Detroit is known for industry. The popular image of the city smokestacks, soot and cars. But the city has been a cradle of art for years. European Detroit, for instance, was founded on fashion. The demand for beaver pelts to make hats was one of the resources that brought Cadillac to pack up the canoe and paddle down the coast. From the architectural adornments of Parducci to the massive murals of Rivera, Detroit has, and still does, foster artists of many different stripes. Commissions of visiting talents like Shepherd Ferry and the work of local designers like John Varvatos and countless automotive employees contribute Detroit concepts to the larger American culture.