Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead Artwork

Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead

March 06, 2025

Still writing blog posts to grow your practice? Stop.

For years, we were told that blogging was the way to rank on Google and get new patients. And after building one of the largest pelvic health blogs in the world (with 130,000 visitors per year!), we can tell you firsthand… it doesn’t work.

Here’s why:
🚫 Google prioritizes local SEO – Your blog won’t really help you rank for local searches.
🚫 AI-generated content dominates search results – People aren’t even clicking blogs anymore.
🚫 The internet is flooded with AI-written blogs – You can’t compete with mass-produced content.
🚫 Blog readers aren’t local – They’re searching for information, not a pelvic health provider.

So what should you focus on instead?
✅ A website that converts visitors into patients
✅ Optimizing your Google Business Profile
✅ Getting patient reviews
✅ Building a strong FAQ page that sells your services
✅ Listing your practice in local directories and social platforms
✅ Real, local marketing—networking, events, and partnerships

Don’t waste your time (or money) writing blog posts no one will read! Tune in to learn what actually works to grow your practice.

Business Accelerator Program

If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!