{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.0,"endTime":2.04,"body":"Hello dear"},{"speaker":"Aaron Moncur","startTime":0.0,"endTime":2.04,"body":"listener, we are looking to add"},{"speaker":"Aaron Moncur","startTime":2.07,"endTime":3.42,"body":"a new member to our engineering"},{"speaker":"Aaron Moncur","startTime":2.07,"endTime":3.42,"body":"team again. Ideally, we're"},{"speaker":"Aaron Moncur","startTime":3.42,"endTime":5.34,"body":"looking for a Senior Level"},{"speaker":"Aaron Moncur","startTime":3.42,"endTime":5.34,"body":"Mechanical Design Engineer in"},{"speaker":"Aaron Moncur","startTime":5.34,"endTime":7.32,"body":"the Phoenix area who has"},{"speaker":"Aaron Moncur","startTime":5.34,"endTime":7.32,"body":"experienced designing custom"},{"speaker":"Aaron Moncur","startTime":7.32,"endTime":10.62,"body":"automated machines, equipment"},{"speaker":"Aaron Moncur","startTime":7.32,"endTime":10.62,"body":"and test fixtures. Also, having"},{"speaker":"Aaron Moncur","startTime":10.62,"endTime":13.17,"body":"working experience with controls"},{"speaker":"Aaron Moncur","startTime":10.62,"endTime":13.17,"body":"and system integration would be"},{"speaker":"Aaron Moncur","startTime":13.17,"endTime":16.2,"body":"a big plus. If you'd like to"},{"speaker":"Aaron Moncur","startTime":13.17,"endTime":16.2,"body":"apply or suggest someone, please"},{"speaker":"Aaron Moncur","startTime":16.23,"endTime":18.42,"body":"email us at"},{"speaker":"Aaron Moncur","startTime":16.23,"endTime":18.42,"body":"info@teampipeline.us."},{"speaker":"Phnam Bagley","startTime":18.42,"endTime":21.69,"body":"The Being an"},{"speaker":"Phnam Bagley","startTime":18.42,"endTime":21.69,"body":"Engineer Podcast is a repository"},{"speaker":"Phnam Bagley","startTime":21.69,"endTime":24.78,"body":"for industry knowledge and a"},{"speaker":"Phnam Bagley","startTime":21.69,"endTime":24.78,"body":"tool through which engineers"},{"speaker":"Phnam Bagley","startTime":24.78,"endTime":27.39,"body":"learn about and connect with"},{"speaker":"Phnam Bagley","startTime":24.78,"endTime":27.39,"body":"relevant companies,"},{"speaker":"Phnam Bagley","startTime":27.42,"endTime":32.34,"body":"technologies, people resources"},{"speaker":"Phnam Bagley","startTime":27.42,"endTime":32.34,"body":"and opportunities. Enjoy the"},{"speaker":"Phnam Bagley","startTime":28.41,"endTime":32.731,"body":"I always walk in a room with no"},{"speaker":"Phnam Bagley","startTime":28.41,"endTime":32.731,"body":"assumptions. I might have some"},{"speaker":"Phnam Bagley","startTime":32.34,"endTime":38.25,"body":"show."},{"speaker":"Phnam Bagley","startTime":32.801,"endTime":37.053,"body":"experience of you know how to"},{"speaker":"Phnam Bagley","startTime":32.801,"endTime":37.053,"body":"design for the head or you know"},{"speaker":"Phnam Bagley","startTime":37.123,"endTime":41.235,"body":"what astronauts might need and"},{"speaker":"Phnam Bagley","startTime":37.123,"endTime":41.235,"body":"all that and now we'll bring"},{"speaker":"Phnam Bagley","startTime":41.305,"endTime":45.0,"body":"that on later when I entered the"},{"speaker":"Phnam Bagley","startTime":41.305,"endTime":45.0,"body":"room I knew nothing."},{"speaker":"Aaron Moncur","startTime":76.02,"endTime":78.72,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":76.02,"endTime":78.72,"body":"to another episode of The Being"},{"speaker":"Aaron Moncur","startTime":78.72,"endTime":84.21,"body":"an Engineer Podcast. Our guest"},{"speaker":"Aaron Moncur","startTime":78.72,"endTime":84.21,"body":"today is Phnam Bagley, who is an"},{"speaker":"Aaron Moncur","startTime":84.54,"endTime":88.5,"body":"ndustrial designer and aerospace"},{"speaker":"Aaron Moncur","startTime":84.54,"endTime":88.5,"body":"architect based in Los Angeles."},{"speaker":"Aaron Moncur","startTime":89.04,"endTime":92.49,"body":"She has spent 20 years designing"},{"speaker":"Aaron Moncur","startTime":89.04,"endTime":92.49,"body":"the future of many industries"},{"speaker":"Aaron Moncur","startTime":92.49,"endTime":97.53,"body":"including consumer electronics,"},{"speaker":"Aaron Moncur","startTime":92.49,"endTime":97.53,"body":"biotech, education, wearables,"},{"speaker":"Aaron Moncur","startTime":97.56,"endTime":101.97,"body":"luxury goods and safety. And she"},{"speaker":"Aaron Moncur","startTime":97.56,"endTime":101.97,"body":"is also the co-founder of the"},{"speaker":"Aaron Moncur","startTime":101.97,"endTime":105.87,"body":"design consultancy Nonfiction,"},{"speaker":"Aaron Moncur","startTime":101.97,"endTime":105.87,"body":"where they turn science fiction"},{"speaker":"Aaron Moncur","startTime":106.11,"endTime":109.71,"body":"into reality. Phnam, thank you"},{"speaker":"Aaron Moncur","startTime":106.11,"endTime":109.71,"body":"so much for joining us today."},{"speaker":"Phnam Bagley","startTime":110.49,"endTime":113.22,"body":"Thanks, Aaron."},{"speaker":"Phnam Bagley","startTime":110.49,"endTime":113.22,"body":"Thanks for for inviting me. Just"},{"speaker":"Phnam Bagley","startTime":113.22,"endTime":115.47,"body":"gents, one note about what you"},{"speaker":"Phnam Bagley","startTime":113.22,"endTime":115.47,"body":"just said. I'm actually based in"},{"speaker":"Phnam Bagley","startTime":115.47,"endTime":116.43,"body":"San Francisco."},{"speaker":"Aaron Moncur","startTime":116.64,"endTime":120.03,"body":"Oh, San Francisco."},{"speaker":"Aaron Moncur","startTime":116.64,"endTime":120.03,"body":"Thank you for correcting that, I"},{"speaker":"Aaron Moncur","startTime":120.03,"endTime":120.78,"body":"appreciate it."},{"speaker":"Phnam Bagley","startTime":121.08,"endTime":123.72,"body":"No problem. Lesson"},{"speaker":"Phnam Bagley","startTime":121.08,"endTime":123.72,"body":"here, but it's still pretty."},{"speaker":"Aaron Moncur","startTime":124.17,"endTime":126.99,"body":"Yeah, I love San"},{"speaker":"Aaron Moncur","startTime":124.17,"endTime":126.99,"body":"Francisco. I've been there just"},{"speaker":"Aaron Moncur","startTime":126.99,"endTime":130.32,"body":"a handful of times. But every"},{"speaker":"Aaron Moncur","startTime":126.99,"endTime":130.32,"body":"time I go, I love it, so much"},{"speaker":"Aaron Moncur","startTime":130.35,"endTime":133.14,"body":"delicious food. Right. And the"},{"speaker":"Aaron Moncur","startTime":130.35,"endTime":133.14,"body":"whole city is so walkable."},{"speaker":"Phnam Bagley","startTime":133.17,"endTime":135.15,"body":"Yes, very much so,"},{"speaker":"Phnam Bagley","startTime":133.17,"endTime":135.15,"body":"no brainer."},{"speaker":"Aaron Moncur","startTime":135.15,"endTime":137.52,"body":"It'll be on the"},{"speaker":"Aaron Moncur","startTime":135.15,"endTime":137.52,"body":"hills. But but still"},{"speaker":"Phnam Bagley","startTime":137.55,"endTime":139.17,"body":"Well, it's a good"},{"speaker":"Phnam Bagley","startTime":137.55,"endTime":139.17,"body":"for the thighs, you know."},{"speaker":"Aaron Moncur","startTime":139.23,"endTime":142.83,"body":"There you go. Yes."},{"speaker":"Aaron Moncur","startTime":139.23,"endTime":142.83,"body":"Have you ever heard of the"},{"speaker":"Aaron Moncur","startTime":142.83,"endTime":143.85,"body":"Onewheel?"},{"speaker":"Phnam Bagley","startTime":144.9,"endTime":145.44,"body":"Yes."},{"speaker":"Aaron Moncur","startTime":146.1,"endTime":148.74,"body":"I got one of those"},{"speaker":"Aaron Moncur","startTime":146.1,"endTime":148.74,"body":"recently. And I've often thought"},{"speaker":"Aaron Moncur","startTime":148.74,"endTime":152.16,"body":"to myself, if I were in San"},{"speaker":"Aaron Moncur","startTime":148.74,"endTime":152.16,"body":"Francisco, I would get so much"},{"speaker":"Aaron Moncur","startTime":152.16,"endTime":155.79,"body":"more use out of this one wheel."},{"speaker":"Aaron Moncur","startTime":152.16,"endTime":155.79,"body":"I think that's a perfect like"},{"speaker":"Aaron Moncur","startTime":155.79,"endTime":156.06,"body":"that."},{"speaker":"Phnam Bagley","startTime":156.06,"endTime":160.05,"body":"Yeah, so what when"},{"speaker":"Phnam Bagley","startTime":156.06,"endTime":160.05,"body":"I was a contracting at IDEO"},{"speaker":"Phnam Bagley","startTime":160.17,"endTime":166.86,"body":"actually work with one inventor,"},{"speaker":"Phnam Bagley","startTime":160.17,"endTime":166.86,"body":"or co he's definitely co-founder"},{"speaker":"Phnam Bagley","startTime":166.86,"endTime":167.64,"body":"of Onewheel."},{"speaker":"Aaron Moncur","startTime":168.66,"endTime":168.99,"body":"Cool!"},{"speaker":"Phnam Bagley","startTime":169.02,"endTime":171.3,"body":"Yeah, yeah. It's"},{"speaker":"Phnam Bagley","startTime":169.02,"endTime":171.3,"body":"pretty cool. I actually have a"},{"speaker":"Phnam Bagley","startTime":171.3,"endTime":173.85,"body":"very funny story. I'm not"},{"speaker":"Phnam Bagley","startTime":171.3,"endTime":173.85,"body":"entirely sure I can tell it but"},{"speaker":"Phnam Bagley","startTime":173.85,"endTime":180.3,"body":"I will anyway. So Onewheel went"},{"speaker":"Phnam Bagley","startTime":173.85,"endTime":180.3,"body":"to a very famous design studio"},{"speaker":"Phnam Bagley","startTime":180.3,"endTime":184.95,"body":"here in San Francisco, I believe"},{"speaker":"Phnam Bagley","startTime":180.3,"endTime":184.95,"body":"to design their next iteration"},{"speaker":"Phnam Bagley","startTime":185.04,"endTime":191.85,"body":"of the product. And and the CEO"},{"speaker":"Phnam Bagley","startTime":185.04,"endTime":191.85,"body":"of the company is very"},{"speaker":"Phnam Bagley","startTime":191.85,"endTime":194.76,"body":"enthusiastic, you know, action"},{"speaker":"Phnam Bagley","startTime":191.85,"endTime":194.76,"body":"sport candidate guy. He jumps on"},{"speaker":"Phnam Bagley","startTime":194.76,"endTime":198.12,"body":"it, runs with it, and then"},{"speaker":"Phnam Bagley","startTime":194.76,"endTime":198.12,"body":"breaks his arm."},{"speaker":"Aaron Moncur","startTime":198.3,"endTime":198.72,"body":"Oh."},{"speaker":"Phnam Bagley","startTime":202.11,"endTime":203.55,"body":"But I think it's"},{"speaker":"Phnam Bagley","startTime":202.11,"endTime":203.55,"body":"to work together."},{"speaker":"Aaron Moncur","startTime":203.79,"endTime":207.15,"body":"Oh my gosh, ouch."},{"speaker":"Aaron Moncur","startTime":203.79,"endTime":207.15,"body":"Yeah, yeah, there. There are a"},{"speaker":"Aaron Moncur","startTime":207.15,"endTime":209.31,"body":"lot of fun, but they can be a"},{"speaker":"Aaron Moncur","startTime":207.15,"endTime":209.31,"body":"little bit dangerous if you're"},{"speaker":"Aaron Moncur","startTime":209.31,"endTime":210.84,"body":"not really careful on them."},{"speaker":"Phnam Bagley","startTime":210.96,"endTime":213.12,"body":"Yeah, I tried once"},{"speaker":"Phnam Bagley","startTime":210.96,"endTime":213.12,"body":"I'm absolutely terrible."},{"speaker":"Aaron Moncur","startTime":214.2,"endTime":216.87,"body":"Getting off was"},{"speaker":"Aaron Moncur","startTime":214.2,"endTime":216.87,"body":"the hardest part for me, like"},{"speaker":"Aaron Moncur","startTime":216.87,"endTime":221.64,"body":"dismounting the Onewheel anyway."},{"speaker":"Aaron Moncur","startTime":216.87,"endTime":221.64,"body":"Well, for now, tell me what made"},{"speaker":"Aaron Moncur","startTime":221.64,"endTime":225.66,"body":"you decide to become a designer,"},{"speaker":"Phnam Bagley","startTime":225.84,"endTime":229.77,"body":"it was very"},{"speaker":"Phnam Bagley","startTime":225.84,"endTime":229.77,"body":"random. I did not grow up  you"},{"speaker":"Phnam Bagley","startTime":229.77,"endTime":232.38,"body":"know, dreaming about being a"},{"speaker":"Phnam Bagley","startTime":229.77,"endTime":232.38,"body":"designer, because to be honest,"},{"speaker":"Phnam Bagley","startTime":232.38,"endTime":237.6,"body":"I didn't know what it was. It"},{"speaker":"Phnam Bagley","startTime":232.38,"endTime":237.6,"body":"was it was very serendipitous,"},{"speaker":"Phnam Bagley","startTime":237.6,"endTime":241.89,"body":"in a sense that I was in my"},{"speaker":"Phnam Bagley","startTime":237.6,"endTime":241.89,"body":"later years in high school, you"},{"speaker":"Phnam Bagley","startTime":241.89,"endTime":246.18,"body":"know, trying to figure out what"},{"speaker":"Phnam Bagley","startTime":241.89,"endTime":246.18,"body":"I wanted to do for the next few"},{"speaker":"Phnam Bagley","startTime":246.18,"endTime":252.18,"body":"years in college. And I went to"},{"speaker":"Phnam Bagley","startTime":246.18,"endTime":252.18,"body":"a jobs and career fair in Paris,"},{"speaker":"Phnam Bagley","startTime":252.18,"endTime":256.53,"body":"I was living near Paris, and in"},{"speaker":"Phnam Bagley","startTime":252.18,"endTime":256.53,"body":"that time, and one of the first"},{"speaker":"Phnam Bagley","startTime":256.53,"endTime":262.59,"body":"booths that I see there is, you"},{"speaker":"Phnam Bagley","startTime":256.53,"endTime":262.59,"body":"know, has a lot of drawings of"},{"speaker":"Phnam Bagley","startTime":262.59,"endTime":266.58,"body":"cars and, and products and I'm"},{"speaker":"Phnam Bagley","startTime":262.59,"endTime":266.58,"body":"like, Oh, this is interesting."},{"speaker":"Phnam Bagley","startTime":266.61,"endTime":269.7,"body":"And then someone starts talking"},{"speaker":"Phnam Bagley","startTime":266.61,"endTime":269.7,"body":"to me about industrial design,"},{"speaker":"Phnam Bagley","startTime":269.7,"endTime":273.96,"body":"which I had never heard of"},{"speaker":"Phnam Bagley","startTime":269.7,"endTime":273.96,"body":"before. And and I realized very"},{"speaker":"Phnam Bagley","startTime":273.96,"endTime":277.74,"body":"quickly that it's it was kind of"},{"speaker":"Phnam Bagley","startTime":273.96,"endTime":277.74,"body":"perfect for me because I'm"},{"speaker":"Phnam Bagley","startTime":277.74,"endTime":281.76,"body":"always interested in always been"},{"speaker":"Phnam Bagley","startTime":277.74,"endTime":281.76,"body":"interested in in the technical"},{"speaker":"Phnam Bagley","startTime":281.76,"endTime":284.4,"body":"side of things as much as the"},{"speaker":"Phnam Bagley","startTime":281.76,"endTime":284.4,"body":"artistic side of things right."},{"speaker":"Phnam Bagley","startTime":284.4,"endTime":287.55,"body":"Growing up. I wanted to be an"},{"speaker":"Phnam Bagley","startTime":284.4,"endTime":287.55,"body":"astrophysicist and an artist at"},{"speaker":"Phnam Bagley","startTime":287.55,"endTime":290.4,"body":"the same time, and I felt like"},{"speaker":"Phnam Bagley","startTime":287.55,"endTime":290.4,"body":"industrial design was a good"},{"speaker":"Phnam Bagley","startTime":290.4,"endTime":295.71,"body":"compromise. And that's what I"},{"speaker":"Phnam Bagley","startTime":290.4,"endTime":295.71,"body":"started studying and I I started"},{"speaker":"Phnam Bagley","startTime":295.71,"endTime":299.7,"body":"thriving while in school and"},{"speaker":"Phnam Bagley","startTime":295.71,"endTime":299.7,"body":"doing very well and have been"},{"speaker":"Phnam Bagley","startTime":299.7,"endTime":301.11,"body":"practicing since"},{"speaker":"Aaron Moncur","startTime":301.62,"endTime":303.69,"body":"Fantastic I love"},{"speaker":"Aaron Moncur","startTime":301.62,"endTime":303.69,"body":"that you wanted to be an"},{"speaker":"Aaron Moncur","startTime":303.69,"endTime":307.89,"body":"astrophysicist and an artist at"},{"speaker":"Aaron Moncur","startTime":303.69,"endTime":307.89,"body":"the same time, that is not a"},{"speaker":"Aaron Moncur","startTime":307.89,"endTime":310.44,"body":"combination that I hear very"},{"speaker":"Aaron Moncur","startTime":307.89,"endTime":310.44,"body":"often. Very cool."},{"speaker":"Phnam Bagley","startTime":311.1,"endTime":313.8,"body":"Yeah, well, the"},{"speaker":"Phnam Bagley","startTime":311.1,"endTime":313.8,"body":"thing is, does it kind of like a"},{"speaker":"Phnam Bagley","startTime":313.8,"endTime":317.07,"body":"mixed misconception that, you"},{"speaker":"Phnam Bagley","startTime":313.8,"endTime":317.07,"body":"know, what you call left brain"},{"speaker":"Phnam Bagley","startTime":317.07,"endTime":322.05,"body":"people, and right brain, people"},{"speaker":"Phnam Bagley","startTime":317.07,"endTime":322.05,"body":"are very separated. But I think"},{"speaker":"Phnam Bagley","startTime":322.08,"endTime":325.98,"body":"a lot of people are actually"},{"speaker":"Phnam Bagley","startTime":322.08,"endTime":325.98,"body":"both, you know, I mean, we have"},{"speaker":"Phnam Bagley","startTime":327.06,"endTime":330.48,"body":"knowledge of, from a"},{"speaker":"Phnam Bagley","startTime":327.06,"endTime":330.48,"body":"neuroscience standpoint, that"},{"speaker":"Phnam Bagley","startTime":330.66,"endTime":335.37,"body":"everybody is a spectrum of"},{"speaker":"Phnam Bagley","startTime":330.66,"endTime":335.37,"body":"something. And if you ask a lot"},{"speaker":"Phnam Bagley","startTime":335.37,"endTime":339.72,"body":"of very high level, physicist or"},{"speaker":"Phnam Bagley","startTime":335.37,"endTime":339.72,"body":"mathematician, a lot of them"},{"speaker":"Phnam Bagley","startTime":339.72,"endTime":344.82,"body":"actually practice an instrument"},{"speaker":"Phnam Bagley","startTime":339.72,"endTime":344.82,"body":"or play in a band. So, so I"},{"speaker":"Phnam Bagley","startTime":344.82,"endTime":349.23,"body":"think having both both sides,"},{"speaker":"Phnam Bagley","startTime":344.82,"endTime":349.23,"body":"the artistic side, and the the,"},{"speaker":"Phnam Bagley","startTime":349.71,"endTime":352.74,"body":"you know, analytical side is"},{"speaker":"Phnam Bagley","startTime":349.71,"endTime":352.74,"body":"fairly common."},{"speaker":"Aaron Moncur","startTime":354.18,"endTime":356.19,"body":"That's a good"},{"speaker":"Aaron Moncur","startTime":354.18,"endTime":356.19,"body":"point, several of the engineers"},{"speaker":"Aaron Moncur","startTime":356.22,"endTime":361.29,"body":"on our team are also musicians."},{"speaker":"Aaron Moncur","startTime":356.22,"endTime":361.29,"body":"So I think there is some kind of"},{"speaker":"Aaron Moncur","startTime":361.29,"endTime":365.04,"body":"link there between the technical"},{"speaker":"Aaron Moncur","startTime":361.29,"endTime":365.04,"body":"and the creative. Well, speaking"},{"speaker":"Aaron Moncur","startTime":365.07,"endTime":368.4,"body":"of technical and creative, you"},{"speaker":"Aaron Moncur","startTime":365.07,"endTime":368.4,"body":"have worked with a lot of"},{"speaker":"Aaron Moncur","startTime":368.4,"endTime":373.29,"body":"creative professionals a skill"},{"speaker":"Aaron Moncur","startTime":368.4,"endTime":373.29,"body":"that requires deep creativity,"},{"speaker":"Aaron Moncur","startTime":373.32,"endTime":377.73,"body":"obviously, in your experience,"},{"speaker":"Aaron Moncur","startTime":373.32,"endTime":377.73,"body":"have engineers been good at"},{"speaker":"Aaron Moncur","startTime":377.73,"endTime":382.17,"body":"conceptual design, and what"},{"speaker":"Aaron Moncur","startTime":377.73,"endTime":382.17,"body":"roadblocks might engineers"},{"speaker":"Aaron Moncur","startTime":382.17,"endTime":386.34,"body":"encounter that can be removed to"},{"speaker":"Aaron Moncur","startTime":382.17,"endTime":386.34,"body":"increase their abilities to be"},{"speaker":"Aaron Moncur","startTime":386.34,"endTime":388.35,"body":"effective conceptual designers?"},{"speaker":"Phnam Bagley","startTime":389.4,"endTime":392.13,"body":"Well, the, the"},{"speaker":"Phnam Bagley","startTime":389.4,"endTime":392.13,"body":"kind of like two types of"},{"speaker":"Phnam Bagley","startTime":392.13,"endTime":395.82,"body":"engineers, I've worked with the"},{"speaker":"Phnam Bagley","startTime":392.13,"endTime":395.82,"body":"ones that were two types of good"},{"speaker":"Phnam Bagley","startTime":395.82,"endTime":398.1,"body":"engineers that work with,"},{"speaker":"Phnam Bagley","startTime":395.82,"endTime":398.1,"body":"there's also the bad engineers,"},{"speaker":"Phnam Bagley","startTime":398.37,"endTime":404.28,"body":"but they're either very good at"},{"speaker":"Phnam Bagley","startTime":398.37,"endTime":404.28,"body":"articulating, or organizing"},{"speaker":"Phnam Bagley","startTime":404.28,"endTime":408.66,"body":"thoughts and moving a project"},{"speaker":"Phnam Bagley","startTime":404.28,"endTime":408.66,"body":"forward. Or they were extremely"},{"speaker":"Phnam Bagley","startTime":408.66,"endTime":412.47,"body":"creative, and very good at"},{"speaker":"Phnam Bagley","startTime":408.66,"endTime":412.47,"body":"coming up with, you know, smart"},{"speaker":"Phnam Bagley","startTime":412.47,"endTime":419.46,"body":"ways of solving a problem, that"},{"speaker":"Phnam Bagley","startTime":412.47,"endTime":419.46,"body":"that was outside the box. So. So"},{"speaker":"Phnam Bagley","startTime":419.46,"endTime":422.43,"body":"that's, that's a little bit of"},{"speaker":"Phnam Bagley","startTime":419.46,"endTime":422.43,"body":"the nature of the people that"},{"speaker":"Phnam Bagley","startTime":422.79,"endTime":428.79,"body":"that I encounter. Now, how can"},{"speaker":"Phnam Bagley","startTime":422.79,"endTime":428.79,"body":"we make them a little bit more"},{"speaker":"Phnam Bagley","startTime":429.33,"endTime":433.05,"body":"creative, I guess, is, is just"},{"speaker":"Phnam Bagley","startTime":429.33,"endTime":433.05,"body":"exposing them to different types"},{"speaker":"Phnam Bagley","startTime":433.05,"endTime":436.08,"body":"of people. If you have engineers"},{"speaker":"Phnam Bagley","startTime":433.05,"endTime":436.08,"body":"who only talk to engineers,"},{"speaker":"Phnam Bagley","startTime":436.08,"endTime":439.53,"body":"speaking engineering language,"},{"speaker":"Phnam Bagley","startTime":436.08,"endTime":439.53,"body":"it's very, it's going to be very"},{"speaker":"Phnam Bagley","startTime":439.53,"endTime":443.73,"body":"difficult for them to empathize"},{"speaker":"Phnam Bagley","startTime":439.53,"endTime":443.73,"body":"with creatives, with artists,"},{"speaker":"Phnam Bagley","startTime":443.73,"endTime":449.46,"body":"with business people with all"},{"speaker":"Phnam Bagley","startTime":443.73,"endTime":449.46,"body":"these, you know, soft, kind of"},{"speaker":"Phnam Bagley","startTime":449.46,"endTime":453.39,"body":"like discipline, type of people."},{"speaker":"Phnam Bagley","startTime":449.46,"endTime":453.39,"body":"And to me, the best people to"},{"speaker":"Phnam Bagley","startTime":453.39,"endTime":457.71,"body":"work with are the people who are"},{"speaker":"Phnam Bagley","startTime":453.39,"endTime":457.71,"body":"open minded, you know, can be"},{"speaker":"Phnam Bagley","startTime":457.71,"endTime":462.54,"body":"very focused when they need to"},{"speaker":"Phnam Bagley","startTime":457.71,"endTime":462.54,"body":"be but can also, you know, open"},{"speaker":"Phnam Bagley","startTime":462.54,"endTime":465.54,"body":"themselves up to what other"},{"speaker":"Phnam Bagley","startTime":462.54,"endTime":465.54,"body":"people have to say about their"},{"speaker":"Phnam Bagley","startTime":465.54,"endTime":466.2,"body":"subject."},{"speaker":"Aaron Moncur","startTime":466.47,"endTime":469.8,"body":"Sure, that that"},{"speaker":"Aaron Moncur","startTime":466.47,"endTime":469.8,"body":"leads me right into another"},{"speaker":"Aaron Moncur","startTime":469.8,"endTime":472.98,"body":"question I wanted to ask you,"},{"speaker":"Aaron Moncur","startTime":469.8,"endTime":472.98,"body":"which is, can you tell us a"},{"speaker":"Aaron Moncur","startTime":472.98,"endTime":477.84,"body":"little bit about your idea of,"},{"speaker":"Aaron Moncur","startTime":472.98,"endTime":477.84,"body":"yes, engineers, know, engineers?"},{"speaker":"Aaron Moncur","startTime":477.9,"endTime":480.06,"body":"And, yes, but engineers?"},{"speaker":"Phnam Bagley","startTime":481.32,"endTime":483.54,"body":"Did you find that"},{"speaker":"Phnam Bagley","startTime":481.32,"endTime":483.54,"body":"on one of our videos?"},{"speaker":"Aaron Moncur","startTime":483.57,"endTime":484.59,"body":"I did."},{"speaker":"Phnam Bagley","startTime":484.89,"endTime":485.49,"body":"All right"},{"speaker":"Aaron Moncur","startTime":485.49,"endTime":486.33,"body":"Very interesting."},{"speaker":"Phnam Bagley","startTime":486.75,"endTime":490.59,"body":"So. So for those"},{"speaker":"Phnam Bagley","startTime":486.75,"endTime":490.59,"body":"who don't know, Nonfiction, my"},{"speaker":"Phnam Bagley","startTime":490.59,"endTime":495.27,"body":"company, produces videos called"},{"speaker":"Phnam Bagley","startTime":490.59,"endTime":495.27,"body":"Future Feature, you can find"},{"speaker":"Phnam Bagley","startTime":495.27,"endTime":499.8,"body":"them on YouTube. If you type in"},{"speaker":"Phnam Bagley","startTime":495.27,"endTime":499.8,"body":"nonfiction design, and basically"},{"speaker":"Phnam Bagley","startTime":499.8,"endTime":503.46,"body":"we talk about design and the"},{"speaker":"Phnam Bagley","startTime":499.8,"endTime":503.46,"body":"future of everything, and one of"},{"speaker":"Phnam Bagley","startTime":503.46,"endTime":505.71,"body":"the episodes, I can't remember"},{"speaker":"Phnam Bagley","startTime":503.46,"endTime":505.71,"body":"which one maybe Prague"},{"speaker":"Phnam Bagley","startTime":505.71,"endTime":510.48,"body":"development, it talks about what"},{"speaker":"Phnam Bagley","startTime":505.71,"endTime":510.48,"body":"you said, Yes, engineers, no"},{"speaker":"Phnam Bagley","startTime":510.48,"endTime":513.72,"body":"engineers, and yes, most"},{"speaker":"Phnam Bagley","startTime":510.48,"endTime":513.72,"body":"engineers, so yes, engineers are"},{"speaker":"Phnam Bagley","startTime":513.72,"endTime":516.96,"body":"engineers, I say yes to"},{"speaker":"Phnam Bagley","startTime":513.72,"endTime":516.96,"body":"everything, regardless of"},{"speaker":"Phnam Bagley","startTime":516.99,"endTime":521.1,"body":"whether they can do it or not."},{"speaker":"Phnam Bagley","startTime":516.99,"endTime":521.1,"body":"We encounter a lot of these in,"},{"speaker":"Phnam Bagley","startTime":521.13,"endTime":527.28,"body":"you know, in, in house factory"},{"speaker":"Phnam Bagley","startTime":521.13,"endTime":527.28,"body":"engineers, most of the time is"},{"speaker":"Phnam Bagley","startTime":527.4,"endTime":529.92,"body":"they are Yes, engineers, because"},{"speaker":"Phnam Bagley","startTime":527.4,"endTime":529.92,"body":"they're pressured by their"},{"speaker":"Phnam Bagley","startTime":529.92,"endTime":536.55,"body":"bosses to win the job, you know,"},{"speaker":"Phnam Bagley","startTime":529.92,"endTime":536.55,"body":"so it fills the pipeline. And"},{"speaker":"Phnam Bagley","startTime":536.58,"endTime":539.64,"body":"the problem with these is that"},{"speaker":"Phnam Bagley","startTime":536.58,"endTime":539.64,"body":"when things get a little bit"},{"speaker":"Phnam Bagley","startTime":539.64,"endTime":545.97,"body":"more complicated, you know, they"},{"speaker":"Phnam Bagley","startTime":539.64,"endTime":545.97,"body":"have to outsource talent, or do"},{"speaker":"Phnam Bagley","startTime":545.97,"endTime":549.84,"body":"a bad job at it, or extend"},{"speaker":"Phnam Bagley","startTime":545.97,"endTime":549.84,"body":"timelines. And most of the time,"},{"speaker":"Phnam Bagley","startTime":549.87,"endTime":555.99,"body":"we'll work we're very, very"},{"speaker":"Phnam Bagley","startTime":549.87,"endTime":555.99,"body":"narrow, you know, standards to"},{"speaker":"Phnam Bagley","startTime":555.99,"endTime":558.3,"body":"begin with, if on top of that we"},{"speaker":"Phnam Bagley","startTime":555.99,"endTime":558.3,"body":"don't have control over the"},{"speaker":"Phnam Bagley","startTime":558.3,"endTime":561.81,"body":"timeline and budget that can can"},{"speaker":"Phnam Bagley","startTime":558.3,"endTime":561.81,"body":"get pretty crazy. So that's the"},{"speaker":"Phnam Bagley","startTime":561.81,"endTime":566.4,"body":"yes engineers, the no engineers,"},{"speaker":"Phnam Bagley","startTime":561.81,"endTime":566.4,"body":"are the people who say no,"},{"speaker":"Phnam Bagley","startTime":566.43,"endTime":570.54,"body":"regardless of what you tell"},{"speaker":"Phnam Bagley","startTime":566.43,"endTime":570.54,"body":"them, you know, I have an idea"},{"speaker":"Phnam Bagley","startTime":570.57,"endTime":573.93,"body":"what what about exploring is and"},{"speaker":"Phnam Bagley","startTime":570.57,"endTime":573.93,"body":"there would be like, No, you"},{"speaker":"Phnam Bagley","startTime":573.93,"endTime":578.34,"body":"know, they, they might be very"},{"speaker":"Phnam Bagley","startTime":573.93,"endTime":578.34,"body":"good at what they do, but"},{"speaker":"Phnam Bagley","startTime":578.34,"endTime":581.7,"body":"they're not really interested in"},{"speaker":"Phnam Bagley","startTime":578.34,"endTime":581.7,"body":"evolving what they do or how"},{"speaker":"Phnam Bagley","startTime":581.7,"endTime":586.68,"body":"they think about solving"},{"speaker":"Phnam Bagley","startTime":581.7,"endTime":586.68,"body":"solutions. And, and that's"},{"speaker":"Phnam Bagley","startTime":586.68,"endTime":591.15,"body":"extremely frustrating when you"},{"speaker":"Phnam Bagley","startTime":586.68,"endTime":591.15,"body":"are a designer for one and two,"},{"speaker":"Phnam Bagley","startTime":591.15,"endTime":596.85,"body":"if you're working with companies"},{"speaker":"Phnam Bagley","startTime":591.15,"endTime":596.85,"body":"trying to create products that"},{"speaker":"Phnam Bagley","startTime":597.24,"endTime":600.54,"body":"that have a richness and"},{"speaker":"Phnam Bagley","startTime":597.24,"endTime":600.54,"body":"intellectual property. You know,"},{"speaker":"Phnam Bagley","startTime":600.78,"endTime":605.13,"body":"new concepts that can end up in"},{"speaker":"Phnam Bagley","startTime":600.78,"endTime":605.13,"body":"utility or design patents, you"},{"speaker":"Phnam Bagley","startTime":605.13,"endTime":607.53,"body":"can't, you know, solve"},{"speaker":"Phnam Bagley","startTime":605.13,"endTime":607.53,"body":"everything the same way or the"},{"speaker":"Phnam Bagley","startTime":607.59,"endTime":611.85,"body":"the way the competition is doing"},{"speaker":"Phnam Bagley","startTime":607.59,"endTime":611.85,"body":"it. So So yeah, no engineers not"},{"speaker":"Phnam Bagley","startTime":611.85,"endTime":615.45,"body":"not that productive. Now, my"},{"speaker":"Phnam Bagley","startTime":611.85,"endTime":615.45,"body":"favorite types of engineers that"},{"speaker":"Phnam Bagley","startTime":615.45,"endTime":619.77,"body":"yes, but they will say yes to"},{"speaker":"Phnam Bagley","startTime":615.45,"endTime":619.77,"body":"most everything. But there's"},{"speaker":"Phnam Bagley","startTime":619.77,"endTime":623.46,"body":"always an asterisk attached to"},{"speaker":"Phnam Bagley","startTime":619.77,"endTime":623.46,"body":"it. Well, we can do this, but it"},{"speaker":"Phnam Bagley","startTime":623.46,"endTime":626.94,"body":"will extend the timeline by"},{"speaker":"Phnam Bagley","startTime":623.46,"endTime":626.94,"body":"three months, we can do this."},{"speaker":"Phnam Bagley","startTime":626.94,"endTime":632.82,"body":"But, you know, we have to make"},{"speaker":"Phnam Bagley","startTime":626.94,"endTime":632.82,"body":"sure that this sensor is aligned"},{"speaker":"Phnam Bagley","startTime":632.82,"endTime":635.7,"body":"with that to other components,"},{"speaker":"Phnam Bagley","startTime":632.82,"endTime":635.7,"body":"and that they communicate"},{"speaker":"Phnam Bagley","startTime":635.7,"endTime":640.14,"body":"together and that, you know,"},{"speaker":"Phnam Bagley","startTime":635.7,"endTime":640.14,"body":"might increase the cost by 25"},{"speaker":"Phnam Bagley","startTime":640.14,"endTime":644.91,"body":"cents. So, so being very"},{"speaker":"Phnam Bagley","startTime":640.14,"endTime":644.91,"body":"transparent with the rest of the"},{"speaker":"Phnam Bagley","startTime":644.91,"endTime":648.3,"body":"team, whether we win business,"},{"speaker":"Phnam Bagley","startTime":644.91,"endTime":648.3,"body":"whether we're design and CMF, or"},{"speaker":"Phnam Bagley","startTime":648.3,"endTime":653.31,"body":"whatever, in order to make the"},{"speaker":"Phnam Bagley","startTime":648.3,"endTime":653.31,"body":"right decisions together, is for"},{"speaker":"Phnam Bagley","startTime":653.31,"endTime":656.25,"body":"me the best way to move forward."},{"speaker":"Phnam Bagley","startTime":653.31,"endTime":656.25,"body":"So yeah, more Yes. But"},{"speaker":"Phnam Bagley","startTime":656.25,"endTime":657.12,"body":"engineers, please."},{"speaker":"Aaron Moncur","startTime":657.51,"endTime":660.69,"body":"Moral of the story"},{"speaker":"Aaron Moncur","startTime":657.51,"endTime":660.69,"body":"via Yes, but engineer, that"},{"speaker":"Aaron Moncur","startTime":660.69,"endTime":664.65,"body":"reminds me of an experience I"},{"speaker":"Aaron Moncur","startTime":660.69,"endTime":664.65,"body":"had as a very young engineer. In"},{"speaker":"Aaron Moncur","startTime":664.65,"endTime":668.67,"body":"fact, I was still in school, I"},{"speaker":"Aaron Moncur","startTime":664.65,"endTime":668.67,"body":"had an internship, I guess it"},{"speaker":"Aaron Moncur","startTime":668.67,"endTime":673.59,"body":"was my first real engineering"},{"speaker":"Aaron Moncur","startTime":668.67,"endTime":673.59,"body":"job as an intern. And I had an"},{"speaker":"Aaron Moncur","startTime":673.59,"endTime":678.6,"body":"opportunity to meet with the"},{"speaker":"Aaron Moncur","startTime":673.59,"endTime":678.6,"body":"president of the company, the"},{"speaker":"Aaron Moncur","startTime":678.6,"endTime":682.53,"body":"CEO of the company wasn't a huge"},{"speaker":"Aaron Moncur","startTime":678.6,"endTime":682.53,"body":"company. And I remember him"},{"speaker":"Aaron Moncur","startTime":682.53,"endTime":687.9,"body":"telling me about no engineers,"},{"speaker":"Aaron Moncur","startTime":682.53,"endTime":687.9,"body":"he didn't use that exact phrase,"},{"speaker":"Aaron Moncur","startTime":687.9,"endTime":690.99,"body":"but he was telling me about an"},{"speaker":"Aaron Moncur","startTime":687.9,"endTime":690.99,"body":"experience he had recently had"},{"speaker":"Aaron Moncur","startTime":690.99,"endTime":695.64,"body":"where he approached an engineer"},{"speaker":"Aaron Moncur","startTime":690.99,"endTime":695.64,"body":"about designing a particular"},{"speaker":"Aaron Moncur","startTime":695.64,"endTime":699.27,"body":"feature. And the engineer just"},{"speaker":"Aaron Moncur","startTime":695.64,"endTime":699.27,"body":"said, Nope, can't do it. That's"},{"speaker":"Aaron Moncur","startTime":699.27,"endTime":702.15,"body":"impossible. You know, the laws"},{"speaker":"Aaron Moncur","startTime":699.27,"endTime":702.15,"body":"of physics won't allow it or"},{"speaker":"Aaron Moncur","startTime":702.3,"endTime":704.4,"body":"whatever the reason, the"},{"speaker":"Aaron Moncur","startTime":702.3,"endTime":704.4,"body":"engineer just said, Nope, nope,"},{"speaker":"Aaron Moncur","startTime":704.4,"endTime":708.45,"body":"can't do it. And the CEO is"},{"speaker":"Aaron Moncur","startTime":704.4,"endTime":708.45,"body":"telling me how frustrated that"},{"speaker":"Aaron Moncur","startTime":708.45,"endTime":712.71,"body":"made him. And I remember"},{"speaker":"Aaron Moncur","startTime":708.45,"endTime":712.71,"body":"thinking to myself, but what if"},{"speaker":"Aaron Moncur","startTime":712.71,"endTime":716.19,"body":"it really is impossible? Like,"},{"speaker":"Aaron Moncur","startTime":712.71,"endTime":716.19,"body":"shouldn't the engineers say"},{"speaker":"Aaron Moncur","startTime":716.19,"endTime":720.24,"body":"that? And over the years, I've"},{"speaker":"Aaron Moncur","startTime":716.19,"endTime":720.24,"body":"thought back on that experience,"},{"speaker":"Aaron Moncur","startTime":720.27,"endTime":724.68,"body":"and I, at this point, I very"},{"speaker":"Aaron Moncur","startTime":720.27,"endTime":724.68,"body":"much understand and appreciate"},{"speaker":"Aaron Moncur","startTime":724.68,"endTime":729.63,"body":"where the CEO was coming from."},{"speaker":"Aaron Moncur","startTime":724.68,"endTime":729.63,"body":"Of course, not everything is"},{"speaker":"Aaron Moncur","startTime":729.63,"endTime":733.41,"body":"going to be possible. But let's"},{"speaker":"Aaron Moncur","startTime":729.63,"endTime":733.41,"body":"start the process with a"},{"speaker":"Aaron Moncur","startTime":733.41,"endTime":737.79,"body":"positive attitude. And instead"},{"speaker":"Aaron Moncur","startTime":733.41,"endTime":737.79,"body":"of saying, No, we can't do it,"},{"speaker":"Aaron Moncur","startTime":737.82,"endTime":742.29,"body":"let's say, I've never seen"},{"speaker":"Aaron Moncur","startTime":737.82,"endTime":742.29,"body":"anyone else do this. But let's"},{"speaker":"Aaron Moncur","startTime":742.32,"endTime":746.82,"body":"take a look and you know, see"},{"speaker":"Aaron Moncur","startTime":742.32,"endTime":746.82,"body":"what we might be able to do. So"},{"speaker":"Aaron Moncur","startTime":746.82,"endTime":753.48,"body":"anyway, I really appreciate that"},{"speaker":"Aaron Moncur","startTime":746.82,"endTime":753.48,"body":"way of thinking. How important"},{"speaker":"Aaron Moncur","startTime":753.48,"endTime":756.6,"body":"is collaboration with others,"},{"speaker":"Aaron Moncur","startTime":753.48,"endTime":756.6,"body":"when it comes to creativity, I"},{"speaker":"Aaron Moncur","startTime":756.6,"endTime":760.38,"body":"mean, can can a designer be"},{"speaker":"Aaron Moncur","startTime":756.6,"endTime":760.38,"body":"creative by him or herself or"},{"speaker":"Aaron Moncur","startTime":760.38,"endTime":763.71,"body":"does break through creativity"},{"speaker":"Aaron Moncur","startTime":760.38,"endTime":763.71,"body":"require other people?"},{"speaker":"Phnam Bagley","startTime":764.76,"endTime":767.37,"body":"It depends on the"},{"speaker":"Phnam Bagley","startTime":764.76,"endTime":767.37,"body":"designer. So some designers work"},{"speaker":"Phnam Bagley","startTime":767.4,"endTime":770.55,"body":"exceptionally well by themselves"},{"speaker":"Phnam Bagley","startTime":767.4,"endTime":770.55,"body":"in the dark in the middle of the"},{"speaker":"Phnam Bagley","startTime":770.55,"endTime":776.67,"body":"night. And some other ones do"},{"speaker":"Phnam Bagley","startTime":770.55,"endTime":776.67,"body":"require a wide range of"},{"speaker":"Phnam Bagley","startTime":776.67,"endTime":780.6,"body":"specialties in the room. And"},{"speaker":"Phnam Bagley","startTime":776.67,"endTime":780.6,"body":"that also depends on what stage"},{"speaker":"Phnam Bagley","startTime":780.63,"endTime":785.79,"body":"of creation you're in. Right? If"},{"speaker":"Phnam Bagley","startTime":780.63,"endTime":785.79,"body":"you're brainstorming new ideas,"},{"speaker":"Phnam Bagley","startTime":786.0,"endTime":790.65,"body":"for a system designed, for"},{"speaker":"Phnam Bagley","startTime":786.0,"endTime":790.65,"body":"example, you will most likely"},{"speaker":"Phnam Bagley","startTime":790.65,"endTime":794.13,"body":"find more creative ideas if"},{"speaker":"Phnam Bagley","startTime":790.65,"endTime":794.13,"body":"you're multiple people in the"},{"speaker":"Phnam Bagley","startTime":794.13,"endTime":798.15,"body":"room working together. And"},{"speaker":"Phnam Bagley","startTime":794.13,"endTime":798.15,"body":"collaboration is not just like,"},{"speaker":"Phnam Bagley","startTime":798.18,"endTime":801.0,"body":"you know, everybody has a stack"},{"speaker":"Phnam Bagley","startTime":798.18,"endTime":801.0,"body":"of paper and start sketching in"},{"speaker":"Phnam Bagley","startTime":801.0,"endTime":805.14,"body":"their corner. It's dialogue,"},{"speaker":"Phnam Bagley","startTime":801.0,"endTime":805.14,"body":"it's sketching together on a"},{"speaker":"Phnam Bagley","startTime":805.14,"endTime":809.34,"body":"whiteboard is debating, it's"},{"speaker":"Phnam Bagley","startTime":805.14,"endTime":809.34,"body":"fighting each other about what"},{"speaker":"Phnam Bagley","startTime":809.34,"endTime":813.36,"body":"is true and what is not about"},{"speaker":"Phnam Bagley","startTime":809.34,"endTime":813.36,"body":"being philosophical about things"},{"speaker":"Phnam Bagley","startTime":813.39,"endTime":818.46,"body":"and, and, you know, having"},{"speaker":"Phnam Bagley","startTime":813.39,"endTime":818.46,"body":"having conversation about what"},{"speaker":"Phnam Bagley","startTime":818.46,"endTime":822.12,"body":"it means coming from different"},{"speaker":"Phnam Bagley","startTime":818.46,"endTime":822.12,"body":"cultures, right, it can go any"},{"speaker":"Phnam Bagley","startTime":822.12,"endTime":828.12,"body":"direction, and and the messiness"},{"speaker":"Phnam Bagley","startTime":822.12,"endTime":828.12,"body":"of it is, is is very important."},{"speaker":"Phnam Bagley","startTime":828.15,"endTime":831.21,"body":"But what is more important is"},{"speaker":"Phnam Bagley","startTime":828.15,"endTime":831.21,"body":"how do you take that messiness,"},{"speaker":"Phnam Bagley","startTime":831.21,"endTime":835.74,"body":"and organize in a way that gives"},{"speaker":"Phnam Bagley","startTime":831.21,"endTime":835.74,"body":"you a direction, right? If at"},{"speaker":"Phnam Bagley","startTime":835.74,"endTime":838.02,"body":"the end of a brainstorm session"},{"speaker":"Phnam Bagley","startTime":835.74,"endTime":838.02,"body":"with a bunch of people, you"},{"speaker":"Phnam Bagley","startTime":838.02,"endTime":840.51,"body":"still don't know what you're"},{"speaker":"Phnam Bagley","startTime":838.02,"endTime":840.51,"body":"doing, or it's just the same"},{"speaker":"Phnam Bagley","startTime":840.51,"endTime":845.64,"body":"boring ideas, then that session"},{"speaker":"Phnam Bagley","startTime":840.51,"endTime":845.64,"body":"was not successful. Some people"},{"speaker":"Phnam Bagley","startTime":845.64,"endTime":850.41,"body":"can do it alone, you know, be"},{"speaker":"Phnam Bagley","startTime":845.64,"endTime":850.41,"body":"very creative by themselves. But"},{"speaker":"Phnam Bagley","startTime":850.41,"endTime":853.83,"body":"typically, they lack something,"},{"speaker":"Phnam Bagley","startTime":850.41,"endTime":853.83,"body":"you know, they're either"},{"speaker":"Phnam Bagley","startTime":853.86,"endTime":858.06,"body":"extremely good designer, but"},{"speaker":"Phnam Bagley","startTime":853.86,"endTime":858.06,"body":"like a terrible salesperson, or,"},{"speaker":"Phnam Bagley","startTime":858.21,"endTime":862.92,"body":"or, or vice versa. And I've"},{"speaker":"Phnam Bagley","startTime":858.21,"endTime":862.92,"body":"rarely rarely seen someone who"},{"speaker":"Phnam Bagley","startTime":862.92,"endTime":867.66,"body":"was able to do both, especially"},{"speaker":"Phnam Bagley","startTime":862.92,"endTime":867.66,"body":"by themselves. How do you do"},{"speaker":"Phnam Bagley","startTime":867.66,"endTime":872.49,"body":"your best creative work? I"},{"speaker":"Phnam Bagley","startTime":867.66,"endTime":872.49,"body":"always start with an empty"},{"speaker":"Phnam Bagley","startTime":872.49,"endTime":876.9,"body":"brain. Regardless of what"},{"speaker":"Phnam Bagley","startTime":872.49,"endTime":876.9,"body":"project we'll work on, whether"},{"speaker":"Phnam Bagley","startTime":876.9,"endTime":881.01,"body":"it's designing an educational"},{"speaker":"Phnam Bagley","startTime":876.9,"endTime":881.01,"body":"system for country or a habitat"},{"speaker":"Phnam Bagley","startTime":881.01,"endTime":885.54,"body":"on the moon, or you know, brain"},{"speaker":"Phnam Bagley","startTime":881.01,"endTime":885.54,"body":"stimulator, whatever, I always"},{"speaker":"Phnam Bagley","startTime":885.54,"endTime":889.32,"body":"walk in a room with no"},{"speaker":"Phnam Bagley","startTime":885.54,"endTime":889.32,"body":"assumptions. I might have some"},{"speaker":"Phnam Bagley","startTime":889.32,"endTime":892.89,"body":"experience of you know how to"},{"speaker":"Phnam Bagley","startTime":889.32,"endTime":892.89,"body":"design for the head or, you"},{"speaker":"Phnam Bagley","startTime":892.89,"endTime":895.59,"body":"know, what astronauts might need"},{"speaker":"Phnam Bagley","startTime":892.89,"endTime":895.59,"body":"and all that and now we'll bring"},{"speaker":"Phnam Bagley","startTime":895.59,"endTime":899.52,"body":"that on later when I entered the"},{"speaker":"Phnam Bagley","startTime":895.59,"endTime":899.52,"body":"room. I knew nothing. And it's a"},{"speaker":"Phnam Bagley","startTime":899.52,"endTime":904.05,"body":"lot of the absorbing first"},{"speaker":"Phnam Bagley","startTime":899.52,"endTime":904.05,"body":"about, you know, the the clients"},{"speaker":"Phnam Bagley","startTime":904.26,"endTime":906.75,"body":"has probably been working on"},{"speaker":"Phnam Bagley","startTime":904.26,"endTime":906.75,"body":"that subject for the last 20"},{"speaker":"Phnam Bagley","startTime":906.75,"endTime":909.78,"body":"years, and they have a lot of"},{"speaker":"Phnam Bagley","startTime":906.75,"endTime":909.78,"body":"insight that I will never be"},{"speaker":"Phnam Bagley","startTime":909.78,"endTime":914.34,"body":"able to attain, unless I talk"},{"speaker":"Phnam Bagley","startTime":909.78,"endTime":914.34,"body":"directly to them. And all of"},{"speaker":"Phnam Bagley","startTime":914.34,"endTime":917.64,"body":"these nuggets are what interests"},{"speaker":"Phnam Bagley","startTime":914.34,"endTime":917.64,"body":"me is what I'm going to connect"},{"speaker":"Phnam Bagley","startTime":917.67,"endTime":921.27,"body":"for the first time, right? As"},{"speaker":"Phnam Bagley","startTime":917.67,"endTime":921.27,"body":"scientists, they connect"},{"speaker":"Phnam Bagley","startTime":921.6,"endTime":925.59,"body":"insights from their research in"},{"speaker":"Phnam Bagley","startTime":921.6,"endTime":925.59,"body":"a scientific way. And that makes"},{"speaker":"Phnam Bagley","startTime":925.59,"endTime":929.52,"body":"complete sense. My job is to"},{"speaker":"Phnam Bagley","startTime":925.59,"endTime":929.52,"body":"take that science connected with"},{"speaker":"Phnam Bagley","startTime":929.52,"endTime":933.54,"body":"design connected with technology"},{"speaker":"Phnam Bagley","startTime":929.52,"endTime":933.54,"body":"connected with business"},{"speaker":"Phnam Bagley","startTime":933.54,"endTime":936.93,"body":"connected with culture, and"},{"speaker":"Phnam Bagley","startTime":933.54,"endTime":936.93,"body":"everything that makes a products"},{"speaker":"Phnam Bagley","startTime":936.96,"endTime":942.18,"body":"rich, and and to demonstrate"},{"speaker":"Phnam Bagley","startTime":936.96,"endTime":942.18,"body":"that to the clients, regardless"},{"speaker":"Phnam Bagley","startTime":942.18,"endTime":944.82,"body":"of who they are, regardless of"},{"speaker":"Phnam Bagley","startTime":942.18,"endTime":944.82,"body":"how much they believe in design"},{"speaker":"Phnam Bagley","startTime":944.82,"endTime":948.69,"body":"or not. And make them believe"},{"speaker":"Phnam Bagley","startTime":944.82,"endTime":948.69,"body":"that the solution will work for"},{"speaker":"Phnam Bagley","startTime":948.69,"endTime":949.44,"body":"all of us."},{"speaker":"Aaron Moncur","startTime":949.98,"endTime":953.64,"body":"Can you tell me a"},{"speaker":"Aaron Moncur","startTime":949.98,"endTime":953.64,"body":"little bit about how does the"},{"speaker":"Aaron Moncur","startTime":954.93,"endTime":958.05,"body":"the creative professional"},{"speaker":"Aaron Moncur","startTime":954.93,"endTime":958.05,"body":"communicate the design language"},{"speaker":"Aaron Moncur","startTime":958.08,"endTime":965.73,"body":"and creative intent to technical"},{"speaker":"Aaron Moncur","startTime":958.08,"endTime":965.73,"body":"and manufacturing teams in a way"},{"speaker":"Aaron Moncur","startTime":965.73,"endTime":969.63,"body":"that maintains the integrity of"},{"speaker":"Aaron Moncur","startTime":965.73,"endTime":969.63,"body":"the designers original vision."},{"speaker":"Phnam Bagley","startTime":1014.3399999999999,"endTime":1018.9300000000001,"body":"So one thing that"},{"speaker":"Phnam Bagley","startTime":1014.3399999999999,"endTime":1018.9300000000001,"body":"absolutely needs to happen is"},{"speaker":"Phnam Bagley","startTime":1018.96,"endTime":1023.3399999999999,"body":"overlapping of disciplines. So"},{"speaker":"Phnam Bagley","startTime":1018.96,"endTime":1023.3399999999999,"body":"there are two main types of ways"},{"speaker":"Phnam Bagley","startTime":1023.3399999999999,"endTime":1027.45,"body":"you can work with designers. One"},{"speaker":"Phnam Bagley","startTime":1023.3399999999999,"endTime":1027.45,"body":"is the handoff system, which is,"},{"speaker":"Phnam Bagley","startTime":1027.6,"endTime":1030.36,"body":"oh, I take care of the branding,"},{"speaker":"Phnam Bagley","startTime":1027.6,"endTime":1030.36,"body":"I take care of the industrial"},{"speaker":"Phnam Bagley","startTime":1030.36,"endTime":1033.39,"body":"design of colors and materials"},{"speaker":"Phnam Bagley","startTime":1030.36,"endTime":1033.39,"body":"and all that, and then I have a"},{"speaker":"Phnam Bagley","startTime":1033.39,"endTime":1037.38,"body":"package, I will hand you the"},{"speaker":"Phnam Bagley","startTime":1033.39,"endTime":1037.38,"body":"package and wish for the best."},{"speaker":"Phnam Bagley","startTime":1039.03,"endTime":1042.21,"body":"As you can imagine, that's a"},{"speaker":"Phnam Bagley","startTime":1039.03,"endTime":1042.21,"body":"recipe for disaster, because"},{"speaker":"Phnam Bagley","startTime":1042.36,"endTime":1045.81,"body":"inevitably, you will run into"},{"speaker":"Phnam Bagley","startTime":1042.36,"endTime":1045.81,"body":"technical problems. While this"},{"speaker":"Phnam Bagley","startTime":1045.81,"endTime":1049.08,"body":"doesn't fit. And for some"},{"speaker":"Phnam Bagley","startTime":1045.81,"endTime":1049.08,"body":"reason, the package for the"},{"speaker":"Phnam Bagley","startTime":1049.08,"endTime":1052.29,"body":"battery grew and this magnet"},{"speaker":"Phnam Bagley","startTime":1049.08,"endTime":1052.29,"body":"doesn't fit here, blah, blah,"},{"speaker":"Phnam Bagley","startTime":1052.29,"endTime":1056.76,"body":"blah, right. And if you don't"},{"speaker":"Phnam Bagley","startTime":1052.29,"endTime":1056.76,"body":"have a dialogue between"},{"speaker":"Phnam Bagley","startTime":1056.76,"endTime":1059.49,"body":"different teams, during that"},{"speaker":"Phnam Bagley","startTime":1056.76,"endTime":1059.49,"body":"time, you will end up with"},{"speaker":"Phnam Bagley","startTime":1059.49,"endTime":1062.76,"body":"something that looks nothing"},{"speaker":"Phnam Bagley","startTime":1059.49,"endTime":1062.76,"body":"like the design intent. So the"},{"speaker":"Phnam Bagley","startTime":1062.76,"endTime":1066.66,"body":"way we work at nonfiction, and I"},{"speaker":"Phnam Bagley","startTime":1062.76,"endTime":1066.66,"body":"believe most people should work"},{"speaker":"Phnam Bagley","startTime":1066.96,"endTime":1071.97,"body":"is collaborating using a lean"},{"speaker":"Phnam Bagley","startTime":1066.96,"endTime":1071.97,"body":"product development process."},{"speaker":"Phnam Bagley","startTime":1072.3,"endTime":1076.29,"body":"Where you know, before"},{"speaker":"Phnam Bagley","startTime":1072.3,"endTime":1076.29,"body":"industrial design ends, you need"},{"speaker":"Phnam Bagley","startTime":1076.29,"endTime":1079.3500000000001,"body":"to engage with the mechanical"},{"speaker":"Phnam Bagley","startTime":1076.29,"endTime":1079.3500000000001,"body":"engineer and you to engage with"},{"speaker":"Phnam Bagley","startTime":1079.3500000000001,"endTime":1083.04,"body":"electrical firmware, user"},{"speaker":"Phnam Bagley","startTime":1079.3500000000001,"endTime":1083.04,"body":"experience branding, all these"},{"speaker":"Phnam Bagley","startTime":1083.04,"endTime":1086.5800000000002,"body":"disciplines working together and"},{"speaker":"Phnam Bagley","startTime":1083.04,"endTime":1086.5800000000002,"body":"making decisions together."},{"speaker":"Phnam Bagley","startTime":1086.6100000000001,"endTime":1090.06,"body":"Right. And another thing about"},{"speaker":"Phnam Bagley","startTime":1086.6100000000001,"endTime":1090.06,"body":"industrial design that I find"},{"speaker":"Phnam Bagley","startTime":1090.0900000000001,"endTime":1094.44,"body":"fascinating for some people is,"},{"speaker":"Phnam Bagley","startTime":1090.0900000000001,"endTime":1094.44,"body":"is how can how can people design"},{"speaker":"Phnam Bagley","startTime":1094.44,"endTime":1100.5900000000001,"body":"without knowing what goes into"},{"speaker":"Phnam Bagley","startTime":1094.44,"endTime":1100.5900000000001,"body":"the product, right? If I can't"},{"speaker":"Phnam Bagley","startTime":1100.5900000000001,"endTime":1103.5,"body":"design something, if I don't"},{"speaker":"Phnam Bagley","startTime":1100.5900000000001,"endTime":1103.5,"body":"know how big the PCB is, or how"},{"speaker":"Phnam Bagley","startTime":1103.5,"endTime":1108.15,"body":"big the battery is, or you know"},{"speaker":"Phnam Bagley","startTime":1103.5,"endTime":1108.15,"body":"how heavy the thing is, or it's"},{"speaker":"Phnam Bagley","startTime":1108.15,"endTime":1111.9,"body":"kind of hard for me, some people"},{"speaker":"Phnam Bagley","startTime":1108.15,"endTime":1111.9,"body":"seem to be able to design random"},{"speaker":"Phnam Bagley","startTime":1111.9,"endTime":1118.05,"body":"shapes and random, you know,"},{"speaker":"Phnam Bagley","startTime":1111.9,"endTime":1118.05,"body":"volumes. Sure, awesome. But but"},{"speaker":"Phnam Bagley","startTime":1118.0800000000002,"endTime":1121.98,"body":"the scale of it, the reality of"},{"speaker":"Phnam Bagley","startTime":1118.0800000000002,"endTime":1121.98,"body":"it, to me is a great starting"},{"speaker":"Phnam Bagley","startTime":1121.98,"endTime":1126.99,"body":"point. It's, it makes it"},{"speaker":"Phnam Bagley","startTime":1121.98,"endTime":1126.99,"body":"difficult, I guess for for some"},{"speaker":"Phnam Bagley","startTime":1126.99,"endTime":1132.15,"body":"creative, to separate and"},{"speaker":"Phnam Bagley","startTime":1126.99,"endTime":1132.15,"body":"reconnect the reality and the"},{"speaker":"Phnam Bagley","startTime":1132.15,"endTime":1137.88,"body":"creativity to me, you can use a"},{"speaker":"Phnam Bagley","startTime":1132.15,"endTime":1137.88,"body":"reality to innovate and to make"},{"speaker":"Phnam Bagley","startTime":1137.88,"endTime":1142.8300000000002,"body":"your product even more creative."},{"speaker":"Phnam Bagley","startTime":1137.88,"endTime":1142.8300000000002,"body":"But but it's a it's a muscle you"},{"speaker":"Phnam Bagley","startTime":1142.8300000000002,"endTime":1144.54,"body":"have to to work on for years."},{"speaker":"Aaron Moncur","startTime":1145.05,"endTime":1146.91,"body":"Well, that's one"},{"speaker":"Aaron Moncur","startTime":1145.05,"endTime":1146.91,"body":"of the criticisms that"},{"speaker":"Aaron Moncur","startTime":1146.94,"endTime":1150.72,"body":"industrial designers sometimes"},{"speaker":"Aaron Moncur","startTime":1146.94,"endTime":1150.72,"body":"get is that they design pretty"},{"speaker":"Aaron Moncur","startTime":1150.72,"endTime":1153.69,"body":"things that can't be"},{"speaker":"Aaron Moncur","startTime":1150.72,"endTime":1153.69,"body":"manufactured. And mechanical"},{"speaker":"Aaron Moncur","startTime":1153.69,"endTime":1156.06,"body":"engineers have plenty of their"},{"speaker":"Aaron Moncur","startTime":1153.69,"endTime":1156.06,"body":"own criticisms. So I don't mean"},{"speaker":"Aaron Moncur","startTime":1156.06,"endTime":1159.18,"body":"to minimize industrial"},{"speaker":"Aaron Moncur","startTime":1156.06,"endTime":1159.18,"body":"designers. But is that a problem"},{"speaker":"Aaron Moncur","startTime":1159.18,"endTime":1164.52,"body":"that that you have seen often in"},{"speaker":"Aaron Moncur","startTime":1159.18,"endTime":1164.52,"body":"the industrial design community?"},{"speaker":"Phnam Bagley","startTime":1165.03,"endTime":1168.3300000000002,"body":"Yeah. And, you"},{"speaker":"Phnam Bagley","startTime":1165.03,"endTime":1168.3300000000002,"body":"know, I will blame education."},{"speaker":"Phnam Bagley","startTime":1168.39,"endTime":1172.17,"body":"Just, you know, a lot of the"},{"speaker":"Phnam Bagley","startTime":1168.39,"endTime":1172.17,"body":"times people go through four"},{"speaker":"Phnam Bagley","startTime":1172.17,"endTime":1176.91,"body":"years of studying industrial"},{"speaker":"Phnam Bagley","startTime":1172.17,"endTime":1176.91,"body":"design, project after project"},{"speaker":"Phnam Bagley","startTime":1176.94,"endTime":1180.42,"body":"and still have no understanding"},{"speaker":"Phnam Bagley","startTime":1176.94,"endTime":1180.42,"body":"of what it takes to put"},{"speaker":"Phnam Bagley","startTime":1180.42,"endTime":1184.98,"body":"something together, right? How"},{"speaker":"Phnam Bagley","startTime":1180.42,"endTime":1184.98,"body":"many design students have never"},{"speaker":"Phnam Bagley","startTime":1184.98,"endTime":1192.06,"body":"heard of DFM. That blows my"},{"speaker":"Phnam Bagley","startTime":1184.98,"endTime":1192.06,"body":"mind. Right. You know, the fact"},{"speaker":"Phnam Bagley","startTime":1192.06,"endTime":1196.5,"body":"that they have no idea of, you"},{"speaker":"Phnam Bagley","startTime":1192.06,"endTime":1196.5,"body":"know, what it takes to fabricate"},{"speaker":"Phnam Bagley","startTime":1196.5,"endTime":1199.71,"body":"something, what a factory looks"},{"speaker":"Phnam Bagley","startTime":1196.5,"endTime":1199.71,"body":"like, what kind of machinery you"},{"speaker":"Phnam Bagley","startTime":1199.71,"endTime":1204.39,"body":"have to be comfortable with. I"},{"speaker":"Phnam Bagley","startTime":1199.71,"endTime":1204.39,"body":"actually went to a very good"},{"speaker":"Phnam Bagley","startTime":1204.39,"endTime":1207.39,"body":"design school in the sense that"},{"speaker":"Phnam Bagley","startTime":1204.39,"endTime":1207.39,"body":"we were forced to do so many"},{"speaker":"Phnam Bagley","startTime":1207.39,"endTime":1212.43,"body":"internships and be exposed to"},{"speaker":"Phnam Bagley","startTime":1207.39,"endTime":1212.43,"body":"the real world, you know, back"},{"speaker":"Phnam Bagley","startTime":1212.43,"endTime":1217.17,"body":"when we were still teenagers."},{"speaker":"Phnam Bagley","startTime":1212.43,"endTime":1217.17,"body":"That's, that's I still I still"},{"speaker":"Phnam Bagley","startTime":1217.17,"endTime":1219.96,"body":"benefit a lot from that. For"},{"speaker":"Phnam Bagley","startTime":1217.17,"endTime":1219.96,"body":"example, a first internship"},{"speaker":"Phnam Bagley","startTime":1220.5,"endTime":1226.17,"body":"requirements was to work in a"},{"speaker":"Phnam Bagley","startTime":1220.5,"endTime":1226.17,"body":"factory. I was a welder and you"},{"speaker":"Phnam Bagley","startTime":1226.17,"endTime":1232.05,"body":"know, as simple parts car parts"},{"speaker":"Phnam Bagley","startTime":1226.17,"endTime":1232.05,"body":"in a factory for two months you"},{"speaker":"Phnam Bagley","startTime":1232.05,"endTime":1236.0700000000002,"body":"know, also it made me give me a"},{"speaker":"Phnam Bagley","startTime":1232.05,"endTime":1236.0700000000002,"body":"tape taste of what it what it is"},{"speaker":"Phnam Bagley","startTime":1236.0700000000002,"endTime":1241.3500000000001,"body":"to, to, to to work in a factory"},{"speaker":"Phnam Bagley","startTime":1236.0700000000002,"endTime":1241.3500000000001,"body":"and never want to do that again."},{"speaker":"Phnam Bagley","startTime":1241.38,"endTime":1244.95,"body":"But but yeah, that wasn't"},{"speaker":"Phnam Bagley","startTime":1241.38,"endTime":1244.95,"body":"France, you know, worked at"},{"speaker":"Phnam Bagley","startTime":1244.95,"endTime":1250.2,"body":"Renault, the car company and,"},{"speaker":"Phnam Bagley","startTime":1244.95,"endTime":1250.2,"body":"and, you know, waking up at 4am"},{"speaker":"Phnam Bagley","startTime":1250.26,"endTime":1255.9,"body":"and smelling burnt steel at 5am."},{"speaker":"Phnam Bagley","startTime":1250.26,"endTime":1255.9,"body":"Every morning for two months,"},{"speaker":"Phnam Bagley","startTime":1255.93,"endTime":1261.5700000000002,"body":"that was brutal, but fantastic."},{"speaker":"Phnam Bagley","startTime":1255.93,"endTime":1261.5700000000002,"body":"Right? Right. Yeah. But now I"},{"speaker":"Phnam Bagley","startTime":1261.5700000000002,"endTime":1265.8300000000002,"body":"know that there are humans"},{"speaker":"Phnam Bagley","startTime":1261.5700000000002,"endTime":1265.8300000000002,"body":"behind the fabrication of"},{"speaker":"Phnam Bagley","startTime":1265.8300000000002,"endTime":1268.29,"body":"things, I mean, less and less"},{"speaker":"Phnam Bagley","startTime":1265.8300000000002,"endTime":1268.29,"body":"because of robots and automation"},{"speaker":"Phnam Bagley","startTime":1268.29,"endTime":1273.21,"body":"and all that, but, but they're,"},{"speaker":"Phnam Bagley","startTime":1268.29,"endTime":1273.21,"body":"when we design something, we"},{"speaker":"Phnam Bagley","startTime":1273.21,"endTime":1276.39,"body":"have to think about, obviously,"},{"speaker":"Phnam Bagley","startTime":1273.21,"endTime":1276.39,"body":"the end user, but we'll also"},{"speaker":"Phnam Bagley","startTime":1276.39,"endTime":1279.72,"body":"have to think about all the"},{"speaker":"Phnam Bagley","startTime":1276.39,"endTime":1279.72,"body":"stakeholders involved in the"},{"speaker":"Phnam Bagley","startTime":1279.72,"endTime":1282.0900000000001,"body":"process. And that can be the"},{"speaker":"Phnam Bagley","startTime":1279.72,"endTime":1282.0900000000001,"body":"client that can be the"},{"speaker":"Phnam Bagley","startTime":1282.1200000000001,"endTime":1286.3500000000001,"body":"manufacturer, it can be the"},{"speaker":"Phnam Bagley","startTime":1282.1200000000001,"endTime":1286.3500000000001,"body":"person, you know, putting the"},{"speaker":"Phnam Bagley","startTime":1286.38,"endTime":1290.76,"body":"two parts together by hand, you"},{"speaker":"Phnam Bagley","startTime":1286.38,"endTime":1290.76,"body":"know, in a very cramped space"},{"speaker":"Phnam Bagley","startTime":1290.79,"endTime":1294.78,"body":"that's, you know, never gets"},{"speaker":"Phnam Bagley","startTime":1290.79,"endTime":1294.78,"body":"cleaned. It's, it's, we have to"},{"speaker":"Phnam Bagley","startTime":1294.78,"endTime":1297.51,"body":"be aware of this, especially"},{"speaker":"Phnam Bagley","startTime":1294.78,"endTime":1297.51,"body":"when we start talking about, you"},{"speaker":"Phnam Bagley","startTime":1297.51,"endTime":1300.51,"body":"know, big themes like"},{"speaker":"Phnam Bagley","startTime":1297.51,"endTime":1300.51,"body":"sustainability, what does it"},{"speaker":"Phnam Bagley","startTime":1300.51,"endTime":1304.3200000000002,"body":"take for, for designers,"},{"speaker":"Phnam Bagley","startTime":1300.51,"endTime":1304.3200000000002,"body":"engineers, business people, etc?"},{"speaker":"Phnam Bagley","startTime":1304.3200000000002,"endTime":1309.0,"body":"To put something together? Is it"},{"speaker":"Phnam Bagley","startTime":1304.3200000000002,"endTime":1309.0,"body":"worth it? Is it serving someone?"},{"speaker":"Phnam Bagley","startTime":1309.03,"endTime":1310.14,"body":"Is it serving the planet?"},{"speaker":"Aaron Moncur","startTime":1310.95,"endTime":1313.6200000000001,"body":"Well, I'll echo"},{"speaker":"Aaron Moncur","startTime":1310.95,"endTime":1313.6200000000001,"body":"what you said about education."},{"speaker":"Aaron Moncur","startTime":1313.6200000000001,"endTime":1317.16,"body":"Because the same is true for"},{"speaker":"Aaron Moncur","startTime":1313.6200000000001,"endTime":1317.16,"body":"mechanical designers. You know,"},{"speaker":"Aaron Moncur","startTime":1317.43,"endTime":1322.14,"body":"coming out of university, most"},{"speaker":"Aaron Moncur","startTime":1317.43,"endTime":1322.14,"body":"newly graduated mechanical"},{"speaker":"Aaron Moncur","startTime":1322.14,"endTime":1326.28,"body":"engineers don't really know how"},{"speaker":"Aaron Moncur","startTime":1322.14,"endTime":1326.28,"body":"to design anything. It's on the"},{"speaker":"Aaron Moncur","startTime":1326.28,"endTime":1330.5700000000002,"body":"job training, where you learn"},{"speaker":"Aaron Moncur","startTime":1326.28,"endTime":1330.5700000000002,"body":"how to do that. So internships"},{"speaker":"Aaron Moncur","startTime":1330.6000000000001,"endTime":1336.1200000000001,"body":"and finding experiences and"},{"speaker":"Aaron Moncur","startTime":1330.6000000000001,"endTime":1336.1200000000001,"body":"opportunities to get real world"},{"speaker":"Aaron Moncur","startTime":1336.18,"endTime":1342.3600000000001,"body":"experience that's so important"},{"speaker":"Aaron Moncur","startTime":1336.18,"endTime":1342.3600000000001,"body":"for for any young designer. What"},{"speaker":"Aaron Moncur","startTime":1342.3600000000001,"endTime":1345.63,"body":"what are some of the physical"},{"speaker":"Aaron Moncur","startTime":1342.3600000000001,"endTime":1345.63,"body":"tools that you recommend design"},{"speaker":"Aaron Moncur","startTime":1345.66,"endTime":1349.2,"body":"or engineering teams have in"},{"speaker":"Aaron Moncur","startTime":1345.66,"endTime":1349.2,"body":"their workspaces to foster"},{"speaker":"Aaron Moncur","startTime":1349.2,"endTime":1350.04,"body":"creativity?"},{"speaker":"Phnam Bagley","startTime":1352.6000000000001,"endTime":1355.18,"body":"Definitely 3D"},{"speaker":"Phnam Bagley","startTime":1352.6000000000001,"endTime":1355.18,"body":"printer is funny, because I was"},{"speaker":"Phnam Bagley","startTime":1355.18,"endTime":1357.88,"body":"a little bit resistance with 3D"},{"speaker":"Phnam Bagley","startTime":1355.18,"endTime":1357.88,"body":"printing at first, because I"},{"speaker":"Phnam Bagley","startTime":1357.88,"endTime":1362.8,"body":"don't think people were using"},{"speaker":"Phnam Bagley","startTime":1357.88,"endTime":1362.8,"body":"them the right way. I found a"},{"speaker":"Phnam Bagley","startTime":1362.8,"endTime":1366.6100000000001,"body":"lot of benefit using 3D"},{"speaker":"Phnam Bagley","startTime":1362.8,"endTime":1366.6100000000001,"body":"printers, specifically for"},{"speaker":"Phnam Bagley","startTime":1366.79,"endTime":1372.7,"body":"ergonomic products. So when you"},{"speaker":"Phnam Bagley","startTime":1366.79,"endTime":1372.7,"body":"design something that's touches,"},{"speaker":"Phnam Bagley","startTime":1372.73,"endTime":1376.6000000000001,"body":"the body touches different parts"},{"speaker":"Phnam Bagley","startTime":1372.73,"endTime":1376.6000000000001,"body":"of the body, or different people"},{"speaker":"Phnam Bagley","startTime":1376.63,"endTime":1382.18,"body":"who have different proportions"},{"speaker":"Phnam Bagley","startTime":1376.63,"endTime":1382.18,"body":"on the body. The process of"},{"speaker":"Phnam Bagley","startTime":1382.18,"endTime":1387.8500000000001,"body":"making a new prototype every"},{"speaker":"Phnam Bagley","startTime":1382.18,"endTime":1387.8500000000001,"body":"day, and changing a millimeter"},{"speaker":"Phnam Bagley","startTime":1387.8500000000001,"endTime":1392.38,"body":"here or there, just to make sure"},{"speaker":"Phnam Bagley","startTime":1387.8500000000001,"endTime":1392.38,"body":"that one, it's it conforms to"},{"speaker":"Phnam Bagley","startTime":1392.38,"endTime":1395.74,"body":"the body, but to you know, the"},{"speaker":"Phnam Bagley","startTime":1392.38,"endTime":1395.74,"body":"weight or center of gravity is"},{"speaker":"Phnam Bagley","startTime":1395.74,"endTime":1399.8500000000001,"body":"in the right place, you know,"},{"speaker":"Phnam Bagley","startTime":1395.74,"endTime":1399.8500000000001,"body":"all those things, getting"},{"speaker":"Phnam Bagley","startTime":1399.88,"endTime":1403.18,"body":"answers quickly, kind of the"},{"speaker":"Phnam Bagley","startTime":1399.88,"endTime":1403.18,"body":"idea of failing quickly in order"},{"speaker":"Phnam Bagley","startTime":1403.18,"endTime":1407.3200000000002,"body":"to get to your answer quicker."},{"speaker":"Phnam Bagley","startTime":1403.18,"endTime":1407.3200000000002,"body":"That's, that's been fairly"},{"speaker":"Phnam Bagley","startTime":1407.3200000000002,"endTime":1412.3600000000001,"body":"magical. And, but also, you"},{"speaker":"Phnam Bagley","startTime":1407.3200000000002,"endTime":1412.3600000000001,"body":"know, the problem with 3D"},{"speaker":"Phnam Bagley","startTime":1412.3600000000001,"endTime":1415.18,"body":"printing is that people think is"},{"speaker":"Phnam Bagley","startTime":1412.3600000000001,"endTime":1415.18,"body":"a lot better than than what it"},{"speaker":"Phnam Bagley","startTime":1415.18,"endTime":1418.3600000000001,"body":"is most of the time people,"},{"speaker":"Phnam Bagley","startTime":1415.18,"endTime":1418.3600000000001,"body":"people still come to us and say,"},{"speaker":"Phnam Bagley","startTime":1418.3600000000001,"endTime":1422.5,"body":"Hey, I have a 3D printed model."},{"speaker":"Phnam Bagley","startTime":1418.3600000000001,"endTime":1422.5,"body":"Can you manufacture this? And"},{"speaker":"Phnam Bagley","startTime":1422.5,"endTime":1428.77,"body":"we're like, No, that is not. So"},{"speaker":"Phnam Bagley","startTime":1422.5,"endTime":1428.77,"body":"a lot of education, I would say"},{"speaker":"Phnam Bagley","startTime":1428.77,"endTime":1433.03,"body":"I spend 15% of my time telling"},{"speaker":"Phnam Bagley","startTime":1428.77,"endTime":1433.03,"body":"people how things work in"},{"speaker":"Phnam Bagley","startTime":1433.03,"endTime":1435.7,"body":"hardware, whether it's from an"},{"speaker":"Phnam Bagley","startTime":1433.03,"endTime":1435.7,"body":"engineering standpoint, or a"},{"speaker":"Phnam Bagley","startTime":1435.7,"endTime":1439.8700000000001,"body":"design standpoint, because I"},{"speaker":"Phnam Bagley","startTime":1435.7,"endTime":1439.8700000000001,"body":"don't know if it's, if it's the"},{"speaker":"Phnam Bagley","startTime":1439.8700000000001,"endTime":1443.8300000000002,"body":"Kickstarter or Indiegogo or a"},{"speaker":"Phnam Bagley","startTime":1439.8700000000001,"endTime":1443.8300000000002,"body":"shark tanks of the world. But a"},{"speaker":"Phnam Bagley","startTime":1443.8300000000002,"endTime":1447.49,"body":"lot of people think that it"},{"speaker":"Phnam Bagley","startTime":1443.8300000000002,"endTime":1447.49,"body":"costs a lot less and takes a lot"},{"speaker":"Phnam Bagley","startTime":1447.49,"endTime":1449.65,"body":"less time to develop hardware."},{"speaker":"Aaron Moncur","startTime":1449.77,"endTime":1453.55,"body":"Hear, hear! Amen"},{"speaker":"Aaron Moncur","startTime":1449.77,"endTime":1453.55,"body":"to that. Well, let me take a"},{"speaker":"Aaron Moncur","startTime":1453.55,"endTime":1456.8200000000002,"body":"very short break and share with"},{"speaker":"Aaron Moncur","startTime":1453.55,"endTime":1456.8200000000002,"body":"the listeners that"},{"speaker":"Aaron Moncur","startTime":1498.69,"endTime":1504.0,"body":"teampipeline.us is where you can"},{"speaker":"Aaron Moncur","startTime":1498.69,"endTime":1504.0,"body":"learn more about how we help"},{"speaker":"Aaron Moncur","startTime":1504.03,"endTime":1507.24,"body":"medical device and other product"},{"speaker":"Aaron Moncur","startTime":1504.03,"endTime":1507.24,"body":"engineering or manufacturing"},{"speaker":"Aaron Moncur","startTime":1507.24,"endTime":1511.05,"body":"teams, develop turnkey"},{"speaker":"Aaron Moncur","startTime":1507.24,"endTime":1511.05,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":1511.08,"endTime":1514.74,"body":"automated machines to"},{"speaker":"Aaron Moncur","startTime":1511.08,"endTime":1514.74,"body":"characterize inspect, assemble,"},{"speaker":"Aaron Moncur","startTime":1514.77,"endTime":1518.22,"body":"manufacturer and perform"},{"speaker":"Aaron Moncur","startTime":1514.77,"endTime":1518.22,"body":"verification testing on your"},{"speaker":"Aaron Moncur","startTime":1518.22,"endTime":1523.95,"body":"devices. We're speaking with"},{"speaker":"Aaron Moncur","startTime":1518.22,"endTime":1523.95,"body":"Phnam Bagley today co founder at"},{"speaker":"Aaron Moncur","startTime":1523.98,"endTime":1528.48,"body":"Nonfiction. And I have a"},{"speaker":"Aaron Moncur","startTime":1523.98,"endTime":1528.48,"body":"question for you that my son"},{"speaker":"Aaron Moncur","startTime":1528.54,"endTime":1531.48,"body":"actually came up with I was"},{"speaker":"Aaron Moncur","startTime":1528.54,"endTime":1531.48,"body":"telling him about this interview"},{"speaker":"Aaron Moncur","startTime":1531.48,"endTime":1534.4199999999998,"body":"earlier. And he said, I told him"},{"speaker":"Aaron Moncur","startTime":1531.48,"endTime":1534.4199999999998,"body":"that you're really creative"},{"speaker":"Aaron Moncur","startTime":1534.4199999999998,"endTime":1537.12,"body":"person. And he says, ask her"},{"speaker":"Aaron Moncur","startTime":1534.4199999999998,"endTime":1537.12,"body":"what's her favorite part of her"},{"speaker":"Aaron Moncur","startTime":1537.12,"endTime":1540.09,"body":"job? And I thought, Oh, that's a"},{"speaker":"Aaron Moncur","startTime":1537.12,"endTime":1540.09,"body":"great question. So what what is"},{"speaker":"Aaron Moncur","startTime":1540.12,"endTime":1541.6499999999999,"body":"your favorite part of your job?"},{"speaker":"Phnam Bagley","startTime":1542.73,"endTime":1546.21,"body":"Oh, god, there's"},{"speaker":"Phnam Bagley","startTime":1542.73,"endTime":1546.21,"body":"so many. So I'm one of those"},{"speaker":"Phnam Bagley","startTime":1546.21,"endTime":1548.3999999999999,"body":"people who works a lot,"},{"speaker":"Phnam Bagley","startTime":1546.21,"endTime":1548.3999999999999,"body":"obviously, because I want a"},{"speaker":"Phnam Bagley","startTime":1548.3999999999999,"endTime":1552.8999999999999,"body":"company but I love every minute"},{"speaker":"Phnam Bagley","startTime":1548.3999999999999,"endTime":1552.8999999999999,"body":"of it. So I guess that's what"},{"speaker":"Phnam Bagley","startTime":1552.8999999999999,"endTime":1555.1499999999999,"body":"happens when you tailor your own"},{"speaker":"Phnam Bagley","startTime":1552.8999999999999,"endTime":1555.1499999999999,"body":"job and start your own thing."},{"speaker":"Phnam Bagley","startTime":1555.1499999999999,"endTime":1562.1699999999998,"body":"But oh, gosh, it's, um, I love"},{"speaker":"Phnam Bagley","startTime":1555.1499999999999,"endTime":1562.1699999999998,"body":"telling the stories that we"},{"speaker":"Phnam Bagley","startTime":1562.1699999999998,"endTime":1566.6399999999999,"body":"build together with with our"},{"speaker":"Phnam Bagley","startTime":1562.1699999999998,"endTime":1566.6399999999999,"body":"internal team or with clients,"},{"speaker":"Phnam Bagley","startTime":1566.6699999999998,"endTime":1570.03,"body":"right? I could I could show up"},{"speaker":"Phnam Bagley","startTime":1566.6699999999998,"endTime":1570.03,"body":"to a client and say, Oh, we did"},{"speaker":"Phnam Bagley","startTime":1570.03,"endTime":1574.1399999999999,"body":"this thing. It works good luck."},{"speaker":"Phnam Bagley","startTime":1570.03,"endTime":1574.1399999999999,"body":"Or I can be like, well, we"},{"speaker":"Phnam Bagley","startTime":1574.1399999999999,"endTime":1577.26,"body":"looked into this culture and got"},{"speaker":"Phnam Bagley","startTime":1574.1399999999999,"endTime":1577.26,"body":"inspired by this and then we"},{"speaker":"Phnam Bagley","startTime":1577.26,"endTime":1580.6499999999999,"body":"connected with this other thing."},{"speaker":"Phnam Bagley","startTime":1577.26,"endTime":1580.6499999999999,"body":"And then we we start innovating"},{"speaker":"Phnam Bagley","startTime":1580.6499999999999,"endTime":1583.56,"body":"on how to put this together we"},{"speaker":"Phnam Bagley","startTime":1580.6499999999999,"endTime":1583.56,"body":"did a prototype and then oh,"},{"speaker":"Phnam Bagley","startTime":1583.56,"endTime":1585.8999999999999,"body":"this has never been done before."},{"speaker":"Phnam Bagley","startTime":1583.56,"endTime":1585.8999999999999,"body":"and blah, blah, blah. You know,"},{"speaker":"Phnam Bagley","startTime":1585.8999999999999,"endTime":1591.84,"body":"that whole storytelling is"},{"speaker":"Phnam Bagley","startTime":1585.8999999999999,"endTime":1591.84,"body":"incredibly fascinating because I"},{"speaker":"Phnam Bagley","startTime":1591.84,"endTime":1595.23,"body":"can, I can take something very"},{"speaker":"Phnam Bagley","startTime":1591.84,"endTime":1595.23,"body":"complex and make it very"},{"speaker":"Phnam Bagley","startTime":1595.32,"endTime":1600.78,"body":"attainable. I want to speak to"},{"speaker":"Phnam Bagley","startTime":1595.32,"endTime":1600.78,"body":"teenagers to children to people"},{"speaker":"Phnam Bagley","startTime":1600.78,"endTime":1605.1,"body":"who are not technically savvy, I"},{"speaker":"Phnam Bagley","startTime":1600.78,"endTime":1605.1,"body":"want to talk to all of these"},{"speaker":"Phnam Bagley","startTime":1605.1,"endTime":1608.1,"body":"people and and let them believe"},{"speaker":"Phnam Bagley","startTime":1605.1,"endTime":1608.1,"body":"that design engineering can"},{"speaker":"Phnam Bagley","startTime":1608.1,"endTime":1609.75,"body":"actually change their lives for"},{"speaker":"Phnam Bagley","startTime":1608.1,"endTime":1609.75,"body":"the better."},{"speaker":"Aaron Moncur","startTime":1609.9299999999998,"endTime":1614.6399999999999,"body":"Awesome. I love"},{"speaker":"Aaron Moncur","startTime":1609.9299999999998,"endTime":1614.6399999999999,"body":"that. I don't want to spend too"},{"speaker":"Aaron Moncur","startTime":1614.6399999999999,"endTime":1617.9099999999999,"body":"much time on this textbook. But"},{"speaker":"Aaron Moncur","startTime":1614.6399999999999,"endTime":1617.9099999999999,"body":"I'm curious, what are a few of"},{"speaker":"Aaron Moncur","startTime":1617.9099999999999,"endTime":1621.33,"body":"the most interesting products"},{"speaker":"Aaron Moncur","startTime":1617.9099999999999,"endTime":1621.33,"body":"that that you've worked on at"},{"speaker":"Aaron Moncur","startTime":1621.33,"endTime":1625.35,"body":"Nonfiction and, and maybe one of"},{"speaker":"Aaron Moncur","startTime":1621.33,"endTime":1625.35,"body":"them could be the the earphones"},{"speaker":"Aaron Moncur","startTime":1625.35,"endTime":1626.6399999999999,"body":"that you're wearing right now?"},{"speaker":"Phnam Bagley","startTime":1627.27,"endTime":1630.0,"body":"Yeah, so I'm"},{"speaker":"Phnam Bagley","startTime":1627.27,"endTime":1630.0,"body":"wearing the human headphones."},{"speaker":"Phnam Bagley","startTime":1630.6,"endTime":1633.78,"body":"What was very interesting about"},{"speaker":"Phnam Bagley","startTime":1630.6,"endTime":1633.78,"body":"that project is that it was kind"},{"speaker":"Phnam Bagley","startTime":1633.78,"endTime":1638.1299999999999,"body":"of a first like the first audio"},{"speaker":"Phnam Bagley","startTime":1633.78,"endTime":1638.1299999999999,"body":"headphone without a band, and"},{"speaker":"Phnam Bagley","startTime":1638.85,"endTime":1642.1799999999998,"body":"pretty easy to define. And then"},{"speaker":"Phnam Bagley","startTime":1638.85,"endTime":1642.1799999999998,"body":"you get into the ergonomics. And"},{"speaker":"Phnam Bagley","startTime":1642.1799999999998,"endTime":1645.99,"body":"you realize, oh, yours human"},{"speaker":"Phnam Bagley","startTime":1642.1799999999998,"endTime":1645.99,"body":"ears are very different. And"},{"speaker":"Phnam Bagley","startTime":1645.99,"endTime":1649.8,"body":"they're very weird, and a very"},{"speaker":"Phnam Bagley","startTime":1645.99,"endTime":1649.8,"body":"sensitive, and they come in all"},{"speaker":"Phnam Bagley","startTime":1649.8,"endTime":1654.3,"body":"shapes and sizes. And, and, and"},{"speaker":"Phnam Bagley","startTime":1649.8,"endTime":1654.3,"body":"it's very difficult to work to"},{"speaker":"Phnam Bagley","startTime":1654.33,"endTime":1658.86,"body":"design something like this."},{"speaker":"Phnam Bagley","startTime":1654.33,"endTime":1658.86,"body":"Because not only the ergonomics"},{"speaker":"Phnam Bagley","startTime":1658.86,"endTime":1662.19,"body":"were difficult, but also the"},{"speaker":"Phnam Bagley","startTime":1658.86,"endTime":1662.19,"body":"user experience, how do you put"},{"speaker":"Phnam Bagley","startTime":1662.19,"endTime":1664.74,"body":"them on and make sure that"},{"speaker":"Phnam Bagley","startTime":1662.19,"endTime":1664.74,"body":"they're secure enough that you"},{"speaker":"Phnam Bagley","startTime":1664.74,"endTime":1668.1299999999999,"body":"can do a handstand, and they"},{"speaker":"Phnam Bagley","startTime":1664.74,"endTime":1668.1299999999999,"body":"wouldn't move? And that's"},{"speaker":"Phnam Bagley","startTime":1668.1299999999999,"endTime":1669.87,"body":"actually the case? I can do a"},{"speaker":"Phnam Bagley","startTime":1668.1299999999999,"endTime":1669.87,"body":"handstand with these."},{"speaker":"Aaron Moncur","startTime":1669.96,"endTime":1671.7,"body":"Really? That's"},{"speaker":"Aaron Moncur","startTime":1669.96,"endTime":1671.7,"body":"impressive."},{"speaker":"Phnam Bagley","startTime":1671.8899999999999,"endTime":1675.85,"body":"Yeah, it took 700"},{"speaker":"Phnam Bagley","startTime":1671.8899999999999,"endTime":1675.85,"body":"prototypes, or probably more to"},{"speaker":"Phnam Bagley","startTime":1675.8799999999999,"endTime":1680.32,"body":"get the 100. So it was a, it was"},{"speaker":"Phnam Bagley","startTime":1675.8799999999999,"endTime":1680.32,"body":"actually one of the most"},{"speaker":"Phnam Bagley","startTime":1680.32,"endTime":1685.1799999999998,"body":"beautiful processes I've ever"},{"speaker":"Phnam Bagley","startTime":1680.32,"endTime":1685.1799999999998,"body":"seen, where industrial design"},{"speaker":"Phnam Bagley","startTime":1685.36,"endTime":1689.6499999999999,"body":"was building the surfaces that"},{"speaker":"Phnam Bagley","startTime":1685.36,"endTime":1689.6499999999999,"body":"would touch different parts of"},{"speaker":"Phnam Bagley","startTime":1689.6499999999999,"endTime":1695.8899999999999,"body":"the year and the head. And we"},{"speaker":"Phnam Bagley","startTime":1689.6499999999999,"endTime":1695.8899999999999,"body":"would negotiate with, you know,"},{"speaker":"Phnam Bagley","startTime":1696.4299999999998,"endTime":1700.0,"body":"the people in charge of the"},{"speaker":"Phnam Bagley","startTime":1696.4299999999998,"endTime":1700.0,"body":"components, you know, where do I"},{"speaker":"Phnam Bagley","startTime":1700.0,"endTime":1704.47,"body":"want magnets? Where does do the"},{"speaker":"Phnam Bagley","startTime":1700.0,"endTime":1704.47,"body":"PCBs go? What kind of shape and"},{"speaker":"Phnam Bagley","startTime":1704.47,"endTime":1709.27,"body":"size and volume of battery do I"},{"speaker":"Phnam Bagley","startTime":1704.47,"endTime":1709.27,"body":"want and was like going back and"},{"speaker":"Phnam Bagley","startTime":1709.27,"endTime":1713.47,"body":"forth like this, kind of like"},{"speaker":"Phnam Bagley","startTime":1709.27,"endTime":1713.47,"body":"between mechanical, electrical,"},{"speaker":"Phnam Bagley","startTime":1713.5,"endTime":1719.95,"body":"acoustic and, and an industrial"},{"speaker":"Phnam Bagley","startTime":1713.5,"endTime":1719.95,"body":"design anyone on for months. But"},{"speaker":"Phnam Bagley","startTime":1720.25,"endTime":1724.27,"body":"every day, we're refining closer"},{"speaker":"Phnam Bagley","startTime":1720.25,"endTime":1724.27,"body":"and closer. And between each of"},{"speaker":"Phnam Bagley","startTime":1724.27,"endTime":1727.99,"body":"the prototypes, we're also"},{"speaker":"Phnam Bagley","startTime":1724.27,"endTime":1727.99,"body":"testing on humans, right? And"},{"speaker":"Phnam Bagley","startTime":1727.99,"endTime":1730.06,"body":"then sometimes we'd have a"},{"speaker":"Phnam Bagley","startTime":1727.99,"endTime":1730.06,"body":"design that works great on"},{"speaker":"Phnam Bagley","startTime":1730.06,"endTime":1736.21,"body":"someone and not work at all on"},{"speaker":"Phnam Bagley","startTime":1730.06,"endTime":1736.21,"body":"someone else, or, and we had to,"},{"speaker":"Phnam Bagley","startTime":1736.99,"endTime":1740.77,"body":"yeah, we had to make certain"},{"speaker":"Phnam Bagley","startTime":1736.99,"endTime":1740.77,"body":"hard decisions of you know, do"},{"speaker":"Phnam Bagley","startTime":1740.77,"endTime":1744.7,"body":"we want to sell headphones with"},{"speaker":"Phnam Bagley","startTime":1740.77,"endTime":1744.7,"body":"six different inserts, and have"},{"speaker":"Phnam Bagley","startTime":1744.7,"endTime":1747.94,"body":"people try to six, seven inserts"},{"speaker":"Phnam Bagley","startTime":1744.7,"endTime":1747.94,"body":"to make sure that's the one"},{"speaker":"Phnam Bagley","startTime":1747.94,"endTime":1751.48,"body":"works. So from a user experience"},{"speaker":"Phnam Bagley","startTime":1747.94,"endTime":1751.48,"body":"perspective, that's pretty,"},{"speaker":"Phnam Bagley","startTime":1751.51,"endTime":1756.07,"body":"pretty crappy. So how do we"},{"speaker":"Phnam Bagley","startTime":1751.51,"endTime":1756.07,"body":"bring it down to two? And how do"},{"speaker":"Phnam Bagley","startTime":1756.07,"endTime":1760.24,"body":"we have one pair of headphones"},{"speaker":"Phnam Bagley","startTime":1756.07,"endTime":1760.24,"body":"that needs to be touching? Very"},{"speaker":"Phnam Bagley","startTime":1760.24,"endTime":1763.48,"body":"specific part of your head in"},{"speaker":"Phnam Bagley","startTime":1760.24,"endTime":1763.48,"body":"order to be stable? How do we"},{"speaker":"Phnam Bagley","startTime":1763.48,"endTime":1767.1399999999999,"body":"make that fit on the vast"},{"speaker":"Phnam Bagley","startTime":1763.48,"endTime":1767.1399999999999,"body":"majority of adult human heads?"},{"speaker":"Phnam Bagley","startTime":1767.98,"endTime":1771.1299999999999,"body":"For example, if you if you go"},{"speaker":"Phnam Bagley","startTime":1767.98,"endTime":1771.1299999999999,"body":"into 3d file, and you look at"},{"speaker":"Phnam Bagley","startTime":1771.1299999999999,"endTime":1776.5,"body":"the smallest one percentile,"},{"speaker":"Phnam Bagley","startTime":1771.1299999999999,"endTime":1776.5,"body":"female heads and the 99th"},{"speaker":"Phnam Bagley","startTime":1776.53,"endTime":1780.01,"body":"percentile, male head, I mean,"},{"speaker":"Phnam Bagley","startTime":1776.53,"endTime":1780.01,"body":"they basically look like they"},{"speaker":"Phnam Bagley","startTime":1780.01,"endTime":1784.21,"body":"belong to two different species."},{"speaker":"Phnam Bagley","startTime":1780.01,"endTime":1784.21,"body":"That's, it's so different. And"},{"speaker":"Phnam Bagley","startTime":1784.21,"endTime":1787.84,"body":"so you have to work with that."},{"speaker":"Phnam Bagley","startTime":1784.21,"endTime":1787.84,"body":"Right? Obviously, we, you know,"},{"speaker":"Phnam Bagley","startTime":1787.8999999999999,"endTime":1792.1299999999999,"body":"most people who design ergonomic"},{"speaker":"Phnam Bagley","startTime":1787.8999999999999,"endTime":1792.1299999999999,"body":"products, like headphones or any"},{"speaker":"Phnam Bagley","startTime":1792.1299999999999,"endTime":1797.53,"body":"other common product, they base"},{"speaker":"Phnam Bagley","startTime":1792.1299999999999,"endTime":1797.53,"body":"them off of 50th percentile"},{"speaker":"Phnam Bagley","startTime":1797.53,"endTime":1803.4099999999999,"body":"male. And, and I mean, it was"},{"speaker":"Phnam Bagley","startTime":1797.53,"endTime":1803.4099999999999,"body":"great for them, but that is not,"},{"speaker":"Phnam Bagley","startTime":1804.46,"endTime":1808.78,"body":"you know, the vast majority of"},{"speaker":"Phnam Bagley","startTime":1804.46,"endTime":1808.78,"body":"the earth's population. And, and"},{"speaker":"Phnam Bagley","startTime":1808.78,"endTime":1812.23,"body":"so yeah, it's, that was very,"},{"speaker":"Phnam Bagley","startTime":1808.78,"endTime":1812.23,"body":"very difficult, very rewarding"},{"speaker":"Phnam Bagley","startTime":1812.23,"endTime":1815.44,"body":"once we're able to get to the"},{"speaker":"Phnam Bagley","startTime":1812.23,"endTime":1815.44,"body":"end of it. But to come back to"},{"speaker":"Phnam Bagley","startTime":1815.44,"endTime":1818.98,"body":"your question, so many projects"},{"speaker":"Phnam Bagley","startTime":1815.44,"endTime":1818.98,"body":"we're working on are crazy. So"},{"speaker":"Phnam Bagley","startTime":1819.04,"endTime":1823.06,"body":"if you go on our websites, three"},{"speaker":"Phnam Bagley","startTime":1819.04,"endTime":1823.06,"body":"w nonfiction dot design, you"},{"speaker":"Phnam Bagley","startTime":1823.06,"endTime":1826.78,"body":"will see a lot of the projects"},{"speaker":"Phnam Bagley","startTime":1823.06,"endTime":1826.78,"body":"that we've worked on in the past"},{"speaker":"Phnam Bagley","startTime":1827.29,"endTime":1829.99,"body":"that have launched some of them"},{"speaker":"Phnam Bagley","startTime":1827.29,"endTime":1829.99,"body":"sound like complete science"},{"speaker":"Phnam Bagley","startTime":1829.99,"endTime":1833.44,"body":"fiction, like we have a a brain"},{"speaker":"Phnam Bagley","startTime":1829.99,"endTime":1833.44,"body":"stimulator in the form of a"},{"speaker":"Phnam Bagley","startTime":1833.44,"endTime":1836.4099999999999,"body":"headphones that can help you"},{"speaker":"Phnam Bagley","startTime":1833.44,"endTime":1836.4099999999999,"body":"learn movement faster, just by"},{"speaker":"Phnam Bagley","startTime":1836.4099999999999,"endTime":1839.9199999999998,"body":"stimulating your motor cortex"},{"speaker":"Phnam Bagley","startTime":1836.4099999999999,"endTime":1839.9199999999998,"body":"will work a lot of neurosciences"},{"speaker":"Phnam Bagley","startTime":1839.9199999999998,"endTime":1844.87,"body":"is pretty cool. We also have the"},{"speaker":"Phnam Bagley","startTime":1839.9199999999998,"endTime":1844.87,"body":"first FDA approved wrist"},{"speaker":"Phnam Bagley","startTime":1844.87,"endTime":1848.4099999999999,"body":"wearable that helps people with"},{"speaker":"Phnam Bagley","startTime":1844.87,"endTime":1848.4099999999999,"body":"hand tremors, calm down their"},{"speaker":"Phnam Bagley","startTime":1848.4099999999999,"endTime":1852.37,"body":"hands so they can drink coffee"},{"speaker":"Phnam Bagley","startTime":1848.4099999999999,"endTime":1852.37,"body":"right to the letter again. So"},{"speaker":"Phnam Bagley","startTime":1852.3999999999999,"endTime":1856.1499999999999,"body":"everything that is very life"},{"speaker":"Phnam Bagley","startTime":1852.3999999999999,"endTime":1856.1499999999999,"body":"changing, for the better,"},{"speaker":"Phnam Bagley","startTime":1856.75,"endTime":1860.08,"body":"whether it's life changing for"},{"speaker":"Phnam Bagley","startTime":1856.75,"endTime":1860.08,"body":"the planet, or for humans, is"},{"speaker":"Phnam Bagley","startTime":1860.08,"endTime":1864.34,"body":"what we're focused on. And"},{"speaker":"Phnam Bagley","startTime":1860.08,"endTime":1864.34,"body":"you've probably seen the 17"},{"speaker":"Phnam Bagley","startTime":1864.55,"endTime":1867.37,"body":"Sustainable, Sustainable"},{"speaker":"Phnam Bagley","startTime":1864.55,"endTime":1867.37,"body":"Development Goals from the"},{"speaker":"Phnam Bagley","startTime":1867.37,"endTime":1871.9299999999998,"body":"United Nations. It's it's goals"},{"speaker":"Phnam Bagley","startTime":1867.37,"endTime":1871.9299999999998,"body":"that have to do with inequality"},{"speaker":"Phnam Bagley","startTime":1871.9299999999998,"endTime":1877.87,"body":"with health, education,"},{"speaker":"Phnam Bagley","startTime":1871.9299999999998,"endTime":1877.87,"body":"conservation, etc. So it has"},{"speaker":"Phnam Bagley","startTime":1877.87,"endTime":1883.69,"body":"become one of our one of them"},{"speaker":"Phnam Bagley","startTime":1877.87,"endTime":1883.69,"body":"fiction's requirements to only"},{"speaker":"Phnam Bagley","startTime":1883.69,"endTime":1887.95,"body":"work with companies that satisfy"},{"speaker":"Phnam Bagley","startTime":1883.69,"endTime":1887.95,"body":"at least one of the 17 goals."},{"speaker":"Aaron Moncur","startTime":1887.95,"endTime":1888.6399999999999,"body":"Really?"},{"speaker":"Phnam Bagley","startTime":1888.6699999999998,"endTime":1891.19,"body":"Yeah. So"},{"speaker":"Phnam Bagley","startTime":1888.6699999999998,"endTime":1891.19,"body":"sustainability and social impact"},{"speaker":"Phnam Bagley","startTime":1891.19,"endTime":1896.1399999999999,"body":"are absolutely important to us."},{"speaker":"Phnam Bagley","startTime":1891.19,"endTime":1896.1399999999999,"body":"And we are, you know, after five"},{"speaker":"Phnam Bagley","startTime":1896.1399999999999,"endTime":1899.44,"body":"years of running this company we"},{"speaker":"Phnam Bagley","startTime":1896.1399999999999,"endTime":1899.44,"body":"are at as a place where we can"},{"speaker":"Phnam Bagley","startTime":1899.44,"endTime":1903.37,"body":"actually say no to people who"},{"speaker":"Phnam Bagley","startTime":1899.44,"endTime":1903.37,"body":"just wants, you know, to copy"},{"speaker":"Phnam Bagley","startTime":1903.37,"endTime":1908.8899999999999,"body":"someone else, or you know, to"},{"speaker":"Phnam Bagley","startTime":1903.37,"endTime":1908.8899999999999,"body":"just do enclosure design, I, you"},{"speaker":"Phnam Bagley","startTime":1908.8899999999999,"endTime":1913.3899999999999,"body":"know, I don't really see the"},{"speaker":"Phnam Bagley","startTime":1908.8899999999999,"endTime":1913.3899999999999,"body":"point of skinning yet another"},{"speaker":"Phnam Bagley","startTime":1913.57,"endTime":1917.98,"body":"same product architecture of a"},{"speaker":"Phnam Bagley","startTime":1913.57,"endTime":1917.98,"body":"project, because you're working"},{"speaker":"Phnam Bagley","startTime":1917.98,"endTime":1921.55,"body":"with a different brand, unless"},{"speaker":"Phnam Bagley","startTime":1917.98,"endTime":1921.55,"body":"you making it higher quality,"},{"speaker":"Phnam Bagley","startTime":1921.58,"endTime":1925.0,"body":"unless you're changing the"},{"speaker":"Phnam Bagley","startTime":1921.58,"endTime":1925.0,"body":"material, the process or the"},{"speaker":"Phnam Bagley","startTime":1925.0,"endTime":1930.4299999999998,"body":"assembly, work into something a"},{"speaker":"Phnam Bagley","startTime":1925.0,"endTime":1930.4299999999998,"body":"lot more easy, a lot easier to,"},{"speaker":"Phnam Bagley","startTime":1930.49,"endTime":1934.84,"body":"to recycle or to a lot less"},{"speaker":"Phnam Bagley","startTime":1930.49,"endTime":1934.84,"body":"toxic to the planet unless you"},{"speaker":"Phnam Bagley","startTime":1934.84,"endTime":1940.0,"body":"are benefiting communities that"},{"speaker":"Phnam Bagley","startTime":1934.84,"endTime":1940.0,"body":"don't have access to the type of"},{"speaker":"Phnam Bagley","startTime":1940.0,"endTime":1943.9299999999998,"body":"technology we have here. I don't"},{"speaker":"Phnam Bagley","startTime":1940.0,"endTime":1943.9299999999998,"body":"really see the point of doing"},{"speaker":"Phnam Bagley","startTime":1943.9299999999998,"endTime":1946.81,"body":"hardware, because otherwise"},{"speaker":"Phnam Bagley","startTime":1943.9299999999998,"endTime":1946.81,"body":"we're just filling landfills."},{"speaker":"Phnam Bagley","startTime":1946.81,"endTime":1947.1399999999999,"body":"Right."},{"speaker":"Aaron Moncur","startTime":1947.7,"endTime":1951.1799999999998,"body":"Right. This this"},{"speaker":"Aaron Moncur","startTime":1947.7,"endTime":1951.1799999999998,"body":"is a perfect segue. I have three"},{"speaker":"Aaron Moncur","startTime":1951.1799999999998,"endTime":1954.12,"body":"kids. And whenever I asked them"},{"speaker":"Aaron Moncur","startTime":1951.1799999999998,"endTime":1954.12,"body":"to do something they don't want"},{"speaker":"Aaron Moncur","startTime":1954.12,"endTime":1957.75,"body":"to do. And I asked them why they"},{"speaker":"Aaron Moncur","startTime":1954.12,"endTime":1957.75,"body":"don't want to do it. Their most"},{"speaker":"Aaron Moncur","startTime":1957.75,"endTime":1961.35,"body":"common response is can you guess"},{"speaker":"Aaron Moncur","startTime":1957.75,"endTime":1961.35,"body":"what it is? I'm curious. It's"},{"speaker":"Aaron Moncur","startTime":1961.35,"endTime":1962.61,"body":"boring, that's what they say"},{"speaker":"Phnam Bagley","startTime":1962.61,"endTime":1963.51,"body":"No, go for it?"},{"speaker":"Aaron Moncur","startTime":1963.51,"endTime":1964.1699999999998,"body":"It's boring."},{"speaker":"Phnam Bagley","startTime":1964.32,"endTime":1965.4299999999998,"body":"Oh, it's boring?"},{"speaker":"Aaron Moncur","startTime":1965.49,"endTime":1968.01,"body":"It's boring. Yeah,"},{"speaker":"Aaron Moncur","startTime":1965.49,"endTime":1968.01,"body":"that's the most common. Hey,"},{"speaker":"Aaron Moncur","startTime":1968.04,"endTime":1970.56,"body":"will you do this? Please? I"},{"speaker":"Aaron Moncur","startTime":1968.04,"endTime":1970.56,"body":"don't want to do that. Why not?"},{"speaker":"Aaron Moncur","startTime":1970.59,"endTime":1975.57,"body":"It's boring. Yes. I think that"},{"speaker":"Aaron Moncur","startTime":1970.59,"endTime":1975.57,"body":"that is something that's"},{"speaker":"Aaron Moncur","startTime":1975.57,"endTime":1978.87,"body":"important to you. I mean, based"},{"speaker":"Aaron Moncur","startTime":1975.57,"endTime":1978.87,"body":"on some of the research I did is"},{"speaker":"Aaron Moncur","startTime":1978.87,"endTime":1982.1699999999998,"body":"that you don't like working on"},{"speaker":"Aaron Moncur","startTime":1978.87,"endTime":1982.1699999999998,"body":"boring things. I mean, I can"},{"speaker":"Aaron Moncur","startTime":1982.1699999999998,"endTime":1985.6499999999999,"body":"even see it. Not everyone who's"},{"speaker":"Aaron Moncur","startTime":1982.1699999999998,"endTime":1985.6499999999999,"body":"listening this or no one who's"},{"speaker":"Aaron Moncur","startTime":1985.6499999999999,"endTime":1989.25,"body":"listening to this will see it"},{"speaker":"Aaron Moncur","startTime":1985.6499999999999,"endTime":1989.25,"body":"because we see the the video but"},{"speaker":"Aaron Moncur","startTime":1989.25,"endTime":1991.8,"body":"they are only going to hear the"},{"speaker":"Aaron Moncur","startTime":1989.25,"endTime":1991.8,"body":"audio, but you have this fun"},{"speaker":"Aaron Moncur","startTime":1991.8,"endTime":1994.44,"body":"colored hair. And like you have,"},{"speaker":"Aaron Moncur","startTime":1991.8,"endTime":1994.44,"body":"I've seen all these pictures of"},{"speaker":"Aaron Moncur","startTime":1994.44,"endTime":1998.25,"body":"you in this dynamic, cool"},{"speaker":"Aaron Moncur","startTime":1994.44,"endTime":1998.25,"body":"clothing. I just get the sense"},{"speaker":"Aaron Moncur","startTime":1998.25,"endTime":2004.1,"body":"that you you rebel against"},{"speaker":"Aaron Moncur","startTime":1998.25,"endTime":2004.1,"body":"boringness in your work on"},{"speaker":"Aaron Moncur","startTime":2004.1,"endTime":2006.05,"body":"things that are exciting and fun"},{"speaker":"Aaron Moncur","startTime":2004.1,"endTime":2006.05,"body":"and new."},{"speaker":"Phnam Bagley","startTime":2006.6699999999998,"endTime":2011.02,"body":"Absolutely. And"},{"speaker":"Phnam Bagley","startTime":2006.6699999999998,"endTime":2011.02,"body":"yes, and more of that. Yeah,"},{"speaker":"Phnam Bagley","startTime":2011.02,"endTime":2014.8,"body":"it's, I mean, I am lucky that"},{"speaker":"Phnam Bagley","startTime":2011.02,"endTime":2014.8,"body":"I'm a designer, you know, it's"},{"speaker":"Phnam Bagley","startTime":2014.8,"endTime":2018.37,"body":"not like I'm an attorney, or"},{"speaker":"Phnam Bagley","startTime":2014.8,"endTime":2018.37,"body":"although some attorneys very fun"},{"speaker":"Phnam Bagley","startTime":2018.37,"endTime":2024.46,"body":"to look at. But, you know, I am"},{"speaker":"Phnam Bagley","startTime":2018.37,"endTime":2024.46,"body":"not pressured to fit visually"},{"speaker":"Phnam Bagley","startTime":2024.49,"endTime":2031.96,"body":"into a very expected way of"},{"speaker":"Phnam Bagley","startTime":2024.49,"endTime":2031.96,"body":"thinking or looking like, but"},{"speaker":"Phnam Bagley","startTime":2031.99,"endTime":2036.8799999999999,"body":"but I take that two to two level"},{"speaker":"Phnam Bagley","startTime":2031.99,"endTime":2036.8799999999999,"body":"self expression that makes me"},{"speaker":"Phnam Bagley","startTime":2036.8799999999999,"endTime":2041.1399999999999,"body":"happy. Because to me, if I'm"},{"speaker":"Phnam Bagley","startTime":2036.8799999999999,"endTime":2041.1399999999999,"body":"creative, if I'm productive, if"},{"speaker":"Phnam Bagley","startTime":2041.1399999999999,"endTime":2045.28,"body":"I attract people who want to"},{"speaker":"Phnam Bagley","startTime":2041.1399999999999,"endTime":2045.28,"body":"change the world, that's, that"},{"speaker":"Phnam Bagley","startTime":2045.28,"endTime":2048.82,"body":"makes me happy that that brings"},{"speaker":"Phnam Bagley","startTime":2045.28,"endTime":2048.82,"body":"joy. And who wants to work with"},{"speaker":"Phnam Bagley","startTime":2048.82,"endTime":2053.59,"body":"someone who doesn't have fun,"},{"speaker":"Phnam Bagley","startTime":2048.82,"endTime":2053.59,"body":"right? Or with someone who"},{"speaker":"Phnam Bagley","startTime":2053.59,"endTime":2058.57,"body":"doesn't have fun, you know,"},{"speaker":"Phnam Bagley","startTime":2053.59,"endTime":2058.57,"body":"culture. Someone was, was"},{"speaker":"Phnam Bagley","startTime":2058.57,"endTime":2063.46,"body":"putting out a survey on LinkedIn"},{"speaker":"Phnam Bagley","startTime":2058.57,"endTime":2063.46,"body":"recently, and they asked you"},{"speaker":"Phnam Bagley","startTime":2063.46,"endTime":2066.88,"body":"what is the most important"},{"speaker":"Phnam Bagley","startTime":2063.46,"endTime":2066.88,"body":"thing, working in a company for"},{"speaker":"Phnam Bagley","startTime":2066.88,"endTime":2070.09,"body":"you? I think the number one"},{"speaker":"Phnam Bagley","startTime":2066.88,"endTime":2070.09,"body":"thing that came back was"},{"speaker":"Phnam Bagley","startTime":2070.09,"endTime":2074.92,"body":"culture. You know, it's not it's"},{"speaker":"Phnam Bagley","startTime":2070.09,"endTime":2074.92,"body":"not creativity, it's not coming"},{"speaker":"Phnam Bagley","startTime":2074.92,"endTime":2077.83,"body":"up with the latest and greatest"},{"speaker":"Phnam Bagley","startTime":2074.92,"endTime":2077.83,"body":"is not being extremely"},{"speaker":"Phnam Bagley","startTime":2078.01,"endTime":2081.13,"body":"productive or climbing the"},{"speaker":"Phnam Bagley","startTime":2078.01,"endTime":2081.13,"body":"ladder, it was culture, you"},{"speaker":"Phnam Bagley","startTime":2081.13,"endTime":2085.75,"body":"know, do I feel safe? Do I feel"},{"speaker":"Phnam Bagley","startTime":2081.13,"endTime":2085.75,"body":"like I can contribute? Do I feel"},{"speaker":"Phnam Bagley","startTime":2085.75,"endTime":2091.39,"body":"like I can grow do I feel like,"},{"speaker":"Phnam Bagley","startTime":2085.75,"endTime":2091.39,"body":"like, like, I can speak freely"},{"speaker":"Phnam Bagley","startTime":2091.4199999999996,"endTime":2096.0099999999998,"body":"about, about certain subjects."},{"speaker":"Phnam Bagley","startTime":2091.4199999999996,"endTime":2096.0099999999998,"body":"That's extremely important. And"},{"speaker":"Phnam Bagley","startTime":2096.0099999999998,"endTime":2100.24,"body":"to me, fun, is very much part of"},{"speaker":"Phnam Bagley","startTime":2096.0099999999998,"endTime":2100.24,"body":"the culture, right? We can be"},{"speaker":"Phnam Bagley","startTime":2100.24,"endTime":2104.35,"body":"talking about extremely serious"},{"speaker":"Phnam Bagley","startTime":2100.24,"endTime":2104.35,"body":"subjects. And we do because we"},{"speaker":"Phnam Bagley","startTime":2104.35,"endTime":2107.08,"body":"work a lot in healthcare, for"},{"speaker":"Phnam Bagley","startTime":2104.35,"endTime":2107.08,"body":"example, we talking about people"},{"speaker":"Phnam Bagley","startTime":2107.08,"endTime":2110.2,"body":"with very serious conditions."},{"speaker":"Phnam Bagley","startTime":2107.08,"endTime":2110.2,"body":"But if you don't do it with a"},{"speaker":"Phnam Bagley","startTime":2110.2,"endTime":2114.91,"body":"little humor, the lightness and"},{"speaker":"Phnam Bagley","startTime":2110.2,"endTime":2114.91,"body":"and it will, it will actually"},{"speaker":"Phnam Bagley","startTime":2114.91,"endTime":2118.69,"body":"influence the products that we"},{"speaker":"Phnam Bagley","startTime":2114.91,"endTime":2118.69,"body":"design, right? Instead of design"},{"speaker":"Phnam Bagley","startTime":2118.69,"endTime":2121.93,"body":"things are very invasive, and,"},{"speaker":"Phnam Bagley","startTime":2118.69,"endTime":2121.93,"body":"you know, making assumptions"},{"speaker":"Phnam Bagley","startTime":2121.93,"endTime":2124.6299999999997,"body":"about the people we're working"},{"speaker":"Phnam Bagley","startTime":2121.93,"endTime":2124.6299999999997,"body":"with. They're like, Oh, you"},{"speaker":"Phnam Bagley","startTime":2124.6299999999997,"endTime":2126.73,"body":"know, this products gonna change"},{"speaker":"Phnam Bagley","startTime":2124.6299999999997,"endTime":2126.73,"body":"your life. Of course, they don't"},{"speaker":"Phnam Bagley","startTime":2126.73,"endTime":2131.89,"body":"like it. Humans, the work like"},{"speaker":"Phnam Bagley","startTime":2126.73,"endTime":2131.89,"body":"this humans care about if if"},{"speaker":"Phnam Bagley","startTime":2131.89,"endTime":2136.48,"body":"something is going to be not"},{"speaker":"Phnam Bagley","startTime":2131.89,"endTime":2136.48,"body":"changing the lives too much or"},{"speaker":"Phnam Bagley","startTime":2136.48,"endTime":2141.82,"body":"benefiting the life greatly, but"},{"speaker":"Phnam Bagley","startTime":2136.48,"endTime":2141.82,"body":"not requiring a lot of effort on"},{"speaker":"Phnam Bagley","startTime":2141.82,"endTime":2145.69,"body":"their part, right? It's a whole"},{"speaker":"Phnam Bagley","startTime":2141.82,"endTime":2145.69,"body":"behavior science type of"},{"speaker":"Phnam Bagley","startTime":2145.69,"endTime":2151.09,"body":"background, how, as designers"},{"speaker":"Phnam Bagley","startTime":2145.69,"endTime":2151.09,"body":"and engineers, can we make the"},{"speaker":"Phnam Bagley","startTime":2151.09,"endTime":2154.75,"body":"transition from one state to"},{"speaker":"Phnam Bagley","startTime":2151.09,"endTime":2154.75,"body":"another easier for everybody"},{"speaker":"Phnam Bagley","startTime":2154.75,"endTime":2155.35,"body":"involved?"},{"speaker":"Aaron Moncur","startTime":2156.2999999999997,"endTime":2161.67,"body":"I read a book"},{"speaker":"Aaron Moncur","startTime":2156.2999999999997,"endTime":2161.67,"body":"years ago, I can't even remember"},{"speaker":"Aaron Moncur","startTime":2161.67,"endTime":2165.72,"body":"exactly what it was about. But"},{"speaker":"Aaron Moncur","startTime":2161.67,"endTime":2165.72,"body":"part of it talked about, oh, it"},{"speaker":"Aaron Moncur","startTime":2165.72,"endTime":2169.17,"body":"was about neuroscience,"},{"speaker":"Aaron Moncur","startTime":2165.72,"endTime":2169.17,"body":"generally speaking. And part of"},{"speaker":"Aaron Moncur","startTime":2169.17,"endTime":2173.37,"body":"the book was about depression."},{"speaker":"Aaron Moncur","startTime":2169.17,"endTime":2173.37,"body":"And I remember reading this"},{"speaker":"Aaron Moncur","startTime":2173.37,"endTime":2176.1,"body":"definition of depression in the"},{"speaker":"Aaron Moncur","startTime":2173.37,"endTime":2176.1,"body":"book that I thought was so"},{"speaker":"Aaron Moncur","startTime":2176.1,"endTime":2178.35,"body":"interesting, and I've always"},{"speaker":"Aaron Moncur","startTime":2176.1,"endTime":2178.35,"body":"remembered it, the way they"},{"speaker":"Aaron Moncur","startTime":2178.35,"endTime":2182.37,"body":"defined depression was the"},{"speaker":"Aaron Moncur","startTime":2178.35,"endTime":2182.37,"body":"inability to perceive novelty."},{"speaker":"Aaron Moncur","startTime":2182.94,"endTime":2187.44,"body":"And I thought that was such a"},{"speaker":"Aaron Moncur","startTime":2182.94,"endTime":2187.44,"body":"great definition. I know that in"},{"speaker":"Aaron Moncur","startTime":2187.44,"endTime":2191.58,"body":"my own life, even if things are"},{"speaker":"Aaron Moncur","startTime":2187.44,"endTime":2191.58,"body":"going well, you know, like work"},{"speaker":"Aaron Moncur","startTime":2191.58,"endTime":2194.22,"body":"is good families good, all that"},{"speaker":"Aaron Moncur","startTime":2191.58,"endTime":2194.22,"body":"stuff. If there isn't something"},{"speaker":"Aaron Moncur","startTime":2194.22,"endTime":2199.56,"body":"new, I start to feel stale, and"},{"speaker":"Aaron Moncur","startTime":2194.22,"endTime":2199.56,"body":"I start to get bored and I start"},{"speaker":"Aaron Moncur","startTime":2199.56,"endTime":2202.86,"body":"to look for, okay, what's the"},{"speaker":"Aaron Moncur","startTime":2199.56,"endTime":2202.86,"body":"next thing? You know, I think"},{"speaker":"Aaron Moncur","startTime":2202.86,"endTime":2207.63,"body":"humans just have that innate"},{"speaker":"Aaron Moncur","startTime":2202.86,"endTime":2207.63,"body":"need to look for novelty in"},{"speaker":"Aaron Moncur","startTime":2207.66,"endTime":2211.11,"body":"their environments. And without"},{"speaker":"Aaron Moncur","startTime":2207.66,"endTime":2211.11,"body":"that, it becomes boring."},{"speaker":"Phnam Bagley","startTime":2211.95,"endTime":2215.22,"body":"Well, people like"},{"speaker":"Phnam Bagley","startTime":2211.95,"endTime":2215.22,"body":"us do. But there are also a lot"},{"speaker":"Phnam Bagley","startTime":2215.22,"endTime":2218.79,"body":"of people in the world that are"},{"speaker":"Phnam Bagley","startTime":2215.22,"endTime":2218.79,"body":"extremely unaware of who they"},{"speaker":"Phnam Bagley","startTime":2218.79,"endTime":2222.09,"body":"are, where they are, are their"},{"speaker":"Phnam Bagley","startTime":2218.79,"endTime":2222.09,"body":"place in the world and have"},{"speaker":"Phnam Bagley","startTime":2222.12,"endTime":2228.5099999999998,"body":"absolutely no interest in the"},{"speaker":"Phnam Bagley","startTime":2222.12,"endTime":2228.5099999999998,"body":"future or greater things. Right,"},{"speaker":"Phnam Bagley","startTime":2228.54,"endTime":2231.27,"body":"you probably know people like"},{"speaker":"Phnam Bagley","startTime":2228.54,"endTime":2231.27,"body":"this, they just want the same"},{"speaker":"Phnam Bagley","startTime":2231.27,"endTime":2236.04,"body":"thing every day, they want"},{"speaker":"Phnam Bagley","startTime":2231.27,"endTime":2236.04,"body":"everything to be predictable."},{"speaker":"Phnam Bagley","startTime":2237.0,"endTime":2239.97,"body":"And they're completely content."},{"speaker":"Phnam Bagley","startTime":2237.0,"endTime":2239.97,"body":"It's very hard for me to"},{"speaker":"Phnam Bagley","startTime":2239.97,"endTime":2243.7799999999997,"body":"understand them. But, and I'm"},{"speaker":"Phnam Bagley","startTime":2239.97,"endTime":2243.7799999999997,"body":"sure for you as well. But you"},{"speaker":"Phnam Bagley","startTime":2243.7799999999997,"endTime":2247.74,"body":"know, we have a thirst for new"},{"speaker":"Phnam Bagley","startTime":2243.7799999999997,"endTime":2247.74,"body":"things. Because we are creators,"},{"speaker":"Phnam Bagley","startTime":2247.74,"endTime":2251.7,"body":"we are creatives, we are the"},{"speaker":"Phnam Bagley","startTime":2247.74,"endTime":2251.7,"body":"people who build the future, by"},{"speaker":"Phnam Bagley","startTime":2251.7,"endTime":2256.71,"body":"definition, right? So, so I hope"},{"speaker":"Phnam Bagley","startTime":2251.7,"endTime":2256.71,"body":"that people like us are not like"},{"speaker":"Phnam Bagley","startTime":2256.71,"endTime":2261.2999999999997,"body":"that, or not, you know, the"},{"speaker":"Phnam Bagley","startTime":2256.71,"endTime":2261.2999999999997,"body":"people who don't want new"},{"speaker":"Phnam Bagley","startTime":2261.2999999999997,"endTime":2264.57,"body":"things. But there are I mean, if"},{"speaker":"Phnam Bagley","startTime":2261.2999999999997,"endTime":2264.57,"body":"I come back to the no engineers"},{"speaker":"Phnam Bagley","startTime":2264.57,"endTime":2267.69,"body":"were talking about earlier,"},{"speaker":"Phnam Bagley","startTime":2264.57,"endTime":2267.69,"body":"there's a big chance that these"},{"speaker":"Phnam Bagley","startTime":2267.69,"endTime":2271.44,"body":"people are like that they learn"},{"speaker":"Phnam Bagley","startTime":2267.69,"endTime":2271.44,"body":"a craft that they are probably"},{"speaker":"Phnam Bagley","startTime":2271.44,"endTime":2275.34,"body":"very good at, and they have no"},{"speaker":"Phnam Bagley","startTime":2271.44,"endTime":2275.34,"body":"intention of moving on to the"},{"speaker":"Phnam Bagley","startTime":2275.34,"endTime":2276.66,"body":"next phase of their field."},{"speaker":"Aaron Moncur","startTime":2278.13,"endTime":2280.92,"body":"Yeah, that's a"},{"speaker":"Aaron Moncur","startTime":2278.13,"endTime":2280.92,"body":"good point, it is very easy for"},{"speaker":"Aaron Moncur","startTime":2280.92,"endTime":2285.21,"body":"a person I think, to become"},{"speaker":"Aaron Moncur","startTime":2280.92,"endTime":2285.21,"body":"steeped in their own ideologies"},{"speaker":"Aaron Moncur","startTime":2285.21,"endTime":2290.25,"body":"and not realize that not"},{"speaker":"Aaron Moncur","startTime":2285.21,"endTime":2290.25,"body":"everyone else thinks that way. I"},{"speaker":"Aaron Moncur","startTime":2290.25,"endTime":2290.64,"body":"do this."},{"speaker":"Phnam Bagley","startTime":2291.45,"endTime":2294.48,"body":"And actually, that"},{"speaker":"Phnam Bagley","startTime":2291.45,"endTime":2294.48,"body":"brings up a very good point,"},{"speaker":"Phnam Bagley","startTime":2294.75,"endTime":2297.72,"body":"having to do with engineers and"},{"speaker":"Phnam Bagley","startTime":2294.75,"endTime":2297.72,"body":"designers, particularly because"},{"speaker":"Phnam Bagley","startTime":2297.96,"endTime":2303.84,"body":"I hang out with them a lot, is"},{"speaker":"Phnam Bagley","startTime":2297.96,"endTime":2303.84,"body":"that they tend to stay in a"},{"speaker":"Phnam Bagley","startTime":2303.84,"endTime":2308.1,"body":"bubble. Right? I have. I'm an"},{"speaker":"Phnam Bagley","startTime":2303.84,"endTime":2308.1,"body":"engineer, I have my engineer"},{"speaker":"Phnam Bagley","startTime":2308.1,"endTime":2310.5,"body":"friends. And we talk about"},{"speaker":"Phnam Bagley","startTime":2308.1,"endTime":2310.5,"body":"engineering style, like super"},{"speaker":"Phnam Bagley","startTime":2310.5,"endTime":2314.31,"body":"nerdy stuff. And, and I'm very"},{"speaker":"Phnam Bagley","startTime":2310.5,"endTime":2314.31,"body":"happy, well, good for you. But"},{"speaker":"Phnam Bagley","startTime":2314.34,"endTime":2320.2799999999997,"body":"do you ever talk to, you know,"},{"speaker":"Phnam Bagley","startTime":2314.34,"endTime":2320.2799999999997,"body":"people who are into meditation"},{"speaker":"Phnam Bagley","startTime":2320.31,"endTime":2324.09,"body":"or people who love cooking, or,"},{"speaker":"Phnam Bagley","startTime":2320.31,"endTime":2324.09,"body":"you know, people who do things"},{"speaker":"Phnam Bagley","startTime":2324.09,"endTime":2327.99,"body":"that have nothing to do with"},{"speaker":"Phnam Bagley","startTime":2324.09,"endTime":2327.99,"body":"your work or your worth? In this"},{"speaker":"Phnam Bagley","startTime":2327.99,"endTime":2333.0299999999997,"body":"world, and just learn to listen?"},{"speaker":"Phnam Bagley","startTime":2327.99,"endTime":2333.0299999999997,"body":"Right? I think I think that's"},{"speaker":"Phnam Bagley","startTime":2333.0299999999997,"endTime":2337.92,"body":"one of the biggest, greatest"},{"speaker":"Phnam Bagley","startTime":2333.0299999999997,"endTime":2337.92,"body":"skills to develop as, as, as"},{"speaker":"Phnam Bagley","startTime":2337.95,"endTime":2341.07,"body":"engineers, and and I believe"},{"speaker":"Phnam Bagley","startTime":2337.95,"endTime":2341.07,"body":"that the best engineers I've"},{"speaker":"Phnam Bagley","startTime":2341.07,"endTime":2344.52,"body":"ever worked with are the people"},{"speaker":"Phnam Bagley","startTime":2341.07,"endTime":2344.52,"body":"who are able to step away from"},{"speaker":"Phnam Bagley","startTime":2344.7599999999998,"endTime":2349.2,"body":"their job title or their"},{"speaker":"Phnam Bagley","startTime":2344.7599999999998,"endTime":2349.2,"body":"definition or their, you know,"},{"speaker":"Phnam Bagley","startTime":2349.2,"endTime":2354.48,"body":"major in college, and then be"},{"speaker":"Phnam Bagley","startTime":2349.2,"endTime":2354.48,"body":"open to what someone else has to"},{"speaker":"Phnam Bagley","startTime":2354.48,"endTime":2354.9,"body":"say."},{"speaker":"Aaron Moncur","startTime":2355.23,"endTime":2358.74,"body":"That's a very good"},{"speaker":"Aaron Moncur","startTime":2355.23,"endTime":2358.74,"body":"point, the ability to try"},{"speaker":"Aaron Moncur","startTime":2358.74,"endTime":2362.16,"body":"something new and very"},{"speaker":"Aaron Moncur","startTime":2358.74,"endTime":2362.16,"body":"different, is not something that"},{"speaker":"Aaron Moncur","startTime":2362.16,"endTime":2366.09,"body":"I do, I I'll be honest about"},{"speaker":"Aaron Moncur","startTime":2362.16,"endTime":2366.09,"body":"that. It's hard for me to go"},{"speaker":"Aaron Moncur","startTime":2366.09,"endTime":2369.48,"body":"into an environment where like,"},{"speaker":"Aaron Moncur","startTime":2366.09,"endTime":2369.48,"body":"I don't know, people, and it's,"},{"speaker":"Aaron Moncur","startTime":2369.48,"endTime":2371.4,"body":"you know, just very different"},{"speaker":"Aaron Moncur","startTime":2369.48,"endTime":2371.4,"body":"than what I'm used to. That's,"},{"speaker":"Aaron Moncur","startTime":2371.43,"endTime":2375.21,"body":"that's a difficult thing. But I"},{"speaker":"Aaron Moncur","startTime":2371.43,"endTime":2375.21,"body":"can see, I can understand the"},{"speaker":"Aaron Moncur","startTime":2375.21,"endTime":2378.21,"body":"value in what you're saying. And"},{"speaker":"Aaron Moncur","startTime":2375.21,"endTime":2378.21,"body":"it kind of makes me want to go"},{"speaker":"Aaron Moncur","startTime":2378.21,"endTime":2380.82,"body":"out and explore a little bit. So"},{"speaker":"Aaron Moncur","startTime":2378.21,"endTime":2380.82,"body":"thank you for that motivation"},{"speaker":"Aaron Moncur","startTime":2380.82,"endTime":2381.15,"body":"there."},{"speaker":"Phnam Bagley","startTime":2381.37,"endTime":2384.25,"body":"Oh, it's"},{"speaker":"Phnam Bagley","startTime":2381.37,"endTime":2384.25,"body":"terrifying, even for people who"},{"speaker":"Phnam Bagley","startTime":2384.25,"endTime":2387.25,"body":"are used to it, right, unless"},{"speaker":"Phnam Bagley","startTime":2384.25,"endTime":2387.25,"body":"you're like this extra"},{"speaker":"Phnam Bagley","startTime":2387.25,"endTime":2392.5299999999997,"body":"extrovert, which you know, very"},{"speaker":"Phnam Bagley","startTime":2387.25,"endTime":2392.5299999999997,"body":"few of us are, it's, it's going"},{"speaker":"Phnam Bagley","startTime":2392.5299999999997,"endTime":2395.83,"body":"to be exhausting. And sometimes"},{"speaker":"Phnam Bagley","startTime":2392.5299999999997,"endTime":2395.83,"body":"you have to do in small doses,"},{"speaker":"Phnam Bagley","startTime":2395.83,"endTime":2400.9,"body":"sometimes you have to not do it"},{"speaker":"Phnam Bagley","startTime":2395.83,"endTime":2400.9,"body":"for a couple months. But but"},{"speaker":"Phnam Bagley","startTime":2400.9,"endTime":2404.77,"body":"actually here, talking about the"},{"speaker":"Phnam Bagley","startTime":2400.9,"endTime":2404.77,"body":"subject, one of my friends has"},{"speaker":"Phnam Bagley","startTime":2404.77,"endTime":2407.86,"body":"just published a book about this"},{"speaker":"Phnam Bagley","startTime":2404.77,"endTime":2407.86,"body":"is called confident introvert."},{"speaker":"Phnam Bagley","startTime":2408.1,"endTime":2412.99,"body":"And she gives a lot of tips on"},{"speaker":"Phnam Bagley","startTime":2408.1,"endTime":2412.99,"body":"how to network as an introvert,"},{"speaker":"Phnam Bagley","startTime":2413.02,"endTime":2415.39,"body":"and there are a lot of very,"},{"speaker":"Phnam Bagley","startTime":2413.02,"endTime":2415.39,"body":"very great things about it."},{"speaker":"Phnam Bagley","startTime":2415.42,"endTime":2420.43,"body":"She's very compassionate, about,"},{"speaker":"Phnam Bagley","startTime":2415.42,"endTime":2420.43,"body":"you know, about understanding"},{"speaker":"Phnam Bagley","startTime":2420.43,"endTime":2425.86,"body":"that not everybody wants to put"},{"speaker":"Phnam Bagley","startTime":2420.43,"endTime":2425.86,"body":"themselves out there and wants"},{"speaker":"Phnam Bagley","startTime":2425.86,"endTime":2429.7,"body":"to be the first person to break"},{"speaker":"Phnam Bagley","startTime":2425.86,"endTime":2429.7,"body":"the ice. And the vast majority"},{"speaker":"Phnam Bagley","startTime":2429.7,"endTime":2432.52,"body":"of us are like that, even people"},{"speaker":"Phnam Bagley","startTime":2429.7,"endTime":2432.52,"body":"who like to talk, you know,"},{"speaker":"Phnam Bagley","startTime":2432.52,"endTime":2435.52,"body":"where do I start? I don't know"},{"speaker":"Phnam Bagley","startTime":2432.52,"endTime":2435.52,"body":"this person. Are they going to"},{"speaker":"Phnam Bagley","startTime":2435.52,"endTime":2439.18,"body":"judge me? Do I, you know, you"},{"speaker":"Phnam Bagley","startTime":2435.52,"endTime":2439.18,"body":"know, all these questions are"},{"speaker":"Phnam Bagley","startTime":2439.18,"endTime":2442.66,"body":"normal. The more you do it, the"},{"speaker":"Phnam Bagley","startTime":2439.18,"endTime":2442.66,"body":"more you know who you are and"},{"speaker":"Phnam Bagley","startTime":2442.66,"endTime":2445.81,"body":"what you're comfortable with"},{"speaker":"Phnam Bagley","startTime":2442.66,"endTime":2445.81,"body":"putting out there, the easier it"},{"speaker":"Phnam Bagley","startTime":2445.81,"endTime":2446.5299999999997,"body":"gets."},{"speaker":"Aaron Moncur","startTime":2447.18,"endTime":2448.95,"body":"I'm going to"},{"speaker":"Aaron Moncur","startTime":2447.18,"endTime":2448.95,"body":"switch gears a little bit here,"},{"speaker":"Aaron Moncur","startTime":2449.34,"endTime":2454.29,"body":"you have spent considerable time"},{"speaker":"Aaron Moncur","startTime":2449.34,"endTime":2454.29,"body":"thinking about materials, and"},{"speaker":"Aaron Moncur","startTime":2454.29,"endTime":2459.57,"body":"specifically the toxicity of"},{"speaker":"Aaron Moncur","startTime":2454.29,"endTime":2459.57,"body":"different materials. Can you"},{"speaker":"Aaron Moncur","startTime":2459.57,"endTime":2463.89,"body":"share a few of the most toxic"},{"speaker":"Aaron Moncur","startTime":2459.57,"endTime":2463.89,"body":"mesh materials that we should"},{"speaker":"Aaron Moncur","startTime":2463.89,"endTime":2468.93,"body":"stay away from as designers and"},{"speaker":"Aaron Moncur","startTime":2463.89,"endTime":2468.93,"body":"conversely, what are some of the"},{"speaker":"Aaron Moncur","startTime":2468.93,"endTime":2471.99,"body":"least toxic materials that we"},{"speaker":"Aaron Moncur","startTime":2468.93,"endTime":2471.99,"body":"should try to use you know where"},{"speaker":"Aaron Moncur","startTime":2471.99,"endTime":2476.37,"body":"the application allows for it?"},{"speaker":"Aaron Moncur","startTime":2471.99,"endTime":2476.37,"body":"For example, I heard you talk"},{"speaker":"Aaron Moncur","startTime":2476.4,"endTime":2481.35,"body":"about seaweed plastic that I had"},{"speaker":"Aaron Moncur","startTime":2476.4,"endTime":2481.35,"body":"I had never before heard of"},{"speaker":"Aaron Moncur","startTime":2481.38,"endTime":2482.82,"body":"seaweed plastic and I thought..."},{"speaker":"Phnam Bagley","startTime":2482.82,"endTime":2483.84,"body":"Well yeah,"},{"speaker":"Aaron Moncur","startTime":2483.84,"endTime":2485.0099999999998,"body":"Learn more about"},{"speaker":"Aaron Moncur","startTime":2483.84,"endTime":2485.0099999999998,"body":"this but anyway"},{"speaker":"Phnam Bagley","startTime":2484.56,"endTime":2488.46,"body":"Seaweed plastic,"},{"speaker":"Phnam Bagley","startTime":2484.56,"endTime":2488.46,"body":"yeah, there'sso many plastics"},{"speaker":"Phnam Bagley","startTime":2488.46,"endTime":2493.47,"body":"and new leathers. And you know,"},{"speaker":"Phnam Bagley","startTime":2488.46,"endTime":2493.47,"body":"this, this whole revolution"},{"speaker":"Phnam Bagley","startTime":2493.47,"endTime":2499.02,"body":"happening with new plant-based"},{"speaker":"Phnam Bagley","startTime":2493.47,"endTime":2499.02,"body":"everything that is, is pretty"},{"speaker":"Phnam Bagley","startTime":2499.02,"endTime":2505.38,"body":"great because is biodegradable,"},{"speaker":"Phnam Bagley","startTime":2499.02,"endTime":2505.38,"body":"that seaweed plastic is made"},{"speaker":"Phnam Bagley","startTime":2505.38,"endTime":2511.11,"body":"from seaweed, as the name"},{"speaker":"Phnam Bagley","startTime":2505.38,"endTime":2511.11,"body":"suggests, and it's really trying"},{"speaker":"Phnam Bagley","startTime":2511.11,"endTime":2516.42,"body":"to find the perfect balance"},{"speaker":"Phnam Bagley","startTime":2511.11,"endTime":2516.42,"body":"between performance and eco"},{"speaker":"Phnam Bagley","startTime":2516.42,"endTime":2520.83,"body":"friendliness, because people are"},{"speaker":"Phnam Bagley","startTime":2516.42,"endTime":2520.83,"body":"not willing to have products"},{"speaker":"Phnam Bagley","startTime":2520.83,"endTime":2525.84,"body":"that perform less, right, when"},{"speaker":"Phnam Bagley","startTime":2520.83,"endTime":2525.84,"body":"everybody was, you know,"},{"speaker":"Phnam Bagley","startTime":2525.84,"endTime":2529.92,"body":"pointing fingers at at straws,"},{"speaker":"Phnam Bagley","startTime":2525.84,"endTime":2529.92,"body":"for example, what would that kid"},{"speaker":"Phnam Bagley","startTime":2529.92,"endTime":2532.83,"body":"went on the campaign of making"},{"speaker":"Phnam Bagley","startTime":2529.92,"endTime":2532.83,"body":"straws, you know, the worst"},{"speaker":"Phnam Bagley","startTime":2532.83,"endTime":2537.36,"body":"thing that could happen in our"},{"speaker":"Phnam Bagley","startTime":2532.83,"endTime":2537.36,"body":"culture. And now, you know, a"},{"speaker":"Phnam Bagley","startTime":2537.36,"endTime":2540.84,"body":"lot of states have, have"},{"speaker":"Phnam Bagley","startTime":2537.36,"endTime":2540.84,"body":"forbidden them, I don't take a"},{"speaker":"Phnam Bagley","startTime":2540.84,"endTime":2544.86,"body":"lot of space, but a few states."},{"speaker":"Phnam Bagley","startTime":2540.84,"endTime":2544.86,"body":"And what happened is that people"},{"speaker":"Phnam Bagley","startTime":2544.86,"endTime":2550.29,"body":"started replacing those with"},{"speaker":"Phnam Bagley","startTime":2544.86,"endTime":2550.29,"body":"paper based straws, and you"},{"speaker":"Phnam Bagley","startTime":2550.29,"endTime":2553.83,"body":"would see everybody and their"},{"speaker":"Phnam Bagley","startTime":2550.29,"endTime":2553.83,"body":"mothers, you know, complaining"},{"speaker":"Phnam Bagley","startTime":2553.83,"endTime":2556.65,"body":"about how the experience was"},{"speaker":"Phnam Bagley","startTime":2553.83,"endTime":2556.65,"body":"terrible. So the performance was"},{"speaker":"Phnam Bagley","startTime":2556.65,"endTime":2560.4,"body":"not the same. And the solution"},{"speaker":"Phnam Bagley","startTime":2556.65,"endTime":2560.4,"body":"that there was there to replace"},{"speaker":"Phnam Bagley","startTime":2560.4,"endTime":2564.36,"body":"it was was, you know, kind of,"},{"speaker":"Phnam Bagley","startTime":2560.4,"endTime":2564.36,"body":"like, quickly put there. And"},{"speaker":"Phnam Bagley","startTime":2564.36,"endTime":2569.31,"body":"that's why solutions like straws"},{"speaker":"Phnam Bagley","startTime":2564.36,"endTime":2569.31,"body":"made out of seaweeds that still"},{"speaker":"Phnam Bagley","startTime":2569.31,"endTime":2573.57,"body":"have that, that that strength,"},{"speaker":"Phnam Bagley","startTime":2569.31,"endTime":2573.57,"body":"you know, flexibility and"},{"speaker":"Phnam Bagley","startTime":2573.57,"endTime":2582.63,"body":"fitness, that, you know, other"},{"speaker":"Phnam Bagley","startTime":2573.57,"endTime":2582.63,"body":"classic types of straws used"},{"speaker":"Phnam Bagley","startTime":2582.66,"endTime":2586.7999999999997,"body":"back in the day. But but also,"},{"speaker":"Phnam Bagley","startTime":2582.66,"endTime":2586.7999999999997,"body":"you know, if you throw them in a"},{"speaker":"Phnam Bagley","startTime":2586.7999999999997,"endTime":2590.49,"body":"composter, or if you throw them"},{"speaker":"Phnam Bagley","startTime":2586.7999999999997,"endTime":2590.49,"body":"in the ocean, what they"},{"speaker":"Phnam Bagley","startTime":2590.49,"endTime":2594.87,"body":"eventually end up, they will not"},{"speaker":"Phnam Bagley","startTime":2590.49,"endTime":2594.87,"body":"harm the ecosystem it falls in."},{"speaker":"Phnam Bagley","startTime":2595.59,"endTime":2600.7799999999997,"body":"So, so but but when we talk"},{"speaker":"Phnam Bagley","startTime":2595.59,"endTime":2600.7799999999997,"body":"about materials, you kind of"},{"speaker":"Phnam Bagley","startTime":2600.7799999999997,"endTime":2605.22,"body":"have to be honest about what's"},{"speaker":"Phnam Bagley","startTime":2600.7799999999997,"endTime":2605.22,"body":"going on. Because there's a lot"},{"speaker":"Phnam Bagley","startTime":2605.22,"endTime":2608.5499999999997,"body":"of greenwashing that's happening"},{"speaker":"Phnam Bagley","startTime":2605.22,"endTime":2608.5499999999997,"body":"to right, a lot of company that"},{"speaker":"Phnam Bagley","startTime":2608.5499999999997,"endTime":2611.67,"body":"say, Oh, I'm using bamboo,"},{"speaker":"Phnam Bagley","startTime":2608.5499999999997,"endTime":2611.67,"body":"therefore, it's great for the"},{"speaker":"Phnam Bagley","startTime":2611.67,"endTime":2614.04,"body":"environment. And then you look"},{"speaker":"Phnam Bagley","startTime":2611.67,"endTime":2614.04,"body":"at how the bamboo is"},{"speaker":"Phnam Bagley","startTime":2614.04,"endTime":2617.85,"body":"manufactured, and where it comes"},{"speaker":"Phnam Bagley","startTime":2614.04,"endTime":2617.85,"body":"from, and what kind of chemical"},{"speaker":"Phnam Bagley","startTime":2619.29,"endTime":2622.65,"body":"you know, crazy processes it"},{"speaker":"Phnam Bagley","startTime":2619.29,"endTime":2622.65,"body":"went through and how it's been"},{"speaker":"Phnam Bagley","startTime":2623.16,"endTime":2626.43,"body":"bonded to other materials, and"},{"speaker":"Phnam Bagley","startTime":2623.16,"endTime":2626.43,"body":"you realize it's actually worse"},{"speaker":"Phnam Bagley","startTime":2626.43,"endTime":2631.7999999999997,"body":"than making it entirely from PT"},{"speaker":"Phnam Bagley","startTime":2626.43,"endTime":2631.7999999999997,"body":"or something. So, um, it's,"},{"speaker":"Phnam Bagley","startTime":2632.1,"endTime":2636.0299999999997,"body":"it's, it's the transparency"},{"speaker":"Phnam Bagley","startTime":2632.1,"endTime":2636.0299999999997,"body":"behind eco friendliness, that's,"},{"speaker":"Phnam Bagley","startTime":2636.93,"endTime":2640.38,"body":"that that is important to"},{"speaker":"Phnam Bagley","startTime":2636.93,"endTime":2640.38,"body":"educate people on educate all"},{"speaker":"Phnam Bagley","startTime":2640.38,"endTime":2644.04,"body":"those companies on because a lot"},{"speaker":"Phnam Bagley","startTime":2640.38,"endTime":2644.04,"body":"of times sustainability happens"},{"speaker":"Phnam Bagley","startTime":2644.04,"endTime":2647.31,"body":"as an afterthought, right? The"},{"speaker":"Phnam Bagley","startTime":2644.04,"endTime":2647.31,"body":"first thing is like, what do we"},{"speaker":"Phnam Bagley","startTime":2647.31,"endTime":2652.02,"body":"need to? What do we need to put"},{"speaker":"Phnam Bagley","startTime":2647.31,"endTime":2652.02,"body":"out there to, to help our bottom"},{"speaker":"Phnam Bagley","startTime":2652.02,"endTime":2657.57,"body":"line? Wait, that's, that's the"},{"speaker":"Phnam Bagley","startTime":2652.02,"endTime":2657.57,"body":"priorities of most, most"},{"speaker":"Phnam Bagley","startTime":2657.57,"endTime":2660.33,"body":"companies that that produce"},{"speaker":"Phnam Bagley","startTime":2657.57,"endTime":2660.33,"body":"hardware and sustainability"},{"speaker":"Phnam Bagley","startTime":2660.33,"endTime":2664.86,"body":"unless is part of the first"},{"speaker":"Phnam Bagley","startTime":2660.33,"endTime":2664.86,"body":"conversation and held on to for"},{"speaker":"Phnam Bagley","startTime":2664.86,"endTime":2668.49,"body":"the rest of the process very"},{"speaker":"Phnam Bagley","startTime":2664.86,"endTime":2668.49,"body":"much like the design intent that"},{"speaker":"Phnam Bagley","startTime":2668.49,"endTime":2671.16,"body":"were talking earlier. Right? If"},{"speaker":"Phnam Bagley","startTime":2668.49,"endTime":2671.16,"body":"you had design intent, beginning"},{"speaker":"Phnam Bagley","startTime":2671.16,"endTime":2673.68,"body":"you give up on it, you will"},{"speaker":"Phnam Bagley","startTime":2671.16,"endTime":2673.68,"body":"never see it, by the end, you"},{"speaker":"Phnam Bagley","startTime":2673.68,"endTime":2676.74,"body":"have to hold on to it, you have"},{"speaker":"Phnam Bagley","startTime":2673.68,"endTime":2676.74,"body":"to fight with everybody who is"},{"speaker":"Phnam Bagley","startTime":2676.74,"endTime":2679.02,"body":"going to have an argument"},{"speaker":"Phnam Bagley","startTime":2676.74,"endTime":2679.02,"body":"against that same thing for"},{"speaker":"Phnam Bagley","startTime":2679.02,"endTime":2684.69,"body":"sustainability. So so yeah, when"},{"speaker":"Phnam Bagley","startTime":2679.02,"endTime":2684.69,"body":"it comes back to non-toxicity,"},{"speaker":"Phnam Bagley","startTime":2684.72,"endTime":2690.18,"body":"right, so many materials that"},{"speaker":"Phnam Bagley","startTime":2684.72,"endTime":2690.18,"body":"have been we've been using, very"},{"speaker":"Phnam Bagley","startTime":2690.24,"endTime":2694.2,"body":"commonly, like PVC is like"},{"speaker":"Phnam Bagley","startTime":2690.24,"endTime":2694.2,"body":"everywhere, in all tubes, and in"},{"speaker":"Phnam Bagley","startTime":2694.2,"endTime":2697.5299999999997,"body":"the way we grow hydroponics."},{"speaker":"Phnam Bagley","startTime":2694.2,"endTime":2697.5299999999997,"body":"And, you know, and all that."},{"speaker":"Phnam Bagley","startTime":2697.56,"endTime":2701.49,"body":"It's, it's, it's really bad, you"},{"speaker":"Phnam Bagley","startTime":2697.56,"endTime":2701.49,"body":"know, why do we inject dead"},{"speaker":"Phnam Bagley","startTime":2701.49,"endTime":2705.18,"body":"people with formaldehyde and put"},{"speaker":"Phnam Bagley","startTime":2701.49,"endTime":2705.18,"body":"them in like, ultra laminated"},{"speaker":"Phnam Bagley","startTime":2705.72,"endTime":2710.43,"body":"boxes that take forever, if ever"},{"speaker":"Phnam Bagley","startTime":2705.72,"endTime":2710.43,"body":"to, to deteriorate? Like, I"},{"speaker":"Phnam Bagley","startTime":2710.43,"endTime":2713.1,"body":"don't understand that, you know,"},{"speaker":"Phnam Bagley","startTime":2710.43,"endTime":2713.1,"body":"and you'll see the thing for"},{"speaker":"Phnam Bagley","startTime":2713.1,"endTime":2718.56,"body":"like, three days, it's, um, it's"},{"speaker":"Phnam Bagley","startTime":2713.1,"endTime":2718.56,"body":"a lot of those bad habits, that,"},{"speaker":"Phnam Bagley","startTime":2718.71,"endTime":2724.62,"body":"you know, typically our decision"},{"speaker":"Phnam Bagley","startTime":2718.71,"endTime":2724.62,"body":"made on performance versus cost,"},{"speaker":"Phnam Bagley","startTime":2725.0099999999998,"endTime":2728.04,"body":"right value engineering, all of"},{"speaker":"Phnam Bagley","startTime":2725.0099999999998,"endTime":2728.04,"body":"this and making sure that you're"},{"speaker":"Phnam Bagley","startTime":2728.04,"endTime":2730.86,"body":"still making a profit at the end"},{"speaker":"Phnam Bagley","startTime":2728.04,"endTime":2730.86,"body":"of the day. That's, that's,"},{"speaker":"Phnam Bagley","startTime":2730.89,"endTime":2734.67,"body":"that's one way of thinking about"},{"speaker":"Phnam Bagley","startTime":2730.89,"endTime":2734.67,"body":"it. And also, when it comes to"},{"speaker":"Phnam Bagley","startTime":2734.67,"endTime":2740.7,"body":"how we bury our dead, is 100%"},{"speaker":"Phnam Bagley","startTime":2734.67,"endTime":2740.7,"body":"you know, playing on the"},{"speaker":"Phnam Bagley","startTime":2740.7,"endTime":2744.33,"body":"emotional value of something,"},{"speaker":"Phnam Bagley","startTime":2740.7,"endTime":2744.33,"body":"right? If I had the choice"},{"speaker":"Phnam Bagley","startTime":2744.33,"endTime":2749.58,"body":"between very basic and a very"},{"speaker":"Phnam Bagley","startTime":2744.33,"endTime":2749.58,"body":"ornate How do you call those"},{"speaker":"Phnam Bagley","startTime":2749.58,"endTime":2754.95,"body":"boxes? You could people like"},{"speaker":"Phnam Bagley","startTime":2749.58,"endTime":2754.95,"body":"that urn. No, like the body"},{"speaker":"Phnam Bagley","startTime":2754.95,"endTime":2760.62,"body":"boxes. Also, the coffin Yes. If"},{"speaker":"Phnam Bagley","startTime":2754.95,"endTime":2760.62,"body":"you have a coffin that's very"},{"speaker":"Phnam Bagley","startTime":2760.62,"endTime":2763.65,"body":"ornate with a bunch of like"},{"speaker":"Phnam Bagley","startTime":2760.62,"endTime":2763.65,"body":"metal and like, flowers"},{"speaker":"Phnam Bagley","startTime":2763.65,"endTime":2768.12,"body":"everywhere, whatever, like,"},{"speaker":"Phnam Bagley","startTime":2763.65,"endTime":2768.12,"body":"emotionally, it makes people"},{"speaker":"Phnam Bagley","startTime":2768.69,"endTime":2773.7,"body":"feel like they have respected"},{"speaker":"Phnam Bagley","startTime":2768.69,"endTime":2773.7,"body":"their dead better because you're"},{"speaker":"Phnam Bagley","startTime":2773.7599999999998,"endTime":2776.31,"body":"at a moment of weakness in your"},{"speaker":"Phnam Bagley","startTime":2773.7599999999998,"endTime":2776.31,"body":"life. Right. It's the whole"},{"speaker":"Phnam Bagley","startTime":2776.31,"endTime":2778.44,"body":"business of funeral homes,"},{"speaker":"Phnam Bagley","startTime":2776.31,"endTime":2778.44,"body":"basically."},{"speaker":"Phnam Bagley","startTime":2779.79,"endTime":2783.39,"body":"But what if, you know like, like"},{"speaker":"Phnam Bagley","startTime":2779.79,"endTime":2783.39,"body":"a lot of companies not like I"},{"speaker":"Phnam Bagley","startTime":2783.39,"endTime":2786.36,"body":"think a few companies are"},{"speaker":"Phnam Bagley","startTime":2783.39,"endTime":2786.36,"body":"developing Right now how do we"},{"speaker":"Phnam Bagley","startTime":2786.36,"endTime":2789.87,"body":"make the human body compostable?"},{"speaker":"Phnam Bagley","startTime":2786.36,"endTime":2789.87,"body":"You know, by wrapping it in"},{"speaker":"Phnam Bagley","startTime":2789.87,"endTime":2795.18,"body":"mushrooms, by burying it, in"},{"speaker":"Phnam Bagley","startTime":2789.87,"endTime":2795.18,"body":"places near trees by not"},{"speaker":"Phnam Bagley","startTime":2795.18,"endTime":2797.85,"body":"injecting them with formaldehyde"},{"speaker":"Phnam Bagley","startTime":2795.18,"endTime":2797.85,"body":"or anything that can conserve"},{"speaker":"Phnam Bagley","startTime":2797.85,"endTime":2802.5,"body":"them more than their natural"},{"speaker":"Phnam Bagley","startTime":2797.85,"endTime":2802.5,"body":"state? That's, I mean, look at"},{"speaker":"Phnam Bagley","startTime":2802.5,"endTime":2805.41,"body":"the history of humans, we've"},{"speaker":"Phnam Bagley","startTime":2802.5,"endTime":2805.41,"body":"been burying people without"},{"speaker":"Phnam Bagley","startTime":2805.41,"endTime":2809.85,"body":"formaldehyde without without"},{"speaker":"Phnam Bagley","startTime":2805.41,"endTime":2809.85,"body":"boxes for a very long time. Why"},{"speaker":"Phnam Bagley","startTime":2809.85,"endTime":2814.2,"body":"do we feel obligated today, to"},{"speaker":"Phnam Bagley","startTime":2809.85,"endTime":2814.2,"body":"use all of these artifacts that"},{"speaker":"Phnam Bagley","startTime":2814.2,"endTime":2820.32,"body":"were put in our heads by by good"},{"speaker":"Phnam Bagley","startTime":2814.2,"endTime":2820.32,"body":"advertising, right. So all of"},{"speaker":"Phnam Bagley","startTime":2820.32,"endTime":2824.1,"body":"these bad habits, we have so"},{"speaker":"Phnam Bagley","startTime":2820.32,"endTime":2824.1,"body":"many bad habits from the straws"},{"speaker":"Phnam Bagley","startTime":2824.1,"endTime":2828.87,"body":"we just talked about to the"},{"speaker":"Phnam Bagley","startTime":2824.1,"endTime":2828.87,"body":"coffin. It's, it's pretty crazy."},{"speaker":"Phnam Bagley","startTime":2828.93,"endTime":2833.13,"body":"And there's a there's a division"},{"speaker":"Phnam Bagley","startTime":2828.93,"endTime":2833.13,"body":"of product that's is at the"},{"speaker":"Phnam Bagley","startTime":2833.13,"endTime":2837.96,"body":"forefront, I guess, of non toxic"},{"speaker":"Phnam Bagley","startTime":2833.13,"endTime":2837.96,"body":"materials is baby products. When"},{"speaker":"Phnam Bagley","startTime":2837.96,"endTime":2841.41,"body":"when people become parents, they"},{"speaker":"Phnam Bagley","startTime":2837.96,"endTime":2841.41,"body":"are they become very worried"},{"speaker":"Phnam Bagley","startTime":2841.41,"endTime":2844.41,"body":"about the toxicity of the"},{"speaker":"Phnam Bagley","startTime":2841.41,"endTime":2844.41,"body":"product they surround themselves"},{"speaker":"Phnam Bagley","startTime":2844.41,"endTime":2847.71,"body":"with, you know, they routinely"},{"speaker":"Phnam Bagley","startTime":2844.41,"endTime":2847.71,"body":"change all of the Windex in the"},{"speaker":"Phnam Bagley","startTime":2847.71,"endTime":2850.83,"body":"house by like, you know, natural"},{"speaker":"Phnam Bagley","startTime":2847.71,"endTime":2850.83,"body":"essential oil, whatever,"},{"speaker":"Phnam Bagley","startTime":2850.83,"endTime":2854.22,"body":"whatever. And then they they"},{"speaker":"Phnam Bagley","startTime":2850.83,"endTime":2854.22,"body":"change all of their toxic"},{"speaker":"Phnam Bagley","startTime":2854.22,"endTime":2859.23,"body":"products in the kitchen with BPA"},{"speaker":"Phnam Bagley","startTime":2854.22,"endTime":2859.23,"body":"free, you know, vegan, whatever"},{"speaker":"Phnam Bagley","startTime":2859.2599999999998,"endTime":2863.04,"body":"products, and we need to do that"},{"speaker":"Phnam Bagley","startTime":2859.2599999999998,"endTime":2863.04,"body":"with the rest of our lives, we"},{"speaker":"Phnam Bagley","startTime":2863.04,"endTime":2867.36,"body":"need to do that with, you know,"},{"speaker":"Phnam Bagley","startTime":2863.04,"endTime":2867.36,"body":"our electronics, we need to do"},{"speaker":"Phnam Bagley","startTime":2867.36,"endTime":2870.2999999999997,"body":"that with what's all the"},{"speaker":"Phnam Bagley","startTime":2867.36,"endTime":2870.2999999999997,"body":"products that are in the"},{"speaker":"Phnam Bagley","startTime":2870.2999999999997,"endTime":2872.79,"body":"hospital, which is very"},{"speaker":"Phnam Bagley","startTime":2870.2999999999997,"endTime":2872.79,"body":"difficult, because in a"},{"speaker":"Phnam Bagley","startTime":2872.79,"endTime":2877.7999999999997,"body":"hospital, everything needs to"},{"speaker":"Phnam Bagley","startTime":2872.79,"endTime":2877.7999999999997,"body":"pass FDA regulations. And a lot"},{"speaker":"Phnam Bagley","startTime":2877.7999999999997,"endTime":2881.73,"body":"of the times, you know, people"},{"speaker":"Phnam Bagley","startTime":2877.7999999999997,"endTime":2881.73,"body":"don't have time or or budget to"},{"speaker":"Phnam Bagley","startTime":2881.82,"endTime":2885.57,"body":"develop that. But I think there"},{"speaker":"Phnam Bagley","startTime":2881.82,"endTime":2885.57,"body":"needs to be a lot of change in"},{"speaker":"Phnam Bagley","startTime":2885.57,"endTime":2889.02,"body":"many industries about that. I"},{"speaker":"Phnam Bagley","startTime":2885.57,"endTime":2889.02,"body":"can talk forever about the"},{"speaker":"Phnam Bagley","startTime":2889.02,"endTime":2889.65,"body":"subject."},{"speaker":"Aaron Moncur","startTime":2891.39,"endTime":2894.2999999999997,"body":"Nine, nine out of"},{"speaker":"Aaron Moncur","startTime":2891.39,"endTime":2894.2999999999997,"body":"10 people or 99 out of 100"},{"speaker":"Aaron Moncur","startTime":2894.2999999999997,"endTime":2896.82,"body":"people are going to agree"},{"speaker":"Aaron Moncur","startTime":2894.2999999999997,"endTime":2896.82,"body":"wholeheartedly with you on that,"},{"speaker":"Aaron Moncur","startTime":2896.94,"endTime":2901.38,"body":"as a designer, are there some"},{"speaker":"Aaron Moncur","startTime":2896.94,"endTime":2901.38,"body":"low toxicity, eco-friendly,"},{"speaker":"Aaron Moncur","startTime":2901.59,"endTime":2906.21,"body":"sustainable plastics or just"},{"speaker":"Aaron Moncur","startTime":2901.59,"endTime":2906.21,"body":"materials in general that you'd"},{"speaker":"Aaron Moncur","startTime":2906.21,"endTime":2907.02,"body":"like to use?"},{"speaker":"Phnam Bagley","startTime":2912.4,"endTime":2918.52,"body":"Well, so in terms"},{"speaker":"Phnam Bagley","startTime":2912.4,"endTime":2918.52,"body":"of the consumer electronics that"},{"speaker":"Phnam Bagley","startTime":2918.52,"endTime":2922.72,"body":"we use, you know, it's, we've"},{"speaker":"Phnam Bagley","startTime":2918.52,"endTime":2922.72,"body":"kind of used the same 15"},{"speaker":"Phnam Bagley","startTime":2922.72,"endTime":2925.48,"body":"materials to be completely"},{"speaker":"Phnam Bagley","startTime":2922.72,"endTime":2925.48,"body":"honest, it's always you know,"},{"speaker":"Phnam Bagley","startTime":2925.48,"endTime":2933.22,"body":"PT, ABS, PC, you know, glass,"},{"speaker":"Phnam Bagley","startTime":2925.48,"endTime":2933.22,"body":"sometimes wood, aluminum steel,"},{"speaker":"Phnam Bagley","startTime":2933.79,"endTime":2937.7799999999997,"body":"I mean, outside of that is"},{"speaker":"Phnam Bagley","startTime":2933.79,"endTime":2937.7799999999997,"body":"honestly not much. Right, when"},{"speaker":"Phnam Bagley","startTime":2937.7799999999997,"endTime":2941.86,"body":"you get into architecture, or"},{"speaker":"Phnam Bagley","startTime":2937.7799999999997,"endTime":2941.86,"body":"interior designs or anything"},{"speaker":"Phnam Bagley","startTime":2941.86,"endTime":2944.08,"body":"like this, you get a little bit"},{"speaker":"Phnam Bagley","startTime":2941.86,"endTime":2944.08,"body":"more creative. And that's when"},{"speaker":"Phnam Bagley","startTime":2944.08,"endTime":2949.72,"body":"we can start integrating very"},{"speaker":"Phnam Bagley","startTime":2944.08,"endTime":2949.72,"body":"interesting materials. That's"},{"speaker":"Phnam Bagley","startTime":2949.72,"endTime":2954.7,"body":"because we need a lot less"},{"speaker":"Phnam Bagley","startTime":2949.72,"endTime":2954.7,"body":"quantity of it, right, if if"},{"speaker":"Phnam Bagley","startTime":2954.7,"endTime":2957.91,"body":"you're doing a home for example,"},{"speaker":"Phnam Bagley","startTime":2954.7,"endTime":2957.91,"body":"or designing the inside of a"},{"speaker":"Phnam Bagley","startTime":2957.91,"endTime":2962.2,"body":"spacecraft, you're going to use"},{"speaker":"Phnam Bagley","startTime":2957.91,"endTime":2962.2,"body":"a wall of it. Whereas if I'm"},{"speaker":"Phnam Bagley","startTime":2962.2,"endTime":2965.74,"body":"mass manufacturing something, I"},{"speaker":"Phnam Bagley","startTime":2962.2,"endTime":2965.74,"body":"need something that is very low"},{"speaker":"Phnam Bagley","startTime":2965.74,"endTime":2972.2799999999997,"body":"cost, and is accessible in mass"},{"speaker":"Phnam Bagley","startTime":2965.74,"endTime":2972.2799999999997,"body":"quantity. And so so one thing"},{"speaker":"Phnam Bagley","startTime":2972.2799999999997,"endTime":2974.5,"body":"that happens with material and"},{"speaker":"Phnam Bagley","startTime":2972.2799999999997,"endTime":2974.5,"body":"nonfiction recently is that"},{"speaker":"Phnam Bagley","startTime":2974.5,"endTime":2977.95,"body":"we're partnered up with material"},{"speaker":"Phnam Bagley","startTime":2974.5,"endTime":2977.95,"body":"connection, which is a company"},{"speaker":"Phnam Bagley","startTime":2977.95,"endTime":2982.99,"body":"that has this physical material"},{"speaker":"Phnam Bagley","startTime":2977.95,"endTime":2982.99,"body":"library as well as digital one"},{"speaker":"Phnam Bagley","startTime":2983.32,"endTime":2987.85,"body":"and actually our office hosts"},{"speaker":"Phnam Bagley","startTime":2983.32,"endTime":2987.85,"body":"one of the largest physical"},{"speaker":"Phnam Bagley","startTime":2987.85,"endTime":2990.91,"body":"material library is on the West"},{"speaker":"Phnam Bagley","startTime":2987.85,"endTime":2990.91,"body":"Coast you can come here you know"},{"speaker":"Phnam Bagley","startTime":2990.91,"endTime":2993.97,"body":"to make an appointment come here"},{"speaker":"Phnam Bagley","startTime":2990.91,"endTime":2993.97,"body":"and then come touch and smell"},{"speaker":"Phnam Bagley","startTime":2993.97,"endTime":2998.2,"body":"all these materials. And what's"},{"speaker":"Phnam Bagley","startTime":2993.97,"endTime":2998.2,"body":"great about this is that Yeah,"},{"speaker":"Phnam Bagley","startTime":2998.2,"endTime":3004.11,"body":"you can what's great about this"},{"speaker":"Phnam Bagley","startTime":2998.2,"endTime":3004.11,"body":"is that you can you know learn"},{"speaker":"Phnam Bagley","startTime":3004.11,"endTime":3006.72,"body":"about materials that sound"},{"speaker":"Phnam Bagley","startTime":3004.11,"endTime":3006.72,"body":"completely crazy like we have a"},{"speaker":"Phnam Bagley","startTime":3006.72,"endTime":3011.85,"body":"leather made from you know,"},{"speaker":"Phnam Bagley","startTime":3006.72,"endTime":3011.85,"body":"apple shadings. We have, you"},{"speaker":"Phnam Bagley","startTime":3011.85,"endTime":3015.57,"body":"know, there's many types of"},{"speaker":"Phnam Bagley","startTime":3011.85,"endTime":3015.57,"body":"polymers that sound really"},{"speaker":"Phnam Bagley","startTime":3015.57,"endTime":3020.52,"body":"crazy, like we have this we have"},{"speaker":"Phnam Bagley","startTime":3015.57,"endTime":3020.52,"body":"ceramics, that that look like"},{"speaker":"Phnam Bagley","startTime":3020.94,"endTime":3024.7799999999997,"body":"anything but ceramics, you know,"},{"speaker":"Phnam Bagley","startTime":3020.94,"endTime":3024.7799999999997,"body":"like based on the properties"},{"speaker":"Phnam Bagley","startTime":3024.7799999999997,"endTime":3028.62,"body":"based on you know, how much fire"},{"speaker":"Phnam Bagley","startTime":3024.7799999999997,"endTime":3028.62,"body":"retardant properties you want"},{"speaker":"Phnam Bagley","startTime":3028.83,"endTime":3033.9,"body":"the cost availability, levels"},{"speaker":"Phnam Bagley","startTime":3028.83,"endTime":3033.9,"body":"sustainability, is it carbon"},{"speaker":"Phnam Bagley","startTime":3033.9,"endTime":3036.87,"body":"neutral or not, whereas it"},{"speaker":"Phnam Bagley","startTime":3033.9,"endTime":3036.87,"body":"manufacturer, you can get all of"},{"speaker":"Phnam Bagley","startTime":3036.87,"endTime":3041.13,"body":"that information for each of the"},{"speaker":"Phnam Bagley","startTime":3036.87,"endTime":3041.13,"body":"materials and make your material"},{"speaker":"Phnam Bagley","startTime":3041.13,"endTime":3045.09,"body":"decisions from there. You know,"},{"speaker":"Phnam Bagley","startTime":3041.13,"endTime":3045.09,"body":"the number one question we"},{"speaker":"Phnam Bagley","startTime":3045.12,"endTime":3048.09,"body":"always get asked is that, how"},{"speaker":"Phnam Bagley","startTime":3045.12,"endTime":3048.09,"body":"available is that material,"},{"speaker":"Phnam Bagley","startTime":3048.12,"endTime":3053.7599999999998,"body":"right? If I'm going to make"},{"speaker":"Phnam Bagley","startTime":3048.12,"endTime":3053.7599999999998,"body":"500,000 of an object at Mass"},{"speaker":"Phnam Bagley","startTime":3053.7599999999998,"endTime":3058.92,"body":"manufacturing, like, Can this"},{"speaker":"Phnam Bagley","startTime":3053.7599999999998,"endTime":3058.92,"body":"vendor this manufacturer of that"},{"speaker":"Phnam Bagley","startTime":3058.92,"endTime":3061.7999999999997,"body":"material, can they provide that"},{"speaker":"Phnam Bagley","startTime":3058.92,"endTime":3061.7999999999997,"body":"for me, but what happens if I"},{"speaker":"Phnam Bagley","startTime":3061.7999999999997,"endTime":3065.97,"body":"need four times that, right?"},{"speaker":"Phnam Bagley","startTime":3061.7999999999997,"endTime":3065.97,"body":"That's because a lot of the"},{"speaker":"Phnam Bagley","startTime":3065.97,"endTime":3069.96,"body":"people who develop you know,"},{"speaker":"Phnam Bagley","startTime":3065.97,"endTime":3069.96,"body":"interesting, eco friendly"},{"speaker":"Phnam Bagley","startTime":3070.47,"endTime":3074.79,"body":"materials, a lot of them are"},{"speaker":"Phnam Bagley","startTime":3070.47,"endTime":3074.79,"body":"working from their garage, just"},{"speaker":"Phnam Bagley","startTime":3074.79,"endTime":3079.83,"body":"you know, experimenting with"},{"speaker":"Phnam Bagley","startTime":3074.79,"endTime":3079.83,"body":"very small it's, yeah, it's a"},{"speaker":"Phnam Bagley","startTime":3079.83,"endTime":3082.5299999999997,"body":"lot of them is that I mean, the"},{"speaker":"Phnam Bagley","startTime":3079.83,"endTime":3082.5299999999997,"body":"scaling is has always been the"},{"speaker":"Phnam Bagley","startTime":3082.5299999999997,"endTime":3086.16,"body":"big problem with with hardware"},{"speaker":"Phnam Bagley","startTime":3082.5299999999997,"endTime":3086.16,"body":"evolve and material development,"},{"speaker":"Phnam Bagley","startTime":3086.16,"endTime":3089.58,"body":"right. It's a little bit of a"},{"speaker":"Phnam Bagley","startTime":3086.16,"endTime":3089.58,"body":"chicken and egg thing, you know,"},{"speaker":"Phnam Bagley","startTime":3089.7599999999998,"endTime":3094.68,"body":"How do I attract big companies"},{"speaker":"Phnam Bagley","startTime":3089.7599999999998,"endTime":3094.68,"body":"in order to change the standards"},{"speaker":"Phnam Bagley","startTime":3094.68,"endTime":3098.4,"body":"and status quo or the way things"},{"speaker":"Phnam Bagley","startTime":3094.68,"endTime":3098.4,"body":"are being built? If I don't have"},{"speaker":"Aaron Moncur","startTime":3097.17,"endTime":3099.81,"body":"Yeah. Well, I want"},{"speaker":"Aaron Moncur","startTime":3097.17,"endTime":3099.81,"body":"to learn more about the seaweed"},{"speaker":"Aaron Moncur","startTime":3098.4,"endTime":3100.5299999999997,"body":"the money to roll to the scale"},{"speaker":"Aaron Moncur","startTime":3098.4,"endTime":3100.5299999999997,"body":"they need me to?"},{"speaker":"Aaron Moncur","startTime":3099.81,"endTime":3103.0499999999997,"body":"plastic that one grabbed my"},{"speaker":"Aaron Moncur","startTime":3099.81,"endTime":3103.0499999999997,"body":"attention. How interesting."},{"speaker":"Aaron Moncur","startTime":3103.62,"endTime":3107.73,"body":"Let's talk about color real"},{"speaker":"Aaron Moncur","startTime":3103.62,"endTime":3107.73,"body":"quickly. This is a pretty broad"},{"speaker":"Aaron Moncur","startTime":3107.73,"endTime":3110.82,"body":"question. But what are a few"},{"speaker":"Aaron Moncur","startTime":3107.73,"endTime":3110.82,"body":"gold nuggets that you can tell"},{"speaker":"Aaron Moncur","startTime":3110.82,"endTime":3115.65,"body":"us about color? Like what are"},{"speaker":"Aaron Moncur","startTime":3110.82,"endTime":3115.65,"body":"some ways in which color"},{"speaker":"Aaron Moncur","startTime":3115.68,"endTime":3119.91,"body":"influences society, maybe that"},{"speaker":"Aaron Moncur","startTime":3115.68,"endTime":3119.91,"body":"that most of us maybe don't even"},{"speaker":"Aaron Moncur","startTime":3119.91,"endTime":3121.56,"body":"realize have no clue about?"},{"speaker":"Phnam Bagley","startTime":3122.49,"endTime":3124.35,"body":"Yeah, so there are"},{"speaker":"Phnam Bagley","startTime":3122.49,"endTime":3124.35,"body":"different types of colors, you"},{"speaker":"Phnam Bagley","startTime":3124.35,"endTime":3127.62,"body":"have natural colors, you know,"},{"speaker":"Phnam Bagley","startTime":3124.35,"endTime":3127.62,"body":"colors that are directly"},{"speaker":"Phnam Bagley","startTime":3127.62,"endTime":3131.0099999999998,"body":"inspired by nature, or come from"},{"speaker":"Phnam Bagley","startTime":3127.62,"endTime":3131.0099999999998,"body":"natural materials, you can see"},{"speaker":"Phnam Bagley","startTime":3131.0099999999998,"endTime":3135.15,"body":"that in, in guitars, for"},{"speaker":"Phnam Bagley","startTime":3131.0099999999998,"endTime":3135.15,"body":"example, a lot of them use"},{"speaker":"Phnam Bagley","startTime":3135.18,"endTime":3138.66,"body":"natural wood can see the grain"},{"speaker":"Phnam Bagley","startTime":3135.18,"endTime":3138.66,"body":"you can see the color of the"},{"speaker":"Phnam Bagley","startTime":3138.66,"endTime":3145.47,"body":"wood, or it's like, very"},{"speaker":"Phnam Bagley","startTime":3138.66,"endTime":3145.47,"body":"slightly modified by a stain or"},{"speaker":"Phnam Bagley","startTime":3145.47,"endTime":3149.82,"body":"varnish but but you know,"},{"speaker":"Phnam Bagley","startTime":3145.47,"endTime":3149.82,"body":"there's warms to it, right,"},{"speaker":"Phnam Bagley","startTime":3149.85,"endTime":3153.42,"body":"certain colors have warmth in"},{"speaker":"Phnam Bagley","startTime":3149.85,"endTime":3153.42,"body":"certain colors, are very cold."},{"speaker":"Phnam Bagley","startTime":3154.29,"endTime":3158.85,"body":"So, so natural is one. And an"},{"speaker":"Phnam Bagley","startTime":3154.29,"endTime":3158.85,"body":"artificial, you can make"},{"speaker":"Phnam Bagley","startTime":3158.85,"endTime":3162.54,"body":"something very artificial, like"},{"speaker":"Phnam Bagley","startTime":3158.85,"endTime":3162.54,"body":"anything that came from the 90s,"},{"speaker":"Phnam Bagley","startTime":3162.54,"endTime":3167.1,"body":"basically, you know, neon"},{"speaker":"Phnam Bagley","startTime":3162.54,"endTime":3167.1,"body":"colors, and all that things, you"},{"speaker":"Phnam Bagley","startTime":3167.1,"endTime":3170.79,"body":"know, causes that change based"},{"speaker":"Phnam Bagley","startTime":3167.1,"endTime":3170.79,"body":"on like what angle of light hits"},{"speaker":"Phnam Bagley","startTime":3170.79,"endTime":3177.33,"body":"it. So, so in between those two"},{"speaker":"Phnam Bagley","startTime":3170.79,"endTime":3177.33,"body":"extremes, I would say they're"},{"speaker":"Phnam Bagley","startTime":3177.33,"endTime":3181.14,"body":"doing multiple considerations,"},{"speaker":"Phnam Bagley","startTime":3177.33,"endTime":3181.14,"body":"when you think about colors in,"},{"speaker":"Phnam Bagley","startTime":3181.5299999999997,"endTime":3183.87,"body":"in the products that we"},{"speaker":"Phnam Bagley","startTime":3181.5299999999997,"endTime":3183.87,"body":"surrounded ourselves with. One"},{"speaker":"Phnam Bagley","startTime":3183.87,"endTime":3189.42,"body":"is how it ages. So certain"},{"speaker":"Phnam Bagley","startTime":3183.87,"endTime":3189.42,"body":"colors are, depending on how"},{"speaker":"Phnam Bagley","startTime":3189.42,"endTime":3193.08,"body":"they're put on a product are"},{"speaker":"Phnam Bagley","startTime":3189.42,"endTime":3193.08,"body":"very sensitive to ultraviolet"},{"speaker":"Phnam Bagley","startTime":3193.11,"endTime":3196.47,"body":"light, for example, and they"},{"speaker":"Phnam Bagley","startTime":3193.11,"endTime":3196.47,"body":"will start white, and then"},{"speaker":"Phnam Bagley","startTime":3196.47,"endTime":3199.35,"body":"within six months to turn"},{"speaker":"Phnam Bagley","startTime":3196.47,"endTime":3199.35,"body":"turning yellow. And that might"},{"speaker":"Phnam Bagley","startTime":3199.35,"endTime":3202.29,"body":"be fine for certain products,"},{"speaker":"Phnam Bagley","startTime":3199.35,"endTime":3202.29,"body":"right? That you don't really"},{"speaker":"Phnam Bagley","startTime":3202.29,"endTime":3208.11,"body":"care about, like tubing or"},{"speaker":"Phnam Bagley","startTime":3202.29,"endTime":3208.11,"body":"whatever. But if it's a high"},{"speaker":"Phnam Bagley","startTime":3208.11,"endTime":3211.89,"body":"quality, consumer electronics or"},{"speaker":"Phnam Bagley","startTime":3208.11,"endTime":3211.89,"body":"something, you really don't want"},{"speaker":"Phnam Bagley","startTime":3211.89,"endTime":3214.74,"body":"that product to look that"},{"speaker":"Phnam Bagley","startTime":3211.89,"endTime":3214.74,"body":"different between year one and"},{"speaker":"Phnam Bagley","startTime":3214.74,"endTime":3220.23,"body":"year three, right. Also is, you"},{"speaker":"Phnam Bagley","startTime":3214.74,"endTime":3220.23,"body":"know, not only ultraviolet, but"},{"speaker":"Phnam Bagley","startTime":3220.2599999999998,"endTime":3224.7599999999998,"body":"you know, the oils that come"},{"speaker":"Phnam Bagley","startTime":3220.2599999999998,"endTime":3224.7599999999998,"body":"from our fingers can deteriorate"},{"speaker":"Phnam Bagley","startTime":3225.09,"endTime":3229.5299999999997,"body":"the color quality of certain"},{"speaker":"Phnam Bagley","startTime":3225.09,"endTime":3229.5299999999997,"body":"products. And in terms of my"},{"speaker":"Phnam Bagley","startTime":3229.5299999999997,"endTime":3233.79,"body":"color psychology, you can think"},{"speaker":"Phnam Bagley","startTime":3229.5299999999997,"endTime":3233.79,"body":"of you know, certain colors,"},{"speaker":"Phnam Bagley","startTime":3233.82,"endTime":3239.4,"body":"making you feel warm, and in a"},{"speaker":"Phnam Bagley","startTime":3233.82,"endTime":3239.4,"body":"welcoming environment, some"},{"speaker":"Phnam Bagley","startTime":3239.4,"endTime":3242.91,"body":"other ones are very cool, then"},{"speaker":"Phnam Bagley","startTime":3239.4,"endTime":3242.91,"body":"you're professional and all"},{"speaker":"Phnam Bagley","startTime":3242.91,"endTime":3248.25,"body":"that. So, so for example, I love"},{"speaker":"Phnam Bagley","startTime":3242.91,"endTime":3248.25,"body":"the color red, right? It's a"},{"speaker":"Phnam Bagley","startTime":3248.61,"endTime":3251.37,"body":"it's a color that gives me"},{"speaker":"Phnam Bagley","startTime":3248.61,"endTime":3251.37,"body":"energy, my living room is read"},{"speaker":"Phnam Bagley","startTime":3251.4,"endTime":3253.77,"body":"the entire things right, the"},{"speaker":"Phnam Bagley","startTime":3251.4,"endTime":3253.77,"body":"couch, the walls, everything."},{"speaker":"Phnam Bagley","startTime":3254.19,"endTime":3257.64,"body":"And and I remember when I"},{"speaker":"Phnam Bagley","startTime":3254.19,"endTime":3257.64,"body":"painted that a lot of people"},{"speaker":"Phnam Bagley","startTime":3257.64,"endTime":3259.5,"body":"were like, I can't believe"},{"speaker":"Phnam Bagley","startTime":3257.64,"endTime":3259.5,"body":"you're doing this, this gonna"},{"speaker":"Phnam Bagley","startTime":3259.5,"endTime":3262.89,"body":"make the room so small. And and"},{"speaker":"Phnam Bagley","startTime":3259.5,"endTime":3262.89,"body":"it didn't realize that's what I"},{"speaker":"Phnam Bagley","startTime":3262.89,"endTime":3267.6,"body":"want it. I don't want, you know,"},{"speaker":"Phnam Bagley","startTime":3262.89,"endTime":3267.6,"body":"a sterile white room, I want a"},{"speaker":"Phnam Bagley","startTime":3267.6,"endTime":3271.77,"body":"room where I feel like I'm being"},{"speaker":"Phnam Bagley","startTime":3267.6,"endTime":3271.77,"body":"hugged by the room. And you can"},{"speaker":"Phnam Bagley","startTime":3271.77,"endTime":3276.45,"body":"do that with color. Right. And"},{"speaker":"Phnam Bagley","startTime":3271.77,"endTime":3276.45,"body":"when you when we you know, we"},{"speaker":"Phnam Bagley","startTime":3276.45,"endTime":3279.21,"body":"work on the space industry. And"},{"speaker":"Phnam Bagley","startTime":3276.45,"endTime":3279.21,"body":"when you look at places like the"},{"speaker":"Phnam Bagley","startTime":3279.21,"endTime":3282.57,"body":"ISS, where everything is"},{"speaker":"Phnam Bagley","startTime":3279.21,"endTime":3282.57,"body":"surround yourself with is one"},{"speaker":"Phnam Bagley","startTime":3282.63,"endTime":3285.87,"body":"busy, I mean, every single wall"},{"speaker":"Phnam Bagley","startTime":3282.63,"endTime":3285.87,"body":"on and on the inside of your"},{"speaker":"Phnam Bagley","startTime":3285.87,"endTime":3288.48,"body":"eyes is just covered with"},{"speaker":"Phnam Bagley","startTime":3285.87,"endTime":3288.48,"body":"something. And most of it is"},{"speaker":"Phnam Bagley","startTime":3288.48,"endTime":3293.85,"body":"white, gray or blue, black."},{"speaker":"Phnam Bagley","startTime":3288.48,"endTime":3293.85,"body":"Pretty much the opposite of"},{"speaker":"Phnam Bagley","startTime":3293.88,"endTime":3297.15,"body":"where I want to be at all times,"},{"speaker":"Phnam Bagley","startTime":3293.88,"endTime":3297.15,"body":"right? I'd rather be in a forest"},{"speaker":"Phnam Bagley","startTime":3297.18,"endTime":3301.62,"body":"walking around, you know, around"},{"speaker":"Phnam Bagley","startTime":3297.18,"endTime":3301.62,"body":"with moss than surrounded by a"},{"speaker":"Phnam Bagley","startTime":3301.62,"endTime":3307.35,"body":"bunch of ugly things. But by"},{"speaker":"Phnam Bagley","startTime":3301.62,"endTime":3307.35,"body":"necessity by necessity. That's"},{"speaker":"Phnam Bagley","startTime":3307.35,"endTime":3310.47,"body":"what they need that right now."},{"speaker":"Phnam Bagley","startTime":3307.35,"endTime":3310.47,"body":"But when we design a future of"},{"speaker":"Phnam Bagley","startTime":3310.5,"endTime":3312.99,"body":"you know, what is in spacecraft,"},{"speaker":"Phnam Bagley","startTime":3310.5,"endTime":3312.99,"body":"what is in your lunar and"},{"speaker":"Phnam Bagley","startTime":3312.99,"endTime":3316.32,"body":"Martian habitats, I think is"},{"speaker":"Phnam Bagley","startTime":3312.99,"endTime":3316.32,"body":"extremely important to start"},{"speaker":"Phnam Bagley","startTime":3316.32,"endTime":3319.89,"body":"thinking about how to integrate"},{"speaker":"Phnam Bagley","startTime":3316.32,"endTime":3319.89,"body":"nature and natural finishes and"},{"speaker":"Phnam Bagley","startTime":3320.16,"endTime":3324.66,"body":"in natural colors into all of"},{"speaker":"Phnam Bagley","startTime":3320.16,"endTime":3324.66,"body":"this because our lizard brain is"},{"speaker":"Phnam Bagley","startTime":3324.66,"endTime":3327.96,"body":"saying this is safe. This is why"},{"speaker":"Phnam Bagley","startTime":3324.66,"endTime":3327.96,"body":"I want to be this is what"},{"speaker":"Phnam Bagley","startTime":3328.14,"endTime":3333.5099999999998,"body":"reduces my anxiety and"},{"speaker":"Phnam Bagley","startTime":3328.14,"endTime":3333.5099999999998,"body":"depression and stress. Right? So"},{"speaker":"Phnam Bagley","startTime":3333.54,"endTime":3337.65,"body":"so color is extremely powerful."},{"speaker":"Phnam Bagley","startTime":3333.54,"endTime":3337.65,"body":"And CMF designers who are"},{"speaker":"Phnam Bagley","startTime":3337.7999999999997,"endTime":3340.44,"body":"colors, materials and finished"},{"speaker":"Phnam Bagley","startTime":3337.7999999999997,"endTime":3340.44,"body":"designers are extremely"},{"speaker":"Phnam Bagley","startTime":3340.71,"endTime":3345.9,"body":"knowledgeable on what color has"},{"speaker":"Phnam Bagley","startTime":3340.71,"endTime":3345.9,"body":"what's impression on people. But"},{"speaker":"Phnam Bagley","startTime":3345.9,"endTime":3349.56,"body":"no, I think they're really good"},{"speaker":"Phnam Bagley","startTime":3345.9,"endTime":3349.56,"body":"at is how to perfectly"},{"speaker":"Phnam Bagley","startTime":3349.59,"endTime":3354.12,"body":"manufacturer, the color that you"},{"speaker":"Phnam Bagley","startTime":3349.59,"endTime":3354.12,"body":"want, which is a science in and"},{"speaker":"Phnam Bagley","startTime":3354.12,"endTime":3354.72,"body":"of itself."},{"speaker":"Aaron Moncur","startTime":3357.0,"endTime":3361.14,"body":"Yeah. We are just"},{"speaker":"Aaron Moncur","startTime":3357.0,"endTime":3361.14,"body":"about a time here. Do you have a"},{"speaker":"Aaron Moncur","startTime":3361.14,"endTime":3363.18,"body":"couple more minutes or do we"},{"speaker":"Aaron Moncur","startTime":3361.14,"endTime":3363.18,"body":"need to end right there?"},{"speaker":"Phnam Bagley","startTime":3362.25,"endTime":3363.06,"body":"Yeah, yeah, we"},{"speaker":"Phnam Bagley","startTime":3362.25,"endTime":3363.06,"body":"can."},{"speaker":"Aaron Moncur","startTime":3362.25,"endTime":3364.62,"body":"Okay, I want"},{"speaker":"Aaron Moncur","startTime":3362.25,"endTime":3364.62,"body":"there's one more thing I really"},{"speaker":"Aaron Moncur","startTime":3364.62,"endTime":3368.34,"body":"want to ask you about. And"},{"speaker":"Aaron Moncur","startTime":3364.62,"endTime":3368.34,"body":"that's education. You have"},{"speaker":"Aaron Moncur","startTime":3368.37,"endTime":3372.45,"body":"spoken about the future of"},{"speaker":"Aaron Moncur","startTime":3368.37,"endTime":3372.45,"body":"education. What are some of the"},{"speaker":"Aaron Moncur","startTime":3372.45,"endTime":3375.2999999999997,"body":"limitations of our current"},{"speaker":"Aaron Moncur","startTime":3372.45,"endTime":3375.2999999999997,"body":"educational system and how do"},{"speaker":"Aaron Moncur","startTime":3375.2999999999997,"endTime":3378.87,"body":"you think that future"},{"speaker":"Aaron Moncur","startTime":3375.2999999999997,"endTime":3378.87,"body":"educational systems and"},{"speaker":"Aaron Moncur","startTime":3378.87,"endTime":3381.93,"body":"environments can improve upon"},{"speaker":"Aaron Moncur","startTime":3378.87,"endTime":3381.93,"body":"the status quo?"},{"speaker":"Phnam Bagley","startTime":3382.85,"endTime":3385.13,"body":"Yeah, so when we"},{"speaker":"Phnam Bagley","startTime":3382.85,"endTime":3385.13,"body":"call traditional educational"},{"speaker":"Phnam Bagley","startTime":3385.13,"endTime":3390.0499999999997,"body":"system Is the vast majority of"},{"speaker":"Phnam Bagley","startTime":3385.13,"endTime":3390.0499999999997,"body":"how kids are still educated"},{"speaker":"Phnam Bagley","startTime":3390.0499999999997,"endTime":3394.7,"body":"today all over the world is, is"},{"speaker":"Phnam Bagley","startTime":3390.0499999999997,"endTime":3394.7,"body":"basic was basically invented"},{"speaker":"Phnam Bagley","startTime":3395.0,"endTime":3401.12,"body":"during, you know, the Industrial"},{"speaker":"Phnam Bagley","startTime":3395.0,"endTime":3401.12,"body":"Revolution and was created to"},{"speaker":"Phnam Bagley","startTime":3401.45,"endTime":3406.19,"body":"put out workers, you know, you"},{"speaker":"Phnam Bagley","startTime":3401.45,"endTime":3406.19,"body":"put up people with a resume, or"},{"speaker":"Phnam Bagley","startTime":3406.19,"endTime":3409.67,"body":"a college degree and they will"},{"speaker":"Phnam Bagley","startTime":3406.19,"endTime":3409.67,"body":"be able to function as a worker."},{"speaker":"Phnam Bagley","startTime":3410.45,"endTime":3414.0499999999997,"body":"Now, if you look at people's"},{"speaker":"Phnam Bagley","startTime":3410.45,"endTime":3414.0499999999997,"body":"ambitions and jobs, even job"},{"speaker":"Phnam Bagley","startTime":3414.0499999999997,"endTime":3416.63,"body":"descriptions today, being a"},{"speaker":"Phnam Bagley","startTime":3414.0499999999997,"endTime":3416.63,"body":"worker is not really what"},{"speaker":"Phnam Bagley","startTime":3416.63,"endTime":3419.93,"body":"they're interested in being they"},{"speaker":"Phnam Bagley","startTime":3416.63,"endTime":3419.93,"body":"want to have personal and"},{"speaker":"Phnam Bagley","startTime":3419.93,"endTime":3423.89,"body":"professional development, they"},{"speaker":"Phnam Bagley","startTime":3419.93,"endTime":3423.89,"body":"want to be leaders, and they"},{"speaker":"Phnam Bagley","startTime":3423.89,"endTime":3429.56,"body":"want to be, you know, innovators"},{"speaker":"Phnam Bagley","startTime":3423.89,"endTime":3429.56,"body":"and, and sometimes want to build"},{"speaker":"Phnam Bagley","startTime":3429.56,"endTime":3436.22,"body":"their own field, you know, out"},{"speaker":"Phnam Bagley","startTime":3429.56,"endTime":3436.22,"body":"of nothing, and, and education"},{"speaker":"Phnam Bagley","startTime":3436.22,"endTime":3442.13,"body":"has not served the vast majority"},{"speaker":"Phnam Bagley","startTime":3436.22,"endTime":3442.13,"body":"of people because if you look at"},{"speaker":"Phnam Bagley","startTime":3442.13,"endTime":3445.0099999999998,"body":"people around you, your own"},{"speaker":"Phnam Bagley","startTime":3442.13,"endTime":3445.0099999999998,"body":"family, your friends, even"},{"speaker":"Phnam Bagley","startTime":3445.0099999999998,"endTime":3449.21,"body":"people you don't like, you"},{"speaker":"Phnam Bagley","startTime":3445.0099999999998,"endTime":3449.21,"body":"realize that we all neurodiverse"},{"speaker":"Phnam Bagley","startTime":3449.27,"endTime":3454.04,"body":"we learn differently, we absorb"},{"speaker":"Phnam Bagley","startTime":3449.27,"endTime":3454.04,"body":"things differently, we express"},{"speaker":"Phnam Bagley","startTime":3454.04,"endTime":3456.86,"body":"ourselves differently, we"},{"speaker":"Phnam Bagley","startTime":3454.04,"endTime":3456.86,"body":"connect with others differently."},{"speaker":"Phnam Bagley","startTime":3457.16,"endTime":3459.77,"body":"And that's not going to change"},{"speaker":"Phnam Bagley","startTime":3457.16,"endTime":3459.77,"body":"anytime soon. That's just the"},{"speaker":"Phnam Bagley","startTime":3459.77,"endTime":3463.58,"body":"nature of humans. But the"},{"speaker":"Phnam Bagley","startTime":3459.77,"endTime":3463.58,"body":"traditional educational system"},{"speaker":"Phnam Bagley","startTime":3463.58,"endTime":3468.68,"body":"has put standards on what is"},{"speaker":"Phnam Bagley","startTime":3463.58,"endTime":3468.68,"body":"good, and what is bad, what is"},{"speaker":"Phnam Bagley","startTime":3468.68,"endTime":3473.81,"body":"acceptable and what is not. And"},{"speaker":"Phnam Bagley","startTime":3468.68,"endTime":3473.81,"body":"unless you fit into that"},{"speaker":"Phnam Bagley","startTime":3473.81,"endTime":3478.43,"body":"standard, you will fall behind,"},{"speaker":"Phnam Bagley","startTime":3473.81,"endTime":3478.43,"body":"right, or you will rebel against"},{"speaker":"Phnam Bagley","startTime":3478.43,"endTime":3482.21,"body":"it. And one way people rebel is"},{"speaker":"Phnam Bagley","startTime":3478.43,"endTime":3482.21,"body":"by, you know, not finishing"},{"speaker":"Phnam Bagley","startTime":3482.21,"endTime":3485.0299999999997,"body":"their studies and moving on to"},{"speaker":"Phnam Bagley","startTime":3482.21,"endTime":3485.0299999999997,"body":"something else. And some of them"},{"speaker":"Phnam Bagley","startTime":3485.0299999999997,"endTime":3488.12,"body":"are extremely successful at"},{"speaker":"Phnam Bagley","startTime":3485.0299999999997,"endTime":3488.12,"body":"doing that right? Out of all"},{"speaker":"Phnam Bagley","startTime":3488.12,"endTime":3490.91,"body":"the, you know, famous"},{"speaker":"Phnam Bagley","startTime":3488.12,"endTime":3490.91,"body":"billionaires that we know, like,"},{"speaker":"Phnam Bagley","startTime":3490.91,"endTime":3493.58,"body":"what percentage of them don't"},{"speaker":"Phnam Bagley","startTime":3490.91,"endTime":3493.58,"body":"even have a college degree."},{"speaker":"Phnam Bagley","startTime":3494.96,"endTime":3498.71,"body":"Right? It's not because you have"},{"speaker":"Phnam Bagley","startTime":3494.96,"endTime":3498.71,"body":"more letters behind your name,"},{"speaker":"Phnam Bagley","startTime":3498.71,"endTime":3501.7999999999997,"body":"or more degrees in your resume"},{"speaker":"Phnam Bagley","startTime":3498.71,"endTime":3501.7999999999997,"body":"that you're smarter. I was"},{"speaker":"Phnam Bagley","startTime":3501.7999999999997,"endTime":3506.45,"body":"having a conversation recently"},{"speaker":"Phnam Bagley","startTime":3501.7999999999997,"endTime":3506.45,"body":"about a Turkish boy from a 17"},{"speaker":"Phnam Bagley","startTime":3506.45,"endTime":3512.0,"body":"year old boy. And he was very"},{"speaker":"Phnam Bagley","startTime":3506.45,"endTime":3512.0,"body":"worried about appearing, you"},{"speaker":"Phnam Bagley","startTime":3512.0,"endTime":3516.0499999999997,"body":"know, to be the most the"},{"speaker":"Phnam Bagley","startTime":3512.0,"endTime":3516.0499999999997,"body":"smartest person in the room. And"},{"speaker":"Phnam Bagley","startTime":3516.0499999999997,"endTime":3518.99,"body":"I'm like, Why? What does smart"},{"speaker":"Phnam Bagley","startTime":3516.0499999999997,"endTime":3518.99,"body":"mean anyway, like, he was very"},{"speaker":"Phnam Bagley","startTime":3518.99,"endTime":3525.32,"body":"worried about IQ. And IQ is"},{"speaker":"Phnam Bagley","startTime":3518.99,"endTime":3525.32,"body":"just, it's just an invention"},{"speaker":"Phnam Bagley","startTime":3525.35,"endTime":3531.08,"body":"that's based on not much, and is"},{"speaker":"Phnam Bagley","startTime":3525.35,"endTime":3531.08,"body":"extremely random, and is not"},{"speaker":"Phnam Bagley","startTime":3531.08,"endTime":3535.07,"body":"even applicable to all cultures"},{"speaker":"Phnam Bagley","startTime":3531.08,"endTime":3535.07,"body":"at once. So, so let's just"},{"speaker":"Phnam Bagley","startTime":3535.07,"endTime":3538.43,"body":"forget about that. Now,"},{"speaker":"Phnam Bagley","startTime":3535.07,"endTime":3538.43,"body":"intellectual quotient is, you"},{"speaker":"Phnam Bagley","startTime":3538.43,"endTime":3543.47,"body":"know, important at some point,"},{"speaker":"Phnam Bagley","startTime":3538.43,"endTime":3543.47,"body":"right? If, you know, you need to"},{"speaker":"Phnam Bagley","startTime":3543.47,"endTime":3547.61,"body":"understand a certain set of"},{"speaker":"Phnam Bagley","startTime":3543.47,"endTime":3547.61,"body":"logic, but how about emotional"},{"speaker":"Phnam Bagley","startTime":3547.64,"endTime":3549.92,"body":"intelligence, social"},{"speaker":"Phnam Bagley","startTime":3547.64,"endTime":3549.92,"body":"intelligence, you know, all"},{"speaker":"Phnam Bagley","startTime":3549.92,"endTime":3554.57,"body":"those skills are actually going"},{"speaker":"Phnam Bagley","startTime":3549.92,"endTime":3554.57,"body":"to be more helpful for you to"},{"speaker":"Phnam Bagley","startTime":3554.57,"endTime":3558.7999999999997,"body":"find the path that works for"},{"speaker":"Phnam Bagley","startTime":3554.57,"endTime":3558.7999999999997,"body":"you. So anyway, we're currently"},{"speaker":"Phnam Bagley","startTime":3558.83,"endTime":3562.0099999999998,"body":"redesigning the educational"},{"speaker":"Phnam Bagley","startTime":3558.83,"endTime":3562.0099999999998,"body":"system of Singapore in Japan."},{"speaker":"Phnam Bagley","startTime":3562.2799999999997,"endTime":3564.74,"body":"And in doing that, we're"},{"speaker":"Phnam Bagley","startTime":3562.2799999999997,"endTime":3564.74,"body":"completely flipping the system"},{"speaker":"Phnam Bagley","startTime":3564.74,"endTime":3567.71,"body":"on its head and taking"},{"speaker":"Phnam Bagley","startTime":3564.74,"endTime":3567.71,"body":"inspiration from other smaller"},{"speaker":"Phnam Bagley","startTime":3567.74,"endTime":3571.88,"body":"groups that that are a little"},{"speaker":"Phnam Bagley","startTime":3567.74,"endTime":3571.88,"body":"bit more recent, for example,"},{"speaker":"Phnam Bagley","startTime":3571.88,"endTime":3575.5099999999998,"body":"the Montessori, the Waldorf type"},{"speaker":"Phnam Bagley","startTime":3571.88,"endTime":3575.5099999999998,"body":"system. So the more you know,"},{"speaker":"Phnam Bagley","startTime":3575.54,"endTime":3582.02,"body":"project-based, instead of"},{"speaker":"Phnam Bagley","startTime":3575.54,"endTime":3582.02,"body":"discipline-based education are"},{"speaker":"Phnam Bagley","startTime":3582.02,"endTime":3587.36,"body":"more of useful. But on top of"},{"speaker":"Phnam Bagley","startTime":3582.02,"endTime":3587.36,"body":"that, we are integrating"},{"speaker":"Phnam Bagley","startTime":3587.36,"endTime":3592.61,"body":"technologies and experiences"},{"speaker":"Phnam Bagley","startTime":3587.36,"endTime":3592.61,"body":"that can help children and"},{"speaker":"Phnam Bagley","startTime":3592.61,"endTime":3597.38,"body":"teenagers find the way that"},{"speaker":"Phnam Bagley","startTime":3592.61,"endTime":3597.38,"body":"works for them. Right? It's not"},{"speaker":"Phnam Bagley","startTime":3597.38,"endTime":3602.81,"body":"because some, some one somewhere"},{"speaker":"Phnam Bagley","startTime":3597.38,"endTime":3602.81,"body":"said that your gaming was bad"},{"speaker":"Phnam Bagley","startTime":3602.81,"endTime":3607.52,"body":"for you that it's going to be"},{"speaker":"Phnam Bagley","startTime":3602.81,"endTime":3607.52,"body":"bad for every child. No, some"},{"speaker":"Phnam Bagley","startTime":3607.52,"endTime":3611.66,"body":"people, some some children learn"},{"speaker":"Phnam Bagley","startTime":3607.52,"endTime":3611.66,"body":"very well from playing. Right."},{"speaker":"Phnam Bagley","startTime":3611.87,"endTime":3615.11,"body":"And even the idea of playing"},{"speaker":"Phnam Bagley","startTime":3611.87,"endTime":3615.11,"body":"like integrating unstructured"},{"speaker":"Phnam Bagley","startTime":3615.11,"endTime":3620.45,"body":"play in the schedule of a child"},{"speaker":"Phnam Bagley","startTime":3615.11,"endTime":3620.45,"body":"seems crazy right now. I mean, I"},{"speaker":"Phnam Bagley","startTime":3620.45,"endTime":3623.75,"body":"see children like going from"},{"speaker":"Phnam Bagley","startTime":3620.45,"endTime":3623.75,"body":"appointment to appointment that"},{"speaker":"Phnam Bagley","startTime":3623.75,"endTime":3626.87,"body":"was before COVID, obviously,"},{"speaker":"Phnam Bagley","startTime":3623.75,"endTime":3626.87,"body":"and, and just being dropped off"},{"speaker":"Phnam Bagley","startTime":3626.87,"endTime":3630.14,"body":"at different activities all the"},{"speaker":"Phnam Bagley","startTime":3626.87,"endTime":3630.14,"body":"time. Like what kind of"},{"speaker":"Phnam Bagley","startTime":3630.14,"endTime":3632.87,"body":"childhood is that? You know,"},{"speaker":"Phnam Bagley","startTime":3630.14,"endTime":3632.87,"body":"when I was a kid, it was like"},{"speaker":"Phnam Bagley","startTime":3632.87,"endTime":3636.65,"body":"we're outside cutting with a"},{"speaker":"Phnam Bagley","startTime":3632.87,"endTime":3636.65,"body":"stick, right? That unstructured"},{"speaker":"Phnam Bagley","startTime":3636.65,"endTime":3642.35,"body":"play that I don't have to play."},{"speaker":"Phnam Bagley","startTime":3636.65,"endTime":3642.35,"body":"I just play because I'm a child,"},{"speaker":"Phnam Bagley","startTime":3642.89,"endTime":3647.9,"body":"you know, is extremely important"},{"speaker":"Phnam Bagley","startTime":3642.89,"endTime":3647.9,"body":"in developments of of children."},{"speaker":"Phnam Bagley","startTime":3648.32,"endTime":3650.84,"body":"And that's what I love about the"},{"speaker":"Phnam Bagley","startTime":3648.32,"endTime":3650.84,"body":"world we live in right now."},{"speaker":"Phnam Bagley","startTime":3651.0499999999997,"endTime":3654.68,"body":"We're starting to personalize"},{"speaker":"Phnam Bagley","startTime":3651.0499999999997,"endTime":3654.68,"body":"everything, thanks to AI and"},{"speaker":"Phnam Bagley","startTime":3654.68,"endTime":3657.47,"body":"machine learning, thanks to the"},{"speaker":"Phnam Bagley","startTime":3654.68,"endTime":3657.47,"body":"fact that we manufacture things"},{"speaker":"Phnam Bagley","startTime":3657.47,"endTime":3662.12,"body":"that much lower quantity, and no"},{"speaker":"Phnam Bagley","startTime":3657.47,"endTime":3662.12,"body":"personalization of color or"},{"speaker":"Phnam Bagley","startTime":3662.12,"endTime":3665.18,"body":"texture and all that. And that's"},{"speaker":"Phnam Bagley","startTime":3662.12,"endTime":3665.18,"body":"a wonderful time to be in"},{"speaker":"Phnam Bagley","startTime":3665.18,"endTime":3669.68,"body":"because that's when we're"},{"speaker":"Phnam Bagley","startTime":3665.18,"endTime":3669.68,"body":"starting to stop generalizing"},{"speaker":"Phnam Bagley","startTime":3669.71,"endTime":3673.85,"body":"about generations stop"},{"speaker":"Phnam Bagley","startTime":3669.71,"endTime":3673.85,"body":"generalizing about Oh, all the"},{"speaker":"Phnam Bagley","startTime":3673.85,"endTime":3677.9,"body":"people with disabilities want"},{"speaker":"Phnam Bagley","startTime":3673.85,"endTime":3677.9,"body":"that? Well now, you know, within"},{"speaker":"Phnam Bagley","startTime":3677.9,"endTime":3680.0,"body":"the group of people"},{"speaker":"Phnam Bagley","startTime":3677.9,"endTime":3680.0,"body":"disabilities, you have people"},{"speaker":"Phnam Bagley","startTime":3680.0,"endTime":3683.06,"body":"with certain tastes people with"},{"speaker":"Phnam Bagley","startTime":3680.0,"endTime":3683.06,"body":"certain goals for people with"},{"speaker":"Phnam Bagley","startTime":3683.06,"endTime":3688.88,"body":"certain ambitions and we have to"},{"speaker":"Phnam Bagley","startTime":3683.06,"endTime":3688.88,"body":"respect that right? And and now"},{"speaker":"Phnam Bagley","startTime":3688.97,"endTime":3692.99,"body":"with with all the technology we"},{"speaker":"Phnam Bagley","startTime":3688.97,"endTime":3692.99,"body":"have today we're finally you're"},{"speaker":"Phnam Bagley","startTime":3692.99,"endTime":3698.42,"body":"starting to crack the door and"},{"speaker":"Phnam Bagley","startTime":3692.99,"endTime":3698.42,"body":"and really making our designs"},{"speaker":"Phnam Bagley","startTime":3698.45,"endTime":3702.71,"body":"our engineering work serve"},{"speaker":"Phnam Bagley","startTime":3698.45,"endTime":3702.71,"body":"people for the long term."},{"speaker":"Aaron Moncur","startTime":3703.25,"endTime":3705.08,"body":"Excellent. Well"},{"speaker":"Aaron Moncur","startTime":3703.25,"endTime":3705.08,"body":"thank you for sharing that."},{"speaker":"Aaron Moncur","startTime":3706.4,"endTime":3708.47,"body":"Phnam, how can people get a hold"},{"speaker":"Aaron Moncur","startTime":3706.4,"endTime":3708.47,"body":"of you?"},{"speaker":"Phnam Bagley","startTime":3709.19,"endTime":3713.0,"body":"I'm pretty active"},{"speaker":"Phnam Bagley","startTime":3709.19,"endTime":3713.0,"body":"on you can find me on LinkedIn"},{"speaker":"Phnam Bagley","startTime":3713.06,"endTime":3719.69,"body":"type in Phnam Bagley and it has"},{"speaker":"Phnam Bagley","startTime":3713.06,"endTime":3719.69,"body":"only one. You can find me on"},{"speaker":"Phnam Bagley","startTime":3719.69,"endTime":3725.81,"body":"Twitter @PhnamBagley. I don't"},{"speaker":"Phnam Bagley","startTime":3719.69,"endTime":3725.81,"body":"have a personal Instagram, but"},{"speaker":"Phnam Bagley","startTime":3726.23,"endTime":3729.44,"body":"we have a company Instagram."},{"speaker":"Phnam Bagley","startTime":3726.23,"endTime":3729.44,"body":"It's at, I think"},{"speaker":"Phnam Bagley","startTime":3729.47,"endTime":3735.62,"body":"@nonfiction.design. And earlier"},{"speaker":"Phnam Bagley","startTime":3729.47,"endTime":3735.62,"body":"during this, this talk, we're"},{"speaker":"Phnam Bagley","startTime":3735.62,"endTime":3738.7999999999997,"body":"talking about YouTube channel."},{"speaker":"Phnam Bagley","startTime":3735.62,"endTime":3738.7999999999997,"body":"So if you go on YouTube and type"},{"speaker":"Phnam Bagley","startTime":3738.7999999999997,"endTime":3741.7999999999997,"body":"in nonfiction design, you will"},{"speaker":"Phnam Bagley","startTime":3738.7999999999997,"endTime":3741.7999999999997,"body":"find all of our videos so we"},{"speaker":"Phnam Bagley","startTime":3741.7999999999997,"endTime":3746.33,"body":"come up with a new video every"},{"speaker":"Phnam Bagley","startTime":3741.7999999999997,"endTime":3746.33,"body":"week where we talk about design,"},{"speaker":"Phnam Bagley","startTime":3746.57,"endTime":3750.32,"body":"the mystifying it and the future"},{"speaker":"Phnam Bagley","startTime":3746.57,"endTime":3750.32,"body":"of everything. You can also find"},{"speaker":"Phnam Bagley","startTime":3750.32,"endTime":3754.2799999999997,"body":"me a lot on clubhouse these"},{"speaker":"Phnam Bagley","startTime":3750.32,"endTime":3754.2799999999997,"body":"days. I am talking a lot about"},{"speaker":"Phnam Bagley","startTime":3754.2799999999997,"endTime":3757.7,"body":"space robots and in the future"},{"speaker":"Phnam Bagley","startTime":3754.2799999999997,"endTime":3757.7,"body":"of everything."},{"speaker":"Aaron Moncur","startTime":3758.09,"endTime":3760.7,"body":"Terrific. Okay,"},{"speaker":"Aaron Moncur","startTime":3758.09,"endTime":3760.7,"body":"well for them. Thank you so much"},{"speaker":"Aaron Moncur","startTime":3760.7,"endTime":3762.17,"body":"for spending some time with us"},{"speaker":"Aaron Moncur","startTime":3760.7,"endTime":3762.17,"body":"today."},{"speaker":"Phnam Bagley","startTime":3762.89,"endTime":3764.7799999999997,"body":"Well, thank you so"},{"speaker":"Phnam Bagley","startTime":3762.89,"endTime":3764.7799999999997,"body":"much for inviting me and for"},{"speaker":"Phnam Bagley","startTime":3765.02,"endTime":3767.57,"body":"asking such sensible questions."},{"speaker":"Aaron Moncur","startTime":3771.7599999999998,"endTime":3775.24,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3771.7599999999998,"endTime":3775.24,"body":"founder of Pipeline Design and"},{"speaker":"Aaron Moncur","startTime":3775.24,"endTime":3778.27,"body":"Engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3775.24,"endTime":3778.27,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3778.27,"endTime":3781.7799999999997,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3778.27,"endTime":3781.7799999999997,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3781.81,"endTime":3785.56,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3781.81,"endTime":3785.56,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3785.59,"endTime":3789.58,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3785.59,"endTime":3789.58,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":3789.61,"endTime":3792.64,"body":"teampipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3789.61,"endTime":3792.64,"body":"listening."}]}