{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.0,"endTime":3.27,"body":"Hello dear listener,"},{"speaker":"Presenter","startTime":0.0,"endTime":3.27,"body":"we are looking to add a new"},{"speaker":"Presenter","startTime":3.27,"endTime":7.2,"body":"member to our engineering team"},{"speaker":"Presenter","startTime":3.27,"endTime":7.2,"body":"again. Ideally, we're looking"},{"speaker":"Presenter","startTime":7.2,"endTime":10.53,"body":"for a Senior Level Mechanical"},{"speaker":"Presenter","startTime":7.2,"endTime":10.53,"body":"Design Engineer in the Phoenix"},{"speaker":"Presenter","startTime":10.56,"endTime":13.71,"body":"area who has experienced"},{"speaker":"Presenter","startTime":10.56,"endTime":13.71,"body":"designing custom automated"},{"speaker":"Presenter","startTime":13.71,"endTime":18.48,"body":"machines, equipment and test"},{"speaker":"Presenter","startTime":13.71,"endTime":18.48,"body":"fixtures. Also, having working"},{"speaker":"Presenter","startTime":18.48,"endTime":21.54,"body":"experience with controls and"},{"speaker":"Presenter","startTime":18.48,"endTime":21.54,"body":"system integration would be a"},{"speaker":"Presenter","startTime":21.54,"endTime":26.67,"body":"big plus. If you'd like to apply"},{"speaker":"Presenter","startTime":21.54,"endTime":26.67,"body":"or suggest someone, please email"},{"speaker":"Presenter","startTime":26.67,"endTime":30.33,"body":"us at info@teampipeline.us."},{"speaker":"Presenter","startTime":33.36,"endTime":37.26,"body":"The Being an Engineer Podcast is"},{"speaker":"Presenter","startTime":33.36,"endTime":37.26,"body":"a repository for industry"},{"speaker":"Presenter","startTime":37.26,"endTime":40.56,"body":"knowledge and a tool through"},{"speaker":"Presenter","startTime":37.26,"endTime":40.56,"body":"which engineers learn about and"},{"speaker":"Presenter","startTime":40.56,"endTime":44.79,"body":"connect with relevant companies,"},{"speaker":"Presenter","startTime":40.56,"endTime":44.79,"body":"technologies, people resources"},{"speaker":"Presenter","startTime":44.79,"endTime":47.94,"body":"and opportunities. Enjoy the"},{"speaker":"Presenter","startTime":44.79,"endTime":47.94,"body":"show."},{"speaker":"Ryan Eder","startTime":48.629,"endTime":52.559,"body":"I use the term"},{"speaker":"Ryan Eder","startTime":48.629,"endTime":52.559,"body":"'relentless empathy' a lot. And"},{"speaker":"Ryan Eder","startTime":52.559,"endTime":56.369,"body":"it is that paired with immersion"},{"speaker":"Ryan Eder","startTime":52.559,"endTime":56.369,"body":"of really just putting yourself"},{"speaker":"Ryan Eder","startTime":56.369,"endTime":61.049,"body":"in someone else's shoes. And"},{"speaker":"Ryan Eder","startTime":56.369,"endTime":61.049,"body":"still like just having those"},{"speaker":"Ryan Eder","startTime":61.049,"endTime":64.139,"body":"phone calls made it to where I"},{"speaker":"Ryan Eder","startTime":61.049,"endTime":64.139,"body":"got frustrated with the"},{"speaker":"Ryan Eder","startTime":64.139,"endTime":68.609,"body":"responses. Obviously, I'm not"},{"speaker":"Ryan Eder","startTime":64.139,"endTime":68.609,"body":"impacted by it. Right like but I"},{"speaker":"Ryan Eder","startTime":68.609,"endTime":71.219,"body":"got frustrated. So then so then"},{"speaker":"Ryan Eder","startTime":68.609,"endTime":71.219,"body":"it took me to the next level of"},{"speaker":"Ryan Eder","startTime":71.219,"endTime":75.239,"body":"immersion, where I rented a"},{"speaker":"Ryan Eder","startTime":71.219,"endTime":75.239,"body":"wheelchair and I went to local"},{"speaker":"Ryan Eder","startTime":75.239,"endTime":78.179,"body":"facilities and tried to work out"},{"speaker":"Ryan Eder","startTime":75.239,"endTime":78.179,"body":"in the chair myself."},{"speaker":"Aaron Moncur","startTime":92.07,"endTime":95.16,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":92.07,"endTime":95.16,"body":"to another episode of the Being"},{"speaker":"Aaron Moncur","startTime":95.19,"endTime":100.2,"body":"an Engineer Podcast. Today we've"},{"speaker":"Aaron Moncur","startTime":95.19,"endTime":100.2,"body":"got Ryan Eder who is an"},{"speaker":"Aaron Moncur","startTime":100.23,"endTime":103.62,"body":"industrial designer by education"},{"speaker":"Aaron Moncur","startTime":100.23,"endTime":103.62,"body":"and has contributed to the"},{"speaker":"Aaron Moncur","startTime":103.62,"endTime":107.01,"body":"design of products for high"},{"speaker":"Aaron Moncur","startTime":103.62,"endTime":107.01,"body":"profile brands such as Dial"},{"speaker":"Aaron Moncur","startTime":107.04,"endTime":110.49,"body":"Herbal Essences, TaylorMade"},{"speaker":"Aaron Moncur","startTime":107.04,"endTime":110.49,"body":"Golf, Logitech, Sirius,"},{"speaker":"Aaron Moncur","startTime":110.76,"endTime":116.13,"body":"Microsoft, and Nike. Ryan is"},{"speaker":"Aaron Moncur","startTime":110.76,"endTime":116.13,"body":"currently the Founder and CEO of"},{"speaker":"Aaron Moncur","startTime":116.16,"endTime":119.34,"body":"Include Health where they"},{"speaker":"Aaron Moncur","startTime":116.16,"endTime":119.34,"body":"provide digital tools to support"},{"speaker":"Aaron Moncur","startTime":119.49,"endTime":123.15,"body":"muscular skeletal services."},{"speaker":"Aaron Moncur","startTime":119.49,"endTime":123.15,"body":"Ryan, welcome to the show."},{"speaker":"Ryan Eder","startTime":123.84,"endTime":125.22,"body":"Thanks, Aaron."},{"speaker":"Ryan Eder","startTime":123.84,"endTime":125.22,"body":"appreciate you having me."},{"speaker":"Aaron Moncur","startTime":125.55,"endTime":129.21,"body":"You bet. So tell"},{"speaker":"Aaron Moncur","startTime":125.55,"endTime":129.21,"body":"me what made you decide to"},{"speaker":"Aaron Moncur","startTime":129.21,"endTime":131.04,"body":"become an industrial designer?"},{"speaker":"Ryan Eder","startTime":133.01,"endTime":136.64,"body":"So when I was young,"},{"speaker":"Ryan Eder","startTime":133.01,"endTime":136.64,"body":"I always just loved to draw,"},{"speaker":"Ryan Eder","startTime":136.97,"endTime":140.0,"body":"like, like, when I was in"},{"speaker":"Ryan Eder","startTime":136.97,"endTime":140.0,"body":"elementary school, it would be"},{"speaker":"Ryan Eder","startTime":140.0,"endTime":143.36,"body":"like Friday nights, we're going"},{"speaker":"Ryan Eder","startTime":140.0,"endTime":143.36,"body":"to Myer's getting a comic book"},{"speaker":"Ryan Eder","startTime":143.36,"endTime":146.03,"body":"and a poster board and like"},{"speaker":"Ryan Eder","startTime":143.36,"endTime":146.03,"body":"drawing, like spawn, and stuff"},{"speaker":"Ryan Eder","startTime":146.03,"endTime":148.67,"body":"like that, okay. It's like I"},{"speaker":"Ryan Eder","startTime":146.03,"endTime":148.67,"body":"just, I would just draw comic"},{"speaker":"Ryan Eder","startTime":148.67,"endTime":153.68,"body":"stuff all the time. And so like,"},{"speaker":"Ryan Eder","startTime":148.67,"endTime":153.68,"body":"that was always decent in math."},{"speaker":"Ryan Eder","startTime":153.74,"endTime":157.31,"body":"And so like, when going through"},{"speaker":"Ryan Eder","startTime":153.74,"endTime":157.31,"body":"high school, and we were looking"},{"speaker":"Ryan Eder","startTime":157.31,"endTime":161.24,"body":"at colleges, originally thought,"},{"speaker":"Ryan Eder","startTime":157.31,"endTime":161.24,"body":"oh, engineering, like you're"},{"speaker":"Ryan Eder","startTime":161.24,"endTime":163.85,"body":"creative and math, maybe"},{"speaker":"Ryan Eder","startTime":161.24,"endTime":163.85,"body":"engineering, and we would go"},{"speaker":"Ryan Eder","startTime":163.85,"endTime":167.06,"body":"visit the schools and like, I"},{"speaker":"Ryan Eder","startTime":163.85,"endTime":167.06,"body":"would see it and I was like,"},{"speaker":"Ryan Eder","startTime":167.06,"endTime":171.14,"body":"Yeah, kind of, right. I was"},{"speaker":"Ryan Eder","startTime":167.06,"endTime":171.14,"body":"like, but this is not quite as,"},{"speaker":"Ryan Eder","startTime":171.14,"endTime":174.2,"body":"like on the art side, or the"},{"speaker":"Ryan Eder","startTime":171.14,"endTime":174.2,"body":"right side of the brain that"},{"speaker":"Ryan Eder","startTime":174.2,"endTime":178.16,"body":"like I'm into. And I was talking"},{"speaker":"Ryan Eder","startTime":174.2,"endTime":178.16,"body":"to one of the schools visited,"},{"speaker":"Ryan Eder","startTime":178.4,"endTime":180.53,"body":"and they were like, Oh, you"},{"speaker":"Ryan Eder","startTime":178.4,"endTime":180.53,"body":"should check out you know,"},{"speaker":"Ryan Eder","startTime":180.53,"endTime":184.79,"body":"industrial design. And I had"},{"speaker":"Ryan Eder","startTime":180.53,"endTime":184.79,"body":"never even heard of it. I was"},{"speaker":"Ryan Eder","startTime":184.79,"endTime":187.94,"body":"like, why, like, okay, right."},{"speaker":"Ryan Eder","startTime":184.79,"endTime":187.94,"body":"And so I went to one place, and"},{"speaker":"Ryan Eder","startTime":187.97,"endTime":189.95,"body":"they show me around, and they're"},{"speaker":"Ryan Eder","startTime":187.97,"endTime":189.95,"body":"like, 'Where are you from?' And"},{"speaker":"Ryan Eder","startTime":189.95,"endTime":192.23,"body":"I was like, 'Well, I'm from"},{"speaker":"Ryan Eder","startTime":189.95,"endTime":192.23,"body":"Cincinnati.' And they're like,"},{"speaker":"Ryan Eder","startTime":192.26,"endTime":195.08,"body":"'Oh, well, University of"},{"speaker":"Ryan Eder","startTime":192.26,"endTime":195.08,"body":"Cincinnati has a tremendous"},{"speaker":"Ryan Eder","startTime":195.08,"endTime":198.8,"body":"industrial design program, you"},{"speaker":"Ryan Eder","startTime":195.08,"endTime":198.8,"body":"should check them out.' Okay,"},{"speaker":"Ryan Eder","startTime":198.95,"endTime":202.64,"body":"right. And so just follow up and"},{"speaker":"Ryan Eder","startTime":198.95,"endTime":202.64,"body":"go and you go into the college"},{"speaker":"Ryan Eder","startTime":202.64,"endTime":205.4,"body":"is called dap, design,"},{"speaker":"Ryan Eder","startTime":202.64,"endTime":205.4,"body":"architecture, art and planning."},{"speaker":"Ryan Eder","startTime":205.88,"endTime":208.76,"body":"And like, when you will go to"},{"speaker":"Ryan Eder","startTime":205.88,"endTime":208.76,"body":"the building, it's immediately"},{"speaker":"Ryan Eder","startTime":208.76,"endTime":212.66,"body":"unique, because no, there's no"},{"speaker":"Ryan Eder","startTime":208.76,"endTime":212.66,"body":"90 degree angles. Oh, wow."},{"speaker":"Ryan Eder","startTime":212.69,"endTime":215.51,"body":"Right. So right. And so it's"},{"speaker":"Ryan Eder","startTime":212.69,"endTime":215.51,"body":"just unique building and you"},{"speaker":"Ryan Eder","startTime":215.51,"endTime":218.03,"body":"walked in there. And they have"},{"speaker":"Ryan Eder","startTime":215.51,"endTime":218.03,"body":"all these different design"},{"speaker":"Ryan Eder","startTime":218.03,"endTime":221.96,"body":"departments. I walked in, and I"},{"speaker":"Ryan Eder","startTime":218.03,"endTime":221.96,"body":"remember like seeing down the"},{"speaker":"Ryan Eder","startTime":221.96,"endTime":226.49,"body":"hallway, the showcase, there was"},{"speaker":"Ryan Eder","startTime":221.96,"endTime":226.49,"body":"like a sketch of an iron. And"},{"speaker":"Ryan Eder","startTime":226.49,"endTime":233.57,"body":"then a model of it. And click I"},{"speaker":"Ryan Eder","startTime":226.49,"endTime":233.57,"body":"go, my drawings come to life."},{"speaker":"Aaron Moncur","startTime":235.61,"endTime":236.51,"body":"Moment. Yeah."},{"speaker":"Ryan Eder","startTime":236.51,"endTime":238.43,"body":"It was, I was like,"},{"speaker":"Ryan Eder","startTime":236.51,"endTime":238.43,"body":"that was it. I was like I'm in"},{"speaker":"Ryan Eder","startTime":238.64,"endTime":242.57,"body":"this is this is this is what I"},{"speaker":"Ryan Eder","startTime":238.64,"endTime":242.57,"body":"want to do. And that was a very"},{"speaker":"Ryan Eder","startTime":242.57,"endTime":246.38,"body":"visceral reaction that"},{"speaker":"Ryan Eder","startTime":242.57,"endTime":246.38,"body":"fortunately was, was true. And"},{"speaker":"Ryan Eder","startTime":246.38,"endTime":248.12,"body":"I've just, I love every bit of"},{"speaker":"Ryan Eder","startTime":246.38,"endTime":248.12,"body":"it."},{"speaker":"Aaron Moncur","startTime":248.63,"endTime":250.61,"body":"Oh, what a great"},{"speaker":"Aaron Moncur","startTime":248.63,"endTime":250.61,"body":"story. Thank you for sharing"},{"speaker":"Aaron Moncur","startTime":250.61,"endTime":251.0,"body":"that."},{"speaker":"Ryan Eder","startTime":251.18,"endTime":251.72,"body":"Sure."},{"speaker":"Aaron Moncur","startTime":252.47,"endTime":255.14,"body":"Tell me when when"},{"speaker":"Aaron Moncur","startTime":252.47,"endTime":255.14,"body":"you were young, I've always"},{"speaker":"Aaron Moncur","startTime":255.14,"endTime":259.37,"body":"thought the ability to draw to"},{"speaker":"Aaron Moncur","startTime":255.14,"endTime":259.37,"body":"sketch. I've always thought that"},{"speaker":"Aaron Moncur","startTime":259.37,"endTime":262.37,"body":"was such a cool skill. And it's"},{"speaker":"Aaron Moncur","startTime":259.37,"endTime":262.37,"body":"one that I've never really had."},{"speaker":"Aaron Moncur","startTime":262.58,"endTime":265.22,"body":"And I've like practiced a little"},{"speaker":"Aaron Moncur","startTime":262.58,"endTime":265.22,"body":"bit trying to figure out"},{"speaker":"Aaron Moncur","startTime":265.22,"endTime":268.55,"body":"perspective and stuff like that."},{"speaker":"Aaron Moncur","startTime":265.22,"endTime":268.55,"body":"I'm not good. I'm not good."},{"speaker":"Aaron Moncur","startTime":269.18,"endTime":273.35,"body":"People, people who are good I"},{"speaker":"Aaron Moncur","startTime":269.18,"endTime":273.35,"body":"look up to and I think it's such"},{"speaker":"Aaron Moncur","startTime":273.35,"endTime":277.1,"body":"a cool skill to have. Did you"},{"speaker":"Aaron Moncur","startTime":273.35,"endTime":277.1,"body":"always have that skill? Like"},{"speaker":"Aaron Moncur","startTime":277.13,"endTime":279.8,"body":"even when you were you know, I"},{"speaker":"Aaron Moncur","startTime":277.13,"endTime":279.8,"body":"don't know, five years old?"},{"speaker":"Aaron Moncur","startTime":279.8,"endTime":282.26,"body":"Eight years old. Were you pretty"},{"speaker":"Aaron Moncur","startTime":279.8,"endTime":282.26,"body":"good already? Was that just a"},{"speaker":"Aaron Moncur","startTime":282.26,"endTime":285.62,"body":"natural talent that you had or"},{"speaker":"Aaron Moncur","startTime":282.26,"endTime":285.62,"body":"did you have to practice a lot"},{"speaker":"Aaron Moncur","startTime":285.65,"endTime":287.24,"body":"until you got decent at it?"},{"speaker":"Ryan Eder","startTime":288.03,"endTime":291.57,"body":"I think it's a mix of"},{"speaker":"Ryan Eder","startTime":288.03,"endTime":291.57,"body":"both. So like I always love the"},{"speaker":"Ryan Eder","startTime":291.57,"endTime":298.14,"body":"draw. I mean, I got in trouble"},{"speaker":"Ryan Eder","startTime":291.57,"endTime":298.14,"body":"and second grade thing for"},{"speaker":"Ryan Eder","startTime":298.14,"endTime":301.62,"body":"drawing Ninja Turtles during"},{"speaker":"Ryan Eder","startTime":298.14,"endTime":301.62,"body":"class. Time, like, right, so"},{"speaker":"Ryan Eder","startTime":301.62,"endTime":303.99,"body":"like when you're reading around,"},{"speaker":"Ryan Eder","startTime":301.62,"endTime":303.99,"body":"I would draw those instead of"},{"speaker":"Ryan Eder","startTime":303.99,"endTime":306.6,"body":"actually like reading the"},{"speaker":"Ryan Eder","startTime":303.99,"endTime":306.6,"body":"paragraphs and going along,"},{"speaker":"Ryan Eder","startTime":306.75,"endTime":309.06,"body":"every time it would come to my"},{"speaker":"Ryan Eder","startTime":306.75,"endTime":309.06,"body":"turn to read in the I'd be"},{"speaker":"Ryan Eder","startTime":309.06,"endTime":311.91,"body":"sitting here drawing, right? And"},{"speaker":"Ryan Eder","startTime":309.06,"endTime":311.91,"body":"so I got in trouble for that."},{"speaker":"Ryan Eder","startTime":311.91,"endTime":314.91,"body":"And like, I want like a year"},{"speaker":"Ryan Eder","startTime":311.91,"endTime":314.91,"body":"book drawing cover contest in"},{"speaker":"Ryan Eder","startTime":314.91,"endTime":317.58,"body":"fourth grade, like so I always"},{"speaker":"Ryan Eder","startTime":314.91,"endTime":317.58,"body":"like love to I always love to"},{"speaker":"Ryan Eder","startTime":317.58,"endTime":320.1,"body":"draw, but that doesn't mean"},{"speaker":"Ryan Eder","startTime":317.58,"endTime":320.1,"body":"you're necessarily good at"},{"speaker":"Ryan Eder","startTime":320.1,"endTime":323.55,"body":"drawing. Yeah. And so like, you"},{"speaker":"Ryan Eder","startTime":320.1,"endTime":323.55,"body":"have like, a decent like passion"},{"speaker":"Ryan Eder","startTime":323.55,"endTime":325.89,"body":"for it, and you get kind of"},{"speaker":"Ryan Eder","startTime":323.55,"endTime":325.89,"body":"better, but like, it's"},{"speaker":"Ryan Eder","startTime":325.89,"endTime":330.12,"body":"interesting when, when I went to"},{"speaker":"Ryan Eder","startTime":325.89,"endTime":330.12,"body":"dap, like, I went up to high"},{"speaker":"Ryan Eder","startTime":330.12,"endTime":332.49,"body":"school went through high school,"},{"speaker":"Ryan Eder","startTime":330.12,"endTime":332.49,"body":"it was like, oh, Ryan is the guy"},{"speaker":"Ryan Eder","startTime":332.49,"endTime":335.4,"body":"that draws and you can do this."},{"speaker":"Ryan Eder","startTime":332.49,"endTime":335.4,"body":"And he would draw, like, I would"},{"speaker":"Ryan Eder","startTime":335.4,"endTime":340.14,"body":"draw the shirts, you know, like,"},{"speaker":"Ryan Eder","startTime":335.4,"endTime":340.14,"body":"Falcon was the come through the"},{"speaker":"Ryan Eder","startTime":340.17,"endTime":342.72,"body":"school mascot. And I would draw"},{"speaker":"Ryan Eder","startTime":340.17,"endTime":342.72,"body":"all those. I was like, yeah, I'm"},{"speaker":"Ryan Eder","startTime":342.72,"endTime":345.36,"body":"the guy that can draw, and I can"},{"speaker":"Ryan Eder","startTime":342.72,"endTime":345.36,"body":"do this stuff. And I went, I"},{"speaker":"Ryan Eder","startTime":345.36,"endTime":348.06,"body":"went to design school and like,"},{"speaker":"Ryan Eder","startTime":345.36,"endTime":348.06,"body":"those kids could draw,"},{"speaker":"Aaron Moncur","startTime":348.45,"endTime":351.42,"body":"Oh, now you're in"},{"speaker":"Aaron Moncur","startTime":348.45,"endTime":351.42,"body":"a group that like, everyone has"},{"speaker":"Aaron Moncur","startTime":351.42,"endTime":352.11,"body":"that skill."},{"speaker":"Ryan Eder","startTime":352.44,"endTime":355.47,"body":"I was like, Whoa,"},{"speaker":"Ryan Eder","startTime":352.44,"endTime":355.47,"body":"like, okay, these guys rocked me"},{"speaker":"Ryan Eder","startTime":355.47,"endTime":358.68,"body":"in my place, right. And so then"},{"speaker":"Ryan Eder","startTime":355.47,"endTime":358.68,"body":"what was really nice about that,"},{"speaker":"Ryan Eder","startTime":358.68,"endTime":361.23,"body":"but they break it down to the"},{"speaker":"Ryan Eder","startTime":358.68,"endTime":361.23,"body":"fundamentals. And they teach you"},{"speaker":"Ryan Eder","startTime":361.23,"endTime":365.04,"body":"perspective and shading and like"},{"speaker":"Ryan Eder","startTime":361.23,"endTime":365.04,"body":"they really the first year is a"},{"speaker":"Ryan Eder","startTime":365.04,"endTime":367.86,"body":"fundamental year, and they're"},{"speaker":"Ryan Eder","startTime":365.04,"endTime":367.86,"body":"really teaching you all these"},{"speaker":"Ryan Eder","startTime":367.86,"endTime":372.54,"body":"principles to take your skills"},{"speaker":"Ryan Eder","startTime":367.86,"endTime":372.54,"body":"up. And so I definitely, I"},{"speaker":"Ryan Eder","startTime":372.54,"endTime":377.25,"body":"definitely needed that to be"},{"speaker":"Ryan Eder","startTime":372.54,"endTime":377.25,"body":"able to get to the level to play"},{"speaker":"Ryan Eder","startTime":377.25,"endTime":378.42,"body":"with the other kids at school."},{"speaker":"Aaron Moncur","startTime":379.47,"endTime":382.35,"body":"Up to that point,"},{"speaker":"Aaron Moncur","startTime":379.47,"endTime":382.35,"body":"had you had any formal training?"},{"speaker":"Aaron Moncur","startTime":382.35,"endTime":385.77,"body":"Have you taken any classes? Or"},{"speaker":"Aaron Moncur","startTime":382.35,"endTime":385.77,"body":"was it you know, just you"},{"speaker":"Aaron Moncur","startTime":385.77,"endTime":387.09,"body":"looking at comic books, and..."},{"speaker":"Ryan Eder","startTime":387.12,"endTime":387.63,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":387.63,"endTime":389.1,"body":"It was just hadn't"},{"speaker":"Aaron Moncur","startTime":387.63,"endTime":389.1,"body":"put it on paper."},{"speaker":"Ryan Eder","startTime":389.16,"endTime":391.65,"body":"Right, it would just"},{"speaker":"Ryan Eder","startTime":389.16,"endTime":391.65,"body":"be me kind of drawing other"},{"speaker":"Ryan Eder","startTime":391.65,"endTime":394.95,"body":"things I saw, and just seeing"},{"speaker":"Ryan Eder","startTime":391.65,"endTime":394.95,"body":"how closely I could get it."},{"speaker":"Ryan Eder","startTime":395.13,"endTime":398.67,"body":"Right. I took maybe one like"},{"speaker":"Ryan Eder","startTime":395.13,"endTime":398.67,"body":"animation class, because I got"},{"speaker":"Ryan Eder","startTime":398.67,"endTime":402.99,"body":"pretty fascinated with animation"},{"speaker":"Ryan Eder","startTime":398.67,"endTime":402.99,"body":"early on. But it was only like a"},{"speaker":"Ryan Eder","startTime":403.8,"endTime":406.68,"body":"five week class or something"},{"speaker":"Ryan Eder","startTime":403.8,"endTime":406.68,"body":"like that. So that was my that"},{"speaker":"Ryan Eder","startTime":406.68,"endTime":408.81,"body":"was my first formal education"},{"speaker":"Ryan Eder","startTime":406.68,"endTime":408.81,"body":"and the drawing."},{"speaker":"Aaron Moncur","startTime":409.2,"endTime":411.66,"body":"I want to dig into"},{"speaker":"Aaron Moncur","startTime":409.2,"endTime":411.66,"body":"this a little bit more, because"},{"speaker":"Aaron Moncur","startTime":411.66,"endTime":414.81,"body":"I think drawing is again, so"},{"speaker":"Aaron Moncur","startTime":411.66,"endTime":414.81,"body":"fascinating. It's such a cool"},{"speaker":"Aaron Moncur","startTime":414.81,"endTime":419.67,"body":"skill to have. I've always"},{"speaker":"Aaron Moncur","startTime":414.81,"endTime":419.67,"body":"thought about artists who can"},{"speaker":"Aaron Moncur","startTime":419.67,"endTime":424.2,"body":"look at someone's face and just"},{"speaker":"Aaron Moncur","startTime":419.67,"endTime":424.2,"body":"draw it right. And then, like, I"},{"speaker":"Aaron Moncur","startTime":424.2,"endTime":428.73,"body":"try to draw someone's face, and"},{"speaker":"Aaron Moncur","startTime":424.2,"endTime":428.73,"body":"it looks it. I mean, it looks"},{"speaker":"Aaron Moncur","startTime":428.73,"endTime":431.94,"body":"like a kindergartener who was"},{"speaker":"Aaron Moncur","startTime":428.73,"endTime":431.94,"body":"really sick that day or"},{"speaker":"Aaron Moncur","startTime":431.94,"endTime":435.48,"body":"something, you know, it's"},{"speaker":"Aaron Moncur","startTime":431.94,"endTime":435.48,"body":"terrible. I mean, this is really"},{"speaker":"Aaron Moncur","startTime":436.29,"endTime":439.71,"body":"even for like an adult that"},{"speaker":"Aaron Moncur","startTime":436.29,"endTime":439.71,"body":"doesn't necessarily have those"},{"speaker":"Aaron Moncur","startTime":439.71,"endTime":442.11,"body":"skills. It's embarrassing how"},{"speaker":"Aaron Moncur","startTime":439.71,"endTime":442.11,"body":"bad it can be."},{"speaker":"Ryan Eder","startTime":442.0,"endTime":444.76,"body":"Well, don't don't"},{"speaker":"Ryan Eder","startTime":442.0,"endTime":444.76,"body":"beat yourself up on that."},{"speaker":"Ryan Eder","startTime":444.76,"endTime":448.42,"body":"Because seriously, like drawing"},{"speaker":"Ryan Eder","startTime":444.76,"endTime":448.42,"body":"a human face is one of the"},{"speaker":"Ryan Eder","startTime":448.42,"endTime":451.99,"body":"hardest things possible. Is that"},{"speaker":"Ryan Eder","startTime":448.42,"endTime":451.99,"body":"because, yeah, because because"},{"speaker":"Ryan Eder","startTime":451.99,"endTime":455.86,"body":"it is one of the most, you"},{"speaker":"Ryan Eder","startTime":451.99,"endTime":455.86,"body":"subconsciously recognize any"},{"speaker":"Ryan Eder","startTime":456.13,"endTime":459.58,"body":"deviation from what you've seen,"},{"speaker":"Ryan Eder","startTime":456.13,"endTime":459.58,"body":"because that's what your brains"},{"speaker":"Ryan Eder","startTime":459.58,"endTime":462.4,"body":"processing human faces all the"},{"speaker":"Ryan Eder","startTime":459.58,"endTime":462.4,"body":"time. So you when something's"},{"speaker":"Ryan Eder","startTime":462.4,"endTime":466.54,"body":"off, it's immediately visible"},{"speaker":"Ryan Eder","startTime":462.4,"endTime":466.54,"body":"and noticeable, right. And"},{"speaker":"Ryan Eder","startTime":466.54,"endTime":469.45,"body":"that's even with like, the most"},{"speaker":"Ryan Eder","startTime":466.54,"endTime":469.45,"body":"skilled, you know, artists. And"},{"speaker":"Ryan Eder","startTime":469.45,"endTime":473.8,"body":"so like, I cannot do that, like,"},{"speaker":"Ryan Eder","startTime":469.45,"endTime":473.8,"body":"I could not sit there and draw"},{"speaker":"Ryan Eder","startTime":473.8,"endTime":476.2,"body":"your face right now. And you'd"},{"speaker":"Ryan Eder","startTime":473.8,"endTime":476.2,"body":"be would probably be offended by"},{"speaker":"Ryan Eder","startTime":476.2,"endTime":480.22,"body":"it. Right? So like, and I get"},{"speaker":"Ryan Eder","startTime":476.2,"endTime":480.22,"body":"amazed by that these people that"},{"speaker":"Ryan Eder","startTime":480.22,"endTime":484.9,"body":"are able to draw these lifelike"},{"speaker":"Ryan Eder","startTime":480.22,"endTime":484.9,"body":"images of, you know, things that"},{"speaker":"Ryan Eder","startTime":484.9,"endTime":487.24,"body":"you see every day where you"},{"speaker":"Ryan Eder","startTime":484.9,"endTime":487.24,"body":"subconsciously would pick up on"},{"speaker":"Ryan Eder","startTime":487.24,"endTime":490.09,"body":"the nuances, but they were"},{"speaker":"Ryan Eder","startTime":487.24,"endTime":490.09,"body":"incorrect, right. That's a whole"},{"speaker":"Ryan Eder","startTime":490.09,"endTime":494.05,"body":"nother level that like, I'm"},{"speaker":"Ryan Eder","startTime":490.09,"endTime":494.05,"body":"just, I love It's fascinating."},{"speaker":"Ryan Eder","startTime":494.5,"endTime":495.16,"body":"But I'm not there."},{"speaker":"Aaron Moncur","startTime":495.76,"endTime":499.03,"body":"Do you still have"},{"speaker":"Aaron Moncur","startTime":495.76,"endTime":499.03,"body":"a chance to draw fairly often"},{"speaker":"Aaron Moncur","startTime":499.03,"endTime":500.05,"body":"these days are not?"},{"speaker":"Ryan Eder","startTime":500.62,"endTime":505.93,"body":"Not really. Yeah, not"},{"speaker":"Ryan Eder","startTime":500.62,"endTime":505.93,"body":"really. So what my current role"},{"speaker":"Ryan Eder","startTime":505.96,"endTime":510.04,"body":"is has moved quite past like"},{"speaker":"Ryan Eder","startTime":505.96,"endTime":510.04,"body":"design, design, still important"},{"speaker":"Ryan Eder","startTime":510.04,"endTime":512.38,"body":"part of it, but it's a very"},{"speaker":"Ryan Eder","startTime":510.04,"endTime":512.38,"body":"different type of design now"},{"speaker":"Ryan Eder","startTime":512.65,"endTime":517.15,"body":"than that. However, what's fun"},{"speaker":"Ryan Eder","startTime":512.65,"endTime":517.15,"body":"is that my daughter is six and a"},{"speaker":"Ryan Eder","startTime":517.15,"endTime":521.44,"body":"half. And it's she shown an"},{"speaker":"Ryan Eder","startTime":517.15,"endTime":521.44,"body":"interest in drawing. Oh, wow."},{"speaker":"Ryan Eder","startTime":522.46,"endTime":525.4,"body":"Yeah, so we'll sit there and"},{"speaker":"Ryan Eder","startTime":522.46,"endTime":525.4,"body":"she'll be like, let's draw a"},{"speaker":"Ryan Eder","startTime":525.4,"endTime":529.69,"body":"mermaid. And, you know, like,"},{"speaker":"Ryan Eder","startTime":525.4,"endTime":529.69,"body":"she'll draw like, fall on me and"},{"speaker":"Ryan Eder","startTime":529.69,"endTime":531.91,"body":"I'll just be a makeup on mermaid"},{"speaker":"Ryan Eder","startTime":529.69,"endTime":531.91,"body":"right. And she's like, you're"},{"speaker":"Ryan Eder","startTime":531.91,"endTime":536.29,"body":"the best drawler in the world"},{"speaker":"Ryan Eder","startTime":531.91,"endTime":536.29,"body":"and stuff and like, it's so cool"},{"speaker":"Ryan Eder","startTime":536.29,"endTime":540.13,"body":"to be able to relive it. I"},{"speaker":"Ryan Eder","startTime":536.29,"endTime":540.13,"body":"remember being in first grade"},{"speaker":"Ryan Eder","startTime":540.13,"endTime":541.33,"body":"and drawing, right?"},{"speaker":"Aaron Moncur","startTime":541.36,"endTime":543.73,"body":"So and she just"},{"speaker":"Aaron Moncur","startTime":541.36,"endTime":543.73,"body":"looks at you as her hero now,"},{"speaker":"Aaron Moncur","startTime":543.73,"endTime":548.5,"body":"right, dad who can do this magic"},{"speaker":"Aaron Moncur","startTime":543.73,"endTime":548.5,"body":"on paper, it's is so great."},{"speaker":"Aaron Moncur","startTime":548.5,"endTime":553.06,"body":"That's so great. Have you ever"},{"speaker":"Aaron Moncur","startTime":548.5,"endTime":553.06,"body":"seen Art Hub for Kids on"},{"speaker":"Aaron Moncur","startTime":553.06,"endTime":553.63,"body":"YouTube?"},{"speaker":"Ryan Eder","startTime":553.96,"endTime":554.56,"body":"No."},{"speaker":"Aaron Moncur","startTime":554.0,"endTime":557.78,"body":"I think you could"},{"speaker":"Aaron Moncur","startTime":554.0,"endTime":557.78,"body":"you could give this guy a run"},{"speaker":"Aaron Moncur","startTime":557.78,"endTime":561.74,"body":"for his money. Yeah, it's it's"},{"speaker":"Aaron Moncur","startTime":557.78,"endTime":561.74,"body":"this this dude who he's an"},{"speaker":"Aaron Moncur","startTime":561.74,"endTime":565.28,"body":"artist, I guess. And he has a"},{"speaker":"Aaron Moncur","startTime":561.74,"endTime":565.28,"body":"couple of kids you know younger"},{"speaker":"Aaron Moncur","startTime":565.28,"endTime":568.85,"body":"boys and they just record"},{"speaker":"Aaron Moncur","startTime":565.28,"endTime":568.85,"body":"themselves a dad draw something"},{"speaker":"Aaron Moncur","startTime":568.85,"endTime":572.39,"body":"and his son like kind of draws"},{"speaker":"Aaron Moncur","startTime":568.85,"endTime":572.39,"body":"along with them. Okay, but"},{"speaker":"Aaron Moncur","startTime":572.39,"endTime":575.06,"body":"they've gotten pretty popular"},{"speaker":"Aaron Moncur","startTime":572.39,"endTime":575.06,"body":"now. Like my kids watch it all"},{"speaker":"Aaron Moncur","startTime":575.06,"endTime":577.52,"body":"the time. And really, yeah,"},{"speaker":"Aaron Moncur","startTime":575.06,"endTime":577.52,"body":"they'll they'll try drying"},{"speaker":"Aaron Moncur","startTime":577.52,"endTime":581.87,"body":"things and it's crazy how well"},{"speaker":"Aaron Moncur","startTime":577.52,"endTime":581.87,"body":"not me personally but even just"},{"speaker":"Aaron Moncur","startTime":581.87,"endTime":585.53,"body":"my kids can draw these things"},{"speaker":"Aaron Moncur","startTime":581.87,"endTime":585.53,"body":"just following along with with"},{"speaker":"Aaron Moncur","startTime":585.53,"endTime":588.38,"body":"this guy so I imagine is much"},{"speaker":"Aaron Moncur","startTime":585.53,"endTime":588.38,"body":"the same when you're drawing"},{"speaker":"Aaron Moncur","startTime":588.38,"endTime":591.59,"body":"this made up mermaid and your"},{"speaker":"Aaron Moncur","startTime":588.38,"endTime":591.59,"body":"daughter follows along. Right,"},{"speaker":"Aaron Moncur","startTime":591.59,"endTime":592.49,"body":"it looks pretty good."},{"speaker":"Ryan Eder","startTime":592.7,"endTime":594.8,"body":"Yeah, you are"},{"speaker":"Ryan Eder","startTime":592.7,"endTime":594.8,"body":"impressed like like, wow, okay,"},{"speaker":"Ryan Eder","startTime":594.8,"endTime":599.15,"body":"like, Great. Let's keep it going"},{"speaker":"Ryan Eder","startTime":594.8,"endTime":599.15,"body":"as long as she loves it right"},{"speaker":"Ryan Eder","startTime":599.18,"endTime":601.07,"body":"then let's keep nurturing that."},{"speaker":"Aaron Moncur","startTime":601.37,"endTime":605.06,"body":"Fantastic. Great."},{"speaker":"Aaron Moncur","startTime":601.37,"endTime":605.06,"body":"Well, let's see you, you are the"},{"speaker":"Aaron Moncur","startTime":605.09,"endTime":608.6,"body":"Founder and CEO of Include"},{"speaker":"Aaron Moncur","startTime":605.09,"endTime":608.6,"body":"Health right now. But you worked"},{"speaker":"Aaron Moncur","startTime":608.6,"endTime":611.78,"body":"for several companies before"},{"speaker":"Aaron Moncur","startTime":608.6,"endTime":611.78,"body":"that, can you maybe just give us"},{"speaker":"Aaron Moncur","startTime":611.78,"endTime":615.47,"body":"a quick summary, maybe a minute"},{"speaker":"Aaron Moncur","startTime":611.78,"endTime":615.47,"body":"or two of where you worked"},{"speaker":"Aaron Moncur","startTime":615.47,"endTime":619.16,"body":"previously, and any highlights"},{"speaker":"Aaron Moncur","startTime":615.47,"endTime":619.16,"body":"that you'd like to share about"},{"speaker":"Aaron Moncur","startTime":619.19,"endTime":620.36,"body":"previous employers?"},{"speaker":"Ryan Eder","startTime":620.51,"endTime":624.38,"body":"Sure. So like, I"},{"speaker":"Ryan Eder","startTime":620.51,"endTime":624.38,"body":"mean, through through college,"},{"speaker":"Ryan Eder","startTime":624.38,"endTime":627.47,"body":"there was a coop program where"},{"speaker":"Ryan Eder","startTime":624.38,"endTime":627.47,"body":"you would be able to go out and"},{"speaker":"Ryan Eder","startTime":627.5,"endTime":630.74,"body":"work as an intern. Now, I'm a"},{"speaker":"Ryan Eder","startTime":627.5,"endTime":630.74,"body":"different design firms or"},{"speaker":"Ryan Eder","startTime":630.74,"endTime":635.42,"body":"organizations. So I had a"},{"speaker":"Ryan Eder","startTime":630.74,"endTime":635.42,"body":"collection of internships that"},{"speaker":"Ryan Eder","startTime":635.57,"endTime":638.45,"body":"ultimately led to my job right"},{"speaker":"Ryan Eder","startTime":635.57,"endTime":638.45,"body":"out of school, which was at"},{"speaker":"Ryan Eder","startTime":638.45,"endTime":642.92,"body":"Priority Designs in Columbus,"},{"speaker":"Ryan Eder","startTime":638.45,"endTime":642.92,"body":"Ohio. And so I went there right"},{"speaker":"Ryan Eder","startTime":642.92,"endTime":646.55,"body":"out of school I and coop there"},{"speaker":"Ryan Eder","startTime":642.92,"endTime":646.55,"body":"in 2004. And then and then when"},{"speaker":"Ryan Eder","startTime":646.55,"endTime":651.71,"body":"I graduated in '06 I got a job"},{"speaker":"Ryan Eder","startTime":646.55,"endTime":651.71,"body":"there right afterwards. And and"},{"speaker":"Ryan Eder","startTime":651.71,"endTime":656.09,"body":"that actually was my only"},{"speaker":"Ryan Eder","startTime":651.71,"endTime":656.09,"body":"position. And to include I"},{"speaker":"Ryan Eder","startTime":656.09,"endTime":660.41,"body":"moonlit include many years while"},{"speaker":"Ryan Eder","startTime":656.09,"endTime":660.41,"body":"working at Priority, and they're"},{"speaker":"Ryan Eder","startTime":660.41,"endTime":663.95,"body":"fantastic, fantastic"},{"speaker":"Ryan Eder","startTime":660.41,"endTime":663.95,"body":"organization, fantastic support"},{"speaker":"Ryan Eder","startTime":663.95,"endTime":665.99,"body":"without them include when they"},{"speaker":"Ryan Eder","startTime":663.95,"endTime":665.99,"body":"ever been able to get off the"},{"speaker":"Ryan Eder","startTime":665.99,"endTime":669.92,"body":"ground. And they really let me"},{"speaker":"Ryan Eder","startTime":665.99,"endTime":669.92,"body":"pursue this until I ultimately"},{"speaker":"Ryan Eder","startTime":669.92,"endTime":672.95,"body":"transitioned over to include"},{"speaker":"Ryan Eder","startTime":669.92,"endTime":672.95,"body":"full time. Nice."},{"speaker":"Aaron Moncur","startTime":674.88,"endTime":678.63,"body":"I interviewed Reed"},{"speaker":"Aaron Moncur","startTime":674.88,"endTime":678.63,"body":"Harper, several months ago, who"},{"speaker":"Aaron Moncur","startTime":678.63,"endTime":682.74,"body":"is one of the principals at"},{"speaker":"Aaron Moncur","startTime":678.63,"endTime":682.74,"body":"Priority Designs. Ironically,"},{"speaker":"Aaron Moncur","startTime":682.77,"endTime":686.43,"body":"you and I did not meet through"},{"speaker":"Aaron Moncur","startTime":682.77,"endTime":686.43,"body":"Reed, but the two of you know"},{"speaker":"Aaron Moncur","startTime":686.43,"endTime":691.59,"body":"each other. And when he was"},{"speaker":"Aaron Moncur","startTime":686.43,"endTime":691.59,"body":"telling me about about PD, I"},{"speaker":"Aaron Moncur","startTime":691.59,"endTime":695.55,"body":"could see it, you know, I can"},{"speaker":"Aaron Moncur","startTime":691.59,"endTime":695.55,"body":"see what a great place it was at"},{"speaker":"Aaron Moncur","startTime":695.55,"endTime":699.33,"body":"which to work. And and you've"},{"speaker":"Aaron Moncur","startTime":695.55,"endTime":699.33,"body":"just reiterated that, what were"},{"speaker":"Aaron Moncur","startTime":699.36,"endTime":703.05,"body":"what were some of the things"},{"speaker":"Aaron Moncur","startTime":699.36,"endTime":703.05,"body":"that they did there that created"},{"speaker":"Aaron Moncur","startTime":703.08,"endTime":705.69,"body":"such a wonderful environment in"},{"speaker":"Aaron Moncur","startTime":703.08,"endTime":705.69,"body":"which to work."},{"speaker":"Ryan Eder","startTime":706.83,"endTime":708.57,"body":"There's a lot,"},{"speaker":"Ryan Eder","startTime":706.83,"endTime":708.57,"body":"there's a lot of things I mean,"},{"speaker":"Ryan Eder","startTime":708.57,"endTime":713.4,"body":"so the owners, Paul and Lois"},{"speaker":"Ryan Eder","startTime":708.57,"endTime":713.4,"body":"culatta founded this and set it"},{"speaker":"Ryan Eder","startTime":713.4,"endTime":719.13,"body":"up. And, you know, early on, as"},{"speaker":"Ryan Eder","startTime":713.4,"endTime":719.13,"body":"a designer, you can go there a"},{"speaker":"Ryan Eder","startTime":719.13,"endTime":721.74,"body":"lot of design firms that you"},{"speaker":"Ryan Eder","startTime":719.13,"endTime":721.74,"body":"could work for, but a lot of"},{"speaker":"Ryan Eder","startTime":721.74,"endTime":728.55,"body":"them kind of had an embedded ego"},{"speaker":"Ryan Eder","startTime":721.74,"endTime":728.55,"body":"with them. And none exists at"},{"speaker":"Ryan Eder","startTime":728.55,"endTime":732.39,"body":"priority. It was just about"},{"speaker":"Ryan Eder","startTime":728.55,"endTime":732.39,"body":"really talented, good hearted"},{"speaker":"Ryan Eder","startTime":732.39,"endTime":736.74,"body":"people that just wanted to do"},{"speaker":"Ryan Eder","startTime":732.39,"endTime":736.74,"body":"good work and collaborate. And,"},{"speaker":"Ryan Eder","startTime":736.77,"endTime":740.82,"body":"you know, just everybody was so"},{"speaker":"Ryan Eder","startTime":736.77,"endTime":740.82,"body":"nice, so talented. And then just"},{"speaker":"Ryan Eder","startTime":740.82,"endTime":744.12,"body":"like open studio, where like, I"},{"speaker":"Ryan Eder","startTime":740.82,"endTime":744.12,"body":"mean, design studios are always"},{"speaker":"Ryan Eder","startTime":744.12,"endTime":747.51,"body":"fun. Like, you typically have"},{"speaker":"Ryan Eder","startTime":744.12,"endTime":747.51,"body":"dark fights on like a daily"},{"speaker":"Ryan Eder","startTime":747.51,"endTime":750.84,"body":"basis, and you got all the toys"},{"speaker":"Ryan Eder","startTime":747.51,"endTime":750.84,"body":"and like as you're designing,"},{"speaker":"Ryan Eder","startTime":750.84,"endTime":754.74,"body":"and he was to high energy"},{"speaker":"Ryan Eder","startTime":750.84,"endTime":754.74,"body":"environment, right. But there is"},{"speaker":"Ryan Eder","startTime":755.1,"endTime":758.1,"body":"the other thing that like, you"},{"speaker":"Ryan Eder","startTime":755.1,"endTime":758.1,"body":"know, priority had was that"},{"speaker":"Ryan Eder","startTime":758.1,"endTime":761.91,"body":"there was an equal opportunity"},{"speaker":"Ryan Eder","startTime":758.1,"endTime":761.91,"body":"to find at any level of designer"},{"speaker":"Ryan Eder","startTime":761.91,"endTime":765.18,"body":"to work on projects. And it"},{"speaker":"Ryan Eder","startTime":761.91,"endTime":765.18,"body":"wasn't just like, Oh, this"},{"speaker":"Ryan Eder","startTime":765.18,"endTime":768.3,"body":"client comes in, and only the"},{"speaker":"Ryan Eder","startTime":765.18,"endTime":768.3,"body":"senior designers get this one"},{"speaker":"Ryan Eder","startTime":768.3,"endTime":772.11,"body":"and are a little intern or"},{"speaker":"Ryan Eder","startTime":768.3,"endTime":772.11,"body":"newbie or over here, right? You"},{"speaker":"Ryan Eder","startTime":772.11,"endTime":777.84,"body":"get woven in right from the"},{"speaker":"Ryan Eder","startTime":772.11,"endTime":777.84,"body":"jump. And so like, it's, it's"},{"speaker":"Ryan Eder","startTime":777.84,"endTime":782.64,"body":"it's amazing, because like it's"},{"speaker":"Ryan Eder","startTime":777.84,"endTime":782.64,"body":"it's such a unique culture. And"},{"speaker":"Ryan Eder","startTime":782.64,"endTime":785.7,"body":"like I referenced other"},{"speaker":"Ryan Eder","startTime":782.64,"endTime":785.7,"body":"organizations where I'm like,"},{"speaker":"Ryan Eder","startTime":785.7,"endTime":789.12,"body":"okay, that's got like a little"},{"speaker":"Ryan Eder","startTime":785.7,"endTime":789.12,"body":"bit of the PD culture. But I've"},{"speaker":"Ryan Eder","startTime":789.12,"endTime":793.32,"body":"never seen anything come close"},{"speaker":"Ryan Eder","startTime":789.12,"endTime":793.32,"body":"to what they have there. Well,"},{"speaker":"Ryan Eder","startTime":793.32,"endTime":794.1,"body":"it's awesome."},{"speaker":"Aaron Moncur","startTime":794.61,"endTime":798.99,"body":"Very inclusive."},{"speaker":"Aaron Moncur","startTime":794.61,"endTime":798.99,"body":"No, you go into some of the"},{"speaker":"Aaron Moncur","startTime":798.99,"endTime":803.01,"body":"things I'm hearing. What a"},{"speaker":"Aaron Moncur","startTime":798.99,"endTime":803.01,"body":"special place to work. Yeah. All"},{"speaker":"Aaron Moncur","startTime":803.01,"endTime":807.72,"body":"right. You worked on products"},{"speaker":"Aaron Moncur","startTime":803.01,"endTime":807.72,"body":"for several very prominent"},{"speaker":"Aaron Moncur","startTime":807.72,"endTime":811.8,"body":"brands like Herbal Essences, and"},{"speaker":"Aaron Moncur","startTime":807.72,"endTime":811.8,"body":"Sirius and Microsoft and a bunch"},{"speaker":"Aaron Moncur","startTime":811.8,"endTime":815.97,"body":"of others. What what did you"},{"speaker":"Aaron Moncur","startTime":811.8,"endTime":815.97,"body":"learn about the way that these"},{"speaker":"Aaron Moncur","startTime":815.97,"endTime":820.14,"body":"giant brands do product"},{"speaker":"Aaron Moncur","startTime":815.97,"endTime":820.14,"body":"development that the design and"},{"speaker":"Aaron Moncur","startTime":820.14,"endTime":822.39,"body":"engineering community in general"},{"speaker":"Aaron Moncur","startTime":820.14,"endTime":822.39,"body":"can learn from?"},{"speaker":"Ryan Eder","startTime":867.79,"endTime":871.9300000000001,"body":"I mean, the, they all"},{"speaker":"Ryan Eder","startTime":867.79,"endTime":871.9300000000001,"body":"typically follow the same"},{"speaker":"Ryan Eder","startTime":871.9300000000001,"endTime":875.8,"body":"process, right? Like, I mean,"},{"speaker":"Ryan Eder","startTime":871.9300000000001,"endTime":875.8,"body":"you have a problem that you're"},{"speaker":"Ryan Eder","startTime":875.8,"endTime":879.94,"body":"trying to solve. And you're"},{"speaker":"Ryan Eder","startTime":875.8,"endTime":879.94,"body":"trying to think about solving"},{"speaker":"Ryan Eder","startTime":879.94,"endTime":884.6500000000001,"body":"that through the lens of the end"},{"speaker":"Ryan Eder","startTime":879.94,"endTime":884.6500000000001,"body":"user. And you know, whether that"},{"speaker":"Ryan Eder","startTime":884.6500000000001,"endTime":888.3399999999999,"body":"is as simple as a branding"},{"speaker":"Ryan Eder","startTime":884.6500000000001,"endTime":888.3399999999999,"body":"problem, or you have like golf"},{"speaker":"Ryan Eder","startTime":888.3399999999999,"endTime":890.6800000000001,"body":"clubs that have an engineering"},{"speaker":"Ryan Eder","startTime":888.3399999999999,"endTime":890.6800000000001,"body":"issue, but ultimately, it's"},{"speaker":"Ryan Eder","startTime":890.6800000000001,"endTime":892.9300000000001,"body":"going to go into the hands of"},{"speaker":"Ryan Eder","startTime":890.6800000000001,"endTime":892.9300000000001,"body":"the golfer and what did they"},{"speaker":"Ryan Eder","startTime":892.9300000000001,"endTime":896.9200000000001,"body":"experience? And what is that"},{"speaker":"Ryan Eder","startTime":892.9300000000001,"endTime":896.9200000000001,"body":"like? And so you, you basically"},{"speaker":"Ryan Eder","startTime":896.9200000000001,"endTime":901.48,"body":"learn how to deconstruct a"},{"speaker":"Ryan Eder","startTime":896.9200000000001,"endTime":901.48,"body":"problem, and really break it"},{"speaker":"Ryan Eder","startTime":901.48,"endTime":903.94,"body":"down into its individual"},{"speaker":"Ryan Eder","startTime":901.48,"endTime":903.94,"body":"elements that you can kind of"},{"speaker":"Ryan Eder","startTime":903.94,"endTime":906.6700000000001,"body":"block and tackle, right and"},{"speaker":"Ryan Eder","startTime":903.94,"endTime":906.6700000000001,"body":"solve these individual"},{"speaker":"Ryan Eder","startTime":906.6700000000001,"endTime":910.78,"body":"components. And then you learn"},{"speaker":"Ryan Eder","startTime":906.6700000000001,"endTime":910.78,"body":"how to weave it together into an"},{"speaker":"Ryan Eder","startTime":910.78,"endTime":913.8399999999999,"body":"experience that's very,"},{"speaker":"Ryan Eder","startTime":910.78,"endTime":913.8399999999999,"body":"hopefully very intuitive and"},{"speaker":"Ryan Eder","startTime":913.8399999999999,"endTime":917.98,"body":"very engaging. And so like that"},{"speaker":"Ryan Eder","startTime":913.8399999999999,"endTime":917.98,"body":"design breakdown, build up"},{"speaker":"Ryan Eder","startTime":917.98,"endTime":922.4200000000001,"body":"process is something that I use"},{"speaker":"Ryan Eder","startTime":917.98,"endTime":922.4200000000001,"body":"almost for everything."},{"speaker":"Aaron Moncur","startTime":923.1400000000001,"endTime":926.95,"body":"What are some of"},{"speaker":"Aaron Moncur","startTime":923.1400000000001,"endTime":926.95,"body":"those critical elements in your"},{"speaker":"Aaron Moncur","startTime":926.95,"endTime":927.55,"body":"opinion?"},{"speaker":"Ryan Eder","startTime":928.8699999999999,"endTime":932.1400000000001,"body":"So when you when"},{"speaker":"Ryan Eder","startTime":928.8699999999999,"endTime":932.1400000000001,"body":"you're looking at a problem in a"},{"speaker":"Ryan Eder","startTime":932.1400000000001,"endTime":934.3599999999999,"body":"lot of time is that the best"},{"speaker":"Ryan Eder","startTime":932.1400000000001,"endTime":934.3599999999999,"body":"first thing you got to do is"},{"speaker":"Ryan Eder","startTime":934.3599999999999,"endTime":937.8699999999999,"body":"remove yourself. And you know,"},{"speaker":"Ryan Eder","startTime":934.3599999999999,"endTime":937.8699999999999,"body":"remove any kind of biases isn't"},{"speaker":"Ryan Eder","startTime":937.8699999999999,"endTime":941.1400000000001,"body":"about me, right? You're just"},{"speaker":"Ryan Eder","startTime":937.8699999999999,"endTime":941.1400000000001,"body":"thinking about, okay, what's the"},{"speaker":"Ryan Eder","startTime":941.1400000000001,"endTime":948.3699999999999,"body":"problem? Who has this problem"},{"speaker":"Ryan Eder","startTime":941.1400000000001,"endTime":948.3699999999999,"body":"and Why? And then? That's the"},{"speaker":"Ryan Eder","startTime":948.3699999999999,"endTime":951.52,"body":"fundamental question. Like, if"},{"speaker":"Ryan Eder","startTime":948.3699999999999,"endTime":951.52,"body":"you're not, if you're not"},{"speaker":"Ryan Eder","startTime":951.52,"endTime":955.69,"body":"solving a Y, what are you really"},{"speaker":"Ryan Eder","startTime":951.52,"endTime":955.69,"body":"doing and that y can have"},{"speaker":"Ryan Eder","startTime":955.69,"endTime":960.1600000000001,"body":"various depths and breadths,"},{"speaker":"Ryan Eder","startTime":955.69,"endTime":960.1600000000001,"body":"right? Like, it can, again, be a"},{"speaker":"Ryan Eder","startTime":960.1600000000001,"endTime":964.3599999999999,"body":"branding problem versus, you"},{"speaker":"Ryan Eder","startTime":960.1600000000001,"endTime":964.3599999999999,"body":"know, solving a bigger health"},{"speaker":"Ryan Eder","startTime":964.3599999999999,"endTime":969.6700000000001,"body":"issue or whatever, right. And so"},{"speaker":"Ryan Eder","startTime":964.3599999999999,"endTime":969.6700000000001,"body":"you that becomes like your"},{"speaker":"Ryan Eder","startTime":969.6700000000001,"endTime":972.6700000000001,"body":"truenorth, and kind of your"},{"speaker":"Ryan Eder","startTime":969.6700000000001,"endTime":972.6700000000001,"body":"checkpoint through every one of"},{"speaker":"Ryan Eder","startTime":972.6700000000001,"endTime":978.1600000000001,"body":"these decisions along the design"},{"speaker":"Ryan Eder","startTime":972.6700000000001,"endTime":978.1600000000001,"body":"process. And, typically, I like"},{"speaker":"Ryan Eder","startTime":978.1600000000001,"endTime":981.8800000000001,"body":"to start with, you know, form"},{"speaker":"Ryan Eder","startTime":978.1600000000001,"endTime":981.8800000000001,"body":"follows function. So you're"},{"speaker":"Ryan Eder","startTime":981.8800000000001,"endTime":986.8900000000001,"body":"always focusing on solving the"},{"speaker":"Ryan Eder","startTime":981.8800000000001,"endTime":986.8900000000001,"body":"functionality first. And then"},{"speaker":"Ryan Eder","startTime":986.9200000000001,"endTime":989.53,"body":"you know, it sometimes, like,"},{"speaker":"Ryan Eder","startTime":986.9200000000001,"endTime":989.53,"body":"really on designers, we get"},{"speaker":"Ryan Eder","startTime":989.53,"endTime":992.56,"body":"reps, and you get a bad rep for"},{"speaker":"Ryan Eder","startTime":989.53,"endTime":992.56,"body":"like, just wanting to make"},{"speaker":"Ryan Eder","startTime":992.56,"endTime":996.6099999999999,"body":"something look cool, versus the"},{"speaker":"Ryan Eder","startTime":992.56,"endTime":996.6099999999999,"body":"true, seamless blend of"},{"speaker":"Ryan Eder","startTime":996.73,"endTime":1001.2,"body":"aesthetics and functionality all"},{"speaker":"Ryan Eder","startTime":996.73,"endTime":1001.2,"body":"in one experience, right. So"},{"speaker":"Ryan Eder","startTime":1001.2,"endTime":1005.04,"body":"always letting the functionality"},{"speaker":"Ryan Eder","startTime":1001.2,"endTime":1005.04,"body":"drive it and then starting to"},{"speaker":"Ryan Eder","startTime":1005.0699999999999,"endTime":1007.6500000000001,"body":"wrap that experience around it"},{"speaker":"Ryan Eder","startTime":1005.0699999999999,"endTime":1007.6500000000001,"body":"to make that functionality as"},{"speaker":"Ryan Eder","startTime":1007.6500000000001,"endTime":1009.3299999999999,"body":"intuitive and engaging as"},{"speaker":"Ryan Eder","startTime":1007.6500000000001,"endTime":1009.3299999999999,"body":"possible."},{"speaker":"Aaron Moncur","startTime":1010.1700000000001,"endTime":1013.5,"body":"Very cool. Can you"},{"speaker":"Aaron Moncur","startTime":1010.1700000000001,"endTime":1013.5,"body":"give us a brief overview of"},{"speaker":"Aaron Moncur","startTime":1013.56,"endTime":1018.27,"body":"Include Health, where you are"},{"speaker":"Aaron Moncur","startTime":1013.56,"endTime":1018.27,"body":"CEO, we'll definitely be digging"},{"speaker":"Aaron Moncur","startTime":1018.27,"endTime":1023.1300000000001,"body":"into some details. And for now,"},{"speaker":"Aaron Moncur","startTime":1018.27,"endTime":1023.1300000000001,"body":"maybe just give us a high level?"},{"speaker":"Aaron Moncur","startTime":1023.73,"endTime":1027.72,"body":"What is the company? And what"},{"speaker":"Aaron Moncur","startTime":1023.73,"endTime":1027.72,"body":"are you folks doing there?"},{"speaker":"Ryan Eder","startTime":1027.96,"endTime":1031.29,"body":"Yeah, I mean, the"},{"speaker":"Ryan Eder","startTime":1027.96,"endTime":1031.29,"body":"simplest way to put it is that"},{"speaker":"Ryan Eder","startTime":1031.29,"endTime":1035.37,"body":"we are looking at leveraging"},{"speaker":"Ryan Eder","startTime":1031.29,"endTime":1035.37,"body":"design and technology to lower"},{"speaker":"Ryan Eder","startTime":1035.37,"endTime":1039.84,"body":"the barriers and keeping people"},{"speaker":"Ryan Eder","startTime":1035.37,"endTime":1039.84,"body":"active and healthy. And that is"},{"speaker":"Ryan Eder","startTime":1039.84,"endTime":1044.28,"body":"really basically the mission of"},{"speaker":"Ryan Eder","startTime":1039.84,"endTime":1044.28,"body":"us as a company. And we've we've"},{"speaker":"Ryan Eder","startTime":1044.28,"endTime":1046.92,"body":"done that a variety of ways over"},{"speaker":"Ryan Eder","startTime":1044.28,"endTime":1046.92,"body":"years. And we can unpack that."},{"speaker":"Ryan Eder","startTime":1046.92,"endTime":1050.64,"body":"But it's always about, you know,"},{"speaker":"Ryan Eder","startTime":1046.92,"endTime":1050.64,"body":"how can we make it easier for"},{"speaker":"Ryan Eder","startTime":1050.64,"endTime":1053.79,"body":"people to stay healthy and take"},{"speaker":"Ryan Eder","startTime":1050.64,"endTime":1053.79,"body":"care of themselves."},{"speaker":"Aaron Moncur","startTime":1054.99,"endTime":1058.02,"body":"The name of the"},{"speaker":"Aaron Moncur","startTime":1054.99,"endTime":1058.02,"body":"company is Include Health, and"},{"speaker":"Aaron Moncur","startTime":1058.02,"endTime":1061.65,"body":"maybe this has changed a bit"},{"speaker":"Aaron Moncur","startTime":1058.02,"endTime":1061.65,"body":"over the years, but who was"},{"speaker":"Aaron Moncur","startTime":1061.65,"endTime":1063.0,"body":"being excluded?"},{"speaker":"Ryan Eder","startTime":1063.9,"endTime":1068.19,"body":"So \"include\" has"},{"speaker":"Ryan Eder","startTime":1063.9,"endTime":1068.19,"body":"always been the main driver of"},{"speaker":"Ryan Eder","startTime":1068.19,"endTime":1070.8,"body":"the name we were originally"},{"speaker":"Ryan Eder","startTime":1068.19,"endTime":1070.8,"body":"called Include Fitness just"},{"speaker":"Ryan Eder","startTime":1070.8,"endTime":1075.42,"body":"because of how the company got"},{"speaker":"Ryan Eder","startTime":1070.8,"endTime":1075.42,"body":"started. And you know, who was"},{"speaker":"Ryan Eder","startTime":1075.42,"endTime":1080.28,"body":"being excluded when the company"},{"speaker":"Ryan Eder","startTime":1075.42,"endTime":1080.28,"body":"got started was but I was a"},{"speaker":"Ryan Eder","startTime":1080.28,"endTime":1083.94,"body":"student that you see. And I saw"},{"speaker":"Ryan Eder","startTime":1080.28,"endTime":1083.94,"body":"a guy in a wheelchair struggle"},{"speaker":"Ryan Eder","startTime":1083.94,"endTime":1088.6200000000001,"body":"while exercising. And that was"},{"speaker":"Ryan Eder","startTime":1083.94,"endTime":1088.6200000000001,"body":"that like a commercial club, a"},{"speaker":"Ryan Eder","startTime":1088.6200000000001,"endTime":1092.0700000000002,"body":"gym. And he had like a bag"},{"speaker":"Ryan Eder","startTime":1088.6200000000001,"endTime":1092.0700000000002,"body":"Foley's homemade accessories to"},{"speaker":"Ryan Eder","startTime":1092.0700000000002,"endTime":1095.46,"body":"help and try to adapt to the"},{"speaker":"Ryan Eder","startTime":1092.0700000000002,"endTime":1095.46,"body":"equipment. And like you could"},{"speaker":"Ryan Eder","startTime":1095.46,"endTime":1099.45,"body":"just see him relentlessly"},{"speaker":"Ryan Eder","startTime":1095.46,"endTime":1099.45,"body":"struggling and spending more"},{"speaker":"Ryan Eder","startTime":1099.45,"endTime":1101.91,"body":"time trying to adapt and"},{"speaker":"Ryan Eder","startTime":1099.45,"endTime":1101.91,"body":"transfer then actually"},{"speaker":"Ryan Eder","startTime":1101.91,"endTime":1104.43,"body":"exercising and you're like, man,"},{"speaker":"Ryan Eder","startTime":1101.91,"endTime":1104.43,"body":"kudos for you. Because like,"},{"speaker":"Ryan Eder","startTime":1104.64,"endTime":1107.4,"body":"most people don't even have the"},{"speaker":"Ryan Eder","startTime":1104.64,"endTime":1107.4,"body":"discipline or motivation to get"},{"speaker":"Ryan Eder","startTime":1107.4,"endTime":1111.03,"body":"up and go workout. Right? Let"},{"speaker":"Ryan Eder","startTime":1107.4,"endTime":1111.03,"body":"alone if you're dealing with all"},{"speaker":"Ryan Eder","startTime":1111.03,"endTime":1114.69,"body":"of these barriers, and so like"},{"speaker":"Ryan Eder","startTime":1111.03,"endTime":1114.69,"body":"that demographic was being"},{"speaker":"Ryan Eder","startTime":1114.69,"endTime":1119.67,"body":"clearly excluded from the"},{"speaker":"Ryan Eder","startTime":1114.69,"endTime":1119.67,"body":"fitness experience. And so"},{"speaker":"Ryan Eder","startTime":1119.67,"endTime":1123.75,"body":"that's what really was the spark"},{"speaker":"Ryan Eder","startTime":1119.67,"endTime":1123.75,"body":"that created include, and of"},{"speaker":"Ryan Eder","startTime":1123.75,"endTime":1126.21,"body":"course, it's evolved"},{"speaker":"Ryan Eder","startTime":1123.75,"endTime":1126.21,"body":"significantly over the years."},{"speaker":"Aaron Moncur","startTime":1126.8300000000002,"endTime":1129.92,"body":"Got it. You know,"},{"speaker":"Aaron Moncur","startTime":1126.8300000000002,"endTime":1129.92,"body":"you are, you're an industrial"},{"speaker":"Aaron Moncur","startTime":1129.92,"endTime":1133.3700000000001,"body":"designer, you're an artist, you"},{"speaker":"Aaron Moncur","startTime":1129.92,"endTime":1133.3700000000001,"body":"of course, have a way with"},{"speaker":"Aaron Moncur","startTime":1134.69,"endTime":1138.29,"body":"shading and lines and colors and"},{"speaker":"Aaron Moncur","startTime":1134.69,"endTime":1138.29,"body":"things like that. But talking to"},{"speaker":"Aaron Moncur","startTime":1138.29,"endTime":1141.02,"body":"you, it's becoming very clear to"},{"speaker":"Aaron Moncur","startTime":1138.29,"endTime":1141.02,"body":"me that you are also an artist"},{"speaker":"Aaron Moncur","startTime":1141.02,"endTime":1145.94,"body":"with words, you know how to"},{"speaker":"Aaron Moncur","startTime":1141.02,"endTime":1145.94,"body":"describe a situation and bring"},{"speaker":"Aaron Moncur","startTime":1145.94,"endTime":1149.0,"body":"it to life. And that's also"},{"speaker":"Aaron Moncur","startTime":1145.94,"endTime":1149.0,"body":"you've got all kinds of cool"},{"speaker":"Aaron Moncur","startTime":1149.0,"endTime":1157.79,"body":"skills, right? I'm very, very"},{"speaker":"Aaron Moncur","startTime":1149.0,"endTime":1157.79,"body":"well, how did you know that"},{"speaker":"Aaron Moncur","startTime":1157.79,"endTime":1160.3700000000001,"body":"there was a market for include"},{"speaker":"Aaron Moncur","startTime":1157.79,"endTime":1160.3700000000001,"body":"health because you had this"},{"speaker":"Aaron Moncur","startTime":1160.3700000000001,"endTime":1163.4,"body":"experience, right? You saw this"},{"speaker":"Aaron Moncur","startTime":1160.3700000000001,"endTime":1163.4,"body":"guy who was in a wheelchair, he"},{"speaker":"Aaron Moncur","startTime":1163.4,"endTime":1166.7,"body":"was struggling? And certainly"},{"speaker":"Aaron Moncur","startTime":1163.4,"endTime":1166.7,"body":"there are more people out there"},{"speaker":"Aaron Moncur","startTime":1166.7,"endTime":1169.25,"body":"in wheelchairs. But how did you"},{"speaker":"Aaron Moncur","startTime":1166.7,"endTime":1169.25,"body":"know that there were enough"},{"speaker":"Aaron Moncur","startTime":1169.25,"endTime":1174.26,"body":"people out here out there to"},{"speaker":"Aaron Moncur","startTime":1169.25,"endTime":1174.26,"body":"warrant a business around this"},{"speaker":"Aaron Moncur","startTime":1174.26,"endTime":1174.74,"body":"idea?"},{"speaker":"Ryan Eder","startTime":1175.28,"endTime":1177.38,"body":"To be honest, when I"},{"speaker":"Ryan Eder","startTime":1175.28,"endTime":1177.38,"body":"first didn't, I didn't know"},{"speaker":"Ryan Eder","startTime":1177.38,"endTime":1183.23,"body":"that. Right? So like when I when"},{"speaker":"Ryan Eder","startTime":1177.38,"endTime":1183.23,"body":"I saw that saw the whole demand"},{"speaker":"Ryan Eder","startTime":1183.23,"endTime":1185.51,"body":"struggle, like I was really"},{"speaker":"Ryan Eder","startTime":1183.23,"endTime":1185.51,"body":"thinking through the lens of"},{"speaker":"Ryan Eder","startTime":1185.51,"endTime":1187.76,"body":"like my senior thesis, I wasn't"},{"speaker":"Ryan Eder","startTime":1185.51,"endTime":1187.76,"body":"thinking of the lens of starting"},{"speaker":"Ryan Eder","startTime":1187.76,"endTime":1191.63,"body":"a business. This was like, I've"},{"speaker":"Ryan Eder","startTime":1187.76,"endTime":1191.63,"body":"got one project at the end of my"},{"speaker":"Ryan Eder","startTime":1191.78,"endTime":1194.0900000000001,"body":"college career that is supposed"},{"speaker":"Ryan Eder","startTime":1191.78,"endTime":1194.0900000000001,"body":"to be the culmination of"},{"speaker":"Ryan Eder","startTime":1194.0900000000001,"endTime":1196.88,"body":"everything I've learned. And I"},{"speaker":"Ryan Eder","startTime":1194.0900000000001,"endTime":1196.88,"body":"want to apply it to something"},{"speaker":"Ryan Eder","startTime":1196.88,"endTime":1201.56,"body":"meaningful. And so like, I saw"},{"speaker":"Ryan Eder","startTime":1196.88,"endTime":1201.56,"body":"that, and it is the first"},{"speaker":"Ryan Eder","startTime":1201.56,"endTime":1205.0700000000002,"body":"question of like, do I just have"},{"speaker":"Ryan Eder","startTime":1201.56,"endTime":1205.0700000000002,"body":"like, an inaccessible gym?"},{"speaker":"Ryan Eder","startTime":1205.7,"endTime":1209.1200000000001,"body":"Right? And everywhere else, it's"},{"speaker":"Ryan Eder","startTime":1205.7,"endTime":1209.1200000000001,"body":"fine, or is that just a bigger"},{"speaker":"Ryan Eder","startTime":1209.1200000000001,"endTime":1212.06,"body":"problem? Not so much. Is it a"},{"speaker":"Ryan Eder","startTime":1209.1200000000001,"endTime":1212.06,"body":"business opportunity yet? But is"},{"speaker":"Ryan Eder","startTime":1212.06,"endTime":1215.9,"body":"it a bigger problem? So like"},{"speaker":"Ryan Eder","startTime":1212.06,"endTime":1215.9,"body":"part of my kind of exploration,"},{"speaker":"Ryan Eder","startTime":1215.9,"endTime":1219.8600000000001,"body":"there was I called probably"},{"speaker":"Ryan Eder","startTime":1215.9,"endTime":1219.8600000000001,"body":"called 200 clubs across the"},{"speaker":"Ryan Eder","startTime":1219.8600000000001,"endTime":1223.73,"body":"country. And I told him that I"},{"speaker":"Ryan Eder","startTime":1219.8600000000001,"endTime":1223.73,"body":"was a wheelchair user and said,"},{"speaker":"Ryan Eder","startTime":1223.73,"endTime":1225.89,"body":"Hey, I'm looking to use your"},{"speaker":"Ryan Eder","startTime":1223.73,"endTime":1225.89,"body":"facility. I was like, what kind"},{"speaker":"Ryan Eder","startTime":1225.89,"endTime":1230.24,"body":"of accommodations do you have?"},{"speaker":"Ryan Eder","startTime":1225.89,"endTime":1230.24,"body":"And the responses were"},{"speaker":"Ryan Eder","startTime":1231.02,"endTime":1234.56,"body":"ridiculous. I mean, some of"},{"speaker":"Ryan Eder","startTime":1231.02,"endTime":1234.56,"body":"them, like literally stopped"},{"speaker":"Ryan Eder","startTime":1234.56,"endTime":1236.72,"body":"them in their thought process."},{"speaker":"Ryan Eder","startTime":1234.56,"endTime":1236.72,"body":"And they were trying to think"},{"speaker":"Ryan Eder","startTime":1236.72,"endTime":1239.24,"body":"through how could a wheelchair"},{"speaker":"Ryan Eder","startTime":1236.72,"endTime":1239.24,"body":"user even get inside of their"},{"speaker":"Ryan Eder","startTime":1239.24,"endTime":1239.69,"body":"building?"},{"speaker":"Aaron Moncur","startTime":1240.1100000000001,"endTime":1240.74,"body":"Well."},{"speaker":"Ryan Eder","startTime":1240.8,"endTime":1244.55,"body":"Right and you're"},{"speaker":"Ryan Eder","startTime":1240.8,"endTime":1244.55,"body":"like, oh, okay, so Yeah, this,"},{"speaker":"Ryan Eder","startTime":1244.55,"endTime":1250.31,"body":"this is a problem. And so that's"},{"speaker":"Ryan Eder","startTime":1244.55,"endTime":1250.31,"body":"where I decided, alright, this"},{"speaker":"Ryan Eder","startTime":1250.31,"endTime":1253.22,"body":"is a big enough problem for me"},{"speaker":"Ryan Eder","startTime":1250.31,"endTime":1253.22,"body":"to try to focus on a project for"},{"speaker":"Ryan Eder","startTime":1253.22,"endTime":1255.56,"body":"my senior thesis to see what I"},{"speaker":"Ryan Eder","startTime":1253.22,"endTime":1255.56,"body":"can do about it."},{"speaker":"Aaron Moncur","startTime":1256.0700000000002,"endTime":1258.47,"body":"That's a very"},{"speaker":"Aaron Moncur","startTime":1256.0700000000002,"endTime":1258.47,"body":"logical way to think about it to"},{"speaker":"Aaron Moncur","startTime":1258.47,"endTime":1262.49,"body":"put yourself in that role and"},{"speaker":"Aaron Moncur","startTime":1258.47,"endTime":1262.49,"body":"call places and say, Hey, I have"},{"speaker":"Aaron Moncur","startTime":1262.49,"endTime":1263.96,"body":"this problem, how can you help"},{"speaker":"Aaron Moncur","startTime":1262.49,"endTime":1263.96,"body":"me?"},{"speaker":"Ryan Eder","startTime":1264.53,"endTime":1268.52,"body":"So I use it, I use"},{"speaker":"Ryan Eder","startTime":1264.53,"endTime":1268.52,"body":"the term \"relentless empathy\" a"},{"speaker":"Ryan Eder","startTime":1268.52,"endTime":1273.65,"body":"lot. And it is that paired with"},{"speaker":"Ryan Eder","startTime":1268.52,"endTime":1273.65,"body":"immersion of really just putting"},{"speaker":"Ryan Eder","startTime":1273.65,"endTime":1278.6000000000001,"body":"yourself in someone else's"},{"speaker":"Ryan Eder","startTime":1273.65,"endTime":1278.6000000000001,"body":"shoes. And so like, just having"},{"speaker":"Ryan Eder","startTime":1278.6000000000001,"endTime":1281.8400000000001,"body":"those phone calls, made it to"},{"speaker":"Ryan Eder","startTime":1278.6000000000001,"endTime":1281.8400000000001,"body":"where I got frustrated with the"},{"speaker":"Ryan Eder","startTime":1281.8400000000001,"endTime":1286.25,"body":"responses, obviously, I'm not"},{"speaker":"Ryan Eder","startTime":1281.8400000000001,"endTime":1286.25,"body":"impacted by it, right, like, but"},{"speaker":"Ryan Eder","startTime":1286.25,"endTime":1288.56,"body":"I got frustrated. So then, so"},{"speaker":"Ryan Eder","startTime":1286.25,"endTime":1288.56,"body":"then it took me to the next"},{"speaker":"Ryan Eder","startTime":1288.56,"endTime":1292.55,"body":"level of immersion, where I"},{"speaker":"Ryan Eder","startTime":1288.56,"endTime":1292.55,"body":"rented a wheelchair and I went"},{"speaker":"Ryan Eder","startTime":1292.55,"endTime":1295.8500000000001,"body":"to local facilities and tried to"},{"speaker":"Ryan Eder","startTime":1292.55,"endTime":1295.8500000000001,"body":"work out in the chair myself."},{"speaker":"Ryan Eder","startTime":1296.9,"endTime":1299.72,"body":"And so I would go in and have"},{"speaker":"Ryan Eder","startTime":1296.9,"endTime":1299.72,"body":"problems getting through the"},{"speaker":"Ryan Eder","startTime":1299.72,"endTime":1302.24,"body":"threshold of the front door"},{"speaker":"Ryan Eder","startTime":1299.72,"endTime":1302.24,"body":"dealing with equipment"},{"speaker":"Ryan Eder","startTime":1302.24,"endTime":1305.1200000000001,"body":"transferring in and out, I take"},{"speaker":"Ryan Eder","startTime":1302.24,"endTime":1305.1200000000001,"body":"my hands. So I had dexterity"},{"speaker":"Ryan Eder","startTime":1305.1200000000001,"endTime":1308.5700000000002,"body":"impairment of how you change the"},{"speaker":"Ryan Eder","startTime":1305.1200000000001,"endTime":1308.5700000000002,"body":"the weight of the pens and the"},{"speaker":"Ryan Eder","startTime":1308.5700000000002,"endTime":1313.04,"body":"weight stack and like all these"},{"speaker":"Ryan Eder","startTime":1308.5700000000002,"endTime":1313.04,"body":"things to like, try to get some"},{"speaker":"Ryan Eder","startTime":1313.04,"endTime":1315.8600000000001,"body":"level of insight of what it's"},{"speaker":"Ryan Eder","startTime":1313.04,"endTime":1315.8600000000001,"body":"like to be in that situation."},{"speaker":"Ryan Eder","startTime":1316.73,"endTime":1321.05,"body":"And then that fuels how you"},{"speaker":"Ryan Eder","startTime":1316.73,"endTime":1321.05,"body":"solve those problems, how you"},{"speaker":"Ryan Eder","startTime":1321.05,"endTime":1323.69,"body":"identify those problems, that"},{"speaker":"Ryan Eder","startTime":1321.05,"endTime":1323.69,"body":"you solve those problems, and"},{"speaker":"Ryan Eder","startTime":1323.69,"endTime":1327.2,"body":"then gives you also like a"},{"speaker":"Ryan Eder","startTime":1323.69,"endTime":1327.2,"body":"emotional attachment to it as"},{"speaker":"Ryan Eder","startTime":1327.2,"endTime":1329.72,"body":"well. I mean, I even joined a"},{"speaker":"Ryan Eder","startTime":1327.2,"endTime":1329.72,"body":"wheelchair football league for"},{"speaker":"Ryan Eder","startTime":1329.72,"endTime":1331.16,"body":"five weeks and played wheelchair"},{"speaker":"Ryan Eder","startTime":1329.72,"endTime":1331.16,"body":"football."},{"speaker":"Aaron Moncur","startTime":1331.16,"endTime":1331.6100000000001,"body":"No way."},{"speaker":"Ryan Eder","startTime":1331.64,"endTime":1334.8500000000001,"body":"Yeah, just to like to"},{"speaker":"Ryan Eder","startTime":1331.64,"endTime":1334.8500000000001,"body":"also try to understand like just"},{"speaker":"Ryan Eder","startTime":1335.06,"endTime":1338.24,"body":"some of the personas and the"},{"speaker":"Ryan Eder","startTime":1335.06,"endTime":1338.24,"body":"mindsets of people that are"},{"speaker":"Ryan Eder","startTime":1338.27,"endTime":1341.3,"body":"used. They use wheelchairs,"},{"speaker":"Ryan Eder","startTime":1338.27,"endTime":1341.3,"body":"right. And are they? Yeah, so"},{"speaker":"Ryan Eder","startTime":1341.3,"endTime":1344.06,"body":"it's it's try to get as much as"},{"speaker":"Ryan Eder","startTime":1341.3,"endTime":1344.06,"body":"you can, it was only a 10 week"},{"speaker":"Ryan Eder","startTime":1344.06,"endTime":1346.76,"body":"project. So I'm not gonna"},{"speaker":"Ryan Eder","startTime":1344.06,"endTime":1346.76,"body":"pretend to be a super deep dive,"},{"speaker":"Ryan Eder","startTime":1346.76,"endTime":1348.95,"body":"but as much as you can within"},{"speaker":"Ryan Eder","startTime":1346.76,"endTime":1348.95,"body":"the constraints."},{"speaker":"Aaron Moncur","startTime":1349.31,"endTime":1352.7,"body":"Yeah. You were"},{"speaker":"Aaron Moncur","startTime":1349.31,"endTime":1352.7,"body":"like an actor preparing for a"},{"speaker":"Aaron Moncur","startTime":1352.7,"endTime":1356.03,"body":"role, right? Really immersing"},{"speaker":"Aaron Moncur","startTime":1352.7,"endTime":1356.03,"body":"yourself in the environment."},{"speaker":"Ryan Eder","startTime":1356.96,"endTime":1358.6100000000001,"body":"You just want to"},{"speaker":"Ryan Eder","startTime":1356.96,"endTime":1358.6100000000001,"body":"learn as much as possible, you"},{"speaker":"Ryan Eder","startTime":1358.6100000000001,"endTime":1361.6100000000001,"body":"want to have as much context as"},{"speaker":"Ryan Eder","startTime":1358.6100000000001,"endTime":1361.6100000000001,"body":"you can to make the best design"},{"speaker":"Ryan Eder","startTime":1403.6599999999999,"endTime":1404.95,"body":"design decisions."},{"speaker":"Aaron Moncur","startTime":1405.61,"endTime":1407.4099999999999,"body":"When you were"},{"speaker":"Aaron Moncur","startTime":1405.61,"endTime":1407.4099999999999,"body":"going into these gems, I mean,"},{"speaker":"Aaron Moncur","startTime":1407.4099999999999,"endTime":1410.9199999999998,"body":"where you literally pretended to"},{"speaker":"Aaron Moncur","startTime":1407.4099999999999,"endTime":1410.9199999999998,"body":"be full on disabled, like you"},{"speaker":"Aaron Moncur","startTime":1410.9199999999998,"endTime":1414.1,"body":"had no use of your legs at all,"},{"speaker":"Aaron Moncur","startTime":1410.9199999999998,"endTime":1414.1,"body":"or would walk in with a"},{"speaker":"Aaron Moncur","startTime":1414.1,"endTime":1415.4199999999998,"body":"wheelchair, and then you sit"},{"speaker":"Aaron Moncur","startTime":1414.1,"endTime":1415.4199999999998,"body":"down."},{"speaker":"Ryan Eder","startTime":1415.6,"endTime":1419.3799999999999,"body":"No, I was in a"},{"speaker":"Ryan Eder","startTime":1415.6,"endTime":1419.3799999999999,"body":"wheelchair going into the"},{"speaker":"Ryan Eder","startTime":1419.3799999999999,"endTime":1423.82,"body":"facility, because I also wanted"},{"speaker":"Ryan Eder","startTime":1419.3799999999999,"endTime":1423.82,"body":"to understand if you got looked"},{"speaker":"Ryan Eder","startTime":1423.82,"endTime":1424.51,"body":"at differently."},{"speaker":"Aaron Moncur","startTime":1424.79,"endTime":1425.3899999999999,"body":"Yeah."},{"speaker":"Ryan Eder","startTime":1425.69,"endTime":1428.4199999999998,"body":"Did you do"},{"speaker":"Ryan Eder","startTime":1425.69,"endTime":1428.4199999999998,"body":"differently? Yeah. Yeah. Yeah."},{"speaker":"Ryan Eder","startTime":1428.69,"endTime":1431.09,"body":"Right. So like, I mean, that"},{"speaker":"Ryan Eder","startTime":1428.69,"endTime":1431.09,"body":"that's all part of that"},{"speaker":"Ryan Eder","startTime":1431.09,"endTime":1434.8999999999999,"body":"experience that like, it makes"},{"speaker":"Ryan Eder","startTime":1431.09,"endTime":1434.8999999999999,"body":"it really hard. If you feel like"},{"speaker":"Ryan Eder","startTime":1434.8999999999999,"endTime":1438.08,"body":"you are being judged, or then"},{"speaker":"Ryan Eder","startTime":1434.8999999999999,"endTime":1438.08,"body":"you're struggling, and people"},{"speaker":"Ryan Eder","startTime":1438.08,"endTime":1443.3,"body":"are looking at you, which just"},{"speaker":"Ryan Eder","startTime":1438.08,"endTime":1443.3,"body":"adds even more uncomfort. You"},{"speaker":"Ryan Eder","startTime":1443.3,"endTime":1445.76,"body":"know, just, you're just trying"},{"speaker":"Ryan Eder","startTime":1443.3,"endTime":1445.76,"body":"to work out just trying to"},{"speaker":"Ryan Eder","startTime":1445.76,"endTime":1446.4199999999998,"body":"exercise."},{"speaker":"Aaron Moncur","startTime":1447.3799999999999,"endTime":1450.3799999999999,"body":"I've done about 60"},{"speaker":"Aaron Moncur","startTime":1447.3799999999999,"endTime":1450.3799999999999,"body":"of these interviews or so now."},{"speaker":"Aaron Moncur","startTime":1450.4099999999999,"endTime":1456.05,"body":"And I typically ask people, what"},{"speaker":"Aaron Moncur","startTime":1450.4099999999999,"endTime":1456.05,"body":"are some of the most important"},{"speaker":"Aaron Moncur","startTime":1456.08,"endTime":1460.22,"body":"elements of product design? Or"},{"speaker":"Aaron Moncur","startTime":1456.08,"endTime":1460.22,"body":"sometimes the the opposite"},{"speaker":"Aaron Moncur","startTime":1460.22,"endTime":1462.5,"body":"question, what are some of the"},{"speaker":"Aaron Moncur","startTime":1460.22,"endTime":1462.5,"body":"biggest problems that"},{"speaker":"Aaron Moncur","startTime":1462.9199999999998,"endTime":1465.8,"body":"engineering teams or design"},{"speaker":"Aaron Moncur","startTime":1462.9199999999998,"endTime":1465.8,"body":"teams encounter? And one of them"},{"speaker":"Aaron Moncur","startTime":1465.8,"endTime":1469.49,"body":"that pops up all the time is the"},{"speaker":"Aaron Moncur","startTime":1465.8,"endTime":1469.49,"body":"importance of understanding the"},{"speaker":"Aaron Moncur","startTime":1469.49,"endTime":1473.57,"body":"problem really, really well. And"},{"speaker":"Aaron Moncur","startTime":1469.49,"endTime":1473.57,"body":"it sounds like you've done a"},{"speaker":"Aaron Moncur","startTime":1474.02,"endTime":1477.8,"body":"just a fantastic job of"},{"speaker":"Aaron Moncur","startTime":1474.02,"endTime":1477.8,"body":"understanding that problem. In"},{"speaker":"Aaron Moncur","startTime":1477.8,"endTime":1481.07,"body":"fact, I can't think of many"},{"speaker":"Aaron Moncur","startTime":1477.8,"endTime":1481.07,"body":"instances that I'm aware of"},{"speaker":"Aaron Moncur","startTime":1481.07,"endTime":1485.4199999999998,"body":"where someone put themselves so"},{"speaker":"Aaron Moncur","startTime":1481.07,"endTime":1485.4199999999998,"body":"deep into the situation to"},{"speaker":"Aaron Moncur","startTime":1485.4199999999998,"endTime":1489.29,"body":"really understand that problem."},{"speaker":"Aaron Moncur","startTime":1485.4199999999998,"endTime":1489.29,"body":"That's phenomenal. I love. I"},{"speaker":"Aaron Moncur","startTime":1489.29,"endTime":1492.86,"body":"love that story. And I love the"},{"speaker":"Aaron Moncur","startTime":1489.29,"endTime":1492.86,"body":"dedication that you had just"},{"speaker":"Aaron Moncur","startTime":1492.9199999999998,"endTime":1495.02,"body":"understanding the problem."},{"speaker":"Aaron Moncur","startTime":1492.9199999999998,"endTime":1495.02,"body":"That's great."},{"speaker":"Ryan Eder","startTime":1495.1699999999998,"endTime":1498.5,"body":"I appreciate that."},{"speaker":"Ryan Eder","startTime":1495.1699999999998,"endTime":1498.5,"body":"Yeah, I think it's critical. And"},{"speaker":"Ryan Eder","startTime":1498.9199999999998,"endTime":1502.8799999999999,"body":"going that deep, helps you"},{"speaker":"Ryan Eder","startTime":1498.9199999999998,"endTime":1502.8799999999999,"body":"uncover the insights to you"},{"speaker":"Ryan Eder","startTime":1502.8799999999999,"endTime":1505.58,"body":"know, hopefully, that can"},{"speaker":"Ryan Eder","startTime":1502.8799999999999,"endTime":1505.58,"body":"translate into the most value"},{"speaker":"Ryan Eder","startTime":1505.61,"endTime":1506.8999999999999,"body":"and what you're building."},{"speaker":"Aaron Moncur","startTime":1507.3799999999999,"endTime":1510.29,"body":"I think you"},{"speaker":"Aaron Moncur","startTime":1507.3799999999999,"endTime":1510.29,"body":"designed the first prototype"},{"speaker":"Aaron Moncur","startTime":1510.29,"endTime":1514.01,"body":"machine called the the Access"},{"speaker":"Aaron Moncur","startTime":1510.29,"endTime":1514.01,"body":"Strength Machine. And I think"},{"speaker":"Aaron Moncur","startTime":1514.01,"endTime":1517.97,"body":"you alluded to this earlier, as"},{"speaker":"Aaron Moncur","startTime":1514.01,"endTime":1517.97,"body":"kind of a nights and weekends."},{"speaker":"Aaron Moncur","startTime":1518.9299999999998,"endTime":1522.32,"body":"effort as you're working full"},{"speaker":"Aaron Moncur","startTime":1518.9299999999998,"endTime":1522.32,"body":"time jobs at PD and maybe some"},{"speaker":"Aaron Moncur","startTime":1522.32,"endTime":1524.54,"body":"other places. Is that accurate?"},{"speaker":"Ryan Eder","startTime":1525.56,"endTime":1529.37,"body":"Yeah, kind of. So"},{"speaker":"Ryan Eder","startTime":1525.56,"endTime":1529.37,"body":"the, what happened was, I"},{"speaker":"Ryan Eder","startTime":1530.8999999999999,"endTime":1534.86,"body":"finished it as my senior thesis,"},{"speaker":"Ryan Eder","startTime":1530.8999999999999,"endTime":1534.86,"body":"and then moved up the Columbus"},{"speaker":"Ryan Eder","startTime":1534.86,"endTime":1538.34,"body":"and started working as a"},{"speaker":"Ryan Eder","startTime":1534.86,"endTime":1538.34,"body":"designer at Priority. And then"},{"speaker":"Ryan Eder","startTime":1538.34,"endTime":1541.58,"body":"six months into it, I decided to"},{"speaker":"Ryan Eder","startTime":1538.34,"endTime":1541.58,"body":"enter my thesis into the"},{"speaker":"Ryan Eder","startTime":1541.58,"endTime":1545.4199999999998,"body":"International Design Excellence"},{"speaker":"Ryan Eder","startTime":1541.58,"endTime":1545.4199999999998,"body":"Awards competition. And so it's"},{"speaker":"Ryan Eder","startTime":1545.4199999999998,"endTime":1549.08,"body":"an annual competition for design"},{"speaker":"Ryan Eder","startTime":1545.4199999999998,"endTime":1549.08,"body":"firms and corporations to submit"},{"speaker":"Ryan Eder","startTime":1549.08,"endTime":1551.75,"body":"their latest and greatest"},{"speaker":"Ryan Eder","startTime":1549.08,"endTime":1551.75,"body":"designs and products. And so"},{"speaker":"Ryan Eder","startTime":1551.75,"endTime":1555.2,"body":"they had a little student, they"},{"speaker":"Ryan Eder","startTime":1551.75,"endTime":1555.2,"body":"had a student category. And I"},{"speaker":"Ryan Eder","startTime":1555.2,"endTime":1557.6299999999999,"body":"was like, yeah, you know, we're"},{"speaker":"Ryan Eder","startTime":1555.2,"endTime":1557.6299999999999,"body":"proud of it. Right, put it in"},{"speaker":"Ryan Eder","startTime":1557.6299999999999,"endTime":1563.96,"body":"there. Why not? And out of 1700"},{"speaker":"Ryan Eder","startTime":1557.6299999999999,"endTime":1563.96,"body":"entries from 35 countries, it"},{"speaker":"Ryan Eder","startTime":1563.96,"endTime":1566.6299999999999,"body":"ends up winning gold best in the"},{"speaker":"Ryan Eder","startTime":1563.96,"endTime":1566.6299999999999,"body":"show and People's Choice."},{"speaker":"Aaron Moncur","startTime":1569.1399999999999,"endTime":1570.01,"body":"Wow."},{"speaker":"Ryan Eder","startTime":1571.75,"endTime":1574.1499999999999,"body":"I couldn't even"},{"speaker":"Ryan Eder","startTime":1571.75,"endTime":1574.1499999999999,"body":"process it when I got the phone"},{"speaker":"Ryan Eder","startTime":1574.1499999999999,"endTime":1578.53,"body":"call on April. I was like, and"},{"speaker":"Ryan Eder","startTime":1574.1499999999999,"endTime":1578.53,"body":"like there was an email follow"},{"speaker":"Ryan Eder","startTime":1578.53,"endTime":1581.02,"body":"like following that and because"},{"speaker":"Ryan Eder","startTime":1578.53,"endTime":1581.02,"body":"like I knew you could get like"},{"speaker":"Ryan Eder","startTime":1581.02,"endTime":1583.9299999999998,"body":"going in your category, but I"},{"speaker":"Ryan Eder","startTime":1581.02,"endTime":1583.9299999999998,"body":"didn't know if like Best in Show"},{"speaker":"Ryan Eder","startTime":1583.9299999999998,"endTime":1586.54,"body":"and all this kind of stuff"},{"speaker":"Ryan Eder","startTime":1583.9299999999998,"endTime":1586.54,"body":"right? So like, there was an"},{"speaker":"Ryan Eder","startTime":1586.54,"endTime":1589.84,"body":"email following. I was like, and"},{"speaker":"Ryan Eder","startTime":1586.54,"endTime":1589.84,"body":"just to confirm, like best and"},{"speaker":"Ryan Eder","startTime":1589.84,"endTime":1592.33,"body":"it shows like in like the"},{"speaker":"Ryan Eder","startTime":1589.84,"endTime":1592.33,"body":"category, right, like let's"},{"speaker":"Ryan Eder","startTime":1592.33,"endTime":1595.4199999999998,"body":"category which is awesome and"},{"speaker":"Ryan Eder","startTime":1592.33,"endTime":1595.4199999999998,"body":"like but right. And like the"},{"speaker":"Ryan Eder","startTime":1595.4199999999998,"endTime":1599.62,"body":"email email back was like, no"},{"speaker":"Ryan Eder","startTime":1595.4199999999998,"endTime":1599.62,"body":"Ryan period, the whole thing,"},{"speaker":"Ryan Eder","startTime":1599.6499999999999,"endTime":1604.99,"body":"period. Congrats. I was like, so"},{"speaker":"Ryan Eder","startTime":1599.6499999999999,"endTime":1604.99,"body":"I went, I went back to Priority"},{"speaker":"Ryan Eder","startTime":1605.02,"endTime":1608.53,"body":"the next morning, and I went to"},{"speaker":"Ryan Eder","startTime":1605.02,"endTime":1608.53,"body":"Paul. And I sat down. I was"},{"speaker":"Ryan Eder","startTime":1608.53,"endTime":1616.1499999999999,"body":"like, so this happened. And he"},{"speaker":"Ryan Eder","startTime":1608.53,"endTime":1616.1499999999999,"body":"looks at me he's like, this is a"},{"speaker":"Ryan Eder","startTime":1616.1499999999999,"endTime":1619.6599999999999,"body":"big deal. Like, okay."},{"speaker":"Aaron Moncur","startTime":1622.69,"endTime":1625.12,"body":"Oh, wow, what a"},{"speaker":"Aaron Moncur","startTime":1622.69,"endTime":1625.12,"body":"fun time that was to bid."},{"speaker":"Ryan Eder","startTime":1625.87,"endTime":1629.83,"body":"Wild, wild. So then"},{"speaker":"Ryan Eder","startTime":1625.87,"endTime":1629.83,"body":"like, the next Yeah. So then"},{"speaker":"Ryan Eder","startTime":1629.83,"endTime":1633.46,"body":"there's a big award show in"},{"speaker":"Ryan Eder","startTime":1629.83,"endTime":1633.46,"body":"September out in San Francisco."},{"speaker":"Ryan Eder","startTime":1633.49,"endTime":1637.03,"body":"And the big conference. Turns"},{"speaker":"Ryan Eder","startTime":1633.49,"endTime":1637.03,"body":"out this is just total"},{"speaker":"Ryan Eder","startTime":1637.6299999999999,"endTime":1642.94,"body":"consequence or circumstance. But"},{"speaker":"Ryan Eder","startTime":1637.6299999999999,"endTime":1642.94,"body":"like, years later, that was the"},{"speaker":"Ryan Eder","startTime":1642.94,"endTime":1645.94,"body":"same conference where Airbnb"},{"speaker":"Ryan Eder","startTime":1642.94,"endTime":1645.94,"body":"started because of a soulmate,"},{"speaker":"Ryan Eder","startTime":1645.97,"endTime":1648.25,"body":"there was so many people, and"},{"speaker":"Ryan Eder","startTime":1645.97,"endTime":1648.25,"body":"they were trying to figure out"},{"speaker":"Ryan Eder","startTime":1648.25,"endTime":1650.8,"body":"that all the hotels were patched"},{"speaker":"Ryan Eder","startTime":1648.25,"endTime":1650.8,"body":"and all this for this"},{"speaker":"Ryan Eder","startTime":1650.8,"endTime":1653.6799999999998,"body":"conference. So that's the"},{"speaker":"Ryan Eder","startTime":1650.8,"endTime":1653.6799999999998,"body":"conference where I win Best in"},{"speaker":"Ryan Eder","startTime":1653.6799999999998,"endTime":1656.6499999999999,"body":"Show and People's Choice and all"},{"speaker":"Ryan Eder","startTime":1653.6799999999998,"endTime":1656.6499999999999,"body":"and I'm up on stage with them,"},{"speaker":"Ryan Eder","startTime":1656.6799999999998,"endTime":1659.74,"body":"like so it's a ridiculous"},{"speaker":"Ryan Eder","startTime":1656.6799999999998,"endTime":1659.74,"body":"experience. But through that"},{"speaker":"Ryan Eder","startTime":1659.74,"endTime":1663.49,"body":"process, like Business Week"},{"speaker":"Ryan Eder","startTime":1659.74,"endTime":1663.49,"body":"sponsor did at that time, and so"},{"speaker":"Ryan Eder","startTime":1663.49,"endTime":1667.21,"body":"like my thesis was featured in"},{"speaker":"Ryan Eder","startTime":1663.49,"endTime":1667.21,"body":"Business Week, and was featured"},{"speaker":"Ryan Eder","startTime":1667.21,"endTime":1670.6,"body":"on all this stuff and got all"},{"speaker":"Ryan Eder","startTime":1667.21,"endTime":1670.6,"body":"this exposure. And then all of a"},{"speaker":"Ryan Eder","startTime":1670.6,"endTime":1673.75,"body":"sudden floods of phone calls of"},{"speaker":"Ryan Eder","startTime":1670.6,"endTime":1673.75,"body":"email start coming in so that"},{"speaker":"Ryan Eder","startTime":1673.75,"endTime":1677.23,"body":"people saw it and said, this"},{"speaker":"Ryan Eder","startTime":1673.75,"endTime":1677.23,"body":"could really help me. Where can"},{"speaker":"Ryan Eder","startTime":1677.23,"endTime":1681.04,"body":"I get it? And I was like, Whoa,"},{"speaker":"Ryan Eder","startTime":1677.23,"endTime":1681.04,"body":"okay."},{"speaker":"Aaron Moncur","startTime":1681.25,"endTime":1682.03,"body":"Oh, man."},{"speaker":"Ryan Eder","startTime":1683.1399999999999,"endTime":1685.8999999999999,"body":"Yeah. And then I felt"},{"speaker":"Ryan Eder","startTime":1683.1399999999999,"endTime":1685.8999999999999,"body":"like this immense pressure and"},{"speaker":"Ryan Eder","startTime":1685.8999999999999,"endTime":1689.44,"body":"almost guilt where I was like,"},{"speaker":"Ryan Eder","startTime":1685.8999999999999,"endTime":1689.44,"body":"Okay, I didn't do this to win"},{"speaker":"Ryan Eder","startTime":1689.44,"endTime":1692.5,"body":"awards, I did it to really solve"},{"speaker":"Ryan Eder","startTime":1689.44,"endTime":1692.5,"body":"a problem. I was like, maybe I"},{"speaker":"Ryan Eder","startTime":1692.5,"endTime":1698.44,"body":"can use this as a catalyst to"},{"speaker":"Ryan Eder","startTime":1692.5,"endTime":1698.44,"body":"push this further. Right. And so"},{"speaker":"Ryan Eder","startTime":1698.44,"endTime":1702.58,"body":"that is where I went back to UC"},{"speaker":"Ryan Eder","startTime":1698.44,"endTime":1702.58,"body":"and said, Hey, this is what"},{"speaker":"Ryan Eder","startTime":1702.58,"endTime":1708.19,"body":"happened. And I want to help"},{"speaker":"Ryan Eder","startTime":1702.58,"endTime":1708.19,"body":"people, and I need help helping"},{"speaker":"Ryan Eder","startTime":1708.19,"endTime":1714.46,"body":"people. And that's where I got"},{"speaker":"Ryan Eder","startTime":1708.19,"endTime":1714.46,"body":"connected with the to this day"},{"speaker":"Ryan Eder","startTime":1714.46,"endTime":1719.53,"body":"is our largest investors Cincy"},{"speaker":"Ryan Eder","startTime":1714.46,"endTime":1719.53,"body":"Tech out of Cincinnati. And then"},{"speaker":"Ryan Eder","startTime":1719.53,"endTime":1722.1399999999999,"body":"I walked out of that meeting,"},{"speaker":"Ryan Eder","startTime":1719.53,"endTime":1722.1399999999999,"body":"that was it was a it was a"},{"speaker":"Ryan Eder","startTime":1722.29,"endTime":1726.34,"body":"dinner, and I presented and I"},{"speaker":"Ryan Eder","startTime":1722.29,"endTime":1726.34,"body":"walked out, basically not"},{"speaker":"Ryan Eder","startTime":1726.34,"endTime":1729.8799999999999,"body":"knowing it right that time, but"},{"speaker":"Ryan Eder","startTime":1726.34,"endTime":1729.8799999999999,"body":"I got about $70,000 to start"},{"speaker":"Ryan Eder","startTime":1729.9099999999999,"endTime":1733.84,"body":"pushing this idea further. I"},{"speaker":"Ryan Eder","startTime":1729.9099999999999,"endTime":1733.84,"body":"didn't know what the business"},{"speaker":"Ryan Eder","startTime":1733.84,"endTime":1737.35,"body":"was, I didn't know any of that."},{"speaker":"Ryan Eder","startTime":1733.84,"endTime":1737.35,"body":"I just know that like, hey, had"},{"speaker":"Ryan Eder","startTime":1737.35,"endTime":1740.29,"body":"this idea won these awards,"},{"speaker":"Ryan Eder","startTime":1737.35,"endTime":1740.29,"body":"there's a lot of interest, you"},{"speaker":"Ryan Eder","startTime":1740.29,"endTime":1743.05,"body":"know, is there support to kind"},{"speaker":"Ryan Eder","startTime":1740.29,"endTime":1743.05,"body":"of push this thing further. And"},{"speaker":"Ryan Eder","startTime":1743.44,"endTime":1748.12,"body":"we can get into in the weeds,"},{"speaker":"Ryan Eder","startTime":1743.44,"endTime":1748.12,"body":"but like I moonlit it for about"},{"speaker":"Ryan Eder","startTime":1748.12,"endTime":1748.9299999999998,"body":"seven years."},{"speaker":"Aaron Moncur","startTime":1749.35,"endTime":1753.46,"body":"Seven years about"},{"speaker":"Aaron Moncur","startTime":1749.35,"endTime":1753.46,"body":"that experience? Because you're"},{"speaker":"Aaron Moncur","startTime":1753.46,"endTime":1758.95,"body":"working full time, right? And I"},{"speaker":"Aaron Moncur","startTime":1753.46,"endTime":1758.95,"body":"mean, PD, that's a legit place."},{"speaker":"Aaron Moncur","startTime":1758.95,"endTime":1761.71,"body":"They're doing big projects"},{"speaker":"Aaron Moncur","startTime":1758.95,"endTime":1761.71,"body":"there. So you're, you've got"},{"speaker":"Aaron Moncur","startTime":1761.71,"endTime":1765.7,"body":"stress at work, you're probably"},{"speaker":"Aaron Moncur","startTime":1761.71,"endTime":1765.7,"body":"coming home, kind of tired at"},{"speaker":"Aaron Moncur","startTime":1765.7,"endTime":1767.6499999999999,"body":"the end of the day, but that"},{"speaker":"Aaron Moncur","startTime":1765.7,"endTime":1767.6499999999999,"body":"night, you got a bunch of other"},{"speaker":"Aaron Moncur","startTime":1767.6499999999999,"endTime":1771.46,"body":"work for include. What was that?"},{"speaker":"Aaron Moncur","startTime":1767.6499999999999,"endTime":1771.46,"body":"Like? How did you keep your"},{"speaker":"Aaron Moncur","startTime":1771.46,"endTime":1773.35,"body":"energy up? How did you stay"},{"speaker":"Aaron Moncur","startTime":1771.46,"endTime":1773.35,"body":"motivated?"},{"speaker":"Ryan Eder","startTime":1774.33,"endTime":1778.3799999999999,"body":"It is intense. That"},{"speaker":"Ryan Eder","startTime":1774.33,"endTime":1778.3799999999999,"body":"being said, like again Priority"},{"speaker":"Ryan Eder","startTime":1778.3799999999999,"endTime":1782.85,"body":"was fantastic and being"},{"speaker":"Ryan Eder","startTime":1778.3799999999999,"endTime":1782.85,"body":"supportive. And if I had to go,"},{"speaker":"Ryan Eder","startTime":1782.8799999999999,"endTime":1785.04,"body":"there was an opportunity to go"},{"speaker":"Ryan Eder","startTime":1782.8799999999999,"endTime":1785.04,"body":"for a presentation here or"},{"speaker":"Ryan Eder","startTime":1785.04,"endTime":1787.71,"body":"there, whatever they would let"},{"speaker":"Ryan Eder","startTime":1785.04,"endTime":1787.71,"body":"me do it. And so they were just"},{"speaker":"Ryan Eder","startTime":1787.71,"endTime":1794.73,"body":"beyond supportive. And"},{"speaker":"Ryan Eder","startTime":1787.71,"endTime":1794.73,"body":"motivation wise. It's kind of"},{"speaker":"Ryan Eder","startTime":1794.73,"endTime":1797.1,"body":"cliche, but I made it was like I"},{"speaker":"Ryan Eder","startTime":1794.73,"endTime":1797.1,"body":"had an opportunity to help"},{"speaker":"Ryan Eder","startTime":1797.1,"endTime":1803.49,"body":"people. Like, my whole, my mo"},{"speaker":"Ryan Eder","startTime":1797.1,"endTime":1803.49,"body":"was impact, right? And so like,"},{"speaker":"Ryan Eder","startTime":1803.49,"endTime":1807.57,"body":"if I have an opportunity to do"},{"speaker":"Ryan Eder","startTime":1803.49,"endTime":1807.57,"body":"this, and help people and use my"},{"speaker":"Ryan Eder","startTime":1807.99,"endTime":1811.44,"body":"talent, and ideas to help"},{"speaker":"Ryan Eder","startTime":1807.99,"endTime":1811.44,"body":"people, I don't need any more"},{"speaker":"Ryan Eder","startTime":1811.44,"endTime":1815.55,"body":"motivation. Like that's"},{"speaker":"Ryan Eder","startTime":1811.44,"endTime":1815.55,"body":"fantastic. And so like it just,"},{"speaker":"Ryan Eder","startTime":1816.09,"endTime":1820.77,"body":"I also have a very understanding"},{"speaker":"Ryan Eder","startTime":1816.09,"endTime":1820.77,"body":"and forgiving wife that would"},{"speaker":"Ryan Eder","startTime":1821.6399999999999,"endTime":1826.29,"body":"let me spend a lot of nights and"},{"speaker":"Ryan Eder","startTime":1821.6399999999999,"endTime":1826.29,"body":"weekends, just kind of grinding"},{"speaker":"Ryan Eder","startTime":1826.29,"endTime":1827.55,"body":"away trying to build it."},{"speaker":"Aaron Moncur","startTime":1829.11,"endTime":1832.32,"body":"Would you have"},{"speaker":"Aaron Moncur","startTime":1829.11,"endTime":1832.32,"body":"that thought the about helping"},{"speaker":"Aaron Moncur","startTime":1832.32,"endTime":1836.1,"body":"people you know, you get tired,"},{"speaker":"Aaron Moncur","startTime":1832.32,"endTime":1836.1,"body":"they get frustrated? and certain"},{"speaker":"Aaron Moncur","startTime":1836.1,"endTime":1838.3799999999999,"body":"literally, would that thought"},{"speaker":"Aaron Moncur","startTime":1836.1,"endTime":1838.3799999999999,"body":"come into your mind hate there"},{"speaker":"Aaron Moncur","startTime":1838.3799999999999,"endTime":1842.46,"body":"are literally these people out"},{"speaker":"Aaron Moncur","startTime":1838.3799999999999,"endTime":1842.46,"body":"there that I'm going to help."},{"speaker":"Aaron Moncur","startTime":1842.46,"endTime":1843.96,"body":"And that's what helped you"},{"speaker":"Ryan Eder","startTime":1844.95,"endTime":1850.26,"body":"100% 100% I mean,"},{"speaker":"Ryan Eder","startTime":1844.95,"endTime":1850.26,"body":"like, anyone building a company"},{"speaker":"Ryan Eder","startTime":1850.26,"endTime":1854.37,"body":"from scratch is I mean, it's not"},{"speaker":"Ryan Eder","startTime":1850.26,"endTime":1854.37,"body":"a linear process at all. Right."},{"speaker":"Ryan Eder","startTime":1854.3999999999999,"endTime":1859.3799999999999,"body":"And so you hit a lot of"},{"speaker":"Ryan Eder","startTime":1854.3999999999999,"endTime":1859.3799999999999,"body":"roadblocks. I mean, you actually"},{"speaker":"Ryan Eder","startTime":1859.3799999999999,"endTime":1862.74,"body":"hit more roadblocks than than"},{"speaker":"Ryan Eder","startTime":1859.3799999999999,"endTime":1862.74,"body":"anything else, right. And like,"},{"speaker":"Ryan Eder","startTime":1862.95,"endTime":1866.46,"body":"for every Yes, you get you"},{"speaker":"Ryan Eder","startTime":1862.95,"endTime":1866.46,"body":"probably got at least 20 nose."},{"speaker":"Ryan Eder","startTime":1867.21,"endTime":1871.47,"body":"And so it is that you got to"},{"speaker":"Ryan Eder","startTime":1867.21,"endTime":1871.47,"body":"build kind of a thick skin and"},{"speaker":"Ryan Eder","startTime":1871.47,"endTime":1874.35,"body":"you got to have kind of a deeper"},{"speaker":"Ryan Eder","startTime":1871.47,"endTime":1874.35,"body":"purpose behind it than just"},{"speaker":"Ryan Eder","startTime":1874.35,"endTime":1876.87,"body":"though I think this would be fun"},{"speaker":"Ryan Eder","startTime":1874.35,"endTime":1876.87,"body":"or this could be kind of cool."},{"speaker":"Ryan Eder","startTime":1877.08,"endTime":1880.05,"body":"Because a lot of times then it's"},{"speaker":"Ryan Eder","startTime":1877.08,"endTime":1880.05,"body":"like you don't have enough ammo"},{"speaker":"Ryan Eder","startTime":1880.05,"endTime":1881.07,"body":"to really push through."},{"speaker":"Aaron Moncur","startTime":1881.7,"endTime":1884.3999999999999,"body":"Yeah, well, this"},{"speaker":"Aaron Moncur","startTime":1881.7,"endTime":1884.3999999999999,"body":"is a good place to take just a"},{"speaker":"Aaron Moncur","startTime":1884.3999999999999,"endTime":1886.95,"body":"real short pause and share with"},{"speaker":"Aaron Moncur","startTime":1884.3999999999999,"endTime":1886.95,"body":"the listeners that"},{"speaker":"Aaron Moncur","startTime":1886.98,"endTime":1891.87,"body":"teampipeline.us is where you can"},{"speaker":"Aaron Moncur","startTime":1886.98,"endTime":1891.87,"body":"learn more about how we help"},{"speaker":"Aaron Moncur","startTime":1892.11,"endTime":1895.9199999999998,"body":"medical device and other product"},{"speaker":"Aaron Moncur","startTime":1892.11,"endTime":1895.9199999999998,"body":"engineering and manufacturing"},{"speaker":"Aaron Moncur","startTime":1895.9199999999998,"endTime":1899.85,"body":"teams who need turnkey automated"},{"speaker":"Aaron Moncur","startTime":1895.9199999999998,"endTime":1899.85,"body":"equipment or custom test"},{"speaker":"Aaron Moncur","startTime":1899.85,"endTime":1903.75,"body":"fixtures to assemble, inspect,"},{"speaker":"Aaron Moncur","startTime":1899.85,"endTime":1903.75,"body":"characterize or perform"},{"speaker":"Aaron Moncur","startTime":1903.96,"endTime":1907.32,"body":"verification or validation"},{"speaker":"Aaron Moncur","startTime":1903.96,"endTime":1907.32,"body":"testing on their devices. We're"},{"speaker":"Aaron Moncur","startTime":1907.32,"endTime":1912.12,"body":"speaking with Ryan Eder today"},{"speaker":"Aaron Moncur","startTime":1907.32,"endTime":1912.12,"body":"CEO and Founder of Include"},{"speaker":"Aaron Moncur","startTime":1912.1499999999999,"endTime":1917.3999999999999,"body":"Health. At some point. Okay, so"},{"speaker":"Aaron Moncur","startTime":1912.1499999999999,"endTime":1917.3999999999999,"body":"you did this for seven years"},{"speaker":"Aaron Moncur","startTime":1917.4299999999998,"endTime":1922.47,"body":"moonlighting right? At some"},{"speaker":"Aaron Moncur","startTime":1917.4299999999998,"endTime":1922.47,"body":"point this that changed, and PD"},{"speaker":"Aaron Moncur","startTime":1922.47,"endTime":1926.6399999999999,"body":"actually became your design"},{"speaker":"Aaron Moncur","startTime":1922.47,"endTime":1926.6399999999999,"body":"partner? Yeah."},{"speaker":"Ryan Eder","startTime":1926.9099999999999,"endTime":1927.12,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":1927.12,"endTime":1927.96,"body":"How did that"},{"speaker":"Aaron Moncur","startTime":1927.12,"endTime":1927.96,"body":"happen?"},{"speaker":"Ryan Eder","startTime":1927.99,"endTime":1931.6799999999998,"body":"This is this is this"},{"speaker":"Ryan Eder","startTime":1927.99,"endTime":1931.6799999999998,"body":"is so funny. So like, as I'm"},{"speaker":"Ryan Eder","startTime":1931.6799999999998,"endTime":1936.1799999999998,"body":"building it, we get to a point"},{"speaker":"Ryan Eder","startTime":1931.6799999999998,"endTime":1936.1799999999998,"body":"where we needed to, we had an"},{"speaker":"Ryan Eder","startTime":1936.1799999999998,"endTime":1938.52,"body":"opportunity to raise kind of the"},{"speaker":"Ryan Eder","startTime":1936.1799999999998,"endTime":1938.52,"body":"first significant amount of"},{"speaker":"Ryan Eder","startTime":1938.52,"endTime":1942.87,"body":"capital to actually really build"},{"speaker":"Ryan Eder","startTime":1938.52,"endTime":1942.87,"body":"one, right? And, you know, if"},{"speaker":"Ryan Eder","startTime":1942.87,"endTime":1945.12,"body":"you're a young entrepreneur, and"},{"speaker":"Ryan Eder","startTime":1942.87,"endTime":1945.12,"body":"you're like, I'm going to build"},{"speaker":"Ryan Eder","startTime":1945.12,"endTime":1947.9099999999999,"body":"a machine, like, where am I"},{"speaker":"Ryan Eder","startTime":1945.12,"endTime":1947.9099999999999,"body":"going to build it? Who's going"},{"speaker":"Ryan Eder","startTime":1947.9099999999999,"endTime":1949.8,"body":"to build it? What's that going"},{"speaker":"Ryan Eder","startTime":1947.9099999999999,"endTime":1949.8,"body":"to look like? And I was like,"},{"speaker":"Ryan Eder","startTime":1949.8,"endTime":1953.7,"body":"well, Priority, as old as we got"},{"speaker":"Ryan Eder","startTime":1949.8,"endTime":1953.7,"body":"engine engineers, we got a"},{"speaker":"Ryan Eder","startTime":1953.7,"endTime":1957.1499999999999,"body":"prototyping facility like that,"},{"speaker":"Ryan Eder","startTime":1953.7,"endTime":1957.1499999999999,"body":"we get higher priority to do."},{"speaker":"Ryan Eder","startTime":1958.1399999999999,"endTime":1962.55,"body":"And so that's what we did. So"},{"speaker":"Ryan Eder","startTime":1958.1399999999999,"endTime":1962.55,"body":"like, I was simultaneously an"},{"speaker":"Ryan Eder","startTime":1962.55,"endTime":1963.84,"body":"employee and client."},{"speaker":"Aaron Moncur","startTime":1967.02,"endTime":1968.28,"body":"And no conflict of"},{"speaker":"Aaron Moncur","startTime":1967.02,"endTime":1968.28,"body":"interest."},{"speaker":"Ryan Eder","startTime":1969.78,"endTime":1973.35,"body":"And so like, we I"},{"speaker":"Ryan Eder","startTime":1969.78,"endTime":1973.35,"body":"joke, because like, we kind of"},{"speaker":"Ryan Eder","startTime":1973.35,"endTime":1976.62,"body":"created like, I called it the"},{"speaker":"Ryan Eder","startTime":1973.35,"endTime":1976.62,"body":"Include bunker, and like, kind"},{"speaker":"Ryan Eder","startTime":1976.62,"endTime":1980.8799999999999,"body":"of carved out a room. And it was"},{"speaker":"Ryan Eder","startTime":1976.62,"endTime":1980.8799999999999,"body":"just, I was in heaven, because"},{"speaker":"Ryan Eder","startTime":1980.8799999999999,"endTime":1985.59,"body":"it was like, I was keeping my"},{"speaker":"Ryan Eder","startTime":1980.8799999999999,"endTime":1985.59,"body":"design job while building my"},{"speaker":"Ryan Eder","startTime":1985.59,"endTime":1990.21,"body":"senior thesis, right and pushing"},{"speaker":"Ryan Eder","startTime":1985.59,"endTime":1990.21,"body":"this idea further. And so like,"},{"speaker":"Ryan Eder","startTime":1990.21,"endTime":1995.07,"body":"you know, basically myself, and"},{"speaker":"Ryan Eder","startTime":1990.21,"endTime":1995.07,"body":"then an engineer at priority"},{"speaker":"Ryan Eder","startTime":1995.07,"endTime":1999.4199999999998,"body":"edge, Jamison float, we came"},{"speaker":"Ryan Eder","startTime":1995.07,"endTime":1999.4199999999998,"body":"together and just started"},{"speaker":"Ryan Eder","startTime":1999.4199999999998,"endTime":2004.61,"body":"cranking. And, you know, we"},{"speaker":"Ryan Eder","startTime":1999.4199999999998,"endTime":2004.61,"body":"built we built the first machine"},{"speaker":"Ryan Eder","startTime":2004.6699999999998,"endTime":2008.87,"body":"and at the end of 2012, and we"},{"speaker":"Ryan Eder","startTime":2004.6699999999998,"endTime":2008.87,"body":"took it on the first week, we"},{"speaker":"Ryan Eder","startTime":2009.26,"endTime":2013.34,"body":"built the mobile showroom."},{"speaker":"Ryan Eder","startTime":2009.26,"endTime":2013.34,"body":"Because realize that if you have"},{"speaker":"Ryan Eder","startTime":2013.34,"endTime":2015.77,"body":"a machine, you need people to"},{"speaker":"Ryan Eder","startTime":2013.34,"endTime":2015.77,"body":"interact with it. And it's gonna"},{"speaker":"Ryan Eder","startTime":2015.77,"endTime":2017.9299999999998,"body":"be a lot easier bringing machine"},{"speaker":"Ryan Eder","startTime":2015.77,"endTime":2017.9299999999998,"body":"to people than people to"},{"speaker":"Ryan Eder","startTime":2017.9299999999998,"endTime":2022.31,"body":"machine. And to get down to just"},{"speaker":"Ryan Eder","startTime":2017.9299999999998,"endTime":2022.31,"body":"Hey, what do you think? So we"},{"speaker":"Ryan Eder","startTime":2022.82,"endTime":2026.75,"body":"built a custom mobile showroom"},{"speaker":"Ryan Eder","startTime":2022.82,"endTime":2026.75,"body":"and drove it. We did a two week"},{"speaker":"Ryan Eder","startTime":2026.75,"endTime":2030.59,"body":"tour in early 13. Around the"},{"speaker":"Ryan Eder","startTime":2026.75,"endTime":2030.59,"body":"Eastern half of the US and demo"},{"speaker":"Ryan Eder","startTime":2030.59,"endTime":2031.49,"body":"that was everybody."},{"speaker":"Aaron Moncur","startTime":2031.76,"endTime":2033.74,"body":"Oh, man. And what"},{"speaker":"Aaron Moncur","startTime":2031.76,"endTime":2033.74,"body":"was the feedback like?"},{"speaker":"Ryan Eder","startTime":2034.1599999999999,"endTime":2036.95,"body":"Oh, it was amazing."},{"speaker":"Ryan Eder","startTime":2034.1599999999999,"endTime":2036.95,"body":"Like it was really it was"},{"speaker":"Ryan Eder","startTime":2036.95,"endTime":2041.96,"body":"really, it was really powerful,"},{"speaker":"Ryan Eder","startTime":2036.95,"endTime":2041.96,"body":"because we went to like, the VA"},{"speaker":"Ryan Eder","startTime":2042.05,"endTime":2045.98,"body":"and DC National Rehab Hospital"},{"speaker":"Ryan Eder","startTime":2042.05,"endTime":2045.98,"body":"and like, we went to Lakeshore"},{"speaker":"Ryan Eder","startTime":2045.98,"endTime":2050.06,"body":"Foundation, where they train"},{"speaker":"Ryan Eder","startTime":2045.98,"endTime":2050.06,"body":"paralympic athletes. I mean, our"},{"speaker":"Ryan Eder","startTime":2050.06,"endTime":2054.4700000000003,"body":"first stop was the late Michael"},{"speaker":"Ryan Eder","startTime":2050.06,"endTime":2054.4700000000003,"body":"Graves, his design studio, the"},{"speaker":"Ryan Eder","startTime":2054.4700000000003,"endTime":2059.0,"body":"architect that and went to his"},{"speaker":"Ryan Eder","startTime":2054.4700000000003,"endTime":2059.0,"body":"place. And like, I mean, he was"},{"speaker":"Ryan Eder","startTime":2059.0,"endTime":2061.79,"body":"wheelchair bound, right. And he"},{"speaker":"Ryan Eder","startTime":2059.0,"endTime":2061.79,"body":"was the first one to see it,"},{"speaker":"Ryan Eder","startTime":2061.79,"endTime":2066.02,"body":"interact with it, and all and"},{"speaker":"Ryan Eder","startTime":2061.79,"endTime":2066.02,"body":"like, people would come in and"},{"speaker":"Ryan Eder","startTime":2066.02,"endTime":2069.14,"body":"tested. And they would get"},{"speaker":"Ryan Eder","startTime":2066.02,"endTime":2069.14,"body":"emotional, because it was the"},{"speaker":"Ryan Eder","startTime":2069.14,"endTime":2071.48,"body":"first time that they could"},{"speaker":"Ryan Eder","startTime":2069.14,"endTime":2071.48,"body":"adjust something independently."},{"speaker":"Ryan Eder","startTime":2071.48,"endTime":2074.33,"body":"And some people have dexterity"},{"speaker":"Ryan Eder","startTime":2071.48,"endTime":2074.33,"body":"issues. They'd be in chairs,"},{"speaker":"Ryan Eder","startTime":2074.36,"endTime":2079.01,"body":"variety of things. And so like"},{"speaker":"Ryan Eder","startTime":2074.36,"endTime":2079.01,"body":"their emotional, you hit this"},{"speaker":"Ryan Eder","startTime":2079.16,"endTime":2082.1,"body":"milestone of building this and"},{"speaker":"Ryan Eder","startTime":2079.16,"endTime":2082.1,"body":"getting other people and they're"},{"speaker":"Ryan Eder","startTime":2082.1,"endTime":2084.9500000000003,"body":"seeing that reactions, you"},{"speaker":"Ryan Eder","startTime":2082.1,"endTime":2084.9500000000003,"body":"become emotional, right? Yeah."},{"speaker":"Ryan Eder","startTime":2085.4900000000002,"endTime":2089.8999999999996,"body":"Really, like powerful, intense"},{"speaker":"Ryan Eder","startTime":2085.4900000000002,"endTime":2089.8999999999996,"body":"experience. And like through"},{"speaker":"Ryan Eder","startTime":2089.8999999999996,"endTime":2093.8599999999997,"body":"that process, though, is when"},{"speaker":"Ryan Eder","startTime":2089.8999999999996,"endTime":2093.8599999999997,"body":"I'm constantly looking for how"},{"speaker":"Ryan Eder","startTime":2093.8599999999997,"endTime":2098.48,"body":"to keep expanding. And I"},{"speaker":"Ryan Eder","startTime":2093.8599999999997,"endTime":2098.48,"body":"realized that we were successful"},{"speaker":"Ryan Eder","startTime":2098.48,"endTime":2101.27,"body":"in lowering the physical"},{"speaker":"Ryan Eder","startTime":2098.48,"endTime":2101.27,"body":"barriers and keeping people"},{"speaker":"Ryan Eder","startTime":2101.27,"endTime":2104.33,"body":"active and healthy, the original"},{"speaker":"Ryan Eder","startTime":2101.27,"endTime":2104.33,"body":"goal, the thesis, like, right,"},{"speaker":"Ryan Eder","startTime":2104.81,"endTime":2107.8399999999997,"body":"but then I started thinking"},{"speaker":"Ryan Eder","startTime":2104.81,"endTime":2107.8399999999997,"body":"like, what about the cognitive"},{"speaker":"Ryan Eder","startTime":2107.8399999999997,"endTime":2110.87,"body":"side? Now, now that you can do"},{"speaker":"Ryan Eder","startTime":2107.8399999999997,"endTime":2110.87,"body":"this? How do you know what to"},{"speaker":"Ryan Eder","startTime":2110.87,"endTime":2114.29,"body":"do? How much to do and keep"},{"speaker":"Ryan Eder","startTime":2110.87,"endTime":2114.29,"body":"track of things? And like, then"},{"speaker":"Ryan Eder","startTime":2114.29,"endTime":2117.68,"body":"that was the seed for the"},{"speaker":"Ryan Eder","startTime":2114.29,"endTime":2117.68,"body":"software that ultimately took"},{"speaker":"Ryan Eder","startTime":2117.68,"endTime":2119.54,"body":"the company to the to the next"},{"speaker":"Ryan Eder","startTime":2117.68,"endTime":2119.54,"body":"stage."},{"speaker":"Aaron Moncur","startTime":2120.12,"endTime":2123.39,"body":"So originally,"},{"speaker":"Aaron Moncur","startTime":2120.12,"endTime":2123.39,"body":"okay, we're gonna get to the"},{"speaker":"Aaron Moncur","startTime":2123.39,"endTime":2126.66,"body":"software in just a second. Let"},{"speaker":"Aaron Moncur","startTime":2123.39,"endTime":2126.66,"body":"me ask one more question along"},{"speaker":"Aaron Moncur","startTime":2126.66,"endTime":2131.94,"body":"the way here. I might have the"},{"speaker":"Aaron Moncur","startTime":2126.66,"endTime":2131.94,"body":"answer to this already. Maybe I"},{"speaker":"Aaron Moncur","startTime":2131.94,"endTime":2135.57,"body":"was going to ask you, how did"},{"speaker":"Aaron Moncur","startTime":2131.94,"endTime":2135.57,"body":"you communicate your vision to"},{"speaker":"Aaron Moncur","startTime":2135.57,"endTime":2139.92,"body":"PD for for this initial machine,"},{"speaker":"Aaron Moncur","startTime":2135.57,"endTime":2139.92,"body":"but you were like you were the"},{"speaker":"Aaron Moncur","startTime":2139.92,"endTime":2143.97,"body":"one there working on a driving"},{"speaker":"Aaron Moncur","startTime":2139.92,"endTime":2143.97,"body":"it. So communicating, it wasn't"},{"speaker":"Aaron Moncur","startTime":2143.97,"endTime":2146.49,"body":"really a problem, because you"},{"speaker":"Aaron Moncur","startTime":2143.97,"endTime":2146.49,"body":"were building it."},{"speaker":"Ryan Eder","startTime":2146.49,"endTime":2150.6,"body":"Right? I built it. I"},{"speaker":"Ryan Eder","startTime":2146.49,"endTime":2150.6,"body":"built it in Solid Works. And"},{"speaker":"Ryan Eder","startTime":2150.63,"endTime":2155.61,"body":"yeah, so like the I built the"},{"speaker":"Ryan Eder","startTime":2150.63,"endTime":2155.61,"body":"exterior. And then I worked with"},{"speaker":"Ryan Eder","startTime":2155.79,"endTime":2158.2799999999997,"body":"Jamison and engineering team"},{"speaker":"Ryan Eder","startTime":2155.79,"endTime":2158.2799999999997,"body":"that they would do the interior,"},{"speaker":"Ryan Eder","startTime":2158.2799999999997,"endTime":2160.62,"body":"we just go back and forth and be"},{"speaker":"Ryan Eder","startTime":2158.2799999999997,"endTime":2160.62,"body":"like, okay, here's what we get"},{"speaker":"Ryan Eder","startTime":2160.62,"endTime":2162.75,"body":"here. And I'm like, Okay, and"},{"speaker":"Ryan Eder","startTime":2160.62,"endTime":2162.75,"body":"now I want to I want to do this."},{"speaker":"Ryan Eder","startTime":2162.75,"endTime":2166.02,"body":"And so we would just basically"},{"speaker":"Ryan Eder","startTime":2162.75,"endTime":2166.02,"body":"build on each other's models"},{"speaker":"Ryan Eder","startTime":2166.0499999999997,"endTime":2168.72,"body":"until point you know, you start"},{"speaker":"Ryan Eder","startTime":2166.0499999999997,"endTime":2168.72,"body":"with sketches and all that to"},{"speaker":"Ryan Eder","startTime":2168.72,"endTime":2172.2599999999998,"body":"get the general idea, but then"},{"speaker":"Ryan Eder","startTime":2168.72,"endTime":2172.2599999999998,"body":"you would quickly go into CAD to"},{"speaker":"Ryan Eder","startTime":2172.2599999999998,"endTime":2175.11,"body":"start making it a reality."},{"speaker":"Ryan Eder","startTime":2172.2599999999998,"endTime":2175.11,"body":"That's so perfect."},{"speaker":"Aaron Moncur","startTime":2175.14,"endTime":2177.36,"body":"What a great"},{"speaker":"Aaron Moncur","startTime":2175.14,"endTime":2177.36,"body":"situation. That was awesome."},{"speaker":"Aaron Moncur","startTime":2177.36,"endTime":2181.38,"body":"Yeah, it was awesome. So it"},{"speaker":"Aaron Moncur","startTime":2177.36,"endTime":2181.38,"body":"started as as, you know, just a"},{"speaker":"Aaron Moncur","startTime":2181.38,"endTime":2183.87,"body":"mechanical I shouldn't say just,"},{"speaker":"Aaron Moncur","startTime":2181.38,"endTime":2183.87,"body":"I don't mean to minimize it. It"},{"speaker":"Aaron Moncur","startTime":2183.87,"endTime":2188.34,"body":"was a mechanical and beautiful"},{"speaker":"Aaron Moncur","startTime":2183.87,"endTime":2188.34,"body":"machine, and then it transformed"},{"speaker":"Aaron Moncur","startTime":2188.34,"endTime":2192.24,"body":"into software. What? talk about"},{"speaker":"Aaron Moncur","startTime":2188.34,"endTime":2192.24,"body":"that a little bit?"},{"speaker":"Ryan Eder","startTime":2192.36,"endTime":2195.33,"body":"Yeah. So it was"},{"speaker":"Ryan Eder","startTime":2192.36,"endTime":2195.33,"body":"through the lens of how do you"},{"speaker":"Ryan Eder","startTime":2195.36,"endTime":2198.84,"body":"know what to do and keep track"},{"speaker":"Ryan Eder","startTime":2195.36,"endTime":2198.84,"body":"of progress, right? And so like,"},{"speaker":"Ryan Eder","startTime":2198.84,"endTime":2201.5099999999998,"body":"we came back from that two week"},{"speaker":"Ryan Eder","startTime":2198.84,"endTime":2201.5099999999998,"body":"tour, and I was sitting there, I"},{"speaker":"Ryan Eder","startTime":2201.5099999999998,"endTime":2204.33,"body":"was like, man, I think there's"},{"speaker":"Ryan Eder","startTime":2201.5099999999998,"endTime":2204.33,"body":"an opportunity to have software,"},{"speaker":"Ryan Eder","startTime":2204.33,"endTime":2207.96,"body":"run it through this thing. Like"},{"speaker":"Ryan Eder","startTime":2204.33,"endTime":2207.96,"body":"to make this a smart machine. So"},{"speaker":"Ryan Eder","startTime":2207.96,"endTime":2211.41,"body":"it's not just Okay, yeah, you"},{"speaker":"Ryan Eder","startTime":2207.96,"endTime":2211.41,"body":"can use it, but it can guide you"},{"speaker":"Ryan Eder","startTime":2211.41,"endTime":2216.18,"body":"through programs, count your"},{"speaker":"Ryan Eder","startTime":2211.41,"endTime":2216.18,"body":"reps, build a profile of your"},{"speaker":"Ryan Eder","startTime":2216.18,"endTime":2219.09,"body":"movement, and the reports and"},{"speaker":"Ryan Eder","startTime":2216.18,"endTime":2219.09,"body":"all that kind of stuff. Like, I"},{"speaker":"Ryan Eder","startTime":2219.09,"endTime":2222.24,"body":"think I think there's an"},{"speaker":"Ryan Eder","startTime":2219.09,"endTime":2222.24,"body":"opportunity there. And so I"},{"speaker":"Ryan Eder","startTime":2222.24,"endTime":2224.58,"body":"started talking with a few"},{"speaker":"Ryan Eder","startTime":2222.24,"endTime":2224.58,"body":"folks, they were interested and"},{"speaker":"Ryan Eder","startTime":2224.58,"endTime":2226.83,"body":"we were able to raise the next"},{"speaker":"Ryan Eder","startTime":2224.58,"endTime":2226.83,"body":"round of funding to basically"},{"speaker":"Ryan Eder","startTime":2226.83,"endTime":2231.54,"body":"build the first smart machine"},{"speaker":"Ryan Eder","startTime":2226.83,"endTime":2231.54,"body":"and expand it into that. And"},{"speaker":"Ryan Eder","startTime":2231.54,"endTime":2236.2799999999997,"body":"like through that process, being"},{"speaker":"Ryan Eder","startTime":2231.54,"endTime":2236.2799999999997,"body":"a designer like to collaborate,"},{"speaker":"Ryan Eder","startTime":2236.34,"endTime":2239.13,"body":"right? So I was like, okay,"},{"speaker":"Ryan Eder","startTime":2236.34,"endTime":2239.13,"body":"we're talking about fitness,"},{"speaker":"Ryan Eder","startTime":2239.13,"endTime":2242.97,"body":"programming and like recording"},{"speaker":"Ryan Eder","startTime":2239.13,"endTime":2242.97,"body":"and all start talking to some"},{"speaker":"Ryan Eder","startTime":2242.97,"endTime":2247.2599999999998,"body":"trainers. Okay, now, let's start"},{"speaker":"Ryan Eder","startTime":2242.97,"endTime":2247.2599999999998,"body":"talking to some physical"},{"speaker":"Ryan Eder","startTime":2247.2599999999998,"endTime":2251.94,"body":"therapists. Okay, now, let's"},{"speaker":"Ryan Eder","startTime":2247.2599999999998,"endTime":2251.94,"body":"start talking to physicians. Oh,"},{"speaker":"Ryan Eder","startTime":2251.94,"endTime":2254.88,"body":"now let's start talking to"},{"speaker":"Ryan Eder","startTime":2251.94,"endTime":2254.88,"body":"payers, you start going down the"},{"speaker":"Ryan Eder","startTime":2254.88,"endTime":2257.94,"body":"chain right here, right? You're"},{"speaker":"Ryan Eder","startTime":2254.88,"endTime":2257.94,"body":"like, through that process of"},{"speaker":"Ryan Eder","startTime":2257.94,"endTime":2260.49,"body":"talking to me, like you're like,"},{"speaker":"Ryan Eder","startTime":2257.94,"endTime":2260.49,"body":"you realize you stumbled on"},{"speaker":"Ryan Eder","startTime":2260.49,"endTime":2264.69,"body":"something bigger? You're like,"},{"speaker":"Ryan Eder","startTime":2260.49,"endTime":2264.69,"body":"oh, whoa, like there's an"},{"speaker":"Ryan Eder","startTime":2264.69,"endTime":2269.31,"body":"opportunity to digitize physical"},{"speaker":"Ryan Eder","startTime":2264.69,"endTime":2269.31,"body":"therapy. And there's another"},{"speaker":"Ryan Eder","startTime":2269.31,"endTime":2272.49,"body":"barrier involved in this is not"},{"speaker":"Ryan Eder","startTime":2269.31,"endTime":2272.49,"body":"the physical and cognitive,"},{"speaker":"Ryan Eder","startTime":2272.49,"endTime":2275.7,"body":"there's like the administrative"},{"speaker":"Ryan Eder","startTime":2272.49,"endTime":2275.7,"body":"barrier. Oh, yeah. And you're"},{"speaker":"Ryan Eder","startTime":2275.7,"endTime":2279.45,"body":"like, Okay, there's a much"},{"speaker":"Ryan Eder","startTime":2275.7,"endTime":2279.45,"body":"bigger opportunity here. And"},{"speaker":"Ryan Eder","startTime":2279.45,"endTime":2284.58,"body":"then that's where the software"},{"speaker":"Ryan Eder","startTime":2279.45,"endTime":2284.58,"body":"basically blossomed into like a"},{"speaker":"Ryan Eder","startTime":2284.67,"endTime":2288.9,"body":"platform, right? A digital"},{"speaker":"Ryan Eder","startTime":2284.67,"endTime":2288.9,"body":"health platform. And then when"},{"speaker":"Ryan Eder","startTime":2288.9,"endTime":2292.56,"body":"you get to that point, then"},{"speaker":"Ryan Eder","startTime":2288.9,"endTime":2292.56,"body":"you're like, Okay, now this has"},{"speaker":"Ryan Eder","startTime":2292.56,"endTime":2295.2599999999998,"body":"to start thinking about"},{"speaker":"Ryan Eder","startTime":2292.56,"endTime":2295.2599999999998,"body":"operating in healthcare and what"},{"speaker":"Ryan Eder","startTime":2295.2599999999998,"endTime":2297.93,"body":"that means and what that"},{"speaker":"Ryan Eder","startTime":2295.2599999999998,"endTime":2297.93,"body":"software has to do. And that"},{"speaker":"Ryan Eder","startTime":2297.93,"endTime":2300.39,"body":"takes it to a whole different,"},{"speaker":"Ryan Eder","startTime":2297.93,"endTime":2300.39,"body":"different level."},{"speaker":"Aaron Moncur","startTime":2300.7799999999997,"endTime":2304.92,"body":"So if this point"},{"speaker":"Aaron Moncur","startTime":2300.7799999999997,"endTime":2304.92,"body":"is includes product, which is"},{"speaker":"Aaron Moncur","startTime":2304.95,"endTime":2308.49,"body":"basically software, is it it,"},{"speaker":"Aaron Moncur","startTime":2304.95,"endTime":2308.49,"body":"would it be accurate to say that"},{"speaker":"Aaron Moncur","startTime":2308.49,"endTime":2313.11,"body":"it is hardware or equipment"},{"speaker":"Aaron Moncur","startTime":2308.49,"endTime":2313.11,"body":"agnostic, and it kind of just"},{"speaker":"Aaron Moncur","startTime":2313.11,"endTime":2313.38,"body":"worked?"},{"speaker":"Ryan Eder","startTime":2313.41,"endTime":2317.19,"body":"Yeah, it wasn't like"},{"speaker":"Ryan Eder","startTime":2313.41,"endTime":2317.19,"body":"when I last started, it was all"},{"speaker":"Ryan Eder","startTime":2317.19,"endTime":2322.32,"body":"tied directly to our equipment."},{"speaker":"Ryan Eder","startTime":2317.19,"endTime":2322.32,"body":"So to that machine, so the when"},{"speaker":"Ryan Eder","startTime":2322.32,"endTime":2325.41,"body":"we first started, the machine"},{"speaker":"Ryan Eder","startTime":2322.32,"endTime":2325.41,"body":"was the only thing that received"},{"speaker":"Ryan Eder","startTime":2325.41,"endTime":2329.82,"body":"data and send data to the cloud,"},{"speaker":"Ryan Eder","startTime":2325.41,"endTime":2329.82,"body":"which we call include cloud. And"},{"speaker":"Ryan Eder","startTime":2329.85,"endTime":2334.92,"body":"so you know, it took a lot of"},{"speaker":"Ryan Eder","startTime":2329.85,"endTime":2334.92,"body":"time to get the machine ready"},{"speaker":"Ryan Eder","startTime":2334.92,"endTime":2340.56,"body":"for production. And to then also"},{"speaker":"Ryan Eder","startTime":2334.92,"endTime":2340.56,"body":"get the cloud ready to go into"},{"speaker":"Ryan Eder","startTime":2340.56,"endTime":2344.79,"body":"healthcare for I think of it"},{"speaker":"Ryan Eder","startTime":2340.56,"endTime":2344.79,"body":"risk assessments and security"},{"speaker":"Ryan Eder","startTime":2344.82,"endTime":2347.22,"body":"and all that kind of stuff you"},{"speaker":"Ryan Eder","startTime":2344.82,"endTime":2347.22,"body":"need, right. So it took years,"},{"speaker":"Ryan Eder","startTime":2348.0,"endTime":2349.17,"body":"years to do that"},{"speaker":"Ryan Eder","startTime":2349.92,"endTime":2354.06,"body":"Is the Access Strength Machine"},{"speaker":"Ryan Eder","startTime":2349.92,"endTime":2354.06,"body":"is are you still selling that or"},{"speaker":"Ryan Eder","startTime":2354.12,"endTime":2357.6,"body":"at this point is a really just"},{"speaker":"Ryan Eder","startTime":2354.12,"endTime":2357.6,"body":"software that you sell?"},{"speaker":"Ryan Eder","startTime":2357.93,"endTime":2364.11,"body":"So the we rebranded it to"},{"speaker":"Ryan Eder","startTime":2357.93,"endTime":2364.11,"body":"Include Strength, from the"},{"speaker":"Ryan Eder","startTime":2364.11,"endTime":2367.86,"body":"Access Strength, because what"},{"speaker":"Ryan Eder","startTime":2364.11,"endTime":2367.86,"body":"happened is when we got Include"},{"speaker":"Ryan Eder","startTime":2367.86,"endTime":2370.47,"body":"Strength out there, we got it"},{"speaker":"Ryan Eder","startTime":2367.86,"endTime":2370.47,"body":"out there and beginning of 18."},{"speaker":"Ryan Eder","startTime":2371.19,"endTime":2374.07,"body":"And we put it in like"},{"speaker":"Ryan Eder","startTime":2371.19,"endTime":2374.07,"body":"orthopedics and neuroscience,"},{"speaker":"Ryan Eder","startTime":2374.07,"endTime":2377.04,"body":"and pediatrics, long term care,"},{"speaker":"Ryan Eder","startTime":2374.07,"endTime":2377.04,"body":"and the government, like we got"},{"speaker":"Ryan Eder","startTime":2377.04,"endTime":2380.22,"body":"in all these different areas,"},{"speaker":"Ryan Eder","startTime":2377.04,"endTime":2380.22,"body":"and it was amazing. And they're"},{"speaker":"Ryan Eder","startTime":2380.22,"endTime":2384.84,"body":"all like, Okay, wow, we love the"},{"speaker":"Ryan Eder","startTime":2380.22,"endTime":2384.84,"body":"machine. This software has the"},{"speaker":"Ryan Eder","startTime":2384.84,"endTime":2390.24,"body":"potential to really impact"},{"speaker":"Ryan Eder","startTime":2384.84,"endTime":2390.24,"body":"things may go, but we're gonna"},{"speaker":"Ryan Eder","startTime":2390.24,"endTime":2395.25,"body":"need the software to live on"},{"speaker":"Ryan Eder","startTime":2390.24,"endTime":2395.25,"body":"more than one machine. I was"},{"speaker":"Ryan Eder","startTime":2395.25,"endTime":2396.45,"body":"like, yeah, that's fair."},{"speaker":"Aaron Moncur","startTime":2400.0,"endTime":2402.1,"body":"Was there a little"},{"speaker":"Aaron Moncur","startTime":2400.0,"endTime":2402.1,"body":"part of you that was like, oh,"},{"speaker":"Aaron Moncur","startTime":2402.13,"endTime":2404.86,"body":"all this work to get this it"},{"speaker":"Aaron Moncur","startTime":2402.13,"endTime":2404.86,"body":"because it's a beautiful"},{"speaker":"Aaron Moncur","startTime":2404.86,"endTime":2408.04,"body":"machine, all this work to get"},{"speaker":"Aaron Moncur","startTime":2404.86,"endTime":2408.04,"body":"the beautiful machine done. And"},{"speaker":"Aaron Moncur","startTime":2408.04,"endTime":2410.29,"body":"now people are like, that's"},{"speaker":"Aaron Moncur","startTime":2408.04,"endTime":2410.29,"body":"great but..."},{"speaker":"Ryan Eder","startTime":2411.19,"endTime":2413.89,"body":"Yes, and no, like,"},{"speaker":"Ryan Eder","startTime":2411.19,"endTime":2413.89,"body":"because it's like you saw you,"},{"speaker":"Ryan Eder","startTime":2413.95,"endTime":2417.16,"body":"again, going back to impact, you"},{"speaker":"Ryan Eder","startTime":2413.95,"endTime":2417.16,"body":"saw the ability to scale your"},{"speaker":"Ryan Eder","startTime":2417.16,"endTime":2420.2799999999997,"body":"impact more. Yeah. And you're"},{"speaker":"Ryan Eder","startTime":2417.16,"endTime":2420.2799999999997,"body":"like, Okay, you're right. Like,"},{"speaker":"Ryan Eder","startTime":2420.31,"endTime":2422.68,"body":"it's like, so we went to the"},{"speaker":"Ryan Eder","startTime":2420.31,"endTime":2422.68,"body":"thought process of like, you"},{"speaker":"Ryan Eder","startTime":2422.68,"endTime":2425.56,"body":"look around like a clinic and"},{"speaker":"Ryan Eder","startTime":2422.68,"endTime":2425.56,"body":"there's a lot of equipment. And"},{"speaker":"Ryan Eder","startTime":2425.56,"endTime":2428.11,"body":"you're like, Okay, it's not"},{"speaker":"Ryan Eder","startTime":2425.56,"endTime":2428.11,"body":"realistic for us to ask anyone"},{"speaker":"Ryan Eder","startTime":2428.11,"endTime":2430.99,"body":"to replace all their equipment"},{"speaker":"Ryan Eder","startTime":2428.11,"endTime":2430.99,"body":"for one. Yeah, for to making"},{"speaker":"Ryan Eder","startTime":2430.99,"endTime":2434.98,"body":"equipments really tough and"},{"speaker":"Ryan Eder","startTime":2430.99,"endTime":2434.98,"body":"really expensive. And so we're"},{"speaker":"Ryan Eder","startTime":2434.98,"endTime":2439.18,"body":"like, Well, we know how to"},{"speaker":"Ryan Eder","startTime":2434.98,"endTime":2439.18,"body":"digitize equipment. What if we"},{"speaker":"Ryan Eder","startTime":2439.18,"endTime":2442.39,"body":"could take the smarts out of"},{"speaker":"Ryan Eder","startTime":2439.18,"endTime":2442.39,"body":"includes strength and put it on"},{"speaker":"Ryan Eder","startTime":2442.39,"endTime":2446.56,"body":"other equipment. And so we then"},{"speaker":"Ryan Eder","startTime":2442.39,"endTime":2446.56,"body":"created essentially an IoT"},{"speaker":"Ryan Eder","startTime":2446.56,"endTime":2449.59,"body":"platform where we took the"},{"speaker":"Ryan Eder","startTime":2446.56,"endTime":2449.59,"body":"smarts of the machine and put it"},{"speaker":"Ryan Eder","startTime":2449.59,"endTime":2455.17,"body":"down into a sensor that we could"},{"speaker":"Ryan Eder","startTime":2449.59,"endTime":2455.17,"body":"then put on an existing piece of"},{"speaker":"Ryan Eder","startTime":2455.17,"endTime":2458.17,"body":"equipment and pair it to a"},{"speaker":"Ryan Eder","startTime":2455.17,"endTime":2458.17,"body":"tablet and give it breathe"},{"speaker":"Ryan Eder","startTime":2458.2,"endTime":2460.45,"body":"digital life into it and"},{"speaker":"Ryan Eder","startTime":2458.2,"endTime":2460.45,"body":"integrated into our cloud."},{"speaker":"Aaron Moncur","startTime":2461.38,"endTime":2465.94,"body":"So does this work"},{"speaker":"Aaron Moncur","startTime":2461.38,"endTime":2465.94,"body":"with multiple platforms of"},{"speaker":"Aaron Moncur","startTime":2466.12,"endTime":2471.4,"body":"fitness equipment now, I mean,"},{"speaker":"Aaron Moncur","startTime":2466.12,"endTime":2471.4,"body":"like milling machines and all"},{"speaker":"Aaron Moncur","startTime":2471.4,"endTime":2474.67,"body":"this stuff, mills and"},{"speaker":"Aaron Moncur","startTime":2471.4,"endTime":2474.67,"body":"ellipticals"},{"speaker":"Ryan Eder","startTime":2474.7599999999998,"endTime":2478.18,"body":"Cardio brand I mean,"},{"speaker":"Ryan Eder","startTime":2474.7599999999998,"endTime":2478.18,"body":"the first thing we digitized was"},{"speaker":"Ryan Eder","startTime":2478.18,"endTime":2482.44,"body":"the 20 year old leg press and an"},{"speaker":"Ryan Eder","startTime":2478.18,"endTime":2482.44,"body":"orthopedic clinic. And like"},{"speaker":"Ryan Eder","startTime":2482.44,"endTime":2484.87,"body":"mechanically the machine was"},{"speaker":"Ryan Eder","startTime":2482.44,"endTime":2484.87,"body":"sound it just didn't have"},{"speaker":"Ryan Eder","startTime":2484.87,"endTime":2490.0299999999997,"body":"digital smart. Right. So we were"},{"speaker":"Ryan Eder","startTime":2484.87,"endTime":2490.0299999999997,"body":"able to put a sensor in a kiosk"},{"speaker":"Ryan Eder","startTime":2490.0299999999997,"endTime":2492.04,"body":"with it and breathe digital life"},{"speaker":"Ryan Eder","startTime":2490.0299999999997,"endTime":2492.04,"body":"into it."},{"speaker":"Aaron Moncur","startTime":2492.73,"endTime":2494.86,"body":"How does that work"},{"speaker":"Aaron Moncur","startTime":2492.73,"endTime":2494.86,"body":"with the sensor? I mean, a"},{"speaker":"Aaron Moncur","startTime":2494.86,"endTime":2496.57,"body":"little bit of the technical"},{"speaker":"Aaron Moncur","startTime":2494.86,"endTime":2496.57,"body":"background."},{"speaker":"Ryan Eder","startTime":2496.7799999999997,"endTime":2499.9,"body":"Yeah. So I mean, the"},{"speaker":"Ryan Eder","startTime":2496.7799999999997,"endTime":2499.9,"body":"sensor is a collection of"},{"speaker":"Ryan Eder","startTime":2500.2,"endTime":2505.66,"body":"sensors, right? So you've got"},{"speaker":"Ryan Eder","startTime":2500.2,"endTime":2505.66,"body":"your measurement sensors, where"},{"speaker":"Ryan Eder","startTime":2505.66,"endTime":2508.39,"body":"you know, the typical, like"},{"speaker":"Ryan Eder","startTime":2505.66,"endTime":2508.39,"body":"accelerometers and gyros and all"},{"speaker":"Ryan Eder","startTime":2508.39,"endTime":2511.24,"body":"but there's also LIDAR and other"},{"speaker":"Ryan Eder","startTime":2508.39,"endTime":2511.24,"body":"different sensors involved in"},{"speaker":"Ryan Eder","startTime":2511.24,"endTime":2516.13,"body":"that. But then you have like the"},{"speaker":"Ryan Eder","startTime":2511.24,"endTime":2516.13,"body":"communication layer. And so"},{"speaker":"Ryan Eder","startTime":2516.79,"endTime":2520.33,"body":"bluetooth and NFC and, and plus,"},{"speaker":"Ryan Eder","startTime":2516.79,"endTime":2520.33,"body":"depending how you want to do"},{"speaker":"Ryan Eder","startTime":2520.33,"endTime":2522.82,"body":"things, so like, we basically"},{"speaker":"Ryan Eder","startTime":2520.33,"endTime":2522.82,"body":"created our own sensor that was"},{"speaker":"Ryan Eder","startTime":2522.82,"endTime":2526.0299999999997,"body":"able to measure everything we"},{"speaker":"Ryan Eder","startTime":2522.82,"endTime":2526.0299999999997,"body":"needed to measure, communicate"},{"speaker":"Ryan Eder","startTime":2526.0299999999997,"endTime":2529.09,"body":"every way we needed to"},{"speaker":"Ryan Eder","startTime":2526.0299999999997,"endTime":2529.09,"body":"communicate. And then also you"},{"speaker":"Ryan Eder","startTime":2529.09,"endTime":2533.08,"body":"get into the details of you"},{"speaker":"Ryan Eder","startTime":2529.09,"endTime":2533.08,"body":"know, battery. And you know, how"},{"speaker":"Ryan Eder","startTime":2533.08,"endTime":2535.45,"body":"long did How long did"},{"speaker":"Ryan Eder","startTime":2533.08,"endTime":2535.45,"body":"rechargeable I put in right that"},{"speaker":"Ryan Eder","startTime":2535.45,"endTime":2537.25,"body":"place, there's a whole bunch of"},{"speaker":"Ryan Eder","startTime":2535.45,"endTime":2537.25,"body":"stuff there that just"},{"speaker":"Ryan Eder","startTime":2537.25,"endTime":2540.04,"body":"operationally you need to do."},{"speaker":"Ryan Eder","startTime":2537.25,"endTime":2540.04,"body":"But it all comes down, there's a"},{"speaker":"Ryan Eder","startTime":2540.04,"endTime":2543.2799999999997,"body":"little sensor that you then you"},{"speaker":"Ryan Eder","startTime":2540.04,"endTime":2543.2799999999997,"body":"put on the machine and you do"},{"speaker":"Ryan Eder","startTime":2543.2799999999997,"endTime":2546.85,"body":"like a five minute calibration."},{"speaker":"Ryan Eder","startTime":2543.2799999999997,"endTime":2546.85,"body":"And then we would have it paired"},{"speaker":"Ryan Eder","startTime":2546.85,"endTime":2551.0499999999997,"body":"to a kiosk that houses the"},{"speaker":"Ryan Eder","startTime":2546.85,"endTime":2551.0499999999997,"body":"tablet. And so then it would"},{"speaker":"Ryan Eder","startTime":2551.0499999999997,"endTime":2554.35,"body":"feed that data to it and you"},{"speaker":"Ryan Eder","startTime":2551.0499999999997,"endTime":2554.35,"body":"would get your you know, your"},{"speaker":"Ryan Eder","startTime":2554.35,"endTime":2557.2599999999998,"body":"range of motion gauge and your"},{"speaker":"Ryan Eder","startTime":2554.35,"endTime":2557.2599999999998,"body":"rep counter and it would collect"},{"speaker":"Ryan Eder","startTime":2557.2599999999998,"endTime":2561.88,"body":"data on velocity force, power,"},{"speaker":"Ryan Eder","startTime":2557.2599999999998,"endTime":2561.88,"body":"tempo, all this information."},{"speaker":"Ryan Eder","startTime":2562.7799999999997,"endTime":2567.25,"body":"Just from you know, from a 25"},{"speaker":"Ryan Eder","startTime":2562.7799999999997,"endTime":2567.25,"body":"year old the lay press machine"},{"speaker":"Ryan Eder","startTime":2567.2799999999997,"endTime":2571.84,"body":"and cloud. It was really cool."},{"speaker":"Ryan Eder","startTime":2567.2799999999997,"endTime":2571.84,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":2571.87,"endTime":2575.35,"body":"So systems like"},{"speaker":"Aaron Moncur","startTime":2571.87,"endTime":2575.35,"body":"this are becoming more popular"},{"speaker":"Aaron Moncur","startTime":2575.35,"endTime":2579.19,"body":"these days. I know of Tonal I'm"},{"speaker":"Aaron Moncur","startTime":2575.35,"endTime":2579.19,"body":"sure you're aware of of them."},{"speaker":"Aaron Moncur","startTime":2579.25,"endTime":2582.2799999999997,"body":"And I feel like I saw another"},{"speaker":"Aaron Moncur","startTime":2579.25,"endTime":2582.2799999999997,"body":"one the other day anyway."},{"speaker":"Aaron Moncur","startTime":2582.2799999999997,"endTime":2586.0299999999997,"body":"They're they're becoming more"},{"speaker":"Aaron Moncur","startTime":2582.2799999999997,"endTime":2586.0299999999997,"body":"popular these days. Do you do"},{"speaker":"Aaron Moncur","startTime":2586.0299999999997,"endTime":2589.27,"body":"you have many direct"},{"speaker":"Aaron Moncur","startTime":2586.0299999999997,"endTime":2589.27,"body":"competitors? Or is your platform"},{"speaker":"Aaron Moncur","startTime":2589.2999999999997,"endTime":2594.37,"body":"so unique? Because it really is"},{"speaker":"Aaron Moncur","startTime":2589.2999999999997,"endTime":2594.37,"body":"hardware agnostic that you're"},{"speaker":"Aaron Moncur","startTime":2594.37,"endTime":2597.46,"body":"still unique enough that you"},{"speaker":"Aaron Moncur","startTime":2594.37,"endTime":2597.46,"body":"don't have any direct"},{"speaker":"Aaron Moncur","startTime":2597.46,"endTime":2598.06,"body":"competitors?"},{"speaker":"Ryan Eder","startTime":2598.09,"endTime":2600.0099999999998,"body":"Yeah, it's"},{"speaker":"Ryan Eder","startTime":2598.09,"endTime":2600.0099999999998,"body":"interesting because like I you"},{"speaker":"Ryan Eder","startTime":2600.0099999999998,"endTime":2604.87,"body":"know, we I love like the"},{"speaker":"Ryan Eder","startTime":2600.0099999999998,"endTime":2604.87,"body":"consumer connected fitness"},{"speaker":"Ryan Eder","startTime":2604.87,"endTime":2609.07,"body":"categories like Peloton, Tonal,"},{"speaker":"Ryan Eder","startTime":2604.87,"endTime":2609.07,"body":"Tempo, Mir, like, I mean, we"},{"speaker":"Ryan Eder","startTime":2609.07,"endTime":2612.25,"body":"have all of them, right? And"},{"speaker":"Ryan Eder","startTime":2609.07,"endTime":2612.25,"body":"like, I mean, they're made they"},{"speaker":"Ryan Eder","startTime":2612.25,"endTime":2615.07,"body":"do a really good job. And I"},{"speaker":"Ryan Eder","startTime":2612.25,"endTime":2615.07,"body":"think what's unique about us is"},{"speaker":"Ryan Eder","startTime":2615.07,"endTime":2618.16,"body":"that, you know, we're applying"},{"speaker":"Ryan Eder","startTime":2615.07,"endTime":2618.16,"body":"these kinds of technology to"},{"speaker":"Ryan Eder","startTime":2618.16,"endTime":2621.85,"body":"healthcare, which is a very"},{"speaker":"Ryan Eder","startTime":2618.16,"endTime":2621.85,"body":"different dynamic than it is,"},{"speaker":"Ryan Eder","startTime":2621.88,"endTime":2626.17,"body":"you know, to consumer at home"},{"speaker":"Ryan Eder","startTime":2621.88,"endTime":2626.17,"body":"fitness, right. And like, and"},{"speaker":"Ryan Eder","startTime":2626.17,"endTime":2629.08,"body":"then healthcare is just got a"},{"speaker":"Ryan Eder","startTime":2626.17,"endTime":2629.08,"body":"lot of different parameters, not"},{"speaker":"Ryan Eder","startTime":2629.08,"endTime":2632.11,"body":"just from the data and the"},{"speaker":"Ryan Eder","startTime":2629.08,"endTime":2632.11,"body":"security and all but the"},{"speaker":"Ryan Eder","startTime":2632.11,"endTime":2635.77,"body":"practical reality of like, you"},{"speaker":"Ryan Eder","startTime":2632.11,"endTime":2635.77,"body":"can't put a single expensive"},{"speaker":"Ryan Eder","startTime":2635.77,"endTime":2638.7999999999997,"body":"machine in there and let that"},{"speaker":"Ryan Eder","startTime":2635.77,"endTime":2638.7999999999997,"body":"solve the problem. We've learned"},{"speaker":"Ryan Eder","startTime":2638.7999999999997,"endTime":2642.31,"body":"that up through our way, right,"},{"speaker":"Ryan Eder","startTime":2638.7999999999997,"endTime":2642.31,"body":"like doing our own machine,"},{"speaker":"Ryan Eder","startTime":2642.34,"endTime":2646.27,"body":"right. So like, so like, you"},{"speaker":"Ryan Eder","startTime":2642.34,"endTime":2646.27,"body":"just realize, again, kind of"},{"speaker":"Ryan Eder","startTime":2646.27,"endTime":2650.83,"body":"like immersive is understanding"},{"speaker":"Ryan Eder","startTime":2646.27,"endTime":2650.83,"body":"the operational dynamics within"},{"speaker":"Ryan Eder","startTime":2650.83,"endTime":2654.5499999999997,"body":"these clinics, and what is"},{"speaker":"Ryan Eder","startTime":2650.83,"endTime":2654.5499999999997,"body":"needed to solve their problems"},{"speaker":"Ryan Eder","startTime":2654.5499999999997,"endTime":2657.7599999999998,"body":"versus, you know, what's needed"},{"speaker":"Ryan Eder","startTime":2654.5499999999997,"endTime":2657.7599999999998,"body":"to solve consumer connected"},{"speaker":"Ryan Eder","startTime":2657.7599999999998,"endTime":2660.94,"body":"fitness problems? Yeah. But"},{"speaker":"Ryan Eder","startTime":2657.7599999999998,"endTime":2660.94,"body":"there's a lot of cross"},{"speaker":"Ryan Eder","startTime":2660.94,"endTime":2662.89,"body":"reference, because what they do"},{"speaker":"Ryan Eder","startTime":2660.94,"endTime":2662.89,"body":"is like really engaging"},{"speaker":"Ryan Eder","startTime":2662.89,"endTime":2665.35,"body":"experiences, and there's, you"},{"speaker":"Ryan Eder","startTime":2662.89,"endTime":2665.35,"body":"know, the consumerization of"},{"speaker":"Ryan Eder","startTime":2665.35,"endTime":2668.02,"body":"healthcare where, you know,"},{"speaker":"Ryan Eder","startTime":2665.35,"endTime":2668.02,"body":"there are elements that they"},{"speaker":"Ryan Eder","startTime":2668.02,"endTime":2671.74,"body":"provide, that can be applied in"},{"speaker":"Ryan Eder","startTime":2668.02,"endTime":2671.74,"body":"different ways."},{"speaker":"Aaron Moncur","startTime":2672.2799999999997,"endTime":2675.0099999999998,"body":"What were what"},{"speaker":"Aaron Moncur","startTime":2672.2799999999997,"endTime":2675.0099999999998,"body":"have been some of the problems"},{"speaker":"Aaron Moncur","startTime":2675.0099999999998,"endTime":2678.34,"body":"that you've encountered along"},{"speaker":"Aaron Moncur","startTime":2675.0099999999998,"endTime":2678.34,"body":"the way that that were just"},{"speaker":"Aaron Moncur","startTime":2678.37,"endTime":2681.58,"body":"really surprising to you. I"},{"speaker":"Aaron Moncur","startTime":2678.37,"endTime":2681.58,"body":"mean, we all know that building"},{"speaker":"Aaron Moncur","startTime":2681.58,"endTime":2683.83,"body":"a business, you're going to"},{"speaker":"Aaron Moncur","startTime":2681.58,"endTime":2683.83,"body":"encounter trouble and surprises"},{"speaker":"Aaron Moncur","startTime":2683.83,"endTime":2687.0099999999998,"body":"and frustrations. But what are"},{"speaker":"Aaron Moncur","startTime":2683.83,"endTime":2687.0099999999998,"body":"what were a few of them, that"},{"speaker":"Aaron Moncur","startTime":2687.04,"endTime":2689.68,"body":"just kind of blew you away? I"},{"speaker":"Aaron Moncur","startTime":2687.04,"endTime":2689.68,"body":"never saw that one coming."},{"speaker":"Ryan Eder","startTime":2689.7999999999997,"endTime":2694.15,"body":"But yeah, you know, I"},{"speaker":"Ryan Eder","startTime":2689.7999999999997,"endTime":2694.15,"body":"think it's the it's the nuances"},{"speaker":"Ryan Eder","startTime":2694.24,"endTime":2699.37,"body":"of care delivery, for physical"},{"speaker":"Ryan Eder","startTime":2694.24,"endTime":2699.37,"body":"therapists, and how much every"},{"speaker":"Ryan Eder","startTime":2699.37,"endTime":2704.32,"body":"click matters. And every touch"},{"speaker":"Ryan Eder","startTime":2699.37,"endTime":2704.32,"body":"matters. So like, you'll sit"},{"speaker":"Ryan Eder","startTime":2704.32,"endTime":2706.54,"body":"there and you'll think in the"},{"speaker":"Ryan Eder","startTime":2704.32,"endTime":2706.54,"body":"studio of like designing his"},{"speaker":"Ryan Eder","startTime":2706.54,"endTime":2709.18,"body":"experience, and oh, okay, like"},{"speaker":"Ryan Eder","startTime":2706.54,"endTime":2709.18,"body":"you'll create, you'll create"},{"speaker":"Ryan Eder","startTime":2709.18,"endTime":2712.27,"body":"these programs. And this is how"},{"speaker":"Ryan Eder","startTime":2709.18,"endTime":2712.27,"body":"you guide and like all that kind"},{"speaker":"Ryan Eder","startTime":2712.27,"endTime":2716.29,"body":"of stuff. And then you realize,"},{"speaker":"Ryan Eder","startTime":2712.27,"endTime":2716.29,"body":"for this technology to fold into"},{"speaker":"Ryan Eder","startTime":2716.29,"endTime":2719.56,"body":"these day to day operations,"},{"speaker":"Ryan Eder","startTime":2716.29,"endTime":2719.56,"body":"where their day to day is very"},{"speaker":"Ryan Eder","startTime":2719.56,"endTime":2722.62,"body":"intense of the patients they see"},{"speaker":"Ryan Eder","startTime":2719.56,"endTime":2722.62,"body":"and how quickly they gotta go"},{"speaker":"Ryan Eder","startTime":2722.62,"endTime":2725.65,"body":"and document that, like, they"},{"speaker":"Ryan Eder","startTime":2722.62,"endTime":2725.65,"body":"don't have time to learn"},{"speaker":"Ryan Eder","startTime":2725.65,"endTime":2729.1,"body":"something new. They don't have"},{"speaker":"Ryan Eder","startTime":2725.65,"endTime":2729.1,"body":"time. Like, there could be a"},{"speaker":"Ryan Eder","startTime":2729.13,"endTime":2732.04,"body":"difference with like six clicks"},{"speaker":"Ryan Eder","startTime":2729.13,"endTime":2732.04,"body":"or two clicks would be like,"},{"speaker":"Ryan Eder","startTime":2732.07,"endTime":2735.79,"body":"well, I'm going to use it or"},{"speaker":"Ryan Eder","startTime":2732.07,"endTime":2735.79,"body":"not. Right, just flat out. And,"},{"speaker":"Ryan Eder","startTime":2735.88,"endTime":2741.07,"body":"and just so how seamless and"},{"speaker":"Ryan Eder","startTime":2735.88,"endTime":2741.07,"body":"efficient you need it to be. And"},{"speaker":"Ryan Eder","startTime":2741.07,"endTime":2744.79,"body":"really thinking about it through"},{"speaker":"Ryan Eder","startTime":2741.07,"endTime":2744.79,"body":"the lens of workflows versus"},{"speaker":"Ryan Eder","startTime":2744.79,"endTime":2748.93,"body":"just the product experience."},{"speaker":"Ryan Eder","startTime":2744.79,"endTime":2748.93,"body":"That was probably the most eye"},{"speaker":"Ryan Eder","startTime":2748.93,"endTime":2751.81,"body":"opening thing when we first got"},{"speaker":"Ryan Eder","startTime":2748.93,"endTime":2751.81,"body":"the the software out there."},{"speaker":"Aaron Moncur","startTime":2752.17,"endTime":2755.7999999999997,"body":"Interesting."},{"speaker":"Aaron Moncur","startTime":2752.17,"endTime":2755.7999999999997,"body":"Interesting. All right. Well, I"},{"speaker":"Aaron Moncur","startTime":2755.7999999999997,"endTime":2760.0,"body":"think we'll, we'll wrap it up"},{"speaker":"Aaron Moncur","startTime":2755.7999999999997,"endTime":2760.0,"body":"here in just a second. Is there"},{"speaker":"Aaron Moncur","startTime":2760.0,"endTime":2763.57,"body":"anything else that we haven't"},{"speaker":"Aaron Moncur","startTime":2760.0,"endTime":2763.57,"body":"talked about that we should"},{"speaker":"Aaron Moncur","startTime":2763.57,"endTime":2763.9,"body":"have?"},{"speaker":"Ryan Eder","startTime":2765.66,"endTime":2773.19,"body":"Um, you know, I think"},{"speaker":"Ryan Eder","startTime":2765.66,"endTime":2773.19,"body":"it's, as we think about where,"},{"speaker":"Ryan Eder","startTime":2773.22,"endTime":2777.18,"body":"you know, our technology goes, I"},{"speaker":"Ryan Eder","startTime":2773.22,"endTime":2777.18,"body":"think there's also like we"},{"speaker":"Ryan Eder","startTime":2777.18,"endTime":2779.91,"body":"announced at the end of 19, and"},{"speaker":"Ryan Eder","startTime":2777.18,"endTime":2779.91,"body":"we started working with"},{"speaker":"Ryan Eder","startTime":2779.91,"endTime":2785.16,"body":"Cincinnati Children's and"},{"speaker":"Ryan Eder","startTime":2779.91,"endTime":2785.16,"body":"getting into movement correction"},{"speaker":"Ryan Eder","startTime":2785.19,"endTime":2789.15,"body":"and beyond. On equipment, and"},{"speaker":"Ryan Eder","startTime":2785.19,"endTime":2789.15,"body":"being able to pull data from"},{"speaker":"Ryan Eder","startTime":2789.18,"endTime":2793.17,"body":"from movement in general. And I"},{"speaker":"Ryan Eder","startTime":2789.18,"endTime":2793.17,"body":"think there's there's a lot of"},{"speaker":"Ryan Eder","startTime":2793.17,"endTime":2795.0,"body":"interesting opportunity of"},{"speaker":"Ryan Eder","startTime":2793.17,"endTime":2795.0,"body":"what's happening out here in the"},{"speaker":"Ryan Eder","startTime":2795.0,"endTime":2799.62,"body":"musculoskeletal space, and how"},{"speaker":"Ryan Eder","startTime":2795.0,"endTime":2799.62,"body":"that continued mission of"},{"speaker":"Ryan Eder","startTime":2799.65,"endTime":2802.56,"body":"lowering the barriers that keep"},{"speaker":"Ryan Eder","startTime":2799.65,"endTime":2802.56,"body":"people active and healthy just"},{"speaker":"Ryan Eder","startTime":2803.13,"endTime":2808.17,"body":"continues to expand. And really,"},{"speaker":"Ryan Eder","startTime":2803.13,"endTime":2808.17,"body":"kind of at the end, at the end"},{"speaker":"Ryan Eder","startTime":2808.17,"endTime":2813.84,"body":"of the day, it's just all about"},{"speaker":"Ryan Eder","startTime":2808.17,"endTime":2813.84,"body":"collaboration. And, you know,"},{"speaker":"Ryan Eder","startTime":2813.84,"endTime":2816.93,"body":"this relentless empathy, right,"},{"speaker":"Ryan Eder","startTime":2813.84,"endTime":2816.93,"body":"this that theme that's"},{"speaker":"Ryan Eder","startTime":2816.93,"endTime":2818.49,"body":"constantly woven through"},{"speaker":"Ryan Eder","startTime":2816.93,"endTime":2818.49,"body":"everything I do."},{"speaker":"Ryan Eder","startTime":2820.35,"endTime":2823.41,"body":"Yeah, we're excited about what's"},{"speaker":"Ryan Eder","startTime":2820.35,"endTime":2823.41,"body":"what's to come for us. And"},{"speaker":"Ryan Eder","startTime":2823.71,"endTime":2826.5299999999997,"body":"what's, you know, we've got a"},{"speaker":"Ryan Eder","startTime":2823.71,"endTime":2826.5299999999997,"body":"lot of we got a new product that"},{"speaker":"Ryan Eder","startTime":2826.5299999999997,"endTime":2829.98,"body":"we're really excited about. And"},{"speaker":"Ryan Eder","startTime":2826.5299999999997,"endTime":2829.98,"body":"hopefully we'll be able to share"},{"speaker":"Ryan Eder","startTime":2829.98,"endTime":2832.62,"body":"more of it soon. But there's a"},{"speaker":"Ryan Eder","startTime":2829.98,"endTime":2832.62,"body":"lot more common."},{"speaker":"Aaron Moncur","startTime":2833.41,"endTime":2836.65,"body":"Exciting. I can't"},{"speaker":"Aaron Moncur","startTime":2833.41,"endTime":2836.65,"body":"wait to see what's next. You"},{"speaker":"Aaron Moncur","startTime":2836.65,"endTime":2840.61,"body":"mentioned how healthcare is"},{"speaker":"Aaron Moncur","startTime":2836.65,"endTime":2840.61,"body":"becoming, not healthcare, I"},{"speaker":"Aaron Moncur","startTime":2840.61,"endTime":2843.79,"body":"guess fitness. Exercise is"},{"speaker":"Aaron Moncur","startTime":2840.61,"endTime":2843.79,"body":"becoming more and more"},{"speaker":"Aaron Moncur","startTime":2843.79,"endTime":2847.36,"body":"accessible to more people,"},{"speaker":"Aaron Moncur","startTime":2843.79,"endTime":2847.36,"body":"thanks to companies like yours."},{"speaker":"Aaron Moncur","startTime":2847.72,"endTime":2852.52,"body":"I have been using Apple fitness"},{"speaker":"Aaron Moncur","startTime":2847.72,"endTime":2852.52,"body":"plus recently, right? Yeah, just"},{"speaker":"Aaron Moncur","startTime":2852.52,"endTime":2855.7,"body":"launched that like five or six"},{"speaker":"Aaron Moncur","startTime":2852.52,"endTime":2855.7,"body":"weeks ago. And I love it. It's"},{"speaker":"Aaron Moncur","startTime":2855.7,"endTime":2859.5099999999998,"body":"been it's been great. I always"},{"speaker":"Aaron Moncur","startTime":2855.7,"endTime":2859.5099999999998,"body":"thought of having a trainer as"},{"speaker":"Aaron Moncur","startTime":2859.5099999999998,"endTime":2864.82,"body":"being kind of, what's the word"},{"speaker":"Aaron Moncur","startTime":2859.5099999999998,"endTime":2864.82,"body":"like bougie? Or, like, preppy or"},{"speaker":"Aaron Moncur","startTime":2864.82,"endTime":2867.52,"body":"something like really? I don't I"},{"speaker":"Aaron Moncur","startTime":2864.82,"endTime":2867.52,"body":"do I need a trainer to tell me"},{"speaker":"Aaron Moncur","startTime":2867.52,"endTime":2870.31,"body":"what to do. But honestly, it's"},{"speaker":"Aaron Moncur","startTime":2867.52,"endTime":2870.31,"body":"been it's been great having that"},{"speaker":"Aaron Moncur","startTime":2870.34,"endTime":2874.36,"body":"like that feedback, right?"},{"speaker":"Aaron Moncur","startTime":2870.34,"endTime":2874.36,"body":"Someone giving you instruction"},{"speaker":"Aaron Moncur","startTime":2874.36,"endTime":2878.08,"body":"on how to do it. So I can see"},{"speaker":"Aaron Moncur","startTime":2874.36,"endTime":2878.08,"body":"the value in a technology like"},{"speaker":"Aaron Moncur","startTime":2878.08,"endTime":2881.08,"body":"yours, where you're getting"},{"speaker":"Aaron Moncur","startTime":2878.08,"endTime":2881.08,"body":"feedback actively, and it is"},{"speaker":"Aaron Moncur","startTime":2881.08,"endTime":2885.97,"body":"motivating to see that. Where am"},{"speaker":"Aaron Moncur","startTime":2881.08,"endTime":2885.97,"body":"I going with this? I had a"},{"speaker":"Aaron Moncur","startTime":2885.97,"endTime":2891.19,"body":"question in mind. Oh, I know"},{"speaker":"Aaron Moncur","startTime":2885.97,"endTime":2891.19,"body":"where I was going. Is include"},{"speaker":"Aaron Moncur","startTime":2891.19,"endTime":2895.63,"body":"health product? Is it only"},{"speaker":"Aaron Moncur","startTime":2891.19,"endTime":2895.63,"body":"available for purchase to like"},{"speaker":"Aaron Moncur","startTime":2895.63,"endTime":2899.47,"body":"organizations right now? Or can"},{"speaker":"Aaron Moncur","startTime":2895.63,"endTime":2899.47,"body":"individuals buy it as well?"},{"speaker":"Ryan Eder","startTime":2899.73,"endTime":2901.92,"body":"Yeah, we are. We"},{"speaker":"Ryan Eder","startTime":2899.73,"endTime":2901.92,"body":"don't offer it as a direct to"},{"speaker":"Ryan Eder","startTime":2901.95,"endTime":2905.97,"body":"consumer at this point. And so"},{"speaker":"Ryan Eder","startTime":2901.95,"endTime":2905.97,"body":"we are we are focused on going"},{"speaker":"Ryan Eder","startTime":2905.97,"endTime":2909.72,"body":"through organizations and"},{"speaker":"Ryan Eder","startTime":2905.97,"endTime":2909.72,"body":"providers. But you know, it is"},{"speaker":"Ryan Eder","startTime":2909.72,"endTime":2914.61,"body":"interesting to see just the"},{"speaker":"Ryan Eder","startTime":2909.72,"endTime":2914.61,"body":"continued expansion of you know,"},{"speaker":"Ryan Eder","startTime":2914.64,"endTime":2919.02,"body":"connected fitness and, you know,"},{"speaker":"Ryan Eder","startTime":2914.64,"endTime":2919.02,"body":"consumers and how that continues"},{"speaker":"Ryan Eder","startTime":2919.02,"endTime":2923.16,"body":"to grow and where unique"},{"speaker":"Ryan Eder","startTime":2919.02,"endTime":2923.16,"body":"whitespaces are in the market."},{"speaker":"Ryan Eder","startTime":2923.16,"endTime":2925.95,"body":"So we're always keeping an eye"},{"speaker":"Ryan Eder","startTime":2923.16,"endTime":2925.95,"body":"on that and seeing exploring"},{"speaker":"Ryan Eder","startTime":2926.4,"endTime":2927.54,"body":"future opportunities."},{"speaker":"Aaron Moncur","startTime":2928.0499999999997,"endTime":2931.17,"body":"Very cool. Well,"},{"speaker":"Aaron Moncur","startTime":2928.0499999999997,"endTime":2931.17,"body":"last thing I'm going to share,"},{"speaker":"Aaron Moncur","startTime":2931.32,"endTime":2934.65,"body":"for the first time today, I was"},{"speaker":"Aaron Moncur","startTime":2931.32,"endTime":2934.65,"body":"able to touch my toes. And that"},{"speaker":"Aaron Moncur","startTime":2934.65,"endTime":2935.67,"body":"was a big goal for me."},{"speaker":"Ryan Eder","startTime":2935.88,"endTime":2936.54,"body":"Congrats."},{"speaker":"Aaron Moncur","startTime":2939.81,"endTime":2942.0299999999997,"body":"Took me like six"},{"speaker":"Aaron Moncur","startTime":2939.81,"endTime":2942.0299999999997,"body":"weeks to get to that point."},{"speaker":"Ryan Eder","startTime":2942.6,"endTime":2946.17,"body":"That can be tough. I"},{"speaker":"Ryan Eder","startTime":2942.6,"endTime":2946.17,"body":"don't think I can do it. So"},{"speaker":"Ryan Eder","startTime":2946.17,"endTime":2947.07,"body":"congrats."},{"speaker":"Aaron Moncur","startTime":2948.84,"endTime":2950.7599999999998,"body":"I told my team"},{"speaker":"Aaron Moncur","startTime":2948.84,"endTime":2950.7599999999998,"body":"this morning. Like, guys, guess"},{"speaker":"Aaron Moncur","startTime":2950.7599999999998,"endTime":2956.7,"body":"what, guess what I did today."},{"speaker":"Aaron Moncur","startTime":2950.7599999999998,"endTime":2956.7,"body":"But fitness is a big thing. It's"},{"speaker":"Aaron Moncur","startTime":2956.7,"endTime":2957.6,"body":"important out there is."},{"speaker":"Ryan Eder","startTime":2957.84,"endTime":2958.35,"body":"It is, it is."},{"speaker":"Aaron Moncur","startTime":2958.74,"endTime":2960.87,"body":"Well, Ryan, how"},{"speaker":"Aaron Moncur","startTime":2958.74,"endTime":2960.87,"body":"can people get ahold of you?"},{"speaker":"Ryan Eder","startTime":2962.0,"endTime":2964.04,"body":"Yeah, a couple ways."},{"speaker":"Ryan Eder","startTime":2962.0,"endTime":2964.04,"body":"I mean, you can go to our site"},{"speaker":"Ryan Eder","startTime":2964.07,"endTime":2967.64,"body":"includehealth.com, and there's"},{"speaker":"Ryan Eder","startTime":2964.07,"endTime":2967.64,"body":"little entry field there that"},{"speaker":"Ryan Eder","startTime":2967.64,"endTime":2970.91,"body":"I'll come in to the team. And"},{"speaker":"Ryan Eder","startTime":2967.64,"endTime":2970.91,"body":"you can talk to us that way. I'm"},{"speaker":"Ryan Eder","startTime":2970.91,"endTime":2975.92,"body":"on LinkedIn. We're also on"},{"speaker":"Ryan Eder","startTime":2970.91,"endTime":2975.92,"body":"Twitter. And you can give me a"},{"speaker":"Ryan Eder","startTime":2975.92,"endTime":2978.23,"body":"shout just at"},{"speaker":"Ryan Eder","startTime":2975.92,"endTime":2978.23,"body":"ryan.eder@includehealth.com as"},{"speaker":"Ryan Eder","startTime":2978.23,"endTime":2983.21,"body":"well. So so again, we're always"},{"speaker":"Ryan Eder","startTime":2978.23,"endTime":2983.21,"body":"about connecting, collaborating"},{"speaker":"Ryan Eder","startTime":2983.21,"endTime":2983.87,"body":"and expanding."},{"speaker":"Aaron Moncur","startTime":2984.08,"endTime":2988.82,"body":"Awesome. Love it,"},{"speaker":"Aaron Moncur","startTime":2984.08,"endTime":2988.82,"body":"Ryan. This has been really kind"},{"speaker":"Aaron Moncur","startTime":2988.82,"endTime":2992.81,"body":"of an inspirational story, just"},{"speaker":"Aaron Moncur","startTime":2988.82,"endTime":2992.81,"body":"hearing you talk about all this,"},{"speaker":"Aaron Moncur","startTime":2992.81,"endTime":2995.63,"body":"like, where you started and"},{"speaker":"Aaron Moncur","startTime":2992.81,"endTime":2995.63,"body":"where you are now. Very, very"},{"speaker":"Aaron Moncur","startTime":2995.63,"endTime":2999.11,"body":"cool. So thank you so much for"},{"speaker":"Aaron Moncur","startTime":2995.63,"endTime":2999.11,"body":"for spending some time with us"},{"speaker":"Aaron Moncur","startTime":2999.11,"endTime":3000.13,"body":"today and sharing your story."},{"speaker":"Ryan Eder","startTime":3000.16,"endTime":3002.02,"body":"No, absolutely."},{"speaker":"Ryan Eder","startTime":3000.16,"endTime":3002.02,"body":"Again, thanks for having me."},{"speaker":"Aaron Moncur","startTime":3005.95,"endTime":3009.43,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3005.95,"endTime":3009.43,"body":"founder of Pipeline Design and"},{"speaker":"Aaron Moncur","startTime":3009.43,"endTime":3012.43,"body":"Engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3009.43,"endTime":3012.43,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3012.43,"endTime":3015.97,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3012.43,"endTime":3015.97,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3016.0,"endTime":3019.75,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3016.0,"endTime":3019.75,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3019.7799999999997,"endTime":3023.77,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3019.7799999999997,"endTime":3023.77,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":3023.77,"endTime":3026.83,"body":"teampipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3023.77,"endTime":3026.83,"body":"listening."}]}