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Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

5 Myths About Starting a Business

April 17, 2025

Thinking about starting a business—or already in it? Let’s bust some myths.

In this episode from the Rising Vault, we’re diving into the 5 most common misconceptions we hear about starting a pelvic health business. These myths cause real harm—leading business owners to overspend, second-guess themselves, or build a practice that doesn’t align with their goals.

We’re clearing up the confusion around:
1️⃣ “Starting a business is hard” – It takes effort, but it doesn’t have to be complicated.
2️⃣ “You have to take insurance” – Nope. Not unless that’s the model you want.
3️⃣ “You need a loan or expensive experts to get started” – Most don’t. You can start lean and still succeed.
4️⃣ “Patients and physicians will just follow you” – You’ll need to market and earn that trust again.
5️⃣ “Starting a business is risky” – The right business model actually gives you more control and stability.

If you’re dreaming of your own practice—or just started and are feeling overwhelmed—this is a must-listen.

👉 Check out our Business Kickstart Program to go from clinician to confident business owner with a proven step-by-step roadmap: www.pelvicptrising.com/kickstart

Already Open? Business Accelerator Program - Next Cohort in July!

If you're looking to take your business to the next level this year, make sure to sign up for the Business Accelerator Program! Next cohort starting in July, it's our six-month coaching intensive to fill the schedule, create great systems and build clinical excellence in your practice. All the details and application at www.pelvicptrising.com/accelerator!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!