{"version":"1.0.0","segments":[{"speaker":"Aaron Moncur","startTime":0.81,"endTime":4.02,"body":"The Being an"},{"speaker":"Aaron Moncur","startTime":0.81,"endTime":4.02,"body":"Engineer podcast is a repository"},{"speaker":"Aaron Moncur","startTime":4.02,"endTime":7.11,"body":"for industry knowledge and a"},{"speaker":"Aaron Moncur","startTime":4.02,"endTime":7.11,"body":"tool through which engineers"},{"speaker":"Aaron Moncur","startTime":7.11,"endTime":9.72,"body":"learn about and connect with"},{"speaker":"Aaron Moncur","startTime":7.11,"endTime":9.72,"body":"relevant companies,"},{"speaker":"Aaron Moncur","startTime":9.75,"endTime":14.67,"body":"technologies, people, resources"},{"speaker":"Aaron Moncur","startTime":9.75,"endTime":14.67,"body":"and opportunities. Enjoy the"},{"speaker":"Aaron Moncur","startTime":14.67,"endTime":15.33,"body":"show."},{"speaker":"Joe Moak","startTime":15.78,"endTime":19.71,"body":"So the trick that I"},{"speaker":"Joe Moak","startTime":15.78,"endTime":19.71,"body":"have found is, again, through"},{"speaker":"Joe Moak","startTime":19.71,"endTime":22.5,"body":"that prioritization, figure out"},{"speaker":"Joe Moak","startTime":19.71,"endTime":22.5,"body":"what it is about this product"},{"speaker":"Joe Moak","startTime":22.5,"endTime":25.95,"body":"that really matters most to"},{"speaker":"Joe Moak","startTime":22.5,"endTime":25.95,"body":"customers, and then figure out"},{"speaker":"Joe Moak","startTime":26.04,"endTime":29.64,"body":"who you need to bring in or what"},{"speaker":"Joe Moak","startTime":26.04,"endTime":29.64,"body":"expertise you need on the team."},{"speaker":"Joe Moak","startTime":29.79,"endTime":33.72,"body":"Do you have it on the team? If"},{"speaker":"Joe Moak","startTime":29.79,"endTime":33.72,"body":"you do great, if not, go find"},{"speaker":"Joe Moak","startTime":33.72,"endTime":33.87,"body":"it."},{"speaker":"Aaron Moncur","startTime":47.94,"endTime":50.58,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":47.94,"endTime":50.58,"body":"to the Being an Engineer"},{"speaker":"Aaron Moncur","startTime":50.58,"endTime":55.26,"body":"podcast. Our guest today is Joe"},{"speaker":"Aaron Moncur","startTime":50.58,"endTime":55.26,"body":"Moak, who holds a degree in"},{"speaker":"Aaron Moncur","startTime":55.26,"endTime":59.82,"body":"Mechanical Engineering from Cal"},{"speaker":"Aaron Moncur","startTime":55.26,"endTime":59.82,"body":"Poly. Joe also worked at a"},{"speaker":"Aaron Moncur","startTime":59.82,"endTime":64.53,"body":"plethora of high profile OEM and"},{"speaker":"Aaron Moncur","startTime":59.82,"endTime":64.53,"body":"product development companies"},{"speaker":"Aaron Moncur","startTime":64.53,"endTime":68.91,"body":"such as St. Jude Medical, Soto's"},{"speaker":"Aaron Moncur","startTime":64.53,"endTime":68.91,"body":"and Apple, and is currently the"},{"speaker":"Aaron Moncur","startTime":68.91,"endTime":73.35,"body":"founder and chief engineer at"},{"speaker":"Aaron Moncur","startTime":68.91,"endTime":73.35,"body":"Maestro PD, a product design and"},{"speaker":"Aaron Moncur","startTime":73.35,"endTime":76.59,"body":"engineering firm that helps"},{"speaker":"Aaron Moncur","startTime":73.35,"endTime":76.59,"body":"deliver premium quality hardware"},{"speaker":"Aaron Moncur","startTime":76.59,"endTime":79.92,"body":"products to market. Joe, thank"},{"speaker":"Aaron Moncur","startTime":76.59,"endTime":79.92,"body":"you so much for being with us"},{"speaker":"Aaron Moncur","startTime":79.92,"endTime":80.34,"body":"today."},{"speaker":"Joe Moak","startTime":80.88,"endTime":81.72,"body":"Thanks for having me."},{"speaker":"Aaron Moncur","startTime":82.29,"endTime":85.23,"body":"Okay, first"},{"speaker":"Aaron Moncur","startTime":82.29,"endTime":85.23,"body":"question, what made you decide"},{"speaker":"Aaron Moncur","startTime":85.26,"endTime":86.55,"body":"to become an engineer?"},{"speaker":"Joe Moak","startTime":87.57,"endTime":94.62,"body":"It's great question."},{"speaker":"Joe Moak","startTime":87.57,"endTime":94.62,"body":"It was the Sony sports handycam."},{"speaker":"Aaron Moncur","startTime":94.98,"endTime":97.35,"body":"Oh, it's so"},{"speaker":"Aaron Moncur","startTime":94.98,"endTime":97.35,"body":"specific. I love it"},{"speaker":"Joe Moak","startTime":97.41,"endTime":103.23,"body":"Very specific in about"},{"speaker":"Joe Moak","startTime":97.41,"endTime":103.23,"body":"1986. I remember, our families"},{"speaker":"Joe Moak","startTime":103.23,"endTime":107.04,"body":"saved a bunch of money. And my"},{"speaker":"Joe Moak","startTime":103.23,"endTime":107.04,"body":"brothers and I loved riding"},{"speaker":"Joe Moak","startTime":107.04,"endTime":113.19,"body":"motorcycles. And we had our eye"},{"speaker":"Joe Moak","startTime":107.04,"endTime":113.19,"body":"on the video cameras for a long"},{"speaker":"Joe Moak","startTime":113.19,"endTime":116.61,"body":"time. And that Sony sports"},{"speaker":"Joe Moak","startTime":113.19,"endTime":116.61,"body":"handycam just, you know, checked"},{"speaker":"Joe Moak","startTime":116.61,"endTime":120.84,"body":"all the boxes, durable, sturdy,"},{"speaker":"Joe Moak","startTime":116.61,"endTime":120.84,"body":"waterproof, we could take it out"},{"speaker":"Joe Moak","startTime":120.84,"endTime":124.92,"body":"in the woods with us out to the"},{"speaker":"Joe Moak","startTime":120.84,"endTime":124.92,"body":"motocross track. And I remember"},{"speaker":"Joe Moak","startTime":124.92,"endTime":127.65,"body":"the first time I got my hands on"},{"speaker":"Joe Moak","startTime":124.92,"endTime":127.65,"body":"that thing and saw all of the"},{"speaker":"Joe Moak","startTime":127.83,"endTime":134.79,"body":"latches and the seals. And you"},{"speaker":"Joe Moak","startTime":127.83,"endTime":134.79,"body":"know, the shiny finishes on the"},{"speaker":"Joe Moak","startTime":134.79,"endTime":138.84,"body":"plastic, and the matte finishes"},{"speaker":"Joe Moak","startTime":134.79,"endTime":138.84,"body":"on all of the interface"},{"speaker":"Joe Moak","startTime":138.84,"endTime":142.98,"body":"elements. There was a motor that"},{"speaker":"Joe Moak","startTime":138.84,"endTime":142.98,"body":"he checked it the tape, it was"},{"speaker":"Joe Moak","startTime":142.98,"endTime":147.69,"body":"just an incredible, incredible"},{"speaker":"Joe Moak","startTime":142.98,"endTime":147.69,"body":"piece of kit. And I was I think"},{"speaker":"Joe Moak","startTime":147.69,"endTime":152.04,"body":"12 at the time. And I remember"},{"speaker":"Joe Moak","startTime":147.69,"endTime":152.04,"body":"thinking, man, there was a time"},{"speaker":"Joe Moak","startTime":152.04,"endTime":155.49,"body":"when this thing didn't exist,"},{"speaker":"Joe Moak","startTime":152.04,"endTime":155.49,"body":"but it exists now. And humans"},{"speaker":"Joe Moak","startTime":155.49,"endTime":158.58,"body":"had to have been involved in"},{"speaker":"Joe Moak","startTime":155.49,"endTime":158.58,"body":"the, in the creation of this"},{"speaker":"Joe Moak","startTime":158.58,"endTime":160.59,"body":"thing. And when I grow up, I"},{"speaker":"Joe Moak","startTime":158.58,"endTime":160.59,"body":"want to make stuff that's as"},{"speaker":"Joe Moak","startTime":160.59,"endTime":161.55,"body":"cool as this."},{"speaker":"Aaron Moncur","startTime":161.7,"endTime":164.64,"body":"That's such a"},{"speaker":"Aaron Moncur","startTime":161.7,"endTime":164.64,"body":"great story. I'm so impressed"},{"speaker":"Aaron Moncur","startTime":164.64,"endTime":167.76,"body":"that at 12 years old, you had"},{"speaker":"Aaron Moncur","startTime":164.64,"endTime":167.76,"body":"the depth of thought to to"},{"speaker":"Aaron Moncur","startTime":167.76,"endTime":172.14,"body":"realize that. Were you a very"},{"speaker":"Aaron Moncur","startTime":167.76,"endTime":172.14,"body":"contemplative youth grown up."},{"speaker":"Joe Moak","startTime":172.26,"endTime":176.61,"body":"I don't know that I go"},{"speaker":"Joe Moak","startTime":172.26,"endTime":176.61,"body":"that far. But I did spend a lot"},{"speaker":"Joe Moak","startTime":176.61,"endTime":180.27,"body":"of I mean, we grew up in rural"},{"speaker":"Joe Moak","startTime":176.61,"endTime":180.27,"body":"Oregon, I lived a mile up a dirt"},{"speaker":"Joe Moak","startTime":180.27,"endTime":183.96,"body":"road. My dad was a log truck"},{"speaker":"Joe Moak","startTime":180.27,"endTime":183.96,"body":"driver, there was always a lot"},{"speaker":"Joe Moak","startTime":183.96,"endTime":188.94,"body":"of broken heavy machinery around"},{"speaker":"Joe Moak","startTime":183.96,"endTime":188.94,"body":"lots of tools. I learned to weld"},{"speaker":"Joe Moak","startTime":188.94,"endTime":192.09,"body":"about the same time, we got that"},{"speaker":"Joe Moak","startTime":188.94,"endTime":192.09,"body":"handycam at about the age of 12."},{"speaker":"Joe Moak","startTime":192.96,"endTime":198.72,"body":"So yeah, I've always spent a lot"},{"speaker":"Joe Moak","startTime":192.96,"endTime":198.72,"body":"of time tinkering with with the"},{"speaker":"Joe Moak","startTime":198.72,"endTime":200.43,"body":"matter that's in front of me."},{"speaker":"Aaron Moncur","startTime":200.58,"endTime":203.31,"body":"Nice. I that"},{"speaker":"Aaron Moncur","startTime":200.58,"endTime":203.31,"body":"sounds a lot to me. I know it"},{"speaker":"Aaron Moncur","startTime":203.31,"endTime":206.1,"body":"wasn't a farm, or I guess I"},{"speaker":"Aaron Moncur","startTime":203.31,"endTime":206.1,"body":"don't know that maybe it was but"},{"speaker":"Aaron Moncur","startTime":206.1,"endTime":209.64,"body":"it sounds a lot like the"},{"speaker":"Aaron Moncur","startTime":206.1,"endTime":209.64,"body":"description of a farm with meal"},{"speaker":"Aaron Moncur","startTime":209.67,"endTime":214.02,"body":"machinery all around and welding"},{"speaker":"Aaron Moncur","startTime":209.67,"endTime":214.02,"body":"and I hear so many stories from"},{"speaker":"Aaron Moncur","startTime":214.02,"endTime":216.54,"body":"people who grew up on farms"},{"speaker":"Aaron Moncur","startTime":214.02,"endTime":216.54,"body":"about it was that, you know, the"},{"speaker":"Aaron Moncur","startTime":216.54,"endTime":219.72,"body":"best preparation for becoming an"},{"speaker":"Aaron Moncur","startTime":216.54,"endTime":219.72,"body":"engineer because constantly"},{"speaker":"Aaron Moncur","startTime":219.72,"endTime":223.38,"body":"there were problems to solve and"},{"speaker":"Aaron Moncur","startTime":219.72,"endTime":223.38,"body":"tools to solve those problems."},{"speaker":"Joe Moak","startTime":223.47,"endTime":227.52,"body":"Absolutely. Yeah."},{"speaker":"Joe Moak","startTime":223.47,"endTime":227.52,"body":"Yeah. If there's a if there's a"},{"speaker":"Joe Moak","startTime":227.52,"endTime":230.01,"body":"second influence, it's MacGyver."},{"speaker":"Aaron Moncur","startTime":230.34,"endTime":236.31,"body":"No. I love"},{"speaker":"Aaron Moncur","startTime":230.34,"endTime":236.31,"body":"MacGyver. What a fantastic show."},{"speaker":"Aaron Moncur","startTime":236.31,"endTime":239.4,"body":"I remember the first one I ever"},{"speaker":"Aaron Moncur","startTime":236.31,"endTime":239.4,"body":"watched even what a great show."},{"speaker":"Aaron Moncur","startTime":239.64,"endTime":243.09,"body":"I'm so thankful that you brought"},{"speaker":"Aaron Moncur","startTime":239.64,"endTime":243.09,"body":"that up. It's bringing back all"},{"speaker":"Aaron Moncur","startTime":243.09,"endTime":246.63,"body":"these memories now. Well, I have"},{"speaker":"Aaron Moncur","startTime":243.09,"endTime":246.63,"body":"a question for you about Cal"},{"speaker":"Aaron Moncur","startTime":246.63,"endTime":250.68,"body":"Poly. Their motto, at least now"},{"speaker":"Aaron Moncur","startTime":246.63,"endTime":250.68,"body":"is learn by doing which I"},{"speaker":"Aaron Moncur","startTime":250.68,"endTime":254.16,"body":"absolutely love. Was that their"},{"speaker":"Aaron Moncur","startTime":250.68,"endTime":254.16,"body":"motto back when when you"},{"speaker":"Aaron Moncur","startTime":254.19,"endTime":255.54,"body":"attended the University?"},{"speaker":"Joe Moak","startTime":256.11,"endTime":259.23,"body":"Yeah, yeah. It was it"},{"speaker":"Joe Moak","startTime":256.11,"endTime":259.23,"body":"there was no backup."},{"speaker":"Aaron Moncur","startTime":259.38,"endTime":261.81,"body":"no backup. Okay."},{"speaker":"Aaron Moncur","startTime":259.38,"endTime":261.81,"body":"Tell. Tell me a little bit about"},{"speaker":"Aaron Moncur","startTime":261.81,"endTime":265.17,"body":"that. What What made you decide"},{"speaker":"Aaron Moncur","startTime":261.81,"endTime":265.17,"body":"to go to Cal Poly? And also I'd"},{"speaker":"Aaron Moncur","startTime":265.17,"endTime":269.13,"body":"love to hear about how they"},{"speaker":"Aaron Moncur","startTime":265.17,"endTime":269.13,"body":"incorporated that model into the"},{"speaker":"Aaron Moncur","startTime":269.13,"endTime":269.82,"body":"curriculum."},{"speaker":"Joe Moak","startTime":270.3,"endTime":273.81,"body":"Sure. Oh, man, great"},{"speaker":"Joe Moak","startTime":270.3,"endTime":273.81,"body":"question. It's been a long time"},{"speaker":"Joe Moak","startTime":273.81,"endTime":276.75,"body":"for those of you who were not"},{"speaker":"Joe Moak","startTime":273.81,"endTime":276.75,"body":"watching the video, there's"},{"speaker":"Joe Moak","startTime":276.75,"endTime":280.35,"body":"enough gray in my beard that"},{"speaker":"Joe Moak","startTime":276.75,"endTime":280.35,"body":"talking about the gray in my"},{"speaker":"Joe Moak","startTime":280.35,"endTime":282.54,"body":"beard because I'm stalling"},{"speaker":"Joe Moak","startTime":280.35,"endTime":282.54,"body":"running the query on the"},{"speaker":"Joe Moak","startTime":282.54,"endTime":283.2,"body":"database."},{"speaker":"Aaron Moncur","startTime":283.77,"endTime":284.37,"body":"Wisdom."},{"speaker":"Joe Moak","startTime":287.97,"endTime":296.34,"body":"You know, the, the"},{"speaker":"Joe Moak","startTime":287.97,"endTime":296.34,"body":"curriculum was in that now that"},{"speaker":"Joe Moak","startTime":296.34,"endTime":298.65,"body":"I've been around a while and"},{"speaker":"Joe Moak","startTime":296.34,"endTime":298.65,"body":"I've worked with a lot of people"},{"speaker":"Joe Moak","startTime":298.65,"endTime":301.29,"body":"from a lot of different schools."},{"speaker":"Joe Moak","startTime":298.65,"endTime":301.29,"body":"I think that the fundamental"},{"speaker":"Joe Moak","startTime":301.29,"endTime":304.38,"body":"engineering curriculum is very"},{"speaker":"Joe Moak","startTime":301.29,"endTime":304.38,"body":"similar. The way that they"},{"speaker":"Joe Moak","startTime":304.38,"endTime":308.79,"body":"brought in sort of the by doing"},{"speaker":"Joe Moak","startTime":304.38,"endTime":308.79,"body":"part is there was still a lot of"},{"speaker":"Joe Moak","startTime":308.79,"endTime":313.53,"body":"time in the lab. So there was a"},{"speaker":"Joe Moak","startTime":308.79,"endTime":313.53,"body":"lot of you know, here are the"},{"speaker":"Joe Moak","startTime":313.53,"endTime":319.68,"body":"formulas. Now we're going into"},{"speaker":"Joe Moak","startTime":313.53,"endTime":319.68,"body":"the, into the thermal lab. And"},{"speaker":"Joe Moak","startTime":319.71,"endTime":322.08,"body":"here are the things that"},{"speaker":"Joe Moak","startTime":319.71,"endTime":322.08,"body":"actually get hot here, the"},{"speaker":"Joe Moak","startTime":322.08,"endTime":325.02,"body":"thermometers here, the chambers,"},{"speaker":"Joe Moak","startTime":322.08,"endTime":325.02,"body":"and you're going to actually"},{"speaker":"Joe Moak","startTime":325.02,"endTime":329.1,"body":"take measurements and there was"},{"speaker":"Joe Moak","startTime":325.02,"endTime":329.1,"body":"a lot of sort of correlating the"},{"speaker":"Joe Moak","startTime":329.1,"endTime":334.56,"body":"empirical evidence with the"},{"speaker":"Joe Moak","startTime":329.1,"endTime":334.56,"body":"theoretical calculations. And it"},{"speaker":"Joe Moak","startTime":334.56,"endTime":339.24,"body":"was a lot of building grades. I"},{"speaker":"Joe Moak","startTime":334.56,"endTime":339.24,"body":"built a bicycle I built a robot"},{"speaker":"Joe Moak","startTime":339.99,"endTime":343.89,"body":"among, you know, many other"},{"speaker":"Joe Moak","startTime":339.99,"endTime":343.89,"body":"things. But yeah, stick. Yeah,"},{"speaker":"Joe Moak","startTime":343.92,"endTime":345.66,"body":"the labs were good, the shop was"},{"speaker":"Joe Moak","startTime":343.92,"endTime":345.66,"body":"cool."},{"speaker":"Aaron Moncur","startTime":346.23,"endTime":349.62,"body":"Hearing you talk"},{"speaker":"Aaron Moncur","startTime":346.23,"endTime":349.62,"body":"about labs, maybe it reminded me"},{"speaker":"Aaron Moncur","startTime":349.65,"endTime":352.53,"body":"of an experience I had when I"},{"speaker":"Aaron Moncur","startTime":349.65,"endTime":352.53,"body":"was in college and I was in a"},{"speaker":"Aaron Moncur","startTime":352.53,"endTime":356.25,"body":"lab, I think it was a heat trend"},{"speaker":"Aaron Moncur","startTime":352.53,"endTime":356.25,"body":"class, we had a lab for it. And"},{"speaker":"Aaron Moncur","startTime":356.73,"endTime":362.04,"body":"the the instructions for doing"},{"speaker":"Aaron Moncur","startTime":356.73,"endTime":362.04,"body":"this lab exercise kept talking"},{"speaker":"Aaron Moncur","startTime":362.04,"endTime":364.56,"body":"about this thermo meter, and I"},{"speaker":"Aaron Moncur","startTime":362.04,"endTime":364.56,"body":"was like thermo meter, what is"},{"speaker":"Aaron Moncur","startTime":364.56,"endTime":371.01,"body":"the thermo meter? My groups like"},{"speaker":"Aaron Moncur","startTime":364.56,"endTime":371.01,"body":"a thermometer. Anyway, neither"},{"speaker":"Aaron Moncur","startTime":371.01,"endTime":376.62,"body":"here nor there. Okay, Maestro"},{"speaker":"Aaron Moncur","startTime":371.01,"endTime":376.62,"body":"helps clients deliver premium"},{"speaker":"Aaron Moncur","startTime":376.65,"endTime":379.74,"body":"quality hardware products, not"},{"speaker":"Aaron Moncur","startTime":376.65,"endTime":379.74,"body":"just hardware products, but"},{"speaker":"Aaron Moncur","startTime":379.74,"endTime":383.82,"body":"premium quality hardware"},{"speaker":"Aaron Moncur","startTime":379.74,"endTime":383.82,"body":"products. What is a premium"},{"speaker":"Aaron Moncur","startTime":384.03,"endTime":386.16,"body":"hardware product? And"},{"speaker":"Aaron Moncur","startTime":384.03,"endTime":386.16,"body":"conversely, what what's an"},{"speaker":"Aaron Moncur","startTime":386.16,"endTime":389.13,"body":"example of a hardware product"},{"speaker":"Aaron Moncur","startTime":386.16,"endTime":389.13,"body":"that you wouldn't consider to be"},{"speaker":"Aaron Moncur","startTime":389.13,"endTime":389.64,"body":"premium?"},{"speaker":"Joe Moak","startTime":390.39,"endTime":393.66,"body":"Oh, yeah, that's a"},{"speaker":"Joe Moak","startTime":390.39,"endTime":393.66,"body":"great question. Um, you know,"},{"speaker":"Joe Moak","startTime":395.37,"endTime":398.7,"body":"it's a, maybe a bit of a made up"},{"speaker":"Joe Moak","startTime":395.37,"endTime":398.7,"body":"word. But when I think of"},{"speaker":"Joe Moak","startTime":398.7,"endTime":402.15,"body":"premium, and the idea, the"},{"speaker":"Joe Moak","startTime":398.7,"endTime":402.15,"body":"reason I use that word, the is"},{"speaker":"Joe Moak","startTime":402.15,"endTime":406.2,"body":"the idea I'm trying to get"},{"speaker":"Joe Moak","startTime":402.15,"endTime":406.2,"body":"across is, you know, we, we pay"},{"speaker":"Joe Moak","startTime":406.2,"endTime":410.58,"body":"a lot of attention to the"},{"speaker":"Joe Moak","startTime":406.2,"endTime":410.58,"body":"experiences that the products"},{"speaker":"Joe Moak","startTime":410.58,"endTime":417.93,"body":"deliver to customers. And"},{"speaker":"Joe Moak","startTime":410.58,"endTime":417.93,"body":"there's, there's an experience."},{"speaker":"Joe Moak","startTime":418.56,"endTime":421.47,"body":"So when you say the word"},{"speaker":"Joe Moak","startTime":418.56,"endTime":421.47,"body":"premium, you're setting"},{"speaker":"Joe Moak","startTime":421.47,"endTime":426.36,"body":"expectations, that the object of"},{"speaker":"Joe Moak","startTime":421.47,"endTime":426.36,"body":"that advice, the product that"},{"speaker":"Joe Moak","startTime":426.36,"endTime":431.91,"body":"you're going to interact with,"},{"speaker":"Joe Moak","startTime":426.36,"endTime":431.91,"body":"has some niceties that maybe"},{"speaker":"Joe Moak","startTime":431.91,"endTime":435.48,"body":"unexpected, maybe it's a level"},{"speaker":"Joe Moak","startTime":431.91,"endTime":435.48,"body":"of performance, maybe it's a"},{"speaker":"Joe Moak","startTime":435.48,"endTime":441.12,"body":"level of fit and finish. The the"},{"speaker":"Joe Moak","startTime":435.48,"endTime":441.12,"body":"big idea behind that word"},{"speaker":"Joe Moak","startTime":441.12,"endTime":446.88,"body":"premium is that we, we care a"},{"speaker":"Joe Moak","startTime":441.12,"endTime":446.88,"body":"lot about the customer, and how"},{"speaker":"Joe Moak","startTime":446.88,"endTime":450.6,"body":"they interact with the product."},{"speaker":"Joe Moak","startTime":446.88,"endTime":450.6,"body":"And there are things that"},{"speaker":"Joe Moak","startTime":450.78,"endTime":453.72,"body":"designers and engineers can do"},{"speaker":"Joe Moak","startTime":450.78,"endTime":453.72,"body":"in the design and development of"},{"speaker":"Joe Moak","startTime":453.72,"endTime":456.69,"body":"a product to really elevate that"},{"speaker":"Joe Moak","startTime":453.72,"endTime":456.69,"body":"experience. And then there are"},{"speaker":"Joe Moak","startTime":456.69,"endTime":461.1,"body":"things that designers and"},{"speaker":"Joe Moak","startTime":456.69,"endTime":461.1,"body":"engineers can do to detract from"},{"speaker":"Joe Moak","startTime":461.1,"endTime":468.66,"body":"that experience. And, you know,"},{"speaker":"Joe Moak","startTime":461.1,"endTime":468.66,"body":"we continually strive to apply"},{"speaker":"Joe Moak","startTime":468.66,"endTime":474.06,"body":"engineering rigor to those touch"},{"speaker":"Joe Moak","startTime":468.66,"endTime":474.06,"body":"points that we know are going to"},{"speaker":"Joe Moak","startTime":474.09,"endTime":477.42,"body":"be important and resonate with"},{"speaker":"Joe Moak","startTime":474.09,"endTime":477.42,"body":"customers. When working with"},{"speaker":"Joe Moak","startTime":477.42,"endTime":482.25,"body":"startups, it's really important"},{"speaker":"Joe Moak","startTime":477.42,"endTime":482.25,"body":"to not over index on features"},{"speaker":"Joe Moak","startTime":482.25,"endTime":488.61,"body":"that, you know, maybe some"},{"speaker":"Joe Moak","startTime":482.25,"endTime":488.61,"body":"people or some beliefs push you"},{"speaker":"Joe Moak","startTime":489.27,"endTime":493.59,"body":"to apply engineering rigor to"},{"speaker":"Joe Moak","startTime":489.27,"endTime":493.59,"body":"that might not matter. Right? So"},{"speaker":"Joe Moak","startTime":493.59,"endTime":496.47,"body":"anyway, that's the big idea"},{"speaker":"Joe Moak","startTime":493.59,"endTime":496.47,"body":"behind premium, it's the things"},{"speaker":"Joe Moak","startTime":496.47,"endTime":499.02,"body":"that customers care about. And"},{"speaker":"Joe Moak","startTime":496.47,"endTime":499.02,"body":"then it doesn't necessarily"},{"speaker":"Joe Moak","startTime":499.02,"endTime":502.83,"body":"always mean high cost. It just"},{"speaker":"Joe Moak","startTime":499.02,"endTime":502.83,"body":"means that we're paying"},{"speaker":"Joe Moak","startTime":502.83,"endTime":504.81,"body":"attention to those important"},{"speaker":"Joe Moak","startTime":502.83,"endTime":504.81,"body":"details."},{"speaker":"Aaron Moncur","startTime":505.05,"endTime":507.21,"body":"Have you found it"},{"speaker":"Aaron Moncur","startTime":505.05,"endTime":507.21,"body":"challenging at all to"},{"speaker":"Aaron Moncur","startTime":507.21,"endTime":512.28,"body":"differentiate yourself as a, you"},{"speaker":"Aaron Moncur","startTime":507.21,"endTime":512.28,"body":"know, a premium service firm?"},{"speaker":"Aaron Moncur","startTime":512.28,"endTime":515.61,"body":"Because it feels like everyone"},{"speaker":"Aaron Moncur","startTime":512.28,"endTime":515.61,"body":"these days is claiming that,"},{"speaker":"Aaron Moncur","startTime":515.97,"endTime":519.42,"body":"\"Yeah, ours, our widget, our"},{"speaker":"Aaron Moncur","startTime":515.97,"endTime":519.42,"body":"service where premium\", you"},{"speaker":"Aaron Moncur","startTime":519.42,"endTime":522.9,"body":"know, this is the Platinum level"},{"speaker":"Aaron Moncur","startTime":519.42,"endTime":522.9,"body":"here, and the word has almost"},{"speaker":"Aaron Moncur","startTime":522.9,"endTime":526.14,"body":"lots of lost its meaning because"},{"speaker":"Aaron Moncur","startTime":522.9,"endTime":526.14,"body":"everyone is claiming to be"},{"speaker":"Aaron Moncur","startTime":526.17,"endTime":530.37,"body":"premium or platinum. What do you"},{"speaker":"Aaron Moncur","startTime":526.17,"endTime":530.37,"body":"what have you been able to do to"},{"speaker":"Aaron Moncur","startTime":530.37,"endTime":533.76,"body":"really differentiate your firm"},{"speaker":"Aaron Moncur","startTime":530.37,"endTime":533.76,"body":"is is truly like, we pay"},{"speaker":"Aaron Moncur","startTime":533.76,"endTime":537.24,"body":"attention to this stuff. We"},{"speaker":"Aaron Moncur","startTime":533.76,"endTime":537.24,"body":"spend a lot of time looking at"},{"speaker":"Aaron Moncur","startTime":537.24,"endTime":538.26,"body":"these items."},{"speaker":"Joe Moak","startTime":538.81,"endTime":541.48,"body":"Yeah, yeah, we talked"},{"speaker":"Joe Moak","startTime":538.81,"endTime":541.48,"body":"about the specifics of those"},{"speaker":"Joe Moak","startTime":541.51,"endTime":544.39,"body":"customer touch points. And then,"},{"speaker":"Joe Moak","startTime":541.51,"endTime":544.39,"body":"you know, honestly, there's"},{"speaker":"Joe Moak","startTime":544.39,"endTime":547.96,"body":"nothing like portfolio piece"},{"speaker":"Joe Moak","startTime":544.39,"endTime":547.96,"body":"sitting in front of you, where"},{"speaker":"Joe Moak","startTime":547.96,"endTime":551.17,"body":"you can you can bring out the"},{"speaker":"Joe Moak","startTime":547.96,"endTime":551.17,"body":"parts, you can bring out the"},{"speaker":"Joe Moak","startTime":551.17,"endTime":555.34,"body":"products and say, yeah, you"},{"speaker":"Joe Moak","startTime":551.17,"endTime":555.34,"body":"know, many other organizations"},{"speaker":"Joe Moak","startTime":555.34,"endTime":560.26,"body":"would choose to ignore some of"},{"speaker":"Joe Moak","startTime":555.34,"endTime":560.26,"body":"these details, when you choose"},{"speaker":"Joe Moak","startTime":560.26,"endTime":564.34,"body":"to embrace these details and"},{"speaker":"Joe Moak","startTime":560.26,"endTime":564.34,"body":"understand that your customers"},{"speaker":"Joe Moak","startTime":564.34,"endTime":568.48,"body":"might actually interact with"},{"speaker":"Joe Moak","startTime":564.34,"endTime":568.48,"body":"this product and experience"},{"speaker":"Joe Moak","startTime":568.48,"endTime":572.11,"body":"these details here is how they"},{"speaker":"Joe Moak","startTime":568.48,"endTime":572.11,"body":"might resolve and how they"},{"speaker":"Joe Moak","startTime":572.11,"endTime":576.16,"body":"resolve differently when you pay"},{"speaker":"Joe Moak","startTime":572.11,"endTime":576.16,"body":"this level of attention and care"},{"speaker":"Joe Moak","startTime":576.16,"endTime":581.17,"body":"and execution. And you compare"},{"speaker":"Joe Moak","startTime":576.16,"endTime":581.17,"body":"that to a product where you"},{"speaker":"Joe Moak","startTime":581.17,"endTime":585.37,"body":"know, that type of attention"},{"speaker":"Joe Moak","startTime":581.17,"endTime":585.37,"body":"hasn't been applied."},{"speaker":"Aaron Moncur","startTime":586.2,"endTime":590.04,"body":"Can you think of a"},{"speaker":"Aaron Moncur","startTime":586.2,"endTime":590.04,"body":"product or project where maybe"},{"speaker":"Aaron Moncur","startTime":590.04,"endTime":593.25,"body":"you had the opportunity to kind"},{"speaker":"Aaron Moncur","startTime":590.04,"endTime":593.25,"body":"of gloss over one of these"},{"speaker":"Aaron Moncur","startTime":593.25,"endTime":596.25,"body":"premium touchpoints but you"},{"speaker":"Aaron Moncur","startTime":593.25,"endTime":596.25,"body":"didn't you decided, Okay, this"},{"speaker":"Aaron Moncur","startTime":596.28,"endTime":599.79,"body":"this is one of those features"},{"speaker":"Aaron Moncur","startTime":596.28,"endTime":599.79,"body":"that's going to make the product"},{"speaker":"Aaron Moncur","startTime":599.79,"endTime":602.85,"body":"premium. So let's spend the time"},{"speaker":"Aaron Moncur","startTime":599.79,"endTime":602.85,"body":"and let's really work this out"},{"speaker":"Aaron Moncur","startTime":602.85,"endTime":606.21,"body":"and figure out that feature. Can"},{"speaker":"Aaron Moncur","startTime":602.85,"endTime":606.21,"body":"you think of any examples of"},{"speaker":"Aaron Moncur","startTime":606.21,"endTime":606.57,"body":"that?"},{"speaker":"Joe Moak","startTime":610.56,"endTime":618.33,"body":"On the first Apple TV,"},{"speaker":"Joe Moak","startTime":610.56,"endTime":618.33,"body":"there's where the bottom cover"},{"speaker":"Joe Moak","startTime":618.36,"endTime":622.53,"body":"intersects, the aluminum rang on"},{"speaker":"Joe Moak","startTime":618.36,"endTime":622.53,"body":"the outside, if you look"},{"speaker":"Joe Moak","startTime":622.53,"endTime":626.7,"body":"underneath, there's a form on"},{"speaker":"Joe Moak","startTime":622.53,"endTime":626.7,"body":"the sheet metal that tucks"},{"speaker":"Joe Moak","startTime":626.7,"endTime":632.43,"body":"underneath the lip on the inside"},{"speaker":"Joe Moak","startTime":626.7,"endTime":632.43,"body":"underside of the Apple TV. And"},{"speaker":"Joe Moak","startTime":632.43,"endTime":638.31,"body":"we use the form cutter that was"},{"speaker":"Joe Moak","startTime":632.43,"endTime":638.31,"body":"the same shape as the bend on"},{"speaker":"Joe Moak","startTime":638.31,"endTime":642.69,"body":"the sheet metal, right at the"},{"speaker":"Joe Moak","startTime":638.31,"endTime":642.69,"body":"point that it intercepted the"},{"speaker":"Joe Moak","startTime":642.69,"endTime":648.15,"body":"ring. So that when you tuck the"},{"speaker":"Joe Moak","startTime":642.69,"endTime":648.15,"body":"sheet metal into the slot, as"},{"speaker":"Joe Moak","startTime":648.15,"endTime":652.77,"body":"the cutter pulled away left"},{"speaker":"Joe Moak","startTime":648.15,"endTime":652.77,"body":"behind a surface that matched"},{"speaker":"Joe Moak","startTime":653.82,"endTime":655.08,"body":"the sheet metal."},{"speaker":"Aaron Moncur","startTime":656.19,"endTime":658.62,"body":"That's so great. I"},{"speaker":"Aaron Moncur","startTime":656.19,"endTime":658.62,"body":"just got chills listening to"},{"speaker":"Aaron Moncur","startTime":658.62,"endTime":662.58,"body":"that. I love it. Okay, this is"},{"speaker":"Aaron Moncur","startTime":658.62,"endTime":662.58,"body":"cool for a few reasons. First of"},{"speaker":"Aaron Moncur","startTime":662.58,"endTime":666.27,"body":"all, I have a first gen Apple"},{"speaker":"Aaron Moncur","startTime":662.58,"endTime":666.27,"body":"TV, and I'm going to go take a"},{"speaker":"Aaron Moncur","startTime":666.27,"endTime":670.56,"body":"look at that now. And second of"},{"speaker":"Aaron Moncur","startTime":666.27,"endTime":670.56,"body":"all, I don't know if I call"},{"speaker":"Aaron Moncur","startTime":670.56,"endTime":676.11,"body":"myself a fanboy for Apple, but I"},{"speaker":"Aaron Moncur","startTime":670.56,"endTime":676.11,"body":"really do like their products. I"},{"speaker":"Aaron Moncur","startTime":676.11,"endTime":679.47,"body":"have a bunch of Apple gear. I"},{"speaker":"Aaron Moncur","startTime":676.11,"endTime":679.47,"body":"actually don't have any of the"},{"speaker":"Aaron Moncur","startTime":679.5,"endTime":682.59,"body":"IMAX. I know that's something"},{"speaker":"Aaron Moncur","startTime":679.5,"endTime":682.59,"body":"that you worked on no offense. I"},{"speaker":"Aaron Moncur","startTime":682.59,"endTime":686.7,"body":"like my PCs as well. But you"},{"speaker":"Aaron Moncur","startTime":682.59,"endTime":686.7,"body":"know, the iPad, the iPhone,"},{"speaker":"Aaron Moncur","startTime":687.42,"endTime":691.65,"body":"AirPods. I can't wait to get"},{"speaker":"Aaron Moncur","startTime":687.42,"endTime":691.65,"body":"some of the what are the air"},{"speaker":"Aaron Moncur","startTime":691.65,"endTime":694.68,"body":"trackers that they just came out"},{"speaker":"Aaron Moncur","startTime":691.65,"endTime":694.68,"body":"with? Air tags."},{"speaker":"Joe Moak","startTime":694.68,"endTime":696.15,"body":"That's what Jack's"},{"speaker":"Joe Moak","startTime":694.68,"endTime":696.15,"body":"yeah,"},{"speaker":"Aaron Moncur","startTime":696.18,"endTime":698.73,"body":"Very cool. So if"},{"speaker":"Aaron Moncur","startTime":696.18,"endTime":698.73,"body":"you don't mind, I'd love to"},{"speaker":"Aaron Moncur","startTime":698.73,"endTime":701.04,"body":"spend a few minutes just talking"},{"speaker":"Aaron Moncur","startTime":698.73,"endTime":701.04,"body":"a little bit about your"},{"speaker":"Aaron Moncur","startTime":701.04,"endTime":704.34,"body":"experience working at Apple."},{"speaker":"Aaron Moncur","startTime":701.04,"endTime":704.34,"body":"Sure. Okay, so you were there"},{"speaker":"Aaron Moncur","startTime":704.34,"endTime":708.96,"body":"for I guess, close to seven"},{"speaker":"Aaron Moncur","startTime":704.34,"endTime":708.96,"body":"years contributing on all sorts"},{"speaker":"Aaron Moncur","startTime":708.96,"endTime":713.61,"body":"of products from the the iMac,"},{"speaker":"Aaron Moncur","startTime":708.96,"endTime":713.61,"body":"the Mac mini iPad, Apple TV?"},{"speaker":"Aaron Moncur","startTime":714.24,"endTime":717.87,"body":"What, what, if anything, do you"},{"speaker":"Aaron Moncur","startTime":714.24,"endTime":717.87,"body":"miss about working at Apple?"},{"speaker":"Joe Moak","startTime":719.19,"endTime":722.97,"body":"There are a few"},{"speaker":"Joe Moak","startTime":719.19,"endTime":722.97,"body":"things, I'm the easiest thing"},{"speaker":"Joe Moak","startTime":722.97,"endTime":727.95,"body":"like the first thing that comes"},{"speaker":"Joe Moak","startTime":722.97,"endTime":727.95,"body":"to mind is the people. Very few"},{"speaker":"Joe Moak","startTime":727.95,"endTime":733.05,"body":"organizations have that sort of"},{"speaker":"Joe Moak","startTime":727.95,"endTime":733.05,"body":"concentration of really"},{"speaker":"Joe Moak","startTime":733.05,"endTime":738.09,"body":"passionate, really talented,"},{"speaker":"Joe Moak","startTime":733.05,"endTime":738.09,"body":"really intelligent people"},{"speaker":"Joe Moak","startTime":738.39,"endTime":742.41,"body":"working, just working their"},{"speaker":"Joe Moak","startTime":738.39,"endTime":742.41,"body":"tails off."},{"speaker":"Aaron Moncur","startTime":743.1,"endTime":745.47,"body":"Premium quality"},{"speaker":"Aaron Moncur","startTime":743.1,"endTime":745.47,"body":"people working on premium"},{"speaker":"Aaron Moncur","startTime":745.47,"endTime":746.61,"body":"quality products."},{"speaker":"Joe Moak","startTime":746.7,"endTime":751.23,"body":"It's a cliche as it"},{"speaker":"Joe Moak","startTime":746.7,"endTime":751.23,"body":"sounds, man, there are not a lot"},{"speaker":"Joe Moak","startTime":751.23,"endTime":754.62,"body":"of Joker's around there. Well,"},{"speaker":"Joe Moak","startTime":751.23,"endTime":754.62,"body":"and you got to bring your A game"},{"speaker":"Joe Moak","startTime":754.83,"endTime":755.67,"body":"every day."},{"speaker":"Aaron Moncur","startTime":755.879,"endTime":758.609,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":755.879,"endTime":758.609,"body":"awesome. How does how does Apple"},{"speaker":"Aaron Moncur","startTime":758.609,"endTime":761.129,"body":"cultivates such a high quality"},{"speaker":"Aaron Moncur","startTime":758.609,"endTime":761.129,"body":"team?"},{"speaker":"Joe Moak","startTime":762.6,"endTime":767.37,"body":"When I was there, it"},{"speaker":"Joe Moak","startTime":762.6,"endTime":767.37,"body":"was it was sort of from the top,"},{"speaker":"Joe Moak","startTime":767.4,"endTime":772.92,"body":"you know, Steve and Johnny, were"},{"speaker":"Joe Moak","startTime":767.4,"endTime":772.92,"body":"running the show. Man, though,"},{"speaker":"Joe Moak","startTime":772.95,"endTime":776.67,"body":"those two guys are just"},{"speaker":"Joe Moak","startTime":772.95,"endTime":776.67,"body":"incredibly talented, incredibly"},{"speaker":"Joe Moak","startTime":776.67,"endTime":781.95,"body":"capable. And they had a really"},{"speaker":"Joe Moak","startTime":776.67,"endTime":781.95,"body":"good sense for what was"},{"speaker":"Joe Moak","startTime":781.95,"endTime":787.14,"body":"possible. With regards to"},{"speaker":"Joe Moak","startTime":781.95,"endTime":787.14,"body":"technology, and manufacturing,"},{"speaker":"Joe Moak","startTime":787.14,"endTime":794.04,"body":"and marketing, messaging. And I"},{"speaker":"Joe Moak","startTime":787.14,"endTime":794.04,"body":"feel like there's sort of a"},{"speaker":"Joe Moak","startTime":794.04,"endTime":799.47,"body":"personality type that kind of"},{"speaker":"Joe Moak","startTime":794.04,"endTime":799.47,"body":"gravitates toward that kind of"},{"speaker":"Joe Moak","startTime":799.5,"endTime":804.93,"body":"challenge. And, you know, the"},{"speaker":"Joe Moak","startTime":799.5,"endTime":804.93,"body":"bar was just set really high."},{"speaker":"Joe Moak","startTime":805.17,"endTime":808.68,"body":"You know, I felt like I had to"},{"speaker":"Joe Moak","startTime":805.17,"endTime":808.68,"body":"work my tail off to keep up with"},{"speaker":"Joe Moak","startTime":808.68,"endTime":809.37,"body":"a lot of folks."},{"speaker":"Aaron Moncur","startTime":810.66,"endTime":813.45,"body":"How did they"},{"speaker":"Aaron Moncur","startTime":810.66,"endTime":813.45,"body":"communicate expectations to the"},{"speaker":"Aaron Moncur","startTime":813.45,"endTime":816.39,"body":"team? Like how does how do you?"},{"speaker":"Aaron Moncur","startTime":813.45,"endTime":816.39,"body":"I mean, now you kind of No,"},{"speaker":"Aaron Moncur","startTime":816.39,"endTime":820.41,"body":"because apples is a huge thing,"},{"speaker":"Aaron Moncur","startTime":816.39,"endTime":820.41,"body":"but it was kind of in the"},{"speaker":"Aaron Moncur","startTime":820.44,"endTime":823.98,"body":"earlier days of Apple back then."},{"speaker":"Aaron Moncur","startTime":820.44,"endTime":823.98,"body":"And how did how do people know"},{"speaker":"Aaron Moncur","startTime":823.98,"endTime":827.76,"body":"coming in that this the really"},{"speaker":"Aaron Moncur","startTime":823.98,"endTime":827.76,"body":"hard high bar is what is"},{"speaker":"Aaron Moncur","startTime":827.76,"endTime":828.57,"body":"expected of me."},{"speaker":"Joe Moak","startTime":830.94,"endTime":834.93,"body":"You know, my first"},{"speaker":"Joe Moak","startTime":830.94,"endTime":834.93,"body":"experience with that happened in"},{"speaker":"Joe Moak","startTime":834.93,"endTime":838.89,"body":"the interview process, okay,"},{"speaker":"Joe Moak","startTime":834.93,"endTime":838.89,"body":"without giving anything away."},{"speaker":"Joe Moak","startTime":839.34,"endTime":846.63,"body":"The questions that they asked me"},{"speaker":"Joe Moak","startTime":839.34,"endTime":846.63,"body":"were, were pretty, pretty in"},{"speaker":"Joe Moak","startTime":846.63,"endTime":848.28,"body":"depth, pretty challenging."},{"speaker":"Aaron Moncur","startTime":848.88,"endTime":850.05,"body":"Technical"},{"speaker":"Aaron Moncur","startTime":848.88,"endTime":850.05,"body":"standpoint?"},{"speaker":"Joe Moak","startTime":850.0,"endTime":852.91,"body":"Yeah, from absolutely"},{"speaker":"Joe Moak","startTime":850.0,"endTime":852.91,"body":"technical standpoint, for sure."},{"speaker":"Joe Moak","startTime":853.33,"endTime":856.63,"body":"You know, I remember distinctly"},{"speaker":"Joe Moak","startTime":853.33,"endTime":856.63,"body":"my interview with John Turnus,"},{"speaker":"Joe Moak","startTime":856.63,"endTime":863.77,"body":"who was a manager at the time,"},{"speaker":"Joe Moak","startTime":856.63,"endTime":863.77,"body":"he's now VP of hardware. Man, he"},{"speaker":"Joe Moak","startTime":863.8,"endTime":868.12,"body":"drew a problem up on the wall,"},{"speaker":"Joe Moak","startTime":863.8,"endTime":868.12,"body":"and, you know, gave me the"},{"speaker":"Joe Moak","startTime":868.12,"endTime":870.07,"body":"challenge. And I said, okay,"},{"speaker":"Joe Moak","startTime":868.12,"endTime":870.07,"body":"well, you know, here are the"},{"speaker":"Joe Moak","startTime":870.07,"endTime":872.83,"body":"ways that you could solve it."},{"speaker":"Joe Moak","startTime":870.07,"endTime":872.83,"body":"And I was coming from a place"},{"speaker":"Joe Moak","startTime":872.83,"endTime":875.47,"body":"where my boss was always telling"},{"speaker":"Joe Moak","startTime":872.83,"endTime":875.47,"body":"me, okay, that's good enough,"},{"speaker":"Joe Moak","startTime":875.47,"endTime":879.04,"body":"like pencils down, just, you"},{"speaker":"Joe Moak","startTime":875.47,"endTime":879.04,"body":"know, ship it. And so I got to a"},{"speaker":"Joe Moak","startTime":879.04,"endTime":882.4,"body":"point in this process where I'm"},{"speaker":"Joe Moak","startTime":879.04,"endTime":882.4,"body":"like, Okay, well, the answer is"},{"speaker":"Joe Moak","startTime":882.4,"endTime":887.62,"body":"about like this. And he's like,"},{"speaker":"Joe Moak","startTime":882.4,"endTime":887.62,"body":"\"Okay, what next?\" And I'm like,"},{"speaker":"Joe Moak","startTime":887.65,"endTime":890.56,"body":"Oh, you mean I get to I get to"},{"speaker":"Joe Moak","startTime":887.65,"endTime":890.56,"body":"keep going, like you want me to,"},{"speaker":"Joe Moak","startTime":890.59,"endTime":896.77,"body":"like, do the calculation. And"},{"speaker":"Joe Moak","startTime":890.59,"endTime":896.77,"body":"he's like, \"Yeah, wow. Okay,"},{"speaker":"Joe Moak","startTime":896.89,"endTime":901.18,"body":"great\". So I started to"},{"speaker":"Joe Moak","startTime":896.89,"endTime":901.18,"body":"calculate Yeah. And, and I'm"},{"speaker":"Joe Moak","startTime":901.18,"endTime":906.73,"body":"like, holy smoke man, if we get"},{"speaker":"Joe Moak","startTime":901.18,"endTime":906.73,"body":"to apply this level of rigor to"},{"speaker":"Joe Moak","startTime":906.73,"endTime":913.72,"body":"these Kynos, seemingly nebulous"},{"speaker":"Joe Moak","startTime":906.73,"endTime":913.72,"body":"and fluffy interaction points"},{"speaker":"Joe Moak","startTime":913.72,"endTime":917.98,"body":"like this, this is going to be a"},{"speaker":"Joe Moak","startTime":913.72,"endTime":917.98,"body":"fun job. Yeah. So that was my"},{"speaker":"Joe Moak","startTime":917.98,"endTime":922.63,"body":"first exposure. And then, you"},{"speaker":"Joe Moak","startTime":917.98,"endTime":922.63,"body":"know, on the inside, it's"},{"speaker":"Joe Moak","startTime":922.63,"endTime":928.57,"body":"almost, you know, it's been a"},{"speaker":"Joe Moak","startTime":922.63,"endTime":928.57,"body":"while, my memories that are"},{"speaker":"Joe Moak","startTime":928.57,"endTime":933.37,"body":"coming back there, it's more"},{"speaker":"Joe Moak","startTime":928.57,"endTime":933.37,"body":"sort of like, tribal. Kind of"},{"speaker":"Joe Moak","startTime":933.37,"endTime":936.55,"body":"like a teamwork type of"},{"speaker":"Joe Moak","startTime":933.37,"endTime":936.55,"body":"mentality kind of driving"},{"speaker":"Joe Moak","startTime":936.55,"endTime":940.66,"body":"everyone to achieve, as opposed"},{"speaker":"Joe Moak","startTime":936.55,"endTime":940.66,"body":"to, you know, some, you know,"},{"speaker":"Joe Moak","startTime":940.66,"endTime":944.47,"body":"traditional carrot or stick?"},{"speaker":"Joe Moak","startTime":940.66,"endTime":944.47,"body":"Yes, more like, Oh, yeah, like,"},{"speaker":"Joe Moak","startTime":944.47,"endTime":946.57,"body":"we're all going to make this"},{"speaker":"Joe Moak","startTime":944.47,"endTime":946.57,"body":"thing that's like going to be"},{"speaker":"Joe Moak","startTime":946.57,"endTime":949.81,"body":"the best of this thing that's"},{"speaker":"Joe Moak","startTime":946.57,"endTime":949.81,"body":"ever been made. No one's seen a"},{"speaker":"Joe Moak","startTime":949.81,"endTime":952.45,"body":"tablet before that speaks for"},{"speaker":"Joe Moak","startTime":949.81,"endTime":952.45,"body":"him in some language is.."},{"speaker":"Aaron Moncur","startTime":953.59,"endTime":956.02,"body":"A really great"},{"speaker":"Aaron Moncur","startTime":953.59,"endTime":956.02,"body":"product, as opposed to I hope we"},{"speaker":"Aaron Moncur","startTime":956.02,"endTime":958.69,"body":"get my quarterly bonus, or, you"},{"speaker":"Aaron Moncur","startTime":956.02,"endTime":958.69,"body":"know, that sort of thing."},{"speaker":"Joe Moak","startTime":958.75,"endTime":962.59,"body":"I didn't see much, or"},{"speaker":"Joe Moak","startTime":958.75,"endTime":962.59,"body":"if any of that at all, it was,"},{"speaker":"Joe Moak","startTime":962.59,"endTime":967.09,"body":"you know, how awesome Were you"},{"speaker":"Joe Moak","startTime":962.59,"endTime":967.09,"body":"able to design that thing? How,"},{"speaker":"Joe Moak","startTime":967.12,"endTime":971.32,"body":"how great did the parts come"},{"speaker":"Joe Moak","startTime":967.12,"endTime":971.32,"body":"out? What tricks did you do with"},{"speaker":"Joe Moak","startTime":971.32,"endTime":975.55,"body":"the injection molding to achieve"},{"speaker":"Joe Moak","startTime":971.32,"endTime":975.55,"body":"at these, you know, really"},{"speaker":"Joe Moak","startTime":975.55,"endTime":976.87,"body":"aggressive goals?"},{"speaker":"Aaron Moncur","startTime":978.19,"endTime":980.95,"body":"Very cool. This is"},{"speaker":"Aaron Moncur","startTime":978.19,"endTime":980.95,"body":"a total starstruck struck"},{"speaker":"Aaron Moncur","startTime":980.98,"endTime":985.24,"body":"question here. But did you have"},{"speaker":"Aaron Moncur","startTime":980.98,"endTime":985.24,"body":"any experiences with Steve Jobs?"},{"speaker":"Aaron Moncur","startTime":985.27,"endTime":986.53,"body":"Or Johnny Ive?"},{"speaker":"Joe Moak","startTime":987.01,"endTime":991.6,"body":"Yeah, yeah. Just a"},{"speaker":"Joe Moak","startTime":987.01,"endTime":991.6,"body":"little bit with Steve. But yeah,"},{"speaker":"Joe Moak","startTime":991.6,"endTime":996.52,"body":"pretty, pretty close with Johnny"},{"speaker":"Joe Moak","startTime":991.6,"endTime":996.52,"body":"on in that, you know, he was the"},{"speaker":"Joe Moak","startTime":996.52,"endTime":1000.99,"body":"ID exec. And we were doing, you"},{"speaker":"Joe Moak","startTime":996.52,"endTime":1000.99,"body":"know, weekly, or bi weekly"},{"speaker":"Joe Moak","startTime":1001.02,"endTime":1005.85,"body":"reviews, you know, we work"},{"speaker":"Joe Moak","startTime":1001.02,"endTime":1005.85,"body":"through all of the details that"},{"speaker":"Joe Moak","startTime":1005.85,"endTime":1010.53,"body":"were that were under"},{"speaker":"Joe Moak","startTime":1005.85,"endTime":1010.53,"body":"investigation, and we'd present"},{"speaker":"Joe Moak","startTime":1010.53,"endTime":1013.47,"body":"them to Johnny and say, Alright,"},{"speaker":"Joe Moak","startTime":1010.53,"endTime":1013.47,"body":"here's, here's what you asked"},{"speaker":"Joe Moak","startTime":1013.47,"endTime":1016.35,"body":"for, here's how we can achieve"},{"speaker":"Joe Moak","startTime":1013.47,"endTime":1016.35,"body":"that, or here's how we can't"},{"speaker":"Joe Moak","startTime":1016.35,"endTime":1019.29,"body":"achieve it, here are the things"},{"speaker":"Joe Moak","startTime":1016.35,"endTime":1019.29,"body":"that we're doing to try to"},{"speaker":"Joe Moak","startTime":1019.29,"endTime":1020.85,"body":"achieve those goals."},{"speaker":"Aaron Moncur","startTime":1021.63,"endTime":1023.82,"body":"Were there things"},{"speaker":"Aaron Moncur","startTime":1021.63,"endTime":1023.82,"body":"that they did as leaders, or"},{"speaker":"Aaron Moncur","startTime":1023.82,"endTime":1025.98,"body":"maybe things that they didn't do"},{"speaker":"Aaron Moncur","startTime":1023.82,"endTime":1025.98,"body":"that that really helped the"},{"speaker":"Aaron Moncur","startTime":1025.98,"endTime":1028.14,"body":"teams excel and be their best?"},{"speaker":"Joe Moak","startTime":1030.04,"endTime":1033.16,"body":"You know, I, I would"},{"speaker":"Joe Moak","startTime":1030.04,"endTime":1033.16,"body":"guess that each engineer would"},{"speaker":"Joe Moak","startTime":1033.16,"endTime":1036.49,"body":"probably answer that question a"},{"speaker":"Joe Moak","startTime":1033.16,"endTime":1036.49,"body":"little bit differently. What's"},{"speaker":"Joe Moak","startTime":1036.49,"endTime":1039.19,"body":"coming to mind for me was,"},{"speaker":"Joe Moak","startTime":1036.49,"endTime":1039.19,"body":"again, it's like the team and"},{"speaker":"Joe Moak","startTime":1039.19,"endTime":1045.07,"body":"sort of the, you know, we're all"},{"speaker":"Joe Moak","startTime":1039.19,"endTime":1045.07,"body":"in this together mentality. You"},{"speaker":"Joe Moak","startTime":1045.07,"endTime":1048.61,"body":"know, when I showed up, man, I"},{"speaker":"Joe Moak","startTime":1045.07,"endTime":1048.61,"body":"thought that I knew engineering"},{"speaker":"Joe Moak","startTime":1048.61,"endTime":1051.82,"body":"pretty well. And I understood"},{"speaker":"Joe Moak","startTime":1048.61,"endTime":1051.82,"body":"design a little bit, and I"},{"speaker":"Joe Moak","startTime":1051.82,"endTime":1055.18,"body":"understood and then now I"},{"speaker":"Joe Moak","startTime":1051.82,"endTime":1055.18,"body":"realize I knew just a little bit"},{"speaker":"Joe Moak","startTime":1055.18,"endTime":1059.11,"body":"about engineering, I didn't"},{"speaker":"Joe Moak","startTime":1055.18,"endTime":1059.11,"body":"understand design at all. And,"},{"speaker":"Joe Moak","startTime":1059.11,"endTime":1064.03,"body":"you know, I've been in the room"},{"speaker":"Joe Moak","startTime":1059.11,"endTime":1064.03,"body":"where, where designers have"},{"speaker":"Joe Moak","startTime":1064.18,"endTime":1068.17,"body":"looked at apart and, and the"},{"speaker":"Joe Moak","startTime":1064.18,"endTime":1068.17,"body":"designers have come up with the"},{"speaker":"Joe Moak","startTime":1068.17,"endTime":1071.5,"body":"tooling solution and everything."},{"speaker":"Joe Moak","startTime":1068.17,"endTime":1071.5,"body":"And all the engineers in the"},{"speaker":"Joe Moak","startTime":1071.5,"endTime":1073.6,"body":"room just kind of shake their"},{"speaker":"Joe Moak","startTime":1071.5,"endTime":1073.6,"body":"heads, and they're like, oh,"},{"speaker":"Joe Moak","startTime":1073.6,"endTime":1076.48,"body":"man, that that'll actually,"},{"speaker":"Joe Moak","startTime":1073.6,"endTime":1076.48,"body":"yeah."},{"speaker":"Aaron Moncur","startTime":1076.75,"endTime":1079.15,"body":"We just lost to"},{"speaker":"Aaron Moncur","startTime":1076.75,"endTime":1079.15,"body":"the designers that that that'll"},{"speaker":"Aaron Moncur","startTime":1079.15,"endTime":1079.84,"body":"work."},{"speaker":"Joe Moak","startTime":1079.16,"endTime":1081.65,"body":"Not me at that point."},{"speaker":"Joe Moak","startTime":1079.16,"endTime":1081.65,"body":"I'm, I'm glad that they're in"},{"speaker":"Joe Moak","startTime":1081.65,"endTime":1087.71,"body":"the room, you know, yeah. Yeah,"},{"speaker":"Joe Moak","startTime":1081.65,"endTime":1087.71,"body":"your question, but that's,"},{"speaker":"Joe Moak","startTime":1087.74,"endTime":1089.15,"body":"that's what's coming to mind for"},{"speaker":"Joe Moak","startTime":1087.74,"endTime":1089.15,"body":"me."},{"speaker":"Aaron Moncur","startTime":1090.37,"endTime":1092.77,"body":"That brings up the"},{"speaker":"Aaron Moncur","startTime":1090.37,"endTime":1092.77,"body":"next question I wanted to ask"},{"speaker":"Aaron Moncur","startTime":1092.77,"endTime":1094.9,"body":"you, which is what what did you"},{"speaker":"Aaron Moncur","startTime":1092.77,"endTime":1094.9,"body":"learn at Apple that's been"},{"speaker":"Aaron Moncur","startTime":1095.08,"endTime":1098.05,"body":"useful in your subsequent"},{"speaker":"Aaron Moncur","startTime":1095.08,"endTime":1098.05,"body":"engineering roles?"},{"speaker":"Joe Moak","startTime":1143.28,"endTime":1148.56,"body":"Really good question."},{"speaker":"Joe Moak","startTime":1143.28,"endTime":1148.56,"body":"I think the biggest, the biggest"},{"speaker":"Joe Moak","startTime":1148.56,"endTime":1154.38,"body":"thing that I took away from it"},{"speaker":"Joe Moak","startTime":1148.56,"endTime":1154.38,"body":"is that as a design engineer, we"},{"speaker":"Joe Moak","startTime":1154.38,"endTime":1159.78,"body":"spend a lot of time looking at"},{"speaker":"Joe Moak","startTime":1154.38,"endTime":1159.78,"body":"CAD on the screen, spend a lot"},{"speaker":"Joe Moak","startTime":1159.78,"endTime":1163.05,"body":"of time looking at prototype"},{"speaker":"Joe Moak","startTime":1159.78,"endTime":1163.05,"body":"parts, and sort of vetting our"},{"speaker":"Joe Moak","startTime":1163.05,"endTime":1167.64,"body":"design, through prototyping,"},{"speaker":"Joe Moak","startTime":1163.05,"endTime":1167.64,"body":"it's pretty standard process. In"},{"speaker":"Joe Moak","startTime":1167.64,"endTime":1174.1200000000001,"body":"high volume production, I"},{"speaker":"Joe Moak","startTime":1167.64,"endTime":1174.1200000000001,"body":"started to think of my parts is,"},{"speaker":"Joe Moak","startTime":1174.8400000000001,"endTime":1178.29,"body":"like really terrible pieces of"},{"speaker":"Joe Moak","startTime":1174.8400000000001,"endTime":1178.29,"body":"clay. It's just kind of how I"},{"speaker":"Joe Moak","startTime":1178.3200000000002,"endTime":1182.79,"body":"conceptualize it. Nothing's"},{"speaker":"Joe Moak","startTime":1178.3200000000002,"endTime":1182.79,"body":"flat, nothing straight. Nothing"},{"speaker":"Joe Moak","startTime":1182.79,"endTime":1187.44,"body":"is it none of the geometry is as"},{"speaker":"Joe Moak","startTime":1182.79,"endTime":1187.44,"body":"resolved as I'd like it to be."},{"speaker":"Joe Moak","startTime":1187.89,"endTime":1191.31,"body":"And I've started to imagine"},{"speaker":"Joe Moak","startTime":1187.89,"endTime":1191.31,"body":"these these sort of tolerance"},{"speaker":"Joe Moak","startTime":1191.31,"endTime":1197.3400000000001,"body":"clouds around all of my"},{"speaker":"Joe Moak","startTime":1191.31,"endTime":1197.3400000000001,"body":"surfaces. And I've implemented"},{"speaker":"Joe Moak","startTime":1197.3400000000001,"endTime":1200.6100000000001,"body":"some CAD practices that kind of"},{"speaker":"Joe Moak","startTime":1197.3400000000001,"endTime":1200.6100000000001,"body":"helped me in early architecture"},{"speaker":"Joe Moak","startTime":1200.6100000000001,"endTime":1206.46,"body":"stages, prioritize feature sets"},{"speaker":"Joe Moak","startTime":1200.6100000000001,"endTime":1206.46,"body":"prioritize assembly so I can"},{"speaker":"Joe Moak","startTime":1206.46,"endTime":1213.3300000000002,"body":"start to, I can predict"},{"speaker":"Joe Moak","startTime":1206.46,"endTime":1213.3300000000002,"body":"manufacturing yield, when I'm"},{"speaker":"Joe Moak","startTime":1213.3300000000002,"endTime":1217.95,"body":"developing architectures, try to"},{"speaker":"Joe Moak","startTime":1213.3300000000002,"endTime":1217.95,"body":"get it, you know, down to that"},{"speaker":"Joe Moak","startTime":1217.95,"endTime":1222.21,"body":"fundamental level of refinement"},{"speaker":"Joe Moak","startTime":1217.95,"endTime":1222.21,"body":"at the architecture level. For"},{"speaker":"Joe Moak","startTime":1222.21,"endTime":1226.14,"body":"tolerance analysis is incredibly"},{"speaker":"Joe Moak","startTime":1222.21,"endTime":1226.14,"body":"helpful tool, as is finite"},{"speaker":"Joe Moak","startTime":1226.14,"endTime":1229.26,"body":"element analysis. If you've got,"},{"speaker":"Joe Moak","startTime":1226.14,"endTime":1229.26,"body":"you know, certainly structural"},{"speaker":"Joe Moak","startTime":1229.68,"endTime":1233.22,"body":"concerns, you know, your parts"},{"speaker":"Joe Moak","startTime":1229.68,"endTime":1233.22,"body":"in addition to never being plumb"},{"speaker":"Joe Moak","startTime":1233.22,"endTime":1236.46,"body":"level or square, they're also"},{"speaker":"Joe Moak","startTime":1233.22,"endTime":1236.46,"body":"never infinitely stiff. They're"},{"speaker":"Joe Moak","startTime":1236.46,"endTime":1240.48,"body":"all flexible to some extent. And"},{"speaker":"Joe Moak","startTime":1236.46,"endTime":1240.48,"body":"I've been really surprised about"},{"speaker":"Joe Moak","startTime":1240.48,"endTime":1244.53,"body":"the metal parts that have moved"},{"speaker":"Joe Moak","startTime":1240.48,"endTime":1244.53,"body":"in assembly. Really think, oh,"},{"speaker":"Joe Moak","startTime":1244.53,"endTime":1246.93,"body":"everything yeah, this thing is"},{"speaker":"Joe Moak","startTime":1244.53,"endTime":1246.93,"body":"going to be super steep. Well,"},{"speaker":"Joe Moak","startTime":1246.93,"endTime":1250.17,"body":"it turns out, if you stack up,"},{"speaker":"Joe Moak","startTime":1246.93,"endTime":1250.17,"body":"you know, three other layers and"},{"speaker":"Joe Moak","startTime":1250.17,"endTime":1252.5700000000002,"body":"then bolt them all together,"},{"speaker":"Joe Moak","startTime":1250.17,"endTime":1252.5700000000002,"body":"like the metal might actually"},{"speaker":"Joe Moak","startTime":1252.5700000000002,"endTime":1259.0800000000002,"body":"move, it might it might actually"},{"speaker":"Joe Moak","startTime":1252.5700000000002,"endTime":1259.0800000000002,"body":"detune an antenna. Or you get"},{"speaker":"Joe Moak","startTime":1259.0800000000002,"endTime":1264.24,"body":"might, it might create a"},{"speaker":"Joe Moak","startTime":1259.0800000000002,"endTime":1264.24,"body":"discontinuity and a surface that"},{"speaker":"Joe Moak","startTime":1264.24,"endTime":1268.3500000000001,"body":"reflects light in an unfavorable"},{"speaker":"Joe Moak","startTime":1264.24,"endTime":1268.3500000000001,"body":"way. And now it looks unflagged"},{"speaker":"Joe Moak","startTime":1268.3500000000001,"endTime":1271.8600000000001,"body":"when it should be flattered. All"},{"speaker":"Joe Moak","startTime":1268.3500000000001,"endTime":1271.8600000000001,"body":"kinds of little things that can"},{"speaker":"Joe Moak","startTime":1271.8600000000001,"endTime":1276.5700000000002,"body":"happen. So anyway, that idea of"},{"speaker":"Joe Moak","startTime":1271.8600000000001,"endTime":1276.5700000000002,"body":"you know, even though it looks"},{"speaker":"Joe Moak","startTime":1276.72,"endTime":1279.99,"body":"clean on the screen, and this"},{"speaker":"Joe Moak","startTime":1276.72,"endTime":1279.99,"body":"machine prototype works really"},{"speaker":"Joe Moak","startTime":1279.99,"endTime":1284.3700000000001,"body":"well, we start making millions"},{"speaker":"Joe Moak","startTime":1279.99,"endTime":1284.3700000000001,"body":"of these things. They're all"},{"speaker":"Joe Moak","startTime":1284.3700000000001,"endTime":1285.8400000000001,"body":"going to be just a little bit"},{"speaker":"Joe Moak","startTime":1284.3700000000001,"endTime":1285.8400000000001,"body":"different."},{"speaker":"Aaron Moncur","startTime":1287.4,"endTime":1290.4,"body":"You talked a"},{"speaker":"Aaron Moncur","startTime":1287.4,"endTime":1290.4,"body":"little bit about some strategies"},{"speaker":"Aaron Moncur","startTime":1290.4,"endTime":1294.72,"body":"that you use architecting at the"},{"speaker":"Aaron Moncur","startTime":1290.4,"endTime":1294.72,"body":"beginning of of your project,"},{"speaker":"Aaron Moncur","startTime":1296.01,"endTime":1298.65,"body":"even within CAD, what CAD are"},{"speaker":"Aaron Moncur","startTime":1296.01,"endTime":1298.65,"body":"using?"},{"speaker":"Joe Moak","startTime":1299.25,"endTime":1300.0900000000001,"body":"Annex."},{"speaker":"Aaron Moncur","startTime":1300.42,"endTime":1303.24,"body":"Annex, okay, what"},{"speaker":"Aaron Moncur","startTime":1300.42,"endTime":1303.24,"body":"can you touch on some of those"},{"speaker":"Aaron Moncur","startTime":1303.3,"endTime":1307.17,"body":"strategies that you use to help"},{"speaker":"Aaron Moncur","startTime":1303.3,"endTime":1307.17,"body":"keep things organized? And I"},{"speaker":"Aaron Moncur","startTime":1307.17,"endTime":1309.93,"body":"don't know, ensure your"},{"speaker":"Aaron Moncur","startTime":1307.17,"endTime":1309.93,"body":"tolerances are where they should"},{"speaker":"Aaron Moncur","startTime":1309.93,"endTime":1310.23,"body":"be?"},{"speaker":"Joe Moak","startTime":1310.68,"endTime":1314.8200000000002,"body":"Yeah, yeah, it's, for"},{"speaker":"Joe Moak","startTime":1310.68,"endTime":1314.8200000000002,"body":"me, it comes down to priorities."},{"speaker":"Joe Moak","startTime":1315.96,"endTime":1321.8700000000001,"body":"I, fundamentally on most"},{"speaker":"Joe Moak","startTime":1315.96,"endTime":1321.8700000000001,"body":"projects, I engineer the"},{"speaker":"Joe Moak","startTime":1321.8700000000001,"endTime":1326.94,"body":"product, two ways to start off"},{"speaker":"Joe Moak","startTime":1321.8700000000001,"endTime":1326.94,"body":"sort of outside in, if we have"},{"speaker":"Joe Moak","startTime":1326.94,"endTime":1332.4,"body":"an ID proposition, I'll start by"},{"speaker":"Joe Moak","startTime":1326.94,"endTime":1332.4,"body":"prioritizing all of the visible"},{"speaker":"Joe Moak","startTime":1332.4,"endTime":1338.43,"body":"interfaces. And I'll try to fit"},{"speaker":"Joe Moak","startTime":1332.4,"endTime":1338.43,"body":"everything inside. And I'll try"},{"speaker":"Joe Moak","startTime":1338.43,"endTime":1343.2,"body":"to engineer all of my data"},{"speaker":"Joe Moak","startTime":1338.43,"endTime":1343.2,"body":"interfaces, so that I'm"},{"speaker":"Joe Moak","startTime":1343.38,"endTime":1348.27,"body":"minimizing the visible variation"},{"speaker":"Joe Moak","startTime":1343.38,"endTime":1348.27,"body":"in gaps and offsets, and any"},{"speaker":"Joe Moak","startTime":1348.27,"endTime":1353.52,"body":"other alignments that are"},{"speaker":"Joe Moak","startTime":1348.27,"endTime":1353.52,"body":"important icons to LEDs,"},{"speaker":"Joe Moak","startTime":1354.18,"endTime":1358.95,"body":"connectors to connector"},{"speaker":"Joe Moak","startTime":1354.18,"endTime":1358.95,"body":"openings, whatever those touch"},{"speaker":"Joe Moak","startTime":1358.95,"endTime":1362.64,"body":"points are, I tried to make"},{"speaker":"Joe Moak","startTime":1358.95,"endTime":1362.64,"body":"those the first priority. And I"},{"speaker":"Joe Moak","startTime":1362.64,"endTime":1366.42,"body":"asked myself, okay, well, if I"},{"speaker":"Joe Moak","startTime":1362.64,"endTime":1366.42,"body":"care about this reveal between"},{"speaker":"Joe Moak","startTime":1366.42,"endTime":1370.29,"body":"these two parts that customers"},{"speaker":"Joe Moak","startTime":1366.42,"endTime":1370.29,"body":"are going to see what are the"},{"speaker":"Joe Moak","startTime":1370.29,"endTime":1374.55,"body":"mechanical features that I can"},{"speaker":"Joe Moak","startTime":1370.29,"endTime":1374.55,"body":"engineer into these two parts,"},{"speaker":"Joe Moak","startTime":1374.5800000000002,"endTime":1378.24,"body":"so that when I put them"},{"speaker":"Joe Moak","startTime":1374.5800000000002,"endTime":1378.24,"body":"together, the variation and gap"},{"speaker":"Joe Moak","startTime":1378.24,"endTime":1381.45,"body":"and the variation, that offset"},{"speaker":"Joe Moak","startTime":1378.24,"endTime":1381.45,"body":"is as small as it could possibly"},{"speaker":"Joe Moak","startTime":1381.45,"endTime":1389.28,"body":"be? So that's thing one, and"},{"speaker":"Joe Moak","startTime":1381.45,"endTime":1389.28,"body":"then think two or design process"},{"speaker":"Joe Moak","startTime":1389.28,"endTime":1393.1200000000001,"body":"to is outside in, when we"},{"speaker":"Joe Moak","startTime":1389.28,"endTime":1393.1200000000001,"body":"actually stack up the real"},{"speaker":"Joe Moak","startTime":1393.1200000000001,"endTime":1396.3300000000002,"body":"technologies that are required"},{"speaker":"Joe Moak","startTime":1393.1200000000001,"endTime":1396.3300000000002,"body":"to deliver these features to the"},{"speaker":"Joe Moak","startTime":1396.3300000000002,"endTime":1400.71,"body":"customer? How much room do they"},{"speaker":"Joe Moak","startTime":1396.3300000000002,"endTime":1400.71,"body":"take up? Yeah, and where and"},{"speaker":"Joe Moak","startTime":1400.71,"endTime":1405.63,"body":"where do the big pieces have to"},{"speaker":"Joe Moak","startTime":1400.71,"endTime":1405.63,"body":"live? And how can we reconcile"},{"speaker":"Joe Moak","startTime":1405.63,"endTime":1410.0700000000002,"body":"this technological requirement"},{"speaker":"Joe Moak","startTime":1405.63,"endTime":1410.0700000000002,"body":"with these ID goals?"},{"speaker":"Aaron Moncur","startTime":1411.25,"endTime":1413.29,"body":"Alright, I'm gonna"},{"speaker":"Aaron Moncur","startTime":1411.25,"endTime":1413.29,"body":"take a very short break here and"},{"speaker":"Aaron Moncur","startTime":1413.29,"endTime":1417.3700000000001,"body":"share with the listeners that"},{"speaker":"Aaron Moncur","startTime":1413.29,"endTime":1417.3700000000001,"body":"teampipeline.us is where you can"},{"speaker":"Aaron Moncur","startTime":1417.3700000000001,"endTime":1421.39,"body":"learn more about how we help"},{"speaker":"Aaron Moncur","startTime":1417.3700000000001,"endTime":1421.39,"body":"medical device and other product"},{"speaker":"Aaron Moncur","startTime":1421.39,"endTime":1425.38,"body":"engineering or manufacturing"},{"speaker":"Aaron Moncur","startTime":1421.39,"endTime":1425.38,"body":"teams develop turnkey equipment,"},{"speaker":"Aaron Moncur","startTime":1425.41,"endTime":1428.8,"body":"custom fixtures and automated"},{"speaker":"Aaron Moncur","startTime":1425.41,"endTime":1428.8,"body":"machines to characterize,"},{"speaker":"Aaron Moncur","startTime":1428.8,"endTime":1433.0900000000001,"body":"inspect, assemble, manufacture"},{"speaker":"Aaron Moncur","startTime":1428.8,"endTime":1433.0900000000001,"body":"and perform verification testing"},{"speaker":"Aaron Moncur","startTime":1433.3300000000002,"endTime":1437.8300000000002,"body":"on your devices. And speaking of"},{"speaker":"Aaron Moncur","startTime":1433.3300000000002,"endTime":1437.8300000000002,"body":"pipeline, we started out what is"},{"speaker":"Aaron Moncur","startTime":1437.8300000000002,"endTime":1442.93,"body":"it now 12 years ago, something"},{"speaker":"Aaron Moncur","startTime":1437.8300000000002,"endTime":1442.93,"body":"like that, as a general product"},{"speaker":"Aaron Moncur","startTime":1442.96,"endTime":1446.44,"body":"design company. And one thing I"},{"speaker":"Aaron Moncur","startTime":1442.96,"endTime":1446.44,"body":"always found challenging about"},{"speaker":"Aaron Moncur","startTime":1446.44,"endTime":1449.3500000000001,"body":"such a business model is it"},{"speaker":"Aaron Moncur","startTime":1446.44,"endTime":1449.3500000000001,"body":"takes a long time to get really"},{"speaker":"Aaron Moncur","startTime":1449.3500000000001,"endTime":1453.04,"body":"good at all the different"},{"speaker":"Aaron Moncur","startTime":1449.3500000000001,"endTime":1453.04,"body":"disciplines required to run an"},{"speaker":"Aaron Moncur","startTime":1453.04,"endTime":1455.89,"body":"effective PD company right the"},{"speaker":"Aaron Moncur","startTime":1453.04,"endTime":1455.89,"body":"industrial design and"},{"speaker":"Aaron Moncur","startTime":1456.04,"endTime":1459.16,"body":"electronics and engineering and"},{"speaker":"Aaron Moncur","startTime":1456.04,"endTime":1459.16,"body":"understanding supply chain"},{"speaker":"Aaron Moncur","startTime":1459.3400000000001,"endTime":1462.19,"body":"designing for plastic injection"},{"speaker":"Aaron Moncur","startTime":1459.3400000000001,"endTime":1462.19,"body":"molding and metal machining and"},{"speaker":"Aaron Moncur","startTime":1462.19,"endTime":1465.52,"body":"sheet metal. There's just so"},{"speaker":"Aaron Moncur","startTime":1462.19,"endTime":1465.52,"body":"many different disciplines that"},{"speaker":"Aaron Moncur","startTime":1465.52,"endTime":1469.78,"body":"you really have to know to be"},{"speaker":"Aaron Moncur","startTime":1465.52,"endTime":1469.78,"body":"successful in that model versus"},{"speaker":"Aaron Moncur","startTime":1469.78,"endTime":1473.98,"body":"just specializing in one thing"},{"speaker":"Aaron Moncur","startTime":1469.78,"endTime":1473.98,"body":"that you can do over and over"},{"speaker":"Aaron Moncur","startTime":1473.98,"endTime":1477.7,"body":"and over and get really good at"},{"speaker":"Aaron Moncur","startTime":1473.98,"endTime":1477.7,"body":"much more quickly. Do you ever"},{"speaker":"Aaron Moncur","startTime":1477.7,"endTime":1481.8700000000001,"body":"find this to be the case and and"},{"speaker":"Aaron Moncur","startTime":1477.7,"endTime":1481.8700000000001,"body":"have you found it to be more"},{"speaker":"Aaron Moncur","startTime":1481.8700000000001,"endTime":1486.0700000000002,"body":"effective to have several kind"},{"speaker":"Aaron Moncur","startTime":1481.8700000000001,"endTime":1486.0700000000002,"body":"of like Jack's of all trades on"},{"speaker":"Aaron Moncur","startTime":1486.0700000000002,"endTime":1490.42,"body":"your team or a few specialists"},{"speaker":"Aaron Moncur","startTime":1486.0700000000002,"endTime":1490.42,"body":"on your team in you know the"},{"speaker":"Aaron Moncur","startTime":1490.42,"endTime":1492.19,"body":"different areas of product"},{"speaker":"Aaron Moncur","startTime":1490.42,"endTime":1492.19,"body":"development?"},{"speaker":"Joe Moak","startTime":1492.91,"endTime":1497.71,"body":"Yes, yes. And yes,"},{"speaker":"Joe Moak","startTime":1492.91,"endTime":1497.71,"body":"it's super, super hard. I often"},{"speaker":"Joe Moak","startTime":1497.71,"endTime":1506.6200000000001,"body":"feel like I end up being a part"},{"speaker":"Joe Moak","startTime":1497.71,"endTime":1506.6200000000001,"body":"3D real estate agent and part"},{"speaker":"Joe Moak","startTime":1506.6200000000001,"endTime":1507.5800000000002,"body":"therapist."},{"speaker":"Aaron Moncur","startTime":1509.5,"endTime":1511.0900000000001,"body":"Tell me more about"},{"speaker":"Aaron Moncur","startTime":1509.5,"endTime":1511.0900000000001,"body":"both those."},{"speaker":"Joe Moak","startTime":1512.74,"endTime":1517.1200000000001,"body":"Were engineering"},{"speaker":"Joe Moak","startTime":1512.74,"endTime":1517.1200000000001,"body":"designing products. All of the"},{"speaker":"Joe Moak","startTime":1517.1200000000001,"endTime":1520.81,"body":"cross functional team members"},{"speaker":"Joe Moak","startTime":1517.1200000000001,"endTime":1520.81,"body":"needs some amount of volume"},{"speaker":"Joe Moak","startTime":1520.96,"endTime":1524.1100000000001,"body":"inside the product. Electrical"},{"speaker":"Joe Moak","startTime":1520.96,"endTime":1524.1100000000001,"body":"Engineers need board space and"},{"speaker":"Joe Moak","startTime":1524.1100000000001,"endTime":1532.66,"body":"component AI. Antenna RF"},{"speaker":"Joe Moak","startTime":1524.1100000000001,"endTime":1532.66,"body":"engineers need place for their"},{"speaker":"Joe Moak","startTime":1532.66,"endTime":1536.8600000000001,"body":"antennas. Acoustic engineers"},{"speaker":"Joe Moak","startTime":1532.66,"endTime":1536.8600000000001,"body":"need back volume and open area."},{"speaker":"Joe Moak","startTime":1537.25,"endTime":1539.95,"body":"Thermal engineers if you're"},{"speaker":"Joe Moak","startTime":1537.25,"endTime":1539.95,"body":"lucky enough to have one they're"},{"speaker":"Joe Moak","startTime":1539.95,"endTime":1544.51,"body":"gonna want metal or graphite for"},{"speaker":"Joe Moak","startTime":1539.95,"endTime":1544.51,"body":"spreading heat, they're gonna"},{"speaker":"Joe Moak","startTime":1544.51,"endTime":1547.9,"body":"want fins, they're gonna want to"},{"speaker":"Joe Moak","startTime":1544.51,"endTime":1547.9,"body":"blow or they're gonna want open"},{"speaker":"Joe Moak","startTime":1547.9,"endTime":1551.98,"body":"area and minimum gap. Like"},{"speaker":"Joe Moak","startTime":1547.9,"endTime":1551.98,"body":"they're just all of these"},{"speaker":"Joe Moak","startTime":1551.98,"endTime":1558.67,"body":"different groups that have a"},{"speaker":"Joe Moak","startTime":1551.98,"endTime":1558.67,"body":"stake in the product. And in"},{"speaker":"Joe Moak","startTime":1558.67,"endTime":1562.93,"body":"through most of my career, it's"},{"speaker":"Joe Moak","startTime":1558.67,"endTime":1562.93,"body":"been me and my team who own the"},{"speaker":"Joe Moak","startTime":1562.93,"endTime":1567.76,"body":"master CAD files. And you know,"},{"speaker":"Joe Moak","startTime":1562.93,"endTime":1567.76,"body":"on paper, our deliverable is 3D"},{"speaker":"Joe Moak","startTime":1567.76,"endTime":1573.79,"body":"CAD and 2D drawings. In order to"},{"speaker":"Joe Moak","startTime":1567.76,"endTime":1573.79,"body":"develop that 3D CAD and 2D"},{"speaker":"Joe Moak","startTime":1573.79,"endTime":1579.5800000000002,"body":"drawing package, to a point that"},{"speaker":"Joe Moak","startTime":1573.79,"endTime":1579.5800000000002,"body":"when all of the parts are"},{"speaker":"Joe Moak","startTime":1579.5800000000002,"endTime":1582.3700000000001,"body":"manufactured to the"},{"speaker":"Joe Moak","startTime":1579.5800000000002,"endTime":1582.3700000000001,"body":"specifications and put together,"},{"speaker":"Joe Moak","startTime":1582.67,"endTime":1586.69,"body":"you have premium product coming"},{"speaker":"Joe Moak","startTime":1582.67,"endTime":1586.69,"body":"off of the line, it's just an"},{"speaker":"Joe Moak","startTime":1586.69,"endTime":1593.02,"body":"incredibly intense, iterative"},{"speaker":"Joe Moak","startTime":1586.69,"endTime":1593.02,"body":"process with every single one of"},{"speaker":"Joe Moak","startTime":1593.02,"endTime":1600.94,"body":"those cross functional teams. is"},{"speaker":"Joe Moak","startTime":1593.02,"endTime":1600.94,"body":"so so yes, anytime we can bring"},{"speaker":"Joe Moak","startTime":1600.94,"endTime":1605.74,"body":"in subject matter experts on the"},{"speaker":"Joe Moak","startTime":1600.94,"endTime":1605.74,"body":"key touch points on the product,"},{"speaker":"Joe Moak","startTime":1605.8,"endTime":1609.64,"body":"super important. One of the"},{"speaker":"Joe Moak","startTime":1605.8,"endTime":1609.64,"body":"interesting things about working"},{"speaker":"Joe Moak","startTime":1609.64,"endTime":1614.3500000000001,"body":"at Apple is we have subject"},{"speaker":"Joe Moak","startTime":1609.64,"endTime":1614.3500000000001,"body":"matter experts for anything, if"},{"speaker":"Joe Moak","startTime":1614.3500000000001,"endTime":1620.02,"body":"you if you name a thing, like we"},{"speaker":"Joe Moak","startTime":1614.3500000000001,"endTime":1620.02,"body":"could either find the best or"},{"speaker":"Joe Moak","startTime":1620.0800000000002,"endTime":1625.03,"body":"engineer the best instantiation"},{"speaker":"Joe Moak","startTime":1620.0800000000002,"endTime":1625.03,"body":"of that thing at that time,"},{"speaker":"Joe Moak","startTime":1626.23,"endTime":1631.39,"body":"which was, which was really"},{"speaker":"Joe Moak","startTime":1626.23,"endTime":1631.39,"body":"cool. Now, as a consultancy, you"},{"speaker":"Joe Moak","startTime":1631.39,"endTime":1634.63,"body":"know, we don't have those"},{"speaker":"Joe Moak","startTime":1631.39,"endTime":1634.63,"body":"resources, not all other"},{"speaker":"Joe Moak","startTime":1634.63,"endTime":1638.6200000000001,"body":"resources available. So the"},{"speaker":"Joe Moak","startTime":1634.63,"endTime":1638.6200000000001,"body":"trick that I have found is,"},{"speaker":"Joe Moak","startTime":1639.25,"endTime":1641.53,"body":"again, through that"},{"speaker":"Joe Moak","startTime":1639.25,"endTime":1641.53,"body":"prioritization, figure out what"},{"speaker":"Joe Moak","startTime":1641.53,"endTime":1643.75,"body":"it is about this product that"},{"speaker":"Joe Moak","startTime":1641.53,"endTime":1643.75,"body":"really matters most to"},{"speaker":"Joe Moak","startTime":1685.62,"endTime":1690.0,"body":"customers, and then figure out"},{"speaker":"Joe Moak","startTime":1685.62,"endTime":1690.0,"body":"who you need to bring in or what"},{"speaker":"Joe Moak","startTime":1690.0,"endTime":1693.27,"body":"expertise you need on the team."},{"speaker":"Joe Moak","startTime":1690.0,"endTime":1693.27,"body":"Do you have it on the team? If"},{"speaker":"Joe Moak","startTime":1693.27,"endTime":1695.85,"body":"you do great if not, go find it."},{"speaker":"Aaron Moncur","startTime":1696.3799999999999,"endTime":1700.19,"body":"Great advice. What"},{"speaker":"Aaron Moncur","startTime":1696.3799999999999,"endTime":1700.19,"body":"What has been your favorite"},{"speaker":"Aaron Moncur","startTime":1700.22,"endTime":1702.62,"body":"place to work and why?"},{"speaker":"Joe Moak","startTime":1704.06,"endTime":1713.6,"body":"Oh, oh, I'm just gonna"},{"speaker":"Joe Moak","startTime":1704.06,"endTime":1713.6,"body":"say Maestro because yeah, I"},{"speaker":"Joe Moak","startTime":1713.6,"endTime":1717.29,"body":"built it so that it would be the"},{"speaker":"Joe Moak","startTime":1713.6,"endTime":1717.29,"body":"my favorite place."},{"speaker":"Aaron Moncur","startTime":1717.56,"endTime":1720.98,"body":"And what what"},{"speaker":"Aaron Moncur","startTime":1717.56,"endTime":1720.98,"body":"elements of designing Maestro,"},{"speaker":"Aaron Moncur","startTime":1721.46,"endTime":1725.84,"body":"were intentionally incorporated"},{"speaker":"Aaron Moncur","startTime":1721.46,"endTime":1725.84,"body":"to fulfill that that desire that"},{"speaker":"Aaron Moncur","startTime":1725.84,"endTime":1727.9099999999999,"body":"being the best place that you"},{"speaker":"Aaron Moncur","startTime":1725.84,"endTime":1727.9099999999999,"body":"could work?"},{"speaker":"Joe Moak","startTime":1729.62,"endTime":1734.6,"body":"Oh, man. There, there"},{"speaker":"Joe Moak","startTime":1729.62,"endTime":1734.6,"body":"are a lot of things number one"},{"speaker":"Joe Moak","startTime":1734.6,"endTime":1739.37,"body":"was recruiting. We were able to"},{"speaker":"Joe Moak","startTime":1734.6,"endTime":1739.37,"body":"bring in a lot of really great"},{"speaker":"Joe Moak","startTime":1739.37,"endTime":1745.61,"body":"talent. Not just engineering"},{"speaker":"Joe Moak","startTime":1739.37,"endTime":1745.61,"body":"talent, design talent, and"},{"speaker":"Joe Moak","startTime":1745.61,"endTime":1754.1,"body":"project management talent. Our"},{"speaker":"Joe Moak","startTime":1745.61,"endTime":1754.1,"body":"space, we have a 3200 square"},{"speaker":"Joe Moak","startTime":1754.1,"endTime":1758.84,"body":"foot warehouse. 500 foot square"},{"speaker":"Joe Moak","startTime":1754.1,"endTime":1758.84,"body":"feet of bins dedicated shop."},{"speaker":"Joe Moak","startTime":1761.12,"endTime":1765.02,"body":"Yes, the layout of the place is"},{"speaker":"Joe Moak","startTime":1761.12,"endTime":1765.02,"body":"is a bit interesting. All of our"},{"speaker":"Joe Moak","startTime":1765.02,"endTime":1771.47,"body":"desks are like early. Early"},{"speaker":"Joe Moak","startTime":1765.02,"endTime":1771.47,"body":"night, sorry, early 20th century"},{"speaker":"Joe Moak","startTime":1772.58,"endTime":1776.24,"body":"kind of sheet metal engineering"},{"speaker":"Joe Moak","startTime":1772.58,"endTime":1776.24,"body":"desks kind of still. Still case"},{"speaker":"Joe Moak","startTime":1776.24,"endTime":1785.3899999999999,"body":"tinker style. Yeah. Yeah, yeah,"},{"speaker":"Joe Moak","startTime":1776.24,"endTime":1785.3899999999999,"body":"the interior is all OSB is just"},{"speaker":"Joe Moak","startTime":1785.3899999999999,"endTime":1789.5,"body":"sanded OSB, which works really"},{"speaker":"Joe Moak","startTime":1785.3899999999999,"endTime":1789.5,"body":"nice. It's inexpensive. Number"},{"speaker":"Joe Moak","startTime":1789.5,"endTime":1793.34,"body":"one, so when you're a bootstrap"},{"speaker":"Joe Moak","startTime":1789.5,"endTime":1793.34,"body":"consultancy, that works nice and"},{"speaker":"Joe Moak","startTime":1793.34,"endTime":1794.84,"body":"it just it kind of looks cool."},{"speaker":"Aaron Moncur","startTime":1795.77,"endTime":1797.99,"body":"This, this really"},{"speaker":"Aaron Moncur","startTime":1795.77,"endTime":1797.99,"body":"gets into the minutiae. Here we"},{"speaker":"Aaron Moncur","startTime":1797.99,"endTime":1803.78,"body":"are, more than likely going to"},{"speaker":"Aaron Moncur","startTime":1797.99,"endTime":1803.78,"body":"be moving into a bigger space in"},{"speaker":"Aaron Moncur","startTime":1803.78,"endTime":1807.23,"body":"the near future. And I wonder"},{"speaker":"Aaron Moncur","startTime":1803.78,"endTime":1807.23,"body":"how people organize their"},{"speaker":"Aaron Moncur","startTime":1807.23,"endTime":1811.55,"body":"spaces. Tell me how are your"},{"speaker":"Aaron Moncur","startTime":1807.23,"endTime":1811.55,"body":"desks plays? Like do you have? I"},{"speaker":"Aaron Moncur","startTime":1811.55,"endTime":1815.8999999999999,"body":"don't know two desks up against"},{"speaker":"Aaron Moncur","startTime":1811.55,"endTime":1815.8999999999999,"body":"each other with people on either"},{"speaker":"Aaron Moncur","startTime":1815.8999999999999,"endTime":1818.45,"body":"side. So they're kind of facing"},{"speaker":"Aaron Moncur","startTime":1815.8999999999999,"endTime":1818.45,"body":"each other? Or are the desks"},{"speaker":"Aaron Moncur","startTime":1818.48,"endTime":1822.9199999999998,"body":"spread out like facing the walls"},{"speaker":"Aaron Moncur","startTime":1818.48,"endTime":1822.9199999999998,"body":"around the the bullpen area? How"},{"speaker":"Aaron Moncur","startTime":1822.9199999999998,"endTime":1824.4199999999998,"body":"do you arrange that?"},{"speaker":"Joe Moak","startTime":1824.75,"endTime":1830.12,"body":"Great question. Our"},{"speaker":"Joe Moak","startTime":1824.75,"endTime":1830.12,"body":"desks were in a grid and the"},{"speaker":"Joe Moak","startTime":1830.12,"endTime":1833.72,"body":"middle of a large room with"},{"speaker":"Joe Moak","startTime":1830.12,"endTime":1833.72,"body":"actually quite a bit of space"},{"speaker":"Joe Moak","startTime":1833.75,"endTime":1838.85,"body":"around each desk. And the wall"},{"speaker":"Joe Moak","startTime":1833.75,"endTime":1838.85,"body":"is behind us and the open design"},{"speaker":"Joe Moak","startTime":1838.85,"endTime":1842.45,"body":"space is out in front of us."},{"speaker":"Joe Moak","startTime":1838.85,"endTime":1842.45,"body":"Okay, so everyone's sitting at"},{"speaker":"Joe Moak","startTime":1842.45,"endTime":1845.45,"body":"their desk is sort of the you"},{"speaker":"Joe Moak","startTime":1842.45,"endTime":1845.45,"body":"know, looking up and seeing,"},{"speaker":"Joe Moak","startTime":1845.69,"endTime":1847.97,"body":"seeing the room seeing the open"},{"speaker":"Joe Moak","startTime":1845.69,"endTime":1847.97,"body":"space."},{"speaker":"Aaron Moncur","startTime":1848.4199999999998,"endTime":1850.31,"body":"And is it like a"},{"speaker":"Aaron Moncur","startTime":1848.4199999999998,"endTime":1850.31,"body":"classroom where everyone is"},{"speaker":"Aaron Moncur","startTime":1850.31,"endTime":1854.03,"body":"pointed, facing the same"},{"speaker":"Aaron Moncur","startTime":1850.31,"endTime":1854.03,"body":"direction or different people"},{"speaker":"Aaron Moncur","startTime":1854.09,"endTime":1855.53,"body":"facing different directions?"},{"speaker":"Unknown","startTime":1855.9099999999999,"endTime":1858.46,"body":"Yeah, everybody's"},{"speaker":"Unknown","startTime":1855.9099999999999,"endTime":1858.46,"body":"everybody's desks are facing in"},{"speaker":"Unknown","startTime":1858.46,"endTime":1861.94,"body":"the same direction, though. At"},{"speaker":"Unknown","startTime":1858.46,"endTime":1861.94,"body":"any point during the day. It's"},{"speaker":"Unknown","startTime":1863.2,"endTime":1867.22,"body":"yes, pre-COVID times. It was"},{"speaker":"Unknown","startTime":1863.2,"endTime":1867.22,"body":"rare to have everybody actually"},{"speaker":"Unknown","startTime":1867.22,"endTime":1870.31,"body":"in their seat at the same time"},{"speaker":"Unknown","startTime":1867.22,"endTime":1870.31,"body":"doing work. There was always"},{"speaker":"Unknown","startTime":1870.31,"endTime":1872.6799999999998,"body":"something happening in the shop"},{"speaker":"Unknown","startTime":1870.31,"endTime":1872.6799999999998,"body":"always, you know, meeting"},{"speaker":"Unknown","startTime":1872.6799999999998,"endTime":1875.71,"body":"happening and one of the"},{"speaker":"Unknown","startTime":1872.6799999999998,"endTime":1875.71,"body":"conference rooms. My brother"},{"speaker":"Unknown","startTime":1875.71,"endTime":1880.69,"body":"built a super sweet live edge"},{"speaker":"Unknown","startTime":1875.71,"endTime":1880.69,"body":"table with blue epoxy down the"},{"speaker":"Unknown","startTime":1880.69,"endTime":1886.69,"body":"middle, Siberian moment. That's"},{"speaker":"Unknown","startTime":1880.69,"endTime":1886.69,"body":"right in the middle of the of"},{"speaker":"Unknown","startTime":1886.69,"endTime":1891.1299999999999,"body":"the room near the whiteboard, we"},{"speaker":"Unknown","startTime":1886.69,"endTime":1891.1299999999999,"body":"call it the design review table."},{"speaker":"Unknown","startTime":1891.61,"endTime":1895.8999999999999,"body":"I find that incredibly helpful"},{"speaker":"Unknown","startTime":1891.61,"endTime":1895.8999999999999,"body":"just having an open space with"},{"speaker":"Unknown","startTime":1895.8999999999999,"endTime":1898.6299999999999,"body":"it with a clean table with a"},{"speaker":"Unknown","startTime":1895.8999999999999,"endTime":1898.6299999999999,"body":"whiteboard next to it."},{"speaker":"Unknown","startTime":1900.31,"endTime":1905.05,"body":"incredibly useful. We also have"},{"speaker":"Unknown","startTime":1900.31,"endTime":1905.05,"body":"a TV on an on an a frame roller"},{"speaker":"Unknown","startTime":1905.08,"endTime":1907.96,"body":"that we roll around goes and"},{"speaker":"Unknown","startTime":1905.08,"endTime":1907.96,"body":"shuttle goes into the design"},{"speaker":"Unknown","startTime":1907.96,"endTime":1910.51,"body":"view room, conference room."},{"speaker":"Unknown","startTime":1907.96,"endTime":1910.51,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":1911.45,"endTime":1914.1799999999998,"body":"And he can just"},{"speaker":"Aaron Moncur","startTime":1911.45,"endTime":1914.1799999999998,"body":"like cast onto that TV base."},{"speaker":"Aaron Moncur","startTime":1914.1799999999998,"endTime":1917.9299999999998,"body":"That's right. Oh, that's a great"},{"speaker":"Aaron Moncur","startTime":1914.1799999999998,"endTime":1917.9299999999998,"body":"idea. That's right. Very great."},{"speaker":"Aaron Moncur","startTime":1917.9299999999998,"endTime":1921.44,"body":"Okay, what else? What else do"},{"speaker":"Aaron Moncur","startTime":1917.9299999999998,"endTime":1921.44,"body":"you have in your, in your shop"},{"speaker":"Aaron Moncur","startTime":1921.44,"endTime":1923.6599999999999,"body":"in your office that has been"},{"speaker":"Aaron Moncur","startTime":1921.44,"endTime":1923.6599999999999,"body":"really useful?"},{"speaker":"Joe Moak","startTime":1927.1399999999999,"endTime":1931.94,"body":"Let's see, what do we"},{"speaker":"Joe Moak","startTime":1927.1399999999999,"endTime":1931.94,"body":"use? often just, you know, the"},{"speaker":"Joe Moak","startTime":1931.94,"endTime":1935.96,"body":"the model shop, we ended up"},{"speaker":"Joe Moak","startTime":1931.94,"endTime":1935.96,"body":"using a lot of the hand tools"},{"speaker":"Joe Moak","startTime":1936.26,"endTime":1940.1,"body":"really often you know, I have a,"},{"speaker":"Joe Moak","startTime":1936.26,"endTime":1940.1,"body":"I have a Bridgeport, and I have"},{"speaker":"Joe Moak","startTime":1940.1,"endTime":1944.81,"body":"a micromill that have gotten me"},{"speaker":"Joe Moak","startTime":1940.1,"endTime":1944.81,"body":"out of many a pinch. You know,"},{"speaker":"Joe Moak","startTime":1944.84,"endTime":1947.75,"body":"the manufacturing folks"},{"speaker":"Joe Moak","startTime":1944.84,"endTime":1947.75,"body":"listening to this will, will"},{"speaker":"Joe Moak","startTime":1947.75,"endTime":1950.54,"body":"laugh at their really low"},{"speaker":"Joe Moak","startTime":1947.75,"endTime":1950.54,"body":"utilization that those machines"},{"speaker":"Joe Moak","startTime":1950.54,"endTime":1954.4099999999999,"body":"see. But man, when you need it,"},{"speaker":"Joe Moak","startTime":1950.54,"endTime":1954.4099999999999,"body":"and you have it, and you don't"},{"speaker":"Joe Moak","startTime":1954.4099999999999,"endTime":1957.2,"body":"have that send a part out and"},{"speaker":"Joe Moak","startTime":1954.4099999999999,"endTime":1957.2,"body":"wait a week or two to get a"},{"speaker":"Joe Moak","startTime":1957.2,"endTime":1961.52,"body":"modification made. It pays for"},{"speaker":"Joe Moak","startTime":1957.2,"endTime":1961.52,"body":"itself. Absolutely."},{"speaker":"Aaron Moncur","startTime":1961.55,"endTime":1964.6699999999998,"body":"I can think of"},{"speaker":"Aaron Moncur","startTime":1961.55,"endTime":1964.6699999999998,"body":"more than one occasion where I"},{"speaker":"Aaron Moncur","startTime":1964.6699999999998,"endTime":1968.1499999999999,"body":"have jumped on our bill, which"},{"speaker":"Aaron Moncur","startTime":1964.6699999999998,"endTime":1968.1499999999999,"body":"is not a great meal but it you"},{"speaker":"Aaron Moncur","startTime":1968.1499999999999,"endTime":1971.8999999999999,"body":"know, it works for punching some"},{"speaker":"Aaron Moncur","startTime":1968.1499999999999,"endTime":1971.8999999999999,"body":"high precision holes or slots in"},{"speaker":"Aaron Moncur","startTime":1971.96,"endTime":1975.47,"body":"aluminum. And you know, to in"},{"speaker":"Aaron Moncur","startTime":1971.96,"endTime":1975.47,"body":"the morning, I'm out there. Yes,"},{"speaker":"Aaron Moncur","startTime":1975.47,"endTime":1978.62,"body":"putting some new holes in very"},{"speaker":"Aaron Moncur","startTime":1975.47,"endTime":1978.62,"body":"precise locations. And hey, save"},{"speaker":"Aaron Moncur","startTime":1978.62,"endTime":1979.82,"body":"the day deliver? Yeah."},{"speaker":"Joe Moak","startTime":1980.72,"endTime":1984.2,"body":"Yeah, yeah, I think"},{"speaker":"Joe Moak","startTime":1980.72,"endTime":1984.2,"body":"those Yeah, those capabilities."},{"speaker":"Joe Moak","startTime":1985.01,"endTime":1989.27,"body":"They don't look sexy in your"},{"speaker":"Joe Moak","startTime":1985.01,"endTime":1989.27,"body":"brochure, or on your website."},{"speaker":"Joe Moak","startTime":1989.27,"endTime":1991.58,"body":"But man when you're shaving"},{"speaker":"Joe Moak","startTime":1989.27,"endTime":1991.58,"body":"weeks off of the schedule,"},{"speaker":"Joe Moak","startTime":1991.58,"endTime":1995.1799999999998,"body":"because you can walk into the"},{"speaker":"Joe Moak","startTime":1991.58,"endTime":1995.1799999999998,"body":"shop and do that. Yeah,"},{"speaker":"Joe Moak","startTime":1995.24,"endTime":1996.23,"body":"incredibly valuable."},{"speaker":"Aaron Moncur","startTime":1996.55,"endTime":2000.6,"body":"Yeah. Your tagline"},{"speaker":"Aaron Moncur","startTime":1996.55,"endTime":2000.6,"body":"on LinkedIn is \"I build and lead"},{"speaker":"Aaron Moncur","startTime":2000.6,"endTime":2003.84,"body":"teams that design an engineer"},{"speaker":"Aaron Moncur","startTime":2000.6,"endTime":2003.84,"body":"premium hardware products for"},{"speaker":"Aaron Moncur","startTime":2003.84,"endTime":2007.56,"body":"high volume manufacturing\". Can"},{"speaker":"Aaron Moncur","startTime":2003.84,"endTime":2007.56,"body":"you tell me a little bit more"},{"speaker":"Aaron Moncur","startTime":2007.56,"endTime":2011.04,"body":"about building and leading your"},{"speaker":"Aaron Moncur","startTime":2007.56,"endTime":2011.04,"body":"teams? For example? What what"},{"speaker":"Aaron Moncur","startTime":2011.04,"endTime":2015.6,"body":"are? I don't know, like? This"},{"speaker":"Aaron Moncur","startTime":2011.04,"endTime":2015.6,"body":"sounds kind of cheesy to say it"},{"speaker":"Aaron Moncur","startTime":2015.6,"endTime":2018.21,"body":"this way. But what are some of"},{"speaker":"Aaron Moncur","startTime":2015.6,"endTime":2018.21,"body":"the top two or three things that"},{"speaker":"Aaron Moncur","startTime":2018.21,"endTime":2021.6299999999999,"body":"you've learned about building"},{"speaker":"Aaron Moncur","startTime":2018.21,"endTime":2021.6299999999999,"body":"and leading successful design"},{"speaker":"Aaron Moncur","startTime":2021.6299999999999,"endTime":2023.01,"body":"and engineering teams?"},{"speaker":"Joe Moak","startTime":2023.8899999999999,"endTime":2027.52,"body":"Yeah, I think the"},{"speaker":"Joe Moak","startTime":2023.8899999999999,"endTime":2027.52,"body":"first thing that comes to mind"},{"speaker":"Joe Moak","startTime":2027.52,"endTime":2033.22,"body":"here is I'm always learning."},{"speaker":"Joe Moak","startTime":2027.52,"endTime":2033.22,"body":"When I'm thinking about building"},{"speaker":"Joe Moak","startTime":2033.22,"endTime":2038.56,"body":"a team, I'm thinking about a"},{"speaker":"Joe Moak","startTime":2033.22,"endTime":2038.56,"body":"recruiting process. I'm had a"},{"speaker":"Joe Moak","startTime":2038.6799999999998,"endTime":2044.62,"body":"great opportunity at Apple, to"},{"speaker":"Joe Moak","startTime":2038.6799999999998,"endTime":2044.62,"body":"learn to interview folks and"},{"speaker":"Joe Moak","startTime":2044.62,"endTime":2047.95,"body":"conduct technical interviews."},{"speaker":"Joe Moak","startTime":2044.62,"endTime":2047.95,"body":"When I was at Sonos helping"},{"speaker":"Joe Moak","startTime":2047.95,"endTime":2054.43,"body":"build the team there. I got to"},{"speaker":"Joe Moak","startTime":2047.95,"endTime":2054.43,"body":"practice more the interviews"},{"speaker":"Joe Moak","startTime":2054.43,"endTime":2063.64,"body":"around behavioral aspects and"},{"speaker":"Joe Moak","startTime":2054.43,"endTime":2063.64,"body":"personalities and understanding"},{"speaker":"Joe Moak","startTime":2063.64,"endTime":2069.01,"body":"not just technical abilities,"},{"speaker":"Joe Moak","startTime":2063.64,"endTime":2069.01,"body":"but also a lot of companies use"},{"speaker":"Joe Moak","startTime":2069.01,"endTime":2073.81,"body":"culture fit, but it's, it's kind"},{"speaker":"Joe Moak","startTime":2069.01,"endTime":2073.81,"body":"of beyond culture fit. And I"},{"speaker":"Joe Moak","startTime":2073.81,"endTime":2076.21,"body":"don't know how to articulate it,"},{"speaker":"Joe Moak","startTime":2073.81,"endTime":2076.21,"body":"because I'm just I'm not good at"},{"speaker":"Joe Moak","startTime":2076.21,"endTime":2081.2200000000003,"body":"it yet. So enter interviewing,"},{"speaker":"Joe Moak","startTime":2076.21,"endTime":2081.2200000000003,"body":"and recruiting is one thing. And"},{"speaker":"Joe Moak","startTime":2082.3,"endTime":2083.08,"body":"yeah, go ahead."},{"speaker":"Aaron Moncur","startTime":2083.62,"endTime":2085.54,"body":"Go back to"},{"speaker":"Aaron Moncur","startTime":2083.62,"endTime":2085.54,"body":"interviewing and recruiting,"},{"speaker":"Aaron Moncur","startTime":2085.54,"endTime":2089.86,"body":"have there been any, I don't"},{"speaker":"Aaron Moncur","startTime":2085.54,"endTime":2089.86,"body":"know, go to questions or, or"},{"speaker":"Aaron Moncur","startTime":2089.86,"endTime":2093.22,"body":"like pro tips that you've used"},{"speaker":"Aaron Moncur","startTime":2089.86,"endTime":2093.22,"body":"to interview people, and pretty"},{"speaker":"Aaron Moncur","startTime":2093.22,"endTime":2096.6699999999996,"body":"quickly assess whether whether"},{"speaker":"Aaron Moncur","startTime":2093.22,"endTime":2096.6699999999996,"body":"there'll be a good fit for the"},{"speaker":"Aaron Moncur","startTime":2096.6699999999996,"endTime":2097.0299999999997,"body":"team?"},{"speaker":"Joe Moak","startTime":2097.64,"endTime":2102.98,"body":"For sure. I I like to"},{"speaker":"Joe Moak","startTime":2097.64,"endTime":2102.98,"body":"conduct my interviews for"},{"speaker":"Joe Moak","startTime":2102.98,"endTime":2105.1099999999997,"body":"Maestro, you know, we're we're"},{"speaker":"Joe Moak","startTime":2102.98,"endTime":2105.1099999999997,"body":"less structured than like a"},{"speaker":"Joe Moak","startTime":2105.1099999999997,"endTime":2107.75,"body":"Sonos, or an apple where, you"},{"speaker":"Joe Moak","startTime":2105.1099999999997,"endTime":2107.75,"body":"know, we've got a panel and each"},{"speaker":"Joe Moak","startTime":2107.75,"endTime":2112.31,"body":"person's asking their, you know,"},{"speaker":"Joe Moak","startTime":2107.75,"endTime":2112.31,"body":"particular questions, I like to"},{"speaker":"Joe Moak","startTime":2112.3399999999997,"endTime":2116.66,"body":"frame up a series of technical"},{"speaker":"Joe Moak","startTime":2112.3399999999997,"endTime":2116.66,"body":"questions that are that are hard"},{"speaker":"Joe Moak","startTime":2116.66,"endTime":2120.23,"body":"enough and open ended enough"},{"speaker":"Joe Moak","startTime":2116.66,"endTime":2120.23,"body":"that we can have a kind of a"},{"speaker":"Joe Moak","startTime":2120.23,"endTime":2124.5499999999997,"body":"brainstorm conceptual design"},{"speaker":"Joe Moak","startTime":2120.23,"endTime":2124.5499999999997,"body":"discussion, man and dip into"},{"speaker":"Joe Moak","startTime":2124.5499999999997,"endTime":2128.24,"body":"some technical details. And"},{"speaker":"Joe Moak","startTime":2124.5499999999997,"endTime":2128.24,"body":"really, I'm looking for two"},{"speaker":"Joe Moak","startTime":2128.24,"endTime":2131.8999999999996,"body":"major things. I'm looking for a"},{"speaker":"Joe Moak","startTime":2128.24,"endTime":2131.8999999999996,"body":"collaborative spirit. Again, oh,"},{"speaker":"Joe Moak","startTime":2131.8999999999996,"endTime":2135.47,"body":"is this candidate going to be"},{"speaker":"Joe Moak","startTime":2131.8999999999996,"endTime":2135.47,"body":"okay, in a world where they"},{"speaker":"Joe Moak","startTime":2135.47,"endTime":2138.38,"body":"don't have all of the boundary"},{"speaker":"Joe Moak","startTime":2135.47,"endTime":2138.38,"body":"conditions? And they have to"},{"speaker":"Joe Moak","startTime":2138.38,"endTime":2141.14,"body":"make some assumptions? And they"},{"speaker":"Joe Moak","startTime":2138.38,"endTime":2141.14,"body":"have to kind of deal with some"},{"speaker":"Joe Moak","startTime":2141.14,"endTime":2144.71,"body":"ambiguity? And can they work"},{"speaker":"Joe Moak","startTime":2141.14,"endTime":2144.71,"body":"their way to finding an answer?"},{"speaker":"Joe Moak","startTime":2144.89,"endTime":2149.0,"body":"And then number two is, you"},{"speaker":"Joe Moak","startTime":2144.89,"endTime":2149.0,"body":"know, the technical ability,"},{"speaker":"Joe Moak","startTime":2149.21,"endTime":2152.9,"body":"like, is this candidate able to"},{"speaker":"Joe Moak","startTime":2149.21,"endTime":2152.9,"body":"apply engineering fundamentals"},{"speaker":"Joe Moak","startTime":2152.9,"endTime":2155.57,"body":"to solve real engineering"},{"speaker":"Joe Moak","startTime":2152.9,"endTime":2155.57,"body":"problems?"},{"speaker":"Aaron Moncur","startTime":2155.57,"endTime":2159.14,"body":"A lot along those"},{"speaker":"Aaron Moncur","startTime":2155.57,"endTime":2159.14,"body":"lines, what are some of the"},{"speaker":"Aaron Moncur","startTime":2159.14,"endTime":2164.12,"body":"common roadblocks that you see"},{"speaker":"Aaron Moncur","startTime":2159.14,"endTime":2164.12,"body":"engineering teams falling victim"},{"speaker":"Aaron Moncur","startTime":2164.12,"endTime":2164.42,"body":"to?"},{"speaker":"Joe Moak","startTime":2165.56,"endTime":2167.99,"body":"In terms of recruiting"},{"speaker":"Joe Moak","startTime":2165.56,"endTime":2167.99,"body":"or just in general?"},{"speaker":"Aaron Moncur","startTime":2168.14,"endTime":2169.37,"body":"No, just in"},{"speaker":"Aaron Moncur","startTime":2168.14,"endTime":2169.37,"body":"general."},{"speaker":"Joe Moak","startTime":2171.89,"endTime":2179.93,"body":"I'm mistaking at"},{"speaker":"Joe Moak","startTime":2171.89,"endTime":2179.93,"body":"activity for progress. We built"},{"speaker":"Joe Moak","startTime":2179.93,"endTime":2182.84,"body":"a bunch of prototypes. We did a"},{"speaker":"Joe Moak","startTime":2179.93,"endTime":2182.84,"body":"bunch of calculations. We ran a"},{"speaker":"Joe Moak","startTime":2182.84,"endTime":2184.0099999999998,"body":"bunch of analyses."},{"speaker":"Aaron Moncur","startTime":2184.16,"endTime":2185.24,"body":"I was busy all"},{"speaker":"Aaron Moncur","startTime":2184.16,"endTime":2185.24,"body":"day."},{"speaker":"Joe Moak","startTime":2185.2999999999997,"endTime":2191.0299999999997,"body":"See all day? That's a"},{"speaker":"Joe Moak","startTime":2185.2999999999997,"endTime":2191.0299999999997,"body":"that's probably one of the most"},{"speaker":"Joe Moak","startTime":2191.06,"endTime":2193.91,"body":"one of the more common mistakes"},{"speaker":"Joe Moak","startTime":2191.06,"endTime":2193.91,"body":"I see teams making."},{"speaker":"Aaron Moncur","startTime":2194.39,"endTime":2196.88,"body":"How have you"},{"speaker":"Aaron Moncur","startTime":2194.39,"endTime":2196.88,"body":"helped or how have your team's"},{"speaker":"Aaron Moncur","startTime":2196.88,"endTime":2201.7999999999997,"body":"helped each other? Identify when"},{"speaker":"Aaron Moncur","startTime":2196.88,"endTime":2201.7999999999997,"body":"you're just being busy as"},{"speaker":"Aaron Moncur","startTime":2201.7999999999997,"endTime":2203.09,"body":"opposed to productive?"},{"speaker":"Joe Moak","startTime":2203.99,"endTime":2207.02,"body":"Oh, it's really easy."},{"speaker":"Joe Moak","startTime":2203.99,"endTime":2207.02,"body":"What problem are you solving?"},{"speaker":"Joe Moak","startTime":2208.2799999999997,"endTime":2210.32,"body":"And why does the customer care?"},{"speaker":"Joe Moak","startTime":2208.2799999999997,"endTime":2210.32,"body":"Got it?"},{"speaker":"Aaron Moncur","startTime":2210.74,"endTime":2213.5299999999997,"body":"Got it. And if the"},{"speaker":"Aaron Moncur","startTime":2210.74,"endTime":2213.5299999999997,"body":"answers to those questions is"},{"speaker":"Aaron Moncur","startTime":2213.5299999999997,"endTime":2215.75,"body":"not, you know, aligned with what"},{"speaker":"Aaron Moncur","startTime":2213.5299999999997,"endTime":2215.75,"body":"it should be, then you know,"},{"speaker":"Aaron Moncur","startTime":2215.75,"endTime":2216.59,"body":"you're just getting busy."},{"speaker":"Joe Moak","startTime":2216.92,"endTime":2219.41,"body":"Yeah, yeah. And every"},{"speaker":"Joe Moak","startTime":2216.92,"endTime":2219.41,"body":"day, I'll ask the team, why are"},{"speaker":"Joe Moak","startTime":2219.41,"endTime":2221.09,"body":"we not shipping this product"},{"speaker":"Joe Moak","startTime":2219.41,"endTime":2221.09,"body":"right now?"},{"speaker":"Aaron Moncur","startTime":2221.9,"endTime":2223.88,"body":"Nice. That's a"},{"speaker":"Aaron Moncur","startTime":2221.9,"endTime":2223.88,"body":"great question to ask."},{"speaker":"Aaron Moncur","startTime":2223.91,"endTime":2224.45,"body":"Yeah."},{"speaker":"Joe Moak","startTime":2224.47,"endTime":2226.54,"body":"And if there's, is"},{"speaker":"Joe Moak","startTime":2224.47,"endTime":2226.54,"body":"there like Joe? I mean, haven't"},{"speaker":"Joe Moak","startTime":2226.54,"endTime":2231.5499999999997,"body":"you seen the MIL? Course? I've"},{"speaker":"Joe Moak","startTime":2226.54,"endTime":2231.5499999999997,"body":"seen the ML IV. Let's talk about"},{"speaker":"Joe Moak","startTime":2231.5499999999997,"endTime":2234.31,"body":"the priorities on the MIL. Are"},{"speaker":"Joe Moak","startTime":2231.5499999999997,"endTime":2234.31,"body":"they the same today as they were"},{"speaker":"Joe Moak","startTime":2234.31,"endTime":2234.85,"body":"yesterday?"},{"speaker":"Aaron Moncur","startTime":2236.24,"endTime":2238.22,"body":"Can you define"},{"speaker":"Aaron Moncur","startTime":2236.24,"endTime":2238.22,"body":"MIL? For those who may not know"},{"speaker":"Aaron Moncur","startTime":2238.22,"endTime":2238.7599999999998,"body":"what it is?"},{"speaker":"Joe Moak","startTime":2238.85,"endTime":2240.11,"body":"Master Issues List"},{"speaker":"Aaron Moncur","startTime":2241.1,"endTime":2245.63,"body":"Great.  Okay."},{"speaker":"Aaron Moncur","startTime":2241.1,"endTime":2245.63,"body":"You've worked at a few PD"},{"speaker":"Aaron Moncur","startTime":2245.63,"endTime":2249.62,"body":"service firms. And I'm curious"},{"speaker":"Aaron Moncur","startTime":2245.63,"endTime":2249.62,"body":"what your take is on how to"},{"speaker":"Aaron Moncur","startTime":2249.62,"endTime":2253.43,"body":"charge for this service time and"},{"speaker":"Aaron Moncur","startTime":2249.62,"endTime":2253.43,"body":"material or fixed price?"},{"speaker":"Joe Moak","startTime":2254.18,"endTime":2261.08,"body":"Oh, it's, it's all the"},{"speaker":"Joe Moak","startTime":2254.18,"endTime":2261.08,"body":"same to me. I tell I tell my"},{"speaker":"Joe Moak","startTime":2261.08,"endTime":2265.67,"body":"clients, it's all the same if"},{"speaker":"Joe Moak","startTime":2261.08,"endTime":2265.67,"body":"you if you have a really clear"},{"speaker":"Joe Moak","startTime":2266.15,"endTime":2269.72,"body":"statement of work, and you can"},{"speaker":"Joe Moak","startTime":2266.15,"endTime":2269.72,"body":"clearly define the, the"},{"speaker":"Joe Moak","startTime":2269.72,"endTime":2272.84,"body":"deliverables and everyone can"},{"speaker":"Joe Moak","startTime":2269.72,"endTime":2272.84,"body":"understand the state really well"},{"speaker":"Joe Moak","startTime":2272.84,"endTime":2276.02,"body":"and you have confidence that you"},{"speaker":"Joe Moak","startTime":2272.84,"endTime":2276.02,"body":"and your client are speaking the"},{"speaker":"Joe Moak","startTime":2276.02,"endTime":2283.19,"body":"same language, then fixed a bit."},{"speaker":"Joe Moak","startTime":2276.02,"endTime":2283.19,"body":"Sure that that's typically works"},{"speaker":"Joe Moak","startTime":2283.19,"endTime":2289.91,"body":"out fine in those situations. It"},{"speaker":"Joe Moak","startTime":2283.19,"endTime":2289.91,"body":"can sort of simplify the"},{"speaker":"Joe Moak","startTime":2289.91,"endTime":2293.24,"body":"billing, and the end the"},{"speaker":"Joe Moak","startTime":2289.91,"endTime":2293.24,"body":"administration. So if you care"},{"speaker":"Joe Moak","startTime":2293.24,"endTime":2297.77,"body":"about those kinds of things in"},{"speaker":"Joe Moak","startTime":2293.24,"endTime":2297.77,"body":"your life, then a fixed bid can"},{"speaker":"Joe Moak","startTime":2298.1,"endTime":2305.66,"body":"help alleviate some of that back"},{"speaker":"Joe Moak","startTime":2298.1,"endTime":2305.66,"body":"end work. When the client has"},{"speaker":"Joe Moak","startTime":2305.66,"endTime":2309.68,"body":"trouble articulating an end"},{"speaker":"Joe Moak","startTime":2305.66,"endTime":2309.68,"body":"state, or when you get the sense"},{"speaker":"Joe Moak","startTime":2309.68,"endTime":2314.6,"body":"that you have a long road ahead,"},{"speaker":"Joe Moak","startTime":2309.68,"endTime":2314.6,"body":"and there's some learning to be"},{"speaker":"Joe Moak","startTime":2314.6,"endTime":2321.2,"body":"done. Then timing material"},{"speaker":"Joe Moak","startTime":2314.6,"endTime":2321.2,"body":"starts to make sense. And I've"},{"speaker":"Joe Moak","startTime":2321.2,"endTime":2324.41,"body":"started a few engagements that"},{"speaker":"Joe Moak","startTime":2321.2,"endTime":2324.41,"body":"way, you know, where clients"},{"speaker":"Joe Moak","startTime":2324.44,"endTime":2328.07,"body":"show up? And I've had startups"},{"speaker":"Joe Moak","startTime":2324.44,"endTime":2328.07,"body":"behave this way. And I've had"},{"speaker":"Joe Moak","startTime":2328.1,"endTime":2331.82,"body":"giant mega corpse, behave this"},{"speaker":"Joe Moak","startTime":2328.1,"endTime":2331.82,"body":"way. No, Joe, we know exactly"},{"speaker":"Joe Moak","startTime":2331.82,"endTime":2336.56,"body":"what we want. This is this is"},{"speaker":"Joe Moak","startTime":2331.82,"endTime":2336.56,"body":"the project. You know, your,"},{"speaker":"Joe Moak","startTime":2336.65,"endTime":2340.4,"body":"your colleague, Billy told me to"},{"speaker":"Joe Moak","startTime":2336.65,"endTime":2340.4,"body":"call you or whoever it is, and"},{"speaker":"Joe Moak","startTime":2340.4,"endTime":2344.84,"body":"how the connections made, right."},{"speaker":"Joe Moak","startTime":2340.4,"endTime":2344.84,"body":"And I say, great. Where's your"},{"speaker":"Joe Moak","startTime":2344.93,"endTime":2348.7999999999997,"body":"Where's your PRD? You said that"},{"speaker":"Joe Moak","startTime":2344.93,"endTime":2348.7999999999997,"body":"you've already built something"},{"speaker":"Joe Moak","startTime":2348.7999999999997,"endTime":2352.46,"body":"like this. Where's the thing"},{"speaker":"Joe Moak","startTime":2348.7999999999997,"endTime":2352.46,"body":"that you've built already? What"},{"speaker":"Joe Moak","startTime":2352.46,"endTime":2354.5,"body":"is it about that thing that"},{"speaker":"Joe Moak","startTime":2352.46,"endTime":2354.5,"body":"works? Well, what doesn't work?"},{"speaker":"Joe Moak","startTime":2354.5,"endTime":2359.12,"body":"Well. And through that"},{"speaker":"Joe Moak","startTime":2354.5,"endTime":2359.12,"body":"discussion, I've arrived at a"},{"speaker":"Joe Moak","startTime":2359.12,"endTime":2363.32,"body":"point where I will say things"},{"speaker":"Joe Moak","startTime":2359.12,"endTime":2363.32,"body":"like, it sounds like I might be"},{"speaker":"Joe Moak","startTime":2363.32,"endTime":2366.29,"body":"able to help you put some of"},{"speaker":"Joe Moak","startTime":2363.32,"endTime":2366.29,"body":"that information into place."},{"speaker":"Joe Moak","startTime":2366.56,"endTime":2370.85,"body":"It's going to take enough effort"},{"speaker":"Joe Moak","startTime":2366.56,"endTime":2370.85,"body":"and enough time that I'm not"},{"speaker":"Joe Moak","startTime":2370.85,"endTime":2375.95,"body":"going to be able to do it all"},{"speaker":"Joe Moak","startTime":2370.85,"endTime":2375.95,"body":"for free. I'm not going to I got"},{"speaker":"Joe Moak","startTime":2375.95,"endTime":2380.2999999999997,"body":"to justify my time expenditure"},{"speaker":"Joe Moak","startTime":2375.95,"endTime":2380.2999999999997,"body":"to the CFO, CFO is not going to"},{"speaker":"Joe Moak","startTime":2380.2999999999997,"endTime":2383.24,"body":"let me put it this level of"},{"speaker":"Joe Moak","startTime":2380.2999999999997,"endTime":2383.24,"body":"effort. It's not going to cost"},{"speaker":"Joe Moak","startTime":2383.24,"endTime":2385.43,"body":"you much but let's start there."},{"speaker":"Aaron Moncur","startTime":2386.15,"endTime":2387.92,"body":"Yeah, yeah, that's"},{"speaker":"Aaron Moncur","startTime":2386.15,"endTime":2387.92,"body":"a good way to put it."},{"speaker":"Joe Moak","startTime":2389.84,"endTime":2393.32,"body":"That where a scope of"},{"speaker":"Joe Moak","startTime":2389.84,"endTime":2393.32,"body":"work will emerge."},{"speaker":"Aaron Moncur","startTime":2393.41,"endTime":2398.18,"body":"Yeah. Nice. What"},{"speaker":"Aaron Moncur","startTime":2393.41,"endTime":2398.18,"body":"are if you can think of any What"},{"speaker":"Aaron Moncur","startTime":2398.18,"endTime":2403.2799999999997,"body":"are one or one or two of the,"},{"speaker":"Aaron Moncur","startTime":2398.18,"endTime":2403.2799999999997,"body":"like, boring, mundane, seems too"},{"speaker":"Aaron Moncur","startTime":2403.2799999999997,"endTime":2407.21,"body":"simple to make a difference"},{"speaker":"Aaron Moncur","startTime":2403.2799999999997,"endTime":2407.21,"body":"habits or routines that that"},{"speaker":"Aaron Moncur","startTime":2407.21,"endTime":2411.14,"body":"actually end up making a huge"},{"speaker":"Aaron Moncur","startTime":2407.21,"endTime":2411.14,"body":"difference in the end, and our"},{"speaker":"Aaron Moncur","startTime":2411.14,"endTime":2414.95,"body":"practice by the best engineering"},{"speaker":"Aaron Moncur","startTime":2411.14,"endTime":2414.95,"body":"groups that you know, from the"},{"speaker":"Aaron Moncur","startTime":2414.95,"endTime":2417.11,"body":"outside might might seem like,"},{"speaker":"Aaron Moncur","startTime":2414.95,"endTime":2417.11,"body":"wow, that's such a small,"},{"speaker":"Aaron Moncur","startTime":2417.38,"endTime":2419.99,"body":"insignificant thing. Surely it"},{"speaker":"Aaron Moncur","startTime":2417.38,"endTime":2419.99,"body":"can't make all that much"},{"speaker":"Aaron Moncur","startTime":2419.99,"endTime":2420.59,"body":"difference."},{"speaker":"Joe Moak","startTime":2422.0,"endTime":2424.7,"body":"Let's see the small"},{"speaker":"Joe Moak","startTime":2422.0,"endTime":2424.7,"body":"insignificant thing that I see"},{"speaker":"Joe Moak","startTime":2424.73,"endTime":2429.02,"body":"design engineers, certainly in"},{"speaker":"Joe Moak","startTime":2424.73,"endTime":2429.02,"body":"the product design world, sort"},{"speaker":"Joe Moak","startTime":2429.02,"endTime":2433.07,"body":"of glossing over or deferring"},{"speaker":"Joe Moak","startTime":2429.02,"endTime":2433.07,"body":"all the time tolerance analysis."},{"speaker":"Aaron Moncur","startTime":2433.43,"endTime":2434.6,"body":"Hmm, okay."},{"speaker":"Joe Moak","startTime":2435.67,"endTime":2437.83,"body":"Yeah, anytime a"},{"speaker":"Joe Moak","startTime":2435.67,"endTime":2437.83,"body":"candidate tells me \"Oh, I don't"},{"speaker":"Joe Moak","startTime":2437.83,"endTime":2441.25,"body":"do tolerance analyses till I"},{"speaker":"Joe Moak","startTime":2437.83,"endTime":2441.25,"body":"have a drawing\", or I don't know"},{"speaker":"Joe Moak","startTime":2441.25,"endTime":2444.5499999999997,"body":"what the nominal is if I can't"},{"speaker":"Joe Moak","startTime":2441.25,"endTime":2444.5499999999997,"body":"do a tolerance analysis. Like"},{"speaker":"Joe Moak","startTime":2444.5499999999997,"endTime":2448.99,"body":"that's a giant red flag. Or, you"},{"speaker":"Joe Moak","startTime":2444.5499999999997,"endTime":2448.99,"body":"know, we just need to do some"},{"speaker":"Joe Moak","startTime":2448.99,"endTime":2453.49,"body":"learning. So that's the simple"},{"speaker":"Joe Moak","startTime":2448.99,"endTime":2453.49,"body":"thing. The big thing that's"},{"speaker":"Joe Moak","startTime":2453.52,"endTime":2458.71,"body":"really valuable and easy to"},{"speaker":"Joe Moak","startTime":2453.52,"endTime":2458.71,"body":"gloss over is a design review of"},{"speaker":"Joe Moak","startTime":2458.71,"endTime":2464.86,"body":"any kind. Oh, all related"},{"speaker":"Joe Moak","startTime":2458.71,"endTime":2464.86,"body":"conversation that I had recently"},{"speaker":"Joe Moak","startTime":2464.86,"endTime":2470.08,"body":"with a colleague of mine who's"},{"speaker":"Joe Moak","startTime":2464.86,"endTime":2470.08,"body":"kind of a one man show on a kind"},{"speaker":"Joe Moak","startTime":2470.08,"endTime":2475.48,"body":"of a complex system. And he was"},{"speaker":"Joe Moak","startTime":2470.08,"endTime":2475.48,"body":"telling me a story where his"},{"speaker":"Joe Moak","startTime":2475.48,"endTime":2478.2999999999997,"body":"client was looking over his"},{"speaker":"Joe Moak","startTime":2475.48,"endTime":2478.2999999999997,"body":"shoulder, and he was putting the"},{"speaker":"Joe Moak","startTime":2478.2999999999997,"endTime":2482.92,"body":"parts together and they didn't"},{"speaker":"Joe Moak","startTime":2478.2999999999997,"endTime":2482.92,"body":"fit. And the clients like, I"},{"speaker":"Joe Moak","startTime":2482.92,"endTime":2488.35,"body":"thought you knew how to do this."},{"speaker":"Joe Moak","startTime":2482.92,"endTime":2488.35,"body":"I thought This is why these"},{"speaker":"Joe Moak","startTime":2488.35,"endTime":2491.56,"body":"parts not fit. And it's, you"},{"speaker":"Joe Moak","startTime":2488.35,"endTime":2491.56,"body":"know, one of god in that"},{"speaker":"Joe Moak","startTime":2491.56,"endTime":2495.7599999999998,"body":"building probably had, it was on"},{"speaker":"Joe Moak","startTime":2491.56,"endTime":2495.7599999999998,"body":"the order of 100 custom parts."},{"speaker":"Joe Moak","startTime":2495.82,"endTime":2500.47,"body":"Wow, big sheet metal plastics,"},{"speaker":"Joe Moak","startTime":2495.82,"endTime":2500.47,"body":"some 3D printed parts, like it"},{"speaker":"Joe Moak","startTime":2500.47,"endTime":2503.56,"body":"was a fairly complex system,"},{"speaker":"Joe Moak","startTime":2500.47,"endTime":2503.56,"body":"many moving parts, there was"},{"speaker":"Joe Moak","startTime":2503.56,"endTime":2508.15,"body":"like a fairly large mechanism"},{"speaker":"Joe Moak","startTime":2503.56,"endTime":2508.15,"body":"holding a really expensive"},{"speaker":"Joe Moak","startTime":2509.2599999999998,"endTime":2512.71,"body":"element at this particular price"},{"speaker":"Joe Moak","startTime":2509.2599999999998,"endTime":2512.71,"body":"is really, really high and"},{"speaker":"Joe Moak","startTime":2512.71,"endTime":2517.45,"body":"stuff. And he was, you know, we"},{"speaker":"Joe Moak","startTime":2512.71,"endTime":2517.45,"body":"were talking about this over a"},{"speaker":"Joe Moak","startTime":2517.45,"endTime":2520.21,"body":"beer and he was just shaking his"},{"speaker":"Joe Moak","startTime":2517.45,"endTime":2520.21,"body":"head, like, I can't believe I"},{"speaker":"Joe Moak","startTime":2520.39,"endTime":2526.24,"body":"messed up and that bowl didn't"},{"speaker":"Joe Moak","startTime":2520.39,"endTime":2526.24,"body":"line up with the hole in the"},{"speaker":"Joe Moak","startTime":2526.24,"endTime":2530.62,"body":"enclosure. And I said, well, how"},{"speaker":"Joe Moak","startTime":2526.24,"endTime":2530.62,"body":"much time did you give yourself"},{"speaker":"Joe Moak","startTime":2530.68,"endTime":2535.33,"body":"to review that before you kicked"},{"speaker":"Joe Moak","startTime":2530.68,"endTime":2535.33,"body":"off your parts? And he's like,"},{"speaker":"Joe Moak","startTime":2536.65,"endTime":2540.16,"body":"well, and did you have anyone"},{"speaker":"Joe Moak","startTime":2536.65,"endTime":2540.16,"body":"else review it for you? He's"},{"speaker":"Joe Moak","startTime":2540.16,"endTime":2544.69,"body":"like, well, no, I actually I"},{"speaker":"Joe Moak","startTime":2540.16,"endTime":2544.69,"body":"didn't. I said, you have a lot"},{"speaker":"Joe Moak","startTime":2544.69,"endTime":2547.2999999999997,"body":"of parts in that assembly. And"},{"speaker":"Joe Moak","startTime":2544.69,"endTime":2547.2999999999997,"body":"that is a really high"},{"speaker":"Joe Moak","startTime":2547.2999999999997,"endTime":2552.37,"body":"expectation of yourself. Yeah,"},{"speaker":"Joe Moak","startTime":2547.2999999999997,"endTime":2552.37,"body":"everything all complete and tidy"},{"speaker":"Joe Moak","startTime":2552.67,"endTime":2555.85,"body":"and forever, all of those parts"},{"speaker":"Joe Moak","startTime":2552.67,"endTime":2555.85,"body":"to actually fit together when"},{"speaker":"Joe Moak","startTime":2555.85,"endTime":2556.84,"body":"they're manufactured."},{"speaker":"Aaron Moncur","startTime":2557.17,"endTime":2559.54,"body":"Absolutely. I'm"},{"speaker":"Aaron Moncur","startTime":2557.17,"endTime":2559.54,"body":"surprised only one part didn't"},{"speaker":"Aaron Moncur","startTime":2559.54,"endTime":2560.02,"body":"line up."},{"speaker":"Joe Moak","startTime":2560.56,"endTime":2564.94,"body":"That's exactly what I"},{"speaker":"Joe Moak","startTime":2560.56,"endTime":2564.94,"body":"told him. And so anymore, you"},{"speaker":"Joe Moak","startTime":2564.94,"endTime":2570.34,"body":"know, if it's, if it's me, often"},{"speaker":"Joe Moak","startTime":2564.94,"endTime":2570.34,"body":"it is working on something, you"},{"speaker":"Joe Moak","startTime":2570.34,"endTime":2574.2999999999997,"body":"know, really fast, really"},{"speaker":"Joe Moak","startTime":2570.34,"endTime":2574.2999999999997,"body":"tactical? Yeah, I'll give myself"},{"speaker":"Joe Moak","startTime":2574.2999999999997,"endTime":2577.87,"body":"an extra day to do nothing but"},{"speaker":"Joe Moak","startTime":2574.2999999999997,"endTime":2577.87,"body":"cut cross sections, and run"},{"speaker":"Joe Moak","startTime":2577.87,"endTime":2582.67,"body":"interference checks, and then go"},{"speaker":"Joe Moak","startTime":2577.87,"endTime":2582.67,"body":"through and nudge surfaces. And,"},{"speaker":"Joe Moak","startTime":2582.7,"endTime":2587.38,"body":"you know, check all my gasket"},{"speaker":"Joe Moak","startTime":2582.7,"endTime":2587.38,"body":"compressions, and go through all"},{"speaker":"Joe Moak","startTime":2587.38,"endTime":2590.56,"body":"of my tolerance analyses and"},{"speaker":"Joe Moak","startTime":2587.38,"endTime":2590.56,"body":"make sure yeah, like in the heat"},{"speaker":"Joe Moak","startTime":2590.56,"endTime":2594.04,"body":"of battle, when I was in the"},{"speaker":"Joe Moak","startTime":2590.56,"endTime":2594.04,"body":"CAD, I didn't actually change"},{"speaker":"Joe Moak","startTime":2594.04,"endTime":2600.7,"body":"the dadums around and everything"},{"speaker":"Joe Moak","startTime":2594.04,"endTime":2600.7,"body":"still lines up. Okay, good. And"},{"speaker":"Joe Moak","startTime":2600.7,"endTime":2603.67,"body":"then at the team level, it you"},{"speaker":"Joe Moak","startTime":2600.7,"endTime":2603.67,"body":"know, design reviews are one of"},{"speaker":"Joe Moak","startTime":2603.67,"endTime":2607.72,"body":"those things that are, you know,"},{"speaker":"Joe Moak","startTime":2603.67,"endTime":2607.72,"body":"they get to be a pain in the"},{"speaker":"Joe Moak","startTime":2607.72,"endTime":2613.2999999999997,"body":"neck takes time to track you're"},{"speaker":"Joe Moak","startTime":2607.72,"endTime":2613.2999999999997,"body":"not getting work done. There are"},{"speaker":"Joe Moak","startTime":2613.2999999999997,"endTime":2619.66,"body":"all kinds of reasons to not do"},{"speaker":"Joe Moak","startTime":2613.2999999999997,"endTime":2619.66,"body":"them. I encourage everyone to"},{"speaker":"Joe Moak","startTime":2619.7799999999997,"endTime":2622.27,"body":"scrub their design thoroughly"},{"speaker":"Joe Moak","startTime":2619.7799999999997,"endTime":2622.27,"body":"with their cross functional"},{"speaker":"Joe Moak","startTime":2622.27,"endTime":2624.2799999999997,"body":"team, certainly before kicking"},{"speaker":"Joe Moak","startTime":2622.27,"endTime":2624.2799999999997,"body":"off tooling."},{"speaker":"Aaron Moncur","startTime":2624.88,"endTime":2629.92,"body":"Yeah, absolutely."},{"speaker":"Aaron Moncur","startTime":2624.88,"endTime":2629.92,"body":"What, what is your design"},{"speaker":"Aaron Moncur","startTime":2629.92,"endTime":2633.82,"body":"process? Like when you're"},{"speaker":"Aaron Moncur","startTime":2629.92,"endTime":2633.82,"body":"starting a new design? Do you"},{"speaker":"Aaron Moncur","startTime":2633.82,"endTime":2636.91,"body":"start with some sketching first"},{"speaker":"Aaron Moncur","startTime":2633.82,"endTime":2636.91,"body":"and then maybe move into CAD? Do"},{"speaker":"Aaron Moncur","startTime":2636.91,"endTime":2641.86,"body":"you start in the shop doing like"},{"speaker":"Aaron Moncur","startTime":2636.91,"endTime":2641.86,"body":"some cardboard benchtop?"},{"speaker":"Aaron Moncur","startTime":2641.86,"endTime":2644.95,"body":"Prototyping? How do you go about"},{"speaker":"Aaron Moncur","startTime":2641.86,"endTime":2644.95,"body":"that process?"},{"speaker":"Joe Moak","startTime":2645.25,"endTime":2647.32,"body":"We've done all of the"},{"speaker":"Joe Moak","startTime":2645.25,"endTime":2647.32,"body":"above, it depends on the"},{"speaker":"Joe Moak","startTime":2647.32,"endTime":2651.13,"body":"particular thing that we're"},{"speaker":"Joe Moak","startTime":2647.32,"endTime":2651.13,"body":"designing. And it depends on the"},{"speaker":"Joe Moak","startTime":2651.13,"endTime":2654.7599999999998,"body":"start point, right. So the"},{"speaker":"Joe Moak","startTime":2651.13,"endTime":2654.7599999999998,"body":"client comes to us, and they"},{"speaker":"Joe Moak","startTime":2654.7599999999998,"endTime":2658.5099999999998,"body":"have a functional prototype. And"},{"speaker":"Joe Moak","startTime":2654.7599999999998,"endTime":2658.5099999999998,"body":"they have a CAD file within"},{"speaker":"Joe Moak","startTime":2658.5099999999998,"endTime":2662.2,"body":"that's the start point. We've"},{"speaker":"Joe Moak","startTime":2658.5099999999998,"endTime":2662.2,"body":"done projects where the client"},{"speaker":"Joe Moak","startTime":2662.2,"endTime":2667.75,"body":"will, the client has shown us"},{"speaker":"Joe Moak","startTime":2662.2,"endTime":2667.75,"body":"their current product and told"},{"speaker":"Joe Moak","startTime":2667.75,"endTime":2671.08,"body":"us about all of the problems and"},{"speaker":"Joe Moak","startTime":2667.75,"endTime":2671.08,"body":"told us explicitly, we don't"},{"speaker":"Joe Moak","startTime":2671.08,"endTime":2674.7999999999997,"body":"want any CAD, we just want"},{"speaker":"Joe Moak","startTime":2671.08,"endTime":2674.7999999999997,"body":"concept sketches. So we've done"},{"speaker":"Joe Moak","startTime":2674.7999999999997,"endTime":2677.23,"body":"entire projects, where it's"},{"speaker":"Joe Moak","startTime":2674.7999999999997,"endTime":2677.23,"body":"literally just concept"},{"speaker":"Joe Moak","startTime":2677.23,"endTime":2679.99,"body":"sketching, here are the parts,"},{"speaker":"Joe Moak","startTime":2677.23,"endTime":2679.99,"body":"here's how they could fit"},{"speaker":"Joe Moak","startTime":2679.99,"endTime":2682.66,"body":"together, here, the data"},{"speaker":"Joe Moak","startTime":2679.99,"endTime":2682.66,"body":"structures here how the"},{"speaker":"Joe Moak","startTime":2682.66,"endTime":2688.72,"body":"different parts assemble, in"},{"speaker":"Joe Moak","startTime":2682.66,"endTime":2688.72,"body":"which order and yeah, so it's"},{"speaker":"Joe Moak","startTime":2688.72,"endTime":2693.04,"body":"really, it's really project"},{"speaker":"Joe Moak","startTime":2688.72,"endTime":2693.04,"body":"specific, if I, I'm not trying"},{"speaker":"Joe Moak","startTime":2693.04,"endTime":2698.65,"body":"to evade your question bBut I"},{"speaker":"Joe Moak","startTime":2693.04,"endTime":2698.65,"body":"would say so most often, there's"},{"speaker":"Joe Moak","startTime":2699.13,"endTime":2704.44,"body":"some whiteboarding upfront and"},{"speaker":"Joe Moak","startTime":2699.13,"endTime":2704.44,"body":"will relatively quickly jump"},{"speaker":"Joe Moak","startTime":2704.44,"endTime":2706.84,"body":"into CAD just to kind of check"},{"speaker":"Joe Moak","startTime":2704.44,"endTime":2706.84,"body":"our work, kind of check our"},{"speaker":"Joe Moak","startTime":2706.84,"endTime":2713.5,"body":"sketches. And and then we often"},{"speaker":"Joe Moak","startTime":2706.84,"endTime":2713.5,"body":"start building, I mean, he asked"},{"speaker":"Joe Moak","startTime":2713.5,"endTime":2716.95,"body":"me about the process, it's kind"},{"speaker":"Joe Moak","startTime":2713.5,"endTime":2716.95,"body":"of, it's kind of a look at the"},{"speaker":"Joe Moak","startTime":2716.95,"endTime":2720.22,"body":"project, look at the product"},{"speaker":"Joe Moak","startTime":2716.95,"endTime":2720.22,"body":"holistically, and then break it"},{"speaker":"Joe Moak","startTime":2720.22,"endTime":2723.61,"body":"apart into its, you know,"},{"speaker":"Joe Moak","startTime":2720.22,"endTime":2723.61,"body":"sensible sub assemblies or, or"},{"speaker":"Joe Moak","startTime":2723.61,"endTime":2727.96,"body":"sensible challenges. And then"},{"speaker":"Joe Moak","startTime":2723.61,"endTime":2727.96,"body":"either assign engineers to the"},{"speaker":"Joe Moak","startTime":2727.96,"endTime":2731.5,"body":"subsystems, assign engineers to"},{"speaker":"Joe Moak","startTime":2727.96,"endTime":2731.5,"body":"the challenging elements, and"},{"speaker":"Joe Moak","startTime":2731.5299999999997,"endTime":2735.82,"body":"get, you know, many brains"},{"speaker":"Joe Moak","startTime":2731.5299999999997,"endTime":2735.82,"body":"working in parallel. And"},{"speaker":"Joe Moak","startTime":2735.85,"endTime":2738.7,"body":"depending on the particular"},{"speaker":"Joe Moak","startTime":2735.85,"endTime":2738.7,"body":"problem, you know, maybe it's"},{"speaker":"Joe Moak","startTime":2738.7599999999998,"endTime":2742.33,"body":"simulation and CAD studies,"},{"speaker":"Joe Moak","startTime":2738.7599999999998,"endTime":2742.33,"body":"maybe it's building things in a"},{"speaker":"Joe Moak","startTime":2742.33,"endTime":2747.16,"body":"shop. Maybe it's, you know, a"},{"speaker":"Joe Moak","startTime":2742.33,"endTime":2747.16,"body":"tight interaction with ID, where"},{"speaker":"Joe Moak","startTime":2747.16,"endTime":2750.97,"body":"we're sending files back and"},{"speaker":"Joe Moak","startTime":2747.16,"endTime":2750.97,"body":"forth, have some tricks to"},{"speaker":"Joe Moak","startTime":2751.2999999999997,"endTime":2753.73,"body":"helping ID converge quickly."},{"speaker":"Aaron Moncur","startTime":2755.2999999999997,"endTime":2757.91,"body":"Do you have any"},{"speaker":"Aaron Moncur","startTime":2755.2999999999997,"endTime":2757.91,"body":"best practices as it relates to"},{"speaker":"Aaron Moncur","startTime":2757.91,"endTime":2762.29,"body":"Team sizes? Like, do you find"},{"speaker":"Aaron Moncur","startTime":2757.91,"endTime":2762.29,"body":"that, you know, a teams of up to"},{"speaker":"Aaron Moncur","startTime":2762.32,"endTime":2765.29,"body":"four people or eight people or"},{"speaker":"Aaron Moncur","startTime":2762.32,"endTime":2765.29,"body":"whatever it is tend to work"},{"speaker":"Aaron Moncur","startTime":2765.29,"endTime":2767.99,"body":"pretty well but beyond that"},{"speaker":"Aaron Moncur","startTime":2765.29,"endTime":2767.99,"body":"point, too many people are"},{"speaker":"Aaron Moncur","startTime":2767.99,"endTime":2770.21,"body":"involved, the process gets"},{"speaker":"Aaron Moncur","startTime":2767.99,"endTime":2770.21,"body":"bogged down."},{"speaker":"Joe Moak","startTime":2771.65,"endTime":2775.0099999999998,"body":"Yeah, that's a really"},{"speaker":"Joe Moak","startTime":2771.65,"endTime":2775.0099999999998,"body":"good question. I've, I've worked"},{"speaker":"Joe Moak","startTime":2775.0099999999998,"endTime":2777.83,"body":"on small teams that are really"},{"speaker":"Joe Moak","startTime":2775.0099999999998,"endTime":2777.83,"body":"effective in small teams that"},{"speaker":"Joe Moak","startTime":2777.83,"endTime":2780.44,"body":"are ineffective, and I've worked"},{"speaker":"Joe Moak","startTime":2777.83,"endTime":2780.44,"body":"on large teams that are"},{"speaker":"Joe Moak","startTime":2780.44,"endTime":2783.08,"body":"effective and large and"},{"speaker":"Joe Moak","startTime":2780.44,"endTime":2783.08,"body":"ineffective. So I think the"},{"speaker":"Joe Moak","startTime":2783.08,"endTime":2790.73,"body":"common thread is that Is that"},{"speaker":"Joe Moak","startTime":2783.08,"endTime":2790.73,"body":"each person on the team has kind"},{"speaker":"Joe Moak","startTime":2790.73,"endTime":2794.5099999999998,"body":"of clear direction on what it is"},{"speaker":"Joe Moak","startTime":2790.73,"endTime":2794.5099999999998,"body":"they need to be doing. And they"},{"speaker":"Joe Moak","startTime":2794.5099999999998,"endTime":2797.87,"body":"understand sort of the higher"},{"speaker":"Joe Moak","startTime":2794.5099999999998,"endTime":2797.87,"body":"level product goal, they kind of"},{"speaker":"Joe Moak","startTime":2797.87,"endTime":2800.27,"body":"have a nurse, they're all"},{"speaker":"Joe Moak","startTime":2797.87,"endTime":2800.27,"body":"shooting toward the same"},{"speaker":"Joe Moak","startTime":2800.27,"endTime":2810.56,"body":"Northstar. The, the problem that"},{"speaker":"Joe Moak","startTime":2800.27,"endTime":2810.56,"body":"I've seen is when, when too many"},{"speaker":"Joe Moak","startTime":2810.56,"endTime":2814.85,"body":"people start joining the team,"},{"speaker":"Joe Moak","startTime":2810.56,"endTime":2814.85,"body":"without great context without"},{"speaker":"Joe Moak","startTime":2814.85,"endTime":2818.0299999999997,"body":"great onboarding, you know,"},{"speaker":"Joe Moak","startTime":2814.85,"endTime":2818.0299999999997,"body":"maybe they're brought on to look"},{"speaker":"Joe Moak","startTime":2818.0299999999997,"endTime":2823.94,"body":"at a particular element of the"},{"speaker":"Joe Moak","startTime":2818.0299999999997,"endTime":2823.94,"body":"of the product without the"},{"speaker":"Joe Moak","startTime":2823.94,"endTime":2831.32,"body":"context, without, without that"},{"speaker":"Joe Moak","startTime":2823.94,"endTime":2831.32,"body":"tribal knowledge, yeah. Which is"},{"speaker":"Joe Moak","startTime":2831.32,"endTime":2835.46,"body":"another hard problem. You know,"},{"speaker":"Joe Moak","startTime":2831.32,"endTime":2835.46,"body":"as much as I try to encourage"},{"speaker":"Joe Moak","startTime":2835.46,"endTime":2838.34,"body":"engineers to document their work"},{"speaker":"Joe Moak","startTime":2835.46,"endTime":2838.34,"body":"and you know, kind of create"},{"speaker":"Joe Moak","startTime":2838.34,"endTime":2842.6,"body":"that really lightweight design"},{"speaker":"Joe Moak","startTime":2838.34,"endTime":2842.6,"body":"history of how they made the"},{"speaker":"Joe Moak","startTime":2842.6,"endTime":2845.33,"body":"decisions they've made, it's"},{"speaker":"Joe Moak","startTime":2842.6,"endTime":2845.33,"body":"really hard to do. And even then"},{"speaker":"Joe Moak","startTime":2845.33,"endTime":2848.6,"body":"it's, it's even harder to pick"},{"speaker":"Joe Moak","startTime":2845.33,"endTime":2848.6,"body":"up. So we end up in the heat of"},{"speaker":"Joe Moak","startTime":2848.6,"endTime":2856.58,"body":"battle, building that tribal"},{"speaker":"Joe Moak","startTime":2848.6,"endTime":2856.58,"body":"knowledge. Thinking back to some"},{"speaker":"Joe Moak","startTime":2856.58,"endTime":2859.34,"body":"of those teams that were super"},{"speaker":"Joe Moak","startTime":2856.58,"endTime":2859.34,"body":"effective, you don't want the"},{"speaker":"Joe Moak","startTime":2859.34,"endTime":2862.43,"body":"technology products on the on"},{"speaker":"Joe Moak","startTime":2859.34,"endTime":2862.43,"body":"the consumer products, you know,"},{"speaker":"Joe Moak","startTime":2862.46,"endTime":2866.36,"body":"if you've got circuit boards,"},{"speaker":"Joe Moak","startTime":2862.46,"endTime":2866.36,"body":"connectors, screen antennas,"},{"speaker":"Joe Moak","startTime":2866.36,"endTime":2869.7799999999997,"body":"that you know, that kind of a"},{"speaker":"Joe Moak","startTime":2866.36,"endTime":2869.7799999999997,"body":"feature set, I've had a lot of"},{"speaker":"Joe Moak","startTime":2869.7799999999997,"endTime":2873.77,"body":"success when we have a product"},{"speaker":"Joe Moak","startTime":2869.7799999999997,"endTime":2873.77,"body":"design lead, a technical lead,"},{"speaker":"Joe Moak","startTime":2873.77,"endTime":2877.91,"body":"and an engineering project"},{"speaker":"Joe Moak","startTime":2873.77,"endTime":2877.91,"body":"manager. And then same story"},{"speaker":"Joe Moak","startTime":2877.91,"endTime":2881.18,"body":"tech lead and project manager on"},{"speaker":"Joe Moak","startTime":2877.91,"endTime":2881.18,"body":"the electrical side and tech"},{"speaker":"Joe Moak","startTime":2881.18,"endTime":2884.99,"body":"lead and project manager on the"},{"speaker":"Joe Moak","startTime":2881.18,"endTime":2884.99,"body":"software side, can keep those"},{"speaker":"Joe Moak","startTime":2884.99,"endTime":2892.85,"body":"folks you know, really, really"},{"speaker":"Joe Moak","startTime":2884.99,"endTime":2892.85,"body":"tight knit, and really working"},{"speaker":"Joe Moak","startTime":2892.85,"endTime":2897.71,"body":"well together, then they can"},{"speaker":"Joe Moak","startTime":2892.85,"endTime":2897.71,"body":"sort of drive their, you know,"},{"speaker":"Joe Moak","startTime":2897.71,"endTime":2900.7999999999997,"body":"some of their closer cross"},{"speaker":"Joe Moak","startTime":2897.71,"endTime":2900.7999999999997,"body":"functional partners toward that"},{"speaker":"Joe Moak","startTime":2900.7999999999997,"endTime":2901.49,"body":"Northstar."},{"speaker":"Aaron Moncur","startTime":2902.0499999999997,"endTime":2904.42,"body":"I would love to"},{"speaker":"Aaron Moncur","startTime":2902.0499999999997,"endTime":2904.42,"body":"hear your take on project"},{"speaker":"Aaron Moncur","startTime":2904.42,"endTime":2909.37,"body":"management. What do you see as"},{"speaker":"Aaron Moncur","startTime":2904.42,"endTime":2909.37,"body":"the role of a project manager?"},{"speaker":"Aaron Moncur","startTime":2909.37,"endTime":2911.35,"body":"How do they add value to the"},{"speaker":"Aaron Moncur","startTime":2909.37,"endTime":2911.35,"body":"team?"},{"speaker":"Joe Moak","startTime":2912.36,"endTime":2916.59,"body":"It's a great question."},{"speaker":"Joe Moak","startTime":2912.36,"endTime":2916.59,"body":"You know, the best project"},{"speaker":"Joe Moak","startTime":2916.59,"endTime":2921.7799999999997,"body":"managers helped me do my job"},{"speaker":"Joe Moak","startTime":2916.59,"endTime":2921.7799999999997,"body":"better. And, and the way they do"},{"speaker":"Joe Moak","startTime":2921.7799999999997,"endTime":2929.49,"body":"that is through prioritizing,"},{"speaker":"Joe Moak","startTime":2921.7799999999997,"endTime":2929.49,"body":"prioritizing the work, they"},{"speaker":"Joe Moak","startTime":2929.49,"endTime":2934.02,"body":"helped me delegate the work and"},{"speaker":"Joe Moak","startTime":2929.49,"endTime":2934.02,"body":"they helped deconflict. So"},{"speaker":"Joe Moak","startTime":2934.0499999999997,"endTime":2937.95,"body":"anytime there's conflict, on the"},{"speaker":"Joe Moak","startTime":2934.0499999999997,"endTime":2937.95,"body":"end, I'm not talking"},{"speaker":"Joe Moak","startTime":2938.04,"endTime":2940.47,"body":"interpersonal conflict. That's"},{"speaker":"Joe Moak","startTime":2938.04,"endTime":2940.47,"body":"one thing. There's also, you"},{"speaker":"Joe Moak","startTime":2940.47,"endTime":2943.17,"body":"know, the electrical engineer"},{"speaker":"Joe Moak","startTime":2940.47,"endTime":2943.17,"body":"doesn't have enough board area."},{"speaker":"Joe Moak","startTime":2943.89,"endTime":2946.5299999999997,"body":"That's a conflict that has to"},{"speaker":"Joe Moak","startTime":2943.89,"endTime":2946.5299999999997,"body":"get resolved and being able to"},{"speaker":"Joe Moak","startTime":2946.5299999999997,"endTime":2952.7999999999997,"body":"identify those conflicts. And"},{"speaker":"Joe Moak","startTime":2946.5299999999997,"endTime":2952.7999999999997,"body":"then the best project"},{"speaker":"Joe Moak","startTime":2952.7999999999997,"endTime":2955.7999999999997,"body":"engineering project managers"},{"speaker":"Joe Moak","startTime":2952.7999999999997,"endTime":2955.7999999999997,"body":"that I've worked with, are"},{"speaker":"Joe Moak","startTime":2955.7999999999997,"endTime":2959.16,"body":"actually way out in front of me."},{"speaker":"Joe Moak","startTime":2955.7999999999997,"endTime":2959.16,"body":"And they're building bridges. I"},{"speaker":"Joe Moak","startTime":2959.16,"endTime":2964.2,"body":"had a project manager that I"},{"speaker":"Joe Moak","startTime":2959.16,"endTime":2964.2,"body":"worked with, at Apple. And it"},{"speaker":"Joe Moak","startTime":2964.2,"endTime":2967.71,"body":"was it was incredible. I'll just"},{"speaker":"Joe Moak","startTime":2964.2,"endTime":2967.71,"body":"describe it like one scene for"},{"speaker":"Joe Moak","startTime":2967.71,"endTime":2973.02,"body":"you. To give you some idea. I"},{"speaker":"Joe Moak","startTime":2967.71,"endTime":2973.02,"body":"get off the plane, drive into"},{"speaker":"Joe Moak","startTime":2973.02,"endTime":2976.98,"body":"the factory, and I show up and I"},{"speaker":"Joe Moak","startTime":2973.02,"endTime":2976.98,"body":"sit down my bag, and he comes"},{"speaker":"Joe Moak","startTime":2976.98,"endTime":2981.84,"body":"Joe Mak drum up. The parts are"},{"speaker":"Joe Moak","startTime":2976.98,"endTime":2981.84,"body":"on the table. FBI forms are"},{"speaker":"Joe Moak","startTime":2981.84,"endTime":2985.14,"body":"there, I need you to review all"},{"speaker":"Joe Moak","startTime":2981.84,"endTime":2985.14,"body":"the parts. I'm gonna go talk to"},{"speaker":"Joe Moak","startTime":2985.14,"endTime":2987.99,"body":"the electrical engineers, their"},{"speaker":"Joe Moak","startTime":2985.14,"endTime":2987.99,"body":"SMT schedule screwed up and"},{"speaker":"Joe Moak","startTime":2987.99,"endTime":2991.44,"body":"getting us out of here a day"},{"speaker":"Joe Moak","startTime":2987.99,"endTime":2991.44,"body":"early. And that and that was it."},{"speaker":"Joe Moak","startTime":2991.44,"endTime":2997.47,"body":"He left the room and I greatly"},{"speaker":"Joe Moak","startTime":2991.44,"endTime":2997.47,"body":"the parts. He pre vetted all of"},{"speaker":"Joe Moak","startTime":2997.47,"endTime":3001.0099999999998,"body":"the inspection reports, while"},{"speaker":"Joe Moak","startTime":2997.47,"endTime":3001.0099999999998,"body":"the parts were there, all the"},{"speaker":"Joe Moak","startTime":3001.0099999999998,"endTime":3005.63,"body":"inspection forms were filled out"},{"speaker":"Joe Moak","startTime":3001.0099999999998,"endTime":3005.63,"body":"correctly. I don't know how many"},{"speaker":"Joe Moak","startTime":3005.81,"endTime":3008.36,"body":"he sent back because they were"},{"speaker":"Joe Moak","startTime":3005.81,"endTime":3008.36,"body":"filled out incorrectly. But I"},{"speaker":"Joe Moak","startTime":3008.36,"endTime":3011.96,"body":"know he did. And he came back"},{"speaker":"Joe Moak","startTime":3008.36,"endTime":3011.96,"body":"whatever it was two, three hours"},{"speaker":"Joe Moak","startTime":3011.96,"endTime":3016.13,"body":"later, and he says, \"Are you"},{"speaker":"Joe Moak","startTime":3011.96,"endTime":3016.13,"body":"done yet? We got to build? Yeah."},{"speaker":"Joe Moak","startTime":3016.67,"endTime":3019.25,"body":"See, here's here are the ones"},{"speaker":"Joe Moak","startTime":3016.67,"endTime":3019.25,"body":"that are approved here. The ones"},{"speaker":"Joe Moak","startTime":3019.25,"endTime":3021.23,"body":"that are waived. And here are"},{"speaker":"Joe Moak","startTime":3019.25,"endTime":3021.23,"body":"the ones that we got to fix\"."},{"speaker":"Joe Moak","startTime":3021.5,"endTime":3024.29,"body":"Nice, like great. Like, are we"},{"speaker":"Joe Moak","startTime":3021.5,"endTime":3024.29,"body":"getting out of here earlier way?"},{"speaker":"Joe Moak","startTime":3025.64,"endTime":3030.38,"body":"We get down here early. That's a"},{"speaker":"Joe Moak","startTime":3025.64,"endTime":3030.38,"body":"great project manager."},{"speaker":"Aaron Moncur","startTime":3031.13,"endTime":3033.5,"body":"That's awesome. So"},{"speaker":"Aaron Moncur","startTime":3031.13,"endTime":3033.5,"body":"he kind of lays the groundwork"},{"speaker":"Aaron Moncur","startTime":3033.5,"endTime":3035.9,"body":"for you. So when you come in,"},{"speaker":"Aaron Moncur","startTime":3033.5,"endTime":3035.9,"body":"you can just do your thing. You"},{"speaker":"Aaron Moncur","startTime":3035.9,"endTime":3037.79,"body":"don't have to worry about"},{"speaker":"Aaron Moncur","startTime":3035.9,"endTime":3037.79,"body":"where's the thing? Where's that"},{"speaker":"Aaron Moncur","startTime":3037.79,"endTime":3039.2,"body":"thing? Do we have the right"},{"speaker":"Aaron Moncur","startTime":3037.79,"endTime":3039.2,"body":"people here?"},{"speaker":"Joe Moak","startTime":3039.36,"endTime":3041.52,"body":"That was factory and"},{"speaker":"Joe Moak","startTime":3039.36,"endTime":3041.52,"body":"that and he was he was like that"},{"speaker":"Joe Moak","startTime":3041.52,"endTime":3045.99,"body":"with every cross functional"},{"speaker":"Joe Moak","startTime":3041.52,"endTime":3045.99,"body":"team? He was? Yeah, he had our"},{"speaker":"Joe Moak","startTime":3045.99,"endTime":3052.7999999999997,"body":"back and supported. Well, you"},{"speaker":"Joe Moak","startTime":3045.99,"endTime":3052.7999999999997,"body":"know, in this particular case,"},{"speaker":"Joe Moak","startTime":3052.7999999999997,"endTime":3055.77,"body":"it was Apple, and we're just all"},{"speaker":"Joe Moak","startTime":3052.7999999999997,"endTime":3055.77,"body":"trying to ship a great product."},{"speaker":"Joe Moak","startTime":3055.7999999999997,"endTime":3059.88,"body":"You know, we're trying to make"},{"speaker":"Joe Moak","startTime":3055.7999999999997,"endTime":3059.88,"body":"our customers happy. And yeah,"},{"speaker":"Joe Moak","startTime":3059.88,"endTime":3062.94,"body":"he was just really good at"},{"speaker":"Joe Moak","startTime":3059.88,"endTime":3062.94,"body":"helping us all keep our eye on"},{"speaker":"Joe Moak","startTime":3062.94,"endTime":3063.45,"body":"that ball."},{"speaker":"Aaron Moncur","startTime":3064.33,"endTime":3067.6,"body":"I like to define,"},{"speaker":"Aaron Moncur","startTime":3064.33,"endTime":3067.6,"body":"I think what you said is very"},{"speaker":"Aaron Moncur","startTime":3067.6,"endTime":3069.85,"body":"much in alignment with the"},{"speaker":"Aaron Moncur","startTime":3067.6,"endTime":3069.85,"body":"definition that I like to use"},{"speaker":"Aaron Moncur","startTime":3069.85,"endTime":3073.84,"body":"for a good project manager which"},{"speaker":"Aaron Moncur","startTime":3069.85,"endTime":3073.84,"body":"is someone who aggressively and"},{"speaker":"Aaron Moncur","startTime":3073.84,"endTime":3079.15,"body":"proactively identifies and"},{"speaker":"Aaron Moncur","startTime":3073.84,"endTime":3079.15,"body":"mitigates risk, right day, all"},{"speaker":"Aaron Moncur","startTime":3079.15,"endTime":3079.7799999999997,"body":"those things."},{"speaker":"Joe Moak","startTime":3079.7799999999997,"endTime":3081.37,"body":"Brilliant. Brilliant."},{"speaker":"Aaron Moncur","startTime":3081.7599999999998,"endTime":3084.19,"body":"No, I'll take that"},{"speaker":"Aaron Moncur","startTime":3081.7599999999998,"endTime":3084.19,"body":"as a huge compliment from you"},{"speaker":"Aaron Moncur","startTime":3084.22,"endTime":3089.92,"body":"Joe Moak. Thank you. All right,"},{"speaker":"Aaron Moncur","startTime":3084.22,"endTime":3089.92,"body":"well, last question for you,"},{"speaker":"Aaron Moncur","startTime":3089.95,"endTime":3093.34,"body":"what are one or two of the"},{"speaker":"Aaron Moncur","startTime":3089.95,"endTime":3093.34,"body":"biggest challenges that you have"},{"speaker":"Aaron Moncur","startTime":3093.34,"endTime":3093.88,"body":"at work?"},{"speaker":"Joe Moak","startTime":3097.38,"endTime":3102.54,"body":"Oh, that's a good one."},{"speaker":"Joe Moak","startTime":3097.38,"endTime":3102.54,"body":"That's a good one, um, with,"},{"speaker":"Joe Moak","startTime":3103.5,"endTime":3107.79,"body":"with all of the things that are"},{"speaker":"Joe Moak","startTime":3103.5,"endTime":3107.79,"body":"going on all of the projects"},{"speaker":"Joe Moak","startTime":3107.79,"endTime":3112.38,"body":"that that I have on deck, that"},{"speaker":"Joe Moak","startTime":3107.79,"endTime":3112.38,"body":"the bigger challenge is figuring"},{"speaker":"Joe Moak","startTime":3112.38,"endTime":3116.94,"body":"out where I need to apply my"},{"speaker":"Joe Moak","startTime":3112.38,"endTime":3116.94,"body":"time and my effort versus where"},{"speaker":"Joe Moak","startTime":3116.97,"endTime":3123.84,"body":"I need to delegate. And then"},{"speaker":"Joe Moak","startTime":3116.97,"endTime":3123.84,"body":"with that delegation comes sort"},{"speaker":"Joe Moak","startTime":3123.84,"endTime":3126.48,"body":"of the engineering management"},{"speaker":"Joe Moak","startTime":3123.84,"endTime":3126.48,"body":"and the people management,"},{"speaker":"Joe Moak","startTime":3126.75,"endTime":3132.2999999999997,"body":"which, you know, frankly, I've,"},{"speaker":"Joe Moak","startTime":3126.75,"endTime":3132.2999999999997,"body":"it's not my thing, like, yeah, I"},{"speaker":"Joe Moak","startTime":3132.2999999999997,"endTime":3136.65,"body":"ended up like building and"},{"speaker":"Joe Moak","startTime":3132.2999999999997,"endTime":3136.65,"body":"leading teams, just because I"},{"speaker":"Joe Moak","startTime":3136.65,"endTime":3140.58,"body":"didn't know what one of my"},{"speaker":"Joe Moak","startTime":3136.65,"endTime":3140.58,"body":"colleagues said, Joe, sometimes"},{"speaker":"Joe Moak","startTime":3140.58,"endTime":3146.37,"body":"if you're the person holding the"},{"speaker":"Joe Moak","startTime":3140.58,"endTime":3146.37,"body":"candle in the dark room, people"},{"speaker":"Joe Moak","startTime":3146.37,"endTime":3151.47,"body":"are going to be around you."},{"speaker":"Joe Moak","startTime":3146.37,"endTime":3151.47,"body":"Right and look to you. And I"},{"speaker":"Joe Moak","startTime":3151.47,"endTime":3154.11,"body":"feel like I've found myself in"},{"speaker":"Joe Moak","startTime":3151.47,"endTime":3154.11,"body":"that position through through"},{"speaker":"Joe Moak","startTime":3154.11,"endTime":3155.97,"body":"most of my career. Yeah."},{"speaker":"Aaron Moncur","startTime":3157.27,"endTime":3159.64,"body":"Well, how can"},{"speaker":"Aaron Moncur","startTime":3157.27,"endTime":3159.64,"body":"people get ahold of you, Joe?"},{"speaker":"Joe Moak","startTime":3160.57,"endTime":3161.68,"body":"Oh, ah"},{"speaker":"Joe Moak","startTime":3162.07,"endTime":3165.7599999999998,"body":"Let's see. I check Twitter once"},{"speaker":"Joe Moak","startTime":3162.07,"endTime":3165.7599999999998,"body":"in a while. I'm just at Joe"},{"speaker":"Joe Moak","startTime":3165.7599999999998,"endTime":3169.72,"body":"Moak. That's probably the"},{"speaker":"Joe Moak","startTime":3165.7599999999998,"endTime":3169.72,"body":"easiest way. My email address is"},{"speaker":"Joe Moak","startTime":3169.75,"endTime":3177.34,"body":"Joe@maestro.design. I have a"},{"speaker":"Joe Moak","startTime":3169.75,"endTime":3177.34,"body":"Facebook account that I check. I"},{"speaker":"Joe Moak","startTime":3177.34,"endTime":3179.83,"body":"don't know, intermittently. I'm"},{"speaker":"Joe Moak","startTime":3177.34,"endTime":3179.83,"body":"really terrible with the social"},{"speaker":"Joe Moak","startTime":3179.83,"endTime":3184.24,"body":"media stuff but the easiest way"},{"speaker":"Joe Moak","startTime":3179.83,"endTime":3184.24,"body":"is probably email or Twitter."},{"speaker":"Aaron Moncur","startTime":3184.919,"endTime":3188.069,"body":"All right. Well,"},{"speaker":"Aaron Moncur","startTime":3184.919,"endTime":3188.069,"body":"Joe, this has been such a treat"},{"speaker":"Aaron Moncur","startTime":3188.069,"endTime":3191.0389999999998,"body":"to talk to you. Thank you so"},{"speaker":"Aaron Moncur","startTime":3188.069,"endTime":3191.0389999999998,"body":"much for for sharing some of"},{"speaker":"Aaron Moncur","startTime":3191.0389999999998,"endTime":3193.949,"body":"your time and your wisdom today."},{"speaker":"Aaron Moncur","startTime":3191.0389999999998,"endTime":3193.949,"body":"I really appreciate it."},{"speaker":"Joe Moak","startTime":3194.1,"endTime":3195.81,"body":"Likewise, thanks for"},{"speaker":"Joe Moak","startTime":3194.1,"endTime":3195.81,"body":"having me here. And it's been"},{"speaker":"Joe Moak","startTime":3195.81,"endTime":3196.2,"body":"fun."},{"speaker":"Aaron Moncur","startTime":3199.61,"endTime":3203.09,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3199.61,"endTime":3203.09,"body":"founder of Pipeline Design, and"},{"speaker":"Aaron Moncur","startTime":3203.09,"endTime":3206.09,"body":"Engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3203.09,"endTime":3206.09,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3206.09,"endTime":3209.63,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3206.09,"endTime":3209.63,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3209.66,"endTime":3213.41,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3209.66,"endTime":3213.41,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3213.44,"endTime":3217.43,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3213.44,"endTime":3217.43,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":3217.43,"endTime":3220.49,"body":"Teampipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3217.43,"endTime":3220.49,"body":"listening."}]}