{"version":"1.0.0","segments":[{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"The Being an Engineer"},{"speaker":"Presenter","startTime":0.75,"endTime":4.14,"body":"podcast is a repository for"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"industry knowledge and a tool"},{"speaker":"Presenter","startTime":4.14,"endTime":7.32,"body":"through which engineers learn"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"about and connect with relevant"},{"speaker":"Presenter","startTime":7.32,"endTime":11.34,"body":"companies, technologies, people,"},{"speaker":"Presenter","startTime":11.34,"endTime":15.24,"body":"resources and opportunities,"},{"speaker":"Presenter","startTime":11.34,"endTime":15.24,"body":"enjoy the show."},{"speaker":"Bill Atterbury","startTime":15.87,"endTime":18.36,"body":"But in the lab,"},{"speaker":"Bill Atterbury","startTime":15.87,"endTime":18.36,"body":"we're able to take his brain"},{"speaker":"Bill Atterbury","startTime":18.36,"endTime":23.25,"body":"signals and decode them into"},{"speaker":"Bill Atterbury","startTime":18.36,"endTime":23.25,"body":"enough information to allow him"},{"speaker":"Bill Atterbury","startTime":23.25,"endTime":26.46,"body":"to do things like pick up a"},{"speaker":"Bill Atterbury","startTime":23.25,"endTime":26.46,"body":"glass now, animate his arms,"},{"speaker":"Bill Atterbury","startTime":26.46,"endTime":31.47,"body":"pick up a glass, he can play"},{"speaker":"Bill Atterbury","startTime":26.46,"endTime":31.47,"body":"guitar hero with this system set"},{"speaker":"Bill Atterbury","startTime":31.47,"endTime":33.75,"body":"up and so the technology is"},{"speaker":"Bill Atterbury","startTime":31.47,"endTime":33.75,"body":"pretty amazing."},{"speaker":"Aaron Moncur","startTime":47.52,"endTime":50.76,"body":"Hello, and welcome"},{"speaker":"Aaron Moncur","startTime":47.52,"endTime":50.76,"body":"to another episode of The Being"},{"speaker":"Aaron Moncur","startTime":50.79,"endTime":54.0,"body":"an Angineer podcast. We're"},{"speaker":"Aaron Moncur","startTime":50.79,"endTime":54.0,"body":"speaking today with Bill"},{"speaker":"Aaron Moncur","startTime":54.0,"endTime":57.78,"body":"Atterbury. If that name sounds"},{"speaker":"Aaron Moncur","startTime":54.0,"endTime":57.78,"body":"familiar to you, it's because he"},{"speaker":"Aaron Moncur","startTime":57.78,"endTime":61.05,"body":"has been on the show before"},{"speaker":"Aaron Moncur","startTime":57.78,"endTime":61.05,"body":"there was so much more I wanted"},{"speaker":"Aaron Moncur","startTime":61.05,"endTime":64.02,"body":"to cover with Bill that I"},{"speaker":"Aaron Moncur","startTime":61.05,"endTime":64.02,"body":"invited him to around to and he"},{"speaker":"Aaron Moncur","startTime":64.02,"endTime":67.62,"body":"very graciously accepted. For"},{"speaker":"Aaron Moncur","startTime":64.02,"endTime":67.62,"body":"those of you who haven't heard"},{"speaker":"Aaron Moncur","startTime":67.65,"endTime":70.71,"body":"Bill's episode yet, I'll do a"},{"speaker":"Aaron Moncur","startTime":67.65,"endTime":70.71,"body":"quick intro for him. And then"},{"speaker":"Aaron Moncur","startTime":70.71,"endTime":72.51,"body":"we'll jump into some questions."},{"speaker":"Aaron Moncur","startTime":72.9,"endTime":76.32,"body":"Bill holds both bachelor's and"},{"speaker":"Aaron Moncur","startTime":72.9,"endTime":76.32,"body":"master's degrees in mechanical"},{"speaker":"Aaron Moncur","startTime":76.32,"endTime":80.04,"body":"engineering, and notably, has"},{"speaker":"Aaron Moncur","startTime":76.32,"endTime":80.04,"body":"worked at the same company, but"},{"speaker":"Aaron Moncur","startTime":80.04,"endTime":84.51,"body":"tell for 40 years, he has spent"},{"speaker":"Aaron Moncur","startTime":80.04,"endTime":84.51,"body":"his career designing and"},{"speaker":"Aaron Moncur","startTime":84.51,"endTime":87.63,"body":"developing new products largely"},{"speaker":"Aaron Moncur","startTime":84.51,"endTime":87.63,"body":"in the medical device space."},{"speaker":"Aaron Moncur","startTime":87.84,"endTime":92.55,"body":"He's a Battelle distinguished"},{"speaker":"Aaron Moncur","startTime":87.84,"endTime":92.55,"body":"inventor, and in 2013, was named"},{"speaker":"Aaron Moncur","startTime":92.58,"endTime":96.33,"body":"Patel's Inventor of the Year."},{"speaker":"Aaron Moncur","startTime":92.58,"endTime":96.33,"body":"Bill. Welcome back. And thanks"},{"speaker":"Aaron Moncur","startTime":96.33,"endTime":97.5,"body":"so much for joining me again."},{"speaker":"Bill Atterbury","startTime":98.1,"endTime":99.51,"body":"Thank you so"},{"speaker":"Bill Atterbury","startTime":98.1,"endTime":99.51,"body":"much, Aaron, and thanks for"},{"speaker":"Bill Atterbury","startTime":99.51,"endTime":101.49,"body":"having me back. It's a pleasure."},{"speaker":"Aaron Moncur","startTime":101.58,"endTime":105.06,"body":"So tell us tell us"},{"speaker":"Aaron Moncur","startTime":101.58,"endTime":105.06,"body":"a little bit about the tell. I"},{"speaker":"Aaron Moncur","startTime":105.06,"endTime":107.85,"body":"mean, you've been there for 40"},{"speaker":"Aaron Moncur","startTime":105.06,"endTime":107.85,"body":"years, it must be a pretty"},{"speaker":"Aaron Moncur","startTime":107.88,"endTime":110.13,"body":"incredible plays. What what is"},{"speaker":"Aaron Moncur","startTime":107.88,"endTime":110.13,"body":"Battelle?"},{"speaker":"Bill Atterbury","startTime":110.34,"endTime":112.53,"body":"Well, it's a"},{"speaker":"Bill Atterbury","startTime":110.34,"endTime":112.53,"body":"very interesting and unique"},{"speaker":"Bill Atterbury","startTime":112.53,"endTime":117.45,"body":"organisation. A little"},{"speaker":"Bill Atterbury","startTime":112.53,"endTime":117.45,"body":"background on it. This may cover"},{"speaker":"Bill Atterbury","startTime":117.45,"endTime":120.33,"body":"some of the earlier stuff that"},{"speaker":"Bill Atterbury","startTime":117.45,"endTime":120.33,"body":"people have may have listened"},{"speaker":"Bill Atterbury","startTime":120.33,"endTime":124.71,"body":"to. But Batal was started by a"},{"speaker":"Bill Atterbury","startTime":120.33,"endTime":124.71,"body":"fella by the name of Gordon"},{"speaker":"Bill Atterbury","startTime":124.71,"endTime":128.4,"body":"Patel. And he and his family"},{"speaker":"Bill Atterbury","startTime":124.71,"endTime":128.4,"body":"were central Ohio"},{"speaker":"Bill Atterbury","startTime":128.4,"endTime":133.41,"body":"industrialists, they were kind"},{"speaker":"Bill Atterbury","startTime":128.4,"endTime":133.41,"body":"of focused in the area of mining"},{"speaker":"Bill Atterbury","startTime":133.41,"endTime":137.64,"body":"and coal and steel, primarily in"},{"speaker":"Bill Atterbury","startTime":133.41,"endTime":137.64,"body":"central Ohio and other areas as"},{"speaker":"Bill Atterbury","startTime":137.64,"endTime":141.69,"body":"well. And they amassed a good"},{"speaker":"Bill Atterbury","startTime":137.64,"endTime":141.69,"body":"bit of money as part of that."},{"speaker":"Bill Atterbury","startTime":142.77,"endTime":147.66,"body":"And this was in the early 1900s,"},{"speaker":"Bill Atterbury","startTime":142.77,"endTime":147.66,"body":"when Gordon was around, and"},{"speaker":"Bill Atterbury","startTime":149.19,"endTime":155.19,"body":"Gordon died kind of early, but"},{"speaker":"Bill Atterbury","startTime":149.19,"endTime":155.19,"body":"left no errors. So in his will,"},{"speaker":"Bill Atterbury","startTime":155.19,"endTime":160.32,"body":"he had the vision to create an"},{"speaker":"Bill Atterbury","startTime":155.19,"endTime":160.32,"body":"organisation he saw a need for"},{"speaker":"Bill Atterbury","startTime":160.32,"endTime":164.91,"body":"companies who didn't have large"},{"speaker":"Bill Atterbury","startTime":160.32,"endTime":164.91,"body":"r\u0026d organisations and didn't"},{"speaker":"Bill Atterbury","startTime":164.91,"endTime":170.91,"body":"have extensive laboratories. And"},{"speaker":"Bill Atterbury","startTime":164.91,"endTime":170.91,"body":"had no place to go to when they"},{"speaker":"Bill Atterbury","startTime":170.91,"endTime":174.45,"body":"had problems, technical problems"},{"speaker":"Bill Atterbury","startTime":170.91,"endTime":174.45,"body":"that needed solve. And of"},{"speaker":"Bill Atterbury","startTime":174.45,"endTime":177.06,"body":"course, at the time, the focus"},{"speaker":"Bill Atterbury","startTime":174.45,"endTime":177.06,"body":"areas were in the area of"},{"speaker":"Bill Atterbury","startTime":177.06,"endTime":181.2,"body":"metallurgy and those areas and"},{"speaker":"Bill Atterbury","startTime":177.06,"endTime":181.2,"body":"so his his thinking at the time"},{"speaker":"Bill Atterbury","startTime":181.2,"endTime":185.01,"body":"was well here, here, we need to"},{"speaker":"Bill Atterbury","startTime":181.2,"endTime":185.01,"body":"set up an organisation that can"},{"speaker":"Bill Atterbury","startTime":186.27,"endTime":188.94,"body":"do this kind of technically"},{"speaker":"Bill Atterbury","startTime":186.27,"endTime":188.94,"body":"challenging work in areas that"},{"speaker":"Bill Atterbury","startTime":189.24,"endTime":194.13,"body":"companies need it, but don't"},{"speaker":"Bill Atterbury","startTime":189.24,"endTime":194.13,"body":"have it available to them, and"},{"speaker":"Bill Atterbury","startTime":194.43,"endTime":200.67,"body":"set up the organisation as as,"},{"speaker":"Bill Atterbury","startTime":194.43,"endTime":200.67,"body":"as part of his will, is trust."},{"speaker":"Bill Atterbury","startTime":200.7,"endTime":206.1,"body":"And it's an organisation so it's"},{"speaker":"Bill Atterbury","startTime":200.7,"endTime":206.1,"body":"we're nonprofit, and the will"},{"speaker":"Bill Atterbury","startTime":206.1,"endTime":211.77,"body":"says that all of our net profits"},{"speaker":"Bill Atterbury","startTime":206.1,"endTime":211.77,"body":"go to charities. So that's what"},{"speaker":"Bill Atterbury","startTime":211.77,"endTime":213.33,"body":"we do with our net profits."},{"speaker":"Aaron Moncur","startTime":213.48,"endTime":215.52,"body":"You talked a"},{"speaker":"Aaron Moncur","startTime":213.48,"endTime":215.52,"body":"little bit about Battelle being"},{"speaker":"Aaron Moncur","startTime":215.52,"endTime":219.0,"body":"this organisation that maybe not"},{"speaker":"Aaron Moncur","startTime":215.52,"endTime":219.0,"body":"all companies have the resources"},{"speaker":"Aaron Moncur","startTime":219.0,"endTime":223.35,"body":"to do a particular r\u0026d effort."},{"speaker":"Aaron Moncur","startTime":219.0,"endTime":223.35,"body":"And so that that's that's where"},{"speaker":"Aaron Moncur","startTime":223.35,"endTime":227.46,"body":"Patel comes in. So how does that"},{"speaker":"Aaron Moncur","startTime":223.35,"endTime":227.46,"body":"work between Mattel and other"},{"speaker":"Aaron Moncur","startTime":227.46,"endTime":231.87,"body":"companies? Does Mattel licence"},{"speaker":"Aaron Moncur","startTime":227.46,"endTime":231.87,"body":"certain technologies to other"},{"speaker":"Aaron Moncur","startTime":231.87,"endTime":234.39,"body":"companies that aren't, you know,"},{"speaker":"Aaron Moncur","startTime":231.87,"endTime":234.39,"body":"can't afford to develop it"},{"speaker":"Aaron Moncur","startTime":234.39,"endTime":236.85,"body":"themselves? Or is it a different"},{"speaker":"Aaron Moncur","startTime":234.39,"endTime":236.85,"body":"type of model?"},{"speaker":"Bill Atterbury","startTime":237.54,"endTime":239.79,"body":"We have a number"},{"speaker":"Bill Atterbury","startTime":237.54,"endTime":239.79,"body":"of different ways of working"},{"speaker":"Bill Atterbury","startTime":239.79,"endTime":242.97,"body":"with our clients. And our"},{"speaker":"Bill Atterbury","startTime":239.79,"endTime":242.97,"body":"clients are government and"},{"speaker":"Bill Atterbury","startTime":242.97,"endTime":249.93,"body":"industry, primarily government,"},{"speaker":"Bill Atterbury","startTime":242.97,"endTime":249.93,"body":"but industry as well. And I call"},{"speaker":"Bill Atterbury","startTime":249.93,"endTime":254.79,"body":"our bread and butter business is"},{"speaker":"Bill Atterbury","startTime":249.93,"endTime":254.79,"body":"fee for service. So client will"},{"speaker":"Bill Atterbury","startTime":254.79,"endTime":259.56,"body":"come in with an objective. The"},{"speaker":"Bill Atterbury","startTime":254.79,"endTime":259.56,"body":"classic one is okay, here's a"},{"speaker":"Bill Atterbury","startTime":259.56,"endTime":262.8,"body":"medical device that I want"},{"speaker":"Bill Atterbury","startTime":259.56,"endTime":262.8,"body":"designed. Can you guys design it"},{"speaker":"Bill Atterbury","startTime":262.8,"endTime":266.82,"body":"for us and get us into"},{"speaker":"Bill Atterbury","startTime":262.8,"endTime":266.82,"body":"production with this, and they"},{"speaker":"Bill Atterbury","startTime":266.82,"endTime":268.74,"body":"give us a set of requirements"},{"speaker":"Bill Atterbury","startTime":266.82,"endTime":268.74,"body":"and you know how it works in the"},{"speaker":"Bill Atterbury","startTime":268.74,"endTime":272.94,"body":"medical industry. You know, you"},{"speaker":"Bill Atterbury","startTime":268.74,"endTime":272.94,"body":"work towards those requirements"},{"speaker":"Bill Atterbury","startTime":272.94,"endTime":277.59,"body":"and doing the development,"},{"speaker":"Bill Atterbury","startTime":272.94,"endTime":277.59,"body":"design analysis and testing"},{"speaker":"Bill Atterbury","startTime":277.59,"endTime":282.87,"body":"along the way. And then in the"},{"speaker":"Bill Atterbury","startTime":277.59,"endTime":282.87,"body":"end, you do the verification"},{"speaker":"Bill Atterbury","startTime":282.87,"endTime":286.2,"body":"validation to get the product"},{"speaker":"Bill Atterbury","startTime":282.87,"endTime":286.2,"body":"launch as a medical device. So"},{"speaker":"Bill Atterbury","startTime":286.2,"endTime":288.75,"body":"that's our classic bread and"},{"speaker":"Bill Atterbury","startTime":286.2,"endTime":288.75,"body":"butter. We just charge our costs"},{"speaker":"Bill Atterbury","startTime":288.75,"endTime":293.82,"body":"plus fee for that and that's the"},{"speaker":"Bill Atterbury","startTime":288.75,"endTime":293.82,"body":"primary way that we make money."},{"speaker":"Bill Atterbury","startTime":294.93,"endTime":299.4,"body":"We do have opportunities to do"},{"speaker":"Bill Atterbury","startTime":294.93,"endTime":299.4,"body":"royalty and licencing work for"},{"speaker":"Bill Atterbury","startTime":299.85,"endTime":302.94,"body":"two Now it's a technology that's"},{"speaker":"Bill Atterbury","startTime":299.85,"endTime":302.94,"body":"developed in house internally."},{"speaker":"Bill Atterbury","startTime":303.33,"endTime":309.3,"body":"And I'll talk about one of those"},{"speaker":"Bill Atterbury","startTime":303.33,"endTime":309.3,"body":"in a minute. And that's a that's"},{"speaker":"Bill Atterbury","startTime":309.3,"endTime":315.03,"body":"the Xerox case study. But"},{"speaker":"Bill Atterbury","startTime":309.3,"endTime":315.03,"body":"primarily, we're fee for"},{"speaker":"Bill Atterbury","startTime":315.03,"endTime":318.12,"body":"service. And there are a number"},{"speaker":"Bill Atterbury","startTime":315.03,"endTime":318.12,"body":"of these other areas where we"},{"speaker":"Bill Atterbury","startTime":318.12,"endTime":320.34,"body":"can licence and make money that"},{"speaker":"Bill Atterbury","startTime":318.12,"endTime":320.34,"body":"way as well."},{"speaker":"Aaron Moncur","startTime":320.61,"endTime":325.32,"body":"Great, great. So"},{"speaker":"Aaron Moncur","startTime":320.61,"endTime":325.32,"body":"Bill has several. I don't know"},{"speaker":"Aaron Moncur","startTime":325.32,"endTime":328.14,"body":"if case studies is quite the"},{"speaker":"Aaron Moncur","startTime":325.32,"endTime":328.14,"body":"right word for it. But topics"},{"speaker":"Aaron Moncur","startTime":328.14,"endTime":331.23,"body":"that we're going to cover today."},{"speaker":"Aaron Moncur","startTime":328.14,"endTime":331.23,"body":"And these are all projects that"},{"speaker":"Aaron Moncur","startTime":331.23,"endTime":336.84,"body":"Patel has done. The really"},{"speaker":"Aaron Moncur","startTime":331.23,"endTime":336.84,"body":"interesting work, and I'm"},{"speaker":"Aaron Moncur","startTime":336.84,"endTime":341.13,"body":"excited to dig into them. Before"},{"speaker":"Aaron Moncur","startTime":336.84,"endTime":341.13,"body":"we do I have one more question"},{"speaker":"Aaron Moncur","startTime":341.13,"endTime":346.05,"body":"about Patel and how you work"},{"speaker":"Aaron Moncur","startTime":341.13,"endTime":346.05,"body":"there. So Patel is a not for"},{"speaker":"Aaron Moncur","startTime":346.05,"endTime":351.27,"body":"profit organisation. How? How"},{"speaker":"Aaron Moncur","startTime":346.05,"endTime":351.27,"body":"does that change the culture at"},{"speaker":"Aaron Moncur","startTime":351.27,"endTime":356.28,"body":"Patel or the way that you work"},{"speaker":"Aaron Moncur","startTime":351.27,"endTime":356.28,"body":"as an engineering team, when the"},{"speaker":"Aaron Moncur","startTime":356.28,"endTime":359.7,"body":"team isn't really motivated to"},{"speaker":"Aaron Moncur","startTime":356.28,"endTime":359.7,"body":"generate a profit? Certainly,"},{"speaker":"Aaron Moncur","startTime":359.7,"endTime":363.42,"body":"you're motivated to not lose"},{"speaker":"Aaron Moncur","startTime":359.7,"endTime":363.42,"body":"money, because you need to, you"},{"speaker":"Aaron Moncur","startTime":363.42,"endTime":366.93,"body":"know, re establish those those,"},{"speaker":"Aaron Moncur","startTime":363.42,"endTime":366.93,"body":"the piggy bank so to speak, but"},{"speaker":"Aaron Moncur","startTime":368.58,"endTime":371.67,"body":"how does that change the culture"},{"speaker":"Aaron Moncur","startTime":368.58,"endTime":371.67,"body":"not being profit driven?"},{"speaker":"Bill Atterbury","startTime":372.84,"endTime":376.65,"body":"It's"},{"speaker":"Bill Atterbury","startTime":372.84,"endTime":376.65,"body":"interesting, we do not operate"},{"speaker":"Bill Atterbury","startTime":376.65,"endTime":382.29,"body":"quite like a research like a"},{"speaker":"Bill Atterbury","startTime":376.65,"endTime":382.29,"body":"university or academia would"},{"speaker":"Bill Atterbury","startTime":382.29,"endTime":385.05,"body":"would operate research for the"},{"speaker":"Bill Atterbury","startTime":382.29,"endTime":385.05,"body":"pure purpose of research, it's"},{"speaker":"Bill Atterbury","startTime":385.05,"endTime":393.09,"body":"usually applied. And we, we"},{"speaker":"Bill Atterbury","startTime":385.05,"endTime":393.09,"body":"don't have traditional, we don't"},{"speaker":"Bill Atterbury","startTime":393.09,"endTime":397.32,"body":"have an owner obvious, clearly,"},{"speaker":"Bill Atterbury","startTime":393.09,"endTime":397.32,"body":"he's no longer with us. Gordon"},{"speaker":"Bill Atterbury","startTime":397.32,"endTime":400.8,"body":"Patel, we don't have"},{"speaker":"Bill Atterbury","startTime":397.32,"endTime":400.8,"body":"shareholders. So we don't have"},{"speaker":"Bill Atterbury","startTime":400.8,"endTime":406.14,"body":"to have quarterly, you know,"},{"speaker":"Bill Atterbury","startTime":400.8,"endTime":406.14,"body":"every quarter, post our profits,"},{"speaker":"Bill Atterbury","startTime":406.74,"endTime":411.27,"body":"we do have to sustain our"},{"speaker":"Bill Atterbury","startTime":406.74,"endTime":411.27,"body":"business and grow it if we can."},{"speaker":"Bill Atterbury","startTime":411.78,"endTime":415.62,"body":"And that's kind of our goal is"},{"speaker":"Bill Atterbury","startTime":411.78,"endTime":415.62,"body":"to sustain and grow. And so we,"},{"speaker":"Bill Atterbury","startTime":415.65,"endTime":422.19,"body":"we always want to be relevant,"},{"speaker":"Bill Atterbury","startTime":415.65,"endTime":422.19,"body":"and busy working on things that"},{"speaker":"Bill Atterbury","startTime":422.19,"endTime":425.7,"body":"are relevant to the society and"},{"speaker":"Bill Atterbury","startTime":422.19,"endTime":425.7,"body":"making a little bit of money"},{"speaker":"Bill Atterbury","startTime":425.7,"endTime":428.22,"body":"along the way. Because the more"},{"speaker":"Bill Atterbury","startTime":425.7,"endTime":428.22,"body":"money we make, the more we can"},{"speaker":"Bill Atterbury","startTime":428.22,"endTime":431.1,"body":"give away to charities. So"},{"speaker":"Bill Atterbury","startTime":428.22,"endTime":431.1,"body":"that's kind of the focus of what"},{"speaker":"Bill Atterbury","startTime":431.1,"endTime":438.21,"body":"we're doing. And we, we don't,"},{"speaker":"Bill Atterbury","startTime":431.1,"endTime":438.21,"body":"certainly don't look to lose"},{"speaker":"Bill Atterbury","startTime":438.21,"endTime":442.05,"body":"money, we'd like to make money."},{"speaker":"Bill Atterbury","startTime":438.21,"endTime":442.05,"body":"And when we do that we can we"},{"speaker":"Bill Atterbury","startTime":442.05,"endTime":444.12,"body":"can grow and then support our"},{"speaker":"Bill Atterbury","startTime":442.05,"endTime":444.12,"body":"charities."},{"speaker":"Aaron Moncur","startTime":444.179,"endTime":447.809,"body":"Fantastic. How big"},{"speaker":"Aaron Moncur","startTime":444.179,"endTime":447.809,"body":"is Battelle, how many people"},{"speaker":"Aaron Moncur","startTime":447.809,"endTime":448.469,"body":"work there?"},{"speaker":"Bill Atterbury","startTime":449.28,"endTime":452.31,"body":"Wow, it's a good"},{"speaker":"Bill Atterbury","startTime":449.28,"endTime":452.31,"body":"question. There's a number that"},{"speaker":"Bill Atterbury","startTime":452.31,"endTime":455.07,"body":"in this, we're based in central"},{"speaker":"Bill Atterbury","startTime":452.31,"endTime":455.07,"body":"Ohio, in Columbus, Ohio, central"},{"speaker":"Bill Atterbury","startTime":455.07,"endTime":460.08,"body":"hour, and there's about 2000 in"},{"speaker":"Bill Atterbury","startTime":455.07,"endTime":460.08,"body":"that region, but about 6000"},{"speaker":"Bill Atterbury","startTime":460.08,"endTime":466.23,"body":"overall. So there's a number of"},{"speaker":"Bill Atterbury","startTime":460.08,"endTime":466.23,"body":"offices around the country. We"},{"speaker":"Bill Atterbury","startTime":467.07,"endTime":470.19,"body":"we count some of our employees"},{"speaker":"Bill Atterbury","startTime":467.07,"endTime":470.19,"body":"as the ones that work at Pacific"},{"speaker":"Bill Atterbury","startTime":470.19,"endTime":473.82,"body":"Northwest National Labs. Those"},{"speaker":"Bill Atterbury","startTime":470.19,"endTime":473.82,"body":"are our employees. We do manage"},{"speaker":"Bill Atterbury","startTime":473.82,"endTime":480.6,"body":"a number of other labs under"},{"speaker":"Bill Atterbury","startTime":473.82,"endTime":480.6,"body":"consortium agreements. And we"},{"speaker":"Bill Atterbury","startTime":480.6,"endTime":482.16,"body":"don't count those as our"},{"speaker":"Bill Atterbury","startTime":480.6,"endTime":482.16,"body":"employees."},{"speaker":"Aaron Moncur","startTime":482.25,"endTime":485.52,"body":"Okay. All right."},{"speaker":"Aaron Moncur","startTime":482.25,"endTime":485.52,"body":"Well, let's dig into the meat of"},{"speaker":"Aaron Moncur","startTime":485.52,"endTime":488.85,"body":"this episode. You mentioned"},{"speaker":"Aaron Moncur","startTime":485.52,"endTime":488.85,"body":"Xerox, let's start there. We've"},{"speaker":"Aaron Moncur","startTime":488.85,"endTime":492.51,"body":"got six or seven topics that"},{"speaker":"Aaron Moncur","startTime":488.85,"endTime":492.51,"body":"we're going to discuss. But"},{"speaker":"Aaron Moncur","startTime":492.51,"endTime":496.83,"body":"let's start with Xerox what was"},{"speaker":"Aaron Moncur","startTime":492.51,"endTime":496.83,"body":"Patel's involvement with Xerox."},{"speaker":"Bill Atterbury","startTime":541.6600000000001,"endTime":543.5799999999999,"body":"Xerox is an"},{"speaker":"Bill Atterbury","startTime":541.6600000000001,"endTime":543.5799999999999,"body":"interesting technology. I think"},{"speaker":"Bill Atterbury","startTime":543.5799999999999,"endTime":549.25,"body":"everybody knows what Xerox is"},{"speaker":"Bill Atterbury","startTime":543.5799999999999,"endTime":549.25,"body":"and what it means. This goes way"},{"speaker":"Bill Atterbury","startTime":549.25,"endTime":555.97,"body":"back to the 40s. When there's a"},{"speaker":"Bill Atterbury","startTime":549.25,"endTime":555.97,"body":"fellow very sharp fellow Chester"},{"speaker":"Bill Atterbury","startTime":555.97,"endTime":559.1199999999999,"body":"Carlson is his name, who was the"},{"speaker":"Bill Atterbury","startTime":555.97,"endTime":559.1199999999999,"body":"inventor of the Xerox process."},{"speaker":"Bill Atterbury","startTime":559.5699999999999,"endTime":566.26,"body":"And Chester was a patent"},{"speaker":"Bill Atterbury","startTime":559.5699999999999,"endTime":566.26,"body":"attorney. And he spent many,"},{"speaker":"Bill Atterbury","startTime":566.26,"endTime":572.8,"body":"many long hours copying drawings"},{"speaker":"Bill Atterbury","startTime":566.26,"endTime":572.8,"body":"and patent applications by hand."},{"speaker":"Bill Atterbury","startTime":572.8299999999999,"endTime":575.8599999999999,"body":"And you can imagine how"},{"speaker":"Bill Atterbury","startTime":572.8299999999999,"endTime":575.8599999999999,"body":"painstaking that would be. And"},{"speaker":"Bill Atterbury","startTime":576.25,"endTime":580.03,"body":"he is the one who came up with"},{"speaker":"Bill Atterbury","startTime":576.25,"endTime":580.03,"body":"the basic process of how to do"},{"speaker":"Bill Atterbury","startTime":580.69,"endTime":586.03,"body":"copying without using"},{"speaker":"Bill Atterbury","startTime":580.69,"endTime":586.03,"body":"photographic processes. So he"},{"speaker":"Bill Atterbury","startTime":586.03,"endTime":591.4300000000001,"body":"had applied for his patent and I"},{"speaker":"Bill Atterbury","startTime":586.03,"endTime":591.4300000000001,"body":"think the late 30s and tried to"},{"speaker":"Bill Atterbury","startTime":591.4300000000001,"endTime":594.79,"body":"peddle it to primarily the"},{"speaker":"Bill Atterbury","startTime":591.4300000000001,"endTime":594.79,"body":"photographic companies, and they"},{"speaker":"Bill Atterbury","startTime":594.79,"endTime":597.9100000000001,"body":"were like, Why should we have"},{"speaker":"Bill Atterbury","startTime":594.79,"endTime":597.9100000000001,"body":"this we've already got this"},{"speaker":"Bill Atterbury","startTime":597.94,"endTime":602.3800000000001,"body":"great business built on"},{"speaker":"Bill Atterbury","startTime":597.94,"endTime":602.3800000000001,"body":"photographic methods and you"},{"speaker":"Bill Atterbury","startTime":602.3800000000001,"endTime":606.97,"body":"know, what, what do we need"},{"speaker":"Bill Atterbury","startTime":602.3800000000001,"endTime":606.97,"body":"your, your technology for? And"},{"speaker":"Bill Atterbury","startTime":606.97,"endTime":609.25,"body":"so he struggled a little bit"},{"speaker":"Bill Atterbury","startTime":606.97,"endTime":609.25,"body":"with trying to get people"},{"speaker":"Bill Atterbury","startTime":609.25,"endTime":614.1700000000001,"body":"interested in it. And it was"},{"speaker":"Bill Atterbury","startTime":609.25,"endTime":614.1700000000001,"body":"kind of happenstance meeting. He"},{"speaker":"Bill Atterbury","startTime":614.1700000000001,"endTime":618.01,"body":"was meeting when with one of the"},{"speaker":"Bill Atterbury","startTime":614.1700000000001,"endTime":618.01,"body":"Mattel officers on another"},{"speaker":"Bill Atterbury","startTime":618.01,"endTime":621.7,"body":"topic, and it's one of the"},{"speaker":"Bill Atterbury","startTime":618.01,"endTime":621.7,"body":"things like you kind of get done"},{"speaker":"Bill Atterbury","startTime":621.7,"endTime":624.3699999999999,"body":"with your work. And at the end"},{"speaker":"Bill Atterbury","startTime":621.7,"endTime":624.3699999999999,"body":"of the meeting, he says, Hey,"},{"speaker":"Bill Atterbury","startTime":624.79,"endTime":628.0899999999999,"body":"I've got this interesting"},{"speaker":"Bill Atterbury","startTime":624.79,"endTime":628.0899999999999,"body":"technology. Do you know anybody"},{"speaker":"Bill Atterbury","startTime":628.0899999999999,"endTime":633.22,"body":"be interested in it? And, and we"},{"speaker":"Bill Atterbury","startTime":628.0899999999999,"endTime":633.22,"body":"looked at and we said, well,"},{"speaker":"Bill Atterbury","startTime":633.22,"endTime":636.4300000000001,"body":"that that is interesting"},{"speaker":"Bill Atterbury","startTime":633.22,"endTime":636.4300000000001,"body":"technology. And, you know, it"},{"speaker":"Bill Atterbury","startTime":636.4300000000001,"endTime":640.24,"body":"wasn't developed at Battelle,"},{"speaker":"Bill Atterbury","startTime":636.4300000000001,"endTime":640.24,"body":"but it is something that kind of"},{"speaker":"Bill Atterbury","startTime":640.24,"endTime":642.6700000000001,"body":"is right down our alley in terms"},{"speaker":"Bill Atterbury","startTime":640.24,"endTime":642.6700000000001,"body":"of some of the challenges that"},{"speaker":"Bill Atterbury","startTime":642.6700000000001,"endTime":647.98,"body":"you see with it. but we didn't"},{"speaker":"Bill Atterbury","startTime":642.6700000000001,"endTime":647.98,"body":"have the money to invest in it"},{"speaker":"Bill Atterbury","startTime":647.98,"endTime":651.01,"body":"either at that time, but we"},{"speaker":"Bill Atterbury","startTime":647.98,"endTime":651.01,"body":"basically said, Well, you know"},{"speaker":"Bill Atterbury","startTime":651.01,"endTime":654.97,"body":"what, we will work with you on"},{"speaker":"Bill Atterbury","startTime":651.01,"endTime":654.97,"body":"this to commercialise it"},{"speaker":"Bill Atterbury","startTime":655.0,"endTime":658.4200000000001,"body":"developed to the point where it"},{"speaker":"Bill Atterbury","startTime":655.0,"endTime":658.4200000000001,"body":"can be commercialised. And as"},{"speaker":"Bill Atterbury","startTime":658.4200000000001,"endTime":661.06,"body":"part of that, we'll we'll take a"},{"speaker":"Bill Atterbury","startTime":658.4200000000001,"endTime":661.06,"body":"fraction of the ownership of the"},{"speaker":"Bill Atterbury","startTime":661.06,"endTime":664.3299999999999,"body":"technology. And what just go"},{"speaker":"Bill Atterbury","startTime":661.06,"endTime":664.3299999999999,"body":"ahead,"},{"speaker":"Aaron Moncur","startTime":664.4200000000001,"endTime":666.4000000000001,"body":"sorry to"},{"speaker":"Aaron Moncur","startTime":664.4200000000001,"endTime":666.4000000000001,"body":"interrupt. What did the"},{"speaker":"Aaron Moncur","startTime":666.4000000000001,"endTime":669.1600000000001,"body":"technology look like at that"},{"speaker":"Aaron Moncur","startTime":666.4000000000001,"endTime":669.1600000000001,"body":"point when when Chester first"},{"speaker":"Aaron Moncur","startTime":669.1600000000001,"endTime":673.03,"body":"approached Patel was it in any"},{"speaker":"Aaron Moncur","startTime":669.1600000000001,"endTime":673.03,"body":"form that we would recognise now"},{"speaker":"Aaron Moncur","startTime":673.03,"endTime":675.31,"body":"as Xerox, or was it completely"},{"speaker":"Aaron Moncur","startTime":673.03,"endTime":675.31,"body":"different."},{"speaker":"Bill Atterbury","startTime":676.5699999999999,"endTime":679.5999999999999,"body":"It was what he"},{"speaker":"Bill Atterbury","startTime":676.5699999999999,"endTime":679.5999999999999,"body":"had done, obviously created the"},{"speaker":"Bill Atterbury","startTime":679.5999999999999,"endTime":683.4100000000001,"body":"process and how to document"},{"speaker":"Bill Atterbury","startTime":679.5999999999999,"endTime":683.4100000000001,"body":"quite quite well, but he had"},{"speaker":"Bill Atterbury","startTime":683.44,"endTime":689.26,"body":"working in his little attic lab"},{"speaker":"Bill Atterbury","startTime":683.44,"endTime":689.26,"body":"in Astoria, New York, took out a"},{"speaker":"Bill Atterbury","startTime":689.26,"endTime":692.8299999999999,"body":"piece of wool, and rubbed it on"},{"speaker":"Bill Atterbury","startTime":689.26,"endTime":692.8299999999999,"body":"a glass plate to charge it up."},{"speaker":"Bill Atterbury","startTime":693.31,"endTime":696.5799999999999,"body":"And then he would expose that to"},{"speaker":"Bill Atterbury","startTime":693.31,"endTime":696.5799999999999,"body":"an image. And then he would dust"},{"speaker":"Bill Atterbury","startTime":696.5799999999999,"endTime":702.22,"body":"some carbon carbon on it, and"},{"speaker":"Bill Atterbury","startTime":696.5799999999999,"endTime":702.22,"body":"then blow it off. And he would"},{"speaker":"Bill Atterbury","startTime":702.22,"endTime":705.31,"body":"capture that image and he press"},{"speaker":"Bill Atterbury","startTime":702.22,"endTime":705.31,"body":"it onto a piece of paper. And"},{"speaker":"Bill Atterbury","startTime":705.31,"endTime":708.8499999999999,"body":"that was kind of where it was"},{"speaker":"Bill Atterbury","startTime":705.31,"endTime":708.8499999999999,"body":"at. And, you know, is all the"},{"speaker":"Bill Atterbury","startTime":708.8499999999999,"endTime":713.3199999999999,"body":"right steps and all the right"},{"speaker":"Bill Atterbury","startTime":708.8499999999999,"endTime":713.3199999999999,"body":"things. But nowhere close to"},{"speaker":"Bill Atterbury","startTime":713.53,"endTime":719.1099999999999,"body":"anything that could be"},{"speaker":"Bill Atterbury","startTime":713.53,"endTime":719.1099999999999,"body":"commercialised. That got it. It"},{"speaker":"Bill Atterbury","startTime":719.1099999999999,"endTime":723.6099999999999,"body":"did lack a number of, you know,"},{"speaker":"Bill Atterbury","startTime":719.1099999999999,"endTime":723.6099999999999,"body":"areas that that that were a fair"},{"speaker":"Bill Atterbury","startTime":723.6099999999999,"endTime":729.94,"body":"amount of work to get to get,"},{"speaker":"Bill Atterbury","startTime":723.6099999999999,"endTime":729.94,"body":"get working. And that's kind of"},{"speaker":"Bill Atterbury","startTime":729.94,"endTime":733.0899999999999,"body":"where Batal comes in. So he came"},{"speaker":"Bill Atterbury","startTime":729.94,"endTime":733.0899999999999,"body":"to us. And he said, Okay, well,"},{"speaker":"Bill Atterbury","startTime":733.1199999999999,"endTime":736.69,"body":"you know, let's let's, let's see"},{"speaker":"Bill Atterbury","startTime":733.1199999999999,"endTime":736.69,"body":"if we can do this jointly. And"},{"speaker":"Bill Atterbury","startTime":737.6500000000001,"endTime":741.52,"body":"the first challenge we had was,"},{"speaker":"Bill Atterbury","startTime":737.6500000000001,"endTime":741.52,"body":"you know, the pattern didn't"},{"speaker":"Bill Atterbury","startTime":741.52,"endTime":744.52,"body":"stick to the glass very well, it"},{"speaker":"Bill Atterbury","startTime":741.52,"endTime":744.52,"body":"didn't hold a charge that grade."},{"speaker":"Bill Atterbury","startTime":744.55,"endTime":749.6199999999999,"body":"And it when you expose it to"},{"speaker":"Bill Atterbury","startTime":744.55,"endTime":749.6199999999999,"body":"light, it didn't get that great"},{"speaker":"Bill Atterbury","startTime":749.6199999999999,"endTime":754.45,"body":"of an image. So our first"},{"speaker":"Bill Atterbury","startTime":749.6199999999999,"endTime":754.45,"body":"challenge was to come up with a"},{"speaker":"Bill Atterbury","startTime":754.45,"endTime":758.74,"body":"coating for that. And being a"},{"speaker":"Bill Atterbury","startTime":754.45,"endTime":758.74,"body":"materials company, metallurgy"},{"speaker":"Bill Atterbury","startTime":758.74,"endTime":761.1400000000001,"body":"materials, we understood the"},{"speaker":"Bill Atterbury","startTime":758.74,"endTime":761.1400000000001,"body":"materials pretty well in the"},{"speaker":"Bill Atterbury","startTime":761.1400000000001,"endTime":766.54,"body":"processes pretty well. And we"},{"speaker":"Bill Atterbury","startTime":761.1400000000001,"endTime":766.54,"body":"kind of took a nice and a Edison"},{"speaker":"Bill Atterbury","startTime":766.6600000000001,"endTime":769.3299999999999,"body":"approach to it, we just"},{"speaker":"Bill Atterbury","startTime":766.6600000000001,"endTime":769.3299999999999,"body":"basically tried all sorts of"},{"speaker":"Bill Atterbury","startTime":769.3299999999999,"endTime":773.5899999999999,"body":"different types of materials and"},{"speaker":"Bill Atterbury","startTime":769.3299999999999,"endTime":773.5899999999999,"body":"processes. And we landed on an"},{"speaker":"Bill Atterbury","startTime":773.5899999999999,"endTime":777.3699999999999,"body":"amorphous selenium coating. And"},{"speaker":"Bill Atterbury","startTime":773.5899999999999,"endTime":777.3699999999999,"body":"we applied that by vacuum"},{"speaker":"Bill Atterbury","startTime":777.3699999999999,"endTime":781.8699999999999,"body":"deposition, which, you know that"},{"speaker":"Bill Atterbury","startTime":777.3699999999999,"endTime":781.8699999999999,"body":"that took a fair amount of trial"},{"speaker":"Bill Atterbury","startTime":781.8699999999999,"endTime":785.5,"body":"and error work to get to, but we"},{"speaker":"Bill Atterbury","startTime":781.8699999999999,"endTime":785.5,"body":"found that it was great. Yeah,"},{"speaker":"Bill Atterbury","startTime":786.04,"endTime":789.4300000000001,"body":"it was a great semiconductor."},{"speaker":"Bill Atterbury","startTime":786.04,"endTime":789.4300000000001,"body":"And it took a charge really"},{"speaker":"Bill Atterbury","startTime":789.4300000000001,"endTime":793.51,"body":"nicely. And, and then you know,"},{"speaker":"Bill Atterbury","startTime":789.4300000000001,"endTime":793.51,"body":"where it got exposed to light,"},{"speaker":"Bill Atterbury","startTime":793.8399999999999,"endTime":798.8499999999999,"body":"the charge was dissipated. And"},{"speaker":"Bill Atterbury","startTime":793.8399999999999,"endTime":798.8499999999999,"body":"it held up to the subsequent"},{"speaker":"Bill Atterbury","startTime":798.8499999999999,"endTime":803.4100000000001,"body":"steps very nicely. And so it's"},{"speaker":"Bill Atterbury","startTime":798.8499999999999,"endTime":803.4100000000001,"body":"kind of funny copiers, even"},{"speaker":"Bill Atterbury","startTime":803.4100000000001,"endTime":806.6500000000001,"body":"today have that very similar"},{"speaker":"Bill Atterbury","startTime":803.4100000000001,"endTime":806.6500000000001,"body":"coding may not have selenium in"},{"speaker":"Bill Atterbury","startTime":806.6500000000001,"endTime":810.1600000000001,"body":"them, a lot of them do there. So"},{"speaker":"Bill Atterbury","startTime":806.6500000000001,"endTime":810.1600000000001,"body":"he wants to. But But that's kind"},{"speaker":"Bill Atterbury","startTime":810.1600000000001,"endTime":811.24,"body":"of stood the test of time."},{"speaker":"Aaron Moncur","startTime":811.4200000000001,"endTime":815.1099999999999,"body":"How interesting."},{"speaker":"Aaron Moncur","startTime":811.4200000000001,"endTime":815.1099999999999,"body":"So Battelle was really the"},{"speaker":"Aaron Moncur","startTime":815.1099999999999,"endTime":818.71,"body":"organisation then that took this"},{"speaker":"Aaron Moncur","startTime":815.1099999999999,"endTime":818.71,"body":"what sounds like was very bare"},{"speaker":"Aaron Moncur","startTime":818.71,"endTime":823.0899999999999,"body":"bones technology, and made it"},{"speaker":"Aaron Moncur","startTime":818.71,"endTime":823.0899999999999,"body":"into what we recognise today as"},{"speaker":"Aaron Moncur","startTime":823.0899999999999,"endTime":824.2,"body":"a copy machine."},{"speaker":"Bill Atterbury","startTime":824.4100000000001,"endTime":829.0899999999999,"body":"Well, we got to"},{"speaker":"Bill Atterbury","startTime":824.4100000000001,"endTime":829.0899999999999,"body":"close. Now the other area that"},{"speaker":"Bill Atterbury","startTime":829.0899999999999,"endTime":833.02,"body":"we worked on quite a bit was"},{"speaker":"Bill Atterbury","startTime":829.0899999999999,"endTime":833.02,"body":"Chester had just used like"},{"speaker":"Bill Atterbury","startTime":833.02,"endTime":836.02,"body":"carbon black, which is a great"},{"speaker":"Bill Atterbury","startTime":833.02,"endTime":836.02,"body":"way to, you know, create an"},{"speaker":"Bill Atterbury","startTime":836.02,"endTime":843.28,"body":"image but as you know, you pull"},{"speaker":"Bill Atterbury","startTime":836.02,"endTime":843.28,"body":"a non finished paper out of a"},{"speaker":"Bill Atterbury","startTime":843.28,"endTime":847.06,"body":"copier, and it's gets all of"},{"speaker":"Bill Atterbury","startTime":843.28,"endTime":847.06,"body":"your hands and it just smears"},{"speaker":"Bill Atterbury","startTime":847.06,"endTime":851.8599999999999,"body":"and, and so that toner is the"},{"speaker":"Bill Atterbury","startTime":847.06,"endTime":851.8599999999999,"body":"other part of the equation for"},{"speaker":"Bill Atterbury","startTime":851.8900000000001,"endTime":856.45,"body":"Patel's contributions. And so we"},{"speaker":"Bill Atterbury","startTime":851.8900000000001,"endTime":856.45,"body":"took that carbon black, and we"},{"speaker":"Bill Atterbury","startTime":856.45,"endTime":860.2,"body":"put it on a very finely milled"},{"speaker":"Bill Atterbury","startTime":856.45,"endTime":860.2,"body":"polymer that then could hold the"},{"speaker":"Bill Atterbury","startTime":860.2,"endTime":863.44,"body":"charge carbon dissipates"},{"speaker":"Bill Atterbury","startTime":860.2,"endTime":863.44,"body":"charges. So we need something to"},{"speaker":"Bill Atterbury","startTime":863.47,"endTime":867.1300000000001,"body":"hold the charge, but also would"},{"speaker":"Bill Atterbury","startTime":863.47,"endTime":867.1300000000001,"body":"have the carbon black in it so"},{"speaker":"Bill Atterbury","startTime":867.1300000000001,"endTime":870.0999999999999,"body":"that we could transfer it to a"},{"speaker":"Bill Atterbury","startTime":867.1300000000001,"endTime":870.0999999999999,"body":"piece of paper and melt at a low"},{"speaker":"Bill Atterbury","startTime":870.0999999999999,"endTime":871.96,"body":"enough temperature, we could"},{"speaker":"Bill Atterbury","startTime":870.0999999999999,"endTime":871.96,"body":"fuse it to the paper and"},{"speaker":"Bill Atterbury","startTime":871.96,"endTime":875.8,"body":"basically make a permanent"},{"speaker":"Bill Atterbury","startTime":871.96,"endTime":875.8,"body":"record. So that was the other"},{"speaker":"Bill Atterbury","startTime":875.8,"endTime":879.7,"body":"the other key contribution that"},{"speaker":"Bill Atterbury","startTime":875.8,"endTime":879.7,"body":"we had made two that to this"},{"speaker":"Bill Atterbury","startTime":879.7,"endTime":882.31,"body":"day, pretty much they use the"},{"speaker":"Bill Atterbury","startTime":879.7,"endTime":882.31,"body":"same sort of technology for"},{"speaker":"Bill Atterbury","startTime":882.31,"endTime":886.3,"body":"toner and like our hate, it's"},{"speaker":"Bill Atterbury","startTime":882.31,"endTime":886.3,"body":"because nobody likes dealing"},{"speaker":"Bill Atterbury","startTime":886.3,"endTime":890.0799999999999,"body":"with the toner packages. And"},{"speaker":"Bill Atterbury","startTime":886.3,"endTime":890.0799999999999,"body":"then where that ended up for us"},{"speaker":"Bill Atterbury","startTime":890.0799999999999,"endTime":893.3800000000001,"body":"was we helped them develop the"},{"speaker":"Bill Atterbury","startTime":890.0799999999999,"endTime":893.3800000000001,"body":"first commercial copier, which"},{"speaker":"Bill Atterbury","startTime":893.3800000000001,"endTime":898.8699999999999,"body":"was the Xerox 914. And it was"},{"speaker":"Bill Atterbury","startTime":893.3800000000001,"endTime":898.8699999999999,"body":"launched in 1959. So overnight"},{"speaker":"Bill Atterbury","startTime":898.8699999999999,"endTime":903.8199999999999,"body":"success in about 10 years. And"},{"speaker":"Bill Atterbury","startTime":898.8699999999999,"endTime":903.8199999999999,"body":"we have where the Xerox work"},{"speaker":"Bill Atterbury","startTime":903.8199999999999,"endTime":907.3900000000001,"body":"teams in our lobby, it's a very"},{"speaker":"Bill Atterbury","startTime":903.8199999999999,"endTime":907.3900000000001,"body":"interesting piece of equipment,"},{"speaker":"Bill Atterbury","startTime":907.4200000000001,"endTime":910.51,"body":"you might think, Oh, that's"},{"speaker":"Bill Atterbury","startTime":907.4200000000001,"endTime":910.51,"body":"great. You just put your paper"},{"speaker":"Bill Atterbury","startTime":910.51,"endTime":916.54,"body":"in, it comes out, not so much."},{"speaker":"Bill Atterbury","startTime":910.51,"endTime":916.54,"body":"It is a unit that saw a call"},{"speaker":"Bill Atterbury","startTime":916.6300000000001,"endTime":920.53,"body":"about the size of a desk sits on"},{"speaker":"Bill Atterbury","startTime":916.6300000000001,"endTime":920.53,"body":"a table and it had two units."},{"speaker":"Bill Atterbury","startTime":920.56,"endTime":925.81,"body":"One was the exposure unit. We"},{"speaker":"Bill Atterbury","startTime":920.56,"endTime":925.81,"body":"capture the image and shake you"},{"speaker":"Bill Atterbury","startTime":925.81,"endTime":930.55,"body":"shake the toner on top of it."},{"speaker":"Bill Atterbury","startTime":925.81,"endTime":930.55,"body":"And then you would take that out"},{"speaker":"Bill Atterbury","startTime":930.55,"endTime":935.44,"body":"and put it into another machine"},{"speaker":"Bill Atterbury","startTime":930.55,"endTime":935.44,"body":"that would then you know process"},{"speaker":"Bill Atterbury","startTime":935.44,"endTime":940.0,"body":"and fix the fix the image and it"},{"speaker":"Bill Atterbury","startTime":935.44,"endTime":940.0,"body":"took between a minute and two"},{"speaker":"Bill Atterbury","startTime":940.0,"endTime":943.6600000000001,"body":"minutes to make one copy out of"},{"speaker":"Bill Atterbury","startTime":940.0,"endTime":943.6600000000001,"body":"this thing. So it was"},{"speaker":"Aaron Moncur","startTime":943.69,"endTime":948.22,"body":"Wow. Now 40 6080"},{"speaker":"Aaron Moncur","startTime":943.69,"endTime":948.22,"body":"pages a minute back then"},{"speaker":"Bill Atterbury","startTime":948.28,"endTime":950.23,"body":"there's no"},{"speaker":"Bill Atterbury","startTime":948.28,"endTime":950.23,"body":"document feeder in this one. So"},{"speaker":"Bill Atterbury","startTime":950.23,"endTime":957.01,"body":"is one at a time and very manual"},{"speaker":"Bill Atterbury","startTime":950.23,"endTime":957.01,"body":"about 10 steps to the process of"},{"speaker":"Bill Atterbury","startTime":957.01,"endTime":959.8299999999999,"body":"getting it, you know, from one"},{"speaker":"Bill Atterbury","startTime":957.01,"endTime":959.8299999999999,"body":"image to to another piece of"},{"speaker":"Bill Atterbury","startTime":959.8299999999999,"endTime":961.75,"body":"paper and finishing that off."},{"speaker":"Aaron Moncur","startTime":962.4100000000001,"endTime":966.22,"body":"Okay. And who"},{"speaker":"Aaron Moncur","startTime":962.4100000000001,"endTime":966.22,"body":"finally took it into"},{"speaker":"Aaron Moncur","startTime":966.52,"endTime":970.6600000000001,"body":"commercialization? I mean, who"},{"speaker":"Aaron Moncur","startTime":966.52,"endTime":970.6600000000001,"body":"it Xerox was selling these"},{"speaker":"Aaron Moncur","startTime":970.6600000000001,"endTime":976.54,"body":"companies. So did it go from"},{"speaker":"Aaron Moncur","startTime":970.6600000000001,"endTime":976.54,"body":"Patel's labs back to Xerox, and"},{"speaker":"Aaron Moncur","startTime":976.54,"endTime":979.27,"body":"then Xerox is the one who put it"},{"speaker":"Aaron Moncur","startTime":976.54,"endTime":979.27,"body":"on the market and started"},{"speaker":"Aaron Moncur","startTime":979.27,"endTime":979.9300000000001,"body":"selling? Well,"},{"speaker":"Bill Atterbury","startTime":980.56,"endTime":982.81,"body":"I like that."},{"speaker":"Bill Atterbury","startTime":980.56,"endTime":982.81,"body":"There was a company called the"},{"speaker":"Bill Atterbury","startTime":982.81,"endTime":987.3399999999999,"body":"Haloid Corporation. And their"},{"speaker":"Bill Atterbury","startTime":982.81,"endTime":987.3399999999999,"body":"business was primarily in the"},{"speaker":"Bill Atterbury","startTime":987.3399999999999,"endTime":991.5999999999999,"body":"photographic copying means and"},{"speaker":"Bill Atterbury","startTime":987.3399999999999,"endTime":991.5999999999999,"body":"they were forward thinking"},{"speaker":"Bill Atterbury","startTime":991.5999999999999,"endTime":997.8699999999999,"body":"enough to to entertain a new"},{"speaker":"Bill Atterbury","startTime":991.5999999999999,"endTime":997.8699999999999,"body":"technology. And so we end up"},{"speaker":"Bill Atterbury","startTime":997.8699999999999,"endTime":1000.99,"body":"doing it at about that point in"},{"speaker":"Bill Atterbury","startTime":997.8699999999999,"endTime":1000.99,"body":"time was licencing it to the how"},{"speaker":"Bill Atterbury","startTime":1000.99,"endTime":1005.04,"body":"AI Corporation. And interesting"},{"speaker":"Bill Atterbury","startTime":1000.99,"endTime":1005.04,"body":"they didn't have any money"},{"speaker":"Bill Atterbury","startTime":1005.0699999999999,"endTime":1009.5699999999999,"body":"either. Nobody had any money. So"},{"speaker":"Bill Atterbury","startTime":1005.0699999999999,"endTime":1009.5699999999999,"body":"he said, Okay, well, let's let's"},{"speaker":"Bill Atterbury","startTime":1009.5999999999999,"endTime":1014.6700000000001,"body":"let's take our payment in terms"},{"speaker":"Bill Atterbury","startTime":1009.5999999999999,"endTime":1014.6700000000001,"body":"of stock. And Chester obviously"},{"speaker":"Bill Atterbury","startTime":1014.6700000000001,"endTime":1019.98,"body":"got a lot of stock and, and"},{"speaker":"Bill Atterbury","startTime":1014.6700000000001,"endTime":1019.98,"body":"Mattel did to at the time. And"},{"speaker":"Bill Atterbury","startTime":1019.98,"endTime":1023.8499999999999,"body":"at first this and they did"},{"speaker":"Bill Atterbury","startTime":1019.98,"endTime":1023.8499999999999,"body":"launched with this, this Xerox,"},{"speaker":"Bill Atterbury","startTime":1023.94,"endTime":1027.06,"body":"they called Xerox 914. It was"},{"speaker":"Bill Atterbury","startTime":1023.94,"endTime":1027.06,"body":"called Xerox, but it was the"},{"speaker":"Bill Atterbury","startTime":1027.06,"endTime":1029.04,"body":"Haloid Corporation, that was the"},{"speaker":"Bill Atterbury","startTime":1027.06,"endTime":1029.04,"body":"one who was doing it at the"},{"speaker":"Bill Atterbury","startTime":1029.04,"endTime":1034.86,"body":"time. And we launched with that,"},{"speaker":"Bill Atterbury","startTime":1029.04,"endTime":1034.86,"body":"and it was a horrible failure,"},{"speaker":"Bill Atterbury","startTime":1035.34,"endTime":1037.68,"body":"then people were like, Well, I'm"},{"speaker":"Bill Atterbury","startTime":1035.34,"endTime":1037.68,"body":"not gonna buy that that's too"},{"speaker":"Bill Atterbury","startTime":1037.68,"endTime":1041.16,"body":"expensive. And it takes too"},{"speaker":"Bill Atterbury","startTime":1037.68,"endTime":1041.16,"body":"long, and why should I, you"},{"speaker":"Bill Atterbury","startTime":1041.16,"endTime":1044.46,"body":"know, waste my time and money on"},{"speaker":"Bill Atterbury","startTime":1041.16,"endTime":1044.46,"body":"that. So they decided to"},{"speaker":"Bill Atterbury","startTime":1045.87,"endTime":1051.03,"body":"basically place the copiers and"},{"speaker":"Bill Atterbury","startTime":1045.87,"endTime":1051.03,"body":"charge for copy. And I don't"},{"speaker":"Bill Atterbury","startTime":1051.03,"endTime":1055.02,"body":"know how much they charge. But"},{"speaker":"Bill Atterbury","startTime":1051.03,"endTime":1055.02,"body":"what they found was that it"},{"speaker":"Bill Atterbury","startTime":1055.02,"endTime":1059.16,"body":"really changed a lot of the way"},{"speaker":"Bill Atterbury","startTime":1055.02,"endTime":1059.16,"body":"things worked in the office. And"},{"speaker":"Bill Atterbury","startTime":1059.16,"endTime":1062.43,"body":"now you can have multiple copies"},{"speaker":"Bill Atterbury","startTime":1059.16,"endTime":1062.43,"body":"of anything. You know,"},{"speaker":"Bill Atterbury","startTime":1062.43,"endTime":1064.47,"body":"obviously, you had a mimeograph"},{"speaker":"Bill Atterbury","startTime":1062.43,"endTime":1064.47,"body":"machine, and you could get"},{"speaker":"Bill Atterbury","startTime":1064.47,"endTime":1066.87,"body":"copies of type things, or you"},{"speaker":"Bill Atterbury","startTime":1064.47,"endTime":1066.87,"body":"can make carbon copies of"},{"speaker":"Bill Atterbury","startTime":1066.87,"endTime":1071.4,"body":"things. But you couldn't take a"},{"speaker":"Bill Atterbury","startTime":1066.87,"endTime":1071.4,"body":"document and make a copy of it."},{"speaker":"Bill Atterbury","startTime":1071.43,"endTime":1075.21,"body":"He, yeah, if you're around back"},{"speaker":"Bill Atterbury","startTime":1071.43,"endTime":1075.21,"body":"then I know you weren't because"},{"speaker":"Bill Atterbury","startTime":1075.21,"endTime":1078.8400000000001,"body":"you're too young. But usually"},{"speaker":"Bill Atterbury","startTime":1075.21,"endTime":1078.8400000000001,"body":"you'd get something it would get"},{"speaker":"Bill Atterbury","startTime":1078.8400000000001,"endTime":1081.72,"body":"circulated from office to office"},{"speaker":"Bill Atterbury","startTime":1078.8400000000001,"endTime":1081.72,"body":"to office, and they have a list"},{"speaker":"Bill Atterbury","startTime":1081.72,"endTime":1083.79,"body":"of people and you just check"},{"speaker":"Bill Atterbury","startTime":1081.72,"endTime":1083.79,"body":"your name off as it goes around."},{"speaker":"Bill Atterbury","startTime":1084.06,"endTime":1086.67,"body":"And the very one on the bottom"},{"speaker":"Bill Atterbury","startTime":1084.06,"endTime":1086.67,"body":"might be a month later until"},{"speaker":"Bill Atterbury","startTime":1086.67,"endTime":1091.5,"body":"they see this, this document,"},{"speaker":"Bill Atterbury","startTime":1086.67,"endTime":1091.5,"body":"wow. Now, somebody could take"},{"speaker":"Bill Atterbury","startTime":1091.5,"endTime":1094.02,"body":"that and make a bunch of copies"},{"speaker":"Bill Atterbury","startTime":1091.5,"endTime":1094.02,"body":"of it. Everybody could see it"},{"speaker":"Bill Atterbury","startTime":1094.05,"endTime":1099.03,"body":"in, you know, 10 minutes. So it"},{"speaker":"Bill Atterbury","startTime":1094.05,"endTime":1099.03,"body":"was like oh, now making a copy"},{"speaker":"Bill Atterbury","startTime":1099.03,"endTime":1103.41,"body":"of that. Kitching. And so they"},{"speaker":"Bill Atterbury","startTime":1099.03,"endTime":1103.41,"body":"started generating a fair amount"},{"speaker":"Bill Atterbury","startTime":1103.41,"endTime":1107.01,"body":"of revenue, because they they"},{"speaker":"Bill Atterbury","startTime":1103.41,"endTime":1107.01,"body":"charged for coffee, because you"},{"speaker":"Bill Atterbury","startTime":1107.01,"endTime":1109.1100000000001,"body":"know, they really kind of had to"},{"speaker":"Bill Atterbury","startTime":1107.01,"endTime":1109.1100000000001,"body":"invent the market. And that's,"},{"speaker":"Bill Atterbury","startTime":1109.6200000000001,"endTime":1112.44,"body":"as you know, if technology is"},{"speaker":"Bill Atterbury","startTime":1109.6200000000001,"endTime":1112.44,"body":"one thing, but if you gotta"},{"speaker":"Bill Atterbury","startTime":1112.44,"endTime":1117.5700000000002,"body":"invent the market, too. That's"},{"speaker":"Bill Atterbury","startTime":1112.44,"endTime":1117.5700000000002,"body":"another challenge as well. Yeah."},{"speaker":"Bill Atterbury","startTime":1117.6000000000001,"endTime":1118.6200000000001,"body":"And then eventually"},{"speaker":"Aaron Moncur","startTime":1118.6200000000001,"endTime":1119.79,"body":"Duquesne and of"},{"speaker":"Aaron Moncur","startTime":1118.6200000000001,"endTime":1119.79,"body":"itself."},{"speaker":"Bill Atterbury","startTime":1119.8200000000002,"endTime":1123.15,"body":"Yeah. eventually"},{"speaker":"Bill Atterbury","startTime":1119.8200000000002,"endTime":1123.15,"body":"became so popular that how white"},{"speaker":"Bill Atterbury","startTime":1123.15,"endTime":1125.46,"body":"says, well, nobody knows what"},{"speaker":"Bill Atterbury","startTime":1123.15,"endTime":1125.46,"body":"Howard Corporation is. And they"},{"speaker":"Bill Atterbury","startTime":1125.46,"endTime":1129.42,"body":"just changed their name to Xerox"},{"speaker":"Bill Atterbury","startTime":1125.46,"endTime":1129.42,"body":"because that was there. Oh,"},{"speaker":"Bill Atterbury","startTime":1129.45,"endTime":1132.06,"body":"interesting. The Okay, the"},{"speaker":"Bill Atterbury","startTime":1129.45,"endTime":1132.06,"body":"company so."},{"speaker":"Aaron Moncur","startTime":1133.98,"endTime":1136.74,"body":"Okay, so Xerox was"},{"speaker":"Aaron Moncur","startTime":1133.98,"endTime":1136.74,"body":"not Chester's company. It was"},{"speaker":"Aaron Moncur","startTime":1136.77,"endTime":1140.3700000000001,"body":"the Halloween Corporation. And"},{"speaker":"Aaron Moncur","startTime":1136.77,"endTime":1140.3700000000001,"body":"they changed their name."},{"speaker":"Bill Atterbury","startTime":1140.88,"endTime":1144.75,"body":"That's correct."},{"speaker":"Bill Atterbury","startTime":1140.88,"endTime":1144.75,"body":"And, yeah, and, and he was able"},{"speaker":"Bill Atterbury","startTime":1144.75,"endTime":1150.18,"body":"to, obviously, you know, cash in"},{"speaker":"Bill Atterbury","startTime":1144.75,"endTime":1150.18,"body":"a lot of a lot of stock of"},{"speaker":"Bill Atterbury","startTime":1150.18,"endTime":1152.49,"body":"wouldn't have become Xerox,"},{"speaker":"Bill Atterbury","startTime":1150.18,"endTime":1152.49,"body":"which is, you know, back in that"},{"speaker":"Bill Atterbury","startTime":1152.49,"endTime":1158.16,"body":"time, grew, grew quite a bit. He"},{"speaker":"Bill Atterbury","startTime":1152.49,"endTime":1158.16,"body":"was actually a very"},{"speaker":"Bill Atterbury","startTime":1158.16,"endTime":1162.27,"body":"philanthropic person as well."},{"speaker":"Bill Atterbury","startTime":1158.16,"endTime":1162.27,"body":"And he used to say, I hope to"},{"speaker":"Bill Atterbury","startTime":1162.27,"endTime":1165.15,"body":"die a poor man, because he spent"},{"speaker":"Bill Atterbury","startTime":1162.27,"endTime":1165.15,"body":"the rest of his life basically"},{"speaker":"Bill Atterbury","startTime":1165.15,"endTime":1167.8500000000001,"body":"giving away his riches."},{"speaker":"Aaron Moncur","startTime":1167.91,"endTime":1171.0900000000001,"body":"Yeah, well, that's"},{"speaker":"Aaron Moncur","startTime":1167.91,"endTime":1171.0900000000001,"body":"terrific. All right. Well, let's"},{"speaker":"Aaron Moncur","startTime":1171.0900000000001,"endTime":1175.71,"body":"move on to the next topic here"},{"speaker":"Aaron Moncur","startTime":1171.0900000000001,"endTime":1175.71,"body":"which which you phrase is the"},{"speaker":"Aaron Moncur","startTime":1175.71,"endTime":1179.25,"body":"sandwich coin? I don't know if"},{"speaker":"Aaron Moncur","startTime":1175.71,"endTime":1179.25,"body":"that's a term that's used if"},{"speaker":"Aaron Moncur","startTime":1179.25,"endTime":1182.25,"body":"Patel or if this is a general"},{"speaker":"Aaron Moncur","startTime":1179.25,"endTime":1182.25,"body":"term that I should understand"},{"speaker":"Aaron Moncur","startTime":1182.25,"endTime":1185.31,"body":"that I just didn't pick up on."},{"speaker":"Aaron Moncur","startTime":1182.25,"endTime":1185.31,"body":"But can you tell us a little bit"},{"speaker":"Aaron Moncur","startTime":1185.31,"endTime":1186.8400000000001,"body":"what what is the sandwich coin"},{"speaker":"Bill Atterbury","startTime":1188.4,"endTime":1191.5800000000002,"body":"the sandwich"},{"speaker":"Bill Atterbury","startTime":1188.4,"endTime":1191.5800000000002,"body":"coin is work that we did for the"},{"speaker":"Bill Atterbury","startTime":1191.5800000000002,"endTime":1196.68,"body":"US government, Department of"},{"speaker":"Bill Atterbury","startTime":1191.5800000000002,"endTime":1196.68,"body":"Treasury back in the 60s. And"},{"speaker":"Bill Atterbury","startTime":1196.77,"endTime":1200.1000000000001,"body":"basically the challenge was"},{"speaker":"Bill Atterbury","startTime":1196.77,"endTime":1200.1000000000001,"body":"okay, the coins there and I'll"},{"speaker":"Bill Atterbury","startTime":1200.7,"endTime":1204.69,"body":"mainly talk about quarters and"},{"speaker":"Bill Atterbury","startTime":1200.7,"endTime":1204.69,"body":"dimes, they're made of silver"},{"speaker":"Bill Atterbury","startTime":1205.38,"endTime":1210.0900000000001,"body":"and they were solid silver and"},{"speaker":"Bill Atterbury","startTime":1205.38,"endTime":1210.0900000000001,"body":"the government even at that time"},{"speaker":"Bill Atterbury","startTime":1210.0900000000001,"endTime":1213.93,"body":"was saying you know, these are"},{"speaker":"Bill Atterbury","startTime":1210.0900000000001,"endTime":1213.93,"body":"getting really expensive to make"},{"speaker":"Bill Atterbury","startTime":1213.93,"endTime":1217.26,"body":"we can't afford to make these"},{"speaker":"Bill Atterbury","startTime":1213.93,"endTime":1217.26,"body":"out a similar anymore. Can you"},{"speaker":"Bill Atterbury","startTime":1217.29,"endTime":1219.8700000000001,"body":"can you help us out? If a"},{"speaker":"Bill Atterbury","startTime":1217.29,"endTime":1219.8700000000001,"body":"quarter were made out of silver"},{"speaker":"Bill Atterbury","startTime":1219.8700000000001,"endTime":1224.04,"body":"today, it would be six bucks to"},{"speaker":"Bill Atterbury","startTime":1219.8700000000001,"endTime":1224.04,"body":"just in the silver cost. Wow. A"},{"speaker":"Bill Atterbury","startTime":1224.04,"endTime":1228.03,"body":"dime would cost perspective. So"},{"speaker":"Bill Atterbury","startTime":1224.04,"endTime":1228.03,"body":"you know, clearly not"},{"speaker":"Bill Atterbury","startTime":1228.03,"endTime":1233.28,"body":"sustainable. We'd all be a"},{"speaker":"Bill Atterbury","startTime":1228.03,"endTime":1233.28,"body":"downer quarters and dimes the"},{"speaker":"Bill Atterbury","startTime":1233.28,"endTime":1238.1100000000001,"body":"case them in. So that's"},{"speaker":"Bill Atterbury","startTime":1233.28,"endTime":1238.1100000000001,"body":"obviously not sustainable"},{"speaker":"Bill Atterbury","startTime":1238.1100000000001,"endTime":1240.96,"body":"condition either. So they came"},{"speaker":"Bill Atterbury","startTime":1238.1100000000001,"endTime":1240.96,"body":"to us they said okay, you're"},{"speaker":"Bill Atterbury","startTime":1240.96,"endTime":1244.53,"body":"used to Aaron, you're used to"},{"speaker":"Bill Atterbury","startTime":1240.96,"endTime":1244.53,"body":"requirements from From other"},{"speaker":"Bill Atterbury","startTime":1244.53,"endTime":1247.8,"body":"clients, they say, Okay, you got"},{"speaker":"Bill Atterbury","startTime":1244.53,"endTime":1247.8,"body":"to make something that's the"},{"speaker":"Bill Atterbury","startTime":1247.8,"endTime":1251.01,"body":"same diameter, it's got to look"},{"speaker":"Bill Atterbury","startTime":1247.8,"endTime":1251.01,"body":"the same, it's gonna same"},{"speaker":"Bill Atterbury","startTime":1251.01,"endTime":1254.22,"body":"thickness, it's gonna have the"},{"speaker":"Bill Atterbury","startTime":1251.01,"endTime":1254.22,"body":"same weight. But it's got to"},{"speaker":"Bill Atterbury","startTime":1254.22,"endTime":1258.66,"body":"cost a lot less to make. Can you"},{"speaker":"Bill Atterbury","startTime":1254.22,"endTime":1258.66,"body":"do that for me? And that's the"},{"speaker":"Bill Atterbury","startTime":1258.66,"endTime":1261.0,"body":"challenge. So,"},{"speaker":"Aaron Moncur","startTime":1261.63,"endTime":1264.72,"body":"will becomes a"},{"speaker":"Aaron Moncur","startTime":1261.63,"endTime":1264.72,"body":"material science problem? Yeah."},{"speaker":"Aaron Moncur","startTime":1264.9,"endTime":1265.29,"body":"Yeah,"},{"speaker":"Bill Atterbury","startTime":1265.3200000000002,"endTime":1267.06,"body":"no manufacturing"},{"speaker":"Bill Atterbury","startTime":1265.3200000000002,"endTime":1267.06,"body":"problem too, because you got to"},{"speaker":"Bill Atterbury","startTime":1267.06,"endTime":1270.72,"body":"figure how to make it. So we"},{"speaker":"Bill Atterbury","startTime":1267.06,"endTime":1270.72,"body":"came up with the nickel copper"},{"speaker":"Bill Atterbury","startTime":1270.75,"endTime":1273.93,"body":"sandwich, which is why they"},{"speaker":"Bill Atterbury","startTime":1270.75,"endTime":1273.93,"body":"called the sandwich coin. So"},{"speaker":"Bill Atterbury","startTime":1273.93,"endTime":1276.3,"body":"copper in the middle and nickel"},{"speaker":"Bill Atterbury","startTime":1273.93,"endTime":1276.3,"body":"on the outsides, nickel gives it"},{"speaker":"Bill Atterbury","startTime":1276.3,"endTime":1281.4,"body":"strength and corrosion"},{"speaker":"Bill Atterbury","startTime":1276.3,"endTime":1281.4,"body":"resistance. And obviously, the"},{"speaker":"Bill Atterbury","startTime":1281.4,"endTime":1284.73,"body":"copper is less expensive, not"},{"speaker":"Bill Atterbury","startTime":1281.4,"endTime":1284.73,"body":"not really cheap these days."},{"speaker":"Bill Atterbury","startTime":1284.73,"endTime":1289.5,"body":"coppers pretty expensive, even"},{"speaker":"Bill Atterbury","startTime":1284.73,"endTime":1289.5,"body":"these days. But then that got"},{"speaker":"Bill Atterbury","startTime":1289.5,"endTime":1291.75,"body":"implemented in both the quarter"},{"speaker":"Bill Atterbury","startTime":1289.5,"endTime":1291.75,"body":"and the diamond, they launched"},{"speaker":"Bill Atterbury","startTime":1291.75,"endTime":1295.41,"body":"that back in 65. So anything"},{"speaker":"Bill Atterbury","startTime":1291.75,"endTime":1295.41,"body":"that was minted before 65 will"},{"speaker":"Bill Atterbury","startTime":1295.41,"endTime":1297.27,"body":"be out of silver, and anything"},{"speaker":"Bill Atterbury","startTime":1295.41,"endTime":1297.27,"body":"after that,"},{"speaker":"Aaron Moncur","startTime":1297.3600000000001,"endTime":1302.88,"body":"what challenges"},{"speaker":"Aaron Moncur","startTime":1297.3600000000001,"endTime":1302.88,"body":"did your team run into with this"},{"speaker":"Aaron Moncur","startTime":1302.88,"endTime":1303.54,"body":"project?"},{"speaker":"Bill Atterbury","startTime":1303.96,"endTime":1307.71,"body":"Well, primarily,"},{"speaker":"Bill Atterbury","startTime":1303.96,"endTime":1307.71,"body":"obviously, getting getting the"},{"speaker":"Bill Atterbury","startTime":1307.74,"endTime":1313.23,"body":"sheet material made, basically"},{"speaker":"Bill Atterbury","startTime":1307.74,"endTime":1313.23,"body":"the CO rolling process to make"},{"speaker":"Bill Atterbury","startTime":1313.23,"endTime":1317.16,"body":"the sandwich part is is, is the"},{"speaker":"Bill Atterbury","startTime":1313.23,"endTime":1317.16,"body":"key once you figured out you can"},{"speaker":"Bill Atterbury","startTime":1317.16,"endTime":1319.98,"body":"do that. And now you got to"},{"speaker":"Bill Atterbury","startTime":1317.16,"endTime":1319.98,"body":"figure out how to get those"},{"speaker":"Bill Atterbury","startTime":1320.0700000000002,"endTime":1323.52,"body":"things put together and the"},{"speaker":"Bill Atterbury","startTime":1320.0700000000002,"endTime":1323.52,"body":"processes necessary to to create"},{"speaker":"Bill Atterbury","startTime":1323.52,"endTime":1324.24,"body":"that material."},{"speaker":"Aaron Moncur","startTime":1324.69,"endTime":1328.0800000000002,"body":"So is it's not"},{"speaker":"Aaron Moncur","startTime":1324.69,"endTime":1328.0800000000002,"body":"just nickel plated, there's a"},{"speaker":"Aaron Moncur","startTime":1328.0800000000002,"endTime":1332.22,"body":"sheet of nickel that gets rolled"},{"speaker":"Aaron Moncur","startTime":1328.0800000000002,"endTime":1332.22,"body":"across on both sides of the"},{"speaker":"Aaron Moncur","startTime":1332.22,"endTime":1334.92,"body":"copper. And they're they're"},{"speaker":"Aaron Moncur","startTime":1332.22,"endTime":1334.92,"body":"fused somehow."},{"speaker":"Bill Atterbury","startTime":1334.95,"endTime":1336.45,"body":"Yeah, that's"},{"speaker":"Bill Atterbury","startTime":1334.95,"endTime":1336.45,"body":"correct. It's not not nickel"},{"speaker":"Bill Atterbury","startTime":1336.45,"endTime":1339.5700000000002,"body":"plated. It's just it's three"},{"speaker":"Bill Atterbury","startTime":1336.45,"endTime":1339.5700000000002,"body":"sheets squeezed together and a"},{"speaker":"Bill Atterbury","startTime":1339.5700000000002,"endTime":1343.8600000000001,"body":"high pressure roller that fuses"},{"speaker":"Bill Atterbury","startTime":1339.5700000000002,"endTime":1343.8600000000001,"body":"them together. And that's about"},{"speaker":"Bill Atterbury","startTime":1343.8600000000001,"endTime":1347.3400000000001,"body":"all I know about the process."},{"speaker":"Bill Atterbury","startTime":1343.8600000000001,"endTime":1347.3400000000001,"body":"But sure, there's somebody out"},{"speaker":"Bill Atterbury","startTime":1347.3400000000001,"endTime":1347.94,"body":"there who knows."},{"speaker":"Aaron Moncur","startTime":1348.66,"endTime":1353.3400000000001,"body":"And was was the"},{"speaker":"Aaron Moncur","startTime":1348.66,"endTime":1353.3400000000001,"body":"nickel used to because of, you"},{"speaker":"Aaron Moncur","startTime":1353.3400000000001,"endTime":1357.03,"body":"know, anti corrosion properties?"},{"speaker":"Aaron Moncur","startTime":1353.3400000000001,"endTime":1357.03,"body":"Is that the purpose for the"},{"speaker":"Aaron Moncur","startTime":1357.03,"endTime":1357.48,"body":"nickel?"},{"speaker":"Bill Atterbury","startTime":1358.8600000000001,"endTime":1360.54,"body":"Of course, it's"},{"speaker":"Bill Atterbury","startTime":1358.8600000000001,"endTime":1360.54,"body":"got to balance the weight out"},{"speaker":"Bill Atterbury","startTime":1360.96,"endTime":1364.05,"body":"anti corrosion, and it's still"},{"speaker":"Bill Atterbury","startTime":1360.96,"endTime":1364.05,"body":"got to look like a quarter. So"},{"speaker":"Bill Atterbury","startTime":1364.05,"endTime":1368.16,"body":"it's got to be silver in colour"},{"speaker":"Bill Atterbury","startTime":1364.05,"endTime":1368.16,"body":"and, and durable. Actually,"},{"speaker":"Bill Atterbury","startTime":1368.16,"endTime":1370.26,"body":"okay, it's more durable. Okay."},{"speaker":"Bill Atterbury","startTime":1368.16,"endTime":1370.26,"body":"Yeah. Was"},{"speaker":"Aaron Moncur","startTime":1371.49,"endTime":1374.5800000000002,"body":"Do you know how"},{"speaker":"Aaron Moncur","startTime":1371.49,"endTime":1374.5800000000002,"body":"much the the material cost is"},{"speaker":"Aaron Moncur","startTime":1374.5800000000002,"endTime":1378.42,"body":"today for you mentioned before"},{"speaker":"Aaron Moncur","startTime":1374.5800000000002,"endTime":1378.42,"body":"that a quarter would be $6? If"},{"speaker":"Aaron Moncur","startTime":1378.42,"endTime":1381.75,"body":"it was silver? What what is a"},{"speaker":"Aaron Moncur","startTime":1378.42,"endTime":1381.75,"body":"quarter worth today? Do you know"},{"speaker":"Aaron Moncur","startTime":1381.78,"endTime":1383.22,"body":"in just material cost?"},{"speaker":"Bill Atterbury","startTime":1383.28,"endTime":1385.71,"body":"Yeah, I don't"},{"speaker":"Bill Atterbury","startTime":1383.28,"endTime":1385.71,"body":"know. I mean, obviously, there's"},{"speaker":"Bill Atterbury","startTime":1385.71,"endTime":1389.91,"body":"some material cost and scrap"},{"speaker":"Bill Atterbury","startTime":1385.71,"endTime":1389.91,"body":"and, you know, the presses"},{"speaker":"Bill Atterbury","startTime":1389.91,"endTime":1393.63,"body":"aren't free either. So I don't I"},{"speaker":"Bill Atterbury","startTime":1389.91,"endTime":1393.63,"body":"don't know what the right costs"},{"speaker":"Bill Atterbury","startTime":1393.63,"endTime":1394.26,"body":"are. I mean,"},{"speaker":"Aaron Moncur","startTime":1394.3200000000002,"endTime":1396.21,"body":"I'm gonna have to"},{"speaker":"Aaron Moncur","startTime":1394.3200000000002,"endTime":1396.21,"body":"look that up more than they were"},{"speaker":"Aaron Moncur","startTime":1396.48,"endTime":1403.68,"body":"curious. That's a whole other"},{"speaker":"Aaron Moncur","startTime":1396.48,"endTime":1403.68,"body":"conversation. Yeah. Okay, well,"},{"speaker":"Aaron Moncur","startTime":1403.68,"endTime":1408.48,"body":"let's, let's move off on to the"},{"speaker":"Aaron Moncur","startTime":1403.68,"endTime":1408.48,"body":"next one, then the first UPC"},{"speaker":"Aaron Moncur","startTime":1408.51,"endTime":1410.43,"body":"what was Patel's involvement in"},{"speaker":"Aaron Moncur","startTime":1408.51,"endTime":1410.43,"body":"that?"},{"speaker":"Bill Atterbury","startTime":1411.1490000000001,"endTime":1415.1390000000001,"body":"So we developed"},{"speaker":"Bill Atterbury","startTime":1411.1490000000001,"endTime":1415.1390000000001,"body":"the first UPC code, and now it's"},{"speaker":"Bill Atterbury","startTime":1415.169,"endTime":1418.6190000000001,"body":"ubiquitous, you see it on"},{"speaker":"Bill Atterbury","startTime":1415.169,"endTime":1418.6190000000001,"body":"everything in the store, I see"},{"speaker":"Bill Atterbury","startTime":1418.6190000000001,"endTime":1420.419,"body":"something on the shelf, it"},{"speaker":"Bill Atterbury","startTime":1418.6190000000001,"endTime":1420.419,"body":"doesn't have it, I put it back,"},{"speaker":"Bill Atterbury","startTime":1420.419,"endTime":1424.679,"body":"because I know it's gonna be a"},{"speaker":"Bill Atterbury","startTime":1420.419,"endTime":1424.679,"body":"long trip to the cashier line if"},{"speaker":"Bill Atterbury","startTime":1424.679,"endTime":1429.089,"body":"I don't have a UPC code on"},{"speaker":"Bill Atterbury","startTime":1424.679,"endTime":1429.089,"body":"whatever I'm buying. But we did"},{"speaker":"Bill Atterbury","startTime":1429.089,"endTime":1432.1490000000001,"body":"this work originally, for the"},{"speaker":"Bill Atterbury","startTime":1429.089,"endTime":1432.1490000000001,"body":"supermarket interest Institute,"},{"speaker":"Bill Atterbury","startTime":1432.179,"endTime":1433.979,"body":"it wasn't government and"},{"speaker":"Bill Atterbury","startTime":1432.179,"endTime":1433.979,"body":"government didn't have the"},{"speaker":"Bill Atterbury","startTime":1433.979,"endTime":1436.679,"body":"foresight to do this. The"},{"speaker":"Bill Atterbury","startTime":1433.979,"endTime":1436.679,"body":"grocery stores themselves, you"},{"speaker":"Bill Atterbury","startTime":1436.679,"endTime":1439.589,"body":"know, they that sure that'd be"},{"speaker":"Bill Atterbury","startTime":1436.679,"endTime":1439.589,"body":"cool, but they don't have the"},{"speaker":"Bill Atterbury","startTime":1439.589,"endTime":1442.589,"body":"resources to do it. So the"},{"speaker":"Bill Atterbury","startTime":1439.589,"endTime":1442.589,"body":"supermarket Institute which is a"},{"speaker":"Bill Atterbury","startTime":1442.589,"endTime":1446.069,"body":"consortium of researchers got"},{"speaker":"Bill Atterbury","startTime":1442.589,"endTime":1446.069,"body":"together and said you know, this"},{"speaker":"Bill Atterbury","startTime":1446.069,"endTime":1448.829,"body":"is something we could really use"},{"speaker":"Bill Atterbury","startTime":1446.069,"endTime":1448.829,"body":"and really need and had the"},{"speaker":"Bill Atterbury","startTime":1448.829,"endTime":1454.6490000000001,"body":"vision to to create it. The"},{"speaker":"Bill Atterbury","startTime":1448.829,"endTime":1454.6490000000001,"body":"actual 12 digit code that you"},{"speaker":"Bill Atterbury","startTime":1454.6490000000001,"endTime":1459.749,"body":"see today was one of a number of"},{"speaker":"Bill Atterbury","startTime":1454.6490000000001,"endTime":1459.749,"body":"we asked we asked the industry"},{"speaker":"Bill Atterbury","startTime":1459.749,"endTime":1464.729,"body":"for proposals and it was one of"},{"speaker":"Bill Atterbury","startTime":1459.749,"endTime":1464.729,"body":"a number that were submitted the"},{"speaker":"Bill Atterbury","startTime":1464.729,"endTime":1468.209,"body":"winning one by IBM but we did"},{"speaker":"Bill Atterbury","startTime":1464.729,"endTime":1468.209,"body":"the development on that and on"},{"speaker":"Bill Atterbury","startTime":1468.209,"endTime":1474.209,"body":"the systems that go around it to"},{"speaker":"Bill Atterbury","startTime":1468.209,"endTime":1474.209,"body":"create that and a little bit of"},{"speaker":"Bill Atterbury","startTime":1474.209,"endTime":1480.8690000000001,"body":"history their first product was"},{"speaker":"Bill Atterbury","startTime":1474.209,"endTime":1480.8690000000001,"body":"a stick GC juicy Juicy Fruit gum"},{"speaker":"Bill Atterbury","startTime":1480.8690000000001,"endTime":1485.669,"body":"case you know packet of juicy"},{"speaker":"Bill Atterbury","startTime":1480.8690000000001,"endTime":1485.669,"body":"fruit gum and it was sold in a"},{"speaker":"Bill Atterbury","startTime":1485.669,"endTime":1489.839,"body":"store in Troy Ohio and that was"},{"speaker":"Bill Atterbury","startTime":1485.669,"endTime":1489.839,"body":"that was a big deal back then."},{"speaker":"Bill Atterbury","startTime":1491.579,"endTime":1496.169,"body":"1974 and I you know I saw these"},{"speaker":"Bill Atterbury","startTime":1491.579,"endTime":1496.169,"body":"when I was little it's like well"},{"speaker":"Bill Atterbury","startTime":1538.069,"endTime":1542.1789999999999,"body":"that doesn't make any sense. Who"},{"speaker":"Bill Atterbury","startTime":1538.069,"endTime":1542.1789999999999,"body":"who needs that? You know, you"},{"speaker":"Bill Atterbury","startTime":1542.1789999999999,"endTime":1545.899,"body":"just go to the cashier your hand"},{"speaker":"Bill Atterbury","startTime":1542.1789999999999,"endTime":1545.899,"body":"or a dime and you should okay,"},{"speaker":"Bill Atterbury","startTime":1545.899,"endTime":1550.759,"body":"you're good to go and but the"},{"speaker":"Bill Atterbury","startTime":1545.899,"endTime":1550.759,"body":"reality is is you can see now"},{"speaker":"Bill Atterbury","startTime":1550.819,"endTime":1555.829,"body":"everything is built around that"},{"speaker":"Bill Atterbury","startTime":1550.819,"endTime":1555.829,"body":"as a way to keep track of your"},{"speaker":"Bill Atterbury","startTime":1555.829,"endTime":1561.889,"body":"product price it to obviously"},{"speaker":"Bill Atterbury","startTime":1555.829,"endTime":1561.889,"body":"again very quickly and you know,"},{"speaker":"Bill Atterbury","startTime":1561.889,"endTime":1568.519,"body":"the self scanners are a great"},{"speaker":"Bill Atterbury","startTime":1561.889,"endTime":1568.519,"body":"way to leverage improvement and"},{"speaker":"Bill Atterbury","startTime":1568.549,"endTime":1572.779,"body":"in getting people out the door."},{"speaker":"Bill Atterbury","startTime":1568.549,"endTime":1572.779,"body":"And then you look at companies"},{"speaker":"Bill Atterbury","startTime":1572.779,"endTime":1573.889,"body":"like you know, Amazon and"},{"speaker":"Aaron Moncur","startTime":1573.8899999999999,"endTime":1574.82,"body":"see Stan for"},{"speaker":"Bill Atterbury","startTime":1576.98,"endTime":1579.08,"body":"Universal"},{"speaker":"Bill Atterbury","startTime":1576.98,"endTime":1579.08,"body":"Product Code, I think,"},{"speaker":"Aaron Moncur","startTime":1580.22,"endTime":1584.99,"body":"universal product."},{"speaker":"Aaron Moncur","startTime":1580.22,"endTime":1584.99,"body":"Okay, I've been curious about"},{"speaker":"Aaron Moncur","startTime":1584.99,"endTime":1590.87,"body":"this in the past. asked how, how"},{"speaker":"Aaron Moncur","startTime":1584.99,"endTime":1590.87,"body":"universal are the universal"},{"speaker":"Aaron Moncur","startTime":1590.87,"endTime":1594.83,"body":"product codes? I mean, if I'm in"},{"speaker":"Aaron Moncur","startTime":1590.87,"endTime":1594.83,"body":"a grocery store, let's say I'm"},{"speaker":"Aaron Moncur","startTime":1594.83,"endTime":1599.48,"body":"in an Albertsons in California,"},{"speaker":"Aaron Moncur","startTime":1594.83,"endTime":1599.48,"body":"and there's a certain UPC code"},{"speaker":"Aaron Moncur","startTime":1599.48,"endTime":1603.23,"body":"on, you know, box of cereal or"},{"speaker":"Aaron Moncur","startTime":1599.48,"endTime":1603.23,"body":"something, and then I'm in a"},{"speaker":"Aaron Moncur","startTime":1603.23,"endTime":1610.55,"body":"Fry's supermarket in New York,"},{"speaker":"Aaron Moncur","startTime":1603.23,"endTime":1610.55,"body":"and I pick up the same box of"},{"speaker":"Aaron Moncur","startTime":1610.55,"endTime":1615.6799999999998,"body":"cereal, is the UPC going to be"},{"speaker":"Aaron Moncur","startTime":1610.55,"endTime":1615.6799999999998,"body":"the same on both? Or is it like"},{"speaker":"Aaron Moncur","startTime":1615.71,"endTime":1618.62,"body":"institution specific, like"},{"speaker":"Aaron Moncur","startTime":1615.71,"endTime":1618.62,"body":"supermarket specific?"},{"speaker":"Bill Atterbury","startTime":1619.04,"endTime":1621.1399999999999,"body":"I think it's"},{"speaker":"Bill Atterbury","startTime":1619.04,"endTime":1621.1399999999999,"body":"standard across the industry,"},{"speaker":"Bill Atterbury","startTime":1621.71,"endTime":1625.4299999999998,"body":"because the manufacturers have"},{"speaker":"Bill Atterbury","startTime":1621.71,"endTime":1625.4299999999998,"body":"adopted it. Of the of the of the"},{"speaker":"Bill Atterbury","startTime":1625.46,"endTime":1629.8999999999999,"body":"products are selling. And, okay,"},{"speaker":"Bill Atterbury","startTime":1625.46,"endTime":1629.8999999999999,"body":"somewhere, there's this list of"},{"speaker":"Bill Atterbury","startTime":1629.8999999999999,"endTime":1632.4199999999998,"body":"what that all means. I mean,"},{"speaker":"Bill Atterbury","startTime":1629.8999999999999,"endTime":1632.4199999999998,"body":"obviously, you read a code and"},{"speaker":"Bill Atterbury","startTime":1632.75,"endTime":1638.33,"body":"it traces back to one specific"},{"speaker":"Bill Atterbury","startTime":1632.75,"endTime":1638.33,"body":"product. I don't know if it's"},{"speaker":"Bill Atterbury","startTime":1638.36,"endTime":1639.8899999999999,"body":"international or not."},{"speaker":"Aaron Moncur","startTime":1640.37,"endTime":1642.8,"body":"So there's got to"},{"speaker":"Aaron Moncur","startTime":1640.37,"endTime":1642.8,"body":"be some organisation that keeps"},{"speaker":"Aaron Moncur","startTime":1642.8,"endTime":1647.36,"body":"track of this massive database"},{"speaker":"Aaron Moncur","startTime":1642.8,"endTime":1647.36,"body":"of UPC codes. And at some point,"},{"speaker":"Aaron Moncur","startTime":1647.3899999999999,"endTime":1651.35,"body":"a product is going to become"},{"speaker":"Aaron Moncur","startTime":1647.3899999999999,"endTime":1651.35,"body":"obsolete and removed from the"},{"speaker":"Aaron Moncur","startTime":1651.35,"endTime":1654.35,"body":"market. And so I guess, whatever"},{"speaker":"Aaron Moncur","startTime":1651.35,"endTime":1654.35,"body":"organisation This is, just"},{"speaker":"Aaron Moncur","startTime":1656.9299999999998,"endTime":1661.9099999999999,"body":"allows that UPC code to become"},{"speaker":"Aaron Moncur","startTime":1656.9299999999998,"endTime":1661.9099999999999,"body":"available, again to be applied"},{"speaker":"Aaron Moncur","startTime":1661.9099999999999,"endTime":1663.6799999999998,"body":"to another product. Is that how"},{"speaker":"Aaron Moncur","startTime":1661.9099999999999,"endTime":1663.6799999999998,"body":"it works?"},{"speaker":"Bill Atterbury","startTime":1663.8899999999999,"endTime":1665.45,"body":"It's a good"},{"speaker":"Bill Atterbury","startTime":1663.8899999999999,"endTime":1665.45,"body":"question. I don't know how it"},{"speaker":"Bill Atterbury","startTime":1665.45,"endTime":1670.97,"body":"works its way down the bottom,"},{"speaker":"Bill Atterbury","startTime":1665.45,"endTime":1670.97,"body":"some computer somewhere. I"},{"speaker":"Bill Atterbury","startTime":1670.97,"endTime":1673.76,"body":"assume they obviously them at"},{"speaker":"Bill Atterbury","startTime":1670.97,"endTime":1673.76,"body":"some point in time, but there's"},{"speaker":"Bill Atterbury","startTime":1673.76,"endTime":1676.04,"body":"product in the pipeline. I think"},{"speaker":"Bill Atterbury","startTime":1673.76,"endTime":1676.04,"body":"you got to keep track of it."},{"speaker":"Bill Atterbury","startTime":1676.04,"endTime":1676.46,"body":"Right."},{"speaker":"Aaron Moncur","startTime":1677.4199999999998,"endTime":1681.44,"body":"Yeah, sure. Yeah."},{"speaker":"Aaron Moncur","startTime":1677.4199999999998,"endTime":1681.44,"body":"So did Patel also develop the"},{"speaker":"Aaron Moncur","startTime":1681.44,"endTime":1686.99,"body":"scanners? I mean, I guess the"},{"speaker":"Aaron Moncur","startTime":1681.44,"endTime":1686.99,"body":"the UPC code itself is not all"},{"speaker":"Aaron Moncur","startTime":1686.99,"endTime":1689.54,"body":"that useful without the scanner."},{"speaker":"Aaron Moncur","startTime":1686.99,"endTime":1689.54,"body":"Right. Right."},{"speaker":"Bill Atterbury","startTime":1689.54,"endTime":1692.06,"body":"It's a system,"},{"speaker":"Bill Atterbury","startTime":1689.54,"endTime":1692.06,"body":"as you can imagine, and"},{"speaker":"Bill Atterbury","startTime":1692.09,"endTime":1696.98,"body":"obviously, there's compromises"},{"speaker":"Bill Atterbury","startTime":1692.09,"endTime":1696.98,"body":"and UPC code. If you'll notice,"},{"speaker":"Bill Atterbury","startTime":1696.98,"endTime":1701.75,"body":"and I'm sure you have, you know,"},{"speaker":"Bill Atterbury","startTime":1696.98,"endTime":1701.75,"body":"in, in addition to the linear"},{"speaker":"Bill Atterbury","startTime":1702.47,"endTime":1705.86,"body":"pattern they have on there,"},{"speaker":"Bill Atterbury","startTime":1702.47,"endTime":1705.86,"body":"there's also a, a number you can"},{"speaker":"Bill Atterbury","startTime":1705.86,"endTime":1711.11,"body":"read, human readable number that"},{"speaker":"Bill Atterbury","startTime":1705.86,"endTime":1711.11,"body":"goes on that. And so the real"},{"speaker":"Bill Atterbury","startTime":1711.11,"endTime":1714.11,"body":"key is coming up with something"},{"speaker":"Bill Atterbury","startTime":1711.11,"endTime":1714.11,"body":"that can be easily read by a"},{"speaker":"Bill Atterbury","startTime":1714.44,"endTime":1716.75,"body":"machine, a laser scanner. And in"},{"speaker":"Bill Atterbury","startTime":1714.44,"endTime":1716.75,"body":"the early days, that wasn't"},{"speaker":"Bill Atterbury","startTime":1716.75,"endTime":1720.77,"body":"easy. So there was a lot of"},{"speaker":"Bill Atterbury","startTime":1716.75,"endTime":1720.77,"body":"concessions made to the scanning"},{"speaker":"Bill Atterbury","startTime":1720.77,"endTime":1725.09,"body":"techniques and the technology"},{"speaker":"Bill Atterbury","startTime":1720.77,"endTime":1725.09,"body":"used for picking up that that"},{"speaker":"Bill Atterbury","startTime":1725.09,"endTime":1728.48,"body":"information. Nowadays, I think"},{"speaker":"Bill Atterbury","startTime":1725.09,"endTime":1728.48,"body":"it would be a lot easier to get"},{"speaker":"Bill Atterbury","startTime":1728.48,"endTime":1731.6299999999999,"body":"away with more, but kind of"},{"speaker":"Bill Atterbury","startTime":1728.48,"endTime":1731.6299999999999,"body":"developing that whole system. As"},{"speaker":"Bill Atterbury","startTime":1731.6299999999999,"endTime":1735.6499999999999,"body":"far as scanners themselves. We"},{"speaker":"Bill Atterbury","startTime":1731.6299999999999,"endTime":1735.6499999999999,"body":"didn't do the scanners, but we"},{"speaker":"Bill Atterbury","startTime":1735.6499999999999,"endTime":1737.21,"body":"came up with the methodology to"},{"speaker":"Bill Atterbury","startTime":1735.6499999999999,"endTime":1737.21,"body":"read them."},{"speaker":"Aaron Moncur","startTime":1737.4199999999998,"endTime":1742.01,"body":"Got it. Okay. So"},{"speaker":"Aaron Moncur","startTime":1737.4199999999998,"endTime":1742.01,"body":"the the individual bars in these"},{"speaker":"Aaron Moncur","startTime":1742.04,"endTime":1748.1,"body":"UPC codes, they something about"},{"speaker":"Aaron Moncur","startTime":1742.04,"endTime":1748.1,"body":"the, I guess the number of bars"},{"speaker":"Aaron Moncur","startTime":1748.1299999999999,"endTime":1751.31,"body":"and the spacing between bars and"},{"speaker":"Aaron Moncur","startTime":1748.1299999999999,"endTime":1751.31,"body":"the thickness of those bars."},{"speaker":"Aaron Moncur","startTime":1751.49,"endTime":1756.6799999999998,"body":"That unique combination is what"},{"speaker":"Aaron Moncur","startTime":1751.49,"endTime":1756.6799999999998,"body":"is what designates it as this 12"},{"speaker":"Aaron Moncur","startTime":1756.6799999999998,"endTime":1757.94,"body":"digit number. Is that right?"},{"speaker":"Bill Atterbury","startTime":1757.97,"endTime":1759.6799999999998,"body":"Yeah, that's"},{"speaker":"Bill Atterbury","startTime":1757.97,"endTime":1759.6799999999998,"body":"correct. I don't know all the"},{"speaker":"Bill Atterbury","startTime":1759.6799999999998,"endTime":1763.34,"body":"details. But yeah, the bars and"},{"speaker":"Bill Atterbury","startTime":1759.6799999999998,"endTime":1763.34,"body":"the widths. And the number."},{"speaker":"Bill Atterbury","startTime":1763.49,"endTime":1766.46,"body":"Yeah, at all. Okay, and that"},{"speaker":"Bill Atterbury","startTime":1763.49,"endTime":1766.46,"body":"says quite a number of,"},{"speaker":"Bill Atterbury","startTime":1767.45,"endTime":1771.77,"body":"obviously combinations of"},{"speaker":"Bill Atterbury","startTime":1767.45,"endTime":1771.77,"body":"products. 12 digits gets here"},{"speaker":"Bill Atterbury","startTime":1771.8,"endTime":1774.32,"body":"gets you. That's a lot, a lot of"},{"speaker":"Bill Atterbury","startTime":1771.8,"endTime":1774.32,"body":"products"},{"speaker":"Aaron Moncur","startTime":1775.1299999999999,"endTime":1779.87,"body":"that, like"},{"speaker":"Aaron Moncur","startTime":1775.1299999999999,"endTime":1779.87,"body":"hundreds of billions. I think"},{"speaker":"Aaron Moncur","startTime":1779.9299999999998,"endTime":1780.74,"body":"that's where it ends up."},{"speaker":"Bill Atterbury","startTime":1780.74,"endTime":1782.03,"body":"Do the math 10"},{"speaker":"Bill Atterbury","startTime":1780.74,"endTime":1782.03,"body":"to 12 digits."},{"speaker":"Aaron Moncur","startTime":1783.23,"endTime":1787.28,"body":"Oh, even more."},{"speaker":"Aaron Moncur","startTime":1783.23,"endTime":1787.28,"body":"Yeah. Okay. All right. Well,"},{"speaker":"Aaron Moncur","startTime":1788.03,"endTime":1790.8799999999999,"body":"anything else that that we"},{"speaker":"Aaron Moncur","startTime":1788.03,"endTime":1790.8799999999999,"body":"should go over about the UPC"},{"speaker":"Aaron Moncur","startTime":1790.8799999999999,"endTime":1791.45,"body":"codes?"},{"speaker":"Bill Atterbury","startTime":1791.81,"endTime":1793.85,"body":"No, that's all I"},{"speaker":"Bill Atterbury","startTime":1791.81,"endTime":1793.85,"body":"had. I just, you know, I can't"},{"speaker":"Bill Atterbury","startTime":1793.85,"endTime":1797.24,"body":"imagine you know, if you've been"},{"speaker":"Bill Atterbury","startTime":1793.85,"endTime":1797.24,"body":"through a tour of any of the"},{"speaker":"Bill Atterbury","startTime":1798.59,"endTime":1804.62,"body":"Amazon facilities or companies"},{"speaker":"Bill Atterbury","startTime":1798.59,"endTime":1804.62,"body":"that bring stuff in and figure"},{"speaker":"Bill Atterbury","startTime":1804.62,"endTime":1806.45,"body":"out where to put it and ship it"},{"speaker":"Bill Atterbury","startTime":1804.62,"endTime":1806.45,"body":"back out the fulfilment"},{"speaker":"Bill Atterbury","startTime":1806.45,"endTime":1809.48,"body":"organisations, they just have"},{"speaker":"Bill Atterbury","startTime":1806.45,"endTime":1809.48,"body":"stuff stashed everywhere. And"},{"speaker":"Bill Atterbury","startTime":1809.48,"endTime":1812.36,"body":"it's like, how do they keep"},{"speaker":"Bill Atterbury","startTime":1809.48,"endTime":1812.36,"body":"track of all this stuff? And,"},{"speaker":"Bill Atterbury","startTime":1812.78,"endTime":1816.83,"body":"and yet they do, and they do it"},{"speaker":"Bill Atterbury","startTime":1812.78,"endTime":1816.83,"body":"in a very efficient manner. So"},{"speaker":"Bill Atterbury","startTime":1817.4299999999998,"endTime":1818.36,"body":"it's pretty massive."},{"speaker":"Aaron Moncur","startTime":1818.6889999999999,"endTime":1821.869,"body":"Okay, what can you"},{"speaker":"Aaron Moncur","startTime":1818.6889999999999,"endTime":1821.869,"body":"tell me about the golf clubs"},{"speaker":"Aaron Moncur","startTime":1821.869,"endTime":1823.1889999999999,"body":"swinging machine?"},{"speaker":"Bill Atterbury","startTime":1824.3,"endTime":1830.54,"body":"So this is one"},{"speaker":"Bill Atterbury","startTime":1824.3,"endTime":1830.54,"body":"we developed for Spalding. So"},{"speaker":"Bill Atterbury","startTime":1830.54,"endTime":1833.84,"body":"that Spalding came to us and"},{"speaker":"Bill Atterbury","startTime":1830.54,"endTime":1833.84,"body":"said, you know, we'd like to"},{"speaker":"Bill Atterbury","startTime":1833.84,"endTime":1837.83,"body":"have a machine that we can use"},{"speaker":"Bill Atterbury","startTime":1833.84,"endTime":1837.83,"body":"them to test our equipment. And"},{"speaker":"Bill Atterbury","startTime":1837.83,"endTime":1840.62,"body":"can you can you come up with"},{"speaker":"Bill Atterbury","startTime":1837.83,"endTime":1840.62,"body":"that was like, okay, we can do"},{"speaker":"Bill Atterbury","startTime":1840.62,"endTime":1845.09,"body":"that. And, you know, the golf"},{"speaker":"Bill Atterbury","startTime":1840.62,"endTime":1845.09,"body":"swing is so fluid. We didn't"},{"speaker":"Bill Atterbury","startTime":1845.09,"endTime":1848.6,"body":"even know where to start. Just"},{"speaker":"Bill Atterbury","startTime":1845.09,"endTime":1848.6,"body":"like everybody else they design."},{"speaker":"Bill Atterbury","startTime":1849.02,"endTime":1851.57,"body":"You know, the first person"},{"speaker":"Bill Atterbury","startTime":1849.02,"endTime":1851.57,"body":"design aeroplane made it look"},{"speaker":"Bill Atterbury","startTime":1851.57,"endTime":1855.23,"body":"like a bird because birds can"},{"speaker":"Bill Atterbury","startTime":1851.57,"endTime":1855.23,"body":"fly, right? So, so we did the"},{"speaker":"Bill Atterbury","startTime":1855.23,"endTime":1861.32,"body":"same. We did the same thing. We"},{"speaker":"Bill Atterbury","startTime":1855.23,"endTime":1861.32,"body":"went out and invited a bunch of"},{"speaker":"Bill Atterbury","startTime":1862.46,"endTime":1867.6799999999998,"body":"world class pro golfers to come"},{"speaker":"Bill Atterbury","startTime":1862.46,"endTime":1867.6799999999998,"body":"in and spent a couple days"},{"speaker":"Bill Atterbury","startTime":1867.6799999999998,"endTime":1871.28,"body":"videotaping them from all"},{"speaker":"Bill Atterbury","startTime":1867.6799999999998,"endTime":1871.28,"body":"different angles to get the"},{"speaker":"Bill Atterbury","startTime":1871.28,"endTime":1875.96,"body":"mechanics of their swing. And"},{"speaker":"Bill Atterbury","startTime":1871.28,"endTime":1875.96,"body":"the one that we pick that we"},{"speaker":"Bill Atterbury","startTime":1875.96,"endTime":1879.86,"body":"patterned the machine after is"},{"speaker":"Bill Atterbury","startTime":1875.96,"endTime":1879.86,"body":"Byron Nelson. So the machine got"},{"speaker":"Bill Atterbury","startTime":1879.86,"endTime":1883.52,"body":"called the Iron Byron. And if"},{"speaker":"Bill Atterbury","startTime":1879.86,"endTime":1883.52,"body":"you want to see images of it,"},{"speaker":"Bill Atterbury","startTime":1884.09,"endTime":1887.81,"body":"you can search higher and higher"},{"speaker":"Bill Atterbury","startTime":1884.09,"endTime":1887.81,"body":"Byron and you'll see what that"},{"speaker":"Bill Atterbury","startTime":1888.08,"endTime":1892.6399999999999,"body":"machine looked like. Before"},{"speaker":"Bill Atterbury","startTime":1888.08,"endTime":1892.6399999999999,"body":"computers. It was all pneumatic"},{"speaker":"Bill Atterbury","startTime":1893.36,"endTime":1897.59,"body":"kinematics were fairly simple"},{"speaker":"Bill Atterbury","startTime":1893.36,"endTime":1897.59,"body":"and straightforward, but you"},{"speaker":"Bill Atterbury","startTime":1897.59,"endTime":1901.4299999999998,"body":"charge the system up with air,"},{"speaker":"Bill Atterbury","startTime":1897.59,"endTime":1901.4299999999998,"body":"compressed air. And of course,"},{"speaker":"Bill Atterbury","startTime":1901.4299999999998,"endTime":1904.8799999999999,"body":"you know, you can get a lot of"},{"speaker":"Bill Atterbury","startTime":1901.4299999999998,"endTime":1904.8799999999999,"body":"power out of compressed air. So"},{"speaker":"Bill Atterbury","startTime":1904.9099999999999,"endTime":1910.79,"body":"it ended up being a very"},{"speaker":"Bill Atterbury","startTime":1904.9099999999999,"endTime":1910.79,"body":"repeatable way to test golf"},{"speaker":"Bill Atterbury","startTime":1910.79,"endTime":1912.2,"body":"clubs and golf equipment."},{"speaker":"Aaron Moncur","startTime":1913.039,"endTime":1918.799,"body":"Did you ever pit"},{"speaker":"Aaron Moncur","startTime":1913.039,"endTime":1918.799,"body":"Byron the golfer against iron"},{"speaker":"Aaron Moncur","startTime":1918.799,"endTime":1921.469,"body":"buyer in the machine and see who"},{"speaker":"Aaron Moncur","startTime":1918.799,"endTime":1921.469,"body":"could hit a ball farther?"},{"speaker":"Bill Atterbury","startTime":1921.5,"endTime":1925.28,"body":"Farther? i Yeah,"},{"speaker":"Bill Atterbury","startTime":1921.5,"endTime":1925.28,"body":"I know, we didn't. But the"},{"speaker":"Bill Atterbury","startTime":1925.28,"endTime":1927.8899999999999,"body":"machine clearly, sadly,"},{"speaker":"Aaron Moncur","startTime":1929.1499999999999,"endTime":1930.9199999999998,"body":"didn't Aspire. And"},{"speaker":"Aaron Moncur","startTime":1929.1499999999999,"endTime":1930.9199999999998,"body":"maybe,"},{"speaker":"Bill Atterbury","startTime":1931.1299999999999,"endTime":1934.4299999999998,"body":"and more"},{"speaker":"Bill Atterbury","startTime":1931.1299999999999,"endTime":1934.4299999999998,"body":"precisely, it doesn't go from t"},{"speaker":"Bill Atterbury","startTime":1934.4299999999998,"endTime":1940.4299999999998,"body":"to pin very elegantly, but it"},{"speaker":"Bill Atterbury","startTime":1934.4299999999998,"endTime":1940.4299999999998,"body":"you know it as far as hitting a"},{"speaker":"Bill Atterbury","startTime":1940.4299999999998,"endTime":1946.19,"body":"golf ball goes. It was pretty"},{"speaker":"Bill Atterbury","startTime":1940.4299999999998,"endTime":1946.19,"body":"good at it. Once again, this is"},{"speaker":"Bill Atterbury","startTime":1946.19,"endTime":1951.5,"body":"another classic business"},{"speaker":"Bill Atterbury","startTime":1946.19,"endTime":1951.5,"body":"failure. Spalding thought, well,"},{"speaker":"Bill Atterbury","startTime":1951.53,"endTime":1954.9199999999998,"body":"they're going to, you know,"},{"speaker":"Bill Atterbury","startTime":1951.53,"endTime":1954.9199999999998,"body":"create a business around testing"},{"speaker":"Bill Atterbury","startTime":1955.31,"endTime":1959.06,"body":"all sorts of golf equipment, and"},{"speaker":"Bill Atterbury","startTime":1955.31,"endTime":1959.06,"body":"now they got this machine, they"},{"speaker":"Bill Atterbury","startTime":1959.06,"endTime":1961.97,"body":"reached out to all the other"},{"speaker":"Bill Atterbury","startTime":1959.06,"endTime":1961.97,"body":"people in the industry and they"},{"speaker":"Bill Atterbury","startTime":1961.97,"endTime":1965.3899999999999,"body":"said, hey, you know, we've got"},{"speaker":"Bill Atterbury","startTime":1961.97,"endTime":1965.3899999999999,"body":"this machine. Do you want us to"},{"speaker":"Bill Atterbury","startTime":1965.3899999999999,"endTime":1968.6,"body":"use it to test your, your clubs"},{"speaker":"Bill Atterbury","startTime":1965.3899999999999,"endTime":1968.6,"body":"and your golf balls and all your"},{"speaker":"Bill Atterbury","startTime":1968.6,"endTime":1971.33,"body":"equipment? And, and they came"},{"speaker":"Bill Atterbury","startTime":1968.6,"endTime":1971.33,"body":"and looked at? And they said,"},{"speaker":"Bill Atterbury","startTime":1971.6299999999999,"endTime":1974.21,"body":"why would we want to do that?"},{"speaker":"Bill Atterbury","startTime":1971.6299999999999,"endTime":1974.21,"body":"You're our competitor? Okay,"},{"speaker":"Bill Atterbury","startTime":1974.6299999999999,"endTime":1979.25,"body":"we're not gonna give you our"},{"speaker":"Bill Atterbury","startTime":1974.6299999999999,"endTime":1979.25,"body":"equipment to test. And, and then"},{"speaker":"Bill Atterbury","startTime":1979.25,"endTime":1984.71,"body":"they said, but can I buy one of"},{"speaker":"Bill Atterbury","startTime":1979.25,"endTime":1984.71,"body":"those machines? Can I Can I have"},{"speaker":"Bill Atterbury","startTime":1984.71,"endTime":1989.21,"body":"one myself. And so it ended up"},{"speaker":"Bill Atterbury","startTime":1984.71,"endTime":1989.21,"body":"being not a great business for"},{"speaker":"Bill Atterbury","startTime":1989.21,"endTime":1991.73,"body":"Spalding. But they ended up"},{"speaker":"Bill Atterbury","startTime":1989.21,"endTime":1991.73,"body":"selling a fair amount of"},{"speaker":"Bill Atterbury","startTime":1991.73,"endTime":1994.04,"body":"machines to other people who"},{"speaker":"Bill Atterbury","startTime":1991.73,"endTime":1994.04,"body":"could use it to test their own"},{"speaker":"Bill Atterbury","startTime":1994.04,"endTime":1994.46,"body":"equipment."},{"speaker":"Aaron Moncur","startTime":1995.0,"endTime":1996.8899999999999,"body":"Okay, well, at"},{"speaker":"Aaron Moncur","startTime":1995.0,"endTime":1996.8899999999999,"body":"least they got to sell some of"},{"speaker":"Aaron Moncur","startTime":1996.8899999999999,"endTime":2000.01,"body":"these machines, right recoup"},{"speaker":"Aaron Moncur","startTime":1996.8899999999999,"endTime":2000.01,"body":"some of that investment. Yeah,"},{"speaker":"Bill Atterbury","startTime":2000.04,"endTime":2002.2,"body":"there was a"},{"speaker":"Bill Atterbury","startTime":2000.04,"endTime":2002.2,"body":"little bit of money there. The"},{"speaker":"Bill Atterbury","startTime":2002.2,"endTime":2007.72,"body":"machines could swing pretty"},{"speaker":"Bill Atterbury","startTime":2002.2,"endTime":2007.72,"body":"comprehensively, they were known"},{"speaker":"Bill Atterbury","startTime":2007.72,"endTime":2012.34,"body":"to break a number of golf clubs."},{"speaker":"Bill Atterbury","startTime":2007.72,"endTime":2012.34,"body":"We had set it up in one of the"},{"speaker":"Bill Atterbury","startTime":2012.34,"endTime":2018.1599999999999,"body":"wild horses and invited some of"},{"speaker":"Bill Atterbury","startTime":2012.34,"endTime":2018.1599999999999,"body":"the local pros around to come in"},{"speaker":"Bill Atterbury","startTime":2018.1599999999999,"endTime":2022.6599999999999,"body":"and news organisations to, to"},{"speaker":"Bill Atterbury","startTime":2018.1599999999999,"endTime":2022.6599999999999,"body":"film it. And so when they were"},{"speaker":"Bill Atterbury","startTime":2022.6599999999999,"endTime":2026.77,"body":"setting it up, they pretty much"},{"speaker":"Bill Atterbury","startTime":2022.6599999999999,"endTime":2026.77,"body":"had broke every golf club that"},{"speaker":"Bill Atterbury","startTime":2026.98,"endTime":2030.3999999999999,"body":"they had brought with them. And"},{"speaker":"Bill Atterbury","startTime":2026.98,"endTime":2030.3999999999999,"body":"so I know Jack Nicklaus was one"},{"speaker":"Bill Atterbury","startTime":2030.3999999999999,"endTime":2034.09,"body":"of the pros that we had there."},{"speaker":"Bill Atterbury","startTime":2030.3999999999999,"endTime":2034.09,"body":"And his his wife rounded up the"},{"speaker":"Bill Atterbury","startTime":2034.09,"endTime":2038.56,"body":"other golf wives, and they"},{"speaker":"Bill Atterbury","startTime":2034.09,"endTime":2038.56,"body":"scoured the local golf shops for"},{"speaker":"Bill Atterbury","startTime":2038.56,"endTime":2041.74,"body":"drivers. So they'd have enough"},{"speaker":"Bill Atterbury","startTime":2038.56,"endTime":2041.74,"body":"for the demonstration."},{"speaker":"Aaron Moncur","startTime":2044.26,"endTime":2047.11,"body":"With the machine,"},{"speaker":"Aaron Moncur","startTime":2044.26,"endTime":2047.11,"body":"just swing the club so hard that"},{"speaker":"Aaron Moncur","startTime":2047.11,"endTime":2049.57,"body":"it would it would break on"},{"speaker":"Aaron Moncur","startTime":2047.11,"endTime":2049.57,"body":"contact with the ball."},{"speaker":"Bill Atterbury","startTime":2049.81,"endTime":2052.21,"body":"I don't know"},{"speaker":"Bill Atterbury","startTime":2049.81,"endTime":2052.21,"body":"when it broke, but you could"},{"speaker":"Bill Atterbury","startTime":2052.21,"endTime":2056.2000000000003,"body":"dial it up to do anything. So"},{"speaker":"Bill Atterbury","startTime":2052.21,"endTime":2056.2000000000003,"body":"and turns out the weak link was"},{"speaker":"Bill Atterbury","startTime":2056.2000000000003,"endTime":2060.82,"body":"the golf club. So they did break"},{"speaker":"Bill Atterbury","startTime":2056.2000000000003,"endTime":2060.82,"body":"a number of golf club shafts."},{"speaker":"Aaron Moncur","startTime":2060.88,"endTime":2063.64,"body":"That sounds like a"},{"speaker":"Aaron Moncur","startTime":2060.88,"endTime":2063.64,"body":"really fun project. That's what"},{"speaker":"Aaron Moncur","startTime":2063.64,"endTime":2069.13,"body":"I would have loved to work on."},{"speaker":"Aaron Moncur","startTime":2063.64,"endTime":2069.13,"body":"All right. Okay, we got just a"},{"speaker":"Aaron Moncur","startTime":2069.13,"endTime":2073.87,"body":"few more topics here. The next"},{"speaker":"Aaron Moncur","startTime":2069.13,"endTime":2073.87,"body":"two are not really Patel's"},{"speaker":"Aaron Moncur","startTime":2073.87,"endTime":2077.89,"body":"specific, they're not even"},{"speaker":"Aaron Moncur","startTime":2073.87,"endTime":2077.89,"body":"project specific. But over the"},{"speaker":"Aaron Moncur","startTime":2077.89,"endTime":2081.01,"body":"past 40 years, you have"},{"speaker":"Aaron Moncur","startTime":2077.89,"endTime":2081.01,"body":"developed quite a bit of"},{"speaker":"Aaron Moncur","startTime":2081.07,"endTime":2084.58,"body":"industry knowledge and wisdom."},{"speaker":"Aaron Moncur","startTime":2081.07,"endTime":2084.58,"body":"And hopefully we can tap into"},{"speaker":"Aaron Moncur","startTime":2084.58,"endTime":2088.6,"body":"some of that with these next two"},{"speaker":"Aaron Moncur","startTime":2084.58,"endTime":2088.6,"body":"questions. What are some things"},{"speaker":"Aaron Moncur","startTime":2088.6,"endTime":2093.7599999999998,"body":"that you didn't learn in"},{"speaker":"Aaron Moncur","startTime":2088.6,"endTime":2093.7599999999998,"body":"college, that you have since"},{"speaker":"Aaron Moncur","startTime":2093.7599999999998,"endTime":2096.3999999999996,"body":"learned just on the job that"},{"speaker":"Aaron Moncur","startTime":2093.7599999999998,"endTime":2096.3999999999996,"body":"have turned out to be pretty"},{"speaker":"Aaron Moncur","startTime":2096.3999999999996,"endTime":2097.0,"body":"important?"},{"speaker":"Bill Atterbury","startTime":2097.66,"endTime":2100.24,"body":"Well, the first"},{"speaker":"Bill Atterbury","startTime":2097.66,"endTime":2100.24,"body":"thing, you know, when you come"},{"speaker":"Bill Atterbury","startTime":2100.24,"endTime":2103.6299999999997,"body":"out of college, they prepare you"},{"speaker":"Bill Atterbury","startTime":2100.24,"endTime":2103.6299999999997,"body":"quite well. You know, you've got"},{"speaker":"Bill Atterbury","startTime":2103.6299999999997,"endTime":2107.29,"body":"all this knowledge stuffed in"},{"speaker":"Bill Atterbury","startTime":2103.6299999999997,"endTime":2107.29,"body":"your brain and all the courses"},{"speaker":"Bill Atterbury","startTime":2107.29,"endTime":2111.25,"body":"and, and you make your way"},{"speaker":"Bill Atterbury","startTime":2107.29,"endTime":2111.25,"body":"through the programme, and you"},{"speaker":"Bill Atterbury","startTime":2111.25,"endTime":2114.49,"body":"think, you know, everything, at"},{"speaker":"Bill Atterbury","startTime":2111.25,"endTime":2114.49,"body":"least I did. And the first thing"},{"speaker":"Bill Atterbury","startTime":2114.49,"endTime":2115.93,"body":"I learned is that so that was"},{"speaker":"Aaron Moncur","startTime":2116.1989999999996,"endTime":2117.249,"body":"me, I did not"},{"speaker":"Aaron Moncur","startTime":2116.1989999999996,"endTime":2117.249,"body":"think"},{"speaker":"Bill Atterbury","startTime":2120.25,"endTime":2124.0899999999997,"body":"you know, and"},{"speaker":"Bill Atterbury","startTime":2120.25,"endTime":2124.0899999999997,"body":"then you find out that, yeah,"},{"speaker":"Bill Atterbury","startTime":2124.0899999999997,"endTime":2128.2599999999998,"body":"it's, it's, it's a lifelong"},{"speaker":"Bill Atterbury","startTime":2124.0899999999997,"endTime":2128.2599999999998,"body":"learning process. And I guess I"},{"speaker":"Bill Atterbury","startTime":2128.2599999999998,"endTime":2130.12,"body":"wouldn't give that up for"},{"speaker":"Bill Atterbury","startTime":2128.2599999999998,"endTime":2130.12,"body":"anything, because that was the"},{"speaker":"Bill Atterbury","startTime":2130.12,"endTime":2134.32,"body":"fun part. It is the fun part"},{"speaker":"Bill Atterbury","startTime":2130.12,"endTime":2134.32,"body":"today. So I think, you know, the"},{"speaker":"Bill Atterbury","startTime":2134.32,"endTime":2139.0,"body":"first thing I learned was, you"},{"speaker":"Bill Atterbury","startTime":2134.32,"endTime":2139.0,"body":"know, I, I learned to keep"},{"speaker":"Bill Atterbury","startTime":2139.0,"endTime":2143.08,"body":"learning. And I learned that,"},{"speaker":"Bill Atterbury","startTime":2139.0,"endTime":2143.08,"body":"you know, you can solve every"},{"speaker":"Bill Atterbury","startTime":2143.11,"endTime":2146.5,"body":"problem you want, you just got"},{"speaker":"Bill Atterbury","startTime":2143.11,"endTime":2146.5,"body":"to apply what you've learned"},{"speaker":"Bill Atterbury","startTime":2146.5,"endTime":2153.82,"body":"and, and stick with it. I think"},{"speaker":"Bill Atterbury","startTime":2146.5,"endTime":2153.82,"body":"other things I've learned since"},{"speaker":"Bill Atterbury","startTime":2155.11,"endTime":2159.5499999999997,"body":"the classic one is, you know,"},{"speaker":"Bill Atterbury","startTime":2155.11,"endTime":2159.5499999999997,"body":"they're fairly simple models for"},{"speaker":"Bill Atterbury","startTime":2159.5499999999997,"endTime":2161.92,"body":"say, friction, friction and"},{"speaker":"Bill Atterbury","startTime":2159.5499999999997,"endTime":2161.92,"body":"friction coefficient times the"},{"speaker":"Bill Atterbury","startTime":2161.92,"endTime":2165.4,"body":"normal force and, and, and then"},{"speaker":"Bill Atterbury","startTime":2161.92,"endTime":2165.4,"body":"you get into the real life and"},{"speaker":"Bill Atterbury","startTime":2165.4,"endTime":2169.54,"body":"there are so many other things"},{"speaker":"Bill Atterbury","startTime":2165.4,"endTime":2169.54,"body":"that affect it. That, you know,"},{"speaker":"Bill Atterbury","startTime":2169.57,"endTime":2172.27,"body":"you stuff like that. It's just"},{"speaker":"Bill Atterbury","startTime":2169.57,"endTime":2172.27,"body":"like, well, you can go a lot"},{"speaker":"Bill Atterbury","startTime":2172.27,"endTime":2176.38,"body":"deeper, and it's not quite as"},{"speaker":"Bill Atterbury","startTime":2172.27,"endTime":2176.38,"body":"simple as maybe, maybe the"},{"speaker":"Bill Atterbury","startTime":2176.38,"endTime":2179.02,"body":"simple equations might suggest"},{"speaker":"Aaron Moncur","startTime":2179.11,"endTime":2183.52,"body":"Yeah, to any"},{"speaker":"Aaron Moncur","startTime":2179.11,"endTime":2183.52,"body":"examples come to mind where you"},{"speaker":"Aaron Moncur","startTime":2183.52,"endTime":2187.57,"body":"had to go a lot deeper. to"},{"speaker":"Aaron Moncur","startTime":2183.52,"endTime":2187.57,"body":"figure out a solution to a"},{"speaker":"Aaron Moncur","startTime":2187.57,"endTime":2191.2599999999998,"body":"problem than just kind of the"},{"speaker":"Aaron Moncur","startTime":2187.57,"endTime":2191.2599999999998,"body":"standard, easy equations that"},{"speaker":"Aaron Moncur","startTime":2191.2599999999998,"endTime":2192.37,"body":"you learn in college."},{"speaker":"Bill Atterbury","startTime":2194.77,"endTime":2196.84,"body":"We do a lot, I"},{"speaker":"Bill Atterbury","startTime":2194.77,"endTime":2196.84,"body":"think you're involved in this"},{"speaker":"Bill Atterbury","startTime":2196.84,"endTime":2199.93,"body":"too. We do a lot of injector"},{"speaker":"Bill Atterbury","startTime":2196.84,"endTime":2199.93,"body":"devices, and they all have"},{"speaker":"Bill Atterbury","startTime":2199.93,"endTime":2202.96,"body":"springs in them. And a lot of"},{"speaker":"Bill Atterbury","startTime":2199.93,"endTime":2202.96,"body":"your fixtures have springs in"},{"speaker":"Bill Atterbury","startTime":2202.96,"endTime":2208.36,"body":"them. And spring idealise spring"},{"speaker":"Bill Atterbury","startTime":2202.96,"endTime":2208.36,"body":"is very simple. You know, you"},{"speaker":"Bill Atterbury","startTime":2208.36,"endTime":2212.14,"body":"just squeeze it in, it's linear,"},{"speaker":"Bill Atterbury","startTime":2208.36,"endTime":2212.14,"body":"and you get your spring rate and"},{"speaker":"Bill Atterbury","startTime":2212.5299999999997,"endTime":2215.2,"body":"he size your spring, make sure"},{"speaker":"Bill Atterbury","startTime":2212.5299999999997,"endTime":2215.2,"body":"you don't violate any stresses,"},{"speaker":"Bill Atterbury","startTime":2215.2,"endTime":2216.0099999999998,"body":"and you're good to go."},{"speaker":"Aaron Moncur","startTime":2217.09,"endTime":2218.74,"body":"And if Kx, right,"},{"speaker":"Aaron Moncur","startTime":2217.09,"endTime":2218.74,"body":"or"},{"speaker":"Bill Atterbury","startTime":2218.74,"endTime":2220.5099999999998,"body":"you Gary go, or"},{"speaker":"Bill Atterbury","startTime":2218.74,"endTime":2220.5099999999998,"body":"there you go, straightforward,"},{"speaker":"Bill Atterbury","startTime":2220.5099999999998,"endTime":2223.93,"body":"right? Just that works for"},{"speaker":"Bill Atterbury","startTime":2220.5099999999998,"endTime":2223.93,"body":"everything. And then you learn"},{"speaker":"Bill Atterbury","startTime":2223.93,"endTime":2229.24,"body":"that, well, they're not quite as"},{"speaker":"Bill Atterbury","startTime":2223.93,"endTime":2229.24,"body":"simple as you might like, and"},{"speaker":"Bill Atterbury","startTime":2229.24,"endTime":2231.91,"body":"that can cause your problems. So"},{"speaker":"Bill Atterbury","startTime":2229.24,"endTime":2231.91,"body":"the first thing you learn is"},{"speaker":"Bill Atterbury","startTime":2231.91,"endTime":2234.85,"body":"what when you squeeze it, it"},{"speaker":"Bill Atterbury","startTime":2231.91,"endTime":2234.85,"body":"grows in diameter. It's like,"},{"speaker":"Bill Atterbury","startTime":2234.88,"endTime":2238.48,"body":"oh, darn it, I didn't allow"},{"speaker":"Bill Atterbury","startTime":2234.88,"endTime":2238.48,"body":"space for it. So now it's"},{"speaker":"Bill Atterbury","startTime":2238.48,"endTime":2243.61,"body":"binding up. And then you squeeze"},{"speaker":"Bill Atterbury","startTime":2238.48,"endTime":2243.61,"body":"it, and it tends to twined up"},{"speaker":"Bill Atterbury","startTime":2243.67,"endTime":2246.37,"body":"the intensive twist a little"},{"speaker":"Bill Atterbury","startTime":2243.67,"endTime":2246.37,"body":"bit. So the things that I'm"},{"speaker":"Bill Atterbury","startTime":2246.37,"endTime":2252.34,"body":"putting together now want to"},{"speaker":"Bill Atterbury","startTime":2246.37,"endTime":2252.34,"body":"turn as well as many get long,"},{"speaker":"Bill Atterbury","startTime":2252.34,"endTime":2255.82,"body":"skinny springs in there like a"},{"speaker":"Bill Atterbury","startTime":2252.34,"endTime":2255.82,"body":"snake. They don't they don't"},{"speaker":"Bill Atterbury","startTime":2255.82,"endTime":2259.24,"body":"want to compress at all they"},{"speaker":"Bill Atterbury","startTime":2255.82,"endTime":2259.24,"body":"want to wiggle. And so yeah, now"},{"speaker":"Bill Atterbury","startTime":2259.24,"endTime":2262.84,"body":"I have to line it up somehow and"},{"speaker":"Bill Atterbury","startTime":2259.24,"endTime":2262.84,"body":"keep it constrained. And, and so"},{"speaker":"Bill Atterbury","startTime":2262.84,"endTime":2267.2799999999997,"body":"when I'm done, I got this spray."},{"speaker":"Bill Atterbury","startTime":2262.84,"endTime":2267.2799999999997,"body":"It's nowhere close to ideal"},{"speaker":"Bill Atterbury","startTime":2267.2799999999997,"endTime":2270.97,"body":"because it's grown and twisted"},{"speaker":"Bill Atterbury","startTime":2267.2799999999997,"endTime":2270.97,"body":"and snaked and"},{"speaker":"Aaron Moncur","startTime":2273.4,"endTime":2275.86,"body":"that's a good"},{"speaker":"Aaron Moncur","startTime":2273.4,"endTime":2275.86,"body":"example. Yeah. All right. How"},{"speaker":"Aaron Moncur","startTime":2275.86,"endTime":2279.79,"body":"about common engineering"},{"speaker":"Aaron Moncur","startTime":2275.86,"endTime":2279.79,"body":"mistakes? What are some mistakes"},{"speaker":"Aaron Moncur","startTime":2279.79,"endTime":2284.0499999999997,"body":"that you see engineers making"},{"speaker":"Aaron Moncur","startTime":2279.79,"endTime":2284.0499999999997,"body":"quite frequently that, that we"},{"speaker":"Aaron Moncur","startTime":2284.0499999999997,"endTime":2287.5,"body":"can learn from right now so that"},{"speaker":"Aaron Moncur","startTime":2284.0499999999997,"endTime":2287.5,"body":"we don't make those same"},{"speaker":"Aaron Moncur","startTime":2287.5,"endTime":2288.61,"body":"mistakes ourself?"},{"speaker":"Bill Atterbury","startTime":2288.97,"endTime":2294.67,"body":"Yeah, I got so"},{"speaker":"Bill Atterbury","startTime":2288.97,"endTime":2294.67,"body":"many. There's a challenge. The"},{"speaker":"Bill Atterbury","startTime":2294.67,"endTime":2297.94,"body":"first of all, throughout his is"},{"speaker":"Bill Atterbury","startTime":2294.67,"endTime":2297.94,"body":"just materials in general. And"},{"speaker":"Bill Atterbury","startTime":2297.97,"endTime":2301.18,"body":"we do a lot of work on"},{"speaker":"Bill Atterbury","startTime":2297.97,"endTime":2301.18,"body":"materials. And you do too, and,"},{"speaker":"Bill Atterbury","startTime":2301.57,"endTime":2304.7799999999997,"body":"and how you characterise those"},{"speaker":"Bill Atterbury","startTime":2301.57,"endTime":2304.7799999999997,"body":"materials, particularly polymer"},{"speaker":"Bill Atterbury","startTime":2304.7799999999997,"endTime":2311.47,"body":"materials. And, you know, you"},{"speaker":"Bill Atterbury","startTime":2304.7799999999997,"endTime":2311.47,"body":"design it what you think or, you"},{"speaker":"Bill Atterbury","startTime":2311.47,"endTime":2314.44,"body":"know, linear properties, and"},{"speaker":"Bill Atterbury","startTime":2311.47,"endTime":2314.44,"body":"then you find out later those"},{"speaker":"Bill Atterbury","startTime":2314.44,"endTime":2320.32,"body":"were typical properties. And"},{"speaker":"Bill Atterbury","startTime":2314.44,"endTime":2320.32,"body":"they're not quite maybe what you"},{"speaker":"Bill Atterbury","startTime":2320.32,"endTime":2323.32,"body":"designed to, and it's like, oh,"},{"speaker":"Bill Atterbury","startTime":2320.32,"endTime":2323.32,"body":"no, no, you don't get that"},{"speaker":"Bill Atterbury","startTime":2323.32,"endTime":2327.22,"body":"that's just maybe what you know,"},{"speaker":"Bill Atterbury","startTime":2323.32,"endTime":2327.22,"body":"what they might do. And oh, by"},{"speaker":"Bill Atterbury","startTime":2327.22,"endTime":2332.5299999999997,"body":"the way, we test them under very"},{"speaker":"Bill Atterbury","startTime":2327.22,"endTime":2332.5299999999997,"body":"ideal conditions. And so that's,"},{"speaker":"Bill Atterbury","startTime":2332.5299999999997,"endTime":2335.0499999999997,"body":"that's kind of one area that"},{"speaker":"Bill Atterbury","startTime":2332.5299999999997,"endTime":2335.0499999999997,"body":"we've we've learned that is"},{"speaker":"Bill Atterbury","startTime":2335.0499999999997,"endTime":2338.98,"body":"always a bit of a challenge is"},{"speaker":"Bill Atterbury","startTime":2335.0499999999997,"endTime":2338.98,"body":"understanding and characterising"},{"speaker":"Bill Atterbury","startTime":2338.98,"endTime":2340.0,"body":"your materials really? Well?"},{"speaker":"Aaron Moncur","startTime":2340.12,"endTime":2342.61,"body":"Yeah. Okay."},{"speaker":"Aaron Moncur","startTime":2340.12,"endTime":2342.61,"body":"Anything else come to mind?"},{"speaker":"Bill Atterbury","startTime":2343.24,"endTime":2346.36,"body":"Um, yeah,"},{"speaker":"Bill Atterbury","startTime":2343.24,"endTime":2346.36,"body":"there's a few and you kind of"},{"speaker":"Bill Atterbury","startTime":2346.36,"endTime":2350.44,"body":"got to get into specific"},{"speaker":"Bill Atterbury","startTime":2346.36,"endTime":2350.44,"body":"projects to go after them. You"},{"speaker":"Bill Atterbury","startTime":2350.44,"endTime":2353.92,"body":"know, I see it today. You know,"},{"speaker":"Bill Atterbury","startTime":2350.44,"endTime":2353.92,"body":"you've got these really cool cad"},{"speaker":"Bill Atterbury","startTime":2353.92,"endTime":2359.74,"body":"tools, and you can design"},{"speaker":"Bill Atterbury","startTime":2353.92,"endTime":2359.74,"body":"anything, it's of any shape. And"},{"speaker":"Bill Atterbury","startTime":2359.74,"endTime":2361.75,"body":"they look really cool used to be"},{"speaker":"Bill Atterbury","startTime":2359.74,"endTime":2361.75,"body":"designed things that were"},{"speaker":"Bill Atterbury","startTime":2361.75,"endTime":2364.99,"body":"flattened square and blocky,"},{"speaker":"Bill Atterbury","startTime":2361.75,"endTime":2364.99,"body":"because it was easy to put on a"},{"speaker":"Bill Atterbury","startTime":2364.99,"endTime":2370.0,"body":"2d drawing. Now now you got, you"},{"speaker":"Bill Atterbury","startTime":2364.99,"endTime":2370.0,"body":"know, all the all the reins are"},{"speaker":"Bill Atterbury","startTime":2370.0,"endTime":2372.4,"body":"off, you can design anything you"},{"speaker":"Bill Atterbury","startTime":2370.0,"endTime":2372.4,"body":"want, make it any shape you"},{"speaker":"Bill Atterbury","startTime":2372.4,"endTime":2375.73,"body":"want. And that's great, really"},{"speaker":"Bill Atterbury","startTime":2372.4,"endTime":2375.73,"body":"looks cool. And we've even got"},{"speaker":"Bill Atterbury","startTime":2375.73,"endTime":2379.24,"body":"the technologies now to make any"},{"speaker":"Bill Atterbury","startTime":2375.73,"endTime":2379.24,"body":"shape. You know, you don't have"},{"speaker":"Bill Atterbury","startTime":2379.24,"endTime":2382.42,"body":"to worry about moulding it or"},{"speaker":"Bill Atterbury","startTime":2379.24,"endTime":2382.42,"body":"machining it with standard"},{"speaker":"Bill Atterbury","startTime":2382.42,"endTime":2385.5099999999998,"body":"machining and moulding"},{"speaker":"Bill Atterbury","startTime":2382.42,"endTime":2385.5099999999998,"body":"methodologies, you can print it."},{"speaker":"Bill Atterbury","startTime":2386.17,"endTime":2389.56,"body":"So now I got this crazy shape"},{"speaker":"Bill Atterbury","startTime":2386.17,"endTime":2389.56,"body":"that's now printable, and it"},{"speaker":"Bill Atterbury","startTime":2389.56,"endTime":2394.27,"body":"looks great. And then the"},{"speaker":"Bill Atterbury","startTime":2389.56,"endTime":2394.27,"body":"challenge becomes is okay, now I"},{"speaker":"Bill Atterbury","startTime":2394.27,"endTime":2397.72,"body":"want to manufacture this. And I"},{"speaker":"Bill Atterbury","startTime":2394.27,"endTime":2397.72,"body":"want to dimension it, and I want"},{"speaker":"Bill Atterbury","startTime":2397.72,"endTime":2402.0099999999998,"body":"to put tolerances on it. And I"},{"speaker":"Bill Atterbury","startTime":2397.72,"endTime":2402.0099999999998,"body":"want to know, you know, what"},{"speaker":"Bill Atterbury","startTime":2402.0099999999998,"endTime":2404.7999999999997,"body":"shapes will work and what shapes"},{"speaker":"Bill Atterbury","startTime":2402.0099999999998,"endTime":2404.7999999999997,"body":"don't, but the shapes are hard"},{"speaker":"Bill Atterbury","startTime":2404.7999999999997,"endTime":2408.19,"body":"to find. You know, I know what"},{"speaker":"Bill Atterbury","startTime":2404.7999999999997,"endTime":2408.19,"body":"they are. I defined them once,"},{"speaker":"Bill Atterbury","startTime":2408.22,"endTime":2413.83,"body":"but I didn't define the limits"},{"speaker":"Bill Atterbury","startTime":2408.22,"endTime":2413.83,"body":"of what was acceptable. And so"},{"speaker":"Bill Atterbury","startTime":2413.83,"endTime":2416.35,"body":"now the challenge becomes is"},{"speaker":"Bill Atterbury","startTime":2413.83,"endTime":2416.35,"body":"well now how do I manufacture"},{"speaker":"Bill Atterbury","startTime":2416.35,"endTime":2419.92,"body":"something efficiently? That's, I"},{"speaker":"Bill Atterbury","startTime":2416.35,"endTime":2419.92,"body":"can say, Yeah, that's a good"},{"speaker":"Bill Atterbury","startTime":2419.92,"endTime":2423.2799999999997,"body":"part. That's not a good part."},{"speaker":"Bill Atterbury","startTime":2419.92,"endTime":2423.2799999999997,"body":"This is not acceptable, how to"},{"speaker":"Bill Atterbury","startTime":2423.2799999999997,"endTime":2425.62,"body":"communicate that, to the people"},{"speaker":"Bill Atterbury","startTime":2423.2799999999997,"endTime":2425.62,"body":"that are making,"},{"speaker":"Aaron Moncur","startTime":2426.339,"endTime":2429.0389999999998,"body":"especially if you"},{"speaker":"Aaron Moncur","startTime":2426.339,"endTime":2429.0389999999998,"body":"have a really organic shape,"},{"speaker":"Aaron Moncur","startTime":2429.0389999999998,"endTime":2431.199,"body":"right, then it becomes very"},{"speaker":"Aaron Moncur","startTime":2429.0389999999998,"endTime":2431.199,"body":"difficult to define what those"},{"speaker":"Aaron Moncur","startTime":2431.199,"endTime":2431.949,"body":"boundaries are."},{"speaker":"Bill Atterbury","startTime":2432.2799999999997,"endTime":2434.77,"body":"And we see the"},{"speaker":"Bill Atterbury","startTime":2432.2799999999997,"endTime":2434.77,"body":"need for that all the times"},{"speaker":"Bill Atterbury","startTime":2434.77,"endTime":2436.81,"body":"these complex shapes. Yeah,"},{"speaker":"Bill Atterbury","startTime":2434.77,"endTime":2436.81,"body":"there's a lot of things that"},{"speaker":"Bill Atterbury","startTime":2436.81,"endTime":2440.68,"body":"need that, that use that take"},{"speaker":"Bill Atterbury","startTime":2436.81,"endTime":2440.68,"body":"advantage of it. A lot of good"},{"speaker":"Bill Atterbury","startTime":2440.68,"endTime":2444.52,"body":"reasons to have it. It's just"},{"speaker":"Bill Atterbury","startTime":2440.68,"endTime":2444.52,"body":"now you got to deal with how to"},{"speaker":"Bill Atterbury","startTime":2444.52,"endTime":2446.65,"body":"make it and how to manufacture"},{"speaker":"Bill Atterbury","startTime":2444.52,"endTime":2446.65,"body":"consistently."},{"speaker":"Aaron Moncur","startTime":2446.92,"endTime":2448.96,"body":"Yeah, who wants to"},{"speaker":"Aaron Moncur","startTime":2446.92,"endTime":2448.96,"body":"deal with that? Let's just go"},{"speaker":"Aaron Moncur","startTime":2448.96,"endTime":2451.15,"body":"back to square blocky shapes,"},{"speaker":"Aaron Moncur","startTime":2448.96,"endTime":2451.15,"body":"that's a lot easier."},{"speaker":"Bill Atterbury","startTime":2451.48,"endTime":2452.86,"body":"Well design"},{"speaker":"Bill Atterbury","startTime":2451.48,"endTime":2452.86,"body":"everything to look like a brick"},{"speaker":"Bill Atterbury","startTime":2452.86,"endTime":2454.81,"body":"and three times larger than it"},{"speaker":"Bill Atterbury","startTime":2452.86,"endTime":2454.81,"body":"needs to be so."},{"speaker":"Aaron Moncur","startTime":2456.91,"endTime":2461.11,"body":"Exactly. This is"},{"speaker":"Aaron Moncur","startTime":2456.91,"endTime":2461.11,"body":"never going to fail. All right."},{"speaker":"Aaron Moncur","startTime":2461.5299999999997,"endTime":2467.08,"body":"Last Last topic here before we"},{"speaker":"Aaron Moncur","startTime":2461.5299999999997,"endTime":2467.08,"body":"finish up, but tell neural life"},{"speaker":"Aaron Moncur","startTime":2467.11,"endTime":2470.65,"body":"what can you tell us about but"},{"speaker":"Aaron Moncur","startTime":2467.11,"endTime":2470.65,"body":"tell neural life? What is that?"},{"speaker":"Bill Atterbury","startTime":2471.04,"endTime":2475.06,"body":"That's a project"},{"speaker":"Bill Atterbury","startTime":2471.04,"endTime":2475.06,"body":"that's ongoing is current and"},{"speaker":"Bill Atterbury","startTime":2475.06,"endTime":2480.43,"body":"it's been going on at Mattel for"},{"speaker":"Bill Atterbury","startTime":2475.06,"endTime":2480.43,"body":"a number of years and it's"},{"speaker":"Bill Atterbury","startTime":2480.43,"endTime":2486.37,"body":"really cool stuff heavily in the"},{"speaker":"Bill Atterbury","startTime":2480.43,"endTime":2486.37,"body":"medical area. Essentially We are"},{"speaker":"Bill Atterbury","startTime":2486.37,"endTime":2491.71,"body":"working with OSU doctors and"},{"speaker":"Bill Atterbury","startTime":2486.37,"endTime":2491.71,"body":"have at least one person that's"},{"speaker":"Bill Atterbury","startTime":2491.71,"endTime":2495.52,"body":"gone through this name is Ian"},{"speaker":"Bill Atterbury","startTime":2491.71,"endTime":2495.52,"body":"Burkhart. If you want to look"},{"speaker":"Bill Atterbury","startTime":2495.52,"endTime":2499.24,"body":"them up on the web, you can"},{"speaker":"Bill Atterbury","startTime":2495.52,"endTime":2499.24,"body":"neuro lifer, Ian Burkhardt. And"},{"speaker":"Bill Atterbury","startTime":2499.42,"endTime":2505.48,"body":"Ian is a quite a quadriplegic."},{"speaker":"Bill Atterbury","startTime":2499.42,"endTime":2505.48,"body":"And so it has no use of arms or"},{"speaker":"Bill Atterbury","startTime":2505.48,"endTime":2509.41,"body":"legs. And with the help of us,"},{"speaker":"Bill Atterbury","startTime":2505.48,"endTime":2509.41,"body":"you doctors planted that chip in"},{"speaker":"Bill Atterbury","startTime":2509.41,"endTime":2514.57,"body":"his brain, and are able to get"},{"speaker":"Bill Atterbury","startTime":2509.41,"endTime":2514.57,"body":"signals of his thoughts of"},{"speaker":"Bill Atterbury","startTime":2514.57,"endTime":2519.64,"body":"moving his limbs. And then that"},{"speaker":"Bill Atterbury","startTime":2514.57,"endTime":2519.64,"body":"the challenge of that is now you"},{"speaker":"Bill Atterbury","startTime":2519.64,"endTime":2524.62,"body":"got to hook it up to a, an"},{"speaker":"Bill Atterbury","startTime":2519.64,"endTime":2524.62,"body":"electrical stimulation sleeve,"},{"speaker":"Bill Atterbury","startTime":2525.04,"endTime":2529.6,"body":"that then activates his his arm,"},{"speaker":"Bill Atterbury","startTime":2525.04,"endTime":2529.6,"body":"his hand muscles to do things"},{"speaker":"Bill Atterbury","startTime":2529.6,"endTime":2532.5099999999998,"body":"that he wants done. And the"},{"speaker":"Bill Atterbury","startTime":2529.6,"endTime":2532.5099999999998,"body":"magic sauce. And that whole"},{"speaker":"Bill Atterbury","startTime":2532.5099999999998,"endTime":2536.71,"body":"thing is you got tonnes of"},{"speaker":"Bill Atterbury","startTime":2532.5099999999998,"endTime":2536.71,"body":"signals. And you forgot to"},{"speaker":"Bill Atterbury","startTime":2536.71,"endTime":2541.06,"body":"figure out how to decode those"},{"speaker":"Bill Atterbury","startTime":2536.71,"endTime":2541.06,"body":"into individual muscle"},{"speaker":"Bill Atterbury","startTime":2541.18,"endTime":2545.2599999999998,"body":"activations. And so, you know,"},{"speaker":"Bill Atterbury","startTime":2541.18,"endTime":2545.2599999999998,"body":"nians hooked up to the system."},{"speaker":"Bill Atterbury","startTime":2545.2599999999998,"endTime":2548.95,"body":"No, no, he doesn't lab it's a"},{"speaker":"Bill Atterbury","startTime":2545.2599999999998,"endTime":2548.95,"body":"laboratory level thing. It's not"},{"speaker":"Bill Atterbury","startTime":2548.95,"endTime":2555.04,"body":"something that is, you know,"},{"speaker":"Bill Atterbury","startTime":2548.95,"endTime":2555.04,"body":"it's not something anybody can"},{"speaker":"Bill Atterbury","startTime":2555.04,"endTime":2557.86,"body":"do. It's not something that's"},{"speaker":"Bill Atterbury","startTime":2555.04,"endTime":2557.86,"body":"done outside of a lab setting."},{"speaker":"Bill Atterbury","startTime":2559.0,"endTime":2562.0299999999997,"body":"But in the lab, we're able to"},{"speaker":"Bill Atterbury","startTime":2559.0,"endTime":2562.0299999999997,"body":"take his brain signals and"},{"speaker":"Bill Atterbury","startTime":2562.0299999999997,"endTime":2566.65,"body":"decode them into enough"},{"speaker":"Bill Atterbury","startTime":2562.0299999999997,"endTime":2566.65,"body":"information to allow him to do"},{"speaker":"Bill Atterbury","startTime":2566.65,"endTime":2569.86,"body":"things like pick up a glass now,"},{"speaker":"Bill Atterbury","startTime":2566.65,"endTime":2569.86,"body":"animate his arms, pick up a"},{"speaker":"Bill Atterbury","startTime":2569.86,"endTime":2575.5299999999997,"body":"glass, he can play guitar hero"},{"speaker":"Bill Atterbury","startTime":2569.86,"endTime":2575.5299999999997,"body":"with this system set up and and"},{"speaker":"Bill Atterbury","startTime":2575.5299999999997,"endTime":2579.16,"body":"so the technology is pretty"},{"speaker":"Bill Atterbury","startTime":2575.5299999999997,"endTime":2579.16,"body":"amazing. Oh, yeah. Yeah, it"},{"speaker":"Bill Atterbury","startTime":2579.16,"endTime":2582.1,"body":"really is. And it's like, Well,"},{"speaker":"Bill Atterbury","startTime":2579.16,"endTime":2582.1,"body":"okay, you severed your spinal"},{"speaker":"Bill Atterbury","startTime":2582.1,"endTime":2585.1,"body":"cord. And, you know, it's"},{"speaker":"Bill Atterbury","startTime":2582.1,"endTime":2585.1,"body":"essentially it's a bypass, but,"},{"speaker":"Bill Atterbury","startTime":2585.49,"endTime":2589.06,"body":"you know, the bypass is, it's"},{"speaker":"Bill Atterbury","startTime":2585.49,"endTime":2589.06,"body":"very complex. And"},{"speaker":"Aaron Moncur","startTime":2590.5299999999997,"endTime":2592.5099999999998,"body":"so now the"},{"speaker":"Aaron Moncur","startTime":2590.5299999999997,"endTime":2592.5099999999998,"body":"equipment that Patel has"},{"speaker":"Aaron Moncur","startTime":2592.5099999999998,"endTime":2596.2,"body":"developed is acting effectively"},{"speaker":"Aaron Moncur","startTime":2592.5099999999998,"endTime":2596.2,"body":"as the spinal cord,"},{"speaker":"Bill Atterbury","startTime":2596.2,"endTime":2598.06,"body":"right? Well,"},{"speaker":"Bill Atterbury","startTime":2596.2,"endTime":2598.06,"body":"that's yeah, it's basically"},{"speaker":"Bill Atterbury","startTime":2598.06,"endTime":2600.79,"body":"doing the bypass operation of"},{"speaker":"Bill Atterbury","startTime":2598.06,"endTime":2600.79,"body":"the spinal cord, taking the"},{"speaker":"Bill Atterbury","startTime":2600.79,"endTime":2603.85,"body":"signals. Yeah, right by the"},{"speaker":"Bill Atterbury","startTime":2600.79,"endTime":2603.85,"body":"brain, and translating them into"},{"speaker":"Bill Atterbury","startTime":2603.85,"endTime":2608.74,"body":"signals that then can activate"},{"speaker":"Bill Atterbury","startTime":2603.85,"endTime":2608.74,"body":"his arm with. So it's because"},{"speaker":"Aaron Moncur","startTime":2608.74,"endTime":2611.5,"body":"the muscles still"},{"speaker":"Aaron Moncur","startTime":2608.74,"endTime":2611.5,"body":"work perfectly fine. Yep. You"},{"speaker":"Aaron Moncur","startTime":2611.5,"endTime":2613.63,"body":"just can't get the signal from"},{"speaker":"Aaron Moncur","startTime":2611.5,"endTime":2613.63,"body":"the brain. Right? The muscles."},{"speaker":"Bill Atterbury","startTime":2613.66,"endTime":2615.7,"body":"Exactly. And of"},{"speaker":"Bill Atterbury","startTime":2613.66,"endTime":2615.7,"body":"course, if you don't use the"},{"speaker":"Bill Atterbury","startTime":2615.7,"endTime":2619.48,"body":"muscles over time, they don't."},{"speaker":"Bill Atterbury","startTime":2615.7,"endTime":2619.48,"body":"You know, they get weaker. But"},{"speaker":"Bill Atterbury","startTime":2619.72,"endTime":2623.0499999999997,"body":"you're fine. Right? Yeah. So"},{"speaker":"Bill Atterbury","startTime":2619.72,"endTime":2623.0499999999997,"body":"yeah, if you can, if you can do"},{"speaker":"Bill Atterbury","startTime":2623.0499999999997,"endTime":2625.57,"body":"that, and get the signal to the"},{"speaker":"Bill Atterbury","startTime":2623.0499999999997,"endTime":2625.57,"body":"right place on the arms, pick"},{"speaker":"Bill Atterbury","startTime":2625.57,"endTime":2628.9,"body":"out the right signal. And, you"},{"speaker":"Bill Atterbury","startTime":2625.57,"endTime":2628.9,"body":"know, of course, there's all"},{"speaker":"Bill Atterbury","startTime":2628.9,"endTime":2631.99,"body":"sorts of calibrations that are"},{"speaker":"Bill Atterbury","startTime":2628.9,"endTime":2631.99,"body":"required. And every time they"},{"speaker":"Bill Atterbury","startTime":2631.99,"endTime":2637.18,"body":"set it up, it's it's very"},{"speaker":"Bill Atterbury","startTime":2631.99,"endTime":2637.18,"body":"intensive, as far as dialling in"},{"speaker":"Bill Atterbury","startTime":2638.32,"endTime":2641.38,"body":"the kind of signal patterns. But"},{"speaker":"Bill Atterbury","startTime":2638.32,"endTime":2641.38,"body":"we started off with something"},{"speaker":"Bill Atterbury","startTime":2641.38,"endTime":2644.89,"body":"that looked like an audible that"},{"speaker":"Bill Atterbury","startTime":2641.38,"endTime":2644.89,"body":"it, obviously is latency. You"},{"speaker":"Bill Atterbury","startTime":2644.89,"endTime":2649.45,"body":"know, you it's got to happen"},{"speaker":"Bill Atterbury","startTime":2644.89,"endTime":2649.45,"body":"pretty quick. But we started off"},{"speaker":"Bill Atterbury","startTime":2649.45,"endTime":2651.2799999999997,"body":"with some pretty good sized"},{"speaker":"Bill Atterbury","startTime":2649.45,"endTime":2651.2799999999997,"body":"hardware that does that. It's"},{"speaker":"Bill Atterbury","startTime":2651.2799999999997,"endTime":2654.73,"body":"still external, obviously, it'll"},{"speaker":"Bill Atterbury","startTime":2651.2799999999997,"endTime":2654.73,"body":"never be, you know, something we"},{"speaker":"Bill Atterbury","startTime":2654.73,"endTime":2659.02,"body":"can implant but it reduced the"},{"speaker":"Bill Atterbury","startTime":2654.73,"endTime":2659.02,"body":"size. They never Yeah, yeah."},{"speaker":"Bill Atterbury","startTime":2659.0499999999997,"endTime":2663.4,"body":"Well, someday, maybe. But it's"},{"speaker":"Bill Atterbury","startTime":2659.0499999999997,"endTime":2663.4,"body":"always on day. Yeah."},{"speaker":"Aaron Moncur","startTime":2664.33,"endTime":2666.7599999999998,"body":"It's incredible"},{"speaker":"Aaron Moncur","startTime":2664.33,"endTime":2666.7599999999998,"body":"that it can be done with such"},{"speaker":"Aaron Moncur","startTime":2667.33,"endTime":2674.56,"body":"granularity as to give him"},{"speaker":"Aaron Moncur","startTime":2667.33,"endTime":2674.56,"body":"access to to drink out of a"},{"speaker":"Aaron Moncur","startTime":2674.56,"endTime":2677.65,"body":"glass and or play a video game."},{"speaker":"Aaron Moncur","startTime":2674.56,"endTime":2677.65,"body":"You mentioned Guitar Hero."},{"speaker":"Aaron Moncur","startTime":2677.65,"endTime":2681.85,"body":"That's really, really"},{"speaker":"Aaron Moncur","startTime":2677.65,"endTime":2681.85,"body":"impressive. How long did it take"},{"speaker":"Aaron Moncur","startTime":2681.85,"endTime":2683.71,"body":"to develop the technology to"},{"speaker":"Aaron Moncur","startTime":2681.85,"endTime":2683.71,"body":"that point?"},{"speaker":"Bill Atterbury","startTime":2684.2799999999997,"endTime":2690.94,"body":"Wow. It's been"},{"speaker":"Bill Atterbury","startTime":2684.2799999999997,"endTime":2690.94,"body":"years, for sure. And even Ian"},{"speaker":"Bill Atterbury","startTime":2691.0,"endTime":2696.85,"body":"has been working on it with for"},{"speaker":"Bill Atterbury","startTime":2691.0,"endTime":2696.85,"body":"years. As part of that, and I"},{"speaker":"Bill Atterbury","startTime":2696.85,"endTime":2699.34,"body":"have to give him a lot of"},{"speaker":"Bill Atterbury","startTime":2696.85,"endTime":2699.34,"body":"credit, because, you know, you"},{"speaker":"Bill Atterbury","startTime":2699.34,"endTime":2702.52,"body":"think you got this neat system,"},{"speaker":"Bill Atterbury","startTime":2699.34,"endTime":2702.52,"body":"and it just works. Well. A lot"},{"speaker":"Bill Atterbury","startTime":2702.52,"endTime":2706.39,"body":"of it is he in figuring out how"},{"speaker":"Bill Atterbury","startTime":2702.52,"endTime":2706.39,"body":"to make it do what he wants it"},{"speaker":"Bill Atterbury","startTime":2706.39,"endTime":2710.38,"body":"to do. So he's adapting it as"},{"speaker":"Bill Atterbury","startTime":2706.39,"endTime":2710.38,"body":"much as it's down. Right. Right."},{"speaker":"Bill Atterbury","startTime":2710.65,"endTime":2713.77,"body":"So you give him some exercises"},{"speaker":"Bill Atterbury","startTime":2710.65,"endTime":2713.77,"body":"to do and it probably doesn't"},{"speaker":"Bill Atterbury","startTime":2713.77,"endTime":2716.2599999999998,"body":"work right at first, but then he"},{"speaker":"Bill Atterbury","startTime":2713.77,"endTime":2716.2599999999998,"body":"figures out how to move a.on The"},{"speaker":"Bill Atterbury","startTime":2716.2599999999998,"endTime":2721.18,"body":"screen. And, and then okay, now"},{"speaker":"Bill Atterbury","startTime":2716.2599999999998,"endTime":2721.18,"body":"he's he's figured that out. So"},{"speaker":"Bill Atterbury","startTime":2721.18,"endTime":2725.02,"body":"it's kind of, yeah, it kind of"},{"speaker":"Bill Atterbury","startTime":2721.18,"endTime":2725.02,"body":"works both ways. He's figured it"},{"speaker":"Bill Atterbury","startTime":2725.02,"endTime":2729.73,"body":"out as much as everybody else"},{"speaker":"Bill Atterbury","startTime":2725.02,"endTime":2729.73,"body":"has. But it really is neat."},{"speaker":"Aaron Moncur","startTime":2729.85,"endTime":2735.37,"body":"Yeah, yeah. So the"},{"speaker":"Aaron Moncur","startTime":2729.85,"endTime":2735.37,"body":"brain activity that he had in"},{"speaker":"Aaron Moncur","startTime":2735.37,"endTime":2739.36,"body":"the past to lift his left arm"},{"speaker":"Aaron Moncur","startTime":2735.37,"endTime":2739.36,"body":"may not lift his left arm now,"},{"speaker":"Aaron Moncur","startTime":2739.63,"endTime":2742.72,"body":"he might have to wiggle his"},{"speaker":"Aaron Moncur","startTime":2739.63,"endTime":2742.72,"body":"right toe, and that lifts his"},{"speaker":"Aaron Moncur","startTime":2742.72,"endTime":2744.91,"body":"left arm, I might be"},{"speaker":"Aaron Moncur","startTime":2742.72,"endTime":2744.91,"body":"exaggerating a little bit, but"},{"speaker":"Aaron Moncur","startTime":2744.91,"endTime":2746.71,"body":"that's kind of what you're"},{"speaker":"Aaron Moncur","startTime":2744.91,"endTime":2746.71,"body":"saying. Right? He's had to kind"},{"speaker":"Aaron Moncur","startTime":2746.71,"endTime":2748.81,"body":"of rewire the way he thinks. I"},{"speaker":"Aaron Moncur","startTime":2746.71,"endTime":2748.81,"body":"think"},{"speaker":"Bill Atterbury","startTime":2748.81,"endTime":2751.06,"body":"there's a little"},{"speaker":"Bill Atterbury","startTime":2748.81,"endTime":2751.06,"body":"bit of both. And I'm not the"},{"speaker":"Bill Atterbury","startTime":2751.06,"endTime":2754.06,"body":"expert on this. But you know, I"},{"speaker":"Bill Atterbury","startTime":2751.06,"endTime":2754.06,"body":"think there's a little bit of"},{"speaker":"Bill Atterbury","startTime":2754.06,"endTime":2758.14,"body":"both where he's kind of figured"},{"speaker":"Bill Atterbury","startTime":2754.06,"endTime":2758.14,"body":"out what what things he can do"},{"speaker":"Bill Atterbury","startTime":2758.17,"endTime":2760.6,"body":"to make it give him the result"},{"speaker":"Bill Atterbury","startTime":2758.17,"endTime":2760.6,"body":"he wants. And we've sort of"},{"speaker":"Bill Atterbury","startTime":2760.6,"endTime":2763.66,"body":"figured out how to take most of"},{"speaker":"Bill Atterbury","startTime":2760.6,"endTime":2763.66,"body":"what those things that he's"},{"speaker":"Bill Atterbury","startTime":2763.66,"endTime":2766.57,"body":"thinking about and translate"},{"speaker":"Bill Atterbury","startTime":2763.66,"endTime":2766.57,"body":"them into electrical signals for"},{"speaker":"Bill Atterbury","startTime":2767.02,"endTime":2769.0,"body":"for removing it from moving his"},{"speaker":"Bill Atterbury","startTime":2767.02,"endTime":2769.0,"body":"arm."},{"speaker":"Aaron Moncur","startTime":2769.42,"endTime":2773.14,"body":"What what does"},{"speaker":"Aaron Moncur","startTime":2769.42,"endTime":2773.14,"body":"that human machine interface"},{"speaker":"Aaron Moncur","startTime":2773.14,"endTime":2776.68,"body":"look like between Ian and the"},{"speaker":"Aaron Moncur","startTime":2773.14,"endTime":2776.68,"body":"equipment that Patel has"},{"speaker":"Aaron Moncur","startTime":2776.68,"endTime":2780.16,"body":"developed? Is there like a"},{"speaker":"Aaron Moncur","startTime":2776.68,"endTime":2780.16,"body":"Matrix style plug in the back of"},{"speaker":"Aaron Moncur","startTime":2780.16,"endTime":2784.21,"body":"his head and you hook it up"},{"speaker":"Aaron Moncur","startTime":2780.16,"endTime":2784.21,"body":"there or what does that look"},{"speaker":"Aaron Moncur","startTime":2784.21,"endTime":2784.57,"body":"like?"},{"speaker":"Bill Atterbury","startTime":2784.81,"endTime":2786.61,"body":"Yeah,"},{"speaker":"Bill Atterbury","startTime":2784.81,"endTime":2786.61,"body":"essentially That chip was"},{"speaker":"Bill Atterbury","startTime":2786.61,"endTime":2789.91,"body":"implanted by these OSU Doc's and"},{"speaker":"Bill Atterbury","startTime":2786.61,"endTime":2789.91,"body":"they obviously look for areas"},{"speaker":"Bill Atterbury","startTime":2789.91,"endTime":2793.99,"body":"that were, you know, he, you"},{"speaker":"Bill Atterbury","startTime":2789.91,"endTime":2793.99,"body":"know, it was placed in areas"},{"speaker":"Bill Atterbury","startTime":2793.99,"endTime":2798.58,"body":"that they knew or the motor"},{"speaker":"Bill Atterbury","startTime":2793.99,"endTime":2798.58,"body":"skills, and specifically the"},{"speaker":"Bill Atterbury","startTime":2798.58,"endTime":2801.13,"body":"motor skills of what we were"},{"speaker":"Bill Atterbury","startTime":2798.58,"endTime":2801.13,"body":"trying to control. And"},{"speaker":"Bill Atterbury","startTime":2801.13,"endTime":2803.7999999999997,"body":"essentially, you're right is"},{"speaker":"Bill Atterbury","startTime":2801.13,"endTime":2803.7999999999997,"body":"just, it's just hardwired to a"},{"speaker":"Bill Atterbury","startTime":2803.7999999999997,"endTime":2808.12,"body":"connector that's on his head."},{"speaker":"Bill Atterbury","startTime":2803.7999999999997,"endTime":2808.12,"body":"And wow. And we plug into that"},{"speaker":"Bill Atterbury","startTime":2808.12,"endTime":2811.87,"body":"and read the signals and then"},{"speaker":"Bill Atterbury","startTime":2808.12,"endTime":2811.87,"body":"generate the simulation for us"},{"speaker":"Bill Atterbury","startTime":2811.9,"endTime":2813.37,"body":"versus for his arm cuffs"},{"speaker":"Aaron Moncur","startTime":2813.43,"endTime":2817.99,"body":"that is just so"},{"speaker":"Aaron Moncur","startTime":2813.43,"endTime":2817.99,"body":"wild. I love it. What does the"},{"speaker":"Aaron Moncur","startTime":2817.99,"endTime":2821.44,"body":"chip look like? Is it is it like"},{"speaker":"Aaron Moncur","startTime":2817.99,"endTime":2821.44,"body":"a flex circuit that wraps around"},{"speaker":"Aaron Moncur","startTime":2821.44,"endTime":2824.47,"body":"a lot of different folds inside"},{"speaker":"Aaron Moncur","startTime":2821.44,"endTime":2824.47,"body":"the brain? Or is it just a small"},{"speaker":"Aaron Moncur","startTime":2824.47,"endTime":2825.4,"body":"little square?"},{"speaker":"Bill Atterbury","startTime":2826.06,"endTime":2828.34,"body":"I do. I don't"},{"speaker":"Bill Atterbury","startTime":2826.06,"endTime":2828.34,"body":"know that much about the chip."},{"speaker":"Bill Atterbury","startTime":2828.34,"endTime":2832.12,"body":"But it is a small little square."},{"speaker":"Bill Atterbury","startTime":2828.34,"endTime":2832.12,"body":"It's in one location. It's not."},{"speaker":"Bill Atterbury","startTime":2834.61,"endTime":2838.18,"body":"It's not a bunch of men in"},{"speaker":"Bill Atterbury","startTime":2834.61,"endTime":2838.18,"body":"different places. It's one but"},{"speaker":"Bill Atterbury","startTime":2838.18,"endTime":2841.0299999999997,"body":"it's got a bunch of different,"},{"speaker":"Bill Atterbury","startTime":2838.18,"endTime":2841.0299999999997,"body":"okay, receptors that they can"},{"speaker":"Bill Atterbury","startTime":2841.0299999999997,"endTime":2844.39,"body":"pick up a number of different"},{"speaker":"Bill Atterbury","startTime":2841.0299999999997,"endTime":2844.39,"body":"signals from that, and it's just"},{"speaker":"Aaron Moncur","startTime":2844.39,"endTime":2846.52,"body":"hardwired to a"},{"speaker":"Aaron Moncur","startTime":2844.39,"endTime":2846.52,"body":"connector. Amazing. Just"},{"speaker":"Aaron Moncur","startTime":2846.52,"endTime":2848.2,"body":"amazing. Wow. Yeah, it's"},{"speaker":"Bill Atterbury","startTime":2848.2,"endTime":2851.65,"body":"pretty stuff,"},{"speaker":"Bill Atterbury","startTime":2848.2,"endTime":2851.65,"body":"we've been kind of moving on a"},{"speaker":"Bill Atterbury","startTime":2851.65,"endTime":2854.35,"body":"little bit and looking for"},{"speaker":"Bill Atterbury","startTime":2851.65,"endTime":2854.35,"body":"applications, for example,"},{"speaker":"Bill Atterbury","startTime":2854.35,"endTime":2860.5299999999997,"body":"stroke rehabilitation. And in"},{"speaker":"Bill Atterbury","startTime":2854.35,"endTime":2860.5299999999997,"body":"those cases, we you know, it'd"},{"speaker":"Bill Atterbury","startTime":2860.5299999999997,"endTime":2862.96,"body":"be really scalable if we didn't"},{"speaker":"Bill Atterbury","startTime":2860.5299999999997,"endTime":2862.96,"body":"have to implant a chip in"},{"speaker":"Bill Atterbury","startTime":2862.96,"endTime":2866.32,"body":"somebody's brain. So we're"},{"speaker":"Bill Atterbury","startTime":2862.96,"endTime":2866.32,"body":"looking at ways to read signals"},{"speaker":"Bill Atterbury","startTime":2866.32,"endTime":2871.66,"body":"externally, and help people like"},{"speaker":"Bill Atterbury","startTime":2866.32,"endTime":2871.66,"body":"stroke rehab victims, if they"},{"speaker":"Bill Atterbury","startTime":2871.66,"endTime":2873.67,"body":"can get to a point where they"},{"speaker":"Bill Atterbury","startTime":2871.66,"endTime":2873.67,"body":"can start moving your limbs."},{"speaker":"Bill Atterbury","startTime":2874.24,"endTime":2877.45,"body":"Apparently that accelerates the"},{"speaker":"Bill Atterbury","startTime":2874.24,"endTime":2877.45,"body":"recovery process from strokes."},{"speaker":"Bill Atterbury","startTime":2878.38,"endTime":2879.49,"body":"So that's, that's kind of Yeah,"},{"speaker":"Aaron Moncur","startTime":2879.5499999999997,"endTime":2883.42,"body":"what a cool sneak"},{"speaker":"Aaron Moncur","startTime":2879.5499999999997,"endTime":2883.42,"body":"peek of the the future of"},{"speaker":"Aaron Moncur","startTime":2883.42,"endTime":2887.56,"body":"medicine here. I imagine that"},{"speaker":"Aaron Moncur","startTime":2883.42,"endTime":2887.56,"body":"there are going to be a lot of"},{"speaker":"Aaron Moncur","startTime":2887.56,"endTime":2891.07,"body":"people listening to this to"},{"speaker":"Aaron Moncur","startTime":2887.56,"endTime":2891.07,"body":"think to themselves, wow, but"},{"speaker":"Aaron Moncur","startTime":2891.07,"endTime":2895.33,"body":"tell sounds awesome. I would"},{"speaker":"Aaron Moncur","startTime":2891.07,"endTime":2895.33,"body":"love to work there. How do"},{"speaker":"Aaron Moncur","startTime":2895.33,"endTime":2898.81,"body":"people get a job at Battelle I"},{"speaker":"Aaron Moncur","startTime":2895.33,"endTime":2898.81,"body":"mean, there's a pretty good"},{"speaker":"Aaron Moncur","startTime":2898.81,"endTime":2902.98,"body":"sized company, what's the what's"},{"speaker":"Aaron Moncur","startTime":2898.81,"endTime":2902.98,"body":"the process for applying to work"},{"speaker":"Aaron Moncur","startTime":2902.98,"endTime":2903.64,"body":"at Patel?"},{"speaker":"Bill Atterbury","startTime":2903.88,"endTime":2905.86,"body":"Well, it's"},{"speaker":"Bill Atterbury","startTime":2903.88,"endTime":2905.86,"body":"similar to many companies these"},{"speaker":"Bill Atterbury","startTime":2905.86,"endTime":2910.36,"body":"days, just go to patel.org. And"},{"speaker":"Bill Atterbury","startTime":2905.86,"endTime":2910.36,"body":"look for careers, all of our"},{"speaker":"Bill Atterbury","startTime":2910.36,"endTime":2914.5,"body":"applications are done online. So"},{"speaker":"Bill Atterbury","startTime":2910.36,"endTime":2914.5,"body":"you'll submit an application"},{"speaker":"Bill Atterbury","startTime":2914.5,"endTime":2917.32,"body":"that way and get you into the"},{"speaker":"Bill Atterbury","startTime":2914.5,"endTime":2917.32,"body":"system, you'll see what kind of"},{"speaker":"Bill Atterbury","startTime":2917.32,"endTime":2920.59,"body":"job openings are available"},{"speaker":"Bill Atterbury","startTime":2917.32,"endTime":2920.59,"body":"there, and what opportunities"},{"speaker":"Bill Atterbury","startTime":2920.59,"endTime":2925.9,"body":"and we're looking usually for a"},{"speaker":"Bill Atterbury","startTime":2920.59,"endTime":2925.9,"body":"broad range of folks, not just"},{"speaker":"Bill Atterbury","startTime":2925.9,"endTime":2929.35,"body":"in the medical area, which is my"},{"speaker":"Bill Atterbury","startTime":2925.9,"endTime":2929.35,"body":"area, but also in other areas."},{"speaker":"Bill Atterbury","startTime":2929.35,"endTime":2934.06,"body":"So a lot of science, technology,"},{"speaker":"Bill Atterbury","startTime":2929.35,"endTime":2934.06,"body":"engineering sorts of types of"},{"speaker":"Bill Atterbury","startTime":2934.06,"endTime":2936.64,"body":"exam, and of course, all the"},{"speaker":"Bill Atterbury","startTime":2934.06,"endTime":2936.64,"body":"support personnel that you need"},{"speaker":"Bill Atterbury","startTime":2936.64,"endTime":2941.83,"body":"as well. We don't hire"},{"speaker":"Bill Atterbury","startTime":2936.64,"endTime":2941.83,"body":"ourselves, for sure, there's a"},{"speaker":"Bill Atterbury","startTime":2941.83,"endTime":2944.98,"body":"lot of people that make our jobs"},{"speaker":"Bill Atterbury","startTime":2941.83,"endTime":2944.98,"body":"a lot easier to do."},{"speaker":"Aaron Moncur","startTime":2945.67,"endTime":2948.31,"body":"And does Battelle"},{"speaker":"Aaron Moncur","startTime":2945.67,"endTime":2948.31,"body":"work with folks remotely? Or do"},{"speaker":"Aaron Moncur","startTime":2948.31,"endTime":2950.77,"body":"you have to live in a specific"},{"speaker":"Aaron Moncur","startTime":2948.31,"endTime":2950.77,"body":"area?"},{"speaker":"Bill Atterbury","startTime":2951.37,"endTime":2955.42,"body":"Um, well, as you"},{"speaker":"Bill Atterbury","startTime":2951.37,"endTime":2955.42,"body":"know, with the way things have"},{"speaker":"Bill Atterbury","startTime":2955.42,"endTime":2960.82,"body":"gone over the past almost two"},{"speaker":"Bill Atterbury","startTime":2955.42,"endTime":2960.82,"body":"years, we are doing most of our"},{"speaker":"Bill Atterbury","startTime":2960.82,"endTime":2963.61,"body":"work remotely. So we're mostly"},{"speaker":"Bill Atterbury","startTime":2960.82,"endTime":2963.61,"body":"working out of our homes for the"},{"speaker":"Bill Atterbury","startTime":2963.61,"endTime":2969.37,"body":"folks who can. And I think we"},{"speaker":"Bill Atterbury","startTime":2963.61,"endTime":2969.37,"body":"are obviously working for"},{"speaker":"Bill Atterbury","startTime":2969.37,"endTime":2973.0299999999997,"body":"clients that are remote, in many"},{"speaker":"Bill Atterbury","startTime":2969.37,"endTime":2973.0299999999997,"body":"places, in many places. So a lot"},{"speaker":"Bill Atterbury","startTime":2973.0299999999997,"endTime":2976.45,"body":"of our work is done remotely."},{"speaker":"Bill Atterbury","startTime":2973.0299999999997,"endTime":2976.45,"body":"And I think we're more open now"},{"speaker":"Bill Atterbury","startTime":2976.45,"endTime":2982.18,"body":"to people who are able to work"},{"speaker":"Bill Atterbury","startTime":2976.45,"endTime":2982.18,"body":"remotely and support our"},{"speaker":"Bill Atterbury","startTime":2982.6,"endTime":2986.59,"body":"Australia, you know, we'll we'll"},{"speaker":"Bill Atterbury","startTime":2982.6,"endTime":2986.59,"body":"see what the future brings. We"},{"speaker":"Bill Atterbury","startTime":2986.59,"endTime":2989.68,"body":"like to be in the office"},{"speaker":"Bill Atterbury","startTime":2986.59,"endTime":2989.68,"body":"together. Because, you know, it"},{"speaker":"Bill Atterbury","startTime":2989.68,"endTime":2994.87,"body":"really helps us kind of, you"},{"speaker":"Bill Atterbury","startTime":2989.68,"endTime":2994.87,"body":"know, manage our day to day"},{"speaker":"Bill Atterbury","startTime":2994.87,"endTime":2999.1,"body":"activities. And we used to kind"},{"speaker":"Bill Atterbury","startTime":2994.87,"endTime":2999.1,"body":"of build on each other's ideas."},{"speaker":"Bill Atterbury","startTime":2999.1,"endTime":3000.9,"body":"And it's easy when you're just"},{"speaker":"Bill Atterbury","startTime":2999.1,"endTime":3000.9,"body":"walking down the hallway to"},{"speaker":"Bill Atterbury","startTime":3000.9,"endTime":3004.38,"body":"bounce something off of"},{"speaker":"Bill Atterbury","startTime":3000.9,"endTime":3004.38,"body":"somebody. Sign I know, we'll go"},{"speaker":"Bill Atterbury","startTime":3004.38,"endTime":3007.59,"body":"back to that at some point in"},{"speaker":"Bill Atterbury","startTime":3004.38,"endTime":3007.59,"body":"time, at least in a hybrid mode."},{"speaker":"Bill Atterbury","startTime":3008.85,"endTime":3012.33,"body":"But we do find ourselves working"},{"speaker":"Bill Atterbury","startTime":3008.85,"endTime":3012.33,"body":"more with people who are located"},{"speaker":"Bill Atterbury","startTime":3012.33,"endTime":3016.11,"body":"remotely. So I don't think that"},{"speaker":"Bill Atterbury","startTime":3012.33,"endTime":3016.11,"body":"that's a limitation anymore."},{"speaker":"Bill Atterbury","startTime":3016.92,"endTime":3023.13,"body":"Obviously, yes, you can't run a"},{"speaker":"Bill Atterbury","startTime":3016.92,"endTime":3023.13,"body":"test in the lab, if you're doing"},{"speaker":"Bill Atterbury","startTime":3023.13,"endTime":3027.06,"body":"it remotely, but there's a lot"},{"speaker":"Bill Atterbury","startTime":3023.13,"endTime":3027.06,"body":"of things you can do."},{"speaker":"Aaron Moncur","startTime":3027.36,"endTime":3032.64,"body":"Absolutely. Yeah,"},{"speaker":"Aaron Moncur","startTime":3027.36,"endTime":3032.64,"body":"we we pipeline has historically"},{"speaker":"Aaron Moncur","startTime":3032.64,"endTime":3037.44,"body":"been remote. All of our team"},{"speaker":"Aaron Moncur","startTime":3032.64,"endTime":3037.44,"body":"members have worked from home"},{"speaker":"Aaron Moncur","startTime":3037.44,"endTime":3040.5299999999997,"body":"offices, you know, ever since"},{"speaker":"Aaron Moncur","startTime":3037.44,"endTime":3040.5299999999997,"body":"the beginning of pipelines. So"},{"speaker":"Aaron Moncur","startTime":3040.5299999999997,"endTime":3044.49,"body":"we worked from home before"},{"speaker":"Aaron Moncur","startTime":3040.5299999999997,"endTime":3044.49,"body":"working from home was cool. And"},{"speaker":"Aaron Moncur","startTime":3044.52,"endTime":3048.5099999999998,"body":"and then ironically, towards the"},{"speaker":"Aaron Moncur","startTime":3044.52,"endTime":3048.5099999999998,"body":"beginning of COVID. As everyone"},{"speaker":"Aaron Moncur","startTime":3048.5099999999998,"endTime":3054.36,"body":"was leaving offices, we moved"},{"speaker":"Aaron Moncur","startTime":3048.5099999999998,"endTime":3054.36,"body":"into our first commercial space."},{"speaker":"Aaron Moncur","startTime":3054.87,"endTime":3059.49,"body":"And so now we're kind of a"},{"speaker":"Aaron Moncur","startTime":3054.87,"endTime":3059.49,"body":"hybrid approach where we're"},{"speaker":"Aaron Moncur","startTime":3059.52,"endTime":3061.59,"body":"sometimes we're in the office"},{"speaker":"Aaron Moncur","startTime":3059.52,"endTime":3061.59,"body":"and sometimes we're still"},{"speaker":"Aaron Moncur","startTime":3061.59,"endTime":3065.0099999999998,"body":"working from home. I tell"},{"speaker":"Aaron Moncur","startTime":3061.59,"endTime":3065.0099999999998,"body":"everyone to core value number"},{"speaker":"Aaron Moncur","startTime":3065.0099999999998,"endTime":3067.83,"body":"two is governed by productivity,"},{"speaker":"Aaron Moncur","startTime":3065.0099999999998,"endTime":3067.83,"body":"not bureaucracy. And so I tell"},{"speaker":"Aaron Moncur","startTime":3067.83,"endTime":3070.41,"body":"everyone just work wherever"},{"speaker":"Aaron Moncur","startTime":3067.83,"endTime":3070.41,"body":"you're most most productive or"},{"speaker":"Aaron Moncur","startTime":3070.59,"endTime":3073.83,"body":"wherever it's most productive"},{"speaker":"Aaron Moncur","startTime":3070.59,"endTime":3073.83,"body":"for the project or the team with"},{"speaker":"Aaron Moncur","startTime":3073.83,"endTime":3077.16,"body":"whom you're working at. But I"},{"speaker":"Aaron Moncur","startTime":3073.83,"endTime":3077.16,"body":"have noticed personally and this"},{"speaker":"Aaron Moncur","startTime":3077.16,"endTime":3081.27,"body":"is coming from someone who I"},{"speaker":"Aaron Moncur","startTime":3077.16,"endTime":3081.27,"body":"tell people jokingly, but only a"},{"speaker":"Aaron Moncur","startTime":3081.27,"endTime":3085.77,"body":"little bit jokingly that I don't"},{"speaker":"Aaron Moncur","startTime":3081.27,"endTime":3085.77,"body":"like people that much and I I"},{"speaker":"Aaron Moncur","startTime":3085.77,"endTime":3090.21,"body":"like I like being alone. I like"},{"speaker":"Aaron Moncur","startTime":3085.77,"endTime":3090.21,"body":"I enjoy having quiet time by"},{"speaker":"Aaron Moncur","startTime":3090.21,"endTime":3092.88,"body":"myself very much. But I've"},{"speaker":"Aaron Moncur","startTime":3090.21,"endTime":3092.88,"body":"noticed that I've really been"},{"speaker":"Aaron Moncur","startTime":3092.88,"endTime":3096.99,"body":"enjoying going into the office"},{"speaker":"Aaron Moncur","startTime":3092.88,"endTime":3096.99,"body":"and seeing my team and just"},{"speaker":"Aaron Moncur","startTime":3096.99,"endTime":3102.0299999999997,"body":"being there, there really is"},{"speaker":"Aaron Moncur","startTime":3096.99,"endTime":3102.0299999999997,"body":"something almost magic about"},{"speaker":"Aaron Moncur","startTime":3102.24,"endTime":3107.04,"body":"being in a space with like"},{"speaker":"Aaron Moncur","startTime":3102.24,"endTime":3107.04,"body":"minded people who are focused on"},{"speaker":"Aaron Moncur","startTime":3107.19,"endTime":3113.1,"body":"the same outcomes. I think that"},{"speaker":"Aaron Moncur","startTime":3107.19,"endTime":3113.1,"body":"there, there definitely is a"},{"speaker":"Aaron Moncur","startTime":3113.1,"endTime":3116.94,"body":"benefit to that. So we have, I"},{"speaker":"Aaron Moncur","startTime":3113.1,"endTime":3116.94,"body":"think the the best of both"},{"speaker":"Aaron Moncur","startTime":3116.94,"endTime":3120.24,"body":"worlds right now, where some of"},{"speaker":"Aaron Moncur","startTime":3116.94,"endTime":3120.24,"body":"our work can and is done"},{"speaker":"Aaron Moncur","startTime":3120.24,"endTime":3123.75,"body":"remotely and other of the work"},{"speaker":"Aaron Moncur","startTime":3120.24,"endTime":3123.75,"body":"is done in persons. That's a"},{"speaker":"Aaron Moncur","startTime":3123.75,"endTime":3124.95,"body":"pretty good deal, I think."},{"speaker":"Bill Atterbury","startTime":3125.22,"endTime":3127.2,"body":"Yeah, and I have"},{"speaker":"Bill Atterbury","startTime":3125.22,"endTime":3127.2,"body":"to think we're about in the same"},{"speaker":"Bill Atterbury","startTime":3127.2,"endTime":3129.9,"body":"boat, some more than others,"},{"speaker":"Bill Atterbury","startTime":3127.2,"endTime":3129.9,"body":"depending upon what your role"},{"speaker":"Bill Atterbury","startTime":3129.9,"endTime":3135.27,"body":"is. I'm with you, I can be very"},{"speaker":"Bill Atterbury","startTime":3129.9,"endTime":3135.27,"body":"effective working from home and"},{"speaker":"Bill Atterbury","startTime":3135.27,"endTime":3138.5099999999998,"body":"getting stuff done. Obviously,"},{"speaker":"Bill Atterbury","startTime":3135.27,"endTime":3138.5099999999998,"body":"meetings now are not a problem"},{"speaker":"Bill Atterbury","startTime":3138.5099999999998,"endTime":3143.4,"body":"to do from anywhere, which is a"},{"speaker":"Bill Atterbury","startTime":3138.5099999999998,"endTime":3143.4,"body":"great leap, I think, because it"},{"speaker":"Bill Atterbury","startTime":3143.4,"endTime":3148.32,"body":"doesn't restrict how you can do"},{"speaker":"Bill Atterbury","startTime":3143.4,"endTime":3148.32,"body":"that. And then obviously,"},{"speaker":"Bill Atterbury","startTime":3148.32,"endTime":3151.74,"body":"there's other things if we're"},{"speaker":"Bill Atterbury","startTime":3148.32,"endTime":3151.74,"body":"doing, you know, tests, with"},{"speaker":"Bill Atterbury","startTime":3152.1,"endTime":3155.82,"body":"equipment, that's, you know,"},{"speaker":"Bill Atterbury","startTime":3152.1,"endTime":3155.82,"body":"five tonnes, it's not going to"},{"speaker":"Bill Atterbury","startTime":3155.91,"endTime":3160.62,"body":"transport very easily. So that's"},{"speaker":"Bill Atterbury","startTime":3155.91,"endTime":3160.62,"body":"work that's done in the office,"},{"speaker":"Bill Atterbury","startTime":3160.62,"endTime":3163.08,"body":"as well as some other lab work"},{"speaker":"Bill Atterbury","startTime":3160.62,"endTime":3163.08,"body":"that gets done in the office."},{"speaker":"Bill Atterbury","startTime":3163.08,"endTime":3168.0,"body":"And then I think that the"},{"speaker":"Bill Atterbury","startTime":3163.08,"endTime":3168.0,"body":"creative aspect, too, is really"},{"speaker":"Bill Atterbury","startTime":3168.0,"endTime":3171.57,"body":"kind of nice. You can't quite"},{"speaker":"Bill Atterbury","startTime":3168.0,"endTime":3171.57,"body":"schedule everything on a zoom"},{"speaker":"Bill Atterbury","startTime":3171.57,"endTime":3174.72,"body":"call. So it's kind of nice to"},{"speaker":"Bill Atterbury","startTime":3171.57,"endTime":3174.72,"body":"have, you know, folks around."},{"speaker":"Bill Atterbury","startTime":3175.11,"endTime":3177.7799999999997,"body":"Hey, what do you think about"},{"speaker":"Bill Atterbury","startTime":3175.11,"endTime":3177.7799999999997,"body":"this bounce stuff off? For sure."},{"speaker":"Bill Atterbury","startTime":3177.93,"endTime":3178.5299999999997,"body":"Yep."},{"speaker":"Aaron Moncur","startTime":3178.7999999999997,"endTime":3182.16,"body":"Okay, Bill. Well,"},{"speaker":"Aaron Moncur","startTime":3178.7999999999997,"endTime":3182.16,"body":"thank you so much for joining me"},{"speaker":"Aaron Moncur","startTime":3182.16,"endTime":3185.73,"body":"again, this has been a lot of"},{"speaker":"Aaron Moncur","startTime":3182.16,"endTime":3185.73,"body":"fun. Is there anything else that"},{"speaker":"Aaron Moncur","startTime":3185.73,"endTime":3187.62,"body":"we haven't talked about that you"},{"speaker":"Aaron Moncur","startTime":3185.73,"endTime":3187.62,"body":"think we should?"},{"speaker":"Bill Atterbury","startTime":3187.89,"endTime":3189.99,"body":"Um, no, I think"},{"speaker":"Bill Atterbury","startTime":3187.89,"endTime":3189.99,"body":"we're good. I got a couple of"},{"speaker":"Bill Atterbury","startTime":3189.99,"endTime":3194.37,"body":"anecdotes with the xerography"},{"speaker":"Bill Atterbury","startTime":3189.99,"endTime":3194.37,"body":"stuff. You know, Patel, like"},{"speaker":"Bill Atterbury","startTime":3194.37,"endTime":3198.42,"body":"many companies, rewards the key"},{"speaker":"Bill Atterbury","startTime":3194.37,"endTime":3198.42,"body":"contributors. And we're"},{"speaker":"Bill Atterbury","startTime":3198.42,"endTime":3201.87,"body":"inventors of some technologies"},{"speaker":"Bill Atterbury","startTime":3198.42,"endTime":3201.87,"body":"that are jet royalty generating"},{"speaker":"Bill Atterbury","startTime":3201.87,"endTime":3207.93,"body":"for Mattel. And so as a result"},{"speaker":"Bill Atterbury","startTime":3201.87,"endTime":3207.93,"body":"of that, there was a couple of"},{"speaker":"Bill Atterbury","startTime":3207.93,"endTime":3213.0,"body":"people that were involved in"},{"speaker":"Bill Atterbury","startTime":3207.93,"endTime":3213.0,"body":"that project. One was we reached"},{"speaker":"Bill Atterbury","startTime":3213.0,"endTime":3217.0499999999997,"body":"out to a OSU linguistics"},{"speaker":"Bill Atterbury","startTime":3213.0,"endTime":3217.0499999999997,"body":"professor, and how should we"},{"speaker":"Bill Atterbury","startTime":3217.0499999999997,"endTime":3221.31,"body":"name this technology? And, and"},{"speaker":"Bill Atterbury","startTime":3217.0499999999997,"endTime":3221.31,"body":"he came up with the term"},{"speaker":"Bill Atterbury","startTime":3221.34,"endTime":3224.79,"body":"xerography, which in Latin is"},{"speaker":"Bill Atterbury","startTime":3221.34,"endTime":3224.79,"body":"dry writing, which makes total"},{"speaker":"Bill Atterbury","startTime":3224.79,"endTime":3229.29,"body":"sense shortness Xerox later. And"},{"speaker":"Bill Atterbury","startTime":3224.79,"endTime":3229.29,"body":"when he did that, I said, Well,"},{"speaker":"Bill Atterbury","startTime":3229.29,"endTime":3233.07,"body":"that's great. You know, we'd"},{"speaker":"Bill Atterbury","startTime":3229.29,"endTime":3233.07,"body":"like to, you know, reward you"},{"speaker":"Bill Atterbury","startTime":3233.07,"endTime":3238.17,"body":"for that. We can either off you"},{"speaker":"Bill Atterbury","startTime":3233.07,"endTime":3238.17,"body":"offer you $100, or some Xerox"},{"speaker":"Bill Atterbury","startTime":3238.17,"endTime":3243.54,"body":"stock. And, of course, please"},{"speaker":"Bill Atterbury","startTime":3238.17,"endTime":3243.54,"body":"tell me, he does the stock and"},{"speaker":"Bill Atterbury","startTime":3243.54,"endTime":3245.37,"body":"of course, he said, Well, you"},{"speaker":"Bill Atterbury","startTime":3243.54,"endTime":3245.37,"body":"know, I need a new pair of"},{"speaker":"Bill Atterbury","startTime":3245.37,"endTime":3246.24,"body":"shoes, so."},{"speaker":"Bill Atterbury","startTime":3251.34,"endTime":3255.15,"body":"And the other one was a fellow."},{"speaker":"Bill Atterbury","startTime":3251.34,"endTime":3255.15,"body":"Similar story. Really nice"},{"speaker":"Bill Atterbury","startTime":3255.15,"endTime":3259.23,"body":"shoes. Yeah. Yeah, I hope so"},{"speaker":"Bill Atterbury","startTime":3255.15,"endTime":3259.23,"body":"too. So, other one was a fellow"},{"speaker":"Bill Atterbury","startTime":3259.23,"endTime":3264.12,"body":"that was on that original team,"},{"speaker":"Bill Atterbury","startTime":3259.23,"endTime":3264.12,"body":"and he's to join his coworkers"},{"speaker":"Bill Atterbury","startTime":3264.12,"endTime":3266.94,"body":"for lunch. And he bragged at"},{"speaker":"Bill Atterbury","startTime":3264.12,"endTime":3266.94,"body":"lunch about his million dollar"},{"speaker":"Bill Atterbury","startTime":3266.94,"endTime":3271.71,"body":"house. And, and so after about"},{"speaker":"Bill Atterbury","startTime":3266.94,"endTime":3271.71,"body":"the third day of this, his"},{"speaker":"Bill Atterbury","startTime":3271.71,"endTime":3275.49,"body":"coworker said, Ozzie, you know,"},{"speaker":"Bill Atterbury","startTime":3271.71,"endTime":3275.49,"body":"you got a nice house, little,"},{"speaker":"Bill Atterbury","startTime":3275.85,"endTime":3279.69,"body":"little, you know, two bedroom"},{"speaker":"Bill Atterbury","startTime":3275.85,"endTime":3279.69,"body":"brick flat and graduate back in"},{"speaker":"Bill Atterbury","startTime":3279.72,"endTime":3282.57,"body":"a neighbourhood not far from"},{"speaker":"Bill Atterbury","startTime":3279.72,"endTime":3282.57,"body":"here in Clintonville, which is a"},{"speaker":"Bill Atterbury","startTime":3282.9,"endTime":3286.41,"body":"suburb of Columbus. And he says,"},{"speaker":"Bill Atterbury","startTime":3282.9,"endTime":3286.41,"body":"it's nice, but it's not a"},{"speaker":"Bill Atterbury","startTime":3286.41,"endTime":3291.54,"body":"million dollars. So what's the"},{"speaker":"Bill Atterbury","startTime":3286.41,"endTime":3291.54,"body":"deal? And he says, Well, you"},{"speaker":"Bill Atterbury","startTime":3291.54,"endTime":3295.11,"body":"know, I just gotten married, I"},{"speaker":"Bill Atterbury","startTime":3291.54,"endTime":3295.11,"body":"was looking to start a family"},{"speaker":"Bill Atterbury","startTime":3295.14,"endTime":3298.47,"body":"and I needed a down payment. So"},{"speaker":"Bill Atterbury","startTime":3295.14,"endTime":3298.47,"body":"I sold this doc for the down"},{"speaker":"Bill Atterbury","startTime":3298.47,"endTime":3305.43,"body":"payment on the house. And I kept"},{"speaker":"Bill Atterbury","startTime":3298.47,"endTime":3305.43,"body":"the stock. worth a million"},{"speaker":"Bill Atterbury","startTime":3305.43,"endTime":3307.14,"body":"dollars. No, well,"},{"speaker":"Aaron Moncur","startTime":3307.17,"endTime":3310.71,"body":"hindsight is 2020."},{"speaker":"Aaron Moncur","startTime":3307.17,"endTime":3310.71,"body":"is only there a way to know"},{"speaker":"Aaron Moncur","startTime":3310.71,"endTime":3311.58,"body":"beforehand?"},{"speaker":"Unknown","startTime":3313.29,"endTime":3315.6,"body":"Yeah, I think"},{"speaker":"Aaron Moncur","startTime":3315.69,"endTime":3319.08,"body":"Yeah. Right. All"},{"speaker":"Aaron Moncur","startTime":3315.69,"endTime":3319.08,"body":"right, Bill. Well, thank you"},{"speaker":"Aaron Moncur","startTime":3319.08,"endTime":3322.5299999999997,"body":"again, so much for joining me"},{"speaker":"Aaron Moncur","startTime":3319.08,"endTime":3322.5299999999997,"body":"again, I really appreciate you"},{"speaker":"Aaron Moncur","startTime":3322.5299999999997,"endTime":3324.84,"body":"hanging out again on the being"},{"speaker":"Aaron Moncur","startTime":3322.5299999999997,"endTime":3324.84,"body":"an engineer podcast."},{"speaker":"Bill Atterbury","startTime":3324.87,"endTime":3326.43,"body":"It's good to be"},{"speaker":"Bill Atterbury","startTime":3324.87,"endTime":3326.43,"body":"on. Thank you for having me."},{"speaker":"Aaron Moncur","startTime":3330.09,"endTime":3333.57,"body":"I'm Aaron Moncure,"},{"speaker":"Aaron Moncur","startTime":3330.09,"endTime":3333.57,"body":"founder of pipeline design, and"},{"speaker":"Aaron Moncur","startTime":3333.57,"endTime":3336.6,"body":"engineering. If you liked what"},{"speaker":"Aaron Moncur","startTime":3333.57,"endTime":3336.6,"body":"you heard today, please share"},{"speaker":"Aaron Moncur","startTime":3336.6,"endTime":3340.11,"body":"the episode. To learn how your"},{"speaker":"Aaron Moncur","startTime":3336.6,"endTime":3340.11,"body":"team can leverage our team's"},{"speaker":"Aaron Moncur","startTime":3340.14,"endTime":3343.89,"body":"expertise developing turnkey"},{"speaker":"Aaron Moncur","startTime":3340.14,"endTime":3343.89,"body":"equipment, custom fixtures and"},{"speaker":"Aaron Moncur","startTime":3343.92,"endTime":3348.18,"body":"automated machines and with"},{"speaker":"Aaron Moncur","startTime":3343.92,"endTime":3348.18,"body":"product design, visit us at Team"},{"speaker":"Aaron Moncur","startTime":3348.18,"endTime":3350.97,"body":"pipeline.us. Thanks for"},{"speaker":"Aaron Moncur","startTime":3348.18,"endTime":3350.97,"body":"listening"}]}