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Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Your Business Is Built in the Hard Times

July 24, 2025

What You Do in the Hard Times Builds Your Business

It’s easy to show up when things are going great—when the schedule is full, the numbers are up, and you’re fired up. But that’s not what builds a sustainable, successful business.

The truth? It’s what you do in the slow times—the unmotivated days, the flat revenue months, the “why am I even doing this?” moments—that actually matters most.

In this episode, we’re talking about:

How to stay focused when business feels hard
Systems that help you show up even when you’re not motivated
Why your expectations might be the real problem
What to do when it feels like everyone else is doing better than you
How to borrow strength from your community when you’re running low

Whether you're in a hard season or just prepping for the next one, this episode is your reminder that real business growth isn’t built in the easy times.

Accelerator Program

If you'd like help working through the hard times in your business and growing faster, we'd love to connect. Check out the next cohort of the Business Accelerator Program at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!