$#!t That Needs to Be Said (Business Edition, Part 2) Artwork

Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

$#!t That Needs to Be Said (Business Edition, Part 2)

July 31, 2025

It's been a minute, but we're back with another round of “Shit That Needs to Be Said.”

No fluff. No sugar-coating. Just the real, raw truths about what’s actually holding pelvic health business owners back. Lightning round format. The things that are pissing us off.

Here’s a taste of what we cover:
⚠️ You can't out-hustle low pricing
⚠️ Doing another social media post isn't 'marketing'
⚠️ No, you’re not going to make money from your online course.
⚠️ No one cares about the letters after your name (or your fancy equipment)
⚠️ Please stop listening to advice from people who haven't done the thing.

We're doing a quick-hitting 'sode on almost 20 different topics. You won't want to miss this one!

Business Accelerator

If you want to take your business to the next level, make sure to check out the 6-month coaching intensive from Rising. We help you market the practice, build out business systems and achieve Clinical Excellence in the practice. Find out why we've worked with 700+ business owners with big-time results in their business (www.pelvicptrising.com/accelerator).

We're now accepting applications for our January 2026 cohort!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!