Cassi DeHaas: The Titanium Queen

Cassi DeHaas joins me in peeling back the curtain on the enthralling world of entrepreneurship, recounting the sweat and tears poured into the foundation of Titanium and our shared educational venture, Titanium University. Witness the untold narrative of Cassi's pivotal influence, the vision we crafted from the ground up, and the crucible of triumphs and setbacks that molded us into the entrepreneurs we are today. It's a raw, no-holds-barred conversation that touches on the essential shifts in mindset, the balancing act of managing a remote team, and the emotional rigor that fortifies our pursuit of success.

Our episode traverses the vast emotional landscape of building a business, from the profound impact of personal losses to the complex dynamics of family relationships amid professional ascent. We lay bare the struggles of not just chasing dreams but owning the reality we stand in, armed with responsibility and an unwavering resolve to transform it. At the heart of our dialogues is the intricate dance of work and life balance, the longing for recognition from those we hold dear, and the resolve to create a legacy that resonates with our innermost values.

As we round off our intimate exchange, we find humor and solace in the strength of our partnership, coining the playful mantra 'together we are titanium Twat'—a testament to the robust connections and camaraderie that underpin our business and personal journeys. This episode isn't just about the milestones—it's about the people, the passion, and the power of gratitude that bind us, making every stumble a part of an unforgettable narrative. Join us and perhaps, amidst the laughter and reflections, you'll see your entrepreneurial spark illuminated anew.

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Transcript

Speaker 1: 0:01

What's up everybody. Welcome to the titanium vault. I'm your host. Rj makes the third and today I'm sitting down with my partner, miss Cassie de Haas. How you doing.

Speaker 2: 0:13

I'm doing great partner. How are you doing?

Speaker 1: 0:16

Doing pretty good I. That was really hard for me, not to say Cassandra right out of the gates there.

Speaker 2: 0:22

Nobody would know who you're talking about.

Speaker 1: 0:25

For those of you that don't know, her name is actually Cassandra de Haas and every now and then, internally, I'm like hey, miss Cassandra, what are we gonna do about this? But I'm the only person that's allowed to say that. So today, the reason why I wanted to bring you on the podcast is because I don't think you get enough credit for everything that you do here at titanium and how, how Crucial of a role you played on us getting to where we are today. We just made the announcement yesterday about titanium University rolling out. We've done Thousands of deals across 49 different states. We've been able to educate, at this point, literally Thousands of people across the world. You know, it's just.

Speaker 1: 1:19

We've made it a huge impact and dent on this industry and I get a lot of the credit because of this podcast, because of the content that we put out, and a Lot of times when I'm doing that content, you're working behind the scenes to make sure that that things that we actually do to pay the bills are being done. So I want to showcase who you are today as well as kind of just bring light to To some of the critical Moments that we've had here at titanium. So what I want to get started with is is the moment where you spearheaded us becoming entrepreneurs. So tell that story from your perspective and also just what were you thinking when you said, hey, we should start our own business so, first of foremost, I really appreciate Us doing this podcast today.

Speaker 2: 2:14

I know that a lot of people Out there have been calling for years that do know to hear more of my voice, and RJ and I are working on getting that out there, and I think for us, this is the start of that. But I will say this one of the best parts of our journey is that, even though you might get more of the social credit, like I take ownership of it. In my mind, in my heart, you know it's just it's ours. You know, like we created this and we make the decisions to Put our focuses and our strengths to use where we need them in our business. So I'm excited to start, you know, putting more out there. There's been people attempts at doing it in the past, but you know, I do focus a lot on the behind the scenes stuff so that we have the space to do everything that is in our mission. You know, and I'm Really grateful that we have made it. Do that. I'm really grateful that we've always had you to do what we have you doing and we have you doing, and you know, for, for us, this is us, you know, and we treat our team like that too, and Without them we wouldn't be able to have me being able to do more of this stuff. So I want to start out by saying that, second To, to go back to that moment in time. It's really crazy because I feel like what I was thinking is you know, we, you had been a general manager at Pizza Hut and you Decided you were done and if you guys don't know that story, you should definitely check something out, that where RJ tells it till he's told it a few times on on the podcast and in of itself. But but you were, you were done with Pizza Hut. And as long as I had known you, like that was your deal right and For me, like I had gone to school, I'd gotten a bachelor's degree and I was Considering going back to school.

Speaker 2: 4:46

I went through, you know, some big life changes at that time myself and, and so I think we've just found ourselves like going okay, well, what's next? You know we're still, I Think at the time we might have been like 27 and 28 years old and I had worked in a bar and restaurant and just industry myself through Throughout college. I started in high school working at Red Lobster and I was just I was over it. You know, I wanted to be an art teacher and either go back and get my master's so I could get some out of the way, be a professor, do some things like that. I thought about changing to something like being a physical therapist and starting out with my assistants Position in that, and I'd been considering going back to school. I hated being in bar and restaurant anymore. It was good. While it was good, I'm grateful for it. I learned a lot through working in that industry.

Speaker 2: 5:54

But you know, I think that you and I were both just like looking at like what is next?

Speaker 2: 6:00

You were working at 2018 and I don't I don't even understand what had sparked it, but I had a table that I was serving and and this guy was talking about how he was so proud of his daughter and his son-in-law and they Started their own business and I don't even remember what the business was and was tying me about it and that just somehow, like Sat with me and I think you and I were both just not satisfied and wondering, hey, what comes next?

Speaker 2: 6:40

And I think I worked at double that day and we were sharing my car and you had come to like pick me up or something for my break, and I Just said I think we should start our own business.

Speaker 2: 7:01

Like what does it look like? Like it in my brain, it's like even like even exploring it, even if it was going to supplement our income, you know it like it would do something, because you and I are the kind of people who, when we do something like we're gonna figure it out, we're gonna make the best of it, we're going to learn something from it, we're going to keep forging that path and, well, we're gonna try to be pioneers in that space. So we're going to try to be the best at everything that we do. And, and knowing that about ourselves, I would have never in a million years thought to like start my own business, unless it was like Selling stuff on Etsy that I make or something like that. You know, like that, that was just in my brain how I was raised. You were raised by entrepreneurs and I don't know. It just made sense to me.

Speaker 1: 8:00

Um, and I think you would have never started your own business, because I had asked you previously like you had all this artwork that you had made and I was like why haven't you ever sold this? Like this is really good, and that's just not where you were like, right in your journey. It was like, no, I'm doing this to make money, I go and I get a job and I go to school and then when I, when I've done with school, based off of that degree, that's what you're supposed to do. And you had really struggled, you know, getting a job from the degree and essentially, like that was that was not even a possibility. And and so, yeah, well, there was a lot of frustration for us, right, we're we're approaching our late 20s and Financially we were both struggling to the extreme. I mean, basically it was it was a good week if we had enough money to go to the bar twice. Like that was that was kind of our lives. Like, yeah, we have enough to swing like a 30-dollar bar tab, you know, I mean place a pool. That was that was kind of our lives at the time.

Speaker 1: 9:10

And I think both of us were extremely miserable With that. So, you know, you say, hey, we should start our own business. And listen. I'm not gonna get like in the weeds of our story there, because we shared it time and time again, but that was like one of the moments where you said something and it led to so many results after that. Right, it spearheaded that and I think that's one thing that's not told enough about our story is how important your words to me are and the the partnership that we have been able to develop from that. Another one that I don't think we've ever really disclosed to anybody was you came up with the saying create your own reality. That became the titanium motto. Right, that's, every single person that came to the crucible had a wristband. It said create your own reality. Where did that come from?

Speaker 2: 10:09

So I think that I think it comes from that origin story, but Going further back, because that is our true origin as being entrepreneurs, in my, in my mind. But I feel like it's it's the reason, it's the reason that I was called to take that leap and make that statement. We should start our own business and For me, you and I were, we are two people that were born that way and you know we're like nothing is going to stop us. Like we create the reality that we want, we create the life that we want. We, we do that Inherently like you and I. Just we tackle the things that we want in this life and we create the business and we take ownership of our choices and we adjust them when it doesn't get the results that we want. And we, we, we truly create our own realities.

Speaker 2: 11:32

Now that's that's either a statement, a reminder like you do create your own reality, but also like we have a passion for creating the reality that we want and taking ownership and doing the things that get us where we want to go, and it's it's just so Vital to our existence. So for me, I Just couldn't quite find that. To me it's dual-sided right, like it's a dual-sided statement, which is you and I like that. That's what it is like, hey, you create your own reality. So if you don't like something in your life, it's up to you to make the changes to To get what you want. Chase your dreams, create the life. Create your life by design, right.

Speaker 1: 12:29

Say that because when you said it, you said hey, I Think our motto should be create your own reality. Initially, what I gravitated to was the, the credence behind it, where we're gonna be telling the people that come into our education programs, like, go out there and create your, your dreams, create everything that you've ever wanted, and Then fast forward a couple of years into running an education program. What we realized was is there is always going to be a certain percentage of people that are not going to take the necessary steps in action that is needed to achieve their dreams, and so that dual-sided part of create your own reality Quickly became hey, go out there and chase your dreams and get everything that you ever wanted to. The flip side of that is is, if you're not happy with where you are, that's the reality that you are creating on a daily basis, and what are you doing to change that? And that's where I really fell in love with our motto of create your own reality, and I'll forever be grateful for you saying that Again.

Speaker 1: 13:53

There's just so many moments in time where you've said a simple statement and the results from it have been just years and years of lives changing, moments changing, mine included, and I don't think you get enough credit for that Go back to January 1st 2015. You are running our general contracting business, essentially by yourself. You're managing the crews, you're finishing up the projects that we have. I'm all in on wholesaling and I tell you that we are now going to do a completely different business and essentially what your interaction with wholesaling at this point had been you had attended the training but you had not implemented anything, and I had already started finding deals, talking to realtors, comping disbowing deals, building out the packets, talking to title companies, understanding what an assignment and a double close was. You didn't have any of that experience. Talk about the struggles that you had, where you and I were not aligned on our implementation and education of this business, and how you were able to eventually catch up and match my knowledge and energy for this business.

Speaker 2: 15:32

Yeah, well, that's a really like I don't even think we've ever talked about it that way before, so that's cool, like I will never forget. I think that, first and foremost, that entire leap of faith it is based on my faith in us to create our own reality Like it is based on my faith in us creating a life of abundance for ourselves and for others and it's just based on knowing my partner and knowing that we are ultimately completely aligned in the ways that matter for us to forge through any of those walls placed before us or whether they're self-placed or outside placed walls that we have to knock down. So you're coming in hot, you're telling me like hey, we're gonna shut down regular contracting and one of actually the things that back then, especially doing this entrepreneurial journey, it was really difficult for me to jump in and tackle things that I just felt very clueless on right. I was a very studious person up into this point in my life. I think that for me it was a lot easier to take action by trying to know everything before I took action, in other words, and I was really uncomfortable with like that's why I was uncomfortable hopping out of the Kia Soul and knocking on that first house because I wanted to feel more prepared. Naturally, I'm just kind of born that way right, and I think that's what a lot of people struggle with in this industry is kind of changing those dynamics about yourself. It was a huge struggle for me, especially because I was really good at the contracting business. It just we could not scale it or we didn't know how to scale it.

Speaker 2: 17:58

And my business partner there is super passionate about wholesaling real estate, like if we're gonna flip, we're gonna flip it ourselves, we're not gonna be a contractor for somebody else, and he is just all in on this and I'm feeling absolutely clueless. I can remember, not necessarily the specific battles that you and I had, but I remember so many battles occurred that the words out of my mouth were you don't understand. You have months, you're months ahead of me, minimum. I don't understand what all of this is. I don't understand what all of this means and you are not explaining it to me. And I don't know how you have these expectations for me. We have all this time you've gotten to put into it that I didn't. So I'm feeling like, as my father would say, an Easter egg on Halloween. I'm feeling lost here and you're giving me no grace. You're just like charging ahead, forging ahead, freight drain, rj, blah, blah, blah.

Speaker 2: 19:15

And I was so frustrated with you for that because your response to that was nobody taught me anymore than you've been taught. And I'm like I was over here running this contracting business, like keeping the doors, like keeping the bills paid, so you can figure this out, like you can't help me get caught up. And at that time, like it is, like you've you literally physically, mentally, like you couldn't do it. You were just literally a freight train, and so for me to pull you back I eventually came to realize was not the right thing. I eventually came to realize there was, and at first I just did not understand that.

Speaker 2: 20:02

I was so frustrated with you because I'm like, come on, bro, like I'm sitting here expecting you to get me caught up and so like we can attack this together and just couldn't. And so I was like, okay, well, I'm gonna have to start getting really good, some of this right. So I just crammed, to be honest with you. I crammed, I did everybody I could. I took everything I could off your plate. I tried to create processes, systems, keep us organized, tried to make sure that you and I were implementing stuff correctly and I, I mean, I was come hell or hot water. I was gonna catch up with you.

Speaker 2: 20:45

And we've had several points like that in our partnership, that every time something like that happens, where I'm like RJ, you've been doing this part and like you'd forget that I don't know because I've been over here doing something else. We've had several of those moments and I would say it's like a very dull moment. Now, after how many years? I guess that would be nine years since then, so, but it was. It was very challenging for me. Pivoting like that was like a getting in and starting the business was less challenging for me than that moment was.

Speaker 1: 21:37

Yeah, you really struggled there the first couple of months. I don't remember us having quite a few conversations where the the way I normally say it is is feeling like a fish out of water. You know, you felt that way, you. You didn't understand where it was. It was hilarious, because this is how, like in the infancy stage of entrepreneurship, we were, even though we had been doing it for several years already.

Speaker 1: 22:09

You just felt like you were never gonna be able to get caught up and you didn't know what your role is gonna be. And for as many moments as we've had where you've said something that has led to enormous events, results, life-changing moments, whatever we've had quite a few moments as well where you have felt something that you were uncomfortable with and my response to that was is let's slow down, let's relax and it will work itself out. And because we did that like looking back to tell people that we did $750,000 in assignments in our first year, they would never know that the part of that was is that you were struggling, those that first half of that year where you didn't even know, like there was little conversations where you're like RJ, I don't even know if I should be a part of this.

Speaker 2: 23:09

I don't know what value I'm bringing to this yeah, and like I think during that transition it was so funny because, like people I I don't think people realize this like if you go back to the story, I'm gonna fast forward to this part. But we were taught to wholesale off the MLS. We ended up wholesaling a lot of luxury in DFW during that first year because that's where the real spreads were. We had a lot of contracting experience so it's very easy for us to run the numbers fairly appropriately coming out of the gates and I think that's a testament. Like that general contracting business is such a testament to us being able to transition as quickly as we did into a much more lucrative business.

Speaker 2: 23:51

But even though we didn't know, god, I look back now and I'm like mortified at what we didn't know and how. How the hell do we tell, how we do that? But my point being is like I recently I swear it's like been in the last year started telling people about how I like when we first started we wrote up line item scopes for every product, every, every property we wholesaled. Like I wrote up a scope of work.

Speaker 1: 24:20

My favorite thing that we did early on was not only where we were writing up scopes, but then you would write a design packet and we would sell that to our end buyers. So it wasn't $750,000 in assignments, the $750,000 in revenue. There was a lot of different things that we did there to generate. But listen, we were. We became full-on entrepreneurs. We were monetizing everything. Baby, oh, you need to know what colors use. Cassie's got you.

Speaker 2: 24:53

I got your skew numbers, baby, I mean, and I did because of our previous experience and like there is still part of me like I don't remember this and you'll have to tell me right now if this is true or not. I am almost positive that that was not my idea. I am almost positive that both of those things were your idea. And I look back on it and I'm like that was RJ's way of saying you do add value, but I'm gonna make sure and push you in a direction like that you own that and never claim it. And so, like he never claims credit for like a lot of stuff like that that is so pivotal. And to us continuing down on forging that path right like I was the fish out of water, I was frustrated and you know he was not gonna be able to take the time to like slow down and rewind. And so he's saying like this is a great way for you to monetize, this is a great way for you to monetize and like learn as you are adding more value and making this company more money. And I think that is the origin of where I started realizing something that I say all of the time to everybody in our community, all of our you know, quote-unquote students or people who take our training or whatever you want to call yourselves we've really got to figure out a name for that, because I just don't love the word students but everybody I say it all the time you've got to make money while you learn and you've got to figure out how you do that and you've got to continue to sharpen your skills and become a master of your craft. And you can only do that in one area of your craft. So, like your hedgehog concept, as my partner likes to reference, is nationwide wholesaling. Well, that's what we teach and you know you you're not going to be able to learn how to do acquisitions, dispositions, lead generation, tc. You know like you can't master all of those things at once. So if you're trying to master the A to Z process all at once, like it's gonna take you longer, like you need to be able to do it in such a format that you are learning and sharpening those skills and becoming a master of each one of those steps, but making money as you do it.

Speaker 2: 27:33

And I think that that is such a true, you know, underlying theme of our story, you know of our entrepreneurship, and I think that that moment it was like I didn't even realize it at the time that that's what you were doing, like I know, like when we're retelling the story, it seems like very obvious that you you pushed me in that direction.

Speaker 2: 28:00

For that reason, I was just so in the thick of it that, and I realized that's what you were doing. I think I thought you were doing something like oh yeah, this is a need that we have in order to do this, because I was that ignorant to wholesaling and real estate in the process that I thought you were just asking me to do something that we needed to be doing. And I don't know that we even knew better or didn't know better at the time. Obviously, we don't do that now and it's very much not needed, but at the time to me I was like, okay, yeah, like I can do that kind of stuff with my eyes closed. So I was like, oh yeah, there is a place for me to like generate revenue and add value and learn and catch up.

Speaker 1: 28:52

At that point in time, so I want to transition to a part of Cassie that no one outside of if you've been a part of a project with us or if you've worked for us or some of the long those lines would really know. There have been times over this journey that you have literally not not the the words because people loosely use like blood, sweat and tears, like I've actually seen you like bleed, sweat and cry on projects. I've seen you literally work on projects all hours of the night. The the moment at a flip in Fort Worth, texas, where you were at the house, we're doing physical manual labor on the house until 5 am and then being back at the property at 8 am and continuing to work well under the night the next day. Seeing you work on on like dude even to this day. I mean you will respond to JV emails at midnight, 1, 2 am to make sure that the job gets done, to make sure that your people get taken care of.

Speaker 2: 30:24

Why because there's no other way. There's just no other way for me to exist. I, it's who I am. I, it's create your own reality. I'm gonna make sure the job gets done. I will do anything for us to accomplish our mission, exceed our expectations, to have the lives that we want. It's why our team like and don't get me wrong, I love our virtual assistants.

Speaker 2: 31:03

Nick and Sema are not local, so it doesn't necessarily apply to that, but it's why we've struggled to have remote employees, because I naturally implement and I apply things like that longer than you do. So I don't want to take away from your ability and my ability to switch places like I. I'll never take away from that because I think you're just as capable as me and I'm just as capable as you. Yeah, you have strong suits, I have strong suits. I have things I'm not as good as you are and it just there's. That's just nature, right, but we're both for lack of a better way to put it we're both fucking powerhouses, and I know for a fact that you have been at so many of those late night like we got to get the job done moments. But when it comes to certain things, you just are like before I am and there are certain things that you do like that, that I'm like no, bro, but for a lot of that stuff, like just there's, there's no other way, like I'm not, it doesn't make sense to me, like we're not gonna set up for something and fall short, like I just won't allow it. And I know some people think I'm crazy, but I mean you got to be a little crazy to do what we do at the level that we do it and I don't know, I think maybe there's a part of me too Not to go like on the personal side, but I do think that there is a hint of this that got extremely heightened for a very long time and didn't ever quite get back to like neutral when my brother passed away.

Speaker 2: 33:17

You know, I was 23 years old and, yeah, when you're that young and somebody that's that close to you is taken from you like you don't I don't know how to put it into words especially when it's like you're sibling, like you know, I had all the like I had a lifetime of plans with him, you know, and he's my only sibling, and I think that just turned my world upside down and so many things for a couple of years about my life were very, very, very, very extreme, in that like we don't know how much time we have. It's one thing to hear that, it's one thing to say that, but it is one thing when you live that and you realize it at that level and I'm sure RJ, you can you can appreciate the fact that it's not very it's very well known fact with anybody that knows me. Like I like to be extremely efficient, like I do not like to waste time. I get very, in fact, it's one of the ways to like get under, get me like irritated.

Speaker 2: 34:48

I don't like wasting time and because we have a fine, it's a finite resource and so everything about you know why I do that stuff. It's like, no, we got to get to job done, we got to make money. We got to be efficient, we got to get it. You know like we're moving on to the next thing, like we got shit to do, we got goals to achieve. I've got this incredible life to build, like you know, and I've got this incredible company to build and I have all these people to impact and I have all these amazing goals and I don't I don't do idle. You know like very well.

Speaker 2: 35:28

So you know it creates, creates problems for me sometimes. Like I'll realize like, oh man, I I spend, like when's the last time I went on vacation? And then, like I'll realize I'm like neglecting part of my life and how, my, how bad. Like I'll go on that vacation and realize how badly I needed that. You know other thing or I'll go a really long time without doing things that I really love to do, like I love art, obviously, and I love to read, or you know this, that are whatever things that like fill my soul up, that aren't business related, and I'll realize like, oh my gosh, like I actually need that as a human being, to be a whole human being, and I've neglected things like that, you know. So I mean, but I guess maybe there's just no switch for me until the job is done.

Speaker 1: 36:28

So you brought up your brother passing away. So let's transition and talk about a struggle that both you and I have, and it's with our families. So you and I have been doing this now on our own. You know, we went into our late 20s struggling, not knowing what we were going to do with our lives, and then you said let's be an entrepreneur. And then we decided that we were going to create our own reality. Before we even had that as a motto, we've been living it. We have run a multiple seven figure business from nothing, literally from nothing. We have created a podcast, we've created a YouTube channel, we've created a following, we've created a second education business seven figure education business. So now, not only are we running one seven figure business, we're running multiple seven figure businesses and, to be quite frank, here we are on our podcast that's been in existence for now, going on seven years.

Speaker 1: 37:43

There's a solid chance that no one in our family will watch this, that no one will consume this. There is a chance that you know people in our family. They don't even know what's going on in our lives. That has always been a constant struggle for you and I, consistently, where it's almost, it feels disrespectful. How have you dealt with that? Because I know that that has been a struggle for you, where it's like you were so far in the ditch, where it was like your choice was to go back to school and figure something else out, which that would have been through the support of the government giving you a loan, struggling by working inside the bar and restaurant industry to maybe pay half of your bills, to go more into debt to then hopefully get a job. Instead, you said fuck all of that and you went out and created your own reality, and I know that there's parts of our family that are proud of us.

Speaker 1: 38:58

They say that here's the facts. For anyone out there, words don't mean shit, actions do Okay. So how have you dealt with that? Because from where we came from to where we are today, man it's. I mean fuck, we had our own TV show. We had our own TV show. I mean I think maybe I got a couple of text messages and maybe a call from my family member that was like it. I mean, how have you dealt with that?

Speaker 2: 39:37

So this is, I'm going to do something that I don't really do and I'm just going to be brutally transparent about this, because I feel like this is something that will help somebody out there a lot, because I feel like this is a common experience for people in our shoes. So if any of my family does get wind of this and end up watching it because of what I'm about to say, I love them to the show. Join us. Finally, we got seven years of good things, we say.

Speaker 2: 40:22

Look, at the end of the day, I still struggle with this and, no matter the realizations that I come down to, it is like probably a psychological thing. It's a deeply rooted thing. It's like my inner child cannot help but not struggle with this. I wasn't a psych major, but that's what I'm going to call it. My inner child will always struggle with this. I feel like an outsider, I feel like an outcast of my own family, and it is what it is. I'm not going to cry, even though I'm probably going to cry, but I do. It's very lonely when the people that are supposed to be the most celebratory of your success just don't get it, and I know that my family will tell me that they're proud of me, but they are so completely uninterested and I think that there's even when we had the TV show. I think that moment was so heartbreaking because I was like I'm finally doing something that they are going to understand what we've built, who cares about the thousands of houses and the students and all that.

Speaker 1: 41:56

Wait, you got two guys with a camera falling you around in one of your houses and we're going to put it on a bullshit network that no one watches anyways. Now you've made it, baby. That was the thought, right?

Speaker 2: 42:09

I will say I feel like they were more into it than any of the other stuff that we've done. But even then I was still so disappointed in their reaction to it. But I do have one saving grace and I will say this my mom is our biggest fan. My mom is our biggest supporter. She tells me every time we interact what an incredible human I am, how proud of me she is, how she cannot believe that her kid is so smart and brilliant. She is always saying similar things about RJ. She has said the words this was ordained for the two of you. You're unbelievable. She sees it, she understands it. She can't stop being so incredibly grateful that this is our life. She couldn't want more for us than to be doing what we're doing. She feels like this was what we were made to do. She sees it and she understands it, and she asks about it and she's curious about it.

Speaker 2: 43:44

Rj is on Closers Olympics. She's texting me. She's like how's it going? How's he doing? Because she didn't buy a ticket. She doesn't really do the technology stuff either, but she knows she wouldn't miss an episode of our TV show. She's like I'm watching it with you. We're having a party. She has been probably what has helped me through the rest of it, other than my partnership with you and how we can really handle those things. She's been an outside family member that's given me such support and she's so uplifting and encouraging when we're struggling or something doesn't go the way we plan. She's just our biggest fan. She's our biggest fan.

Speaker 1: 44:44

She has always supported us and she's been a part of our company at different points in time. The love that Nikki has showed us through the years and she's definitely not a part of what I'm talking about there. Again, this is one of those things that when you go out and you do what we do, I mean when you have to announce to your family that I am believing in myself, that I'm going to support myself for the rest of my life.

Speaker 2: 45:26

And they tell you to go get a job at BNSF or Lockade. They don't get it.

Speaker 1: 45:32

The majority of people do not get it, and I've said it over and over and over again being an entrepreneur is one of the loneliest things in this world, because, the facts are, you can have an entrepreneur buddy and you could go to them and you could talk to them, but the struggles that you're feeling inside of your business might not be the struggles that they're feeling inside of their business, and so, because of that, sometimes it's really difficult to align and find someone to even communicate Really yeah, like share with, I think also, like I really want to add to that like because they just don't understand.

Speaker 2: 46:20

And number one, I've never told them, I've never told them how it makes me feel.

Speaker 1: 46:30

You just did.

Speaker 2: 46:33

No, I didn't, Not, unless I sent them the link. Let me send them the link and then we'll see. I don't want to hurt them, but you know the reality of it is. It's broken my heart over and over and over for this entire journey and it did a number on me for a while where, you know, it goes further than that. It's like sometimes it's like my family treats me like I should have all the availability in the world because I run my own business and I'm like, and then sometimes they like won't even invite me to things because they just are like.

Speaker 2: 47:15

And when I ask them about it they're like well, we assume you're too busy or you're working. You know they've expressed things to me like they don't know that what we're doing is worth it Because like it, because it works so much and it's like you. Just they don't understand this is not work to me. This is life Like, I have to do this. So when you ask me like, why did I stay up till 5am on that project and get back at eight? Like I went home, rinsed off, got coffee, like probably got glasses because my contacts were trying to crawl out of my eyes, you know like, woke up and got back at it. I can't not do it and I will never give up on this company. I will never give up on our journey. Like I will never give up on our mission. Like and I've said this before like if I did go get a job somewhere and I had to do that, it's a very temporary thing. Like I will never not. Like I will fight for this for forever.

Speaker 2: 48:25

And so they don't ask questions because they don't understand what that is. They don't understand what that's like. They might love their job, like so many members of my family you know. Like they love what they do and I'm very proud of like, for example, you know, my dad. I love what his career. He's retired now. I love what his career was for him. You know, I'm very proud, I'm very grateful for all the lessons he's taught me. I'm very grateful for the things that he instilled in me that make me who I am today, are a part of it anyways, and I will never take away from that for him. I'm very proud of what my dad did, you know, but that for some reason, like I don't know, I just also know he just does not get what it is to have this fire inside of you to for what you do to light your soul on fire. I know that he does not get like I have to do this, like there's no turning back, like I have to do this. So I think that that helps a lot. I think obviously, having you as my partner and having my mom that supported me helps a lot. But yeah, it's still.

Speaker 2: 49:45

It's still staying sometimes like it's, you know, you feel very unseen by the people that you love, and it does. I'm just going to be honest Like I love my family when I spend time with them, I get really like attached to the things like we do have, you know, that bind us, like whether it's commonalities, like some, like some of my family is so funny, like I love spending time with them when I do. But you know I there's, there's always just going to be this field of unrelatable, like space between us. I feel like and that's sad for me a little bit, but I don't know I feel like maybe like a lot of people that don't have that kind of same separation, they end up feeling that way about a lot of their family as adults. Anyways, like it's not what you always expected it to be or I don't know, maybe that's just a little bit heightened in our experience.

Speaker 1: 50:59

So last question, and then we're going to wrap this up. I think this is probably the most important question, because I think this is a struggle that specifically female entrepreneurs have, which one of the things is is you and I don't like to talk about male and female entrepreneurs is just, you're an entrepreneur? We've never looked at it that way, but, however, other people have categorized us because I have male genitalia and you have female genitalia. It's amazing. Apparently that means I'm good at closing and you're good at comping and you're good at paperwork and I'm not. I mean, that's the natural assumption. The other part about this is is that people that don't know you, because maybe you're not on social media as much as I am, automatically assume who you are as a person because of me and they also because they you know these words that I hear. These are these are words that people say about me.

Speaker 1: 52:07

Like RJ, you're this big, intimidating presence. You have this boisterous personality that you know is is somewhat intimidating, and and then they meet you. They want to put you in a box. They want to say Cassie, this is who you are, right, this is what role you play. They want to say I read the book traction so clearly. Rj is this and Cassie is that, because that's what these books say. How, what would you say to other female entrepreneurs that have the male partner that might be the face? What would you say to them about the struggles that they feel when they're put into a box and they're told this is who you are, when maybe that's not who they are?

Speaker 2: 53:14

Well, that's actually an incredible question, and I take it very literally because I could talk about this subject for a minute actually at this point in time, because I'm just so sick of experiencing certain things about it that I didn't ever care. It's just like when people would put up that box around me and just like karate, chop out of it. Like I'm not here for this, like I don't have time for this. I'm like I'm here to do what I have to do. You can put me in a box if you want, but I'm not saying in it. I would just say Well, speaking of pivotal moments or things that I say, or whatever you do, you be yourself. Fuck what anybody else has to say or categorize you.

Speaker 1: 54:03

At the on the other hand of it, you know that feeling like when somebody is like your RJ's wife, your RJ's assistant, your RJ's realtor, your RJ's designer, I'm RJ's partner and I have, like it happens, On that note, you have literally been introduced on stage as each one of those and the people like they don't care enough about Cassie because she is quote unquote one of those things oh, you're just the arm candy, right. I mean you're the wife, you're just the designer, you're just a realtor. I mean this is, this is who you are. And they put her in that box. I mean it's literally. I mean, dude, I have. I've literally gone on stage and like thrown my belts down because I was so fucking pissed off at how Cassie just got introduced when we were walking up and I feel like, is that, was that for real? So if you've been at one of those events, leave a comment. Love to hear about one of those experiences, but I've literally been like, well, that's just not the case. This is my partner, cassie Goss like sure the respect.

Speaker 2: 55:30

It's. It's crazy. You know, I have tended to always just like barrel over it. That is always been with the knowledge that they may not know, but they will.

Speaker 1: 55:50

Could you imagine if we were at an event? Eric Klein Big, big presence came out of nowhere. Everyone knows the sales go my right, I mean he's, he's. He's got a great social media following. Could you imagine if they introduced Eric and Tony on stages? Ladies and gentlemen, get on your feet. We got Eric Klein and his husband Tony. It's what they do. They do it to me all the time. It's like what? What was that bullshit? But why, what? What do you say to the woman who's out there saying I've got a male partner that everyone looks at and says clearly, because he's the man, he's got to be the shock caller, he's number one? What do you say to that woman?

Speaker 2: 56:47

I just say to them that there's a way and at least for me, my way is those people will be eating my dust. I mean I'm sorry, but they'll be eating my dust. I don't have to be loud about it, I don't have to be angry about it. In fact I laugh about it. I'm not going to say it's never gotten to me, but I'm not going to do it. In a certain way, I'm not going to be, because one of the things that I really dislike is when people focus so much on an inequity or they focus so much on a problem that it takes them off of their mission and takes them off of their focus and it takes them off of what they're trying to achieve For me.

Speaker 2: 57:43

I say that to you Remember what you're there to do, because I'm there to create something, a change for somebody else's life. The right people are going to magnetize the fact that I'm a fucking master at my craft. I've said it before the only person that can stand toe to toe with RJ, because he's the best, is me, because I'm the best, it's ours. I don't need everybody in the world to know it. I don't need the recognition. I feel disrespected a lot of those times. I don't need to be loud about it, I don't need to be angry about it. It's not a struggle. It's not a fight. It's something that will take care of itself within time.

Speaker 1: 58:35

I have a question for you on that Barbie number one movie of 2023,. Ryan Gosling got nominated for best actor, margot Robbie was not nominated for best actress and the female director was not nominated for best director. There was a lot of people that saying that they were snubbed at the Oscars and it was sexist. It was kind of weird because Margot Robbie obviously missed out to other female actresses. That was a little bit weird that they said it was sexist. My question on top of that was we had this question in the latest part in the disruption what is more important? Is it results or is it recognition? Because Barbie was the number one movie, the world said you're the best movie. More people swiped their little credit cards to see that movie than any other movie. They got the results. There was this uproar about the fact that Margot Robbie and the director did not get the recognition. As an entrepreneur what are we? Or as human beings? What is more important to us, results or recognition?

Speaker 2: 1:00:05

I think for me and I talked to you about this a lot of the time we're very fortunate in this regard and on this topic that we're in an industry where we have an overlap there. The recognition that you get impacts me. When we do have this space and it's time for me to get out there and get just as much recognition, then that's going to reach a demographic and expand our reach and expand our impact in a way, absolutely it isn't mandatory for us or it hasn't been mandatory for us. We have the grace to pull the trigger on that when we're ready as a company. I feel like the Barbie thing is a little bit different, because they get more roles and so on and so forth.

Speaker 1: 1:01:13

On that. That was an argument that I think Leon Barnes made on that.

Speaker 2: 1:01:21

Let me finish because I feel like Margot Robbie is not going to not get acting jobs because she didn't win that award.

Speaker 1: 1:01:29

She's already been fucking Harley Quinn and Barbie. My God, come on.

Speaker 2: 1:01:34

She's done a lot more than that, and she's great.

Speaker 1: 1:01:38

Those are two iconic characters that any woman, especially an actress, would die to play those roles. And she's got to do those. And she's an incredible actress. She's one of the most beautiful women on the planet. That award was not going to get her some role that she is not going to be able to earn herself.

Speaker 2: 1:02:00

I know, but at the same time, I understand it to a degree. In that field, you're hoping to win the award. Is your team making it to the Super Bowl and losing the Super Bowl feel as good as if you win the Super Bowl? No, you know what I mean. I get it, but I also what actor was it? It was like Leonardo DiCaprio, where he had so many incredible roles and he never won whatever. He got snubbed again. He literally got snubbed again.

Speaker 1: 1:02:36

Yes, he had an incredible movie. I can't remember the name of it, but essentially he got snubbed again this year. I'm not big on this, this is just because it was a part of the conversation.

Speaker 1: 1:02:51

I found it incredibly thought-provoking, especially considering the fact that I have a female partner. I think about these things all the time. Facts of the matter are Cassie. Here's what I said. The twist of that getting back to business and real estate on that question was how could more women be involved in real estate? For me personally, I think there are a lot of women involved in real estate investing not real estate. There's a lot of women that are realtors, but in the investing side of things I think there are quite a few women, but I don't think women do a good enough job of putting themselves out there on social media to point the spotlight to them, say, look what I'm doing.

Speaker 2: 1:03:38

Right. Inevitably they don't get as many of those spots that end up on social media. I don't. I am legitimately top tier. I don't even know what to compare myself to.

Speaker 1: 1:03:58

You can't be upset if you don't get an opportunity in comparison to a man that has gone out and posted 1,500 videos.

Speaker 2: 1:04:06

That's not correct. That's not correct. I can. I can Because sometimes it is frustrating because that's something I've had to sacrifice with having a male partner and it's not having the bandwidth to do that. I can get frustrated about it, I have. You know that I've been frustrated about that because, for me, I get to impact. I get to impact more people. If I have that, that's quickly replaced by the fact that I still get to impact so many people through you, with you. I'm not frustrated that I don't have people on social media tell me I'm the greatest chick in real estate. I'm not frustrated about that, I don't care about that. It is frustrating when I get introduced as your wife on stage, as if I'm some kind of like, as if I'm up there as some like I don't even know the word I'm looking for. I'm up there as like a bonus person, right?

Speaker 1: 1:05:15

The only reason why you would be on stage is your accolade is like to give an example. How am I introduced? I'm introduced as the king closer. The greatest of all time Is my wife or my realtor or my designer or other times. It just flat out. They don't even know how to introduce her. So they say Casey D Hass. I mean, and it's like what her name's Cassie. Like you didn't even know where her fucking name was. Like my God, for all of her family that's not going to watch this. It's clearly pronounced the Haas, not D Hass. Listen, partner. We've got the people too long. I try to keep them there an hour.

Speaker 2: 1:06:01

We're an hour and six minutes, but we're going to do this again sometime and dive into some like tactical stuff.

Speaker 1: 1:06:08

Listen in 2031, I'll let you back on. Okay, Seven more years, I'll let you back. No, I'm just playing. It's not the first time you've been on here, but it's the first time we talked about a lot of these topics.

Speaker 2: 1:06:21

I love that.

Speaker 1: 1:06:22

I love it and I love you. I'm so honored and just grateful to have you by my side every single day. I wouldn't be able to do anything that I do on a daily basis without having you here as a part of this team, as being the foundation to our business. And listen, I told you this a long time ago. I'm going to change it a little bit, but together we are titanium Twat.

Speaker 2: 1:06:56

That's good.

Speaker 1: 1:07:00

The best part about that is is I thought I stopped it and I totally missed it. So twat's making the podcast. A long time ago I said together we are everything and then I just said together we are titanium. Dude, we're getting shirts that say twat, so better wait in this podcast, then we're twat. See you later.