CUES 54: Strategic Branding, an Interview with Taylor Wells Artwork

CUES Podcast

Welcome to the CUES Podcast! Credit Union Executives Society supports this interview-format show that features credit union industry leaders and cross-industry experts discussing their perspectives on credit union topics and trends relevant to you. We explore topics like leadership, strategy, organizational culture, member experience, marketing, mentoring, innovation, governance, cybersecurity and more. Check out our rich content website at www.cumanagement.com. In addition to this podcast directory, you can connect listen to the show at www.cumanagement.com/podcasts. Not a CUES member? Learn more and sign up at https://www.cues.org/membership.

All Episodes

CUES Podcast

CUES 54: Strategic Branding, an Interview with Taylor Wells

April 27, 2018 • CUES

0:00 | 15:23

In this episode, we discuss branding, common brand misconceptions and how to avoid them, and how to overcome brand gaps. Taylor is communications director at On the Mark Strategies and speaker at CUES School of Strategic Marketing I & II.