":"Robert Whirley","startTime":1800.56,"endTime":1805.0,"body":"device world that never worked"},{"speaker":"Robert Whirley","startTime":1800.56,"endTime":1805.0,"body":"in our space. We explained the"},{"speaker":"Robert Whirley","startTime":1805.0,"endTime":1807.97,"body":"problem that we wanted to solve"},{"speaker":"Robert Whirley","startTime":1805.0,"endTime":1807.97,"body":"just in mechanical engineering"},{"speaker":"Robert Whirley","startTime":1808.0,"endTime":1812.5,"body":"terms. And he immediately knew"},{"speaker":"Robert Whirley","startTime":1808.0,"endTime":1812.5,"body":"how to simulate that. And so we"},{"speaker":"Robert Whirley","startTime":1812.5,"endTime":1816.85,"body":"got into applying the tools to"},{"speaker":"Robert Whirley","startTime":1812.5,"endTime":1816.85,"body":"our particular medical device"},{"speaker":"Robert Whirley","startTime":1816.85,"endTime":1822.85,"body":"problems. But to your point of"},{"speaker":"Robert Whirley","startTime":1816.85,"endTime":1822.85,"body":"validating that we started small"},{"speaker":"Robert Whirley","startTime":1822.8799999999999,"endTime":1827.59,"body":"when I continue to advocate in a"},{"speaker":"Robert Whirley","startTime":1822.8799999999999,"endTime":1827.59,"body":"situation like that start byte"},{"speaker":"Robert Whirley","startTime":1827.59,"endTime":1831.9099999999999,"body":"size. In our case, we simulated"},{"speaker":"Robert Whirley","startTime":1827.59,"endTime":1831.9099999999999,"body":"just a stent, we would simulate"},{"speaker":"Robert Whirley","startTime":1831.9099999999999,"endTime":1835.6,"body":"the for example, the radio force"},{"speaker":"Robert Whirley","startTime":1831.9099999999999,"endTime":1835.6,"body":"as a function of diameter. Then"},{"speaker":"Robert Whirley","startTime":1835.6,"endTime":1839.62,"body":"we'd go measure that in the lab"},{"speaker":"Robert Whirley","startTime":1835.6,"endTime":1839.62,"body":"and see those to correlate And"},{"speaker":"Robert Whirley","startTime":1839.6499999999999,"endTime":1843.79,"body":"over a region or over a large"},{"speaker":"Robert Whirley","startTime":1839.6499999999999,"endTime":1843.79,"body":"diameter range. And if they"},{"speaker":"Robert Whirley","startTime":1843.79,"endTime":1847.12,"body":"don't refine the model,"},{"speaker":"Robert Whirley","startTime":1843.79,"endTime":1847.12,"body":"understand what's different. If"},{"speaker":"Robert Whirley","startTime":1847.12,"endTime":1850.81,"body":"they correlate, then take the"},{"speaker":"Robert Whirley","startTime":1847.12,"endTime":1850.81,"body":"next step and maybe add the next"},{"speaker":"Robert Whirley","startTime":1850.81,"endTime":1855.97,"body":"component. And so it's a step by"},{"speaker":"Robert Whirley","startTime":1850.81,"endTime":1855.97,"body":"step building process, not only"},{"speaker":"Robert Whirley","startTime":1855.97,"endTime":1859.36,"body":"to give you confidence in a"},{"speaker":"Robert Whirley","startTime":1855.97,"endTime":1859.36,"body":"simulation results, but that"},{"speaker":"Robert Whirley","startTime":1859.36,"endTime":1863.6499999999999,"body":"also gives you the insights to"},{"speaker":"Robert Whirley","startTime":1859.36,"endTime":1863.6499999999999,"body":"make design decisions as you"},{"speaker":"Robert Whirley","startTime":1863.6499999999999,"endTime":1867.7,"body":"come along. If you just jump in"},{"speaker":"Robert Whirley","startTime":1863.6499999999999,"endTime":1867.7,"body":"and make a very, very complex"},{"speaker":"Robert Whirley","startTime":1909.57,"endTime":1913.2599999999998,"body":"simulation, and then get a"},{"speaker":"Robert Whirley","startTime":1909.57,"endTime":1913.2599999999998,"body":"solution, you have no idea if"},{"speaker":"Robert Whirley","startTime":1913.2599999999998,"endTime":1916.4399999999998,"body":"it's right. And you're also not"},{"speaker":"Robert Whirley","startTime":1913.2599999999998,"endTime":1916.4399999999998,"body":"sure what were the important"},{"speaker":"Robert Whirley","startTime":1916.4399999999998,"endTime":1920.3999999999999,"body":"variables and decisions along"},{"speaker":"Robert Whirley","startTime":1916.4399999999998,"endTime":1920.3999999999999,"body":"the way that Nick gave you that"},{"speaker":"Robert Whirley","startTime":1920.3999999999999,"endTime":1924.1499999999999,"body":"answer. And it's often"},{"speaker":"Robert Whirley","startTime":1920.3999999999999,"endTime":1924.1499999999999,"body":"understanding of sensitivities,"},{"speaker":"Robert Whirley","startTime":1924.4499999999998,"endTime":1927.8999999999999,"body":"that it provides more insight"},{"speaker":"Robert Whirley","startTime":1924.4499999999998,"endTime":1927.8999999999999,"body":"and more value in the product"},{"speaker":"Robert Whirley","startTime":1927.8999999999999,"endTime":1932.7599999999998,"body":"development process, then point"},{"speaker":"Robert Whirley","startTime":1927.8999999999999,"endTime":1932.7599999999998,"body":"solution does. And so that I"},{"speaker":"Robert Whirley","startTime":1932.7599999999998,"endTime":1936.6599999999999,"body":"think that is one of the key"},{"speaker":"Robert Whirley","startTime":1932.7599999999998,"endTime":1936.6599999999999,"body":"takeaways in using that kind of"},{"speaker":"Robert Whirley","startTime":1936.6899999999998,"endTime":1940.86,"body":"technology is using it to"},{"speaker":"Robert Whirley","startTime":1936.6899999999998,"endTime":1940.86,"body":"understand design sensitivity"},{"speaker":"Robert Whirley","startTime":1940.8899999999999,"endTime":1944.4899999999998,"body":"that you can't possibly learn"},{"speaker":"Robert Whirley","startTime":1940.8899999999999,"endTime":1944.4899999999998,"body":"for prototype testing."},{"speaker":"Aaron Moncur","startTime":1945.5399999999997,"endTime":1947.9699999999998,"body":"During that time,"},{"speaker":"Aaron Moncur","startTime":1945.5399999999997,"endTime":1947.9699999999998,"body":"where there are parties or"},{"speaker":"Aaron Moncur","startTime":1947.9699999999998,"endTime":1951.81,"body":"individuals who saw you building"},{"speaker":"Aaron Moncur","startTime":1947.9699999999998,"endTime":1951.81,"body":"these models, and then going to"},{"speaker":"Aaron Moncur","startTime":1951.81,"endTime":1954.6599999999999,"body":"the lab and trying to validate"},{"speaker":"Aaron Moncur","startTime":1951.81,"endTime":1954.6599999999999,"body":"them. Well, it's not quite"},{"speaker":"Aaron Moncur","startTime":1954.6599999999999,"endTime":1958.4699999999998,"body":"right, let's go back and tweak"},{"speaker":"Aaron Moncur","startTime":1954.6599999999999,"endTime":1958.4699999999998,"body":"the model. lab test again, that"},{"speaker":"Aaron Moncur","startTime":1958.4999999999998,"endTime":1961.3799999999999,"body":"we needed another couple of"},{"speaker":"Aaron Moncur","startTime":1958.4999999999998,"endTime":1961.3799999999999,"body":"iterations. Were there people"},{"speaker":"Aaron Moncur","startTime":1961.3799999999999,"endTime":1965.1299999999999,"body":"seeing that? Who said, Why are"},{"speaker":"Aaron Moncur","startTime":1961.3799999999999,"endTime":1965.1299999999999,"body":"you spending all this time"},{"speaker":"Aaron Moncur","startTime":1965.1299999999999,"endTime":1968.31,"body":"building this model? We can just"},{"speaker":"Aaron Moncur","startTime":1965.1299999999999,"endTime":1968.31,"body":"test it in the lab, and we have"},{"speaker":"Aaron Moncur","startTime":1968.31,"endTime":1971.4899999999998,"body":"our answer. What was there any"},{"speaker":"Aaron Moncur","startTime":1968.31,"endTime":1971.4899999999998,"body":"pushback like that? And if so,"},{"speaker":"Aaron Moncur","startTime":1971.4899999999998,"endTime":1972.57,"body":"how did you deal with it?"},{"speaker":"Robert Whirley","startTime":1973.0499999999997,"endTime":1975.7199999999998,"body":"We had some"},{"speaker":"Robert Whirley","startTime":1973.0499999999997,"endTime":1975.7199999999998,"body":"pushback, of course, but not a"},{"speaker":"Robert Whirley","startTime":1975.7199999999998,"endTime":1980.34,"body":"lot, because it was a company"},{"speaker":"Robert Whirley","startTime":1975.7199999999998,"endTime":1980.34,"body":"built by three aerospace guys."},{"speaker":"Aaron Moncur","startTime":1981.9299999999998,"endTime":1983.6699999999998,"body":"They trusted you"},{"speaker":"Aaron Moncur","startTime":1981.9299999999998,"endTime":1983.6699999999998,"body":"if they saw the value,"},{"speaker":"Robert Whirley","startTime":1984.2699999999998,"endTime":1988.4099999999999,"body":"the pushback we"},{"speaker":"Robert Whirley","startTime":1984.2699999999998,"endTime":1988.4099999999999,"body":"got was anytime you're venture"},{"speaker":"Robert Whirley","startTime":1988.4099999999999,"endTime":1990.6299999999999,"body":"funded, you're looking at the"},{"speaker":"Robert Whirley","startTime":1988.4099999999999,"endTime":1990.6299999999999,"body":"milestones and looking at how"},{"speaker":"Robert Whirley","startTime":1990.6299999999999,"endTime":1993.12,"body":"much money you have in the bank."},{"speaker":"Robert Whirley","startTime":1990.6299999999999,"endTime":1993.12,"body":"And you know, you have to get"},{"speaker":"Robert Whirley","startTime":1993.12,"endTime":1996.7799999999997,"body":"from here to there. And so the"},{"speaker":"Robert Whirley","startTime":1993.12,"endTime":1996.7799999999997,"body":"pressure was largely self"},{"speaker":"Robert Whirley","startTime":1996.7799999999997,"endTime":2002.1499999999999,"body":"induced. But what we really did"},{"speaker":"Robert Whirley","startTime":1996.7799999999997,"endTime":2002.1499999999999,"body":"that, I think early on, was a"},{"speaker":"Robert Whirley","startTime":2002.1499999999999,"endTime":2007.0099999999998,"body":"departure from focusing just on"},{"speaker":"Robert Whirley","startTime":2002.1499999999999,"endTime":2007.0099999999998,"body":"the product with we took the"},{"speaker":"Robert Whirley","startTime":2007.0099999999998,"endTime":2010.4599999999998,"body":"simulation a step further to"},{"speaker":"Robert Whirley","startTime":2007.0099999999998,"endTime":2010.4599999999998,"body":"simulate how the product"},{"speaker":"Robert Whirley","startTime":2010.4899999999998,"endTime":2014.7199999999998,"body":"interacted with a tissue. So we"},{"speaker":"Robert Whirley","startTime":2010.4899999999998,"endTime":2014.7199999999998,"body":"could see, what would the tissue"},{"speaker":"Robert Whirley","startTime":2014.7499999999998,"endTime":2019.7299999999998,"body":"response be to a stent? Was"},{"speaker":"Robert Whirley","startTime":2014.7499999999998,"endTime":2019.7299999999998,"body":"there a danger that the device"},{"speaker":"Robert Whirley","startTime":2019.7299999999998,"endTime":2023.6,"body":"was going to damage the tissue,"},{"speaker":"Robert Whirley","startTime":2019.7299999999998,"endTime":2023.6,"body":"or caused some sort of"},{"speaker":"Robert Whirley","startTime":2024.0199999999998,"endTime":2028.1899999999998,"body":"inflammatory reaction, or"},{"speaker":"Robert Whirley","startTime":2024.0199999999998,"endTime":2028.1899999999998,"body":"conversely, where the force is"},{"speaker":"Robert Whirley","startTime":2028.1899999999998,"endTime":2031.31,"body":"so strong that the device"},{"speaker":"Robert Whirley","startTime":2028.1899999999998,"endTime":2031.31,"body":"wouldn't stay in place and move"},{"speaker":"Robert Whirley","startTime":2031.31,"endTime":2036.2899999999997,"body":"away from the intended location."},{"speaker":"Robert Whirley","startTime":2031.31,"endTime":2036.2899999999997,"body":"And while measuring the force on"},{"speaker":"Robert Whirley","startTime":2036.2899999999997,"endTime":2039.4099999999999,"body":"a mechanical object easy to do"},{"speaker":"Robert Whirley","startTime":2036.2899999999997,"endTime":2039.4099999999999,"body":"on the prototype lab?"},{"speaker":"Robert Whirley","startTime":2039.7099999999998,"endTime":2043.9999999999998,"body":"Understanding the interaction"},{"speaker":"Robert Whirley","startTime":2039.7099999999998,"endTime":2043.9999999999998,"body":"between that device and tissue"},{"speaker":"Robert Whirley","startTime":2043.9999999999998,"endTime":2048.23,"body":"is not easy at all? And then"},{"speaker":"Robert Whirley","startTime":2043.9999999999998,"endTime":2048.23,"body":"when you might say, and what if"},{"speaker":"Robert Whirley","startTime":2048.23,"endTime":2051.77,"body":"I have a range of tissues, so"},{"speaker":"Robert Whirley","startTime":2048.23,"endTime":2051.77,"body":"it's diseased and sun is normal?"},{"speaker":"Robert Whirley","startTime":2052.0099999999998,"endTime":2055.61,"body":"Then people pretty quickly"},{"speaker":"Robert Whirley","startTime":2052.0099999999998,"endTime":2055.61,"body":"started to see the value of"},{"speaker":"Robert Whirley","startTime":2055.61,"endTime":2059.09,"body":"being able to assess that"},{"speaker":"Robert Whirley","startTime":2055.61,"endTime":2059.09,"body":"without having to go do a large"},{"speaker":"Robert Whirley","startTime":2059.84,"endTime":2062.72,"body":"clinical trial or a set of very"},{"speaker":"Robert Whirley","startTime":2059.84,"endTime":2062.72,"body":"complex studies."},{"speaker":"Aaron Moncur","startTime":2063.0499999999997,"endTime":2066.2,"body":"Yeah, that that"},{"speaker":"Aaron Moncur","startTime":2063.0499999999997,"endTime":2066.2,"body":"makes a lot of sense. You've led"},{"speaker":"Aaron Moncur","startTime":2066.2,"endTime":2070.1,"body":"a lot of r\u0026d teams in your"},{"speaker":"Aaron Moncur","startTime":2066.2,"endTime":2070.1,"body":"career, what are some strategies"},{"speaker":"Aaron Moncur","startTime":2070.1,"endTime":2073.85,"body":"that you've found to be useful"},{"speaker":"Aaron Moncur","startTime":2070.1,"endTime":2073.85,"body":"in in creating a productive"},{"speaker":"Aaron Moncur","startTime":2073.85,"endTime":2074.42,"body":"team?"},{"speaker":"Robert Whirley","startTime":2075.89,"endTime":2080.48,"body":"That's a great"},{"speaker":"Robert Whirley","startTime":2075.89,"endTime":2080.48,"body":"question. I think it really all"},{"speaker":"Robert Whirley","startTime":2080.48,"endTime":2085.88,"body":"boils down to people. I, my"},{"speaker":"Robert Whirley","startTime":2080.48,"endTime":2085.88,"body":"start in in that conversation"},{"speaker":"Robert Whirley","startTime":2085.88,"endTime":2090.68,"body":"with getting the right people, I"},{"speaker":"Robert Whirley","startTime":2085.88,"endTime":2090.68,"body":"look for absolute A players, I"},{"speaker":"Robert Whirley","startTime":2090.68,"endTime":2095.06,"body":"want strong people who have very"},{"speaker":"Robert Whirley","startTime":2090.68,"endTime":2095.06,"body":"solid technical backgrounds, who"},{"speaker":"Robert Whirley","startTime":2095.06,"endTime":2100.43,"body":"have a thirst to solve problems,"},{"speaker":"Robert Whirley","startTime":2095.06,"endTime":2100.43,"body":"thirst to create things of"},{"speaker":"Robert Whirley","startTime":2100.43,"endTime":2105.65,"body":"thirst to win. And it's a cliche"},{"speaker":"Robert Whirley","startTime":2100.43,"endTime":2105.65,"body":"that winners find a way to win."},{"speaker":"Robert Whirley","startTime":2106.07,"endTime":2110.18,"body":"But in my experience, it's true."},{"speaker":"Robert Whirley","startTime":2106.07,"endTime":2110.18,"body":"And so I start by getting those"},{"speaker":"Robert Whirley","startTime":2110.27,"endTime":2114.62,"body":"very best people I can. And I"},{"speaker":"Robert Whirley","startTime":2110.27,"endTime":2114.62,"body":"usually find if after you've got"},{"speaker":"Robert Whirley","startTime":2114.62,"endTime":2117.56,"body":"three or four, there's a"},{"speaker":"Robert Whirley","startTime":2114.62,"endTime":2117.56,"body":"critical mass, because good"},{"speaker":"Robert Whirley","startTime":2117.56,"endTime":2120.62,"body":"people like to work with good"},{"speaker":"Robert Whirley","startTime":2117.56,"endTime":2120.62,"body":"people. And as soon as you got"},{"speaker":"Robert Whirley","startTime":2120.62,"endTime":2124.4,"body":"the team, the first three or"},{"speaker":"Robert Whirley","startTime":2120.62,"endTime":2124.4,"body":"four players, that it starts to"},{"speaker":"Robert Whirley","startTime":2124.4,"endTime":2128.69,"body":"get a lot easier. But there's no"},{"speaker":"Robert Whirley","startTime":2124.4,"endTime":2128.69,"body":"task that is more important for"},{"speaker":"Robert Whirley","startTime":2128.69,"endTime":2130.25,"body":"a leader than building the right"},{"speaker":"Robert Whirley","startTime":2128.69,"endTime":2130.25,"body":"team."},{"speaker":"Aaron Moncur","startTime":2131.06,"endTime":2134.1499999999996,"body":"And how do you"},{"speaker":"Aaron Moncur","startTime":2131.06,"endTime":2134.1499999999996,"body":"know that someone has this"},{"speaker":"Aaron Moncur","startTime":2134.18,"endTime":2137.75,"body":"innate appetite for winning? I"},{"speaker":"Aaron Moncur","startTime":2134.18,"endTime":2137.75,"body":"mean, is that something that"},{"speaker":"Aaron Moncur","startTime":2137.7799999999997,"endTime":2141.3199999999997,"body":"that you think can be identified"},{"speaker":"Aaron Moncur","startTime":2137.7799999999997,"endTime":2141.3199999999997,"body":"pretty quickly? Or does that"},{"speaker":"Aaron Moncur","startTime":2141.3199999999997,"endTime":2144.3199999999997,"body":"just happen over, you know, six"},{"speaker":"Aaron Moncur","startTime":2141.3199999999997,"endTime":2144.3199999999997,"body":"months or a year of working"},{"speaker":"Aaron Moncur","startTime":2144.3199999999997,"endTime":2144.77,"body":"together?"},{"speaker":"Robert Whirley","startTime":2145.3089999999997,"endTime":2149.479,"body":"No, I'm picky."},{"speaker":"Robert Whirley","startTime":2145.3089999999997,"endTime":2149.479,"body":"It's not. There's no formula."},{"speaker":"Robert Whirley","startTime":2149.479,"endTime":2154.609,"body":"It's not easy to tell that I'd"},{"speaker":"Robert Whirley","startTime":2149.479,"endTime":2154.609,"body":"say I think you can get insights"},{"speaker":"Robert Whirley","startTime":2155.089,"endTime":2159.529,"body":"by listening to someone's story"},{"speaker":"Robert Whirley","startTime":2155.089,"endTime":2159.529,"body":"of other projects they've been"},{"speaker":"Robert Whirley","startTime":2159.529,"endTime":2164.5389999999998,"body":"involved in. Some people have a"},{"speaker":"Robert Whirley","startTime":2159.529,"endTime":2164.5389999999998,"body":"long history of projects, none"},{"speaker":"Robert Whirley","startTime":2164.5389999999998,"endTime":2168.1989999999996,"body":"of which were successful, but"},{"speaker":"Robert Whirley","startTime":2164.5389999999998,"endTime":2168.1989999999996,"body":"they all had an excuse. And"},{"speaker":"Robert Whirley","startTime":2168.1989999999996,"endTime":2172.759,"body":"there were other people who have"},{"speaker":"Robert Whirley","startTime":2168.1989999999996,"endTime":2172.759,"body":"a history of projects that all"},{"speaker":"Robert Whirley","startTime":2172.759,"endTime":2176.779,"body":"have trouble but somehow they"},{"speaker":"Robert Whirley","startTime":2172.759,"endTime":2176.779,"body":"found the way and I looked for"},{"speaker":"Robert Whirley","startTime":2176.779,"endTime":2180.979,"body":"people of a second caliber that"},{"speaker":"Robert Whirley","startTime":2176.779,"endTime":2180.979,"body":"people that always found way to"},{"speaker":"Robert Whirley","startTime":2180.979,"endTime":2183.6189999999997,"body":"solve it there that we shouldn't"},{"speaker":"Robert Whirley","startTime":2180.979,"endTime":2183.6189999999997,"body":"have been able to figure this"},{"speaker":"Robert Whirley","startTime":2183.6189999999997,"endTime":2187.7889999999998,"body":"out. But we did. Whether it was"},{"speaker":"Robert Whirley","startTime":2183.6189999999997,"endTime":2187.7889999999998,"body":"we brainstormed a whole"},{"speaker":"Robert Whirley","startTime":2187.7889999999998,"endTime":2191.989,"body":"different physics based"},{"speaker":"Robert Whirley","startTime":2187.7889999999998,"endTime":2191.989,"body":"approach, or whether we just"},{"speaker":"Robert Whirley","startTime":2191.989,"endTime":2195.859,"body":"tried several things, or whether"},{"speaker":"Robert Whirley","startTime":2191.989,"endTime":2195.859,"body":"we did a very deep dive root"},{"speaker":"Robert Whirley","startTime":2195.859,"endTime":2199.759,"body":"cause investigation into why"},{"speaker":"Robert Whirley","startTime":2195.859,"endTime":2199.759,"body":"that previous approach wasn't"},{"speaker":"Robert Whirley","startTime":2199.759,"endTime":2203.359,"body":"working. And we found the root"},{"speaker":"Robert Whirley","startTime":2199.759,"endTime":2203.359,"body":"cause and fixed it and solve it."},{"speaker":"Robert Whirley","startTime":2204.529,"endTime":2208.459,"body":"You look for someone who's just"},{"speaker":"Robert Whirley","startTime":2204.529,"endTime":2208.459,"body":"got that drive to win, because I"},{"speaker":"Robert Whirley","startTime":2208.459,"endTime":2212.239,"body":"think if you, if somebody's got"},{"speaker":"Robert Whirley","startTime":2208.459,"endTime":2212.239,"body":"the drive, we all run into"},{"speaker":"Robert Whirley","startTime":2212.299,"endTime":2215.9289999999996,"body":"obstacles. And we will find a"},{"speaker":"Robert Whirley","startTime":2212.299,"endTime":2215.9289999999996,"body":"way through them, there are"},{"speaker":"Robert Whirley","startTime":2215.9289999999996,"endTime":2220.6989999999996,"body":"solutions. It's just a matter of"},{"speaker":"Robert Whirley","startTime":2215.9289999999996,"endTime":2220.6989999999996,"body":"getting there. And so I look for"},{"speaker":"Robert Whirley","startTime":2220.6989999999996,"endTime":2223.489,"body":"that. And for that to work,"},{"speaker":"Robert Whirley","startTime":2220.6989999999996,"endTime":2223.489,"body":"you've got to have someone"},{"speaker":"Robert Whirley","startTime":2223.489,"endTime":2227.8089999999997,"body":"that's got the right technical"},{"speaker":"Robert Whirley","startTime":2223.489,"endTime":2227.8089999999997,"body":"foundations, someone with a weak"},{"speaker":"Robert Whirley","startTime":2227.8089999999997,"endTime":2231.529,"body":"technical background, in a"},{"speaker":"Robert Whirley","startTime":2227.8089999999997,"endTime":2231.529,"body":"product development role,"},{"speaker":"Robert Whirley","startTime":2231.529,"endTime":2233.959,"body":"they're just going to struggle,"},{"speaker":"Robert Whirley","startTime":2231.529,"endTime":2233.959,"body":"because they're going to spend"},{"speaker":"Robert Whirley","startTime":2233.959,"endTime":2236.8089999999997,"body":"time trying to do things that"},{"speaker":"Robert Whirley","startTime":2233.959,"endTime":2236.8089999999997,"body":"just aren't physically possible."},{"speaker":"Robert Whirley","startTime":2237.109,"endTime":2240.1989999999996,"body":"And so we try to find people"},{"speaker":"Robert Whirley","startTime":2237.109,"endTime":2240.1989999999996,"body":"with a strong technical"},{"speaker":"Robert Whirley","startTime":2240.1989999999996,"endTime":2243.2889999999998,"body":"background and that thirst to"},{"speaker":"Robert Whirley","startTime":2240.1989999999996,"endTime":2243.2889999999998,"body":"win, and then put them in an"},{"speaker":"Robert Whirley","startTime":2243.2889999999998,"endTime":2247.279,"body":"environment where they're part"},{"speaker":"Robert Whirley","startTime":2243.2889999999998,"endTime":2247.279,"body":"of the team. And I use the word"},{"speaker":"Robert Whirley","startTime":2247.279,"endTime":2251.479,"body":"team is really overused, I think"},{"speaker":"Robert Whirley","startTime":2247.279,"endTime":2251.479,"body":"today, and I think like making"},{"speaker":"Robert Whirley","startTime":2251.479,"endTime":2253.939,"body":"them a part of the team by name,"},{"speaker":"Robert Whirley","startTime":2251.479,"endTime":2253.939,"body":"they have ownership for the"},{"speaker":"Robert Whirley","startTime":2253.939,"endTime":2257.419,"body":"milestone. And we give them a"},{"speaker":"Robert Whirley","startTime":2253.939,"endTime":2257.419,"body":"tremendous amount of"},{"speaker":"Robert Whirley","startTime":2257.419,"endTime":2261.229,"body":"empowerment, on how they want to"},{"speaker":"Robert Whirley","startTime":2257.419,"endTime":2261.229,"body":"approach it, what tools they"},{"speaker":"Robert Whirley","startTime":2261.229,"endTime":2265.4289999999996,"body":"want to use, what we trigger,"},{"speaker":"Robert Whirley","startTime":2261.229,"endTime":2265.4289999999996,"body":"what resource, what resources"},{"speaker":"Robert Whirley","startTime":2265.4289999999996,"endTime":2270.019,"body":"they need. And we find the right"},{"speaker":"Robert Whirley","startTime":2265.4289999999996,"endTime":2270.019,"body":"people really flourish in that"},{"speaker":"Robert Whirley","startTime":2270.019,"endTime":2270.439,"body":"environment."},{"speaker":"Aaron Moncur","startTime":2271.8199999999997,"endTime":2274.6699999999996,"body":"I love what you"},{"speaker":"Aaron Moncur","startTime":2271.8199999999997,"endTime":2274.6699999999996,"body":"said about listening to an"},{"speaker":"Aaron Moncur","startTime":2274.6699999999996,"endTime":2279.1099999999997,"body":"engineer stories, and it made me"},{"speaker":"Aaron Moncur","startTime":2274.6699999999996,"endTime":2279.1099999999997,"body":"think, for all you engineers out"},{"speaker":"Aaron Moncur","startTime":2279.1099999999997,"endTime":2282.83,"body":"there that are getting ready to"},{"speaker":"Aaron Moncur","startTime":2279.1099999999997,"endTime":2282.83,"body":"interview, they're on the hunt"},{"speaker":"Aaron Moncur","startTime":2282.83,"endTime":2286.97,"body":"for a job. I think it's so"},{"speaker":"Aaron Moncur","startTime":2282.83,"endTime":2286.97,"body":"important to practice those"},{"speaker":"Aaron Moncur","startTime":2286.97,"endTime":2290.8399999999997,"body":"stories, you know, like a"},{"speaker":"Aaron Moncur","startTime":2286.97,"endTime":2290.8399999999997,"body":"professional athlete practices"},{"speaker":"Aaron Moncur","startTime":2290.8399999999997,"endTime":2294.02,"body":"their craft, practice telling"},{"speaker":"Aaron Moncur","startTime":2290.8399999999997,"endTime":2294.02,"body":"these stories so that when"},{"speaker":"Aaron Moncur","startTime":2294.02,"endTime":2297.44,"body":"you're in front of an"},{"speaker":"Aaron Moncur","startTime":2294.02,"endTime":2297.44,"body":"interviewer, you're not"},{"speaker":"Aaron Moncur","startTime":2297.47,"endTime":2300.14,"body":"stumbling for the right word,"},{"speaker":"Aaron Moncur","startTime":2297.47,"endTime":2300.14,"body":"you already have these stories"},{"speaker":"Aaron Moncur","startTime":2300.14,"endTime":2302.72,"body":"that you've practiced, and they"},{"speaker":"Aaron Moncur","startTime":2300.14,"endTime":2302.72,"body":"they flow, and you can really"},{"speaker":"Aaron Moncur","startTime":2302.72,"endTime":2308.45,"body":"communicate your experience"},{"speaker":"Aaron Moncur","startTime":2302.72,"endTime":2308.45,"body":"because otherwise, it's hard to"},{"speaker":"Aaron Moncur","startTime":2308.45,"endTime":2312.14,"body":"kind of on the spot, come up"},{"speaker":"Aaron Moncur","startTime":2308.45,"endTime":2312.14,"body":"with the right anecdote or the"},{"speaker":"Aaron Moncur","startTime":2312.14,"endTime":2315.71,"body":"right story to demonstrate the"},{"speaker":"Aaron Moncur","startTime":2312.14,"endTime":2315.71,"body":"value that you've brought to"},{"speaker":"Aaron Moncur","startTime":2315.71,"endTime":2316.7599999999998,"body":"teams in the past."},{"speaker":"Robert Whirley","startTime":2317.33,"endTime":2319.97,"body":"I couldn't agree"},{"speaker":"Robert Whirley","startTime":2317.33,"endTime":2319.97,"body":"more. I think whether it's an"},{"speaker":"Robert Whirley","startTime":2320.0299999999997,"endTime":2324.5899999999997,"body":"interview situation, and you're"},{"speaker":"Robert Whirley","startTime":2320.0299999999997,"endTime":2324.5899999999997,"body":"telling the story of yourself,"},{"speaker":"Robert Whirley","startTime":2324.77,"endTime":2328.0699999999997,"body":"having thought through what are"},{"speaker":"Robert Whirley","startTime":2324.77,"endTime":2328.0699999999997,"body":"the key points, and what are"},{"speaker":"Robert Whirley","startTime":2328.0699999999997,"endTime":2332.18,"body":"some concrete stories from your"},{"speaker":"Robert Whirley","startTime":2328.0699999999997,"endTime":2332.18,"body":"past that you can share, that"},{"speaker":"Robert Whirley","startTime":2332.18,"endTime":2336.8599999999997,"body":"give someone insight into your"},{"speaker":"Robert Whirley","startTime":2332.18,"endTime":2336.8599999999997,"body":"capabilities and contributions"},{"speaker":"Robert Whirley","startTime":2336.8599999999997,"endTime":2340.97,"body":"you can bring to the team that's"},{"speaker":"Robert Whirley","startTime":2336.8599999999997,"endTime":2340.97,"body":"incredibly valuable, or whether"},{"speaker":"Robert Whirley","startTime":2340.97,"endTime":2345.1699999999996,"body":"you're telling the story of an"},{"speaker":"Robert Whirley","startTime":2340.97,"endTime":2345.1699999999996,"body":"idea to the company you work"},{"speaker":"Robert Whirley","startTime":2345.1699999999996,"endTime":2347.6299999999997,"body":"for, because you want to get"},{"speaker":"Robert Whirley","startTime":2345.1699999999996,"endTime":2347.6299999999997,"body":"internal support for our"},{"speaker":"Robert Whirley","startTime":2347.6299999999997,"endTime":2351.41,"body":"product, or whether you're"},{"speaker":"Robert Whirley","startTime":2347.6299999999997,"endTime":2351.41,"body":"telling the story externally, as"},{"speaker":"Robert Whirley","startTime":2351.41,"endTime":2355.6099999999997,"body":"an entrepreneur to raise"},{"speaker":"Robert Whirley","startTime":2351.41,"endTime":2355.6099999999997,"body":"capital, the setup is the same."},{"speaker":"Robert Whirley","startTime":2355.8799999999997,"endTime":2360.5,"body":"And learning how to tell the"},{"speaker":"Robert Whirley","startTime":2355.8799999999997,"endTime":2360.5,"body":"story and practicing telling the"},{"speaker":"Robert Whirley","startTime":2360.5,"endTime":2365.0,"body":"story and dry run it with"},{"speaker":"Robert Whirley","startTime":2360.5,"endTime":2365.0,"body":"friends, with family with"},{"speaker":"Robert Whirley","startTime":2365.0,"endTime":2369.68,"body":"anybody who will listen and see"},{"speaker":"Robert Whirley","startTime":2365.0,"endTime":2369.68,"body":"do they pick up the key points"},{"speaker":"Robert Whirley","startTime":2369.68,"endTime":2373.58,"body":"critical and understanding and"},{"speaker":"Robert Whirley","startTime":2369.68,"endTime":2373.58,"body":"how to refine, take their"},{"speaker":"Robert Whirley","startTime":2373.58,"endTime":2377.21,"body":"feedback and refine that is a"},{"speaker":"Robert Whirley","startTime":2373.58,"endTime":2377.21,"body":"key skill. And certainly"},{"speaker":"Robert Whirley","startTime":2377.21,"endTime":2380.21,"body":"encourage everybody to work on"},{"speaker":"Robert Whirley","startTime":2377.21,"endTime":2380.21,"body":"that. I've been doing it for 30"},{"speaker":"Robert Whirley","startTime":2380.21,"endTime":2383.33,"body":"years, and I work on it actively"},{"speaker":"Robert Whirley","startTime":2380.21,"endTime":2383.33,"body":"every week."},{"speaker":"Aaron Moncur","startTime":2383.93,"endTime":2387.77,"body":"Yeah, yeah,"},{"speaker":"Aaron Moncur","startTime":2383.93,"endTime":2387.77,"body":"absolutely. There has been I"},{"speaker":"Aaron Moncur","startTime":2387.77,"endTime":2392.72,"body":"feel like a lot of talk"},{"speaker":"Aaron Moncur","startTime":2387.77,"endTime":2392.72,"body":"surrounding How do we create"},{"speaker":"Aaron Moncur","startTime":2392.75,"endTime":2398.5099999999998,"body":"environments in which our teams"},{"speaker":"Aaron Moncur","startTime":2392.75,"endTime":2398.5099999999998,"body":"excel in which our teams enjoy"},{"speaker":"Aaron Moncur","startTime":2398.72,"endTime":2402.5299999999997,"body":"working? What can we do to"},{"speaker":"Aaron Moncur","startTime":2398.72,"endTime":2402.5299999999997,"body":"benefit the lives and the"},{"speaker":"Aaron Moncur","startTime":2402.5299999999997,"endTime":2406.85,"body":"careers of our employees of our"},{"speaker":"Aaron Moncur","startTime":2402.5299999999997,"endTime":2406.85,"body":"team members? And of course,"},{"speaker":"Aaron Moncur","startTime":2406.85,"endTime":2412.25,"body":"that's incredibly important. I"},{"speaker":"Aaron Moncur","startTime":2406.85,"endTime":2412.25,"body":"think, an area I'd like to hear"},{"speaker":"Aaron Moncur","startTime":2412.25,"endTime":2416.87,"body":"a little bit more discussion"},{"speaker":"Aaron Moncur","startTime":2412.25,"endTime":2416.87,"body":"about is what can team members"},{"speaker":"Aaron Moncur","startTime":2416.87,"endTime":2421.1,"body":"do for their leaders to make"},{"speaker":"Aaron Moncur","startTime":2416.87,"endTime":2421.1,"body":"their their leaders jobs easier?"},{"speaker":"Aaron Moncur","startTime":2421.2799999999997,"endTime":2425.0299999999997,"body":"What What would you say to that"},{"speaker":"Aaron Moncur","startTime":2421.2799999999997,"endTime":2425.0299999999997,"body":"question, what can the engineers"},{"speaker":"Aaron Moncur","startTime":2425.0299999999997,"endTime":2428.7799999999997,"body":"do to make their leaders job"},{"speaker":"Aaron Moncur","startTime":2425.0299999999997,"endTime":2428.7799999999997,"body":"easier?"},{"speaker":"Robert Whirley","startTime":2430.0099999999998,"endTime":2433.22,"body":"That's a great"},{"speaker":"Robert Whirley","startTime":2430.0099999999998,"endTime":2433.22,"body":"question. And I think one that"},{"speaker":"Robert Whirley","startTime":2433.6099999999997,"endTime":2438.5899999999997,"body":"an engineer at any level can"},{"speaker":"Robert Whirley","startTime":2433.6099999999997,"endTime":2438.5899999999997,"body":"always benefit from consider."},{"speaker":"Robert Whirley","startTime":2439.2799999999997,"endTime":2443.3599999999997,"body":"First thing I would say is,"},{"speaker":"Robert Whirley","startTime":2439.2799999999997,"endTime":2443.3599999999997,"body":"think about what what would your"},{"speaker":"Robert Whirley","startTime":2443.3599999999997,"endTime":2449.27,"body":"leader want? In my role, I want"},{"speaker":"Robert Whirley","startTime":2443.3599999999997,"endTime":2449.27,"body":"to hear how things are going. I"},{"speaker":"Robert Whirley","startTime":2449.27,"endTime":2452.21,"body":"want to hear the good news, the"},{"speaker":"Robert Whirley","startTime":2449.27,"endTime":2452.21,"body":"wins. I want to celebrate the"},{"speaker":"Robert Whirley","startTime":2452.21,"endTime":2455.72,"body":"wins with you and your team. But"},{"speaker":"Robert Whirley","startTime":2452.21,"endTime":2455.72,"body":"I also want to hear the bad"},{"speaker":"Robert Whirley","startTime":2455.72,"endTime":2460.2799999999997,"body":"news, where are we struggling?"},{"speaker":"Robert Whirley","startTime":2455.72,"endTime":2460.2799999999997,"body":"What's not going as well? And"},{"speaker":"Robert Whirley","startTime":2460.52,"endTime":2464.0299999999997,"body":"what I also want to hear what's"},{"speaker":"Robert Whirley","startTime":2460.52,"endTime":2464.0299999999997,"body":"your plan? I love to hear"},{"speaker":"Robert Whirley","startTime":2464.0299999999997,"endTime":2467.1499999999996,"body":"someone that says well here are"},{"speaker":"Robert Whirley","startTime":2464.0299999999997,"endTime":2467.1499999999996,"body":"winning, here's where we're"},{"speaker":"Robert Whirley","startTime":2467.1499999999996,"endTime":2470.18,"body":"struggling. And this is our"},{"speaker":"Robert Whirley","startTime":2467.1499999999996,"endTime":2470.18,"body":"point, and we're going to come"},{"speaker":"Robert Whirley","startTime":2470.21,"endTime":2475.6099999999997,"body":"forward with this approach to"},{"speaker":"Robert Whirley","startTime":2470.21,"endTime":2475.6099999999997,"body":"see if we can solve a particular"},{"speaker":"Robert Whirley","startTime":2475.6099999999997,"endTime":2480.6499999999996,"body":"challenge and always heavy"},{"speaker":"Robert Whirley","startTime":2475.6099999999997,"endTime":2480.6499999999996,"body":"contingencies so that you know"},{"speaker":"Robert Whirley","startTime":2480.68,"endTime":2484.64,"body":"Know that if plan A doesn't"},{"speaker":"Robert Whirley","startTime":2480.68,"endTime":2484.64,"body":"work, we have Plan B, and Plan"},{"speaker":"Robert Whirley","startTime":2484.64,"endTime":2489.0499999999997,"body":"C. Having that kind of"},{"speaker":"Robert Whirley","startTime":2484.64,"endTime":2489.0499999999997,"body":"information brought to me as a"},{"speaker":"Robert Whirley","startTime":2489.0499999999997,"endTime":2492.9199999999996,"body":"leader, that really helps me to"},{"speaker":"Robert Whirley","startTime":2489.0499999999997,"endTime":2492.9199999999996,"body":"work effectively with that"},{"speaker":"Robert Whirley","startTime":2492.9199999999996,"endTime":2498.2599999999998,"body":"engineer and with that team. I"},{"speaker":"Robert Whirley","startTime":2492.9199999999996,"endTime":2498.2599999999998,"body":"don't like to be surprised. No"},{"speaker":"Robert Whirley","startTime":2498.2599999999998,"endTime":2502.16,"body":"computer likes it when they hear"},{"speaker":"Robert Whirley","startTime":2498.2599999999998,"endTime":2502.16,"body":"nothing but good news. And then"},{"speaker":"Robert Whirley","startTime":2502.37,"endTime":2506.99,"body":"the night before the day before"},{"speaker":"Robert Whirley","startTime":2502.37,"endTime":2506.99,"body":"a big presentation. Well, that's"},{"speaker":"Robert Whirley","startTime":2506.99,"endTime":2508.64,"body":"actually didn't work or"},{"speaker":"Aaron Moncur","startTime":2509.93,"endTime":2511.16,"body":"you don't want"},{"speaker":"Aaron Moncur","startTime":2509.93,"endTime":2511.16,"body":"fries."},{"speaker":"Robert Whirley","startTime":2511.5499999999997,"endTime":2514.85,"body":"Exactly. So I"},{"speaker":"Robert Whirley","startTime":2511.5499999999997,"endTime":2514.85,"body":"think that's a the the key thing"},{"speaker":"Robert Whirley","startTime":2514.85,"endTime":2517.25,"body":"I would say is avoid surprises."},{"speaker":"Aaron Moncur","startTime":2517.97,"endTime":2520.1,"body":"Yeah, our"},{"speaker":"Aaron Moncur","startTime":2517.97,"endTime":2520.1,"body":"engineering manager, her"},{"speaker":"Aaron Moncur","startTime":2520.1,"endTime":2523.7,"body":"pipeline likes to say the bad"},{"speaker":"Aaron Moncur","startTime":2520.1,"endTime":2523.7,"body":"news does not age. Well. The"},{"speaker":"Aaron Moncur","startTime":2523.7,"endTime":2527.8399999999997,"body":"host thought that was very"},{"speaker":"Aaron Moncur","startTime":2523.7,"endTime":2527.8399999999997,"body":"clever saying, and that it's a"},{"speaker":"Aaron Moncur","startTime":2527.8399999999997,"endTime":2536.48,"body":"huge point, I think that how do"},{"speaker":"Aaron Moncur","startTime":2527.8399999999997,"endTime":2536.48,"body":"I phrase this, I absolutely want"},{"speaker":"Aaron Moncur","startTime":2536.8399999999997,"endTime":2540.3799999999997,"body":"my team to come to me when"},{"speaker":"Aaron Moncur","startTime":2536.8399999999997,"endTime":2540.3799999999997,"body":"there's a problem and not trying"},{"speaker":"Aaron Moncur","startTime":2540.3799999999997,"endTime":2543.1699999999996,"body":"to you know, pretend that"},{"speaker":"Aaron Moncur","startTime":2540.3799999999997,"endTime":2543.1699999999996,"body":"problem doesn't exist. I"},{"speaker":"Aaron Moncur","startTime":2543.1699999999996,"endTime":2547.6099999999997,"body":"encourage people, when you're"},{"speaker":"Aaron Moncur","startTime":2543.1699999999996,"endTime":2547.6099999999997,"body":"delivering a problem to your"},{"speaker":"Aaron Moncur","startTime":2547.6099999999997,"endTime":2551.39,"body":"project manager or whoever it"},{"speaker":"Aaron Moncur","startTime":2547.6099999999997,"endTime":2551.39,"body":"is, don't just deliver the"},{"speaker":"Aaron Moncur","startTime":2551.39,"endTime":2554.99,"body":"problem. Think about the"},{"speaker":"Aaron Moncur","startTime":2551.39,"endTime":2554.99,"body":"solution is well, just like you"},{"speaker":"Aaron Moncur","startTime":2554.99,"endTime":2558.68,"body":"said, Robert, but coming to your"},{"speaker":"Aaron Moncur","startTime":2554.99,"endTime":2558.68,"body":"leader with just a problem."},{"speaker":"Aaron Moncur","startTime":2558.71,"endTime":2561.2,"body":"Yeah, that that kind of puts"},{"speaker":"Aaron Moncur","startTime":2558.71,"endTime":2561.2,"body":"your leader in a tough spot. But"},{"speaker":"Aaron Moncur","startTime":2561.2,"endTime":2563.48,"body":"if you can go there with a"},{"speaker":"Aaron Moncur","startTime":2561.2,"endTime":2563.48,"body":"problem and an idea for a"},{"speaker":"Aaron Moncur","startTime":2563.48,"endTime":2567.3799999999997,"body":"solution that says a lot more"},{"speaker":"Aaron Moncur","startTime":2563.48,"endTime":2567.3799999999997,"body":"about the individual than"},{"speaker":"Aaron Moncur","startTime":2567.3799999999997,"endTime":2567.98,"body":"otherwise?"},{"speaker":"Robert Whirley","startTime":2569.45,"endTime":2574.19,"body":"Absolutely. And"},{"speaker":"Robert Whirley","startTime":2569.45,"endTime":2574.19,"body":"in fact, when that's kind of a"},{"speaker":"Robert Whirley","startTime":2574.19,"endTime":2579.35,"body":"step in the phases that I see"},{"speaker":"Robert Whirley","startTime":2574.19,"endTime":2579.35,"body":"the growth and maturity of"},{"speaker":"Robert Whirley","startTime":2579.35,"endTime":2582.89,"body":"someone on one of my direct"},{"speaker":"Robert Whirley","startTime":2579.35,"endTime":2582.89,"body":"reports, in the beginning,"},{"speaker":"Robert Whirley","startTime":2582.9199999999996,"endTime":2586.49,"body":"they'll come to me with a"},{"speaker":"Robert Whirley","startTime":2582.9199999999996,"endTime":2586.49,"body":"problem. And I will not give"},{"speaker":"Robert Whirley","startTime":2586.49,"endTime":2589.3399999999997,"body":"them any answer, I will lead"},{"speaker":"Robert Whirley","startTime":2586.49,"endTime":2589.3399999999997,"body":"them to go figure out some"},{"speaker":"Robert Whirley","startTime":2589.3399999999997,"endTime":2592.79,"body":"answers and come back to me with"},{"speaker":"Robert Whirley","startTime":2589.3399999999997,"endTime":2592.79,"body":"some. And then after a while,"},{"speaker":"Robert Whirley","startTime":2592.79,"endTime":2595.46,"body":"they'll come to a problem to"},{"speaker":"Robert Whirley","startTime":2592.79,"endTime":2595.46,"body":"meet with a problem and say,"},{"speaker":"Robert Whirley","startTime":2595.46,"endTime":2598.7599999999998,"body":"Robert, I got a problem. And"},{"speaker":"Robert Whirley","startTime":2595.46,"endTime":2598.7599999999998,"body":"here's a couple solutions. What"},{"speaker":"Robert Whirley","startTime":2598.7599999999998,"endTime":2602.0,"body":"do you think? And I think that's"},{"speaker":"Robert Whirley","startTime":2598.7599999999998,"endTime":2602.0,"body":"great. We talked about which one"},{"speaker":"Robert Whirley","startTime":2602.0,"endTime":2605.45,"body":"should do this? Yeah, go do"},{"speaker":"Robert Whirley","startTime":2602.0,"endTime":2605.45,"body":"that. And then what I find is,"},{"speaker":"Robert Whirley","startTime":2605.45,"endTime":2608.8999999999996,"body":"after a while, they'll come back"},{"speaker":"Robert Whirley","startTime":2605.45,"endTime":2608.8999999999996,"body":"to me and say, Robert, I've got"},{"speaker":"Robert Whirley","startTime":2608.8999999999996,"endTime":2612.08,"body":"a problem here three solutions."},{"speaker":"Robert Whirley","startTime":2608.8999999999996,"endTime":2612.08,"body":"This is one I want to do. Here's"},{"speaker":"Robert Whirley","startTime":2612.08,"endTime":2617.21,"body":"why. And I say sounds good. Go"},{"speaker":"Robert Whirley","startTime":2612.08,"endTime":2617.21,"body":"do that. Final Phase is they"},{"speaker":"Robert Whirley","startTime":2617.21,"endTime":2619.91,"body":"come to me and say, Robert, we"},{"speaker":"Robert Whirley","startTime":2617.21,"endTime":2619.91,"body":"have a problem. But we have"},{"speaker":"Robert Whirley","startTime":2619.91,"endTime":2622.1,"body":"three solutions. And we"},{"speaker":"Robert Whirley","startTime":2619.91,"endTime":2622.1,"body":"implemented one of them, and it"},{"speaker":"Robert Whirley","startTime":2622.1,"endTime":2631.1299999999997,"body":"solved it. Good afternoon. So"},{"speaker":"Robert Whirley","startTime":2622.1,"endTime":2631.1299999999997,"body":"absolutely. It's a sequence and"},{"speaker":"Robert Whirley","startTime":2631.22,"endTime":2634.16,"body":"bringing some potential"},{"speaker":"Robert Whirley","startTime":2631.22,"endTime":2634.16,"body":"solutions, even if they're not"},{"speaker":"Robert Whirley","startTime":2634.16,"endTime":2637.6099999999997,"body":"the ones that are going what"},{"speaker":"Robert Whirley","startTime":2634.16,"endTime":2637.6099999999997,"body":"shows initiative to a leader"},{"speaker":"Robert Whirley","startTime":2637.6099999999997,"endTime":2638.99,"body":"that you really want to see."},{"speaker":"Aaron Moncur","startTime":2640.3999999999996,"endTime":2642.7999999999997,"body":"Robert, we're"},{"speaker":"Aaron Moncur","startTime":2640.3999999999996,"endTime":2642.7999999999997,"body":"about at time here. And I want"},{"speaker":"Aaron Moncur","startTime":2642.7999999999997,"endTime":2645.35,"body":"to be respectful to your time,"},{"speaker":"Aaron Moncur","startTime":2642.7999999999997,"endTime":2645.35,"body":"because I know you're a busy"},{"speaker":"Aaron Moncur","startTime":2645.35,"endTime":2647.93,"body":"man, I do have a few more"},{"speaker":"Aaron Moncur","startTime":2645.35,"endTime":2647.93,"body":"questions, I would love to ask,"},{"speaker":"Aaron Moncur","startTime":2647.93,"endTime":2651.5899999999997,"body":"but only if you have a few more"},{"speaker":"Aaron Moncur","startTime":2647.93,"endTime":2651.5899999999997,"body":"minutes. That's fine,"},{"speaker":"Aaron Moncur","startTime":2651.6499999999996,"endTime":2657.71,"body":"absolutely. Great. Great. If you"},{"speaker":"Aaron Moncur","startTime":2651.6499999999996,"endTime":2657.71,"body":"had to create a checklist to"},{"speaker":"Aaron Moncur","startTime":2657.71,"endTime":2662.5699999999997,"body":"ensure that an engineering team"},{"speaker":"Aaron Moncur","startTime":2657.71,"endTime":2662.5699999999997,"body":"was was doing the most important"},{"speaker":"Aaron Moncur","startTime":2662.5699999999997,"endTime":2665.69,"body":"factors to contribute to the"},{"speaker":"Aaron Moncur","startTime":2662.5699999999997,"endTime":2665.69,"body":"success of a development"},{"speaker":"Aaron Moncur","startTime":2665.69,"endTime":2667.91,"body":"program, what would be on that"},{"speaker":"Aaron Moncur","startTime":2665.69,"endTime":2667.91,"body":"list?"},{"speaker":"Robert Whirley","startTime":2669.71,"endTime":2673.16,"body":"A checklist for"},{"speaker":"Robert Whirley","startTime":2669.71,"endTime":2673.16,"body":"the most important factors for a"},{"speaker":"Robert Whirley","startTime":2673.16,"endTime":2677.87,"body":"successful development program."},{"speaker":"Robert Whirley","startTime":2673.16,"endTime":2677.87,"body":"Probably the first thing I would"},{"speaker":"Robert Whirley","startTime":2677.87,"endTime":2682.49,"body":"say was, do you really"},{"speaker":"Robert Whirley","startTime":2677.87,"endTime":2682.49,"body":"understand the problem? Is it a"},{"speaker":"Robert Whirley","startTime":2682.49,"endTime":2690.0499999999997,"body":"technical problem? Is it a user"},{"speaker":"Robert Whirley","startTime":2682.49,"endTime":2690.0499999999997,"body":"interface problem? Is it a cost"},{"speaker":"Robert Whirley","startTime":2690.0499999999997,"endTime":2693.77,"body":"problem? What exactly is the"},{"speaker":"Robert Whirley","startTime":2690.0499999999997,"endTime":2693.77,"body":"problem that you want to solve?"},{"speaker":"Robert Whirley","startTime":2694.1299999999997,"endTime":2698.39,"body":"And I can't overemphasize that"},{"speaker":"Robert Whirley","startTime":2694.1299999999997,"endTime":2698.39,"body":"has to be precise, it can't be a"},{"speaker":"Robert Whirley","startTime":2698.39,"endTime":2702.3799999999997,"body":"fuzzy understanding of the"},{"speaker":"Robert Whirley","startTime":2698.39,"endTime":2702.3799999999997,"body":"problem. When you're ready to"},{"speaker":"Robert Whirley","startTime":2702.3799999999997,"endTime":2705.83,"body":"start the solution, if the"},{"speaker":"Robert Whirley","startTime":2702.3799999999997,"endTime":2705.83,"body":"problem understanding is fuzzy,"},{"speaker":"Robert Whirley","startTime":2705.9199999999996,"endTime":2708.71,"body":"you've got to go clarify that."},{"speaker":"Robert Whirley","startTime":2705.9199999999996,"endTime":2708.71,"body":"So the first thing I would say"},{"speaker":"Robert Whirley","startTime":2708.71,"endTime":2711.14,"body":"is do a crystal clear"},{"speaker":"Robert Whirley","startTime":2708.71,"endTime":2711.14,"body":"understanding of the problem you"},{"speaker":"Robert Whirley","startTime":2711.14,"endTime":2714.8599999999997,"body":"want to solve? The second thing"},{"speaker":"Robert Whirley","startTime":2711.14,"endTime":2714.8599999999997,"body":"I would say is, do you have the"},{"speaker":"Robert Whirley","startTime":2714.8599999999997,"endTime":2719.1499999999996,"body":"right team, the right people"},{"speaker":"Robert Whirley","startTime":2714.8599999999997,"endTime":2719.1499999999996,"body":"around the table? That's the"},{"speaker":"Robert Whirley","startTime":2719.1499999999996,"endTime":2725.06,"body":"right skill sets the right"},{"speaker":"Robert Whirley","startTime":2719.1499999999996,"endTime":2725.06,"body":"temperaments, the right. Dynamic"},{"speaker":"Robert Whirley","startTime":2725.1499999999996,"endTime":2728.81,"body":"among the team. I've seen teams"},{"speaker":"Robert Whirley","startTime":2725.1499999999996,"endTime":2728.81,"body":"that you may have the right"},{"speaker":"Robert Whirley","startTime":2728.81,"endTime":2732.2599999999998,"body":"skill sets, but it's just not"},{"speaker":"Robert Whirley","startTime":2728.81,"endTime":2732.2599999999998,"body":"the right dynamic for a"},{"speaker":"Robert Whirley","startTime":2732.2599999999998,"endTime":2736.31,"body":"particular project. And so I"},{"speaker":"Robert Whirley","startTime":2732.2599999999998,"endTime":2736.31,"body":"look for do we have the right"},{"speaker":"Robert Whirley","startTime":2736.31,"endTime":2739.7599999999998,"body":"combination of someone called"},{"speaker":"Robert Whirley","startTime":2736.31,"endTime":2739.7599999999998,"body":"hard skills and soft skills?"},{"speaker":"Robert Whirley","startTime":2740.99,"endTime":2745.1299999999997,"body":"There? And then do we have the"},{"speaker":"Robert Whirley","startTime":2740.99,"endTime":2745.1299999999997,"body":"right resources? There is no"},{"speaker":"Robert Whirley","startTime":2745.1299999999997,"endTime":2749.24,"body":"point no matter how passionate"},{"speaker":"Robert Whirley","startTime":2745.1299999999997,"endTime":2749.24,"body":"for the Senate garage are about"},{"speaker":"Robert Whirley","startTime":2749.48,"endTime":2752.8999999999996,"body":"doing a manned mission to Mars,"},{"speaker":"Robert Whirley","startTime":2749.48,"endTime":2752.8999999999996,"body":"that's probably not going to"},{"speaker":"Robert Whirley","startTime":2752.8999999999996,"endTime":2757.64,"body":"happen. And so we've got to have"},{"speaker":"Robert Whirley","startTime":2752.8999999999996,"endTime":2757.64,"body":"the right resources. If we don't"},{"speaker":"Robert Whirley","startTime":2757.64,"endTime":2761.27,"body":"have the resource to take on the"},{"speaker":"Robert Whirley","startTime":2757.64,"endTime":2761.27,"body":"big problem. Is there a way we"},{"speaker":"Robert Whirley","startTime":2761.27,"endTime":2765.0499999999997,"body":"can scale that down? So I kind"},{"speaker":"Robert Whirley","startTime":2761.27,"endTime":2765.0499999999997,"body":"of look for do we understand the"},{"speaker":"Robert Whirley","startTime":2765.0499999999997,"endTime":2768.02,"body":"problem? Do we have the right"},{"speaker":"Robert Whirley","startTime":2765.0499999999997,"endTime":2768.02,"body":"team? And do we have the right"},{"speaker":"Robert Whirley","startTime":2768.02,"endTime":2771.5299999999997,"body":"resources? And if we have those"},{"speaker":"Robert Whirley","startTime":2768.02,"endTime":2771.5299999999997,"body":"three things, we will find a"},{"speaker":"Robert Whirley","startTime":2771.5299999999997,"endTime":2771.71,"body":"way."},{"speaker":"Aaron Moncur","startTime":2773.0299999999997,"endTime":2775.79,"body":"That is a trifecta"},{"speaker":"Aaron Moncur","startTime":2773.0299999999997,"endTime":2775.79,"body":"right there. That sounds like a"},{"speaker":"Aaron Moncur","startTime":2775.79,"endTime":2785.0299999999997,"body":"recipe to success for sure. All"},{"speaker":"Aaron Moncur","startTime":2775.79,"endTime":2785.0299999999997,"body":"right. If if you had the chance,"},{"speaker":"Aaron Moncur","startTime":2785.3599999999997,"endTime":2788.39,"body":"let's say not even the chance,"},{"speaker":"Aaron Moncur","startTime":2785.3599999999997,"endTime":2788.39,"body":"let's say that for some reason,"},{"speaker":"Aaron Moncur","startTime":2788.66,"endTime":2792.2599999999998,"body":"you were forced to start your"},{"speaker":"Aaron Moncur","startTime":2788.66,"endTime":2792.2599999999998,"body":"career from the beginning again,"},{"speaker":"Aaron Moncur","startTime":2792.44,"endTime":2793.58,"body":"what would you do differently?"},{"speaker":"Robert Whirley","startTime":2795.319,"endTime":2799.669,"body":"Oh, that would"},{"speaker":"Robert Whirley","startTime":2795.319,"endTime":2799.669,"body":"be fun. Opportunity."},{"speaker":"Aaron Moncur","startTime":2799.8799999999997,"endTime":2801.62,"body":"I think that's a"},{"speaker":"Aaron Moncur","startTime":2799.8799999999997,"endTime":2801.62,"body":"great start to the answer."},{"speaker":"Robert Whirley","startTime":2801.6499999999996,"endTime":2807.5899999999997,"body":"Yeah. I would"},{"speaker":"Robert Whirley","startTime":2801.6499999999996,"endTime":2807.5899999999997,"body":"say that I would focus early on,"},{"speaker":"Robert Whirley","startTime":2807.98,"endTime":2812.8399999999997,"body":"probably on developing"},{"speaker":"Robert Whirley","startTime":2807.98,"endTime":2812.8399999999997,"body":"communication skills. Early on,"},{"speaker":"Robert Whirley","startTime":2812.87,"endTime":2818.8999999999996,"body":"I focused a lot on solving the"},{"speaker":"Robert Whirley","startTime":2812.87,"endTime":2818.8999999999996,"body":"most complex equations and"},{"speaker":"Robert Whirley","startTime":2818.8999999999996,"endTime":2823.16,"body":"having the most technical depth."},{"speaker":"Robert Whirley","startTime":2818.8999999999996,"endTime":2823.16,"body":"And I think that is absolutely"},{"speaker":"Robert Whirley","startTime":2823.16,"endTime":2827.87,"body":"important. So I don't downplay"},{"speaker":"Robert Whirley","startTime":2823.16,"endTime":2827.87,"body":"that. But I would probably put"},{"speaker":"Robert Whirley","startTime":2827.87,"endTime":2834.5,"body":"more emphasis on communication"},{"speaker":"Robert Whirley","startTime":2827.87,"endTime":2834.5,"body":"skills, and on business skills,"},{"speaker":"Robert Whirley","startTime":2834.83,"endTime":2838.94,"body":"understanding how to get"},{"speaker":"Robert Whirley","startTime":2834.83,"endTime":2838.94,"body":"financing for a project. When"},{"speaker":"Robert Whirley","startTime":2838.94,"endTime":2842.1499999999996,"body":"leadership looks at a project,"},{"speaker":"Robert Whirley","startTime":2838.94,"endTime":2842.1499999999996,"body":"how did they decide whether it's"},{"speaker":"Robert Whirley","startTime":2842.18,"endTime":2846.23,"body":"a project to fund and whether"},{"speaker":"Robert Whirley","startTime":2842.18,"endTime":2846.23,"body":"it's leadership in a company or"},{"speaker":"Robert Whirley","startTime":2846.5899999999997,"endTime":2850.3999999999996,"body":"talking to a venture capital"},{"speaker":"Robert Whirley","startTime":2846.5899999999997,"endTime":2850.3999999999996,"body":"firm, or, or other source of"},{"speaker":"Robert Whirley","startTime":2850.3999999999996,"endTime":2854.06,"body":"funding or even University"},{"speaker":"Robert Whirley","startTime":2850.3999999999996,"endTime":2854.06,"body":"Department of funding? What do"},{"speaker":"Robert Whirley","startTime":2854.06,"endTime":2857.39,"body":"they look at? And that comes"},{"speaker":"Robert Whirley","startTime":2854.06,"endTime":2857.39,"body":"back to a point you made Aaron,"},{"speaker":"Robert Whirley","startTime":2857.5699999999997,"endTime":2862.3999999999996,"body":"what does the customer want?"},{"speaker":"Robert Whirley","startTime":2857.5699999999997,"endTime":2862.3999999999996,"body":"Here? And if I were earlier in"},{"speaker":"Robert Whirley","startTime":2862.3999999999996,"endTime":2865.52,"body":"my career targeted that I"},{"speaker":"Robert Whirley","startTime":2862.3999999999996,"endTime":2865.52,"body":"probably could have been more"},{"speaker":"Robert Whirley","startTime":2865.52,"endTime":2867.3799999999997,"body":"effective for my career."},{"speaker":"Aaron Moncur","startTime":2869.0299999999997,"endTime":2872.45,"body":"Okay, look, last"},{"speaker":"Aaron Moncur","startTime":2869.0299999999997,"endTime":2872.45,"body":"question. Almost the last"},{"speaker":"Aaron Moncur","startTime":2872.45,"endTime":2875.33,"body":"question, one and a half"},{"speaker":"Aaron Moncur","startTime":2872.45,"endTime":2875.33,"body":"questions. Last. Last ones give"},{"speaker":"Aaron Moncur","startTime":2875.33,"endTime":2879.5,"body":"me what what are one or two of"},{"speaker":"Aaron Moncur","startTime":2875.33,"endTime":2879.5,"body":"the biggest challenges that that"},{"speaker":"Aaron Moncur","startTime":2879.5,"endTime":2883.79,"body":"you face? At work, you know,"},{"speaker":"Aaron Moncur","startTime":2879.5,"endTime":2883.79,"body":"each day each week each month?"},{"speaker":"Robert Whirley","startTime":2885.44,"endTime":2888.89,"body":"Yeah, biggest,"},{"speaker":"Robert Whirley","startTime":2885.44,"endTime":2888.89,"body":"biggest challenges, boy, but but"},{"speaker":"Robert Whirley","startTime":2888.89,"endTime":2895.0099999999998,"body":"part of my job is those change"},{"speaker":"Robert Whirley","startTime":2888.89,"endTime":2895.0099999999998,"body":"constantly. The right now one of"},{"speaker":"Robert Whirley","startTime":2895.0099999999998,"endTime":2900.62,"body":"our biggest challenges is"},{"speaker":"Robert Whirley","startTime":2895.0099999999998,"endTime":2900.62,"body":"COVID-19. And its effect on the"},{"speaker":"Robert Whirley","startTime":2900.6499999999996,"endTime":2903.71,"body":"medical infrastructure,"},{"speaker":"Robert Whirley","startTime":2900.6499999999996,"endTime":2903.71,"body":"hospitals are busy treating"},{"speaker":"Robert Whirley","startTime":2903.71,"endTime":2910.37,"body":"patients and not doing clinical"},{"speaker":"Robert Whirley","startTime":2903.71,"endTime":2910.37,"body":"trials of medical devices. So I"},{"speaker":"Robert Whirley","startTime":2910.37,"endTime":2915.0499999999997,"body":"think it's managing to the"},{"speaker":"Robert Whirley","startTime":2910.37,"endTime":2915.0499999999997,"body":"unknown. As engineers, we like"},{"speaker":"Robert Whirley","startTime":2915.0499999999997,"endTime":2918.47,"body":"to have things very defined in a"},{"speaker":"Robert Whirley","startTime":2915.0499999999997,"endTime":2918.47,"body":"box. And we only do heart"},{"speaker":"Robert Whirley","startTime":2918.47,"endTime":2923.0,"body":"problem, and we like to have our"},{"speaker":"Robert Whirley","startTime":2918.47,"endTime":2923.0,"body":"world. And that's, that's good."},{"speaker":"Robert Whirley","startTime":2923.0,"endTime":2927.5899999999997,"body":"That's what we should strive"},{"speaker":"Robert Whirley","startTime":2923.0,"endTime":2927.5899999999997,"body":"for. But reality is that the"},{"speaker":"Robert Whirley","startTime":2927.5899999999997,"endTime":2932.0899999999997,"body":"environment changes whether it's"},{"speaker":"Robert Whirley","startTime":2927.5899999999997,"endTime":2932.0899999999997,"body":"in our situation, as I've just"},{"speaker":"Robert Whirley","startTime":2932.0899999999997,"endTime":2936.5299999999997,"body":"described, an unexpected disease"},{"speaker":"Robert Whirley","startTime":2932.0899999999997,"endTime":2936.5299999999997,"body":"pandemic, or whether its"},{"speaker":"Robert Whirley","startTime":2936.56,"endTime":2939.7999999999997,"body":"competitor comes up with a"},{"speaker":"Robert Whirley","startTime":2936.56,"endTime":2939.7999999999997,"body":"product that's disruptive to a"},{"speaker":"Robert Whirley","startTime":2939.7999999999997,"endTime":2943.58,"body":"market you were targeting. And"},{"speaker":"Robert Whirley","startTime":2939.7999999999997,"endTime":2943.58,"body":"you need to pivot into"},{"speaker":"Robert Whirley","startTime":2943.6099999999997,"endTime":2948.1099999999997,"body":"reposition your product relative"},{"speaker":"Robert Whirley","startTime":2943.6099999999997,"endTime":2948.1099999999997,"body":"to that competitor, or whether"},{"speaker":"Robert Whirley","startTime":2948.1099999999997,"endTime":2953.0299999999997,"body":"it's a funding discontinuity"},{"speaker":"Robert Whirley","startTime":2948.1099999999997,"endTime":2953.0299999999997,"body":"that in your company or your"},{"speaker":"Robert Whirley","startTime":2953.0299999999997,"endTime":2957.2599999999998,"body":"venture capital team, suddenly"},{"speaker":"Robert Whirley","startTime":2953.0299999999997,"endTime":2957.2599999999998,"body":"that you thought funding was in"},{"speaker":"Robert Whirley","startTime":2957.2599999999998,"endTime":2964.1299999999997,"body":"place, and it was, and you have"},{"speaker":"Robert Whirley","startTime":2957.2599999999998,"endTime":2964.1299999999997,"body":"to pivot in recast the story and"},{"speaker":"Robert Whirley","startTime":2964.7,"endTime":2968.81,"body":"the funding strategy for your"},{"speaker":"Robert Whirley","startTime":2964.7,"endTime":2968.81,"body":"project. I think those external"},{"speaker":"Robert Whirley","startTime":2968.81,"endTime":2973.6099999999997,"body":"challenges and how they interact"},{"speaker":"Robert Whirley","startTime":2968.81,"endTime":2973.6099999999997,"body":"with the team are a tremendous"},{"speaker":"Robert Whirley","startTime":2973.6099999999997,"endTime":2976.04,"body":"amount of fun, they're"},{"speaker":"Robert Whirley","startTime":2973.6099999999997,"endTime":2976.04,"body":"challenging, but they're a lot"},{"speaker":"Robert Whirley","startTime":2976.04,"endTime":2978.89,"body":"of fun to solve. And that's,"},{"speaker":"Robert Whirley","startTime":2976.04,"endTime":2978.89,"body":"that's what I just can't wait to"},{"speaker":"Robert Whirley","startTime":2978.89,"endTime":2979.85,"body":"get up and do every day."},{"speaker":"Aaron Moncur","startTime":2981.29,"endTime":2984.08,"body":"I love to hear"},{"speaker":"Aaron Moncur","startTime":2981.29,"endTime":2984.08,"body":"that. Robert, your energy and"},{"speaker":"Aaron Moncur","startTime":2984.08,"endTime":2989.06,"body":"enthusiasm is contagious. How"},{"speaker":"Aaron Moncur","startTime":2984.08,"endTime":2989.06,"body":"can people get a hold of you?"},{"speaker":"Aaron Moncur","startTime":2989.2999999999997,"endTime":2992.96,"body":"Whether it's questions about our"},{"speaker":"Aaron Moncur","startTime":2989.2999999999997,"endTime":2992.96,"body":"Tarika? Or, you know, unrelated?"},{"speaker":"Aaron Moncur","startTime":2992.99,"endTime":2995.93,"body":"What's the best way for a person"},{"speaker":"Aaron Moncur","startTime":2992.99,"endTime":2995.93,"body":"to get ahold of you?"},{"speaker":"Robert Whirley","startTime":2996.23,"endTime":2999.02,"body":"Sure. I'm on"},{"speaker":"Robert Whirley","startTime":2996.23,"endTime":2999.02,"body":"LinkedIn with anybody smoking."},{"speaker":"Robert Whirley","startTime":2999.7999999999997,"endTime":3005.02,"body":"And I'm also at Robert at Robert"},{"speaker":"Robert Whirley","startTime":2999.7999999999997,"endTime":3005.02,"body":"quarterly.com. So feel free to"},{"speaker":"Robert Whirley","startTime":3005.02,"endTime":3005.74,"body":"drop me an email."},{"speaker":"Aaron Moncur","startTime":3006.1299999999997,"endTime":3009.6699999999996,"body":"That's W H. IRLEY."},{"speaker":"Aaron Moncur","startTime":3006.1299999999997,"endTime":3009.6699999999996,"body":"Correct."},{"speaker":"Robert Whirley","startTime":3009.6989999999996,"endTime":3012.1589999999997,"body":"That's right."},{"speaker":"Robert Whirley","startTime":3009.6989999999996,"endTime":3012.1589999999997,"body":"Robert Baker. quarterly.com."},{"speaker":"Aaron Moncur","startTime":3012.64,"endTime":3015.2799999999997,"body":"All right. Well,"},{"speaker":"Aaron Moncur","startTime":3012.64,"endTime":3015.2799999999997,"body":"Robert, thank you so much for"},{"speaker":"Aaron Moncur","startTime":3015.31,"endTime":3018.85,"body":"for spending some time with us"},{"speaker":"Aaron Moncur","startTime":3015.31,"endTime":3018.85,"body":"today. It has been very"},{"speaker":"Aaron Moncur","startTime":3018.85,"endTime":3023.71,"body":"rewarding, listening to some"},{"speaker":"Aaron Moncur","startTime":3018.85,"endTime":3023.71,"body":"stories about your background"},{"speaker":"Aaron Moncur","startTime":3023.74,"endTime":3027.31,"body":"and hearing some of your"},{"speaker":"Aaron Moncur","startTime":3023.74,"endTime":3027.31,"body":"insights and the best practices"},{"speaker":"Aaron Moncur","startTime":3027.31,"endTime":3030.3999999999996,"body":"you've shared with us. So thank"},{"speaker":"Aaron Moncur","startTime":3027.31,"endTime":3030.3999999999996,"body":"you so much for spending this"},{"speaker":"Aaron Moncur","startTime":3030.3999999999996,"endTime":3030.73,"body":"time."},{"speaker":"Robert Whirley","startTime":3031.1499999999996,"endTime":3033.43,"body":"It's been a real"},{"speaker":"Robert Whirley","startTime":3031.1499999999996,"endTime":3033.43,"body":"pleasure. Thank you for having"},{"speaker":"Robert Whirley","startTime":3033.43,"endTime":3033.73,"body":"me."},{"speaker":"Aaron Moncur","startTime":3037.24,"endTime":3040.5699999999997,"body":"I'm Aaron Moncure,"},{"speaker":"Aaron Moncur","startTime":3037.24,"endTime":3040.5699999999997,"body":"founder of pipeline design, and"},{"speaker":"Aaron Moncur","startTime":3040.5699999999997,"endTime":3043.75,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3040.5699999999997,"endTime":3043.75,"body":"you heard today, please leave us"},{"speaker":"Aaron Moncur","startTime":3043.75,"endTime":3046.72,"body":"a positive review. It really"},{"speaker":"Aaron Moncur","startTime":3043.75,"endTime":3046.72,"body":"helps other people find the"},{"speaker":"Aaron Moncur","startTime":3046.72,"endTime":3050.08,"body":"show. To learn how your"},{"speaker":"Aaron Moncur","startTime":3046.72,"endTime":3050.08,"body":"engineering team can leverage"},{"speaker":"Aaron Moncur","startTime":3050.1099999999997,"endTime":3053.6499999999996,"body":"our team's expertise in"},{"speaker":"Aaron Moncur","startTime":3050.1099999999997,"endTime":3053.6499999999996,"body":"developing turnkey custom test"},{"speaker":"Aaron Moncur","startTime":3053.6499999999996,"endTime":3058.18,"body":"fixtures, automated equipment"},{"speaker":"Aaron Moncur","startTime":3053.6499999999996,"endTime":3058.18,"body":"and product design, visit us at"},{"speaker":"Aaron Moncur","startTime":3058.39,"endTime":3062.71,"body":"test fixture design.com Thanks"},{"speaker":"Aaron Moncur","startTime":3058.39,"endTime":3062.71,"body":"for listening"}]}