{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.78,"endTime":4.2,"body":"The Being an Engineer"},{"speaker":"Presenter","startTime":0.78,"endTime":4.2,"body":"Podcast is a repository for"},{"speaker":"Presenter","startTime":4.2,"endTime":7.38,"body":"industry knowledge and a tool"},{"speaker":"Presenter","startTime":4.2,"endTime":7.38,"body":"through which engineers learn"},{"speaker":"Presenter","startTime":7.38,"endTime":11.43,"body":"about and connect with relevant"},{"speaker":"Presenter","startTime":7.38,"endTime":11.43,"body":"companies, technologies, people,"},{"speaker":"Presenter","startTime":11.43,"endTime":15.39,"body":"resources, and opportunities."},{"speaker":"Presenter","startTime":11.43,"endTime":15.39,"body":"Enjoy the show."},{"speaker":"Caden Damiano","startTime":15.84,"endTime":18.0,"body":"Honestly, these"},{"speaker":"Caden Damiano","startTime":15.84,"endTime":18.0,"body":"like thought leaders, they they"},{"speaker":"Caden Damiano","startTime":18.0,"endTime":21.42,"body":"want to help. 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They're totally"},{"speaker":"Caden Damiano","startTime":30.15,"endTime":31.17,"body":"happy on the podcast."},{"speaker":"Aaron Moncur","startTime":44.47,"endTime":46.57,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":44.47,"endTime":46.57,"body":"to the Being an Engineer"},{"speaker":"Aaron Moncur","startTime":46.57,"endTime":51.7,"body":"Podcast. Our guest today is"},{"speaker":"Aaron Moncur","startTime":46.57,"endTime":51.7,"body":"Caden Damiano who is a user"},{"speaker":"Aaron Moncur","startTime":51.7,"endTime":56.56,"body":"experience designer working in"},{"speaker":"Aaron Moncur","startTime":51.7,"endTime":56.56,"body":"digital mediums. Caden has this"},{"speaker":"Aaron Moncur","startTime":56.56,"endTime":60.28,"body":"to say about himself, which I"},{"speaker":"Aaron Moncur","startTime":56.56,"endTime":60.28,"body":"really like. 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Just talk about how I get"},{"speaker":"Caden Damiano","startTime":265.09,"endTime":267.16,"body":"better at making products that"},{"speaker":"Caden Damiano","startTime":265.09,"endTime":267.16,"body":"people love."},{"speaker":"Aaron Moncur","startTime":268.03,"endTime":270.64,"body":"One thing that"},{"speaker":"Aaron Moncur","startTime":268.03,"endTime":270.64,"body":"struck me as I was looking"},{"speaker":"Aaron Moncur","startTime":270.64,"endTime":274.6,"body":"through your LinkedIn profile"},{"speaker":"Aaron Moncur","startTime":270.64,"endTime":274.6,"body":"was that it seems to me you are"},{"speaker":"Aaron Moncur","startTime":274.6,"endTime":279.7,"body":"a voracious learner, that you"},{"speaker":"Aaron Moncur","startTime":274.6,"endTime":279.7,"body":"just seize every opportunity to"},{"speaker":"Aaron Moncur","startTime":279.7,"endTime":283.45,"body":"learn something. You talked a"},{"speaker":"Aaron Moncur","startTime":279.7,"endTime":283.45,"body":"little bit about about your"},{"speaker":"Aaron Moncur","startTime":283.45,"endTime":287.86,"body":"formal educational background."},{"speaker":"Aaron Moncur","startTime":283.45,"endTime":287.86,"body":"What what other avenues Have you"},{"speaker":"Aaron Moncur","startTime":287.86,"endTime":291.19,"body":"gone down to supplement that"},{"speaker":"Aaron Moncur","startTime":287.86,"endTime":291.19,"body":"formal education?"},{"speaker":"Caden Damiano","startTime":292.03,"endTime":300.97,"body":"Yeah, so one of"},{"speaker":"Caden Damiano","startTime":292.03,"endTime":300.97,"body":"so a lot of people I always try"},{"speaker":"Caden Damiano","startTime":300.97,"endTime":306.25,"body":"to tell people this when they're"},{"speaker":"Caden Damiano","startTime":300.97,"endTime":306.25,"body":"looking at, planning, like their"},{"speaker":"Caden Damiano","startTime":306.25,"endTime":309.88,"body":"ambitions and stuff like that in"},{"speaker":"Caden Damiano","startTime":306.25,"endTime":309.88,"body":"their careers, is to realize,"},{"speaker":"Caden Damiano","startTime":309.88,"endTime":312.79,"body":"like, where you got lucky in"},{"speaker":"Caden Damiano","startTime":309.88,"endTime":312.79,"body":"life, like, what the"},{"speaker":"Caden Damiano","startTime":312.79,"endTime":315.25,"body":"circumstances you were born,"},{"speaker":"Caden Damiano","startTime":312.79,"endTime":315.25,"body":"like, who you have access to and"},{"speaker":"Caden Damiano","startTime":315.25,"endTime":319.84,"body":"stuff, and some people have"},{"speaker":"Caden Damiano","startTime":315.25,"endTime":319.84,"body":"access to trust funds and money."},{"speaker":"Caden Damiano","startTime":320.2,"endTime":325.0,"body":"And dark. Yeah, like Tony Stark"},{"speaker":"Caden Damiano","startTime":320.2,"endTime":325.0,"body":"that, it'd be let's be honest"},{"speaker":"Caden Damiano","startTime":325.0,"endTime":330.58,"body":"here, he didn't, he didn't, he"},{"speaker":"Caden Damiano","startTime":325.0,"endTime":330.58,"body":"didn't earn it. But there are"},{"speaker":"Caden Damiano","startTime":330.58,"endTime":333.85,"body":"also people that have like"},{"speaker":"Caden Damiano","startTime":330.58,"endTime":333.85,"body":"really great networks, like"},{"speaker":"Caden Damiano","startTime":333.85,"endTime":337.69,"body":"their dad knows a lot of people."},{"speaker":"Caden Damiano","startTime":333.85,"endTime":337.69,"body":"For me, I just inherited my"},{"speaker":"Caden Damiano","startTime":337.69,"endTime":342.73,"body":"dad's audible account, and he"},{"speaker":"Caden Damiano","startTime":337.69,"endTime":342.73,"body":"buys a ton of books. 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It's, I mean,"},{"speaker":"Aaron Moncur","startTime":476.59,"endTime":479.8,"body":"Steve Martin was on there,"},{"speaker":"Aaron Moncur","startTime":476.59,"endTime":479.8,"body":"teaching comedy, like, it's just"},{"speaker":"Aaron Moncur","startTime":479.8,"endTime":481.9,"body":"so many different things you can"},{"speaker":"Aaron Moncur","startTime":479.8,"endTime":481.9,"body":"learn."},{"speaker":"Caden Damiano","startTime":526.22,"endTime":528.95,"body":"Yeah, and it's"},{"speaker":"Caden Damiano","startTime":526.22,"endTime":528.95,"body":"just, that's what I like about"},{"speaker":"Caden Damiano","startTime":528.95,"endTime":532.31,"body":"it. When I'm doing personal"},{"speaker":"Caden Damiano","startTime":528.95,"endTime":532.31,"body":"development. I like to keep my"},{"speaker":"Caden Damiano","startTime":532.31,"endTime":535.9100000000001,"body":"product design education to the"},{"speaker":"Caden Damiano","startTime":532.31,"endTime":535.9100000000001,"body":"podcast, and maybe some books."},{"speaker":"Caden Damiano","startTime":536.36,"endTime":541.31,"body":"But I really think having like a"},{"speaker":"Caden Damiano","startTime":536.36,"endTime":541.31,"body":"broad liberal arts background,"},{"speaker":"Caden Damiano","startTime":541.31,"endTime":546.98,"body":"where you're learning about"},{"speaker":"Caden Damiano","startTime":541.31,"endTime":546.98,"body":"writing and math and cooking and"},{"speaker":"Caden Damiano","startTime":547.19,"endTime":551.27,"body":"gives you a more holistic view"},{"speaker":"Caden Damiano","startTime":547.19,"endTime":551.27,"body":"on the world, which actually"},{"speaker":"Caden Damiano","startTime":551.27,"endTime":556.19,"body":"makes you a better engineer"},{"speaker":"Caden Damiano","startTime":551.27,"endTime":556.19,"body":"designer. Because what I've"},{"speaker":"Caden Damiano","startTime":556.19,"endTime":559.7,"body":"learned about architecture, like"},{"speaker":"Caden Damiano","startTime":556.19,"endTime":559.7,"body":"physical building design has"},{"speaker":"Caden Damiano","startTime":559.7,"endTime":562.49,"body":"helped me become a better"},{"speaker":"Caden Damiano","startTime":559.7,"endTime":562.49,"body":"digital product designer, and"},{"speaker":"Caden Damiano","startTime":562.6099999999999,"endTime":565.94,"body":"vice versa. And then, Steve"},{"speaker":"Caden Damiano","startTime":562.6099999999999,"endTime":565.94,"body":"Martin's comedy course taught me"},{"speaker":"Caden Damiano","startTime":565.94,"endTime":569.8699999999999,"body":"how to interact with my co"},{"speaker":"Caden Damiano","startTime":565.94,"endTime":569.8699999999999,"body":"workers better and be better at"},{"speaker":"Caden Damiano","startTime":569.8699999999999,"endTime":571.3399999999999,"body":"telling stories and yeah"},{"speaker":"Aaron Moncur","startTime":572.03,"endTime":575.24,"body":"Very cool. So tell"},{"speaker":"Aaron Moncur","startTime":572.03,"endTime":575.24,"body":"me a little bit more about your"},{"speaker":"Aaron Moncur","startTime":575.24,"endTime":578.1500000000001,"body":"podcast, The Way of Product"},{"speaker":"Aaron Moncur","startTime":575.24,"endTime":578.1500000000001,"body":"Design, how did you get into"},{"speaker":"Aaron Moncur","startTime":578.1500000000001,"endTime":578.9000000000001,"body":"podcasting?"},{"speaker":"Caden Damiano","startTime":580.73,"endTime":584.3,"body":"So I started in"},{"speaker":"Caden Damiano","startTime":580.73,"endTime":584.3,"body":"my last year college with a"},{"speaker":"Caden Damiano","startTime":584.3,"endTime":587.6600000000001,"body":"friend Cam Sackett, who is a"},{"speaker":"Caden Damiano","startTime":584.3,"endTime":587.6600000000001,"body":"very talented designer, he works"},{"speaker":"Caden Damiano","startTime":587.6600000000001,"endTime":590.9000000000001,"body":"for a couple, a very well known"},{"speaker":"Caden Damiano","startTime":587.6600000000001,"endTime":590.9000000000001,"body":"agencies Reform Collective and"},{"speaker":"Caden Damiano","startTime":590.9000000000001,"endTime":596.1199999999999,"body":"Rally Interactive. And they work"},{"speaker":"Caden Damiano","startTime":590.9000000000001,"endTime":596.1199999999999,"body":"on some of the probably some of"},{"speaker":"Caden Damiano","startTime":596.1199999999999,"endTime":598.6700000000001,"body":"the coolest, like digital"},{"speaker":"Caden Damiano","startTime":596.1199999999999,"endTime":598.6700000000001,"body":"experiences for big companies"},{"speaker":"Caden Damiano","startTime":598.6700000000001,"endTime":608.1199999999999,"body":"like Toyota and stuff like that."},{"speaker":"Caden Damiano","startTime":598.6700000000001,"endTime":608.1199999999999,"body":"And the the impetus for it was"},{"speaker":"Caden Damiano","startTime":608.1199999999999,"endTime":611.6600000000001,"body":"we were networking, we realized"},{"speaker":"Caden Damiano","startTime":608.1199999999999,"endTime":611.6600000000001,"body":"really quick that the degree"},{"speaker":"Caden Damiano","startTime":611.6600000000001,"endTime":615.47,"body":"wasn't going to give us a job,"},{"speaker":"Caden Damiano","startTime":611.6600000000001,"endTime":615.47,"body":"unfortunately, because of how"},{"speaker":"Caden Damiano","startTime":615.56,"endTime":620.3599999999999,"body":"competitive it is to get into"},{"speaker":"Caden Damiano","startTime":615.56,"endTime":620.3599999999999,"body":"design and hiring junior"},{"speaker":"Caden Damiano","startTime":620.3900000000001,"endTime":626.4200000000001,"body":"designers is very risky. So it's"},{"speaker":"Caden Damiano","startTime":620.3900000000001,"endTime":626.4200000000001,"body":"very, like hard to break in."},{"speaker":"Caden Damiano","startTime":626.45,"endTime":629.96,"body":"It's like, we thought a bit like"},{"speaker":"Caden Damiano","startTime":626.45,"endTime":629.96,"body":"acting like you have to break in"},{"speaker":"Caden Damiano","startTime":629.96,"endTime":633.3199999999999,"body":"yeah, make your own things. So a"},{"speaker":"Caden Damiano","startTime":629.96,"endTime":633.3199999999999,"body":"lot of it is relationships,"},{"speaker":"Caden Damiano","startTime":633.71,"endTime":636.74,"body":"being visible in the community."},{"speaker":"Caden Damiano","startTime":633.71,"endTime":636.74,"body":"And we just wanted to meet as"},{"speaker":"Caden Damiano","startTime":636.74,"endTime":640.6099999999999,"body":"many directors and like leaders"},{"speaker":"Caden Damiano","startTime":636.74,"endTime":640.6099999999999,"body":"of design as possible to learn"},{"speaker":"Caden Damiano","startTime":640.6099999999999,"endTime":645.8,"body":"from them, a steep learning"},{"speaker":"Caden Damiano","startTime":640.6099999999999,"endTime":645.8,"body":"curve and we found out that if"},{"speaker":"Caden Damiano","startTime":645.8,"endTime":648.56,"body":"we just ask them, Hey, can I"},{"speaker":"Caden Damiano","startTime":645.8,"endTime":648.56,"body":"have an hour? It's like me going"},{"speaker":"Caden Damiano","startTime":648.56,"endTime":652.8499999999999,"body":"to you and saying like, Hey, can"},{"speaker":"Caden Damiano","startTime":648.56,"endTime":652.8499999999999,"body":"I pick your brain for an hour?"},{"speaker":"Caden Damiano","startTime":653.3599999999999,"endTime":657.3800000000001,"body":"You're like, Ah, I'm a busy guy,"},{"speaker":"Caden Damiano","startTime":653.3599999999999,"endTime":657.3800000000001,"body":"I run a business and stuff like"},{"speaker":"Caden Damiano","startTime":657.3800000000001,"endTime":661.8800000000001,"body":"that. And that's, that's not"},{"speaker":"Caden Damiano","startTime":657.3800000000001,"endTime":661.8800000000001,"body":"going to fly. But if you say"},{"speaker":"Caden Damiano","startTime":661.8800000000001,"endTime":664.5799999999999,"body":"something like, oh, we'd be on"},{"speaker":"Caden Damiano","startTime":661.8800000000001,"endTime":664.5799999999999,"body":"my podcasts, we found that"},{"speaker":"Caden Damiano","startTime":664.5799999999999,"endTime":667.94,"body":"people would say yes, more."},{"speaker":"Caden Damiano","startTime":664.5799999999999,"endTime":667.94,"body":"Because, you're, you're giving"},{"speaker":"Caden Damiano","startTime":667.94,"endTime":671.3,"body":"them value to them. Because"},{"speaker":"Caden Damiano","startTime":667.94,"endTime":671.3,"body":"honestly, these like thought"},{"speaker":"Caden Damiano","startTime":671.3,"endTime":674.45,"body":"leaders, they, they want to"},{"speaker":"Caden Damiano","startTime":671.3,"endTime":674.45,"body":"help, they want to help as many"},{"speaker":"Caden Damiano","startTime":674.45,"endTime":677.3,"body":"people as possible, if they're"},{"speaker":"Caden Damiano","startTime":674.45,"endTime":677.3,"body":"just not scalable. And if you're"},{"speaker":"Caden Damiano","startTime":677.3,"endTime":679.97,"body":"able to scale a conversation,"},{"speaker":"Caden Damiano","startTime":677.3,"endTime":679.97,"body":"ask them some more questions,"},{"speaker":"Caden Damiano","startTime":679.97,"endTime":683.0899999999999,"body":"and then they're able to share"},{"speaker":"Caden Damiano","startTime":679.97,"endTime":683.0899999999999,"body":"that, to people that follow"},{"speaker":"Caden Damiano","startTime":683.0899999999999,"endTime":687.05,"body":"them. They're totally happy on"},{"speaker":"Caden Damiano","startTime":683.0899999999999,"endTime":687.05,"body":"the podcast. So it was initially"},{"speaker":"Caden Damiano","startTime":687.05,"endTime":692.3900000000001,"body":"a really like selfish like,"},{"speaker":"Caden Damiano","startTime":687.05,"endTime":692.3900000000001,"body":"strategy to grow our network and"},{"speaker":"Caden Damiano","startTime":692.3900000000001,"endTime":695.1199999999999,"body":"meet interesting people and have"},{"speaker":"Caden Damiano","startTime":692.3900000000001,"endTime":695.1199999999999,"body":"these conversations with people"},{"speaker":"Caden Damiano","startTime":695.1199999999999,"endTime":698.9300000000001,"body":"that are really hard to access."},{"speaker":"Caden Damiano","startTime":695.1199999999999,"endTime":698.9300000000001,"body":"And then from there, it just"},{"speaker":"Caden Damiano","startTime":698.9300000000001,"endTime":703.28,"body":"turned into just an extension of"},{"speaker":"Caden Damiano","startTime":698.9300000000001,"endTime":703.28,"body":"like, my personal brand, my"},{"speaker":"Caden Damiano","startTime":703.28,"endTime":705.95,"body":"friend eventually moved on from"},{"speaker":"Caden Damiano","startTime":703.28,"endTime":705.95,"body":"the project, because podcasting,"},{"speaker":"Caden Damiano","startTime":705.95,"endTime":712.55,"body":"like you probably know, is very,"},{"speaker":"Caden Damiano","startTime":705.95,"endTime":712.55,"body":"is a part time job. And now I"},{"speaker":"Caden Damiano","startTime":712.55,"endTime":716.8699999999999,"body":"just I just keep doing it."},{"speaker":"Caden Damiano","startTime":712.55,"endTime":716.8699999999999,"body":"Because I just gives me access"},{"speaker":"Caden Damiano","startTime":716.8699999999999,"endTime":721.8199999999999,"body":"to so many interesting people"},{"speaker":"Caden Damiano","startTime":716.8699999999999,"endTime":721.8199999999999,"body":"and people I admire, I get to"},{"speaker":"Caden Damiano","startTime":721.8199999999999,"endTime":723.8900000000001,"body":"meet some people have been"},{"speaker":"Caden Damiano","startTime":721.8199999999999,"endTime":723.8900000000001,"body":"falling ever since I just"},{"speaker":"Caden Damiano","startTime":723.8900000000001,"endTime":728.8399999999999,"body":"started learning about this. And"},{"speaker":"Caden Damiano","startTime":723.8900000000001,"endTime":728.8399999999999,"body":"yeah, I'm just not going to stop"},{"speaker":"Caden Damiano","startTime":728.8399999999999,"endTime":733.73,"body":"because it's so it's just so"},{"speaker":"Caden Damiano","startTime":728.8399999999999,"endTime":733.73,"body":"much fun to be a part of the"},{"speaker":"Caden Damiano","startTime":733.73,"endTime":737.1500000000001,"body":"community like this, and really"},{"speaker":"Caden Damiano","startTime":733.73,"endTime":737.1500000000001,"body":"share and people like talk to me"},{"speaker":"Caden Damiano","startTime":737.1500000000001,"endTime":739.97,"body":"at like meetups before COVID,"},{"speaker":"Caden Damiano","startTime":737.1500000000001,"endTime":739.97,"body":"when we'd actually like meet up"},{"speaker":"Caden Damiano","startTime":739.97,"endTime":743.0899999999999,"body":"and talk in person. And they"},{"speaker":"Caden Damiano","startTime":739.97,"endTime":743.0899999999999,"body":"tell me like how, like an"},{"speaker":"Caden Damiano","startTime":743.0899999999999,"endTime":745.94,"body":"episode really resonated with"},{"speaker":"Caden Damiano","startTime":743.0899999999999,"endTime":745.94,"body":"them and help them help change"},{"speaker":"Caden Damiano","startTime":745.94,"endTime":748.8199999999999,"body":"their perspective. And that's"},{"speaker":"Caden Damiano","startTime":745.94,"endTime":748.8199999999999,"body":"great. For me, that's a huge"},{"speaker":"Caden Damiano","startTime":748.8199999999999,"endTime":751.49,"body":"success success metric is that"},{"speaker":"Caden Damiano","startTime":748.8199999999999,"endTime":751.49,"body":"I'm creating content that like"},{"speaker":"Caden Damiano","startTime":751.49,"endTime":752.3299999999999,"body":"helps people."},{"speaker":"Aaron Moncur","startTime":753.3800000000001,"endTime":755.8399999999999,"body":"I found the exact"},{"speaker":"Aaron Moncur","startTime":753.3800000000001,"endTime":755.8399999999999,"body":"same thing to be true that it's"},{"speaker":"Aaron Moncur","startTime":755.8399999999999,"endTime":759.47,"body":"really hard to get time with"},{"speaker":"Aaron Moncur","startTime":755.8399999999999,"endTime":759.47,"body":"some of these people. But if you"},{"speaker":"Aaron Moncur","startTime":759.47,"endTime":762.3199999999999,"body":"frame it in a way, that's I'm"},{"speaker":"Aaron Moncur","startTime":759.47,"endTime":762.3199999999999,"body":"going to help scale you I hadn't"},{"speaker":"Aaron Moncur","startTime":762.3199999999999,"endTime":766.8499999999999,"body":"thought about that specific way"},{"speaker":"Aaron Moncur","startTime":762.3199999999999,"endTime":766.8499999999999,"body":"of articulating it before. But"},{"speaker":"Aaron Moncur","startTime":766.8499999999999,"endTime":770.03,"body":"that's a really good way to put"},{"speaker":"Aaron Moncur","startTime":766.8499999999999,"endTime":770.03,"body":"it, I can help scale you because"},{"speaker":"Aaron Moncur","startTime":770.03,"endTime":772.8199999999999,"body":"you're right, they do want to"},{"speaker":"Aaron Moncur","startTime":770.03,"endTime":772.8199999999999,"body":"help, but if it's just one on"},{"speaker":"Aaron Moncur","startTime":772.8199999999999,"endTime":775.25,"body":"one help, that's not so"},{"speaker":"Aaron Moncur","startTime":772.8199999999999,"endTime":775.25,"body":"attractive. But if it's one to,"},{"speaker":"Aaron Moncur","startTime":775.79,"endTime":779.78,"body":"100 or one to 500, or one to"},{"speaker":"Aaron Moncur","startTime":775.79,"endTime":779.78,"body":"10,000, that's a lot more more"},{"speaker":"Aaron Moncur","startTime":779.78,"endTime":784.9100000000001,"body":"attracted to some of these key"},{"speaker":"Aaron Moncur","startTime":779.78,"endTime":784.9100000000001,"body":"thought leaders. So, can you"},{"speaker":"Aaron Moncur","startTime":784.9100000000001,"endTime":789.8900000000001,"body":"tell us maybe you've interviewed"},{"speaker":"Aaron Moncur","startTime":784.9100000000001,"endTime":789.8900000000001,"body":"all these key thought leaders,"},{"speaker":"Aaron Moncur","startTime":789.8900000000001,"endTime":794.27,"body":"these these designers? Or have"},{"speaker":"Aaron Moncur","startTime":789.8900000000001,"endTime":794.27,"body":"there been any, like golden"},{"speaker":"Aaron Moncur","startTime":794.27,"endTime":797.21,"body":"nuggets that you've learned that"},{"speaker":"Aaron Moncur","startTime":794.27,"endTime":797.21,"body":"you can share with us?"},{"speaker":"Caden Damiano","startTime":799.19,"endTime":803.24,"body":"Oh, man, that's,"},{"speaker":"Caden Damiano","startTime":799.19,"endTime":803.24,"body":"I mean, that's a fair question."},{"speaker":"Caden Damiano","startTime":803.24,"endTime":807.6199999999999,"body":"It's also a very tough question."},{"speaker":"Caden Damiano","startTime":803.24,"endTime":807.6199999999999,"body":"Because there's so many, I"},{"speaker":"Caden Damiano","startTime":807.6199999999999,"endTime":811.52,"body":"think, the biggest golden nugget"},{"speaker":"Caden Damiano","startTime":807.6199999999999,"endTime":811.52,"body":"and the culmination of"},{"speaker":"Caden Damiano","startTime":813.56,"endTime":815.96,"body":"everything I've learned, and now"},{"speaker":"Caden Damiano","startTime":813.56,"endTime":815.96,"body":"it's really changed my"},{"speaker":"Caden Damiano","startTime":815.96,"endTime":819.44,"body":"perspective on life. In my"},{"speaker":"Caden Damiano","startTime":815.96,"endTime":819.44,"body":"career, I started the podcast"},{"speaker":"Caden Damiano","startTime":819.44,"endTime":825.26,"body":"being in like a hustle mindset."},{"speaker":"Caden Damiano","startTime":819.44,"endTime":825.26,"body":"And thinking that I need to work"},{"speaker":"Caden Damiano","startTime":825.26,"endTime":827.24,"body":"hard on this, I need to"},{"speaker":"Caden Damiano","startTime":825.26,"endTime":827.24,"body":"eventually get to weekly"},{"speaker":"Caden Damiano","startTime":827.27,"endTime":835.4000000000001,"body":"episodes. And just meeting these"},{"speaker":"Caden Damiano","startTime":827.27,"endTime":835.4000000000001,"body":"people I admire the most"},{"speaker":"Caden Damiano","startTime":836.06,"endTime":839.78,"body":"successful interesting people"},{"speaker":"Caden Damiano","startTime":836.06,"endTime":839.78,"body":"I've met on the podcast, I put"},{"speaker":"Caden Damiano","startTime":839.78,"endTime":844.79,"body":"on this pedestal, but then when"},{"speaker":"Caden Damiano","startTime":839.78,"endTime":844.79,"body":"I met them, they they had this"},{"speaker":"Caden Damiano","startTime":844.94,"endTime":850.8800000000001,"body":"very calm demeanor. And that"},{"speaker":"Caden Damiano","startTime":844.94,"endTime":850.8800000000001,"body":"they didn't take themselves too"},{"speaker":"Caden Damiano","startTime":850.8800000000001,"endTime":856.7,"body":"seriously. And that they really"},{"speaker":"Caden Damiano","startTime":850.8800000000001,"endTime":856.7,"body":"were just about performing and"},{"speaker":"Caden Damiano","startTime":856.7,"endTime":859.0699999999999,"body":"having skin in the game. Because"},{"speaker":"Caden Damiano","startTime":856.7,"endTime":859.0699999999999,"body":"there's a lot of people that"},{"speaker":"Caden Damiano","startTime":859.0999999999999,"endTime":860.69,"body":"want to be the smartest person"},{"speaker":"Caden Damiano","startTime":859.0999999999999,"endTime":860.69,"body":"in that. Remember, they don't"},{"speaker":"Caden Damiano","startTime":860.69,"endTime":865.0699999999999,"body":"want to take responsibility for"},{"speaker":"Caden Damiano","startTime":860.69,"endTime":865.0699999999999,"body":"when things go wrong. They want"},{"speaker":"Caden Damiano","startTime":865.0699999999999,"endTime":868.55,"body":"to give advice, but they don't"},{"speaker":"Caden Damiano","startTime":865.0699999999999,"endTime":868.55,"body":"want to execute and the best"},{"speaker":"Caden Damiano","startTime":868.55,"endTime":872.0899999999999,"body":"people I've met, execute, and"},{"speaker":"Caden Damiano","startTime":868.55,"endTime":872.0899999999999,"body":"they don't take themselves too"},{"speaker":"Caden Damiano","startTime":872.0899999999999,"endTime":874.1600000000001,"body":"seriously, which means that"},{"speaker":"Caden Damiano","startTime":872.0899999999999,"endTime":874.1600000000001,"body":"they're low ego and they're able"},{"speaker":"Caden Damiano","startTime":874.1600000000001,"endTime":879.3199999999999,"body":"to collaborate well with people."},{"speaker":"Caden Damiano","startTime":874.1600000000001,"endTime":879.3199999999999,"body":"Another thing I learned while"},{"speaker":"Caden Damiano","startTime":880.19,"endTime":890.03,"body":"going through the interviews is"},{"speaker":"Caden Damiano","startTime":880.19,"endTime":890.03,"body":"there's there's hard skills that"},{"speaker":"Caden Damiano","startTime":891.0799999999999,"endTime":895.49,"body":"there are best practices and"},{"speaker":"Caden Damiano","startTime":891.0799999999999,"endTime":895.49,"body":"there's ways to do your job and"},{"speaker":"Caden Damiano","startTime":895.49,"endTime":900.74,"body":"to, in your guys's space, it's"},{"speaker":"Caden Damiano","startTime":895.49,"endTime":900.74,"body":"all quickies on your CAD"},{"speaker":"Caden Damiano","startTime":900.74,"endTime":903.8900000000001,"body":"software and like workflow,"},{"speaker":"Caden Damiano","startTime":900.74,"endTime":903.8900000000001,"body":"stuff like that. That's all"},{"speaker":"Caden Damiano","startTime":903.8900000000001,"endTime":906.95,"body":"great. No, but really, at the"},{"speaker":"Caden Damiano","startTime":903.8900000000001,"endTime":906.95,"body":"end of the day, like great"},{"speaker":"Caden Damiano","startTime":907.31,"endTime":913.52,"body":"business is conducted and"},{"speaker":"Caden Damiano","startTime":907.31,"endTime":913.52,"body":"products are made when you are"},{"speaker":"Caden Damiano","startTime":913.52,"endTime":921.1700000000001,"body":"able to work well with the team"},{"speaker":"Caden Damiano","startTime":913.52,"endTime":921.1700000000001,"body":"that you're on. So yeah, it"},{"speaker":"Caden Damiano","startTime":921.1700000000001,"endTime":926.21,"body":"comes down to kindergarten"},{"speaker":"Caden Damiano","startTime":921.1700000000001,"endTime":926.21,"body":"skills. I interviewed a UX"},{"speaker":"Caden Damiano","startTime":926.78,"endTime":931.6400000000001,"body":"author thought leader, Jonah"},{"speaker":"Caden Damiano","startTime":926.78,"endTime":931.6400000000001,"body":"totally and he uh, he always"},{"speaker":"Caden Damiano","startTime":931.6400000000001,"endTime":935.0899999999999,"body":"goes towards like when he talks"},{"speaker":"Caden Damiano","startTime":931.6400000000001,"endTime":935.0899999999999,"body":"about like projects, like"},{"speaker":"Caden Damiano","startTime":935.0899999999999,"endTime":938.3,"body":"consulting projects. He never"},{"speaker":"Caden Damiano","startTime":935.0899999999999,"endTime":938.3,"body":"talks about like, how many how"},{"speaker":"Caden Damiano","startTime":938.3,"endTime":942.8299999999999,"body":"like, how many design thinking"},{"speaker":"Caden Damiano","startTime":938.3,"endTime":942.8299999999999,"body":"workshops he ran and are like,"},{"speaker":"Caden Damiano","startTime":943.04,"endTime":945.71,"body":"Oh, the case study of this"},{"speaker":"Caden Damiano","startTime":943.04,"endTime":945.71,"body":"project is like, oh, and I made"},{"speaker":"Caden Damiano","startTime":945.71,"endTime":949.25,"body":"him do some, some posting"},{"speaker":"Caden Damiano","startTime":945.71,"endTime":949.25,"body":"exercises and stuff like that He"},{"speaker":"Caden Damiano","startTime":949.25,"endTime":952.7,"body":"always talks about how there was"},{"speaker":"Caden Damiano","startTime":949.25,"endTime":952.7,"body":"a stakeholder that was a stick"},{"speaker":"Caden Damiano","startTime":952.7,"endTime":954.98,"body":"in the mud and was really"},{"speaker":"Caden Damiano","startTime":952.7,"endTime":954.98,"body":"concerned. And he just got in"},{"speaker":"Caden Damiano","startTime":954.98,"endTime":958.1300000000001,"body":"the room with them and said,"},{"speaker":"Caden Damiano","startTime":954.98,"endTime":958.1300000000001,"body":"Hey, what's going on? Like,"},{"speaker":"Caden Damiano","startTime":958.1300000000001,"endTime":963.3499999999999,"body":"what? What's making you so"},{"speaker":"Caden Damiano","startTime":958.1300000000001,"endTime":963.3499999999999,"body":"concerned? And you'd resolve the"},{"speaker":"Caden Damiano","startTime":963.3499999999999,"endTime":966.6199999999999,"body":"concern and the root cause and"},{"speaker":"Caden Damiano","startTime":963.3499999999999,"endTime":966.6199999999999,"body":"then that unclogged the project."},{"speaker":"Caden Damiano","startTime":967.1600000000001,"endTime":969.6199999999999,"body":"And then you could do all the"},{"speaker":"Caden Damiano","startTime":967.1600000000001,"endTime":969.6199999999999,"body":"best practice stuff for the hard"},{"speaker":"Caden Damiano","startTime":969.6199999999999,"endTime":975.02,"body":"skills. And for me, it mean,"},{"speaker":"Caden Damiano","startTime":969.6199999999999,"endTime":975.02,"body":"he's like labeling the reality"},{"speaker":"Caden Damiano","startTime":975.02,"endTime":979.9100000000001,"body":"that, we always tell people to,"},{"speaker":"Caden Damiano","startTime":975.02,"endTime":979.9100000000001,"body":"oh, well just be professional at"},{"speaker":"Caden Damiano","startTime":979.9100000000001,"endTime":982.79,"body":"work. Don't bring your personal"},{"speaker":"Caden Damiano","startTime":979.9100000000001,"endTime":982.79,"body":"stuff at work. And we get mad at"},{"speaker":"Caden Damiano","startTime":982.79,"endTime":986.78,"body":"people who are cantankerous or"},{"speaker":"Caden Damiano","startTime":982.79,"endTime":986.78,"body":"like having a bad day. So"},{"speaker":"Caden Damiano","startTime":986.78,"endTime":989.96,"body":"they're uncooperative, and"},{"speaker":"Caden Damiano","startTime":986.78,"endTime":989.96,"body":"projects, and people who just"},{"speaker":"Caden Damiano","startTime":989.96,"endTime":994.04,"body":"complain about it. And think"},{"speaker":"Caden Damiano","startTime":989.96,"endTime":994.04,"body":"like, Oh, well, I can't, I can't"},{"speaker":"Caden Damiano","startTime":994.04,"endTime":997.8199999999999,"body":"do like what Google's doing,"},{"speaker":"Caden Damiano","startTime":994.04,"endTime":997.8199999999999,"body":"because like, the people on my"},{"speaker":"Caden Damiano","startTime":997.8199999999999,"endTime":1001.9300000000001,"body":"company don't work that way. And"},{"speaker":"Caden Damiano","startTime":997.8199999999999,"endTime":1001.9300000000001,"body":"that's just not true. Honestly,"},{"speaker":"Caden Damiano","startTime":1001.9300000000001,"endTime":1005.02,"body":"we're working with humans,"},{"speaker":"Caden Damiano","startTime":1001.9300000000001,"endTime":1005.02,"body":"they're, part of being in this"},{"speaker":"Caden Damiano","startTime":1005.5,"endTime":1011.77,"body":"line of work, knowledge work and"},{"speaker":"Caden Damiano","startTime":1005.5,"endTime":1011.77,"body":"creative technology is going to"},{"speaker":"Caden Damiano","startTime":1011.77,"endTime":1016.48,"body":"have to revolve around like 50%"},{"speaker":"Caden Damiano","startTime":1011.77,"endTime":1016.48,"body":"your job, if not more, is the"},{"speaker":"Caden Damiano","startTime":1016.48,"endTime":1023.6500000000001,"body":"soft skills to help resolve"},{"speaker":"Caden Damiano","startTime":1016.48,"endTime":1023.6500000000001,"body":"concerns to negotiate scope in"},{"speaker":"Caden Damiano","startTime":1023.6500000000001,"endTime":1028.12,"body":"terms if you have those skills,"},{"speaker":"Caden Damiano","startTime":1023.6500000000001,"endTime":1028.12,"body":"you're like, it may be if you're"},{"speaker":"Caden Damiano","startTime":1028.12,"endTime":1031.0,"body":"a B player, and all the hard"},{"speaker":"Caden Damiano","startTime":1028.12,"endTime":1031.0,"body":"skills required to do your job,"},{"speaker":"Caden Damiano","startTime":1031.21,"endTime":1036.22,"body":"but you're an A player in"},{"speaker":"Caden Damiano","startTime":1031.21,"endTime":1036.22,"body":"establishing scope, establishing"},{"speaker":"Caden Damiano","startTime":1036.22,"endTime":1041.23,"body":"expectations really. Like you're"},{"speaker":"Caden Damiano","startTime":1036.22,"endTime":1041.23,"body":"going to win a lot more because"},{"speaker":"Caden Damiano","startTime":1041.23,"endTime":1043.6,"body":"you could be just not good"},{"speaker":"Caden Damiano","startTime":1041.23,"endTime":1043.6,"body":"enough to be good at your job."},{"speaker":"Caden Damiano","startTime":1043.6,"endTime":1048.25,"body":"You also have to be good at"},{"speaker":"Caden Damiano","startTime":1043.6,"endTime":1048.25,"body":"helping other people do their"},{"speaker":"Caden Damiano","startTime":1048.25,"endTime":1050.92,"body":"job as well and helping bring"},{"speaker":"Caden Damiano","startTime":1048.25,"endTime":1050.92,"body":"out the best in them and that"},{"speaker":"Caden Damiano","startTime":1050.92,"endTime":1053.71,"body":"requires negotiations off"},{"speaker":"Caden Damiano","startTime":1050.92,"endTime":1053.71,"body":"skills. That's another good"},{"speaker":"Caden Damiano","startTime":1053.71,"endTime":1058.27,"body":"masterclass I took it was the"},{"speaker":"Caden Damiano","startTime":1053.71,"endTime":1058.27,"body":"the Chris boss negotiation"},{"speaker":"Caden Damiano","startTime":1058.27,"endTime":1061.54,"body":"masterclass, that answer that"},{"speaker":"Caden Damiano","startTime":1058.27,"endTime":1061.54,"body":"was a really good one, he wrote"},{"speaker":"Caden Damiano","startTime":1061.54,"endTime":1065.95,"body":"the book never split the"},{"speaker":"Caden Damiano","startTime":1061.54,"endTime":1065.95,"body":"difference. Yeah, I found that"},{"speaker":"Caden Damiano","startTime":1066.4,"endTime":1070.48,"body":"those skills are what make my"},{"speaker":"Caden Damiano","startTime":1066.4,"endTime":1070.48,"body":"life a lot easier. And then you"},{"speaker":"Caden Damiano","startTime":1070.48,"endTime":1072.49,"body":"can go to me, and I'm pretty"},{"speaker":"Caden Damiano","startTime":1070.48,"endTime":1072.49,"body":"sure you could go to any"},{"speaker":"Caden Damiano","startTime":1072.49,"endTime":1074.92,"body":"company, if you have those soft"},{"speaker":"Caden Damiano","startTime":1072.49,"endTime":1074.92,"body":"skills, if you go to any company"},{"speaker":"Caden Damiano","startTime":1074.92,"endTime":1078.67,"body":"doesn't have to be like a well"},{"speaker":"Caden Damiano","startTime":1074.92,"endTime":1078.67,"body":"established company. And you can"},{"speaker":"Caden Damiano","startTime":1078.67,"endTime":1081.1000000000001,"body":"have a good time and fun at"},{"speaker":"Caden Damiano","startTime":1078.67,"endTime":1081.1000000000001,"body":"work. Because even though some"},{"speaker":"Caden Damiano","startTime":1081.1000000000001,"endTime":1084.0700000000002,"body":"people might be having a bad"},{"speaker":"Caden Damiano","startTime":1081.1000000000001,"endTime":1084.0700000000002,"body":"day, or, or they might be"},{"speaker":"Caden Damiano","startTime":1084.0700000000002,"endTime":1087.3400000000001,"body":"uncooperative and have some"},{"speaker":"Caden Damiano","startTime":1084.0700000000002,"endTime":1087.3400000000001,"body":"really bad, soft skills, you're"},{"speaker":"Caden Damiano","startTime":1087.3400000000001,"endTime":1091.51,"body":"able to work around those kinks,"},{"speaker":"Caden Damiano","startTime":1087.3400000000001,"endTime":1091.51,"body":"and help dig out their concerns"},{"speaker":"Caden Damiano","startTime":1091.51,"endTime":1093.97,"body":"and resolve them and make them"},{"speaker":"Caden Damiano","startTime":1091.51,"endTime":1093.97,"body":"feel like they're listened to."},{"speaker":"Caden Damiano","startTime":1093.97,"endTime":1096.46,"body":"And then they're happy, you're"},{"speaker":"Caden Damiano","startTime":1093.97,"endTime":1096.46,"body":"happy, do good work."},{"speaker":"Aaron Moncur","startTime":1096.79,"endTime":1099.5800000000002,"body":"I tend to agree, I"},{"speaker":"Aaron Moncur","startTime":1096.79,"endTime":1099.5800000000002,"body":"would rather work with someone"},{"speaker":"Aaron Moncur","startTime":1099.5800000000002,"endTime":1102.3400000000001,"body":"who is pretty good with the"},{"speaker":"Aaron Moncur","startTime":1099.5800000000002,"endTime":1102.3400000000001,"body":"technical skills, but has an"},{"speaker":"Aaron Moncur","startTime":1102.3700000000001,"endTime":1105.3700000000001,"body":"excellent attitude, just really"},{"speaker":"Aaron Moncur","startTime":1102.3700000000001,"endTime":1105.3700000000001,"body":"pleasant to be around and to"},{"speaker":"Aaron Moncur","startTime":1105.3700000000001,"endTime":1109.93,"body":"work with. Then the person who's"},{"speaker":"Aaron Moncur","startTime":1105.3700000000001,"endTime":1109.93,"body":"really, really gifted"},{"speaker":"Aaron Moncur","startTime":1109.93,"endTime":1114.6100000000001,"body":"tactically, but is just a jerk"},{"speaker":"Aaron Moncur","startTime":1109.93,"endTime":1114.6100000000001,"body":"to work with. Of course,"},{"speaker":"Aaron Moncur","startTime":1114.6100000000001,"endTime":1117.43,"body":"ideally, I'd rather find a"},{"speaker":"Aaron Moncur","startTime":1114.6100000000001,"endTime":1117.43,"body":"person that has both sides,"},{"speaker":"Aaron Moncur","startTime":1117.43,"endTime":1121.51,"body":"right. But given the choice, I'd"},{"speaker":"Aaron Moncur","startTime":1117.43,"endTime":1121.51,"body":"take the person who's just"},{"speaker":"Aaron Moncur","startTime":1121.51,"endTime":1122.47,"body":"pleasant to work with."},{"speaker":"Caden Damiano","startTime":1122.92,"endTime":1124.15,"body":"Yeah, that's the"},{"speaker":"Caden Damiano","startTime":1122.92,"endTime":1124.15,"body":"challenge, right?"},{"speaker":"Aaron Moncur","startTime":1124.5700000000002,"endTime":1127.48,"body":"Yeah. Tell me"},{"speaker":"Aaron Moncur","startTime":1124.5700000000002,"endTime":1127.48,"body":"about your design process. Like"},{"speaker":"Aaron Moncur","startTime":1127.48,"endTime":1130.27,"body":"what when you're when you're"},{"speaker":"Aaron Moncur","startTime":1127.48,"endTime":1130.27,"body":"starting a new design? What"},{"speaker":"Aaron Moncur","startTime":1130.3600000000001,"endTime":1133.0900000000001,"body":"mental checklists are you going"},{"speaker":"Aaron Moncur","startTime":1130.3600000000001,"endTime":1133.0900000000001,"body":"through in your mind?"},{"speaker":"Caden Damiano","startTime":1134.14,"endTime":1138.04,"body":"Yeah, so it"},{"speaker":"Caden Damiano","startTime":1134.14,"endTime":1138.04,"body":"really depends. I"},{"speaker":"Caden Damiano","startTime":1138.04,"endTime":1143.8,"body":"compartmentalize it by scope and"},{"speaker":"Caden Damiano","startTime":1138.04,"endTime":1143.8,"body":"risk level, right. So you have"},{"speaker":"Caden Damiano","startTime":1143.8,"endTime":1149.47,"body":"to establish scope every time."},{"speaker":"Caden Damiano","startTime":1143.8,"endTime":1149.47,"body":"If it's low risk, like changes"},{"speaker":"Caden Damiano","startTime":1149.47,"endTime":1155.23,"body":"to messaging or copy, our small"},{"speaker":"Caden Damiano","startTime":1149.47,"endTime":1155.23,"body":"layout changes. I mean, in"},{"speaker":"Caden Damiano","startTime":1155.23,"endTime":1159.0700000000002,"body":"software, we have the luxury of"},{"speaker":"Caden Damiano","startTime":1155.23,"endTime":1159.0700000000002,"body":"iterating. Because it's it's"},{"speaker":"Caden Damiano","startTime":1159.0700000000002,"endTime":1159.52,"body":"bits"},{"speaker":"Aaron Moncur","startTime":1160.3300000000002,"endTime":1161.47,"body":"All ones and"},{"speaker":"Aaron Moncur","startTime":1160.3300000000002,"endTime":1161.47,"body":"zeros."},{"speaker":"Caden Damiano","startTime":1161.56,"endTime":1165.43,"body":"Yep, we could"},{"speaker":"Caden Damiano","startTime":1161.56,"endTime":1165.43,"body":"just update an experiment as"},{"speaker":"Caden Damiano","startTime":1165.43,"endTime":1168.16,"body":"much as we want. So we that's"},{"speaker":"Caden Damiano","startTime":1165.43,"endTime":1168.16,"body":"why we have like the Aagile"},{"speaker":"Caden Damiano","startTime":1168.16,"endTime":1171.13,"body":"process and physical proxxon you"},{"speaker":"Caden Damiano","startTime":1168.16,"endTime":1171.13,"body":"have to flesh things out before"},{"speaker":"Caden Damiano","startTime":1171.13,"endTime":1175.75,"body":"you spend a bunch of money on"},{"speaker":"Caden Damiano","startTime":1171.13,"endTime":1175.75,"body":"manufacturing. Right. So we, I"},{"speaker":"Caden Damiano","startTime":1175.75,"endTime":1181.24,"body":"do consider it a luxury because"},{"speaker":"Caden Damiano","startTime":1175.75,"endTime":1181.24,"body":"you don't get that luxury in as"},{"speaker":"Caden Damiano","startTime":1181.24,"endTime":1188.29,"body":"much in physical products. But"},{"speaker":"Caden Damiano","startTime":1181.24,"endTime":1188.29,"body":"making sure that you establish"},{"speaker":"Caden Damiano","startTime":1188.29,"endTime":1191.77,"body":"scope, if it's low risk, high"},{"speaker":"Caden Damiano","startTime":1188.29,"endTime":1191.77,"body":"risk, high risk, meaning that"},{"speaker":"Caden Damiano","startTime":1191.77,"endTime":1197.71,"body":"you could really break revenue"},{"speaker":"Caden Damiano","startTime":1191.77,"endTime":1197.71,"body":"streams if you mess up. And then"},{"speaker":"Caden Damiano","startTime":1197.71,"endTime":1203.14,"body":"also is it like, then, like my"},{"speaker":"Caden Damiano","startTime":1197.71,"endTime":1203.14,"body":"parameters and criteria change"},{"speaker":"Caden Damiano","startTime":1203.14,"endTime":1208.6000000000001,"body":"if it's an existing product,"},{"speaker":"Caden Damiano","startTime":1203.14,"endTime":1208.6000000000001,"body":"finding leverage points. By"},{"speaker":"Caden Damiano","startTime":1208.6000000000001,"endTime":1217.3600000000001,"body":"leverage points, I mean,"},{"speaker":"Caden Damiano","startTime":1208.6000000000001,"endTime":1217.3600000000001,"body":"identifying points in the user"},{"speaker":"Caden Damiano","startTime":1217.3600000000001,"endTime":1225.13,"body":"experience where you can get the"},{"speaker":"Caden Damiano","startTime":1217.3600000000001,"endTime":1225.13,"body":"most the biggest ROI so it's"},{"speaker":"Caden Damiano","startTime":1225.13,"endTime":1227.38,"body":"like, if I make a change here,"},{"speaker":"Caden Damiano","startTime":1225.13,"endTime":1227.38,"body":"like is that going to be"},{"speaker":"Caden Damiano","startTime":1227.38,"endTime":1233.3500000000001,"body":"leveraged towards like better"},{"speaker":"Caden Damiano","startTime":1227.38,"endTime":1233.3500000000001,"body":"results? If it's a new product,"},{"speaker":"Caden Damiano","startTime":1233.8600000000001,"endTime":1239.65,"body":"and I learned a lot about, um..."},{"speaker":"Caden Damiano","startTime":1242.0800000000002,"endTime":1244.63,"body":"I learned this from physical"},{"speaker":"Caden Damiano","startTime":1242.0800000000002,"endTime":1244.63,"body":"product design. James Dyson,"},{"speaker":"Caden Damiano","startTime":1245.3500000000001,"endTime":1249.67,"body":"who's like one of my product"},{"speaker":"Caden Damiano","startTime":1245.3500000000001,"endTime":1249.67,"body":"design heroes, he's all about"},{"speaker":"Caden Damiano","startTime":1250.03,"endTime":1254.6200000000001,"body":"approaching engineering from the"},{"speaker":"Caden Damiano","startTime":1250.03,"endTime":1254.6200000000001,"body":"design perspective. And so if"},{"speaker":"Caden Damiano","startTime":1254.6200000000001,"endTime":1257.8,"body":"it's a new product project, I"},{"speaker":"Caden Damiano","startTime":1254.6200000000001,"endTime":1257.8,"body":"like to throw myself into the"},{"speaker":"Caden Damiano","startTime":1257.8,"endTime":1262.8700000000001,"body":"engineering discovery as well,"},{"speaker":"Caden Damiano","startTime":1257.8,"endTime":1262.8700000000001,"body":"not because I can code and"},{"speaker":"Caden Damiano","startTime":1262.8700000000001,"endTime":1265.66,"body":"engineer myself, I understand"},{"speaker":"Caden Damiano","startTime":1262.8700000000001,"endTime":1265.66,"body":"it. And I could speak to it"},{"speaker":"Caden Damiano","startTime":1265.66,"endTime":1271.24,"body":"conversationally. But if I have"},{"speaker":"Caden Damiano","startTime":1265.66,"endTime":1271.24,"body":"a cool idea I, I don't like to"},{"speaker":"Caden Damiano","startTime":1271.24,"endTime":1274.03,"body":"depend on unless I have a good"},{"speaker":"Caden Damiano","startTime":1271.24,"endTime":1274.03,"body":"engineer who's also a creative"},{"speaker":"Caden Damiano","startTime":1274.03,"endTime":1276.8500000000001,"body":"technologist. And they're"},{"speaker":"Caden Damiano","startTime":1274.03,"endTime":1276.8500000000001,"body":"willing to like, push the limits"},{"speaker":"Caden Damiano","startTime":1276.8500000000001,"endTime":1280.69,"body":"and like, learn how to do stuff"},{"speaker":"Caden Damiano","startTime":1276.8500000000001,"endTime":1280.69,"body":"they've never done before. But"},{"speaker":"Caden Damiano","startTime":1280.99,"endTime":1283.69,"body":"yeah, I like to, I like to learn"},{"speaker":"Caden Damiano","startTime":1280.99,"endTime":1283.69,"body":"the engineering. So if I have a"},{"speaker":"Caden Damiano","startTime":1283.69,"endTime":1286.45,"body":"good idea, and I've done"},{"speaker":"Caden Damiano","startTime":1283.69,"endTime":1286.45,"body":"discovery work, and I see like"},{"speaker":"Caden Damiano","startTime":1286.45,"endTime":1290.3500000000001,"body":"business viability, and I see"},{"speaker":"Caden Damiano","startTime":1286.45,"endTime":1290.3500000000001,"body":"that this this feature, or this"},{"speaker":"Caden Damiano","startTime":1290.3500000000001,"endTime":1294.01,"body":"product experience would provide"},{"speaker":"Caden Damiano","startTime":1290.3500000000001,"endTime":1294.01,"body":"a ton of value to our customers."},{"speaker":"Caden Damiano","startTime":1295.15,"endTime":1298.1200000000001,"body":"I figured out how to architect"},{"speaker":"Caden Damiano","startTime":1295.15,"endTime":1298.1200000000001,"body":"the back end with the engineers."},{"speaker":"Caden Damiano","startTime":1298.15,"endTime":1302.8300000000002,"body":"And Dyson said, that like, once"},{"speaker":"Caden Damiano","startTime":1298.15,"endTime":1302.8300000000002,"body":"you have the idea, you could"},{"speaker":"Caden Damiano","startTime":1302.8300000000002,"endTime":1305.5900000000001,"body":"learn anything in six months,"},{"speaker":"Caden Damiano","startTime":1302.8300000000002,"endTime":1305.5900000000001,"body":"like you have plenty of time to"},{"speaker":"Caden Damiano","startTime":1305.5900000000001,"endTime":1309.19,"body":"learn the technology once you"},{"speaker":"Caden Damiano","startTime":1305.5900000000001,"endTime":1309.19,"body":"have the idea. And just having"},{"speaker":"Caden Damiano","startTime":1309.19,"endTime":1314.6200000000001,"body":"that mindset of taking the best"},{"speaker":"Caden Damiano","startTime":1309.19,"endTime":1314.6200000000001,"body":"things about design thinking and"},{"speaker":"Caden Damiano","startTime":1314.6200000000001,"endTime":1318.22,"body":"then applying it that lends to"},{"speaker":"Caden Damiano","startTime":1314.6200000000001,"endTime":1318.22,"body":"the engineering process, then"},{"speaker":"Caden Damiano","startTime":1318.22,"endTime":1319.93,"body":"you actually end up designing"},{"speaker":"Caden Damiano","startTime":1318.22,"endTime":1319.93,"body":"better products."},{"speaker":"Aaron Moncur","startTime":1321.04,"endTime":1323.65,"body":"I like what you"},{"speaker":"Aaron Moncur","startTime":1321.04,"endTime":1323.65,"body":"said about leverage reminds me"},{"speaker":"Aaron Moncur","startTime":1323.65,"endTime":1327.8200000000002,"body":"of a book I wrote read recently"},{"speaker":"Aaron Moncur","startTime":1323.65,"endTime":1327.8200000000002,"body":"The 80-20 Principle, I don't"},{"speaker":"Aaron Moncur","startTime":1327.8200000000002,"endTime":1330.01,"body":"remember the author's name right"},{"speaker":"Aaron Moncur","startTime":1327.8200000000002,"endTime":1330.01,"body":"moment. We've all"},{"speaker":"Caden Damiano","startTime":1330.01,"endTime":1330.94,"body":"Richard Koch?"},{"speaker":"Aaron Moncur","startTime":1331.48,"endTime":1332.53,"body":"I think that's"},{"speaker":"Aaron Moncur","startTime":1331.48,"endTime":1332.53,"body":"right. Yeah."},{"speaker":"Caden Damiano","startTime":1332.53,"endTime":1332.8,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":1332.8600000000001,"endTime":1334.72,"body":"Yeah. Have you"},{"speaker":"Aaron Moncur","startTime":1332.8600000000001,"endTime":1334.72,"body":"read that book?"},{"speaker":"Caden Damiano","startTime":1335.0800000000002,"endTime":1338.41,"body":"Yeah, I love"},{"speaker":"Caden Damiano","startTime":1335.0800000000002,"endTime":1338.41,"body":"Richard's work. Star Principle,"},{"speaker":"Caden Damiano","startTime":1338.41,"endTime":1339.3700000000001,"body":"Super Connected."},{"speaker":"Aaron Moncur","startTime":1339.8200000000002,"endTime":1343.27,"body":"Okay. Well, we've"},{"speaker":"Aaron Moncur","startTime":1339.8200000000002,"endTime":1343.27,"body":"all heard of The 80-20 Principle"},{"speaker":"Aaron Moncur","startTime":1343.3,"endTime":1350.56,"body":"and but reading this book, it"},{"speaker":"Aaron Moncur","startTime":1343.3,"endTime":1350.56,"body":"forced me to reassess what am I"},{"speaker":"Aaron Moncur","startTime":1350.56,"endTime":1355.1200000000001,"body":"working on every day? And what"},{"speaker":"Aaron Moncur","startTime":1350.56,"endTime":1355.1200000000001,"body":"are the things that are actually"},{"speaker":"Aaron Moncur","startTime":1355.1200000000001,"endTime":1358.3600000000001,"body":"having an impact which, if"},{"speaker":"Aaron Moncur","startTime":1355.1200000000001,"endTime":1358.3600000000001,"body":"you're thinking about that, you"},{"speaker":"Aaron Moncur","startTime":1358.3600000000001,"endTime":1361.75,"body":"also have to ask yourself, what"},{"speaker":"Aaron Moncur","startTime":1358.3600000000001,"endTime":1361.75,"body":"is my goal? What am I actually"},{"speaker":"Aaron Moncur","startTime":1361.75,"endTime":1364.6000000000001,"body":"trying to accomplish? So it"},{"speaker":"Aaron Moncur","startTime":1361.75,"endTime":1364.6000000000001,"body":"really has brought a lot of"},{"speaker":"Aaron Moncur","startTime":1364.6000000000001,"endTime":1367.39,"body":"clarity I think to what I do,"},{"speaker":"Aaron Moncur","startTime":1364.6000000000001,"endTime":1367.39,"body":"that's been a really helpful"},{"speaker":"Aaron Moncur","startTime":1367.39,"endTime":1372.28,"body":"exercise. I highly recommend"},{"speaker":"Aaron Moncur","startTime":1367.39,"endTime":1372.28,"body":"that book. Let me take a real"},{"speaker":"Aaron Moncur","startTime":1372.28,"endTime":1375.01,"body":"quick break here and share with"},{"speaker":"Aaron Moncur","startTime":1372.28,"endTime":1375.01,"body":"the listeners that the"},{"speaker":"Aaron Moncur","startTime":1375.5800000000002,"endTime":1380.05,"body":"testfixturedesign.com is where"},{"speaker":"Aaron Moncur","startTime":1375.5800000000002,"endTime":1380.05,"body":"you can learn more about how we"},{"speaker":"Aaron Moncur","startTime":1380.05,"endTime":1383.6200000000001,"body":"help medical device engineering"},{"speaker":"Aaron Moncur","startTime":1380.05,"endTime":1383.6200000000001,"body":"teams who need turnkey custom"},{"speaker":"Aaron Moncur","startTime":1383.6200000000001,"endTime":1387.28,"body":"test fixtures or automated"},{"speaker":"Aaron Moncur","startTime":1383.6200000000001,"endTime":1387.28,"body":"equipment to assemble, inspect,"},{"speaker":"Aaron Moncur","startTime":1387.28,"endTime":1390.79,"body":"characterize or perform"},{"speaker":"Aaron Moncur","startTime":1387.28,"endTime":1390.79,"body":"verification or validation"},{"speaker":"Aaron Moncur","startTime":1390.79,"endTime":1394.3,"body":"testing on their devices. Today"},{"speaker":"Aaron Moncur","startTime":1390.79,"endTime":1394.3,"body":"we're speaking with Caden"},{"speaker":"Aaron Moncur","startTime":1436.29,"endTime":1442.59,"body":"Damiano. Caden, I feel like I"},{"speaker":"Aaron Moncur","startTime":1436.29,"endTime":1442.59,"body":"jumped into the podcast with"},{"speaker":"Aaron Moncur","startTime":1442.59,"endTime":1448.71,"body":"without taking a little bit"},{"speaker":"Aaron Moncur","startTime":1442.59,"endTime":1448.71,"body":"deeper look into, what it means"},{"speaker":"Aaron Moncur","startTime":1448.71,"endTime":1451.83,"body":"to be a digital product"},{"speaker":"Aaron Moncur","startTime":1448.71,"endTime":1451.83,"body":"designer, most of the people"},{"speaker":"Aaron Moncur","startTime":1451.83,"endTime":1455.25,"body":"listening to this podcast are"},{"speaker":"Aaron Moncur","startTime":1451.83,"endTime":1455.25,"body":"mechanical engineers, or"},{"speaker":"Aaron Moncur","startTime":1455.25,"endTime":1458.6399999999999,"body":"chemical engineers, or"},{"speaker":"Aaron Moncur","startTime":1455.25,"endTime":1458.6399999999999,"body":"electrical engineers, some"},{"speaker":"Aaron Moncur","startTime":1458.6399999999999,"endTime":1462.6299999999999,"body":"software engineers, but maybe a"},{"speaker":"Aaron Moncur","startTime":1458.6399999999999,"endTime":1462.6299999999999,"body":"lot of us don't have a really"},{"speaker":"Aaron Moncur","startTime":1462.6299999999999,"endTime":1465.3,"body":"good understanding for for what"},{"speaker":"Aaron Moncur","startTime":1462.6299999999999,"endTime":1465.3,"body":"that means to be a digital"},{"speaker":"Aaron Moncur","startTime":1465.3,"endTime":1468.6599999999999,"body":"product designer. Can you share"},{"speaker":"Aaron Moncur","startTime":1465.3,"endTime":1468.6599999999999,"body":"with us maybe one or two"},{"speaker":"Aaron Moncur","startTime":1468.6599999999999,"endTime":1474.1499999999999,"body":"projects and some of the details"},{"speaker":"Aaron Moncur","startTime":1468.6599999999999,"endTime":1474.1499999999999,"body":"about what you did, the tactical"},{"speaker":"Aaron Moncur","startTime":1474.1499999999999,"endTime":1477.45,"body":"details what you did on that"},{"speaker":"Aaron Moncur","startTime":1474.1499999999999,"endTime":1477.45,"body":"project to earn that title"},{"speaker":"Aaron Moncur","startTime":1477.6299999999999,"endTime":1479.1299999999999,"body":"Digital Product Designer?"},{"speaker":"Caden Damiano","startTime":1479.61,"endTime":1483.12,"body":"Yeah, so digital"},{"speaker":"Caden Damiano","startTime":1479.61,"endTime":1483.12,"body":"product designer. It's"},{"speaker":"Caden Damiano","startTime":1483.12,"endTime":1490.02,"body":"definitely a new new career as"},{"speaker":"Caden Damiano","startTime":1483.12,"endTime":1490.02,"body":"like of the last 10 years. In a"},{"speaker":"Caden Damiano","startTime":1490.02,"endTime":1495.81,"body":"very simplified version, it's"},{"speaker":"Caden Damiano","startTime":1490.02,"endTime":1495.81,"body":"you're working on digital"},{"speaker":"Caden Damiano","startTime":1495.84,"endTime":1499.2,"body":"touchpoints. So those can be"},{"speaker":"Aaron Moncur","startTime":1499.3799999999999,"endTime":1502.32,"body":"Touch points."},{"speaker":"Aaron Moncur","startTime":1499.3799999999999,"endTime":1502.32,"body":"What's a touchpoint for you, in"},{"speaker":"Aaron Moncur","startTime":1502.32,"endTime":1503.07,"body":"your definition?"},{"speaker":"Caden Damiano","startTime":1503.1299999999999,"endTime":1504.72,"body":"Yeah, so"},{"speaker":"Caden Damiano","startTime":1503.1299999999999,"endTime":1504.72,"body":"touchpoint is something that"},{"speaker":"Caden Damiano","startTime":1504.72,"endTime":1508.26,"body":"customer, it's an interface that"},{"speaker":"Caden Damiano","startTime":1504.72,"endTime":1508.26,"body":"customer interacts with. Right?"},{"speaker":"Aaron Moncur","startTime":1508.26,"endTime":1509.61,"body":"Physical"},{"speaker":"Aaron Moncur","startTime":1508.26,"endTime":1509.61,"body":"interaction?"},{"speaker":"Caden Damiano","startTime":1510.03,"endTime":1512.61,"body":"Yeah. So it could"},{"speaker":"Caden Damiano","startTime":1510.03,"endTime":1512.61,"body":"be like the screen of your"},{"speaker":"Caden Damiano","startTime":1512.61,"endTime":1517.32,"body":"laptop, the screen of your"},{"speaker":"Caden Damiano","startTime":1512.61,"endTime":1517.32,"body":"phone? It could be an Amazon"},{"speaker":"Caden Damiano","startTime":1517.32,"endTime":1519.84,"body":"Alexa, and it's the voice"},{"speaker":"Caden Damiano","startTime":1517.32,"endTime":1519.84,"body":"interface that you're talking"},{"speaker":"Caden Damiano","startTime":1519.84,"endTime":1520.2,"body":"to."},{"speaker":"Aaron Moncur","startTime":1520.4099999999999,"endTime":1523.5,"body":"Okay. Any"},{"speaker":"Aaron Moncur","startTime":1520.4099999999999,"endTime":1523.5,"body":"interaction with technology? Not"},{"speaker":"Aaron Moncur","startTime":1523.5,"endTime":1524.73,"body":"necessarily a physical?"},{"speaker":"Caden Damiano","startTime":1525.12,"endTime":1529.2,"body":"Yeah, exactly."},{"speaker":"Caden Damiano","startTime":1525.12,"endTime":1529.2,"body":"And those lines are blurring a"},{"speaker":"Caden Damiano","startTime":1529.2,"endTime":1534.21,"body":"lot right now. I mean, you could"},{"speaker":"Caden Damiano","startTime":1529.2,"endTime":1534.21,"body":"see that in self service kiosks,"},{"speaker":"Caden Damiano","startTime":1534.24,"endTime":1541.98,"body":"at your grocery stores. No,"},{"speaker":"Caden Damiano","startTime":1534.24,"endTime":1541.98,"body":"there's a mix of physical and"},{"speaker":"Caden Damiano","startTime":1541.98,"endTime":1545.79,"body":"digital a gas station pumps,"},{"speaker":"Caden Damiano","startTime":1541.98,"endTime":1545.79,"body":"right? They have like the"},{"speaker":"Caden Damiano","startTime":1545.79,"endTime":1551.4299999999998,"body":"physical hardware to swipe your"},{"speaker":"Caden Damiano","startTime":1545.79,"endTime":1551.4299999999998,"body":"watch over for Apple Pay. And"},{"speaker":"Caden Damiano","startTime":1551.4299999999998,"endTime":1557.58,"body":"that influences what's on the"},{"speaker":"Caden Damiano","startTime":1551.4299999999998,"endTime":1557.58,"body":"screen. So what Yeah, so like a"},{"speaker":"Caden Damiano","startTime":1557.58,"endTime":1561.72,"body":"digital product designer, is we"},{"speaker":"Caden Damiano","startTime":1557.58,"endTime":1561.72,"body":"design, it's more like software"},{"speaker":"Caden Damiano","startTime":1561.72,"endTime":1569.7,"body":"design, and you're designing"},{"speaker":"Caden Damiano","startTime":1561.72,"endTime":1569.7,"body":"software to power, power,"},{"speaker":"Caden Damiano","startTime":1570.33,"endTime":1574.11,"body":"certain, empower people in"},{"speaker":"Caden Damiano","startTime":1570.33,"endTime":1574.11,"body":"certain like workflows and tasks"},{"speaker":"Caden Damiano","startTime":1574.11,"endTime":1577.77,"body":"and stuff like that. So it's"},{"speaker":"Caden Damiano","startTime":1574.11,"endTime":1577.77,"body":"like, how you have one physical"},{"speaker":"Caden Damiano","startTime":1577.77,"endTime":1580.3799999999999,"body":"product like the iPhone, but"},{"speaker":"Caden Damiano","startTime":1577.77,"endTime":1580.3799999999999,"body":"there's always like new things"},{"speaker":"Caden Damiano","startTime":1580.3799999999999,"endTime":1586.1699999999998,"body":"coming out where you can control"},{"speaker":"Caden Damiano","startTime":1580.3799999999999,"endTime":1586.1699999999998,"body":"thing using this one device. As"},{"speaker":"Caden Damiano","startTime":1586.2,"endTime":1588.8999999999999,"body":"you can download the app to"},{"speaker":"Caden Damiano","startTime":1586.2,"endTime":1588.8999999999999,"body":"automate your home, like smart"},{"speaker":"Caden Damiano","startTime":1588.8999999999999,"endTime":1592.53,"body":"home, and that's something I'm"},{"speaker":"Caden Damiano","startTime":1588.8999999999999,"endTime":1592.53,"body":"actually really interested in"},{"speaker":"Caden Damiano","startTime":1592.62,"endTime":1595.9199999999998,"body":"developing in my career is"},{"speaker":"Caden Damiano","startTime":1592.62,"endTime":1595.9199999999998,"body":"getting into smart home devices."},{"speaker":"Caden Damiano","startTime":1596.82,"endTime":1599.1599999999999,"body":"Another thing that experienced"},{"speaker":"Caden Damiano","startTime":1596.82,"endTime":1599.1599999999999,"body":"designers like digital product"},{"speaker":"Caden Damiano","startTime":1599.1599999999999,"endTime":1602.52,"body":"design, there's a big facet of"},{"speaker":"Caden Damiano","startTime":1599.1599999999999,"endTime":1602.52,"body":"it like UX designers user"},{"speaker":"Caden Damiano","startTime":1602.52,"endTime":1607.08,"body":"experience. There's an aspect of"},{"speaker":"Caden Damiano","startTime":1602.52,"endTime":1607.08,"body":"it called service design. So"},{"speaker":"Caden Damiano","startTime":1607.08,"endTime":1611.4299999999998,"body":"you're designing. So like for"},{"speaker":"Caden Damiano","startTime":1607.08,"endTime":1611.4299999999998,"body":"ancestry, you're planning out"},{"speaker":"Caden Damiano","startTime":1611.4299999999998,"endTime":1615.1499999999999,"body":"that whole experience of the DNA"},{"speaker":"Caden Damiano","startTime":1611.4299999999998,"endTime":1615.1499999999999,"body":"test, like what emails, do they"},{"speaker":"Caden Damiano","startTime":1615.1499999999999,"endTime":1620.3999999999999,"body":"see the packaging on the box?"},{"speaker":"Caden Damiano","startTime":1615.1499999999999,"endTime":1620.3999999999999,"body":"How do they prepare the spit"},{"speaker":"Caden Damiano","startTime":1620.3999999999999,"endTime":1624.45,"body":"sample and, like, repackage it"},{"speaker":"Caden Damiano","startTime":1620.3999999999999,"endTime":1624.45,"body":"and send it back to you. And so"},{"speaker":"Caden Damiano","startTime":1624.48,"endTime":1628.59,"body":"I also do a lot of projects like"},{"speaker":"Caden Damiano","startTime":1624.48,"endTime":1628.59,"body":"that service design projects"},{"speaker":"Caden Damiano","startTime":1628.59,"endTime":1632.04,"body":"like, but I do work a lot on"},{"speaker":"Caden Damiano","startTime":1628.59,"endTime":1632.04,"body":"digital interfaces, and"},{"speaker":"Caden Damiano","startTime":1632.04,"endTime":1638.25,"body":"progressive leasing, like the"},{"speaker":"Caden Damiano","startTime":1632.04,"endTime":1638.25,"body":"the application to qualify for"},{"speaker":"Caden Damiano","startTime":1638.25,"endTime":1643.44,"body":"lease, like the data entry that"},{"speaker":"Caden Damiano","startTime":1638.25,"endTime":1643.44,"body":"leads to us giving them $1"},{"speaker":"Caden Damiano","startTime":1643.44,"endTime":1647.37,"body":"amount that they could use to go"},{"speaker":"Caden Damiano","startTime":1643.44,"endTime":1647.37,"body":"shop. But another project that"},{"speaker":"Caden Damiano","startTime":1647.37,"endTime":1650.52,"body":"we have on the horizon is what"},{"speaker":"Caden Damiano","startTime":1647.37,"endTime":1650.52,"body":"happens if they need to return"},{"speaker":"Caden Damiano","startTime":1650.52,"endTime":1653.55,"body":"that product? And what does that"},{"speaker":"Caden Damiano","startTime":1650.52,"endTime":1653.55,"body":"return experience look like? And"},{"speaker":"Caden Damiano","startTime":1653.55,"endTime":1657.81,"body":"there's physical aspects of that"},{"speaker":"Caden Damiano","startTime":1653.55,"endTime":1657.81,"body":"journey, like packaging? And"},{"speaker":"Caden Damiano","startTime":1658.77,"endTime":1659.22,"body":"yeah"},{"speaker":"Aaron Moncur","startTime":1660.27,"endTime":1663.57,"body":"It's a lot more"},{"speaker":"Aaron Moncur","startTime":1660.27,"endTime":1663.57,"body":"than just graphic design, right?"},{"speaker":"Aaron Moncur","startTime":1663.57,"endTime":1667.6499999999999,"body":"You're the architect of this"},{"speaker":"Aaron Moncur","startTime":1663.57,"endTime":1667.6499999999999,"body":"entire experience that that the"},{"speaker":"Aaron Moncur","startTime":1667.6499999999999,"endTime":1672.27,"body":"user has, whether it's dealing"},{"speaker":"Aaron Moncur","startTime":1667.6499999999999,"endTime":1672.27,"body":"with the graphics, or, like you"},{"speaker":"Aaron Moncur","startTime":1672.27,"endTime":1675.36,"body":"said, interacting with"},{"speaker":"Aaron Moncur","startTime":1672.27,"endTime":1675.36,"body":"packaging, or that sort of"},{"speaker":"Aaron Moncur","startTime":1675.36,"endTime":1675.69,"body":"thing."},{"speaker":"Caden Damiano","startTime":1676.11,"endTime":1680.55,"body":"Yeah, it's a very"},{"speaker":"Caden Damiano","startTime":1676.11,"endTime":1680.55,"body":"broad, and it's still being"},{"speaker":"Caden Damiano","startTime":1680.55,"endTime":1685.74,"body":"fleshed out on like, what you"},{"speaker":"Caden Damiano","startTime":1680.55,"endTime":1685.74,"body":"can do, because there are, there"},{"speaker":"Caden Damiano","startTime":1685.74,"endTime":1691.9199999999998,"body":"are elements of visual design"},{"speaker":"Caden Damiano","startTime":1685.74,"endTime":1691.9199999999998,"body":"best practices that have come"},{"speaker":"Caden Damiano","startTime":1691.9199999999998,"endTime":1696.03,"body":"from the graphic design world,"},{"speaker":"Caden Damiano","startTime":1691.9199999999998,"endTime":1696.03,"body":"but then there's like, designing"},{"speaker":"Caden Damiano","startTime":1696.6299999999999,"endTime":1699.99,"body":"the architecture of software and"},{"speaker":"Caden Damiano","startTime":1696.6299999999999,"endTime":1699.99,"body":"designing the database"},{"speaker":"Caden Damiano","startTime":1699.99,"endTime":1704.46,"body":"structure, like how, but not"},{"speaker":"Caden Damiano","startTime":1699.99,"endTime":1704.46,"body":"looking at it on like how, from"},{"speaker":"Caden Damiano","startTime":1704.46,"endTime":1706.77,"body":"the perspective of, 'Okay, how"},{"speaker":"Caden Damiano","startTime":1704.46,"endTime":1706.77,"body":"we're gonna make this database"},{"speaker":"Caden Damiano","startTime":1706.77,"endTime":1708.24,"body":"and how I'm gonna code this"},{"speaker":"Caden Damiano","startTime":1706.77,"endTime":1708.24,"body":"database?' It's going to be"},{"speaker":"Caden Damiano","startTime":1708.24,"endTime":1713.22,"body":"like, 'Okay, how we design this"},{"speaker":"Caden Damiano","startTime":1708.24,"endTime":1713.22,"body":"database is going to influence"},{"speaker":"Caden Damiano","startTime":1713.49,"endTime":1716.85,"body":"the customer's experience"},{"speaker":"Caden Damiano","startTime":1713.49,"endTime":1716.85,"body":"downstream.' If we make it"},{"speaker":"Caden Damiano","startTime":1717.27,"endTime":1722.3999999999999,"body":"dense, or we ask them for too"},{"speaker":"Caden Damiano","startTime":1717.27,"endTime":1722.3999999999999,"body":"much information, then so for"},{"speaker":"Caden Damiano","startTime":1722.3999999999999,"endTime":1724.74,"body":"example, if the database is"},{"speaker":"Caden Damiano","startTime":1722.3999999999999,"endTime":1724.74,"body":"requiring you to give your"},{"speaker":"Caden Damiano","startTime":1724.74,"endTime":1727.53,"body":"credit card in an initial"},{"speaker":"Caden Damiano","startTime":1724.74,"endTime":1727.53,"body":"application to see if you"},{"speaker":"Caden Damiano","startTime":1727.53,"endTime":1731.73,"body":"prequalify, someone's going to"},{"speaker":"Caden Damiano","startTime":1727.53,"endTime":1731.73,"body":"be like, well, this is sketchy,"},{"speaker":"Caden Damiano","startTime":1731.73,"endTime":1733.71,"body":"I'm not going to finish this"},{"speaker":"Caden Damiano","startTime":1731.73,"endTime":1733.71,"body":"application. And then you see"},{"speaker":"Caden Damiano","startTime":1733.71,"endTime":1738.1799999999998,"body":"conversion rates go down,"},{"speaker":"Caden Damiano","startTime":1733.71,"endTime":1738.1799999999998,"body":"because and the mental model, so"},{"speaker":"Caden Damiano","startTime":1738.1799999999998,"endTime":1741.72,"body":"there's like a psychology aspect"},{"speaker":"Caden Damiano","startTime":1738.1799999999998,"endTime":1741.72,"body":"to it as well, like, customers,"},{"speaker":"Caden Damiano","startTime":1742.02,"endTime":1744.99,"body":"mental models expect the"},{"speaker":"Caden Damiano","startTime":1742.02,"endTime":1744.99,"body":"collection of certain data and"},{"speaker":"Caden Damiano","startTime":1744.99,"endTime":1748.26,"body":"certain parts of their flow"},{"speaker":"Caden Damiano","startTime":1744.99,"endTime":1748.26,"body":"their workflows, so usually,"},{"speaker":"Caden Damiano","startTime":1748.26,"endTime":1750.54,"body":"you'd expect a credit card to be"},{"speaker":"Caden Damiano","startTime":1748.26,"endTime":1750.54,"body":"collected when they're checking"},{"speaker":"Caden Damiano","startTime":1750.54,"endTime":1752.82,"body":"out and they've already decided"},{"speaker":"Caden Damiano","startTime":1750.54,"endTime":1752.82,"body":"to convert."},{"speaker":"Aaron Moncur","startTime":1753.69,"endTime":1756.4199999999998,"body":"So like, so you're"},{"speaker":"Aaron Moncur","startTime":1753.69,"endTime":1756.4199999999998,"body":"getting into things like"},{"speaker":"Aaron Moncur","startTime":1756.4199999999998,"endTime":1759.3899999999999,"body":"behavioral science as well,"},{"speaker":"Aaron Moncur","startTime":1756.4199999999998,"endTime":1759.3899999999999,"body":"right, understanding that the"},{"speaker":"Aaron Moncur","startTime":1759.3899999999999,"endTime":1762.3,"body":"mind of the consumer and how"},{"speaker":"Aaron Moncur","startTime":1759.3899999999999,"endTime":1762.3,"body":"they interact with things."},{"speaker":"Caden Damiano","startTime":1762.6,"endTime":1767.34,"body":"Yeah. So we're"},{"speaker":"Caden Damiano","startTime":1762.6,"endTime":1767.34,"body":"not engineers, in the sense that"},{"speaker":"Caden Damiano","startTime":1767.34,"endTime":1772.05,"body":"like, we're, we are, yeah, it's"},{"speaker":"Caden Damiano","startTime":1767.34,"endTime":1772.05,"body":"more of an I would say it's more"},{"speaker":"Caden Damiano","startTime":1772.05,"endTime":1775.59,"body":"of an architect when I explain"},{"speaker":"Caden Damiano","startTime":1772.05,"endTime":1775.59,"body":"it to my family members who have"},{"speaker":"Caden Damiano","startTime":1775.59,"endTime":1780.57,"body":"no idea what it is, because it's"},{"speaker":"Caden Damiano","startTime":1775.59,"endTime":1780.57,"body":"really, it's a new job, right? I"},{"speaker":"Caden Damiano","startTime":1780.57,"endTime":1783.6299999999999,"body":"just tell them, like only"},{"speaker":"Caden Damiano","startTime":1780.57,"endTime":1783.6299999999999,"body":"construction industry, there is"},{"speaker":"Caden Damiano","startTime":1783.6299999999999,"endTime":1788.37,"body":"an architect who plans the"},{"speaker":"Caden Damiano","startTime":1783.6299999999999,"endTime":1788.37,"body":"layout of the house, there's"},{"speaker":"Caden Damiano","startTime":1788.37,"endTime":1793.2,"body":"purpose to the room. So like,"},{"speaker":"Caden Damiano","startTime":1788.37,"endTime":1793.2,"body":"for example, when you're"},{"speaker":"Caden Damiano","startTime":1793.2,"endTime":1795.03,"body":"planning out a house, like what"},{"speaker":"Caden Damiano","startTime":1793.2,"endTime":1795.03,"body":"do you see when you open the"},{"speaker":"Caden Damiano","startTime":1795.03,"endTime":1801.45,"body":"front door? Like, a bench to"},{"speaker":"Caden Damiano","startTime":1795.03,"endTime":1801.45,"body":"take your shoes off a closet,"},{"speaker":"Caden Damiano","startTime":1801.45,"endTime":1806.49,"body":"put your coat in? And then you"},{"speaker":"Caden Damiano","startTime":1801.45,"endTime":1806.49,"body":"go into the living room? And"},{"speaker":"Caden Damiano","startTime":1806.52,"endTime":1809.34,"body":"there's a TV entertainment"},{"speaker":"Caden Damiano","startTime":1806.52,"endTime":1809.34,"body":"center, there's a sectional and"},{"speaker":"Caden Damiano","startTime":1809.34,"endTime":1811.8,"body":"you're like, yeah, this makes"},{"speaker":"Caden Damiano","startTime":1809.34,"endTime":1811.8,"body":"sense. And then in the corner,"},{"speaker":"Caden Damiano","startTime":1811.8,"endTime":1817.35,"body":"there's a toilet. Right? And"},{"speaker":"Caden Damiano","startTime":1811.8,"endTime":1817.35,"body":"that doesn't back like that does"},{"speaker":"Caden Damiano","startTime":1817.35,"endTime":1820.08,"body":"not make sense for that to be"},{"speaker":"Caden Damiano","startTime":1817.35,"endTime":1820.08,"body":"there. And it's really an up"},{"speaker":"Caden Damiano","startTime":1820.11,"endTime":1823.44,"body":"like, obtrusive to the the"},{"speaker":"Caden Damiano","startTime":1820.11,"endTime":1823.44,"body":"experience of enjoying your"},{"speaker":"Caden Damiano","startTime":1823.44,"endTime":1826.95,"body":"home, right? Because you don't"},{"speaker":"Caden Damiano","startTime":1823.44,"endTime":1826.95,"body":"want to have like a toilet where"},{"speaker":"Aaron Moncur","startTime":1827.1299999999999,"endTime":1828.99,"body":"So you're the guy"},{"speaker":"Aaron Moncur","startTime":1827.1299999999999,"endTime":1828.99,"body":"that makes sure there's no"},{"speaker":"Aaron Moncur","startTime":1828.99,"endTime":1830.73,"body":"toilet in the living room"},{"speaker":"Aaron Moncur","startTime":1828.99,"endTime":1830.73,"body":"from..."},{"speaker":"Caden Damiano","startTime":1830.76,"endTime":1834.9299999999998,"body":"Our kitchens or"},{"speaker":"Caden Damiano","startTime":1830.76,"endTime":1834.9299999999998,"body":"yeah. Stairs, yeah."},{"speaker":"Aaron Moncur","startTime":1834.9299999999998,"endTime":1836.01,"body":"Great way to"},{"speaker":"Aaron Moncur","startTime":1834.9299999999998,"endTime":1836.01,"body":"explain it."},{"speaker":"Caden Damiano","startTime":1836.04,"endTime":1839.1,"body":"Yeah. So I do"},{"speaker":"Caden Damiano","startTime":1836.04,"endTime":1839.1,"body":"that for digital products is I I"},{"speaker":"Caden Damiano","startTime":1839.1,"endTime":1842.76,"body":"think about the human aspect."},{"speaker":"Caden Damiano","startTime":1839.1,"endTime":1842.76,"body":"And then I work with the"},{"speaker":"Caden Damiano","startTime":1842.76,"endTime":1845.61,"body":"engineers to make sure that the"},{"speaker":"Caden Damiano","startTime":1842.76,"endTime":1845.61,"body":"technologies are feasible"},{"speaker":"Aaron Moncur","startTime":1847.23,"endTime":1850.56,"body":"Is project that"},{"speaker":"Aaron Moncur","startTime":1847.23,"endTime":1850.56,"body":"you can share, that maybe it was"},{"speaker":"Aaron Moncur","startTime":1850.56,"endTime":1855.03,"body":"a big success or something you"},{"speaker":"Aaron Moncur","startTime":1850.56,"endTime":1855.03,"body":"really learned a lot and share a"},{"speaker":"Aaron Moncur","startTime":1855.03,"endTime":1856.74,"body":"few of the details about that"},{"speaker":"Aaron Moncur","startTime":1855.03,"endTime":1856.74,"body":"project."},{"speaker":"Caden Damiano","startTime":1857.85,"endTime":1863.6399999999999,"body":"Yeah, so I think"},{"speaker":"Caden Damiano","startTime":1857.85,"endTime":1863.6399999999999,"body":"a common problem with like older"},{"speaker":"Caden Damiano","startTime":1863.6399999999999,"endTime":1867.6,"body":"companies is that they hire a"},{"speaker":"Caden Damiano","startTime":1863.6399999999999,"endTime":1867.6,"body":"lot of software engineers, but"},{"speaker":"Caden Damiano","startTime":1867.6,"endTime":1871.8899999999999,"body":"they don't bring on design."},{"speaker":"Caden Damiano","startTime":1867.6,"endTime":1871.8899999999999,"body":"Because the value design is it's"},{"speaker":"Caden Damiano","startTime":1871.8899999999999,"endTime":1877.29,"body":"slowly being accepted that like"},{"speaker":"Caden Damiano","startTime":1871.8899999999999,"endTime":1877.29,"body":"companies that invest in staff"},{"speaker":"Caden Damiano","startTime":1877.29,"endTime":1881.58,"body":"that think about these things"},{"speaker":"Caden Damiano","startTime":1877.29,"endTime":1881.58,"body":"are usually very valuable. Think"},{"speaker":"Caden Damiano","startTime":1881.6699999999998,"endTime":1886.02,"body":"Apple, think Amazon. Amazon has"},{"speaker":"Caden Damiano","startTime":1881.6699999999998,"endTime":1886.02,"body":"a very great user experience, it"},{"speaker":"Caden Damiano","startTime":1886.02,"endTime":1889.29,"body":"might not be like the get does,"},{"speaker":"Caden Damiano","startTime":1886.02,"endTime":1889.29,"body":"like visual Graphic Design"},{"speaker":"Caden Damiano","startTime":1889.29,"endTime":1891.78,"body":"Awards for the design of their"},{"speaker":"Caden Damiano","startTime":1889.29,"endTime":1891.78,"body":"site or anything like that. But"},{"speaker":"Caden Damiano","startTime":1892.1399999999999,"endTime":1897.06,"body":"like from like UX is getting"},{"speaker":"Caden Damiano","startTime":1892.1399999999999,"endTime":1897.06,"body":"from point A to point B, a"},{"speaker":"Caden Damiano","startTime":1897.06,"endTime":1900.33,"body":"customer wants couch in their"},{"speaker":"Caden Damiano","startTime":1897.06,"endTime":1900.33,"body":"house, you could go on Amazon"},{"speaker":"Caden Damiano","startTime":1900.33,"endTime":1904.98,"body":"app and get a couch sent to your"},{"speaker":"Caden Damiano","startTime":1900.33,"endTime":1904.98,"body":"house with minimal, with"},{"speaker":"Caden Damiano","startTime":1904.98,"endTime":1907.4099999999999,"body":"minimal, like headaches or"},{"speaker":"Caden Damiano","startTime":1904.98,"endTime":1907.4099999999999,"body":"anything like that. Or if you"},{"speaker":"Caden Damiano","startTime":1907.4099999999999,"endTime":1910.29,"body":"want to return something with"},{"speaker":"Caden Damiano","startTime":1907.4099999999999,"endTime":1910.29,"body":"Amazon, they make it so"},{"speaker":"Caden Damiano","startTime":1910.29,"endTime":1915.06,"body":"painless. Like so. And that's"},{"speaker":"Caden Damiano","startTime":1910.29,"endTime":1915.06,"body":"why they're so valuable is"},{"speaker":"Caden Damiano","startTime":1915.06,"endTime":1917.61,"body":"because they've invested in"},{"speaker":"Caden Damiano","startTime":1915.06,"endTime":1917.61,"body":"people to think about these"},{"speaker":"Caden Damiano","startTime":1917.61,"endTime":1924.81,"body":"things. And so, I progressive"},{"speaker":"Caden Damiano","startTime":1917.61,"endTime":1924.81,"body":"leasing is 20 year old company,"},{"speaker":"Caden Damiano","startTime":1925.11,"endTime":1930.48,"body":"we the legacy, there's this"},{"speaker":"Caden Damiano","startTime":1925.11,"endTime":1930.48,"body":"monolith of legacy code that is"},{"speaker":"Caden Damiano","startTime":1930.48,"endTime":1937.2,"body":"preventing us from unifying the"},{"speaker":"Caden Damiano","startTime":1930.48,"endTime":1937.2,"body":"consistent workflow. So that led"},{"speaker":"Caden Damiano","startTime":1937.2,"endTime":1942.9299999999998,"body":"to duplicate workflows. Like the"},{"speaker":"Caden Damiano","startTime":1937.2,"endTime":1942.9299999999998,"body":"application experience was"},{"speaker":"Caden Damiano","startTime":1942.9299999999998,"endTime":1947.07,"body":"duplicated, like four, four or"},{"speaker":"Caden Damiano","startTime":1942.9299999999998,"endTime":1947.07,"body":"five nose 20 times actually was"},{"speaker":"Caden Damiano","startTime":1947.1,"endTime":1949.53,"body":"20 times there's 20 different"},{"speaker":"Caden Damiano","startTime":1947.1,"endTime":1949.53,"body":"versions of the same workflow,"},{"speaker":"Caden Damiano","startTime":1949.59,"endTime":1956.4299999999998,"body":"because the architecture because"},{"speaker":"Caden Damiano","startTime":1949.59,"endTime":1956.4299999999998,"body":"the the, how we architected our"},{"speaker":"Caden Damiano","startTime":1956.4299999999998,"endTime":1959.04,"body":"databases and stuff didn't"},{"speaker":"Caden Damiano","startTime":1956.4299999999998,"endTime":1959.04,"body":"recognize people as customers,"},{"speaker":"Caden Damiano","startTime":1959.04,"endTime":1964.35,"body":"they were numbers, their IDs in"},{"speaker":"Caden Damiano","startTime":1959.04,"endTime":1964.35,"body":"a database. And that meant that"},{"speaker":"Caden Damiano","startTime":1964.35,"endTime":1967.6799999999998,"body":"if you wanted to shop around and"},{"speaker":"Caden Damiano","startTime":1964.35,"endTime":1967.6799999999998,"body":"we just started rolling out e"},{"speaker":"Caden Damiano","startTime":1967.6799999999998,"endTime":1972.36,"body":"commerce products, where the"},{"speaker":"Caden Damiano","startTime":1967.6799999999998,"endTime":1972.36,"body":"behaviors of an e commerce shop"},{"speaker":"Caden Damiano","startTime":1972.36,"endTime":1976.02,"body":"are totally different than"},{"speaker":"Caden Damiano","startTime":1972.36,"endTime":1976.02,"body":"someone in a physical store"},{"speaker":"Caden Damiano","startTime":1976.02,"endTime":1977.85,"body":"where they've like they've"},{"speaker":"Caden Damiano","startTime":1976.02,"endTime":1977.85,"body":"driven to the store, they've"},{"speaker":"Caden Damiano","startTime":1977.85,"endTime":1980.1599999999999,"body":"decided to convert they're on e"},{"speaker":"Caden Damiano","startTime":1977.85,"endTime":1980.1599999999999,"body":"commerce, there's a lot more"},{"speaker":"Caden Damiano","startTime":1980.1599999999999,"endTime":1984.24,"body":"shopping around, and mood see"},{"speaker":"Caden Damiano","startTime":1980.1599999999999,"endTime":1984.24,"body":"people applying like five"},{"speaker":"Caden Damiano","startTime":1984.24,"endTime":1987.45,"body":"different times within an hour"},{"speaker":"Caden Damiano","startTime":1984.24,"endTime":1987.45,"body":"going through like the same"},{"speaker":"Caden Damiano","startTime":1987.45,"endTime":1990.84,"body":"thing entering their social and"},{"speaker":"Caden Damiano","startTime":1987.45,"endTime":1990.84,"body":"turning in like all this, this"},{"speaker":"Caden Damiano","startTime":1990.84,"endTime":1993.87,"body":"personal information that's"},{"speaker":"Caden Damiano","startTime":1990.84,"endTime":1993.87,"body":"pretty high set high sensitivity"},{"speaker":"Caden Damiano","startTime":1994.1699999999998,"endTime":1999.54,"body":"over and over again. And so I"},{"speaker":"Caden Damiano","startTime":1994.1699999999998,"endTime":1999.54,"body":"worked on with the engineering"},{"speaker":"Caden Damiano","startTime":1999.54,"endTime":2005.81,"body":"team to re architect how our"},{"speaker":"Caden Damiano","startTime":1999.54,"endTime":2005.81,"body":"system like what would an"},{"speaker":"Caden Damiano","startTime":2005.81,"endTime":2008.69,"body":"application look like with a"},{"speaker":"Caden Damiano","startTime":2005.81,"endTime":2008.69,"body":"centralized customer database."},{"speaker":"Caden Damiano","startTime":2009.47,"endTime":2015.02,"body":"So like a customer centric view"},{"speaker":"Caden Damiano","startTime":2009.47,"endTime":2015.02,"body":"of the application, they enter"},{"speaker":"Caden Damiano","startTime":2015.02,"endTime":2017.87,"body":"in the information once they get"},{"speaker":"Caden Damiano","startTime":2015.02,"endTime":2017.87,"body":"saved to the customer profile."},{"speaker":"Caden Damiano","startTime":2018.35,"endTime":2022.6399999999999,"body":"And then if they want to shop"},{"speaker":"Caden Damiano","startTime":2018.35,"endTime":2022.6399999999999,"body":"around, they can log in, quickly"},{"speaker":"Caden Damiano","startTime":2022.6399999999999,"endTime":2026.09,"body":"reapply without having to fill"},{"speaker":"Caden Damiano","startTime":2022.6399999999999,"endTime":2026.09,"body":"out an application again. And"},{"speaker":"Caden Damiano","startTime":2026.09,"endTime":2029.24,"body":"that will give them the"},{"speaker":"Caden Damiano","startTime":2026.09,"endTime":2029.24,"body":"flexibility to shop around"},{"speaker":"Caden Damiano","startTime":2029.24,"endTime":2031.49,"body":"because that's what they want,"},{"speaker":"Caden Damiano","startTime":2029.24,"endTime":2031.49,"body":"as shown through their"},{"speaker":"Caden Damiano","startTime":2031.49,"endTime":2034.46,"body":"behaviors. They want to shop"},{"speaker":"Caden Damiano","startTime":2031.49,"endTime":2034.46,"body":"around, they want to consider"},{"speaker":"Caden Damiano","startTime":2034.8799999999999,"endTime":2037.19,"body":"multiple options, and they're"},{"speaker":"Caden Damiano","startTime":2034.8799999999999,"endTime":2037.19,"body":"treating us like purchasing"},{"speaker":"Caden Damiano","startTime":2037.19,"endTime":2040.61,"body":"power when we're just an"},{"speaker":"Caden Damiano","startTime":2037.19,"endTime":2040.61,"body":"application that's very linear"},{"speaker":"Caden Damiano","startTime":2040.61,"endTime":2046.19,"body":"and inflexible. Yeah, so that"},{"speaker":"Caden Damiano","startTime":2040.61,"endTime":2046.19,"body":"allows them to perform the tasks"},{"speaker":"Caden Damiano","startTime":2046.22,"endTime":2049.25,"body":"and the jobs to be done that"},{"speaker":"Caden Damiano","startTime":2046.22,"endTime":2049.25,"body":"they want to do and jobs to be"},{"speaker":"Caden Damiano","startTime":2049.25,"endTime":2052.28,"body":"done is just a framework to like"},{"speaker":"Caden Damiano","startTime":2049.25,"endTime":2052.28,"body":"look at innovation, right?"},{"speaker":"Caden Damiano","startTime":2052.88,"endTime":2058.37,"body":"People there's people don't"},{"speaker":"Caden Damiano","startTime":2052.88,"endTime":2058.37,"body":"like, for example, have you"},{"speaker":"Caden Damiano","startTime":2058.37,"endTime":2060.14,"body":"heard of jobs to be done like"},{"speaker":"Caden Damiano","startTime":2058.37,"endTime":2060.14,"body":"that framework?"},{"speaker":"Aaron Moncur","startTime":2060.2000000000003,"endTime":2060.65,"body":"No."},{"speaker":"Caden Damiano","startTime":2061.07,"endTime":2064.37,"body":"So great book,"},{"speaker":"Caden Damiano","startTime":2061.07,"endTime":2064.37,"body":"Competing Against Luck. It's"},{"speaker":"Caden Damiano","startTime":2064.76,"endTime":2067.31,"body":"written by Harvard Business"},{"speaker":"Caden Damiano","startTime":2064.76,"endTime":2067.31,"body":"School Professor Clayton"},{"speaker":"Caden Damiano","startTime":2067.31,"endTime":2072.32,"body":"Christensen. And he's led to"},{"speaker":"Caden Damiano","startTime":2067.31,"endTime":2072.32,"body":"this, it's very popular and the"},{"speaker":"Caden Damiano","startTime":2072.32,"endTime":2077.03,"body":"digital products on space, but"},{"speaker":"Caden Damiano","startTime":2072.32,"endTime":2077.03,"body":"jobs to be done is, you don't"},{"speaker":"Caden Damiano","startTime":2077.03,"endTime":2079.31,"body":"want to drill but you want to"},{"speaker":"Caden Damiano","startTime":2077.03,"endTime":2079.31,"body":"like you don't want a quarter"},{"speaker":"Caden Damiano","startTime":2079.31,"endTime":2082.07,"body":"inch drill that you want a"},{"speaker":"Caden Damiano","startTime":2079.31,"endTime":2082.07,"body":"quarter inch hole. So the story"},{"speaker":"Caden Damiano","startTime":2082.07,"endTime":2085.13,"body":"isn't about your product. It's"},{"speaker":"Caden Damiano","startTime":2082.07,"endTime":2085.13,"body":"what your product allows people"},{"speaker":"Caden Damiano","startTime":2085.16,"endTime":2089.75,"body":"how it allows people to get to"},{"speaker":"Caden Damiano","startTime":2085.16,"endTime":2089.75,"body":"point B. And so a really"},{"speaker":"Caden Damiano","startTime":2089.75,"endTime":2093.14,"body":"interesting example of jobs to"},{"speaker":"Caden Damiano","startTime":2089.75,"endTime":2093.14,"body":"be done is Safe Boto, which is a"},{"speaker":"Caden Damiano","startTime":2093.95,"endTime":2103.19,"body":"African version of Uber. So"},{"speaker":"Caden Damiano","startTime":2093.95,"endTime":2103.19,"body":"there's in Uganda, in Kenya,"},{"speaker":"Caden Damiano","startTime":2103.19,"endTime":2106.58,"body":"there's these taxis called boda"},{"speaker":"Caden Damiano","startTime":2103.19,"endTime":2106.58,"body":"bodas, which are just motorcycle"},{"speaker":"Caden Damiano","startTime":2106.58,"endTime":2111.74,"body":"taxis. They're not the safest"},{"speaker":"Caden Damiano","startTime":2106.58,"endTime":2111.74,"body":"eggs. They're not it's not the"},{"speaker":"Caden Damiano","startTime":2111.74,"endTime":2117.6499999999996,"body":"safest experience. It's really"},{"speaker":"Caden Damiano","startTime":2111.74,"endTime":2117.6499999999996,"body":"interesting. But what people"},{"speaker":"Caden Damiano","startTime":2117.6499999999996,"endTime":2120.6499999999996,"body":"realized. So like, a lot of"},{"speaker":"Caden Damiano","startTime":2117.6499999999996,"endTime":2120.6499999999996,"body":"these years, these European"},{"speaker":"Caden Damiano","startTime":2120.6499999999996,"endTime":2123.98,"body":"people, they started this"},{"speaker":"Caden Damiano","startTime":2120.6499999999996,"endTime":2123.98,"body":"company like, Oh, it's really"},{"speaker":"Caden Damiano","startTime":2123.98,"endTime":2128.6299999999997,"body":"unsafe. We will give these"},{"speaker":"Caden Damiano","startTime":2123.98,"endTime":2128.6299999999997,"body":"riders helmets will get make"},{"speaker":"Caden Damiano","startTime":2128.6299999999997,"endTime":2131.06,"body":"sure that they are background"},{"speaker":"Caden Damiano","startTime":2128.6299999999997,"endTime":2131.06,"body":"check before they get on the"},{"speaker":"Caden Damiano","startTime":2131.06,"endTime":2134.72,"body":"service. And people want to love"},{"speaker":"Caden Damiano","startTime":2131.06,"endTime":2134.72,"body":"the product because it's safe."},{"speaker":"Caden Damiano","startTime":2135.5299999999997,"endTime":2140.12,"body":"And they quickly found out that"},{"speaker":"Caden Damiano","startTime":2135.5299999999997,"endTime":2140.12,"body":"Ugandans are yous are very"},{"speaker":"Caden Damiano","startTime":2140.12,"endTime":2144.83,"body":"accustomed to the danger of"},{"speaker":"Caden Damiano","startTime":2140.12,"endTime":2144.83,"body":"commuting this way. The reason"},{"speaker":"Caden Damiano","startTime":2144.83,"endTime":2147.65,"body":"they would actually hire so"},{"speaker":"Caden Damiano","startTime":2144.83,"endTime":2147.65,"body":"they'd have jobs to be done,"},{"speaker":"Caden Damiano","startTime":2147.65,"endTime":2150.23,"body":"like you hire a product to"},{"speaker":"Caden Damiano","startTime":2147.65,"endTime":2150.23,"body":"complete like a job that you"},{"speaker":"Caden Damiano","startTime":2150.23,"endTime":2154.34,"body":"have. The reason they're hiring"},{"speaker":"Caden Damiano","startTime":2150.23,"endTime":2154.34,"body":"safe, Botha was it was a status"},{"speaker":"Caden Damiano","startTime":2154.34,"endTime":2157.73,"body":"symbol, I could afford the"},{"speaker":"Caden Damiano","startTime":2154.34,"endTime":2157.73,"body":"slightly more expensive taxi, it"},{"speaker":"Caden Damiano","startTime":2157.73,"endTime":2161.15,"body":"was the flex and so they change"},{"speaker":"Caden Damiano","startTime":2157.73,"endTime":2161.15,"body":"their marketing and their value"},{"speaker":"Caden Damiano","startTime":2161.15,"endTime":2166.07,"body":"proposition to that instead of"},{"speaker":"Caden Damiano","startTime":2161.15,"endTime":2166.07,"body":"focusing on safety, which"},{"speaker":"Caden Damiano","startTime":2166.07,"endTime":2168.2599999999998,"body":"they're not the customer but"},{"speaker":"Caden Damiano","startTime":2166.07,"endTime":2168.2599999999998,"body":"they assumed that's what"},{"speaker":"Caden Damiano","startTime":2168.2599999999998,"endTime":2174.83,"body":"everyone wanted. So for for that"},{"speaker":"Caden Damiano","startTime":2168.2599999999998,"endTime":2174.83,"body":"project. The job to be done was"},{"speaker":"Caden Damiano","startTime":2174.86,"endTime":2178.94,"body":"being able to find out how much"},{"speaker":"Caden Damiano","startTime":2174.86,"endTime":2178.94,"body":"you could spend and be able to"},{"speaker":"Caden Damiano","startTime":2178.94,"endTime":2182.96,"body":"shop around wherever you want."},{"speaker":"Caden Damiano","startTime":2178.94,"endTime":2182.96,"body":"And that's got to be done. How"},{"speaker":"Caden Damiano","startTime":2182.96,"endTime":2186.08,"body":"our product was originally"},{"speaker":"Caden Damiano","startTime":2182.96,"endTime":2186.08,"body":"designed with legacy. Systems"},{"speaker":"Caden Damiano","startTime":2186.23,"endTime":2189.14,"body":"was not allowing that. So we"},{"speaker":"Caden Damiano","startTime":2186.23,"endTime":2189.14,"body":"redesigned it to allow that to"},{"speaker":"Caden Damiano","startTime":2189.14,"endTime":2189.5299999999997,"body":"happen."},{"speaker":"Aaron Moncur","startTime":2190.31,"endTime":2193.07,"body":"Interesting. I"},{"speaker":"Aaron Moncur","startTime":2190.31,"endTime":2193.07,"body":"really liked that you brought up"},{"speaker":"Aaron Moncur","startTime":2193.07,"endTime":2198.2599999999998,"body":"that phrase, what is the job"},{"speaker":"Aaron Moncur","startTime":2193.07,"endTime":2198.2599999999998,"body":"that you're hiring this product"},{"speaker":"Aaron Moncur","startTime":2198.2599999999998,"endTime":2203.36,"body":"to do? Right? In fact, I read I"},{"speaker":"Aaron Moncur","startTime":2198.2599999999998,"endTime":2203.36,"body":"can't. I think it may be was,"},{"speaker":"Aaron Moncur","startTime":2203.84,"endTime":2206.42,"body":"How Do You Measure Your Life"},{"speaker":"Aaron Moncur","startTime":2203.84,"endTime":2206.42,"body":"also by Clayton Christensen?"},{"speaker":"Caden Damiano","startTime":2206.45,"endTime":2206.87,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":2206.99,"endTime":2210.08,"body":"And I think it was"},{"speaker":"Aaron Moncur","startTime":2206.99,"endTime":2210.08,"body":"in that book that he talked"},{"speaker":"Aaron Moncur","startTime":2210.08,"endTime":2215.6,"body":"about consulting for McDonald's,"},{"speaker":"Aaron Moncur","startTime":2210.08,"endTime":2215.6,"body":"and they had, they're trying to"},{"speaker":"Aaron Moncur","startTime":2215.6,"endTime":2219.47,"body":"figure out how to sell more."},{"speaker":"Aaron Moncur","startTime":2215.6,"endTime":2219.47,"body":"sell more milkshakes. Right,"},{"speaker":"Aaron Moncur","startTime":2219.47,"endTime":2222.08,"body":"right. It's terrible, how do we"},{"speaker":"Aaron Moncur","startTime":2219.47,"endTime":2222.08,"body":"how do we push more milkshakes"},{"speaker":"Aaron Moncur","startTime":2222.08,"endTime":2226.2799999999997,"body":"on the American public? But"},{"speaker":"Aaron Moncur","startTime":2222.08,"endTime":2226.2799999999997,"body":"that's how he framed it. He was"},{"speaker":"Aaron Moncur","startTime":2226.2799999999997,"endTime":2229.97,"body":"like, 'What is the job that"},{"speaker":"Aaron Moncur","startTime":2226.2799999999997,"endTime":2229.97,"body":"people are hiring a milkshake to"},{"speaker":"Aaron Moncur","startTime":2229.97,"endTime":2234.68,"body":"do?' And I think that's a really"},{"speaker":"Aaron Moncur","startTime":2229.97,"endTime":2234.68,"body":"useful way to think about life"},{"speaker":"Aaron Moncur","startTime":2234.68,"endTime":2238.88,"body":"in general. I recently asked my"},{"speaker":"Aaron Moncur","startTime":2234.68,"endTime":2238.88,"body":"all the team members at"},{"speaker":"Aaron Moncur","startTime":2238.88,"endTime":2243.14,"body":"Pipeline, what is the job that"},{"speaker":"Aaron Moncur","startTime":2238.88,"endTime":2243.14,"body":"you're hiring your job to do?"},{"speaker":"Aaron Moncur","startTime":2243.56,"endTime":2246.86,"body":"What is it that you want to get"},{"speaker":"Aaron Moncur","startTime":2243.56,"endTime":2246.86,"body":"out of working at Pipeline or"},{"speaker":"Aaron Moncur","startTime":2246.86,"endTime":2249.89,"body":"working anywhere, for that"},{"speaker":"Aaron Moncur","startTime":2246.86,"endTime":2249.89,"body":"matter? It's just a really"},{"speaker":"Aaron Moncur","startTime":2249.89,"endTime":2252.65,"body":"useful framework through which"},{"speaker":"Aaron Moncur","startTime":2249.89,"endTime":2252.65,"body":"to think about your life, I"},{"speaker":"Aaron Moncur","startTime":2252.65,"endTime":2253.07,"body":"think."},{"speaker":"Caden Damiano","startTime":2253.4,"endTime":2256.16,"body":"Oh, totally. And"},{"speaker":"Caden Damiano","startTime":2253.4,"endTime":2256.16,"body":"it also helps you be more self"},{"speaker":"Caden Damiano","startTime":2256.16,"endTime":2259.64,"body":"aware actually did one of I"},{"speaker":"Caden Damiano","startTime":2256.16,"endTime":2259.64,"body":"think my second podcast episode,"},{"speaker":"Caden Damiano","startTime":2259.64,"endTime":2263.99,"body":"it's called Jobs To Be Done"},{"speaker":"Caden Damiano","startTime":2259.64,"endTime":2263.99,"body":"Theory In Your Life by Jeff, and"},{"speaker":"Caden Damiano","startTime":2264.02,"endTime":2269.96,"body":"I interviewed Jeff Whitlock. So"},{"speaker":"Caden Damiano","startTime":2264.02,"endTime":2269.96,"body":"that's in the the the annals of"},{"speaker":"Caden Damiano","startTime":2269.99,"endTime":2272.7799999999997,"body":"my podcast, if you want to look"},{"speaker":"Caden Damiano","startTime":2269.99,"endTime":2272.7799999999997,"body":"that up. It's one of the first"},{"speaker":"Caden Damiano","startTime":2272.7799999999997,"endTime":2279.35,"body":"ones and he talked about why he"},{"speaker":"Caden Damiano","startTime":2272.7799999999997,"endTime":2279.35,"body":"went to a prestigious college."},{"speaker":"Caden Damiano","startTime":2279.59,"endTime":2282.14,"body":"And he's like, I want to go to"},{"speaker":"Caden Damiano","startTime":2279.59,"endTime":2282.14,"body":"prestigious, prestigious college"},{"speaker":"Caden Damiano","startTime":2282.14,"endTime":2287.2999999999997,"body":"because I want to get a job at a"},{"speaker":"Caden Damiano","startTime":2282.14,"endTime":2287.2999999999997,"body":"big consulting firm. And he"},{"speaker":"Caden Damiano","startTime":2287.2999999999997,"endTime":2291.38,"body":"realized, like, 'Wow, that's"},{"speaker":"Caden Damiano","startTime":2287.2999999999997,"endTime":2291.38,"body":"really shallow.' And he ended up"},{"speaker":"Caden Damiano","startTime":2291.41,"endTime":2293.9,"body":"he worked at McKinsey and stuff,"},{"speaker":"Caden Damiano","startTime":2291.41,"endTime":2293.9,"body":"but he left out for a couple"},{"speaker":"Caden Damiano","startTime":2293.9,"endTime":2296.81,"body":"years, because he, that's not"},{"speaker":"Caden Damiano","startTime":2293.9,"endTime":2296.81,"body":"what he wanted, he realized"},{"speaker":"Caden Damiano","startTime":2296.84,"endTime":2299.45,"body":"quickly. That's not like what"},{"speaker":"Caden Damiano","startTime":2296.84,"endTime":2299.45,"body":"you want it to how you want to"},{"speaker":"Caden Damiano","startTime":2299.45,"endTime":2304.82,"body":"build his career. And, like,"},{"speaker":"Caden Damiano","startTime":2299.45,"endTime":2304.82,"body":"asking myself, because I had a"},{"speaker":"Caden Damiano","startTime":2304.82,"endTime":2309.5,"body":"bad experience, where I worked"},{"speaker":"Caden Damiano","startTime":2304.82,"endTime":2309.5,"body":"for a year to prepare for a"},{"speaker":"Caden Damiano","startTime":2309.5,"endTime":2313.67,"body":"university interview with"},{"speaker":"Caden Damiano","startTime":2309.5,"endTime":2313.67,"body":"Facebook. Like, my professors"},{"speaker":"Caden Damiano","startTime":2313.67,"endTime":2315.95,"body":"were like, okay, we're going to"},{"speaker":"Caden Damiano","startTime":2313.67,"endTime":2315.95,"body":"recommend one designer to"},{"speaker":"Caden Damiano","startTime":2315.95,"endTime":2320.81,"body":"interview at Facebook. And the"},{"speaker":"Caden Damiano","startTime":2315.95,"endTime":2320.81,"body":"whole time, I got recommended"},{"speaker":"Caden Damiano","startTime":2320.81,"endTime":2325.31,"body":"but had a year to prepare, like,"},{"speaker":"Caden Damiano","startTime":2320.81,"endTime":2325.31,"body":"be ready for that interview. And"},{"speaker":"Caden Damiano","startTime":2325.34,"endTime":2330.2,"body":"they can dress I had a good day"},{"speaker":"Caden Damiano","startTime":2325.34,"endTime":2330.2,"body":"came, I did the interview. And"},{"speaker":"Caden Damiano","startTime":2330.23,"endTime":2332.87,"body":"you know what, like, it's it's a"},{"speaker":"Caden Damiano","startTime":2330.23,"endTime":2332.87,"body":"very tough hiring process. I"},{"speaker":"Caden Damiano","startTime":2332.87,"endTime":2337.7599999999998,"body":"didn't get it. And I mean, it"},{"speaker":"Caden Damiano","startTime":2332.87,"endTime":2337.7599999999998,"body":"was cool to interview and say"},{"speaker":"Caden Damiano","startTime":2337.7599999999998,"endTime":2339.86,"body":"interviewed because I think"},{"speaker":"Caden Damiano","startTime":2337.7599999999998,"endTime":2339.86,"body":"that's like an accomplishment in"},{"speaker":"Caden Damiano","startTime":2339.86,"endTime":2343.7,"body":"itself. But I realized, like,"},{"speaker":"Caden Damiano","startTime":2339.86,"endTime":2343.7,"body":"why was it hiring Facebook?"},{"speaker":"Caden Damiano","startTime":2344.15,"endTime":2346.82,"body":"Because I wanted that Facebook"},{"speaker":"Caden Damiano","startTime":2344.15,"endTime":2346.82,"body":"logo, my LinkedIn, it was not"},{"speaker":"Caden Damiano","startTime":2346.82,"endTime":2350.66,"body":"because I didn't like, I don't"},{"speaker":"Caden Damiano","startTime":2346.82,"endTime":2350.66,"body":"use their products that often."},{"speaker":"Caden Damiano","startTime":2350.66,"endTime":2354.65,"body":"Like I deleted Instagram and"},{"speaker":"Caden Damiano","startTime":2350.66,"endTime":2354.65,"body":"Facebook. I recently downloaded"},{"speaker":"Caden Damiano","startTime":2354.65,"endTime":2357.5299999999997,"body":"Instagram again, when the"},{"speaker":"Caden Damiano","startTime":2354.65,"endTime":2357.5299999999997,"body":"pandemic because I missed my"},{"speaker":"Caden Damiano","startTime":2357.5299999999997,"endTime":2360.41,"body":"friends. And that was a way to"},{"speaker":"Caden Damiano","startTime":2357.5299999999997,"endTime":2360.41,"body":"connect with them. Yeah, so I"},{"speaker":"Caden Damiano","startTime":2360.41,"endTime":2362.45,"body":"was hiring them to kick my"},{"speaker":"Caden Damiano","startTime":2360.41,"endTime":2362.45,"body":"friends. But when we were"},{"speaker":"Caden Damiano","startTime":2362.45,"endTime":2365.0,"body":"physically meeting with people,"},{"speaker":"Caden Damiano","startTime":2362.45,"endTime":2365.0,"body":"I didn't have it. And I was just"},{"speaker":"Caden Damiano","startTime":2365.0,"endTime":2368.5099999999998,"body":"like, 'Well, how do you think I"},{"speaker":"Caden Damiano","startTime":2365.0,"endTime":2368.5099999999998,"body":"would have?' I would have been"},{"speaker":"Caden Damiano","startTime":2368.5099999999998,"endTime":2372.38,"body":"happy there. If I, I mean, would"},{"speaker":"Caden Damiano","startTime":2368.5099999999998,"endTime":2372.38,"body":"have been good for my career."},{"speaker":"Caden Damiano","startTime":2372.41,"endTime":2376.37,"body":"But like, is the problem do I"},{"speaker":"Caden Damiano","startTime":2372.41,"endTime":2376.37,"body":"believe in their products? Not"},{"speaker":"Caden Damiano","startTime":2376.4,"endTime":2379.0099999999998,"body":"really. So yeah."},{"speaker":"Aaron Moncur","startTime":2379.61,"endTime":2383.21,"body":"Yeah, it makes a"},{"speaker":"Aaron Moncur","startTime":2379.61,"endTime":2383.21,"body":"lot of sense. Well, we should"},{"speaker":"Aaron Moncur","startTime":2383.21,"endTime":2386.5099999999998,"body":"probably wrap up here in a few"},{"speaker":"Aaron Moncur","startTime":2383.21,"endTime":2386.5099999999998,"body":"minutes. But before we do, how"},{"speaker":"Aaron Moncur","startTime":2386.5099999999998,"endTime":2390.41,"body":"can people get a hold of you?"},{"speaker":"Aaron Moncur","startTime":2386.5099999999998,"endTime":2390.41,"body":"And maybe if there's anything"},{"speaker":"Aaron Moncur","startTime":2390.41,"endTime":2393.7999999999997,"body":"else you want to plug for your"},{"speaker":"Aaron Moncur","startTime":2390.41,"endTime":2393.7999999999997,"body":"your podcast as well, this is"},{"speaker":"Aaron Moncur","startTime":2393.7999999999997,"endTime":2394.91,"body":"this is the time to do it."},{"speaker":"Caden Damiano","startTime":2395.27,"endTime":2401.2999999999997,"body":"Yeah, thank you."},{"speaker":"Caden Damiano","startTime":2395.27,"endTime":2401.2999999999997,"body":"Um, so of course, listen to The"},{"speaker":"Caden Damiano","startTime":2401.2999999999997,"endTime":2405.41,"body":"Way of Product Design is a cover"},{"speaker":"Caden Damiano","startTime":2401.2999999999997,"endTime":2405.41,"body":"to the podcast, it's everywhere"},{"speaker":"Caden Damiano","startTime":2405.41,"endTime":2412.22,"body":"podcasts are streamed to cover"},{"speaker":"Caden Damiano","startTime":2405.41,"endTime":2412.22,"body":"is my face with The Way of"},{"speaker":"Caden Damiano","startTime":2412.22,"endTime":2416.93,"body":"Product Design and it's a green"},{"speaker":"Caden Damiano","startTime":2412.22,"endTime":2416.93,"body":"cover. So it shouldn't be hard"},{"speaker":"Caden Damiano","startTime":2416.93,"endTime":2421.0099999999998,"body":"to miss. So if you want to like"},{"speaker":"Caden Damiano","startTime":2416.93,"endTime":2421.0099999999998,"body":"broaden your horizons, think"},{"speaker":"Caden Damiano","startTime":2421.0099999999998,"endTime":2424.34,"body":"about like internet of things"},{"speaker":"Caden Damiano","startTime":2421.0099999999998,"endTime":2424.34,"body":"products. I know this a lot of"},{"speaker":"Caden Damiano","startTime":2424.34,"endTime":2428.87,"body":"like physical engineers that"},{"speaker":"Caden Damiano","startTime":2424.34,"endTime":2428.87,"body":"listen to this podcast like if"},{"speaker":"Caden Damiano","startTime":2428.87,"endTime":2430.94,"body":"you want to be interested in"},{"speaker":"Caden Damiano","startTime":2428.87,"endTime":2430.94,"body":"like cool technologies, like"},{"speaker":"Caden Damiano","startTime":2431.27,"endTime":2435.83,"body":"making smart speakers and stuff"},{"speaker":"Caden Damiano","startTime":2431.27,"endTime":2435.83,"body":"like that. I think it'd be a"},{"speaker":"Caden Damiano","startTime":2435.83,"endTime":2439.49,"body":"great investment of your time."},{"speaker":"Caden Damiano","startTime":2435.83,"endTime":2439.49,"body":"And also connect with me on"},{"speaker":"Caden Damiano","startTime":2439.49,"endTime":2444.89,"body":"LinkedIn, Caden Damiano"},{"speaker":"Caden Damiano","startTime":2439.49,"endTime":2444.89,"body":"C-a-d-e-n D-a-m-i-a-n-o. Had to"},{"speaker":"Caden Damiano","startTime":2444.89,"endTime":2449.72,"body":"spell it out because it's people"},{"speaker":"Caden Damiano","startTime":2444.89,"endTime":2449.72,"body":"think Domino like D-o-m. I'm"},{"speaker":"Caden Damiano","startTime":2449.72,"endTime":2452.63,"body":"sure you can link all this in"},{"speaker":"Caden Damiano","startTime":2449.72,"endTime":2452.63,"body":"the show notes. But yeah, just"},{"speaker":"Caden Damiano","startTime":2452.66,"endTime":2460.64,"body":"connect with me. Listen to the"},{"speaker":"Caden Damiano","startTime":2452.66,"endTime":2460.64,"body":"podcast. And if you want like to"},{"speaker":"Caden Damiano","startTime":2460.64,"endTime":2464.5099999999998,"body":"talk like I love, I love"},{"speaker":"Caden Damiano","startTime":2460.64,"endTime":2464.5099999999998,"body":"chatting with people. Obviously."},{"speaker":"Caden Damiano","startTime":2464.5099999999998,"endTime":2465.44,"body":"It's my hobby. So..."},{"speaker":"Aaron Moncur","startTime":2465.98,"endTime":2468.68,"body":"Awesome. All"},{"speaker":"Aaron Moncur","startTime":2465.98,"endTime":2468.68,"body":"right. Well, Caden, thank you so"},{"speaker":"Aaron Moncur","startTime":2468.68,"endTime":2470.81,"body":"much for spending some time. I"},{"speaker":"Aaron Moncur","startTime":2468.68,"endTime":2470.81,"body":"really appreciate it."},{"speaker":"Caden Damiano","startTime":2471.23,"endTime":2472.4,"body":"Yeah, no, thanks"},{"speaker":"Caden Damiano","startTime":2471.23,"endTime":2472.4,"body":"for having me on."},{"speaker":"Aaron Moncur","startTime":2476.06,"endTime":2479.39,"body":"I'm Aaron Moncure,"},{"speaker":"Aaron Moncur","startTime":2476.06,"endTime":2479.39,"body":"founder of Pipeline Design \u0026"},{"speaker":"Aaron Moncur","startTime":2479.39,"endTime":2482.57,"body":"Engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2479.39,"endTime":2482.57,"body":"you heard today, please leave us"},{"speaker":"Aaron Moncur","startTime":2482.57,"endTime":2486.86,"body":"a positive review. It really"},{"speaker":"Aaron Moncur","startTime":2482.57,"endTime":2486.86,"body":"helps other people find that To"},{"speaker":"Aaron Moncur","startTime":2486.86,"endTime":2489.5,"body":"learn how your engineering team"},{"speaker":"Aaron Moncur","startTime":2486.86,"endTime":2489.5,"body":"can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2489.5,"endTime":2493.91,"body":"expertise in developing turnkey"},{"speaker":"Aaron Moncur","startTime":2489.5,"endTime":2493.91,"body":"custom test fixtures, automated"},{"speaker":"Aaron Moncur","startTime":2493.91,"endTime":2496.97,"body":"equipment and product design,"},{"speaker":"Aaron Moncur","startTime":2493.91,"endTime":2496.97,"body":"visit us at"},{"speaker":"Aaron Moncur","startTime":2497.21,"endTime":2501.5299999999997,"body":"testfixturedesign.com Thanks for"},{"speaker":"Aaron Moncur","startTime":2497.21,"endTime":2501.5299999999997,"body":"listening."}]}