{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"The Being An Engineer"},{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"Podcast is a repository for"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"industry knowledge and a tool"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"through which engineers learn"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"about and connect with relevant"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"companies, technologies, people,"},{"speaker":"Presenter","startTime":11.34,"endTime":15.27,"body":"resources and opportunities."},{"speaker":"Presenter","startTime":11.34,"endTime":15.27,"body":"Enjoy the show."},{"speaker":"Rich Sheridan","startTime":16.32,"endTime":18.63,"body":"How about we"},{"speaker":"Rich Sheridan","startTime":16.32,"endTime":18.63,"body":"understand the humans before we"},{"speaker":"Rich Sheridan","startTime":18.63,"endTime":21.24,"body":"start figuring out what problem"},{"speaker":"Rich Sheridan","startTime":18.63,"endTime":21.24,"body":"it is we're trying to solve?"},{"speaker":"Aaron Moncur","startTime":35.49,"endTime":38.16,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":35.49,"endTime":38.16,"body":"to the Being An Engineer"},{"speaker":"Aaron Moncur","startTime":38.16,"endTime":43.89,"body":"Podcast. We're speaking with"},{"speaker":"Aaron Moncur","startTime":38.16,"endTime":43.89,"body":"Rich Sheridan today who is CEO"},{"speaker":"Aaron Moncur","startTime":43.92,"endTime":48.75,"body":"and Chief Storyteller at Menlo"},{"speaker":"Aaron Moncur","startTime":43.92,"endTime":48.75,"body":"Innovations, which is a"},{"speaker":"Aaron Moncur","startTime":48.78,"endTime":53.64,"body":"successful entrepreneur and"},{"speaker":"Aaron Moncur","startTime":48.78,"endTime":53.64,"body":"author of two best selling books"},{"speaker":"Joy, Inc.","startTime":53.67,"endTime":58.26,"body":"How We Built a"},{"speaker":"Joy, Inc.","startTime":53.67,"endTime":58.26,"body":"Workplace People Love and Chief"},{"speaker":"Joy Officer","startTime":58.26,"endTime":61.92,"body":"How Great Leaders"},{"speaker":"Joy Officer","startTime":58.26,"endTime":61.92,"body":"Elevate Human Energy and"},{"speaker":"Joy Officer","startTime":61.92,"endTime":67.38,"body":"Eliminate Fear. Rich's passion"},{"speaker":"Joy Officer","startTime":61.92,"endTime":67.38,"body":"for inspiring organizations to"},{"speaker":"Joy Officer","startTime":67.38,"endTime":71.28,"body":"create their own joyful cultures"},{"speaker":"Joy Officer","startTime":67.38,"endTime":71.28,"body":"has led him to address audiences"},{"speaker":"Joy Officer","startTime":71.31,"endTime":74.82,"body":"around the world as well as"},{"speaker":"Joy Officer","startTime":71.31,"endTime":74.82,"body":"throughout the United States."},{"speaker":"Joy Officer","startTime":75.42,"endTime":79.08,"body":"Rich doesn't just talk about joy"},{"speaker":"Joy Officer","startTime":75.42,"endTime":79.08,"body":"in the workplace. He lives it"},{"speaker":"Joy Officer","startTime":79.08,"endTime":83.16,"body":"everyday at Menlo, the custom"},{"speaker":"Joy Officer","startTime":79.08,"endTime":83.16,"body":"software and consulting company"},{"speaker":"Joy Officer","startTime":83.16,"endTime":88.05,"body":"he co-founded in 2001, in Ann"},{"speaker":"Joy Officer","startTime":83.16,"endTime":88.05,"body":"Arbor, Michigan. So that that is"},{"speaker":"Joy Officer","startTime":88.05,"endTime":92.28,"body":"the the formal introduction"},{"speaker":"Joy Officer","startTime":88.05,"endTime":92.28,"body":"rich, but I have to add my own"},{"speaker":"Joy Officer","startTime":92.28,"endTime":96.36,"body":"little introduction as well. I"},{"speaker":"Joy Officer","startTime":92.28,"endTime":96.36,"body":"have to admit I'm a little bit"},{"speaker":"Joy Officer","startTime":96.36,"endTime":103.26,"body":"starstruck right now. You have"},{"speaker":"Joy Officer","startTime":96.36,"endTime":103.26,"body":"been an idol or a hero of mine"},{"speaker":"Joy Officer","startTime":103.26,"endTime":108.39,"body":"for several years ever since I"},{"speaker":"Joy Officer","startTime":103.26,"endTime":108.39,"body":"read Joy Inc. I've had Lisa and"},{"speaker":"Joy Officer","startTime":108.39,"endTime":111.48,"body":"Andrew from your team on my show"},{"speaker":"Joy Officer","startTime":108.39,"endTime":111.48,"body":"in the past, and they were"},{"speaker":"Joy Officer","startTime":111.66,"endTime":115.32,"body":"delightful and wonderful. I"},{"speaker":"Joy Officer","startTime":111.66,"endTime":115.32,"body":"actually did one of your virtual"},{"speaker":"Joy Officer","startTime":115.44,"endTime":118.62,"body":"Menlo tours and I've taken your"},{"speaker":"Joy Officer","startTime":115.44,"endTime":118.62,"body":"your project management"},{"speaker":"Joy Officer","startTime":118.62,"endTime":122.43,"body":"workshop. So anyway, all that is"},{"speaker":"Joy Officer","startTime":118.62,"endTime":122.43,"body":"to say I'm, I'm a huge fan, and"},{"speaker":"Joy Officer","startTime":122.43,"endTime":125.97,"body":"just so excited and grateful"},{"speaker":"Joy Officer","startTime":122.43,"endTime":125.97,"body":"that you're able to spend some"},{"speaker":"Joy Officer","startTime":125.97,"endTime":127.89,"body":"time with me on the podcast"},{"speaker":"Joy Officer","startTime":125.97,"endTime":127.89,"body":"today."},{"speaker":"Rich Sheridan","startTime":128.79,"endTime":130.98,"body":"Well, great to be"},{"speaker":"Rich Sheridan","startTime":128.79,"endTime":130.98,"body":"with you, Aaron. It's always fun"},{"speaker":"Rich Sheridan","startTime":130.98,"endTime":133.74,"body":"to be with fam especially one"},{"speaker":"Rich Sheridan","startTime":130.98,"endTime":133.74,"body":"that spends money with us. Thank"},{"speaker":"Rich Sheridan","startTime":133.74,"endTime":133.8,"body":"you."},{"speaker":"Aaron Moncur","startTime":135.85,"endTime":139.63,"body":"Even better, yes,"},{"speaker":"Aaron Moncur","startTime":135.85,"endTime":139.63,"body":"this is fantastic. Okay, well,"},{"speaker":"Aaron Moncur","startTime":139.63,"endTime":143.05,"body":"can you take just a couple of"},{"speaker":"Aaron Moncur","startTime":139.63,"endTime":143.05,"body":"minutes and share with the"},{"speaker":"Aaron Moncur","startTime":143.05,"endTime":150.16,"body":"listeners your story? Where did"},{"speaker":"Aaron Moncur","startTime":143.05,"endTime":150.16,"body":"you start and how how Menlo"},{"speaker":"Aaron Moncur","startTime":150.16,"endTime":151.48,"body":"innovations came to be?"},{"speaker":"Rich Sheridan","startTime":152.35,"endTime":155.71,"body":"Yeah, and Aaron,"},{"speaker":"Rich Sheridan","startTime":152.35,"endTime":155.71,"body":"I know a lot of your audience"},{"speaker":"Rich Sheridan","startTime":155.74,"endTime":159.07,"body":"are in the technical field,"},{"speaker":"Rich Sheridan","startTime":155.74,"endTime":159.07,"body":"engineering field, and so on. So"},{"speaker":"Rich Sheridan","startTime":159.07,"endTime":162.82,"body":"I can relate to that. I started"},{"speaker":"Rich Sheridan","startTime":159.07,"endTime":162.82,"body":"out like, in soccer, I was a"},{"speaker":"Rich Sheridan","startTime":162.82,"endTime":166.78,"body":"programmer. You know, some"},{"speaker":"Rich Sheridan","startTime":162.82,"endTime":166.78,"body":"referred to us in some realm of"},{"speaker":"Rich Sheridan","startTime":166.78,"endTime":170.98,"body":"software engineering, software"},{"speaker":"Rich Sheridan","startTime":166.78,"endTime":170.98,"body":"engineers. Sometimes that's a"},{"speaker":"Rich Sheridan","startTime":170.98,"endTime":174.61,"body":"stretch of the term engineer,"},{"speaker":"Rich Sheridan","startTime":170.98,"endTime":174.61,"body":"given our traditional methods"},{"speaker":"Rich Sheridan","startTime":174.61,"endTime":178.12,"body":"aren't as solid as many other"},{"speaker":"Rich Sheridan","startTime":174.61,"endTime":178.12,"body":"engineering methods. But I'm"},{"speaker":"Rich Sheridan","startTime":178.12,"endTime":181.48,"body":"certainly on a mission to change"},{"speaker":"Rich Sheridan","startTime":178.12,"endTime":181.48,"body":"that myself and inside of our"},{"speaker":"Rich Sheridan","startTime":181.48,"endTime":185.62,"body":"industry, but I started out"},{"speaker":"Rich Sheridan","startTime":181.48,"endTime":185.62,"body":"typing code. And you know what"},{"speaker":"Rich Sheridan","startTime":185.62,"endTime":191.35,"body":"fun is right now, just about"},{"speaker":"Rich Sheridan","startTime":185.62,"endTime":191.35,"body":"this very day. 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And I'll"},{"speaker":"Rich Sheridan","startTime":206.71,"endTime":209.89,"body":"be honest, I was hooked. I knew"},{"speaker":"Rich Sheridan","startTime":209.89,"endTime":214.27,"body":"what I wanted to do the rest of"},{"speaker":"Rich Sheridan","startTime":209.89,"endTime":214.27,"body":"my days. I'm 63 now, I was 13"},{"speaker":"Rich Sheridan","startTime":214.3,"endTime":218.17,"body":"then, and I'm still in the same"},{"speaker":"Rich Sheridan","startTime":214.3,"endTime":218.17,"body":"profession. So I think I chose"},{"speaker":"Rich Sheridan","startTime":218.17,"endTime":219.37,"body":"pretty darn well."},{"speaker":"Aaron Moncur","startTime":219.43,"endTime":220.3,"body":"Yeah."},{"speaker":"Rich Sheridan","startTime":220.57,"endTime":223.6,"body":"But in the midst"},{"speaker":"Rich Sheridan","startTime":220.57,"endTime":223.6,"body":"of a lovely engineering career"},{"speaker":"Rich Sheridan","startTime":223.6,"endTime":226.9,"body":"rise when I went from programmer"},{"speaker":"Rich Sheridan","startTime":223.6,"endTime":226.9,"body":"one to career to Vice President"},{"speaker":"Rich Sheridan","startTime":226.9,"endTime":230.89,"body":"of R\u0026D at the other end, I was"},{"speaker":"Rich Sheridan","startTime":226.9,"endTime":230.89,"body":"falling out of love with the"},{"speaker":"Rich Sheridan","startTime":230.89,"endTime":234.52,"body":"profession I thought would carry"},{"speaker":"Rich Sheridan","startTime":230.89,"endTime":234.52,"body":"me for a lifetime, probably. I'm"},{"speaker":"Rich Sheridan","startTime":234.52,"endTime":237.43,"body":"going to just get some of your"},{"speaker":"Rich Sheridan","startTime":234.52,"endTime":237.43,"body":"listeners, I will find"},{"speaker":"Rich Sheridan","startTime":237.43,"endTime":240.1,"body":"themselves from time to time or"},{"speaker":"Rich Sheridan","startTime":237.43,"endTime":240.1,"body":"maybe for a long time, like I"},{"speaker":"Rich Sheridan","startTime":240.1,"endTime":244.48,"body":"was in their personal trough of"},{"speaker":"Rich Sheridan","startTime":240.1,"endTime":244.48,"body":"disillusionment, because things"},{"speaker":"Rich Sheridan","startTime":244.48,"endTime":247.6,"body":"aren't going as well as they"},{"speaker":"Rich Sheridan","startTime":244.48,"endTime":247.6,"body":"wanted them to. And that's what"},{"speaker":"Rich Sheridan","startTime":247.6,"endTime":251.11,"body":"was happening for me. I saw"},{"speaker":"Rich Sheridan","startTime":247.6,"endTime":251.11,"body":"problems I saw trouble I was"},{"speaker":"Rich Sheridan","startTime":251.38,"endTime":255.49,"body":"firefighting. Every day, I was"},{"speaker":"Rich Sheridan","startTime":251.38,"endTime":255.49,"body":"answering difficult phone calls"},{"speaker":"Rich Sheridan","startTime":255.49,"endTime":258.85,"body":"from angry customers because the"},{"speaker":"Rich Sheridan","startTime":255.49,"endTime":258.85,"body":"software we design wasn't"},{"speaker":"Rich Sheridan","startTime":258.85,"endTime":261.55,"body":"working for them or it wasn't"},{"speaker":"Rich Sheridan","startTime":258.85,"endTime":261.55,"body":"working at all and, you know,"},{"speaker":"Rich Sheridan","startTime":261.55,"endTime":265.54,"body":"just long nights, lots of time"},{"speaker":"Rich Sheridan","startTime":261.55,"endTime":265.54,"body":"away from family just trying to"},{"speaker":"Rich Sheridan","startTime":265.54,"endTime":270.28,"body":"fix problems that we had created"},{"speaker":"Rich Sheridan","startTime":265.54,"endTime":270.28,"body":"in the past. And I was consumed"},{"speaker":"Rich Sheridan","startTime":270.34,"endTime":274.69,"body":"by a thought. I was consumed by"},{"speaker":"Rich Sheridan","startTime":270.34,"endTime":274.69,"body":"a thought perhaps the same"},{"speaker":"Rich Sheridan","startTime":274.69,"endTime":278.41,"body":"reason people come and listen to"},{"speaker":"Rich Sheridan","startTime":274.69,"endTime":278.41,"body":"your podcast. I thought things"},{"speaker":"Rich Sheridan","startTime":278.41,"endTime":283.21,"body":"could be better, way better. And"},{"speaker":"Rich Sheridan","startTime":278.41,"endTime":283.21,"body":"I was determined to find it. In"},{"speaker":"Rich Sheridan","startTime":283.21,"endTime":286.03,"body":"my journey out led me to authors"},{"speaker":"Rich Sheridan","startTime":283.21,"endTime":286.03,"body":"and books. That's why I love"},{"speaker":"Rich Sheridan","startTime":286.03,"endTime":289.21,"body":"being an author because I know"},{"speaker":"Rich Sheridan","startTime":286.03,"endTime":289.21,"body":"books can inspire clearly."},{"speaker":"Rich Sheridan","startTime":289.36,"endTime":293.17,"body":"That's why we're talking because"},{"speaker":"Rich Sheridan","startTime":289.36,"endTime":293.17,"body":"my book inspired you, and I love"},{"speaker":"Rich Sheridan","startTime":293.17,"endTime":295.96,"body":"that. But what I wanted more"},{"speaker":"Rich Sheridan","startTime":293.17,"endTime":295.96,"body":"than anything else from an"},{"speaker":"Rich Sheridan","startTime":295.96,"endTime":301.96,"body":"engineer's heart was what I"},{"speaker":"Rich Sheridan","startTime":295.96,"endTime":301.96,"body":"believe is the only thing that"},{"speaker":"Rich Sheridan","startTime":301.96,"endTime":305.08,"body":"thrills an engineer in their"},{"speaker":"Rich Sheridan","startTime":301.96,"endTime":305.08,"body":"work, and that is to see their"},{"speaker":"Rich Sheridan","startTime":305.08,"endTime":309.1,"body":"work get out into the world, and"},{"speaker":"Rich Sheridan","startTime":305.08,"endTime":309.1,"body":"delight the people it's intended"},{"speaker":"Rich Sheridan","startTime":309.1,"endTime":314.2,"body":"to serve. There is no everything"},{"speaker":"Rich Sheridan","startTime":309.1,"endTime":314.2,"body":"else in engineering world is a"},{"speaker":"Rich Sheridan","startTime":314.2,"endTime":317.47,"body":"compromise. If we don't get to"},{"speaker":"Rich Sheridan","startTime":314.2,"endTime":317.47,"body":"do that, we have to find"},{"speaker":"Rich Sheridan","startTime":317.47,"endTime":320.89,"body":"something else to give us joy,"},{"speaker":"Rich Sheridan","startTime":317.47,"endTime":320.89,"body":"whether it's a paycheck, or a"},{"speaker":"Rich Sheridan","startTime":320.89,"endTime":325.45,"body":"title, or where's my office, or"},{"speaker":"Rich Sheridan","startTime":320.89,"endTime":325.45,"body":"how fast is my computer or"},{"speaker":"Rich Sheridan","startTime":325.69,"endTime":330.55,"body":"anything like that. 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I"},{"speaker":"Rich Sheridan","startTime":348.64,"endTime":352.36,"body":"just helped my daughter and her"},{"speaker":"Rich Sheridan","startTime":352.36,"endTime":355.24,"body":"husband do this nice little"},{"speaker":"Rich Sheridan","startTime":352.36,"endTime":355.24,"body":"shiplap wall in their house, and"},{"speaker":"Rich Sheridan","startTime":355.24,"endTime":357.91,"body":"they were so delighted when they"},{"speaker":"Rich Sheridan","startTime":355.24,"endTime":357.91,"body":"were done. I'm like, I did this"},{"speaker":"Rich Sheridan","startTime":357.91,"endTime":363.49,"body":"with my hands. This is a big"},{"speaker":"Rich Sheridan","startTime":357.91,"endTime":363.49,"body":"deal. And so Menlo Innovations,"},{"speaker":"Rich Sheridan","startTime":364.18,"endTime":367.66,"body":"the company I founded, now 20"},{"speaker":"Rich Sheridan","startTime":364.18,"endTime":367.66,"body":"years ago, we just passed her"},{"speaker":"Rich Sheridan","startTime":367.69,"endTime":372.82,"body":"20th birthday in June, was built"},{"speaker":"Rich Sheridan","startTime":367.69,"endTime":372.82,"body":"to end human suffering in the"},{"speaker":"Rich Sheridan","startTime":372.82,"endTime":375.88,"body":"world that's related to"},{"speaker":"Rich Sheridan","startTime":372.82,"endTime":375.88,"body":"technology. 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This is not a theoretical"},{"speaker":"Rich Sheridan","startTime":391.72,"endTime":394.48,"body":"discussion, you and I are going"},{"speaker":"Rich Sheridan","startTime":394.48,"endTime":399.31,"body":"to these are very practical"},{"speaker":"Rich Sheridan","startTime":394.48,"endTime":399.31,"body":"techniques we use to get to that"},{"speaker":"Rich Sheridan","startTime":399.31,"endTime":401.44,"body":"kind of joy here every single"},{"speaker":"Rich Sheridan","startTime":399.31,"endTime":401.44,"body":"day."},{"speaker":"Aaron Moncur","startTime":401.0,"endTime":404.87,"body":"Well, I can see"},{"speaker":"Aaron Moncur","startTime":401.0,"endTime":404.87,"body":"why you hold the title chief"},{"speaker":"Aaron Moncur","startTime":404.87,"endTime":408.17,"body":"storyteller because I just get"},{"speaker":"Aaron Moncur","startTime":404.87,"endTime":408.17,"body":"chills listening to your pitch."},{"speaker":"Aaron Moncur","startTime":408.17,"endTime":414.59,"body":"That was, that was wonderful."},{"speaker":"Aaron Moncur","startTime":408.17,"endTime":414.59,"body":"Maybe a good segue is if I was,"},{"speaker":"Aaron Moncur","startTime":414.65,"endTime":418.58,"body":"if I were a visitor at Menlo"},{"speaker":"Aaron Moncur","startTime":414.65,"endTime":418.58,"body":"innovations, I know things are a"},{"speaker":"Aaron Moncur","startTime":418.58,"endTime":421.85,"body":"little bit different now with"},{"speaker":"Aaron Moncur","startTime":418.58,"endTime":421.85,"body":"COVID. 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And I think their"},{"speaker":"Rich Sheridan","startTime":476.07,"endTime":481.74,"body":"reaction isn't to what they're"},{"speaker":"Rich Sheridan","startTime":481.74,"endTime":485.37,"body":"seeing as much as what they're"},{"speaker":"Rich Sheridan","startTime":481.74,"endTime":485.37,"body":"feeling because they can"},{"speaker":"Rich Sheridan","startTime":485.4,"endTime":491.76,"body":"actually feel the human energy"},{"speaker":"Rich Sheridan","startTime":485.4,"endTime":491.76,"body":"in the room. Now what they see,"},{"speaker":"Rich Sheridan","startTime":492.24,"endTime":495.87,"body":"and what they don't see or"},{"speaker":"Rich Sheridan","startTime":492.24,"endTime":495.87,"body":"important, what they don't see"},{"speaker":"Rich Sheridan","startTime":495.9,"endTime":501.18,"body":"our walls and offices and cubes"},{"speaker":"Rich Sheridan","startTime":495.9,"endTime":501.18,"body":"and doors. What they see is one"},{"speaker":"Rich Sheridan","startTime":501.18,"endTime":504.33,"body":"big open room. Yes, one of those"},{"speaker":"Rich Sheridan","startTime":501.18,"endTime":504.33,"body":"open office environments that"},{"speaker":"Rich Sheridan","startTime":504.33,"endTime":508.23,"body":"are often vilified most"},{"speaker":"Rich Sheridan","startTime":504.33,"endTime":508.23,"body":"magazines. And then they see how"},{"speaker":"Rich Sheridan","startTime":508.23,"endTime":511.38,"body":"the people are organized."},{"speaker":"Rich Sheridan","startTime":508.23,"endTime":511.38,"body":"Sitting two people to one"},{"speaker":"Rich Sheridan","startTime":511.38,"endTime":516.72,"body":"computer talking to each other"},{"speaker":"Rich Sheridan","startTime":511.38,"endTime":516.72,"body":"all day long. The tables are"},{"speaker":"Rich Sheridan","startTime":516.72,"endTime":520.2,"body":"pushed together, they the team"},{"speaker":"Rich Sheridan","startTime":516.72,"endTime":520.2,"body":"has full control over the space."},{"speaker":"Rich Sheridan","startTime":520.47,"endTime":523.2,"body":"And they choose to push the"},{"speaker":"Rich Sheridan","startTime":520.47,"endTime":523.2,"body":"tables, these little five foot"},{"speaker":"Rich Sheridan","startTime":523.2,"endTime":525.81,"body":"tables front to front side"},{"speaker":"Rich Sheridan","startTime":523.2,"endTime":525.81,"body":"beside lightweight aluminum"},{"speaker":"Rich Sheridan","startTime":525.81,"endTime":529.38,"body":"table teams in full charge of"},{"speaker":"Rich Sheridan","startTime":525.81,"endTime":529.38,"body":"exactly how the tables are laid"},{"speaker":"Rich Sheridan","startTime":529.38,"endTime":532.62,"body":"out. And they choose to push"},{"speaker":"Rich Sheridan","startTime":529.38,"endTime":532.62,"body":"them together. So not only are"},{"speaker":"Rich Sheridan","startTime":532.62,"endTime":535.44,"body":"they working shoulder to"},{"speaker":"Rich Sheridan","startTime":532.62,"endTime":535.44,"body":"shoulder in pairs and computers,"},{"speaker":"Rich Sheridan","startTime":535.68,"endTime":538.44,"body":"but the pair's themselves are"},{"speaker":"Rich Sheridan","startTime":535.68,"endTime":538.44,"body":"working shoulder to shoulder"},{"speaker":"Rich Sheridan","startTime":538.44,"endTime":541.29,"body":"around a group of tables. And"},{"speaker":"Rich Sheridan","startTime":538.44,"endTime":541.29,"body":"they're in conversation. There's"},{"speaker":"Rich Sheridan","startTime":541.29,"endTime":547.02,"body":"no headphones. There's no year."},{"speaker":"Rich Sheridan","startTime":541.29,"endTime":547.02,"body":"There's, it is a noisy"},{"speaker":"Rich Sheridan","startTime":547.02,"endTime":549.57,"body":"environment, which is where that"},{"speaker":"Rich Sheridan","startTime":547.02,"endTime":549.57,"body":"human energy comes from. But"},{"speaker":"Rich Sheridan","startTime":549.57,"endTime":552.96,"body":"it's not the noise of chit"},{"speaker":"Rich Sheridan","startTime":549.57,"endTime":552.96,"body":"chatting, actually the noise of"},{"speaker":"Rich Sheridan","startTime":552.96,"endTime":553.41,"body":"work."},{"speaker":"Aaron Moncur","startTime":598.8800000000001,"endTime":602.9300000000001,"body":"But you mentioned"},{"speaker":"Aaron Moncur","startTime":598.8800000000001,"endTime":602.9300000000001,"body":"the mission that Menlo has,"},{"speaker":"Aaron Moncur","startTime":602.9300000000001,"endTime":607.1600000000001,"body":"which is to end human suffering"},{"speaker":"Aaron Moncur","startTime":602.9300000000001,"endTime":607.1600000000001,"body":"in the world as it relates to"},{"speaker":"Aaron Moncur","startTime":607.1600000000001,"endTime":612.44,"body":"technology, which I just love so"},{"speaker":"Aaron Moncur","startTime":607.1600000000001,"endTime":612.44,"body":"much. And I recently read Simon"},{"speaker":"Aaron Moncur","startTime":612.44,"endTime":615.8900000000001,"body":"Sinek's book, The Infinite Game,"},{"speaker":"Aaron Moncur","startTime":612.44,"endTime":615.8900000000001,"body":"and he talks about this, this"},{"speaker":"Aaron Moncur","startTime":615.8900000000001,"endTime":620.3299999999999,"body":"idea of a 'just cause,' which I"},{"speaker":"Aaron Moncur","startTime":615.8900000000001,"endTime":620.3299999999999,"body":"think your mission very much"},{"speaker":"Aaron Moncur","startTime":620.3299999999999,"endTime":623.3599999999999,"body":"qualifies as to end human"},{"speaker":"Aaron Moncur","startTime":620.3299999999999,"endTime":623.3599999999999,"body":"suffering as it relates to"},{"speaker":"Aaron Moncur","startTime":623.3599999999999,"endTime":629.06,"body":"technology. I recently came up"},{"speaker":"Aaron Moncur","startTime":623.3599999999999,"endTime":629.06,"body":"with with my own mission"},{"speaker":"Aaron Moncur","startTime":629.06,"endTime":632.1500000000001,"body":"statement I've been, I've been"},{"speaker":"Aaron Moncur","startTime":629.06,"endTime":632.1500000000001,"body":"thinking about the messaging at"},{"speaker":"Aaron Moncur","startTime":632.1500000000001,"endTime":635.6600000000001,"body":"Pipeline for years, and I"},{"speaker":"Aaron Moncur","startTime":632.1500000000001,"endTime":635.6600000000001,"body":"bounced back and forth and back"},{"speaker":"Aaron Moncur","startTime":635.6600000000001,"endTime":639.44,"body":"and forth. But really it was"},{"speaker":"Aaron Moncur","startTime":635.6600000000001,"endTime":639.44,"body":"those two things, Simon Sinek's"},{"speaker":"Aaron Moncur","startTime":639.47,"endTime":644.72,"body":"book and reading Menlo's mission"},{"speaker":"Aaron Moncur","startTime":639.47,"endTime":644.72,"body":"that helped me finally landed on"},{"speaker":"Aaron Moncur","startTime":644.72,"endTime":648.5899999999999,"body":"what, what I think is the right"},{"speaker":"Aaron Moncur","startTime":644.72,"endTime":648.5899999999999,"body":"mission statement for us which,"},{"speaker":"Aaron Moncur","startTime":648.74,"endTime":655.01,"body":"which is to develop equipment"},{"speaker":"Aaron Moncur","startTime":648.74,"endTime":655.01,"body":"that R\u0026D and manufacturing teams"},{"speaker":"Aaron Moncur","startTime":655.04,"endTime":659.48,"body":"love to use. Because I've had so"},{"speaker":"Aaron Moncur","startTime":655.04,"endTime":659.48,"body":"many interactions with these"},{"speaker":"Aaron Moncur","startTime":659.48,"endTime":663.9200000000001,"body":"teams, using equipment that is"},{"speaker":"Aaron Moncur","startTime":659.48,"endTime":663.9200000000001,"body":"just hard to use. And these poor"},{"speaker":"Aaron Moncur","startTime":663.9200000000001,"endTime":666.8299999999999,"body":"operators are spending more time"},{"speaker":"Aaron Moncur","startTime":663.9200000000001,"endTime":666.8299999999999,"body":"trying to make the equipment"},{"speaker":"Aaron Moncur","startTime":666.8299999999999,"endTime":670.55,"body":"work and getting their job done."},{"speaker":"Aaron Moncur","startTime":666.8299999999999,"endTime":670.55,"body":"Anyway, I was wondering if you"},{"speaker":"Aaron Moncur","startTime":670.55,"endTime":674.45,"body":"could talk a little bit about"},{"speaker":"Aaron Moncur","startTime":670.55,"endTime":674.45,"body":"how you came up with this, this"},{"speaker":"Aaron Moncur","startTime":674.45,"endTime":675.3800000000001,"body":"mission statement?"},{"speaker":"Rich Sheridan","startTime":676.55,"endTime":681.2,"body":"Well, fun for me,"},{"speaker":"Rich Sheridan","startTime":676.55,"endTime":681.2,"body":"I have three daughters. They're"},{"speaker":"Rich Sheridan","startTime":681.2,"endTime":685.73,"body":"all adults now in their own work"},{"speaker":"Rich Sheridan","startTime":681.2,"endTime":685.73,"body":"lives and so on. And I was one"},{"speaker":"Rich Sheridan","startTime":685.73,"endTime":690.5,"body":"time having a discussion with my"},{"speaker":"Rich Sheridan","startTime":685.73,"endTime":690.5,"body":"middle daughter, who also went"},{"speaker":"Rich Sheridan","startTime":690.5,"endTime":693.71,"body":"down a technical path and got a"},{"speaker":"Rich Sheridan","startTime":690.5,"endTime":693.71,"body":"master's degree in data science."},{"speaker":"Rich Sheridan","startTime":693.71,"endTime":697.8499999999999,"body":"And she's like, 'Dad, I want"},{"speaker":"Rich Sheridan","startTime":693.71,"endTime":697.8499999999999,"body":"what you have in your career. I"},{"speaker":"Rich Sheridan","startTime":697.8499999999999,"endTime":700.3699999999999,"body":"want the joy you're"},{"speaker":"Rich Sheridan","startTime":697.8499999999999,"endTime":700.3699999999999,"body":"experiencing,' and I smiled, I"},{"speaker":"Rich Sheridan","startTime":700.3699999999999,"endTime":705.44,"body":"said, 'Well, learn, you got to"},{"speaker":"Rich Sheridan","startTime":700.3699999999999,"endTime":705.44,"body":"understand, my joy was born out"},{"speaker":"Rich Sheridan","startTime":705.44,"endTime":710.9300000000001,"body":"of 15 years of utter pain. So"},{"speaker":"Rich Sheridan","startTime":705.44,"endTime":710.9300000000001,"body":"didn't come overnight. It wasn't"},{"speaker":"Rich Sheridan","startTime":710.9300000000001,"endTime":713.78,"body":"like I woke up one day and say,"},{"speaker":"Rich Sheridan","startTime":710.9300000000001,"endTime":713.78,"body":"\"Oh, I got this great new"},{"speaker":"Rich Sheridan","startTime":713.8399999999999,"endTime":717.4100000000001,"body":"working, I'm gonna go work this"},{"speaker":"Rich Sheridan","startTime":713.8399999999999,"endTime":717.4100000000001,"body":"way.\" No, this was my own"},{"speaker":"Rich Sheridan","startTime":717.4100000000001,"endTime":721.73,"body":"personal pain.' Right? What was"},{"speaker":"Rich Sheridan","startTime":717.4100000000001,"endTime":721.73,"body":"I seeing in my life, in my"},{"speaker":"Rich Sheridan","startTime":721.73,"endTime":727.49,"body":"career? So anybody who knows"},{"speaker":"Rich Sheridan","startTime":721.73,"endTime":727.49,"body":"software and quite frankly, most"},{"speaker":"Rich Sheridan","startTime":727.49,"endTime":730.8199999999999,"body":"other engineering professions,"},{"speaker":"Rich Sheridan","startTime":727.49,"endTime":730.8199999999999,"body":"know, we often live in chaos."},{"speaker":"Rich Sheridan","startTime":731.6600000000001,"endTime":735.0799999999999,"body":"Right? Things go bump in the"},{"speaker":"Rich Sheridan","startTime":731.6600000000001,"endTime":735.0799999999999,"body":"night, you you, you're being"},{"speaker":"Rich Sheridan","startTime":735.0799999999999,"endTime":737.8399999999999,"body":"pushed, you're working, you're"},{"speaker":"Rich Sheridan","startTime":735.0799999999999,"endTime":737.8399999999999,"body":"tired, you're working overtime,"},{"speaker":"Rich Sheridan","startTime":737.8399999999999,"endTime":741.23,"body":"you're trying to get something"},{"speaker":"Rich Sheridan","startTime":737.8399999999999,"endTime":741.23,"body":"done. And somebody's pushing you"},{"speaker":"Rich Sheridan","startTime":741.23,"endTime":744.5899999999999,"body":"beyond your limits, and you get"},{"speaker":"Rich Sheridan","startTime":741.23,"endTime":744.5899999999999,"body":"it out the door, and it breaks"},{"speaker":"Rich Sheridan","startTime":744.5899999999999,"endTime":747.6500000000001,"body":"the second it gets out there."},{"speaker":"Rich Sheridan","startTime":744.5899999999999,"endTime":747.6500000000001,"body":"And people hate it, because they"},{"speaker":"Rich Sheridan","startTime":747.6500000000001,"endTime":751.8499999999999,"body":"don't understand how to use it."},{"speaker":"Rich Sheridan","startTime":747.6500000000001,"endTime":751.8499999999999,"body":"And that was my life, you know,"},{"speaker":"Rich Sheridan","startTime":752.06,"endTime":757.46,"body":"running from emergency to fired,"},{"speaker":"Rich Sheridan","startTime":752.06,"endTime":757.46,"body":"like, difficult phone calls to"},{"speaker":"Rich Sheridan","startTime":757.49,"endTime":760.79,"body":"meetings inside the company"},{"speaker":"Rich Sheridan","startTime":757.49,"endTime":760.79,"body":"about blown budgets and missed"},{"speaker":"Rich Sheridan","startTime":760.79,"endTime":764.27,"body":"deadlines, and, and all this"},{"speaker":"Rich Sheridan","startTime":760.79,"endTime":764.27,"body":"kind of stuff. And I'm like,"},{"speaker":"Rich Sheridan","startTime":765.1099999999999,"endTime":767.96,"body":"'Damn, there's just got to be a"},{"speaker":"Rich Sheridan","startTime":765.1099999999999,"endTime":767.96,"body":"better way.' And what I saw was"},{"speaker":"Rich Sheridan","startTime":767.99,"endTime":774.98,"body":"three kinds of suffering in this"},{"speaker":"Rich Sheridan","startTime":767.99,"endTime":774.98,"body":"in this world, in my world. One"},{"speaker":"Rich Sheridan","startTime":774.98,"endTime":777.71,"body":"was for the people who pay for"},{"speaker":"Rich Sheridan","startTime":774.98,"endTime":777.71,"body":"soccer to be built, who are"},{"speaker":"Rich Sheridan","startTime":777.71,"endTime":781.01,"body":"often greatly disappointed in"},{"speaker":"Rich Sheridan","startTime":777.71,"endTime":781.01,"body":"the results. So even though they"},{"speaker":"Rich Sheridan","startTime":781.19,"endTime":784.19,"body":"sometimes they spend hundreds of"},{"speaker":"Rich Sheridan","startTime":781.19,"endTime":784.19,"body":"millions of dollars, and the"},{"speaker":"Rich Sheridan","startTime":784.19,"endTime":788.75,"body":"projects have nothing to show"},{"speaker":"Rich Sheridan","startTime":784.19,"endTime":788.75,"body":"for it. And the second is to the"},{"speaker":"Rich Sheridan","startTime":788.75,"endTime":792.56,"body":"people who use it, those poor"},{"speaker":"Rich Sheridan","startTime":788.75,"endTime":792.56,"body":"end users who my industry has"},{"speaker":"Rich Sheridan","startTime":792.56,"endTime":795.44,"body":"learned to call 'stupid users.'"},{"speaker":"Rich Sheridan","startTime":792.56,"endTime":795.44,"body":"And then we write dummies books"},{"speaker":"Rich Sheridan","startTime":795.44,"endTime":798.8,"body":"for those poor people. Like what"},{"speaker":"Rich Sheridan","startTime":795.44,"endTime":798.8,"body":"other industry can get away with"},{"speaker":"Rich Sheridan","startTime":798.8,"endTime":801.1700000000001,"body":"going to people they serve"},{"speaker":"Rich Sheridan","startTime":798.8,"endTime":801.1700000000001,"body":"stupid, and they're right"},{"speaker":"Rich Sheridan","startTime":801.1700000000001,"endTime":804.3800000000001,"body":"dummies look for them. And then"},{"speaker":"Rich Sheridan","startTime":801.1700000000001,"endTime":804.3800000000001,"body":"we get them to self effacing"},{"speaker":"Rich Sheridan","startTime":804.3800000000001,"endTime":807.1700000000001,"body":"say, 'Oh, you know me, I'm just"},{"speaker":"Rich Sheridan","startTime":804.3800000000001,"endTime":807.1700000000001,"body":"a stupid user.' And what we"},{"speaker":"Rich Sheridan","startTime":807.2,"endTime":809.3599999999999,"body":"supposed to stand there, go,"},{"speaker":"Rich Sheridan","startTime":807.2,"endTime":809.3599999999999,"body":"'Good, we got you right where we"},{"speaker":"Rich Sheridan","startTime":809.3599999999999,"endTime":812.6600000000001,"body":"want you.' No, what if we"},{"speaker":"Rich Sheridan","startTime":809.3599999999999,"endTime":812.6600000000001,"body":"honored the people we intended"},{"speaker":"Rich Sheridan","startTime":812.6600000000001,"endTime":816.05,"body":"to serve and delight them with"},{"speaker":"Rich Sheridan","startTime":812.6600000000001,"endTime":816.05,"body":"their users experience without"},{"speaker":"Rich Sheridan","startTime":816.05,"endTime":819.3199999999999,"body":"making them think like me?"},{"speaker":"Rich Sheridan","startTime":816.05,"endTime":819.3199999999999,"body":"Because that's the problem, is"},{"speaker":"Rich Sheridan","startTime":819.3199999999999,"endTime":822.8299999999999,"body":"that most software engineers"},{"speaker":"Rich Sheridan","startTime":819.3199999999999,"endTime":822.8299999999999,"body":"write code and they don't"},{"speaker":"Rich Sheridan","startTime":822.8299999999999,"endTime":824.9000000000001,"body":"understand why nobody owns it,"},{"speaker":"Rich Sheridan","startTime":822.8299999999999,"endTime":824.9000000000001,"body":"use it, because they're like all"},{"speaker":"Rich Sheridan","startTime":824.9300000000001,"endTime":827.6600000000001,"body":"makes sense to me, it's like,"},{"speaker":"Rich Sheridan","startTime":824.9300000000001,"endTime":827.6600000000001,"body":"great, but you don't do the kind"},{"speaker":"Rich Sheridan","startTime":827.6600000000001,"endTime":829.94,"body":"of work they do. You don't think"},{"speaker":"Rich Sheridan","startTime":827.6600000000001,"endTime":829.94,"body":"like they do. They don't think"},{"speaker":"Rich Sheridan","startTime":829.94,"endTime":832.94,"body":"like you do. Why, why should we"},{"speaker":"Rich Sheridan","startTime":829.94,"endTime":832.94,"body":"make them think like the"},{"speaker":"Rich Sheridan","startTime":832.94,"endTime":836.0,"body":"computer? Why don't we make the"},{"speaker":"Rich Sheridan","startTime":832.94,"endTime":836.0,"body":"computer think like that? So"},{"speaker":"Rich Sheridan","startTime":836.0,"endTime":840.1700000000001,"body":"that was a big piece. And the"},{"speaker":"Rich Sheridan","startTime":836.0,"endTime":840.1700000000001,"body":"third piece for me was the"},{"speaker":"Rich Sheridan","startTime":840.1700000000001,"endTime":845.8699999999999,"body":"people who do the work. W."},{"speaker":"Rich Sheridan","startTime":840.1700000000001,"endTime":845.8699999999999,"body":"Edwards Deming said it best he"},{"speaker":"Rich Sheridan","startTime":845.8699999999999,"endTime":852.5899999999999,"body":"says, 'All anyone wants is a"},{"speaker":"Rich Sheridan","startTime":845.8699999999999,"endTime":852.5899999999999,"body":"chance to work with pride.' And"},{"speaker":"Rich Sheridan","startTime":852.5899999999999,"endTime":856.6099999999999,"body":"that's what I wanted. I wanted"},{"speaker":"Rich Sheridan","startTime":852.5899999999999,"endTime":856.6099999999999,"body":"that for me. And I wanted it for"},{"speaker":"Rich Sheridan","startTime":856.6099999999999,"endTime":860.5699999999999,"body":"them. I wanted it for the people"},{"speaker":"Rich Sheridan","startTime":856.6099999999999,"endTime":860.5699999999999,"body":"who work for me. Because if you,"},{"speaker":"Rich Sheridan","startTime":860.8399999999999,"endTime":863.1500000000001,"body":"and I will tell you, there are"},{"speaker":"Rich Sheridan","startTime":860.8399999999999,"endTime":863.1500000000001,"body":"many people in the software"},{"speaker":"Rich Sheridan","startTime":863.1500000000001,"endTime":867.1099999999999,"body":"engineering profession, who have"},{"speaker":"Rich Sheridan","startTime":863.1500000000001,"endTime":867.1099999999999,"body":"worked for years on a project."},{"speaker":"Rich Sheridan","startTime":867.9200000000001,"endTime":871.7,"body":"And then something goes wrong, a"},{"speaker":"Rich Sheridan","startTime":867.9200000000001,"endTime":871.7,"body":"budget gets blown, a deadline"},{"speaker":"Rich Sheridan","startTime":871.7,"endTime":876.0799999999999,"body":"gets missed. And some boss comes"},{"speaker":"Rich Sheridan","startTime":871.7,"endTime":876.0799999999999,"body":"in says, 'Hey, guys, by the way,"},{"speaker":"Rich Sheridan","startTime":876.5,"endTime":879.23,"body":"the project you've been working"},{"speaker":"Rich Sheridan","startTime":876.5,"endTime":879.23,"body":"on for the last five years, it's"},{"speaker":"Rich Sheridan","startTime":879.23,"endTime":884.81,"body":"canceled.' And, and I'll"},{"speaker":"Rich Sheridan","startTime":879.23,"endTime":884.81,"body":"guarantee you most people in our"},{"speaker":"Rich Sheridan","startTime":884.81,"endTime":889.94,"body":"profession, busted their butts"},{"speaker":"Rich Sheridan","startTime":884.81,"endTime":889.94,"body":"for with overtime and weekends"},{"speaker":"Rich Sheridan","startTime":889.94,"endTime":893.72,"body":"to try and hit this crazy"},{"speaker":"Rich Sheridan","startTime":889.94,"endTime":893.72,"body":"deadline. And then the boss"},{"speaker":"Rich Sheridan","startTime":893.72,"endTime":898.04,"body":"comes in cancels it? In, in"},{"speaker":"Rich Sheridan","startTime":893.72,"endTime":898.04,"body":"somebody's minds, 'Well, you've"},{"speaker":"Rich Sheridan","startTime":898.04,"endTime":901.79,"body":"got still got a job, you still"},{"speaker":"Rich Sheridan","startTime":898.04,"endTime":901.79,"body":"got a peach.' No, no, that's"},{"speaker":"Rich Sheridan","startTime":901.94,"endTime":906.05,"body":"what this is about. Think how"},{"speaker":"Rich Sheridan","startTime":901.94,"endTime":906.05,"body":"dispiriting and demoralize the"},{"speaker":"Rich Sheridan","startTime":906.05,"endTime":909.29,"body":"team is that has their project"},{"speaker":"Rich Sheridan","startTime":906.05,"endTime":909.29,"body":"canceled like that? How many"},{"speaker":"Rich Sheridan","startTime":909.29,"endTime":912.1700000000001,"body":"times can you go through that"},{"speaker":"Rich Sheridan","startTime":909.29,"endTime":912.1700000000001,"body":"and your career and I saw it all"},{"speaker":"Rich Sheridan","startTime":912.1700000000001,"endTime":916.04,"body":"the time. And so those kinds of"},{"speaker":"Rich Sheridan","startTime":912.1700000000001,"endTime":916.04,"body":"sufferings are the people who"},{"speaker":"Rich Sheridan","startTime":916.04,"endTime":918.9200000000001,"body":"paid for the work for the people"},{"speaker":"Rich Sheridan","startTime":916.04,"endTime":918.9200000000001,"body":"who will one day use the work"},{"speaker":"Rich Sheridan","startTime":918.9200000000001,"endTime":921.6800000000001,"body":"and for the people who do the"},{"speaker":"Rich Sheridan","startTime":918.9200000000001,"endTime":921.6800000000001,"body":"work. That's where I wanted to"},{"speaker":"Rich Sheridan","startTime":921.6800000000001,"endTime":922.46,"body":"end the suffering."},{"speaker":"Aaron Moncur","startTime":923.289,"endTime":928.9290000000001,"body":"That's fantastic."},{"speaker":"Aaron Moncur","startTime":923.289,"endTime":928.9290000000001,"body":"This idea of joy is a central"},{"speaker":"Aaron Moncur","startTime":928.9290000000001,"endTime":932.3489999999999,"body":"focus of your books and of the"},{"speaker":"Aaron Moncur","startTime":928.9290000000001,"endTime":932.3489999999999,"body":"way that that you've built"},{"speaker":"Aaron Moncur","startTime":932.3489999999999,"endTime":936.8789999999999,"body":"Menlo, can you share a little"},{"speaker":"Aaron Moncur","startTime":932.3489999999999,"endTime":936.8789999999999,"body":"about how you hit upon using joy"},{"speaker":"Aaron Moncur","startTime":936.9090000000001,"endTime":939.3989999999999,"body":"is one of the building blocks of"},{"speaker":"Aaron Moncur","startTime":936.9090000000001,"endTime":939.3989999999999,"body":"your business."},{"speaker":"Rich Sheridan","startTime":940.01,"endTime":943.25,"body":"Yeah, it's funny,"},{"speaker":"Rich Sheridan","startTime":940.01,"endTime":943.25,"body":"it goes back to an author we"},{"speaker":"Rich Sheridan","startTime":943.25,"endTime":948.6800000000001,"body":"both appreciate Simon Sinek. He"},{"speaker":"Rich Sheridan","startTime":943.25,"endTime":948.6800000000001,"body":"started giving his famous Start"},{"speaker":"Rich Sheridan","startTime":948.6800000000001,"endTime":952.6099999999999,"body":"With Why talk probably"},{"speaker":"Rich Sheridan","startTime":948.6800000000001,"endTime":952.6099999999999,"body":"background 2010, just to TEDx"},{"speaker":"Rich Sheridan","startTime":953.1800000000001,"endTime":956.4200000000001,"body":"Puget Sound talk I mean, now"},{"speaker":"Rich Sheridan","startTime":953.1800000000001,"endTime":956.4200000000001,"body":"it's like one of the few to"},{"speaker":"Rich Sheridan","startTime":956.48,"endTime":959.78,"body":"watch YouTube videos in the"},{"speaker":"Rich Sheridan","startTime":956.48,"endTime":959.78,"body":"history of mankind. And but,"},{"speaker":"Rich Sheridan","startTime":959.8699999999999,"endTime":963.9200000000001,"body":"Simon Sinek wasn't Simon Sinek"},{"speaker":"Rich Sheridan","startTime":959.8699999999999,"endTime":963.9200000000001,"body":"back then like he is now. And he"},{"speaker":"Rich Sheridan","startTime":963.9200000000001,"endTime":966.1700000000001,"body":"was just giving this talk. And"},{"speaker":"Rich Sheridan","startTime":963.9200000000001,"endTime":966.1700000000001,"body":"he drew these three simple"},{"speaker":"Rich Sheridan","startTime":966.1700000000001,"endTime":971.54,"body":"circles. And he said, most"},{"speaker":"Rich Sheridan","startTime":966.1700000000001,"endTime":971.54,"body":"people know what they do, a lot"},{"speaker":"Rich Sheridan","startTime":971.54,"endTime":975.47,"body":"of them know how they do it. But"},{"speaker":"Rich Sheridan","startTime":971.54,"endTime":975.47,"body":"almost no one knows why they do"},{"speaker":"Rich Sheridan","startTime":975.47,"endTime":978.5,"body":"what they do. And he said, if"},{"speaker":"Rich Sheridan","startTime":975.47,"endTime":978.5,"body":"you look at the famous"},{"speaker":"Rich Sheridan","startTime":978.5,"endTime":982.28,"body":"companies, the ones who are"},{"speaker":"Rich Sheridan","startTime":978.5,"endTime":982.28,"body":"excelling, they start with their"},{"speaker":"Rich Sheridan","startTime":982.28,"endTime":985.22,"body":"why, they talk about their"},{"speaker":"Rich Sheridan","startTime":982.28,"endTime":985.22,"body":"house, and maybe they get to"},{"speaker":"Rich Sheridan","startTime":985.22,"endTime":988.76,"body":"their what. And then really"},{"speaker":"Rich Sheridan","startTime":985.22,"endTime":988.76,"body":"convicted me. I saw that in"},{"speaker":"Rich Sheridan","startTime":988.76,"endTime":992.27,"body":"about 2010. And quite frankly,"},{"speaker":"Rich Sheridan","startTime":988.76,"endTime":992.27,"body":"somebody who saw that video sent"},{"speaker":"Rich Sheridan","startTime":992.27,"endTime":995.3,"body":"it to me and they said, 'Would"},{"speaker":"Rich Sheridan","startTime":992.27,"endTime":995.3,"body":"you do this?' You do exactly"},{"speaker":"Rich Sheridan","startTime":995.3,"endTime":998.45,"body":"what Simon says. You start with"},{"speaker":"Rich Sheridan","startTime":995.3,"endTime":998.45,"body":"why? And I thought about I said"},{"speaker":"Rich Sheridan","startTime":998.45,"endTime":1002.4100000000001,"body":"no, I really don't. I talked"},{"speaker":"Rich Sheridan","startTime":998.45,"endTime":1002.4100000000001,"body":"about we're a software design"},{"speaker":"Rich Sheridan","startTime":1002.4100000000001,"endTime":1005.1099999999999,"body":"and development firm, we have"},{"speaker":"Rich Sheridan","startTime":1002.4100000000001,"endTime":1005.1099999999999,"body":"this unusual way of working to"},{"speaker":"Rich Sheridan","startTime":1005.1099999999999,"endTime":1009.0999999999999,"body":"people on computer, I might"},{"speaker":"Rich Sheridan","startTime":1005.1099999999999,"endTime":1009.0999999999999,"body":"eventually get to the why the"},{"speaker":"Rich Sheridan","startTime":1009.0999999999999,"endTime":1012.8499999999999,"body":"joy, the ending of human"},{"speaker":"Rich Sheridan","startTime":1009.0999999999999,"endTime":1012.8499999999999,"body":"suffering. But quite frankly, it"},{"speaker":"Rich Sheridan","startTime":1012.8499999999999,"endTime":1015.6400000000001,"body":"was the third thing and it might"},{"speaker":"Rich Sheridan","startTime":1012.8499999999999,"endTime":1015.6400000000001,"body":"be last and it might not get"},{"speaker":"Rich Sheridan","startTime":1015.6400000000001,"endTime":1018.8499999999999,"body":"talked about at all depending on"},{"speaker":"Rich Sheridan","startTime":1015.6400000000001,"endTime":1018.8499999999999,"body":"how the conversation went. And I"},{"speaker":"Rich Sheridan","startTime":1018.8499999999999,"endTime":1021.8199999999999,"body":"was convicted. I thought, you"},{"speaker":"Rich Sheridan","startTime":1018.8499999999999,"endTime":1021.8199999999999,"body":"know what, we have a strong why."},{"speaker":"Rich Sheridan","startTime":1021.8199999999999,"endTime":1025.9,"body":"I said, I'm going to start with"},{"speaker":"Rich Sheridan","startTime":1021.8199999999999,"endTime":1025.9,"body":"next me give it to her. And I"},{"speaker":"Rich Sheridan","startTime":1025.9,"endTime":1028.24,"body":"had this group coming in, they"},{"speaker":"Rich Sheridan","startTime":1025.9,"endTime":1028.24,"body":"were assembling at the front"},{"speaker":"Rich Sheridan","startTime":1028.24,"endTime":1031.3,"body":"door, and I was ready for him."},{"speaker":"Rich Sheridan","startTime":1028.24,"endTime":1031.3,"body":"And but I wasn't ready. I'm"},{"speaker":"Rich Sheridan","startTime":1031.3,"endTime":1033.67,"body":"like, What am I going to say?"},{"speaker":"Rich Sheridan","startTime":1031.3,"endTime":1033.67,"body":"What would I? How would I"},{"speaker":"Rich Sheridan","startTime":1033.67,"endTime":1036.97,"body":"express my way to them, right?"},{"speaker":"Rich Sheridan","startTime":1033.67,"endTime":1036.97,"body":"And I went back and I looked at"},{"speaker":"Rich Sheridan","startTime":1036.97,"endTime":1038.86,"body":"our mission statement that had"},{"speaker":"Rich Sheridan","startTime":1036.97,"endTime":1038.86,"body":"been there almost since our"},{"speaker":"Rich Sheridan","startTime":1038.86,"endTime":1043.51,"body":"founding. I saw the inhuman"},{"speaker":"Rich Sheridan","startTime":1038.86,"endTime":1043.51,"body":"second. So that's it. I'm gonna"},{"speaker":"Rich Sheridan","startTime":1043.51,"endTime":1046.57,"body":"spend the whole time opening up"},{"speaker":"Rich Sheridan","startTime":1043.51,"endTime":1046.57,"body":"talking about suffering I want"},{"speaker":"Rich Sheridan","startTime":1046.57,"endTime":1048.82,"body":"when people think about Menlo I"},{"speaker":"Rich Sheridan","startTime":1046.57,"endTime":1048.82,"body":"want them thinking about"},{"speaker":"Rich Sheridan","startTime":1048.82,"endTime":1053.68,"body":"suffering. That no, no, no,"},{"speaker":"Rich Sheridan","startTime":1048.82,"endTime":1053.68,"body":"that's not it. And then finally,"},{"speaker":"Rich Sheridan","startTime":1053.68,"endTime":1056.77,"body":"almost waiting for me like a"},{"speaker":"Rich Sheridan","startTime":1053.68,"endTime":1056.77,"body":"gift at the bottom of our"},{"speaker":"Rich Sheridan","startTime":1056.77,"endTime":1061.09,"body":"mission statement is that our"},{"speaker":"Rich Sheridan","startTime":1056.77,"endTime":1061.09,"body":"goal since our founding in 2001"},{"speaker":"Rich Sheridan","startTime":1061.69,"endTime":1066.13,"body":"is to return joy to software"},{"speaker":"Rich Sheridan","startTime":1061.69,"endTime":1066.13,"body":"development. And I thought"},{"speaker":"Rich Sheridan","startTime":1066.13,"endTime":1069.73,"body":"that's it. That's our why that's"},{"speaker":"Rich Sheridan","startTime":1066.13,"endTime":1069.73,"body":"why we exist. That's what we"},{"speaker":"Rich Sheridan","startTime":1069.73,"endTime":1072.73,"body":"believe. So I get this group"},{"speaker":"Rich Sheridan","startTime":1069.73,"endTime":1072.73,"body":"come in, I said, 'Hey, welcome"},{"speaker":"Rich Sheridan","startTime":1072.73,"endTime":1075.97,"body":"to Menlo. You've come to a place"},{"speaker":"Rich Sheridan","startTime":1072.73,"endTime":1075.97,"body":"that is very intentionally"},{"speaker":"Rich Sheridan","startTime":1076.27,"endTime":1082.39,"body":"created a culture, focused on"},{"speaker":"Rich Sheridan","startTime":1076.27,"endTime":1082.39,"body":"the business value, joy. And"},{"speaker":"Rich Sheridan","startTime":1082.39,"endTime":1084.3400000000001,"body":"here and the first time I did"},{"speaker":"Rich Sheridan","startTime":1082.39,"endTime":1084.3400000000001,"body":"this, their eyes went wide."},{"speaker":"Rich Sheridan","startTime":1084.3400000000001,"endTime":1085.66,"body":"They're like, 'What are you"},{"speaker":"Rich Sheridan","startTime":1084.3400000000001,"endTime":1085.66,"body":"talking?'"},{"speaker":"Aaron Moncur","startTime":1086.2,"endTime":1086.41,"body":"Right, yeah."},{"speaker":"Rich Sheridan","startTime":1086.68,"endTime":1088.66,"body":"Why are you, why"},{"speaker":"Rich Sheridan","startTime":1086.68,"endTime":1088.66,"body":"are you talking about Joy. Well,"},{"speaker":"Rich Sheridan","startTime":1088.78,"endTime":1091.78,"body":"we're here to learn about this"},{"speaker":"Rich Sheridan","startTime":1088.78,"endTime":1091.78,"body":"crazy software team you have and"},{"speaker":"Rich Sheridan","startTime":1091.78,"endTime":1094.72,"body":"how you work and I said okay."},{"speaker":"Rich Sheridan","startTime":1091.78,"endTime":1094.72,"body":"And then they asked me, they"},{"speaker":"Rich Sheridan","startTime":1094.72,"endTime":1099.76,"body":"said, 'What difference would joy"},{"speaker":"Rich Sheridan","startTime":1094.72,"endTime":1099.76,"body":"make?' That challenge them right"},{"speaker":"Rich Sheridan","startTime":1099.76,"endTime":1102.31,"body":"back, I said, Okay, I'm gonna"},{"speaker":"Rich Sheridan","startTime":1099.76,"endTime":1102.31,"body":"take you back and show your"},{"speaker":"Rich Sheridan","startTime":1102.31,"endTime":1104.8600000000001,"body":"team, show you how they work,"},{"speaker":"Rich Sheridan","startTime":1102.31,"endTime":1104.8600000000001,"body":"what they do, how we do it, all"},{"speaker":"Rich Sheridan","startTime":1104.8600000000001,"endTime":1109.3300000000002,"body":"that kind of stuff. Pretend for"},{"speaker":"Rich Sheridan","startTime":1104.8600000000001,"endTime":1109.3300000000002,"body":"a moment that you were bringing"},{"speaker":"Rich Sheridan","startTime":1109.3300000000002,"endTime":1112.8400000000001,"body":"a software project here"},{"speaker":"Rich Sheridan","startTime":1109.3300000000002,"endTime":1112.8400000000001,"body":"something important to you. And"},{"speaker":"Rich Sheridan","startTime":1112.8400000000001,"endTime":1115.8700000000001,"body":"it's so weird reason back in"},{"speaker":"Rich Sheridan","startTime":1112.8400000000001,"endTime":1115.8700000000001,"body":"that room, half of those people"},{"speaker":"Rich Sheridan","startTime":1115.8700000000001,"endTime":1118.0,"body":"had joined the other half"},{"speaker":"Rich Sheridan","startTime":1115.8700000000001,"endTime":1118.0,"body":"didn't, which half would you"},{"speaker":"Rich Sheridan","startTime":1118.0,"endTime":1121.78,"body":"want working on your project?"},{"speaker":"Rich Sheridan","startTime":1118.0,"endTime":1121.78,"body":"And they said, 'Well, we want"},{"speaker":"Rich Sheridan","startTime":1121.78,"endTime":1124.03,"body":"the joyful half.' Of course, I"},{"speaker":"Rich Sheridan","startTime":1121.78,"endTime":1124.03,"body":"said, 'Why would why would you"},{"speaker":"Rich Sheridan","startTime":1124.03,"endTime":1127.3,"body":"care what difference would it"},{"speaker":"Rich Sheridan","startTime":1124.03,"endTime":1127.3,"body":"make?' And they said, well, they"},{"speaker":"Rich Sheridan","startTime":1127.3300000000002,"endTime":1130.45,"body":"care more about the outcome,"},{"speaker":"Rich Sheridan","startTime":1127.3300000000002,"endTime":1130.45,"body":"they be more productive, they be"},{"speaker":"Rich Sheridan","startTime":1130.45,"endTime":1134.38,"body":"easier to work with. They, they"},{"speaker":"Rich Sheridan","startTime":1130.45,"endTime":1134.38,"body":"produce better quality. I'm"},{"speaker":"Rich Sheridan","startTime":1134.38,"endTime":1137.26,"body":"like, okay, so you're with me"},{"speaker":"Rich Sheridan","startTime":1134.38,"endTime":1137.26,"body":"there is impact, tangible"},{"speaker":"Rich Sheridan","startTime":1137.47,"endTime":1141.52,"body":"business value to join. This is"},{"speaker":"Rich Sheridan","startTime":1137.47,"endTime":1141.52,"body":"not some ethereal topic. I said,"},{"speaker":"Rich Sheridan","startTime":1141.52,"endTime":1144.94,"body":"now, let me take you back and"},{"speaker":"Rich Sheridan","startTime":1141.52,"endTime":1144.94,"body":"show you how we work. And"},{"speaker":"Rich Sheridan","startTime":1144.94,"endTime":1149.1100000000001,"body":"everything you see here,"},{"speaker":"Rich Sheridan","startTime":1144.94,"endTime":1149.1100000000001,"body":"everything you don't see here, I"},{"speaker":"Rich Sheridan","startTime":1149.1100000000001,"endTime":1154.99,"body":"can draw short, straight line"},{"speaker":"Rich Sheridan","startTime":1149.1100000000001,"endTime":1154.99,"body":"back to joy. And I will tell"},{"speaker":"Rich Sheridan","startTime":1154.99,"endTime":1159.91,"body":"you, Aaron, at that point, it"},{"speaker":"Rich Sheridan","startTime":1154.99,"endTime":1159.91,"body":"changed everything. I got"},{"speaker":"Rich Sheridan","startTime":1159.91,"endTime":1164.98,"body":"invited to Phoenix to give a"},{"speaker":"Rich Sheridan","startTime":1159.91,"endTime":1164.98,"body":"talk to the ASQ Conference, your"},{"speaker":"Rich Sheridan","startTime":1164.98,"endTime":1167.8300000000002,"body":"audience will probably know the"},{"speaker":"Rich Sheridan","startTime":1164.98,"endTime":1167.8300000000002,"body":"American Society for Quality"},{"speaker":"Rich Sheridan","startTime":1168.28,"endTime":1171.7,"body":"Conference on Lean and Six"},{"speaker":"Rich Sheridan","startTime":1168.28,"endTime":1171.7,"body":"Sigma. These are pretty serious"},{"speaker":"Rich Sheridan","startTime":1171.7,"endTime":1174.97,"body":"mathematicians at this"},{"speaker":"Rich Sheridan","startTime":1171.7,"endTime":1174.97,"body":"conference. And I am about to"},{"speaker":"Rich Sheridan","startTime":1174.97,"endTime":1179.98,"body":"talk to them about joy. And I"},{"speaker":"Rich Sheridan","startTime":1174.97,"endTime":1179.98,"body":"thought, 'Oh, my goodness, this"},{"speaker":"Rich Sheridan","startTime":1179.98,"endTime":1182.92,"body":"is the riskiest thing I've ever"},{"speaker":"Rich Sheridan","startTime":1179.98,"endTime":1182.92,"body":"done in this stage of my life.'"},{"speaker":"Rich Sheridan","startTime":1183.28,"endTime":1186.4,"body":"And when I got done, they stood"},{"speaker":"Rich Sheridan","startTime":1183.28,"endTime":1186.4,"body":"up, they applauded and they"},{"speaker":"Rich Sheridan","startTime":1186.4,"endTime":1190.03,"body":"rushed the stage to grab every"},{"speaker":"Rich Sheridan","startTime":1186.4,"endTime":1190.03,"body":"piece of material I bought. And"},{"speaker":"Rich Sheridan","startTime":1190.03,"endTime":1192.94,"body":"I knew I'd hit a nerve here"},{"speaker":"Rich Sheridan","startTime":1190.03,"endTime":1192.94,"body":"something that was really"},{"speaker":"Rich Sheridan","startTime":1192.94,"endTime":1197.26,"body":"important, because let's face"},{"speaker":"Rich Sheridan","startTime":1192.94,"endTime":1197.26,"body":"it, how many of us no matter"},{"speaker":"Rich Sheridan","startTime":1197.26,"endTime":1200.65,"body":"what our professions are, are"},{"speaker":"Rich Sheridan","startTime":1197.26,"endTime":1200.65,"body":"living lives of quiet"},{"speaker":"Rich Sheridan","startTime":1200.65,"endTime":1201.8500000000001,"body":"desperation at work?"},{"speaker":"Aaron Moncur","startTime":1201.91,"endTime":1207.22,"body":"Yeah. We, I"},{"speaker":"Aaron Moncur","startTime":1201.91,"endTime":1207.22,"body":"recently introduced this this"},{"speaker":"Aaron Moncur","startTime":1207.22,"endTime":1212.2,"body":"new mission statement to my team"},{"speaker":"Aaron Moncur","startTime":1207.22,"endTime":1212.2,"body":"for Pipeline this developing"},{"speaker":"Aaron Moncur","startTime":1212.2,"endTime":1215.77,"body":"equipment that R\u0026D and"},{"speaker":"Aaron Moncur","startTime":1212.2,"endTime":1215.77,"body":"manufacturing teams love to use."},{"speaker":"Aaron Moncur","startTime":1216.19,"endTime":1220.66,"body":"And just a few days after I"},{"speaker":"Aaron Moncur","startTime":1216.19,"endTime":1220.66,"body":"first introduced it, one of my"},{"speaker":"Aaron Moncur","startTime":1220.66,"endTime":1223.42,"body":"engineers came up to me and he"},{"speaker":"Aaron Moncur","startTime":1220.66,"endTime":1223.42,"body":"said, 'You know, I was working"},{"speaker":"Aaron Moncur","startTime":1223.42,"endTime":1226.63,"body":"on this project. And I was"},{"speaker":"Aaron Moncur","startTime":1223.42,"endTime":1226.63,"body":"thinking about what you said"},{"speaker":"Aaron Moncur","startTime":1226.63,"endTime":1230.5,"body":"about building equipment that"},{"speaker":"Aaron Moncur","startTime":1226.63,"endTime":1230.5,"body":"people love to use, and maybe"},{"speaker":"Aaron Moncur","startTime":1230.5,"endTime":1233.38,"body":"changed my approach a little"},{"speaker":"Aaron Moncur","startTime":1230.5,"endTime":1233.38,"body":"way.' And I thought to myself,"},{"speaker":"Aaron Moncur","startTime":1234.13,"endTime":1237.6100000000001,"body":"'Wow, it's, maybe it really is"},{"speaker":"Aaron Moncur","startTime":1234.13,"endTime":1237.6100000000001,"body":"the right thing.' Yeah, it's"},{"speaker":"Aaron Moncur","startTime":1237.6100000000001,"endTime":1241.6000000000001,"body":"working. Someone actually"},{"speaker":"Aaron Moncur","startTime":1237.6100000000001,"endTime":1241.6000000000001,"body":"listened to what I said. And it"},{"speaker":"Aaron Moncur","startTime":1241.6000000000001,"endTime":1245.29,"body":"affected the way that they"},{"speaker":"Aaron Moncur","startTime":1241.6000000000001,"endTime":1245.29,"body":"worked and then we recently"},{"speaker":"Aaron Moncur","startTime":1245.29,"endTime":1251.0800000000002,"body":"delivered that project. And the"},{"speaker":"Aaron Moncur","startTime":1245.29,"endTime":1251.0800000000002,"body":"customer sent us an email just"},{"speaker":"Aaron Moncur","startTime":1251.1100000000001,"endTime":1253.9,"body":"yesterday, I think it was, and"},{"speaker":"Aaron Moncur","startTime":1251.1100000000001,"endTime":1253.9,"body":"said, 'Hey, this is working"},{"speaker":"Aaron Moncur","startTime":1253.9,"endTime":1257.74,"body":"great. We love this thing. We"},{"speaker":"Aaron Moncur","startTime":1253.9,"endTime":1257.74,"body":"love using it.' And I thought,"},{"speaker":"Aaron Moncur","startTime":1258.52,"endTime":1262.6000000000001,"body":"'Wow, it's like, oh, what a"},{"speaker":"Aaron Moncur","startTime":1258.52,"endTime":1262.6000000000001,"body":"tremendous feeling.' And the"},{"speaker":"Aaron Moncur","startTime":1262.6000000000001,"endTime":1266.92,"body":"customer sent it to my engineer"},{"speaker":"Aaron Moncur","startTime":1262.6000000000001,"endTime":1266.92,"body":"and just copied me. And and I"},{"speaker":"Aaron Moncur","startTime":1266.92,"endTime":1271.24,"body":"could see just the pride in this"},{"speaker":"Aaron Moncur","startTime":1266.92,"endTime":1271.24,"body":"engineer of what he had done and"},{"speaker":"Aaron Moncur","startTime":1271.24,"endTime":1274.5700000000002,"body":"delivered to the customer. And"},{"speaker":"Aaron Moncur","startTime":1271.24,"endTime":1274.5700000000002,"body":"it was that joy that you're"},{"speaker":"Aaron Moncur","startTime":1274.5700000000002,"endTime":1277.42,"body":"talking about, you know, it's"},{"speaker":"Aaron Moncur","startTime":1274.5700000000002,"endTime":1277.42,"body":"it's funny, we go to work, we"},{"speaker":"Aaron Moncur","startTime":1277.42,"endTime":1281.47,"body":"don't think about joy, because"},{"speaker":"Aaron Moncur","startTime":1277.42,"endTime":1281.47,"body":"the word joy that doesn't really"},{"speaker":"Aaron Moncur","startTime":1281.47,"endTime":1284.41,"body":"fit with corporate America"},{"speaker":"Rich Sheridan","startTime":1285.31,"endTime":1286.48,"body":"Choice for"},{"speaker":"Rich Sheridan","startTime":1285.31,"endTime":1286.48,"body":"afterwork."},{"speaker":"Aaron Moncur","startTime":1286.51,"endTime":1290.65,"body":"Exactly. Yeah,"},{"speaker":"Aaron Moncur","startTime":1286.51,"endTime":1290.65,"body":"that's, talk about that. In your"},{"speaker":"Aaron Moncur","startTime":1290.65,"endTime":1294.22,"body":"family or something. Yes, yes,"},{"speaker":"Aaron Moncur","startTime":1290.65,"endTime":1294.22,"body":"this is work. This is serious"},{"speaker":"Aaron Moncur","startTime":1294.22,"endTime":1298.45,"body":"stuff. But I saw joy in this,"},{"speaker":"Aaron Moncur","startTime":1294.22,"endTime":1298.45,"body":"this engineer could hear it in"},{"speaker":"Aaron Moncur","startTime":1298.45,"endTime":1302.23,"body":"his voice. And so I agree 100%,"},{"speaker":"Aaron Moncur","startTime":1298.45,"endTime":1302.23,"body":"with, with everything, you're"},{"speaker":"Aaron Moncur","startTime":1302.23,"endTime":1303.67,"body":"saying, I just I love it so"},{"speaker":"Aaron Moncur","startTime":1302.23,"endTime":1303.67,"body":"much."},{"speaker":"Rich Sheridan","startTime":1304.76,"endTime":1308.45,"body":"Well, and I and I"},{"speaker":"Rich Sheridan","startTime":1304.76,"endTime":1308.45,"body":"tell people that if we can get"},{"speaker":"Rich Sheridan","startTime":1308.45,"endTime":1311.1200000000001,"body":"to that point where we delight"},{"speaker":"Rich Sheridan","startTime":1308.45,"endTime":1311.1200000000001,"body":"others, the thing an engineer"},{"speaker":"Rich Sheridan","startTime":1311.1200000000001,"endTime":1313.76,"body":"wants more than anything else,"},{"speaker":"Rich Sheridan","startTime":1311.1200000000001,"endTime":1313.76,"body":"and you described it exactly as"},{"speaker":"Rich Sheridan","startTime":1313.76,"endTime":1316.88,"body":"they want people to come back"},{"speaker":"Rich Sheridan","startTime":1313.76,"endTime":1316.88,"body":"later and say really, you got to"},{"speaker":"Rich Sheridan","startTime":1316.88,"endTime":1321.5,"body":"work on that. I love their"},{"speaker":"Rich Sheridan","startTime":1316.88,"endTime":1321.5,"body":"product, I use it every day. Now"},{"speaker":"Rich Sheridan","startTime":1321.5,"endTime":1325.46,"body":"the beautiful thing is I, in, I"},{"speaker":"Rich Sheridan","startTime":1321.5,"endTime":1325.46,"body":"am going to make a guess about"},{"speaker":"Rich Sheridan","startTime":1325.52,"endTime":1329.0900000000001,"body":"your mission, the way you've"},{"speaker":"Rich Sheridan","startTime":1325.52,"endTime":1329.0900000000001,"body":"described it, that the people"},{"speaker":"Rich Sheridan","startTime":1329.0900000000001,"endTime":1332.9,"body":"you're talking about, who are"},{"speaker":"Rich Sheridan","startTime":1329.0900000000001,"endTime":1332.9,"body":"going to love what you do don't,"},{"speaker":"Rich Sheridan","startTime":1332.93,"endTime":1338.15,"body":"aren't actually your customers"},{"speaker":"Rich Sheridan","startTime":1332.93,"endTime":1338.15,"body":"in the sense of, they don't pay"},{"speaker":"Rich Sheridan","startTime":1338.15,"endTime":1341.42,"body":"for the people who use your"},{"speaker":"Rich Sheridan","startTime":1338.15,"endTime":1341.42,"body":"product, don't pay for your"},{"speaker":"Rich Sheridan","startTime":1341.42,"endTime":1345.23,"body":"product they use their employer"},{"speaker":"Rich Sheridan","startTime":1341.42,"endTime":1345.23,"body":"buys it, some procurement team"},{"speaker":"Rich Sheridan","startTime":1345.23,"endTime":1348.89,"body":"buys it, your sales, people are"},{"speaker":"Rich Sheridan","startTime":1345.23,"endTime":1348.89,"body":"selling to a purchasing agent"},{"speaker":"Rich Sheridan","startTime":1348.89,"endTime":1352.3700000000001,"body":"inside company. And eventually,"},{"speaker":"Rich Sheridan","startTime":1348.89,"endTime":1352.3700000000001,"body":"one day your product shows up on"},{"speaker":"Rich Sheridan","startTime":1352.3700000000001,"endTime":1355.31,"body":"a plant floor somewhere, someone"},{"speaker":"Rich Sheridan","startTime":1352.3700000000001,"endTime":1355.31,"body":"who's got to use it. They don't"},{"speaker":"Rich Sheridan","startTime":1355.31,"endTime":1357.68,"body":"know who you are, they don't"},{"speaker":"Rich Sheridan","startTime":1355.31,"endTime":1357.68,"body":"know. And they probably are"},{"speaker":"Rich Sheridan","startTime":1357.68,"endTime":1360.53,"body":"cynical, 'Oh, here, we get"},{"speaker":"Rich Sheridan","startTime":1357.68,"endTime":1360.53,"body":"another business. You know, new"},{"speaker":"Rich Sheridan","startTime":1360.53,"endTime":1363.2,"body":"equipment is supposed to be so"},{"speaker":"Rich Sheridan","startTime":1360.53,"endTime":1363.2,"body":"good.' And then all sudden, they"},{"speaker":"Rich Sheridan","startTime":1363.2,"endTime":1367.97,"body":"start using it like, 'Wow, this"},{"speaker":"Rich Sheridan","startTime":1363.2,"endTime":1367.97,"body":"is amazing. I love it, this"},{"speaker":"Rich Sheridan","startTime":1367.97,"endTime":1370.8200000000002,"body":"makes my life better, my job is"},{"speaker":"Rich Sheridan","startTime":1367.97,"endTime":1370.8200000000002,"body":"better than nothing.'"},{"speaker":"Aaron Moncur","startTime":1370.8200000000002,"endTime":1371.24,"body":"Right, yeah."},{"speaker":"Rich Sheridan","startTime":1371.3600000000001,"endTime":1373.52,"body":"And then they"},{"speaker":"Rich Sheridan","startTime":1371.3600000000001,"endTime":1373.52,"body":"start fighting their way back up"},{"speaker":"Rich Sheridan","startTime":1373.52,"endTime":1376.97,"body":"the chain to find you or find"},{"speaker":"Rich Sheridan","startTime":1373.52,"endTime":1376.97,"body":"your team. It's who did this."},{"speaker":"Rich Sheridan","startTime":1377.1200000000001,"endTime":1380.3600000000001,"body":"I've never had a product that's"},{"speaker":"Rich Sheridan","startTime":1377.1200000000001,"endTime":1380.3600000000001,"body":"so easy to use. And that I will"},{"speaker":"Rich Sheridan","startTime":1380.3600000000001,"endTime":1383.3,"body":"tell you, and you've got the"},{"speaker":"Rich Sheridan","startTime":1380.3600000000001,"endTime":1383.3,"body":"story now, which is beautiful."},{"speaker":"Rich Sheridan","startTime":1383.3300000000002,"endTime":1387.1100000000001,"body":"It is pure joy. There's no"},{"speaker":"Rich Sheridan","startTime":1383.3300000000002,"endTime":1387.1100000000001,"body":"question. And I'll tell you this"},{"speaker":"Rich Sheridan","startTime":1387.1100000000001,"endTime":1390.65,"body":"storytelling part of my title is"},{"speaker":"Rich Sheridan","startTime":1387.1100000000001,"endTime":1390.65,"body":"an important one. And you've got"},{"speaker":"Rich Sheridan","startTime":1390.65,"endTime":1395.3600000000001,"body":"a story now. Tell that story"},{"speaker":"Rich Sheridan","startTime":1390.65,"endTime":1395.3600000000001,"body":"over and over and over again,"},{"speaker":"Rich Sheridan","startTime":1395.3600000000001,"endTime":1397.4,"body":"because it's an important part"},{"speaker":"Rich Sheridan","startTime":1395.3600000000001,"endTime":1397.4,"body":"of what you're trying to"},{"speaker":"Rich Sheridan","startTime":1397.4,"endTime":1398.0,"body":"accomplish."},{"speaker":"Aaron Moncur","startTime":1399.54,"endTime":1401.3400000000001,"body":"I hadn't even"},{"speaker":"Aaron Moncur","startTime":1399.54,"endTime":1401.3400000000001,"body":"thought about that. But you're"},{"speaker":"Aaron Moncur","startTime":1401.3400000000001,"endTime":1404.4,"body":"absolutely right. I need to"},{"speaker":"Aaron Moncur","startTime":1401.3400000000001,"endTime":1404.4,"body":"remember to tell this story, not"},{"speaker":"Aaron Moncur","startTime":1404.4,"endTime":1406.29,"body":"just to our customers, but to"},{"speaker":"Aaron Moncur","startTime":1404.4,"endTime":1406.29,"body":"our team."},{"speaker":"Rich Sheridan","startTime":1406.3500000000001,"endTime":1409.68,"body":"And yeah,"},{"speaker":"Rich Sheridan","startTime":1406.3500000000001,"endTime":1409.68,"body":"especially to your team"},{"speaker":"Aaron Moncur","startTime":1409.95,"endTime":1411.3300000000002,"body":"Especially to my"},{"speaker":"Aaron Moncur","startTime":1409.95,"endTime":1411.3300000000002,"body":"team"},{"speaker":"Rich Sheridan","startTime":1411.3300000000002,"endTime":1413.22,"body":"Because it's hard"},{"speaker":"Rich Sheridan","startTime":1411.3300000000002,"endTime":1413.22,"body":"work. What you do is hard,"},{"speaker":"Rich Sheridan","startTime":1413.6100000000001,"endTime":1417.48,"body":"right? You can't see every"},{"speaker":"Rich Sheridan","startTime":1413.6100000000001,"endTime":1417.48,"body":"minute of every day. No, this is"},{"speaker":"Rich Sheridan","startTime":1417.48,"endTime":1421.29,"body":"hard work. And it takes a long"},{"speaker":"Rich Sheridan","startTime":1417.48,"endTime":1421.29,"body":"time. I'm guessing the products"},{"speaker":"Rich Sheridan","startTime":1463.1599999999999,"endTime":1466.37,"body":"you build are not like, hey,"},{"speaker":"Rich Sheridan","startTime":1463.1599999999999,"endTime":1466.37,"body":"let's put together a new product"},{"speaker":"Rich Sheridan","startTime":1466.37,"endTime":1471.32,"body":"for a team next week. No, often"},{"speaker":"Rich Sheridan","startTime":1466.37,"endTime":1471.32,"body":"probably years of labor. And"},{"speaker":"Rich Sheridan","startTime":1471.32,"endTime":1474.6499999999999,"body":"then one day those joyful"},{"speaker":"Rich Sheridan","startTime":1471.32,"endTime":1474.6499999999999,"body":"messages come back. And you got"},{"speaker":"Rich Sheridan","startTime":1474.6499999999999,"endTime":1476.6,"body":"to share them and you got to"},{"speaker":"Rich Sheridan","startTime":1474.6499999999999,"endTime":1476.6,"body":"share them over and over again"},{"speaker":"Rich Sheridan","startTime":1476.6,"endTime":1480.8899999999999,"body":"or people forget the mission,"},{"speaker":"Rich Sheridan","startTime":1476.6,"endTime":1480.8899999999999,"body":"right? It can't just be a poster"},{"speaker":"Rich Sheridan","startTime":1480.8899999999999,"endTime":1482.99,"body":"on the wall or once a year rah"},{"speaker":"Rich Sheridan","startTime":1480.8899999999999,"endTime":1482.99,"body":"rah speech."},{"speaker":"Aaron Moncur","startTime":1483.5,"endTime":1489.26,"body":"Yep, absolutely."},{"speaker":"Aaron Moncur","startTime":1483.5,"endTime":1489.26,"body":"One, one of the the critical"},{"speaker":"Aaron Moncur","startTime":1489.26,"endTime":1494.69,"body":"factors in Menlo's joyful"},{"speaker":"Aaron Moncur","startTime":1489.26,"endTime":1494.69,"body":"culture, is this idea of"},{"speaker":"Aaron Moncur","startTime":1494.69,"endTime":1498.59,"body":"pairing. Can you talk a little"},{"speaker":"Aaron Moncur","startTime":1494.69,"endTime":1498.59,"body":"bit more about what is pairing?"},{"speaker":"Aaron Moncur","startTime":1498.83,"endTime":1503.09,"body":"How did you come across the idea"},{"speaker":"Aaron Moncur","startTime":1498.83,"endTime":1503.09,"body":"of pairing? And how have you"},{"speaker":"Aaron Moncur","startTime":1503.09,"endTime":1504.44,"body":"been able to make that work?"},{"speaker":"Rich Sheridan","startTime":1505.3899999999999,"endTime":1510.9099999999999,"body":"Yeah, the concept"},{"speaker":"Rich Sheridan","startTime":1505.3899999999999,"endTime":1510.9099999999999,"body":"came to me in a book that I read"},{"speaker":"Rich Sheridan","startTime":1510.9099999999999,"endTime":1516.37,"body":"back in, may I recall in 1999,"},{"speaker":"Rich Sheridan","startTime":1510.9099999999999,"endTime":1516.37,"body":"early 2000, by a guy, fellow"},{"speaker":"Rich Sheridan","startTime":1516.37,"endTime":1520.24,"body":"programmer named Kent Beck, who"},{"speaker":"Rich Sheridan","startTime":1516.37,"endTime":1520.24,"body":"I think was just as frustrated"},{"speaker":"Rich Sheridan","startTime":1520.3,"endTime":1525.1599999999999,"body":"as I was with his own career."},{"speaker":"Rich Sheridan","startTime":1520.3,"endTime":1525.1599999999999,"body":"And he kept asking himself, do I"},{"speaker":"Rich Sheridan","startTime":1525.19,"endTime":1529.84,"body":"always fail? Or are there some"},{"speaker":"Rich Sheridan","startTime":1525.19,"endTime":1529.84,"body":"projects that actually succeed?"},{"speaker":"Rich Sheridan","startTime":1531.1,"endTime":1534.9099999999999,"body":"And he started analyzing the"},{"speaker":"Rich Sheridan","startTime":1531.1,"endTime":1534.9099999999999,"body":"success stories, which I like"},{"speaker":"Rich Sheridan","startTime":1534.9099999999999,"endTime":1537.8799999999999,"body":"that approach, right? Don't,"},{"speaker":"Rich Sheridan","startTime":1534.9099999999999,"endTime":1537.8799999999999,"body":"don't try and figure out what's"},{"speaker":"Rich Sheridan","startTime":1537.8799999999999,"endTime":1540.3999999999999,"body":"wrong and how to fix it, figure"},{"speaker":"Rich Sheridan","startTime":1537.8799999999999,"endTime":1540.3999999999999,"body":"out what's working and how to"},{"speaker":"Rich Sheridan","startTime":1540.3999999999999,"endTime":1543.55,"body":"replicate it. And that's what he"},{"speaker":"Rich Sheridan","startTime":1540.3999999999999,"endTime":1543.55,"body":"did. He said, he started asking"},{"speaker":"Rich Sheridan","startTime":1543.55,"endTime":1546.73,"body":"himself some important questions"},{"speaker":"Rich Sheridan","startTime":1543.55,"endTime":1546.73,"body":"that he catalogued in this book"},{"speaker":"Rich Sheridan","startTime":1546.73,"endTime":1549.97,"body":"that I eventually read, called"},{"speaker":"Rich Sheridan","startTime":1546.73,"endTime":1549.97,"body":"Extreme Programming Explained."},{"speaker":"Rich Sheridan","startTime":1551.23,"endTime":1556.69,"body":"And what he said was, almost"},{"speaker":"Rich Sheridan","startTime":1551.23,"endTime":1556.69,"body":"every big project, I work down,"},{"speaker":"Rich Sheridan","startTime":1557.2,"endTime":1561.22,"body":"fail. The projects that really"},{"speaker":"Rich Sheridan","startTime":1557.2,"endTime":1561.22,"body":"succeeded were the tiny project,"},{"speaker":"Rich Sheridan","startTime":1561.22,"endTime":1565.48,"body":"the short projects that projects"},{"speaker":"Rich Sheridan","startTime":1561.22,"endTime":1565.48,"body":"with a clear outcome in a short"},{"speaker":"Rich Sheridan","startTime":1565.48,"endTime":1568.96,"body":"period of time and to get"},{"speaker":"Rich Sheridan","startTime":1565.48,"endTime":1568.96,"body":"feedback. And so his thought"},{"speaker":"Rich Sheridan","startTime":1568.96,"endTime":1572.4099999999999,"body":"was, what if we just take the"},{"speaker":"Rich Sheridan","startTime":1568.96,"endTime":1572.4099999999999,"body":"big projects and make make them"},{"speaker":"Rich Sheridan","startTime":1572.4099999999999,"endTime":1576.01,"body":"a series of smaller projects,"},{"speaker":"Rich Sheridan","startTime":1572.4099999999999,"endTime":1576.01,"body":"right, and this birth, the whole"},{"speaker":"Rich Sheridan","startTime":1576.04,"endTime":1578.56,"body":"iterative, incremental approach"},{"speaker":"Rich Sheridan","startTime":1576.04,"endTime":1578.56,"body":"to software development that"},{"speaker":"Rich Sheridan","startTime":1578.71,"endTime":1582.3999999999999,"body":"ultimately led to the Agile"},{"speaker":"Rich Sheridan","startTime":1578.71,"endTime":1582.3999999999999,"body":"software development movement,"},{"speaker":"Rich Sheridan","startTime":1583.03,"endTime":1586.12,"body":"and so he just started looking"},{"speaker":"Rich Sheridan","startTime":1583.03,"endTime":1586.12,"body":"at all these little things he"},{"speaker":"Rich Sheridan","startTime":1586.12,"endTime":1590.35,"body":"did on the projects that wildly"},{"speaker":"Rich Sheridan","startTime":1586.12,"endTime":1590.35,"body":"succeeded. And he came on the"},{"speaker":"Rich Sheridan","startTime":1590.35,"endTime":1593.98,"body":"site. He says, when we had to"},{"speaker":"Rich Sheridan","startTime":1590.35,"endTime":1593.98,"body":"hit a deadline, and it had to"},{"speaker":"Rich Sheridan","startTime":1593.98,"endTime":1597.76,"body":"work the first time, and it had"},{"speaker":"Rich Sheridan","startTime":1593.98,"endTime":1597.76,"body":"to be high quality, I'd usually"},{"speaker":"Rich Sheridan","startTime":1597.76,"endTime":1600.4299999999998,"body":"go grab Aaron and I pull them"},{"speaker":"Rich Sheridan","startTime":1597.76,"endTime":1600.4299999999998,"body":"next to me and say, 'Aaron, come"},{"speaker":"Rich Sheridan","startTime":1600.4299999999998,"endTime":1604.36,"body":"here, sit with me while I type"},{"speaker":"Rich Sheridan","startTime":1600.4299999999998,"endTime":1604.36,"body":"in this code. Check me as I'm"},{"speaker":"Rich Sheridan","startTime":1604.36,"endTime":1607.75,"body":"typing things in asked me"},{"speaker":"Rich Sheridan","startTime":1604.36,"endTime":1607.75,"body":"questions about it, double check"},{"speaker":"Rich Sheridan","startTime":1607.75,"endTime":1612.6699999999998,"body":"me, challenge me.' And he said"},{"speaker":"Rich Sheridan","startTime":1607.75,"endTime":1612.6699999999998,"body":"that code was always rock solid."},{"speaker":"Rich Sheridan","startTime":1613.48,"endTime":1616.75,"body":"And he says, if that works so"},{"speaker":"Rich Sheridan","startTime":1613.48,"endTime":1616.75,"body":"well in crisis, what's the"},{"speaker":"Rich Sheridan","startTime":1616.75,"endTime":1621.01,"body":"possibility could work all the"},{"speaker":"Rich Sheridan","startTime":1616.75,"endTime":1621.01,"body":"time? And that was the idea of"},{"speaker":"Rich Sheridan","startTime":1621.04,"endTime":1626.1399999999999,"body":"turning up these practices, as"},{"speaker":"Rich Sheridan","startTime":1621.04,"endTime":1626.1399999999999,"body":"he put it to the extreme. And so"},{"speaker":"Rich Sheridan","startTime":1626.1699999999998,"endTime":1629.23,"body":"he said, if we use them in"},{"speaker":"Rich Sheridan","startTime":1626.1699999999998,"endTime":1629.23,"body":"crisis, why don't we think about"},{"speaker":"Rich Sheridan","startTime":1629.23,"endTime":1632.1699999999998,"body":"using more time now one of his"},{"speaker":"Rich Sheridan","startTime":1629.23,"endTime":1632.1699999999998,"body":"crisis modes, which I could"},{"speaker":"Rich Sheridan","startTime":1632.32,"endTime":1635.11,"body":"completely relate to, even"},{"speaker":"Rich Sheridan","startTime":1632.32,"endTime":1635.11,"body":"though I had the same pair"},{"speaker":"Rich Sheridan","startTime":1635.11,"endTime":1637.84,"body":"programming experience he did"},{"speaker":"Rich Sheridan","startTime":1635.11,"endTime":1637.84,"body":"under certain deadline issues."},{"speaker":"Rich Sheridan","startTime":1638.6499999999999,"endTime":1643.36,"body":"He said, 'How often when there"},{"speaker":"Rich Sheridan","startTime":1638.6499999999999,"endTime":1643.36,"body":"was a big crisis, do people say,"},{"speaker":"Rich Sheridan","startTime":1643.3899999999999,"endTime":1646.81,"body":"\"Hey, guys, let's just come into"},{"speaker":"Rich Sheridan","startTime":1643.3899999999999,"endTime":1646.81,"body":"your the big conference room,"},{"speaker":"Rich Sheridan","startTime":1646.81,"endTime":1650.23,"body":"let's not go to our offices for"},{"speaker":"Rich Sheridan","startTime":1646.81,"endTime":1650.23,"body":"the next month, let's just hang"},{"speaker":"Rich Sheridan","startTime":1650.23,"endTime":1652.84,"body":"together in one big room,"},{"speaker":"Rich Sheridan","startTime":1650.23,"endTime":1652.84,"body":"shoulder to shoulder with the"},{"speaker":"Rich Sheridan","startTime":1652.84,"endTime":1656.62,"body":"whiteboards nearby and just like"},{"speaker":"Rich Sheridan","startTime":1652.84,"endTime":1656.62,"body":"work through this thing,?\"' And"},{"speaker":"Rich Sheridan","startTime":1656.6799999999998,"endTime":1660.82,"body":"in everybody who ever had that"},{"speaker":"Rich Sheridan","startTime":1656.6799999999998,"endTime":1660.82,"body":"experience in their careers, was"},{"speaker":"Rich Sheridan","startTime":1660.82,"endTime":1665.3799999999999,"body":"like, 'You know what? That was"},{"speaker":"Rich Sheridan","startTime":1660.82,"endTime":1665.3799999999999,"body":"the best work commit ever had. I"},{"speaker":"Rich Sheridan","startTime":1665.3799999999999,"endTime":1668.4099999999999,"body":"can't believe how much we got"},{"speaker":"Rich Sheridan","startTime":1665.3799999999999,"endTime":1668.4099999999999,"body":"done in such a short period of"},{"speaker":"Rich Sheridan","startTime":1668.4099999999999,"endTime":1670.8999999999999,"body":"time. I can't believe how much"},{"speaker":"Rich Sheridan","startTime":1668.4099999999999,"endTime":1670.8999999999999,"body":"fun it was, I can't believe I'll"},{"speaker":"Rich Sheridan","startTime":1671.1399999999999,"endTime":1673.6599999999999,"body":"support I can't believe how much"},{"speaker":"Rich Sheridan","startTime":1671.1399999999999,"endTime":1673.6599999999999,"body":"energy I brought to work. I"},{"speaker":"Rich Sheridan","startTime":1673.6599999999999,"endTime":1676.24,"body":"wanted to get to work early,"},{"speaker":"Rich Sheridan","startTime":1673.6599999999999,"endTime":1676.24,"body":"stay late, because there was"},{"speaker":"Rich Sheridan","startTime":1676.24,"endTime":1681.73,"body":"this camaraderie there was human"},{"speaker":"Rich Sheridan","startTime":1676.24,"endTime":1681.73,"body":"energy, we got shit done.' And"},{"speaker":"Rich Sheridan","startTime":1681.73,"endTime":1687.76,"body":"so now, what happens, right, the"},{"speaker":"Rich Sheridan","startTime":1681.73,"endTime":1687.76,"body":"project ends, and everybody goes"},{"speaker":"Rich Sheridan","startTime":1687.76,"endTime":1692.44,"body":"back to their offices and cubes."},{"speaker":"Rich Sheridan","startTime":1687.76,"endTime":1692.44,"body":"And they lament, the slowness,"},{"speaker":"Rich Sheridan","startTime":1692.44,"endTime":1696.22,"body":"the bureaucracy, the meeting"},{"speaker":"Rich Sheridan","startTime":1692.44,"endTime":1696.22,"body":"load, the slow decision, or no"},{"speaker":"Rich Sheridan","startTime":1696.22,"endTime":1699.1299999999999,"body":"decision making and all that"},{"speaker":"Rich Sheridan","startTime":1696.22,"endTime":1699.1299999999999,"body":"kind of stuff. And can't just"},{"speaker":"Rich Sheridan","startTime":1699.1299999999999,"endTime":1702.85,"body":"ask the question, why don't we"},{"speaker":"Rich Sheridan","startTime":1699.1299999999999,"endTime":1702.85,"body":"work like that all the time? And"},{"speaker":"Rich Sheridan","startTime":1702.85,"endTime":1707.29,"body":"that's why Menlo has no walls,"},{"speaker":"Rich Sheridan","startTime":1702.85,"endTime":1707.29,"body":"cubes or doors. So the pairing"},{"speaker":"Rich Sheridan","startTime":1707.29,"endTime":1711.01,"body":"concept came out of that book."},{"speaker":"Rich Sheridan","startTime":1707.29,"endTime":1711.01,"body":"And I will tell you, it was not"},{"speaker":"Rich Sheridan","startTime":1711.01,"endTime":1714.19,"body":"well received when I first"},{"speaker":"Rich Sheridan","startTime":1711.01,"endTime":1714.19,"body":"brought it out. First time I"},{"speaker":"Rich Sheridan","startTime":1714.19,"endTime":1716.56,"body":"suggested to my team, 'Hey,"},{"speaker":"Rich Sheridan","startTime":1714.19,"endTime":1716.56,"body":"guys, I'm thinking I'm gonna"},{"speaker":"Rich Sheridan","startTime":1716.56,"endTime":1719.26,"body":"pull you out of your offices and"},{"speaker":"Rich Sheridan","startTime":1716.56,"endTime":1719.26,"body":"keeps I just read this book, we"},{"speaker":"Rich Sheridan","startTime":1719.26,"endTime":1722.23,"body":"put you out in a big open room,"},{"speaker":"Rich Sheridan","startTime":1719.26,"endTime":1722.23,"body":"have you share a computer and"},{"speaker":"Rich Sheridan","startTime":1722.23,"endTime":1724.75,"body":"have you share your code? And"},{"speaker":"Rich Sheridan","startTime":1722.23,"endTime":1724.75,"body":"they looked at, they wouldn't"},{"speaker":"Rich Sheridan","startTime":1724.75,"endTime":1728.02,"body":"even look at me. I mean, at"},{"speaker":"Rich Sheridan","startTime":1724.75,"endTime":1728.02,"body":"first first blush, you I was VP"},{"speaker":"Rich Sheridan","startTime":1728.02,"endTime":1730.45,"body":"of R\u0026D. So I had the perch, I"},{"speaker":"Rich Sheridan","startTime":1728.02,"endTime":1730.45,"body":"could make this happen if I"},{"speaker":"Rich Sheridan","startTime":1730.45,"endTime":1733.57,"body":"wanted to. But I knew making"},{"speaker":"Rich Sheridan","startTime":1730.45,"endTime":1733.57,"body":"stuff happen that way isn't good"},{"speaker":"Rich Sheridan","startTime":1733.57,"endTime":1736.57,"body":"leadership and you don't get a"},{"speaker":"Rich Sheridan","startTime":1733.57,"endTime":1736.57,"body":"lot of good followership. They"},{"speaker":"Rich Sheridan","startTime":1736.57,"endTime":1739.24,"body":"wouldn't even make eye contact"},{"speaker":"Rich Sheridan","startTime":1736.57,"endTime":1739.24,"body":"with me here and they look down."},{"speaker":"Rich Sheridan","startTime":1740.02,"endTime":1744.1,"body":"They're like, 'Oh, God, let him,"},{"speaker":"Rich Sheridan","startTime":1740.02,"endTime":1744.1,"body":"please, if I don't look at him,"},{"speaker":"Rich Sheridan","startTime":1744.1,"endTime":1745.3899999999999,"body":"he'll go away. And he'll"},{"speaker":"Rich Sheridan","startTime":1744.1,"endTime":1745.3899999999999,"body":"forget.'"},{"speaker":"Aaron Moncur","startTime":1745.6599999999999,"endTime":1747.04,"body":"He'll forget about"},{"speaker":"Aaron Moncur","startTime":1745.6599999999999,"endTime":1747.04,"body":"it sooner or later."},{"speaker":"Rich Sheridan","startTime":1747.04,"endTime":1749.1399999999999,"body":"And finally, one"},{"speaker":"Rich Sheridan","startTime":1747.04,"endTime":1749.1399999999999,"body":"of my guys reasons, and I think,"},{"speaker":"Rich Sheridan","startTime":1749.1399999999999,"endTime":1751.27,"body":"Gil, tell me what you think"},{"speaker":"Rich Sheridan","startTime":1749.1399999999999,"endTime":1751.27,"body":"about this idea. And he says,"},{"speaker":"Rich Sheridan","startTime":1751.27,"endTime":1754.51,"body":"rich blood made him murder,"},{"speaker":"Rich Sheridan","startTime":1751.27,"endTime":1754.51,"body":"don't do it. Don't pull me out"},{"speaker":"Rich Sheridan","startTime":1754.51,"endTime":1756.82,"body":"of my office, don't put me out"},{"speaker":"Rich Sheridan","startTime":1754.51,"endTime":1756.82,"body":"of big open room. Don't make me"},{"speaker":"Rich Sheridan","startTime":1756.82,"endTime":1759.6699999999998,"body":"shared computer. And please,"},{"speaker":"Rich Sheridan","startTime":1756.82,"endTime":1759.6699999999998,"body":"don't let me share my code. It's"},{"speaker":"Rich Sheridan","startTime":1759.6699999999998,"endTime":1764.71,"body":"my code. But I did have two guys"},{"speaker":"Rich Sheridan","startTime":1759.6699999999998,"endTime":1764.71,"body":"who wanted to try it. They came"},{"speaker":"Rich Sheridan","startTime":1764.71,"endTime":1767.32,"body":"to me afterwards, they didn't,"},{"speaker":"Rich Sheridan","startTime":1764.71,"endTime":1767.32,"body":"they saw the controversy. So"},{"speaker":"Rich Sheridan","startTime":1767.32,"endTime":1769.8999999999999,"body":"they didn't want to say anything"},{"speaker":"Rich Sheridan","startTime":1767.32,"endTime":1769.8999999999999,"body":"in the meeting. And they said,"},{"speaker":"Rich Sheridan","startTime":1769.8999999999999,"endTime":1772.69,"body":"we just want to try this. One of"},{"speaker":"Rich Sheridan","startTime":1769.8999999999999,"endTime":1772.69,"body":"the guys had already told me he"},{"speaker":"Rich Sheridan","startTime":1772.69,"endTime":1775.96,"body":"was quitting. Because he was"},{"speaker":"Rich Sheridan","startTime":1772.69,"endTime":1775.96,"body":"frustrated as I was. And he was"},{"speaker":"Rich Sheridan","startTime":1775.96,"endTime":1779.29,"body":"at the frontlines. I was top of"},{"speaker":"Rich Sheridan","startTime":1775.96,"endTime":1779.29,"body":"the deck there. And he said,"},{"speaker":"Rich Sheridan","startTime":1779.4099999999999,"endTime":1782.23,"body":"Rich, I need a reference on my"},{"speaker":"Rich Sheridan","startTime":1779.4099999999999,"endTime":1782.23,"body":"resume. I'm, I'm not going to"},{"speaker":"Rich Sheridan","startTime":1782.23,"endTime":1784.99,"body":"stay here. I'm too frustrated,"},{"speaker":"Rich Sheridan","startTime":1782.23,"endTime":1784.99,"body":"like you are, but I gotta, I"},{"speaker":"Rich Sheridan","startTime":1784.99,"endTime":1788.3799999999999,"body":"gotta leave. But he was one of"},{"speaker":"Rich Sheridan","startTime":1784.99,"endTime":1788.3799999999999,"body":"the guys who volunteered to try"},{"speaker":"Rich Sheridan","startTime":1788.3799999999999,"endTime":1790.8999999999999,"body":"this pairing thing. And he"},{"speaker":"Rich Sheridan","startTime":1788.3799999999999,"endTime":1790.8999999999999,"body":"stopped me three weeks later in"},{"speaker":"Rich Sheridan","startTime":1790.8999999999999,"endTime":1794.59,"body":"the parking lot as we were"},{"speaker":"Rich Sheridan","startTime":1790.8999999999999,"endTime":1794.59,"body":"walking into the office, and he"},{"speaker":"Rich Sheridan","startTime":1794.59,"endTime":1798.4299999999998,"body":"says, rich, are you still gonna"},{"speaker":"Rich Sheridan","startTime":1794.59,"endTime":1798.4299999999998,"body":"pay me to work here? I said"},{"speaker":"Rich Sheridan","startTime":1798.4299999999998,"endTime":1802.21,"body":"what? He goes, this pairing"},{"speaker":"Rich Sheridan","startTime":1798.4299999999998,"endTime":1802.21,"body":"thing is so much fun. We're"},{"speaker":"Rich Sheridan","startTime":1802.21,"endTime":1804.61,"body":"getting so much done Disney feel"},{"speaker":"Rich Sheridan","startTime":1802.21,"endTime":1804.61,"body":"like work anymore? I'm not sure"},{"speaker":"Rich Sheridan","startTime":1804.61,"endTime":1805.3,"body":"I should get paid."},{"speaker":"Rich Sheridan","startTime":1807.31,"endTime":1811.3,"body":"These were my responses there"},{"speaker":"Rich Sheridan","startTime":1807.31,"endTime":1811.3,"body":"and blood mayhem, murder, I will"},{"speaker":"Rich Sheridan","startTime":1811.3,"endTime":1812.6799999999998,"body":"work for you for free."},{"speaker":"Aaron Moncur","startTime":1814.33,"endTime":1815.6499999999999,"body":"Polar opposites."},{"speaker":"Rich Sheridan","startTime":1815.6799999999998,"endTime":1818.26,"body":"Yep. And when I"},{"speaker":"Rich Sheridan","startTime":1815.6799999999998,"endTime":1818.26,"body":"found that you're making"},{"speaker":"Rich Sheridan","startTime":1818.26,"endTime":1821.59,"body":"important changes your pay"},{"speaker":"Rich Sheridan","startTime":1818.26,"endTime":1821.59,"body":"attention to the energy from the"},{"speaker":"Rich Sheridan","startTime":1821.6499999999999,"endTime":1826.36,"body":"edges. And those were two edge"},{"speaker":"Rich Sheridan","startTime":1821.6499999999999,"endTime":1826.36,"body":"energies right at opposite ends"},{"speaker":"Rich Sheridan","startTime":1826.36,"endTime":1826.99,"body":"of the spectrum."},{"speaker":"Aaron Moncur","startTime":1828.19,"endTime":1833.1399999999999,"body":"Yeah. That's,"},{"speaker":"Aaron Moncur","startTime":1828.19,"endTime":1833.1399999999999,"body":"that's amazing. So we have tried"},{"speaker":"Aaron Moncur","startTime":1833.1399999999999,"endTime":1838.1799999999998,"body":"the pairing approach, we did it"},{"speaker":"Aaron Moncur","startTime":1833.1399999999999,"endTime":1838.1799999999998,"body":"on two or three projects. And on"},{"speaker":"Aaron Moncur","startTime":1838.1799999999998,"endTime":1841.1799999999998,"body":"all of them, we went over"},{"speaker":"Aaron Moncur","startTime":1838.1799999999998,"endTime":1841.1799999999998,"body":"budget. And so we stopped doing"},{"speaker":"Aaron Moncur","startTime":1841.1799999999998,"endTime":1844.99,"body":"it. And I imagine there are"},{"speaker":"Aaron Moncur","startTime":1841.1799999999998,"endTime":1844.99,"body":"others out there who have heard"},{"speaker":"Aaron Moncur","startTime":1844.99,"endTime":1849.4299999999998,"body":"this pairing philosophy and who"},{"speaker":"Aaron Moncur","startTime":1844.99,"endTime":1849.4299999999998,"body":"have tried it. And for whatever"},{"speaker":"Aaron Moncur","startTime":1849.4299999999998,"endTime":1852.3999999999999,"body":"reason, decided, no, we can't do"},{"speaker":"Aaron Moncur","startTime":1849.4299999999998,"endTime":1852.3999999999999,"body":"it and kind of went back to the"},{"speaker":"Aaron Moncur","startTime":1852.3999999999999,"endTime":1856.48,"body":"way that things were. What, what"},{"speaker":"Aaron Moncur","startTime":1852.3999999999999,"endTime":1856.48,"body":"coaching or advice would you"},{"speaker":"Aaron Moncur","startTime":1856.48,"endTime":1861.55,"body":"give groups like mine or the"},{"speaker":"Aaron Moncur","startTime":1856.48,"endTime":1861.55,"body":"others out there who have tried"},{"speaker":"Aaron Moncur","startTime":1861.55,"endTime":1865.1499999999999,"body":"this to successfully implement"},{"speaker":"Aaron Moncur","startTime":1861.55,"endTime":1865.1499999999999,"body":"pairing?"},{"speaker":"Rich Sheridan","startTime":1866.03,"endTime":1871.1299999999999,"body":"Well, again, I'm,"},{"speaker":"Rich Sheridan","startTime":1866.03,"endTime":1871.1299999999999,"body":"A, let me be very clear. We are"},{"speaker":"Rich Sheridan","startTime":1871.1299999999999,"endTime":1874.4299999999998,"body":"a living breathing example of a"},{"speaker":"Rich Sheridan","startTime":1871.1299999999999,"endTime":1874.4299999999998,"body":"company that does things the way"},{"speaker":"Rich Sheridan","startTime":1874.4299999999998,"endTime":1877.1599999999999,"body":"we do them. I write books about"},{"speaker":"Rich Sheridan","startTime":1874.4299999999998,"endTime":1877.1599999999999,"body":"them. I give talks about people"},{"speaker":"Rich Sheridan","startTime":1877.1599999999999,"endTime":1881.54,"body":"coming up doors, but in no way"},{"speaker":"Rich Sheridan","startTime":1877.1599999999999,"endTime":1881.54,"body":"am I trying to tell anybody we"},{"speaker":"Rich Sheridan","startTime":1881.54,"endTime":1884.54,"body":"have found the one true way of"},{"speaker":"Rich Sheridan","startTime":1881.54,"endTime":1884.54,"body":"working okay, so I just want to"},{"speaker":"Rich Sheridan","startTime":1884.54,"endTime":1888.53,"body":"be very clear. I, I will be a"},{"speaker":"Rich Sheridan","startTime":1884.54,"endTime":1888.53,"body":"big advocate preparing for a"},{"speaker":"Rich Sheridan","startTime":1888.62,"endTime":1893.8999999999999,"body":"bunch of different reasons. The"},{"speaker":"Rich Sheridan","startTime":1888.62,"endTime":1893.8999999999999,"body":"real key, Aaron, is, and this is"},{"speaker":"Rich Sheridan","startTime":1893.8999999999999,"endTime":1896.72,"body":"important as software is"},{"speaker":"Rich Sheridan","startTime":1893.8999999999999,"endTime":1896.72,"body":"probably important in your world"},{"speaker":"Rich Sheridan","startTime":1896.72,"endTime":1900.95,"body":"is because people always ask me,"},{"speaker":"Rich Sheridan","startTime":1896.72,"endTime":1900.95,"body":"'How much does this cost? And"},{"speaker":"Rich Sheridan","startTime":1900.95,"endTime":1903.95,"body":"what's the cost benefit"},{"speaker":"Rich Sheridan","startTime":1900.95,"endTime":1903.95,"body":"analysis?' And the question I"},{"speaker":"Rich Sheridan","startTime":1903.95,"endTime":1907.37,"body":"was asked him back his, or the"},{"speaker":"Rich Sheridan","startTime":1903.95,"endTime":1907.37,"body":"statement I make back is, 'It"},{"speaker":"Rich Sheridan","startTime":1907.37,"endTime":1911.24,"body":"depends on where you measure.'"},{"speaker":"Rich Sheridan","startTime":1907.37,"endTime":1911.24,"body":"Right?"},{"speaker":"Aaron Moncur","startTime":1911.3,"endTime":1912.1699999999998,"body":"I can see that."},{"speaker":"Rich Sheridan","startTime":1912.44,"endTime":1915.53,"body":"Because if you're"},{"speaker":"Rich Sheridan","startTime":1912.44,"endTime":1915.53,"body":"talking about typing speed,"},{"speaker":"Rich Sheridan","startTime":1916.1599999999999,"endTime":1918.86,"body":"we're cutting that in half,"},{"speaker":"Rich Sheridan","startTime":1916.1599999999999,"endTime":1918.86,"body":"because only two hands out of"},{"speaker":"Rich Sheridan","startTime":1918.86,"endTime":1922.55,"body":"four on the keyboard. Yeah, so"},{"speaker":"Rich Sheridan","startTime":1918.86,"endTime":1922.55,"body":"now, I can guarantee you"},{"speaker":"Rich Sheridan","startTime":1922.58,"endTime":1926.06,"body":"programming has never been about"},{"speaker":"Rich Sheridan","startTime":1922.58,"endTime":1926.06,"body":"typing speed, right? Ever,"},{"speaker":"Rich Sheridan","startTime":1926.24,"endTime":1928.55,"body":"right? If it was, we'd be"},{"speaker":"Rich Sheridan","startTime":1926.24,"endTime":1928.55,"body":"sending all our programmers to"},{"speaker":"Rich Sheridan","startTime":1928.6699999999998,"endTime":1933.6799999999998,"body":"Mavis Beacon typing classes or"},{"speaker":"Rich Sheridan","startTime":1928.6699999999998,"endTime":1933.6799999999998,"body":"something. Right. But it's never"},{"speaker":"Rich Sheridan","startTime":1933.6799999999998,"endTime":1936.4099999999999,"body":"been about typing speed. It's"},{"speaker":"Rich Sheridan","startTime":1933.6799999999998,"endTime":1936.4099999999999,"body":"always been about problem"},{"speaker":"Rich Sheridan","startTime":1936.4099999999999,"endTime":1940.4299999999998,"body":"solving. And so now the question"},{"speaker":"Rich Sheridan","startTime":1936.4099999999999,"endTime":1940.4299999999998,"body":"is where, where else could you"},{"speaker":"Rich Sheridan","startTime":1940.4299999999998,"endTime":1945.35,"body":"measure to see what the true"},{"speaker":"Rich Sheridan","startTime":1940.4299999999998,"endTime":1945.35,"body":"cost is? And what we choose to"},{"speaker":"Rich Sheridan","startTime":1945.35,"endTime":1949.6399999999999,"body":"do is, is measure out at the"},{"speaker":"Rich Sheridan","startTime":1945.35,"endTime":1949.6399999999999,"body":"ends of the project after the"},{"speaker":"Rich Sheridan","startTime":1949.6399999999999,"endTime":1952.97,"body":"software is delivered, how much"},{"speaker":"Rich Sheridan","startTime":1949.6399999999999,"endTime":1952.97,"body":"rework is being asked for? How"},{"speaker":"Rich Sheridan","startTime":1952.97,"endTime":1957.1399999999999,"body":"many catastrophes are you having"},{"speaker":"Rich Sheridan","startTime":1952.97,"endTime":1957.1399999999999,"body":"how many firefights? How much"},{"speaker":"Rich Sheridan","startTime":1957.1399999999999,"endTime":1961.28,"body":"emergency work do you have to do"},{"speaker":"Rich Sheridan","startTime":1957.1399999999999,"endTime":1961.28,"body":"to repair the work of I will"},{"speaker":"Rich Sheridan","startTime":1961.28,"endTime":1964.79,"body":"simply say, the incomplete"},{"speaker":"Rich Sheridan","startTime":1961.28,"endTime":1964.79,"body":"problem solving of individual"},{"speaker":"Rich Sheridan","startTime":1964.79,"endTime":1967.52,"body":"heroes working on their own,"},{"speaker":"Rich Sheridan","startTime":1964.79,"endTime":1967.52,"body":"especially when they're tired."},{"speaker":"Rich Sheridan","startTime":1969.02,"endTime":1972.6499999999999,"body":"And so for us, when we measure"},{"speaker":"Rich Sheridan","startTime":1969.02,"endTime":1972.6499999999999,"body":"how far here's the measurement I"},{"speaker":"Rich Sheridan","startTime":1972.6499999999999,"endTime":1975.32,"body":"have, I mean, it's as concrete a"},{"speaker":"Rich Sheridan","startTime":1972.6499999999999,"endTime":1975.32,"body":"measurement as I can give you."},{"speaker":"Rich Sheridan","startTime":1976.28,"endTime":1983.84,"body":"In my old life, pre memo pre"},{"speaker":"Rich Sheridan","startTime":1976.28,"endTime":1983.84,"body":"moving to this kind of model. I"},{"speaker":"Rich Sheridan","startTime":1983.84,"endTime":1989.72,"body":"would guess I had on average,"},{"speaker":"Rich Sheridan","startTime":1983.84,"endTime":1989.72,"body":"two, software emergencies, on"},{"speaker":"Rich Sheridan","startTime":1989.72,"endTime":1990.83,"body":"average per day"},{"speaker":"Aaron Moncur","startTime":1991.28,"endTime":1992.57,"body":"Per day, wow,"},{"speaker":"Rich Sheridan","startTime":1992.56,"endTime":1995.47,"body":"Per day."},{"speaker":"Rich Sheridan","startTime":1992.56,"endTime":1995.47,"body":"Firefighting galore. Phone's"},{"speaker":"Rich Sheridan","startTime":1995.47,"endTime":1998.26,"body":"ringing off the hook with"},{"speaker":"Rich Sheridan","startTime":1995.47,"endTime":1998.26,"body":"problems, problem reports"},{"speaker":"Rich Sheridan","startTime":1998.26,"endTime":2002.25,"body":"stacking up, you know, everybody"},{"speaker":"Rich Sheridan","startTime":1998.26,"endTime":2002.25,"body":"unhappy, the people who do the"},{"speaker":"Rich Sheridan","startTime":2002.25,"endTime":2004.86,"body":"work demoralized because they"},{"speaker":"Rich Sheridan","startTime":2002.25,"endTime":2004.86,"body":"never had a chance to work with"},{"speaker":"Rich Sheridan","startTime":2004.86,"endTime":2008.3999999999999,"body":"privates Deming said, and it was"},{"speaker":"Rich Sheridan","startTime":2004.86,"endTime":2008.3999999999999,"body":"just that was my life. That was"},{"speaker":"Rich Sheridan","startTime":2008.3999999999999,"endTime":2012.69,"body":"what I was trying to escape. We"},{"speaker":"Rich Sheridan","startTime":2008.3999999999999,"endTime":2012.69,"body":"are 20 years in here, 20 years"},{"speaker":"Rich Sheridan","startTime":2012.69,"endTime":2016.35,"body":"into this process. Now, I'm not"},{"speaker":"Rich Sheridan","startTime":2012.69,"endTime":2016.35,"body":"going to claim that it's just"},{"speaker":"Rich Sheridan","startTime":2016.35,"endTime":2019.35,"body":"about pairing. But this is a"},{"speaker":"Rich Sheridan","startTime":2016.35,"endTime":2019.35,"body":"significant part of what we do."},{"speaker":"Rich Sheridan","startTime":2021.78,"endTime":2025.56,"body":"To remember, I said two a day?"},{"speaker":"Aaron Moncur","startTime":2025.83,"endTime":2026.46,"body":"Yeah"},{"speaker":"Rich Sheridan","startTime":2027.33,"endTime":2032.82,"body":"Two in 20 years,"},{"speaker":"Rich Sheridan","startTime":2027.33,"endTime":2032.82,"body":"two software emergencies in 20"},{"speaker":"Rich Sheridan","startTime":2032.97,"endTime":2036.78,"body":"years, most of my team who's"},{"speaker":"Rich Sheridan","startTime":2032.97,"endTime":2036.78,"body":"only worked here came here out"},{"speaker":"Rich Sheridan","startTime":2036.78,"endTime":2041.52,"body":"of college, or here for even 15"},{"speaker":"Rich Sheridan","startTime":2036.78,"endTime":2041.52,"body":"years, still doesn't still is"},{"speaker":"Rich Sheridan","startTime":2041.52,"endTime":2043.53,"body":"never directly experienced it"},{"speaker":"Rich Sheridan","startTime":2041.52,"endTime":2043.53,"body":"because they weren't on the"},{"speaker":"Rich Sheridan","startTime":2043.53,"endTime":2046.26,"body":"projects where they occurred."},{"speaker":"Rich Sheridan","startTime":2043.53,"endTime":2046.26,"body":"Can you imagine you went, you're"},{"speaker":"Rich Sheridan","startTime":2046.26,"endTime":2048.7200000000003,"body":"going to go your whole career"},{"speaker":"Rich Sheridan","startTime":2046.26,"endTime":2048.7200000000003,"body":"potentially, without ever having"},{"speaker":"Rich Sheridan","startTime":2048.7200000000003,"endTime":2051.57,"body":"a software merchant? I even have"},{"speaker":"Rich Sheridan","startTime":2048.7200000000003,"endTime":2051.57,"body":"to tell them what that means."},{"speaker":"Rich Sheridan","startTime":2051.57,"endTime":2054.3,"body":"They don't even understand."},{"speaker":"Rich Sheridan","startTime":2051.57,"endTime":2054.3,"body":"They're like, 'What do you mean"},{"speaker":"Rich Sheridan","startTime":2054.3,"endTime":2058.53,"body":"emergency? What does an"},{"speaker":"Rich Sheridan","startTime":2054.3,"endTime":2058.53,"body":"emergency look like?' That"},{"speaker":"Rich Sheridan","startTime":2059.61,"endTime":2063.12,"body":"doesn't mean we're bug free, but"},{"speaker":"Rich Sheridan","startTime":2059.61,"endTime":2063.12,"body":"we are emergency free and the"},{"speaker":"Rich Sheridan","startTime":2063.12,"endTime":2068.16,"body":"quality that's produced by two"},{"speaker":"Rich Sheridan","startTime":2063.12,"endTime":2068.16,"body":"people working together, since"},{"speaker":"Rich Sheridan","startTime":2068.16,"endTime":2072.21,"body":"quality through the roof. Even"},{"speaker":"Rich Sheridan","startTime":2068.16,"endTime":2072.21,"body":"the mathematicians of Six Sigma"},{"speaker":"Rich Sheridan","startTime":2072.21,"endTime":2074.28,"body":"get it when they're looking,"},{"speaker":"Rich Sheridan","startTime":2072.21,"endTime":2074.28,"body":"they're like, 'Oh, my gosh, you"},{"speaker":"Rich Sheridan","startTime":2074.28,"endTime":2076.86,"body":"move source and inspections at"},{"speaker":"Rich Sheridan","startTime":2074.28,"endTime":2076.86,"body":"the same point in time and"},{"speaker":"Rich Sheridan","startTime":2076.86,"endTime":2080.2200000000003,"body":"space\\. Of course, quality is"},{"speaker":"Rich Sheridan","startTime":2076.86,"endTime":2080.2200000000003,"body":"gonna improve, because by type"},{"speaker":"Rich Sheridan","startTime":2080.2200000000003,"endTime":2082.29,"body":"something wrong, and you catch"},{"speaker":"Rich Sheridan","startTime":2080.2200000000003,"endTime":2082.29,"body":"it right there, that's gonna"},{"speaker":"Rich Sheridan","startTime":2082.29,"endTime":2083.91,"body":"save us months down the road.'"},{"speaker":"Aaron Moncur","startTime":2084.4900000000002,"endTime":2088.6,"body":"Yeah. Yeah, I"},{"speaker":"Aaron Moncur","startTime":2084.4900000000002,"endTime":2088.6,"body":"mean, most of our projects go"},{"speaker":"Aaron Moncur","startTime":2088.6,"endTime":2092.35,"body":"pretty well. But there are a"},{"speaker":"Aaron Moncur","startTime":2088.6,"endTime":2092.35,"body":"handful that don't go well. And"},{"speaker":"Aaron Moncur","startTime":2092.3799999999997,"endTime":2096.3999999999996,"body":"one of the things that we have"},{"speaker":"Aaron Moncur","startTime":2092.3799999999997,"endTime":2096.3999999999996,"body":"identified is rushing a design"},{"speaker":"Aaron Moncur","startTime":2096.43,"endTime":2102.7599999999998,"body":"out the door. We're trying to"},{"speaker":"Aaron Moncur","startTime":2096.43,"endTime":2102.7599999999998,"body":"meet a deadline, and we start"},{"speaker":"Aaron Moncur","startTime":2102.79,"endTime":2106.81,"body":"ordering custom hardware that"},{"speaker":"Aaron Moncur","startTime":2102.79,"endTime":2106.81,"body":"we've designed without, you"},{"speaker":"Aaron Moncur","startTime":2106.81,"endTime":2113.95,"body":"know, 100%, doing a really"},{"speaker":"Aaron Moncur","startTime":2106.81,"endTime":2113.95,"body":"detailed design review of the"},{"speaker":"Aaron Moncur","startTime":2113.95,"endTime":2118.06,"body":"equipment, and then we get stuff"},{"speaker":"Aaron Moncur","startTime":2113.95,"endTime":2118.06,"body":"in and yeah, we you know, we"},{"speaker":"Aaron Moncur","startTime":2118.06,"endTime":2121.8399999999997,"body":"started procurement on time, but"},{"speaker":"Aaron Moncur","startTime":2118.06,"endTime":2121.8399999999997,"body":"then we get the parts and, and"},{"speaker":"Aaron Moncur","startTime":2121.87,"endTime":2126.8199999999997,"body":"oh, this hole isn't in the right"},{"speaker":"Aaron Moncur","startTime":2121.87,"endTime":2126.8199999999997,"body":"place. And we need a slot in"},{"speaker":"Aaron Moncur","startTime":2126.8199999999997,"endTime":2130.45,"body":"this area. And oh, the finishes"},{"speaker":"Aaron Moncur","startTime":2126.8199999999997,"endTime":2130.45,"body":"incorrect on these aluminum"},{"speaker":"Aaron Moncur","startTime":2130.45,"endTime":2135.82,"body":"parts. And all of a sudden, it's"},{"speaker":"Aaron Moncur","startTime":2130.45,"endTime":2135.82,"body":"dozens and dozens of hours and"},{"speaker":"Aaron Moncur","startTime":2135.82,"endTime":2140.02,"body":"potentially weeks that we fall"},{"speaker":"Aaron Moncur","startTime":2135.82,"endTime":2140.02,"body":"behind because of these things."},{"speaker":"Aaron Moncur","startTime":2140.59,"endTime":2147.22,"body":"And were we to have, whether"},{"speaker":"Aaron Moncur","startTime":2140.59,"endTime":2147.22,"body":"it's pairing or just a better"},{"speaker":"Aaron Moncur","startTime":2147.22,"endTime":2150.82,"body":"discipline in and saying no,"},{"speaker":"Aaron Moncur","startTime":2147.22,"endTime":2150.82,"body":"we're not going to send this out"},{"speaker":"Aaron Moncur","startTime":2150.82,"endTime":2155.11,"body":"until we've, you know, gone"},{"speaker":"Aaron Moncur","startTime":2150.82,"endTime":2155.11,"body":"through our full process. A lot"},{"speaker":"Aaron Moncur","startTime":2155.11,"endTime":2157.75,"body":"of those problems just just"},{"speaker":"Aaron Moncur","startTime":2155.11,"endTime":2157.75,"body":"wouldn't happen so I can fully"},{"speaker":"Aaron Moncur","startTime":2157.75,"endTime":2163.48,"body":"appreciate the quality"},{"speaker":"Aaron Moncur","startTime":2157.75,"endTime":2163.48,"body":"improvement that comes with"},{"speaker":"Aaron Moncur","startTime":2163.48,"endTime":2163.9,"body":"pairing."},{"speaker":"Rich Sheridan","startTime":2164.17,"endTime":2166.57,"body":"And here's the"},{"speaker":"Rich Sheridan","startTime":2164.17,"endTime":2166.57,"body":"other thing: Pairing like"},{"speaker":"Rich Sheridan","startTime":2166.57,"endTime":2171.13,"body":"everything else is a skill. You"},{"speaker":"Rich Sheridan","startTime":2166.57,"endTime":2171.13,"body":"can't if you took two of your"},{"speaker":"Rich Sheridan","startTime":2171.13,"endTime":2174.73,"body":"people to hey, you're gonna pair"},{"speaker":"Rich Sheridan","startTime":2171.13,"endTime":2174.73,"body":"now. The first problem is"},{"speaker":"Rich Sheridan","startTime":2174.73,"endTime":2177.43,"body":"there's more how would that"},{"speaker":"Rich Sheridan","startTime":2174.73,"endTime":2177.43,"body":"work? Why would we do this? Why"},{"speaker":"Rich Sheridan","startTime":2177.43,"endTime":2180.82,"body":"would you know what you know?"},{"speaker":"Rich Sheridan","startTime":2177.43,"endTime":2180.82,"body":"And then the other problem is"},{"speaker":"Rich Sheridan","startTime":2180.82,"endTime":2183.19,"body":"and this is what usually happens"},{"speaker":"Rich Sheridan","startTime":2180.82,"endTime":2183.19,"body":"when people experiment with"},{"speaker":"Rich Sheridan","startTime":2183.19,"endTime":2186.88,"body":"this, that because remember it"},{"speaker":"Rich Sheridan","startTime":2183.19,"endTime":2186.88,"body":"our world, two people are"},{"speaker":"Rich Sheridan","startTime":2186.88,"endTime":2191.0499999999997,"body":"working on the same task at the"},{"speaker":"Rich Sheridan","startTime":2186.88,"endTime":2191.0499999999997,"body":"same time, it is their co-owned"},{"speaker":"Rich Sheridan","startTime":2191.08,"endTime":2194.68,"body":"task. Typical pairing"},{"speaker":"Rich Sheridan","startTime":2191.08,"endTime":2194.68,"body":"environment is 'Hey, Eric, can"},{"speaker":"Rich Sheridan","startTime":2194.68,"endTime":2197.44,"body":"you come here and help me for a"},{"speaker":"Rich Sheridan","startTime":2194.68,"endTime":2197.44,"body":"little while?' Well, every"},{"speaker":"Rich Sheridan","startTime":2197.44,"endTime":2200.2,"body":"minute you're spending with me,"},{"speaker":"Rich Sheridan","startTime":2197.44,"endTime":2200.2,"body":"whatever you're supposed to be"},{"speaker":"Rich Sheridan","startTime":2200.2,"endTime":2203.74,"body":"working on, is fall further and"},{"speaker":"Rich Sheridan","startTime":2200.2,"endTime":2203.74,"body":"further and further behind. So"},{"speaker":"Rich Sheridan","startTime":2203.74,"endTime":2207.04,"body":"you're not quite in with me on"},{"speaker":"Rich Sheridan","startTime":2203.74,"endTime":2207.04,"body":"this, right? Because you're"},{"speaker":"Rich Sheridan","startTime":2207.04,"endTime":2210.34,"body":"like, your half your brain at"},{"speaker":"Rich Sheridan","startTime":2207.04,"endTime":2210.34,"body":"least is like, I got to get back"},{"speaker":"Rich Sheridan","startTime":2210.34,"endTime":2212.7999999999997,"body":"to work, or I'm gonna be late"},{"speaker":"Rich Sheridan","startTime":2210.34,"endTime":2212.7999999999997,"body":"for dinner tonight. And I'm"},{"speaker":"Rich Sheridan","startTime":2212.7999999999997,"endTime":2216.73,"body":"gonna have to come in to finish"},{"speaker":"Rich Sheridan","startTime":2212.7999999999997,"endTime":2216.73,"body":"my other work. And we alleviate"},{"speaker":"Rich Sheridan","startTime":2216.73,"endTime":2220.75,"body":"that in our world. Because no,"},{"speaker":"Rich Sheridan","startTime":2216.73,"endTime":2220.75,"body":"no, this is your task together."},{"speaker":"Rich Sheridan","startTime":2221.23,"endTime":2222.97,"body":"And there is no other thing to"},{"speaker":"Rich Sheridan","startTime":2221.23,"endTime":2222.97,"body":"go back to."},{"speaker":"Aaron Moncur","startTime":2224.74,"endTime":2228.58,"body":"That's fantastic"},{"speaker":"Aaron Moncur","startTime":2224.74,"endTime":2228.58,"body":"help. How many people are on"},{"speaker":"Aaron Moncur","startTime":2228.58,"endTime":2233.89,"body":"your team? And is everyone there"},{"speaker":"Aaron Moncur","startTime":2228.58,"endTime":2233.89,"body":"working in pairs? Or there's"},{"speaker":"Aaron Moncur","startTime":2233.92,"endTime":2234.97,"body":"some people who don't?"},{"speaker":"Rich Sheridan","startTime":2235.2999999999997,"endTime":2237.7,"body":"Yeah, we"},{"speaker":"Rich Sheridan","startTime":2235.2999999999997,"endTime":2237.7,"body":"typically we have a team about"},{"speaker":"Rich Sheridan","startTime":2237.7,"endTime":2241.72,"body":"50 to 55, the pandemic took a"},{"speaker":"Rich Sheridan","startTime":2237.7,"endTime":2241.72,"body":"bit of a bite out of that when"},{"speaker":"Rich Sheridan","startTime":2241.72,"endTime":2245.41,"body":"the economic calamity of"},{"speaker":"Rich Sheridan","startTime":2241.72,"endTime":2245.41,"body":"pandemic hit, we're growing fast"},{"speaker":"Rich Sheridan","startTime":2245.41,"endTime":2248.56,"body":"to get back up to that number,"},{"speaker":"Rich Sheridan","startTime":2245.41,"endTime":2248.56,"body":"we hope to be back up to that by"},{"speaker":"Rich Sheridan","startTime":2248.56,"endTime":2255.13,"body":"the end of the year. But our, so"},{"speaker":"Rich Sheridan","startTime":2248.56,"endTime":2255.13,"body":"the majority of our team are"},{"speaker":"Rich Sheridan","startTime":2255.13,"endTime":2257.62,"body":"programmers, and it is"},{"speaker":"Rich Sheridan","startTime":2255.13,"endTime":2257.62,"body":"universally true, our"},{"speaker":"Rich Sheridan","startTime":2257.62,"endTime":2260.7999999999997,"body":"programmers are always working"},{"speaker":"Rich Sheridan","startTime":2257.62,"endTime":2260.7999999999997,"body":"in pairs. We have we have very"},{"speaker":"Rich Sheridan","startTime":2260.7999999999997,"endTime":2264.49,"body":"few rules of memo. But the"},{"speaker":"Rich Sheridan","startTime":2260.7999999999997,"endTime":2264.49,"body":"strongest one is no single line"},{"speaker":"Rich Sheridan","startTime":2264.49,"endTime":2267.82,"body":"of production code can be"},{"speaker":"Rich Sheridan","startTime":2264.49,"endTime":2267.82,"body":"written unless you are sitting"},{"speaker":"Rich Sheridan","startTime":2267.82,"endTime":2271.0,"body":"there with your pair partner."},{"speaker":"Rich Sheridan","startTime":2267.82,"endTime":2271.0,"body":"Okay, that's enforced by the"},{"speaker":"Rich Sheridan","startTime":2271.0,"endTime":2275.35,"body":"peers, not in the peers pairs in"},{"speaker":"Rich Sheridan","startTime":2271.0,"endTime":2275.35,"body":"the peers of the pairs. There's"},{"speaker":"Rich Sheridan","startTime":2275.35,"endTime":2277.7799999999997,"body":"no manager walking around"},{"speaker":"Rich Sheridan","startTime":2275.35,"endTime":2277.7799999999997,"body":"saying, 'Hey, where are you guys"},{"speaker":"Rich Sheridan","startTime":2277.7799999999997,"endTime":2281.56,"body":"going?' No, it's just enforced"},{"speaker":"Rich Sheridan","startTime":2277.7799999999997,"endTime":2281.56,"body":"by the team, our high tech"},{"speaker":"Rich Sheridan","startTime":2281.56,"endTime":2284.14,"body":"anthropologists who are the"},{"speaker":"Rich Sheridan","startTime":2281.56,"endTime":2284.14,"body":"people who go out into the world"},{"speaker":"Rich Sheridan","startTime":2284.14,"endTime":2287.2,"body":"and study the people that"},{"speaker":"Rich Sheridan","startTime":2284.14,"endTime":2287.2,"body":"ultimately we're going to use"},{"speaker":"Rich Sheridan","startTime":2287.2,"endTime":2289.96,"body":"the software to make sure we're"},{"speaker":"Rich Sheridan","startTime":2287.2,"endTime":2289.96,"body":"designing something that will go"},{"speaker":"Rich Sheridan","startTime":2289.96,"endTime":2295.15,"body":"like them. Often, most of the"},{"speaker":"Rich Sheridan","startTime":2289.96,"endTime":2295.15,"body":"time, I'd say 90% of the time"},{"speaker":"Rich Sheridan","startTime":2295.15,"endTime":2298.66,"body":"are working in pairs. Our QA,"},{"speaker":"Rich Sheridan","startTime":2295.15,"endTime":2298.66,"body":"quality advocates, as we call"},{"speaker":"Rich Sheridan","startTime":2298.66,"endTime":2301.57,"body":"them are checking the code, they"},{"speaker":"Rich Sheridan","startTime":2298.66,"endTime":2301.57,"body":"are typically working in pairs,"},{"speaker":"Rich Sheridan","startTime":2301.9,"endTime":2305.98,"body":"our project managers pair with"},{"speaker":"Rich Sheridan","startTime":2301.9,"endTime":2305.98,"body":"our clients. But they will work"},{"speaker":"Rich Sheridan","startTime":2305.98,"endTime":2309.85,"body":"singleton but they work in a"},{"speaker":"Rich Sheridan","startTime":2305.98,"endTime":2309.85,"body":"little pod together. So close"},{"speaker":"Rich Sheridan","startTime":2309.85,"endTime":2312.79,"body":"collaboration, so they can back"},{"speaker":"Rich Sheridan","startTime":2309.85,"endTime":2312.79,"body":"each other up on the take"},{"speaker":"Rich Sheridan","startTime":2312.79,"endTime":2318.88,"body":"vacations and such. And then we"},{"speaker":"Rich Sheridan","startTime":2312.79,"endTime":2318.88,"body":"find that it helps to do pairing"},{"speaker":"Rich Sheridan","startTime":2318.88,"endTime":2322.18,"body":"like in accounting tax season"},{"speaker":"Rich Sheridan","startTime":2318.88,"endTime":2322.18,"body":"time, because there's a lot of"},{"speaker":"Rich Sheridan","startTime":2322.54,"endTime":2325.69,"body":"attention to detail that can get"},{"speaker":"Rich Sheridan","startTime":2322.54,"endTime":2325.69,"body":"us through the tax season with a"},{"speaker":"Rich Sheridan","startTime":2325.69,"endTime":2328.84,"body":"lot without a lot of errors,"},{"speaker":"Rich Sheridan","startTime":2325.69,"endTime":2328.84,"body":"corrections, refunds, all that"},{"speaker":"Rich Sheridan","startTime":2328.84,"endTime":2332.7999999999997,"body":"kind of stuff. So, you know, and"},{"speaker":"Rich Sheridan","startTime":2328.84,"endTime":2332.7999999999997,"body":"I actually I will tell you, what"},{"speaker":"Rich Sheridan","startTime":2332.83,"endTime":2336.97,"body":"I've discovered over 20 years is"},{"speaker":"Rich Sheridan","startTime":2332.83,"endTime":2336.97,"body":"everywhere we are not pairing"},{"speaker":"Rich Sheridan","startTime":2337.09,"endTime":2339.5499999999997,"body":"represents a weak point in our"},{"speaker":"Rich Sheridan","startTime":2337.09,"endTime":2339.5499999999997,"body":"systems."},{"speaker":"Aaron Moncur","startTime":2339.85,"endTime":2344.0499999999997,"body":"Oh, wow. Very"},{"speaker":"Aaron Moncur","startTime":2339.85,"endTime":2344.0499999999997,"body":"interesting. All right. I'm"},{"speaker":"Aaron Moncur","startTime":2344.0499999999997,"endTime":2348.0099999999998,"body":"going to shift gears a little"},{"speaker":"Aaron Moncur","startTime":2344.0499999999997,"endTime":2348.0099999999998,"body":"bit with this, this next"},{"speaker":"Aaron Moncur","startTime":2348.0099999999998,"endTime":2351.91,"body":"question. So we've talked a lot"},{"speaker":"Aaron Moncur","startTime":2348.0099999999998,"endTime":2351.91,"body":"about and we've only really"},{"speaker":"Aaron Moncur","startTime":2351.91,"endTime":2355.33,"body":"scratched the surface with the"},{"speaker":"Aaron Moncur","startTime":2351.91,"endTime":2355.33,"body":"details of how Menlo works. But"},{"speaker":"Aaron Moncur","startTime":2355.99,"endTime":2358.72,"body":"I'm going to ask a little bit"},{"speaker":"Aaron Moncur","startTime":2355.99,"endTime":2358.72,"body":"more broad question for this"},{"speaker":"Aaron Moncur","startTime":2358.72,"endTime":2362.56,"body":"next one. What What are one or"},{"speaker":"Aaron Moncur","startTime":2358.72,"endTime":2362.56,"body":"two things that you see leaders"},{"speaker":"Aaron Moncur","startTime":2362.56,"endTime":2366.94,"body":"in technology doing leaders in"},{"speaker":"Aaron Moncur","startTime":2362.56,"endTime":2366.94,"body":"technology doing wrong these"},{"speaker":"Aaron Moncur","startTime":2366.94,"endTime":2367.5099999999998,"body":"days?"},{"speaker":"Rich Sheridan","startTime":2368.47,"endTime":2370.39,"body":"Well, let me tell"},{"speaker":"Rich Sheridan","startTime":2368.47,"endTime":2370.39,"body":"you what I did wrong for a long"},{"speaker":"Rich Sheridan","startTime":2370.39,"endTime":2373.45,"body":"time. And then everybody in your"},{"speaker":"Rich Sheridan","startTime":2370.39,"endTime":2373.45,"body":"audience can decide whether they"},{"speaker":"Rich Sheridan","startTime":2373.45,"endTime":2379.0,"body":"do or do. I was brought up in a"},{"speaker":"Rich Sheridan","startTime":2373.45,"endTime":2379.0,"body":"fear based environment. You"},{"speaker":"Rich Sheridan","startTime":2379.0,"endTime":2382.75,"body":"know, when I learned when I was"},{"speaker":"Rich Sheridan","startTime":2379.0,"endTime":2382.75,"body":"coming up the ranks, I had"},{"speaker":"Rich Sheridan","startTime":2382.75,"endTime":2388.39,"body":"bosses who tried to motivate me"},{"speaker":"Rich Sheridan","startTime":2382.75,"endTime":2388.39,"body":"with fear. And of course, they"},{"speaker":"Rich Sheridan","startTime":2388.42,"endTime":2392.32,"body":"promoted me and I eventually"},{"speaker":"Rich Sheridan","startTime":2388.42,"endTime":2392.32,"body":"ended up in my first leadership"},{"speaker":"Rich Sheridan","startTime":2392.32,"endTime":2398.14,"body":"position. And guess what? I was"},{"speaker":"Rich Sheridan","startTime":2392.32,"endTime":2398.14,"body":"taught to lead with fear by my"},{"speaker":"Rich Sheridan","startTime":2398.14,"endTime":2400.75,"body":"bosses, they were smart enough"},{"speaker":"Rich Sheridan","startTime":2398.14,"endTime":2400.75,"body":"to promote me, why wouldn't I"},{"speaker":"Rich Sheridan","startTime":2400.75,"endTime":2404.65,"body":"lead people with fear? Right,"},{"speaker":"Rich Sheridan","startTime":2400.75,"endTime":2404.65,"body":"and I'm going to talk about, you"},{"speaker":"Rich Sheridan","startTime":2404.65,"endTime":2410.23,"body":"know, sharing stuff that people"},{"speaker":"Rich Sheridan","startTime":2404.65,"endTime":2410.23,"body":"need to know that could frighten"},{"speaker":"Rich Sheridan","startTime":2410.23,"endTime":2414.0099999999998,"body":"them, you know, in terms of"},{"speaker":"Rich Sheridan","startTime":2410.23,"endTime":2414.0099999999998,"body":"safety, or quality, or that sort"},{"speaker":"Rich Sheridan","startTime":2414.0099999999998,"endTime":2416.2,"body":"of thing. I mean, there are"},{"speaker":"Rich Sheridan","startTime":2414.0099999999998,"endTime":2416.2,"body":"things we should be afraid of"},{"speaker":"Rich Sheridan","startTime":2416.2,"endTime":2418.93,"body":"that are really healthy, right?"},{"speaker":"Rich Sheridan","startTime":2416.2,"endTime":2418.93,"body":"That's why we don't walk out in"},{"speaker":"Rich Sheridan","startTime":2418.93,"endTime":2420.0099999999998,"body":"the street without looking."},{"speaker":"Aaron Moncur","startTime":2419.98,"endTime":2420.97,"body":"Right. Right."},{"speaker":"Rich Sheridan","startTime":2421.15,"endTime":2423.19,"body":"But I'm talking"},{"speaker":"Rich Sheridan","startTime":2421.15,"endTime":2423.19,"body":"about the artificial fear we"},{"speaker":"Rich Sheridan","startTime":2423.19,"endTime":2427.21,"body":"often use to motivate you know,"},{"speaker":"Rich Sheridan","startTime":2423.19,"endTime":2427.21,"body":"Tom Peters, one of my favorite"},{"speaker":"Rich Sheridan","startTime":2427.21,"endTime":2430.7799999999997,"body":"authors says this thing about"},{"speaker":"Rich Sheridan","startTime":2427.21,"endTime":2430.7799999999997,"body":"management by walking around,"},{"speaker":"Rich Sheridan","startTime":2431.2599999999998,"endTime":2433.75,"body":"right to squat and getting good"},{"speaker":"Rich Sheridan","startTime":2431.2599999999998,"endTime":2433.75,"body":"together with your people get to"},{"speaker":"Rich Sheridan","startTime":2433.75,"endTime":2438.52,"body":"know them. And Tom's purpose"},{"speaker":"Rich Sheridan","startTime":2433.75,"endTime":2438.52,"body":"behind that statement is very"},{"speaker":"Rich Sheridan","startTime":2438.52,"endTime":2442.33,"body":"noble. And the managers who do"},{"speaker":"Rich Sheridan","startTime":2438.52,"endTime":2442.33,"body":"that well really succeed in"},{"speaker":"Rich Sheridan","startTime":2442.33,"endTime":2447.7,"body":"Excel. Well, I had a boss who I"},{"speaker":"Rich Sheridan","startTime":2442.33,"endTime":2447.7,"body":"took that to the nth degree and"},{"speaker":"Rich Sheridan","startTime":2447.7,"endTime":2451.36,"body":"I call it management by walking"},{"speaker":"Rich Sheridan","startTime":2447.7,"endTime":2451.36,"body":"around and annoying people. So"},{"speaker":"Rich Sheridan","startTime":2451.36,"endTime":2454.45,"body":"you'll be you'll be working away"},{"speaker":"Rich Sheridan","startTime":2451.36,"endTime":2454.45,"body":"on some goal and obviously pop"},{"speaker":"Rich Sheridan","startTime":2454.45,"endTime":2461.2599999999998,"body":"up behind. How's it going? Good."},{"speaker":"Rich Sheridan","startTime":2454.45,"endTime":2461.2599999999998,"body":"Once you're working on a"},{"speaker":"Rich Sheridan","startTime":2461.2599999999998,"endTime":2465.0099999999998,"body":"project, he gave me two days."},{"speaker":"Rich Sheridan","startTime":2461.2599999999998,"endTime":2465.0099999999998,"body":"How's that going? Are you gonna"},{"speaker":"Rich Sheridan","startTime":2465.0099999999998,"endTime":2470.62,"body":"hit the deadline? Well, I hope"},{"speaker":"Rich Sheridan","startTime":2465.0099999999998,"endTime":2470.62,"body":"so. No, of course, I was on my"},{"speaker":"Rich Sheridan","startTime":2470.62,"endTime":2474.52,"body":"way until you got here. You"},{"speaker":"Rich Sheridan","startTime":2470.62,"endTime":2474.52,"body":"know, what's going on my head?"},{"speaker":"Rich Sheridan","startTime":2475.87,"endTime":2477.67,"body":"Maybe like you come in this"},{"speaker":"Rich Sheridan","startTime":2475.87,"endTime":2477.67,"body":"weekend?"},{"speaker":"Aaron Moncur","startTime":2479.02,"endTime":2479.44,"body":"No"},{"speaker":"Rich Sheridan","startTime":2480.31,"endTime":2481.96,"body":"I'll tell you"},{"speaker":"Rich Sheridan","startTime":2480.31,"endTime":2481.96,"body":"when by the time you said that"},{"speaker":"Rich Sheridan","startTime":2481.96,"endTime":2484.9,"body":"it was clear that was not a"},{"speaker":"Rich Sheridan","startTime":2481.96,"endTime":2484.9,"body":"question that was an expected"},{"speaker":"Rich Sheridan","startTime":2485.17,"endTime":2488.44,"body":"behavior. If you're right, and"},{"speaker":"Rich Sheridan","startTime":2485.17,"endTime":2488.44,"body":"or he told me, 'Hey, rich, if"},{"speaker":"Rich Sheridan","startTime":2488.44,"endTime":2491.41,"body":"you see two people in a quarter"},{"speaker":"Rich Sheridan","startTime":2488.44,"endTime":2491.41,"body":"talking to each other, just walk"},{"speaker":"Rich Sheridan","startTime":2491.41,"endTime":2496.12,"body":"up to him and stand there."},{"speaker":"Rich Sheridan","startTime":2491.41,"endTime":2496.12,"body":"They'll get back to work.' So"},{"speaker":"Rich Sheridan","startTime":2496.12,"endTime":2498.91,"body":"this is the environment I was"},{"speaker":"Rich Sheridan","startTime":2496.12,"endTime":2498.91,"body":"brought up in. And I learned to"},{"speaker":"Rich Sheridan","startTime":2498.91,"endTime":2503.47,"body":"do that. And I, you know, I'll"},{"speaker":"Rich Sheridan","startTime":2498.91,"endTime":2503.47,"body":"be at conferences sometimes. And"},{"speaker":"Rich Sheridan","startTime":2503.47,"endTime":2505.75,"body":"I'll do the eight, how's it"},{"speaker":"Rich Sheridan","startTime":2503.47,"endTime":2505.75,"body":"going? I'll just walk out into"},{"speaker":"Rich Sheridan","startTime":2505.75,"endTime":2508.45,"body":"the audience and walk up to"},{"speaker":"Rich Sheridan","startTime":2505.75,"endTime":2508.45,"body":"somebody like you go right up to"},{"speaker":"Rich Sheridan","startTime":2508.45,"endTime":2513.34,"body":"their tables, how's it going"},{"speaker":"Rich Sheridan","startTime":2508.45,"endTime":2513.34,"body":"here? Almost done as a project"},{"speaker":"Rich Sheridan","startTime":2513.34,"endTime":2515.92,"body":"you're working on, and I look at"},{"speaker":"Rich Sheridan","startTime":2513.34,"endTime":2515.92,"body":"it, can you feel your blood"},{"speaker":"Rich Sheridan","startTime":2515.92,"endTime":2520.5099999999998,"body":"pressure rising? And here's the"},{"speaker":"Rich Sheridan","startTime":2515.92,"endTime":2520.5099999999998,"body":"problem with this. And this is"},{"speaker":"Rich Sheridan","startTime":2520.5099999999998,"endTime":2523.87,"body":"why it's a mistake. Because"},{"speaker":"Rich Sheridan","startTime":2520.5099999999998,"endTime":2523.87,"body":"there's gonna be some of your"},{"speaker":"Rich Sheridan","startTime":2523.87,"endTime":2526.42,"body":"colleagues. Oh, that's the way"},{"speaker":"Rich Sheridan","startTime":2523.87,"endTime":2526.42,"body":"my boss leaves me. And that's"},{"speaker":"Rich Sheridan","startTime":2526.42,"endTime":2529.0299999999997,"body":"why I leave that sort of thing."},{"speaker":"Rich Sheridan","startTime":2526.42,"endTime":2529.0299999999997,"body":"I think that's a good thing,"},{"speaker":"Rich Sheridan","startTime":2529.0299999999997,"endTime":2531.58,"body":"right? That's how you get the"},{"speaker":"Rich Sheridan","startTime":2529.0299999999997,"endTime":2531.58,"body":"most out of your people. It's"},{"speaker":"Rich Sheridan","startTime":2531.58,"endTime":2536.47,"body":"like, well, not really. Because"},{"speaker":"Rich Sheridan","startTime":2531.58,"endTime":2536.47,"body":"here's the problem with fear. It"},{"speaker":"Rich Sheridan","startTime":2536.47,"endTime":2540.73,"body":"shuts down the most interesting"},{"speaker":"Rich Sheridan","startTime":2536.47,"endTime":2540.73,"body":"human part of our brain. When we"},{"speaker":"Rich Sheridan","startTime":2540.73,"endTime":2544.15,"body":"get adrenaline and cortisol"},{"speaker":"Rich Sheridan","startTime":2540.73,"endTime":2544.15,"body":"pumping through our veins, it's"},{"speaker":"Rich Sheridan","startTime":2544.15,"endTime":2548.5,"body":"channeling oxygen away from our"},{"speaker":"Rich Sheridan","startTime":2544.15,"endTime":2548.5,"body":"brain, physiological response to"},{"speaker":"Rich Sheridan","startTime":2548.5,"endTime":2550.84,"body":"our extremities because we're"},{"speaker":"Rich Sheridan","startTime":2548.5,"endTime":2550.84,"body":"now in fight or flight mode. We"},{"speaker":"Rich Sheridan","startTime":2550.84,"endTime":2554.5299999999997,"body":"can feel our stomach Guyton,"},{"speaker":"Rich Sheridan","startTime":2550.84,"endTime":2554.5299999999997,"body":"right? It feel our muscles"},{"speaker":"Rich Sheridan","startTime":2554.5299999999997,"endTime":2557.32,"body":"clenching, we can probably feel"},{"speaker":"Rich Sheridan","startTime":2554.5299999999997,"endTime":2557.32,"body":"our jaw clenching, and all that"},{"speaker":"Rich Sheridan","startTime":2557.32,"endTime":2560.86,"body":"kind of stuff, in a part of our"},{"speaker":"Rich Sheridan","startTime":2557.32,"endTime":2560.86,"body":"brain we shut down is a part of"},{"speaker":"Rich Sheridan","startTime":2560.86,"endTime":2564.04,"body":"our brain that's responsible for"},{"speaker":"Rich Sheridan","startTime":2560.86,"endTime":2564.04,"body":"creativity, imagination,"},{"speaker":"Rich Sheridan","startTime":2564.1,"endTime":2568.87,"body":"innovation, and invention. And"},{"speaker":"Rich Sheridan","startTime":2564.1,"endTime":2568.87,"body":"Aaron there in a company on the"},{"speaker":"Rich Sheridan","startTime":2568.87,"endTime":2574.27,"body":"planet, that doesn't need those"},{"speaker":"Rich Sheridan","startTime":2568.87,"endTime":2574.27,"body":"four things in ginormous"},{"speaker":"Rich Sheridan","startTime":2574.45,"endTime":2578.29,"body":"quantities today, because it is"},{"speaker":"Rich Sheridan","startTime":2574.45,"endTime":2578.29,"body":"the only thing that"},{"speaker":"Rich Sheridan","startTime":2578.29,"endTime":2580.48,"body":"differentiates us anymore."},{"speaker":"Rich Sheridan","startTime":2578.29,"endTime":2580.48,"body":"everybody's worried about"},{"speaker":"Rich Sheridan","startTime":2580.66,"endTime":2583.81,"body":"computers and machine learning"},{"speaker":"Rich Sheridan","startTime":2580.66,"endTime":2583.81,"body":"and big data and artificial"},{"speaker":"Rich Sheridan","startTime":2583.81,"endTime":2586.87,"body":"intelligence taking away all our"},{"speaker":"Rich Sheridan","startTime":2583.81,"endTime":2586.87,"body":"jobs, let me tell you, the jobs"},{"speaker":"Rich Sheridan","startTime":2586.87,"endTime":2590.14,"body":"are not going to take away the"},{"speaker":"Rich Sheridan","startTime":2586.87,"endTime":2590.14,"body":"ones that require creativity,"},{"speaker":"Rich Sheridan","startTime":2590.17,"endTime":2594.58,"body":"innovation, invention, and"},{"speaker":"Rich Sheridan","startTime":2590.17,"endTime":2594.58,"body":"imagination. We got to keep our"},{"speaker":"Rich Sheridan","startTime":2594.58,"endTime":2599.14,"body":"teams in their most human spot"},{"speaker":"Rich Sheridan","startTime":2594.58,"endTime":2599.14,"body":"as much as possible."},{"speaker":"Aaron Moncur","startTime":2600.27,"endTime":2603.99,"body":"And are there a"},{"speaker":"Aaron Moncur","startTime":2600.27,"endTime":2603.99,"body":"couple of of I mean, tactile"},{"speaker":"Aaron Moncur","startTime":2603.99,"endTime":2607.95,"body":"things that you can recommend"},{"speaker":"Aaron Moncur","startTime":2603.99,"endTime":2607.95,"body":"leaders do to promote"},{"speaker":"Aaron Moncur","startTime":2607.98,"endTime":2614.07,"body":"environments in which people are"},{"speaker":"Aaron Moncur","startTime":2607.98,"endTime":2614.07,"body":"led by whatever the opposite of"},{"speaker":"Aaron Moncur","startTime":2614.07,"endTime":2617.52,"body":"fear is joy or love, as opposed"},{"speaker":"Aaron Moncur","startTime":2614.07,"endTime":2617.52,"body":"to fear."},{"speaker":"Rich Sheridan","startTime":2617.91,"endTime":2619.92,"body":"Yeah I wrote a"},{"speaker":"Rich Sheridan","startTime":2617.91,"endTime":2619.92,"body":"book called Joy Inc. And"},{"speaker":"Rich Sheridan","startTime":2619.92,"endTime":2622.38,"body":"somebody asked me, What's the"},{"speaker":"Rich Sheridan","startTime":2619.92,"endTime":2622.38,"body":"opposite of that? I said Fear,"},{"speaker":"Rich Sheridan","startTime":2622.41,"endTime":2622.7999999999997,"body":"Inc?"},{"speaker":"Aaron Moncur","startTime":2623.31,"endTime":2623.85,"body":"Yeah."},{"speaker":"Rich Sheridan","startTime":2624.07,"endTime":2628.15,"body":"And, so, it"},{"speaker":"Rich Sheridan","startTime":2624.07,"endTime":2628.15,"body":"again, I'll just share with you"},{"speaker":"Rich Sheridan","startTime":2628.18,"endTime":2631.21,"body":"how far we go in this. And you"},{"speaker":"Rich Sheridan","startTime":2628.18,"endTime":2631.21,"body":"know, your audience will"},{"speaker":"Rich Sheridan","startTime":2631.21,"endTime":2635.92,"body":"probably be like, Oh, my gosh, I"},{"speaker":"Rich Sheridan","startTime":2631.21,"endTime":2635.92,"body":"can't even imagine, we go to a"},{"speaker":"Rich Sheridan","startTime":2635.92,"endTime":2639.25,"body":"level of transparency, that's"},{"speaker":"Rich Sheridan","startTime":2635.92,"endTime":2639.25,"body":"kind of mind blowing. Right?"},{"speaker":"Rich Sheridan","startTime":2639.25,"endTime":2642.64,"body":"We're open book with our"},{"speaker":"Rich Sheridan","startTime":2639.25,"endTime":2642.64,"body":"financials, good times, or bad."},{"speaker":"Rich Sheridan","startTime":2643.12,"endTime":2644.62,"body":"Because again, we're not trying"},{"speaker":"Rich Sheridan","startTime":2643.12,"endTime":2644.62,"body":"to frighten people their"},{"speaker":"Rich Sheridan","startTime":2644.62,"endTime":2649.06,"body":"financials. But here's my"},{"speaker":"Rich Sheridan","startTime":2644.62,"endTime":2649.06,"body":"general managerial leading. If"},{"speaker":"Rich Sheridan","startTime":2649.09,"endTime":2654.61,"body":"you don't share information with"},{"speaker":"Rich Sheridan","startTime":2649.09,"endTime":2654.61,"body":"your team, whatever it happens"},{"speaker":"Rich Sheridan","startTime":2654.61,"endTime":2659.74,"body":"to be, they will make up"},{"speaker":"Rich Sheridan","startTime":2654.61,"endTime":2659.74,"body":"something in their heads. And"},{"speaker":"Rich Sheridan","startTime":2659.74,"endTime":2662.44,"body":"they never make up a better"},{"speaker":"Rich Sheridan","startTime":2659.74,"endTime":2662.44,"body":"story than the truth. They"},{"speaker":"Rich Sheridan","startTime":2662.44,"endTime":2664.2999999999997,"body":"always make up a worst story,"},{"speaker":"Rich Sheridan","startTime":2662.44,"endTime":2664.2999999999997,"body":"right?"},{"speaker":"Aaron Moncur","startTime":2664.2999999999997,"endTime":2664.66,"body":"Wow, insightful,"},{"speaker":"Aaron Moncur","startTime":2664.2999999999997,"endTime":2664.66,"body":"yeah."},{"speaker":"Rich Sheridan","startTime":2664.66,"endTime":2666.4,"body":"When you walk out"},{"speaker":"Rich Sheridan","startTime":2664.66,"endTime":2666.4,"body":"of a meeting with a frown on"},{"speaker":"Rich Sheridan","startTime":2666.4,"endTime":2669.34,"body":"your face, or like, oh, my gosh,"},{"speaker":"Rich Sheridan","startTime":2666.4,"endTime":2669.34,"body":"did you see Aaron? He's frowning"},{"speaker":"Rich Sheridan","startTime":2669.34,"endTime":2672.4,"body":"today? What does that mean? Then"},{"speaker":"Rich Sheridan","startTime":2669.34,"endTime":2672.4,"body":"he spends the next half an hour"},{"speaker":"Rich Sheridan","startTime":2672.4,"endTime":2675.4,"body":"trying to read the tea leaves"},{"speaker":"Rich Sheridan","startTime":2672.4,"endTime":2675.4,"body":"when you found out that your"},{"speaker":"Rich Sheridan","startTime":2675.4,"endTime":2677.89,"body":"favorite football team, you"},{"speaker":"Rich Sheridan","startTime":2675.4,"endTime":2677.89,"body":"know, just lost their star"},{"speaker":"Rich Sheridan","startTime":2677.89,"endTime":2682.33,"body":"receiver to ACL injury. And"},{"speaker":"Rich Sheridan","startTime":2677.89,"endTime":2682.33,"body":"that's why you're there"},{"speaker":"Rich Sheridan","startTime":2682.33,"endTime":2687.7599999999998,"body":"thinking, Oh, my God, we're not"},{"speaker":"Rich Sheridan","startTime":2682.33,"endTime":2687.7599999999998,"body":"sure you get laid off nicely."},{"speaker":"Rich Sheridan","startTime":2687.7599999999998,"endTime":2690.7599999999998,"body":"Did you see the look on Aaron's"},{"speaker":"Rich Sheridan","startTime":2687.7599999999998,"endTime":2690.7599999999998,"body":"face? So we just share, we"},{"speaker":"Rich Sheridan","startTime":2690.7599999999998,"endTime":2693.94,"body":"share, we were transparent with"},{"speaker":"Rich Sheridan","startTime":2690.7599999999998,"endTime":2693.94,"body":"our pay. Everybody knows here"},{"speaker":"Rich Sheridan","startTime":2693.94,"endTime":2698.29,"body":"what everybody's making. I mean,"},{"speaker":"Rich Sheridan","startTime":2693.94,"endTime":2698.29,"body":"that's crazy. That's, again, I"},{"speaker":"Rich Sheridan","startTime":2698.35,"endTime":2702.94,"body":"just saying, remember, I'm just"},{"speaker":"Rich Sheridan","startTime":2698.35,"endTime":2702.94,"body":"providing an example and go do"},{"speaker":"Rich Sheridan","startTime":2702.94,"endTime":2706.0299999999997,"body":"it. Yeah. But our level of"},{"speaker":"Rich Sheridan","startTime":2702.94,"endTime":2706.0299999999997,"body":"transparency on projects,"},{"speaker":"Rich Sheridan","startTime":2706.0299999999997,"endTime":2709.48,"body":"because my, we have a poster in"},{"speaker":"Rich Sheridan","startTime":2706.0299999999997,"endTime":2709.48,"body":"the room that says, 'Fear"},{"speaker":"Rich Sheridan","startTime":2709.48,"endTime":2712.24,"body":"doesn't make bad news go away."},{"speaker":"Rich Sheridan","startTime":2709.48,"endTime":2712.24,"body":"Fear makes bad news go into"},{"speaker":"Rich Sheridan","startTime":2712.24,"endTime":2715.63,"body":"hiding.' Well, we can't hide any"},{"speaker":"Rich Sheridan","startTime":2712.24,"endTime":2715.63,"body":"of this stuff. Because it's all"},{"speaker":"Rich Sheridan","startTime":2715.63,"endTime":2719.5,"body":"out on the wall for people to"},{"speaker":"Rich Sheridan","startTime":2715.63,"endTime":2719.5,"body":"see. The transparents we have"},{"speaker":"Rich Sheridan","startTime":2719.5,"endTime":2722.11,"body":"here is remarkable. And of"},{"speaker":"Rich Sheridan","startTime":2719.5,"endTime":2722.11,"body":"course, it says we trust our"},{"speaker":"Rich Sheridan","startTime":2722.11,"endTime":2726.4,"body":"team. And they feel that trust."},{"speaker":"Rich Sheridan","startTime":2722.11,"endTime":2726.4,"body":"So they feel more comfortable"},{"speaker":"Rich Sheridan","startTime":2726.4,"endTime":2730.0299999999997,"body":"here because they're like, 'Wow,"},{"speaker":"Rich Sheridan","startTime":2726.4,"endTime":2730.0299999999997,"body":"Rich and James aren't keeping"},{"speaker":"Rich Sheridan","startTime":2730.0299999999997,"endTime":2733.5099999999998,"body":"all these little secrets from us"},{"speaker":"Rich Sheridan","startTime":2730.0299999999997,"endTime":2733.5099999999998,"body":"about how we run the company and"},{"speaker":"Rich Sheridan","startTime":2733.5099999999998,"endTime":2739.09,"body":"that sort of thing.' And and"},{"speaker":"Rich Sheridan","startTime":2733.5099999999998,"endTime":2739.09,"body":"that's, that's a big deal. And,"},{"speaker":"Rich Sheridan","startTime":2740.17,"endTime":2742.99,"body":"you know, so I would say that"},{"speaker":"Rich Sheridan","startTime":2740.17,"endTime":2742.99,"body":"would be that would be one"},{"speaker":"Rich Sheridan","startTime":2742.99,"endTime":2745.5099999999998,"body":"direction I would go is that."},{"speaker":"Aaron Moncur","startTime":2747.13,"endTime":2750.04,"body":"That's a great"},{"speaker":"Aaron Moncur","startTime":2747.13,"endTime":2750.04,"body":"one. That's a very tactical"},{"speaker":"Aaron Moncur","startTime":2750.04,"endTime":2753.34,"body":"approach that we can all chip"},{"speaker":"Aaron Moncur","startTime":2750.04,"endTime":2753.34,"body":"away a little bit at a time, you"},{"speaker":"Aaron Moncur","startTime":2753.34,"endTime":2763.93,"body":"know, iteratively. Let's see. In"},{"speaker":"Aaron Moncur","startTime":2753.34,"endTime":2763.93,"body":"person interactions has always"},{"speaker":"Aaron Moncur","startTime":2763.93,"endTime":2768.64,"body":"been a really important part of"},{"speaker":"Aaron Moncur","startTime":2763.93,"endTime":2768.64,"body":"the Menlo way. And over the last"},{"speaker":"Aaron Moncur","startTime":2768.64,"endTime":2771.19,"body":"year and a half, that's been a"},{"speaker":"Aaron Moncur","startTime":2768.64,"endTime":2771.19,"body":"challenge for all of us, right"},{"speaker":"Aaron Moncur","startTime":2771.19,"endTime":2779.2,"body":"because of the pandemic. And I"},{"speaker":"Aaron Moncur","startTime":2771.19,"endTime":2779.2,"body":"know mental has shifted to a"},{"speaker":"Aaron Moncur","startTime":2779.2,"endTime":2785.56,"body":"virtual platform at least during"},{"speaker":"Aaron Moncur","startTime":2779.2,"endTime":2785.56,"body":"this time. Has that changed for"},{"speaker":"Aaron Moncur","startTime":2785.59,"endTime":2788.86,"body":"eventually the, the way you"},{"speaker":"Aaron Moncur","startTime":2785.59,"endTime":2788.86,"body":"think about the importance of"},{"speaker":"Aaron Moncur","startTime":2788.89,"endTime":2794.5299999999997,"body":"imperson work environments, do"},{"speaker":"Aaron Moncur","startTime":2788.89,"endTime":2794.5299999999997,"body":"you still feel like really that"},{"speaker":"Aaron Moncur","startTime":2794.5299999999997,"endTime":2798.13,"body":"that's, you know, almost the"},{"speaker":"Aaron Moncur","startTime":2794.5299999999997,"endTime":2798.13,"body":"only way to really be the most"},{"speaker":"Aaron Moncur","startTime":2798.13,"endTime":2802.36,"body":"effective? Or do you think that"},{"speaker":"Aaron Moncur","startTime":2798.13,"endTime":2802.36,"body":"some kind of hybrid virtual"},{"speaker":"Aaron Moncur","startTime":2802.39,"endTime":2805.81,"body":"slash in person, environment can"},{"speaker":"Aaron Moncur","startTime":2802.39,"endTime":2805.81,"body":"be as effective."},{"speaker":"Rich Sheridan","startTime":2807.66,"endTime":2810.0299999999997,"body":"And remember,"},{"speaker":"Rich Sheridan","startTime":2807.66,"endTime":2810.0299999999997,"body":"you're talking to a guy for 19"},{"speaker":"Rich Sheridan","startTime":2810.0299999999997,"endTime":2814.62,"body":"years wrote books keep talking,"},{"speaker":"Rich Sheridan","startTime":2810.0299999999997,"endTime":2814.62,"body":"yeah, live this thing behind me"},{"speaker":"Rich Sheridan","startTime":2814.62,"endTime":2818.4,"body":"that is this in person work"},{"speaker":"Rich Sheridan","startTime":2814.62,"endTime":2818.4,"body":"environment. So this has been"},{"speaker":"Rich Sheridan","startTime":2818.4,"endTime":2822.12,"body":"the hardest part for me to just"},{"speaker":"Rich Sheridan","startTime":2818.4,"endTime":2822.12,"body":"mentally adjust. But it can't"},{"speaker":"Rich Sheridan","startTime":2822.12,"endTime":2827.82,"body":"deny that we've seen this work."},{"speaker":"Rich Sheridan","startTime":2822.12,"endTime":2827.82,"body":"Right, we've seen it work, we"},{"speaker":"Rich Sheridan","startTime":2827.82,"endTime":2832.11,"body":"didn't drop off. Now, we still"},{"speaker":"Rich Sheridan","startTime":2827.82,"endTime":2832.11,"body":"pair. Just like you and I are"},{"speaker":"Rich Sheridan","startTime":2832.11,"endTime":2836.1,"body":"paired right now. This is the"},{"speaker":"Rich Sheridan","startTime":2832.11,"endTime":2836.1,"body":"way we work, two people sharing"},{"speaker":"Rich Sheridan","startTime":2836.1,"endTime":2840.24,"body":"the same task at the same time"},{"speaker":"Rich Sheridan","startTime":2836.1,"endTime":2840.24,"body":"being in a video conference"},{"speaker":"Rich Sheridan","startTime":2840.24,"endTime":2843.24,"body":"together, either Zoom or Google"},{"speaker":"Rich Sheridan","startTime":2840.24,"endTime":2843.24,"body":"Hangouts or something like that,"},{"speaker":"Rich Sheridan","startTime":2843.57,"endTime":2846.36,"body":"in sharing their code, and they"},{"speaker":"Rich Sheridan","startTime":2843.57,"endTime":2846.36,"body":"work the same way they always"},{"speaker":"Rich Sheridan","startTime":2846.36,"endTime":2853.7999999999997,"body":"have. I believe, though, and I"},{"speaker":"Rich Sheridan","startTime":2846.36,"endTime":2853.7999999999997,"body":"say this almost every day here,"},{"speaker":"Rich Sheridan","startTime":2854.1,"endTime":2858.99,"body":"that there is a what I call a"},{"speaker":"Rich Sheridan","startTime":2854.1,"endTime":2858.99,"body":"work from home tax. There's a"},{"speaker":"Rich Sheridan","startTime":2858.99,"endTime":2863.04,"body":"bill being accumulated that"},{"speaker":"Rich Sheridan","startTime":2858.99,"endTime":2863.04,"body":"these subtle little things and"},{"speaker":"Rich Sheridan","startTime":2863.31,"endTime":2866.82,"body":"you know how, like you found"},{"speaker":"Rich Sheridan","startTime":2863.31,"endTime":2866.82,"body":"like, society frayed at the"},{"speaker":"Rich Sheridan","startTime":2866.82,"endTime":2869.82,"body":"edges when we weren't having"},{"speaker":"Rich Sheridan","startTime":2866.82,"endTime":2869.82,"body":"direct conversations, we were"},{"speaker":"Rich Sheridan","startTime":2869.82,"endTime":2874.08,"body":"using anonymous feedback on"},{"speaker":"Rich Sheridan","startTime":2869.82,"endTime":2874.08,"body":"Yahoo around some big political"},{"speaker":"Rich Sheridan","startTime":2874.08,"endTime":2877.17,"body":"issue or something. And we're"},{"speaker":"Rich Sheridan","startTime":2874.08,"endTime":2877.17,"body":"like, wow, where do these people"},{"speaker":"Rich Sheridan","startTime":2877.17,"endTime":2880.32,"body":"come from? Find out, they're"},{"speaker":"Rich Sheridan","startTime":2877.17,"endTime":2880.32,"body":"your next door neighbors just"},{"speaker":"Rich Sheridan","startTime":2880.32,"endTime":2883.32,"body":"behave differently when they're"},{"speaker":"Rich Sheridan","startTime":2880.32,"endTime":2883.32,"body":"behind the electronic fence or"},{"speaker":"Rich Sheridan","startTime":2883.32,"endTime":2883.77,"body":"behind"},{"speaker":"Aaron Moncur","startTime":2883.77,"endTime":2883.83,"body":"Yeah"},{"speaker":"Rich Sheridan","startTime":2884.25,"endTime":2887.25,"body":"You know, that"},{"speaker":"Rich Sheridan","startTime":2884.25,"endTime":2887.25,"body":"sort of thing. And so I see that"},{"speaker":"Rich Sheridan","startTime":2887.25,"endTime":2889.92,"body":"here. I mean, it's not like"},{"speaker":"Rich Sheridan","startTime":2887.25,"endTime":2889.92,"body":"we're, I mean, we're not tearing"},{"speaker":"Rich Sheridan","startTime":2889.92,"endTime":2891.48,"body":"each other apart or anything"},{"speaker":"Rich Sheridan","startTime":2889.92,"endTime":2891.48,"body":"like that."},{"speaker":"Aaron Moncur","startTime":2891.48,"endTime":2891.63,"body":"Sure, yeah."},{"speaker":"Rich Sheridan","startTime":2891.89,"endTime":2893.84,"body":"But there's just"},{"speaker":"Rich Sheridan","startTime":2891.89,"endTime":2893.84,"body":"different kinds of"},{"speaker":"Rich Sheridan","startTime":2893.84,"endTime":2899.99,"body":"communications. Now, where do we"},{"speaker":"Rich Sheridan","startTime":2893.84,"endTime":2899.99,"body":"go long term? I all I will"},{"speaker":"Rich Sheridan","startTime":2900.02,"endTime":2903.89,"body":"willing to say as my mind has"},{"speaker":"Rich Sheridan","startTime":2900.02,"endTime":2903.89,"body":"been open wide, to the"},{"speaker":"Rich Sheridan","startTime":2903.89,"endTime":2909.47,"body":"possibilities. I think we will"},{"speaker":"Rich Sheridan","startTime":2903.89,"endTime":2909.47,"body":"always have the compelling in"},{"speaker":"Rich Sheridan","startTime":2909.47,"endTime":2915.92,"body":"person in office presence. But"},{"speaker":"Rich Sheridan","startTime":2909.47,"endTime":2915.92,"body":"I'm absolutely convinced to that"},{"speaker":"Rich Sheridan","startTime":2915.95,"endTime":2919.52,"body":"this work from home model has"},{"speaker":"Rich Sheridan","startTime":2915.95,"endTime":2919.52,"body":"worked incredibly well given"},{"speaker":"Rich Sheridan","startTime":2919.52,"endTime":2924.44,"body":"team members, amazing amounts of"},{"speaker":"Rich Sheridan","startTime":2919.52,"endTime":2924.44,"body":"freedom, and flexibility that"},{"speaker":"Rich Sheridan","startTime":2924.44,"endTime":2927.2599999999998,"body":"they never had before in our"},{"speaker":"Rich Sheridan","startTime":2924.44,"endTime":2927.2599999999998,"body":"work environment. And I don't"},{"speaker":"Rich Sheridan","startTime":2927.2599999999998,"endTime":2930.77,"body":"want to take that away from them"},{"speaker":"Rich Sheridan","startTime":2927.2599999999998,"endTime":2930.77,"body":"either. You know, the ability if"},{"speaker":"Rich Sheridan","startTime":2930.77,"endTime":2933.35,"body":"you've got a sick kid at home"},{"speaker":"Rich Sheridan","startTime":2930.77,"endTime":2933.35,"body":"that doesn't need constant"},{"speaker":"Rich Sheridan","startTime":2933.35,"endTime":2937.22,"body":"attention, why not work from"},{"speaker":"Rich Sheridan","startTime":2933.35,"endTime":2937.22,"body":"home and go bring them an apple"},{"speaker":"Rich Sheridan","startTime":2937.22,"endTime":2939.62,"body":"every now and then or something"},{"speaker":"Rich Sheridan","startTime":2937.22,"endTime":2939.62,"body":"like that, if you know, we're up"},{"speaker":"Rich Sheridan","startTime":2939.62,"endTime":2943.13,"body":"in Michigan, here, we have a"},{"speaker":"Rich Sheridan","startTime":2939.62,"endTime":2943.13,"body":"snowstorm. And in the past, if"},{"speaker":"Rich Sheridan","startTime":2943.13,"endTime":2946.49,"body":"you couldn't get to work, you"},{"speaker":"Rich Sheridan","startTime":2943.13,"endTime":2946.49,"body":"took the day off? Well, you can"},{"speaker":"Rich Sheridan","startTime":2946.49,"endTime":2948.68,"body":"work from home now, as long as"},{"speaker":"Rich Sheridan","startTime":2946.49,"endTime":2948.68,"body":"you're in in that line didn't"},{"speaker":"Rich Sheridan","startTime":2948.68,"endTime":2952.82,"body":"get knocked down by a snow laden"},{"speaker":"Rich Sheridan","startTime":2948.68,"endTime":2952.82,"body":"tree branch or something like"},{"speaker":"Rich Sheridan","startTime":2952.82,"endTime":2957.77,"body":"that. And so it's absolutely"},{"speaker":"Rich Sheridan","startTime":2952.82,"endTime":2957.77,"body":"work. It will continue to work,"},{"speaker":"Rich Sheridan","startTime":2957.77,"endTime":2961.58,"body":"it will continue to be a part of"},{"speaker":"Rich Sheridan","startTime":2957.77,"endTime":2961.58,"body":"our company. There is I've said"},{"speaker":"Rich Sheridan","startTime":2961.58,"endTime":2964.46,"body":"now there's there's three"},{"speaker":"Rich Sheridan","startTime":2961.58,"endTime":2964.46,"body":"versions of mentalize, Siena"},{"speaker":"Rich Sheridan","startTime":2964.46,"endTime":2968.6,"body":"Mark history. 19 years of what I"},{"speaker":"Rich Sheridan","startTime":2964.46,"endTime":2968.6,"body":"now call traditional memo that"},{"speaker":"Rich Sheridan","startTime":2968.6,"endTime":2972.7999999999997,"body":"when you read about enjoying 18"},{"speaker":"Rich Sheridan","startTime":2968.6,"endTime":2972.7999999999997,"body":"months of pandemic Menlo, when"},{"speaker":"Rich Sheridan","startTime":2972.7999999999997,"endTime":2978.5299999999997,"body":"we were 500 ish days into this"},{"speaker":"Rich Sheridan","startTime":2972.7999999999997,"endTime":2978.5299999999997,"body":"transition all of us. And now"},{"speaker":"Rich Sheridan","startTime":2978.5299999999997,"endTime":2984.7999999999997,"body":"there's emergent memo, the thing"},{"speaker":"Rich Sheridan","startTime":2978.5299999999997,"endTime":2984.7999999999997,"body":"that springs forth from the"},{"speaker":"Rich Sheridan","startTime":2984.83,"endTime":2988.52,"body":"things we've learned the things"},{"speaker":"Rich Sheridan","startTime":2984.83,"endTime":2988.52,"body":"we've had to do, the things that"},{"speaker":"Rich Sheridan","startTime":2988.52,"endTime":2992.0,"body":"worked better than we thought"},{"speaker":"Rich Sheridan","startTime":2988.52,"endTime":2992.0,"body":"they had. Why on earth would we"},{"speaker":"Rich Sheridan","startTime":2992.0,"endTime":2995.9,"body":"go back and give you a simple"},{"speaker":"Rich Sheridan","startTime":2992.0,"endTime":2995.9,"body":"example. You know, we do tours"},{"speaker":"Rich Sheridan","startTime":2995.9,"endTime":2999.11,"body":"their mental three to 4000"},{"speaker":"Rich Sheridan","startTime":2995.9,"endTime":2999.11,"body":"people a year would fly from all"},{"speaker":"Rich Sheridan","startTime":2999.11,"endTime":3002.5,"body":"over the planet. Land in"},{"speaker":"Rich Sheridan","startTime":2999.11,"endTime":3002.5,"body":"Detroit, Dr. TNR, were booked"},{"speaker":"Rich Sheridan","startTime":3002.5,"endTime":3006.31,"body":"the hotel rooms spend anywhere"},{"speaker":"Rich Sheridan","startTime":3002.5,"endTime":3006.31,"body":"from a day to a week with us by"},{"speaker":"Rich Sheridan","startTime":3006.31,"endTime":3010.7799999999997,"body":"the 1000s every single year. And"},{"speaker":"Rich Sheridan","startTime":3006.31,"endTime":3010.7799999999997,"body":"then, of course, when the"},{"speaker":"Rich Sheridan","startTime":3010.7799999999997,"endTime":3013.33,"body":"pandemic hit, that all ended,"},{"speaker":"Rich Sheridan","startTime":3010.7799999999997,"endTime":3013.33,"body":"there would have been a dark"},{"speaker":"Rich Sheridan","startTime":3013.33,"endTime":3016.99,"body":"room to see anyways, June of"},{"speaker":"Rich Sheridan","startTime":3013.33,"endTime":3016.99,"body":"2020, 'We said, hey, let's try a"},{"speaker":"Rich Sheridan","startTime":3016.99,"endTime":3020.56,"body":"virtual tour of the virtual"},{"speaker":"Rich Sheridan","startTime":3016.99,"endTime":3020.56,"body":"memo.' And no idea if there be"},{"speaker":"Rich Sheridan","startTime":3020.56,"endTime":3023.62,"body":"interest, I had no idea if it'd"},{"speaker":"Rich Sheridan","startTime":3020.56,"endTime":3023.62,"body":"be compelling had no idea if it"},{"speaker":"Rich Sheridan","startTime":3023.62,"endTime":3028.96,"body":"wouldn't work. But we tried it."},{"speaker":"Rich Sheridan","startTime":3023.62,"endTime":3028.96,"body":"And we put up the people we did"},{"speaker":"Rich Sheridan","startTime":3028.96,"endTime":3032.14,"body":"it for down at Tennessee loved"},{"speaker":"Rich Sheridan","startTime":3028.96,"endTime":3032.14,"body":"it. They put a nice little blurb"},{"speaker":"Rich Sheridan","startTime":3032.14,"endTime":3035.41,"body":"out on LinkedIn about how good"},{"speaker":"Rich Sheridan","startTime":3032.14,"endTime":3035.41,"body":"it was. And we just wrote a"},{"speaker":"Rich Sheridan","startTime":3035.41,"endTime":3038.83,"body":"simple message in response"},{"speaker":"Rich Sheridan","startTime":3035.41,"endTime":3038.83,"body":"thanking them for their kind"},{"speaker":"Rich Sheridan","startTime":3038.83,"endTime":3041.83,"body":"words. Instead, if any of your"},{"speaker":"Rich Sheridan","startTime":3038.83,"endTime":3041.83,"body":"friends want to come visit, just"},{"speaker":"Rich Sheridan","startTime":3041.83,"endTime":3048.52,"body":"write us and experience at Menlo"},{"speaker":"Rich Sheridan","startTime":3041.83,"endTime":3048.52,"body":"innovations.com. Oh my gosh. We"},{"speaker":"Rich Sheridan","startTime":3048.52,"endTime":3056.2,"body":"started doing 11 tours a week."},{"speaker":"Rich Sheridan","startTime":3048.52,"endTime":3056.2,"body":"We came at us like a flood. We"},{"speaker":"Rich Sheridan","startTime":3056.23,"endTime":3061.54,"body":"had over 2000 people since June"},{"speaker":"Rich Sheridan","startTime":3056.23,"endTime":3061.54,"body":"of 2020 visit from 64 countries"},{"speaker":"Rich Sheridan","startTime":3061.54,"endTime":3065.5,"body":"in 39 states. And of course,"},{"speaker":"Rich Sheridan","startTime":3061.54,"endTime":3065.5,"body":"they don't have to get in an"},{"speaker":"Rich Sheridan","startTime":3065.5,"endTime":3068.47,"body":"airplane. All they got to do is"},{"speaker":"Rich Sheridan","startTime":3065.5,"endTime":3068.47,"body":"click on a link and they're with"},{"speaker":"Rich Sheridan","startTime":3068.47,"endTime":3071.02,"body":"us. And when they're done, they"},{"speaker":"Rich Sheridan","startTime":3068.47,"endTime":3071.02,"body":"click on the elite Meeting"},{"speaker":"Rich Sheridan","startTime":3071.02,"endTime":3074.7999999999997,"body":"button and they're back in their"},{"speaker":"Rich Sheridan","startTime":3071.02,"endTime":3074.7999999999997,"body":"work environment. Zero Costa"},{"speaker":"Rich Sheridan","startTime":3074.7999999999997,"endTime":3078.46,"body":"tours are free. And so they get"},{"speaker":"Rich Sheridan","startTime":3074.7999999999997,"endTime":3078.46,"body":"to,  they get to experience"},{"speaker":"Rich Sheridan","startTime":3078.46,"endTime":3083.98,"body":"metal in a way that no one had"},{"speaker":"Rich Sheridan","startTime":3078.46,"endTime":3083.98,"body":"ever been able to do before. Why"},{"speaker":"Rich Sheridan","startTime":3083.98,"endTime":3087.58,"body":"on earth would we stop doing Now"},{"speaker":"Rich Sheridan","startTime":3083.98,"endTime":3087.58,"body":"when we can have people come"},{"speaker":"Rich Sheridan","startTime":3087.58,"endTime":3090.0099999999998,"body":"back in for business, we'll"},{"speaker":"Rich Sheridan","startTime":3087.58,"endTime":3090.0099999999998,"body":"still do that."},{"speaker":"Aaron Moncur","startTime":3090.25,"endTime":3090.31,"body":"Yeah."},{"speaker":"Rich Sheridan","startTime":3090.7599999999998,"endTime":3093.13,"body":"But this virtual"},{"speaker":"Rich Sheridan","startTime":3090.7599999999998,"endTime":3093.13,"body":"tour will be a permanent thing"},{"speaker":"Rich Sheridan","startTime":3093.13,"endTime":3094.24,"body":"we do from here on out."},{"speaker":"Aaron Moncur","startTime":3094.84,"endTime":3098.11,"body":"Yeah, you probably"},{"speaker":"Aaron Moncur","startTime":3094.84,"endTime":3098.11,"body":"get, you know, 70, 80% of the"},{"speaker":"Aaron Moncur","startTime":3098.11,"endTime":3103.7799999999997,"body":"value from 20 or 30% of the time"},{"speaker":"Aaron Moncur","startTime":3098.11,"endTime":3103.7799999999997,"body":"and money and effort involved"},{"speaker":"Aaron Moncur","startTime":3103.7799999999997,"endTime":3104.23,"body":"with it."},{"speaker":"Rich Sheridan","startTime":3104.71,"endTime":3107.38,"body":"And there's"},{"speaker":"Rich Sheridan","startTime":3104.71,"endTime":3107.38,"body":"people who can come now, who"},{"speaker":"Rich Sheridan","startTime":3107.38,"endTime":3110.68,"body":"would have never been able to"},{"speaker":"Rich Sheridan","startTime":3107.38,"endTime":3110.68,"body":"come, we're coming from the"},{"speaker":"Rich Sheridan","startTime":3110.68,"endTime":3114.49,"body":"Philippines, who, there's no way"},{"speaker":"Rich Sheridan","startTime":3110.68,"endTime":3114.49,"body":"they could get on an airplane"},{"speaker":"Rich Sheridan","startTime":3114.49,"endTime":3118.54,"body":"fly to the United States spend a"},{"speaker":"Rich Sheridan","startTime":3114.49,"endTime":3118.54,"body":"weekend in Arbor, just the cost"},{"speaker":"Rich Sheridan","startTime":3118.54,"endTime":3122.2,"body":"alone would be prohibitive, and"},{"speaker":"Rich Sheridan","startTime":3118.54,"endTime":3122.2,"body":"then the imposition on their"},{"speaker":"Rich Sheridan","startTime":3122.2,"endTime":3123.85,"body":"time would be cost prohibitive."},{"speaker":"Aaron Moncur","startTime":3124.36,"endTime":3128.29,"body":"Yeah. I've done"},{"speaker":"Aaron Moncur","startTime":3124.36,"endTime":3128.29,"body":"this virtual tour, and it was"},{"speaker":"Aaron Moncur","startTime":3128.29,"endTime":3131.62,"body":"wonderful. So any of you out"},{"speaker":"Aaron Moncur","startTime":3128.29,"endTime":3131.62,"body":"there who are considering it,"},{"speaker":"Aaron Moncur","startTime":3131.65,"endTime":3137.38,"body":"um, it really is a cool way to"},{"speaker":"Aaron Moncur","startTime":3131.65,"endTime":3137.38,"body":"experience Menlo and the"},{"speaker":"Aaron Moncur","startTime":3137.38,"endTime":3140.56,"body":"innovations that Menlo"},{"speaker":"Aaron Moncur","startTime":3137.38,"endTime":3140.56,"body":"Innovations has come up with."},{"speaker":"Aaron Moncur","startTime":3141.25,"endTime":3143.92,"body":"We're running up on time. So I'm"},{"speaker":"Aaron Moncur","startTime":3141.25,"endTime":3143.92,"body":"just going to do one more"},{"speaker":"Aaron Moncur","startTime":3143.92,"endTime":3148.54,"body":"question and then we'll, we'll"},{"speaker":"Aaron Moncur","startTime":3143.92,"endTime":3148.54,"body":"wrap this up. Another pillar of"},{"speaker":"Aaron Moncur","startTime":3148.54,"endTime":3152.2,"body":"the Menlo way, is this thing"},{"speaker":"Aaron Moncur","startTime":3148.54,"endTime":3152.2,"body":"called 'high tech"},{"speaker":"Aaron Moncur","startTime":3152.2,"endTime":3155.5299999999997,"body":"anthropologist.' And you've"},{"speaker":"Aaron Moncur","startTime":3152.2,"endTime":3155.5299999999997,"body":"talked a little bit about it."},{"speaker":"Aaron Moncur","startTime":3156.16,"endTime":3158.59,"body":"I've interviewed a lot of"},{"speaker":"Aaron Moncur","startTime":3156.16,"endTime":3158.59,"body":"people. Now I think we're just"},{"speaker":"Aaron Moncur","startTime":3158.59,"endTime":3161.86,"body":"over 100 episodes on this"},{"speaker":"Aaron Moncur","startTime":3158.59,"endTime":3161.86,"body":"podcast. And one of the things"},{"speaker":"Aaron Moncur","startTime":3161.89,"endTime":3167.02,"body":"that not always but I'll often"},{"speaker":"Aaron Moncur","startTime":3161.89,"endTime":3167.02,"body":"ask is, what are some of the"},{"speaker":"Aaron Moncur","startTime":3167.02,"endTime":3171.82,"body":"biggest problems associated with"},{"speaker":"Aaron Moncur","startTime":3167.02,"endTime":3171.82,"body":"product development or in your"},{"speaker":"Aaron Moncur","startTime":3171.82,"endTime":3176.92,"body":"world, it could be with software"},{"speaker":"Aaron Moncur","startTime":3171.82,"endTime":3176.92,"body":"development. And the most common"},{"speaker":"Aaron Moncur","startTime":3176.92,"endTime":3180.94,"body":"answer I get is not"},{"speaker":"Aaron Moncur","startTime":3176.92,"endTime":3180.94,"body":"understanding the problem well"},{"speaker":"Aaron Moncur","startTime":3180.94,"endTime":3185.65,"body":"enough. So you have this"},{"speaker":"Aaron Moncur","startTime":3180.94,"endTime":3185.65,"body":"beautiful solution to that in"},{"speaker":"Aaron Moncur","startTime":3185.65,"endTime":3188.83,"body":"your high tech anthropologist."},{"speaker":"Aaron Moncur","startTime":3185.65,"endTime":3188.83,"body":"Can you talk a little bit about"},{"speaker":"Aaron Moncur","startTime":3188.86,"endTime":3193.12,"body":"how that works? And how you have"},{"speaker":"Aaron Moncur","startTime":3188.86,"endTime":3193.12,"body":"seen the high tech"},{"speaker":"Aaron Moncur","startTime":3193.12,"endTime":3197.47,"body":"anthropologists help mitigate"},{"speaker":"Aaron Moncur","startTime":3193.12,"endTime":3197.47,"body":"risk associated with not"},{"speaker":"Aaron Moncur","startTime":3197.47,"endTime":3202.12,"body":"understanding the problem? Well"},{"speaker":"Aaron Moncur","startTime":3197.47,"endTime":3202.12,"body":"enough, even me extend this"},{"speaker":"Aaron Moncur","startTime":3202.12,"endTime":3206.71,"body":"question just a little bit more."},{"speaker":"Aaron Moncur","startTime":3202.12,"endTime":3206.71,"body":"A lot of our customers, and"},{"speaker":"Aaron Moncur","startTime":3206.71,"endTime":3210.31,"body":"probably us as well think that"},{"speaker":"Aaron Moncur","startTime":3206.71,"endTime":3210.31,"body":"we understand the problem pretty"},{"speaker":"Aaron Moncur","startTime":3210.31,"endTime":3214.15,"body":"well, right? And so why would"},{"speaker":"Aaron Moncur","startTime":3210.31,"endTime":3214.15,"body":"anyone spend this extra money"},{"speaker":"Aaron Moncur","startTime":3214.15,"endTime":3218.7999999999997,"body":"and time to do this really deep"},{"speaker":"Aaron Moncur","startTime":3214.15,"endTime":3218.7999999999997,"body":"dive into the problem when, hey,"},{"speaker":"Aaron Moncur","startTime":3218.83,"endTime":3222.0099999999998,"body":"I already know what the problem"},{"speaker":"Aaron Moncur","startTime":3218.83,"endTime":3222.0099999999998,"body":"is, we need to do X, Y, and Z."},{"speaker":"Aaron Moncur","startTime":3222.04,"endTime":3225.16,"body":"That's it. We just need to do"},{"speaker":"Aaron Moncur","startTime":3222.04,"endTime":3225.16,"body":"this. Why, you know, why spend"},{"speaker":"Aaron Moncur","startTime":3225.16,"endTime":3228.7,"body":"more time and money in it? Can"},{"speaker":"Aaron Moncur","startTime":3225.16,"endTime":3228.7,"body":"you talk to that just a little"},{"speaker":"Aaron Moncur","startTime":3228.7,"endTime":3229.0,"body":"bit?"},{"speaker":"Rich Sheridan","startTime":3229.31,"endTime":3233.0299999999997,"body":"Absolutely. So"},{"speaker":"Rich Sheridan","startTime":3229.31,"endTime":3233.0299999999997,"body":"let's go back to joy. To talk"},{"speaker":"Rich Sheridan","startTime":3233.0299999999997,"endTime":3235.88,"body":"about what joy is all about?"},{"speaker":"Rich Sheridan","startTime":3233.0299999999997,"endTime":3235.88,"body":"What did I say? It was like we"},{"speaker":"Rich Sheridan","startTime":3235.88,"endTime":3240.02,"body":"want to delight the people we"},{"speaker":"Rich Sheridan","startTime":3235.88,"endTime":3240.02,"body":"intend to serve? Well, how often"},{"speaker":"Rich Sheridan","startTime":3240.38,"endTime":3243.35,"body":"did I in my life, maybe you and"},{"speaker":"Rich Sheridan","startTime":3240.38,"endTime":3243.35,"body":"yours, and maybe some of your"},{"speaker":"Rich Sheridan","startTime":3243.35,"endTime":3249.11,"body":"listeners, spend weeks, months"},{"speaker":"Rich Sheridan","startTime":3243.35,"endTime":3249.11,"body":"years working on something? Got"},{"speaker":"Rich Sheridan","startTime":3249.11,"endTime":3253.79,"body":"it delivered, sent it out to the"},{"speaker":"Rich Sheridan","startTime":3249.11,"endTime":3253.79,"body":"world? And no one reused it?"},{"speaker":"Rich Sheridan","startTime":3255.23,"endTime":3260.24,"body":"Because they said, I don't need"},{"speaker":"Rich Sheridan","startTime":3255.23,"endTime":3260.24,"body":"this. Why did you create this?"},{"speaker":"Rich Sheridan","startTime":3260.24,"endTime":3263.54,"body":"This doesn't fit my needs. This"},{"speaker":"Rich Sheridan","startTime":3260.24,"endTime":3263.54,"body":"doesn't answer any problems in"},{"speaker":"Rich Sheridan","startTime":3263.54,"endTime":3268.64,"body":"my day. It happens all the time"},{"speaker":"Rich Sheridan","startTime":3263.54,"endTime":3268.64,"body":"in the software industry. We"},{"speaker":"Rich Sheridan","startTime":3268.64,"endTime":3272.27,"body":"build stuff cuz some smart,"},{"speaker":"Rich Sheridan","startTime":3268.64,"endTime":3272.27,"body":"brainy software engineers are"},{"speaker":"Rich Sheridan","startTime":3272.27,"endTime":3274.58,"body":"sitting room with a wave. I"},{"speaker":"Rich Sheridan","startTime":3272.27,"endTime":3274.58,"body":"think people have this problem."},{"speaker":"Rich Sheridan","startTime":3274.58,"endTime":3277.91,"body":"And I think they'd like to work"},{"speaker":"Rich Sheridan","startTime":3274.58,"endTime":3277.91,"body":"like that's really like, do you"},{"speaker":"Rich Sheridan","startTime":3277.91,"endTime":3280.43,"body":"have the problem saying well,"},{"speaker":"Rich Sheridan","startTime":3277.91,"endTime":3280.43,"body":"no, but I can imagine what it'd"},{"speaker":"Rich Sheridan","startTime":3280.43,"endTime":3285.32,"body":"be like for them? Well, why"},{"speaker":"Rich Sheridan","startTime":3280.43,"endTime":3285.32,"body":"don't you stop imagining and go"},{"speaker":"Rich Sheridan","startTime":3285.32,"endTime":3288.71,"body":"out into the world and observe"},{"speaker":"Rich Sheridan","startTime":3285.32,"endTime":3288.71,"body":"the people you're trying to"},{"speaker":"Rich Sheridan","startTime":3288.71,"endTime":3292.37,"body":"delight in their native"},{"speaker":"Rich Sheridan","startTime":3288.71,"endTime":3292.37,"body":"environment. And that is the"},{"speaker":"Rich Sheridan","startTime":3292.37,"endTime":3295.73,"body":"simplest description of our high"},{"speaker":"Rich Sheridan","startTime":3292.37,"endTime":3295.73,"body":"tech anthropologists. In the"},{"speaker":"Rich Sheridan","startTime":3295.73,"endTime":3298.2799999999997,"body":"Lean community. This would be"},{"speaker":"Rich Sheridan","startTime":3295.73,"endTime":3298.2799999999997,"body":"called the 'go to the gamba"},{"speaker":"Rich Sheridan","startTime":3298.2799999999997,"endTime":3305.2999999999997,"body":"team.' Go out and observe, not"},{"speaker":"Rich Sheridan","startTime":3298.2799999999997,"endTime":3305.2999999999997,"body":"interview, not interrogate, not,"},{"speaker":"Rich Sheridan","startTime":3305.33,"endTime":3308.96,"body":"do a focus group, which I called"},{"speaker":"Rich Sheridan","startTime":3305.33,"endTime":3308.96,"body":"dominant personality disorder"},{"speaker":"Rich Sheridan","startTime":3308.96,"endTime":3313.91,"body":"groups. Go watch them work,"},{"speaker":"Rich Sheridan","startTime":3308.96,"endTime":3313.91,"body":"right, and then watch the"},{"speaker":"Rich Sheridan","startTime":3313.91,"endTime":3316.85,"body":"mistakes they make in their"},{"speaker":"Rich Sheridan","startTime":3313.91,"endTime":3316.85,"body":"current work, listen to their"},{"speaker":"Rich Sheridan","startTime":3316.85,"endTime":3321.2599999999998,"body":"frustrations, learn their"},{"speaker":"Rich Sheridan","startTime":3316.85,"endTime":3321.2599999999998,"body":"vocabulary. And as we go out,"},{"speaker":"Rich Sheridan","startTime":3321.32,"endTime":3323.63,"body":"because our customers usually"},{"speaker":"Rich Sheridan","startTime":3321.32,"endTime":3323.63,"body":"say, 'Hey, we've got this"},{"speaker":"Rich Sheridan","startTime":3323.63,"endTime":3326.9,"body":"problem, we want you to solve"},{"speaker":"Rich Sheridan","startTime":3323.63,"endTime":3326.9,"body":"it. Well, I will tell you, one"},{"speaker":"Rich Sheridan","startTime":3326.9,"endTime":3329.18,"body":"of our big posters in the room"},{"speaker":"Rich Sheridan","startTime":3326.9,"endTime":3329.18,"body":"was, what problem are you"},{"speaker":"Rich Sheridan","startTime":3329.24,"endTime":3333.56,"body":"actually trying to solve? I'll"},{"speaker":"Rich Sheridan","startTime":3329.24,"endTime":3333.56,"body":"give you a simple example.' Just"},{"speaker":"Rich Sheridan","startTime":3333.56,"endTime":3337.22,"body":"to show off our field this can"},{"speaker":"Rich Sheridan","startTime":3333.56,"endTime":3337.22,"body":"go there's a customer of ours,"},{"speaker":"Rich Sheridan","startTime":3337.58,"endTime":3341.81,"body":"who big logistics firm had grown"},{"speaker":"Rich Sheridan","startTime":3337.58,"endTime":3341.81,"body":"nationwide through acquisition."},{"speaker":"Rich Sheridan","startTime":3342.17,"endTime":3345.0499999999997,"body":"And every one of their"},{"speaker":"Rich Sheridan","startTime":3342.17,"endTime":3345.0499999999997,"body":"acquisitions had a different CRM"},{"speaker":"Rich Sheridan","startTime":3345.0499999999997,"endTime":3348.74,"body":"customer relationship management"},{"speaker":"Rich Sheridan","startTime":3345.0499999999997,"endTime":3348.74,"body":"system. And they wanted to unify"},{"speaker":"Rich Sheridan","startTime":3348.74,"endTime":3352.19,"body":"it across the whole country. And"},{"speaker":"Rich Sheridan","startTime":3348.74,"endTime":3352.19,"body":"they said, the biggest problem"},{"speaker":"Rich Sheridan","startTime":3352.19,"endTime":3356.24,"body":"we have is we have this,"},{"speaker":"Rich Sheridan","startTime":3352.19,"endTime":3356.24,"body":"ununified system, everybody's"},{"speaker":"Rich Sheridan","startTime":3356.24,"endTime":3359.2999999999997,"body":"doing their own thing. And a lot"},{"speaker":"Rich Sheridan","startTime":3356.24,"endTime":3359.2999999999997,"body":"of times for logistics term,"},{"speaker":"Rich Sheridan","startTime":3359.2999999999997,"endTime":3362.84,"body":"when you're moving stuff from A"},{"speaker":"Rich Sheridan","startTime":3359.2999999999997,"endTime":3362.84,"body":"to B, you call the wrong office,"},{"speaker":"Rich Sheridan","startTime":3362.84,"endTime":3366.23,"body":"you're supposed to call B office"},{"speaker":"Rich Sheridan","startTime":3362.84,"endTime":3366.23,"body":"B call the office of a office"},{"speaker":"Rich Sheridan","startTime":3366.23,"endTime":3368.99,"body":"has to transfer the information"},{"speaker":"Rich Sheridan","startTime":3366.23,"endTime":3368.99,"body":"via office and if you get two"},{"speaker":"Rich Sheridan","startTime":3368.99,"endTime":3371.81,"body":"different systems, some gets"},{"speaker":"Rich Sheridan","startTime":3368.99,"endTime":3371.81,"body":"lost in translation, you lose"},{"speaker":"Rich Sheridan","startTime":3371.81,"endTime":3374.66,"body":"the job and your revenues"},{"speaker":"Rich Sheridan","startTime":3371.81,"endTime":3374.66,"body":"affected. And they said we need"},{"speaker":"Rich Sheridan","startTime":3374.66,"endTime":3379.73,"body":"a unified CRM system so they'll"},{"speaker":"Rich Sheridan","startTime":3374.66,"endTime":3379.73,"body":"problem goes away. Now, I'm"},{"speaker":"Rich Sheridan","startTime":3379.73,"endTime":3382.64,"body":"guessing you hear this I hear"},{"speaker":"Rich Sheridan","startTime":3379.73,"endTime":3382.64,"body":"this and the engineer me says of"},{"speaker":"Rich Sheridan","startTime":3382.64,"endTime":3384.77,"body":"course, makes total sense."},{"speaker":"Aaron Moncur","startTime":3385.5589999999997,"endTime":3386.159,"body":"Right."},{"speaker":"Rich Sheridan","startTime":3386.21,"endTime":3389.69,"body":"But then we asked"},{"speaker":"Rich Sheridan","startTime":3386.21,"endTime":3389.69,"body":"the customer, we said, could we"},{"speaker":"Rich Sheridan","startTime":3389.69,"endTime":3393.65,"body":"go visit your offices? And"},{"speaker":"Rich Sheridan","startTime":3389.69,"endTime":3393.65,"body":"they're like, Well, why do you"},{"speaker":"Rich Sheridan","startTime":3393.65,"endTime":3396.98,"body":"need to do that? We just like to"},{"speaker":"Rich Sheridan","startTime":3393.65,"endTime":3396.98,"body":"see if the people have the"},{"speaker":"Rich Sheridan","startTime":3396.98,"endTime":3399.95,"body":"problem you think they do? Oh,"},{"speaker":"Rich Sheridan","startTime":3396.98,"endTime":3399.95,"body":"no, they have this problem. I"},{"speaker":"Rich Sheridan","startTime":3399.95,"endTime":3402.59,"body":"can guarantee you they have this"},{"speaker":"Rich Sheridan","startTime":3399.95,"endTime":3402.59,"body":"problem. This is exactly the"},{"speaker":"Rich Sheridan","startTime":3402.59,"endTime":3406.07,"body":"problem. We don't, you don't"},{"speaker":"Rich Sheridan","startTime":3402.59,"endTime":3406.07,"body":"need a cover. We were gentle. We"},{"speaker":"Rich Sheridan","startTime":3406.07,"endTime":3408.74,"body":"explained what we do. And he"},{"speaker":"Rich Sheridan","startTime":3406.07,"endTime":3408.74,"body":"said, Look, if we find out very"},{"speaker":"Rich Sheridan","startTime":3408.74,"endTime":3411.92,"body":"quickly, it's exactly the way"},{"speaker":"Rich Sheridan","startTime":3408.74,"endTime":3411.92,"body":"you describe it. We're good to"},{"speaker":"Rich Sheridan","startTime":3411.92,"endTime":3415.4,"body":"go. We'll move ahead. Now, okay,"},{"speaker":"Rich Sheridan","startTime":3411.92,"endTime":3415.4,"body":"you'll find out I don't know why"},{"speaker":"Rich Sheridan","startTime":3415.4,"endTime":3420.35,"body":"we're wasting money on you go"},{"speaker":"Rich Sheridan","startTime":3415.4,"endTime":3420.35,"body":"visit these offices. So we go"},{"speaker":"Rich Sheridan","startTime":3420.35,"endTime":3424.46,"body":"out to an office like in Fort"},{"speaker":"Rich Sheridan","startTime":3420.35,"endTime":3424.46,"body":"Wayne, Indiana, or something,"},{"speaker":"Rich Sheridan","startTime":3424.46,"endTime":3428.0,"body":"and we sit down with them. And"},{"speaker":"Rich Sheridan","startTime":3424.46,"endTime":3428.0,"body":"these people are like, so why"},{"speaker":"Rich Sheridan","startTime":3428.0,"endTime":3432.11,"body":"are you here? We're trying to"},{"speaker":"Rich Sheridan","startTime":3428.0,"endTime":3432.11,"body":"create this unified CRM system"},{"speaker":"Rich Sheridan","startTime":3432.11,"endTime":3435.2,"body":"for your for your management?"},{"speaker":"Rich Sheridan","startTime":3432.11,"endTime":3435.2,"body":"Well, why would we need that?"},{"speaker":"Rich Sheridan","startTime":3435.77,"endTime":3438.68,"body":"Well, this is what happens when"},{"speaker":"Rich Sheridan","startTime":3435.77,"endTime":3438.68,"body":"people call the wrong office."},{"speaker":"Rich Sheridan","startTime":3438.68,"endTime":3442.85,"body":"And we would never transfer data"},{"speaker":"Rich Sheridan","startTime":3438.68,"endTime":3442.85,"body":"from one office to another."},{"speaker":"Rich Sheridan","startTime":3443.96,"endTime":3447.41,"body":"Really, why not? Well, our"},{"speaker":"Rich Sheridan","startTime":3443.96,"endTime":3447.41,"body":"offices, bonuses based on us,"},{"speaker":"Rich Sheridan","startTime":3447.41,"endTime":3450.59,"body":"outperforming every other"},{"speaker":"Rich Sheridan","startTime":3447.41,"endTime":3450.59,"body":"office, if we send a job to"},{"speaker":"Rich Sheridan","startTime":3450.59,"endTime":3453.11,"body":"another office, they'll"},{"speaker":"Rich Sheridan","startTime":3450.59,"endTime":3453.11,"body":"outperform us and our bonus goes"},{"speaker":"Rich Sheridan","startTime":3453.11,"endTime":3456.56,"body":"down. If we if they make us do"},{"speaker":"Rich Sheridan","startTime":3453.11,"endTime":3456.56,"body":"that we'll fat finger the data."},{"speaker":"Rich Sheridan","startTime":3456.56,"endTime":3460.58,"body":"We won't absolute I don't care"},{"speaker":"Rich Sheridan","startTime":3456.56,"endTime":3460.58,"body":"how unified the system is, will"},{"speaker":"Rich Sheridan","startTime":3460.58,"endTime":3463.16,"body":"lie about it. We'll put it in at"},{"speaker":"Rich Sheridan","startTime":3460.58,"endTime":3463.16,"body":"all."},{"speaker":"Aaron Moncur","startTime":3463.77,"endTime":3466.86,"body":"Wow. That's huge."},{"speaker":"Rich Sheridan","startTime":3466.89,"endTime":3469.17,"body":"How about we"},{"speaker":"Rich Sheridan","startTime":3466.89,"endTime":3469.17,"body":"understand the humans before we"},{"speaker":"Rich Sheridan","startTime":3469.17,"endTime":3473.25,"body":"start figuring out what we're"},{"speaker":"Rich Sheridan","startTime":3469.17,"endTime":3473.25,"body":"trying to solve. So we had to"},{"speaker":"Rich Sheridan","startTime":3473.25,"endTime":3476.79,"body":"carry this water back to our"},{"speaker":"Rich Sheridan","startTime":3473.25,"endTime":3476.79,"body":"customer have been corporate."},{"speaker":"Rich Sheridan","startTime":3477.27,"endTime":3481.14,"body":"And they were not happy with"},{"speaker":"Rich Sheridan","startTime":3477.27,"endTime":3481.14,"body":"because they're supposed to be"},{"speaker":"Rich Sheridan","startTime":3481.14,"endTime":3483.87,"body":"solving a problem. We told you"},{"speaker":"Rich Sheridan","startTime":3481.14,"endTime":3483.87,"body":"like you guys got a different"},{"speaker":"Rich Sheridan","startTime":3483.87,"endTime":3486.72,"body":"problem that that saying this"},{"speaker":"Rich Sheridan","startTime":3483.87,"endTime":3486.72,"body":"solution, you're imagining won't"},{"speaker":"Rich Sheridan","startTime":3486.72,"endTime":3491.67,"body":"one day work. But until you"},{"speaker":"Rich Sheridan","startTime":3486.72,"endTime":3491.67,"body":"review your compensation system,"},{"speaker":"Rich Sheridan","startTime":3491.94,"endTime":3496.44,"body":"and your bonusing structure, the"},{"speaker":"Rich Sheridan","startTime":3491.94,"endTime":3496.44,"body":"dream you have for unified CRM"},{"speaker":"Rich Sheridan","startTime":3496.44,"endTime":3500.0099999999998,"body":"system will not come to"},{"speaker":"Rich Sheridan","startTime":3496.44,"endTime":3500.0099999999998,"body":"fruition. What problem are you"},{"speaker":"Rich Sheridan","startTime":3500.04,"endTime":3505.2599999999998,"body":"actually trying to solve? And we"},{"speaker":"Rich Sheridan","startTime":3500.04,"endTime":3505.2599999999998,"body":"have I got stories galore that"},{"speaker":"Rich Sheridan","startTime":3505.2599999999998,"endTime":3506.1,"body":"sound like that."},{"speaker":"Aaron Moncur","startTime":3507.15,"endTime":3510.0299999999997,"body":"That is such a"},{"speaker":"Aaron Moncur","startTime":3507.15,"endTime":3510.0299999999997,"body":"great, great story. Well, that's"},{"speaker":"Aaron Moncur","startTime":3510.0299999999997,"endTime":3514.5299999999997,"body":"again, why you are the chief"},{"speaker":"Aaron Moncur","startTime":3510.0299999999997,"endTime":3514.5299999999997,"body":"storyteller. Rich, this has been"},{"speaker":"Aaron Moncur","startTime":3514.5299999999997,"endTime":3518.91,"body":"just so delightful. i What a"},{"speaker":"Aaron Moncur","startTime":3514.5299999999997,"endTime":3518.91,"body":"treat. This has been for me to"},{"speaker":"Aaron Moncur","startTime":3518.94,"endTime":3523.17,"body":"get to talk to you. Thank you so"},{"speaker":"Aaron Moncur","startTime":3518.94,"endTime":3523.17,"body":"much for sharing all of this"},{"speaker":"Aaron Moncur","startTime":3523.65,"endTime":3527.04,"body":"beef before I let you go, how"},{"speaker":"Aaron Moncur","startTime":3523.65,"endTime":3527.04,"body":"can people get a hold of you?"},{"speaker":"Aaron Moncur","startTime":3527.04,"endTime":3531.0299999999997,"body":"And there's so many reasons to"},{"speaker":"Aaron Moncur","startTime":3527.04,"endTime":3531.0299999999997,"body":"get a hold of you. Or Menlo, I"},{"speaker":"Aaron Moncur","startTime":3531.0299999999997,"endTime":3534.24,"body":"mean, the obvious one is we need"},{"speaker":"Aaron Moncur","startTime":3531.0299999999997,"endTime":3534.24,"body":"a piece of software developed."},{"speaker":"Aaron Moncur","startTime":3534.24,"endTime":3538.02,"body":"But also there are all these"},{"speaker":"Aaron Moncur","startTime":3534.24,"endTime":3538.02,"body":"workshops that you offer about"},{"speaker":"Aaron Moncur","startTime":3538.02,"endTime":3542.16,"body":"project management and time"},{"speaker":"Aaron Moncur","startTime":3538.02,"endTime":3542.16,"body":"management and then the tours,"},{"speaker":"Aaron Moncur","startTime":3542.31,"endTime":3546.84,"body":"virtual and probably in person"},{"speaker":"Aaron Moncur","startTime":3542.31,"endTime":3546.84,"body":"in the future. Again, learning"},{"speaker":"Aaron Moncur","startTime":3546.84,"endTime":3549.54,"body":"more about the books that you've"},{"speaker":"Aaron Moncur","startTime":3546.84,"endTime":3549.54,"body":"written and speaking"},{"speaker":"Aaron Moncur","startTime":3549.54,"endTime":3553.23,"body":"engagements, just a plethora of"},{"speaker":"Aaron Moncur","startTime":3549.54,"endTime":3553.23,"body":"reasons. What's the best way for"},{"speaker":"Aaron Moncur","startTime":3553.23,"endTime":3555.06,"body":"people to get a hold of you in"},{"speaker":"Aaron Moncur","startTime":3553.23,"endTime":3555.06,"body":"Menlo?"},{"speaker":"Rich Sheridan","startTime":3555.2799999999997,"endTime":3557.7999999999997,"body":"Yeah, you know,"},{"speaker":"Rich Sheridan","startTime":3555.2799999999997,"endTime":3557.7999999999997,"body":"the easiest way to investigate"},{"speaker":"Rich Sheridan","startTime":3557.83,"endTime":3559.7799999999997,"body":"the company and all the"},{"speaker":"Rich Sheridan","startTime":3557.83,"endTime":3559.7799999999997,"body":"different offerings is our"},{"speaker":"Rich Sheridan","startTime":3559.7799999999997,"endTime":3564.94,"body":"website, menlo.innovations.com."},{"speaker":"Rich Sheridan","startTime":3559.7799999999997,"endTime":3564.94,"body":"If you want to link in with me"},{"speaker":"Rich Sheridan","startTime":3564.94,"endTime":3567.67,"body":"just to have intimate"},{"speaker":"Rich Sheridan","startTime":3564.94,"endTime":3567.67,"body":"conversations, feel free to do"},{"speaker":"Rich Sheridan","startTime":3567.67,"endTime":3571.75,"body":"that. I'm on LinkedIn, rich"},{"speaker":"Rich Sheridan","startTime":3567.67,"endTime":3571.75,"body":"Sheridan from Menlo innovations."},{"speaker":"Rich Sheridan","startTime":3572.38,"endTime":3576.79,"body":"If you mentioned that, 'Hey, I"},{"speaker":"Rich Sheridan","startTime":3572.38,"endTime":3576.79,"body":"heard your podcast with Aaron.'"},{"speaker":"Rich Sheridan","startTime":3577.6,"endTime":3582.25,"body":"You know that? You know, then"},{"speaker":"Rich Sheridan","startTime":3577.6,"endTime":3582.25,"body":"I'll say yes. You know, people"},{"speaker":"Rich Sheridan","startTime":3582.25,"endTime":3584.86,"body":"who just randomly reached out to"},{"speaker":"Rich Sheridan","startTime":3582.25,"endTime":3584.86,"body":"me, I might or may not say yes,"},{"speaker":"Rich Sheridan","startTime":3584.86,"endTime":3587.71,"body":"but if you tell me this is how"},{"speaker":"Rich Sheridan","startTime":3584.86,"endTime":3587.71,"body":"you heard about me absolutely."},{"speaker":"Rich Sheridan","startTime":3587.71,"endTime":3590.02,"body":"Say yes, you can write me an"},{"speaker":"Rich Sheridan","startTime":3587.71,"endTime":3590.02,"body":"email are"},{"speaker":"Rich Sheridan","startTime":3590.65,"endTime":3593.7999999999997,"body":"rsheridan@menloinnovations.com."},{"speaker":"Rich Sheridan","startTime":3590.65,"endTime":3593.7999999999997,"body":"I'm crazy about email. I think"},{"speaker":"Rich Sheridan","startTime":3593.7999999999997,"endTime":3596.32,"body":"when I got into this phone call,"},{"speaker":"Rich Sheridan","startTime":3593.7999999999997,"endTime":3596.32,"body":"I only had about eight waiting"},{"speaker":"Rich Sheridan","startTime":3596.32,"endTime":3599.7999999999997,"body":"in my inbox. So I really do"},{"speaker":"Rich Sheridan","startTime":3596.32,"endTime":3599.7999999999997,"body":"answer my emails, all of them"},{"speaker":"Rich Sheridan","startTime":3599.7999999999997,"endTime":3603.58,"body":"that come to me, read the books"},{"speaker":"Rich Sheridan","startTime":3599.7999999999997,"endTime":3603.58,"body":"that are available wherever"},{"speaker":"Rich Sheridan","startTime":3603.58,"endTime":3608.5,"body":"books are sold. And, you know,"},{"speaker":"Rich Sheridan","startTime":3603.58,"endTime":3608.5,"body":"come on a tour right on the top"},{"speaker":"Rich Sheridan","startTime":3608.5,"endTime":3612.13,"body":"line of our website, you'll see"},{"speaker":"Rich Sheridan","startTime":3608.5,"endTime":3612.13,"body":"the click the link for tours and"},{"speaker":"Rich Sheridan","startTime":3612.13,"endTime":3616.12,"body":"workshops. The tours are free."},{"speaker":"Rich Sheridan","startTime":3612.13,"endTime":3616.12,"body":"If you want to come spend 90"},{"speaker":"Rich Sheridan","startTime":3616.12,"endTime":3619.15,"body":"minutes with us get a deeper"},{"speaker":"Rich Sheridan","startTime":3616.12,"endTime":3619.15,"body":"dive, you get to meet with a"},{"speaker":"Rich Sheridan","startTime":3619.15,"endTime":3621.82,"body":"couple of men lunians Ask them"},{"speaker":"Rich Sheridan","startTime":3619.15,"endTime":3621.82,"body":"questions beyond the chief"},{"speaker":"Rich Sheridan","startTime":3621.82,"endTime":3626.32,"body":"storyteller. You get to talk"},{"speaker":"Rich Sheridan","startTime":3621.82,"endTime":3626.32,"body":"with actual men look into who"},{"speaker":"Rich Sheridan","startTime":3626.32,"endTime":3629.35,"body":"work in this environment every"},{"speaker":"Rich Sheridan","startTime":3626.32,"endTime":3629.35,"body":"single day. And we'd love to"},{"speaker":"Rich Sheridan","startTime":3629.35,"endTime":3629.74,"body":"have you."},{"speaker":"Aaron Moncur","startTime":3630.5499999999997,"endTime":3633.85,"body":"And another thing"},{"speaker":"Aaron Moncur","startTime":3630.5499999999997,"endTime":3633.85,"body":"I'll say about the tours is men"},{"speaker":"Aaron Moncur","startTime":3633.85,"endTime":3638.11,"body":"Lillian's are not shy about"},{"speaker":"Aaron Moncur","startTime":3633.85,"endTime":3638.11,"body":"being very transparent. And I"},{"speaker":"Aaron Moncur","startTime":3638.11,"endTime":3641.2,"body":"asked all kinds of questions,"},{"speaker":"Aaron Moncur","startTime":3638.11,"endTime":3641.2,"body":"some of which I thought, oh,"},{"speaker":"Aaron Moncur","startTime":3641.2,"endTime":3643.9,"body":"there's no way they're gonna"},{"speaker":"Aaron Moncur","startTime":3641.2,"endTime":3643.9,"body":"answer this. But they were very,"},{"speaker":"Aaron Moncur","startTime":3643.9,"endTime":3647.32,"body":"very open with everything. And"},{"speaker":"Aaron Moncur","startTime":3643.9,"endTime":3647.32,"body":"it was so rewarding such a great"},{"speaker":"Aaron Moncur","startTime":3647.32,"endTime":3651.88,"body":"experience. I mean, how can you"},{"speaker":"Aaron Moncur","startTime":3647.32,"endTime":3651.88,"body":"beat that? 90 minutes for free"},{"speaker":"Aaron Moncur","startTime":3651.97,"endTime":3655.69,"body":"learning about world class"},{"speaker":"Aaron Moncur","startTime":3651.97,"endTime":3655.69,"body":"processes that are proven to"},{"speaker":"Aaron Moncur","startTime":3655.69,"endTime":3660.0099999999998,"body":"work is just phenomenal. So"},{"speaker":"Aaron Moncur","startTime":3655.69,"endTime":3660.0099999999998,"body":"Rich, thank you again, so much"},{"speaker":"Aaron Moncur","startTime":3660.0099999999998,"endTime":3663.97,"body":"for for building Menlo, and for"},{"speaker":"Aaron Moncur","startTime":3660.0099999999998,"endTime":3663.97,"body":"spending some time with you with"},{"speaker":"Aaron Moncur","startTime":3663.97,"endTime":3667.48,"body":"me again. It's just been a pure"},{"speaker":"Aaron Moncur","startTime":3663.97,"endTime":3667.48,"body":"delight and a huge treat. Thank"},{"speaker":"Aaron Moncur","startTime":3667.48,"endTime":3667.69,"body":"you."},{"speaker":"Rich Sheridan","startTime":3667.96,"endTime":3670.63,"body":"Thank you, Aaron."},{"speaker":"Rich Sheridan","startTime":3667.96,"endTime":3670.63,"body":"Thanks for inviting me on your"},{"speaker":"Rich Sheridan","startTime":3670.75,"endTime":3671.41,"body":"podcast."},{"speaker":"Aaron Moncur","startTime":3675.16,"endTime":3678.61,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":3675.16,"endTime":3678.61,"body":"Founder of Pipeline Design \u0026"},{"speaker":"Aaron Moncur","startTime":3678.61,"endTime":3681.64,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3678.61,"endTime":3681.64,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3681.64,"endTime":3685.18,"body":"the episode to learn how your"},{"speaker":"Aaron Moncur","startTime":3681.64,"endTime":3685.18,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3685.18,"endTime":3688.93,"body":"expertise. Developing turnkey"},{"speaker":"Aaron Moncur","startTime":3685.18,"endTime":3688.93,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3688.96,"endTime":3692.95,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3688.96,"endTime":3692.95,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":3692.98,"endTime":3696.04,"body":"teampipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3692.98,"endTime":3696.04,"body":"listening."}]}