On the latest episode of Tech Salescraft, James welcomes Shani Shoham, Growth CRO, Advisor and Investor, to the show.
With a wealth of experience behind him, Shani shares his journey through the start-up world, exploring his fascinating transition from engineering to business leadership, and the international move that came with that.
Such a journey has afforded Shani a unique perspective on the hiring process, and an attuned understanding of what the right person looks like when you're scaling your business. Shani shares how to frame the interview process so that you are prepared to ask the right questions, and avoid working to simply tick a box.
And James asks Shani what he'd do differently if he went back to day one of his professional journey. From the role of marketing, to addressing the sales bottleneck, Shani imparts revealing advice that equips start-up founders with the tools to succeed in the first 12 months.
Thank you Shani for joining us!
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