Big Ways You're Wasting Money in the Business (And Where to Invest Instead) Artwork

Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Big Ways You're Wasting Money in the Business (And Where to Invest Instead)

August 21, 2025

Where are you wasting money in your business — and where are you not investing enough?

In this episode, we break down the biggest money mistakes we see pelvic business owners make. Spoiler: it’s not about whether something feels “expensive,” it’s about Return on Investment (ROI).

👉 Things worth spending MORE on:

Laundry service (buy back your time)
A hi-lo table (protect your body)
A real EMR (hours saved every week)
A real phone system (no missed patients)
Renting a space if you’re still mobile
Hiring admin help to free your brain
Coaching to accelerate growth

👉 Things you should STOP wasting money on:

Con-ed and certifications patients don’t care about
Fancy equipment (shockwave, RTUS) no one asks for
Expensive, flashy websites
Lawyers on retainer you don’t need
Bad business coaching (if it costs more than your rent, run)
Lingering side hustles pulling you away from your real business
Extra space or time-sucking nonsense in your schedule

At the end of the day, stop labeling things as expensive — start asking: “What’s the ROI?”

Growing revenue will always beat cutting costs.

🎯 Apply now for the next cohort of the Business Accelerator — our 6-month intensive to build the systems, confidence, and freedom you need in your business. Applications are open at www.pelvicptrising.com/accelerator!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!