{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":14.43,"endTime":17.4,"body":"Welcome to the"},{"speaker":"Aaron Moncur","startTime":14.43,"endTime":17.4,"body":"Being An Engineer Podcast. Our"},{"speaker":"Aaron Moncur","startTime":17.4,"endTime":21.9,"body":"guest today is Reade Harpham."},{"speaker":"Aaron Moncur","startTime":17.4,"endTime":21.9,"body":"Reade is a product designer who"},{"speaker":"Aaron Moncur","startTime":21.9,"endTime":24.72,"body":"has spent much of his career"},{"speaker":"Aaron Moncur","startTime":21.9,"endTime":24.72,"body":"working in the healthcare and"},{"speaker":"Aaron Moncur","startTime":24.72,"endTime":28.23,"body":"medical device space, but has"},{"speaker":"Aaron Moncur","startTime":24.72,"endTime":28.23,"body":"also been deeply involved in"},{"speaker":"Aaron Moncur","startTime":28.23,"endTime":33.21,"body":"consumer and industrial markets"},{"speaker":"Aaron Moncur","startTime":28.23,"endTime":33.21,"body":"as well. Prior to his role, his"},{"speaker":"Aaron Moncur","startTime":33.21,"endTime":37.44,"body":"current role he held titles from"},{"speaker":"Aaron Moncur","startTime":33.21,"endTime":37.44,"body":"Industrial Designer to Director"},{"speaker":"Aaron Moncur","startTime":37.47,"endTime":41.34,"body":"of Human Centered Design, and"},{"speaker":"Aaron Moncur","startTime":37.47,"endTime":41.34,"body":"currently serves as a Senior"},{"speaker":"Aaron Moncur","startTime":41.34,"endTime":45.72,"body":"Medical Device Specialist at"},{"speaker":"Aaron Moncur","startTime":41.34,"endTime":45.72,"body":"Priority Design. Reade, welcome"},{"speaker":"Aaron Moncur","startTime":45.72,"endTime":46.62,"body":"to the show."},{"speaker":"Reade Harpham","startTime":46.86,"endTime":48.3,"body":"Thank you very"},{"speaker":"Reade Harpham","startTime":46.86,"endTime":48.3,"body":"much. Thanks for having me."},{"speaker":"Aaron Moncur","startTime":48.6,"endTime":51.42,"body":"You're very"},{"speaker":"Aaron Moncur","startTime":48.6,"endTime":51.42,"body":"welcome. So one of our former"},{"speaker":"Aaron Moncur","startTime":51.63,"endTime":56.64,"body":"podcast guests introduced us and"},{"speaker":"Aaron Moncur","startTime":51.63,"endTime":56.64,"body":"I've been going through your"},{"speaker":"Aaron Moncur","startTime":56.64,"endTime":60.45,"body":"LinkedIn profile and looking at"},{"speaker":"Aaron Moncur","startTime":56.64,"endTime":60.45,"body":"the comp of priority designs,"},{"speaker":"Aaron Moncur","startTime":60.45,"endTime":63.15,"body":"the company in which you work,"},{"speaker":"Aaron Moncur","startTime":60.45,"endTime":63.15,"body":"and super excited to talk to you"},{"speaker":"Aaron Moncur","startTime":63.15,"endTime":66.27,"body":"I've got all kinds of questions"},{"speaker":"Aaron Moncur","startTime":63.15,"endTime":66.27,"body":"that I just wanted to pick your"},{"speaker":"Aaron Moncur","startTime":66.27,"endTime":70.5,"body":"brain about. To start with, I'm"},{"speaker":"Aaron Moncur","startTime":66.27,"endTime":70.5,"body":"going to ask what, what made you"},{"speaker":"Aaron Moncur","startTime":70.5,"endTime":74.4,"body":"decide to get into the product"},{"speaker":"Aaron Moncur","startTime":70.5,"endTime":74.4,"body":"design space, what made you"},{"speaker":"Aaron Moncur","startTime":74.4,"endTime":76.71,"body":"decide to become a product"},{"speaker":"Aaron Moncur","startTime":74.4,"endTime":76.71,"body":"designer?"},{"speaker":"Reade Harpham","startTime":78.04,"endTime":80.11,"body":"Actually it's"},{"speaker":"Reade Harpham","startTime":78.04,"endTime":80.11,"body":"kind of a cool story. So when I"},{"speaker":"Reade Harpham","startTime":80.11,"endTime":85.45,"body":"was a kid, I built models model"},{"speaker":"Reade Harpham","startTime":80.11,"endTime":85.45,"body":"cars all the time. And I can"},{"speaker":"Reade Harpham","startTime":85.45,"endTime":88.09,"body":"remember when I was a sophomore"},{"speaker":"Reade Harpham","startTime":85.45,"endTime":88.09,"body":"in high school, there was some,"},{"speaker":"Reade Harpham","startTime":88.57,"endTime":90.28,"body":"some assignment that was like"},{"speaker":"Reade Harpham","startTime":88.57,"endTime":90.28,"body":"what you want to do when you"},{"speaker":"Reade Harpham","startTime":90.28,"endTime":93.73,"body":"grew up. And so I looked around"},{"speaker":"Reade Harpham","startTime":90.28,"endTime":93.73,"body":"for jobs that I could do that"},{"speaker":"Reade Harpham","startTime":93.73,"endTime":97.12,"body":"would let me build models, and"},{"speaker":"Reade Harpham","startTime":93.73,"endTime":97.12,"body":"it was with an age myself, but"},{"speaker":"Reade Harpham","startTime":97.12,"endTime":100.39,"body":"it was right when Star Wars came"},{"speaker":"Reade Harpham","startTime":97.12,"endTime":100.39,"body":"out, I think it was Empire"},{"speaker":"Reade Harpham","startTime":100.39,"endTime":103.12,"body":"Strikes Back came out. And I was"},{"speaker":"Reade Harpham","startTime":100.39,"endTime":103.12,"body":"so enamored with the models and"},{"speaker":"Reade Harpham","startTime":103.12,"endTime":105.91,"body":"stuff that they use that I"},{"speaker":"Reade Harpham","startTime":103.12,"endTime":105.91,"body":"thought I want to build models"},{"speaker":"Reade Harpham","startTime":105.91,"endTime":110.11,"body":"for, for movie sets. My father"},{"speaker":"Reade Harpham","startTime":105.91,"endTime":110.11,"body":"who was an architect said, 'You"},{"speaker":"Reade Harpham","startTime":110.11,"endTime":112.06,"body":"know, you should you should look"},{"speaker":"Reade Harpham","startTime":110.11,"endTime":112.06,"body":"into industrial design, because"},{"speaker":"Reade Harpham","startTime":112.06,"endTime":115.69,"body":"it's a little bit of both, you"},{"speaker":"Reade Harpham","startTime":112.06,"endTime":115.69,"body":"can, you can use some art, you"},{"speaker":"Reade Harpham","startTime":115.69,"endTime":118.18,"body":"can use some engineering, and"},{"speaker":"Reade Harpham","startTime":115.69,"endTime":118.18,"body":"you can use some,  you can do"},{"speaker":"Reade Harpham","startTime":118.18,"endTime":121.3,"body":"model building, it's all sort of"},{"speaker":"Reade Harpham","startTime":118.18,"endTime":121.3,"body":"encompasses that.' And so I"},{"speaker":"Reade Harpham","startTime":121.3,"endTime":125.62,"body":"looked into it. Ohio State at"},{"speaker":"Reade Harpham","startTime":121.3,"endTime":125.62,"body":"the time happened to be a really"},{"speaker":"Reade Harpham","startTime":125.62,"endTime":129.37,"body":"great school, when I was when I"},{"speaker":"Reade Harpham","startTime":125.62,"endTime":129.37,"body":"was able to go and so yeah, it"},{"speaker":"Reade Harpham","startTime":129.37,"endTime":132.85,"body":"just sort of I mean, I literally"},{"speaker":"Reade Harpham","startTime":129.37,"endTime":132.85,"body":"stumbled into it. But as soon as"},{"speaker":"Reade Harpham","startTime":132.85,"endTime":135.28,"body":"I got into it, so as I did some"},{"speaker":"Reade Harpham","startTime":132.85,"endTime":135.28,"body":"research and got into the, into"},{"speaker":"Reade Harpham","startTime":135.28,"endTime":137.83,"body":"the school and some of the"},{"speaker":"Reade Harpham","startTime":135.28,"endTime":137.83,"body":"preliminary classes, I thought"},{"speaker":"Reade Harpham","startTime":137.83,"endTime":142.0,"body":"this is, this is amazing. You"},{"speaker":"Reade Harpham","startTime":137.83,"endTime":142.0,"body":"get to get to see things and"},{"speaker":"Reade Harpham","startTime":142.0,"endTime":145.72,"body":"come up with ideas, and watch"},{"speaker":"Reade Harpham","startTime":142.0,"endTime":145.72,"body":"them go come to fruition, and"},{"speaker":"Reade Harpham","startTime":145.72,"endTime":149.29,"body":"it's just, it was mind blowing,"},{"speaker":"Reade Harpham","startTime":145.72,"endTime":149.29,"body":"and I've loved it ever since."},{"speaker":"Aaron Moncur","startTime":149.92,"endTime":151.99,"body":"Tell me, tell me a"},{"speaker":"Aaron Moncur","startTime":149.92,"endTime":151.99,"body":"little bit more about your"},{"speaker":"Aaron Moncur","startTime":151.99,"endTime":155.2,"body":"experience with Star Wars. I"},{"speaker":"Aaron Moncur","startTime":151.99,"endTime":155.2,"body":"want to hear about this. I was"},{"speaker":"Aaron Moncur","startTime":155.2,"endTime":158.59,"body":"born in '79. And I think it"},{"speaker":"Aaron Moncur","startTime":155.2,"endTime":158.59,"body":"maybe that's the years, the"},{"speaker":"Aaron Moncur","startTime":158.59,"endTime":162.1,"body":"first Star Wars came out. So I"},{"speaker":"Aaron Moncur","startTime":158.59,"endTime":162.1,"body":"didn't have the experience of"},{"speaker":"Aaron Moncur","startTime":162.1,"endTime":165.01,"body":"watching this just being blown"},{"speaker":"Aaron Moncur","startTime":162.1,"endTime":165.01,"body":"away, because it was so"},{"speaker":"Aaron Moncur","startTime":165.01,"endTime":169.54,"body":"drastically different and"},{"speaker":"Aaron Moncur","startTime":165.01,"endTime":169.54,"body":"innovative. As far as special"},{"speaker":"Aaron Moncur","startTime":169.54,"endTime":172.9,"body":"effects, visual effects. What"},{"speaker":"Aaron Moncur","startTime":169.54,"endTime":172.9,"body":"was that like when you watched"},{"speaker":"Aaron Moncur","startTime":172.9,"endTime":173.23,"body":"it?"},{"speaker":"Reade Harpham","startTime":174.71,"endTime":177.89,"body":"It was probably"},{"speaker":"Reade Harpham","startTime":174.71,"endTime":177.89,"body":"too young to pay attention to"},{"speaker":"Reade Harpham","startTime":177.89,"endTime":180.47,"body":"all of the stuff that was going"},{"speaker":"Reade Harpham","startTime":177.89,"endTime":180.47,"body":"on. But it was just everything"},{"speaker":"Reade Harpham","startTime":180.47,"endTime":183.86,"body":"about, everything about the"},{"speaker":"Reade Harpham","startTime":180.47,"endTime":183.86,"body":"story. You know, at the time,"},{"speaker":"Reade Harpham","startTime":183.86,"endTime":188.15,"body":"the visuals were, there's a"},{"speaker":"Reade Harpham","startTime":183.86,"endTime":188.15,"body":"giant wookie, there's this giant"},{"speaker":"Reade Harpham","startTime":188.15,"endTime":188.87,"body":"furry animal talking"},{"speaker":"Aaron Moncur","startTime":190.19,"endTime":193.37,"body":"Okay, so you said"},{"speaker":"Aaron Moncur","startTime":190.19,"endTime":193.37,"body":"that you're, you're passionate"},{"speaker":"Aaron Moncur","startTime":193.37,"endTime":196.94,"body":"about integrating end user"},{"speaker":"Aaron Moncur","startTime":193.37,"endTime":196.94,"body":"insights into the product"},{"speaker":"Aaron Moncur","startTime":196.94,"endTime":201.23,"body":"development process? Can you"},{"speaker":"Aaron Moncur","startTime":196.94,"endTime":201.23,"body":"share maybe a few examples of"},{"speaker":"Aaron Moncur","startTime":201.23,"endTime":204.56,"body":"when and how you've been able to"},{"speaker":"Aaron Moncur","startTime":201.23,"endTime":204.56,"body":"do this effectively?"},{"speaker":"Reade Harpham","startTime":205.43,"endTime":207.38,"body":"Early in my"},{"speaker":"Reade Harpham","startTime":205.43,"endTime":207.38,"body":"career winnings, I worked in a"},{"speaker":"Reade Harpham","startTime":207.38,"endTime":212.33,"body":"large R\u0026D company, and and it"},{"speaker":"Reade Harpham","startTime":207.38,"endTime":212.33,"body":"was, it was a lot of technology"},{"speaker":"Reade Harpham","startTime":212.33,"endTime":215.84,"body":"push. So we were developing some"},{"speaker":"Reade Harpham","startTime":212.33,"endTime":215.84,"body":"pretty amazing new to the world"},{"speaker":"Reade Harpham","startTime":215.84,"endTime":218.93,"body":"technologies. And I can"},{"speaker":"Reade Harpham","startTime":215.84,"endTime":218.93,"body":"remember, watching those"},{"speaker":"Reade Harpham","startTime":218.93,"endTime":223.1,"body":"technologies, in some cases fall"},{"speaker":"Reade Harpham","startTime":218.93,"endTime":223.1,"body":"short, because the people who"},{"speaker":"Reade Harpham","startTime":223.1,"endTime":225.08,"body":"were intended to be using those"},{"speaker":"Reade Harpham","startTime":223.1,"endTime":225.08,"body":"technologies, they weren't"},{"speaker":"Reade Harpham","startTime":225.08,"endTime":228.89,"body":"really designed for those"},{"speaker":"Reade Harpham","startTime":225.08,"endTime":228.89,"body":"people. So I can remember on a"},{"speaker":"Reade Harpham","startTime":228.89,"endTime":234.35,"body":"number of occasions from"},{"speaker":"Reade Harpham","startTime":228.89,"endTime":234.35,"body":"surgical tools to things like"},{"speaker":"Reade Harpham","startTime":234.35,"endTime":240.44,"body":"clinical analyzers, being able"},{"speaker":"Reade Harpham","startTime":234.35,"endTime":240.44,"body":"to be the voice of the user in"},{"speaker":"Reade Harpham","startTime":240.44,"endTime":244.07,"body":"the process. And for example,"},{"speaker":"Reade Harpham","startTime":240.44,"endTime":244.07,"body":"you had a system that comes to"},{"speaker":"Reade Harpham","startTime":244.07,"endTime":247.73,"body":"mind is one that the technology"},{"speaker":"Reade Harpham","startTime":244.07,"endTime":247.73,"body":"allowed throughput of slides to"},{"speaker":"Reade Harpham","startTime":247.73,"endTime":251.15,"body":"be like triple the technology"},{"speaker":"Reade Harpham","startTime":247.73,"endTime":251.15,"body":"itself triple what it could do"},{"speaker":"Reade Harpham","startTime":251.15,"endTime":254.84,"body":"today. But the way the system"},{"speaker":"Reade Harpham","startTime":251.15,"endTime":254.84,"body":"was designed, the users couldn't"},{"speaker":"Reade Harpham","startTime":254.84,"endTime":256.25,"body":"even put enough slides."},{"speaker":"Aaron Moncur","startTime":256.28,"endTime":258.35,"body":"What kind of"},{"speaker":"Aaron Moncur","startTime":256.28,"endTime":258.35,"body":"slides are you're referring to?"},{"speaker":"Reade Harpham","startTime":259.58,"endTime":262.31,"body":"These were"},{"speaker":"Reade Harpham","startTime":259.58,"endTime":262.31,"body":"pre-made microscope slides."},{"speaker":"Aaron Moncur","startTime":262.37,"endTime":264.77,"body":"Okay. So they're"},{"speaker":"Aaron Moncur","startTime":262.37,"endTime":264.77,"body":"putting these slides under under"},{"speaker":"Aaron Moncur","startTime":264.77,"endTime":267.41,"body":"a microscope and analyzing it."},{"speaker":"Aaron Moncur","startTime":264.77,"endTime":267.41,"body":"And then moving on to the next"},{"speaker":"Aaron Moncur","startTime":267.41,"endTime":267.98,"body":"slide?"},{"speaker":"Reade Harpham","startTime":268.1,"endTime":269.45,"body":"Well, that's the"},{"speaker":"Reade Harpham","startTime":268.1,"endTime":269.45,"body":"way they used to do it. This"},{"speaker":"Reade Harpham","startTime":269.45,"endTime":273.14,"body":"system actually, you took the"},{"speaker":"Reade Harpham","startTime":269.45,"endTime":273.14,"body":"what was so groundbreaking about"},{"speaker":"Reade Harpham","startTime":273.14,"endTime":276.89,"body":"the system is it was an imaging"},{"speaker":"Reade Harpham","startTime":273.14,"endTime":276.89,"body":"system and the, the user would"},{"speaker":"Reade Harpham","startTime":277.76,"endTime":282.89,"body":"pipette out a sample, put it in"},{"speaker":"Reade Harpham","startTime":277.76,"endTime":282.89,"body":"a little vial and then put the"},{"speaker":"Reade Harpham","startTime":282.89,"endTime":288.95,"body":"vial in a rack into the system."},{"speaker":"Reade Harpham","startTime":282.89,"endTime":288.95,"body":"So it was expediting the reading"},{"speaker":"Reade Harpham","startTime":288.95,"endTime":291.32,"body":"of these things in the system"},{"speaker":"Reade Harpham","startTime":288.95,"endTime":291.32,"body":"could do some ridiculous amount"},{"speaker":"Reade Harpham","startTime":291.32,"endTime":295.7,"body":"of of readings per minute or per"},{"speaker":"Reade Harpham","startTime":291.32,"endTime":295.7,"body":"hour. But while the technology"},{"speaker":"Reade Harpham","startTime":295.7,"endTime":299.69,"body":"was amazing, the actual Achilles"},{"speaker":"Reade Harpham","startTime":295.7,"endTime":299.69,"body":"heel of this system was that the"},{"speaker":"Reade Harpham","startTime":299.69,"endTime":303.41,"body":"user was unable to put enough or"},{"speaker":"Reade Harpham","startTime":299.69,"endTime":303.41,"body":"unable to make enough samples"},{"speaker":"Reade Harpham","startTime":303.41,"endTime":307.76,"body":"prep enough samples in time to"},{"speaker":"Reade Harpham","startTime":303.41,"endTime":307.76,"body":"fill the system. So, to me, that"},{"speaker":"Reade Harpham","startTime":307.76,"endTime":310.43,"body":"was one of the biggest in"},{"speaker":"Reade Harpham","startTime":307.76,"endTime":310.43,"body":"earliest moments where I was"},{"speaker":"Reade Harpham","startTime":310.43,"endTime":314.12,"body":"like, 'You know, this is,"},{"speaker":"Reade Harpham","startTime":310.43,"endTime":314.12,"body":"technology is great. But if you"},{"speaker":"Reade Harpham","startTime":314.12,"endTime":316.94,"body":"have to have a user involved in"},{"speaker":"Reade Harpham","startTime":314.12,"endTime":316.94,"body":"the process, then you need to"},{"speaker":"Reade Harpham","startTime":316.94,"endTime":320.87,"body":"give equal opportunity to the"},{"speaker":"Reade Harpham","startTime":316.94,"endTime":320.87,"body":"user to have inputs to the"},{"speaker":"Reade Harpham","startTime":320.87,"endTime":324.05,"body":"system.' And that's sort of the"},{"speaker":"Reade Harpham","startTime":320.87,"endTime":324.05,"body":"foundation of where I started"},{"speaker":"Reade Harpham","startTime":324.71,"endTime":328.28,"body":"with this passion about making"},{"speaker":"Reade Harpham","startTime":324.71,"endTime":328.28,"body":"sure users are involved, and"},{"speaker":"Reade Harpham","startTime":328.28,"endTime":331.52,"body":"their voices are heard and"},{"speaker":"Reade Harpham","startTime":328.28,"endTime":331.52,"body":"they're being thought about"},{"speaker":"Reade Harpham","startTime":331.52,"endTime":332.81,"body":"throughout the process."},{"speaker":"Aaron Moncur","startTime":333.26,"endTime":335.66,"body":"And how do you go"},{"speaker":"Aaron Moncur","startTime":333.26,"endTime":335.66,"body":"about doing that? How do you"},{"speaker":"Aaron Moncur","startTime":335.99,"endTime":338.69,"body":"decide at the beginning of a"},{"speaker":"Aaron Moncur","startTime":335.99,"endTime":338.69,"body":"project, 'Okay, we're going to"},{"speaker":"Aaron Moncur","startTime":338.69,"endTime":343.88,"body":"do XY and Z to make sure that"},{"speaker":"Aaron Moncur","startTime":338.69,"endTime":343.88,"body":"the users voice is heard, and we"},{"speaker":"Aaron Moncur","startTime":343.88,"endTime":347.84,"body":"don't end up with a fantastic"},{"speaker":"Aaron Moncur","startTime":343.88,"endTime":347.84,"body":"technology that no one can use.'"},{"speaker":"Reade Harpham","startTime":348.29,"endTime":350.15,"body":"So at the time,"},{"speaker":"Reade Harpham","startTime":348.29,"endTime":350.15,"body":"it was just being loud,"},{"speaker":"Reade Harpham","startTime":350.15,"endTime":354.62,"body":"obnoxious about it, it was back"},{"speaker":"Reade Harpham","startTime":350.15,"endTime":354.62,"body":"before the FDA really came down"},{"speaker":"Reade Harpham","startTime":354.62,"endTime":357.44,"body":"on on human factors and"},{"speaker":"Reade Harpham","startTime":354.62,"endTime":357.44,"body":"incorporating human factors in"},{"speaker":"Reade Harpham","startTime":357.44,"endTime":361.01,"body":"the process, like you do other,"},{"speaker":"Reade Harpham","startTime":357.44,"endTime":361.01,"body":"as a risk assessment, risk"},{"speaker":"Reade Harpham","startTime":361.01,"endTime":365.93,"body":"mitigation. So prior to that, it"},{"speaker":"Reade Harpham","startTime":361.01,"endTime":365.93,"body":"was just like getting invited to"},{"speaker":"Reade Harpham","startTime":365.93,"endTime":370.4,"body":"the table. And being a champion"},{"speaker":"Reade Harpham","startTime":365.93,"endTime":370.4,"body":"for the users to let the teams"},{"speaker":"Reade Harpham","startTime":370.4,"endTime":374.03,"body":"know that this technology is"},{"speaker":"Reade Harpham","startTime":370.4,"endTime":374.03,"body":"great. But with the users can't"},{"speaker":"Reade Harpham","startTime":374.03,"endTime":377.33,"body":"use it, then it's pretty much"},{"speaker":"Reade Harpham","startTime":374.03,"endTime":377.33,"body":"useless. And so the role is to,"},{"speaker":"Reade Harpham","startTime":378.77,"endTime":382.19,"body":"to allow the users to have"},{"speaker":"Reade Harpham","startTime":378.77,"endTime":382.19,"body":"input, but also let this"},{"speaker":"Reade Harpham","startTime":382.19,"endTime":386.15,"body":"technology live up to its"},{"speaker":"Reade Harpham","startTime":382.19,"endTime":386.15,"body":"expectation. So just from the"},{"speaker":"Reade Harpham","startTime":386.15,"endTime":388.82,"body":"very beginning, and letting"},{"speaker":"Reade Harpham","startTime":386.15,"endTime":388.82,"body":"people have a voice and going in"},{"speaker":"Reade Harpham","startTime":388.82,"endTime":391.34,"body":"and making the assumption, I"},{"speaker":"Reade Harpham","startTime":388.82,"endTime":391.34,"body":"don't know what a user needs and"},{"speaker":"Reade Harpham","startTime":391.34,"endTime":394.13,"body":"going out and talking to them,"},{"speaker":"Reade Harpham","startTime":391.34,"endTime":394.13,"body":"interviewing them, watching what"},{"speaker":"Reade Harpham","startTime":394.13,"endTime":396.29,"body":"they do, getting that knowledge"},{"speaker":"Reade Harpham","startTime":394.13,"endTime":396.29,"body":"and then communicating that"},{"speaker":"Reade Harpham","startTime":396.29,"endTime":399.35,"body":"knowledge back to the team or"},{"speaker":"Reade Harpham","startTime":396.29,"endTime":399.35,"body":"having having those insights and"},{"speaker":"Reade Harpham","startTime":399.35,"endTime":403.28,"body":"inputs as part of the early"},{"speaker":"Reade Harpham","startTime":399.35,"endTime":403.28,"body":"development process. Which is"},{"speaker":"Reade Harpham","startTime":403.28,"endTime":406.28,"body":"another benefit of being invited"},{"speaker":"Reade Harpham","startTime":403.28,"endTime":406.28,"body":"to table earlier is you get to"},{"speaker":"Reade Harpham","startTime":406.28,"endTime":410.57,"body":"have impact before things are to"},{"speaker":"Reade Harpham","startTime":406.28,"endTime":410.57,"body":"set in stone. Before people are"},{"speaker":"Reade Harpham","startTime":410.57,"endTime":413.54,"body":"already so far down the path of"},{"speaker":"Reade Harpham","startTime":410.57,"endTime":413.54,"body":"development that that a, a, what"},{"speaker":"Reade Harpham","startTime":413.54,"endTime":415.97,"body":"seems to be a minor change"},{"speaker":"Reade Harpham","startTime":413.54,"endTime":415.97,"body":"actually is a major change"},{"speaker":"Reade Harpham","startTime":415.97,"endTime":417.2,"body":"because you're so far down the"},{"speaker":"Reade Harpham","startTime":415.97,"endTime":417.2,"body":"path."},{"speaker":"Aaron Moncur","startTime":417.53,"endTime":419.63,"body":"I really liked"},{"speaker":"Aaron Moncur","startTime":417.53,"endTime":419.63,"body":"that example be loud and"},{"speaker":"Aaron Moncur","startTime":419.63,"endTime":423.83,"body":"obnoxious. That's a great way to"},{"speaker":"Aaron Moncur","startTime":419.63,"endTime":423.83,"body":"put it and, and that every team"},{"speaker":"Aaron Moncur","startTime":423.83,"endTime":426.11,"body":"needs a champion, right? A"},{"speaker":"Aaron Moncur","startTime":423.83,"endTime":426.11,"body":"champion for this stuff."},{"speaker":"Aaron Moncur","startTime":426.11,"endTime":430.01,"body":"Otherwise, it's just not going"},{"speaker":"Aaron Moncur","startTime":426.11,"endTime":430.01,"body":"to get done. I'm curious, when"},{"speaker":"Aaron Moncur","startTime":430.46,"endTime":434.0,"body":"you were, your teammates were"},{"speaker":"Aaron Moncur","startTime":430.46,"endTime":434.0,"body":"the champions for these human"},{"speaker":"Aaron Moncur","startTime":434.0,"endTime":438.86,"body":"factors items. Did you ever get"},{"speaker":"Aaron Moncur","startTime":434.0,"endTime":438.86,"body":"pushback from other members on"},{"speaker":"Aaron Moncur","startTime":438.86,"endTime":442.58,"body":"the team members? Maybe they're"},{"speaker":"Aaron Moncur","startTime":438.86,"endTime":442.58,"body":"like the project manager or some"},{"speaker":"Aaron Moncur","startTime":442.7,"endTime":446.63,"body":"some dance mechanical engineer"},{"speaker":"Aaron Moncur","startTime":442.7,"endTime":446.63,"body":"who needs those guys? Are they"},{"speaker":"Aaron Moncur","startTime":446.63,"endTime":450.23,"body":"were like, 'Yeah, Reade, that's"},{"speaker":"Aaron Moncur","startTime":446.63,"endTime":450.23,"body":"cool. I mean, I get it. But"},{"speaker":"Aaron Moncur","startTime":450.26,"endTime":453.05,"body":"that's kind of touchy feely"},{"speaker":"Aaron Moncur","startTime":450.26,"endTime":453.05,"body":"stuff, I don't really need to"},{"speaker":"Aaron Moncur","startTime":453.11,"endTime":454.4,"body":"worry too much about that.'"},{"speaker":"Reade Harpham","startTime":454.67,"endTime":456.26,"body":"All the time. All"},{"speaker":"Reade Harpham","startTime":454.67,"endTime":456.26,"body":"the time."},{"speaker":"Aaron Moncur","startTime":456.29,"endTime":458.9,"body":"All the time,"},{"speaker":"Aaron Moncur","startTime":456.29,"endTime":458.9,"body":"really? I didn't think that was"},{"speaker":"Aaron Moncur","startTime":458.9,"endTime":459.68,"body":"gonna be the answer."},{"speaker":"Reade Harpham","startTime":460.07,"endTime":462.65,"body":"So I mean, this"},{"speaker":"Reade Harpham","startTime":460.07,"endTime":462.65,"body":"this is this was a while ago."},{"speaker":"Reade Harpham","startTime":463.4,"endTime":467.66,"body":"When I first started in this"},{"speaker":"Reade Harpham","startTime":463.4,"endTime":467.66,"body":"business, it was, it was '95."},{"speaker":"Reade Harpham","startTime":468.32,"endTime":472.79,"body":"So, at the time, yeah, there was"},{"speaker":"Reade Harpham","startTime":468.32,"endTime":472.79,"body":"a lot of pushback. And, and,"},{"speaker":"Reade Harpham","startTime":472.82,"endTime":476.42,"body":"people, what I realized, while"},{"speaker":"Reade Harpham","startTime":472.82,"endTime":476.42,"body":"working with engineers, and this"},{"speaker":"Reade Harpham","startTime":476.42,"endTime":479.54,"body":"was, this is a really important"},{"speaker":"Reade Harpham","startTime":476.42,"endTime":479.54,"body":"learning for me, was to know,"},{"speaker":"Reade Harpham","startTime":479.72,"endTime":485.33,"body":"know your audience. So at the"},{"speaker":"Reade Harpham","startTime":479.72,"endTime":485.33,"body":"time, I was a obnoxious"},{"speaker":"Reade Harpham","startTime":485.33,"endTime":488.09,"body":"designer, and I was on a"},{"speaker":"Reade Harpham","startTime":485.33,"endTime":488.09,"body":"project. And I was like, no, no,"},{"speaker":"Reade Harpham","startTime":488.09,"endTime":490.4,"body":"this is what you guys need to"},{"speaker":"Reade Harpham","startTime":488.09,"endTime":490.4,"body":"do, because the users needed,"},{"speaker":"Reade Harpham","startTime":490.46,"endTime":493.43,"body":"the users want to feel empowered"},{"speaker":"Reade Harpham","startTime":490.46,"endTime":493.43,"body":"to use it. And, and they're"},{"speaker":"Reade Harpham","startTime":493.43,"endTime":496.01,"body":"like, what do you know, the"},{"speaker":"Reade Harpham","startTime":493.43,"endTime":496.01,"body":"information you're giving me is"},{"speaker":"Reade Harpham","startTime":496.01,"endTime":500.09,"body":"useless. You know, the sector,"},{"speaker":"Reade Harpham","startTime":496.01,"endTime":500.09,"body":"the feeling that I got was they"},{"speaker":"Reade Harpham","startTime":500.09,"endTime":502.76,"body":"didn't appreciate the insights,"},{"speaker":"Reade Harpham","startTime":500.09,"endTime":502.76,"body":"or they didn't think that"},{"speaker":"Reade Harpham","startTime":502.76,"endTime":505.94,"body":"research was, that we were doing"},{"speaker":"Reade Harpham","startTime":502.76,"endTime":505.94,"body":"was important, valuable. What I"},{"speaker":"Reade Harpham","startTime":505.94,"endTime":509.45,"body":"learned, after working with"},{"speaker":"Reade Harpham","startTime":505.94,"endTime":509.45,"body":"engineers for a while, is that"},{"speaker":"Reade Harpham","startTime":509.45,"endTime":513.17,"body":"engineers just wanted to know"},{"speaker":"Reade Harpham","startTime":509.45,"endTime":513.17,"body":"what the constraints were. So"},{"speaker":"Reade Harpham","startTime":513.17,"endTime":515.72,"body":"they could solve these problems."},{"speaker":"Reade Harpham","startTime":513.17,"endTime":515.72,"body":"And so as soon as I recognize"},{"speaker":"Reade Harpham","startTime":515.72,"endTime":518.96,"body":"that, and I recognized that the"},{"speaker":"Reade Harpham","startTime":515.72,"endTime":518.96,"body":"engineering team was actually my"},{"speaker":"Reade Harpham","startTime":518.96,"endTime":522.47,"body":"user set and not the patients,"},{"speaker":"Reade Harpham","startTime":518.96,"endTime":522.47,"body":"once I realized the engineers"},{"speaker":"Reade Harpham","startTime":522.47,"endTime":526.49,"body":"were the users of my outputs,"},{"speaker":"Reade Harpham","startTime":522.47,"endTime":526.49,"body":"the story changed. And so rather"},{"speaker":"Reade Harpham","startTime":526.49,"endTime":529.31,"body":"than say to them, 'Hey, this"},{"speaker":"Reade Harpham","startTime":526.49,"endTime":529.31,"body":"product needs to empower the"},{"speaker":"Reade Harpham","startTime":529.31,"endTime":532.94,"body":"user,' I was able to say, 'This"},{"speaker":"Reade Harpham","startTime":529.31,"endTime":532.94,"body":"device needs to have a textured"},{"speaker":"Reade Harpham","startTime":532.94,"endTime":536.18,"body":"handle, to allow the user to"},{"speaker":"Reade Harpham","startTime":532.94,"endTime":536.18,"body":"grab it with wet hands and not"},{"speaker":"Reade Harpham","startTime":536.18,"endTime":539.03,"body":"have it slip out.' That gave"},{"speaker":"Reade Harpham","startTime":536.18,"endTime":539.03,"body":"them a framework and a target."},{"speaker":"Reade Harpham","startTime":539.06,"endTime":543.02,"body":"And once once I changed my frame"},{"speaker":"Reade Harpham","startTime":539.06,"endTime":543.02,"body":"of mind, and how I presented"},{"speaker":"Reade Harpham","startTime":543.02,"endTime":547.04,"body":"these things, and the the way I"},{"speaker":"Reade Harpham","startTime":543.02,"endTime":547.04,"body":"presented to the development"},{"speaker":"Reade Harpham","startTime":547.04,"endTime":550.4,"body":"teams, the user needs, it"},{"speaker":"Reade Harpham","startTime":547.04,"endTime":550.4,"body":"completely changed the game with"},{"speaker":"Reade Harpham","startTime":550.4,"endTime":551.21,"body":"how we approached it."},{"speaker":"Aaron Moncur","startTime":551.42,"endTime":554.69,"body":"That's that's a"},{"speaker":"Aaron Moncur","startTime":551.42,"endTime":554.69,"body":"huge insight right there. So the"},{"speaker":"Aaron Moncur","startTime":554.69,"endTime":557.39,"body":"information, the research that"},{"speaker":"Aaron Moncur","startTime":554.69,"endTime":557.39,"body":"you and your team was doing was"},{"speaker":"Aaron Moncur","startTime":557.39,"endTime":561.47,"body":"super important and valuable."},{"speaker":"Aaron Moncur","startTime":557.39,"endTime":561.47,"body":"But the engineers didn't"},{"speaker":"Aaron Moncur","startTime":561.47,"endTime":564.5,"body":"recognize that because it wasn't"},{"speaker":"Aaron Moncur","startTime":561.47,"endTime":564.5,"body":"being presented in terms that"},{"speaker":"Aaron Moncur","startTime":564.5,"endTime":567.86,"body":"they understood it. It wasn't"},{"speaker":"Aaron Moncur","startTime":564.5,"endTime":567.86,"body":"being presented in like an"},{"speaker":"Aaron Moncur","startTime":567.86,"endTime":570.26,"body":"engineering requirement form."},{"speaker":"Aaron Moncur","startTime":567.86,"endTime":570.26,"body":"That's what you're saying,"},{"speaker":"Aaron Moncur","startTime":570.26,"endTime":570.65,"body":"right?"},{"speaker":"Reade Harpham","startTime":570.83,"endTime":573.47,"body":"That was correct."},{"speaker":"Reade Harpham","startTime":570.83,"endTime":573.47,"body":"And what was so what's so ironic"},{"speaker":"Reade Harpham","startTime":573.47,"endTime":575.54,"body":"about that, and I still see it"},{"speaker":"Reade Harpham","startTime":573.47,"endTime":575.54,"body":"happening sometimes is that you"},{"speaker":"Reade Harpham","startTime":575.54,"endTime":578.99,"body":"get design teams, industry"},{"speaker":"Reade Harpham","startTime":575.54,"endTime":578.99,"body":"design teams, or research teams"},{"speaker":"Reade Harpham","startTime":578.99,"endTime":581.93,"body":"who are so adamant that they"},{"speaker":"Reade Harpham","startTime":578.99,"endTime":581.93,"body":"understand the users, but they"},{"speaker":"Reade Harpham","startTime":581.93,"endTime":583.85,"body":"don't understand their audience,"},{"speaker":"Reade Harpham","startTime":581.93,"endTime":583.85,"body":"which in essence, are their"},{"speaker":"Reade Harpham","startTime":583.85,"endTime":589.49,"body":"users. So you get these notions"},{"speaker":"Reade Harpham","startTime":583.85,"endTime":589.49,"body":"of unusable requirements. And so"},{"speaker":"Reade Harpham","startTime":589.52,"endTime":591.56,"body":"once you recognize that the"},{"speaker":"Reade Harpham","startTime":589.52,"endTime":591.56,"body":"people who have to use your"},{"speaker":"Reade Harpham","startTime":591.56,"endTime":593.69,"body":"outputs are engineers, and they"},{"speaker":"Reade Harpham","startTime":591.56,"endTime":593.69,"body":"want requirements that you just"},{"speaker":"Reade Harpham","startTime":593.69,"endTime":595.46,"body":"change, you change the way you"},{"speaker":"Reade Harpham","startTime":593.69,"endTime":595.46,"body":"present it."},{"speaker":"Aaron Moncur","startTime":596.0,"endTime":600.29,"body":"And speaking as an"},{"speaker":"Aaron Moncur","startTime":596.0,"endTime":600.29,"body":"engineer, I can see how like,"},{"speaker":"Aaron Moncur","startTime":600.29,"endTime":605.06,"body":"if, if a designer told me,"},{"speaker":"Aaron Moncur","startTime":600.29,"endTime":605.06,"body":"'Okay, this device has to feel"},{"speaker":"Aaron Moncur","startTime":605.09,"endTime":608.51,"body":"good to the user to hold.' I'd"},{"speaker":"Aaron Moncur","startTime":605.09,"endTime":608.51,"body":"be like, what is good? I don't"},{"speaker":"Aaron Moncur","startTime":608.51,"endTime":611.24,"body":"know what that is. And it's"},{"speaker":"Aaron Moncur","startTime":608.51,"endTime":611.24,"body":"going to be more trouble to try"},{"speaker":"Aaron Moncur","startTime":611.24,"endTime":613.94,"body":"and figure out what good means"},{"speaker":"Aaron Moncur","startTime":611.24,"endTime":613.94,"body":"than it is to just kind of sweep"},{"speaker":"Aaron Moncur","startTime":613.94,"endTime":617.51,"body":"it under the rug and do my"},{"speaker":"Aaron Moncur","startTime":613.94,"endTime":617.51,"body":"thing. But if I hear, 'Okay,"},{"speaker":"Aaron Moncur","startTime":617.54,"endTime":621.71,"body":"this, the handle has to be a"},{"speaker":"Aaron Moncur","startTime":617.54,"endTime":621.71,"body":"dramaturg, between this, and"},{"speaker":"Aaron Moncur","startTime":621.71,"endTime":626.54,"body":"that short a, and it needs to"},{"speaker":"Aaron Moncur","startTime":621.71,"endTime":626.54,"body":"have bumps of this size space to"},{"speaker":"Aaron Moncur","startTime":626.6,"endTime":630.8,"body":"it this spacing,' then I'm like,"},{"speaker":"Aaron Moncur","startTime":626.6,"endTime":630.8,"body":"'Oh, I get that, sure. I can do"},{"speaker":"Aaron Moncur","startTime":630.8,"endTime":633.83,"body":"it. No problem.' And that that"},{"speaker":"Aaron Moncur","startTime":630.8,"endTime":633.83,"body":"makes it really easy for me as,"},{"speaker":"Aaron Moncur","startTime":634.1,"endTime":636.83,"body":"as an engineer to implement"},{"speaker":"Aaron Moncur","startTime":634.1,"endTime":636.83,"body":"that. So that's, that's a huge"},{"speaker":"Aaron Moncur","startTime":636.83,"endTime":640.07,"body":"insight. I made it comes down to"},{"speaker":"Aaron Moncur","startTime":636.83,"endTime":640.07,"body":"communication, right? Like, like"},{"speaker":"Aaron Moncur","startTime":640.07,"endTime":640.91,"body":"so many things?"},{"speaker":"Reade Harpham","startTime":641.03,"endTime":643.22,"body":"Absolutely. Oh,"},{"speaker":"Reade Harpham","startTime":641.03,"endTime":643.22,"body":"yeah. I mean, it's just"},{"speaker":"Reade Harpham","startTime":643.22,"endTime":645.74,"body":"recognizing your audience and"},{"speaker":"Reade Harpham","startTime":643.22,"endTime":645.74,"body":"knowing how to communicate. And"},{"speaker":"Reade Harpham","startTime":645.74,"endTime":649.31,"body":"the other thing is not, in the"},{"speaker":"Reade Harpham","startTime":645.74,"endTime":649.31,"body":"early days, when, when I would"},{"speaker":"Reade Harpham","startTime":649.31,"endTime":651.56,"body":"get the feedback of 'Okay,"},{"speaker":"Reade Harpham","startTime":649.31,"endTime":651.56,"body":"thanks. But no, thanks, we're"},{"speaker":"Reade Harpham","startTime":651.56,"endTime":654.47,"body":"great, this, this is not very"},{"speaker":"Reade Harpham","startTime":651.56,"endTime":654.47,"body":"helpful.' I always thought it"},{"speaker":"Reade Harpham","startTime":654.47,"endTime":656.51,"body":"was that they didn't appreciate"},{"speaker":"Reade Harpham","startTime":654.47,"endTime":656.51,"body":"what we were doing. And what I"},{"speaker":"Reade Harpham","startTime":656.51,"endTime":660.47,"body":"realized was that they just, we"},{"speaker":"Reade Harpham","startTime":656.51,"endTime":660.47,"body":"weren't communicated on the same"},{"speaker":"Reade Harpham","startTime":660.47,"endTime":663.2,"body":"level in the same in the things"},{"speaker":"Reade Harpham","startTime":660.47,"endTime":663.2,"body":"that they needed to hear. So,"},{"speaker":"Reade Harpham","startTime":663.5,"endTime":667.34,"body":"once I did that, their, their"},{"speaker":"Reade Harpham","startTime":663.5,"endTime":667.34,"body":"expectation and their desire to"},{"speaker":"Reade Harpham","startTime":667.34,"endTime":671.27,"body":"do these things was right there."},{"speaker":"Reade Harpham","startTime":667.34,"endTime":671.27,"body":"They just needed the target. And"},{"speaker":"Reade Harpham","startTime":671.27,"endTime":672.38,"body":"my job was to give it to him."},{"speaker":"Aaron Moncur","startTime":672.95,"endTime":675.47,"body":"Well, that's"},{"speaker":"Aaron Moncur","startTime":672.95,"endTime":675.47,"body":"great. I love that. Okay,"},{"speaker":"Aaron Moncur","startTime":675.47,"endTime":678.08,"body":"something else you've said is"},{"speaker":"Aaron Moncur","startTime":675.47,"endTime":678.08,"body":"that you, you strive to help"},{"speaker":"Aaron Moncur","startTime":678.11,"endTime":682.07,"body":"healthcare clients find balance"},{"speaker":"Aaron Moncur","startTime":678.11,"endTime":682.07,"body":"between technology, and"},{"speaker":"Aaron Moncur","startTime":682.07,"endTime":685.34,"body":"humanity. And this might come"},{"speaker":"Aaron Moncur","startTime":682.07,"endTime":685.34,"body":"down to kind of the same thing"},{"speaker":"Aaron Moncur","startTime":685.34,"endTime":687.62,"body":"that we're just talking about."},{"speaker":"Aaron Moncur","startTime":685.34,"endTime":687.62,"body":"But I thought that was a really"},{"speaker":"Aaron Moncur","startTime":687.62,"endTime":690.38,"body":"interesting statement. And"},{"speaker":"Aaron Moncur","startTime":687.62,"endTime":690.38,"body":"wondered, can you tell me a"},{"speaker":"Aaron Moncur","startTime":690.38,"endTime":692.33,"body":"little bit more about that?"},{"speaker":"Aaron Moncur","startTime":690.38,"endTime":692.33,"body":"Like, what do you mean,"},{"speaker":"Aaron Moncur","startTime":692.33,"endTime":694.49,"body":"specifically, when you say"},{"speaker":"Aaron Moncur","startTime":692.33,"endTime":694.49,"body":"humanity?"},{"speaker":"Reade Harpham","startTime":695.33,"endTime":697.7,"body":"Basically, it's"},{"speaker":"Reade Harpham","startTime":695.33,"endTime":697.7,"body":"people's ability to do what you"},{"speaker":"Reade Harpham","startTime":697.7,"endTime":701.6,"body":"want the technology to do for"},{"speaker":"Reade Harpham","startTime":697.7,"endTime":701.6,"body":"them. You know, there's nothing"},{"speaker":"Reade Harpham","startTime":701.6,"endTime":704.0,"body":"more disappointing than, and I,"},{"speaker":"Reade Harpham","startTime":701.6,"endTime":704.0,"body":"we talked about this a little"},{"speaker":"Reade Harpham","startTime":704.0,"endTime":707.3,"body":"earlier on an amazing technology"},{"speaker":"Reade Harpham","startTime":704.0,"endTime":707.3,"body":"that, that falls flat, because"},{"speaker":"Reade Harpham","startTime":707.3,"endTime":710.57,"body":"the user, or the the end, or the"},{"speaker":"Reade Harpham","startTime":707.3,"endTime":710.57,"body":"end user of that technology, the"},{"speaker":"Reade Harpham","startTime":710.57,"endTime":712.88,"body":"end recipient, that technology"},{"speaker":"Reade Harpham","startTime":710.57,"endTime":712.88,"body":"either doesn't need it, or know"},{"speaker":"Reade Harpham","startTime":712.88,"endTime":716.63,"body":"how to use it, or wants to use"},{"speaker":"Reade Harpham","startTime":712.88,"endTime":716.63,"body":"it, but it's too hard to use. So"},{"speaker":"Reade Harpham","startTime":717.71,"endTime":720.05,"body":"in my past, in working in"},{"speaker":"Reade Harpham","startTime":717.71,"endTime":720.05,"body":"environments, where you're"},{"speaker":"Reade Harpham","startTime":720.05,"endTime":724.46,"body":"developing new to the world"},{"speaker":"Reade Harpham","startTime":720.05,"endTime":724.46,"body":"technology, understanding the"},{"speaker":"Reade Harpham","startTime":724.46,"endTime":727.76,"body":"end user and making sure that"},{"speaker":"Reade Harpham","startTime":724.46,"endTime":727.76,"body":"what we were providing to them"},{"speaker":"Reade Harpham","startTime":727.76,"endTime":733.58,"body":"was relevant was it was key. And"},{"speaker":"Reade Harpham","startTime":727.76,"endTime":733.58,"body":"also, going the other direction,"},{"speaker":"Reade Harpham","startTime":733.58,"endTime":737.93,"body":"making sure that everything is"},{"speaker":"Reade Harpham","startTime":733.58,"endTime":737.93,"body":"an equal. So the users, I would"},{"speaker":"Reade Harpham","startTime":737.93,"endTime":742.31,"body":"argue that some types of pumps"},{"speaker":"Reade Harpham","startTime":737.93,"endTime":742.31,"body":"should not be easy to use."},{"speaker":"Reade Harpham","startTime":742.73,"endTime":745.52,"body":"Because if it's easy to use that"},{"speaker":"Reade Harpham","startTime":742.73,"endTime":745.52,"body":"a child can use it, they might"},{"speaker":"Reade Harpham","startTime":745.52,"endTime":747.5,"body":"hurt themselves. So the whole"},{"speaker":"Reade Harpham","startTime":745.52,"endTime":747.5,"body":"notion of oh, I've got to be"},{"speaker":"Reade Harpham","startTime":747.5,"endTime":749.63,"body":"easy to use. It's actually not"},{"speaker":"Reade Harpham","startTime":747.5,"endTime":749.63,"body":"true, you have to find this"},{"speaker":"Reade Harpham","startTime":749.63,"endTime":753.35,"body":"balance between what who are the"},{"speaker":"Reade Harpham","startTime":749.63,"endTime":753.35,"body":"users? What's the technology"},{"speaker":"Reade Harpham","startTime":753.35,"endTime":756.77,"body":"enables them to do? What do you"},{"speaker":"Reade Harpham","startTime":753.35,"endTime":756.77,"body":"want the technology to do? And"},{"speaker":"Reade Harpham","startTime":756.77,"endTime":761.36,"body":"find that balance between"},{"speaker":"Reade Harpham","startTime":756.77,"endTime":761.36,"body":"allowing users to, to, to use"},{"speaker":"Reade Harpham","startTime":761.36,"endTime":764.57,"body":"the technology to its full"},{"speaker":"Reade Harpham","startTime":761.36,"endTime":764.57,"body":"potential, but also allowing the"},{"speaker":"Reade Harpham","startTime":764.57,"endTime":767.27,"body":"technology to not sort of bend"},{"speaker":"Reade Harpham","startTime":764.57,"endTime":767.27,"body":"to users to its will"},{"speaker":"Aaron Moncur","startTime":767.81,"endTime":770.0,"body":"I get it, I get it"},{"speaker":"Aaron Moncur","startTime":767.81,"endTime":770.0,"body":"that makes a lot of sense."},{"speaker":"Aaron Moncur","startTime":770.0,"endTime":774.53,"body":"Matching the technology to the"},{"speaker":"Aaron Moncur","startTime":770.0,"endTime":774.53,"body":"user, as opposed to just always"},{"speaker":"Aaron Moncur","startTime":774.53,"endTime":777.17,"body":"needs to be easy to use. That's"},{"speaker":"Aaron Moncur","startTime":774.53,"endTime":777.17,"body":"an interesting point. I don't"},{"speaker":"Aaron Moncur","startTime":777.17,"endTime":781.85,"body":"think of can't recall hearing it"},{"speaker":"Aaron Moncur","startTime":777.17,"endTime":781.85,"body":"put quite that way. But like a"},{"speaker":"Aaron Moncur","startTime":781.85,"endTime":784.22,"body":"pill bottle, right? Same thing."},{"speaker":"Aaron Moncur","startTime":781.85,"endTime":784.22,"body":"You don't want a pill bottle,"},{"speaker":"Aaron Moncur","startTime":784.22,"endTime":788.24,"body":"but the super easy to open, or"},{"speaker":"Aaron Moncur","startTime":784.22,"endTime":788.24,"body":"else little kids can open it and"},{"speaker":"Aaron Moncur","startTime":788.24,"endTime":792.53,"body":"get themselves sick. Great"},{"speaker":"Aaron Moncur","startTime":788.24,"endTime":792.53,"body":"insight. Yeah. Okay."},{"speaker":"Aaron Moncur","startTime":794.57,"endTime":797.21,"body":"So you're working at priority"},{"speaker":"Aaron Moncur","startTime":794.57,"endTime":797.21,"body":"designs right now, which is a"},{"speaker":"Aaron Moncur","startTime":797.24,"endTime":800.6,"body":"really cool product design"},{"speaker":"Aaron Moncur","startTime":797.24,"endTime":800.6,"body":"product development company,"},{"speaker":"Aaron Moncur","startTime":800.6,"endTime":803.9,"body":"we're going to get into that in"},{"speaker":"Aaron Moncur","startTime":800.6,"endTime":803.9,"body":"a little bit. We're going to"},{"speaker":"Aaron Moncur","startTime":803.9,"endTime":806.96,"body":"travel back in time, just a"},{"speaker":"Aaron Moncur","startTime":803.9,"endTime":806.96,"body":"little. And you spent about I"},{"speaker":"Aaron Moncur","startTime":806.96,"endTime":809.96,"body":"think it was about 16 years"},{"speaker":"Aaron Moncur","startTime":806.96,"endTime":809.96,"body":"working at a company called"},{"speaker":"Aaron Moncur","startTime":810.08,"endTime":814.46,"body":"Matell, which is I hadn't heard"},{"speaker":"Aaron Moncur","startTime":810.08,"endTime":814.46,"body":"of them before. But they seemed"},{"speaker":"Aaron Moncur","startTime":814.46,"endTime":817.85,"body":"like a pretty big company. And"},{"speaker":"Aaron Moncur","startTime":814.46,"endTime":817.85,"body":"now I'm kind of embarrassed for"},{"speaker":"Aaron Moncur","startTime":817.85,"endTime":821.66,"body":"not knowing who they were but"},{"speaker":"Aaron Moncur","startTime":817.85,"endTime":821.66,"body":"apparently the world's largest"},{"speaker":"Aaron Moncur","startTime":821.66,"endTime":826.1,"body":"nonprofit independent R\u0026D"},{"speaker":"Aaron Moncur","startTime":821.66,"endTime":826.1,"body":"organization. So I'd love to"},{"speaker":"Aaron Moncur","startTime":826.1,"endTime":829.28,"body":"hear a little bit about Matell"},{"speaker":"Aaron Moncur","startTime":826.1,"endTime":829.28,"body":"and like, who are their"},{"speaker":"Aaron Moncur","startTime":829.28,"endTime":834.56,"body":"customers and and what is unique"},{"speaker":"Aaron Moncur","startTime":829.28,"endTime":834.56,"body":"about about the experience of"},{"speaker":"Aaron Moncur","startTime":834.56,"endTime":841.22,"body":"working at a company that a"},{"speaker":"Aaron Moncur","startTime":834.56,"endTime":841.22,"body":"engineering or R\u0026D company that"},{"speaker":"Aaron Moncur","startTime":841.22,"endTime":845.57,"body":"is in nonprofit, like what about"},{"speaker":"Aaron Moncur","startTime":841.22,"endTime":845.57,"body":"that nonprofitness makes it"},{"speaker":"Aaron Moncur","startTime":845.6,"endTime":846.68,"body":"interesting or unique?"},{"speaker":"Reade Harpham","startTime":846.71,"endTime":849.53,"body":"Yeah, well,"},{"speaker":"Reade Harpham","startTime":846.71,"endTime":849.53,"body":"Patel, it's the biggest company"},{"speaker":"Reade Harpham","startTime":849.53,"endTime":850.37,"body":"that nobody knows about."},{"speaker":"Aaron Moncur","startTime":851.96,"endTime":853.82,"body":"Okay, thanks for"},{"speaker":"Aaron Moncur","startTime":851.96,"endTime":853.82,"body":"making me feel better."},{"speaker":"Reade Harpham","startTime":853.82,"endTime":856.4,"body":"No, really. It's,"},{"speaker":"Reade Harpham","startTime":853.82,"endTime":856.4,"body":"everybody had that same"},{"speaker":"Reade Harpham","startTime":856.4,"endTime":860.15,"body":"reaction. What's unique about"},{"speaker":"Reade Harpham","startTime":856.4,"endTime":860.15,"body":"Matell is it's it's a it's a non"},{"speaker":"Reade Harpham","startTime":860.15,"endTime":864.05,"body":"charitable trust. So it was"},{"speaker":"Reade Harpham","startTime":860.15,"endTime":864.05,"body":"started in 1920, something '20 I"},{"speaker":"Reade Harpham","startTime":864.05,"endTime":868.76,"body":"think, by the will of Gordon"},{"speaker":"Reade Harpham","startTime":864.05,"endTime":868.76,"body":"Mattel and his mother, and it"},{"speaker":"Reade Harpham","startTime":868.76,"endTime":872.63,"body":"was founded to advance"},{"speaker":"Reade Harpham","startTime":868.76,"endTime":872.63,"body":"technology and civilization"},{"speaker":"Reade Harpham","startTime":872.63,"endTime":876.29,"body":"through technology advancement"},{"speaker":"Reade Harpham","startTime":872.63,"endTime":876.29,"body":"and technology discovery. So its"},{"speaker":"Reade Harpham","startTime":876.29,"endTime":880.34,"body":"fundamental purpose in life is"},{"speaker":"Reade Harpham","startTime":876.29,"endTime":880.34,"body":"to develop technologies and"},{"speaker":"Reade Harpham","startTime":880.34,"endTime":883.28,"body":"advanced them for the greater"},{"speaker":"Reade Harpham","startTime":880.34,"endTime":883.28,"body":"good and it worked in all kinds."},{"speaker":"Reade Harpham","startTime":883.31,"endTime":887.63,"body":"It works in every area you can"},{"speaker":"Reade Harpham","startTime":883.31,"endTime":887.63,"body":"imagine. You know, I was in the"},{"speaker":"Reade Harpham","startTime":887.63,"endTime":889.97,"body":"medical device group and was"},{"speaker":"Reade Harpham","startTime":887.63,"endTime":889.97,"body":"there for my entire career at"},{"speaker":"Reade Harpham","startTime":889.97,"endTime":892.46,"body":"Mattel, but they have to do a"},{"speaker":"Reade Harpham","startTime":889.97,"endTime":892.46,"body":"lot of government work. They do"},{"speaker":"Reade Harpham","startTime":892.46,"endTime":895.73,"body":"a lot of health care work. How"},{"speaker":"Reade Harpham","startTime":892.46,"endTime":895.73,"body":"you might have heard of them"},{"speaker":"Reade Harpham","startTime":895.73,"endTime":898.85,"body":"lately is they recently"},{"speaker":"Reade Harpham","startTime":895.73,"endTime":898.85,"body":"developed a container system"},{"speaker":"Reade Harpham","startTime":898.85,"endTime":903.92,"body":"that that cleanse and 95 masks,"},{"speaker":"Reade Harpham","startTime":898.85,"endTime":903.92,"body":"and they got approval for it"},{"speaker":"Reade Harpham","startTime":903.92,"endTime":907.55,"body":"from the FDA and like really"},{"speaker":"Reade Harpham","startTime":903.92,"endTime":907.55,"body":"record time, I'm not sure the"},{"speaker":"Reade Harpham","startTime":907.55,"endTime":910.55,"body":"current status of it, but it was"},{"speaker":"Reade Harpham","startTime":907.55,"endTime":910.55,"body":"these, these big containers that"},{"speaker":"Reade Harpham","startTime":910.58,"endTime":912.8,"body":"basically dropship to these"},{"speaker":"Reade Harpham","startTime":910.58,"endTime":912.8,"body":"hospitals and were able to"},{"speaker":"Reade Harpham","startTime":912.8,"endTime":919.22,"body":"recycle and reuse and clean and"},{"speaker":"Reade Harpham","startTime":912.8,"endTime":919.22,"body":"95 masks. So, for me, what was"},{"speaker":"Reade Harpham","startTime":919.22,"endTime":922.55,"body":"amazing about that company and"},{"speaker":"Reade Harpham","startTime":919.22,"endTime":922.55,"body":"working for that company was a"},{"speaker":"Reade Harpham","startTime":922.55,"endTime":926.33,"body":"the story. The people behind it,"},{"speaker":"Reade Harpham","startTime":922.55,"endTime":926.33,"body":"what, what it meant to the"},{"speaker":"Reade Harpham","startTime":926.33,"endTime":929.03,"body":"community, part of being a"},{"speaker":"Reade Harpham","startTime":926.33,"endTime":929.03,"body":"nonprofit is you take some of"},{"speaker":"Reade Harpham","startTime":929.03,"endTime":930.92,"body":"the profits that you make, and"},{"speaker":"Reade Harpham","startTime":929.03,"endTime":930.92,"body":"you give it to the communities"},{"speaker":"Reade Harpham","startTime":930.92,"endTime":933.32,"body":"that in which you serve, which"},{"speaker":"Reade Harpham","startTime":930.92,"endTime":933.32,"body":"is part of the trust part of the"},{"speaker":"Reade Harpham","startTime":933.32,"endTime":937.76,"body":"will. And so that was sort of"},{"speaker":"Reade Harpham","startTime":933.32,"endTime":937.76,"body":"the driving force. The other"},{"speaker":"Reade Harpham","startTime":937.76,"endTime":941.09,"body":"thing was the people who work"},{"speaker":"Reade Harpham","startTime":937.76,"endTime":941.09,"body":"there, and the technologies that"},{"speaker":"Reade Harpham","startTime":941.09,"endTime":945.83,"body":"we worked on, were, were so far"},{"speaker":"Reade Harpham","startTime":941.09,"endTime":945.83,"body":"ahead of their time. I mean,"},{"speaker":"Reade Harpham","startTime":945.86,"endTime":949.07,"body":"it's hard to remember, it's hard"},{"speaker":"Reade Harpham","startTime":945.86,"endTime":949.07,"body":"to realize when you're there in"},{"speaker":"Reade Harpham","startTime":949.07,"endTime":953.27,"body":"the moment. The things that you"},{"speaker":"Reade Harpham","startTime":949.07,"endTime":953.27,"body":"are looking at are 5-10 years"},{"speaker":"Reade Harpham","startTime":953.27,"endTime":955.67,"body":"away from being in the market"},{"speaker":"Reade Harpham","startTime":953.27,"endTime":955.67,"body":"sometimes. And you're just"},{"speaker":"Reade Harpham","startTime":955.67,"endTime":958.01,"body":"there, because it's just normal."},{"speaker":"Reade Harpham","startTime":955.67,"endTime":958.01,"body":"It's like, oh, this is everybody"},{"speaker":"Reade Harpham","startTime":958.01,"endTime":960.5,"body":"gets to deal with this kind of"},{"speaker":"Reade Harpham","startTime":958.01,"endTime":960.5,"body":"technology. And then you step"},{"speaker":"Reade Harpham","startTime":960.5,"endTime":963.77,"body":"out of it, I, I left, I left"},{"speaker":"Reade Harpham","startTime":960.5,"endTime":963.77,"body":"Mattel, like, almost five years"},{"speaker":"Reade Harpham","startTime":963.77,"endTime":966.32,"body":"ago, you step out of it, you"},{"speaker":"Reade Harpham","startTime":963.77,"endTime":966.32,"body":"look back, and you're like, oh,"},{"speaker":"Reade Harpham","startTime":966.32,"endTime":972.53,"body":"man, that stuff was amazing."},{"speaker":"Reade Harpham","startTime":966.32,"endTime":972.53,"body":"Sort of the big our research and"},{"speaker":"Reade Harpham","startTime":972.53,"endTime":975.92,"body":"where we're not Battel manage"},{"speaker":"Reade Harpham","startTime":972.53,"endTime":975.92,"body":"the national labs. And so"},{"speaker":"Reade Harpham","startTime":975.92,"endTime":979.37,"body":"there's a lot of fundamental"},{"speaker":"Reade Harpham","startTime":975.92,"endTime":979.37,"body":"technology thinking going on,"},{"speaker":"Reade Harpham","startTime":979.37,"endTime":982.55,"body":"and the group that I was in the"},{"speaker":"Reade Harpham","startTime":979.37,"endTime":982.55,"body":"product development, and then"},{"speaker":"Reade Harpham","startTime":982.58,"endTime":986.66,"body":"then medical device group, we"},{"speaker":"Reade Harpham","startTime":982.58,"endTime":986.66,"body":"helped translate the big R to"},{"speaker":"Reade Harpham","startTime":986.66,"endTime":990.23,"body":"the R\u0026D. And we worked with"},{"speaker":"Reade Harpham","startTime":986.66,"endTime":990.23,"body":"commercial clients, mostly to"},{"speaker":"Reade Harpham","startTime":990.23,"endTime":993.2,"body":"help them develop, either create"},{"speaker":"Reade Harpham","startTime":990.23,"endTime":993.2,"body":"technologies for new medical"},{"speaker":"Reade Harpham","startTime":993.2,"endTime":997.07,"body":"devices or develop their own"},{"speaker":"Reade Harpham","startTime":993.2,"endTime":997.07,"body":"medical devices. But yeah, for"},{"speaker":"Reade Harpham","startTime":997.07,"endTime":1001.09,"body":"me, it was as a as a freshly"},{"speaker":"Reade Harpham","startTime":997.07,"endTime":1001.09,"body":"minted graduate in design,"},{"speaker":"Reade Harpham","startTime":1001.51,"endTime":1003.79,"body":"thinking I was the best thing"},{"speaker":"Reade Harpham","startTime":1001.51,"endTime":1003.79,"body":"ever and on top of the world,"},{"speaker":"Reade Harpham","startTime":1003.79,"endTime":1006.49,"body":"and I knew all the answers to go"},{"speaker":"Reade Harpham","startTime":1003.79,"endTime":1006.49,"body":"into such a storied engineering"},{"speaker":"Reade Harpham","startTime":1006.49,"endTime":1010.24,"body":"company, and get schooled pretty"},{"speaker":"Reade Harpham","startTime":1006.49,"endTime":1010.24,"body":"quickly on the fundamentals of"},{"speaker":"Reade Harpham","startTime":1010.27,"endTime":1012.61,"body":"engineering and physics, and all"},{"speaker":"Reade Harpham","startTime":1010.27,"endTime":1012.61,"body":"the things that you really can't"},{"speaker":"Reade Harpham","startTime":1012.61,"endTime":1017.83,"body":"change. It gave me an incredible"},{"speaker":"Reade Harpham","startTime":1012.61,"endTime":1017.83,"body":"appreciation for that"},{"speaker":"Reade Harpham","startTime":1017.83,"endTime":1021.07,"body":"technology, field R\u0026D, and sort"},{"speaker":"Reade Harpham","startTime":1017.83,"endTime":1021.07,"body":"of the give and take you have to"},{"speaker":"Reade Harpham","startTime":1021.07,"endTime":1025.51,"body":"have, but also gave me a chance"},{"speaker":"Reade Harpham","startTime":1021.07,"endTime":1025.51,"body":"to, to, as we talked earlier,"},{"speaker":"Reade Harpham","startTime":1025.51,"endTime":1029.47,"body":"communicate to people the value"},{"speaker":"Reade Harpham","startTime":1025.51,"endTime":1029.47,"body":"of the human insight the human"},{"speaker":"Reade Harpham","startTime":1029.47,"endTime":1030.76,"body":"input into this system."},{"speaker":"Aaron Moncur","startTime":1070.71,"endTime":1074.25,"body":"Was Matell is"},{"speaker":"Aaron Moncur","startTime":1070.71,"endTime":1074.25,"body":"Matell, kind of like a"},{"speaker":"Aaron Moncur","startTime":1074.25,"endTime":1077.97,"body":"university and that there's a"},{"speaker":"Aaron Moncur","startTime":1074.25,"endTime":1077.97,"body":"lot of R\u0026D going on, but maybe"},{"speaker":"Aaron Moncur","startTime":1077.97,"endTime":1081.0,"body":"not much commercialization, or"},{"speaker":"Aaron Moncur","startTime":1077.97,"endTime":1081.0,"body":"are they doing the"},{"speaker":"Aaron Moncur","startTime":1081.0,"endTime":1082.6799999999998,"body":"commercialization as well."},{"speaker":"Reade Harpham","startTime":1083.1299999999999,"endTime":1086.85,"body":"It's a little bit"},{"speaker":"Reade Harpham","startTime":1083.1299999999999,"endTime":1086.85,"body":"of both. So it's, it's, it has"},{"speaker":"Reade Harpham","startTime":1086.85,"endTime":1088.74,"body":"elements of university where"},{"speaker":"Reade Harpham","startTime":1086.85,"endTime":1088.74,"body":"there's some fundamental"},{"speaker":"Reade Harpham","startTime":1088.74,"endTime":1091.02,"body":"research going on and has"},{"speaker":"Reade Harpham","startTime":1088.74,"endTime":1091.02,"body":"elements of commercialization"},{"speaker":"Reade Harpham","startTime":1091.02,"endTime":1094.62,"body":"where they're, they're sometimes"},{"speaker":"Reade Harpham","startTime":1091.02,"endTime":1094.62,"body":"developing their own internal"},{"speaker":"Reade Harpham","startTime":1094.62,"endTime":1097.02,"body":"technologies, and either"},{"speaker":"Reade Harpham","startTime":1094.62,"endTime":1097.02,"body":"licensing them or developing"},{"speaker":"Reade Harpham","startTime":1097.02,"endTime":1100.1399999999999,"body":"products that have that embedded"},{"speaker":"Reade Harpham","startTime":1097.02,"endTime":1100.1399999999999,"body":"in it. And then they're doing a"},{"speaker":"Reade Harpham","startTime":1100.1399999999999,"endTime":1104.01,"body":"lot of commercial work. So it"},{"speaker":"Reade Harpham","startTime":1100.1399999999999,"endTime":1104.01,"body":"really, it exposed me personally"},{"speaker":"Reade Harpham","startTime":1104.01,"endTime":1107.52,"body":"to a lot of different different"},{"speaker":"Reade Harpham","startTime":1104.01,"endTime":1107.52,"body":"areas. For the most part, it's"},{"speaker":"Reade Harpham","startTime":1107.52,"endTime":1111.9299999999998,"body":"probably, they probably do some"},{"speaker":"Reade Harpham","startTime":1107.52,"endTime":1111.9299999999998,"body":"more research and development"},{"speaker":"Reade Harpham","startTime":1111.9299999999998,"endTime":1115.8,"body":"than actual commercialization of"},{"speaker":"Reade Harpham","startTime":1111.9299999999998,"endTime":1115.8,"body":"their own of their own products."},{"speaker":"Reade Harpham","startTime":1115.8,"endTime":1117.9299999999998,"body":"I mean, when I say development,"},{"speaker":"Reade Harpham","startTime":1115.8,"endTime":1117.9299999999998,"body":"it's product development for"},{"speaker":"Reade Harpham","startTime":1117.9299999999998,"endTime":1119.22,"body":"outside commercial partners."},{"speaker":"Aaron Moncur","startTime":1119.82,"endTime":1123.36,"body":"So I've heard of"},{"speaker":"Aaron Moncur","startTime":1119.82,"endTime":1123.36,"body":"course, nonprofits that are"},{"speaker":"Aaron Moncur","startTime":1123.36,"endTime":1126.4199999999998,"body":"focused on I don't know, for"},{"speaker":"Aaron Moncur","startTime":1123.36,"endTime":1126.4199999999998,"body":"lack of a better word,"},{"speaker":"Aaron Moncur","startTime":1126.51,"endTime":1132.24,"body":"charities, But, but R\u0026D, I would"},{"speaker":"Aaron Moncur","startTime":1126.51,"endTime":1132.24,"body":"never put r\u0026d into that bucket"},{"speaker":"Aaron Moncur","startTime":1132.27,"endTime":1135.51,"body":"of a charity. I mean, this is"},{"speaker":"Aaron Moncur","startTime":1132.27,"endTime":1135.51,"body":"like this is business. We're"},{"speaker":"Aaron Moncur","startTime":1135.51,"endTime":1138.6299999999999,"body":"developing technologies that are"},{"speaker":"Aaron Moncur","startTime":1135.51,"endTime":1138.6299999999999,"body":"going to be commercialized and"},{"speaker":"Aaron Moncur","startTime":1139.02,"endTime":1142.1699999999998,"body":"pushed out into all these"},{"speaker":"Aaron Moncur","startTime":1139.02,"endTime":1142.1699999999998,"body":"different markets. What What was"},{"speaker":"Aaron Moncur","startTime":1142.1699999999998,"endTime":1147.4199999999998,"body":"the culture like there at"},{"speaker":"Aaron Moncur","startTime":1142.1699999999998,"endTime":1147.4199999999998,"body":"Battelle, did you get a sense"},{"speaker":"Aaron Moncur","startTime":1147.4199999999998,"endTime":1150.9299999999998,"body":"that like people weren't? I"},{"speaker":"Aaron Moncur","startTime":1147.4199999999998,"endTime":1150.9299999999998,"body":"don't know, it sounds bad to say"},{"speaker":"Aaron Moncur","startTime":1150.9299999999998,"endTime":1155.73,"body":"it this way. But as driven,"},{"speaker":"Aaron Moncur","startTime":1150.9299999999998,"endTime":1155.73,"body":"because it was a not for profit?"},{"speaker":"Aaron Moncur","startTime":1155.73,"endTime":1159.24,"body":"Or was that just not an issue at"},{"speaker":"Aaron Moncur","startTime":1155.73,"endTime":1159.24,"body":"all? And maybe people were more"},{"speaker":"Aaron Moncur","startTime":1159.24,"endTime":1162.45,"body":"driven because they were there"},{"speaker":"Aaron Moncur","startTime":1159.24,"endTime":1162.45,"body":"because more of a sense of"},{"speaker":"Aaron Moncur","startTime":1162.45,"endTime":1166.11,"body":"purpose than than of economic"},{"speaker":"Aaron Moncur","startTime":1162.45,"endTime":1166.11,"body":"value?"},{"speaker":"Reade Harpham","startTime":1166.83,"endTime":1172.29,"body":"Well, it's all"},{"speaker":"Reade Harpham","startTime":1166.83,"endTime":1172.29,"body":"the above. So what we, what the"},{"speaker":"Reade Harpham","startTime":1172.32,"endTime":1175.44,"body":"financial people at Mattel would"},{"speaker":"Reade Harpham","startTime":1172.32,"endTime":1175.44,"body":"tell you is that we are, we"},{"speaker":"Reade Harpham","startTime":1175.8899999999999,"endTime":1177.57,"body":"Mattel is a not for loss."},{"speaker":"Aaron Moncur","startTime":1179.8799999999999,"endTime":1180.3899999999999,"body":"Okay"},{"speaker":"Reade Harpham","startTime":1180.48,"endTime":1182.58,"body":"How does it make"},{"speaker":"Reade Harpham","startTime":1180.48,"endTime":1182.58,"body":"a profit, they can distribute"},{"speaker":"Reade Harpham","startTime":1182.58,"endTime":1186.51,"body":"those profits to the community."},{"speaker":"Reade Harpham","startTime":1182.58,"endTime":1186.51,"body":"Yeah. And there is incentive to"},{"speaker":"Reade Harpham","startTime":1186.54,"endTime":1190.11,"body":"not financial incentive, but"},{"speaker":"Reade Harpham","startTime":1186.54,"endTime":1190.11,"body":"there is incentive to make a"},{"speaker":"Reade Harpham","startTime":1190.11,"endTime":1193.23,"body":"profit so you can give back to"},{"speaker":"Reade Harpham","startTime":1190.11,"endTime":1193.23,"body":"the communities that they serve."},{"speaker":"Reade Harpham","startTime":1193.83,"endTime":1198.12,"body":"And that was the motivation for"},{"speaker":"Reade Harpham","startTime":1193.83,"endTime":1198.12,"body":"the people who work there. Not"},{"speaker":"Reade Harpham","startTime":1198.12,"endTime":1202.29,"body":"only was it amazing, super deep"},{"speaker":"Reade Harpham","startTime":1198.12,"endTime":1202.29,"body":"technical work, and challenging"},{"speaker":"Reade Harpham","startTime":1202.29,"endTime":1205.6499999999999,"body":"technical work, it was also that"},{"speaker":"Reade Harpham","startTime":1202.29,"endTime":1205.6499999999999,"body":"the benefits of that work to"},{"speaker":"Reade Harpham","startTime":1205.6499999999999,"endTime":1208.74,"body":"humanity and the people who you"},{"speaker":"Reade Harpham","startTime":1205.6499999999999,"endTime":1208.74,"body":"know, to the world at large and"},{"speaker":"Reade Harpham","startTime":1208.74,"endTime":1213.45,"body":"that the, the outputs that"},{"speaker":"Reade Harpham","startTime":1208.74,"endTime":1213.45,"body":"people worked on, not only from"},{"speaker":"Reade Harpham","startTime":1213.45,"endTime":1216.06,"body":"a technology standpoint to help"},{"speaker":"Reade Harpham","startTime":1213.45,"endTime":1216.06,"body":"people, but the profits that"},{"speaker":"Reade Harpham","startTime":1216.06,"endTime":1219.36,"body":"Patel made would go out to the"},{"speaker":"Reade Harpham","startTime":1216.06,"endTime":1219.36,"body":"communities. There's some people"},{"speaker":"Reade Harpham","startTime":1219.36,"endTime":1222.27,"body":"who are live in Columbus who"},{"speaker":"Reade Harpham","startTime":1219.36,"endTime":1222.27,"body":"will hear this, there's a number"},{"speaker":"Reade Harpham","startTime":1222.27,"endTime":1225.81,"body":"of Matell Park and Matell Hall,"},{"speaker":"Reade Harpham","startTime":1222.27,"endTime":1225.81,"body":"there's a lot of places where"},{"speaker":"Reade Harpham","startTime":1225.81,"endTime":1230.3999999999999,"body":"Patel donates their, their their"},{"speaker":"Reade Harpham","startTime":1225.81,"endTime":1230.3999999999999,"body":"dollars and their time,"},{"speaker":"Reade Harpham","startTime":1230.52,"endTime":1233.1,"body":"volunteer time in the"},{"speaker":"Reade Harpham","startTime":1230.52,"endTime":1233.1,"body":"communities and that yeah, that"},{"speaker":"Reade Harpham","startTime":1233.1,"endTime":1237.24,"body":"was a motivation for people over"},{"speaker":"Reade Harpham","startTime":1233.1,"endTime":1237.24,"body":"and above just the amazing"},{"speaker":"Reade Harpham","startTime":1237.24,"endTime":1238.74,"body":"technologies that people get to"},{"speaker":"Reade Harpham","startTime":1237.24,"endTime":1238.74,"body":"work on."},{"speaker":"Aaron Moncur","startTime":1238.95,"endTime":1241.56,"body":"Wow, how"},{"speaker":"Aaron Moncur","startTime":1238.95,"endTime":1241.56,"body":"interesting. That's fascinating."},{"speaker":"Aaron Moncur","startTime":1242.85,"endTime":1247.53,"body":"You traveled for work apparently"},{"speaker":"Aaron Moncur","startTime":1242.85,"endTime":1247.53,"body":"doing speaking engagements?"},{"speaker":"Reade Harpham","startTime":1247.56,"endTime":1247.95,"body":"Yes."},{"speaker":"Aaron Moncur","startTime":1247.95,"endTime":1249.54,"body":"Okay, a resounding"},{"speaker":"Aaron Moncur","startTime":1247.95,"endTime":1249.54,"body":"yes."},{"speaker":"Aaron Moncur","startTime":1249.6,"endTime":1249.87,"body":"A lot"},{"speaker":"Aaron Moncur","startTime":1249.87,"endTime":1253.4099999999999,"body":"All over the world. A couple"},{"speaker":"Aaron Moncur","startTime":1249.87,"endTime":1253.4099999999999,"body":"places I read about were the"},{"speaker":"Aaron Moncur","startTime":1253.4099999999999,"endTime":1257.82,"body":"Arctic Circle of Finland and the"},{"speaker":"Aaron Moncur","startTime":1253.4099999999999,"endTime":1257.82,"body":"shores of Lake Victoria in"},{"speaker":"Aaron Moncur","startTime":1257.85,"endTime":1261.4199999999998,"body":"Uganda, I mean, just reading"},{"speaker":"Aaron Moncur","startTime":1257.85,"endTime":1261.4199999999998,"body":"those names, that conjures up"},{"speaker":"Aaron Moncur","startTime":1261.45,"endTime":1266.82,"body":"images of granddaughter. How has"},{"speaker":"Aaron Moncur","startTime":1261.45,"endTime":1266.82,"body":"traveling the world and"},{"speaker":"Aaron Moncur","startTime":1266.82,"endTime":1269.82,"body":"experiencing some of these"},{"speaker":"Aaron Moncur","startTime":1266.82,"endTime":1269.82,"body":"different, like societies and"},{"speaker":"Aaron Moncur","startTime":1269.82,"endTime":1273.51,"body":"cultures affected the way that"},{"speaker":"Aaron Moncur","startTime":1269.82,"endTime":1273.51,"body":"you think about the world and"},{"speaker":"Aaron Moncur","startTime":1273.51,"endTime":1276.09,"body":"your role within it as a"},{"speaker":"Aaron Moncur","startTime":1273.51,"endTime":1276.09,"body":"designer?"},{"speaker":"Reade Harpham","startTime":1276.87,"endTime":1279.84,"body":"So yeah, I have"},{"speaker":"Reade Harpham","startTime":1276.87,"endTime":1279.84,"body":"traveled throughout, but had the"},{"speaker":"Reade Harpham","startTime":1280.11,"endTime":1283.56,"body":"opportunity to travel a lot. In"},{"speaker":"Reade Harpham","startTime":1280.11,"endTime":1283.56,"body":"my career, even before I had a"},{"speaker":"Reade Harpham","startTime":1283.56,"endTime":1287.3999999999999,"body":"job I went to, I spent some time"},{"speaker":"Reade Harpham","startTime":1283.56,"endTime":1287.3999999999999,"body":"in studying in Finland, and"},{"speaker":"Reade Harpham","startTime":1287.3999999999999,"endTime":1291.6,"body":"working at a small design"},{"speaker":"Reade Harpham","startTime":1287.3999999999999,"endTime":1291.6,"body":"consultancy in Germany. And the"},{"speaker":"Reade Harpham","startTime":1291.6,"endTime":1293.55,"body":"first thing it taught me I"},{"speaker":"Reade Harpham","startTime":1291.6,"endTime":1293.55,"body":"think, is anybody who travels a"},{"speaker":"Reade Harpham","startTime":1293.58,"endTime":1297.51,"body":"lot, he knows that the world is"},{"speaker":"Reade Harpham","startTime":1293.58,"endTime":1297.51,"body":"small, and people are a lot of"},{"speaker":"Reade Harpham","startTime":1297.51,"endTime":1302.73,"body":"like, all over the world. So"},{"speaker":"Reade Harpham","startTime":1297.51,"endTime":1302.73,"body":"that was sort of, for the, for"},{"speaker":"Reade Harpham","startTime":1302.73,"endTime":1304.77,"body":"somebody who's never traveled"},{"speaker":"Reade Harpham","startTime":1302.73,"endTime":1304.77,"body":"outside the United States as a,"},{"speaker":"Reade Harpham","startTime":1304.95,"endTime":1307.26,"body":"as a kid, it was really"},{"speaker":"Reade Harpham","startTime":1304.95,"endTime":1307.26,"body":"important for me to learn that"},{"speaker":"Reade Harpham","startTime":1307.26,"endTime":1311.82,"body":"lesson, that we are all similar,"},{"speaker":"Reade Harpham","startTime":1307.26,"endTime":1311.82,"body":"in a lot of ways just happen to"},{"speaker":"Reade Harpham","startTime":1311.82,"endTime":1314.07,"body":"be living in different parts of"},{"speaker":"Reade Harpham","startTime":1311.82,"endTime":1314.07,"body":"the world. But I remember"},{"speaker":"Reade Harpham","startTime":1314.07,"endTime":1316.29,"body":"specifically a moment when I was"},{"speaker":"Reade Harpham","startTime":1314.07,"endTime":1316.29,"body":"in Finland with one of my"},{"speaker":"Reade Harpham","startTime":1316.29,"endTime":1319.44,"body":"roommates that, you know,"},{"speaker":"Reade Harpham","startTime":1316.29,"endTime":1319.44,"body":"somebody made a joke, and that"},{"speaker":"Reade Harpham","startTime":1319.44,"endTime":1323.76,"body":"we laughed at the joke. And it"},{"speaker":"Reade Harpham","startTime":1319.44,"endTime":1323.76,"body":"was this in what what became so"},{"speaker":"Reade Harpham","startTime":1323.76,"endTime":1326.49,"body":"acutely aware, to me is that"},{"speaker":"Reade Harpham","startTime":1323.76,"endTime":1326.49,"body":"humor, and that scenario, humor"},{"speaker":"Reade Harpham","startTime":1326.49,"endTime":1329.1,"body":"was universal. You know, we come"},{"speaker":"Reade Harpham","startTime":1326.49,"endTime":1329.1,"body":"from different cultures have"},{"speaker":"Reade Harpham","startTime":1329.1,"endTime":1330.69,"body":"different backgrounds, and"},{"speaker":"Reade Harpham","startTime":1329.1,"endTime":1330.69,"body":"different ways of thinking. But"},{"speaker":"Reade Harpham","startTime":1330.69,"endTime":1333.48,"body":"we all thought the same thing"},{"speaker":"Reade Harpham","startTime":1330.69,"endTime":1333.48,"body":"was funny. So that was an eye"},{"speaker":"Reade Harpham","startTime":1333.48,"endTime":1339.24,"body":"opener for me, and how common in"},{"speaker":"Reade Harpham","startTime":1333.48,"endTime":1339.24,"body":"some cases, we all are fast"},{"speaker":"Reade Harpham","startTime":1339.24,"endTime":1342.03,"body":"forward from those experiences."},{"speaker":"Reade Harpham","startTime":1339.24,"endTime":1342.03,"body":"And after living there and"},{"speaker":"Reade Harpham","startTime":1342.03,"endTime":1347.22,"body":"traveling around fast forward in"},{"speaker":"Reade Harpham","startTime":1342.03,"endTime":1347.22,"body":"my career, my ability to travel"},{"speaker":"Reade Harpham","startTime":1347.22,"endTime":1349.74,"body":"overseas and have overseas"},{"speaker":"Reade Harpham","startTime":1347.22,"endTime":1349.74,"body":"clients and do it with"},{"speaker":"Reade Harpham","startTime":1349.74,"endTime":1353.19,"body":"confidence, because I've been"},{"speaker":"Reade Harpham","startTime":1349.74,"endTime":1353.19,"body":"there and I understand just the"},{"speaker":"Reade Harpham","startTime":1353.19,"endTime":1355.11,"body":"simple things of how to get"},{"speaker":"Reade Harpham","startTime":1353.19,"endTime":1355.11,"body":"around, but also the more"},{"speaker":"Reade Harpham","startTime":1355.11,"endTime":1357.72,"body":"nuanced things of how"},{"speaker":"Reade Harpham","startTime":1355.11,"endTime":1357.72,"body":"potentially interact with"},{"speaker":"Reade Harpham","startTime":1357.72,"endTime":1359.8799999999999,"body":"different cultures and those"},{"speaker":"Reade Harpham","startTime":1357.72,"endTime":1359.8799999999999,"body":"types of things. It's, it was"},{"speaker":"Reade Harpham","startTime":1359.8799999999999,"endTime":1363.78,"body":"incredibly important to me as a"},{"speaker":"Reade Harpham","startTime":1359.8799999999999,"endTime":1363.78,"body":"person, but also in a career."},{"speaker":"Reade Harpham","startTime":1364.8899999999999,"endTime":1369.81,"body":"And from a designer, sort of all"},{"speaker":"Reade Harpham","startTime":1364.8899999999999,"endTime":1369.81,"body":"stemming back to there's,"},{"speaker":"Reade Harpham","startTime":1370.53,"endTime":1375.54,"body":"there's a common theme in things"},{"speaker":"Reade Harpham","startTime":1370.53,"endTime":1375.54,"body":"that people want and need. And"},{"speaker":"Reade Harpham","startTime":1375.54,"endTime":1378.6,"body":"there are nuances to different"},{"speaker":"Reade Harpham","startTime":1375.54,"endTime":1378.6,"body":"cultures, but for the most part,"},{"speaker":"Reade Harpham","startTime":1378.96,"endTime":1382.26,"body":"you can find probably a trace of"},{"speaker":"Reade Harpham","startTime":1378.96,"endTime":1382.26,"body":"similarities across many things."},{"speaker":"Reade Harpham","startTime":1383.1599999999999,"endTime":1387.1499999999999,"body":"You know, the, I had an"},{"speaker":"Reade Harpham","startTime":1383.1599999999999,"endTime":1387.1499999999999,"body":"opportunity to do some work with"},{"speaker":"Reade Harpham","startTime":1387.1499999999999,"endTime":1389.58,"body":"the Gates Foundation in my past,"},{"speaker":"Reade Harpham","startTime":1387.1499999999999,"endTime":1389.58,"body":"and that's what took me to"},{"speaker":"Reade Harpham","startTime":1389.58,"endTime":1394.02,"body":"Uganda. To me, that was just"},{"speaker":"Reade Harpham","startTime":1389.58,"endTime":1394.02,"body":"that was mind blowing, because"},{"speaker":"Reade Harpham","startTime":1395.46,"endTime":1399.81,"body":"the, the the opportunity and the"},{"speaker":"Reade Harpham","startTime":1395.46,"endTime":1399.81,"body":"ability to affect so many lives"},{"speaker":"Reade Harpham","startTime":1399.81,"endTime":1402.69,"body":"that the project would have,"},{"speaker":"Reade Harpham","startTime":1399.81,"endTime":1402.69,"body":"would allow, but just getting to"},{"speaker":"Reade Harpham","startTime":1402.69,"endTime":1407.58,"body":"know different cultures and the"},{"speaker":"Reade Harpham","startTime":1402.69,"endTime":1407.58,"body":"different amounts of need, that"},{"speaker":"Reade Harpham","startTime":1407.61,"endTime":1413.73,"body":"Sub Saharan Africa has, when it"},{"speaker":"Reade Harpham","startTime":1407.61,"endTime":1413.73,"body":"comes to health care, and"},{"speaker":"Reade Harpham","startTime":1414.03,"endTime":1419.1,"body":"prevention of disease. To me, it"},{"speaker":"Reade Harpham","startTime":1414.03,"endTime":1419.1,"body":"was a complete shift in how I"},{"speaker":"Reade Harpham","startTime":1419.1,"endTime":1422.31,"body":"thought about my role in my"},{"speaker":"Reade Harpham","startTime":1419.1,"endTime":1422.31,"body":"ability to give back to the"},{"speaker":"Reade Harpham","startTime":1422.31,"endTime":1425.61,"body":"world as a designer and a"},{"speaker":"Reade Harpham","startTime":1422.31,"endTime":1425.61,"body":"developer. You know, it's what"},{"speaker":"Reade Harpham","startTime":1425.9099999999999,"endTime":1429.09,"body":"part of the reason why I shifted"},{"speaker":"Reade Harpham","startTime":1425.9099999999999,"endTime":1429.09,"body":"all into medical and away from"},{"speaker":"Reade Harpham","startTime":1429.6,"endTime":1433.74,"body":"consumer, because medical to me"},{"speaker":"Reade Harpham","startTime":1429.6,"endTime":1433.74,"body":"has a fundamental good about it,"},{"speaker":"Reade Harpham","startTime":1433.77,"endTime":1436.4099999999999,"body":"you're you're doing the work"},{"speaker":"Reade Harpham","startTime":1433.77,"endTime":1436.4099999999999,"body":"because you want people to help"},{"speaker":"Reade Harpham","startTime":1436.4099999999999,"endTime":1440.73,"body":"people get healthier or better."},{"speaker":"Reade Harpham","startTime":1436.4099999999999,"endTime":1440.73,"body":"So that's really that was part"},{"speaker":"Reade Harpham","startTime":1440.73,"endTime":1445.08,"body":"of my all in when it comes to"},{"speaker":"Reade Harpham","startTime":1440.73,"endTime":1445.08,"body":"medical focus on medical work."},{"speaker":"Reade Harpham","startTime":1445.95,"endTime":1446.37,"body":"You"},{"speaker":"Aaron Moncur","startTime":1446.37,"endTime":1449.22,"body":"Had mentioned"},{"speaker":"Aaron Moncur","startTime":1446.37,"endTime":1449.22,"body":"earlier or not during this"},{"speaker":"Aaron Moncur","startTime":1449.22,"endTime":1453.24,"body":"podcast, but you have mentioned"},{"speaker":"Aaron Moncur","startTime":1449.22,"endTime":1453.24,"body":"philanthropic design. Does, oes"},{"speaker":"Aaron Moncur","startTime":1453.24,"endTime":1457.1399999999999,"body":"does that philanthropic design"},{"speaker":"Aaron Moncur","startTime":1453.24,"endTime":1457.1399999999999,"body":"tie into some of the experiences"},{"speaker":"Aaron Moncur","startTime":1457.2,"endTime":1461.52,"body":"like you had at Uganda, but just"},{"speaker":"Aaron Moncur","startTime":1457.2,"endTime":1461.52,"body":"realizing that not everyone has"},{"speaker":"Aaron Moncur","startTime":1461.52,"endTime":1465.24,"body":"the same very high level of"},{"speaker":"Aaron Moncur","startTime":1461.52,"endTime":1465.24,"body":"health care that that we have"},{"speaker":"Aaron Moncur","startTime":1465.24,"endTime":1468.33,"body":"here in the United States and"},{"speaker":"Aaron Moncur","startTime":1465.24,"endTime":1468.33,"body":"many other places in the world."},{"speaker":"Aaron Moncur","startTime":1468.33,"endTime":1472.05,"body":"But how does that philanthropic"},{"speaker":"Aaron Moncur","startTime":1468.33,"endTime":1472.05,"body":"design tie into some of these"},{"speaker":"Aaron Moncur","startTime":1472.08,"endTime":1472.9199999999998,"body":"experiences?"},{"speaker":"Reade Harpham","startTime":1473.9099999999999,"endTime":1478.44,"body":"It made me think"},{"speaker":"Reade Harpham","startTime":1473.9099999999999,"endTime":1478.44,"body":"about, some, some entities give"},{"speaker":"Reade Harpham","startTime":1478.44,"endTime":1483.81,"body":"their money. And some entities"},{"speaker":"Reade Harpham","startTime":1478.44,"endTime":1483.81,"body":"give their skills, and it really"},{"speaker":"Reade Harpham","startTime":1483.81,"endTime":1486.36,"body":"made me start thinking about the"},{"speaker":"Reade Harpham","startTime":1483.81,"endTime":1486.36,"body":"notion of skills, volunteerism,"},{"speaker":"Reade Harpham","startTime":1486.36,"endTime":1489.96,"body":"and that if I were to write"},{"speaker":"Reade Harpham","startTime":1486.36,"endTime":1489.96,"body":"somebody a check for $100, it"},{"speaker":"Reade Harpham","startTime":1489.96,"endTime":1493.56,"body":"would go so far. But I could"},{"speaker":"Reade Harpham","startTime":1489.96,"endTime":1493.56,"body":"give some I could potentially"},{"speaker":"Reade Harpham","startTime":1493.56,"endTime":1495.84,"body":"give a lot more value, if I"},{"speaker":"Reade Harpham","startTime":1493.56,"endTime":1495.84,"body":"could help somebody who's"},{"speaker":"Reade Harpham","startTime":1495.84,"endTime":1499.29,"body":"developing a product for Sub"},{"speaker":"Reade Harpham","startTime":1495.84,"endTime":1499.29,"body":"Saharan Africa or Africa, or"},{"speaker":"Reade Harpham","startTime":1499.74,"endTime":1503.49,"body":"even in the US, if I could"},{"speaker":"Reade Harpham","startTime":1499.74,"endTime":1503.49,"body":"donate my time and my knowledge,"},{"speaker":"Reade Harpham","startTime":1503.76,"endTime":1507.54,"body":"to me, that was much more"},{"speaker":"Reade Harpham","startTime":1503.76,"endTime":1507.54,"body":"valuable than just writing"},{"speaker":"Reade Harpham","startTime":1507.54,"endTime":1510.12,"body":"checks or donating money. And so"},{"speaker":"Reade Harpham","startTime":1507.54,"endTime":1510.12,"body":"that's when I kind of that's the"},{"speaker":"Reade Harpham","startTime":1510.12,"endTime":1512.1599999999999,"body":"sort of philanthropic design of"},{"speaker":"Reade Harpham","startTime":1510.12,"endTime":1512.1599999999999,"body":"the notion of skills,"},{"speaker":"Reade Harpham","startTime":1512.1599999999999,"endTime":1516.84,"body":"volunteerism, where you're"},{"speaker":"Reade Harpham","startTime":1512.1599999999999,"endTime":1516.84,"body":"really donating your unique"},{"speaker":"Reade Harpham","startTime":1516.84,"endTime":1519.69,"body":"capabilities and your unique"},{"speaker":"Reade Harpham","startTime":1516.84,"endTime":1519.69,"body":"perspective to people who can't"},{"speaker":"Reade Harpham","startTime":1519.69,"endTime":1523.4099999999999,"body":"necessarily afford it or know"},{"speaker":"Reade Harpham","startTime":1519.69,"endTime":1523.4099999999999,"body":"they need it. You know, some"},{"speaker":"Reade Harpham","startTime":1523.4099999999999,"endTime":1526.98,"body":"companies that we worked with,"},{"speaker":"Reade Harpham","startTime":1523.4099999999999,"endTime":1526.98,"body":"in the past, they couldn't"},{"speaker":"Reade Harpham","startTime":1526.98,"endTime":1530.4299999999998,"body":"afford to use a large r\u0026d"},{"speaker":"Reade Harpham","startTime":1526.98,"endTime":1530.4299999999998,"body":"company, but they still needed"},{"speaker":"Reade Harpham","startTime":1530.61,"endTime":1533.22,"body":"our help nonetheless. And so"},{"speaker":"Reade Harpham","startTime":1530.61,"endTime":1533.22,"body":"that's where it's where you"},{"speaker":"Reade Harpham","startTime":1533.22,"endTime":1535.98,"body":"start to think about it maybe"},{"speaker":"Reade Harpham","startTime":1533.22,"endTime":1535.98,"body":"maybe we should start to donate"},{"speaker":"Reade Harpham","startTime":1535.98,"endTime":1538.98,"body":"our our skills and our"},{"speaker":"Reade Harpham","startTime":1535.98,"endTime":1538.98,"body":"capabilities more than just are"},{"speaker":"Reade Harpham","startTime":1538.98,"endTime":1539.58,"body":"dollars."},{"speaker":"Aaron Moncur","startTime":1540.33,"endTime":1543.3,"body":"It sounds like"},{"speaker":"Aaron Moncur","startTime":1540.33,"endTime":1543.3,"body":"you've had the opportunity to do"},{"speaker":"Aaron Moncur","startTime":1543.3,"endTime":1549.51,"body":"that. Was that at Matekk? Or has"},{"speaker":"Aaron Moncur","startTime":1543.3,"endTime":1549.51,"body":"this been PD as well? Or where"},{"speaker":"Aaron Moncur","startTime":1549.51,"endTime":1552.45,"body":"have you been able to exercise"},{"speaker":"Aaron Moncur","startTime":1549.51,"endTime":1552.45,"body":"that philanthropic design?"},{"speaker":"Reade Harpham","startTime":1553.29,"endTime":1557.94,"body":"So it was, it was"},{"speaker":"Reade Harpham","startTime":1553.29,"endTime":1557.94,"body":"while I was at Mattel, and it"},{"speaker":"Reade Harpham","startTime":1557.94,"endTime":1561.6,"body":"was inspired by Mattel, but at"},{"speaker":"Reade Harpham","startTime":1557.94,"endTime":1561.6,"body":"the time, it was not endorsed by"},{"speaker":"Reade Harpham","startTime":1561.6299999999999,"endTime":1563.52,"body":"Mattel. And that's a whole"},{"speaker":"Reade Harpham","startTime":1561.6299999999999,"endTime":1563.52,"body":"nother that's a whole snother"},{"speaker":"Reade Harpham","startTime":1563.52,"endTime":1569.9099999999999,"body":"podcast. But so so it was"},{"speaker":"Reade Harpham","startTime":1563.52,"endTime":1569.9099999999999,"body":"inspired by the the notion to do"},{"speaker":"Reade Harpham","startTime":1569.94,"endTime":1575.01,"body":"to do good things. And so the"},{"speaker":"Reade Harpham","startTime":1569.94,"endTime":1575.01,"body":"work that we that we were doing"},{"speaker":"Reade Harpham","startTime":1576.57,"endTime":1579.96,"body":"was engineering. The specific"},{"speaker":"Reade Harpham","startTime":1576.57,"endTime":1579.96,"body":"project that we worked on was"},{"speaker":"Reade Harpham","startTime":1580.62,"endTime":1584.46,"body":"grain thresher, that helped"},{"speaker":"Reade Harpham","startTime":1580.62,"endTime":1584.46,"body":"people get higher yields out of"},{"speaker":"Reade Harpham","startTime":1584.46,"endTime":1587.52,"body":"small farms in Mali was the"},{"speaker":"Reade Harpham","startTime":1584.46,"endTime":1587.52,"body":"specific case that we were"},{"speaker":"Reade Harpham","startTime":1587.52,"endTime":1590.97,"body":"working on. And that just was"},{"speaker":"Reade Harpham","startTime":1587.52,"endTime":1590.97,"body":"from,  that was a random meeting"},{"speaker":"Reade Harpham","startTime":1590.97,"endTime":1594.1499999999999,"body":"chance being had with somebody"},{"speaker":"Reade Harpham","startTime":1590.97,"endTime":1594.1499999999999,"body":"who was a volunteer group who"},{"speaker":"Reade Harpham","startTime":1594.1799999999998,"endTime":1596.46,"body":"came out of General Mills, when"},{"speaker":"Reade Harpham","startTime":1594.1799999999998,"endTime":1596.46,"body":"I was at some tradeshow"},{"speaker":"Reade Harpham","startTime":1596.46,"endTime":1600.3899999999999,"body":"Minneapolis, it was one of those"},{"speaker":"Reade Harpham","startTime":1596.46,"endTime":1600.3899999999999,"body":"ridiculous moments in life where"},{"speaker":"Reade Harpham","startTime":1600.3899999999999,"endTime":1602.49,"body":"all these things come together,"},{"speaker":"Reade Harpham","startTime":1600.3899999999999,"endTime":1602.49,"body":"and everything just sort of"},{"speaker":"Reade Harpham","startTime":1602.49,"endTime":1606.84,"body":"happens. So, so we created a"},{"speaker":"Reade Harpham","startTime":1602.49,"endTime":1606.84,"body":"little small, I mean, it was a"},{"speaker":"Reade Harpham","startTime":1606.84,"endTime":1610.05,"body":"nonprofit, it was called one"},{"speaker":"Reade Harpham","startTime":1606.84,"endTime":1610.05,"body":"lab. And we, we the goal was for"},{"speaker":"Reade Harpham","startTime":1610.05,"endTime":1613.6499999999999,"body":"us to donate our skills and"},{"speaker":"Reade Harpham","startTime":1610.05,"endTime":1613.6499999999999,"body":"capabilities to help these major"},{"speaker":"Reade Harpham","startTime":1613.6499999999999,"endTime":1617.04,"body":"problems across the world. And"},{"speaker":"Reade Harpham","startTime":1613.6499999999999,"endTime":1617.04,"body":"so myself and a couple other"},{"speaker":"Reade Harpham","startTime":1617.04,"endTime":1621.3899999999999,"body":"guys from Matell got together"},{"speaker":"Reade Harpham","startTime":1617.04,"endTime":1621.3899999999999,"body":"and we went to a local Fab Lab"},{"speaker":"Reade Harpham","startTime":1621.3899999999999,"endTime":1627.3899999999999,"body":"and hammered out a portable"},{"speaker":"Reade Harpham","startTime":1621.3899999999999,"endTime":1627.3899999999999,"body":"grain thresher that one of my"},{"speaker":"Reade Harpham","startTime":1627.3899999999999,"endTime":1630.03,"body":"colleagues pack in a suitcase"},{"speaker":"Reade Harpham","startTime":1627.3899999999999,"endTime":1630.03,"body":"and took with him to Mali and"},{"speaker":"Reade Harpham","startTime":1630.21,"endTime":1633.87,"body":"twice and did some testing, it"},{"speaker":"Reade Harpham","startTime":1630.21,"endTime":1633.87,"body":"inspired a couple of other"},{"speaker":"Reade Harpham","startTime":1633.87,"endTime":1636.75,"body":"nonprofit little spinouts to do"},{"speaker":"Reade Harpham","startTime":1633.87,"endTime":1636.75,"body":"their own thing. It was really"},{"speaker":"Reade Harpham","startTime":1636.75,"endTime":1642.45,"body":"fun for me to see that happen."},{"speaker":"Reade Harpham","startTime":1636.75,"endTime":1642.45,"body":"And that's where of got my first"},{"speaker":"Reade Harpham","startTime":1642.45,"endTime":1646.32,"body":"taste of the power of being able"},{"speaker":"Reade Harpham","startTime":1642.45,"endTime":1646.32,"body":"to donate your skills to these"},{"speaker":"Reade Harpham","startTime":1646.32,"endTime":1649.53,"body":"kinds of problems. So yeah,"},{"speaker":"Reade Harpham","startTime":1646.32,"endTime":1649.53,"body":"that's really where I've sort of"},{"speaker":"Reade Harpham","startTime":1649.53,"endTime":1650.25,"body":"got the eyes on"},{"speaker":"Aaron Moncur","startTime":1650.28,"endTime":1653.07,"body":"That's fantastic."},{"speaker":"Aaron Moncur","startTime":1650.28,"endTime":1653.07,"body":"Thinking about putting a"},{"speaker":"Aaron Moncur","startTime":1653.07,"endTime":1656.22,"body":"prototype in a suitcase and"},{"speaker":"Aaron Moncur","startTime":1653.07,"endTime":1656.22,"body":"taking it halfway across the"},{"speaker":"Aaron Moncur","startTime":1656.22,"endTime":1660.03,"body":"world, that's not an opportunity"},{"speaker":"Aaron Moncur","startTime":1656.22,"endTime":1660.03,"body":"that most of us get to have. How"},{"speaker":"Aaron Moncur","startTime":1660.03,"endTime":1667.8,"body":"rewarding? Yes. Alright, so next"},{"speaker":"Aaron Moncur","startTime":1660.03,"endTime":1667.8,"body":"question. Reading you work now"},{"speaker":"Aaron Moncur","startTime":1667.83,"endTime":1674.79,"body":"at priority designs, PD. And to"},{"speaker":"Aaron Moncur","startTime":1667.83,"endTime":1674.79,"body":"be honest, I have a little bit"},{"speaker":"Aaron Moncur","startTime":1674.79,"endTime":1680.4299999999998,"body":"of a crush on priority designs."},{"speaker":"Aaron Moncur","startTime":1674.79,"endTime":1680.4299999999998,"body":"I mean, I looked at the website,"},{"speaker":"Aaron Moncur","startTime":1680.4299999999998,"endTime":1686.8799999999999,"body":"and PD, you guys are legit. I"},{"speaker":"Aaron Moncur","startTime":1680.4299999999998,"endTime":1686.8799999999999,"body":"mean, this what I see on the"},{"speaker":"Aaron Moncur","startTime":1686.8799999999999,"endTime":1690.45,"body":"website anyway, this is what I"},{"speaker":"Aaron Moncur","startTime":1686.8799999999999,"endTime":1690.45,"body":"think of when, like when I was a"},{"speaker":"Aaron Moncur","startTime":1690.45,"endTime":1693.0,"body":"college student, and I thought,"},{"speaker":"Aaron Moncur","startTime":1690.45,"endTime":1693.0,"body":"yeah, I'm going to work for a"},{"speaker":"Aaron Moncur","startTime":1693.0,"endTime":1696.6299999999999,"body":"product development company. I'm"},{"speaker":"Aaron Moncur","startTime":1693.0,"endTime":1696.6299999999999,"body":"going to design new products,"},{"speaker":"Aaron Moncur","startTime":1738.6799999999998,"endTime":1742.1,"body":"what I see on the PD website,"},{"speaker":"Aaron Moncur","startTime":1738.6799999999998,"endTime":1742.1,"body":"that's what I thought of, I"},{"speaker":"Aaron Moncur","startTime":1742.1,"endTime":1744.4699999999998,"body":"mean, you guys are like"},{"speaker":"Aaron Moncur","startTime":1742.1,"endTime":1744.4699999999998,"body":"vertically integrated, you get"},{"speaker":"Aaron Moncur","startTime":1744.6799999999998,"endTime":1748.4899999999998,"body":"design and engineering and soft"},{"speaker":"Aaron Moncur","startTime":1744.6799999999998,"endTime":1748.4899999999998,"body":"goods and research and software."},{"speaker":"Aaron Moncur","startTime":1748.4899999999998,"endTime":1752.2099999999998,"body":"And it looks like you do it all."},{"speaker":"Aaron Moncur","startTime":1748.4899999999998,"endTime":1752.2099999999998,"body":"And I kind of have a crush on"},{"speaker":"Aaron Moncur","startTime":1752.2099999999998,"endTime":1759.08,"body":"PD. So Nutter it is fair, thank"},{"speaker":"Aaron Moncur","startTime":1752.2099999999998,"endTime":1759.08,"body":"you. Not many product"},{"speaker":"Aaron Moncur","startTime":1759.08,"endTime":1763.7899999999997,"body":"development firms get to kind of"},{"speaker":"Aaron Moncur","startTime":1759.08,"endTime":1763.7899999999997,"body":"the scale and the level of"},{"speaker":"Aaron Moncur","startTime":1763.7899999999997,"endTime":1768.56,"body":"capability that PD has. Maybe"},{"speaker":"Aaron Moncur","startTime":1763.7899999999997,"endTime":1768.56,"body":"can you share a little bit about"},{"speaker":"Aaron Moncur","startTime":1768.56,"endTime":1772.07,"body":"why do you think that that"},{"speaker":"Aaron Moncur","startTime":1768.56,"endTime":1772.07,"body":"priority has enjoyed the success"},{"speaker":"Aaron Moncur","startTime":1772.07,"endTime":1774.35,"body":"that it has? Like what are you"},{"speaker":"Aaron Moncur","startTime":1772.07,"endTime":1774.35,"body":"guys doing so well?"},{"speaker":"Reade Harpham","startTime":1775.9099999999999,"endTime":1780.59,"body":"So let me first"},{"speaker":"Reade Harpham","startTime":1775.9099999999999,"endTime":1780.59,"body":"start by saying I shared and"},{"speaker":"Reade Harpham","startTime":1780.59,"endTime":1786.7699999999998,"body":"share your crush and here's why."},{"speaker":"Reade Harpham","startTime":1780.59,"endTime":1786.7699999999998,"body":"So I when I was in college, PD"},{"speaker":"Reade Harpham","startTime":1786.7699999999998,"endTime":1791.12,"body":"was actually I was I was"},{"speaker":"Reade Harpham","startTime":1786.7699999999998,"endTime":1791.12,"body":"priorities first intern, they"},{"speaker":"Reade Harpham","startTime":1791.12,"endTime":1793.2799999999997,"body":"had back when they were a small,"},{"speaker":"Reade Harpham","startTime":1791.12,"endTime":1793.2799999999997,"body":"you know, as company of four"},{"speaker":"Reade Harpham","startTime":1793.2799999999997,"endTime":1798.0499999999997,"body":"people in a garage. And I stayed"},{"speaker":"Reade Harpham","startTime":1793.2799999999997,"endTime":1798.0499999999997,"body":"there for a bit of that left and"},{"speaker":"Reade Harpham","startTime":1798.0499999999997,"endTime":1802.2199999999998,"body":"had a career, went to Mattel and"},{"speaker":"Reade Harpham","startTime":1798.0499999999997,"endTime":1802.2199999999998,"body":"had a career there and, and and"},{"speaker":"Reade Harpham","startTime":1802.2199999999998,"endTime":1808.07,"body":"always admired the way PD"},{"speaker":"Reade Harpham","startTime":1802.2199999999998,"endTime":1808.07,"body":"operated and the way they just"},{"speaker":"Reade Harpham","startTime":1808.1899999999998,"endTime":1812.6,"body":"their personality and their"},{"speaker":"Reade Harpham","startTime":1808.1899999999998,"endTime":1812.6,"body":"presence and just the things"},{"speaker":"Reade Harpham","startTime":1812.6,"endTime":1815.2699999999998,"body":"they did they did cool design"},{"speaker":"Reade Harpham","startTime":1812.6,"endTime":1815.2699999999998,"body":"and they seemed like a good"},{"speaker":"Reade Harpham","startTime":1815.2699999999998,"endTime":1820.2499999999998,"body":"time. So, five years ago when I"},{"speaker":"Reade Harpham","startTime":1815.2699999999998,"endTime":1820.2499999999998,"body":"left Mattel to go to PD to go"},{"speaker":"Reade Harpham","startTime":1820.2499999999998,"endTime":1825.7099999999998,"body":"back to PD to to help them focus"},{"speaker":"Reade Harpham","startTime":1820.2499999999998,"endTime":1825.7099999999998,"body":"on and build up their med device"},{"speaker":"Reade Harpham","startTime":1825.7099999999998,"endTime":1830.6,"body":"capabilities. You know, from the"},{"speaker":"Reade Harpham","startTime":1825.7099999999998,"endTime":1830.6,"body":"outside, it looks one way and"},{"speaker":"Reade Harpham","startTime":1830.6,"endTime":1832.9999999999998,"body":"when you get inside, it's like"},{"speaker":"Reade Harpham","startTime":1830.6,"endTime":1832.9999999999998,"body":"it's exactly as you would have"},{"speaker":"Reade Harpham","startTime":1832.9999999999998,"endTime":1836.81,"body":"expected it to be it is it is"},{"speaker":"Reade Harpham","startTime":1832.9999999999998,"endTime":1836.81,"body":"probably the most authentic"},{"speaker":"Reade Harpham","startTime":1836.81,"endTime":1841.4599999999998,"body":"place I've ever worked. Wow. One"},{"speaker":"Reade Harpham","startTime":1836.81,"endTime":1841.4599999999998,"body":"of the things that to me, really"},{"speaker":"Reade Harpham","startTime":1841.4599999999998,"endTime":1844.37,"body":"allows us and again, coming from"},{"speaker":"Reade Harpham","startTime":1841.4599999999998,"endTime":1844.37,"body":"a large organization where there"},{"speaker":"Reade Harpham","startTime":1844.37,"endTime":1847.0399999999997,"body":"was a lot of hierarchy and a lot"},{"speaker":"Reade Harpham","startTime":1844.37,"endTime":1847.0399999999997,"body":"of structure. And there was a"},{"speaker":"Reade Harpham","startTime":1847.0399999999997,"endTime":1851.1499999999999,"body":"lot of layers you had to go"},{"speaker":"Reade Harpham","startTime":1847.0399999999997,"endTime":1851.1499999999999,"body":"through. PD and I am now"},{"speaker":"Reade Harpham","startTime":1851.1499999999999,"endTime":1853.9399999999998,"body":"convinced there after being"},{"speaker":"Reade Harpham","startTime":1851.1499999999999,"endTime":1853.9399999999998,"body":"there for five years, pays a"},{"speaker":"Reade Harpham","startTime":1853.9399999999998,"endTime":1861.0199999999998,"body":"flat org or flat structure. We"},{"speaker":"Reade Harpham","startTime":1853.9399999999998,"endTime":1861.0199999999998,"body":"have four principles. And then"},{"speaker":"Reade Harpham","startTime":1861.0199999999998,"endTime":1864.0199999999998,"body":"there's everybody else and"},{"speaker":"Reade Harpham","startTime":1861.0199999999998,"endTime":1864.0199999999998,"body":"everybody is equal and to build"},{"speaker":"Reade Harpham","startTime":1864.0199999999998,"endTime":1867.2899999999997,"body":"on that it's now last two years"},{"speaker":"Reade Harpham","startTime":1864.0199999999998,"endTime":1867.2899999999997,"body":"it is an ESOP. So it is an"},{"speaker":"Reade Harpham","startTime":1867.2899999999997,"endTime":1871.7599999999998,"body":"employee owned flat structure."},{"speaker":"Reade Harpham","startTime":1867.2899999999997,"endTime":1871.7599999999998,"body":"And what that does is it gives"},{"speaker":"Reade Harpham","startTime":1871.7899999999997,"endTime":1875.09,"body":"everybody the autonomy to make"},{"speaker":"Reade Harpham","startTime":1871.7899999999997,"endTime":1875.09,"body":"the right decisions for the"},{"speaker":"Reade Harpham","startTime":1875.09,"endTime":1877.9699999999998,"body":"client and make the best"},{"speaker":"Reade Harpham","startTime":1875.09,"endTime":1877.9699999999998,"body":"decisions for the client in"},{"speaker":"Reade Harpham","startTime":1877.9699999999998,"endTime":1885.0199999999998,"body":"mind. It helps us being nimble"},{"speaker":"Reade Harpham","startTime":1877.9699999999998,"endTime":1885.0199999999998,"body":"and quick. And how we react, it"},{"speaker":"Reade Harpham","startTime":1885.0199999999998,"endTime":1889.07,"body":"helps us think differently about"},{"speaker":"Reade Harpham","startTime":1885.0199999999998,"endTime":1889.07,"body":"the way we want to approach"},{"speaker":"Reade Harpham","startTime":1889.07,"endTime":1891.83,"body":"something, it gives everybody"},{"speaker":"Reade Harpham","startTime":1889.07,"endTime":1891.83,"body":"from a junior designer all the"},{"speaker":"Reade Harpham","startTime":1891.83,"endTime":1894.7099999999998,"body":"way up to a senior, senior"},{"speaker":"Reade Harpham","startTime":1891.83,"endTime":1894.7099999999998,"body":"engineer, everybody has equal"},{"speaker":"Reade Harpham","startTime":1894.7099999999998,"endTime":1897.8899999999999,"body":"say, at the table. So you have,"},{"speaker":"Reade Harpham","startTime":1894.7099999999998,"endTime":1897.8899999999999,"body":"and I've heard this a number of"},{"speaker":"Reade Harpham","startTime":1897.8899999999999,"endTime":1900.0199999999998,"body":"times from new staff that come"},{"speaker":"Reade Harpham","startTime":1897.8899999999999,"endTime":1900.0199999999998,"body":"in, and they're like junior"},{"speaker":"Reade Harpham","startTime":1900.0199999999998,"endTime":1902.0299999999997,"body":"designers, and they are on the"},{"speaker":"Reade Harpham","startTime":1900.0199999999998,"endTime":1902.0299999999997,"body":"first phone call with the"},{"speaker":"Reade Harpham","startTime":1902.0299999999997,"endTime":1904.9999999999998,"body":"client. And when we ask them the"},{"speaker":"Reade Harpham","startTime":1902.0299999999997,"endTime":1904.9999999999998,"body":"question, they're chiming in,"},{"speaker":"Reade Harpham","startTime":1904.9999999999998,"endTime":1907.1899999999998,"body":"and they never would have been"},{"speaker":"Reade Harpham","startTime":1904.9999999999998,"endTime":1907.1899999999998,"body":"able to do that at another"},{"speaker":"Reade Harpham","startTime":1907.1899999999998,"endTime":1910.7299999999998,"body":"company. Because you have to go"},{"speaker":"Reade Harpham","startTime":1907.1899999999998,"endTime":1910.7299999999998,"body":"to the, the account manager, or"},{"speaker":"Reade Harpham","startTime":1910.7299999999998,"endTime":1914.4799999999998,"body":"the senior designer, the design"},{"speaker":"Reade Harpham","startTime":1910.7299999999998,"endTime":1914.4799999999998,"body":"director, and it just doesn't"},{"speaker":"Reade Harpham","startTime":1914.4799999999998,"endTime":1918.86,"body":"allow for this open and organic"},{"speaker":"Reade Harpham","startTime":1914.4799999999998,"endTime":1918.86,"body":"communication. The other thing"},{"speaker":"Reade Harpham","startTime":1918.86,"endTime":1922.5199999999998,"body":"that we, that we do so well,"},{"speaker":"Reade Harpham","startTime":1918.86,"endTime":1922.5199999999998,"body":"that I've seen over my time"},{"speaker":"Reade Harpham","startTime":1922.5199999999998,"endTime":1925.4899999999998,"body":"there, because of that flat"},{"speaker":"Reade Harpham","startTime":1922.5199999999998,"endTime":1925.4899999999998,"body":"structure, and because of that"},{"speaker":"Reade Harpham","startTime":1925.4899999999998,"endTime":1929.9299999999998,"body":"motivation to just do do cool"},{"speaker":"Reade Harpham","startTime":1925.4899999999998,"endTime":1929.9299999999998,"body":"work and have a place for people"},{"speaker":"Reade Harpham","startTime":1929.9299999999998,"endTime":1932.7199999999998,"body":"to go that they enjoy, we've"},{"speaker":"Reade Harpham","startTime":1929.9299999999998,"endTime":1932.7199999999998,"body":"been able to grow into new"},{"speaker":"Reade Harpham","startTime":1932.7199999999998,"endTime":1937.2499999999998,"body":"places organically. You know,"},{"speaker":"Reade Harpham","startTime":1932.7199999999998,"endTime":1937.2499999999998,"body":"there is no, 'You're going to"},{"speaker":"Reade Harpham","startTime":1937.2499999999998,"endTime":1939.7099999999998,"body":"have 50% year over year growth,"},{"speaker":"Reade Harpham","startTime":1937.2499999999998,"endTime":1939.7099999999998,"body":"and we're going to get into this"},{"speaker":"Reade Harpham","startTime":1939.7099999999998,"endTime":1941.57,"body":"space, and we're going to make"},{"speaker":"Reade Harpham","startTime":1939.7099999999998,"endTime":1941.57,"body":"this much money in the space, it"},{"speaker":"Reade Harpham","startTime":1941.57,"endTime":1943.9699999999998,"body":"doesn't, we don't work like"},{"speaker":"Reade Harpham","startTime":1941.57,"endTime":1943.9699999999998,"body":"that.' You know, we grow"},{"speaker":"Reade Harpham","startTime":1943.9699999999998,"endTime":1948.0199999999998,"body":"organically into, it started as"},{"speaker":"Reade Harpham","startTime":1943.9699999999998,"endTime":1948.0199999999998,"body":"a design firm, with designers."},{"speaker":"Reade Harpham","startTime":1948.0199999999998,"endTime":1949.9099999999999,"body":"And then it grew in engineering"},{"speaker":"Reade Harpham","startTime":1948.0199999999998,"endTime":1949.9099999999999,"body":"because our clients needed"},{"speaker":"Reade Harpham","startTime":1949.9099999999999,"endTime":1952.7599999999998,"body":"engineering. And then we started"},{"speaker":"Reade Harpham","startTime":1949.9099999999999,"endTime":1952.7599999999998,"body":"doing some soft goods work for"},{"speaker":"Reade Harpham","startTime":1952.7599999999998,"endTime":1955.1899999999998,"body":"sporting goods and in soft goods"},{"speaker":"Reade Harpham","startTime":1952.7599999999998,"endTime":1955.1899999999998,"body":"work turned into wearable"},{"speaker":"Reade Harpham","startTime":1955.1899999999998,"endTime":1958.3999999999999,"body":"medical devices and medical"},{"speaker":"Reade Harpham","startTime":1955.1899999999998,"endTime":1958.3999999999999,"body":"devices expanded as you could"},{"speaker":"Reade Harpham","startTime":1958.3999999999999,"endTime":1962.6599999999999,"body":"imagine. And then when I asked,"},{"speaker":"Reade Harpham","startTime":1958.3999999999999,"endTime":1962.6599999999999,"body":"when I joined, coming from"},{"speaker":"Reade Harpham","startTime":1962.6599999999999,"endTime":1965.4199999999998,"body":"Mattel, and working in a place"},{"speaker":"Reade Harpham","startTime":1962.6599999999999,"endTime":1965.4199999999998,"body":"that had these multidisciplinary"},{"speaker":"Reade Harpham","startTime":1965.4199999999998,"endTime":1971.09,"body":"teams, but still had the, the"},{"speaker":"Reade Harpham","startTime":1965.4199999999998,"endTime":1971.09,"body":"bureaucracy of a large behemoth"},{"speaker":"Reade Harpham","startTime":1971.09,"endTime":1974.3899999999999,"body":"organization, and I came to"},{"speaker":"Reade Harpham","startTime":1971.09,"endTime":1974.3899999999999,"body":"priority. And it was like"},{"speaker":"Reade Harpham","startTime":1974.3899999999999,"endTime":1977.9899999999998,"body":"somebody gave me the keys to a"},{"speaker":"Reade Harpham","startTime":1974.3899999999999,"endTime":1977.9899999999998,"body":"to a race car, I mean, all of"},{"speaker":"Reade Harpham","startTime":1977.9899999999998,"endTime":1982.3999999999999,"body":"this capability all of this"},{"speaker":"Reade Harpham","startTime":1977.9899999999998,"endTime":1982.3999999999999,"body":"interest, all of this knowledge"},{"speaker":"Reade Harpham","startTime":1982.3999999999999,"endTime":1985.9099999999999,"body":"and, and capabilities in the"},{"speaker":"Reade Harpham","startTime":1982.3999999999999,"endTime":1985.9099999999999,"body":"building the machines we have."},{"speaker":"Reade Harpham","startTime":1986.1799999999998,"endTime":1987.8899999999999,"body":"And then we could move, let me"},{"speaker":"Reade Harpham","startTime":1986.1799999999998,"endTime":1987.8899999999999,"body":"ask you"},{"speaker":"Aaron Moncur","startTime":1987.8899999999999,"endTime":1991.2199999999998,"body":"A little bit about"},{"speaker":"Aaron Moncur","startTime":1987.8899999999999,"endTime":1991.2199999999998,"body":"the flat, the the flat hierarchy"},{"speaker":"Aaron Moncur","startTime":1991.2199999999998,"endTime":1995.9899999999998,"body":"or structure at a Prio because I"},{"speaker":"Aaron Moncur","startTime":1991.2199999999998,"endTime":1995.9899999999998,"body":"love that that set up that's"},{"speaker":"Aaron Moncur","startTime":1996.0199999999998,"endTime":1998.9599999999998,"body":"like, that's my preferred way to"},{"speaker":"Aaron Moncur","startTime":1996.0199999999998,"endTime":1998.9599999999998,"body":"work. And I've talked to other"},{"speaker":"Aaron Moncur","startTime":1998.9599999999998,"endTime":2002.0199999999998,"body":"design firms that they started"},{"speaker":"Aaron Moncur","startTime":1998.9599999999998,"endTime":2002.0199999999998,"body":"out, they're kind of small,"},{"speaker":"Aaron Moncur","startTime":2002.0199999999998,"endTime":2005.7699999999998,"body":"maybe 5, 10, 15 people and they"},{"speaker":"Aaron Moncur","startTime":2002.0199999999998,"endTime":2005.7699999999998,"body":"did the that, the flat structure"},{"speaker":"Aaron Moncur","startTime":2005.7699999999998,"endTime":2008.9799999999998,"body":"and that worked great. But as"},{"speaker":"Aaron Moncur","startTime":2005.7699999999998,"endTime":2008.9799999999998,"body":"they grew as they got 20,30,40,"},{"speaker":"Aaron Moncur","startTime":2009.0099999999998,"endTime":2014.6799999999998,"body":"50 people, it was really hard to"},{"speaker":"Aaron Moncur","startTime":2009.0099999999998,"endTime":2014.6799999999998,"body":"maintain that flat structure."},{"speaker":"Aaron Moncur","startTime":2014.7999999999997,"endTime":2019.2399999999998,"body":"What I think priority, you guys"},{"speaker":"Aaron Moncur","startTime":2014.7999999999997,"endTime":2019.2399999999998,"body":"are what, 5060 people something"},{"speaker":"Aaron Moncur","startTime":2019.2399999999998,"endTime":2019.87,"body":"like that?"},{"speaker":"Reade Harpham","startTime":2020.7399999999998,"endTime":2025.87,"body":"Yeah, we're 65"},{"speaker":"Reade Harpham","startTime":2020.7399999999998,"endTime":2025.87,"body":"pushes, maybe almost 70."},{"speaker":"Aaron Moncur","startTime":2026.0499999999997,"endTime":2029.35,"body":"Okay. Okay, so how"},{"speaker":"Aaron Moncur","startTime":2026.0499999999997,"endTime":2029.35,"body":"have you been able to maintain"},{"speaker":"Aaron Moncur","startTime":2029.35,"endTime":2032.4099999999999,"body":"that, that flat structure with"},{"speaker":"Aaron Moncur","startTime":2029.35,"endTime":2032.4099999999999,"body":"so many people?"},{"speaker":"Reade Harpham","startTime":2033.1799999999998,"endTime":2035.07,"body":"So it's"},{"speaker":"Reade Harpham","startTime":2033.1799999999998,"endTime":2035.07,"body":"interesting, we've just gone"},{"speaker":"Reade Harpham","startTime":2035.07,"endTime":2039.9299999999998,"body":"through when we became an ESOP."},{"speaker":"Reade Harpham","startTime":2035.07,"endTime":2039.9299999999998,"body":"You know, in the company, we all"},{"speaker":"Reade Harpham","startTime":2039.9299999999998,"endTime":2043.62,"body":"became employee owners. One of"},{"speaker":"Reade Harpham","startTime":2039.9299999999998,"endTime":2043.62,"body":"the things that was one of the"},{"speaker":"Reade Harpham","startTime":2043.7699999999998,"endTime":2046.4699999999998,"body":"reasons for that was the, the"},{"speaker":"Reade Harpham","startTime":2043.7699999999998,"endTime":2046.4699999999998,"body":"founders of the company, Paul"},{"speaker":"Reade Harpham","startTime":2046.4999999999998,"endTime":2049.65,"body":"Kolada, they're ready to,"},{"speaker":"Reade Harpham","startTime":2046.4999999999998,"endTime":2049.65,"body":"they're ready to move on. So the"},{"speaker":"Reade Harpham","startTime":2049.68,"endTime":2051.93,"body":"next five years, they're"},{"speaker":"Reade Harpham","startTime":2049.68,"endTime":2051.93,"body":"probably going to retire and"},{"speaker":"Reade Harpham","startTime":2051.93,"endTime":2056.4,"body":"they wanted to, they wanted to"},{"speaker":"Reade Harpham","startTime":2051.93,"endTime":2056.4,"body":"sell the company, but they"},{"speaker":"Reade Harpham","startTime":2056.4,"endTime":2059.1,"body":"didn't want to. You know, at the"},{"speaker":"Reade Harpham","startTime":2056.4,"endTime":2059.1,"body":"time, a lot of design firms were"},{"speaker":"Reade Harpham","startTime":2059.1,"endTime":2062.16,"body":"being snapped up by large"},{"speaker":"Reade Harpham","startTime":2059.1,"endTime":2062.16,"body":"companies, like, I think lunar"},{"speaker":"Reade Harpham","startTime":2062.16,"endTime":2064.32,"body":"was purchased by McKinsey, you"},{"speaker":"Reade Harpham","startTime":2062.16,"endTime":2064.32,"body":"know, you had these huge"},{"speaker":"Reade Harpham","startTime":2064.32,"endTime":2069.0,"body":"companies who knew design was a"},{"speaker":"Reade Harpham","startTime":2064.32,"endTime":2069.0,"body":"relevant thing. And they, they"},{"speaker":"Reade Harpham","startTime":2069.0,"endTime":2071.52,"body":"knew there was value, and they"},{"speaker":"Reade Harpham","startTime":2069.0,"endTime":2071.52,"body":"wanted to buy versus build. So"},{"speaker":"Reade Harpham","startTime":2071.52,"endTime":2073.2,"body":"they went on, they stepped up"},{"speaker":"Reade Harpham","startTime":2071.52,"endTime":2073.2,"body":"these companies. And then there"},{"speaker":"Reade Harpham","startTime":2073.2,"endTime":2076.14,"body":"was a, there was a period of"},{"speaker":"Reade Harpham","startTime":2073.2,"endTime":2076.14,"body":"time when there was like, in the"},{"speaker":"Reade Harpham","startTime":2076.14,"endTime":2077.97,"body":"news, every couple of weeks,"},{"speaker":"Reade Harpham","startTime":2076.14,"endTime":2077.97,"body":"there was a large design firm"},{"speaker":"Reade Harpham","startTime":2077.97,"endTime":2081.36,"body":"that was, was being purchased."},{"speaker":"Reade Harpham","startTime":2077.97,"endTime":2081.36,"body":"You know, Paul most recognized"},{"speaker":"Reade Harpham","startTime":2081.36,"endTime":2084.18,"body":"that that probably wasn't"},{"speaker":"Reade Harpham","startTime":2081.36,"endTime":2084.18,"body":"because of our culture, that"},{"speaker":"Reade Harpham","startTime":2084.18,"endTime":2086.7,"body":"wasn't going to be a good fit."},{"speaker":"Reade Harpham","startTime":2084.18,"endTime":2086.7,"body":"They didn't think in order to"},{"speaker":"Reade Harpham","startTime":2086.7,"endTime":2088.56,"body":"hear any feedback from those"},{"speaker":"Reade Harpham","startTime":2086.7,"endTime":2088.56,"body":"companies who had been"},{"speaker":"Reade Harpham","startTime":2088.56,"endTime":2092.16,"body":"purchased, that it was good to"},{"speaker":"Reade Harpham","startTime":2088.56,"endTime":2092.16,"body":"their culture to be stepped up"},{"speaker":"Reade Harpham","startTime":2092.16,"endTime":2095.22,"body":"by large companies. And you as"},{"speaker":"Reade Harpham","startTime":2092.16,"endTime":2095.22,"body":"you would have never became,"},{"speaker":"Reade Harpham","startTime":2095.7599999999998,"endTime":2097.95,"body":"people started watching you a"},{"speaker":"Reade Harpham","startTime":2095.7599999999998,"endTime":2097.95,"body":"little more closely. And there"},{"speaker":"Reade Harpham","startTime":2097.95,"endTime":2101.34,"body":"were some rules you put in and,"},{"speaker":"Reade Harpham","startTime":2097.95,"endTime":2101.34,"body":"and the other option was to shut"},{"speaker":"Reade Harpham","startTime":2101.34,"endTime":2103.65,"body":"it down. And that didn't make"},{"speaker":"Reade Harpham","startTime":2101.34,"endTime":2103.65,"body":"any sense. So as part of the"},{"speaker":"Reade Harpham","startTime":2103.68,"endTime":2106.08,"body":"ESOP, where you sell, you"},{"speaker":"Reade Harpham","startTime":2103.68,"endTime":2106.08,"body":"basically sell the company to"},{"speaker":"Reade Harpham","startTime":2106.08,"endTime":2109.86,"body":"the employees. Part of what's"},{"speaker":"Reade Harpham","startTime":2106.08,"endTime":2109.86,"body":"happening is that we're putting"},{"speaker":"Reade Harpham","startTime":2109.86,"endTime":2114.0299999999997,"body":"in a structured and unstructured"},{"speaker":"Reade Harpham","startTime":2109.86,"endTime":2114.0299999999997,"body":"structure. Now, that sounds"},{"speaker":"Reade Harpham","startTime":2114.0299999999997,"endTime":2117.09,"body":"stupid, but it's, it's loosely"},{"speaker":"Reade Harpham","startTime":2114.0299999999997,"endTime":2117.09,"body":"based on the notion of a"},{"speaker":"Reade Harpham","startTime":2117.09,"endTime":2122.0099999999998,"body":"holacracy. Where we have now and"},{"speaker":"Reade Harpham","startTime":2117.09,"endTime":2122.0099999999998,"body":"we've just, we just did this the"},{"speaker":"Reade Harpham","startTime":2122.0099999999998,"endTime":2124.47,"body":"beginning a year and the"},{"speaker":"Reade Harpham","startTime":2122.0099999999998,"endTime":2124.47,"body":"pandemic hasn't messed with us"},{"speaker":"Reade Harpham","startTime":2124.47,"endTime":2127.11,"body":"at all, whatever, it's kind of"},{"speaker":"Reade Harpham","startTime":2124.47,"endTime":2127.11,"body":"wreak havoc with it."},{"speaker":"Reade Harpham","startTime":2127.11,"endTime":2132.72,"body":"But we have, we have, in"},{"speaker":"Reade Harpham","startTime":2127.11,"endTime":2132.72,"body":"essence, what our circles, it's"},{"speaker":"Reade Harpham","startTime":2132.72,"endTime":2135.48,"body":"not circles in the Zappos way,"},{"speaker":"Reade Harpham","startTime":2132.72,"endTime":2135.48,"body":"it's not that defined, but it's"},{"speaker":"Reade Harpham","startTime":2135.48,"endTime":2140.3999999999996,"body":"like we have capability areas."},{"speaker":"Reade Harpham","startTime":2135.48,"endTime":2140.3999999999996,"body":"So we have a UX team and a"},{"speaker":"Reade Harpham","startTime":2140.3999999999996,"endTime":2143.64,"body":"research team and an engineering"},{"speaker":"Reade Harpham","startTime":2140.3999999999996,"endTime":2143.64,"body":"team and soft goods team. And"},{"speaker":"Reade Harpham","startTime":2143.64,"endTime":2147.66,"body":"within that group are people who"},{"speaker":"Reade Harpham","startTime":2143.64,"endTime":2147.66,"body":"spend 60-70% of the time in that"},{"speaker":"Reade Harpham","startTime":2147.66,"endTime":2150.72,"body":"space, a lot of people cross"},{"speaker":"Reade Harpham","startTime":2147.66,"endTime":2150.72,"body":"over we have designers who are"},{"speaker":"Reade Harpham","startTime":2150.72,"endTime":2155.3999999999996,"body":"in UX, you have HF who do, who"},{"speaker":"Reade Harpham","startTime":2150.72,"endTime":2155.3999999999996,"body":"do UX work, and so on, so forth."},{"speaker":"Reade Harpham","startTime":2155.7,"endTime":2159.24,"body":"But in these circles, each"},{"speaker":"Reade Harpham","startTime":2155.7,"endTime":2159.24,"body":"circle has what we call category"},{"speaker":"Reade Harpham","startTime":2159.24,"endTime":2162.06,"body":"leads or category points. And"},{"speaker":"Reade Harpham","startTime":2159.24,"endTime":2162.06,"body":"those are two three people in"},{"speaker":"Reade Harpham","startTime":2162.06,"endTime":2167.2799999999997,"body":"the circle, who have been chosen"},{"speaker":"Reade Harpham","startTime":2162.06,"endTime":2167.2799999999997,"body":"by their peers to represent"},{"speaker":"Reade Harpham","startTime":2167.3399999999997,"endTime":2172.71,"body":"their capability to the larger"},{"speaker":"Reade Harpham","startTime":2167.3399999999997,"endTime":2172.71,"body":"group. And it's not it's not a"},{"speaker":"Reade Harpham","startTime":2172.71,"endTime":2175.56,"body":"managerial position. You don't"},{"speaker":"Reade Harpham","startTime":2172.71,"endTime":2175.56,"body":"have any manager or"},{"speaker":"Reade Harpham","startTime":2175.56,"endTime":2178.2599999999998,"body":"responsibilities like you don't"},{"speaker":"Reade Harpham","startTime":2175.56,"endTime":2178.2599999999998,"body":"get to judge somebody whether"},{"speaker":"Reade Harpham","startTime":2178.2599999999998,"endTime":2180.99,"body":"they're doing this or doing"},{"speaker":"Reade Harpham","startTime":2178.2599999999998,"endTime":2180.99,"body":"that. You are you in essence,"},{"speaker":"Reade Harpham","startTime":2180.99,"endTime":2183.66,"body":"facilitating that making sure"},{"speaker":"Reade Harpham","startTime":2180.99,"endTime":2183.66,"body":"that that things are going as,"},{"speaker":"Reade Harpham","startTime":2183.72,"endTime":2185.94,"body":"as they should, and that the"},{"speaker":"Reade Harpham","startTime":2183.72,"endTime":2185.94,"body":"voice of those team members are"},{"speaker":"Reade Harpham","startTime":2185.94,"endTime":2189.81,"body":"being heard. And that's a"},{"speaker":"Reade Harpham","startTime":2185.94,"endTime":2189.81,"body":"rotating, that's a rotating"},{"speaker":"Reade Harpham","startTime":2189.81,"endTime":2192.69,"body":"role. So, so there isn't anybody"},{"speaker":"Reade Harpham","startTime":2189.81,"endTime":2192.69,"body":"who's going to be in that role"},{"speaker":"Reade Harpham","startTime":2192.69,"endTime":2193.89,"body":"for more than a year at a time."},{"speaker":"Aaron Moncur","startTime":2193.95,"endTime":2195.5099999999998,"body":"Oh, Okay, okay."},{"speaker":"Reade Harpham","startTime":2195.54,"endTime":2198.24,"body":"So what that does"},{"speaker":"Reade Harpham","startTime":2195.54,"endTime":2198.24,"body":"is it gets rid of anybody who"},{"speaker":"Reade Harpham","startTime":2198.24,"endTime":2203.0699999999997,"body":"might be me, not everybody is a"},{"speaker":"Reade Harpham","startTime":2198.24,"endTime":2203.0699999999997,"body":"good manager, and everybody's a"},{"speaker":"Reade Harpham","startTime":2203.0699999999997,"endTime":2205.5899999999997,"body":"good communicator, and that's"},{"speaker":"Reade Harpham","startTime":2203.0699999999997,"endTime":2205.5899999999997,"body":"fine. Got to play to people's"},{"speaker":"Reade Harpham","startTime":2205.5899999999997,"endTime":2207.96,"body":"strengths, some people might not"},{"speaker":"Reade Harpham","startTime":2205.5899999999997,"endTime":2207.96,"body":"be comfortable at role, because"},{"speaker":"Reade Harpham","startTime":2207.96,"endTime":2210.39,"body":"the, in some cases, you have to"},{"speaker":"Reade Harpham","startTime":2207.96,"endTime":2210.39,"body":"have challenging conversations"},{"speaker":"Reade Harpham","startTime":2210.39,"endTime":2213.96,"body":"with staff and with clients. And"},{"speaker":"Reade Harpham","startTime":2210.39,"endTime":2213.96,"body":"sometimes, you're, you're"},{"speaker":"Reade Harpham","startTime":2213.96,"endTime":2216.0,"body":"responsible for making the"},{"speaker":"Reade Harpham","startTime":2213.96,"endTime":2216.0,"body":"ultimate decision on something,"},{"speaker":"Reade Harpham","startTime":2216.0,"endTime":2218.49,"body":"and some people don't like that,"},{"speaker":"Reade Harpham","startTime":2216.0,"endTime":2218.49,"body":"that accountability."},{"speaker":"Aaron Moncur","startTime":2218.64,"endTime":2219.0299999999997,"body":"Yeah."},{"speaker":"Reade Harpham","startTime":2219.99,"endTime":2222.93,"body":"So, but what"},{"speaker":"Reade Harpham","startTime":2219.99,"endTime":2222.93,"body":"we're, what we're hoping is that"},{"speaker":"Reade Harpham","startTime":2222.93,"endTime":2225.69,"body":"we'll give people a chance to be"},{"speaker":"Reade Harpham","startTime":2222.93,"endTime":2225.69,"body":"in this role, it'll give people"},{"speaker":"Reade Harpham","startTime":2225.69,"endTime":2227.6699999999996,"body":"a chance to learn how to"},{"speaker":"Reade Harpham","startTime":2225.69,"endTime":2227.6699999999996,"body":"communicate with them, with"},{"speaker":"Reade Harpham","startTime":2227.6699999999996,"endTime":2230.8799999999997,"body":"others and their team. And it"},{"speaker":"Reade Harpham","startTime":2227.6699999999996,"endTime":2230.8799999999997,"body":"sort of builds to this notion"},{"speaker":"Reade Harpham","startTime":2230.8799999999997,"endTime":2234.75,"body":"that we all are part of the same"},{"speaker":"Reade Harpham","startTime":2230.8799999999997,"endTime":2234.75,"body":"entity, and we all have equal"},{"speaker":"Reade Harpham","startTime":2235.71,"endTime":2239.52,"body":"input. You know, and I mean,"},{"speaker":"Reade Harpham","startTime":2235.71,"endTime":2239.52,"body":"there's a managerial team,"},{"speaker":"Reade Harpham","startTime":2239.52,"endTime":2242.91,"body":"there's a serious set of"},{"speaker":"Reade Harpham","startTime":2239.52,"endTime":2242.91,"body":"principles for four of us who"},{"speaker":"Reade Harpham","startTime":2242.91,"endTime":2246.54,"body":"oversee kind of a day to day"},{"speaker":"Reade Harpham","startTime":2242.91,"endTime":2246.54,"body":"operations of the company, but"},{"speaker":"Reade Harpham","startTime":2246.54,"endTime":2249.5099999999998,"body":"we don't really have any kind of"},{"speaker":"Reade Harpham","startTime":2246.54,"endTime":2249.5099999999998,"body":"heavy hand in that we just sort"},{"speaker":"Reade Harpham","startTime":2249.5099999999998,"endTime":2252.5699999999997,"body":"of, 'I'm, yes, I'm a principal,"},{"speaker":"Reade Harpham","startTime":2249.5099999999998,"endTime":2252.5699999999997,"body":"but I also do a lot of research"},{"speaker":"Reade Harpham","startTime":2252.5699999999997,"endTime":2254.6099999999997,"body":"and project management. So it's"},{"speaker":"Reade Harpham","startTime":2252.5699999999997,"endTime":2254.6099999999997,"body":"not like I'm sitting there in my"},{"speaker":"Reade Harpham","startTime":2254.6099999999997,"endTime":2258.12,"body":"office, running numbers on a"},{"speaker":"Reade Harpham","startTime":2254.6099999999997,"endTime":2258.12,"body":"spreadsheet.' So everybody's"},{"speaker":"Reade Harpham","startTime":2258.12,"endTime":2261.0299999999997,"body":"actively involved in all of the"},{"speaker":"Reade Harpham","startTime":2258.12,"endTime":2261.0299999999997,"body":"all of the way the business"},{"speaker":"Reade Harpham","startTime":2261.0299999999997,"endTime":2261.4199999999996,"body":"runs."},{"speaker":"Aaron Moncur","startTime":2261.87,"endTime":2265.1699999999996,"body":"So there's still"},{"speaker":"Aaron Moncur","startTime":2261.87,"endTime":2265.1699999999996,"body":"traditional project managers."},{"speaker":"Aaron Moncur","startTime":2265.83,"endTime":2270.72,"body":"It's not likevteams are managing"},{"speaker":"Aaron Moncur","startTime":2265.83,"endTime":2270.72,"body":"themselves there is a project"},{"speaker":"Aaron Moncur","startTime":2270.72,"endTime":2274.14,"body":"manager for a project. Is that"},{"speaker":"Aaron Moncur","startTime":2270.72,"endTime":2274.14,"body":"accurate?"},{"speaker":"Reade Harpham","startTime":2274.49,"endTime":2277.2799999999997,"body":"In some cases?"},{"speaker":"Reade Harpham","startTime":2274.49,"endTime":2277.2799999999997,"body":"Yeah, no, not in all cases. So"},{"speaker":"Reade Harpham","startTime":2278.21,"endTime":2284.4199999999996,"body":"we do programs that range"},{"speaker":"Reade Harpham","startTime":2278.21,"endTime":2284.4199999999996,"body":"anywhere from $5,000, to a"},{"speaker":"Reade Harpham","startTime":2284.4199999999996,"endTime":2289.19,"body":"couple million dollars. And we"},{"speaker":"Reade Harpham","startTime":2284.4199999999996,"endTime":2289.19,"body":"can be profitable with $5,000"},{"speaker":"Reade Harpham","startTime":2289.19,"endTime":2290.87,"body":"project because of our"},{"speaker":"Reade Harpham","startTime":2289.19,"endTime":2290.87,"body":"structure, because we don't have"},{"speaker":"Reade Harpham","startTime":2290.87,"endTime":2294.1699999999996,"body":"a lot of overhead. And we don't"},{"speaker":"Reade Harpham","startTime":2290.87,"endTime":2294.1699999999996,"body":"have we, we have people who can"},{"speaker":"Reade Harpham","startTime":2294.1699999999996,"endTime":2297.3199999999997,"body":"manage projects, we don't have"},{"speaker":"Reade Harpham","startTime":2294.1699999999996,"endTime":2297.3199999999997,"body":"PMPs, we don't have professional"},{"speaker":"Reade Harpham","startTime":2297.3199999999997,"endTime":2299.39,"body":"project managers, but we don't"},{"speaker":"Reade Harpham","startTime":2297.3199999999997,"endTime":2299.39,"body":"necessarily need them, because"},{"speaker":"Reade Harpham","startTime":2299.39,"endTime":2302.6,"body":"our programs and our clients"},{"speaker":"Reade Harpham","startTime":2299.39,"endTime":2302.6,"body":"don't require them. So some"},{"speaker":"Reade Harpham","startTime":2302.6,"endTime":2305.5099999999998,"body":"programs are self managed, if"},{"speaker":"Reade Harpham","startTime":2302.6,"endTime":2305.5099999999998,"body":"you're a senior person on a"},{"speaker":"Reade Harpham","startTime":2305.5099999999998,"endTime":2307.1,"body":"small program, you can manage"},{"speaker":"Reade Harpham","startTime":2305.5099999999998,"endTime":2307.1,"body":"yourself, you don't need"},{"speaker":"Reade Harpham","startTime":2307.1,"endTime":2310.0099999999998,"body":"somebody pushing you to do"},{"speaker":"Reade Harpham","startTime":2307.1,"endTime":2310.0099999999998,"body":"something. A couple of the"},{"speaker":"Reade Harpham","startTime":2310.0099999999998,"endTime":2313.64,"body":"larger programs we've had in,"},{"speaker":"Reade Harpham","startTime":2310.0099999999998,"endTime":2313.64,"body":"we've just brought in, in the"},{"speaker":"Reade Harpham","startTime":2313.64,"endTime":2317.72,"body":"last couple months, honestly,"},{"speaker":"Reade Harpham","startTime":2313.64,"endTime":2317.72,"body":"they require by necessity, a"},{"speaker":"Reade Harpham","startTime":2317.72,"endTime":2320.27,"body":"full time project manager, one"},{"speaker":"Reade Harpham","startTime":2317.72,"endTime":2320.27,"body":"of the programs I'm on for the"},{"speaker":"Reade Harpham","startTime":2320.27,"endTime":2323.12,"body":"next 12 months, and I'm the full"},{"speaker":"Reade Harpham","startTime":2320.27,"endTime":2323.12,"body":"time pm, but it's because"},{"speaker":"Reade Harpham","startTime":2323.12,"endTime":2326.18,"body":"there's like, it's a full, it's"},{"speaker":"Reade Harpham","startTime":2323.12,"endTime":2326.18,"body":"a full scale product"},{"speaker":"Reade Harpham","startTime":2326.18,"endTime":2328.3399999999997,"body":"development, medical device"},{"speaker":"Reade Harpham","startTime":2326.18,"endTime":2328.3399999999997,"body":"development activity, that's 12"},{"speaker":"Reade Harpham","startTime":2328.3399999999997,"endTime":2331.2799999999997,"body":"months long, and there's a lot"},{"speaker":"Reade Harpham","startTime":2328.3399999999997,"endTime":2331.2799999999997,"body":"of things going on, and you"},{"speaker":"Reade Harpham","startTime":2331.2799999999997,"endTime":2336.9199999999996,"body":"just, I'm there to provide cover"},{"speaker":"Reade Harpham","startTime":2331.2799999999997,"endTime":2336.9199999999996,"body":"fire to allow the teams to do"},{"speaker":"Reade Harpham","startTime":2336.9199999999996,"endTime":2340.16,"body":"what they do, without having to"},{"speaker":"Reade Harpham","startTime":2336.9199999999996,"endTime":2340.16,"body":"deal with the minutiae of making"},{"speaker":"Reade Harpham","startTime":2340.16,"endTime":2343.1299999999997,"body":"sure we're on budget and making"},{"speaker":"Reade Harpham","startTime":2340.16,"endTime":2343.1299999999997,"body":"sure, we got scheduled with the"},{"speaker":"Reade Harpham","startTime":2343.1299999999997,"endTime":2345.8599999999997,"body":"other PM, and we were trying to"},{"speaker":"Reade Harpham","startTime":2343.1299999999997,"endTime":2345.8599999999997,"body":"find times, for me, it just"},{"speaker":"Reade Harpham","startTime":2345.8599999999997,"endTime":2350.4199999999996,"body":"mechanics of a large program. So"},{"speaker":"Reade Harpham","startTime":2345.8599999999997,"endTime":2350.4199999999996,"body":"it depends on the program. But a"},{"speaker":"Reade Harpham","startTime":2350.4199999999996,"endTime":2353.1499999999996,"body":"lot of the time, I think for"},{"speaker":"Reade Harpham","startTime":2350.4199999999996,"endTime":2353.1499999999996,"body":"most probably 75% of the"},{"speaker":"Reade Harpham","startTime":2353.1499999999996,"endTime":2356.21,"body":"projects, you have a project"},{"speaker":"Reade Harpham","startTime":2353.1499999999996,"endTime":2356.21,"body":"manager, but it's not. It's not"},{"speaker":"Reade Harpham","startTime":2356.21,"endTime":2359.0,"body":"a formal, sort of formal role."},{"speaker":"Reade Harpham","startTime":2356.21,"endTime":2359.0,"body":"It's like a senior designer"},{"speaker":"Reade Harpham","startTime":2359.0,"endTime":2361.64,"body":"who's overseeing the program,"},{"speaker":"Reade Harpham","startTime":2359.0,"endTime":2361.64,"body":"running the numbers and doing"},{"speaker":"Reade Harpham","startTime":2361.64,"endTime":2364.1,"body":"the books and you know, in"},{"speaker":"Reade Harpham","startTime":2361.64,"endTime":2364.1,"body":"building but also provided"},{"speaker":"Reade Harpham","startTime":2364.1,"endTime":2367.2799999999997,"body":"inputs and guidance to some of"},{"speaker":"Reade Harpham","startTime":2364.1,"endTime":2367.2799999999997,"body":"the junior members who might be"},{"speaker":"Reade Harpham","startTime":2367.2799999999997,"endTime":2370.46,"body":"on the team. And working on the"},{"speaker":"Reade Harpham","startTime":2367.2799999999997,"endTime":2370.46,"body":"program themselves, we don't"},{"speaker":"Reade Harpham","startTime":2370.46,"endTime":2372.5899999999997,"body":"have we don't have the"},{"speaker":"Reade Harpham","startTime":2370.46,"endTime":2372.5899999999997,"body":"structure, and we want to keep"},{"speaker":"Reade Harpham","startTime":2372.5899999999997,"endTime":2375.5899999999997,"body":"our overhead low. So we don't"},{"speaker":"Reade Harpham","startTime":2372.5899999999997,"endTime":2375.5899999999997,"body":"have a bunch of PMs, who all"},{"speaker":"Reade Harpham","startTime":2375.5899999999997,"endTime":2377.12,"body":"they do is is project manage."},{"speaker":"Aaron Moncur","startTime":2377.33,"endTime":2380.48,"body":"Okay. Okay. And in"},{"speaker":"Aaron Moncur","startTime":2377.33,"endTime":2380.48,"body":"the cases where there's more"},{"speaker":"Aaron Moncur","startTime":2380.48,"endTime":2383.8999999999996,"body":"this, like senior design lead,"},{"speaker":"Aaron Moncur","startTime":2380.48,"endTime":2383.8999999999996,"body":"is that individual also the one"},{"speaker":"Aaron Moncur","startTime":2383.8999999999996,"endTime":2388.1,"body":"who's assigning tasks to the"},{"speaker":"Aaron Moncur","startTime":2383.8999999999996,"endTime":2388.1,"body":"team and making sure that, this"},{"speaker":"Aaron Moncur","startTime":2388.1,"endTime":2391.1,"body":"task got done. Okay, what's"},{"speaker":"Aaron Moncur","startTime":2388.1,"endTime":2391.1,"body":"next? Let's move on to this"},{"speaker":"Aaron Moncur","startTime":2391.1,"endTime":2391.58,"body":"part."},{"speaker":"Reade Harpham","startTime":2392.24,"endTime":2394.6099999999997,"body":"Yeah, so, so"},{"speaker":"Reade Harpham","startTime":2392.24,"endTime":2394.6099999999997,"body":"right now, for example, we have"},{"speaker":"Reade Harpham","startTime":2395.18,"endTime":2398.45,"body":"on the on one of our programs,"},{"speaker":"Reade Harpham","startTime":2395.18,"endTime":2398.45,"body":"we have a human factors tech"},{"speaker":"Reade Harpham","startTime":2398.45,"endTime":2401.96,"body":"lead, mechanical engineering,"},{"speaker":"Reade Harpham","startTime":2398.45,"endTime":2401.96,"body":"tech lead. And design tech lead,"},{"speaker":"Reade Harpham","startTime":2401.96,"endTime":2404.0,"body":"and pretty soon we're gonna,"},{"speaker":"Reade Harpham","startTime":2401.96,"endTime":2404.0,"body":"we're gonna add the UX UI"},{"speaker":"Reade Harpham","startTime":2404.0,"endTime":2407.18,"body":"technically, and those people"},{"speaker":"Reade Harpham","startTime":2404.0,"endTime":2407.18,"body":"are, you look at the RACI chart,"},{"speaker":"Reade Harpham","startTime":2407.3599999999997,"endTime":2411.14,"body":"those people are accountable for"},{"speaker":"Reade Harpham","startTime":2407.3599999999997,"endTime":2411.14,"body":"the quality of the deliverables"},{"speaker":"Reade Harpham","startTime":2411.14,"endTime":2414.62,"body":"that are on that program. Okay,"},{"speaker":"Reade Harpham","startTime":2411.14,"endTime":2414.62,"body":"and they are working with their"},{"speaker":"Reade Harpham","startTime":2414.95,"endTime":2417.44,"body":"the team, it's not their team,"},{"speaker":"Reade Harpham","startTime":2414.95,"endTime":2417.44,"body":"they're not, they don't have"},{"speaker":"Reade Harpham","startTime":2417.44,"endTime":2419.7799999999997,"body":"anybody who reports to them, but"},{"speaker":"Reade Harpham","startTime":2417.44,"endTime":2419.7799999999997,"body":"they're working with their"},{"speaker":"Reade Harpham","startTime":2420.08,"endTime":2423.35,"body":"design team that they have, that"},{"speaker":"Reade Harpham","startTime":2420.08,"endTime":2423.35,"body":"they and we all have assembled."},{"speaker":"Reade Harpham","startTime":2423.35,"endTime":2425.66,"body":"And they're making sure that"},{"speaker":"Reade Harpham","startTime":2423.35,"endTime":2425.66,"body":"everybody, they're getting"},{"speaker":"Reade Harpham","startTime":2425.66,"endTime":2427.79,"body":"inputs and saying, what do we"},{"speaker":"Reade Harpham","startTime":2425.66,"endTime":2427.79,"body":"know, what if we did this, and"},{"speaker":"Reade Harpham","startTime":2427.79,"endTime":2430.49,"body":"they're, they're assigning in"},{"speaker":"Reade Harpham","startTime":2427.79,"endTime":2430.49,"body":"some cases, assigning tasks, but"},{"speaker":"Reade Harpham","startTime":2430.49,"endTime":2433.91,"body":"it's not a it's playing to"},{"speaker":"Reade Harpham","startTime":2430.49,"endTime":2433.91,"body":"people's strengths. It's not"},{"speaker":"Reade Harpham","startTime":2433.91,"endTime":2435.44,"body":"you're going to do this, and"},{"speaker":"Reade Harpham","startTime":2433.91,"endTime":2435.44,"body":"you're going to do that it's"},{"speaker":"Reade Harpham","startTime":2435.44,"endTime":2439.37,"body":"basically, 'Okay, we have, we"},{"speaker":"Reade Harpham","startTime":2435.44,"endTime":2439.37,"body":"have these three prototypes to"},{"speaker":"Reade Harpham","startTime":2439.37,"endTime":2442.04,"body":"build a mechanical one here.'"},{"speaker":"Reade Harpham","startTime":2439.37,"endTime":2442.04,"body":"And this is more of a user"},{"speaker":"Reade Harpham","startTime":2442.04,"endTime":2445.52,"body":"interface, who wants to work on"},{"speaker":"Reade Harpham","startTime":2442.04,"endTime":2445.52,"body":"what things and helps people"},{"speaker":"Reade Harpham","startTime":2445.52,"endTime":2448.79,"body":"play to their strengths. So it's"},{"speaker":"Reade Harpham","startTime":2445.52,"endTime":2448.79,"body":"a lot more facilitation than it"},{"speaker":"Reade Harpham","startTime":2448.79,"endTime":2453.1099999999997,"body":"is direction. Again, I think"},{"speaker":"Reade Harpham","startTime":2448.79,"endTime":2453.1099999999997,"body":"that goes to our ability to be a"},{"speaker":"Reade Harpham","startTime":2453.1099999999997,"endTime":2455.8999999999996,"body":"flat structure and to be a very"},{"speaker":"Reade Harpham","startTime":2453.1099999999997,"endTime":2455.8999999999996,"body":"efficient flat structure."},{"speaker":"Aaron Moncur","startTime":2456.77,"endTime":2460.31,"body":"Do you think that"},{"speaker":"Aaron Moncur","startTime":2456.77,"endTime":2460.31,"body":"works for most any engineer,"},{"speaker":"Aaron Moncur","startTime":2460.31,"endTime":2467.45,"body":"designer, team member or have"},{"speaker":"Aaron Moncur","startTime":2460.31,"endTime":2467.45,"body":"has PD had to find the right"},{"speaker":"Aaron Moncur","startTime":2467.45,"endTime":2470.81,"body":"people that are able to work in"},{"speaker":"Aaron Moncur","startTime":2467.45,"endTime":2470.81,"body":"an environment like that?"},{"speaker":"Reade Harpham","startTime":2471.35,"endTime":2473.75,"body":"It's absolutely"},{"speaker":"Reade Harpham","startTime":2471.35,"endTime":2473.75,"body":"had to find the right people. I"},{"speaker":"Reade Harpham","startTime":2473.75,"endTime":2475.52,"body":"can't tell you the number of"},{"speaker":"Reade Harpham","startTime":2473.75,"endTime":2475.52,"body":"people we've interviewed who"},{"speaker":"Reade Harpham","startTime":2475.52,"endTime":2480.08,"body":"have left saying, 'I don't know"},{"speaker":"Reade Harpham","startTime":2475.52,"endTime":2480.08,"body":"how you guys got any done.' Any"},{"speaker":"Reade Harpham","startTime":2480.08,"endTime":2484.7,"body":"of it honestly by myself when I"},{"speaker":"Reade Harpham","startTime":2480.08,"endTime":2484.7,"body":"started, it was like, this is a,"},{"speaker":"Reade Harpham","startTime":2484.8199999999997,"endTime":2487.3999999999996,"body":"this is like a free range. This"},{"speaker":"Reade Harpham","startTime":2484.8199999999997,"endTime":2487.3999999999996,"body":"is a bunch of free range"},{"speaker":"Reade Harpham","startTime":2487.3999999999996,"endTime":2488.87,"body":"designers, how does anything get"},{"speaker":"Reade Harpham","startTime":2487.3999999999996,"endTime":2488.87,"body":"accomplished?"},{"speaker":"Aaron Moncur","startTime":2488.93,"endTime":2490.3999999999996,"body":"The wild west out"},{"speaker":"Aaron Moncur","startTime":2488.93,"endTime":2490.3999999999996,"body":"there, right?"},{"speaker":"Reade Harpham","startTime":2490.3999999999996,"endTime":2494.06,"body":"Right, so it's"},{"speaker":"Reade Harpham","startTime":2490.3999999999996,"endTime":2494.06,"body":"wild west, because doing, but"},{"speaker":"Reade Harpham","startTime":2494.06,"endTime":2496.6099999999997,"body":"you just have to you have to be"},{"speaker":"Reade Harpham","startTime":2494.06,"endTime":2496.6099999999997,"body":"comfortable in that. And it's"},{"speaker":"Reade Harpham","startTime":2496.6099999999997,"endTime":2499.46,"body":"not like we're just a bunch of"},{"speaker":"Reade Harpham","startTime":2496.6099999999997,"endTime":2499.46,"body":"people bumping into walls, we,"},{"speaker":"Reade Harpham","startTime":2499.73,"endTime":2503.3599999999997,"body":"we get stuff done, and we get it"},{"speaker":"Reade Harpham","startTime":2499.73,"endTime":2503.3599999999997,"body":"done well, and and after a while"},{"speaker":"Reade Harpham","startTime":2503.3599999999997,"endTime":2506.75,"body":"you just you, you understand the"},{"speaker":"Reade Harpham","startTime":2503.3599999999997,"endTime":2506.75,"body":"heartbeat in the pulse of the"},{"speaker":"Reade Harpham","startTime":2506.75,"endTime":2510.7999999999997,"body":"company. Some people absolutely"},{"speaker":"Reade Harpham","startTime":2506.75,"endTime":2510.7999999999997,"body":"thrive in it, they come in and"},{"speaker":"Reade Harpham","startTime":2510.7999999999997,"endTime":2512.96,"body":"are like, 'Oh my god, this is"},{"speaker":"Reade Harpham","startTime":2510.7999999999997,"endTime":2512.96,"body":"what I've been looking for.' I"},{"speaker":"Reade Harpham","startTime":2512.96,"endTime":2515.18,"body":"find that happens when people"},{"speaker":"Reade Harpham","startTime":2512.96,"endTime":2515.18,"body":"who have been somewhere else"},{"speaker":"Reade Harpham","startTime":2515.18,"endTime":2518.33,"body":"first. And they come in and they"},{"speaker":"Reade Harpham","startTime":2515.18,"endTime":2518.33,"body":"recognize, 'Wow, this is this"},{"speaker":"Reade Harpham","startTime":2518.3599999999997,"endTime":2521.72,"body":"place allows you to do amazing"},{"speaker":"Reade Harpham","startTime":2518.3599999999997,"endTime":2521.72,"body":"things, and you get to do them"},{"speaker":"Reade Harpham","startTime":2521.96,"endTime":2524.27,"body":"the way you want to do them with"},{"speaker":"Reade Harpham","startTime":2521.96,"endTime":2524.27,"body":"support from this incredible"},{"speaker":"Reade Harpham","startTime":2524.27,"endTime":2528.62,"body":"network of people.' And people"},{"speaker":"Reade Harpham","startTime":2524.27,"endTime":2528.62,"body":"who are more junior, they don't"},{"speaker":"Reade Harpham","startTime":2528.62,"endTime":2531.6499999999996,"body":"know any different. So they're"},{"speaker":"Reade Harpham","startTime":2528.62,"endTime":2531.6499999999996,"body":"like, 'Yhis is cool. This place"},{"speaker":"Reade Harpham","startTime":2531.6499999999996,"endTime":2535.52,"body":"is great.' What I find, and this"},{"speaker":"Reade Harpham","startTime":2531.6499999999996,"endTime":2535.52,"body":"is just about every time"},{"speaker":"Reade Harpham","startTime":2535.94,"endTime":2541.8199999999997,"body":"somebody who comes in who places"},{"speaker":"Reade Harpham","startTime":2535.94,"endTime":2541.8199999999997,"body":"value on climbing a ladder, or a"},{"speaker":"Reade Harpham","startTime":2541.8199999999997,"endTime":2548.24,"body":"title, or reaching a certain"},{"speaker":"Reade Harpham","startTime":2541.8199999999997,"endTime":2548.24,"body":"dollar value dollar amount that"},{"speaker":"Reade Harpham","startTime":2548.24,"endTime":2550.94,"body":"they don't if they even make it"},{"speaker":"Reade Harpham","startTime":2548.24,"endTime":2550.94,"body":"in, they don't last long,"},{"speaker":"Reade Harpham","startTime":2550.94,"endTime":2554.72,"body":"because that's a big point."},{"speaker":"Reade Harpham","startTime":2550.94,"endTime":2554.72,"body":"Yeah, that's a huge point. And"},{"speaker":"Reade Harpham","startTime":2555.02,"endTime":2560.4199999999996,"body":"PD is not a place that you go to"},{"speaker":"Reade Harpham","startTime":2555.02,"endTime":2560.4199999999996,"body":"become director of anything. You"},{"speaker":"Reade Harpham","startTime":2560.4199999999996,"endTime":2563.48,"body":"know, PD is a place to go to do"},{"speaker":"Reade Harpham","startTime":2560.4199999999996,"endTime":2563.48,"body":"really cool stuff with great"},{"speaker":"Reade Harpham","startTime":2563.48,"endTime":2567.29,"body":"people in, you know, for a"},{"speaker":"Reade Harpham","startTime":2563.48,"endTime":2567.29,"body":"company that you believe in. And"},{"speaker":"Reade Harpham","startTime":2568.16,"endTime":2571.5499999999997,"body":"sound like a cheerleader, we all"},{"speaker":"Reade Harpham","startTime":2568.16,"endTime":2571.5499999999997,"body":"kind of are but I coming from an"},{"speaker":"Reade Harpham","startTime":2571.5499999999997,"endTime":2573.14,"body":"environment that was different"},{"speaker":"Reade Harpham","startTime":2571.5499999999997,"endTime":2573.14,"body":"than that, that was"},{"speaker":"Reade Harpham","startTime":2573.14,"endTime":2575.66,"body":"hierarchical, there were"},{"speaker":"Reade Harpham","startTime":2573.14,"endTime":2575.66,"body":"management levels, and I was on"},{"speaker":"Reade Harpham","startTime":2575.66,"endTime":2579.0499999999997,"body":"the track and blah, blah, blah."},{"speaker":"Reade Harpham","startTime":2575.66,"endTime":2579.0499999999997,"body":"Yeah, you see kind of get"},{"speaker":"Reade Harpham","startTime":2579.0499999999997,"endTime":2582.62,"body":"further and further away from"},{"speaker":"Reade Harpham","startTime":2579.0499999999997,"endTime":2582.62,"body":"the work and you start to having"},{"speaker":"Reade Harpham","startTime":2582.62,"endTime":2586.6099999999997,"body":"ladders to climb and things to"},{"speaker":"Reade Harpham","startTime":2582.62,"endTime":2586.6099999999997,"body":"do, tends to things like that to"},{"speaker":"Reade Harpham","startTime":2586.6099999999997,"endTime":2591.5899999999997,"body":"do tends to drive bad behavior"},{"speaker":"Reade Harpham","startTime":2586.6099999999997,"endTime":2591.5899999999997,"body":"in some people were motivations"},{"speaker":"Reade Harpham","startTime":2591.5899999999997,"endTime":2595.49,"body":"could be less about authenticity"},{"speaker":"Reade Harpham","startTime":2591.5899999999997,"endTime":2595.49,"body":"in the work, and more in need to"},{"speaker":"Reade Harpham","startTime":2595.49,"endTime":2601.64,"body":"achieve a certain goal. So that"},{"speaker":"Reade Harpham","startTime":2595.49,"endTime":2601.64,"body":"in itself, that whole notion of"},{"speaker":"Reade Harpham","startTime":2601.8799999999997,"endTime":2606.44,"body":"achievement of a structure or"},{"speaker":"Reade Harpham","startTime":2601.8799999999997,"endTime":2606.44,"body":"label or title that's gone. And"},{"speaker":"Reade Harpham","startTime":2606.44,"endTime":2609.71,"body":"that really is acts as a filter,"},{"speaker":"Reade Harpham","startTime":2606.44,"endTime":2609.71,"body":"in some cases to people who, who"},{"speaker":"Reade Harpham","startTime":2609.71,"endTime":2613.6099999999997,"body":"want that who seek that don't,"},{"speaker":"Reade Harpham","startTime":2609.71,"endTime":2613.6099999999997,"body":"don't really don't ever don't"},{"speaker":"Reade Harpham","startTime":2613.6099999999997,"endTime":2615.3799999999997,"body":"think it's a good fit. And"},{"speaker":"Reade Harpham","startTime":2613.6099999999997,"endTime":2615.3799999999997,"body":"they're probably right, it's"},{"speaker":"Reade Harpham","startTime":2615.3799999999997,"endTime":2615.71,"body":"not."},{"speaker":"Aaron Moncur","startTime":2616.37,"endTime":2620.5099999999998,"body":"I love that this"},{"speaker":"Aaron Moncur","startTime":2616.37,"endTime":2620.5099999999998,"body":"is a place that you come to do"},{"speaker":"Aaron Moncur","startTime":2620.5099999999998,"endTime":2624.5,"body":"cool design. If you're looking"},{"speaker":"Aaron Moncur","startTime":2620.5099999999998,"endTime":2624.5,"body":"for climbing the ladder, if your"},{"speaker":"Aaron Moncur","startTime":2624.5,"endTime":2627.02,"body":"goal is to be director of"},{"speaker":"Aaron Moncur","startTime":2624.5,"endTime":2627.02,"body":"something this is not this isn't"},{"speaker":"Aaron Moncur","startTime":2627.02,"endTime":2630.9199999999996,"body":"the place for you. I love that"},{"speaker":"Aaron Moncur","startTime":2627.02,"endTime":2630.9199999999996,"body":"the attitude that resonates with"},{"speaker":"Aaron Moncur","startTime":2630.9199999999996,"endTime":2638.0299999999997,"body":"me so much. Tell me how, how do"},{"speaker":"Aaron Moncur","startTime":2630.9199999999996,"endTime":2638.0299999999997,"body":"you keep people motivated? Or"},{"speaker":"Aaron Moncur","startTime":2638.0299999999997,"endTime":2642.68,"body":"maybe that's not the right way"},{"speaker":"Aaron Moncur","startTime":2638.0299999999997,"endTime":2642.68,"body":"to ask it? What is there for for"},{"speaker":"Aaron Moncur","startTime":2642.71,"endTime":2645.62,"body":"someone at PD to look forward to"},{"speaker":"Aaron Moncur","startTime":2642.71,"endTime":2645.62,"body":"like, what's what's the next"},{"speaker":"Aaron Moncur","startTime":2645.62,"endTime":2650.2999999999997,"body":"step? How do they grow into a"},{"speaker":"Aaron Moncur","startTime":2645.62,"endTime":2650.2999999999997,"body":"new role? Or how do people"},{"speaker":"Aaron Moncur","startTime":2650.2999999999997,"endTime":2653.5099999999998,"body":"progress there? Or is that not"},{"speaker":"Aaron Moncur","startTime":2650.2999999999997,"endTime":2653.5099999999998,"body":"even the right you know,"},{"speaker":"Aaron Moncur","startTime":2653.5099999999998,"endTime":2656.33,"body":"paradigm in which to think about"},{"speaker":"Aaron Moncur","startTime":2653.5099999999998,"endTime":2656.33,"body":"PD's culture?"},{"speaker":"Reade Harpham","startTime":2657.3199999999997,"endTime":2659.27,"body":"That's a great"},{"speaker":"Reade Harpham","startTime":2657.3199999999997,"endTime":2659.27,"body":"question. Because we get that a"},{"speaker":"Reade Harpham","startTime":2659.27,"endTime":2664.31,"body":"lot. People with PD are"},{"speaker":"Reade Harpham","startTime":2659.27,"endTime":2664.31,"body":"obviously motivated to do really"},{"speaker":"Reade Harpham","startTime":2664.31,"endTime":2667.8199999999997,"body":"good things. And people want to"},{"speaker":"Reade Harpham","startTime":2664.31,"endTime":2667.8199999999997,"body":"achieve things. And they you"},{"speaker":"Reade Harpham","startTime":2667.8199999999997,"endTime":2671.45,"body":"know, some a lot of people find"},{"speaker":"Reade Harpham","startTime":2667.8199999999997,"endTime":2671.45,"body":"value and worth through"},{"speaker":"Reade Harpham","startTime":2671.45,"endTime":2675.23,"body":"achievement. And so let me give"},{"speaker":"Reade Harpham","startTime":2671.45,"endTime":2675.23,"body":"you a specific example of a guy"},{"speaker":"Reade Harpham","startTime":2675.23,"endTime":2679.19,"body":"who I work with who he's an"},{"speaker":"Reade Harpham","startTime":2675.23,"endTime":2679.19,"body":"industrial designer, very"},{"speaker":"Reade Harpham","startTime":2679.19,"endTime":2683.7799999999997,"body":"talented industrial designer."},{"speaker":"Reade Harpham","startTime":2679.19,"endTime":2683.7799999999997,"body":"And, and he's also a musician."},{"speaker":"Reade Harpham","startTime":2686.12,"endTime":2690.1099999999997,"body":"When they were he was working on"},{"speaker":"Reade Harpham","startTime":2686.12,"endTime":2690.1099999999997,"body":"a medical device program, and"},{"speaker":"Reade Harpham","startTime":2690.89,"endTime":2694.46,"body":"the notion of alarms came up."},{"speaker":"Reade Harpham","startTime":2690.89,"endTime":2694.46,"body":"And I helped him understand that"},{"speaker":"Reade Harpham","startTime":2694.46,"endTime":2697.31,"body":"there's a pretty specific"},{"speaker":"Reade Harpham","startTime":2694.46,"endTime":2697.31,"body":"guidance on what alarms needed"},{"speaker":"Reade Harpham","startTime":2697.31,"endTime":2702.89,"body":"to sound like. And he was like,"},{"speaker":"Reade Harpham","startTime":2697.31,"endTime":2702.89,"body":"'Okay, cool, but I don't like"},{"speaker":"Reade Harpham","startTime":2702.89,"endTime":2706.58,"body":"these sounds, as a musician,"},{"speaker":"Reade Harpham","startTime":2702.89,"endTime":2706.58,"body":"these sounds don't, they don't"},{"speaker":"Reade Harpham","startTime":2706.58,"endTime":2709.1,"body":"do what I think they're supposed"},{"speaker":"Reade Harpham","startTime":2706.58,"endTime":2709.1,"body":"to do.' And obviously, not"},{"speaker":"Reade Harpham","startTime":2709.1,"endTime":2712.0099999999998,"body":"non-critical alarms, and we're"},{"speaker":"Reade Harpham","startTime":2709.1,"endTime":2712.0099999999998,"body":"not gonna change like that. But"},{"speaker":"Reade Harpham","startTime":2712.3399999999997,"endTime":2716.06,"body":"you start to get into the notion"},{"speaker":"Reade Harpham","startTime":2712.3399999999997,"endTime":2716.06,"body":"of sound design. And so this guy"},{"speaker":"Reade Harpham","startTime":2716.24,"endTime":2720.2,"body":"at again, when is his name, he"},{"speaker":"Reade Harpham","startTime":2716.24,"endTime":2720.2,"body":"just started on his own time to"},{"speaker":"Reade Harpham","startTime":2720.2,"endTime":2726.44,"body":"mess around with sound design."},{"speaker":"Reade Harpham","startTime":2720.2,"endTime":2726.44,"body":"And he's he, it is inspired by a"},{"speaker":"Reade Harpham","startTime":2726.44,"endTime":2729.1699999999996,"body":"passion he has outside of work,"},{"speaker":"Reade Harpham","startTime":2726.44,"endTime":2729.1699999999996,"body":"which is music, and we let him"},{"speaker":"Reade Harpham","startTime":2729.1699999999996,"endTime":2731.93,"body":"bring that into work and, and"},{"speaker":"Reade Harpham","startTime":2729.1699999999996,"endTime":2731.93,"body":"see if there's a connection to"},{"speaker":"Reade Harpham","startTime":2731.93,"endTime":2735.23,"body":"be made with that in the work"},{"speaker":"Reade Harpham","startTime":2731.93,"endTime":2735.23,"body":"that he does. And because of our"},{"speaker":"Reade Harpham","startTime":2735.23,"endTime":2738.68,"body":"notion of organic growth, we let"},{"speaker":"Reade Harpham","startTime":2735.23,"endTime":2738.68,"body":"him run with it. Or he let"},{"speaker":"Reade Harpham","startTime":2738.68,"endTime":2740.3599999999997,"body":"himself run with it. I guess"},{"speaker":"Reade Harpham","startTime":2738.68,"endTime":2740.3599999999997,"body":"that's a fair way to say we"},{"speaker":"Reade Harpham","startTime":2740.3599999999997,"endTime":2744.29,"body":"didn't let him do anything. He"},{"speaker":"Reade Harpham","startTime":2740.3599999999997,"endTime":2744.29,"body":"just did it. And because he was"},{"speaker":"Reade Harpham","startTime":2744.29,"endTime":2746.8999999999996,"body":"motivated and passionate about"},{"speaker":"Reade Harpham","startTime":2744.29,"endTime":2746.8999999999996,"body":"it, he came up with a really"},{"speaker":"Reade Harpham","startTime":2746.8999999999996,"endTime":2752.6,"body":"amazing, compelling examples of"},{"speaker":"Reade Harpham","startTime":2746.8999999999996,"endTime":2752.6,"body":"how this worked, I submitted to"},{"speaker":"Reade Harpham","startTime":2752.66,"endTime":2756.2599999999998,"body":"I think, was MDI, and they loved"},{"speaker":"Reade Harpham","startTime":2752.66,"endTime":2756.2599999999998,"body":"it, and they published it. And"},{"speaker":"Reade Harpham","startTime":2756.2599999999998,"endTime":2758.72,"body":"then people started to call and"},{"speaker":"Reade Harpham","startTime":2756.2599999999998,"endTime":2758.72,"body":"talk about what is this that"},{"speaker":"Reade Harpham","startTime":2758.72,"endTime":2760.6699999999996,"body":"you're doing? Then we started to"},{"speaker":"Reade Harpham","startTime":2758.72,"endTime":2760.6699999999996,"body":"be able to talk to people about"},{"speaker":"Reade Harpham","startTime":2760.6699999999996,"endTime":2764.48,"body":"our possibility to do sound"},{"speaker":"Reade Harpham","startTime":2760.6699999999996,"endTime":2764.48,"body":"design or somebody in one of the"},{"speaker":"Reade Harpham","startTime":2764.48,"endTime":2767.0899999999997,"body":"Human Factors people call it"},{"speaker":"Reade Harpham","startTime":2764.48,"endTime":2767.0899999999997,"body":"your cons or way ways to help"},{"speaker":"Reade Harpham","startTime":2767.0899999999997,"endTime":2769.49,"body":"people understand meaning"},{"speaker":"Reade Harpham","startTime":2767.0899999999997,"endTime":2769.49,"body":"through the sound versus the"},{"speaker":"Reade Harpham","startTime":2769.5499999999997,"endTime":2774.68,"body":"icon. And because we are able to"},{"speaker":"Reade Harpham","startTime":2769.5499999999997,"endTime":2774.68,"body":"sort of follow these passions,"},{"speaker":"Reade Harpham","startTime":2774.68,"endTime":2780.89,"body":"we have had a number of really"},{"speaker":"Reade Harpham","startTime":2774.68,"endTime":2780.89,"body":"amazing projects that do deal"},{"speaker":"Reade Harpham","startTime":2780.89,"endTime":2783.47,"body":"with sound design and continue"},{"speaker":"Reade Harpham","startTime":2780.89,"endTime":2783.47,"body":"to deal with sound design for"},{"speaker":"Reade Harpham","startTime":2783.47,"endTime":2787.8199999999997,"body":"the automotive industry for the"},{"speaker":"Reade Harpham","startTime":2783.47,"endTime":2787.8199999999997,"body":"medical device industry, where"},{"speaker":"Reade Harpham","startTime":2787.8199999999997,"endTime":2791.5099999999998,"body":"people are coming to us because"},{"speaker":"Reade Harpham","startTime":2787.8199999999997,"endTime":2791.5099999999998,"body":"they are thinking about tones,"},{"speaker":"Reade Harpham","startTime":2791.66,"endTime":2795.08,"body":"non critical tones and alarms,"},{"speaker":"Reade Harpham","startTime":2791.66,"endTime":2795.08,"body":"but sounds integrated sounds"},{"speaker":"Reade Harpham","startTime":2795.08,"endTime":2798.68,"body":"into a system, when you need"},{"speaker":"Reade Harpham","startTime":2795.08,"endTime":2798.68,"body":"when somebody doesn't isn't able"},{"speaker":"Reade Harpham","startTime":2798.68,"endTime":2801.62,"body":"to actually look at the product"},{"speaker":"Reade Harpham","startTime":2798.68,"endTime":2801.62,"body":"they're using. They have to look"},{"speaker":"Reade Harpham","startTime":2801.62,"endTime":2804.35,"body":"somewhere else, augmented"},{"speaker":"Reade Harpham","startTime":2801.62,"endTime":2804.35,"body":"reality potentially, or some"},{"speaker":"Reade Harpham","startTime":2804.35,"endTime":2808.2799999999997,"body":"other looking through a visor or"},{"speaker":"Reade Harpham","startTime":2804.35,"endTime":2808.2799999999997,"body":"some kind of camera. And so they"},{"speaker":"Reade Harpham","startTime":2808.2799999999997,"endTime":2810.62,"body":"can't see the screen or can't"},{"speaker":"Reade Harpham","startTime":2808.2799999999997,"endTime":2810.62,"body":"see the system they own, the"},{"speaker":"Reade Harpham","startTime":2810.62,"endTime":2813.71,"body":"only information they have is"},{"speaker":"Reade Harpham","startTime":2810.62,"endTime":2813.71,"body":"audible. And so how do you make"},{"speaker":"Reade Harpham","startTime":2813.71,"endTime":2817.25,"body":"tones and sounds mean something"},{"speaker":"Reade Harpham","startTime":2813.71,"endTime":2817.25,"body":"to them in a way that hasn't"},{"speaker":"Reade Harpham","startTime":2817.25,"endTime":2820.73,"body":"been done before. And, and Eddie"},{"speaker":"Reade Harpham","startTime":2817.25,"endTime":2820.73,"body":"just, I mean, Eddie grew this"},{"speaker":"Reade Harpham","startTime":2820.73,"endTime":2824.6299999999997,"body":"thing from a guy in a room who"},{"speaker":"Reade Harpham","startTime":2820.73,"endTime":2824.6299999999997,"body":"was having some fun to a legit"},{"speaker":"Reade Harpham","startTime":2824.6299999999997,"endTime":2827.72,"body":"business line. And it stood"},{"speaker":"Reade Harpham","startTime":2824.6299999999997,"endTime":2827.72,"body":"still going. And we have a sound"},{"speaker":"Reade Harpham","startTime":2827.72,"endTime":2830.24,"body":"lab now and we're doing sound"},{"speaker":"Reade Harpham","startTime":2827.72,"endTime":2830.24,"body":"design for companies. And then"},{"speaker":"Reade Harpham","startTime":2830.24,"endTime":2832.79,"body":"we're testing, doing Human"},{"speaker":"Reade Harpham","startTime":2830.24,"endTime":2832.79,"body":"Factors testing on the sounds of"},{"speaker":"Reade Harpham","startTime":2832.79,"endTime":2835.37,"body":"the design. And so it's and that"},{"speaker":"Reade Harpham","startTime":2832.79,"endTime":2835.37,"body":"that's, there's a number of"},{"speaker":"Reade Harpham","startTime":2835.37,"endTime":2838.91,"body":"stories we softgoods is the same"},{"speaker":"Reade Harpham","startTime":2835.37,"endTime":2838.91,"body":"way digital media and that's the"},{"speaker":"Reade Harpham","startTime":2838.91,"endTime":2841.1,"body":"beauty of not having this sort"},{"speaker":"Reade Harpham","startTime":2838.91,"endTime":2841.1,"body":"of corporate structure where you"},{"speaker":"Reade Harpham","startTime":2841.1,"endTime":2844.0099999999998,"body":"have to ask for permission. You"},{"speaker":"Reade Harpham","startTime":2841.1,"endTime":2844.0099999999998,"body":"just you're like, 'Hey, I think"},{"speaker":"Reade Harpham","startTime":2844.0099999999998,"endTime":2847.2799999999997,"body":"this would be cool. And we you"},{"speaker":"Reade Harpham","startTime":2844.0099999999998,"endTime":2847.2799999999997,"body":"are allowed to go follow that.'"},{"speaker":"Reade Harpham","startTime":2848.48,"endTime":2851.24,"body":"You know, it's it's reminds me a"},{"speaker":"Reade Harpham","startTime":2848.48,"endTime":2851.24,"body":"little bit of Google's whether"},{"speaker":"Reade Harpham","startTime":2851.24,"endTime":2853.8199999999997,"body":"the frames 20% time when you got"},{"speaker":"Reade Harpham","startTime":2851.24,"endTime":2853.8199999999997,"body":"20% of your time"},{"speaker":"Aaron Moncur","startTime":2853.8199999999997,"endTime":2854.33,"body":"Yeah, yeah"},{"speaker":"Reade Harpham","startTime":2854.33,"endTime":2857.0,"body":"Something, you"},{"speaker":"Reade Harpham","startTime":2854.33,"endTime":2857.0,"body":"know, it's not that it's not"},{"speaker":"Reade Harpham","startTime":2857.0,"endTime":2860.93,"body":"that formal, some people love to"},{"speaker":"Reade Harpham","startTime":2857.0,"endTime":2860.93,"body":"come in, and they go to their"},{"speaker":"Reade Harpham","startTime":2860.93,"endTime":2863.3599999999997,"body":"desk, and they sit and they"},{"speaker":"Reade Harpham","startTime":2860.93,"endTime":2863.3599999999997,"body":"crank out amazing work, and they"},{"speaker":"Reade Harpham","startTime":2863.3599999999997,"endTime":2866.6299999999997,"body":"leave at five o'clock. And"},{"speaker":"Reade Harpham","startTime":2863.3599999999997,"endTime":2866.6299999999997,"body":"that's, that's fine. Some people"},{"speaker":"Reade Harpham","startTime":2866.6299999999997,"endTime":2869.0899999999997,"body":"come in, and they just stay"},{"speaker":"Reade Harpham","startTime":2866.6299999999997,"endTime":2869.0899999999997,"body":"there and work and work and work"},{"speaker":"Reade Harpham","startTime":2869.0899999999997,"endTime":2871.7599999999998,"body":"because they love it. And"},{"speaker":"Reade Harpham","startTime":2869.0899999999997,"endTime":2871.7599999999998,"body":"everybody is content, and we"},{"speaker":"Reade Harpham","startTime":2871.7599999999998,"endTime":2874.22,"body":"don't, we don't have any"},{"speaker":"Reade Harpham","startTime":2871.7599999999998,"endTime":2874.22,"body":"specific way you have to be or"},{"speaker":"Reade Harpham","startTime":2874.22,"endTime":2877.94,"body":"have to act to be valued at PD,"},{"speaker":"Reade Harpham","startTime":2874.22,"endTime":2877.94,"body":"it's about you, it's about how"},{"speaker":"Reade Harpham","startTime":2877.94,"endTime":2879.83,"body":"you contribute to the to the"},{"speaker":"Reade Harpham","startTime":2877.94,"endTime":2879.83,"body":"company."},{"speaker":"Aaron Moncur","startTime":2880.22,"endTime":2883.73,"body":"That's fantastic."},{"speaker":"Aaron Moncur","startTime":2880.22,"endTime":2883.73,"body":"I just I love everything that"},{"speaker":"Aaron Moncur","startTime":2883.73,"endTime":2888.14,"body":"you're saying we this is this is"},{"speaker":"Aaron Moncur","startTime":2883.73,"endTime":2888.14,"body":"so great. It almost sounds like"},{"speaker":"Aaron Moncur","startTime":2888.14,"endTime":2891.7999999999997,"body":"it's a company of entrepreneurs"},{"speaker":"Aaron Moncur","startTime":2888.14,"endTime":2891.7999999999997,"body":"might not be quite the right"},{"speaker":"Aaron Moncur","startTime":2891.7999999999997,"endTime":2897.8599999999997,"body":"word. But me personally, I love"},{"speaker":"Aaron Moncur","startTime":2891.7999999999997,"endTime":2897.8599999999997,"body":"creating something new. And I"},{"speaker":"Aaron Moncur","startTime":2897.8599999999997,"endTime":2901.6099999999997,"body":"get bored, when I have to do the"},{"speaker":"Aaron Moncur","startTime":2897.8599999999997,"endTime":2901.6099999999997,"body":"same thing over and over. In"},{"speaker":"Aaron Moncur","startTime":2901.6099999999997,"endTime":2906.2,"body":"fact, oftentimes, maybe not"},{"speaker":"Aaron Moncur","startTime":2901.6099999999997,"endTime":2906.2,"body":"always to, to my benefit or to"},{"speaker":"Aaron Moncur","startTime":2906.2,"endTime":2909.2,"body":"my team's benefit, but there's"},{"speaker":"Aaron Moncur","startTime":2906.2,"endTime":2909.2,"body":"something that I really should"},{"speaker":"Aaron Moncur","startTime":2909.2,"endTime":2913.46,"body":"be working on. But I've been"},{"speaker":"Aaron Moncur","startTime":2909.2,"endTime":2913.46,"body":"working on it for a while and it"},{"speaker":"Aaron Moncur","startTime":2913.46,"endTime":2916.8799999999997,"body":"becomes stale. And I just I want"},{"speaker":"Aaron Moncur","startTime":2913.46,"endTime":2916.8799999999997,"body":"to start something new, I want"},{"speaker":"Aaron Moncur","startTime":2916.8799999999997,"endTime":2921.3799999999997,"body":"to I want to start a new process"},{"speaker":"Aaron Moncur","startTime":2916.8799999999997,"endTime":2921.3799999999997,"body":"or a new endeavor, a new effort,"},{"speaker":"Aaron Moncur","startTime":2921.3799999999997,"endTime":2925.3999999999996,"body":"a new something. And it to me,"},{"speaker":"Aaron Moncur","startTime":2921.3799999999997,"endTime":2925.3999999999996,"body":"that's what entrepreneur,"},{"speaker":"Aaron Moncur","startTime":2925.46,"endTime":2930.1699999999996,"body":"entrepreneurship is. And and and"},{"speaker":"Aaron Moncur","startTime":2925.46,"endTime":2930.1699999999996,"body":"I love that in it sounds like"},{"speaker":"Aaron Moncur","startTime":2930.1699999999996,"endTime":2934.97,"body":"FPD there's there's this"},{"speaker":"Aaron Moncur","startTime":2930.1699999999996,"endTime":2934.97,"body":"internal, if not focus at least"},{"speaker":"Aaron Moncur","startTime":2934.97,"endTime":2939.77,"body":"support or culture that fosters"},{"speaker":"Aaron Moncur","startTime":2934.97,"endTime":2939.77,"body":"people being their own"},{"speaker":"Aaron Moncur","startTime":2939.83,"endTime":2945.98,"body":"entrepreneurs almost within the"},{"speaker":"Aaron Moncur","startTime":2939.83,"endTime":2945.98,"body":"society of PDE. does. I mean,"},{"speaker":"Aaron Moncur","startTime":2945.98,"endTime":2949.52,"body":"does that explain it a little"},{"speaker":"Aaron Moncur","startTime":2945.98,"endTime":2949.52,"body":"bit? Or am I just way off here?"},{"speaker":"Reade Harpham","startTime":2949.94,"endTime":2951.5,"body":"No, you're right"},{"speaker":"Reade Harpham","startTime":2949.94,"endTime":2951.5,"body":"on, its I've heard people"},{"speaker":"Reade Harpham","startTime":2951.5,"endTime":2954.3799999999997,"body":"describe it, describe it as"},{"speaker":"Reade Harpham","startTime":2951.5,"endTime":2954.3799999999997,"body":"intrapreneur Yeah, where you"},{"speaker":"Reade Harpham","startTime":2954.3799999999997,"endTime":2957.0499999999997,"body":"are, you're inside an"},{"speaker":"Reade Harpham","startTime":2954.3799999999997,"endTime":2957.0499999999997,"body":"organization and you're but"},{"speaker":"Reade Harpham","startTime":2957.0499999999997,"endTime":2960.08,"body":"you're, you're following kind of"},{"speaker":"Reade Harpham","startTime":2957.0499999999997,"endTime":2960.08,"body":"your own your own thought and"},{"speaker":"Reade Harpham","startTime":2960.08,"endTime":2965.99,"body":"your own idea. You know, people,"},{"speaker":"Reade Harpham","startTime":2960.08,"endTime":2965.99,"body":"people who leave PD, actually, a"},{"speaker":"Reade Harpham","startTime":2965.99,"endTime":2968.54,"body":"lot of them leave to start their"},{"speaker":"Reade Harpham","startTime":2965.99,"endTime":2968.54,"body":"own to start their own companies"},{"speaker":"Reade Harpham","startTime":2968.54,"endTime":2971.39,"body":"a lot, a lot of side hustles"},{"speaker":"Reade Harpham","startTime":2968.54,"endTime":2971.39,"body":"going on, people can go home at"},{"speaker":"Reade Harpham","startTime":2971.39,"endTime":2974.06,"body":"night, and they, they make art"},{"speaker":"Reade Harpham","startTime":2971.39,"endTime":2974.06,"body":"or they print this thing or,"},{"speaker":"Reade Harpham","startTime":2975.02,"endTime":2977.7799999999997,"body":"and, and we've had, one of our"},{"speaker":"Reade Harpham","startTime":2975.02,"endTime":2977.7799999999997,"body":"one of the designers we had a"},{"speaker":"Reade Harpham","startTime":2977.7799999999997,"endTime":2980.6299999999997,"body":"couple years ago, right when I"},{"speaker":"Reade Harpham","startTime":2977.7799999999997,"endTime":2980.6299999999997,"body":"started, he would make maps, you"},{"speaker":"Reade Harpham","startTime":2980.6299999999997,"endTime":2983.4199999999996,"body":"know, he was a graphic designer"},{"speaker":"Reade Harpham","startTime":2980.6299999999997,"endTime":2983.4199999999996,"body":"and designer, very talented. And"},{"speaker":"Reade Harpham","startTime":2983.4199999999996,"endTime":2986.48,"body":"he would make maps at night,"},{"speaker":"Reade Harpham","startTime":2983.4199999999996,"endTime":2986.48,"body":"come up with cool designs for"},{"speaker":"Reade Harpham","startTime":2986.48,"endTime":2989.5099999999998,"body":"maps. And it turned out to be it"},{"speaker":"Reade Harpham","startTime":2986.48,"endTime":2989.5099999999998,"body":"was a hobby, and it kind of grew"},{"speaker":"Reade Harpham","startTime":2989.5099999999998,"endTime":2992.18,"body":"a little bit more. And now he"},{"speaker":"Reade Harpham","startTime":2989.5099999999998,"endTime":2992.18,"body":"left and started his company"},{"speaker":"Reade Harpham","startTime":2992.18,"endTime":2996.14,"body":"called conquest maps. And it's,"},{"speaker":"Reade Harpham","startTime":2992.18,"endTime":2996.14,"body":"it's this nationally recognized"},{"speaker":"Reade Harpham","startTime":2996.14,"endTime":2998.66,"body":"map company where you buy the"},{"speaker":"Reade Harpham","startTime":2996.14,"endTime":2998.66,"body":"map, and you put pins where"},{"speaker":"Reade Harpham","startTime":2998.66,"endTime":3001.3599999999997,"body":"you've been and where you want"},{"speaker":"Reade Harpham","startTime":2998.66,"endTime":3001.3599999999997,"body":"to go. I mean, he's just, he's"},{"speaker":"Reade Harpham","startTime":3001.3599999999997,"endTime":3005.5299999999997,"body":"killing it. And, and he, he"},{"speaker":"Reade Harpham","startTime":3001.3599999999997,"endTime":3005.5299999999997,"body":"started a PD and he did it in"},{"speaker":"Reade Harpham","startTime":3005.5299999999997,"endTime":3007.99,"body":"his own time. And we let him you"},{"speaker":"Reade Harpham","startTime":3005.5299999999997,"endTime":3007.99,"body":"know, he I keep saying we let"},{"speaker":"Reade Harpham","startTime":3007.99,"endTime":3009.94,"body":"him fall. It's like we didn't"},{"speaker":"Reade Harpham","startTime":3007.99,"endTime":3009.94,"body":"let him do anything. He just he"},{"speaker":"Reade Harpham","startTime":3009.94,"endTime":3010.45,"body":"just did it."},{"speaker":"Aaron Moncur","startTime":3010.54,"endTime":3010.8999999999996,"body":"Yeah."},{"speaker":"Reade Harpham","startTime":3011.62,"endTime":3013.48,"body":"And you know, he"},{"speaker":"Reade Harpham","startTime":3011.62,"endTime":3013.48,"body":"got he this particular design"},{"speaker":"Reade Harpham","startTime":3013.48,"endTime":3015.1,"body":"got to the point where he's"},{"speaker":"Reade Harpham","startTime":3013.48,"endTime":3015.1,"body":"like, I think I can make a"},{"speaker":"Reade Harpham","startTime":3015.1,"endTime":3017.5899999999997,"body":"business out of this. And we"},{"speaker":"Reade Harpham","startTime":3015.1,"endTime":3017.5899999999997,"body":"know sorry to see him go. But it"},{"speaker":"Reade Harpham","startTime":3017.5899999999997,"endTime":3020.8599999999997,"body":"was really cool to see him how"},{"speaker":"Reade Harpham","startTime":3017.5899999999997,"endTime":3020.8599999999997,"body":"to launch this and that. It's"},{"speaker":"Reade Harpham","startTime":3020.8599999999997,"endTime":3023.5,"body":"interesting that a number of"},{"speaker":"Reade Harpham","startTime":3020.8599999999997,"endTime":3023.5,"body":"people who have moved on from"},{"speaker":"Reade Harpham","startTime":3023.5,"endTime":3027.73,"body":"priority have done so to start a"},{"speaker":"Reade Harpham","startTime":3023.5,"endTime":3027.73,"body":"company that they say incubated"},{"speaker":"Reade Harpham","startTime":3027.73,"endTime":3032.1099999999997,"body":"for lack of better term while"},{"speaker":"Reade Harpham","startTime":3027.73,"endTime":3032.1099999999997,"body":"they were in PD. So yeah, and"},{"speaker":"Reade Harpham","startTime":3032.1099999999997,"endTime":3035.8599999999997,"body":"then another there are people"},{"speaker":"Reade Harpham","startTime":3032.1099999999997,"endTime":3035.8599999999997,"body":"who just like Eddie, he is able"},{"speaker":"Reade Harpham","startTime":3035.8599999999997,"endTime":3039.22,"body":"to connect his passion of music"},{"speaker":"Reade Harpham","startTime":3035.8599999999997,"endTime":3039.22,"body":"with his job, which is credibly"},{"speaker":"Reade Harpham","startTime":3039.22,"endTime":3040.4199999999996,"body":"rare in today's world."},{"speaker":"Aaron Moncur","startTime":3040.5099999999998,"endTime":3040.99,"body":"Yeah, yeah."},{"speaker":"Reade Harpham","startTime":3041.5899999999997,"endTime":3044.2,"body":"And that we find,"},{"speaker":"Reade Harpham","startTime":3041.5899999999997,"endTime":3044.2,"body":"we want to make sure that people"},{"speaker":"Reade Harpham","startTime":3044.2,"endTime":3048.6699999999996,"body":"have that opportunity to do"},{"speaker":"Reade Harpham","startTime":3044.2,"endTime":3048.6699999999996,"body":"that. You know, a recent example"},{"speaker":"Reade Harpham","startTime":3048.6699999999996,"endTime":3051.7599999999998,"body":"we had of obviously, well, the"},{"speaker":"Reade Harpham","startTime":3048.6699999999996,"endTime":3051.7599999999998,"body":"COVID stuff going around. We"},{"speaker":"Reade Harpham","startTime":3051.7599999999998,"endTime":3055.72,"body":"have a digital digital knitting"},{"speaker":"Reade Harpham","startTime":3051.7599999999998,"endTime":3055.72,"body":"machine in our office and two of"},{"speaker":"Reade Harpham","startTime":3055.72,"endTime":3058.4199999999996,"body":"the, you know, one of the"},{"speaker":"Reade Harpham","startTime":3055.72,"endTime":3058.4199999999996,"body":"mechanical engineering designers"},{"speaker":"Reade Harpham","startTime":3058.45,"endTime":3062.77,"body":"and the digital knit expert got"},{"speaker":"Reade Harpham","startTime":3058.45,"endTime":3062.77,"body":"together and the team cranked"},{"speaker":"Reade Harpham","startTime":3062.77,"endTime":3066.52,"body":"out some mass designs and we"},{"speaker":"Reade Harpham","startTime":3062.77,"endTime":3066.52,"body":"we've knitted we've knit 10,000"},{"speaker":"Reade Harpham","startTime":3066.52,"endTime":3069.6699999999996,"body":"masks and distributed 10,000"},{"speaker":"Reade Harpham","startTime":3066.52,"endTime":3069.6699999999996,"body":"masks to the community. Because"},{"speaker":"Reade Harpham","startTime":3069.6699999999996,"endTime":3073.27,"body":"it was harnesses passion was"},{"speaker":"Reade Harpham","startTime":3069.6699999999996,"endTime":3073.27,"body":"philanthropy. And we were able"},{"speaker":"Reade Harpham","startTime":3073.27,"endTime":3075.8799999999997,"body":"to make that connection between"},{"speaker":"Reade Harpham","startTime":3073.27,"endTime":3075.8799999999997,"body":"this. You know, talking about"},{"speaker":"Reade Harpham","startTime":3075.8799999999997,"endTime":3078.49,"body":"skills, volunteering, we have"},{"speaker":"Reade Harpham","startTime":3075.8799999999997,"endTime":3078.49,"body":"this machine and not a lot of"},{"speaker":"Reade Harpham","startTime":3078.49,"endTime":3081.5499999999997,"body":"companies like us have a digital"},{"speaker":"Reade Harpham","startTime":3078.49,"endTime":3081.5499999999997,"body":"digital anymore. And we were"},{"speaker":"Reade Harpham","startTime":3081.5499999999997,"endTime":3084.49,"body":"able to make these masks"},{"speaker":"Reade Harpham","startTime":3081.5499999999997,"endTime":3084.49,"body":"distributed to the to the"},{"speaker":"Reade Harpham","startTime":3084.52,"endTime":3088.21,"body":"communities around around PDX."},{"speaker":"Reade Harpham","startTime":3084.52,"endTime":3088.21,"body":"Because it was a passion of"},{"speaker":"Reade Harpham","startTime":3088.45,"endTime":3092.83,"body":"honest and Wolfgang to do this."},{"speaker":"Reade Harpham","startTime":3088.45,"endTime":3092.83,"body":"And we were able to as a"},{"speaker":"Reade Harpham","startTime":3092.83,"endTime":3096.25,"body":"company, allow them and let them"},{"speaker":"Reade Harpham","startTime":3092.83,"endTime":3096.25,"body":"and give them the environment to"},{"speaker":"Reade Harpham","startTime":3096.25,"endTime":3096.6699999999996,"body":"do that."},{"speaker":"Aaron Moncur","startTime":3097.33,"endTime":3100.96,"body":"That's phenomenal."},{"speaker":"Aaron Moncur","startTime":3097.33,"endTime":3100.96,"body":"I love it. All right. Well,"},{"speaker":"Aaron Moncur","startTime":3100.99,"endTime":3104.35,"body":"we're I feel like I could just"},{"speaker":"Aaron Moncur","startTime":3100.99,"endTime":3104.35,"body":"ask you question after question"},{"speaker":"Aaron Moncur","startTime":3104.35,"endTime":3108.0099999999998,"body":"for days on end without break"},{"speaker":"Aaron Moncur","startTime":3104.35,"endTime":3108.0099999999998,"body":"this, this has been such a great"},{"speaker":"Aaron Moncur","startTime":3108.0099999999998,"endTime":3109.0299999999997,"body":"conversation."},{"speaker":"Reade Harpham","startTime":3109.12,"endTime":3110.5899999999997,"body":"I had fun. I love"},{"speaker":"Reade Harpham","startTime":3109.12,"endTime":3110.5899999999997,"body":"it."},{"speaker":"Aaron Moncur","startTime":3110.74,"endTime":3113.7999999999997,"body":"I have just two"},{"speaker":"Aaron Moncur","startTime":3110.74,"endTime":3113.7999999999997,"body":"more questions for you."},{"speaker":"Aaron Moncur","startTime":3114.6699999999996,"endTime":3119.29,"body":"Hopefully not tot, not too long."},{"speaker":"Aaron Moncur","startTime":3114.6699999999996,"endTime":3119.29,"body":"But this is one that I ask"},{"speaker":"Aaron Moncur","startTime":3119.29,"endTime":3122.0499999999997,"body":"everyone. And I think it's super"},{"speaker":"Aaron Moncur","startTime":3119.29,"endTime":3122.0499999999997,"body":"useful for other engineering"},{"speaker":"Aaron Moncur","startTime":3122.0499999999997,"endTime":3125.41,"body":"teams out there. So I asked it"},{"speaker":"Aaron Moncur","startTime":3122.0499999999997,"endTime":3125.41,"body":"to everyone, what are a couple"},{"speaker":"Aaron Moncur","startTime":3125.41,"endTime":3128.98,"body":"of your favorite vendors, who"},{"speaker":"Aaron Moncur","startTime":3125.41,"endTime":3128.98,"body":"are the suppliers that that you"},{"speaker":"Aaron Moncur","startTime":3128.98,"endTime":3132.1,"body":"really have found to be super"},{"speaker":"Aaron Moncur","startTime":3128.98,"endTime":3132.1,"body":"valuable over the years?"},{"speaker":"Reade Harpham","startTime":3134.1099999999997,"endTime":3138.6099999999997,"body":"From my"},{"speaker":"Reade Harpham","startTime":3134.1099999999997,"endTime":3138.6099999999997,"body":"perspective, it's been... Well,"},{"speaker":"Reade Harpham","startTime":3138.79,"endTime":3141.8199999999997,"body":"because my background, and"},{"speaker":"Reade Harpham","startTime":3138.79,"endTime":3141.8199999999997,"body":"recently, the team does a lot of"},{"speaker":"Reade Harpham","startTime":3141.8199999999997,"endTime":3144.2799999999997,"body":"research for me, the vendors we"},{"speaker":"Reade Harpham","startTime":3141.8199999999997,"endTime":3144.2799999999997,"body":"use, specifically as the"},{"speaker":"Reade Harpham","startTime":3144.2799999999997,"endTime":3148.2999999999997,"body":"research group, or the or the"},{"speaker":"Reade Harpham","startTime":3144.2799999999997,"endTime":3148.2999999999997,"body":"other recruiters. I mean, the"},{"speaker":"Reade Harpham","startTime":3148.33,"endTime":3151.66,"body":"recruiters are incredibly"},{"speaker":"Reade Harpham","startTime":3148.33,"endTime":3151.66,"body":"important to find the right"},{"speaker":"Reade Harpham","startTime":3151.66,"endTime":3154.99,"body":"people for the right job. For"},{"speaker":"Reade Harpham","startTime":3151.66,"endTime":3154.99,"body":"the right test, we do a lot,"},{"speaker":"Reade Harpham","startTime":3155.02,"endTime":3157.21,"body":"because we do a lot of medical"},{"speaker":"Reade Harpham","startTime":3155.02,"endTime":3157.21,"body":"finding the right nurses and"},{"speaker":"Reade Harpham","startTime":3157.21,"endTime":3163.21,"body":"doctors, has been invaluable to"},{"speaker":"Reade Harpham","startTime":3157.21,"endTime":3163.21,"body":"us. I'm sure that's not the kind"},{"speaker":"Reade Harpham","startTime":3163.21,"endTime":3165.79,"body":"of vendor you're you're asking"},{"speaker":"Reade Harpham","startTime":3163.21,"endTime":3165.79,"body":"for. But from my perspective,"},{"speaker":"Reade Harpham","startTime":3165.79,"endTime":3166.45,"body":"that was the first one."},{"speaker":"Aaron Moncur","startTime":3166.48,"endTime":3170.2,"body":"Yeah, maybe if"},{"speaker":"Aaron Moncur","startTime":3166.48,"endTime":3170.2,"body":"this is like proprietary stuff,"},{"speaker":"Aaron Moncur","startTime":3170.2,"endTime":3173.95,"body":"then that's, that's fine, and"},{"speaker":"Aaron Moncur","startTime":3170.2,"endTime":3173.95,"body":"totally understandable. But I"},{"speaker":"Aaron Moncur","startTime":3173.95,"endTime":3177.64,"body":"like to hear some names, like,"},{"speaker":"Aaron Moncur","startTime":3173.95,"endTime":3177.64,"body":"what's a name that we can give"},{"speaker":"Aaron Moncur","startTime":3177.7599999999998,"endTime":3180.22,"body":"the engineering community that"},{"speaker":"Aaron Moncur","startTime":3177.7599999999998,"endTime":3180.22,"body":"they can go out and find on the"},{"speaker":"Aaron Moncur","startTime":3180.22,"endTime":3182.89,"body":"internet and say, 'Oh, cool,"},{"speaker":"Aaron Moncur","startTime":3180.22,"endTime":3182.89,"body":"yeah, we could use these guys.'"},{"speaker":"Aaron Moncur","startTime":3183.25,"endTime":3184.69,"body":"Anything like that, that you can"},{"speaker":"Aaron Moncur","startTime":3183.25,"endTime":3184.69,"body":"share?"},{"speaker":"Reade Harpham","startTime":3184.69,"endTime":3187.93,"body":"Sure. Sure. Sure."},{"speaker":"Reade Harpham","startTime":3184.69,"endTime":3187.93,"body":"So, yeah, sleisenger research, I"},{"speaker":"Reade Harpham","startTime":3187.93,"endTime":3190.0899999999997,"body":"think it's I say it's"},{"speaker":"Reade Harpham","startTime":3187.93,"endTime":3190.0899999999997,"body":"Schlessinger Research, Elleni."},{"speaker":"Reade Harpham","startTime":3190.12,"endTime":3194.98,"body":"Research. We've used them three"},{"speaker":"Reade Harpham","startTime":3190.12,"endTime":3194.98,"body":"fieldwork, majors are all great"},{"speaker":"Reade Harpham","startTime":3194.98,"endTime":3197.23,"body":"recruiters that we have used."},{"speaker":"Reade Harpham","startTime":3194.98,"endTime":3197.23,"body":"And again, I'm just talking"},{"speaker":"Reade Harpham","startTime":3197.23,"endTime":3199.93,"body":"specifically from the research"},{"speaker":"Reade Harpham","startTime":3197.23,"endTime":3199.93,"body":"standpoint, but tying this back"},{"speaker":"Reade Harpham","startTime":3199.93,"endTime":3203.5299999999997,"body":"into the conversation, we have"},{"speaker":"Reade Harpham","startTime":3199.93,"endTime":3203.5299999999997,"body":"to find the right people who are"},{"speaker":"Reade Harpham","startTime":3203.5299999999997,"endTime":3206.7999999999997,"body":"going to be using these devices"},{"speaker":"Reade Harpham","startTime":3203.5299999999997,"endTime":3206.7999999999997,"body":"in the field. And these"},{"speaker":"Reade Harpham","startTime":3206.89,"endTime":3210.79,"body":"recruiting companies help us"},{"speaker":"Reade Harpham","startTime":3206.89,"endTime":3210.79,"body":"find those people, either in"},{"speaker":"Reade Harpham","startTime":3210.79,"endTime":3214.0299999999997,"body":"Columbus or nationally,"},{"speaker":"Reade Harpham","startTime":3210.79,"endTime":3214.0299999999997,"body":"globally, help us find the right"},{"speaker":"Reade Harpham","startTime":3214.0299999999997,"endTime":3218.3799999999997,"body":"people help us orchestrate, it's"},{"speaker":"Reade Harpham","startTime":3214.0299999999997,"endTime":3218.3799999999997,"body":"not an easy task to get nurses"},{"speaker":"Reade Harpham","startTime":3219.16,"endTime":3221.98,"body":"in Tokyo to come to a"},{"speaker":"Reade Harpham","startTime":3219.16,"endTime":3221.98,"body":"recruiting, you know, research"},{"speaker":"Reade Harpham","startTime":3221.98,"endTime":3224.89,"body":"facility in their spare time and"},{"speaker":"Reade Harpham","startTime":3221.98,"endTime":3224.89,"body":"run through a series of"},{"speaker":"Reade Harpham","startTime":3224.9199999999996,"endTime":3229.21,"body":"evaluative studies. But so we"},{"speaker":"Reade Harpham","startTime":3224.9199999999996,"endTime":3229.21,"body":"rely really heavily on these"},{"speaker":"Reade Harpham","startTime":3229.21,"endTime":3232.8999999999996,"body":"recruiting partners. You know,"},{"speaker":"Reade Harpham","startTime":3229.21,"endTime":3232.8999999999996,"body":"and it's, it might be a little"},{"speaker":"Reade Harpham","startTime":3232.8999999999996,"endTime":3235.8399999999997,"body":"bit out of scope, or out not out"},{"speaker":"Reade Harpham","startTime":3232.8999999999996,"endTime":3235.8399999999997,"body":"of scope, but out of Out of"},{"speaker":"Reade Harpham","startTime":3235.8399999999997,"endTime":3239.68,"body":"Frame for what a an engineering"},{"speaker":"Reade Harpham","startTime":3235.8399999999997,"endTime":3239.68,"body":"team might be thinking. But to"},{"speaker":"Reade Harpham","startTime":3239.68,"endTime":3242.5,"body":"recognize that, yeah, these are"},{"speaker":"Reade Harpham","startTime":3239.68,"endTime":3242.5,"body":"going to be used by specific"},{"speaker":"Reade Harpham","startTime":3242.5,"endTime":3245.41,"body":"people, and you, the engineer"},{"speaker":"Reade Harpham","startTime":3242.5,"endTime":3245.41,"body":"are very likely not the end"},{"speaker":"Reade Harpham","startTime":3245.41,"endTime":3248.5899999999997,"body":"user. And so you should really"},{"speaker":"Reade Harpham","startTime":3245.41,"endTime":3248.5899999999997,"body":"consider trying to find people"},{"speaker":"Reade Harpham","startTime":3248.5899999999997,"endTime":3251.47,"body":"who are your end user, if you"},{"speaker":"Reade Harpham","startTime":3248.5899999999997,"endTime":3251.47,"body":"don't have the, you know, if you"},{"speaker":"Reade Harpham","startTime":3251.47,"endTime":3254.8599999999997,"body":"don't have the luxury of"},{"speaker":"Reade Harpham","startTime":3251.47,"endTime":3254.8599999999997,"body":"internal experts, or clinical"},{"speaker":"Reade Harpham","startTime":3254.8599999999997,"endTime":3258.79,"body":"staff, or a pool of people"},{"speaker":"Reade Harpham","startTime":3254.8599999999997,"endTime":3258.79,"body":"around that aren't part of your"},{"speaker":"Reade Harpham","startTime":3258.79,"endTime":3261.46,"body":"company that are will give you"},{"speaker":"Reade Harpham","startTime":3258.79,"endTime":3261.46,"body":"critical feedback that you're"},{"speaker":"Reade Harpham","startTime":3261.46,"endTime":3264.58,"body":"going to need to go out and find"},{"speaker":"Reade Harpham","startTime":3261.46,"endTime":3264.58,"body":"actual users. And from my"},{"speaker":"Reade Harpham","startTime":3264.58,"endTime":3268.0899999999997,"body":"perspective, the work that I do,"},{"speaker":"Reade Harpham","startTime":3264.58,"endTime":3268.0899999999997,"body":"and my team I work with does"},{"speaker":"Reade Harpham","startTime":3269.2,"endTime":3273.31,"body":"recruiters as our that's a"},{"speaker":"Reade Harpham","startTime":3269.2,"endTime":3273.31,"body":"critical vendor for us. Because"},{"speaker":"Reade Harpham","startTime":3273.31,"endTime":3274.5699999999997,"body":"we have to find the right"},{"speaker":"Reade Harpham","startTime":3273.31,"endTime":3274.5699999999997,"body":"people."},{"speaker":"Aaron Moncur","startTime":3274.93,"endTime":3278.68,"body":"Awesome. I love"},{"speaker":"Aaron Moncur","startTime":3274.93,"endTime":3278.68,"body":"it. Okay, last question, what"},{"speaker":"Aaron Moncur","startTime":3278.68,"endTime":3283.12,"body":"are a few of the biggest"},{"speaker":"Aaron Moncur","startTime":3278.68,"endTime":3283.12,"body":"challenges that you encounter at"},{"speaker":"Aaron Moncur","startTime":3283.12,"endTime":3283.6,"body":"work?"},{"speaker":"Reade Harpham","startTime":3286.21,"endTime":3289.4199999999996,"body":"Lately, it's been"},{"speaker":"Reade Harpham","startTime":3286.21,"endTime":3289.4199999999996,"body":"actually been in work at work."},{"speaker":"Aaron Moncur","startTime":3290.2,"endTime":3292.27,"body":"Because of"},{"speaker":"Aaron Moncur","startTime":3290.2,"endTime":3292.27,"body":"isolation."},{"speaker":"Reade Harpham","startTime":3292.27,"endTime":3292.66,"body":"Yeah"},{"speaker":"Aaron Moncur","startTime":3292.72,"endTime":3293.9199999999996,"body":"Yeah, okay"},{"speaker":"Reade Harpham","startTime":3293.95,"endTime":3297.46,"body":"We have."},{"speaker":"Reade Harpham","startTime":3293.95,"endTime":3297.46,"body":"Actually, you know, we, I"},{"speaker":"Reade Harpham","startTime":3297.46,"endTime":3300.58,"body":"haven't been back in the office,"},{"speaker":"Reade Harpham","startTime":3297.46,"endTime":3300.58,"body":"I think once since since March"},{"speaker":"Reade Harpham","startTime":3300.6099999999997,"endTime":3305.6499999999996,"body":"11. We very quickly, I think"},{"speaker":"Reade Harpham","startTime":3300.6099999999997,"endTime":3305.6499999999996,"body":"quicker than we thought we could"},{"speaker":"Reade Harpham","startTime":3305.74,"endTime":3311.29,"body":"became virtual. And with by"},{"speaker":"Reade Harpham","startTime":3305.74,"endTime":3311.29,"body":"using things like whiteboard,"},{"speaker":"Reade Harpham","startTime":3311.5,"endTime":3315.25,"body":"and teams, and in all the"},{"speaker":"Reade Harpham","startTime":3311.5,"endTime":3315.25,"body":"virtual tools we have, we are"},{"speaker":"Reade Harpham","startTime":3315.2799999999997,"endTime":3319.2999999999997,"body":"fully operational, the people"},{"speaker":"Reade Harpham","startTime":3315.2799999999997,"endTime":3319.2999999999997,"body":"who need to be in the building"},{"speaker":"Reade Harpham","startTime":3319.2999999999997,"endTime":3322.7799999999997,"body":"to run the machines are right in"},{"speaker":"Reade Harpham","startTime":3319.2999999999997,"endTime":3322.7799999999997,"body":"the machines, they're there, and"},{"speaker":"Reade Harpham","startTime":3322.7799999999997,"endTime":3325.27,"body":"people who don't need to be"},{"speaker":"Reade Harpham","startTime":3322.7799999999997,"endTime":3325.27,"body":"there are not there, because we"},{"speaker":"Reade Harpham","startTime":3325.27,"endTime":3328.18,"body":"don't want to jeopardize their"},{"speaker":"Reade Harpham","startTime":3325.27,"endTime":3328.18,"body":"health, ultimately, the health"},{"speaker":"Reade Harpham","startTime":3328.18,"endTime":3331.69,"body":"of a company. So it's been"},{"speaker":"Reade Harpham","startTime":3328.18,"endTime":3331.69,"body":"difficult, it's been a little"},{"speaker":"Reade Harpham","startTime":3331.69,"endTime":3334.12,"body":"bit of adjustment, but I think,"},{"speaker":"Reade Harpham","startTime":3331.69,"endTime":3334.12,"body":"it's been actually kind of cool"},{"speaker":"Reade Harpham","startTime":3334.12,"endTime":3338.7999999999997,"body":"to see how we are turning into a"},{"speaker":"Reade Harpham","startTime":3334.12,"endTime":3338.7999999999997,"body":"virtual company that hopefully"},{"speaker":"Reade Harpham","startTime":3338.7999999999997,"endTime":3341.56,"body":"will change soon it will be able"},{"speaker":"Reade Harpham","startTime":3338.7999999999997,"endTime":3341.56,"body":"to get back as as a team and but"},{"speaker":"Reade Harpham","startTime":3341.71,"endTime":3344.41,"body":"it's sort of forever changed,"},{"speaker":"Reade Harpham","startTime":3341.71,"endTime":3344.41,"body":"that we're gonna be able to work"},{"speaker":"Reade Harpham","startTime":3344.41,"endTime":3347.98,"body":"differently. And that's great. A"},{"speaker":"Reade Harpham","startTime":3344.41,"endTime":3347.98,"body":"lot of our a lot of our clients"},{"speaker":"Reade Harpham","startTime":3347.98,"endTime":3350.77,"body":"are in the same boat. And so"},{"speaker":"Reade Harpham","startTime":3347.98,"endTime":3350.77,"body":"we're not unique in this space."},{"speaker":"Reade Harpham","startTime":3350.77,"endTime":3352.6,"body":"So we're all sharing the same"},{"speaker":"Reade Harpham","startTime":3350.77,"endTime":3352.6,"body":"things going through the same"},{"speaker":"Reade Harpham","startTime":3352.6,"endTime":3355.69,"body":"things at the same time. I think"},{"speaker":"Reade Harpham","startTime":3352.6,"endTime":3355.69,"body":"another thing just from a"},{"speaker":"Reade Harpham","startTime":3355.69,"endTime":3359.5899999999997,"body":"business perspective is the ever"},{"speaker":"Reade Harpham","startTime":3355.69,"endTime":3359.5899999999997,"body":"changing economy and what's you"},{"speaker":"Reade Harpham","startTime":3359.5899999999997,"endTime":3362.74,"body":"know, what's happening? And as"},{"speaker":"Reade Harpham","startTime":3359.5899999999997,"endTime":3362.74,"body":"the market goes down, our"},{"speaker":"Reade Harpham","startTime":3362.74,"endTime":3367.24,"body":"clients going to, are they going"},{"speaker":"Reade Harpham","startTime":3362.74,"endTime":3367.24,"body":"to jettison their internal R\u0026D"},{"speaker":"Reade Harpham","startTime":3367.24,"endTime":3369.8199999999997,"body":"teams and rely more on"},{"speaker":"Reade Harpham","startTime":3367.24,"endTime":3369.8199999999997,"body":"consultants are they going to"},{"speaker":"Reade Harpham","startTime":3370.27,"endTime":3373.81,"body":"lock down and say, 'We want to"},{"speaker":"Reade Harpham","startTime":3370.27,"endTime":3373.81,"body":"keep our own people let's you"},{"speaker":"Reade Harpham","startTime":3373.81,"endTime":3378.31,"body":"know, we're gonna not use any"},{"speaker":"Reade Harpham","startTime":3373.81,"endTime":3378.31,"body":"more consultants. Understanding"},{"speaker":"Reade Harpham","startTime":3378.31,"endTime":3380.8599999999997,"body":"that you understand be able to"},{"speaker":"Reade Harpham","startTime":3378.31,"endTime":3380.8599999999997,"body":"navigate that landscape It's"},{"speaker":"Reade Harpham","startTime":3380.8599999999997,"endTime":3385.7799999999997,"body":"important and a challenge that"},{"speaker":"Reade Harpham","startTime":3380.8599999999997,"endTime":3385.7799999999997,"body":"we see. And you know, the other"},{"speaker":"Reade Harpham","startTime":3387.1299999999997,"endTime":3388.66,"body":"one that we just talked about"},{"speaker":"Reade Harpham","startTime":3387.1299999999997,"endTime":3388.66,"body":"the other day is the whole"},{"speaker":"Reade Harpham","startTime":3388.66,"endTime":3392.02,"body":"notion of now, now with this"},{"speaker":"Reade Harpham","startTime":3388.66,"endTime":3392.02,"body":"whole post COVID world, or not"},{"speaker":"Reade Harpham","startTime":3392.02,"endTime":3396.49,"body":"post COVID. But post everybody"},{"speaker":"Reade Harpham","startTime":3392.02,"endTime":3396.49,"body":"locked down for COVID? How do"},{"speaker":"Reade Harpham","startTime":3396.49,"endTime":3398.83,"body":"we, how do we engage with our"},{"speaker":"Reade Harpham","startTime":3396.49,"endTime":3398.83,"body":"clients? How do we, how do we?"},{"speaker":"Reade Harpham","startTime":3400.45,"endTime":3403.06,"body":"How do we meet new clients,"},{"speaker":"Reade Harpham","startTime":3400.45,"endTime":3403.06,"body":"trade shows, and those things"},{"speaker":"Reade Harpham","startTime":3403.06,"endTime":3405.1,"body":"are pretty much dead for the"},{"speaker":"Reade Harpham","startTime":3403.06,"endTime":3405.1,"body":"next couple of years. So what"},{"speaker":"Reade Harpham","startTime":3405.1,"endTime":3407.2,"body":"are we going to do in from a"},{"speaker":"Reade Harpham","startTime":3405.1,"endTime":3407.2,"body":"virtual standpoint, to be able"},{"speaker":"Reade Harpham","startTime":3407.2,"endTime":3410.68,"body":"to introduce ourselves and get"},{"speaker":"Reade Harpham","startTime":3407.2,"endTime":3410.68,"body":"people to know who we are, and"},{"speaker":"Reade Harpham","startTime":3410.68,"endTime":3415.45,"body":"why we do things and how we can"},{"speaker":"Reade Harpham","startTime":3410.68,"endTime":3415.45,"body":"help them. So those are some of"},{"speaker":"Reade Harpham","startTime":3415.45,"endTime":3417.8199999999997,"body":"the things that you sort of chew"},{"speaker":"Reade Harpham","startTime":3415.45,"endTime":3417.8199999999997,"body":"on as you're, as you're kind of"},{"speaker":"Reade Harpham","startTime":3417.8199999999997,"endTime":3422.77,"body":"going through your day. The"},{"speaker":"Reade Harpham","startTime":3417.8199999999997,"endTime":3422.77,"body":"other thing, another thing that"},{"speaker":"Reade Harpham","startTime":3422.77,"endTime":3427.2999999999997,"body":"we that we think about PD is is"},{"speaker":"Reade Harpham","startTime":3422.77,"endTime":3427.2999999999997,"body":"like we talked about a little"},{"speaker":"Reade Harpham","startTime":3427.2999999999997,"endTime":3431.35,"body":"earlier, how do you how do you"},{"speaker":"Reade Harpham","startTime":3427.2999999999997,"endTime":3431.35,"body":"find talent, keep them, keep"},{"speaker":"Reade Harpham","startTime":3431.35,"endTime":3435.52,"body":"them happy, allow them to do"},{"speaker":"Reade Harpham","startTime":3431.35,"endTime":3435.52,"body":"great things. And now, you"},{"speaker":"Reade Harpham","startTime":3435.52,"endTime":3438.1299999999997,"body":"overlay the notion of, we're not"},{"speaker":"Reade Harpham","startTime":3435.52,"endTime":3438.1299999999997,"body":"all in the same building at the"},{"speaker":"Reade Harpham","startTime":3438.1299999999997,"endTime":3441.6699999999996,"body":"same time, there is a cultural"},{"speaker":"Reade Harpham","startTime":3438.1299999999997,"endTime":3441.6699999999996,"body":"aspect of that, that's going to"},{"speaker":"Reade Harpham","startTime":3441.6699999999996,"endTime":3443.95,"body":"be diminished a little bit, I'm"},{"speaker":"Reade Harpham","startTime":3441.6699999999996,"endTime":3443.95,"body":"not going to say it's going to"},{"speaker":"Reade Harpham","startTime":3443.95,"endTime":3448.0,"body":"be going going away. But you"},{"speaker":"Reade Harpham","startTime":3443.95,"endTime":3448.0,"body":"know, I do have a little bit of"},{"speaker":"Reade Harpham","startTime":3448.0,"endTime":3450.8799999999997,"body":"worry about people, the social"},{"speaker":"Reade Harpham","startTime":3448.0,"endTime":3450.8799999999997,"body":"people who need that energy of"},{"speaker":"Reade Harpham","startTime":3450.8799999999997,"endTime":3454.06,"body":"others in a time when you can't,"},{"speaker":"Reade Harpham","startTime":3450.8799999999997,"endTime":3454.06,"body":"is that going to help you know"},{"speaker":"Reade Harpham","startTime":3454.0899999999997,"endTime":3458.7999999999997,"body":"that you have impacts on him. So"},{"speaker":"Reade Harpham","startTime":3454.0899999999997,"endTime":3458.7999999999997,"body":"you know, but again, the the"},{"speaker":"Reade Harpham","startTime":3458.7999999999997,"endTime":3461.0499999999997,"body":"beauty that I am seeing or have"},{"speaker":"Reade Harpham","startTime":3458.7999999999997,"endTime":3461.0499999999997,"body":"seen over the past five years of"},{"speaker":"Reade Harpham","startTime":3461.0499999999997,"endTime":3464.14,"body":"PD is that we are rather"},{"speaker":"Reade Harpham","startTime":3461.0499999999997,"endTime":3464.14,"body":"organic, and how we operate, so"},{"speaker":"Reade Harpham","startTime":3464.47,"endTime":3468.0699999999997,"body":"we can kind of roll with the"},{"speaker":"Reade Harpham","startTime":3464.47,"endTime":3468.0699999999997,"body":"punches as we go. We also"},{"speaker":"Reade Harpham","startTime":3468.0699999999997,"endTime":3470.98,"body":"maintain consumer industrial and"},{"speaker":"Reade Harpham","startTime":3468.0699999999997,"endTime":3470.98,"body":"medical business lines or"},{"speaker":"Reade Harpham","startTime":3470.98,"endTime":3474.46,"body":"business units, if you will, we"},{"speaker":"Reade Harpham","startTime":3470.98,"endTime":3474.46,"body":"focus on those three areas. So"},{"speaker":"Reade Harpham","startTime":3474.46,"endTime":3477.73,"body":"when one is up and the others"},{"speaker":"Reade Harpham","startTime":3474.46,"endTime":3477.73,"body":"down, we're okay, when one maybe"},{"speaker":"Reade Harpham","startTime":3477.73,"endTime":3480.3399999999997,"body":"recedes a little bit, we could"},{"speaker":"Reade Harpham","startTime":3477.73,"endTime":3480.3399999999997,"body":"push that energy into another"},{"speaker":"Reade Harpham","startTime":3480.3399999999997,"endTime":3484.33,"body":"one. You know, we, in the past,"},{"speaker":"Reade Harpham","startTime":3480.3399999999997,"endTime":3484.33,"body":"we, for example, have a lot of"},{"speaker":"Reade Harpham","startTime":3484.33,"endTime":3488.2599999999998,"body":"experience in a consumer product"},{"speaker":"Reade Harpham","startTime":3484.33,"endTime":3488.2599999999998,"body":"design of hand tools. Well, you"},{"speaker":"Reade Harpham","startTime":3488.2599999999998,"endTime":3490.54,"body":"know, if that, if that"},{"speaker":"Reade Harpham","startTime":3488.2599999999998,"endTime":3490.54,"body":"diminishes, then we can probably"},{"speaker":"Reade Harpham","startTime":3490.54,"endTime":3494.2,"body":"move into and we'll probably"},{"speaker":"Reade Harpham","startTime":3490.54,"endTime":3494.2,"body":"move into more industrial and"},{"speaker":"Reade Harpham","startTime":3494.2,"endTime":3497.29,"body":"medical design of hand tools,"},{"speaker":"Reade Harpham","startTime":3494.2,"endTime":3497.29,"body":"because people in those spaces,"},{"speaker":"Reade Harpham","startTime":3497.5899999999997,"endTime":3500.0499999999997,"body":"need hand tools. And we have"},{"speaker":"Reade Harpham","startTime":3497.5899999999997,"endTime":3500.0499999999997,"body":"expertise in design, development"},{"speaker":"Reade Harpham","startTime":3500.0499999999997,"endTime":3503.71,"body":"of hand tools. So just kind of a"},{"speaker":"Reade Harpham","startTime":3500.0499999999997,"endTime":3503.71,"body":"matter of staying up on the"},{"speaker":"Reade Harpham","startTime":3503.71,"endTime":3506.47,"body":"current environment where we"},{"speaker":"Reade Harpham","startTime":3503.71,"endTime":3506.47,"body":"think things are going and being"},{"speaker":"Reade Harpham","startTime":3506.47,"endTime":3509.77,"body":"able to put energy to see as"},{"speaker":"Reade Harpham","startTime":3506.47,"endTime":3509.77,"body":"this makes sense to put some"},{"speaker":"Reade Harpham","startTime":3509.77,"endTime":3513.04,"body":"people here and you know, like"},{"speaker":"Reade Harpham","startTime":3509.77,"endTime":3513.04,"body":"Eddie, it makes sense to, you"},{"speaker":"Reade Harpham","startTime":3513.04,"endTime":3516.1299999999997,"body":"know, to follow Eddie's path"},{"speaker":"Reade Harpham","startTime":3513.04,"endTime":3516.1299999999997,"body":"when it comes to sound design."},{"speaker":"Reade Harpham","startTime":3516.1299999999997,"endTime":3518.74,"body":"And yeah, it does. And"},{"speaker":"Reade Harpham","startTime":3516.1299999999997,"endTime":3518.74,"body":"something's working, something's"},{"speaker":"Reade Harpham","startTime":3518.74,"endTime":3518.9199999999996,"body":"out."},{"speaker":"Aaron Moncur","startTime":3519.16,"endTime":3522.43,"body":"Yeah. Well, I love"},{"speaker":"Aaron Moncur","startTime":3519.16,"endTime":3522.43,"body":"it. Some some companies, I"},{"speaker":"Aaron Moncur","startTime":3522.43,"endTime":3525.25,"body":"think, probably was, like you"},{"speaker":"Aaron Moncur","startTime":3522.43,"endTime":3525.25,"body":"said, right, you have to have"},{"speaker":"Aaron Moncur","startTime":3525.25,"endTime":3528.0699999999997,"body":"the right people, some companies"},{"speaker":"Aaron Moncur","startTime":3525.25,"endTime":3528.0699999999997,"body":"are not going to be able to work"},{"speaker":"Aaron Moncur","startTime":3528.0699999999997,"endTime":3533.3199999999997,"body":"in such a kind of free flowing"},{"speaker":"Aaron Moncur","startTime":3528.0699999999997,"endTime":3533.3199999999997,"body":"organic matter. But I love that."},{"speaker":"Aaron Moncur","startTime":3533.3199999999997,"endTime":3536.1099999999997,"body":"I mean, that to me, that that's"},{"speaker":"Aaron Moncur","startTime":3533.3199999999997,"endTime":3536.1099999999997,"body":"the kind of place where that's"},{"speaker":"Aaron Moncur","startTime":3536.1099999999997,"endTime":3540.58,"body":"my happy place. Right? Well,"},{"speaker":"Aaron Moncur","startTime":3536.1099999999997,"endTime":3540.58,"body":"Happy Gilmore. Right. All right."},{"speaker":"Aaron Moncur","startTime":3540.58,"endTime":3542.62,"body":"Well, Reid, how can people get"},{"speaker":"Aaron Moncur","startTime":3540.58,"endTime":3542.62,"body":"ahold of you?"},{"speaker":"Reade Harpham","startTime":3544.18,"endTime":3546.6699999999996,"body":"So probably the"},{"speaker":"Reade Harpham","startTime":3544.18,"endTime":3546.6699999999996,"body":"the easiest way, you can send an"},{"speaker":"Reade Harpham","startTime":3546.6699999999996,"endTime":3550.06,"body":"email to me directly at"},{"speaker":"Reade Harpham","startTime":3546.6699999999996,"endTime":3550.06,"body":"priority. So my email addresses"},{"speaker":"Reade Harpham","startTime":3550.0899999999997,"endTime":3555.3399999999997,"body":"rharpham @ at priority designs,"},{"speaker":"Reade Harpham","startTime":3550.0899999999997,"endTime":3555.3399999999997,"body":"comm. And or you can just go to"},{"speaker":"Reade Harpham","startTime":3555.3399999999997,"endTime":3558.97,"body":"LinkedIn, find me on LinkedIn,"},{"speaker":"Reade Harpham","startTime":3555.3399999999997,"endTime":3558.97,"body":"send me a message. I'm sitting"},{"speaker":"Reade Harpham","startTime":3558.97,"endTime":3561.19,"body":"on my computer eight hours a"},{"speaker":"Reade Harpham","startTime":3558.97,"endTime":3561.19,"body":"day. So I'm sure I will see it."},{"speaker":"Reade Harpham","startTime":3561.6699999999996,"endTime":3564.5499999999997,"body":"It'll pop up on my screen. But"},{"speaker":"Reade Harpham","startTime":3561.6699999999996,"endTime":3564.5499999999997,"body":"yeah, anybody has any questions"},{"speaker":"Reade Harpham","startTime":3564.5499999999997,"endTime":3566.8599999999997,"body":"or wants to learn more, I'm"},{"speaker":"Reade Harpham","startTime":3564.5499999999997,"endTime":3566.8599999999997,"body":"happy to happy to talk in more"},{"speaker":"Reade Harpham","startTime":3566.8599999999997,"endTime":3567.2799999999997,"body":"detail."},{"speaker":"Aaron Moncur","startTime":3567.52,"endTime":3570.16,"body":"Fantastic,"},{"speaker":"Aaron Moncur","startTime":3567.52,"endTime":3570.16,"body":"fantastic. Well, I, I've done"},{"speaker":"Aaron Moncur","startTime":3570.16,"endTime":3574.8399999999997,"body":"about, I don't know, 25 or 30 of"},{"speaker":"Aaron Moncur","startTime":3570.16,"endTime":3574.8399999999997,"body":"these podcasts so far. And there"},{"speaker":"Aaron Moncur","startTime":3574.8399999999997,"endTime":3577.81,"body":"have been a couple where I felt"},{"speaker":"Aaron Moncur","startTime":3574.8399999999997,"endTime":3577.81,"body":"like there was just this really"},{"speaker":"Aaron Moncur","startTime":3577.81,"endTime":3581.35,"body":"good flow of energy back and"},{"speaker":"Aaron Moncur","startTime":3577.81,"endTime":3581.35,"body":"forth. And for me, personally,"},{"speaker":"Aaron Moncur","startTime":3581.5299999999997,"endTime":3583.96,"body":"you might feel completely"},{"speaker":"Aaron Moncur","startTime":3581.5299999999997,"endTime":3583.96,"body":"differently. But this has been"},{"speaker":"Aaron Moncur","startTime":3583.96,"endTime":3586.93,"body":"one of them for sure. I've"},{"speaker":"Aaron Moncur","startTime":3583.96,"endTime":3586.93,"body":"really, really enjoyed hearing"},{"speaker":"Aaron Moncur","startTime":3586.93,"endTime":3590.8599999999997,"body":"about your experiences and about"},{"speaker":"Aaron Moncur","startTime":3586.93,"endTime":3590.8599999999997,"body":"how PD works and operates and"},{"speaker":"Aaron Moncur","startTime":3590.8599999999997,"endTime":3594.5499999999997,"body":"just the whole thing was just a"},{"speaker":"Aaron Moncur","startTime":3590.8599999999997,"endTime":3594.5499999999997,"body":"complete pleasure for me. So"},{"speaker":"Aaron Moncur","startTime":3594.5499999999997,"endTime":3595.96,"body":"thank you so much, Reid."},{"speaker":"Reade Harpham","startTime":3596.439,"endTime":3598.509,"body":"Thank you"},{"speaker":"Reade Harpham","startTime":3596.439,"endTime":3598.509,"body":"appreciate I agree. It's, it's"},{"speaker":"Reade Harpham","startTime":3598.5389999999998,"endTime":3601.959,"body":"it's nice to have sort of this"},{"speaker":"Reade Harpham","startTime":3598.5389999999998,"endTime":3601.959,"body":"common common theme and have an"},{"speaker":"Reade Harpham","startTime":3601.959,"endTime":3604.5389999999998,"body":"open discussion about it. So"},{"speaker":"Reade Harpham","startTime":3601.959,"endTime":3604.5389999999998,"body":"yeah, technical issues aside on"},{"speaker":"Reade Harpham","startTime":3604.5389999999998,"endTime":3608.019,"body":"my on my end, I appreciate your"},{"speaker":"Reade Harpham","startTime":3604.5389999999998,"endTime":3608.019,"body":"patience. I appreciate the"},{"speaker":"Reade Harpham","startTime":3608.049,"endTime":3608.859,"body":"appreciate the opportunity."},{"speaker":"Aaron Moncur","startTime":3609.5499999999997,"endTime":3612.3399999999997,"body":"Absolutely. Well,"},{"speaker":"Aaron Moncur","startTime":3609.5499999999997,"endTime":3612.3399999999997,"body":"that's it for this episode of"},{"speaker":"Aaron Moncur","startTime":3612.3399999999997,"endTime":3614.3199999999997,"body":"Being An Engineer, tune in next"},{"speaker":"Aaron Moncur","startTime":3612.3399999999997,"endTime":3614.3199999999997,"body":"time."},{"speaker":"Aaron Moncur","startTime":3617.85,"endTime":3621.8399999999997,"body":"I'm Aaron Moncur, Founder of"},{"speaker":"Aaron Moncur","startTime":3617.85,"endTime":3621.8399999999997,"body":"Pipeline Design \u0026 Engineering."},{"speaker":"Aaron Moncur","startTime":3622.2599999999998,"endTime":3624.45,"body":"If you liked what you heard"},{"speaker":"Aaron Moncur","startTime":3622.2599999999998,"endTime":3624.45,"body":"today, please leave us a"},{"speaker":"Aaron Moncur","startTime":3624.45,"endTime":3628.6499999999996,"body":"positive review. It really helps"},{"speaker":"Aaron Moncur","startTime":3624.45,"endTime":3628.6499999999996,"body":"other people find the show. To"},{"speaker":"Aaron Moncur","startTime":3628.6499999999996,"endTime":3631.29,"body":"learn how your engineering team"},{"speaker":"Aaron Moncur","startTime":3628.6499999999996,"endTime":3631.29,"body":"can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3631.29,"endTime":3635.7,"body":"expertise in developing turnkey"},{"speaker":"Aaron Moncur","startTime":3631.29,"endTime":3635.7,"body":"custom test fixtures, automated"},{"speaker":"Aaron Moncur","startTime":3635.7,"endTime":3638.7599999999998,"body":"equipment and product design,"},{"speaker":"Aaron Moncur","startTime":3635.7,"endTime":3638.7599999999998,"body":"visit us at"},{"speaker":"Aaron Moncur","startTime":3639.0,"endTime":3643.3199999999997,"body":"testfixturedesign.com Thanks for"},{"speaker":"Aaron Moncur","startTime":3639.0,"endTime":3643.3199999999997,"body":"listening."}]}