{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"The Being An Engineer"},{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"Podcast is a repository for"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"industry knowledge and a tool"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"through which engineers learn"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"about and connect with relevant"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"companies, technologies, people"},{"speaker":"Presenter","startTime":11.34,"endTime":15.24,"body":"resources and opportunities."},{"speaker":"Presenter","startTime":11.34,"endTime":15.24,"body":"Enjoy the show."},{"speaker":"Tommy Kronmark","startTime":16.11,"endTime":19.95,"body":"A brand, at its"},{"speaker":"Tommy Kronmark","startTime":16.11,"endTime":19.95,"body":"core, really, is like reputation"},{"speaker":"Tommy Kronmark","startTime":19.95,"endTime":23.7,"body":"right? If you think BMW, you"},{"speaker":"Tommy Kronmark","startTime":19.95,"endTime":23.7,"body":"think a luxury foreign car, if"},{"speaker":"Tommy Kronmark","startTime":23.73,"endTime":28.02,"body":"you think Volkswagen, you think"},{"speaker":"Tommy Kronmark","startTime":23.73,"endTime":28.02,"body":"safety right? That's, that's"},{"speaker":"Tommy Kronmark","startTime":28.02,"endTime":31.71,"body":"their brand. So personal brand"},{"speaker":"Tommy Kronmark","startTime":28.02,"endTime":31.71,"body":"is really about your personal"},{"speaker":"Tommy Kronmark","startTime":31.71,"endTime":36.06,"body":"reputation. And when I talk"},{"speaker":"Tommy Kronmark","startTime":31.71,"endTime":36.06,"body":"about personal branding, really"},{"speaker":"Tommy Kronmark","startTime":36.06,"endTime":39.45,"body":"I'm talking about your online"},{"speaker":"Tommy Kronmark","startTime":36.06,"endTime":39.45,"body":"personal brand, your online"},{"speaker":"Tommy Kronmark","startTime":39.45,"endTime":40.26,"body":"reputation."},{"speaker":"Aaron Moncur","startTime":54.75,"endTime":56.82,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":54.75,"endTime":56.82,"body":"to the Being An Engineer"},{"speaker":"Aaron Moncur","startTime":56.82,"endTime":61.2,"body":"Podcast. Today we're speaking"},{"speaker":"Aaron Moncur","startTime":56.82,"endTime":61.2,"body":"with Tommy Kronmark who is a"},{"speaker":"Aaron Moncur","startTime":61.59,"endTime":66.15,"body":"bioengineer. In addition to"},{"speaker":"Aaron Moncur","startTime":61.59,"endTime":66.15,"body":"building medical devices, Tommy"},{"speaker":"Aaron Moncur","startTime":66.15,"endTime":70.35,"body":"helps driven engineers land"},{"speaker":"Aaron Moncur","startTime":66.15,"endTime":70.35,"body":"dream jobs using LinkedIn and"},{"speaker":"Aaron Moncur","startTime":70.35,"endTime":74.19,"body":"personal branding. On the side,"},{"speaker":"Aaron Moncur","startTime":70.35,"endTime":74.19,"body":"he barbecues works on his truck"},{"speaker":"Aaron Moncur","startTime":74.22,"endTime":78.57,"body":"and brews his own biodiesel,"},{"speaker":"Aaron Moncur","startTime":74.22,"endTime":78.57,"body":"which we definitely need to talk"},{"speaker":"Aaron Moncur","startTime":78.57,"endTime":81.06,"body":"about because I've never met"},{"speaker":"Aaron Moncur","startTime":78.57,"endTime":81.06,"body":"anyone who makes biodiesel."},{"speaker":"Aaron Moncur","startTime":81.21,"endTime":84.21,"body":"Anyway, Tommy, welcome, and"},{"speaker":"Aaron Moncur","startTime":81.21,"endTime":84.21,"body":"thanks so much for being with me"},{"speaker":"Aaron Moncur","startTime":84.21,"endTime":85.26,"body":"today on the podcast."},{"speaker":"Tommy Kronmark","startTime":85.83,"endTime":87.36,"body":"Right on. Thanks"},{"speaker":"Tommy Kronmark","startTime":85.83,"endTime":87.36,"body":"for having me, Aaron."},{"speaker":"Aaron Moncur","startTime":88.14,"endTime":90.75,"body":"All right. So what"},{"speaker":"Aaron Moncur","startTime":88.14,"endTime":90.75,"body":"made you decide to become an"},{"speaker":"Aaron Moncur","startTime":90.75,"endTime":91.41,"body":"engineer?"},{"speaker":"Tommy Kronmark","startTime":92.53,"endTime":95.83,"body":"Well, typical"},{"speaker":"Tommy Kronmark","startTime":92.53,"endTime":95.83,"body":"story playing with Legos as a"},{"speaker":"Tommy Kronmark","startTime":95.83,"endTime":102.67,"body":"kid. I remember my parents used"},{"speaker":"Tommy Kronmark","startTime":95.83,"endTime":102.67,"body":"to tell the story of getting"},{"speaker":"Tommy Kronmark","startTime":102.67,"endTime":106.36,"body":"woken up to the sound of"},{"speaker":"Tommy Kronmark","startTime":102.67,"endTime":106.36,"body":"rummaging through Legos. So that"},{"speaker":"Tommy Kronmark","startTime":106.36,"endTime":109.57,"body":"was definitely most of my"},{"speaker":"Tommy Kronmark","startTime":106.36,"endTime":109.57,"body":"childhood. Eventually, that"},{"speaker":"Tommy Kronmark","startTime":109.57,"endTime":115.66,"body":"transitioned into RC cars and"},{"speaker":"Tommy Kronmark","startTime":109.57,"endTime":115.66,"body":"taking apart RC helicopters and"},{"speaker":"Tommy Kronmark","startTime":115.66,"endTime":119.44,"body":"flashlights and whatever I could"},{"speaker":"Tommy Kronmark","startTime":115.66,"endTime":119.44,"body":"get my hands on. never really"},{"speaker":"Tommy Kronmark","startTime":119.44,"endTime":123.73,"body":"knew what I was actually playing"},{"speaker":"Tommy Kronmark","startTime":119.44,"endTime":123.73,"body":"with these, the motors and the"},{"speaker":"Tommy Kronmark","startTime":123.73,"endTime":128.44,"body":"parts. But it's still a lot of"},{"speaker":"Tommy Kronmark","startTime":123.73,"endTime":128.44,"body":"fun kind of figuring out what"},{"speaker":"Tommy Kronmark","startTime":128.44,"endTime":133.33,"body":"things worked, or what things"},{"speaker":"Tommy Kronmark","startTime":128.44,"endTime":133.33,"body":"did. And eventually, that"},{"speaker":"Tommy Kronmark","startTime":133.33,"endTime":136.99,"body":"transitioned into trucks and"},{"speaker":"Tommy Kronmark","startTime":133.33,"endTime":136.99,"body":"cars and working on bigger"},{"speaker":"Tommy Kronmark","startTime":136.99,"endTime":140.65,"body":"things. And then eventually, I"},{"speaker":"Tommy Kronmark","startTime":136.99,"endTime":140.65,"body":"found myself at an engineering"},{"speaker":"Tommy Kronmark","startTime":140.65,"endTime":143.26,"body":"school. And that's kind of"},{"speaker":"Tommy Kronmark","startTime":140.65,"endTime":143.26,"body":"really where it took off. You"},{"speaker":"Tommy Kronmark","startTime":143.26,"endTime":143.62,"body":"know,"},{"speaker":"Aaron Moncur","startTime":144.43,"endTime":146.5,"body":"Do you have any"},{"speaker":"Aaron Moncur","startTime":144.43,"endTime":146.5,"body":"personal projects going on right"},{"speaker":"Aaron Moncur","startTime":146.5,"endTime":148.87,"body":"now? Well, you're you're"},{"speaker":"Aaron Moncur","startTime":146.5,"endTime":148.87,"body":"building something or developing"},{"speaker":"Aaron Moncur","startTime":148.87,"endTime":149.41,"body":"something?"},{"speaker":"Tommy Kronmark","startTime":150.04,"endTime":152.68,"body":"Yeah, there's"},{"speaker":"Tommy Kronmark","startTime":150.04,"endTime":152.68,"body":"this one that I've been working"},{"speaker":"Tommy Kronmark","startTime":152.68,"endTime":158.59,"body":"on. It's like a magnetic"},{"speaker":"Tommy Kronmark","startTime":152.68,"endTime":158.59,"body":"universal mount, or my truck. So"},{"speaker":"Tommy Kronmark","startTime":158.59,"endTime":164.35,"body":"I can mount a roof rack, I can"},{"speaker":"Tommy Kronmark","startTime":158.59,"endTime":164.35,"body":"mount a light pa pods, I can"},{"speaker":"Tommy Kronmark","startTime":164.35,"endTime":168.7,"body":"manage any off road equipment"},{"speaker":"Tommy Kronmark","startTime":164.35,"endTime":168.7,"body":"and accessories. And I have a"},{"speaker":"Tommy Kronmark","startTime":168.7,"endTime":173.77,"body":"prototype on my truck now, but"},{"speaker":"Tommy Kronmark","startTime":168.7,"endTime":173.77,"body":"it's not quite what I'm looking"},{"speaker":"Tommy Kronmark","startTime":173.77,"endTime":177.01,"body":"for. So it's, you know, it's an"},{"speaker":"Tommy Kronmark","startTime":173.77,"endTime":177.01,"body":"iterative design process. And"},{"speaker":"Tommy Kronmark","startTime":177.01,"endTime":178.18,"body":"I'm still working on it."},{"speaker":"Aaron Moncur","startTime":178.42,"endTime":180.61,"body":"Yeah, yeah. How"},{"speaker":"Aaron Moncur","startTime":178.42,"endTime":180.61,"body":"long has this project been going"},{"speaker":"Aaron Moncur","startTime":180.61,"endTime":180.91,"body":"on?"},{"speaker":"Tommy Kronmark","startTime":181.69,"endTime":185.32,"body":"Oh, wow. better"},{"speaker":"Tommy Kronmark","startTime":181.69,"endTime":185.32,"body":"part of a year now. I think I"},{"speaker":"Tommy Kronmark","startTime":185.32,"endTime":192.55,"body":"had the prototype finished in"},{"speaker":"Tommy Kronmark","startTime":185.32,"endTime":192.55,"body":"May. So it's been on my car for"},{"speaker":"Tommy Kronmark","startTime":192.55,"endTime":195.4,"body":"about six months. And it's"},{"speaker":"Tommy Kronmark","startTime":192.55,"endTime":195.4,"body":"holding up well, and I have"},{"speaker":"Tommy Kronmark","startTime":195.4,"endTime":199.18,"body":"some, some newer designs that"},{"speaker":"Tommy Kronmark","startTime":195.4,"endTime":199.18,"body":"I've yet to, you know, realize,"},{"speaker":"Tommy Kronmark","startTime":199.18,"endTime":205.12,"body":"but hoping that it comes out."},{"speaker":"Tommy Kronmark","startTime":199.18,"endTime":205.12,"body":"And I'll really have like a"},{"speaker":"Tommy Kronmark","startTime":205.12,"endTime":206.68,"body":"finished product soon."},{"speaker":"Aaron Moncur","startTime":207.25,"endTime":209.59,"body":"Yeah, that's"},{"speaker":"Aaron Moncur","startTime":207.25,"endTime":209.59,"body":"awesome. I can't wait to see it"},{"speaker":"Aaron Moncur","startTime":209.59,"endTime":212.23,"body":"when it's finished. I hope you"},{"speaker":"Aaron Moncur","startTime":209.59,"endTime":212.23,"body":"send me some pictures of it."},{"speaker":"Tommy Kronmark","startTime":212.53,"endTime":213.43,"body":"Yeah,"},{"speaker":"Tommy Kronmark","startTime":212.53,"endTime":213.43,"body":"absolutely."},{"speaker":"Aaron Moncur","startTime":214.12,"endTime":217.57,"body":"All right. Well,"},{"speaker":"Aaron Moncur","startTime":214.12,"endTime":217.57,"body":"when you were in school, or I"},{"speaker":"Aaron Moncur","startTime":217.57,"endTime":221.89,"body":"guess, when you graduated from"},{"speaker":"Aaron Moncur","startTime":217.57,"endTime":221.89,"body":"school, you had a 4.0 GPA, which"},{"speaker":"Aaron Moncur","startTime":221.89,"endTime":224.83,"body":"is super impressive. I know for"},{"speaker":"Aaron Moncur","startTime":221.89,"endTime":224.83,"body":"sure. I did not have anywhere"},{"speaker":"Aaron Moncur","startTime":224.83,"endTime":229.21,"body":"near a 4.0 GPA, but you did,"},{"speaker":"Aaron Moncur","startTime":224.83,"endTime":229.21,"body":"which by itself is impressive"},{"speaker":"Aaron Moncur","startTime":229.24,"endTime":235.03,"body":"yet, you you struggled to find a"},{"speaker":"Aaron Moncur","startTime":229.24,"endTime":235.03,"body":"job. And I'm guessing that must"},{"speaker":"Aaron Moncur","startTime":235.03,"endTime":238.42,"body":"have been really tough. Tell me"},{"speaker":"Aaron Moncur","startTime":235.03,"endTime":238.42,"body":"about that, that period of life"},{"speaker":"Aaron Moncur","startTime":238.42,"endTime":239.56,"body":"and what was going on?"},{"speaker":"Tommy Kronmark","startTime":240.25,"endTime":242.74,"body":"Yeah, so I think"},{"speaker":"Tommy Kronmark","startTime":240.25,"endTime":242.74,"body":"it was, you know, it was closer"},{"speaker":"Tommy Kronmark","startTime":242.74,"endTime":251.35,"body":"to three points. 3.8, 3.9. But I"},{"speaker":"Tommy Kronmark","startTime":242.74,"endTime":251.35,"body":"really, I poured all of my time"},{"speaker":"Tommy Kronmark","startTime":251.38,"endTime":256.09,"body":"into my classes and getting good"},{"speaker":"Tommy Kronmark","startTime":251.38,"endTime":256.09,"body":"grades. And I figured, you know,"},{"speaker":"Tommy Kronmark","startTime":256.09,"endTime":261.64,"body":"I'm at a good school, I have a"},{"speaker":"Tommy Kronmark","startTime":256.09,"endTime":261.64,"body":"good degree, good GPA, that's"},{"speaker":"Tommy Kronmark","startTime":261.64,"endTime":264.34,"body":"going to be enough to kind of"},{"speaker":"Tommy Kronmark","startTime":261.64,"endTime":264.34,"body":"get myself in the door and"},{"speaker":"Tommy Kronmark","startTime":264.34,"endTime":268.57,"body":"industry and, and that's, that's"},{"speaker":"Tommy Kronmark","startTime":264.34,"endTime":268.57,"body":"just kind of what I expected."},{"speaker":"Tommy Kronmark","startTime":268.66,"endTime":272.59,"body":"And, you know, I kept applying"},{"speaker":"Tommy Kronmark","startTime":268.66,"endTime":272.59,"body":"to all these different jobs and"},{"speaker":"Tommy Kronmark","startTime":273.04,"endTime":275.92,"body":"really just getting ghosted and"},{"speaker":"Tommy Kronmark","startTime":273.04,"endTime":275.92,"body":"not even getting interviews, and"},{"speaker":"Tommy Kronmark","startTime":275.92,"endTime":279.28,"body":"I was kind of thinking,"},{"speaker":"Tommy Kronmark","startTime":275.92,"endTime":279.28,"body":"something's wrong here. Right?"},{"speaker":"Tommy Kronmark","startTime":279.28,"endTime":282.43,"body":"So it was pretty demotivating."},{"speaker":"Aaron Moncur","startTime":283.98,"endTime":286.56,"body":"How did you pull"},{"speaker":"Aaron Moncur","startTime":283.98,"endTime":286.56,"body":"yourself out of that rut, right?"},{"speaker":"Aaron Moncur","startTime":286.56,"endTime":290.4,"body":"Because I can imagine how that"},{"speaker":"Aaron Moncur","startTime":286.56,"endTime":290.4,"body":"much of must have felt and like,"},{"speaker":"Aaron Moncur","startTime":290.79,"endTime":294.6,"body":"how did you change your mindset"},{"speaker":"Aaron Moncur","startTime":290.79,"endTime":294.6,"body":"or lift yourself up?"},{"speaker":"Tommy Kronmark","startTime":295.41,"endTime":298.74,"body":"Right, well, I"},{"speaker":"Tommy Kronmark","startTime":295.41,"endTime":298.74,"body":"think I had a realization that"},{"speaker":"Tommy Kronmark","startTime":298.89,"endTime":304.65,"body":"pouring all of my time into GPA"},{"speaker":"Tommy Kronmark","startTime":298.89,"endTime":304.65,"body":"was only one aspect of, you"},{"speaker":"Tommy Kronmark","startTime":304.65,"endTime":307.11,"body":"know, whole spectrum of things"},{"speaker":"Tommy Kronmark","startTime":304.65,"endTime":307.11,"body":"that are really valuable, right?"},{"speaker":"Tommy Kronmark","startTime":307.11,"endTime":310.98,"body":"So there's networking skills,"},{"speaker":"Tommy Kronmark","startTime":307.11,"endTime":310.98,"body":"there's like, actually applying"},{"speaker":"Tommy Kronmark","startTime":310.98,"endTime":315.99,"body":"what you learn, right? And like,"},{"speaker":"Tommy Kronmark","startTime":310.98,"endTime":315.99,"body":"practicing and getting results."},{"speaker":"Tommy Kronmark","startTime":317.31,"endTime":320.46,"body":"So really, I just had that one"},{"speaker":"Tommy Kronmark","startTime":317.31,"endTime":320.46,"body":"arm of all these other things"},{"speaker":"Tommy Kronmark","startTime":320.46,"endTime":324.21,"body":"that were valuable. So if I"},{"speaker":"Tommy Kronmark","startTime":320.46,"endTime":324.21,"body":"could do that one thing really"},{"speaker":"Tommy Kronmark","startTime":324.21,"endTime":328.41,"body":"well, what's to say that I can't"},{"speaker":"Tommy Kronmark","startTime":324.21,"endTime":328.41,"body":"do these other things? Well, so"},{"speaker":"Tommy Kronmark","startTime":328.44,"endTime":331.56,"body":"that's when I kind of had that"},{"speaker":"Tommy Kronmark","startTime":328.44,"endTime":331.56,"body":"realization. Let me pour some"},{"speaker":"Tommy Kronmark","startTime":331.56,"endTime":335.82,"body":"time into these other things,"},{"speaker":"Tommy Kronmark","startTime":331.56,"endTime":335.82,"body":"and really dove into networking"},{"speaker":"Tommy Kronmark","startTime":335.82,"endTime":340.44,"body":"and doing these side projects"},{"speaker":"Tommy Kronmark","startTime":335.82,"endTime":340.44,"body":"and like learning the, the, the"},{"speaker":"Tommy Kronmark","startTime":340.44,"endTime":345.12,"body":"actual skills that I learned"},{"speaker":"Tommy Kronmark","startTime":340.44,"endTime":345.12,"body":"about, like actually practicing"},{"speaker":"Tommy Kronmark","startTime":345.12,"endTime":348.63,"body":"and creating results. And"},{"speaker":"Tommy Kronmark","startTime":345.12,"endTime":348.63,"body":"putting that all together, I"},{"speaker":"Tommy Kronmark","startTime":348.63,"endTime":353.94,"body":"kind of was able to make a"},{"speaker":"Tommy Kronmark","startTime":348.63,"endTime":353.94,"body":"really thorough profile and"},{"speaker":"Tommy Kronmark","startTime":353.94,"endTime":357.27,"body":"application. And that's kind of"},{"speaker":"Tommy Kronmark","startTime":353.94,"endTime":357.27,"body":"that's kind of where the whole"},{"speaker":"Tommy Kronmark","startTime":357.27,"endTime":357.96,"body":"work, you know."},{"speaker":"Aaron Moncur","startTime":358.38,"endTime":360.6,"body":"Alright, we're"},{"speaker":"Aaron Moncur","startTime":358.38,"endTime":360.6,"body":"gonna get more into that in a"},{"speaker":"Aaron Moncur","startTime":360.6,"endTime":363.12,"body":"little bit. First, I want to"},{"speaker":"Aaron Moncur","startTime":360.6,"endTime":363.12,"body":"talk a little bit about to"},{"speaker":"Aaron Moncur","startTime":363.12,"endTime":366.21,"body":"health where you work right now."},{"speaker":"Aaron Moncur","startTime":363.12,"endTime":366.21,"body":"So eventually, you did find a"},{"speaker":"Aaron Moncur","startTime":366.21,"endTime":370.89,"body":"job currently, you work at Cue"},{"speaker":"Aaron Moncur","startTime":366.21,"endTime":370.89,"body":"Health as a bio engineer. I"},{"speaker":"Aaron Moncur","startTime":370.89,"endTime":374.46,"body":"looked at the product on the"},{"speaker":"Aaron Moncur","startTime":370.89,"endTime":374.46,"body":"website, and it looks very cool."},{"speaker":"Aaron Moncur","startTime":374.46,"endTime":377.37,"body":"If I understand it correctly."},{"speaker":"Aaron Moncur","startTime":374.46,"endTime":377.37,"body":"It's like a personal diagnostic"},{"speaker":"Aaron Moncur","startTime":377.37,"endTime":381.18,"body":"device. They describe it as a"},{"speaker":"Aaron Moncur","startTime":377.37,"endTime":381.18,"body":"lab that fits in the palm of"},{"speaker":"Aaron Moncur","startTime":381.18,"endTime":384.6,"body":"your hand, what can you tell us"},{"speaker":"Aaron Moncur","startTime":381.18,"endTime":384.6,"body":"about how the product works and"},{"speaker":"Aaron Moncur","startTime":384.6,"endTime":385.59,"body":"who it's intended for?"},{"speaker":"Tommy Kronmark","startTime":386.52,"endTime":388.44,"body":"Yeah, that's"},{"speaker":"Tommy Kronmark","startTime":386.52,"endTime":388.44,"body":"exactly right. So it's a"},{"speaker":"Tommy Kronmark","startTime":388.44,"endTime":393.3,"body":"personal and fast diagnostic"},{"speaker":"Tommy Kronmark","startTime":388.44,"endTime":393.3,"body":"system. It's actually marketed"},{"speaker":"Tommy Kronmark","startTime":393.3,"endTime":398.25,"body":"to the consumer. Up until now,"},{"speaker":"Tommy Kronmark","startTime":393.3,"endTime":398.25,"body":"it's been used in a lot of"},{"speaker":"Tommy Kronmark","startTime":398.25,"endTime":402.75,"body":"clinic settings. But as of next"},{"speaker":"Tommy Kronmark","startTime":398.25,"endTime":402.75,"body":"week, which is going to be mid"},{"speaker":"Tommy Kronmark","startTime":402.75,"endTime":407.43,"body":"November 2021, we're launching"},{"speaker":"Tommy Kronmark","startTime":402.75,"endTime":407.43,"body":"directly to the consumer. So any"},{"speaker":"Tommy Kronmark","startTime":407.46,"endTime":413.19,"body":"person can actually purchase the"},{"speaker":"Tommy Kronmark","startTime":407.46,"endTime":413.19,"body":"system. And it's a little reader"},{"speaker":"Tommy Kronmark","startTime":413.19,"endTime":417.15,"body":"about the size of an apple, and"},{"speaker":"Tommy Kronmark","startTime":413.19,"endTime":417.15,"body":"an individual single use"},{"speaker":"Tommy Kronmark","startTime":417.15,"endTime":421.11,"body":"disposable test cartridges. So"},{"speaker":"Tommy Kronmark","startTime":417.15,"endTime":421.11,"body":"you can test yourself from the"},{"speaker":"Tommy Kronmark","startTime":421.11,"endTime":425.22,"body":"comfort of your home for COVID."},{"speaker":"Tommy Kronmark","startTime":421.11,"endTime":425.22,"body":"And then eventually, we're going"},{"speaker":"Tommy Kronmark","startTime":425.22,"endTime":429.99,"body":"to be expanding the menu to"},{"speaker":"Tommy Kronmark","startTime":425.22,"endTime":429.99,"body":"different flus COVID flu"},{"speaker":"Tommy Kronmark","startTime":429.99,"endTime":434.67,"body":"Multiplex, RSV, strep,"},{"speaker":"Tommy Kronmark","startTime":429.99,"endTime":434.67,"body":"chlamydia, gonorrhea, herpes,"},{"speaker":"Tommy Kronmark","startTime":434.7,"endTime":437.19,"body":"cholesterol, there's a huge list"},{"speaker":"Tommy Kronmark","startTime":434.7,"endTime":437.19,"body":"of"},{"speaker":"Aaron Moncur","startTime":437.28,"endTime":438.15,"body":"Wow"},{"speaker":"Tommy Kronmark","startTime":438.3,"endTime":440.67,"body":"...of tests on"},{"speaker":"Tommy Kronmark","startTime":438.3,"endTime":440.67,"body":"the menu that are going to be"},{"speaker":"Tommy Kronmark","startTime":440.67,"endTime":444.06,"body":"all these different test"},{"speaker":"Tommy Kronmark","startTime":440.67,"endTime":444.06,"body":"cartridges on the same reader"},{"speaker":"Tommy Kronmark","startTime":444.06,"endTime":448.23,"body":"platform. So that's, that's the"},{"speaker":"Tommy Kronmark","startTime":444.06,"endTime":448.23,"body":"gist of it right there."},{"speaker":"Aaron Moncur","startTime":448.65,"endTime":451.92,"body":"That's awesome. So"},{"speaker":"Aaron Moncur","startTime":448.65,"endTime":451.92,"body":"this really empowers individuals"},{"speaker":"Aaron Moncur","startTime":451.92,"endTime":457.44,"body":"to diagnose themselves. Not to"},{"speaker":"Aaron Moncur","startTime":451.92,"endTime":457.44,"body":"say that it's like a replacement"},{"speaker":"Aaron Moncur","startTime":457.44,"endTime":460.53,"body":"for going to a doctor,"},{"speaker":"Aaron Moncur","startTime":457.44,"endTime":460.53,"body":"necessarily, but it's at least a"},{"speaker":"Aaron Moncur","startTime":460.53,"endTime":464.55,"body":"first step, right? Where you can"},{"speaker":"Aaron Moncur","startTime":460.53,"endTime":464.55,"body":"take some of that power in the"},{"speaker":"Aaron Moncur","startTime":464.55,"endTime":468.39,"body":"palm of your hand, no pun"},{"speaker":"Aaron Moncur","startTime":464.55,"endTime":468.39,"body":"intended, and figure out what's"},{"speaker":"Aaron Moncur","startTime":468.39,"endTime":471.96,"body":"going on and maybe how to start"},{"speaker":"Aaron Moncur","startTime":468.39,"endTime":471.96,"body":"trying to treat yourself. That's"},{"speaker":"Aaron Moncur","startTime":471.96,"endTime":472.53,"body":"really cool."},{"speaker":"Tommy Kronmark","startTime":473.56,"endTime":475.81,"body":"Right? It, it"},{"speaker":"Tommy Kronmark","startTime":473.56,"endTime":475.81,"body":"follows the trend of"},{"speaker":"Tommy Kronmark","startTime":476.23,"endTime":480.73,"body":"decentralized healthcare and"},{"speaker":"Tommy Kronmark","startTime":476.23,"endTime":480.73,"body":"bring it down to the home. So I"},{"speaker":"Tommy Kronmark","startTime":480.73,"endTime":483.91,"body":"think, and I'm not too sure"},{"speaker":"Tommy Kronmark","startTime":480.73,"endTime":483.91,"body":"about this, but I think you can"},{"speaker":"Tommy Kronmark","startTime":483.91,"endTime":488.05,"body":"actually order Cue tests via"},{"speaker":"Tommy Kronmark","startTime":483.91,"endTime":488.05,"body":"DoorDash."},{"speaker":"Aaron Moncur","startTime":488.44,"endTime":489.4,"body":"Is that right?"},{"speaker":"Tommy Kronmark","startTime":489.52,"endTime":492.46,"body":"I think so. I'm"},{"speaker":"Tommy Kronmark","startTime":489.52,"endTime":492.46,"body":"not too sure. But I think that's"},{"speaker":"Tommy Kronmark","startTime":492.46,"endTime":493.72,"body":"the plan. We'll see."},{"speaker":"Aaron Moncur","startTime":494.59,"endTime":496.84,"body":"I hope to see it"},{"speaker":"Aaron Moncur","startTime":494.59,"endTime":496.84,"body":"on Amazon Prime in the not too"},{"speaker":"Aaron Moncur","startTime":496.84,"endTime":497.71,"body":"distant future."},{"speaker":"Tommy Kronmark","startTime":498.52,"endTime":499.21,"body":"Yeah, gladly."},{"speaker":"Aaron Moncur","startTime":499.33,"endTime":503.14,"body":"My platform of"},{"speaker":"Aaron Moncur","startTime":499.33,"endTime":503.14,"body":"choice. Yeah, I did a blood test"},{"speaker":"Aaron Moncur","startTime":503.14,"endTime":506.56,"body":"recently, where I went, I forgot"},{"speaker":"Aaron Moncur","startTime":503.14,"endTime":506.56,"body":"what the company was called. But"},{"speaker":"Aaron Moncur","startTime":506.56,"endTime":509.98,"body":"it was some company that sells"},{"speaker":"Aaron Moncur","startTime":506.56,"endTime":509.98,"body":"online and you place an order"},{"speaker":"Aaron Moncur","startTime":509.98,"endTime":512.86,"body":"for this specific test and they"},{"speaker":"Aaron Moncur","startTime":509.98,"endTime":512.86,"body":"send you a little kit and you"},{"speaker":"Aaron Moncur","startTime":512.86,"endTime":515.29,"body":"prick your finger and put some"},{"speaker":"Aaron Moncur","startTime":512.86,"endTime":515.29,"body":"blood in and send it off to a"},{"speaker":"Aaron Moncur","startTime":515.29,"endTime":518.71,"body":"lab and then get your results,"},{"speaker":"Aaron Moncur","startTime":515.29,"endTime":518.71,"body":"it was, it was way more"},{"speaker":"Aaron Moncur","startTime":518.71,"endTime":522.88,"body":"convenient than going into a"},{"speaker":"Aaron Moncur","startTime":518.71,"endTime":522.88,"body":"doctor's office and and then"},{"speaker":"Aaron Moncur","startTime":522.88,"endTime":526.18,"body":"going to a lab afterwards and"},{"speaker":"Aaron Moncur","startTime":522.88,"endTime":526.18,"body":"dealing with all of that"},{"speaker":"Aaron Moncur","startTime":526.18,"endTime":530.05,"body":"headache. So the decentralized"},{"speaker":"Aaron Moncur","startTime":526.18,"endTime":530.05,"body":"healthcare, I'm a big fan of I"},{"speaker":"Aaron Moncur","startTime":530.05,"endTime":533.62,"body":"can't wait to see Cue's product"},{"speaker":"Aaron Moncur","startTime":530.05,"endTime":533.62,"body":"and more likely come out over"},{"speaker":"Aaron Moncur","startTime":533.62,"endTime":539.11,"body":"the in the future. So that"},{"speaker":"Aaron Moncur","startTime":533.62,"endTime":539.11,"body":"consumers will be able to buy"},{"speaker":"Aaron Moncur","startTime":539.11,"endTime":543.25,"body":"this in, did you say a few"},{"speaker":"Aaron Moncur","startTime":539.11,"endTime":543.25,"body":"months next year, sometime?"},{"speaker":"Tommy Kronmark","startTime":544.03,"endTime":546.85,"body":"Next week,"},{"speaker":"Tommy Kronmark","startTime":544.03,"endTime":546.85,"body":"actually, so as early as"},{"speaker":"Tommy Kronmark","startTime":548.05,"endTime":549.4,"body":"November 2021."},{"speaker":"Aaron Moncur","startTime":550.09,"endTime":555.58,"body":"Okay, and what is"},{"speaker":"Aaron Moncur","startTime":550.09,"endTime":555.58,"body":"your day to day like as a"},{"speaker":"Aaron Moncur","startTime":555.61,"endTime":560.32,"body":"bioengineer? Can you share a few"},{"speaker":"Aaron Moncur","startTime":555.61,"endTime":560.32,"body":"specific things that you do just"},{"speaker":"Aaron Moncur","startTime":560.32,"endTime":563.8,"body":"to give people a sense for what,"},{"speaker":"Aaron Moncur","startTime":560.32,"endTime":563.8,"body":"what is it that a by bio"},{"speaker":"Aaron Moncur","startTime":563.8,"endTime":564.76,"body":"engineer does every day?"},{"speaker":"Tommy Kronmark","startTime":609.3499999999999,"endTime":613.4000000000001,"body":"Yeah, so I hav,"},{"speaker":"Tommy Kronmark","startTime":609.3499999999999,"endTime":613.4000000000001,"body":"well, I went to school for"},{"speaker":"Tommy Kronmark","startTime":613.4000000000001,"endTime":617.3299999999999,"body":"biomedical engineering. And I"},{"speaker":"Tommy Kronmark","startTime":613.4000000000001,"endTime":617.3299999999999,"body":"got a job as a bio engineer,"},{"speaker":"Tommy Kronmark","startTime":617.3299999999999,"endTime":623.48,"body":"which is probably the most"},{"speaker":"Tommy Kronmark","startTime":617.3299999999999,"endTime":623.48,"body":"straightforward. You know, a B"},{"speaker":"Tommy Kronmark","startTime":623.51,"endTime":629.3,"body":"thing you could do, but really"},{"speaker":"Tommy Kronmark","startTime":623.51,"endTime":629.3,"body":"what my role is, is a failure"},{"speaker":"Tommy Kronmark","startTime":629.3,"endTime":634.6700000000001,"body":"analysis engineer. So anytime"},{"speaker":"Tommy Kronmark","startTime":629.3,"endTime":634.6700000000001,"body":"we're building products, and"},{"speaker":"Tommy Kronmark","startTime":634.6700000000001,"endTime":638.4200000000001,"body":"they fail QC, or we find a"},{"speaker":"Tommy Kronmark","startTime":634.6700000000001,"endTime":638.4200000000001,"body":"product that's not conforming to"},{"speaker":"Tommy Kronmark","startTime":638.4200000000001,"endTime":642.56,"body":"what we expect it to. It's my"},{"speaker":"Tommy Kronmark","startTime":638.4200000000001,"endTime":642.56,"body":"job to go in and figure out"},{"speaker":"Tommy Kronmark","startTime":642.56,"endTime":647.03,"body":"specifically what's going on?"},{"speaker":"Tommy Kronmark","startTime":642.56,"endTime":647.03,"body":"What's what's not working that"},{"speaker":"Tommy Kronmark","startTime":647.03,"endTime":651.71,"body":"it's like it's supposed to? Is"},{"speaker":"Tommy Kronmark","startTime":647.03,"endTime":651.71,"body":"it a design problem? Is it a"},{"speaker":"Tommy Kronmark","startTime":651.71,"endTime":656.8699999999999,"body":"manufacturing thing? Is it some"},{"speaker":"Tommy Kronmark","startTime":651.71,"endTime":656.8699999999999,"body":"process variability? Do we just"},{"speaker":"Tommy Kronmark","startTime":656.8699999999999,"endTime":660.9200000000001,"body":"have the wrong or like a"},{"speaker":"Tommy Kronmark","startTime":656.8699999999999,"endTime":660.9200000000001,"body":"defective material? And whatever"},{"speaker":"Tommy Kronmark","startTime":660.9200000000001,"endTime":665.72,"body":"that answer is, I get to, first"},{"speaker":"Tommy Kronmark","startTime":660.9200000000001,"endTime":665.72,"body":"of all, confirm that and make"},{"speaker":"Tommy Kronmark","startTime":665.72,"endTime":669.47,"body":"sure that that is the case. And"},{"speaker":"Tommy Kronmark","startTime":665.72,"endTime":669.47,"body":"then feed that information back"},{"speaker":"Tommy Kronmark","startTime":669.47,"endTime":674.48,"body":"to the appropriate team. So"},{"speaker":"Tommy Kronmark","startTime":669.47,"endTime":674.48,"body":"whether it's quality process,"},{"speaker":"Tommy Kronmark","startTime":674.48,"endTime":678.8599999999999,"body":"manufacturing, it's it's full"},{"speaker":"Tommy Kronmark","startTime":674.48,"endTime":678.8599999999999,"body":"circle. And that's one of the"},{"speaker":"Tommy Kronmark","startTime":678.8599999999999,"endTime":683.96,"body":"things I really like about it."},{"speaker":"Tommy Kronmark","startTime":678.8599999999999,"endTime":683.96,"body":"It's, people say biomedical"},{"speaker":"Tommy Kronmark","startTime":683.96,"endTime":689.27,"body":"engineering is sort of a jack of"},{"speaker":"Tommy Kronmark","startTime":683.96,"endTime":689.27,"body":"all trades major. And I"},{"speaker":"Tommy Kronmark","startTime":689.3,"endTime":693.47,"body":"personally love that, and I love"},{"speaker":"Tommy Kronmark","startTime":689.3,"endTime":693.47,"body":"that this job reflects that as"},{"speaker":"Tommy Kronmark","startTime":693.47,"endTime":697.28,"body":"well as I find something and"},{"speaker":"Tommy Kronmark","startTime":693.47,"endTime":697.28,"body":"then I have to know a little bit"},{"speaker":"Tommy Kronmark","startTime":697.28,"endTime":699.6800000000001,"body":"about all these other"},{"speaker":"Tommy Kronmark","startTime":697.28,"endTime":699.6800000000001,"body":"departments and who to contact"},{"speaker":"Tommy Kronmark","startTime":699.6800000000001,"endTime":702.95,"body":"and how does this fit in? It's"},{"speaker":"Tommy Kronmark","startTime":699.6800000000001,"endTime":702.95,"body":"all full circle."},{"speaker":"Aaron Moncur","startTime":703.4000000000001,"endTime":705.23,"body":"Kind of the"},{"speaker":"Aaron Moncur","startTime":703.4000000000001,"endTime":705.23,"body":"radiologist of."},{"speaker":"Tommy Kronmark","startTime":705.6199999999999,"endTime":706.1600000000001,"body":"Sure."},{"speaker":"Aaron Moncur","startTime":707.01,"endTime":711.0,"body":"Yeah. Okay. You"},{"speaker":"Aaron Moncur","startTime":707.01,"endTime":711.0,"body":"have talked about your job at"},{"speaker":"Aaron Moncur","startTime":711.0,"endTime":715.8,"body":"Cue as being your your dream"},{"speaker":"Aaron Moncur","startTime":711.0,"endTime":715.8,"body":"job. And I think that a"},{"speaker":"Aaron Moncur","startTime":715.8,"endTime":722.04,"body":"challenge for a lot of people"},{"speaker":"Aaron Moncur","startTime":715.8,"endTime":722.04,"body":"is, is defining what it is that"},{"speaker":"Aaron Moncur","startTime":722.04,"endTime":725.3399999999999,"body":"makes a job, their dream job,"},{"speaker":"Aaron Moncur","startTime":722.04,"endTime":725.3399999999999,"body":"like, what is it that we're"},{"speaker":"Aaron Moncur","startTime":725.49,"endTime":729.1500000000001,"body":"really trying to accomplish in"},{"speaker":"Aaron Moncur","startTime":725.49,"endTime":729.1500000000001,"body":"our careers and in our lives?"},{"speaker":"Aaron Moncur","startTime":729.3,"endTime":735.4200000000001,"body":"How did you define what needed"},{"speaker":"Aaron Moncur","startTime":729.3,"endTime":735.4200000000001,"body":"to be true for a job to qualify"},{"speaker":"Aaron Moncur","startTime":735.45,"endTime":738.54,"body":"as your dream job? And then how"},{"speaker":"Aaron Moncur","startTime":735.45,"endTime":738.54,"body":"did how did you know that you"},{"speaker":"Aaron Moncur","startTime":738.54,"endTime":739.2,"body":"had found it?"},{"speaker":"Tommy Kronmark","startTime":739.8900000000001,"endTime":742.05,"body":"Well, you know,"},{"speaker":"Tommy Kronmark","startTime":739.8900000000001,"endTime":742.05,"body":"that question you asked me just"},{"speaker":"Tommy Kronmark","startTime":742.05,"endTime":745.95,"body":"now, I think that's pretty much"},{"speaker":"Tommy Kronmark","startTime":742.05,"endTime":745.95,"body":"the exact question I asked"},{"speaker":"Tommy Kronmark","startTime":745.95,"endTime":752.97,"body":"myself about a year ago. So, you"},{"speaker":"Tommy Kronmark","startTime":745.95,"endTime":752.97,"body":"know, flashback to a year ago, I"},{"speaker":"Tommy Kronmark","startTime":752.97,"endTime":756.06,"body":"was coming out of undergrad, I"},{"speaker":"Tommy Kronmark","startTime":752.97,"endTime":756.06,"body":"had that really high GPA, but I"},{"speaker":"Tommy Kronmark","startTime":756.06,"endTime":760.47,"body":"couldn't get a job that actually"},{"speaker":"Tommy Kronmark","startTime":756.06,"endTime":760.47,"body":"kind of persuaded me to go into"},{"speaker":"Tommy Kronmark","startTime":760.47,"endTime":765.6600000000001,"body":"my master's program. But it was"},{"speaker":"Tommy Kronmark","startTime":760.47,"endTime":765.6600000000001,"body":"also at that, that time when I"},{"speaker":"Tommy Kronmark","startTime":765.6600000000001,"endTime":769.5899999999999,"body":"was really reflecting, and, and"},{"speaker":"Tommy Kronmark","startTime":765.6600000000001,"endTime":769.5899999999999,"body":"trying to figure out what do I"},{"speaker":"Tommy Kronmark","startTime":769.5899999999999,"endTime":774.3299999999999,"body":"actually want to do as I prepare"},{"speaker":"Tommy Kronmark","startTime":769.5899999999999,"endTime":774.3299999999999,"body":"to graduate and, and leave"},{"speaker":"Tommy Kronmark","startTime":774.3299999999999,"endTime":779.0999999999999,"body":"school? So I really broke it"},{"speaker":"Tommy Kronmark","startTime":774.3299999999999,"endTime":779.0999999999999,"body":"down, I figured, okay, what are"},{"speaker":"Tommy Kronmark","startTime":779.0999999999999,"endTime":781.44,"body":"the things that are important to"},{"speaker":"Tommy Kronmark","startTime":779.0999999999999,"endTime":781.44,"body":"me, right? It's, it's the"},{"speaker":"Tommy Kronmark","startTime":781.44,"endTime":784.8299999999999,"body":"industry, it's the products that"},{"speaker":"Tommy Kronmark","startTime":781.44,"endTime":784.8299999999999,"body":"I'm working on, it's the company"},{"speaker":"Tommy Kronmark","startTime":784.8299999999999,"endTime":788.6400000000001,"body":"culture, certainly the location,"},{"speaker":"Tommy Kronmark","startTime":784.8299999999999,"endTime":788.6400000000001,"body":"that was a big thing for me."},{"speaker":"Tommy Kronmark","startTime":789.6600000000001,"endTime":793.8,"body":"Other benefits, like PTO and"},{"speaker":"Tommy Kronmark","startTime":789.6600000000001,"endTime":793.8,"body":"pay, those are also important."},{"speaker":"Tommy Kronmark","startTime":793.8,"endTime":799.8299999999999,"body":"So I tried asking myself as many"},{"speaker":"Tommy Kronmark","startTime":793.8,"endTime":799.8299999999999,"body":"questions as I could, and then"},{"speaker":"Tommy Kronmark","startTime":799.8599999999999,"endTime":804.0899999999999,"body":"answering all of those and"},{"speaker":"Tommy Kronmark","startTime":799.8599999999999,"endTime":804.0899999999999,"body":"leaving some margin of, of, you"},{"speaker":"Tommy Kronmark","startTime":804.0899999999999,"endTime":809.0999999999999,"body":"know, wiggle room. So I don't"},{"speaker":"Tommy Kronmark","startTime":804.0899999999999,"endTime":809.0999999999999,"body":"lock myself in too tight. But I"},{"speaker":"Tommy Kronmark","startTime":809.0999999999999,"endTime":814.8599999999999,"body":"had a really good idea of what"},{"speaker":"Tommy Kronmark","startTime":809.0999999999999,"endTime":814.8599999999999,"body":"it was I was looking for. And"},{"speaker":"Tommy Kronmark","startTime":814.8599999999999,"endTime":819.0899999999999,"body":"then when this opportunity in"},{"speaker":"Tommy Kronmark","startTime":814.8599999999999,"endTime":819.0899999999999,"body":"Cue Health came, I saw from the"},{"speaker":"Tommy Kronmark","startTime":819.0899999999999,"endTime":821.49,"body":"job description that matched"},{"speaker":"Tommy Kronmark","startTime":819.0899999999999,"endTime":821.49,"body":"some of the things I was looking"},{"speaker":"Tommy Kronmark","startTime":821.49,"endTime":825.21,"body":"for. And then I went a step"},{"speaker":"Tommy Kronmark","startTime":821.49,"endTime":825.21,"body":"farther, and I started reaching"},{"speaker":"Tommy Kronmark","startTime":825.21,"endTime":828.8399999999999,"body":"out to current employees, and I"},{"speaker":"Tommy Kronmark","startTime":825.21,"endTime":828.8399999999999,"body":"would, I would ask for 10"},{"speaker":"Tommy Kronmark","startTime":828.8399999999999,"endTime":831.72,"body":"minutes of their time, if they"},{"speaker":"Tommy Kronmark","startTime":828.8399999999999,"endTime":831.72,"body":"could just tell me about what"},{"speaker":"Tommy Kronmark","startTime":831.72,"endTime":834.9000000000001,"body":"it's like to work there. You"},{"speaker":"Tommy Kronmark","startTime":831.72,"endTime":834.9000000000001,"body":"know, do you like your"},{"speaker":"Tommy Kronmark","startTime":834.9000000000001,"endTime":838.47,"body":"coworkers? Do you like showing"},{"speaker":"Tommy Kronmark","startTime":834.9000000000001,"endTime":838.47,"body":"up to work? Are you proud of the"},{"speaker":"Tommy Kronmark","startTime":838.47,"endTime":843.51,"body":"products that you make, trying"},{"speaker":"Tommy Kronmark","startTime":838.47,"endTime":843.51,"body":"to evoke some of the some of the"},{"speaker":"Tommy Kronmark","startTime":843.51,"endTime":848.3399999999999,"body":"answers and the questions that I"},{"speaker":"Tommy Kronmark","startTime":843.51,"endTime":848.3399999999999,"body":"had asked myself earlier. And I"},{"speaker":"Tommy Kronmark","startTime":848.3399999999999,"endTime":852.1500000000001,"body":"got resounding confirmation that"},{"speaker":"Tommy Kronmark","startTime":848.3399999999999,"endTime":852.1500000000001,"body":"it was something that I was, I"},{"speaker":"Tommy Kronmark","startTime":852.1500000000001,"endTime":856.56,"body":"was looking for. So you know,"},{"speaker":"Tommy Kronmark","startTime":852.1500000000001,"endTime":856.56,"body":"fast forward a bit more, and I"},{"speaker":"Tommy Kronmark","startTime":856.56,"endTime":859.74,"body":"ended up taking the job. You"},{"speaker":"Tommy Kronmark","startTime":856.56,"endTime":859.74,"body":"know, I don't think it's"},{"speaker":"Tommy Kronmark","startTime":859.77,"endTime":864.4200000000001,"body":"something you can fully"},{"speaker":"Tommy Kronmark","startTime":859.77,"endTime":864.4200000000001,"body":"understand until you've actually"},{"speaker":"Tommy Kronmark","startTime":864.4200000000001,"endTime":868.71,"body":"been in the role. But I think"},{"speaker":"Tommy Kronmark","startTime":864.4200000000001,"endTime":868.71,"body":"you can get a pretty good idea"},{"speaker":"Tommy Kronmark","startTime":868.74,"endTime":872.49,"body":"of, of what your dream job might"},{"speaker":"Tommy Kronmark","startTime":868.74,"endTime":872.49,"body":"be before you actually take a"},{"speaker":"Tommy Kronmark","startTime":872.49,"endTime":872.8800000000001,"body":"role."},{"speaker":"Aaron Moncur","startTime":873.3599999999999,"endTime":875.6400000000001,"body":"That's a really"},{"speaker":"Aaron Moncur","startTime":873.3599999999999,"endTime":875.6400000000001,"body":"good idea to reach out to some"},{"speaker":"Aaron Moncur","startTime":875.6400000000001,"endTime":879.6600000000001,"body":"of those people actually working"},{"speaker":"Aaron Moncur","startTime":875.6400000000001,"endTime":879.6600000000001,"body":"there and get their feedback"},{"speaker":"Aaron Moncur","startTime":879.6600000000001,"endTime":884.19,"body":"about it. Did you use LinkedIn"},{"speaker":"Aaron Moncur","startTime":879.6600000000001,"endTime":884.19,"body":"for that? Or some other means?"},{"speaker":"Tommy Kronmark","startTime":884.9200000000001,"endTime":888.01,"body":"Absolutely."},{"speaker":"Tommy Kronmark","startTime":884.9200000000001,"endTime":888.01,"body":"Yeah. I, at that turning point,"},{"speaker":"Tommy Kronmark","startTime":888.01,"endTime":891.6700000000001,"body":"when I was figuring out what I"},{"speaker":"Tommy Kronmark","startTime":888.01,"endTime":891.6700000000001,"body":"wanted to do, I really dove in"},{"speaker":"Tommy Kronmark","startTime":891.6700000000001,"endTime":896.4100000000001,"body":"on the LinkedIn engagement and"},{"speaker":"Tommy Kronmark","startTime":891.6700000000001,"endTime":896.4100000000001,"body":"networking and reaching out."},{"speaker":"Tommy Kronmark","startTime":896.44,"endTime":902.02,"body":"And, you know, that's really"},{"speaker":"Tommy Kronmark","startTime":896.44,"endTime":902.02,"body":"what motivated me to build these"},{"speaker":"Tommy Kronmark","startTime":902.02,"endTime":904.1800000000001,"body":"connections in these"},{"speaker":"Tommy Kronmark","startTime":902.02,"endTime":904.1800000000001,"body":"relationships with people at"},{"speaker":"Tommy Kronmark","startTime":904.1800000000001,"endTime":909.25,"body":"companies that I'd be interested"},{"speaker":"Tommy Kronmark","startTime":904.1800000000001,"endTime":909.25,"body":"in working for. And, you know,"},{"speaker":"Tommy Kronmark","startTime":909.25,"endTime":913.3900000000001,"body":"through doing that, I was able"},{"speaker":"Tommy Kronmark","startTime":909.25,"endTime":913.3900000000001,"body":"to, you know, confirm that the"},{"speaker":"Tommy Kronmark","startTime":913.3900000000001,"endTime":916.21,"body":"companies on my list were"},{"speaker":"Tommy Kronmark","startTime":913.3900000000001,"endTime":916.21,"body":"companies I would be interested"},{"speaker":"Tommy Kronmark","startTime":916.21,"endTime":920.6500000000001,"body":"in and also cross some out, but"},{"speaker":"Tommy Kronmark","startTime":916.21,"endTime":920.6500000000001,"body":"it sounded like people weren't"},{"speaker":"Tommy Kronmark","startTime":920.6500000000001,"endTime":923.6199999999999,"body":"really happy there. And, you"},{"speaker":"Tommy Kronmark","startTime":920.6500000000001,"endTime":923.6199999999999,"body":"know, that's something you can't"},{"speaker":"Tommy Kronmark","startTime":923.6199999999999,"endTime":927.4000000000001,"body":"get from an online application"},{"speaker":"Tommy Kronmark","startTime":923.6199999999999,"endTime":927.4000000000001,"body":"or Glassdoor maybe"},{"speaker":"Aaron Moncur","startTime":928.3299999999999,"endTime":929.8900000000001,"body":"From looking at"},{"speaker":"Aaron Moncur","startTime":928.3299999999999,"endTime":929.8900000000001,"body":"their website. Yeah."},{"speaker":"Tommy Kronmark","startTime":929.8900000000001,"endTime":929.98,"body":"Right"},{"speaker":"Aaron Moncur","startTime":929.98,"endTime":931.99,"body":"Imagine having"},{"speaker":"Aaron Moncur","startTime":929.98,"endTime":931.99,"body":"spent all this time getting a"},{"speaker":"Aaron Moncur","startTime":931.99,"endTime":935.1099999999999,"body":"job and then realizing for the"},{"speaker":"Aaron Moncur","startTime":931.99,"endTime":935.1099999999999,"body":"first month that you just you're"},{"speaker":"Aaron Moncur","startTime":935.1099999999999,"endTime":942.79,"body":"miserable there. I had another"},{"speaker":"Aaron Moncur","startTime":935.1099999999999,"endTime":942.79,"body":"question. And it has just"},{"speaker":"Aaron Moncur","startTime":942.79,"endTime":945.1600000000001,"body":"slipped my mind I really I"},{"speaker":"Aaron Moncur","startTime":942.79,"endTime":945.1600000000001,"body":"remember what it was, what are a"},{"speaker":"Aaron Moncur","startTime":945.1600000000001,"endTime":948.8499999999999,"body":"couple of the things that were"},{"speaker":"Aaron Moncur","startTime":945.1600000000001,"endTime":948.8499999999999,"body":"on your list as far as these"},{"speaker":"Aaron Moncur","startTime":948.8499999999999,"endTime":952.3,"body":"things need to be true in order"},{"speaker":"Aaron Moncur","startTime":948.8499999999999,"endTime":952.3,"body":"for me to be really happy, where"},{"speaker":"Aaron Moncur","startTime":952.3,"endTime":952.9300000000001,"body":"I work."},{"speaker":"Tommy Kronmark","startTime":953.6199999999999,"endTime":956.77,"body":"So location was"},{"speaker":"Tommy Kronmark","startTime":953.6199999999999,"endTime":956.77,"body":"big, I was looking at San Diego"},{"speaker":"Tommy Kronmark","startTime":956.77,"endTime":960.19,"body":"and San Francisco, I've, I've"},{"speaker":"Tommy Kronmark","startTime":956.77,"endTime":960.19,"body":"always been a California person."},{"speaker":"Tommy Kronmark","startTime":960.19,"endTime":963.46,"body":"So it's, I was really looking"},{"speaker":"Tommy Kronmark","startTime":960.19,"endTime":963.46,"body":"between those two places."},{"speaker":"Tommy Kronmark","startTime":964.6600000000001,"endTime":968.77,"body":"Luckily, diagnostics, which is"},{"speaker":"Tommy Kronmark","startTime":964.6600000000001,"endTime":968.77,"body":"sort of my specialty and medical"},{"speaker":"Tommy Kronmark","startTime":968.77,"endTime":972.8499999999999,"body":"devices, those, both of those"},{"speaker":"Tommy Kronmark","startTime":968.77,"endTime":972.8499999999999,"body":"areas are huge hubs for"},{"speaker":"Tommy Kronmark","startTime":972.8499999999999,"endTime":978.4000000000001,"body":"diagnostics and medical devices."},{"speaker":"Tommy Kronmark","startTime":972.8499999999999,"endTime":978.4000000000001,"body":"So that was easy. The culture I"},{"speaker":"Tommy Kronmark","startTime":978.4000000000001,"endTime":981.52,"body":"wanted, I wanted to be"},{"speaker":"Tommy Kronmark","startTime":978.4000000000001,"endTime":981.52,"body":"surrounded by young co workers"},{"speaker":"Tommy Kronmark","startTime":981.52,"endTime":987.79,"body":"and be excited to come to work."},{"speaker":"Tommy Kronmark","startTime":981.52,"endTime":987.79,"body":"And then finally, impact. I"},{"speaker":"Tommy Kronmark","startTime":987.79,"endTime":991.3299999999999,"body":"wanted whatever, the product"},{"speaker":"Tommy Kronmark","startTime":987.79,"endTime":991.3299999999999,"body":"that I was working on to"},{"speaker":"Tommy Kronmark","startTime":991.3299999999999,"endTime":997.81,"body":"actually have an impact and, and"},{"speaker":"Tommy Kronmark","startTime":991.3299999999999,"endTime":997.81,"body":"to be able to see that impact in"},{"speaker":"Tommy Kronmark","startTime":997.81,"endTime":1002.49,"body":"customers and in the world,"},{"speaker":"Tommy Kronmark","startTime":997.81,"endTime":1002.49,"body":"right. And I know that that last"},{"speaker":"Tommy Kronmark","startTime":1002.49,"endTime":1006.9300000000001,"body":"one's true now, because my mom"},{"speaker":"Tommy Kronmark","startTime":1002.49,"endTime":1006.9300000000001,"body":"raves about this product, she"},{"speaker":"Aaron Moncur","startTime":1006.96,"endTime":1007.6500000000001,"body":"Is that right, she"},{"speaker":"Aaron Moncur","startTime":1006.96,"endTime":1007.6500000000001,"body":"uses it?"},{"speaker":"Tommy Kronmark","startTime":1007.6500000000001,"endTime":1008.94,"body":"She knows all"},{"speaker":"Tommy Kronmark","startTime":1007.6500000000001,"endTime":1008.94,"body":"the difference about it."},{"speaker":"Aaron Moncur","startTime":1009.48,"endTime":1009.8399999999999,"body":"Oh, how cool."},{"speaker":"Tommy Kronmark","startTime":1009.8399999999999,"endTime":1012.51,"body":"She hasn't used"},{"speaker":"Tommy Kronmark","startTime":1009.8399999999999,"endTime":1012.51,"body":"it yet. But she keeps she keeps"},{"speaker":"Tommy Kronmark","startTime":1012.51,"endTime":1018.24,"body":"up with the news. And, Cue"},{"speaker":"Tommy Kronmark","startTime":1012.51,"endTime":1018.24,"body":"Health is, was the diagnostic"},{"speaker":"Tommy Kronmark","startTime":1018.24,"endTime":1023.3699999999999,"body":"company that helps the the NBA"},{"speaker":"Tommy Kronmark","startTime":1018.24,"endTime":1023.3699999999999,"body":"get back on the courts, and she"},{"speaker":"Tommy Kronmark","startTime":1023.3699999999999,"endTime":1025.86,"body":"tells us story to everybody she"},{"speaker":"Tommy Kronmark","startTime":1023.3699999999999,"endTime":1025.86,"body":"meets."},{"speaker":"Aaron Moncur","startTime":1027.96,"endTime":1031.23,"body":"That's awesome."},{"speaker":"Aaron Moncur","startTime":1027.96,"endTime":1031.23,"body":"Very cool. Well, I'm starting to"},{"speaker":"Aaron Moncur","startTime":1031.23,"endTime":1033.72,"body":"understand a little bit about"},{"speaker":"Aaron Moncur","startTime":1031.23,"endTime":1033.72,"body":"the process that you went"},{"speaker":"Aaron Moncur","startTime":1033.72,"endTime":1038.88,"body":"through to land the job at to"},{"speaker":"Aaron Moncur","startTime":1033.72,"endTime":1038.88,"body":"health, you, you went to school"},{"speaker":"Aaron Moncur","startTime":1038.91,"endTime":1044.55,"body":"at Cal Poly, which I have heard"},{"speaker":"Aaron Moncur","startTime":1038.91,"endTime":1044.55,"body":"from so many people is is one of"},{"speaker":"Aaron Moncur","startTime":1044.58,"endTime":1048.66,"body":"if not the best school for"},{"speaker":"Aaron Moncur","startTime":1044.58,"endTime":1048.66,"body":"engineering, here in the US"},{"speaker":"Aaron Moncur","startTime":1048.66,"endTime":1054.9,"body":"because they are so focused on"},{"speaker":"Aaron Moncur","startTime":1048.66,"endTime":1054.9,"body":"providing opportunities that"},{"speaker":"Aaron Moncur","startTime":1054.93,"endTime":1057.87,"body":"allow you to learn practical"},{"speaker":"Aaron Moncur","startTime":1054.93,"endTime":1057.87,"body":"experience. In fact, their motto"},{"speaker":"Aaron Moncur","startTime":1057.87,"endTime":1063.78,"body":"is learn by doing. What, how did"},{"speaker":"Aaron Moncur","startTime":1057.87,"endTime":1063.78,"body":"you apply that philosophy to"},{"speaker":"Aaron Moncur","startTime":1063.81,"endTime":1065.01,"body":"your job search?"},{"speaker":"Tommy Kronmark","startTime":1065.46,"endTime":1068.52,"body":"Yeah, great"},{"speaker":"Tommy Kronmark","startTime":1065.46,"endTime":1068.52,"body":"question. You know, I think you"},{"speaker":"Tommy Kronmark","startTime":1068.52,"endTime":1072.0,"body":"actually, you mentioned that"},{"speaker":"Tommy Kronmark","startTime":1068.52,"endTime":1072.0,"body":"they provided the opportunities,"},{"speaker":"Tommy Kronmark","startTime":1072.0,"endTime":1075.45,"body":"I think that's great framing,"},{"speaker":"Tommy Kronmark","startTime":1072.0,"endTime":1075.45,"body":"they really stress learn by"},{"speaker":"Tommy Kronmark","startTime":1075.45,"endTime":1080.94,"body":"doing, but ultimately, they"},{"speaker":"Tommy Kronmark","startTime":1075.45,"endTime":1080.94,"body":"can't force you to, to be"},{"speaker":"Tommy Kronmark","startTime":1081.3300000000002,"endTime":1085.2,"body":"learned by doer, right? So they"},{"speaker":"Tommy Kronmark","startTime":1081.3300000000002,"endTime":1085.2,"body":"provide all the opportunities,"},{"speaker":"Tommy Kronmark","startTime":1085.2,"endTime":1089.52,"body":"and they really motivate you to"},{"speaker":"Tommy Kronmark","startTime":1085.2,"endTime":1089.52,"body":"give it a shot and, and learn by"},{"speaker":"Tommy Kronmark","startTime":1089.52,"endTime":1092.88,"body":"failing really. And then"},{"speaker":"Tommy Kronmark","startTime":1089.52,"endTime":1092.88,"body":"learning and then doing it"},{"speaker":"Tommy Kronmark","startTime":1092.88,"endTime":1097.23,"body":"again, right. So really that"},{"speaker":"Tommy Kronmark","startTime":1092.88,"endTime":1097.23,"body":"iterative process of learn by"},{"speaker":"Tommy Kronmark","startTime":1097.23,"endTime":1102.3,"body":"failing and then learn by doing"},{"speaker":"Tommy Kronmark","startTime":1097.23,"endTime":1102.3,"body":"again, you can take that same,"},{"speaker":"Tommy Kronmark","startTime":1102.66,"endTime":1107.1000000000001,"body":"you know, method and apply it to"},{"speaker":"Tommy Kronmark","startTime":1102.66,"endTime":1107.1000000000001,"body":"your job search. Right. So, you"},{"speaker":"Tommy Kronmark","startTime":1107.1000000000001,"endTime":1110.1000000000001,"body":"know, first first thing I did"},{"speaker":"Tommy Kronmark","startTime":1107.1000000000001,"endTime":1110.1000000000001,"body":"was I just applied to a bunch"},{"speaker":"Tommy Kronmark","startTime":1110.1000000000001,"endTime":1114.0,"body":"of, you know, online apps. That"},{"speaker":"Tommy Kronmark","startTime":1110.1000000000001,"endTime":1114.0,"body":"didn't work, it failed, right?"},{"speaker":"Tommy Kronmark","startTime":1114.27,"endTime":1117.03,"body":"So then I started building"},{"speaker":"Tommy Kronmark","startTime":1114.27,"endTime":1117.03,"body":"connections and trying to get"},{"speaker":"Tommy Kronmark","startTime":1117.03,"endTime":1120.27,"body":"referrals. That would get me in"},{"speaker":"Tommy Kronmark","startTime":1117.03,"endTime":1120.27,"body":"the door that would get me"},{"speaker":"Tommy Kronmark","startTime":1120.27,"endTime":1124.77,"body":"interviews. And then I really"},{"speaker":"Tommy Kronmark","startTime":1120.27,"endTime":1124.77,"body":"started, you know, honing in on"},{"speaker":"Tommy Kronmark","startTime":1124.8,"endTime":1129.8400000000001,"body":"what it is that I do my, my"},{"speaker":"Tommy Kronmark","startTime":1124.8,"endTime":1129.8400000000001,"body":"personal grant, like I am known"},{"speaker":"Tommy Kronmark","startTime":1129.8400000000001,"endTime":1135.15,"body":"as an expert in this field. And"},{"speaker":"Tommy Kronmark","startTime":1129.8400000000001,"endTime":1135.15,"body":"that's what really helped me in"},{"speaker":"Tommy Kronmark","startTime":1135.15,"endTime":1138.93,"body":"my job search, right, so. So"},{"speaker":"Tommy Kronmark","startTime":1135.15,"endTime":1138.93,"body":"backing up, it was like an"},{"speaker":"Tommy Kronmark","startTime":1138.93,"endTime":1143.22,"body":"iterative process of learning,"},{"speaker":"Tommy Kronmark","startTime":1138.93,"endTime":1143.22,"body":"failing, learning, failing, and"},{"speaker":"Tommy Kronmark","startTime":1143.22,"endTime":1145.14,"body":"then finally doing and"},{"speaker":"Tommy Kronmark","startTime":1143.22,"endTime":1145.14,"body":"succeeding."},{"speaker":"Aaron Moncur","startTime":1146.1000000000001,"endTime":1149.3700000000001,"body":"And that is the"},{"speaker":"Aaron Moncur","startTime":1146.1000000000001,"endTime":1149.3700000000001,"body":"quintessential process for"},{"speaker":"Aaron Moncur","startTime":1149.5800000000002,"endTime":1150.3600000000001,"body":"engineering. Right?"},{"speaker":"Tommy Kronmark","startTime":1150.0800000000002,"endTime":1150.38,"body":"Absolutely"},{"speaker":"Aaron Moncur","startTime":1150.68,"endTime":1153.65,"body":"Try something. See"},{"speaker":"Aaron Moncur","startTime":1150.68,"endTime":1153.65,"body":"how it works. Correct? Correct."},{"speaker":"Aaron Moncur","startTime":1153.68,"endTime":1156.47,"body":"Try it again. Correct. I love"},{"speaker":"Aaron Moncur","startTime":1153.68,"endTime":1156.47,"body":"it. All right. Well, I'm going"},{"speaker":"Aaron Moncur","startTime":1156.47,"endTime":1159.95,"body":"to take a very short break here"},{"speaker":"Aaron Moncur","startTime":1156.47,"endTime":1159.95,"body":"and share with the listeners"},{"speaker":"Aaron Moncur","startTime":1159.95,"endTime":1163.76,"body":"that teampipeline.us is where"},{"speaker":"Aaron Moncur","startTime":1159.95,"endTime":1163.76,"body":"you can learn more about how we"},{"speaker":"Aaron Moncur","startTime":1163.76,"endTime":1166.7,"body":"help medical device and other"},{"speaker":"Aaron Moncur","startTime":1163.76,"endTime":1166.7,"body":"product engineering or"},{"speaker":"Aaron Moncur","startTime":1166.7,"endTime":1170.66,"body":"manufacturing teams, develop"},{"speaker":"Aaron Moncur","startTime":1166.7,"endTime":1170.66,"body":"turnkey equipment, custom"},{"speaker":"Aaron Moncur","startTime":1170.66,"endTime":1174.02,"body":"fixtures and automated machines"},{"speaker":"Aaron Moncur","startTime":1170.66,"endTime":1174.02,"body":"to characterize inspect,"},{"speaker":"Aaron Moncur","startTime":1174.05,"endTime":1177.8600000000001,"body":"assemble, manufacture and"},{"speaker":"Aaron Moncur","startTime":1174.05,"endTime":1177.8600000000001,"body":"perform verification testing on"},{"speaker":"Aaron Moncur","startTime":1177.8600000000001,"endTime":1181.4,"body":"your devices. Today we're"},{"speaker":"Aaron Moncur","startTime":1177.8600000000001,"endTime":1181.4,"body":"speaking with Tommy Kronmark."},{"speaker":"Aaron Moncur","startTime":1182.48,"endTime":1187.7,"body":"Tommy, you, you talk a lot about"},{"speaker":"Aaron Moncur","startTime":1182.48,"endTime":1187.7,"body":"personal branding on LinkedIn,"},{"speaker":"Aaron Moncur","startTime":1187.7,"endTime":1190.79,"body":"let's start with the basics."},{"speaker":"Aaron Moncur","startTime":1187.7,"endTime":1190.79,"body":"What does it even mean? To have"},{"speaker":"Aaron Moncur","startTime":1190.79,"endTime":1194.3600000000001,"body":"a personal brand and why is it"},{"speaker":"Aaron Moncur","startTime":1190.79,"endTime":1194.3600000000001,"body":"important for engineers to have"},{"speaker":"Aaron Moncur","startTime":1194.3600000000001,"endTime":1194.69,"body":"one?"},{"speaker":"Tommy Kronmark","startTime":1194.93,"endTime":1198.6200000000001,"body":"Yeah, so a"},{"speaker":"Tommy Kronmark","startTime":1194.93,"endTime":1198.6200000000001,"body":"brand, at its core really is"},{"speaker":"Tommy Kronmark","startTime":1198.6200000000001,"endTime":1202.7,"body":"like reputation right? If you"},{"speaker":"Tommy Kronmark","startTime":1198.6200000000001,"endTime":1202.7,"body":"think BMW you think a luxury"},{"speaker":"Tommy Kronmark","startTime":1202.7,"endTime":1206.51,"body":"foreign car if you think"},{"speaker":"Tommy Kronmark","startTime":1202.7,"endTime":1206.51,"body":"Volkswagen, you think safety"},{"speaker":"Tommy Kronmark","startTime":1206.51,"endTime":1210.41,"body":"right? That's, that's their"},{"speaker":"Tommy Kronmark","startTime":1206.51,"endTime":1210.41,"body":"brand. So personal brand is"},{"speaker":"Tommy Kronmark","startTime":1210.41,"endTime":1214.28,"body":"really about your personal"},{"speaker":"Tommy Kronmark","startTime":1210.41,"endTime":1214.28,"body":"reputation. And when I talk"},{"speaker":"Tommy Kronmark","startTime":1214.28,"endTime":1217.46,"body":"about personal branding, really"},{"speaker":"Tommy Kronmark","startTime":1214.28,"endTime":1217.46,"body":"I'm talking about your online,"},{"speaker":"Tommy Kronmark","startTime":1217.76,"endTime":1222.71,"body":"personal brand, your online"},{"speaker":"Tommy Kronmark","startTime":1217.76,"endTime":1222.71,"body":"reputation. And with branding,"},{"speaker":"Tommy Kronmark","startTime":1222.71,"endTime":1228.02,"body":"there's also a flavor of"},{"speaker":"Tommy Kronmark","startTime":1222.71,"endTime":1228.02,"body":"marketing in that as well. And"},{"speaker":"Tommy Kronmark","startTime":1228.71,"endTime":1232.8500000000001,"body":"And with that, I mean that you"},{"speaker":"Tommy Kronmark","startTime":1228.71,"endTime":1232.8500000000001,"body":"have some intense and you you"},{"speaker":"Tommy Kronmark","startTime":1232.8500000000001,"endTime":1237.5,"body":"have some power to shape, how"},{"speaker":"Tommy Kronmark","startTime":1232.8500000000001,"endTime":1237.5,"body":"your brand is built and how your"},{"speaker":"Tommy Kronmark","startTime":1237.5,"endTime":1241.94,"body":"brand is perceived. So you can"},{"speaker":"Tommy Kronmark","startTime":1237.5,"endTime":1241.94,"body":"essentially create your own"},{"speaker":"Tommy Kronmark","startTime":1241.94,"endTime":1245.51,"body":"personal brands and You can tell"},{"speaker":"Tommy Kronmark","startTime":1241.94,"endTime":1245.51,"body":"people what you want to be known"},{"speaker":"Tommy Kronmark","startTime":1245.51,"endTime":1252.3200000000002,"body":"for, right. And that's a great"},{"speaker":"Tommy Kronmark","startTime":1245.51,"endTime":1252.3200000000002,"body":"way to basically market yourself"},{"speaker":"Tommy Kronmark","startTime":1252.3500000000001,"endTime":1254.54,"body":"as an expert in X, Y, or Z."},{"speaker":"Aaron Moncur","startTime":1255.75,"endTime":1261.69,"body":"So I'm going to"},{"speaker":"Aaron Moncur","startTime":1255.75,"endTime":1261.69,"body":"pretend that I am just Joe"},{"speaker":"Aaron Moncur","startTime":1261.72,"endTime":1264.66,"body":"engineer out there listening to"},{"speaker":"Aaron Moncur","startTime":1261.72,"endTime":1264.66,"body":"the podcast right now. And I'm"},{"speaker":"Aaron Moncur","startTime":1264.66,"endTime":1268.14,"body":"hearing Tommy talk about"},{"speaker":"Aaron Moncur","startTime":1264.66,"endTime":1268.14,"body":"marketing and branding. And I'm"},{"speaker":"Aaron Moncur","startTime":1268.14,"endTime":1271.3500000000001,"body":"thinking to myself, I went to"},{"speaker":"Aaron Moncur","startTime":1268.14,"endTime":1271.3500000000001,"body":"school to become an engineer,"},{"speaker":"Aaron Moncur","startTime":1271.38,"endTime":1275.46,"body":"not a marketing specialist. This"},{"speaker":"Aaron Moncur","startTime":1271.38,"endTime":1275.46,"body":"all sounds really complicated to"},{"speaker":"Aaron Moncur","startTime":1275.46,"endTime":1279.24,"body":"me, marketing and branding."},{"speaker":"Aaron Moncur","startTime":1275.46,"endTime":1279.24,"body":"That's like, the super creative"},{"speaker":"Aaron Moncur","startTime":1279.24,"endTime":1283.92,"body":"side, the artistic side, I'm"},{"speaker":"Aaron Moncur","startTime":1279.24,"endTime":1283.92,"body":"very analytical by the numbers."},{"speaker":"Aaron Moncur","startTime":1284.22,"endTime":1290.19,"body":"How, how does one? What response"},{"speaker":"Aaron Moncur","startTime":1284.22,"endTime":1290.19,"body":"would you give to an engineer"},{"speaker":"Aaron Moncur","startTime":1290.19,"endTime":1291.93,"body":"who's maybe having some of those"},{"speaker":"Aaron Moncur","startTime":1290.19,"endTime":1291.93,"body":"thoughts?"},{"speaker":"Tommy Kronmark","startTime":1292.71,"endTime":1295.0800000000002,"body":"Well, I"},{"speaker":"Tommy Kronmark","startTime":1292.71,"endTime":1295.0800000000002,"body":"definitely resonate with that, I"},{"speaker":"Tommy Kronmark","startTime":1295.0800000000002,"endTime":1298.26,"body":"went to engineering school, and"},{"speaker":"Tommy Kronmark","startTime":1295.0800000000002,"endTime":1298.26,"body":"I did not go to business school."},{"speaker":"Tommy Kronmark","startTime":1298.26,"endTime":1303.3,"body":"So it is a whole new world, a"},{"speaker":"Tommy Kronmark","startTime":1298.26,"endTime":1303.3,"body":"whole new language for me. But"},{"speaker":"Tommy Kronmark","startTime":1303.72,"endTime":1306.63,"body":"it's something that I've been"},{"speaker":"Tommy Kronmark","startTime":1303.72,"endTime":1306.63,"body":"able to explore and really get"},{"speaker":"Tommy Kronmark","startTime":1306.63,"endTime":1312.03,"body":"into the past year with, with a"},{"speaker":"Tommy Kronmark","startTime":1306.63,"endTime":1312.03,"body":"pandemic and staying at home. So"},{"speaker":"Tommy Kronmark","startTime":1312.81,"endTime":1317.19,"body":"I think you can actually take a"},{"speaker":"Tommy Kronmark","startTime":1312.81,"endTime":1317.19,"body":"lot of the same perspectives and"},{"speaker":"Tommy Kronmark","startTime":1317.22,"endTime":1321.9,"body":"engineering methodologies, to"},{"speaker":"Tommy Kronmark","startTime":1317.22,"endTime":1321.9,"body":"marketing and to business, but"},{"speaker":"Tommy Kronmark","startTime":1322.14,"endTime":1326.7,"body":"just sticking with marketing,"},{"speaker":"Tommy Kronmark","startTime":1322.14,"endTime":1326.7,"body":"right? There's, if you think in"},{"speaker":"Tommy Kronmark","startTime":1326.7,"endTime":1331.29,"body":"engineering, you want to build a"},{"speaker":"Tommy Kronmark","startTime":1326.7,"endTime":1331.29,"body":"prototype test to validate"},{"speaker":"Tommy Kronmark","startTime":1331.29,"endTime":1334.8600000000001,"body":"scale, right? You can sort of do"},{"speaker":"Tommy Kronmark","startTime":1331.29,"endTime":1334.8600000000001,"body":"that same thing in marketing,"},{"speaker":"Tommy Kronmark","startTime":1334.8600000000001,"endTime":1338.67,"body":"right? You can try a few"},{"speaker":"Tommy Kronmark","startTime":1334.8600000000001,"endTime":1338.67,"body":"different strategies, define a"},{"speaker":"Tommy Kronmark","startTime":1338.67,"endTime":1341.31,"body":"performance metric on how you're"},{"speaker":"Tommy Kronmark","startTime":1338.67,"endTime":1341.31,"body":"going to rate all of these"},{"speaker":"Tommy Kronmark","startTime":1341.31,"endTime":1345.48,"body":"strategies, and then really go"},{"speaker":"Tommy Kronmark","startTime":1341.31,"endTime":1345.48,"body":"in on whichever ones that work"},{"speaker":"Tommy Kronmark","startTime":1345.48,"endTime":1350.13,"body":"and really iterate and perfect"},{"speaker":"Tommy Kronmark","startTime":1345.48,"endTime":1350.13,"body":"your messaging. And eventually,"},{"speaker":"Tommy Kronmark","startTime":1350.13,"endTime":1354.0,"body":"you'll you'll end up with a"},{"speaker":"Tommy Kronmark","startTime":1350.13,"endTime":1354.0,"body":"product, which is your personal"},{"speaker":"Tommy Kronmark","startTime":1354.0,"endTime":1356.28,"body":"brand that's working, and it's"},{"speaker":"Tommy Kronmark","startTime":1354.0,"endTime":1356.28,"body":"working for you."},{"speaker":"Aaron Moncur","startTime":1357.39,"endTime":1359.79,"body":"Are there any"},{"speaker":"Aaron Moncur","startTime":1357.39,"endTime":1359.79,"body":"resources that you found like"},{"speaker":"Aaron Moncur","startTime":1359.79,"endTime":1365.13,"body":"books or YouTube videos or"},{"speaker":"Aaron Moncur","startTime":1359.79,"endTime":1365.13,"body":"anything like that, where an"},{"speaker":"Aaron Moncur","startTime":1365.13,"endTime":1367.77,"body":"engineer who is interested in"},{"speaker":"Aaron Moncur","startTime":1365.13,"endTime":1367.77,"body":"dipping their toe a little bit"},{"speaker":"Aaron Moncur","startTime":1367.77,"endTime":1370.65,"body":"into that marketing branding"},{"speaker":"Aaron Moncur","startTime":1367.77,"endTime":1370.65,"body":"pond might start?"},{"speaker":"Tommy Kronmark","startTime":1371.64,"endTime":1374.22,"body":"Yeah,"},{"speaker":"Tommy Kronmark","startTime":1371.64,"endTime":1374.22,"body":"definitely, I really started"},{"speaker":"Tommy Kronmark","startTime":1374.28,"endTime":1378.9,"body":"reading a lot of books this past"},{"speaker":"Tommy Kronmark","startTime":1374.28,"endTime":1378.9,"body":"year, have an exhaustive list on"},{"speaker":"Tommy Kronmark","startTime":1378.9,"endTime":1382.5,"body":"my LinkedIn as well, actually."},{"speaker":"Tommy Kronmark","startTime":1378.9,"endTime":1382.5,"body":"But some of the ones that stand"},{"speaker":"Tommy Kronmark","startTime":1382.5,"endTime":1387.54,"body":"out are the startup owners"},{"speaker":"Tommy Kronmark","startTime":1382.5,"endTime":1387.54,"body":"manual, which is, it's almost"},{"speaker":"Tommy Kronmark","startTime":1387.54,"endTime":1395.7,"body":"like a, like a computer repair"},{"speaker":"Tommy Kronmark","startTime":1387.54,"endTime":1395.7,"body":"book, or a car repair book, or"},{"speaker":"Tommy Kronmark","startTime":1395.7,"endTime":1400.26,"body":"how to start and run a business."},{"speaker":"Tommy Kronmark","startTime":1395.7,"endTime":1400.26,"body":"So it talks about everything"},{"speaker":"Tommy Kronmark","startTime":1400.26,"endTime":1404.19,"body":"from marketing to business"},{"speaker":"Tommy Kronmark","startTime":1400.26,"endTime":1404.19,"body":"principles. But it's, it's in a"},{"speaker":"Tommy Kronmark","startTime":1404.19,"endTime":1407.52,"body":"way that it's almost like a"},{"speaker":"Tommy Kronmark","startTime":1404.19,"endTime":1407.52,"body":"troubleshooting guide. So"},{"speaker":"Tommy Kronmark","startTime":1407.52,"endTime":1411.0,"body":"that's, that's been a huge"},{"speaker":"Tommy Kronmark","startTime":1407.52,"endTime":1411.0,"body":"thing, I actually got the audio"},{"speaker":"Tommy Kronmark","startTime":1411.0,"endTime":1413.73,"body":"book for that one. And then"},{"speaker":"Tommy Kronmark","startTime":1411.0,"endTime":1413.73,"body":"halfway through the audio book,"},{"speaker":"Tommy Kronmark","startTime":1413.73,"endTime":1417.72,"body":"realize I want the physical copy"},{"speaker":"Tommy Kronmark","startTime":1413.73,"endTime":1417.72,"body":"as well. So I went back and got"},{"speaker":"Tommy Kronmark","startTime":1417.72,"endTime":1419.73,"body":"that and really started taking"},{"speaker":"Tommy Kronmark","startTime":1417.72,"endTime":1419.73,"body":"notes."},{"speaker":"Aaron Moncur","startTime":1420.0,"endTime":1420.42,"body":"Nice."},{"speaker":"Tommy Kronmark","startTime":1421.1100000000001,"endTime":1423.6000000000001,"body":"Besides that, I"},{"speaker":"Tommy Kronmark","startTime":1421.1100000000001,"endTime":1423.6000000000001,"body":"listened to a lot of podcasts"},{"speaker":"Tommy Kronmark","startTime":1423.6000000000001,"endTime":1428.04,"body":"really started to expand by, you"},{"speaker":"Tommy Kronmark","startTime":1423.6000000000001,"endTime":1428.04,"body":"know, my rather narrow"},{"speaker":"Tommy Kronmark","startTime":1428.0700000000002,"endTime":1430.8,"body":"engineering mindset and"},{"speaker":"Tommy Kronmark","startTime":1428.0700000000002,"endTime":1430.8,"body":"listening to a lot of business"},{"speaker":"Tommy Kronmark","startTime":1430.8,"endTime":1436.47,"body":"podcasts and marketing and"},{"speaker":"Tommy Kronmark","startTime":1430.8,"endTime":1436.47,"body":"understanding this idea of the"},{"speaker":"Tommy Kronmark","startTime":1436.47,"endTime":1440.88,"body":"customer, and, and the product"},{"speaker":"Tommy Kronmark","startTime":1436.47,"endTime":1440.88,"body":"and the product market fit and"},{"speaker":"Tommy Kronmark","startTime":1440.88,"endTime":1444.42,"body":"all of these things that really"},{"speaker":"Tommy Kronmark","startTime":1440.88,"endTime":1444.42,"body":"we're not exposed to as"},{"speaker":"Tommy Kronmark","startTime":1444.42,"endTime":1448.8600000000001,"body":"engineers. And, you know, maybe"},{"speaker":"Tommy Kronmark","startTime":1444.42,"endTime":1448.8600000000001,"body":"it might be a disservice, I"},{"speaker":"Tommy Kronmark","startTime":1490.73,"endTime":1495.02,"body":"think, I think all engineers"},{"speaker":"Tommy Kronmark","startTime":1490.73,"endTime":1495.02,"body":"should have some exposure to"},{"speaker":"Tommy Kronmark","startTime":1495.5,"endTime":1497.06,"body":"business and marketing"},{"speaker":"Tommy Kronmark","startTime":1495.5,"endTime":1497.06,"body":"principles."},{"speaker":"Aaron Moncur","startTime":1498.05,"endTime":1500.6299999999999,"body":"I agree. In the"},{"speaker":"Aaron Moncur","startTime":1498.05,"endTime":1500.6299999999999,"body":"end, we're all trying to sell"},{"speaker":"Aaron Moncur","startTime":1500.6299999999999,"endTime":1501.74,"body":"our ideas. Right."},{"speaker":"Tommy Kronmark","startTime":1502.01,"endTime":1502.52,"body":"Right."},{"speaker":"Aaron Moncur","startTime":1502.76,"endTime":1506.4199999999998,"body":"Have you read"},{"speaker":"Aaron Moncur","startTime":1502.76,"endTime":1506.4199999999998,"body":"Story Brand by Ronald or Donald"},{"speaker":"Aaron Moncur","startTime":1506.4199999999998,"endTime":1506.96,"body":"Miller?"},{"speaker":"Tommy Kronmark","startTime":1507.53,"endTime":1508.25,"body":"I have not."},{"speaker":"Aaron Moncur","startTime":1508.55,"endTime":1511.25,"body":"That's a great"},{"speaker":"Aaron Moncur","startTime":1508.55,"endTime":1511.25,"body":"one. Highly recommended. Yeah,"},{"speaker":"Aaron Moncur","startTime":1511.58,"endTime":1514.7,"body":"building a story brand. I can't"},{"speaker":"Aaron Moncur","startTime":1511.58,"endTime":1514.7,"body":"remember exactly. But if you"},{"speaker":"Aaron Moncur","startTime":1514.7,"endTime":1518.09,"body":"search story brand, and Donald"},{"speaker":"Aaron Moncur","startTime":1514.7,"endTime":1518.09,"body":"Miller, you'll find it very"},{"speaker":"Aaron Moncur","startTime":1518.09,"endTime":1518.87,"body":"popular one."},{"speaker":"Tommy Kronmark","startTime":1519.499,"endTime":1521.299,"body":"Yeah, I'll be"},{"speaker":"Tommy Kronmark","startTime":1519.499,"endTime":1521.299,"body":"sure to add that to my list."},{"speaker":"Aaron Moncur","startTime":1521.779,"endTime":1525.9489999999998,"body":"How about after"},{"speaker":"Aaron Moncur","startTime":1521.779,"endTime":1525.9489999999998,"body":"you land your job? Is it is it"},{"speaker":"Aaron Moncur","startTime":1526.009,"endTime":1529.9389999999999,"body":"important to maintain your"},{"speaker":"Aaron Moncur","startTime":1526.009,"endTime":1529.9389999999999,"body":"personal branding? Even after"},{"speaker":"Aaron Moncur","startTime":1529.9389999999999,"endTime":1531.289,"body":"you found that dream job?"},{"speaker":"Tommy Kronmark","startTime":1532.33,"endTime":1535.24,"body":"I would think"},{"speaker":"Tommy Kronmark","startTime":1532.33,"endTime":1535.24,"body":"so. You know, I don't think it's"},{"speaker":"Tommy Kronmark","startTime":1535.72,"endTime":1540.37,"body":"necessarily should be your"},{"speaker":"Tommy Kronmark","startTime":1535.72,"endTime":1540.37,"body":"number one priority. But I do"},{"speaker":"Tommy Kronmark","startTime":1540.37,"endTime":1543.58,"body":"think that you should keep your"},{"speaker":"Tommy Kronmark","startTime":1540.37,"endTime":1543.58,"body":"LinkedIn up to date. And I think"},{"speaker":"Tommy Kronmark","startTime":1543.9099999999999,"endTime":1547.9299999999998,"body":"you should let your network know"},{"speaker":"Tommy Kronmark","startTime":1543.9099999999999,"endTime":1547.9299999999998,"body":"what it is you're working on and"},{"speaker":"Tommy Kronmark","startTime":1547.9299999999998,"endTime":1551.32,"body":"what it is you want to be known"},{"speaker":"Tommy Kronmark","startTime":1547.9299999999998,"endTime":1551.32,"body":"for. I think that's that's a"},{"speaker":"Tommy Kronmark","startTime":1551.32,"endTime":1556.36,"body":"consistent thing that you should"},{"speaker":"Tommy Kronmark","startTime":1551.32,"endTime":1556.36,"body":"check in. At least every month,"},{"speaker":"Tommy Kronmark","startTime":1557.95,"endTime":1559.51,"body":"maybe every week, right?"},{"speaker":"Aaron Moncur","startTime":1560.9199999999998,"endTime":1563.1699999999998,"body":"Do you have any"},{"speaker":"Aaron Moncur","startTime":1560.9199999999998,"endTime":1563.1699999999998,"body":"pro tips that you can share"},{"speaker":"Aaron Moncur","startTime":1563.2,"endTime":1569.56,"body":"about A, how to find relevant"},{"speaker":"Aaron Moncur","startTime":1563.2,"endTime":1569.56,"body":"jobs? B, get an interview and"},{"speaker":"Aaron Moncur","startTime":1569.56,"endTime":1574.12,"body":"then C, close the deal, land the"},{"speaker":"Aaron Moncur","startTime":1569.56,"endTime":1574.12,"body":"job from a marketing and"},{"speaker":"Aaron Moncur","startTime":1574.12,"endTime":1575.5,"body":"branding the standpoint?"},{"speaker":"Tommy Kronmark","startTime":1575.8999999999999,"endTime":1578.6,"body":"Yeah,"},{"speaker":"Tommy Kronmark","startTime":1575.8999999999999,"endTime":1578.6,"body":"definitely. Um, first and"},{"speaker":"Tommy Kronmark","startTime":1578.6,"endTime":1582.62,"body":"foremost, take some time to"},{"speaker":"Tommy Kronmark","startTime":1578.6,"endTime":1582.62,"body":"figure out what it is you're"},{"speaker":"Tommy Kronmark","startTime":1582.62,"endTime":1587.72,"body":"looking for really define as as"},{"speaker":"Tommy Kronmark","startTime":1582.62,"endTime":1587.72,"body":"specifically as you can, what"},{"speaker":"Tommy Kronmark","startTime":1587.72,"endTime":1590.96,"body":"you're looking for. But make"},{"speaker":"Tommy Kronmark","startTime":1587.72,"endTime":1590.96,"body":"sure to give yourself some"},{"speaker":"Tommy Kronmark","startTime":1590.96,"endTime":1593.54,"body":"wiggle room you don't want to"},{"speaker":"Tommy Kronmark","startTime":1590.96,"endTime":1593.54,"body":"lock yourself in. So that's"},{"speaker":"Tommy Kronmark","startTime":1593.54,"endTime":1597.05,"body":"that's the first thing right?"},{"speaker":"Tommy Kronmark","startTime":1593.54,"endTime":1597.05,"body":"After that, then you start your"},{"speaker":"Tommy Kronmark","startTime":1597.05,"endTime":1600.53,"body":"search, you do your research,"},{"speaker":"Tommy Kronmark","startTime":1597.05,"endTime":1600.53,"body":"you look on all of the job"},{"speaker":"Tommy Kronmark","startTime":1600.53,"endTime":1605.33,"body":"sites, you see which types of"},{"speaker":"Tommy Kronmark","startTime":1600.53,"endTime":1605.33,"body":"jobs, not the titles, but actual"},{"speaker":"Tommy Kronmark","startTime":1605.33,"endTime":1609.53,"body":"job descriptions, match up with"},{"speaker":"Tommy Kronmark","startTime":1605.33,"endTime":1609.53,"body":"what it is that you just defined"},{"speaker":"Tommy Kronmark","startTime":1609.56,"endTime":1612.86,"body":"the things that you're looking"},{"speaker":"Tommy Kronmark","startTime":1609.56,"endTime":1612.86,"body":"for, right? And, and you'll"},{"speaker":"Tommy Kronmark","startTime":1612.86,"endTime":1617.09,"body":"start to get a sense of these"},{"speaker":"Tommy Kronmark","startTime":1612.86,"endTime":1617.09,"body":"types of jobs at these types of"},{"speaker":"Tommy Kronmark","startTime":1617.09,"endTime":1621.4099999999999,"body":"companies match up with what I'm"},{"speaker":"Tommy Kronmark","startTime":1617.09,"endTime":1621.4099999999999,"body":"looking for, right? So then you"},{"speaker":"Tommy Kronmark","startTime":1621.4099999999999,"endTime":1625.4299999999998,"body":"take it a step farther, can you"},{"speaker":"Tommy Kronmark","startTime":1621.4099999999999,"endTime":1625.4299999999998,"body":"find anybody out there in the"},{"speaker":"Tommy Kronmark","startTime":1625.4299999999998,"endTime":1629.69,"body":"world that has those jobs, try"},{"speaker":"Tommy Kronmark","startTime":1625.4299999999998,"endTime":1629.69,"body":"to schedule an informational"},{"speaker":"Tommy Kronmark","startTime":1629.72,"endTime":1633.11,"body":"interview with them, see if you"},{"speaker":"Tommy Kronmark","startTime":1629.72,"endTime":1633.11,"body":"can pick their brain about what"},{"speaker":"Tommy Kronmark","startTime":1633.11,"endTime":1640.1299999999999,"body":"it is to, to be that person to"},{"speaker":"Tommy Kronmark","startTime":1633.11,"endTime":1640.1299999999999,"body":"to be in that role. And then you"},{"speaker":"Tommy Kronmark","startTime":1640.1299999999999,"endTime":1643.3999999999999,"body":"can even take it as far as ask"},{"speaker":"Tommy Kronmark","startTime":1640.1299999999999,"endTime":1643.3999999999999,"body":"them how they got there, right."},{"speaker":"Tommy Kronmark","startTime":1644.99,"endTime":1648.08,"body":"You want to develop these"},{"speaker":"Tommy Kronmark","startTime":1644.99,"endTime":1648.08,"body":"relationships, learn as much as"},{"speaker":"Tommy Kronmark","startTime":1648.08,"endTime":1651.62,"body":"you can about the role, then you"},{"speaker":"Tommy Kronmark","startTime":1648.08,"endTime":1651.62,"body":"start networking, you start"},{"speaker":"Tommy Kronmark","startTime":1651.77,"endTime":1655.1,"body":"getting your foot in the door at"},{"speaker":"Tommy Kronmark","startTime":1651.77,"endTime":1655.1,"body":"these companies, that could just"},{"speaker":"Tommy Kronmark","startTime":1655.1,"endTime":1659.24,"body":"be as simple as reaching out on"},{"speaker":"Tommy Kronmark","startTime":1655.1,"endTime":1659.24,"body":"LinkedIn, it could be more"},{"speaker":"Tommy Kronmark","startTime":1659.24,"endTime":1665.69,"body":"targeted is finding emails or"},{"speaker":"Tommy Kronmark","startTime":1659.24,"endTime":1665.69,"body":"something like that. Once you've"},{"speaker":"Tommy Kronmark","startTime":1665.69,"endTime":1669.47,"body":"done that, the last thing you"},{"speaker":"Tommy Kronmark","startTime":1665.69,"endTime":1669.47,"body":"really want to do is, is apply"},{"speaker":"Tommy Kronmark","startTime":1669.47,"endTime":1674.3,"body":"to the job online, you really"},{"speaker":"Tommy Kronmark","startTime":1669.47,"endTime":1674.3,"body":"want to be like, really focused"},{"speaker":"Tommy Kronmark","startTime":1674.3,"endTime":1677.87,"body":"in and have a strong network"},{"speaker":"Tommy Kronmark","startTime":1674.3,"endTime":1677.87,"body":"presence and, and support for"},{"speaker":"Tommy Kronmark","startTime":1677.87,"endTime":1682.1599999999999,"body":"that job. And if you can get"},{"speaker":"Tommy Kronmark","startTime":1677.87,"endTime":1682.1599999999999,"body":"referrals as well. And that"},{"speaker":"Tommy Kronmark","startTime":1682.1599999999999,"endTime":1685.7,"body":"comes from building"},{"speaker":"Tommy Kronmark","startTime":1682.1599999999999,"endTime":1685.7,"body":"relationships. More so than just"},{"speaker":"Tommy Kronmark","startTime":1685.7,"endTime":1688.9099999999999,"body":"an empty referral. If you have,"},{"speaker":"Tommy Kronmark","startTime":1685.7,"endTime":1688.9099999999999,"body":"if you have a relationship with"},{"speaker":"Tommy Kronmark","startTime":1688.9099999999999,"endTime":1691.76,"body":"somebody who you've you've"},{"speaker":"Tommy Kronmark","startTime":1688.9099999999999,"endTime":1691.76,"body":"reached out to and you've been"},{"speaker":"Tommy Kronmark","startTime":1691.76,"endTime":1695.36,"body":"able to strengthen and build a"},{"speaker":"Tommy Kronmark","startTime":1691.76,"endTime":1695.36,"body":"relationship, that type of"},{"speaker":"Tommy Kronmark","startTime":1695.36,"endTime":1697.46,"body":"referral really gets you in the"},{"speaker":"Tommy Kronmark","startTime":1695.36,"endTime":1697.46,"body":"door."},{"speaker":"Aaron Moncur","startTime":1698.269,"endTime":1702.619,"body":"And the the jobs,"},{"speaker":"Aaron Moncur","startTime":1698.269,"endTime":1702.619,"body":"the jobs that you apply to and"},{"speaker":"Aaron Moncur","startTime":1702.619,"endTime":1707.4489999999998,"body":"where you got interviews at."},{"speaker":"Aaron Moncur","startTime":1702.619,"endTime":1707.4489999999998,"body":"Were there. What did you do to"},{"speaker":"Aaron Moncur","startTime":1707.4489999999998,"endTime":1712.309,"body":"get those interviews? Were you"},{"speaker":"Aaron Moncur","startTime":1707.4489999999998,"endTime":1712.309,"body":"just applying online? Or was"},{"speaker":"Aaron Moncur","startTime":1712.309,"endTime":1716.389,"body":"there was there anything more"},{"speaker":"Aaron Moncur","startTime":1712.309,"endTime":1716.389,"body":"tactical that you were using as"},{"speaker":"Aaron Moncur","startTime":1716.389,"endTime":1717.139,"body":"an approach?"},{"speaker":"Tommy Kronmark","startTime":1717.28,"endTime":1720.6399999999999,"body":"Well, definitely"},{"speaker":"Tommy Kronmark","startTime":1717.28,"endTime":1720.6399999999999,"body":"more tactical, I really did try"},{"speaker":"Tommy Kronmark","startTime":1720.6699999999998,"endTime":1724.48,"body":"and network with as many people"},{"speaker":"Tommy Kronmark","startTime":1720.6699999999998,"endTime":1724.48,"body":"at these companies as I could."},{"speaker":"Tommy Kronmark","startTime":1725.26,"endTime":1729.37,"body":"And I would start with school"},{"speaker":"Tommy Kronmark","startTime":1725.26,"endTime":1729.37,"body":"alumni, are there any Cal Poly"},{"speaker":"Tommy Kronmark","startTime":1729.37,"endTime":1732.94,"body":"alumni at these companies? If"},{"speaker":"Tommy Kronmark","startTime":1729.37,"endTime":1732.94,"body":"there are, that's a great"},{"speaker":"Tommy Kronmark","startTime":1732.94,"endTime":1738.1,"body":"jumping point to, to connect and"},{"speaker":"Tommy Kronmark","startTime":1732.94,"endTime":1738.1,"body":"say like, 'Hey, I'm looking at"},{"speaker":"Tommy Kronmark","startTime":1738.1,"endTime":1741.9099999999999,"body":"this company, I'm curious if"},{"speaker":"Tommy Kronmark","startTime":1738.1,"endTime":1741.9099999999999,"body":"it's a right fit for me, would"},{"speaker":"Tommy Kronmark","startTime":1741.9099999999999,"endTime":1745.57,"body":"you have some time to tell me"},{"speaker":"Tommy Kronmark","startTime":1741.9099999999999,"endTime":1745.57,"body":"about your experience here, or"},{"speaker":"Tommy Kronmark","startTime":1747.1299999999999,"endTime":1750.46,"body":"how you got here, or if there's"},{"speaker":"Tommy Kronmark","startTime":1747.1299999999999,"endTime":1750.46,"body":"anything I need to know about"},{"speaker":"Tommy Kronmark","startTime":1750.46,"endTime":1754.6599999999999,"body":"the application or an interview"},{"speaker":"Tommy Kronmark","startTime":1750.46,"endTime":1754.6599999999999,"body":"process.' So that was the first"},{"speaker":"Tommy Kronmark","startTime":1754.6599999999999,"endTime":1758.6499999999999,"body":"step right is seeing if I can"},{"speaker":"Tommy Kronmark","startTime":1754.6599999999999,"endTime":1758.6499999999999,"body":"find some insiders who who would"},{"speaker":"Tommy Kronmark","startTime":1758.6499999999999,"endTime":1763.48,"body":"give me some insight, then I"},{"speaker":"Tommy Kronmark","startTime":1758.6499999999999,"endTime":1763.48,"body":"would expand that to other"},{"speaker":"Tommy Kronmark","startTime":1763.48,"endTime":1766.48,"body":"people that studied biomedical"},{"speaker":"Tommy Kronmark","startTime":1763.48,"endTime":1766.48,"body":"engineering, or other people"},{"speaker":"Tommy Kronmark","startTime":1766.48,"endTime":1770.59,"body":"from my hometown, or anything"},{"speaker":"Tommy Kronmark","startTime":1766.48,"endTime":1770.59,"body":"that I can find that might be a"},{"speaker":"Tommy Kronmark","startTime":1770.59,"endTime":1777.25,"body":"relevant or relevant way to"},{"speaker":"Tommy Kronmark","startTime":1770.59,"endTime":1777.25,"body":"build that connection to sort of"},{"speaker":"Tommy Kronmark","startTime":1777.25,"endTime":1782.08,"body":"spark a relationship there. Once"},{"speaker":"Tommy Kronmark","startTime":1777.25,"endTime":1782.08,"body":"I've done that, now, I'm known"},{"speaker":"Tommy Kronmark","startTime":1782.11,"endTime":1787.3,"body":"at a few different levels at"},{"speaker":"Tommy Kronmark","startTime":1782.11,"endTime":1787.3,"body":"this company. And a lot of"},{"speaker":"Tommy Kronmark","startTime":1787.3,"endTime":1792.82,"body":"companies have an internal"},{"speaker":"Tommy Kronmark","startTime":1787.3,"endTime":1792.82,"body":"referral program. So you can"},{"speaker":"Tommy Kronmark","startTime":1792.82,"endTime":1796.21,"body":"find whichever you know, person"},{"speaker":"Tommy Kronmark","startTime":1792.82,"endTime":1796.21,"body":"is closest to the role you're"},{"speaker":"Tommy Kronmark","startTime":1796.21,"endTime":1799.54,"body":"looking at, or whichever person"},{"speaker":"Tommy Kronmark","startTime":1796.21,"endTime":1799.54,"body":"you have the strongest"},{"speaker":"Tommy Kronmark","startTime":1799.54,"endTime":1803.3799999999999,"body":"relationship with. And a lot of"},{"speaker":"Tommy Kronmark","startTime":1799.54,"endTime":1803.3799999999999,"body":"times they'd be able to provide"},{"speaker":"Tommy Kronmark","startTime":1803.3799999999999,"endTime":1809.08,"body":"a referral. So that's actually"},{"speaker":"Tommy Kronmark","startTime":1803.3799999999999,"endTime":1809.08,"body":"how I got the job that I'm in"},{"speaker":"Tommy Kronmark","startTime":1809.08,"endTime":1812.11,"body":"now. And that's that's what I"},{"speaker":"Tommy Kronmark","startTime":1809.08,"endTime":1812.11,"body":"would recommend to others as"},{"speaker":"Tommy Kronmark","startTime":1812.11,"endTime":1813.04,"body":"well, if they can."},{"speaker":"Aaron Moncur","startTime":1813.49,"endTime":1816.58,"body":"That's huge,"},{"speaker":"Aaron Moncur","startTime":1813.49,"endTime":1816.58,"body":"right, that referral, I actually"},{"speaker":"Aaron Moncur","startTime":1816.8799999999999,"endTime":1821.02,"body":"am doing that right now a friend"},{"speaker":"Aaron Moncur","startTime":1816.8799999999999,"endTime":1821.02,"body":"of mine is looking for a job and"},{"speaker":"Aaron Moncur","startTime":1821.29,"endTime":1824.44,"body":"the company at which he is"},{"speaker":"Aaron Moncur","startTime":1821.29,"endTime":1824.44,"body":"applying. I know some people"},{"speaker":"Aaron Moncur","startTime":1824.44,"endTime":1827.62,"body":"there. And so I contacted them"},{"speaker":"Aaron Moncur","startTime":1824.44,"endTime":1827.62,"body":"and said, 'Hey, friend of mine"},{"speaker":"Aaron Moncur","startTime":1827.62,"endTime":1830.83,"body":"is looking for a job, I think"},{"speaker":"Aaron Moncur","startTime":1827.62,"endTime":1830.83,"body":"it'd be a good fit.' And turns"},{"speaker":"Aaron Moncur","startTime":1830.83,"endTime":1833.77,"body":"out, they have that internal"},{"speaker":"Aaron Moncur","startTime":1830.83,"endTime":1833.77,"body":"referral system as well. So"},{"speaker":"Aaron Moncur","startTime":1833.77,"endTime":1837.49,"body":"they're doing the referral. And"},{"speaker":"Aaron Moncur","startTime":1833.77,"endTime":1837.49,"body":"now you know, his name kind of"},{"speaker":"Aaron Moncur","startTime":1837.49,"endTime":1841.57,"body":"floats to the top of the pile."},{"speaker":"Aaron Moncur","startTime":1837.49,"endTime":1841.57,"body":"So that's that's a huge one. I"},{"speaker":"Aaron Moncur","startTime":1841.57,"endTime":1844.3899999999999,"body":"also wonder, Tommy, if you're"},{"speaker":"Aaron Moncur","startTime":1841.57,"endTime":1844.3899999999999,"body":"going to end up as like a sales"},{"speaker":"Aaron Moncur","startTime":1844.3899999999999,"endTime":1848.2,"body":"engineer at some point, because"},{"speaker":"Aaron Moncur","startTime":1844.3899999999999,"endTime":1848.2,"body":"you're so good at networking and"},{"speaker":"Aaron Moncur","startTime":1848.2,"endTime":1852.01,"body":"following up with these people."},{"speaker":"Aaron Moncur","startTime":1848.2,"endTime":1852.01,"body":"Even if you don't end up as a"},{"speaker":"Aaron Moncur","startTime":1852.01,"endTime":1855.73,"body":"sales engineer, have you found"},{"speaker":"Aaron Moncur","startTime":1852.01,"endTime":1855.73,"body":"that some of these skills around"},{"speaker":"Aaron Moncur","startTime":1855.76,"endTime":1860.08,"body":"marketing and branding, personal"},{"speaker":"Aaron Moncur","startTime":1855.76,"endTime":1860.08,"body":"branding, have you found that"},{"speaker":"Aaron Moncur","startTime":1860.11,"endTime":1862.8999999999999,"body":"any of those skills have"},{"speaker":"Aaron Moncur","startTime":1860.11,"endTime":1862.8999999999999,"body":"transferred maybe in ways that"},{"speaker":"Aaron Moncur","startTime":1862.8999999999999,"endTime":1866.23,"body":"you didn't expect into your role"},{"speaker":"Aaron Moncur","startTime":1862.8999999999999,"endTime":1866.23,"body":"as an engineer?"},{"speaker":"Tommy Kronmark","startTime":1867.1599999999999,"endTime":1871.51,"body":"Absolutely. So"},{"speaker":"Tommy Kronmark","startTime":1867.1599999999999,"endTime":1871.51,"body":"my my role, I communicate a lot"},{"speaker":"Tommy Kronmark","startTime":1871.51,"endTime":1874.72,"body":"with the other departments, and"},{"speaker":"Tommy Kronmark","startTime":1871.51,"endTime":1874.72,"body":"I communicate a lot with"},{"speaker":"Tommy Kronmark","startTime":1874.72,"endTime":1879.34,"body":"stakeholders at different levels"},{"speaker":"Tommy Kronmark","startTime":1874.72,"endTime":1879.34,"body":"of the company. So one thing"},{"speaker":"Tommy Kronmark","startTime":1879.34,"endTime":1883.48,"body":"that I've noticed that I've been"},{"speaker":"Tommy Kronmark","startTime":1879.34,"endTime":1883.48,"body":"really good at and I do credit"},{"speaker":"Tommy Kronmark","startTime":1883.48,"endTime":1888.31,"body":"it to this I exploration of"},{"speaker":"Tommy Kronmark","startTime":1883.48,"endTime":1888.31,"body":"business and marketing and, and"},{"speaker":"Tommy Kronmark","startTime":1888.31,"endTime":1894.22,"body":"understanding the customer. I"},{"speaker":"Tommy Kronmark","startTime":1888.31,"endTime":1894.22,"body":"really understand what's"},{"speaker":"Tommy Kronmark","startTime":1894.22,"endTime":1897.1,"body":"valuable to the different"},{"speaker":"Tommy Kronmark","startTime":1894.22,"endTime":1897.1,"body":"stakeholders, whether they're in"},{"speaker":"Tommy Kronmark","startTime":1897.1,"endTime":1899.29,"body":"different departments or"},{"speaker":"Tommy Kronmark","startTime":1897.1,"endTime":1899.29,"body":"different levels of the company,"},{"speaker":"Tommy Kronmark","startTime":1899.6499999999999,"endTime":1904.96,"body":"and being able to communicate"},{"speaker":"Tommy Kronmark","startTime":1899.6499999999999,"endTime":1904.96,"body":"what's valuable to them to them,"},{"speaker":"Tommy Kronmark","startTime":1904.99,"endTime":1909.22,"body":"right, and not not giving them"},{"speaker":"Tommy Kronmark","startTime":1904.99,"endTime":1909.22,"body":"the extra, you know, details or,"},{"speaker":"Tommy Kronmark","startTime":1909.58,"endTime":1912.8799999999999,"body":"or whatever, just what they care"},{"speaker":"Tommy Kronmark","startTime":1909.58,"endTime":1912.8799999999999,"body":"about. And that's been really"},{"speaker":"Tommy Kronmark","startTime":1912.8799999999999,"endTime":1917.44,"body":"effective. Just in general, like"},{"speaker":"Tommy Kronmark","startTime":1912.8799999999999,"endTime":1917.44,"body":"across the board"},{"speaker":"Aaron Moncur","startTime":1918.87,"endTime":1921.3899999999999,"body":"I have a another"},{"speaker":"Aaron Moncur","startTime":1918.87,"endTime":1921.3899999999999,"body":"pro tip that I thought about I"},{"speaker":"Aaron Moncur","startTime":1921.3899999999999,"endTime":1926.9099999999999,"body":"want to share, I use a CRM for"},{"speaker":"Aaron Moncur","startTime":1921.3899999999999,"endTime":1926.9099999999999,"body":"the sales activities that I do,"},{"speaker":"Aaron Moncur","startTime":1927.21,"endTime":1932.01,"body":"probably a third of my time is"},{"speaker":"Aaron Moncur","startTime":1927.21,"endTime":1932.01,"body":"spent maybe even more than that"},{"speaker":"Aaron Moncur","startTime":1932.04,"endTime":1936.84,"body":"is spent just doing sales. And I"},{"speaker":"Aaron Moncur","startTime":1932.04,"endTime":1936.84,"body":"have no formal training in"},{"speaker":"Aaron Moncur","startTime":1936.84,"endTime":1940.29,"body":"sales, I had to figure that out"},{"speaker":"Aaron Moncur","startTime":1936.84,"endTime":1940.29,"body":"on my own. using trial and"},{"speaker":"Aaron Moncur","startTime":1940.29,"endTime":1942.8999999999999,"body":"error, write, try something, see"},{"speaker":"Aaron Moncur","startTime":1940.29,"endTime":1942.8999999999999,"body":"if it works, try something else."},{"speaker":"Aaron Moncur","startTime":1943.35,"endTime":1946.53,"body":"And I've gotten, I don't think"},{"speaker":"Aaron Moncur","startTime":1943.35,"endTime":1946.53,"body":"I'm ever going to be a superstar"},{"speaker":"Aaron Moncur","startTime":1946.53,"endTime":1953.1299999999999,"body":"salesperson, but I'm"},{"speaker":"Aaron Moncur","startTime":1946.53,"endTime":1953.1299999999999,"body":"sufficiently proficient at it at"},{"speaker":"Aaron Moncur","startTime":1953.1299999999999,"endTime":1959.31,"body":"this point. And I use the CRM,"},{"speaker":"Aaron Moncur","startTime":1953.1299999999999,"endTime":1959.31,"body":"and it is such a valuable tool"},{"speaker":"Aaron Moncur","startTime":1959.31,"endTime":1962.82,"body":"for me doing sales activities."},{"speaker":"Aaron Moncur","startTime":1959.31,"endTime":1962.82,"body":"And I think that finding a job"},{"speaker":"Aaron Moncur","startTime":1962.82,"endTime":1967.9199999999998,"body":"is a lot like looking for sales"},{"speaker":"Aaron Moncur","startTime":1962.82,"endTime":1967.9199999999998,"body":"opportunities. And if you can"},{"speaker":"Aaron Moncur","startTime":1967.9199999999998,"endTime":1973.35,"body":"get free CRMs out there, they're"},{"speaker":"Aaron Moncur","startTime":1967.9199999999998,"endTime":1973.35,"body":"there, like HubSpot and Zoho"},{"speaker":"Aaron Moncur","startTime":1973.35,"endTime":1978.1799999999998,"body":"they have free versions of their"},{"speaker":"Aaron Moncur","startTime":1973.35,"endTime":1978.1799999999998,"body":"CRM. CRM stands for customer"},{"speaker":"Aaron Moncur","startTime":1978.1799999999998,"endTime":1983.46,"body":"relationship management, I"},{"speaker":"Aaron Moncur","startTime":1978.1799999999998,"endTime":1983.46,"body":"think, anyway, it's a platform"},{"speaker":"Aaron Moncur","startTime":1983.46,"endTime":1986.76,"body":"that you can enter in contact"},{"speaker":"Aaron Moncur","startTime":1983.46,"endTime":1986.76,"body":"information, and you can create"},{"speaker":"Aaron Moncur","startTime":1987.33,"endTime":1990.57,"body":"reminders and tasks for yourself"},{"speaker":"Aaron Moncur","startTime":1987.33,"endTime":1990.57,"body":"to like, follow up with these"},{"speaker":"Aaron Moncur","startTime":1990.57,"endTime":1994.8,"body":"people. And I have had so many"},{"speaker":"Aaron Moncur","startTime":1990.57,"endTime":1994.8,"body":"people tell me, I can't believe"},{"speaker":"Aaron Moncur","startTime":1994.8,"endTime":1998.49,"body":"how good you are at following"},{"speaker":"Aaron Moncur","startTime":1994.8,"endTime":1998.49,"body":"up, no one follows up as well as"},{"speaker":"Aaron Moncur","startTime":1998.49,"endTime":2002.75,"body":"you do. And it's so easy. It's"},{"speaker":"Aaron Moncur","startTime":1998.49,"endTime":2002.75,"body":"just I follow the tasks in the"},{"speaker":"Aaron Moncur","startTime":2002.75,"endTime":2005.8999999999999,"body":"CRM, you know, I create a task"},{"speaker":"Aaron Moncur","startTime":2002.75,"endTime":2005.8999999999999,"body":"and it pops up and reminds me"},{"speaker":"Aaron Moncur","startTime":2005.8999999999999,"endTime":2009.1399999999999,"body":"and I, I call a person and, and"},{"speaker":"Aaron Moncur","startTime":2005.8999999999999,"endTime":2009.1399999999999,"body":"it's that easy. I was on the"},{"speaker":"Aaron Moncur","startTime":2009.1399999999999,"endTime":2012.95,"body":"phone with a CEO the other day,"},{"speaker":"Aaron Moncur","startTime":2009.1399999999999,"endTime":2012.95,"body":"and this guy, you know, he's a"},{"speaker":"Aaron Moncur","startTime":2012.95,"endTime":2016.37,"body":"CEO, he said at the top of the"},{"speaker":"Aaron Moncur","startTime":2012.95,"endTime":2016.37,"body":"company, and his background was"},{"speaker":"Aaron Moncur","startTime":2016.37,"endTime":2023.6299999999999,"body":"in sales. And I sent him I"},{"speaker":"Aaron Moncur","startTime":2016.37,"endTime":2023.6299999999999,"body":"think, nine meeting requests."},{"speaker":"Aaron Moncur","startTime":2024.02,"endTime":2027.47,"body":"And what here's, here's one of"},{"speaker":"Aaron Moncur","startTime":2024.02,"endTime":2027.47,"body":"my pro tips. I'll share this"},{"speaker":"Aaron Moncur","startTime":2027.47,"endTime":2031.58,"body":"with everyone what I want to get"},{"speaker":"Aaron Moncur","startTime":2027.47,"endTime":2031.58,"body":"a meeting with someone, I don't"},{"speaker":"Aaron Moncur","startTime":2031.61,"endTime":2034.6399999999999,"body":"email them and say, 'Hey, I'd"},{"speaker":"Aaron Moncur","startTime":2031.61,"endTime":2034.6399999999999,"body":"like to meet with you. How about"},{"speaker":"Aaron Moncur","startTime":2034.6399999999999,"endTime":2038.1799999999998,"body":"this time or this time or that"},{"speaker":"Aaron Moncur","startTime":2034.6399999999999,"endTime":2038.1799999999998,"body":"time?' I don't even say I'd like"},{"speaker":"Aaron Moncur","startTime":2038.1799999999998,"endTime":2041.45,"body":"to meet with you. Here's my"},{"speaker":"Aaron Moncur","startTime":2038.1799999999998,"endTime":2041.45,"body":"here's my calendar link, click"},{"speaker":"Aaron Moncur","startTime":2041.45,"endTime":2045.23,"body":"on it and go find a time that"},{"speaker":"Aaron Moncur","startTime":2041.45,"endTime":2045.23,"body":"works. I send them an actual"},{"speaker":"Aaron Moncur","startTime":2045.26,"endTime":2049.1,"body":"outlook meeting invite with a"},{"speaker":"Aaron Moncur","startTime":2045.26,"endTime":2049.1,"body":"specific date and specific time."},{"speaker":"Aaron Moncur","startTime":2049.25,"endTime":2052.07,"body":"It's a little bit aggressive,"},{"speaker":"Aaron Moncur","startTime":2049.25,"endTime":2052.07,"body":"and presumptuous. But I've had"},{"speaker":"Aaron Moncur","startTime":2052.07,"endTime":2055.16,"body":"really great success doing that"},{"speaker":"Aaron Moncur","startTime":2052.07,"endTime":2055.16,"body":"people accept that way more"},{"speaker":"Aaron Moncur","startTime":2055.16,"endTime":2060.05,"body":"often than you would think. So"},{"speaker":"Aaron Moncur","startTime":2055.16,"endTime":2060.05,"body":"anyway, I sent the CEO, nine"},{"speaker":"Aaron Moncur","startTime":2060.08,"endTime":2066.65,"body":"outlook meeting requests or"},{"speaker":"Aaron Moncur","startTime":2060.08,"endTime":2066.65,"body":"Outlook calendar invites. And he"},{"speaker":"Aaron Moncur","startTime":2066.65,"endTime":2069.56,"body":"declined to all of them, or no,"},{"speaker":"Aaron Moncur","startTime":2066.65,"endTime":2069.56,"body":"no, he didn't respond to any of"},{"speaker":"Aaron Moncur","startTime":2069.56,"endTime":2073.61,"body":"them. But I was persistent. And"},{"speaker":"Aaron Moncur","startTime":2069.56,"endTime":2073.61,"body":"that's the other thing that's so"},{"speaker":"Aaron Moncur","startTime":2073.64,"endTime":2078.89,"body":"so important with marketing or"},{"speaker":"Aaron Moncur","startTime":2073.64,"endTime":2078.89,"body":"sales is persistence. And so on."},{"speaker":"Aaron Moncur","startTime":2079.04,"endTime":2084.14,"body":"Attempt number 10. He actually"},{"speaker":"Aaron Moncur","startTime":2079.04,"endTime":2084.14,"body":"called me and he said, 'I"},{"speaker":"Aaron Moncur","startTime":2084.14,"endTime":2086.66,"body":"thought I was a good"},{"speaker":"Aaron Moncur","startTime":2084.14,"endTime":2086.66,"body":"salesperson, you're 100 times"},{"speaker":"Aaron Moncur","startTime":2086.66,"endTime":2089.78,"body":"better than I was.' So he had"},{"speaker":"Aaron Moncur","startTime":2086.66,"endTime":2089.78,"body":"been getting all of these. And"},{"speaker":"Aaron Moncur","startTime":2089.78,"endTime":2093.23,"body":"he absolutely knew who I was."},{"speaker":"Aaron Moncur","startTime":2089.78,"endTime":2093.23,"body":"And he finally called me and"},{"speaker":"Aaron Moncur","startTime":2093.23,"endTime":2096.5,"body":"said, All right, yeah, let's"},{"speaker":"Aaron Moncur","startTime":2093.23,"endTime":2096.5,"body":"talk. And I actually just spoke"},{"speaker":"Aaron Moncur","startTime":2096.5,"endTime":2099.0499999999997,"body":"with him earlier this morning."},{"speaker":"Aaron Moncur","startTime":2096.5,"endTime":2099.0499999999997,"body":"And he's like, 'Yeah, I'm still"},{"speaker":"Aaron Moncur","startTime":2099.0499999999997,"endTime":2102.5,"body":"interested. Let's, let's talk.'"},{"speaker":"Aaron Moncur","startTime":2099.0499999999997,"endTime":2102.5,"body":"So anyway, that's my pro tip."},{"speaker":"Aaron Moncur","startTime":2102.5899999999997,"endTime":2108.77,"body":"Use a CRM, automate your your"},{"speaker":"Aaron Moncur","startTime":2102.5899999999997,"endTime":2108.77,"body":"follow ups with people and be"},{"speaker":"Aaron Moncur","startTime":2108.77,"endTime":2111.9199999999996,"body":"really, really persistent. You"},{"speaker":"Aaron Moncur","startTime":2108.77,"endTime":2111.9199999999996,"body":"might think that no one is"},{"speaker":"Aaron Moncur","startTime":2111.9199999999996,"endTime":2114.83,"body":"listening to you that they're"},{"speaker":"Aaron Moncur","startTime":2111.9199999999996,"endTime":2114.83,"body":"never going to respond that"},{"speaker":"Aaron Moncur","startTime":2114.83,"endTime":2118.52,"body":"they're just just disregarding"},{"speaker":"Aaron Moncur","startTime":2114.83,"endTime":2118.52,"body":"you altogether. But if you're"},{"speaker":"Aaron Moncur","startTime":2118.52,"endTime":2121.1299999999997,"body":"persistent, people will remember"},{"speaker":"Aaron Moncur","startTime":2118.52,"endTime":2121.1299999999997,"body":"you. Absolutely."},{"speaker":"Tommy Kronmark","startTime":2122.21,"endTime":2125.4199999999996,"body":"Yeah, that's a"},{"speaker":"Tommy Kronmark","startTime":2122.21,"endTime":2125.4199999999996,"body":"great story. I'll be sure to"},{"speaker":"Tommy Kronmark","startTime":2125.45,"endTime":2129.5,"body":"check out the CRM that might"},{"speaker":"Tommy Kronmark","startTime":2125.45,"endTime":2129.5,"body":"even make it into my job, job"},{"speaker":"Tommy Kronmark","startTime":2129.5,"endTime":2130.73,"body":"search guides, we'll see."},{"speaker":"Aaron Moncur","startTime":2131.18,"endTime":2133.79,"body":"There you go."},{"speaker":"Aaron Moncur","startTime":2131.18,"endTime":2133.79,"body":"Yeah. All right. Tell me a"},{"speaker":"Aaron Moncur","startTime":2133.79,"endTime":2137.15,"body":"little bit about biodiesel."},{"speaker":"Aaron Moncur","startTime":2133.79,"endTime":2137.15,"body":"Apparently you have been brewing"},{"speaker":"Aaron Moncur","startTime":2137.15,"endTime":2140.7799999999997,"body":"it since you were 16 years old."},{"speaker":"Aaron Moncur","startTime":2137.15,"endTime":2140.7799999999997,"body":"I don't even really understand"},{"speaker":"Aaron Moncur","startTime":2140.7799999999997,"endTime":2143.99,"body":"what biodiesel is. So maybe a"},{"speaker":"Aaron Moncur","startTime":2140.7799999999997,"endTime":2143.99,"body":"quick primer on what the heck is"},{"speaker":"Aaron Moncur","startTime":2143.99,"endTime":2148.73,"body":"biodiesel. How is it brewed? Can"},{"speaker":"Aaron Moncur","startTime":2143.99,"endTime":2148.73,"body":"you use it in just any old"},{"speaker":"Aaron Moncur","startTime":2148.73,"endTime":2149.57,"body":"diesel engine?"},{"speaker":"Tommy Kronmark","startTime":2149.9,"endTime":2153.47,"body":"Yeah, so"},{"speaker":"Tommy Kronmark","startTime":2149.9,"endTime":2153.47,"body":"biodiesel is super cool. It's a"},{"speaker":"Tommy Kronmark","startTime":2153.5,"endTime":2157.1,"body":"passion I developed early on,"},{"speaker":"Tommy Kronmark","startTime":2153.5,"endTime":2157.1,"body":"actually at a high school"},{"speaker":"Tommy Kronmark","startTime":2157.1,"endTime":2163.16,"body":"teacher who had this morning"},{"speaker":"Tommy Kronmark","startTime":2157.1,"endTime":2163.16,"body":"club group that met before"},{"speaker":"Tommy Kronmark","startTime":2163.16,"endTime":2169.19,"body":"class. And they would take waste"},{"speaker":"Tommy Kronmark","startTime":2163.16,"endTime":2169.19,"body":"vegetable oil from the local"},{"speaker":"Tommy Kronmark","startTime":2169.19,"endTime":2173.15,"body":"roadside grill down the street."},{"speaker":"Tommy Kronmark","startTime":2169.19,"endTime":2173.15,"body":"And we would turn it into"},{"speaker":"Tommy Kronmark","startTime":2173.54,"endTime":2176.96,"body":"biodiesel and sell it to"},{"speaker":"Tommy Kronmark","startTime":2173.54,"endTime":2176.96,"body":"vineyards and winery managers."},{"speaker":"Tommy Kronmark","startTime":2177.65,"endTime":2182.39,"body":"And didn't really know a whole"},{"speaker":"Tommy Kronmark","startTime":2177.65,"endTime":2182.39,"body":"lot about the process back then,"},{"speaker":"Tommy Kronmark","startTime":2182.42,"endTime":2186.98,"body":"but really saw the value and"},{"speaker":"Tommy Kronmark","startTime":2182.42,"endTime":2186.98,"body":"thought it was Super cool. So I"},{"speaker":"Tommy Kronmark","startTime":2186.98,"endTime":2189.95,"body":"ended up learning a lot more"},{"speaker":"Tommy Kronmark","startTime":2186.98,"endTime":2189.95,"body":"about it in college and, and"},{"speaker":"Tommy Kronmark","startTime":2189.95,"endTime":2197.69,"body":"basically waste vegetable oil is"},{"speaker":"Tommy Kronmark","startTime":2189.95,"endTime":2197.69,"body":"a actually can be run as"},{"speaker":"Tommy Kronmark","startTime":2197.69,"endTime":2199.97,"body":"vegetable oil and diesel"},{"speaker":"Tommy Kronmark","startTime":2197.69,"endTime":2199.97,"body":"engines."},{"speaker":"Aaron Moncur","startTime":2200.12,"endTime":2200.9,"body":"Wow"},{"speaker":"Tommy Kronmark","startTime":2201.14,"endTime":2204.23,"body":"More robust and"},{"speaker":"Tommy Kronmark","startTime":2201.14,"endTime":2204.23,"body":"older diesel engines will will"},{"speaker":"Tommy Kronmark","startTime":2204.89,"endTime":2209.69,"body":"gladly take it but a an oil"},{"speaker":"Tommy Kronmark","startTime":2204.89,"endTime":2209.69,"body":"molecule at its core is"},{"speaker":"Tommy Kronmark","startTime":2210.11,"endTime":2217.2799999999997,"body":"hydrocarbon chains, right? So A,"},{"speaker":"Tommy Kronmark","startTime":2210.11,"endTime":2217.2799999999997,"body":"they're all the classic"},{"speaker":"Tommy Kronmark","startTime":2217.4,"endTime":2221.87,"body":"vegetable oil molecule is three"},{"speaker":"Tommy Kronmark","startTime":2217.4,"endTime":2221.87,"body":"hydrocarbon chains connected to"},{"speaker":"Tommy Kronmark","startTime":2221.87,"endTime":2226.25,"body":"a soapy head. And so turning"},{"speaker":"Tommy Kronmark","startTime":2221.87,"endTime":2226.25,"body":"vegetable oil into biodiesel"},{"speaker":"Tommy Kronmark","startTime":2226.25,"endTime":2230.0,"body":"essentially just cuts off that."},{"speaker":"Tommy Kronmark","startTime":2226.25,"endTime":2230.0,"body":"So he had and you're left with"},{"speaker":"Tommy Kronmark","startTime":2230.0,"endTime":2234.02,"body":"just the hydrocarbon chains,"},{"speaker":"Tommy Kronmark","startTime":2230.0,"endTime":2234.02,"body":"which is exactly what diesel is"},{"speaker":"Tommy Kronmark","startTime":2234.02,"endTime":2239.54,"body":"right? The only difference is"},{"speaker":"Tommy Kronmark","startTime":2234.02,"endTime":2239.54,"body":"the biodiesel typically is"},{"speaker":"Tommy Kronmark","startTime":2239.54,"endTime":2244.1,"body":"unsaturated, which means you'll"},{"speaker":"Tommy Kronmark","startTime":2239.54,"endTime":2244.1,"body":"have some cakes, and that can"},{"speaker":"Tommy Kronmark","startTime":2244.1,"endTime":2249.32,"body":"make the fluid a little bit more"},{"speaker":"Tommy Kronmark","startTime":2244.1,"endTime":2249.32,"body":"viscous. So biodiesel can"},{"speaker":"Tommy Kronmark","startTime":2249.32,"endTime":2255.32,"body":"actually be run in pretty much"},{"speaker":"Tommy Kronmark","startTime":2249.32,"endTime":2255.32,"body":"any diesel engine. Prior to I"},{"speaker":"Tommy Kronmark","startTime":2255.32,"endTime":2260.18,"body":"want to say the early 2000s."},{"speaker":"Tommy Kronmark","startTime":2255.32,"endTime":2260.18,"body":"After that the automakers"},{"speaker":"Tommy Kronmark","startTime":2260.18,"endTime":2265.52,"body":"started really narrowing in on"},{"speaker":"Tommy Kronmark","startTime":2260.18,"endTime":2265.52,"body":"on engineering their engines"},{"speaker":"Tommy Kronmark","startTime":2265.52,"endTime":2271.97,"body":"specifically for your standard"},{"speaker":"Tommy Kronmark","startTime":2265.52,"endTime":2271.97,"body":"diesel. So if you want to a a"},{"speaker":"Tommy Kronmark","startTime":2271.97,"endTime":2274.64,"body":"new diesel engine to run on"},{"speaker":"Tommy Kronmark","startTime":2271.97,"endTime":2274.64,"body":"biodiesel, you might have to"},{"speaker":"Tommy Kronmark","startTime":2274.64,"endTime":2279.38,"body":"switch out some fuel lines or"},{"speaker":"Tommy Kronmark","startTime":2274.64,"endTime":2279.38,"body":"your fuel injectors, things that"},{"speaker":"Tommy Kronmark","startTime":2279.38,"endTime":2284.36,"body":"can handle basically a more"},{"speaker":"Tommy Kronmark","startTime":2279.38,"endTime":2284.36,"body":"viscous fluid and got to tweak"},{"speaker":"Tommy Kronmark","startTime":2284.36,"endTime":2286.4,"body":"the fuel air ratio a little bit"},{"speaker":"Tommy Kronmark","startTime":2284.36,"endTime":2286.4,"body":"as well."},{"speaker":"Aaron Moncur","startTime":2286.97,"endTime":2289.7,"body":"What do you think"},{"speaker":"Aaron Moncur","startTime":2286.97,"endTime":2289.7,"body":"that happened? What were they in"},{"speaker":"Aaron Moncur","startTime":2289.7,"endTime":2294.41,"body":"cahoots with, you know,"},{"speaker":"Aaron Moncur","startTime":2289.7,"endTime":2294.41,"body":"petroleum refineries or trying"},{"speaker":"Aaron Moncur","startTime":2294.41,"endTime":2296.9,"body":"to exclude were there too many"},{"speaker":"Aaron Moncur","startTime":2294.41,"endTime":2296.9,"body":"people that were trying to use"},{"speaker":"Aaron Moncur","startTime":2296.9,"endTime":2300.7999999999997,"body":"biodiesel and someone was"},{"speaker":"Aaron Moncur","startTime":2296.9,"endTime":2300.7999999999997,"body":"getting cut out of the process?"},{"speaker":"Aaron Moncur","startTime":2300.7999999999997,"endTime":2304.43,"body":"Or? Or was it just this is a"},{"speaker":"Aaron Moncur","startTime":2300.7999999999997,"endTime":2304.43,"body":"much more efficient method of"},{"speaker":"Aaron Moncur","startTime":2304.67,"endTime":2305.75,"body":"building a diesel engine?"},{"speaker":"Tommy Kronmark","startTime":2306.35,"endTime":2308.2999999999997,"body":"I think it's the"},{"speaker":"Tommy Kronmark","startTime":2306.35,"endTime":2308.2999999999997,"body":"latter. I think they were able"},{"speaker":"Tommy Kronmark","startTime":2308.2999999999997,"endTime":2312.02,"body":"to extract better emissions and"},{"speaker":"Tommy Kronmark","startTime":2308.2999999999997,"endTime":2312.02,"body":"gas mileage out of the engines"},{"speaker":"Tommy Kronmark","startTime":2312.02,"endTime":2314.96,"body":"if they were more efficiently"},{"speaker":"Tommy Kronmark","startTime":2312.02,"endTime":2314.96,"body":"burning and using the fuel."},{"speaker":"Aaron Moncur","startTime":2315.35,"endTime":2317.75,"body":"That makes sense."},{"speaker":"Aaron Moncur","startTime":2315.35,"endTime":2317.75,"body":"Okay. Then tell me about the"},{"speaker":"Aaron Moncur","startTime":2317.75,"endTime":2322.67,"body":"process for for making diesel."},{"speaker":"Aaron Moncur","startTime":2317.75,"endTime":2322.67,"body":"How does that work? Biodiesel?"},{"speaker":"Tommy Kronmark","startTime":2322.66,"endTime":2325.868,"body":"Yeah, yeah. So"},{"speaker":"Tommy Kronmark","startTime":2322.66,"endTime":2325.868,"body":"it's a fairly simple process,"},{"speaker":"Tommy Kronmark","startTime":2325.941,"endTime":2330.462,"body":"actually, which is probably why"},{"speaker":"Tommy Kronmark","startTime":2325.941,"endTime":2330.462,"body":"we were able to do it at 16 in"},{"speaker":"Tommy Kronmark","startTime":2330.535,"endTime":2335.2019999999998,"body":"high school. But basically, you"},{"speaker":"Tommy Kronmark","startTime":2330.535,"endTime":2335.2019999999998,"body":"take your vegetable oil, and you"},{"speaker":"Tommy Kronmark","startTime":2335.275,"endTime":2339.432,"body":"want to heat it up. You're going"},{"speaker":"Tommy Kronmark","startTime":2335.275,"endTime":2339.432,"body":"to add methanol as your,"},{"speaker":"Tommy Kronmark","startTime":2339.505,"endTime":2343.662,"body":"essentially your chemical"},{"speaker":"Tommy Kronmark","startTime":2339.505,"endTime":2343.662,"body":"scissors, the cut off that soap"},{"speaker":"Tommy Kronmark","startTime":2343.735,"endTime":2347.8179999999998,"body":"you had from the hydrocarbon"},{"speaker":"Tommy Kronmark","startTime":2343.735,"endTime":2347.8179999999998,"body":"chains. And you're actually"},{"speaker":"Tommy Kronmark","startTime":2347.891,"endTime":2352.631,"body":"going to add sodium hydroxide as"},{"speaker":"Tommy Kronmark","startTime":2347.891,"endTime":2352.631,"body":"well, that acts as a catalyst to"},{"speaker":"Tommy Kronmark","startTime":2352.7039999999997,"endTime":2356.9339999999997,"body":"speed up the reaction. So when"},{"speaker":"Tommy Kronmark","startTime":2352.7039999999997,"endTime":2356.9339999999997,"body":"you add all of that, you're"},{"speaker":"Tommy Kronmark","startTime":2357.007,"endTime":2361.1639999999998,"body":"going to just mix it either"},{"speaker":"Tommy Kronmark","startTime":2357.007,"endTime":2361.1639999999998,"body":"circularly or however you mix"},{"speaker":"Tommy Kronmark","startTime":2361.236,"endTime":2365.174,"body":"the solution. At that point,"},{"speaker":"Tommy Kronmark","startTime":2361.236,"endTime":2365.174,"body":"you're going to have your"},{"speaker":"Tommy Kronmark","startTime":2365.247,"endTime":2369.769,"body":"biodiesel ready to go. But it's"},{"speaker":"Tommy Kronmark","startTime":2365.247,"endTime":2369.769,"body":"also going to be mixed in with"},{"speaker":"Tommy Kronmark","startTime":2369.842,"endTime":2373.998,"body":"sodium hydroxide and methanol"},{"speaker":"Tommy Kronmark","startTime":2369.842,"endTime":2373.998,"body":"and glycerol. So how do you"},{"speaker":"Tommy Kronmark","startTime":2374.071,"endTime":2378.374,"body":"separate that? Well, diesel,"},{"speaker":"Tommy Kronmark","startTime":2374.071,"endTime":2378.374,"body":"which was like, basically, oil"},{"speaker":"Tommy Kronmark","startTime":2378.447,"endTime":2382.676,"body":"doesn't mix with water, but"},{"speaker":"Tommy Kronmark","startTime":2378.447,"endTime":2382.676,"body":"methanol, glycerol, and sodium"},{"speaker":"Tommy Kronmark","startTime":2382.749,"endTime":2387.27,"body":"hydroxide, all mixed with water."},{"speaker":"Tommy Kronmark","startTime":2382.749,"endTime":2387.27,"body":"So you can actually run water"},{"speaker":"Tommy Kronmark","startTime":2387.343,"endTime":2391.719,"body":"through the mix and the water"},{"speaker":"Tommy Kronmark","startTime":2387.343,"endTime":2391.719,"body":"will pull out all of the other"},{"speaker":"Tommy Kronmark","startTime":2391.792,"endTime":2396.24,"body":"byproducts. Oh, wow. And the"},{"speaker":"Tommy Kronmark","startTime":2391.792,"endTime":2396.24,"body":"diesel will float up to the top."},{"speaker":"Tommy Kronmark","startTime":2396.313,"endTime":2401.053,"body":"That is very cool. Yeah. So it's"},{"speaker":"Tommy Kronmark","startTime":2396.313,"endTime":2401.053,"body":"a pretty simple process. But you"},{"speaker":"Tommy Kronmark","startTime":2401.1259999999997,"endTime":2405.647,"body":"do need a good understanding of"},{"speaker":"Tommy Kronmark","startTime":2401.1259999999997,"endTime":2405.647,"body":"some of the chemical reactions"},{"speaker":"Tommy Kronmark","startTime":2405.72,"endTime":2409.44,"body":"and flow control volume control,"},{"speaker":"Tommy Kronmark","startTime":2405.72,"endTime":2409.44,"body":"all of that stuff."},{"speaker":"Aaron Moncur","startTime":2410.56,"endTime":2414.97,"body":"Neat. Well, how"},{"speaker":"Aaron Moncur","startTime":2410.56,"endTime":2414.97,"body":"cool. All right, from Legos to biodiesel."},{"speaker":"Tommy Kronmark","startTime":2414.97,"endTime":2415.27,"body":"Yeah."},{"speaker":"Aaron Moncur","startTime":2415.27,"endTime":2418.037,"body":"Tommy, thank you"},{"speaker":"Aaron Moncur","startTime":2415.27,"endTime":2418.037,"body":"so much for hanging out today."},{"speaker":"Aaron Moncur","startTime":2418.096,"endTime":2420.04,"body":"How can people get a hold of you?"},{"speaker":"Tommy Kronmark","startTime":2420.13,"endTime":2423.32,"body":"Absolutely on"},{"speaker":"Tommy Kronmark","startTime":2420.13,"endTime":2423.32,"body":"LinkedIn, I'm on LinkedIn pretty"},{"speaker":"Tommy Kronmark","startTime":2423.389,"endTime":2427.064,"body":"much every single day. So"},{"speaker":"Tommy Kronmark","startTime":2423.389,"endTime":2427.064,"body":"follow, connect, shoot me a"},{"speaker":"Tommy Kronmark","startTime":2427.134,"endTime":2431.433,"body":"message and I'll be sure to get"},{"speaker":"Tommy Kronmark","startTime":2427.134,"endTime":2431.433,"body":"back to you. Especially if you"},{"speaker":"Tommy Kronmark","startTime":2431.503,"endTime":2435.525,"body":"are an engineering student, or"},{"speaker":"Tommy Kronmark","startTime":2431.503,"endTime":2435.525,"body":"if you know any engineering"},{"speaker":"Tommy Kronmark","startTime":2435.594,"endTime":2439.27,"body":"students. I'm happy to help them"},{"speaker":"Tommy Kronmark","startTime":2435.594,"endTime":2439.27,"body":"get their first job."},{"speaker":"Aaron Moncur","startTime":2439.48,"endTime":2441.73,"body":"Fantastic. Well,"},{"speaker":"Aaron Moncur","startTime":2439.48,"endTime":2441.73,"body":"Tom, thank you again. I really"},{"speaker":"Aaron Moncur","startTime":2441.73,"endTime":2444.31,"body":"appreciate you sharing your"},{"speaker":"Aaron Moncur","startTime":2441.73,"endTime":2444.31,"body":"experience with personal"},{"speaker":"Aaron Moncur","startTime":2444.31,"endTime":2447.88,"body":"branding and marketing for"},{"speaker":"Aaron Moncur","startTime":2444.31,"endTime":2447.88,"body":"engineers. It's awesome. Thanks"},{"speaker":"Aaron Moncur","startTime":2447.88,"endTime":2448.27,"body":"again."},{"speaker":"Tommy Kronmark","startTime":2448.84,"endTime":2450.0099999999998,"body":"Yeah, thanks for"},{"speaker":"Tommy Kronmark","startTime":2448.84,"endTime":2450.0099999999998,"body":"having me."},{"speaker":"Aaron Moncur","startTime":2453.64,"endTime":2456.788,"body":"I'm Aaron Moncur,"},{"speaker":"Aaron Moncur","startTime":2453.64,"endTime":2456.788,"body":"founder of Pipeline Design, and"},{"speaker":"Aaron Moncur","startTime":2456.852,"endTime":2460.707,"body":"Engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":2456.852,"endTime":2460.707,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":2460.7709999999997,"endTime":2464.561,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":2460.7709999999997,"endTime":2464.561,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":2464.6259999999997,"endTime":2468.416,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":2464.6259999999997,"endTime":2468.416,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":2468.48,"endTime":2472.014,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":2468.48,"endTime":2472.014,"body":"product design, visit us at"},{"speaker":"Aaron Moncur","startTime":2472.078,"endTime":2474.52,"body":"teampipeline.us. Thanks for listening."}]}