The Inches: A Podcast About Sports Sponsorship
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: The Value of Impressions VS. Results in Sponsorships
Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation.BUT the rest of the advertising world has shifted t...
Rookie & The Vet: Chatting Challenger Sponsorship Sales with Phil Andrews of US Fencing
Sponsorship sales is hard enough. In a challenger sport, the deck is stacked against you, usually smaller audiences, less brand recognition, tighter budgets.So how do the best in the game still win?Today, Phil Andrews, CEO of USA ...
Rookie & The Vet: A Sponsorship World Cup Postmortem
The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time.But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell?On th...
Rookie & The Vet: How Timing Affects Every Part of your Sponsorships
Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.On this episode of The Inches, we dive into...